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-The Project Gutenberg eBook of That Marvel--The Movie, by Edward S. Van
-Zile
-
-This eBook is for the use of anyone anywhere in the United States and
-most other parts of the world at no cost and with almost no restrictions
-whatsoever. You may copy it, give it away or re-use it under the terms
-of the Project Gutenberg License included with this eBook or online at
-www.gutenberg.org. If you are not located in the United States, you
-will have to check the laws of the country where you are located before
-using this eBook.
-
-Title: That Marvel--The Movie
- A Glance at Its Past, Its Promising Present and Its Significant
- Future
-
-Author: Edward S. Van Zile
-
-Release Date: September 23, 2021 [eBook #66368]
-
-Language: English
-
-Character set encoding: UTF-8
-
-Produced by: D A Alexander, Barry Abrahamsen, and the Online Distributed
- Proofreading Team at https://www.pgdp.net (This file was
- produced from images generously made available by The Internet
- Archive)
-
-*** START OF THE PROJECT GUTENBERG EBOOK THAT MARVEL--THE MOVIE ***
-
-[Illustration:
-
- Frontispiece
-]
-
-------------------------------------------------------------------------
-
-
-
-
- That Marvel—The Movie
-
-
-
-
-------------------------------------------------------------------------
-
-
- That Marvel—The Movie
-
- A Glance at Its Reckless Past, Its Promising
- Present, and Its Significant Future
-
-
-
-
- By
- Edward S. Van Zile, Litt.D.
-
-
-
- With an Introduction by
- Will H. Hays
-
-
-
-
- G. P. Putnam’s Sons
- New York & London
- The Knickerbocker Press
- 1923
-
-
-------------------------------------------------------------------------
-
-
-
-
- Copyright, 1923
- by
- Edward S Van Zile
-
-
-
-
-
-[Illustration]
-
- Made in the United States of America
-
-
-
-------------------------------------------------------------------------
-
-
-
-
- INTRODUCTION
-
-
-TO grasp the past progress, the present significance and the future
-possibilities of the motion picture; to express them with restraint and
-yet with clarity; and to impress the mind of any reader with the logic,
-as well as with the sincerity, of his viewpoint: these are a few of the
-qualities in this book which make it interesting and important. Mr. Van
-Zile visualizes the motion picture as more than an entertainment
-feature; and if his prophecies of its future seem over-optimistic to
-some, they need only to recall the flickering, crude apparitions of
-twenty years ago and the total cinematic blankness before that.
-
-If, in twenty years, the motion picture has advanced from an awkward toy
-in a laboratory to the marvelous screen art and drama of to-day, who
-shall say what are the limits of its progress and its power?
-
-The other arts are old. Music was born with speech and architecture came
-soon thereafter. Literature and sculpture were created when the first
-primitive man hacked an image on a bit of rock or bone. Misty ages have
-cradled their growth. The art of the screen is new, and yet in its
-quarter of a century of life it has produced achievements as valuable in
-affecting human thought, as notable as those many great plays and operas
-and pictures have produced.
-
-To the extent that it has grown so rapidly its importance is
-intensified. It is better that we should learn to crawl before we walk,
-and run before we fly.
-
-As the representative of leading producers and distributors of American
-films, I can say that in no industry or art will be found men and women
-more earnest to progress in the right way. With a full sense of our
-responsibilities, and an ardor toward perfection, we are at work to do
-the best possible things for the motion picture and its world-wide
-audience. Mr. Van Zile not only gives us a word of cheer, but he puts
-into the public mind some thoughts about pictures which will pay for
-their lodging.
-
- WILL H. HAYS.
-
-
-------------------------------------------------------------------------
-
-
-
-
- CONTENTS
-
-
- CHAPTER PAGE
-
- INTRODUCTION. BY WILL H. HAYS v
-
- I. —THE MOVIE’S NEW SIGNIFICANCE 1
-
- II. —THE MOVIE AT ITS BIRTH 19
-
- III. —THE MOVIE’S FIRST STEPS 33
-
- IV. —THE MOVIE GOES TO THE BAD 45
-
- V. —THE MOVIE DEVELOPS A CONSCIENCE 59
-
- VI. —THE MOVIE AND THE LIBRARY 69
-
- VII. —THE MOVIE’S APPETITE FOR PLOTS 81
-
- VIII. —THE MOVIE AND THE CONTINUITY 93
- WRITER
-
- IX. —THE MOVIE IMPROVES ITS MORALS 103
-
- X. —THE MOVIE MAKETH—WHAT KIND OF A 115
- MAN?
-
- XI. —THE MOVIE AND THE COMMITTEE ON 125
- PUBLIC RELATIONS
-
- XII. —THE MOVIE AS A PEDAGOGUE 135
-
- XIII. —THE MOVIE INTERPRETING THE PAST 145
-
- XIV. —THE MOVIE TAKES ON NEW FUNCTIONS 155
-
- XV. —THE MOVIE AS A WORLD POWER 165
-
- XVI. —THE MOVIE AND THE CENSOR 177
-
- XVII. —THE MOVIE AS A WORLD-LANGUAGE 189
-
- XVIII. —THE MOVIE AS THE HOPE OF 201
- CIVILIZATION
-
- APPENDIX A—STATISTICS SHOWING THE 215
- SCOPE OF THE MOTION PICTURE
- INDUSTRY
-
- APPENDIX B—THE SCREEN AS A NEW LIFE 218
- GIVER TO LITERARY CLASSICS
-
- APPENDIX C—WHAT MASSACHUSETTS 221
- THINKS OF MOTION PICTURE
- CENSORSHIP
-
- APPENDIX D—SIGNIFICANT DATES IN THE 222
- EVOLUTION OF THE MOTION PICTURE
-
- APPENDIX E—WHAT THE MOVIE HAS DONE 224
- FOR A GREAT RAILROAD
-
- APPENDIX F—FACTS AND FIGURES 225
- SHOWING THAT THE SCREEN HAS
- BECOME THE FIRST WORLD CONQUEROR
-
- APPENDIX G—MEMBERS OF THE COMMITTEE 227
- ON PUBLIC RELATIONS CO-OPERATING
- WITH MOTION PICTURE PRODUCERS AND
- DISTRIBUTORS OF AMERICA, INC.
-
-
-------------------------------------------------------------------------
-
-
-
-
- That Marvel—The Movie
-
-
-
-
- CHAPTER I
-
- THE MOVIE’S NEW SIGNIFICANCE
-
-
-_Civilization in Peril—Leaders of Thought give Warning—Mankind Repeats
-Old Errors—Needs a Universal Language—The Motion Picture the Only
-Esperanto—Can the Screen Save the Race?—Why a History of the Movies is
-of Crucial Importance._
-
-
-
-
-------------------------------------------------------------------------
-
-
-
-
- CHAPTER I
-
- THE MOVIE’S NEW SIGNIFICANCE
-
-
-WITH striking unanimity contemporary writers dealing with the problems
-vexing humanity to-day express amazement at the fact that the race has
-learned so little from its variegated past, that age after age it
-commits, under new conditions and with changes in terminology, ancient
-blunders resulting, as they did aforetime, in the tragedies of war,
-revolution, famine, epidemics and poverty. As of old, the four horsemen
-of the Apocalypse periodically sally forth, to have their evil way with
-men; more potent, through long practice, in their iconoclasm, as they
-have proved in recent years, than they were in the days of our
-ancestors. The individual, unless he be a moron, learns lessons from
-experience, avoids committing errors that marred his past and may
-become, eventually, worthy the name of a civilized, even a highly
-civilized, being. But there are many experts in mob psychology who
-despondently assert that, while the individual may demonstrate his
-well-nigh infinite superiority to his jungle progenitors, the seeming
-progress of the race as a whole has been merely illusory, that mankind
-is inherently as savage to-day as it was countless centuries ago.
-
-But why should not the race at large follow the course pursued by the
-average individual and derive from its past errors a mandatory
-enlightenment enabling it to avoid those recurrent retrogressions that
-furnish the cynic with arguments against the proposition that mankind is
-gradually ascending to a higher plane of civilization? Various answers
-may be given to this query, but the one to which this chapter calls
-attention is to the effect that to the vast majority of the human race
-the story of mankind’s struggles and failures, triumphs and defeats,
-attainment of high civilizations only to lose them again, is a sealed
-book. The individual man can recall every detail of his experience of
-life and can pursue a course of safety by aid of the lighthouse of his
-past. If this prerogative of the individual could be magnified to
-include all mankind might not the time come presently when no generation
-would repeat the costly errors of preceding generations? Would not the
-mass learn and profit by experience, as does the unit?
-
-Now, is there any possible method whereby the human race can be induced
-to go to school to its recorded past, to the end that our posterity may
-establish eventually a civilization permanently safe from the internal
-and external forces of disintegration that have destroyed so many mighty
-civilizations founded by our forefathers? Is there any way by which men
-in the mass may employ mass history in the same advantageous manner
-adopted by individuals who use their “dead selves as stepping-stones to
-higher things?” Lothrop Stoddard’s recent book, in which he demonstrates
-most ably the disquieting fact that contemporary civilization is menaced
-by many and grave perils, presents to a public that habitually resents
-disturbance of its self-complacent optimism an array of startling data
-making the above queries, to put it mildly, extremely pertinent. “Of the
-countless tribes of men,” says Stoddard, “many have perished utterly
-while others have stopped by the wayside, apparently incapable of going
-forward, and have either vegetated or sunk into decadence. Man’s trail
-is littered with the wrecks of dead civilizations and dotted with the
-graves of promising peoples stricken by an untimely end.”
-
-But wrecks, whether they be of former civilizations or of vessels lost
-upon fatal rocks and reefs, have their value for succeeding nations and
-mariners. They serve to point warning fingers away from the shoals of
-destruction toward the far-flung deeps where progress and safety are to
-be found. It was with this thought in mind, we have no doubt, that Wells
-and Van Loon gave to the reading public recently their absorbingly
-interesting volumes dealing with the rise of man from the amœba to his
-present status as lord of the earth. Both these authors have been
-shocked and horrified by the race’s manifestation in recent years of its
-tendency to revert at times to the murderous practices of its cave-man
-progenitors. That an antidote against periodical returns upon mankind’s
-part to the evil practices of the past might be found in the
-popularization of histories telling a coherent story of our race’s ups
-and downs was a thought that must have come to both Wells and Van Loon
-when they essayed the stupendous tasks that they have so worthily
-accomplished. But while the basic idea underlying their activities as
-historians is sound—for mankind must take cognizance of its past errors
-if it is to indulge in hope for the future—the depressing fact confronts
-us that the printed book, no matter how great may be its apparent vogue,
-reaches but a very small percentage of even the highly intelligent
-public. No. If the evils afflicting mankind were to have been cured
-through books the race would be free to-day from the major disorders
-that threaten the health, if not the life, of existing civilization.
-
-Upon this point, Frederick Palmer, in his interesting and inspiring
-book, “The Folly of Nations,” says:
-
- Our increasing library shelves are heavy with the records of all
- human activities, colossal accumulations of historical and
- scientific researches and the literature of imagination and
- philosophy—but one who seeks works on how to keep the peace
- finds that he has meagre references.... I have before me a list
- of the books and pamphlets the Carnegie Endowment of
- International Peace has published. If I have found little new in
- them, or in any books on the subject, it is _because it may be
- needless for me to search among their details for the great
- truths I have seen in the vividness of gun flashes on the field
- of battle_....
-
-The sentence in italics above, in which Palmer asserts that the great
-truths that have been revealed to him have come to him not from books
-but from the vividness of gun flashes on the field of battle, brings us
-to the crux of our argument, and will be used presently as a point of
-departure for what may prove to be a constructive suggestion of some
-value. If mankind is to be taught to follow the method employed by the
-individual in using the errors of the past to ensure a better future
-_the race must be enabled to visualize its past_. If it refuses to gain
-enlightenment through books some other medium for making history the
-savior of posterity must be found. And it has been found. The great
-truths that were revealed by gun flashes to Frederick Palmer can find
-their way to the hearts and minds of the masses of men if we are wise
-and far-sighted enough to make full and intelligent use of a new medium
-through which Man may gaze upon the mistakes and shortcomings of his
-past, and, forewarned, avoid them in the future.
-
-The race has found at last its universal language, its Esperanto not of
-the ear and tongue but of the eye. The evolution of the motion picture,
-developing in a few years from a toy kinetoscope to a Griffith
-wonder-worker, has made possible, for the first time in the history of
-humanity, an appeal to the heart and mind and soul of man that overcomes
-the ancient handicap of the confusion of tongues. After many centuries
-the check to human progress given at the Tower of Babel has come to an
-end at the entrance to the motion-picture palace. It has been made
-possible at last for history to reveal its secrets, and vouchsafe its
-warnings, not to the comparatively few who read scholarly books, but to
-the millions who, as democracy conquers the earth, have become masters
-of the destiny of nations.
-
-In a brilliant and impressive address delivered last July by Will H.
-Hays at Boston, Mass., before the National Education Association, the
-speaker presented facts and figures demonstrating the marvellous
-progress made of late by the motion picture as a medium for instruction
-in both schools and colleges. He said:
-
- To reflect on the possibilities of the motion picture in
- education is to regret that one’s school days were spent before
- this great invention came to us as a poultice to heal the blows
- of ignorance, but there is consolation in the fact that since
- the advent of pictures the whole world, regardless of age, can
- go to school.
-
-“Regardless of age”—yes, and, also, regardless of race, language,
-inherited or acquired prejudices, and the hot passions that result in
-man’s inhumanity to man. In other words, the human race may now sit
-before a screen and learn through the universal medium of the eye those
-great truths that have been revealed to Frederick Palmer by the vivid
-flashes of the battle-field.
-
-Dreams, you say? Generalities? A vision that begets nothing but vain
-hopes? Suppose, then, that we make a concrete suggestion that, should it
-arouse interest and create discussion, might result eventually in giving
-to what you call “airy nothings” a “local habitation and a name.” The
-insuperable obstacle that has prevented heretofore the establishment
-somewhere upon earth of a university designed for the educational needs
-of the race at large has been linguistic. In a polyglot world a great
-central station for the dissemination of knowledge was impossible so
-long as that knowledge could be inculcated only by means of the written
-or spoken word. But to-day, as Mr. Hays points out in the address quoted
-above, instruction is given, from our primary schools up to our
-universities, through the method of visualization; and, furthermore,
-repeated tests have shown that students prepared for examinations by aid
-of pictures obtain higher marks than examinees whose coaching was
-confined to the media of books and lectures. It is almost impossible to
-exaggerate the significance of the above in connection with the dream we
-have taken the liberty to dream. A world university, a fountain of all
-acquired knowledge for the race at large, became practicable the moment
-the linguistic problem was solved by the Esperanto of the Eye. No longer
-was the vision of a race finding, as do individuals, strength and wisdom
-for meeting the perils of the future by contemplating the mistakes of
-the past a vague, shadowy mockery, destined to vanish with a return to
-common-sense. On the contrary, common-sense had become suddenly
-associated with a project that had left the realm of the abstract to
-enter the domain of the concrete. For what, in the name of common-sense,
-could make so impressive an appeal to the practical man of affairs as
-the perfecting of a method whereby the recurrent set-backs to progress
-that peoples, and mankind at large, inflict upon themselves can be
-reduced to a minimum or, perhaps, rendered permanently obsolete?
-
-Let us suppose that what we will call, tentatively, our Lighthouse of
-the Past had found its Rockefeller or Carnegie, that several hundred
-million dollars were available for the establishment of a world centre
-of enlightenment wherein all the peoples of the earth could study what
-man has done in his dual character of Dr. Jekyll and Mr. Hyde, is it not
-certain that the evil influence of the latter would lose its grip
-eventually upon a race that is so strangely compounded of the god-like
-and the diabolical? Seeing is believing. Show mankind both the glories
-and the horrors of the past, let each tribe, nation, race ponder its own
-achievements and its own failures, reveal to the pilgrim students
-flocking to our lighthouse from every corner of the earth both the
-microscopic and the telescopic aspects of history, to the end that they
-may return to their respective native lands inspired and eloquent
-advocates of a better world, and, lo, the problems seemingly insoluble
-to us to-day will be solved through a mass enlightenment that, before
-the advent of the screen, was beyond the wildest dreams of the most
-optimistic visionaries.
-
-And where, you ask, shall our Mecca for the pilgrims of progress be
-located? For many reasons, there is but one country to-day available for
-the project briefly outlined above, and that is the United States.
-Geographical, historical, diplomatic, financial, educational and racial
-factors interwoven in the enterprise combine to make ours the only land
-in which this Lighthouse of the Past, this university of universities,
-could stand a fair chance of functioning successfully. Somewhere in our
-country there is an ideal location contiguous to one of our great cities
-adapted by man and nature to the needs of our experiment in racial
-regeneration. Where this location may be is a question to be answered in
-the future. Upon this site, however, when it has been chosen, can not
-you who have read the foregoing, and have begun, perhaps, to dream my
-dream, picture a vast group of buildings, both beautiful and
-utilitarian, within which all that mankind has done of good or evil
-shall be revealed, year after year, generation after generation, to the
-critical but hopeful eyes of the race at large? Give full rein to your
-imagination in this connection! Here shall be shown to our Mecca’s
-pilgrims all of Man’s achievements in the realms of science, art,
-government, industry, commerce, social betterment. Here shall be
-revealed, also, the blunders, the failures, the tragedies that were the
-price paid for these achievements.
-
-Here may you visualize the epic tale of Man’s rise from protoplasm to
-power, from an amœba to ruler of the earth. Here may a Chinaman study
-the past of his people through forty centuries of weal and woe; the
-modern Greek glory in the splendors of ancient Athens or appraise his
-compatriots’ achievements of yesterday; the Norseman, the Slav, the
-Teuton, the Celt, the Anglo-Saxon, the Latin, the Jap, the Arab, the
-East Indian learn from the screen what his race, or nation, or tribe has
-done for or against—and they have all done both—the cause of advancing
-civilization. There shall radiate, if our dream comes true, from this
-great centre where all knowledge is visualized a light that shall grow
-ever brighter, as the generations come and go, routing the errors of
-ignorance and racial prejudice and making possible that for which the
-great hearted of the race have so long striven in vain, namely, the
-brotherhood of man.
-
-Let me transpose two sentences from a timely book from which I have
-already quoted. Says Frederick Palmer on the last page of his
-enlightening volume “The Folly of Nations”: “The world of to-day thinks
-through its eyes looking at the screen. Where are our millionaires who
-seek worthy objects for their benefactions?” And, from another recently
-published book, “The Salvaging of Civilization,” by H. G. Wells, can be
-most aptly quoted the following pertinent excerpt:
-
- It has become clear that the task of bringing about that
- consolidated world state which is necessary to prevent the
- decline and decay of mankind is not primarily one for the
- diplomatists and lawyers and politicians at all. It is an
- educational one. It is a moral based on an intellectual
- reconstruction. The task immediately before mankind is to find
- release from the contentions, loyalties and hostilities of the
- past, which make collective world-wide action impossible at the
- present time, in a world-wide common vision of the histories and
- destines of the race. On that basis, and on that alone, can a
- world control be organized and maintained. The effort demanded
- from mankind, therefore, is primarily and essentially a bold
- reconstruction of the outlook upon life of hundreds of millions
- of minds.
-
-During the past eight years the human race has undergone the bloodiest
-ordeal of the ages and, succeeding it, the bitterest disappointment that
-mankind has yet been forced to endure. A confusion of tongues that made
-European diplomacy helpless at a great crisis rendered a world war
-inevitable and the lack of a common medium of enlightenment at
-Versailles postponed indefinitely the establishment of permanent peace
-upon earth. Had Wilson, Lloyd George, Clemenceau and Orlando been
-obliged every morning at the Peace Conference to spend several hours,
-before tackling the affairs of a disordered world, in front of a screen
-upon which was depicted before their keen eyes the immediate tragic past
-and the deplorable present of the nations of the earth the final outcome
-of their deliberations might have been of greater value to the cause of
-civilization than it has proved to be. Had the Esperanto of the Eye been
-adopted as the official language at Versailles could not the Conference
-have avoided a repetition of the fatal errors that crept into its
-verdicts as an evil heritage from its century-old predecessor, the
-Conference of Vienna? Did not Wilson and Lloyd George fail to take
-advantage of a new medium of enlightenment that was denied a hundred
-years ago to Metternich and Talleyrand? Is it not even possible that had
-the cinema played an enlightening part at Versailles that which is of
-real value in the basic idea underlying the League of Nations might be
-exercising greater potency in a quarrelsome world to-day than it appears
-to be?
-
-These queries and conjectures are put forward not for the purpose of
-stimulating further controversy regarding the details of what I have
-called above “the bitterest disappointment that mankind has yet been
-forced to endure,” namely, the Versailles Peace Conference. They are
-thrown out merely to emphasize the comprehensive fact, recognized by
-Palmer, Stoddard, Wells, and many other able contemporary writers, that
-mankind, if it is to make use of the errors of the past to avoid the
-pitfalls of the future, must find a way to get great truths into the
-mind of the race at large not through the lurid flashes of the
-battlefield but by means of a universal language. There is, and for an
-indefinite future there can be, but one such medium of expression,
-namely, the Esperanto of the Eye. Through it, and through it alone, can
-Wells, and those who believe with him that civilization may yet be
-salvaged, further that “world-wide common vision of the histories and
-destinies of the race” that has become of late the one great hope
-mankind can to-day reasonably cherish.
-
-A Lighthouse of the Past, a university of universities, a fountain of
-all revealed knowledge inculcated through a medium understood of all
-men, a Mecca for the pilgrims of peace and progress from all corners of
-the earth, forever adapting itself to the growing needs of mankind for
-enlightenment, sending forth, year after year, its polyglot graduates to
-carry its teachings, warnings, promises to every tribe and nation on the
-planet—is it not a consummation to be devoutly wished, a dream worth
-every sacrifice to bring within the purview of reality? If your answer
-to this query, dear reader, is in the affirmative, the chances seem to
-be that you will find the following chapters of this book worthy of your
-earnest consideration.
-
-
-------------------------------------------------------------------------
-
-
-
-
- CHAPTER II
-
- THE MOVIE AT ITS BIRTH
-
-
-_Muybridge’s Trotting Horses—Edison’s Kinetoscope—The Problem Eastman
-Solved—The Movie as a Universal Language—A Toy for Children that Became
-a World Power—The Men Who Rocked the Cradle of a New Hope for the Race._
-
-
-
-
-------------------------------------------------------------------------
-
-
-
-
- CHAPTER II
-
- THE MOVIE AT ITS BIRTH
-
-
-FOR countless ages Man watched the birds in flight, realized his own
-motor handicaps, and relegated his hope of flying to a life which he
-might eventually lead in the world of spirits. An insect or an angel
-might have wings but the lord of the earth was by nature debarred from
-the air. Then somebody somewhere invented a kite, and for another series
-of centuries Man played with a toy whose ultimate significance he failed
-to grasp. He had not as yet sensed the picturesque truth that the
-world’s most potential inventions have come to us, by a process of
-evolution, from children’s playthings. The laboratory had its beginnings
-in the nursery. The cave-man’s children taught him progress.
-
-Through suggestions from the kite, the Wright brothers made air
-navigation possible. From another toy, Edison’s kinetoscope, has come
-the cinematograph. And even its inventor, possessing, though he does,
-the creative imagination, failed to realize until recent years the
-startling possibilities imbedded in the plaything with which he
-entertained the cosmopolitan throngs that flocked to the World’s Fair at
-Chicago in 1893.
-
-When Edison recently made a visit to the General Electric Company’s
-plant at Schenectady, N.Y., to recall old memories and to forecast the
-future possibilities of electrical devices, he found there still
-standing two insignificant old sheds by the river bank, the modest plant
-of the original Edison Machine Works of 1886. In amazing contrast to
-this relic of the past there stretched away in every direction factory
-after factory, covering an area of 523 acres, and vouchsafing to the
-Wizard of Menlo Park a concrete manifestation of the fact that in this
-age of progress even the wildest dream may eventually come true. But the
-contrast between Edison’s work-shop of 1886 and the General Electric
-plant of to-day, astounding as it is, is, in its outward aspects, a
-local phenomenon. To visualize it, you must go to Schenectady, N.Y. The
-difference between Edison’s kinetoscope of thirty years ago and the
-moving picture of the moment can be appreciated, on the other hand, by a
-mere effort of the memory and the imagination combined. The kinetoscope
-has been relegated to the attic but the moving picture has acquired as
-its domain not merely the earth but the starry heavens and the realms of
-space. Eventually the very outer edge of the physical universe is
-destined to be screened.
-
-Before recounting presently the amazing and romantic story of the
-evolution of the motion picture from a plaything to a medium unrivalled
-for the promulgation of both good and evil, a Frankenstein created by
-Man’s ingenuity that must be given a soul to make it safe for the world,
-it may be well to pause at the outset to answer the query, frequently
-put to the writer, as to why what seems to be merely a popular form of
-amusement should be taken seriously as a factor in the struggle modern
-civilization is undergoing to save itself from destruction. Perhaps no
-better answer to this question can be given than is furnished by certain
-facts and figures presented by Will H. Hays to the National Education
-Association in session at Boston, Mass., in July, 1922, in the following
-illuminating words:
-
- In a little over fifteen years the motion picture has grown from
- a naked idea until to-day it is the principal amusement of
- millions. It has become one of the greatest industries in
- America, having an investment of $1,250,000,000, with
- $75,000,000 paid annually in salaries and wages, and
- $520,000,000 taken in annually for admissions. In the United
- States, in the big cities and in those ample-shaded towns and
- villages which comprise America, there are perhaps fifteen
- thousand motion picture theatres and in those theatres more than
- seven million seats. Taking into account at least two
- performances a day, and applying the collected statistics, we
- estimate that every seven days between Maine and California,
- fifty million men, women and children look for an hour or two at
- the motion picture screen.
-
-Nothing further need be said in regard to the importance of the general
-subject we have under consideration. A medium for expression which makes
-its imprint weekly upon the minds of approximately one half of our
-population is worthy of the closest study by the people of this country.
-Its origin, its early growth, its present status and its future as a
-universal language, destined, perhaps, to be the greatest civilizing
-medium the race has known, are topics the timely importance of which can
-hardly be overrated. To paraphrase an old political truism, as goes the
-screen so goes the country—and, possibly, the race at large.
-
-Briefly the early history of the cinematograph is in substance as
-follows: By the revolutionary achievement of the Frenchman Daguerre, who
-discovered a method whereby sunlight could be made to fix a permanent
-image of an object upon a sensitized surface, a door was opened showing
-the way to the marvellous triumphs that the last century has vouchsafed
-to the camera. But impasse after impasse checked the progress of the
-pioneers of photography. When Daguerre began his historic career as the
-first photographer, an exposure of six hours—more than twenty thousand
-seconds—was required to obtain a permanent impression of the object
-photographed. Instantaneous photography seemed at that time as remote a
-possibility as photography in colors appeared to be but a short time
-ago. But the time came when Chemistry, the mother of modern marvels,
-solved the problem confronting the early photographers. The laboratory
-found a surface so sensitive to light that it could take and retain a
-picture perfect in detail in less than one thousandth part of a second—a
-feat which in Daguerre’s time would have required an exposure twenty
-million times as long. How important in connection with the eventual
-advent of the motion picture was Man’s mastery of the time-element in
-photography is tersely explained by Frederick A. Talbot, an authority on
-the early history of the cinematograph, as follows:
-
- The wonderful achievement of instantaneous photography assumed
- at first a scientific rather than a commercial value. Many a
- “snap-shot” is taken which does not betray whether the plate has
- been exposed for six hours or only one-thousandth of a second;
- but, on the other hand, a “snap-shot” of a quickly moving object
- may seize upon and fix an interesting characteristic motion. It
- was this fact which led certain ingenious minds to perceive in
- instantaneous photography a valuable means of analyzing motion.
- If a single photograph reproduced the exact posture of a moving
- object at any given instant of time, they argued that a series
- of such photographs, if taken in sufficiently rapid succession,
- would form a complete record of the whole cycle of movements
- involved, for instance in the jump of a horse or the flap of a
- bird’s wing.
-
-Thomas A. Edison, in an interview given to Mr. Hugh Weir and recently
-published in _McClure’s Magazine_, enlightens us regarding Mr. Talbot’s
-proposition. Asked what first suggested to him the idea of the
-motion-picture camera, Mr. Edison said:
-
- The phonograph. I had been working for several years on
- experiments for recording and reproducing sound, and the thought
- occurred to me that it should be possible to devise an apparatus
- to do for the eye what the phonograph was designed to do for the
- ear. It was in 1887 that I began my investigations, and
- photography, compared with what it is to-day, was in a decidedly
- crude state of development. Pictures were made by “wet” plates,
- operated by involved mechanism. The modern dry films were
- unheard of. I had only one fact to guide me at all. This was the
- principle of optics, technically called “the persistence of
- vision,” which proves that the sensation of light lingers in the
- brain for anywhere from one-tenth to one-twentieth part of a
- second after the light has disappeared from the sight of the
- eye.
-
-In other words, the fact that the human eye is a photographic camera
-possessing memory may eventually save civilization from the cataclysm of
-which contemporary prophets warn us, _in that it has made possible a
-medium of communication for the race at large denied to us by the
-tongue_.
-
-Posterity will owe a great debt of gratitude to Thomas A. Edison for
-various revolutionary inventions but it begins to be apparent to
-optimistic observers that perhaps his chief claim to the thanks of
-mankind will be due to the initial impetus he gave to the motion
-picture, vouchsafing to a bewildered race the universal language of the
-eye, by which, possibly, the brotherhood of man may eventually function
-to overcome the evils that have darkened our past. Says Edison: “I do
-not believe that any other single agency of progress has the
-possibilities for a great and permanent good to humanity that I can see
-in the motion picture. And these possibilities are only beginning to be
-touched.”
-
-Will it not repay us, then, to examine the “possibilities” to which Mr.
-Edison refers, to the end that we may take the screen more seriously
-than heretofore, may regard motion picture theatres more attentively and
-hopefully as being, perhaps, civilization’s one best bet? Unless,
-however, we get a somewhat comprehensive view of the variegated past of
-the movies “the permanent good to humanity” that they can accomplish
-will not be apparent to us. Let us, therefore, get on with our story.
-
-The early history of the cinematograph presents a study in international
-rivalry. The United States, England and France wrote names on the scroll
-of fame upon which the scientists and promoters who rendered motion
-pictures possible make their bid for immortality. Edison and Eastman,
-Americans, Daguerre and the Messrs. Lumière and Sons, Frenchmen, and
-Muybridge and Robert Paul, Englishmen, are the leading names among the
-_dramatis personæ_ who took part in the first act of a drama that began
-as an amusement for children but which now promises to develop into a
-miracle-play regenerating the human race.
-
-Scientific technicalities have no place in a book designed to tell the
-story of the movies from what is called in newspaper circles “the human
-interest standpoint,” but it is necessary to apportion credit here for
-what the three nations above mentioned did respectively toward solving
-the initial problems confronting the pioneers who raised photography
-from a tortoise to a bird, giving it pinions that defy time and space.
-To change the metaphor, Daguerre, a Frenchman, rocked the cradle of
-photography, Muybridge, an Englishman, taught it to run, and Edison, an
-American, gave it wings. Behold here, at last, a triple alliance that is
-changing the face not merely of a continent but of a planet. The
-mountains were in labor and brought forth not a little mouse but a
-marvellous creature whose dynamics for both good and evil can not be
-over-estimated.
-
-The claim that England can put forward for furnishing first aid to the
-movies bears the date 1872 and is summarized as follows by Mr. Edison:
-
- An Englishman of the name of Muybridge, who was an enthusiast on
- two subjects—cameras and race horses—was visiting, at his
- California farm, Senator Leland Stanford, who was also something
- of a “crank” on the subject of blooded trotters. During the
- visit the merits of a certain horse, owned by the Senator, came
- under discussion, Stanford contending for one fact, and his
- guest arguing for another. To settle the dispute Muybridge
- conceived an ingenious plan.
-
- Along one side of the private race-course on the farm he placed
- a row of twenty-four cameras. Attached to the shutter of each,
- he fastened a long thread, which in turn was carried across the
- track, and then, to make sure of obtaining sharp exposures, he
- erected a white screen opposite to serve as a reflector. When
- all was in readiness the race horse was turned loose down the
- track.
-
- As it dashed past the rows of cameras the various threads were
- snapped, and a series of photographs, establishing each
- successive point in the “action” of the horse, were
- automatically registered. When they were developed they revealed
- for the first time a complete photographic record of the
- minutest details of a horse in actual motion, and Muybridge had
- the satisfaction of using them to win his argument.
-
- He would have laid the pictures away in his private collection,
- but someone suggested trying the effect on a Zoetrope (akin to
- the Kinetoscope) apparatus. The result was so startling that it
- created something of a public sensation. But, except as a
- novelty, there was little practical benefit gained. To have made
- an actual motion picture, lasting even for the space of a single
- minute, at the rate of twelve exposures per second, the minimum
- for steady illusion, would have required, under the plan of
- Muybridge, seven hundred and twenty different cameras.
-
-Half a century has passed since that historic day when Muybridge
-demonstrated that he had a better eye for trotting horses than Senator
-Stanford and put California on the map as a prominent centre of motion
-picture progress, a position which that State has most brilliantly
-maintained. During the fifty years from 1872 to 1922, the period from
-Muybridge to Griffith, the scientific problems confronting the pioneer
-inventors of the cinematograph, and they were many and difficult, were
-solved; and from the crude pictures of a trotting horse in motion were
-evolved the screen marvels of to-day. The high lights of that crucial
-half century in the development of the movies, a development that is not
-only interesting in itself but full of encouragement to the optimist who
-believes that the new and universal language of the eye may be employed
-to warn the race against repeating the errors of the past, will be
-considered in the following chapters of this book.
-
-
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-
-
-
-
- CHAPTER III
-
- THE MOVIE’S FIRST STEPS
-
-
-_The Movie Learns to Walk—George Eastman’s Great Achievement—The
-Kinetoscope Goes to England—John W. Paul Throws Motion Pictures on a
-Screen—London “Bobbies” See the First Movie Ever Shown—America, England
-and France the Triple Alliance of the Screen._
-
-
-
-
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-
-
-
-
- CHAPTER III
-
- THE MOVIE’S FIRST STEPS
-
-
-NO story of the evolution of the motion picture from an experiment in
-photography to a factor in the daily lives of millions of people would
-be complete without a passing reference to the impetus given by George
-Eastman, of Rochester, N.Y., to what was at the outset a toy for
-children—destined eventually to challenge the untried resources of the
-laboratory. Thomas A. Edison says: “Without George Eastman I don’t know
-what the result would have been in the history of the motion picture.”
-For a long time after Muybridge had demonstrated the possibility of
-photographing objects in motion any real advance in what was practically
-a new art was impeded by the weight, fragility and general inadequacy of
-the glass plates employed in camera work. Gelatine, transparent paper,
-and other substitutes for glass, were tried in vain. How Eastman finally
-solved the problem by the use of celluloid is explained tersely and
-clearly by F. A. Talbot as follows:
-
- In the early part of 1889 experiments were being made to
- discover a varnish to take the place of gelatine sheets. One of
- his chemists drew Mr. Eastman’s attention to a thick solution of
- gun-cotton in wood alcohol. It was tested to prove its
- suitability to take the place of the gelatine, but was found
- wanting in practical efficiency. However, Mr. Eastman recognized
- the solution as one which might prove to be the film base for
- which he had been searching. He had had such a medium in mind
- when engaged in his first experiments in 1884, which resulted in
- the production of the stripping film. He decided to utilize this
- solution of gun-cotton in wood alcohol and fashion it into the
- foundation for the sensitized emulsion, so that stripping and
- other troublesome operations of a like nature might be avoided.
- He was moved to this experiment because this solution could be
- made almost as transparent practically as glass. Accordingly he
- set to work to devise a machine to prepare thin sheets such as
- he required from this mixture. _Success crowned his efforts, and
- in 1889 the first long strip of celluloid film suited to
- cinematograph work appeared in the United States._
-
-Thus had George Eastman removed for Thomas A. Edison the one obstacle
-that had hitherto made the latter’s projected kinetoscope impracticable,
-and celluloid had become the “Open Sesame” to that wonderland in which
-the movie fans of to-day delight to wander.
-
-Like the telephone which was, in its early days, looked upon as an
-interesting scientific toy not destined to play an important part in the
-daily lives of the people at large, Edison’s kinetoscope was not taken
-seriously by the crowds who found it but one of many novel features
-combining to make the Chicago World Fair of 1893 a success. They flocked
-to see it, marvelled at its ingenuity, but failed, as did Edison
-himself, to realize that the world had been enriched by not merely a new
-plaything but by a novel medium for influencing the destinies of the
-race, the ultimate stupendous significance of which we, even thirty
-years later, can only vaguely estimate. It is amazing but true that, so
-little did Edison appreciate the fact that he had invented not an
-ephemeral toy but the only universal language yet vouchsafed to the
-race, he neglected to obtain patents for his kinetoscope outside of the
-United States. His oversight in this connection had far-reaching
-results, the most important of which historically gave to England
-instead of the United States the honor of throwing upon a screen the
-first “movie,” as that word is understood to-day.
-
-That a Yankee notion should fail to realize its own possibilities and be
-forced eventually to thank an Englishman for placing it upon the heights
-from which it was to win world-dominion is not an agreeable reflection
-to the ultra-patriotic American, but our story of the evolution of the
-movie must now take us across the Atlantic and introduce to us Mr.
-Robert W. Paul, electrical engineer and manufacturer of scientific
-apparatus, whose workshops were located in Hatton Garden, London.
-Reversing the process of the “star of empire” it was Eastward that the
-movie, in its search for development, had taken its way. Cradled in
-California, it had learned to walk in Menlo Park, New Jersey, and
-Rochester, New York, and was now to realize its youthful possibilities
-in the British metropolis.
-
-Two peripatetic Athenians, one of them a toy-maker, had seen, admired
-and coveted the Edison kinetoscope at the Chicago World’s Fair. They had
-the European market in mind for the new plaything and acted at once
-without looking into the question of patents. To Paul, at Hatton Garden,
-London, came the Athenians with a kinetoscope they had obtained in the
-United States, urging him to manufacture duplicates with which they
-might supply the English, and possibly the Continental, market. Paul,
-however, had read his Virgil and heeded the old poet’s warning against
-Greeks bearing gifts. Supposing, of course, that Edison had protected
-his invention by English patents, Paul rejected the proposition of the
-Greeks. Later, however, he discovered that, so far as the English Patent
-Office was concerned, he was free to manufacture kinetoscopes for the
-European market and presently went at it with a will and with
-considerable success.
-
-But Paul was a live wire with a vision, as, years ago, I clairvoyantly
-called Will H. Hays. He realized that the kinetoscope was, like our dead
-selves, but a stepping-stone to higher things. It furnished a motion
-picture to only one observer at a time. What Paul wanted, and what the
-world has proved that it craved, was a device whereby thousands of
-spectators could gaze at a movie at one and the same moment. Muybridge
-had solved the first problem in motion photography, Edison the second,
-Eastman the third, and Paul was confronted by the fourth, perhaps the
-most difficult of the quartet.
-
-How this resourceful Englishman managed to render the peep-hole of a
-kinetoscope obsolete and replace it by a screen upon which countless
-eyes might gaze is a matter of technical and scientific interest, out of
-place in the story we are telling. Suffice it to say that what he
-achieved in overcoming the obstacles confronting him has given him a
-high place on the list of inventors who, one by one, and in widely
-separated corners of the planet, made possible, during a half century of
-effort, the motion picture of to-day.
-
-We get from Frederick A. Talbot a side-light on an historic episode in
-London that was the turning-point in the career of Robert W. Paul, and
-of even greater importance to the human race than any but a few
-far-seeing movie enthusiasts have yet realized. Says Talbot:
-
- About three o’clock one morning, in the early months of 1895,
- the quietness of Hatton Garden was disturbed by loud and
- prolonged shouts. The police rushed hurriedly to the building
- whence the cries proceeded, and found Paul and his colleagues in
- their workshop, giving vent to whole-hearted exuberance of
- triumph. They had just succeeded in throwing the first perfect
- animated pictures upon a screen. To compensate the police for
- their fruitless investigation, the film, which was forty feet in
- length, and produced a picture seven feet square, was run
- through the special lantern for their edification. They regarded
- the strange spectacle as ample compensation, and had the
- satisfaction of being the first members of the public to see
- moving pictures thrown upon the screen.
-
-Unfortunately the law-abiding fervor that animates the soul of the
-London “Bobby” did not get into the camera on that epoch-making night.
-Had it done so, the early career of the motion picture might have been
-less objectionable to the guardians of morals on both sides of the
-Atlantic. But that’s another story—to be told in a later chapter. It is
-only just to say here, however, that it was not the fault of Robert W.
-Paul that in their early years the movies went, more or less, to the
-bow-wows.
-
-Of Paul and his sensational achievement as the father, or, rather, the
-step-father, of the movie there is much interesting data extant, the
-leading features of which are destined to hold a permanent place in the
-history of the newest of the arts developed by Man’s genius. How, in
-partnership with Sir Augustus and Lady Harris, he made of the Olympia
-Theatre in London the first picture palace in the world, catching the
-popular fancy with what he called his “theatograph”; how he was
-eventually in control of eight London theatres showing motion pictures;
-how his contract with the Alhambra Theatre for two weeks of pictures in
-March, 1896, was stretched eventually to cover four years are part of
-the early records of the screen and account for the name “Daddy Paul” by
-which this ingenious and daring Englishman is known in movie circles
-across the water.
-
-But even Paul’s early successes with motion pictures in the London music
-halls did not open his eyes, or the eyes of his colleagues, to the
-possibilities and permanency of the new form of entertainment they had
-given to the world. Both Paul and Sir Augustus Harris believed that the
-fickle public would soon tire of what seemed to be to them merely an
-ephemeral novelty, to be soon relegated, as had been countless
-vaudeville innovations, to the over-flowing theatrical lumber-room. One
-of the strangest features of the history of the motion pictures during
-the period of their early youth is that hardly one of their scientific
-or commercial exploiters, from Edison down, had anything like a full
-appreciation of the future that awaited the screen, of the marvellous
-power for growth that lay in the germ from which the toy kinetoscope had
-sprung.
-
-There are those who assert that the ultimate salvation of modern
-civilization will be accomplished by a triple alliance established by
-the United States, England and France. Those who make this prediction
-have in mind, of course, a trio of fighting nations who, by force of
-arms, will eventually compel an unruly world to come to order and accept
-the point of view cherished by the conquerors. But is it not possible
-that America, England and France, having worked together as a triple
-alliance to perfect the motion picture, have given to the race a medium
-for enlightenment that may make another world war in defence of
-civilization unnecessary? Is it not, at least, conceivable that these
-three nations, whose inventive and progressive genius made, through
-Daguerre, Edison and Paul, the motion picture possible may find, in time
-to save humanity from a hideous cataclysm, that the screen, in a
-democratic world, may so strengthen the influence of peace-making
-diplomacy as to render eventually armies and navies practically
-obsolete?
-
-And in this connection, it is interesting to note that the claim of
-France to a high place in that triple alliance which made the movies a
-tremendous power for both good and evil in a perturbed world does not
-rest wholly upon Daguerre and his invention of the daguerreotype. No
-account of the evolution of the motion picture would be complete without
-reference to the impetus given to the new industry in “Daddy” Paul’s
-halcyon days by the Messrs. Lumière and Sons, of Paris, France,
-manufacturers of photographic apparatus, dry plates, etc. The Edison
-kinetoscope had come within their purview in 1893 and they had realized
-at once, as had Paul, that a motion picture that could have but one
-observer at a time was merely a butterfly in the chrysalis. The Messrs.
-Lumière solved ingeniously, and in their own way, the problem that had
-confronted Paul and are entitled to a part of the glory that goes to
-those who changed the kinetoscope from a peep-show for one to a screen
-display for hundreds.
-
-It was the French machine that brought Edison’s one-eyed toy back to the
-country of its birth raised to the dignity of an amusement for adults.
-Through the energy and far-sightedness of Richard G. Hollaman, head of
-the Eden Musée, of New York, the Lumière apparatus, in the Fall of 1896,
-created something of a sensation in the American metropolis. To the Eden
-Musée, known to fame for its presentation of historic personages of the
-past, belongs the honor of making the path to glory easy to the
-celebrities of to-day. Fame was now to discard stuffed effigies as a
-reward for greatness to use the screen to bring the exalted of the earth
-down to the masses. The movie had been finally launched upon a career
-that was to lead it toward heights from which to-day it can see a future
-that, unless the human race wantonly commits hari-kari, will be
-unimaginably glorious.
-
-
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-
-
-
-
- CHAPTER IV
-
- THE MOVIE GOES TO THE BAD
-
-
-_The Era of Fly-by-Night Speculation—The Mushroom Movie Craze—The
-Screen’s Youthful Indiscretions—Stupidity and Cupidity as Partners—The
-Degradation of a New Art-Form—Boy-Made Scenarios—The Stage Versus the
-Screen—A Future for Both._
-
-
-
-
-------------------------------------------------------------------------
-
-
-
-
- CHAPTER IV
-
- THE MOVIE GOES TO THE BAD
-
-
-WHOEVER asserted that “you can’t indict a whole nation” made a sweeping
-generalization that was both historically and psychologically accurate.
-In what I have said, and am about to say, regarding the evil influences
-affecting the early years of the movie, I do not wish to do an injustice
-to those early promoters in the new industry who refused to degrade the
-screen, or to treat it as an ephemeral, wild-cat speculation. There were
-producers, at the very outset of the industry, who builded perhaps
-better than they knew, and who, because of their refusal to take the
-path of least resistance, are now, after a quarter of a century of film
-exploiting, the most successful and influential factors in the industry.
-They prevailed where those whose pernicious activities threatened the
-rise, perhaps the permanency of the movie, fell by the wayside.
-
-It is regrettable, nevertheless, that the childhood of the movie was so
-deeply influenced by various pioneers who could not realize its power
-for good nor foresee its future greatness both as an art and as a
-moulder of public opinion, morals, and enlightenment. But the screen in
-its early years was dominated largely by get-rich-quick exploiters,
-adventurers out for the easy money flowing into the coffers of the movie
-“palaces,” less admirable in most ways than the hard-boiled
-treasure-seekers who flock to newly-discovered gold-fields. There is
-something of the romantic and heroic in the Argonauts who developed
-California, the South African diamond mines and the Klondike. They
-risked their lives in a great game of chance and won or lost in a
-dramatic struggle in which the winners had displayed necessarily certain
-sturdy, sterling qualities.
-
-The gold-bearing realm of the movies, on the other hand, was invaded at
-the outset by a good many speculative fortune-seekers who staked upon
-their ventures nothing but their craftiness and their audacity. They
-were about as admirable as a bucket-shop gambler who, by expending a
-minimum of money and energy, hopes for a movement of the market that
-shall make him rich over night. The movie, as an anonymous writer in
-Collier’s Weekly says, was, in its early days,
-
- nothing that could justifiably attract a big investor, or a real
- novelist, or a good actor. The first movie-actors were for the
- most part of the old-time chorus-girl and spear-carrier type;
- the great scenario-writers were the shop-girls or office boys
- who were told of the sudden need for stories, with no real
- training or knowledge of writing—with here and there a newspaper
- cub or magazine embryo who stumbled into a new gold vein where
- stories written in an hour could be sold for fifteen dollars;
- the first investors were the clerks or advertising men or born
- gamblers, usually in touch with the cheap end of the theatrical
- world, who had a little money to invest in a new scheme,
- provided it “looked good” and “wasn’t too big.”
-
-It is a safe bet that the majority of my readers can remember the time
-when they looked upon motion pictures with a mingling of contempt and
-impatience, realizing vaguely, perhaps, the promise the screen suggested
-of better things but disgusted with its seemingly stubborn adherence to
-cheap claptrap, crude melodrama, and unspeakably vulgar farce. My
-personal experience in connection with the movies is, I imagine, typical
-of that which has come to thousands of Americans during the past quarter
-of a century. I can still remember the thrill I experienced when I first
-gazed upon human beings in motion screened by a camera. What the
-photographed puppets did was not, at the moment, of great consequence.
-The mere fact that they came and went, walked, ran, danced before my
-eyes was startling enough. I was fascinated by a scientific achievement
-that was of itself sufficiently interesting to warrant my presence in
-that audience of long ago.
-
-But my subsequent activities as a movie fan in embryo were of short
-duration. Like thousands of my fellow Americans, I came, I saw, but I
-did not conquer—in fact, I was repelled. For years thereafter I avoided
-the movie palaces, realizing that I was temperamentally unfitted to
-enjoy optical contacts with adultery, murder, theft and sudden death.
-Nor was my sense of humor of a kind that found anything to laugh at in
-squash-pie farce.
-
-But even the cupidity and stupidity that had their effect upon the
-screen in its earlier years could not kill the goose that was destined
-eventually to lay something better than golden eggs. Though ignorance,
-avarice and vulgarity for many years influenced, to too great an extent,
-the movies, they could not destroy its inherent power of regeneration,
-nor the cumulative force exercised by the higher type of producers which
-eventually made that regeneration possible. How the screen was saved
-from becoming the exclusive property of the underworld by the survival
-of the fittest, or the most enlightened, of the early promoters, will be
-told presently, but it is interesting, at this juncture, to discuss for
-a moment the question as to why its earlier career was so deplorably
-reprehensible.
-
-Reference has been made to the fact that in the United States, England
-and France the first exploiters of motion pictures were under the
-delusion that this new form of entertainment was of merely ephemeral
-value, that its drawing-power as a theatrical novelty would soon pass
-away. Thus it was that in this country small men, of small means,
-hastened to “take flyers” in the latest get-rich-quick device, and
-throughout the United States was observed a mushroom growth of “picture
-palaces,” financed on a shoe-string and designed to collect “easy money”
-before it became uneasy. There were those among the pioneer promoters of
-motion pictures who had read of the tulip craze in Holland, or of the
-Mississippi bubble in France, and imagined that the bottom would some
-day suddenly fall out of the “movie boom,” ruining those who had not
-“cashed in” in time. They failed to realize that humanity could not
-afford to lose an inestimable boon that had come to it, namely, a new
-method for the telling of stories.
-
-There had existed, before the movie’s birth, but four media for the
-dissemination of narratives—the tongue, the play, the printed story, and
-the printed poem. In the childhood of the race, tale-telling was
-confined to word of mouth. Later on, the stage came into existence, and
-mankind’s craving for stories was partially satisfied by the drama. The
-invention of the printing-press gave to a soul-hungry race the book,
-with its infinite capacity for telling tales, old and new, to the
-grown-up children of the race.
-
-But from Gutenberg’s time to Edison’s Man had found no new medium
-through which his eternal craving for stories could be assuaged.
-Literature and the drama, despite the impetus vouchsafed to them by the
-printing-press, are of aristocratic origin and have failed to adapt
-themselves wholeheartedly to the broadening tendencies and demands of
-the age. Democracy needed a new approach to the romance of existence, an
-approach that the millions could make without too great a sacrifice,
-and, lo, the movies blazed the way to it, despite the fact that their
-advance guard was for the most part unworthy of the high mission that
-chance had thrust upon it. These pioneers had in their hands the fifth
-device which Man has found for satisfying his soul’s appetite for
-inspiring tales, more universal in its appeal than the tongue, the play,
-the novel or the poem, and many of them degraded it, alienating in the
-beginning those conservative, constructive forces in the community which
-have only recently come to the assistance of the screen.
-
-Wells and Van Loon, each in his own interesting way, have told us
-recently the tragi-comic story of Man’s evolution from slime to
-Shakespeare. On a large canvas it is the same picture that the movie
-presents in miniature from grime to Griffith. The great weakness of the
-motion picture industry throughout its formative years, a weakness still
-too much in evidence, is at the top and not at the bottom. The movies
-for years lost the support of the more enlightened classes of the
-community not because camera-men, carpenters, electricians and stage
-hands were not competent but because the powers in control of the
-completed output, the “bosses” of the new industry, failed to make the
-best use of the power that had come to them. Says the producer who
-recently made his public confession through the pages of _Collier’s
-Weekly_:
-
- The directors were hard to deal with. They reflected the one
- greatest fault of the entire industry: they knew not that they
- knew not. Without adequate background, for the most part,
- without adequate training or knowledge of human character,
- without even a rudimentary philosophy or idealism, or sense of
- real values, to qualify them for leadership, they were given
- money and authority and power and told to make films for the
- multitude. Surrounded by minor sycophants, they soon came to
- believe themselves almost above criticism. A sincere critic was
- more apt than not to be regarded as an enemy.
-
-There is something grimly ludicrous in the fact that for years after the
-screen had proved conclusively that the race had finally found an
-effective new method of telling stories more widely appealing, more
-direct in its methods than the play, the novel or the poem, the courts
-of last resort dominating the output of the films were composed largely
-of men without sufficient education to appraise the value, or lack of
-value, of the scenarios upon which, in the last analysis, depended the
-success or failure of their ventures. They seemed to be ignorant of, or
-indifferent to, the illuminating generalization to be adduced from the
-history of literature that there is nothing too good for the masses,
-that that which survives in letters the blue pencil of posterity is the
-best, not the mediocre or the worst. Had they found themselves several
-centuries ago in the Mermaid Tavern at London, they would have turned
-their backs upon Will Shakespeare and Ben Jonson and hurried out to the
-inn-yard to hobnob with the stable-boys. And the tragic feature of the
-situation lay in the fact that for a long period the autocrats of the
-screen failed to realize that a scenario can not rise higher than its
-source, that you can’t get blood out of a stone, nor a screen
-masterpiece out of a cub office-boy.
-
-But though these powers behind the films were for a long period blindly,
-and often disastrously, indifferent to their highest interests in
-connection with the sources from which they obtained the stories their
-new tale-teller told to the millions, they displayed an enthusiastic
-admiration for astronomy. They studied the stars. Would a given matinee
-idol “screen well?” Would a certain popular actress endure the searching
-ordeal of the camera? If they would, the public would flock to the
-movie’s box-office even though the scenario-writers had done their
-worst. Followed an era of star-gazing upon the part of the movie fans
-and of slow but certain enlightenment upon the part of the directors and
-producers. The latter discovered after a time that the fame of an actor
-is no safeguard against the destructive influence of a structurally poor
-picture-drama. They gradually had glimmerings of a basic truth,
-knowledge of which in the past would have saved countless theatrical
-managers from bankruptcy, namely, that, as Shakespeare sapiently
-remarked, “the play’s the thing!” The telling of a story either on the
-stage or on the screen is a justifiable venture, as a very wise and
-rather jaded public knows, only if that story possesses certain elements
-that make it as a tale worth while. Even Douglas Fairbanks would score a
-failure in a dramatization of the multiplication-table.
-
-But ordinary horse sense was acquired only slowly by the movies. It is
-an amazing story of stupidity, reckless expenditure of money, emphasis
-in the wrong place, exploitation of stars out of their legitimate orbit,
-appeals to the lowest passions in human nature; of tragic failures and
-inexplicable, actually laughable, successes, of cities built and
-abandoned, of fortunes made and lost, of a new, marvellous, mysterious
-art in the making—this tale of the kinetoscope in search of its kingdom.
-But it is worth telling for many reasons, not the least of which is that
-the coming of the screen into its own has had, and is having, a
-disintegrating effect upon the commercialized stage. What the ultimate
-outcome of this iconoclastic influence of the movie upon the stage is
-likely to be is a subject that must be reserved for a later chapter, but
-it is enlightening, in connection with the foregoing review of what may
-be called the fly-by-night era of the films, to glance at what has been
-happening to the American theatre during the years in which the picture
-palaces have been rising from the slums to the avenues.
-
-Walter Pritchard Eaton in _Scribner’s Magazine_ for November, 1922,
-says:
-
- As a means of supplying drama to America as a whole our
- commercialized professional theatre has broken down. The reasons
- need not concern us here. They are many, no doubt. One, of
- course, is the rise of the motion pictures, which are cheaper to
- present and to witness, and which enable the local theatre
- manager to keep his house open six or seven days in the week.
- Another reason is the increased cost of transportation. Another
- reason is the complication of modern life, even in the
- “provinces,” so that the theatre, having to compete against
- other attractions (or distractions), no longer appeals so
- universally, or at any rate no longer finds all the people with
- the surplus cash to patronize it at the excessive modern scale
- of prices.
-
-Later on in the essay quoted above its author speaks of himself as one
-of those “who love the drama and believe the movies a mean and
-stupefying substitute for its imaginative and intellectual appeal.” If
-Mr. Eaton’s opinion of the screen, as thus forcibly expressed, is based
-upon its past, the past of a Prodigal Son utterly unworthy of the fatted
-calf, it is not, as the reader of what I have thus far written will
-admit, without reasonable justification. But is not the present of the
-movies encouraging, is not their future promising? Succeeding chapters
-of this book will, I hope, go to prove that Mr. Eaton is too hasty in
-assuming that eventually the screen may not atone for any seeming damage
-it may have done to the stage.
-
-
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-
-
-
-
- CHAPTER V
-
- THE MOVIE DEVELOPS A CONSCIENCE
-
-
-_Grows up in the Slums—Used and Abused as a Money-Getter—Goes from Bad
-to Worse—Will Hays Called to the Rescue—Pulpit, Press and Playwrights
-Thunder Against it—The Responsibility of the Public—The Light in the
-Darkness._
-
-
-
-
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-
-
-
-
- CHAPTER V
-
- THE MOVIE DEVELOPS A CONSCIENCE
-
-
-NOT long ago the good people of Stratford-on-Avon, England, arose in
-their might, held a great mass meeting, and decreed that Shakespeare’s
-birthplace should not be desecrated by the movies. Lacking sufficient
-clairvoyance to realize that possibly the motion picture of the near
-future, with its natural colors and its synchronization of movement with
-the tones of the human voice, may be destined to give Shakespeare a new
-lease of life and a larger public than he has hitherto possessed, the
-Stratford-on-Avonites were not without justification for the protest
-they registered against the more or less disreputable pictures that
-threatened to invade a shrine hitherto dedicated to the loftiest
-achievement the realm of the drama can boast. But Shakespeare’s
-birthplace will see the day when its inhabitants will repent of the
-narrow-mindedness they have shown as regards the movies.
-
-It is not for us Americans, however, to jeer at Stratford-on-Avon for
-its aggressive conservatism. Our immediate ancestors blocked the wheels
-of progress in many mischievous, if not laughable, ways. The School
-Board of Lancaster, Ohio, adopted in 1826 the following resolution:
-“Such things as railroads are impossibilities and rank infidelity. If
-God had designed that His intelligent creatures should travel at the
-frightful speed of fifteen miles per hour by steam, He would clearly
-have foretold it through His holy prophets.” The advent of the bath-tub,
-destined to be one of the crowning glories of America, was denounced by
-our medical men as a menace to the public health. Philadelphia, Pa., in
-1843, endeavored by ordinance to prohibit all bathing between the months
-of November and March. Boston, Mass., in 1845, made bathing, except when
-prescribed by a physician, unlawful, and, at about the same time,
-Virginia put a tax of thirty dollars a year upon every bath-tub in a
-commonwealth that can claim to be the cradle of American liberty!
-
-Whatsoever is new under the sun must fight for its place in the sun. For
-centuries the printing-press had to struggle for freedom against
-powerful restrictive influences that looked upon it as “an agent of the
-Devil.” The telegraph, telephone, bicycle, automobile and wireless have
-all had their bigoted opponents, who feared that the broadening of
-humanity’s contacts would become an increasing menace to their own
-narrow beliefs and habits. Is it strange, then, that the movie, a new
-form of art qualified to make an instant appeal to both the good and the
-bad in human nature, should have had, at the outset of its career, a
-hard struggle to justify itself to the more conservative elements of the
-community? Bad boy that he was in his earlier years, the movie made it
-difficult for a public largely puritanical in its origins and tendencies
-to believe that the youngster could be reformed, that he had in him
-untried and unmeasurable powers for upward progress, that he was a
-prodigal son of Art and Science fated to exercise a controlling
-influence upon the destinies of the race.
-
-However, there is an element in the make-up of the American people that
-leads it, even at the eleventh hour, to institute reforms whenever an
-institution seemingly worth saving must either be heroically treated or
-permitted to go completely to the dogs. There came a time when negro
-slavery must be destroyed if our Federal Constitution was to survive. At
-an enormous cost of life and treasure, the blacks were freed and the
-Union preserved. It became apparent recently to the American public that
-there were destructive influences at work within our three most popular
-forms of amusement, that our stage, our base-ball diamond and our movie
-screen were in jeopardy from internal perils, as were our governmental
-institutions in the early sixties.
-
-What Judge Landis is endeavoring to do for our national game and
-Augustus Thomas for our stage is, in a general way, what Will H. Hays
-has been called upon to effect in the field of the motion picture. For a
-quarter of a century the movies in America, if not going from bad to
-worse had shown no marked signs of repentance for their early
-indiscretions. Cut-throat competition had long exercised its evil
-influence upon the industry and the law of the jungle had prevailed in
-its financial affairs. How this new commercial activity, despite its
-unbusinesslike methods, its apparent disregard of the economic laws that
-are said to underlie all competitive industries, and its seemingly
-happy-go-lucky indifference to the multiplication-table actually forged
-its way upward until it placed itself high on the list of the business
-enterprises of this country is a marvel and a mystery that only
-financial wizards could explain.
-
-When Will H. Hays resigned as Postmaster General of the United States to
-enter, in a position of commanding influence, the motion-picture field
-he became an important factor in an industry whose growth has been one
-of the marvels of the world’s commercial history. It was no longer a
-peripatetic gambler, out-at-heels one day and affluent the next, but a
-vast business enterprise sufficiently prosperous to afford the luxury of
-a general house-cleaning. It is easier for the well-to-do to be
-respectable than for the down-and-outs, and the movies had reached a
-point financially when, without disastrous monetary sacrifice, they
-could essay the task of shortening their list of sins of omission and
-commission.
-
-Going to the root recently of the new influences at work in the motion
-picture realm, and of his official connection with them, Hays said:
-
- There has been some query as to just what this effort which the
- industry is making at this time is all about. It is simply that
- those men who make and distribute pictures have associated
- themselves to do jointly those things in which they are mutually
- but non-competitively interested, having as the chief purposes
- of such association two great objectives—and I quote verbatim
- from the formal articles of association, which have been filed
- in the office of the Secretary of State at Albany, N.Y.:
- “Establishing and maintaining the highest possible moral and
- artistic standards in motion picture production and developing
- the educational as well as the entertainment value of the motion
- picture.”
-
-Later on in this book, we shall have occasion to refer in detail to what
-Hays and his colleagues have accomplished in their efforts to improve
-the tone of the movies. But just here it is well to direct the course of
-our narrative into the two channels referred to in the clause of the
-producers’ agreement above quoted, following the flood of movies devoted
-to mere amusement for awhile with searching eyes, and later on making a
-survey of the rapidly broadening stream of pictures designed for
-educational purposes. From the latter, perhaps, it may be expedient for
-us to go forward with some confidence toward a more minute consideration
-of the dynamics lurking in the screen for the furtherance of a method of
-world-wide enlightenment that may eventually save civilization from the
-disintegrating forces by which, both externally and internally, it is
-menaced.
-
-“The hand that rocks the cradle rules the world” is a sweeping
-generalization intended by the poet to be a compliment to motherhood.
-Whether it is a compliment or a condemnation depends wholly upon one’s
-point of view regarding the world. If the world is worth saving, the
-hand that rocks the cradle is worthy of all honor; if it isn’t, then
-motherhood has been unjustifiably glorified. Believing, personally, that
-the human race is not without many reasonable claims to salvation, we
-turn curiously to the movies in their capacity as a public amusement to
-see whether, leaving their educational function for further
-consideration, they display as a pastime anything that looks like a
-gleam of hope for the regeneration of the race.
-
-Have we, in fact, cause for optimism regarding the future of the
-amusement screen? We find to-day the press, the pulpit and the
-playwrights denouncing the shortcomings of the movies, chastising their
-secret faults and their open transgressions; editors, preachers,
-dramatists posing as Savonarolas at a spiritual crisis in the career of
-a young but alarmingly potent world power. These are portents in the sky
-that promise well for the future of the screen. If our leading thinkers,
-writers and publicists, yes, and picture producers, were indifferent to
-the sins of omission and commission attributable for a quarter of a
-century to the movie its case would be hopeless. But it is worth saving,
-as the best minds in our country well know, and the criticism that it is
-always undergoing is a most encouraging phenomenon.
-
-The regeneration of the movies must be both through external and
-internal sources. A producer who recently relieved his over-burdened
-soul in _Collier’s Weekly_ puts the whole matter in a nut-shell when he
-says:
-
- We must have better pictures. And to get them we need these two
- things: inside the industry, the higher standards and leadership
- that can only come in with intelligent capital; and outside the
- industry, the support and encouragement of such good pictures as
- are already made. We of the motion-picture industry who stand
- for more intelligent pictures can only provide them if you on
- the outside, in addition to criticising in no uncertain terms
- the stupid films that offend you, will take the trouble to hunt
- up, and go to see, and boost, the photoplays that are good
- enough to merit your interest. When you do that we can have
- better movies.
-
-
-------------------------------------------------------------------------
-
-
-
-
- CHAPTER VI
-
- THE MOVIE AND THE LIBRARY
-
-
-_Its Rise from Mush to Masterpieces—Its Debt to D. W. Griffith—“The
-Birth of a Nation”—A New Way to Tell Old Tales—“The Three
-Musketeers”—“The Count of Monte Cristo”—“The Four Horsemen”—How
-Book-Worms May Renew their Youth._
-
-
-
-
-------------------------------------------------------------------------
-
-
-
-
- CHAPTER VI
-
- THE MOVIE AND THE LIBRARY
-
-
-DR. JEKYLL has begun belatedly to make his elevating influence felt in
-the movies. Press, pulpit, producers, are backing him in his fight
-against Mr. Hyde. But the latter seems to be a psychological cat with
-nine lives. The power which he has exercised for evil in the realm of
-the photoplay for a quarter of a century he refuses to relinquish
-without a fight, and an immediate and complete victory for Dr. Jekyll
-only the most optimistic dare to predict.
-
-Look at a list of movie titles recently compiled by a somewhat cynical
-observer desirous of proving his proposition that for one photoplay
-worthy of approval the screen shows a score whose appeal is only to
-either the depraved or the unintelligent: “Only a Shop-girl,” “The Lure
-of Broadway,” “More to be Pitied than Scorned,” “The Darling of the
-Rich,” “Deserted at the Altar,” “The Woman Gives,” “Thorns and Orange
-Blossoms,” “The Curse of Drink,” “How Women Love,” “From Rags to
-Riches.” Month after month, year after year, the type of mind that
-considers Laura Jean Libbey’s novels admirable dominates too large a
-percentage of the output of the movie studios. The dime-novelish taint
-that was placed upon the screen at the outset of its career has been
-until recently only a shade lighter than it was in the beginning.
-
-An old fight is being waged upon a new battleground. Generation after
-generation the so-called “elevation of the stage” has been a project
-dear to the hearts of many worthy men and women. The scope of the
-age-long engagement between the powers of darkness and the powers of
-light to dominate the drama has been vastly enlarged, and while the
-adherents of Dr. Jekyll and Mr. Hyde are still in conflict for
-possession of the stage, their multiplied cohorts are also fighting
-tooth and nail to put good or evil, God or the Devil, progress or
-retrogression, civilization or its opposite, in control of the screen.
-In other words, both the stage and the photoplay are outward and visible
-signs of an inward and spiritual combat the outcome of which is to
-determine the question whether mankind’s future course is to be upward
-or downward. For this reason the screen, appealing to a larger clientèle
-than is influenced by the stage, and one more in need of the uplift that
-may save humanity from a return to barbarism, becomes logically an
-object worthy of the most earnest consideration and study by all those
-of us who believe that Man does not live by bread alone, that the soul
-of the race can be saved if the various media for impressing it are
-purged of their evil influences. If it is true that there are sermons in
-stones, it follows, as the night the day, that there may lurk within the
-dynamics of the screen the possibility of divine revelations. For be it
-said right here, the first universal language will be capable ultimately
-of a saving grace to the race only if it finds a message to deliver to
-humanity that is not of the earth earthy. It’s the man behind the gun
-who wins battles. It will be the prophet and seer and poet behind the
-screen who may eventually bring about the triumph of mankind over the
-powers of darkness. But when? That is the question. If those in control
-of the screen to-day should see a group of seers, prophets and poets
-invading their stronghold there would be something doing most
-detrimental to the dignity of the interlopers. The camera might, in
-fact, catch a film, to be subsequently entitled “High-brows Bounced from
-a Studio,” that would tickle the eyes of millions of groundlings. In
-short, the real power and glory of the screen are still concealed in the
-womb of Time. But their advent and their triumph are inevitable.
-Otherwise, a polyglot world would be doomed to go eventually to the
-dogs—a racial cataclysm too horrible to be contemplated.
-
-Let us look more in detail into the data which furnish reason for the
-hope expressed above that the screen may eventually fulfill its loftiest
-mission to mankind. What is there in the phenomena at present manifested
-in the realm of the movies that justifies our optimism? Suppose we turn
-first to D. W. Griffith’s “The Birth of a Nation,” recently dubbed by a
-noted critic “a celluloid _Peter Pan_ which will never grow old.” Year
-after year this early and revolutionary achievement of a far-sighted
-producer finds a new and enthusiastic public, opening the eyes, as it
-did at the outset, of despondent doubters to the possibilities of the
-screen as a dignified and uplifting interpreter of significant crises in
-the history of a people. Griffith’s “Birth of a Nation” was also the
-birth of a new era for the screen.
-
-I have taken the liberty above to refer to my early inclination to
-become a movie fan, to my disgust and revolt as the screen for years
-failed to show regard for its higher possibilities, and to my
-comparatively recent renewal of a hope that had been almost destroyed by
-the photoplay’s youthful indiscretions—to use a term rather mild and
-inadequate. I am sure that I shall speak of an experience that came to a
-large number of Americans, who had given up the movies as hopeless, when
-I say that “The Birth of a Nation” revived in me the conviction that the
-screen has before it a great future, a splendid mission, a message to
-deliver to humanity that may atone eventually for its juvenile sins of
-omission and commission. For the first time, so far as I was concerned,
-this Griffith picture revealed to me a fact, of which I had long been
-vaguely conscious, that the screen was not inherently a medium for
-pandering to the grossest passions in human nature, for visualizing
-merely the social phenomena that years ago gave to the Jack Harkaway
-stories and the _Police Gazette_ their vogue. D. W. Griffith had put
-into concrete form a conception of the movies as a vehicle of combined
-entertainment and enlightenment that had, for the first time, made all
-things worth while possible to the screen. In that corner of the Temple
-of Fame dedicated to the real benefactors of the latest, and probably
-the last, method of telling great stories to a tale-loving race, to the
-names of Muybridge, Edison, Eastman and Paul must, in all justice, be
-added the name of Griffith. And there are other producers worthy of
-mention in this connection. Rex Ingram, who gave us “The Four Horsemen”
-and “The Prisoner of Zenda”; William de Mille, whom we have to thank for
-“Clarence” and “Grumpy”; Fred Niblo, who screened “The Famous Mrs. Fair”
-and “Blood and Sand,” come to mind as among those who have seen, as has
-Griffith, the higher possibilities of the movie.
-
-Of course, we have with us always the carper and the skeptic, the
-pessimist who argues that one swallow doesn’t make a summer, and that
-Will H. Hays, capable of organizing victory for the Republican Party and
-of improving our Postal Service, is essaying an impossible task when he
-endeavors to widen and make permanent the loftier scope that Griffith
-and other praiseworthy producers have given to the screen. But these
-atrabilious knockers, short-sighted, narrow-minded, and unimaginative,
-have failed to take a bird’s-eye view of the varied influences and
-enterprises now in action with the avowed purpose of perpetuating the
-impetus given to the better type of photoplay by the permanent success
-of “The Birth of a Nation.”
-
-Cannot even the most uncompromising pessimist admit that from those
-pioneer days when a crude scenario written by a cub office-boy was
-screened, for want of better material at hand, to the present moment
-when there is nothing too majestic in the imaginings of
-master-fictionists to deter the camera, become a dramatist, from making
-use thereof, there has been an upward trend of the movies that is not
-merely encouraging but intoxicating? There may be, here and there, of
-course, a man of letters, not sufficiently broadened by his wide
-reading, who considers the screening of an immortal novel by Dumas,
-Dickens, Victor Hugo, or other wonder-worker in narrative literature, a
-kind of sacrilege which he will always refuse to countenance. To him the
-Robin Hood of song and story is a revered personage upon whom Douglas
-Fairbanks has cast of late something of a slight. Let Alfred Noyes write
-musical verse about the picturesque bandits of Sherwood Forest, but, in
-the name of the Great God of Letters, don’t allow the new art that the
-screen has made possible lay profane hands upon a hero whom Literature
-adopted long ago!
-
-Little good will it do to their ridiculous cause, of course, for
-lettered reactionaries at this late day to attempt to protect the
-library from the scenario-writer. The screen has an insatiable maw for
-dramatic tales, old and new, and more and more, as time passes, will the
-telling of tales in the universal language of the eye become a factor in
-race-enlightenment.
-
-Nor is the screen really committing sacrilege in making use of the
-literary achievements of master tale-tellers. Since the movies first
-began to present photoplays based upon the world’s great novels, there
-has been a constantly increasing demand at our circulating libraries for
-the works of worth-while authors possessing the narrative gift. The
-telephone actually increased the vogue of the telegraph. The wireless is
-enlarging the working-field of the telephone. By the same token, the
-screen is not narrowing but broadening the realm of letters. The appeal
-that it makes to countless millions who have been hitherto indifferent
-to, or ignorant of, the outstanding achievements of our great
-imaginative writers is a new and potent factor in the intellectual and
-spiritual life of the people.
-
-Furthermore, the movie, in its traffic with the best in fiction, is of
-service to the man of letters who is sufficiently open-minded to welcome
-new contacts with old masterpieces. The screen does not merely bring
-great stories down to the masses, it frequently revivifies the
-enthusiasm of the aging and jaded book-worm for great stories. Is it
-disloyalty to my degree of Doctor of Humane Letters to confess that
-within the year my youth has been temporarily renewed for a few hours as
-I watched the screen telling me in a new way Dumas’s stories of “The
-Three Musketeers” and “The Count of Monte Cristo”? Would I not be a
-hopeless literary snob if I refused to admit that I derived pure and
-unadulterated joy from the unfolding before my eyes of half-forgotten
-tales which had been among the keenest delights of my romance-loving
-boyhood? If this be treason, at all events it’s honesty. I have acquired
-the habit of late of patronizing the theatre that advertises a
-picture-play derived from some novel, old or new, and recounts, by means
-of the silent drama, a story worthy of repetition.
-
-While on this phase of my general subject, I find that I can go
-conscientiously further than I have above and assert that the screen
-may, in certain instances, present an author’s narrative with even
-greater impressiveness than his printed book was able to compass. “The
-Four Horsemen of the Apocalypse” was, to the minds of many competent
-critics, a much overrated novel. It displayed not only the merits of
-Ibañez as a story-teller but also his grave defects. His tale was rather
-clumsily developed, and its interest was not cumulative. It is hardly
-going too far to say that the author narrowly avoided handicapping his
-achievement by an anti-climax.
-
-But the screen presentation of “The Four Horsemen” was absolutely free
-from the shortcomings above ascribed to the novel. Not only was it
-marvellously effective in its appeal to the eye, but the logical and
-dramatic unfolding of the basic story was a striking revelation of the
-valuable service that an expert scenario-writer may render, now and
-then, to the professional writer of novels. For the many outrages that
-fictionists have received at the hands of the film-makers some atonement
-is offered at times, and “The Four Horsemen” as a photoplay proves that
-the pot may sometimes be unjust in calling the kettle black.
-
-The proof of the pudding is in the eating. The screen may commit—yes,
-frequently has committed—mayhem, assault and battery and actual murder
-upon the revered form of some great masterpiece of narrative literature;
-but you who are well-read, you who love the “old melodious lays that
-softly melt the ages through,” and the tales told by the great
-romancers, pause before you recklessly indict a new art, groping its way
-toward a full realization of its possibilities and powers. By turning
-your haughty back upon a photoplay made from some famous novel, you may
-conceivably lose an opportunity for drinking again from that Fountain of
-Eternal Youth which you, more fortunate than Ponce de Leon, discovered
-one day in a library when you were still a boy.
-
-
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-
-
-
-
- CHAPTER VII
-
- THE MOVIE’S APPETITE FOR PLOTS
-
-
-_Ravenous for Screen-Food—A Ghoul Exhausting the
-Grave-Yards—Contemporary Novelists Fail to Supply the Demand—A New Art,
-a New Technique and a New Possibility—Scenario-Writing To-Day and
-To-Morrow—Will the Screen Beget its own Hugos and Barries?_
-
-
-
-
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-
-
-
-
- CHAPTER VII
-
- THE MOVIE’S APPETITE FOR PLOTS
-
-
-THE need of motion-picture producers for new raw material for the screen
-grows apace, and is constantly harder to satisfy. Otherwise, the camera
-would not at present be endeavoring to make pictures of Einstein’s
-Theory of Relativity. It is rumored that Bergson, Freud and Coué have
-been approached by hard-pressed producers on the subject of their movie
-picture rights. The dilemma confronting the photoplay promoters is more
-serious than that which for generations past has worried the theatrical
-managers. The appeal of the dramatist is to tens of thousands of people,
-that of the scenario-writer to millions. It doesn’t require much of a
-head for mathematics to realize that the food-supply of the screen is
-much more quickly exhausted than that of the stage.
-
-In so far as the libraries are concerned, the movies have begun to
-exhaust the resources vouchsafed to them by the writers of the past.
-Their fate is like that which menaces our nation in connection with our
-forests. For many years we have been cutting down our trees without
-taking thought for the morrow by providing for a new growth of forest
-where our improvident axe has had its wanton way. The screen has
-recklessly leveled both its giant sequoias and its scrub-oaks and finds
-itself in sore straits for timber that will stand the strain it puts
-upon it.
-
-The younger generation of fiction-writers are not furnishing the studios
-with material with which to repair the gaps made as the romances of the
-past are, one by one, fed to the capacious maw of the hungry screen.
-Mark Twain asserted that there were only seven original stories in
-existence—or was it thirty?—and inferred that the latest novel by the
-most original of contemporary writers must be, of necessity, a variation
-upon one of these ancient, basic yarns. There still exists the suspicion
-that our greatest humorist was “spoofing us,” as an Englishman would
-say. But the output of fiction to-day, both in America and Europe, leads
-to the conclusion that our imaginative writers were not born to the
-purple as master plot-makers. They repeatedly shock us, sometimes
-disgust us, often interest and amuse us, constantly furnish us with food
-for reflection and apprehension, and once in awhile startle us by their
-brilliancy—but, for the most part, their novels do not “screen well.”
-They lack, as a class, the absorbing narrative interest that makes tales
-like “Monte Cristo,” “Les Misérables,” “Lorna Doone,” “A Tale of Two
-Cities,” and many other masterpieces of the older generation of
-romancers, effective on the screen. They seem to be influenced by the
-fear that Mark Twain was right in his depressing generalization, and
-that it is better to put forth a novel with little or no plot than to be
-accused of employing modern methods for telling an ancient tale.
-
-From these modern fictionists the screen asks for bread and they give it
-a stone—sometimes a precious or semi-precious stone, but not what the
-newest and hungriest of the arts needs for its continued sustenance.
-This is the more remarkable because of the fact that we are living in an
-age more stimulating to the imaginative mind than any of its
-predecessors. We are called upon to rebuild a shattered world, to
-salvage what was of value in a dethroned civilization and to reconstruct
-the affairs of mankind upon new bases.
-
- It is no figure of speech [remarks President Harding, in his
- recent message to Congress], to say that we have come to the
- test of our civilization. The world has been passing—is to-day
- passing—through a great crisis. The conduct of war itself is not
- more difficult than the solution of the problems which
- necessarily follow.
-
-In other words, the human race since 1914 has been going through
-unprecedented experiences which of necessity furnish material for the
-teller of romances, the builder of plots, the novelist, the dramatist,
-the scenario-writer, richer, more varied, more illuminating than has
-been hitherto vouchsafed to imaginative genius. But, as Virgil once
-grumbled, “the mountains were in labor and brought forth a little
-mouse.” Science is going forward to-day from one startling triumph to
-another, the creative imaginations of its greatest minds rising to
-adequate control of the new and splendid opportunities recent progress
-has brought to them. But Art, especially that field of it reserved to
-the origination of dramatic tales, seems to be suffering under a blight
-that forces it to give birth either to monstrosities or to weaklings,
-and to clothe its worthless offspring in garments fashioned to delude
-the weak-minded into believing that what is offensive to common-sense
-and good taste is necessarily a child of genius. The screen, with fame
-and fortune to bestow upon the teller of tales, is forced to become a
-ghoul haunting old graveyards at night because the living are unworthy
-of a great opportunity, because the fictionist of to-day goes far afield
-in quest of strange gods instead of worshipping at the eternal and
-inspiring altars which gave inspiration to the master-romancers of the
-past.
-
-The situation confronting the photoplay producer at this moment, as
-outlined above, bids fair to become worse rather than better, unless
-some radical solution of the problem dealing with the constant renewal
-of worthy dramatic material for the screen can be found. The most
-disreputable type of movie drama has fallen into a permanent condition
-of innocuous desuetude, in so far, at least, as the vast majority of
-picture theatres are concerned. It has been replaced by photoplays of a
-much higher order, until to-day the screen is engaged in giving to the
-public splendid presentations of great masterpieces of fiction and drama
-entitling it to approval and sympathetic encouragement. But you can’t
-eat your cake and have it too. You can’t feed an audience of several
-millions daily with the cream of the world’s imaginative literature
-without shortly resorting to skimmed milk and eventually coming to the
-end of your lacteal resources.
-
-The point toward which we have been driving is this: The movie, with its
-stupendous resources of capital, its enterprising and ambitious
-personnel, its right to believe, through its experiences of a quarter of
-a century, that no obstacle can check its triumphant progress, is like
-an army that can conquer the world only on the condition that its
-commissariat solves the problem of food-supply. It is possible, of
-course, that when the screen has fully mastered the technique involved
-in color reproduction and the synchronization of voice and action the
-photoplays now attracting the movie public may receive a new lease of
-life. We who have enjoyed, for example, “The Count of Monte Cristo” on
-the screen, despite the fact that neither color, sound nor perspective
-assisted the development of Dumas’s absorbing story, would be inclined
-to give it our attention again when Edmond Dantes is no longer clad in
-black-and-white and has found his voice. But it is best to let the
-marvels of the future take care of themselves. For the present, we must
-confine ourselves to the screen as it is, and as it seems likely to
-remain for an indefinite time to come.
-
-However, there must come a crisis in the future, under present
-conditions, when the movie producers will be hampered by a lack of
-screen material unless they have been far-sighted enough to provide
-against this contingency. There are among them forward-looking
-exploiters of the latest story-telling medium who have formulated, in
-rather a vague and general way, a possible solution of the problem
-confronting them. They are encouraging writers possessing imagination
-and originality to take part in the development of a new form of the
-dramaturgic art which makes direct rather than indirect use of the
-screen. In other words, the movie displays a growing tendency to demand
-from creative minds its own special requirements; to turn, so to speak,
-away from the libraries to the librettists. Eventually, it is safe to
-assert, there will come a day when scenario-writers will not spend a
-large part of their time listening to echoes for inspiration but will
-beget screen plays from internal instead of external impulses. In a not
-distant future, it is reasonable to predict, the movie will, of dire
-necessity, develop its own type of dramatic story-tellers whose
-fecundity may make Mark Twain’s assertion, quoted above, seem more than
-ever humorous rather than accurate. The movie must do this or run out
-eventually of screen material, for the dead tale-tellers have little
-more to offer it, and contemporary novelists have not, from the picture
-producers’ standpoint, risen to a great opportunity.
-
-Of course, the future of the movie, no matter how glorious it may be,
-must be, of necessity, circumscribed, as are fiction and the drama, by
-the basic limitations applying to human passions. Love, hatred, loyalty,
-jealousy, ambition, generosity, cupidity, philanthropy, selfishness, and
-the other dominating motives impelling men and women to beget the raw
-material of drama will not be increased in number because the screen has
-developed a new method for telling tales to a story-loving race. While
-the widely-accepted generalization that human nature never changes may
-not be true, it can not be questioned that the scenario-writer of the
-future will be forced to deal with the same manifestations of Man’s
-psychic make-up which engaged the attention of Æschylus, Sophocles,
-Molière, Shakespeare, and the lesser dramatists. But as the nations
-to-day are striving to find a new way to pay old debts, so is the screen
-seeking a new way to present the eternal dramatic clash of old passions.
-As the kinetoscope thirty years ago begot a novel form of amusement, so
-is its successor, the movie screen, bringing into being a new type of
-dramatic technique. The scenario-writer is something besides a
-combination of story-teller and playwright. He is experimenting in a
-youthful artistic medium, whose resources and possibilities are as yet
-only partially revealed, and he has become a pioneer in a realm that
-belongs to a kind of specialist bearing resemblance to both the novelist
-and dramatist but differing from them in ways peculiarly his own.
-
-The future welfare of the screen, in so far as it is confined to the
-amusement field, depends largely upon how stimulating to men and women
-possessing creative imagination this new method of tale-telling, rapidly
-developing its own technique, may prove to be. Will the movie produce
-its own Hugos, Sardous, Stevensons, Barries,—perhaps, its
-Shakespeare—who, fascinated by the most democratic method yet devised
-for genius to appeal to the masses, shall eschew the old methods for
-telling new tales and reach immortality by means of the photoplay
-scenario? If you who have read the preceding chapters of this book,
-believe, as does the writer, that the only universal language yet
-devised by Man is the most important contribution to the spiritual
-resources of the race that has been made for centuries, you will be
-inclined to hope that scenario-writing for the screen may become an
-occupation worthy, in succeeding generations, of the exclusive devotion
-of many imaginative creators.
-
-
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-
-
-
-
- CHAPTER VIII
-
- THE MOVIE AND THE CONTINUITY WRITER
-
-
-_The Screen Demands the Inevitable—Movie Audiences no Longer Easily
-Fooled—They can Tell a Hawk from a Hernshaw—The Value of the Screen as a
-Mirror of Life—Man’s First Universal Means to Self-Knowledge._
-
-
-
-
-------------------------------------------------------------------------
-
-
-
-
- CHAPTER VIII
-
- THE MOVIE AND THE CONTINUITY WRITER
-
-
-WAS it Brander Matthews, Henry Van Dyke, Richard Burton or Clayton
-Hamilton who asserted that any given novel must be placed in the
-category of either the Impossible, the Improbable or the Inevitable?
-Whoever it was, he helped to clarify the thinking of any writer who may
-find himself dealing with the topic of screen tales and tale-tellers, of
-the movie drama and the continuity writer. Every art has its own special
-sins of omission and commission. The poet who tells a story in verse may
-take liberties denied to the novelist relating the same story. The
-continuity writer who places this tale upon the screen enjoys certain
-prerogatives denied to either the poet or the novelist, but he is also
-bound by limitations and restrictions inherent in the medium through
-which he is working as a raconteur.
-
-It is not easy to fool a movie audience in regard to the Inevitable.
-Jove may nod now and then when he is engaged upon an epic poem or a
-romantic or realistic novel but he must remain wide awake when he is
-writing scenarios for the screen. Scott, Bulwer-Lytton, Charles Read,
-Dumas, Victor Hugo, Thackeray may “get away,” to use a slang phrase,
-with a lapse of memory, an injected anachronism, even the reintroduction
-of a character who has been killed off in an earlier chapter. The
-impressive flow of their narrative, their charm of style, and the
-tendency of a reader to forget minor details in what he has already read
-of a tale, have enabled the great story-tellers to commit strange,
-almost unbelievable, blunders in the unfolding of their narratives
-without seriously marring the value of their work. But when a
-tale-teller is employing the movie screen he can not afford to take
-liberties with the basic proposition that seeing is _not_ believing
-unless there is the logic of the Inevitable in the sequence of the
-events portrayed.
-
-The above is asserted under a full realization of the fact that for
-years the story-telling films tried to the breaking-point the patience
-of their more enlightened supporters by frequently sacrificing the
-Inevitable to the Expedient, allowing the logic of events to go to the
-bow-wows because a reel must be cut, or a movie star exploited, or a
-scene over-emphasized for the sake of its advertising value. Lincoln
-asserted that you can’t fool all the people all the time, but at one
-period it seemed as if the screen were stubbornly endeavoring to perform
-this miracle. A picture-play, whatsoever might have been its origin,
-succumbed, as a rule, to a tendency to underrate the general
-intelligence, the power of memory, and the knowledge of life and human
-nature possessed by the average movie audience.
-
-But times have changed. Continuity—that is, the spinal-column of a
-picture-play,—manages, for the most part, to keep the cervical, dorsal
-and lumbar vertebræ of the narrative in a normal juxtaposition, with the
-result that dramatic monstrosities are gradually disappearing from the
-screen. It is still possible to fool some of the people all the time,
-but it no longer pays, so far as movie audiences are concerned, to throw
-common-sense into the discard when the screen essays to tell a dramatic
-story. Recently in a small city within a hundred miles of New York the
-proprietor of a motion-picture theatre spoke to me of a great change
-that he had observed of late in the attitude of his audiences toward the
-silent drama.
-
- They won’t stand for many things they overlooked a short time
- ago. They demand both logic and accuracy in our pictures. South
- Sea scenes must be taken in the South Seas and African wild
- beasts must be filmed in their native habitat or our patrons
- revolt. At the present rate of progress, the next generation,
- through the aid of the screen, will become so worldly-wise that
- even county fairs will be made safe for the farmer.
-
-There is much that is worth serious consideration in the above quoted
-opinion of one whose professional welfare depends upon the keenness of
-his judgment regarding the trend of public opinion in connection with
-the screen. Somewhat quaintly he gives expression to the conviction that
-the movie and its clientele react upon each other and that the general
-tendency of this mutual action and reaction has been toward the
-elevation of the screen and the enlightenment of its patrons. In this
-elevation of the screen the continuity writer has, of course, played a
-leading part. The time has gone by when he could recklessly substitute
-the Impossible or the Improbable for the Inevitable and retain his
-professional standing. That he has been guilty of sins of omission and
-commission, has shown at times a lack of imagination, and has frequently
-failed to conform to the axiom that a story, no matter through what
-medium it is told, must, to be effective, preserve to the end the
-element of suspense is undoubtedly true. The fact is that the ideal
-continuity writer is, as is the poet, born not made. The technique of
-scenario writing can be acquired by anybody with average intelligence
-but to employ it for the highest possible purposes of the screen is to
-show the possession of something akin to genius. Such being the case,
-the law of the survival of the fittest, working out in the studios, has
-decreed that though many are called to continuity work but few are
-chosen in the end to lead the film drama toward the heights to which it
-is destined to attain.
-
-Suspense! Ah, there’s the rub! To tell a dramatic story by means of
-pictures to a miscellaneous collection of movie fans, wise in the
-niceties of this new method of narration, in such a way that the
-interest of the on-lookers is won at the outset, maintained throughout
-succeeding scenes, and intensified as the climax is reached, is to
-accomplish a feat requiring a combination of technical skill and
-imaginative inspiration that places a real triumph of the continuity
-writer’s art high upon the list of worth-while creative achievements.
-
-That such a large percentage of picture-plays have failed to satisfy the
-demand of audiences for drama that stresses the Inevitable, conforms to
-the logic underlying real life, and preserves to the final
-screen-curtain the suspense that it is the mission of dramaturgic art to
-beget is not strange, therefore, when we take into consideration the
-natural and acquired powers demanded of the ideal continuity writer.
-Furthermore, it must be borne in mind that the scenario-maker has been,
-and will continue to be, blamed for shortcomings of the screen that
-cannot be justly laid at his door. He is more or less at the mercy of
-the director and the film-cutter, a victim frequently of exigencies
-against which his devotion to the underlying principles of dramatic
-exposition cannot prevail. A picture play that may be effectively
-complete when presented in a metropolitan theatre may be so eviscerated
-for provincial use that the continuity writer, lauded in the cities, is
-often forced to undergo unjustified suburban censure. But, as is
-suggested in another chapter, the comparatively new art of the
-continuity writer is bound eventually to overcome its earlier handicaps
-and, in its bestowal upon the race of a novel medium through which
-creative genius can manifest itself, will beget a type of
-super-scenario-maker to which the screen’s future splendid achievements
-must be, of necessity, largely due.
-
-The meaning of life Man doesn’t know. Art is, and always has been, Man’s
-testimony to the fact that he believes that life has a meaning and that
-his quest for that meaning is not destined to be forever futile.
-Recently the race came into possession of what seemed to be at first a
-new toy, not to be taken too seriously, but worthy, as it presently
-appeared, of development as a most fascinating addition to our
-recreational resources. But of late the public has begun to realize
-vaguely that the screen is becoming something of more vital importance
-to mankind than merely a plaything that serves only as a time-killer.
-The fact to which the provincial manager above quoted called my
-attention, namely, that movie audiences are constantly emphasizing their
-demand for the truth, the whole truth, and nothing but the truth
-possesses a significance that is entitled to the most earnest
-consideration. Is it possible that Man has come finally into possession
-of an art-form enabling him to come nearer to solving the riddle of the
-Sphinx we call Life than has been hitherto possible?
-
-There will be those among my readers, I fully realize, who will feel
-that my inclination all through this book has been to take the screen
-too seriously, to overrate its psychical dynamics and to underrate its
-gross materialism, to prophesy for it a future that could be made
-possible only if producers became archangels and movie patrons pilgrims
-to a shrine where the soul of the race became no longer of the earth
-earthy. Well, so be it. Perhaps, as regards the subject in hand, I am
-allowing my naturally optimistic liver to dominate my habitually
-pessimistic brain. But neither I nor my critics will live long enough to
-know which of us was in the right. A conviction, nevertheless, has come
-to me of late out of which I am sure that I shall never be
-shaken—namely, that when Man recently found a way to stop living, now
-and then, that he might look at life, he took the greatest step forward
-that he has ever taken toward becoming a philosopher. He pauses
-periodically in these days before a screen and sees, as he never did
-before, what manner of creature he is. By so doing, he must eventually
-attain to a self-knowledge such as he has hitherto craved but has not
-known how to acquire.
-
-
-------------------------------------------------------------------------
-
-
-
-
- CHAPTER IX
-
- THE MOVIE IMPROVES ITS MORALS
-
-
-_War and Love Degraded—The Crook and the Vampire—Pursuers and
-Pursued—The Box-Office Finally Vindicates Dr. Jekyll—The Photoplay’s
-Marvellous Future—Booths and Barrymores Pass, Shakespeare Remains—Survey
-of the Screen as an Amusement Concluded._
-
-
-
-
-------------------------------------------------------------------------
-
-
-
-
- CHAPTER IX
-
- THE MOVIE IMPROVES ITS MORALS
-
-
-FOR ages the interest of the individual in dramatic episodes in real
-life was in direct ratio to his propinquity to the locality in which
-these episodes occurred. Until recently, a civil war in China seemed to
-be of less significance to the average New Yorker than a Tong outbreak
-in Chinatown, just as to his ancestors Aaron Burr’s treasonable schemes
-were of greater moment than Napoleon’s efforts at world-dominion. But
-the New Yorker has learned, since 1914, that what happens in Peking or
-Canton may affect him more vitally than anything which may occur in Mott
-or Pell Street. Against his own volition he has become, perforce, a
-citizen of the world and is compelled to subscribe to Terence’s dictum,
-sensationally delivered to the Romans centuries ago: “_Homo sum, humani
-nihil a me alienum puto._”
-
-This change in the mental attitude of the average American toward what
-may be called the real perspective of current events, a change that has
-had an effect upon the screen as a peripatetic journalist by making it
-constantly more cosmopolitan, has not as yet revolutionized its
-activities in its earlier and more important rôle as a photoplay
-producer. As a medium for drama the screen is only just beginning to
-break away from the influences that controlled it when it first set out
-on its career as a pioneer in a new art, namely, the silent presentation
-of plays and stories. It is still necessary for us who enjoy a photoplay
-of real merit to exercise care at the entrance to a movie theatre lest
-we be confronted presently by a screen drama unworthy the attention of
-intelligent observers. Why this deplorable situation continues to exist
-it is worth our while to consider.
-
-There are those among the erudite who assert that the oldest of the arts
-is Poetry. Like Lord Byron, mankind “lisped in numbers, for the numbers
-came.” Homer and his brother bards, Latin, Teutonic, Norse, twanged
-their lyres, harshly or majestically, as the case might be, in
-glorification of only two themes, namely, War and Love. And so was it
-later on with the troubadours and minnesingers, they harped and sang the
-splendors and the mysteries of combat and of passion. Long ago was Man’s
-belligerency set to word-music and the martial hero owes to the poets
-the false and misleading radiance that throughout the ages has
-surrounded his name and deeds. And when they sang of love it was the
-love of a Lochinvar for a maiden not of a Lincoln for a people.
-
-The youngest of the arts, like the oldest, has confined itself
-practically to war and love. But the screen drama has been more
-reprehensible than poetry in that, in its youth, it has chosen to
-glorify the kind of warfare that is least worthy of public exploitation,
-namely, the eternal conflict that goes on between the lawless and the
-law-abiding, between the crook and the constable, between the underworld
-and the upper. Realizing that the scenario-writer, like the playwright,
-must base a dramatic story upon some kind of clash or combat, our
-photoplay producers for nearly a quarter of a century have permitted the
-screen to concern itself too often with a crude type of melodrama that
-was untrue to life and offensive to good taste, obtaining the clash
-essential to its being by the same methods employed by the
-dime-novelists of fifty years ago.
-
-And as the screen depicted, in its quest for drama, a type of ignoble,
-petty warfare, so did it indulge in a debasing use of the passion of
-love in its early efforts to make financial hay while the camera
-clicked. The rake and the vampire, the seducer and the siren, the
-vicious and their victims deified in the movies official sociological
-statistics and gradually led a large percentage of the public toward the
-belief, subconscious, perhaps, that the respectable element in our
-communities is wholly negligible, that the world is made up almost
-entirely of the pursuers and the pursued, with illicit love as the
-motive force. The Eighteenth Amendment to our Federal Constitution
-informed an amazed generation that we Americans are strongly influenced
-by an inherited puritanical strain; but while, as a nation, we were
-adopting Prohibition, we were flocking daily by the millions to gaze at
-photoplays sufficiently shocking to draw our forefathers protesting from
-their graves. Consistency is not a jewel possessed, as has been
-repeatedly proved since Cromwellian days, by the Puritan. When, in our
-beloved country, he gave up winking at the bar-tender he betook himself
-to the movies and winked at the bar-sinister. But his conscience
-troubled him, and presently he began to talk to his fellow-Roundheads
-about the shortcomings of the screen. The Puritans had triumphed
-recently over the saloon. Would it not be possible for them, they asked
-each other, to eliminate presently from the movie the debasing features
-that have disgraced its youth?
-
-But where does liberty end and license begin? At what point does free
-speech change into unlawful utterances? How many, and how drastic,
-should be our sumptuary laws? Where lies the golden mean between
-ultra-socialistic paternalism and that extreme of individualism for
-which the anarchists strive? These queries, all of which exercise a
-disquieting influence upon our national life, are of the same class to
-which the problem now confronting the producers of photoplays belongs.
-That the screen must repent and reform, must see to it that its maturity
-is less censurable than its youth, is a proposition accepted by both the
-producers and the public. But where shall the scenario-writer draw the
-line in his effort to make the second quarter-century of the movie less
-reprehensible than its first? It is a question hard to answer, but there
-is one illuminating fact that is gradually having its influence upon the
-output of the studios, namely, that a clean and decent photoplay is more
-likely to become a financial success than one which appeals to the baser
-passions of the public.
-
-In this regard, history is but repeating itself. The most successful
-American plays, from the box-office standpoint, have been, for several
-generations past, those which eschewed the licentious and the immoral.
-And, by the same token, it is safe to predict that the movie fans of
-this country will continue to prefer Douglas Fairbanks in “Robin Hood”
-to Nazimova in Oscar Wilde’s “Salome.” Leaving ethics wholly out of the
-discussion, and placing the problem strictly upon a business and
-financial basis, there seems to be overwhelming evidence to the effect
-that an investment in clean pictures is safer than in soiled.
-
-Of course, the regeneration of the photoplay must be, of necessity, a
-slow process. We must look facts and figures in the face and admit at
-the outset that the millions of Americans who daily attend movie
-theatres are not, on the average, highly intellectual, nor over-prudish
-as critics. They pay their money to the box-office to be amused, not
-instructed nor uplifted, to get recreation rather than rescue. A stream
-cannot rise higher than its source, nor can a picture-play win success
-if it soars above the head and heart of the average movie fan. Until
-recently, the producers, as a class, underrated the intelligence of that
-head and the responsiveness of that heart to the highest that is in
-mankind’s complicated make-up. One of them said to me recently that that
-cross-section of our American civilization represented by the young men
-drafted for the World War had proved, as statistics showed, that the
-percentage of illiteracy in this country is so great that a
-movie-manager who produced a really high order of photoplays was surely
-destined to “go broke.” That his rivals in the screen drama have
-successfully controverted his proposition by replacing, to their own
-advantage, the old salacious and nonsensical picture plays by screen
-dramas of a much higher type he would not acknowledge. His mind is of
-that pessimistic kind that despairs of the republic—and of civilization
-as a whole—because Tom, Dick and Harry, Fritz, Tony and Ivanovitch for a
-whole generation patronized unprotestingly the sort of mixed sentimental
-slush and moron-made melodrama which he, and his kind, served out to
-them. He failed wholly to realize that, despite the high percentage of
-illiteracy in the United States—nay, on account of it—it was his sacred
-duty to endeavor to raise the average of intelligence in our country
-instead of sending out photoplays that dragged it down to a lower level.
-
-And “the play’s the thing!” as Shakespeare remarked long ago. The screen
-idol, like the old matinee idol, has been exploited and advertised and
-flattered, foisted upon an easily-misguided public, at the expense of
-the drama itself; and more than one short-sighted producer has lived to
-regret the day when he hitched his wagon, containing all his worldly
-goods, to a movie star instead of trusting his welfare to his
-scenario-writers. That there is light in the darkness a close observer
-of the present tendencies of the screen, so far as drama is concerned,
-must admit, but it will be a long time before photoplay producers as a
-class grasp the underlying and immensely illuminating fact, broadly
-applicable to both the screen and the stage, that, while Booths and
-Barrymores come and go, Shakespeare goes on forever. In the last
-analysis, the screen and the stage are media for the telling of dramatic
-stories and their well-being, in the long run, depends not upon
-shooting-stars but upon planetary playwrights.
-
-In approaching the conclusion of the first half of this series of
-articles which has given, inadequately and sketchily, a bird’s-eye view
-of the past and present of the movie as a purveyor of amusement, the
-writer finds himself turning to other fields of endeavor in which the
-screen is pushing forward as a pioneer with the hope in his heart,
-amounting to a certainty, that the screen drama in America is upon the
-threshold of a great and glorious future. Revolutionary changes in the
-photo-drama are being brought about by methods arousing intense
-scientific and technical interest. It has seemed best to postpone their
-consideration until later on, when we turn from the studios to the
-laboratories, from the scenario-writer to the surgeon, from the movie
-hero to the captain of industry in our effort to visualize the wide and
-growing field that the screen is conquering for its own. And the realm
-of movie endeavor into which we are now about to enter is, to my mind,
-of greater interest and significance than that which we have been
-hitherto investigating. Mankind’s toys do not possess for us the
-fundamental importance of our tools and our test-tubes.
-
-
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-
-
-
-
- CHAPTER X
-
- THE MOVIE MAKETH—WHAT KIND OF A MAN?
-
-
-_Pictures that Combine Instruction and Amusement—“Nanook of the
-North”—Passing Phases of Life Preserved for Posterity—African Big Game
-Screened for our Descendants—President Harding on the Movie’s
-Possibilities—Visualization Civilization’s One Best Bet._
-
-
-
-
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-
-
-
-
- CHAPTER X
-
- THE MOVIE MAKETH—WHAT KIND OF A MAN?
-
-
-BEFORE going on to a discussion of the utilitarian as contrasted with
-the recreational functions of the movie, it seems advisable to consider
-for a moment a type of screen presentation that is both entertaining and
-educational, fascinating the observer by its dramatic presentation of
-the adventurous spirit that has forever urged mankind to dare the perils
-of the outlands while, at the same time, it preserves for posterity
-phases of wild life that may conceivably become obsolete in the near
-future. “Nanook of the North,” depicting, as it does, the primitive but
-heroic existence of an Eskimo endeavoring to find shelter and sustenance
-for his family in the Arctic regions is an outstanding achievement in
-this bifunctional form of screen-picture. If, as Stefansson asserts, the
-far North is destined eventually to lure to its cold but stimulating
-embrace a much higher civilization than has hitherto existed near the
-Pole, Nanook and his kind are fated to succumb, despite the sterling
-qualities they have displayed in overcoming the handicaps of their cruel
-environment, to adventurous pioneers from the South, bringing with them
-a greater menace to the Eskimos than that with which old Boreas has
-vainly threatened them for ages.
-
-Belatedly, but with thrilling efficiency, the camera is giving to us and
-to our descendants pictures of savage and half-savage life against which
-the irresistible power of the regnant races of the earth has issued a
-decree of annihilation. The polar seas, the islands of the Pacific, the
-deserts, mountain-tops, jungles, are shown to us on the screen as they
-are to-day, as if this generation were frantically endeavoring to assure
-itself that this romantic planet of ours is not really doomed to become
-eventually as prosaic and uninteresting as Main Street.
-
-In illustration of the above, permit me to quote here from an article of
-mine in a recent number of _The Independent_:
-
- The call of the wild and the rattle of a Ford car are strangely
- incongruous sounds, but they have been dramatically brought
- together of late. Adventurous dare-devils in various parts of
- the world are using the camera to rescue from oblivion the
- vanishing fauna of the outlands. The defiant jungle surrenders
- unconditionally to the tin Lizzie. I recently spent an enjoyable
- and enlightening evening watching H. A. Snow hunting big game in
- Africa with his gun and his photographic apparatus and
- repeatedly looking death in the face that posterity might
- possess a picture of the animal life under the equator that is
- destined presently to become obsolete. The lion, rhinoceros,
- elephant, giraffe, zebra, hippopotamus, wild buck, ostrich,
- baboon, camel, gnu were ours for a time to study at close range,
- revealed to us in their native habitat without the necessity
- upon our part of spending months in constant peril from heat,
- snakes, carnivora, fever, and other enemies which war against
- the white man in African wilds.
-
- As I watched the screen that evening, my memory went back nearly
- half a century. It brought to my mind the picture of a boy
- curled up in a library chair and absorbed in the pages of Paul
- du Chaillu’s book “Under the Equator,” a book whose revelations
- of wild life in Africa subjected the author to a period during
- which he was suspected of being a Baron Munchausen, or, as we
- would say to-day, a Dr. Cook. There were skeptics who bluntly
- asserted that the French explorer had evolved the gorilla out of
- his own inner consciousness.
-
- Eventually, of course, du Chaillu’s veracity was established;
- but, victim as he was of the limitations of his generation, he
- could not at first furnish to the public convincing proof that
- his tales of adventure and discovery in the African jungle were
- founded upon fact. To-day the explorer, arctic or tropical,
- returns to civilization as to Missouri—prepared to show all
- scoffers that their incredulity is ridiculous. Defiantly he has
- turned a crank while sudden death from a polar bear or a jungle
- elephant is close at hand; and eventually the imminence of the
- peril, the suspense of a tragic moment, are within the power of
- the screen to transmit to wide-eyed audiences safely seated
- twenty thousand miles away from the scene of the thrilling
- episode!
-
- As the camera is more thorough and convincing in its revelations
- of the drama of the jungle than is the pen so is it more
- extravagant in its use of the material that makes the wild life
- of the outlands interesting to the untravelled public. There may
- remain untamed animals in Africa that the Snows have not
- effectively screened, but a fair acquaintance with equatorial
- fauna leads me to the conclusion that the camera can afford now
- to rest upon its laurels in so far as the creatures of the
- jungle are concerned.
-
- Omnivorous, insatiable, the screen is sending out its camera-men
- to all the corners of the known and the unknown earth, to the
- end that you and I may learn eventually every secret that our
- planet has hitherto concealed. The truth, the whole truth, and
- nothing but the truth—that’s why Man, who has become a
- peripatetic photographer, is venturing to lands afar. And the
- public is glad to confer applause, and more material rewards,
- upon those who mirror for us some dramatic phase of life upon
- earth to-day especially if, as is the case with the big game of
- Africa, it bids fair to pass presently forever out of existence.
-
-President Harding, whose present exalted position gives him unequalled
-facilities for observing the potential tendencies of the day, has become
-an enthusiastic believer in the uplifting possibilities that the screen
-has begun to manifest. Much of what we study in our youth, says the
-President, might be
-
- made dramatically interesting if we could see it. Next in value
- to studying history by the procedure of living through its
- epochs, its eras and its periods, would be to see its actors and
- evolutions presented before our eyes. If we are to understand
- the present and attempt to conjecture the future, we need to
- know a good deal about the backgrounds of the past. The Europe
- of the later middle ages, of the period just before and at the
- beginning of the Renaissance, could be wonderfully portrayed in
- a series of pictures dramatizing “The Cloister and the Hearth.”
- I do not know whether anybody reads “The Cloister and the
- Hearth” any more, but I am sure that one family with which I am
- pretty well acquainted would be glad to patronize a combination
- of picture serials and really intelligent talks with this story
- as the basis and with the purpose of giving a real conception
- and understanding of the Europe of that epoch.
-
-Mr. Harding has grasped fully the significance of the motion picture in
-connection with the past, present, and future of the race. He has
-suggested the screening of Wells’s “Outline of History” and of Van
-Loon’s “Story of Mankind,” and has called attention to the possibility
-that, under the direction of the Federal Bureau of Standards, films
-might be taken illustrating the fundamental principles of the science of
-geology. Realizing, as he does, that ignorance is the enemy democracy,
-in order to survive, must overcome, and that the surest safeguard to our
-institutions is enlightenment, President Harding has thrown himself
-wholeheartedly into that growing movement which is destined eventually,
-if Fate is kind to us, to make the motion picture worthy in its
-achievements of the splendid possibilities that are within its grasp.
-
-That potent, pushing, perverse offspring of the printing-press, the
-newspaper, has begun to realize that it can be no longer exclusively
-typographical but must become in part photographical. It is following in
-the footsteps of the screen in making use of the only universal language
-the ingenuity of Man has yet devised. A recent editorial in the New York
-_Tribune_ says:
-
- The _Tribune_ was the first newspaper to adapt for journalistic
- purposes the printing of the half-tone photograph. The
- innovation started the rising flood of news-in-pictures which is
- so distinctive a feature of the American press of 1923.... Some
- of the events of the day’s news can be visualized for the reader
- simply by the printed word. Others need the aid of a picture.
- Others still find presentation possible in a picture alone....
- The universal appeal of pictures can be taken advantage of for
- sound informative and educational purposes, instead of for
- scandal and filth. Indeed, it should be so used, as the London
- _Times_ and other conservative newspapers have realized through
- their daily pages of pictures.
-
-“The universal appeal of pictures!” Mankind from the days when our
-ancestors sketched reindeer upon the walls of their caves has felt their
-appeal, but only recently has its universality become of crucial
-significance to the race. The printing-press, as we realized
-despairingly in 1914, has failed to save civilization from its recurrent
-attempts at suicide. Men read and talked, and, then, as had their
-illiterate progenitors, grasped their weapons and went to fighting.
-Neither from books nor from debates has mankind in the mass grasped that
-enlightenment which often comes to individuals but which is not
-sufficiently wide-spread and compelling to defend the race from constant
-reversions to brutish manifestations.
-
-And now comes visualization—in movie theatres, in newspapers, in
-schools, colleges, churches—to mould, for good or evil, the plastic soul
-of Man. What will the harvest be? Who can say? Francis Bacon asserted
-that “reading maketh a full man, conference a ready man, and writing an
-exact man.” Something more, as the centuries have proved, is necessary
-to make the human race what it should be. Is it not barely possible that
-some Bacon of the future will exultingly exclaim: “The screen maketh a
-civilized man!”?
-
-
-------------------------------------------------------------------------
-
-
-
-
- CHAPTER XI
-
- THE MOVIE AND THE COMMITTEE ON PUBLIC RELATIONS
-
-
-_The Screen Wins Powerful Friends—Societies Representing Sixty Million
-Americans Endorse it—Its Power for Good Recognized by Altruists—The
-Movie’s Allies Mobilized—The New Art is Backed by Old Philanthropies._
-
-
-
-
-------------------------------------------------------------------------
-
-
-
-
- CHAPTER XI
-
- THE MOVIE AND THE COMMITTEE ON PUBLIC RELATIONS
-
-
-THE conviction expressed at the end of the preceding chapter that in the
-screen civilization has finally found a medium through which Man’s
-loftiest ideals, hopes, dreams, visions and good resolutions may find a
-way to fulfillment has been vouchsafed a new _raison d’être_ of late,
-the importance of which can not be overrated. The existing reasons for
-the belief that the movie is to be a weapon wielded in the cause of
-righteousness against the powers of darkness were greatly increased in
-number and force when representatives of sixty national civic,
-educational, social and religious organizations functioning in this
-country met, at the invitation of Will H. Hays, in June of 1922, to
-discuss with him the problems of the motion picture industry and to
-devise ways and means for bringing about a better situation therein. The
-outcome of this gathering was the formation of the Committee on Public
-Relations, for “the establishment of a channel of intercommunication
-between the agencies instrumental in forming and interpreting public
-opinion and the motion picture industry.” This committee, coöperating
-with the organization known as the Motion Picture Producers and
-Distributors of America, Inc., is wielding the influence begotten of a
-combined membership of 60,000,000 people, scattered throughout the whole
-country, in behalf of
-
- the increased use of motion pictures as a force for good
- citizenship and a factor in social benefit; for the development
- of more intelligent coöperation between the public and the
- motion picture industry; to aid the coöperative movement
- instituted between the National Education Association and the
- motion picture producers for the making of pedagogic films and
- employing them effectively in schools; to encourage the effort
- to advance the usefulness of motion pictures as an instrument of
- international amity by correctly portraying American life,
- ideals and opportunities in pictures sent abroad and by properly
- depicting foreigners and foreign scenes in pictures presented
- here; to further, in general, all constructive methods for
- bringing about a sympathetic interest in the attainment and
- maintenance of high standards of art, entertainment, education
- and morals in motion pictures.
-
-Not the least important of the appendices to be found at the end of this
-book is that which gives a list of the national organizations composing
-this Committee on Public Relations. It is in effect a record of a great
-mobilization of the uplifting agencies of the nation on the side of
-righteousness and progress in a struggle between good and evil for
-control of the newest and most powerful of the vehicles at man’s
-disposal for influencing his fellowman. As has been demonstrated in
-another chapter, the screen has become the most effective and
-wide-reaching of all the media yet devised by human ingenuity for
-influencing the heart, mind and soul of the race. Realizing this, the
-organizations referred to above (listed with approximate fullness in the
-appendix), representing more than half the entire population of the
-United States, have thrown the weight of their enormous influence upon
-the side of those builders of a better civilization who are striving to
-make the motion picture more worthy of the important place it has so
-recently assumed in the life of the world. Never before in the history
-of the race has such a unification of effort by the great altruistic
-organizations of a nation been made in times of peace, and for the
-purposes of peace, as that which was begun a year and a half ago by the
-Committee on Public Relations. What the screen could do to improve the
-social order was recognized at the very moment it was seen what the
-social order could do to improve the screen—and, lo, there came about an
-alliance that, to those who grasped its full significance, stood
-revealed as one of the greatest forward steps civilization has ever
-taken. The organized powers of uplift and enlightenment had seen that a
-new, untried, undisciplined force, pregnant of both good and evil, had
-come into the world and they had rallied to its assistance at the
-psychological moment, to the end that the future of the screen, and
-therefore of the human race itself, might present a more satisfactory
-aspect than it has hitherto exhibited.
-
-Says Mr. Jason S. Joy, Executive Secretary of the Committee on Public
-Relations:
-
- I am often asked the following three progressive
- questions—First, why are the organizations affiliated with the
- Committee on Public Relations interested in the motion picture?
- Second, why are they working with the motion picture people
- rather than against them? Third, why do they coöperate with the
- so-called “old-line” companies rather than exclusively with
- independent companies?
-
- I am able to answer these questions to my own satisfaction.
- Admitting that motion pictures exercise a powerful influence for
- good or evil, it is to the selfish interests of these
- organizations to make motion pictures an influence for good. As
- to the second query, let me say that constructive coöperation is
- capable of greater results than destructive criticism,
- particularly when it is accompanied by a willingness to
- privately but fearlessly condemn evil practices when they are
- found to exist. It seems to me wholly foolish and futile to cry
- out against any practice unless at the same time you are able to
- suggest a solution or at least an attempt at a solution of the
- problem. I am convinced that one of the most harmful habits of
- our day is the one which has been adopted by certain amateur and
- professional reformers who with half truths loudly condemn the
- motion picture industry and everybody connected with it. My
- answer to the third query is this: The Committee on Public
- Relations is working with the so-called “old-line” companies
- because these companies have demonstrated their ability to make
- the kind of pictures the public has hitherto demanded and have,
- therefore, manifested their knowledge of the technique and
- business methods of making pictures; because, also, they have
- demonstrated and expressed their desire to attain the ends for
- which the Committee is working, and because they have asked the
- Committee to coöperate with them, and are coöperating with the
- Committee. Within parenthesis, let me say, that there pass by me
- at the cross-roads where I sit no end of Sir Galahads rushing
- forth to conquer the world. These persons are usually
- well-equipped with ideals and enthusiasm and often with money,
- but because they lack the technical ability which results from
- long experience they come back with little to show for their
- efforts except a trail of broken promises, unpaid debts, and
- lost ideals. Our best and only hope for the future lies with the
- well established companies who have proved their ability in
- their profession.
-
-The human race moves forward and upward through the efforts of those who
-know how to perform the miracle of hitching their wagon to a star while,
-at the same time, they keep their feet upon the earth. Taking at random
-a few of the sixty organizations comprising the Committee on Public
-Relations we come upon such sharply contrasted bodies as the Society of
-Colonial Dames and the General Federation of Women’s Clubs; the Academy
-of Political Science and the Salvation Army; the Girls Friendly Society
-and the Associated Advertising Clubs of the World; The National Council
-of Catholic Women and the Young Men’s Hebrew Association; the American
-Federation of Labor and the Boy Scouts of America, etc. Now all these
-societies, fraternities, sororities, or whatsoever they may be, helping
-by their membership to make up the 60,000,000 Americans who have come
-officially to the support of the motion picture industry, have, each and
-every one of them, reached a position of power and success by wasting no
-time in endeavoring futilely to put salt on the tail of the millennium
-but by combining loyalty to high ideals with practical efficiency in
-dealing with this world as it manifests itself to the worker who dreams
-and the dreamer who works. In other words, our great altruistic
-organizations discovered at the outset of their respective careers that
-the ideal and the practical are necessary to each other but, to produce
-results, must plan how to make constant compromises with each other for
-the sake of actual progress.
-
-The motion picture producers have gone through, as an organization, the
-same experience that has come to the Colonial Dames, the Salvation Army,
-the Boy Scouts, or any one of the organizations holding membership on
-the Committee of Public Relations. They have learned by experiment that
-progress is made possible only through a working adjustment between
-idealism and realism. If idealism is allowed to become rainbow-chasing,
-or realism to become revolting, the balance that assures a steady
-movement in the right direction is destroyed and disaster results. Every
-earthly institution that survives has been forced to fight its way to
-permanency against the disintegrating influence of its own extremists,
-its ultra-conservatives and ultra-radicals. In the long run, it is the
-middle of the road that leads nations and institutions into safe
-environments.
-
-The great question at issue in connection with the motion picture
-industry, as it is with any given line of human endeavor, is this: Is
-its course upward or downward, will its future be free from the
-shortcomings of its past? Let me say here, very frankly, that had I not
-felt months ago that an affirmative answer to these queries was not
-merely justified but had been made imperative by facts and figures this
-book would never have been written. But as the work has progressed, and
-I have been obliged to look at the motion picture field through both a
-telescope and a microscope, I have been convinced by an overwhelming
-mass of evidence that the general trend of the newest of the arts is, in
-spite of all that I have said about its youthful indiscretions, in the
-right direction.
-
-It can never attain perfection—nothing that is man-made can hope to do
-that. But the movie, whatever may be said against it by its detractors,
-is constantly making progress toward a commanding position where, it is
-conceivable, it may eventually confer upon mankind the inestimable boon
-of which the author, as stated in the first chapter of this book, has
-had the audacity to dream. And be it said just here that if the full
-dynamics of the screen as a world-civilizer are completely developed,
-eventually both producers and public will owe a great debt of gratitude
-to the Committee on Public Relations.
-
-
-------------------------------------------------------------------------
-
-
-
-
- CHAPTER XII
-
- THE MOVIE AS A PEDAGOGUE
-
-
-_The Entertainer Becomes an Instructor—Schools and Colleges make the
-Screen a Professor—Visual Instruction more Effective than
-Text-Books—Educational Films as Teachers of History—The Screen an Ally
-to Historical Accuracy—Can it Save the Race from a Threatened
-Cataclysm?_
-
-
-
-
-------------------------------------------------------------------------
-
-
-
-
- CHAPTER XII
-
- THE MOVIE AS A PEDAGOGUE
-
-
-THE utilitarian evolution of the movie has been as remarkable as the
-recreational—though much less spectacular. The screen seems to have come
-like a poultice to heal the blows of ignorance, of worn-out methods in
-schools, hospitals and laboratories, and to act as a tonic upon all the
-movements and enterprises that make for the betterment of the race.
-Modern scientists, philanthropists, statesmen, educators, sociologists,
-uplifters of all kinds, may appropriately paraphrase Robert Burns by
-exclaiming “a screen’s amang ye takin’ notes.”
-
-Visual education—that is, intellectual stimulus through motion
-pictures—has made amazing progress in our schools and colleges during
-the past few years. It has been proved by statistics, based upon the
-results of examinations, that students instructed by screen-pictures
-obtain higher marks than those who have been seeking knowledge on a
-given subject only through text-books.
-
-Evidence upon this point has become of late cumulative and conclusive.
-Data to show that the Esperanto of the Eye is a more efficient
-instructor than either the spoken or the printed word is ours in
-abundance, but only one or two striking proofs of the proposition will
-suffice for our present purposes. Two years ago Professor Joseph J.
-Weber, of the University of Kansas, conducted a series of enlightening
-tests in Public School No. 62, New York City, with the following
-results:
-
-Four hundred and eighty-five pupils in the school were examined as to
-their knowledge of geography. It was found that their average rating as
-a class was only 31.8. Oral teaching, without the aid of correlated
-motion picture films, raised this average presently to 45.5, a gain of
-13.7. The films were then used after the oral lessons and an average of
-49.9 was obtained, a gain of 18.1. By the employment of the films before
-instead of after the oral instructions the average percentage was
-increased to 52.7, a gain of 20.9.
-
-At about the same time, Professor J. W. Sheppard, of the University of
-Oklahoma, made an experiment in visual education at a high-school in
-Madison, Wis. Abstract and concrete subjects were taught to a group of
-pupils of ordinary intelligence by means of the films only, to a second
-group by a superior instructor only, and to a third group by an average
-instructor only. In a searching examination subsequently the pupils
-taught by the films scored an average of 74.5, those taught by the
-superior instructor an average of 66.9, and those by the inferior
-instructor an average of 61.3. In this game of twenty questions the
-screen had won the pot by a safe margin.
-
-The significance of the above is revealed in its entirety when we
-realize that even the movie as a purveyor of amusement has not wholly
-neglected its obligations as a pedagogue. The millions of Americans who
-daily watch the screen in quest of recreation are, willy nilly, obliged
-to absorb something in the way of added knowledge. Geography,
-history—both ancient and contemporary,—botany, astronomy, physics,
-ethnology, archæology and other educational sources are tapped, even in
-the least pretentious movie theatres, to stir the imaginations and
-enlarge the general knowledge of their patrons. It is safe to say that
-the American people, even though our schools and colleges had not
-welcomed the film as an aid to education, would have vastly increased
-their information regarding our planet and the history and achievements
-of the human race merely through the homage that the amusement screen
-has paid, perforce, to erudition.
-
-But what the recreational screen has done casually and inadequately for
-the dissemination of general knowledge, is, of course, negligible
-compared with the influence that has been exerted by the educational
-films whose use in the class-rooms of our schools and colleges has been
-for some years past constantly on the increase. The growing importance
-of the film as an adjunct to instruction is shown by the fact that its
-progress has not been left to chance, as was the evolution of the
-recreational movie. The realm of visual education has been taken over by
-men and organizations whose qualifications for the task they have
-assumed assure to the screen in the class-room a great and splendid
-future. Concerning this matter, Will H. Hays recently said:
-
- The Society of Visual Education contains thirteen presidents of
- colleges, six of normal schools, three representatives of large
- foundations, seventy-six professors and instructors in colleges
- and universities, nine state superintendents of public
- instruction and seventy-one city superintendents of schools.
- There are other groups of educators in the motion picture
- field—notably the National Academy of Visual Instruction and the
- Visual Instruction Association of America. An incomplete list
- shows twenty-eight colleges and universities which have
- organized departments for the distribution of films. At least
- seventeen of our largest educational institutions are giving
- courses to their students on the use of the motion picture for
- visual instruction. Columbia has courses which teach photoplay
- writing and the mechanics of production. The University of
- Nebraska has erected a film studio on its campus, and the
- Universities of Yale, Chicago, Wisconsin, Indiana, Michigan,
- Oklahoma, Illinois and Utah have started the production of their
- own motion pictures.
-
-Let us confine ourselves for the moment to what the educational films
-are doing in the realm of history, leaving their achievements as
-pictorial aids to the study of astronomy, physics, ethnology,
-palæeontology, geology, and other sciences, for later consideration. If
-the Esperanto of the Eye is to be instrumental in giving to this and
-coming generations an accurate picture of our race’s past, it is
-essential that our films dealing with history should be accurate in
-detail. A falsehood exploited by the screen can do more damage than a
-misrepresentation imbedded in a text-book. It is encouraging, therefore,
-to those of us who believe that educational films are destined
-eventually to exercise an influence for good upon mankind that may save
-it from a return to barbarism to realize that the screen as an adjunct
-to the teaching of history is receiving valuable assistance from our
-most eminent professors in this field of study.
-
-There is much data at our disposal to prove that the Olympian heights of
-erudition are deeply impressed by the obligations which the enlightened
-gods owe to films fashioned to instruct lesser and more ignorant
-mortals. It will suffice for our present purpose, however, to prove the
-existence of a general and praiseworthy trend in visual instruction by
-giving, in some detail, an account of an enterprise, sponsored by the
-Department of History of Yale University, that is of importance in
-itself, but, more than that, significant in the promise it gives of a
-splendid future for the educational film.
-
-In a despatch from Chicago, Ill., under date of Tuesday, August 1, 1922,
-a correspondent of the New York _Evening Post_ says:
-
- History was rewritten here to-day, shorn of its romance and
- amplified by facts, by the Yale University Press. To do this,
- mediæval sailors, dressed in gayly colored tights and jerkins,
- with huge knives in their belts, clambered through the rigging
- of the Santa Maria off Jackson Park, and Christopher Columbus
- leaned over the rail, crucifix in hand, and gazed at the
- receding shores, while two camera men kept grinding away at
- their machines. All this was done that the popular idea of
- history might be revised and the school children of America
- might have accurate information, uncontaminated by the legends
- and myths which have grown around the discovery of America
- during the last 400 years.... The Yale University Press is
- making a series of historical pictures for school use which the
- History Department of the University asserts will be as accurate
- as research and study can make them. On board the Santa Maria
- there were mutinies and troublesome times. Martin Alonzo Pinzon,
- a Spanish gentleman who owned the Santa Maria, commanded the
- Pinta, and furnished the cash for the expedition. Much more is
- made of Pinzon in the film than of Queen Isabella, the
- Professors of History at Yale being inclined to doubt the legend
- that Her Majesty ever patronized a pawn-shop to give assistance
- to the dare-deviltry of Columbus.
-
-What visual instruction in history is to become presently is a
-fascinating subject in dwelling upon which the imaginative optimist,
-reading the signs of the times, can not but take keen delight. The past
-is to be to the student no longer a graveyard, in which he rambles
-confusedly, reading ridiculous epitaphs upon monuments whose comparative
-impressiveness is misleading, but a series of dramatic performances,
-appealing to the senses, the mind and the soul, in which the _dramatis
-personæ_ will present history as a serial-play in which the latest act
-is one in which he himself is taking a minor part.
-
-Never before, in the history of the race, has mankind taken so deep and
-wide-spread an interest in the past of mankind as it exhibits to-day.
-There appears to be a world-wide feeling that, unless the race can learn
-the lessons that the great catastrophes that have repeatedly overtaken
-civilization teach, the outlook for the future is appallingly dark. On
-New Year’s Day, 1923, a body of prominent American educators issued an
-appeal to the public in which the following striking sentences occur:
-
- The present situation in international affairs, involving as it
- does the imminent peril of war, must give concern to every
- thoughtful observer. After a devastating conflict which has cost
- millions of lives, created immeasurable hatred and piled up a
- debt of $50 for every minute of time since Christ was born, the
- nations of the earth, apparently having learned nothing and
- forgotten nothing, are once more playing the old game of
- competitive imperialism and competitive armament.
-
-The above, startling but unanswerable as it is, has a direct bearing
-upon the subject we have just had under discussion, namely, the teaching
-of history through visual instruction. The advantages of this method for
-schools and colleges, conclusively proven though it has been, will be of
-no permanent and uplifting value to coming generations unless the screen
-as a pedagogue finds a way to give to a race that is constantly
-repeating old and fatal errors a message and a warning that shall
-influence the young men and women who are to mould the world’s future to
-avoid the disastrous errors of their progenitors. From this point of
-view it becomes apparent that to those into whose hands has been placed
-the dissemination of educational films has been vouchsafed a great
-opportunity to benefit a race that is in sore need of guidance, of some
-impetus that shall make its future less deplorable than its
-blood-stained past.
-
-
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-
-
-
-
- CHAPTER XIII
-
- THE MOVIE INTERPRETING THE PAST
-
-
-_Philip Kerr vs. H. G. Wells—Is the Race Doomed to Commit Hari-Kari?—The
-Failures of Diplomacy—The Screen Revealing Man to Himself—History the
-Best Bet of a Warworn Race—Teaching the Young Idea How Not to
-Shoot—Peace Via the Film._
-
-
-
-
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-
-
-
-
- CHAPTER XIII
-
- THE MOVIE INTERPRETING THE PAST
-
-
-WHETHER the first antidote the race has discovered against polyglot
-poison can save civilization before it is blown to pieces by high
-explosive shells is a problem that assumes new significance daily, as
-diplomacy continues to commit, in its blind and fatuous egotism, its
-historic blunders. The head-lines in the newspapers furnish a sad
-commentary upon the present status of the collective wisdom of mankind.
-The average intelligence of the race as it is manifested in
-international affairs is below the standard set by a day-nursery, where
-a singed child, it is confidently assumed, will avoid the fire. The high
-cost of war in life and treasure has been demonstrated to the race in
-recent years by a world-wide conflict that threatened the very
-foundations of civilization with destruction. Did mankind learn the
-lesson taught by this titanic struggle? If it did not, if it continues
-to provide itself with new and deadlier weapons for the waging of
-unimaginably awful combats, what can be done at the last moment, as this
-may prove to be, to save civilization from ruin as it totters upon the
-very edge of a fatal precipice?
-
-The tragic importance of this query may seem, at first sight, to throw
-into comparative insignificance the topic we have under discussion,
-namely, the teaching of history in our schools and colleges through
-visual instruction. But our pointed question and our general theme are,
-as will presently appear, closely related to one another.
-
-Philip Kerr, for five years confidential adviser and secretary to Lloyd
-George, is among those who hold that we who indulge the hope that the
-screen may eventually act as a poultice to heal the blows delivered by
-diplomacy against the peace of the world are but chasing another rainbow
-that has at its end not a pot of ointment but a gigantic pile of
-dynamite. At Williamstown, Mass., last summer, Mr. Kerr said, to an
-audience of scholars and statesmen of international prominence:
-
- If we look back through history we shall see that what has
- happened in the last eight years is not a unique nor isolated
- phenomenon. For example, there was a world war for the first
- fifteen years of the last century, ending with the battle of
- Waterloo. We can trace back through the ages an ever-recurring
- procession of devastating wars engulfing the whole of the
- civilized world, followed by peaces of exhaustion, which in turn
- gave way to new eras of war. The question I have been asking
- myself for the last two or three years has been this: Have we as
- the result of the terrible experiences of the late war, and of
- the victory of the Allies, any real security against a
- repetition of a world war. To this question I have to answer,
- No.
-
-To this deplorable and hopeless conclusion Mr. Kerr comes because he
-finds that mankind does its thinking not in terms of humanity, but of
-states; that the world, in so far as international problems are
-concerned, is as parochial as it was a generation or a century ago.
-“Life,” remarked a flippant pessimist, “is just one damned thing after
-another.” To Mr. Kerr’s despondent eyes history seems to be just one
-devastating war after another, with no end to the infernal succession
-now in sight. But is it not barely possible that history, gaining from
-the screen a new method of exposition, a new way of approach to the soul
-of Man, may eventually convince the human race that there is a more
-sensible solution to international problems than through bloodshed?
-
-It is through the study of history alone that Man can, in the opinion of
-H. G. Wells, find his way toward higher planes of existence out of the
-mire in which he is now stuck. In his book “The Undying Fire,” Wells,
-speaking through the hero of his story, says, in explanation of his plan
-for the improvement of society:
-
- I want this world better taught, so that wherever the flame of
- God can be lit it may be lit. Let us suppose everyone to be
- educated. By educated, to be explicit, I mean possessing a
- knowledge and understanding of history. Salvation can be
- attained by history. Suppose that instead of a myriad of tongues
- and dialects all men could read the same books and talk together
- in the same speech—think what a difference there would be in
- such a world from the conditions prevailing to-day.... This is a
- world where folly and hate can bawl sanity out of hearing. Only
- the determination of schoolmasters and teachers offers hope for
- a change in all this.
-
-Philip Kerr and H. G. Wells examining, as they do, the same historical
-data, shocked, as they both are, by mankind’s constant repetition of
-ancient and easily avoidable errors, reach, from the same premises,
-diametrically opposite conclusions. Kerr denies that our race can obtain
-from a study of its past any hope for its future. Wells, on the other
-hand, holds that history can be made the handmaiden of progress and that
-those who teach it can become, if they are worthy of their sacred
-mission, the saviors of an imperilled race.
-
-At the present moment, of course, it is impossible to determine whether
-the pessimism of Kerr or the optimism of Wells is entitled to the
-verdict of the court. The evidence is not all in, and, from present
-appearances, the case seems destined to a long and tedious life, going
-down on appeal, as it must, from one generation to another. But would it
-not be a hopelessly mad world which, on the issue involved in this
-contention, backed Kerr against Wells? Imagine the race abandoning
-itself to despair, admitting that it can find within itself no safeguard
-against its impending doom of hari-kari, turning heart-sick and hopeless
-from futile peace-conferences and gazing in sullen silence at the
-mobilization of new armies under old catch-words in various parts of a
-blood-soaked planet! Even if Wells shall prove to be in the end a
-dreamer of dreams and chaser of rainbows, defeated in his effort to put
-salt on the tail of the millennium, is it not more reasonable to take a
-gambling chance on his possible victory as an idealist than to give
-abject surrender with Kerr to the evil influences that for countless
-ages have made of our planet a recurrent shambles?
-
-Common-sense, then, forces us to the conclusion that, in the perturbed
-world in which we at present find ourselves there is no feature of our
-complicated modern life more entitled to earnest consideration than the
-screen as historian. In schools, colleges and movie theatres, with films
-depicting significant episodes in Man’s past or illuminating events of
-to-day, a mirror is vouchsafed to this generation in which it can see
-both itself and its progenitors in a light that now for the first time
-clarifies our sight. The regeneration of the individual through
-religious influences is effected in large part by means of a
-self-revelation that begets repentance and reform. To employ a bit of
-slang to illustrate the point, all sinners come from Missouri and refuse
-to be rescued blindly. They must be shown. The wicked, war-soiled,
-wantonly selfish nations of the world have never had, so far as the
-masses of the people are concerned, the truths of history visualized to
-their startled eyes. Is it not possible that when the errors, the
-tragedies, the cumulative horrors of the past are revealed to them, when
-the majority of men and women turn to the evidence of their senses
-rather than to gossip, rumor and hearsay for historical enlightenment,
-Mankind, horrified at his scowling face and bloody hands, as he sees
-them for the first time in a mirror, will take an oath to remove the
-brand of Cain from his brow, the blush from his cheeks as the screen
-shows him what man’s inhumanity to man really means?
-
-The late Viscount Bryce, just before his regrettable death, delivered
-eight lectures in the United States on “the large subject covered by the
-term International Relations.” “It is History,” says Bryce, “which,
-recording the events and explaining the influences that have moulded the
-minds of men, shows us how the world of international politics has come
-to be what it is. History is the best—indeed the only—guide to a
-comprehension of the facts as they stand, and to a sound judgment of the
-various means that have been suggested for replacing suspicions and
-enmities by the co-operation of States in many things and by their good
-will in all.” But Bryce, than whom no publicist of our times has held
-higher place as a seer and prophet, speaks not in an optimistic vein in
-his last published utterances.
-
- The great lesson of the war, that the ambitions and hatreds
- which cause war must be removed, has not been learned, and if
- this war has failed to impress the lesson upon most of the
- peoples, what else can teach them? This is why thoughtful men
- are despondent, and why some comfort must now be sought for,
- some remedy devised at once against a recurrence of the
- calamities we have suffered.
-
-Bryce is in agreement with the leading minds of to-day striving for a
-solution of international problems. They see no way out of the
-difficulties and perils confronting the race unless some new and
-hitherto unknown method be found to prevent mankind from repeating the
-scarlet sins that have disgraced and incarnadined the past. Arbitration,
-conciliation, alliances, treaties, congresses, leagues, peace palaces
-and palaver—what have they accomplished that can be cited to confute the
-pessimism of Philip Kerr or to suggest the remedy the necessity for
-which James Bryce, with the clairvoyance of a dying man, acutely
-realized? What the race needs at this critical hour is both a message
-and a medium, a warning and a way, a revelation and a road, with a light
-from the past shining on the pathway just ahead.
-
-And Man has at his command this way, this medium, this road, upon which
-gleams a radiance that might easily save the race from destruction, if
-he had sufficient sense to learn from his past just a few elementary
-lessons in common-sense, just a few basic truths that, once grasped,
-would change history from a record of recurrent crimes to an epic tale
-of Man’s triumph over himself.
-
-History as told by the screen in the class-room—is it not possible that
-the destiny of mankind is thus to be decided? The plastic minds of the
-young intrigued by the story of Man’s rise from protoplasm to poet, from
-amœba to aeronaut, from cave-man to lord of creation may be so
-impressed, within the next few generations, by the tragic absurdity of
-civilized man’s periodical reversions to savagery that some divine day
-the enlightened youth of the world will go out on a universal strike
-against old idiocies and cruelties, and to the screen that taught
-history will be given the glory of bringing mankind at one bound within
-striking distance of the millennium.
-
-
-------------------------------------------------------------------------
-
-
-
-
- CHAPTER XIV
-
- THE MOVIE TAKES ON NEW FUNCTIONS
-
-
-_Solves Many Problems—Becomes Actor, Artist, Singer, Scientist, Teacher,
-Drummer—As a Hamlet Shows Mother Earth Two Pictures—Will the Race Go Up
-or Go Down—The Screen Possibly a Savior._
-
-
-
-
-------------------------------------------------------------------------
-
-
-
-
- CHAPTER XIV
-
- THE MOVIE TAKES ON NEW FUNCTIONS
-
-
-HAS a race harassed, well-nigh hopeless, forever committing old errors
-under new incitements, found in the screen both a pedagogue and a
-peacemaker, potent for rescue if its possibilities are grasped in time?
-The query may seem fantastic, the hope it suggests quixotic, the promise
-at which it hints premature. But the question is, perhaps, the most
-important before the world to-day and upon its answer may depend the
-future of the race.
-
-In an address before the National Civic Federation at Washington, D. C.,
-on January 17, 1923, Elihu Root said:
-
- The manifest purpose of the great body of voters in democratic
- countries to control directly the agents who are carrying on the
- foreign affairs of their countries involves a terrible danger as
- well as a great step in human progress—a great step in progress
- if the democracy is informed, a terrible danger if the democracy
- is ignorant. An ignorant democracy controlling foreign affairs
- leads directly to war and the destruction of civilization. An
- informed democracy insures peace and the progress of
- civilization.
-
-At this crisis in the career of humanity there is but one medium by
-which the democracies of the world can be given the information
-necessary, in the opinion of Mr. Root, to avert the cataclysm
-threatening humanity, and that is the motion picture screen. That this
-medium is becoming, by leaps and bounds, better equipped for its
-gigantic task of world-salvation is apparent to even the most careless
-observer. During the short time that has elapsed since the author wrote
-the first sentence of this little book, the movie has enlarged its
-scope, possibilities and actual achievements in a startling and
-bewildering way. To illustrate this point, which is of crucial
-significance in connection with the topic now under discussion, let me
-quote a few head-lines culled at random from the metropolitan press of
-recent date.
-
- “Revolutionary Talking Movies—Widespread Changes Predicted if
- New Invention is a Success.” “‘Color Film Great,’ says C. D.
- Gibson. Artist at Private Exhibition Finds Effects Wonderfully
- Reproduced.” “Ditmar’s Film Gives Life to the Prehistoric. Zoo
- Curator Presents Real Live Monsters.” “Talking Movie Hailed in
- Berlin by Scientists as Great Success.” “New Method Gives
- Perfect Color to Motion Pictures. First Film a Riot of Color but
- Not at Expense of Reality.” “Stereoscopic Film Indicating Depth
- Shown Here.” “Scientist Brings Talking Film. Prof. de Forest
- Here with Device Whereby Even Operas May Be Produced on Screen.”
- “Modern Wizards Bewilder Edison. Watches Voice Filmed.”
- “Einstein’s Relativity Theory in Pictures. Fascinating,
- Ingenious and Revolutionary.”
-
-The above list might be greatly prolonged, but it serves the purpose we
-have in hand as it stands. It means that the possibilities of the screen
-are being realized at an amazing rate of progress, that the Esperanto of
-the Eye, which found its alphabet when Edison invented the kinetoscope,
-has now become a universal method of expression fitted to reveal
-eventually all human knowledge to the race in such a manner that it can
-be sensed, if not comprehended, by even illiterates and morons. There
-are, of course, technical problems connected with color, depth and the
-synchronization of voice and movement which it may be impossible for the
-ingenuity of man to solve, but the year 1923 will appeal to the future
-historian of the movie as a period in which the screen entered a domain
-possessing hitherto undreamed of facilities for intensifying the potency
-of the playwright, actor, scientist, educator, statesman, philanthropist
-and salesman.
-
-The last-mentioned beneficiary of the screen, commonly called “drummer,”
-is worthy of a moment’s attention just here as helping to prove our
-general proposition that there is no field of human activity that has
-not been, or that will not be, influenced and perhaps greatly changed by
-the growing vogue of the movie. A recently-published editorial in the
-New York _Herald_ says:
-
- The power of the screen to divert trade from one country to
- another is a subject that has been hitherto little discussed. An
- article in _Commerce Reports_, the weekly survey of foreign
- trade issued by the United States Department of Commerce,
- however, declares that the motion pictures displayed in foreign
- countries influence the consuming public in the choice of
- markets. In fact, so great has been the influence of the motion
- picture in diverting commerce to the United States that foreign
- newspapers have already cautioned their film producers not to
- ignore the opportunities for commercial expansion that are
- inherent in the drama shown on the screen.
-
-As Terence remarked long ago, so might the movie remark to-day: “Nothing
-that is of interest to mankind is outside of my sphere of endeavor.” In
-an address delivered last year at the University of Pennsylvania, Sir
-Auckland Geddes, British Ambassador to the United States, said:
-
- It is hard to find ground upon which our civilization can
- certainly and safely stand in the future. As one looks around
- the world to-day and sees in country after country the power,
- the direction of force, passing from the hands of the people who
- have long held that power, sees wealth being destroyed, sees all
- the surplus margin of wealth disappear, one realizes—not
- immediately but looking forward into the future—that we have
- cause to take steps to spread the appreciation of research, so
- that no shift of political power can possibly take place that
- will not keep it in the hands of those who understand the
- importance of research.
-
-Research! From generation to generation, mankind has been engaged in
-making investigations and discoveries that have constantly enriched and
-enlarged the treasure-house of human knowledge. But research, by which,
-as the British Ambassador asserts, civilization may save itself from
-destruction, has been hitherto an affair of specialists, not of the
-multitude, an activity carried on in laboratories or in desert solitudes
-or on lonely mountain-tops, and its results have been made manifest only
-to the erudite few. But, lo, through the screen the movie theatre
-becomes at one moment a laboratory, at another a desert solitude, at
-another a lonely mountain-top. Audiences of millions become
-experimenters in all realms of research, temporary astronomers,
-physicists, chemists, travellers, hunters, entomologists,
-ornithologists, archæologists—what you will. Erudition is fed to the
-masses in small quantities, and the more they eat of it the more they
-crave. “Know thyself!” cried the old Greek Philosopher to the individual
-man. “Know thyself!” exclaims the screen to the race at large, and
-proceeds to show to mankind the way to that universal self-knowledge
-that, if it comes to man in time, may protect his future from the
-blunders, crimes and tragedies that have disgraced his past.
-
-The screen may well be represented to our mind’s eye as a modern Hamlet
-who says to a blood-stained Mother Earth:
-
- Look here upon this picture—and upon this! I show you to
- yourself as you have been—and to yourself as you may be. Look
- here at the horrors and devastation, the cruelties and crimes of
- yesterday and to-day. Then turn your eyes upon the world of
- to-morrow as I shall reveal it to you in its splendid
- possibilities—a new world, peaceful, industrious, contented,
- going forward from one great triumph in progressive civilization
- to another, differing from the earth that was and is as light
- from darkness, as day from night! I show you the way, I reveal
- to you the decision that you must make. If yours be the baser
- choice, if you continue to repeat, generation after generation,
- the old blunders, the old crimes, I shall not be to blame. I,
- the screen, show you two roads, the one leading upward, the
- other downward. You may, by seeing your racial soul in the
- mirror I hold up to you, go to Heaven or to Hades. Your
- journey’s end depends not upon me but upon you.
-
-What does Man crave—what has he always craved? Freedom. Freedom from
-what? From avoidable ills—preventable diseases, unnecessary poverty,
-unjustifiable wars, preventable accidents, every ill, in short, that not
-only darkens his life but offends his intelligence.
-
- The history of mankind [says Louis Berman, M.D.] is a long
- research into the nature of the machinery of freedom. All
- recorded history, indeed, is but the documentation of that
- research. Viewed thus, customs, laws, institutions, sciences,
- arts, codes of morality and honor, systems of life, become
- inventions, come upon, tried out, standardized, established
- until scrapped in everlasting search for more and more perfect
- means of freeing body and soul from their congenital thralldom
- to a host of innumerable masters. Indeed, the history of all
- life, vegetable and animal, of bacillus, elephant, orchid,
- gorilla, as well as of man is the history of a searching for
- freedom.
-
-At last, through his own astounding but too-often misdirected ingenuity,
-Man has found that which alone could remove from his limbs the shackles
-that have held him captive throughout the centuries. He has discovered a
-universal language that may conceivably bring about the brotherhood of
-the race and the reduction to a minimum of the ills that flesh is heir
-to. But with the coming of the Esperanto of the Eye the salvation of the
-race is not assured. While the screen may minimize eventually the evils
-that spring from a world-wide confusion of tongues, it can permanently
-eradicate those evils only by the dissemination of a message that shall
-exert an uplifting influence upon the perturbed soul of humanity.
-
-
-------------------------------------------------------------------------
-
-
-
-
- CHAPTER XV
-
- THE MOVIE AS A WORLD POWER
-
-
-_Its Enormous Audiences—It Speaks to all Men—What Message Does it
-Carry?—The Race at the Parting of the Ways—Have International Marplots
-Won Control of the Screen?—The Fate of Civilization in the Balance._
-
-
-
-
-------------------------------------------------------------------------
-
-
-
-
- CHAPTER XV
-
- THE MOVIE AS A WORLD POWER
-
-
-IN a very important particular the title first chosen for this little
-book was a misnomer, a fact that grows more apparent to the author as he
-approaches the end of the task he has essayed. “A Biography of the
-Movie,” the name I had selected for my projected volume, implies, at
-this period of the evolution of the picture screen, either too much or
-too little—too much if it suggests a comprehensive history of a life
-that has but recently begun, too little if it fails to show that the
-facts and figures available regarding the development of the motion
-picture demonstrate the dynamics of the screen as a medium for racial
-intercommunication. There came, of course, to the writer the temptation
-to dwell in detail upon the romantic story of the rise of the movie from
-insignificance to world-dominion, from poverty to affluence, from a
-plaything to a power, to mention names made famous by the screen, to
-maintain, in short, the same attitude of mind toward the cinema and all
-its works that impelled Merton of the Movies to idealize the new art and
-industry whether he looked at them through a telescope or a microscope.
-That a work based upon the more personal aspects of the movie’s
-evolution can be both readable and timely has been proved of late by the
-success achieved in book form by the personal reminiscences of one of
-the leading producers in the motion picture realm. But had I succumbed
-to the inclination to give what may be called the lure that lies in
-gossip to this little volume, I should have taken merely the path of
-least resistance and have left wholly undone the real task I have
-essayed, namely, that of getting an idea, a prophecy, a promise, a
-possibility—whatsoever you may be pleased to call it—into the minds of
-my readers, to the end that the project referred to in the first chapter
-of this book may receive eventually the consideration to which I, with
-all due modesty, believe it is entitled.
-
-In other words, I have been endeavoring to explain briefly how the toy
-kinetoscope of a quarter of a century ago by becoming a universal medium
-of expression has made what men and nations say to each other in this
-new world-language of crucial significance to the future of
-civilization.
-
-Now just here we come face to face with the most significant, the most
-tragically important, feature of the tremendous subject with which we
-are dealing. Is Man, triumphant at last over the evils that befell him
-at the Tower of Babel, possessing for the first time in his racial
-career a universal language, actually in possession of soul-stirring
-truths that, reaching the race at large, shall overcome the powers of
-darkness menacing our modern civilization? Let me repeat the concluding
-sentence of the preceding chapter: “While the screen may minimize
-eventually the evils springing from a world-wide confusion of tongues,
-it can permanently eradicate those evils only by the dissemination of a
-message that shall exert an uplifting influence upon the perturbed soul
-of humanity.”
-
-Shall Christ or Cæsar, idealism or materialism, altruism or animosities,
-progress or reaction dominate the screen? The importance of the answer
-that the future makes to this query can not be conceivably
-over-estimated. To repeat an assertion I made in a preceding chapter,
-Dr. Jekyll and Mr. Hyde are struggling for domination over the soul of
-the screen and the issue of the conflict is still in abeyance.
-
-A timely truth finding lodgment in the perturbed souls of men might
-conceivably save the race from destruction. By means of a modern
-invention an idea, opportunely dropped from the clouds by heroic airmen
-behind the German lines, destroyed the morale of the cohorts of reaction
-and brought victory to the Allied arms. Two things were here essential
-to success—the message itself and the medium for its dissemination. Of
-the two, the message is, of course, infinitely the more important. But
-Wilson’s words, at that special crisis, would have been futile had they
-not been given wings by Wright.
-
-Civilization stands in sore need of a message of a unifying and
-peace-begetting nature. The screen offers it a medium whereby such a
-message could be carried to the ends of the earth, to be known of all
-mankind through the Esperanto of the Eye. But whence shall this message
-come? By what authority, by what sanction, shall it force itself upon
-the minds and hearts and souls of all men? If the screen falls
-eventually wholly into the control of demagogues, a medium for
-enlightenment that might save the race from the threatening evils of the
-future will not merely fail to fulfill its highest mission but will
-become the most powerful weapon of those who would undermine and
-presently destroy existing civilization.
-
-As an uplifting, educational, civilizing force, the movie appears to be
-approaching the parting of the ways. As has been shown in preceding
-chapters, it has vastly enlarged its scope and possibilities as an
-influence, direct or indirect, upon the daily lives of millions of human
-beings. It has of late solved the major mechanical problems that
-confronted it. At its present rate of progress, the cinema will soon
-become more powerful as an influence upon the minds of the masses than
-are the newspaper, the novel and the play taken together.
-
-For the sun never sets upon the screen! Day and night, in all parts of
-the civilized, and an increasing portion of the uncivilized, globe the
-motion picture is making its imprint upon the minds and souls of
-countless millions of men, women and children. It has taken possession
-of a polyglot world and is speaking daily to the human race in a tongue
-that is understood as readily on the Congo as at Cambridge. But what is
-it saying? “Ah, there’s the rub!” Is the screen merely a mirror in which
-Man looks upon his own face and turns away heedless of what his
-countenance might have taught him? Has the race finally found a way to
-that self-knowledge which might mean its eventual salvation only to
-misuse, as its wont has been, its newest medium for advancement? Can
-nothing be learned from the screen by the restless, harassed,
-apprehensive millions of the earth that shall make this first universal
-method of communication worthy of the possibilities for world-wide
-uplift that it possesses?
-
-The answer to these queries depends largely upon your personal point of
-view, upon the philosophy of life which dominates your mental processes.
-If you are influenced by that widely-accepted generalization to the
-effect that “human nature never changes” you will not be inclined to
-take seriously our contention that by forcing Man to observe and study,
-by means of the screen, the blunders, idiocies, crimes and tragedies of
-his past he may be forced eventually to repent and reform, to make of
-his future something less reprehensible than his past has been. But
-human nature is not fixed—it is fluid. It has changed, and it is always
-in the process of changing. In fact, the time may not be far distant
-when not only the individual but the race at large, hitherto at the
-mercy of endocrinal glands, will find in the laboratory methods whereby
-thyroids and pituitaries and adrenals and the other chemical arbiters of
-the fate of men and nations may be so dominated by science that human
-nature will not merely change with heartbreaking slowness for the better
-but will spring at a bound into its supermanhood.
-
-The above fantastic possibility is not, at this stage of the new
-biology, to be taken very seriously, but the suggestion thrown out
-serves, at least, to call attention to the fact that never before in the
-history of the race has Man been more concerned in his destiny than he
-is to-day, more inclined to turn away from old methods of solving the
-riddle of his being, methods that have long played him false, and to
-turn hopefully to new teachers, new sciences, new hopes, new horizons.
-And, lo, at this great moment, when, as never before, Man craves all
-knowledge that he may know himself, chance—if such there be—has
-vouchsafed to him the one thing needful for a racial self-revelation,
-namely, a universal language.
-
-As I wrote the above, this morning’s newspapers were making the
-following announcement to their readers:
-
- Plans for carrying on the work toward international peace by the
- Carnegie Endowment in Europe, Inc., became known yesterday when
- Justice Guy of the New York Supreme Court approved an
- application for the incorporation of that organization. Among
- the objects to be attained by the corporation are: To advance
- the cause of peace among nations, to hasten the abolition of
- international war, and to encourage and promote peaceful
- settlement of international differences. In particular to
- promote a thorough and scientific investigation and study of the
- causes of war and of the practical methods to prevent and avoid
- it. To diffuse information and to educate public opinion
- regarding the causes, nature and effect of war, and means for
- its prevention and avoidance. To cultivate friendly feelings
- between the inhabitants of the different countries and to
- increase the knowledge and understanding of each other by the
- several nations, etc.
-
-Praiseworthily lofty and noble as the projects outlined above may be, it
-is no disparagement of their promoters to assert that there is nothing
-startlingly new in the design they have at heart. In all generations
-there have been altruists who envisaged a world freed from war, but
-always has it happened that they have been aroused from dreams by the
-thunder of the guns. From one point of view at least, the saddest of
-countless sad sights in Europe after August 2, 1914, was the Peace
-Palace at the Hague.
-
-But if there is nothing especially novel in what we may call the
-Carnegie creed as above worded, there is this to be said for the peace
-promoters of to-day that they have one great advantage over all their
-predecessors, even over those of ten years ago. A new medium for
-preventing Man from repeating his former errors and crimes is, by leaps
-and bounds, reaching a marvellous state of development. There is every
-reason to believe that the message above referred to, which a
-blood-stained race sorely needs, is that which the Carnegie Foundation
-is desirous of bringing to the minds and souls of men. But have the
-powers of evil and unrest, the promoters of international jealousies and
-hatreds, selfish demagogues craving always more power that they may make
-the worse appear the better reason, out-generaled the forces of
-righteousness and placed the screen in bondage to their pernicious
-designs? If they have, and the Esperanto of the Eye is to speak for Mr.
-Hyde instead of Dr. Jekyll, then has another great calamity befallen a
-race that had no need of more.
-
-
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-
-
-
-
- CHAPTER XVI
-
- THE MOVIE AND THE CENSOR
-
-
-_The Movie Ran Wild for Years—Not Threatened with Censorship Until too
-Old to Need it—What Christ Thought of Pharisees—History and Common-Sense
-Against Censorship—Rev. Newell Dwight Hillis Denounces it—Tories vs.
-Freemen, Yesterday and To-Day—American Constitution Doomed if Censorship
-Prevails._
-
-
-
-
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-
-
-
-
- CHAPTER XVI
-
- THE MOVIE AND THE CENSOR
-
-
-WE Americans are forever boasting of our sense of humor, but we have a
-deplorable way of exhibiting a complete lack thereof at certain crises
-when its saving grace alone could rescue us from ludicrous
-inconsistency. When in the early life of the movie it most needed
-supervision and restraint it was allowed to run wild at its own free
-will, and at once became a naughty, mischievous boy, covered with mud.
-As it grew in years and achievement, developing gradually new and higher
-ideals, its need for parental discipline automatically decreased, and it
-exhibited internally those guiding, corrective powers that have made it
-constantly more worthy of the sympathy and support of the best element
-in our civilization. And then came to pass a manifestation of belated
-Pharisaism upon the part of certain narrow-minded influences in our
-community that would have been laughable had it not been fraught with
-serious consequences to a novel art-form struggling to find its
-appointed place in the life of the world. Where was America’s boasted
-sense of humor when the demand for movie censorship waxed loud—for
-minorities always make a great noise—long after any reasonable excuse
-for such a censorship, if such excuse there could be, had forever passed
-away? What would be said of a father who had allowed his son to indulge
-in every kind of youthful indiscretion until the latter had almost
-reached his majority and then, when the boy had shown signs of
-repentance, reform, regeneration, confined him forcibly to his room and
-fed him physically upon bread and water and mentally upon the old Blue
-Laws of Connecticut? Neither the heart nor the brain of such a father
-would appear to us as sound.
-
-In the eleventh chapter of the Gospel according to St. Luke, Christ is
-quoted in ringing, uncompromising denunciation of that reactionary,
-tyrannical exercise of usurped authority which, through varied methods
-and media, has checked the progress of the human spirit toward
-enlightened freedom throughout all the centuries:
-
- Woe unto you, scribes and Pharisees, hypocrites! for ye are as
- graves which appear not, and the men that walk over them are not
- aware of them.
-
-And again he cries:
-
- Woe unto you also, ye lawyers! for ye lade men with burdens
- grievous to be borne, and ye yourselves touch not the burdens
- with one of your fingers.... Woe unto you, lawyers! for ye have
- taken away the key of knowledge: ye entered not in yourselves,
- and them that were entering in ye hindered.
-
-“Ye have taken away the key of knowledge!” The crime of crimes, the
-unforgiveable sin! In this indictment that He brings against
-professional hair-splitters and obstructionists, selfishly standing in
-the way of human progress, the Christ gives divine sanction to Man’s
-efforts to satisfy the irresistible craving in his soul for light, ever
-more light, in the darkness through which he gropes. The fruit of the
-Tree of Knowledge is not, as in the old Eden legend, accursed, but is
-proclaimed by the Savior as food essential to that spiritual growth
-without which there could be no hope for our race.
-
-The late Andrew D. White, in his great book dealing with the obstacles
-against which Science has had to struggle in its effort to enlarge the
-diameter of Man’s knowledge, paints a vivid picture of the tragic
-effects wrought by various forms of censorship upon the pathetic,
-heroic, Christ-sanctioned efforts of the human race to employ freely the
-key of knowledge to the end that we may always use “our dead selves as
-stepping-stones to higher things.” Prison, the stake, massacre, war—what
-weapon has not been used by the foes of enlightenment that they might
-check mankind in its rise toward heights upon which the ancient,
-unhallowed prerogatives of a few reactionaries could not survive? And
-always, in some form or other, censorship has been the most serviceable
-weapon, both in times of war and times of peace, by which relentless
-unprogressives could break the spirit of those who strove to loosen the
-shackles of ignorance from the human spirit. The marvel is not that Man
-knows so much to-day as the fact that he has won what he knows against
-almost insuperable odds.
-
-There came to New York from somewhere in the West a year or so ago a
-loquacious fanatic who loudly asserted that the earth is flat. The
-metropolis refused to take this peripatetic crank seriously, gave him a
-passing glance and laugh, and went on its busy way, momentarily
-astonished, perhaps, at the amazing stubbornness displayed by outworn
-errors in refusing to remain dead and buried. It is seldom, of course,
-that the call of the past, the urge to ignorance and reaction, is so
-blatantly and audaciously sounded, but Dowie of Zion City differed only
-in degree and not in kind from those frequently well-intentioned but
-always misguided busybodies who believe that the screen can be kept
-decent not by public opinion and commercial common-sense, but only by
-groups of three, or five, or seven individuals wielding the arbitrary
-power of censorship.
-
-The advocacy of official censorship of the movies is based upon a
-fallacy. Where the misguided men and women urging censorship make their
-chief error is in their attitude toward the rank and file of motion
-picture patrons. They base their demand for censorship upon the sweeping
-generalization that the majority of the millions of Americans who daily
-attend the movies crave salacious pictures and must be forcibly
-prevented from getting what they crave. This shows not merely ignorance
-of the psychology of the American people, but is an exhibition of
-indifference to the teachings of our national history that would be
-ridiculous if it were not so pernicious in its practical results.
-Furthermore, it is in essence the astounding proposition that there are
-millions of our countrymen who flock daily to the support of an
-institution that is openly undermining our most cherished ideals,
-brazenly attacking the home and poisoning the minds of our youth by the
-inculcation of ideas subversive of our existing civilization. Can not
-the fanatics who are demanding censorship realize that if the motion
-picture producers did not understand the American people, and our
-inherent and inherited inclination for cleanliness and decency, better
-than do the censor advocates the movie industry would have gone to
-financial smash long ago? Furthermore, if the American public is not to
-be trusted to choose its own amusements, and to automatically censor
-them at the box-office or the park gate, is it competent to make its own
-laws, elect its own executives, in short, to carry the American
-experiment in government by the people to the splendid success that
-awaits it? This query is searching and fundamental. Advocacy of
-censorship in any form for the people of this country is a manifestation
-of un-Americanism that is as surely foredoomed to failure as was George
-III’s attempt to enforce a tax upon our ancestor’s tea. In truth,
-censorship, both fundamentally and historically, springs from power
-usurped and not from an altruistic regard for the moral welfare of a
-community. Its beneficiaries centuries ago learned how to camouflage
-their love of tyranny behind an assumed regard for the welfare of the
-public. But the people of the United States, as becomes daily more
-apparent, are too well informed, too sensitive to the unceasing efforts
-of old tyrannies to gain new victories, too jealous of the heritage of
-freedom that was won for them on hard-fought battlefields, to surrender
-their priceless liberty of thought and speech and educational and
-recreational choice to an outworn and discredited form of supervision.
-
-The significance of a recent election held in one of our historic
-cradles of liberty, the State that can boast of Concord, Lexington and
-Bunker Hill, in connection with the subject under discussion can hardly
-be over-estimated. In 1921 the legislature of Massachusetts was induced
-to pass a censorship law. By petition it became a matter for referendum,
-and on November 7, 1922, the electorate of the Bay State voted upon the
-question whether or not they desired a censorship of the motion picture.
-The people defeated the measure by a vote of 553,173 to 208,252, a
-majority of 344,921 against censorship. Again had Massachusetts given an
-outward and visible sign of her inward and spiritual detestation of
-Toryism not essentially different in kind from that which she displayed
-when “a snuffy old drone from a German hive” was endeavoring, by force
-of arms, to hold her in leading-strings. What intrigues, if it does not
-startle and perplex, a thoughtful historian in connection with the above
-is that to-day in this country there is a clash, affecting the lives of
-every one of us, between the ideals which a century and a half ago
-placed George of England and George of Virginia in opposite and warring
-camps upon certain basic propositions connected with the subject of
-human liberty. But it is inconceivable, of course, that the spirit of
-George the Thirdism can have anything but a temporary influence in the
-United States in the twentieth century, despite the noise now made by
-short-sighted, misguided or actually unprincipled champions of movie
-censorship—a censorship that, were there nothing else to urge against
-it, is an unnecessary and expensive luxury in light of the fact that the
-States and cities of our nation are adequately provided with laws and
-ordinances protecting the amusement-seeking public from indecent and
-immoral exhibitions.
-
-The Rev. Dr. Newell Dwight Hillis, of Plymouth Church, Brooklyn, N.Y.,
-one of the ablest, most eloquent, scholarly and influential divines in
-this country, referring in a recent sermon to matters touched upon in
-this chapter, said:
-
- The descendants of the Puritans and the Dutchmen, whose fathers
- rebelled against the censors of the James I era, dictating to
- them what creed and government they must accept, find it hard,
- after three hundred years of freedom of press and speech, to go
- back to the very thing from which their ancestors fled. Long ago
- the historians said that the American Republic was the vision of
- John Milton in his plea for the liberty of the printing-press,
- set up in code and constitution. The genius of our Republic is
- personal responsibility, individual excellence. A father and
- mother must rise up early and sit up late to teach their boy and
- girl to think for themselves, using their intellect; to weigh
- for themselves, using their judgment; to decide for themselves,
- using their own conscience and will.
-
-“Hell is paved with good intentions.” The tragedy that we call human
-history is made more understandable by these depressing, revelatory
-words. The fussy, the futile, those whose hearts are kindly but whose
-brains are weak, whose motives are praiseworthy but whose methods are
-inept and inadequate, have, from the beginning of time, made life harder
-than it need be for their fellow-men. When these well-intentioned but
-badly-balanced busybodies combine with stronger characters whose motives
-are reprehensibly selfish to mould men in the mass to their own narrow
-pattern, denying to the individual that freedom of choice regarding his
-own affairs that is one of the essential bulwarks of Anglo-Saxon
-civilization, an internal menace has come to American institutions more
-threatening than any external peril now within our purview.
-
-But censorship of the movies will be, in all probability, only a passing
-and more or less localized phase of our national tendency to indulge in
-mischievous experimental legislation. If not, however, if censorship
-should ever become both national and permanent, then would be sounded
-the doom of those emancipatory institutions which have made of our
-American experiment in self-government the one great hope, the one
-burning beacon-light, for an over-governed, over-burdened, over-censored
-world.
-
-
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-
-
-
-
- CHAPTER XVII
-
- THE MOVIE AS A WORLD LANGUAGE
-
-
-_The Esperanto of the Tongue—Its Rapidly Increasing Vogue—All Countries
-Taking It Up—Its Inferiority to the Esperanto of the Eye—Together They
-May Save the World—“The Covered Wagon”—Its Success as a Picture—Rheims
-Cathedral and a Prairie Schooner Symbols of Man’s Balanced Fate—Will the
-Race Choose to Construct or to Destroy?_
-
-
-
-
-------------------------------------------------------------------------
-
-
-
-
- CHAPTER XVII
-
- THE MOVIE AS A WORLD LANGUAGE
-
-
-IT would be inexpedient, I believe, for me to bring this inadequate,
-but, I hope, more or less illuminating, investigation of the origin,
-present status and future possibilities of the screen to an end without
-going more into detail regarding what I have called the Esperanto of the
-Eye. That many of the ills to which flesh is heir, especially those
-springing from misunderstandings between races and nations, might be
-avoided, in great part, at least, by means of a universal language is
-far from being a recent idea. Like most seemingly modern
-generalizations, such as the theory of evolution, the law of the
-conservation of energy, and other apparently recent forward steps, the
-possibility of a tongue that should be understood of all men had come
-within the purview of the Greek and Roman writers of the classic period.
-But the intervention of the so-called Dark Ages, delaying Man’s upward
-progress by a thousand years, extinguished many a light which “the glory
-that was Greece” had given to the world, and it was not until
-comparatively recent times that any effort of a practical and promising
-nature had been made to provide the race with a poultice for healing the
-blows inflicted upon it at the Tower of Babel.
-
-To-day, however, the universal language known as Esperanto, a survival
-of the fittest from several tongues designed in recent years for general
-use, is making real progress in various parts of the world. The report
-of the General Secretariat of the League of Nations for 1922 says:
-“Language is a great force, and the League of Nations has every reason
-to watch with particular interest the progress of the Esperanto
-movement, which should become more wide-spread and may one day lead to
-great results from the point of view of the moral unity of the world.”
-
-The astonishing progress of Esperanto in its conquest of a polyglot
-globe is dealt with by John K. Mumford in a recent most readable article
-in the New York _Herald_, in which he says:
-
- Since 1920 on an average a new book in Esperanto has appeared
- every other day. Text-books and dictionaries exist in French,
- English, Arabic, Armenian, Czech, Bulgarian, Danish, Esthonian,
- Finnish, German, Greek, Welsh, Hebrew, Spanish, Dutch,
- Hungarian, Icelandic, Italian, Japanese, Georgian, Catalonian,
- Chinese, Croat, Latin, Latvian, Lithuanian, Polish, Portuguese,
- Rumanian, Russian, Ruthenian, Ukrainian, Serbian, Slovakian,
- Slovenian, Turkish and Visayan (Philippine Islands). Many
- millions of these books have been distributed.
-
-Whatever may be one’s attitude toward the League of Nations, the
-advocacy of “the moral unity of the world” by that organization must
-meet with approval by the vast majority of right-thinking men. Through
-moral unification only can the human race reach that plane of
-civilization upon which freedom from the major ills which now afflict it
-can be attained. And that the Esperanto of the Tongue, a universal
-language that is rapidly enlarging the scope of its influence, can
-perform a mighty service in the cause of peace and progress can not be
-doubted. But compared to the Esperanto of the Eye, the universal
-language sprung from the screen, its conquest of the earth is painfully
-slow, and its final complete triumph would still leave the
-world-language of the eye more potent in many ways than the
-world-language of the tongue.
-
-To illustrate the above, let me quote again from Mr. Mumford, who, in
-discussing the benefits bestowed by Esperanto upon commerce, says: “In
-Esperanto a business concern can get out a circular setting forth the
-merits of a washing machine or a face lotion so that even an Eskimo
-woman can read it, provided she has taken six months lessons in the
-universal language.” But in the twinkling of an eye this Eskimo woman
-could learn from the screen what it might take her half a year to glean
-from the advertising circular. Furthermore, for many years to come, the
-Eskimos, not to speak of the more highly civilized races, are more
-likely to be in constant touch with the Esperanto of the Screen than
-with the Esperanto of the Printing-Press.
-
-Of course, what men or nations say to each other is essentially more
-important than the vehicle which they use for saying it. Neither the
-Esperanto of the Tongue nor of the Eye can be of great service to the
-cause of civilization unless they disseminate enlightenment rather than
-confusion, good rather than evil, love rather than hatred, unless they
-tighten rather than loosen the bonds that hold the nations together in
-times of peace.
-
-But what Man may do ultimately with his new media for world-wide
-intercommunication can be, at this juncture, only a matter for vague,
-though, perhaps, hopeful, conjecture. There is one fact, however, that
-stands out in startling significance as we contemplate the progress
-which mankind is making toward the final removal of all barriers toward
-racial self-knowledge—namely, that humanity seems, for the first time in
-its career, to feel that the Sphinx whose other name is History is
-presently to reveal the secret which, throughout all the ages, it has
-managed to conceal. The disappearance of the last frontier, the solving
-of Earth’s ancient mysteries, the coming of the wireless and the
-Esperanto of the Tongue and of the Eye seem to presage some new
-revelation to the soul of Man that shall remove forever from the
-entrance to the Garden of Eden that angel with the flaming sword.
-
-Strange, is it not, that close study of the movie and all its works,
-both good and bad, should intensify the optimism of one who only a few
-short years ago had abandoned all hope that civilization could ever
-again be given the opportunity to regain its higher self and fulfill the
-promise it had once vouchsafed to the race? One foggy morning in the
-Autumn of 1917 I found myself, in company with a fellow
-newspaper-correspondent, representing an English daily, on the French
-front, in the shell-torn square in front of the grand old cathedral at
-Rheims. That very morning high explosives from the German lines had done
-further damage to this ancient glory of Gothic architecture, and torn
-and shattered, defaced and despoiled, it limped toward Heaven, sadly
-crippled but forever sublime. As I stood gazing, awe-stricken and
-depressed at the desecrated façade, the outward and visible sign of
-Man’s inhumanity to God, my English companion approached me, stuck his
-monocle into his eye, gazed at the ruin before us, and drawled, “My
-word, but it has been knocked about a bit, hasn’t it?”
-
-Yes—and so has our modern civilization been knocked about a bit, to
-state the case with typically British reserve. As with Rheims cathedral,
-so with the social structure Man has patiently and painfully erected
-through recent centuries; it must be repaired, strengthened, and, above
-all, defended from the iconoclasm that may menace it in the future. And
-for this renaissance of civilization, and its protection from the
-internal and external foes by which it was recently so nearly destroyed
-and by which it is still threatened, the cinematograph can, if God is
-willing and Man is wise, be of greater service than the majority of
-people yet fully realize.
-
-Not a day has gone by recently when I have not come upon some new proof
-that the pessimism which overwhelmed me as I gazed in 1917 at the
-outraged façade of Rheims is not unreasonably to be replaced by an
-optimism begotten of the movie. I saw Man in those dark days on the
-French front in his iconoclastic mood, wantonly destroying the proudest
-relics of the creative genius of his forebears. To-day I find the screen
-achieving wonders in conserving, for the sake of posterity, the memory
-of epic, epoch-making deeds of derring-do that not only glorify our past
-but inspire us with hope and courage and ambition for the future.
-
-In illustration of this, let me say something of a recent motion picture
-destined to win new friends for an art-form which has only of late been
-recognized by the more conservative of our intelligenzia as worthy of
-their interest and regard. The screening of Emerson Hough’s historical
-romance “The Covered Wagon,” which deals with the heroic achievements of
-the pioneers who blazed a trail, in their quest of California gold,
-across the prairies and the Rockies, thus conferring a priceless boon
-upon a nation in the making, is one of the most important milestones in
-the progress of the movie upward toward its highest plane of endeavor.
-Says Jesse L. Lasky, of the Famous Players-Lasky Corporation, speaking
-of his organization’s splendid contribution not merely to movie fans but
-to those who believe that by the visual study of his past Man may find
-both warnings and inspirations for his future:
-
- We did our utmost to make this the picture of a decade—a living,
- moving, historical spectacle which would be of great worth to
- the world. For the reason that we feel that our efforts have
- been successful we are therefore going to offer prints to the
- Smithsonian Institution for preservation in the archives of that
- institution. Probably never again will a real buffalo hunt be
- staged, and it is doubtful if any producers will again undertake
- the immense task involved in “The Covered Wagon.”
-
-Before the actual screening of the story was begun, scouting in search
-of an appropriate site for the project was carried on in the states of
-California, Utah, Nevada, Oregon, Idaho, Wyoming, Montana, New Mexico
-and Arizona. A location was finally chosen in Utah, ninety miles from
-the nearest town and railroad station. As the instant popular success,
-combined with the historical importance of “The Covered Wagon,” have a
-direct bearing upon the prophecy and suggestion which I made in the
-opening chapter of this book, I shall quote at some length from Mr.
-James Cruze, to whose energy, enthusiasm and skill as a director the
-triumphant screening of Mr. Hough’s stimulating novel is largely due.
-Says Mr. Cruze:
-
- Did you ever sit on the edge of a volcano expecting an eruption
- any instant? That was my position. Our camp was not patterned
- after Fifth Avenue, and I never knew when something might not
- break loose. One of the difficult problems was the rehearsing of
- the Indians for the attack on the wagon train. This had to be
- well timed, so that nobody would be hurt. But the Indians got so
- excited, whether or not the cameras were grinding, that we could
- hardly restrain them.
-
- The breaking of the steers to yoke was another exciting job.
- Quite a number of the cowboys with us would not tackle that
- work, so we had to get special men. They finally accomplished
- this by yoking the steers together and leaving them for
- twenty-four hours, and then they were usually willing to stand.
-
- Then that buffalo hunt on Antelope Island, in Great Salt Lake! I
- shall never forget that. It was thrilling, too; at least Karl
- Brown, the camera man, thought so. He wanted a close-up of a
- charging bull buffalo. He had photographed such gems as a
- hippopotamus, a rhinoceros and several other animals, even an
- elephant; but he found that a bull buffalo bears a distinct
- aversion to the camera, or something of the sort.
-
- We had a stockade built to protect the camera men, but Brown had
- to get outside for this particular shot. He got it, but only a
- narrow shave prevented the buffalo from getting him. One of the
- cowboys fired in time and we had buffalo steak that night. Some
- people told me that Brown felt a little delicacy in the matter
- and would not eat any.
-
- We forded the Kaw River with our wagon train and our horses and
- cattle. We—yes, we got them across. It was a frightful scramble,
- and all I know is that we reached the other side. In the end I
- was thankful, as any one can imagine, when the picture was
- finished. They tell me it’s good. It ought to be.
-
-What can not Man learn eventually through the Esperanto of the Eye?
-History is the tale of his conflict between two elements in his nature,
-the constructive and the destructive. The picture whose evolution is
-presented in detail above preserves for posterity a thrilling record of
-our forebears in their Herculean task of winning a continent from
-savagery for civilization. It is a representation of Man under the
-influence of his eternal constructive impetus. Were I drawing an
-illustration for this chapter, I should depict Rheims cathedral
-shattered by high explosives beside a prairie schooner drawn by oxen and
-ask my readers to judge between them, to say which sketch gave us the
-higher opinion of humanity. Is our race to permit eventually its
-constructive or its destructive inclinations to dominate its fate? This
-is the crucial question agitating mankind to-day, and upon the answer
-given to it the future of all things worth while in the world depends.
-Who dare assert that that answer is not more likely to be what it should
-be because the movie is constantly displaying a fuller appreciation of
-the lofty mission upon earth that has been assigned to it?
-
-
-------------------------------------------------------------------------
-
-
-
-
- CHAPTER XVIII
-
- THE MOVIE AS THE HOPE OF CIVILIZATION
-
-
-_Buried Civilizations—They Perished from Lack of
-Intercommunication—Civilization now World-Wide—Its Salvation Depends on
-Mutual Understanding—The Screen the Only Universal Tongue—How it can be
-Made to Rescue the Race—A Dream that Should Come True._
-
-
-
-
-------------------------------------------------------------------------
-
-
-
-
- CHAPTER XVIII
-
- THE MOVIE AS THE HOPE OF CIVILIZATION
-
-
-NO conscientious writer begins the final chapter of a book that has
-engaged his energies for a considerable period of time without a feeling
-of mingled regret and apprehension. He lays aside reluctantly a piece of
-work which, at its inception, seemed worth doing, and whose doing has
-given him real pleasure; and, at the same time, he is haunted by the
-fear that for the attainment of the purpose which he has had in view he
-has left something of vital importance unsaid, has failed to marshal his
-facts, figures, suggestions and arguments to the best advantage, and may
-have allowed at times his own enthusiasm for the subject he has had in
-hand to repel his less sympathetic readers. This latter possibility is
-especially disquieting to a writer who has endeavored to stress the
-significance of the movie, in its constantly multiplying manifestations,
-as a new but possibly determining factor in the struggle of modern
-civilization to save itself from the many foes besetting it. It is hard
-for “the man on the street,” a clear-headed but rather unimaginative
-being, for whom, among others, this book is written, to admit that what
-has seemed to him for years past to be but a more or less interesting
-form of amusement, too much given to errors of taste and judgment, has
-become, of late, through an amazingly rapid process of evolution, a
-world power, the influence of which upon the lives of individuals and of
-nations can not easily be over-estimated. But the business, politics and
-international affairs of the world are dominated for the most part by
-this same man on the street, and it is imperative, for the sake of his
-own ultimate welfare, as well as for the good of the race at large, that
-he be made to realize that the screen as an entertainer, educator,
-drummer, possessing a monopoly of the race’s only universal language, is
-worthy of his most earnest attention.
-
-In a letter recently written by President Harding to President Sills of
-Bowdoin College is to be found the following interesting prophecy:
-
- We shall from this time forward have a much more adequate
- conception of the essential unity of the whole story of mankind,
- and a keener realization of the fact that all its factors must
- be weighed and appraised if any of them are to be accurately
- estimated and understood. I feel strongly that such a broader
- view of history, if it can be implanted in the community’s mind
- in the future through the efforts of educators and writers, will
- contribute greatly to uphold the hands and strengthen the
- efforts of those who will have to deal with the great problem of
- human destiny, particularly with that of preserving peace and
- outlawing war.
-
-This recently accepted broader view of history which, as President
-Harding says, is an influence making for peace, a new ally to the world
-forces struggling for a higher and better civilization, can not be
-implanted in the minds of the public, as I have demonstrated in the
-first chapter of this book, through educators and writers employing only
-the old media for the dissemination of their teachings. Neither the
-book, the rostrum, the pulpit, the printed word, nor all of them
-combined, have made, nor can they make, that kind of impress upon the
-much-too-illiterate public which will compel the race to cease
-committing its habitual crimes and blunders.
-
-But, strangely enough, at the very moment when the enlightened minds of
-all nations, through the words of contemporary statesmen, scholars and
-writers, have become convinced of the “essential unity” of human history
-there has been granted to mankind a medium for the universal
-dissemination of new ideas, discoveries, facts and generalizations that
-has in it the power to perform for the race a service the necessity for
-which President Harding has eloquently demonstrated. Scientists and
-historians have of late served as continuity writers for the great
-picture drama of man’s past, and, lo, the story of the race reveals
-itself not as scattered, unrelated incidents but as a majestic,
-coördinated tale, but partially told, whose dénouement may be more
-splendid than we have hitherto dared to hope it could be.
-
-No student of world affairs can fail to be impressed, despite the
-cataclysm that overtook the race in 1914, by the pathetic but hopeful
-and inspiring fact that mankind, by a reasonable and not too difficult
-confinement of his energies to civilized, peaceful, constructive
-activities, could raise itself to a much higher plane of civilization in
-a comparatively short time from the slough of despondency in which it
-now finds itself. All that is necessary to give Man the buoyancy,
-courage and incentive necessary to overcome the evils that beset the
-world is the assurance that the iconoclasm that periodically destroys
-his own handiwork, the destructive mischievousness of an evil spirit
-that he has not as yet exorcised, shall never again be allowed to
-function, that wide-spread wars shall be permanently relegated to the
-bloody, accusatory past. The osteopaths assert that a slight
-maladjustment of even a small bone in a man’s skeleton may doom him to
-death from some fatal malady seemingly unrelated to the framework of his
-body. Whatsoever may be the truth in this assertion, it serves to
-illustrate the point I am making, namely, that the cause of war—any war,
-small or great,—appears to be almost always ludicrously insignificant
-compared to the damage it does. We are always face to face with the
-hideous fact that any slight dislocation of the bony structure of modern
-civilization might, as was shown by the recent war of wars, bring about
-its complete annihilation. Surely it is incumbent upon us, if we are
-not, as a race, madmen or morons, to take full advantage of any new
-medium or method that presents itself for the safeguarding of peace on
-earth, for the furtherance of good will to men.
-
-Since that red day in June, 1914, when the assassin Gavrilo Princip
-fired the shot that not only echoed around the world but almost
-overturned the very pillars of civilization’s temple, two antagonistic
-tendencies upon the part of mankind have displayed themselves with
-unprecedented impressiveness. Man’s destructiveness has been raised to
-the nth power, while his constructive ingenuity has been exhibited in an
-amazing and encouraging way. The laboratories of the world to-day are
-solving problems the solution of which places the human race absolutely
-in control of its own destiny. It may, if it so chooses, commit suicide
-through high explosives or poison gas, or it may devote itself
-successfully to the overthrow and annihilation of the Four Horsemen of
-the Apocalypse, War, Famine, Poverty and Disease.
-
-Now what bearing has all this upon the subject-matter of this book, what
-has a biography of the movie got to do with the choice mankind must
-presently make between a higher civilization and a return to savagery,
-between the call of the millennium and the lure of the jungle, between
-science making earth a paradise and science making earth a hell? If my
-preceding chapters have not supplied a convincing answer to this query,
-let me, even though I repeat myself, endeavor, before I bring this labor
-of love to a close, to formulate a concise, but comprehensive and
-convincing, answer to a question that future generations may consider
-the most important that the soul of Man ever asked of the physical
-universe. Is it not conceivable that posterity will laud us of to-day
-for inventing the Esperanto of the Eye and marvel at us because we
-failed to make full use of it to attain that enlightenment which is the
-_sine qua non_ of our race’s salvation? May not our descendants revere
-us for inventing the screen, while, at the same time, they mock at us
-for our delay in taking advantage of its highest possibilities as an
-ally to progress, as a defense against racial deterioration?
-
-In various parts of the world of late, in the Arctic regions, in South
-and Central America, in Mexico and New Mexico, in South Africa and
-Egypt, in Asia Minor and elsewhere, archæologists have, through
-excavations and allied activities, brought to light the remains of
-prehistoric civilizations so remote in time and so high in character
-that a new aspect has been given to various periods in the progress of
-the race from the cave and jungle to Paris and New York. It is
-unquestionable that Man during the countless ages that have passed has
-attained at times in various localities a condition of cultured
-enlightenment that appears admirable from our modern point of view only
-to lose it again either through internal or external foes, or through
-both combined. The outstanding and highly significant fact is this, that
-the human race, no matter how splendid a development it might display
-sporadically and locally, could make no general and permanent progress
-until the nations had devised some method of wide-spread
-intercommunication. The earth is a graveyard of great cities and great
-peoples who were forced to pass into oblivion without revealing to the
-outer barbarians of their time the secret of their greatness. Nor was a
-highly civilized people in one part of the world able to form ties with
-some equally advanced people far afield—and so, though they both
-possessed the key to the higher knowledge, they were ignorant of each
-other and both were doomed eventually to perish.
-
-To-day civilization, so far as its surface manifestations are concerned,
-is not a localized but a world-wide phenomenon. It can not be completely
-buried, as have been so many of its miniature predecessors. The Congo
-has its telephones and the Arctic region its wireless. But in so far as
-modern civilization is more comprehensive than the Babylonian or the
-Egyptian, is not provincial but cosmopolitan, so would its downfall be
-more tragically appalling than any catastrophe that has yet afflicted
-the human race. And from all parts of the world come to us the voices of
-observant men and women who, alive to the warnings vouchsafed to us by
-the recent war of wars, are imploring humanity to look not with passion
-but with reason at the situation of the world to-day and to take
-measures at once that shall drag us back from the edge of the precipice
-we have reached.
-
-Has the Esperanto of the Eye, the only medium the race has ever devised
-for universal intercommunication, come too late to rescue mankind from
-impending doom? Not if rulers, law-makers, teachers, preachers,
-diplomatists, statesmen, all men and women who influence the heart, mind
-and conscience of human groups, small or great, realize in time that in
-the screen the race has found a medium which, rightly used, could mould
-for it a future infinitely superior to its deplorable past.
-
-There will be, I fully realize, those who will jeer at the basic idea
-underlying the contention that I have made in this little book, ridicule
-me for believing that, although a man cannot raise himself by his
-boot-straps, mankind at large can elevate itself by means of the
-regenerated, ever-increasingly-potent movie. Nevertheless, as I have
-been describing in some detail the evolutionary steps that have raised
-the screen from a toy to a world power, have broadened its scope from a
-plaything to a sleepless influence affecting the destinies of men and
-nations, I have been constantly more convinced that the suggestion
-regarding a great world centre for the enlightenment of mankind through
-visual instruction, made in my first chapter, becomes every month more
-feasible, as it also, as the days pass and the world appears to go from
-bad to worse, grows more imperatively necessary. The screen is a mirror
-in which the race can see itself as it has been and as it is, and a
-tongue, comprehended of all men, that might, if it rises to its great
-mission, bring salvation to the world.
-
-“A lighthouse of the past, a university of universities, a fountain of
-all revealed knowledge, inculcated through a medium understood of all
-men, a Mecca for the pilgrims of progress from all comers of the
-earth,”—that is my dream, and, for having dreamed it, I know that I am a
-better man. By the same token, the human race would become a better race
-if it possessed the foresight and common-sense to make my dream come
-true!
-
-
-------------------------------------------------------------------------
-
-
-
-
- APPENDICES
-
-
-
-
-------------------------------------------------------------------------
-
-
-
-
- APPENDIX A
-
- STATISTICS SHOWING THE SCOPE OF THE MOTION PICTURE INDUSTRY
-
-
- Motion picture theatres in the United 15,000
- States
-
- Seating capacity (one show) 7,605,000
-
- Average weekly attendance at picture 50,000,000
- theatres
-
- Admissions paid annually $520,000,000
-
- The average number of reels used for one 8
- performance
-
- Average number of seats in picture 507
- theatres
-
- Number of persons employed in picture 105,000
- theatres
-
- Persons employed in picture production 50,000
-
- Permanent employees in all branches of 300,000
- picture industry
-
- Investment in motion picture industry $1,250,000,000
-
- Approximate cost of pictures produced $200,000,000
- annually
-
- Salaries and wages paid annually at $75,000,000
- studios in production
-
- Cost of costumes, scenery, and other $50,000,000
- materials and supplies used in
- production annually
-
- Average number of feature films produced 700
- annually
-
- Average number of short reel subjects, 1,500
- excluding news reels, annually
-
- Taxable motion picture property in the $720,000,000
- United States
-
- Percentage of pictures made in 84%
- California (1922)
-
- Percentage of pictures made in New York 12%
- (1922)
-
- Percentage of pictures made elsewhere in 4%
- United States (1922)
-
- Foreign made pictures sent here for sale 425
- (1992)
-
- Foreign made pictures sold and released 6
- for exhibition
-
- Theatres running six to seven days per 9,000
- week
-
- Theatres running four to five days per 1,500
- week
-
- Theatres running one to three days per 4,500
- week
-
- Lineal feet of film exported in 1921 140,000,000
-
- Lineal feet of film exported in 1913 32,000,000
-
- Percentage of American films used in 90
- foreign countries
-
- Film footage used each week by news 1,400,000
- reels
-
- Combined circulation of news reels 40,000,000
- weekly
-
- Number of theatres using news reels 11,000
- weekly
-
- Amount spent annually by producers and $5,000,000
- exhibitors in newspaper and magazine
- advertising
-
- Amount spent annually by producers in $2,000,000
- photos, cuts, slides, and other
- accessories
-
- Amount spent annually by producers in $2,000,000
- lithographs
-
- Amount spent annually by producers in $3,000,000
- printing and engraving
-
- Hospitals and charitable institutions in 7,000
- U. S. equipped for showing motion
- pictures, Jan. 1, 1923
-
- The number of schools and churches in U.
- S. equipped for showing motion
- pictures, Jan. 1, 1923, almost equals
- the number of theatres.
-
- Practically every State and Federal
- Penitentiary, Penal Institution and
- House of Detention in the U. S. shows
- motion pictures regularly to their
- inmates.
-
-
-------------------------------------------------------------------------
-
-
-
-
- APPENDIX B
-
- THE SCREEN AS A NEW LIFE GIVER TO LITERARY CLASSICS
-
-
-The following quotations are culled from recent reports made by
-librarians in various parts of the United States:
-
- “The filming of books always causes a great demand for them. A
- call comes immediately after the advertisement appears in local
- newspapers and lasts months, and, in cases where pictures are
- extraordinarily good, years after the film has been shown.
- Before the exhibition of the pictures, ‘Peter Ibbetson’ stood on
- the shelf. Dumas was read by few, and interest in ‘The Four
- Horsemen of the Apocalypse’ lagged. Since the films have been
- shown here, these books are circulating constantly.
-
- “Not only do the films increase the demand for a particular
- book, but interest is aroused in the time and setting of the
- story. For instance, after ‘The Three Musketeers’ was shown,
- calls came for the life of Richelieu and the history of the
- reign of Charles First. Dumas is now in great demand. ‘Orphans
- of the Storm’ brought calls for the life of Danton and the
- history of the French Revolution. ‘Passion’ overwhelmed us with
- demands for the life of Dubarry and the life of Louis XIV.”
-
- _Walnut Hills Librarian, Cincinnati, Ohio._
-
-
- “I can say, most emphatically, that the filming of literary
- classics does have a very noticeable effect upon the reading of
- the books filmed. The increase in the demand and use of these
- books is noticeable from the very moment they are announced.
- ‘Robin Hood’ is on here now, and long before it first appeared,
- every scrap of our information on Robin Hood was out in use.
- Recently this was true of ‘The Prisoner of Zenda,’ a subject
- which has been dead for quite some time in library circulation
- and all at once it was revived with a tremendous demand. Not
- long ago we had a sudden call from many parts of the city for
- material about ‘Fanchon the Cricket’ and later learned that the
- film had been running in an obscure community moving picture
- house.”
-
- _Charles E. Rusk, Librarian, Indianapolis, Ind._
-
-
- “In some cases there is a demand for the books in foreign
- languages such as Italian and Hungarian, and the showing of ‘The
- Four Horsemen of the Apocalypse’ brought requests for the book
- in the original Spanish.”
-
- _Librarian of Public Library, Cleveland, Ohio._
-
-
- “Very often not only the story filmed is called for, but others
- by the same author. In the case of ‘Monte Cristo,’ it has led to
- a great demand for all the works of Dumas. ‘A Connecticut Yankee
- in King Arthur’s Court’ has revived the interest in others of
- Mark Twain’s works.”
-
- _Report by a New England Librarian._
-
-
- “The screen creates a new demand on the part of those who have
- not themselves seen the picture. A middlewestern librarian tells
- me that many of their calls for the book come from those who
- have seen the advertising of the picture, or who have heard
- their friends talk about it, or who assume that a book which has
- found its way into motion pictures must be out of the ordinary.
- By way of anticipating and satisfying this demand, that
- librarian has kept a display rack of books in constant
- circulation by placing the sign above them: ‘These Books Have
- Appeared in the Movies.’”
-
- _Ralph Hayes._
-
-
-------------------------------------------------------------------------
-
-
-
-
- APPENDIX C
-
- WHAT MASSACHUSETTS THINKS OF MOTION PICTURE CENSORSHIP
-
-
-In 1921, the legislature of Massachusetts was induced to pass a
-censorship law. By petition it became a referendum matter and on
-November 7, 1922, the public of Massachusetts voted upon the question of
-whether or not the people desired a censorship of the motion picture.
-The people defeated the measure by a vote of 553,173 to 208,252, a
-majority of 344,921 against censorship.
-
-It was the first time the public of any State had ever been given the
-opportunity to register its opinion on this important subject.
-Massachusetts is a conservative State. Its people are conservative
-people. They rejected censorship by a vote greater than that given to
-any candidate on the ticket or to any issue. Their voice at the polls
-was based upon a thorough understanding and consideration of this issue.
-In this work of enlightenment, the newspapers of Massachusetts performed
-a tremendous service to the motion picture. Ninety-two per cent of them
-stood staunchly upon the principle that freedom of expression upon the
-screen is just as essential to its further development as freedom of the
-press is essential to the continued enlightenment of mankind.
-
-
-------------------------------------------------------------------------
-
-
-
-
- APPENDIX D
-
- SIGNIFICANT DATES IN THE EVOLUTION OF THE MOTION PICTURE
-
-
-Daguerre, Louis Jacques Mandé, of France, inventor of photography, born
- 1789, died 1851.
-
-Desvignes, of France, devised apparatus for animated photography, 1860.
-
-Du Mont, of France, formulated scheme of chronophotography, 1861.
-
-Muybridge, an Englishman, photographs a trotting horse in motion,
- California, 1872.
-
-Jansen’s photographic revolver for recording the transit of Venus, 1874.
-
-Dr. E. J. Marey’s photographic gun for studying the flight of birds,
- 1882.
-
-Stern filed patent in Great Britain for chronophotographic apparatus,
- 1889.
-
-Roller photography invented by Eastman and Walker, 1885.
-
-Eastman, an American, invents celluloid film, 1889.
-
-Edison, an American, exhibits his Kinetoscope at Chicago World’s Fair,
- 1893.
-
-Robert W. Paul, an Englishman, throws first movie picture on screen at
- his studio in Hatton Garden, London, early in 1895.
-
-Paul shows movies at the Royal Institution, London, Feb. 28, 1896.
-
-Paul and Sir Augustus Harris win success at the Olympia Theatre, London,
- with the “Theatograph,” 1896.
-
-Richard G. Hollaman, an American, exhibits the cinematograph at his New
- York Eden Musée, 1896.
-
-Charles Urban installs his new projector at the Eden Musée, 1897.
-
-First topical film—the English Derby of 1896—was shown by Paul at the
- Alhambra, London, 1896.
-
-
-------------------------------------------------------------------------
-
-
-
-
- APPENDIX E
-
- WHAT THE MOVIE HAS DONE FOR A GREAT RAILROAD
-
-
-A little over two years ago, the loss and damage bill of the Illinois
-Central Railroad, on carload and less-than-carload shipments, averaged
-more than $2,500,000 for a single year.
-
-Seven months after motion pictures were adopted to educate employees in
-proper methods of freight handling, in connection with a vigorous
-campaign to improve the record, that expense was reduced a cool million
-dollars! The reduction has averaged approximately fifty per cent for the
-year. Best of all, the bill is still on the down-grade.
-
-In addition to reels on “Loss and Damage,” the Illinois Central Railroad
-has produced other films on methods of engineering and switching. Its
-“visual education department” boasts a collection of 6000 slides, in
-addition to nearly half a million negatives of still photographs.
-
-There are likewise motion pictures made expressly to educate farmers
-along the road’s right of way in modern scientific methods of poultry
-raising, soil treatment, dairying, potato culture, and packing produce
-for shipment. A force of industrial agents maintained by the railroad
-holds farmers’ meetings at which talks and films are the order of the
-day, and conducts field days and other get-together affairs where “the
-movies” constitute an always dependable attraction.
-
- _Visual Education, March, 1923._
-
-
-------------------------------------------------------------------------
-
-
-
-
- APPENDIX F
-
- FACTS AND FIGURES SHOWING THAT THE SCREEN HAS BECOME THE FIRST WORLD
- CONQUEROR
-
-
-Buenos Aires, Argentina, has 128 motion-picture theatres, with 2,250,000
-paid admissions per month.
-
-Montreal, Canada, supports over sixty motion-picture theatres.
-
-Santiago, Chile, has twenty-three motion-picture theatres, and a new one
-is now in process of construction which will seat 2,500 people.
-
-American films depicting exciting serial dramas and boisterous comedies
-are popular in China. Shanghai has 20 motion-picture theatres; Canton
-15; Hongkong 8, Peking, Tientsin and Hankow 7 each.
-
-The first motion-picture drama produced in China with a native cast was
-screened July 1, 1921, at the Olympic Theatre, Shanghai, by the Chinese
-Motion Picture Society.
-
-In Greece there are about 40 motion-picture houses, 9 of which are in
-Athens.
-
-In India, Burma and Ceylon there are about 168 motion picture houses, 16
-of which are in Calcutta.
-
-In Java there are 250 motion-picture theatres. American films are the
-most popular. One of the largest theatres seats 2,000 Europeans and
-2,500 natives.
-
-In Japan there are about 600 motion-picture theatres giving regular
-performances and about 2,000 more giving occasional performances. Tokyo
-has about 50 houses, Osaka 30, Kobe 15, and Kyoto 10. These theatres
-seat between 500 and 1,500 people.
-
-There are in the Netherlands 170 licensed film theatres, with more than
-50 other theatres, town halls and society rooms where films are
-occasionally shown.
-
-Bergen, Norway, a city of 100,000 inhabitants, has seven motion-picture
-theatres, with a combined seating capacity of 4,000. Seventy-five per
-cent of the films shown are American.
-
-Lisbon, Portugal, has 3 motion-picture theatres with a seating capacity
-of 800 persons each, and thirteen smaller houses seating about 400 each.
-There are about 120 motion-picture theatres in all Portugal. American
-picture films are rapidly increasing in popularity.
-
-The largest motion picture theatre in Bucharest, Rumania, has a seating
-capacity of 1,200.
-
-Sweden is better supplied with motion picture theatres than any country
-in the world. With a population of 6,000,000 it has over 600 cinema
-houses. Stockholm, with a population of 500,000, has 75 picture
-theatres.
-
-Great Britain has about 4,000 motion-picture theatres. The largest and
-best appointed cinema theatres in the United Kingdom are found in the
-provincial towns of England such as Manchester, Bradford, Leeds and
-Liverpool.
-
-France has about 2000 picture theatres, Denmark 250, Belgium about 800.
-
-
-------------------------------------------------------------------------
-
-
-
-
- APPENDIX G
-
- MEMBERS OF THE COMMITTEE ON PUBLIC RELATIONS COÖPERATING WITH MOTION
- PICTURE PRODUCERS AND DISTRIBUTORS OF AMERICA, INC.
-
-
- The Nat’l Society of the Sons of the American Revolution
- National Society Colonial Dames of America
- National Health Council
- Boys’ Club Federation
- American Historical Association
- The American Sunday School Union
- Chautauqua Institution
- National Safety Council
- American Home Economics Assn.
- The Nat’l Community Center Assn.
- Community Service
- American City Bureau
- Central Conference of American Rabbis
- Safety Institute of America
- Child Welfare League of America
- Playground and Recreation Association of America
- Commonwealth Club
- Actors’ Equity Association
- The Woodcraft League of America
- American Federation of Labor
- Jewish Welfare Board
- Girl Reserve Department of the Y.W.C.A.
- Russell Sage Foundation
- Camp Fire Girls
- The Council of Jewish Women
- National Committee for the Prevention of Blindness
- Nat’l Assn. of Civic Secretaries
- Cooper Union
- National Congress of Mothers and Parent-Teacher Associations
- Associated Advertising Clubs of the World
- Girl Scouts
- American Country Life Assn.
- Nat’l Tuberculosis Association
- American Child Health Assn.
- National Education Association
- Federal Council of Churches of Christ in America
- General Federation of Women’s Clubs
- The Academy of Political Science
- National Child Labor Committee
- American Civic Association
- International Federation of Catholic Alumnæ
- Nat’l Catholic Welfare Council
- War Dept. Civilian Advisory Board
- Young Women’s Hebrew Association
- The Girls’ Friendly Society in America
- The Nat’l Assn. of Book Publishers
- The Nat’l Security League
- Daughters of the American Revolution
- The International Committee of Y.M.C.A.
- N.Y. Child Welfare Committee
- Daughters of the American Revolution
- The Salvation Army
- Young Men’s Hebrew Association
- Nat’l Council of Catholic Women
- Girl Scouts
- American Museum of Natural History
- National Council of Catholic Men
- Dairymen’s League Co-operative Assn.
- National Board of the Young Women’s Christian Associations
- International Federation of Catholic Alumnæ
- American Library Association
- National Civic Federation
- Boy Scouts of America
-
-
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