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+The Project Gutenberg EBook of Public Opinion, by Walter Lippmann
+
+This eBook is for the use of anyone anywhere in the United States and most
+other parts of the world at no cost and with almost no restrictions
+whatsoever. You may copy it, give it away or re-use it under the terms of
+the Project Gutenberg License included with this eBook or online at
+www.gutenberg.org. If you are not located in the United States, you'll have
+to check the laws of the country where you are located before using this ebook.
+
+
+Title: Public Opinion
+
+Author: Walter Lippmann
+
+Posting Date: October 3, 2014 [EBook #6456]
+Release Date: September, 2004
+[This file was first posted on December 15, 2002]
+
+Language: English
+
+Character set encoding: ASCII
+
+*** START OF THIS PROJECT GUTENBERG EBOOK PUBLIC OPINION ***
+
+
+
+
+Produced by David Phillips, Charles Franks and the Online
+Distributed Proofreading Team.
+
+
+
+
+
+
+
+
+PUBLIC OPINION
+
+BY
+
+WALTER LIPPMANN
+
+
+TO
+FAYE LIPPMANN
+
+Wading River,
+Long Island.
+1921.
+
+_"Behold! human beings living in a sort of underground den,
+which has a mouth open towards the light and reaching all across
+the den; they have been here from their childhood, and have their
+legs and necks chained so that they cannot move, and can only
+see before them; for the chains are arranged in such a manner as
+to prevent them from turning round their heads. At a distance
+above and behind them the light of a fire is blazing, and between
+the fire and the prisoners there is a raised way; and you will
+see, if you look, a low wall built along the way, like the screen
+which marionette players have before them, over which they show
+the puppets.
+
+I see, he said.
+
+And do you see, I said, men passing along the wall carrying
+vessels, which appear over the wall; also figures of men and
+animals, made of wood and stone and various materials; and some
+of the prisoners, as you would expect, are talking, and some of
+them are silent?
+
+This is a strange image, he said, and they are strange prisoners.
+
+Like ourselves, I replied; and they see only their own shadows,
+or the shadows of one another, which the fire throws on the
+opposite wall of the cave?
+
+True, he said: how could they see anything but the shadows if
+they were never allowed to move their heads?
+
+And of the objects which are being carried in like manner they
+would see only the shadows?
+
+Yes, he said.
+
+And if they were able to talk with one another, would they not
+suppose that they were naming what was actually before them?"_
+--The Republic of Plato, Book Seven. (Jowett Translation.)
+
+
+CONTENTS
+
+PART I. INTRODUCTION
+
+I. The World Outside and the Pictures in Our Heads
+
+PART II. APPROACHES TO THE WORLD OUTSIDE
+
+II. Censorship and Privacy
+
+III. Contact and Opportunity
+
+IV. Time and Attention
+
+V. Speed, Words, and Clearness
+
+PART III. STEREOTYPES
+
+VI. Stereotypes
+
+VII. Stereotypes as Defense
+
+VIII. Blind Spots and Their Value
+
+IX. Codes and Their Enemies
+
+X. The Detection of Stereotypes
+
+PART IV. INTERESTS
+
+XI. The Enlisting of Interest
+
+XII. Self-Interest Reconsidered
+
+PART V. THE MAKING OF A COMMON WILL
+
+XIII. The Transfer of Interest
+
+XIV. Yes or No
+
+XV. Leaders and the Rank and File
+
+PART VI. THE IMAGE OF DEMOCRACY
+
+XVI. The Self-Centered Man
+
+XVII. The Self-Contained Community
+
+XVIII. The Role of Force, Patronage, and Privilege
+
+XIX. The Old Image in a New Form: Guild Socialism
+
+XX. A New Image
+
+PART VII. NEWSPAPERS
+
+XXI. The Buying Public
+
+XXII. The Constant Reader
+
+XXIII. The Nature of News
+
+XXIV. News, Truth, and a Conclusion
+
+PART VIII. ORGANIZED INTELLIGENCE
+
+XXV. The Entering Wedge
+
+XXVI. Intelligence Work
+
+XXVII. The Appeal to the Public
+
+XXVIII. The Appeal to Reason
+
+
+
+
+PART I
+
+INTRODUCTION
+
+CHAPTER I
+
+THE WORLD OUTSIDE AND THE PICTURES
+IN OUR HEADS
+
+
+
+
+CHAPTER I. INTRODUCTION
+
+THE WORLD OUTSIDE AND THE PICTURES
+IN OUR HEADS
+
+There is an island in the ocean where in 1914 a few Englishmen,
+Frenchmen, and Germans lived. No cable reaches that island, and the
+British mail steamer comes but once in sixty days. In September it had
+not yet come, and the islanders were still talking about the latest
+newspaper which told about the approaching trial of Madame Caillaux
+for the shooting of Gaston Calmette. It was, therefore, with more than
+usual eagerness that the whole colony assembled at the quay on a day
+in mid-September to hear from the captain what the verdict had been.
+They learned that for over six weeks now those of them who were
+English and those of them who were French had been fighting in behalf
+of the sanctity of treaties against those of them who were Germans.
+For six strange weeks they had acted as if they were friends, when in
+fact they were enemies.
+
+But their plight was not so different from that of most of the
+population of Europe. They had been mistaken for six weeks, on the
+continent the interval may have been only six days or six hours. There
+was an interval. There was a moment when the picture of Europe on
+which men were conducting their business as usual, did not in any way
+correspond to the Europe which was about to make a jumble of their
+lives. There was a time for each man when he was still adjusted to an
+environment that no longer existed. All over the world as late as July
+25th men were making goods that they would not be able to ship, buying
+goods they would not be able to import, careers were being planned,
+enterprises contemplated, hopes and expectations entertained, all in
+the belief that the world as known was the world as it was. Men were
+writing books describing that world. They trusted the picture in their
+heads. And then over four years later, on a Thursday morning, came the
+news of an armistice, and people gave vent to their unutterable relief
+that the slaughter was over. Yet in the five days before the real
+armistice came, though the end of the war had been celebrated, several
+thousand young men died on the battlefields.
+
+Looking back we can see how indirectly we know the environment in
+which nevertheless we live. We can see that the news of it comes to us
+now fast, now slowly; but that whatever we believe to be a true
+picture, we treat as if it were the environment itself. It is harder
+to remember that about the beliefs upon which we are now acting, but
+in respect to other peoples and other ages we flatter ourselves that
+it is easy to see when they were in deadly earnest about ludicrous
+pictures of the world. We insist, because of our superior hindsight,
+that the world as they needed to know it, and the world as they did
+know it, were often two quite contradictory things. We can see, too,
+that while they governed and fought, traded and reformed in the world
+as they imagined it to be, they produced results, or failed to produce
+any, in the world as it was. They started for the Indies and found
+America. They diagnosed evil and hanged old women. They thought they
+could grow rich by always selling and never buying. A caliph, obeying
+what he conceived to be the Will of Allah, burned the library at
+Alexandria.
+
+Writing about the year 389, St. Ambrose stated the case for the
+prisoner in Plato's cave who resolutely declines to turn his head. "To
+discuss the nature and position of the earth does not help us in our
+hope of the life to come. It is enough to know what Scripture states.
+'That He hung up the earth upon nothing' (Job xxvi. 7). Why then argue
+whether He hung it up in air or upon the water, and raise a
+controversy as to how the thin air could sustain the earth; or why, if
+upon the waters, the earth does not go crashing down to the bottom?...
+Not because the earth is in the middle, as if suspended on even
+balance, but because the majesty of God constrains it by the law of
+His will, does it endure stable upon the unstable and the void."
+[Footnote: Hexaemeron, i. cap 6, quoted in _The Mediaeval Mind_,
+by Henry Osborn Taylor, Vol. i, p. 73.]
+
+It does not help us in our hope of the life to come. It is enough to
+know what Scripture states. Why then argue? But a century and a half
+after St. Ambrose, opinion was still troubled, on this occasion by the
+problem of the antipodes. A monk named Cosmas, famous for his
+scientific attainments, was therefore deputed to write a Christian
+Topography, or "Christian Opinion concerning the World." [Footnote:
+Lecky, _Rationalism in Europe_, Vol. I, pp. 276-8.] It is clear
+that he knew exactly what was expected of him, for he based all his
+conclusions on the Scriptures as he read them. It appears, then, that
+the world is a flat parallelogram, twice as broad from east to west as
+it is long from north to south., In the center is the earth surrounded
+by ocean, which is in turn surrounded by another earth, where men
+lived before the deluge. This other earth was Noah's port of
+embarkation. In the north is a high conical mountain around which
+revolve the sun and moon. When the sun is behind the mountain it is
+night. The sky is glued to the edges of the outer earth. It consists
+of four high walls which meet in a concave roof, so that the earth is
+the floor of the universe. There is an ocean on the other side of the
+sky, constituting the "waters that are above the firmament." The space
+between the celestial ocean and the ultimate roof of the universe
+belongs to the blest. The space between the earth and sky is inhabited
+by the angels. Finally, since St. Paul said that all men are made to
+live upon the "face of the earth" how could they live on the back
+where the Antipodes are supposed to be? With such a passage before
+his eyes, a Christian, we are told, should not 'even speak of the
+Antipodes.'" [Footnote: _Id._]
+
+Far less should he go to the Antipodes; nor should any Christian
+prince give him a ship to try; nor would any pious mariner wish to
+try. For Cosmas there was nothing in the least absurd about his map.
+Only by remembering his absolute conviction that this was the map of
+the universe can we begin to understand how he would have dreaded
+Magellan or Peary or the aviator who risked a collision with the
+angels and the vault of heaven by flying seven miles up in the air. In
+the same way we can best understand the furies of war and politics by
+remembering that almost the whole of each party believes absolutely in
+its picture of the opposition, that it takes as fact, not what is, but
+what it supposes to be the fact. And that therefore, like Hamlet, it
+will stab Polonius behind the rustling curtain, thinking him the king,
+and perhaps like Hamlet add:
+
+ "Thou wretched, rash, intruding fool, farewell!
+ I took thee for thy better; take thy fortune."
+
+2
+
+Great men, even during their lifetime, are usually known to the public
+only through a fictitious personality. Hence the modicum of truth in
+the old saying that no man is a hero to his valet. There is only a
+modicum of truth, for the valet, and the private secretary, are often
+immersed in the fiction themselves. Royal personages are, of course,
+constructed personalities. Whether they themselves believe in their
+public character, or whether they merely permit the chamberlain to
+stage-manage it, there are at least two distinct selves, the public
+and regal self, the private and human. The biographies of great people
+fall more or less readily into the histories of these two selves. The
+official biographer reproduces the public life, the revealing memoir
+the other. The Charnwood Lincoln, for example, is a noble portrait,
+not of an actual human being, but of an epic figure, replete with
+significance, who moves on much the same level of reality as Aeneas or
+St. George. Oliver's Hamilton is a majestic abstraction, the sculpture
+of an idea, "an essay" as Mr. Oliver himself calls it, "on American
+union." It is a formal monument to the state-craft of federalism,
+hardly the biography of a person. Sometimes people create their own
+facade when they think they are revealing the interior scene. The
+Repington diaries and Margot Asquith's are a species of
+self-portraiture in which the intimate detail is most revealing as an
+index of how the authors like to think about themselves.
+
+But the most interesting kind of portraiture is that which arises
+spontaneously in people's minds. When Victoria came to the throne,
+says Mr. Strachey, [Footnote: Lytton Strachey, _Queen Victoria_,
+p. 72.] "among the outside public there was a great wave of
+enthusiasm. Sentiment and romance were coming into fashion; and the
+spectacle of the little girl-queen, innocent, modest, with fair hair
+and pink cheeks, driving through her capital, filled the hearts of the
+beholders with raptures of affectionate loyalty. What, above all,
+struck everybody with overwhelming force was the contrast between
+Queen Victoria and her uncles. The nasty old men, debauched and
+selfish, pigheaded and ridiculous, with their perpetual burden of
+debts, confusions, and disreputabilities--they had vanished like the
+snows of winter and here at last, crowned and radiant, was the
+spring."
+
+M. Jean de Pierrefeu [Footnote: Jean de Pierrefeu, _G. Q. G. Trois
+ans au Grand Quartier General_, pp 94-95.] saw hero-worship at
+first hand, for he was an officer on Joffre's staff at the moment of
+that soldier's greatest fame:
+
+"For two years, the entire world paid an almost divine homage to the
+victor of the Marne. The baggage-master literally bent under the
+weight of the boxes, of the packages and letters which unknown people
+sent him with a frantic testimonial of their admiration. I think that
+outside of General Joffre, no commander in the war has been able to
+realize a comparable idea of what glory is. They sent him boxes of
+candy from all the great confectioners of the world, boxes of
+champagne, fine wines of every vintage, fruits, game, ornaments and
+utensils, clothes, smoking materials, inkstands, paperweights. Every
+territory sent its specialty. The painter sent his picture, the
+sculptor his statuette, the dear old lady a comforter or socks, the
+shepherd in his hut carved a pipe for his sake. All the manufacturers
+of the world who were hostile to Germany shipped their products,
+Havana its cigars, Portugal its port wine. I have known a hairdresser
+who had nothing better to do than to make a portrait of the General
+out of hair belonging to persons who were dear to him; a professional
+penman had the same idea, but the features were composed of thousands
+of little phrases in tiny characters which sang the praise of the
+General. As to letters, he had them in all scripts, from all
+countries, written in every dialect, affectionate letters, grateful,
+overflowing with love, filled with adoration. They called him Savior
+of the World, Father of his Country, Agent of God, Benefactor of
+Humanity, etc.... And not only Frenchmen, but Americans, Argentinians,
+Australians, etc. etc.... Thousands of little children, without their
+parents' knowledge, took pen in hand and wrote to tell him their love:
+most of them called him Our Father. And there was poignancy about
+their effusions, their adoration, these sighs of deliverance that
+escaped from thousands of hearts at the defeat of barbarism. To all
+these naif little souls, Joffre seemed like St. George crushing the
+dragon. Certainly he incarnated for the conscience of mankind the
+victory of good over evil, of light over darkness.
+
+Lunatics, simpletons, the half-crazy and the crazy turned their
+darkened brains toward him as toward reason itself. I have read the
+letter of a person living in Sydney, who begged the General to save
+him from his enemies; another, a New Zealander, requested him to send
+some soldiers to the house of a gentleman who owed him ten pounds and
+would not pay.
+
+Finally, some hundreds of young girls, overcoming the timidity of
+their sex, asked for engagements, their families not to know about it;
+others wished only to serve him."
+
+This ideal Joffre was compounded out of the victory won by him, his
+staff and his troops, the despair of the war, the personal sorrows,
+and the hope of future victory. But beside hero-worship there is the
+exorcism of devils. By the same mechanism through which heroes are
+incarnated, devils are made. If everything good was to come from
+Joffre, Foch, Wilson, or Roosevelt, everything evil originated in the
+Kaiser Wilhelm, Lenin and Trotsky. They were as omnipotent for evil as
+the heroes were omnipotent for good. To many simple and frightened
+minds there was no political reverse, no strike, no obstruction, no
+mysterious death or mysterious conflagration anywhere in the world of
+which the causes did not wind back to these personal sources of evil.
+
+3
+
+Worldwide concentration of this kind on a symbolic personality is rare
+enough to be clearly remarkable, and every author has a weakness for
+the striking and irrefutable example. The vivisection of war reveals
+such examples, but it does not make them out of nothing. In a more
+normal public life, symbolic pictures are no less governant of
+behavior, but each symbol is far less inclusive because there are so
+many competing ones. Not only is each symbol charged with less feeling
+because at most it represents only a part of the population, but even
+within that part there is infinitely less suppression of individual
+difference. The symbols of public opinion, in times of moderate
+security, are subject to check and comparison and argument. They come
+and go, coalesce and are forgotten, never organizing perfectly the
+emotion of the whole group. There is, after all, just one human
+activity left in which whole populations accomplish the union sacree.
+It occurs in those middle phases of a war when fear, pugnacity, and
+hatred have secured complete dominion of the spirit, either to crush
+every other instinct or to enlist it, and before weariness is felt.
+
+At almost all other times, and even in war when it is deadlocked, a
+sufficiently greater range of feelings is aroused to establish
+conflict, choice, hesitation, and compromise. The symbolism of public
+opinion usually bears, as we shall see, [Footnote: Part V.] the marks
+of this balancing of interest. Think, for example, of how rapidly,
+after the armistice, the precarious and by no means successfully
+established symbol of Allied Unity disappeared, how it was followed
+almost immediately by the breakdown of each nation's symbolic picture
+of the other: Britain the Defender of Public Law, France watching at
+the Frontier of Freedom, America the Crusader. And think then of how
+within each nation the symbolic picture of itself frayed out, as party
+and class conflict and personal ambition began to stir postponed
+issues. And then of how the symbolic pictures of the leaders gave way,
+as one by one, Wilson, Clemenceau, Lloyd George, ceased to be the
+incarnation of human hope, and became merely the negotiators and
+administrators for a disillusioned world.
+
+Whether we regret this as one of the soft evils of peace or applaud it
+as a return to sanity is obviously no matter here. Our first concern
+with fictions and symbols is to forget their value to the existing
+social order, and to think of them simply as an important part of the
+machinery of human communication. Now in any society that is not
+completely self-contained in its interests and so small that everyone
+can know all about everything that happens, ideas deal with events
+that are out of sight and hard to grasp. Miss Sherwin of Gopher
+Prairie, [Footnote: See Sinclair Lewis, _Main Street_.] is aware
+that a war is raging in France and tries to conceive it. She has never
+been to France, and certainly she has never been along what is now the
+battlefront.
+
+Pictures of French and German soldiers she has seen, but it is
+impossible for her to imagine three million men. No one, in fact, can
+imagine them, and the professionals do not try. They think of them as,
+say, two hundred divisions. But Miss Sherwin has no access to the
+order of battle maps, and so if she is to think about the war, she
+fastens upon Joffre and the Kaiser as if they were engaged in a
+personal duel. Perhaps if you could see what she sees with her mind's
+eye, the image in its composition might be not unlike an Eighteenth
+Century engraving of a great soldier. He stands there boldly unruffled
+and more than life size, with a shadowy army of tiny little figures
+winding off into the landscape behind. Nor it seems are great men
+oblivious to these expectations. M. de Pierrefeu tells of a
+photographer's visit to Joffre. The General was in his "middle class
+office, before the worktable without papers, where he sat down to
+write his signature. Suddenly it was noticed that there were no maps
+on the walls. But since according to popular ideas it is not possible
+to think of a general without maps, a few were placed in position for
+the picture, and removed soon afterwards." [Footnote: _Op. cit._,
+p. 99.]
+
+The only feeling that anyone can have about an event he does not
+experience is the feeling aroused by his mental image of that event.
+That is why until we know what others think they know, we cannot truly
+understand their acts. I have seen a young girl, brought up in a
+Pennsylvania mining town, plunged suddenly from entire cheerfulness
+into a paroxysm of grief when a gust of wind cracked the kitchen
+window-pane. For hours she was inconsolable, and to me incomprehensible.
+But when she was able to talk, it transpired that if a window-pane
+broke it meant that a close relative had died. She was, therefore,
+mourning for her father, who had frightened her into running away
+from home. The father was, of course, quite thoroughly alive as a
+telegraphic inquiry soon proved. But until the telegram came, the
+cracked glass was an authentic message to that girl. Why it was
+authentic only a prolonged investigation by a skilled psychiatrist
+could show. But even the most casual observer could see that the girl,
+enormously upset by her family troubles, had hallucinated a complete
+fiction out of one external fact, a remembered superstition, and a
+turmoil of remorse, and fear and love for her father.
+
+Abnormality in these instances is only a matter of degree. When an
+Attorney-General, who has been frightened by a bomb exploded on his
+doorstep, convinces himself by the reading of revolutionary literature
+that a revolution is to happen on the first of May 1920, we recognize
+that much the same mechanism is at work. The war, of course, furnished
+many examples of this pattern: the casual fact, the creative
+imagination, the will to believe, and out of these three elements, a
+counterfeit of reality to which there was a violent instinctive
+response. For it is clear enough that under certain conditions men
+respond as powerfully to fictions as they do to realities, and that in
+many cases they help to create the very fictions to which they
+respond. Let him cast the first stone who did not believe in the
+Russian army that passed through England in August, 1914, did not
+accept any tale of atrocities without direct proof, and never saw a
+plot, a traitor, or a spy where there was none. Let him cast a stone
+who never passed on as the real inside truth what he had heard someone
+say who knew no more than he did.
+
+In all these instances we must note particularly one common factor. It
+is the insertion between man and his environment of a pseudo-environment.
+To that pseudo-environment his behavior is a response. But because it
+_is_ behavior, the consequences, if they are acts, operate not in
+the pseudo-environment where the behavior is stimulated, but in the
+real environment where action eventuates. If the behavior is not a
+practical act, but what we call roughly thought and emotion, it may
+be a long time before there is any noticeable break in the texture of
+the fictitious world. But when the stimulus of the pseudo-fact results
+in action on things or other people, contradiction soon develops.
+Then comes the sensation of butting one's head against a stone wall,
+of learning by experience, and witnessing Herbert Spencer's tragedy
+of the murder of a Beautiful Theory by a Gang of Brutal Facts, the
+discomfort in short of a maladjustment. For certainly, at the level of
+social life, what is called the adjustment of man to his environment
+takes place through the medium of fictions.
+
+By fictions I do not mean lies. I mean a representation of the
+environment which is in lesser or greater degree made by man himself.
+The range of fiction extends all the way from complete hallucination
+to the scientists' perfectly self-conscious use of a schematic model,
+or his decision that for his particular problem accuracy beyond a
+certain number of decimal places is not important. A work of fiction
+may have almost any degree of fidelity, and so long as the degree of
+fidelity can be taken into account, fiction is not misleading. In
+fact, human culture is very largely the selection, the rearrangement,
+the tracing of patterns upon, and the stylizing of, what William James
+called "the random irradiations and resettlements of our
+ideas." [Footnote: James, _Principles of Psychology_, Vol. II, p.
+638] The alternative to the use of fictions is direct exposure to the
+ebb and flow of sensation. That is not a real alternative, for however
+refreshing it is to see at times with a perfectly innocent eye,
+innocence itself is not wisdom, though a source and corrective of
+wisdom. For the real environment is altogether too big, too complex,
+and too fleeting for direct acquaintance. We are not equipped to deal
+with so much subtlety, so much variety, so many permutations and
+combinations. And although we have to act in that environment, we have
+to reconstruct it on a simpler model before we can manage with it. To
+traverse the world men must have maps of the world. Their persistent
+difficulty is to secure maps on which their own need, or someone
+else's need, has not sketched in the coast of Bohemia.
+
+4
+
+The analyst of public opinion must begin then, by recognizing the
+triangular relationship between the scene of action, the human picture
+of that scene, and the human response to that picture working itself
+out upon the scene of action. It is like a play suggested to the
+actors by their own experience, in which the plot is transacted in the
+real lives of the actors, and not merely in their stage parts. The
+moving picture often emphasizes with great skill this double drama of
+interior motive and external behavior. Two men are quarreling,
+ostensibly about some money, but their passion is inexplicable. Then
+the picture fades out and what one or the other of the two men sees
+with his mind's eye is reenacted. Across the table they were
+quarreling about money. In memory they are back in their youth when
+the girl jilted him for the other man. The exterior drama is
+explained: the hero is not greedy; the hero is in love.
+
+A scene not so different was played in the United States Senate. At
+breakfast on the morning of September 29, 1919, some of the Senators
+read a news dispatch in the _Washington Post_ about the landing
+of American marines on the Dalmatian coast. The newspaper said:
+
+FACTS NOW ESTABLISHED
+
+"The following important facts appear already _established_. The
+orders to Rear Admiral Andrews commanding the American naval forces in
+the Adriatic, came from the British Admiralty via the War Council and
+Rear Admiral Knapps in London. The approval or disapproval of the
+American Navy Department was not asked....
+
+WITHOUT DANIELS' KNOWLEDGE
+
+"Mr. Daniels was admittedly placed in a peculiar position when cables
+reached here stating that the forces over which he is presumed to have
+exclusive control were carrying on what amounted to naval warfare
+without his knowledge. It was fully realized that the _British
+Admiralty might desire to issue orders to Rear Admiral Andrews_ to
+act on behalf of Great Britain and her Allies, because the situation
+required sacrifice on the part of some nation if D'Annunzio's
+followers were to be held in check.
+
+"It was further realized that _under the new league of nations plan
+foreigners would be in a position to direct American Naval forces in
+emergencies_ with or without the consent of the American Navy
+Department...." etc. (Italics mine).
+
+The first Senator to comment is Mr. Knox of Pennsylvania. Indignantly
+he demands investigation. In Mr. Brandegee of Connecticut, who spoke
+next, indignation has already stimulated credulity. Where Mr. Knox
+indignantly wishes to know if the report is true, Mr. Brandegee, a
+half a minute later, would like to know what would have happened if
+marines had been killed. Mr. Knox, interested in the question, forgets
+that he asked for an inquiry, and replies. If American marines had
+been killed, it would be war. The mood of the debate is still
+conditional. Debate proceeds. Mr. McCormick of Illinois reminds the
+Senate that the Wilson administration is prone to the waging of small
+unauthorized wars. He repeats Theodore Roosevelt's quip about "waging
+peace." More debate. Mr. Brandegee notes that the marines acted "under
+orders of a Supreme Council sitting somewhere," but he cannot recall
+who represents the United States on that body. The Supreme Council is
+unknown to the Constitution of the United States. Therefore Mr. New of
+Indiana submits a resolution calling for the facts.
+
+So far the Senators still recognize vaguely that they are discussing a
+rumor. Being lawyers they still remember some of the forms of
+evidence. But as red-blooded men they already experience all the
+indignation which is appropriate to the fact that American marines
+have been ordered into war by a foreign government and without the
+consent of Congress. Emotionally they want to believe it, because they
+are Republicans fighting the League of Nations. This arouses the
+Democratic leader, Mr. Hitchcock of Nebraska. He defends the Supreme
+Council: it was acting under the war powers. Peace has not yet been
+concluded because the Republicans are delaying it. Therefore the
+action was necessary and legal. Both sides now assume that the report
+is true, and the conclusions they draw are the conclusions of their
+partisanship. Yet this extraordinary assumption is in a debate over a
+resolution to investigate the truth of the assumption. It reveals how
+difficult it is, even for trained lawyers, to suspend response until
+the returns are in. The response is instantaneous. The fiction is
+taken for truth because the fiction is badly needed.
+
+A few days later an official report showed that the marines were not
+landed by order of the British Government or of the Supreme Council.
+They had not been fighting the Italians. They had been landed at the
+request of the Italian Government to protect Italians, and the
+American commander had been officially thanked by the Italian
+authorities. The marines were not at war with Italy. They had acted
+according to an established international practice which had nothing
+to do with the League of Nations.
+
+The scene of action was the Adriatic. The picture of that scene in the
+Senators' heads at Washington was furnished, in this case probably
+with intent to deceive, by a man who cared nothing about the Adriatic,
+but much about defeating the League. To this picture the Senate
+responded by a strengthening of its partisan differences over the
+League.
+
+5
+
+Whether in this particular case the Senate was above or below its
+normal standard, it is not necessary to decide. Nor whether the Senate
+compares favorably with the House, or with other parliaments. At the
+moment, I should like to think only about the world-wide spectacle of
+men acting upon their environment, moved by stimuli from their
+pseudo-environments. For when full allowance has been made for
+deliberate fraud, political science has still to account for such
+facts as two nations attacking one another, each convinced that it is
+acting in self-defense, or two classes at war each certain that it
+speaks for the common interest. They live, we are likely to say, in
+different worlds. More accurately, they live in the same world, but
+they think and feel in different ones.
+
+It is to these special worlds, it is to these private or group, or
+class, or provincial, or occupational, or national, or sectarian
+artifacts, that the political adjustment of mankind in the Great
+Society takes place. Their variety and complication are impossible to
+describe. Yet these fictions determine a very great part of men's
+political behavior. We must think of perhaps fifty sovereign
+parliaments consisting of at least a hundred legislative bodies. With
+them belong at least fifty hierarchies of provincial and municipal
+assemblies, which with their executive, administrative and legislative
+organs, constitute formal authority on earth. But that does not begin
+to reveal the complexity of political life. For in each of these
+innumerable centers of authority there are parties, and these parties
+are themselves hierarchies with their roots in classes, sections,
+cliques and clans; and within these are the individual politicians,
+each the personal center of a web of connection and memory and fear
+and hope.
+
+Somehow or other, for reasons often necessarily obscure, as the result
+of domination or compromise or a logroll, there emerge from these
+political bodies commands, which set armies in motion or make peace,
+conscript life, tax, exile, imprison, protect property or confiscate
+it, encourage one kind of enterprise and discourage another,
+facilitate immigration or obstruct it, improve communication or censor
+it, establish schools, build navies, proclaim "policies," and
+"destiny," raise economic barriers, make property or unmake it, bring
+one people under the rule of another, or favor one class as against
+another. For each of these decisions some view of the facts is taken
+to be conclusive, some view of the circumstances is accepted as the
+basis of inference and as the stimulus of feeling. What view of the
+facts, and why that one?
+
+And yet even this does not begin to exhaust the real complexity. The
+formal political structure exists in a social environment, where there
+are innumerable large and small corporations and institutions,
+voluntary and semi-voluntary associations, national, provincial, urban
+and neighborhood groupings, which often as not make the decision that
+the political body registers. On what are these decisions based?
+
+"Modern society," says Mr. Chesterton, "is intrinsically insecure
+because it is based on the notion that all men will do the same thing
+for different reasons.... And as within the head of any convict may be
+the hell of a quite solitary crime, so in the house or under the hat
+of any suburban clerk may be the limbo of a quite separate philosophy.
+The first man may be a complete Materialist and feel his own body as a
+horrible machine manufacturing his own mind. He may listen to his
+thoughts as to the dull ticking of a clock. The man next door may be a
+Christian Scientist and regard his own body as somehow rather less
+substantial than his own shadow. He may come almost to regard his own
+arms and legs as delusions like moving serpents in the dream of
+delirium tremens. The third man in the street may not be a Christian
+Scientist but, on the contrary, a Christian. He may live in a fairy
+tale as his neighbors would say; a secret but solid fairy tale full of
+the faces and presences of unearthly friends. The fourth man may be a
+theosophist, and only too probably a vegetarian; and I do not see why
+I should not gratify myself with the fancy that the fifth man is a
+devil worshiper.... Now whether or not this sort of variety is
+valuable, this sort of unity is shaky. To expect that all men for all
+time will go on thinking different things, and yet doing the same
+things, is a doubtful speculation. It is not founding society on a
+communion, or even on a convention, but rather on a coincidence. Four
+men may meet under the same lamp post; one to paint it pea green as
+part of a great municipal reform; one to read his breviary in the
+light of it; one to embrace it with accidental ardour in a fit of
+alcoholic enthusiasm; and the last merely because the pea green post
+is a conspicuous point of rendezvous with his young lady. But to
+expect this to happen night after night is unwise...." [Footnote: G.
+K. Chesterton, "The Mad Hatter and the Sane Householder," _Vanity
+Fair_, January, 1921, p. 54]
+
+For the four men at the lamp post substitute the governments, the
+parties, the corporations, the societies, the social sets, the trades
+and professions, universities, sects, and nationalities of the world.
+Think of the legislator voting a statute that will affect distant
+peoples, a statesman coming to a decision. Think of the Peace
+Conference reconstituting the frontiers of Europe, an ambassador in a
+foreign country trying to discern the intentions of his own government
+and of the foreign government, a promoter working a concession in a
+backward country, an editor demanding a war, a clergyman calling on
+the police to regulate amusement, a club lounging-room making up its
+mind about a strike, a sewing circle preparing to regulate the
+schools, nine judges deciding whether a legislature in Oregon may fix
+the working hours of women, a cabinet meeting to decide on the
+recognition of a government, a party convention choosing a candidate
+and writing a platform, twenty-seven million voters casting their
+ballots, an Irishman in Cork thinking about an Irishman in Belfast, a
+Third International planning to reconstruct the whole of human
+society, a board of directors confronted with a set of their
+employees' demands, a boy choosing a career, a merchant estimating
+supply and demand for the coming season, a speculator predicting the
+course of the market, a banker deciding whether to put credit behind a
+new enterprise, the advertiser, the reader of advertisments.... Think
+of the different sorts of Americans thinking about their notions of
+"The British Empire" or "France" or "Russia" or "Mexico." It is not so
+different from Mr. Chesterton's four men at the pea green lamp post.
+
+6
+
+And so before we involve ourselves in the jungle of obscurities about
+the innate differences of men, we shall do well to fix our attention
+upon the extraordinary differences in what men know of the world.
+[Footnote: _Cf_. Wallas, _Our Social Heritage_, pp. 77 _et seq_.]
+I do not doubt that there are important biological differences. Since
+man is an animal it would be strange if there were not. But as
+rational beings it is worse than shallow to generalize at all
+about comparative behavior until there is a measurable similarity
+between the environments to which behavior is a response.
+
+The pragmatic value of this idea is that it introduces a much needed
+refinement into the ancient controversy about nature and nurture,
+innate quality and environment. For the pseudo-environment is a hybrid
+compounded of "human nature" and "conditions." To my mind it shows the
+uselessness of pontificating about what man is and always will be from
+what we observe man to be doing, or about what are the necessary
+conditions of society. For we do not know how men would behave in
+response to the facts of the Great Society. All that we really know is
+how they behave in response to what can fairly be called a most
+inadequate picture of the Great Society. No conclusion about man or
+the Great Society can honestly be made on evidence like that.
+
+This, then, will be the clue to our inquiry. We shall assume that what
+each man does is based not on direct and certain knowledge, but on
+pictures made by himself or given to him. If his atlas tells him that
+the world is flat he will not sail near what he believes to be the
+edge of our planet for fear of falling off. If his maps include a
+fountain of eternal youth, a Ponce de Leon will go in quest of it. If
+someone digs up yellow dirt that looks like gold, he will for a time
+act exactly as if he had found gold. The way in which the world is
+imagined determines at any particular moment what men will do. It does
+not determine what they will achieve. It determines their effort,
+their feelings, their hopes, not their accomplishments and results.
+The very men who most loudly proclaim their "materialism" and their
+contempt for "ideologues," the Marxian communists, place their entire
+hope on what? On the formation by propaganda of a class-conscious
+group. But what is propaganda, if not the effort to alter the picture
+to which men respond, to substitute one social pattern for another?
+What is class consciousness but a way of realizing the world? National
+consciousness but another way? And Professor Giddings' consciousness
+of kind, but a process of believing that we recognize among the
+multitude certain ones marked as our kind?
+
+Try to explain social life as the pursuit of pleasure and the
+avoidance of pain. You will soon be saying that the hedonist begs the
+question, for even supposing that man does pursue these ends, the
+crucial problem of why he thinks one course rather than another likely
+to produce pleasure, is untouched. Does the guidance of man's
+conscience explain? How then does he happen to have the particular
+conscience which he has? The theory of economic self-interest? But how
+do men come to conceive their interest in one way rather than another?
+The desire for security, or prestige, or domination, or what is
+vaguely called self-realization? How do men conceive their security,
+what do they consider prestige, how do they figure out the means of
+domination, or what is the notion of self which they wish to realize?
+Pleasure, pain, conscience, acquisition, protection, enhancement,
+mastery, are undoubtedly names for some of the ways people act. There
+may be instinctive dispositions which work toward such ends. But no
+statement of the end, or any description of the tendencies to seek it,
+can explain the behavior which results. The very fact that men
+theorize at all is proof that their pseudo-environments, their
+interior representations of the world, are a determining element in
+thought, feeling, and action. For if the connection between reality
+and human response were direct and immediate, rather than indirect and
+inferred, indecision and failure would be unknown, and (if each of us
+fitted as snugly into the world as the child in the womb), Mr. Bernard
+Shaw would not have been able to say that except for the first nine
+months of its existence no human being manages its affairs as well as
+a plant.
+
+The chief difficulty in adapting the psychoanalytic scheme to
+political thought arises in this connection. The Freudians are
+concerned with the maladjustment of distinct individuals to other
+individuals and to concrete circumstances. They have assumed that if
+internal derangements could be straightened out, there would be little
+or no confusion about what is the obviously normal relationship. But
+public opinion deals with indirect, unseen, and puzzling facts, and
+there is nothing obvious about them. The situations to which public
+opinions refer are known only as opinions. The psychoanalyst, on the
+other hand, almost always assumes that the environment is knowable,
+and if not knowable then at least bearable, to any unclouded
+intelligence. This assumption of his is the problem of public opinion.
+Instead of taking for granted an environment that is readily known,
+the social analyst is most concerned in studying how the larger
+political environment is conceived, and how it can be conceived more
+successfully. The psychoanalyst examines the adjustment to an X,
+called by him the environment; the social analyst examines the X,
+called by him the pseudo-environment.
+
+He is, of course, permanently and constantly in debt to the new
+psychology, not only because when rightly applied it so greatly helps
+people to stand on their own feet, come what may, but because the
+study of dreams, fantasy and rationalization has thrown light on how
+the pseudo-environment is put together. But he cannot assume as his
+criterion either what is called a "normal biological career"
+[Footnote: Edward J. Kempf, _Psychopathology_, p. 116.] within
+the existing social order, or a career "freed from religious
+suppression and dogmatic conventions" outside. [Footnote: _Id_.,
+p. 151.] What for a sociologist is a normal social career? Or one
+freed from suppressions and conventions? Conservative critics do, to
+be sure, assume the first, and romantic ones the second. But in
+assuming them they are taking the whole world for granted. They are
+saying in effect either that society is the sort of thing which
+corresponds to their idea of what is normal, or the sort of thing
+which corresponds to their idea of what is free. Both ideas are merely
+public opinions, and while the psychoanalyst as physician may perhaps
+assume them, the sociologist may not take the products of existing
+public opinion as criteria by which to study public opinion.
+
+7
+
+The world that we have to deal with politically is out of reach, out
+of sight, out of mind. It has to be explored, reported, and imagined.
+Man is no Aristotelian god contemplating all existence at one glance.
+He is the creature of an evolution who can just about span a
+sufficient portion of reality to manage his survival, and snatch what
+on the scale of time are but a few moments of insight and happiness.
+Yet this same creature has invented ways of seeing what no naked eye
+could see, of hearing what no ear could hear, of weighing immense
+masses and infinitesimal ones, of counting and separating more items
+than he can individually remember. He is learning to see with his mind
+vast portions of the world that he could never see, touch, smell,
+hear, or remember. Gradually he makes for himself a trustworthy
+picture inside his head of the world beyond his reach.
+
+Those features of the world outside which have to do with the behavior
+of other human beings, in so far as that behavior crosses ours, is
+dependent upon us, or is interesting to us, we call roughly public
+affairs. The pictures inside the heads of these human beings, the
+pictures of themselves, of others, of their needs, purposes, and
+relationship, are their public opinions. Those pictures which are
+acted upon by groups of people, or by individuals acting in the name
+of groups, are Public Opinion with capital letters. And so in the
+chapters which follow we shall inquire first into some of the reasons
+why the picture inside so often misleads men in their dealings with
+the world outside. Under this heading we shall consider first the
+chief factors which limit their access to the facts. They are the
+artificial censorships, the limitations of social contact, the
+comparatively meager time available in each day for paying attention
+to public affairs, the distortion arising because events have to be
+compressed into very short messages, the difficulty of making a small
+vocabulary express a complicated world, and finally the fear of facing
+those facts which would seem to threaten the established routine of
+men's lives.
+
+The analysis then turns from these more or less external limitations
+to the question of how this trickle of messages from the outside is
+affected by the stored up images, the preconceptions, and prejudices
+which interpret, fill them out, and in their turn powerfully direct
+the play of our attention, and our vision itself. From this it
+proceeds to examine how in the individual person the limited messages
+from outside, formed into a pattern of stereotypes, are identified
+with his own interests as he feels and conceives them. In the
+succeeding sections it examines how opinions are crystallized into
+what is called Public Opinion, how a National Will, a Group Mind, a
+Social Purpose, or whatever you choose to call it, is formed.
+
+The first five parts constitute the descriptive section of the book.
+There follows an analysis of the traditional democratic theory of
+public opinion. The substance of the argument is that democracy in its
+original form never seriously faced the problem which arises because
+the pictures inside people's heads do not automatically correspond
+with the world outside. And then, because the democratic theory is
+under criticism by socialist thinkers, there follows an examination of
+the most advanced and coherent of these criticisms, as made by the
+English Guild Socialists. My purpose here is to find out whether these
+reformers take into account the main difficulties of public opinion.
+My conclusion is that they ignore the difficulties, as completely as
+did the original democrats, because they, too, assume, and in a much
+more complicated civilization, that somehow mysteriously there exists
+in the hearts of men a knowledge of the world beyond their reach.
+
+I argue that representative government, either in what is ordinarily
+called politics, or in industry, cannot be worked successfully, no
+matter what the basis of election, unless there is an independent,
+expert organization for making the unseen facts intelligible to those
+who have to make the decisions. I attempt, therefore, to argue that
+the serious acceptance of the principle that personal representation
+must be supplemented by representation of the unseen facts would alone
+permit a satisfactory decentralization, and allow us to escape from
+the intolerable and unworkable fiction that each of us must acquire a
+competent opinion about all public affairs. It is argued that the
+problem of the press is confused because the critics and the
+apologists expect the press to realize this fiction, expect it to make
+up for all that was not foreseen in the theory of democracy, and that
+the readers expect this miracle to be performed at no cost or trouble
+to themselves. The newspapers are regarded by democrats as a panacea
+for their own defects, whereas analysis of the nature of news and of
+the economic basis of journalism seems to show that the newspapers
+necessarily and inevitably reflect, and therefore, in greater or
+lesser measure, intensify, the defective organization of public
+opinion. My conclusion is that public opinions must be organized for
+the press if they are to be sound, not by the press as is the case
+today. This organization I conceive to be in the first instance the
+task of a political science that has won its proper place as
+formulator, in advance of real decision, instead of apologist, critic,
+or reporter after the decision has been made. I try to indicate that
+the perplexities of government and industry are conspiring to give
+political science this enormous opportunity to enrich itself and to
+serve the public. And, of course, I hope that these pages will help a
+few people to realize that opportunity more vividly, and therefore to
+pursue it more consciously.
+
+
+
+
+PART II
+
+APPROACHES TO THE WORLD OUTSIDE
+
+
+CHAPTER 2. CENSORSHIP AND PRIVACY
+ " 3. CONTACT AND OPPORTUNITY
+ " 4. TIME AND ATTENTION
+ " 5. SPEED, WORDS, AND CLEARNESS
+
+
+
+
+CHAPTER II
+
+CENSORSHIP AND PRIVACY
+
+1
+
+The picture of a general presiding over an editorial conference at the
+most terrible hour of one of the great battles of history seems more
+like a scene from The Chocolate Soldier than a page from life. Yet we
+know at first hand from the officer who edited the French communiques
+that these conferences were a regular part of the business of war;
+that in the worst moment of Verdun, General Joffre and his cabinet met
+and argued over the nouns, adjectives, and verbs that were to be
+printed in the newspapers the next morning.
+
+"The evening communique of the twenty-third (February 1916)" says M.
+de Pierrefeu, [Footnote: _G. Q. G_., pp. 126-129.] "was edited in
+a dramatic atmosphere. M. Berthelot, of the Prime Minister's office,
+had just telephoned by order of the minister asking General Pelle to
+strengthen the report and to emphasize the proportions of the enemy's
+attack. It was necessary to prepare the public for the worst outcome
+in case the affair turned into a catastrophe. This anxiety showed
+clearly that neither at G. H. Q. nor at the Ministry of War had the
+Government found reason for confidence. As M. Berthelot spoke, General
+Pelle made notes. He handed me the paper on which he had written the
+Government's wishes, together with the order of the day issued by
+General von Deimling and found on some prisoners, in which it was
+stated that this attack was the supreme offensive to secure peace.
+Skilfully used, all this was to demonstrate that Germany was letting
+loose a gigantic effort, an effort without precedent, and that from
+its success she hoped for the end of the war. The logic of this was
+that nobody need be surprised at our withdrawal. When, a half hour
+later, I went down with my manuscript, I found gathered together in
+Colonel Claudel's office, he being away, the major-general, General
+Janin, Colonel Dupont, and Lieutenant-Colonel Renouard. Fearing that I
+would not succeed in giving the desired impression, General Pelle had
+himself prepared a proposed communique. I read what I had just done.
+It was found to be too moderate. General Pelle's, on the other hand,
+seemed too alarming. I had purposely omitted von Deimling's order of
+the day. To put it into the communique _would be to break with the
+formula to which the public was accustomed_, would be to transform
+it into a kind of pleading. It would seem to say: 'How do you suppose
+we can resist?' There was reason to fear that the public would be
+distracted by this change of tone and would believe that everything
+was lost. I explained my reasons and suggested giving Deimling's text
+to the newspapers in the form of a separate note.
+
+"Opinion being divided, General Pelle went to ask General de Castelnau
+to come and decide finally. The General arrived smiling, quiet and
+good humored, said a few pleasant words about this new kind of
+literary council of war, and looked at the texts. He chose the simpler
+one, gave more weight to the first phrase, inserted the words 'as had
+been anticipated,' which supply a reassuring quality, and was flatly
+against inserting von Deimling's order, but was for transmitting it to
+the press in a special note ... " General Joffre that evening read the
+communique carefully and approved it.
+
+Within a few hours those two or three hundred words would be read all
+over the world. They would paint a picture in men's minds of what was
+happening on the slopes of Verdun, and in front of that picture people
+would take heart or despair. The shopkeeper in Brest, the peasant in
+Lorraine, the deputy in the Palais Bourbon, the editor in Amsterdam or
+Minneapolis had to be kept in hope, and yet prepared to accept
+possible defeat without yielding to panic. They are told, therefore,
+that the loss of ground is no surprise to the French Command. They are
+taught to regard the affair as serious, but not strange. Now, as a
+matter of fact, the French General Staff was not fully prepared for
+the German offensive. Supporting trenches had not been dug,
+alternative roads had not been built, barbed wire was lacking. But to
+confess that would have aroused images in the heads of civilians that
+might well have turned a reverse into a disaster. The High Command
+could be disappointed, and yet pull itself together; the people at
+home and abroad, full of uncertainties, and with none of the
+professional man's singleness of purpose, might on the basis of a
+complete story have lost sight of the war in a melee of faction and
+counter-faction about the competence of the officers. Instead,
+therefore, of letting the public act on all the facts which the
+generals knew, the authorities presented only certain facts, and these
+only in such a way as would be most likely to steady the people.
+
+In this case the men who arranged the pseudo-environment knew what the
+real one was. But a few days later an incident occurred about which
+the French Staff did not know the truth. The Germans announced
+[Footnote: On February 26, 1916. Pierrefeu, _G. Q. G._, pp. 133
+_et seq_.] that on the previous afternoon they had taken Fort
+Douaumont by assault. At French headquarters in Chantilly no one
+could understand this news. For on the morning of the twenty-fifth,
+after the engagement of the XXth corps, the battle had taken a turn
+for the better. Reports from the front said nothing about Douaumont.
+But inquiry showed that the German report was true, though no one as
+yet knew how the fort had been taken. In the meantime, the German
+communique was being flashed around the world, and the French had to
+say something. So headquarters explained. "In the midst of total
+ignorance at Chantilly about the way the attack had taken place, we
+imagined, in the evening communique of the 26th, a plan of the attack
+which certainly had a thousand to one chance of being true." The
+communique of this imaginary battle read:
+
+"A bitter struggle is taking place around Fort de Douaumont which is
+an advanced post of the old defensive organization of Verdun. The
+position taken this morning by the enemy, _after several
+unsuccessful assaults that cost him very heavy losses_, has been
+reached again and passed by our troops whom the enemy has not been
+able to drive back." [Footnote: This is my own translation: the
+English translation from London published in the New York Times of
+Sunday, Feb. 27, is as follows:
+
+London, Feb. 26 (1916). A furious struggle has been in progress around
+Fort de Douaumont which is an advance element of the old defensive
+organization of Verdun fortresses. The position captured this morning
+by the enemy after several fruitless assaults which cost him extremely
+heavy losses, [Footnote: The French text says "pertes tres elevees."
+Thus the English translation exaggerates the original text.] was
+reached again and gone beyond by our troops, which all the attempts of
+the enemy have not been able to push back."]
+
+What had actually happened differed from both the French and German
+accounts. While changing troops in the line, the position had somehow
+been forgotten in a confusion of orders. Only a battery commander and
+a few men remained in the fort. Some German soldiers, seeing the door
+open, had crawled into the fort, and taken everyone inside prisoner. A
+little later the French who were on the slopes of the hill were
+horrified at being shot at from the fort. There had been no battle at
+Douaumont and no losses. Nor had the French troops advanced beyond it
+as the communiques seemed to say. They were beyond it on either side,
+to be sure, but the fort was in enemy hands.
+
+Yet from the communique everyone believed that the fort was half
+surrounded. The words did not explicitly say so, but "the press, as
+usual, forced the pace." Military writers concluded that the Germans
+would soon have to surrender. In a few days they began to ask
+themselves why the garrison, since it lacked food, had not yet
+surrendered. "It was necessary through the press bureau to request
+them to drop the encirclement theme." [Footnote: Pierrefeu, _op.
+cit._, pp. 134-5.]
+
+2
+
+The editor of the French communique tells us that as the battle
+dragged out, his colleagues and he set out to neutralize the
+pertinacity of the Germans by continual insistence on their terrible
+losses. It is necessary to remember that at this time, and in fact
+until late in 1917, the orthodox view of the war for all the Allied
+peoples was that it would be decided by "attrition." Nobody believed
+in a war of movement. It was insisted that strategy did not count, or
+diplomacy. It was simply a matter of killing Germans. The general
+public more or less believed the dogma, but it had constantly to be
+reminded of it in face of spectacular German successes.
+
+"Almost no day passed but the communique.... ascribed to the Germans
+with some appearance of justice heavy losses, extremely heavy, spoke
+of bloody sacrifices, heaps of corpses, hecatombs. Likewise the
+wireless constantly used the statistics of the intelligence bureau at
+Verdun, whose chief, Major Cointet, had invented a method of
+calculating German losses which obviously produced marvelous results.
+Every fortnight the figures increased a hundred thousand or so. These
+300,000, 400,000, 500,000 casualties put out, divided into daily,
+weekly, monthly losses, repeated in all sorts of ways, produced a
+striking effect. Our formulae varied little: 'according to prisoners
+the German losses in the course of the attack have been considerable' ...
+'it is proved that the losses' ... 'the enemy exhausted by his losses
+has not renewed the attack' ... Certain formulae, later abandoned
+because they had been overworked, were used each day: 'under
+our artillery and machine gun fire' ... 'mowed down by our artillery
+and machine gun fire' ... Constant repetition impressed the neutrals
+and Germany itself, and helped to create a bloody background in spite
+of the denials from Nauen (the German wireless) which tried vainly to
+destroy the bad effect of this perpetual repetition." [Footnote: _Op.
+cit._, pp. 138-139.]
+
+The thesis of the French Command, which it wished to establish
+publicly by these reports, was formulated as follows for the guidance
+of the censors:
+
+"This offensive engages the active forces of our opponent whose
+manpower is declining. We have learned that the class of 1916 is
+already at the front. There will remain the 1917 class already being
+called up, and the resources of the third category (men above
+forty-five, or convalescents). In a few weeks, the German forces
+exhausted by this effort, will find themselves confronted with all the
+forces of the coalition (ten millions against seven millions)."
+[Footnote: _Op. cit._, p. 147.]
+
+According to M. de Pierrefeu, the French command had converted itself
+to this belief. "By an extraordinary aberration of mind, only the
+attrition of the enemy was seen; it appeared that our forces were not
+subject to attrition. General Nivelle shared these ideas. We saw the
+result in 1917."
+
+We have learned to call this propaganda. A group of men, who can
+prevent independent access to the event, arrange the news of it to
+suit their purpose. That the purpose was in this case patriotic does
+not affect the argument at all. They used their power to make the
+Allied publics see affairs as they desired them to be seen. The
+casualty figures of Major Cointet which were spread about the world
+are of the same order. They were intended to provoke a particular kind
+of inference, namely that the war of attrition was going in favor of
+the French. But the inference is not drawn in the form of argument. It
+results almost automatically from the creation of a mental picture of
+endless Germans slaughtered on the hills about Verdun. By putting the
+dead Germans in the focus of the picture, and by omitting to mention
+the French dead, a very special view of the battle was built up. It
+was a view designed to neutralize the effects of German territorial
+advances and the impression of power which the persistence of the
+offensive was making. It was also a view that tended to make the
+public acquiesce in the demoralizing defensive strategy imposed upon
+the Allied armies. For the public, accustomed to the idea that war
+consists of great strategic movements, flank attacks, encirclements,
+and dramatic surrenders, had gradually to forget that picture in favor
+of the terrible idea that by matching lives the war would be won.
+Through its control over all news from the front, the General Staff
+substituted a view of the facts that comported with this strategy.
+
+The General Staff of an army in the field is so placed that within
+wide limits it can control what the public will perceive. It controls
+the selection of correspondents who go to the front, controls their
+movements at the front, reads and censors their messages from the
+front, and operates the wires. The Government behind the army by its
+command of cables and passports, mails and custom houses and blockades
+increases the control. It emphasizes it by legal power over
+publishers, over public meetings, and by its secret service. But in
+the case of an army the control is far from perfect. There is always
+the enemy's communique, which in these days of wireless cannot be kept
+away from neutrals. Above all there is the talk of the soldiers, which
+blows back from the front, and is spread about when they are on
+leave. [Footnote: For weeks prior to the American attack at St. Mihiel
+and in the Argonne-Meuse, everybody in France told everybody else the
+deep secret.] An army is an unwieldy thing. And that is why the naval
+and diplomatic censorship is almost always much more complete. Fewer
+people know what is going on, and their acts are more easily
+supervised.
+
+3
+
+Without some form of censorship, propaganda in the strict sense of the
+word is impossible. In order to conduct a propaganda there must be
+some barrier between the public and the event. Access to the real
+environment must be limited, before anyone can create a
+pseudo-environment that he thinks wise or desirable. For while people
+who have direct access can misconceive what they see, no one else can
+decide how they shall misconceive it, unless he can decide where they
+shall look, and at what. The military censorship is the simplest form
+of barrier, but by no means the most important, because it is known to
+exist, and is therefore in certain measure agreed to and discounted.
+
+At different times and for different subjects some men impose and
+other men accept a particular standard of secrecy. The frontier
+between what is concealed because publication is not, as we say,
+"compatible with the public interest" fades gradually into what is
+concealed because it is believed to be none of the public's business.
+The notion of what constitutes a person's private affairs is elastic.
+Thus the amount of a man's fortune is considered a private affair, and
+careful provision is made in the income tax law to keep it as private
+as possible. The sale of a piece of land is not private, but the price
+may be. Salaries are generally treated as more private than wages,
+incomes as more private than inheritances. A person's credit rating is
+given only a limited circulation. The profits of big corporations are
+more public than those of small firms. Certain kinds of conversation,
+between man and wife, lawyer and client, doctor and patient, priest
+and communicant, are privileged. Directors' meetings are generally
+private. So are many political conferences. Most of what is said at a
+cabinet meeting, or by an ambassador to the Secretary of State, or at
+private interviews, or dinner tables, is private. Many people regard
+the contract between employer and employee as private. There was a
+time when the affairs of all corporations were held to be as private
+as a man's theology is to-day. There was a time before that when his
+theology was held to be as public a matter as the color of his eyes.
+But infectious diseases, on the other hand, were once as private as
+the processes of a man's digestion. The history of the notion of
+privacy would be an entertaining tale. Sometimes the notions violently
+conflict, as they did when the bolsheviks published the secret
+treaties, or when Mr. Hughes investigated the life insurance
+companies, or when somebody's scandal exudes from the pages of Town
+Topics to the front pages of Mr. Hearst's newspapers.
+
+Whether the reasons for privacy are good or bad, the barriers exist.
+Privacy is insisted upon at all kinds of places in the area of what is
+called public affairs. It is often very illuminating, therefore, to
+ask yourself how you got at the facts on which you base your opinion.
+Who actually saw, heard, felt, counted, named the thing, about which
+you have an opinion? Was it the man who told you, or the man who told
+him, or someone still further removed? And how much was he permitted
+to see? When he informs you that France thinks this and that, what
+part of France did he watch? How was he able to watch it? Where was he
+when he watched it? What Frenchmen was he permitted to talk to, what
+newspapers did he read, and where did they learn what they say? You
+can ask yourself these questions, but you can rarely answer them. They
+will remind you, however, of the distance which often separates your
+public opinion from the event with which it deals. And the reminder is
+itself a protection.
+
+
+
+
+CHAPTER III
+
+CONTACT AND OPPORTUNITY
+
+1
+
+While censorship and privacy intercept much information at its source,
+a very much larger body of fact never reaches the whole public at all,
+or only very slowly. For there are very distinct limits upon the
+circulation of ideas.
+
+A rough estimate of the effort it takes to reach "everybody" can be
+had by considering the Government's propaganda during the war.
+Remembering that the war had run over two years and a half before
+America entered it, that millions upon millions of printed pages had
+been circulated and untold speeches had been delivered, let us turn to
+Mr. Creel's account of his fight "for the minds of men, for the
+conquest of their convictions" in order that "the gospel of
+Americanism might be carried to every corner of the globe."
+[Footnote: George Creel, _How We Advertised America._]
+
+Mr. Creel had to assemble machinery which included a Division of News
+that issued, he tells us, more than six thousand releases, had to
+enlist seventy-five thousand Four Minute Men who delivered at least
+seven hundred and fifty-five thousand, one hundred and ninety speeches
+to an aggregate of over three hundred million people. Boy scouts
+delivered annotated copies of President Wilson's addresses to the
+householders of America. Fortnightly periodicals were sent to six
+hundred thousand teachers. Two hundred thousand lantern slides were
+furnished for illustrated lectures. Fourteen hundred and thirty-eight
+different designs were turned out for posters, window cards, newspaper
+advertisements, cartoons, seals and buttons. The chambers of commerce,
+the churches, fraternal societies, schools, were used as channels of
+distribution. Yet Mr. Creel's effort, to which I have not begun to do
+justice, did not include Mr. McAdoo's stupendous organization for the
+Liberty Loans, nor Mr. Hoover's far reaching propaganda about food,
+nor the campaigns of the Red Cross, the Y. M. C. A., Salvation Army,
+Knights of Columbus, Jewish Welfare Board, not to mention the
+independent work of patriotic societies, like the League to Enforce
+Peace, the League of Free Nations Association, the National Security
+League, nor the activity of the publicity bureaus of the Allies and of
+the submerged nationalities.
+
+Probably this is the largest and the most intensive effort to carry
+quickly a fairly uniform set of ideas to all the people of a nation.
+The older proselyting worked more slowly, perhaps more surely, but
+never so inclusively. Now if it required such extreme measures to
+reach everybody in time of crisis, how open are the more normal
+channels to men's minds? The Administration was trying, and while the
+war continued it very largely succeeded, I believe, in creating
+something that might almost be called one public opinion all over
+America. But think of the dogged work, the complicated ingenuity, the
+money and the personnel that were required. Nothing like that exists
+in time of peace, and as a corollary there are whole sections, there
+are vast groups, ghettoes, enclaves and classes that hear only vaguely
+about much that is going on.
+
+They live in grooves, are shut in among their own affairs, barred out
+of larger affairs, meet few people not of their own sort, read little.
+Travel and trade, the mails, the wires, and radio, railroads,
+highways, ships, motor cars, and in the coming generation aeroplanes,
+are, of course, of the utmost influence on the circulation of ideas.
+Each of these affects the supply and the quality of information and
+opinion in a most intricate way. Each is itself affected by technical,
+by economic, by political conditions. Every time a government relaxes
+the passport ceremonies or the customs inspection, every time a new
+railway or a new port is opened, a new shipping line established,
+every time rates go up or down, the mails move faster or more slowly,
+the cables are uncensored and made less expensive, highways built, or
+widened, or improved, the circulation of ideas is influenced. Tariff
+schedules and subsidies affect the direction of commercial enterprise,
+and therefore the nature of human contracts. And so it may well
+happen, as it did for example in the case of Salem, Massachusetts,
+that a change in the art of shipbuilding will reduce a whole city from
+a center where international influences converge to a genteel
+provincial town. All the immediate effects of more rapid transit are
+not necessarily good. It would be difficult to say, for example, that
+the railroad system of France, so highly centralized upon Paris, has
+been an unmixed blessing to the French people.
+
+It is certainly true that problems arising out of the means of
+communication are of the utmost importance, and one of the most
+constructive features of the program of the League of Nations has been
+the study given to railroad transit and access to the sea. The
+monopolizing of cables, [Footnote: Hence the wisdom of taking Yap
+seriously.] of ports, fuel stations, mountain passes, canals, straits,
+river courses, terminals, market places means a good deal more than
+the enrichment of a group of business men, or the prestige of a
+government. It means a barrier upon the exchange of news and opinion.
+But monopoly is not the only barrier. Cost and available supply are
+even greater ones, for if the cost of travelling or trading is
+prohibitive, if the demand for facilities exceeds the supply, the
+barriers exist even without monopoly.
+
+2
+
+The size of a man's income has considerable effect on his access to
+the world beyond his neighborhood. With money he can overcome almost
+every tangible obstacle of communication, he can travel, buy books and
+periodicals, and bring within the range of his attention almost any
+known fact of the world. The income of the individual, and the income
+of the community determine the amount of communication that is
+possible. But men's ideas determine how that income shall be spent,
+and that in turn affects in the long run the amount of income they
+will have. Thus also there are limitations, none the less real,
+because they are often self-imposed and self-indulgent.
+
+There are portions of the sovereign people who spend most of their
+spare time and spare money on motoring and comparing motor cars, on
+bridge-whist and post-mortems, on moving-pictures and potboilers,
+talking always to the same people with minute variations on the same
+old themes. They cannot really be said to suffer from censorship, or
+secrecy, the high cost or the difficulty of communication. They suffer
+from anemia, from lack of appetite and curiosity for the human scene.
+Theirs is no problem of access to the world outside. Worlds of
+interest are waiting for them to explore, and they do not enter.
+
+They move, as if on a leash, within a fixed radius of acquaintances
+according to the law and the gospel of their social set. Among men the
+circle of talk in business and at the club and in the smoking car is
+wider than the set to which they belong. Among women the social set
+and the circle of talk are frequently almost identical. It is in the
+social set that ideas derived from reading and lectures and from the
+circle of talk converge, are sorted out, accepted, rejected, judged
+and sanctioned. There it is finally decided in each phase of a
+discussion which authorities and which sources of information are
+admissible, and which not.
+
+Our social set consists of those who figure as people in the phrase
+"people are saying"; they are the people whose approval matters most
+intimately to us. In big cities among men and women of wide interests
+and with the means for moving about, the social set is not so rigidly
+defined. But even in big cities, there are quarters and nests of
+villages containing self-sufficing social sets. In smaller communities
+there may exist a freer circulation, a more genuine fellowship from
+after breakfast to before dinner. But few people do not know,
+nevertheless, which set they really belong to, and which not.
+
+Usually the distinguishing mark of a social set is the presumption
+that the children may intermarry. To marry outside the set involves,
+at the very least, a moment of doubt before the engagement can be
+approved. Each social set has a fairly clear picture of its relative
+position in the hierarchy of social sets. Between sets at the same
+level, association is easy, individuals are quickly accepted,
+hospitality is normal and unembarrassed. But in contact between sets
+that are "higher" or "lower," there is always reciprocal hesitation, a
+faint malaise, and a consciousness of difference. To be sure in a
+society like that of the United States, individuals move somewhat
+freely out of one set into another, especially where there is no
+racial barrier and where economic position changes so rapidly.
+
+Economic position, however, is not measured by the amount of income.
+For in the first generation, at least, it is not income that
+determines social standing, but the character of a man's work, and it
+may take a generation or two before this fades out of the family
+tradition. Thus banking, law, medicine, public utilities, newspapers,
+the church, large retailing, brokerage, manufacture, are rated at a
+different social value from salesmanship, superintendence, expert
+technical work, nursing, school teaching, shop keeping; and those, in
+turn, are rated as differently from plumbing, being a chauffeur,
+dressmaking, subcontracting, or stenography, as these are from being a
+butler, lady's maid, a moving picture operator, or a locomotive
+engineer. And yet the financial return does not necessarily coincide
+with these gradations.
+
+3
+
+Whatever the tests of admission, the social set when formed is not a
+mere economic class, but something which more nearly resembles a
+biological clan. Membership is intimately connected with love,
+marriage and children, or, to speak more exactly, with the attitudes
+and desires that are involved. In the social set, therefore, opinions
+encounter the canons of Family Tradition, Respectability, Propriety,
+Dignity, Taste and Form, which make up the social set's picture of
+itself, a picture assiduously implanted in the children. In this
+picture a large space is tacitly given to an authorized version of
+what each set is called upon inwardly to accept as the social standing
+of the others. The more vulgar press for an outward expression of the
+deference due, the others are decently and sensitively silent about
+their own knowledge that such deference invisibly exists. But that
+knowledge, becoming overt when there is a marriage, a war, or a social
+upheaval, is the nexus of a large bundle of dispositions classified by
+Trotter [Footnote: W. Trotter, Instincts of the Herd in War and Peace.]
+under the general term instinct of the herd.
+
+Within each social set there are augurs like the van der Luydens and
+Mrs. Manson Mingott in "The Age of Innocence," [Footnote: Edith
+Wharton, _The Age of Innocence._] who are recognized as the
+custodians and the interpreters of its social pattern. You are made,
+they say, if the van der Luydens take you up. The invitations to their
+functions are the high sign of arrival and status. The elections to
+college societies, carefully graded and the gradations universally
+accepted, determine who is who in college. The social leaders,
+weighted with the ultimate eugenic responsibility, are peculiarly
+sensitive. Not only must they be watchfully aware of what makes for
+the integrity of their set, but they have to cultivate a special gift
+for knowing what other social sets are doing. They act as a kind of
+ministry of foreign affairs. Where most of the members of a set live
+complacently within the set, regarding it for all practical purposes
+as the world, the social leaders must combine an intimate knowledge of
+the anatomy of their own set with a persistent sense of its place in
+the hierarchy of sets.
+
+The hierarchy, in fact, is bound together by the social leaders. At
+any one level there is something which might almost be called a social
+set of the social leaders. But vertically the actual binding together
+of society, in so far as it is bound together at all by social
+contact, is accomplished by those exceptional people, frequently
+suspect, who like Julius Beaufort and Ellen Olenska in "The Age of
+Innocence" move in and out. Thus there come to be established personal
+channels from one set to another, through which Tarde's laws of
+imitation operate. But for large sections of the population there are
+no such channels. For them the patented accounts of society and the
+moving pictures of high life have to serve. They may develop a social
+hierarchy of their own, almost unnoticed, as have the Negroes and the
+"foreign element," but among that assimilated mass which always
+considers itself the "nation," there is in spite of the great
+separateness of sets, a variety of personal contacts through which a
+circulation of standards takes place.
+
+Some of the sets are so placed that they become what Professor Ross
+has called "radiant points of conventionality." [Footnote: Ross,
+_Social Psychology_, Ch. IX, X, XI.] Thus the social superior is
+likely to be imitated by the social inferior, the holder of power is
+imitated by subordinates, the more successful by the less successful,
+the rich by the poor, the city by the country. But imitation does not
+stop at frontiers. The powerful, socially superior, successful, rich,
+urban social set is fundamentally international throughout the western
+hemisphere, and in many ways London is its center. It counts among its
+membership the most influential people in the world, containing as it
+does the diplomatic set, high finance, the upper circles of the army
+and the navy, some princes of the church, a few great newspaper
+proprietors, their wives and mothers and daughters who wield the
+scepter of invitation. It is at once a great circle of talk and a real
+social set. But its importance comes from the fact that here at last
+the distinction between public and private affairs practically
+disappears. The private affairs of this set are public matters, and
+public matters are its private, often its family affairs. The
+confinements of Margot Asquith like the confinements of royalty are,
+as the philosophers say, in much the same universe of discourse as a
+tariff bill or a parliamentary debate.
+
+There are large areas of governments in which this social set is not
+interested, and in America, at least, it has exercised only a
+fluctuating control over the national government. But its power in
+foreign affairs is always very great, and in war time its prestige is
+enormously enhanced. That is natural enough because these
+cosmopolitans have a contact with the outer world that most people do
+not possess. They have dined with each other in the capitals, and
+their sense of national honor is no mere abstraction; it is a concrete
+experience of being snubbed or approved by their friends. To Dr.
+Kennicott of Gopher Prairie it matters mighty little what Winston
+thinks and a great deal what Ezra Stowbody thinks, but to Mrs. Mingott
+with a daughter married to the Earl of Swithin it matters a lot when
+she visits her daughter, or entertains Winston himself. Dr. Kennicott
+and Mrs. Mingott are both socially sensitive, but Mrs. Mingott is
+sensitive to a social set that governs the world, while Dr.
+Kennicott's social set governs only in Gopher Prairie. But in matters
+that effect the larger relationships of the Great Society, Dr.
+Kennicott will often be found holding what he thinks is purely his own
+opinion, though, as a matter of fact, it has trickled down to Gopher
+Prairie from High Society, transmuted on its passage through the
+provincial social sets.
+
+4
+
+It is no part of our inquiry to attempt an account of the social
+tissue. We need only fix in mind how big is the part played by the
+social set in our spiritual contact with the world, how it tends to
+fix what is admissible, and to determine how it shall be judged.
+Affairs within its immediate competence each set more or less
+determines for itself. Above all it determines the detailed
+administration of the judgment. But the judgment itself is formed on
+patterns [Footnote: _Cf_. Part III] that may be inherited from
+the past, transmitted or imitated from other social sets. The highest
+social set consists of those who embody the leadership of the Great
+Society. As against almost every other social set where the bulk of
+the opinions are first hand only about local affairs, in this Highest
+Society the big decisions of war and peace, of social strategy and the
+ultimate distribution of political power, are intimate experiences
+within a circle of what, potentially at least, are personal
+acquaintances.
+
+Since position and contact play so big a part in determining what can
+be seen, heard, read, and experienced, as well as what it is
+permissible to see, hear, read, and know, it is no wonder that moral
+judgment is so much more common than constructive thought. Yet in
+truly effective thinking the prime necessity is to liquidate
+judgments, regain an innocent eye, disentangle feelings, be curious
+and open-hearted. Man's history being what it is, political opinion on
+the scale of the Great Society requires an amount of selfless
+equanimity rarely attainable by any one for any length of time. We are
+concerned in public affairs, but immersed in our private ones. The
+time and attention are limited that we can spare for the labor of not
+taking opinions for granted, and we are subject to constant
+interruption.
+
+
+
+
+CHAPTER IV
+
+TIME AND ATTENTION
+
+NATURALLY it is possible to make a rough estimate only of the amount
+of attention people give each day to informing themselves about public
+affairs. Yet it is interesting that three estimates that I have
+examined agree tolerably well, though they were made at different
+times, in different places, and by different methods. [Footnote: July,
+1900. D. F. Wilcox, _The American Newspaper: A Study in Social
+Psychology_, Annals of the American Academy of Political and Social
+Science, vol. xvi, p. 56. (The statistical tables are reproduced in
+James Edward Rogers, _The American Newspaper_.)
+
+1916 (?) W. D. Scott, _The Psychology of Advertising_, pp.
+226-248. See also Henry Foster Adams, _Advertising and its Mental
+Laws_, Ch. IV.
+
+1920 _Newspaper Reading Habits of College Students_, by Prof.
+George Burton Hotchkiss and Richard B. Franken, published by the
+Association of National Advertisers, Inc., 15 East 26th Street, New
+York City.]
+
+A questionnaire was sent by Hotchkiss and Franken to 1761 men and
+women college students in New York City, and answers came from all but
+a few. Scott used a questionnaire on four thousand prominent business
+and professional men in Chicago and received replies from twenty-three
+hundred. Between seventy and seventy-five percent of all those who
+replied to either inquiry thought they spent a quarter of an hour a
+day reading newspapers. Only four percent of the Chicago group guessed
+at less than this and twenty-five percent guessed at more. Among the
+New Yorkers a little over eight percent figured their newspaper
+reading at less than fifteen minutes, and seventeen and a half at
+more.
+
+Very few people have an accurate idea of fifteen minutes, so the
+figures are not to be taken literally. Moreover, business men,
+professional people, and college students are most of them liable to a
+curious little bias against appearing to spend too much time over the
+newspapers, and perhaps also to a faint suspicion of a desire to be
+known as rapid readers. All that the figures can justly be taken to
+mean is that over three quarters of those in the selected groups rate
+rather low the attention they give to printed news of the outer world.
+
+These time estimates are fairly well confirmed by a test which is less
+subjective. Scott asked his Chicagoans how many papers they read each
+day, and was told that
+
+ 14 percent read but one paper
+ 46 " " two papers
+ 21 " " three papers
+ 10 " " four papers
+ 3 " " five papers
+ 2 " " six papers
+ 3 " " all the papers (eight
+ at the time of this inquiry).
+
+The two- and three-paper readers are sixty-seven percent, which comes
+fairly close to the seventy-one percent in Scott's group who rate
+themselves at fifteen minutes a day. The omnivorous readers of from
+four to eight papers coincide roughly with the twenty-five percent who
+rated themselves at more than fifteen minutes.
+
+2
+
+It is still more difficult to guess how the time is distributed. The
+college students were asked to name "the five features which interest
+you most." Just under twenty percent voted for "general news," just
+under fifteen for editorials, just under twelve for "politics," a
+little over eight for finance, not two years after the armistice a
+little over six for foreign news, three and a half for local, nearly
+three for business, and a quarter of one percent for news about
+"labor." A scattering said they were most interested in sports,
+special articles, the theatre, advertisements, cartoons, book reviews,
+"accuracy," music, "ethical tone," society, brevity, art, stories,
+shipping, school news, "current news," print. Disregarding these,
+about sixty-seven and a half percent picked as the most interesting
+features news and opinion that dealt with public affairs.
+
+This was a mixed college group. The girls professed greater interest
+than the boys in general news, foreign news, local news, politics,
+editorials, the theatre, music, art, stories, cartoons,
+advertisements, and "ethical tone." The boys on the other hand were
+more absorbed in finance, sports, business page, "accuracy" and
+"brevity." These discriminations correspond a little too closely with
+the ideals of what is cultured and moral, manly and decisive, not to
+make one suspect the utter objectivity of the replies.
+
+Yet they agree fairly well with the replies of Scott's Chicago
+business and professional men. They were asked, not what features
+interested them most, but why they preferred one newspaper to another.
+Nearly seventy-one percent based their conscious preference on local
+news (17.8%), or political (15.8%) or financial (11.3%), or foreign
+(9.5%), or general (7.2%), or editorials (9%). The other thirty
+percent decided on grounds not connected with public affairs. They
+ranged from not quite seven who decided for ethical tone, down to one
+twentieth of one percent who cared most about humor.
+
+How do these preferences correspond with the space given by newspapers
+to various subjects? Unfortunately there are no data collected on this
+point for the newspapers read by the Chicago and New York groups at
+the time the questionnaires were made. But there is an interesting
+analysis made over twenty years ago by Wilcox. He studied one hundred
+and ten newspapers in fourteen large cities, and classified the
+subject matter of over nine thousand columns.
+
+Averaged for the whole country the various newspaper matter was found
+to fill:
+
+ { (a) War News 17.9
+ { { Foreign 1.2
+ { (b) General " 21.8 { Politics 6.4
+I. News 55.3 { { Crime 3.1
+ { { Misc. 11.1
+ {
+ { { Business 8.2
+ { (c) Special " 15.6 { Sport 5.1
+ { Society 2.3
+
+II. Illustrations 3.1
+
+III. Literature 2.4
+ { (a) Editorials 3.9
+IV. Opinion 7.1 { (b) Letters & Exchange 3.2
+
+V. Advertisements 32.1
+
+
+In order to bring this table into a fair comparison, it is necessary
+to exclude the space given to advertisements, and recompute the
+percentages. For the advertisements occupied only an infinitesimal
+part of the conscious preference of the Chicago group or the college
+group. I think this is justifiable for our purposes because the press
+prints what advertisements it can get, [Footnote: Except those which it
+regards as objectionable, and those which, in rare instances, are
+crowded out.] whereas the rest of the paper is designed to the taste
+of its readers. The table would then read:
+
+ {War News 26.4-
+ { {Foreign 1.8-
+ I. News 81.4+{General News 32.0+ {Political 9.4+
+ { {Crime 4.6-
+ { {Misc. 16.3+
+ {
+ { {Business 12.1-
+ {Special " 23.0- {Sporting 7.5+
+ {Society 3.3-
+ II. Illustrations 4.6-
+III. Literature 3.5+
+ IV. Opinion 10.5- {Editorials 5.8-
+ {Letters 4.7+
+
+
+In this revised table if you add up the items which may be supposed to
+deal with public affairs, that is to say war, foreign, political,
+miscellaneous, business news, and opinion, you find a total of 76.5%
+of the edited space devoted in 1900 to the 70.6% of reasons given by
+Chicago business men in 1916 for preferring a particular newspaper,
+and to the five features which most interested 67.5% of the New York
+College students in 1920.
+
+This would seem to show that the tastes of business men and college
+students in big cities to-day still correspond more or less to the
+averaged judgments of newspaper editors in big cities twenty years
+ago. Since that time the proportion of features to news has
+undoubtedly increased, and so has the circulation and the size of
+newspapers. Therefore, if to-day you could secure accurate replies
+from more typical groups than college students or business and
+professional men, you would expect to find a smaller percentage of
+time devoted to public affairs, as well as a smaller percentage of
+space. On the other hand you would expect to find that the average man
+spends more than the quarter of an hour on his newspaper, and that
+while the percentage of space given to public affairs is less than
+twenty years ago the net amount is greater.
+
+No elaborate deductions are to be drawn from these figures. They help
+merely to make somewhat more concrete our notions of the effort that
+goes day by day into acquiring the data of our opinions. The
+newspapers are, of course, not the only means, but they are certainly
+the principal ones. Magazines, the public forum, the chautauqua, the
+church, political gatherings, trade union meetings, women's clubs, and
+news serials in the moving picture houses supplement the press. But
+taking it all at the most favorable estimate, the time each day is
+small when any of us is directly exposed to information from our
+unseen environment.
+
+
+
+
+CHAPTER V
+
+SPEED, WORDS, AND CLEARNESS
+
+1
+
+The unseen environment is reported to us chiefly by words. These words
+are transmitted by wire or radio from the reporters to the editors who
+fit them into print. Telegraphy is expensive, and the facilities are
+often limited. Press service news is, therefore, usually coded. Thus a
+dispatch which reads,--
+
+"Washington, D. C. June I.--The United States regards the question of
+German shipping seized in this country at the outbreak of hostilities
+as a closed incident,"
+
+may pass over the wires in the following form:
+
+"Washn i. The Uni Stas rgds tq of Ger spg seized in ts cou at t outbk
+o hox as a clod incident." [Footnote: Phillip's Code.]
+
+A news item saying:
+
+"Berlin, June 1, Chancellor Wirth told the Reichstag to-day in
+outlining the Government's program that 'restoration and
+reconciliation would be the keynote of the new Government's policy.'
+He added that the Cabinet was determined disarmament should be carried
+out loyally and that disarmament would not be the occasion of the
+imposition of further penalties by the Allies."
+
+may be cabled in this form:
+
+"Berlin 1. Chancellor Wirth told t Reichstag tdy in outlining the gvts
+pgn tt qn restoration & reconciliation wd b the keynote f new gvts
+policy. qj He added ttt cabinet ws dtmd disarmament sd b carried out
+loyally & tt disarmament wd n b. the ocan f imposition of further
+penalties bi t alis."
+
+In this second item the substance has been culled from a long speech
+in a foreign tongue, translated, coded, and then decoded. The
+operators who receive the messages transcribe them as they go along,
+and I am told that a good operator can write fifteen thousand or even
+more words per eight hour day, with a half an hour out for lunch and
+two ten minute periods for rest.
+
+2
+
+A few words must often stand for a whole succession of acts, thoughts,
+feelings and consequences. We read:
+
+"Washington, Dec. 23--A statement charging Japanese military
+authorities with deeds more 'frightful and barbarous' than anything
+ever alleged to have occurred in Belgium during the war was issued
+here to-day by the Korean Commission, based, the Commission said, on
+authentic reports received by it from Manchuria."
+
+Here eyewitnesses, their accuracy unknown, report to the makers of
+'authentic reports'; they in turn transmit these to a commission five
+thousand miles away. It prepares a statement, probably much too long
+for publication, from which a correspondent culls an item of print
+three and a half inches long. The meaning has to be telescoped in such
+a way as to permit the reader to judge how much weight to give to the
+news.
+
+It is doubtful whether a supreme master of style could pack all the
+elements of truth that complete justice would demand into a hundred
+word account of what had happened in Korea during the course of
+several months. For language is by no means a perfect vehicle of
+meanings. Words, like currency, are turned over and over again, to
+evoke one set of images to-day, another to-morrow. There is no
+certainty whatever that the same word will call out exactly the same
+idea in the reader's mind as it did in the reporter's. Theoretically,
+if each fact and each relation had a name that was unique, and if
+everyone had agreed on the names, it would be possible to communicate
+without misunderstanding. In the exact sciences there is an approach
+to this ideal, and that is part of the reason why of all forms of
+world-wide cooperation, scientific inquiry is the most effective.
+
+Men command fewer words than they have ideas to express, and language,
+as Jean Paul said, is a dictionary of faded metaphors. [Footnote:
+Cited by White, _Mechanisms of Character Formation._] The
+journalist addressing half a million readers of whom he has only a dim
+picture, the speaker whose words are flashed to remote villages and
+overseas, cannot hope that a few phrases will carry the whole burden
+of their meaning. "The words of Lloyd George, badly understood and
+badly transmitted," said M. Briand to the Chamber of Deputies,
+[Footnote: Special Cable to _The New York Times,_ May 25, 1921,
+by Edwin L, James. ] "seemed to give the Pan-Germanists the idea that
+the time had come to start something." A British Prime Minister,
+speaking in English to the whole attentive world, speaks his own
+meaning in his own words to all kinds of people who will see their
+meaning in those words. No matter how rich or subtle--or rather the
+more rich and the more subtle that which he has to say, the more his
+meaning will suffer as it is sluiced into standard speech and then
+distributed again among alien minds. [Footnote: In May of 1921,
+relations between England and France were strained by the insurrection
+of M. Korfanty in Upper Silesia. The London Correspondence of the
+_Manchester Guardian_ (May 20, 1921), contained the following
+item:
+
+"The Franco-English Exchange in Words.
+
+"In quarters well acquainted with French ways and character I find a
+tendency to think that undue sensibility has been shown by our press
+and public opinion in the lively and at times intemperate language of
+the French press through the present crisis. The point was put to me
+by a well-informed neutral observer in the following manner.
+
+"Words, like money, are tokens of value. They represent meaning,
+therefore, and just as money, their representative value goes up and
+down. The French word 'etonnant' was used by Bossuet with a terrible
+weight of meaning which it has lost to-day. A similar thing can be
+observed with the English word 'awful.' Some nations constitutionally
+tend to understate, others to overstate. What the British Tommy called
+an unhealthy place could only be described by an Italian soldier by
+means of a rich vocabulary aided with an exuberant mimicry. Nations
+that understate keep their word-currency sound. Nations that overstate
+suffer from inflation in their language.
+
+"Expressions such as 'a distinguished scholar,' 'a clever writer,'
+must be translated into French as 'a great savant,' 'an exquisite
+master.' It is a mere matter of exchange, just as in France one pound
+pays 46 francs, and yet one knows that that does not increase its
+value at home. Englishmen reading the French press should endeavour to
+work out a mental operation similar to that of the banker who puts
+back francs into pounds, and not forget in so doing that while in
+normal times the change was 25 it is now 46 on account of the war. For
+there is a war fluctuation on word exchanges as well as on money
+exchanges.
+
+"The argument, one hopes, works both ways, and Frenchmen do not fail
+to realize that there is as much value behind English reticence as
+behind their own exuberance of expression."]
+
+Millions of those who are watching him can read hardly at all.
+Millions more can read the words but cannot understand them. Of those
+who can both read and understand, a good three-quarters we may assume
+have some part of half an hour a day to spare for the subject. To them
+the words so acquired are the cue for a whole train of ideas on which
+ultimately a vote of untold consequences may be based. Necessarily the
+ideas which we allow the words we read to evoke form the biggest part
+of the original data of our opinions. The world is vast, the
+situations that concern us are intricate, the messages are few, the
+biggest part of opinion must be constructed in the imagination.
+
+When we use the word "Mexico" what picture does it evoke in a resident
+of New York? Likely as not, it is some composite of sand, cactus, oil
+wells, greasers, rum-drinking Indians, testy old cavaliers flourishing
+whiskers and sovereignty, or perhaps an idyllic peasantry a la Jean
+Jacques, assailed by the prospect of smoky industrialism, and fighting
+for the Rights of Man. What does the word "Japan" evoke? Is it a vague
+horde of slant-eyed yellow men, surrounded by Yellow Perils, picture
+brides, fans, Samurai, banzais, art, and cherry blossoms? Or the word
+"alien"? According to a group of New England college students, writing
+in the year 1920, an alien was the following: [Footnote: _The New
+Republic_: December 29, 1920, p. 142. ]
+
+"A person hostile to this country."
+"A person against the government."
+"A person who is on the opposite side."
+"A native of an unfriendly country."
+"A foreigner at war."
+"A foreigner who tries to do harm to the country he is in."
+"An enemy from a foreign land."
+"A person against a country." etc....
+
+Yet the word alien is an unusually exact legal term, far more exact
+than words like sovereignty, independence, national honor, rights,
+defense, aggression, imperialism, capitalism, socialism, about which
+we so readily take sides "for" or "against."
+
+3
+
+The power to dissociate superficial analogies, attend to differences
+and appreciate variety is lucidity of mind. It is a relative faculty.
+Yet the differences in lucidity are extensive, say as between a newly
+born infant and a botanist examining a flower. To the infant there is
+precious little difference between his own toes, his father's watch,
+the lamp on the table, the moon in the sky, and a nice bright yellow
+edition of Guy de Maupassant. To many a member of the Union League
+Club there is no remarkable difference between a Democrat, a
+Socialist, an anarchist, and a burglar, while to a highly
+sophisticated anarchist there is a whole universe of difference
+between Bakunin, Tolstoi, and Kropotkin. These examples show how
+difficult it might be to secure a sound public opinion about de
+Maupassant among babies, or about Democrats in the Union League Club.
+
+A man who merely rides in other people's automobiles may not rise to
+finer discrimination than between a Ford, a taxicab, and an
+automobile. But let that same man own a car and drive it, let him, as
+the psychoanalysts would say, project his libido upon automobiles, and
+he will describe a difference in carburetors by looking at the rear
+end of a car a city block away. That is why it is often such a relief
+when the talk turns from "general topics" to a man's own hobby. It is
+like turning from the landscape in the parlor to the ploughed field
+outdoors. It is a return to the three dimensional world, after a
+sojourn in the painter's portrayal of his own emotional response to
+his own inattentive memory of what he imagines he ought to have seen.
+
+We easily identify, says Ferenczi, two only partially similar things:
+[Footnote: Internat. Zeitschr, f. Arztl. Psychoanalyse, 1913.
+Translated and republished by Dr. Ernest Jones in S. Ferenczi,
+_Contributions to Psychoanalysis_, Ch. VIII, _Stages in the
+Development of the Sense of Reality_.] the child more easily than
+the adult, the primitive or arrested mind more readily than the
+mature. As it first appears in the child, consciousness seems to be an
+unmanageable mixture of sensations. The child has no sense of time,
+and almost none of space, it reaches for the chandelier with the same
+confidence that it reaches for its mother's breast, and at first with
+almost the same expectation. Only very gradually does function define
+itself. To complete inexperience this is a coherent and
+undifferentiated world, in which, as someone has said of a school of
+philosophers, all facts are born free and equal. Those facts which
+belong together in the world have not yet been separated from those
+which happen to lie side by side in the stream of consciousness.
+
+At first, says Ferenczi, the baby gets some of the things it wants by
+crying for them. This is "the period of magical hallucinatory
+omnipotence." In its second phase the child points to the things it
+wants, and they are given to it. "Omnipotence by the help of magic
+gestures." Later, the child learns to talk, asks for what it wishes,
+and is partially successful. "The period of magic thoughts and magic
+words." Each phase may persist for certain situations, though overlaid
+and only visible at times, as for example, in the little harmless
+superstitions from which few of us are wholly free. In each phase,
+partial success tends to confirm that way of acting, while failure
+tends to stimulate the development of another. Many individuals,
+parties, and even nations, rarely appear to transcend the magical
+organization of experience. But in the more advanced sections of the
+most advanced peoples, trial and error after repeated failure has led
+to the invention of a new principle. The moon, they learn, is not
+moved by baying at it. Crops are not raised from the soil by spring
+festivals or Republican majorities, but by sunlight, moisture, seeds,
+fertilizer, and cultivation. [Footnote: Ferenczi, being a pathologist,
+does not describe this maturer period where experience is organized as
+equations, the phase of realism on the basis of science.]
+
+Allowing for the purely schematic value of Ferenczi's categories of
+response, the quality which we note as critical is the power to
+discriminate among crude perceptions and vague analogies. This power
+has been studied under laboratory conditions. [Footnote: See, for
+example, Diagnostische Assoziation Studien, conducted at the
+Psychiatric University Clinic in Zurich under the direction of Dr. C.
+G. Jung. These tests were carried on principally under the so-called
+Krapelin-Aschaffenburg classification. They show reaction time,
+classify response to the stimulant word as inner, outer, and clang,
+show separate results for the first and second hundred words, for
+reaction time and reaction quality when the subject is distracted by
+holding an idea in mind, or when he replies while beating time with a
+metronome. Some of the results are summarized in Jung, _Analytical
+Psychology_, Ch. II, transl. by Dr. Constance E. Long.] The Zurich
+Association Studies indicate clearly that slight mental fatigue, an
+inner disturbance of attention or an external distraction, tend to
+"flatten" the quality of the response. An example of the very "flat"
+type is the clang association (cat-hat), a reaction to the sound and
+not to the sense of the stimulant word. One test, for example, shows a
+9% increase of clang in the second series of a hundred reactions. Now
+the clang is almost a repetition, a very primitive form of analogy.
+
+4
+
+If the comparatively simple conditions of a laboratory can so readily
+flatten out discrimination, what must be the effect of city life? In
+the laboratory the fatigue is slight enough, the distraction rather
+trivial. Both are balanced in measure by the subject's interest and
+self-consciousness. Yet if the beat of a metronome will depress
+intelligence, what do eight or twelve hours of noise, odor, and heat
+in a factory, or day upon day among chattering typewriters and
+telephone bells and slamming doors, do to the political judgments
+formed on the basis of newspapers read in street-cars and subways? Can
+anything be heard in the hubbub that does not shriek, or be seen in
+the general glare that does not flash like an electric sign? The life
+of the city dweller lacks solitude, silence, ease. The nights are
+noisy and ablaze. The people of a big city are assaulted by incessant
+sound, now violent and jagged, now falling into unfinished rhythms,
+but endless and remorseless. Under modern industrialism thought goes
+on in a bath of noise. If its discriminations are often flat and
+foolish, here at least is some small part of the reason. The sovereign
+people determines life and death and happiness under conditions where
+experience and experiment alike show thought to be most difficult.
+"The intolerable burden of thought" is a burden when the conditions
+make it burdensome. It is no burden when the conditions are favorable.
+It is as exhilarating to think as it is to dance, and just as natural.
+
+Every man whose business it is to think knows that he must for part of
+the day create about himself a pool of silence. But in that
+helter-skelter which we flatter by the name of civilization, the
+citizen performs the perilous business of government under the worst
+possible conditions. A faint recognition of this truth inspires the
+movement for a shorter work day, for longer vacations, for light, air,
+order, sunlight and dignity in factories and offices. But if the
+intellectual quality of our life is to be improved that is only the
+merest beginning. So long as so many jobs are an endless and, for the
+worker, an aimless routine, a kind of automatism using one set of
+muscles in one monotonous pattern, his whole life will tend towards an
+automatism in which nothing is particularly to be distinguished from
+anything else unless it is announced with a thunderclap. So long as he
+is physically imprisoned in crowds by day and even by night his
+attention will flicker and relax. It will not hold fast and define
+clearly where he is the victim of all sorts of pother, in a home which
+needs to be ventilated of its welter of drudgery, shrieking children,
+raucous assertions, indigestible food, bad air, and suffocating
+ornament.
+
+Occasionally perhaps we enter a building which is composed and
+spacious; we go to a theatre where modern stagecraft has cut away
+distraction, or go to sea, or into a quiet place, and we remember how
+cluttered, how capricious, how superfluous and clamorous is the
+ordinary urban life of our time. We learn to understand why our addled
+minds seize so little with precision, why they are caught up and
+tossed about in a kind of tarantella by headlines and catch-words, why
+so often they cannot tell things apart or discern identity in apparent
+differences.
+
+5
+
+But this external disorder is complicated further by internal.
+Experiment shows that the speed, the accuracy, and the intellectual
+quality of association is deranged by what we are taught to call
+emotional conflicts. Measured in fifths of a second, a series of a
+hundred stimuli containing both neutral and hot words may show a
+variation as between 5 and 32 or even a total failure to respond at
+all. [Footnote: Jung, _Clark Lectures_.] Obviously our public
+opinion is in intermittent contact with complexes of all sorts; with
+ambition and economic interest, personal animosity, racial prejudice,
+class feeling and what not. They distort our reading, our thinking,
+our talking and our behavior in a great variety of ways.
+
+And finally since opinions do not stop at the normal members of
+society, since for the purposes of an election, a propaganda, a
+following, numbers constitute power, the quality of attention is still
+further depressed. The mass of absolutely illiterate, of
+feeble-minded, grossly neurotic, undernourished and frustrated
+individuals, is very considerable, much more considerable there is
+reason to think than we generally suppose. Thus a wide popular appeal
+is circulated among persons who are mentally children or barbarians,
+people whose lives are a morass of entanglements, people whose
+vitality is exhausted, shut-in people, and people whose experience has
+comprehended no factor in the problem under discussion. The stream of
+public opinion is stopped by them in little eddies of misunderstanding,
+where it is discolored with prejudice and far fetched analogy.
+
+A "broad appeal" takes account of the quality of association, and is
+made to those susceptibilities which are widely distributed. A
+"narrow" or a "special" appeal is one made to those susceptibilities
+which are uncommon. But the same individual may respond with very
+different quality to different stimuli, or to the same stimuli at
+different times. Human susceptibilities are like an alpine country.
+There are isolated peaks, there are extensive but separated plateaus,
+and there are deeper strata which are quite continuous for nearly all
+mankind. Thus the individuals whose susceptibilities reach the
+rarefied atmosphere of those peaks where there exists an exquisitive
+difference between Frege and Peano, or between Sassetta's earlier and
+later periods, may be good stanch Republicans at another level of
+appeal, and when they are starving and afraid, indistinguishable from
+any other starving and frightened person. No wonder that the magazines
+with the large circulations prefer the face of a pretty girl to any
+other trade mark, a face, pretty enough to be alluring, but innocent
+enough to be acceptable. For the "psychic level" on which the stimulus
+acts determines whether the public is to be potentially a large or a
+small one.
+
+6
+
+Thus the environment with which our public opinions deal is refracted
+in many ways, by censorship and privacy at the source, by physical and
+social barriers at the other end, by scanty attention, by the poverty
+of language, by distraction, by unconscious constellations of feeling,
+by wear and tear, violence, monotony. These limitations upon our
+access to that environment combine with the obscurity and complexity
+of the facts themselves to thwart clearness and justice of perception,
+to substitute misleading fictions for workable ideas, and to deprive
+us of adequate checks upon those who consciously strive to mislead.
+
+
+
+
+PART III
+
+STEREOTYPES
+
+CHAPTER 6. STEREOTYPES
+ " 7. STEREOTYPES AS DEFENSE
+ " 8. BLIND SPOTS AND THEIR VALUE
+ " 9. CODES AND THEIR ENEMIES
+ " 10. THE DETECTION OF STEREOTYPES
+
+
+
+
+CHAPTER VI
+
+STEREOTYPES
+
+1
+
+Each of us lives and works on a small part of the earth's surface,
+moves in a small circle, and of these acquaintances knows only a few
+intimately. Of any public event that has wide effects we see at best
+only a phase and an aspect. This is as true of the eminent insiders
+who draft treaties, make laws, and issue orders, as it is of those who
+have treaties framed for them, laws promulgated to them, orders given
+at them. Inevitably our opinions cover a bigger space, a longer reach
+of time, a greater number of things, than we can directly observe.
+They have, therefore, to be pieced together out of what others have
+reported and what we can imagine.
+
+Yet even the eyewitness does not bring back a naeve picture of the
+scene. [Footnote: _E. g. cf._ Edmond Locard, _L'Enquete Criminelle
+et les Methodes Scientifiques._ A great deal of interesting material has
+been gathered in late years on the credibility of the witness, which
+shows, as an able reviewer of Dr. Locard's book says in _The
+Times_ (London) Literary Supplement (August 18, 1921), that
+credibility varies as to classes of witnesses and classes of events,
+and also as to type of perception. Thus, perceptions of touch, odor,
+and taste have low evidential value. Our hearing is defective and
+arbitrary when it judges the source and direction of sound, and in
+listening to the talk of other people "words which are not heard will
+be supplied by the witness in all good faith. He will have a theory of
+the purport of the conversation, and will arrange the sounds he heard
+to fit it." Even visual perceptions are liable to great error, as in
+identification, recognition, judgment of distance, estimates of
+numbers, for example, the size of a crowd. In the untrained observer,
+the sense of time is highly variable. All these original weaknesses
+are complicated by tricks of memory, and the incessant creative
+quality of the imagination. _Cf_. also Sherrington, _The Integrative
+Action of the Nervous System_, pp. 318-327.
+
+The late Professor Hugo Muensterberg wrote a popular book on this
+subject called _On the Witness Stand_.] For experience seems to
+show that he himself brings something to the scene which later he
+takes away from it, that oftener than not what he imagines to be the
+account of an event is really a transfiguration of it. Few facts in
+consciousness seem to be merely given. Most facts in consciousness
+seem to be partly made. A report is the joint product of the knower
+and known, in which the role of the observer is always selective and
+usually creative. The facts we see depend on where we are placed, and
+the habits of our eyes.
+
+An unfamiliar scene is like the baby's world, "one great, blooming,
+buzzing confusion." [Footnote: Wm. James, _Principles of
+Psychology_, Vol. I, p. 488.] This is the way, says Mr. John Dewey,
+[Footnote: John Dewey, _How We Think_, pg 121.] that any new
+thing strikes an adult, so far as the thing is really new and strange.
+"Foreign languages that we do not understand always seem jibberings,
+babblings, in which it is impossible to fix a definite, clear-cut,
+individualized group of sounds. The countryman in the crowded street,
+the landlubber at sea, the ignoramus in sport at a contest between
+experts in a complicated game, are further instances. Put an
+inexperienced man in a factory, and at first the work seems to him a
+meaningless medley. All strangers of another race proverbially look
+alike to the visiting stranger. Only gross differences of size or
+color are perceived by an outsider in a flock of sheep, each of which
+is perfectly individualized to the shepherd. A diffusive blur and an
+indiscriminately shifting suction characterize what we do not
+understand. The problem of the acquisition of meaning by things, or
+(stated in another way) of forming habits of simple apprehension, is
+thus the problem of introducing (1) _definiteness_ and _distinction_
+and (2) _consistency_ or _stability_ of meaning into what is
+otherwise vague and wavering."
+
+But the kind of definiteness and consistency introduced depends upon
+who introduces them. In a later passage [Footnote: _op. cit._, p.
+133.] Dewey gives an example of how differently an experienced layman
+and a chemist might define the word metal. "Smoothness, hardness,
+glossiness, and brilliancy, heavy weight for its size ... the
+serviceable properties of capacity for being hammered and pulled
+without breaking, of being softened by heat and hardened by cold, of
+retaining the shape and form given, of resistance to pressure and
+decay, would probably be included" in the layman's definition. But the
+chemist would likely as not ignore these esthetic and utilitarian
+qualities, and define a metal as "any chemical element that enters
+into combination with oxygen so as to form a base."
+
+For the most part we do not first see, and then define, we define
+first and then see. In the great blooming, buzzing confusion of the
+outer world we pick out what our culture has already defined for us,
+and we tend to perceive that which we have picked out in the form
+stereotyped for us by our culture. Of the great men who assembled at
+Paris to settle the affairs of mankind, how many were there who were
+able to see much of the Europe about them, rather than their
+commitments about Europe? Could anyone have penetrated the mind of M.
+Clemenceau, would he have found there images of the Europe of 1919, or
+a great sediment of stereotyped ideas accumulated and hardened in a
+long and pugnacious existence? Did he see the Germans of 1919, or the
+German type as he had learned to see it since 1871? He saw the type,
+and among the reports that came to him from Germany, he took to heart
+those reports, and, it seems, those only, which fitted the type that
+was in his mind. If a junker blustered, that was an authentic German;
+if a labor leader confessed the guilt of the empire, he was not an
+authentic German.
+
+At a Congress of Psychology in Goettingen an interesting experiment was
+made with a crowd of presumably trained observers. [Footnote: A. von
+Gennep, _La formation des legendes_, pp. 158-159. Cited F. van
+Langenhove, _The Growth of a Legend_, pp. 120-122.]
+
+"Not far from the hall in which the Congress was sitting there was a
+public fete with a masked ball. Suddenly the door of the hall was
+thrown open and a clown rushed in madly pursued by a negro, revolver
+in hand. They stopped in the middle of the room fighting; the clown
+fell, the negro leapt upon him, fired, and then both rushed out of the
+hall. The whole incident hardly lasted twenty seconds.
+
+"The President asked those present to write immediately a report since
+there was sure to be a judicial inquiry. Forty reports were sent in.
+Only one had less than 20% of mistakes in regard to the principal
+facts; fourteen had 20% to 40% of mistakes; twelve from 40% to 50%;
+thirteen more than 50%. Moreover in twenty-four accounts 10% of the
+details were pure inventions and this proportion was exceeded in ten
+accounts and diminished in six. Briefly a quarter of the accounts were
+false.
+
+"It goes without saying that the whole scene had been arranged and
+even photographed in advance. The ten false reports may then be
+relegated to the category of tales and legends; twenty-four accounts
+are half legendary, and six have a value approximating to exact
+evidence."
+
+Thus out of forty trained observers writing a responsible account of a
+scene that had just happened before their eyes, more than a majority
+saw a scene that had not taken place. What then did they see? One
+would suppose it was easier to tell what had occurred, than to invent
+something which had not occurred. They saw their stereotype of such a
+brawl. All of them had in the course of their lives acquired a series
+of images of brawls, and these images flickered before their eyes. In
+one man these images displaced less than 20% of the actual scene, in
+thirteen men more than half. In thirty-four out of the forty observers
+the stereotypes preempted at least one-tenth of the scene.
+
+A distinguished art critic has said [Footnote: Bernard Berenson,
+_The Central Italian Painters of the Renaissance_, pp. 60, _et
+seq_.] that "what with the almost numberless shapes assumed by an
+object. ... What with our insensitiveness and inattention, things
+scarcely would have for us features and outlines so determined and
+clear that we could recall them at will, but for the stereotyped
+shapes art has lent them." The truth is even broader than that, for
+the stereotyped shapes lent to the world come not merely from art, in
+the sense of painting and sculpture and literature, but from our moral
+codes and our social philosophies and our political agitations as
+well. Substitute in the following passage of Mr. Berenson's the words
+'politics,' 'business,' and 'society,' for the word 'art' and the
+sentences will be no less true: "... unless years devoted to the study
+of all schools of art have taught us also to see with our own eyes, we
+soon fall into the habit of moulding whatever we look at into the
+forms borrowed from the one art with which we are acquainted. There is
+our standard of artistic reality. Let anyone give us shapes and colors
+which we cannot instantly match in our paltry stock of hackneyed forms
+and tints, and we shake our heads at his failure to reproduce things
+as we know they certainly are, or we accuse him of insincerity."
+
+Mr. Berenson speaks of our displeasure when a painter "does not
+visualize objects exactly as we do," and of the difficulty of
+appreciating the art of the Middle Ages because since then "our manner
+of visualizing forms has changed in a thousand ways." [Footnote:
+_Cf._ also his comment on _Dante's Visual Images, and his Early
+Illustrators_ in _The Study and Criticism of Italian Art_ (First
+Series), p. 13. "_We_ cannot help dressing Virgil as a Roman,
+and giving him a 'classical profile' and 'statuesque carriage,' but
+Dante's visual image of Virgil was probably no less mediaeval, no
+more based on a critical reconstruction of antiquity, than his entire
+conception of the Roman poet. Fourteenth Century illustrators make
+Virgil look like a mediaeval scholar, dressed in cap and gown, and
+there is no reason why Dante's visual image of him should have been
+other than this."] He goes on to show how in regard to the human
+figure we have been taught to see what we do see. "Created by
+Donatello and Masaccio, and sanctioned by the Humanists, the new canon
+of the human figure, the new cast of features ... presented to the
+ruling classes of that time the type of human being most likely to win
+the day in the combat of human forces... Who had the power to break
+through this new standard of vision and, out of the chaos of things,
+to select shapes more definitely expressive of reality than those
+fixed by men of genius? No one had such power. People had perforce to
+see things in that way and in no other, and to see only the shapes
+depicted, to love only the ideals presented...." [Footnote: _The
+Central Italian Painters_, pp. 66-67.]
+
+2
+
+If we cannot fully understand the acts of other people, until we know
+what they think they know, then in order to do justice we have to
+appraise not only the information which has been at their disposal,
+but the minds through which they have filtered it. For the accepted
+types, the current patterns, the standard versions, intercept
+information on its way to consciousness. Americanization, for example,
+is superficially at least the substitution of American for European
+stereotypes. Thus the peasant who might see his landlord as if he were
+the lord of the manor, his employer as he saw the local magnate, is
+taught by Americanization to see the landlord and employer according
+to American standards. This constitutes a change of mind, which is, in
+effect, when the inoculation succeeds, a change of vision. His eye
+sees differently. One kindly gentlewoman has confessed that the
+stereotypes are of such overweening importance, that when hers are not
+indulged, she at least is unable to accept the brotherhood of man and
+the fatherhood of God: "we are strangely affected by the clothes we
+wear. Garments create a mental and social atmosphere. What can be
+hoped for the Americanism of a man who insists on employing a London
+tailor? One's very food affects his Americanism. What kind of American
+consciousness can grow in the atmosphere of sauerkraut and Limburger
+cheese? Or what can you expect of the Americanism of the man whose
+breath always reeks of garlic?" [Footnote: Cited by Mr. Edward Hale
+Bierstadt, _New Republic_, June 1 1921 p. 21.]
+
+This lady might well have been the patron of a pageant which a friend
+of mine once attended. It was called the Melting Pot, and it was given
+on the Fourth of July in an automobile town where many foreign-born
+workers are employed. In the center of the baseball park at second
+base stood a huge wooden and canvas pot. There were flights of steps
+up to the rim on two sides. After the audience had settled itself, and
+the band had played, a procession came through an opening at one side
+of the field. It was made up of men of all the foreign nationalities
+employed in the factories. They wore their native costumes, they were
+singing their national songs; they danced their folk dances, and
+carried the banners of all Europe. The master of ceremonies was the
+principal of the grade school dressed as Uncle Sam. He led them to the
+pot. He directed them up the steps to the rim, and inside. He called
+them out again on the other side. They came, dressed in derby hats,
+coats, pants, vest, stiff collar and polka-dot tie, undoubtedly, said
+my friend, each with an Eversharp pencil in his pocket, and all
+singing the Star-Spangled Banner.
+
+To the promoters of this pageant, and probably to most of the actors,
+it seemed as if they had managed to express the most intimate
+difficulty to friendly association between the older peoples of
+America and the newer. The contradiction of their stereotypes
+interfered with the full recognition of their common humanity. The
+people who change their names know this. They mean to change
+themselves, and the attitude of strangers toward them.
+
+There is, of course, some connection between the scene outside and the
+mind through which we watch it, just as there are some long-haired men
+and short-haired women in radical gatherings. But to the hurried
+observer a slight connection is enough. If there are two bobbed heads
+and four beards in the audience, it will be a bobbed and bearded
+audience to the reporter who knows beforehand that such gatherings are
+composed of people with these tastes in the management of their hair.
+There is a connection between our vision and the facts, but it is
+often a strange connection. A man has rarely looked at a landscape,
+let us say, except to examine its possibilities for division into
+building lots, but he has seen a number of landscapes hanging in the
+parlor. And from them he has learned to think of a landscape as a rosy
+sunset, or as a country road with a church steeple and a silver moon.
+One day he goes to the country, and for hours he does not see a single
+landscape. Then the sun goes down looking rosy. At once he recognizes
+a landscape and exclaims that it is beautiful. But two days later,
+when he tries to recall what he saw, the odds are that he will
+remember chiefly some landscape in a parlor.
+
+Unless he has been drunk or dreaming or insane he did see a sunset,
+but he saw in it, and above all remembers from it, more of what the
+oil painting taught him to observe, than what an impressionist
+painter, for example, or a cultivated Japanese would have seen and
+taken away with him. And the Japanese and the painter in turn will
+have seen and remembered more of the form they had learned, unless
+they happen to be the very rare people who find fresh sight for
+mankind. In untrained observation we pick recognizable signs out of
+the environment. The signs stand for ideas, and these ideas we fill
+out with our stock of images. We do not so much see this man and that
+sunset; rather we notice that the thing is man or sunset, and then see
+chiefly what our mind is already full of on those subjects.
+
+3
+
+There is economy in this. For the attempt to see all things freshly
+and in detail, rather than as types and generalities, is exhausting,
+and among busy affairs practically out of the question. In a circle of
+friends, and in relation to close associates or competitors, there is
+no shortcut through, and no substitute for, an individualized
+understanding. Those whom we love and admire most are the men and
+women whose consciousness is peopled thickly with persons rather than
+with types, who know us rather than the classification into which we
+might fit. For even without phrasing it to ourselves, we feel
+intuitively that all classification is in relation to some purpose not
+necessarily our own; that between two human beings no association has
+final dignity in which each does not take the other as an end in
+himself. There is a taint on any contact between two people which does
+not affirm as an axiom the personal inviolability of both.
+
+But modern life is hurried and multifarious, above all physical
+distance separates men who are often in vital contact with each other,
+such as employer and employee, official and voter. There is neither
+time nor opportunity for intimate acquaintance. Instead we notice a
+trait which marks a well known type, and fill in the rest of the
+picture by means of the stereotypes we carry about in our heads. He is
+an agitator. That much we notice, or are told. Well, an agitator is
+this sort of person, and so _he_ is this sort of person. He is an
+intellectual. He is a plutocrat. He is a foreigner. He is a "South
+European." He is from Back Bay. He is a Harvard Man. How different
+from the statement: he is a Yale Man. He is a regular fellow. He is a
+West Pointer. He is an old army sergeant. He is a Greenwich Villager:
+what don't we know about him then, and about her? He is an
+international banker. He is from Main Street.
+
+The subtlest and most pervasive of all influences ere those which
+create and maintain the repertory of stereotypes. We are told about
+the world before we see it. We imagine most things before we
+experience them. And those preconceptions, unless education has made
+us acutely aware, govern deeply the whole process of perception. They
+mark out certain objects as familiar or strange, emphasizing the
+difference, so that the slightly familiar is seen as very familiar,
+and the somewhat strange as sharply alien. They are aroused by small
+signs, which may vary from a true index to a vague analogy. Aroused,
+they flood fresh vision with older images, and project into the world
+what has been resurrected in memory. Were there no practical
+uniformities in the environment, there would be no economy and only
+error in the human habit of accepting foresight for sight. But there
+are uniformities sufficiently accurate, and the need of economizing
+attention is so inevitable, that the abandonment of all stereotypes
+for a wholly innocent approach to experience would impoverish human
+life.
+
+What matters is the character of the stereotypes, and the gullibility
+with which we employ them. And these in the end depend upon those
+inclusive patterns which constitute our philosophy of life. If in that
+philosophy we assume that the world is codified according to a code
+which we possess, we are likely to make our reports of what is going
+on describe a world run by our code. But if our philosophy tells us
+that each man is only a small part of the world, that his intelligence
+catches at best only phases and aspects in a coarse net of ideas,
+then, when we use our stereotypes, we tend to know that they are only
+stereotypes, to hold them lightly, to modify them gladly. We tend,
+also, to realize more and more clearly when our ideas started, where
+they started, how they came to us, why we accepted them. All useful
+history is antiseptic in this fashion. It enables us to know what
+fairy tale, what school book, what tradition, what novel, play,
+picture, phrase, planted one preconception in this mind, another in
+that mind.
+
+4
+
+Those who wish to censor art do not at least underestimate this
+influence. They generally misunderstand it, and almost always they are
+absurdly bent on preventing other people from discovering anything not
+sanctioned by them. But at any rate, like Plato in his argument about
+the poets, they feel vaguely that the types acquired through fiction
+tend to be imposed on reality. Thus there can be little doubt that the
+moving picture is steadily building up imagery which is then evoked by
+the words people read in their newspapers. In the whole experience of
+the race there has been no aid to visualization comparable to the
+cinema. If a Florentine wished to visualize the saints, he could go to
+the frescoes in his church, where he might see a vision of saints
+standardized for his time by Giotto. If an Athenian wished to
+visualize the gods he went to the temples. But the number of objects
+which were pictured was not great. And in the East, where the spirit
+of the second commandment was widely accepted, the portraiture of
+concrete things was even more meager, and for that reason perhaps the
+faculty of practical decision was by so much reduced. In the western
+world, however, during the last few centuries there has been an
+enormous increase in the volume and scope of secular description, the
+word picture, the narrative, the illustrated narrative, and finally
+the moving picture and, perhaps, the talking picture.
+
+Photographs have the kind of authority over imagination to-day, which
+the printed word had yesterday, and the spoken word before that. They
+seem utterly real. They come, we imagine, directly to us without human
+meddling, and they are the most effortless food for the mind
+conceivable. Any description in words, or even any inert picture,
+requires an effort of memory before a picture exists in the mind. But
+on the screen the whole process of observing, describing, reporting,
+and then imagining, has been accomplished for you. Without more
+trouble than is needed to stay awake the result which your imagination
+is always aiming at is reeled off on the screen. The shadowy idea
+becomes vivid; your hazy notion, let us say, of the Ku Klux Klan,
+thanks to Mr. Griffiths, takes vivid shape when you see the Birth of a
+Nation. Historically it may be the wrong shape, morally it may be a
+pernicious shape, but it is a shape, and I doubt whether anyone who
+has seen the film and does not know more about the Ku Klux Klan than
+Mr. Griffiths, will ever hear the name again without seeing those
+white horsemen.
+
+5
+
+And so when we speak of the mind of a group of people, of the French
+mind, the militarist mind, the bolshevik mind, we are liable to
+serious confusion unless we agree to separate the instinctive
+equipment from the stereotypes, the patterns, and the formulae which
+play so decisive a part in building up the mental world to which the
+native character is adapted and responds. Failure to make this
+distinction accounts for oceans of loose talk about collective minds,
+national souls, and race psychology. To be sure a stereotype may be so
+consistently and authoritatively transmitted in each generation from
+parent to child that it seems almost like a biological fact. In some
+respects, we may indeed have become, as Mr. Wallas says, [Footnote:
+Graham Wallas, _Our Social Heritage_, p. 17.] biologically
+parasitic upon our social heritage. But certainly there is not the
+least scientific evidence which would enable anyone to argue that men
+are born with the political habits of the country in which they are
+born. In so far as political habits are alike in a nation, the first
+places to look for an explanation are the nursery, the school, the
+church, not in that limbo inhabited by Group Minds and National Souls.
+Until you have thoroughly failed to see tradition being handed on from
+parents, teachers, priests, and uncles, it is a solecism of the worst
+order to ascribe political differences to the germ plasm.
+
+It is possible to generalize tentatively and with a decent humility
+about comparative differences within the same category of education
+and experience. Yet even this is a tricky enterprise. For almost no
+two experiences are exactly alike, not even of two children in the
+same household. The older son never does have the experience of being
+the younger. And therefore, until we are able to discount the
+difference in nurture, we must withhold judgment about differences of
+nature. As well judge the productivity of two soils by comparing their
+yield before you know which is in Labrador and which in Iowa, whether
+they have been cultivated and enriched, exhausted, or allowed to run
+wild.
+
+
+
+
+CHAPTER VII
+
+STEREOTYPES AS DEFENSE
+
+1
+
+THERE is another reason, besides economy of effort, why we so often
+hold to our stereotypes when we might pursue a more disinterested
+vision. The systems of stereotypes may be the core of our personal
+tradition, the defenses of our position in society.
+
+They are an ordered, more or less consistent picture of the world, to
+which our habits, our tastes, our capacities, our comforts and our
+hopes have adjusted themselves. They may not be a complete picture of
+the world, but they are a picture of a possible world to which we are
+adapted. In that world people and things have their well-known places,
+and do certain expected things. We feel at home there. We fit in. We
+are members. We know the way around. There we find the charm of the
+familiar, the normal, the dependable; its grooves and shapes are where
+we are accustomed to find them. And though we have abandoned much that
+might have tempted us before we creased ourselves into that mould,
+once we are firmly in, it fits as snugly as an old shoe.
+
+No wonder, then, that any disturbance of the stereotypes seems like an
+attack upon the foundations of the universe. It is an attack upon the
+foundations of _our_ universe, and, where big things are at
+stake, we do not readily admit that there is any distinction between
+our universe and the universe. A world which turns out to be one in
+which those we honor are unworthy, and those we despise are noble, is
+nerve-racking. There is anarchy if our order of precedence is not the
+only possible one. For if the meek should indeed inherit the earth, if
+the first should be last, if those who are without sin alone may cast
+a stone, if to Caesar you render only the things that are Caesar's,
+then the foundations of self-respect would be shaken for those who
+have arranged their lives as if these maxims were not true. A pattern
+of stereotypes is not neutral. It is not merely a way of substituting
+order for the great blooming, buzzing confusion of reality. It is not
+merely a short cut. It is all these things and something more. It is
+the guarantee of our self-respect; it is the projection upon the world
+of our own sense of our own value, our own position and our own
+rights. The stereotypes are, therefore, highly charged with the
+feelings that are attached to them. They are the fortress of our
+tradition, and behind its defenses we can continue to feel ourselves
+safe in the position we occupy.
+
+2
+
+When, for example, in the fourth century B. C., Aristotle wrote his
+defense of slavery in the face of increasing skepticism, [Footnote:
+Zimmern: _Greek Commonwealth_. See his footnote, p. 383.] the
+Athenian slaves were in great part indistinguishable from free
+citizens Mr. Zimmern quotes an amusing passage from the Old Oligarch
+explaining the good treatment of the slaves. "Suppose it were legal
+for a slave to be beaten by a citizen, it would frequently happen that
+an Athenian might be mistaken for a slave or an alien and receive a
+beating;--since the Athenian people is not better clothed than the
+slave or alien, nor in personal appearance is there any superiority."
+This absence of distinction would naturally tend to dissolve the
+institution. If free men and slaves looked alike, what basis was there
+for treating them so differently? It was this confusion which
+Aristotle set himself to clear away in the first book of his Politics.
+With unerring instinct he understood that to justify slavery he must
+teach the Greeks a way of _seeing_ their slaves that comported
+with the continuance of slavery.
+
+So, said Aristotle, there are beings who are slaves by nature.
+[Footnote: _Politics_, Bk. 1, Ch. 5.] "He then is by nature
+formed a slave, who is fitted to become the chattel of another person,
+_and on that account is so_." All this really says is that
+whoever happens to be a slave is by nature intended to be one.
+Logically the statement is worthless, but in fact it is not a
+proposition at all, and logic has nothing to do with it. It is a
+stereotype, or rather it is part of a stereotype. The rest follows
+almost immediately. After asserting that slaves perceive reason, but
+are not endowed with the use of it, Aristotle insists that "it is the
+intention of nature to make the bodies of slaves and free men
+different from each other, that the one should be robust for their
+necessary purposes, but the other erect; useless indeed for such
+servile labours, but fit for civil life... It is clear then that some
+men are free by nature, and others are slaves. ..."
+
+If we ask ourselves what is the matter with Aristotle's argument, we
+find that he has begun by erecting a great barrier between himself and
+the facts. When he had said that those who are slaves are by nature
+intended to be slaves, he at one stroke excluded the fatal question
+whether those particular men who happened to be slaves were the
+particular men intended by nature to be slaves. For that question
+would have tainted each case of slavery with doubt. And since the fact
+of being a slave was not evidence that a man was destined to be one,
+no certain test would have remained. Aristotle, therefore, excluded
+entirely that destructive doubt. Those who are slaves are intended to
+be slaves. Each slave holder was to look upon his chattels as natural
+slaves. When his eye had been trained to see them that way, he was to
+note as confirmation of their servile character the fact that they
+performed servile work, that they were competent to do servile work,
+and that they had the muscles to do servile work.
+
+This is the perfect stereotype. Its hallmark is that it precedes the
+use of reason; is a form of perception, imposes a certain character on
+the data of our senses before the data reach the intelligence. The
+stereotype is like the lavender window-panes on Beacon Street, like
+the door-keeper at a costume ball who judges whether the guest has an
+appropriate masquerade. There is nothing so obdurate to education or
+to criticism as the stereotype. It stamps itself upon the evidence in
+the very act of securing the evidence. That is why the accounts of
+returning travellers are often an interesting tale of what the
+traveller carried abroad with him on his trip. If he carried chiefly
+his appetite, a zeal for tiled bathrooms, a conviction that the
+Pullman car is the acme of human comfort, and a belief that it is
+proper to tip waiters, taxicab drivers, and barbers, but under no
+circumstances station agents and ushers, then his Odyssey will be
+replete with good meals and bad meals, bathing adventures,
+compartment-train escapades, and voracious demands for money. Or if he
+is a more serious soul he may while on tour have found himself at
+celebrated spots. Having touched base, and cast one furtive glance at
+the monument, he buried his head in Baedeker, read every word through,
+and moved on to the next celebrated spot; and thus returned with a
+compact and orderly impression of Europe, rated one star, or two.
+
+In some measure, stimuli from the outside, especially when they are
+printed or spoken words, evoke some part of a system of stereotypes,
+so that the actual sensation and the preconception occupy
+consciousness at the same time. The two are blended, much as if we
+looked at red through blue glasses and saw green. If what we are
+looking at corresponds successfully with what we anticipated, the
+stereotype is reinforced for the future, as it is in a man who knows
+in advance that the Japanese are cunning and has the bad luck to run
+across two dishonest Japanese.
+
+If the experience contradicts the stereotype, one of two things
+happens. If the man is no longer plastic, or if some powerful interest
+makes it highly inconvenient to rearrange his stereotypes, he pooh-
+poohs the contradiction as an exception that proves the rule,
+discredits the witness, finds a flaw somewhere, and manages to forget
+it. But if he is still curious and open-minded, the novelty is taken
+into the picture, and allowed to modify it. Sometimes, if the incident
+is striking enough, and if he has felt a general discomfort with his
+established scheme, he may be shaken to such an extent as to distrust
+all accepted ways of looking at life, and to expect that normally a
+thing will not be what it is generally supposed to be. In the extreme
+case, especially if he is literary, he may develop a passion for
+inverting the moral canon by making Judas, Benedict Arnold, or Caesar
+Borgia the hero of his tale.
+
+3
+
+The role played by the stereotype can be seen in the German tales
+about Belgian snipers. Those tales curiously enough were first refuted
+by an organization of German Catholic priests known as Pax. [Footnote:
+Fernand van Langenhove, _The Growth of a Legend._ The author is a
+Belgian sociologist.] The existence of atrocity stories is itself not
+remarkable, nor that the German people gladly believed them. But it is
+remarkable that a great conservative body of patriotic Germans should
+have set out as early as August 16, 1914, to contradict a collection
+of slanders on the enemy, even though such slanders were of the utmost
+value in soothing the troubled conscience of their fellow countrymen.
+Why should the Jesuit order in particular have set out to destroy a
+fiction so important to the fighting morale of Germany?
+
+I quote from M. van Langenhove's account:
+
+"Hardly had the German armies entered Belgium when strange rumors
+began to circulate. They spread from place to place, they were
+reproduced by the press, and they soon permeated the whole of Germany.
+It was said that the Belgian people, _instigated by the clergy,_
+had intervened perfidiously in the hostilities; had attacked by
+surprise isolated detachments; had indicated to the enemy the
+positions occupied by the troops; that old men, and even children, had
+been guilty of horrible atrocities upon wounded and defenseless German
+soldiers, tearing out their eyes and cutting off fingers, nose or
+ears; _that the priests from their pulpits had exhorted the people
+to commit these crimes, promising them as a reward the kingdom of
+heaven, and had even taken the lead in this barbarity._
+
+"Public credulity accepted these stories. The highest powers in the
+state welcomed them without hesitation and endorsed them with their
+authority...
+
+"In this way public opinion in Germany was disturbed and a lively
+indignation manifested itself, _directed especially against the
+priests_ who were held responsible for the barbarities attributed
+to the Belgians... By a natural diversion _the anger_ to which
+they were a prey _was directed_ by the Germans _against the
+Catholic clergy generally._ Protestants allowed the old religious
+hatred to be relighted in their minds and delivered themselves to
+attacks against Catholics. A new _Kulturkampf_ was let loose.
+
+"The Catholics did not delay in taking action against this hostile
+attitude." (Italics mine) [Footnote: _Op. cit._, pp. 5-7]
+
+There may have been some sniping. It would be extraordinary if every
+angry Belgian had rushed to the library, opened a manual of
+international law, and had informed himself whether he had a right to
+take potshot at the infernal nuisance tramping through his streets. It
+would be no less extraordinary if an army that had never been under
+fire, did not regard every bullet that came its way as unauthorized,
+because it was inconvenient, and indeed as somehow a violation of the
+rules of the Kriegspiel, which then constituted its only experience of
+war. One can imagine the more sensitive bent on convincing themselves
+that the people to whom they were doing such terrible things must be
+terrible people. And so the legend may have been spun until it reached
+the censors and propagandists, who, whether they believed it or not,
+saw its value, and let it loose on the German civilians. They too were
+not altogether sorry to find that the people they were outraging were
+sub-human. And, above all, since the legend came from their heroes,
+they were not only entitled to believe it, they were unpatriotic if
+they did not.
+
+But where so much is left to the imagination because the scene of
+action is lost in the fog of war, there is no check and no control.
+The legend of the ferocious Belgian priests soon tapped an old hatred.
+For in the minds of most patriotic protestant Germans, especially of
+the upper classes, the picture of Bismarck's victories included a long
+quarrel with the Roman Catholics. By a process of association, Belgian
+priests became priests, and hatred of Belgians a vent for all their
+hatreds. These German protestants did what some Americans did when
+under the stress of war they created a compound object of hatred out
+of the enemy abroad and all their opponents at home. Against this
+synthetic enemy, the Hun in Germany and the Hun within the Gate, they
+launched all the animosity that was in them.
+
+The Catholic resistance to the atrocity tales was, of course,
+defensive. It was aimed at those particular fictions which aroused
+animosity against all Catholics, rather than against Belgian Catholics
+alone. The _Informations Pax_, says M. van Langenhove, had only
+an ecclesiastical bearing and "confined their attention almost
+exclusively to the reprehensible acts attributed to the priests." And
+yet one cannot help wondering a little about what was set in motion in
+the minds of German Catholics by this revelation of what Bismarck's
+empire meant in relation to them; and also whether there was any
+obscure connection between that knowledge and the fact that the
+prominent German politician who was willing in the armistice to sign
+the death warrant of the empire was Erzberger, [Footnote: Since this
+was written, Erzberger has been assassinated.] the leader of the
+Catholic Centre Party.
+
+
+
+
+CHAPTER VIII
+
+BLIND SPOTS AND THEIR VALUE
+
+1
+
+I HAVE been speaking of stereotypes rather than ideals, because the
+word ideal is usually reserved for what we consider the good, the true
+and the beautiful. Thus it carries the hint that here is something to
+be copied or attained. But our repertory of fixed impressions is wider
+than that. It contains ideal swindlers, ideal Tammany politicians,
+ideal jingoes, ideal agitators, ideal enemies. Our stereotyped world
+is not necessarily the world we should like it to be. It is simply the
+kind of world we expect it to be. If events correspond there is a
+sense of familiarity, and we feel that we are moving with the movement
+of events. Our slave must be a slave by nature, if we are Athenians
+who wish to have no qualms. If we have told our friends that we do
+eighteen holes of golf in 95, we tell them after doing the course in
+110, that we are not ourselves to-day. That is to say, we are not
+acquainted with the duffer who foozled fifteen strokes.
+
+Most of us would deal with affairs through a rather haphazard and
+shifting assortment of stereotypes, if a comparatively few men in each
+generation were not constantly engaged in arranging, standardizing,
+and improving them into logical systems, known as the Laws of
+Political Economy, the Principles of Politics, and the like. Generally
+when we write about culture, tradition, and the group mind, we are
+thinking of these systems perfected by men of genius. Now there is no
+disputing the necessity of constant study and criticism of these
+idealized versions, but the historian of people, the politician, and
+the publicity man cannot stop there. For what operates in history is
+not the systematic idea as a genius formulated it, but shifting
+imitations, replicas, counterfeits, analogies, and distortions in
+individual minds.
+
+Thus Marxism is not necessarily what Karl Marx wrote in Das Kapital,
+but whatever it is that all the warring sects believe, who claim to be
+the faithful. From the gospels you cannot deduce the history of
+Christianity, nor from the Constitution the political history of
+America. It is Das Kapital as conceived, the gospels as preached and
+the preachment as understood, the Constitution as interpreted and
+administered, to which you have to go. For while there is a
+reciprocating influence between the standard version and the current
+versions, it is these current versions as distributed among men which
+affect their behavior. [Footnote: But unfortunately it is ever so much
+harder to know this actual culture than it is to summarize and to
+comment upon the works of genius. The actual culture exists in people
+far too busy to indulge in the strange trade of formulating their
+beliefs. They record them only incidentally, and the student rarely
+knows how typical are his data. Perhaps the best he can do is to
+follow Lord Bryce's suggestion [_Modern Democracies_, Vol. i, p.
+156] that he move freely "among all sorts and conditions of men," to
+seek out the unbiassed persons in every neighborhood who have skill in
+sizing up. "There is a _flair_ which long practise and 'sympathetic
+touch' bestow. The trained observer learns how to profit by small
+indications, as an old seaman discerns, sooner than the landsman,
+the signs of coming storm." There is, in short, a vast amount of
+guess work involved, and it is no wonder that scholars, who enjoy
+precision, so often confine their attentions to the neater formulations
+of other scholars.]
+
+"The theory of Relativity," says a critic whose eyelids, like the Lady
+Lisa's, are a little weary, "promises to develop into a principle as
+adequate to universal application as was the theory of Evolution. This
+latter theory, from being a technical biological hypothesis, became an
+inspiring guide to workers in practically every branch of knowledge:
+manners and customs, morals, religions, philosophies, arts, steam
+engines, electric tramways--everything had 'evolved.' 'Evolution'
+became a very general term; it also became imprecise until, in many
+cases, the original, definite meaning of the word was lost, and the
+theory it had been evoked to describe was misunderstood. We are hardy
+enough to prophesy a similar career and fate for the theory of
+Relativity. The technical physical theory, at present imperfectly
+understood, will become still more vague and dim. History repeats
+itself, and Relativity, like Evolution, after receiving a number of
+intelligible but somewhat inaccurate popular expositions in its
+scientific aspect, will be launched on a world-conquering career. We
+suggest that, by that time, it will probably be called _Relativismus_.
+Many of these larger applications will doubtless be justified; some will
+be absurd and a considerable number will, we imagine, reduce to truisms.
+And the physical theory, the mere seed of this mighty growth, will become
+once more the purely technical concern of scientific men." [Footnote:
+_The Times_ (London), _Literary Supplement_, June 2, 1921, p.
+352. Professor Einstein said when he was in America in 1921 that
+people tended to overestimate the influence of his theory, and to
+under-estimate its certainty.]
+
+But for such a world-conquering career an idea must correspond,
+however imprecisely, to something. Professor Bury shows for how long a
+time the idea of progress remained a speculative toy. "It is not
+easy," he writes, [Footnote: J. B. Bury, _The Idea of Progress_,
+p. 324.] "for a new idea of the speculative order to penetrate and
+inform the general consciousness of a community until it has assumed
+some external and concrete embodiment, or is recommended by some
+striking material evidence. In the case of Progress both these
+conditions were fulfilled (in England) in the period 1820-1850." The
+most striking evidence was furnished by the mechanical revolution.
+"Men who were born at the beginning of the century had seen, before
+they had passed the age of thirty, the rapid development of steam
+navigation, the illumination of towns and houses by gas, the opening
+of the first railway." In the consciousness of the average householder
+miracles like these formed the pattern of his belief in the
+perfectibility of the human race.
+
+Tennyson, who was in philosophical matters a fairly normal person,
+tells us that when he went by the first train from Liverpool to
+Manchester (1830) he thought that the wheels ran in grooves. Then he
+wrote this line:
+
+"Let the great world spin forever down the ringing grooves of
+change." [Footnote: 2 Tennyson, _Memoir by his Son_, Vol. I, p.
+195. Cited by Bury, _op. cit_., p. 326.]
+
+And so a notion more or less applicable to a journey between Liverpool
+and Manchester was generalized into a pattern of the universe "for
+ever." This pattern, taken up by others, reinforced by dazzling
+inventions, imposed an optimistic turn upon the theory of evolution.
+That theory, of course, is, as Professor Bury says, neutral between
+pessimism and optimism. But it promised continual change, and the
+changes visible in the world marked such extraordinary conquests of
+nature, that the popular mind made a blend of the two. Evolution first
+in Darwin himself, and then more elaborately in Herbert Spencer, was a
+"progress towards perfection."
+
+2
+
+The stereotype represented by such words as "progress" and
+"perfection" was composed fundamentally of mechanical inventions. And
+mechanical it has remained, on the whole, to this day. In America more
+than anywhere else, the spectacle of mechanical progress has made so
+deep an impression, that it has suffused the whole moral code. An
+American will endure almost any insult except the charge that he is
+not progressive. Be he of long native ancestry, or a recent immigrant,
+the aspect that has always struck his eye is the immense physical
+growth of American civilization. That constitutes a fundamental
+stereotype through which he views the world: the country village will
+become the great metropolis, the modest building a skyscraper, what is
+small shall be big; what is slow shall be fast; what is poor shall be
+rich; what is few shall be many; whatever is shall be more so.
+
+Not every American, of course, sees the world this way. Henry Adams
+didn't, and William Allen White doesn't. But those men do, who in the
+magazines devoted to the religion of success appear as Makers of
+America. They mean just about that when they preach evolution,
+progress, prosperity, being constructive, the American way of doing
+things. It is easy to laugh, but, in fact, they are using a very great
+pattern of human endeavor. For one thing it adopts an impersonal
+criterion; for another it adopts an earthly criterion; for a third it
+is habituating men to think quantitatively. To be sure the ideal
+confuses excellence with size, happiness with speed, and human nature
+with contraption. Yet the same motives are at work which have ever
+actuated any moral code, or ever will. The desire for the biggest, the
+fastest, the highest, or if you are a maker of wristwatches or
+microscopes the smallest; the love in short of the superlative and the
+"peerless," is in essence and possibility a noble passion.
+
+Certainly the American version of progress has fitted an extraordinary
+range of facts in the economic situation and in human nature. It
+turned an unusual amount of pugnacity, acquisitiveness, and lust of
+power into productive work. Nor has it, until more recently perhaps,
+seriously frustrated the active nature of the active members of the
+community. They have made a civilization which provides them who made
+it with what they feel to be ample satisfaction in work, mating and
+play, and the rush of their victory over mountains, wildernesses,
+distance, and human competition has even done duty for that part of
+religious feeling which is a sense of communion with the purpose of
+the universe. The pattern has been a success so nearly perfect in the
+sequence of ideals, practice, and results, that any challenge to it is
+called un-American.
+
+And yet, this pattern is a very partial and inadequate way of
+representing the world. The habit of thinking about progress as
+"development" has meant that many aspects of the environment were
+simply neglected. With the stereotype of "progress" before their eyes,
+Americans have in the mass seen little that did not accord with that
+progress. They saw the expansion of cities, but not the accretion of
+slums; they cheered the census statistics, but refused to consider
+overcrowding; they pointed with pride to their growth, but would not
+see the drift from the land, or the unassimilated immigration. They
+expanded industry furiously at reckless cost to their natural
+resources; they built up gigantic corporations without arranging for
+industrial relations. They grew to be one of the most powerful nations
+on earth without preparing their institutions or their minds for the
+ending of their isolation. They stumbled into the World War morally
+and physically unready, and they stumbled out again, much
+disillusioned, but hardly more experienced.
+
+In the World War the good and the evil influence of the American
+stereotype was plainly visible. The idea that the war could be won by
+recruiting unlimited armies, raising unlimited credits, building an
+unlimited number of ships, producing unlimited munitions, and
+concentrating without limit on these alone, fitted the traditional
+stereotype, and resulted in something like a physical miracle.
+[Footnote: I have in mind the transportation and supply of two million
+troops overseas. Prof. Wesley Mitchell points out that the total
+production of goods after our entrance into the war did not greatly
+increase in volume over that of the year 1916; but that production for
+war purposes did increase.] But among those most affected by the
+stereotype, there was no place for the consideration of what the
+fruits of victory were, or how they were to be attained. Therefore,
+aims were ignored, or regarded as automatic, and victory was
+conceived, because the stereotype demanded it, as nothing but an
+annihilating victory in the field. In peace time you did not ask what
+the fastest motor car was for, and in war you did not ask what the
+completest victory was for. Yet in Paris the pattern did not fit the
+facts. In peace you can go on endlessly supplanting small things with
+big ones, and big ones with bigger ones; in war when you have won
+absolute victory, you cannot go on to a more absolute victory. You
+have to do something on an entirely different pattern. And if you lack
+such a pattern, the end of the war is to you what it was to so many
+good people, an anticlimax in a dreary and savorless world.
+
+This marks the point where the stereotype and the facts, that cannot
+be ignored, definitely part company. There is always such a point,
+because our images of how things behave are simpler and more fixed
+than the ebb and flow of affairs. There comes a time, therefore, when
+the blind spots come from the edge of vision into the center. Then
+unless there are critics who have the courage to sound an alarm, and
+leaders capable of understanding the change, and a people tolerant by
+habit, the stereotype, instead of economizing effort, and focussing
+energy as it did in 1917 and 1918, may frustrate effort and waste
+men's energy by blinding them, as it did for those people who cried
+for a Carthaginian peace in 1919 and deplored the Treaty of Versailles
+in 1921.
+
+3
+
+Uncritically held, the stereotype not only censors out much that needs
+to be taken into account, but when the day of reckoning comes, and the
+stereotype is shattered, likely as not that which it did wisely take
+into account is ship-wrecked with it. That is the punishment assessed
+by Mr. Bernard Shaw against Free Trade, Free Contract, Free
+Competition, Natural Liberty, Laissez-faire, and Darwinism. A hundred
+years ago, when he would surely have been one of the tartest advocates
+of these doctrines, he would not have seen them as he sees them
+to-day, in the Infidel Half Century, [Footnote: _Back to
+Methuselah_. Preface.] to be excuses for "'doing the other fellow
+down' with impunity, all interference by a guiding government, all
+organization except police organization to protect legalized fraud
+against fisticuffs, all attempt to introduce human purpose and design
+and forethought into the industrial welter being 'contrary to the laws
+of political economy'" He would have seen, then, as one of the
+pioneers of the march to the plains of heaven [Footnote: _The
+Quintessence of Ibsenism_] that, of the kind of human purpose and
+design and forethought to be found in a government like that of Queen
+Victoria's uncles, the less the better. He would have seen, not the
+strong doing the weak down, but the foolish doing the strong down. He
+would have seen purposes, designs and forethoughts at work,
+obstructing invention, obstructing enterprise, obstructing what he
+would infallibly have recognized as the next move of Creative
+Evolution.
+
+Even now Mr. Shaw is none too eager for the guidance of any guiding
+government he knows, but in theory he has turned a full loop against
+laissez-faire. Most advanced thinking before the war had made the same
+turn against the established notion that if you unloosed everything,
+wisdom would bubble up, and establish harmony. Since the war, with its
+definite demonstration of guiding governments, assisted by censors,
+propagandists, and spies, Roebuck Ramsden and Natural Liberty have
+been readmitted to the company of serious thinkers.
+
+One thing is common to these cycles. There is in each set of
+stereotypes a point where effort ceases and things happen of their own
+accord, as you would like them to. The progressive stereotype,
+powerful to incite work, almost completely obliterates the attempt to
+decide what work and why that work. Laissez-faire, a blessed release
+from stupid officialdom, assumes that men will move by spontaneous
+combustion towards a pre-established harmony. Collectivism, an
+antidote to ruthless selfishness, seems, in the Marxian mind, to
+suppose an economic determinism towards efficiency and wisdom on the
+part of socialist officials. Strong government, imperialism at home
+and abroad, at its best deeply conscious of the price of disorder,
+relies at last on the notion that all that matters to the governed
+will be known by the governors. In each theory there is a spot of
+blind automatism.
+
+That spot covers up some fact, which if it were taken into account,
+would check the vital movement that the stereotype provokes. If the
+progressive had to ask himself, like the Chinaman in the joke, what he
+wanted to do with the time he saved by breaking the record, if the
+advocate of laissez-faire had to contemplate not only free and
+exuberant energies of men, but what some people call their human
+nature, if the collectivist let the center of his attention be
+occupied with the problem of how he is to secure his officials, if the
+imperialist dared to doubt his own inspiration, you would find more
+Hamlet and less Henry the Fifth. For these blind spots keep away
+distracting images, which with their attendant emotions, might cause
+hesitation and infirmity of purpose. Consequently the stereotype not
+only saves time in a busy life and is a defense of our position in
+society, but tends to preserve us from all the bewildering effect of
+trying to see the world steadily and see it whole.
+
+
+
+
+CHAPTER IX
+
+CODES AND THEIR ENEMIES
+
+ANYONE who has stood at the end of a railroad platform waiting for a
+friend, will recall what queer people he mistook for him. The shape of
+a hat, a slightly characteristic gait, evoked the vivid picture in his
+mind's eye. In sleep a tinkle may sound like the pealing of a great
+bell; the distant stroke of a hammer like a thunderclap. For our
+constellations of imagery will vibrate to a stimulus that is perhaps
+but vaguely similar to some aspect of them. They may, in
+hallucination, flood the whole consciousness. They may enter very
+little into perception, though I am inclined to think that such an
+experience is extremely rare and highly sophisticated, as when we gaze
+blankly at a familiar word or object, and it gradually ceases to be
+familiar. Certainly for the most part, the way we see things is a
+combination of what is there and of what we expected to find. The
+heavens are not the same to an astronomer as to a pair of lovers; a
+page of Kant will start a different train of thought in a Kantian and
+in a radical empiricist; the Tahitian belle is a better looking person
+to her Tahitian suitor than to the readers of the _National
+Geographic Magazine_.
+
+Expertness in any subject is, in fact, a multiplication of the number
+of aspects we are prepared to discover, plus the habit of discounting
+our expectations. Where to the ignoramus all things look alike, and
+life is just one thing after another, to the specialist things are
+highly individual. For a chauffeur, an epicure, a connoisseur, a
+member of the President's cabinet, or a professor's wife, there are
+evident distinctions and qualities, not at all evident to the casual
+person who discusses automobiles, wines, old masters, Republicans, and
+college faculties.
+
+But in our public opinions few can be expert, while life is, as Mr.
+Bernard Shaw has made plain, so short. Those who are expert are so on
+only a few topics. Even among the expert soldiers, as we learned
+during the war, expert cavalrymen were not necessarily brilliant with
+trench-warfare and tanks. Indeed, sometimes a little expertness on a
+small topic may simply exaggerate our normal human habit of trying to
+squeeze into our stereotypes all that can be squeezed, and of casting
+into outer darkness that which does not fit.
+
+Whatever we recognize as familiar we tend, if we are not very careful,
+to visualize with the aid of images already in our mind. Thus in the
+American view of Progress and Success there is a definite picture of
+human nature and of society. It is the kind of human nature and the
+kind of society which logically produce the kind of progress that is
+regarded as ideal. And then, when we seek to describe or explain
+actually successful men, and events that have really happened, we read
+back into them the qualities that are presupposed in the stereotypes.
+
+
+These qualities were standardized rather innocently by the older
+economists. They set out to describe the social system under which
+they lived, and found it too complicated for words. So they
+constructed what they sincerely hoped was a simplified diagram, not so
+different in principle and in veracity from the parallelogram with
+legs and head in a child's drawing of a complicated cow. The scheme
+consisted of a capitalist who had diligently saved capital from his
+labor, an entrepreneur who conceived a socially useful demand and
+organized a factory, a collection of workmen who freely contracted,
+take it or leave it, for their labor, a landlord, and a group of
+consumers who bought in the cheapest market those goods which by the
+ready use of the pleasure-pain calculus they knew would give them the
+most pleasure. The model worked. The kind of people, which the model
+assumed, living in the sort of world the model assumed, invariably
+cooperated harmoniously in the books where the model was described.
+
+With modification and embroidery, this pure fiction, used by
+economists to simplify their thinking, was retailed and popularized
+until for large sections of the population it prevailed as the
+economic mythology of the day. It supplied a standard version of
+capitalist, promoter, worker and consumer in a society that was
+naturally more bent on achieving success than on explaining it. The
+buildings which rose, and the bank accounts which accumulated, were
+evidence that the stereotype of how the thing had been done was
+accurate. And those who benefited most by success came to believe they
+were the kind of men they were supposed to be. No wonder that the
+candid friends of successful men, when they read the official
+biography and the obituary, have to restrain themselves from asking
+whether this is indeed their friend.
+
+2
+
+To the vanquished and the victims, the official portraiture was, of
+course, unrecognizable. For while those who exemplified progress did
+not often pause to inquire whether they had arrived according to the
+route laid down by the economists, or by some other just as
+creditable, the unsuccessful people did inquire. "No one," says
+William James, [Footnote: _The Letters of William James,_ Vol. I,
+p.65] "sees further into a generalization than his own knowledge of
+detail extends." The captains of industry saw in the great trusts
+monuments of (their) success; their defeated competitors saw the
+monuments of (their) failure. So the captains expounded the economies
+and virtues of big business, asked to be let alone, said they were the
+agents of prosperity, and the developers of trade. The vanquished
+insisted upon the wastes and brutalities of the trusts, and called
+loudly upon the Department of Justice to free business from
+conspiracies. In the same situation one side saw progress, economy,
+and a splendid development; the other, reaction, extravagance, and a
+restraint of trade. Volumes of statistics, anecdotes about the real
+truth and the inside truth, the deeper and the larger truth, were
+published to prove both sides of the argument.
+
+For when a system of stereotypes is well fixed, our attention is
+called to those facts which support it, and diverted from those which
+contradict. So perhaps it is because they are attuned to find it, that
+kindly people discover so much reason for kindness, malicious people
+so much malice. We speak quite accurately of seeing through
+rose-colored spectacles, or with a jaundiced eye. If, as Philip
+Littell once wrote of a distinguished professor, we see life as
+through a class darkly, our stereotypes of what the best people and
+the lower classes are like will not be contaminated by understanding.
+What is alien will be rejected, what is different will fall upon
+unseeing eyes. We do not see what our eyes are not accustomed to take
+into account. Sometimes consciously, more often without knowing it, we
+are impressed by those facts which fit our philosophy.
+
+3
+
+This philosophy is a more or less organized series of images for
+describing the unseen world. But not only for describing it. For
+judging it as well. And, therefore, the stereotypes are loaded with
+preference, suffused with affection or dislike, attached to fears,
+lusts, strong wishes, pride, hope. Whatever invokes the stereotype is
+judged with the appropriate sentiment. Except where we deliberately
+keep prejudice in suspense, we do not study a man and judge him to be
+bad. We see a bad man. We see a dewy morn, a blushing maiden, a
+sainted priest, a humorless Englishman, a dangerous Red, a carefree
+bohemian, a lazy Hindu, a wily Oriental, a dreaming Slav, a volatile
+Irishman, a greedy Jew, a 100% American. In the workaday world that is
+often the real judgment, long in advance of the evidence, and it
+contains within itself the conclusion which the evidence is pretty
+certain to confirm. Neither justice, nor mercy, nor truth, enter into
+such a judgment, for the judgment has preceded the evidence. Yet a
+people without prejudices, a people with altogether neutral vision, is
+so unthinkable in any civilization of which it is useful to think,
+that no scheme of education could be based upon that ideal. Prejudice
+can be detected, discounted, and refined, but so long as finite men
+must compress into a short schooling preparation for dealing with a
+vast civilization, they must carry pictures of it around with them,
+and have prejudices. The quality of their thinking and doing will
+depend on whether those prejudices are friendly, friendly to other
+people, to other ideas, whether they evoke love of what is felt to be
+positively good, rather than hatred of what is not contained in their
+version of the good.
+
+Morality, good taste and good form first standardize and then
+emphasize certain of these underlying prejudices. As we adjust
+ourselves to our code, we adjust the facts we see to that code.
+Rationally, the facts are neutral to all our views of right and wrong.
+Actually, our canons determine greatly what we shall perceive and how.
+
+For a moral code is a scheme of conduct applied to a number of typical
+instances. To behave as the code directs is to serve whatever purpose
+the code pursues. It may be God's will, or the king's, individual
+salvation in a good, solid, three dimensional paradise, success on
+earth, or the service of mankind. In any event the makers of the code
+fix upon certain typical situations, and then by some form of
+reasoning or intuition, deduce the kind of behavior which would
+produce the aim they acknowledge. The rules apply where they apply.
+
+But in daily living how does a man know whether his predicament is the
+one the law-giver had in mind? He is told not to kill. But if his
+children are attacked, may he kill to stop a killing? The Ten
+Commandments are silent on the point. Therefore, around every code
+there is a cloud of interpreters who deduce more specific cases.
+Suppose, then, that the doctors of the law decide that he may kill in
+self-defense. For the next man the doubt is almost as great; how does
+he know that he is defining self-defense correctly, or that he has not
+misjudged the facts, imagined the attack, and is really the aggressor?
+Perhaps he has provoked the attack. But what is a provocation? Exactly
+these confusions infected the minds of most Germans in August, 1914.
+
+Far more serious in the modern world than any difference of moral code
+is the difference in the assumptions about facts to which the code is
+applied. Religious, moral and political formulae are nothing like so
+far apart as the facts assumed by their votaries. Useful discussion,
+then, instead of comparing ideals, reexamines the visions of the
+facts. Thus the rule that you should do unto others as you would have
+them do unto you rests on the belief that human nature is uniform. Mr.
+Bernard Shaw's statement that you should not do unto others what you
+would have them do unto you, because their tastes may be different,
+rests on the belief that human nature is not uniform. The maxim that
+competition is the life of trade consists of a whole tome of
+assumptions about economic motives, industrial relations, and the
+working of a particular commercial system. The claim that America will
+never have a merchant marine, unless it is privately owned and
+managed, assumes a certain proved connection between a certain kind of
+profit-making and incentive. The justification by the bolshevik
+propagandist of the dictatorship, espionage, and the terror, because
+"every state is an apparatus of violence" [Footnote: See _Two Years
+of Conflict on the Internal Front_, published by the Russian
+Socialist Federated Soviet Republic, Moscow, 1920. Translated by
+Malcolm W. Davis for the _New York Evening Post_, January 15,
+1921.] is an historical judgment, the truth of which is by no means
+self-evident to a non-communist.
+
+At the core of every moral code there is a picture of human nature, a
+map of the universe, and a version of history. To human nature (of the
+sort conceived), in a universe (of the kind imagined), after a history
+(so understood), the rules of the code apply. So far as the facts of
+personality, of the environment and of memory are different, by so far
+the rules of the code are difficult to apply with success. Now every
+moral code has to conceive human psychology, the material world, and
+tradition some way or other. But in the codes that are under the
+influence of science, the conception is known to be an hypothesis,
+whereas in the codes that come unexamined from the past or bubble up
+from the caverns of the mind, the conception is not taken as an
+hypothesis demanding proof or contradiction, but as a fiction accepted
+without question. In the one case, man is humble about his beliefs,
+because he knows they are tentative and incomplete; in the other he is
+dogmatic, because his belief is a completed myth. The moralist who
+submits to the scientific discipline knows that though he does not
+know everything, he is in the way of knowing something; the dogmatist,
+using a myth, believes himself to share part of the insight of
+omniscience, though he lacks the criteria by which to tell truth from
+error. For the distinguishing mark of a myth is that truth and error,
+fact and fable, report and fantasy, are all on the same plane of
+credibility.
+
+The myth is, then, not necessarily false. It might happen to be wholly
+true. It may happen to be partly true. If it has affected human
+conduct a long time, it is almost certain to contain much that is
+profoundly and importantly true. What a myth never contains is the
+critical power to separate its truths from its errors. For that power
+comes only by realizing that no human opinion, whatever its supposed
+origin, is too exalted for the test of evidence, that every opinion is
+only somebody's opinion. And if you ask why the test of evidence is
+preferable to any other, there is no answer unless you are willing to
+use the test in order to test it.
+
+4
+
+The statement is, I think, susceptible of overwhelming proof, that
+moral codes assume a particular view of the facts. Under the term
+moral codes I include all kinds: personal, family, economic,
+professional, legal, patriotic, international. At the center of each
+there is a pattern of stereotypes about psychology, sociology, and
+history. The same view of human nature, institutions or tradition
+rarely persists through all our codes. Compare, for example, the
+economic and the patriotic codes. There is a war supposed to affect
+all alike. Two men are partners in business. One enlists, the other
+takes a war contract. The soldier sacrifices everything, perhaps even
+his life. He is paid a dollar a day, and no one says, no one believes,
+that you could make a better soldier out of him by any form of
+economic incentive. That motive disappears out of his human nature.
+The contractor sacrifices very little, is paid a handsome profit over
+costs, and few say or believe that he would produce the munitions if
+there were no economic incentive. That may be unfair to him. The point
+is that the accepted patriotic code assumes one kind of human nature,
+the commercial code another. And the codes are probably founded on
+true expectations to this extent, that when a man adopts a certain
+code he tends to exhibit the kind of human nature which the code
+demands.
+
+That is one reason why it is so dangerous to generalize about human
+nature. A loving father can be a sour boss, an earnest municipal
+reformer, and a rapacious jingo abroad. His family life, his business
+career, his politics, and his foreign policy rest on totally different
+versions of what others are like and of how he should act. These
+versions differ by codes in the same person, the codes differ somewhat
+among persons in the same social set, differ widely as between social
+sets, and between two nations, or two colors, may differ to the point
+where there is no common assumption whatever. That is why people
+professing the same stock of religious beliefs can go to war. The
+element of their belief which determines conduct is that view of the
+facts which they assume.
+
+That is where codes enter so subtly and so pervasively into the making
+of public opinion. The orthodox theory holds that a public opinion
+constitutes a moral judgment on a group of facts. The theory I am
+suggesting is that, in the present state of education, a public
+opinion is primarily a moralized and codified version of the facts. I
+am arguing that the pattern of stereotypes at the center of our codes
+largely determines what group of facts we shall see, and in what light
+we shall see them. That is why, with the best will in the world, the
+news policy of a journal tends to support its editorial policy; why a
+capitalist sees one set of facts, and certain aspects of human nature,
+literally sees them; his socialist opponent another set and other
+aspects, and why each regards the other as unreasonable or perverse,
+when the real difference between them is a difference of perception.
+That difference is imposed by the difference between the capitalist
+and socialist pattern of stereotypes. "There are no classes in
+America," writes an American editor. "The history of all hitherto
+existing society is the history of class struggles," says the
+Communist Manifesto. If you have the editor's pattern in your mind,
+you will see vividly the facts that confirm it, vaguely and
+ineffectively those that contradict. If you have the communist
+pattern, you will not only look for different things, but you will see
+with a totally different emphasis what you and the editor happen to
+see in common.
+
+5
+
+And since my moral system rests on my accepted version of the facts,
+he who denies either my moral judgments or my version of the facts, is
+to me perverse, alien, dangerous. How shall I account for him? The
+opponent has always to be explained, and the last explanation that we
+ever look for is that he sees a different set of facts. Such an
+explanation we avoid, because it saps the very foundation of our own
+assurance that we have seen life steadily and seen it whole. It is
+only when we are in the habit of recognizing our opinions as a partial
+experience seen through our stereotypes that we become truly tolerant
+of an opponent. Without that habit, we believe in the absolutism of
+our own vision, and consequently in the treacherous character of all
+opposition. For while men are willing to admit that there are two
+sides to a "question," they do not believe that there are two sides to
+what they regard as a "fact." And they never do believe it until after
+long critical education, they are fully conscious of how second-hand
+and subjective is their apprehension of their social data.
+
+So where two factions see vividly each its own aspect, and contrive
+their own explanations of what they see, it is almost impossible for
+them to credit each other with honesty. If the pattern fits their
+experience at a crucial point, they no longer look upon it as an
+interpretation. They look upon it as "reality." It may not resemble
+the reality, except that it culminates in a conclusion which fits a
+real experience. I may represent my trip from New York to Boston by a
+straight line on a map, just as a man may regard his triumph as the
+end of a straight and narrow path. The road by which I actually went
+to Boston may have involved many detours, much turning and twisting,
+just as his road may have involved much besides pure enterprise, labor
+and thrift. But provided I reach Boston and he succeeds, the airline
+and the straight path will serve as ready made charts. Only when
+somebody tries to follow them, and does not arrive, do we have to
+answer objections. If we insist on our charts, and he insists on
+rejecting them, we soon tend to regard him as a dangerous fool, and he
+to regard us as liars and hypocrites. Thus we gradually paint
+portraits of each other. For the opponent presents himself as the man
+who says, evil be thou my good. He is an annoyance who does not fit
+into the scheme of things. Nevertheless he interferes. And since that
+scheme is based in our minds on incontrovertible fact fortified by
+irresistible logic, some place has to be found for him in the scheme.
+Rarely in politics or industrial disputes is a place made for him by
+the simple admission that he has looked upon the same reality and seen
+another aspect of it. That would shake the whole scheme.
+
+Thus to the Italians in Paris Fiume was Italian It was not merely a
+city that it would be desirable to include within the Italian kingdom.
+It was Italian. They fixed their whole mind upon the Italian majority
+within the legal boundaries of the city itself. The American
+delegates, having seen more Italians in New York than there are in
+Fiume, without regarding New York as Italian, fixed their eyes on
+Fiume as a central European port of entry. They saw vividly the
+Jugoslavs in the suburbs and the non-Italian hinterland. Some of the
+Italians in Paris were therefore in need of a convincing explanation
+of the American perversity. They found it in a rumor which started, no
+one knows where, that an influential American diplomat was in the
+snares of a Jugoslav mistress. She had been seen.... He had been
+seen.... At Versailles just off the boulevard. ... The villa with the
+large trees.
+
+This is a rather common way of explaining away opposition. In their
+more libelous form such charges rarely reach the printed page, and a
+Roosevelt may have to wait years, or a Harding months, before he can
+force an issue, and end a whispering campaign that has reached into
+every circle of talk. Public men have to endure a fearful amount of
+poisonous clubroom, dinner table, boudoir slander, repeated,
+elaborated, chuckled over, and regarded as delicious. While this sort
+of thing is, I believe, less prevalent in America than in Europe, yet
+rare is the American official about whom somebody is not repeating a
+scandal.
+
+Out of the opposition we make villains and conspiracies. If prices go
+up unmercifully the profiteers have conspired; if the newspapers
+misrepresent the news, there is a capitalist plot; if the rich are too
+rich, they have been stealing; if a closely fought election is lost,
+the electorate was corrupted; if a statesman does something of which
+you disapprove, he has been bought or influenced by some discreditable
+person. If workingmen are restless, they are the victims of agitators;
+if they are restless over wide areas, there is a conspiracy on foot.
+If you do not produce enough aeroplanes, it is the work of spies; if
+there is trouble in Ireland, it is German or Bolshevik "gold." And if
+you go stark, staring mad looking for plots, you see all strikes, the
+Plumb plan, Irish rebellion, Mohammedan unrest, the restoration of
+King Constantine, the League of Nations, Mexican disorder, the
+movement to reduce armaments, Sunday movies, short skirts, evasion of
+the liquor laws, Negro self-assertion, as sub-plots under some
+grandiose plot engineered either by Moscow, Rome, the Free Masons, the
+Japanese, or the Elders of Zion.
+
+
+
+
+CHAPTER X
+
+THE DETECTION OF STEREOTYPES
+
+1
+
+Skilled diplomatists, compelled to talk out loud to the warring
+peoples, learned how to use a large repertory of stereotypes. They
+were dealing with a precarious alliance of powers, each of which was
+maintaining its war unity only by the most careful leadership. The
+ordinary soldier and his wife, heroic and selfless beyond anything in
+the chronicles of courage, were still not heroic enough to face death
+gladly for all the ideas which were said by the foreign offices of
+foreign powers to be essential to the future of civilization. There
+were ports, and mines, rocky mountain passes, and villages that few
+soldiers would willingly have crossed No Man's Land to obtain for
+their allies.
+
+Now it happened in one nation that the war party which was in control
+of the foreign office, the high command, and most of the press, had
+claims on the territory of several of its neighbors. These claims were
+called the Greater Ruritania by the cultivated classes who regarded
+Kipling, Treitschke, and Maurice Barres as one hundred percent
+Ruritanian. But the grandiose idea aroused no enthusiasm abroad. So
+holding this finest flower of the Ruritanian genius, as their poet
+laureate said, to their hearts, Ruritania's statesmen went forth to
+divide and conquer. They divided the claim into sectors. For each
+piece they invoked that stereotype which some one or more of their
+allies found it difficult to resist, because that ally had claims for
+which it hoped to find approval by the use of this same stereotype.
+
+The first sector happened to be a mountainous region inhabited by
+alien peasants. Ruritania demanded it to complete her natural
+geographical frontier. If you fixed your attention long enough on the
+ineffable value of what is natural, those alien peasants just
+dissolved into fog, and only the slope of the mountains was visible.
+The next sector was inhabited by Ruritanians, and on the principle
+that no people ought to live under alien rule, they were re-annexed.
+Then came a city of considerable commercial importance, not inhabited
+by Ruritanians. But until the Eighteenth Century it had been part of
+Ruritania, and on the principle of Historic Right it was annexed.
+Farther on there was a splendid mineral deposit owned by aliens and
+worked by aliens. On the principle of reparation for damage it was
+annexed. Beyond this there was a territory inhabited 97% by aliens,
+constituting the natural geographical frontier of another nation,
+never historically a part of Ruritania. But one of the provinces which
+had been federated into Ruritania had formerly traded in those
+markets, and the upper class culture was Ruritanian. On the principle
+of cultural superiority and the necessity of defending civilization,
+the lands were claimed. Finally, there was a port wholly disconnected
+from Ruritania geographically, ethnically, economically, historically,
+traditionally. It was demanded on the ground that it was needed for
+national defense.
+
+In the treaties that concluded the Great War you can multiply examples
+of this kind. Now I do not wish to imply that I think it was possible
+to resettle Europe consistently on any one of these principles. I am
+certain that it was not. The very use of these principles, so
+pretentious and so absolute, meant that the spirit of accommodation
+did not prevail and that, therefore, the substance of peace was not
+there. For the moment you start to discuss factories, mines,
+mountains, or even political authority, as perfect examples of some
+eternal principle or other, you are not arguing, you are fighting.
+That eternal principle censors out all the objections, isolates the
+issue from its background and its context, and sets going in you some
+strong emotion, appropriate enough to the principle, highly
+inappropriate to the docks, warehouses, and real estate. And having
+started in that mood you cannot stop. A real danger exists. To meet it
+you have to invoke more absolute principles in order to defend what is
+open to attack. Then you have to defend the defenses, erect buffers,
+and buffers for the buffers, until the whole affair is so scrambled
+that it seems less dangerous to fight than to keep on talking.
+
+There are certain clues which often help in detecting the false
+absolutism of a stereotype. In the case of the Ruritanian propaganda
+the principles blanketed each other so rapidly that one could readily
+see how the argument had been constructed. The series of
+contradictions showed that for each sector that stereotype was
+employed which would obliterate all the facts that interfered with the
+claim. Contradiction of this sort is often a good clue.
+
+2
+
+Inability to take account of space is another. In the spring of 1918,
+for example, large numbers of people, appalled by the withdrawal of
+Russia, demanded the "reestablishment of an Eastern Front." The war,
+as they had conceived it, was on two fronts, and when one of them
+disappeared there was an instant demand that it be recreated. The
+unemployed Japanese army was to man the front, substituting for the
+Russian. But there was one insuperable obstacle. Between Vladivostok
+and the eastern battleline there were five thousand miles of country,
+spanned by one broken down railway. Yet those five thousand miles
+would not stay in the minds of the enthusiasts. So overwhelming was
+their conviction that an eastern front was needed, and so great their
+confidence in the valor of the Japanese army, that, mentally, they had
+projected that army from Vladivostok to Poland on a magic carpet. In
+vain our military authorities argued that to land troops on the rim of
+Siberia had as little to do with reaching the Germans, as climbing
+from the cellar to the roof of the Woolworth building had to do with
+reaching the moon.
+
+The stereotype in this instance was the war on two fronts. Ever since
+men had begun to imagine the Great War they had conceived Germany held
+between France and Russia. One generation of strategists, and perhaps
+two, had lived with that visual image as the starting point of all
+their calculations. For nearly four years every battle-map they saw
+had deepened the impression that this was the war. When affairs took a
+new turn, it was not easy to see them as they were then. They were
+seen through the stereotype, and facts which conflicted with it, such
+as the distance from Japan to Poland, were incapable of coming vividly
+into consciousness.
+
+It is interesting to note that the American authorities dealt with the
+new facts more realistically than the French. In part, this was
+because (previous to 1914) they had no preconception of a war upon the
+continent; in part because the Americans, engrossed in the
+mobilization of their forces, had a vision of the western front which
+was itself a stereotype that excluded from _their_ consciousness
+any very vivid sense of the other theatres of war. In the spring of
+1918 this American view could not compete with the traditional French
+view, because while the Americans believed enormously in their own
+powers, the French at that time (before Cantigny and the Second Marne)
+had the gravest doubts. The American confidence suffused the American
+stereotype, gave it that power to possess consciousness, that
+liveliness and sensible pungency, that stimulating effect upon the
+will, that emotional interest as an object of desire, that congruity
+with the activity in hand, which James notes as characteristic of what
+we regard as "real." [Footnote: _Principles of Psychology_, Vol.
+II, p. 300.] The French in despair remained fixed on their accepted
+image. And when facts, gross geographical facts, would not fit with
+the preconception, they were either censored out of mind, or the facts
+were themselves stretched out of shape. Thus the difficulty of the
+Japanese reaching the Germans five thousand miles away was, in
+measure, overcome by bringing the Germans more than half way to meet
+them. Between March and June 1918, there was supposed to be a German
+army operating in Eastern Siberia. This phantom army consisted of some
+German prisoners actually seen, more German prisoners thought about,
+and chiefly of the delusion that those five thousand intervening miles
+did not really exist. [Footnote: See in this connection Mr. Charles
+Grasty's interview with Marshal Foch, _New York Times_, February
+26, 1918. "Germany is walking through Russia. America and Japan, who
+are in a position to do so, should go to meet her in Siberia." See
+also the resolution by Senator King of Utah, June 10, 1918, and Mr.
+Taft's statement in the _New York Times_, June 11, 1918, and the
+appeal to America on May 5, 1918, by Mr. A. J. Sack, Director of the
+Russian Information Bureau: "If Germany were in the Allied place...
+she would have 3,000,000 fighting on the East front within a year."]
+
+3
+
+A true conception of space is not a simple matter. If I draw a
+straight line on a map between Bombay and Hong Kong and measure the
+distance, I have learned nothing whatever about the distance I should
+have to cover on a voyage. And even if I measure the actual distance
+that I must traverse, I still know very little until I know what ships
+are in the service, when they run, how fast they go, whether I can
+secure accommodation and afford to pay for it. In practical life space
+is a matter of available transportation, not of geometrical planes, as
+the old railroad magnate knew when he threatened to make grass grow in
+the streets of a city that had offended him. If I am motoring and ask
+how far it is to my destination, I curse as an unmitigated booby the
+man who tells me it is three miles, and does not mention a six mile
+detour. It does me no good to be told that it is three miles if you
+walk. I might as well be told it is one mile as the crow flies. I do
+not fly like a crow, and I am not walking either. I must know that it
+is nine miles for a motor car, and also, if that is the case, that six
+of them are ruts and puddles. I call the pedestrian a nuisance who
+tells me it is three miles and think evil of the aviator who told me
+it was one mile. Both of them are talking about the space they have to
+cover, not the space I must cover.
+
+In the drawing of boundary lines absurd complications have arisen
+through failure to conceive the practical geography of a region. Under
+some general formula like self-determination statesmen have at various
+times drawn lines on maps, which, when surveyed on the spot, ran
+through the middle of a factory, down the center of a village street,
+diagonally across the nave of a church, or between the kitchen and
+bedroom of a peasant's cottage. There have been frontiers in a grazing
+country which separated pasture from water, pasture from market, and
+in an industrial country, railheads from railroad. On the colored
+ethnic map the line was ethnically just, that is to say, just in the
+world of that ethnic map.
+
+4
+
+But time, no less than space, fares badly. A common example is that of
+the man who tries by making an elaborate will to control his money
+long after his death. "It had been the purpose of the first William
+James," writes his great-grandson Henry James, [Footnote: _The
+Letters of William James_, Vol. I, p. 6.] "to provide that his
+children (several of whom were under age when he died) should qualify
+themselves by industry and experience to enjoy the large patrimony
+which he expected to bequeath to them, and with that in view he left a
+will which was a voluminous compound of restraints and instructions.
+He showed thereby how great were both his confidence in his own
+judgment and his solicitude for the moral welfare of his descendants."
+The courts upset the will. For the law in its objection to
+perpetuities recognizes that there are distinct limits to the
+usefulness of allowing anyone to impose his moral stencil upon an
+unknown future. But the desire to impose it is a very human trait, so
+human that the law permits it to operate for a limited time after
+death.
+
+The amending clause of any constitution is a good index of the
+confidence the authors entertained about the reach of their opinions
+in the succeeding generations. There are, I believe, American state
+constitutions which are almost incapable of amendment. The men who
+made them could have had but little sense of the flux of time: to them
+the Here and Now was so brilliantly certain, the Hereafter so vague or
+so terrifying, that they had the courage to say how life should run
+after they were gone. And then because constitutions are difficult to
+amend, zealous people with a taste for mortmain have loved to write on
+this imperishable brass all kinds of rules and restrictions that,
+given any decent humility about the future, ought to be no more
+permanent than an ordinary statute.
+
+A presumption about time enters widely into our opinions. To one
+person an institution which has existed for the whole of his conscious
+life is part of the permanent furniture of the universe: to another it
+is ephemeral. Geological time is very different from biological time.
+Social time is most complex. The statesman has to decide whether to
+calculate for the emergency or for the long run. Some decisions have
+to be made on the basis of what will happen in the next two hours;
+others on what will happen in a week, a month, a season, a decade,
+when the children have grown up, or their children's children. An
+important part of wisdom is the ability to distinguish the
+time-conception that properly belongs to the thing in hand. The person
+who uses the wrong time-conception ranges from the dreamer who ignores
+the present to the philistine who can see nothing else. A true scale
+of values has a very acute sense of relative time.
+
+Distant time, past and future, has somehow to be conceived. But as
+James says, "of the longer duration we have no direct 'realizing'
+sense." [Footnote: _Principles of Psychology_, Vol. I, p. 638.]
+The longest duration which we immediately feel is what is called the
+"specious present." It endures, according to Titchener, for about six
+seconds. [Footnote: Cited by Warren, _Human Psychology_, p. 255.]
+"All impressions within this period of time are present to us _at
+once_. This makes it possible for us to perceive changes and events
+as well as stationary objects. The perceptual present is supplemented
+by the ideational present. Through the combination of perceptions with
+memory images, entire days, months, and even years of the past are
+brought together into the present."
+
+In this ideational present, vividness, as James said, is proportionate
+to the number of discriminations we perceive within it. Thus a
+vacation in which we were bored with nothing to do passes slowly while
+we are in it, but seems very short in memory. Great activity kills
+time rapidly, but in memory its duration is long. On the relation
+between the amount we discriminate and our time perspective James has
+an interesting passage: [Footnote: _Op. cit._, Vol. I, p. 639.]
+
+"We have every reason to think that creatures may possibly differ
+enormously in the amounts of duration which they intuitively feel, and
+in the fineness of the events that may fill it. Von Baer has indulged
+in some interesting computations of the effect of such differences in
+changing the aspect of Nature. Suppose we were able, within the length
+of a second, to note 10,000 events distinctly, instead of barely 10 as
+now; [Footnote: In the moving picture this effect is admirably produced
+by the ultra-rapid camera.] if our life were then destined to hold the
+same number of impressions, it might be 1000 times as short. We should
+live less than a month, and personally know nothing of the change of
+seasons. If born in winter, we should believe in summer as we now
+believe in the heats of the carboniferous era. The motions of organic
+beings would be so slow to our senses as to be inferred, not seen. The
+sun would stand still in the sky, the moon be almost free from change,
+and so on. But now reverse the hypothesis and suppose a being to get
+only one 1000th part of the sensations we get in a given time, and
+consequently to live 1000 times as long. Winters and summers will be
+to him like quarters of an hour. Mushrooms and the swifter growing
+plants will shoot into being so rapidly as to appear instantaneous
+creations; annual shrubs will rise and fall from the earth like
+restless boiling water springs; the motions of animals will be as
+invisible as are to us the movements of bullets and cannon-balls; the
+sun will scour through the sky like a meteor, leaving a fiery trail
+behind him, etc."
+
+5
+
+In his Outline of History Mr. Wells has made a gallant effort to
+visualize "the true proportions of historical to geological time"
+[Footnote: 1 Vol. II, p. 605. See also James Harvey Robinson, _The
+New History,_ p. 239.] On a scale which represents the time from
+Columbus to ourselves by three inches of space, the reader would have
+to walk 55 feet to see the date of the painters of the Altamara caves,
+550 feet to see the earlier Neanderthalers, a mile or so to the last
+of the dinosaurs. More or less precise chronology does not begin until
+after 1000 B.C., and at that time "Sargon I of the Akkadian-Sumerian
+Empire was a remote memory,... more remote than is Constantine the
+Great from the world of the present day.... Hammurabi had been dead a
+thousand years... Stonehedge in England was already a thousand years
+old."
+
+Mr. Wells was writing with a purpose. "In the brief period of ten
+thousand years these units (into which men have combined) have grown
+from the small family tribe of the early neolithic culture to the vast
+united realms--vast yet still too small and partial--of the present
+time." Mr. Wells hoped by changing the time perspective on our present
+problems to change the moral perspective. Yet the astronomical measure
+of time, the geological, the biological, any telescopic measure which
+minimizes the present is not "more true" than a microscopic. Mr.
+Simeon Strunsky is right when he insists that "if Mr. Wells is
+thinking of his subtitle, The Probable Future of Mankind, he is
+entitled to ask for any number of centuries to work out his solution.
+If he is thinking of the salvaging of this western civilization,
+reeling under the effects of the Great War, he must think in decades
+and scores of years." [Footnote: In a review of _The Salvaging of
+Civilization, The Literary Review of the N. Y. Evening Post_, June
+18, 1921, p. 5.] It all depends upon the practical purpose for which
+you adopt the measure. There are situations when the time perspective
+needs to be lengthened, and others when it needs to be shortened.
+
+The man who says that it does not matter if 15,000,000 Chinese die of
+famine, because in two generations the birthrate will make up the
+loss, has used a time perspective to excuse his inertia. A person who
+pauperizes a healthy young man because he is sentimentally
+overimpressed with an immediate difficulty has lost sight of the
+duration of the beggar's life. The people who for the sake of an
+immediate peace are willing to buy off an aggressive empire by
+indulging its appetite have allowed a specious present to interfere
+with the peace of their children. The people who will not be patient
+with a troublesome neighbor, who want to bring everything to a
+"showdown" are no less the victims of a specious present.
+
+6
+
+Into almost every social problem the proper calculation of time
+enters. Suppose, for example, it is a question of timber. Some trees
+grow faster than others. Then a sound forest policy is one in which
+the amount of each species and of each age cut in each season is made
+good by replanting. In so far as that calculation is correct the
+truest economy has been reached. To cut less is waste, and to cut more
+is exploitation. But there may come an emergency, say the need for
+aeroplane spruce in a war, when the year's allowance must be exceeded.
+An alert government will recognize that and regard the restoration of
+the balance as a charge upon the future.
+
+Coal involves a different theory of time, because coal, unlike a tree,
+is produced on the scale of geological time. The supply is limited.
+Therefore a correct social policy involves intricate computation of
+the available reserves of the world, the indicated possibilities, the
+present rate of use, the present economy of use, and the alternative
+fuels. But when that computation has been reached it must finally be
+squared with an ideal standard involving time. Suppose, for example,
+that engineers conclude that the present fuels are being exhausted at
+a certain rate; that barring new discoveries industry will have to
+enter a phase of contraction at some definite time in the future. We
+have then to determine how much thrift and self-denial we will use,
+after all feasible economies have been exercised, in order not to rob
+posterity. But what shall we consider posterity? Our grandchildren?
+Our great grandchildren? Perhaps we shall decide to calculate on a
+hundred years, believing that to be ample time for the discovery of
+alternative fuels if the necessity is made clear at once. The figures
+are, of course, hypothetical. But in calculating that way we shall be
+employing what reason we have. We shall be giving social time its
+place in public opinion. Let us now imagine a somewhat different case:
+a contract between a city and a trolley-car company. The company says
+that it will not invest its capital unless it is granted a monopoly of
+the main highway for ninety-nine years. In the minds of the men who
+make that demand ninety-nine years is so long as to mean "forever."
+But suppose there is reason to think that surface cars, run from a
+central power plant on tracks, are going out of fashion in twenty
+years. Then it is a most unwise contract to make, for you are
+virtually condemning a future generation to inferior transportation.
+In making such a contract the city officials lack a realizing sense of
+ninety-nine years. Far better to give the company a subsidy now in
+order to attract capital than to stimulate investment by indulging a
+fallacious sense of eternity. No city official and no company official
+has a sense of real time when he talks about ninety-nine years.
+
+Popular history is a happy hunting ground of time confusions. To the
+average Englishman, for example, the behavior of Cromwell, the
+corruption of the Act of Union, the Famine of 1847 are wrongs suffered
+by people long dead and done by actors long dead with whom no living
+person, Irish or English, has any real connection. But in the mind of
+a patriotic Irishman these same events are almost contemporary. His
+memory is like one of those historical paintings, where Virgil and
+Dante sit side by side conversing. These perspectives and
+foreshortenings are a great barrier between peoples. It is ever so
+difficult for a person of one tradition to remember what is
+contemporary in the tradition of another.
+
+Almost nothing that goes by the name of Historic Rights or Historic
+Wrongs can be called a truly objective view of the past. Take, for
+example, the Franco-German debate about Alsace-Lorraine. It all
+depends on the original date you select. If you start with the Rauraci
+and Sequani, the lands are historically part of Ancient Gaul. If you
+prefer Henry I, they are historically a German territory; if you take
+1273 they belong to the House of Austria; if you take 1648 and the
+Peace of Westphalia, most of them are French; if you take Louis XIV
+and the year 1688 they are almost all French. If you are using the
+argument from history you are fairly certain to select those dates in
+the past which support your view of what should be done now.
+
+Arguments about "races" and nationalities often betray the same
+arbitrary view of time. During the war, under the influence of
+powerful feeling, the difference between "Teutons" on the one hand,
+and "Anglo-Saxons" and French on the other, was popularly believed to
+be an eternal difference. They had always been opposing races. Yet a
+generation ago, historians, like Freeman, were emphasizing the common
+Teutonic origin of the West European peoples, and ethnologists would
+certainly insist that the Germans, English, and the greater part of
+the French are branches of what was once a common stock. The general
+rule is: if you like a people to-day you come down the branches to the
+trunk; if you dislike them you insist that the separate branches are
+separate trunks. In one case you fix your attention on the period
+before they were distinguishable; in the other on the period after
+which they became distinct. And the view which fits the mood is taken
+as the "truth."
+
+An amiable variation is the family tree. Usually one couple are
+appointed the original ancestors, if possible, a couple associated
+with an honorific event like the Norman Conquest. That couple have no
+ancestors. They are not descendants. Yet they were the descendants of
+ancestors, and the expression that So-and-So was the founder of his
+house means not that he is the Adam of his family, but that he is the
+particular ancestor from whom it is desirable to start, or perhaps the
+earliest ancestor of which there is a record. But genealogical tables
+exhibit a deeper prejudice. Unless the female line happens to be
+especially remarkable descent is traced down through the males. The
+tree is male. At various moments females accrue to it as itinerant
+bees light upon an ancient apple tree.
+
+7
+
+But the future is the most illusive time of all. Our temptation here
+is to jump over necessary steps in the sequence; and as we are
+governed by hope or doubt, to exaggerate or to minimize the time
+required to complete various parts of a process. The discussion of the
+role to be exercised by wage-earners in the management of industry is
+riddled with this difficulty. For management is a word that covers
+many functions. [Footnote: Cf. Carter L. Goodrich, The Frontier of
+Control.] Some of these require no training; some require a little
+training; others can be learned only in a lifetime. And the truly
+discriminating program of industrial democratization would be one
+based on the proper time sequence, so that the assumption of
+responsibility would run parallel to a complementary program of
+industrial training. The proposal for a sudden dictatorship of the
+proletariat is an attempt to do away with the intervening time of
+preparation; the resistance to all sharing of responsibility an
+attempt to deny the alteration of human capacity in the course of
+time. Primitive notions of democracy, such as rotation in office, and
+contempt for the expert, are really nothing but the old myth that the
+Goddess of Wisdom sprang mature and fully armed from the brow of Jove.
+They assume that what it takes years to learn need not be learned at
+all.
+
+Whenever the phrase "backward people" is used as the basis of a
+policy, the conception of time is a decisive element. The Covenant of
+the League of Nations says, [Footnote: Article XIX.] for example, that
+"the character of the mandate must differ according to the stage of
+the development of the people," as well as on other grounds. Certain
+communities, it asserts, "have reached a stage of development" where
+their independence can be provisionally recognized, subject to advice
+and assistance "until such time as they are able to stand alone." The
+way in which the mandatories and the mandated conceive that time will
+influence deeply their relations. Thus in the case of Cuba the
+judgment of the American government virtually coincided with that of
+the Cuban patriots, and though there has been trouble, there is no
+finer page in the history of how strong powers have dealt with the
+weak. Oftener in that history the estimates have not coincided. Where
+the imperial people, whatever its public expressions, has been deeply
+convinced that the backwardness of the backward was so hopeless as not
+to be worth remedying, or so profitable that it was not desirable to
+remedy it, the tie has festered and poisoned the peace of the world.
+There have been a few cases, very few, where backwardness has meant to
+the ruling power the need for a program of forwardness, a program with
+definite standards and definite estimates of time. Far more
+frequently, so frequently in fact as to seem the rule, backwardness
+has been conceived as an intrinsic and eternal mark of inferiority.
+And then every attempt to be less backward has been frowned upon as
+the sedition, which, under these conditions, it undoubtedly is. In our
+own race wars we can see some of the results of the failure to realize
+that time would gradually obliterate the slave morality of the Negro,
+and that social adjustment based on this morality would begin to break
+down.
+
+It is hard not to picture the future as if it obeyed our present
+purposes, to annihilate whatever delays our desire, or immortalize
+whatever stands between us and our fears.
+
+8
+
+In putting together our public opinions, not only do we have to
+picture more space than we can see with our eyes, and more time than
+we can feel, but we have to describe and judge more people, more
+actions, more things than we can ever count, or vividly imagine. We
+have to summarize and generalize. We have to pick out samples, and
+treat them as typical.
+
+To pick fairly a good sample of a large class is not easy. The problem
+belongs to the science of statistics, and it is a most difficult
+affair for anyone whose mathematics is primitive, and mine remain
+azoic in spite of the half dozen manuals which I once devoutly
+imagined that I understood. All they have done for me is to make me a
+little more conscious of how hard it is to classify and to sample, how
+readily we spread a little butter over the whole universe.
+
+Some time ago a group of social workers in Sheffield, England, started
+out to substitute an accurate picture of the mental equipment of the
+workers of that city for the impressionistic one they had. [Footnote:
+_The Equipment of the Worker_.] They wished to say, with some
+decent grounds for saying it, how the workers of Sheffield were
+equipped. They found, as we all find the moment we refuse to let our
+first notion prevail, that they were beset with complications. Of the
+test they employed nothing need be said here except that it was a
+large questionnaire. For the sake of the illustration, assume that the
+questions were a fair test of mental equipment for English city life.
+Theoretically, then, those questions should have been put to every
+member of the working class. But it is not so easy to know who are the
+working class. However, assume again that the census knows how to
+classify them. Then there were roughly 104,000 men and 107,000 women
+who ought to have been questioned. They possessed the answers which
+would justify or refute the casual phrase about the "ignorant workers"
+or the "intelligent workers." But nobody could think of questioning
+the whole two hundred thousand.
+
+So the social workers consulted an eminent statistician, Professor
+Bowley. He advised them that not less than 408 men and 408 women would
+prove to be a fair sample. According to mathematical calculation this
+number would not show a greater deviation from the average than 1 in
+22. [Footnote: _Op. cit._, p. 65.] They had, therefore, to
+question at least 816 people before they could pretend to talk about
+the average workingman. But which 816 people should they approach? "We
+might have gathered particulars concerning workers to whom one or
+another of us had a pre-inquiry access; we might have worked through
+philanthropic gentlemen and ladies who were in contact with certain
+sections of workers at a club, a mission, an infirmary, a place of
+worship, a settlement. But such a method of selection would produce
+entirely worthless results. The workers thus selected would not be in
+any sense representative of what is popularly called 'the average run
+of workers;' they would represent nothing but the little coteries to
+which they belonged.
+
+"The right way of securing 'victims,' to which at immense cost of time
+and labour we rigidly adhered, is to get hold of your workers by some
+'neutral' or 'accidental' or 'random' method of approach." This they
+did. And after all these precautions they came to no more definite
+conclusion than that on their classification and according to their
+questionnaire, among 200,000 Sheffield workers "about one quarter"
+were "well equipped," "approaching three-quarters" were "inadequately
+equipped" and that "about one-fifteenth" were "mal-equipped."
+
+Compare this conscientious and almost pedantic method of arriving at
+an opinion, with our usual judgments about masses of people, about the
+volatile Irish, and the logical French, and the disciplined Germans,
+and the ignorant Slavs, and the honest Chinese, and the untrustworthy
+Japanese, and so on and so on. All these are generalizations drawn
+from samples, but the samples are selected by a method that
+statistically is wholly unsound. Thus the employer will judge labor by
+the most troublesome employee or the most docile that he knows, and
+many a radical group has imagined that it was a fair sample of the
+working class. How many women's views on the "servant question" are
+little more than the reflection of their own treatment of their
+servants? The tendency of the casual mind is to pick out or stumble
+upon a sample which supports or defies its prejudices, and then to
+make it the representative of a whole class.
+
+A great deal of confusion arises when people decline to classify
+themselves as we have classified them. Prophecy would be so much
+easier if only they would stay where we put them. But, as a matter of
+fact, a phrase like the working class will cover only some of the
+truth for a part of the time. When you take all the people, below a
+certain level of income, and call them the working class, you cannot
+help assuming that the people so classified will behave in accordance
+with your stereotype. Just who those people are you are not quite
+certain. Factory hands and mine workers fit in more or less, but farm
+hands, small farmers, peddlers, little shop keepers, clerks, servants,
+soldiers, policemen, firemen slip out of the net. The tendency, when
+you are appealing to the "working class," is to fix your attention on
+two or three million more or less confirmed trade unionists, and treat
+them as Labor; the other seventeen or eighteen million, who might
+qualify statistically, are tacitly endowed with the point of view
+ascribed to the organized nucleus. How very misleading it was to
+impute to the British working class in 1918-1921 the point of view
+expressed in the resolutions of the Trades Union Congress or in the
+pamphlets written by intellectuals.
+
+The stereotype of Labor as Emancipator selects the evidence which
+supports itself and rejects the other. And so parallel with the real
+movements of working men there exists a fiction of the Labor Movement,
+in which an idealized mass moves towards an ideal goal. The fiction
+deals with the future. In the future possibilities are almost
+indistinguishable from probabilities and probabilities from
+certainties. If the future is long enough, the human will might turn
+what is just conceivable into what is very likely, and what is likely
+into what is sure to happen. James called this the faith ladder, and
+said that "it is a slope of goodwill on which in the larger questions
+of life men habitually live." [Footnote: William James, _Some
+Problems of Philosophy_, p. 224.]
+
+"1. There is nothing absurd in a certain view of the world being true,
+nothing contradictory;
+
+2. It _might_ have been true under certain conditions;
+
+3. It _may_ be true even now;
+
+4. It is _fit_ to be true;
+
+5. It _ought_ to be true;
+
+6. It _must_ be true;
+
+7. It _shall_ be true, at any rate true for me."
+
+And, as he added in another place, [Footnote: _A Pluralistic
+Universe_, p. 329.] "your acting thus may in certain special cases
+be a means of making it securely true in the end." Yet no one would
+have insisted more than he, that, so far as we know how, we must avoid
+substituting the goal for the starting point, must avoid reading back
+into the present what courage, effort and skill might create in the
+future. Yet this truism is inordinately difficult to live by, because
+every one of us is so little trained in the selection of our samples.
+
+If we believe that a certain thing ought to be true, we can almost
+always find either an instance where it is true, or someone who
+believes it ought to be true. It is ever so hard when a concrete fact
+illustrates a hope to weigh that fact properly. When the first six
+people we meet agree with us, it is not easy to remember that they may
+all have read the same newspaper at breakfast. And yet we cannot send
+out a questionnaire to 816 random samples every time we wish to
+estimate a probability. In dealing with any large mass of facts, the
+presumption is against our having picked true samples, if we are
+acting on a casual impression.
+
+9
+
+And when we try to go one step further in order to seek the causes and
+effects of unseen and complicated affairs, haphazard opinion is very
+tricky. There are few big issues in public life where cause and effect
+are obvious at once. They are not obvious to scholars who have devoted
+years, let us say, to studying business cycles, or price and wage
+movements, or the migration and the assimilation of peoples, or the
+diplomatic purposes of foreign powers. Yet somehow we are all supposed
+to have opinions on these matters, and it is not surprising that the
+commonest form of reasoning is the intuitive, post hoc ergo propter
+hoc.
+
+The more untrained a mind, the more readily it works out a theory that
+two things which catch its attention at the same time are causally
+connected. We have already dwelt at some length on the way things
+reach our attention. We have seen that our access to information is
+obstructed and uncertain, and that our apprehension is deeply
+controlled by our stereotypes; that the evidence available to our
+reason is subject to illusions of defense, prestige, morality, space,
+time, and sampling. We must note now that with this initial taint,
+public opinions are still further beset, because in a series of events
+seen mostly through stereotypes, we readily accept sequence or
+parallelism as equivalent to cause and effect.
+
+This is most likely to happen when two ideas that come together arouse
+the same feeling. If they come together they are likely to arouse the
+same feeling; and even when they do not arrive together a powerful
+feeling attached to one is likely to suck out of all the corners of
+memory any idea that feels about the same. Thus everything painful
+tends to collect into one system of cause and effect, and likewise
+everything pleasant.
+
+"IId IIm (1675) This day I hear that G[od] has shot an arrow into the
+midst of this Town. The small pox is in an ordinary ye sign of the
+Swan, the ordinary Keepers name is Windsor. His daughter is sick of
+the disease. It is observable that this disease begins at an alehouse,
+to testify God's displeasure agt the sin of drunkenness & yt of
+multiplying alehouses!" [Footnote: _The Heart of the Puritan_, p.
+177, edited by Elizabeth Deering Hanscom.]
+
+Thus Increase Mather, and thus in the year 1919 a distinguished
+Professor of Celestial Mechanics discussing the Einstein theory:
+
+"It may well be that.... Bolshevist uprisings are in reality the
+visible objects of some underlying, deep, mental disturbance,
+world-wide in character.... This same spirit of unrest has invaded
+science." [Footnote: Cited in _The New Republic_, Dec. 24, 1919,
+p. 120.]
+
+In hating one thing violently, we readily associate with it as cause
+or effect most of the other things we hate or fear violently. They may
+have no more connection than smallpox and alehouses, or Relativity and
+Bolshevism, but they are bound together in the same emotion. In a
+superstitious mind, like that of the Professor of Celestial Mechanics,
+emotion is a stream of molten lava which catches and imbeds whatever
+it touches. When you excavate in it you find, as in a buried city, all
+sorts of objects ludicrously entangled in each other. Anything can be
+related to anything else, provided it feels like it. Nor has a mind in
+such a state any way of knowing how preposterous it is. Ancient fears,
+reinforced by more recent fears, coagulate into a snarl of fears where
+anything that is dreaded is the cause of anything else that is
+dreaded.
+
+10
+
+Generally it all culminates in the fabrication of a system of all
+evil, and of another which is the system of all good. Then our love of
+the absolute shows itself. For we do not like qualifying
+adverbs. [Footnote: _Cf_. Freud's discussion of absolutism in
+dreams, _Interpretation of Dreams_, Chapter VI, especially pp.
+288, _et seq_.] They clutter up sentences, and interfere with
+irresistible feeling. We prefer most to more, least to less, we
+dislike the words rather, perhaps, if, or, but, toward, not quite,
+almost, temporarily, partly. Yet nearly every opinion about public
+affairs needs to be deflated by some word of this sort. But in our
+free moments everything tends to behave absolutely,--one hundred
+percent, everywhere, forever.
+
+It is not enough to say that our side is more right than the enemy's,
+that our victory will help democracy more than his. One must insist
+that our victory will end war forever, and make the world safe for
+democracy. And when the war is over, though we have thwarted a greater
+evil than those which still afflict us, the relativity of the result
+fades out, the absoluteness of the present evil overcomes our spirit,
+and we feel that we are helpless because we have not been
+irresistible. Between omnipotence and impotence the pendulum swings.
+
+Real space, real time, real numbers, real connections, real weights
+are lost. The perspective and the background and the dimensions of
+action are clipped and frozen in the stereotype.
+
+
+
+
+PART IV
+
+INTERESTS
+
+CHAPTER 11. THE ENLISTING OF INTEREST
+ " 12. SELF-INTEREST RECONSIDERED
+
+
+
+
+CHAPTER XI
+
+THE ENLISTING OF INTEREST
+
+I
+
+BUT the human mind is not a film which registers once and for all each
+impression that comes through its shutters and lenses. The human mind
+is endlessly and persistently creative. The pictures fade or combine,
+are sharpened here, condensed there, as we make them more completely
+our own. They do not lie inert upon the surface of the mind, but are
+reworked by the poetic faculty into a personal expression of
+ourselves. We distribute the emphasis and participate in the action.
+
+In order to do this we tend to personalize quantities, and to
+dramatize relations. As some sort of allegory, except in acutely
+sophisticated minds, the affairs of the world are represented. Social
+Movements, Economic Forces, National Interests, Public Opinion are
+treated as persons, or persons like the Pope, the President, Lenin,
+Morgan or the King become ideas and institutions. The deepest of all
+the stereotypes is the human stereotype which imputes human nature to
+inanimate or collective things.
+
+The bewildering variety of our impressions, even after they have been
+censored in all kinds of ways, tends to force us to adopt the greater
+economy of the allegory. So great is the multitude of things that we
+cannot keep them vividly in mind. Usually, then, we name them, and let
+the name stand for the whole impression. But a name is porous. Old
+meanings slip out and new ones slip in, and the attempt to retain the
+full meaning of the name is almost as fatiguing as trying to recall
+the original impressions. Yet names are a poor currency for thought.
+They are too empty, too abstract, too inhuman. And so we begin to see
+the name through some personal stereotype, to read into it, finally to
+see in it the incarnation of some human quality.
+
+Yet human qualities are themselves vague and fluctuating. They are
+best remembered by a physical sign. And therefore, the human qualities
+we tend to ascribe to the names of our impressions, themselves tend to
+be visualized in physical metaphors. The people of England, the
+history of England, condense into England, and England becomes John
+Bull, who is jovial and fat, not too clever, but well able to take
+care of himself. The migration of a people may appear to some as the
+meandering of a river, and to others like a devastating flood. The
+courage people display may be objectified as a rock; their purpose as
+a road, their doubts as forks of the road, their difficulties as ruts
+and rocks, their progress as a fertile valley. If they mobilize their
+dread-naughts they unsheath a sword. If their army surrenders they are
+thrown to earth. If they are oppressed they are on the rack or under
+the harrow.
+
+When public affairs are popularized in speeches, headlines, plays,
+moving pictures, cartoons, novels, statues or paintings, their
+transformation into a human interest requires first abstraction from
+the original, and then animation of what has been abstracted. We
+cannot be much interested in, or much moved by, the things we do not
+see. Of public affairs each of us sees very little, and therefore,
+they remain dull and unappetizing, until somebody, with the makings of
+an artist, has translated them into a moving picture. Thus the
+abstraction, imposed upon our knowledge of reality by all the
+limitations of our access and of our prejudices, is compensated. Not
+being omnipresent and omniscient we cannot see much of what we have to
+think and talk about. Being flesh and blood we will not feed on words
+and names and gray theory. Being artists of a sort we paint pictures,
+stage dramas and draw cartoons out of the abstractions.
+
+Or, if possible, we find gifted men who can visualize for us. For
+people are not all endowed to the same degree with the pictorial
+faculty. Yet one may, I imagine, assert with Bergson that the
+practical intelligence is most closely adapted to spatial
+qualities. [Footnote: _Creative Evolution_, Chs. III, IV.] A
+"clear" thinker is almost always a good visualizer. But for that same
+reason, because he is "cinematographic," he is often by that much
+external and insensitive. For the people who have intuition, which is
+probably another name for musical or muscular perception, often
+appreciate the quality of an event and the inwardness of an act far
+better than the visualizer. They have more understanding when the
+crucial element is a desire that is never crudely overt, and appears
+on the surface only in a veiled gesture, or in a rhythm of speech.
+Visualization may catch the stimulus and the result. But the
+intermediate and internal is often as badly caricatured by a
+visualizer, as is the intention of the composer by an enormous soprano
+in the sweet maiden's part.
+
+Nevertheless, though they have often a peculiar justice, intuitions
+remain highly private and largely incommunicable. But social
+intercourse depends on communication, and while a person can often
+steer his own life with the utmost grace by virtue of his intuitions,
+he usually has great difficulty in making them real to others. When he
+talks about them they sound like a sheaf of mist. For while intuition
+does give a fairer perception of human feeling, the reason with its
+spatial and tactile prejudice can do little with that perception.
+Therefore, where action depends on whether a number of people are of
+one mind, it is probably true that in the first instance no idea is
+lucid for practical decision until it has visual or tactile value. But
+it is also true, that no visual idea is significant to us until it has
+enveloped some stress of our own personality. Until it releases or
+resists, depresses or enhances, some craving of our own, it remains
+one of the objects which do not matter.
+
+2
+
+Pictures have always been the surest way of conveying an idea, and
+next in order, words that call up pictures in memory. But the idea
+conveyed is not fully our own until we have identified ourselves with
+some aspect of the picture. The identification, or what Vernon Lee has
+called empathy, [Footnote: _Beauty and Ugliness_.] may be almost
+infinitely subtle and symbolic. The mimicry may be performed without
+our being aware of it, and sometimes in a way that would horrify those
+sections of our personality which support our self-respect. In
+sophisticated people the participation may not be in the fate of the
+hero, but in the fate of the whole idea to which both hero and villain
+are essential. But these are refinements.
+
+In popular representation the handles for identification are almost
+always marked. You know who the hero is at once. And no work promises
+to be easily popular where the marking is not definite and the choice
+clear. [Footnote: A fact which bears heavily on the character of news.
+_Cf_. Part VII.] But that is not enough. The audience must have
+something to do, and the contemplation of the true, the good and the
+beautiful is not something to do. In order not to sit inertly in the
+presence of the picture, and this applies as much to newspaper stories
+as to fiction and the cinema, the audience must be exercised by the
+image. Now there are two forms of exercise which far transcend all
+others, both as to ease with which they are aroused, and eagerness
+with which stimuli for them are sought. They are sexual passion and
+fighting, and the two have so many associations with each other, blend
+into each other so intimately, that a fight about sex outranks every
+other theme in the breadth of its appeal. There is none so engrossing
+or so careless of all distinctions of culture and frontiers.
+
+The sexual motif figures hardly at all in American political imagery.
+Except in certain minor ecstasies of war, in an occasional scandal, or
+in phases of the racial conflict with Negroes or Asiatics, to speak of
+it at all would seem far-fetched. Only in moving pictures, novels, and
+some magazine fiction are industrial relations, business competition,
+politics, and diplomacy tangled up with the girl and the other woman.
+But the fighting motif appears at every turn. Politics is interesting
+when there is a fight, or as we say, an issue. And in order to make
+politics popular, issues have to be found, even when in truth and
+justice, there are none,--none, in the sense that the differences of
+judgment, or principle, or fact, do not call for the enlistment of
+pugnacity. [Footnote: _Cf_. Frances Taylor Patterson, _Cinema
+Craftsmanship_, pp. 31-32. "III. If the plot lacks suspense: 1. Add
+an antagonist, 2. Add an obstacle, 3. Add a problem, 4. Emphasize one
+of the questions in the minds of the spectator.,.."]
+
+But where pugnacity is not enlisted, those of us who are not directly
+involved find it hard to keep up our interest. For those who are
+involved the absorption may be real enough to hold them even when no
+issue is involved. They may be exercised by sheer joy in activity, or
+by subtle rivalry or invention. But for those to whom the whole
+problem is external and distant, these other faculties do not easily
+come into play. In order that the faint image of the affair shall mean
+something to them, they must be allowed to exercise the love of
+struggle, suspense, and victory.
+
+Miss Patterson [Footnote: _Op. cit._, pp. 6-7.] insists that
+"suspense... constitutes the difference between the masterpieces in
+the Metropolitan Museum of Art and the pictures at the Rivoli or the
+Rialto Theatres." Had she made it clear that the masterpieces lack
+either an easy mode of identification or a theme popular for this
+generation, she would be wholly right in saying that this "explains
+why the people straggle into the Metropolitan by twos and threes and
+struggle into the Rialto and Rivoli by hundreds. The twos and threes
+look at a picture in the Art Museum for less than ten minutes--unless
+they chance to be art students, critics, or connoisseurs. The hundreds
+in the Rivoli or the Rialto look at the picture for more than an hour.
+As far as beauty is concerned there can be no comparison of the merits
+of the two pictures. Yet the motion picture draws more people and
+holds them at attention longer than do the masterpieces, not through
+any intrinsic merit of its own, but because it depicts unfolding
+events, the outcome of which the audience is breathlessly waiting. It
+possesses the element of struggle, which never fails to arouse
+suspense."
+
+In order then that the distant situation shall not be a gray flicker
+on the edge of attention, it should be capable of translation into
+pictures in which the opportunity for identification is recognizable.
+Unless that happens it will interest only a few for a little while. It
+will belong to the sights seen but not felt, to the sensations that
+beat on our sense organs, and are not acknowledged. We have to take
+sides. We have to be able to take sides. In the recesses of our being
+we must step out of the audience on to the stage, and wrestle as the
+hero for the victory of good over evil. We must breathe into the
+allegory the breath of our life.
+
+3
+
+And so, in spite of the critics, a verdict is rendered in the old
+controversy about realism and romanticism. Our popular taste is to
+have the drama originate in a setting realistic enough to make
+identification plausible and to have it terminate in a setting
+romantic enough to be desirable, but not so romantic as to be
+inconceivable. In between the beginning and the end the canons are
+liberal, but the true beginning and the happy ending are landmarks.
+The moving picture audience rejects fantasy logically developed,
+because in pure fantasy there is no familiar foothold in the age of
+machines. It rejects realism relentlessly pursued because it does not
+enjoy defeat in a struggle that has become its own.
+
+What will be accepted as true, as realistic, as good, as evil, as
+desirable, is not eternally fixed. These are fixed by stereotypes,
+acquired from earlier experiences and carried over into judgment of
+later ones. And, therefore, if the financial investment in each film
+and in popular magazines were not so exorbitant as to require instant
+and widespread popularity, men of spirit and imagination would be able
+to use the screen and the periodical, as one might dream of their
+being used, to enlarge and to refine, to verify and criticize the
+repertory of images with which our imaginations work. But, given the
+present costs, the men who make moving pictures, like the church and
+the court painters of other ages, must adhere to the stereotypes that
+they find, or pay the price of frustrating expectation. The
+stereotypes can be altered, but not in time to guarantee success when
+the film is released six months from now.
+
+The men who do alter the stereotypes, the pioneering artists and
+critics, are naturally depressed and angered at managers and editors
+who protect their investments. They are risking everything, then why
+not the others? That is not quite fair, for in their righteous fury
+they have forgotten their own rewards, which are beyond any that their
+employers can hope to feel. They could not, and would not if they
+could, change places. And they have forgotten another thing in the
+unceasing war with Philistia. They have forgotten that they are
+measuring their own success by standards that artists and wise men of
+the past would never have dreamed of invoking. They are asking for
+circulations and audiences that were never considered by any artist
+until the last few generations. And when they do not get them, they
+are disappointed.
+
+Those who catch on, like Sinclair Lewis in "Main Street," are men who
+have succeeded in projecting definitely what great numbers of other
+people were obscurely trying to say inside their heads. "You have said
+it for me." They establish a new form which is then endlessly copied
+until it, too, becomes a stereotype of perception. The next pioneer
+finds it difficult to make the public see Main Street any other way.
+And he, like the forerunners of Sinclair Lewis, has a quarrel with the
+public.
+
+This quarrel is due not only to the conflict of stereotypes, but to
+the pioneering artist's reverence for his material. Whatever the plane
+he chooses, on that plane he remains. If he is dealing with the
+inwardness of an event he follows it to its conclusion regardless of
+the pain it causes. He will not tag his fantasy to help anyone, or cry
+peace where there is no peace. There is his America. But big audiences
+have no stomach for such severity. They are more interested in
+themselves than in anything else in the world. The selves in which
+they are interested are the selves that have been revealed by schools
+and by tradition. They insist that a work of art shall be a vehicle
+with a step where they can climb aboard, and that they shall ride, not
+according to the contours of the country, but to a land where for an
+hour there are no clocks to punch and no dishes to wash. To satisfy
+these demands there exists an intermediate class of artists who are
+able and willing to confuse the planes, to piece together a
+realistic-romantic compound out of the inventions of greater men, and,
+as Miss Patterson advises, give "what real life so rarely does-the
+triumphant resolution of a set of difficulties; the anguish of virtue
+and the triumph of sin... changed to the glorifications of virtue and
+the eternal punishment of its enemy." [Footnote: _Op. cit._, p.
+46. "The hero and heroine must in general possess youth, beauty,
+goodness, exalted self-sacrifice, and unalterable constancy."]
+
+4
+
+The ideologies of politics obey these rules. The foothold of realism
+is always there. The picture of some real evil, such as the German
+threat or class conflict, is recognizable in the argument. There is a
+description of some aspect of the world which is convincing because it
+agrees with familiar ideas. But as the ideology deals with an unseen
+future, as well as with a tangible present, it soon crosses
+imperceptibly the frontier of verification. In describing the present
+you are more or less tied down to common experience. In describing
+what nobody has experienced you are bound to let go. You stand at
+Armageddon, more or less, but you battle for the Lord, perhaps.... A
+true beginning, true according to the standards prevailing, and a
+happy ending. Every Marxist is hard as nails about the brutalities of
+the present, and mostly sunshine about the day after the dictatorship.
+So were the war propagandists: there was not a bestial quality in
+human nature they did not find everywhere east of the Rhine, or west
+of it if they were Germans. The bestiality was there all right. But
+after the victory, eternal peace. Plenty of this is quite cynically
+deliberate. For the skilful propagandist knows that while you must
+start with a plausible analysis, you must not keep on analyzing,
+because the tedium of real political accomplishment will soon destroy
+interest. So the propagandist exhausts the interest in reality by a
+tolerably plausible beginning, and then stokes up energy for a long
+voyage by brandishing a passport to heaven.
+
+The formula works when the public fiction enmeshes itself with a
+private urgency. But once enmeshed, in the heat of battle, the
+original self and the original stereotype which effected the junction
+may be wholly lost to sight.
+
+
+
+
+CHAPTER XII
+
+SELF-INTEREST RECONSIDERED
+
+1
+
+THEREFORE, the identical story is not the same story to all who hear
+it. Each will enter it at a slightly different point, since no two
+experiences are exactly alike; he will reenact it in his own way, and
+transfuse it with his own feelings. Sometimes an artist of compelling
+skill will force us to enter into lives altogether unlike our own,
+lives that seem at first glance dull, repulsive, or eccentric. But
+that is rare. In almost every story that catches our attention we
+become a character and act out the role with a pantomime of our own.
+The pantomime may be subtle or gross, may be sympathetic to the story,
+or only crudely analogous; but it will consist of those feelings which
+are aroused by our conception of the role. And so, the original theme
+as it circulates, is stressed, twisted, and embroidered by all the
+minds through which it goes. It is as if a play of Shakespeare's were
+rewritten each time it is performed with all the changes of emphasis
+and meaning that the actors and audience inspired.
+
+Something very like that seems to have happened to the stories in the
+sagas before they were definitively written down. In our time the
+printed record, such as it is, checks the exuberance of each
+individual's fancy. But against rumor there is little or no checks and
+the original story, true or invented, grows wings and horns, hoofs and
+beaks, as the artist in each gossip works upon it. The first
+narrator's account does not keep its shape and proportions. It is
+edited and revised by all who played with it as they heard it, used it
+for day dreams, and passed it on. [Footnote: For an interesting
+example, see the case described by C. J. Jung, _Zentralblatt fuer
+Psychoanalyse_, 1911, Vol. I, p. 81. Translated by Constance Long,
+in _Analytical Psychology_, Ch. IV.]
+
+Consequently the more mixed the audience, the greater will be the
+variation in the response. For as the audience grows larger, the
+number of common words diminishes. Thus the common factors in the
+story become more abstract. This story, lacking precise character of
+its own, is heard by people of highly varied character. They give it
+their own character.
+
+2
+
+The character they give it varies not only with sex and age, race and
+religion and social position, but within these cruder classifications,
+according to the inherited and acquired constitution of the
+individual, his faculties, his career, the progress of his career, an
+emphasized aspect of his career, his moods and tenses, or his place on
+the board in any of the games of life that he is playing. What reaches
+him of public affairs, a few lines of print, some photographs,
+anecdotes, and some casual experience of his own, he conceives through
+his set patterns and recreates with his own emotions. He does not take
+his personal problems as partial samples of the greater environment.
+He takes his stories of the greater environment as a mimic enlargement
+of his private life.
+
+But not necessarily of that private life as he would describe it to
+himself. For in his private life the choices are narrow, and much of
+himself is squeezed down and out of sight where it cannot directly
+govern his outward behavior. And thus, beside the more average people
+who project the happiness of their own lives into a general good will,
+or their unhappiness into suspicion and hate, there are the outwardly
+happy people who are brutal everywhere but in their own circle, as
+well as the people who, the more they detest their families, their
+friends, their jobs, the more they overflow with love for mankind.
+
+As you descend from generalities to detail, it becomes more apparent
+that the character in which men deal with their affairs is not fixed.
+Possibly their different selves have a common stem and common
+qualities, but the branches and the twigs have many forms. Nobody
+confronts every situation with the same character. His character
+varies in some degree through the sheer influence of time and
+accumulating memory, since he is not an automaton. His character
+varies, not only in time, but according to circumstance. The legend of
+the solitary Englishman in the South Seas, who invariably shaves and
+puts on a black tie for dinner, bears witness to his own intuitive and
+civilized fear of losing the character which he has acquired. So do
+diaries, and albums, and souvenirs, old letters, and old clothes, and
+the love of unchanging routine testify to our sense of how hard it is
+to step twice in the Heraclitan river.
+
+There is no one self always at work. And therefore it is of great
+importance in the formation of any public opinion, what self is
+engaged. The Japanese ask the right to settle in California. Clearly
+it makes a whole lot of difference whether you conceive the demand as
+a desire to grow fruit or to marry the white man's daughter. If two
+nations are disputing a piece of territory, it matters greatly whether
+the people regard the negotiations as a real estate deal, an attempt
+to humiliate them, or, in the excited and provocative language which
+usually enclouds these arguments, as a rape. For the self which takes
+charge of the instincts when we are thinking about lemons or distant
+acres is very different from the self which appears when we are
+thinking even potentially as the outraged head of a family. In one
+case the private feeling which enters into the opinion is tepid, in
+the other, red hot. And so while it is so true as to be mere tautology
+that "self-interest" determines opinion, the statement is not
+illuminating, until we know which self out of many selects and directs
+the interest so conceived.
+
+Religious teaching and popular wisdom have always distinguished
+several personalities in each human being. They have been called the
+Higher and Lower, the Spiritual and the Material, the Divine and the
+Carnal; and although we may not wholly accept this classification, we
+cannot fail to observe that distinctions exist. Instead of two
+antithetic selves, a modern man would probably note a good many not so
+sharply separated. He would say that the distinction drawn by
+theologians was arbitrary and external, because many different selves
+were grouped together as higher provided they fitted into the
+theologian's categories, but he would recognize nevertheless that here
+was an authentic clue to the variety of human nature.
+
+We have learned to note many selves, and to be a little less ready to
+issue judgment upon them. We understand that we see the same body, but
+often a different man, depending on whether he is dealing with a
+social equal, a social inferior, or a social superior; on whether he
+is making love to a woman he is eligible to marry, or to one whom he
+is not; on whether he is courting a woman, or whether he considers
+himself her proprietor; on whether he is dealing with his children,
+his partners, his most trusted subordinates, the boss who can make him
+or break him; on whether he is struggling for the necessities of life,
+or successful; on whether he is dealing with a friendly alien, or a
+despised one; on whether he is in great danger, or in perfect
+security; on whether he is alone in Paris or among his family in
+Peoria.
+
+People differ widely, of course, in the consistency of their
+characters, so widely that they may cover the whole gamut of
+differences between a split soul like Dr. Jekyll's and an utterly
+singleminded Brand, Parsifal, or Don Quixote. If the selves are too
+unrelated, we distrust the man; if they are too inflexibly on one
+track we find him arid, stubborn, or eccentric. In the repertory of
+characters, meager for the isolated and the self-sufficient, highly
+varied for the adaptable, there is a whole range of selves, from that
+one at the top which we should wish God to see, to those at the bottom
+that we ourselves do not dare to see. There may be octaves for the
+family,--father, Jehovah, tyrant,--husband, proprietor, male,--lover,
+lecher,--for the occupation,--employer, master, exploiter,--competitor,
+intriguer, enemy,--subordinate, courtier, snob. Some never come out
+into public view. Others are called out only by exceptional circumstances.
+But the characters take their form from a man's conception of the
+situation in which he finds himself. If the environment to which he
+is sensitive happens to be the smart set, he will imitate the character
+he conceives to be appropriate. That character will tend to act as
+modulator of his bearing, his speech, his choice of subjects, his
+preferences. Much of the comedy of life lies here, in the way people
+imagine their characters for situations that are strange to them: the
+professor among promoters, the deacon at a poker game, the
+cockney in the country, the paste diamond among real diamonds.
+
+3
+
+Into the making of a man's characters there enters a variety of
+influences not easily separated. [Footnote: For an interesting sketch
+of the more noteworthy early attempts to explain character, see the
+chapter called "The Antecedents of the Study of Character and
+Temperament," in Joseph Jastrow's _The Psychology of Conviction_.]
+The analysis in its fundamentals is perhaps still as doubtful as it
+was in the fifth century B. C. when Hippocrates formulated the
+doctrine of the humors, distinguished the sanguine, the
+melancholic, the choleric, and the phlegmatic dispositions, and
+ascribed them to the blood, the black bile, the yellow bile, and the
+phlegm. The latest theories, such as one finds them in Cannon,
+[Footnote: _Bodily Changes in Pleasure, Pain and Anger_.] Adler,
+[Footnote: _The Neurotic Constitution_.] Kempf, [Footnote: _The
+Autonomic Functions and the Personality; Psychopathology. Cf_. also
+Louis Berman: _The Glands Regulating Personality_.] appear to
+follow much the same scent, from the outward behavior and the inner
+consciousness to the physiology of the body. But in spite of an
+immensely improved technique, no one would be likely to claim that
+there are settled conclusions which enable us to set apart nature from
+nurture, and abstract the native character from the acquired. It is
+only in what Joseph Jastrow has called the slums of psychology that
+the explanation of character is regarded as a fixed system to be
+applied by phrenologists, palmists, fortune-tellers, mind-readers, and
+a few political professors. There you will still find it asserted that
+"the Chinese are fond of colors, and have their eyebrows much vaulted"
+while "the heads of the Calmucks are depressed from above, but very
+large laterally, about the organ which gives the inclination to
+acquire; and this nation's propensity to steal, etc., is admitted."
+[Footnote: _Jastrow, op. cit._, p. 156.]
+
+The modern psychologists are disposed to regard the outward behavior
+of an adult as an equation between a number of variables, such as the
+resistance of the environment, repressed cravings of several
+maturities, and the manifest personality. [Footnote: Formulated by
+Kempf, _Psychopathology_, p. 74, as follows:
+
+Manifest wishes }
+ over }
+Later Repressed Wishes }
+ Over } opposed by the resistance of the
+Adolescent Repressed Wishes } environment=Behavior
+ Over }
+Preadolescent Repressed Wishes }
+] They permit us to suppose, though I have not seen the notion
+formulated, that the repression or control of cravings is fixed not in
+relation to the whole person all the time, but more or less in respect
+to his various selves. There are things he will not do as a patriot
+that he will do when he is not thinking of himself as a patriot. No
+doubt there are impulses, more or less incipient in childhood, that
+are never exercised again in the whole of a man's life, except as they
+enter obscurely and indirectly into combination with other impulses.
+But even that is not certain, since repression is not irretrievable.
+For just as psychoanalysis can bring to the surface a buried impulse,
+so can social situations. [Footnote: _Cf._ the very interesting
+book of Everett Dean Martin, _The Behavior of Crowds_.
+
+Also Hobbes, _Leviathan_, Part II, Ch. 25. "For the passions of
+men, which asunder are moderate, as the heat of one brand, in an
+assembly are like many brands, that inflame one another, especially
+when they blow one another with orations...."
+
+LeBon, _The Crowd_, elaborates this observation of Hobbes's.] It
+is only when our surroundings remain normal and placid, when what is
+expected of us by those we meet is consistent, that we live without
+knowledge of many of our dispositions. When the unexpected occurs, we
+learn much about ourselves that we did not know.
+
+The selves, which we construct with the help of all who influence us,
+prescribe which impulses, how emphasized, how directed, are
+appropriate to certain typical situations for which we have learned
+prepared attitudes. For a recognizable type of experience, there is a
+character which controls the outward manifestations of our whole
+being. Murderous hate is, for example, controlled in civil life.
+Though you choke with rage, you must not display it as a parent,
+child, employer, politician. You would not wish to display a
+personality that exudes murderous hate. You frown upon it, and the
+people around you also frown. But if a war breaks out, the chances are
+that everybody you admire will begin to feel the justification of
+killing and hating. At first the vent for these feelings is very
+narrow. The selves which come to the front are those which are attuned
+to a real love of country, the kind of feeling that you find in Rupert
+Brooke, and in Sir Edward Grey's speech on August 3,1914, and in
+President Wilson's address to Congress on April 2, 1917. The reality
+of war is still abhorred, and what war actually means is learned but
+gradually. For previous wars are only transfigured memories. In that
+honeymoon phase, the realists of war rightly insist that the nation is
+not yet awake, and reassure each other by saying: "Wait for the
+casualty lists." Gradually the impulse to kill becomes the main
+business, and all those characters which might modify it,
+disintegrate. The impulse becomes central, is sanctified, and
+gradually turns unmanageable. It seeks a vent not alone on the idea of
+the enemy, which is all the enemy most people actually see during the
+war, but upon all the persons and objects and ideas that have always
+been hateful. Hatred of the enemy is legitimate. These other hatreds
+have themselves legitimized by the crudest analogy, and by what, once
+having cooled off, we recognize as the most far-fetched analogy. It
+takes a long time to subdue so powerful an impulse once it goes loose.
+And therefore, when the war is over in fact, it takes time and
+struggle to regain self-control, and to deal with the problems of
+peace in civilian character.
+
+Modern war, as Mr. Herbert Croly has said, is inherent in the
+political structure of modern society, but outlawed by its ideals. For
+the civilian population there exists no ideal code of conduct in war,
+such as the soldier still possesses and chivalry once prescribed. The
+civilians are without standards, except those that the best of them
+manage to improvise. The only standards they possess make war an
+accursed thing. Yet though the war may be a necessary one, no moral
+training has prepared them for it. Only their higher selves have a
+code and patterns, and when they have to act in what the higher
+regards as a lower character profound disturbance results.
+
+The preparation of characters for all the situations in which men may
+find themselves is one function of a moral education. Clearly then, it
+depends for its success upon the sincerity and knowledge with which
+the environment has been explored. For in a world falsely conceived,
+our own characters are falsely conceived, and we misbehave. So the
+moralist must choose: either he must offer a pattern of conduct for
+every phase of life, however distasteful some of its phases may be, or
+he must guarantee that his pupils will never be confronted by the
+situations he disapproves. Either he must abolish war, or teach people
+how to wage it with the greatest psychic economy; either he must
+abolish the economic life of man and feed him with stardust and dew,
+or he must investigate all the perplexities of economic life and offer
+patterns of conduct which are applicable in a world where no man is
+self-supporting. But that is just what the prevailing moral culture so
+generally refuses to do. In its best aspects it is diffident at the
+awful complication of the modern world. In its worst, it is just
+cowardly. Now whether the moralists study economics and politics and
+psychology, or whether the social scientists educate the moralists is
+no great matter. Each generation will go unprepared into the modern
+world, unless it has been taught to conceive the kind of personality
+it will have to be among the issues it will most likely meet.
+
+4
+
+Most of this the naive view of self-interest leaves out of account. It
+forgets that self and interest are both conceived somehow, and that
+for the most part they are conventionally conceived. The ordinary
+doctrine of self-interest usually omits altogether the cognitive
+function. So insistent is it on the fact that human beings finally
+refer all things to themselves, that it does not stop to notice that
+men's ideas of all things and of themselves are not instinctive. They
+are acquired.
+
+Thus it may be true enough, as James Madison wrote in the tenth paper
+of the Federalist, that "a landed interest, a manufacturing interest,
+a mercantile interest, a moneyed interest, with many lesser interests,
+grow up of necessity in civilized nations, and divide them into
+different classes, actuated by different sentiments and views." But if
+you examine the context of Madison's paper, you discover something
+which I think throws light upon that view of instinctive fatalism,
+called sometimes the economic interpretation of history. Madison was
+arguing for the federal constitution, and "among the numerous
+advantages of the union" he set forth "its tendency to break and
+control the violence of faction." Faction was what worried Madison.
+And the causes of faction he traced to "the nature of man," where
+latent dispositions are "brought into different degrees of activity,
+according to the different circumstances of civil society. A zeal for
+different opinions concerning religion, concerning government and many
+other points, as well of speculation as of practice; an attachment to
+different leaders ambitiously contending for preeminence and power, or
+to persons of other descriptions whose fortunes have been interesting
+to the human passions, have, in turn, divided mankind into parties,
+inflamed them with mutual animosity, and rendered them much more
+disposed to vex and oppress each other, than to cooperate for their
+common good. So strong is this propensity of mankind to fall into
+mutual animosities, that where no substantial occasion presents
+itself, the most frivolous and fanciful distinctions have been
+sufficient to kindle their unfriendly passions and excite their most
+violent conflicts. But the _most common_ and _durable_ source
+of factions has been the various and unequal distribution of property."
+
+Madison's theory, therefore, is that the propensity to faction may be
+kindled by religious or political opinions, by leaders, but most
+commonly by the distribution of property. Yet note that Madison claims
+only that men are divided by their relation to property. He does not
+say that their property and their opinions are cause and effect, but
+that differences of property are the causes of differences of opinion.
+The pivotal word in Madison's argument is "different." From the
+existence of differing economic situations you can tentatively infer a
+probable difference of opinions, but you cannot infer what those
+opinions will necessarily be.
+
+This reservation cuts radically into the claims of the theory as that
+theory is usually held. That the reservation is necessary, the
+enormous contradiction between dogma and practice among orthodox
+socialists bears witness. They argue that the next stage in social
+evolution is the inevitable result of the present stage. But in order
+to produce that inevitable next stage they organize and agitate to
+produce "class consciousness." Why, one asks, does not the economic
+situation produce consciousness of class in everybody? It just
+doesn't, that is all. And therefore the proud claim will not stand
+that the socialist philosophy rests on prophetic insight into destiny.
+It rests on an hypothesis about human nature. [Footnote: _Cf._
+Thorstein Veblen, "The Socialist Economics of Karl Marx and His
+Followers," in _The Place of Science in Modern Civilization,_
+esp. pp. 413-418.]
+
+The socialist practice is based on a belief that if men are
+economically situated in different ways, they can then be induced to
+hold certain views. Undoubtedly they often come to believe, or can be
+induced to believe different things, as they are, for example,
+landlords or tenants, employees or employers, skilled or unskilled
+laborers, wageworkers or salaried men, buyers or sellers, farmers or
+middle-men, exporters or importers, creditors or debtors. Differences
+of income make a profound difference in contact and opportunity. Men
+who work at machines will tend, as Mr. Thorstein Veblen has so
+brilliantly demonstrated, [Footnote: _The Theory of Business
+Enterprise_.] to interpret experience differently from handicraftsmen
+or traders. If this were all that the materialistic conception of politics
+asserted, the theory would be an immensely valuable hypothesis that
+every interpreter of opinion would have to use. But he would often
+have to abandon the theory, and he would always have to be on
+guard. For in trying to explain a certain public opinion, it is rarely
+obvious which of a man's many social relations is effecting a particular
+opinion. Does Smith's opinion arise from his problems as a landlord,
+an importer, an owner of railway shares, or an employer? Does
+Jones's opinion, Jones being a weaver in a textile mill, come from
+the attitude of his boss, the competition of new immigrants, his wife's
+grocery bills, or the ever present contract with the firm which is
+selling him a Ford car and a house and lot on the instalment plan?
+Without special inquiry you cannot tell. The economic determinist
+cannot tell.
+
+A man's various economic contacts limit or enlarge the range of his
+opinions. But which of the contacts, in what guise, on what theory,
+the materialistic conception of politics cannot predict. It can
+predict, with a high degree of probability, that if a man owns a
+factory, his ownership will figure in those opinions which seem to
+have some bearing on that factory. But how the function of being an
+owner will figure, no economic determinist as such, can tell you.
+There is no fixed set of opinions on any question that go with being
+the owner of a factory, no views on labor, on property, on management,
+let alone views on less immediate matters. The determinist can predict
+that in ninety-nine cases out of a hundred the owner will resist
+attempts to deprive him of ownership, or that he will favor
+legislation which he thinks will increase his profits. But since there
+is no magic in ownership which enables a business man to know what
+laws will make him prosper, there is no chain of cause and effect
+described in economic materialism which enables anyone to prophesy
+whether the owner will take a long view or a short one, a competitive
+or a cooperative.
+
+Did the theory have the validity which is so often claimed for it, it
+would enable us to prophesy. We could analyze the economic interests
+of a people, and deduce what the people was bound to do. Marx tried
+that, and after a good guess about the trusts, went wholly wrong. The
+first socialist experiment came, not as he predicted, out of the
+culmination of capitalist development in the West, but out of the
+collapse of a pre-capitalist system in the East. Why did he go wrong?
+Why did his greatest disciple, Lenin, go wrong? Because the Marxians
+thought that men's economic position would irresistibly produce a
+clear conception of their economic interests. They thought they
+themselves possessed that clear conception, and that what they knew
+the rest of mankind would learn. The event has shown, not only that a
+clear conception of interest does not arise automatically in everyone,
+but that it did not arise even in Marx and Lenin themselves. After all
+that Marx and Lenin have written, the social behavior of mankind is
+still obscure. It ought not to be, if economic position alone
+determined public opinion. Position ought, if their theory were
+correct, not only to divide mankind into classes, but to supply each
+class with a view of its interest and a coherent policy for obtaining
+it. Yet nothing is more certain than that all classes of men are in
+constant perplexity as to what their interests are. [Footnote: As a
+matter of fact, when it came to the test, Lenin completely abandoned
+the materialistic interpretation of politics. Had he held sincerely to
+the Marxian formula when he seized power in 1917, he would have said
+to himself: according to the teachings of Marx, socialism will develop
+out of a mature capitalism... here am I, in control of a nation that
+is only entering upon a capitalist development... it is true that I am
+a socialist, but I am a scientific socialist... it follows that for
+the present all idea of a socialist republic is out of the question...
+we must advance capitalism in order that the evolution which Marx
+predicted may take place. But Lenin did nothing of the sort. Instead
+of waiting for evolution to evolve, he tried by will, force, and
+education, to defy the historical process which his philosophy
+assumed.
+
+Since this was written Lenin has abandoned communism on the ground
+that Russia does not possess the necessary basis in a mature
+capitalism. He now says that Russia must create capitalism, which will
+create a proletariat, which will some day create communism. This is at
+least consistent with Marxist dogma. But it shows how little
+determinism there is in the opinions of a determinist.]
+
+This dissolves the impact of economic determinism. For if our economic
+interests are made up of our variable concepts of those interests,
+then as the master key to social processes the theory fails. That
+theory assumes that men are capable of adopting only one version of
+their interest, and that having adopted it, they move fatally to
+realize it. It assumes the existence of a specific class interest.
+That assumption is false. A class interest can be conceived largely or
+narrowly, selfishly or unselfishly, in the light of no facts, some
+facts, many facts, truth and error. And so collapses the Marxian
+remedy for class conflicts. That remedy assumes that if all property
+could be held in common, class differences would disappear. The
+assumption is false. Property might well be held in common, and yet
+not be conceived as a whole. The moment any group of people failed to
+see communism in a communist manner, they would divide into classes on
+the basis of what they saw.
+
+In respect to the existing social order Marxian socialism emphasizes
+property conflict as the maker of opinion, in respect to the loosely
+defined working class it ignores property conflict as the basis of
+agitation, in respect to the future it imagines a society without
+property conflict, and, therefore, without conflict of opinion. Now in
+the existing social order there may be more instances where one man
+must lose if another is to gain, than there would be under socialism,
+but for every case where one must lose for another to gain, there are
+endless cases where men simply imagine the conflict because they are
+uneducated. And under socialism, though you removed every instance of
+absolute conflict, the partial access of each man to the whole range
+of facts would nevertheless create conflict. A socialist state will
+not be able to dispense with education, morality, or liberal science,
+though on strict materialistic grounds the communal ownership of
+properties ought to make them superfluous. The communists in Russia
+would not propagate their faith with such unflagging zeal if economic
+determinism were alone determining the opinion of the Russian people.
+
+5
+
+The socialist theory of human nature is, like the hedonistic calculus,
+an example of false determinism. Both assume that the unlearned
+dispositions fatally but intelligently produce a certain type of
+behavior. The socialist believes that the dispositions pursue the
+economic interest of a class; the hedonist believes that they pursue
+pleasure and avoid pain. Both theories rest on a naive view of
+instinct, a view, defined by James, [Footnote: _Principles of
+Psychology_, Vol. II, p. 383.] though radically qualified by him,
+as "the faculty of acting in such a way as to produce certain ends,
+without foresight of the ends and without previous education in the
+performance."
+
+It is doubtful whether instinctive action of this sort figures at all
+in the social life of mankind. For as James pointed out: [Footnote:
+_Op. cit._, Vol. II, p. 390.] "every instinctive act in an animal
+with memory must cease to be 'blind' after being once repeated."
+Whatever the equipment at birth, the innate dispositions are from
+earliest infancy immersed in experience which determines what shall
+excite them as stimulus. "They become capable," as Mr. McDougall
+says, [Footnote: Introduction to _Social Psychology_, Fourth
+Edition, pp. 31-32.] "of being initiated, not only by the perception
+of objects of the kind which directly excite the innate disposition,
+the natural or native excitants of the instinct, but also by ideas of
+such objects, and by perceptions and by ideas of objects of other
+kinds." [Footnote: "Most definitions of instincts and instinctive
+actions take account only of their conative aspects... and it is a
+common mistake to ignore the cognitive and affective aspects of the
+instinctive mental process." Footnote _op. cit._, p. 29.]
+
+It is only the "central part of the disposition" [Footnote: p. 34.]
+says Mr. McDougall further, "that retains its specific character and
+remains common to all individuals and all situations in which the
+instinct is excited." The cognitive processes, and the actual bodily
+movements by which the instinct achieves its end may be indefinitely
+complicated. In other words, man has an instinct of fear, but what he
+will fear and how he will try to escape, is determined not from birth,
+but by experience.
+
+If it were not for this variability, it would be difficult to conceive
+the inordinate variety of human nature. But when you consider that all
+the important tendencies of the creature, his appetites, his loves,
+his hates, his curiosity, his sexual cravings, his fears, and
+pugnacity, are freely attachable to all sorts of objects as stimulus,
+and to all kinds of objects as gratification, the complexity of human
+nature is not so inconceivable. And when you think that each new
+generation is the casual victim of the way a previous generation was
+conditioned, as well as the inheritor of the environment that
+resulted, the possible combinations and permutations are enormous.
+
+There is no prima facie case then for supposing that because persons
+crave some particular thing, or behave in some particular way, human
+nature is fatally constituted to crave that and act thus. The craving
+and the action are both learned, and in another generation might be
+learned differently. Analytic psychology and social history unite in
+supporting this conclusion. Psychology indicates how essentially
+casual is the nexus between the particular stimulus and the particular
+response. Anthropology in the widest sense reinforces the view by
+demonstrating that the things which have excited men's passions, and
+the means which they have used to realize them, differ endlessly from
+age to age and from place to place.
+
+Men pursue their interest. But how they shall pursue it is not fatally
+determined, and, therefore, within whatever limits of time this planet
+will continue to support human life, man can set no term upon the
+creative energies of men. He can issue no doom of automatism. He can
+say, if he must, that for his life there will be no changes which he
+can recognize as good. But in saying that he will be confining his
+life to what he can see with his eye, rejecting what he might see with
+his mind; he will be taking as the measure of good a measure which is
+only the one he happens to possess. He can find no ground for
+abandoning his highest hopes and relaxing his conscious effort unless
+he chooses to regard the unknown as the unknowable, unless he elects
+to believe that what no one knows no one will know, and that what
+someone has not yet learned no one will ever be able to teach.
+
+
+
+
+PART V
+
+THE MAKING OF A COMMON WILL
+
+CHAPTER 13. THE TRANSFER OF INTEREST
+ " 14. YES OR NO
+ " 15. LEADERS AND THE RANK AND FILE
+
+
+
+
+CHAPTER XIII
+
+THE TRANSFER OF INTEREST
+
+This goes to show that there are many variables in each man's
+impressions of the invisible world. The points of contact vary, the
+stereotyped expectations vary, the interest enlisted varies most
+subtly of all. The living impressions of a large number of people are
+to an immeasurable degree personal in each of them, and unmanageably
+complex in the mass. How, then, is any practical relationship
+established between what is in people's heads and what is out there
+beyond their ken in the environment? How in the language of democratic
+theory, do great numbers of people feeling each so privately about so
+abstract a picture, develop any common will? How does a simple and
+constant idea emerge from this complex of variables? How are those
+things known as the Will of the People, or the National Purpose, or
+Public Opinion crystallized out of such fleeting and casual imagery?
+
+That there is a real difficulty here was shown by an angry tilt in the
+spring of 1921 between the American Ambassador to England and a very
+large number of other Americans. Mr. Harvey, speaking at a British
+dinner table, had assured the world without the least sign of
+hesitancy what were the motives of Americans in 1917. [Footnote: _New
+York Times_, May 20, 1921.] As he described them, they were not the
+motives which President Wilson had insisted upon when _he_
+enunciated the American mind. Now, of course, neither Mr. Harvey nor
+Mr. Wilson, nor the critics and friends of either, nor any one else,
+can know quantitatively and qualitatively what went on in thirty or
+forty million adult minds. But what everybody knows is that a war was
+fought and won by a multitude of efforts, stimulated, no one knows in
+what proportion, by the motives of Wilson and the motives of Harvey
+and all kinds of hybrids of the two. People enlisted and fought,
+worked, paid taxes, sacrificed to a common end, and yet no one can
+begin to say exactly what moved each person to do each thing that he
+did. It is no use, then, Mr. Harvey telling a soldier who thought this
+was a war to end war that the soldier did not think any such thing.
+The soldier who thought that _thought that_. And Mr. Harvey, who
+thought something else, thought _something else_.
+
+In the same speech Mr. Harvey formulated with equal clarity what the
+voters of 1920 had in their minds. That is a rash thing to do, and, if
+you simply assume that all who voted your ticket voted as you did,
+then it is a disingenuous thing to do. The count shows that sixteen
+millions voted Republican, and nine millions Democratic. They voted,
+says Mr. Harvey, for and against the League of Nations, and in support
+of this claim, he can point to Mr. Wilson's request for a referendum,
+and to the undeniable fact that the Democratic party and Mr. Cox
+insisted that the League was the issue. But then, saying that the
+League was the issue did not make the League the issue, and by
+counting the votes on election day you do not know the real division
+of opinion about the League. There were, for example, nine million
+Democrats. Are you entitled to believe that all of them are staunch
+supporters of the League? Certainly you are not. For your knowledge of
+American politics tells you that many of the millions voted, as they
+always do, to maintain the existing social system in the South, and
+that whatever their views on the League, they did not vote to express
+their views. Those who wanted the League were no doubt pleased that
+the Democratic party wanted it too. Those who disliked the League may
+have held their noses as they voted. But both groups of Southerners
+voted the same ticket.
+
+Were the Republicans more unanimous? Anybody can pick Republican
+voters enough out of his circle of friends to cover the whole gamut of
+opinion from the irreconcilability of Senators Johnson and Knox to the
+advocacy of Secretary Hoover and Chief Justice Taft. No one can say
+definitely how many people felt in any particular way about the
+League, nor how many people let their feelings on that subject
+determine their vote. When there are only two ways of expressing a
+hundred varieties of feeling, there is no certain way of knowing what
+the decisive combination was. Senator Borah found in the Republican
+ticket a reason for voting Republican, but so did President Lowell.
+The Republican majority was composed of men and women who thought a
+Republican victory would kill the League, plus those who thought it
+the most practical way to secure the League, plus those who thought it
+the surest way offered to obtain an amended League. All these voters
+were inextricably entangled with their own desire, or the desire of
+other voters to improve business, or put labor in its place, or to
+punish the Democrats for going to war, or to punish them for not
+having gone sooner, or to get rid of Mr. Burleson, or to improve the
+price of wheat, or to lower taxes, or to stop Mr. Daniels from
+outbuilding the world, or to help Mr. Harding do the same thing.
+
+And yet a sort of decision emerged; Mr. Harding moved into the White
+House. For the least common denominator of all the votes was that the
+Democrats should go and the Republicans come in. That was the only
+factor remaining after all the contradictions had cancelled each other
+out. But that factor was enough to alter policy for four years. The
+precise reasons why change was desired on that November day in 1920
+are not recorded, not even in the memories of the individual voters.
+The reasons are not fixed. They grow and change and melt into other
+reasons, so that the public opinions Mr. Harding has to deal with are
+not the opinions that elected him. That there is no inevitable
+connection between an assortment of opinions and a particular line of
+action everyone saw in 1916. Elected apparently on the cry that he
+kept us out of war, Mr. Wilson within five months led the country into
+war.
+
+The working of the popular will, therefore, has always called for
+explanation. Those who have been most impressed by its erratic working
+have found a prophet in M. LeBon, and have welcomed generalizations
+about what Sir Robert Peel called "that great compound of folly,
+weakness, prejudice, wrong feeling, right feeling, obstinacy and
+newspaper paragraphs which is called public opinion." Others have
+concluded that since out of drift and incoherence, settled aims do
+appear, there must be a mysterious contrivance at work somewhere over
+and above the inhabitants of a nation. They invoke a collective soul,
+a national mind, a spirit of the age which imposes order upon random
+opinion. An oversoul seems to be needed, for the emotions and ideas in
+the members of a group do not disclose anything so simple and so
+crystalline as the formula which those same individuals will accept as
+a true statement of their Public Opinion.
+
+2
+
+But the facts can, I think, be explained more convincingly without the
+help of the oversoul in any of its disguises. After all, the art of
+inducing all sorts of people who think differently to vote alike is
+practiced in every political campaign. In 1916, for example, the
+Republican candidate had to produce Republican votes out of many
+different kinds of Republicans. Let us look at Mr. Hughes' first
+speech after accepting the nomination. [Footnote: Delivered at Carnegie
+Hall, New York City, July 31, 1916.] The context is still clear enough
+in our minds to obviate much explanation; yet the issues are no longer
+contentious. The candidate was a man of unusually plain speech, who
+had been out of politics for several years and was not personally
+committed on the issues of the recent past. He had, moreover, none of
+that wizardry which popular leaders like Roosevelt, Wilson, or Lloyd
+George possess, none of that histrionic gift by which such men
+impersonate the feelings of their followers. From that aspect of
+politics he was by temperament and by training remote. But yet he knew
+by calculation what the politician's technic is. He was one of those
+people who know just how to do a thing, but who can not quite do it
+themselves. They are often better teachers than the virtuoso to whom
+the art is so much second nature that he himself does not know how he
+does it. The statement that those who can, do; those who cannot,
+teach, is not nearly so much of a reflection on the teacher as it
+sounds.
+
+Mr. Hughes knew the occasion was momentous, and he had prepared his
+manuscript carefully. In a box sat Theodore Roosevelt just back from
+Missouri. All over the house sat the veterans of Armageddon in various
+stages of doubt and dismay. On the platform and in the other boxes the
+ex-whited sepulchres and ex-second-story men of 1912 were to be seen,
+obviously in the best of health and in a melting mood. Out beyond the
+hall there were powerful pro-Germans and powerful pro-Allies; a war
+party in the East and in the big cities; a peace party in the middle
+and far West. There was strong feeling about Mexico. Mr. Hughes had to
+form a majority against the Democrats out of people divided into all
+sorts of combinations on Taft vs. Roosevelt, pro-Germans vs.
+pro-Allies, war vs. neutrality, Mexican intervention vs.
+non-intervention.
+
+About the morality or the wisdom of the affair we are, of course, not
+concerned here. Our only interest is in the method by which a leader
+of heterogeneous opinion goes about the business of securing a
+homogeneous vote.
+
+"This _representative_ gathering is a happy augury. It means the
+strength of _reunion._ It means that the party of _Lincoln_
+is restored...."
+
+The italicized words are binders: _Lincoln_ in such a speech has
+of course, no relation to Abraham Lincoln. It is merely a stereotype
+by which the piety which surrounds that name can be transferred to the
+Republican candidate who now stands in his shoes. Lincoln reminds the
+Republicans, Bull Moose and Old Guard, that before the schism they had
+a common history. About the schism no one can afford to speak. But it
+is there, as yet unhealed.
+
+The speaker must heal it. Now the schism of 1912 had arisen over
+domestic questions; the reunion of 1916 was, as Mr. Roosevelt had
+declared, to be based on a common indignation against Mr. Wilson's
+conduct of international affairs. But international affairs were also
+a dangerous source of conflict. It was necessary to find an opening
+subject which would not only ignore 1912 but would avoid also the
+explosive conflicts of 1916. The speaker skilfully selected the spoils
+system in diplomatic appointments. "Deserving Democrats" was a
+discrediting phrase, and Mr. Hughes at once evokes it. The record
+being indefensible, there is no hesitation in the vigor of the attack.
+Logically it was an ideal introduction to a common mood.
+
+Mr. Hughes then turns to Mexico, beginning with an historical review.
+He had to consider the general sentiment that affairs were going badly
+in Mexico; also, a no less general sentiment that war should be
+avoided; and two powerful currents of opinion, one of which said
+President Wilson was right in not recognizing Huerta, the other which
+preferred Huerta to Carranza, and intervention to both. Huerta was the
+first sore spot in the record...
+
+"He was certainly in fact the head of the Government in Mexico."
+
+But the moralists who regarded Huerta as a drunken murderer had to be
+placated.
+
+"Whether or not he should be recognized was a question to be
+determined in the exercise of a sound discretion, but according to
+correct principles."
+
+So instead of saying that Huerta should have been recognized, the
+candidate says that correct principles ought to be applied. Everybody
+believes in correct principles, and everybody, of course, believes he
+possesses them. To blur the issue still further President Wilson's
+policy is described as "intervention." It was that in law, perhaps,
+but not in the sense then currently meant by the word. By stretching
+the word to cover what Mr. Wilson had done, as well as what the real
+interventionists wanted, the issue between the two factions was to be
+repressed.
+
+Having got by the two explosive points "_Huerta_" and
+"_intervention_" by letting the words mean all things to all men,
+the speech passes for a while to safer ground. The candidate tells the
+story of Tampico, Vera Cruz, Villa, Santa Ysabel, Columbus and
+Carrizal. Mr. Hughes is specific, either because the facts as known
+from the newspapers are irritating, or because the true explanation
+is, as for example in regard to Tampico, too complicated. No contrary
+passions could be aroused by such a record. But at the end the
+candidate had to take a position. His audience expected it. The
+indictment was Mr. Roosevelt's. Would Mr. Hughes adopt his remedy,
+intervention?
+
+"The nation has no policy of aggression toward Mexico. We have no
+desire for any part of her territory. We wish her to have peace,
+stability and prosperity. We should be ready to aid her in binding up
+her wounds, in relieving her from starvation and distress, in giving
+her in every practicable way the benefits of our disinterested
+friendship. The conduct of this administration has created
+difficulties which we shall have to surmount.... _We shall have to
+adopt a new policy,_ a policy of _firmness_ and consistency
+through which alone we can promote an enduring _friendship._"
+
+The theme friendship is for the non-interventionists, the theme "new
+policy" and "firmness" is for the interventionists. On the
+non-contentious record, the detail is overwhelming; on the issue
+everything is cloudy.
+
+Concerning the European war Mr. Hughes employed an ingenious formula:
+
+"I stand for the unflinching maintenance of _all_ American rights
+on land and sea."
+
+In order to understand the force of that statement at the time it was
+spoken, we must remember how each faction during the period of
+neutrality believed that the nations it opposed in Europe were alone
+violating American rights. Mr. Hughes seemed to say to the pro-Allies:
+I would have coerced Germany. But the pro-Germans had been insisting
+that British sea power was violating most of our rights. The formula
+covers two diametrically opposed purposes by the symbolic phrase
+"American rights."
+
+But there was the Lusitania. Like the 1912 schism, it was an
+invincible obstacle to harmony.
+
+"... I am confident that there would have been no destruction of
+American lives by the sinking of the Lusitania."
+
+Thus, what cannot be compromised must be obliterated, when there is a
+question on which we cannot all hope to get together, let us pretend
+that it does not exist. About the future of American relations with
+Europe Mr. Hughes was silent. Nothing he could say would possibly
+please the two irreconcilable factions for whose support he was
+bidding.
+
+It is hardly necessary to say that Mr. Hughes did not invent this
+technic and did not employ it with the utmost success. But he
+illustrated how a public opinion constituted out of divergent opinions
+is clouded; how its meaning approaches the neutral tint formed out of
+the blending of many colors. Where superficial harmony is the aim and
+conflict the fact, obscurantism in a public appeal is the usual
+result. Almost always vagueness at a crucial point in public debate is
+a symptom of cross-purposes.
+
+3
+
+But how is it that a vague idea so often has the power to unite deeply
+felt opinions? These opinions, we recall, however deeply they may be
+felt, are not in continual and pungent contact with the facts they
+profess to treat. On the unseen environment, Mexico, the European war,
+our grip is slight though our feeling may be intense. The original
+pictures and words which aroused it have not anything like the force
+of the feeling itself. The account of what has happened out of sight
+and hearing in a place where we have never been, has not and never can
+have, except briefly as in a dream or fantasy, all the dimensions of
+reality. But it can arouse all, and sometimes even more emotion than
+the reality. For the trigger can be pulled by more than one stimulus.
+
+The stimulus which originally pulled the trigger may have been a
+series of pictures in the mind aroused by printed or spoken words.
+These pictures fade and are hard to keep steady; their contours and
+their pulse fluctuate. Gradually the process sets in of knowing what
+you feel without being entirely certain why you feel it. The fading
+pictures are displaced by other pictures, and then by names or
+symbols. But the emotion goes on, capable now of being aroused by the
+substituted images and names. Even in severe thinking these
+substitutions take place, for if a man is trying to compare two
+complicated situations, he soon finds exhausting the attempt to hold
+both fully in mind in all their detail. He employs a shorthand of
+names and signs and samples. He has to do this if he is to advance at
+all, because he cannot carry the whole baggage in every phrase through
+every step he takes. But if he forgets that he has substituted and
+simplified, he soon lapses into verbalism, and begins to talk about
+names regardless of objects. And then he has no way of knowing when
+the name divorced from its first thing is carrying on a misalliance
+with some other thing. It is more difficult still to guard against
+changelings in casual politics.
+
+For by what is known to psychologists as conditioned response, an
+emotion is not attached merely to one idea. There are no end of things
+which can arouse the emotion, and no end of things which can satisfy
+it. This is particularly true where the stimulus is only dimly and
+indirectly perceived, and where the objective is likewise indirect.
+For you can associate an emotion, say fear, first with something
+immediately dangerous, then with the idea of that thing, then with
+something similar to that idea, and so on and on. The whole structure
+of human culture is in one respect an elaboration of the stimuli and
+responses of which the original emotional capacities remain a fairly
+fixed center. No doubt the quality of emotion has changed in the
+course of history, but with nothing like the speed, or elaboration,
+that has characterized the conditioning of it.
+
+People differ widely in their susceptibility to ideas. There are some
+in whom the idea of a starving child in Russia is practically as vivid
+as a starving child within sight. There are others who are almost
+incapable of being excited by a distant idea. There are many
+gradations between. And there are people who are insensitive to facts,
+and aroused only by ideas. But though the emotion is aroused by the
+idea, we are unable to satisfy the emotion by acting ourselves upon
+the scene itself. The idea of the starving Russian child evokes a
+desire to feed the child. But the person so aroused cannot feed it. He
+can only give money to an impersonal organization, or to a
+personification which he calls Mr. Hoover. His money does not reach
+that child. It goes to a general pool from which a mass of children
+are fed. And so just as the idea is second hand, so are the effects of
+the action second hand. The cognition is indirect, the conation is
+indirect, only the effect is immediate. Of the three parts of the
+process, the stimulus comes from somewhere out of sight, the response
+reaches somewhere out of sight, only the emotion exists entirely
+within the person. Of the child's hunger he has only an idea, of the
+child's relief he has only an idea, but of his own desire to help he
+has a real experience. It is the central fact of the business, the
+emotion within himself, which is first hand.
+
+Within limits that vary, the emotion is transferable both as regards
+stimulus and response. Therefore, if among a number of people,
+possessing various tendencies to respond, you can find a stimulus
+which will arouse the same emotion in many of them, you can substitute
+it for the original stimuli. If, for example, one man dislikes the
+League, another hates Mr. Wilson, and a third fears labor, you may be
+able to unite them if you can find some symbol which is the antithesis
+of what they all hate. Suppose that symbol is Americanism. The first
+man may read it as meaning the preservation of American isolation, or
+as he may call it, independence; the second as the rejection of a
+politician who clashes with his idea of what an American president
+should be, the third as a call to resist revolution. The symbol in
+itself signifies literally no one thing in particular, but it can be
+associated with almost anything. And because of that it can become the
+common bond of common feelings, even though those feelings were
+originally attached to disparate ideas.
+
+When political parties or newspapers declare for Americanism,
+Progressivism, Law and Order, Justice, Humanity, they hope to
+amalgamate the emotion of conflicting factions which would surely
+divide, if, instead of these symbols, they were invited to discuss a
+specific program. For when a coalition around the symbol has been
+effected, feeling flows toward conformity under the symbol rather than
+toward critical scrutiny of the measures. It is, I think, convenient
+and technically correct to call multiple phrases like these symbolic.
+They do not stand for specific ideas, but for a sort of truce or
+junction between ideas. They are like a strategic railroad center
+where many roads converge regardless of their ultimate origin or their
+ultimate destination. But he who captures the symbols by which public
+feeling is for the moment contained, controls by that much the
+approaches of public policy. And as long as a particular symbol has
+the power of coalition, ambitious factions will fight for possession.
+Think, for example, of Lincoln's name or of Roosevelt's. A leader or
+an interest that can make itself master of current symbols is master
+of the current situation. There are limits, of course. Too violent
+abuse of the actualities which groups of people think the symbol
+represents, or too great resistance in the name of that symbol to new
+purposes, will, so to speak, burst the symbol. In this manner, during
+the year 1917, the imposing symbol of Holy Russia and the Little
+Father burst under the impact of suffering and defeat.
+
+4
+
+The tremendous consequences of Russia's collapse were felt on all the
+fronts and among all the peoples. They led directly to a striking
+experiment in the crystallization of a common opinion out of the
+varieties of opinion churned up by the war. The Fourteen Points were
+addressed to all the governments, allied, enemy, neutral, and to all
+the peoples. They were an attempt to knit together the chief
+imponderables of a world war. Necessarily this was a new departure,
+because this was the first great war in which all the deciding
+elements of mankind could be brought to think about the same ideas, or
+at least about the same names for ideas, simultaneously. Without
+cable, radio, telegraph, and daily press, the experiment of the
+Fourteen Points would have been impossible. It was an attempt to
+exploit the modern machinery of communication to start the return to a
+"common consciousness" throughout the world.
+
+But first we must examine some of the circumstances as they presented
+themselves at the end of 1917. For in the form which the document
+finally assumed, all these considerations are somehow represented.
+During the summer and autumn a series of events had occurred which
+profoundly affected the temper of the people and the course of the
+war. In July the Russians had made a last offensive, had been
+disastrously beaten, and the process of demoralization which led to
+the Bolshevik revolution of November had begun. Somewhat earlier the
+French had suffered a severe and almost disastrous defeat in Champagne
+which produced mutinies in the army and a defeatist agitation among
+the civilians. England was suffering from the effects of the submarine
+raids, from the terrible losses of the Flanders battles, and in
+November at Cambrai the British armies met a reverse that appalled the
+troops at the front and the leaders at home. Extreme war weariness
+pervaded the whole of western Europe.
+
+In effect, the agony and disappointment had jarred loose men's
+concentration on the accepted version of the war. Their interests were
+no longer held by the ordinary official pronouncements, and their
+attention began to wander, fixing now upon their own suffering, now
+upon their party and class purposes, now upon general resentments
+against the governments. That more or less perfect organization of
+perception by official propaganda, of interest and attention by the
+stimuli of hope, fear, and hatred, which is called morale, was by way
+of breaking down. The minds of men everywhere began to search for new
+attachments that promised relief.
+
+Suddenly they beheld a tremendous drama. On the Eastern front there
+was a Christmas truce, an end of slaughter, an end of noise, a promise
+of peace. At Brest-Litovsk the dream of all simple people had come to
+life: it was possible to negotiate, there was some other way to end
+the ordeal than by matching lives with the enemy. Timidly, but with
+rapt attention, people began to turn to the East. Why not, they asked?
+What is it all for? Do the politicians know what they are doing? Are
+we really fighting for what they say? Is it possible, perhaps, to
+secure it without fighting? Under the ban of the censorship, little of
+this was allowed to show itself in print, but, when Lord Lansdowne
+spoke, there was a response from the heart. The earlier symbols of the
+war had become hackneyed, and had lost their power to unify. Beneath
+the surface a wide schism was opening up in each Allied country.
+
+Something similar was happening in Central Europe. There too the
+original impulse of the war was weakened; the union sacree was broken.
+The vertical cleavages along the battle front were cut across by
+horizontal divisions running in all kinds of unforeseeable ways. The
+moral crisis of the war had arrived before the military decision was
+in sight. All this President Wilson and his advisers realized. They
+had not, of course, a perfect knowledge of the situation, but what I
+have sketched they knew.
+
+They knew also that the Allied Governments were bound by a series of
+engagements that in letter and in spirit ran counter to the popular
+conception of what the war was about. The resolutions of the Paris
+Economic Conference were, of course, public property, and the network
+of secret treaties had been published by the Bolsheviks in November of
+1917. [Footnote: President Wilson stated at his conference with the
+Senators that he had never heard of these treaties until he reached
+Paris. That statement is perplexing. The Fourteen Points, as the text
+shows, could not have been formulated without a knowledge of the
+secret treaties. The substance of those treaties was before the
+President when he and Colonel House prepared the final published text
+of the Fourteen Points.] Their terms were only vaguely known to the
+peoples, but it was definitely believed that they did not comport with
+the idealistic slogan of self-determination, no annexations and no
+indemnities. Popular questioning took the form of asking how many
+thousand English lives Alsace-Lorraine or Dalmatia were worth, how
+many French lives Poland or Mesopotamia were worth. Nor was such
+questioning entirely unknown in America. The whole Allied cause had
+been put on the defensive by the refusal to participate at
+Brest-Litovsk.
+
+Here was a highly sensitive state of mind which no competent leader
+could fail to consider. The ideal response would have been joint
+action by the Allies. That was found to be impossible when it was
+considered at the Interallied Conference of October. But by December
+the pressure had become so great that Mr. George and Mr. Wilson were
+moved independently to make some response. The form selected by the
+President was a statement of peace terms under fourteen heads. The
+numbering of them was an artifice to secure precision, and to create
+at once the impression that here was a business-like document. The
+idea of stating "peace terms" instead of "war aims" arose from the
+necessity of establishing a genuine alternative to the Brest-Litovsk
+negotiations. They were intended to compete for attention by
+substituting for the spectacle of Russo-German parleys the much
+grander spectacle of a public world-wide debate.
+
+Having enlisted the interest of the world, it was necessary to hold
+that interest unified and flexible for all the different possibilities
+which the situation contained. The terms had to be such that the
+majority among the Allies would regard them as worth while. They had
+to meet the national aspirations of each people, and yet to limit
+those aspirations so that no one nation would regard itself as a
+catspaw for another. The terms had to satisfy official interests so as
+not to provoke official disunion, and yet they had to meet popular
+conceptions so as to prevent the spread of demoralization. They had,
+in short, to preserve and confirm Allied unity in case the war was to
+go on.
+
+But they had also to be the terms of a possible peace, so that in case
+the German center and left were ripe for agitation, they would have a
+text with which to smite the governing class. The terms had,
+therefore, to push the Allied governors nearer to their people, drive
+the German governors away from their people, and establish a line of
+common understanding between the Allies, the non-official Germans, and
+the subject peoples of Austria-Hungary. The Fourteen Points were a
+daring attempt to raise a standard to which almost everyone might
+repair. If a sufficient number of the enemy people were ready there
+would be peace; if not, then the Allies would be better prepared to
+sustain the shock of war.
+
+All these considerations entered into the making of the Fourteen
+Points. No one man may have had them all in mind, but all the men
+concerned had some of them in mind. Against this background let us
+examine certain aspects of the document. The first five points and the
+fourteenth deal with "open diplomacy," "freedom of the seas," "equal
+trade opportunities," "reduction of armaments," no imperialist
+annexation of colonies, and the League of Nations. They might be
+described as a statement of the popular generalizations in which
+everyone at that time professed to believe. But number three is more
+specific. It was aimed consciously and directly at the resolutions of
+the Paris Economic Conference, and was meant to relieve the German
+people of their fear of suffocation.
+
+Number six is the first point dealing with a particular nation. It was
+intended as a reply to Russian suspicion of the Allies, and the
+eloquence of its promises was attuned to the drama of Brest-Litovsk.
+Number seven deals with Belgium, and is as unqualified in form and
+purpose as was the conviction of practically the whole world,
+including very large sections of Central Europe. Over number eight we
+must pause. It begins with an absolute demand for evacuation and
+restoration of French territory, and then passes on to the question of
+Alsace-Lorraine. The phrasing of this clause most perfectly
+illustrates the character of a public statement which must condense a
+vast complex of interests in a few words. "And the wrong done to
+France by Prussia in 1871 in the matter of Alsace-Lorraine, which has
+unsettled the peace of the world for nearly fifty years, should be
+righted. ..." Every word here was chosen with meticulous care. The
+wrong done should be righted; why not say that Alsace-Lorraine should
+be restored? It was not said, because it was not certain that all of
+the French _at that time_ would fight on indefinitely for
+reannexation if they were offered a plebiscite; and because it was
+even less certain whether the English and Italians would fight on. The
+formula had, therefore, to cover both contingencies. The word
+"righted" guaranteed satisfaction to France, but did not read as a
+commitment to simple annexation. But why speak of the wrong done by
+_Prussia_ in _1871_? The word Prussia was, of course, intended
+to remind the South Germans that Alsace-Lorraine belonged not to
+them but to Prussia. Why speak of peace unsettled for "fifty years,"
+and why the use of "1871"? In the first place, what the French and
+the rest of the world remembered was 1871. That was the nodal
+point of their grievance. But the formulators of the Fourteen Points
+knew that French officialdom planned for more than the Alsace-Lorraine
+of 1871. The secret memoranda that had passed between the Czar's
+ministers and French officials in 1916 covered the annexation of the
+Saar Valley and some sort of dismemberment of the Rhineland. It was
+planned to include the Saar Valley under the term "Alsace-Lorraine"
+because it had been part of Alsace-Lorraine in 1814, though it had
+been detached in 1815, and was no part of the territory at the close
+of the Franco-Prussian war. The official French formula for annexing
+the Saar was to subsume it under "Alsace-Lorraine" meaning the
+Alsace-Lorraine of 1814-1815. By insistence on "1871" the President
+was really defining the ultimate boundary between Germany and France,
+was adverting to the secret treaty, and was casting it aside.
+
+Number nine, a little less subtly, does the same thing in respect to
+Italy. "Clearly recognizable lines of nationality" are exactly what
+the lines of the Treaty of London were not. Those lines were partly
+strategic, partly economic, partly imperialistic, partly ethnic. The
+only part of them that could possibly procure allied sympathy was that
+which would recover the genuine Italia Irredenta. All the rest, as
+everyone who was informed knew, merely delayed the impending Jugoslav
+revolt.
+
+5
+
+It would be a mistake to suppose that the apparently unanimous
+enthusiasm which greeted the Fourteen Points represented agreement on
+a program. Everyone seemed to find something that he liked and
+stressed this aspect and that detail. But no one risked a discussion.
+The phrases, so pregnant with the underlying conflicts of the
+civilized world, were accepted. They stood for opposing ideas, but
+they evoked a common emotion. And to that extent they played a part in
+rallying the western peoples for the desperate ten months of war which
+they had still to endure.
+
+As long as the Fourteen Points dealt with that hazy and happy future
+when the agony was to be over, the real conflicts of interpretation
+were not made manifest. They were plans for the settlement of a wholly
+invisible environment, and because these plans inspired all groups
+each with its own private hope, all hopes ran together as a public
+hope. For harmonization, as we saw in Mr. Hughes's speech, is a
+hierarchy of symbols. As you ascend the hierarchy in order to include
+more and more factions you may for a time preserve the emotional
+connection though you lose the intellectual. But even the emotion
+becomes thinner. As you go further away from experience, you go higher
+into generalization or subtlety. As you go up in the balloon you throw
+more and more concrete objects overboard, and when you have reached
+the top with some phrase like the Rights of Humanity or the World Made
+Safe for Democracy, you see far and wide, but you see very little. Yet
+the people whose emotions are entrained do not remain passive. As the
+public appeal becomes more and more all things to all men, as the
+emotion is stirred while the meaning is dispersed, their very private
+meanings are given a universal application. Whatever you want badly is
+the Rights of Humanity. For the phrase, ever more vacant, capable of
+meaning almost anything, soon comes to mean pretty nearly everything.
+Mr. Wilson's phrases were understood in endlessly different ways in
+every corner of the earth. No document negotiated and made of public
+record existed to correct the confusion. [Footnote: The American
+interpretation of the fourteen points was explained to the allied
+statesmen just before the armistice.] And so, when the day of
+settlement came, everybody expected everything. The European authors
+of the treaty had a large choice, and they chose to realize those
+expectations which were held by those of their countrymen who wielded
+the most power at home.
+
+They came down the hierarchy from the Rights of Humanity to the Rights
+of France, Britain and Italy. They did not abandon the use of symbols.
+They abandoned only those which after the war had no permanent roots
+in the imagination of their constituents. They preserved the unity of
+France by the use of symbolism, but they would not risk anything for
+the unity of Europe. The symbol France was deeply attached, the symbol
+Europe had only a recent history. Nevertheless the distinction between
+an omnibus like Europe and a symbol like France is not sharp. The
+history of states and empires reveals times when the scope of the
+unifying idea increases and also times when it shrinks. One cannot say
+that men have moved consistently from smaller loyalties to larger
+ones, because the facts will not bear out the claim. The Roman Empire
+and the Holy Roman Empire bellied out further than those national
+unifications in the Nineteenth Century from which believers in a World
+State argue by analogy. Nevertheless, it is probably true that the
+real integration has increased regardless of the temporary inflation
+and deflation of empires.
+
+6
+
+Such a real integration has undoubtedly occurred in American history.
+In the decade before 1789 most men, it seems, felt that their state
+and their community were real, but that the confederation of states
+was unreal. The idea of their state, its flag, its most conspicuous
+leaders, or whatever it was that represented Massachusetts, or
+Virginia, were genuine symbols. That is to say, they were fed by
+actual experiences from childhood, occupation, residence, and the
+like. The span of men's experience had rarely traversed the imaginary
+boundaries of their states. The word Virginian was related to pretty
+nearly everything that most Virginians had ever known or felt. It was
+the most extensive political idea which had genuine contact with their
+experience.
+
+Their experience, not their needs. For their needs arose out of their
+real environment, which in those days was at least as large as the
+thirteen colonies. They needed a common defense. They needed a
+financial and economic regime as extensive as the Confederation. But
+as long as the pseudo-environment of the state encompassed them, the
+state symbols exhausted their political interest. An interstate idea,
+like the Confederation, represented a powerless abstraction. It was an
+omnibus, rather than a symbol, and the harmony among divergent groups,
+which the omnibus creates, is transient.
+
+I have said that the idea of confederation was a powerless
+abstraction. Yet the need of unity existed in the decade before the
+Constitution was adopted. The need existed, in the sense that affairs
+were askew unless the need of unity was taken into account. Gradually
+certain classes in each colony began to break through the state
+experience. Their personal interests led across the state lines to
+interstate experiences, and gradually there was constructed in their
+minds a picture of the American environment which was truly national
+in scope. For them the idea of federation became a true symbol, and
+ceased to be an omnibus. The most imaginative of these men was
+Alexander Hamilton. It happened that he had no primitive attachment to
+any one state, for he was born in the West Indies, and had, from the
+very beginning of his active life, been associated with the common
+interests of all the states. Thus to most men of the time the question
+of whether the capital should be in Virginia or in Philadelphia was of
+enormous importance, because they were locally minded. To Hamilton
+this question was of no emotional consequence; what he wanted was the
+assumption of the state debts because they would further nationalize
+the proposed union. So he gladly traded the site of the capitol for
+two necessary votes from men who represented the Potomac district. To
+Hamilton the Union was a symbol that represented all his interests and
+his whole experience; to White and Lee from the Potomac, the symbol of
+their province was the highest political entity they served, and they
+served it though they hated to pay the price. They agreed, says
+Jefferson, to change their votes, "White with a revulsion of stomach
+almost convulsive." [Footnote: _Works,_ Vol. IX, p. 87. Cited by
+Beard, _Economic Origins of Jeffersonian Democracy,_ p. 172.]
+
+In the crystallizing of a common will, there is always an Alexander
+Hamilton at work.
+
+
+
+
+CHAPTER XIV
+
+YES OR NO
+
+1
+
+Symbols are often so useful and so mysteriously powerful that the word
+itself exhales a magical glamor. In thinking about symbols it is
+tempting to treat them as if they possessed independent energy. Yet no
+end of symbols which once provoked ecstasy have quite ceased to affect
+anybody. The museums and the books of folklore are full of dead
+emblems and incantations, since there is no power in the symbol,
+except that which it acquires by association in the human mind. The
+symbols that have lost their power, and the symbols incessantly
+suggested which fail to take root, remind us that if we were patient
+enough to study in detail the circulation of a symbol, we should
+behold an entirely secular history.
+
+In the Hughes campaign speech, in the Fourteen Points, in Hamilton's
+project, symbols are employed. But they are employed by somebody at a
+particular moment. The words themselves do not crystallize random
+feeling. The words must be spoken by people who are strategically
+placed, and they must be spoken at the opportune moment. Otherwise
+they are mere wind. The symbols must be earmarked. For in themselves
+they mean nothing, and the choice of possible symbols is always so
+great that we should, like the donkey who stood equidistant between
+two bales of hay, perish from sheer indecision among the symbols that
+compete for our attention.
+
+Here, for example, are the reasons for their vote as stated by certain
+private citizens to a newspaper just before the election of 1920.
+
+For Harding:
+
+"The patriotic men and women of to-day, who cast their ballots for
+Harding and Coolidge will be held by posterity to have signed our
+Second Declaration of Independence."
+
+Mr. Wilmot--, inventor.
+
+"He will see to it that the United States does not enter into
+'entangling alliances,' Washington as a city will benefit by changing
+the control of the government from the Democrats to the Republicans."
+
+Mr. Clarence--, salesman.
+
+For Cox:
+
+"The people of the United States realize that it is our duty pledged
+on the fields of France, to join the League of Nations. We must
+shoulder our share of the burden of enforcing peace throughout the
+world."
+
+Miss Marie--, stenographer.
+
+"We should lose our own respect and the respect of other nations were
+we to refuse to enter the League of Nations in obtaining international
+peace."
+
+Mr. Spencer--, statistician.
+
+The two sets of phrases are equally noble, equally true, and almost
+reversible. Would Clarence and Wilmot have admitted for an instant
+that they intended to default in our duty pledged on the fields of
+France; or that they did not desire international peace? Certainly
+not. Would Marie and Spencer have admitted that they were in favor of
+entangling alliances or the surrender of American independence? They
+would have argued with you that the League was, as President Wilson
+called it, a disentangling alliance, as well as a Declaration of
+Independence for all the world, plus a Monroe Doctrine for the planet.
+
+2
+
+Since the offering of symbols is so generous, and the meaning that can
+be imputed is so elastic, how does any particular symbol take root in
+any particular person's mind? It is planted there by another human
+being whom we recognize as authoritative. If it is planted deeply
+enough, it may be that later we shall call the person authoritative
+who waves that symbol at us. But in the first instance symbols are
+made congenial and important because they are introduced to us by
+congenial and important people.
+
+For we are not born out of an egg at the age of eighteen with a
+realistic imagination; we are still, as Mr. Shaw recalls, in the era
+of Burge and Lubin, where in infancy we are dependent upon older
+beings for our contacts. And so we make our connections with the outer
+world through certain beloved and authoritative persons. They are the
+first bridge to the invisible world. And though we may gradually
+master for ourselves many phases of that larger environment, there
+always remains a vaster one that is unknown. To that we still relate
+ourselves through authorities. Where all the facts are out of sight a
+true report and a plausible error read alike, sound alike, feel alike.
+
+Except on a few subjects where our own knowledge is great, we cannot
+choose between true and false accounts. So we choose between
+trustworthy and untrustworthy reporters. [Footnote: See an
+interesting, rather quaint old book: George Cornewall Lewis, _An
+Essay on the Influence of Authority in Matters of Opinion_.]
+
+Theoretically we ought to choose the most expert on each subject. But
+the choice of the expert, though a good deal easier than the choice of
+truth, is still too difficult and often impracticable. The experts
+themselves are not in the least certain who among them is the most
+expert. And at that, the expert, even when we can identify him, is,
+likely as not, too busy to be consulted, or impossible to get at. But
+there are people whom we can identify easily enough because they are
+the people who are at the head of affairs. Parents, teachers, and
+masterful friends are the first people of this sort we encounter. Into
+the difficult question of why children trust one parent rather than
+another, the history teacher rather than the Sunday school teacher, we
+need not try to enter. Nor how trust gradually spreads through a
+newspaper or an acquaintance who is interested in public affairs to
+public personages. The literature of psychoanalysis is rich in
+suggestive hypothesis.
+
+At any rate we do find ourselves trusting certain people, who
+constitute our means of junction with pretty nearly the whole realm of
+unknown things. Strangely enough, this fact is sometimes regarded as
+inherently undignified, as evidence of our sheep-like, ape-like
+nature. But complete independence in the universe is simply
+unthinkable. If we could not take practically everything for granted,
+we should spend our lives in utter triviality. The nearest thing to a
+wholly independent adult is a hermit, and the range of a hermit's
+action is very short. Acting entirely for himself, he can act only
+within a tiny radius and for simple ends. If he has time to think
+great thoughts we can be certain that he has accepted without
+question, before he went in for being a hermit, a whole repertory of
+painfully acquired information about how to keep warm and how to keep
+from being hungry, and also about what the great questions are.
+
+On all but a very few matters for short stretches in our lives, the
+utmost independence that we can exercise is to multiply the
+authorities to whom we give a friendly hearing. As congenital amateurs
+our quest for truth consists in stirring up the experts, and forcing
+them to answer any heresy that has the accent of conviction. In such a
+debate we can often judge who has won the dialectical victory, but we
+are virtually defenseless against a false premise that none of the
+debaters has challenged, or a neglected aspect that none of them has
+brought into the argument. We shall see later how the democratic
+theory proceeds on the opposite assumption and assumes for the
+purposes of government an unlimited supply of self-sufficient
+individuals.
+
+The people on whom we depend for contact with the outer world are
+those who seem to be running it. [Footnote: _Cf._ Bryce, _Modern
+Democracies_ Vol. II, pp. 544-545.] They may be running only a
+very small part of the world. The nurse feeds the child, bathes it, and
+puts it to bed. That does not constitute the nurse an authority on
+physics, zoology, and the Higher Criticism. Mr. Smith runs, or at least
+hires, the man who runs the factory. That does not make him an
+authority on the Constitution of the United States, nor on the effects
+\of the Fordney tariff. Mr. Smoot runs the Republican party in the State
+of Utah. That in itself does not prove he is the best man to consult
+about taxation. But the nurse may nevertheless determine for a while
+what zoology the child shall learn, Mr. Smith will have much to say on
+what the Constitution shall mean to his wife, his secretary, and perhaps
+even to his parson, and who shall define the limits of Senator Smoot's
+authority?
+
+The priest, the lord of the manor, the captains and the kings, the
+party leaders, the merchant, the boss, however these men are chosen,
+whether by birth, inheritance, conquest or election, they and their
+organized following administer human affairs. They are the officers,
+and although the same man may be field marshal at home, second
+lieutenant at the office, and scrub private in politics, although in many
+institutions the hierarchy of rank is vague or concealed, yet in every
+institution that requires the cooperation of many persons, some such
+hierarchy exists. [Footnote: _Cf._ M. Ostrogorski, _Democracy and the
+Organization of Political Parties, passim;_ R. Michels, _Political Parties,
+passim;_ and Bryce, _Modern Democracies,_ particularly Chap.
+LXXV; also Ross, _Principles of Sociology,_ Chaps. XXII-XXIV. ]
+In American politics we call it a machine, or "the organization."
+
+3
+
+There are a number of important distinctions between the members of
+the machine and the rank and file. The leaders, the steering committee
+and the inner circle, are in direct contact with their environment.
+They may, to be sure, have a very limited notion of what they ought to
+define as the environment, but they are not dealing almost wholly with
+abstractions. There are particular men they hope to see elected,
+particular balance sheets they wish to see improved, concrete
+objectives that must be attained. I do not mean that they escape the
+human propensity to stereotyped vision. Their stereotypes often make
+them absurd routineers. But whatever their limitations, the chiefs are
+in actual contact with some crucial part of that larger environment.
+They decide. They give orders. They bargain. And something definite,
+perhaps not at all what they imagined, actually happens.
+
+Their subordinates are not tied to them by a common conviction. That
+is to say the lesser members of a machine do not dispose their loyalty
+according to independent judgment about the wisdom of the leaders. In
+the hierarchy each is dependent upon a superior and is in turn
+superior to some class of his dependents. What holds the machine
+together is a system of privileges. These may vary according to the
+opportunities and the tastes of those who seek them, from nepotism and
+patronage in all their aspects to clannishness, hero-worship or a
+fixed idea. They vary from military rank in armies, through land and
+services in a feudal system, to jobs and publicity in a modern
+democracy. That is why you can breakup a particular machine by
+abolishing its privileges. But the machine in every coherent group is,
+I believe, certain to reappear. For privilege is entirely relative,
+and uniformity is impossible. Imagine the most absolute communism of
+which your mind is capable, where no one possessed any object that
+everyone else did not possess, and still, if the communist group had
+to take any action whatever, the mere pleasure of being the friend of
+the man who was going to make the speech that secured the most votes,
+would, I am convinced, be enough to crystallize an organization of
+insiders around him.
+
+It is not necessary, then, to invent a collective intelligence in
+order to explain why the judgments of a group are usually more
+coherent, and often more true to form than the remarks of the man in
+the street. One mind, or a few can pursue a train of thought, but a
+group trying to think in concert can as a group do little more than
+assent or dissent. The members of a hierarchy can have a corporate
+tradition. As apprentices they learn the trade from the masters, who
+in turn learned it when they were apprentices, and in any enduring
+society, the change of personnel within the governing hierarchies is
+slow enough to permit the transmission of certain great stereotypes
+and patterns of behavior. From father to son, from prelate to novice,
+from veteran to cadet, certain ways of seeing and doing are taught.
+These ways become familiar, and are recognized as such by the mass of
+outsiders.
+
+4
+
+Distance alone lends enchantment to the view that masses of human
+beings ever cooperate in any complex affair without a central machine
+managed by a very few people. "No one," says Bryce, [Footnote: _Op.
+cit._, Vol. II, p. 542.] "can have had some years' experience of
+the conduct of affairs in a legislature or an administration without
+observing how extremely small is the number of persons by whom the
+world is governed." He is referring, of course, to affairs of state.
+To be sure if you consider all the affairs of mankind the number of
+people who govern is considerable, but if you take any particular
+institution, be it a legislature, a party, a trade union, a
+nationalist movement, a factory, or a club, the number of those who
+govern is a very small percentage of those who are theoretically
+supposed to govern.
+
+Landslides can turn one machine out and put another in; revolutions
+sometimes abolish a particular machine altogether. The democratic
+revolution set up two alternating machines, each of which in the
+course of a few years reaps the advantage from the mistakes of the
+other. But nowhere does the machine disappear. Nowhere is the idyllic
+theory of democracy realized. Certainly not in trades unions, nor in
+socialist parties, nor in communist governments. There is an inner
+circle, surrounded by concentric circles which fade out gradually into
+the disinterested or uninterested rank and file.
+
+Democrats have never come to terms with this commonplace of group
+life. They have invariably regarded it as perverse. For there are two
+visions of democracy: one presupposes the self-sufficient individual;
+the other an Oversoul regulating everything.
+
+Of the two the Oversoul has some advantage because it does at least
+recognize that the mass makes decisions that are not spontaneously
+born in the breast of every member. But the Oversoul as presiding
+genius in corporate behavior is a superfluous mystery if we fix our
+attention upon the machine. The machine is a quite prosaic reality. It
+consists of human beings who wear clothes and live in houses, who can
+be named and described. They perform all the duties usually assigned
+to the Oversoul.
+
+5
+
+The reason for the machine is not the perversity of human nature. It
+is that out of the private notions of any group no common idea emerges
+by itself. For the number of ways is limited in which a multitude of
+people can act directly upon a situation beyond their reach. Some of
+them can migrate, in one form or another, they can strike or boycott,
+they can applaud or hiss. They can by these means occasionally resist
+what they do not like, or coerce those who obstruct what they desire.
+But by mass action nothing can be constructed, devised, negotiated, or
+administered. A public as such, without an organized hierarchy around
+which it can gather, may refuse to buy if the prices are too high, or
+refuse to work if wages are too low. A trade union can by mass action
+in a strike break an opposition so that the union officials can
+negotiate an agreement. It may win, for example, the _right_ to
+joint control. But it cannot exercise the right except through an
+organization. A nation can clamor for war, but when it goes to war it
+must put itself under orders from a general staff.
+
+The limit of direct action is for all practical purposes the power to
+say Yes or No on an issue presented to the mass. [Footnote: _Cf_.
+James, _Some Problems of Philosophy_, p. 227. "But for most of
+our emergencies, fractional solutions are impossible. Seldom can we
+act fractionally." _Cf_. Lowell, _Public Opinion and Popular
+Government_, pp. 91, 92.] For only in the very simplest cases does
+an issue present itself in the same form spontaneously and
+approximately at the same time to all the members of a public. There
+are unorganized strikes and boycotts, not merely industrial ones,
+where the grievance is so plain that virtually without leadership the
+same reaction takes place in many people. But even in these
+rudimentary cases there are persons who know what they want to do more
+quickly than the rest, and who become impromptu ringleaders. Where
+they do not appear a crowd will mill about aimlessly beset by all its
+private aims, or stand by fatalistically, as did a crowd of fifty
+persons the other day, and watch a man commit suicide.
+
+For what we make out of most of the impressions that come to us from
+the invisible world is a kind of pantomime played out in revery. The
+number of times is small that we consciously decide anything about
+events beyond our sight, and each man's opinion of what he could
+accomplish if he tried, is slight. There is rarely a practical issue,
+and therefore no great habit of decision. This would be more evident
+were it not that most information when it reaches us carries with it
+an aura of suggestion as to how we ought to feel about the news. That
+suggestion we need, and if we do not find it in the news we turn to
+the editorials or to a trusted adviser. The revery, if we feel
+ourselves implicated, is uncomfortable until we know where we stand,
+that is, until the facts have been formulated so that we can feel Yes
+or No in regard to them.
+
+When a number of people all say Yes they may have all kinds of reasons
+for saying it. They generally do. For the pictures in their minds are,
+as we have already noted, varied in subtle and intimate ways. But this
+subtlety remains within their minds; it becomes represented publicly
+by a number of symbolic phrases which carry the individual emotion
+after evacuating most of the intention. The hierarchy, or, if it is a
+contest, then the two hierarchies, associate the symbols with a
+definite action, a vote of Yes or No, an attitude pro or con. Then
+Smith who was against the League and Jones who was against Article X,
+and Brown who was against Mr. Wilson and all his works, each for his
+own reason, all in the name of more or less the same symbolic phrase,
+register a vote _against_ the Democrats by voting for the
+Republicans. A common will has been expressed.
+
+A concrete choice had to be presented, the choice had to be connected,
+by the transfer of interest through the symbols, with individual
+opinion. The professional politicians learned this long before the
+democratic philosophers. And so they organized the caucus, the
+nominating convention, and the steering committee, as the means of
+formulating a definite choice. Everyone who wishes to accomplish
+anything that requires the cooperation of a large number of people
+follows their example. Sometimes it is done rather brutally as when
+the Peace Conference reduced itself to the Council of Ten, and the
+Council of Ten to the Big Three or Four; and wrote a treaty which the
+minor allies, their own constituents, and the enemy were permitted to
+take or leave. More consultation than that is generally possible and
+desirable. But the essential fact remains that a small number of heads
+present a choice to a large group.
+
+6
+
+The abuses of the steering committee have led to various proposals
+such as the initiative, referendum and direct primary. But these
+merely postponed or obscured the need for a machine by complicating
+the elections, or as H. G. Wells once said with scrupulous accuracy,
+the selections. For no amount of balloting can obviate the need of
+creating an issue, be it a measure or a candidate, on which the voters
+can say Yes, or No. There is, in fact, no such thing as "direct
+legislation." For what happens where it is supposed to exist? The
+citizen goes to the polls, receives a ballot on which a number of
+measures are printed, almost always in abbreviated form, and, if he
+says anything at all, he says Yes or No. The most brilliant amendment
+in the world may occur to him. He votes Yes or No on that bill and no
+other. You have to commit violence against the English language to
+call that legislation. I do not argue, of course, that there are no
+benefits, whatever you call the process. I think that for certain
+kinds of issues there are distinct benefits. But the necessary
+simplicity of any mass decision is a very important fact in view of
+the inevitable complexity of the world in which those decisions
+operate. The most complicated form of voting that anyone proposes is,
+I suppose, the preferential ballot. Among a number of candidates
+presented the voter under that system, instead of saying yes to one
+candidate and no to all the others, states the order of his choice.
+But even here, immensely more flexible though it is, the action of the
+mass depends upon the quality of the choices presented. [Footnote:
+_Cf._ H. J. Laski, _Foundations of Sovereignty,_ p. 224. "...
+proportional representation... by leading, as it seems to lead, to the
+group system... may deprive the electors of their choice of leaders."
+The group system undoubtedly tends, as Mr. Laski says, to make the
+selection of the executive more indirect, but there is no doubt also
+that it tends to produce legislative assemblies in which currents of
+opinion are more fully represented. Whether that is good or bad
+cannot be determined a priori. But one can say that successful
+cooperation and responsibility in a more accurately representative
+assembly require a higher organization of political intelligence and
+political habit, than in a rigid two-party house. It is a more complex
+political form and may therefore work less well.] And those choices
+are presented by the energetic coteries who hustle about with
+petitions and round up the delegates. The Many can elect after the Few
+have nominated.
+
+
+
+
+CHAPTER XV
+
+LEADERS AND THE RANK AND FILE
+
+I
+
+BECAUSE of their transcendent practical importance, no successful
+leader has ever been too busy to cultivate the symbols which organize
+his following. What privileges do within the hierarchy, symbols do for
+the rank and file. They conserve unity. From the totem pole to the
+national flag, from the wooden idol to God the Invisible King, from
+the magic word to some diluted version of Adam Smith or Bentham,
+symbols have been cherished by leaders, many of whom were themselves
+unbelievers, because they were focal points where differences merged.
+The detached observer may scorn the "star-spangled" ritual which
+hedges the symbol, perhaps as much as the king who told himself that
+Paris was worth a few masses. But the leader knows by experience that
+only when symbols have done their work is there a handle he can use to
+move a crowd. In the symbol emotion is discharged at a common target,
+and the idiosyncrasy of real ideas blotted out. No wonder he hates
+what he calls destructive criticism, sometimes called by free spirits
+the elimination of buncombe. "Above all things," says Bagehot, "our
+royalty is to be reverenced, and if you begin to poke about it you
+cannot reverence it." [Footnote: _The English Constitution,_ p.
+127. D. Appleton & Company, 1914.] For poking about with clear
+definitions and candid statements serves all high purposes known to
+man, except the easy conservation of a common will. Poking about, as
+every responsible leader suspects, tends to break the transference of
+emotion from the individual mind to the institutional symbol. And the
+first result of that is, as he rightly says, a chaos of individualism
+and warring sects. The disintegration of a symbol, like Holy Russia,
+or the Iron Diaz, is always the beginning of a long upheaval.
+
+These great symbols possess by transference all the minute and
+detailed loyalties of an ancient and stereotyped society. They evoke
+the feeling that each individual has for the landscape, the furniture,
+the faces, the memories that are his first, and in a static society,
+his only reality. That core of images and devotions without which he
+is unthinkable to himself, is nationality. The great symbols take up
+these devotions, and can arouse them without calling forth the
+primitive images. The lesser symbols of public debate, the more casual
+chatter of politics, are always referred back to these proto-symbols,
+and if possible associated with them. The question of a proper fare on
+a municipal subway is symbolized as an issue between the People and
+the Interests, and then the People is inserted in the symbol American,
+so that finally in the heat of a campaign, an eight cent fare becomes
+unAmerican. The Revolutionary fathers died to prevent it. Lincoln
+suffered that it might not come to pass, resistance to it was implied
+in the death of those who sleep in France.
+
+Because of its power to siphon emotion out of distinct ideas, the
+symbol is both a mechanism of solidarity, and a mechanism of
+exploitation. It enables people to work for a common end, but just
+because the few who are strategically placed must choose the concrete
+objectives, the symbol is also an instrument by which a few can fatten
+on many, deflect criticism, and seduce men into facing agony for
+objects they do not understand.
+
+Many aspects of our subjection to symbols are not flattering if we
+choose to think of ourselves as realistic, self-sufficient, and
+self-governing personalities. Yet it is impossible to conclude that
+symbols are altogether instruments of the devil. In the realm of
+science and contemplation they are undoubtedly the tempter himself.
+But in the world of action they may be beneficent, and are sometimes a
+necessity. The necessity is often imagined, the peril manufactured.
+But when quick results are imperative, the manipulation of masses
+through symbols may be the only quick way of having a critical thing
+done. It is often more important to act than to understand. It is
+sometimes true that the action would fail if everyone understood it.
+There are many affairs which cannot wait for a referendum or endure
+publicity, and there are times, during war for example, when a nation,
+an army, and even its commanders must trust strategy to a very few
+minds; when two conflicting opinions, though one happens to be right,
+are more perilous than one opinion which is wrong. The wrong opinion
+may have bad results, but the two opinions may entail disaster by
+dissolving unity. [Footnote: Captain Peter S. Wright, Assistant
+Secretary of the Supreme War Council, _At the Supreme War
+Council,_ is well worth careful reading on secrecy and unity of
+command, even though in respect to the allied leaders he wages a
+passionate polemic.]
+
+Thus Foch and Sir Henry Wilson, who foresaw the impending disaster to
+Cough's army, as a consequence of the divided and scattered reserves,
+nevertheless kept their opinions well within a small circle, knowing
+that even the risk of a smashing defeat was less certainly
+destructive, than would have been an excited debate in the newspapers.
+For what matters most under the kind of tension which prevailed in
+March, 1918, is less the rightness of a particular move than the
+unbroken expectation as to the source of command. Had Foch "gone to
+the people" he might have won the debate, but long before he could
+have won it, the armies which he was to command would have dissolved.
+For the spectacle of a row on Olympus is diverting and destructive.
+
+But so also is a conspiracy of silence. Says Captain Wright: "It is in
+the High Command and not in the line, that the art of camouflage is
+most practiced, and reaches to highest flights. All chiefs everywhere
+are now kept painted, by the busy work of numberless publicists, so as
+to be mistaken for Napoleons--at a distance....It becomes almost
+impossible to displace these Napoleons, whatever their incompetence,
+because of the enormous public support created by hiding or glossing
+failure, and exaggerating or inventing success.... But the most
+insidious and worst effect of this so highly organized falsity is on
+the generals themselves: modest and patriotic as they mostly are, and
+as most men must be to take up and follow the noble profession of
+arms, they themselves are ultimately affected by these universal
+illusions, and reading it every morning in the paper, they also grow
+persuaded they are thunderbolts of war and infallible, however much
+they fail, and that their maintenance in command is an end so sacred
+that it justifies the use of any means.... These various conditions,
+of which this great deceit is the greatest, at last emancipate all
+General Staffs from all control. They no longer live for the nation:
+the nation lives, or rather dies, for them. Victory or defeat ceases
+to be the prime interest. What matters to these semi-sovereign
+corporations is whether dear old Willie or poor old Harry is going to
+be at their head, or the Chantilly party prevail over the Boulevard
+des Invalides party." [Footnote: _Op. cit._, pp. 98, 101-105.]
+
+Yet Captain Wright who can be so eloquent and so discerning about the
+dangers of silence is forced nevertheless to approve the silence of
+Foch in not publicly destroying the illusions. There is here a
+complicated paradox, arising as we shall see more fully later on,
+because the traditional democratic view of life is conceived, not for
+emergencies and dangers, but for tranquillity and harmony. And so
+where masses of people must cooperate in an uncertain and eruptive
+environment, it is usually necessary to secure unity and flexibility
+without real consent. The symbol does that. It obscures personal
+intention, neutralizes discrimination, and obfuscates individual
+purpose. It immobilizes personality, yet at the same time it
+enormously sharpens the intention of the group and welds that group,
+as nothing else in a crisis can weld it, to purposeful action. It
+renders the mass mobile though it immobilizes personality. The symbol
+is the instrument by which in the short run the mass escapes from its
+own inertia, the inertia of indecision, or the inertia of headlong
+movement, and is rendered capable of being led along the zigzag of a
+complex situation.
+
+2
+
+But in the longer run, the give and take increases between the leaders
+and the led. The word most often used to describe the state of mind in
+the rank and file about its leaders is morale. That is said to be good
+when the individuals do the part allotted to them with all their
+energy; when each man's whole strength is evoked by the command from
+above. It follows that every leader must plan his policy with this in
+mind. He must consider his decision not only on "the merits," but also
+in its effect on any part of his following whose continued support he
+requires. If he is a general planning an attack, he knows that his
+organized military units will scatter into mobs if the percentage of
+casualties rises too high.
+
+In the Great War previous calculations were upset to an extraordinary
+degree, for "out of every nine men who went to France five became
+casualties." [Footnote: _Op. cit_., p. 37. Figures taken by
+Captain Wright from the statistical abstract of the war in the
+Archives of the War Office. The figures refer apparently to the
+English losses alone, possibly to the English and French.] The limit
+of endurance was far greater than anyone had supposed. But there was a
+limit somewhere. And so, partly because of its effect on the enemy,
+but also in great measure because of its effect on the troops and
+their families, no command in this war dared to publish a candid
+statement of its losses. In France the casualty lists were never
+published. In England, America, and Germany publication of the losses
+of a big battle were spread out over long periods so as to destroy a
+unified impression of the total. Only the insiders knew until long
+afterwards what the Somme had cost, or the Flanders battles;
+[Footnote: _Op cit._, p. 34, the Somme cost nearly 500,000
+casualties; the Arras and Flanders offensives of 1917 cost 650,000
+British casualties.] and Ludendorff undoubtedly had a very much more
+accurate idea of these casualties than any private person in London,
+Paris or Chicago. All the leaders in every camp did their best to
+limit the amount of actual war which any one soldier or civilian could
+vividly conceive. But, of course, among old veterans like the French
+troops of 1917, a great deal more is known about war than ever reaches
+the public. Such an army begins to judge its commanders in terms of
+its own suffering. And then, when another extravagant promise of
+victory turns out to be the customary bloody defeat, you may find that
+a mutiny breaks out over some comparatively minor blunder, [Footnote:
+The Allies suffered many bloodier defeats than that on the Chemin des
+Dames.] like Nivelle's offensive of 1917, because it is a cumulative
+blunder. Revolutions and mutinies generally follow a small sample of a
+big series of evils. [Footnote: _Cf._ Pierrefeu's account, _op.
+cit._, on the causes of the Soissons mutinies, and the method
+adopted by Petain to deal with them. Vol. I, Part III, _et seq._]
+
+The incidence of policy determines the relation between leader and
+following. If those whom he needs in his plan are remote from the
+place where the action takes place, if the results are hidden or
+postponed, if the individual obligations are indirect or not yet due,
+above all if assent is an exercise of some pleasurable emotion, the
+leader is likely to have a free hand. Those programs are immediately
+most popular, like prohibition among teetotalers, which do not at once
+impinge upon the private habits of the followers. That is one great
+reason why governments have such a free hand in foreign affairs. Most
+of the frictions between two states involve a series of obscure and
+long-winded contentions, occasionally on the frontier, but far more
+often in regions about which school geographies have supplied no
+precise ideas. In Czechoslovakia America is regarded as the Liberator;
+in American newspaper paragraphs and musical comedy, in American
+conversation by and large, it has never been finally settled whether
+the country we liberated is Czechoslavia or Jugoslovakia.
+
+In foreign affairs the incidence of policy is for a very long time
+confined to an unseen environment. Nothing that happens out there is
+felt to be wholly real. And so, because in the ante-bellum period,
+nobody has to fight and nobody has to pay, governments go along
+according to their lights without much reference to their people. In
+local affairs the cost of a policy is more easily visible. And
+therefore, all but the most exceptional leaders prefer policies in
+which the costs are as far as possible indirect.
+
+They do not like direct taxation. They do not like to pay as they go.
+They like long term debts. They like to have the voters believe that
+the foreigner will pay. They have always been compelled to calculate
+prosperity in terms of the producer rather than in terms of the
+consumer, because the incidence on the consumer is distributed over so
+many trivial items. Labor leaders have always preferred an increase of
+money wages to a decrease in prices. There has always been more
+popular interest in the profits of millionaires, which are visible but
+comparatively unimportant, than in the wastes of the industrial
+system, which are huge but elusive. A legislature dealing with a
+shortage of houses, such as exists when this is written, illustrates
+this rule, first by doing nothing to increase the number of houses,
+second by smiting the greedy landlord on the hip, third by
+investigating the profiteering builders and working men. For a
+constructive policy deals with remote and uninteresting factors, while
+a greedy landlord, or a profiteering plumber is visible and immediate.
+
+But while people will readily believe that in an unimagined future and
+in unseen places a certain policy will benefit them, the actual
+working out of policy follows a different logic from their opinions. A
+nation may be induced to believe that jacking up the freight rates
+will make the railroads prosperous. But that belief will not make the
+roads prosperous, if the impact of those rates on farmers and shippers
+is such as to produce a commodity price beyond what the consumer can
+pay. Whether the consumer will pay the price depends not upon whether
+he nodded his head nine months previously at the proposal to raise
+rates and save business, but on whether he now wants a new hat or a
+new automobile enough to pay for them.
+
+3
+
+Leaders often pretend that they have merely uncovered a program which
+existed in the minds of their public. When they believe it, they are
+usually deceiving themselves. Programs do not invent themselves
+synchronously in a multitude of minds. That is not because a multitude
+of minds is necessarily inferior to that of the leaders, but because
+thought is the function of an organism, and a mass is not an organism.
+
+This fact is obscured because the mass is constantly exposed to
+suggestion. It reads not the news, but the news with an aura of
+suggestion about it, indicating the line of action to be taken. It
+hears reports, not objective as the facts are, but already stereotyped
+to a certain pattern of behavior. Thus the ostensible leader often
+finds that the real leader is a powerful newspaper proprietor. But if,
+as in a laboratory, one could remove all suggestion and leading from
+the experience of a multitude, one would, I think, find something like
+this: A mass exposed to the same stimuli would develop responses that
+could theoretically be charted in a polygon of error. There would be a
+certain group that felt sufficiently alike to be classified together.
+There would be variants of feeling at both ends. These classifications
+would tend to harden as individuals in each of the classifications
+made their reactions vocal. That is to say, when the vague feelings of
+those who felt vaguely had been put into words, they would know more
+definitely what they felt, and would then feel it more definitely.
+
+Leaders in touch with popular feeling are quickly conscious of these
+reactions. They know that high prices are pressing upon the mass, or
+that certain classes of individuals are becoming unpopular, or that
+feeling towards another nation is friendly or hostile. But, always
+barring the effect of suggestion which is merely the assumption of
+leadership by the reporter, there would be nothing in the feeling of
+the mass that fatally determined the choice of any particular policy.
+All that the feeling of the mass demands is that policy as it is
+developed and exposed shall be, if not logically, then by analogy and
+association, connected with the original feeling.
+
+So when a new policy is to be launched, there is a preliminary bid for
+community of feeling, as in Mark Antony's speech to the followers of
+Brutus. [Footnote: Excellently analyzed in Martin, _The Behavior of
+Crowds,_ pp. 130-132,] In the first phase, the leader vocalizes the
+prevalent opinion of the mass. He identifies himself with the familiar
+attitudes of his audience, sometimes by telling a good story,
+sometimes by brandishing his patriotism, often by pinching a
+grievance. Finding that he is trustworthy, the multitude milling
+hither and thither may turn in towards him. He will then be expected
+to set forth a plan of campaign. But he will not find that plan in the
+slogans which convey the feelings of the mass. It will not even always
+be indicated by them. Where the incidence of policy is remote, all
+that is essential is that the program shall be verbally and
+emotionally connected at the start with what has become vocal in the
+multitude. Trusted men in a familiar role subscribing to the accepted
+symbols can go a very long way on their own initiative without
+explaining the substance of their programs.
+
+But wise leaders are not content to do that. Provided they think
+publicity will not strengthen opposition too much, and that debate
+will not delay action too long, they seek a certain measure of
+consent. They take, if not the whole mass, then the subordinates of
+the hierarchy sufficiently into their confidence to prepare them for
+what might happen, and to make them feel that they have freely willed
+the result. But however sincere the leader may be, there is always,
+when the facts are very complicated, a certain amount of illusion in
+these consultations. For it is impossible that all the contingencies
+shall be as vivid to the whole public as they are to the more
+experienced and the more imaginative. A fairly large percentage are
+bound to agree without having taken the time, or without possessing
+the background, for appreciating the choices which the leader presents
+to them. No one, however, can ask for more. And only theorists do. If
+we have had our day in court, if what we had to say was heard, and
+then if what is done comes out well, most of us do not stop to
+consider how much our opinion affected the business in hand.
+
+And therefore, if the established powers are sensitive and
+well-informed, if they are visibly trying to meet popular feeling, and
+actually removing some of the causes of dissatisfaction, no matter how
+slowly they proceed, provided they are seen to be proceeding, they
+have little to fear. It takes stupendous and persistent blundering,
+plus almost infinite tactlessness, to start a revolution from below.
+Palace revolutions, interdepartmental revolutions, are a different
+matter. So, too, is demagogy. That stops at relieving the tension by
+expressing the feeling. But the statesman knows that such relief is
+temporary, and if indulged too often, unsanitary. He, therefore, sees
+to it that he arouses no feeling which he cannot sluice into a program
+that deals with the facts to which the feelings refer.
+
+But all leaders are not statesmen, all leaders hate to resign, and
+most leaders find it hard to believe that bad as things are, the other
+fellow would not make them worse. They do not passively wait for the
+public to feel the incidence of policy, because the incidence of that
+discovery is generally upon their own heads. They are, therefore,
+intermittently engaged in mending their fences and consolidating their
+position.
+
+The mending of fences consists in offering an occasional scapegoat, in
+redressing a minor grievance affecting a powerful individual or
+faction, rearranging certain jobs, placating a group of people who
+want an arsenal in their home town, or a law to stop somebody's vices.
+Study the daily activity of any public official who depends on
+election and you can enlarge this list. There are Congressmen elected
+year after year who never think of dissipating their energy on public
+affairs. They prefer to do a little service for a lot of people on a
+lot of little subjects, rather than to engage in trying to do a big
+service out there in the void. But the number of people to whom any
+organization can be a successful valet is limited, and shrewd
+politicians take care to attend either the influential, or somebody so
+blatantly uninfluential that to pay any attention to him is a mark of
+sensational magnanimity. The far greater number who cannot be held by
+favors, the anonymous multitude, receive propaganda.
+
+The established leaders of any organization have great natural
+advantages. They are believed to have better sources of information.
+The books and papers are in their offices. They took part in the
+important conferences. They met the important people. They have
+responsibility. It is, therefore, easier for them to secure attention
+and to speak in a convincing tone. But also they have a very great
+deal of control over the access to the facts. Every official is in
+some degree a censor. And since no one can suppress information,
+either by concealing it or forgetting to mention it, without some
+notion of what he wishes the public to know, every leader is in some
+degree a propagandist. Strategically placed, and compelled often to
+choose even at the best between the equally cogent though conflicting
+ideals of safety for the institution, and candor to his public, the
+official finds himself deciding more and more consciously what facts,
+in what setting, in what guise he shall permit the public to know.
+
+4
+
+That the manufacture of consent is capable of great refinements no
+one, I think, denies. The process by which public opinions arise is
+certainly no less intricate than it has appeared in these pages, and
+the opportunities for manipulation open to anyone who understands the
+process are plain enough.
+
+The creation of consent is not a new art. It is a very old one which
+was supposed to have died out with the appearance of democracy. But it
+has not died out. It has, in fact, improved enormously in technic,
+because it is now based on analysis rather than on rule of thumb. And
+so, as a result of psychological research, coupled with the modern
+means of communication, the practice of democracy has turned a corner.
+A revolution is taking place, infinitely more significant than any
+shifting of economic power.
+
+Within the life of the generation now in control of affairs,
+persuasion has become a self-conscious art and a regular organ of
+popular government. None of us begins to understand the consequences,
+but it is no daring prophecy to say that the knowledge of how to
+create consent will alter every political calculation and modify every
+political premise. Under the impact of propaganda, not necessarily in
+the sinister meaning of the word alone, the old constants of our
+thinking have become variables. It is no longer possible, for example,
+to believe in the original dogma of democracy; that the knowledge
+needed for the management of human affairs comes up spontaneously from
+the human heart. Where we act on that theory we expose ourselves to
+self-deception, and to forms of persuasion that we cannot verify. It
+has been demonstrated that we cannot rely upon intuition, conscience,
+or the accidents of casual opinion if we are to deal with the world
+beyond our reach.
+
+
+
+
+PART VI
+
+THE IMAGE OF DEMOCRACY
+
+"I confess that in America I saw more than America;
+I sought the image of democracy itself."
+
+Alexis de Tocqueville.
+
+CHAPTER 16. THE SELF-CENTERED MAN
+ " 17. THE SELF-CONTAINED COMMUNITY
+ " 18. THE ROLE OF FORCE, PATRONAGE AND PRIVILEGE
+ " 19. THE OLD IMAGE IN A NEW FORM: GUILD SOCIALISM
+ " 20. A NEW IMAGE
+
+
+
+
+CHAPTER XVI
+
+THE SELF-CENTERED MAN
+
+I
+
+SINCE Public Opinion is supposed to be the prime mover in democracies,
+one might reasonably expect to find a vast literature. One does not
+find it. There are excellent books on government and parties, that is,
+on the machinery which in theory registers public opinions after they
+are formed. But on the sources from which these public opinions arise,
+on the processes by which they are derived, there is relatively
+little. The existence of a force called Public Opinion is in the main
+taken for granted, and American political writers have been most
+interested either in finding out how to make government express the
+common will, or in how to prevent the common will from subverting the
+purposes for which they believe the government exists. According to
+their traditions they have wished either to tame opinion or to obey
+it. Thus the editor of a notable series of text-books writes that "the
+most difficult and the most momentous question of government (is) how
+to transmit the force of individual opinion into public
+action." [Footnote: Albert Bushnell Hart in the Introductory note to A.
+Lawrence Lowell's _Public Opinion and Popular Government. _]
+
+But surely there is a still more momentous question, the question of
+how to validate our private versions of the political scene. There is,
+as I shall try to indicate further on, the prospect of radical
+improvement by the development of principles already in operation. But
+this development will depend on how well we learn to use knowledge of
+the way opinions are put together to watch over our own opinions when
+they are being put together. For casual opinion, being the product of
+partial contact, of tradition, and personal interests, cannot in the
+nature of things take kindly to a method of political thought which is
+based on exact record, measurement, analysis and comparison. Just
+those qualities of the mind which determine what shall seem
+interesting, important, familiar, personal, and dramatic, are the
+qualities which in the first instance realistic opinion frustrates.
+Therefore, unless there is in the community at large a growing
+conviction that prejudice and intuition are not enough, the working
+out of realistic opinion, which takes time, money, labor, conscious
+effort, patience, and equanimity, will not find enough support. That
+conviction grows as self-criticism increases, and makes us conscious
+of buncombe, contemptuous of ourselves when we employ it, and on guard
+to detect it. Without an ingrained habit of analyzing opinion when we
+read, talk, and decide, most of us would hardly suspect the need of
+better ideas, nor be interested in them when they appear, nor be able
+to prevent the new technic of political intelligence from being
+manipulated.
+
+Yet democracies, if we are to judge by the oldest and most powerful of
+them, have made a mystery out of public opinion. There have been
+skilled organizers of opinion who understood the mystery well enough
+to create majorities on election day. But these organizers have been
+regarded by political science as low fellows or as "problems," not as
+possessors of the most effective knowledge there was on how to create
+and operate public opinion. The tendency of the people who have voiced
+the ideas of democracy, even when they have not managed its action,
+the tendency of students, orators, editors, has been to look upon
+Public Opinion as men in other societies looked upon the uncanny
+forces to which they ascribed the last word in the direction of
+events.
+
+For in almost every political theory there is an inscrutable element
+which in the heyday of that theory goes unexamined. Behind the
+appearances there is a Fate, there are Guardian Spirits, or Mandates
+to a Chosen People, a Divine Monarchy, a Vice-Regent of Heaven, or a
+Class of the Better Born. The more obvious angels, demons, and kings
+are gone out of democratic thinking, but the need for believing that
+there are reserve powers of guidance persists. It persisted for those
+thinkers of the Eighteenth Century who designed the matrix of
+democracy. They had a pale god, but warm hearts, and in the doctrine
+of popular sovereignty they found the answer to their need of an
+infallible origin for the new social order. There was the mystery, and
+only enemies of the people touched it with profane and curious hands.
+
+2
+
+They did not remove the veil because they were practical politicians
+in a bitter and uncertain struggle. They had themselves felt the
+aspiration of democracy, which is ever so much deeper, more intimate
+and more important than any theory of government. They were engaged,
+as against the prejudice of ages, in the assertion of human dignity.
+What possessed them was not whether John Smith had sound views on any
+public question, but that John Smith, scion of a stock that had always
+been considered inferior, would now bend his knee to no other man. It
+was this spectacle that made it bliss "in that dawn to be alive." But
+every analyst seems to degrade that dignity, to deny that all men are
+reasonable all the time, or educated, or informed, to note that people
+are fooled, that they do not always know their own interests, and that
+all men are not equally fitted to govern.
+
+The critics were about as welcome as a small boy with a drum. Every
+one of these observations on the fallibility of man was being
+exploited ad nauseam. Had democrats admitted there was truth in any of
+the aristocratic arguments they would have opened a breach in the
+defenses. And so just as Aristotle had to insist that the slave was a
+slave by nature, the democrats had to insist that the free man was a
+legislator and administrator by nature. They could not stop to explain
+that a human soul might not yet have, or indeed might never have, this
+technical equipment, and that nevertheless it had an inalienable right
+not to be used as the unwilling instrument of other men. The superior
+people were still too strong and too unscrupulous to have refrained
+from capitalizing so candid a statement.
+
+So the early democrats insisted that a reasoned righteousness welled
+up spontaneously out of the mass of men. All of them hoped that it
+would, many of them believed that it did, although the cleverest, like
+Thomas Jefferson, had all sorts of private reservations. But one thing
+was certain: if public opinion did not come forth spontaneously,
+nobody in that age believed it would come forth at all. For in one
+fundamental respect the political science on which democracy was based
+was the same science that Aristotle formulated. It was the same
+science for democrat and aristocrat, royalist and republican, in that
+its major premise assumed the art of government to be a natural
+endowment. Men differed radically when they tried to name the men so
+endowed; but they agreed in thinking that the greatest question of all
+was to find those in whom political wisdom was innate. Royalists were
+sure that kings were born to govern. Alexander Hamilton thought that
+while "there are strong minds in every walk of life... the
+representative body, with too few exceptions to have any influence on
+the spirit of the government, will be composed of landholders,
+merchants, and men of the learned professions." [Footnote: _The
+Federalist_, Nos. 35, 36. _Cf_. comment by Henry Jones Ford in
+his _Rise and Growth of American Politics_. Ch. V.] Jefferson
+thought the political faculties were deposited by God in farmers and
+planters, and sometimes spoke as if they were found in all the people.
+[Footnote: See below p. 268.] The main premise was the same: to govern
+was an instinct that appeared, according to your social preferences,
+in one man or a chosen few, in all males, or only in males who were
+white and twenty-one, perhaps even in all men and all women.
+
+In deciding who was most fit to govern, knowledge of the world was
+taken for granted. The aristocrat believed that those who dealt with
+large affairs possessed the instinct, the democrats asserted that all
+men possessed the instinct and could therefore deal with large
+affairs. It was no part of political science in either case to think
+out how knowledge of the world could be brought to the ruler. If you
+were for the people you did not try to work out the question of how to
+keep the voter informed. By the age of twenty-one he had his political
+faculties. What counted was a good heart, a reasoning mind, a balanced
+judgment. These would ripen with age, but it was not necessary to
+consider how to inform the heart and feed the reason. Men took in
+their facts as they took in their breath.
+
+3
+
+But the facts men could come to possess in this effortless way were
+limited. They could know the customs and more obvious character of the
+place where they lived and worked. But the outer world they had to
+conceive, and they did not conceive it instinctively, nor absorb
+trustworthy knowledge of it just by living. Therefore, the only
+environment in which spontaneous politics were possible was one
+confined within the range of the ruler's direct and certain knowledge.
+There is no escaping this conclusion, wherever you found government on
+the natural range of men's faculties. "If," as Aristotle said,
+[Footnote: _Politics_, Bk. VII, Ch. 4.] "the citizens of a state
+are to judge and distribute offices according to merit, then they must
+know each other's characters; where they do not possess this
+knowledge, both the election to offices and the decision of law suits
+will go wrong."
+
+Obviously this maxim was binding upon every school of political
+thought. But it presented peculiar difficulties to the democrats.
+Those who believed in class government could fairly claim that in the
+court of the king, or in the country houses of the gentry, men did
+know each other's characters, and as long as the rest of mankind was
+passive, the only characters one needed to know were the characters of
+men in the ruling class. But the democrats, who wanted to raise the
+dignity of all men, were immediately involved by the immense size and
+confusion of their ruling class--the male electorate. Their science
+told them that politics was an instinct, and that the instinct worked
+in a limited environment. Their hopes bade them insist that all men in
+a very large environment could govern. In this deadly conflict between
+their ideals and their science, the only way out was to assume without
+much discussion that the voice of the people was the voice of God.
+
+The paradox was too great, the stakes too big, their ideal too
+precious for critical examination. They could not show how a citizen
+of Boston was to stay in Boston and conceive the views of a Virginian,
+how a Virginian in Virginia could have real opinions about the
+government at Washington, how Congressmen in Washington could have
+opinions about China or Mexico. For in that day it was not possible
+for many men to have an unseen environment brought into the field of
+their judgment. There had been some advances, to be sure, since
+Aristotle. There were a few newspapers, and there were books, better
+roads perhaps, and better ships. But there was no great advance, and
+the political assumptions of the Eighteenth Century had essentially to
+be those that had prevailed in political science for two thousand
+years. The pioneer democrats did not possess the material for
+resolving the conflict between the known range of man's attention and
+their illimitable faith in his dignity.
+
+Their assumptions antedated not only the modern newspaper, the
+world-wide press services, photography and moving pictures, but, what
+is really more significant, they antedated measurement and record,
+quantitative and comparative analysis, the canons of evidence, and the
+ability of psychological analysis to correct and discount the
+prejudices of the witness. I do not mean to say that our records are
+satisfactory, our analysis unbiased, our measurements sound. I do mean
+to say that the key inventions have been made for bringing the unseen
+world into the field of judgment. They had not been made in the time
+of Aristotle, and they were not yet important enough to be visible for
+political theory in the age of Rousseau, Montesquieu, or Thomas
+Jefferson. In a later chapter I think we shall see that even in the
+latest theory of human reconstruction, that of the English Guild
+Socialists, all the deeper premises have been taken over from this
+older system of political thought.
+
+That system, whenever it was competent and honest, had to assume that
+no man could have more than a very partial experience of public
+affairs. In the sense that he can give only a little time to them,
+that assumption is still true, and of the utmost consequence. But
+ancient theory was compelled to assume, not only that men could give
+little attention to public questions, but that the attention available
+would have to be confined to matters close at hand. It would have been
+visionary to suppose that a time would come when distant and
+complicated events could conceivably be reported, analyzed, and
+presented in such a form that a really valuable choice could be made
+by an amateur. That time is now in sight. There is no longer any doubt
+that the continuous reporting of an unseen environment is feasible. It
+is often done badly, but the fact that it is done at all shows that it
+can be done, and the fact that we begin to know how badly it is often
+done, shows that it can be done better. With varying degrees of skill
+and honesty distant complexities are reported every day by engineers
+and accountants for business men, by secretaries and civil servants
+for officials, by intelligence officers for the General Staff, by some
+journalists for some readers. These are crude beginnings but radical,
+far more radical in the literal meaning of that word than the
+repetition of wars, revolutions, abdications and restorations; as
+radical as the change in the scale of human life which has made it
+possible for Mr. Lloyd George to discuss Welsh coal mining after
+breakfast in London, and the fate of the Arabs before dinner in Paris.
+
+For the possibility of bringing any aspect of human affairs within the
+range of judgment breaks the spell which has lain upon political
+ideas. There have, of course, been plenty of men who did not realize
+that the range of attention was the main premise of political science.
+They have built on sand. They have demonstrated in their own persons
+the effects of a very limited and self-centered knowledge of the
+world. But for the political thinkers who have counted, from Plato and
+Aristotle through Machiavelli and Hobbes to the democratic theorists,
+speculation has revolved around the self-centered man who had to see
+the whole world by means of a few pictures in his head.
+
+
+
+
+CHAPTER XVII
+
+THE SELF-CONTAINED COMMUNITY
+
+1
+
+THAT groups of self-centered people would engage in a struggle for
+existence if they rubbed against each other has always been evident.
+This much truth there is at any rate in that famous passage in the
+Leviathan where Hobbes says that "though there had never been any time
+wherein particular men were in a condition of war one against another,
+yet at all times kings and _persons_ of _sovereign authority
+because_ of their _independency_, are in continual jealousies
+and in the state and posture of gladiators, having their weapons
+pointing, and their eyes fixed on one another..." [Footnote:
+_Leviathan_, Ch. XIII. Of the Natural Condition of Mankind as
+concerning their Felicity and Misery.]
+
+2
+
+To circumvent this conclusion one great branch of human thought, which
+had and has many schools, proceeded in this fashion: it conceived an
+ideally just pattern of human relations in which each person had well
+defined functions and rights. If he conscientiously filled the role
+allotted to him, it did not matter whether his opinions were right or
+wrong. He did his duty, the next man did his, and all the dutiful
+people together made a harmonious world. Every caste system
+illustrates this principle; you find it in Plato's Republic and in
+Aristotle, in the feudal ideal, in the circles of Dante's Paradise, in
+the bureaucratic type of socialism, and in laissez-faire, to an
+amazing degree in syndicalism, guild socialism, anarchism, and in the
+system of international law idealized by Mr. Robert Lansing. All of
+them assume a pre-established harmony, inspired, imposed, or innate,
+by which the self-opinionated person, class, or community is
+orchestrated with the rest of mankind. The more authoritarian imagine
+a conductor for the symphony who sees to it that each man plays his
+part; the anarchistic are inclined to think that a more divine concord
+would be heard if each player improvised as he went along.
+
+But there have also been philosophers who were bored by these schemes
+of rights and duties, took conflict for granted, and tried to see how
+their side might come out on top. They have always seemed more
+realistic, even when they seemed alarming, because all they had to do
+was to generalize the experience that nobody could escape. Machiavelli
+is the classic of this school, a man most mercilessly maligned,
+because he happened to be the first naturalist who used plain language
+in a field hitherto preempted by supernaturalists. [Footnote: F. S.
+Oliver in his _Alexander Hamilton_, says of Machiavelli (p. 174):
+"Assuming the conditions which exist--the nature of man and of
+things--to be unchangeable, he proceeds in a calm, unmoral way, like a
+lecturer on frogs, to show how a valiant and sagacious ruler can best
+turn events to his own advantage and the security of his dynasty."] He
+has a worse name and more disciples than any political thinker who
+ever lived. He truly described the technic of existence for the
+self-contained state. That is why he has the disciples. He has the bad
+name chiefly because he cocked his eye at the Medici family, dreamed
+in his study at night where he wore his "noble court dress" that
+Machiavelli was himself the Prince, and turned a pungent description
+of the way things are done into an eulogy on that way of doing them.
+
+In his most infamous chapter [Footnote: _The Prince_, Ch. XVIII.
+"Concerning the way in which Princes should keep faith." Translation
+by W. K. Marriott.] he wrote that "a prince ought to take care that he
+never lets anything slip from his lips that is not replete with the
+above-named five qualities, that he may appear to him who hears and
+sees him altogether merciful, faithful, humane, upright, and
+religious. There is nothing more necessary to appear to have than this
+last quality, inasmuch as men judge generally more by the eye than by
+the hand, because it belongs to everybody to see you, to few to come
+in touch with you. Everyone sees what you appear to be, few really
+know what you are, and those few dare not oppose themselves to the
+opinion of the many, who have the majesty of the state to defend them;
+and in the actions of all men, and especially of princes, which it is
+not prudent to challenge, one judges by the result.... One prince of
+the present time, whom it is not well to name, never preaches anything
+else but peace and good faith, and to both he is most hostile, and
+either, if he had kept it, would have deprived him of reputation and
+kingdom many a time."
+
+That is cynical. But it is the cynicism of a man who saw truly without
+knowing quite why he saw what he saw. Machiavelli is thinking of the
+run of men and princes "who judge generally more by the eye than by
+the hand," which is his way of saying that their judgments are
+subjective. He was too close to earth to pretend that the Italians of
+his day saw the world steadily and saw it whole. He would not indulge
+in fantasies, and he had not the materials for imagining a race of men
+that had learned how to correct their vision.
+
+The world, as he found it, was composed of people whose vision could
+rarely be corrected, and Machiavelli knew that such people, since they
+see all public relations in a private way, are involved in perpetual
+strife. What they see is their own personal, class, dynastic, or
+municipal version of affairs that in reality extend far beyond the
+boundaries of their vision. They see their aspect. They see it as
+right. But they cross other people who are similarly self-centered.
+Then their very existence is endangered, or at least what they, for
+unsuspected private reasons, regard as their existence and take to be
+a danger. The end, which is impregnably based on a real though private
+experience justifies the means. They will sacrifice any one of these
+ideals to save all of them,... "one judges by the result..."
+
+3
+
+These elemental truths confronted the democratic philosophers.
+Consciously or otherwise, they knew that the range of political
+knowledge was limited, that the area of self-government would have to
+be limited, and that self-contained states when they rubbed against
+each other were in the posture of gladiators. But they knew just as
+certainly, that there was in men a will to decide their own fate, and
+to find a peace that was not imposed by force. How could they
+reconcile the wish and the fact?
+
+They looked about them. In the city states of Greece and Italy they
+found a chronicle of corruption, intrigue and war. [Footnote:
+"Democracies have ever been spectacles of turbulence and contention...
+and have in general been as short in their lives as they have been
+violent in their deaths." Madison, _Federalist_, No. 10.] In
+their own cities they saw faction, artificiality, fever. This was no
+environment in which the democratic ideal could prosper, no place
+where a group of independent and equally competent people managed
+their own affairs spontaneously. They looked further, guided somewhat
+perhaps by Jean Jacques Rousseau, to remote, unspoiled country
+villages. They saw enough to convince themselves that there the ideal
+was at home. Jefferson in particular felt this, and Jefferson more
+than any other man formulated the American image of democracy. From
+the townships had come the power that had carried the American
+Revolution to victory. From the townships were to come the votes that
+carried Jefferson's party to power. Out there in the farming
+communities of Massachusetts and Virginia, if you wore glasses that
+obliterated the slaves, you could see with your mind's eye the image
+of what democracy was to be.
+
+"The American Revolution broke out," says de Tocqueville, [Footnote:
+_Democracy in America,_ Vol. I, p. 51. Third Edition] "and the
+doctrine of the sovereignty of the people, which had been nurtured in
+the townships, took possession of the state." It certainly took
+possession of the minds of those men who formulated and popularized
+the stereotypes of democracy. "The cherishment of the people was our
+principle," wrote Jefferson. [Footnote: Cited in Charles Beard,
+_Economic Origins of Jeffersonian Democracy._ Ch. XIV. ] But the
+people he cherished almost exclusively were the small landowning
+farmers: "Those who labor in the earth are the chosen people of God,
+if ever He had a chosen people, whose breasts He has made his peculiar
+deposit for substantial and genuine virtue. It is the focus in which
+He keeps alive that sacred fire, which otherwise might escape from the
+face of the earth. Corruption of morals in the mass of cultivators is
+a phenomenon of which no age nor nation has furnished an example."
+
+However much of the romantic return to nature may have entered into
+this exclamation, there was also an element of solid sense. Jefferson
+was right in thinking that a group of independent farmers comes nearer
+to fulfilling the requirements of spontaneous democracy than any other
+human society. But if you are to preserve the ideal, you must fence
+off these ideal communities from the abominations of the world. If the
+farmers are to manage their own affairs, they must confine affairs to
+those they are accustomed to managing. Jefferson drew all these
+logical conclusions. He disapproved of manufacture, of foreign
+commerce, and a navy, of intangible forms of property, and in theory
+of any form of government that was not centered in the small
+self-governing group. He had critics in his day: one of them remarked
+that "wrapt up in the fullness of self-consequence and strong enough,
+in reality, to defend ourselves against every invader, we might enjoy
+an eternal rusticity and live, forever, thus apathized and vulgar
+under the shelter of a selfish, satisfied indifference." [Footnote:
+_Op. cit_., p. 426.]
+
+4
+
+The democratic ideal, as Jefferson moulded it, consisting of an ideal
+environment and a selected class, did not conflict with the political
+science of his time. It did conflict with the realities. And when the
+ideal was stated in absolute terms, partly through exuberance and
+partly for campaign purposes, it was soon forgotten that the theory
+was originally devised for very special conditions. It became the
+political gospel, and supplied the stereotypes through which Americans
+of all parties have looked at politics.
+
+That gospel was fixed by the necessity that in Jefferson's time no one
+could have conceived public opinions that were not spontaneous and
+subjective. The democratic tradition is therefore always trying to see
+a world where people are exclusively concerned with affairs of which
+the causes and effects all operate within the region they inhabit.
+Never has democratic theory been able to conceive itself in the
+context of a wide and unpredictable environment. The mirror is
+concave. And although democrats recognize that they are in contact
+with external affairs, they see quite surely that every contact
+outside that self-contained group is a threat to democracy as
+originally conceived. That is a wise fear. If democracy is to be
+spontaneous, the interests of democracy must remain simple,
+intelligible, and easily managed. Conditions must approximate those of
+the isolated rural township if the supply of information is to be left
+to casual experience. The environment must be confined within the
+range of every man's direct and certain knowledge.
+
+The democrat has understood what an analysis of public opinion seems
+to demonstrate: that in dealing with an unseen environment decisions
+"are manifestly settled at haphazard, which clearly they ought not to
+be." [Footnote: Aristotle, _Politics_, Bk. VII, Ch. IV.] So he
+has always tried in one way or another to minimize the importance of
+that unseen environment. He feared foreign trade because trade
+involves foreign connections; he distrusted manufactures because they
+produced big cities and collected crowds; if he had nevertheless to
+have manufactures, he wanted protection in the interest of
+self-sufficiency. When he could not find these conditions in the real
+world, he went passionately into the wilderness, and founded Utopian
+communities far from foreign contacts. His slogans reveal his
+prejudice. He is for Self-Government, Self-Determination,
+Independence. Not one of these ideas carries with it any notion of
+consent or community beyond the frontiers of the self-governing
+groups. The field of democratic action is a circumscribed area. Within
+protected boundaries the aim has been to achieve self-sufficiency and
+avoid entanglement. This rule is not confined to foreign policy, but
+it is plainly evident there, because life outside the national
+boundaries is more distinctly alien than any life within. And as
+history shows, democracies in their foreign policy have had generally
+to choose between splendid isolation and a diplomacy that violated
+their ideals. The most successful democracies, in fact, Switzerland,
+Denmark, Australia, New Zealand, and America until recently, have had
+no foreign policy in the European sense of that phrase. Even a rule
+like the Monroe Doctrine arose from the desire to supplement the two
+oceans by a glacis of states that were sufficiently republican to have
+no foreign policy.
+
+Whereas danger is a great, perhaps an indispensable condition of
+autocracy, [Footnote: Fisher Ames, frightened by the democratic
+revolution of 1800, wrote to Rufus King in 1802: "We need, as all
+nations do, the compression on the outside of our circle of a
+formidable neighbor, whose presence shall at all times excite stronger
+fears than demagogues can inspire the people with towards their
+government." Cited by Ford, _Rise and Growth of American
+Politics,_ p. 69.] security was seen to be a necessity if democracy
+was to work. There must be as little disturbance as possible of the
+premise of a self-contained community. Insecurity involves surprises.
+It means that there are people acting upon your life, over whom you
+have no control, with whom you cannot consult. It means that forces
+are at large which disturb the familiar routine, and present novel
+problems about which quick and unusual decisions are required. Every
+democrat feels in his bones that dangerous crises are incompatible
+with democracy, because he knows that the inertia of masses is such
+that to act quickly a very few must decide and the rest follow rather
+blindly. This has not made non-resistants out of democrats, but it has
+resulted in all democratic wars being fought for pacifist aims. Even
+when the wars are in fact wars of conquest, they are sincerely
+believed to be wars in defense of civilization.
+
+These various attempts to enclose a part of the earth's surface were
+not inspired by cowardice, apathy, or, what one of Jefferson's critics
+called a willingness to live under monkish discipline. The democrats
+had caught sight of a dazzling possibility, that every human being
+should rise to his full stature, freed from man-made limitations. With
+what they knew of the art of government, they could, no more than
+Aristotle before them, conceive a society of autonomous individuals,
+except an enclosed and simple one. They could, then, select no other
+premise if they were to reach the conclusion that all the people could
+spontaneously manage their public affairs.
+
+5
+
+Having adopted the premise because it was necessary to their keenest
+hope, they drew other conclusions as well. Since in order to have
+spontaneous self-government, you had to have a simple self-contained
+community, they took it for granted that one man was as competent as
+the next to manage these simple and self-contained affairs. Where the
+wish is father to the thought such logic is convincing. Moreover, the
+doctrine of the omnicompetent citizen is for most practical purposes
+true in the rural township. Everybody in a village sooner or later
+tries his hand at everything the village does. There is rotation in
+office by men who are jacks of all trades. There was no serious
+trouble with the doctrine of the omnicompetent citizen until the
+democratic stereotype was universally applied, so that men looked at a
+complicated civilization and saw an enclosed village.
+
+Not only was the individual citizen fitted to deal with all public
+affairs, but he was consistently public-spirited and endowed with
+unflagging interest. He was public-spirited enough in the township,
+where he knew everybody and was interested in everybody's business.
+The idea of enough for the township turned easily into the idea of
+enough for any purpose, for as we have noted, quantitative thinking
+does not suit a stereotype. But there was another turn to the circle.
+Since everybody was assumed to be interested enough in important
+affairs, only those affairs came to seem important in which everybody
+was interested.
+
+This meant that men formed their picture of the world outside from the
+unchallenged pictures in their heads. These pictures came to them well
+stereotyped by their parents and teachers, and were little corrected
+by their own experience. Only a few men had affairs that took them
+across state lines. Even fewer had reason to go abroad. Most voters
+lived their whole lives in one environment, and with nothing but a few
+feeble newspapers, some pamphlets, political speeches, their religious
+training, and rumor to go on, they had to conceive that larger
+environment of commerce and finance, of war and peace. The number of
+public opinions based on any objective report was very small in
+proportion to those based on casual fancy.
+
+And so for many different reasons, self-sufficiency was a spiritual
+ideal in the formative period. The physical isolation of the township,
+the loneliness of the pioneer, the theory of democracy, the Protestant
+tradition, and the limitations of political science all converged to
+make men believe that out of their own consciences they must extricate
+political wisdom. It is not strange that the deduction of laws from
+absolute principles should have usurped so much of their free energy.
+The American political mind had to live on its capital. In legalism it
+found a tested body of rules from which new rules could be spun
+without the labor of earning new truths from experience. The formulae
+became so curiously sacred that every good foreign observer has been
+amazed at the contrast between the dynamic practical energy of the
+American people and the static theorism of their public life. That
+steadfast love of fixed principles was simply the only way known of
+achieving self-sufficiency. But it meant that the public opinions of
+any one community about the outer world consisted chiefly of a few
+stereotyped images arranged in a pattern deduced from their legal and
+their moral codes, and animated by the feeling aroused by local
+experiences.
+
+Thus democratic theory, starting from its fine vision of ultimate
+human dignity, was forced by lack of the instruments of knowledge for
+reporting its environment, to fall back upon the wisdom and experience
+which happened to have accumulated in the voter. God had, in the words
+of Jefferson, made men's breasts "His peculiar deposit for substantial
+and genuine virtue." These chosen people in their self-contained
+environment had all the facts before them. The environment was so
+familiar that one could take it for granted that men were talking
+about substantially the same things. The only real disagreements,
+therefore, would be in judgments about the same facts. There was no
+need to guarantee the sources of information. They were obvious, and
+equally accessible to all men. Nor was there need to trouble about the
+ultimate criteria. In the self-contained community one could assume,
+or at least did assume, a homogeneous code of morals. The only place,
+therefore, for differences of opinion was in the logical application
+of accepted standards to accepted facts. And since the reasoning
+faculty was also well standardized, an error in reasoning would be
+quickly exposed in a free discussion. It followed that truth could be
+obtained by liberty within these limits. The community could take its
+supply of information for granted; its codes it passed on through
+school, church, and family, and the power to draw deductions from a
+premise, rather than the ability to find the premise, was regarded as
+the chief end of intellectual training.
+
+
+
+
+CHAPTER XVIII
+
+THE ROLE OF FORCE, PATRONAGE AND PRIVILEGE
+
+1
+
+"IT has happened as was to have been foreseen," wrote Hamilton,
+[Footnote: _Federalist,_ No. 15] "the measures of the Union have
+not been executed; the delinquencies of the States have, step by step,
+matured themselves to an extreme which has at length arrested all the
+wheels of the national government and brought them to an awful
+stand."... For "in our case the concurrence of thirteen distinct
+sovereign wills is requisite, under the confederation, to the complete
+execution of every important measure that proceeds from the Union."
+How could it be otherwise, he asked: "The rulers of the respective
+members... will undertake to judge of the propriety of the measures
+themselves. They will consider the conformity of the thing proposed or
+required to their immediate interests or aims; the momentary
+conveniences or inconveniences that would attend its adoption. All
+this will be done, and in a spirit of interested and suspicious
+scrutiny, without that knowledge of national circumstances and reasons
+of state which is essential to right judgment, and with that strong
+predilection in favor of local objects which can hardly fail to
+mislead the decision. The same process must be repeated in every
+member of which the body is constituted; and the execution of the
+plans framed by the councils of the whole, will always fluctuate on
+the discretion of the ill-informed and prejudiced opinion of every
+part. Those who have been conversant in the proceedings of popular
+assemblies, who have seen how difficult it often is, when there is no
+exterior pressure of circumstances, to bring them to harmonious
+resolutions on important points, will readily conceive how impossible
+it must be to induce a number of such assemblies, deliberating at a
+distance from each other, at different times, and under different
+impressions, long to cooperate in the same views and pursuits."
+
+Over ten years of storm and stress with a congress that was, as John
+Adams said, [Footnote: Ford, _op. cit._, p. 36.] "only a diplomatic
+assembly," had furnished the leaders of the revolution "with an
+instructive but afflicting lesson" [Footnote: _Federalist_, No. 15.]
+in what happens when a number of self-centered communities
+are entangled in the same environment. And so, when they went
+to Philadelphia in May of 1787, ostensibly to revise the Articles of
+Confederation, they were really in full reaction against the
+fundamental premise of Eighteenth Century democracy. Not only
+were the leaders consciously opposed to the democratic spirit of
+the time, feeling, as Madison said, that "democracies have ever
+been spectacles of turbulence and contention," but within the
+national frontiers they were determined to offset as far as they could
+the ideal of self-governing communities in self-contained environments.
+The collisions and failures of concave democracy, where men
+spontaneously managed all their own affairs, were before their eyes.
+The problem as they saw it, was to restore government as against
+democracy. They understood government to be the power to make
+national decisions and enforce them throughout the nation;
+democracy they believed was the insistence of localities and classes
+upon self-determination in accordance with their immediate interests
+and aims.
+
+They could not consider in their calculations the possibility of such
+an organization of knowledge that separate communities would act
+simultaneously on the same version of the facts. We just begin to
+conceive this possibility for certain parts of the world where there
+is free circulation of news and a common language, and then only for
+certain aspects of life. The whole idea of a voluntary federalism in
+industry and world politics is still so rudimentary, that, as we see
+in our own experience, it enters only a little, and only very
+modestly, into practical politics. What we, more than a century later,
+can only conceive as an incentive to generations of intellectual
+effort, the authors of the Constitution had no reason to conceive at
+all. In order to set up national government, Hamilton and his
+colleagues had to make plans, not on the theory that men would
+cooperate because they had a sense of common interest, but on the
+theory that men could be governed, if special interests were kept in
+equilibrium by a balance of power. "Ambition," Madison said,
+[Footnote: _Federalist_, No. 51, cited by Ford, _op. cit._,
+p. 60.] "must be made to counteract ambition."
+
+They did not, as some writers have supposed, intend to balance every
+interest so that the government would be in a perpetual deadlock. They
+intended to deadlock local and class interest to prevent these from
+obstructing government. "In framing a government which is to be
+administered by men over men," wrote Madison, [Footnote: _Id_.]
+"the great difficulty lies in this: _you must first enable the
+government to control the governed_, and in the next place, oblige
+it to control itself." In one very important sense, then, the doctrine
+of checks and balances was the remedy of the federalist leaders for
+the problem of public opinion. They saw no other way to substitute
+"the mild influence of the magistracy" for the "sanguinary agency of
+the sword" [Footnote: _Federalist, No. 15.] except by devising an
+ingenious machine to neutralize local opinion. They did not understand
+how to manipulate a large electorate, any more than they saw the
+possibility of common consent upon the basis of common information. It
+is true that Aaron Burr taught Hamilton a lesson which impressed him a
+good deal when he seized control of New York City in 1800 by the aid
+of Tammany Hall. But Hamilton was killed before he was able to take
+account of this new discovery, and, as Mr. Ford says, [Footnote: Ford,
+_op. cit._, p. 119.] Burr's pistol blew the brains out of the
+Federal party.
+
+2
+
+When the constitution was written, "politics could still be managed by
+conference and agreement among gentlemen" [Footnote: _Op. cit._,
+p. 144] and it was to the gentry that Hamilton turned for a
+government. It was intended that they should manage national affairs
+when local prejudice had been brought into equilibrium by the
+constitutional checks and balances. No doubt Hamilton, who belonged to
+this class by adoption, had a human prejudice in their favor. But that
+by itself is a thin explanation of his statecraft. Certainly there can
+be no question of his consuming passion for union, and it is, I think,
+an inversion of the truth to argue that he made the Union to protect
+class privileges, instead of saying that he used class privileges to
+make the Union. "We must take man as we find him," Hamilton said, "and
+if we expect him to serve the public we must interest his passions in
+doing so." [Footnote: _Op. cit._, p. 47] He needed men to govern,
+whose passions could be most quickly attached to a national interest.
+These were the gentry, the public creditors, manufacturers, shippers,
+and traders, [Footnote: Beard, _Economic Interpretation of the
+Constitution, passim._] and there is probably no better instance in
+history of the adaptation of shrewd means to clear ends, than in the
+series of fiscal measures, by which Hamilton attached the provincial
+notables to the new government.
+
+Although the constitutional convention worked behind closed doors, and
+although ratification was engineered by "a vote of probably not more
+than one-sixth of the adult males," [Footnote: Beard, _op. cit._,
+p. 325.] there was little or no pretence. The Federalists argued for
+union, not for democracy, and even the word republic had an unpleasant
+sound to George Washington when he had been for more than two years a
+republican president. The constitution was a candid attempt to limit
+the sphere of popular rule; the only democratic organ it was intended
+the government should possess was the House, based on a suffrage
+highly limited by property qualifications. And even at that, the
+House, it was believed, would be so licentious a part of the
+government, that it was carefully checked and balanced by the Senate,
+the electoral college, the Presidential veto, and by judicial
+interpretation.
+
+Thus at the moment when the French Revolution was kindling popular
+feeling the world over, the American revolutionists of 1776 came under
+a constitution which went back, as far as it was expedient, to the
+British Monarchy for a model. This conservative reaction could not
+endure. The men who had made it were a minority, their motives were
+under suspicion, and when Washington went into retirement, the
+position of the gentry was not strong enough to survive the inevitable
+struggle for the succession. The anomaly between the original plan of
+the Fathers and the moral feeling of the age was too wide not to be
+capitalized by a good politician.
+
+3
+
+Jefferson referred to his election as "the great revolution of 1800,"
+but more than anything else it was a revolution in the mind. No great
+policy was altered, but a new tradition was established. For it was
+Jefferson who first taught the American people to regard the
+Constitution as an instrument of democracy, and he stereotyped the
+images, the ideas, and even many of the phrases, in which Americans
+ever since have described politics to each other. So complete was the
+mental victory, that twenty-five years later de Tocqueville, who was
+received in Federalist homes, noted that even those who were "galled
+by its continuance"--were not uncommonly heard to "laud the delights
+of a republican government, and the advantages of democratic
+institutions when they are in public." [Footnote: _Democracy in
+America_, Vol. I, Ch. X (Third Edition, 1838), p. 216.]
+
+The Constitutional Fathers with all their sagacity had failed to see
+that a frankly undemocratic constitution would not long be tolerated.
+The bold denial of popular rule was bound to offer an easy point of
+attack to a man, like Jefferson, who so far as his constitutional
+opinions ran, was not a bit more ready than Hamilton to turn over
+government to the "unrefined" will of the people. [Footnote:
+_Cf._ his plan for the Constitution of Virginia, his ideas for a
+senate of property holders, and his views on the judicial veto. Beard,
+_Economic Origins of Jeffersonian Democracy_, pp. 450 _et
+seq._] The Federalist leaders had been men of definite convictions
+who stated them bluntly. There was little real discrepancy between
+their public and their private views. But Jefferson's mind was a mass
+of ambiguities, not solely because of its defects, as Hamilton and his
+biographers have thought, but because he believed in a union and he
+believed in spontaneous democracies, and in the political science of
+his age there was no satisfactory way to reconcile the two. Jefferson
+was confused in thought and action because he had a vision of a new
+and tremendous idea that no one had thought out in all its bearings.
+But though popular sovereignty was not clearly understood by anybody,
+it seemed to imply so great an enhancement of human life, that no
+constitution could stand which frankly denied it. The frank denials
+were therefore expunged from consciousness, and the document, which is
+on its face an honest example of limited constitutional democracy, was
+talked and thought about as an instrument for direct popular rule.
+Jefferson actually reached the point of believing that the Federalists
+had perverted the Constitution, of which in his fancy they were no
+longer the authors. And so the Constitution was, in spirit, rewritten.
+Partly by actual amendment, partly by practice, as in the case of the
+electoral college, but chiefly by looking at it through another set of
+stereotypes, the facade was no longer permitted to look oligarchic.
+
+The American people came to believe that their Constitution was a
+democratic instrument, and treated it as such. They owe that fiction
+to the victory of Thomas Jefferson, and a great conservative fiction
+it has been. It is a fair guess that if everyone had always regarded
+the Constitution as did the authors of it, the Constitution would have
+been violently overthrown, because loyalty to the Constitution and
+loyalty to democracy would have seemed incompatible. Jefferson
+resolved that paradox by teaching the American people to read the
+Constitution as an expression of democracy. He himself stopped there.
+But in the course of twenty-five years or so social conditions had
+changed so radically, that Andrew Jackson carried out the political
+revolution for which Jefferson had prepared the tradition. [Footnote:
+The reader who has any doubts as to the extent of the revolution that
+separated Hamilton's opinions from Jackson's practice should turn to
+Mr. Henry Jones Ford's _Rise and Growth of American Politics_.]
+
+4
+
+The political center of that revolution was the question of patronage.
+By the men who founded the government public office was regarded as a
+species of property, not lightly to be disturbed, and it was
+undoubtedly their hope that the offices would remain in the hands of
+their social class. But the democratic theory had as one of its main
+principles the doctrine of the omnicompetent citizen. Therefore, when
+people began to look at the Constitution as a democratic instrument,
+it was certain that permanence in office would seem undemocratic. The
+natural ambitions of men coincided here with the great moral impulse
+of their age. Jefferson had popularized the idea without carrying it
+ruthlessly into practice, and removals on party grounds were
+comparatively few under the Virginian Presidents. It was Jackson who
+founded the practice of turning public office into patronage.
+
+Curious as it sounds to us, the principle of rotation in office with
+short terms was regarded as a great reform. Not only did it
+acknowledge the new dignity of the average man by treating him as fit
+for any office, not only did it destroy the monopoly of a small social
+class and appear to open careers to talent, but "it had been advocated
+for centuries as a sovereign remedy for political corruption," and as
+the one way to prevent the creation of a bureaucracy. [Footnote: Ford,
+_op. cit._, p. 169.] The practice of rapid change in public
+office was the application to a great territory of the image of
+democracy derived from the self-contained village.
+
+Naturally it did not have the same results in the nation that it had
+in the ideal community on which the democratic theory was based. It
+produced quite unexpected results, for it founded a new governing
+class to take the place of the submerged federalists. Unintentionally,
+patronage did for a large electorate what Hamilton's fiscal measures
+had done for the upper classes. We often fail to realize how much of
+the stability of our government we owe to patronage. For it was
+patronage that weaned natural leaders from too much attachment to the
+self-centered community, it was patronage that weakened the local
+spirit and brought together in some kind of peaceful cooperation, the
+very men who, as provincial celebrities, would, in the absence of a
+sense of common interest, have torn the union apart.
+
+But of course, the democratic theory was not supposed to produce a new
+governing class, and it has never accommodated itself to the fact.
+When the democrat wanted to abolish monopoly of offices, to have
+rotation and short terms, he was thinking of the township where anyone
+could do a public service, and return humbly to his own farm. The idea
+of a special class of politicians was just what the democrat did not
+like. But he could not have what he did like, because his theory was
+derived from an ideal environment, and he was living in a real one.
+The more deeply he felt the moral impulse of democracy, the less ready
+he was to see the profound truth of Hamilton's statement that
+communities deliberating at a distance and under different impressions
+could not long cooeperate in the same views and pursuits. For that
+truth postpones anything like the full realization of democracy in
+public affairs until the art of obtaining common consent has been
+radically improved. And so while the revolution under Jefferson and
+Jackson produced the patronage which made the two party system, which
+created a substitute for the rule of the gentry, and a discipline for
+governing the deadlock of the checks and balances, all that happened,
+as it were, invisibly.
+
+Thus, rotation in office might be the ostensible theory, in practice
+the offices oscillated between the henchmen. Tenure might not be a
+permanent monopoly, but the professional politician was permanent.
+Government might be, as President Harding once said, a simple thing,
+but winning elections was a sophisticated performance. The salaries in
+office might be as ostentatiously frugal as Jefferson's home-spun, but
+the expenses of party organization and the fruits of victory were in
+the grand manner. The stereotype of democracy controlled the visible
+government; the corrections, the exceptions and adaptations of the
+American people to the real facts of their environment have had to be
+invisible, even when everybody knew all about them. It was only the
+words of the law, the speeches of politicians, the platforms, and the
+formal machinery of administration that have had to conform to the
+pristine image of democracy.
+
+5
+
+If one had asked a philosophical democrat how these self-contained
+communities were to cooperate, when their public opinions were so
+self-centered, he would have pointed to representative government
+embodied in the Congress. And nothing would surprise him more than the
+discovery of how steadily the prestige of representative government
+has declined, while the power of the Presidency has grown.
+
+Some critics have traced this to the custom of sending only local
+celebrities to Washington. They have thought that if Congress could
+consist of the nationally eminent men, the life of the capital would
+be more brilliant. It would be, of course, and it would be a very good
+thing if retiring Presidents and Cabinet officers followed the example
+of John Quincy Adams. But the absence of these men does not explain
+the plight of Congress, for its decline began when it was relatively
+the most eminent branch of the government. Indeed it is more probable
+that the reverse is true, and that Congress ceased to attract the
+eminent as it lost direct influence on the shaping of national policy.
+
+The main reason for the discredit, which is world wide, is, I think,
+to be found in the fact that a congress of representatives is
+essentially a group of blind men in a vast, unknown world. With some
+exceptions, the only method recognized in the Constitution or in the
+theory of representative government, by which Congress can inform
+itself, is to exchange opinions from the districts. There is no
+systematic, adequate, and authorized way for Congress to know what is
+going on in the world. The theory is that the best man of each
+district brings the best wisdom of his constituents to a central
+place, and that all these wisdoms combined are all the wisdom that
+Congress needs. Now there is no need to question the value of
+expressing local opinions and exchanging them. Congress has great
+value as the market-place of a continental nation. In the coatrooms,
+the hotel lobbies, the boarding houses of Capitol Hill, at the
+tea-parties of the Congressional matrons, and from occasional entries
+into the drawing rooms of cosmopolitan Washington, new vistas are
+opened, and wider horizons. But even if the theory were applied, and
+the districts always sent their wisest men, the sum or a combination
+of local impressions is not a wide enough base for national policy,
+and no base at all for the control of foreign policy. Since the real
+effects of most laws are subtle and hidden, they cannot be understood
+by filtering local experiences through local states of mind. They can
+be known only by controlled reporting and objective analysis. And just
+as the head of a large factory cannot know how efficient it is by
+talking to the foreman, but must examine cost sheets and data that
+only an accountant can dig out for him, so the lawmaker does not
+arrive at a true picture of the state of the union by putting together
+a mosaic of local pictures. He needs to know the local pictures, but
+unless he possesses instruments for calibrating them, one picture is
+as good as the next, and a great deal better.
+
+The President does come to the assistance of Congress by delivering
+messages on the state of the Union. He is in a position to do that
+because he presides over a vast collection of bureaus and their
+agents, which report as well as act. But he tells Congress what he
+chooses to tell it. He cannot be heckled, and the censorship as to
+what is compatible with the public interest is in his hands. It is a
+wholly one-sided and tricky relationship, which sometimes reaches such
+heights of absurdity, that Congress, in order to secure an important
+document has to thank the enterprise of a Chicago newspaper, or the
+calculated indiscretion of a subordinate official. So bad is the
+contact of legislators with necessary facts that they are forced to
+rely either on private tips or on that legalized atrocity, the
+Congressional investigation, where Congressmen, starved of their
+legitimate food for thought, go on a wild and feverish man-hunt, and
+do not stop at cannibalism.
+
+Except for the little that these investigations yield, the occasional
+communications from the executive departments, interested and
+disinterested data collected by private persons, such newspapers,
+periodicals, and books as Congressmen read, and a new and excellent
+practice of calling for help from expert bodies like the Interstate
+Commerce Commission, the Federal Trade Commission, and the Tariff
+Commission, the creation of Congressional opinion is incestuous. From
+this it follows either that legislation of a national character is
+prepared by a few informed insiders, and put through by partisan
+force; or that the legislation is broken up into a collection of local
+items, each of which is enacted for a local reason. Tariff schedules,
+navy yards, army posts, rivers and harbors, post offices and federal
+buildings, pensions and patronage: these are fed out to concave
+communities as tangible evidence of the benefits of national life.
+Being concave, they can see the white marble building which rises out
+of federal funds to raise local realty values and employ local
+contractors more readily than they can judge the cumulative cost of
+the pork barrel. It is fair to say that in a large assembly of men,
+each of whom has practical knowledge only of his own district, laws
+dealing with translocal affairs are rejected or accepted by the mass
+of Congressmen without creative participation of any kind. They
+participate only in making those laws that can be treated as a bundle
+of local issues. For a legislature without effective means of
+information and analysis must oscillate between blind regularity,
+tempered by occasional insurgency, and logrolling. And it is the
+logrolling which makes the regularity palatable, because it is by
+logrolling that a Congressman proves to his more active constituents
+that he is watching their interests as they conceive them.
+
+This is no fault of the individual Congressman's, except when he is
+complacent about it. The cleverest and most industrious representative
+cannot hope to understand a fraction of the bills on which he votes.
+The best he can do is to specialize on a few bills, and take
+somebody's word about the rest. I have known Congressmen, when they
+were boning up on a subject, to study as they had not studied since
+they passed their final examinations, many large cups of black coffee,
+wet towels and all. They had to dig for information, sweat over
+arranging and verifying facts, which, in any consciously organized
+government, should have been easily available in a form suitable for
+decision. And even when they really knew a subject, their anxieties
+had only begun. For back home the editors, the board of trade, the
+central federated union, and the women's clubs had spared themselves
+these labors, and were prepared to view the Congressman's performance
+through local spectacles.
+
+6
+
+What patronage did to attach political chieftains to the national
+government, the infinite variety of local subsidies and privileges do
+for self-centered communities. Patronage and pork amalgamate and
+stabilize thousands of special opinions, local discontents, private
+ambitions. There are but two other alternatives. One is government by
+terror and obedience, the other is government based on such a highly
+developed system of information, analysis, and self-consciousness that
+"the knowledge of national circumstances and reasons of state" is
+evident to all men. The autocratic system is in decay, the voluntary
+system is in its very earliest development; and so, in calculating the
+prospects of association among large groups of people, a League of
+Nations, industrial government, or a federal union of states, the
+degree to which the material for a common consciousness exists,
+determines how far cooperation will depend upon force, or upon the
+milder alternative to force, which is patronage and privilege. The
+secret of great state-builders, like Alexander Hamilton, is that they
+know how to calculate these principles.
+
+
+
+
+CHAPTER XIX
+
+THE OLD IMAGE IN A NEW FORM: GUILD SOCIALISM.
+
+Whenever the quarrels of self-centered groups become unbearable,
+reformers in the past found themselves forced to choose between two
+great alternatives. They could take the path to Rome and impose a
+Roman peace upon the warring tribes. They could take the path to
+isolation, to autonomy and self-sufficiency. Almost always they chose
+that path which they had least recently travelled. If they had tried
+out the deadening monotony of empire, they cherished above all other
+things the simple freedom of their own community. But if they had seen
+this simple freedom squandered in parochial jealousies they longed for
+the spacious order of a great and powerful state.
+
+Whichever choice they made, the essential difficulty was the same. If
+decisions were decentralized they soon floundered in a chaos of local
+opinions. If they were centralized, the policy of the state was based
+on the opinions of a small social set at the capital. In any case
+force was necessary to defend one local right against another, or to
+impose law and order on the localities, or to resist class government
+at the center, or to defend the whole society, centralized or
+decentralized, against the outer barbarian.
+
+Modern democracy and the industrial system were both born in a time of
+reaction against kings, crown government, and a regime of detailed
+economic regulation. In the industrial sphere this reaction took the
+form of extreme devolution, known as laissez-faire individualism. Each
+economic decision was to be made by the man who had title to the
+property involved. Since almost everything was owned by somebody,
+there would be somebody to manage everything. This was plural
+sovereignty with a vengeance.
+
+It was economic government by anybody's economic philosophy, though it
+was supposed to be controlled by immutable laws of political economy
+that must in the end produce harmony. It produced many splendid
+things, but enough sordid and terrible ones to start counter-currents.
+One of these was the trust, which established a kind of Roman peace
+within industry, and a Roman predatory imperialism outside. People
+turned to the legislature for relief. They invoked representative
+government, founded on the image of the township farmer, to regulate
+the semi-sovereign corporations. The working class turned to labor
+organization. There followed a period of increasing centralization and
+a sort of race of armaments. The trusts interlocked, the craft unions
+federated and combined into a labor movement, the political system
+grew stronger at Washington and weaker in the states, as the reformers
+tried to match its strength against big business.
+
+In this period practically all the schools of socialist thought from
+the Marxian left to the New Nationalists around Theodore Roosevelt,
+looked upon centralization as the first stage of an evolution which
+would end in the absorption of all the semi-sovereign powers of
+business by the political state. The evolution never took place,
+except for a few months during the war. That was enough, and there was
+a turn of the wheel against the omnivorous state in favor of several
+new forms of pluralism. But this time society was to swing back not to
+the atomic individualism of Adam Smith's economic man and Thomas
+Jefferson's farmer, but to a sort of molecular individualism of
+voluntary groups.
+
+One of the interesting things about all these oscillations of theory
+is that each in turn promises a world in which no one will have to
+follow Machiavelli in order to survive. They are all established by
+some form of coercion, they all exercise coercion in order to maintain
+themselves, and they are all discarded as a result of coercion. Yet
+they do not accept coercion, either physical power or special
+position, patronage, or privilege, as part of their ideal. The
+individualist said that self-enlightened self-interest would bring
+internal and external peace. The socialist is sure that the motives to
+aggression will disappear. The new pluralist hopes they
+will. [Footnote: See G. D. H. Cole, _Social Theory,_ p. 142.]
+Coercion is the surd in almost all social theory, except the
+Machiavellian. The temptation to ignore it, because it is absurd,
+inexpressible, and unmanageable, becomes overwhelming in any man who
+is trying to rationalize human life.
+
+2
+
+The lengths to which a clever man will sometimes go in order to escape
+a full recognition of the role of force is shown by Mr. G. D. H.
+Cole's book on Guild Socialism. The present state, he says, "is
+primarily an instrument of coercion;" [Footnote: Cole, _Guild
+Socialism_, p. 107.] in a guild socialist society there will be no
+sovereign power, though there will be a coordinating body. He calls
+this body the Commune.
+
+He then begins to enumerate the powers of the Commune, which, we
+recall, is to be primarily not an instrument of coercion. [Footnote:
+_Op. cit._ Ch. VIII.] It settles price disputes. Sometimes it
+fixes prices, allocates the surplus or distributes the loss. It
+allocates natural resources, and controls the issue of credit. It also
+"allocates communal labor-power." It ratifies the budgets of the
+guilds and the civil services. It levies taxes. "All questions of
+income" fall within its jurisdiction. It "allocates" income to the
+non-productive members of the community. It is the final arbiter in
+all questions of policy and jurisdiction between the guilds. It passes
+constitutional laws fixing the functions of the functional bodies. It
+appoints the judges. It confers coercive powers upon the guilds, and
+ratifies their by-laws wherever these involve coercion. It declares
+war and makes peace. It controls the armed forces. It is the supreme
+representative of the nation abroad. It settles boundary questions
+within the national state. It calls into existence new functional
+bodies, or distributes new functions to old ones. It runs the police.
+It makes whatever laws are necessary to regulate personal conduct and
+personal property.
+
+These powers are exercised not by one commune, but by a federal
+structure of local and provincial communes with a National commune at
+the top. Mr. Cole is, of course, welcome to insist that this is not a
+sovereign state, but if there is a coercive power now enjoyed by any
+modern government for which he has forgotten to make room, I cannot
+think of it.
+
+He tells us, however, that Guild society will be non-coercive: "we
+want to build a new society which will be conceived in the spirit, not
+of coercion, but of free service." [Footnote: _Op. cit._, p.
+141.] Everyone who shares that hope, as most men and women do, will
+therefore look closely to see what there is in the Guild Socialist
+plan which promises to reduce coercion to its lowest limits, even
+though the Guildsmen of to-day have already reserved for their
+communes the widest kind of coercive power. It is acknowledged at once
+that the new society cannot be brought into existence by universal
+consent. Mr. Cole is too honest to shirk the element of force required
+to make the transition. [Footnote: _Cf. op. cit._, Ch. X. ] And
+while obviously he cannot predict how much civil war there might be,
+he is quite clear that there would have to be a period of direct
+action by the trade unions.
+
+3
+
+But leaving aside the problems of transition, and any consideration of
+what the effect is on their future action, when men have hacked their
+way through to the promised land, let us imagine the Guild Society in
+being. What keeps it running as a non-coercive society?
+
+Mr. Cole has two answers to this question. One is the orthodox Marxian
+answer that the abolition of capitalist property will remove the
+motive to aggression. Yet he does not really believe that, because if
+he did, he would care as little as does the average Marxian how the
+working class is to run the government, once it is in control. If his
+diagnosis were correct, the Marxian would be quite right: if the
+disease were the capitalist class and only the capitalist class,
+salvation would automatically follow its extinction. But Mr. Cole is
+enormously concerned about whether the society which follows the
+revolution is to be run by state collectivism, by guilds or
+cooperative societies, by a democratic parliament or by functional
+representation. In fact, it is as a new theory of representative
+government that guild socialism challenges attention.
+
+The guildsmen do not expect a miracle to result from the disappearance
+of capitalist property rights. They do expect, and of course quite
+rightly, that if equality of income were the rule, social relations
+would be profoundly altered. But they differ, as far as I can make
+out, from the orthodox Russian communist in this respect: The
+communist proposes to establish equality by force of the dictatorship
+of the proletariat, believing that if once people were equalized both
+in income and in service, they would then lose the incentives to
+aggression. The guildsmen also propose to establish equality by force,
+but are shrewd enough to see that if an equilibrium is to be
+maintained they have to provide institutions for maintaining it.
+Guildsmen, therefore, put their faith in what they believe to be a new
+theory of democracy.
+
+Their object, says Mr. Cole, is "to get the mechanism right, and to
+adjust it as far as possible to the expression of men's social wills."
+[Reference: _Op. cit._, p. 16.] These wills need to be given
+opportunity for self-expression in self-government "in any and every
+form of social action." Behind these words is the true democratic
+impulse, the desire to enhance human dignity, as well as the
+traditional assumption that this human dignity is impugned, unless
+each person's will enters into the management of everything that
+affects him. The guildsman, like the earlier democrat therefore, looks
+about him for an environment in which this ideal of self-government
+can be realized. A hundred years and more have passed since Rousseau
+and Jefferson, and the center of interest has shifted from the country
+to the city. The new democrat can no longer turn to the idealized
+rural township for the image of democracy. He turns now to the
+workshop. "The spirit of association must be given free play in the
+sphere in which it is best able to find expression. This is manifestly
+the factory, in which men have the habit and tradition of working
+together. The factory is the natural and fundamental unit of
+industrial democracy. This involves, not only that the factory must be
+free, as far as possible, to manage its own affairs, but also that the
+democratic unit of the factory must be made the basis of the larger
+democracy of the Guild, and that the larger organs of Guild
+administration and government must be based largely on the principle
+of factory representation." [Footnote: _Op. cit._, p. 40.]
+
+Factory is, of course, a very loose word, and Mr. Cole asks us to take
+it as meaning mines, shipyards, docks, stations, and every place which
+is "a natural center of production." [Footnote: _Op. cit._, p.
+41] But a factory in this sense is quite a different thing from an
+industry. The factory, as Mr. Cole conceives it, is a work place where
+men are really in personal contact, an environment small enough to be
+known directly to all the workers. "This democracy if it is to be
+real, must come home to, and be exercisable directly by, every
+individual member of the Guild." [Footnote: _Op. cit._, p. 40.]
+This is important, because Mr. Cole, like Jefferson, is seeking a
+natural unit of government. The only natural unit is a perfectly
+familiar environment. Now a large plant, a railway system, a great
+coal field, is not a natural unit in this sense. Unless it is a very
+small factory indeed, what Mr. Cole is really thinking about is the
+shop. That is where men can be supposed to have "the habit and
+tradition of working together." The rest of the plant, the rest of the
+industry, is an inferred environment.
+
+4
+
+Anybody can see, and almost everybody will admit, that self-government
+in the purely internal affairs of the shop is government of affairs
+that "can be taken in at a single view." [Footnote: Aristotle,
+_Politics_, Bk. VII, Ch. IV.] But dispute would arise as to what
+constitute the internal affairs of a shop. Obviously the biggest
+interests, like wages, standards of production, the purchase of
+supplies, the marketing of the product, the larger planning of work,
+are by no means purely internal. The shop democracy has freedom,
+subject to enormous limiting conditions from the outside. It can deal
+to a certain extent with the arrangement of work laid out for the
+shop, it can deal with the temper and temperament of individuals, it
+can administer petty industrial justice, and act as a court of first
+instance in somewhat larger individual disputes. Above all it can act
+as a unit in dealing with other shops, and perhaps with the plant as a
+whole. But isolation is impossible. The unit of industrial democracy
+is thoroughly entangled in foreign affairs. And it is the management
+of these external relations that constitutes the test of the guild
+socialist theory.
+
+They have to be managed by representative government arranged in a
+federal order from the shop to the plant, the plant to the industry,
+the industry to the nation, with intervening regional grouping of
+representatives. But all this structure derives from the shop, and all
+its peculiar virtues are ascribed to this source. The representatives
+who choose the representatives who choose the representatives who
+finally "coordinate" and "regulate" the shops are elected, Mr. Cole
+asserts, by a true democracy. Because they come originally from a
+self-governing unit, the whole federal organism will be inspired by
+the spirit and the reality of self-government. Representatives will
+aim to carry out the workers' "actual will as understood by themselves,"
+[Footnote: _Op. cit._, p. 42.] that is, as understood by the
+individual in the shops.
+
+A government run literally on this principle would, if history is any
+guide, be either a perpetual logroll, or a chaos of warring shops. For
+while the worker in the shop can have a real opinion about matters
+entirely within the shop, his "will" about the relation of that shop
+to the plant, the industry, and the nation is subject to all the
+limitations of access, stereotype, and self-interest that surround any
+other self-centered opinion. His experience in the shop at best brings
+only aspects of the whole to his attention. His opinion of what is
+right within the shop he can reach by direct knowledge of the
+essential facts. His opinion of what is right in the great complicated
+environment out of sight is more likely to be wrong than right if it
+is a generalization from the experience of the individual shop. As a
+matter of experience, the representatives of a guild society would
+find, just as the higher trade union officials find today, that on a
+great number of questions which they have to decide there is no
+"actual will as understood" by the shops.
+
+5
+
+The guildsmen insist, however, that such criticism is blind because it
+ignores a great political discovery. You may be quite right, they
+would say, in thinking that the representatives of the shops would
+have to make up their own minds on many questions about which the
+shops have no opinion. But you are simply entangled in an ancient
+fallacy: you are looking for somebody to represent a group of people.
+He cannot be found. The only representative possible is one who acts
+for "some particular function," [Footnote: _Op. cit._, pp. 23-24.]
+and therefore each person must help choose as many representatives "as
+there are distinct essential groups of functions to be performed."
+
+Assume then that the representatives speak, not for the men in the
+shops, but for certain functions in which the men are interested. They
+are, mind you, disloyal if they do not carry out the will of the group
+about the function, as understood by the group. [Footnote: _Cf._
+Part V, "The Making of a Common Will."] These functional
+representatives meet. Their business is to coordinate and regulate. By
+what standard does each judge the proposals of the other, assuming, as
+we must, that there is conflict of opinion between the shops, since if
+there were not, there would be no need to coordinate and regulate?
+
+Now the peculiar virtue of functional democracy is supposed to be that
+men vote candidly according to their own interests, which it is
+assumed they know by daily experience. They can do that within the
+self-contained group. But in its external relations the group as a
+whole, or its representative, is dealing with matters that transcend
+immediate experience. The shop does not arrive spontaneously at a view
+of the whole situation. Therefore, the public opinions of a shop about
+its rights and duties in the industry and in society, are matters of
+education or propaganda, not the automatic product of shop-consciousness.
+Whether the guildsmen elect a delegate, or a representative, they do
+not escape the problem of the orthodox democrat. Either the group
+as a whole, or the elected spokesman, must stretch his mind beyond
+the limits of direct experience. He must vote on questions coming up
+from other shops, and on matters coming from beyond the frontiers of
+the whole industry. The primary interest of the shop does not even
+cover the function of a whole industrial vocation. The function of a
+vocation, a great industry, a district, a nation is a concept, not an
+experience, and has to be imagined, invented, taught and believed.
+And even though you define function as carefully as possible, once
+you admit that the view of each shop on that function will not
+necessarily coincide with the view of other shops, you are saying
+that the representative of one interest is concerned in the proposals
+made by other interests. You are saying that he must conceive a
+common interest. And in voting for him you are choosing a man who
+will not simply represent your view of your function, which is all that
+you know at first hand, but a man who will represent your views
+about other people's views of that function. You are voting as
+indefinitely as the orthodox democrat.
+
+6
+
+The guildsmen in their own minds have solved the question of how to
+conceive a common interest by playing with the word function. They
+imagine a society in which all the main work of the world has been
+analysed into functions, and these functions in turn synthesized
+harmoniously. [Footnote: _Cf. op. cit._, Ch. XIX.] They suppose
+essential agreement about the purposes of society as a whole, and
+essential agreement about the role of every organized group in
+carrying out those purposes. It was a nice sentiment, therefore, which
+led them to take the name of their theory from an institution that
+arose in a Catholic feudal society. But they should remember that the
+scheme of function which the wise men of that age assumed was not
+worked out by mortal man. It is unclear how the guildsmen think the
+scheme is going to be worked out and made acceptable in the modern
+world. Sometimes they seem to argue that the scheme will develop from
+trade union organization, at other times that the communes will define
+the constitutional function of the groups. But it makes a considerable
+practical difference whether they believe that the groups define their
+own functions or not.
+
+In either case, Mr. Cole assumes that society can be carried on by a
+social contract based on an accepted idea of "distinct essential
+groups of functions." How does one recognize these distinct essential
+groups? So far as I can make out, Mr. Cole thinks that a function is
+what a group of people are interested in. "The essence of functional
+democracy is that a man should count as many times over as there are
+functions in which he is interested." [Footnote: _Social Theory,_
+p. 102 _et seq._] Now there are at least two meanings to the word
+interested. You can use it to mean that a man is involved, or that his
+mind is occupied. John Smith, for example, may have been tremendously
+interested in the Stillman divorce case. He may have read every word
+of the news in every lobster edition. On the other hand, young Guy
+Stillman, whose legitimacy was at stake, probably did not trouble
+himself at all. John Smith was interested in a suit that did not
+affect his "interests," and Guy was uninterested in one that would
+determine the whole course of his life. Mr. Cole, I am afraid, leans
+towards John Smith. He is answering the "very foolish objection" that
+to vote by functions is to be voting very often: "If a man is not
+interested enough to vote, and cannot be aroused to interest enough to
+make him vote, on, say, a dozen distinct subjects, he waives his right
+to vote and the result is no less democratic than if he voted blindly
+and without interest."
+
+Mr. Cole thinks that the uninstructed voter "waives his right to
+vote." From this it follows that the votes of the instructed reveal
+their interest, and their interest defines the function. [Footnote:
+_Cf._ Ch. XVIII of this book. "Since everybody was assumed to be
+interested enough in important affairs, only those affairs came to
+seem important in which everybody was interested."] "Brown, Jones, and
+Robinson must therefore have, not one vote each, but as many different
+functional votes as there are different questions calling for
+associative action in which they are interested." [Footnote: _Guild
+Socialism,_ p. 24. ] I am considerably in doubt whether Mr. Cole
+thinks that Brown, Jones and Robinson should qualify in any election
+where they assert that they are interested, or that somebody else, not
+named, picks the functions in which they are entitled to be
+interested. If I were asked to say what I believe Mr. Cole thinks, it
+would be that he has smoothed over the difficulty by the enormously
+strange assumption that it is the uninstructed voter who waives his
+right to vote; and has concluded that whether functional voting is
+arranged by a higher power, or "from below" on the principle that a
+man may vote when it interests him to vote, only the instructed will
+be voting anyway, and therefore the institution will work.
+
+But there are two kinds of uninstructed voter. There is the man who
+does not know and knows that he does not know. He is generally an
+enlightened person. He is the man who waives his right to vote. But
+there is also the man who is uninstructed and does not know that he
+is, or care. He can always be gotten to the polls, if the party
+machinery is working. His vote is the basis of the machine. And since
+the communes of the guild society have large powers over taxation,
+wages, prices, credit, and natural resources, it would be preposterous
+to assume that elections will not be fought at least as passionately
+as our own.
+
+The way people exhibit their interest will not then delimit the
+functions of a functional society. There are two other ways that
+function might be defined. One would be by the trade unions which
+fought the battle that brought guild socialism into being. Such a
+struggle would harden groups of men together in some sort of
+functional relation, and these groups would then become the vested
+interests of the guild socialist society. Some of them, like the
+miners and railroad men, would be very strong, and probably deeply
+attached to the view of their function which they learned from the
+battle with capitalism. It is not at all unlikely that certain
+favorably placed trade unions would under a socialist state become the
+center of coherence and government. But a guild society would
+inevitably find them a tough problem to deal with, for direct action
+would have revealed their strategic power, and some of their leaders
+at least would not offer up this power readily on the altar of
+freedom. In order to "coordinate" them, guild society would have to
+gather together its strength, and fairly soon one would find, I think,
+that the radicals under guild socialism would be asking for communes
+strong enough to define the functions of the guilds.
+
+But if you are going to have the government (commune) define
+functions, the premise of the theory disappears. It had to suppose
+that a scheme of functions was obvious in order that the concave shops
+would voluntarily relate themselves to society. If there is no settled
+scheme of functions in every voter's head, he has no better way under
+guild socialism than under orthodox democracy of turning a
+self-centered opinion into a social judgment. And, of course, there
+can be no such settled scheme, because, even if Mr. Cole and his
+friends devised a good one, the shop democracies from which all power
+derives, would judge the scheme in operation by what they learn of it
+and by what they can imagine. The guilds would see the same scheme
+differently. And so instead of the scheme being the skeleton that
+keeps guild society together, the attempt to define what the scheme
+ought to be, would be under guild socialism as elsewhere, the main
+business of politics. If we could allow Mr. Cole his scheme of
+functions we could allow him almost everything. Unfortunately he has
+inserted in his premise what he wishes a guild society to
+deduce. [Footnote: I have dealt with Mr. Cole's theory rather than with
+the experience of Soviet Russia because, while the testimony is
+fragmentary, all competent observers seem to agree that Russia in 1921
+does not illustrate a communist state in working order. Russia is in
+revolution, and what you can learn from Russia is what a revolution is
+like. You can learn very little about what a communist society would
+be like. It is, however, immensely significant that, first as
+practical revolutionists and then as public officials, the Russian
+communists have relied not upon the spontaneous democracy of the
+Russian people, but on the discipline, special interest and the
+noblesse oblige of a specialized class-the loyal and indoctrinated
+members of the Communist party. In the "transition," on which no time
+limit has been set, I believe, the cure for class government and the
+coercive state is strictly homeopathic.
+
+There is also the question of why I selected Mr. Cole's books rather
+than the much more closely reasoned "Constitution for the Socialist
+Commonwealth of Great Britain" by Sidney and Beatrice Webb. I admire
+that book very much; but I have not been able to convince myself that
+it is not an intellectual tour de force. Mr. Cole seems to me far more
+authentically in the spirit of the socialist movement, and therefore,
+a better witness.]
+
+
+
+
+CHAPTER XX
+
+A NEW IMAGE
+
+1
+
+THE lesson is, I think, a fairly clear one. In the absence of
+institutions and education by which the environment is so successfully
+reported that the realities of public life stand out sharply against
+self-centered opinion, the common interests very largely elude public
+opinion entirely, and can be managed only by a specialized class whose
+personal interests reach beyond the locality. This class is
+irresponsible, for it acts upon information that is not common
+property, in situations that the public at large does not conceive,
+and it can be held to account only on the accomplished fact.
+
+The democratic theory by failing to admit that self-centered opinions
+are not sufficient to procure good government, is involved in
+perpetual conflict between theory and practice. According to the
+theory, the full dignity of man requires that his will should be, as
+Mr. Cole says, expressed "in any and every form of social action." It
+is supposed that the expression of their will is the consuming passion
+of men, for they are assumed to possess by instinct the art of
+government. But as a matter of plain experience, self-determination is
+only one of the many interests of a human personality. The desire to
+be the master of one's own destiny is a strong desire, but it has to
+adjust itself to other equally strong desires, such as the desire for
+a good life, for peace, for relief from burdens. In the original
+assumptions of democracy it was held that the expression of each man's
+will would spontaneously satisfy not only his desire for
+self-expression, but his desire for a good life, because the instinct
+to express one's self in a good life was innate.
+
+The emphasis, therefore, has always been on the mechanism for
+expressing the will. The democratic El Dorado has always been some
+perfect environment, and some perfect system of voting and
+representation, where the innate good will and instinctive
+statesmanship of every man could be translated into action. In limited
+areas and for brief periods the environment has been so favorable,
+that is to say so isolated, and so rich in opportunity, that the
+theory worked well enough to confirm men in thinking that it was sound
+for all time and everywhere. Then when the isolation ended, and
+society became complex, and men had to adjust themselves closely to
+one another, the democrat spent his time trying to devise more perfect
+units of voting, in the hope that somehow he would, as Mr. Cole says,
+"get the mechanism right, and adjust it as far as possible to men's
+social wills." But while the democratic theorist was busy at this, he
+was far away from the actual interests of human nature. He was
+absorbed by one interest: self-government. Mankind was interested in
+all kinds of other things, in order, in its rights, in prosperity, in
+sights and sounds and in not being bored. In so far as spontaneous
+democracy does not satisfy their other interests, it seems to most men
+most of the time to be an empty thing. Because the art of successful
+self-government is not instinctive, men do not long desire
+self-government for its own sake. They desire it for the sake of the
+results. That is why the impulse to self-government is always
+strongest as a protest against bad conditions.
+
+The democratic fallacy has been its preoccupation with the origin of
+government rather than with the processes and results. The democrat
+has always assumed that if political power could be derived in the
+right way, it would be beneficent. His whole attention has been on the
+source of power, since he is hypnotized by the belief that the great
+thing is to express the will of the people, first because expression
+is the highest interest of man, and second because the will is
+instinctively good. But no amount of regulation at the source of a
+river will completely control its behavior, and while democrats have
+been absorbed in trying to find a good mechanism for originating
+social power, that is to say a good mechanism of voting and
+representation, they neglected almost every other interest of men. For
+no matter how power originates, the crucial interest is in how power
+is exercised. What determines the quality of civilization is the use
+made of power. And that use cannot be controlled at the source.
+
+If you try to control government wholly at the source, you inevitably
+make all the vital decisions invisible. For since there is no instinct
+which automatically makes political decisions that produce a good
+life, the men who actually exercise power not only fail to express the
+will of the people, because on most questions no will exists, but they
+exercise power according to opinions which are hidden from the
+electorate.
+
+If, then, you root out of the democratic philosophy the whole
+assumption in all its ramifications that government is instinctive,
+and that therefore it can be managed by self-centered opinions, what
+becomes of the democratic faith in the dignity of man? It takes a
+fresh lease of life by associating itself with the whole personality
+instead of with a meager aspect of it. For the traditional democrat
+risked the dignity of man on one very precarious assumption, that he
+would exhibit that dignity instinctively in wise laws and good
+government. Voters did not do that, and so the democrat was forever
+being made to look a little silly by tough-minded men. But if, instead
+of hanging human dignity on the one assumption about self-government,
+you insist that man's dignity requires a standard of living, in which
+his capacities are properly exercised, the whole problem changes. The
+criteria which you then apply to government are whether it is
+producing a certain minimum of health, of decent housing, of material
+necessities, of education, of freedom, of pleasures, of beauty, not
+simply whether at the sacrifice of all these things, it vibrates to
+the self-centered opinions that happen to be floating around in men's
+minds. In the degree to which these criteria can be made exact and
+objective, political decision, which is inevitably the concern of
+comparatively few people, is actually brought into relation with the
+interests of men.
+
+There is no prospect, in any time which we can conceive, that the
+whole invisible environment will be so clear to all men that they will
+spontaneously arrive at sound public opinions on the whole business of
+government. And even if there were a prospect, it is extremely
+doubtful whether many of us would wish to be bothered, or would take
+the time to form an opinion on "any and every form of social action"
+which affects us. The only prospect which is not visionary is that
+each of us in his own sphere will act more and more on a realistic
+picture of the invisible world, and that we shall develop more and
+more men who are expert in keeping these pictures realistic. Outside
+the rather narrow range of our own possible attention, social control
+depends upon devising standards of living and methods of audit by
+which the acts of public officials and industrial directors are
+measured. We cannot ourselves inspire or guide all these acts, as the
+mystical democrat has always imagined. But we can steadily increase
+our real control over these acts by insisting that all of them shall
+be plainly recorded, and their results objectively measured. I should
+say, perhaps, that we can progressively hope to insist. For the
+working out of such standards and of such audits has only begun.
+
+
+
+
+PART VII
+
+NEWSPAPERS
+
+CHAPTER XXI. THE BUYING PUBLIC
+ " XXII. THE CONSTANT READER
+ " XXIII. THE NATURE OF NEWS
+ " XXIV. NEWS, TRUTH, AND A CONCLUSION
+
+
+
+
+CHAPTER XXI
+
+THE BUYING PUBLIC
+
+1
+
+THE idea that men have to go forth and study the world in order to
+govern it, has played a very minor part in political thought. It could
+figure very little, because the machinery for reporting the world in
+any way useful to government made comparatively little progress from
+the time of Aristotle to the age in which the premises of democracy
+were established.
+
+Therefore, if you had asked a pioneer democrat where the information
+was to come from on which the will of the people was to be based, he
+would have been puzzled by the question. It would have seemed a little
+as if you had asked him where his life or his soul came from. The will
+of the people, he almost always assumed, exists at all times; the duty
+of political science was to work out the inventions of the ballot and
+representative government. If they were properly worked out and
+applied under the right conditions, such as exist in the
+self-contained village or the self-contained shop, the mechanism would
+somehow overcome the brevity of attention which Aristotle had
+observed, and the narrowness of its range, which the theory of a
+self-contained community tacitly acknowledged. We have seen how even
+at this late date the guild socialists are transfixed by the notion
+that if only you can build on the right unit of voting and
+representation, an intricate cooperative commonwealth is possible.
+
+Convinced that the wisdom was there if only you could find it,
+democrats have treated the problem of making public opinions as a
+problem in civil liberties. [Footnote: The best study is Prof.
+Zechariah Chafee's, _Freedom of Speech_.] "Who ever knew Truth
+put to the worse, in a free and open encounter?" [Footnote: Milton,
+_Areopagitica_, cited at the opening of Mr. Chafee's book. For
+comment on this classic doctrine of liberty as stated by Milton, John
+Stuart Mill, and Mr. Bertrand Russel, see my _Liberty and the
+News_, Ch. II.] Supposing that no one has ever seen it put to the
+worse, are we to believe then that the truth is generated by the
+encounter, like fire by rubbing two sticks? Behind this classic
+doctrine of liberty, which American democrats embodied in their Bill
+of Rights, there are, in fact, several different theories of the
+origin of truth. One is a faith that in the competition of opinions,
+the truest will win because there is a peculiar strength in the truth.
+This is probably sound if you allow the competition to extend over a
+sufficiently long time. When men argue in this vein they have in mind
+the verdict of history, and they think specifically of heretics
+persecuted when they lived, canonized after they were dead. Milton's
+question rests also on a belief that the capacity to recognize truth
+is inherent in all men, and that truth freely put in circulation will
+win acceptance. It derives no less from the experience, which has
+shown that men are not likely to discover truth if they cannot speak
+it, except under the eye of an uncomprehending policeman.
+
+No one can possibly overestimate the practical value of these civil
+liberties, nor the importance of maintaining them. When they are in
+jeopardy, the human spirit is in jeopardy, and should there come a
+time when they have to be curtailed, as during a war, the suppression
+of thought is a risk to civilization which might prevent its recovery
+from the effects of war, if the hysterics, who exploit the necessity,
+were numerous enough to carry over into peace the taboos of war.
+Fortunately, the mass of men is too tolerant long to enjoy the
+professional inquisitors, as gradually, under the criticism of men not
+willing to be terrorized, they are revealed as mean-spirited creatures
+who nine-tenths of the time do not know what they are talking
+about. [Footnote: _Cf._ for example, the publications of the Lusk
+Committee in New York, and the public statements and prophecies of Mr.
+Mitchell Palmer, who was Attorney-General of the United States during
+the period of President Wilson's illness.]
+
+But in spite of its fundamental importance, civil liberty in this
+sense does not guarantee public opinion in the modern world. For it
+always assumes, either that truth is spontaneous, or that the means of
+securing truth exist when there is no external interference. But when
+you are dealing with an invisible environment, the assumption is
+false. The truth about distant or complex matters is not self-evident,
+and the machinery for assembling information is technical and
+expensive. Yet political science, and especially democratic political
+science, has never freed itself from the original assumption of
+Aristotle's politics sufficiently to restate the premises, so that
+political thought might come to grips with the problem of how to make
+the invisible world visible to the citizens of a modern state.
+
+So deep is the tradition, that until quite recently, for example,
+political science was taught in our colleges as if newspapers did not
+exist. I am not referring to schools of journalism, for they are trade
+schools, intended to prepare men and women for a career. I am
+referring to political science as expounded to future business men,
+lawyers, public officials, and citizens at large. In that science a
+study of the press and the sources of popular information found no
+place. It is a curious fact. To anyone not immersed in the routine
+interests of political science, it is almost inexplicable that no
+American student of government, no American sociologist, has ever
+written a book on news-gathering. There are occasional references to
+the press, and statements that it is not, or that it ought to be,
+"free" and "truthful." But I can find almost nothing else. And this
+disdain of the professionals finds its counterpart in public opinions.
+Universally it is admitted that the press is the chief means of
+contact with the unseen environment. And practically everywhere it is
+assumed that the press should do spontaneously for us what primitive
+democracy imagined each of us could do spontaneously for himself, that
+every day and twice a day it will present us with a true picture of
+all the outer world in which we are interested.
+
+2
+
+This insistent and ancient belief that truth is not earned, but
+inspired, revealed, supplied gratis, comes out very plainly in our
+economic prejudices as readers of newspapers. We expect the newspaper
+to serve us with truth however unprofitable the truth may be. For this
+difficult and often dangerous service, which we recognize as
+fundamental, we expected to pay until recently the smallest coin
+turned out by the mint. We have accustomed ourselves now to paying two
+and even three cents on weekdays, and on Sundays, for an illustrated
+encyclopedia and vaudeville entertainment attached, we have screwed
+ourselves up to paying a nickel or even a dime. Nobody thinks for a
+moment that he ought to pay for his newspaper. He expects the
+fountains of truth to bubble, but he enters into no contract, legal or
+moral, involving any risk, cost or trouble to himself. He will pay a
+nominal price when it suits him, will stop paying whenever it suits
+him, will turn to another paper when that suits him. Somebody has said
+quite aptly that the newspaper editor has to be re-elected every day.
+
+This casual and one-sided relationship between readers and press is an
+anomaly of our civilization. There is nothing else quite like it, and
+it is, therefore, hard to compare the press with any other business or
+institution. It is not a business pure and simple, partly because the
+product is regularly sold below cost, but chiefly because the
+community applies one ethical measure to the press and another to
+trade or manufacture. Ethically a newspaper is judged as if it were a
+church or a school. But if you try to compare it with these you fail;
+the taxpayer pays for the public school, the private school is endowed
+or supported by tuition fees, there are subsidies and collections for
+the church. You cannot compare journalism with law, medicine or
+engineering, for in every one of these professions the consumer pays
+for the service. A free press, if you judge by the attitude of the
+readers, means newspapers that are virtually given away.
+
+Yet the critics of the press are merely voicing the moral standards of
+the community, when they expect such an institution to live on the
+same plane as that on which the school, the church, and the
+disinterested professions are supposed to live. This illustrates again
+the concave character of democracy. No need for artificially acquired
+information is felt to exist. The information must come naturally,
+that is to say gratis, if not out of the heart of the citizen, then
+gratis out of the newspaper. The citizen will pay for his telephone,
+his railroad rides, his motor car, his entertainment. But he does not
+pay openly for his news.
+
+He will, however, pay handsomely for the privilege of having someone
+read about him. He will pay directly to advertise. And he will pay
+indirectly for the advertisements of other people, because that
+payment, being concealed in the price of commodities is part of an
+invisible environment that he does not effectively comprehend. It
+would be regarded as an outrage to have to pay openly the price of a
+good ice cream soda for all the news of the world, though the public
+will pay that and more when it buys the advertised commodities. The
+public pays for the press, but only when the payment is concealed.
+
+3
+
+Circulation is, therefore, the means to an end. It becomes an asset
+only when it can be sold to the advertiser, who buys it with revenues
+secured through indirect taxation of the reader. [Footnote: "An
+established newspaper is entitled to fix its advertising rates so that
+its net receipts from circulation may be left on the credit side of
+the profit and loss account. To arrive at net receipts, I would deduct
+from the gross the cost of promotion, distribution, and other expenses
+incidental to circulation." From an address by Mr. Adolph S. Ochs,
+publisher of _the New York Times,_ at the Philadelphia Convention
+of the Associated Advertising Clubs of The World, June 26, 1916.
+Cited, Elmer Davis, _History of The New York Times,_ 1851-1921,
+pp. 397-398.] The kind of circulation which the advertiser will buy
+depends on what he has to sell. It may be "quality" or "mass." On the
+whole there is no sharp dividing line, for in respect to most
+commodities sold by advertising, the customers are neither the small
+class of the very rich nor the very poor. They are the people with
+enough surplus over bare necessities to exercise discretion in their
+buying. The paper, therefore, which goes into the homes of the fairly
+prosperous is by and large the one which offers most to the
+advertiser. It may also go into the homes of the poor, but except for
+certain lines of goods, an analytical advertising agent does not rate
+that circulation as a great asset, unless, as seems to be the case
+with certain of Mr. Hearst's properties, the circulation is enormous.
+
+A newspaper which angers those whom it pays best to reach through
+advertisements is a bad medium for an advertiser. And since no one
+ever claimed that advertising was philanthropy, advertisers buy space
+in those publications which are fairly certain to reach their future
+customers. One need not spend much time worrying about the unreported
+scandals of the dry-goods merchants. They represent nothing really
+significant, and incidents of this sort are less common than many
+critics of the press suppose. The real problem is that the readers of
+a newspaper, unaccustomed to paying the cost of newsgathering, can be
+capitalized only by turning them into circulation that can be sold to
+manufacturers and merchants. And those whom it is most important to
+capitalize are those who have the most money to spend. Such a press is
+bound to respect the point of view of the buying public. It is for
+this buying public that newspapers are edited and published, for
+without that support the newspaper cannot live. A newspaper can flout
+an advertiser, it can attack a powerful banking or traction interest,
+but if it alienates the buying public, it loses the one indispensable
+asset of its existence.
+
+Mr. John L. Given, [Footnote: _Making a Newspaper_, p. 13. This
+is the best technical book I know, and should be read by everyone who
+undertakes to discuss the press. Mr. G. B. Diblee, who wrote the
+volume on _The Newspaper_ in the Home University Library says (p.
+253), that "on the press for pressmen I only know of one good book,
+Mr. Given's."] formerly of the New York Evening Sun, stated in 1914
+that out of over two thousand three hundred dailies published in the
+United States, there were about one hundred and seventy-five printed
+in cities having over one hundred thousand inhabitants. These
+constitute the press for "general news." They are the key papers which
+collect the news dealing with great events, and even the people who do
+not read any one of the one hundred and seventy-five depend ultimately
+upon them for news of the outer world. For they make up the great
+press associations which cooperate in the exchange of news. Each is,
+therefore, not only the informant of its own readers, but it is the
+local reporter for the newspapers of other cities. The rural press and
+the special press by and large, take their general news from these key
+papers. And among these there are some very much richer than others,
+so that for international news, in the main, the whole press of the
+nation may depend upon the reports of the press associations and the
+special services of a few metropolitan dailies.
+
+Roughly speaking, the economic support for general news gathering is
+in the price paid for advertised goods by the fairly prosperous
+sections of cities with more than one hundred thousand inhabitants.
+These buying publics are composed of the members of families, who
+depend for their income chiefly on trade, merchandising, the direction
+of manufacture, and finance. They are the clientele among whom it pays
+best to advertise in a newspaper. They wield a concentrated purchasing
+power, which may be less in volume than the aggregate for farmers and
+workingmen; but within the radius covered by a daily newspaper they
+are the quickest assets.
+
+4
+
+They have, moreover, a double claim to attention. They are not only
+the best customers for the advertiser, they include the advertisers.
+Therefore the impression made by the newspapers on this public matters
+deeply. Fortunately this public is not unanimous. It may be
+"capitalistic" but it contains divergent views on what capitalism is,
+and how it is to be run. Except in times of danger, this respectable
+opinion is sufficiently divided to permit of considerable differences
+of policy. These would be greater still if it were not that publishers
+are themselves usually members of these urban communities, and
+honestly see the world through the lenses of their associates and
+friends.
+
+They are engaged in a speculative business, [Footnote: Sometimes so
+speculative that in order to secure credit the publisher has to go
+into bondage to his creditors. Information on this point is very
+difficult to obtain, and for that reason its general importance is
+often much exaggerated.] which depends on the general condition of
+trade, and more peculiarly on a circulation based not on a marriage
+contract with their readers, but on free love. The object of every
+publisher is, therefore, to turn his circulation from a medley of
+catch-as-catch-can news stand buyers into a devoted band of constant
+readers. A newspaper that can really depend upon the loyalty of its
+readers is as independent as a newspaper can be, given the economics
+of modern journalism. [Footnote: "It is an axiom in newspaper
+publishing--'more readers, more independence of the influence of
+advertisers; fewer readers and more dependence on the advertiser' It
+may seem like a contradiction (yet it is the truth) to assert: the
+greater the number of advertisers, the less influence they are
+individually able to exercise with the publisher." Adolph S. Ochs,
+_of. supra._] A body of readers who stay by it through thick and
+thin is a power greater than any which the individual advertiser can
+wield, and a power great enough to break up a combination of
+advertisers. Therefore, whenever you find a newspaper betraying its
+readers for the sake of an advertiser, you can be fairly certain
+either that the publisher sincerely shares the views of the
+advertiser, or that he thinks, perhaps mistakenly, he cannot count
+upon the support of his readers if he openly resists dictation. It is
+a question of whether the readers, who do not pay in cash for their
+news, will pay for it in loyalty.
+
+
+
+
+CHAPTER XXII
+
+THE CONSTANT READER
+
+I
+
+THE loyalty of the buying public to a newspaper is not stipulated in
+any bond. In almost every other enterprise the person who expects to
+be served enters into an agreement that controls his passing whims. At
+least he pays for what he obtains. In the publishing of periodicals
+the nearest approach to an agreement for a definite time is the paid
+subscription, and that is not, I believe, a great factor in the
+economy of a metropolitan daily. The reader is the sole and the daily
+judge of his loyalty, and there can be no suit against him for breach
+of promise or nonsupport.
+
+Though everything turns on the constancy of the reader, there does not
+exist even a vague tradition to call that fact to the reader's mind.
+His constancy depends on how he happens to feel, or on his habits. And
+these depend not simply on the quality of the news, but more often on
+a number of obscure elements that in our casual relation to the press,
+we hardly take the trouble to make conscious. The most important of
+these is that each of us tends to judge a newspaper, if we judge it at
+all, by its treatment of that part of the news in which we feel
+ourselves involved. The newspaper deals with a multitude of events
+beyond our experience. But it deals also with some events within our
+experience. And by its handling of those events we most frequently
+decide to like it or dislike it, to trust it or refuse to have the
+sheet in the house. If the newspaper gives a satisfactory account of
+that which we think we know, our business, our church, our party, it
+is fairly certain to be immune from violent criticism by us. What
+better criterion does the man at the breakfast table possess than that
+the newspaper version checks up with his own opinion? Therefore, most
+men tend to hold the newspaper most strictly accountable in their
+capacity, not of general readers, but of special pleaders on matters
+of their own experience.
+
+Rarely is anyone but the interested party able to test the accuracy of
+a report. If the news is local, and if there is competition, the
+editor knows that he will probably hear from the man who thinks his
+portrait unfair and inaccurate. But if the news is not local, the
+corrective diminishes as the subject matter recedes into the distance.
+The only people who can correct what they think is a false picture of
+themselves printed in another city are members of groups well enough
+organized to hire publicity men.
+
+Now it is interesting to note that the general reader of a newspaper
+has no standing in law if he thinks he is being misled by the news. It
+is only the aggrieved party who can sue for slander or libel, and he
+has to prove a material injury to himself. The law embodies the
+tradition that general news is not a matter of common concern,
+[Footnote: The reader will not mistake this as a plea for censorship.
+It might, however, be a good thing if there were competent tribunals,
+preferably not official ones, where charges of untruthfulness and
+unfairness in the general news could be sifted. _Cf. Liberty and the
+News,_ pp. 73-76. ] except as to matter which is vaguely described
+as immoral or seditious.
+
+But the body of the news, though unchecked as a whole by the
+disinterested reader, consists of items about which some readers have
+very definite preconceptions. Those items are the data of his
+judgment, and news which men read without this personal criterion,
+they judge by some other standard than their standard of accuracy.
+They are dealing here with a subject matter which to them is
+indistinguishable from fiction. The canon of truth cannot be applied.
+They do not boggle over such news if it conforms to their stereotypes,
+and they continue to read it if it interests them. [Footnote: Note, for
+example, how absent is indignation in Mr. Upton Sinclair against
+socialist papers, even those which are as malignantly unfair to
+employers as certain of the papers cited by him are unfair to
+radicals.]
+
+2
+
+There are newspapers, even in large cities, edited on the principle
+that the readers wish to read about themselves. The theory is that if
+enough people see their own names in the paper often enough, can read
+about their weddings, funerals, sociables, foreign travels, lodge
+meetings, school prizes, their fiftieth birthdays, their sixtieth
+birthdays, their silver weddings, their outings and clambakes, they
+will make a reliable circulation.
+
+The classic formula for such a newspaper is contained in a letter
+written by Horace Greeley on April 3, 1860, to "Friend Fletcher" who
+was about to start a country newspaper: [Footnote: Cited, James Melvin
+Lee, _The History of American Journalism,_ p. 405.]
+
+"I. Begin with a clear conception that the subject of deepest interest
+to an average human being is himself; next to that he is most
+concerned about his neighbors. Asia and the Tongo Islands stand a long
+way after these in his regard.... Do not let a new church be
+organized, or new members be added to one already existing, a farm be
+sold, a new house raised, a mill set in motion, a store opened, nor
+anything of interest to a dozen families occur, without having the
+fact duly, though briefly, chronicled in your columns. If a farmer
+cuts a big tree, or grows a mammoth beet, or harvests a bounteous
+yield of wheat or corn, set forth the fact as concisely and
+unexceptionally as possible."
+
+The function of becoming, as Mr. Lee puts it, "the printed diary of
+the home town" is one that every newspaper no matter where it is
+published must in some measure fill. And where, as in a great city
+like New York, the general newspapers circulated broadcast cannot fill
+it, there exist small newspapers published on Greeley's pattern for
+sections of the city. In the boroughs of Manhattan and the Bronx there
+are perhaps twice as many local dailies as there are general
+newspapers. [Footnote: _Cf._ John L. Given, _Making a Newspaper,_
+p. 13.] And they are supplemented by all kinds of special publications for
+trades, religions, nationalities.
+
+These diaries are published for people who find their own lives
+interesting. But there are also great numbers of people who find their
+own lives dull, and wish, like Hedda Gabler, to live a more thrilling
+life. For them there are published a few whole newspapers, and
+sections of others, devoted to the personal lives of a set of
+imaginary people, with whose gorgeous vices the reader can in his
+fancy safely identify himself. Mr. Hearst's unflagging interest in
+high society caters to people who never hope to be in high society,
+and yet manage to derive some enhancement out of the vague feeling
+that they are part of the life that they read about. In the great
+cities "the printed diary of the home town" tends to be the printed
+diary of a smart set.
+
+And it is, as we have already noted, the dailies of the cities which
+carry the burden of bringing distant news to the private citizen. But
+it is not primarily their political and social news which holds the
+circulation. The interest in that is intermittent, and few publishers
+can bank on it alone. The newspaper, therefore, takes to itself a
+variety of other features, all primarily designed to hold a body of
+readers together, who so far as big news is concerned, are not able to
+be critical. Moreover, in big news the competition in any one
+community is not very serious. The press services standardize the main
+events; it is only once in a while that a great scoop is made; there
+is apparently not a very great reading public for such massive
+reporting as has made the New York Times of recent years indispensable
+to men of all shades of opinion. In order to differentiate themselves
+and collect a steady public most papers have to go outside the field
+of general news. They go to the dazzling levels of society, to scandal
+and crime, to sports, pictures, actresses, advice to the lovelorn,
+highschool notes, women's pages, buyer's pages, cooking receipts,
+chess, whist, gardening, comic strips, thundering partisanship, not
+because publishers and editors are interested in everything but news,
+but because they have to find some way of holding on to that alleged
+host of passionately interested readers, who are supposed by some
+critics of the press to be clamoring for the truth and nothing but the
+truth.
+
+The newspaper editor occupies a strange position. His enterprises
+depend upon indirect taxation levied by his advertisers upon his
+readers; the patronage of the advertisers depends upon the editor's
+skill in holding together an effective group of customers. These
+customers deliver judgment according to their private experiences and
+their stereotyped expectations, for in the nature of things they have
+no independent knowledge of most news they read. If the judgment is
+not unfavorable, the editor is at least within range of a circulation
+that pays. But in order to secure that circulation, he cannot rely
+wholly upon news of the greater environment. He handles that as
+interestingly as he can, of course, but the quality of the general
+news, especially about public affairs, is not in itself sufficient to
+cause very large numbers of readers to discriminate among the dailies.
+
+This somewhat left-handed relationship between newspapers and public
+information is reflected in the salaries of newspaper men. Reporting,
+which theoretically constitutes the foundation of the whole
+institution, is the most poorly paid branch of newspaper work, and is
+the least regarded. By and large, able men go into it only by
+necessity or for experience, and with the definite intention of being
+graduated as soon as possible. For straight reporting is not a career
+that offers many great rewards. The rewards in journalism go to
+specialty work, to signed correspondence which has editorial quality,
+to executives, and to men with a knack and flavor of their own. This
+is due, no doubt, to what economists call the rent of ability. But
+this economic principle operates with such peculiar violence in
+journalism that newsgathering does not attract to itself anything like
+the number of trained and able men which its public importance would
+seem to demand. The fact that the able men take up "straight
+reporting" with the intention of leaving it as soon as possible is, I
+think, the chief reason why it has never developed in sufficient
+measure those corporate traditions that give to a profession prestige
+and a jealous self-respect. For it is these corporate traditions which
+engender the pride of craft, which tend to raise the standards of
+admission, punish breaches of the code, and give men the strength to
+insist upon their status in society.
+
+3
+
+Yet all this does not go to the root of the matter. For while the
+economics of journalism is such as to depress the value of news
+reporting, it is, I am certain, a false determinism which would
+abandon the analysis at that point. The intrinsic power of the
+reporter appears to be so great, the number of very able men who pass
+through reporting is so large, that there must be some deeper reason
+why, comparatively speaking, so little serious effort has gone into
+raising the vocation to the level say of medicine, engineering, or
+law.
+
+Mr. Upton Sinclair speaks for a large body of opinion in
+America, [Footnote: Mr. Hilaire Belloc makes practically the same
+analysis for English newspapers. _Cf. The Free Press._] when he
+claims that in what he calls "The Brass Check" he has found this
+deeper reason:
+
+"The Brass Check is found in your pay envelope every week--you who
+write and print and distribute our newspapers and magazines. The Brass
+check is the price of your shame--you who take the fair body of truth
+and sell it in the market place, who betray the virgin hopes of
+mankind into the loathsome brothel of Big Business." [Footnote: Upton
+Sinclair, _The Brass Check. A Study of American Journalism._ p.
+116.]
+
+It would seem from this that there exists a body of known truth, and a
+set of well founded hopes, which are prostituted by a more or less
+conscious conspiracy of the rich owners of newspapers. If this theory
+is correct, then a certain conclusion follows. It is that the fair
+body of truth would be inviolate in a press not in any way connected
+with Big Business. For if it should happen that a press not controlled
+by, and not even friendly with, Big Business somehow failed to contain
+the fair body of truth, something would be wrong with Mr. Sinclair's
+theory.
+
+There is such a press. Strange to say, in proposing a remedy Mr.
+Sinclair does not advise his readers to subscribe to the nearest
+radical newspaper. Why not? If the troubles of American journalism go
+back to the Brass Check of Big Business why does not the remedy lie in
+reading the papers that do not in any remote way accept the Brass
+Check? Why subsidize a "National News" with a large board of directors
+"of all creeds or causes" to print a paper full of facts "regardless
+of what is injured, the Steel Trust or the I. W. W., the Standard Oil
+Company or the Socialist Party?" If the trouble is Big Business, that
+is, the Steel Trust, Standard Oil and the like, why not urge everybody
+to read I. W. W. or Socialist papers? Mr. Sinclair does not say why
+not. But the reason is simple. He cannot convince anybody, not even
+himself, that the anti-capitalist press is the remedy for the
+capitalist press. He ignores the anti-capitalist press both in his
+theory of the Brass Check and in his constructive proposal. But if you
+are diagnosing American journalism you cannot ignore it. If what you
+care about is "the fair body of truth," you do not commit the gross
+logical error of assembling all the instances of unfairness and lying
+you can find in one set of newspapers, ignore all the instances you
+could easily find in another set, and then assign as the cause of the
+lying, the one supposedly common characteristic of the press to which
+you have confined your investigation. If you are going to blame
+"capitalism" for the faults of the press, you are compelled to prove
+that those faults do not exist except where capitalism controls. That
+Mr. Sinclair cannot do this, is shown by the fact that while in his
+diagnosis he traces everything to capitalism, in his prescription he
+ignores both capitalism and anti-capitalism.
+
+One would have supposed that the inability to take any non-capitalist
+paper as a model of truthfulness and competence would have caused Mr.
+Sinclair, and those who agree with him, to look somewhat more
+critically at their assumptions. They would have asked themselves, for
+example, where is the fair body of truth, that Big Business
+prostitutes, but anti-Big Business does not seem to obtain? For that
+question leads, I believe, to the heart of the matter, to the question
+of what is news.
+
+
+
+
+CHAPTER XXIII
+
+THE NATURE OF NEWS
+
+1
+
+ALL the reporters in the world working all the hours of the day could
+not witness all the happenings in the world. There are not a great
+many reporters. And none of them has the power to be in more than one
+place at a time. Reporters are not clairvoyant, they do not gaze into
+a crystal ball and see the world at will, they are not assisted by
+thought-transference. Yet the range of subjects these comparatively
+few men manage to cover would be a miracle indeed, if it were not a
+standardized routine.
+
+Newspapers do not try to keep an eye on all mankind. [Footnote: See the
+illuminating chapter in Mr. John L. Given's book, already cited, on
+"Uncovering the News," Ch. V.] They have watchers stationed at certain
+places, like Police Headquarters, the Coroner's Office, the County
+Clerk's Office, City Hall, the White House, the Senate, House of
+Representatives, and so forth. They watch, or rather in the majority
+of cases they belong to associations which employ men who watch "a
+comparatively small number of places where it is made known when the
+life of anyone... departs from ordinary paths, or when events worth
+telling about occur. For example, John Smith, let it be supposed,
+becomes a broker. For ten years he pursues the even tenor of his way
+and except for his customers and his friends no one gives him a
+thought. To the newspapers he is as if he were not. But in the
+eleventh year he suffers heavy losses and, at last, his resources all
+gone, summons his lawyer and arranges for the making of an assignment.
+The lawyer posts off to the County Clerk's office, and a clerk there
+makes the necessary entries in the official docket. Here in step the
+newspapers. While the clerk is writing Smith's business obituary a
+reporter glances over his shoulder and a few minutes later the
+reporters know Smith's troubles and are as well informed concerning
+his business status as they would be had they kept a reporter at his
+door every day for over ten years. [Footnote: _Op. cit._, p. 57.]
+
+When Mr. Given says that the newspapers know "Smith's troubles" and
+"his business status," he does not mean that they know them as Smith
+knows them, or as Mr. Arnold Bennett would know them if he had made
+Smith the hero of a three volume novel. The newspapers know only "in a
+few minutes" the bald facts which are recorded in the County Clerk's
+Office. That overt act "uncovers" the news about Smith. Whether the
+news will be followed up or not is another matter. The point is that
+before a series of events become news they have usually to make
+themselves noticeable in some more or less overt act. Generally too,
+in a crudely overt act. Smith's friends may have known for years that
+he was taking risks, rumors may even have reached the financial editor
+if Smith's friends were talkative. But apart from the fact that none
+of this could be published because it would be libel, there is in
+these rumors nothing definite on which to peg a story. Something
+definite must occur that has unmistakable form. It may be the act of
+going into bankruptcy, it may be a fire, a collision, an assault, a
+riot, an arrest, a denunciation, the introduction of a bill, a speech,
+a vote, a meeting, the expressed opinion of a well known citizen, an
+editorial in a newspaper, a sale, a wage-schedule, a price change, the
+proposal to build a bridge.... There must be a manifestation. The
+course of events must assume a certain definable shape, and until it
+is in a phase where some aspect is an accomplished fact, news does not
+separate itself from the ocean of possible truth.
+
+2
+
+Naturally there is room for wide difference of opinion as to when
+events have a shape that can be reported. A good journalist will find
+news oftener than a hack. If he sees a building with a dangerous list,
+he does not have to wait until it falls into the street in order to
+recognize news. It was a great reporter who guessed the name of the
+next Indian Viceroy when he heard that Lord So-and-So was inquiring
+about climates. There are lucky shots but the number of men who can
+make them is small. Usually it is the stereotyped shape assumed by an
+event at an obvious place that uncovers the run of the news. The most
+obvious place is where people's affairs touch public authority. De
+minimis non curat lex. It is at these places that marriages, births,
+deaths, contracts, failures, arrivals, departures, lawsuits,
+disorders, epidemics and calamities are made known.
+
+In the first instance, therefore, the news is not a mirror of social
+conditions, but the report of an aspect that has obtruded itself. The
+news does not tell you how the seed is germinating in the ground, but
+it may tell you when the first sprout breaks through the surface. It
+may even tell you what somebody says is happening to the seed under
+ground. It may tell you that the sprout did not come up at the time it
+was expected. The more points, then, at which any happening can be
+fixed, objectified, measured, named, the more points there are at
+which news can occur.
+
+So, if some day a legislature, having exhausted all other ways of
+improving mankind, should forbid the scoring of baseball games, it
+might still be possible to play some sort of game in which the umpire
+decided according to his own sense of fair play how long the game
+should last, when each team should go to bat, and who should be
+regarded as the winner. If that game were reported in the newspapers
+it would consist of a record of the umpire's decisions, plus the
+reporter's impression of the hoots and cheers of the crowd, plus at
+best a vague account of how certain men, who had no specified position
+on the field moved around for a few hours on an unmarked piece of sod.
+The more you try to imagine the logic of so absurd a predicament, the
+more clear it becomes that for the purposes of newsgathering, (let
+alone the purposes of playing the game) it is impossible to do much
+without an apparatus and rules for naming, scoring, recording. Because
+that machinery is far from perfect, the umpire's life is often a
+distracted one. Many crucial plays he has to judge by eye. The last
+vestige of dispute could be taken out of the game, as it has been
+taken out of chess when people obey the rules, if somebody thought it
+worth his while to photograph every play. It was the moving pictures
+which finally settled a real doubt in many reporters' minds, owing to
+the slowness of the human eye, as to just what blow of Dempsey's
+knocked out Carpentier.
+
+Wherever there is a good machinery of record, the modern news service
+works with great precision. There is one on the stock exchange, and
+the news of price movements is flashed over tickers with dependable
+accuracy. There is a machinery for election returns, and when the
+counting and tabulating are well done, the result of a national
+election is usually known on the night of the election. In civilized
+communities deaths, births, marriages and divorces are recorded, and
+are known accurately except where there is concealment or neglect. The
+machinery exists for some, and only some, aspects of industry and
+government, in varying degrees of precision for securities, money and
+staples, bank clearances, realty transactions, wage scales. It exists
+for imports and exports because they pass through a custom house and
+can be directly recorded. It exists in nothing like the same degree
+for internal trade, and especially for trade over the counter.
+
+It will be found, I think, that there is a very direct relation
+between the certainty of news and the system of record. If you call to
+mind the topics which form the principal indictment by reformers
+against the press, you find they are subjects in which the newspaper
+occupies the position of the umpire in the unscored baseball game. All
+news about states of mind is of this character: so are all
+descriptions of personalities, of sincerity, aspiration, motive,
+intention, of mass feeling, of national feeling, of public opinion,
+the policies of foreign governments. So is much news about what is
+going to happen. So are questions turning on private profit, private
+income, wages, working conditions, the efficiency of labor,
+educational opportunity, unemployment, [Footnote: Think of what guess
+work went into the Reports of Unemployment in 1921.] monotony, health,
+discrimination, unfairness, restraint of trade, waste, "backward
+peoples," conservatism, imperialism, radicalism, liberty, honor,
+righteousness. All involve data that are at best spasmodically
+recorded. The data may be hidden because of a censorship or a
+tradition of privacy, they may not exist because nobody thinks record
+important, because he thinks it red tape, or because nobody has yet
+invented an objective system of measurement. Then the news on these
+subjects is bound to be debatable, when it is not wholly neglected.
+The events which are not scored are reported either as personal and
+conventional opinions, or they are not news. They do not take shape
+until somebody protests, or somebody investigates, or somebody
+publicly, in the etymological meaning of the word, makes an
+_issue_ of them.
+
+This is the underlying reason for the existence of the press agent.
+The enormous discretion as to what facts and what impressions shall be
+reported is steadily convincing every organized group of people that
+whether it wishes to secure publicity or to avoid it, the exercise of
+discretion cannot be left to the reporter. It is safer to hire a press
+agent who stands between the group and the newspapers. Having hired
+him, the temptation to exploit his strategic position is very great.
+"Shortly before the war," says Mr. Frank Cobb, "the newspapers of New
+York took a census of the press agents who were regularly employed and
+regularly accredited and found that there were about twelve hundred of
+them. How many there are now (1919) I do not pretend to know, but what
+I do know is that many of the direct channels to news have been closed
+and the information for the public is first filtered through publicity
+agents. The great corporations have them, the banks have them, the
+railroads have them, all the organizations of business and of social
+and political activity have them, and they are the media through which
+news comes. Even statesmen have them." [Footnote: Address before the
+Women's City Club of New York, Dec. 11, 1919. Reprinted, _New
+Republic_, Dec. 31, 1919, p. 44.]
+
+Were reporting the simple recovery of obvious facts, the press agent
+would be little more than a clerk. But since, in respect to most of
+the big topics of news, the facts are not simple, and not at all
+obvious, but subject to choice and opinion, it is natural that
+everyone should wish to make his own choice of facts for the
+newspapers to print. The publicity man does that. And in doing it, he
+certainly saves the reporter much trouble, by presenting him a clear
+picture of a situation out of which he might otherwise make neither
+head nor tail. But it follows that the picture which the publicity man
+makes for the reporter is the one he wishes the public to see. He is
+censor and propagandist, responsible only to his employers, and to the
+whole truth responsible only as it accords with the employers'
+conception of his own interests.
+
+The development of the publicity man is a clear sign that the facts of
+modern life do not spontaneously take a shape in which they can be
+known. They must be given a shape by somebody, and since in the daily
+routine reporters cannot give a shape to facts, and since there is
+little disinterested organization of intelligence, the need for some
+formulation is being met by the interested parties.
+
+3
+
+The good press agent understands that the virtues of his cause are not
+news, unless they are such strange virtues that they jut right out of
+the routine of life. This is not because the newspapers do not like
+virtue, but because it is not worth while to say that nothing has
+happened when nobody expected anything to happen. So if the publicity
+man wishes free publicity he has, speaking quite accurately, to start
+something. He arranges a stunt: obstructs the traffic, teases the
+police, somehow manages to entangle his client or his cause with an
+event that is already news. The suffragists knew this, did not
+particularly enjoy the knowledge but acted on it, and kept suffrage in
+the news long after the arguments pro and con were straw in their
+mouths, and people were about to settle down to thinking of the
+suffrage movement as one of the established institutions of American
+life. [Footnote: _Cf._ Inez Haynes Irwin, _The Story of the
+Woman's Party._ It is not only a good account of a vital part of a
+great agitation, but a reservoir of material on successful,
+non-revolutionary, non-conspiring agitation under modern conditions of
+public attention, public interest, and political habit.]
+
+Fortunately the suffragists, as distinct from the feminists, had a
+perfectly concrete objective, and a very simple one. What the vote
+symbolizes is not simple, as the ablest advocates and the ablest
+opponents knew. But the right to vote is a simple and familiar right.
+Now in labor disputes, which are probably the chief item in the
+charges against newspapers, the right to strike, like the right to
+vote, is simple enough. But the causes and objects of a particular
+strike are like the causes and objects of the woman's movement,
+extremely subtle.
+
+Let us suppose the conditions leading up to a strike are bad. What is
+the measure of evil? A certain conception of a proper standard of
+living, hygiene, economic security, and human dignity. The industry
+may be far below the theoretical standard of the community, and the
+workers may be too wretched to protest. Conditions may be above the
+standard, and the workers may protest violently. The standard is at
+best a vague measure. However, we shall assume that the conditions are
+below par, as par is understood by the editor. Occasionally without
+waiting for the workers to threaten, but prompted say by a social
+worker, he will send reporters to investigate, and will call attention
+to bad conditions. Necessarily he cannot do that often. For these
+investigations cost time, money, special talent, and a lot of space.
+To make plausible a report that conditions are bad, you need a good
+many columns of print. In order to tell the truth about the steel
+worker in the Pittsburgh district, there was needed a staff of
+investigators, a great deal of time, and several fat volumes of print.
+It is impossible to suppose that any daily newspaper could normally
+regard the making of Pittsburgh Surveys, or even Interchurch Steel
+Reports, as one of its tasks. News which requires so much trouble as
+that to obtain is beyond the resources of a daily press. [Footnote: Not
+long ago Babe Ruth was jailed for speeding. Released from jail just
+before the afternoon game started, he rushed into his waiting
+automobile, and made up for time lost in jail by breaking the speed
+laws on his way to the ball grounds. No policeman stopped him, but a
+reporter timed him, and published his speed the next morning. Babe
+Ruth is an exceptional man. Newspapers cannot time all motorists. They
+have to take their news about speeding from the police.]
+
+The bad conditions as such are not news, because in all but
+exceptional cases, journalism is not a first hand report of the raw
+material. It is a report of that material after it has been stylized.
+Thus bad conditions might become news if the Board of Health reported
+an unusually high death rate in an industrial area. Failing an
+intervention of this sort, the facts do not become news, until the
+workers organize and make a demand upon their employers. Even then, if
+an easy settlement is certain the news value is low, whether or not
+the conditions themselves are remedied in the settlement. But if
+industrial relations collapse into a strike or lockout the news value
+increases. If the stoppage involves a service on which the readers of
+the newspapers immediately depend, or if it involves a breach of
+order, the news value is still greater.
+
+The underlying trouble appears in the news through certain easily
+recognizable symptoms, a demand, a strike, disorder. From the point of
+view of the worker, or of the disinterested seeker of justice, the
+demand, the strike, and the disorder, are merely incidents in a
+process that for them is richly complicated. But since all the
+immediate realities lie outside the direct experience both of the
+reporter, and of the special public by which most newspapers are
+supported, they have normally to wait for a signal in the shape of an
+overt act. When that signal comes, say through a walkout of the men or
+a summons for the police, it calls into play the stereotypes people
+have about strikes and disorders. The unseen struggle has none of its
+own flavor. It is noted abstractly, and that abstraction is then
+animated by the immediate experience of the reader and reporter.
+Obviously this is a very different experience from that which the
+strikers have. They feel, let us say, the temper of the foreman, the
+nerve-racking monotony of the machine, the depressingly bad air, the
+drudgery of their wives, the stunting of their children, the dinginess
+of their tenements. The slogans of the strike are invested with these
+feelings. But the reporter and reader see at first only a strike and
+some catchwords. They invest these with their feelings. Their feelings
+may be that their jobs are insecure because the strikers are stopping
+goods they need in their work, that there will be shortage and higher
+prices, that it is all devilishly inconvenient. These, too, are
+realities. And when they give color to the abstract news that a strike
+has been called, it is in the nature of things that the workers are at
+a disadvantage. It is in the nature, that is to say, of the existing
+system of industrial relations that news arising from grievances or
+hopes by workers should almost invariably be uncovered by an overt
+attack on production.
+
+You have, therefore, the circumstances in all their sprawling
+complexity, the overt act which signalizes them, the stereotyped
+bulletin which publishes the signal, and the meaning that the reader
+himself injects, after he has derived that meaning from the experience
+which directly affects him. Now the reader's experience of a strike
+may be very important indeed, but from the point of view of the
+central trouble which caused the strike, it is eccentric. Yet this
+eccentric meaning is automatically the most interesting. [Footnote:
+_Cf_. Ch. XI, "The Enlisting of Interest."] To enter imaginatively
+into the central issues is for the reader to step out of himself, and into
+very different lives.
+
+It follows that in the reporting of strikes, the easiest way is to let
+the news be uncovered by the overt act, and to describe the event as
+the story of interference with the reader's life. That is where his
+attention is first aroused, and his interest most easily enlisted. A
+great deal, I think myself the crucial part, of what looks to the
+worker and the reformer as deliberate misrepresentation on the part of
+newspapers, is the direct outcome of a practical difficulty in
+uncovering the news, and the emotional difficulty of making distant
+facts interesting unless, as Emerson says, we can "perceive (them) to
+be only a new version of our familiar experience" and can "set about
+translating (them) at once into our parallel facts." [Footnote: From
+his essay entitled _Art and Criticism_. The quotation occurs in a
+passage cited on page 87 of Professor R. W. Brown's, _The Writer's
+Art._]
+
+If you study the way many a strike is reported in the press, you will
+find, very often, that the issues are rarely in the headlines, barely
+in the leading paragraphs, and sometimes not even mentioned anywhere.
+A labor dispute in another city has to be very important before the
+news account contains any definite information as to what is in
+dispute. The routine of the news works that way, with modifications it
+works that way in regard to political issues and international news as
+well. The news is an account of the overt phases that are interesting,
+and the pressure on the newspaper to adhere to this routine comes from
+many sides. It comes from the economy of noting only the stereotyped
+phase of a situation. It comes from the difficulty of finding
+journalists who can see what they have not learned to see. It comes
+from the almost unavoidable difficulty of finding sufficient space in
+which even the best journalist can make plausible an unconventional
+view. It comes from the economic necessity of interesting the reader
+quickly, and the economic risk involved in not interesting him at all,
+or of offending him by unexpected news insufficiently or clumsily
+described. All these difficulties combined make for uncertainty in the
+editor when there are dangerous issues at stake, and cause him
+naturally to prefer the indisputable fact and a treatment more readily
+adapted to the reader's interest. The indisputable fact and the easy
+interest, are the strike itself and the reader's inconvenience.
+
+All the subtler and deeper truths are in the present organization of
+industry very unreliable truths. They involve judgments about
+standards of living, productivity, human rights that are endlessly
+debatable in the absence of exact record and quantitative analysis.
+And as long as these do not exist in industry, the run of news about
+it will tend, as Emerson said, quoting from Isocrates, "to make of
+moles mountains, and of mountains moles." [Footnote: _Id.,
+supra_] Where there is no constitutional procedure in industry, and
+no expert sifting of evidence and the claims, the fact that is
+sensational to the reader is the fact that almost every journalist
+will seek. Given the industrial relations that so largely prevail,
+even where there is conference or arbitration, but no independent
+filtering of the facts for decision, the issue for the newspaper
+public will tend not to be the issue for the industry. And so to try
+disputes by an appeal through the newspapers puts a burden upon
+newspapers and readers which they cannot and ought not to carry. As
+long as real law and order do not exist, the bulk of the news will,
+unless consciously and courageously corrected, work against those who
+have no lawful and orderly method of asserting themselves. The
+bulletins from the scene of action will note the trouble that arose
+from the assertion, rather than the reasons which led to it. The
+reasons are intangible.
+
+4
+
+The editor deals with these bulletins. He sits in his office, reads
+them, rarely does he see any large portion of the events themselves.
+He must, as we have seen, woo at least a section of his readers every
+day, because they will leave him without mercy if a rival paper
+happens to hit their fancy. He works under enormous pressure, for the
+competition of newspapers is often a matter of minutes. Every bulletin
+requires a swift but complicated judgment. It must be understood, put
+in relation to other bulletins also understood, and played up or
+played down according to its probable interest for the public, as the
+editor conceives it. Without standardization, without stereotypes,
+without routine judgments, without a fairly ruthless disregard of
+subtlety, the editor would soon die of excitement. The final page is
+of a definite size, must be ready at a precise moment; there can be
+only a certain number of captions on the items, and in each caption
+there must be a definite number of letters. Always there is the
+precarious urgency of the buying public, the law of libel, and the
+possibility of endless trouble. The thing could not be managed at all
+without systematization, for in a standardized product there is
+economy of time and effort, as well as a partial guarantee against
+failure.
+
+It is here that newspapers influence each other most deeply. Thus when
+the war broke out, the American newspapers were confronted with a
+subject about which they had no previous experience. Certain dailies,
+rich enough to pay cable tolls, took the lead in securing news, and
+the way that news was presented became a model for the whole press.
+But where did that model come from? It came from the English press,
+not because Northcliffe owned American newspapers, but because at
+first it was easier to buy English correspondence, and because, later,
+it was easier for American journalists to read English newspapers than
+it was for them to read any others. London was the cable and news
+center, and it was there that a certain technic for reporting the war
+was evolved. Something similar occurred in the reporting of the
+Russian Revolution. In that instance, access to Russia was closed by
+military censorship, both Russian and Allied, and closed still more
+effectively by the difficulties of the Russian language. But above all
+it was closed to effective news reporting by the fact that the hardest
+thing to report is chaos, even though it is an evolving chaos. This
+put the formulating of Russian news at its source in Helsingfors,
+Stockholm, Geneva, Paris and London, into the hands of censors and
+propagandists. They were for a long time subject to no check of any
+kind. Until they had made themselves ridiculous they created, let us
+admit, out of some genuine aspects of the huge Russian maelstrom, a
+set of stereotypes so evocative of hate and fear, that the very best
+instinct of journalism, its desire to go and see and tell, was for a
+long time crushed. [Footnote: _Cf. A Test of the News,_ by Walter
+Lippmann and Charles Merz, assisted by Faye Lippmann, _New
+Republic,_ August 4, 1920.]
+
+5
+
+Every newspaper when it reaches the reader is the result of a whole
+series of selections as to what items shall be printed, in what
+position they shall be printed, how much space each shall occupy, what
+emphasis each shall have. There are no objective standards here. There
+are conventions. Take two newspapers published in the same city on the
+same morning. The headline of one reads: "Britain pledges aid to
+Berlin against French aggression; France openly backs Poles." The
+headline of the second is "Mrs. Stillman's Other Love." Which you
+prefer is a matter of taste, but not entirely a matter of the editor's
+taste. It is a matter of his judgment as to what will absorb the half
+hour's attention a certain set of readers will give to his newspaper.
+Now the problem of securing attention is by no means equivalent to
+displaying the news in the perspective laid down by religious teaching
+or by some form of ethical culture. It is a problem of provoking
+feeling in the reader, of inducing him to feel a sense of personal
+identification with the stories he is reading. News which does not
+offer this opportunity to introduce oneself into the struggle which it
+depicts cannot appeal to a wide audience. The audience must
+participate in the news, much as it participates in the drama, by
+personal identification. Just as everyone holds his breath when the
+heroine is in danger, as he helps Babe Ruth swing his bat, so in
+subtler form the reader enters into the news. In order that he shall
+enter he must find a familiar foothold in the story, and this is
+supplied to him by the use of stereotypes. They tell him that if an
+association of plumbers is called a "combine" it is appropriate to
+develop his hostility; if it is called a "group of leading business
+men" the cue is for a favorable reaction.
+
+It is in a combination of these elements that the power to create
+opinion resides. Editorials reinforce. Sometimes in a situation that
+on the news pages is too confusing to permit of identification, they
+give the reader a clue by means of which he engages himself. A clue he
+must have if, as most of us must, he is to seize the news in a hurry.
+A suggestion of some sort he demands, which tells him, so to speak,
+where he, a man conceiving himself to be such and such a person, shall
+integrate his feelings with the news he reads.
+
+"It has been said" writes Walter Bagehot, [Footnote: On the Emotion of
+Conviction, _Literary Studies_, Vol. Ill, p. 172.] "that if you
+can only get a middleclass Englishman to think whether there are
+'snails in Sirius,' he will soon have an opinion on it. It will be
+difficult to make him think, but if he does think, he cannot rest in a
+negative, he will come to some decision. And on any ordinary topic, of
+course, it is so. A grocer has a full creed as to foreign policy, a
+young lady a complete theory of the sacraments, as to which neither
+has any doubt whatever."
+
+Yet that same grocer will have many doubts about his groceries, and
+that young lady, marvelously certain about the sacraments, may have
+all kinds of doubts as to whether to marry the grocer, and if not
+whether it is proper to accept his attentions. The ability to rest in
+the negative implies either a lack of interest in the result, or a
+vivid sense of competing alternatives. In the case of foreign policy
+or the sacraments, the interest in the results is intense, while means
+for checking the opinion are poor. This is the plight of the reader of
+the general news. If he is to read it at all he must be interested,
+that is to say, he must enter into the situation and care about the
+outcome. But if he does that he cannot rest in a negative, and unless
+independent means of checking the lead given him by his newspaper
+exists, the very fact that he is interested may make it difficult to
+arrive at that balance of opinions which may most nearly approximate
+the truth. The more passionately involved he becomes, the more he will
+tend to resent not only a different view, but a disturbing bit of
+news. That is why many a newspaper finds that, having honestly evoked
+the partisanship of its readers, it can not easily, supposing the
+editor believes the facts warrant it, change position. If a change is
+necessary, the transition has to be managed with the utmost skill and
+delicacy. Usually a newspaper will not attempt so hazardous a
+performance. It is easier and safer to have the news of that subject
+taper off and disappear, thus putting out the fire by starving it.
+
+
+
+
+CHAPTER XXIV
+
+NEWS, TRUTH, AND A CONCLUSION
+
+As we begin to make more and more exact studies of the press, much
+will depend upon the hypothesis we hold. If we assume with Mr.
+Sinclair, and most of his opponents, that news and truth are two words
+for the same thing, we shall, I believe, arrive nowhere. We shall
+prove that on this point the newspaper lied. We shall prove that on
+that point Mr. Sinclair's account lied. We shall demonstrate that Mr.
+Sinclair lied when he said that somebody lied, and that somebody lied
+when he said Mr. Sinclair lied. We shall vent our feelings, but we
+shall vent them into air.
+
+The hypothesis, which seems to me the most fertile, is that news and
+truth are not the same thing, and must be clearly distinguished.
+[Footnote: When I wrote _Liberty and the News,_ I did not
+understand this distinction clearly enough to state it, but _cf._
+p. 89 ff.] The function of news is to signalize an event, the function
+of truth is to bring to light the hidden facts, to set them into
+relation with each other, and make a picture of reality on which men
+can act. Only at those points, where social conditions take
+recognizable and measurable shape, do the body of truth and the body
+of news coincide. That is a comparatively small part of the whole
+field of human interest. In this sector, and only in this sector, the
+tests of the news are sufficiently exact to make the charges of
+perversion or suppression more than a partisan judgment. There is no
+defense, no extenuation, no excuse whatever, for stating six times
+that Lenin is dead, when the only information the paper possesses is a
+report that he is dead from a source repeatedly shown to be
+unreliable. The news, in that instance, is not "Lenin Dead" but
+"Helsingfors Says Lenin is Dead." And a newspaper can be asked to take
+the responsibility of not making Lenin more dead than the source of
+the news is reliable; if there is one subject on which editors are
+most responsible it is in their judgment of the reliability of the
+source. But when it comes to dealing, for example, with stories of
+what the Russian people want, no such test exists.
+
+The absence of these exact tests accounts, I think, for the character
+of the profession, as no other explanation does. There is a very small
+body of exact knowledge, which it requires no outstanding ability or
+training to deal with. The rest is in the journalist's own discretion.
+Once he departs from the region where it is definitely recorded at the
+County Clerk's office that John Smith has gone into bankruptcy, all
+fixed standards disappear. The story of why John Smith failed, his
+human frailties, the analysis of the economic conditions on which he
+was shipwrecked, all of this can be told in a hundred different ways.
+There is no discipline in applied psychology, as there is a discipline
+in medicine, engineering, or even law, which has authority to direct
+the journalist's mind when he passes from the news to the vague realm
+of truth. There are no canons to direct his own mind, and no canons
+that coerce the reader's judgment or the publisher's. His version of
+the truth is only his version. How can he demonstrate the truth as he
+sees it? He cannot demonstrate it, any more than Mr. Sinclair Lewis
+can demonstrate that he has told the whole truth about Main Street.
+And the more he understands his own weaknesses, the more ready he is
+to admit that where there is no objective test, his own opinion is in
+some vital measure constructed out of his own stereotypes, according
+to his own code, and by the urgency of his own interest. He knows that
+he is seeing the world through subjective lenses. He cannot deny that
+he too is, as Shelley remarked, a dome of many-colored glass which
+stains the white radiance of eternity.
+
+And by this knowledge his assurance is tempered. He may have all kinds
+of moral courage, and sometimes has, but he lacks that sustaining
+conviction of a certain technic which finally freed the physical
+sciences from theological control. It was the gradual development of
+an irrefragable method that gave the physicist his intellectual
+freedom as against all the powers of the world. His proofs were so
+clear, his evidence so sharply superior to tradition, that he broke
+away finally from all control. But the journalist has no such support
+in his own conscience or in fact. The control exercised over him by
+the opinions of his employers and his readers, is not the control of
+truth by prejudice, but of one opinion by another opinion that it is
+not demonstrably less true. Between Judge Gary's assertion that the
+unions will destroy American institutions, and Mr. Gomper's assertion
+that they are agencies of the rights of man, the choice has, in large
+measure, to be governed by the will to believe.
+
+The task of deflating these controversies, and reducing them to a
+point where they can be reported as news, is not a task which the
+reporter can perform. It is possible and necessary for journalists to
+bring home to people the uncertain character of the truth on which
+their opinions are founded, and by criticism and agitation to prod
+social science into making more usable formulations of social facts,
+and to prod statesmen into establishing more visible institutions. The
+press, in other words, can fight for the extension of reportable
+truth. But as social truth is organized to-day, the press is not
+constituted to furnish from one edition to the next the amount of
+knowledge which the democratic theory of public opinion demands. This
+is not due to the Brass Check, as the quality of news in radical
+papers shows, but to the fact that the press deals with a society in
+which the governing forces are so imperfectly recorded. The theory
+that the press can itself record those forces is false. It can
+normally record only what has been recorded for it by the working of
+institutions. Everything else is argument and opinion, and fluctuates
+with the vicissitudes, the self-consciousness, and the courage of the
+human mind.
+
+If the press is not so universally wicked, nor so deeply conspiring,
+as Mr. Sinclair would have us believe, it is very much more frail than
+the democratic theory has as yet admitted. It is too frail to carry
+the whole burden of popular sovereignty, to supply spontaneously the
+truth which democrats hoped was inborn. And when we expect it to
+supply such a body of truth we employ a misleading standard of
+judgment. We misunderstand the limited nature of news, the illimitable
+complexity of society; we overestimate our own endurance, public
+spirit, and all-round competence. We suppose an appetite for
+uninteresting truths which is not discovered by any honest analysis of
+our own tastes.
+
+If the newspapers, then, are to be charged with the duty of
+translating the whole public life of mankind, so that every adult can
+arrive at an opinion on every moot topic, they fail, they are bound to
+fail, in any future one can conceive they will continue to fail. It is
+not possible to assume that a world, carried on by division of labor
+and distribution of authority, can be governed by universal opinions
+in the whole population. Unconsciously the theory sets up the single
+reader as theoretically omnicompetent, and puts upon the press the
+burden of accomplishing whatever representative government, industrial
+organization, and diplomacy have failed to accomplish. Acting upon
+everybody for thirty minutes in twenty-four hours, the press is asked
+to create a mystical force called Public Opinion that will take up the
+slack in public institutions. The press has often mistakenly pretended
+that it could do just that. It has at great moral cost to itself,
+encouraged a democracy, still bound to its original premises, to
+expect newspapers to supply spontaneously for every organ of
+government, for every social problem, the machinery of information
+which these do not normally supply themselves. Institutions, having
+failed to furnish themselves with instruments of knowledge, have
+become a bundle of "problems," which the population as a whole,
+reading the press as a whole, is supposed to solve.
+
+The press, in other words, has come to be regarded as an organ of
+direct democracy, charged on a much wider scale, and from day to day,
+with the function often attributed to the initiative, referendum, and
+recall. The Court of Public Opinion, open day and night, is to lay
+down the law for everything all the time. It is not workable. And when
+you consider the nature of news, it is not even thinkable. For the
+news, as we have seen, is precise in proportion to the precision with
+which the event is recorded. Unless the event is capable of being
+named, measured, given shape, made specific, it either fails to take
+on the character of news, or it is subject to the accidents and
+prejudices of observation.
+
+Therefore, on the whole, the quality of the news about modern society
+is an index of its social organization. The better the institutions,
+the more all interests concerned are formally represented, the more
+issues are disentangled, the more objective criteria are introduced,
+the more perfectly an affair can be presented as news. At its best the
+press is a servant and guardian of institutions; at its worst it is a
+means by which a few exploit social disorganization to their own ends.
+In the degree to which institutions fail to function, the unscrupulous
+journalist can fish in troubled waters, and the conscientious one must
+gamble with uncertainties.
+
+The press is no substitute for institutions. It is like the beam of a
+searchlight that moves restlessly about, bringing one episode and then
+another out of darkness into vision. Men cannot do the work of the
+world by this light alone. They cannot govern society by episodes,
+incidents, and eruptions. It is only when they work by a steady light
+of their own, that the press, when it is turned upon them, reveals a
+situation intelligible enough for a popular decision. The trouble lies
+deeper than the press, and so does the remedy. It lies in social
+organization based on a system of analysis and record, and in all the
+corollaries of that principle; in the abandonment of the theory of the
+omnicompetent citizen, in the decentralization of decision, in the
+coordination of decision by comparable record and analysis. If at the
+centers of management there is a running audit, which makes work
+intelligible to those who do it, and those who superintend it, issues
+when they arise are not the mere collisions of the blind. Then, too,
+the news is uncovered for the press by a system of intelligence that
+is also a check upon the press.
+
+That is the radical way. For the troubles of the press, like the
+troubles of representative government, be it territorial or
+functional, like the troubles of industry, be it capitalist,
+cooperative, or communist, go back to a common source: to the failure
+of self-governing people to transcend their casual experience and
+their prejudice, by inventing, creating, and organizing a machinery of
+knowledge. It is because they are compelled to act without a reliable
+picture of the world, that governments, schools, newspapers and
+churches make such small headway against the more obvious failings of
+democracy, against violent prejudice, apathy, preference for the
+curious trivial as against the dull important, and the hunger for
+sideshows and three legged calves. This is the primary defect of
+popular government, a defect inherent in its traditions, and all its
+other defects can, I believe, be traced to this one.
+
+
+
+
+PART VIII
+
+ORGANIZED INTELLIGENCE
+
+CHAPTER XXV. THE ENTERING WEDGE
+ " XXVI. INTELLIGENCE WORK
+ " XXVII. THE APPEAL TO THE PUBLIC
+ " XXVIII. THE APPEAL TO REASON
+
+
+
+
+CHAPTER XXV
+
+THE ENTERING WEDGE
+
+1
+
+If the remedy were interesting, American pioneers like Charles
+McCarthy, Robert Valentine, and Frederick W. Taylor would not have had
+to fight so hard for a hearing. But it is clear why they had to fight,
+and why bureaus of governmental research, industrial audits, budgeting
+and the like are the ugly ducklings of reform. They reverse the
+process by which interesting public opinions are built up. Instead of
+presenting a casual fact, a large screen of stereotypes, and a
+dramatic identification, they break down the drama, break through the
+stereotypes, and offer men a picture of facts, which is unfamiliar and
+to them impersonal. When this is not painful, it is dull, and those to
+whom it is painful, the trading politician and the partisan who has
+much to conceal, often exploit the dullness that the public feels, in
+order to remove the pain that they feel.
+
+2
+
+Yet every complicated community has sought the assistance of special
+men, of augurs, priests, elders. Our own democracy, based though it
+was on a theory of universal competence, sought lawyers to manage its
+government, and to help manage its industry. It was recognized that
+the specially trained man was in some dim way oriented to a wider
+system of truth than that which arises spontaneously in the amateur's
+mind. But experience has shown that the traditional lawyer's equipment
+was not enough assistance. The Great Society had grown furiously and
+to colossal dimensions by the application of technical knowledge. It
+was made by engineers who had learned to use exact measurements and
+quantitative analysis. It could not be governed, men began to
+discover, by men who thought deductively about rights and wrongs. It
+could be brought under human control only by the technic which had
+created it. Gradually, then, the more enlightened directing minds have
+called in experts who were trained, or had trained themselves, to make
+parts of this Great Society intelligible to those who manage it. These
+men are known by all kinds of names, as statisticians, accountants,
+auditors, industrial counsellors, engineers of many species,
+scientific managers, personnel administrators, research men,
+"scientists," and sometimes just as plain private secretaries. They
+have brought with them each a jargon of his own, as well as filing
+cabinets, card catalogues, graphs, loose-leaf contraptions, and above
+all the perfectly sound ideal of an executive who sits before a
+flat-top desk, one sheet of typewritten paper before him, and decides
+on matters of policy presented in a form ready for his rejection or
+approval.
+
+This whole development has been the work, not so much of a spontaneous
+creative evolution, as of blind natural selection. The statesman, the
+executive, the party leader, the head of a voluntary association,
+found that if he had to discuss two dozen different subjects in the
+course of the day, somebody would have to coach him. He began to
+clamor for memoranda. He found he could not read his mail. He demanded
+somebody who would blue-pencil the interesting sentences in the
+important letters. He found he could not digest the great stacks of
+type-written reports that grew mellow on his desk. He demanded
+summaries. He found he could not read an unending series of figures.
+He embraced the man who made colored pictures of them. He found that
+he really did not know one machine from another. He hired engineers to
+pick them, and tell him how much they cost and what they could do. He
+peeled off one burden after another, as a man will take off first his
+hat, then his coat, then his collar, when he is struggling to move an
+unwieldy load.
+
+3
+
+Yet curiously enough, though he knew that he needed help, he was slow
+to call in the social scientist. The chemist, the physicist, the
+geologist, had a much earlier and more friendly reception.
+Laboratories were set up for them, inducements offered, for there was
+quick appreciation of the victories over nature. But the scientist who
+has human nature as his problem is in a different case. There are many
+reasons for this: the chief one, that he has so few victories to
+exhibit. He has so few, because unless he deals with the historic
+past, he cannot prove his theories before offering them to the public.
+The physical scientist can make an hypothesis, test it, revise the
+hypothesis hundreds of times, and, if after all that, he is wrong, no
+one else has to pay the price. But the social scientist cannot begin
+to offer the assurance of a laboratory test, and if his advice is
+followed, and he is wrong, the consequences may be incalculable. He is
+in the nature of things far more responsible, and far less certain.
+
+But more than that. In the laboratory sciences the student has
+conquered the dilemma of thought and action. He brings a sample of the
+action to a quiet place, where it can be repeated at will, and
+examined at leisure. But the social scientist is constantly being
+impaled on a dilemma. If he stays in his library, where he has the
+leisure to think, he has to rely upon the exceedingly casual and
+meager printed record that comes to him through official reports,
+newspapers, and interviews. If he goes out into "the world" where
+things are happening, he has to serve a long, often wasteful,
+apprenticeship, before he is admitted to the sanctum where they are
+being decided. What he cannot do is to dip into action and out again
+whenever it suits him. There are no privileged listeners. The man of
+affairs, observing that the social scientist knows only from the
+outside what he knows, in part at least, from the inside, recognizing
+that the social scientist's hypothesis is not in the nature of things
+susceptible of laboratory proof, and that verification is possible
+only in the "real" world, has developed a rather low opinion of social
+scientists who do not share his views of public policy.
+
+In his heart of hearts the social scientist shares this estimate of
+himself. He has little inner certainty about his own work. He only
+half believes in it, and being sure of nothing, he can find no
+compelling reason for insisting on his own freedom of thought. What
+can he actually claim for it, in the light of his own conscience?
+[Footnote: Cf. Charles E. Merriam, _The Present State of the Study
+of Politics_, _American Political Science Review_, Vol. XV.
+No. 2, May, 1921.] His data are uncertain, his means of verification
+lacking. The very best qualities in him are a source of frustration.
+For if he is really critical and saturated in the scientific spirit,
+he cannot be doctrinaire, and go to Armageddon against the trustees
+and the students and the Civic Federation and the conservative press
+for a theory of which he is not sure. If you are going to Armageddon,
+you have to battle for the Lord, but the political scientist is always
+a little doubtful whether the Lord called him.
+
+Consequently if so much of social science is apologetic rather than
+constructive, the explanation lies in the opportunities of social
+science, not in "capitalism." The physical scientists achieved their
+freedom from clericalism by working out a method that produced
+conclusions of a sort that could not be suppressed or ignored. They
+convinced themselves and acquired dignity, and knew what they were
+fighting for. The social scientist will acquire his dignity and his
+strength when he has worked out his method. He will do that by turning
+into opportunity the need among directing men of the Great Society for
+instruments of analysis by which an invisible and made intelligible.
+
+But as things go now, the social scientist assembles his data out of a
+mass of unrelated material. Social processes are recorded
+spasmodically, quite often as accidents of administration. A report to
+Congress, a debate, an investigation, legal briefs, a census, a
+tariff, a tax schedule; the material, like the skull of the Piltdown
+man, has to be put together by ingenious inference before the student
+obtains any sort of picture of the event he is studying. Though it
+deals with the conscious life of his fellow citizens, it is all too
+often distressingly opaque, because the man who is trying to
+generalize has practically no supervision of the way his data are
+collected. Imagine medical research conducted by students who could
+rarely go into a hospital, were deprived of animal experiment, and
+compelled to draw conclusions from the stories of people who had been
+ill, the reports of nurses, each of whom had her own system of
+diagnosis, and the statistics compiled by the Bureau of Internal
+Revenue on the excess profits of druggists. The social scientist has
+usually to make what he can out of categories that were uncritically
+in the mind of an official who administered some part of a law, or who
+was out to justify, to persuade, to claim, or to prove. The student
+knows this, and, as a protection against it, has developed that branch
+of scholarship which is an elaborated suspicion about where to
+discount his information.
+
+That is a virtue, but it becomes a very thin virtue when it is merely
+a corrective for the unwholesome position of social science. For the
+scholar is condemned to guess as shrewdly as he can why in a situation
+not clearly understood something or other may have happened. But the
+expert who is employed as the mediator among representatives, and as
+the mirror and measure of administration, has a very different control
+of the facts. Instead of being the man who generalizes from the facts
+dropped to him by the men of action, he becomes the man who prepares
+the facts for the men of action. This is a profound change in his
+strategic position. He no longer stands outside, chewing the cud
+provided by busy men of affairs, but he takes his place in front of
+decision instead of behind it. To-day the sequence is that the man of
+affairs finds his facts, and decides on the basis of them; then, some
+time later, the social scientist deduces excellent reasons why he did
+or did not decide wisely. This ex post facto relationship is academic
+in the bad sense of that fine word. The real sequence should be one
+where the disinterested expert first finds and formulates the facts
+for the man of action, and later makes what wisdom he can out of
+comparison between the decision, which he understands, and the facts,
+which he organized.
+
+4
+
+For the physical sciences this change in strategic position began
+slowly, and then accelerated rapidly. There was a time when the
+inventor and the engineer were romantic half-starved outsiders,
+treated as cranks. The business man and the artisan knew all the
+mysteries of their craft. Then the mysteries grew more mysterious, and
+at last industry began to depend upon physical laws and chemical
+combinations that no eye could see, and only a trained mind could
+conceive. The scientist moved from his noble garret in the Latin
+Quarter into office buildings and laboratories. For he alone could
+construct a working image of the reality on which industry rested.
+From the new relationship he took as much as he gave, perhaps more:
+pure science developed faster than applied, though it drew its
+economic support, a great deal of its inspiration, and even more of
+its relevancy, from constant contact with practical decision. But
+physical science still labored under the enormous limitation that the
+men who made decisions had only their commonsense to guide them. They
+administered without scientific aid a world complicated by scientists.
+Again they had to deal with facts they could not apprehend, and as
+once they had to call in engineers, they now have to call in
+statisticians, accountants, experts of all sorts.
+
+These practical students are the true pioneers of a new social
+science. They are "in mesh with the driving wheels" [Footnote: Cf. The
+Address of the President of the American Philosophical Association,
+Mr. Ralph Barton Perry, Dec. 28, 1920. Published in the Proceedings of
+the Twentieth Annual Meeting.] and from this practical engagement of
+science and action, both will benefit radically: action by the
+clarification of its beliefs; beliefs by a continuing test in action.
+We are in the earliest beginnings. But if it is conceded that all
+large forms of human association must, because of sheer practical
+difficulty, contain men who will come to see the need for an expert
+reporting of their particular environment, then the imagination has a
+premise on which to work. In the exchange of technic and result among
+expert staffs, one can see, I think, the beginning of experimental
+method in social science. When each school district and budget, and
+health department, and factory, and tariff schedule, is the material
+of knowledge for every other, the number of comparable experiences
+begins to approach the dimensions of genuine experiment. In
+forty-eight states, and 2400 cities, and 277,000 school houses,
+270,000 manufacturing establishments, 27,000 mines and quarries, there
+is a wealth of experience, if only it were recorded and available. And
+there is, too, opportunity for trial and error at such slight risk
+that any reasonable hypothesis might be given a fair test without
+shaking the foundations of society.
+
+The wedge has been driven, not only by some directors of industry and
+some statesmen who had to have help, but by the bureaus of municipal
+research, [Footnote: The number of these organizations in the United
+States is very great. Some are alive, some half dead. They are in
+rapid flux. Lists of them supplied to me by Dr. L. D. Upson of the
+Detroit Bureau of Governmental Research, Miss Rebecca B. Rankin of the
+Municipal Reference Library of New York City, Mr. Edward A.
+Fitzpatrick, Secretary of the State Board of Education (Wisconsin),
+Mr. Savel Zimand of the Bureau of Industrial Research (New York City),
+run into the hundreds.] the legislative reference libraries, the
+specialized lobbies of corporations and trade unions and public
+causes, and by voluntary organizations like the League of Women
+Voters, the Consumers' League, the Manufacturers' Associations: by
+hundreds of trade associations, and citizens' unions; by publications
+like the _Searchlight on Congress_ and the _Survey_; and by
+foundations like the General Education Board. Not all by any means are
+disinterested. That is not the point. All of them do begin to
+demonstrate the need for interposing some form of expertness between
+the private citizen and the vast environment in which he is entangled.
+
+
+
+
+CHAPTER XXVI
+
+INTELLIGENCE WORK
+
+1
+
+THE practice of democracy has been ahead of its theory. For the theory
+holds that the adult electors taken together make decisions out of a
+will that is in them. But just as there grew up governing hierarchies
+which were invisible in theory, so there has been a large amount of
+constructive adaptation, also unaccounted for in the image of
+democracy. Ways have been found to represent many interests and
+functions that are normally out of sight.
+
+We are most conscious of this in our theory of the courts, when we
+explain their legislative powers and their vetoes on the theory that
+there are interests to be guarded which might be forgotten by the
+elected officials. But the Census Bureau, when it counts, classifies,
+and correlates people, things, and changes, is also speaking for
+unseen factors in the environment. The Geological Survey makes mineral
+resources evident, the Department of Agriculture represents in the
+councils of the nation factors of which each farmer sees only an
+infinitesimal part. School authorities, the Tariff Commission, the
+consular service, the Bureau of Internal Revenue give representation
+to persons, ideas, and objects which would never automatically find
+themselves represented in this perspective by an election. The
+Children's Bureau is the spokesman of a whole complex of interests and
+functions not ordinarily visible to the voter, and, therefore,
+incapable of becoming spontaneously a part of his public opinions.
+Thus the printing of comparative statistics of infant mortality is
+often followed by a reduction of the death rate of babies. Municipal
+officials and voters did not have, before publication, a place in
+their picture of the environment for those babies. The statistics made
+them visible, as visible as if the babies had elected an alderman to
+air their grievances.
+
+In the State Department the government maintains a Division of Far
+Eastern Affairs. What is it for? The Japanese and the Chinese
+Governments both maintain ambassadors in Washington. Are they not
+qualified to speak for the Far East? They are its representatives. Yet
+nobody would argue that the American Government could learn all that
+it needed to know about the Far East by consulting these ambassadors.
+Supposing them to be as candid as they know how to be, they are still
+limited channels of information. Therefore, to supplement them we
+maintain embassies in Tokio and Peking, and consular agents at many
+points. Also, I assume, some secret agents. These people are supposed
+to send reports which pass through the Division of Far Eastern Affairs
+to the Secretary of State. Now what does the Secretary expect of the
+Division? I know one who expected it to spend its appropriation. But
+there are Secretaries to whom special revelation is denied, and they
+turn to their divisions for help. The last thing they expect to find
+is a neat argument justifying the American position.
+
+What they demand is that the experts shall bring the Far East to the
+Secretary's desk, with all the elements in such relation that it is as
+if he were in contact with the Far East itself. The expert must
+translate, simplify, generalize, but the inference from the result
+must apply in the East, not merely on the premises of the report. If
+the Secretary is worth his salt, the very last thing he will tolerate
+in his experts is the suspicion that they have a "policy." He does not
+want to know from them whether they like Japanese policy in China. He
+wants to know what different classes of Chinese and Japanese, English,
+Frenchmen, Germans, and Russians, think about it, and what they are
+likely to do because of what they think. He wants all that represented
+to him as the basis of his decision. The more faithfully the Division
+represents what is not otherwise represented, either by the Japanese
+or American ambassadors, or the Senators and Congressmen from the
+Pacific coast, the better Secretary of State he will be. He may decide
+to take his policy from the Pacific Coast, but he will take his view
+of Japan from Japan.
+
+2
+
+It is no accident that the best diplomatic service in the world is the
+one in which the divorce between the assembling of knowledge and the
+control of policy is most perfect. During the war in many British
+Embassies and in the British Foreign Office there were nearly always
+men, permanent officials or else special appointees, who quite
+successfully discounted the prevailing war mind. They discarded the
+rigmarole of being pro and con, of having favorite nationalities, and
+pet aversions, and undelivered perorations in their bosoms. They left
+that to the political chiefs. But in an American Embassy I once heard
+an ambassador say that he never reported anything to Washington which
+would not cheer up the folks at home. He charmed all those who met
+him, helped many a stranded war worker, and was superb when he
+unveiled a monument.
+
+He did not understand that the power of the expert depends upon
+separating himself from those who make the decisions, upon not caring,
+in his expert self, what decision is made. The man who, like the
+ambassador, takes a line, and meddles with the decision, is soon
+discounted. There he is, just one more on that side of the question.
+For when he begins to care too much, he begins to see what he wishes
+to see, and by that fact ceases to see what he is there to see. He is
+there to represent the unseen. He represents people who are not
+voters, functions of voters that are not evident, events that are out
+of sight, mute people, unborn people, relations between things and
+people. He has a constituency of intangibles. And intangibles cannot
+be used to form a political majority, because voting is in the last
+analysis a test of strength, a sublimated battle, and the expert
+represents no strength available in the immediate. But he can exercise
+force by disturbing the line up of the forces. By making the invisible
+visible, he confronts the people who exercise material force with a
+new environment, sets ideas and feelings at work in them, throws them
+out of position, and so, in the profoundest way, affects the decision.
+
+Men cannot long act in a way that they know is a contradiction of the
+environment as they conceive it. If they are bent on acting in a
+certain way they have to reconceive the environment, they have to
+censor out, to rationalize. But if in their presence, there is an
+insistent fact which is so obtrusive that they cannot explain it away,
+one of three courses is open. They can perversely ignore it, though
+they will cripple themselves in the process, will overact their part
+and come to grief. They can take it into account but refuse to act.
+They pay in internal discomfort and frustration. Or, and I believe
+this to be the most frequent case, they adjust their whole behavior to
+the enlarged environment.
+
+The idea that the expert is an ineffectual person because he lets
+others make the decisions is quite contrary to experience. The more
+subtle the elements that enter into the decision, the more
+irresponsible power the expert wields. He is certain, moreover, to
+exercise more power in the future than ever he did before, because
+increasingly the relevant facts will elude the voter and the
+administrator. All governing agencies will tend to organize bodies of
+research and information, which will throw out tentacles and expand,
+as have the intelligence departments of all the armies in the world.
+But the experts will remain human beings. They will enjoy power, and
+their temptation will be to appoint themselves censors, and so absorb
+the real function of decision. Unless their function is correctly
+defined they will tend to pass on the facts they think appropriate,
+and to pass down the decisions they approve. They will tend, in short,
+to become a bureaucracy.
+
+The only institutional safeguard is to separate as absolutely as it is
+possible to do so the staff which executes from the staff which
+investigates. The two should be parallel but quite distinct bodies of
+men, recruited differently, paid if possible from separate funds,
+responsible to different heads, intrinsically uninterested in each
+other's personal success. In industry, the auditors, accountants, and
+inspectors should be independent of the manager, the superintendents,
+foremen, and in time, I believe, we shall come to see that in order to
+bring industry under social control the machinery of record will have
+to be independent of the boards of directors and the shareholders.
+
+3
+
+But in building the intelligence sections of industry and politics, we
+do not start on cleared ground. And, apart from insisting on this
+basic separation of function, it would be cumbersome to insist too
+precisely on the form which in any particular instance the principle
+shall take. There are men who believe in intelligence work, and will
+adopt it; there are men who do not understand it, but cannot do their
+work without it; there are men who will resist. But provided the
+principle has a foothold somewhere in every social agency it will make
+progress, and the way to begin is to begin. In the federal government,
+for example, it is not necessary to straighten out the administrative
+tangle and the illogical duplications of a century's growth in order
+to find a neat place for the intelligence bureaus which Washington so
+badly needs. Before election you can promise to rush bravely into the
+breach. But when you arrive there all out of breath, you find that
+each absurdity is invested with habits, strong interests, and chummy
+Congressmen. Attack all along the line and you engage every force of
+reaction. You go forth to battle, as the poet said, and you always
+fall. You can lop off an antiquated bureau here, a covey of clerks
+there, you can combine two bureaus. And by that time you are busy with
+the tariff and the railroads, and the era of reform is over. Besides,
+in order to effect a truly logical reorganization of the government,
+such as all candidates always promise, you would have to disturb more
+passions than you have time to quell. And any new scheme, supposing
+you had one ready, would require officials to man it. Say what one
+will about officeholders, even Soviet Russia was glad to get many of
+the old ones back; and these old officials, if they are too ruthlessly
+treated, will sabotage Utopia itself.
+
+No administrative scheme is workable without good will, and good will
+about strange practices is impossible without education. The better
+way is to introduce into the existing machinery, wherever you can find
+an opening, agencies that will hold up a mirror week by week, month by
+month. You can hope, then, to make the machine visible to those who
+work it, as well as to the chiefs who are responsible, and to the
+public outside. When the office-holders begin to see themselves,--or
+rather when the outsiders, the chiefs, and the subordinates all begin
+to see the same facts, the same damning facts if you like, the
+obstruction will diminish. The reformer's opinion that a certain
+bureau is inefficient is just his opinion, not so good an opinion in
+the eyes of the bureau, as its own. But let the work of that bureau be
+analysed and recorded, and then compared with other bureaus and with
+private corporations, and the argument moves to another plane.
+
+There are ten departments at Washington represented in the Cabinet.
+Suppose, then, there was a permanent intelligence section for each.
+What would be some of the conditions of effectiveness? Beyond all
+others that the intelligence officials should be independent both of
+the Congressional Committees dealing with that department, and of the
+Secretary at the head of it; that they should not be entangled either
+in decision or in action. Independence, then, would turn mainly on
+three points on funds, tenure, and access to the facts. For clearly if
+a particular Congress or departmental official can deprive them of
+money, dismiss them, or close the files, the staff becomes its
+creature.
+
+4
+
+The question of funds is both important and difficult. No agency of
+research can be really free if it depends upon annual doles from what
+may be a jealous or a parsimonious congress. Yet the ultimate control
+of funds cannot be removed from the legislature. The financial
+arrangement should insure the staff against left-handed, joker and
+rider attack, against sly destruction, and should at the same time
+provide for growth. The staff should be so well entrenched that an
+attack on its existence would have to be made in the open. It might,
+perhaps, work behind a federal charter creating a trust fund, and a
+sliding scale over a period of years based on the appropriation for
+the department to which the intelligence bureau belonged. No great
+sums of money are involved anyway. The trust fund might cover the
+overhead and capital charges for a certain minimum staff, the sliding
+scale might cover the enlargements. At any rate the appropriation
+should be put beyond accident, like the payment of any long term
+obligation. This is a much less serious way of "tying the hands of
+Congress" than is the passage of a Constitutional amendment or the
+issuance of government bonds. Congress could repeal the charter. But
+it would have to repeal it, not throw monkey wrenches into it.
+
+Tenure should be for life, with provision for retirement on a liberal
+pension, with sabbatical years set aside for advanced study and
+training, and with dismissal only after a trial by professional
+colleagues. The conditions which apply to any non-profit-making
+intellectual career should apply here. If the work is to be salient,
+the men who do it must have dignity, security, and, in the upper ranks
+at least, that freedom of mind which you find only where men are not
+too immediately concerned in practical decision.
+
+Access to the materials should be established in the organic act. The
+bureau should have the right to examine all papers, and to question
+any official or any outsider. Continuous investigation of this sort
+would not at all resemble the sensational legislative inquiry and the
+spasmodic fishing expedition which are now a common feature of our
+government. The bureau should have the right to propose accounting
+methods to the department, and if the proposal is rejected, or
+violated after it has been accepted, to appeal under its charter to
+Congress.
+
+In the first instance each intelligence bureau would be the connecting
+link between Congress and the Department, a better link, in my
+judgment, than the appearance of cabinet officers on the floor of both
+House and Senate, though the one proposal in no way excludes the
+other. The bureau would be the Congressional eye on the execution of
+its policy. It would be the departmental answer to Congressional
+criticism. And then, since operation of the Department would be
+permanently visible, perhaps Congress would cease to feel the need of
+that minute legislation born of distrust and a false doctrine of the
+separation of powers, which does so much to make efficient
+administration difficult.
+
+5
+
+But, of course, each of the ten bureaus could not work in a watertight
+compartment. In their relation one to another lies the best chance for
+that "coordination" of which so much is heard and so little seen.
+Clearly the various staffs would need to adopt, wherever possible,
+standards of measurement that were comparable. They would exchange
+their records. Then if the War Department and the Post Office both buy
+lumber, hire carpenters, or construct brick walls they need not
+necessarily do them through the same agency, for that might mean
+cumbersome over-centralization; but they would be able to use the same
+measure for the same things, be conscious of the comparisons, and be
+treated as competitors. And the more competition of this sort the
+better.
+
+For the value of competition is determined by the value of the
+standards used to measure it. Instead, then, of asking ourselves
+whether we believe in competition, we should ask ourselves whether we
+believe in that for which the competitors compete. No one in his
+senses expects to "abolish competition," for when the last vestige of
+emulation had disappeared, social effort would consist in mechanical
+obedience to a routine, tempered in a minority by native inspiration.
+Yet no one expects to work out competition to its logical conclusion
+in a murderous struggle of each against all. The problem is to select
+the goals of competition and the rules of the game. Almost always the
+most visible and obvious standard of measurement will determine the
+rules of the game: such as money, power, popularity, applause, or Mr.
+Veblen's "conspicuous waste." What other standards of measurement does
+our civilization normally provide? How does it measure efficiency,
+productivity, service, for which we are always clamoring?
+
+By and large there are no measures, and there is, therefore, not so
+much competition to achieve these ideals. For the difference between
+the higher and the lower motives is not, as men often assert, a
+difference between altruism and selfishness. [Footnote: _Cf._
+Ch. XII] It is a difference between acting for easily understood aims,
+and for aims that are obscure and vague. Exhort a man to make more
+profit than his neighbor, and he knows at what to aim. Exhort him to
+render more social service, and how is he to be certain what service
+is social? What is the test, what is the measure? A subjective
+feeling, somebody's opinion. Tell a man in time of peace that he ought
+to serve his country and you have uttered a pious platitude, Tell him
+in time of war, and the word service has a meaning; it is a number of
+concrete acts, enlistment, or buying bonds, or saving food, or working
+for a dollar a year, and each one of these services he sees definitely
+as part of a concrete purpose to put at the front an army larger and
+better armed, than the enemy's.
+
+So the more you are able to analyze administration and work out
+elements that can be compared, the more you invent quantitative
+measures for the qualities you wish to promote, the more you can turn
+competition to ideal ends. If you can contrive the right index numbers
+[Footnote: I am not using the term index numbers in its purely
+technical meaning, but to cover any device for the comparative
+measurement of social phenomena.] you can set up a competition between
+individual workers in a shop; between shops; between factories;
+between schools; [Footnote: See, for example, _An Index Number for
+State School Systems_ by Leonard P. Ayres, Russell Sage Foundation,
+1920. The principle of the quota was very successfully applied in the
+Liberty Loan Campaigns, and under very much more difficult
+circumstances by the Allied Maritime Transport Council.] between
+government departments; between regiments; between divisions; between
+ships; between states; counties; cities; and the better your index
+numbers the more useful the competition.
+
+6
+
+The possibilities that lie in the exchange of material are evident.
+Each department of government is all the time asking for information
+that may already have been obtained by another department, though
+perhaps in a somewhat different form. The State Department needs to
+know, let us say, the extent of the Mexican oil reserves, their
+relation to the rest of the world's supply, the present ownership of
+Mexican oil lands, the importance of oil to warships now under
+construction or planned, the comparative costs in different fields.
+How does it secure such information to-day? The information is
+probably scattered through the Departments of Interior, Justice,
+Commerce, Labor and Navy. Either a clerk in the State Department looks
+up Mexican oil in a book of reference, which may or may not be
+accurate, or somebody's private secretary telephones somebody else's
+private secretary, asks for a memorandum, and in the course of time a
+darkey messenger arrives with an armful of unintelligible reports. The
+Department should be able to call on its own intelligence bureau to
+assemble the facts in a way suited to the diplomatic problem up for
+decision. And these facts the diplomatic intelligence bureau would
+obtain from the central clearing house. [Footnote: There has been a
+vast development of such services among the trade associations. The
+possibilities of a perverted use were revealed by the New York
+Building Trades investigation of 1921.]
+
+This establishment would pretty soon become a focus of information of
+the most extraordinary kind. And the men in it would be made aware of
+what the problems of government really are. They would deal with
+problems of definition, of terminology, of statistical technic, of
+logic; they would traverse concretely the whole gamut of the social
+sciences. It is difficult to see why all this material, except a few
+diplomatic and military secrets, should not be open to the scholars of
+the country. It is there that the political scientist would find the
+real nuts to crack and the real researches for his students to make.
+The work need not all be done in Washington, but it could be done in
+reference to Washington. The central agency would, thus, have in it
+the makings of a national university. The staff could be recruited
+there for the bureaus from among college graduates. They would be
+working on theses selected after consultation between the curators of
+the national university and teachers scattered over the country. If
+the association was as flexible as it ought to be, there would be, as
+a supplement to the permanent staff, a steady turnover of temporary
+and specialist appointments from the universities, and exchange
+lecturers called out from Washington. Thus the training and the
+recruiting of the staff would go together. A part of the research
+itself would be done by students, and political science in the
+universities would be associated with politics in America.
+
+7
+
+In its main outlines the principle is equally applicable to state
+governments, to cities, and to rural counties. The work of comparison
+and interchange could take place by federations of state and city and
+county bureaus. And within those federations any desirable regional
+combination could be organized. So long as the accounting systems were
+comparable, a great deal of duplication would be avoided. Regional
+coordination is especially desirable. For legal frontiers often do not
+coincide with the effective environments. Yet they have a certain
+basis in custom that it would be costly to disturb. By coordinating
+their information several administrative areas could reconcile
+autonomy of decision with cooperation. New York City, for example, is
+already an unwieldy unit for good government from the City Hall. Yet
+for many purposes, such as health and transportation, the metropolitan
+district is the true unit of administration. In that district,
+however, there are large cities, like Yonkers, Jersey City, Paterson,
+Elizabeth, Hoboken, Bayonne. They could not all be managed from one
+center, and yet they should act together for many functions.
+Ultimately perhaps some such flexible scheme of local government as
+Sidney and Beatrice Webb have suggested may be the proper
+solution. [Footnote: "The Reorganization of Local Government" (Ch. IV),
+in _A Constitution for the Socialist Commonwealth of Great
+Britain_.] But the first step would be a coordination, not of
+decision and action, but of information and research. Let the
+officials of the various municipalities see their common problems in
+the light of the same facts.
+
+8
+
+It would be idle to deny that such a net work of intelligence bureaus
+in politics and industry might become a dead weight and a perpetual
+irritation. One can easily imagine its attraction for men in search of
+soft jobs, for pedants, for meddlers. One can see red tape, mountains
+of papers, questionnaires ad nauseam, seven copies of every document,
+endorsements, delays, lost papers, the use of form 136 instead of form
+2gb, the return of the document because pencil was used instead of
+ink, or black ink instead of red ink. The work could be done very
+badly. There are no fool-proof institutions.
+
+But if one could assume that there was circulation through the whole
+system between government departments, factories, offices, and the
+universities; a circulation of men, a circulation of data and of
+criticism, the risks of dry rot would not be so great. Nor would it be
+true to say that these intelligence bureaus will complicate life. They
+will tend, on the contrary, to simplify, by revealing a complexity now
+so great as to be humanly unmanageable. The present fundamentally
+invisible system of government is so intricate that most people have
+given up trying to follow it, and because they do not try, they are
+tempted to think it comparatively simple. It is, on the contrary,
+elusive, concealed, opaque. The employment of an intelligence system
+would mean a reduction of personnel per unit of result, because by
+making available to all the experience of each, it would reduce the
+amount of trial and error; and because by making the social process
+visible, it would assist the personnel to self-criticism. It does not
+involve a great additional band of officials, if you take into account
+the time now spent vainly by special investigating committees, grand
+juries, district attorneys, reform organizations, and bewildered
+office holders, in trying to find their way through a dark muddle.
+
+If the analysis of public opinion and of the democratic theories in
+relation to the modern environment is sound in principle, then I do
+not see how one can escape the conclusion that such intelligence work
+is the clue to betterment. I am not referring to the few suggestions
+contained in this chapter. They are merely illustrations. The task of
+working out the technic is in the hands of men trained to do it, and
+not even they can to-day completely foresee the form, much less the
+details. The number of social phenomena which are now recorded is
+small, the instruments of analysis are very crude, the concepts often
+vague and uncriticized. But enough has been done to demonstrate, I
+think, that unseen environments can be reported effectively, that they
+can be reported to divergent groups of people in a way which is
+neutral to their prejudice, and capable of overcoming their
+subjectivism.
+
+If that is true, then in working out the intelligence principle men
+will find the way to overcome the central difficulty of
+self-government, the difficulty of dealing with an unseen reality.
+Because of that difficulty, it has been impossible for any
+self-governing community to reconcile its need for isolation with the
+necessity for wide contact, to reconcile the dignity and individuality
+of local decision with security and wide coordination, to secure
+effective leaders without sacrificing responsibility, to have useful
+public opinions without attempting universal public opinions on all
+subjects. As long as there was no way of establishing common versions
+of unseen events, common measures for separate actions, the only image
+of democracy that would work, even in theory, was one based on an
+isolated community of people whose political faculties were limited,
+according to Aristotle's famous maxim, by the range of their vision.
+
+But now there is a way out, a long one to be sure, but a way. It is
+fundamentally the same way as that which has enabled a citizen of
+Chicago, with no better eyes or ears than an Athenian, to see and hear
+over great distances. It is possible to-day, it will become more
+possible when more labor has gone into it, to reduce the discrepancies
+between the conceived environment and the effective environment. As
+that is done, federalism will work more and more by consent, less and
+less by coercion. For while federalism is the only possible method of
+union among self-governing groups, [Footnote: _Cf._ H. J. Laski,
+_The Foundations of Sovereignty_, and other Essays, particularly
+the Essay of this name, as well as the Problems of Administrative
+Areas, The Theory of Popular Sovereignty, and The Pluralistic State.]
+federalism swings either towards imperial centralization or towards
+parochial anarchy wherever the union is not based on correct and
+commonly accepted ideas of federal matters. These ideas do not arise
+spontaneously. They have to be pieced together by generalization based
+on analysis, and the instruments for that analysis have to be invented
+and tested by research.
+
+No electoral device, no manipulation of areas, no change in the system
+of property, goes to the root of the matter. You cannot take more
+political wisdom out of human beings than there is in them. And no
+reform, however sensational, is truly radical, which does not
+consciously provide a way of overcoming the subjectivism of human
+opinion based on the limitation of individual experience. There are
+systems of government, of voting, and representation which extract
+more than others. But in the end knowledge must come not from the
+conscience but from the environment with which that conscience deals.
+When men act on the principle of intelligence they go out to find the
+facts and to make their wisdom. When they ignore it, they go inside
+themselves and find only what is there. They elaborate their
+prejudice, instead of increasing their knowledge.
+
+
+
+
+CHAPTER XXVII
+
+THE APPEAL TO THE PUBLIC
+
+1
+
+IN real life no one acts on the theory that he can have a public
+opinion on every public question, though this fact is often concealed
+where a person thinks there is no public question because he has no
+public opinion. But in the theory of our politics we continue to think
+more literally than Lord Bryce intended, that "the action of Opinion
+is continuous," [Footnote: _Modern Democracies_, Vol. I, p. 159.]
+even though "its action... deals with broad principles only."
+[Footnote: Id., footnote, p. 158.] And then because we try to think of
+ourselves having continuous opinions, without being altogether certain
+what a broad principle is, we quite naturally greet with an anguished
+yawn an argument that seems to involve the reading of more government
+reports, more statistics, more curves and more graphs. For all these
+are in the first instance just as confusing as partisan rhetoric, and
+much less entertaining.
+
+The amount of attention available is far too small for any scheme in
+which it was assumed that all the citizens of the nation would, after
+devoting themselves to the publications of all the intelligence
+bureaus, become alert, informed, and eager on the multitude of real
+questions that never do fit very well into any broad principle. I am
+not making that assumption. Primarily, the intelligence bureau is an
+instrument of the man of action, of the representative charged with
+decision, of the worker at his work, and if it does not help them, it
+will help nobody in the end. But in so far as it helps them to
+understand the environment in which they are working, it makes what
+they do visible. And by that much they become more responsible to the
+general public.
+
+The purpose, then, is not to burden every citizen with expert opinions
+on all questions, but to push that burden away from him towards the
+responsible administrator. An intelligence system has value, of
+course, as a source of general information, and as a check on the
+daily press. But that is secondary. Its real use is as an aid to
+representative government and administration both in politics and
+industry. The demand for the assistance of expert reporters in the
+shape of accountants, statisticians, secretariats, and the like, comes
+not from the public, but from men doing public business, who can no
+longer do it by rule of thumb. It is in origin and in ideal an
+instrument for doing public business better, rather than an instrument
+for knowing better how badly public business is done.
+
+2
+
+As a private citizen, as a sovereign voter, no one could attempt to
+digest these documents. But as one party to a dispute, as a
+committeeman in a legislature, as an officer in government, business,
+or a trade union, as a member of an industrial council, reports on the
+specific matter at issue will be increasingly welcome. The private
+citizen interested in some cause would belong, as he does now, to
+voluntary societies which employed a staff to study the documents, and
+make reports that served as a check on officialdom. There would be
+some study of this material by newspaper men, and a good deal by
+experts and by political scientists. But the outsider, and every one
+of us is an outsider to all but a few aspects of modern life, has
+neither time, nor attention, nor interest, nor the equipment for
+specific judgment. It is on the men inside, working under conditions
+that are sound, that the daily administrations of society must rest.
+
+The general public outside can arrive at judgments about whether these
+conditions are sound only on the result after the event, and on the
+procedure before the event. The broad principles on which the action
+of public opinion can be continuous are essentially principles of
+procedure. The outsider can ask experts to tell him whether the
+relevant facts were duly considered; he cannot in most cases decide
+for himself what is relevant or what is due consideration. The
+outsider can perhaps judge whether the groups interested in the
+decision were properly heard, whether the ballot, if there was one,
+was honestly taken, and perhaps whether the result was honestly
+accepted. He can watch the procedure when the news indicates that
+there is something to watch. He can raise a question as to whether the
+procedure itself is right, if its normal results conflict with his
+ideal of a good life. [Footnote: _Cf._ Chapter XX. ] But if he
+tries in every case to substitute himself for the procedure, to bring
+in Public Opinion like a providential uncle in the crisis of a play,
+he will confound his own confusion. He will not follow any train of
+thought consecutively.
+
+For the practice of appealing to the public on all sorts of intricate
+matters means almost always a desire to escape criticism from those
+who know by enlisting a large majority which has had no chance to
+know. The verdict is made to depend on who has the loudest or the most
+entrancing voice, the most skilful or the most brazen publicity man,
+the best access to the most space in the newspapers. For even when the
+editor is scrupulously fair to "the other side," fairness is not
+enough. There may be several other sides, unmentioned by any of the
+organized, financed and active partisans.
+
+The private citizen, beset by partisan appeals for the loan of his
+Public Opinion, will soon see, perhaps, that these appeals are not a
+compliment to his intelligence, but an imposition on his good nature
+and an insult to his sense of evidence. As his civic education takes
+account of the complexity of his environment, he will concern himself
+about the equity and the sanity of procedure, and even this he will in
+most cases expect his elected representative to watch for him. He will
+refuse himself to accept the burden of these decisions, and will turn
+down his thumbs in most cases on those who, in their hurry to win,
+rush from the conference table with the first dope for the reporters.
+
+Only by insisting that problems shall not come up to him until they
+have passed through a procedure, can the busy citizen of a modern
+state hope to deal with them in a form that is intelligible. For
+issues, as they are stated by a partisan, almost always consist of an
+intricate series of facts, as he has observed them, surrounded by a
+large fatty mass of stereotyped phrases charged with his emotion.
+According to the fashion of the day, he will emerge from the
+conference room insisting that what he wants is some soulfilling idea
+like Justice, Welfare, Americanism, Socialism. On such issues the
+citizen outside can sometimes be provoked to fear or admiration, but
+to judgment never. Before he can do anything with the argument, the
+fat has to be boiled out of it for him.
+
+3
+
+That can be done by having the representative inside carry on
+discussion in the presence of some one, chairman or mediator, who
+forces the discussion to deal with the analyses supplied by experts.
+This is the essential organization of any representative body dealing
+with distant matters. The partisan voices should be there, but the
+partisans should find themselves confronted with men, not personally
+involved, who control enough facts and have the dialectical skill to
+sort out what is real perception from what is stereotype, pattern and
+elaboration. It is the Socratic dialogue, with all of Socrates's
+energy for breaking through words to meanings, and something more than
+that, because the dialectic in modern life must be done by men who
+have explored the environment as well as the human mind.
+
+There is, for example, a grave dispute in the steel industry. Each
+side issues a manifesto full of the highest ideals. The only public
+opinion that is worth respect at this stage is the opinion which
+insists that a conference be organized. For the side which says its
+cause is too just to be contaminated by conference there can be little
+sympathy, since there is no such cause anywhere among mortal men.
+Perhaps those who object to conference do not say quite that. Perhaps
+they say that the other side is too wicked; they cannot shake hands
+with traitors. All that public opinion can do then is to organize a
+hearing by public officials to hear the proof of wickedness. It cannot
+take the partisans' word for it. But suppose a conference is agreed
+to, and suppose there is a neutral chairman who has at his beck and
+call the consulting experts of the corporation, the union, and, let us
+say, the Department of Labor.
+
+Judge Gary states with perfect sincerity that his men are well paid
+and not overworked, and then proceeds to sketch the history of Russia
+from the time of Peter the Great to the murder of the Czar. Mr. Foster
+rises, states with equal sincerity that the men are exploited, and
+then proceeds to outline the history of human emancipation from Jesus
+of Nazareth to Abraham Lincoln. At this point the chairman calls upon
+the intelligence men for wage tables in order to substitute for the
+words "well paid" and "exploited" a table showing what the different
+classes _are_ paid. Does Judge Gary think they are all well paid?
+He does. Does Mr. Foster think they are all exploited? No, he thinks
+that groups C, M, and X are exploited. What does he mean by exploited?
+He means they are not paid a living wage. They are, says Judge Gary.
+What can a man buy on that wage, asks the chairman. Nothing, says Mr.
+Foster. Everything he needs, says Judge Gary. The chairman consults
+the budgets and price statistics of the government. [Footnote: See an
+article on "The Cost of Living and Wage Cuts," in the _New
+Republic_, July 27, 1921, by Dr. Leo Wolman, for a brilliant
+discussion of the naive use of such figures and "pseudo-principles."
+The warning is of particular importance because it comes from an
+economist and statistician who has himself done so much to improve the
+technic of industrial disputes.] He rules that X can meet an average
+budget, but that C and M cannot. Judge Gary serves notice that he does
+not regard the official statistics as sound. The budgets are too high,
+and prices have come down. Mr. Foster also serves notice of exception.
+The budget is too low, prices have gone up. The chairman rules that
+this point is not within the jurisdiction of the conference, that the
+official figures stand, and that Judge Gary's experts and Mr. Foster's
+should carry their appeals to the standing committee of the federated
+intelligence bureaus.
+
+Nevertheless, says Judge Gary, we shall be ruined if we change these
+wage scales. What do you mean by ruined, asks the chairman, produce
+your books. I can't, they are private, says Judge Gary. What is
+private does not interest us, says the chairman, and, therefore,
+issues a statement to the public announcing that the wages of workers
+in groups C and M are so-and-so much below the official minimum living
+wage, and that Judge Gary declines to increase them for reasons that
+he refuses to state. After a procedure of that sort, a public opinion
+in the eulogistic sense of the term [Footnote: As used by Mr. Lowell
+in his _Public Opinion and Popular Government_.] can exist.
+
+The value of expert mediation is not that it sets up opinion to coerce
+the partisans, but that it disintegrates partisanship. Judge Gary and
+Mr. Foster may remain as little convinced as when they started, though
+even they would have to talk in a different strain. But almost
+everyone else who was not personally entangled would save himself from
+being entangled. For the entangling stereotypes and slogans to which
+his reflexes are so ready to respond are by this kind of dialectic
+untangled.
+
+4
+
+On many subjects of great public importance, and in varying degree
+among different people for more personal matters, the threads of
+memory and emotion are in a snarl. The same word will connote any
+number of different ideas: emotions are displaced from the images to
+which they belong to names which resemble the names of these images.
+In the uncriticized parts of the mind there is a vast amount of
+association by mere clang, contact, and succession. There are stray
+emotional attachments, there are words that were names and are masks.
+In dreams, reveries, and panic, we uncover some of the disorder,
+enough to see how the naive mind is composed, and how it behaves when
+not disciplined by wakeful effort and external resistance. We see that
+there is no more natural order than in a dusty old attic. There is
+often the same incongruity between fact, idea, and emotion as there
+might be in an opera house, if all the wardrobes were dumped in a heap
+and all the scores mixed up, so that Madame Butterfly in a Valkyr's
+dress waited lyrically for the return of Faust. "At Christmas-tide"
+says an editorial, "old memories soften the heart. Holy teachings are
+remembered afresh as thoughts run back to childhood. The world does
+not seem so bad when seen through the mist of half-happy, half-sad
+recollections of loved ones now with God. No heart is untouched by the
+mysterious influence.... The country is honeycombed with red
+propaganda--but there is a good supply of ropes, muscles and
+lampposts... while this world moves the spirit of liberty will burn in
+the breast of man."
+
+The man who found these phrases in his mind needs help. He needs a
+Socrates who will separate the words, cross-examine him until he has
+defined them, and made words the names of ideas. Made them mean a
+particular object and nothing else. For these tense syllables have got
+themselves connected in his mind by primitive association, and are
+bundled together by his memories of Christmas, his indignation as a
+conservative, and his thrills as the heir to a revolutionary
+tradition. Sometimes the snarl is too huge and ancient for quick
+unravelling. Sometimes, as in modern psychotherapy, there are layers
+upon layers of memory reaching back to infancy, which have to be
+separated and named.
+
+The effect of naming, the effect, that is, of saying that the labor
+groups C and M, but not X, are underpaid, instead of saying that Labor
+is Exploited, is incisive. Perceptions recover their identity, and the
+emotion they arouse is specific, since it is no longer reinforced by
+large and accidental connections with everything from Christmas to
+Moscow. The disentangled idea with a name of its own, and an emotion
+that has been scrutinized, is ever so much more open to correction by
+new data in the problem. It had been imbedded in the whole
+personality, had affiliations of some sort with the whole ego: a
+challenge would reverberate through the whole soul. After it has been
+thoroughly criticized, the idea is no longer _me_ but _that_.
+It is objectified, it is at arm's length. Its fate is not bound up with my
+fate, but with the fate of the outer world upon which I am acting.
+
+5
+
+Re-education of this kind will help to bring our public opinions into
+grip with the environment. That is the way the enormous censoring,
+stereotyping, and dramatizing apparatus can be liquidated. Where there
+is no difficulty in knowing what the relevant environment is, the
+critic, the teacher, the physician, can unravel the mind. But where
+the environment is as obscure to the analyst as to his pupil, no
+analytic technic is sufficient. Intelligence work is required. In
+political and industrial problems the critic as such can do something,
+but unless he can count upon receiving from expert reporters a valid
+picture of the environment, his dialectic cannot go far.
+
+Therefore, though here, as in most other matters, "education" is the
+supreme remedy, the value of this education will depend upon the
+evolution of knowledge. And our knowledge of human institutions is
+still extraordinarily meager and impressionistic. The gathering of
+social knowledge is, on the whole, still haphazard; not, as it will
+have to become, the normal accompaniment of action. And yet the
+collection of information will not be made, one may be sure, for the
+sake of its ultimate use. It will be made because modern decision
+requires it to be made. But as it is being made, there will accumulate
+a body of data which political science can turn into generalization,
+and build up for the schools into a conceptual picture of the world.
+When that picture takes form, civic education can become a preparation
+for dealing with an unseen environment.
+
+As a working model of the social system becomes available to the
+teacher, he can use it to make the pupil acutely aware of how his mind
+works on unfamiliar facts. Until he has such a model, the teacher
+cannot hope to prepare men fully for the world they will find. What he
+can do is to prepare them to deal with that world with a great deal
+more sophistication about their own minds. He can, by the use of the
+case method, teach the pupil the habit of examining the sources of his
+information. He can teach him, for example, to look in his newspaper
+for the place where the dispatch was filed, for the name of the
+correspondent, the name of the press service, the authority given for
+the statement, the circumstances under which the statement was
+secured. He can teach the pupil to ask himself whether the reporter
+saw what he describes, and to remember how that reporter described
+other events in the past. He can teach him the character of
+censorship, of the idea of privacy, and furnish him with knowledge of
+past propaganda. He can, by the proper use of history, make him aware
+of the stereotype, and can educate a habit of introspection about the
+imagery evoked by printed words. He can, by courses in comparative
+history and anthropology, produce a life-long realization of the way
+codes impose a special pattern upon the imagination. He can teach men
+to catch themselves making allegories, dramatizing relations, and
+personifying abstractions. He can show the pupil how he identifies
+himself with these allegories, how he becomes interested, and how he
+selects the attitude, heroic, romantic, economic which he adopts while
+holding a particular opinion. The study of error is not only in the
+highest degree prophylactic, but it serves as a stimulating
+introduction to the study of truth. As our minds become more deeply
+aware of their own subjectivism, we find a zest in objective method
+that is not otherwise there. We see vividly, as normally we should
+not, the enormous mischief and casual cruelty of our prejudices. And
+the destruction of a prejudice, though painful at first, because of
+its connection with our self-respect, gives an immense relief and a
+fine pride when it is successfully done. There is a radical
+enlargement of the range of attention. As the current categories
+dissolve, a hard, simple version of the world breaks up. The scene
+turns vivid and full. There follows an emotional incentive to hearty
+appreciation of scientific method, which otherwise it is not easy to
+arouse, and is impossible to sustain. Prejudices are so much easier
+and more interesting. For if you teach the principles of science as if
+they had always been accepted, their chief virtue as a discipline,
+which is objectivity, will make them dull. But teach them at first as
+victories over the superstitions of the mind, and the exhilaration of
+the chase and of the conquest may carry the pupil over that hard
+transition from his own self-bound experience to the phase where his
+curiosity has matured, and his reason has acquired passion.
+
+
+
+
+CHAPTER XXVIII
+
+THE APPEAL TO REASON
+
+1
+
+I HAVE written, and then thrown away, several endings to this book.
+Over all of them there hung that fatality of last chapters, in which
+every idea seems to find its place, and all the mysteries, that the
+writer has not forgotten, are unravelled. In politics the hero does
+not live happily ever after, or end his life perfectly. There is no
+concluding chapter, because the hero in politics has more future
+before him than there is recorded history behind him. The last chapter
+is merely a place where the writer imagines that the polite reader has
+begun to look furtively at his watch.
+
+2
+
+When Plato came to the point where it was fitting that he should sum
+up, his assurance turned into stage-fright as he thought how absurd it
+would sound to say what was in him about the place of reason in
+politics. Those sentences in book five of the Republic were hard even
+for Plato to speak; they are so sheer and so stark that men can
+neither forget them nor live by them. So he makes Socrates say to
+Glaucon that he will be broken and drowned in laughter for telling
+"what is the least change which will enable a state to pass into the
+truer form," [Footnote: _Republic_, Bk. V, 473. Jowett transl.]
+because the thought he "would fain have uttered if it had not seemed
+too extravagant" was that "until philosophers are kings, or the kings
+and princes of this world have the spirit and power of philosophy, and
+political greatness and wisdom meet in one... cities will never cease
+from ill,--no, nor the human race..."
+
+Hardly had he said these awful words, when he realized they were a
+counsel of perfection, and felt embarrassed at the unapproachable
+grandeur of his idea. So he hastens to add that, of course, "the true
+pilot" will be called "a prater, a star-gazer, a good-for-nothing."
+[Footnote: 2 Bk. VI, 488-489.] But this wistful admission, though it
+protects him against whatever was the Greek equivalent for the charge
+that he lacked a sense of humor, furnished a humiliating tailpiece to
+a solemn thought. He becomes defiant and warns Adeimantus that he must
+"attribute the uselessness" of philosophers "to the fault of those who
+will not use them, and not to themselves. The pilot should not humbly
+beg the sailors to be commanded by him--that is not the order of
+nature." And with this haughty gesture, he hurriedly picked up the
+tools of reason, and disappeared into the Academy, leaving the world
+to Machiavelli.
+
+Thus, in the first great encounter between reason and politics, the
+strategy of reason was to retire in anger. But meanwhile, as Plato
+tells us, the ship is at sea. There have been many ships on the sea,
+since Plato wrote, and to-day, whether we are wise or foolish in our
+belief, we could no longer call a man a true pilot, simply because he
+knows how to "pay attention to the year and seasons and sky and stars
+and winds, and whatever else belongs to his art." [Footnote: Bk. VI,
+488-489.] He can dismiss nothing which is necessary to make that ship
+sail prosperously. Because there are mutineers aboard, he cannot say:
+so much the worse for us all... it is not in the order of nature that
+I should handle a mutiny... it is not in the order of philosophy that
+I should consider mutiny... I know how to navigate... I do not know
+how to navigate a ship full of sailors... and if they do not see that
+I am the man to steer, I cannot help it. We shall all go on the rocks,
+they to be punished for their sins; I, with the assurance that I knew
+better....
+
+3
+
+Whenever we make an appeal to reason in politics, the difficulty in
+this parable recurs. For there is an inherent difficulty about using
+the method of reason to deal with an unreasoning world. Even if you
+assume with Plato that the true pilot knows what is best for the ship,
+you have to recall that he is not so easy to recognize, and that this
+uncertainty leaves a large part of the crew unconvinced. By definition
+the crew does not know what he knows, and the pilot, fascinated by the
+stars and winds, does not know how to make the crew realize the
+importance of what he knows. There is no time during mutiny at sea to
+make each sailor an expert judge of experts. There is no time for the
+pilot to consult his crew and find out whether he is really as wise as
+he thinks he is. For education is a matter of years, the emergency a
+matter of hours. It would be altogether academic, then, to tell the
+pilot that the true remedy is, for example, an education that will
+endow sailors with a better sense of evidence. You can tell that only
+to shipmasters on dry land. In the crisis, the only advice is to use a
+gun, or make a speech, utter a stirring slogan, offer a compromise,
+employ any quick means available to quell the mutiny, the sense of
+evidence being what it is. It is only on shore where men plan for many
+voyages, that they can afford to, and must for their own salvation,
+deal with those causes that take a long time to remove. They will be
+dealing in years and generations, not in emergencies alone. And
+nothing will put a greater strain upon their wisdom than the necessity
+of distinguishing false crises from real ones. For when there is panic
+in the air, with one crisis tripping over the heels of another, actual
+dangers mixed with imaginary scares, there is no chance at all for the
+constructive use of reason, and any order soon seems preferable to any
+disorder.
+
+It is only on the premise of a certain stability over a long run of
+time that men can hope to follow the method of reason. This is not
+because mankind is inept, or because the appeal to reason is
+visionary, but because the evolution of reason on political subjects
+is only in its beginnings. Our rational ideas in politics are still
+large, thin generalities, much too abstract and unrefined for
+practical guidance, except where the aggregates are large enough to
+cancel out individual peculiarity and exhibit large uniformities.
+Reason in politics is especially immature in predicting the behavior
+of individual men, because in human conduct the smallest initial
+variation often works out into the most elaborate differences. That,
+perhaps, is why when we try to insist solely upon an appeal to reason
+in dealing with sudden situations, we are broken and drowned in
+laughter.
+
+4
+
+For the rate at which reason, as we possess it, can advance itself is
+slower than the rate at which action has to be taken. In the present
+state of political science there is, therefore, a tendency for one
+situation to change into another, before the first is clearly understood,
+and so to make much political criticism hindsight and little else. Both in
+the discovery of what is unknown, and in the propagation of that which
+has been proved, there is a time-differential, which ought to, in a much
+greater degree than it ever has, occupy the political philosopher. We
+have begun, chiefly under the inspiration of Mr. Graham Wallas, to
+examine the effect of an invisible environment upon our opinions.
+We do not, as yet, understand, except a little by rule of thumb, the
+element of time in politics, though it bears most directly upon the
+practicability of any constructive proposal. [Footnote: _Cf_. H. G.
+Wells in the opening chapters of _Mankind in the Making._] We
+can see, for example, that somehow the relevancy of any plan depends
+upon the length of time the operation requires. Because on the length
+of time it will depend whether the data which the plan assumes as
+given, will in truth remain the same. [Footnote: The better the
+current analysis in the intelligence work of any institution, the less
+likely, of course, that men will deal with tomorrow's problems in the
+light of yesterday's facts.] There is a factor here which realistic
+and experienced men do take into account, and it helps to mark
+them off somehow from the opportunist, the visionary, the philistine
+and the pedant. [Footnote: Not all, but some of the differences
+between reactionaries, conservatives, liberals, and radicals are
+due, I think, to a different intuitive estimate of the rate of change
+in social affairs.] But just how the calculation of time enters into
+politics we do not know at present in any systematic way.
+
+Until we understand these matters more clearly, we can at least
+remember that there is a problem of the utmost theoretical difficulty
+and practical consequence. It will help us to cherish Plato's ideal,
+without sharing his hasty conclusion about the perversity of those who
+do not listen to reason. It is hard to obey reason in politics,
+because you are trying to make two processes march together, which
+have as yet a different gait and a different pace. Until reason is
+subtle and particular, the immediate struggle of politics will
+continue to require an amount of native wit, force, and unprovable
+faith, that reason can neither provide nor control, because the facts
+of life are too undifferentiated for its powers of understanding. The
+methods of social science are so little perfected that in many of the
+serious decisions and most of the casual ones, there is as yet no
+choice but to gamble with fate as intuition prompts.
+
+But we can make a belief in reason one of those intuitions. We can use
+our wit and our force to make footholds for reason. Behind our
+pictures of the world, we can try to see the vista of a longer
+duration of events, and wherever it is possible to escape from the
+urgent present, allow this longer time to control our decisions. And
+yet, even when there is this will to let the future count, we find
+again and again that we do not know for certain how to act according
+to the dictates of reason. The number of human problems on which
+reason is prepared to dictate is small.
+
+5
+
+There is, however, a noble counterfeit in that charity which comes
+from self-knowledge and an unarguable belief that no one of our
+gregarious species is alone in his longing for a friendlier world. So
+many of the grimaces men make at each other go with a flutter of their
+pulse, that they are not all of them important. And where so much is
+uncertain, where so many actions have to be carried out on guesses,
+the demand upon the reserves of mere decency is enormous, and it is
+necessary to live as if good will would work. We cannot prove in every
+instance that it will, nor why hatred, intolerance, suspicion,
+bigotry, secrecy, fear, and lying are the seven deadly sins against
+public opinion. We can only insist that they have no place in the
+appeal to reason, that in the longer run they are a poison; and taking
+our stand upon a view of the world which outlasts our own
+predicaments, and our own lives, we can cherish a hearty prejudice
+against them.
+
+We can do this all the better if we do not allow frightfulness and
+fanaticism to impress us so deeply that we throw up our hands
+peevishly, and lose interest in the longer run of time because we have
+lost faith in the future of man. There is no ground for this despair,
+because all the _ifs_ on which, as James said, our destiny hangs,
+are as pregnant as they ever were. What we have seen of brutality, we
+have seen, and because it was strange, it was not conclusive. It was
+only Berlin, Moscow, Versailles in 1914 to 1919, not Armageddon, as we
+rhetorically said. The more realistically men have faced out the
+brutality and the hysteria, the more they have earned the right to say
+that it is not foolish for men to believe, because another great war
+took place, that intelligence, courage and effort cannot ever contrive
+a good life for all men.
+
+Great as was the horror, it was not universal. There were corrupt, and
+there were incorruptible. There was muddle and there were miracles.
+There was huge lying. There were men with the will to uncover it. It
+is no judgment, but only a mood, when men deny that what some men have
+been, more men, and ultimately enough men, might be. You can despair
+of what has never been. You can despair of ever having three heads,
+though Mr. Shaw has declined to despair even of that. But you cannot
+despair of the possibilities that could exist by virtue of any human
+quality which a human being has exhibited. And if amidst all the evils
+of this decade, you have not seen men and women, known moments that
+you would like to multiply, the Lord himself cannot help you.
+
+
+
+
+
+
+
+End of the Project Gutenberg EBook of Public Opinion, by Walter Lippmann
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