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+*** START OF THE PROJECT GUTENBERG EBOOK 77396 ***
+
+
+
+
+ TEN CENT POCKET SERIES NO. 342
+ Edited by E. Haldeman-Julius
+
+ Hints on News
+ Reporting
+
+ Murray Sheehan
+
+
+ HALDEMAN-JULIUS COMPANY
+ GIRARD, KANSAS
+
+
+
+
+ Copyright, 1922,
+ Haldeman-Julius Company
+
+
+
+ HINTS ON NEWS REPORTING
+
+
+
+
+ HINTS ON NEWS-REPORTING
+
+
+ WHAT IS NEWS?
+
+“To be explicit, easy, free, and very plain,” was the ideal set down
+for himself by Daniel Defoe in his news-writing more than two hundred
+years ago. And despite its age the advice could hardly be bettered for
+a newspaper man of today. For after all, what a modern reader of the
+news-column wants is a detailed account of some happening, written in
+such a style that it can be easily and rapidly read without thought to
+its grammar or construction, and can be easily understood throughout.
+That Defoe was master of such a style in his own writing will be
+granted by anyone who has read his “Robinson Crusoe”--and who has
+not!--a style which can be understood by a child of seven or eight and
+yet which gives delight to grown-ups. No wonder he was one of the most
+popular journalists of his own time.
+
+When a man buys a newspaper on a street corner, what he wants is
+manifestly a paper that will give him the news in an easily read
+account. “News,” for him, may be something far different from what you
+or I would call by that name, and perhaps he picks out a paper which
+would furnish me with very little news indeed, very little, that is,
+of the world’s current happenings which would interest me. He may be
+devotedly concerned with the latest prices of dress-goods and men’s
+clothing, or the most recent gossip from the ring-side, whereas it
+may be that for me neither of these subjects contains the slightest
+interest. Perhaps when you approach a news-stand, what your eye
+naturally goes looking for is a sheet that gives much space to stock
+quotations or political news or notes on recent books. What Mrs. Brown
+always wants is a certain newspaper that devotes columns to the naming
+of prominent people who have dined or danced, and to the detailed
+description of the clothes they wore. Miss Black buys a certain evening
+paper because the back page always has a lot of interesting little
+stories drawn from daily life in the streets about her, little things
+that do not amount to much in themselves but are written up in an
+interesting way. And the fact that thousands and even millions of other
+Americans are interested in the same things as the individuals I have
+mentioned, has made American newspapers what they are, for better or
+worse. It has made them, that is, a sort of glorified crazy-quilt of
+the varied interests of their readers, with the individual news-patches
+all worked out in a style which is at once detailed, loose, free, and
+very easily comprehended.
+
+The central key, then, to the problem of why we have so many newspapers
+in New York, for instance, and why tens of thousands buy this paper
+and other tens of thousands buy that one, is, of course, simply one
+of interest. One man buys the “Times” regularly because he knows that
+in it he will find the particular type of news that he is interested
+in, and that it will be treated in a manner which brings out most
+forcefully that interest. Another man will want only the Brooklyn
+“Eagle,” as it will do the same for him. Another will choose the
+“American,” and so on.
+
+And the central key to all news-writing, one might say, is simply this
+same matter of interest. If news is something in timely happenings
+which interests the people, then news-writing is perhaps best defined
+as the method of presenting the facts of current happenings in an
+interesting manner. News-writing is, or should be, one form of being
+interesting.
+
+When a man picks up his newspaper he wants, as we said before, the
+news. For that reason we have, in American newspapers particularly,
+developed the headline to a high efficiency in advertising the contents
+of the paper. This side of the question does not concern us here,
+however, as headlines are ordinarily not written by the reporter at
+all, but by specially trained men on the copy-desk. We are interested
+only in the technique of the news-story proper.
+
+Now when we sit down with a novel or a short story, what many want is
+suspense. We do not want to know what the end will be. We want that
+to come to us as a perfect surprise, and the more perfect our wonder
+at the end of the tale, the better we feel it is. We like to be kept
+guessing about the outcome of the narrative. If we can predict it we
+generally call the writer a failure.
+
+The beginning of a news-story is diametrically opposed to this
+procedure. What a man wants when he begins to read a news-story is
+not suspense, but news. He is interested in the news, and he wants it
+given to him as soon and as quickly as possible. He wants to be as
+fully informed of the news in as short a time as possible, with all
+the essential facts at the beginning. Then if he wants to go on with
+the story he is at liberty to do so. If he is interested in the minor
+details he can continue down the column. But what he wants at the very
+beginning of his story is the main facts, and this is responsible for
+what we call in America the “lead of the story.”
+
+
+ WHAT IS THE “LEAD”?
+
+The lead of a news-story is really very simple in its construction,
+as far as the main outlines are concerned. In actual daily practice
+you will find that the working out of the same principles results in
+an infinity of effects. But fully ninety-five per cent of the stories
+in American newspapers are begun on the same principle, that of the
+“straight news lead.”
+
+For the basis of any news-story will, upon analysis, always turn out
+to be that somebody or something has done something or is now doing
+something, or is going to do something. Either Mrs. Smith has just
+died, or Mr. Williams is now building an addition on his store, or
+the Red Men will tomorrow stage a monster parade. Fox’s mill burned
+down last night, or plans are now going forward for the new freight
+depot, or the janitors’ strike begins tomorrow. WHO did WHAT can be
+set down as the first two elements which will certainly go to make up
+the “lead,” as without them there would be no news at all. In this
+connection, also, we always give ample identification, so there can be
+no mistake as to WHO is meant, which John Jones it is. If necessary we
+give his age, address, profession, etc., so that in a large city he can
+be identified.
+
+But readers of newspapers are also interested in the locality in which
+the action took place, and in the time at which it occurred. If John
+Jones killed his wife, they want to know where it happened and at what
+hour. Did he do it at home or abroad? We give the home address of
+the Joneses in either case, and if the murder occurred elsewhere we
+give that address likewise. And at what time did he do it, demand the
+readers, at morning, noon, or night? If lightning destroyed the chimney
+of the Miller factory, readers want to know when, and they like also to
+have given the location of the factory, so that they can check up on
+whether it is the Miller factory that they know, or whether it is in
+the vicinity where live any of their acquaintances, or near where they
+do business, who have thus been in danger. These two elements of time
+and place, the WHEN and the WHERE are considered essential to the lead
+of a news-story, as well as the agent and his action. So that we might
+say the WHO, WHAT, WHERE, and WHEN were absolute essentials to the
+lead. They are always included in a straight news-lead, and no story is
+considered complete without them.
+
+There is one more element almost in the same category, and it is
+sometimes included to make what are known as the five essentials. When
+Mr. Jones killed his wife at their home, 14 East Ninth street, this
+morning, most people want to know HOW and WHY he did it. Was it with
+an axe or a revolver or Othello-wise with a pillow? Was he jealous or
+insane or did he mistake her for a burglar? When the lightning struck
+the Miller factory, we want to know how or why it did so. We want to
+know if it was the chimney or one of the new tower structures. How
+did it strike? What route did it follow? Was it because the mill had
+no lightning-rods? This element of the lead is not always included,
+however, unless the HOW or the WHY are especially interesting.
+
+These five, then, can be set down as the framework of what is known
+as a straight news-story, and you can find the theory in practice by
+picking up any copy of any one of the myriad newspapers of the United
+States. The statement will not be true of most foreign news-sheets,
+as they follow a different technique altogether. This fact accounts
+for the “deadness” that many Americans find in English and Continental
+papers. They develop their news-stories in a slower fashion. But read
+over any ordinary edition of any American paper, and you will find that
+fully ninety-five percent of the stories have the five essentials at
+the very front tip of the account. The other five percent belong to
+another class of stories which will be considered later.
+
+
+ WHAT INTERESTS PEOPLE?
+
+Variety, however, would be largely an absent quantity if all
+news-stories started out with a bald setting down of all five of the
+essentials “onetwothreefourfive, just like that,” as E. E. Cummings has
+said. And variety there must be. The American newspaper is in a keen
+competition against other newspapers and must attract its readers. It
+must interest them, display its news in an attractive fashion, do it
+better than the other fellow, display its wares in so interesting a
+way that people will buy here rather than from the other fellow. This
+is particularly applicable, of course, to cities and towns having two
+or more newspapers, but it is also true of the little places that have
+only one daily or perhaps only a weekly. In these cases, if the sheet
+is written in an unattractive fashion, with the news badly presented,
+there is great likelihood that large numbers of the people will feel
+that “they can get along without the paper,” and away goes the list
+of subscribers on the downward “path to the everlasting bonfire.” On
+the other hand, if the news is brightly set down, with variety and
+interest, there will be scores of people who will take the paper that
+otherwise would not, and even if they move away from the locality they
+will wish to continue receiving it.
+
+What is it that must be added to the five essentials in order to liven
+them and give them interest and variety for the readers? The answer
+lies in a consideration of what it is that attracts the interest
+of readers, what it is that readers are interested in. And here we
+come back to the very first thing we talked about in considering the
+news-writing of American newspapers--INTEREST.
+
+People are interested in scores of things, as you will find out if you
+scan the pages of a large metropolitan daily. You might almost say that
+there is nothing in which they are not interested, if the matter is
+presented to them properly. And the “properly” part of the preceding
+sentence is what we must now consider.
+
+In the first place, people are interested in anything which will make
+a DIFFERENCE TO THEMSELVES. If I am a grown man and I see a train
+approaching, I am not under ordinary circumstances vitally interested.
+If I am on the track, however, I decidedly am interested, because
+that train then may perhaps make a difference to me. Or if some of my
+family are on that train, as I happen to know, and we have arranged
+to wave at this point, then also I am interested, because, again the
+thing makes a difference, however slight, to me. Or if I am interested
+in mechanics and I suddenly notice that some improvement in machinery
+has been built into this engine, I prick up my ears and am interested,
+for here is something that matters to me. Or if there is a wreck or an
+accident to that engine, and particularly if there are human beings
+injured or killed, then again I am interested, because, after all, such
+a thing might some day happen to me or mine, and I am thus touched in
+my deepest interest--my interest in myself.
+
+Thus, if any happening in the day’s news can be shown to be vitally
+connected with the WELFARE of the readers, that happening will make
+good news, and will stir the interest of the readers. It is undoubtedly
+on this basis that we are all interested in political news, in
+questions of taxes and tariffs, civic improvements, international
+relations, wars, scientific discoveries, etc. We are interested in them
+only to the extent, generally, that they are seen to touch our daily
+lives, to the extent that they make a difference to us. If the Grand
+Lama of Thibet makes a new law about transportation in his realm, I am
+not interested, because it makes no difference to me, so far as I know.
+But if I am told that as a result of this, my wife can have silk more
+cheaply, or tea will be twenty-five cents dearer, I sit up and take
+notice, and the thing has become news indeed. Before, the thing was
+only a happening on the other side of the world, and touched me not.
+But now it has been brought into my field of concern, by touching my
+interests, and I am wide awake to the recent developments over there.
+
+SPORTS are, of course, another field in which the American public shows
+interest, and almost any information from its activities will be given
+space on the sports page of the papers and be read with avidity. Even
+quoits or horseshoes are sometimes featured on the sports page, and the
+big games of baseball or football actually become sometimes the most
+prominent story on the first page of the paper, driving international
+and national news to subordinate positions and sometimes to inner pages.
+
+HOBBIES offer another opportunity to catch the reader’s attention with
+matters that interest him. Chess and bridge would come under this head,
+I suppose. Radio and wireless, new wrinkles in diving and swimming,
+recent developments in crochet stitches or the making of strawberry
+preserves, etc., can properly be included here, perhaps, as news of
+all these recent developments will make real news. In the spring when
+tens of thousands of people will be interested in gardens, any and all
+information about growing things will have interest for readers, and
+hence will constitute, for them, news. Some papers can even, according
+to the nature of their subscription-list, offer recent developments
+of art, literature, music, architecture, etc., as news, and have it
+welcomed. News about new plays and motion picture plays, if they are to
+run for any length of time, is welcomed in the form of criticisms, pro
+or con, of the first night’s performance.
+
+All the interests thus far considered have been more or less, as I
+said, based on our own welfare and the relation which we could see
+between the new occurrence and its power to influence our daily lives.
+Some of them have stepped over into the next division to be taken up.
+When the great annual Harvard-Yale football game comes off, it is
+looked upon as the classic game of the season. When the final series
+of baseball games is played, it is for the championship of the world.
+Even the most sluggish of imaginations will take some interest in these
+events, however slight their ordinary interest in these sports may be.
+
+This brings us to interest in the PROMINENT. There is something about
+anybody or anything that has reached a supreme position in this world,
+which makes us all stop and look in that direction with interest. If
+the highest mountain in the world does something, we are interested.
+If the greatest murderer in history has fried eggs this morning for
+breakfast, we are interested. If the richest man in the world plays
+golf, we want to see pictures of him in the act. If the manufacturer
+of the greatest number of automobiles in the world gives a quarter to
+a little girl, we stop and read all about it, or gaze with interest
+on a photograph of the perfectly ordinary quarter lying in her quite
+unusual hand. When a great tenor dies, we have stories about old ladies
+who suddenly remember that he was their nephew. Just as a handkerchief
+on which Napoleon once blew his august nose is still a center of
+interest in the Invalides museum in Paris, so the tiniest fragment of
+information about the greatest this or the greatest that interests us,
+and thus becomes news. Big numbers impress us the same way. We seem to
+be carried away by good round numbers. “Thirty thousand eggs” or “Four
+hundred million toothpicks” seem to wield a hypnotic fascination on us
+because of their resounding figures, and we are interested.
+
+On the other hand, we are interested also in people and things known
+only locally, or at any rate, interesting to us only because KNOWN
+LOCALLY. If the carpenter next door dropped his hammer on his foot
+and was laid up for two days, we might run a little paragraph on the
+occurrence in the local paper. But if he lived ten miles away and was
+not known locally we should hardly be interested in his accident, and
+the story would never appear. If Amy White takes part in a college
+play at the state university, we do not give a rap, unless she happens
+to come from our home town, in which case we are interested and the
+thing becomes news. If I live in St. Louis, I am interested in local
+drawings, which will not appear at all in Chicago papers.
+
+There is one field, however, in which we are all interested, no matter
+where the thing happens. And that is the UNUSUAL. We are all wildly
+romantic when it comes to this matter of the out-of-the-ordinary. So
+much is this the case, that the life of a reporter becomes one long
+quest for the most unusual feature in every story he is called upon
+to write, as offering the best possible way of catching the interest
+of his readers. He lives in one long flurry of the exceptional--which
+perhaps is one of the causes of his astonishing grip on the secret of
+youth, even into his last years.
+
+This quest of the unusual takes all possible forms. If a thousand men
+go up a flight of stairs successfully, they do not make news, but the
+thousand and first man, who trips and breaks his leg while carrying
+home a crutch for his wife who last week broke her leg on the very same
+step, makes news. He has done something out of the ordinary run of
+events. Ten thousand babies daily lead healthy lives in the country,
+and they are therefore not news. But the baby who today swallows an
+open safety pin and allows his mother successfully to remove it with a
+button hook will very likely be heralded all over the lands as news.
+Hosts of happenings are published daily in the papers of America which
+in themselves are unimportant, trivial. But because they are out of
+the ordinary, have the mark of the unusual on them, they are published
+on the front pages of otherwise sedate news-sheets. The fact may be
+telegraphed all over the country that such and such a farmer in some
+little unknown place in Kentucky chopped off the end of his thumb
+accidentally and a rooster ate it. Countless very high-priced linotype
+operators will set it into type, and other highly paid workers will
+put the fact on costly white paper, which will then be transported
+in divers expensive manners to the readers--and all because of their
+seemingly ineradicable interest in the new and the strange.
+
+Still another unfailing interest is that in CHILDREN. A news-story
+which otherwise would amount to very little will take on new value if
+there is a child in it who can be written up, or “featured,” as the
+newspaper reporter says. A fire which ordinarily could be adequately
+covered in a hundred words, and which would only get a number four
+headline will call for three or four hundred words and will get a
+number two head if some man rushed back to save a child, or if a child
+discovered the fire.
+
+The same way with ANIMALS. The public is interested in any animal
+story, wild or tame, and as in the previous story, if a cat or a canary
+or a dog is rescued out of a fire or gives warning to the inhabitants,
+the story immediately becomes for news purposes much more valuable, and
+the animal interest is generally played up in writing such a story. So
+much is this the case, that reporters in cities possessing a zoological
+garden can well afford to make almost a daily visit to the place. The
+fact that a lion cub needs a kitten for a playmate so that he won’t be
+lonesome, or that the beavers are building a new nest seems to wield a
+magic influence over readers.
+
+
+ HOW TO BEGIN
+
+The thing to do, then, upon sitting down to write a news story, is to
+ask yourself, “What is the most interesting thing about this story?” If
+the principal figure is a man or a woman very prominent in the world or
+extremely well-known to your readers, the problem is very likely solved
+immediately, since the name alone is sufficient to arouse interest and
+catch the reader’s attention. Otherwise, some other element of the
+story is taken as the most interesting, and in this connection you must
+remember the list of interests which has just been enumerated. Go over
+any copy of even a moderately well-written newspaper, and you will note
+the comparatively small range of interests to which reporters feel that
+they can safely appeal in beginning most of their stories. Of course
+the interest in the unusual gives an almost infinite field of adventure
+in writing, and the trick then becomes one of getting the strange set
+of circumstances most quickly and most effectively before the readers.
+
+When it has been determined what the most interesting thing is in the
+story, this fact must come first, in as vivid and compact a form as
+possible. It is better if the main facts are gotten into the first two
+lines of the story, which means usually the first twelve words as a
+maximum. But the five essentials must also all of them be gotten into
+the beginning of the story, either in the first sentence or in the
+first paragraph, at all odds. Not only WHO did WHAT, but also WHEN and
+WHERE and WHY or HOW. As a matter of fact, of course, the WHY or the
+HOW may have been the most interesting thing about the story and will
+then have been “featured” at the beginning of the story. “Having sworn
+revenge for his dead sister, Tony Wallace yesterday shot Tom Kelly,”
+or “By jumping from the fourteenth floor of the Hughes Building,
+Charles Hight committed suicide this morning” are both of them possible
+beginnings to news-stories, although neither of them begins with the
+WHO or the WHAT. Two of the five essentials, however, are very rarely
+used as features in a news-story. These are the WHERE and the WHEN. It
+stands to reason that people are ordinarily not interested in either
+WHEN a thing occurred or WHERE it happened until they know what it
+is. Thus a news-story very rarely begins “On the corner of Third and
+Ludlow,” or “Late last evening,” except in very primitive newspapers or
+in a type of story to which reference will be made later.
+
+It can happen that the place or the time are interesting enough in
+themselves to warrant their being featured. “Exactly at midnight last
+night the Senate voted in favor of light wines and beer,” is a feasible
+type of feature. So is “At Death Crossing an A. B. & C. train claimed
+another victim last night, raising the month’s total to eighteen.” But
+unless there is something extremely unusual or noteworthy about the
+place or the time these are not featured.
+
+“The” and “A” are in some offices banned as opening words to a
+news-story, and generally if the news can be stated without starting
+off with these words, it is better to do so. But frequently it would
+be awkward to start in any other way, and in such a case there need be
+no hesitancy about using the words. “There are,” or “There is,” on the
+other hand, are hardly ever excusable in opening a news-story. They use
+up valuable space and valuable time and only retard the statement of
+the vital facts which constitute the news.
+
+Figures are never used to start off the lead nor are they ever used at
+the beginning of any sentence in the story. Either some such word as
+“About” or “Exactly” is used, or the number is written out in words.
+
+“Another” is obviously a bad word, generally, with which to open a
+news-story. What the people want is news, and ordinarily “another”
+weakens this sense of the novel. In case of a series of fires or
+murders or fatal accidents, however, the word may have a power of
+adding to the forcefulness of the news, and so its use here would be
+good.
+
+
+ THE FEATURE STORY
+
+There is another type of story, which is built on a totally different
+principle from what we have been considering. Its main characteristic
+in starting out is that it does NOT give the five essentials, and
+that it does not give first the most interesting fact of the story.
+Manifestly it is not, then, a straight news story. People are not going
+to read it for the important news that it contains. Because it plays up
+some story which otherwise would hardly get into the papers at all, or
+could only be given a very minor treatment and stuck off in some odd
+corner of the paper, it is known in newspaper offices as a “feature
+story.” It plays up some feature of an incident. It takes some small
+happening of the day and gives it a treatment not unlike what we find
+in short stories. And just as magazine fiction can use any one of a
+million different openings, so there is no set rule for beginning a
+newspaper “feature story.” We are setting out not to inform the reader,
+but to give him pleasure of an artistic sort. It may be a pathetic
+little story we have to tell, and it may sound odd to say that we set
+out to give pleasure with it. But an artistic pleasure can, of course,
+be gained from the deepest tragedy. So it is with the pathetic feature
+story. Although, as a matter of fact, most feature stories are humorous
+rather than pathetic.
+
+Say that a reporter in going along the street overhears a little
+girl playing school with her dolls. The youngster, not over six or
+seven, uses some terms drawn from psycho-analysis. The reporter stops,
+judiciously makes friends with her, gets her name, finds out where she
+goes to school, and if possible ascertains where she got hold of the
+big words. Of course, this story would not appeal to the average reader
+of the average newspaper. It obviously has no straight news value. And
+yet, properly handled, it would make a capital feature story for some
+better types of newspapers.
+
+Just as the former story would appeal to the child interest which was
+mentioned earlier, so animal stories also make a good basis for feature
+treatment. I have seen used an account of a dog who showed his delight
+over being shorn of his heavy coat one hot June morning, and the
+contrast with his dejection that evening, owing to the fact that he had
+got a good heavy case of sunburn. Births of animals at the zoological
+park can be treated in this way. Signs of intelligence in wild or
+domestic animals are often treated in this fashion. The first birds in
+the spring or a flight of wild ducks over a big city can be used. Signs
+of intelligence or emotions in animals also make good feature stories.
+
+All the interests mentioned earlier can, as a matter of fact, be
+appealed to in this manner. Prominent men can be used. Stories about
+them which are too insignificant for actual news treatment can be
+utilized in this way. When the police-judge is suddenly called upon
+to judge his own cook on a charge of drunkenness, the story has more
+value as a feature than as straight news. When a well-known traffic
+cop is fined on the same charge as the motor cyclist he had just
+arrested--that of having glaring headlights--the story warrants more
+than a straight news-lead.
+
+Sports, hobbies, contests of all kinds, can all be drawn on for
+feature stories. Frequently this type of story is used to bring out
+the fact that we are all of us just human beings after all, liable to
+make mistakes, with our little human frailties, ambitions, and prides.
+“Human-interest stories” is the designation given to this sort of
+story. Kindly, whimsical, this type of story helps frequently, in the
+hands of a good writer, to set the tone of a city, just as editorials
+do. The personality of a newspaper or a reporter can shine out here as
+nowhere else, perhaps, and editors are always delighted when they can
+find such a writer.
+
+
+ STYLE
+
+In all news-writing, the main thing is that it shall be easily
+read, easily understood, and generally, one should come away from a
+news-story without any remembrance of how it was written, the thing
+should seem so simply done, so obviously constructed. The art that
+hides itself is nowhere more needed than in this field where the artist
+is a man at a typewriter pounding out sheet after sheet of copy, with
+no time to linger over the choice of words or go back for careful
+revision. The newspaper writer must have at his instant command all the
+capabilities and powers within him. That is the reason why it is really
+useless to talk at great length to a man who will, after all, have no
+time for meditation on matters of style, on niceties of rhetoric. The
+newspaper reporter is usually working under stress of great hurry and
+often under keen excitement and for long stretches of time such as
+would fray the nerves of any other type of writer or worker. He must
+get certain principles--or “hints,” if you will,--into the back of his
+head, where they will guide his work without too much burdening him,
+and then forget everything but the main essentials. It is the purpose
+of this section to give some of these bare essentials to good news
+writing.
+
+Beginning with the simplest element of language, WORDS, it may be
+said immediately that aside from archaic terminology and words which
+are dubbed “poetic” by the dictionary, the whole wide field of the
+English vocabulary lies open to the newspaper writer, and no man need
+try “writing down to his public.” Good writing in any field means being
+clear and vivid and forceful, and these same three terms apply here as
+elsewhere. A newspaper account should be written in such language that
+if it is read aloud it will immediately be clear what the writer means.
+If ever, in your writing, you come to a place where the conditions are
+complex and will not straighten themselves out for you readily, so
+that it seems impossible to state them clearly and vividly, try asking
+yourself the question, “How would I say it if I were trying to tell
+somebody about it?” That will frequently straighten the whole matter
+out for you and give you instantly the point at which you wish to begin
+the explanation. And it will generally make for good news-writing, as
+it will generally make for clearness, vividness, and forcefulness.
+
+“Use concrete terms” is another good bit of advice in the choice of
+words, and applies from the simple matter of being specific up to the
+matter of attempting artistically to depict the fine shades of a man’s
+manner. “Six men” is better for news purposes than “A number of men,”
+because it is more specific. “Harvard trampled over Yale yesterday” is
+better news-writing than “Harvard won from Yale yesterday,” because it
+is more vivid, it gives more of an image, it is thus more concrete.
+When fire “shoots out across the street,” it gives us something to see,
+and is vivid. “The first puff of flame” is good for the same reason.
+In general, descriptive verbs are better than descriptive nouns,
+however, for they are more active, and thus make for greater life in
+a piece of writing. The difference between a good writer and a weak
+and ineffective writer can, as a matter of fact, most often be traced
+to this matter of the comparative number of nouns and verbs. Take a
+news-story that grips you from beginning to end, say some account of a
+fire or an accident. Count the number of verbs, in comparison with the
+number of nouns and the total number of words used. Do the same for
+some humdrum account that does not hold your attention. From the first
+you felt that there was a difference, without knowing why. It will most
+likely be found that the vivid writer, the man who could hold your
+attention, has used a far higher percentage of verbs than the other.
+Beginners very often break the back of every verb with an adverb, and
+weaken every noun with an attendant adjective. The master of writing
+shows himself to be such by the comparative absence of these two
+parts of speech. He gets his effects by using colorful verbs. A good
+exercise consists in watching the people one meets in daily life on the
+sidewalks, and trying to find the one verb which will distinguish their
+way of walking from that of everybody else you have seen that day.
+There are a thousand and one different ways of saying “He went across
+the street,” just as there are of stating the fact of “She said,” and
+an excellent start toward a vivid style lies in these two suggestions.
+
+In the matter of slang, good taste alone must dictate. In certain
+types of stories, slang is permissible. Sports particularly have
+indulged in this language. On the other hand there are stories where
+it would be distinctly bad taste and out of place. In an obituary, for
+instance, we rarely wish to see slang used. On the whole, it may be
+safely said that a writer weakens his real command over language if
+he allows himself to become dependent on slang for forcefulness. Most
+reputable papers do not like slang in their general news-columns, as it
+tends to lower the tone of their paper.
+
+SENTENCES are generally shorter in newspapers than in ordinary
+writing. Especially the first sentence must be short, in the estimation
+of many editors, who like a “short lead.” This does not mean, however,
+that a short choppy succession of bullet-like sentences is good
+newspaper writing. As has been said before, the best news-writing is
+that which attracts least attention to itself. So it is best to vary
+the form of one’s sentences, both in length and structure. A whole
+succession of very short or very long sentences would be monotonous,
+and hence bad. Several sentences all starting out with the same word or
+group of words would tire us. It is best to train one’s ear for this
+sort of thing in writing and to try to be sensitive to this sort of
+repetition so that if the typewriter begins to tap out automatically a
+series of monotonous sentences, the subconscious will step in and sound
+a warning. Another hint as to the forcefulness of sentences lies in the
+fact that in general a sentence sounds stronger if it ends with a noun
+or at least a verb. Not only is “a preposition bad to end a sentence
+with,” but the same is also true of adverbs and, to a less degree, of
+adjectives. Take some news-story that strikes you as being strongly
+written, and look at the closing words of the sentences. The results
+will bear me out, I am pretty sure.
+
+In both sentences and paragraphs the most forceful arrangement is
+generally that in which the principal elements are placed first.
+Just as in the story as a whole it was seen that the lead gives the
+principal facts, so also at the beginning of each paragraph there
+should be some indication of the matter contained in it. In a fire
+story, if we are dealing with the insurance involved, the paragraph
+might open with the words: “Insurance covered most of the buildings, it
+was learned today.” Or if the damages are being dealt with, they might
+be organized under the paragraph beginning, “Total damages will amount
+to $50,000.” The sentence can be treated in the same manner, thus
+indicating to the reader its bearing on the story as a whole and making
+for greater coherence.
+
+For this reason, such expressions as “It is said,” or “Mr. Smith
+remarked,” or “She declared,” are generally not placed either at the
+beginning of a sentence or of a paragraph, but are “buried” in the
+body of the sentence or the paragraph. The important position at the
+beginning is thus reserved for really important matter. Situations may
+arise where this general rule will best be neglected, but on the whole
+it embodies a good principle of news-writing.
+
+PARAGRAPHS as a whole are shorter in newspapers than elsewhere, and
+this is one of the most marked differences encountered by the young
+writer taking up newspaper work. Because of the narrowness of the
+average newspaper column, allowing only about six or seven words to
+the line, an ordinary paragraph taken from a novel or an essay would
+take on a length that would discourage the reader. Newspapers differ
+in this respect, but fifty words may be taken as the common length of
+paragraphs in news-stories. This means that the thought is divided
+into smaller sections, and the reporter must early begin to learn to
+organize his material accordingly.
+
+
+ ORGANIZING THE STORY
+
+The news-story as a whole is generally very simply organized. In the
+lead, as has been said, are given all the principal facts of the story,
+including in the first sentence or the first paragraph at latest the
+five essentials. If there are other facts so interesting that they
+ought to be brought before the reader in this first account, they may
+be added, before the “body” of the story is reached. If the editor has
+asked for a longer story than is made by these facts, the reporter
+can go back to the beginning of the happening and give an account of
+the whole thing, following the time sequence and being careful not to
+repeat the material already incorporated in the lead.
+
+In the story of a FIRE, for instance, the lead would include, besides
+the most interesting fact in the whole story, the five essentials as
+to WHAT burned, WHERE, WHEN, and HOW. If there were other interesting
+circumstances, these would now be given, together with the total
+damages, insurance, etc. In the body of the story would be given the
+origin of the fire, who discovered the fire, who gave the alarm, what
+companies responded, narrow escapes, other houses threatened, what was
+saved, etc. If there are deaths in the fire, that fact will generally
+be made the feature of the story and the same is true of rescues.
+
+In the case of an ACCIDENT, the names of the dead or seriously wounded
+will generally be featured, unless there are too many of them, in which
+case the number itself would be placed first. In a story like this, the
+names of the dead and wounded are often placed in a “box” at the head
+of the story, with the addresses, ages, occupations, of the people so
+that they can be quickly identified by the reading public. The five
+essentials are given, with particular stress laid on the WHO, so that,
+as has been pointed out, a full identification can readily be made by
+those interested. If more is needed, a detailed account of the accident
+can be given, with verbatim account from the people themselves if
+possible, or from witnesses. The names of those who rendered assistance
+are given, the attending physician, and to what hospital the wounded
+were taken. This last is naturally very important, as friends or
+relatives who have not previously heard of the accident will wish to
+know this fact immediately.
+
+In the account of a MEETING, after the lead, which will tell where
+and when the meeting took place and for what purpose, besides bringing
+out the most interesting feature of the whole story, will come the
+chronological story of the meeting, with at least the main parts of
+the various speeches. Direct quotation is generally most desirable
+for at least a part of the speech. As was pointed out before, the
+specific is what the public wants; and when the reader sees quotation
+marks, he feels that he is getting real news from the meeting. For the
+same reason, these direct quotations are placed at the beginning of a
+paragraph. They tend to liven a story and should be placed where the
+reader’s eye will easily light on them. Expressions such as “he said,”
+“continued the speaker,” “demanded Mr. Jones,” etc., should be buried
+in the body of the paragraph, as being less important.
+
+SPORTS stories always give the results of a game first, with the WHY or
+HOW element played up if possible. The five essentials are given, and
+in the lead are also given any particularly interesting facts which the
+reader would want to know first before going on with the rest of the
+story. Then the account is taken up round by round, inning by inning,
+quarter by quarter, etc., and a more or less detailed statement of each
+play is given. Finally the line-up on each side is given, with names of
+officials, etc.
+
+Accounts of TRIALS are generally begun with the final decision, with
+the five essentials, as in other stories, and with especial care
+manifested once more in the matter of the WHO.
+
+The reporter must be very careful in this matter of identification in
+such cases, as in case he says it was Charles D. Mazuma of the X.Y.Z.
+railroad office who is on trial, whereas in fact it was a Charles L.
+Mazuma of the D.E.F. Interurban lines, he lays his paper open to heavy
+damages. Direct or indirect quotation of evidence is frequently given,
+in cases which particularly interest the public.
+
+Another type of story in which the reporter must exercise great care
+is the CRIME story. The five essentials are all most important here and
+the most interesting element will be featured as usual. The HOW and the
+WHY are always interesting in cases of this kind, or in case they are
+unknown, statements of opinion may be quoted or given as the general
+belief. In case of murder, the name of the victim will generally be
+featured, although in case the murderer is a prominent figure in the
+community, his name would very likely be put first. But the thing that
+must be borne in mind all the time while writing a crime news-story
+is the fact that the man has not yet been convicted of the crime, and
+consequently we must be careful not to try him in the columns of our
+newspaper, or convict him in our news-accounts. This means that we
+must not say that So-and-So stole a watch, for that fact is not yet
+proven before a court of law. If he has confessed to it, all right.
+But otherwise all that we know is that he has been CHARGED with that
+offense, and we must be careful to go no further. This is the reason
+why you will find newspaper stories of crimes so hedged about with such
+expressions as “it is alleged” and “is said to have.” Until he has been
+tried, a man is an alleged thief only, and the reporter must remember
+that fact, else his paper may find itself with a pretty libel suit on
+its hands, with damages in the tens of thousands.
+
+If the WHO is not known in a crime story, that very fact is
+interesting, and possible clues and suspects may be given in the lead.
+In the body of the story, an account may be given of the discovery of
+the crime, the calling of the police, their investigations. Quotations
+from police or victims may be given, or from people arrested in
+connection with the affair. Witnesses of crimes may be quoted verbatim
+or indirectly. It is not necessary to make the story more sensational
+than it is. Here, as elsewhere, good reporting consists in the clear
+statement of facts, set down in terms of specific observations. The
+reporter should at all times remain what his name implies, one that
+brings reports of things seen and heard. His own opinions should be
+kept in the background at all times, and nowhere more so than in this
+type of story.
+
+The INTERVIEW, as a form of news writing, follows the same lines
+as the other types of stories already considered, and is similarly
+organized. The five essentials come in, although be it noticed that
+the HOW generally entails a physical description of the man or woman
+being interviewed. The feature is very frequently drawn from this
+description, or from some noteworthy remark which is quoted directly.
+The interviewer’s questions are rarely inserted, or if they are, they
+are quoted indirectly. The body of the story consists very largely of
+quotation, and the main problem here is generally to gain sufficient
+variety to hold the interest. Such slight changes as are necessary to
+put important words first in the sentence are allowable. If a prominent
+banker says, “I think that labor is being unjustly hindered,” you are
+perfectly justified in putting it in the more forceful form, “Labor
+is, I think, being unjustly hindered.” So long as the thought of the
+speaker is accurately represented, the reporter is within his bounds.
+
+What is commonly called SOCIETY NEWS generally features the names of
+the people involved. Guests, decorations, clothing, music, chaperons,
+entertainment, speakers, toasts, etc., are given in the body of the
+story. Insofar as amateur theatrical performances and local talent
+concerts also come under the head of society, they will be treated in
+much the same fashion. The most interesting feature will sometimes
+lie in the scenery, treatment, subject, etc., which will tend most
+effectively to distinguish this particular performance from other
+recent entertainments of the same sort. At the end the program is often
+simply pasted on the sheet of copy-paper, to be printed entire. In
+announcing engagements and marriages the reporter must protect himself
+against the quasi-jokers who sometimes send in fake items of this kind
+about their acquaintances.
+
+OBITUARIES almost invariably begin with the name of the person who
+has died. The time and place of the death, with cause, are given in
+the lead. The time and place of interment are given, as are also
+the names of the surviving family. Following this commonly comes a
+detailed account of the life of the deceased, sometimes set off from
+the foregoing by a dash. In all big papers there are well-organized
+files of the lives of men and women prominent in the community, state,
+nation, or internationally, and on this “morgue” the reporter can draw
+when he must write an obituary.
+
+
+ THE “FOLLOW-UP” STORY
+
+There is another type of story, which differs from those already dealt
+with, only in the fact that it “follows up” some detail or details of
+a previous day’s story, and hence is known as a “follow-up” story.
+If in the case of a robbery, the robber is caught on the second day,
+that fact will very likely be featured in the story. On the first day
+all the elements were given concerning the discovery of the robbery,
+police investigation, amount taken, etc., and hence these will not now
+be given in such detail. But a brief summary of them will be given in
+the lead, so that readers who missed the first account will be able
+to follow intelligently the details given in the present story. Even
+in the case of a story which has received national attention, and has
+been running in the papers for weeks, any new development in the affair
+will be featured, but somewhere will also appear a short account of the
+original story, even if it is no more than a clause tacked onto one of
+the more important sentences. Otherwise the follow-up story differs in
+no degree from other stories in the news-columns.
+
+The art of developing follow-up features, however, is one of the
+reporter’s most valuable gifts, it may be stated in passing, and
+nowhere is it so important to have that “nose for news” of which
+we hear so much talk. The best reporting is sometimes embodied in
+these further developments which were not given in the original
+story. Questions of WHO are involved in discovering the culprit of a
+mysterious crime, just as the WHAT may develop into results and further
+activities not anticipated at the first. In this same connection one
+may obtain statements from authorities and prominent people as to the
+meaning and significance of the occurrence, not generally realized.
+WHERE may lead to news of the present whereabouts of offender,
+victim, or loot. WHY or HOW may lead to the discovery of motive or
+method which were unknown at the time of the first story. Thus, in
+the first write-up of a fire, the extent of the conflagration would
+be the feature. In a second story, perhaps the insurance, plans for
+re-building, and a contemplated investigation would be featured,
+whereas on the third day perhaps a suspicion of incendiarism would be
+announced by the authorities, and on the fourth a suspect would be
+arrested. These would all offer opportunities for follow-up stories,
+each offering new features, and constituting practically a new story,
+except for the fact that a brief review of the original facts of the
+fire would be given in each story.
+
+
+ THE “RE-WRITE” STORY
+
+Of a different type is the “re-write” story, of which the reporter
+generally has many to do in the course of his writing. In its commonest
+form, a clipping from another paper is re-written for “our” sheet,
+and the attempt then is so to change its form without altering its
+facts, that it may pass for an original account. This generally entails
+the finding of a new feature in the facts of the story, and for this
+purpose a firm grasp of the fundamental human interests, as already
+outlined, is essential. In most stories there are more than one
+possible feature, and it is the business of the re-write man to pick
+out some other one of these than the one used by the first man, and
+work it up into a story. Thus if in a clipping from another paper it
+was announced that hereafter all dances in town charging admission must
+pay a privilege tax of $2.50, the re-write man might feature the fact
+that the tax must be paid in advance for each dance given. Sometimes
+a clipping concerning a police-court trial will contain an indirect
+statement as to motive or cause. This can be turned into a direct
+statement and featured in the re-write. The re-write is generally
+shorter than the story from which it is taken. It is used only because,
+for some reason or other, the paper failed to cover the story in
+question. This may have been because a rival paper got a “scoop,”
+or because the story appeared in a morning paper, while “our” paper
+appears in the afternoon. In the latter case it is possible that our
+readers have already seen the story in the morning paper, but we want
+to protect those of our readers who did not see it there, and offer
+them at least some sort of an account of the story. Hence the re-write,
+which, while not considered the highest form of the reporter’s art, is
+still looked upon as legitimate.
+
+
+ PREPARING COPY
+
+In the preparation of copy, it is the invariable rule nowadays that
+the typewriter be used. In the rush of the modern newspaper office time
+is too precious to be wasted over handwritten manuscript. But on the
+other hand, the copy can be as marked up and changed as is necessary,
+so long as it is easily legible to the linotype operator when it comes
+into his hands to be set into type for printing. The whole standard of
+neatness and legibility in newspaper copy is set by that fact.
+
+Thus, copy is always written double-spaced, with good wide white spaces
+between the lines. Paragraphs are indented an inch or an inch and a
+half, so as to be easily recognized as such by the operator. If a comma
+is changed to a period, or contrariwise, that fact is made perfectly
+evident on the copy, with no doubt about it. A small cross or a ring
+with a dot in it is frequently used for a period. If a small letter
+is to be capitalized, three short horizontal lines are drawn beneath
+it, and if a capital letter is to be changed into a small letter,
+an oblique line is to be drawn through it. A word to be struck out
+altogether is not erased. Reporters haven’t time to traffic with rubber
+erasers. The work is obliterated with a soft black pencil, however, so
+there is no doubt in the mind of the operator if it is to go in or not.
+If a numeral, 9, for instance, is to be written out in words, “nine,” a
+ring is drawn around it, and the linotype operator will understand. The
+same is true of abbreviations.
+
+Only one side of the paper is used, and at the top of the first
+sheet, wide space is left for the headline to be written in. If there
+is more than one sheet, they are generally all pasted together in one
+long string, so as not to get separated, although when a reporter has
+to write his story at different times this is impossible and he then
+writes at the bottom of his story “MORE” and at the top of the next
+sheet “ADD 2 ELECTION RETURNS.” At the end of his story he generally
+puts some symbol to indicate the close. It is very frequently a “30”
+with a ring around it, which is simply the sign of “the end” in the
+telegraph code.
+
+
+ ON GETTING NEWS
+
+A few hints on the gathering of news may not be amiss. It must be
+understood from the beginning that the reporter is not actually
+present when all of the things happen about which he must write. A
+newspaper could hardly keep large enough a staff to be actually on
+hand when every accident and every fire took place. There are many
+happenings which take place according to SCHEDULE, and which reporters
+can consequently “cover” by being present on time and witnessing
+the event. Such are games, trials, ceremonies, social functions,
+interviews, parades, etc. But there are also hosts of occurrences which
+happen unexpectedly, and of which the newspaper office can perforce
+know nothing in advance. Such are crimes, fires, accidents, etc. The
+problem, then, limits itself to finding out in advance the schedule of
+pre-arranged events, and the quick discovery of happenings which come
+off without warning.
+
+As to games, trials, parades, and most ceremonies, it is easy enough
+to keep track of them, for their occurrence is so much a matter of
+public interest that they are in some form or other advertised to
+the people ahead of time. The same is true of marriages, for which
+a license must be obtained from a public official and recorded in a
+book open to the reporter. Deeds, mortgages, wills, and other legal
+transactions have the same advantage in the eyes of the newspaper.
+Social functions are a little harder, sometimes, to keep track of.
+Hotels and restaurants will be glad to furnish the papers discreetly
+with lists of coming events in their quarters, however, as it makes
+for good publicity. Caterers and fancy bakers are generally not averse
+to giving out the names and dates of coming events for which they have
+orders. Many women call up and let the newspaper know of their affairs
+in advance. In this connection it is well to state that all newspapers
+like to have names in their columns, in abundance. Get names. Names
+make for circulation. Names make for popularity with a paper. There
+is not a human being that does not like to see his name in print.
+Sometimes a person will call up the paper or see the editor on the
+street and request that his or her name be kept out of the paper in
+the future. But there is one thing that a person objects to, more than
+seeing his name in the paper too much--and that, of course, is not to
+see it in there at all. Wherever you can garner up a name, grab it and
+use it in your news-writing. Write large in the tablets of your memory,
+“GET NAMES.” There is only one thing more important in this respect,
+and that is to get the names correctly. I said a moment ago that only
+one thing was worse than not seeing your name in the paper at all, but
+I believe I must almost take that back. If anything can be worse than
+never appearing in the paper, it is to appear there, with one’s name
+misspelled. Such a state of affairs, if habitually indulged in, can
+ruin the public’s good feeling for a paper, and then it might as well
+shut up shop.
+
+As to the UNEXPECTED happenings of the day, which the reporter is
+supposed to catch and depict for the readers, the case is not so
+altogether different as the uninitiated would suppose. In the first
+place, most of these happenings are reported to the police, and the
+record of them is thus quickly made available to the press. If a
+man is run over, the police are among the first to know of it, and
+instantly the reporter is on the trail of the accident. Newspapers
+keep in constant contact with the police for this very purpose. And
+no better advice could be given to a young reporter than “to stand in
+well with the police.” Policemen know their communities in certain
+respects better than anyone else, and sometimes a tactful approach
+to a big blue-coat will do more to put a cub-reporter on the trail
+of a story than a couple of hours of other attempts. Fire-stations
+and ambulance-stations are also good positions from which to keep in
+contact with the news. Hospitals, undertakers, the coroner’s office,
+ministers, prominent club-people, are all sources of news, which,
+although they are organized for other purposes, offer admirable
+places for the registration of facts which the public wants to know
+about as news. Hotels, railways, markets, stock exchanges, wharves
+and schools all furnish good sources of information. Doctors are
+rarely good sources of news, and hospitals sometimes give trouble in
+this matter. But on the whole, all the localities thus far mentioned
+are such regular gatherers and storers-up of news for the papers,
+that editors put them on what is known as a “run” or a “beat” to be
+visited periodically and the news gathered from them. To the layman it
+comes as a shock to find how little we do in this world that is not
+docketed somewhere, more or less officially. But it is a godsend to the
+reporter, who thus can perform the seemingly impossible task of being
+everywhere at the same time, seeing everything in all parts of the city.
+
+Much of the reporter’s time is spent in gaining information from
+people by the general means of question and answer, and it is here
+that he can use every ounce of tact and the knowledge of human nature
+that he possesses. INTERVIEWING is the general name that can be given
+to this part of his work, even though the word is generally reserved
+for the more formal tasks of this nature. But there are some principles
+that are useful in this matter, whether it be a washerwoman or a bank
+president that is being questioned, and they can be set down here.
+In the first place, it is almost universally a waste of time to ask
+anybody “Have you any news?” Unless one has had technical or practical
+training, a person usually does not know what constitutes news. Just as
+he must aim at being specific in his writing, so also must the reporter
+be prepared to ask specific questions of the people from whom he hopes
+to gain information. “Who did so and so?” or “What did so and so do?”
+or “When did so and so happen?” “Do you know where so and so is?” are
+the type of definite questions that must be asked. Especially before
+tackling a busy executive must the reporter have well in mind the exact
+points which he wishes to clear up; but the same thing holds true in
+all cases. The reporter organizes his questions, as it were, before he
+begins to talk, knows what he wants to find out, and then goes for it.
+Otherwise he will only too often find himself at last outside an office
+door with no real advance made, no material gained for his story,
+or he will find that some loquacious woman has led him far astray
+into fields that have nothing to do with the story in point. Before
+beginning to talk over the telephone, the reporter should have his
+questions particularly well in mind, as he will be forced to carry on
+a running fire of question and comment and at the same time be jotting
+down notes. In face-to-face interviewing the reporter frequently has
+difficulty in the matter of taking notes, as many people will take
+fright when they see that their words are being taken down, and they
+will then shut up like a clam. On the whole, it is perhaps better not
+to produce a note-book in the presence of the person being interviewed,
+but to jot down the notations immediately upon leaving. Over the
+telephone it is always best, also, immediately to state that “this is
+such-and-such a paper speaking.”
+
+
+ GENERAL HINTS
+
+If the authorities still do not know the identity of a culprit, or a
+corpse, etc., do not state that “an unknown man” is in question. The
+proper expression is “an unidentified man.”
+
+Similarly, do not state that a person has died “of heart failure,”--for
+after all, that is what everybody eventually does. What is meant is
+“heart trouble” or “heart disease.”
+
+In the matter of capital letters, newspapers can be grouped under two
+great heads, those that incline to fewer capitals, and those leaning
+toward more capitals. They are then known respectively as “down” or
+“up” sheets, and a moment’s inspection of a paper will generally
+suffice to show in which group it belongs. Some papers even print
+White House with lower case initials. When writing for a paper, the
+reporter should immediately find out whether it is “up” or “down.” The
+tendency today seems to be toward fewer capitals. Many papers do not
+capitalize “Street” or “Avenue.” Often such titles as “President” or
+“Secretary” are capitalized if they stand before a name, and not, if
+they stand after it. In the same way, many papers do not capitalize
+“College” or “University” if they stand last. Thus, such papers would
+say “University of Wisconsin,” but “Oberlin college.”
+
+Such matters are generally established in a newspaper office by
+what is known as the “style-sheet,” and the reporter should quickly
+familiarize himself with the style-sheet of his paper. Newspapers
+vary, for instance, in their printing of numbers. In some sheets, all
+numerals under one hundred are written out, and all above it are given
+in figures. In other offices the rule is that all numbers above ten
+are given in numerals. Also there are on nearly every paper certain
+expressions or words which must not under any circumstances be used.
+One editor will not permit “over” in the sense of “more than,” whereas
+another editor will not tolerate the word “admirable” in his columns.
+These matters are entirely a question of the personal opinion of those
+in authority, and must therefore simply in each case be memorized and
+complied with.
+
+General rules of grammar must also, of course, be followed, and need
+not be dwelt upon here. Attention may perhaps be drawn to the danger
+of the “hanging participle,” however, as it is sometimes met with
+in otherwise carefully written sheets. “Throwing on his brakes too
+quickly, the car skidded before Jones could dodge the child, etc.,”
+shows the error referred to. “Throwing” is the participle, and inasmuch
+as it refers to Jones, his name should then have been made the subject
+of the sentence. Another error frequently met with consists in joining
+a plural subject and a singular verb or contrariwise. “Each of the
+culverts are to be investigated” announced one of this morning’s
+metropolitan papers. Of course “each” is a singular pronoun and should
+have been followed by “is.” Any good handbook of rhetoric, such as
+Wooley’s, will point out a host of such stumbling blocks.
+
+In the matter of titles, it may be remarked that “Mr. and Mrs. Thomas
+D. Jones” is considered better than “Mr. Thomas D. Jones and his wife.”
+The abbreviation “Rev.” must not be used unless the given names are
+used. Thus “The Rev. Thompson” is incorrect. Either “The Reverend Mr.
+Thompson” or “The Rev. Henry B. Thompson” must be used. So also, “Mr.”
+is generally omitted before a name if the given name is used. “Walter
+F. Brown” and “Mr. Brown” are the proper forms.
+
+Fight shy of trite expressions. Keep on the constant look-out in your
+writing for any tendency to slip into hackneyed phrases whose edges
+have become blunted. “Elegant,” “charming,” “well-known” ought in
+general to be left as much alone as “the conventional black” or “doing
+as well as could be expected.” A real interest in your work, a true
+realization of the infinite variety and richness of the life going on
+about you, and a desire to state in as vivid a form as possible all the
+things you have to say will go far in saving you from this trouble.
+Don’t fall into the way of doing “rubber-stamp” writing.
+
+And now, as the very last hint of all comes perhaps the most important
+statement:
+
+
+ ACCURACY FIRST
+
+Let that motto be branded in your memory the deepest of all. Interest
+was the key to all news-writing, we found at the beginning, and
+certainly its importance cannot be over-stated. But in the name of
+interest the matter of ACCURACY FIRST should never be lost sight of.
+A reporter whose work cannot be trusted in this matter will lose out
+sooner or later, just as a newspaper itself which cannot be trusted
+will lose caste. It may seem innocent enough here and there to touch
+up a story just a little bit to enhance its interest. Some editors,
+even, may insist upon your injecting a little of this venial spice.
+But the feeling is growing more and more strong that a reporter should
+be exactly what his name implies, one that reports. After all, the
+people are trusting him as the basis on which will be built that thing
+most important to a democracy, public opinion. If public information
+is polluted here at its very source, there is danger of contagion and
+disease throughout the nation. The finest newspaper men of this and
+other lands are striving to make imperative throughout their sheets the
+motto
+
+ _ACCURACY FIRST_.
+
+
+
+
+Transcriber’s Note:
+
+Words and phrases in italics are surrounded by underscores, _like
+this_. Obsolete spelling was not changed. Obvious printing errors,
+such as missing letters or letters printed in the wrong order, were
+corrected. Final stops missing at the end of sentences were added.
+
+
+*** END OF THE PROJECT GUTENBERG EBOOK 77396 ***