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+This eBook, including all associated images, markup, improvements,
+metadata, and any other content or labor, has been confirmed to be
+in the PUBLIC DOMAIN IN THE UNITED STATES.
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+Project Gutenberg (https://www.gutenberg.org) public repository for
+eBook #61982 (https://www.gutenberg.org/ebooks/61982)
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-The Project Gutenberg EBook of The Profession of Journalism, by Various
-
-This eBook is for the use of anyone anywhere in the United States and
-most other parts of the world at no cost and with almost no restrictions
-whatsoever. You may copy it, give it away or re-use it under the terms
-of the Project Gutenberg License included with this eBook or online at
-www.gutenberg.org. If you are not located in the United States, you'll
-have to check the laws of the country where you are located before using
-this ebook.
-
-
-
-Title: The Profession of Journalism
- A Collection of Articles on Newspaper Editing and
- Publishing, taken from the Atlantic Monthly
-
-Author: Various
-
-Editor: Willard Grosvenor Bleyer
-
-Release Date: April 30, 2020 [EBook #61982]
-
-Language: English
-
-Character set encoding: UTF-8
-
-*** START OF THIS PROJECT GUTENBERG EBOOK THE PROFESSION OF JOURNALISM ***
-
-
-
-
-Produced by Richard Tonsing and the Online Distributed
-Proofreading Team at https://www.pgdp.net (This file was
-produced from images generously made available by The
-Internet Archive)
-
-
-
-
-
-
-
-
-
- THE PROFESSION OF JOURNALISM
-
-
-
-
- OTHER COLLECTIONS
-
-
-drawn from _The Atlantic Monthly_ are published under the following
-titles:—
-
- ATLANTIC CLASSICS, _First Series_ $1.25
-
- ATLANTIC CLASSICS, _Second Series_ $1.25
-
- HEADQUARTERS NIGHTS. By _Vernon Kellogg_ $1.00
-
- THE WAR AND THE SPIRIT OF YOUTH. By _Maurice Barrès_ and Others $1.00
-
- PAN-GERMANY: THE DISEASE AND CURE. By _André Chéradame_ $ .35
-
- THE ASSAULT ON HUMANISM. By _Paul Shorey_ $1.00
-
- SHOCK AT THE FRONT. By _William T. Porter M.D._ $1.25
-
- ATLANTIC NARRATIVES. Edited by _Charles Swain Thomas_ $1.00
-
- ESSAYS AND ESSAY WRITING. Edited by _W. M. Tanner_ $1.00
-
-
- THE ATLANTIC MONTHLY PRESS
-
- BOSTON
-
-------------------------------------------------------------------------
-
-
-
-
- THE PROFESSION OF
- JOURNALISM
-A Collection of Articles on Newspaper Editing and Publishing, Taken from
- the Atlantic Monthly
-
-
- EDITED WITH AN INTRODUCTION AND NOTES BY
- WILLARD GROSVENOR BLEYER, PH.D.
-
- _Author of “Newspaper Writing and Editing” and “Types of News Writing”;
- Professor of Journalism in the University of Wisconsin_
-
-[Illustration]
-
- The Atlantic Monthly Press
- BOSTON
-
-
-
-
- _Copyright, 1918, by_
- THE ATLANTIC MONTHLY PRESS, INC.
-
-------------------------------------------------------------------------
-
-
-
-
- PREFACE
-
-
-The purpose of this book is to bring together in convenient form a
-number of significant contributions to the discussion of the newspaper
-and its problems which have appeared in the _Atlantic Monthly_ in recent
-years. Although these articles were intended only for the readers of
-that magazine at the time of their original publication, they have
-permanent value for the general reader, for newspaper workers, and for
-students of journalism.
-
-Practically every phase of journalism is taken up in these articles,
-including newspaper publishing, news and editorial policies, the
-influence of the press, yellow and sensational journalism, the problems
-of the newspaper in small cities, country journalism, the Associated
-Press, the law of libel, book-reviewing, dramatic criticism, “comics,”
-free-lance writing, and the opportunities in the profession. For readers
-who desire to make a further study of any of the important aspects of
-the press, a bibliography of such books and magazine articles as are
-generally available in public libraries has been appended.
-
-Most of the authors of the articles in this volume are newspaper and
-magazine writers and editors whose long experience in journalism gives
-particular value to their analysis of conditions, past and present.
-Brief notes on the journalistic work of the writers are given in the
-Appendix.
-
-For permission to reprint the articles the editor is indebted to the
-writers and to the editor of the _Atlantic Monthly_.
-
- W. G. B.
-
- UNIVERSITY OF WISCONSIN,
- January 12, 1918.
-
-
-
-
- CONTENTS
-
-
- PAGE
-
- INTRODUCTION. _Willard Grosvenor Bleyer_ ix
-
- SOME ASPECTS OF JOURNALISM. _Rollo Ogden_ 1
-
- PRESS TENDENCIES AND DANGERS. _Oswald Garrison Villard_ 20
-
- THE WANING POWER OF THE PRESS. _Francis E. Leupp_ 30
-
- NEWSPAPER MORALS. _H. L. Mencken_ 52
-
- NEWSPAPER MORALS: A REPLY. _Ralph Pulitzer_ 68
-
- THE SUPPRESSION OF IMPORTANT NEWS. _Edward Alsworth Ross_ 79
-
- THE PERSONAL EQUATION IN JOURNALISM. _Henry Watterson_ 97
-
- THE PROBLEM OF THE ASSOCIATED PRESS. “_An Observer_” 112
-
- THE ASSOCIATED PRESS: A REPLY. _Melville E. Stone_ 124
-
- CONFESSIONS OF A PROVINCIAL EDITOR. “_Paracelsus_” 133
-
- THE COUNTRY EDITOR OF TO-DAY. _Charles Moreau Harger_ 151
-
- SENSATIONAL JOURNALISM AND THE LAW. _George W. Alger_ 167
-
- THE CRITIC AND THE LAW. _Richard Washburn Child_ 181
-
- HONEST LITERARY CRITICISM. _Charles Miner Thompson_ 200
-
- DRAMATIC CRITICISM IN THE AMERICAN
- PRESS. _James S. Metcalfe_ 224
-
- THE HUMOR OF THE COLORED SUPPLEMENT. _Ralph Bergengren_ 233
-
- THE AMERICAN GRUB STREET. _James H. Collins_ 243
-
- JOURNALISM AS A CAREER. _Charles Moreau Harger_ 264
-
-
- BIBLIOGRAPHY 279
-
- NOTES ON THE WRITERS 290
-
-
-
-
- INTRODUCTION
-
- BY WILLARD GROSVENOR BLEYER
-
-
- I
-
-“The food of opinion,” as President Wilson has well said, “is the news
-of the day.” The daily newspaper, for the majority of Americans, is the
-sole purveyor of this food for thought. Citizens of a democracy must
-read and assimilate the day’s news in order to form opinions on current
-events and issues. Again, for the average citizen the newspaper is
-almost the only medium for the interpretation and discussion of
-questions of the day. The composite of individual opinions, which we
-call public opinion, must express itself in action to be effective. The
-newspaper, with its daily reiteration, is the most powerful force in
-urging citizens to act in accordance with their convictions. By
-reflecting the best sentiment of the community in which it is published,
-the newspaper makes articulate intelligent public opinion that might
-otherwise remain unexpressed. Since the success of democracy depends not
-only upon intelligent public opinion but upon political action in
-accordance with such opinion, it is not too much to say that the future
-of democratic government in this country depends upon the character of
-its newspapers.
-
-Yet most newspaper readers not unnaturally regard the daily paper as an
-ephemeral thing to be read hurriedly and cast aside. Few appreciate the
-extent to which their opinions are affected by the newspaper they read.
-Nevertheless, to every newspaper reader—which means almost every person
-in this country—the conditions under which newspapers are produced and
-the influences that affect the character of news and editorials, should
-be matters of vital concern.
-
-To newspaper workers and students of journalism the analysis of the
-fundamental questions of their profession is of especial importance.
-Discussion of current practices must precede all effort to arrive at
-definite standards for the profession of journalism. Only when the
-newspaper man realizes the probable effect of his work on the ideas and
-ideals of thousands of readers, and hence on the character of our
-democracy, does he appreciate the full significance of his news story,
-headline, or editorial.
-
-The modern newspaper has developed so recently from simple beginnings
-into a great, complex institution that no systematic and extensive study
-has been made of its problems. Journalism has won recognition as a
-profession only within the last seventy-five years, and professional
-schools for the training of newspaper writers and editors have been in
-existence less than fifteen years. In view of these conditions, it is
-not surprising that definite principles and a generally accepted code of
-ethics for the practice of the profession have not been formulated.
-
-Ideal conditions of newspaper editing and publishing are not likely to
-be brought about by legislation. So jealous are the American people of
-the liberty of their press that they hesitate, even when their very
-existence as a nation is threatened, to impose legal restrictions on the
-printing of news and opinion. If regulation does come, it should be the
-result, as it has been in the professions of law and medicine, of the
-creation of an enlightened public opinion in support of professional
-standards adopted by journalists themselves.
-
-The present is an auspicious time to discuss such standards. The world
-war has put to the test, not only men and machinery, but every
-institution of society. Of each organized activity we ask, Is it serving
-most effectively the common good? Not simply service to the state, but
-service to society, is being demanded more and more of every individual
-and every institution. “These are the times which try men’s souls,” and
-that try no less the mediums through which men’s souls find expression.
-The newspaper, as the purveyor of “food of opinion” and as the medium
-for expressing opinion, must measure up to the test of the times.
-
-
- II
-
-The first step in a systematic analysis of the principles of journalism
-must be a consideration of the function of the newspaper in a democracy.
-In the varied and voluminous contents of a typical newspaper are to be
-found news of all kinds, editorial comment, illustrations of current
-events, recipes, comic strips, fashions, cartoons, advice on affairs of
-the heart, short stories, answers to questions on etiquette, dramatic
-criticism, chapters of a serial, book reviews, verse, a “colyum,” and
-advertisements. What in this mélange is the one element which
-distinguishes the newspaper from all other publications? It is the daily
-news. Weekly and monthly periodicals do everything that the newspaper
-does, except print the news from day to day.
-
-Whatever other aims a newspaper may have, its primary purpose must be to
-give adequate reports of the day’s news. Although various inducements
-other than news may be employed to attract some persons to newspapers
-who would not otherwise read them regularly, nevertheless these features
-must not be so prominent or attractive that readers with limited time at
-their disposal will neglect the day’s news for entertainment.
-
-To assist the public to grasp the significance of the news by means of
-editorial interpretation and discussion, to render articulate the best
-public sentiment, and to persuade citizens to act in accordance with
-their opinions, constitute an important secondary function of the
-newspaper. Even though the editorial may seem to exert a less direct
-influence upon the opinions and political action of the average citizen
-than it did in the period of great editorial leadership, nevertheless
-the interpretation and discussion of timely topics in the editorial
-columns of the daily press are a force in democratic government that
-cannot be disregarded.
-
-Newspapers by their editorials can perform two peculiarly important
-services to the public. First, they can show the relation of state,
-national, and international questions to the home and business interests
-of their readers. Only as the great issues of the day are brought home
-to the average reader is he likely to become keenly interested in their
-solution. Second, newspapers in their editorials can point out the
-connection between local questions and state-wide, nation-wide, or
-world-wide movements. Only as questions at issue in a community are
-shown in their relation to larger tendencies will the average reader see
-them in a perspective that will enable him to think and act most
-intelligently.
-
-In addition to fulfilling these two functions, the newspaper may supply
-its readers with practical advice and useful information, as well as
-with entertaining reading matter and illustrations. There is more
-justification for wholesome advice and entertainment in newspapers that
-circulate largely among classes whose only reading matter is the daily
-paper than there is in papers whose readers obtain these features from
-other periodicals. In view of the numberless cheap, popular magazines in
-this country, the extent to which daily newspapers should devote space
-and money to advice and entertainment deserves careful consideration.
-That without such consideration these features may encroach
-unjustifiably on news and editorials seems evident.
-
-
- III
-
-Since the primary function of the newspaper is to give the day’s news,
-the question arises, What is news? If from the point of view of
-successful democracy the value of news is determined by the extent to
-which it furnishes food for thought on current topics, we are at once
-given an important criterion for defining news and measuring
-news-values. Thus, news is anything timely which is significant to
-newspaper readers in their relation to the community, the state, and the
-nation.
-
-This conception of news is not essentially at variance with the commonly
-accepted definition of it as anything timely that interests a number of
-readers, the best news being that which has greatest interest for the
-greatest number. The most vital matters for both men and women are their
-home and their business interests, their success and their happiness.
-Anything in the day’s news that touches directly or indirectly these
-things that are nearest and dearest to them, they will read with
-eagerness. As they may not always be able to see at once the relation of
-current events and issues to their home, business, and community
-interests, it is the duty of the newspaper to present news in such a way
-that its significance to the average reader will be clear. Every
-newspaper man knows the value of “playing up” the “local ends” of events
-that take place outside of the community in which his paper is
-published, but this method of bringing home to readers the significance
-to them of important news has not been as fully worked out as it will
-be. On this basis the best news is that which can be shown to be most
-closely related to the interests of the largest number of readers.
-
-“But newspapers must publish entertaining news stories as well as
-significant ones,” insists the advocate of things as they are. This may
-be conceded, but only with three important limitations. First, stories
-for mere entertainment that deal with events of little or no news-value
-must not be allowed to crowd out significant news. Second, such
-entertaining news-matter must not be given so much space and prominence,
-or be made so attractive, that the average reader with but limited time
-in which to read his paper will neglect news of value. Third, events of
-importance must not be so treated as to furnish entertainment primarily,
-to the subordination of their true significance. To substitute the _hors
-d’œuvres_, relishes, and dessert of the day’s happenings for nourishing
-“food of opinion” is to serve an unbalanced, unwholesome mental diet.
-The relish should heighten, not destroy, a taste for good food.
-
-
- IV
-
-In order to furnish the average citizen with material from which to form
-opinions on all current issues, so that he may vote intelligently on men
-and measures, newspapers must supply significant news in as complete and
-as accurate a form as possible. The only important limitations to
-completeness are those imposed by the commonly accepted ideas of decency
-embodied in the phrase, “All the news that’s fit to print,” and by the
-rights of privacy. Carefully edited newspapers discriminate between what
-the public is entitled to know and what an individual has a right to
-keep private.
-
-Inaccuracy, due to the necessity for speed in getting news into print,
-most newspapers agree must be reduced to a minimum. The establishment of
-bureaus of accuracy, and constant emphasis on such mottoes as “Accuracy
-First,” “Accuracy Always,” and “If you see it in the _Sun_, it’s so,”
-are steps in that direction.
-
-Deliberate falsification of news for any purpose, good or bad, must be
-regarded as an indefensible violation of the fundamental purpose of the
-press. Any cause, no matter how worthy it may be, which cannot depend on
-facts and truth for its support does not deserve to have facts and truth
-distorted in its behalf.
-
-The “faking” of news can never be harmless. Even though the fictitious
-touches in an apparently innocent “human-interest” or “feature” story
-may be recognized by most readers, yet the effect is harmful. “It’s only
-a newspaper story,” expresses the all-too-common attitude of a public
-whose confidence in the reliability of newspapers has been undermined by
-news stories wholly or partially “faked.”
-
-The “coloring,” adulteration, and suppression of news as “food of
-opinion” is as dangerous to the body politic as similar manipulation of
-food-stuffs was to the physical bodies of our people before such
-practices were forbidden by law. How completely the opinions and moral
-judgments of a whole nation may be perverted by deliberate “coloring”
-and suppression of news, in this case by its own government, was
-demonstrated in Germany immediately before and during the world war.
-
-The jury of newspaper readers must have “the truth, the whole truth, and
-nothing but the truth,” if it is to give an intelligent verdict.
-
-
- V
-
-The so-called “yellow journals” are glaring examples of newspapers built
-up on news and editorial policies shaped to attract undiscriminating
-readers by sensational methods. By constantly emphasizing sensational
-news and by “sensationalizing” and “melodramatizing” news that is not
-sufficiently startling, as well as by editorials stirring up class
-feeling among the masses against the monied and ruling classes, “yellow
-journals” have been able to outstrip all other papers in circulation.
-
-Unquestionably the most serious aspect of the influence of sensational
-and yellow journalism is the distorted view of life thus given. Because
-these papers are widely read by the partially assimilated groups of
-foreign immigrants in large centres of population, like New York and
-Chicago, they exert a particularly dangerous influence by giving these
-future citizens a wrong conception of American society and government.
-That the false ideas of our life and institutions given to foreign
-elements of our population while they are in the process of becoming
-Americanized are a serious menace to this country, requires no proof. No
-matter who the readers may be, however, news that is “colored” to appear
-“yellow,” and misleading editorials, will always be dangerous to the
-public welfare.
-
-
- VI
-
-The treatment of sensational events, particularly those involving crime
-and scandal, undoubtedly constitutes one of the difficult problems of
-all newspapers. The demoralizing effect of accounts of criminal and
-vicious acts, when read by immature and morally unstable individuals, is
-generally admitted. On the other hand, fear of publicity and consequent
-disgrace to the wrong-doer and his family, is a powerful deterrent.
-Moreover, if newspapers suppressed news of crime and vice, citizens
-might remain ignorant of the extent to which they existed in the
-community, and consequently, with the aid of a corrupt local government,
-wrong-doing might flourish until it was a menace to every member of the
-community.
-
-To give sufficient publicity to news of crime and scandal in order to
-provide the necessary deterrent effect, to furnish readers with the
-information to which they are entitled, and at the same time to present
-such news so that it will not give offense or encourage morally weak
-readers to emulate the criminal and the vicious, define the middle
-course which exponents of constructive journalism must steer.
-
-
- VII
-
-Criticisms of the newspaper of the present day should not leave us with
-the impression that the American press is deteriorating. No one who
-compares the newspaper of to-day with its predecessors of fifty,
-seventy-five, or a hundred years ago, can fail to appreciate how
-immeasurably superior in every respect is the press of the present day.
-In our newspapers now there is much less of narrow political
-partisanship, much less of editorial vituperation and personal abuse,
-much less of objectionable advertising, and relatively less news of
-crime and scandal. Viewed from a distance of more than half a century,
-great American editors loom large, but a critical study of the papers
-they edited shows their limitations. They were pioneers in a new
-land,—for modern journalism began but eighty-five years ago,—and as
-such, they deserve all honor for blazing the trail; but we must not be
-blind to the defects of the papers that they produced, any more than we
-may overlook the faults of the press of our own day.
-
-The period of the struggle against slavery culminating in the Civil War
-was one of great editorial leadership. To say that it was the era of
-great “views-papers” and that the present is the day of great
-“news-papers” is to sum up the essential difference between the two
-periods. In terms of democratic government, this means that citizens of
-the older day were accustomed to accept as their own, political opinions
-furnished them ready-made by their favorite editor, whereas voters
-to-day want to form their own opinions on the basis of the news and
-editorials furnished them by their favorite paper. This greater
-independence of judgment, with its corollary, greater independence in
-voting, is a long step forward toward a more complete democracy.
-
-
- VIII
-
-The recent development of community spirit as a means of realizing more
-fully the ideals of democracy by fostering greater solidarity among the
-diverse elements of our population, has been reflected in the news
-policies of many papers. By “playing up” news that tends to the
-upbuilding of the community, and by “playing down,” and even eliminating
-entirely, news that tends to exert an unwholesome influence, newspapers
-in various parts of the country have developed a type of constructive
-journalism. Such consideration for the effect of news on readers as
-members of the community, and hence on community life, is one of the
-most important forward steps taken by the modern newspaper.
-
-Although occasion may arise from time to time for newspapers to turn the
-searchlight of publicity on social and political corruption, the feeling
-is gaining strength that newspaper crusades in the interests of
-institutions and movements making for community uplift are even more
-important than the continued exposure of evils. Many aggressive,
-crusading papers, accordingly, have turned from a policy of exposing
-such conditions to the constructive purpose of showing how various
-agencies may be used for community development. “Searchlight” journalism
-is thus giving way to “sunlight” journalism. A constructive policy that
-aims to handle local news and “local ends” of all news in such a manner
-that they will exert a wholesome, upbuilding influence on the community,
-is one of the most potent forces making for a better democracy.
-
-
- IX
-
-With the entry of the United States into world-affairs in coöperation
-with other nations, a new duty was placed upon the American press. For a
-number of years before the world war the amount of foreign news in the
-average American newspaper was very limited. With the decline of weekly
-letters from foreign countries written by well-known correspondents, and
-the reliance by newspapers on the great press associations for foreign
-news, readers had had relatively less news of importance from abroad
-than formerly. The world war naturally changed this condition
-completely.
-
-Unless the United States decides finally to return to its former policy
-of isolation, American citizens must be kept in touch with important
-movements in other nations, so that they can form intelligent opinions
-in regard to the relation of this country to these nations. Since the
-daily newspaper is the principal medium for presenting such news, it is
-clear that newspapers must be prepared to present significant foreign
-news in such a manner that it will attract readers, by connecting it
-with their interests as American citizens.
-
-
- X
-
-How the future will solve the problems of journalism must be largely a
-matter of conjecture. Temporarily the world war has given rise to
-peculiar problems, none of which, however, seems likely to have
-permanent effects on our newspapers. Censorship of news and of editorial
-discussion has precipitated anew the ever-perplexing question of the
-exact limits of the liberty of the press in war times. War, too, has
-made clearer the pernicious influence resulting from the dissemination
-throughout the world of “colored” news by means of semi-official news
-agencies subsidized and controlled by some of the European nations. The
-extent to which a whole nation may be kept in the dark by government
-control of news and discussion, as well as the impossibility of other
-nations getting important information to the people of such a country,
-has been strikingly exemplified by Germany and Austro-Hungary. The need
-of definite provision for international freedom of the press has been
-pointed out as an essential factor in any programme for permanent peace.
-
-The rise in the price of print paper and increased cost of production,
-largely the result of war conditions, have led so generally to the
-raising of the price of papers from one to two cents that the penny
-paper bids fair to disappear entirely. This increase in price has not
-appreciably reduced circulation. To economize in the use of paper during
-the war, many papers have reduced the number of pages by cutting down
-the amount of reading matter. Whether or not these changes will continue
-when normal conditions of business are restored cannot be predicted.
-
-Endowed newspapers, municipal newspapers, and even university
-newspapers, have been proposed as possible solutions of the problems of
-the press. Of these proposals only one, the municipal newspaper, has had
-a trial, and even that has not been tried under conditions that permit
-any conclusions as to its feasibility. Although there has been a marked
-tendency, hastened by the war, toward government ownership or control of
-railroad, telegraph, and telephone lines, which, like newspapers, are
-private enterprises that perform a public function, there has been no
-corresponding movement looking toward ownership or control of newspapers
-by the federal, state, or local government.
-
-Effective organization of newspaper writers and editors has been urged
-as a means of establishing definite standards for the profession. It
-seems remarkable that in this age of organization newspaper workers are
-the only members of a great profession who have no national association.
-Newspaper publishers, circulation managers, advertising men, and the
-editor-publishers of weekly and small daily newspapers have such
-organizations. For free-lance writers there is the Authors’ League of
-America. In several Middle Western states organizations of city editors
-have been effected; but a movement to unite them into a national
-association has not as yet made much progress.
-
-Two national newspaper conferences have been held under academic
-auspices to discuss the problems of journalism, the first at the
-University of Wisconsin in 1912, and the second at the University of
-Kansas, two years later. Although a number of leaders in the profession
-took part in the programmes and interesting discussion resulted, the
-attendance of newspaper workers was not sufficiently large to be
-representative of the country as a whole, and no permanent organization
-was effected.
-
-That a national organization of newspaper men and women is neither
-impossible nor ineffectual has been demonstrated in Great Britain, where
-three of such associations have been active for a number of years. The
-Institute of Journalists of Great Britain, an association of newspaper
-editors and proprietors, holds an annual conference for the discussion
-of current questions in journalism and has had as its head such
-distinguished journalists as Robert Donald of the London _Daily
-Chronicle_, A. G. Gardiner of the London _Daily News_, and J. L. Garvin,
-formerly editor of the _Pall Mall Gazette_ and now editor of the
-_Observer_. The other associations are the National Union of
-Journalists, composed exclusively of newspaper workers, which maintains
-“branches” and “district councils” in addition to the national
-association; and the Society of Women Journalists.
-
-
- XI
-
-There is no one simple solution for the complex problems of journalism.
-In so far as the newspaper is a private business enterprise, it will
-continue to adjust itself to the steadily advancing standards of the
-business world. “Service,” the new watchword in business, is already
-being taken up by the business departments of newspapers in relation to
-both advertisers and readers. The rejection of objectionable advertising
-and the guaranteeing of all advertising published have been among the
-first steps taken toward serving both readers and honest business men by
-protecting them against unscrupulous advertisers. When it is generally
-accepted in the business world that service, as well as honesty, is the
-best policy, no newspaper can long afford to pursue any other.
-
-Nor need private ownership be a menace to the completeness and accuracy
-with which newspapers present news and opinion. Just as business men are
-coming to realize that truthful advertising is most effective and that a
-satisfied customer is the best advertiser, so newspapers are coming more
-and more to appreciate the fact that accuracy and fair play in news and
-editorials are also “good business.” Neither the public nor a majority
-of editors and publishers can afford to permit unscrupulous private
-ownership to impair seriously the usefulness and integrity of any
-newspaper.
-
-In so far as the newspaper performs a public function, its usefulness
-will be measured by the character of the service that it renders. Its
-standing will be determined by the extent to which it serves faithfully
-the community, the state, and the nation. Whatever principles are
-formulated and whatever code is adopted for the profession of journalism
-will be based on the fundamental idea of service to the people—to the
-masses as well as to the classes.
-
-Newspaper workers, from the “cub” reporter to the editor-in-chief, will
-be recognized as public servants, not as mere employees of a private
-business. The high standards maintained by them in newspaper offices
-will reinforce the ideal of public service held up before college men
-and women preparing themselves for journalism. The public will
-understand more fully than it ever has done the necessity of supporting
-heartily the standards established by newspapers themselves. Requests to
-“keep it out of the paper” and threats of “stop my paper” will be less
-frequent when advertisers, business men, and readers see that such
-attempts at coercion are an indefensible interference with an
-institution whose first duty is to the public.
-
-With an ever-increasing appreciation of the value of its service in
-business relations and with an ever-broadening conception of its duties
-and responsibilities, the newspaper of to-morrow may be depended on to
-do its part in the greatest of all national and international tasks,
-that of “making the world safe for democracy.”
-
-
-
-
- THE PROFESSION OF JOURNALISM
-
-
-
-
- SOME ASPECTS OF JOURNALISM
-
- BY ROLLO OGDEN
-
-
- I
-
-It is, in a way, a form of flattery, in the eyes of modern journalism,
-that it should be put on its defense—added to the fascinating list of
-“problems.” This is a tribute to its importance. The compliment may
-often seem oblique. An editor will, at times, feel himself placed in
-much the same category as a famous criminal—a warning, a horrible
-example, a target for reproof, but still an interesting object. That
-last is the redeeming feature. If the newspaper of to-day can only be
-sure that it excites interest in the multitude, it is content. For to
-force itself upon the general notice is the main purpose of its spirit
-of shrill insistence, which so many have noted and so many have
-disliked.
-
-But the clamorous and assertive tone of the daily press may charitably
-be thought of as a natural reaction from its low estate of a few
-generations back. Upstart families or races usually have bad manners,
-and the newspaper, as we know it, is very much of an upstart. For long,
-its lot was contempt and contumely. In the first half of the eighteenth
-century, writing in general was reduced to extremities. Dr. Johnson says
-of Richard Savage that, “having no profession, he became by necessity an
-author.” But there was a lower deep, and that was journalism. Warburton
-wrote of one who is chiefly known by being pilloried in the _Dunciad_
-that he “ended in the common sink of all such writers, a political
-newspaper.” Even later it was recorded of the Rev. Dr. Dodd, author of
-the _Beauties of Shakespeare_, that he “descended so low as to become
-editor of a newspaper.” After that, but one step remained—to the
-gallows; and this was duly taken by Dr. Dodd in 1777, when he was hanged
-for forgery. A calling digged from such a pit may, without our special
-wonder, display something of the push and insolence natural in a class
-whose privileges were long so slender or so questioned that they must be
-loudly proclaimed for fear that they may be forgotten.
-
-This flaunting and over-emphasis also go well with the charge that the
-press of to-day is commercialized. That accusation no one undertaking to
-comment on newspapers can pass unnoticed. Yet why should journalism be
-exempt? It is as freely asserted that colleges are commercialized; the
-theatre is accused of knowing no standard but that of the box-office;
-politics has the money-taint upon it; and even the church is arraigned
-for ignoring the teachings of St. James, and being too much a respecter
-of the persons of the rich. If it is true that the commercial spirit
-rules the press, it is at least in good company. In actual fact,
-occasional instances of gross and unscrupulous financial control of
-newspapers for selfish or base ends must be admitted to exist. There are
-undoubtedly some editors who bend their conscience to their dealing.
-Newspaper proprietors exist who sell themselves for gain. But this is
-not what is ordinarily meant by the charge of commercialization.
-Reference is, rather, to the newspaper as a money-making institution.
-“When shall we have a journal,” asked a clergyman not long ago, “that
-will be published without advertisements?”
-
-The answer is, never—at least, I hope so, for the good of American
-journalism. We have no official press. We have no subsidized press. We
-have not even an endowed press. What that would be in this country I can
-scarcely imagine, but I am sure it would have little or no influence. A
-newspaper carries weight only as it can point to evidence of public
-sympathy and support. But that means a business side; it means
-patronage; it means an eye to money. A newspaper, like an army, goes
-upon its belly—though it does not follow that it must eat dirt. The
-dispute about being commercialized is always a question of more or less.
-When Horace Greeley founded the _Tribune_ in 1841, he had but a thousand
-dollars of his own in cash. Yet his struggle to make the paper a going
-concern was just as intense as if he were starting it to-day with a
-capital (and it would be needed) of a million. Greeley, to his honor be
-it said, refused from the beginning to take certain advertisements. But
-so do newspaper proprietors to-day whose expenses per week are more than
-Greeley’s were for the first year.
-
-The immensely large capital now required for the conduct of a daily
-newspaper in a great city has had important consequences. It has made
-the newspaper more of an institution, less of a personal organ. Men no
-longer designate journals by the owner’s or editor’s name. It used to be
-Bryant’s paper, or Greeley’s paper, or Raymond’s, or Bennett’s. Now it
-is simply _Times_, _Herald_, _Tribune_, and so on. No single personality
-can stamp itself upon the whole organism. It is too vast. It is a great
-piece of property, to be administered with skill; it is a carefully
-planned organization which best produces the effect when the
-personalities of those who work for it are swallowed up. The individual
-withers, but the newspaper is more and more. Journalism becomes
-impersonal. There are no more “great editors,” but there is a finer
-_esprit de corps_, better “team play,” an institution more and more
-firmly established and able to justify itself.
-
-Large capital in newspapers, and their heightened earning power, tend to
-steady them. Freaks and rash experiments are also shut out by lack of
-means. Greeley reckoned up a hundred or more newspapers that had died in
-New York before 1850. Since that time it would be hard to name ten. I
-can remember but two metropolitan dailies within twenty-five years that
-have absolutely suspended publication. Only contrast the state of things
-in Parisian journalism. There must be at least thirty daily newspapers
-in the French capital. Few of them have the air of living off their own
-business. Yet the necessary capital and the cost of production are so
-much smaller than ours that their various backers can afford to keep
-them afloat. But this fact does not make their sincerity or purity the
-more evident. On the contrary, the rumor of sinister control is more
-frequently circulated in connection with the French press than with our
-own. Our higher capitalization helps us. Just because a great sum is
-invested, it cannot be imperiled by allowing unscrupulous men to make
-use of the newspaper property; for that way ruin lies, in the end. The
-corrupt employment has to be concealed. If it had been known surely, for
-example, that Mr. Morgan, or Mr. Ryan, or Mr. Harriman owned a New York
-newspaper, and was utilizing it as a means of furthering his schemes,
-support would speedily have failed it, and it would soon have dried up
-from the roots.
-
-This give and take between the press and the public is vital to a just
-conception of American journalism. The editor does not nonchalantly
-project his thoughts into the void. He listens for the echo of his
-words. His relation to his supporters is not unlike Gladstone’s
-definition of the intimate connection between the orator and his
-audience. As the speaker gets from his hearers in mist what he gives
-back in shower, so the newspaper receives from the public as well as
-gives to it. Too often it gets as dust what it gives back as mud; but
-that does not alter the relation. Action and reaction are all the while
-going on between the press and its patrons. Hence it follows that the
-responsibility for the more crying evils of journalism must be divided.
-
-I would urge no exculpation for the editor who exploits crime, scatters
-filth, and infects the community with moral poison. The original
-responsibility is his, and it is a fearful one. But it is not solely
-his. The basest and most demoralizing journal that lives, lives by
-public approval or tolerance. Its readers and advertisers have its life
-in their hands. At a word from them, it would either reform or die. They
-have the power of “recall” over it, as it is by some proposed to grant
-the people a power of recall over bad representatives in legislature or
-Congress. The very dependence of the press upon support gives its
-patrons the power of life and death over it.
-
-Advertisers are known to go to a newspaper office to seek favors,
-sometimes improper, often innocent. Why should they, and mere readers,
-too, not exercise their implied right to protest against vulgarity, the
-exaggeration of the trivial, hysteria, indecency, immorality, in the
-newspaper which they are asked to buy or to patronize? To a journalist
-of the offensive class they could say: “You excuse yourself by alleging
-that you simply give what the public demands; but we say that your very
-assertion is an insult to us and an outrage upon the public. You say
-that nobody protests against your course; well, we are here to protest.
-You point to your sales; we tell you that, unless you mend your columns,
-we will buy no more.” There lies here, I am persuaded, a vast unused
-power for the toning up of our journalism. At any rate, the reform of a
-free press in a free people can be brought about only by some such
-reaction of the medium upon the instrument. Legislation direct would be
-powerless. Sir Samuel Romilly perceived this when he argued in
-Parliament against proposals to restrict by law the “licentious press.”
-He said that, if the press were more licentious than formerly, it was
-because it had not yet got over the evils of earlier arbitrary control;
-and the only sure way to reform it was to make it still more free.
-Romilly would doubtless have agreed that a free people will, in the long
-run, have as good newspapers as it wants and deserves to have.
-
-As it is, public sentiment has a way, on occasion, of speaking through
-the press with astonishing directness and power. All the noise and
-extravagance, the ignorance and the distortion, cannot obscure this.
-There is a rough but great value in the mere publicity which the
-newspaper affords. The free handling of rulers has much for the credit
-side. When Senior was talking with Thiers in 1856, the conversation fell
-upon the severe press laws under Napoleon III. The Englishman said that
-perhaps these were due to the license of newspapers in the time of the
-foregoing republic, when their attacks on public men were often the
-extreme of scurrility. “C’était horrible,” said Thiers; “mais, pour moi,
-j’aime mieux être gouverné par des honnêtes gens qu’on traite comme des
-voleurs, que par des voleurs qu’on traite en honnêtes gens.”[1] And when
-you have some powerful robbers to invoke the popular verdict upon, there
-is nothing like modern journalism for doing the job thoroughly. Those
-great names in our business and political firmament which lately have
-fallen like Lucifer, dreaded exposure in the press most of all. Courts
-and juries they could have faced with equanimity; or, rather, their
-lawyers would have done it for them in the most beautiful illustration
-of the law’s delay. But the very clamor of newspaper publicity was like
-an embodied public conscience pronouncing condemnation—every headline an
-officer. I know of no other power on earth that could have stripped away
-from these rogues every shelter which their money could buy, and have
-been to them such an advance section of the Day of Judgment. In the
-immense publicity that dogged them they saw that worst of all
-punishments described by Shelley:—
-
- —when thou must _appear_ to be
- That which thou art internally;
- And after many a false and fruitless crime,
- Scorn track thy lagging fall.
-
-Footnote 1:
-
- “It is terrible, but for my part, I would rather be governed by honest
- men who are treated as though they were thieves, than by thieves who
- are treated as though they were honest men.”—ED.
-
-
- II
-
-It is, no doubt, a belief in this honestly and wholesomely scourging
-power of newspapers which has made the champions of modern democracy
-champions also of the freedom of the press. It has not been seriously
-hampered or shackled in this country; but the history of its
-emancipation from burdensome taxation in England shows how the
-progressive and reactionary motives or temperaments come to view. When
-Gladstone was laboring, fifty years ago, to remove the last special tax
-upon newspapers, Lord Salisbury—he was then Lord Robert Cecil—opposed
-him with some of his finest sneers. Could it be maintained that a person
-of any education could learn anything from a penny paper? It might be
-said that the people would learn from the press what had been uttered by
-their representatives in Parliament, but how much would that add to
-their education? They might even discover the opinions of the editor.
-All this was very interesting, but it did not carry real instruction to
-the mind. To talk about a tax on newspapers being a tax on knowledge was
-a prostitution of real education. And so on. But contrast this with John
-Bright’s opinion. In a letter written in 1885, but not published till
-this year, he said: “Few men in England owe so much to the press as I
-do. Its progress has been very great. I was one of those who worked
-earnestly to overthrow the system of taxation which from the time of
-Queen Anne had fettered, I might almost say, strangled it out of
-existence.... I hope the editors and conductors of our journals may
-regard themselves as under a great responsibility, as men engaged in the
-great work of instructing and guiding our people.... On the faithful
-performance of their duties, on their truthfulness and their adherence
-to the moral law, the future of our country depends.”
-
-To pass from these ideals to the tendencies and perplexities of
-newspapers as they are is not possible without the sensation of a jar.
-For specimens of the faults found in even the reputable press by
-fair-minded men we may turn to a recent address before a university
-audience by Professor Butcher. Admitting that journalism had never
-before been “so many-sided, so well informed, so intellectually alert,”
-he yet noted several literary and moral defects. Of these he dwelt first
-upon “hasty production.” “Formerly, the question was, who is to have the
-last word; now it is a wild race between journalists as to who will get
-the _first_ word.” The professor found the marks of hurry written all
-over modern newspapers. Breathless haste could not but affect the
-editorial style. “It is smartly pictorial, restless, impatient,
-emphatic.” This charge no editor of a daily paper can find it in his
-heart confidently to attempt to repel. His work has to be done under
-narrow and cramping conditions of time. The hour of going to press is
-ever before him as an inexorable fate. And that judgments formed and
-opinions expressed under such stress are often of a sort that one would
-fain withdraw, no sane writer for the press thinks of denying. This
-ancient handicap of the pressman was described by Cowper in 1780. “I
-began to think better of his [Burke’s] cause,” he wrote to the Rev. Mr.
-Unwin, “and burnt my verses. Such is the lot of the man who writes upon
-the subject of the day; the aspect of affairs changes in an hour or two,
-and his opinion with it; what was just and well-deserved satire in the
-morning, in the evening becomes a libel; the author commences his own
-judge, and, while he condemns with unrelenting severity what he so
-lately approved, is sorry to find that he has laid his leaf gold upon
-touchwood, which crumbled away under his finger.”
-
-While all this is sorrowfully true,—to none so sorrowful as those who
-have it frequently borne in upon them by personal experience,—it is,
-after all, _du métier_. It is a condition under which the work must be
-done, or not at all. A public which occasionally disapproves of a
-newspaper too quick on the trigger would not put up at all with one
-which held its fire too long. And there is, when all is said, a good
-deal of the philosophy of life in the compulsion to “go to press.” Only
-in that spirit can the rough work of the world get done. The artist may
-file and polish endlessly; the genius may brood; but the newspaper man
-must cut short his search for the full thought or the perfect phrase,
-and get into type with the best at the moment attainable. At any rate,
-this makes for energy decision, and a ready practicality. Life is made
-up of such compromises, such forced adjustments, such constant striving
-for the ideal with the necessitated acceptance of the closest approach
-to it possible, as are of the very atmosphere in the office of a daily
-newspaper. But the result is got. The pressure may be bad for literary
-technique but at all events it forces out the work. If Lord Acton had
-known something of the driving motives of a journalist, he would not
-have spent fifty years collecting material for a great history of
-liberty, and then died before being quite persuaded in his own mind that
-he was ready to write it. The counsel of wisdom which Mr. Brooke gives
-in _Middlemarch_ need never be addressed to a newspaper writer; that he
-must “pull up” in time, every day teaches him.
-
-Professor Butcher also drew an ingenious parallel between the Sophists
-of ancient Greece and present-day journalists. It was not very
-flattering to the latter. One of the points of comparison was that
-“their pretensions were high and their basis of knowledge generally
-slight.” Now, “ignorance,” added the uncomplimentary professor, “has its
-own appropriate manner, and most journalists, being very clever fellows,
-are, when they are ignorant, conscious of their ignorance. A fine,
-elusive manner is therefore adopted; it is enveloped in a haze.” To this
-charge, also, a bold and full plea of not guilty cannot be entered by a
-newspaper man. If his own conscience would allow it, he knows that too
-many of his own calling would rise up to confute him. The jokes, flings,
-stories, confessions are too numerous about the easy and empty
-assumptions of omniscience by the press. Mr. Barrie has, in his
-reminiscential _When a Man’s Single_, told too many tales out of the
-sanctum. Some of them bear on the point in hand. For example:—
-
-“‘I am not sure that I know what the journalistic instinct precisely
-is,’ Rob said, ‘and still less whether I possess it.’
-
-“‘Ah, just let me put you through your paces,’ replied Simms. ‘Suppose
-yourself up for an exam. in journalism, and that I am your examiner.
-Question One: The house was soon on fire; much sympathy is expressed
-with the sufferers. Can you translate that into newspaper English?’
-
-“‘Let me see,’ answered Rob, entering into the spirit of the
-examination. ‘How would this do: In a moment the edifice was enveloped
-in shooting tongues of flame; the appalling catastrophe has plunged the
-whole street into the gloom of night’?
-
-“‘Good. Question Two: A man hangs himself; what is the technical heading
-for this?’
-
-“‘Either “Shocking Occurrence” or “Rash Act.’”
-
-“‘Question Three: _Pabulum, Cela va sans dire, Par excellence, Ne plus
-ultra._ What are these? Are there any more of them?’
-
-“‘They are scholarships,’ replied Rob; ‘and there are two more, namely,
-_Tour de force_ and _Terra firma_.’
-
-“‘Question Four: A. (a soldier) dies at 6 P.M. with his back to the foe;
-B. (a philanthropist) dies at 1 A.M.; which of these, speaking
-technically, would you call a creditable death?’
-
-“‘The soldier’s, because time was given to set it.’
-
-“‘Quite right. Question Five: Have you ever known a newspaper which did
-not have the largest circulation and was not the most influential
-advertising medium?’
-
-“‘Never.’
-
-“‘Well, Mr. Angus,’ said Simms, tiring of the examination, ‘you have
-passed with honors.’”
-
-Many cynical admissions by the initiate could be quoted. The question
-was recently put to a young man who had a place on the staff of a
-morning newspaper: “Are you not often brought to a standstill for lack
-of knowledge?” “No,” he replied, “as a rule I go gayly ahead, and
-without a pause. My only difficulty is when I happen to know something
-of the subject.” But no one takes these sarcasms too seriously. They are
-a part of the Bohemian tradition of journalism. But Bohemianism has gone
-out of the newspaper world, as the profession has become more
-specialized, more of a serious business. Even in his time, Jules Janin,
-writing to Madame de Girardin apropos of her _École des Journalistes_,
-happily exposed the “assumption that good leading articles ever were or
-ever could be produced over punch and broiled bones, amidst intoxication
-and revelry.”
-
-Editors may still be ignorant, but at any rate they are not unblushingly
-devil-may-care about it. They do not take their work as a pure lark.
-They try to get their facts right. And the appreciation of accurate
-knowledge, if not always the market for it, is certainly higher now in
-newspaper offices than it used to be. The multiplied apparatus of
-information has done at least that for the profession. Much of its
-knowledge may be “index-learning,” but at any rate it gets the eel by
-the tail. And the editor has a fairish retort for the general writer in
-the fact that the latter might more often be caught tripping if he had
-to produce his wisdom on demand and get it irrevocably down in black and
-white and in a thousand hands without time for consideration or
-amendment. This truth was frankly put by Motley in a letter to Holmes in
-1862: “I take great pleasure in reading your prophecies, and intend to
-be just as free in hazarding my own.... If you make mistakes, you shall
-never hear of them again, and I promise to forget them. Let me ask the
-same indulgence from you in return. This is what makes letter-writing a
-comfort, and journalism dangerous.”
-
-It is a distinction which an editor may well lay to his soul when
-accused of being a mere Gigadibs—
-
- You, for example, clever to a fault,
- The rough and ready man who write apace,
- Read somewhat seldomer, think, perhaps, even less.
-
-Even in journalism, the Spanish proverb holds that knowing something
-does not take up any room—_el saber no ocupa lugar_. Special information
-is, as I often have occasion to say to applicants for work, the one
-thing that gives a stranger a chance in a newspaper office. The most
-out-of-the-way knowledge has a trick of falling pat to the day’s need. A
-successful London journalist got his first foothold by knowing all about
-Scottish Disruption, when that struggle between the Established and Free
-churches burst upon the horizon. The editor simply had to have the
-services of a man who could tell an interested English public all about
-the question which was setting the heather afire. Similarly, not long
-since, a young American turned up in New York with apparently the most
-hopeless outfit for journalistic work. He had spent eight years in Italy
-studying mediæval church history—and that was his basis for thinking he
-could write for a daily paper of the palpitating present! But it
-happened just then that the aged Leo XIII drew to his end, and here was
-a man who knew all the _Papabili_—cardinals and archbishops; who
-understood thoroughly the ceremony and procedure of electing a pope; who
-was drenched in all the actualities of the situation, and who could,
-therefore, write about it with an intelligence and sympathy which made
-his work compel acceptance, and gave him entrance into journalism by the
-unlikely Porta Romana. It is but an instance of the way in which a
-profession growing more serious is bound to take knowledge more
-seriously.
-
-
- III
-
-It is, however, what Sir Wemyss Reid called the “Wegotism” of the press
-that some fastidious souls find more offensive than its occasional
-betrayals of crass ignorance. Lecky remarked upon it, in his chapters on
-the rise of newspapers in England. “Few things to a reflecting mind are
-more curious than the extraordinary weight which is attached to the
-anonymous expression of political opinion. Partly by the illusion of the
-imagination, partly by the weight of emphatic assertion, a plural
-pronoun, conspicuous type, and continual repetition, unknown men are
-able, without exciting any surprise or sense of incongruity, to assume
-the language of the accredited representatives of the nation, and to
-rebuke, patronize, or insult its leading men with a tone of authority
-which would not be tolerated from the foremost statesmen of their time.”
-
-A remedy frequently suggested is signed editorials. Let the Great
-Unknown come out from behind his veil of anonymity, and drop his “plural
-of majesty.” Then we should know him for the insignificant and
-negligible individual he is. It is true that some hesitating attempts of
-that kind have been made in this country, mostly in the baser
-journalism, but they have not succeeded. There is no reason to think
-that this practice will ever take root among us. It arose in France
-under conditions of rigorous press censorship, and really goes in spirit
-with the wish of government or society to limit that perfect freedom of
-discussion which anonymous journalism alone can enjoy. Legal
-responsibility is, of course, fixed in the editor and proprietors. Nor
-is the literary disguise, as a rule, of such great consequence, or so
-difficult to penetrate. Most editors would feel like making the same
-answer to an aggrieved person that Swift gave to one of his victims. In
-one of his short poems he threw some of his choicest vitriol upon one
-Bettesworth, a lawyer of considerable eminence, who in a rage went to
-Swift and demanded whether he was the author of that poem. The Dean’s
-reply was: “Mr. Bettesworth, I was in my youth acquainted with great
-lawyers who, knowing my disposition to satire, advised me that, if any
-scoundrel or blockhead whom I had lampooned should ask, ‘Are you the
-author of this paper?’ I should tell him that I was not the author; and
-therefore I tell you, Mr. Bettesworth, that I am not the author of these
-lines.”
-
-But the real defense of impersonal journalism lies in the conception of
-a newspaper, not as an individual organ, but as a public institution.
-Walter Bagehot, in his _Physics and Politics_, uses the newspaper as a
-good illustration of an organism subduing everything to type. Individual
-style becomes blended in the common style. The excellent work of
-assistant editors is ascribed to their chief, just as his blunders are
-shouldered off upon them. It becomes impossible to dissect out the
-separate personalities which contribute to the making up of the whole.
-The paper represents, not one man’s thought, but a body of opinion.
-Behind what is said each day stands a long tradition. Writers,
-reviewers, correspondents, clientele, add their mite, but it is little
-more than Burns’s snowflake falling into the river. The great stream
-flows on. I would not minimize personality in journalism. It has counted
-enormously; it still counts. But the institutional, representative idea
-is now most telling. The play of individuality is much restricted; has
-to do more with minor things than great policies. John Stuart Mill, in a
-letter of 1863 to Motley, very well hit off what may be called the
-chance rôle of the individual in modern journalism: “The line it [the
-London _Times_] takes on any particular question is much more a matter
-of accident than is supposed. It is sometimes better than the public,
-and sometimes worse. It was better on the Competitive Examinations and
-on the Revised Educational Code, in each case owing to the accidental
-position of a particular man who happened to write on it—both which men
-I could name to you.”
-
-Wendell Phillips told of once taking a letter to the editor of a Boston
-paper, whom he knew, with a request that it be published. The editor
-read it over, and said, “Mr. Phillips, that is a very good and
-interesting letter, and I shall be glad to publish it; but I wish you
-would consent to strike out the last paragraph.”
-
-“Why,” said Phillips, “that paragraph is the precise thing for which I
-wrote the whole letter. Without that it would be pointless.”
-
-“Oh, I see that,” replied the editor; “and what you say in it is
-perfectly true,—the very children in the streets know that it is true. I
-fully agree with it all myself. Yet it is one of those things which it
-will not do to say publicly. However, if you insist upon it, I will
-publish the letter as it stands.”
-
-It was published the next morning, and along with it a short editorial
-reference to it, saying that a letter from Mr. Phillips would be found
-in another column, and that it was extraordinary that so keen a mind as
-his should have fallen into the palpable absurdity contained in the last
-paragraph.
-
-The story suggests the harmful side of the interaction between press and
-public. It sometimes puts a great strain upon the intellectual honesty
-of the editor. He is doubtful how much truth his public will bear. His
-audience may seem to him, on occasions, minatory, as well as, on others,
-encouraging. So hard is it for the journalist to be sure, with Dr.
-Arnold, that the times will always bear what an honest man has to say.
-At this point, undoubtedly, we come upon the moral perils of the
-newspaper man. And when outsiders believe that he writes to order, or
-without conviction, they naturally hold a low view of his occupation.
-
-Journalism, wrote Mrs. Mark Pattison in 1879, “harms those, even the
-most gifted, who continue in it after early life. They cannot honestly
-write the kind of thing required for their public if they are really
-striving to reach the highest level of thought and work possible to
-themselves.” If this were always and absolutely true, little could be
-said for the Fourth Estate. We should all have to agree with James
-Smith, of _Rejected Addresses_ fame:—
-
- Hard is his lot who edits, thankless job!
- A Sunday journal for the factious mob.
- With bitter paragraph and caustic jest,
- He gives to turbulence the day of rest,
- Condemn’d this week rash rancor to instil,
- Or thrown aside, the next, for one who will.
- Alike undone, or if he praise or rail
- (For this affects his safety, that his sale),
- He sinks, alas, in luckless limbo set—
- If loud for libel, and if dumb for debt.
-
-The real libel, however, would be the assertion that the work of
-American journalism is done to any large extent in that spirit of the
-galley slave. With all its faults, it is imbued with the desire of being
-of public service. That is often overlaid by other motives—money-making,
-timeserving, place-hunting. But at the high demand of a great moral or
-political crisis, it will assert itself, and editors will be found as
-ready as their fellows to hazard their all for the common weal. To show
-what sort of fire may burn at the heart of the true journalist, I append
-a letter never before published:—
-
- “NEW YORK, _April 23, 1867_.
-
- “There is a man here named Barnard, on the bench of the Supreme
- Court. Some years ago he kept a gambling saloon in San Francisco,
- and was a notorious blackleg and _vaurien_. He came then to New
- York, plunged into the basest depths of city politics, and emerged
- Recorder. After two or three years he got by the same means to be a
- judge of the Supreme Court. His reputation is now of the very worst.
- He is unscrupulous, audacious, barefaced, and corrupt to the last
- degree. He not only takes bribes, but he does not even wait for them
- to be offered him. He sends for suitors, or rather for their
- counsel, and asks for the money as the price of his judgments. A
- more unprincipled scoundrel does not breathe. There is no way in
- which he does not prostitute his office, and in saying this I am
- giving you the unanimous opinion of the bar and the public. His
- appearance on the bench I consider literally an awful occurrence.
- Yet the press and bar are muzzled,—for that is what it comes to,—and
- this injurious scoundrel has actually got possession of the highest
- court in the State, and dares the Christian public to expose his
- villainy.
-
- “If I were satisfied that, if the public knew all this, it would lie
- down under it, I would hand the _Nation_ over to its creditors and
- take myself and my children out of the community. I will not believe
- that yet. I am about to say all I dare say—as yet—in the _Nation_
- to-morrow. Barnard is capable of ruining us, if he thought it worth
- his while, and could of course imprison me for contempt, if he took
- it into his head, and I should have no redress. You have no idea
- what a labyrinth of wickedness and chicane surrounds him. Moreover,
- I have no desire either for notoriety or martyrdom, and am in
- various ways not well fitted to take a stand against rascality on
- such a scale as this. But this I do think, that it is the duty of
- every honest man to do something. Barnard has now got possession of
- the courts, and if he can silence the press also, where is reform to
- come from?... I think some movement ought to be set on foot having
- for its object the hunting down of corrupt politicians, the exposure
- of jobs, the sharpening of the public conscience on the whole
- subject of political purity. If this cannot be done, the growing
- wealth will kill—not the nation, but the form of government without
- which, as you and I believe, the nation would be of little value to
- humanity.”
-
-This was written to Professor Charles Eliot Norton by the late Edwin
-Lawrence Godkin. The Barnard referred to was, of course, the infamous
-judge from whom, a few years later, the judicial robes were stripped.
-Mr. Godkin’s attack upon him was, so far as I know, the first that was
-made in print. But the passion of indignation which glowed in that great
-journalist, with his willingness to hazard his own fortunes in the
-public behalf, only sets forth conspicuously what humbler members of the
-press feel as their truest motive and their noblest reward.
-
-
-
-
- PRESS TENDENCIES AND DANGERS
-
- BY OSWALD GARRISON VILLARD
-
-The passing of the _Boston Journal_, in the eighty-fourth year of its
-age, by merger with the _Boston Herald_ has rightly been characterized
-as a tragedy of journalism. Yet it is no more significant than the
-similar merger of the _Cleveland Plain Dealer_ and the _Cleveland
-Leader_, or the _New York Press_ and the _New York Sun_. All are in
-obedience to the drift toward consolidation which has been as marked in
-journalism as in other spheres of business activity—for this is purely a
-business matter. True, in the cases of the Sun and the _Press_ Mr.
-Munsey’s controlling motive was probably the desire to obtain the
-Associated Press service for the _Sun_, which he could have secured in
-no other way. But Mr. Munsey was not blind to the advantages of
-combining the circulation of the _Press_ and the _Sun_, and has profited
-by it.
-
-It is quite possible that there will be further consolidations in New
-York and Boston before long; at least conditions are ripe for them.
-Chicago has now only four morning newspapers, including the
-_Staats-Zeitung_, but one of these has an uncertain future before it.
-The _Herald_ of that city is the net result of amalgamations which
-successively wiped out the _Record_, the _Times_, the _Chronicle_, and
-the _Inter-Ocean_. It is only a few years ago that the _Boston Traveler_
-and the _Evening Herald_ were consolidated, and Philadelphia, Baltimore,
-New Orleans, Portland (Oregon), and Philadelphia are other cities in
-which there has been a reduction in the number of dailies.
-
-In the main it is correct to say that the decreasing number of
-newspapers in our larger American cities is due to the enormously
-increased costs of maintaining great dailies. This has been found to
-limit the number which a given advertising territory will support. It is
-a fact, too, that there are few other fields of enterprise in which so
-many unprofitable enterprises are maintained. There is one penny daily
-in New York which has not paid a cent to its owners in twenty years;
-during that time its income has met its expenses only once. Another of
-our New York dailies loses between $400,000 and $500,000 a year, if
-well-founded report is correct, but the deficit is cheerfully met each
-year. It may be safely stated that scarcely half of our New York morning
-and evening newspapers return an adequate profit.
-
-The most striking fact about the recent consolidations is that this
-leaves Cleveland with only one morning newspaper, the _Plain Dealer_. It
-is the sixth city in size in the United States, yet it has not appeared
-to be large enough to support both the _Plain Dealer_ and the _Leader_,
-not even with the aid of what is called “foreign,” or national,
-advertising, that is, advertising which originates outside of Cleveland.
-There are now many other cities in which the seeker after morning news
-is compelled to take it from one source only, whatever his political
-affiliations may be: in Indianapolis, from the _Star_; in Detroit, from
-the _Free Press_; in Toledo, from the _Times_; in Columbus, from the
-_State Journal_; in Scranton, from the _Republican_; in St. Paul, from
-the _Pioneer Press_; and in New Orleans, from the _Times-Picayune_. This
-circumstance comes as a good deal of a shock to those who fancy that at
-least the chief political parties should have their representative
-dailies in each city—for that is the old American tradition.
-
-Turning to the State of Michigan, we find that the development has gone
-even further, for here are some sizable cities with no morning newspaper
-and but one in the evening field. In fourteen cities whose population
-has more than doubled during the last twenty-five years the number of
-daily newspapers printed in the English language has shrunk from 42 to
-only 23. In nine of these fourteen cities there is not a single morning
-newspaper; they have but one evening newspaper each to give them the
-news of the world, unless they are content to receive their news by mail
-from distant cities. On Sunday they are better off, for there are seven
-Sunday newspapers in these towns. In the five cities having more than
-one newspaper, there are six dailies that are thought to be unprofitable
-to their owners, and it is believed that, within a short time, the
-number of one-newspaper cities will grow to twelve, in which case
-Detroit and Grand Rapids will be the only cities with morning dailies.
-It is reported by competent witnesses that the one-newspaper towns are
-not only well content with this state of affairs, but that they actively
-resist any attempt to change the situation, the merchants in some cases
-banding together voluntarily to maintain the monopoly by refusing
-advertising to those wishing to start competition.
-
-It is of course true that in the larger cities of the East there are
-other causes than the lack of advertising to account for the
-disappearance of certain newspapers. Many of them have deserved to
-perish because they were inefficiently managed or improperly edited. The
-_Boston Transcript_ declares that the reason for the _Journal’s_ demise
-was lack “of that singleness and clearness of direction and purpose
-which alone establish confidence in and guarantee abiding support of a
-newspaper.” If some of the Hearst newspapers may be cited as examples of
-successful journals that have neither clearness nor honesty of purpose,
-it is not to be questioned that a newspaper with clear-cut, vigorous
-personalities behind it is far more likely to survive than one that does
-not have them. But it does not help the situation to point out, as does
-the _Columbia_ (S. C.) _State_, that “sentiment and passion” have been
-responsible for the launching of many of the newspaper wrecks; for often
-sentiment and the righteous passion of indignation have been responsible
-for the foundation of notable newspapers such as the _New York Tribune_,
-whose financial success was, for a time at least, quite notable. It is
-the danger that newspaper conditions, because of the enormously
-increased costs and this tendency to monopoly, may prevent people who
-are actuated by passion and sentiment from founding newspapers, which is
-causing many students of the situation much concern. What is to be the
-hope for the advocates of new-born and unpopular reforms if they cannot
-have a press of their own, as the Abolitionists and the founders of the
-Republican party set up theirs in a remarkably short time, usually with
-poverty-stricken bank accounts?
-
-If no good American can read of cities having only one newspaper without
-concern,—since democracy depends largely upon the presenting of both
-sides of every issue,—it does not add any comfort to know that it would
-take millions to found a new paper, on a strictly business basis, in our
-largest cities. Only extremely wealthy men could undertake such a
-venture,—precisely as the rejuvenated _Chicago Herald_ has been financed
-by a group of the city’s wealthiest magnates,—and even then the success
-of the undertaking would be questionable if it were not possible to
-secure the Associated Press service for the newcomer.
-
-The “journal of protest,” it may be truthfully said, is to-day being
-confined, outside of the Socialistic press, to weeklies of varying
-types, of which the _Survey_, the _Public_, and the _St. Louis Mirror_,
-are examples; and scores of them fall by the wayside. The large sums
-necessary to establish a journal of opinion are being demonstrated by
-the _New Republic_. Gone is the day when a _Liberator_ can be founded
-with a couple of hundred dollars as capital. The struggle of the _New
-York Call_ to keep alive, and that of some of our Jewish newspapers, are
-clear proof that conditions to-day make strongly against those who are
-fired by passion and sentiment to give a new and radical message to the
-world.
-
-True, there is still opportunity in small towns for editorial courage
-and ability; William Allen White has demonstrated that. But in the small
-towns the increased costs due to the war are being felt as keenly as in
-the larger cities. _Ayer’s Newspaper Directory_ shows a steady shrinkage
-during the last three years in the weeklies, semi-weeklies,
-tri-weeklies, and semi-monthlies, there being 300 less in 1916 than in
-1914. There lies before me a list of 76 dailies and weeklies over which
-the funeral rites have been held since January 1, 1917; to some of them
-the government has administered the _coup de grace_. There are three
-Montreal journals among them, and a number of little German
-publications, together with the notorious _Appeal to Reason_ and a
-couple of farm journals: 21 states are represented in the list, which is
-surely not complete.
-
-Many dailies have sought to save themselves by increasing their price to
-two cents, as in Chicago, Pittsburg, Buffalo, and Philadelphia; and
-everywhere there has been a raising of mail-subscription and advertising
-rates, in an effort to offset the enormous and persistent rise in the
-cost of paper and labor. It is indisputable, however, that, if we are in
-for a long war, many of the weaker city dailies and the country dailies
-must go to the wall, just as there have been similar failures in every
-one of the warring nations of Europe.
-
-Surveying the newspaper field as a whole, there has not been of late
-years a marked development of the tendency to group together a number of
-newspapers under one ownership in the manner of Northcliffe. Mr. Hearst,
-thanks be to fortune, has not added to his string lately; his group of
-_Examiners_, _Journals_, and _Americans_ is popularly believed not to be
-making any large sums of money for him, because the weaker members
-offset the earnings of the prosperous ones, and there is reputed to be
-great managerial waste.[2] When Mr. Munsey buys another daily, he
-usually sells an unprosperous one or adds another grave to his private
-and sizable newspaper cemetery. The Scripps-McRae Syndicate, comprising
-some 22 dailies, has not added to its number since 1911.
-
-Footnote 2:
-
- Mr. Hearst acquired the _Boston Advertiser_ in November 1917, shortly
- after this article was written.-ED.
-
-In Michigan the Booth Brothers control six clean, independent papers,
-which, for the local reasons given above, exercise a remarkable
-influence. The situation in that state shows clearly how comparatively
-easy it would be for rich business men, with selfish or partisan
-purpose, to dominate public opinion there and poison the public mind
-against anything they disliked. It is a situation to cause much
-uneasiness when one looks into the more distant future and considers the
-distrust of the press because of a far-reaching belief that the large
-city newspaper, being a several-million-dollar affair, must necessarily
-have managers in close alliance with other men in great business
-enterprises,—the chamber of commerce, the merchants’ association
-group,—and therefore wholly detached from the aspirations of the plain
-people.
-
-Those who feel thus will be disturbed by another remarkable
-consolidation in the field of newspaper-making—the recent absorption of
-a large portion of the business of the American Press Association by the
-Western Newspaper Union. The latter now has an almost absolute monopoly
-in supplying “plate” and “ready to print” matter to the small daily
-newspapers and the country weeklies—“patent insides” is a more familiar
-term. The Western Newspaper Union to-day furnishes plate matter to
-nearly fourteen thousand newspapers—a stupendous number. In 1912 a
-United States court in Chicago forbade this very consolidation as one in
-restraint of trade; to-day it permits it because the great rise in the
-cost of plate matter, from four to seventeen cents a pound, seems to
-necessitate the extinction of the old competition and the establishment
-of a monopoly. The court was convinced that this field of newspaper
-enterprise will no longer support two rival concerns. An immense power
-which could be used to influence public opinion is thus placed in the
-hands of the officers of a money-making concern, for news matter is
-furnished as well as news photogravures.
-
-Only the other day I heard of a boast that a laudatory article praising
-a certain astute Democratic politician had appeared in no less than
-7,000 publications of the Union’s clients. Who can estimate the value of
-such an advertisement? Who can deny the power enormously to influence
-rural public opinion for better or for worse? Who can deny that the very
-innocent aspect of such a publication makes it a particularly easy, as
-well as effective, way of conducting propaganda for better or for worse?
-So far it has been to the advantage of both the associations to carry
-the propaganda matter of the great political parties,—they deny any
-intentional propaganda of their own,—but one cannot help wondering
-whether this will always be the case, and whether there is not danger
-that some day this tremendous power may be used in the interest of some
-privileged undertaking or some self-seeking politicians. At least, it
-would seem as if our law-makers, already so critical of the press, might
-be tempted to declare the Union a public-service corporation and,
-therefore, bound to transmit all legitimate news offered to it.
-
-In the strictly news-gathering field there is probably a decrease of
-competition at hand. The Allied governments abroad and our courts at
-home have struck a hard blow at the Hearst news-gathering concern, the
-International News Association, which has been excluded from England and
-her colonies, Italy, and France, and has recently been convicted of
-news-stealing and falsification on the complaint of the Associated
-Press. The case is now pending an appeal in the Supreme Court, when the
-decision of the lower court may be reversed. If, as a result of these
-proceedings, the association eventually goes out of business, it will be
-to the public advantage, that is, if honest, uncolored news is a
-desideratum. This will give to the Associated Press—the only press
-association which is altogether coöperative and makes no profit by the
-sale of its news—a monopoly in the morning field. If this lack of
-organized competition—it is daily competing with the special
-correspondents of all the great newspapers—has its drawbacks, it is
-certainly reassuring that throughout this unprecedented war the
-Associated Press has brought over an enormous volume of news with a
-minimum of just complaints as to the fidelity of that news—save that it
-is, of course, rigidly censored in every country, and particularly in
-passing through England. It has met vast problems with astounding
-success.
-
-But it is in considerable degree dependent upon foreign news agencies,
-like Reuter’s, the Havas Agency in France, the Wolf Agency in Germany,
-and others, including the official Russian agency. Where these are not
-frankly official agencies, they are the creatures of their governments
-and have been either deliberately used by them to mislead others, and
-particularly foreign nations, or to conceal the truth from their own
-subjects. As Dean Walter Williams, of the University of Missouri School
-of Journalism, has lately pointed out, if there is one thing needed
-after this war, it is the abolition of these official and semi-official
-agencies with their frequent stirring up of racial and international
-hatreds. A free press after the war is as badly needed as freedom of the
-seas and freedom from conscienceless kaisers and autocrats.
-
-At home, when the war is over, there is certain to be as relatively
-striking a slant toward social reorganization, reform, and economic
-revolution as had taken place in Russia, and is taking place in England
-as related by the _London Times_. When that day comes here, the deep
-smouldering distrust of our press will make itself felt. Our Fourth
-Estate is to have its day of overhauling and of being muckraked. The
-perfectly obvious hostility toward newspapers of the present Congress,
-as illustrated by its attempt to impose a direct and special tax upon
-them; its rigorous censorship in spite of the profession’s protest of
-last spring; and the heavy additional postage taxes levied upon some
-classes of newspapers and the magazines, goes far to prove this. But
-even more convincing is the dissatisfaction with the metropolitan press
-in every reform camp and among the plain people. It has grown
-tremendously because the masses are, rightly or wrongly, convinced that
-the newspapers with heavy capital investments are a “capitalistic” press
-and, therefore, opposed to their interests.
-
-This feeling has grown all the more because so many hundreds of
-thousands who were opposed to our going to war and are opposed to it now
-still feel that their views—as opposed to those of the prosperous and
-intellectual classes—were not voiced in the press last winter. They know
-that their position to-day is being misrepresented as disloyal or
-pro-German by the bulk of the newspapers. In this situation many are
-turning to the Socialistic press as their one refuge. They, and
-multitudes who have gradually been losing faith in the reliability of
-our journalism, for one reason or another, can still be won back if we
-journalists will but slake their intense thirst for reliable,
-trustworthy news, for opinions free from class bias and not always set
-forth from the point of view of the well-to-do and the privileged. How
-to respond to this need is the greatest problem before the American
-press. Meanwhile, on the business side we drift toward consolidation on
-a resistless economic current, which foams past numberless rocks, and
-leads no man knows whither.
-
-
-
-
- THE WANING POWER OF THE PRESS
-
- BY FRANCIS E. LEUPP
-
-
- I
-
-After the last ballot had been cast and counted in the recent mayoralty
-contest in New York, the successful candidate paid his respects to the
-newspapers which had opposed him. This is equivalent to saying that he
-paid them to the whole metropolitan press; for every great daily
-newspaper except one had done its best to defeat him, and that one had
-given him only a left-handed support.[3] The comments of the
-mayor-elect, although not ill-tempered, led up to the conclusion that in
-our common-sense generation nobody cares what the newspapers say.
-
-Footnote 3:
-
- The conditions here referred to in the election of Mayor Gaynor in
- 1909 were almost duplicated in 1917, when Mayor Mitchel was defeated
- for reëlection, although all the New York newspapers, except the two
- Hearst papers and the Socialist daily, supported him.—ED.
-
-Unflattering as such a verdict may be, probably a majority of the
-community, if polled as a jury, would concur in it. The airy dismissal
-of some proposition as “mere newspaper talk” is heard at every social
-gathering, till one who was brought up to regard the press as a mighty
-factor in modern civilization is tempted to wonder whether it has
-actually lost the power it used to wield among us. The answer seems to
-me to depend on whether we are considering direct or indirect effects. A
-newspaper exerts its most direct influence through its definite
-interpretation of current events. Its indirect influence radiates from
-the amount and character of the news it prints, the particular features
-it accentuates, and its method of presenting these. Hence it is always
-possible that its direct influence may be trifling, while its indirect
-influence is large; its direct influence harmless, but its indirect
-influence pernicious; or _vice versa_.
-
-A distinction ought to be made here like that which we make between
-credulity and nerves. The fact that a dwelling in which a mysterious
-murder has been committed may for years thereafter go begging in vain
-for a tenant, does not mean that a whole cityful of fairly intelligent
-people are victims of the ghost obsession; but it does mean that no
-person enjoys being reminded of midnight assassination every time he
-crosses his own threshold; for so persistent a companionship with a
-discomforting thought is bound to depress the best nervous system ever
-planted in a human being. So the constant iteration of any idea in a
-daily newspaper will presently capture public attention, whether the
-idea be good or bad, sensible or foolish. Though the influence of the
-press, through its ability to keep certain subjects always before its
-readers, has grown with its growth in resources and patronage, its hold
-on popular confidence has unquestionably been loosened during the last
-forty or fifty years. To Mayor Gaynor’s inference, as to most
-generalizations of that sort, we need not attach serious importance. The
-interplay of so many forces in a political campaign makes it
-impracticable to separate the influence of the newspapers from the rest,
-and either hold it solely accountable for the result, or pass it over as
-negligible; for if we tried to formulate any sweeping rules, we should
-find it hard to explain the variegated records of success and defeat
-among newspaper favorites. But it may be worth while to inquire why an
-institution so full of potentialities as a free press does not produce
-more effect than it does, and why so many of its leading writers to-day
-find reason to deplore the altered attitude of the people toward it.
-
-Not necessarily in their order of importance, but for convenience of
-consideration, I should list the causes for this change about as
-follows: the transfer of both properties and policies from personal to
-impersonal control; the rise of the cheap magazine; the tendency to
-specialization in all forms of public instruction; the fierceness of
-competition in the newspaper business; the demand for larger capital,
-unsettling the former equipoise between counting-room and editorial
-room; the invasion of newspaper offices by the universal mania of hurry;
-the development of the news-getting at the expense of the
-news-interpreting function; the tendency to remould narratives of fact
-so as to confirm office-made policies; the growing disregard of decency
-in the choice of news to be specially exploited; and the scant time now
-spared by men of the world for reading journals of general intelligence.
-
-In the old-style newspaper, in spite of the fact that the editorial
-articles were usually anonymous, the editor’s name appeared among the
-standing notices somewhere in every issue, or was so well known to the
-public that we talked about “what Greeley thought” of this or that, or
-wondered “whether Bryant was going to support” a certain ticket, or
-shook our heads over the latest sensational screed in “Bennett’s paper.”
-The identity of such men was clear in the minds of a multitude of
-readers who might sometimes have been puzzled to recall the title of the
-sheet edited by each. We knew their private histories and their
-idiosyncrasies; they were to us no mere abstractions on the one hand, or
-wire-worked puppets on the other, but living, moving, sentient human
-beings; and our acquaintance with them enabled us, as we believed, to
-locate fairly well their springs of thought and action. Indeed, their
-very foibles sometimes furnished our best exegetical key to their
-writings.
-
-When a politician whom Bryant had criticised threatened to pull his
-nose, and Bryant responded by stalking ostentatiously three times around
-the bully at their next meeting in public, the readers of the _Evening
-Post_ did not lose faith in the editor because he was only human, but
-guessed about how far to discount future utterances of the paper with
-regard to his antagonist. When Bennett avowed his intention of
-advertising the _Herald_ without the expenditure of a dollar, by
-attacking his enemies so savagely as to goad them into a physical
-assault, everybody understood the motives behind the warfare on both
-sides, and attached to it only the significance that the facts
-warranted. Knowing Dana’s affiliations, no one mistook the meaning of
-the _Sun’s_ dismissal of General Hancock as “a good man, weighing two
-hundred and fifty pounds, but ... not Samuel J. Tilden.” And Greeley’s
-retort to Bryant, “You lie, villain! willfully, wickedly, basely lie!”
-and his denunciation of Bennett as a “low-mouthed, blatant, witless,
-brutal scoundrel,” though not preserved as models of amenity for the
-emulation of budding editors, were felt to be balanced by the delicious
-frankness of the _Tribune’s_ announcement of “the dissolution of the
-political firm of Seward, Weed & Greeley by the withdrawal of the junior
-partner.”
-
-With all its faults, that era of personal journalism had some rugged
-virtues. In referring to it, I am reminded of a remark made to me, years
-ago, by the oldest editor then living,—so old that he had employed Weed
-as a journeyman, and refused to hire Greeley as a tramp printer,—that
-“in the golden age of our craft, every editor wore his conscience on his
-arm, and carried his dueling weapon in his hand, walked always in the
-light where the whole world could see him, and was prepared to defend
-his published opinions with his life if need be.” Without going to that
-extreme, it is easy to sympathize with the veteran’s view that a man of
-force, who writes nothing for which he is not ready to be personally
-responsible, commands more respect from the mass of his fellows than one
-who shields himself behind a rampart of anonymity, and voices only the
-sentiments of a profit-seeking corporation.
-
-Of course, the transfer of our newspapers from personal to corporate
-ownership and control was not a matter of preference, but a practical
-necessity. The expense of modernizing the mechanical equipment alone
-imposed a burden which few newspaper proprietors were able to carry
-unaided. Add to that the cost of an ever-expanding news-service, and the
-higher salaries demanded by satisfactory employees in all departments,
-and it is hardly wonderful that one private owner after another gave up
-his single-handed struggle against hopeless financial odds, and sought
-aid from men of larger means. Partnership relations involve so many
-risks, and are so hard to shift in an emergency, that resort was had to
-the form of a corporation, which afforded the advantage of a limited
-liability, and enabled a shareholder to dispose of his interest if he
-tired of the game. Since the dependence of a newspaper on the favor of
-an often whimsical public placed it among the least attractive forms of
-investment, even under these well-guarded conditions, the capitalists
-who were willing to take large blocks of stock were usually men with
-political or speculative ends to gain, to which they could make a
-newspaper minister by way of compensating them for the hazards they
-faced.
-
-These newcomers were not idealists, like the founders and managers of
-most of the important journals of an earlier period. They were men of
-keen commercial instincts, evidenced by the fact that they had
-accumulated wealth. They naturally looked at everything through the
-medium of the balance-sheet. Here was a paper with a fine reputation,
-but uncertain or disappearing profits; it must be strengthened,
-enlarged, and made to pay. Principles? Yes, principles were good things,
-but we must not ride even good things to death. The noblest cause in
-creation cannot be promoted by a defunct newspaper, and to keep its
-champion alive there must be a net cash income. The circulation must be
-pushed, and the advertising patronage increased. More circulation can be
-secured only by keeping the public stirred up. Employ private detectives
-to pursue the runaway husband, and bring him back to his wife; organize
-a marine expedition to find the missing ship; send a reporter into the
-Soudan to interview the beleaguered general whose own government is
-powerless to reach him with an army. Blow the trumpet, and make ringing
-announcements every day. If nothing new is to be had, refurbish
-something so old that people have forgotten it, and spread it over lots
-of space. Who will know the difference?
-
-What one newspaper did, that others were forced to do or be distanced in
-the competition. It all had its effect. A craving for excitement was
-first aroused in the public, and then satisfied by the same hand that
-had aroused it. Nobody wished to be behind the times, so circulations
-were swelled gradually to tenfold their old dimensions. Rivalry was
-worked up among the advertisers in their turn, till a half-page in a big
-newspaper commanded a price undreamed of a few years before. Thus one
-interest was made to foster another, each increase of income involving
-also an increase of cost, and each additional outlay bringing fresh
-returns. In such a race for business success, with such forces behind
-the runners, can we marvel at the subsidence of ideals which in the days
-of individual control and slower gait were uppermost? With the
-capitalists’ plans to promote, and powerful advertisers to conciliate by
-emphasizing this subject or discreetly ignoring that, is not the wonder
-rather that the moral quality of our press has not fallen below its
-present standard?
-
-Even in our day we occasionally find an editor who pays his individual
-tribute to the old conception of personal responsibility by giving his
-surname to his periodical or signing his leading articles himself. In
-such newspaper ventures as Mr. Bryan and Mr. La Follette have launched
-within a few years, albeit their motives are known to be political and
-partisan, more attention is attracted by one of their deliverances than
-by a score of impersonal preachments. Mr. Hearst, the high priest of
-sensational journalism, though not exploiting his own authority in the
-same way, has always taken pains to advertise the individual work of
-such lieutenants as Bierce and Brisbane; and he, like Colonel Taylor of
-Boston, early opened his editorial pages to contributions from
-distinguished authors outside of his staff, with their signatures
-attached. A few editors I have known who, in whatever they wrote with
-their own hands, dropped the diffusive “we” and adopted the more direct
-and intimate “I.” These things go to show that even journalists who have
-received most of their training in the modern school appreciate that
-trait in our common human nature which prompts us to pay more heed to a
-living voice than to a talking-machine.
-
-
- II
-
-The importance of a responsible personality finds further confirmation
-in the evolution of the modern magazine. From being what its title
-indicates, a place of storage for articles believed to have some
-permanent value, the magazine began to take on a new character about
-twenty years ago. While preserving its distinct identity and its
-originality, it leaped boldly into the newspaper arena, and sought its
-topics in the happenings of the day, regardless of their evanescence. It
-raised a corps of men and women who might otherwise have toiled in
-obscurity all their lives, and gave them a chance to become authorities
-on questions of immediate interest, till they are now recognized as
-constituting a limited but highly specialized profession. One group
-occupied itself with trusts and trust magnates; another with politicians
-whose rise had been so meteoric as to suggest a romance behind it;
-another with the inside history of international episodes; another with
-new religious movements and their leaders, and so on.
-
-What was the result? The public following which the newspaper editors
-used to command when they did business in the open, but which was
-falling away from their anonymous successors, attached itself promptly
-to the magazinists. The citizen interested in insurance reform turned
-eagerly to all that emanated from the group in charge of that topic;
-whoever aspired to take part in the social uplift bought every number of
-every periodical in which the contributions of another group appeared;
-the hater of monopoly paid a third group the same compliment. What was
-more, the readers pinned their faith to their favorite writers, and
-quoted Mr. Steffens and Miss Tarbell and Mr. Baker on the specialty each
-had taken, with much the same freedom with which they might have quoted
-Darwin on plant-life, or Edison on electricity. If any anonymous editor
-ventured to question the infallibility of one of these prophets of the
-magazine world, the common multitude wasted no thought on the merits of
-the issue, but sided at once with the teacher whom they knew at least by
-name, against the critic whom they knew not at all. The uncomplimentary
-assumption as to the latter always seemed to be that, as only a
-subordinate part of a big organism, he was speaking, not from his heart,
-but from his orders; and that he must have some sinister design in
-trying to discredit an opponent who was not afraid to stand out and face
-his fire.
-
-Apropos, let us not fail to note the constant trend, of recent years,
-toward specialization in every department of life and thought. There was
-a time when a pronouncement from certain men on nearly any theme would
-be accepted by the public, not only with the outward respect commanded
-by persons of their social standing, but with a large measure of
-positive credence. One who enjoyed a general reputation for scholarship
-might set forth his views this week on a question of archæology, next
-week on the significance of the latest earthquake, and a week later on
-the new canals on the planet Mars, with the certainty that each
-outgiving would affect public opinion to a marked degree; whereas
-nowadays we demand that the most distinguished members of our learned
-faculty stick each to his own hobby; the antiquarian to the excavations,
-the seismologist to the tremors of our planet, the astronomer to our
-remoter colleagues of the solar system. It is the same with our writers
-on political, social, and economic problems. Whereas the old-time editor
-was expected to tell his constituency what to think on any subject
-called up by the news overnight, it is now taken for granted that even
-news must be classified and distributed between specialists for comment;
-and the very sense that only one writer is trusted to handle any
-particular class of topics inspires a desire in the public to know who
-that writer is before paying much attention to his opinions.
-
-The intense competition between newspapers covering the same field
-sometimes leads to consequences which do not strengthen the esteem of
-the people at large for the press at large. Witness the controversy
-which arose over the conflicting claims of Commander Peary and Dr. Cook
-as the original discoverer of the North Pole. One newspaper syndicate
-having, at large expense, procured a narrative directly from the pen of
-Cook, and another accomplished a like feat with Peary, to which could
-“we, the people,” look for an unbiased opinion on the matters in
-dispute? An admission by either that its star contributor could trifle
-with the truth was equivalent to throwing its own exploit into
-bankruptcy. So each was bound to stand by the claimant with whom it had
-first identified itself, and fight the battle out like an attorney under
-retainer; and what started as a serious contest of priority in a
-scientific discovery threatened to end as a wrangle over a newspaper
-“beat.”
-
-Then, too, we must reckon with the progressive acceleration of the pace
-of our twentieth-century life generally. Where we walked in the old
-times, we run in these; where we ambled then, we gallop now. It is the
-age of electric power, high explosives, articulated steel frames, in the
-larger world; of the long-distance telephone, the taxicab, and the
-card-index, in the narrower. The problem of existence is reduced to
-terms of time-measurement, with the detached lever substituted for the
-pendulum because it produces a faster tick.
-
-What is the effect of all this on the modernized newspaper? It must be
-first on the ground at every activity, foreseen or unforeseeable, as a
-matter of course. Its reporter must get off his “story” in advance of
-all his rivals. Never mind strict accuracy of detail—effect is the main
-thing; he is writing, not for expert accountants, or professional
-statisticians, or analytic philosophers, but for the public; and what
-the public wants is, not dry particulars, but color, vitality, heat.
-Pictures being a quicker medium of communication with the reader’s mind
-than printed text, nine-tenths of our daily press is illustrated, and
-the illustrations of distant events are usually turned out by artists in
-the home office from verbal descriptions. What signifies it if only
-three cars went off the broken bridge, and the imaginative draftsman put
-five into his picture because he could not wait for the dispatch of
-correction which almost always follows the lurid “scoop”? Who is harmed
-if the telegram about the suicide reads “shots” instead of “stabs,” and
-the artist depicts the self-destroyer clutching a smoking pistol instead
-of a dripping dirk?
-
-It is the province of the champion of the up-to-date cult to minimize
-the importance of detail. The purpose of the picture, he argues, is to
-stamp a broad impression instantaneously on the mind, and thus spare it
-the more tedious process of reading. And if one detail too many is put
-in, or one omitted which ought to have been there, whoever is
-sufficiently interested to read the text will discover the fault, and
-whoever is not will give it no further thought anyway. As to the
-descriptive matter, suppose it does contain errors? The busy man of our
-day does not read his newspaper with the same solemn intent with which
-he reads history. What he asks of it is a lightning-like glimpse of the
-world which will show him how far it has moved in the last twelve hours;
-and he will not pause to complain of a few deviations from the straight
-line of truth, especially if it would have taken more than the twelve
-hours to rectify them.
-
-This would perhaps be good logic if the pure-food law were broadened in
-scope so as to apply to mental pabulum, and every concocter of newspaper
-stories and illustrations were compelled to label his adulterated
-products. Then the consumer who does not object to a diet of mixed fact
-and falsehood, accuracy and carelessness, so long as the compound is so
-seasoned as to tickle his palate, could have his desire, while his
-neighbor who wishes an honest article or nothing at all could have his
-also. As it is, with no distinguishing marks, we are liable to buy one
-thing and get another.
-
-The new order of “speed before everything” has brought about its changes
-at both ends of a newspaper staff. The editorial writer who used to take
-a little time to look into the ramifications of a topic before reducing
-his opinions to writing, feels humiliated if an event occurs on which he
-cannot turn off a few comments at sight; but he has still a refuge in
-such modifying clauses as “in the light of the meagre details now before
-us,” or “as it appears at this writing,” or “in spite of the absence of
-full particulars, which may later change the whole aspect of affairs.”
-
-No such covert offers itself to the news-getter in the open field. What
-he says must be definite, outright, unqualified, or the blue pencil
-slashes remorselessly through his “it is suspected,” or “according to a
-rumor which cannot be traced to its original source.” What business has
-he to “suspect”? He is hired to know. For what, pray, is the newspaper
-paying him, if not for tracing rumors to their original source; and
-further still, if so instructed? He is there to be, not a thinker, but a
-worker; a human machine like a steam potato-digger, which, supplied with
-the necessary energizing force from behind, drives its prods under
-nature’s mantle, and grubs out the succulent treasures she is trying to
-conceal.
-
-
- III
-
-Nowhere is the change more patent than in the department of special
-correspondence. At an important point like Washington, for instance, the
-old corps of writers were men of mature years, most of whom had passed
-an apprenticeship in the editorial chair, and still held a
-semi-editorial relation to the newspapers they represented. They had
-studied political history and economics, social philosophy, and kindred
-subjects, as a preparation for their life-work, and were full of a
-wholesome sense of responsibility to the public as well as to their
-employers. Poore, Nelson, Boynton, and others of their class, were known
-by name, and regarded as authorities, in the communities to which they
-daily ministered. They were thoughtful workers as well as enterprising.
-They went for their news to the fountain-head, instead of dipping it out
-of any chance pool by the wayside. When they sent in to their home
-offices either fact or prophecy, they accompanied it with an
-interpretation which both editors and public knew to be no mere feat in
-lightning guesswork; and the fame which any of them prized more than a
-long calendar of “beats” and “exclusives” was that which would
-occasionally move a worsted competitor to confess, “I missed that news;
-but if —— sent it out, it is true.”
-
-When, in the later eighties, the new order came, it came with a rush.
-The first inkling of it was a notice received, in the middle of one busy
-night, by a correspondent who had been faithfully serving a prominent
-Western newspaper for a dozen years, to turn over his bureau to a young
-man who up to that time had been doing local reporting on its home
-staff. Transfers of other bureaus followed fast. A few were left, and
-still remain, undisturbed in personnel or character of work. Here and
-there, too, an old-fashioned correspondent was retained, but retired to
-an emeritus post, with the privilege of writing a signed letter when the
-spirit moved him; while a nimbler-footed successor assumed titular
-command and sent the daily dispatches. The bald fact was that the
-newspaper managers had bowed to the hustling humor of the age. They no
-longer cared to serve journalistic viands, which required deliberate
-mastication, to patrons who clamored for a quick lunch. So they passed
-on to their representatives at a distance the same injunction they were
-incessantly pressing upon their reporters at home: “Get the news, and
-send it while it is hot. Don’t wait to tell us what it means or what it
-points to; we can do our own ratiocinating.”
-
-Is the public a loser by this obscuration of the correspondent’s former
-function? I believe so. His appeal is no longer put to the reader
-directly: he becomes the mere tool of the newspaper, which in its turn
-furnishes to the reader such parts of his and other communications as it
-chooses, and in such forms as best suit its ulterior purposes. Doubtless
-this conduces to a more perfect administrative coördination in the staff
-at large, but it greatly weakens the correspondent’s sense of personal
-responsibility. Poore had his constituency, Boynton had his, Nelson had
-his. None of these men would, under any conceivable stress of
-competition, have wittingly misled the group of readers he had attached
-to himself; nor would one of them have tolerated any tampering in the
-home office with essential matters in a contribution to which he had
-signed his name. Indeed, so well was this understood that I never heard
-of anybody’s trying to tamper with them. It occasionally happened that
-the correspondent set forth a view somewhat at variance with that
-expressed on the editorial page of the same paper; but each party to
-this disagreement respected the other, and the public was assumed to be
-capable of making its own choice between opposing opinions clearly
-stated. A special virtue of the plan of independent correspondence lay
-in the opportunity it often afforded the habitual reader of a single
-newspaper to get at least a glance at more than one side of a public
-question.
-
-Among the conspicuous fruits of the new régime is the direction
-sometimes sent to a correspondent to “write down” this man or “write up”
-that project. He knows that it is a case of obey orders or resign, and
-it brings to the surface all the Hessian he may have in his blood. If he
-is enough of a casuist, he will try to reconcile good conscience with
-worldly wisdom by picturing himself as a soldier commanded to do
-something of which he does not approve. Disobedience at the post of duty
-is treachery; resignation in the face of an unwelcome billet is
-desertion. So he does what he is bidden, though it may be at the cost of
-his self-respect and the esteem of others whose kind opinion he values.
-I have had a young correspondent come to me for information about
-something under advisement at the White House, and apologize for not
-going there himself by showing me a note from his editor telling him to
-“give the President hell.” As he had always been treated with courtesy
-at the White House, he had not the hardihood to go there while engaged
-in his campaign of abuse.
-
-Another, who had been intimate with a member of the administration then
-in power, was suddenly summoned one day to a conference with the
-publisher of his paper. He went in high spirits, believing that the
-invitation must mean at least a promotion in rank or an increase of
-salary. He returned crestfallen. Several days afterward he revealed to
-me in confidence that the paper had been unsuccessfully seeking some
-advertising controlled by his friend, and that the publisher had offered
-him one thousand dollars for a series of articles—anonymous, if he
-preferred—exposing the private weaknesses of the eminent man, and giving
-full names, dates, and other particulars as to a certain unsavory
-association in which he was reported to find pleasure! Still another
-brought me a dispatch he had prepared, requesting me to look it over and
-see whether it contained anything strictly libelous. It proved to be a
-forecast of the course of the Secretary of the Treasury in a financial
-crisis then impending. “Technically speaking,” I said, after reading it,
-“there is plenty of libelous material in this, for it represents the
-Secretary as about to do something which, to my personal knowledge, he
-has never contemplated, and which would stamp him as unfit for his
-position if he should attempt it. But as a matter of fact he will ignore
-your story, as he is putting into type to-day a circular which is to be
-made public to-morrow, telling what his plan really is, and that will
-authoritatively discredit you.”
-
-“Thank you,” he answered, rather stiffly. “I have my orders to pitch
-into the Secretary whenever I get a chance. I shall send this to-day,
-and to-morrow I can send another saying that my exclusive disclosures
-forced him to change his programme at the last moment.”
-
-These are sporadic cases, I admit, yet they indicate a mischievous
-tendency; just as each railway accident is itself sporadic, but too
-frequent fatalities from a like cause on the same line point to
-something wrong in the management of the road. It is not necessary to
-call names on the one hand, or indulge in wholesale denunciation on the
-other, in order to indicate the extremes to which the current pace in
-journalism must inevitably lead if kept up. The broadest-minded and most
-honorable men in our calling realize the disagreeable truth. A few of
-the great newspapers, too, have the courage to cling still to the old
-ideals, both in their editorial attitude and in their instructions to
-their news-gatherers. Possibly their profits are smaller for their
-squeamishness; but that the better quality of their patronage makes up
-in a measure for its lesser quantity, is evident to any one familiar
-with the advertising business. Moreover, in the character of its
-employees and in the zeal and intelligence of their service, a newspaper
-conducted on the higher plane possesses an asset which cannot be
-appraised in dollars and cents. Of one such paper a famous man once said
-to me, “I disagree with half its political views; I am regarded as a
-personal enemy by its editor; but I read it religiously every day, and
-it is the only daily that enters the front door of my home. It is a
-paper written by gentlemen for gentlemen; and, though it exasperates me
-often, it never offends my nostrils with the odors of the slums.”
-
-This last remark leads to another consideration touching the relaxed
-hold of the press on public confidence: I refer to the topics treated in
-the news columns, and the manner of their presentation. Its importance
-is attested by the sub-titles or mottoes adopted by several prominent
-newspapers, emphasizing their appeal to the family as a special
-constituency. In spite of the intense individualism, the reciprocal
-independence of the sexes, and the freedom from the trammels of feudal
-tradition of which we Americans boast, the social unit in this country
-is the family. Toward it a thousand lines of interest converge, from it
-a thousand lines of influence flow. Public opinion is unconsciously
-moulded by it, for the atmosphere of the home follows the father into
-his office, the son into his college, the daughter into her intimate
-companionships. The newspaper, therefore, which keeps the family in
-touch with the outside world, though it may have to be managed with more
-discretion than one whose circulation is chiefly in the streets, finds
-its compensation in its increased radius of influence of the subtler
-sort. For such a field, nothing is less fit than the noisome domestic
-scandals and the gory horrors which fill so much of the space in
-newspapers of the lowest rank, and which in these later years have made
-occasional inroads into some of a higher grade. Unfortunately, these
-occasional inroads do more to damage the general standing of the press
-than the habitual revel in vulgarity. For a newspaper which frankly
-avows itself unhampered by niceties of taste can be branded and set
-aside as belonging in the impossible category; whereas, when one with a
-clean exterior and a reputation for respectability proves unworthy, its
-faithlessness arouses in the popular mind a distrust of all its class.
-
-And yet, whatever we may say of the modern press on its less commendable
-side, we are bound to admit that newspapers, like governments, fairly
-reflect the people they serve. Charles Dudley Warner once went so far as
-to say that no matter how objectionable the character of a paper may be,
-it is always a trifle better than the patrons on whom it relies for its
-support. I suspect that Mr. Warner’s comparison rested on the greater
-frankness of the bad paper, which, by very virtue of its mode of appeal,
-is bound to make a brave parade of its worst qualities; whereas the
-reader who is loudest in proclaiming in public his repugnance for
-horrors, and his detestation of scandals, may in private be buying daily
-the sheet which peddles both most shamelessly.
-
-This sort of conventional hypocrisy among the common run of people is
-easier to forgive than the same thing among the cultivated few whom we
-accept as mentors. I stumbled upon an illuminating incident about five
-years ago which I cannot forbear recalling here. A young man just
-graduated from college, where he had attracted some attention by the
-cleverness of his pen, was invited to a position on the staff of the
-_New York Journal_. Visiting a leading member of the college faculty to
-say farewell, he mentioned this compliment with not a little pride. In
-an instant the professor was up in arms, with an earnest protest against
-his handicapping his whole career by having anything to do with so
-monstrous an exponent of yellow journalism. The lad was deeply moved by
-the good man’s outburst, and went home sorrowful. After a night’s sleep
-on it, he resolved to profit by the admonition, and accordingly called
-upon the editor, and asked permission to withdraw his tentative
-acceptance. In the explanation which followed he inadvertently let slip
-the name of his adviser. He saw a cynical smile cross the face of Mr.
-Hearst, who summoned a stenographer, and in his presence dictated a
-letter to the professor, requesting a five-hundred-word signed article
-for the next Sunday’s issue and inclosing a check for two hundred and
-fifty dollars. On Sunday the ingenuous youth beheld the article in a
-conspicuous place on the _Journal’s_ editorial page, with the
-professor’s full name appended in large capitals.
-
-
-We have already noted some of the effects produced on the press by the
-hurry-skurry of our modern life. Quite as significant are sundry
-phenomena recorded by Dr. Walter Dill Scott as the result of an inquiry
-into the reading habits of two thousand representative business and
-professional men in a typical American city. Among other things, he
-discovered that most of them spent not to exceed fifteen minutes a day
-on their newspapers. As some spent less, and some divided the time
-between two or three papers, the average period devoted to any one paper
-could safely be placed at from five to ten minutes. The admitted
-practice of most of the group was to look at the headlines, the table of
-contents, and the weather reports, and then apparently at some specialty
-in which they were individually interested. The editorial articles seem
-to have offered them few attractions, but news items of one sort or
-another engaged seventy-five per cent of their attention.
-
-In an age as skeptical as ours, there is nothing astonishing in the low
-valuation given, by men of a class competent to do their own thinking,
-to anonymous opinion; but it will strike many as strange that this class
-takes no deeper interest in the news of the day. The trained
-psychologist may find it worth while to study out here the relation of
-cause and effect. Does the ordinary man of affairs show so scant regard
-for his newspaper because he no longer believes half it tells him, or
-only because his mind is so absorbed in matters closer at hand, and
-directly affecting his livelihood? Have the newspapers perverted the
-public taste with sensational surprises till it can no longer appreciate
-normal information normally conveyed?
-
-Professor Münsterberg would doubtless have told us that the foregoing
-statistics simply justify his charge against Americans as a people; that
-we have gone leaping and gasping through life till we have lost the
-faculty of mental concentration, and hence that few of us can read any
-more. Whatever the explanation, the central fact has been duly
-recognized by all the yellow journals, and by some also which have not
-yet passed beyond the cream-colored stage. The “scare heads” and
-exaggerated type which, as a lure for purchasers, filled all their needs
-a few years ago, are no longer regarded as sufficient, but have given
-way to startling bill-board effects, with huge headlines, in
-block-letter and vermilion ink, spread across an entire front page.
-
-The worst phase of this whole business, however, is one which does not
-appear on the surface, but which certainly offers food for serious
-reflection. The point of view from which all my criticisms have been
-made is that of the citizen of fair intelligence and education. It is he
-who has been weaned from his faith in the organ of opinion which
-satisfied his father, till he habitually sneers at “mere newspaper
-talk”; it is he who has descended from reading to simply skimming the
-news, and who consciously suffers from the errors which adulterate, and
-the vulgarity which taints, that product. But there is another element
-in the community which has not his well-sharpened instinct for
-discrimination; which can afford to buy only the cheapest, and is drawn
-toward the lowest, daily prints; which, during the noon hour and at
-night, finds time to devour all the tenement tragedies, all the palace
-scandals, and all the incendiary appeals designed to make the poor man
-think that thrift is robbery. Over that element we find the vicious
-newspaper still exercising an enormous sway; and, admitting that so
-large a proportion of the outwardly reputable press has lost its hold
-upon the better class of readers, what must we look for as the resultant
-of two such unbalanced forces?
-
-Not a line of these few pages has been written in a carping, much less
-in a pessimistic spirit. I love the profession in whose practice I
-passed the largest and happiest part of my life; but the very pride I
-feel in its worthy achievements makes me, perhaps, the more sensitive to
-its shortcomings as these reveal themselves to an unprejudiced scrutiny.
-The limits of this article as to both space and scope forbid my
-following its subject into some inviting by-paths: as, for instance, the
-distinction to be observed between initiative and support in comparing
-the influence of the modern newspaper with that of its ancestor of a
-half-century ago. I am sorry, also, to put forth so many strictures
-without furnishing a constructive sequel. It would be interesting, for
-example, to weigh such possibilities as an endowed newspaper which
-should do for the press, as a protest against its offenses of
-deliberation and its faults of haste and carelessness, what an endowed
-theatre might do for the rescue of the stage from a condition of chronic
-inanity. But it must remain for a more profound philosopher, whose
-function is to specialize in opinion rather than to generalize in
-comment, to show what remedies are practicable for the disorders which
-beset the body of our modern journalism.
-
-
-
-
- NEWSPAPER MORALS
-
- BY H. L. MENCKEN
-
-
- I
-
-Aspiring, toward the end of my nonage, to the black robes of a dramatic
-critic, I took counsel with an ancient whose service went back to the
-days of _Our American Cousin_, asking him what qualities were chiefly
-demanded by the craft.
-
-“The main idea,” he told me frankly, “is to be interesting, to write a
-good story. All else is dross. Of course, I am not against accuracy,
-fairness, information, learning. If you want to read Lessing and
-Freytag, Hazlitt and Brunetière, go read them: they will do you no harm.
-It is also useful to know something about Shakespeare. But unless you
-can make people _read_ your criticisms, you may as well shut up your
-shop. And the only way to make them read you is to give them something
-exciting.”
-
-“You suggest, then,” I ventured, “a certain—ferocity?”
-
-“I do,” replied my venerable friend. “Read George Henry Lewes, and see
-how _he_ did it—sometimes with a bladder on a string, usually with a
-meat-axe. Knock somebody on the head every day—if not an actor, then the
-author, and if not the author, then the manager. And if the play and the
-performance are perfect, then excoriate someone who doesn’t think so—a
-fellow critic, a rival manager, the unappreciative public. But make it
-hearty; make it hot! The public would rather be the butt itself than
-have no butt in the ring. That is Rule Number 1 of American
-psychology—and of English, too, but more especially of American. You
-must give a good show to get a crowd, and a good show means one with
-slaughter in it.”
-
-Destiny soon robbed me of my critical shroud, and I fell into a long
-succession of less æsthetic newspaper berths, from that of police
-reporter to that of managing editor, but always the advice of my ancient
-counselor kept turning over and over in my memory, and as chance offered
-I began to act upon it, and whenever I acted upon it I found that it
-worked. What is more, I found that other newspaper men acted upon it
-too, some of them quite consciously and frankly, and others through a
-veil of self-deception, more or less diaphanous. The primary aim of all
-of them, no less when they played the secular Iokanaan than when they
-played the mere newsmonger, was to please the crowd, to give a good
-show; and the way they set about giving that good show was by first
-selecting a deserving victim, and then putting him magnificently to the
-torture.
-
-This was their method when they were performing for their own profit
-only, when their one motive was to make the public read their paper; but
-it was still their method when they were battling bravely and
-unselfishly for the public good, and so discharging the highest duty of
-their profession. They lightened the dull days of midsummer by pursuing
-recreant aldermen with bloodhounds and artillery, by muckraking
-unsanitary milk-dealers, or by denouncing Sunday liquor-selling in
-suburban parks—and they fought constructive campaigns for good
-government in exactly the same gothic, melodramatic way. Always their
-first aim was to find a concrete target, to visualize their cause in
-some definite and defiant opponent. And always their second aim was to
-shell that opponent until he dropped his arms and took to ignominious
-flight. It was not enough to maintain and to prove: it was necessary
-also to pursue and overcome, to lay a specific somebody low, to give the
-good show aforesaid.
-
-Does this confession of newspaper practice involve a libel upon the
-American people? Perhaps it does—on the theory, let us say, that the
-greater the truth, the greater the libel. But I doubt if any reflective
-newspaper man, however lofty his professional ideals, will ever deny any
-essential part of that truth. He knows very well that a definite limit
-is set, not only upon the people’s capacity for grasping intellectual
-concepts, but also upon their capacity for grasping moral concepts. He
-knows that it is necessary, if he would catch and inflame them, to state
-his ethical syllogism in the homely terms of their habitual ethical
-thinking. And he knows that this is best done by dramatizing and
-vulgarizing it, by filling it with dynamic and emotional significance,
-by translating all argument for a principle into rage against a man.
-
-In brief, he knows that it is hard for the plain people to _think_ about
-a thing, but easy for them to _feel_. Error, to hold their attention,
-must be visualized as a villain, and the villain must proceed swiftly to
-his inevitable retribution. They can understand that process; it is
-simple, usual, satisfying; it squares with their primitive conception of
-justice as a form of revenge. The hero fires them too, but less
-certainly, less violently than the villain. His defect is that he offers
-thrills at second-hand. It is the merit of the villain, pursued publicly
-by a _posse comitatus_, that he makes the public breast the primary seat
-of heroism, that he makes every citizen a personal participant in a
-glorious act of justice. Wherefore it is ever the aim of the sagacious
-journalist to foster that sense of personal participation. The wars that
-he wages are always described as the people’s wars, and he himself
-affects to be no more than their strategist and _claque_. When the
-victory has once been gained, true enough, he may take all the credit
-without a blush; but while the fight is going on he always pretends that
-every honest yeoman is enlisted, and he is even eager to make it appear
-that the yeomanry began it on their own motion, and out of the excess of
-their natural virtue.
-
-I assume here, as an axiom too obvious to be argued, that the chief
-appeal of a newspaper, in all such holy causes, is not at all to the
-educated and reflective minority of citizens, but frankly to the
-ignorant and unreflective majority. The truth is that it would usually
-get a newspaper nowhere to address its exhortations to the former; for,
-in the first place, they are too few in number to make their support of
-much value in general engagements, and, in the second place, it is
-almost always impossible to convert them into disciplined and useful
-soldiers. They are too cantankerous for that, too ready with
-embarrassing strategy of their own. One of the principal marks of an
-educated man, indeed, is the fact that he does not take his opinions
-from newspapers—not, at any rate, from the militant, crusading
-newspapers. On the contrary, his attitude toward them is almost always
-one of frank cynicism, with indifference as its mildest form and
-contempt as its commonest. He knows that they are constantly falling
-into false reasoning about the things within his personal
-knowledge,—that is, within the narrow circle of his special
-education,—and so he assumes that they make the same, or even worse,
-errors about other things, whether intellectual or moral. This
-assumption, it may be said at once, is quite justified by the facts.
-
-I know of no subject, in truth, save perhaps baseball, on which the
-average American newspaper, even in the larger cities, discourses with
-unfailing sense and understanding. Whenever the public journals presume
-to illuminate such a matter as municipal taxation, for example, or the
-extension of local transportation facilities, or the punishment of
-public or private criminals, or the control of public-service
-corporations, or the revision of city charters, the chief effect of
-their effort is to introduce into it a host of extraneous issues, most
-of them wholly emotional, and so they contrive to make it unintelligible
-to all earnest seekers after the truth.
-
-But it does not follow thereby that they also make it unintelligible to
-their special client, the man in the street. Far from it. What they
-actually accomplish is the exact opposite. That is to say, it is
-precisely by this process of transmutation and emotionalization that
-they bring a given problem down to the level of that man’s
-comprehension, and, what is more important, within the range of his
-active sympathies. He is not interested in anything that does not stir
-him, and he is not stirred by anything that fails to impinge upon his
-small stock of customary appetites and attitudes. His daily acts are
-ordered, not by any complex process of reasoning, but by a continuous
-process of very elemental feeling. He is not at all responsive to purely
-intellectual argument, even when its theme is his own ultimate benefit,
-for such argument quickly gets beyond his immediate interest and
-experience. But he is very responsive to emotional suggestion,
-particularly when it is crudely and violently made; and it is to this
-weakness that the newspapers must ever address their endeavors. In
-brief, they must try to arouse his horror, or indignation, or pity, or
-simply his lust for slaughter. Once they have done that, they have him
-safely by the nose. He will follow blindly until his emotion wears out.
-He will be ready to believe anything, however absurd, so long as he is
-in his state of psychic tumescence.
-
-In the reform campaigns which periodically rock our large cities,—and
-our small ones, too,—the newspapers habitually make use of this fact.
-Such campaigns are not intellectual wars upon erroneous principles, but
-emotional wars upon errant men: they always revolve around the pursuit
-of some definite, concrete, fugitive malefactor, or group of
-malefactors. That is to say, they belong to popular sport rather than to
-the science of government; the impulse behind them is always far more
-orgiastic than reflective. For good government in the abstract, the
-people of the United States seem to have no liking, or, at all events,
-no passion. It is impossible to get them stirred up over it, or even to
-make them give serious thought to it. They seem to assume that it is a
-mere phantasm of theorists, a political will-o’-the-wisp, a utopian
-dream—wholly uninteresting, and probably full of dangers and tricks. The
-very discussion of it bores them unspeakably, and those papers which
-habitually discuss it logically and unemotionally—for example, the _New
-York Evening Post_—are diligently avoided by the mob. What the mob
-thirsts for is not good government in itself, but the merry chase of a
-definite exponent of bad government. The newspaper that discovers such
-an exponent—or, more accurately, the newspaper that discovers dramatic
-and overwhelming evidence against him—has all the material necessary for
-a reform wave of the highest emotional intensity. All that it need do is
-to goad the victim into a fight. Once he has formally joined the issue,
-the people will do the rest. They are always ready for a man-hunt, and
-their favorite quarry is the man of politics. If no such prey is at
-hand, they will turn to wealthy debauchees, to fallen Sunday-school
-superintendents, to money barons, to white-slave traders, to un-sedulous
-chiefs of police. But their first choice is the boss.
-
-In assaulting bosses, however, a newspaper must look carefully to its
-ammunition, and to the order and interrelation of its salvos. There is
-such a thing, at the start, as overshooting the mark, and the danger
-thereof is very serious. The people must be aroused by degrees, gently
-at first, and then with more and more ferocity. They are not capable of
-reaching the maximum of indignation at one leap: even on the side of
-pure emotion they have their rigid limitations. And this, of course, is
-because even emotion must have a quasi-intellectual basis, because even
-indignation must arise out of facts. One fact at a time! If a newspaper
-printed the whole story of a political boss’s misdeeds in a single
-article, that article would have scarcely any effect whatever, for it
-would be far too long for the average reader to read and absorb. He
-would never get to the end of it, and the part he actually traversed
-would remain muddled and distasteful in his memory. Far from arousing an
-emotion in him, it would arouse only ennui, which is the very antithesis
-of emotion. He cannot read more than three columns of any one subject
-without tiring: 6,000 words, I should say, is the extreme limit of his
-appetite. And the nearer he is pushed to that limit, the greater the
-strain upon his psychic digestion. He can absorb a single capital fact,
-leaping from a headline, at one colossal gulp; but he could not down a
-dissertation in twenty. And the first desideratum in a headline is that
-it deal with a single and capital fact. It must be, “McGinnis Steals
-$1,257,867.25,” not, “McGinnis Lacks Ethical Sense.”
-
-Moreover, a newspaper article which presumed to tell the whole of a
-thrilling story in one gargantuan installment would lack the dynamic
-element, the quality of mystery and suspense. Even if it should achieve
-the miracle of arousing the reader to a high pitch of excitement, it
-would let him drop again next day. If he is to be kept in his frenzy
-long enough for it to be dangerous to the common foe, he must be led
-into it gradually. The newspaper in charge of the business must harrow
-him, tease him, promise him, hold him. It is thus that his indignation
-is transformed from a state of being into a state of gradual and
-cumulative becoming; it is thus that reform takes on the character of a
-hotly contested game, with the issue agreeably in doubt. And it is
-always as a game, of course, that the man in the street views moral
-endeavor. Whether its proposed victim be a political boss, a police
-captain, a gambler, a fugitive murderer, or a disgraced clergyman, his
-interest in it is almost purely a sporting interest. And the intensity
-of that interest, of course, depends upon the fierceness of the clash.
-The game is fascinating in proportion as the morally pursued puts up a
-stubborn defense, and in proportion as the newspaper directing the
-pursuit is resourceful and merciless, and in proportion as the eminence
-of the quarry is great and his resultant downfall spectacular. A war
-against a ward boss seldom attracts much attention, even in the smaller
-cities, for he is insignificant to begin with and an inept and cowardly
-fellow to end with; but the famous war upon William M. Tweed shook the
-whole nation, for he was a man of tremendous power, he was a brave and
-enterprising antagonist, and his fall carried a multitude of other men
-with him. Here, indeed, was sport royal, and the plain people took to it
-with avidity.
-
-But once such a buccaneer is overhauled and manacled, the show is over,
-and the people take no further interest in reform. In place of the
-fallen boss, a so-called reformer has been set up. He goes into office
-with public opinion apparently solidly behind him: there is every
-promise that the improvement achieved will be lasting. But experience
-shows that it seldom is. Reform does not last. The reformer quickly
-loses his public. His usual fate, indeed, is to become the pet butt and
-aversion of his public. The very mob that put him into office chases him
-out of office. And after all, there is nothing very astonishing about
-this change of front, which is really far less a change of front than it
-seems. The mob has been fed, for weeks preceding the reformer’s
-elevation, upon the blood of big and little bosses; it has acquired a
-taste for their chase, and for the chase in general. Now, of a sudden,
-it is deprived of that stimulating sport. The old bosses are in retreat;
-there are yet no new bosses to belabor and pursue; the newspapers which
-elected the reformer are busily apologizing for his amateurish errors—a
-dull and dispiriting business. No wonder it now becomes possible for the
-old bosses, acting through their inevitable friends on the respectable
-side,—the “solid” business men, the takers of favors, the underwriters
-of political enterprise, and the newspapers influenced by these pious
-fellows,—to start the rabble against the reformer. The trick is quite as
-easy as that but lately done. The rabble wants a good show, a game, a
-victim: it doesn’t care who that victim may be. How easy to convince it
-that the reformer is a scoundrel himself, that he is as bad as any of
-the old bosses, that he ought to go to the block for high crimes and
-misdemeanors! It never had any actual love for him, or even any faith in
-him; his election was a mere incident of the chase of his predecessor.
-No wonder that it falls upon him eagerly, butchering him to make a new
-holiday!
-
-This is what has happened over and over again in every large American
-city—Chicago, New York, St. Louis, Cincinnati, Pittsburg, New Orleans,
-Baltimore, San Francisco, St. Paul, Kansas City. Every one of these
-places has had its melodramatic reform campaigns and its inevitable
-reactions. The people have leaped to the overthrow of bosses, and then
-wearied of the ensuing tedium. A perfectly typical slipping back, to be
-matched in a dozen other cities, is going on in Philadelphia to-day
-[1914]. Mayor Rudolph Blankenberg, a veteran war-horse of reform, came
-into office through the downfall of the old bosses, a catastrophe for
-which he had labored and agitated for more than thirty years. But now
-the old bosses are getting their revenge by telling the people that he
-is a violent and villainous boss himself. Certain newspapers are helping
-them; they have concealed but powerful support among financiers and
-business men; volunteers have even come forward from other cities—for
-example, the Mayor of Baltimore. Slowly but surely this insidious
-campaign is making itself felt; the common people show signs of yearning
-for another _auto-da-fé_. Mayor Blankenberg, unless I am the worst
-prophet unhung, will meet with an overwhelming defeat in 1915.[4] And it
-will be a very difficult thing to put even a half-decent man in his
-place: the victory of the bosses will be so nearly complete that they
-will be under no necessity of offering compromises. Employing a favorite
-device of political humor, they may select a harmless blank cartridge, a
-respectable numskull, what is commonly called a perfumer. But the
-chances are that they will select a frank ringster, and that the people
-will elect him with cheers.
-
-Footnote 4:
-
- This was written in 1914. The overthrow of Blankenberg took place as
- forecast, and Philadelphia has since enjoyed boss rule again, with
- plentiful scandals.—H. L. M.
-
-
- II
-
-Such is the ebb and flow of emotion in the popular heart—or perhaps, if
-we would be more accurate, the popular liver. It does not constitute an
-intelligible system of morality, for morality, at bottom, is not at all
-an instinctive matter, but a purely intellectual matter: its essence is
-the control of impulse by an ideational process, the subordination of
-the immediate desire to the distant aim. But such as it is, it is the
-only system of morality that the emotional majority is capable of
-comprehending and practicing; and so the newspapers, which deal with
-majorities quite as frankly as politicians deal with them, have to admit
-it into their own system. That is to say, they cannot accomplish
-anything by talking down to the public from a moral plane higher than
-its own: they must take careful account of its habitual ways of
-thinking, its moral thirsts and prejudices, its well-defined
-limitations. They must remember clearly, as judges and lawyers have to
-remember it, that the morality subscribed to by that public is far from
-the stern and arctic morality of professors of the science. On the
-contrary, it is a mellower and more human thing; it has room for the
-antithetical emotions of sympathy and scorn; it makes no effort to
-separate the criminal from his crime.
-
-The higher moralities, running up to that of Puritans and archbishops,
-allow no weight to custom, to general reputation, to temptation; they
-hold it to be no defense of a ballot-box stuffer, for example, that he
-had scores of accomplices and that he is kind to his little children.
-But the popular morality regards such a defense as sound and apposite;
-it is perfectly willing to convert a trial on a specific charge into a
-trial on a general charge. And in giving judgment it is always ready to
-let feeling triumph over every idea of abstract justice; and very often
-that feeling has its origin and support, not in matters actually in
-evidence, but in impressions wholly extraneous and irrelevant.
-
-Hence the need of a careful and wary approach in all newspaper crusades,
-particularly on the political side. On the one hand, as I have said, the
-astute journalist must remember the public’s incapacity for taking in
-more than one thing at a time, and on the other hand, he must remember
-its disposition to be swayed by mere feeling, and its habit of founding
-that feeling upon general and indefinite impressions. Reduced to a rule
-of everyday practice, this means that the campaign against a given
-malefactor must begin a good while before the capital accusation—that
-is, the accusation upon which a verdict of guilty is sought—is formally
-brought forward. There must be a shelling of the fortress before the
-assault; suspicion must precede indignation. If this preliminary work is
-neglected or ineptly performed, the result is apt to be a collapse of
-the campaign. The public is not ready to switch from confidence to doubt
-on the instant; if its general attitude toward a man is sympathetic,
-that sympathy is likely to survive even a very vigorous attack. The
-accomplished mob-master lays his course accordingly. His first aim is to
-arouse suspicion, to break down the presumption of innocence—supposing,
-of course, that he finds it to exist. He knows that he must plant a
-seed, and tend it long and lovingly, before he may pluck his
-dragon-flower. He knows that all storms of emotion, however suddenly
-they may seem to come up, have their origin over the rim of
-consciousness, and that their gathering is really a slow, slow business.
-I mix the figures shamelessly, as mob-masters mix their brews!
-
-It is this persistence of an attitude which gives a certain degree of
-immunity to all newcomers in office, even in the face of sharp and
-resourceful assault. For example, a new president. The majority in favor
-of him on Inauguration Day is usually overwhelming, no matter how small
-his plurality in the November preceding, for common self-respect demands
-that the people magnify his virtues: to deny them would be a confession
-of national failure, a destructive criticism of the Republic. And that
-benignant disposition commonly survives until his first year in office
-is more than half gone. The public prejudice is wholly on his side: his
-critics find it difficult to arouse any indignation against him, even
-when the offenses they lay to him are in violation of the fundamental
-axioms of popular morality. This explains why it was that Mr. Wilson was
-so little damaged by the charge of federal interference in the
-Diggs-Caminetti case—a charge well supported by the evidence brought
-forward, and involving a serious violation of popular notions of virtue.
-And this explains, too, why he survived the oratorical pilgrimages of
-his Secretary of State at a time of serious international
-difficulty—pilgrimages apparently undertaken with his approval, and
-hence at his political risk and cost. The people were still in favor of
-him, and so he was not brought to irate and drum-head judgment. No roar
-of indignation arose to the heavens. The opposition newspapers, with
-sure instinct, felt the irresistible force of public opinion on his
-side, and so they ceased their clamor very quickly.
-
-But it is just such a slow accumulation of pin-pricks, each apparently
-harmless in itself, that finally draws blood; it is by just such a
-leisurely and insidious process that the presumption of innocence is
-destroyed, and a hospitality to suspicion created. The campaign against
-Governor Sulzer in New York offers a classic example of this process in
-operation, with very skillful gentlemen, journalistic and political, in
-control of it. The charges on which Governor Sulzer was finally brought
-to impeachment were not launched at him out of a clear sky, nor while
-the primary presumption in his favor remained unshaken. Not at all. They
-were launched at a carefully selected and critical moment—at the end, to
-wit, of a long and well-managed series of minor attacks. The fortress of
-his popularity was bombarded a long while before it was assaulted. He
-was pursued with insinuations and innuendoes; various persons, more or
-less dubious, were led to make various charges, more or less vague,
-against him; the managers of the campaign sought to poison the plain
-people with doubts, misunderstandings, suspicions. This effort, so
-diligently made, was highly successful; and so the capital charges, when
-they were brought forward at last, had the effect of confirmations, of
-corroborations, of proofs. But if Tammany had made them during the first
-few months of Governor Sulzer’s term, while all doubts were yet in his
-favor, it would have got only scornful laughter for its pains. The
-ground had to be prepared; the public mind had to be put into training.
-
-
-The end of my space is near, and I find that I have written of popular
-morality very copiously, and of newspaper morality very little. But, as
-I have said before, the one is the other. The newspaper must adapt its
-pleading to its clients’ moral limitations, just as the trial lawyer
-must adapt _his_ pleading to the jury’s limitations. Neither may like
-the job, but both must face it to gain a larger end. And that end, I
-believe, is a worthy one in the newspaper’s case quite as often as in
-the lawyer’s, and perhaps far oftener. The art of leading the vulgar, in
-itself, does no discredit to its practitioner. Lincoln practiced it
-unashamed, and so did Webster, Clay, and Henry. What is more, these men
-practiced it with frank allowance for the naïveté of the people they
-presumed to lead. It was Lincoln’s chief source of strength, indeed,
-that he had a homely way with him, that he could reduce complex problems
-to the simple terms of popular theory and emotion, that he did not ask
-little fishes to think and act like whales. This is the manner in which
-the newspapers do their work, and in the long run, I am convinced, they
-accomplish about as much good as harm thereby. Dishonesty, of course, is
-not unknown among them: we have newspapers in this land which apply a
-truly devilish technical skill to the achievement of unsound and
-unworthy ends. But not as many of them as perfectionists usually allege.
-Taking one with another, they strive in the right direction. They
-realize the massive fact that the plain people, for all their poverty of
-wit, cannot be fooled forever. They have a healthy fear of that heathen
-rage which so often serves their uses.
-
-Look back a generation or two. Consider the history of our democracy
-since the Civil War. Our most serious problems, it must be plain, have
-been solved orgiastically, and to the tune of deafening newspaper urging
-and clamor. Men have been washed into office on waves of emotion, and
-washed out again in the same manner. Measures and policies have been
-determined by indignation far more often than by cold reason. But is the
-net result evil? Is there even any permanent damage from those debauches
-of sentiment in which the newspapers have acted insincerely,
-unintelligently, with no thought save for the show itself? I doubt it.
-The effect of their long and melodramatic chase of bosses is an
-undoubted improvement in our whole governmental method. The boss of
-to-day is not an envied first citizen, but a criminal constantly on
-trial. He himself is debarred from all public offices of honor, and his
-control over other public officers grows less and less. Elections are no
-longer boldly stolen; the humblest citizen may go to the polls in safety
-and cast his vote honestly; the machine grows less dangerous year by
-year; perhaps it is already less dangerous than a _camorra_ of utopian
-and dehumanized reformers would be. We begin to develop an official
-morality which actually rises above our private morality. Bribe-takers
-are sent to jail by the votes of jurymen who give presents in their
-daily business, and are not above beating the street-car company.
-
-And so, too, in narrower fields. The white-slave agitation of a year or
-so ago was ludicrously extravagant and emotional, but its net effect is
-a better conscience, a new alertness. The newspapers discharged
-broadsides of 12–inch guns to bring down a flock of buzzards—but they
-brought down the buzzards. They have libeled and lynched the police—but
-the police are the better for it. They have represented salicylic acid
-as an elder brother to bichloride of mercury—but we are poisoned less
-than we used to be. They have lifted the plain people to frenzies of
-senseless terror over drinking-cups and neighbors with coughs—but the
-death-rate from tuberculosis declines. They have railroaded men to
-prison, denying them all their common rights—but fewer malefactors
-escape to-day than yesterday.
-
-The way of ethical progress is not straight. It describes, to risk a
-mathematical pun, a sort of drunken hyperbola. But if we thus move
-onward and upward by leaps and bounces, it is certainly better than not
-moving at all. Each time, perhaps, we slip back, but each time we stop
-at a higher level.
-
-
-
-
- NEWSPAPER MORALS: A REPLY
-
- BY RALPH PULITZER
-
-The striking article in the March _Atlantic_ by Mr. Henry L. Mencken, on
-“Newspaper Morals,” is so full of palpable facts supporting plausible
-fallacies that simple justice to press and “proletariat” seems to render
-proper a few thoughts in answer to it.
-
-Mr. Mencken’s main facts, summarized, are as follows: that press and
-public often approach public questions too superficially and
-sentimentally; that the sense of proportion is too often lost in the
-heat of campaigns; that the truth is too often obscured by the intrusion
-of irrelevant personalities; and that after the intemperate extremes of
-reform waves there always come reactions into indifference to the evils
-but yesterday so furiously fought.
-
-Mr. Mencken’s fallacies are: the supercilious assumption that these
-weaknesses are not matters of human temperament running up and down
-through a certain proportion of every division of society, but that, on
-the contrary, they are class affairs, never tainting the educated
-classes, but limited to “the man in the street,” “the rabble,” “the
-mob”; that apparently the emotionalizing of public questions by the
-press is to be censured in principle and sneered at in practice; that it
-means a deliberate truckling by the newspapers to the ignorant tastes of
-the masses when the press fights a public evil by attacking, with
-argument and indignation mingled, a man who personifies that evil,
-instead of opposing the general principle of that evil with a wholly
-passionless intellectualism.
-
-A general fallacy which affects Mr. Mencken’s whole article lies in
-criticising as offenses against “newspaper morals” those imperfections
-which, where they exist at all, could properly be criticised only under
-such criteria as suggested by “Newspaper Intellectuals,” or “Newspapers
-as the Exponents of Pure Reason.”
-
-Mr. Mencken first exposes and deprecates the “aim” of the newspapers to
-“knock somebody on the head every day,” “to please the crowd, to give a
-good show, by first selecting a deserving victim and then putting him
-magnificently to the torture,” and even to fight “constructive campaigns
-for good government in exactly the same gothic, melodramatic way.”
-
-Now “muck-raking” rather than incense-burning is not a deliberate aim so
-much as a spontaneous instinct of the average newspaper. Nor is there
-anything either mysterious or reprehensible about this. The public, of
-all degrees, is more interested in hitting Wrong than in praising Right,
-because fortunately we are still in an optimistic state of society,
-where Right is taken for granted and Wrong contains the element of the
-unusual and abnormal. If the day shall ever come when papers will be
-able to “expose” Right and regard Wrong as a foregone conclusion, they
-will doubtless quickly reverse their treatment of the two. In an Ali
-Baba’s cave it might be natural for a paper to discover some man’s
-honesty; in a _yoshiwara_ it might be reasonable for it to expatiate on
-some woman’s virtue. But while honesty and virtue and rightness are
-assumed to be the normal condition of men and women and things in
-general, it does not seem either extraordinary or culpable that people
-and press should be more interested in the polemical than in the
-platitudinous; in blame than in painting the lily; in attack than in
-sending laudatory coals to Newcastle. It scarcely needs remark, however,
-that when the element of surprise is introduced by some deed of
-exceptional heroism or abnegation or inspiration, the newspapers are not
-slow in giving it publicity and praise.
-
-Mr. Mencken finds it deplorable that “a very definite limit is set, not
-only upon the people’s capacity for grasping intellectual concepts, but
-also upon their capacity for grasping moral concepts”; that, therefore,
-it is necessary “to visualize their cause in some definite and defiant
-opponent ... by translating all arguments for a principle into rage
-against a man.” Far be it from me to deny that people and papers are too
-prone to get diverted from the pursuit of some principle by acrimonious
-personalities wholly ungermane to that principle. But the protest
-against this should not lead to unfair extremes in the opposite
-direction. If Mr. Mencken’s ideal is a nation of philosophers calmly
-agreeing on the abstract desirability of honesty while serenely ignoring
-the specific picking of their own pockets, we have no ground for
-argument. But until we reach such a semi-imbecile Utopia, it would seem
-to be no reflection on “the people’s” intellectual or moral concepts
-that they should refuse to excite themselves over any theoretical wrong
-until their attention is focused on some practical manifestation of it,
-in the concrete acts of some specific individual.
-
-May I add, parenthetically, that some papers and many acutely
-intellectual gentlemen find it far more convenient and comfortable to
-generalize virtuously than to particularize virtuously? Nor does it
-require merely moral or physical courage to reduce the safely general to
-the disagreeably personal. It requires no despicable amount of
-intellectual acumen as well.
-
-Mr. Mencken next proceeds to “assume here, as an axiom too obvious to be
-argued, that the chief appeal of a newspaper in all such holy causes is
-not at all to the educated and reflective minority of citizens, but to
-the ignorant and unreflective majority.” On the contrary, it is very far
-from being “too obvious to be argued.” A great many persons of
-guaranteed education are sadly destitute of any reflectiveness
-whatsoever, while an appalling number of “the ignorant” have the
-effrontery to be able to reflect very efficiently. This is apart from
-the fact that the general intelligence among many of the ignorant is
-matched only by the abysmal stupidity of many of the educated.
-
-Thus it is that the decent paper makes its appeal on public questions to
-the numerically large body of reflective “ignorance” and to the
-numerically small body of reflective education, leaving it to the
-demagogic papers, which are the exception at one end, to inflame the
-unreflective ignorant, and to the sycophantic papers at the other end to
-pander to the unreflective educated.
-
-As to Mr. Mencken’s charge that he knows of “no subject, save perhaps
-baseball, on which the average American newspaper discourses with
-unfailing sense and understanding,” I know of no subject at all, even
-including baseball, on which the most exceptionally gifted man in the
-world discourses with unfailing sense and understanding. But I do know
-this: that, considering the immense range of subjects which the American
-paper is called upon to discuss, and its meagre limits of time in which
-to prepare for such discussion, the failings of that paper in sense and
-understanding are probably rarer than would be those under the same
-conditions of Mr. Mencken’s most fastidious selection.
-
-“But,” Mr. Mencken continues, “whenever the public journals presume to
-illuminate such a matter as municipal taxation, for example, or the
-extension of local transportation facilities, or the punishment of
-public or private criminals, or the control of public-service
-corporations, or the revision of city charters, the chief effect of
-their effort is to introduce into it a host of extraneous issues, most
-of them wholly emotional, and so they continue to make it unintelligible
-to all earnest seekers after truth.” Here again it is all a matter of
-point of view. If Mr. Mencken’s earnest seekers after truth wish to
-evolve ideological schemes of municipal taxation, or supramundane
-extensions of transportation facilities, or transcendental control of
-public-service corporations, or academic revisions of city charters,
-then, indeed, the newspaper discussions of these questions would be
-bewildering to these visionary workers in the realms of pure reason. For
-the newspapers “presume” to regard these questions, not as theoretical
-problems, to be solved under theoretical conditions, on theoretical
-populations, to theoretical perfection, but as workable projects for a
-workaday world, in which the most beautiful abstract reasoning must
-stand the test of flesh-and-blood conditions; they regard emotional
-issues as so far, indeed, from being extraneous that the human nature of
-the humblest men and women must be weighed in the balance against the
-nicest syllogisms of the precisest logic. And this is nothing that Mr.
-Mencken need condescend to apologize for so long as “newspaper morals”
-are under discussion. For it must be obvious that the honest exposition
-and analysis of public questions from a human as well as a scientific
-point of view is a higher moral service to the community than an
-exclusively scientific, wholly unsympathetic search after truth by those
-who regard populations as mere subjects for the demonstration of
-principles.
-
-It is precisely the honorable prerogative of newspapers not only to
-clarify but to vivify, to galvanize dead hypotheses into living
-questions, to make the educated and the ignorant alike feel that public
-questions should interest and stir all good citizens and not merely
-engross social philosophers and political theorists.
-
-But here let me avoid joining Mr. Mencken in the pitfall of
-generalizations, by drawing a sharp distinction between the great run of
-decent papers which do honestly emotionalize public questions and the
-relatively few papers which unscrupulously _hystericalize_ these
-questions.
-
-Mr. Mencken is entirely correct when he admits that this emotionalizing
-brings these problems down to a “man’s comprehension, and, what is more
-important, within the range of his active sympathies.” But he again
-shows a very unfortunate class arrogance when he identifies this man as
-“the man in the street.” If Mr. Mencken searched earnestly enough after
-truth, he would find this man to be about as extensively the man at the
-ticker, the man in the motor-car, the man at the operating table, the
-man in the pulpit. In the same vein he continues that the only papers
-which discuss good government unemotionally “are diligently avoided by
-the _mob_.” If Mr. Mencken only included with his proletariat the mob of
-stockbrokers and doctors and engineers and lawyers and college graduates
-generally, who refuse to read these logical and unemotional discussions,
-he would unfortunately be quite right. It would be a beautiful thing
-indeed if we had with us to-day one hundred millions of “earnest seekers
-after truth,” all busily engaged in discussing “good government in the
-abstract,” “logically and unemotionally.” If they were only thus
-dispassionately busied, it is quite true that things would not be as at
-present, when “they are always ready for a man hunt and their favorite
-quarry is a man of politics. If no such prey is at hand, they will turn
-to wealthy debauchees, to fallen Sunday-school superintendents, to money
-barons, to white-slave traders.” In those halcyon times the one hundred
-million calm abstractionists would discuss the influence of Beaumont and
-Fletcher on bosses, or, failing this, the ultimate effect of wealth on
-eroticism, the obscure relations between proselyting and decadence, or
-the effect of the white-slave traffic on the gold reserve.
-
-But in our present unregenerate epoch Mr. Mencken is quite right in
-holding that it is generally the specific evils of government or society
-which bring about reform waves, which in turn crystallize themselves
-into general principles. It is a shockingly practical process, I admit;
-but then, we are a shockingly practical people, who prefer sordid
-results to inspired theories. And at that we are not in such bad
-company. For in no country in the world is there such a thing as a
-“revealed” civilization. On the contrary, civilization has always been
-for the most part purely empirical, and progress will ever remain so.
-
-There is, therefore, cause not for shame but for pride when a newspaper
-reveals some specific iniquity, and by not merely expounding its
-isolated character to the public intelligence, but also by interpreting
-its general menace to the public imagination and bringing home its
-inherent evil to the public conscience, arouses that public to social
-legislation, criminal prosecution, or political reform.
-
-Mr. Mencken next assaults once more his unfortunate “man in the street”
-by declaring that “it is always as a game, of course, that the man in
-the street views moral endeavor.... His interest in it is almost always
-a sporting interest.” On the contrary, here at last we have a case where
-a class distinction can fairly be drawn. “The man in the street” is a
-naïve man who takes his melodrama seriously, who believes robustly in
-blacks and whites without subtilizing them into intermediate shades, for
-whom villains and heroes really exist. He is the last person on earth to
-view the moral endeavor of a political or social campaign as a game. It
-is the supercilious class, with its sophistication and attendant
-cynicism, to whom such campaigns tend to take on the aspect of sporting
-events and games of skill.
-
-But it is not necessary to go into the details of Mr. Mencken’s theory
-as to the depraved nature of popular participation in political reform.
-Its gist is contained in his truly shocking statement that the war on
-the Tweed ring and its extirpation was to the “plain people” nothing but
-“sport royal”! Any one who can take one of the most inspiring civic
-victories in the history, not alone of a city, but of a nation, and
-degrade the spirit that brought it about to the level of the cockpit or
-the bull ring, supplies an argument that needs no reinforcing against
-his prejudices on this whole subject.
-
-Mr. Mencken justly deplores the reactions which follow upon reform
-successes, but unjustly concentrates the blame on the fickleness of “the
-rabble.” This evil is not a matter of mob-psychology but of unstable
-human nature, high and low. These revulsions and reactions are the
-shame, impartially, of all classes of our communities. They permeate the
-educated atmosphere of fastidious clubs as extensively as they do the
-ignorant miasma of vulgar saloons. If they induce the “ignorant and
-unreflective” plebeian to sit in his shirt-sleeves with his legs up,
-resting his feet, on election day, instead of doing his duty at the
-polls, do they not equally congest the golf links with “earnest seekers
-after truth” busily engaged in sacrificing ballots to Bogeys?
-
-I wholly agree with Mr. Mencken’s strictures on the public morality
-which holds it to be a relevant defense for a ballot-box stuffer “that
-he is kind to his little children.” The sentimentalism which so
-frequently perverts a proper public conception of public morality is
-sickening. But here again the indictment should be against average human
-nature, educated or ignorant, and not against the “man in the street” as
-a class and alone. To this man the fact that the ballot-box stuffer is
-kind to his little children may carry more weight than to the man of
-education and culture. To the latter the fact that some
-monopoly-breeding, law-defying, legislation-bribing, railroad-wrecking
-gentleman is kind to his fellow citizens by donating to them picture
-galleries and free libraries may carry more weight than to the former.
-Is not the one just as much as the other “ready to let feeling triumph
-over every idea of abstract justice”?
-
-Again, with Mr. Mencken’s prescription for making a successful newspaper
-crusade there can be no quarrel, save that here once more he suggests,
-by referring to the newspaper as a “mob-master,” that these methods are
-exclusively applicable to the same long-suffering “man in the street.”
-These methods on which Mr. Mencken elaborates are the rather obvious
-ones used by every lawyer, clergyman, statesman, or publicist the world
-over who has a forensic fight to make and win against some public
-evil—accusation, iteration, cumulation, and climax. If these methods are
-used by “mob-masters,” they are equally used by snob-servants, and
-incidentally by the great mass of honest newspapers which are neither
-the one thing nor the other.
-
-At the end of his article, having set up a man of straw which he found
-it impossible to knock down, Mr. Mencken patronizingly pats it on the
-back:—
-
-“The newspaper must adapt its pleading to its client’s moral
-limitations, just as the trial lawyer must adapt his pleading to the
-jury’s limitations. Neither may like the job, but both must face it to
-gain a larger end. And that end is a worthy one in the newspaper’s case
-quite as often as in the lawyer’s, and perhaps far oftener. The art of
-leading the vulgar in itself does no discredit to its practitioner.
-Lincoln practised it unashamed, and so did Webster, Clay, and Henry.”
-
-Alas for this well-intentioned effort at amends! It is impossible to
-agree with Mr. Mencken even here when he praises press and public with
-such faint damnation.
-
-A decent newspaper does not and must not adapt its pleadings to its
-clients’ moral limitations. Intellectual limitations? Yes. It is
-restricted by a line beyond which intelligence and education alike would
-be at sea, and which only specialists and experts would understand. But
-moral limitations? No. The paper in this regard is less like the lawyer
-and more like the judge. A judge can properly adapt his charge in
-simplicity of form to the intellectual limitations of the jury, but it
-will scarcely be contended that he may adapt his charge in its substance
-to the moral limitations of the jury. No more can any self-respecting
-paper palter with what it believes to be the right and the truth because
-of any moral limitations in its constituency. Demagogic papers may do
-it. Class-catering papers may do it. But the decent press which lies
-between does not thus stultify itself.
-
-And now to Mr. Mencken’s condescending conclusion:—
-
-“Our most serious problems, it must be plain, have been solved
-orgiastically and to the tune of deafening newspaper urging and
-clamor.... But is the net result evil?... I doubt it.... The way of
-ethical progress is not straight.... But if we thus move onward and
-upward by leaps and bounces, it is certainly better than not moving at
-all. Each time, perhaps, we slip back, but each time we stop at a higher
-level.”
-
-Why, then, sweepingly reflect on the morals of the press, if by
-humanizing abstract principles, by emotionalizing academic doctrines, by
-personifying general theories, it has accomplished this progress?
-Granted that in the heat of battle it fails to handle the cold
-conceptions of austere philosophers with proper scientific etiquette.
-Granted that it makes blunders in technical statements which to the
-preciosity of specialists seem inexcusable. Granted that it mixes its
-science and its sentiment in a manner to shock the gentlemen of
-disembodied intellects. Granted that the press has many more such
-intellectual peccadilloes on its conscience.
-
-But if the press does these things honestly, it does them morally, and
-does not need to excuse them by their results, even though these results
-are in very truth infinitely more precious to humanity than could be
-those obtained by the chill endeavors of what Mr. Mencken himself, with
-the perfect accuracy of would-be irony, describes as “a Camorra of
-Utopian and dehumanized reformers.”
-
-
-
-
- THE SUPPRESSION OF IMPORTANT NEWS
-
- BY EDWARD ALSWORTH ROSS
-
-
- I
-
-Most of the criticism launched at our daily newspapers hits the wrong
-party. Granted that they sensationalize vice and crime, “play up”
-trivialities, exploit the private affairs of prominent people, embroider
-facts, and offend good taste with screech, blare, and color. All this
-may be only the means of meeting the demand, of “giving the public what
-it wants.” The newspaper cannot be expected to remain dignified and
-serious now that it caters to the common millions, instead of, as
-formerly, to the professional and business classes. To interest
-errand-boy and factory-girl and raw immigrant, it had to become spicy,
-amusing, emotional, and chromatic. For these, blame, then, the American
-people.
-
-There is just one deadly, damning count against the daily newspaper as
-it is coming to be, namely, _it does not give the news_.
-
-For all its pretensions, many a daily newspaper is not “giving the
-public what it wants.” In spite of these widely trumpeted prodigies of
-costly journalistic “enterprise,” these ferreting reporters and hurrying
-correspondents, these leased cables and special trains, news, good
-“live” news, “red-hot stuff,” is deliberately being suppressed or
-distorted. This occurs oftener now than formerly, and bids fair to occur
-yet oftener in the future.
-
-And this in spite of the fact that the aspiration of the press has been
-upward. Venality has waned. Better and better men have been drawn into
-journalism, and they have wrought under more self-restraint. The time
-when it could be said, as it was said of the Reverend Dr. Dodd, that one
-had “descended so low as to become editor of a newspaper,” seems as
-remote as the Ice Age. The editor who uses his paper to air his
-prejudices, satisfy his grudges, and serve his private ambitions, is
-going out. Sobered by a growing realization of their social function,
-newspaper men have come under a sense of responsibility. Not long ago it
-seemed as if a professional spirit and a professional ethics were about
-to inspire the newspaper world; and to this end courses and schools of
-journalism were established, with high hopes. The arrest of this
-promising movement explains why nine out of ten newspaper men of fifteen
-years’ experience are cynics.
-
-As usual, no one is to blame. The apostasy of the daily press is caused
-by three economic developments in the field of newspaper publishing.
-
-
- II
-
-In the first place, the great city daily has become a blanket sheet with
-elaborate presswork, printed in mammoth editions that must be turned out
-in the least time. The necessary plant is so costly, and the Associated
-Press franchise is so expensive, that the daily newspaper in the big
-city has become a capitalistic enterprise. To-day a million dollars will
-not begin to outfit a metropolitan newspaper. The editor is no longer
-the owner, for he has not, and cannot command, the capital needed to
-start it or buy it. The editor of the type of Greeley, Dana, Medill,
-Story, Halstead, and Raymond, who owns his paper and makes it his astral
-body, the projection of his character and ideals, is rare. Perhaps Mr.
-Watterson and Mr. Nelson [the late William R. Nelson of the _Kansas City
-Star_] are the best recent representatives of the type.
-
-More and more the owner of the big daily is a business man who finds it
-hard to see why he should run his property on different lines from the
-hotel proprietor, the vaudeville manager, or the owner of an amusement
-park. The editors are hired men, and they may put into the paper no more
-of their conscience and ideals than comports with getting the biggest
-return from the investment. Of course, the old-time editor who owned his
-paper tried to make money,—no sin that!—but just as to-day the author,
-the lecturer, or the scholar tries to make money, namely, within the
-limitations imposed by his principles and his professional standards.
-But, now that the provider of the newspaper capital hires the editor
-instead of the editor hiring the newspaper capital, the paper is
-likelier to be run as a money-maker pure and simple—a factory where ink
-and brains are so applied to white paper as to turn out the largest
-possible marketable product. The capitalist-owner means no harm, but he
-is not bothered by the standards that hamper the editor-owner. He
-follows a few simple maxims that work out well enough in selling shoes
-or cigars or sheet-music. “Give people what _they_ want, not what _you_
-want.” “Back nothing that will be unpopular.” “Run the concern for all
-it is worth.”
-
-This drifting of ultimate control into the hands of men with business
-motives is what is known as “the commercialization of the press.”
-
-The significance of it is apparent when you consider the second economic
-development, namely, the growth of newspaper advertising. The
-dissemination of news and the purveying of publicity are two essentially
-distinct functions, which, for the sake of convenience, are carried on
-by the same agency. The one appeals to subscribers, the other to
-advertisers. The one calls for good faith, the other does not. The one
-is the corner-stone of liberty and democracy, the other a convenience of
-commerce. Now, the purveying of publicity is becoming the main concern
-of the newspaper, and threatens to throw quite into the shade the
-communication of news or opinions. Every year the sale of advertising
-yields a larger proportion of the total receipts, and the subscribers
-furnish a smaller proportion. Thirty years ago, advertising yielded less
-than half of the earnings of the daily newspapers. To-day, it yields at
-least two thirds. In the larger dailies the receipts from advertisers
-are several times the receipts from the readers, in some cases
-constituting ninety per cent of the total revenues. As the newspaper
-expands to eight, twelve, and sixteen pages, while the price sinks to
-three cents, two cents, one cent, the time comes when the advertisers
-support the newspaper. The readers are there to _read_, not to provide
-funds. “He who pays the piper calls the tune.” When news columns and
-editorial page are a mere incident in the profitable sale of mercantile
-publicity, it is strictly “businesslike” to let the big advertisers
-censor both.
-
-Of course, you must not let the cat out of the bag, or you will lose
-readers, and thereupon advertising. As the publicity expert, Deweese,
-frankly puts it, “The reader must be flimflammed with the idea that the
-publisher is really publishing the newspaper or magazine for him.” The
-wise owner will “maintain the beautiful and impressive bluff of running
-a journal to influence public opinion, to purify politics, to elevate
-public morals, etc.” In the last analysis, then, the smothering of facts
-in deference to the advertiser finds a limit in the intelligence and
-alertness of the reading public. Handled as “a commercial proposition,”
-the newspaper dares not suppress such news beyond a certain point, and
-it can always proudly point to the unsuppressed news as proof of its
-independence and public spirit.
-
-The immunity enjoyed by the big advertiser becomes more serious as more
-kinds of business resort to advertising. Formerly, readers who
-understood why accidents and labor troubles never occur in department
-stores, why dramatic criticisms are so lenient, and the reviews of books
-from the publishers who advertise are so good-natured, could still
-expect from their journal an ungloved freedom in dealing with gas,
-electric, railroad, and banking companies. But now the gas people
-advertise, “Cook with gas,” the electric people urge you to put your
-sewing-machine on their current, and the railroads spill oceans of ink
-to attract settlers or tourists. The banks and trust companies are
-buyers of space, investment advertising has sprung up like Jonah’s
-gourd, and telephone and traction companies are being drawn into the
-vortex of competitive publicity. Presently, in the news-columns of the
-sheet that steers by the cash-register, every concern that has favors to
-seek, duties to dodge, or regulations to evade, will be able to press
-the soft pedal.
-
-A third development is the subordination of newspapers to other
-enterprises. After a newspaper becomes a piece of paying property,
-detachable from the editor’s personality, which may be bought and sold
-like a hotel or mill, it may come into the hands of those who will hold
-it in bondage to other and bigger investments. The magnate-owner may
-find it to his advantage not to run it as a newspaper pure and simple,
-but to make it—on the sly—an instrument for coloring certain kinds of
-news, diffusing certain misinformation, or fostering certain impressions
-or prejudices in its clientele. In a word, he may shape its policy by
-non-journalistic considerations. By making his paper help his other
-schemes, or further his political or social ambitions, he will hurt it
-as a money-maker, no doubt, but he may contrive to fool enough of the
-people enough of the time. Aside from such thraldom, newspapers are
-subject to the tendency of diverse businesses to become tied together by
-the cross-investments of their owners. But naturally, when the shares of
-a newspaper lie in the safe-deposit box cheek by jowl with gas,
-telephone, and pipeline stock, a tenderness for these collateral
-interests is likely to affect the news columns.
-
-
- III
-
-That in consequence of its commercialization, and its frequent
-subjection to outside interests, the daily newspaper is constantly
-suppressing important news, will appear from the instances that follow.
-They are hardly a third of the material that has come to the writer’s
-attention.
-
-A prominent Philadelphia clothier visiting New York was caught
-perverting boys, and cut his throat. His firm being a heavy advertiser,
-not a single paper in his home city mentioned the tragedy. One New York
-paper took advantage of the situation by sending over an extra edition
-containing the story. The firm in question has a large branch in a
-Western city. There too the local press was silent, and the opening was
-seized by a Chicago paper.
-
-In this same Western city the vice-president of this firm was indicted
-for bribing an alderman to secure the passage of an ordinance
-authorizing the firm to bridge an alley separating two of its buildings.
-Representatives of the firm requested the newspapers in which it
-advertised to ignore the trial. Accordingly the five English papers
-published no account of the trial, which lasted a week and disclosed
-highly sensational matter. Only the German papers sent reporters to the
-trial and published the proceedings.
-
-In a great jobbing centre, one of the most prominent cases of the United
-States District Attorney was the prosecution of certain firms for
-misbranding goods. The facts brought out appeared in the press of the
-smaller centres, but not a word was printed in the local papers. In
-another centre, four firms were fined for selling potted cheese which
-had been treated with preservatives. The local newspapers stated the
-facts, but withheld the names of the firms—a consideration they are not
-likely to show to the ordinary culprit.
-
-In a trial in a great city it was brought out by sworn testimony that,
-during a recent labor struggle which involved teamsters on the one hand
-and the department stores and the mail-order houses on the other, the
-employers had plotted to provoke the strikers to violence by sending a
-long line of strike-breaking wagons out of their way to pass a lot on
-which the strikers were meeting. These wagons were the bait to a trap,
-for a strong force of policemen was held in readiness in the vicinity,
-and the governor of the state was at the telephone ready to call out the
-militia if a riot broke out. Fortunately, the strikers restrained
-themselves, and the trap was not sprung. It is easy to imagine the
-headlines that would have been used if labor had been found in so
-diabolical a plot. Yet the newspapers unanimously refused to print this
-testimony.
-
-In the same city, during a strike of the elevator men in the large
-stores, the business agent of the elevator-starters’ union was beaten to
-death, in an alley behind a certain emporium, by a “strong-arm” man
-hired by that firm. The story, supported by affidavits, was given by a
-responsible lawyer to three newspaper men, each of whom accepted it as
-true and promised to print it. The account never appeared.
-
-In another city the sales-girls in the big shops had to sign an
-exceedingly mean and oppressive contract which, if generally known,
-would have made the firms odious to the public. A prominent social
-worker carried these contracts, and evidence as to the bad conditions
-that had become established under them, to every newspaper in the city.
-Not one would print a line on the subject.
-
-On the outbreak of a justifiable street-car strike the newspapers were
-disposed to treat it in a sympathetic way. Suddenly they veered, and
-became unanimously hostile to the strikers. Inquiry showed that the big
-merchants had threatened to withdraw their advertisements unless the
-newspapers changed their attitude.
-
-In the summer of 1908 disastrous fires raged in the northern Lake
-country, and great areas of standing timber were destroyed. A prominent
-organ of the lumber industry belittled the losses and printed reassuring
-statements from lumbermen who were at the very moment calling upon the
-state for a fire patrol. When taxed with the deceit, the organ pleaded
-its obligation to support the market for the bonds which the lumber
-companies of the Lake region had been advertising in its columns.
-
-On account of agitating for teachers’ pensions, a teacher was summarily
-dismissed by a corrupt school board, in violation of their own published
-rule regarding tenure. An influential newspaper published the facts of
-school-board grafting brought out in the teacher’s suit for
-reinstatement until, through his club affiliations, a big merchant was
-induced to threaten the paper with the withdrawal of his advertising. No
-further reports of the revelations appeared.
-
-During labor disputes the facts are usually distorted to the injury of
-labor. In one case, strikers held a meeting on a vacant lot enclosed by
-a newly-erected billboard. Forthwith appeared, in a yellow journal
-professing warm friendship for labor, a front-page cut of the billboard
-and a lurid story of how the strikers had built a “stockade,” behind
-which they intended to bid defiance to the bluecoats. It is not
-surprising that, when the van bringing these lying sheets appeared in
-their quarter of the city, the libeled men overturned it.
-
-During the struggle of carriage-drivers for a six-day week, certain
-great dailies lent themselves to a concerted effort of the liverymen to
-win public sympathy by making it appear that the strikers were
-interfering with funerals. One paper falsely stated that a strong force
-of police was being held in reserve in case of “riots,” and that
-policemen would ride beside the non-union drivers of hearses. Another,
-under the misleading headline, “Two Funerals stopped by Striking
-Cabmen,” described harmless colloquies between hearse-drivers and
-pickets. This was followed up with a solemn editorial, “May a Man go to
-his Long Rest in Peace?” although, as a matter of fact, the strikers had
-no intention of interfering with funerals.
-
-The lying headline is a favorite device for misleading the reader. One
-sheet prints on its front page a huge “scare” headline, “‘Hang Haywood
-and a Million Men will march in Revenge,’ says Darrow.” The few readers
-whose glance fell from the incendiary headline to the dispatch below it
-found only the following: “Mr. Darrow, in closing the argument, said
-that ‘if the jury hangs Bill Haywood, one million willing hands will
-seize the banner of liberty by the open grave, and bear it on to
-victory.’” In the same style, a dispatch telling of the death of an
-English policeman, from injuries received during a riot precipitated by
-suffragettes attempting to enter a hall during a political meeting, is
-headed, “Suffragettes kill Policeman!”
-
-The alacrity with which many dailies serve as mouthpieces of the
-financial powers came out very clearly during the recent industrial
-depression. The owner of one leading newspaper called his reporters
-together and said in effect, “Boys, the first of you who turns in a
-story of a lay-off or a shut-down gets the sack.” Early in the
-depression the newspapers teemed with glowing accounts of the resumption
-of steel mills and the revival of business, all baseless. After harvest
-time they began to cheep, “Prosperity,” “Bumper Crops,” “Farmers buying
-Automobiles.” In cities where banks and employers offered clearing-house
-certificates instead of cash, the press usually printed fairy tales of
-the enthusiasm with which these makeshifts were taken by depositors and
-workingmen. The numbers and sufferings of the unemployed were ruthlessly
-concealed from the reading public. A mass meeting of men out of work was
-represented as “anarchistic” or “instigated by the socialists for
-political effect.” In one daily appeared a dispatch under the heading
-“Five Thousand Jobs Offered; only Ten apply.” It stated that the
-Commissioner of Public Works of Detroit, misled by reports of dire
-distress, set afoot a public work which called for five thousand men.
-Only ten men applied for work, and all these expected to be bosses.
-Correspondence with the official established the fact that the number of
-jobs offered was five hundred, and that three thousand men applied for
-them!
-
-
- IV
-
-On the desk of every editor and sub-editor of a newspaper run by a
-capitalist promoter now [1910] under prison sentence lay a list of
-sixteen corporations in which the owner was interested. This was to
-remind them not to print anything damaging to these concerns. In the
-office these corporations were jocularly referred to as “sacred cows.”
-
-Nearly every form of privilege is found in the herd of “sacred cows”
-venerated by the daily press.
-
-The railroad company is a “sacred cow.” At a hearing before a state
-railroad commission, the attorney of a shippers’ association got an
-eminent magnate into the witness chair, with the intention of wringing
-from him the truth regarding the political expenditures of his railroad.
-At this point the commission, an abject creature of the railroads,
-arbitrarily excluded the daring attorney from the case. The memorable
-excoriation which that attorney gave the commission to its face was made
-to appear in the papers as the _cause_ instead of the _consequence_ of
-this exclusion. Subsequently, when the attorney filed charges with the
-governor against the commission, one editor wrote an editorial stating
-the facts and criticising the commissioners. The editorial was
-suppressed after it was in type.
-
-The public-service company is a “sacred cow.” In a city of the
-Southwest, last summer [1909], while houses were burning from lack of
-water for the fire hose, a lumber company offered to supply the firemen
-with water. The water company replied that they had “sufficient.”
-Neither this nor other damaging information concerning the company’s
-conduct got into the columns of the local press. A yellow journal
-conspicuous in the fight for cheaper gas by its ferocious onslaughts on
-the “gas trust,” suddenly ceased its attack. Soon it began to carry a
-full-page “Cook with gas” advertisement. The cow had found the entrance
-to the sacred fold.
-
-Traction is a “sacred cow.” The truth about Cleveland’s fight for the
-three-cent fare has been widely suppressed. For instance, while Mayor
-Johnson was superintending the removal of the tracks of a defunct street
-railway, he was served with a court order enjoining him from tearing up
-the rails. As the injunction was not indorsed, as by law it should be,
-he thought it was an ordinary communication, and put it in his pocket to
-examine later. The next day he was summoned to show reason why he should
-not be found in contempt of court. When the facts came out, he was, of
-course, discharged. An examination of the seven leading dailies of the
-country shows that a dispatch was sent out from Cleveland stating that
-Mayor Johnson, after acknowledging service, pocketed the injunction, and
-ordered his men to proceed with their work. In the newspaper offices
-this dispatch was then embroidered. One paper said the mayor told his
-men to go ahead and ignore the injunction. Another had the mayor
-intimating in advance that he would not obey an order if one were
-issued. A third invented a conversation in which the mayor and his
-superintendent made merry over the injunction. Not one of the seven
-journals reported the mayor’s complete exoneration later.
-
-The tax system is a “sacred cow.” During a banquet of two hundred
-single-taxers, at the conclusion of their state conference, a man fell
-in a fit. Reporters saw the trifling incident, yet the morning papers,
-under big headlines, “Many Poisoned at Single-Tax Banquet,” told in
-detail how a large number of banqueters had been ptomaine-poisoned. The
-conference had formulated a single-tax amendment to the state
-constitution, which they intended to present to the people for signature
-under the new Initiative law. One paper gave a line and a half to this
-most significant action. No other paper noticed it.
-
-The party system is a “sacred cow.” When a county district court
-declared that the Initiative and Referendum amendment to the Oregon
-constitution was invalid, the item was spread broadcast. But when later
-the Supreme Court of Oregon reversed that decision, the fact was too
-trivial to be put on the wires.
-
-The “man higher up” is a “sacred cow.” In reporting Prosecutor Heney’s
-argument in the Calhoun case, the leading San Francisco paper omitted
-everything on the guilt of Calhoun and made conspicuous certain
-statements of Mr. Heney with reference to himself, with intent to make
-it appear that his argument was but a vindication of himself, and that
-he made no points against the accused. The argument for the defense was
-printed in full, the “points” being neatly displayed in large type at
-proper intervals. At a crisis in this prosecution a Washington dispatch
-quoted the chairman of the Appropriations Committee as stating in the
-House that “Mr. Heney received during 1908 $23,000, for which he
-performed no service whatever for the Government.” It was some hours
-before the report was corrected by adding Mr. Tawney’s concluding words,
-“during that year.”
-
-In view of their suppression and misrepresentation of vital truth, the
-big daily papers, broadly speaking, must be counted as allies of those
-whom—as Editor Dana reverently put it—“God has endowed with a genius for
-saving, for getting rich, for bringing wealth together, for accumulating
-and concentrating money.” In rallying to the side of the people they are
-slower than the weeklies, the magazines, the pulpit, the platform, the
-bar, the literati, the intellectuals, the social settlements, and the
-universities.
-
-Now and then, to be sure, in some betrayed and misgoverned city, a man
-of force takes some little sheet, prints all the news, ventilates the
-local situation, arouses the community, builds up a huge circulation,
-and proves that truth-telling still pays. But such exploits do not
-counteract the economic developments which have brought on the glacial
-epoch in journalism. Note what happens later to such a newspaper. It is
-now a valuable property, and as such it will be treated. The editor need
-not repeat the bold strokes that won public confidence; he has only to
-avoid anything that would forfeit it. Unconsciously he becomes, perhaps,
-less a newspaper man, more a business man. He may make investments which
-muzzle his paper here, form social connections which silence it there.
-He may tire of fighting and want to “cash in.” In any case, when his
-newspaper falls into the hands of others, it will be run as a business,
-and not as a crusade.
-
-
- V
-
-What can be done about the suppression of news? At least, we can refrain
-from arraigning and preaching. To urge the editor, under the thumb of
-the advertiser or of the owner, to be more independent, is to invite him
-to remove himself from his profession. As for the capitalist-owner, to
-exhort him to run his newspaper in the interests of truth and progress
-is about as reasonable as to exhort the mill-owner to work his property
-for the public good instead of for his private benefit.
-
-What is needed is a broad new avenue to the public mind. Already
-smothered facts are cutting little channels for themselves. The immense
-vogue of the “muck-raking” magazines is due to their being vehicles for
-suppressed news. Non-partisan leaders are meeting with cheering response
-when they found weeklies in order to reach their natural following. The
-Socialist Party supports two dailies, less to spread their ideas than to
-print what the capitalistic dailies would stifle. Civic associations,
-municipal voters’ leagues, and legislative voters’ leagues, are
-circulating tons of leaflets and bulletins full of suppressed facts.
-Within a year [1909–10] five cities have, with the tax-payers’ money,
-started journals to acquaint the citizens with municipal happenings and
-affairs. In many cities have sprung up private non-partisan weeklies to
-report civic information. Moreover, the spoken word is once more a
-power. The demand for lecturers and speakers is insatiable, and the
-platform bids fair to recover its old prestige. The smotherers are
-dismayed by the growth of the Chautauqua circuit. Congressional speeches
-give vent to boycotted truth, and circulate widely under the franking
-privilege. City clubs and Saturday lunch clubs are formed to listen to
-facts and ideas tabooed by the daily press. More is made of public
-hearings before committees of councilmen or legislators.
-
-When all is said, however, the defection of the daily press has been a
-staggering blow to democracy.
-
-Many insist that the public is able to recognize and pay for the truth.
-“Trust the public” and _in the end_ merit will be rewarded. Time and
-again men have sunk money in starting an honest and outspoken sheet,
-confident that soon the public would rally to its support. But such
-hopes are doomed to disappointment. The editor who turns away bad
-advertising or defies his big patrons cannot lay his copy on the
-subscriber’s doorstep for as little money as the editor who purveys
-publicity for all it is worth; and the masses will not pay three cents
-when another paper that “looks just as good” can be had for a cent. In a
-word, the art of simulating honesty and independence has outrun the
-insight of the average reader.
-
-To conclude that the people are not able to recognize and pay for the
-truth about current happenings simply puts the dissemination of news in
-a class with other momentous social services. Because people fail to
-recognize and pay for good books, endowed libraries stud the land.
-Because they fail to recognize and pay for good instruction, education
-is provided free or at part cost. Just as the moment came when it was
-seen that private schools, loan libraries, commercial parks, baths,
-gymnasia, athletic grounds, and playgrounds would not answer, so the
-moment is here for recognizing that the commercial news-medium does not
-adequately meet the needs of democratic citizenship.
-
-Endowment is necessary, and, since we are not yet wise enough to run a
-public-owned daily newspaper, the funds must come from private sources.
-In view of the fact that in fifteen years large donations aggregating
-more than a thousand million of dollars have been made for public
-purposes in this country, it is safe to predict that, if the usefulness
-of a non-commercial newspaper be demonstrated, funds will be
-forthcoming. In the cities, where the secret control of the channels of
-publicity is easiest, there are likely to be founded financially
-independent newspapers, the gift of public-spirited men of wealth.
-
-The ultimate control of such a foundation constitutes a problem. A
-newspaper free to ignore the threats of big advertisers or powerful
-interests, one not to be bought, bullied, or bludgeoned, one that might
-at any moment blurt out the damning truth about police protection to
-vice, corporate tax-dodging, the grabbing of water frontage by
-railroads, or the non-enforcement of the factory laws, would be of such
-strategic importance in the struggle for wealth that desperate efforts
-would be made to chloroform it. If its governing board perpetuated
-itself by coöptation, it would eventually be packed with “safe” men, who
-would see to it that the newspaper was run in a “conservative” spirit;
-for, in the long run, those who can watch for an advantage _all_ the
-time will beat the people, who can watch only _some_ of the time.
-
-Chloroformed the endowed newspaper will be, unless it be committed to
-the onward thought and conscience of the community. This could be done
-by letting vacancies on the governing board be filled in turn by the
-local bar association, the medical association, the ministers’ union,
-the degree-granting faculties, the federated teachers, the central labor
-union, the chamber of commerce, the associated charities, the public
-libraries, the non-partisan citizens’ associations, the improvement
-leagues, and the social settlements. In this way the endowment would
-rest ultimately on the chief apexes of moral and intellectual worth in
-the city.
-
-While giving, with headline, cut, and cartoon, the interesting
-news,—forgeries and accidents, society and sports, as well as business
-and politics,—the endowed newspaper would not dramatize crime, or gossip
-of private affairs; above all, it would not “fake,” “doctor,” or
-sensationalize the news. Too self-respecting to use keyhole tactics, and
-too serious to chronicle the small beer of the wedding trousseau or the
-divorce court, such a newspaper could not begin to match the commercial
-press in circulation. But it would reach those who reach the public
-through the weeklies and monthlies, and would inform the teachers,
-preachers, lecturers, and public men, who speak to the people eye to
-eye.
-
-What is more, it would be a _corrective newspaper_, giving a wholesome
-leverage for lifting up the commercial press. The big papers would not
-dare be caught smothering or “cooking” the news. The revelations of an
-independent journal that everybody believed, would be a terror to them,
-and, under the spur of a competitor not to be frightened, bought up, or
-tired out, they would be compelled, in sheer self-preservation, to tell
-the truth much oftener than they do.
-
-The Erie Canal handles less than a twentieth of the traffic across the
-State of New York, yet, by its standing offer of cheap transportation,
-it exerts a regulative pressure on railway rates which is realized only
-when the canal opens in the spring. On the same principle, the endowed
-newspaper in a given city might print only a twentieth of the daily
-press output, and yet exercise over the other nineteen twentieths an
-influence great and salutary.
-
-
-
-
- THE PERSONAL EQUATION IN JOURNALISM
-
- BY HENRY WATTERSON
-
-
- I
-
-The daily newspaper, under modern conditions, embraces two parts very
-nearly separate and distinct in their requirements—the journalistic and
-the commercial.
-
-The aptitude for producing a commodity is one thing, and the aptitude
-for putting this commodity on the market is quite another thing. The
-difference is not less marked in newspaper-making than in other
-pursuits. The framing and execution of contracts for advertising, for
-printing-paper and ink, linotyping and press-work; the handling of money
-and credits; the organization of the telegraphic service and postal
-service; the supervision of machinery—in short, the providing of the
-vehicle and the power that turns its wheels—is the work of a single
-mind, and usually it is engrossing work. It demands special talent and
-ceaseless activity and attention all day long, and every day in the
-year. Except it be sufficient, considerable success is out of the
-question. Sometimes its sufficiency is able to float an indifferent
-product. Without it the best product is likely to languish.
-
-The making of the newspaper, that is, the collating of the news and its
-consistent and uniform distribution and arrangement, the representation
-of the mood and tense of the time, a certain continuity, more or less,
-of thought and purpose,—the popularization of the commodity,—call for
-energies and capacities of another sort. The editor of the morning
-newspaper turns night into day. When others sleep he must be awake and
-astir. His is the only vocation where versatility is not a hindrance or
-a diversion; where the conventional is not imposed upon his personality.
-He should be many-sided, and he is often most engaging when he seems
-least heedful of rule. Yet nowhere is ready and sound discretion in
-greater or more constant need. The editor must never lose his head.
-Sure, no less than prompt, judgment is required at every turning. It is
-his business to think for everybody. Each subordinate must be so drilled
-and fitted to his place as to become in a sense the replica of his
-chief. And, even then, when at noon he goes carefully over the work of
-the night before, he will be fortunate if he finds that all has gone as
-he planned it, or could wish it.
-
-I am assuming that the make-up of the newspaper is an autocracy: the
-product of one man, the offspring of a policy; the man indefatigable and
-conscientious, the policy fixed, sober, and alert. In the famous
-sea-fight the riffraff of sailors from all nations, whom Paul Jones had
-picked up wherever he could find them, responded like the parts of a
-machine to the will of their commander. They seemed inspired, the
-British Captain Pearson testified before the Court of Inquiry. So in a
-well-ordered newspaper office, when at midnight wires are flashing and
-feet are hurrying, and to the onlooking stranger chaos seems to reign,
-the directing mind and hand have their firm grip upon the tiller-ropes,
-which extend from the editorial room to the composing-room, from the
-composing-room to the press-room, and from the press-room to the
-breakfast-table.
-
-
- II
-
-Personal journalism had its origin in the crude requirements of the
-primitive newspaper. An editor, a printer, and a printer’s devil, were
-all-sufficient. For half a century after the birth of the daily
-newspaper in America, one man did everything which fell under the head
-of editorial work. The army of reporters, telegraphers, and writers,
-duly officered and classified, which has come to occupy the larger
-field, was undreamed of by the pioneers of Boston, New York,
-Philadelphia, and Baltimore.
-
-Individual ownership was the rule. Little money was embarked. Commonly
-it was “So-and-So’s paper.” Whilst the stories of private war, of
-pistols and coffee, have been exaggerated, the early editors were much
-beset; were held to strict accountability for what appeared in their
-columns; sometimes had to take their lives in their hands. In certain
-regions the duello flourished—one might say became the fashion. Up to
-the War of Secession, the instance of an editor who had not had a
-personal encounter, indeed, many encounters, was a rare one. Not a few
-editors acquired celebrity as “crack shots,” gaining more reputation by
-their guns than by their pens.
-
-The familiar “Stop my paper” was personally addressed, an ebullition of
-individual resentment.
-
-“Mr. Swain,” said an irate subscriber to the founder of the
-_Philadelphia Ledger_, whom he met one morning on his way to his place
-of business, “I have stopped your paper, sir—I have stopped your paper.”
-
-Mr. Swain was a gentleman of dignity and composure. “Indeed,” said he,
-with a kindly intonation; “come with me and let us see about it.”
-
-When the two had reached the spot where the office of the _Ledger_
-stood, nothing unusual appeared to have happened: the building was still
-there, the force within apparently engaged in its customary activities.
-Mr. Swain looked leisurely about him, and turning upon his now expectant
-but thoroughly puzzled fellow townsman, he said,—
-
-“Everything seems to be as I left it last night. Stop my paper, sir! How
-could you utter such a falsehood!”
-
-Mr. James Gordon Bennett, the elder, was frequently and brutally
-assailed. So was Mr. Greeley. Mr. Prentice, though an expert in the use
-of weapons, did not escape many attacks of murderous intent. Editors
-fought among themselves, anon with fatal result, especially about
-Richmond in Virginia, and Nashville in Tennessee, and New Orleans. So
-self-respecting a gentleman, and withal so peaceful a citizen, as Mr.
-William Cullen Bryant, fell upon a rival journalist with a horsewhip on
-Broadway, in New York. The prosy libel suit has come to take the place
-of the tragic street duel,—the courts of law to settle what was formerly
-submitted to the code of honor,—the star part of “fighting editor”
-having come to be a relic of bygone squalor and glory. The call to arms
-in 1861 found few of the editorial bullies ready for the fray, and no
-one of them made his mark as a soldier in battle. They were good only on
-parade. Even the South had its fill of combat, valor grew too common to
-be distinguished, and, out of a very excess of broil and blood, along
-with multiplied opportunities for the display of courage, gun-play got
-its quietus. The good old times, when it was thought that a man who had
-failed at all else could still keep a hotel and edit a newspaper, have
-passed away. They are gone forever. If a gentleman kills his man
-nowadays, even in honest and fair fight, they call it murder. Editors
-have actually to be educated to their work, and to work for their
-living. The soul of Bombastes has departed, and journalism is no longer
-irradiated and advertised by the flash of arms.
-
-We are wont to hear of the superior integrity of those days. There will
-always be in direct accountability a certain sense of obligation lacking
-to the anonymous and impersonal. Most men will think twice before they
-commit their thoughts to print where their names are affixed. Ambition
-and vanity, as well as discretion, play a restraining part here; they
-play it, even though there be no provocation to danger. Yet, seeing that
-somebody must be somewhere back of the pen, the result would appear
-still to be referable to private character.
-
-Most of the personal journalists were in alliance with the contemporary
-politicians; all of them were the slaves of party. Many of them were
-without convictions, holding to the measures of the time the relation
-held by the play-actors to the parts that come to them on the stage.
-Before the advent of the elder Bennett, independent journalism was
-unknown. In the “partnership” of Seward, Weed, and Greeley,—Mr. Greeley
-himself described it, he being “the junior member,”—office, no less than
-public printing, was the object of two members at least of the firm.
-Lesser figures were squires instead of partners, their chiefs as knights
-of old. Callender first served, then maligned, Jefferson. Croswell was
-the man-at-arms of the Albany Regency, valet to Mr. Van Buren. Forney
-played majordomo to Mr. Buchanan until Buchanan, becoming President,
-left his poor follower to hustle for himself; a signal, but not
-anomalous, piece of ingratitude. Prentice held himself to the orders of
-Clay. Even Raymond, set up in business by the money of Seward’s friends,
-could call his soul his own only toward the end of his life, and then by
-a single but fatal misstep brought ruin upon the property his genius had
-created.
-
-Not, indeed, until the latter third of the last century did independent
-journalism acquire considerable vogue, with Samuel Bowles and Charles A.
-Dana to lead it in the East, and Murat Halstead and Horace White,
-followed by Joseph Medill, Victor F. Lawson, Melville E. Stone, and
-William R. Nelson, in the West.
-
-
- III
-
-The new school of journalism, sometimes called impersonal and taking its
-lead from the counting-room, which generally prevails, promises to
-become universal in spite of an individualist here and there uniting
-salient characteristics to controlling ownership—a union which in the
-first place created the personal journalism of other days.
-
-Here, however, the absence of personality is more apparent than real.
-Control must be lodged somewhere. Whether it be upstairs, or downstairs,
-it is bound to be—if successful—both single-minded and arbitrary, the
-embodiment of the inspiration and the will of one man; the expression
-made to fit the changed conditions which have impressed themselves upon
-the writing and the speaking of our time.
-
-Eloquence and fancy, oratory and rhetoric, have for the most part given
-place in our public life to the language of business. More and more do
-budgets usurp the field of affairs. As fiction has exhausted the
-situations possible to imaginative writing, so has popular declamation
-exhausted the resources of figurative speech; and just as the novel
-seeks other expedients for arousing and holding the interest of its
-readers, do speakers and publicists, abandoning the florid and
-artificial, aim at the simple and the lucid, the terse and incisive, the
-argument the main point, attained, as a rule, in the statement. To this
-end the counting-room, with its close kinship to the actualities of the
-world about it, has a definite advantage over the editorial room, as a
-school of instruction. Nor is there any reason why the head of the
-counting-room should not be as highly qualified to direct the editorial
-policies as the financial policies of the newspaper of which, as the
-agent of a corporation or an estate, he has become the executive; the
-newspaper thus conducted assuming something of the character of the
-banking institution and the railway company, being indeed in a sense a
-common carrier. At least a greater show of stability and respectability,
-if not a greater sense of responsibility, would be likely to follow such
-an arrangement, since it would establish a more immediate relation with
-the community than that embraced by the system which seems to have
-passed away, a system which was not nearly so accessible, and was,
-moreover, hedged about by a certain mystery that attaches itself to
-midnight, to the flare of the footlights and the smell of printers’ ink.
-
-I had written thus far and was about to pursue this line of thought with
-some practical suggestion emanating from a wealth of observation and
-reminiscence when, reading the _Atlantic Monthly_ for March, I
-encountered the following passage from the very thoughtful paper of Mr.
-Edward Alsworth Ross, entitled “The Suppression of Important News”:—
-
-“More and more the owner of the big daily is a business man who finds it
-hard to see why he should run his property on different lines from the
-hotel proprietor, the vaudeville manager, or the owner of an amusement
-park. The editors are hired men, and they may put into the paper no more
-of their conscience and ideals than comports with getting the biggest
-return from the investment. Of course, the old-time editor who owned his
-paper tried to make money—no sin, that!—but just as to-day the author,
-the lecturer, or the scholar, tries to make money, namely, within the
-limitations imposed by his principles and his professional standards.
-But, now that the provider of the newspaper capital hires the editor
-instead of the editor hiring the newspaper capital, the paper is
-likelier to be run as a money-maker pure and simple—a factory where ink
-and brains are so applied to white paper as to turn out the largest
-possible marketable product. The capitalist-owner means no harm, but he
-is not bothered by the standards that hamper the editor-owner. He
-follows a few simple maxims that work out well enough in selling shoes
-or cigars or sheet-music.”
-
-There follow many examples of the “suppression” of “news.” Some of these
-might be called “important.” Others are less so. Here enters a question
-as to what is “news” and what is not; a question which gives rise to
-frequent and sometimes considerable differences of opinion.
-
-If the newspaper manager is to make no distinction between vaudeville
-and journalism, between the selling of white paper disfigured by
-printer’s ink and the selling of shoes, or sheet-music, comment would
-seem superfluous. I venture to believe that such a manager would nowhere
-be able long to hold his own against one of an ambition and intelligence
-better suited to supplying the requirement of the public demand for a
-vehicle of communication between itself and the world at large. Now and
-then we see a very well-composed newspaper fail of success because of
-its editorial character and tone. Now and then we see one succeed,
-having no editorial character and tone. But the rule is otherwise. The
-leading dailies everywhere stand for something. They are rarely without
-aspiration. Because of the unequal capabilities of those who conduct
-them, they have had their ups and downs: great journals, like the
-_Chicago Times_, passing out of existence through the lack of an
-adequate head; failing journals, like the _New York World_, saved from
-shipwreck by the timely arrival of an adequate head.
-
-My own observation leads me to believe that more is to be charged
-against the levity and indifference of the average newspaper—perhaps I
-should say its ignorance and indolence—than against the suppression of
-important news. As a matter of fact, suppression does not suppress.
-Conflicting interests attend to that. Mr. Ross relates that on the desk
-of every editor and sub-editor of a newspaper run by a certain
-capitalist, who was also a promoter, lay a list of sixteen corporations
-in which the owner was interested. This was to remind them not to print
-anything damaging to those particular concerns. In the office the
-exempted subjects were jocularly referred to as “sacred cows.”
-
-This case, familiar to all newspaper men, was an extreme one. The
-newspaper proved a costly and ignominious failure. Its owner, who ran it
-on the lines of an “amusement park,” landed first in a bankruptcy and
-then in a criminal court, finally to round up in the penitentiary.
-Before him, and in the same city, a fellow “journalist” had been given a
-state-prison sentence. In another and adjacent city the editor and owner
-of a famous and influential newspaper who had prostituted himself and
-his calling escaped the stripes of a convict only through executive
-clemency.
-
-The disposition to publish everything, without regard to private feeling
-or good neighborhood, may be carried to an excess quite as hurtful to
-the community as the suppressions of which Mr. Ross tells us in his
-interesting résumé. The newspaper which constitutes itself judge and
-jury, which condemns in advance of conviction, which, reversing the
-English rule of law, assumes the accused guilty instead of innocent,—the
-newspaper, in short, which sets itself up as a public prosecutor,—is
-likely to become a common scold and to arouse its readers out of all
-proportion to any good achieved by publicity. As in other affairs of
-life, the sense of decency imposes certain reserves, and also the sense
-of charity.
-
-The justest complaint which may be laid at the door of the modern
-newspaper seems to me its invasion of the home, and the conversion of
-its reporters into detectives. Pretending to be the defender of liberty,
-it too often is the assailant of private right. Each daily issue should
-indeed aim to be the history of yesterday, but it should be clean as
-well as truthful; and as we seek in our usual walks and ways to avoid
-that which is nasty and ghastly, so should we, in the narration of
-scandal and crime, guard equally against exaggeration and pruriency, nor
-be ashamed to suppress that which may be too vile to tell.
-
-In a recent article Mr. Victor Rosewater, the accomplished editor of the
-_Omaha Bee_, takes issue with Mr. Ross upon the whole line of his
-argument, which he subjects to the critical analysis of a practical
-journalist. The muck-raking magazines, so extolled by Mr. Ross, are
-shown by Mr. Rosewater to be the merest collection of already printed
-newspaper material, the periodical writer having time to put them
-together in more connected form. He also shows that the Chautauqua
-circuits are but the emanations of newspaper advertising; and that, if
-newspapers of one party make suppressions in the interest of their
-party, the newspapers of the other are ready with the antidote.
-Obviously, Mr. Ross is either a newspaper subaltern, or a college
-professor. In either case he is, as Mr. Rosewater shows, a visionary.
-
-In nothing does this betray itself so clearly as in the suggestion of
-“an endowed newspaper,” which is Mr. Ross’s remedy for the evils he
-enumerates.
-
-“Because newspapers, as a rule, prefer construction to destruction,”
-says Mr. Rosewater, “they are accused by Mr. Ross of malfeasance for
-selfish purposes. True, a newspaper depends for its own prosperity upon
-the prosperity of the community in which it is published. The newspaper
-selfishly prefers business prosperity to business adversity. A panic is
-largely psychological, and the newspapers can do much to aggravate or to
-mitigate its severity. There is no question that to the willful efforts
-of the newspapers as a body to allay public fear and to restore business
-confidence is to be credited the short duration and comparative mildness
-of the last financial cataclysm. Would an endowed newspaper have acted
-differently? Most people would freely commend the newspapers for what
-they did to start the wheels of industry again revolving, and this is
-the first time I have seen them condemned for suppressing ‘important
-news’ of business calamity and industrial distress in subservience to a
-worship of advertising revenue.”
-
-The truth of this can hardly be denied. Most fair-minded observers will
-agree with Mr. Rosewater that “a few black sheep in the newspaper fold
-do not make the whole flock black, nor do the combined imperfections of
-all newspapers condemn them to failure”; and I cannot resist quoting
-entire the admirable conclusion with which a recognized newspaper
-authority disposes of a thoroughly theoretic newspaper critic.
-
-“Personally,” says Mr. Rosewater, “I would like to see the experiment of
-an endowed newspaper tried, because I am convinced comparison would only
-redound to the advantage of the newspaper privately conducted as a
-commercial undertaking. The newspaper most akin to the endowed newspaper
-in this country is published in the interest of the Christian Science
-Church. With it, ‘important news’ is news calculated to promote the
-propaganda of the faith, and close inspection of its columns would
-disclose news-suppression in every issue. On the other hand, a daily
-newspaper, standing on its own bottom, must have readers to make its
-advertising space valuable, and without a reasonable effort to cover all
-the news and command public confidence, the standing and clientage of
-the paper cannot be successfully maintained. The endowed paper pictured
-to us as the ideal paper, run by a board of governors filled in turn by
-representatives of the various uplift societies enumerated by Professor
-Ross, would blow hot and would blow cold, would have no consistent
-policy or principles, would be unable to alter the prevailing notion of
-what constitutes important news, and would be from the outset busily
-engaged in a work of news-suppression to suit the whims of the
-particular hobby-riders who happened for the moment to be in dominating
-control.”
-
-In journalism, as in statesmanship, the doctrinaire is more confident
-than the man of affairs. So, in war, the lieutenant is bolder in the
-thought than the captain in the action. Often the newspaper subaltern,
-distrusting his chief, calls that “mercenary” which is in reality
-“discrimination.” It is a pity that there is not more of this latter in
-our editorial practice.
-
-
- IV
-
-Disinterestedness, unselfish devotion to the public interest, is the
-soul of true journalism as of true statesmanship; and this is as likely
-to proceed from the counting-room as from the editorial room; only, the
-business manager must be a journalist.
-
-The journalism of Paris is personal, the journalism of London is
-impersonal—that is to say, the one illustrates the self-exploiting,
-individualized star-system, the other the more sedate and orderly, yet
-not less responsible, commercial system; and it must be allowed that, in
-both dignity and usefulness, the English is to be preferred to the
-French journalism. It is true that English publishers are sometimes
-elevated to the peerage. But this is nowise worse than French and
-American editors becoming candidates for office. In either case, the
-public and the press are losers in the matter of the service rendered,
-because journalism and office are so antipathetic that their union must
-be destructive to both.
-
-The upright man of business, circumspect in his everyday behavior and
-jealous of his commercial honor, needs only to be educated in the
-newspaper business to bring to it the characteristic virtues which shine
-and prosper in the more ambitious professional and business pursuits.
-The successful man in the centres of activity is usually a worldly-wise
-and prepossessing person. Other things being equal, success of the
-higher order inclines to those qualities of head and heart, of breeding
-and education and association, which go to the making of what we call a
-gentleman. The element of charm, scarcely less than the elements of
-energy, integrity, and penetration, is a prime ingredient. Add breadth
-and foresight, and we have the greater result of fortune and fame.
-
-All these essentials to preëminent manhood must be fulfilled by the
-newspaper which aspires to preëminence. And there is no reason why this
-may not spring from the business end, why they may not exist and
-flourish there, exhaling their perfume into every department; in short,
-why they may not tempt ambition. The newspapers, as Hamlet observes of
-the players, are the abstracts and brief chronicles of the time. It were
-indeed better to have a bad epitaph when you die than their ill report
-while you live, even from those of the baser sort; how much more from a
-press having the confidence and respect—and yet more than these, the
-affection—of the community? Hence it is that special college training is
-beginning to be thought of, and occasionally tried; and, while this is
-subject to very serious disadvantage on the experimental side, its
-ethical value may in the long run find some way to give it practical
-application and to make it permanent as an arm of the newspaper service.
-Assuredly, character is an asset, and nowhere does it pay surer and
-larger dividends than in the newspaper business.
-
-
- V
-
-We are passing through a period of transition. The old system of
-personal journalism having gone out, and the new system of counting-room
-journalism having not quite reached a full realization of itself, the
-editorial function seems to have fallen into a lean and slippered state,
-the matters of tone and style honored rather in the breach than in the
-observance. Too many ill-trained, uneducated lads have graduated out of
-the city editor’s room by sheer force of audacity and enterprise into
-the more important posts. Too often the counting-room takes no
-supervision of the editorial room beyond the immediate selling value of
-the paper the latter turns out. Things upstairs are left at loose ends.
-There are examples of opportunities lost through absentee landlordism.
-
-These conditions, however, are ephemeral. They will yield before the
-progressive requirements of a process of popular evolution which is
-steadily lifting the masses out of the slough of degeneracy and
-ignorance. The dime novel has not the vogue it once had. Neither has the
-party organ. Readers will not rest forever content under the impositions
-of fake or colored news; of misleading headlines; of false alarums and
-slovenly writing. Already they begin to discriminate, and more and
-clearly they will learn to discriminate, between the meretricious and
-the true.
-
-The competition in sensationalism, to which we owe the yellow press, as
-it is called, will become a competition in cleanliness and accuracy. The
-counting-room, which is next to the people and carries the purse, will
-see that decency pays, that good sense and good faith are good
-investments, and it will look closer to the personal character and the
-moral product of the editorial room, requiring better equipment and more
-elevated standards. There will never again be a Greeley, or a Raymond,
-or a Dana, playing the rôle of “star” and personally exploited by
-everything appearing in journals which seemed to exist mainly to glorify
-them. Each was in his way a man of superior attainments. Each thought
-himself an unselfish servant of the public. Yet each had his
-limitations—his ambitions and prejudices, his likes and dislikes,
-intensified and amplified by the habit of personalism, often
-unconscious. And, this personal element eliminated, why may not the
-impersonal head of the coming newspaper—proud of his profession, and
-satisfied with the results of its ministration—render a yet better
-account to God and the people in unselfish devotion to the common
-interest?
-
-
-
-
- THE PROBLEM OF THE ASSOCIATED PRESS
-
- BY AN OBSERVER
-
-
- I
-
-The question of suppressed or tainted news has in recent years been
-repeatedly agitated, and reformers of all brands have urged that the
-majority of the newspapers of the country are business-tied—that they
-are ruled according to the sordid ambition of the counting-house rather
-than by the untrammeled play of the editorial intellect. Capitalism is
-alleged to be playing ducks and drakes with the Anglo-Saxon tradition of
-a free press.
-
-The most important instance of criticism of this kind is afforded by
-current attacks upon the Associated Press. The Associated Press, as
-everybody knows, is the greatest news-gathering organization in the
-world; it supplies with their daily general information more than half
-the population of the United States. That it should be accused, in these
-times of class controversy and misunderstanding, of being a “news
-trust,” and of coloring its news in the interest of capital and
-reaction, is therefore an excessively grave matter. Yet in the last six
-months it has been accused of both those things. So persistent has been
-the assertion of certain socialists that the Associated Press colors
-industrial news in the interest of the employer, that its management has
-sued them for libel. That it is a trust is the contention of one of its
-rivals, the Sun News Bureau of New York, whose prayer for its
-dissolution under the Sherman law, as a monopoly in restraint of trade,
-is now before the Department of Justice in Washington.[5]
-
-Footnote 5:
-
- This charge made by the _New York Sun_, in February, 1914, was not
- sustained in an opinion given by the Attorney General of the United
- States on March 17, 1915.—ED.
-
-To the writer, the main questions at issue, so far as the public is
-concerned, seem to be as follows:—
-
-1. Is the business of collecting and distributing news in bulk
-essentially monopolistic? 2. If it is, and if it can not be
-satisfactorily performed by an unlimited number of competitive agencies
-(that is, individual newspapers), is the Associated Press in theory and
-practice the best type of centralized organization for the purpose?
-
-The first question presents little difficulty to the practical
-journalist. A successful agency for the gathering of news must be
-monopolistic. No newspaper is rich enough, the attention of no editor is
-ubiquitous enough, to be able to collect at first hand a tithe of the
-multitudinous items which a public of catholic curiosity expects to find
-neatly arranged on its breakfast table. Take the large journals of New
-York and Boston, with their columns of news from all parts of the United
-States and the world. Their bills for telegrams and cablegrams alone
-would be prohibitive of dividends, to say nothing of their bills for the
-collection of the news. A public educated by a number of newspapers with
-their powers of observation and instruction whetted to superlative
-excellence by keen competition would no doubt be ideal; but a
-journalistic Utopia of that kind is no more feasible than other Utopias.
-Unlimited and unassisted competition between, say, six newspapers in the
-same city or district would be about as feasible economically as
-unlimited competition between six railway lines running from Boston to
-New York. The need for a common service of foreign and national news
-must therefore be admitted. To supply such a service, even in these days
-of especially cheap telegraph and cable rates for press matter, requires
-a great deal of money, and a press agency has a great deal of money to
-spend only if it has also a large number of customers.
-
-As the number of newspapers is limited, it is clear that the press
-agency has strong claims to be recognized as a public service, and to be
-classed with railways, telephones, telegraphs, waterworks, and many
-other forms of corporate venture which even the wildest radical admits
-cannot be subjected to the anarchy of unrestricted competition. Thus the
-simple charge that the Associated Press is a monopoly cannot be held to
-condemn it. But, to invert Mr. Roosevelt’s famous phrase, there are bad
-trusts as well as good trusts. That the Associated Press is powerful
-enough to be a bad trust if those who control it so desire must be
-admitted offhand. It is a tremendously effective organization. Its
-service is supplied to more than 850 of the leading newspapers, with a
-total circulation of, probably, about 20,000,000 copies a day.
-
-The Associated Press is the child of the first effort at coöperative
-news-gathering ever made. Back in the forties of the last century,
-before the Atlantic cable was laid, newspapers began to spend ruinous
-sums in getting the earliest news from Europe. Those were the days in
-which the first ship-news dispatch-boats were launched to meet vessels
-as they entered New York harbor, and to race back with the news to their
-respective offices. The competition grew to the extent even of sending
-fast boats all the way to Europe, and soon became extravagant enough to
-cause its collapse. Then seven New York newspapers organized a joint
-service. This service, which was meant primarily to cover European news,
-grew slowly to cover the United States. Newspapers in other cities were
-taken into it on a reciprocal basis. The news of the Association was
-supplied at that time in return for a certain sum, the newspapers
-undertaking on their part to act as the local correspondents of the
-Association. A reciprocal arrangement with Reuter’s, the great European
-agency, followed, whereby it supplied the Associated Press with its
-foreign service, and the Associated Press gave to Reuter’s the use of
-its American service.
-
-Even so, the Associated Press did not carry all before it. In the
-seventies a number of Western newspapers formed the Western Associated
-Press. A period of sharp competition followed, but in 1882 the two
-associations signed a treaty of partnership for ten years. They were not
-long in supreme control of the field, however. The Associated Press of
-those days, like its successor to-day, was a close corporation in the
-sense that its members could and did veto the inclusion of rivals. As
-the West grew, new newspapers sprang up and were kept in the cold by
-their established rivals. The result was the United Press, which soon
-worked up an effective service. The Associated Press tried to cripple it
-by a rule that no newspaper subscribing to its service should have
-access to the news of the Associated Press; but in spite of the rule the
-United Press waxed strong and might have become a really formidable
-competitor had not the Associated Press been able to buy a controlling
-share in it. A harmonious business agreement followed; but in accordance
-with the business methods of those days the public was not apprized of
-the agreement, and when, in 1892, its existence became known, there was
-a row and a readjustment. The United Press absorbed the old Associated
-Press of New York, and the Western Associated Press again became
-independent. Reuter’s agency continued to supply both associations with
-its European service.
-
-But the ensuing period of competition did not last. Three years later,
-the Western Associated Press achieved a monopolistic agreement with
-Reuter’s, carried the war into the United Press territory,—the South and
-the country east of the Alleghanies,—got a number of New York newspapers
-to join it, and effected a national organization.
-
-
- II
-
-That national organization is, to all intents and purposes, the
-Associated Press of to-day. The only really important change has been in
-its transference as a company from the jurisdiction of Illinois to that
-of New York. This change was accomplished in 1900, owing to an adverse
-judgment of the Supreme Court of Illinois. To grasp the significance of
-that judgment, and indeed the current agitation against the Associated
-Press, it is necessary to sketch briefly its rules and methods.
-
-The Associated Press is not a commercial company in the sense that it is
-a dividend-hunting concern. Under the terms of its present charter, the
-corporation “is not to make a profit or to make or declare dividends and
-is not to engage in the selling of intelligence or traffic in the same.”
-It is simply meant to be the common agent of a number of subscribing
-newspapers, for the interchange of news which each collects in its own
-district, and for the collection of news such as subscribers cannot
-collect singlehanded: that is, foreign news and news concerning certain
-classes of domestic happenings. Its board of directors consists of
-journalists and publishers connected with subscribing newspapers, who
-serve without payment. Its executive work is done by a salaried general
-manager and his assistants. It is financed on a basis of weekly
-assessments levied, according to their size and custom, upon newspapers
-which are members. The sum thus collected comes to about $3,000,000 a
-year. It is spent partly for the hire of special wires from the
-telegraph companies, and partly for the maintenance of special
-news-collecting staffs. The mileage of leased wires is immense,
-amounting to about 22,000 miles by day and 28,000 miles by night. Nor
-does the organization, as some of its critics seem to imagine, get any
-special privileges from the telegraph companies. Such privileges
-belonged to its early history, when business standards were lower than
-they are now.
-
-The Associated Press has at least one member in every city of any size
-in the country. That in itself insures it a good news-service; but, as
-indicated above, it has in all important centres a bureau of its own.
-Important events, whether fixed, like national conventions, or
-fortuitous, like strikes or floods or shipwrecks, it covers more
-comprehensively than any single newspaper can do. Its foreign service is
-ubiquitous. It no longer depends upon its arrangement with Reuter’s, and
-other foreign news-agencies: early in the present century the
-intelligence thus collected was found to lack the American point of
-view, and an extensive foreign service was formed, with local
-headquarters in London, Paris, and other European capitals, Peking,
-Tokyo, Mexico, and Havana, and with scores of correspondents all over
-the world.
-
-Enough has been said to show that its efficiency and the manner of its
-organization combine to give the Associated Press a distinct savor of
-monopoly. As the Sun News Bureau and other rivals have found, it cannot
-be effectively competed against. Too many of the richest and most
-powerful newspapers belong to it.
-
-Is it a harmful monopoly? Its critics, as explained above, are busy
-proving that it is. They urge that, being a close corporation, it
-stifles trade in the selling of news, and that it is not impartial.
-
-The first argument is based upon the following facts. Membership in the
-Associated Press is naturally valuable. An Associated Press franchise to
-a newspaper in New York or Chicago is worth from $50,000 to $200,000.[6]
-To share such a privilege is not in human or commercial nature. One of
-the first rules of the organization is, therefore, that no new newspaper
-can be admitted without the consent of members within competitive
-radius. Naturally, that assent is seldom given. This “power of protest”
-has not been kept without a struggle. The law-suit of 1900 was due to
-it. The _Chicago Inter-Ocean_ was refused admission,[7] and went to law.
-The case went to the Supreme Court of Illinois, which ruled that a press
-agency like the Associated Press was in the nature of a public service
-and as such ought to be open to everybody. To have yielded to the
-judgment would have smashed the Associated Press, so it reorganized
-under the laws of New York, with the moral satisfaction of knowing that
-the courts of Missouri had upheld what the Illinois court had condemned.
-Its new constitution, which is that of to-day, keeps in effect the right
-of protest, the only difference being that a disappointed applicant for
-membership gets the not very useful consolation of being able to appeal
-to the association in the slender hope that four-fifths of the members
-will vote for his admission.
-
-Footnote 6:
-
- In the appraisal of the estate of Joseph Pulitzer in 1914, the two
- Associated Press franchises held by the _New York World_, one for the
- morning and one for the evening edition, were valued at $240,000
- each.—ED.
-
-Footnote 7:
-
- This is an error which is corrected in Mr. Stone’s reply, cf. p. 124.
-
-The practical working of the rule has undoubtedly been monopolistic; not
-so much because it has rendered the Associated Press a monopoly, but
-because it has rendered it the mother, potential and sometimes actual,
-of countless small monopolies. On account of the size of the United
-States and the diverse interests of the various sections, there is in
-our country no daily press with a national circulation. Newspapers
-depend primarily upon their local constituencies. In each journalistic
-geographic unit, if the expression may be allowed, one or more
-newspapers possess the Associated Press franchise. Such newspapers have
-in the excellent and comparatively cheap Associated Press service an
-instrument for monopoly hardly less valuable than a rebate-giving
-railway may be to a commercial corporation. It is also alleged by some
-of its enemies that the Associated Press still at times enjoins its
-members against taking simultaneously the service of its rival.
-
-It is easy to argue that, because the Associated Press is a close
-corporation, it cannot be a monopoly, and that those who are really
-trying to make a “news trust” of it are they who insist that it ought to
-be open to all comers; but in practice the argument is a good deal of a
-quibble. The facts remain that, as shown above, an effective news-agency
-has to be tremendously rich; that to be tremendously rich it has to have
-prosperous constituents; and that the large majority of prosperous
-newspapers of the country belong to the Associated Press. In the
-writer’s opinion it would be virtually impossible, as things stand, for
-any of the Associated Press’s rivals to become the Associated Press’s
-equal, upon either a commercial or a coöperative basis.
-
-
- III
-
-The tremendous importance of the question of the fairness of the
-Associated Press service is now apparent. If it is deliberately tainted,
-as the socialists and radicals aver, there is virtually no free press in
-the country. The question is a very delicate one. Enemies of the
-Associated Press assert in brief that its stories about industrial
-troubles are colored in the interest of the employer; that its political
-news shows a similar bias in favor of the plutocratic party, whatever
-that may be; that, in fact, it is used as a class organ. In the
-Presidential campaign of 1912, Mr. Roosevelt’s followers insisted that
-the doings of their candidates were blanketed. In the recent labor
-troubles [1914] in West Virginia, Michigan, and Colorado, the friends of
-labor have made the same complaint of one-sidedness in the interest of
-the employer.
-
-Not only do the directors of the Associated Press deny all insinuations
-of unfairness, but they argue that partisanship, and especially
-political partisanship, would be impossible in view of the multitudinous
-shades of political opinion represented by their constituents. They can
-also adduce with justice the fact that in nearly every campaign more
-than one political manager has accused them of favoritism, only to
-retract when the heat of the campaign was over. The charge of industrial
-and social partisanship they meet with a point-blank denial. It is
-impossible in the space of this paper to sift the evidence pro and con.
-Pending action by the courts the only safe thing to do is to look at the
-question in terms of tendencies rather than of facts.
-
-The Associated Press, it has been shown, tends to be a monopoly. Does it
-tend to be a one-sided monopoly? The writer believes that it does. He
-believes that it may fairly be said that the Associated Press as a
-corporation is inclined to see things through conservative spectacles,
-and that its correspondents, despite the very high average of their
-fairness, tend to do the same thing. It could hardly be otherwise,
-although it is possible that there is nothing deliberate in the
-tendency. Nearly all the subscribers to the Associated Press are the
-most respectable and successful newspaper publishers in their
-neighborhoods. They belong to that part of the community which has a
-stake in the settled order of things; their managers are business men
-among business men; they have relations with the local magnates of
-finance and commerce: naturally, whatever their political views may be
-(and the majority of the powerful organs of the country are
-conservative), their aggregate influence tends to be on the side of
-conservatism.
-
-The tendency, too, is enhanced by the articles under which the
-Associated Press is incorporated. There is special provision against
-fault-finding on the part of members. The corporation is given the right
-to expel a member “for any conduct on his part or the part of any one in
-his employ or connected with his newspaper, which in its absolute
-discretion it shall deem of such a character as to be prejudicial to the
-interest and welfare of the corporation and its members, or to justify
-such expulsion. The action of the members of the corporation in such
-regard shall be final, and there shall be no right of appeal or review
-of such action.” The Associated Press rightly prides itself upon the
-standing of its correspondents. The majority of them are drawn from the
-ranks of the matter-of-fact respectable. In the nature of their calling,
-they are not likely to be economists or theoretical politicians. In the
-case of a strike, for instance, their instinct might well be to go to
-the employer or the employer’s lieutenant for news rather than to the
-strike-leader.
-
-Whether the Associated Press is a monopoly within the meaning of the
-anti-trust law, whether it actually colors news as the socialists aver,
-must be left to the courts to decide. The point to be noticed here is
-that it might color news if it wanted to, and that it does exercise
-certain monopolistic functions. That in itself is a dangerous state of
-affairs: but it seems to be one that might be rectified. The Illinois
-Supreme Court has pointed the way. The news-agency is essentially
-monopolistic. It has much in common with the ordinary public-utility
-monopoly. It should therefore be treated like a public-utility
-corporation. It should be subject to government regulation and
-supervision, and its service should be open to all customers. Were this
-done, the Associated Press would be altered but not destroyed. Its
-useful features would surely remain and its drawbacks as surely be
-lessened. The right of protest would be entirely swept away; membership
-would be unlimited; the threat of expulsion for fault-finding would be
-automatically removed from above the heads of members; all newspapers of
-all shades would be free to apply the corrective of criticism; and if
-its news were none the less unfair, some arrangement could presumably be
-made for government restraint.
-
-The Press Association of England is an unlimited coöperative concern.
-Any newspaper can subscribe to it, and new subscribers are welcome.
-Especially in the provincial field, it is as powerful a factor in
-British journalism as the Associated Press is in the journalism of the
-United States, yet its very openness has saved it from the taint of
-partiality. To organize the Associated Press on the same lines would, of
-course, entail hardship to its present constituents. They would be
-exposed to fierce local competition. The value of their franchises would
-dwindle. Such rival agencies as exist might be ruined, for they could
-hardly compete with the Associated Press in the open market. But it is
-difficult to see how American journalism would suffer from a regulated
-monopoly of that kind; and the public would certainly be benefited, for
-it would continue to enjoy the excellent service of the Associated
-Press, with its invaluable foreign telegrams and its comprehensive
-domestic news; it would be safeguarded to no small extent from the
-danger of local or national news-monopolies and from insidiously tainted
-news.
-
-Such a reform, if reform there has to be, would, in a word, be
-constructive. The alternatives to it, as the writer understands the
-situation, would be destructive and empirical. The organization of the
-Associated Press would either be cut to pieces or destroyed. There would
-thus be a chaos of ineffective competition among either coöperative or
-commercial press agencies. Equal competition among a number of
-coöperative associations would, for reasons already explained, mean
-comparatively ineffective and weak services. Competition among
-commercial agencies would have even less to recommend it. The latter
-must by their nature be more susceptible to special influences than the
-coöperative agency. They are controlled by a few business men, not by
-their customers. Competing commercial agencies would almost inevitably
-come to represent competing influences in public life; while, if worse
-came to worst, a commercialized “news trust” would clearly be more
-dangerous than a coöperative news trust. The great reactionary
-influences of business would have freer play upon its directors than
-they can have upon the directors of an organization like the Associated
-Press. If it be decided that even the Associated Press is not immune
-from such influences, the public should, the writer believes, think
-twice before demanding its destruction, instead of its alteration to
-conform with the modern conception of the public-service corporation.
-
-
-
-
- THE ASSOCIATED PRESS: A REPLY
-
- BY MELVILLE E. STONE
-
- [_A letter to the Editor of the Atlantic Monthly, dated August 1,
- 1914._]
-
-
-An article under the title, “The Problem of The Associated Press,”
-appeared in the July issue of the Atlantic. It was anonymous and may be
-without claim to regard. It is marred by several mistakes of fact. Some
-of them are inexcusable: the truth might so easily have been learned.
-Nevertheless it is desirable that everybody should know all about the
-Associated Press, whether it is an unlawful and dangerous monopoly, or
-whether it is in the business of circulating “tainted news.” Its
-telegrams are published in full or in abbreviated form, in nearly 900
-daily newspapers having an aggregate circulation of many millions of
-copies. Upon the accuracy of these news dispatches, one half of the
-people of the United States depend for the conduct of their various
-enterprises, as well as for the facts upon which to base their opinions
-of the activities of the world. With a self-governing nation, it is all
-important that such an agency as the Associated Press furnish as nearly
-as may be the truth. To mislead is an act of treason.
-
-The writer’s history is at fault. For instance, the former Associated
-Press never bought a controlling share of the old-time United Press, as
-he alleges. Nor did the _Chicago Inter-Ocean_ go to law because it was
-refused admission. It was a charter member; it admittedly violated a
-by-law, discipline was administered and against this discipline the law
-was invoked, and a decision adverse to the then existing Associated
-Press resulted. The assertion that a “franchise to a newspaper in New
-York or Chicago is worth from $50,000 to $200,000,” will amuse thousands
-of people who know that five morning Associated Press newspapers of
-Chicago, the _Chronicle_, the _Record_, the _Times_, the _Freie Presse_,
-and the _Inter-Ocean_, have ceased publication in the somewhat recent
-past, and their owners have not received a penny for their so-called
-“franchises.” The _Boston Traveler_ and _Evening Journal_ were absorbed
-and their memberships thrown away. The _Christian Science Monitor_
-voluntarily gave up its membership and took another service which it
-preferred. The _Hartford Post_, _Bridgeport Post_, _New Haven Union_,
-and _Schenectady Union_ did the same. Cases where Associated Press
-papers have ceased publication have not been infrequent. Witness the
-_Worcester Spy_, _St. Paul Globe_, _Minneapolis Times_, _Denver
-Republican_, _San Francisco Call_, _New Orleans Picayune_, _Indianapolis
-Sentinel_, and _Philadelphia Times_, as well as many others.
-
-The statement that the Press Association of England is an unlimited
-coöperative organization betrays incomplete information. Instead, it is
-a share company with an issued capital of £49,440 sterling. On this
-capital, in 1913, it made £3,708. 9. 10, or nearly eight per cent. And
-it had in its treasury at the end of that year a surplus of £23,281. 19.
-6, or a sum nearly equal to fifty per cent. of its capitalization. It
-sells news to newspapers, clubs, hotels, and newsrooms. It is not, as is
-the Associated Press, a clearing-house for the exchange of news. It
-gathers all its information by its own employees and sells it outright.
-Finally, it does not serve all applicants, but declines, as it always
-has, to furnish its news to the London papers.
-
-But there is a more important matter. It is said that the business of
-collecting and distributing news is essentially monopolistic. But how
-can this be? The field is an open one. A single reporter may enter it,
-and so may an association of reporters. The business in any case may be
-confined to the news of a city or it may be extended to include a state,
-a nation, or the world. The material facilities for the transmission of
-news, so far as they are of a public or quasi-public nature, the mail or
-the telegraph, are open to the use of all on the same terms. The
-subject-matter of news, events of general interest, are not property and
-cannot be appropriated. The element of property exists only in the story
-of the event which the reporter makes and the diligence which he uses to
-bring it to the place of publication. This element of property is simply
-the right of the reporter to the fruit of his own labor.
-
-The “Recessional” was a report of the Queen’s Jubilee. It was made by
-Rudyard Kipling and was his property for that reason, to be disposed of
-by him as he thought proper. He might have copyrighted it and reserved
-to himself the exclusive right of publication during the period of the
-copyright. He chose rather to use his common-law right of first
-publication and he did this by selling it to the _London Times_. He was
-not under obligation, moral or legal, to sell it at the same time to any
-other publisher.
-
-Every other reporter stands upon the same footing and, as the author of
-his story, is, by every principle of law and equity, entitled to a
-monopoly of his manuscript until he voluntarily assigns it or surrenders
-it to the public. He does not monopolize the news. He cannot do that,
-for real news is as woman’s wit, of which Rosalind said, “Make the doors
-upon [it] and it will out at the casement; shut that and ’twill out at
-the keyhole; stop that, ’twill fly with the smoke out at the chimney.”
-The reporter as a mere laborer, engaged in personal service, is simply
-free from compulsion to give or sell his labor to one seeking it. Such
-is the state of the law to-day.
-
-And the English courts go further and uniformly hold that news telegrams
-may not be pirated, even after publication. In a dozen British colonies
-statutory protection of such despatches is given for varying periods. In
-this country there have been a number of decisions looking to the same
-end. The output of the Associated Press is not the news; it is a story
-of the news, written by reporters employed to serve the membership. The
-organization issues no newspaper; it prints nothing. As a reporter, it
-brings its copy to the editor, who is free to print it, abbreviate it,
-or throw it away. And to this reporter’s work, the reporter and the
-members employing him have, by law and morals, undeniably an exclusive
-right.
-
-The next question involves the integrity of the Associated Press
-service. The cases of alleged bias he cites are unfortunate. Any claim
-that the doings of the Progressives in 1912 were “blanketed” by the
-Associated Press is certainly unwarranted. Our records show that the
-organization reported more than three times as many words concerning the
-activities of the Progressives as it did concerning those of all their
-opponents combined. There were reasons for this. It was a new party in
-the field, and naturally awakened unusual interest. But also, it should
-be said that Colonel Roosevelt has expert knowledge of newspaper
-methods. He understands the value of preparing his speeches in advance
-and furnishing them in time to enable the Associated Press to send them
-to its members by mail. They are put in type in the newspaper offices
-leisurely and the proofs are carefully read. When one of his speeches is
-delivered, a word or two by telegraph “releases” it, and a full and
-accurate publication of his views results. While he was President he
-often gave us his messages a month in advance; they were mailed to
-Europe and to the Far East, and appeared in the papers abroad the
-morning after their delivery to Congress. Before he went to Africa, the
-speeches he delivered a year later at Oxford and in Paris were prepared,
-put in type, proof-read, and laid away for use when required. This is
-not an unusual or an unwise practice. It assures a speaker wide
-publicity and saves him the annoyance of faulty reporting. Neither Mr.
-Wilson nor Mr. Taft was able to do this, although frequently urged to do
-so. They spoke extemporaneously, often late in the evening, and under
-conditions which made it physically impossible to make a satisfactory
-report, or to transmit it by wire broadcast over the country.
-
-As to the West Virginia coal strike: a magazine charged that the
-Associated Press had suppressed the facts and that as a consequence no
-one knew there had been trouble. The authors were indicted for libel.
-One witness only has yet been heard. He was called by the defense, and
-in the taking of his deposition it was disclosed that at the date of the
-publication over 93,000 words had been delivered by the Associated Press
-to the New York papers. Something like 60 columns respecting the matter
-had been printed.
-
-However, “The point to be noticed,” says your writer, “is that it [the
-Associated Press] might color news if it wanted to, and that it does
-exercise certain monopolistic functions. That in itself is a dangerous
-state of affairs; but it seems to be one that might be rectified.” And,
-as a remedy, he proposes that “its service should be open to all
-customers.” This is most interesting. If the news-service is
-untrustworthy, it would naturally seem plain that the activities of the
-agency should be restricted, not extended. Instead of enlarging its
-field of operations, there should be, if possible, a law forbidding it
-to take in any new members, or, indeed, summarily putting it out of
-business. If the Associated Press is corrupt, it is too large now, and
-no other newspaper should be subjected to its baleful influence.
-
-Your critic adds that then, “if its news were none the less unfair, some
-arrangement could presumably be made for government restraint.” Since
-the battle against government control of the press was fought nearly two
-centuries ago, it seems scarcely worth while to waste much effort over
-this suggestion. Censorship by the king’s agents was the finest flower
-of mediæval tyranny. It is hard to believe that anyone, in this hour,
-should suggest a return to it.
-
-Under the closely censored method of this coöperative organization,
-notwithstanding the wide range of its operations, and although its
-service has included millions of words every month, it is proper to say
-that there has never been a trial for libel, nor have the expenses in
-connection with libel suits exceeded a thousand dollars in the
-aggregate. This should be accepted as some evidence of the standard of
-accuracy maintained.
-
-As to the refusal of the Associated Press to admit to membership every
-applicant, the suggestion is made that this puts such a limit on the
-number of newspapers as to “stifle trade in the selling of news.” Thus,
-says your critic, the Association is “the mother, potential and
-sometimes actual, of countless small monopolies.” In reply, it may be
-said that we are in no danger of a dearth of newspapers. There are more
-news journals in the United States than in all the world beside. If the
-whole foreign world were divided into nations of the size of this
-country, each nation would have but 80 daily newspapers, while we have
-over 2,400. And as to circulation, we issue a copy of a daily paper for
-every three of our citizens who can read and are over ten years of age.
-With our methods of rapid transportation, hundreds of daily papers might
-be discontinued, and still leave every citizen able to have his morning
-paper delivered at his breakfast table. Every morning paper between New
-York and Chicago might be suppressed, and yet, by the fast mail trains,
-papers from the two terminal cities could be delivered so promptly that
-no one in the intervening area would be left without the current world’s
-news. Every angle of every fad, or _ism_, outside the walls of Bedlam,
-finds an advocate with the largest freedom of expression. Our need is
-not for more papers, but for better papers—papers issuing truthful news
-and with clearer sense of perspective as to news.
-
-Entirely independent of the Associated Press, or any influence it might
-have upon the situation, there has been a noticeable shrinkage in the
-number of important newspapers in the recent past. One reason has been
-the lack of demand by the public for the old-time partisan journal.
-Instead, the very proper requirement has been for papers furnishing the
-news impartially, and communities therefore no longer divide, as
-formerly, on political lines in their choice of newspapers. The
-increased cost of white paper and of labor has also had an effect.
-
-Since there are some 500 or more daily newspapers getting on very well
-without the advantage of the Associated Press “franchises,” it can
-hardly be said that we have reached a stage where this service is
-indispensable. This is strikingly true in the light of the fact that in
-a number of cities the papers making the largest profits are those that
-have not, nor have ever had, membership in the Associated Press.
-
-It will be agreed at once that private right must ever give way to
-public good. If it can be shown that, as contended, the national welfare
-requires that those who, without any advantage over their fellow
-editors, have built up an efficient coöperative news-gathering agency,
-must share the accumulated value of the good-will they have achieved,
-with those who have been less energetic, we may have to give heed to the
-claim. Such a contention, so persistently urged as it has been, is
-certainly flattering to the membership and management of the Associated
-Press.
-
-But, however agreeable it always is to divide up other people’s
-property, before settling the matter there are some things to think of.
-First, it must be the public good that forces this invasion of private
-right, not the desire of someone who, with an itch to start a newspaper,
-feels that he would prefer the Associated Press service. Second, the
-practical effect of a rule such as was laid down by the Illinois Supreme
-Court, requiring the organization to render service to all applicants,
-must be carefully considered. News is not a commodity of the nature of
-coal, or wood. It is incorporeal. It does not pass from seller to buyer
-in the way ordinary commodities do. Although the buyer receives it, the
-seller does not cease to possess it. In order to make a news-gathering
-agency possible, it has been found necessary to limit, by stringent
-rules, the use of the service by the member. Thus each member of the
-Associated Press is prohibited from making any use of the dispatches
-furnished him, other than to publish them in his newspaper. If such a
-restriction were not imposed, any member, on receipt of his news
-service, might at once set up an agency of his own and put an end to the
-general organization. This rule, as well as all disciplinary measures,
-would disappear under the plan proposed by the critic in the _Atlantic_.
-A buyer might be expelled, but to-morrow he could demand readmission.
-There would in practice no longer be members with a right of censorship
-over the management; instead, there would be one seller and an unlimited
-number of buyers. Then, indeed, there would be a monopoly of the worst
-sort. And government censorship, with all of its attendant and long
-since admitted evils, would follow. Under a Republican administration,
-we should have a Republican censor; under a Democratic administration, a
-Democratic censor. And a free press would no longer exist.
-
-Absolute journalistic inerrancy is not possible. But we are much nearer
-it to-day than ever before. And it is toward approximate inerrancy in
-its despatches that the Associated Press is striving. If in its method
-of organization, or in its manner of administration, it is violating any
-law, or is making for evil, then it should be punished, or suppressed.
-If any better method for securing an honest, impartial news service can
-be devised, by all means let us have it. But that the plan proposed
-would better the situation, is clearly open to doubt.
-
-
-
-
- CONFESSIONS OF A PROVINCIAL EDITOR
-
- BY PARACELSUS
-
-
-There is something at once deliciously humorous and pathetic, to the
-editor of a small daily in the provinces, about that old-fashioned
-phrase, “the liberty of the press.” It is another one of those matters
-lying so near the marge-land of what is mirthful and what is sad that a
-tilt of the mood may slip it into either. To the general, doubtless, it
-is a truth so obvious that it is never questioned, a bequest from our
-forefathers that has paid no inheritance tax to time. In all the host of
-things insidiously un-American which have crept into our life, thank
-Heaven! say these unconscious Pharisees, the “press,” if somewhat
-freakish, has remained free. So it is served up as a toast at banquets,
-garnished with florid rhetoric; it is still heard from old-fashioned
-pulpits; it cannot die, even though the conditions which made the phrase
-possible have passed away.
-
-The pooh-poohing of the elders, the scoffing of the experienced, has
-little effect upon a boy’s mind when it tries to do away with so
-palpable a truth as that concerning the inability of a chopped-up snake
-to die until sunset, or that matter-of-fact verity that devil’s darning
-needles have little aim in life save to sew up the ears of youths and
-maidens. So with that glib old fantasy, “America’s free and untrammeled
-press”: it needs a vast deal of argument to convince an older public
-that, as a matter to be accepted without a question, it has no right to
-exist. The conditioning clause was tacked on some years ago, doubtless
-when the old-time weekly began to expand into the modern small daily.
-The weekly was a periodic pamphlet; the daily disdained its inheritance,
-and subordinated the expression of opinion to the printing of those
-matters from which opinion is made. The cost of equipment of a daily
-newspaper, compared to the old-fashioned weekly, as a general thing
-makes necessary for the launching of such a venture a well-organized
-stock company, and in this lies much of the trouble.
-
-Confessions imply previous wrong-doing. Mine, while they are personal
-enough, are really more interesting because of the vast number of others
-they incriminate. If two editors from lesser cities do not laugh in each
-other’s faces, after the example of Cicero’s augurs, it is because they
-are more modern, and choose to laugh behind each other’s backs. So, in
-turning state’s evidence, I feel less a coward than a reformer.
-
-What circumstance has led me to believe concerning the newspaper
-situation in a hundred and one small cities of this country is so
-startling in its unexplained brevity, that I scarce dare parade it as a
-prelude to my confessions. So much of my experience is predicated upon
-it that I do not dare save it for a peroration. Here it is, then,
-somewhat more than half-truth, somewhat less than the truth itself: “A
-newspaper in a small city is not a legitimate business enterprise.” That
-seems bold and bare enough to stamp me as sensational, does it not?
-Hear, then, the story of my _Herald_, knowing that it is the story of
-other Heralds. The _Herald’s_ story is mine, and my story, I dare say,
-is that of many others. To the facts, then. I speak with authority,
-being one of the scribes.
-
-
- I
-
-I chose newspaper work in my native city, Pittsburg, mainly because I
-liked to write. I went into it after my high-school days, spent a six
-months’ apprenticeship on a well-known paper, left it for another, and
-in five years’ hard work had risen from the reportorial ranks to that of
-a subordinate editorial writer—a dubious rise. Hard work had not
-threshed out ambition: the few grains left sprouted. The death of an
-uncle and an unexpected legacy fructified my desire. I became zealous to
-preach crusades; to stamp my own individuality, my own ideals, upon the
-“people”; in short, to own and run a newspaper. It was a buxom fancy, a
-day-dream of many another like myself. A rapid rise had obtained for me
-the summit of reasonable expectation in the matter of salary; but I then
-thought, as indeed I do still, that the sum in one’s envelope o’ Mondays
-is no criterion of success. Personal ambition to “mould opinion,” as the
-quaint untruth has it, as well as the commercial side of owning a
-newspaper, made me look about over a wide field, seeking a city which
-really needed a new newspaper. The work was to be in a chosen field, and
-to be one’s own taskmaster is worth more than salary. As I prospected, I
-saw no possible end to the venture save that of every expectation
-fulfilled.
-
-I found a goodly town (of course I cannot name it) that was neither all
-future nor all past; a growing place, believed in by capitalists and
-real-estate men. It was well railroaded, in the coal fields, near to
-waterways and to glory. It was developing itself and being developed by
-outside capital. It had a newspaper, a well-established affair, whose
-old equipment I laughed at. It needed a new one. My opening was found.
-The city would grow; I would grow up with it. The promise of six years
-ago has been in part fulfilled. I have no reason to regret my choosing
-the city I did.
-
-I went back to Pittsburg, consulted various of the great, obtained
-letters to prominent men high in the political faith I intended to
-follow, went back to my town armed with the letters, and talked it over.
-They had been considering the matter of a daily paper there to represent
-their faith and themselves, and after much dickering a company was
-formed. I found I could buy the weekly _Herald_, a nice property whose
-“good will” was worth having. Its owner was not over-anxious to sell, so
-drove a good bargain. As a weekly the paper for forty-three years had
-been gospel to many; I would make it daily gospel to more. In giving
-$5,500 for it I knew I was paying well, but it had a great name and a
-wide circulation.
-
-I saw no necessity of beginning on a small scale. People are not dazzled
-in this way. I wanted a press that folk would come in and see run, and
-as my rival had no linotypes, that was all the more reason why I should
-have two. Expensive equipments are necessary for newspapers when they
-intend to do great works and the public is eager to see what is going to
-happen. All this took money, more money than I had thought it would.
-But, talking the matter over with my new friends and future associates,
-I convinced them that any economy was false economy at the start. But
-when I started I found that I owned but forty per cent of the Herald
-Publishing Company’s stock. I was too big with the future to care. The
-sixty per cent was represented by various politicians. That was six
-years ago.
-
-It does not do in America, much less in the _Atlantic_, to be morosely
-pessimistic. At most one can be regretful. And yet why should I be
-regretful? You have seen me settle in my thriving city; see me now. I
-have my own home, a place of honor in the community, the company of the
-great. You see me married, with enough to live on, enough to entertain
-with, enough to afford a bit of travel now and then. I still “run” the
-_Herald_: it pays me my own salary (my stockholders have never
-interfered with the business management of the paper), and were I
-insistent, I might have a consular position of importance, should the
-particular set of politicians I uphold (my “gang,” as my rival the
-_Bulletin_ says) revert to power. There is food in my larder, there are
-flowers in my garden. I carry enough insurance to enable my small family
-to do without me and laugh at starvation. I am but thirty-four years
-old. In short, I have a competence in a goodly little city. Why should I
-not rejoice with Stevenson that I have “some rags of honor left,” and go
-about in middle age with my head high? Who of my schoolmates has done
-better?
-
-Is it nothing, then, to see hope dwindle and die away? My regret is not
-pecuniary: it is old-fashionedly moral. Where are those high ideals with
-which I set about this business? I dare not look them in their waxen
-faces. I have acquired immunity from starvation by selling underhandedly
-what I had no right to sell. Some may think me the better American. But
-P. T. Barnum’s dictum about the innate love Americans have for a hoax is
-really a serious matter, when the truth is told. Mr. Barnum did not
-leave a name and a fortune because he befooled the public. If now and
-then he gave them Cardiff giants and white elephants, he also gave them
-a brave display in three crowded rings. I have dealt almost exclusively
-with the Cardiff giants.
-
-My regret is, then, a moral one. I bought something the nature of which
-did not dawn upon me until late; I felt environment adapt me to it
-little by little. The process was gradual, but I have not the excuse
-that it was unconscious. There is the sting in the matter. I can
-scarcely plead ignorance.
-
-Somewhere in a scrapbook, even now beginning to yellow, I have pasted,
-that it may not escape me (as if it could!), my first editorial
-announcing to the good world my intent with the _Herald_. Let me quote
-from the mocking, double-leaded thing. I know the words. I know even now
-the high hope which gave them birth. I know how enchanting the vista was
-unfolding into the future. I can see how stern my boyish face was, how
-warm my blood. With a blare of trumpets I announced my mission. With a
-mustering day of the good old stock phrases used on such occasions I
-marshaled my metaphors. In making my bow, gravely and earnestly, I said,
-among other things:—
-
-“Without fear or favor, serving only the public, the _Herald_ will be at
-all times an intelligent medium of news and opinions for an intelligent
-community. Bowing the knee to no clique or faction, keeping in mind the
-great imperishable standards of American manhood, the noble traditions
-upon which the framework of our country is grounded, the _Herald_ will
-champion, not the weak, not the strong, but the right. It will spare no
-expense in gathering news, and it will give all the news all of the
-time. It will so guide its course that only the higher interests of the
-city are served, and will be absolutely fearless. Independent in
-politics, it will freely criticise when occasion demands. By its
-adherence to these principles may it stand or fall.”
-
-But why quote more? You have all read them, though I doubt if you have
-read one more sincere. I felt myself a force, the _Herald_ the
-expression of a force; an entity, the servant of other forces. My paper
-was to be all that other papers were not. My imagination carried me to
-sublime heights. This was six years ago.
-
-
- II
-
-Events put a check on my runaway ambition in forty-eight hours. The head
-of the biggest clothing house, and the largest advertiser in the city,
-called on me. I received him magnificently in my new office, motioning
-him to take a chair. I can see him yet—stout, prosperous, and to the
-point. As he talked, he toyed with a great seal that hung from a huge
-hawser-like watch-chain.
-
-“Say,” said he, refusing my chair, “just keep out a little item you may
-get hold of to-day.” His manner was the same with me as with a salesman
-in his “gents’” underclothing department.
-
-“Concerning?” I asked pleasantly.
-
-“Oh, there’s a friend of mine got arrested to-day. Some farmer had him
-took in for fraud or something. He’ll make good, I guess; I know, in
-fact. He ain’t a bad fellow, and it would hurt him if this got printed.”
-
-I asked him for particulars; saw a reporter who had the story; learned
-that the man was a sharp-dealer with a bad reputation, who had been
-detected in an attempt to cheat a poor farmer out of $260—a bare-faced
-fraud indeed. I learned that the man had long been suspected by public
-opinion of semi-legal attempts to rob the “widow and the orphan,” and
-that at last there was a chance of “showing him up.” I went back with a
-bold face.
-
-“I find, though the case has not been tried, that the man is undoubtedly
-guilty.”
-
-“Guilty?” said my advertiser. “What of that? He’ll settle.”
-
-“That hardly lessens the guilt.” I smiled.
-
-The clothing man looked astounded. “But if you print that he’ll be
-ruined,” he sputtered.
-
-“From all I can learn, so much the better,” I answered.
-
-Then my man swore. “See here,” he said, when he got back to written
-language. “He’s just making his living; you ain’t got no right to stop a
-man’s earning his living. It ain’t none of any newspaper’s business.
-Just a private affair between him and the farmer, and he’ll settle.”
-
-“I don’t see how,” I put in somewhat warmly, “it isn’t the business of a
-newspaper to tell its public of a dangerous man, arrested for fraud,
-caught in his own net so badly that he is willing to settle, as you
-claim. It is my obvious duty to my constituents to print such a case.
-From the news point of view—” I was going on smoothly, but he stepped up
-and shook his fist in my face.
-
-“Constituents? Ain’t I a constituent? Don’t I pay your newspaper for
-more advertising than any one else? Ain’t I your biggest constituent?
-Say, young man, you’re too big for this town. Don’t try to bully me!” he
-suddenly screamed. “Don’t you dare bully me! Don’t you dare try it. I
-see what you want. You’re trying to blackmail me, you are; you’re trying
-to work me for more advertising; you want money out of me. That game
-don’t go; not with me it don’t. I’ll have you arrested.”
-
-And he talked as though he believed it!
-
-Then he said he’d never pay me another cent, might all manner of things
-happen to his soul if he did. He’d go to the _Bulletin_, and double his
-space. The man was his friend, and he had asked but a reasonable
-request, and I had tried to blackmail him. He worked that blackmail in
-every other sentence. Then he strode out, slamming the door.
-
-The “little item” was not printed in the _Herald_ (nor in the
-_Bulletin_, more used to such requests), and, as he had said, he was my
-biggest advertiser. It was my first experience with the advertiser with
-a request: for this reason I have given the incident fully. It recurred
-every week. I grew to think little of it soon. “Think of how his
-children will feel,” say the friends of some one temporarily lodged in
-the police station. “Think of what the children of some one this man
-will swindle next will say,” is what I might answer. But I don’t,—not if
-an advertiser requests otherwise. As I have grown to phrase the matter,
-a newspaper is a contrivance which meets its pay-roll by selling space
-to advertisers: render it therefore agreeable to those who make its
-existence possible. Less jesuitically it may be put—the ultimate editor
-of a small newspaper is the advertiser, the biggest advertiser is the
-politician. This is a maxim that experience has ground with its heel
-into the fabric of my soul.
-
-We all remember Emerson’s brilliantly un-New-England advice, “Hitch your
-wagon to a star.” This saying is of no value to newspapers, for they
-find stars poor motive power. Theoretically, it must be granted that
-newspapers, of all business ventures, should properly be hitched to a
-star. Yet I have found that, if any hitching is to be done, it must be
-to the successful politician. Amending Mr. Emerson, I have found it the
-best rule to “yoke your newspaper to the politician in power.”
-
-This, then, is what a small newspaper does: sells its space to the
-advertiser, its policy to the politician. It is smooth sailing save when
-these two forces conflict, and then Scylla and Charybdis were joys to
-the heart. Let us look into the advertiser part of the business a bit
-more closely.
-
-The advertiser seeks the large circulation. The biggest advertiser seeks
-the cheapest people. Thus is a small newspaper (the shoe will pinch the
-feet of the great as well) forced, in order to survive, to pander to the
-Most Low. The man of culture does not buy $4.99 overcoats, the woman of
-culture 27–cent slippers. The newspaper must see that it reaches those
-who do. This is one of the saddest matters in the whole business. The
-_Herald_ started with a circulation slightly over 2,000. I found that my
-town was near enough to two big cities for the papers published there to
-enter my field. I could not hope to rival their telegraphic features,
-and I soon saw that, if the _Herald_ was to succeed, it must pay strict
-attention to local news. My rival stole its telegraphic news bodily; I
-paid for a service. The people seemed to care little for attempted
-assassinations of the Shah, but they were intensely interested in
-pinochle parties in the seventh ward. I gave them pinochle parties.
-Still my circulation diminished. My rival regained all that I had taken
-from him at the start. I wondered why, and compared the papers. I “set”
-more matter than he. The great difference was that my headlines were
-smaller and my editorial page larger than his. Besides, his tone was
-much lower: he printed rumor, made news to deny it—did a thousand and
-one things that kept his paper “breezy.”
-
-I put in bigger headlines—outdid him, in fact. I almost abolished my
-editorial page, making of it an attempt to amuse, not to instruct. I
-printed every little personality, every rumor that my staff could get
-hold of in their tours. The result came slowly, but surely. Success came
-when I exaggerated every little petty scandal, every row in a church
-choir, every hint of a disturbance. I compromised four libel suits, and
-ran my circulation up to 3,200 in eleven months.
-
-Then I formed some more conclusions. I evolved a newspaper law out of
-the matter and the experience of some brothers in the craft in small
-cities near by. Briefly, I stated it in this wise: The worse a paper is,
-the more influence it has. To gain influence, be wholly bad.
-
-This is no paradox, nor does it reflect particularly upon the public.
-There is reason for it in plenty. Take the ably edited paper, which
-glories in its editorial page, in the clean exposition of an honest
-policy, in high ideas put in good English, and you will find a paper
-which has a small clientele in a provincial town; or, if it has readers,
-it will have small influence. Say that it strikes the reader at
-breakfast, and the person who has leisure to breakfast is the person who
-has time for editorials, and the expression of that paper’s opinion is
-carefully read. Should these opinions square with the preconceived ideas
-of the reader, the editorials are “great”; if not, they are “rotten.” In
-other words, the man who reads carefully written editorials is the man
-whose opinion is formed—the man of culture, and therefore of prejudice.
-Doubtless he is as well acquainted with conditions as the writer;
-perhaps better acquainted. When a man does have opinions in a small
-city, he is quite likely to have strong ones. A flitting editorial is
-not the thing to change them. On the other hand, the man who has little
-time to read editorials, or perhaps little inclination, is just the man
-who might be influenced by them if read. Hence well-written editorials
-on a small daily are wasted thunder in great part, an uneconomic
-expenditure of force.
-
-When local politics are at fever-heat, a different aspect of affairs is
-often seen: editorials are generally read, not so much as expressions of
-opinion, but as party attack and defense. During periods of political
-quiet the aim of most editorial pages is to amuse or divert. The
-advertiser has noted the decadence of the editorial page, and as a
-general thing makes a violent protest if the crying of his wares is made
-to emanate from this poor, despised portion of the paper. An
-advertisement on a local page is worth much more, and he pays more for
-the privilege.
-
-So I learned another lesson. I shifted, as my successful contemporaries
-have done, my centre of editorial gravity from its former high position
-to my first and local pages. I now editorialize by suggestion. News now
-carries its own moral, the bias I wish it to show. This requires no less
-skill than the writing of editorials, and, greatly as I deplore it, I
-find the results pleasing. Does the _Herald_ wish to denounce a public
-official? Into a dozen articles is the venom inserted. Slyly, subtly,
-and ofttimes openly do news articles point the obvious moral. The “Acqua
-Tofana” of journalism is ready to be used when occasion demands, and
-this is very often. Innuendo is common, the stiletto is inserted quietly
-and without warning, and tactics a man would shun may be used by a
-newspaper with little or no adverse comment. I mastered the philosophy
-of the indirect. I gained my ends by carefully coloring my news to the
-ends and policies of the paper. Nor am I altogether to blame. My paper
-was supposed to have influence. When I wrote careful and patient
-editorials, it had none. I saw that the public mind must be enfiladed,
-ambushed, and I adopted those primary American tactics of Indian
-warfare: shot from behind tree trunks, spared not the slain, and from
-the covert of a news item sent out screeching savages upon the
-unsuspecting public. Editorial warfare as conducted fifty years ago is
-obsolete; its methods are as antiquated to-day as is the artillery of
-that age.
-
-
- III
-
-I have called the _Herald_ my own at different times in this article. I
-conceived it, established it, built it up. It stands to-day as the
-result of my work. True, my money was not the only capital it required,
-but mine was the hand that reared it. I found, to my great chagrin, that
-few people in the city considered me other than a hired servant of the
-political organization that aided in establishing the _Herald_. It was
-an “organ,” a something which stood to the world as the official
-utterance of this political set. “Organs,” in newspaper parlance,
-properly have but one function. Mine was evidently to explain or attack,
-as the case might be. To the politicians who helped start the _Herald_
-the paper was a political asset. It could on occasion be a club or a
-lever, as the situation demanded. I had been led to expect no personal
-intrusion. “Just keep straight with the party” was all that was asked.
-But never was constancy so unfaltering as that expected of the _Herald_.
-It must not print this because it was true; it must print that because
-it was untrue.
-
-I had been six months in the city, when I overheard a conversation in a
-street car. “Oh, I’ll fix the _Herald_ all right. I know Johnny X,” said
-one man. That was nice of Johnny X’s friend, I thought. The _Bulletin_
-accused me of not daring to print certain matters. I was ashamed,
-humiliated. Between the friends of Johnny X and the friends of others, I
-saw myself in my true light. Johnny X, by the way, a noisy ward
-politician, owned just one share in the _Herald_; but that gave his
-friends the right to ask him to “fix” it, nevertheless.
-
-I consulted with a wise man, a real leader, a man of experience and a
-warm heart. He heard me and laughed, patting me on the shoulder to humor
-me. “You want that printing, don’t you?” he asked.
-
-I admitted that I did. I had counted on it.
-
-“Then,” said my adviser, “I wouldn’t offend Johnny X, if I were you. He
-controls the supervisor in his ward.”
-
-I began to see a great light, and I have needed no other illumination
-since. This matter of public printing had been promised me. I knew it
-was necessary. I saw that, inasmuch as it was given out by the lowest
-politicians in the town, I escaped easily if I paid as my price the
-indulgence of the various Johnnies X who had “influence.” I was the paid
-supernumerary of the party, yet had to bear its mistakes and follies,
-its weak men and their weaker friends, upon my poor editorial back. I
-realized it from that moment; I should have seen it before. But for all
-that, my cheeks burned for days, and my teeth set whenever I faced the
-thought. I don’t mind it in the least now.
-
-So at the end of a year and a half I saw a few more things. I saw that
-by being a good boy and adaptable to “fixing” I could earn thirty-five
-dollars a week with less work than I could earn forty-five dollars in a
-big city. I saw that the _Herald_ as a business proposition was a
-failure; that is, it was not, even under the most advantageous
-conditions, the money-maker that I at first thought it to be. I saw that
-if the city grew, and if there were no more rivals, if there were a
-hundred advantageous conditions, it might make several thousand dollars
-a year, besides paying me a bigger salary. I was very much disheartened.
-Then there came a turn.
-
-I saw the business part of the proposition very clearly. I must play in
-with my owners, the party; and in turn my owners would support me nearly
-as well when they were out of power as they could when ruling. Revenue
-came from the city, the county, the state, all at “legal” rates. I began
-to see why these “legal” rates were high, some five times higher than
-those of ordinary advertising for such a paper as the _Herald_. The
-state, when paying its advertising bill, must pay the _Herald_ five
-times the rate any clothing advertiser could get. The reason is not
-difficult to see. All over the state and country there are papers just
-like the _Herald_, controlled by little cliques of politicians, who, too
-miserly to support the necessary losses, make the people pay for them.
-Any attempt to lower the legal rate in any state legislature would call
-up innumerable champions of the “press,” gentlemen all interested in
-their newspapers at home. The people pay more than a cent for their
-penny papers. It is the tax-payer who supports a thousand and one
-unnecessary “organs.” The politicians are wise, after all.
-
-So I got my perspective. I was paid to play the political game of
-others. I had to play it supported by indirect bribes. As a straight
-business proposition,—that is, without any state or city advertising,
-tax sales, printing of the proceedings, and the like,—the _Herald_ could
-not live out a year. But by refusing to say many things, and by saying
-many more, I could get such share of these matters as would support the
-paper. In my second year, near its close, I saw that I was really a
-property, a chattel, a something bought and sold. I was being trafficked
-with to my loss. My friends bought me with public printing, and sold me
-for their own ends. I saw that they had the best of the bargain.
-
-I could do better without the middlemen. I determined to make my own
-bargain with the devil for my own soul. It was a brilliant thought, but
-a bitter one. I determined to be a Sir John Hawkwood, and sell my
-editorial mercenaries to the highest bidder. Only the weak are
-gregarious, I thought with Nietzsche. If I could not put a name upon my
-actions, at least I could put a price. I made a loan, grabbed up some
-_Herald_ stock cheaply, and owned at last over fifty per cent of my own
-paper. Now, I thought, I will at least make money.
-
-I knew at just that time, that my own party, joined with the enemy, was
-much interested in a contract the city was about to make with a lighting
-company, a longterm contract at an exorbitant price. No opposition was
-expected. The city council had been “seen,” the reformers silenced. I
-knew some of the particulars. I knew that both parties were gaining at
-the public expense, to their own profit and the tremendous profit of the
-gas company. I, fearless in my new control, sent out a small editorial
-feeler, a little suggestion about municipal ownership. This time my
-editorial did have influence. No mango tree of an Indian juggler
-blossomed quicker. I was called upon one hour after the paper was out.
-What in the name of all unnamable did I mean? I laughed. I pointed out
-the new holdings of stock I had acquired. What did the gentlemen mean?
-They didn’t know—not then.
-
-I had a very pleasant call from the gas company’s attorney the next day.
-He was a most agreeable fellow, a man of parts, assuredly. I, a
-conscious chattel, would now appraise myself. I waited, letting the
-pleasantry flow by in a gentle stream. By the way, suggested my new
-friend, why didn’t I try for the printing of the gas company? It was
-quite a matter. My friend was surprised that the _Herald_ had so
-complete a job-printing plant. The gas company had all of its work done
-out of town, at a high rate, he thought. He would use his influence,
-etc., etc. Actually, I felt very important! All this to come out of a
-little editorial on municipal ownership! The _Herald_ didn’t care for
-printing so very much, I said. But I would think it over.
-
-The next day I followed up my municipal ownership editorial. It was my
-answer. I waited for theirs. I waited in vain. I had overreached myself.
-This was humiliation indeed, and it aroused every bit of ire and revenge
-in me. I boldly launched out on a campaign against the dragon. I would
-see if the “press” could be held so cheaply. I printed statistics of the
-price of lighting in other cities. I exposed the whole scheme. I stood
-for the people at last! My early fire came back. We would see: the
-people and the _Herald_ against a throttling corporation and a gang of
-corrupt aldermen.
-
-Then the other side got into the war. I went to the bank to renew a
-note. I had renewed it a dozen times before. But the bank had seen the
-Gorgon and turned to stone. I digged deep and met the note. A big law
-firm which had given me all its business began to seek out the
-_Bulletin_. One or two advertisers dropped out. Some unseen hand began
-to foment a strike. Were the banks, the bar, and, worst of all, the
-labor unions, in the pay of a gas company? It was exhilarating to be
-with “the people,” but exhilaration does not meet pay-rolls. I may state
-that I am now doing the gas company’s printing at a very fair rate.
-
-I saw that the policy was a good one, nevertheless. I also saw that it
-could not be carried to the extreme. So I have become merely
-threatening. I have learned never to overstep my bounds. I take my lean
-years and my fat years, still a hireling, but having somewhat to say
-about my market value. What provincial paper does not have the same
-story to tell?
-
-My public doesn’t care for good writing. It has no regard for reason.
-During one political campaign I tried reason. That is, I didn’t denounce
-the adversary. Admitting he had some very good points, I showed why the
-other man had better ones. The general impression was that the _Herald_
-had “flopped,” just because I did not abuse my party’s opponent, but
-tried to defeat him with logic! A paper is always admired for its
-backbone, and backbone is its refusal to see two sides to a question.
-
-I have reached the “masses.” I tell people what they knew beforehand,
-and thus flatter them. Aiming to instruct them, I should offend. God is
-with the biggest circulations, and we must have them, even if we appeal
-to class prejudice now and then.
-
-I can occasionally foster a good work, almost underhandedly, it would
-seem. I take little pleasure in it. The various churches, hospitals, the
-library, all expect to be coddled indiscriminately and without returning
-any thanks whatever. I formerly had as much railroad transportation as I
-wished. I still have the magazines free of charge and a seat in the
-theatre. These are my “perquisites.” There is no particular future for
-me. The worst of it is that I don’t seem to care. The gradual falling
-away from the high estate of my first editorial is a matter for the
-student of character, which I am not. In myself, as in my paper, I see
-only results.
-
-
-I think these confessions are ample enough and blunt enough. When I left
-the high school, I would have wished to word them in Stevensonian
-manner. That was some time ago. We who run small dailies have little
-care for the niceties of style. There are few of our clientele who know
-the nice from the not-nice. In our smaller cities we “suicide” and
-“jeopardize.” We are visited by “agriculturalists,” and “none of us are”
-exempt from little iniquities and uniquities of style and expression. We
-go right on: “commence” where we should “begin,” use “balance” for
-“remainder,” never think of putting the article before “Hon.” and
-“Rev.,” and some of us abbreviate “assemblyman” into “ass,” meaning
-nothing but condensation. Events still “transpire” in our small cities,
-and inevitably we “try experiments.” We have learned to write
-“trousers,” and “gents” appears only in our advertisements. In common
-with the very biggest and best papers we always say “leniency.” That I
-do these things, the last coercion of environment, is the saddest, to
-me, of all.
-
-
-
-
- THE COUNTRY EDITOR OF TO-DAY
-
- BY CHARLES MOREAU HARGER
-
-
- I
-
-Eulogies and laudatory paragraphs, alternating with sneers, ridicule,
-and deprecations, long have been the lot of the country editor. Pictured
-in the comic papers as an egotistic clown, exalted by the politicians as
-a mighty “moulder of public opinion,” occasionally chastised by angry
-patrons, and sometimes remembered by delighted subscribers, he has put
-his errors where they could be read of all men and has modestly sought a
-fair credit for his merits.
-
-At times he has rebelled—not at treatment from his constituency but at
-patronizing remarks of the city journalist who sits at a mahogany desk
-and dictates able articles for the eighteen-page daily, instead of
-writing local items at a pine table in the office of a four-page weekly.
-Thus did one voice his protest: “When you consider that the country
-weekly is owned by its editor and that the man who writes the funny
-things about country papers in the city journals is owned by the
-corporation for which he writes, it doesn’t seem so sad. When you see an
-item in the city papers poking fun at the country editor for printing
-news about John Jones’ new barn, you laugh and laugh—for you know that
-on one of the pages of that same city daily is a two-column story in
-regard to the trimmings on the gowns of the Duchess of Wheelbarrow. And
-it is all the more amusing because you know the duchess does not even
-know of the existence of the aforesaid city paper, while John Jones and
-many of his neighbors take and pay for the paper which mentioned his new
-barn. Don’t waste your pity on the country newspaper worker. He will get
-along.”
-
-Little money is needed to start a country paper. There are those who
-claim that it does not require any money,—that it can be done on nerve
-alone,—and they produce evidence to support the statement. True, some of
-the editors who have the least money and the poorest plants are most
-successful in their efforts to live up to the conception developed by
-the professional humorist; but it is not fair to judge the country
-editor by these—any more than it would be fair to judge the workers on
-the great city dailies by the publishers of back-street fake sheets that
-exist merely to rob advertisers; or to judge the editors of reputable
-magazines by the promoters of nauseous monthlies whose stock in trade is
-a weird and sickening collection of mail-order bargains and quack
-medicine advertisements.
-
-The country editor of to-day is far removed from his prototype of two or
-three decades ago. It would be strange if an age that gives to the
-farmer his improved self-binder, to the physician his X-ray machine, and
-to the merchant his loose-leaf ledger, had done nothing for the town’s
-best medium of publicity. The perfection of stereotype plate manufacture
-by which a page of telegraph news may be delivered ready for printing at
-a cost of approximately twenty cents a column, and the elaboration of
-the “ready print,” or “patent inside,” by which half the paper is
-printed before delivery, yet at practically no expense over the
-unprinted sheets, have been the two great labor-savers for the country
-editor. Thereby he is relieved, if he desire, of the tedious and
-expensive task of setting much type in order to give the world’s general
-news, and the miscellaneous matter that “fills up” the paper. His
-energies then may be devoted to reporting the happenings of his locality
-and to giving his opinions on public affairs. By his doing of these, and
-by his relations toward the public interests, is he to be judged.
-
-After all, no one man in the community has so large an opportunity to
-assist the town in advancement as the editor. It is not because he is
-smarter than others, not because he is wealthy—but because he is the
-spokesman to the outside world.
-
-He is eager to print all the news in his own paper. Does he do it?
-Hardly. “This would be a very newsy paper,” explained a frank country
-editor to his subscribers, “were it not for the fact that each of the
-four men who work on it has many friends. By the time all the items that
-might injure some of their friends are omitted, very little is left.”
-
-“I wish you would print a piece about our schoolteacher,” said a
-farmer’s wife to me one afternoon. “Say that she is the best teacher in
-the county.”
-
-“But I can’t do that—two hundred other teachers would be angry. You
-write the piece, sign it, and I’ll print it.”
-
-“What are you running a newspaper for if you can’t please your
-subscribers?” she demanded—and canceled her subscription.
-
-So the country editor leaves out certain good things and certain bad
-things for the very simple reason that the persons most interested are
-close at hand and can find the individual responsible for the
-statements. He becomes wise in his generation and avoids chastisements
-and libel suits. He finds that there is no lasting regard in a sneer, no
-satisfaction in gratifying the impulse to say things that bring tears to
-women’s eyes, nothing to gloat over in opening a wound in a man’s heart.
-If he does not learn this as he grows older in the service, he is a poor
-country editor.
-
-His relations to his subscribers are intimate. There is little mystery
-possible about the making of the paper; it is as if he stood in the
-market-place and told his story. Of course, the demands upon him are
-many and some of them preposterous. Men with grafts seek to use the
-paper, people with schemes ask free publicity. The country editor is
-criticised for charging for certain items that no city paper prints
-free. The churches and lodges want free notices of entertainments by
-which they hope to make money; semi-public entertainments prepared under
-the management of a traveling promoter ask free advertising “for the
-good of the cause.” Usually they get it, and when the promoter passes
-on, the editor is found to be the only one in town who received nothing
-for his labor.
-
-It is characteristic of the country town to engage in community
-quarrels. These absorb the attention of the citizens, and feeling
-becomes bitter. The cause may be trifling: the location of a
-schoolhouse, the building of a bridge, the selection of a justice of the
-peace, or some similar matter, is enough. To the newspaper office hurry
-the partisans, asking for _ex parte_ reports of the conditions. One
-leader is, perhaps, a liberal advertiser; to offend him means loss of
-business. Another is a personal friend; to anger him means the loss of
-friendship. The editor of the only paper in the town must be a diplomat
-if he is to guide safely through the channel. In former times he tried
-to please both sides and succeeded in making enemies of every one
-interested. Now the well-equipped editor takes the position that he is a
-business man like the others, that he has rights as do they, and he
-states the facts as he sees them, regardless of partisanship, letting
-the public do the rest. If there be another paper in town, the problem
-is easy, for the other faction also has an “organ.”
-
-Out of the public’s disagreement may come a newspaper quarrel—though
-this is a much rarer thing than formerly. The old-time country newspaper
-abuse of “our loathed but esteemed contemporary” is passing away, it
-being understood that such a quarrel, with personalities entangled in
-the recriminations, is both undignified and ungentlemanly. “But people
-will read it,” says the man who by gossip encourages these attacks. So
-will people listen to a coarse street controversy carried on in a loud
-and angry tone,—but little is their respect for the principals engaged.
-Country editors of the better class now treat other editors as
-gentlemen, and the paper that stoops to personal attacks is seldom
-found. Many a town has gone for years without other than kindly mention
-in any paper of the editors of the other papers, and in such towns you
-will generally find peace and courtesy among the citizens.
-
-Of course, there are politics and political arguments, but few are the
-editors so lacking in the instincts of a gentleman as to bring into
-these the opposing editor’s personal and family affairs. It has come to
-be understood that such action is a reflection on the one who does it,
-not on the object of his attack. This is another way of saying that more
-real gentlemen are running country newspapers to-day than ever before.
-This broadening of character has broadened influence. The country paper
-is effecting greater things in legislation than the county conventions
-are.
-
-“The power of the country press in Washington surprises me,” said a
-Middle West congressman last winter. “During my two terms I have been
-impressed with it constantly. I doubt if there is a single calm
-utterance in any paper in the United States that does not carry some
-weight in Washington among the members of Congress. You might think that
-what some little country editor says does not amount to anything, but it
-means a great deal more than most people realize. When the country
-editor, who is looking after nothing but the county printing, gives
-expression to some rational idea about a national question, the man off
-here in Congress knows that it comes from the grass-roots. The lobby,
-the big railroad lawyers, and that class of people, realize the power of
-the press, but they hate it. I have heard them talk about it and shake
-their heads and say, ‘Too much power there!’ The press is more powerful
-than money.”
-
-This was not said in flattery, but because he had seen on congressmen’s
-desks the heaps of country weeklies, and he knew how closely they were
-read. The smallest editorial paragraph tells the politician of the
-condition in that paper’s community, for he knows that it is put there
-because the editor has gathered the idea from some one whom he trusts as
-a leader—and the politician knows approximately who that leader is. So
-the country editor often exerts a power of which he knows little.
-
-
- II
-
-But politics is only a part of the country editor’s life. The social
-affairs of the community are nearest to him. The proud father who brings
-in a cigar with a notice of the seventh baby’s arrival (why cigars and
-babies should be associated in men’s minds I never understood), the
-fruit farmer who presents some fine Ben Davis apples in the expectation
-that he will get a notice, are but types. The editor may have some
-doubts concerning the need of a seventh child in the family of the proud
-father, and he may not be particularly fond of Ben Davis apples; but he
-gives generous notices because he knows that the gifts were prompted by
-kind hearts and that the givers are his friends.
-
-When joy comes to the household, it is but the working of the heart’s
-best impulses to desire that all should share it. The news that the
-princess of the family has, after many years of waiting, wedded a
-prosperous merchant of the neighboring county, brings the family into
-prominence in the home paper. Seldom in these busy times does the editor
-get a piece of wedding-cake, but nevertheless he fails not to say that
-the bride is “one of our loveliest young ladies and the groom is worthy
-of the prize he has won.” The city paper does not do that. Here and
-there a country editor tries to put on city airs and give the bare facts
-of “social functions,” without a personal touch to the lines. But
-infrequently does he succeed in reaching the hearts of his readers, and
-somehow he finds that his contemporary across the street, badly printed,
-sprinkled with typographical errors and halting in its grammar, but
-profuse in its laudations, is getting an unusual number of new
-subscribers. Even you, though you may pretend to be unmindful, are not
-displeased when on the day after your party you read that the guests
-“went home feeling that a good time had been had.”
-
-The time has not yet come for the country paper to assume city airs; nor
-is it likely to arrive for many years. The reason is a psychological
-one. The city journal is the paper of the masses; the country weekly or
-small daily is the paper of the neighborhood. One is general and
-impersonal; the other, direct and intimate. One is the market-place; the
-other, the home. The distinction is not soon to be wiped out.
-
-And when sorrow comes! Into the home of a city friend of mine death
-entered, taking the wife and mother. The family had been prominent in
-social circles, and columns were printed in the city papers, columns of
-cold, biographical facts—born, married, died. But the news went back to
-the small country town where in their early married life the husband and
-wife had spent many happy years, and in the little country weekly was
-quite another sort of story. It told how much her friends loved her, how
-saddened they were by her passing away, how sweet and womanly had been
-her character. The husband did not send the city papers to distant
-acquaintances; he sent copy after copy of the little country weekly, the
-only place where, despite his prominence in the world, appeared a
-sympathetic relation of the loss that had come to him.
-
-Week after week the country paper does this. From issue after issue
-clippings are stowed away in bureau drawers or pasted in family Bibles,
-because they picture the loved one gone. It may not be a very high
-mission; but no part of the country editor’s work has in it more of
-satisfaction and recompense.
-
-After the funeral comes the real test of the editor’s good-nature. Long
-resolutions adopted by lodges and church organizations are handed in for
-publication, each bristling with the forms of ritual or creed, and each
-signed with the names of the committee members upon whom devolved the
-task of composition. A few country editors are brave enough to demand
-payment at advertising rates for these publications; generally they are
-printed without charge.
-
-Nor is there a halt at this step in the proceeding. One day a sad-faced
-farmer, with a heavy band of crape around his battered soft hat,
-accompanied by a woman whose heavy veil and black dress are sufficient
-insignia of woe, comes to the office.
-
-“We would like to put in a ‘card of thanks,’” begins the man, “and we
-wish you would write it for us. We ain’t very good at writing pieces,
-and you know how.”
-
-Does the editor tell them how bad is the taste that indulges the
-stereotyped card of thanks? Does he haughtily refuse to be a party to
-such violation of form’s canons? Scarcely. He knows the formula by heart
-and “the kind friends and neighbors who assisted us in our late
-bereavement” comes to him as easily as the opening words of a mayor’s
-proclamation.
-
-Occasionally there is literary talent in the family, and the “card” is
-prepared without the editor’s assistance. Here is one verbatim as it
-came to the desk:—
-
-“We extend our thanks to the good people who assisted us in the sickness
-and death of our wife and daughter: The doctor who was so faithful in
-attendance and effort to bring her back to health, the pastor who
-visited and prayed with her and us, the students who watched with us and
-waited on her, the neighbors who did all they could in helping care for
-her, the dormitory students, the faculty, the literary societies and the
-A.O.U.W. who furnished such beautiful flowers, we thank them all. Then
-the undertaker who was so kind, the liveryman and other friends who
-furnished carriages for us to go to the cemetery—yes, we thank you all.”
-
-Doubtless he feels that he should do something toward conserving the
-best taste in social usage, and that the “card of thanks” should be
-ruthlessly frowned down; but he sees also the other side. It is
-unquestionably prompted by a spirit of sincere gratitude, and survives
-as a concession to a supposed public opinion. Like other things that are
-self-perpetuating, this continues—and the country editor out of the
-goodness of his heart assists in its longevity. In no path is the
-progress of the reformer so difficult as in that of social custom; and
-this is as true on the village street as on the city boulevard.
-
-
- III
-
-The past half-decade has brought to the country editor a new problem and
-a new rival,—the rural delivery route. Until this innovation came, few
-farmers took daily papers. The country weekly, or the weekly from the
-city, furnished the news.
-
-Out in the Middle West the other morning, a dozen miles from town, a
-farmer rode on a sulky plough turning over brown furrows for the new
-crop. “I see by to-day’s Kansas City papers,” he began, as a visitor
-came alongside, “that there is trouble in Russia again.” “What do you
-know about what is in to-day’s Kansas City papers?” “Oh, we got them
-from the carrier an hour ago.”
-
-It was not yet noon, but he was in touch with the world’s news up to one
-o’clock that morning—and this twelve miles from a railroad and two
-hundred miles west of the Missouri River! In that county every farmhouse
-has rural delivery of mail; and one carrier makes his round in an
-automobile, covering the thirty miles in four hours or less.
-
-The country editor has viewed with alarm this changing condition. He has
-feared that he would be robbed of his subscribers through the familiar
-excuse, “I’m takin’ more papers than I can read.” But nothing of the
-kind has happened. Although the rural carriers take each morning great
-packages of daily papers, brought to the village by the fast mail, the
-people along the routes are as eager as ever for the weekly visit of the
-home paper. If by accident one copy is missing from the carrier’s supply
-on Thursday, great is the lamentation. It is doubtful if a single
-country paper has been injured by the rural route; in most instances the
-reading habit has been so stimulated as to increase the patronage.
-
-This it has done: it has impressed on the editor the necessity of giving
-much attention to home news and less to the happenings afar. This is,
-indeed, the province of the country paper, since it is of the home and
-the family, not of the market-place. This feature will grow, and the
-country paper will become more a chronicle of home news and less a
-purveyor of outside happenings, for soon practically every farmer will
-have his daily paper with the regularity of the sunrise. On the whole,
-instead of being an injury this is helpful to the rural publisher; it
-relieves him of responsibility for a broad field of information and
-allows him to devote his energy to that news which gives the greatest
-hold on readers,—the doings of the immediate community. With this will
-come more generally the printing of the entire paper at home and the
-decline of the “patent inside,” now so common, which has served its
-purpose well. If it exist, it will be in a modified form, devoted
-chiefly to readable articles of a literary rather than of a news value.
-
-The city daily may give the telegraph news of the world in quicker and
-better service, the mail-order house may occasionally undersell the home
-merchant, the glory of the city’s lights may dazzle; but, at the end of
-the week, home and home institutions are best; so only one publication
-gives the news we most wish to know,—the country paper. The city
-business man throws away his financial journal and his yellow “extra,”
-and tears open the pencil-addressed home paper that brings to him
-memories of new-mown hay and fallow fields and boyhood. Regardless of
-its style, its grammar, or its politics, it holds its reader with a grip
-that the city editor may well envy.
-
-In these times the country editor is, like the publisher of the city, a
-business man. Scores of offices of country weeklies within two hundred
-miles of the Rockies (which is about as far inland as we can get
-nowadays) have linotypes or type-setting machines, run the presses with
-an electric motor, and give the editor an income of three thousand
-dollars or more a year for labor that allows many a vacation day. The
-country editor gets a good deal out of life. He lives well; he travels
-much; he meets the best people of his state; and, if he be inclined, he
-can accomplish much for his own improvement. Added to this is the joy of
-rewarding the honorable, decent people of the town with good words and
-helpful publicity, and the satisfaction of seeing that the rascals get
-their dues,—and get them they do if the editor lives and the rascals
-live, for in the country town the editor’s turn always comes. It may be
-long delayed, but it arrives. If he use his power with honesty and
-intelligence, he can do much good for the community.
-
-In the opinion of some this danger threatens: the increased rapidity of
-transportation, the multitude of fast trains, and the facilities for
-placing the big city papers within a zone of one hundred miles of the
-office of publication, mean the large representation of particular
-localities, or even the establishment of editions devoted to them. The
-city paper tries to absorb the local patronage through the competent
-correspondent who practically edits certain columns or pages of the
-journal. In the thickly settled East this is more successful than in the
-West, where distance helps the local paper. But the zone is widening
-with every improvement in transportation of mails, and soon few sections
-of the country will be outside the possibilities of some city paper’s
-enterprise in this direction.
-
-When this happens, will the local weekly go out of existence and its
-subscribers be attached to the big city paper whose facilities for
-getting news and whose enterprise in reaching the uttermost parts of the
-world far outstrip the slow-going weekly’s best efforts? It is not
-likely. The county-seat weekly to-day, with its energetic correspondent
-in the town of Centreville, adds to its list in that section because it
-gives the news fully and crisply; but it does not drive out of business
-the Centreville _Palladium_, whose editor has a personal acquaintance
-with every subscriber and who caters to the home pride of the community.
-It is probable that the _Palladium_ will be more enterprising and will
-devote more attention to the doings of the dwellers in Centreville in
-order to keep abreast with the competition; but it cannot be driven out,
-nor its editor forced from his position by dearth of business. The life
-of a forceful paper is long. One such paper was sold and its name
-changed eighteen years ago; yet letters and subscriptions still are
-addressed to the old publication. A hold like that on a community’s life
-cannot be broken by competition.
-
-
- IV
-
-The evolution of the country weekly into the country daily is becoming
-easier as telephone and telegraph become cheaper, and transportation
-enables publishers to secure at remote points a daily “plate” service
-that includes telegraph news up to a few hours of the time of
-publication. The publishing of an Associated Press daily, which twenty
-years ago always attended a town’s boom and generally resulted in the
-suspension of a bank or two and the financial ruin of several families,
-has become simplified until it is within reach of modest means.
-
-Instead of the big city journals extending their sway to crush out the
-country paper, it is more probable that the country papers will take on
-some of the city’s airs, and that, with the added touch of personal
-familiarity with the people and their affairs, the country editor will
-become a greater power than in the past. For it is recognized to-day
-that the publication of a paper is a business affair and not a matter of
-faith or revenge. If the publication be not a financial success, it is
-not much of a success of any kind.
-
-The old-time editor who prided himself on his powers of vituperation,
-who thundered through double-leaded columns his views on matters of
-world-importance and traded space for groceries and dry goods, has few
-representatives to-day. The wide-awake, clean-cut, well-dressed young
-men, paying cash for their purchases and demanding cash for advertising,
-alert to the business and political movements that make for progress,
-and taking active part in the interests of the town, precisely as though
-they were merchants or mechanics, asking no favors because of their
-occupation, are taking their places. This sort of country editor is
-transforming the country paper and is making of it a business enterprise
-in the best sense of the term,—something it seldom was under the old
-régime.
-
-This eulogy is one often quoted by the country press: “Every year every
-local paper gives from five hundred to five thousand lines for the
-benefit of the community in which it is located. No other agency can or
-will do this. The editor, in proportion to his means, does more for his
-town than any other man. To-day editors do more work for less pay than
-any men on earth.”
-
-Like other eulogies it has in it something of exaggeration. It assumes
-the country editor to be a philanthropist above his neighbors. The new
-type of country editor makes no such claim. To be sure, he prints many
-good things for the community’s benefit,—but he does it because he is a
-part of the community. What helps the town helps him. His neighbor, the
-miller, would do as much; his other neighbor, the hardware man, is as
-loyal and in his way works as hard for the town’s upbuilding. In other
-words, the country editor of to-day assumes no particular virtue because
-his capital is invested in printing-presses, paper, and a few thousand
-pieces of metal called type. He does realize that because of his
-avocation he is enabled to do much for good government, for progress,
-and for the betterment of his community. Unselfishly and freely he does
-this. He starts movements that bring scoundrels to terms, that place
-flowers where weeds grew before, that banish sorrow and add to the
-world’s store of joy; but he does not presume that because of this he
-deserves more credit than his fellow business men. He is indeed fallen
-from grace who makes a merit of doing what is decent and honest and
-fair.
-
-It is often remarked that the ambition of the country editor is to
-secure a position on a city paper. I have had many city newspapermen
-confide to me that their fondest hope was to save enough money to buy a
-country weekly in a thriving town. At first thought it would seem that
-the city journalist would fail in the new field, having been educated in
-a vastly different atmosphere and being unacquainted with the conditions
-under which the country editor must make friends and secure business.
-But two of the most successful newspapers of my acquaintance are edited
-by men who served their apprenticeship on city dailies, and finally
-realized their heart’s desire and bought country weeklies in prosperous
-communities. They are not only making more money than ever before, but
-both tell me that they have greater happiness than came in the old days
-of rush, hurry, and excitement.
-
-So long as a country paper can be issued without the expenditure of more
-than a few hundred dollars, so long as the man with ambition and money
-can satisfy his desire to “edit,” the country paper will be fruitful of
-jocose remarks by the city journalist. There will be columns of odd
-reprint from the backwoods of Arkansas, and queer combinations of
-grammar and egotism from the Egypt of Illinois. The exchange editor will
-find in his rural mail much food for humorous comment, but he will not
-find characterizing the country editor a lack of independence, or a lack
-of ability to look out for himself. The country editor is doing very
-well, and the trend of his business affairs is in the direction of
-better financial returns and wider influence. He is a greater power now
-than ever before in his history, and he will become more influential as
-the years go by. He will not be controlled by a syndicate, or modeled
-after a machine-made pattern, but will exert his individuality wherever
-he may be.
-
-The country editor of to-day is coming into his own. He asks fewer
-favors and brings more into the store of common good. He does not ask
-eulogies nor does he resent fair criticisms; he is content to be judged
-by what he is and what he has accomplished. As the leader of the hosts
-must hold his place by the consent of his followers, so must the town’s
-spokesman prove his worth. Closest to the people, nearest to their home
-life, its hopes and its aspirations, the country editor is at the
-foundation of journalism. Here and there is a weak and inefficient
-example; but in the main he measures up to as high a standard as does
-any class of business men in the nation,—and it is as a business man
-that he prefers to be classed.
-
-
-
-
- SENSATIONAL JOURNALISM AND THE LAW
-
- BY GEORGE W. ALGER
-
-
- I
-
-So much has been said in recent years concerning the methods and
-policies of sensational journalism that a further word upon a topic so
-hackneyed would seem almost to require an explanation or an apology.
-Current criticism, however, for the most part, has been confined to only
-one of its many characteristics,—its bad taste and its vulgarizing
-influence on its readers by daily offenses against the actual, though as
-yet ideal, right of privacy, by its arrogant boastfulness, mawkish
-sentimentality, and a persistent and systematic distortion of values in
-events.
-
-This, the most noticeable feature of yellow journalism, is indicative
-rather of its character than of its purpose. In considering, however,
-the present subject,—sensational journalism in its relation to the
-making, enforcing, and interpreting of law,—we enter a different field,
-that of the conscious policies and objects with and for which these
-papers are conducted. The main business of a newspaper as defined by
-journalists of the old school is the collection and publication of news
-of general interest coupled with editorial comment upon it. The old-time
-editor was a ruminative and critical observer of public events. This
-definition of the functions of a newspaper was long ago scornfully cast
-aside as absurdly antiquated and insufficient to include the myriad
-circulation-making enterprises of yellow journalism. These papers are
-not simply purveyors of news and comment, but have what, for lack of a
-better term, may be called constructive policies of their own. In the
-making of law, for example, not content with mere criticism of
-legislators and their measures, the new journalism conceives and
-exploits measures of its own, drafted by its own counsel, and introduced
-as legislative bills by statesmen to whom flattering press notices and
-the publication of an occasional blurred photograph are a sufficient
-reward. Not infrequently measures thus conceived and drafted are
-supported by specially prepared “monster petitions,” containing
-thousands of names, badly written and of doubtful authenticity, of
-supposed partisans, and by special trains filled with orators and a
-heterogeneous rabble described in the news columns as “committees of
-citizens,” who at critical periods are collected together and turned
-loose upon the assembled lawmakers as an impressive object lesson of the
-public interest fervidly aroused on behalf of the newspaper’s bill.
-
-The ethics of persuasion is an interesting subject. It falls, however,
-outside the scope of this article. It is impossible to lay down any hard
-and fast rule by which to determine in all cases what form of newspaper
-influence is legitimate and what illegitimate. The most obvious
-characteristic of yellow journalism in its relation to lawmaking is that
-it prefers ordinarily to obtain its ends by the use of intimidation
-rather than by persuasion. The monster petition scheme just referred to
-is merely one illustrative expression of this preference. When a
-newspaper of this type is interested in having some official do some
-particular thing in some particular way, it spends little of its space
-or time in attempting to show the logical propriety or necessity for the
-action it desires. It seeks first and foremost to make the official see
-that _the eyes of the people are on him_, and that any action by him
-contrary to that which the newspaper assures him the people want would
-be fraught with serious personal consequences. The principal point with
-these papers is always “the people demand” (in large capitals) this or
-that, and the logic or reason of the demand is obscured or ignored. It
-is the headless Demos transformed into printer’s ink. If by any chance
-any official, so unfortunate as to have ideas of his own as to how his
-office should be conducted, proves obdurate to the demands of the
-printed voice of the people, he becomes the target for newspaper
-attacks, calculated to destroy any reputation he may previously have had
-for intelligence, sobriety of judgment, or public efficiency, his
-tormentor, so far as libel is concerned, keeping, however, as Fabian
-says, “on the windy side of the law.”
-
-An amusing illustration of this kind of warfare occurred in New York
-some years ago, when for several weeks one of these newspapers published
-daily attacks upon the President of the Board of Police Commissioners,
-because he refused to follow the newspaper theories of the proper way of
-enforcing, or rather not enforcing, the Excise Law. The newspaper took
-the position that, while the powers of the Police Department were being
-largely turned to ferreting out saloon-keepers who were keeping open
-after hours or on Sundays, the detection of serious crimes was being
-neglected, and that a “carnival of crime,” to use the picturesque
-wording of its headlines, was being carried on in the city. Finally, in
-one of its issues the paper published a list of thirty distinct criminal
-offenses of the most serious character,—murder, felonious assault,
-burglary, grand larceny, and the like,—all alleged to have been
-committed within a week, in none of which, it asserted, had any criminal
-been captured or any stolen property recovered. Events which followed
-immediately upon this last publication showed that the newspaper had
-erred grievously in its estimate of this particular official under
-attack. A few days later the Police Commissioner, Mr. Roosevelt,
-published in the columns of all the other newspapers in New York the
-result of his own personal investigation of these thirty items of
-criminal news, showing conclusively that twenty-eight of them were
-canards pure and simple, and that in the remaining two police activity
-had brought about results of a most satisfactory kind. Following this
-statement of the facts was appended an adaptation of some fifteen or
-twenty lines from Macaulay’s merciless essay on Barrère,—perhaps the
-finest philippic against a notorious and inveterate liar which the
-English language affords,—so worded that they should apply, not only to
-the newspaper which published this spurious list of alleged crimes, but
-to the editor and proprietor personally. The carnival of crime ended at
-once.
-
-It is, of course, impossible to determine accurately the extent of
-newspaper influence upon legislation and the conduct of public officials
-by these systematic attempts at bullying. Making all due allowance,
-however, there have been within recent years many significant
-illustrations of the influence of yellow journalism upon the shaping of
-public events. Mr. Creelman is quite right in saying, as he does in his
-interesting book, _On the Great Highway_, that the story of the Spanish
-war is incomplete which overlooks the part that yellow journalism had in
-bringing it on. He tells us that, some time prior to the commencement of
-hostilities, a well-known artist, who had been sent to Cuba as a
-representative of one of these papers and had there grown tired of
-inaction, telegraphed his chief that there was no prospect of war, and
-that he wished to come home. The reply he received was characteristic of
-the journalism he represented: “You furnish the pictures, we will
-furnish the war.” It is characteristic because the new journalism aims
-to direct rather than to influence, and seeks, to an extent never
-attempted or conceived by the journalism it endeavors so strenuously to
-supplant, to create public sentiment rather than to mould it, to make
-measures and find men.
-
-The larger number of the readers of the great sensational newspapers
-live at or near the place of publication, where the half-dozen daily
-editions can be placed in their hands hot from the press. The news
-furnished in them is, for the most part, of distinctively local
-interest. In their columns the horizon is narrow and inexpressibly
-dingy. Detailed narrations of sensational local happenings, preferably
-crimes and scandals, are given conspicuous places, while more important
-events occurring outside the city limits are treated with telegraphic
-brevity. These papers constitute beyond question the greatest
-provincializing influence in metropolitan life.
-
-The particular local functions of sensational journalism which bring it
-in close relation to the courts result from its self-imposed
-responsibilities as detective and punisher of crime and as director of
-municipal officials. So far as the latter are concerned, yellow
-journalism has apparently a good record. Many recent instances might,
-for example, be cited where these newspapers, acting under the names of
-“dummy” plaintiffs, have sought and obtained preliminary or temporary
-injunctions against threatened official malfeasance, or where they have
-instituted legal proceedings to expose corrupt jobbery. As to the actual
-results thus accomplished, other than the publicity obtained, the
-general public is not in a position to judge. Temporary injunctions
-granted merely until the merits of the case can be heard and determined
-are of no particular value if, when the trial day comes, the newspaper
-plaintiff fails to appear, the case is dismissed, and the temporary
-injunction vacated. On such occasions, and they are more frequent than
-the general public is aware, the newspaper takes little pains to inform
-its readers of the final results of the matter over which it made such
-hue and cry months before.
-
-But, however fair-minded persons may differ as to the results actually
-obtained by these newspaper law enterprises in the civil courts, there
-is less room for difference of opinion as to the methods with which they
-are conducted. They are almost invariably so managed as to convey to the
-minds of their readers the idea that the decision obtained, if a
-favorable one, has not come as the result of a just rule of law laid
-down by a wise and fair-minded judge, but has been obtained rather in
-spite of both law and judge, and wholly because a newspaper of enormous
-circulation, championing the cause of the people, has wrested the law to
-its clamorous authority. The attitude of mind thus created is well
-exemplified in a remark made to me by a business man of more than
-ordinary intelligence, in discussing an injunction granted in one of
-these newspaper suits arising out of a water scandal: “Why, of course
-Judge ——— granted the injunction. Everybody knew he would. There is not
-a judge on the bench who would have the nerve to decide the other way
-with all the row the newspapers have made about it. He knows where his
-bread is buttered.”
-
-
- II
-
-One of the great features of counting-house journalism is its real or
-supposed ability in the detection and punishment of crime. Whether this
-field is a legitimate one for a newspaper to enter need not be discussed
-here. It goes without saying that an interesting murder mystery sells
-many papers, and if as a result of skillful detective work the guilty
-party is finally brought to the gallows or the electric chair, it is a
-triumph for the paper whose reporters are the sleuths. While such
-efforts, when crowned with success, are the source probably of much
-credit and revenue, there are various disagreeable possibilities
-connected with failure which the astute managers of these papers can
-never afford to overlook. While verdicts in libel suits are in this
-country generally small (compared with those in England), and the libel
-law itself is filled with curious and antiquated technicalities by which
-verdicts may be avoided or reversed, nevertheless there is always the
-possibility that an innocent victim of newspaper prosecution will turn
-the tables and draw smart money from the enterprising journal’s coffers.
-The acquittal of the person who has been thrust into jeopardy by
-newspaper detectives is obviously a serious matter for the paper. On the
-other hand, there are no important consequences from conviction except,
-of course, to the person condemned. Is it to be expected that the
-newspaper, under such circumstances, will preserve a disinterested and
-impartial tone in its news columns while the man in the dock is fighting
-for his life before the judge and jury? Is it remarkable that during the
-course of such a trial the newspaper should fill its pages with ghastly
-cartoons of the defendant, with murder drawn in every line of his face,
-or that it should by its reports of the trial itself seek to impress its
-readers with his guilt before it be proved according to law? that it
-should send its reporters exploring for new witnesses for the
-prosecution, and should publish in advance of their appearance on the
-witness stand the substance of the damaging testimony it is claimed they
-will give? that it should go even further, and (as was recently shown in
-the course of a great poisoning case in New York City, the history of
-which forms a striking commentary on all these abuses) actually pay
-large sums of money to induce persons to make affidavits incriminating
-the defendant on trial?
-
-Unfortunately, too often these efforts receive aid from prosecuting
-officers whose sense of public duty is impaired or destroyed by the itch
-for reputation and a cheap and tawdry type of forensic triumph.
-Despicable enough is the district attorney who grants interviews to
-newspaper reporters during the progress of a criminal trial, and who
-makes daily statements to them of what he intends to prove on the morrow
-unless prevented by the law as expounded by the trial judge. A careful
-study of the progress of more than one great criminal trial in New York
-City would show how illegal and improper matter prejudicial to the
-person accused of crime has been ruled out by the trial court, only to
-have the precise information spread about in thousands upon thousands of
-copies of sensational newspapers, with a reasonable certainty of their
-scare headlines, at least, being read by some of the jury.
-
-The pernicious influence of these journals upon the courts of justice in
-criminal trials (and not merely in the comparatively small number in
-which they are themselves the instigators of the criminal proceedings)
-is that they often make fair play an impossibility. The days and weeks
-that are now not infrequently given to selecting jurors in important
-criminal cases are spent in large measure by counsel in examining
-talesmen in an endeavor to find, if possible, twelve men in whose minds
-the accused has not been already “tried by newspaper” and condemned or
-acquitted. When the public feeling in a community is such that it will
-be impossible for a party to an action to obtain an unprejudiced jury, a
-change of venue is allowed to some other county where the state of the
-public mind is more judicial. It is a significant fact that nearly all
-applications for such change in the place of trial from New York City
-have been for many years based mainly upon complaints of the
-inflammatory zeal of the sensational press.
-
-The courts in Massachusetts (where judges are not elected by the people,
-but are appointed by the governor) have been very prompt in dealing in a
-very wholesome and summary way with editors of papers publishing matter
-calculated to affect improperly the fairness of jury trials. Whether it
-be from better principles or an inspiring fear of jail, the courts of
-public justice in that state receive little interference from
-unwarranted newspaper stories. Some of the cases in which summary
-punishment has been meted out from the bench to Massachusetts editors
-will impress New York readers rather curiously. For example, just before
-the trial of a case involving the amount of compensation the owner of
-land should receive for his land taken for a public purpose, a newspaper
-in Worcester informed its readers that “the town offered Loring [the
-plaintiff] $80 at the time of the taking, but he demanded $250, and not
-getting it, went to law.” Another paper published substantially the same
-statement, and both were summarily punished by fine, the court holding
-that these articles were calculated to obstruct the course of justice,
-and that they constituted contempt of court. During the trial of a
-criminal prosecution in Boston a few years ago against a railway
-engineer for manslaughter in wrecking his train, the editor of the
-_Boston Traveler_ intimated editorially that the railway company was
-trying to put the blame on the engineer as a scapegoat, and that the
-result of the trial would probably be in his favor. The editor was
-sentenced to jail for this publication. The foregoing are undoubtedly
-extreme cases, and are chosen simply to show the extent to which some
-American courts will go in punishing newspaper contempts. All of these
-decisions were taken on appeal to the highest court of the state and
-were there affirmed. The California courts have been equally vigorous in
-several cases of recent years, notably in connection with publications
-made during the celebrated Durant murder trial in San Francisco.
-
-The English courts are, if anything, even more severe in this class of
-cases, a recent decision of the Court of King’s Bench being a noteworthy
-illustration. During the trial of two persons for felony, the “special
-crime investigator” of the _Bristol Weekly Dispatch_ sent to his paper
-reports, couched in a fervid and sensational form, containing a number
-of statements relating to matters as to which evidence would not have
-been admissible in any event against the defendants on their trial, and
-reflecting severely on their characters. Both of the defendants referred
-to were convicted of the crime for which they were indicted, and
-sentenced to long terms of imprisonment. Shortly after their conviction
-and sentence the editor of the _Dispatch_ and this special crime
-investigator were prosecuted criminally for perverting the course of
-justice, and each of them was sentenced to six weeks in prison. Lord
-Alverstone, who rendered the opinion on the appeal taken by the editor
-and reporter, in affirming the judgment of conviction, expresses himself
-in language well worth repeating. He says:[8]—
-
-Footnote 8:
-
- 1 K. B. (1902), 77.—G. W. A.
-
-“A person accused of crime in this country can properly be convicted in
-a court of justice only upon evidence which is legally admissible, and
-which is adduced at his trial in legal form and shape. Though the
-accused be really guilty of the offense charged against him, the due
-course of law and justice is nevertheless perverted and obstructed if
-those who have to try him are induced to approach the question of his
-guilt or innocence with minds into which prejudice has been instilled by
-published assertions of his guilt, or imputations against his life and
-character to which the laws of the land refuse admission as evidence.”
-
-In the state of New York the courts have permitted themselves to be
-deprived of the greater portion of the power which the courts of
-Massachusetts, in common with those of most of the states, exercise of
-punishing for contempt the authors of newspaper publications prejudicial
-to fair trials. Some twenty-five years ago the state legislature passed
-an act defining and limiting the cases in which summary punishment for
-contempt should be inflicted by the courts. Similar legislation has been
-attempted in other states, only to be declared unconstitutional by the
-courts themselves, which hold that the power to punish is inherent in
-the judiciary independently of legislative authority, and that, as the
-Supreme Court of Ohio says, “The power the legislature does not give, it
-cannot take away.” But while the courts of Ohio, Virginia, Georgia,
-Indiana, Kentucky, Arkansas, Colorado, and California have thus resisted
-legislative encroachment upon their constitutional powers, the highest
-court of New York has submitted to having its power to protect its own
-usefulness and dignity shorn and curtailed by the legislature. The
-result is that while by legislative permission they may punish the
-editor or proprietor of a paper for contempt, it can be _only_ when the
-offense consists in publishing “a false or grossly inaccurate report of
-a judicial proceeding.” The insufficiency of such a power is apparent
-when one considers that the greater number of the cartoons and comments
-contained in publications fairly complained of as prejudicing individual
-legal rights are not, and do not pretend to be, reports of judicial
-proceedings at all, but are entirely accounts of matters “outside the
-record.” If the acts done, for example, in any of the cases cited as
-illustrations above, had been done under similar circumstances in New
-York, the New York courts would have been powerless to take any
-proceeding whatever in the nature of contempt against the respective
-offenders. The result is that in the state which suffers most from the
-gross and unbridled license of a sensational and lawless press the
-courts possess the least power to repress and restrain its excesses. A
-change of law which shall give New York courts power to deal summarily
-with trial by newspaper is imperatively needed.
-
-To the two examples which have just been given of the direct influence
-which counting-house journalism seeks to exert upon judges and jurors,
-might be added others of equal importance, would space permit. But all
-improper influences upon legislators or other public officials, or upon
-judges or jurors, which these papers may exercise or attempt to
-exercise, are as naught in comparison with their systematic and constant
-efforts to instill into the minds of the ignorant and poor, who
-constitute the greater part of their readers, the impression that
-justice is not blind but bought; that the great corporations own the
-judges, particularly those of the Federal courts, body and soul; that
-American institutions are rotten to the core, and that legislative halls
-and courts of justice exist as instruments of oppression, to preserve
-the rights of property by denying or destroying the rights of man. No
-greater injury can be done to the working people than to create in their
-minds this false and groundless suspicion concerning the integrity of
-the judiciary. In a country whose political existence, in the ultimate
-analysis, depends so largely upon the intelligence and honesty of its
-judges, the general welfare requires, not merely that judges should be
-men of integrity, but that the people should believe them to be so. It
-is this confidence which counting-house journalism has set itself
-deliberately at undermining. It is not so important that the people
-should believe in the wisdom of their judges. The liberty of criticism
-is not confined to the bar and what Judge Grover used to call “the
-lawyer’s inalienable privilege of damning the adverse judge—out of
-court.” There is no divinity which hedges a judge. His opinions and his
-personality are proper subjects for criticism, but the charge of
-corruption should not be made recklessly and without good cause.
-
-It is noticeable that this charge of corruption which yellow journalism
-makes against the courts is almost invariably a wholesale charge, never
-accompanied by any specific accusation against any definite official.
-These general charges are more frequently expressed by cartoon than by
-comment. The big-chested Carthaginian labeled “The Trusts,” holding a
-squirming Federal judge in his fist, is a cartoon which in one form or
-another appears in some of these papers whenever an injunction is
-granted in a labor dispute at the instance of some great corporation.
-Justice holding her scales with a workingman unevenly balanced by an
-immense bag of gold; a human basilisk with dollar marks on his clothes,
-a judge sticking out of his pocket, and a workingman under his foot;
-Justice holding her scales in one hand while the other is conveniently
-open to receive the bribe that is being placed in it—these and many
-other cartoons of similar character and meaning are familiar to all
-readers of sensational newspapers. If their readers believe the
-cartoons, what faith can they have left in American institutions? What
-alternative is offered but anarchy if wealth has poisoned the fountains
-of justice; if reason is powerless and money omnipotent? If the judges
-are corrupt, the political heavens are empty.
-
-There is no occasion to defend the American judiciary from charges of
-wholesale corruption. They might be passed over in silence if they were
-addressed merely to the educated and intelligent, or to those familiar
-by personal contact with the actual operations of the courts. That there
-are many judicial decisions rendered which are unsound in their
-reasoning may be readily granted. That some of the Federal judges are
-men of very narrow gauge, and that, during the recent coal strike for
-example, in granting sweeping, wholesale injunctions against strikers
-they have accompanied their decrees at times with opinions so
-unjudicial, so filled with mediæval prejudice and rancor against
-legitimate organizations of working people as to rouse the indignation
-of right-minded men, may be admitted. But prejudice and corruption are
-totally dissimilar. There is always hope that an honest though
-prejudiced man may in time see reason. This hope inspires patience and
-forbearance. Justice can wait with confidence while the prejudiced or
-ultra-conservative judge grows wise, and the principles of law are
-strongest and surest when they have been established by surmounting the
-prejudice and doubts of many timid and over-conservative men. But
-justice and human progress should not and will not wait until the
-corrupt judge becomes honest. To thoughtful men the severest charge yet
-to be made against this new journalism is not merely the influence it
-attempts to exert, and perhaps does exert, in particular cases, but
-that, wantonly and without just cause, it endeavors to destroy in the
-hearts and minds of thousands of newspaper readers a deserved confidence
-in the integrity of the courts and a patient faith in the ultimate
-triumph of justice by law.
-
-
-
-
- THE CRITIC AND THE LAW
-
- BY RICHARD WASHBURN CHILD
-
-
- I
-
-A recent prosecution by the People of New York, represented by Mr.
-Jerome, of a suit for criminal libel, attracted the attention of the
-entire nation. The alleged libel set forth in the complaint had appeared
-in _Collier’s Weekly_, stating the connection of a certain judge with a
-certain unwholesome publication. The defense to this action was that the
-statement was true; and, somewhat to the joy of all concerned, excepting
-the judge, the unwholesome publication, and those who were exposed in
-the course of trial as being its creatures, the jury were obliged to
-find that this defense was sound.[9] From a lawyer’s point of view it
-was surprising to find that even professional critics and editorial
-writers looked upon this case as involving that part of the Common Law
-which prescribes the limits of criticism. It only needs to be pointed
-out that the statement relied upon as defamation was a statement of
-fact, to show that the case against the Collier editors involved no
-question of a critic’s right to criticise or an editor’s right to
-express his opinion. If the suit had been founded on the criticism of
-the contents of the unwholesome publication which had been offered to
-the public for those to read who would, then the law of fair comment
-would have controlled. No doubt, however, even the trained guides to the
-public taste seldom realize the presence of a law governing their
-freedom of comment. Such law is in force none the less, and, though the
-instinct to express only fair and honest opinion will generally suffice
-to prevent a breach of legal limits, it is evident that the
-consideration of the law upon the subject is important, not only to the
-professional critic, but to any man who has enough opinion on matters of
-public interest to be worth an expression.
-
-Footnote 9:
-
- The verdict for _Collier’s Weekly_, the defendant, was rendered on
- January 26, 1906. Cf. _Collier’s Weekly_, February 10, 1906, vol. 36,
- p. 23.—ED.
-
-It is public policy that the free expression of opinion on matters of
-public interest should be as little hampered as possible. Fair comment,
-says the law, is the preventive of affectation and folly, the educator
-of the public taste and ethics, and the incentive to progress in the
-arts. Often fair comment is spoken of as privileged. But privilege in
-its legal sense means that some statement is allowed to some particular
-person on some particular occasion—a statement that would be libel or
-slander unless it came within the realm of privilege. On the other hand,
-fair comment is not the right of any particular person or class, or the
-privilege of any particular occasion; it is not exclusively the right of
-the press or of one who is a critic in the sense that he is an expert.
-Doubtless the newspaper or professional critic is given a greater
-latitude by juries, who share the prevalent and not ill-advised view
-that opinion expressed by the public press is usually more sound than
-private comment. The law, however, recognizes no such distinction. Any
-one may be a critic.
-
-In civil actions of defamation, truth in a general way is always a
-defense; whether the person against whom the suit is brought has made a
-statement of fact or opinion, if he can prove his words to be true, he
-is safe from liability. Such was the defense of the Collier editors in
-the criminal case mentioned above. Fair comment, however, does not need
-to be true to be defended, for it is, if we may use the phrase, its own
-defense. Then what is fair comment?
-
-The right to comment is confined to matters which are of interest to the
-public. To endeavor to give a list of matters answering this requirement
-would be an endless task; even the courts of England and this country
-have passed upon only a few. Instances when the attention, judgment, and
-taste of the public are called upon are, however, most frequent in the
-fields of politics and of the arts. Such are the acts of those entrusted
-with functions of government, the direction of public institutions and
-possibly church matters, published books, pictures which have been
-exhibited, architecture, theatres, concerts, and public entertainments.
-Two reasons prohibit comment upon that which has not become the affair
-of the public nor has been offered to the attention of the public:—the
-public is not benefited by the criticism of that which it does not know,
-and about which it has no concern, and the act of the doer or the work
-of the artist against which the comment is directed cannot be said to
-have been submitted to open criticism.
-
-The requirement, which seems right in principle, and which has been laid
-down many times in the remarks of English judges, was perhaps overlooked
-in Battersby vs. Collier, a New York case. Colonel Battersby, it
-appeared, was a veteran of the Civil War, and for six years had been
-engaged in painting a picture representing the dramatic meeting of
-General Lee and General Grant, at which Colonel Battersby was present.
-This painting was intended for exhibition at the Columbian Exposition.
-Unfortunately, a few days before Christmas, a young woman of a literary
-turn of mind had an opportunity to view this immense canvas, and was
-less favorably impressed with the painting than with the pathos
-surrounding its inception and development. Accordingly she wrote a story
-headed by that handiest of handy titles, _The Colonel’s Christmas_, but
-she did not sufficiently conceal the identity of her principal
-character. Colonel Battersby sued the publishers, and for damages relied
-upon the aspersions cast upon his picture, which in the story was called
-a “daub.” More than that, there occurred in the narrative these words:
-“What matters it if the Colonel’s ideas of color, light, and shade were
-a trifle hazy, if his perspective was a something extraordinary, his
-‘breadth’ and ‘treatment’ and ‘tone’ truly marvelous, the Surrender was
-a great, vast picture, and it was the Colonel’s life.” The court held
-that this was a fair criticism; but it does not plainly appear that
-Colonel Battersby had yet submitted his six-year painting to the
-attention of the public, or that it had at the time become an object of
-general public interest; and if it had not, the decision would seem
-doubtful in principle.
-
-On the other hand, in Gott vs. Pulsifer there was involved the “Cardiff
-Giant,” which all remember as the merriest of practical jokes in rock,
-which made Harvard scientists rub their eyes and called forth from one
-Yale professor a magazine article to prove that the man of stone was the
-god Baal brought to New York State by the Phœnicians. The court said
-that all manner of abuse might be heaped on the Giant’s adamant head.
-“Anything made subject of public exhibition,” said they, “is open to
-fair and reasonable comment, no matter how severe.” So you might with
-impunity call the Cardiff Giant, or Barnum’s famous long-haired horse, a
-hoax; they were objects of general public interest, and any one might
-have passed judgment upon them.
-
-Letters written to a newspaper may be criticised most severely, as often
-happens when Constant Reader enters into a warfare of communication with
-Old Subscriber; and so long as the contention is free from actionable
-personalities, and remains within the bounds of fair comment, neither
-will find himself in trouble. Nor is the commercial advertisement immune
-from caustic comment, if the comment is sincere. The rhymes in the
-street cars, the posters on the fences, the handbill that is thrust over
-the domestic threshold, and the signboard, that has now become a factor
-in every rural sunset or urban sunrise, must bear the comment upon their
-taste, their efficiency, and their ingenuity, which by their very nature
-they invite. In England a writer was sued by the maker of a commodity
-for travelers advertised as the “Bag of Bags.” The writer thought the
-commercial catch-name was silly, vulgar, and ill-conceived, and he said
-so. The manufacturer in court urged that the comment injured his trade;
-but the judges were inclined to think that an advertisement appealing to
-the public was subject to the public opinion and its fair expression.
-What is of interest to the general public, so that comment thereon will
-be a right of the public, may, however, in certain cases trouble the
-jury. A volume of love sonnets printed and circulated privately, and the
-architecture of a person’s private dwelling, might furnish very delicate
-cases.
-
-In a time when those who desire to be conspicuous succeed so well in
-becoming so, it is rather amusing to wonder just what may be the
-difference between the right to comment on the dancer on the stage, and
-on the lady who, if she has her way, will sit in a box. Both court
-public notice—the dancer by her penciled eyebrows, her tinted cheeks,
-her jewelry, her gown, and her grace; the lady in the box, perhaps, by
-all these things except the last; both wish favorable comment, and
-perhaps ought to bear ridicule, if their cheeks are too tinted, their
-eyebrows too penciled, their jewelry too generous, and their gowns too
-ornate. A more sober view, however, will show that the matter is one of
-proof. The dancer who exhibits herself and her dance for a consideration
-necessarily invites expressions of opinion, but it would be difficult to
-show in a court of law that the gala lady in the box meant to seek
-either commendation—or disapproval.
-
-A vastly more important and interesting query, and one which must arise
-from the present state and tendency of industrial conditions, is whether
-the acts of men in commercial activity may ever become so prominent, and
-so far-reaching in their effect, that it can well be said that they
-compel a universal public interest, and that public comment is impliedly
-invited by reason of their conspicuous and semi-public nature. It may be
-said that at no time have private industries become of such startling
-interest to the community at large as at present in the United States.
-At least a few have had an effect more vital to citizens, perhaps, than
-the activities of some classes of public officials which are open to
-fair comment, and certainly more vital than the management of some
-semi-public institutions, which also are open to honest criticism.
-
-As to corporations, it would seem that, as the public, through the
-chartering power of legislation, gives them a right to exist and act, an
-argument that the public retains the right to comment upon their
-management must have some force; in the case of other forms of
-commercial activity, whose powers are inherent and not delegated, the
-question must rest on the determination of the best public policy—a
-determination which in all classes of cases decides, and ought to
-decide, the right of fair comment.
-
-
- II
-
-When once the comment is decided to be upon a matter of public interest,
-there arises the question whether or not the comment is fair. The
-requirement of the law in regard to fairness is not based, as might be
-supposed, upon the consideration whether comment is mild or severe,
-serious or ridiculing, temperate or exaggerated; the critic is not
-hampered in the free play of his honest opinions; he is not prohibited
-from using the most stinging satire, the most extravagant burlesque, or
-the most lacerating invective.
-
-In 1808, Lord Ellenborough, in Carr vs. Hood, stated the length of leash
-given to the critic, and the law has not since been changed. Sir John
-Carr, Knight, was the author of several volumes, entitled _A Stranger in
-France_, _A Northern Summer_, _A Stranger in Ireland_, and other titles
-of equal connotation. Thomas Hood was rather more deserving of a lasting
-place in literature than his victim, because of his sense of humor, and
-his well-known rapid-fire satire. According to the declaration of Sir
-John Carr, the plaintiff, Hood had published a book of burlesque in
-which there was a frontispiece entitled “The Knight leaving Ireland with
-Regret,” and “containing and representing in the said print, a certain
-false, scandalous, malicious and defamatory and ridiculous
-representation of said Sir John in the form of a man of ludicrous and
-ridiculous appearance holding a pocket handkerchief to his face, and
-appearing to be weeping,” and also representing “a malicious and
-ridiculous man of ludicrous and ridiculous appearance following the said
-Sir John,” and bending under the weight of several books, and carrying a
-tied-up pocket handkerchief with “Wardrobe” printed thereon, “thereby
-falsely scandalously and maliciously meaning and intending to represent,
-for the purpose of rendering the said Sir John ridiculous and exposing
-him to laughter, ridicule and contempt,” that the books of the said Sir
-John “were so heavy as to cause a man to bend under the weight thereof,
-and that his the said Sir John’s wardrobe was very small and capable of
-being contained in a pocket handkerchief.” And at the end of this
-declaration Sir John alleged that he was damaged because of the
-consequent decline in his literary reputation, and, it may be supposed,
-because thereafter his books did not appear in the list of the “six
-bestsellers” in the Kingdom.
-
-But no recovery was allowed him, for it was laid down that if a comment,
-in whatever form, only ridiculed the plaintiff as an author, there was
-no ground for action. Said the eminent justice, “One writer, in exposing
-the follies and errors of another, may make use of ridicule, however
-poignant. Ridicule is often the fittest weapon for such a purpose....
-Perhaps the plaintiff’s works are now unsalable, but is he to be
-indemnified by receiving a compensation from the person who has opened
-the eyes of the public to the bad taste and inanity of his
-compositions?... We must not cramp observations on authors and their
-works.... The critic does a great service to the public who writes down
-any vapid or useless publication, such as ought never to have appeared.
-He checks the dissemination of bad taste, and prevents people from
-wasting both their time and money upon trash. Fair and candid criticism
-every one has a right to publish, although the author may suffer a loss
-from it. Such a loss the law does not consider an injury, because it is
-a loss which the party ought to sustain. It is, in short, the loss of
-fame and profits to which he was never entitled.”
-
-Criticism need not be fair and just, in the sense that it conforms to
-the judgment of the majority of the public, or the ideas of a judge, or
-the estimate of a jury; but it must remain within certain bounds
-circumscribed by the law.
-
-In the first place, comment must be made honestly; in recent cases much
-more stress has been laid upon this point than formerly. It is urged
-that, if criticism is not sincere, it is not valuable to the public, and
-the ground of public policy, upon which the doctrine of fair criticism
-is built, fails to give support to comment which is born of improper
-motives or begotten from personal hatred or malice. Yet he who seeks for
-cases of criticism which have been decided against the critic solely on
-the ground that the critic was malicious must look far. The requirement
-in practice seems difficult of application, since, if the critic does
-not depart from the work that he is criticising, to strike at the author
-thereof as a private individual, and does not mix with his comment false
-statements or imputations of bad motives, there is nothing to show legal
-malice, and it is almost impossible to prove actual malice. If you
-should conclude that your neighbor’s painting which has been on
-exhibition is a beautiful marine, but if, because you do not like your
-neighbor, you pronounce it to be a dreadful mire of blue paint, it would
-be very hard for any other person to prove that at the moment you spoke
-you were not speaking honestly. Again, if the comment is within the
-other restrictions put by the law upon criticism, it would seem that to
-open the question whether or not the comment was malicious, is in effect
-very nearly submitting to the jury the question whether or not they
-disagree with the critic, since the jury have no other method of
-reaching a conclusion that the critic was or was not impelled by malice.
-
-Malice, in fact, is a bugaboo in the law—and the law, especially the
-civil law, avoids dealing with him whenever it can. Yet it is quite
-certain that malice must be a consideration in determining what is fair
-comment; an opinion which is not honest is of no help to the public in
-its striving to attain high morals and unerring discernment. All the
-reasons of public policy that give criticism its rights fly out of the
-window when malice walks in at the door.
-
-Some decisions of the courts seem to set the standard of fair comment
-even higher. They not only demand that the critic speak with an honest
-belief in his opinion, but insist also that a person taking upon himself
-to criticise must exercise a reasonable degree of judgment. As one
-English judge expressed it in charging the jury: “You must determine
-whether any fair man, however exaggerated or obstinate his views, would
-have said what this criticism has said.” It would seem, however, that in
-many cases this would result in putting the judgment of the jury against
-that of the critic. To ask the jury whether this comment is such as
-would be made by a fair man is not distinguishable from asking them
-whether the comment is fair, and it sometimes happens that, in spite of
-the opinion of the jury,—in fact, the opinion of all the world,—the
-single critic is right, and the rest of the community all wrong. Does
-any one doubt that the comment of Columbus upon the views of those who
-opposed him would have been considered unfair by a jury of his time,
-until this doughty navigator proved his judgment correct? What would
-have happened in a court of law to the man who first said that those who
-wrote that the earth was flat were stupidly ignorant? Often the opinion
-or criticism which is the most valuable to the community as a
-contribution to truth is the very opinion which the community as a body
-would call a wild inference by an unfair man; to hold the critic up to
-the standard of a “fair man” is to deprive the public of the benefit of
-the most powerful influences against the perpetuity of error.
-
-No better illustration could be found than the case of Merrivale and
-Wife _vs._ Carson, in which a dramatic critic said of a play: “_The Whip
-Hand_ ... gives us nothing but a hash-up of ingredients which have been
-used _ad nauseam_, until one rises in protestation against the loving,
-confiding, fatuous husband with the naughty wife, and her double
-existence, the good male genius, the limp aristocrat, and the villainous
-foreigner. And why dramatic authors will insist that in modern society
-comedies the villain must be a foreigner, and the foreigner must be a
-villain, is only explicable on the ground that there is more or less
-romance about such gentry. It is more in consonance with accepted
-notions that your continental croupier would make a much better
-fictitious prince, marquis, or count, than would, say, an English
-billiard-maker or stable lout. And so the Marquis Colonna in _The Whip
-Hand_ is offered up by the authors upon the altar of tradition, and
-sacrificed in the usual manner when he gets too troublesome to permit of
-the reconciliation of husband and wife and lover and maiden, and is
-proved, also much as usual, to be nothing more than a kicked-out
-croupier.”
-
-The jury found that this amounted to falsely setting out the drama as
-adulterous and immoral, and was not the criticism of a fair man.
-Granting that there was the general imputation of immorality, it seems,
-justly considered, a matter of the critic’s opinion. Is not the critic
-in effect saying, “To my mind the play is adulterous; no matter what any
-one else may think, the play suggests immorality to me”? And if this is
-the honest opinion of the critic, no matter how much juries may differ
-from him, it would seem that to stifle this individual expression was
-against public policy, the very ground on which fair criticism becomes a
-universal right. It does not very clearly appear that the case of
-Merrivale and Wife _vs._ Carson was decided exclusively on the question
-whether the criticism was that of a fair man, but this was the leading
-point of the case. The decision and the doctrine it sets forth seem open
-to much doubt.
-
-
- III
-
-Criticism must never depart from a consideration of the work of the
-artist or artisan, or the public acts of a person, to attack the
-individual himself, apart from his connection with the particular work
-or act which is being criticised. The critic is forbidden to touch upon
-the domestic or private life of the individual, or upon such matters
-concerning the individual as are not of general public interest, at the
-peril of exceeding his right. Whereas, in Fry vs. Bennett, an article in
-a newspaper purported to criticise the management of a theatrical
-troupe, it was held to contain a libel, since it went beyond matters
-which concerned the public, and branded the conduct of the manager
-toward his singers as unjust and oppressive.
-
-J. Fenimore Cooper was plaintiff in another suit which illustrates the
-same rule of law. This author had many a gallant engagement with his
-critics, and, though it has been said that a man who is his own lawyer
-has a fool for a client, Mr. Cooper, conducting his own actions, won
-from many publishers, including Mr. Horace Greeley and Mr. Webb. In
-Cooper vs. Stone the facts reveal that the author, having completed a
-voluminous _Naval History of the United States_, in which he had given
-the lion’s share of credit for the Battle of Lake Erie, not to the
-commanding officer, Oliver H. Perry, but to Jesse D. Elliot, who was a
-subordinate, was attacked by the _New York Commercial Advertiser_, which
-imputed to the author “a disregard of justice and propriety as a man,”
-represented him as infatuated with vanity, mad with passion, and
-publishing as true, statements and evidence which had been falsified and
-encomiums which had been retracted. This was held to exceed the limits
-of fair criticism, since it attacked the character of the author as well
-as the book itself.
-
-The line, however, is not very finely drawn, as may be seen by a
-comparison of the above case with Browning vs. Van Rensselaer, in which
-the plaintiff was the author of a genealogical treatise entitled
-_Americans of Royal Descent_. A young woman, who was interested in
-founding a society to be called the “Order of the Crown,” wrote to the
-defendant, inviting her to join and recommending to her the book. The
-latter answered this letter with a polite refusal, saying that she
-thought such a society was un-American and pretentious, and that the
-book gave no authority for its statements. The court said that this,
-even though it implied that the author was at fault, was not a personal
-attack on his private character.
-
-An intimate relationship almost always exists between the doer of an act
-which interests the public and the act itself; the architect is closely
-associated with his building, the painter with his picture, the author
-with his works, the inventor with his patent, the tradesman with his
-advertisement, and the singer with his song; and the critic will find it
-impossible not to encroach to some extent upon the personality of the
-individual. It seems, however, that the privilege of comment extends to
-the individual only so far as is necessary to intelligent criticism of
-his particular work under discussion. To write that Mr. Palet’s latest
-picture shows that some artists are only fit to paint signs is a comment
-on the picture, but to write, apart from comment upon the particular
-work, that Mr. Palet is only fit to paint signs is an attack upon the
-artist, and if it is untrue, it is libel for which the law allows
-recovery.
-
-No case presents a more complete confusion of the individual and his
-work than that of an actor. His physical characteristics, as well as his
-personality, may always be said to be presented to general public
-interest along with the words and movements which constitute his acting.
-The critic can hardly speak of the performance without speaking of the
-actor himself, who, it may be argued, presents to a certain extent his
-own bodily and mental characteristics to the judgment of the public,
-almost as much as do the ossified man and the fat lady of the side show.
-
-The case of Cherry _vs._ the _Des Moines Leader_ will serve to
-illustrate how far the critic who is not actuated by malice may comment
-upon the actors as well as the performance, and still be held to have
-remained within the limits of fair criticism. The three Cherry sisters
-were performers in a variety act, which consisted in part of a burlesque
-on _Trilby_, and a more serious presentation entitled, _The Gypsy’s
-Warning_. The judge stated that in his opinion the evidence showed that
-the performance was ridiculous. The testimony of Miss Cherry included a
-statement that one of the songs was a “sort of eulogy on ourselves,” and
-that the refrain consisted of these words:—
-
- “Cherries ripe and cherries red;
- The Cherry Sisters are still ahead.”
-
-She also stated that in _The Gypsy’s Warning_ she had taken the part of
-a Spaniard or a cavalier, and that she always supposed a Spaniard and a
-cavalier were one and the same thing. The defendant published the
-following comment on the performance: “Effie is an old jade of fifty
-summers, Jessie a frisky filly of forty, and Addie, the flower of the
-family, a capering monstrosity of thirty-five. Their long, skinny arms,
-equipped with talons at the extremities, swung mechanically, and anon
-waved frantically at the suffering audience. The mouths of their rancid
-features opened like caverns, and sounds like the wailings of damned
-souls issued therefrom. They pranced around the stage with a motion that
-suggested a cross between the _danse du ventre_ and fox-trot—strange
-creatures with painted faces and hideous mien.” This was held to be fair
-criticism and not libelous; for the Misses Cherry to a certain extent
-presented their personal appearance as a part of their performance.
-
-The critic must not mix with his comment statement of facts which are
-not true, since the statement of facts is not criticism at all. In
-Tabbart _vs._ Tipper, the earliest case on the subject, the defendant,
-in order to ridicule a book published for children, printed a verse
-which purported to be an extract from the book, and it was held that
-this amounted to a false accusation that the author had published
-something which in fact he had never published; it was not comment, but
-an untrue statement of fact. So when, as in Davis _vs._ Shepstone, the
-critic, in commenting upon the acts of a government official in
-Zululand, falsely stated that the officer had been guilty of an assault
-upon a native chief, the critic went far beyond comment, and was liable
-for defamation. Not unlike Tabbart _vs._ Tipper is a recent case,
-Belknap _vs._ Ball. The defendant, during a political campaign, printed
-in his newspaper a coarsely executed imitation of the handwriting of a
-political candidate of the opposing party, and an imitation of his
-signature appeared beneath. The writing contained this misspelled,
-unrhetorical sentence: “I don’t propose to go into debate on the tariff
-differences on wool, quinine, and such, because I ain’t built that way.”
-Readers were led to believe that this was a signed statement by the
-candidate, and the newspaper was barred from setting up the plea that
-the writing was only fair criticism made through the means of a
-burlesque; it was held that imputing to the plaintiff something he had
-never written amounted to a false statement of fact, and was not within
-fair comment.
-
-The dividing line between opinion and statement of fact is, however,
-most troublesome. Mr. Odgers, in his excellent work on _Libel and
-Slander_, remarks that the rule for the distinction between the two
-should be that “if facts are known to hearers or readers or made known
-by the writer, and their opinion or criticism refers to these true
-facts, even if it is a statement in form, it is no less an opinion. But
-if the statement simply stands alone, it is not defended.” Applying this
-rule, what if a critic makes this simple statement: “The latest book of
-Mr. Anonymous is of interest to no intelligent man”? According to the
-opinion of Mr. Odgers, it would seem that such a sentence standing alone
-was a statement of fact, whereas it is manifest that no one can think
-that the critic meant to say more than that in his opinion the book was
-not interesting. In Merrivale and Wife _vs._ Carson, the jury found that
-the words used by the critic described the play as adulterous, and the
-court said that this was a misdescription of the play—a false statement
-of fact; but an adulterous play may be one which is only suggestive of
-adultery; and even if the critic had baldly said that the play was
-adulterous, many of us would think that he was only expressing his
-opinion.
-
-Since the test of whether the statement is of opinion or of fact lies,
-not in what the critic secretly intended, but rather in what the hearer
-or reader understood, the question is for the jury, and, it seems,
-should be presented to them by the court in the form: “Would a
-reasonable man under the circumstances have understood this to be a
-statement of opinion or of fact?”
-
-One other care remains for the critic: he must not falsely impute a bad
-motive to the individual when commenting upon his work. No less a critic
-than Ruskin was held to have made this mistake in the instance of his
-criticism of one of Mr. Whistler’s pictures. This well-known libel case
-may be found reported in the _Times_ for November 26 and 27, 1878. “The
-mannerisms and errors of these pictures,” wrote Mr. Ruskin, alluding to
-the pictures of Mr. Burne-Jones, “whatever may be their extent, are
-never affected or indolent. The work is natural to the painter, however
-strange to us, and is wrought with utmost care, however far, to his own
-or our desire, the result may yet be incomplete. Scarcely as much can be
-said for any other picture in the modern school; their eccentricities
-are almost always in some degree forced, and their imperfections
-gratuitously if not impertinently indulged. For Mr. Whistler’s own sake,
-no less than for the protection of the purchaser, Sir Coutts Lindsay
-ought not to have admitted works into the gallery in which the
-ill-educated conceit of the artist so nearly approached the aspect of
-wilful imposture. I have seen and heard much of cockney impudence before
-now, but never expected to hear a coxcomb ask 200 guineas for flinging a
-pot of paint in the public’s face.”
-
-Out of all this, stinging as it must have been to Mr. Whistler, unless,
-since he loved enemies and hated friends, he therefore found pleasure in
-the metaphorical thrashings he received, the jury could find only one
-phrase, “wilful imposture,” which, because it imputed bad motives,
-overstepped the bounds of fair criticism.
-
-Mr. Odgers’s treatise states the rule to be that “When no ground is
-assigned for an inference of bad motives, or when the writer states the
-imputation of bad motives as a fact within his knowledge, then he is
-only protected if the imputation is true. But when the facts are set
-forth, together with the inference, and the reader may judge of the
-right or wrong of the opinion or inference, then if the facts are true,
-the writer is protected.” It is, however, difficult to see why the
-imputation of bad motives in the doer of an act or the creator of a work
-of art should in any case come under the right of fair comment, for, no
-matter how bad the motives of the individual may be, they are of no
-consequence to the public. If a book is immoral, it is immaterial to a
-fair criticism whether or not the author meant it to have an immoral
-effect; the public is not helped to a proper judgment of the book by any
-one’s opinion of the motives of the author, and if the book is bad in
-its effect, it makes it no better that the author was impelled by the
-best of intentions, or it makes it no worse that the author was acting
-with the most evil designs. And if, as in most of the cases that have
-arisen, the imputation is one of insincerity, fraud, or deception
-practiced upon the public,—where, for example, the critic, in commenting
-upon a medical treatise, about which he had made known all the facts,
-said that he thought the author wrote the book, not in the interest of
-scientific truth, but rather to draw trade by exploiting theories which
-he did not believe himself,—it would seem that this charge of fraud or
-deception should not be protected as a piece of fair comment, but that
-it should be put upon an equality with all other imputations against an
-individual, which if untrue and damaging would be held to be libel or
-slander. Under Mr. Odgers’s rule, in making a comment upon the acts of a
-public officer, one could say, “In pardoning six criminals last week the
-governor of the province, we think, has shown that he wishes to
-encourage criminality.” No court would, we think, hold this to be within
-the right of fair comment upon public matters. If the critic had said,
-however, “We think that the governor of the province, in pardoning six
-criminals, encouraged criminality,” all the true value of criticism
-remains, and the imputation that the public officer acted from an evil
-motive is stripped away. The best view seems to be that the right of
-fair comment will not shield the false imputations of bad motive.
-
-Whether or not the critic may impute to the individual certain opinions
-does not seem to be settled, but logically this would be quite as much a
-statement of fact, or a criticism directed at the individual, as an
-imputation of bad motives. A few courts in this country have expressed a
-leaning to the opposite view, but the ground upon which they place their
-opinion does not appear.
-
-From the legal point of view, then, we as critics are all held to a high
-standard of fairness. We must not comment upon any but matters of public
-interest. We must be honest and sincere, but we may express any view, no
-matter how prejudiced or exaggerated it may be, so long as it does not
-exceed the limits to which a reasonably fair man would go; we must not
-attack the individual any more than is consistent with a criticism of
-that which he makes or does, and we must not expect that we are within
-our right of comment when we make statements of fact or impute to the
-individual evil motives.
-
-All the world asks the critic to be honest, careful, above spite and
-personalities, and polite enough not to thrust upon us a consideration
-in which we have no interest. The law demands no more.
-
-
-
-
- HONEST LITERARY CRITICISM
-
- BY CHARLES MINER THOMPSON
-
-
- I
-
-There are five groups interested in literary criticism: publishers of
-books, authors, publishers of reviews, critics, and, finally, the
-reading public.
-
-An obvious interest of all the groups but the last is financial. For the
-publisher of books, although he may have his pride, criticism is
-primarily an advertisement: he hopes that his books will be so praised
-as to commend them to buyers. For the publisher of book-reviews,
-although he also may have his pride, criticism is primarily an
-attraction for advertisements: he hopes that his reviews will lead
-publishers of books to advertise in his columns. For the critic,
-whatever his ideals, criticism is, in whole or in part, his livelihood.
-For the author, no matter how disinterested, criticism is
-reputation—perhaps a reputation that can be coined. In respect of this
-financial interest, all four are opposed to the public, which wants
-nothing but competent service—a guide to agreeable reading, an adviser
-in selecting gifts, a herald of new knowledge, a giver of intellectual
-delight.
-
-All five groups are discontented with the present condition of American
-criticism.
-
-Publishers of books complain that reviews do not help sales. Publishers
-of magazines lament that readers do not care for articles on literary
-subjects. Publishers of newspapers frankly doubt the interest of
-book-notices. The critic confesses that his occupation is ill-considered
-and ill-paid. The author wrathfully exclaims—but what he exclaims cannot
-be summarized, so various is it. Thus, the whole commercial interest is
-unsatisfied. The public, on the other hand, finds book-reviews of little
-service and reads them, if at all, with indifference, with distrust, or
-with exasperation. That part of the public which appreciates criticism
-as an art maintains an eloquent silence and reads French.
-
-Obviously, what frets the commercial interest is the public indifference
-to book-reviews. What is the cause of that?
-
-In critical writing, what is the base of interest, the indispensable
-foundation in comparison with which all else is superstructure? I
-mentioned the public which, appreciating criticism as an art, turns from
-America to France for what it craves. Our sympathies respond to the call
-of our own national life, and may not be satisfied by Frenchmen; if we
-turn to them, we do so for some attraction which compensates for the
-absence of intimate relation to our needs. What is it? Of course, French
-mastery of form accounts in part for our intellectual absenteeism; but
-it does not account for it wholly, not, I think, even in the main.
-
-Consider the two schools of French criticism typified by Brunetière and
-by Anatole France. Men like Brunetière seem to believe that what they
-say is important, not merely to fellow dilettanti or to fellow scholars,
-but to the public and to the mass of the public; they seem to write, not
-to display their attainments, but to use their attainments to accomplish
-their end; they put their whole strength, intellectual and moral, into
-their argument; they seek to make converts, to crush enemies. They are
-in earnest; they feel responsible; they take their office with high
-seriousness. They seem to think that the soul and the character of the
-people are as important as its economic comfort. The problem of a
-contemporary, popular author—even if contemporary, even if popular—is to
-them an important question; the intellectual, moral, and æsthetic ideals
-which he is spreading through the country are to be tested rigorously,
-then applauded or fought. They seek to be clear because they wish to
-interest; they wish to interest because they wish to convince; they wish
-to convince because they have convictions which they believe should
-prevail.
-
-The men like Anatole France—if there are any others like Anatole
-France—have a different philosophy of life. They are doubtful of
-endeavor, doubtful of progress, doubtful of new schools of art, doubtful
-of new solutions whether in philosophy or economics; but they have a
-quick sensitiveness to beauty and a profound sympathy with suffering
-man. Not only do they face their doubts, but they make their readers
-face them. They do not pretend; they do not conceal; they flatter no
-conventions and no prejudices; they are sincere. Giving themselves
-without reserve, they do not speak what they think will please you, but
-rather try with all their art to please you with what they think.
-
-In the French critics of both types—the men like Brunetière, the men
-like Anatole France—there is this common, this invaluable
-characteristic,—I mean intellectual candor. That is their great
-attraction; that is the foundation of interest.
-
-Intellectual candor does not mark American criticism. The fault is
-primarily the publisher’s. It lies in the fundamental mistake that he
-makes in the matter of publicity. Each publisher, that is, treats each
-new book as if it were the only one that he had ever published, were
-publishing, or ever should publish. He gives all his efforts to seeing
-that it is praised. He repeats these exertions with some success for
-each book that he prints. Meanwhile, every other publisher is doing as
-much for every new book of his own. The natural result follows—a
-monotony of praise which permits no books to stand out, and which,
-however plausible in the particular instance, is, in the mass,
-incredible.
-
-But how is it that the publisher’s fiat produces praise? The answer is
-implicit in the fact that criticism is supported, not by the public, but
-by the publisher. Upon the money which the publisher of books is ready
-to spend for advertising depends the publisher of book-reviews; upon him
-in turn depends the critic.
-
-Between the publisher of books anxious for favorable reviews and willing
-to spend money, and the publisher of a newspaper anxious for
-advertisements and supporting a dependent critic, the chance to trade is
-perfect. Nothing sordid need be said or, indeed, perceived; all may be
-left to the workings of human nature. Favorable reviews are printed,
-advertisements are received; and no one, not even the principals, need
-be certain that the reviews are not favorable because the books are
-good, or that the advertisements are not given because the comment is
-competent and just. Nevertheless, the Silent Bargain has been decorously
-struck. Once reached, it tends of itself to become ever more close,
-intimate, and inclusive. The publisher of books is continuously tempted
-to push his advantage with the complaisant publisher of a newspaper; the
-publisher of a newspaper is continuously tempted to pitch ever higher
-and still higher the note of praise.
-
-But the Silent Bargain is not made with newspapers only. Obviously,
-critics can say nothing without the consent of some publisher;
-obviously, their alternatives are silence or submission. They who write
-for the magazines are wooed to constant surrender; they must, or they
-think that they must, be tender of all authors who have commercial
-relations with the house that publishes the periodical to which they are
-contributing. Even they who write books are not exempt; they must, or
-they feel that they must, deal gently with reputations commercially dear
-to their publisher. If the critic is timid, or amiable, or intriguing,
-or struck with poverty, he is certain, whatever his rank, to dodge, to
-soften, to omit whatever he fears may displease the publisher on whom he
-depends. Selfish considerations thus tend ever to emasculate criticism;
-criticism thus tends ever to assume more and more nearly the most
-dishonest and exasperating form of advertisement, that of the “reading
-notice” which presents itself as sincere, spontaneous testimony.
-Disingenuous criticism tends in its turn to puzzle and disgust the
-public—and to hurt the publisher. The puff is a boomerang.
-
-Its return blow is serious; it would be fatal, could readers turn away
-wholly from criticism. What saves the publisher is that they cannot.
-They have continuous, practical need of books, and must know about them.
-The multitudinous paths of reading stretch away at every angle, and the
-traveling crowd must gather and guess and wonder about the guide-post
-criticism, even if each finger, contradicting every other, points to its
-own road as that “To Excellence.”
-
-Wayfarers in like predicament would question one another. It is so with
-readers. Curiously enough, publishers declare that their best
-advertising flows from this private talk. They all agree that, whereas
-reviews sell nothing, the gossip of readers sells much. Curiously, I
-say; for this gossip is not under their control; it is as often adverse
-as favorable; it kills as much as it sells. Moreover, when it kills, it
-kills in secret; it leaves the bewildered publisher without a clue to
-the culprit or his motive. How, then, can it be superior to the
-controlled, considerate flattery of the public press? It is odd that
-publishers never seriously ask themselves this question, for the answer,
-if I have it, is instructive. The dictum of the schoolgirl that a novel
-is “perfectly lovely” or “perfectly horrid,” comes from the heart. The
-comment of society women at afternoon tea, the talk of business men at
-the club, if seldom of much critical value, is sincere. In circles in
-which literature is loved, the witty things which clever men and clever
-women say about books are inspired by the fear neither of God nor of
-man. In circles falsely literary, parrot talk and affectation hold sway,
-but the talkers have an absurd faith in one another. In short, all
-private talk about books bears the stamp of sincerity. That is what
-makes the power of the spoken word. It is still more potent when it
-takes the form, not of casual mention, but of real discussion. When
-opinions differ, talk becomes animated, warm, continuous. Listeners are
-turned into partisans. A lively, unfettered dispute over a book by witty
-men, no matter how prejudiced, or by clever women, no matter how
-unlearned, does not leave the listener indifferent. He is tempted to
-read that book.
-
-Now, what the publisher needs in order to print with financial profit
-the best work and much work, is the creation of a wide general interest
-in literature. This vastly transcends in importance the fate of any one
-book or group of books. Instead, then, of trying to start in the public
-press a chorus of stupid praise, why should he not endeavor to obtain a
-reproduction of what he acknowledges that his experience has taught him
-is his main prop and support—the frank word, the unfettered dispute of
-private talk? Let him remember what has happened when the vivacity of
-public opinion has forced this reproduction. It is history that those
-works have been best advertised over which critics have fought—Hugo’s
-dramas, Wagner’s music, Whitman’s poems, Zola’s novels, Mrs. Stowe’s
-_Uncle Tom_.
-
-Does it not all suggest the folly of the Silent Bargain?
-
-I have spoken always of tendencies. Public criticism never has been and
-never will be wholly dishonest, even when in the toils of the Silent
-Bargain; it never has been and never will be wholly honest, even with
-that cuttlefish removed. But if beyond cavil it tended towards
-sincerity, the improvement would be large. In the measure of that
-tendency it would gain the public confidence without which it can
-benefit no one—not even the publisher. For his own sake he should do
-what he can to make the public regard the critic, not as a mere
-megaphone for his advertisements, but as an honest man who speaks his
-honest mind. To this end, he should deny his foolish taste for praise,
-and, even to the hurt of individual ventures, use his influence to
-foster independence in the critic.
-
-In the way of negative help, he should cease to tempt lazy and
-indifferent reviewers with ready-made notices, the perfunctory and
-insincere work of some minor employee; he should stop sending out, as
-“literary” notes, thinly disguised advertisements and irrelevant
-personalities; he should no longer supply photographs of his authors in
-affected poses that display their vanity much and their talent not at
-all. That vulgarity he should leave to those who have soubrettes to
-exploit; he should not treat his authors as if they were variety
-artists—unless, indeed, they are just that, and he himself on the level
-of the manager of a low vaudeville house. These cheap devices lower his
-dignity as a publisher, they are a positive hurt to the reputation of
-his authors, they make less valuable to him the periodical that prints
-them, and they are an irritation and an insult to the critic, for, one
-and all, they are attempts to insinuate advertising into his honest
-columns. Frankly, they are modes of corruption, and degrade the whole
-business of writing.
-
-In the way of positive help, he should relieve of every commercial
-preoccupation, not only the editors and contributors of any magazines
-that he may control, but also those authors of criticism and critical
-biography whose volumes he may print. Having cleaned his own house, he
-should steadily demand of the publications in which he advertises, a
-higher grade of critical writing, and should select the periodicals to
-which to send his books for notice, not according to the partiality, but
-according to the ability of their reviews. Thus he would do much to make
-others follow his own good example.
-
-
- II
-
-What of the author? In respect of criticism, the publisher, of course,
-has no absolute rights, not even that of having his books noticed at
-all. His interests only have been in question, and, in the long run and
-in the mass, these will not be harmed, but benefited, by criticism
-honestly adverse. He has in his writers a hundred talents, and if his
-selection is shrewd most of them bring profit. Frank criticism will but
-help the task of judicious culling. But all that has been said assumes
-the cheerful sacrifice of the particular author who must stake his all
-upon his single talent. Does his comparative helplessness give him any
-right to tender treatment?
-
-It does not; in respect of rights his, precisely, is the predicament of
-the publisher. If an author puts forth a book for sale, he obviously can
-be accorded no privilege incompatible with the right of the public to
-know its value. He cannot ask to have the public fooled for his benefit;
-he cannot ask to have his feelings saved, if to save them the critic
-must neglect to inform his readers. That is rudimentary. Nor may the
-author argue more subtly that, until criticism is a science and truth
-unmistakable, he should be given the benefit of the doubt. This was the
-proposition behind the plea, strongly urged not so long ago, that all
-criticism should be “sympathetic”; that is, that the particular critic
-is qualified to judge those writers only whom, on the whole, he likes.
-Love, it was declared, is the only key to understanding. The obvious
-value of the theory to the Silent Bargain accounts for its popularity
-with the commercial interests. Now, no one can quarrel with the
-criticism of appreciation—it is full of charm and service; but to
-pretend that it should be the only criticism is impertinent and vain. To
-detect the frivolity of such a pretension, one has only to apply it to
-public affairs; imagine a political campaign in which the candidates
-were criticised only by their friends! No; the critic should attack
-whatever he thinks is bad, and he is quite as likely to be right when he
-does so as when he applauds what he thinks is good. In a task wherein
-the interest of the public is the one that every time and all the time
-should be served, mercy to the author is practically always a betrayal.
-To the public, neither the vanity nor the purse of the author is of the
-slightest consequence. Indeed, a criticism powerful enough to curb the
-conceit of some authors, and to make writing wholly unprofitable to
-others, would be an advantage to the public, to really meritorious
-authors, and to the publisher.
-
-And the publisher—to consider his interests again for a moment—would
-gain not merely by the suppression of useless, but by the discipline of
-spoiled, writers. For the Silent Bargain so works as to give to many an
-author an exaggerated idea of his importance. It leads the publisher
-himself—what with his complaisant reviewers, his literary notes, his
-personal paragraphs, his widely distributed photographs—to do all that
-he can to turn the author’s head. Sometimes he succeeds. When the
-spoiled writer, taking all this _au grand sérieux_, asks why sales are
-not larger, then how hard is the publisher pressed for an answer! If the
-author chooses to believe, not the private but the public statement of
-his merit, and bases upon it either a criticism of his publisher’s
-energy or a demand for further publishing favors,—increase of
-advertising, higher royalties, what not,—the publisher is in a
-ridiculous and rather troublesome quandary. None but the initiated know
-what he has occasionally to endure from the arrogance of certain
-writers. Here fearless criticism should help him much.
-
-But if the conceit of some authors offends, the sensitiveness of others
-awakens sympathy. The author does his work in solitude; his material is
-his own soul; his anxiety about a commercial venture is complicated with
-the apprehension of the recluse who comes forth into the market-place
-with his heart upon his sleeve. Instinctively he knows that, as his book
-is himself, or at least a fragment of himself, criticism of it is truly
-criticism of him, not of his intellectual ability merely, but of his
-essential character, his real value as a man. Let no one laugh until he
-has heard and survived the most intimate, the least friendly comment
-upon his own gifts and traits, made in public for the delectation of his
-friends and acquaintances and of the world at large. Forgivably enough,
-the author is of all persons the one most likely to be unjust to critics
-and to criticism. In all ages he has made bitter counter-charges, and
-flayed the critics as they have flayed him. His principal complaints are
-three: first, that all critics are disappointed authors; second, that
-many are young and incompetent, or simply incompetent; third, that they
-do not agree. Let us consider them in turn.
-
-Although various critics write with success other things than criticism,
-the first complaint is based, I believe, upon what is generally a fact.
-It carries two implications: the first, that one cannot competently
-judge a task which he is unable to perform himself; the second, that the
-disappointed author is blinded by jealousy. As to the first, no writer
-ever refrained out of deference to it from criticising, or even
-discharging, his cook. As to the second, jealousy does not always blind:
-sometimes it gives keenness of vision. The disappointed author turned
-critic may indeed be incompetent; but, if he is so, it is for reasons
-that his disappointment does not supply. If he is able, his
-disappointment will, on the contrary, help his criticism. He will have a
-wholesome contempt for facile success; he will measure by exacting
-standards. Moreover, the thoughts of a talented man about an art for the
-attainment of which he has striven to the point of despair are certain
-to be valuable; his study of the masters has been intense; his study of
-his contemporaries has had the keenness of an ambitious search for the
-key to success. His criticism, even if saturated with envy, will have
-value. In spite of all that partisans of sympathetic criticism may say,
-hatred and malice may give as much insight into character as love.
-Sainte-Beuve was a disappointed author, jealous of the success of
-others.
-
-But ability is necessary. Envy and malice, not reinforced by talent, can
-win themselves small satisfaction, and do no more than transient harm;
-for then they work at random and make wild and senseless charges. To be
-dangerous to the author, to be valuable to the public, to give pleasure
-to their possessor, they must be backed by acuteness to perceive and
-judgment to proclaim real flaws only. The disappointed critic of ability
-knows that the truth is what stings, and if he seeks disagreeable truth,
-at least he seeks truth. He knows also that continual vituperation is as
-dull as continual praise; if only to give relief to his censure, he will
-note what is good. He will mix honey with the gall. So long as he speaks
-truth, he does a useful work, and his motives are of no consequence to
-any one but himself. Even if he speaks it with unnecessary roughness,
-the author cannot legitimately complain. Did he suppose that he was
-sending his book into a world of gentlemen only? Truth is truth, and a
-boor may have it. That the standard of courtesy is sometimes hard to
-square with that of perfect sincerity is the dilemma of the critic; but
-the author can quarrel with the fact no more than with the circumstance
-that in a noisy world he can write best where there is quiet. If he
-suffers, let him sift criticism through his family; consoling himself,
-meanwhile, with the reflection that there is criticism of criticism, and
-that any important critic will ultimately know his pains. Leslie Stephen
-was so sensitive that he rarely read reviews of his critical writings.
-After all, the critic is also an author.
-
-The second complaint of writers, that criticism is largely young and
-incompetent,—or merely incompetent,—is well founded. The reason lies in
-the general preference of publishers for criticism that is laudatory
-even if absurd. Again we meet the Silent Bargain. The commercial
-publisher of book-reviews, realizing that any fool can praise a book, is
-apt to increase his profits by lowering the wage of his critic. At its
-extreme point, his thrift requires a reviewer of small brains and less
-moral courage; such a man costs less and is unlikely ever to speak with
-offensive frankness. Thus it happens that, commonly in the newspapers
-and frequently in periodicals of some literary pretension, the writers
-of reviews are shiftless literary hacks, shallow, sentimental women, or
-crude young persons full of indiscriminate enthusiasm for all printed
-matter.
-
-I spoke of the magazines. When their editors say that literary papers
-are not popular, do they consider what writers they admit to the work,
-with what payment they tempt the really competent, what limitations they
-impose upon sincerity? Do they not really mean that the amiable in
-manner or the remote in subject, which alone they consider expedient, is
-not popular? Do they really believe that a brilliant writer, neither a
-dilettante nor a Germanized scholar, uttering with fire and conviction
-his full belief, would not interest the public? Do they doubt that such
-a writer could be found, if sought? The reviews which they do print are
-not popular; but that proves nothing in respect of better reviews.
-Whatever the apparent limitations of criticism, it actually takes the
-universe for its province. In subject it is as protean as life itself;
-in manner it may be what you will. To say, then, that neither American
-writers nor American readers can be found for it is to accuse the nation
-of a poverty of intellect so great as to be incredible. No; commercial
-timidity, aiming always to produce a magazine so inoffensive as to
-insinuate itself into universal tolerance, is the fundamental cause of
-the unpopularity of the average critical article; how can the public
-fail to be indifferent to what lacks life, appositeness to daily needs,
-conviction, intellectual and moral candor? At least one reason why we
-have no Brunetière is that there is almost no periodical in which such a
-man may write.
-
-In the actual, not the possible, writers of our criticism there is, in
-the lower ranks, a lack of skill, of seriousness, of reasonable
-competence, and a cynical acceptance of the dishonest rôle they are
-expected to play; in the higher ranks, there is a lack of any vital
-message, a desire rather to win, without offending the publisher, the
-approval of the ultra-literary and the scholarly, than really to reach
-and teach the public. It is this degradation, this lack of earnestness,
-and not lack of inherent interest in the general topic, which makes our
-critical work unpopular, and deprives the whole literary industry of
-that quickening and increase of public interest from which alone can
-spring a vigorous and healthy growth. This feebleness will begin to
-vanish the moment that the publishers of books, who support criticism,
-say peremptorily that reviews that interest, not reviews that puff, are
-what they want. When they say this, that is the kind of reviews they
-will get. If that criticism indeed prove interesting, it will then be
-printed up to the value of the buying power of the public, and it will
-be supported where it should be—not by the publisher but by the people.
-It is said in excuse that, as a city has the government, so the public
-has the criticism, which it deserves. That is debatable; but, even so,
-to whose interest is it that the taste of the public should be improved?
-Honest criticism addressed to the public, by writers who study how to
-interest it rather than how to flatter the producers of books, would
-educate. The education of readers, always the soundest investment of the
-publisher, can never be given by servile reviewers feebly echoing his
-own interested advertisements. They are of no value—to the public, the
-publisher, or the author.
-
-The publisher of a newspaper of which reviews are an incident need not,
-however, wait for the signal. If, acting on the assumption that his duty
-is, not to the publisher but to the public, he will summon competent and
-earnest reviewers to speak the truth as they see it, he will infallibly
-increase the vivacity and interest of his articles and the pleasure and
-confidence of his readers. He will not have any permanent loss of
-advertising. Whenever he establishes his periodical as one read by
-lovers of literature, he has the publishers at his mercy. But suppose
-that his advertising decreases? Let him not make the common mistake of
-measuring the value of a department by the amount of related advertising
-that it attracts. The general excellence of his paper as an advertising
-medium—supposing he has no aim beyond profit—is what he should seek. The
-public which reads and enjoys books is worth attracting, even if the
-publisher does not follow, for it buys other things than books.
-
-If, however, his newspaper is not one that can please people of literary
-tastes, he will get book-advertising only in negligible quantities no
-matter how much he may praise the volumes sent him. Of what use are
-puffs which fall not under the right eyes?
-
-If, again, his periodical seems an exception to this reasoning, and his
-puffery appears to bring him profit, let him consider the parts of it
-unrelated to literature; he will find there matter which pleases readers
-of intelligence, and he may be sure that this, quite as much as his
-praise, is what brings the publishers’ advertisements; he may be sure
-that, should he substitute sincere criticism, the advertisements would
-increase.
-
-
- III
-
-The third complaint of the author—from whom I have wandered—is that
-critics do not agree. To argue that whenever two critics hold different
-opinions, the criticism of one of them must be valueless, is absurd. The
-immediate question is, valueless to whom—to the public or to the author?
-
-If the author is meant, the argument assumes that criticism is written
-for the instruction of the author, which is not true. Grammar and facts
-a critic can indeed correct; but he never expects to change an author’s
-style or make his talent other than it is. Though he may lash the man,
-he does not hope to reform him. However slightly acquainted with
-psychology, the critic knows that a mature writer does not change and
-cannot change; his character is made, his gifts, such as they are, are
-what they are. On the contrary, the critic writes to influence the
-public—to inform the old, to train the young. He knows that his chief
-chance is with plastic youth; he hopes to form the future writer; still
-more he hopes to form the future reader. He knows that the effect of
-good reviewing stops not with the books reviewed, but influences the
-reader’s choice among thousands of volumes as yet undreamed of by any
-publisher.
-
-If, on the other hand, the public is meant, the argument assumes that
-one man’s meat is not another man’s poison. The bird prefers seed, and
-the dog a bone, and there is no standard animal food. Nor, likewise, is
-there any standard intellectual food: both critics, however they
-disagree, may be right.
-
-No author, no publisher, should think that variety invalidates
-criticism. If there is any certainty about critics, it is that they will
-not think alike. The sum of _x_ (a certain book) plus _y_ (a certain
-critic) can never be the same as _x_ (the same book) plus _z_ (a
-different critic). A given book cannot affect a man of a particular
-ability, temperament, training, as it affects one of a different
-ability, temperament, and training. A book is never complete without a
-reader, and the value of the combination is all that can be found out.
-For the value of a book is varying: it varies with the period, with the
-nationality, with the character of the reader. Shakespeare had one value
-for the Elizabethans; he has a different value for us, and still another
-for the Frenchman; he has a special value for the playgoer, and a
-special value for the student in his closet. In respect of literary art,
-pragmatism is right: there is no truth, there are truths. About all
-vital writing there is a new truth born with each new reader. Therein
-lies the unending fascination of books, the temptation to infinite
-discussion. To awaken an immortal curiosity is the glory of genius.
-
-From all this it follows that critics are representative; each one
-stands for a group of people whose spokesman he has become, because he
-has, on the whole, their training, birth from their class, the
-prejudices of their community and of their special group in that
-community, and therefore expresses their ideals. Once let publisher and
-author grasp this idea, and criticism, however divergent, will come to
-have a vital meaning for them. The publisher can learn from the judgment
-of the critic what the judgment of his group in the community is likely
-to be, and from a succession of such judgments through a term of years,
-he can gain valuable information as to the needs, the tastes, the ideals
-of the public, or of the group of publics, which he may wish to serve.
-Accurate information straight from writers serving the public—that, I
-cannot too often repeat, is worth more to him than any amount of
-obsequious praise. That precisely is what he cannot get until all
-critics are what they should be—lawyers whose only clients are their own
-convictions.
-
-The author also gains. Although he is always liable to the
-disappointment of finding that his book has failed to accomplish his
-aim, he nevertheless can draw the sting from much adverse criticism if
-he will regard, not its face value, but its representative value. He is
-writing for a certain audience; the criticism of that audience only,
-then, need count. If he has his own public with him, he is as safe as a
-man on an island viewing a storm at sea, no matter how critics
-representing other publics may rage. Not all the adverse comment in this
-country on E. P. Roe, in England on Ouida, in France on Georges Ohnet
-ever cost them a single reader. Their audience heard it not; it did not
-count. There is, of course, a difference of value in publics, and if
-these writers had a tragedy, it lay in their not winning the audience of
-their choice. But this does not disturb the statement as to the vanity
-of adverse criticism for an author who hears objurgations from people
-whom he did not seek to please. Sometimes, indeed, such objurgations
-flatter. If, for example, the author has written a novel which is in
-effect an attempt to batter down ancient prejudice, nothing should
-please him more than to hear the angry protests of the conservative—they
-may be the shrieks of the dying, as was the case, for instance, when Dr.
-Holmes wrote the _Autocrat_; they show, at any rate, that the book has
-hit.
-
-Now, each in its degree, every work of art is controversial and cannot
-help being so until men are turned out, like lead soldiers, from a
-common mould. Every novel, for example, even when not written “with a
-purpose,” has many theories behind it—a theory as to its proper
-construction, a theory as to its proper content, a theory of life. Every
-one is a legitimate object of attack, and in public or private is
-certain to be attacked. Does the author prefer to be fought in the open
-or stabbed in the dark?—that is really his only choice. The author of a
-novel, a poem, an essay, or a play should think of it as a new idea, or
-a new embodiment of an idea, which is bound to hurtle against others
-dear to their possessors. He should remember that a book that arouses no
-discussion is a poor, dead thing. Let him cultivate the power of
-analysis, and seek from his critics, not praise, but knowledge of what,
-precisely, he has done. If he has sought to please, he can learn what
-social groups he has charmed, what groups he has failed to interest, and
-why, and may make a new effort with a better chance of success. If he
-has sought to prevail, he can learn whether his blows have told, and,
-what is more important, upon whom. In either case, to know the nature of
-his general task, he must learn three things: whom his book has
-affected, how much it has affected them, and in what way it has affected
-them. Only through honest, widespread, really representative criticism,
-can the author know these things.
-
-Whatever their individual hurts, the publisher of books, the publisher
-of book-reviews, and the author should recognize that the entire
-sincerity of criticism, which is the condition of its value to the
-public, is also the condition of its value to them. It is a friend whose
-wounds are faithful. The lesson that they must learn is this: an honest
-man giving an honest opinion is a respectable person, and if he has any
-literary gift at all, a forcible writer. What he says is read, and, what
-is more, it is trusted. If he has cultivation enough to maintain himself
-as a critic,—as many of those now writing have not, once servility
-ceases to be a merit,—he acquires a following upon whom his influence is
-deep and real, and upon whom, in the measure of his capacity, he exerts
-an educational force. If to honesty he adds real scholarship, sound
-taste, and vivacity as a writer, he becomes a leading critic, and his
-influence for good is proportionally enlarged. If there were honest
-critics with ability enough to satisfy the particular readers they
-served in every periodical now printing literary criticism, public
-interest in reviews, and consequently in books, would greatly increase.
-And public interest and confidence once won, the standing, and with it
-the profit, of the four groups commercially interested in literature
-would infallibly rise. This is the condition which all four should work
-to create.
-
-Would it arrive if the publisher of books should repudiate the Silent
-Bargain? If he should send with the book for review, not the usual
-ready-made puff, but a card requesting only the favor of a sincere
-opinion; if, furthermore, he showed his good faith by placing his
-advertisements where the quality of the reviewing was best, would the
-critical millennium come? It would not. I have made the convenient
-assumption that the critic needs only permission to be sincere.
-Inevitable victim of the Silent Bargain he may be, but he is human and
-will not be good simply because he has the chance. But he would be
-better than he is—if for no other reason than because many of his
-temptations would be removed. The new conditions would at once and
-automatically change the direction of his personal interests. He and his
-publisher would need to interest the public. Public service would be the
-condition of his continuing critic at all. He would become the agent,
-not of the publisher to the public, but of the public to the publisher.
-And although then, as now in criticism of political affairs, insincere
-men would sacrifice their standards to their popularity, they would
-still reflect public opinion. To know what really is popular opinion is
-the first step toward making it better. Accurately to know it is of the
-first commercial importance for publisher and author, of the first
-public importance for the effective leaders of public opinion.
-
-This new goal of criticism—the desire to attract the public—would have
-other advantages. It would diminish the amount of criticism. One of the
-worst effects of the Silent Bargain is the obligation of the reviewer to
-notice every book that is sent him—not because it interests him, not
-because it will interest his public, but to satisfy the publisher. Thus
-it happens that many a newspaper spreads before its readers scores upon
-scores of perfunctory reviews in which are hopelessly concealed those
-few written with pleasure, those few which would be welcome to its
-public. Tired by the mere sight, readers turn hopelessly away. Now, many
-books lack interest for any one; of those that remain, many lack
-interest for readers of a particular publication. Suppose a reviewer,
-preoccupied, not with the publisher, but with his own public, confronted
-by the annual mass of books: ask yourself what he would naturally do. He
-would notice, would he not, those books only in which he thought that he
-could interest his readers? He would warn his public against books which
-would disappoint them; he would take pleasure in praising books which
-would please them. The glow of personal interest would be in what he
-wrote, and, partly for this reason, partly because the reviews would be
-few, his public would read them. Herein, again, the publisher would
-gain; conspicuous notices of the right books would go to the right
-people. An automatic sifting and sorting of his publications, like that
-done by the machines which grade fruit, sending each size into its
-appropriate pocket, would take place.
-
-But the greatest gain to criticism remains to be pointed out. The
-critics who have chosen silence, rather than submission to the Silent
-Bargain, would have a chance to write. They are the best critics, and
-when they resume the pen, the whole industry of writing will gain.
-
-
- IV
-
-But the critic, though liberated, has many hard questions to decide,
-many subtle temptations to resist. There is the question of his motives,
-which I said are of no consequence to the author or to the public so
-long as what he speaks is truth; but which, I must now add, are of great
-consequence to him. If he feels envy and malice, he must not cherish
-them as passions to be gratified, but use them, if at all, as dangerous
-tools. He must be sure that his ruling passion is love of good work—a
-love strong enough to make him proclaim it, though done by his worst
-enemy. There is the question again of his own limitations; he must be on
-his guard lest they lead him into injustice, and yet never so timid that
-he fails to say what he thinks, for fear it may be wrong.
-
-I speak of these things from the point of view of the critic’s duty to
-himself; but they are a part also of his duty towards his neighbor, the
-author. What that duty may precisely be, is his most difficult problem.
-A few things only are plain. He ought to say as much against a friend as
-against an enemy, as much against a publisher whom he knows as against a
-publisher of England or France. He must dare to give pain. He must make
-his own the ideals of Sarcey. “I love the theatre,” he wrote to Zola,
-“with so absolute a devotion that I sacrifice everything, even my
-particular friends, even, what is much more difficult, my particular
-enemies, to the pleasure of pushing the public towards the play which I
-consider good, and of keeping it away from the play which I consider
-bad.”
-
-That perhaps was comparatively easy for Sarcey with his clear ideal of
-the well-made piece; it is perhaps easy in the simple, straightforward
-appraisal of the ordinary book; but the critic may be excused if he
-feels compunctions and timidities when the task grows more complex,
-when, arming himself more and more with the weapons of psychology, he
-seeks his explanations of a given work where undoubtedly they lie, in
-the circumstances, the passions, the brains, the very disorders of the
-author. How far in this path may he go? Unquestionably, he may go far,
-very far with the not too recent dead; but with the living how far may
-he go, how daring may he make his guess? For guess it will be, since his
-knowledge, if not his competence, will be incomplete until memoirs,
-letters, diaries, reminiscences bring him their enlightenment. One
-thinks first what the author may suffer when violent hands are laid upon
-his soul, and one recoils; but what of the public? Must the public,
-then, not know its contemporaries just as far as it can—these
-contemporaries whose strong influence for good or evil it is bound to
-undergo? These have full license to play upon the public; shall not the
-public, in its turn, be free to scrutinize to any, the most intimate
-extent, the human stuff from which emanates the strong influence which
-it feels? If the public good justifies dissection, does it not also
-justify vivisection? Is literature an amusement only, or is it a living
-force which on public grounds the critic has every right in all ways to
-measure? Doubtless his right in the particular case may be tested by the
-importance of the answer to the people, yet the grave delicacy of this
-test—which the critic must apply himself—is equaled only by the
-ticklishness of the task. Yet there lies the path of truth, serviceable,
-ever honorable truth.
-
-The critic is, in fact, confronted by two standards. Now and again he
-must make the choice between admirable conduct and admirable criticism.
-They are not the same. It is obvious that what is outrageous conduct may
-be admirable criticism, that what is admirable conduct may be inferior,
-shuffling criticism. Which should he choose? If we make duty to the
-public the test, logic seems to require that he should abate no jot of
-his critical message. It certainly seems hard that he should be held to
-a double (and contradictory) standard when others set in face of a like
-dilemma are held excused. The priest is upheld in not revealing the
-secrets of the confessional, the lawyer in not betraying the secret
-guilt of his client, although as a citizen each should prefer the public
-to the individual; whereas the critic who, reversing the case,
-sacrifices the individual to the public, is condemned. The public should
-recognize, I think, his right to a special code like that accorded the
-priest, the lawyer, the soldier, the physician. He should be relieved of
-certain social penalties, fear of which may cramp his freedom and so
-lessen his value. Who cannot easily see that a critic may write from the
-highest sense of duty words which would make him the “no gentleman” that
-Cousin said Sainte-Beuve was?
-
-But the whole question is thorny; that writer will do an excellent
-service to letters who shall speak an authoritative word upon the ethics
-of criticism. At present, there is nothing—except the law of libel. The
-question is raised here merely to the end of asking these further
-questions: Would not the greatest freedom help rather than hurt the
-cause of literature? Is not the double standard too dangerous a weapon
-to be allowed to remain in the hands of the upholders of the Silent
-Bargain?
-
-
-Meanwhile —until the problem is solved —the critic must be an explorer
-of untraveled ethical paths. Let him be bold whether he is a critic of
-the deeds of the man of action, or of those subtler but no less real
-deeds, the words of an author! For, the necessary qualifications made,
-all that has been said of literary criticism applies to all
-criticism—everywhere there is a Silent Bargain to be fought, everywhere
-honest opinion has powerful foes.
-
-The thing to do for each author of words or of deeds, each critic of one
-or the other, is to bring his own pebble of conviction however rough and
-sharp-cornered and throw it into that stream of discussion which will
-roll and grind it against others, and finally make of it and of them
-that powder of soil in which, let us hope, future men will raise the
-crop called truth.
-
-
-
-
- DRAMATIC CRITICISM IN THE AMERICAN PRESS
-
- BY JAMES S. METCALFE
-
-
-A little insight into the practical conditions which surround newspaper
-criticism to-day is needed before we can estimate its value or
-importance as an institution. Venial and grossly incompetent critics
-there have always been, but these have eventually been limited in their
-influence through the inevitable discovery of their defects. They were
-and are individual cases, which may be disregarded in a general view.
-The question to be considered is, whether our newspapers have any
-dramatic criticism worthy of the name, and, if there is none, what are
-the causes of its nonexistence.
-
-When the late William Winter lost his position as dramatic critic of the
-_New York Tribune_, the event marked not alone the virtual disappearance
-from the American press of dramatic criticism as our fathers knew and
-appreciated it: the circumstances of the severance of his half-century’s
-connection with that publication also illustrate vividly a principal
-reason for the extinction of criticism as it used to be.
-
-At the time mentioned the _Tribune_ had not fallen entirely from its
-early estate. It was still a journal for readers who thought. Its strong
-political partisanship limited its circulation, which had been for some
-time declining. It had been hurt by the fierce competition of its
-sensational and more enterprising contemporaries. The _Tribune_ could
-not afford to lose any of the advertising revenue which was essential to
-its very existence.
-
-Mr. Winter would not write to orders. He had certain prejudices, but
-they were honest ones, and those who knew his work were able to discount
-them in sifting his opinions. For instance, he had a sturdy hatred for
-the Ibsen kind of dissectional drama, and it was practically impossible
-for him to do justice even to good acting in plays of this school.
-
-In a broader way he was the enemy of uncleanness on the stage. For this
-reason he had frequently denounced a powerful firm of managers whom he
-held to be principally responsible for the, at first insidious and then
-rapid, growth of indecency in our theatre. These managers controlled a
-large amount of the theatrical advertising. The _Tribune_ frequently
-printed on one page large advertisements of the enterprises these men
-represented, and on another page they would find themselves described,
-in Mr. Winter’s most vigorous English, as panders who were polluting the
-theatre and its patrons. They knew the _Tribune’s_ weak financial
-condition and demanded that Mr. Winter’s pen be curbed, the alternative
-being a withdrawal of their advertising patronage. What happened then
-was a scandal, and is history in the newspaper and theatrical world.
-
-Mr. Winter refused to be muzzled. In spite of a half-century’s faithful
-service, he was practically dismissed from the staff of the _Tribune_.
-If it had not been for a notable benefit performance given for him by
-artists who honored him, and generously patronized by his friends and
-the public who knew his work, his last days would have been devoid of
-comfort.
-
-Mr. Winter’s experience, although he is not the only critic who has lost
-his means of livelihood through the influence of the advertising
-theatrical manager, is in some form present to the mind of every
-newspaper writer in the province of the theatre. No matter how strong
-the assurance of his editor that he may go as far as he pleases in
-telling the truth, he knows that even the editor himself is in fear of
-the dread summons from the business office. If the critic has had any
-experience in the newspaper business,—no longer a profession,—he writes
-what he pleases, but with his subconscious mind tempering justice with
-mercy for the enterprises of the theatrical advertiser. This, of course,
-does not preclude his giving a critical tone to what he writes by
-finding minor defects and even flaying unimportant artists. But woe be
-unto him if he launches into any general denunciation of theatrical
-methods, or attacks the enterprise of the advertising manager in a way
-that imperils profits.
-
-There are exceptions to these general statements, especially outside of
-New York. There are a few newspapers left where the editorial conscience
-outweighs the influence of the counting-room. Even in these cases the
-reviewer, if he is wise, steers clear of telling too much truth about
-enterprises whose belligerent managers are only too glad to worry his
-employers with complaints of persecution or injustice. In other places
-the theatrical advertising is not of great value, particularly where the
-moving-picture has almost supplanted the legitimate theatre. Here we
-occasionally find criticism of the old sort, particularly if, in the
-local reviewer’s mind, the entertainment offered is not up to what he
-considers the Broadway standard of production. Here the publisher’s
-regard for local pride will sometimes excuse the reviewer’s affront to
-the infrequently visiting manager and the wares he offers.
-
-Another exception is the purely technical critic who has no broader
-concern with the theatre than recording the impressions which come to
-him through his eyes, ears, and memory. He is safe, because he rarely
-offends. He is scarce, because he is little read and newspapers cannot
-give him the space he requires for analysis and recollection. The
-high-pressure life of the newspaper reader calls for a newspaper made
-under high pressure and for to-day. In this process there is little
-opportunity for the display of the scholarship, leisurely thinking, and
-carefully evolved judgments which gave their fame to critics of an
-earlier period. In the few remaining survivals of the strictly technical
-critic their failure to interest many readers, or exercise much
-influence, may argue less a lack of ability on their part than a change
-from a thinking to a non-thinking public. Even in the big Sunday
-editions of the city dailies, where the pages are generously padded with
-text to carry the displayed theatrical advertising, the attempts to rise
-to a higher critical plane than is possible in the hurried weekday
-review are in themselves frequent evidence that technical criticism is a
-thing of the past so far as the newspapers are concerned.
-
-The close connection of the business of the newspaper with the business
-of the theatre accounts for the practical disappearance of the element
-of fearlessness in critical dealing with the art of the stage,
-particularly as the business control of the theatre is largely
-responsible for whatever decline we may discern in the art of the
-theatre. Of course, if criticism were content to concern itself only
-with results, and not to look for causes, the matter of business
-interests would figure little in the discussion. But when the critic
-dares to go below the surface and discern commercialism as the main
-cause of the decline that he condemns in the art of the stage, he finds
-himself on dangerous ground.
-
-The theatre has always had to have its business side. Actors must live
-and the accessories of their art must be provided. To this extent the
-stage has always catered to the public. But from the days of the
-strolling player to those of the acting-manager the voice from back of
-the curtain has, until of recent years, had at least as much of command
-as that of the ticket-seller. Both in the theatre and in the press
-modern conditions have in great measure thrown the control to the
-material side; and just as the artist and dramatist have become
-subservient to the manager, the editor and critic have come under the
-domination of the publisher.
-
-The need of a greater revenue to house plays and public has placed the
-theatre in the hands of those who could manage to secure that revenue.
-The same necessity on the material and mechanical side has put the power
-of the press in the hands of those who could best supply its financial
-needs. With both theatre and press on a commercial basis, it follows
-naturally that the art of acting and the art of criticism should both
-decline.
-
-Here we have the main causes that work from the inside for the
-deterioration of an art and for the destruction of the standards by
-which that art is measured. The outside causes are, of course, the basic
-ones, but before we get to them we must understand the connecting links
-which join the cause to the effect. To-day we certainly have no Hazlitts
-or Sarceys writing for the American press. It might be enlightening with
-respect to present conditions to consider the probabilities and
-circumstances of their employment if they were here and in the flesh.
-Can any one conceive of an American newspaper giving space to Hazlitt’s
-work, even if he treated of the things of to-day? Even if he wrote his
-opinions gratis and in the form of letters to the editor, it would
-presumably be indeed a dull journalistic day when room could be found
-for them.
-
-Sarcey, writing in the lighter French vein and being almost as much a
-chroniqueur as a critic, might possibly have found opportunity to be
-read in an American newspaper, if he could have curbed his independence
-of thought. Starting from obscurity, it is a question whether he would
-ever have been able to gain opportunity to be read simply as a critic,
-for the processes by which newspaper critics are created or evolved seem
-to have nothing to do with the possession of education, training, or
-ability. In the majority of newspaper offices the function of dramatic
-critic devolves by chance or convenience, and frequently goes by
-favoritism to some member of the staff with a fondness for the theatre
-and an appreciation of free seats. One of New York’s best known dailies
-frankly treats theatrical reviewing as nothing more than reportorial
-work, to be covered as would be any other news assignment. This
-publication and a good many others are far more particular about the
-technical equipment of the writers who describe baseball games,
-horse-races, and prize-fights, than about the fitness of those who are
-to weigh the merits of plays and acting. The ability to write without
-offending the advertising theatrical manager seems in the last case to
-be the only absolutely essential qualification.
-
-With these things in mind it will be seen that there is little to tempt
-any one with ambition to contemplate dramatic criticism as a possible
-profession. The uncertainty of employment, the slenderness of return,
-and the limitations on freedom of expression would keep even the most
-ardent lover of the theatre from thinking of criticism as a life
-occupation. Given the education, the experience, the needed judicial
-temperament, and the writing ability, all these are no assurance that
-opportunity can be found to utilize them.
-
-Of themselves, the conditions that surround the calling of the critic
-are enough to account for the absence from the American newspapers of
-authoritative criticism. These conditions might be overcome if the
-spirit of the times demanded. But there can be no such demand so long as
-the press finds it more profitable to reflect the moods, thoughts, and
-opinions of the public than to lead and direct them. When the changed
-conditions of producing newspapers transferred the control of their
-policy from the editorial rooms to the counting-rooms, the expression of
-opinion on any subject became of little value compared with catering to
-the popular love of sensation and the popular interest in the trivial.
-
-The change does not mean that there is any ignoring of the theatre in
-the newspapers. The institution lends itself admirably to modern
-newspaper exploitation. Destroying the fascinating mystery which once
-shrouded life back of the curtain, for a long time made good copy for
-the press. There is no longer any mystery, because the great space that
-the newspapers devote to gossip of the theatre and its people has
-flooded with publicity every corner of the institution and every event
-of their lives. The process has been aided by managers through a perhaps
-mistaken idea of the value of the advertising, and by artists for that
-reason and for its appeal to their vanity.
-
-Criticism has no place in publicity of this sort, because criticism
-concerns itself only with the art and the broad interests of the
-theatre. The news reporter is often better qualified to describe the
-milk-baths of a stage notoriety than is the ablest critic. With our
-newspapers as they are, and with our public as it is, the reportorial
-account of the milk-bath is of more value to the newspaper and its
-readers than the most brilliant criticism that could be written of an
-important event in the art of the theatre.
-
-With “give the people what they want” the prevailing law of press and
-theatre, it is idle just now to look for dramatic criticism of value in
-our newspapers. We may flatter ourselves that as a people we have a real
-interest in theatrical and other arts. We can prove it by the vast sums
-we spend on theatres, music, and pictures. With all our proof, we at
-heart know that this is not true. Even in the more sensual art of music
-we import our standards, in pictures we are governed more by cost than
-quality, and in the theatre—note where most of our expenditure goes. In
-that institution, with the creation of whose standards we are concerning
-ourselves just now, consider the character of what are called “popular
-successes,” and observe the short shrift given to most of the efforts
-which call for enjoyment of the finer art of the stage through
-recognition of that art when it is displayed.
-
-It is no disgrace that we are not an artistic people. Our
-accomplishments and our interests are in other fields, where we more
-than match the achievements of older civilizations. With us the theatre
-is not an institution to which we turn for its literature and its
-interpretations of character. We avoid it when it makes any demand on
-our thinking powers. We turn to it as a relaxation from the use of those
-powers in more material directions. We do not wish to study our stage,
-its methods and its products. We ask it only to divert us. This is the
-general attitude of the American to the theatre, and the exceptions are
-few.
-
-In these conditions it is not strange that we have no scholarly critics
-to help in establishing standards for our theatre, or that there is
-little demand for real criticism, least of all in the daily press. As we
-grow to be an older and more leisurely country, when our masses cease to
-find in the crudities of the moving-picture their ideal of the drama,
-and when our own judgments become more refined, we shall need the real
-critic, and even the daily press will find room for his criticisms and
-reward for his experience, ability, and judgment.
-
-The province and profit of our newspapers lie in interesting their
-readers. Analysis of artistic endeavor is not interesting to a people
-who have scant time and little inclination for any but practical and
-diverting things. Until the people demand it and the conditions that
-surround the critic improve, what passes for criticism in our daily
-press is not likely to increase in quantity or improve in quality.
-
-
-
-
- THE HUMOR OF THE COLORED SUPPLEMENT
-
- BY RALPH BERGENGREN
-
-
- I
-
-Ten or a dozen years ago,—the exact date is here immaterial,—an
-enterprising newspaper publisher conceived the idea of appealing to what
-is known as the American “sense of humor” by printing a so-called comic
-supplement in colors. He chose Sunday as of all days the most lacking in
-popular amusements, carefully restricted himself to pictures without
-humor and color without beauty, and presently inaugurated a new era in
-American journalism. The colored supplement became an institution. No
-Sunday is complete without it—not because its pages invariably delight,
-but because, like flies in summer, there is no screen that will
-altogether exclude them. A newspaper without a color press hardly
-considers itself a newspaper, and the smaller journals are utterly
-unmindful of the kindness of Providence in putting the guardian angel,
-Poverty, outside their portals. Sometimes, indeed, they think to outwit
-this kindly interference by printing a syndicated comic page without
-color; and mercy is thus served in a half portion, for, uncolored, the
-pictures are inevitably about twice as attractive. Some print them
-without color, but on pink paper. Others rejoice, as best they may, in a
-press that will reproduce at least a fraction of the original discord.
-One and all they unite vigorously, as if driven by a perverse and
-cynical intention, to prove the American sense of humor a thing of
-national shame and degradation. Fortunately the public has so little to
-say about its reading matter that one may fairly suspend judgment.
-
-For, after all, what is the sense of humor upon which every man prides
-himself, as belonging only to a gifted minority? Nothing more nor less
-than a certain mental quickness, alert to catch the point of an anecdote
-or to appreciate the surprise of a new and unexpected point of view
-toward an old and familiar phenomenon. Add together these gifted
-minorities, and each nation reaches what is fallaciously termed the
-national sense of humor—an English word, incidentally, for which
-D’Israeli was unable to find an equivalent in any other language, and
-which is in itself simply a natural development of the critical faculty,
-born of a present need of describing what earlier ages had taken for
-granted. The jovial porter and his charming chance acquaintances, the
-three ladies of Bagdad, enlivened conversation with a kind of humor,
-carefully removed from the translation of commerce and the public
-libraries, for which they needed no descriptive noun, but which may
-nevertheless be fairly taken as typical of that city in the day of the
-Caliph Haroun.
-
-The Middle Ages rejoiced in a similar form of persiflage, and the
-present day in France, Germany, England, or America, for example,
-inherits it,—minus its too juvenile indecency,—in the kind of pleasure
-afforded by these comic supplements. Their kinship with the lower
-publications of European countries is curiously evident to whoever has
-examined them. Vulgarity, in fact, speaks the same tongue in all
-countries, talks, even in art-ruled France, with the same crude
-draughtsmanship, and usurps universally a province that Emerson declared
-“far better than wit for a poet or writer.” In its expression and
-enjoyment no country can fairly claim the dubious superiority. All are
-on the dead level of that surprising moment when the savage had ceased
-to be dignified and man had not yet become rational. Men, indeed, speak
-freely and vain-gloriously of their national sense of humor; but they
-are usually unconscious idealists. For the comic cut that amuses the
-most stupid Englishman may be shifted entire into an American comic
-supplement; the “catastrophe joke” of the American comic weekly of the
-next higher grade is stolen in quantity to delight the readers of
-similar but more economical publications in Germany; the lower humor of
-France, barring the expurgations demanded by Anglo-Saxon prudery, is
-equally transferable; and the average American often examines on Sunday
-morning, without knowing it, an international loan-exhibit.
-
-Humor, in other words, is cosmopolitan, reduced, since usage insists on
-reducing it, at this lowest imaginable level, to such obvious and
-universal elements that any intellect can grasp their combinations. And
-at its highest it is again cosmopolitan, like art; like art, a
-cultivated characteristic, no more spontaneously natural than a “love of
-nature.” It is an insult to the whole line of English and American
-humorists—Sterne, Thackeray, Dickens, Meredith, Twain, Holmes, Irving,
-and others of a distinguished company—to include as humor what is merely
-the crude brutality of human nature, mocking at grief and laughing
-boisterously at physical deformity. And in these Sunday comics Humor,
-stolen by vandals from her honest, if sometimes rough-and-ready,
-companionship, thrusts a woe-be-gone visage from the painted canvas of
-the national side-show, and none too poor to “shy a brick” at her.
-
-At no period in the world’s history has there been a steadier output of
-so-called humor—especially in this country. The simple idea of printing
-a page of comic pictures has produced families. The very element of
-variety has been obliterated by the creation of types: a confusing
-medley of impossible countrymen, mules, goats, German-Americans and
-their irreverent progeny, specialized children with a genius for
-annoying their elders, white-whiskered elders with a genius for playing
-practical jokes on their grandchildren, policemen, Chinamen, Irishmen,
-negroes, inhuman conceptions of the genus tramp, boy inventors whose
-inventions invariably end in causing somebody to be mirthfully spattered
-with paint or joyously torn to pieces by machinery, bright boys with a
-talent for deceit, laziness, or cruelty, and even the beasts of the
-jungle dehumanized to the point of practical joking. _Mirabile
-dictu!_—some of these things have even been dramatized.
-
-With each type the reader is expected to become personally
-acquainted,—to watch for its coming on Sunday mornings, happily
-wondering with what form of inhumanity the author will have been able to
-endow his brainless manikins. And the authors are often men of
-intelligence, capable here and there of a bit of adequate drawing and an
-idea that is honestly and self-respectingly provocative of laughter.
-Doubtless they are often ashamed of their product; but the demand of the
-hour is imperative. The presses are waiting. They, too, are both quick
-and heavy. And the cry of the publisher is for “fun” that no intellect
-in all his heterogeneous public shall be too dull to appreciate. We see,
-indeed, the outward manifestation of a curious paradox: humor prepared
-and printed for the extremely dull, and—what is still more
-remarkable—excused by grown men, capable of editing newspapers, on the
-ground that it gives pleasure to children.
-
-Reduced to first principles, therefore, it is not humor, but simply a
-supply created in answer to a demand, hastily produced by machine
-methods and hastily accepted by editors too busy with other editorial
-duties to examine it intelligently. Under these conditions “humor” is
-naturally conceived as something preëminently quick; and so quickness
-predominates. Somebody is always hitting somebody else with a club;
-somebody is always falling downstairs, or out of a balloon, or over a
-cliff, or into a river, a barrel of paint, a basket of eggs, a
-convenient cistern, or a tub of hot water. The comic cartoonists have
-already exhausted every available substance into which one can fall, and
-are compelled to fall themselves into a veritable ocean of vain
-repetition. They have exhausted everything by which one can be blown up.
-They have exhausted everything by which one can be knocked down or run
-over. And if the victim is never actually killed in these mirthful
-experiments, it is obviously because he would then cease to be
-funny—which is very much the point of view of the Spanish Inquisition,
-the cat with a mouse, or the American Indian with a captive. But respect
-for property, respect for parents, for law, for decency, for truth, for
-beauty, for kindliness, for dignity, or for honor, are killed, without
-mercy. Morality alone, in its restricted sense of sexual relations, is
-treated with courtesy, although we find throughout the accepted theory
-that marriage is a union of uncongenial spirits, and the chart of petty
-marital deceit is carefully laid out and marked for whoever is likely to
-respond to endless unconscious suggestions. Sadly must the American
-child sometimes be puzzled while comparing his own grandmother with the
-visiting mother-in-law of the colored comic.
-
-
- II
-
-Lest this seem a harsh, even an unkind inquiry into the innocent
-amusements of other people, a few instances may be mentioned, drawn from
-the Easter Sunday output of papers otherwise both respectable and
-unrespectable; papers, moreover, depending largely on syndicated humor
-that may fairly be said to have reached a total circulation of several
-million readers. We have, to begin with, two rival versions of a
-creation that made the originator famous, and that chronicle the
-adventures of a small boy whose name and features are everywhere
-familiar. Often these adventures, in the original youngster, have been
-amusing, and amusingly seasoned with the salt of legitimately absurd
-phraseology. But the pace is too fast, even for the originator. The
-imitator fails invariably to catch the spirit of them, and in this
-instance is driven to an ancient subterfuge.
-
-To come briefly to an unpleasant point: an entire page is devoted to
-showing the reader how the boy was made ill by smoking his father’s
-cigars. Incidentally he falls downstairs. Meanwhile, his twin is
-rejoicing the readers of another comic supplement by spoiling a wedding
-party; it is the minister who first comes to grief, and is stood on his
-head, the boy who, later, is quite properly thrashed by an angry
-mother—and it is all presumably very delightful and a fine example for
-the imitative genius of other children. Further, we meet a mule who
-kicks a policeman and whose owner is led away to the lockup; a manicured
-vacuum who slips on a banana peel, crushes the box containing his
-fiancée’s Easter bonnet, and is assaulted by her father (he, after the
-manner of comic fathers, having just paid one hundred dollars for the
-bonnet out of a plethoric pocketbook); a nondescript creature,
-presumably human, who slips on another banana peel and knocks over a
-citizen, who in turn knocks over a policeman, and is also marched off to
-undeserved punishment. We see the German-American child covering his
-father with water from a street gutter; another child deluging his
-parent with water from a hose; another teasing his younger brother and
-sister. To keep the humor of the banana peel in countenance, we find the
-picture of a fat man accidentally sitting down on a tack; he exclaims,
-“Ouch!” throws a basket of eggs into the air, and they come down on the
-head of the boy who arranged the tacks. We see two white boys beating a
-little negro over the head with a plank (the hardness of the negro’s
-skull here affording the humorous _motif_), and we see an idiot blowing
-up a mule with dynamite. Lunacy, in short, could go no further than this
-pandemonium of undisguised coarseness and brutality—the humor offered on
-Easter Sunday morning by leading American newspapers for the edification
-of American readers.
-
-And every one of the countless creatures, even to the poor, maligned
-dumb animals, is saying something. To the woeful extravagance of foolish
-acts must be added an equal extravagance of foolish words: “Out with
-you, intoxicated rowdy!” “Shut up!” “Skidoo!” “They’ve set the dog on
-me.” “Hee-haw.” “My uncle had it tooken in Hamburg.” “Dat old gentleman
-will slip on dem banana skins,” “Little Buster got all that was coming
-to him.” “Aw, shut up!” “Y-e-e-e G-o-d-s!” “Ouch!” “Golly, dynamite am
-powerful stuff.” “I am listening to vat der vild vaves is sedding.” “I
-don’t think Pa and I will ever get along together until he gets rid of
-his conceit.” “Phew!”
-
-The brightness of this repartee could be continued indefinitely;
-profanity, of course, is indicated by dashes and exclamation points; a
-person who has fallen overboard says, “Blub!” concussion is visibly
-represented by stars; “biff” and “bang” are used, according to taste, to
-accompany a blow on the nose or an explosion of dynamite.
-
-From this brief summary it may be seen how few are the fundamental
-conceptions that supply the bulk of almost the entire output, and in
-these days of syndicated ideas a comparatively small body of men produce
-the greater part of it. Physical pain is the most glaringly omnipresent
-of these motifs; it is counted upon invariably to amuse the average
-humanity of our so-called Christian civilization. The entire group of
-Easter Sunday pictures constitutes a saturnalia of prearranged accidents
-in which the artist is never hampered by the exigencies of logic;
-machinery in which even the presupposed poorest intellect might be
-expected to detect the obvious flaw accomplishes its evil purpose with
-inevitable accuracy; jails and lunatic asylums are crowded with new
-inmates; the policeman always uses his club or revolver; the parents
-usually thrash their offspring at the end of the performance; household
-furniture is demolished, clothes ruined, and unsalable eggs broken by
-the dozen. Deceit is another universal concept of humor, which combines
-easily with the physical pain _motif_; and mistaken identity, in which
-the juvenile idiot disguises himself and deceives his parents in various
-ways, is another favorite resort of the humorists. The paucity of
-invention is hardly less remarkable than the willingness of the
-inventors to sign their products, or the willingness of editors to
-publish them. But the age is notoriously one in which editors underrate
-and insult the public intelligence.
-
-Doubtless there are some to applaud the spectacle,—the imitative
-spirits, for example, who recently compelled a woman to seek the
-protection of a police department because of the persecution of a gang
-of boys and young men shouting “hee-haw” whenever she appeared on the
-street; the rowdies whose exploits figure so frequently in metropolitan
-newspapers; or that class of adults who tell indecent stories at the
-dinner-table and laugh joyously at their wives’ efforts to turn the
-conversation. But the Sunday comic goes into other homes than these, and
-is handed to their children by parents whose souls would shudder at the
-thought of a dime novel. Alas, poor parents! That very dime novel as a
-rule holds up ideals of bravery and chivalry, rewards good and punishes
-evil, offers at the worst a temptation to golden adventuring, for which
-not one child in a million will ever attempt to surmount the obvious
-obstacles. It is no easy matter to become an Indian fighter, pirate, or
-detective; the dream is, after all, a day-dream, tinctured with the
-beautiful color of old romance, and built on eternal qualities that the
-world has rightfully esteemed worthy of emulation. And in place of it
-the comic supplement, like that other brutal horror, the juvenile comic
-story, which goes on its immoral way unnoticed, raises no high ambition,
-but devotes itself to “mischief made easy.” Hard as it is to become an
-Indian fighter, any boy has plenty of opportunity to throw stones at his
-neighbor’s windows. And on any special occasion, such, for example, as
-Christmas or Washington’s Birthday, almost the entire ponderous machine
-is set in motion to make reverence and ideals ridiculous. Evil example
-is strong in proportion as it is easy to imitate. The state of mind that
-accepts the humor of the comic weekly is the same as that which shudders
-at Ibsen, and smiles complacently at the musical comedy, with its open
-acceptance of the wild-oats theory, and its humorous exposition of a
-kind of wild oats that youth may harvest without going out of its own
-neighborhood.
-
-In all this noisy, explosive, garrulous pandemonium one finds here and
-there a moment of rest and refreshment—the work of the few pioneers of
-decency and decorum brave enough to bring their wares to the noisome
-market and lucky enough to infuse their spirit of refinement, art, and
-genuine humor into its otherwise hopeless atmosphere. Preëminent among
-them stands the inventor of “Little Nemo in Slumberland,” a man of
-genuine pantomimic humor, charming draughtsmanship, and an excellent
-decorative sense of color, who has apparently studied his medium and
-makes the best of it. And with him come Peter Newell, Grace G.
-Weiderseim, and Condé,—now illustrating _Uncle Remus_ for a Sunday
-audience,—whose pictures in some of the Sunday papers are a delightful
-and self-respecting proof of the possibilities of this type of
-journalism. Out of the noisy streets, the cheap restaurants with their
-unsteady-footed waiters and avalanches of soup and crockery, out of the
-slums, the quarreling families, the prisons and the lunatic asylums, we
-step for a moment into the world of childish fantasy, closing the iron
-door behind us and trying to shut out the clamor of hooting mobs, the
-laughter of imbeciles, and the crash of explosives. After all, there is
-no reason why children should not have their innocent amusement on
-Sunday morning; but there seems to be every reason why the average
-editor of the weekly comic supplement should be given a course in art,
-literature, common sense, and Christianity.
-
-
-
-
- THE AMERICAN GRUB STREET
-
- BY JAMES H. COLLINS
-
-
- I
-
-New York’s theatres, cafés, and hotels, with many of her industries, are
-supported by a floating population. The provinces know this, and it
-pleases them mightily. But how many of the actual inhabitants of New
-York know of the large floating population that is associated with her
-magazines, newspapers, and publishing interests?—a floating population
-of the arts, mercenaries of pen and typewriter, brush and camera, living
-for the most part in the town and its suburbs, yet leading an unattached
-existence, that, to the provincial accustomed to dealing with life on a
-salary, seems not only curious but extremely precarious—as it often is.
-
-The free-lance writer and artist abound in the metropolis, and with them
-is associated a motley free-lance crew that has no counterpart elsewhere
-on this continent. New York’s “Grub Street” is one of the truest
-indications of her metropolitan character. In other American cities the
-newspaper is written, illustrated, and edited by men and women on
-salaries, as are the comparatively few magazines and the technical press
-covering our country’s material activities. But in New York, while
-hundreds of editors, writers, and artists also rely upon a stated,
-definite stipend, several times as many more live without salaried
-connections, sometimes by necessity, but as often by choice. These are
-the dwellers in Grub Street.
-
-This thoroughfare has no geographical definition. Many of the natives of
-Manhattan Island know as little of it as do the truck loads of visitors
-“seeing New York,” who cross and recross it unwittingly. Grub Street
-begins nowhere and ends nowhere; yet between these vague terminals it
-runs to all points of the compass, turns sharp corners, penetrates
-narrow passageways, takes its pedestrians up dark old stairways one
-moment and through sumptuous halls of steel and marble the next,
-touching along the way more diverse interests than any of the actual
-streets of Manhattan, and embracing ideals, tendencies, influences, and
-life-currents that permeate the nation’s whole material and spiritual
-existence. Greater Grub Street is so unobtrusive that a person with no
-affair to transact therein might dwell a quarter-century in New York and
-never discover it; yet it is likewise so palpable and vast to its
-denizens that by no ordinary circumstances would any of them be likely
-to explore all its infinite arteries, veins, and ganglia.
-
-Not long ago there arrived on Park Row for the first time in his life a
-newspaper reporter of conspicuous ability along a certain line. In the
-West he had made a name for his knack at getting hold of corporate
-reports and court decisions several days in advance of rival papers.
-Once, in Chicago, by climbing over the ceiling of a jury-room, he was
-able to publish the verdict in a sensational murder trial a half-hour
-before it had been brought in to the judge. A man invaluable in
-following the devious windings of the day’s history as it must be
-written in newspapers, he had come to Park Row as the ultimate field of
-development for his especial talent. To demonstrate what he had done, he
-brought along a thick sheaf of introductory letters from Western
-editors. There was one for every prominent editor and publisher in the
-New York newspaper field, yet after all had been delivered it seemed to
-avail nothing. Nobody had offered him a situation.
-
-“The way to get along in New York is to go out and get the stuff,”
-explained a free lance whom he fell in with in a William Street
-restaurant. “Get copy they can’t turn down—deliver the goods.”
-
-In that dull summer season all the papers were filled with gossip about
-a subscription book that had been sold at astonishing prices to that
-unfailing resource of newspapers, the “smart set.” Charges of blackmail
-flew through the city. Official investigation had failed to reveal
-anything definite about the work, which was said to be in process of
-printing. In twenty-four hours the newcomer from the West appeared in
-the office of a managing editor with specimen pages of the book itself.
-Where he had got them nobody knew. No one cared. They were manifestly
-genuine, and within two hours a certain sensational newspaper scored a
-“beat.” At last accounts he was specializing in the same line, obtaining
-the unobtainable and selling it where it would bring the best price.
-
-This is one type of free lance.
-
-At the other end of the scale may be cited the all-around scientific
-worker who came to the metropolis several years ago, after long
-experience in the departments at Washington. Lack of influence there had
-thrown him on the world at forty. Accustomed to living on the rather
-slender salary that goes with a scientific position, and knowing no
-other way of getting a livelihood, he set out to find in New York a
-place similar to that he had held in the capital. He is a man who has
-followed the whole trend of modern scientific progress as a practical
-investigator—a deviser of experiments and experimental apparatus, a
-skilled technical draughtsman, a writer on scientific subjects, and a
-man of field experience in surveying and research that has taken him all
-over the world. New York offered him nothing resembling the work he had
-done in Washington; but in traveling about the town among scientific and
-technical publishers he got commissions to write an article or two for
-an encyclopedia. These led him into encyclopedic illustration as well,
-and then he took charge of a whole section of the work, gathering his
-materials outside, writing and drawing at home, and visiting the
-publisher’s office only to deliver the finished copy. Encyclopedia
-writing and illustration has since become his specialty. His wide
-experience and knowledge fit him to cope with diverse subjects, and he
-earns an income which, if not nearly so large as that of the free-lance
-reporter, is quite as satisfactory as his Washington salary. As soon as
-one encyclopedia is finished in New York, another is begun, and from
-publisher to publisher go a group of encyclopedic free-lances, who will
-furnish an article on integral calculus or the Vedic pantheon, with
-diagrams and illustrations—and very good articles at that.
-
-
- II
-
-Who but a Balzac will take a census of Greater Grub Street, enumerating
-its aristocrats, its well-to-do obscure bourgeois, its Bohemians, its
-rakes and evil-doers, its artisans and struggling lower classes? Among
-its citizens are the materials of a newer _Comédie Humaine_. The two
-personalities outlined above merely set a vague intellectual boundary to
-this world. In its many kinds and stations of workers Grub Street is as
-irreducible as nebulæ. Its aristocracy is to be found any time in that
-“Peerage” of Grub Street, the contents pages of the better magazines,
-where are arrayed the names of successful novelists, essayists, and
-short-story writers, of men and women who deal with specialties such as
-travel, historical studies, war correspondence, nature interpretation,
-sociology, politics, and every other side of life and thought; and here,
-too, are enlisted their morganatic relatives, the poets and versifiers,
-and their showy, prosperous kindred, the illustrators, who may be
-summoned from Grub Street to paint a portrait at Newport. This peerage
-is real, for no matter upon what stratum of Grub Street each newcomer
-may ultimately find his level of ability, this is the goal that was
-aimed at in the beginning. This is the Dream.
-
-Staid, careful burghers of the arts, producing their good, dull, staple
-necessities in screed and picture, live about the lesser magazines, the
-women’s periodicals, the trade and technical press, the syndicates that
-supply “Sunday stuff” to newspapers all over the land, the nameless,
-mediocre publications that are consumed by our rural population in
-million editions. The Bohemian element is found writing “on space” for
-newspapers this month, furnishing the press articles of a theatre or an
-actress the next, running the gamut of the lesser magazines feverishly,
-flitting hither and thither, exhausting its energies with wasteful
-rapidity, and never learning the business tact and regularity that keep
-the burgher in comfort and give his name a standing at the savings bank.
-The criminal class of Grub Street includes the peddler of false news,
-the adapter of other men’s ideas, and the swindler who copies published
-articles and pictures outright, trusting to luck to elude the editorial
-police. The individual in this stratum has a short career and not a
-merry one; but the class persists with the persistence of the parasite.
-Grub Street’s artisans are massed about the advertising agencies,
-producing the plausible arguments put forth for the world of
-merchandise, and the many varieties of illustration that go with them;
-while the nameless driftwood which floats about the whole thoroughfare
-includes no one knows how many hundreds of aspirants whose talents do
-not suffice for any of these classes, together with the peddler of other
-men’s wares on commission, who perhaps ekes out a life by entering as a
-super at the theatres, the artists’ models, both men and women, who pose
-in summer and are away with a theatrical company in winter, the dullard,
-the drone, the ne’er-do-well, the palpable failure. At one end, Art’s
-chosen sons and daughters; at the other, her content, misguided dupes.
-
-The free lance is bred naturally in New York, and thrives in its
-atmosphere, because the market for his wares is stable and infinitely
-varied. The demand he satisfies could be appeased by no other system.
-The very life of metropolitan publishing lies in the search for new men
-and variety. Publishers spend great sums upon the winnowing machinery
-that threshes over what comes to their editors’ desks, and no editor in
-the metropolis grudges the time necessary to talk with those who call in
-person and have ideas good enough to carry them past his assistants.
-Publicly, the editorial tribe may lament the many hours spent yearly in
-this winnowing process. Yet every experienced editor in New York has his
-own story of the stranger, uncouth, unpromising, unready of speech, who
-stole in late one afternoon and seemed to have almost nothing in him,
-yet who afterwards became the prolific Scribbler or the great D’Auber.
-Not an editor of consequence but who, if he knew that to-morrow this
-ceaseless throng of free lances, good, bad, and impossible, had declared
-a Chinese boycott upon him and would visit his office no more, would
-regard it as the gravest of crises.
-
-New York provides a market so wide for the wares of the free lance that
-almost anything in the way of writing or picture can eventually be sold,
-if it is up to a certain standard of mediocrity. A trained salesman
-familiar with values in the world of merchandise would consider this
-market one of the least exacting, most constant, and remunerative. And
-it is a market to be regarded, on the whole, in terms of merchandise.
-Not genius or talent sets the standards, but ordinary good workmanship.
-Magazines are simply the apex of the demand—that corner of the mart
-where payment is perhaps highest and the byproduct of reputation
-greatest. For each of the fortunate workers whose names figure in the
-magazine peerage, there are virtually hundreds who produce for
-purchasers and publications quite unknown to the general public, and
-often their incomes are equal to those of the established fiction writer
-or popular illustrator.
-
-New York has eight Sunday newspapers that buy matter for their own
-editions and supply it in duplicate to other Sunday newspapers
-throughout the country under a syndicate arrangement. Perhaps an average
-of five hundred columns of articles, stories, interviews, children’s
-stuff, household and feminine gossip, humor, verse, and miscellany, with
-illustrations, are produced every week for this demand alone; and at
-least fifty per cent of the yearly $150,000 that represents its lowest
-value to the producers is paid to free-lance workers. The rest goes to
-men on salary who write Sunday matter at space rates. This item is
-wholly distinct from the equally great mass of Sunday stuff written for
-the same papers by salaried men. Several independent syndicates also
-supply a similar class of matter to papers throughout the United States,
-for both Sunday and daily use. This syndicate practice has, within the
-past ten years, made New York a veritable journalistic provider for the
-rest of the nation. The metropolis supplies the Sunday reading of the
-American people, largely because it has the resources of Grub Street to
-draw upon. Syndicate matter is cheaper than the provincial product, it
-is true; but not price alone is accountable for this supremacy of the
-syndicate. By the side of the workmanlike stories, articles, skits, and
-pictures supplied by Greater Grub Street, the productions of a
-provincial newspaper staff on salary grow monotonous in their sameness,
-and reveal themselves by their less skillful handling.
-
-The Sunday-reading industry provides a market, not only for writers and
-artists, but also for photographers, caricaturists, cartoonists, makers
-of squibs and jokes, experts in fashions, devisers of puzzles, men and
-women who sell ideas for novel Sunday supplements, such as those printed
-in sympathetic inks, and the like. It is a peculiarity of our country
-worth noting, that all our published humor finds its outlet through the
-newspapers. Though England, Germany, France, and other countries have a
-humorous press distinctly apart, the United States has only one humorous
-journal that may be called national in tone. An overwhelming tide of
-caricature and humor sweeps through our daily papers, but the larger
-proportion is found in the illustrated comic sheets of the leading New
-York dailies; and these are syndicated in a way that gives them a
-tremendous national circulation. The Sunday comic sheet, whatever one
-wishes to say of its quality, was built in Greater Grub Street, and
-there, to-day, its foundations rest.
-
-In Grub Street, too, dwells the army of workers who furnish what
-might be called the cellulose of our monthly and weekly
-publications—interviews, literary gossip, articles of current news
-interest, matter interesting to women, to children, to every class
-and occupation. As there are magazines for the servant girl and
-clerk, so there are magazines for the millionaire with a country
-estate, the business man studying system and methods, the woman with
-social or literary aspirations, the family planning travel or a
-vacation. To-day it is a sort of axiom in the publishing world that
-a new magazine, to succeed, must have a new specialty. Usually this
-will be a material one, for our current literature deals with things
-rather than thought; it is healthy but never top-heavy. Each new
-magazine interest discovered is turned over to Greater Grub Street
-for development, and here it is furnished with matter to fit the new
-point of view, drawings and photographs to make it plain, editors to
-guide, and sometimes a publisher to send it to market.
-
-Then come, rank on rank, the trade and technical periodicals, of which
-hundreds are issued weekly and monthly in New York. These touch the
-whole range of industry and commerce. They deal with banking, law,
-medicine, insurance, manufacturing, and the progress of merchandise of
-every kind through the wholesale, jobbing, and retailing trades, with
-invention and mechanical science, with crude staples and finished
-commodities, with the great main channels of production and distribution
-and the little by-corners of the mart. Some of them are valuable
-publishing properties; more are insignificant; yet each has to go to
-press regularly, and all must be filled with their own particular kinds
-of news, comment, technical articles, and pictures. Theirs is a
-difficult point of view for the free lance, and on this account much of
-their contents is written by salaried editors and assistants.
-Contributions come, too, from engineers, scientists, bankers, attorneys,
-physicians, and specialists in every part of the country. Foremen and
-superintendents and mechanics in some trades send in roughly outlined
-diagrams and descriptions that enable the quick-witted editors to see
-“how the blamed thing works” and write the finished article. The
-American trade press is still in an early stage of development on its
-literary side. It has grown up largely within the past two decades, and
-still lacks literary workmanship. To hundreds of free-lance workers this
-field is now either unknown or underestimated. Yet year after year men
-disappear from Park Row and the round of Magazinedom, to be found, if
-any one would take the trouble to look them up, among the trade
-journals. Some of the great properties in this class belong to
-journalists who saw an opportunity a decade ago, and grasped it.
-
-
- III
-
-The trade journals lead directly into the field of advertising, which
-has grown into a phenomenal outlet for free lance energies in the past
-ten years, and is still growing at a rate that promises to make it the
-dominant market of Grub Street. A glance through the advertising
-sections of the seventy-five or more monthly and weekly magazines
-published in New York reveals only a fraction of this demand, for a mass
-of writing and illustration many times greater is produced for
-catalogues, booklets, folders, circulars, advertising in the religious,
-agricultural, and trade press, and other purposes. Much of it is the
-work of men on salary, yet advertising takes so many ingenious forms and
-is so constantly striving for the novel and excellent, that almost every
-writer and illustrator of prominence receives in the course of the year
-commissions for special advertising work, and fat commissions, too.
-Often the fine drawing one sees as the centre of attraction in a
-magazine advertisement is the work of a man or woman of reputation among
-the readers of magazines, delivered with the understanding that it is to
-be published unsigned.
-
-The advertising demand is divided into two classes—that represented by
-business firms which prepare their own publicity, and that for the
-advertising agencies which prepare and forward to periodicals the
-advertising of many business houses, receiving for their service a
-commission from the publishers. It is among the latter especially that
-the free lance finds his market, for the agencies handle a varied mass
-of work and are continually calling in men who can furnish fresh ideas.
-One of the leading advertising agencies keeps in a great file the names
-and addresses of several hundred free-lance workers—writers, sculptors,
-illustrators, portrait painters, translators, news and illustrating
-photographers, fashion designers, authorities in silver and virtu,
-book-reviewers, journalists with such specialties as sports, social
-news, and the markets. Each is likely to be called on for something in
-his particular line as occasions arise.
-
-This concern, for example, may receive a commission to furnish a
-handsomely bound miniature book on servants’ liveries for a clothing
-manufacturer, or a history of silver plate to be privately printed and
-distributed among the patrons of a great jewelry house. For a simple
-folder to advertise a brand of whiskey, perhaps, the sporting editor of
-a leading daily newspaper is asked to compile information about
-international yacht-racing. From Union Square may be seen a large wall,
-upon which is painted a quaint landscape of gigantic proportions. It is
-a bit of thoroughly artistic design, fitting into the general color
-scheme of the square, and its attractiveness gives it minor advertising
-value for the firm that has taken an original way of masking a blank
-wall. This decoration was painted from a small design, made for the
-above advertising agency by a painter of prominence. The same agency, in
-compiling a catalogue of cash registers some time ago, referred to their
-utilitarian ugliness of design. The cash register manufacturers
-protested that these were the best designs they had been able to make,
-whereupon the advertising agency commissioned four sculptors, who
-elaborated dainty cash-register cases in the _art nouveau_ manner, for
-installation in cafés, milliners’ shops, and other fine establishments.
-
-Advertising requires versatility of a high order. A newspaper writer, so
-long as he makes his articles interesting to the widest public, is not
-required to give too strict attention to technicalities—he writes upon
-this subject to-day and upon one at the opposite pole to-morrow. A
-writer for a trade journal, on the other hand, need not give pains to
-human interest if his technical grasp of the iron market, the
-haberdashery trade, or the essentials of machine-shop practice is sure.
-Moreover, each year’s experience in writing for a trade journal adds to
-his knowledge of its subject and makes his work so much the surer and
-simpler. But the writer of advertising must combine human interest with
-strict accuracy; his subject is constantly changing, unless he is a
-specialist in a certain line, taking advertising commissions at
-intervals. To-day he studies the methods of making cigars and the many
-different kinds of tobacco that enter therein; to-morrow he writes a
-monograph on enameled tin cans, investigating the processes of making
-them in the factory; and the day after that his topic may be breakfast
-foods, taking him into investigations of starch, gluten, digestive
-functions, diet and health, and setting him upon a weary hunt for
-synonyms to describe the “rich nutty flavor” that all breakfast foods
-are said to have. All the illustrative work of an advertising artist
-must be so true to detail that it will pass the eyes of men who spend
-their lives making the things he pictures. The Camusots and Matifats no
-longer provide costly orgies for Grub Street, sitting by meekly to enjoy
-the flow of wit and banter. They now employ criticism in moulding their
-literature of business. It was one of them who, difficult to please in
-circulars, looked over the manuscript submitted by an advertising free
-lance with more approval than was his custom. “This is not bad,” he
-commented; “not bad at all—and yet—I have seen all these words used
-before.”
-
-An interesting new development of advertising is the business
-periodical, a journal published by a large manufacturer, usually, and
-sent out monthly to retail agents or his consuming public. In its pages
-are printed articles about the manufacturer’s product, descriptions of
-its industrial processes, news of the trade, and miscellany. Many of
-these periodicals are extremely interesting for themselves. There must
-be dozens of them in New York—none of the newspaper directories list
-them. Writers who are not especially familiar with the product with
-which they deal often furnish a style of matter for them that is valued
-for its fresh point of view and freedom from trade and technical
-phraseology. These publications range from journals of a dozen pages,
-issued on the “every little while” plan for the retail trade of a rubber
-hose manufacturer, to the monthly magazine which a stocking jobber mails
-to thousands of youngsters all over the land to keep them loyal to his
-goods.
-
-This, then, is the market in its main outlines. But a mass of detail has
-been eliminated. In groups large and small there are the poster artists
-who work for theatrical managers and lithographers; the strange, obscure
-folk who write the subterranean dime-novel stories of boyhood; the
-throngs of models who go from studio to studio, posing at the uniform
-rate of fifty cents an hour whether they work constantly or seldom; the
-engravers who have made an art of retouching half-tone plates; the great
-body of crafts-and-arts workers which has sprung up in the past five
-years and which leads the free-lance life in studios, selling pottery,
-decorated china, wood, and metal work to rich patrons; the serious
-painters whose work is found in exhibitions, and the despised “buckeye”
-painter who paints for the department stores and cheap picture shops;
-the etchers, the portrait painters, and the “spotknockers” who lay in
-the tones of the crude “crayon portrait” for popular consumption—these
-and a multitude of others inhabit Greater Grub Street, knowing no
-regularity of employment, of hours, or of income.
-
-
- IV
-
-While its opportunities are without conceivable limitation, Grub Street
-is not a thoroughfare littered with currency, but is paved with
-cobblestones as hard as any along the other main avenues of New York’s
-life and energy. The Great Man of the Provinces, landing at Cortlandt or
-Twenty-third Street after an apprenticeship at newspaper work in a minor
-city, steps into a world strangely different from the one he has known.
-For, just to be a police reporter elsewhere is to be a journalist, and
-journalism is the same as literature, and literature is honorable, and a
-little mysterious, and altogether different from the management of a
-stove foundry, or the proprietorship of a grocery house, or any other of
-the overwhelmingly material things that make up American life. Times
-have not greatly changed since Lucien de Rubempré was the lion of Madame
-de Bargeton’s salon at Angoulême, and this is a matter they seem to have
-ordered no better in provincial France. To be a writer or artist of any
-calibre elsewhere breeds a form of homage and curiosity and a certain
-sure social standing. But New York strikes a chill over the Great Man of
-the Provinces, because it is nothing at all curious or extraordinary for
-one to write or draw in a community where thousands live by these
-pursuits. They carry no homage or social standing on their face, and the
-editorial world is even studied in its uncongeniality toward the
-newcomer, because he is so fearfully likely to prove one of the
-ninety-nine in every hundred aspirants who cannot draw or write well
-enough. The ratio that holds in the mass of impossible manuscript and
-sketches that pours into every editorial office is also the ratio of the
-living denizens of Grub Street. The Great Man of the Provinces is
-received on the assumption that he is unavailable, with thanks, and the
-hope that he will not consider this a reflection upon his literary or
-artistic merit.
-
-So he finds himself altogether at sea for a while. No Latin Quarter
-welcomes him, for this community has no centre. His estimates of
-magazine values, formed at a distance, are quickly altered. Many lines
-of work he had never dreamed of, and channels for selling it, come to
-light day by day. To pass the building where even _Munsey’s_ is
-published gives him a thrill the first time; yet after a few months in
-New York he finds that the great magazines, instead of being nearer, are
-really farther away than they were in the provinces. Of the other
-workers he meets, few aspire to them, while of this few only a fraction
-get into their pages. He calls on editors, perhaps, and finds them a
-strange, non-committal caste, talking very much like their own rejection
-slips. No editor will definitely give him a commission, even if he
-submits an idea that seems good, but can at most be brought to admit
-under pressure that, if the Great Man were to find himself in that
-neighborhood with the idea all worked up, the editor _might_ be
-interested in seeing it, perhaps even reading it—yet he must not
-understand this as in any way binding ... the magazine is very full just
-at present ... hadn’t he better try the newspapers, now? For there are
-more blanks than prizes walking the Grub Street paving, and persons of
-unsound minds have been known to take to literature as a last resort,
-and the most dangerous person to the editor is not a rejected
-contributor at all, but one who has been accepted once and sees a gleam
-of a chance that he may be again.
-
-If the Great Man really has “stuff” in him, he stops calling on editors
-and submits his offerings by mail. Even if he attains print in a worthy
-magazine, he may work a year without seeing its notable contributors, or
-its minor ones, or its handmaidens, or even its office-boy. Two men
-jostled one another on Park Row one morning as they were about to enter
-the same newspaper building, apologized, and got into the elevator
-together. There a third introduced them, when it turned out that one had
-been illustrating the work of the other for two years, and each had
-wished to know the other, but never got around to it. An individual
-circle of friends is easily formed in Grub Street, but the community as
-a whole lives far and wide and has no coherence.
-
-What ability or skill the Great Man brought from his province may be
-only the foundation for real work. There will surely be extensive
-revising of ideals and methods. A story is told of a poet who came to
-the metropolis with a completed epic. This found no acceptance, so after
-cursing the stupidity of the public and the publishers, he took to
-writing “Sunday stuff.” Soon the matter-of-fact attitude of the workers
-around him, with the practical view of the market he acquired, led him
-to doubt the literary value of the work he had done in the sentimental
-atmosphere of his native place. Presently a commission to write a column
-of humor a week came to him, and he cut his epic into short lengths,
-tacked a squib on each fragment, and eventually succeeded in printing it
-all as humor, at a price many times larger than the historic one brought
-by _Paradise Lost_. Another newcomer brought unsalable plays and high
-notions of the austerity of the artistic vocation. Three months after
-his arrival he was delighted to get a commission to write the handbook a
-utilitarian publisher proposed to sell to visitors seeing the
-metropolis. This commission not only brought a fair payment for the
-manuscript on delivery, but involved a vital secondary consideration.
-The title of the work was “Where to Eat in New York,” and its
-preparation made it necessary for the author to dine each evening for a
-month in a different café at the proprietor’s expense.
-
-This practical atmosphere of Grub Street eventually makes for
-development in the writer or artist who has talent. It is an atmosphere
-suited to work, for the worker is left alone in the solitude of the
-multitude. False ideals and sentimentality fade from his life, and his
-style takes on directness and vigor. Greater Grub Street is not given to
-reviling the public for lack of ideals or appreciation. The free lance’s
-contact with the real literary market, day after day, teaches him that,
-as soon as he can produce the manuscript of the great American novel,
-there are editors who may be trusted to perceive its merit, and
-publishers ready to buy.
-
-
- V
-
-This free-lance community of the metropolis is housed all over Manhattan
-Island, as well as in the suburbs and adjacent country for a hundred
-miles or more around. An amusing census of joke-writers and humorists
-was made not long ago by a little journal which a New Jersey railroad
-publishes in the interest of its suburban passenger traffic. It was
-shown, by actual names and places of residence, that more than three
-fourths of the writers who keep the suburban joke alive live in Suburbia
-themselves.
-
-New York has no Latin Quarter. As her publications are scattered over
-the city from Park Row to Forty-second Street, so the dwellings of
-free-lance workers are found everywhere above Washington Square. There
-are numerous centres, however. Washington Square is one for newspaper
-men and women, and in its boarding-houses and apartment hotels are also
-found many artists who labor in studios near by. Tenth Street, between
-Broadway and Sixth Avenue, has a few studios remaining, surrounded by
-the rising tide of the wholesale clothing trade, chief among them being
-the Fleischmann Building, next Grace Church, and the old studio building
-near Sixth Avenue. More old studios are found in Fourteenth Street; and
-around Union Square the new skyscrapers house a prosperous class of
-illustrators who do not follow the practice of living with their work.
-On the south side of Twenty-third Street, from Broadway to Fourth
-Avenue, is a row of old-time studios, and pretty much the whole gridiron
-of cross streets between Union and Madison squares has others, old and
-new. Thence, Grub Street proceeds steadily uptown until, in the
-neighborhood of Central Park, it may be said to have arrived.
-
-Look over the roofs in any of these districts and the toplight hoods may
-be seen, always facing north, as though great works were expected from
-that point of the compass. Grub Street is the top layer of New York, and
-dislikes to be far from the roof. A studio that has been inhabited by a
-succession of artists and writers for twenty, thirty, forty years, may
-be tenanted to-day by a picturesque young man in slouch hat, loose
-neckerchief, and paint-flecked clothes, who eats about at cheap cafés,
-and sleeps on a cot that in daytime serves as a lounge under its dusty
-Oriental canopy. The latter ornament is the unfailing mark of that kind
-of studio, and with it go, in some combination, a Japanese umbrella and
-a fish-net. This young man makes advertising pictures, perhaps, or puts
-the frames around the half-tone illustrations for a Sunday newspaper. By
-that he lives, and for his present fame draws occasional “comics” for
-_Life_. But with an eye to Immortality, he paints, so that there are
-always sketching trips to be made, and colors to putter with, and art,
-sacred art, to talk of in the terms of the technician. Or such an old
-studio may shelter some forlorn spinster who ekes out a timid existence
-by painting dinner cards or the innumerable whatnots produced and sold
-by her class in Grub Street.
-
-In the newer studios are found two methods of working. Prosperous
-illustrators, writers, and teachers may prefer a studio in an office
-building, where no one is permitted to pass the night, conducting their
-affairs with the aid of a stenographer and an office boy. Others live
-and work in the newer studios that have been built above Twenty-third
-Street in the past decade. Few of the traditions of Bohemia are
-preserved by successful men and women. The young man of the Sunday
-supplement, and the amateur dauber, once he succeeds as a magazine
-illustrator, drops his slouch hat, becomes conventional in dress, and
-ceases to imitate outwardly an artistic era that is past. Success brings
-him in contact with persons of truer tastes, and he changes to match his
-new environment. This is so fundamental in Grub Street that the ability
-of any of its denizens may be gauged by the editor’s experienced eye;
-the less a given individual dresses like the traditional artist or
-writer of the Parisian Latin Quarter, the nearer he is, probably, to
-being one.
-
-Women make up a large proportion of the dwellers in Grub Street, and its
-open market, holding to no distinctions of sex in payment for acceptable
-work, is in their favor. Any of the individual markets offers a fair
-field for their work, and in most of them the feminine product is sought
-as a foil to the staple masculine.
-
-What is the average Grub Street income? That would be difficult to know,
-for the free lance, as a rule, keeps no cash-book. Many workers exist on
-earnings no larger than those of a country clergyman, viewed
-comparatively from the standpoint of expenses, and among them are men
-and women of real ability. Given the magic of business tact, they might
-soon double their earnings. Business ability is the secret of monetary
-success in Greater Grub Street. One must know where to sell, and also
-what to produce. It pays to aim high and get into the currents of the
-best demand, where prices are better, terms fairer, and competition an
-absolute nullity. Even the cheapest magazines and newspapers pay well
-when the free lance knows how to produce for them. Hundreds of workers
-are ill paid because they have not the instinct of the compiler.
-Scissors are mightier than the pen in this material market; with them
-the skillful ones write original articles and books—various information
-brought together in a new focus.
-
-While untold thousands of impossible articles drift about the editorial
-offices, these editors are looking for what they cannot often describe.
-A successful worker in Grub Street divines this need and submits the
-thing itself. Often the need is most tangible. For two weeks after the
-Martinique disaster the newspapers and syndicates were hunting articles
-about volcanoes—not profound treatises, but ordinary workmanlike
-accounts such as could be tried out of any encyclopedia. Yet hundreds of
-workers, any one of whom might have compiled the needed articles,
-continued to send in compositions dealing with abstract subjects, things
-far from life and events, and were turned down in the regular routine.
-Only a small proportion of free lances ever become successful, but those
-who do, achieve success by attention to demand, with the consequence
-that most of their work is sold before it is written.
-
-This community is perhaps the most diversified to be found in a national
-centre of thought and energy. Paris, London, Munich, Vienna, Rome—each
-has the artistic tradition and atmosphere, coming down through the
-centuries. But this Grub Street of the new world is wholly material,—a
-“boom town” of the arts,—embodying in its brain and heart only
-prospects, hopes. Its artistic rating is written plainly in our current
-literature. There is real artistic struggle and aspiration in it all,
-undoubtedly, but not enough to sweeten the mass.
-
-Greater Grub Street is utilitarian. That which propels it is not Art,
-but Advertising—not Clio or Calliope, but Circulation.
-
-
-
-
- JOURNALISM AS A CAREER
-
- BY CHARLES MOREAU HARGER
-
-
- I
-
-In a recent discussion with a successful business man concerning an
-occupation for the business man’s son, a college graduate, some one
-suggested: “Set him up with a newspaper. He likes the work and is
-capable of success.”
-
-“Nothing in it,” was the prompt reply. “He can make more money with a
-clothing store, have less worry and annoyance, and possess the respect
-of more persons.”
-
-This response typifies the opinion of many fathers regarding a newspaper
-career. It is especially common to the business man in the rural and
-semi-rural sections. The dry-goods merchant who has a stock worth twenty
-thousand dollars, and makes a profit of from three thousand dollars to
-five thousand dollars a year, realizes that the editor’s possessions are
-meagre, and believes his income limited. He likewise hears complaints
-and criticisms of the paper. Comparing his own placid money-making
-course with, what he assumes to be the stormy and unprofitable struggle
-of the publisher, he considers the printing business an inferior
-occupation.
-
-For this view the old-time editor is largely responsible. For decades it
-was his pride to make constant reference to his poverty-stricken
-condition, to beg subscribers to bring cord-wood and potatoes on
-subscription, to glorify as a philanthropist the farmer who “called
-to-day and dropped a dollar in the till.” The poor-editor joke is as
-well established as the mother-in-law joke or the lover-and-angry-father
-joke, and about as unwarranted; yet it has built up a sentiment, false
-in fact and suggestion, often accepted as truth.
-
-To the younger generation, journalism presents another aspect. The
-fascination of doing things, of being in the forefront of the world’s
-activities, appeals to young men and young women of spirit. Few are they
-who do not consider themselves qualified to succeed should they choose
-this profession. To the layman it seems so easy and so pleasant to write
-the news and comment of the day, to occupy a seat on the stage at public
-meetings, to pass the fire-lines unquestioned.
-
-Not until the first piece of copy is handed in does the beginner
-comprehend the magnitude of his task or the demand made upon him for
-technical skill. When he sees the editor slash, blue-pencil, and
-rearrange his story, he appreciates how much he has yet to learn. Of
-this he was ignorant in his high school and his college days, and he was
-confident of his ability. An expression of choice of a life-work by the
-freshman class of a college or university will give a large showing for
-journalism; in the senior year it will fall to a minor figure, not more
-than from three to seven per cent of the whole. By that period the
-students have learned some things concerning life, and have decided,
-either because of temperament, or as did the business man for his son,
-for some other profession.
-
-To those who choose it deliberately as a life-work, obtaining a position
-presents as many difficulties as it does in any other profession. The
-old-time plan by which the beginner began as “devil,” sweeping out the
-office, cleaning the presses, and finally rising to be compositor and
-writer, is in these days of specialization out of date. The newspaper
-business has as distinct departments as a department store. While a full
-knowledge of every part of the workings of the office is unquestionably
-valuable, the eager aspirant finds time too limited to serve a long
-apprenticeship at the mechanical end in order to prepare himself for the
-writing-room.
-
-Hence we find the newspaper worker seeking a new preparation. He strives
-for a broad knowledge, rather than mechanical training, and it is from
-such preparation that he enters the newspaper office with the best
-chances of success. Once the college man in the newspaper office was a
-joke. His sophomoric style was the object of sneers and jeers from the
-men who had been trained in the school of actual practice at the desk.
-To-day few editors hold to the idea that there can be no special
-preparation worth while outside the office, just as you find few farmers
-sneering at the work of agricultural colleges. It is not uncommon to
-find the staff of a great newspaper composed largely of college men, and
-when a new man is sought for the writing force it is usually one with a
-college degree who obtains the place. It is recognized that the ability
-to think clearly, to write understandable English, and to know the big
-facts of the world and its doings, are essential, and that college
-training fits the young man of brains for this. Such faults as may have
-been acquired can easily be corrected.
-
-Along with the tendency toward specialization in other directions,
-colleges and universities have established schools or departments of
-journalism in which they seek to assist those students who desire to
-follow that career. It is not a just criticism of such efforts to say,
-as some editors have said, that it is impossible to give practical
-experience outside a newspaper office. Such an opinion implies that news
-and comment can be written only within sound of a printing-press; yet a
-vast deal of actual everyday work on the papers themselves is done by
-persons outside the office.
-
-About twenty colleges and universities, chiefly in the Middle West and
-Northwest, have established such schools. They range in their curriculum
-from courses of lectures by newspaper men continued through a part of
-the four-years’ course, to complete schools with a systematic course of
-study comprehending general culture, history, and science, with actual
-work on a daily paper published by the students themselves, on which,
-under the guidance of an experienced newspaper man, they fill creditably
-every department and assist in the final make-up of the publication.
-They even gain a fair comprehension of the workings of linotypes,
-presses, and the details of composition, without attempting to attain
-such hand-skill as to make them eligible to positions in the mechanical
-department.
-
-These students, in addition to possessing the broad culture that comes
-with a college degree, know how to write a “story,” how to frame a
-headline, how to construct editorial comment, and they certainly enter
-the newspaper office lacking the crudeness manifested by those who have
-all the details of newspaper style to learn. This sort of schooling does
-not make newspaper men of the unfit, but to the fit it gives a
-preparation that saves them much time in attaining positions of value.
-That a course of this kind will become an integral part of many more
-colleges is probable.
-
-In these schools some of the most capable students enroll. They are the
-young men and young women of literary tastes and keen ambitions. They
-are as able as the students who elect law, or science, or engineering.
-From months of daily work in a class-room fitted up like the city room
-of a great newspaper, with definite news-assignments and tasks that
-cover the whole field of writing for the press, they can scarcely fail
-to absorb some of the newspaper spirit, and graduate with a fairly
-definite idea of what is to be required of them.
-
-
- II
-
-Then there comes the question, where shall the start be made? Is it best
-to begin on the small paper and work toward metropolitan journalism? or
-to seek a reporter’s place on the city daily and work for advancement?
-
-Something is to be said for the latter course. The editor of one of the
-leading New York dailies remarked the other day: “The man who begins in
-New York, and stays with it, rises if he be capable. Changes in the
-staffs are frequent, and in a half-dozen years he finds himself well up
-the ladder. It takes him about that long to gain a good place in a
-country town, and then if he goes to the city he must begin at the
-bottom with much time wasted.” This is, however, not the essential
-argument.
-
-Who is the provincial newspaper man? Where is found the broadest
-development, the largest conception of journalism? To the beginner the
-vision is not clear. If he asks the busy reporter, the nervous special
-writer on a metropolitan journal, he gets this reply: “If I could only
-own a good country paper and be my own master!” Then, turning to the
-country editor, he is told: “It is dull in the country town—if I could
-get a place on a city journal where things are happening!” Each can give
-reasons for his ambition, and each has from his experience and
-observation formed an _ex parte_ opinion. Curiously, in view of the
-glamour that surrounds the city worker, and the presumption that he has
-attained the fullest possible equipment for the newspaper field, he is
-less likely to succeed with satisfaction to himself on a country paper
-than is the country editor who finds a place in the city.
-
-The really provincial journalist, the worker whose scope and ideals are
-most limited, is often he who has spent years as a part of a great
-newspaper-making machine. Frequently, when transplanted to what he
-considers a narrower field, which is actually one of wider demands, he
-fails in complete efficiency. The province of the city paper is one of
-news-selection. Out of the vast skein of the day’s happenings what shall
-it select? More “copy” is thrown away than is used. The _New York Sun_
-is written as definitely for a given constituency as is a technical
-journal. Out of the day’s news it gives prominence to that which fits
-into its scheme of treatment, and there is so much news that it can fill
-its columns with interesting material, yet leave untouched a myriad of
-events. The _New York Evening Post_ appeals to another constituency, and
-is made accordingly. The _World_ and _Journal_ have a far different
-plan, and “play up” stories that are mentioned briefly, or ignored, by
-some of their contemporaries. So the writer on the metropolitan paper is
-trained to sift news, to choose from his wealth of material that which
-the paper’s traditions demand shall receive attention; and so abundant
-is the supply that he can easily set a feast without exhausting the
-market’s offering. Unconsciously he becomes an epicure, and knows no day
-will dawn without bringing him his opportunity.
-
-What happens when a city newspaper man goes to the country? Though he
-may have all the graces of literary skill and know well the art of
-featuring his material, he comes to a new journalistic world. Thus did
-the manager of a flourishing evening daily in a city of fifty thousand
-put it: “I went to a leading metropolitan daily to secure a city editor,
-and took a man recommended as its most capable reporter, one with years
-of experience in the city field. Brought to the new atmosphere, he was
-speedily aware of the changed conditions. In the run of the day’s news
-rarely was there a murder, with horrible details as sidelights; no
-heiress eloped with a chauffeur; no fire destroyed tenements and lives;
-no family was broken up by scandal. He was at a loss to find material
-with which to make local pages attractive. He was compelled to give
-attention to a wide range of minor occurrences, most of which he had
-been taught to ignore. In the end he resigned. I found it more
-satisfactory to put in his place a young man who had worked on a
-small-town daily and was in sympathy with the things that come close to
-the whole community, who realized that all classes of readers must be
-interested in the paper, all kinds of happenings reported, and the paper
-be made each evening a picture of the total sum of the day’s events,
-rather than of a few selected happenings. The news-supply is limited,
-and all must be used and arranged to interest readers—and we reach all
-classes of readers, not a selected constituency.”
-
-The small-town paper must do this, and because its writers are forced so
-to look upon their field they obtain a broader comprehension of the
-community life than do those who are restricted to special ideas and
-special conceptions of the paper’s plans. The beginner who finds his
-first occupation on a country paper, by which is meant a paper in one of
-the smaller cities, is likely to obtain a better all-round knowledge of
-everything that must be done in a newspaper office than the man who goes
-directly to a position on a thoroughly organized metropolitan journal.
-He does not secure, however, such helpful training in style or such
-expert drill in newspaper methods. He is left to work out his own
-salvation, sometimes becoming an adept, but frequently dragging along in
-mediocrity. When he goes from the small paper to the larger one, he has
-a chance to acquire efficiency rapidly. The editor of one of the
-country’s greatest papers says that he prefers to take young men of such
-training, and finds that they have a broader vision than when educated
-in newspaper-making from the bottom in his own office.
-
-It is easy to say, as did the merchant concerning his son, that there
-are few chances for financial success in journalism. Yet it is probable
-that for the man of distinction in journalism the rewards are not less
-than they are in other professions. The salaries on the metropolitan
-papers are liberal, and are becoming greater each year as the business
-of news-purveying becomes better systematized and more profitable. The
-newspaper man earns vastly more than the minister. The editor in the
-city gets as much out of life as do the attorneys. The country editor,
-with his plant worth five thousand dollars or ten thousand dollars,
-frequently earns for his labors as satisfactory an income as the banker;
-while the number of editors of country weeklies who have a profit of
-three thousand dollars or more from their papers is astonishing.
-
-It is, of course, not always so, any more than it is true that the
-lawyer, preacher, or physician always possesses a liberal income. When
-the city editor makes sport of the ill-printed country paper, he forgets
-under what conditions the country editor at times works. A prosperous
-publisher with sympathy in his heart put it this way:—
-
-“The other day we picked up a dinky weekly paper that comes to our desk
-every week. As usual we found something in it that made us somewhat
-tired, and we threw it down in disgust. For some reason we picked it up
-again and looked at it more closely. Our feelings, somehow or other,
-began to change. We noted the advertisements. They were few in number,
-and we knew that the wolf was standing outside the door of that little
-print-shop and howling. The ads were poorly gotten up, but we knew why.
-The poor fellow didn’t have enough material in his shop to get up a good
-ad. It was poorly printed—almost unreadable in spots. We knew again what
-was the matter. He needed new rollers and some decent ink, but probably
-he didn’t have the money to buy them. One of the few locals spoke about
-‘the editor and family.’ So he had other mouths to feed. He was burning
-midnight oil in order to save hiring a printer. He couldn’t afford it.
-True, he isn’t getting out a very good paper, but at that, he is giving
-a whole lot more than he is receiving. It is easy to poke fun at the
-dinky papers when the waves of prosperity are breaking in over your own
-doorstep. Likely, if we were in that fellow’s place we couldn’t do as
-well as he does.”
-
-The profession of the publicist naturally leads to politics, and the
-editor is directly in the path to political preferment. The growth of
-the primary system adds greatly to the chance in this direction. One of
-the essentials of success at a primary is that the candidate have a wide
-acquaintance with the public, that his name shall have been before the
-voters sufficiently often for them to become familiar with it. The
-editor who has made his paper known acquires this acquaintance. He goes
-into the campaign with a positive asset. One western state, for
-instance, has newspaper men for one third of its state officers and
-forty per cent of its delegation in Congress. This is not exceptional.
-It is merely the result of the special conditions, both of fitness and
-prominence, in the editor’s relation to the public.
-
-This very facility for entering politics is perhaps an objection rather
-than a benefit. The editor who is a seeker after office finds himself
-hampered by his ambitions and he is robbed of much of the independence
-that goes to make his columns of worth. The ideal position is when the
-editor owns, clear of debt, a profit-making plant and is not a candidate
-for any office. Just so far as he departs from this condition does he
-find himself restricted in the free play of his activities. If debt
-hovers, there is temptation to seek business at the expense of editorial
-utterance; if he desires votes, he must temporize often in order to win
-friendships or to avoid enmities. Freedom from entangling alliances,
-absolutely an open way, should be the ambition of the successful
-newspaper worker. Fortunate is the subordinate who has an employer so
-situated, for in such an office can be done the best thinking and the
-clearest writing. Though he may succeed in other paths, financially,
-socially, and politically, he will lack in his career some of the finer
-enjoyments that can come only with unobstructed vision.
-
-
- III
-
-It is not agreed that everyday newspaper work gives especial fitness for
-progress in literature. The habit of rapid writing, of getting a story
-to press to catch the first edition, has the effect for many of creating
-a style unfitted for more serious effort. Yet when temperament and taste
-are present, there is no position in which the aspirant for a place in
-the literary field has greater opportunity. To be in touch with the
-thought and the happenings of the world gives opportunity for
-interpretation of life to the broader public of the magazine and the
-published volume. Newspaper work does not make writers of books, but
-experience therein obtained does open the way; and the successes, both
-in fiction and economics, that have come in the past decade from the
-pens of newspaper workers is ample evidence of the truth of this
-statement.
-
-It is one of the criticisms of the press that it corrupts beginners and
-not only gives them a false view of life, but compels them to do things
-abhorrent to those possessed of the finer feelings of good taste and
-courtesy. The fact is that journalism is, to a larger degree than almost
-all other businesses or professions, individualistic. It is to each
-worker what he makes it. The minister has his way well defined; he must
-keep in it or leave the profession. The teacher is restrained within
-limits; the lawyer and physician, if they would retain standing, must
-follow certain codes. The newspaper worker is a free lance compared with
-any of these.
-
-The instances in which a reporter is asked to do things in opposition to
-the best standards of ethics and courtesy are rare—and becoming rarer.
-The paper of to-day, though a business enterprise as well as a medium of
-publicity and comment, has a higher ideal than that of two decades ago.
-The rivalry is greater, the light of competition is stronger, the
-relation to the public is closer. Little mystery surrounds the press.
-Seldom does the visitor stand open-eyed in wonder before the “sanctum.”
-The average man and woman know how “copy” is prepared, how type is set,
-how the presses operate. The newspaper office is an “open shop” compared
-with the early printing-offices, of which the readers of papers stood
-somewhat in awe. Because of this, there is less temptation and less
-opportunity for obscure methods. The profession offers to the young man
-and young woman an opportunity for intelligent and untainted occupation.
-Should there be a demand that seems unreasonable or in bad taste, plenty
-of places are open on papers that have a higher standard of morals and
-are conducted with a decent respect for the opinions and rights of the
-public.
-
-Nor is it necessary that the worker indulge in any pyrotechnics in
-maintaining his self-respect. The editor of one of the leading papers of
-western New York quietly resigned his position because he could not with
-a clear conscience support the nominee favored by the owner of the
-paper. He did nothing more than many men have done in other positions.
-His action was not proof that his employer was dishonest, but that there
-were two points of view and he could not accept the one favored by the
-publisher. Such a course is always open, and so wide is the publishing
-world that there is no need for any one to suffer. Nor can a paper or an
-editor fence in the earth. With enough capital to buy a press and paper,
-and to hire a staff, any one can have his say—and frequently the most
-unpromising field proves a bonanza for the man with courage and
-initiative.
-
-In a long and varied experience as editor, I have rarely found an
-advertiser who was concerned regarding the editorial policy of the
-paper. The advertiser wants publicity; he is interested in
-circulation—when he obtains that, he is satisfied. Instances there are
-where the advertiser has a personal interest in some local enterprise
-and naturally resents criticism of its management, but such situations
-can be dealt with directly and without loss of self-respect to the
-publisher. Not from the advertiser comes the most interference with the
-press. If there were as little from men with political schemes, men with
-pet projects to promote, men (and women) desiring to use the newspaper’s
-columns to boost themselves into higher positions or to acquire some
-coveted honor, an independent and self-respecting editorial policy could
-be maintained without material hindrance. With the right sort of good
-sense and adherence to conviction on the part of the publisher it can be
-maintained under present conditions—and the problem becomes simpler
-every year. More papers that cannot be cajoled, bought, or bulldozed are
-published to-day than ever before in the world’s history. The “organ” is
-becoming extinct as the promotion of newspaper publicity becomes more a
-business and less a means of gratifying ambition.
-
-Publishers have learned that fairness is the best policy, that it does
-not pay to betray the trust of the public, and journalism becomes a more
-attractive profession exactly in proportion as it offers a field where
-self-respect is at a premium and bosses are unconsidered. The new
-journalism demands men of high character and good habits. The old story
-of the special writer who, when asked what he needed to turn out a good
-story for the next day’s paper, replied, “a desk, some paper, and a
-quart of whiskey,” does not apply. One of the specifications of every
-request for writers is that the applicant shall not drink. Cleanliness
-of life, a well-groomed appearance, a pleasing personality, are
-essentials for the journalist of to-day. The pace is swift, and he must
-keep his physical and mental health in perfect condition.
-
-That there is a new journalism, with principles and methods in harmony
-with new political and social conditions and new developments in
-news-transmission and the printing art, is evident. The modern newspaper
-is far more a business enterprise than was the one of three decades ago.
-To some observers this means the subordination of the writer to the
-power of the publisher. If this be so in some instances, the correction
-lies with the public. The abuse of control should bring its own
-punishment in loss of patronage, or of influence, or of both. The
-newspaper, be it published in a country village or in the largest city,
-seeks first the confidence of its readers. Without this it cannot secure
-either business for its advertising pages or influence for its
-ambitions. Publicity alone may once have sufficed, but rivalry is too
-keen to-day. Competition brings a realizing sense of fairness. Hence it
-is that there is a demand for well-equipped young men and clever young
-women who can instill into the pages of the press frankness, virility,
-and a touch of what newspaper men call “human interest.”
-
-The field is broad; it has place for writers of varied accomplishments;
-it promises a profession filled with interesting experiences and close
-contact with the world’s pulse. It is not for the sloth or for the
-sloven, not for the conscienceless or for the unprepared. Without real
-qualifications for it, the ambitious young person would better seek some
-other life-work.
-
-
-
-
- BIBLIOGRAPHY
-
-
- 1. Books on Principles of Journalism
-
- Adams, Samuel Hopkins. The Clarion. A novel. 1914.
-
- Bleyer, W. G. Newspaper Writing and Editing. The Function of the
- Newspaper, pp. 331–389. 1913.
-
- Hapgood, Norman. Everyday Ethics. Ethics of Journalism, pp. 1–15.
- 1910.
-
- Holt, Hamilton. Commercialism and Journalism. 1909.
-
- Proceedings of the First National Newspaper Conference. University of
- Wisconsin. 1913.
-
- Reid, Whitelaw. American and English Studies. Journalistic Duties and
- Opportunities, v. 2, pp. 313–344. 1913.
-
- Rogers, Jason. Newspaper Building. 1918.
-
- Rogers, J. E. The American Newspaper. 1909.
-
- Scott-James, R. A. The Influence of the Press. 1913.
-
- Thorpe, Merle, _editor_. The Coming Newspaper. 1915.
-
-
- 2. What Typical Newspapers Contain
-
- Wilcox, Delos F. The American Newspaper: A Study in Social Psychology.
- Annals of the American Academy, v. 16, p. 56. (July, 1900.)
-
- Garth, T. R. Statistical Study of the Contents of Newspapers. School
- and Society, v. 3, p. 140. (Jan. 22, 1916.)
-
- Tenney, A. A. Scientific Analysis of the Press. Independent, v. 73, p.
- 895. (Oct. 17, 1912.)
-
- Mathews, B. C. Study of a New York Daily. Independent, v. 68, p. 82.
- (Jan. 13, 1910.)
-
-
- 3. What the Public Wants
-
- Thorpe, Merle, _editor_. The Coming Newspaper, pp. 223–247; Symposium:
- Giving the Public What It Wants, by newspaper and magazine
- editors. 1915.
-
- Independent Chicago Journalist, An. Is an Honest and Sane Newspaper
- Possible? American Journal of Sociology, v. 15, p. 321. (Nov.
- 1909.)
-
- What the Public Wants. Dial, v. 47, p. 499. (Dec. 16, 1909.)
-
- Haskell, H. J. The Public, the Newspaper’s Problem. Outlook, v. 91, p.
- 791. (April 3, 1909.)
-
- Stansell, C. V. People’s Wants. Nation, v. 98, p. 236. (March 6,
- 1914.)
-
- Newspapers as Commodities. Nation, v. 94, p. 236. (May 9, 1912.)
-
- Scott, Walter Dill. The Psychology of Advertising, pp. 226–248. 1908.
-
- Bennett, Arnold. What the Public Wants. A play. 1910.
-
-
- 4. What Is News?
-
- What Is News? A Symposium from the Managing Editors of the Great
- American Newspapers. Collier’s Weekly, v. 46, p. 22 (March 18,
- 1911); v. 47, p. 44 (April 15, 1911); v. 47, p. 35 (May 6, 1911);
- v. 47, p. 42 (May 13, 1911); v. 47, p. 26 (May 20, 1911).
-
- Irwin, Will. What Is News? Collier’s Weekly, v. 46, p. 16. (March 11,
- 1911.)
-
- What Is News? Outlook, v. 89, p. 137. (May 23, 1908.)
-
- What Is News? Scribner, v. 44, p. 507. (Oct. 1908.)
-
- Brougham, H. B. News—What Is It? Harper’s Weekly, v. 56, p. 21. (Feb.
- 17, 1912.)
-
-
- 5. The Reporter and the News
-
- Irwin, Will. “All the News That’s Fit to Print.” Collier’s Weekly, v.
- 47, p. 17. (May 6, 1911.)
-
- Irwin, Will. The Reporter and the News. Collier’s Weekly, v. 47, p.
- 21. (April 22, 1911.)
-
- Münsterberg, Hugo. The Case of the Reporter. McClure’s Magazine, v.
- 36, p. 435. (Feb. 1911.)
-
- Strunsky, Simeon. Two Kinds of Reporters. Century, v. 85, p. 955.
- (April 1913.)
-
- Gentlemanly Reporter, The. Century, v. 79, p. 149. (Nov. 1909.)
-
- Dealing in Scandal. Outlook, v. 97, p. 811. (April 15, 1911.)
-
- Seldes, G. H. and G. V. The Press and the Reporter. Forum, v. 52, p.
- 722. (Nov. 1914.)
-
-
- 6. Effects of News of Crime and Scandal
-
- Fenton, Francis. Influence of Newspaper Presentation upon the Growth
- of Crime and Other Anti-social Activity. 1911. Also in American
- Journal of Sociology, v. 16, pp. 342 and 538. (Nov. 1910, and Jan.
- 1911.)
-
- Phelps, E. B. Neurotic Books and Newspapers as Factors in the
- Mortality of Suicides and Crime. Bulletin of the American Academy
- of Medicine, v. 12, No. 5. (Oct. 1911.)
-
- Newspapers’ Sensations and Suggestion. Independent, v. 62, p. 449.
- (Feb. 21, 1907.)
-
- Tragic Sense. Nation, v. 87, p. 90. (July 30, 1908.)
-
- Danger of the Sensational Press. Craftsman, v. 19, p. 211. (Nov.
- 1910.)
-
- Howells, W. D. Shocking News. Harper’s Magazine, v. 127, p. 796. (Oct.
- 1913.)
-
- Irwin, Will. “All the News That’s Fit to Print.” Collier’s Weekly, v.
- 47, p. 17. (May 6, 1911.)
-
- Responsibility of the Press. Independent, v. 53, p. 2248. (Sept. 19,
- 1901.)
-
- Our Chamber of Horrors. Outlook, v. 99, p. 261. (Sept. 30, 1911.)
-
- The Newspaper as Childhood’s Enemy. Survey, v. 27, p. 1794. (Feb. 24,
- 1912.)
-
- Lessons in Crime at Fifty Cents per Month. Outlook, v. 85, p. 276.
- (Feb. 2, 1907.)
-
- The Man Who Ate Babies. Harper’s Weekly, v. 51, p. 296. (March 2,
- 1907.)
-
- Lawlessness and the Press. Century, v. 82, p. 146. (May 1911.)
-
- Newspaper Responsibility for Lawlessness. Nation, v. 77, p. 151. (Aug.
- 20, 1903.)
-
- Newspaper Invasion of Privacy. Century, v. 86, p. 310. (June 1913.)
-
- Newspaper Cruelty. Century, v. 84, p. 150. (May 1912.)
-
- Newspapers and Crime. Journal of Criminal Law, v. 2, p. 340. (Sept.
- 1912.)
-
-
- 7. Yellow and Sensational Journalism
-
- Irwin, Will. The Fourth Current. Collier’s Weekly, v. 46, p. 14. (Feb.
- 18, 1911.)
-
- Irwin, Will. The Spread and Decline of Yellow Journalism. Collier’s
- Weekly, v. 46, p. 18. (March 4, 1911.)
-
- Thomas, W. I. The Psychology of the Yellow Journal. American Magazine,
- v. 65, p. 491. (March 1908.)
-
- Brooks, Sydney. The Yellow Press: An English View. Harper’s Weekly, v.
- 55, p. 11. (Dec. 23, 1911.)
-
- Whibley, Charles. The American Yellow Press. Blackwood’s, v. 181, p.
- 531 (April 1907); also in Bookman, v. 25, p. 239. (May 1907.)
-
- Brisbane, Arthur. Yellow Journalism. Bookman, v. 19, p. 400. (June
- 1904.)
-
- Brisbane, Arthur. William Randolph Hearst. North American Review, v.
- 183, p. 511 (Sept. 21, 1906); editorial comment on this article,
- by George Harvey, on p. 569.
-
- Commander, Lydia K. The Significance of Yellow Journalism. Arena, v.
- 34, p. 150. (Aug. 1905.)
-
- Brunner, F. J. Home Newspapers and Others. Harper’s Weekly, v. 58, p.
- 24. (Jan. 10, 1914.)
-
- Pennypacker, S. W. Sensational Journalism and the Remedy. North
- American Review, v. 190, p. 587. (Nov. 1909.)
-
- Curb for the Sensational Press. Century, v. 83, p. 631. (Feb. 1912.)
-
-
- 8. Inaccuracy
-
- Smith, Munroe. The Dogma of Journalistic Inerrancy. North American
- Review, v. 187, p. 240. (Feb. 1908.)
-
- Collins, James H. The Newspaper—An Independent Business. Saturday
- Evening Post, v. 185, p. 25. (April 12, 1913.)
-
- Kelley, Fred C. Accuracy Pays in Any Business: New York World’s Bureau
- of Accuracy and Fair Play. American Magazine, v. 82, p. 50. (Nov.
- 1916.)
-
- New Credulity. Nation, v. 80, p. 241. (March 30, 1905.)
-
- Fakes and the Press. Science, v. 25, p. 391. (March 8, 1907.)
-
- Newspaper Science. Science, v. 25, p. 630. (April 19, 1907.)
-
- Gladden, Washington. Experiences with Newspapers. Outlook, v. 99, p.
- 387. (Oct. 14, 1911.)
-
- Irwin, Will. The New Era. Collier’s Weekly, v. 47, p. 15. (July 8,
- 1911.)
-
- Print the News. Outlook, v. 96, p. 563. (Nov. 12, 1910.)
-
- Falsification of the News. Independent, v. 84, p. 420. (Dec. 13,
- 1915.)
-
-
- 9. Faking
-
- Faking as a Fine Art. American Magazine, v. 75, p. 24. (Nov. 1912.)
-
- Bok, Edward. Why People Disbelieve the Newspapers. World’s Work, v. 7,
- p. 4567. (March 1904.)
-
- Offenses Against Good Journalism. Outlook, v. 88, p. 479. (Feb. 29,
- 1908.)
-
- Lying for the Sake of War. Nation, v. 98, p. 561. (May 14, 1914.)
-
- Wheeler, H. D. At the Front with Willie Hearst. Harper’s Weekly, v.
- 61, p. 340. (Oct. 9, 1915.)
-
- Russell, Isaac. Hearst-made War News. Harper’s Weekly, v. 59, p. 76.
- (July 25, 1914.)
-
- Hearst-made War News. Harper’s Weekly, v. 59, p. 186. (Aug. 22, 1914.)
-
- Dream Book. Outlook, v. 111, p. 535. (Nov. 3, 1915.)
-
- Hall, Howard. Hearst: War-maker. Harper’s Weekly, v. 61, p. 436. (Nov.
- 6, 1915.)
-
- Pulitzer, Ralph. Profession of Journalism: Accuracy in the News.
- Pamphlet published by the New York World. 1912.
-
-
- 10. Coloring the News
-
- Irwin, Will. The Editor and the News. Collier’s Weekly, v. 47, p. 18.
- (April 1, 1911.)
-
- Irwin, Will. Our Kind of People. Collier’s Weekly, v. 47, p. 17. (June
- 17, 1911.)
-
- Irwin, Will. The New Era. Collier’s Weekly, v. 47, p. 15. (July 8,
- 1911.)
-
- Irwin, Will. The Press Agent. Collier’s Weekly, v. 48, p. 24. (Dec. 2,
- 1911.)
-
- Confessions of a Managing Editor. Collier’s Weekly, v. 48, p. 18.
- (Oct. 28, 1911.)
-
- Tainted News as Seen in the Making. Bookman, v. 24, p. 396. (Dec.
- 1906.)
-
- Baker, Ray Stannard. How Railroads Make Public Opinion. McClure’s
- Magazine, v. 26, p. 535. (March 1906.)
-
- How the Reactionary Press Poisons the Public Mind. Arena, v. 38, p.
- 318. (Sept. 1907.)
-
-
- 11. Suppression of News
-
- Irwin, Will. The Power of the Press. Collier’s Weekly, v. 46, p. 15.
- (Jan. 21, 1911.)
-
- Irwin, Will. Advertising Influence. Collier’s Weekly, v. 47, p. 15.
- (May 27, 1911.)
-
- Irwin, Will. Our Kind of People. Collier’s Weekly, v. 47, p. 17. (June
- 17, 1911.)
-
- Irwin, Will. The Foe Within. Collier’s Weekly, v. 47, p. 17. (July 1,
- 1911.)
-
- The Patent Medicine Conspiracy against the Freedom of the Press.
- Collier’s Weekly, v. 36, p. 13. (Nov. 4, 1905.)
-
- Silencing the Press. Nation, v. 76, p. 4. (Jan. 1, 1903.)
-
- Stansell, C. V. Ethics of News Suppression. Nation, v. 96, p. 54.
- (Jan. 16, 1913.)
-
- A Real Case of Tainted News. Collier’s Weekly, v. 53, p. 16. (June 6,
- 1914.)
-
- Seitz, Don C. The Honor of the Press. Harper’s Weekly, v. 55, p. 11.
- (May 6, 1911.)
-
- Can the Wool Trust Gag the Press? Collier’s Weekly, v. 46, p. 11.
- (March 18, 1911.)
-
- Holt, Hamilton. Commercialism and Journalism. 1909.
-
-
- 12. Editorial Policy and Influence
-
- Kemp, R. W. The Policy of the Paper. Bookman, v. 20, p. 310. (Dec.
- 1904.)
-
- Blake, Tiffany. The Editorial: Past, Present, and Future. Collier’s
- Weekly, v. 48, p. 18. (Sept. 23, 1911.)
-
- The Editorial Yesterday and To-day. World’s Work, v. 21, p. 14071.
- (March 1911.)
-
- Editorialene. Nation, v. 74, p. 459. (June 12, 1902.)
-
- Irwin, Will. The Unhealthy Alliance. Collier’s Weekly, v. 47, p. 17.
- (June 3, 1911.)
-
- Shackled Editor. Collier’s Weekly, v. 51, p. 22. (April 12, 1913.)
-
- Fisher, Brooke. The Newspaper Industry. Atlantic Monthly, v. 89, p.
- 745. (June 1902.)
-
- Porritt, Edward. The Value of Political Editorials. Atlantic, v. 105,
- p. 62. (Jan. 1910.)
-
- Haste, R. A. Evolution of the Fourth Estate. Arena, v. 41, p. 348.
- (March 1909.)
-
- We. Independent, v. 70, p. 1280. (Jan. 8, 1911.)
-
- Bonaparte, Charles J. Government of Public Opinion. Forum, v. 40, p.
- 384. (Oct. 1908.)
-
- Ogden, Rollo. Journalism and Public Opinion. American Political
- Science Review, Supplement, v. 7, p. 194. (Feb. 1913.)
-
- Williams, Talcott. The Press and Public Opinion. American Political
- Science Review, Supplement, v. 7, p. 201. (Feb. 1913.)
-
-
- 13. The Associated Press and the United Press
-
- Beach, H. L. Getting Out the News. Saturday Evening Post, v. 182, p.
- 18. (March 12, 1910.)
-
- Noyes, F. B. The Associated Press. North American Review, v. 197, p.
- 701. (May 1913.)
-
- Stone, Melville E. The Associated Press. Century, vv. 69 and 70.
- (April to Aug. 1905.)
-
- Irwin, Will. What’s Wrong with the Associated Press? Harper’s Weekly,
- v. 58, p. 10. (March 28, 1914.)
-
- Is There a News Monopoly? Collier’s Weekly, v. 53, p. 16. (June 6,
- 1914.)
-
- Stone, Melville E. The Associated Press: A Defense. Collier’s Weekly,
- v. 53, p. 28. (July 11, 1914.)
-
- Mason, Gregory. The Associated Press: A Criticism. Outlook, v. 107, p.
- 237. (May 30, 1914.)
-
- Kennan, George. The Associated Press: A Defense. Outlook, v. 107, p.
- 240. (May 30, 1914.)
-
- The Associated Press as a Trust. Literary Digest, v. 48, p. 364. (Feb.
- 21, 1914.)
-
- The Associated Press Under Fire. Outlook, v. 106, p. 426. (Feb. 28,
- 1914.)
-
- Criticisms of the Associated Press. Outlook, v. 107, p. 631. (July 18,
- 1914.)
-
- Irwin, Will. The United Press. Harper’s Weekly, v. 58, p. 6. (April
- 25, 1914.)
-
- Roy W. Howard, General Manager of the United Press. American Magazine,
- V. 75, p. 41. (Nov. 1912.)
-
- Howard, Roy W. Government Regulation for Press Association in Thorpe’s
- The Coming Newspaper, pp. 188–204. 1915.
-
-
- 14. Ethics of Newspaper Advertising
-
- The Patent Medicine Conspiracy against the Freedom of the Press.
- Collier’s Weekly, v. 36, p. 13. (Nov. 4, 1905.)
-
- Adams, Samuel Hopkins. The Great American Fraud. A series of articles
- in Collier’s Weekly, vv. 36 and 37. (Oct. 7, 1905, to Sept. 22,
- 1906.) Published as a book, with the same title, in 1906.
-
- Creel, George. The Press and Patent Medicines. Harper’s Weekly, v. 60,
- p. 155. (Feb. 13, 1915.)
-
- Roberts, W. D. Pursued by Cardui. Harper’s Weekly, v. 60, p. 175.
- (Feb. 20, 1915.)
-
- Waldo, Richard H. The Second Candle of Journalism, in Thorpe’s The
- Coming Newspaper, pp. 248–261. 1915.
-
- Roosevelt, Theodore. Applied Ethics in Journalism. Outlook, v. 97, p.
- 807. (April 15, 1911.)
-
- The Lure of Fake Sales. Current Opinion, v. 56, p. 223. (March 1914.)
-
- Adams, Samuel Hopkins. Tricks of the Trade. Collier’s Weekly, v. 48,
- p. 17. (Feb. 17, 1912.)
-
- Millions Lost in Fake Enterprises. Outlook, v. 100, p. 797. (April 13,
- 1912.)
-
- Brummer, F. J. The Home Newspaper and Others. Harper’s Weekly, v. 58,
- p. 24. (Jan. 10, 1914.)
-
- Houston, H. S. New Morals in Advertising. World’s Work, v. 28, p. 384.
- (Aug. 1914.)
-
- Stelze, Charles. Publicity Men in a Campaign for Clean Advertising.
- Outlook, v. 107, p. 589. (July 11, 1914.)
-
-
- 15. Dramatic Criticism
-
- Confessions of a Dramatic Critic. Independent, v. 60, p. 492. (March
- 1, 1906.)
-
- Armstrong, Paul, and Davis, Hartley. Manager _vs._ Critic. Everybody’s
- Magazine, v. 21, p. 119. (July 1909.)
-
- Cudgeling the Dramatic Critics. Literary Digest, v. 48, p. 321. (Feb.
- 14, 1914.)
-
- Serious Declaration of War Against the Dramatic Critic. Current
- Opinion, v. 57, p. 328. (Nov. 1914.)
-
- Trials and Duties of a Dramatic Critic. Current Literature, v. 39, p.
- 428. (Oct. 1905.)
-
- William Winter’s Retirement. Independent, v. 67, p. 487. (Aug. 26,
- 1909.)
-
- The Newspaper and the Theatre. Outlook, v. 93, p. 12. (Sept. 4, 1909.)
-
-
- 16. Book-Reviewing in Newspapers
-
- Perry, Bliss. Literary Criticism in American Periodicals. Yale Review,
- v. 3, p. 635. (July 1914).
-
- Grocery-shop Criticism. Dial, v. 57, p. 5. (July 1, 1914.)
-
- Reviewing the Reviewer. Nation, v. 98, p. 288. (March 19, 1914.)
-
- Varieties of Book-Reviewing. Nation, v. 99, p. 8. (July 2, 1914.)
-
- Haines, Helen E. Present-Day Book-Reviewing. Independent, v. 69, p.
- 1104. (Nov. 17, 1910.)
-
- Benson, A. C. Ethics of Book-Reviewing. Putnam’s, v. 1, p. 116. (Oct.
- 1906.)
-
- Matthews, Brander. Literary Criticism and Book-Reviewing, in Gateways
- to Literature, pp. 115–136. 1912.
-
- Woodward, W. E. Syndicate Service and Tainted Book-Reviews. Dial, v.
- 56, p. 173. (March 1, 1914.)
-
- Book-Reviewing _à la Mode_. Nation, v. 93, p. 139. (Aug. 17, 1911.)
-
-
- 17. Newspaper Style
-
- Journalistic Style. Independent, v. 64, p. 541. (March 5, 1908.)
-
- Newspaper English. Literary Digest, v. 47, p. 1229. (Dec. 20, 1913.)
-
- Scott, Fred Newton. The Undefended Gate. English Journal, v. 3, p. 1.
- (Jan. 1914.)
-
- Bradford, Gamaliel. Journalism and Permanence. North American Review,
- v. 202, pp. 239–241. (Aug. 1915.)
-
- Henry James on Newspaper English. Current Literature, v. 39, p. 155.
- (Aug. 1905.)
-
- Boynton, H. W. The Literary Aspect of Journalism. Atlantic Monthly, v.
- 93, p. 845. (June, 1904.)
-
- Perils of Punch. Nation, v. 100, p. 240. (March 4, 1915.)
-
- Mr. Hardy and Our Headlines. World’s Work, v. 24, p. 385. (Aug. 1912.)
-
- Lowes, J. L. Headline English. Nation, v. 96, p. 179. (Feb. 20, 1913.)
-
-
- 18. Newspapers and the Law
-
- Schofield, Henry. Freedom of the Press in the United States. Papers
- and Proceedings of the American Sociological Society, v. 9, p. 67.
- 1914.
-
- Grasty, C. H. Reasonable Restrictions upon the Freedom of the Press
- and Discussion. Papers and Proceedings of the American
- Sociological Society, v. 9, p. 117. 1914.
-
- White, Isaac D. The Clubber in Journalism, in Thorpe’s The Coming
- Newspaper, pp. 81–90. 1915.
-
- Bourne, Jonathan. The Newspaper Publicity Law. Review of Reviews, v.
- 47, p. 175. (Feb. 1913.)
-
- Newspapers Opposing Publicity. Literary Digest, v. 45, p. 607. (Oct.
- 12, 1912.)
-
- Smith, C. E. The Press: Its Liberty and License. Independent, v. 55,
- p. 1371. (June 11, 1903.)
-
- Gamer, J. W. Trial by Newspapers. Journal of Criminal Law, v. 1, p.
- 849. (Mar. 1911.)
-
- Keedy, E. R. Third Degree and Trial by Newspapers. Journal of Criminal
- Law, v. 3, p. 502. (Nov. 1912.)
-
- Gilbert, S. Newspapers as Judiciary. American Journal of Sociology, v.
- 12, p. 289. (Nov. 1906.)
-
- O’Hara, Barratt. State License for Newspaper Men, in Thorpe’s The
- Coming Newspaper, pp. 148–161. 1915.
-
- Lawrence, David. International Freedom of the Press Essential to a
- Durable Peace. Annals of the American Academy, v. 72, p. 139.
- (July 1917.)
-
-
- 19. The Country Newspaper
-
- White, William Allen. The Country Newspaper. Harper’s Magazine, v.
- 132, p. 887. (May 1916.)
-
- Tennal, Ralph. A Modern Type of Country Journalism, in Thorpe’s The
- Coming Newspaper, pp. 112–147. 1915.
-
- Bing, P. C. The Country Weekly. 1917.
-
-
- 20. Newspapers of the Future
-
- Irwin, Will. The Voice of a Generation. Collier’s Weekly, v. 47, p.
- 15. (July 29, 1911.)
-
- Low, A. Maurice. The Modern Newspaper as It Might Be. Yale Review, v.
- 2, p. 282. (Jan. 1913.)
-
- Thorpe, Merle, _editor_. The Coming Newspaper, pp. 1–26. 1915.
-
- Munsey, Frank A. Journalism of the Future. Munsey Magazine, v. 28, p.
- 662. (Feb. 1903.)
-
- Ideal Newspaper. Current Literature, v. 48, p. 335. (March 1910.)
-
- Murray, W. H. An Endowed Press. Arena, v. 2, p. 553. (Oct. 1890.)
-
- Payne, W. M. An Endowed Newspaper, in Little Leaders, p. 178–185.
- 1902.
-
- Endowed Journalism. Literary Digest, v. 45, p. 303. (Aug. 24, 1912.)
-
- Holt, Hamilton. Plan for an Endowed Journal. Independent, v. 73, p.
- 299. (Aug. 12, 1912.)
-
- Taking the Endowed Newspaper Seriously. Current Literature, v. 53, p.
- 311. (Sept. 1912.)
-
- Municipal Newspaper, The. Independent, v. 71, p. 1342. (Dec. 14,
- 1911.)
-
- Municipal Newspapers. Survey, v. 26, p. 720. (Aug. 19, 1911.)
-
- Slosson, E. E. The Possibility of a University Newspaper. Independent,
- v. 72, p. 351. (Feb. 15, 1912.)
-
-
-
-
- NOTES ON THE WRITERS
-
-
-ROLLO OGDEN became a member of the editorial staff of the _New York
-Evening Post_ in 1891, and has been editor of that paper since 1903. He
-edited the _Life and Letters of Edwin Lawrence Godkin_, published in
-1907. His article on “Some Aspects of Journalism” was published in the
-_Atlantic Monthly_ for July, 1906.
-
-OSWALD GARRISON VILLARD, whose article, entitled “Press Tendencies and
-Dangers,” appeared in the _Atlantic_ for January, 1918, is a son of the
-late Henry Villard, who owned the _New York Evening Post_ and the
-_Nation_, and a grandson of William Lloyd Garrison, the great
-emancipator and editor of the _Liberator_. He succeeded his father as
-president of the _New York Evening Post_ and of the _Nation_, to both of
-which he frequently contributes editorials and special articles.
-
-FRANCIS E. LEUPP was actively engaged in newspaper work for thirty
-years, from the time that he joined the staff of the _New York Evening
-Post_ in 1874 until 1904. During half of that time, from 1889 to 1904,
-he was in charge of the Washington bureau of the _Post_. Since retiring
-from that position, he has been doing literary work. His article on “The
-Waning Power of the Press” was published in the _Atlantic_ for February,
-1910.
-
-H. L. MENCKEN was connected with Baltimore newspapers for nearly twenty
-years, part of the time as city editor and later as editor of the
-_Baltimore Herald_, and for the last twelve years as a member of the
-staff of the _Baltimore Sun_, from which he has recently severed his
-connection. He is now one of the editors of _Smart Set_. “Newspaper
-Morals” was printed in the _Atlantic_ for March, 1914.
-
-RALPH PULITZER, who wrote his reply to Mr. Mencken’s article for the
-_Atlantic_ for June, 1914, is a son of the late Joseph Pulitzer of the
-_New York World_ and the _St. Louis Post-Dispatch_. He began newspaper
-work in 1900, and since 1911 has been president of the company that
-publishes the _World_. He takes an active part in the direction of the
-editorial and news policies of that paper.
-
-PROFESSOR EDWARD A. ROSS has been an aggressive pioneer in the field of
-sociology in this country and has written many books on social problems.
-His study of the suppression of news, the results of which were
-published in the _Atlantic_ for March, 1910, grew out of his interest in
-the newspaper as a social force.
-
-HENRY WATTERSON, who takes issue with Professor Ross in his article on
-“The Personal Equation in Journalism,” in the _Atlantic_ for July, 1910,
-is the last of the great editorial leaders of Civil War days. For half a
-century his trenchant editorial comments in the _Louisville
-Courier-Journal_, of which he has been the editor since 1868, have been
-reprinted in newspapers all over the country.
-
-AN OBSERVER has seen much service as the Washington correspondent of an
-important newspaper. “The Problem of the Associated Press” was printed
-in the _Atlantic_ for July, 1914.
-
-MELVILLE E. STONE, who defends the Associated Press, has been its
-general manager for twenty-five years. Previous to his connection with
-that organization he was associated with Victor F. Lawson in the
-establishment and development of the _Chicago Daily News_. He has
-written a number of articles on the work of the Associated Press.
-
-“PARACELSUS” sketches briefly his own career in journalism in his
-“Confessions of a Provincial Editor,” published in the _Atlantic_ for
-March, 1902.
-
-CHARLES MOREAU HARGER, as head of the department of journalism at the
-University of Kansas from 1905 to 1907, was one of the first college
-instructors of journalism in this country. At the same time he was
-editor of the _Abilene_ (Kan.) _Daily Reflector_, which he has published
-for thirty years. “The Country Editor of To-day” is taken from the
-_Atlantic_ for January, 1907, and “Journalism as a Career,” from that
-for February, 1911.
-
-GEORGE W. ALGER, author of the article on “Sensational Journalism and
-the Law,” in the _Atlantic_ for February, 1903, has been engaged in the
-practice of law in New York City for many years. He has taken an active
-part in the framing of New York state laws protecting workers. Two books
-of his, _Moral Overstrain_, 1906, and _The Old Law and the New Order_,
-1913, deal with the relation of the law to social, commercial, and
-industrial problems.
-
-RICHARD WASHBURN CHILD, although a lawyer, is best known to the reading
-public as the author of novels and short stories, many of which have
-been published in magazines. His article on “The Critic and the Law”
-appeared in the _Atlantic_ for May, 1906.
-
-CHARLES MINER THOMPSON, editor-in-chief of _Youth’s Companion_, has been
-a member of the staff of that periodical since 1890. Previous to that
-time he was literary editor of the _Boston Advertiser_. “Honest Literary
-Criticism” was published in the _Atlantic_ for August, 1908.
-
-JAMES S. METCALFE has been dramatic editor of _Life_ for nearly thirty
-years. In 1915 he established the Metcalfe dramatic prize at Yale
-University, his alma mater. His article on “Dramatic Criticism in the
-American Press” appeared in the _Atlantic_ for April, 1918.
-
-RALPH BERGENGREN has been cartoonist, art critic, dramatic critic, and
-editorial writer on various Boston newspapers, and is a frequent
-contributor to magazines. “The Humor of the Colored Supplement” is taken
-from the _Atlantic_ for August, 1906.
-
-JAMES H. COLLINS, whose article on “The American Grub Street” appeared
-in the _Atlantic_ for November, 1906, is a New York publisher, best
-known as the writer of articles on business methods published in the
-_Saturday Evening Post_.
-
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-<pre>
-
-The Project Gutenberg EBook of The Profession of Journalism, by Various
-
-This eBook is for the use of anyone anywhere in the United States and
-most other parts of the world at no cost and with almost no restrictions
-whatsoever. You may copy it, give it away or re-use it under the terms
-of the Project Gutenberg License included with this eBook or online at
-www.gutenberg.org. If you are not located in the United States, you'll
-have to check the laws of the country where you are located before using
-this ebook.
-
-
-
-Title: The Profession of Journalism
- A Collection of Articles on Newspaper Editing and
- Publishing, taken from the Atlantic Monthly
-
-Author: Various
-
-Editor: Willard Grosvenor Bleyer
-
-Release Date: April 30, 2020 [EBook #61982]
-
-Language: English
-
-Character set encoding: UTF-8
-
-*** START OF THIS PROJECT GUTENBERG EBOOK THE PROFESSION OF JOURNALISM ***
-
-
-
-
-Produced by Richard Tonsing and the Online Distributed
-Proofreading Team at https://www.pgdp.net (This file was
-produced from images generously made available by The
-Internet Archive)
-
-
-
-
-
-
-</pre>
-
-
-<div class='tnotes covernote'>
-
-<p class='c000'><b>Transcriber’s Note:</b></p>
-
-<p class='c000'>The cover image was created by the transcriber and is placed in the public domain.</p>
-
-</div>
-
-<div class='section ph1'>
-
-<div class='nf-center-c0'>
-<div class='nf-center c001'>
- <div>THE PROFESSION OF JOURNALISM</div>
- </div>
-</div>
-
-</div>
-
-<div class='box'>
-
-<div class='section ph2'>
-
-<div class='nf-center-c0'>
-<div class='nf-center c001'>
- <div>OTHER COLLECTIONS</div>
- </div>
-</div>
-
-</div>
-
-<p class='c002'>drawn from <cite>The Atlantic Monthly</cite> are published under the following titles:—</p>
-
-<table class='table0' summary='OTHER COLLECTIONS'>
- <tr>
- <td class='c003'><span class='sc'>Atlantic Classics</span>, <em>First Series</em></td>
- <td class='c004'>$1.25</td>
- </tr>
- <tr>
- <td class='c003'>&nbsp;</td>
- <td class='c004'>&nbsp;</td>
- </tr>
- <tr>
- <td class='c003'><span class='sc'>Atlantic Classics</span>, <em>Second Series</em></td>
- <td class='c004'>$1.25</td>
- </tr>
- <tr>
- <td class='c003'>&nbsp;</td>
- <td class='c004'>&nbsp;</td>
- </tr>
- <tr>
- <td class='c003'><span class='sc'>Headquarters Nights.</span> By <em>Vernon Kellogg</em></td>
- <td class='c004'>$1.00</td>
- </tr>
- <tr>
- <td class='c003'>&nbsp;</td>
- <td class='c004'>&nbsp;</td>
- </tr>
- <tr>
- <td class='c003'><span class='sc'>The War and the Spirit of Youth.</span> By <em>Maurice Barrès</em> and Others</td>
- <td class='c004'>$1.00</td>
- </tr>
- <tr>
- <td class='c003'>&nbsp;</td>
- <td class='c004'>&nbsp;</td>
- </tr>
- <tr>
- <td class='c003'><span class='sc'>Pan-Germany: The Disease and Cure.</span> By <em>André Chéradame</em></td>
- <td class='c004'>$ .35</td>
- </tr>
- <tr>
- <td class='c003'>&nbsp;</td>
- <td class='c004'>&nbsp;</td>
- </tr>
- <tr>
- <td class='c003'><span class='sc'>The Assault on Humanism.</span> By <em>Paul Shorey</em></td>
- <td class='c004'>$1.00</td>
- </tr>
- <tr>
- <td class='c003'>&nbsp;</td>
- <td class='c004'>&nbsp;</td>
- </tr>
- <tr>
- <td class='c003'><span class='sc'>Shock at the Front.</span> By <em>William T. Porter M.D.</em></td>
- <td class='c004'>$1.25</td>
- </tr>
- <tr>
- <td class='c003'>&nbsp;</td>
- <td class='c004'>&nbsp;</td>
- </tr>
- <tr>
- <td class='c003'><span class='sc'>Atlantic Narratives.</span> Edited by <em>Charles Swain Thomas</em></td>
- <td class='c004'>$1.00</td>
- </tr>
- <tr>
- <td class='c003'>&nbsp;</td>
- <td class='c004'>&nbsp;</td>
- </tr>
- <tr>
- <td class='c003'><span class='sc'>Essays and Essay Writing.</span> Edited by <em>W. M. Tanner</em></td>
- <td class='c004'>$1.00</td>
- </tr>
-</table>
-
-<div class='nf-center-c0'>
-<div class='nf-center c005'>
- <div>THE ATLANTIC MONTHLY PRESS</div>
- <div class='c006'>BOSTON</div>
- </div>
-</div>
-
-</div>
-<div class='pbb'>
- <hr class='pb c006' />
-</div>
-<div class='titlepage'>
-
-<div>
- <h1 class='c007'><span class='xlarge'>THE PROFESSION OF</span><br /> JOURNALISM<br /> <span class='large'>A Collection of Articles on Newspaper Editing and Publishing, Taken from the Atlantic Monthly</span></h1>
-</div>
-
-<div class='nf-center-c0'>
-<div class='nf-center c005'>
- <div>EDITED WITH AN INTRODUCTION AND NOTES BY</div>
- <div><span class='large'>WILLARD GROSVENOR BLEYER, <span class='sc'>Ph.D.</span></span></div>
- <div class='c006'><em>Author of “Newspaper Writing and Editing” and “Types of News Writing”; Professor of Journalism in the University of Wisconsin</em></div>
- </div>
-</div>
-
-<div class='figcenter id001'>
-<img src='images/title.jpg' alt='' class='ig001' />
-</div>
-
-<div class='nf-center-c0'>
- <div class='nf-center'>
- <div><span class='large'>The Atlantic Monthly Press</span></div>
- <div>BOSTON</div>
- </div>
-</div>
-
-</div>
-
-<div class='nf-center-c0'>
-<div class='nf-center c001'>
- <div><span class='small'><em>Copyright, 1918, by</em></span></div>
- <div>THE ATLANTIC MONTHLY PRESS, INC.</div>
- </div>
-</div>
-
-<div class='pbb'>
- <hr class='pb c006' />
-</div>
-<div class='chapter'>
- <h2 class='c008'>PREFACE</h2>
-</div>
-
-<p class='c009'>The purpose of this book is to bring together in convenient
-form a number of significant contributions to the
-discussion of the newspaper and its problems which have
-appeared in the <cite>Atlantic Monthly</cite> in recent years. Although
-these articles were intended only for the readers of that
-magazine at the time of their original publication, they
-have permanent value for the general reader, for newspaper
-workers, and for students of journalism.</p>
-
-<p class='c010'>Practically every phase of journalism is taken up in
-these articles, including newspaper publishing, news and
-editorial policies, the influence of the press, yellow and
-sensational journalism, the problems of the newspaper in
-small cities, country journalism, the Associated Press, the
-law of libel, book-reviewing, dramatic criticism, “comics,”
-free-lance writing, and the opportunities in the profession.
-For readers who desire to make a further study of any of
-the important aspects of the press, a bibliography of such
-books and magazine articles as are generally available in
-public libraries has been appended.</p>
-
-<p class='c010'>Most of the authors of the articles in this volume are
-newspaper and magazine writers and editors whose long
-experience in journalism gives particular value to their
-analysis of conditions, past and present. Brief notes on
-the journalistic work of the writers are given in the Appendix.</p>
-
-<p class='c010'>For permission to reprint the articles the editor is indebted
-to the writers and to the editor of the <cite>Atlantic
-Monthly</cite>.</p>
-
-<div class='lg-container-r'>
- <div class='linegroup'>
- <div class='group'>
- <div class='line'>W. G. B.</div>
- </div>
- </div>
-</div>
-
-<div class='lg-container-l'>
- <div class='linegroup'>
- <div class='group'>
- <div class='line'><span class='sc'>University of Wisconsin</span>,</div>
- <div class='line in4'>January 12, 1918.</div>
- </div>
- </div>
-</div>
-
-<div class='chapter'>
- <h2 class='c008'>CONTENTS</h2>
-</div>
-
-<table class='table1' summary='CONTENTS'>
- <tr>
- <th class='c003'></th>
- <th class='c011'>&nbsp;</th>
- <th class='c004'><span class='small'>PAGE</span></th>
- </tr>
- <tr><td>&nbsp;</td></tr>
- <tr>
- <td class='c003'><span class='sc'>Introduction.</span></td>
- <td class='c011'><em>Willard Grosvenor Bleyer</em></td>
- <td class='c004'><a href='#Page_ix'>ix</a></td>
- </tr>
- <tr><td>&nbsp;</td></tr>
- <tr>
- <td class='c003'><span class='sc'>Some Aspects of Journalism.</span></td>
- <td class='c011'><em>Rollo Ogden</em></td>
- <td class='c004'><a href='#Page_1'>1</a></td>
- </tr>
- <tr><td>&nbsp;</td></tr>
- <tr>
- <td class='c003'><span class='sc'>Press Tendencies and Dangers.</span></td>
- <td class='c011'><em>Oswald Garrison Villard</em></td>
- <td class='c004'><a href='#Page_20'>20</a></td>
- </tr>
- <tr><td>&nbsp;</td></tr>
- <tr>
- <td class='c003'><span class='sc'>The Waning Power of the Press.</span></td>
- <td class='c011'><em>Francis E. Leupp</em></td>
- <td class='c004'><a href='#Page_30'>30</a></td>
- </tr>
- <tr><td>&nbsp;</td></tr>
- <tr>
- <td class='c003'><span class='sc'>Newspaper Morals.</span></td>
- <td class='c011'><em>H. L. Mencken</em></td>
- <td class='c004'><a href='#Page_52'>52</a></td>
- </tr>
- <tr><td>&nbsp;</td></tr>
- <tr>
- <td class='c003'><span class='sc'>Newspaper Morals: A Reply.</span></td>
- <td class='c011'><em>Ralph Pulitzer</em></td>
- <td class='c004'><a href='#Page_68'>68</a></td>
- </tr>
- <tr><td>&nbsp;</td></tr>
- <tr>
- <td class='c003'><span class='sc'>The Suppression of Important News.</span></td>
- <td class='c011'><em>Edward Alsworth Ross</em></td>
- <td class='c004'><a href='#Page_79'>79</a></td>
- </tr>
- <tr><td>&nbsp;</td></tr>
- <tr>
- <td class='c003'><span class='sc'>The Personal Equation in Journalism.</span></td>
- <td class='c011'><em>Henry Watterson</em></td>
- <td class='c004'><a href='#Page_97'>97</a></td>
- </tr>
- <tr><td>&nbsp;</td></tr>
- <tr>
- <td class='c003'><span class='sc'>The Problem of the Associated Press.</span></td>
- <td class='c011'>“<em>An Observer</em>”</td>
- <td class='c004'><a href='#Page_112'>112</a></td>
- </tr>
- <tr><td>&nbsp;</td></tr>
- <tr>
- <td class='c003'><span class='sc'>The Associated Press: A Reply.</span></td>
- <td class='c011'><em>Melville E. Stone</em></td>
- <td class='c004'><a href='#Page_124'>124</a></td>
- </tr>
- <tr><td>&nbsp;</td></tr>
- <tr>
- <td class='c003'><span class='sc'>Confessions of a Provincial Editor.</span></td>
- <td class='c011'>“<em>Paracelsus</em>”</td>
- <td class='c004'><a href='#Page_133'>133</a></td>
- </tr>
- <tr><td>&nbsp;</td></tr>
- <tr>
- <td class='c003'><span class='sc'>The Country Editor of To-day.</span></td>
- <td class='c011'><em>Charles Moreau Harger</em></td>
- <td class='c004'><a href='#Page_151'>151</a></td>
- </tr>
- <tr><td>&nbsp;</td></tr>
- <tr>
- <td class='c003'><span class='sc'>Sensational Journalism and the Law.</span></td>
- <td class='c011'><em>George W. Alger</em></td>
- <td class='c004'><a href='#Page_167'>167</a></td>
- </tr>
- <tr><td>&nbsp;</td></tr>
- <tr>
- <td class='c003'><span class='sc'>The Critic and the Law.</span></td>
- <td class='c011'><em>Richard Washburn Child</em></td>
- <td class='c004'><a href='#Page_181'>181</a></td>
- </tr>
- <tr><td>&nbsp;</td></tr>
- <tr>
- <td class='c003'><span class='sc'>Honest Literary Criticism.</span></td>
- <td class='c011'><em>Charles Miner Thompson</em></td>
- <td class='c004'><a href='#Page_200'>200</a></td>
- </tr>
- <tr><td>&nbsp;</td></tr>
- <tr>
- <td class='c003'><span class='sc'>Dramatic Criticism in the American Press.</span></td>
- <td class='c011'><em>James S. Metcalfe</em></td>
- <td class='c004'><a href='#Page_224'>224</a></td>
- </tr>
- <tr><td>&nbsp;</td></tr>
- <tr>
- <td class='c003'><span class='sc'>The Humor of the Colored Supplement.</span></td>
- <td class='c011'><em>Ralph Bergengren</em></td>
- <td class='c004'><a href='#Page_233'>233</a></td>
- </tr>
- <tr><td>&nbsp;</td></tr>
- <tr>
- <td class='c003'><span class='sc'>The American Grub Street.</span></td>
- <td class='c011'><em>James H. Collins</em></td>
- <td class='c004'><a href='#Page_243'>243</a></td>
- </tr>
- <tr><td>&nbsp;</td></tr>
- <tr>
- <td class='c003'><span class='sc'>Journalism as a Career.</span></td>
- <td class='c011'><em>Charles Moreau Harger</em></td>
- <td class='c004'><a href='#Page_264'>264</a></td>
- </tr>
- <tr><td>&nbsp;</td></tr>
- <tr><td>&nbsp;</td></tr>
- <tr>
- <td class='c003'><span class='sc'>Bibliography</span></td>
- <td class='c011'>&nbsp;</td>
- <td class='c004'><a href='#Page_279'>279</a></td>
- </tr>
- <tr><td>&nbsp;</td></tr>
- <tr>
- <td class='c003'><span class='sc'>Notes on the Writers</span></td>
- <td class='c011'>&nbsp;</td>
- <td class='c004'><a href='#Page_290'>290</a></td>
- </tr>
-</table>
-
-<div class='chapter'>
- <span class='pageno' id='Page_ix'>ix</span>
- <h2 class='c008'>INTRODUCTION</h2>
-</div>
-
-<div class='nf-center-c0'>
-<div class='nf-center c005'>
- <div>BY WILLARD GROSVENOR BLEYER</div>
- </div>
-</div>
-
-<h3 class='c012'>I</h3>
-
-<p class='c013'>“The food of opinion,” as President Wilson has well said,
-“is the news of the day.” The daily newspaper, for the
-majority of Americans, is the sole purveyor of this food
-for thought. Citizens of a democracy must read and
-assimilate the day’s news in order to form opinions on current
-events and issues. Again, for the average citizen the
-newspaper is almost the only medium for the interpretation
-and discussion of questions of the day. The composite
-of individual opinions, which we call public opinion,
-must express itself in action to be effective. The newspaper,
-with its daily reiteration, is the most powerful force
-in urging citizens to act in accordance with their convictions.
-By reflecting the best sentiment of the community
-in which it is published, the newspaper makes articulate
-intelligent public opinion that might otherwise remain
-unexpressed. Since the success of democracy depends
-not only upon intelligent public opinion but upon political
-action in accordance with such opinion, it is not too much
-to say that the future of democratic government in this
-country depends upon the character of its newspapers.</p>
-
-<p class='c010'>Yet most newspaper readers not unnaturally regard the
-daily paper as an ephemeral thing to be read hurriedly and
-cast aside. Few appreciate the extent to which their opinions
-are affected by the newspaper they read. Nevertheless,
-to every newspaper reader—which means almost
-every person in this country—the conditions under which
-newspapers are produced and the influences that affect the
-<span class='pageno' id='Page_x'>x</span>character of news and editorials, should be matters of vital
-concern.</p>
-
-<p class='c010'>To newspaper workers and students of journalism the
-analysis of the fundamental questions of their profession
-is of especial importance. Discussion of current practices
-must precede all effort to arrive at definite standards for
-the profession of journalism. Only when the newspaper
-man realizes the probable effect of his work on the ideas
-and ideals of thousands of readers, and hence on the character
-of our democracy, does he appreciate the full significance
-of his news story, headline, or editorial.</p>
-
-<p class='c010'>The modern newspaper has developed so recently from
-simple beginnings into a great, complex institution that
-no systematic and extensive study has been made of its
-problems. Journalism has won recognition as a profession
-only within the last seventy-five years, and professional
-schools for the training of newspaper writers and editors
-have been in existence less than fifteen years. In view of
-these conditions, it is not surprising that definite principles
-and a generally accepted code of ethics for the practice of
-the profession have not been formulated.</p>
-
-<p class='c010'>Ideal conditions of newspaper editing and publishing are
-not likely to be brought about by legislation. So jealous
-are the American people of the liberty of their press that
-they hesitate, even when their very existence as a nation
-is threatened, to impose legal restrictions on the printing of
-news and opinion. If regulation does come, it should be
-the result, as it has been in the professions of law and
-medicine, of the creation of an enlightened public opinion
-in support of professional standards adopted by journalists
-themselves.</p>
-
-<p class='c010'>The present is an auspicious time to discuss such standards.
-The world war has put to the test, not only men and
-machinery, but every institution of society. Of each organized
-<span class='pageno' id='Page_xi'>xi</span>activity we ask, Is it serving most effectively the
-common good? Not simply service to the state, but service
-to society, is being demanded more and more of every
-individual and every institution. “These are the times
-which try men’s souls,” and that try no less the mediums
-through which men’s souls find expression. The newspaper,
-as the purveyor of “food of opinion” and as the
-medium for expressing opinion, must measure up to the
-test of the times.</p>
-
-<h3 class='c014'>II</h3>
-
-<p class='c013'>The first step in a systematic analysis of the principles
-of journalism must be a consideration of the function of
-the newspaper in a democracy. In the varied and voluminous
-contents of a typical newspaper are to be found news
-of all kinds, editorial comment, illustrations of current
-events, recipes, comic strips, fashions, cartoons, advice on
-affairs of the heart, short stories, answers to questions on
-etiquette, dramatic criticism, chapters of a serial, book
-reviews, verse, a “colyum,” and advertisements. What in
-this mélange is the one element which distinguishes the
-newspaper from all other publications? It is the daily
-news. Weekly and monthly periodicals do everything
-that the newspaper does, except print the news from day
-to day.</p>
-
-<p class='c010'>Whatever other aims a newspaper may have, its primary
-purpose must be to give adequate reports of the day’s
-news. Although various inducements other than news
-may be employed to attract some persons to newspapers
-who would not otherwise read them regularly, nevertheless
-these features must not be so prominent or attractive
-that readers with limited time at their disposal will neglect
-the day’s news for entertainment.</p>
-
-<p class='c010'>To assist the public to grasp the significance of the news
-<span class='pageno' id='Page_xii'>xii</span>by means of editorial interpretation and discussion, to
-render articulate the best public sentiment, and to persuade
-citizens to act in accordance with their opinions,
-constitute an important secondary function of the newspaper.
-Even though the editorial may seem to exert a
-less direct influence upon the opinions and political action
-of the average citizen than it did in the period of great
-editorial leadership, nevertheless the interpretation and
-discussion of timely topics in the editorial columns of
-the daily press are a force in democratic government that
-cannot be disregarded.</p>
-
-<p class='c010'>Newspapers by their editorials can perform two peculiarly
-important services to the public. First, they can
-show the relation of state, national, and international questions
-to the home and business interests of their readers.
-Only as the great issues of the day are brought home to
-the average reader is he likely to become keenly interested
-in their solution. Second, newspapers in their editorials
-can point out the connection between local questions and
-state-wide, nation-wide, or world-wide movements. Only
-as questions at issue in a community are shown in their
-relation to larger tendencies will the average reader see
-them in a perspective that will enable him to think and
-act most intelligently.</p>
-
-<p class='c010'>In addition to fulfilling these two functions, the newspaper
-may supply its readers with practical advice and
-useful information, as well as with entertaining reading
-matter and illustrations. There is more justification for
-wholesome advice and entertainment in newspapers that
-circulate largely among classes whose only reading matter
-is the daily paper than there is in papers whose readers
-obtain these features from other periodicals. In view of
-the numberless cheap, popular magazines in this country,
-the extent to which daily newspapers should devote space
-<span class='pageno' id='Page_xiii'>xiii</span>and money to advice and entertainment deserves careful
-consideration. That without such consideration these
-features may encroach unjustifiably on news and editorials
-seems evident.</p>
-
-<h3 class='c014'>III</h3>
-
-<p class='c013'>Since the primary function of the newspaper is to give
-the day’s news, the question arises, What is news? If from
-the point of view of successful democracy the value of
-news is determined by the extent to which it furnishes
-food for thought on current topics, we are at once given
-an important criterion for defining news and measuring
-news-values. Thus, news is anything timely which is significant
-to newspaper readers in their relation to the community,
-the state, and the nation.</p>
-
-<p class='c010'>This conception of news is not essentially at variance
-with the commonly accepted definition of it as anything
-timely that interests a number of readers, the best news
-being that which has greatest interest for the greatest
-number. The most vital matters for both men and women
-are their home and their business interests, their success
-and their happiness. Anything in the day’s news that
-touches directly or indirectly these things that are nearest
-and dearest to them, they will read with eagerness. As
-they may not always be able to see at once the relation of
-current events and issues to their home, business, and
-community interests, it is the duty of the newspaper to
-present news in such a way that its significance to the
-average reader will be clear. Every newspaper man knows
-the value of “playing up” the “local ends” of events that
-take place outside of the community in which his paper is
-published, but this method of bringing home to readers
-the significance to them of important news has not been
-as fully worked out as it will be. On this basis the best
-<span class='pageno' id='Page_xiv'>xiv</span>news is that which can be shown to be most closely related
-to the interests of the largest number of readers.</p>
-
-<p class='c010'>“But newspapers must publish entertaining news stories
-as well as significant ones,” insists the advocate of things
-as they are. This may be conceded, but only with three
-important limitations. First, stories for mere entertainment
-that deal with events of little or no news-value must
-not be allowed to crowd out significant news. Second, such
-entertaining news-matter must not be given so much space
-and prominence, or be made so attractive, that the average
-reader with but limited time in which to read his paper
-will neglect news of value. Third, events of importance
-must not be so treated as to furnish entertainment primarily,
-to the subordination of their true significance. To
-substitute the <i><span lang="fr" xml:lang="fr">hors d’œuvres</span></i>, relishes, and dessert of the day’s
-happenings for nourishing “food of opinion” is to serve an
-unbalanced, unwholesome mental diet. The relish should
-heighten, not destroy, a taste for good food.</p>
-
-<h3 class='c014'>IV</h3>
-
-<p class='c013'>In order to furnish the average citizen with material from
-which to form opinions on all current issues, so that he
-may vote intelligently on men and measures, newspapers
-must supply significant news in as complete and as accurate
-a form as possible. The only important limitations
-to completeness are those imposed by the commonly
-accepted ideas of decency embodied in the phrase, “All the
-news that’s fit to print,” and by the rights of privacy.
-Carefully edited newspapers discriminate between what
-the public is entitled to know and what an individual has
-a right to keep private.</p>
-
-<p class='c010'>Inaccuracy, due to the necessity for speed in getting
-news into print, most newspapers agree must be reduced
-<span class='pageno' id='Page_xv'>xv</span>to a minimum. The establishment of bureaus of accuracy,
-and constant emphasis on such mottoes as “Accuracy
-First,” “Accuracy Always,” and “If you see it in the <cite>Sun</cite>,
-it’s so,” are steps in that direction.</p>
-
-<p class='c010'>Deliberate falsification of news for any purpose, good or
-bad, must be regarded as an indefensible violation of the
-fundamental purpose of the press. Any cause, no matter
-how worthy it may be, which cannot depend on facts and
-truth for its support does not deserve to have facts and
-truth distorted in its behalf.</p>
-
-<p class='c010'>The “faking” of news can never be harmless. Even
-though the fictitious touches in an apparently innocent
-“human-interest” or “feature” story may be recognized by
-most readers, yet the effect is harmful. “It’s only a newspaper
-story,” expresses the all-too-common attitude of a
-public whose confidence in the reliability of newspapers
-has been undermined by news stories wholly or partially
-“faked.”</p>
-
-<p class='c010'>The “coloring,” adulteration, and suppression of news as
-“food of opinion” is as dangerous to the body politic as
-similar manipulation of food-stuffs was to the physical
-bodies of our people before such practices were forbidden
-by law. How completely the opinions and moral judgments
-of a whole nation may be perverted by deliberate
-“coloring” and suppression of news, in this case by its own
-government, was demonstrated in Germany immediately
-before and during the world war.</p>
-
-<p class='c010'>The jury of newspaper readers must have “the truth,
-the whole truth, and nothing but the truth,” if it is to give
-an intelligent verdict.</p>
-
-<h3 class='c014'>V</h3>
-
-<p class='c013'>The so-called “yellow journals” are glaring examples of
-newspapers built up on news and editorial policies shaped
-<span class='pageno' id='Page_xvi'>xvi</span>to attract undiscriminating readers by sensational methods.
-By constantly emphasizing sensational news and by “sensationalizing”
-and “melodramatizing” news that is not
-sufficiently startling, as well as by editorials stirring up
-class feeling among the masses against the monied and
-ruling classes, “yellow journals” have been able to outstrip
-all other papers in circulation.</p>
-
-<p class='c010'>Unquestionably the most serious aspect of the influence
-of sensational and yellow journalism is the distorted view
-of life thus given. Because these papers are widely read
-by the partially assimilated groups of foreign immigrants
-in large centres of population, like New York and Chicago,
-they exert a particularly dangerous influence by giving
-these future citizens a wrong conception of American
-society and government. That the false ideas of our life
-and institutions given to foreign elements of our population
-while they are in the process of becoming Americanized
-are a serious menace to this country, requires no proof.
-No matter who the readers may be, however, news that
-is “colored” to appear “yellow,” and misleading editorials,
-will always be dangerous to the public welfare.</p>
-
-<h3 class='c014'>VI</h3>
-
-<p class='c013'>The treatment of sensational events, particularly those
-involving crime and scandal, undoubtedly constitutes one
-of the difficult problems of all newspapers. The demoralizing
-effect of accounts of criminal and vicious acts, when
-read by immature and morally unstable individuals, is
-generally admitted. On the other hand, fear of publicity
-and consequent disgrace to the wrong-doer and his family,
-is a powerful deterrent. Moreover, if newspapers suppressed
-news of crime and vice, citizens might remain
-ignorant of the extent to which they existed in the community,
-<span class='pageno' id='Page_xvii'>xvii</span>and consequently, with the aid of a corrupt local
-government, wrong-doing might flourish until it was a
-menace to every member of the community.</p>
-
-<p class='c010'>To give sufficient publicity to news of crime and scandal
-in order to provide the necessary deterrent effect, to furnish
-readers with the information to which they are entitled,
-and at the same time to present such news so that
-it will not give offense or encourage morally weak readers
-to emulate the criminal and the vicious, define the middle
-course which exponents of constructive journalism must
-steer.</p>
-
-<h3 class='c014'>VII</h3>
-
-<p class='c013'>Criticisms of the newspaper of the present day should
-not leave us with the impression that the American press
-is deteriorating. No one who compares the newspaper of
-to-day with its predecessors of fifty, seventy-five, or a
-hundred years ago, can fail to appreciate how immeasurably
-superior in every respect is the press of the present
-day. In our newspapers now there is much less of narrow
-political partisanship, much less of editorial vituperation
-and personal abuse, much less of objectionable advertising,
-and relatively less news of crime and scandal. Viewed
-from a distance of more than half a century, great American
-editors loom large, but a critical study of the papers they
-edited shows their limitations. They were pioneers in a
-new land,—for modern journalism began but eighty-five
-years ago,—and as such, they deserve all honor for blazing
-the trail; but we must not be blind to the defects of
-the papers that they produced, any more than we may
-overlook the faults of the press of our own day.</p>
-
-<p class='c010'>The period of the struggle against slavery culminating
-in the Civil War was one of great editorial leadership. To
-say that it was the era of great “views-papers” and that
-<span class='pageno' id='Page_xviii'>xviii</span>the present is the day of great “news-papers” is to sum up
-the essential difference between the two periods. In terms
-of democratic government, this means that citizens of the
-older day were accustomed to accept as their own, political
-opinions furnished them ready-made by their favorite
-editor, whereas voters to-day want to form their own opinions
-on the basis of the news and editorials furnished them
-by their favorite paper. This greater independence of judgment,
-with its corollary, greater independence in voting,
-is a long step forward toward a more complete democracy.</p>
-
-<h3 class='c014'>VIII</h3>
-
-<p class='c013'>The recent development of community spirit as a means
-of realizing more fully the ideals of democracy by fostering
-greater solidarity among the diverse elements of our population,
-has been reflected in the news policies of many
-papers. By “playing up” news that tends to the upbuilding
-of the community, and by “playing down,” and even
-eliminating entirely, news that tends to exert an unwholesome
-influence, newspapers in various parts of the country
-have developed a type of constructive journalism. Such
-consideration for the effect of news on readers as members
-of the community, and hence on community life, is one
-of the most important forward steps taken by the modern
-newspaper.</p>
-
-<p class='c010'>Although occasion may arise from time to time for newspapers
-to turn the searchlight of publicity on social and
-political corruption, the feeling is gaining strength that
-newspaper crusades in the interests of institutions and
-movements making for community uplift are even more
-important than the continued exposure of evils. Many
-aggressive, crusading papers, accordingly, have turned
-from a policy of exposing such conditions to the constructive
-<span class='pageno' id='Page_xix'>xix</span>purpose of showing how various agencies may be
-used for community development. “Searchlight” journalism
-is thus giving way to “sunlight” journalism. A constructive
-policy that aims to handle local news and “local
-ends” of all news in such a manner that they will exert a
-wholesome, upbuilding influence on the community, is one
-of the most potent forces making for a better democracy.</p>
-
-<h3 class='c014'>IX</h3>
-
-<p class='c013'>With the entry of the United States into world-affairs in
-coöperation with other nations, a new duty was placed
-upon the American press. For a number of years before
-the world war the amount of foreign news in the average
-American newspaper was very limited. With the decline
-of weekly letters from foreign countries written by well-known
-correspondents, and the reliance by newspapers on
-the great press associations for foreign news, readers had
-had relatively less news of importance from abroad than
-formerly. The world war naturally changed this condition
-completely.</p>
-
-<p class='c010'>Unless the United States decides finally to return to its
-former policy of isolation, American citizens must be kept
-in touch with important movements in other nations, so
-that they can form intelligent opinions in regard to the
-relation of this country to these nations. Since the daily
-newspaper is the principal medium for presenting such
-news, it is clear that newspapers must be prepared to
-present significant foreign news in such a manner that it
-will attract readers, by connecting it with their interests
-as American citizens.</p>
-
-<h3 class='c014'>X</h3>
-
-<p class='c013'>How the future will solve the problems of journalism
-must be largely a matter of conjecture. Temporarily the
-<span class='pageno' id='Page_xx'>xx</span>world war has given rise to peculiar problems, none of
-which, however, seems likely to have permanent effects on
-our newspapers. Censorship of news and of editorial discussion
-has precipitated anew the ever-perplexing question
-of the exact limits of the liberty of the press in war times.
-War, too, has made clearer the pernicious influence resulting
-from the dissemination throughout the world of “colored”
-news by means of semi-official news agencies subsidized
-and controlled by some of the European nations.
-The extent to which a whole nation may be kept in the
-dark by government control of news and discussion, as
-well as the impossibility of other nations getting important
-information to the people of such a country, has been
-strikingly exemplified by Germany and Austro-Hungary.
-The need of definite provision for international freedom of
-the press has been pointed out as an essential factor in any
-programme for permanent peace.</p>
-
-<p class='c010'>The rise in the price of print paper and increased cost
-of production, largely the result of war conditions, have
-led so generally to the raising of the price of papers from
-one to two cents that the penny paper bids fair to disappear
-entirely. This increase in price has not appreciably
-reduced circulation. To economize in the use of
-paper during the war, many papers have reduced the
-number of pages by cutting down the amount of reading
-matter. Whether or not these changes will continue
-when normal conditions of business are restored cannot
-be predicted.</p>
-
-<p class='c010'>Endowed newspapers, municipal newspapers, and even
-university newspapers, have been proposed as possible
-solutions of the problems of the press. Of these proposals
-only one, the municipal newspaper, has had a trial, and
-even that has not been tried under conditions that permit
-any conclusions as to its feasibility. Although there has
-<span class='pageno' id='Page_xxi'>xxi</span>been a marked tendency, hastened by the war, toward
-government ownership or control of railroad, telegraph,
-and telephone lines, which, like newspapers, are private
-enterprises that perform a public function, there has been
-no corresponding movement looking toward ownership or
-control of newspapers by the federal, state, or local government.</p>
-
-<p class='c010'>Effective organization of newspaper writers and editors
-has been urged as a means of establishing definite standards
-for the profession. It seems remarkable that in this
-age of organization newspaper workers are the only members
-of a great profession who have no national association.
-Newspaper publishers, circulation managers, advertising
-men, and the editor-publishers of weekly and small
-daily newspapers have such organizations. For free-lance
-writers there is the Authors’ League of America. In several
-Middle Western states organizations of city editors have
-been effected; but a movement to unite them into a national
-association has not as yet made much progress.</p>
-
-<p class='c010'>Two national newspaper conferences have been held
-under academic auspices to discuss the problems of journalism,
-the first at the University of Wisconsin in 1912,
-and the second at the University of Kansas, two years
-later. Although a number of leaders in the profession took
-part in the programmes and interesting discussion resulted,
-the attendance of newspaper workers was not sufficiently
-large to be representative of the country as a whole, and
-no permanent organization was effected.</p>
-
-<p class='c010'>That a national organization of newspaper men and
-women is neither impossible nor ineffectual has been demonstrated
-in Great Britain, where three of such associations
-have been active for a number of years. The Institute of
-Journalists of Great Britain, an association of newspaper
-editors and proprietors, holds an annual conference for the
-<span class='pageno' id='Page_xxii'>xxii</span>discussion of current questions in journalism and has had
-as its head such distinguished journalists as Robert Donald
-of the London <cite>Daily Chronicle</cite>, A. G. Gardiner of the
-London <cite>Daily News</cite>, and J. L. Garvin, formerly editor of
-the <cite>Pall Mall Gazette</cite> and now editor of the <cite>Observer</cite>. The
-other associations are the National Union of Journalists,
-composed exclusively of newspaper workers, which maintains
-“branches” and “district councils” in addition to the
-national association; and the Society of Women Journalists.</p>
-
-<h3 class='c014'>XI</h3>
-
-<p class='c013'>There is no one simple solution for the complex problems
-of journalism. In so far as the newspaper is a private
-business enterprise, it will continue to adjust itself to the
-steadily advancing standards of the business world. “Service,”
-the new watchword in business, is already being taken
-up by the business departments of newspapers in relation
-to both advertisers and readers. The rejection of objectionable
-advertising and the guaranteeing of all advertising
-published have been among the first steps taken toward
-serving both readers and honest business men by protecting
-them against unscrupulous advertisers. When it is
-generally accepted in the business world that service, as
-well as honesty, is the best policy, no newspaper can long
-afford to pursue any other.</p>
-
-<p class='c010'>Nor need private ownership be a menace to the completeness
-and accuracy with which newspapers present
-news and opinion. Just as business men are coming to
-realize that truthful advertising is most effective and that
-a satisfied customer is the best advertiser, so newspapers
-are coming more and more to appreciate the fact that
-accuracy and fair play in news and editorials are also “good
-business.” Neither the public nor a majority of editors
-<span class='pageno' id='Page_xxiii'>xxiii</span>and publishers can afford to permit unscrupulous private
-ownership to impair seriously the usefulness and integrity
-of any newspaper.</p>
-
-<p class='c010'>In so far as the newspaper performs a public function,
-its usefulness will be measured by the character of the
-service that it renders. Its standing will be determined by
-the extent to which it serves faithfully the community,
-the state, and the nation. Whatever principles are formulated
-and whatever code is adopted for the profession of
-journalism will be based on the fundamental idea of service
-to the people—to the masses as well as to the classes.</p>
-
-<p class='c010'>Newspaper workers, from the “cub” reporter to the editor-in-chief,
-will be recognized as public servants, not as
-mere employees of a private business. The high standards
-maintained by them in newspaper offices will reinforce the
-ideal of public service held up before college men and
-women preparing themselves for journalism. The public
-will understand more fully than it ever has done the necessity
-of supporting heartily the standards established by
-newspapers themselves. Requests to “keep it out of the
-paper” and threats of “stop my paper” will be less frequent
-when advertisers, business men, and readers see that such
-attempts at coercion are an indefensible interference with
-an institution whose first duty is to the public.</p>
-
-<p class='c010'>With an ever-increasing appreciation of the value of its
-service in business relations and with an ever-broadening
-conception of its duties and responsibilities, the newspaper
-of to-morrow may be depended on to do its part in the
-greatest of all national and international tasks, that of
-“making the world safe for democracy.”</p>
-
-<div class='section ph1'>
-
-<div class='nf-center-c0'>
-<div class='nf-center c001'>
- <div>THE PROFESSION OF JOURNALISM</div>
- </div>
-</div>
-
-</div>
-
-<div class='chapter'>
- <span class='pageno' id='Page_1'>1</span>
- <h2 class='c008'>SOME ASPECTS OF JOURNALISM</h2>
-</div>
-
-<div class='nf-center-c0'>
-<div class='nf-center c005'>
- <div>BY ROLLO OGDEN</div>
- </div>
-</div>
-
-<h3 class='c012'>I</h3>
-
-<p class='c013'>It is, in a way, a form of flattery, in the eyes of modern
-journalism, that it should be put on its defense—added
-to the fascinating list of “problems.” This is a tribute to
-its importance. The compliment may often seem oblique.
-An editor will, at times, feel himself placed in much the
-same category as a famous criminal—a warning, a horrible
-example, a target for reproof, but still an interesting
-object. That last is the redeeming feature. If the newspaper
-of to-day can only be sure that it excites interest in
-the multitude, it is content. For to force itself upon the
-general notice is the main purpose of its spirit of shrill
-insistence, which so many have noted and so many have
-disliked.</p>
-
-<p class='c010'>But the clamorous and assertive tone of the daily press
-may charitably be thought of as a natural reaction from
-its low estate of a few generations back. Upstart families
-or races usually have bad manners, and the newspaper, as
-we know it, is very much of an upstart. For long, its lot
-was contempt and contumely. In the first half of the
-eighteenth century, writing in general was reduced to
-extremities. Dr. Johnson says of Richard Savage that,
-“having no profession, he became by necessity an author.”
-But there was a lower deep, and that was journalism.
-Warburton wrote of one who is chiefly known by being
-pilloried in the <cite>Dunciad</cite> that he “ended in the common
-<span class='pageno' id='Page_2'>2</span>sink of all such writers, a political newspaper.” Even
-later it was recorded of the Rev. Dr. Dodd, author of the
-<cite>Beauties of Shakespeare</cite>, that he “descended so low as to
-become editor of a newspaper.” After that, but one step
-remained—to the gallows; and this was duly taken by
-Dr. Dodd in 1777, when he was hanged for forgery. A
-calling digged from such a pit may, without our special
-wonder, display something of the push and insolence natural
-in a class whose privileges were long so slender or so
-questioned that they must be loudly proclaimed for fear
-that they may be forgotten.</p>
-
-<p class='c010'>This flaunting and over-emphasis also go well with the
-charge that the press of to-day is commercialized. That
-accusation no one undertaking to comment on newspapers
-can pass unnoticed. Yet why should journalism be exempt?
-It is as freely asserted that colleges are commercialized;
-the theatre is accused of knowing no standard but
-that of the box-office; politics has the money-taint upon it;
-and even the church is arraigned for ignoring the teachings
-of St. James, and being too much a respecter of the persons
-of the rich. If it is true that the commercial spirit rules
-the press, it is at least in good company. In actual fact,
-occasional instances of gross and unscrupulous financial
-control of newspapers for selfish or base ends must be admitted
-to exist. There are undoubtedly some editors who
-bend their conscience to their dealing. Newspaper proprietors
-exist who sell themselves for gain. But this is not
-what is ordinarily meant by the charge of commercialization.
-Reference is, rather, to the newspaper as a money-making
-institution. “When shall we have a journal,”
-asked a clergyman not long ago, “that will be published
-without advertisements?”</p>
-
-<p class='c010'>The answer is, never—at least, I hope so, for the good
-of American journalism. We have no official press. We
-<span class='pageno' id='Page_3'>3</span>have no subsidized press. We have not even an endowed
-press. What that would be in this country I can scarcely
-imagine, but I am sure it would have little or no influence.
-A newspaper carries weight only as it can point to evidence
-of public sympathy and support. But that means a business
-side; it means patronage; it means an eye to money.
-A newspaper, like an army, goes upon its belly—though
-it does not follow that it must eat dirt. The dispute about
-being commercialized is always a question of more or less.
-When Horace Greeley founded the <cite>Tribune</cite> in 1841, he had
-but a thousand dollars of his own in cash. Yet his struggle
-to make the paper a going concern was just as intense as
-if he were starting it to-day with a capital (and it would
-be needed) of a million. Greeley, to his honor be it said,
-refused from the beginning to take certain advertisements.
-But so do newspaper proprietors to-day whose expenses
-per week are more than Greeley’s were for the first year.</p>
-
-<p class='c010'>The immensely large capital now required for the conduct
-of a daily newspaper in a great city has had important
-consequences. It has made the newspaper more of an
-institution, less of a personal organ. Men no longer designate
-journals by the owner’s or editor’s name. It used to
-be Bryant’s paper, or Greeley’s paper, or Raymond’s, or
-Bennett’s. Now it is simply <cite>Times</cite>, <cite>Herald</cite>, <cite>Tribune</cite>, and
-so on. No single personality can stamp itself upon the
-whole organism. It is too vast. It is a great piece of property,
-to be administered with skill; it is a carefully planned
-organization which best produces the effect when the personalities
-of those who work for it are swallowed up. The
-individual withers, but the newspaper is more and more.
-Journalism becomes impersonal. There are no more “great
-editors,” but there is a finer <i><span lang="fr" xml:lang="fr">esprit de corps</span></i>, better “team
-play,” an institution more and more firmly established and
-able to justify itself.</p>
-
-<p class='c010'><span class='pageno' id='Page_4'>4</span>Large capital in newspapers, and their heightened earning
-power, tend to steady them. Freaks and rash experiments
-are also shut out by lack of means. Greeley reckoned
-up a hundred or more newspapers that had died in
-New York before 1850. Since that time it would be hard
-to name ten. I can remember but two metropolitan dailies
-within twenty-five years that have absolutely suspended
-publication. Only contrast the state of things in Parisian
-journalism. There must be at least thirty daily newspapers
-in the French capital. Few of them have the air of living
-off their own business. Yet the necessary capital and the
-cost of production are so much smaller than ours that
-their various backers can afford to keep them afloat. But
-this fact does not make their sincerity or purity the more
-evident. On the contrary, the rumor of sinister control is
-more frequently circulated in connection with the French
-press than with our own. Our higher capitalization helps
-us. Just because a great sum is invested, it cannot be
-imperiled by allowing unscrupulous men to make use of
-the newspaper property; for that way ruin lies, in the end.
-The corrupt employment has to be concealed. If it had
-been known surely, for example, that Mr. Morgan, or Mr.
-Ryan, or Mr. Harriman owned a New York newspaper,
-and was utilizing it as a means of furthering his schemes,
-support would speedily have failed it, and it would soon
-have dried up from the roots.</p>
-
-<p class='c010'>This give and take between the press and the public is
-vital to a just conception of American journalism. The
-editor does not nonchalantly project his thoughts into the
-void. He listens for the echo of his words. His relation
-to his supporters is not unlike Gladstone’s definition of the
-intimate connection between the orator and his audience.
-As the speaker gets from his hearers in mist what he gives
-back in shower, so the newspaper receives from the public
-<span class='pageno' id='Page_5'>5</span>as well as gives to it. Too often it gets as dust what it
-gives back as mud; but that does not alter the relation.
-Action and reaction are all the while going on between the
-press and its patrons. Hence it follows that the responsibility
-for the more crying evils of journalism must be
-divided.</p>
-
-<p class='c010'>I would urge no exculpation for the editor who exploits
-crime, scatters filth, and infects the community with moral
-poison. The original responsibility is his, and it is a fearful
-one. But it is not solely his. The basest and most demoralizing
-journal that lives, lives by public approval
-or tolerance. Its readers and advertisers have its life in
-their hands. At a word from them, it would either reform
-or die. They have the power of “recall” over it, as it
-is by some proposed to grant the people a power of recall
-over bad representatives in legislature or Congress. The
-very dependence of the press upon support gives its patrons
-the power of life and death over it.</p>
-
-<p class='c010'>Advertisers are known to go to a newspaper office to seek
-favors, sometimes improper, often innocent. Why should
-they, and mere readers, too, not exercise their implied right
-to protest against vulgarity, the exaggeration of the trivial,
-hysteria, indecency, immorality, in the newspaper which
-they are asked to buy or to patronize? To a journalist of
-the offensive class they could say: “You excuse yourself
-by alleging that you simply give what the public demands;
-but we say that your very assertion is an insult to us and
-an outrage upon the public. You say that nobody protests
-against your course; well, we are here to protest. You
-point to your sales; we tell you that, unless you mend your
-columns, we will buy no more.” There lies here, I am persuaded,
-a vast unused power for the toning up of our
-journalism. At any rate, the reform of a free press in a
-free people can be brought about only by some such reaction
-<span class='pageno' id='Page_6'>6</span>of the medium upon the instrument. Legislation direct
-would be powerless. Sir Samuel Romilly perceived
-this when he argued in Parliament against proposals to
-restrict by law the “licentious press.” He said that, if the
-press were more licentious than formerly, it was because it
-had not yet got over the evils of earlier arbitrary control;
-and the only sure way to reform it was to make it still more
-free. Romilly would doubtless have agreed that a free
-people will, in the long run, have as good newspapers as it
-wants and deserves to have.</p>
-
-<p class='c010'>As it is, public sentiment has a way, on occasion, of
-speaking through the press with astonishing directness and
-power. All the noise and extravagance, the ignorance and
-the distortion, cannot obscure this. There is a rough but
-great value in the mere publicity which the newspaper
-affords. The free handling of rulers has much for the
-credit side. When Senior was talking with Thiers in 1856,
-the conversation fell upon the severe press laws under
-Napoleon III. The Englishman said that perhaps these
-were due to the license of newspapers in the time of the
-foregoing republic, when their attacks on public men were
-often the extreme of scurrility. “C’était horrible,” said
-Thiers; “mais, pour moi, j’aime mieux être gouverné par
-des honnêtes gens qu’on traite comme des voleurs, que par
-des voleurs qu’on traite en honnêtes gens.”<a id='r1' /><a href='#f1' class='c015'><sup>[1]</sup></a> And when
-you have some powerful robbers to invoke the popular
-verdict upon, there is nothing like modern journalism for
-doing the job thoroughly. Those great names in our business
-and political firmament which lately have fallen like
-Lucifer, dreaded exposure in the press most of all. Courts
-and juries they could have faced with equanimity; or,
-<span class='pageno' id='Page_7'>7</span>rather, their lawyers would have done it for them in the
-most beautiful illustration of the law’s delay. But the
-very clamor of newspaper publicity was like an embodied
-public conscience pronouncing condemnation—every
-headline an officer. I know of no other power on earth that
-could have stripped away from these rogues every shelter
-which their money could buy, and have been to them
-such an advance section of the Day of Judgment. In the
-immense publicity that dogged them they saw that worst
-of all punishments described by Shelley:—</p>
-
-<div class='lg-container-b c016'>
- <div class='linegroup'>
- <div class='group'>
- <div class='line'>—when thou must <em>appear</em> to be</div>
- <div class='line'>That which thou art internally;</div>
- <div class='line'>And after many a false and fruitless crime,</div>
- <div class='line'>Scorn track thy lagging fall.</div>
- </div>
- </div>
-</div>
-
-<div class='footnote' id='f1'>
-<p class='c010'><a href='#r1'>1</a>. “It is terrible, but for my part, I would rather be governed by honest
-men who are treated as though they were thieves, than by thieves who
-are treated as though they were honest men.”—<span class='sc'>Ed.</span></p>
-</div>
-
-<h3 class='c014'>II</h3>
-
-<p class='c013'>It is, no doubt, a belief in this honestly and wholesomely
-scourging power of newspapers which has made the
-champions of modern democracy champions also of the
-freedom of the press. It has not been seriously hampered
-or shackled in this country; but the history of its emancipation
-from burdensome taxation in England shows how
-the progressive and reactionary motives or temperaments
-come to view. When Gladstone was laboring, fifty years
-ago, to remove the last special tax upon newspapers, Lord
-Salisbury—he was then Lord Robert Cecil—opposed
-him with some of his finest sneers. Could it be maintained
-that a person of any education could learn anything from
-a penny paper? It might be said that the people would
-learn from the press what had been uttered by their representatives
-in Parliament, but how much would that add
-to their education? They might even discover the opinions
-of the editor. All this was very interesting, but it did
-<span class='pageno' id='Page_8'>8</span>not carry real instruction to the mind. To talk about a
-tax on newspapers being a tax on knowledge was a prostitution
-of real education. And so on. But contrast this
-with John Bright’s opinion. In a letter written in 1885,
-but not published till this year, he said: “Few men in England
-owe so much to the press as I do. Its progress has
-been very great. I was one of those who worked earnestly
-to overthrow the system of taxation which from the time
-of Queen Anne had fettered, I might almost say, strangled
-it out of existence.... I hope the editors and conductors
-of our journals may regard themselves as under a great
-responsibility, as men engaged in the great work of instructing
-and guiding our people.... On the faithful
-performance of their duties, on their truthfulness and their
-adherence to the moral law, the future of our country
-depends.”</p>
-
-<p class='c010'>To pass from these ideals to the tendencies and perplexities
-of newspapers as they are is not possible without
-the sensation of a jar. For specimens of the faults found
-in even the reputable press by fair-minded men we may
-turn to a recent address before a university audience by
-Professor Butcher. Admitting that journalism had never
-before been “so many-sided, so well informed, so intellectually
-alert,” he yet noted several literary and moral defects.
-Of these he dwelt first upon “hasty production.” “Formerly,
-the question was, who is to have the last word; now
-it is a wild race between journalists as to who will get the
-<em>first</em> word.” The professor found the marks of hurry
-written all over modern newspapers. Breathless haste
-could not but affect the editorial style. “It is smartly
-pictorial, restless, impatient, emphatic.” This charge no
-editor of a daily paper can find it in his heart confidently
-to attempt to repel. His work has to be done under narrow
-and cramping conditions of time. The hour of going
-<span class='pageno' id='Page_9'>9</span>to press is ever before him as an inexorable fate. And that
-judgments formed and opinions expressed under such
-stress are often of a sort that one would fain withdraw, no
-sane writer for the press thinks of denying. This ancient
-handicap of the pressman was described by Cowper in
-1780. “I began to think better of his [Burke’s] cause,”
-he wrote to the Rev. Mr. Unwin, “and burnt my verses.
-Such is the lot of the man who writes upon the subject of
-the day; the aspect of affairs changes in an hour or two,
-and his opinion with it; what was just and well-deserved
-satire in the morning, in the evening becomes a libel; the
-author commences his own judge, and, while he condemns
-with unrelenting severity what he so lately approved, is
-sorry to find that he has laid his leaf gold upon touchwood,
-which crumbled away under his finger.”</p>
-
-<p class='c010'>While all this is sorrowfully true,—to none so sorrowful
-as those who have it frequently borne in upon them by
-personal experience,—it is, after all, <i><span lang="fr" xml:lang="fr">du métier</span></i>. It is a
-condition under which the work must be done, or not at all.
-A public which occasionally disapproves of a newspaper too
-quick on the trigger would not put up at all with one
-which held its fire too long. And there is, when all is said,
-a good deal of the philosophy of life in the compulsion to
-“go to press.” Only in that spirit can the rough work of
-the world get done. The artist may file and polish endlessly;
-the genius may brood; but the newspaper man
-must cut short his search for the full thought or the perfect
-phrase, and get into type with the best at the moment
-attainable. At any rate, this makes for energy decision,
-and a ready practicality. Life is made up of such compromises,
-such forced adjustments, such constant striving
-for the ideal with the necessitated acceptance of the
-closest approach to it possible, as are of the very atmosphere
-in the office of a daily newspaper. But the result is
-<span class='pageno' id='Page_10'>10</span>got. The pressure may be bad for literary technique but
-at all events it forces out the work. If Lord Acton had
-known something of the driving motives of a journalist,
-he would not have spent fifty years collecting material for
-a great history of liberty, and then died before being quite
-persuaded in his own mind that he was ready to write it.
-The counsel of wisdom which Mr. Brooke gives in <cite>Middlemarch</cite>
-need never be addressed to a newspaper writer; that
-he must “pull up” in time, every day teaches him.</p>
-
-<p class='c010'>Professor Butcher also drew an ingenious parallel between
-the Sophists of ancient Greece and present-day
-journalists. It was not very flattering to the latter. One
-of the points of comparison was that “their pretensions
-were high and their basis of knowledge generally slight.”
-Now, “ignorance,” added the uncomplimentary professor,
-“has its own appropriate manner, and most journalists,
-being very clever fellows, are, when they are ignorant,
-conscious of their ignorance. A fine, elusive manner is
-therefore adopted; it is enveloped in a haze.” To this
-charge, also, a bold and full plea of not guilty cannot be
-entered by a newspaper man. If his own conscience would
-allow it, he knows that too many of his own calling would
-rise up to confute him. The jokes, flings, stories, confessions
-are too numerous about the easy and empty assumptions
-of omniscience by the press. Mr. Barrie has, in his
-reminiscential <cite>When a Man’s Single</cite>, told too many tales
-out of the sanctum. Some of them bear on the point in
-hand. For example:—</p>
-
-<p class='c010'>“‘I am not sure that I know what the journalistic instinct
-precisely is,’ Rob said, ‘and still less whether I possess
-it.’</p>
-
-<p class='c010'>“‘Ah, just let me put you through your paces,’ replied
-Simms. ‘Suppose yourself up for an exam. in journalism,
-and that I am your examiner. Question One: The house
-<span class='pageno' id='Page_11'>11</span>was soon on fire; much sympathy is expressed with the sufferers.
-Can you translate that into newspaper English?’</p>
-
-<p class='c010'>“‘Let me see,’ answered Rob, entering into the spirit
-of the examination. ‘How would this do: In a moment
-the edifice was enveloped in shooting tongues of flame;
-the appalling catastrophe has plunged the whole street into
-the gloom of night’?</p>
-
-<p class='c010'>“‘Good. Question Two: A man hangs himself; what
-is the technical heading for this?’</p>
-
-<p class='c010'>“‘Either “Shocking Occurrence” or “Rash Act.’”</p>
-
-<p class='c010'>“‘Question Three: <i><span lang="fr" xml:lang="fr">Pabulum, Cela va sans dire, Par excellence,
-Ne plus ultra.</span></i> What are these? Are there any
-more of them?’</p>
-
-<p class='c010'>“‘They are scholarships,’ replied Rob; ‘and there are
-two more, namely, <i><span lang="fr" xml:lang="fr">Tour de force</span></i> and <i><span lang="la" xml:lang="la">Terra firma</span></i>.’</p>
-
-<p class='c010'>“‘Question Four: A. (a soldier) dies at 6 <span class='fss'>P.M.</span> with his
-back to the foe; B. (a philanthropist) dies at 1 <span class='fss'>A.M.</span>; which
-of these, speaking technically, would you call a creditable
-death?’</p>
-
-<p class='c010'>“‘The soldier’s, because time was given to set it.’</p>
-
-<p class='c010'>“‘Quite right. Question Five: Have you ever known
-a newspaper which did not have the largest circulation and
-was not the most influential advertising medium?’</p>
-
-<p class='c010'>“‘Never.’</p>
-
-<p class='c010'>“‘Well, Mr. Angus,’ said Simms, tiring of the examination,
-‘you have passed with honors.’”</p>
-
-<p class='c010'>Many cynical admissions by the initiate could be quoted.
-The question was recently put to a young man who had a
-place on the staff of a morning newspaper: “Are you not
-often brought to a standstill for lack of knowledge?”
-“No,” he replied, “as a rule I go gayly ahead, and without
-a pause. My only difficulty is when I happen to know
-something of the subject.” But no one takes these sarcasms
-too seriously. They are a part of the Bohemian
-<span class='pageno' id='Page_12'>12</span>tradition of journalism. But Bohemianism has gone out
-of the newspaper world, as the profession has become more
-specialized, more of a serious business. Even in his time,
-Jules Janin, writing to Madame de Girardin apropos of
-her <cite><span lang="fr" xml:lang="fr">École des Journalistes</span></cite>, happily exposed the “assumption
-that good leading articles ever were or ever could be
-produced over punch and broiled bones, amidst intoxication
-and revelry.”</p>
-
-<p class='c010'>Editors may still be ignorant, but at any rate they are
-not unblushingly devil-may-care about it. They do not
-take their work as a pure lark. They try to get their
-facts right. And the appreciation of accurate knowledge,
-if not always the market for it, is certainly higher now
-in newspaper offices than it used to be. The multiplied
-apparatus of information has done at least that for the
-profession. Much of its knowledge may be “index-learning,”
-but at any rate it gets the eel by the tail. And the
-editor has a fairish retort for the general writer in the
-fact that the latter might more often be caught tripping if
-he had to produce his wisdom on demand and get it irrevocably
-down in black and white and in a thousand hands
-without time for consideration or amendment. This truth
-was frankly put by Motley in a letter to Holmes in 1862:
-“I take great pleasure in reading your prophecies, and
-intend to be just as free in hazarding my own.... If
-you make mistakes, you shall never hear of them again,
-and I promise to forget them. Let me ask the same indulgence
-from you in return. This is what makes letter-writing
-a comfort, and journalism dangerous.”</p>
-
-<p class='c010'>It is a distinction which an editor may well lay to his
-soul when accused of being a mere Gigadibs—</p>
-
-<div class='lg-container-b c016'>
- <div class='linegroup'>
- <div class='group'>
- <div class='line'>You, for example, clever to a fault,</div>
- <div class='line'>The rough and ready man who write apace,</div>
- <div class='line'>Read somewhat seldomer, think, perhaps, even less.</div>
- </div>
- </div>
-</div>
-
-<p class='c010'><span class='pageno' id='Page_13'>13</span>Even in journalism, the Spanish proverb holds that
-knowing something does not take up any room—<i><span lang="es" xml:lang="es">el saber
-no ocupa lugar</span></i>. Special information is, as I often have
-occasion to say to applicants for work, the one thing that
-gives a stranger a chance in a newspaper office. The most
-out-of-the-way knowledge has a trick of falling pat to the
-day’s need. A successful London journalist got his first
-foothold by knowing all about Scottish Disruption, when
-that struggle between the Established and Free churches
-burst upon the horizon. The editor simply had to have
-the services of a man who could tell an interested English
-public all about the question which was setting the heather
-afire. Similarly, not long since, a young American turned
-up in New York with apparently the most hopeless outfit
-for journalistic work. He had spent eight years in Italy
-studying mediæval church history—and that was his
-basis for thinking he could write for a daily paper of the
-palpitating present! But it happened just then that the
-aged Leo XIII drew to his end, and here was a man who
-knew all the <i><span lang="la" xml:lang="la">Papabili</span></i>—cardinals and archbishops; who
-understood thoroughly the ceremony and procedure of
-electing a pope; who was drenched in all the actualities of
-the situation, and who could, therefore, write about it
-with an intelligence and sympathy which made his work
-compel acceptance, and gave him entrance into journalism
-by the unlikely Porta Romana. It is but an instance of
-the way in which a profession growing more serious is
-bound to take knowledge more seriously.</p>
-
-<h3 class='c014'>III</h3>
-
-<p class='c013'>It is, however, what Sir Wemyss Reid called the “Wegotism”
-of the press that some fastidious souls find more
-offensive than its occasional betrayals of crass ignorance.
-<span class='pageno' id='Page_14'>14</span>Lecky remarked upon it, in his chapters on the rise of newspapers
-in England. “Few things to a reflecting mind are
-more curious than the extraordinary weight which is attached
-to the anonymous expression of political opinion.
-Partly by the illusion of the imagination, partly by the
-weight of emphatic assertion, a plural pronoun, conspicuous
-type, and continual repetition, unknown men are able,
-without exciting any surprise or sense of incongruity, to
-assume the language of the accredited representatives of
-the nation, and to rebuke, patronize, or insult its leading
-men with a tone of authority which would not be tolerated
-from the foremost statesmen of their time.”</p>
-
-<p class='c010'>A remedy frequently suggested is signed editorials. Let
-the Great Unknown come out from behind his veil of
-anonymity, and drop his “plural of majesty.” Then we
-should know him for the insignificant and negligible individual
-he is. It is true that some hesitating attempts of
-that kind have been made in this country, mostly in the
-baser journalism, but they have not succeeded. There is
-no reason to think that this practice will ever take root
-among us. It arose in France under conditions of rigorous
-press censorship, and really goes in spirit with the wish of
-government or society to limit that perfect freedom of discussion
-which anonymous journalism alone can enjoy.
-Legal responsibility is, of course, fixed in the editor and
-proprietors. Nor is the literary disguise, as a rule, of such
-great consequence, or so difficult to penetrate. Most editors
-would feel like making the same answer to an aggrieved
-person that Swift gave to one of his victims. In one of
-his short poems he threw some of his choicest vitriol upon
-one Bettesworth, a lawyer of considerable eminence, who
-in a rage went to Swift and demanded whether he was the
-author of that poem. The Dean’s reply was: “Mr. Bettesworth,
-I was in my youth acquainted with great lawyers
-<span class='pageno' id='Page_15'>15</span>who, knowing my disposition to satire, advised me that,
-if any scoundrel or blockhead whom I had lampooned
-should ask, ‘Are you the author of this paper?’ I should
-tell him that I was not the author; and therefore I tell you,
-Mr. Bettesworth, that I am not the author of these lines.”</p>
-
-<p class='c010'>But the real defense of impersonal journalism lies in the
-conception of a newspaper, not as an individual organ, but
-as a public institution. Walter Bagehot, in his <cite>Physics and
-Politics</cite>, uses the newspaper as a good illustration of an
-organism subduing everything to type. Individual style
-becomes blended in the common style. The excellent work
-of assistant editors is ascribed to their chief, just as his
-blunders are shouldered off upon them. It becomes impossible
-to dissect out the separate personalities which contribute
-to the making up of the whole. The paper represents,
-not one man’s thought, but a body of opinion. Behind
-what is said each day stands a long tradition. Writers,
-reviewers, correspondents, clientele, add their mite, but it
-is little more than Burns’s snowflake falling into the river.
-The great stream flows on. I would not minimize personality
-in journalism. It has counted enormously; it still
-counts. But the institutional, representative idea is now
-most telling. The play of individuality is much restricted;
-has to do more with minor things than great policies. John
-Stuart Mill, in a letter of 1863 to Motley, very well hit off
-what may be called the chance rôle of the individual in
-modern journalism: “The line it [the London <cite>Times</cite>] takes
-on any particular question is much more a matter of accident
-than is supposed. It is sometimes better than the
-public, and sometimes worse. It was better on the Competitive
-Examinations and on the Revised Educational
-Code, in each case owing to the accidental position of a
-particular man who happened to write on it—both which
-men I could name to you.”</p>
-
-<p class='c010'><span class='pageno' id='Page_16'>16</span>Wendell Phillips told of once taking a letter to the editor
-of a Boston paper, whom he knew, with a request that it
-be published. The editor read it over, and said, “Mr.
-Phillips, that is a very good and interesting letter, and I
-shall be glad to publish it; but I wish you would consent
-to strike out the last paragraph.”</p>
-
-<p class='c010'>“Why,” said Phillips, “that paragraph is the precise
-thing for which I wrote the whole letter. Without that it
-would be pointless.”</p>
-
-<p class='c010'>“Oh, I see that,” replied the editor; “and what you say
-in it is perfectly true,—the very children in the streets
-know that it is true. I fully agree with it all myself. Yet
-it is one of those things which it will not do to say publicly.
-However, if you insist upon it, I will publish the letter as
-it stands.”</p>
-
-<p class='c010'>It was published the next morning, and along with it a
-short editorial reference to it, saying that a letter from Mr.
-Phillips would be found in another column, and that it
-was extraordinary that so keen a mind as his should have
-fallen into the palpable absurdity contained in the last
-paragraph.</p>
-
-<p class='c010'>The story suggests the harmful side of the interaction
-between press and public. It sometimes puts a great strain
-upon the intellectual honesty of the editor. He is doubtful
-how much truth his public will bear. His audience may
-seem to him, on occasions, minatory, as well as, on others,
-encouraging. So hard is it for the journalist to be sure,
-with Dr. Arnold, that the times will always bear what an
-honest man has to say. At this point, undoubtedly, we
-come upon the moral perils of the newspaper man. And
-when outsiders believe that he writes to order, or without
-conviction, they naturally hold a low view of his occupation.</p>
-
-<p class='c010'>Journalism, wrote Mrs. Mark Pattison in 1879, “harms
-<span class='pageno' id='Page_17'>17</span>those, even the most gifted, who continue in it after early
-life. They cannot honestly write the kind of thing required
-for their public if they are really striving to reach the highest
-level of thought and work possible to themselves.” If
-this were always and absolutely true, little could be said
-for the Fourth Estate. We should all have to agree with
-James Smith, of <cite>Rejected Addresses</cite> fame:—</p>
-
-<div class='lg-container-b c016'>
- <div class='linegroup'>
- <div class='group'>
- <div class='line'>Hard is his lot who edits, thankless job!</div>
- <div class='line'>A Sunday journal for the factious mob.</div>
- <div class='line'>With bitter paragraph and caustic jest,</div>
- <div class='line'>He gives to turbulence the day of rest,</div>
- <div class='line'>Condemn’d this week rash rancor to instil,</div>
- <div class='line'>Or thrown aside, the next, for one who will.</div>
- <div class='line'>Alike undone, or if he praise or rail</div>
- <div class='line'>(For this affects his safety, that his sale),</div>
- <div class='line'>He sinks, alas, in luckless limbo set—</div>
- <div class='line'>If loud for libel, and if dumb for debt.</div>
- </div>
- </div>
-</div>
-
-<p class='c010'>The real libel, however, would be the assertion that the
-work of American journalism is done to any large extent
-in that spirit of the galley slave. With all its faults, it is
-imbued with the desire of being of public service. That is
-often overlaid by other motives—money-making, timeserving,
-place-hunting. But at the high demand of a great
-moral or political crisis, it will assert itself, and editors will
-be found as ready as their fellows to hazard their all for
-the common weal. To show what sort of fire may burn at
-the heart of the true journalist, I append a letter never
-before published:—</p>
-
-<div class='lg-container-r c017'>
- <div class='linegroup'>
- <div class='group'>
- <div class='line'>“<span class='sc'>New York</span>, <em>April 23, 1867</em>.</div>
- </div>
- </div>
-</div>
-
-<p class='c018'>“There is a man here named Barnard, on the bench of
-the Supreme Court. Some years ago he kept a gambling
-saloon in San Francisco, and was a notorious blackleg and
-<i><span lang="fr" xml:lang="fr">vaurien</span></i>. He came then to New York, plunged into the
-basest depths of city politics, and emerged Recorder.
-<span class='pageno' id='Page_18'>18</span>After two or three years he got by the same means to be
-a judge of the Supreme Court. His reputation is now of
-the very worst. He is unscrupulous, audacious, barefaced,
-and corrupt to the last degree. He not only takes bribes,
-but he does not even wait for them to be offered him. He
-sends for suitors, or rather for their counsel, and asks for
-the money as the price of his judgments. A more unprincipled
-scoundrel does not breathe. There is no way in
-which he does not prostitute his office, and in saying this
-I am giving you the unanimous opinion of the bar and the
-public. His appearance on the bench I consider literally
-an awful occurrence. Yet the press and bar are muzzled,—for
-that is what it comes to,—and this injurious scoundrel
-has actually got possession of the highest court in the
-State, and dares the Christian public to expose his villainy.</p>
-
-<p class='c018'>“If I were satisfied that, if the public knew all this, it
-would lie down under it, I would hand the <cite>Nation</cite> over to
-its creditors and take myself and my children out of the
-community. I will not believe that yet. I am about to
-say all I dare say—as yet—in the <cite>Nation</cite> to-morrow.
-Barnard is capable of ruining us, if he thought it worth
-his while, and could of course imprison me for contempt,
-if he took it into his head, and I should have no redress.
-You have no idea what a labyrinth of wickedness and
-chicane surrounds him. Moreover, I have no desire either
-for notoriety or martyrdom, and am in various ways not
-well fitted to take a stand against rascality on such a scale
-as this. But this I do think, that it is the duty of every
-honest man to do something. Barnard has now got possession
-of the courts, and if he can silence the press also,
-where is reform to come from?... I think some movement
-ought to be set on foot having for its object the hunting
-down of corrupt politicians, the exposure of jobs, the
-sharpening of the public conscience on the whole subject
-<span class='pageno' id='Page_19'>19</span>of political purity. If this cannot be done, the growing
-wealth will kill—not the nation, but the form of government
-without which, as you and I believe, the nation would
-be of little value to humanity.”</p>
-
-<p class='c010'>This was written to Professor Charles Eliot Norton by
-the late Edwin Lawrence Godkin. The Barnard referred
-to was, of course, the infamous judge from whom, a few
-years later, the judicial robes were stripped. Mr. Godkin’s
-attack upon him was, so far as I know, the first that was
-made in print. But the passion of indignation which
-glowed in that great journalist, with his willingness to
-hazard his own fortunes in the public behalf, only sets
-forth conspicuously what humbler members of the press
-feel as their truest motive and their noblest reward.</p>
-
-<div class='chapter'>
- <span class='pageno' id='Page_20'>20</span>
- <h2 class='c008'>PRESS TENDENCIES AND DANGERS</h2>
-</div>
-
-<div class='nf-center-c0'>
-<div class='nf-center c005'>
- <div>BY OSWALD GARRISON VILLARD</div>
- </div>
-</div>
-
-<p class='c010'>The passing of the <cite>Boston Journal</cite>, in the eighty-fourth
-year of its age, by merger with the <cite>Boston Herald</cite> has
-rightly been characterized as a tragedy of journalism. Yet
-it is no more significant than the similar merger of the
-<cite>Cleveland Plain Dealer</cite> and the <cite>Cleveland Leader</cite>, or the
-<cite>New York Press</cite> and the <cite>New York Sun</cite>. All are in obedience
-to the drift toward consolidation which has been as
-marked in journalism as in other spheres of business activity—for
-this is purely a business matter. True, in the
-cases of the Sun and the <cite>Press</cite> Mr. Munsey’s controlling
-motive was probably the desire to obtain the Associated
-Press service for the <cite>Sun</cite>, which he could have secured in
-no other way. But Mr. Munsey was not blind to the
-advantages of combining the circulation of the <cite>Press</cite> and
-the <cite>Sun</cite>, and has profited by it.</p>
-
-<p class='c010'>It is quite possible that there will be further consolidations
-in New York and Boston before long; at least conditions
-are ripe for them. Chicago has now only four morning
-newspapers, including the <cite><span lang="de" xml:lang="de">Staats-Zeitung</span></cite>, but one of
-these has an uncertain future before it. The <cite>Herald</cite> of that
-city is the net result of amalgamations which successively
-wiped out the <cite>Record</cite>, the <cite>Times</cite>, the <cite>Chronicle</cite>, and the
-<cite>Inter-Ocean</cite>. It is only a few years ago that the <cite>Boston
-Traveler</cite> and the <cite>Evening Herald</cite> were consolidated, and
-Philadelphia, Baltimore, New Orleans, Portland (Oregon),
-and Philadelphia are other cities in which there has been
-a reduction in the number of dailies.</p>
-
-<p class='c010'>In the main it is correct to say that the decreasing
-<span class='pageno' id='Page_21'>21</span>number of newspapers in our larger American cities is due
-to the enormously increased costs of maintaining great
-dailies. This has been found to limit the number which a
-given advertising territory will support. It is a fact, too,
-that there are few other fields of enterprise in which so
-many unprofitable enterprises are maintained. There is
-one penny daily in New York which has not paid a cent
-to its owners in twenty years; during that time its income
-has met its expenses only once. Another of our New York
-dailies loses between $400,000 and $500,000 a year, if well-founded
-report is correct, but the deficit is cheerfully met
-each year. It may be safely stated that scarcely half of
-our New York morning and evening newspapers return an
-adequate profit.</p>
-
-<p class='c010'>The most striking fact about the recent consolidations is
-that this leaves Cleveland with only one morning newspaper,
-the <cite>Plain Dealer</cite>. It is the sixth city in size in the
-United States, yet it has not appeared to be large enough
-to support both the <cite>Plain Dealer</cite> and the <cite>Leader</cite>, not even
-with the aid of what is called “foreign,” or national, advertising,
-that is, advertising which originates outside of
-Cleveland. There are now many other cities in which the
-seeker after morning news is compelled to take it from one
-source only, whatever his political affiliations may be: in
-Indianapolis, from the <cite>Star</cite>; in Detroit, from the <cite>Free
-Press</cite>; in Toledo, from the <cite>Times</cite>; in Columbus, from the
-<cite>State Journal</cite>; in Scranton, from the <cite>Republican</cite>; in St.
-Paul, from the <cite>Pioneer Press</cite>; and in New Orleans, from the
-<cite>Times-Picayune</cite>. This circumstance comes as a good deal
-of a shock to those who fancy that at least the chief political
-parties should have their representative dailies in each
-city—for that is the old American tradition.</p>
-
-<p class='c010'>Turning to the State of Michigan, we find that the development
-has gone even further, for here are some sizable
-<span class='pageno' id='Page_22'>22</span>cities with no morning newspaper and but one in the evening
-field. In fourteen cities whose population has more
-than doubled during the last twenty-five years the number
-of daily newspapers printed in the English language has
-shrunk from 42 to only 23. In nine of these fourteen cities
-there is not a single morning newspaper; they have but
-one evening newspaper each to give them the news of the
-world, unless they are content to receive their news by
-mail from distant cities. On Sunday they are better off,
-for there are seven Sunday newspapers in these towns. In
-the five cities having more than one newspaper, there are
-six dailies that are thought to be unprofitable to their
-owners, and it is believed that, within a short time, the
-number of one-newspaper cities will grow to twelve, in
-which case Detroit and Grand Rapids will be the only
-cities with morning dailies. It is reported by competent
-witnesses that the one-newspaper towns are not only well
-content with this state of affairs, but that they actively
-resist any attempt to change the situation, the merchants
-in some cases banding together voluntarily to maintain
-the monopoly by refusing advertising to those wishing to
-start competition.</p>
-
-<p class='c010'>It is of course true that in the larger cities of the East
-there are other causes than the lack of advertising to account
-for the disappearance of certain newspapers. Many
-of them have deserved to perish because they were inefficiently
-managed or improperly edited. The <cite>Boston Transcript</cite>
-declares that the reason for the <cite>Journal’s</cite> demise was
-lack “of that singleness and clearness of direction and purpose
-which alone establish confidence in and guarantee
-abiding support of a newspaper.” If some of the Hearst
-newspapers may be cited as examples of successful journals
-that have neither clearness nor honesty of purpose, it is
-not to be questioned that a newspaper with clear-cut, vigorous
-<span class='pageno' id='Page_23'>23</span>personalities behind it is far more likely to survive
-than one that does not have them. But it does not help
-the situation to point out, as does the <cite>Columbia</cite> (S. C.)
-<cite>State</cite>, that “sentiment and passion” have been responsible
-for the launching of many of the newspaper wrecks; for
-often sentiment and the righteous passion of indignation
-have been responsible for the foundation of notable newspapers
-such as the <cite>New York Tribune</cite>, whose financial
-success was, for a time at least, quite notable. It is the
-danger that newspaper conditions, because of the enormously
-increased costs and this tendency to monopoly,
-may prevent people who are actuated by passion and sentiment
-from founding newspapers, which is causing many
-students of the situation much concern. What is to be
-the hope for the advocates of new-born and unpopular reforms
-if they cannot have a press of their own, as the Abolitionists
-and the founders of the Republican party set up
-theirs in a remarkably short time, usually with poverty-stricken
-bank accounts?</p>
-
-<p class='c010'>If no good American can read of cities having only one
-newspaper without concern,—since democracy depends
-largely upon the presenting of both sides of every issue,—it
-does not add any comfort to know that it would take
-millions to found a new paper, on a strictly business basis,
-in our largest cities. Only extremely wealthy men could
-undertake such a venture,—precisely as the rejuvenated
-<cite>Chicago Herald</cite> has been financed by a group of the city’s
-wealthiest magnates,—and even then the success of the
-undertaking would be questionable if it were not possible
-to secure the Associated Press service for the newcomer.</p>
-
-<p class='c010'>The “journal of protest,” it may be truthfully said, is
-to-day being confined, outside of the Socialistic press, to
-weeklies of varying types, of which the <cite>Survey</cite>, the <cite>Public</cite>,
-and the <cite>St. Louis Mirror</cite>, are examples; and scores of them
-<span class='pageno' id='Page_24'>24</span>fall by the wayside. The large sums necessary to establish
-a journal of opinion are being demonstrated by the
-<cite>New Republic</cite>. Gone is the day when a <cite>Liberator</cite> can be
-founded with a couple of hundred dollars as capital. The
-struggle of the <cite>New York Call</cite> to keep alive, and that of
-some of our Jewish newspapers, are clear proof that conditions
-to-day make strongly against those who are fired by
-passion and sentiment to give a new and radical message
-to the world.</p>
-
-<p class='c010'>True, there is still opportunity in small towns for editorial
-courage and ability; William Allen White has demonstrated
-that. But in the small towns the increased costs
-due to the war are being felt as keenly as in the larger
-cities. <cite>Ayer’s Newspaper Directory</cite> shows a steady shrinkage
-during the last three years in the weeklies, semi-weeklies,
-tri-weeklies, and semi-monthlies, there being 300 less
-in 1916 than in 1914. There lies before me a list of 76
-dailies and weeklies over which the funeral rites have been
-held since January 1, 1917; to some of them the government
-has administered the <i><span lang="fr" xml:lang="fr">coup de grace</span></i>. There are three
-Montreal journals among them, and a number of little
-German publications, together with the notorious <cite>Appeal
-to Reason</cite> and a couple of farm journals: 21 states are
-represented in the list, which is surely not complete.</p>
-
-<p class='c010'>Many dailies have sought to save themselves by increasing
-their price to two cents, as in Chicago, Pittsburg,
-Buffalo, and Philadelphia; and everywhere there has been
-a raising of mail-subscription and advertising rates, in an
-effort to offset the enormous and persistent rise in the cost
-of paper and labor. It is indisputable, however, that, if
-we are in for a long war, many of the weaker city dailies
-and the country dailies must go to the wall, just as there
-have been similar failures in every one of the warring
-nations of Europe.</p>
-
-<p class='c010'><span class='pageno' id='Page_25'>25</span>Surveying the newspaper field as a whole, there has not
-been of late years a marked development of the tendency
-to group together a number of newspapers under one
-ownership in the manner of Northcliffe. Mr. Hearst,
-thanks be to fortune, has not added to his string lately;
-his group of <cite>Examiners</cite>, <cite>Journals</cite>, and <cite>Americans</cite> is popularly
-believed not to be making any large sums of money
-for him, because the weaker members offset the earnings
-of the prosperous ones, and there is reputed to be great
-managerial waste.<a id='r2' /><a href='#f2' class='c015'><sup>[2]</sup></a> When Mr. Munsey buys another daily,
-he usually sells an unprosperous one or adds another grave
-to his private and sizable newspaper cemetery. The
-Scripps-McRae Syndicate, comprising some 22 dailies,
-has not added to its number since 1911.</p>
-
-<div class='footnote' id='f2'>
-<p class='c010'><a href='#r2'>2</a>. Mr. Hearst acquired the <cite>Boston Advertiser</cite> in November 1917,
-shortly after this article was written.-<span class='sc'>Ed.</span></p>
-</div>
-
-<p class='c010'>In Michigan the Booth Brothers control six clean, independent
-papers, which, for the local reasons given above,
-exercise a remarkable influence. The situation in that
-state shows clearly how comparatively easy it would be
-for rich business men, with selfish or partisan purpose, to
-dominate public opinion there and poison the public mind
-against anything they disliked. It is a situation to cause
-much uneasiness when one looks into the more distant
-future and considers the distrust of the press because of a
-far-reaching belief that the large city newspaper, being a
-several-million-dollar affair, must necessarily have managers
-in close alliance with other men in great business enterprises,—the
-chamber of commerce, the merchants’ association
-group,—and therefore wholly detached from the
-aspirations of the plain people.</p>
-
-<p class='c010'>Those who feel thus will be disturbed by another remarkable
-consolidation in the field of newspaper-making—the
-recent absorption of a large portion of the business of the
-<span class='pageno' id='Page_26'>26</span>American Press Association by the Western Newspaper
-Union. The latter now has an almost absolute monopoly
-in supplying “plate” and “ready to print” matter to the
-small daily newspapers and the country weeklies—“patent
-insides” is a more familiar term. The Western Newspaper
-Union to-day furnishes plate matter to nearly fourteen
-thousand newspapers—a stupendous number. In
-1912 a United States court in Chicago forbade this very
-consolidation as one in restraint of trade; to-day it permits
-it because the great rise in the cost of plate matter, from
-four to seventeen cents a pound, seems to necessitate the
-extinction of the old competition and the establishment of
-a monopoly. The court was convinced that this field of
-newspaper enterprise will no longer support two rival concerns.
-An immense power which could be used to influence
-public opinion is thus placed in the hands of the officers of
-a money-making concern, for news matter is furnished as
-well as news photogravures.</p>
-
-<p class='c010'>Only the other day I heard of a boast that a laudatory
-article praising a certain astute Democratic politician had
-appeared in no less than 7,000 publications of the Union’s
-clients. Who can estimate the value of such an advertisement?
-Who can deny the power enormously to influence
-rural public opinion for better or for worse? Who can
-deny that the very innocent aspect of such a publication
-makes it a particularly easy, as well as effective, way of
-conducting propaganda for better or for worse? So far it
-has been to the advantage of both the associations to carry
-the propaganda matter of the great political parties,—they
-deny any intentional propaganda of their own,—but
-one cannot help wondering whether this will always be
-the case, and whether there is not danger that some day
-this tremendous power may be used in the interest of some
-privileged undertaking or some self-seeking politicians. At
-<span class='pageno' id='Page_27'>27</span>least, it would seem as if our law-makers, already so critical
-of the press, might be tempted to declare the Union a public-service
-corporation and, therefore, bound to transmit
-all legitimate news offered to it.</p>
-
-<p class='c010'>In the strictly news-gathering field there is probably a
-decrease of competition at hand. The Allied governments
-abroad and our courts at home have struck a hard blow at
-the Hearst news-gathering concern, the International News
-Association, which has been excluded from England and
-her colonies, Italy, and France, and has recently been
-convicted of news-stealing and falsification on the complaint
-of the Associated Press. The case is now pending
-an appeal in the Supreme Court, when the decision of
-the lower court may be reversed. If, as a result of these
-proceedings, the association eventually goes out of business,
-it will be to the public advantage, that is, if honest,
-uncolored news is a desideratum. This will give to
-the Associated Press—the only press association which is
-altogether coöperative and makes no profit by the sale of
-its news—a monopoly in the morning field. If this lack
-of organized competition—it is daily competing with the
-special correspondents of all the great newspapers—has
-its drawbacks, it is certainly reassuring that throughout
-this unprecedented war the Associated Press has brought
-over an enormous volume of news with a minimum of
-just complaints as to the fidelity of that news—save
-that it is, of course, rigidly censored in every country, and
-particularly in passing through England. It has met vast
-problems with astounding success.</p>
-
-<p class='c010'>But it is in considerable degree dependent upon foreign
-news agencies, like Reuter’s, the Havas Agency in France,
-the Wolf Agency in Germany, and others, including the
-official Russian agency. Where these are not frankly official
-agencies, they are the creatures of their governments
-<span class='pageno' id='Page_28'>28</span>and have been either deliberately used by them to mislead
-others, and particularly foreign nations, or to conceal the
-truth from their own subjects. As Dean Walter Williams,
-of the University of Missouri School of Journalism, has
-lately pointed out, if there is one thing needed after this
-war, it is the abolition of these official and semi-official
-agencies with their frequent stirring up of racial and international
-hatreds. A free press after the war is as badly
-needed as freedom of the seas and freedom from conscienceless
-kaisers and autocrats.</p>
-
-<p class='c010'>At home, when the war is over, there is certain to be
-as relatively striking a slant toward social reorganization,
-reform, and economic revolution as had taken place in
-Russia, and is taking place in England as related by the
-<cite>London Times</cite>. When that day comes here, the deep
-smouldering distrust of our press will make itself felt. Our
-Fourth Estate is to have its day of overhauling and of
-being muckraked. The perfectly obvious hostility toward
-newspapers of the present Congress, as illustrated by its
-attempt to impose a direct and special tax upon them; its
-rigorous censorship in spite of the profession’s protest of
-last spring; and the heavy additional postage taxes levied
-upon some classes of newspapers and the magazines, goes
-far to prove this. But even more convincing is the dissatisfaction
-with the metropolitan press in every reform
-camp and among the plain people. It has grown tremendously
-because the masses are, rightly or wrongly, convinced
-that the newspapers with heavy capital investments
-are a “capitalistic” press and, therefore, opposed
-to their interests.</p>
-
-<p class='c010'>This feeling has grown all the more because so many
-hundreds of thousands who were opposed to our going to
-war and are opposed to it now still feel that their views—as
-opposed to those of the prosperous and intellectual
-<span class='pageno' id='Page_29'>29</span>classes—were not voiced in the press last winter. They
-know that their position to-day is being misrepresented as
-disloyal or pro-German by the bulk of the newspapers. In
-this situation many are turning to the Socialistic press as
-their one refuge. They, and multitudes who have gradually
-been losing faith in the reliability of our journalism,
-for one reason or another, can still be won back if we
-journalists will but slake their intense thirst for reliable,
-trustworthy news, for opinions free from class bias and
-not always set forth from the point of view of the well-to-do
-and the privileged. How to respond to this need is
-the greatest problem before the American press. Meanwhile,
-on the business side we drift toward consolidation
-on a resistless economic current, which foams past numberless
-rocks, and leads no man knows whither.</p>
-
-<div class='chapter'>
- <span class='pageno' id='Page_30'>30</span>
- <h2 class='c008'>THE WANING POWER OF THE PRESS</h2>
-</div>
-
-<div class='nf-center-c0'>
-<div class='nf-center c005'>
- <div>BY FRANCIS E. LEUPP</div>
- </div>
-</div>
-
-<h3 class='c012'>I</h3>
-
-<p class='c013'>After the last ballot had been cast and counted in the
-recent mayoralty contest in New York, the successful
-candidate paid his respects to the newspapers which had
-opposed him. This is equivalent to saying that he paid
-them to the whole metropolitan press; for every great daily
-newspaper except one had done its best to defeat him,
-and that one had given him only a left-handed support.<a id='r3' /><a href='#f3' class='c015'><sup>[3]</sup></a>
-The comments of the mayor-elect, although not ill-tempered,
-led up to the conclusion that in our common-sense
-generation nobody cares what the newspapers say.</p>
-
-<div class='footnote' id='f3'>
-<p class='c010'><a href='#r3'>3</a>. The conditions here referred to in the election of Mayor Gaynor in
-1909 were almost duplicated in 1917, when Mayor Mitchel was defeated
-for reëlection, although all the New York newspapers, except the two
-Hearst papers and the Socialist daily, supported him.—<span class='sc'>Ed.</span></p>
-</div>
-
-<p class='c010'>Unflattering as such a verdict may be, probably a
-majority of the community, if polled as a jury, would
-concur in it. The airy dismissal of some proposition as
-“mere newspaper talk” is heard at every social gathering,
-till one who was brought up to regard the press as a mighty
-factor in modern civilization is tempted to wonder whether
-it has actually lost the power it used to wield among us.
-The answer seems to me to depend on whether we are
-considering direct or indirect effects. A newspaper exerts
-its most direct influence through its definite interpretation
-of current events. Its indirect influence radiates from
-the amount and character of the news it prints, the particular
-features it accentuates, and its method of presenting
-<span class='pageno' id='Page_31'>31</span>these. Hence it is always possible that its direct
-influence may be trifling, while its indirect influence is
-large; its direct influence harmless, but its indirect influence
-pernicious; or <i><span lang="la" xml:lang="la">vice versa</span></i>.</p>
-
-<p class='c010'>A distinction ought to be made here like that which we
-make between credulity and nerves. The fact that a
-dwelling in which a mysterious murder has been committed
-may for years thereafter go begging in vain for
-a tenant, does not mean that a whole cityful of fairly intelligent
-people are victims of the ghost obsession; but it
-does mean that no person enjoys being reminded of midnight
-assassination every time he crosses his own threshold;
-for so persistent a companionship with a discomforting
-thought is bound to depress the best nervous system ever
-planted in a human being. So the constant iteration of
-any idea in a daily newspaper will presently capture public
-attention, whether the idea be good or bad, sensible
-or foolish. Though the influence of the press, through its
-ability to keep certain subjects always before its readers,
-has grown with its growth in resources and patronage, its
-hold on popular confidence has unquestionably been
-loosened during the last forty or fifty years. To Mayor
-Gaynor’s inference, as to most generalizations of that
-sort, we need not attach serious importance. The interplay
-of so many forces in a political campaign makes it
-impracticable to separate the influence of the newspapers
-from the rest, and either hold it solely accountable for the
-result, or pass it over as negligible; for if we tried to
-formulate any sweeping rules, we should find it hard to
-explain the variegated records of success and defeat among
-newspaper favorites. But it may be worth while to
-inquire why an institution so full of potentialities as a
-free press does not produce more effect than it does, and
-<span class='pageno' id='Page_32'>32</span>why so many of its leading writers to-day find reason to
-deplore the altered attitude of the people toward it.</p>
-
-<p class='c010'>Not necessarily in their order of importance, but for
-convenience of consideration, I should list the causes for
-this change about as follows: the transfer of both properties
-and policies from personal to impersonal control;
-the rise of the cheap magazine; the tendency to specialization
-in all forms of public instruction; the fierceness of
-competition in the newspaper business; the demand for
-larger capital, unsettling the former equipoise between
-counting-room and editorial room; the invasion of newspaper
-offices by the universal mania of hurry; the development
-of the news-getting at the expense of the news-interpreting
-function; the tendency to remould narratives
-of fact so as to confirm office-made policies; the growing
-disregard of decency in the choice of news to be specially
-exploited; and the scant time now spared by men of the
-world for reading journals of general intelligence.</p>
-
-<p class='c010'>In the old-style newspaper, in spite of the fact that the
-editorial articles were usually anonymous, the editor’s
-name appeared among the standing notices somewhere
-in every issue, or was so well known to the public that we
-talked about “what Greeley thought” of this or that, or
-wondered “whether Bryant was going to support” a
-certain ticket, or shook our heads over the latest sensational
-screed in “Bennett’s paper.” The identity of such
-men was clear in the minds of a multitude of readers who
-might sometimes have been puzzled to recall the title of
-the sheet edited by each. We knew their private histories
-and their idiosyncrasies; they were to us no mere abstractions
-on the one hand, or wire-worked puppets on the
-other, but living, moving, sentient human beings; and our
-acquaintance with them enabled us, as we believed, to
-locate fairly well their springs of thought and action.
-<span class='pageno' id='Page_33'>33</span>Indeed, their very foibles sometimes furnished our best
-exegetical key to their writings.</p>
-
-<p class='c010'>When a politician whom Bryant had criticised threatened
-to pull his nose, and Bryant responded by stalking
-ostentatiously three times around the bully at their next
-meeting in public, the readers of the <cite>Evening Post</cite> did not
-lose faith in the editor because he was only human, but
-guessed about how far to discount future utterances of
-the paper with regard to his antagonist. When Bennett
-avowed his intention of advertising the <cite>Herald</cite> without
-the expenditure of a dollar, by attacking his enemies so
-savagely as to goad them into a physical assault, everybody
-understood the motives behind the warfare on both
-sides, and attached to it only the significance that the facts
-warranted. Knowing Dana’s affiliations, no one mistook
-the meaning of the <cite>Sun’s</cite> dismissal of General Hancock as
-“a good man, weighing two hundred and fifty pounds,
-but&nbsp;... not Samuel J. Tilden.” And Greeley’s retort
-to Bryant, “You lie, villain! willfully, wickedly, basely
-lie!” and his denunciation of Bennett as a “low-mouthed,
-blatant, witless, brutal scoundrel,” though not preserved as
-models of amenity for the emulation of budding editors,
-were felt to be balanced by the delicious frankness of the
-<cite>Tribune’s</cite> announcement of “the dissolution of the political
-firm of Seward, Weed &amp; Greeley by the withdrawal of the
-junior partner.”</p>
-
-<p class='c010'>With all its faults, that era of personal journalism had
-some rugged virtues. In referring to it, I am reminded
-of a remark made to me, years ago, by the oldest editor
-then living,—so old that he had employed Weed as a
-journeyman, and refused to hire Greeley as a tramp
-printer,—that “in the golden age of our craft, every
-editor wore his conscience on his arm, and carried his
-dueling weapon in his hand, walked always in the light
-<span class='pageno' id='Page_34'>34</span>where the whole world could see him, and was prepared to
-defend his published opinions with his life if need be.”
-Without going to that extreme, it is easy to sympathize
-with the veteran’s view that a man of force, who writes
-nothing for which he is not ready to be personally responsible,
-commands more respect from the mass of his fellows
-than one who shields himself behind a rampart of anonymity,
-and voices only the sentiments of a profit-seeking
-corporation.</p>
-
-<p class='c010'>Of course, the transfer of our newspapers from personal
-to corporate ownership and control was not a matter of
-preference, but a practical necessity. The expense of
-modernizing the mechanical equipment alone imposed a
-burden which few newspaper proprietors were able to
-carry unaided. Add to that the cost of an ever-expanding
-news-service, and the higher salaries demanded by satisfactory
-employees in all departments, and it is hardly
-wonderful that one private owner after another gave up
-his single-handed struggle against hopeless financial odds,
-and sought aid from men of larger means. Partnership
-relations involve so many risks, and are so hard to shift
-in an emergency, that resort was had to the form of a
-corporation, which afforded the advantage of a limited
-liability, and enabled a shareholder to dispose of his
-interest if he tired of the game. Since the dependence of
-a newspaper on the favor of an often whimsical public
-placed it among the least attractive forms of investment,
-even under these well-guarded conditions, the capitalists
-who were willing to take large blocks of stock were usually
-men with political or speculative ends to gain, to which
-they could make a newspaper minister by way of compensating
-them for the hazards they faced.</p>
-
-<p class='c010'>These newcomers were not idealists, like the founders
-and managers of most of the important journals of an
-<span class='pageno' id='Page_35'>35</span>earlier period. They were men of keen commercial instincts,
-evidenced by the fact that they had accumulated
-wealth. They naturally looked at everything through
-the medium of the balance-sheet. Here was a paper with
-a fine reputation, but uncertain or disappearing profits; it
-must be strengthened, enlarged, and made to pay. Principles?
-Yes, principles were good things, but we must
-not ride even good things to death. The noblest cause
-in creation cannot be promoted by a defunct newspaper,
-and to keep its champion alive there must be a net cash
-income. The circulation must be pushed, and the advertising
-patronage increased. More circulation can be secured
-only by keeping the public stirred up. Employ
-private detectives to pursue the runaway husband, and
-bring him back to his wife; organize a marine expedition
-to find the missing ship; send a reporter into the Soudan
-to interview the beleaguered general whose own government
-is powerless to reach him with an army. Blow the
-trumpet, and make ringing announcements every day. If
-nothing new is to be had, refurbish something so old that
-people have forgotten it, and spread it over lots of space.
-Who will know the difference?</p>
-
-<p class='c010'>What one newspaper did, that others were forced to do
-or be distanced in the competition. It all had its effect.
-A craving for excitement was first aroused in the public,
-and then satisfied by the same hand that had aroused it.
-Nobody wished to be behind the times, so circulations
-were swelled gradually to tenfold their old dimensions.
-Rivalry was worked up among the advertisers in their
-turn, till a half-page in a big newspaper commanded a
-price undreamed of a few years before. Thus one interest
-was made to foster another, each increase of income involving
-also an increase of cost, and each additional outlay
-bringing fresh returns. In such a race for business
-<span class='pageno' id='Page_36'>36</span>success, with such forces behind the runners, can we marvel
-at the subsidence of ideals which in the days of individual
-control and slower gait were uppermost? With the capitalists’
-plans to promote, and powerful advertisers to
-conciliate by emphasizing this subject or discreetly ignoring
-that, is not the wonder rather that the moral quality of
-our press has not fallen below its present standard?</p>
-
-<p class='c010'>Even in our day we occasionally find an editor who pays
-his individual tribute to the old conception of personal
-responsibility by giving his surname to his periodical or
-signing his leading articles himself. In such newspaper
-ventures as Mr. Bryan and Mr. La Follette have launched
-within a few years, albeit their motives are known to be
-political and partisan, more attention is attracted by one
-of their deliverances than by a score of impersonal preachments.
-Mr. Hearst, the high priest of sensational journalism,
-though not exploiting his own authority in the
-same way, has always taken pains to advertise the individual
-work of such lieutenants as Bierce and Brisbane;
-and he, like Colonel Taylor of Boston, early opened his
-editorial pages to contributions from distinguished authors
-outside of his staff, with their signatures attached. A few
-editors I have known who, in whatever they wrote with
-their own hands, dropped the diffusive “we” and adopted
-the more direct and intimate “I.” These things go to
-show that even journalists who have received most of
-their training in the modern school appreciate that trait
-in our common human nature which prompts us to pay
-more heed to a living voice than to a talking-machine.</p>
-
-<h3 class='c014'>II</h3>
-
-<p class='c013'>The importance of a responsible personality finds further
-confirmation in the evolution of the modern magazine.
-<span class='pageno' id='Page_37'>37</span>From being what its title indicates, a place of storage for
-articles believed to have some permanent value, the magazine
-began to take on a new character about twenty years
-ago. While preserving its distinct identity and its originality,
-it leaped boldly into the newspaper arena, and
-sought its topics in the happenings of the day, regardless
-of their evanescence. It raised a corps of men and women
-who might otherwise have toiled in obscurity all their
-lives, and gave them a chance to become authorities on
-questions of immediate interest, till they are now recognized
-as constituting a limited but highly specialized profession.
-One group occupied itself with trusts and trust
-magnates; another with politicians whose rise had been so
-meteoric as to suggest a romance behind it; another with
-the inside history of international episodes; another with
-new religious movements and their leaders, and so on.</p>
-
-<p class='c010'>What was the result? The public following which the
-newspaper editors used to command when they did business
-in the open, but which was falling away from their
-anonymous successors, attached itself promptly to the
-magazinists. The citizen interested in insurance reform
-turned eagerly to all that emanated from the group in
-charge of that topic; whoever aspired to take part in the
-social uplift bought every number of every periodical in
-which the contributions of another group appeared; the
-hater of monopoly paid a third group the same compliment.
-What was more, the readers pinned their faith to
-their favorite writers, and quoted Mr. Steffens and Miss
-Tarbell and Mr. Baker on the specialty each had taken,
-with much the same freedom with which they might have
-quoted Darwin on plant-life, or Edison on electricity.
-If any anonymous editor ventured to question the infallibility
-of one of these prophets of the magazine world, the
-common multitude wasted no thought on the merits of
-<span class='pageno' id='Page_38'>38</span>the issue, but sided at once with the teacher whom they
-knew at least by name, against the critic whom they knew
-not at all. The uncomplimentary assumption as to the
-latter always seemed to be that, as only a subordinate
-part of a big organism, he was speaking, not from his heart,
-but from his orders; and that he must have some sinister
-design in trying to discredit an opponent who was not
-afraid to stand out and face his fire.</p>
-
-<p class='c010'>Apropos, let us not fail to note the constant trend, of
-recent years, toward specialization in every department of
-life and thought. There was a time when a pronouncement
-from certain men on nearly any theme would be
-accepted by the public, not only with the outward respect
-commanded by persons of their social standing, but with
-a large measure of positive credence. One who enjoyed
-a general reputation for scholarship might set forth his
-views this week on a question of archæology, next week on
-the significance of the latest earthquake, and a week later
-on the new canals on the planet Mars, with the certainty
-that each outgiving would affect public opinion to a
-marked degree; whereas nowadays we demand that the
-most distinguished members of our learned faculty stick
-each to his own hobby; the antiquarian to the excavations,
-the seismologist to the tremors of our planet, the astronomer
-to our remoter colleagues of the solar system. It is
-the same with our writers on political, social, and economic
-problems. Whereas the old-time editor was expected to
-tell his constituency what to think on any subject called
-up by the news overnight, it is now taken for granted that
-even news must be classified and distributed between
-specialists for comment; and the very sense that only one
-writer is trusted to handle any particular class of topics
-inspires a desire in the public to know who that writer is
-before paying much attention to his opinions.</p>
-
-<p class='c010'><span class='pageno' id='Page_39'>39</span>The intense competition between newspapers covering
-the same field sometimes leads to consequences which do
-not strengthen the esteem of the people at large for the
-press at large. Witness the controversy which arose over
-the conflicting claims of Commander Peary and Dr. Cook
-as the original discoverer of the North Pole. One newspaper
-syndicate having, at large expense, procured a
-narrative directly from the pen of Cook, and another
-accomplished a like feat with Peary, to which could “we,
-the people,” look for an unbiased opinion on the matters
-in dispute? An admission by either that its star contributor
-could trifle with the truth was equivalent to
-throwing its own exploit into bankruptcy. So each was
-bound to stand by the claimant with whom it had first
-identified itself, and fight the battle out like an attorney
-under retainer; and what started as a serious contest of
-priority in a scientific discovery threatened to end as a
-wrangle over a newspaper “beat.”</p>
-
-<p class='c010'>Then, too, we must reckon with the progressive acceleration
-of the pace of our twentieth-century life generally.
-Where we walked in the old times, we run in these; where
-we ambled then, we gallop now. It is the age of electric
-power, high explosives, articulated steel frames, in the
-larger world; of the long-distance telephone, the taxicab,
-and the card-index, in the narrower. The problem of
-existence is reduced to terms of time-measurement, with
-the detached lever substituted for the pendulum because
-it produces a faster tick.</p>
-
-<p class='c010'>What is the effect of all this on the modernized newspaper?
-It must be first on the ground at every activity,
-foreseen or unforeseeable, as a matter of course. Its
-reporter must get off his “story” in advance of all his
-rivals. Never mind strict accuracy of detail—effect is
-the main thing; he is writing, not for expert accountants,
-<span class='pageno' id='Page_40'>40</span>or professional statisticians, or analytic philosophers, but
-for the public; and what the public wants is, not dry particulars,
-but color, vitality, heat. Pictures being a quicker
-medium of communication with the reader’s mind than
-printed text, nine-tenths of our daily press is illustrated,
-and the illustrations of distant events are usually turned
-out by artists in the home office from verbal descriptions.
-What signifies it if only three cars went off the broken
-bridge, and the imaginative draftsman put five into his
-picture because he could not wait for the dispatch of correction
-which almost always follows the lurid “scoop”?
-Who is harmed if the telegram about the suicide reads
-“shots” instead of “stabs,” and the artist depicts the self-destroyer
-clutching a smoking pistol instead of a dripping
-dirk?</p>
-
-<p class='c010'>It is the province of the champion of the up-to-date
-cult to minimize the importance of detail. The purpose
-of the picture, he argues, is to stamp a broad impression
-instantaneously on the mind, and thus spare it the more
-tedious process of reading. And if one detail too many is
-put in, or one omitted which ought to have been there,
-whoever is sufficiently interested to read the text will
-discover the fault, and whoever is not will give it no further
-thought anyway. As to the descriptive matter, suppose
-it does contain errors? The busy man of our day does not
-read his newspaper with the same solemn intent with
-which he reads history. What he asks of it is a lightning-like
-glimpse of the world which will show him how far it
-has moved in the last twelve hours; and he will not pause
-to complain of a few deviations from the straight line of
-truth, especially if it would have taken more than the
-twelve hours to rectify them.</p>
-
-<p class='c010'>This would perhaps be good logic if the pure-food law
-were broadened in scope so as to apply to mental pabulum,
-<span class='pageno' id='Page_41'>41</span>and every concocter of newspaper stories and illustrations
-were compelled to label his adulterated products. Then
-the consumer who does not object to a diet of mixed fact
-and falsehood, accuracy and carelessness, so long as the
-compound is so seasoned as to tickle his palate, could have
-his desire, while his neighbor who wishes an honest article
-or nothing at all could have his also. As it is, with no
-distinguishing marks, we are liable to buy one thing and
-get another.</p>
-
-<p class='c010'>The new order of “speed before everything” has brought
-about its changes at both ends of a newspaper staff. The
-editorial writer who used to take a little time to look into
-the ramifications of a topic before reducing his opinions
-to writing, feels humiliated if an event occurs on which he
-cannot turn off a few comments at sight; but he has still
-a refuge in such modifying clauses as “in the light of the
-meagre details now before us,” or “as it appears at this
-writing,” or “in spite of the absence of full particulars,
-which may later change the whole aspect of affairs.”</p>
-
-<p class='c010'>No such covert offers itself to the news-getter in the
-open field. What he says must be definite, outright, unqualified,
-or the blue pencil slashes remorselessly through
-his “it is suspected,” or “according to a rumor which cannot
-be traced to its original source.” What business has
-he to “suspect”? He is hired to know. For what, pray,
-is the newspaper paying him, if not for tracing rumors to
-their original source; and further still, if so instructed?
-He is there to be, not a thinker, but a worker; a human
-machine like a steam potato-digger, which, supplied with
-the necessary energizing force from behind, drives its
-prods under nature’s mantle, and grubs out the succulent
-treasures she is trying to conceal.</p>
-
-<div>
- <span class='pageno' id='Page_42'>42</span>
- <h3 class='c014'>III</h3>
-</div>
-
-<p class='c013'>Nowhere is the change more patent than in the department
-of special correspondence. At an important point
-like Washington, for instance, the old corps of writers
-were men of mature years, most of whom had passed an
-apprenticeship in the editorial chair, and still held a
-semi-editorial relation to the newspapers they represented.
-They had studied political history and economics, social
-philosophy, and kindred subjects, as a preparation for their
-life-work, and were full of a wholesome sense of responsibility
-to the public as well as to their employers. Poore,
-Nelson, Boynton, and others of their class, were known
-by name, and regarded as authorities, in the communities
-to which they daily ministered. They were thoughtful
-workers as well as enterprising. They went for their
-news to the fountain-head, instead of dipping it out of any
-chance pool by the wayside. When they sent in to their
-home offices either fact or prophecy, they accompanied
-it with an interpretation which both editors and public
-knew to be no mere feat in lightning guesswork; and the
-fame which any of them prized more than a long calendar
-of “beats” and “exclusives” was that which would occasionally
-move a worsted competitor to confess, “I missed
-that news; but if —— sent it out, it is true.”</p>
-
-<p class='c010'>When, in the later eighties, the new order came, it came
-with a rush. The first inkling of it was a notice received,
-in the middle of one busy night, by a correspondent who
-had been faithfully serving a prominent Western newspaper
-for a dozen years, to turn over his bureau to a young
-man who up to that time had been doing local reporting
-on its home staff. Transfers of other bureaus followed
-fast. A few were left, and still remain, undisturbed in
-personnel or character of work. Here and there, too, an
-<span class='pageno' id='Page_43'>43</span>old-fashioned correspondent was retained, but retired to
-an emeritus post, with the privilege of writing a signed
-letter when the spirit moved him; while a nimbler-footed
-successor assumed titular command and sent the daily
-dispatches. The bald fact was that the newspaper managers
-had bowed to the hustling humor of the age. They
-no longer cared to serve journalistic viands, which required
-deliberate mastication, to patrons who clamored
-for a quick lunch. So they passed on to their representatives
-at a distance the same injunction they were incessantly
-pressing upon their reporters at home: “Get the
-news, and send it while it is hot. Don’t wait to tell us
-what it means or what it points to; we can do our own
-ratiocinating.”</p>
-
-<p class='c010'>Is the public a loser by this obscuration of the correspondent’s
-former function? I believe so. His appeal is
-no longer put to the reader directly: he becomes the mere
-tool of the newspaper, which in its turn furnishes to the
-reader such parts of his and other communications as it
-chooses, and in such forms as best suit its ulterior purposes.
-Doubtless this conduces to a more perfect administrative
-coördination in the staff at large, but it greatly weakens
-the correspondent’s sense of personal responsibility. Poore
-had his constituency, Boynton had his, Nelson had his.
-None of these men would, under any conceivable stress
-of competition, have wittingly misled the group of readers
-he had attached to himself; nor would one of them have
-tolerated any tampering in the home office with essential
-matters in a contribution to which he had signed his name.
-Indeed, so well was this understood that I never heard of
-anybody’s trying to tamper with them. It occasionally
-happened that the correspondent set forth a view somewhat
-at variance with that expressed on the editorial
-page of the same paper; but each party to this disagreement
-<span class='pageno' id='Page_44'>44</span>respected the other, and the public was assumed to
-be capable of making its own choice between opposing
-opinions clearly stated. A special virtue of the plan of
-independent correspondence lay in the opportunity it
-often afforded the habitual reader of a single newspaper
-to get at least a glance at more than one side of a public
-question.</p>
-
-<p class='c010'>Among the conspicuous fruits of the new régime is the
-direction sometimes sent to a correspondent to “write
-down” this man or “write up” that project. He knows
-that it is a case of obey orders or resign, and it brings to
-the surface all the Hessian he may have in his blood. If
-he is enough of a casuist, he will try to reconcile good conscience
-with worldly wisdom by picturing himself as a
-soldier commanded to do something of which he does not
-approve. Disobedience at the post of duty is treachery;
-resignation in the face of an unwelcome billet is desertion.
-So he does what he is bidden, though it may be at the cost
-of his self-respect and the esteem of others whose kind
-opinion he values. I have had a young correspondent
-come to me for information about something under advisement
-at the White House, and apologize for not going
-there himself by showing me a note from his editor telling
-him to “give the President hell.” As he had always been
-treated with courtesy at the White House, he had not the
-hardihood to go there while engaged in his campaign of
-abuse.</p>
-
-<p class='c010'>Another, who had been intimate with a member of the
-administration then in power, was suddenly summoned
-one day to a conference with the publisher of his paper.
-He went in high spirits, believing that the invitation must
-mean at least a promotion in rank or an increase of salary.
-He returned crestfallen. Several days afterward he revealed
-to me in confidence that the paper had been unsuccessfully
-<span class='pageno' id='Page_45'>45</span>seeking some advertising controlled by his
-friend, and that the publisher had offered him one thousand
-dollars for a series of articles—anonymous, if he
-preferred—exposing the private weaknesses of the eminent
-man, and giving full names, dates, and other particulars
-as to a certain unsavory association in which he was
-reported to find pleasure! Still another brought me a
-dispatch he had prepared, requesting me to look it over
-and see whether it contained anything strictly libelous.
-It proved to be a forecast of the course of the Secretary of
-the Treasury in a financial crisis then impending. “Technically
-speaking,” I said, after reading it, “there is plenty
-of libelous material in this, for it represents the Secretary
-as about to do something which, to my personal knowledge,
-he has never contemplated, and which would stamp him
-as unfit for his position if he should attempt it. But as a
-matter of fact he will ignore your story, as he is putting
-into type to-day a circular which is to be made public
-to-morrow, telling what his plan really is, and that will
-authoritatively discredit you.”</p>
-
-<p class='c010'>“Thank you,” he answered, rather stiffly. “I have my
-orders to pitch into the Secretary whenever I get a chance.
-I shall send this to-day, and to-morrow I can send another
-saying that my exclusive disclosures forced him to change
-his programme at the last moment.”</p>
-
-<p class='c010'>These are sporadic cases, I admit, yet they indicate
-a mischievous tendency; just as each railway accident is
-itself sporadic, but too frequent fatalities from a like
-cause on the same line point to something wrong in the
-management of the road. It is not necessary to call
-names on the one hand, or indulge in wholesale denunciation
-on the other, in order to indicate the extremes to
-which the current pace in journalism must inevitably
-lead if kept up. The broadest-minded and most honorable
-<span class='pageno' id='Page_46'>46</span>men in our calling realize the disagreeable truth. A
-few of the great newspapers, too, have the courage to
-cling still to the old ideals, both in their editorial attitude
-and in their instructions to their news-gatherers. Possibly
-their profits are smaller for their squeamishness; but
-that the better quality of their patronage makes up in a
-measure for its lesser quantity, is evident to any one
-familiar with the advertising business. Moreover, in the
-character of its employees and in the zeal and intelligence
-of their service, a newspaper conducted on the higher
-plane possesses an asset which cannot be appraised in
-dollars and cents. Of one such paper a famous man once
-said to me, “I disagree with half its political views; I am
-regarded as a personal enemy by its editor; but I read it
-religiously every day, and it is the only daily that enters
-the front door of my home. It is a paper written by
-gentlemen for gentlemen; and, though it exasperates me
-often, it never offends my nostrils with the odors of the
-slums.”</p>
-
-<p class='c010'>This last remark leads to another consideration touching
-the relaxed hold of the press on public confidence: I refer
-to the topics treated in the news columns, and the manner
-of their presentation. Its importance is attested by the
-sub-titles or mottoes adopted by several prominent newspapers,
-emphasizing their appeal to the family as a special
-constituency. In spite of the intense individualism, the
-reciprocal independence of the sexes, and the freedom from
-the trammels of feudal tradition of which we Americans
-boast, the social unit in this country is the family. Toward
-it a thousand lines of interest converge, from it a thousand
-lines of influence flow. Public opinion is unconsciously
-moulded by it, for the atmosphere of the home follows the
-father into his office, the son into his college, the daughter
-into her intimate companionships. The newspaper,
-<span class='pageno' id='Page_47'>47</span>therefore, which keeps the family in touch with the outside
-world, though it may have to be managed with more
-discretion than one whose circulation is chiefly in the
-streets, finds its compensation in its increased radius of
-influence of the subtler sort. For such a field, nothing is
-less fit than the noisome domestic scandals and the gory
-horrors which fill so much of the space in newspapers of
-the lowest rank, and which in these later years have made
-occasional inroads into some of a higher grade. Unfortunately,
-these occasional inroads do more to damage the
-general standing of the press than the habitual revel in
-vulgarity. For a newspaper which frankly avows itself
-unhampered by niceties of taste can be branded and set
-aside as belonging in the impossible category; whereas,
-when one with a clean exterior and a reputation for respectability
-proves unworthy, its faithlessness arouses in
-the popular mind a distrust of all its class.</p>
-
-<p class='c010'>And yet, whatever we may say of the modern press on
-its less commendable side, we are bound to admit that
-newspapers, like governments, fairly reflect the people
-they serve. Charles Dudley Warner once went so far as
-to say that no matter how objectionable the character
-of a paper may be, it is always a trifle better than the
-patrons on whom it relies for its support. I suspect that
-Mr. Warner’s comparison rested on the greater frankness
-of the bad paper, which, by very virtue of its mode of
-appeal, is bound to make a brave parade of its worst
-qualities; whereas the reader who is loudest in proclaiming
-in public his repugnance for horrors, and his detestation
-of scandals, may in private be buying daily the sheet
-which peddles both most shamelessly.</p>
-
-<p class='c010'>This sort of conventional hypocrisy among the common
-run of people is easier to forgive than the same thing
-among the cultivated few whom we accept as mentors.
-<span class='pageno' id='Page_48'>48</span>I stumbled upon an illuminating incident about five years
-ago which I cannot forbear recalling here. A young
-man just graduated from college, where he had attracted
-some attention by the cleverness of his pen, was invited
-to a position on the staff of the <cite>New York Journal</cite>. Visiting
-a leading member of the college faculty to say farewell,
-he mentioned this compliment with not a little pride.
-In an instant the professor was up in arms, with an earnest
-protest against his handicapping his whole career by having
-anything to do with so monstrous an exponent of yellow
-journalism. The lad was deeply moved by the good man’s
-outburst, and went home sorrowful. After a night’s
-sleep on it, he resolved to profit by the admonition, and
-accordingly called upon the editor, and asked permission
-to withdraw his tentative acceptance. In the explanation
-which followed he inadvertently let slip the name of
-his adviser. He saw a cynical smile cross the face of Mr.
-Hearst, who summoned a stenographer, and in his presence
-dictated a letter to the professor, requesting a five-hundred-word
-signed article for the next Sunday’s issue
-and inclosing a check for two hundred and fifty dollars.
-On Sunday the ingenuous youth beheld the article in a
-conspicuous place on the <cite>Journal’s</cite> editorial page, with the
-professor’s full name appended in large capitals.</p>
-
-<p class='c009'>We have already noted some of the effects produced on
-the press by the hurry-skurry of our modern life. Quite
-as significant are sundry phenomena recorded by Dr.
-Walter Dill Scott as the result of an inquiry into the reading
-habits of two thousand representative business and
-professional men in a typical American city. Among
-other things, he discovered that most of them spent not
-to exceed fifteen minutes a day on their newspapers. As
-some spent less, and some divided the time between two
-<span class='pageno' id='Page_49'>49</span>or three papers, the average period devoted to any one
-paper could safely be placed at from five to ten minutes.
-The admitted practice of most of the group was to look
-at the headlines, the table of contents, and the weather
-reports, and then apparently at some specialty in which
-they were individually interested. The editorial articles
-seem to have offered them few attractions, but news items
-of one sort or another engaged seventy-five per cent of
-their attention.</p>
-
-<p class='c010'>In an age as skeptical as ours, there is nothing astonishing
-in the low valuation given, by men of a class competent
-to do their own thinking, to anonymous opinion; but it
-will strike many as strange that this class takes no deeper
-interest in the news of the day. The trained psychologist
-may find it worth while to study out here the relation of
-cause and effect. Does the ordinary man of affairs show
-so scant regard for his newspaper because he no longer
-believes half it tells him, or only because his mind is so
-absorbed in matters closer at hand, and directly affecting
-his livelihood? Have the newspapers perverted the public
-taste with sensational surprises till it can no longer appreciate
-normal information normally conveyed?</p>
-
-<p class='c010'>Professor Münsterberg would doubtless have told us that
-the foregoing statistics simply justify his charge against
-Americans as a people; that we have gone leaping and
-gasping through life till we have lost the faculty of mental
-concentration, and hence that few of us can read any
-more. Whatever the explanation, the central fact has
-been duly recognized by all the yellow journals, and by
-some also which have not yet passed beyond the cream-colored
-stage. The “scare heads” and exaggerated type
-which, as a lure for purchasers, filled all their needs a few
-years ago, are no longer regarded as sufficient, but have
-given way to startling bill-board effects, with huge headlines,
-<span class='pageno' id='Page_50'>50</span>in block-letter and vermilion ink, spread across an
-entire front page.</p>
-
-<p class='c010'>The worst phase of this whole business, however, is
-one which does not appear on the surface, but which certainly
-offers food for serious reflection. The point of
-view from which all my criticisms have been made is that
-of the citizen of fair intelligence and education. It is he
-who has been weaned from his faith in the organ of opinion
-which satisfied his father, till he habitually sneers at
-“mere newspaper talk”; it is he who has descended from
-reading to simply skimming the news, and who consciously
-suffers from the errors which adulterate, and the vulgarity
-which taints, that product. But there is another
-element in the community which has not his well-sharpened
-instinct for discrimination; which can afford to buy
-only the cheapest, and is drawn toward the lowest, daily
-prints; which, during the noon hour and at night, finds
-time to devour all the tenement tragedies, all the palace
-scandals, and all the incendiary appeals designed to make
-the poor man think that thrift is robbery. Over that
-element we find the vicious newspaper still exercising an
-enormous sway; and, admitting that so large a proportion
-of the outwardly reputable press has lost its hold upon the
-better class of readers, what must we look for as the resultant
-of two such unbalanced forces?</p>
-
-<p class='c010'>Not a line of these few pages has been written in a
-carping, much less in a pessimistic spirit. I love the
-profession in whose practice I passed the largest and
-happiest part of my life; but the very pride I feel in its
-worthy achievements makes me, perhaps, the more sensitive
-to its shortcomings as these reveal themselves to an
-unprejudiced scrutiny. The limits of this article as to
-both space and scope forbid my following its subject into
-some inviting by-paths: as, for instance, the distinction
-<span class='pageno' id='Page_51'>51</span>to be observed between initiative and support in comparing
-the influence of the modern newspaper with that of
-its ancestor of a half-century ago. I am sorry, also, to
-put forth so many strictures without furnishing a constructive
-sequel. It would be interesting, for example,
-to weigh such possibilities as an endowed newspaper which
-should do for the press, as a protest against its offenses of
-deliberation and its faults of haste and carelessness, what
-an endowed theatre might do for the rescue of the stage
-from a condition of chronic inanity. But it must remain
-for a more profound philosopher, whose function is to
-specialize in opinion rather than to generalize in comment,
-to show what remedies are practicable for the disorders
-which beset the body of our modern journalism.</p>
-
-<div class='chapter'>
- <span class='pageno' id='Page_52'>52</span>
- <h2 class='c008'>NEWSPAPER MORALS</h2>
-</div>
-
-<div class='nf-center-c0'>
-<div class='nf-center c005'>
- <div>BY H. L. MENCKEN</div>
- </div>
-</div>
-
-<h3 class='c012'>I</h3>
-
-<p class='c013'>Aspiring, toward the end of my nonage, to the black
-robes of a dramatic critic, I took counsel with an ancient
-whose service went back to the days of <cite>Our American
-Cousin</cite>, asking him what qualities were chiefly demanded
-by the craft.</p>
-
-<p class='c010'>“The main idea,” he told me frankly, “is to be interesting,
-to write a good story. All else is dross. Of course, I
-am not against accuracy, fairness, information, learning.
-If you want to read Lessing and Freytag, Hazlitt and
-Brunetière, go read them: they will do you no harm. It
-is also useful to know something about Shakespeare. But
-unless you can make people <em>read</em> your criticisms, you may
-as well shut up your shop. And the only way to make
-them read you is to give them something exciting.”</p>
-
-<p class='c010'>“You suggest, then,” I ventured, “a certain—ferocity?”</p>
-
-<p class='c010'>“I do,” replied my venerable friend. “Read George
-Henry Lewes, and see how <em>he</em> did it—sometimes with a
-bladder on a string, usually with a meat-axe. Knock somebody
-on the head every day—if not an actor, then the
-author, and if not the author, then the manager. And if
-the play and the performance are perfect, then excoriate
-someone who doesn’t think so—a fellow critic, a rival
-manager, the unappreciative public. But make it hearty;
-make it hot! The public would rather be the butt itself
-than have no butt in the ring. That is Rule Number 1
-of American psychology—and of English, too, but more
-<span class='pageno' id='Page_53'>53</span>especially of American. You must give a good show to
-get a crowd, and a good show means one with slaughter
-in it.”</p>
-
-<p class='c010'>Destiny soon robbed me of my critical shroud, and I fell
-into a long succession of less æsthetic newspaper berths,
-from that of police reporter to that of managing editor,
-but always the advice of my ancient counselor kept turning
-over and over in my memory, and as chance offered
-I began to act upon it, and whenever I acted upon it I
-found that it worked. What is more, I found that other
-newspaper men acted upon it too, some of them quite
-consciously and frankly, and others through a veil of self-deception,
-more or less diaphanous. The primary aim of
-all of them, no less when they played the secular Iokanaan
-than when they played the mere newsmonger, was to please
-the crowd, to give a good show; and the way they set about
-giving that good show was by first selecting a deserving
-victim, and then putting him magnificently to the torture.</p>
-
-<p class='c010'>This was their method when they were performing for
-their own profit only, when their one motive was to make
-the public read their paper; but it was still their method
-when they were battling bravely and unselfishly for the
-public good, and so discharging the highest duty of their
-profession. They lightened the dull days of midsummer
-by pursuing recreant aldermen with bloodhounds and
-artillery, by muckraking unsanitary milk-dealers, or by
-denouncing Sunday liquor-selling in suburban parks—and
-they fought constructive campaigns for good government
-in exactly the same gothic, melodramatic way. Always
-their first aim was to find a concrete target, to visualize
-their cause in some definite and defiant opponent. And
-always their second aim was to shell that opponent until
-he dropped his arms and took to ignominious flight. It
-was not enough to maintain and to prove: it was necessary
-<span class='pageno' id='Page_54'>54</span>also to pursue and overcome, to lay a specific somebody
-low, to give the good show aforesaid.</p>
-
-<p class='c010'>Does this confession of newspaper practice involve a
-libel upon the American people? Perhaps it does—on
-the theory, let us say, that the greater the truth, the greater
-the libel. But I doubt if any reflective newspaper man,
-however lofty his professional ideals, will ever deny any
-essential part of that truth. He knows very well that a
-definite limit is set, not only upon the people’s capacity
-for grasping intellectual concepts, but also upon their capacity
-for grasping moral concepts. He knows that it is
-necessary, if he would catch and inflame them, to state his
-ethical syllogism in the homely terms of their habitual
-ethical thinking. And he knows that this is best done by
-dramatizing and vulgarizing it, by filling it with dynamic
-and emotional significance, by translating all argument for
-a principle into rage against a man.</p>
-
-<p class='c010'>In brief, he knows that it is hard for the plain people to
-<em>think</em> about a thing, but easy for them to <em>feel</em>. Error, to
-hold their attention, must be visualized as a villain, and
-the villain must proceed swiftly to his inevitable retribution.
-They can understand that process; it is simple, usual,
-satisfying; it squares with their primitive conception of
-justice as a form of revenge. The hero fires them too, but
-less certainly, less violently than the villain. His defect is
-that he offers thrills at second-hand. It is the merit of the
-villain, pursued publicly by a <i><span lang="la" xml:lang="la">posse comitatus</span></i>, that he makes
-the public breast the primary seat of heroism, that he
-makes every citizen a personal participant in a glorious
-act of justice. Wherefore it is ever the aim of the sagacious
-journalist to foster that sense of personal participation.
-The wars that he wages are always described as the
-people’s wars, and he himself affects to be no more than
-their strategist and <i><span lang="fr" xml:lang="fr">claque</span></i>. When the victory has once
-<span class='pageno' id='Page_55'>55</span>been gained, true enough, he may take all the credit without
-a blush; but while the fight is going on he always pretends
-that every honest yeoman is enlisted, and he is even
-eager to make it appear that the yeomanry began it on
-their own motion, and out of the excess of their natural
-virtue.</p>
-
-<p class='c010'>I assume here, as an axiom too obvious to be argued,
-that the chief appeal of a newspaper, in all such holy
-causes, is not at all to the educated and reflective minority
-of citizens, but frankly to the ignorant and unreflective
-majority. The truth is that it would usually get a newspaper
-nowhere to address its exhortations to the former;
-for, in the first place, they are too few in number to make
-their support of much value in general engagements, and,
-in the second place, it is almost always impossible to convert
-them into disciplined and useful soldiers. They are
-too cantankerous for that, too ready with embarrassing
-strategy of their own. One of the principal marks of an
-educated man, indeed, is the fact that he does not take his
-opinions from newspapers—not, at any rate, from the
-militant, crusading newspapers. On the contrary, his attitude
-toward them is almost always one of frank cynicism,
-with indifference as its mildest form and contempt as its
-commonest. He knows that they are constantly falling
-into false reasoning about the things within his personal
-knowledge,—that is, within the narrow circle of his special
-education,—and so he assumes that they make the
-same, or even worse, errors about other things, whether
-intellectual or moral. This assumption, it may be said at
-once, is quite justified by the facts.</p>
-
-<p class='c010'>I know of no subject, in truth, save perhaps baseball,
-on which the average American newspaper, even in the
-larger cities, discourses with unfailing sense and understanding.
-Whenever the public journals presume to illuminate
-<span class='pageno' id='Page_56'>56</span>such a matter as municipal taxation, for example,
-or the extension of local transportation facilities, or the
-punishment of public or private criminals, or the control
-of public-service corporations, or the revision of city charters,
-the chief effect of their effort is to introduce into it a
-host of extraneous issues, most of them wholly emotional,
-and so they contrive to make it unintelligible to all earnest
-seekers after the truth.</p>
-
-<p class='c010'>But it does not follow thereby that they also make it
-unintelligible to their special client, the man in the street.
-Far from it. What they actually accomplish is the exact
-opposite. That is to say, it is precisely by this process of
-transmutation and emotionalization that they bring a given
-problem down to the level of that man’s comprehension,
-and, what is more important, within the range of his active
-sympathies. He is not interested in anything that does
-not stir him, and he is not stirred by anything that fails
-to impinge upon his small stock of customary appetites
-and attitudes. His daily acts are ordered, not by any complex
-process of reasoning, but by a continuous process of
-very elemental feeling. He is not at all responsive to
-purely intellectual argument, even when its theme is his
-own ultimate benefit, for such argument quickly gets
-beyond his immediate interest and experience. But he is
-very responsive to emotional suggestion, particularly when
-it is crudely and violently made; and it is to this weakness
-that the newspapers must ever address their endeavors.
-In brief, they must try to arouse his horror, or indignation,
-or pity, or simply his lust for slaughter. Once they have
-done that, they have him safely by the nose. He will follow
-blindly until his emotion wears out. He will be ready
-to believe anything, however absurd, so long as he is in his
-state of psychic tumescence.</p>
-
-<p class='c010'>In the reform campaigns which periodically rock our
-<span class='pageno' id='Page_57'>57</span>large cities,—and our small ones, too,—the newspapers
-habitually make use of this fact. Such campaigns are not
-intellectual wars upon erroneous principles, but emotional
-wars upon errant men: they always revolve around the
-pursuit of some definite, concrete, fugitive malefactor, or
-group of malefactors. That is to say, they belong to popular
-sport rather than to the science of government; the
-impulse behind them is always far more orgiastic than reflective.
-For good government in the abstract, the people
-of the United States seem to have no liking, or, at all
-events, no passion. It is impossible to get them stirred up
-over it, or even to make them give serious thought to it.
-They seem to assume that it is a mere phantasm of theorists,
-a political will-o’-the-wisp, a utopian dream—wholly
-uninteresting, and probably full of dangers and tricks. The
-very discussion of it bores them unspeakably, and those
-papers which habitually discuss it logically and unemotionally—for
-example, the <cite>New York Evening Post</cite>—are
-diligently avoided by the mob. What the mob thirsts for
-is not good government in itself, but the merry chase of a
-definite exponent of bad government. The newspaper
-that discovers such an exponent—or, more accurately,
-the newspaper that discovers dramatic and overwhelming
-evidence against him—has all the material necessary for
-a reform wave of the highest emotional intensity. All that
-it need do is to goad the victim into a fight. Once he has
-formally joined the issue, the people will do the rest. They
-are always ready for a man-hunt, and their favorite quarry
-is the man of politics. If no such prey is at hand, they will
-turn to wealthy debauchees, to fallen Sunday-school superintendents,
-to money barons, to white-slave traders, to
-un-sedulous chiefs of police. But their first choice is the
-boss.</p>
-
-<p class='c010'>In assaulting bosses, however, a newspaper must look
-<span class='pageno' id='Page_58'>58</span>carefully to its ammunition, and to the order and interrelation
-of its salvos. There is such a thing, at the start, as
-overshooting the mark, and the danger thereof is very
-serious. The people must be aroused by degrees, gently
-at first, and then with more and more ferocity. They are
-not capable of reaching the maximum of indignation at
-one leap: even on the side of pure emotion they have their
-rigid limitations. And this, of course, is because even
-emotion must have a quasi-intellectual basis, because even
-indignation must arise out of facts. One fact at a time!
-If a newspaper printed the whole story of a political boss’s
-misdeeds in a single article, that article would have scarcely
-any effect whatever, for it would be far too long for the
-average reader to read and absorb. He would never get
-to the end of it, and the part he actually traversed would
-remain muddled and distasteful in his memory. Far from
-arousing an emotion in him, it would arouse only ennui,
-which is the very antithesis of emotion. He cannot read
-more than three columns of any one subject without tiring:
-6,000 words, I should say, is the extreme limit of his appetite.
-And the nearer he is pushed to that limit, the greater
-the strain upon his psychic digestion. He can absorb a
-single capital fact, leaping from a headline, at one colossal
-gulp; but he could not down a dissertation in twenty. And
-the first desideratum in a headline is that it deal with a
-single and capital fact. It must be, “McGinnis Steals
-$1,257,867.25,” not, “McGinnis Lacks Ethical Sense.”</p>
-
-<p class='c010'>Moreover, a newspaper article which presumed to tell
-the whole of a thrilling story in one gargantuan installment
-would lack the dynamic element, the quality of
-mystery and suspense. Even if it should achieve the
-miracle of arousing the reader to a high pitch of excitement,
-it would let him drop again next day. If he is to
-be kept in his frenzy long enough for it to be dangerous to
-<span class='pageno' id='Page_59'>59</span>the common foe, he must be led into it gradually. The
-newspaper in charge of the business must harrow him,
-tease him, promise him, hold him. It is thus that his
-indignation is transformed from a state of being into a
-state of gradual and cumulative becoming; it is thus that
-reform takes on the character of a hotly contested game,
-with the issue agreeably in doubt. And it is always as a
-game, of course, that the man in the street views moral
-endeavor. Whether its proposed victim be a political boss,
-a police captain, a gambler, a fugitive murderer, or a disgraced
-clergyman, his interest in it is almost purely a sporting
-interest. And the intensity of that interest, of course,
-depends upon the fierceness of the clash. The game is
-fascinating in proportion as the morally pursued puts up
-a stubborn defense, and in proportion as the newspaper
-directing the pursuit is resourceful and merciless, and in
-proportion as the eminence of the quarry is great and his
-resultant downfall spectacular. A war against a ward
-boss seldom attracts much attention, even in the smaller
-cities, for he is insignificant to begin with and an inept and
-cowardly fellow to end with; but the famous war upon
-William M. Tweed shook the whole nation, for he was a
-man of tremendous power, he was a brave and enterprising
-antagonist, and his fall carried a multitude of other men
-with him. Here, indeed, was sport royal, and the plain
-people took to it with avidity.</p>
-
-<p class='c010'>But once such a buccaneer is overhauled and manacled,
-the show is over, and the people take no further interest in
-reform. In place of the fallen boss, a so-called reformer
-has been set up. He goes into office with public opinion
-apparently solidly behind him: there is every promise that
-the improvement achieved will be lasting. But experience
-shows that it seldom is. Reform does not last. The reformer
-quickly loses his public. His usual fate, indeed, is
-<span class='pageno' id='Page_60'>60</span>to become the pet butt and aversion of his public. The
-very mob that put him into office chases him out of office.
-And after all, there is nothing very astonishing about this
-change of front, which is really far less a change of front
-than it seems. The mob has been fed, for weeks preceding
-the reformer’s elevation, upon the blood of big and little
-bosses; it has acquired a taste for their chase, and for the
-chase in general. Now, of a sudden, it is deprived of that
-stimulating sport. The old bosses are in retreat; there are
-yet no new bosses to belabor and pursue; the newspapers
-which elected the reformer are busily apologizing for his
-amateurish errors—a dull and dispiriting business. No
-wonder it now becomes possible for the old bosses, acting
-through their inevitable friends on the respectable side,—the
-“solid” business men, the takers of favors, the underwriters
-of political enterprise, and the newspapers influenced
-by these pious fellows,—to start the rabble against
-the reformer. The trick is quite as easy as that but lately
-done. The rabble wants a good show, a game, a victim:
-it doesn’t care who that victim may be. How easy to convince
-it that the reformer is a scoundrel himself, that he is
-as bad as any of the old bosses, that he ought to go to the
-block for high crimes and misdemeanors! It never had
-any actual love for him, or even any faith in him; his election
-was a mere incident of the chase of his predecessor.
-No wonder that it falls upon him eagerly, butchering him
-to make a new holiday!</p>
-
-<p class='c010'>This is what has happened over and over again in every
-large American city—Chicago, New York, St. Louis, Cincinnati,
-Pittsburg, New Orleans, Baltimore, San Francisco,
-St. Paul, Kansas City. Every one of these places has had
-its melodramatic reform campaigns and its inevitable reactions.
-The people have leaped to the overthrow of bosses,
-and then wearied of the ensuing tedium. A perfectly
-<span class='pageno' id='Page_61'>61</span>typical slipping back, to be matched in a dozen other cities,
-is going on in Philadelphia to-day [1914]. Mayor Rudolph
-Blankenberg, a veteran war-horse of reform, came into
-office through the downfall of the old bosses, a catastrophe
-for which he had labored and agitated for more than thirty
-years. But now the old bosses are getting their revenge by
-telling the people that he is a violent and villainous boss
-himself. Certain newspapers are helping them; they have
-concealed but powerful support among financiers and business
-men; volunteers have even come forward from other
-cities—for example, the Mayor of Baltimore. Slowly but
-surely this insidious campaign is making itself felt; the
-common people show signs of yearning for another <i><span lang="pt" xml:lang="pt">auto-da-fé</span></i>.
-Mayor Blankenberg, unless I am the worst prophet
-unhung, will meet with an overwhelming defeat in 1915.<a id='r4' /><a href='#f4' class='c015'><sup>[4]</sup></a>
-And it will be a very difficult thing to put even a half-decent
-man in his place: the victory of the bosses will be
-so nearly complete that they will be under no necessity of
-offering compromises. Employing a favorite device of
-political humor, they may select a harmless blank cartridge,
-a respectable numskull, what is commonly called a
-perfumer. But the chances are that they will select a frank
-ringster, and that the people will elect him with cheers.</p>
-
-<div class='footnote' id='f4'>
-<p class='c010'><a href='#r4'>4</a>. This was written in 1914. The overthrow of Blankenberg took place
-as forecast, and Philadelphia has since enjoyed boss rule again, with
-plentiful scandals.—H. L. M.</p>
-</div>
-
-<h3 class='c014'>II</h3>
-
-<p class='c013'>Such is the ebb and flow of emotion in the popular
-heart—or perhaps, if we would be more accurate, the popular
-liver. It does not constitute an intelligible system of
-morality, for morality, at bottom, is not at all an instinctive
-matter, but a purely intellectual matter: its essence is the
-<span class='pageno' id='Page_62'>62</span>control of impulse by an ideational process, the subordination
-of the immediate desire to the distant aim. But such
-as it is, it is the only system of morality that the emotional
-majority is capable of comprehending and practicing; and
-so the newspapers, which deal with majorities quite as
-frankly as politicians deal with them, have to admit it
-into their own system. That is to say, they cannot accomplish
-anything by talking down to the public from a moral
-plane higher than its own: they must take careful account
-of its habitual ways of thinking, its moral thirsts and prejudices,
-its well-defined limitations. They must remember
-clearly, as judges and lawyers have to remember it, that
-the morality subscribed to by that public is far from the
-stern and arctic morality of professors of the science. On
-the contrary, it is a mellower and more human thing; it
-has room for the antithetical emotions of sympathy and
-scorn; it makes no effort to separate the criminal from his
-crime.</p>
-
-<p class='c010'>The higher moralities, running up to that of Puritans
-and archbishops, allow no weight to custom, to general reputation,
-to temptation; they hold it to be no defense of
-a ballot-box stuffer, for example, that he had scores of
-accomplices and that he is kind to his little children. But
-the popular morality regards such a defense as sound and
-apposite; it is perfectly willing to convert a trial on a
-specific charge into a trial on a general charge. And in
-giving judgment it is always ready to let feeling triumph
-over every idea of abstract justice; and very often that
-feeling has its origin and support, not in matters actually
-in evidence, but in impressions wholly extraneous and irrelevant.</p>
-
-<p class='c010'>Hence the need of a careful and wary approach in all
-newspaper crusades, particularly on the political side. On
-the one hand, as I have said, the astute journalist must
-<span class='pageno' id='Page_63'>63</span>remember the public’s incapacity for taking in more than
-one thing at a time, and on the other hand, he must remember
-its disposition to be swayed by mere feeling, and
-its habit of founding that feeling upon general and indefinite
-impressions. Reduced to a rule of everyday practice,
-this means that the campaign against a given malefactor
-must begin a good while before the capital accusation—that
-is, the accusation upon which a verdict of guilty is
-sought—is formally brought forward. There must be a
-shelling of the fortress before the assault; suspicion must
-precede indignation. If this preliminary work is neglected
-or ineptly performed, the result is apt to be a collapse of
-the campaign. The public is not ready to switch from confidence
-to doubt on the instant; if its general attitude toward
-a man is sympathetic, that sympathy is likely to survive
-even a very vigorous attack. The accomplished mob-master
-lays his course accordingly. His first aim is to
-arouse suspicion, to break down the presumption of innocence—supposing,
-of course, that he finds it to exist. He
-knows that he must plant a seed, and tend it long and
-lovingly, before he may pluck his dragon-flower. He
-knows that all storms of emotion, however suddenly they
-may seem to come up, have their origin over the rim of
-consciousness, and that their gathering is really a slow,
-slow business. I mix the figures shamelessly, as mob-masters
-mix their brews!</p>
-
-<p class='c010'>It is this persistence of an attitude which gives a certain
-degree of immunity to all newcomers in office, even in the
-face of sharp and resourceful assault. For example, a new
-president. The majority in favor of him on Inauguration
-Day is usually overwhelming, no matter how small his
-plurality in the November preceding, for common self-respect
-demands that the people magnify his virtues: to
-deny them would be a confession of national failure, a
-<span class='pageno' id='Page_64'>64</span>destructive criticism of the Republic. And that benignant
-disposition commonly survives until his first year in office
-is more than half gone. The public prejudice is wholly
-on his side: his critics find it difficult to arouse any indignation
-against him, even when the offenses they lay to
-him are in violation of the fundamental axioms of popular
-morality. This explains why it was that Mr. Wilson was
-so little damaged by the charge of federal interference in
-the Diggs-Caminetti case—a charge well supported by
-the evidence brought forward, and involving a serious violation
-of popular notions of virtue. And this explains, too,
-why he survived the oratorical pilgrimages of his Secretary
-of State at a time of serious international difficulty—pilgrimages
-apparently undertaken with his approval, and
-hence at his political risk and cost. The people were still
-in favor of him, and so he was not brought to irate and
-drum-head judgment. No roar of indignation arose to the
-heavens. The opposition newspapers, with sure instinct,
-felt the irresistible force of public opinion on his side, and
-so they ceased their clamor very quickly.</p>
-
-<p class='c010'>But it is just such a slow accumulation of pin-pricks,
-each apparently harmless in itself, that finally draws blood;
-it is by just such a leisurely and insidious process that the
-presumption of innocence is destroyed, and a hospitality
-to suspicion created. The campaign against Governor
-Sulzer in New York offers a classic example of this process
-in operation, with very skillful gentlemen, journalistic and
-political, in control of it. The charges on which Governor
-Sulzer was finally brought to impeachment were not
-launched at him out of a clear sky, nor while the primary
-presumption in his favor remained unshaken. Not at all.
-They were launched at a carefully selected and critical
-moment—at the end, to wit, of a long and well-managed
-series of minor attacks. The fortress of his popularity was
-<span class='pageno' id='Page_65'>65</span>bombarded a long while before it was assaulted. He was
-pursued with insinuations and innuendoes; various persons,
-more or less dubious, were led to make various
-charges, more or less vague, against him; the managers of
-the campaign sought to poison the plain people with
-doubts, misunderstandings, suspicions. This effort, so
-diligently made, was highly successful; and so the capital
-charges, when they were brought forward at last, had the
-effect of confirmations, of corroborations, of proofs. But
-if Tammany had made them during the first few months
-of Governor Sulzer’s term, while all doubts were yet in
-his favor, it would have got only scornful laughter for its
-pains. The ground had to be prepared; the public mind
-had to be put into training.</p>
-
-<p class='c009'>The end of my space is near, and I find that I have
-written of popular morality very copiously, and of newspaper
-morality very little. But, as I have said before, the
-one is the other. The newspaper must adapt its pleading
-to its clients’ moral limitations, just as the trial lawyer
-must adapt <em>his</em> pleading to the jury’s limitations. Neither
-may like the job, but both must face it to gain a larger
-end. And that end, I believe, is a worthy one in the newspaper’s
-case quite as often as in the lawyer’s, and perhaps
-far oftener. The art of leading the vulgar, in itself, does
-no discredit to its practitioner. Lincoln practiced it unashamed,
-and so did Webster, Clay, and Henry. What is
-more, these men practiced it with frank allowance for the
-naïveté of the people they presumed to lead. It was Lincoln’s
-chief source of strength, indeed, that he had a homely
-way with him, that he could reduce complex problems to
-the simple terms of popular theory and emotion, that he
-did not ask little fishes to think and act like whales. This
-is the manner in which the newspapers do their work, and
-<span class='pageno' id='Page_66'>66</span>in the long run, I am convinced, they accomplish about as
-much good as harm thereby. Dishonesty, of course, is
-not unknown among them: we have newspapers in this
-land which apply a truly devilish technical skill to the
-achievement of unsound and unworthy ends. But not as
-many of them as perfectionists usually allege. Taking one
-with another, they strive in the right direction. They
-realize the massive fact that the plain people, for all their
-poverty of wit, cannot be fooled forever. They have a
-healthy fear of that heathen rage which so often serves
-their uses.</p>
-
-<p class='c010'>Look back a generation or two. Consider the history of
-our democracy since the Civil War. Our most serious
-problems, it must be plain, have been solved orgiastically,
-and to the tune of deafening newspaper urging and clamor.
-Men have been washed into office on waves of emotion,
-and washed out again in the same manner. Measures and
-policies have been determined by indignation far more
-often than by cold reason. But is the net result evil? Is
-there even any permanent damage from those debauches
-of sentiment in which the newspapers have acted insincerely,
-unintelligently, with no thought save for the show
-itself? I doubt it. The effect of their long and melodramatic
-chase of bosses is an undoubted improvement in
-our whole governmental method. The boss of to-day is
-not an envied first citizen, but a criminal constantly on
-trial. He himself is debarred from all public offices of
-honor, and his control over other public officers grows less
-and less. Elections are no longer boldly stolen; the humblest
-citizen may go to the polls in safety and cast his vote
-honestly; the machine grows less dangerous year by year;
-perhaps it is already less dangerous than a <i><span lang="fr" xml:lang="fr">camorra</span></i> of
-utopian and dehumanized reformers would be. We begin
-to develop an official morality which actually rises above
-<span class='pageno' id='Page_67'>67</span>our private morality. Bribe-takers are sent to jail by the
-votes of jurymen who give presents in their daily business,
-and are not above beating the street-car company.</p>
-
-<p class='c010'>And so, too, in narrower fields. The white-slave agitation
-of a year or so ago was ludicrously extravagant and
-emotional, but its net effect is a better conscience, a new
-alertness. The newspapers discharged broadsides of 12–inch
-guns to bring down a flock of buzzards—but they
-brought down the buzzards. They have libeled and
-lynched the police—but the police are the better for it.
-They have represented salicylic acid as an elder brother to
-bichloride of mercury—but we are poisoned less than we
-used to be. They have lifted the plain people to frenzies
-of senseless terror over drinking-cups and neighbors with
-coughs—but the death-rate from tuberculosis declines.
-They have railroaded men to prison, denying them all
-their common rights—but fewer malefactors escape to-day
-than yesterday.</p>
-
-<p class='c010'>The way of ethical progress is not straight. It describes,
-to risk a mathematical pun, a sort of drunken hyperbola.
-But if we thus move onward and upward by leaps and
-bounces, it is certainly better than not moving at all. Each
-time, perhaps, we slip back, but each time we stop at a
-higher level.</p>
-
-<div class='chapter'>
- <span class='pageno' id='Page_68'>68</span>
- <h2 class='c008'>NEWSPAPER MORALS: A REPLY</h2>
-</div>
-
-<div class='nf-center-c0'>
-<div class='nf-center c005'>
- <div>BY RALPH PULITZER</div>
- </div>
-</div>
-
-<p class='c010'>The striking article in the March <cite>Atlantic</cite> by Mr. Henry
-L. Mencken, on “Newspaper Morals,” is so full of palpable
-facts supporting plausible fallacies that simple justice
-to press and “proletariat” seems to render proper a few
-thoughts in answer to it.</p>
-
-<p class='c010'>Mr. Mencken’s main facts, summarized, are as follows:
-that press and public often approach public questions too
-superficially and sentimentally; that the sense of proportion
-is too often lost in the heat of campaigns; that the
-truth is too often obscured by the intrusion of irrelevant
-personalities; and that after the intemperate extremes of
-reform waves there always come reactions into indifference
-to the evils but yesterday so furiously fought.</p>
-
-<p class='c010'>Mr. Mencken’s fallacies are: the supercilious assumption
-that these weaknesses are not matters of human temperament
-running up and down through a certain proportion
-of every division of society, but that, on the contrary,
-they are class affairs, never tainting the educated classes,
-but limited to “the man in the street,” “the rabble,”
-“the mob”; that apparently the emotionalizing of public
-questions by the press is to be censured in principle and
-sneered at in practice; that it means a deliberate truckling
-by the newspapers to the ignorant tastes of the masses
-when the press fights a public evil by attacking, with argument
-and indignation mingled, a man who personifies that
-evil, instead of opposing the general principle of that evil
-with a wholly passionless intellectualism.</p>
-
-<p class='c010'>A general fallacy which affects Mr. Mencken’s whole
-<span class='pageno' id='Page_69'>69</span>article lies in criticising as offenses against “newspaper
-morals” those imperfections which, where they exist at all,
-could properly be criticised only under such criteria as
-suggested by “Newspaper Intellectuals,” or “Newspapers
-as the Exponents of Pure Reason.”</p>
-
-<p class='c010'>Mr. Mencken first exposes and deprecates the “aim” of
-the newspapers to “knock somebody on the head every
-day,” “to please the crowd, to give a good show, by first
-selecting a deserving victim and then putting him magnificently
-to the torture,” and even to fight “constructive
-campaigns for good government in exactly the same gothic,
-melodramatic way.”</p>
-
-<p class='c010'>Now “muck-raking” rather than incense-burning is not
-a deliberate aim so much as a spontaneous instinct of the
-average newspaper. Nor is there anything either mysterious
-or reprehensible about this. The public, of all degrees,
-is more interested in hitting Wrong than in praising Right,
-because fortunately we are still in an optimistic state of
-society, where Right is taken for granted and Wrong contains
-the element of the unusual and abnormal. If the
-day shall ever come when papers will be able to “expose”
-Right and regard Wrong as a foregone conclusion, they will
-doubtless quickly reverse their treatment of the two. In
-an Ali Baba’s cave it might be natural for a paper to discover
-some man’s honesty; in a <em>yoshiwara</em> it might be
-reasonable for it to expatiate on some woman’s virtue.
-But while honesty and virtue and rightness are assumed
-to be the normal condition of men and women and things
-in general, it does not seem either extraordinary or culpable
-that people and press should be more interested in
-the polemical than in the platitudinous; in blame than in
-painting the lily; in attack than in sending laudatory coals
-to Newcastle. It scarcely needs remark, however, that
-when the element of surprise is introduced by some deed
-<span class='pageno' id='Page_70'>70</span>of exceptional heroism or abnegation or inspiration, the
-newspapers are not slow in giving it publicity and praise.</p>
-
-<p class='c010'>Mr. Mencken finds it deplorable that “a very definite
-limit is set, not only upon the people’s capacity for grasping
-intellectual concepts, but also upon their capacity for
-grasping moral concepts”; that, therefore, it is necessary
-“to visualize their cause in some definite and defiant opponent&nbsp;... by translating all arguments for a principle
-into rage against a man.” Far be it from me to deny that
-people and papers are too prone to get diverted from the
-pursuit of some principle by acrimonious personalities
-wholly ungermane to that principle. But the protest
-against this should not lead to unfair extremes in the opposite
-direction. If Mr. Mencken’s ideal is a nation of
-philosophers calmly agreeing on the abstract desirability
-of honesty while serenely ignoring the specific picking of
-their own pockets, we have no ground for argument. But
-until we reach such a semi-imbecile Utopia, it would seem
-to be no reflection on “the people’s” intellectual or moral
-concepts that they should refuse to excite themselves over
-any theoretical wrong until their attention is focused on
-some practical manifestation of it, in the concrete acts of
-some specific individual.</p>
-
-<p class='c010'>May I add, parenthetically, that some papers and many
-acutely intellectual gentlemen find it far more convenient
-and comfortable to generalize virtuously than to particularize
-virtuously? Nor does it require merely moral or
-physical courage to reduce the safely general to the disagreeably
-personal. It requires no despicable amount of
-intellectual acumen as well.</p>
-
-<p class='c010'>Mr. Mencken next proceeds to “assume here, as an
-axiom too obvious to be argued, that the chief appeal of a
-newspaper in all such holy causes is not at all to the educated
-and reflective minority of citizens, but to the ignorant
-<span class='pageno' id='Page_71'>71</span>and unreflective majority.” On the contrary, it is
-very far from being “too obvious to be argued.” A great
-many persons of guaranteed education are sadly destitute
-of any reflectiveness whatsoever, while an appalling number
-of “the ignorant” have the effrontery to be able to
-reflect very efficiently. This is apart from the fact that
-the general intelligence among many of the ignorant is
-matched only by the abysmal stupidity of many of the
-educated.</p>
-
-<p class='c010'>Thus it is that the decent paper makes its appeal on
-public questions to the numerically large body of reflective
-“ignorance” and to the numerically small body of
-reflective education, leaving it to the demagogic papers,
-which are the exception at one end, to inflame the unreflective
-ignorant, and to the sycophantic papers at the
-other end to pander to the unreflective educated.</p>
-
-<p class='c010'>As to Mr. Mencken’s charge that he knows of “no subject,
-save perhaps baseball, on which the average American
-newspaper discourses with unfailing sense and understanding,”
-I know of no subject at all, even including baseball,
-on which the most exceptionally gifted man in the world
-discourses with unfailing sense and understanding. But
-I do know this: that, considering the immense range of
-subjects which the American paper is called upon to discuss,
-and its meagre limits of time in which to prepare for
-such discussion, the failings of that paper in sense and
-understanding are probably rarer than would be those
-under the same conditions of Mr. Mencken’s most fastidious
-selection.</p>
-
-<p class='c010'>“But,” Mr. Mencken continues, “whenever the public
-journals presume to illuminate such a matter as municipal
-taxation, for example, or the extension of local transportation
-facilities, or the punishment of public or private criminals,
-or the control of public-service corporations, or the
-<span class='pageno' id='Page_72'>72</span>revision of city charters, the chief effect of their effort is to
-introduce into it a host of extraneous issues, most of them
-wholly emotional, and so they continue to make it unintelligible
-to all earnest seekers after truth.” Here again it
-is all a matter of point of view. If Mr. Mencken’s earnest
-seekers after truth wish to evolve ideological schemes of
-municipal taxation, or supramundane extensions of transportation
-facilities, or transcendental control of public-service
-corporations, or academic revisions of city charters,
-then, indeed, the newspaper discussions of these questions
-would be bewildering to these visionary workers in the
-realms of pure reason. For the newspapers “presume” to
-regard these questions, not as theoretical problems, to be
-solved under theoretical conditions, on theoretical populations,
-to theoretical perfection, but as workable projects
-for a workaday world, in which the most beautiful abstract
-reasoning must stand the test of flesh-and-blood conditions;
-they regard emotional issues as so far, indeed, from
-being extraneous that the human nature of the humblest
-men and women must be weighed in the balance against
-the nicest syllogisms of the precisest logic. And this is
-nothing that Mr. Mencken need condescend to apologize
-for so long as “newspaper morals” are under discussion.
-For it must be obvious that the honest exposition and
-analysis of public questions from a human as well as a
-scientific point of view is a higher moral service to the community
-than an exclusively scientific, wholly unsympathetic
-search after truth by those who regard populations
-as mere subjects for the demonstration of principles.</p>
-
-<p class='c010'>It is precisely the honorable prerogative of newspapers
-not only to clarify but to vivify, to galvanize dead hypotheses
-into living questions, to make the educated and the
-ignorant alike feel that public questions should interest
-<span class='pageno' id='Page_73'>73</span>and stir all good citizens and not merely engross social
-philosophers and political theorists.</p>
-
-<p class='c010'>But here let me avoid joining Mr. Mencken in the pitfall
-of generalizations, by drawing a sharp distinction between
-the great run of decent papers which do honestly
-emotionalize public questions and the relatively few papers
-which unscrupulously <em>hystericalize</em> these questions.</p>
-
-<p class='c010'>Mr. Mencken is entirely correct when he admits that
-this emotionalizing brings these problems down to a “man’s
-comprehension, and, what is more important, within the
-range of his active sympathies.” But he again shows a
-very unfortunate class arrogance when he identifies this
-man as “the man in the street.” If Mr. Mencken searched
-earnestly enough after truth, he would find this man to be
-about as extensively the man at the ticker, the man in the
-motor-car, the man at the operating table, the man in the
-pulpit. In the same vein he continues that the only papers
-which discuss good government unemotionally “are diligently
-avoided by the <em>mob</em>.” If Mr. Mencken only included
-with his proletariat the mob of stockbrokers and
-doctors and engineers and lawyers and college graduates
-generally, who refuse to read these logical and unemotional
-discussions, he would unfortunately be quite right. It
-would be a beautiful thing indeed if we had with us to-day
-one hundred millions of “earnest seekers after truth,” all
-busily engaged in discussing “good government in the abstract,”
-“logically and unemotionally.” If they were only
-thus dispassionately busied, it is quite true that things
-would not be as at present, when “they are always ready
-for a man hunt and their favorite quarry is a man of politics.
-If no such prey is at hand, they will turn to wealthy
-debauchees, to fallen Sunday-school superintendents, to
-money barons, to white-slave traders.” In those halcyon
-times the one hundred million calm abstractionists would
-<span class='pageno' id='Page_74'>74</span>discuss the influence of Beaumont and Fletcher on bosses,
-or, failing this, the ultimate effect of wealth on eroticism,
-the obscure relations between proselyting and decadence,
-or the effect of the white-slave traffic on the gold reserve.</p>
-
-<p class='c010'>But in our present unregenerate epoch Mr. Mencken is
-quite right in holding that it is generally the specific evils
-of government or society which bring about reform waves,
-which in turn crystallize themselves into general principles.
-It is a shockingly practical process, I admit; but then, we
-are a shockingly practical people, who prefer sordid results
-to inspired theories. And at that we are not in such bad
-company. For in no country in the world is there such a
-thing as a “revealed” civilization. On the contrary, civilization
-has always been for the most part purely empirical,
-and progress will ever remain so.</p>
-
-<p class='c010'>There is, therefore, cause not for shame but for pride
-when a newspaper reveals some specific iniquity, and by
-not merely expounding its isolated character to the public
-intelligence, but also by interpreting its general menace to
-the public imagination and bringing home its inherent evil
-to the public conscience, arouses that public to social legislation,
-criminal prosecution, or political reform.</p>
-
-<p class='c010'>Mr. Mencken next assaults once more his unfortunate
-“man in the street” by declaring that “it is always as a
-game, of course, that the man in the street views moral
-endeavor.... His interest in it is almost always a sporting
-interest.” On the contrary, here at last we have a case
-where a class distinction can fairly be drawn. “The man
-in the street” is a naïve man who takes his melodrama
-seriously, who believes robustly in blacks and whites without
-subtilizing them into intermediate shades, for whom
-villains and heroes really exist. He is the last person on
-earth to view the moral endeavor of a political or social
-campaign as a game. It is the supercilious class, with its
-<span class='pageno' id='Page_75'>75</span>sophistication and attendant cynicism, to whom such campaigns
-tend to take on the aspect of sporting events and
-games of skill.</p>
-
-<p class='c010'>But it is not necessary to go into the details of Mr.
-Mencken’s theory as to the depraved nature of popular
-participation in political reform. Its gist is contained in
-his truly shocking statement that the war on the Tweed
-ring and its extirpation was to the “plain people” nothing
-but “sport royal”! Any one who can take one of the
-most inspiring civic victories in the history, not alone of a
-city, but of a nation, and degrade the spirit that brought
-it about to the level of the cockpit or the bull ring, supplies
-an argument that needs no reinforcing against his
-prejudices on this whole subject.</p>
-
-<p class='c010'>Mr. Mencken justly deplores the reactions which follow
-upon reform successes, but unjustly concentrates the
-blame on the fickleness of “the rabble.” This evil is not
-a matter of mob-psychology but of unstable human nature,
-high and low. These revulsions and reactions are the
-shame, impartially, of all classes of our communities. They
-permeate the educated atmosphere of fastidious clubs as
-extensively as they do the ignorant miasma of vulgar
-saloons. If they induce the “ignorant and unreflective”
-plebeian to sit in his shirt-sleeves with his legs up, resting
-his feet, on election day, instead of doing his duty at the
-polls, do they not equally congest the golf links with “earnest
-seekers after truth” busily engaged in sacrificing ballots
-to Bogeys?</p>
-
-<p class='c010'>I wholly agree with Mr. Mencken’s strictures on the
-public morality which holds it to be a relevant defense for
-a ballot-box stuffer “that he is kind to his little children.”
-The sentimentalism which so frequently perverts a proper
-public conception of public morality is sickening. But
-here again the indictment should be against average human
-<span class='pageno' id='Page_76'>76</span>nature, educated or ignorant, and not against the “man in
-the street” as a class and alone. To this man the fact that
-the ballot-box stuffer is kind to his little children may
-carry more weight than to the man of education and culture.
-To the latter the fact that some monopoly-breeding,
-law-defying, legislation-bribing, railroad-wrecking gentleman
-is kind to his fellow citizens by donating to them picture
-galleries and free libraries may carry more weight than
-to the former. Is not the one just as much as the other
-“ready to let feeling triumph over every idea of abstract
-justice”?</p>
-
-<p class='c010'>Again, with Mr. Mencken’s prescription for making a
-successful newspaper crusade there can be no quarrel, save
-that here once more he suggests, by referring to the newspaper
-as a “mob-master,” that these methods are exclusively
-applicable to the same long-suffering “man in the
-street.” These methods on which Mr. Mencken elaborates
-are the rather obvious ones used by every lawyer, clergyman,
-statesman, or publicist the world over who has a
-forensic fight to make and win against some public evil—accusation,
-iteration, cumulation, and climax. If these
-methods are used by “mob-masters,” they are equally used
-by snob-servants, and incidentally by the great mass of
-honest newspapers which are neither the one thing nor the
-other.</p>
-
-<p class='c010'>At the end of his article, having set up a man of straw
-which he found it impossible to knock down, Mr. Mencken
-patronizingly pats it on the back:—</p>
-
-<p class='c010'>“The newspaper must adapt its pleading to its client’s
-moral limitations, just as the trial lawyer must adapt his
-pleading to the jury’s limitations. Neither may like the
-job, but both must face it to gain a larger end. And that
-end is a worthy one in the newspaper’s case quite as often
-as in the lawyer’s, and perhaps far oftener. The art of
-<span class='pageno' id='Page_77'>77</span>leading the vulgar in itself does no discredit to its practitioner.
-Lincoln practised it unashamed, and so did Webster,
-Clay, and Henry.”</p>
-
-<p class='c010'>Alas for this well-intentioned effort at amends! It is
-impossible to agree with Mr. Mencken even here when he
-praises press and public with such faint damnation.</p>
-
-<p class='c010'>A decent newspaper does not and must not adapt its
-pleadings to its clients’ moral limitations. Intellectual
-limitations? Yes. It is restricted by a line beyond which
-intelligence and education alike would be at sea, and which
-only specialists and experts would understand. But moral
-limitations? No. The paper in this regard is less like the
-lawyer and more like the judge. A judge can properly
-adapt his charge in simplicity of form to the intellectual
-limitations of the jury, but it will scarcely be contended
-that he may adapt his charge in its substance to the moral
-limitations of the jury. No more can any self-respecting
-paper palter with what it believes to be the right and the
-truth because of any moral limitations in its constituency.
-Demagogic papers may do it. Class-catering papers may
-do it. But the decent press which lies between does not
-thus stultify itself.</p>
-
-<p class='c010'>And now to Mr. Mencken’s condescending conclusion:—</p>
-
-<p class='c010'>“Our most serious problems, it must be plain, have been
-solved orgiastically and to the tune of deafening newspaper
-urging and clamor.... But is the net result evil?...
-I doubt it.... The way of ethical progress is not
-straight.... But if we thus move onward and upward
-by leaps and bounces, it is certainly better than not
-moving at all. Each time, perhaps, we slip back, but each
-time we stop at a higher level.”</p>
-
-<p class='c010'>Why, then, sweepingly reflect on the morals of the press,
-if by humanizing abstract principles, by emotionalizing
-academic doctrines, by personifying general theories, it
-<span class='pageno' id='Page_78'>78</span>has accomplished this progress? Granted that in the heat
-of battle it fails to handle the cold conceptions of austere
-philosophers with proper scientific etiquette. Granted
-that it makes blunders in technical statements which to
-the preciosity of specialists seem inexcusable. Granted
-that it mixes its science and its sentiment in a manner to
-shock the gentlemen of disembodied intellects. Granted
-that the press has many more such intellectual peccadilloes
-on its conscience.</p>
-
-<p class='c010'>But if the press does these things honestly, it does them
-morally, and does not need to excuse them by their results,
-even though these results are in very truth infinitely more
-precious to humanity than could be those obtained by the
-chill endeavors of what Mr. Mencken himself, with the
-perfect accuracy of would-be irony, describes as “a Camorra
-of Utopian and dehumanized reformers.”</p>
-
-<div class='chapter'>
- <span class='pageno' id='Page_79'>79</span>
- <h2 class='c008'>THE SUPPRESSION OF IMPORTANT NEWS</h2>
-</div>
-
-<div class='nf-center-c0'>
-<div class='nf-center c005'>
- <div>BY EDWARD ALSWORTH ROSS</div>
- </div>
-</div>
-
-<h3 class='c012'>I</h3>
-
-<p class='c013'>Most of the criticism launched at our daily newspapers
-hits the wrong party. Granted that they sensationalize
-vice and crime, “play up” trivialities, exploit the private
-affairs of prominent people, embroider facts, and offend good
-taste with screech, blare, and color. All this may be only
-the means of meeting the demand, of “giving the public
-what it wants.” The newspaper cannot be expected to
-remain dignified and serious now that it caters to the common
-millions, instead of, as formerly, to the professional
-and business classes. To interest errand-boy and factory-girl
-and raw immigrant, it had to become spicy, amusing,
-emotional, and chromatic. For these, blame, then, the
-American people.</p>
-
-<p class='c010'>There is just one deadly, damning count against the
-daily newspaper as it is coming to be, namely, <em>it does not
-give the news</em>.</p>
-
-<p class='c010'>For all its pretensions, many a daily newspaper is not
-“giving the public what it wants.” In spite of these widely
-trumpeted prodigies of costly journalistic “enterprise,”
-these ferreting reporters and hurrying correspondents,
-these leased cables and special trains, news, good “live”
-news, “red-hot stuff,” is deliberately being suppressed or
-distorted. This occurs oftener now than formerly, and bids
-fair to occur yet oftener in the future.</p>
-
-<p class='c010'>And this in spite of the fact that the aspiration of the
-press has been upward. Venality has waned. Better and
-better men have been drawn into journalism, and they
-<span class='pageno' id='Page_80'>80</span>have wrought under more self-restraint. The time when
-it could be said, as it was said of the Reverend Dr. Dodd,
-that one had “descended so low as to become editor of a
-newspaper,” seems as remote as the Ice Age. The editor
-who uses his paper to air his prejudices, satisfy his grudges,
-and serve his private ambitions, is going out. Sobered by
-a growing realization of their social function, newspaper
-men have come under a sense of responsibility. Not long
-ago it seemed as if a professional spirit and a professional
-ethics were about to inspire the newspaper world; and to
-this end courses and schools of journalism were established,
-with high hopes. The arrest of this promising movement
-explains why nine out of ten newspaper men of fifteen
-years’ experience are cynics.</p>
-
-<p class='c010'>As usual, no one is to blame. The apostasy of the daily
-press is caused by three economic developments in the
-field of newspaper publishing.</p>
-
-<h3 class='c014'>II</h3>
-
-<p class='c013'>In the first place, the great city daily has become a
-blanket sheet with elaborate presswork, printed in mammoth
-editions that must be turned out in the least time.
-The necessary plant is so costly, and the Associated Press
-franchise is so expensive, that the daily newspaper in the
-big city has become a capitalistic enterprise. To-day a
-million dollars will not begin to outfit a metropolitan newspaper.
-The editor is no longer the owner, for he has not,
-and cannot command, the capital needed to start it or buy
-it. The editor of the type of Greeley, Dana, Medill, Story,
-Halstead, and Raymond, who owns his paper and makes
-it his astral body, the projection of his character and ideals,
-is rare. Perhaps Mr. Watterson and Mr. Nelson [the late
-<span class='pageno' id='Page_81'>81</span>William R. Nelson of the <cite>Kansas City Star</cite>] are the best
-recent representatives of the type.</p>
-
-<p class='c010'>More and more the owner of the big daily is a business
-man who finds it hard to see why he should run his property
-on different lines from the hotel proprietor, the vaudeville
-manager, or the owner of an amusement park. The
-editors are hired men, and they may put into the paper no
-more of their conscience and ideals than comports with
-getting the biggest return from the investment. Of course,
-the old-time editor who owned his paper tried to make
-money,—no sin that!—but just as to-day the author,
-the lecturer, or the scholar tries to make money, namely,
-within the limitations imposed by his principles and his
-professional standards. But, now that the provider of the
-newspaper capital hires the editor instead of the editor
-hiring the newspaper capital, the paper is likelier to be run
-as a money-maker pure and simple—a factory where ink
-and brains are so applied to white paper as to turn out
-the largest possible marketable product. The capitalist-owner
-means no harm, but he is not bothered by the standards
-that hamper the editor-owner. He follows a few simple
-maxims that work out well enough in selling shoes or
-cigars or sheet-music. “Give people what <em>they</em> want, not
-what <i>you</i> want.” “Back nothing that will be unpopular.”
-“Run the concern for all it is worth.”</p>
-
-<p class='c010'>This drifting of ultimate control into the hands of men
-with business motives is what is known as “the commercialization
-of the press.”</p>
-
-<p class='c010'>The significance of it is apparent when you consider the
-second economic development, namely, the growth of newspaper
-advertising. The dissemination of news and the
-purveying of publicity are two essentially distinct functions,
-which, for the sake of convenience, are carried on by
-the same agency. The one appeals to subscribers, the other
-<span class='pageno' id='Page_82'>82</span>to advertisers. The one calls for good faith, the other does
-not. The one is the corner-stone of liberty and democracy,
-the other a convenience of commerce. Now, the purveying
-of publicity is becoming the main concern of the newspaper,
-and threatens to throw quite into the shade the
-communication of news or opinions. Every year the sale
-of advertising yields a larger proportion of the total receipts,
-and the subscribers furnish a smaller proportion.
-Thirty years ago, advertising yielded less than half of the
-earnings of the daily newspapers. To-day, it yields at
-least two thirds. In the larger dailies the receipts from
-advertisers are several times the receipts from the readers,
-in some cases constituting ninety per cent of the total
-revenues. As the newspaper expands to eight, twelve, and
-sixteen pages, while the price sinks to three cents, two
-cents, one cent, the time comes when the advertisers support
-the newspaper. The readers are there to <em>read</em>, not to
-provide funds. “He who pays the piper calls the tune.”
-When news columns and editorial page are a mere incident
-in the profitable sale of mercantile publicity, it is strictly
-“businesslike” to let the big advertisers censor both.</p>
-
-<p class='c010'>Of course, you must not let the cat out of the bag, or
-you will lose readers, and thereupon advertising. As the
-publicity expert, Deweese, frankly puts it, “The reader
-must be flimflammed with the idea that the publisher is
-really publishing the newspaper or magazine for him.”
-The wise owner will “maintain the beautiful and impressive
-bluff of running a journal to influence public opinion,
-to purify politics, to elevate public morals, etc.” In the
-last analysis, then, the smothering of facts in deference to
-the advertiser finds a limit in the intelligence and alertness
-of the reading public. Handled as “a commercial
-proposition,” the newspaper dares not suppress such news
-beyond a certain point, and it can always proudly point to
-<span class='pageno' id='Page_83'>83</span>the unsuppressed news as proof of its independence and
-public spirit.</p>
-
-<p class='c010'>The immunity enjoyed by the big advertiser becomes
-more serious as more kinds of business resort to advertising.
-Formerly, readers who understood why accidents and
-labor troubles never occur in department stores, why
-dramatic criticisms are so lenient, and the reviews of books
-from the publishers who advertise are so good-natured,
-could still expect from their journal an ungloved freedom
-in dealing with gas, electric, railroad, and banking companies.
-But now the gas people advertise, “Cook with
-gas,” the electric people urge you to put your sewing-machine
-on their current, and the railroads spill oceans of ink
-to attract settlers or tourists. The banks and trust companies
-are buyers of space, investment advertising has
-sprung up like Jonah’s gourd, and telephone and traction
-companies are being drawn into the vortex of competitive
-publicity. Presently, in the news-columns of the sheet
-that steers by the cash-register, every concern that has
-favors to seek, duties to dodge, or regulations to evade,
-will be able to press the soft pedal.</p>
-
-<p class='c010'>A third development is the subordination of newspapers
-to other enterprises. After a newspaper becomes a piece
-of paying property, detachable from the editor’s personality,
-which may be bought and sold like a hotel or mill, it
-may come into the hands of those who will hold it in bondage
-to other and bigger investments. The magnate-owner
-may find it to his advantage not to run it as a newspaper
-pure and simple, but to make it—on the sly—an instrument
-for coloring certain kinds of news, diffusing certain
-misinformation, or fostering certain impressions or prejudices
-in its clientele. In a word, he may shape its policy
-by non-journalistic considerations. By making his paper
-help his other schemes, or further his political or social
-<span class='pageno' id='Page_84'>84</span>ambitions, he will hurt it as a money-maker, no doubt, but
-he may contrive to fool enough of the people enough of the
-time. Aside from such thraldom, newspapers are subject
-to the tendency of diverse businesses to become tied together
-by the cross-investments of their owners. But
-naturally, when the shares of a newspaper lie in the safe-deposit
-box cheek by jowl with gas, telephone, and pipeline
-stock, a tenderness for these collateral interests is
-likely to affect the news columns.</p>
-
-<h3 class='c014'>III</h3>
-
-<p class='c013'>That in consequence of its commercialization, and its frequent
-subjection to outside interests, the daily newspaper
-is constantly suppressing important news, will appear from
-the instances that follow. They are hardly a third of the
-material that has come to the writer’s attention.</p>
-
-<p class='c010'>A prominent Philadelphia clothier visiting New York
-was caught perverting boys, and cut his throat. His firm
-being a heavy advertiser, not a single paper in his home
-city mentioned the tragedy. One New York paper took
-advantage of the situation by sending over an extra edition
-containing the story. The firm in question has a large
-branch in a Western city. There too the local press was
-silent, and the opening was seized by a Chicago paper.</p>
-
-<p class='c010'>In this same Western city the vice-president of this firm
-was indicted for bribing an alderman to secure the passage
-of an ordinance authorizing the firm to bridge an alley
-separating two of its buildings. Representatives of the
-firm requested the newspapers in which it advertised to
-ignore the trial. Accordingly the five English papers published
-no account of the trial, which lasted a week and disclosed
-highly sensational matter. Only the German papers
-sent reporters to the trial and published the proceedings.</p>
-
-<p class='c010'><span class='pageno' id='Page_85'>85</span>In a great jobbing centre, one of the most prominent
-cases of the United States District Attorney was the prosecution
-of certain firms for misbranding goods. The facts
-brought out appeared in the press of the smaller centres,
-but not a word was printed in the local papers. In another
-centre, four firms were fined for selling potted cheese
-which had been treated with preservatives. The local
-newspapers stated the facts, but withheld the names of the
-firms—a consideration they are not likely to show to the
-ordinary culprit.</p>
-
-<p class='c010'>In a trial in a great city it was brought out by sworn
-testimony that, during a recent labor struggle which involved
-teamsters on the one hand and the department
-stores and the mail-order houses on the other, the employers
-had plotted to provoke the strikers to violence by sending
-a long line of strike-breaking wagons out of their way
-to pass a lot on which the strikers were meeting. These
-wagons were the bait to a trap, for a strong force of policemen
-was held in readiness in the vicinity, and the governor
-of the state was at the telephone ready to call out the
-militia if a riot broke out. Fortunately, the strikers restrained
-themselves, and the trap was not sprung. It is
-easy to imagine the headlines that would have been used
-if labor had been found in so diabolical a plot. Yet the
-newspapers unanimously refused to print this testimony.</p>
-
-<p class='c010'>In the same city, during a strike of the elevator men in
-the large stores, the business agent of the elevator-starters’
-union was beaten to death, in an alley behind a certain
-emporium, by a “strong-arm” man hired by that firm.
-The story, supported by affidavits, was given by a responsible
-lawyer to three newspaper men, each of whom accepted
-it as true and promised to print it. The account
-never appeared.</p>
-
-<p class='c010'>In another city the sales-girls in the big shops had to
-<span class='pageno' id='Page_86'>86</span>sign an exceedingly mean and oppressive contract which,
-if generally known, would have made the firms odious to
-the public. A prominent social worker carried these contracts,
-and evidence as to the bad conditions that had
-become established under them, to every newspaper in the
-city. Not one would print a line on the subject.</p>
-
-<p class='c010'>On the outbreak of a justifiable street-car strike the
-newspapers were disposed to treat it in a sympathetic way.
-Suddenly they veered, and became unanimously hostile to
-the strikers. Inquiry showed that the big merchants had
-threatened to withdraw their advertisements unless the
-newspapers changed their attitude.</p>
-
-<p class='c010'>In the summer of 1908 disastrous fires raged in the
-northern Lake country, and great areas of standing timber
-were destroyed. A prominent organ of the lumber industry
-belittled the losses and printed reassuring statements
-from lumbermen who were at the very moment calling
-upon the state for a fire patrol. When taxed with the
-deceit, the organ pleaded its obligation to support the
-market for the bonds which the lumber companies of the
-Lake region had been advertising in its columns.</p>
-
-<p class='c010'>On account of agitating for teachers’ pensions, a teacher
-was summarily dismissed by a corrupt school board, in violation
-of their own published rule regarding tenure. An
-influential newspaper published the facts of school-board
-grafting brought out in the teacher’s suit for reinstatement
-until, through his club affiliations, a big merchant was induced
-to threaten the paper with the withdrawal of his
-advertising. No further reports of the revelations appeared.</p>
-
-<p class='c010'>During labor disputes the facts are usually distorted to
-the injury of labor. In one case, strikers held a meeting on
-a vacant lot enclosed by a newly-erected billboard. Forthwith
-appeared, in a yellow journal professing warm friendship
-<span class='pageno' id='Page_87'>87</span>for labor, a front-page cut of the billboard and a lurid
-story of how the strikers had built a “stockade,” behind
-which they intended to bid defiance to the bluecoats. It
-is not surprising that, when the van bringing these lying
-sheets appeared in their quarter of the city, the libeled
-men overturned it.</p>
-
-<p class='c010'>During the struggle of carriage-drivers for a six-day
-week, certain great dailies lent themselves to a concerted
-effort of the liverymen to win public sympathy by making
-it appear that the strikers were interfering with funerals.
-One paper falsely stated that a strong force of police was
-being held in reserve in case of “riots,” and that policemen
-would ride beside the non-union drivers of hearses.
-Another, under the misleading headline, “Two Funerals
-stopped by Striking Cabmen,” described harmless colloquies
-between hearse-drivers and pickets. This was followed
-up with a solemn editorial, “May a Man go to his
-Long Rest in Peace?” although, as a matter of fact, the
-strikers had no intention of interfering with funerals.</p>
-
-<p class='c010'>The lying headline is a favorite device for misleading the
-reader. One sheet prints on its front page a huge “scare”
-headline, “‘Hang Haywood and a Million Men will march
-in Revenge,’ says Darrow.” The few readers whose glance
-fell from the incendiary headline to the dispatch below it
-found only the following: “Mr. Darrow, in closing the argument,
-said that ‘if the jury hangs Bill Haywood, one
-million willing hands will seize the banner of liberty by
-the open grave, and bear it on to victory.’” In the same
-style, a dispatch telling of the death of an English policeman,
-from injuries received during a riot precipitated by
-suffragettes attempting to enter a hall during a political
-meeting, is headed, “Suffragettes kill Policeman!”</p>
-
-<p class='c010'>The alacrity with which many dailies serve as mouthpieces
-of the financial powers came out very clearly during
-<span class='pageno' id='Page_88'>88</span>the recent industrial depression. The owner of one leading
-newspaper called his reporters together and said in effect,
-“Boys, the first of you who turns in a story of a lay-off or
-a shut-down gets the sack.” Early in the depression the
-newspapers teemed with glowing accounts of the resumption
-of steel mills and the revival of business, all baseless.
-After harvest time they began to cheep, “Prosperity,”
-“Bumper Crops,” “Farmers buying Automobiles.” In
-cities where banks and employers offered clearing-house
-certificates instead of cash, the press usually printed fairy
-tales of the enthusiasm with which these makeshifts were
-taken by depositors and workingmen. The numbers and
-sufferings of the unemployed were ruthlessly concealed
-from the reading public. A mass meeting of men out of
-work was represented as “anarchistic” or “instigated by
-the socialists for political effect.” In one daily appeared
-a dispatch under the heading “Five Thousand Jobs Offered;
-only Ten apply.” It stated that the Commissioner
-of Public Works of Detroit, misled by reports of dire distress,
-set afoot a public work which called for five thousand
-men. Only ten men applied for work, and all these expected
-to be bosses. Correspondence with the official
-established the fact that the number of jobs offered was
-five hundred, and that three thousand men applied for
-them!</p>
-
-<h3 class='c014'>IV</h3>
-
-<p class='c013'>On the desk of every editor and sub-editor of a newspaper
-run by a capitalist promoter now [1910] under prison
-sentence lay a list of sixteen corporations in which the
-owner was interested. This was to remind them not to
-print anything damaging to these concerns. In the office
-these corporations were jocularly referred to as “sacred
-cows.”</p>
-
-<p class='c010'><span class='pageno' id='Page_89'>89</span>Nearly every form of privilege is found in the herd of
-“sacred cows” venerated by the daily press.</p>
-
-<p class='c010'>The railroad company is a “sacred cow.” At a hearing
-before a state railroad commission, the attorney of a shippers’
-association got an eminent magnate into the witness
-chair, with the intention of wringing from him the truth
-regarding the political expenditures of his railroad. At
-this point the commission, an abject creature of the railroads,
-arbitrarily excluded the daring attorney from the
-case. The memorable excoriation which that attorney
-gave the commission to its face was made to appear in the
-papers as the <em>cause</em> instead of the <em>consequence</em> of this exclusion.
-Subsequently, when the attorney filed charges with
-the governor against the commission, one editor wrote an
-editorial stating the facts and criticising the commissioners.
-The editorial was suppressed after it was in type.</p>
-
-<p class='c010'>The public-service company is a “sacred cow.” In a
-city of the Southwest, last summer [1909], while houses
-were burning from lack of water for the fire hose, a lumber
-company offered to supply the firemen with water. The
-water company replied that they had “sufficient.” Neither
-this nor other damaging information concerning the company’s
-conduct got into the columns of the local press. A
-yellow journal conspicuous in the fight for cheaper gas
-by its ferocious onslaughts on the “gas trust,” suddenly
-ceased its attack. Soon it began to carry a full-page “Cook
-with gas” advertisement. The cow had found the entrance
-to the sacred fold.</p>
-
-<p class='c010'>Traction is a “sacred cow.” The truth about Cleveland’s
-fight for the three-cent fare has been widely suppressed.
-For instance, while Mayor Johnson was superintending
-the removal of the tracks of a defunct street railway,
-he was served with a court order enjoining him from
-tearing up the rails. As the injunction was not indorsed,
-<span class='pageno' id='Page_90'>90</span>as by law it should be, he thought it was an ordinary communication,
-and put it in his pocket to examine later. The
-next day he was summoned to show reason why he should
-not be found in contempt of court. When the facts came
-out, he was, of course, discharged. An examination of the
-seven leading dailies of the country shows that a dispatch
-was sent out from Cleveland stating that Mayor Johnson,
-after acknowledging service, pocketed the injunction, and
-ordered his men to proceed with their work. In the newspaper
-offices this dispatch was then embroidered. One
-paper said the mayor told his men to go ahead and ignore
-the injunction. Another had the mayor intimating in advance
-that he would not obey an order if one were issued.
-A third invented a conversation in which the mayor and
-his superintendent made merry over the injunction. Not
-one of the seven journals reported the mayor’s complete
-exoneration later.</p>
-
-<p class='c010'>The tax system is a “sacred cow.” During a banquet
-of two hundred single-taxers, at the conclusion of their
-state conference, a man fell in a fit. Reporters saw the
-trifling incident, yet the morning papers, under big headlines,
-“Many Poisoned at Single-Tax Banquet,” told in
-detail how a large number of banqueters had been ptomaine-poisoned.
-The conference had formulated a single-tax
-amendment to the state constitution, which they intended
-to present to the people for signature under the
-new Initiative law. One paper gave a line and a half to
-this most significant action. No other paper noticed it.</p>
-
-<p class='c010'>The party system is a “sacred cow.” When a county
-district court declared that the Initiative and Referendum
-amendment to the Oregon constitution was invalid, the
-item was spread broadcast. But when later the Supreme
-Court of Oregon reversed that decision, the fact was too
-trivial to be put on the wires.</p>
-
-<p class='c010'><span class='pageno' id='Page_91'>91</span>The “man higher up” is a “sacred cow.” In reporting
-Prosecutor Heney’s argument in the Calhoun case, the
-leading San Francisco paper omitted everything on the
-guilt of Calhoun and made conspicuous certain statements
-of Mr. Heney with reference to himself, with intent to make
-it appear that his argument was but a vindication of himself,
-and that he made no points against the accused. The
-argument for the defense was printed in full, the “points”
-being neatly displayed in large type at proper intervals.
-At a crisis in this prosecution a Washington dispatch
-quoted the chairman of the Appropriations Committee as
-stating in the House that “Mr. Heney received during
-1908 $23,000, for which he performed no service whatever
-for the Government.” It was some hours before the report
-was corrected by adding Mr. Tawney’s concluding words,
-“during that year.”</p>
-
-<p class='c010'>In view of their suppression and misrepresentation of
-vital truth, the big daily papers, broadly speaking, must
-be counted as allies of those whom—as Editor Dana
-reverently put it—“God has endowed with a genius for
-saving, for getting rich, for bringing wealth together, for
-accumulating and concentrating money.” In rallying to
-the side of the people they are slower than the weeklies,
-the magazines, the pulpit, the platform, the bar, the literati,
-the intellectuals, the social settlements, and the universities.</p>
-
-<p class='c010'>Now and then, to be sure, in some betrayed and misgoverned
-city, a man of force takes some little sheet, prints
-all the news, ventilates the local situation, arouses the
-community, builds up a huge circulation, and proves that
-truth-telling still pays. But such exploits do not counteract
-the economic developments which have brought on the
-glacial epoch in journalism. Note what happens later to
-such a newspaper. It is now a valuable property, and as
-<span class='pageno' id='Page_92'>92</span>such it will be treated. The editor need not repeat the
-bold strokes that won public confidence; he has only to
-avoid anything that would forfeit it. Unconsciously he
-becomes, perhaps, less a newspaper man, more a business
-man. He may make investments which muzzle his paper
-here, form social connections which silence it there. He
-may tire of fighting and want to “cash in.” In any case,
-when his newspaper falls into the hands of others, it will
-be run as a business, and not as a crusade.</p>
-
-<h3 class='c014'>V</h3>
-
-<p class='c013'>What can be done about the suppression of news? At
-least, we can refrain from arraigning and preaching. To
-urge the editor, under the thumb of the advertiser or of the
-owner, to be more independent, is to invite him to remove
-himself from his profession. As for the capitalist-owner,
-to exhort him to run his newspaper in the interests of truth
-and progress is about as reasonable as to exhort the mill-owner
-to work his property for the public good instead of
-for his private benefit.</p>
-
-<p class='c010'>What is needed is a broad new avenue to the public
-mind. Already smothered facts are cutting little channels
-for themselves. The immense vogue of the “muck-raking”
-magazines is due to their being vehicles for suppressed
-news. Non-partisan leaders are meeting with cheering
-response when they found weeklies in order to reach their
-natural following. The Socialist Party supports two dailies,
-less to spread their ideas than to print what the capitalistic
-dailies would stifle. Civic associations, municipal
-voters’ leagues, and legislative voters’ leagues, are circulating
-tons of leaflets and bulletins full of suppressed facts.
-Within a year [1909–10] five cities have, with the tax-payers’
-money, started journals to acquaint the citizens
-<span class='pageno' id='Page_93'>93</span>with municipal happenings and affairs. In many cities
-have sprung up private non-partisan weeklies to report
-civic information. Moreover, the spoken word is once
-more a power. The demand for lecturers and speakers is
-insatiable, and the platform bids fair to recover its old
-prestige. The smotherers are dismayed by the growth of
-the Chautauqua circuit. Congressional speeches give vent
-to boycotted truth, and circulate widely under the franking
-privilege. City clubs and Saturday lunch clubs are
-formed to listen to facts and ideas tabooed by the daily
-press. More is made of public hearings before committees
-of councilmen or legislators.</p>
-
-<p class='c010'>When all is said, however, the defection of the daily press
-has been a staggering blow to democracy.</p>
-
-<p class='c010'>Many insist that the public is able to recognize and pay
-for the truth. “Trust the public” and <em>in the end</em> merit
-will be rewarded. Time and again men have sunk money
-in starting an honest and outspoken sheet, confident that
-soon the public would rally to its support. But such hopes
-are doomed to disappointment. The editor who turns
-away bad advertising or defies his big patrons cannot lay
-his copy on the subscriber’s doorstep for as little money as
-the editor who purveys publicity for all it is worth; and
-the masses will not pay three cents when another paper
-that “looks just as good” can be had for a cent. In a
-word, the art of simulating honesty and independence has
-outrun the insight of the average reader.</p>
-
-<p class='c010'>To conclude that the people are not able to recognize
-and pay for the truth about current happenings simply
-puts the dissemination of news in a class with other momentous
-social services. Because people fail to recognize
-and pay for good books, endowed libraries stud the land.
-Because they fail to recognize and pay for good instruction,
-education is provided free or at part cost. Just as the
-<span class='pageno' id='Page_94'>94</span>moment came when it was seen that private schools, loan
-libraries, commercial parks, baths, gymnasia, athletic
-grounds, and playgrounds would not answer, so the moment
-is here for recognizing that the commercial news-medium
-does not adequately meet the needs of democratic
-citizenship.</p>
-
-<p class='c010'>Endowment is necessary, and, since we are not yet wise
-enough to run a public-owned daily newspaper, the funds
-must come from private sources. In view of the fact that
-in fifteen years large donations aggregating more than a
-thousand million of dollars have been made for public purposes
-in this country, it is safe to predict that, if the usefulness
-of a non-commercial newspaper be demonstrated,
-funds will be forthcoming. In the cities, where the secret
-control of the channels of publicity is easiest, there are
-likely to be founded financially independent newspapers,
-the gift of public-spirited men of wealth.</p>
-
-<p class='c010'>The ultimate control of such a foundation constitutes
-a problem. A newspaper free to ignore the threats of big
-advertisers or powerful interests, one not to be bought,
-bullied, or bludgeoned, one that might at any moment
-blurt out the damning truth about police protection to
-vice, corporate tax-dodging, the grabbing of water frontage
-by railroads, or the non-enforcement of the factory laws,
-would be of such strategic importance in the struggle for
-wealth that desperate efforts would be made to chloroform
-it. If its governing board perpetuated itself by coöptation,
-it would eventually be packed with “safe” men, who
-would see to it that the newspaper was run in a “conservative”
-spirit; for, in the long run, those who can watch for
-an advantage <em>all</em> the time will beat the people, who can
-watch only <em>some</em> of the time.</p>
-
-<p class='c010'>Chloroformed the endowed newspaper will be, unless it
-<span class='pageno' id='Page_95'>95</span>be committed to the onward thought and conscience of the
-community. This could be done by letting vacancies on
-the governing board be filled in turn by the local bar association,
-the medical association, the ministers’ union, the
-degree-granting faculties, the federated teachers, the central
-labor union, the chamber of commerce, the associated
-charities, the public libraries, the non-partisan citizens’
-associations, the improvement leagues, and the social settlements.
-In this way the endowment would rest ultimately
-on the chief apexes of moral and intellectual worth
-in the city.</p>
-
-<p class='c010'>While giving, with headline, cut, and cartoon, the interesting
-news,—forgeries and accidents, society and sports,
-as well as business and politics,—the endowed newspaper
-would not dramatize crime, or gossip of private affairs;
-above all, it would not “fake,” “doctor,” or sensationalize
-the news. Too self-respecting to use keyhole tactics, and
-too serious to chronicle the small beer of the wedding trousseau
-or the divorce court, such a newspaper could not begin
-to match the commercial press in circulation. But it would
-reach those who reach the public through the weeklies and
-monthlies, and would inform the teachers, preachers, lecturers,
-and public men, who speak to the people eye to eye.</p>
-
-<p class='c010'>What is more, it would be a <em>corrective newspaper</em>, giving
-a wholesome leverage for lifting up the commercial press.
-The big papers would not dare be caught smothering or
-“cooking” the news. The revelations of an independent
-journal that everybody believed, would be a terror to them,
-and, under the spur of a competitor not to be frightened,
-bought up, or tired out, they would be compelled, in
-sheer self-preservation, to tell the truth much oftener than
-they do.</p>
-
-<p class='c010'>The Erie Canal handles less than a twentieth of the
-traffic across the State of New York, yet, by its standing
-<span class='pageno' id='Page_96'>96</span>offer of cheap transportation, it exerts a regulative pressure
-on railway rates which is realized only when the canal
-opens in the spring. On the same principle, the endowed
-newspaper in a given city might print only a twentieth
-of the daily press output, and yet exercise over the other
-nineteen twentieths an influence great and salutary.</p>
-
-<div class='chapter'>
- <span class='pageno' id='Page_97'>97</span>
- <h2 class='c008'>THE PERSONAL EQUATION IN JOURNALISM</h2>
-</div>
-
-<div class='nf-center-c0'>
-<div class='nf-center c005'>
- <div>BY HENRY WATTERSON</div>
- </div>
-</div>
-
-<h3 class='c012'>I</h3>
-
-<p class='c013'>The daily newspaper, under modern conditions, embraces
-two parts very nearly separate and distinct in their
-requirements—the journalistic and the commercial.</p>
-
-<p class='c010'>The aptitude for producing a commodity is one thing,
-and the aptitude for putting this commodity on the market
-is quite another thing. The difference is not less marked
-in newspaper-making than in other pursuits. The framing
-and execution of contracts for advertising, for printing-paper
-and ink, linotyping and press-work; the handling
-of money and credits; the organization of the telegraphic
-service and postal service; the supervision of machinery—in
-short, the providing of the vehicle and the power that
-turns its wheels—is the work of a single mind, and usually
-it is engrossing work. It demands special talent and ceaseless
-activity and attention all day long, and every day in
-the year. Except it be sufficient, considerable success is
-out of the question. Sometimes its sufficiency is able to
-float an indifferent product. Without it the best product
-is likely to languish.</p>
-
-<p class='c010'>The making of the newspaper, that is, the collating of
-the news and its consistent and uniform distribution and
-arrangement, the representation of the mood and tense
-of the time, a certain continuity, more or less, of thought
-and purpose,—the popularization of the commodity,—call
-for energies and capacities of another sort. The editor
-of the morning newspaper turns night into day. When
-others sleep he must be awake and astir. His is the only
-<span class='pageno' id='Page_98'>98</span>vocation where versatility is not a hindrance or a diversion;
-where the conventional is not imposed upon his personality.
-He should be many-sided, and he is often most engaging
-when he seems least heedful of rule. Yet nowhere is ready
-and sound discretion in greater or more constant need.
-The editor must never lose his head. Sure, no less than
-prompt, judgment is required at every turning. It is his
-business to think for everybody. Each subordinate must
-be so drilled and fitted to his place as to become in a sense
-the replica of his chief. And, even then, when at noon
-he goes carefully over the work of the night before, he will
-be fortunate if he finds that all has gone as he planned
-it, or could wish it.</p>
-
-<p class='c010'>I am assuming that the make-up of the newspaper is
-an autocracy: the product of one man, the offspring of a
-policy; the man indefatigable and conscientious, the policy
-fixed, sober, and alert. In the famous sea-fight the riffraff
-of sailors from all nations, whom Paul Jones had picked
-up wherever he could find them, responded like the parts
-of a machine to the will of their commander. They seemed
-inspired, the British Captain Pearson testified before the
-Court of Inquiry. So in a well-ordered newspaper office,
-when at midnight wires are flashing and feet are hurrying,
-and to the onlooking stranger chaos seems to reign, the
-directing mind and hand have their firm grip upon the
-tiller-ropes, which extend from the editorial room to the
-composing-room, from the composing-room to the press-room,
-and from the press-room to the breakfast-table.</p>
-
-<h3 class='c014'>II</h3>
-
-<p class='c013'>Personal journalism had its origin in the crude requirements
-of the primitive newspaper. An editor, a printer,
-and a printer’s devil, were all-sufficient. For half a century
-<span class='pageno' id='Page_99'>99</span>after the birth of the daily newspaper in America, one
-man did everything which fell under the head of editorial
-work. The army of reporters, telegraphers, and writers,
-duly officered and classified, which has come to occupy
-the larger field, was undreamed of by the pioneers of Boston,
-New York, Philadelphia, and Baltimore.</p>
-
-<p class='c010'>Individual ownership was the rule. Little money was
-embarked. Commonly it was “So-and-So’s paper.” Whilst
-the stories of private war, of pistols and coffee, have been
-exaggerated, the early editors were much beset; were held
-to strict accountability for what appeared in their columns;
-sometimes had to take their lives in their hands. In certain
-regions the duello flourished—one might say became
-the fashion. Up to the War of Secession, the instance of
-an editor who had not had a personal encounter, indeed,
-many encounters, was a rare one. Not a few editors acquired
-celebrity as “crack shots,” gaining more reputation
-by their guns than by their pens.</p>
-
-<p class='c010'>The familiar “Stop my paper” was personally addressed,
-an ebullition of individual resentment.</p>
-
-<p class='c010'>“Mr. Swain,” said an irate subscriber to the founder of
-the <cite>Philadelphia Ledger</cite>, whom he met one morning on his
-way to his place of business, “I have stopped your paper,
-sir—I have stopped your paper.”</p>
-
-<p class='c010'>Mr. Swain was a gentleman of dignity and composure.
-“Indeed,” said he, with a kindly intonation; “come with
-me and let us see about it.”</p>
-
-<p class='c010'>When the two had reached the spot where the office of
-the <cite>Ledger</cite> stood, nothing unusual appeared to have happened:
-the building was still there, the force within apparently
-engaged in its customary activities. Mr. Swain
-looked leisurely about him, and turning upon his now
-expectant but thoroughly puzzled fellow townsman, he
-said,—</p>
-
-<p class='c010'><span class='pageno' id='Page_100'>100</span>“Everything seems to be as I left it last night. Stop
-my paper, sir! How could you utter such a falsehood!”</p>
-
-<p class='c010'>Mr. James Gordon Bennett, the elder, was frequently
-and brutally assailed. So was Mr. Greeley. Mr. Prentice,
-though an expert in the use of weapons, did not escape
-many attacks of murderous intent. Editors fought among
-themselves, anon with fatal result, especially about Richmond
-in Virginia, and Nashville in Tennessee, and New
-Orleans. So self-respecting a gentleman, and withal so
-peaceful a citizen, as Mr. William Cullen Bryant, fell upon
-a rival journalist with a horsewhip on Broadway, in New
-York. The prosy libel suit has come to take the place
-of the tragic street duel,—the courts of law to settle what
-was formerly submitted to the code of honor,—the star
-part of “fighting editor” having come to be a relic of bygone
-squalor and glory. The call to arms in 1861 found
-few of the editorial bullies ready for the fray, and no one
-of them made his mark as a soldier in battle. They were
-good only on parade. Even the South had its fill of combat,
-valor grew too common to be distinguished, and, out
-of a very excess of broil and blood, along with multiplied
-opportunities for the display of courage, gun-play got its
-quietus. The good old times, when it was thought that
-a man who had failed at all else could still keep a hotel
-and edit a newspaper, have passed away. They are gone
-forever. If a gentleman kills his man nowadays, even
-in honest and fair fight, they call it murder. Editors have
-actually to be educated to their work, and to work for their
-living. The soul of Bombastes has departed, and journalism
-is no longer irradiated and advertised by the flash of arms.</p>
-
-<p class='c010'>We are wont to hear of the superior integrity of those
-days. There will always be in direct accountability a
-certain sense of obligation lacking to the anonymous and
-impersonal. Most men will think twice before they commit
-<span class='pageno' id='Page_101'>101</span>their thoughts to print where their names are affixed.
-Ambition and vanity, as well as discretion, play a restraining
-part here; they play it, even though there be no provocation
-to danger. Yet, seeing that somebody must be
-somewhere back of the pen, the result would appear still
-to be referable to private character.</p>
-
-<p class='c010'>Most of the personal journalists were in alliance with
-the contemporary politicians; all of them were the slaves
-of party. Many of them were without convictions, holding
-to the measures of the time the relation held by the
-play-actors to the parts that come to them on the stage.
-Before the advent of the elder Bennett, independent journalism
-was unknown. In the “partnership” of Seward,
-Weed, and Greeley,—Mr. Greeley himself described it,
-he being “the junior member,”—office, no less than public
-printing, was the object of two members at least of the firm.
-Lesser figures were squires instead of partners, their chiefs
-as knights of old. Callender first served, then maligned,
-Jefferson. Croswell was the man-at-arms of the Albany
-Regency, valet to Mr. Van Buren. Forney played majordomo
-to Mr. Buchanan until Buchanan, becoming President,
-left his poor follower to hustle for himself; a signal,
-but not anomalous, piece of ingratitude. Prentice held
-himself to the orders of Clay. Even Raymond, set up in
-business by the money of Seward’s friends, could call his
-soul his own only toward the end of his life, and then by a
-single but fatal misstep brought ruin upon the property
-his genius had created.</p>
-
-<p class='c010'>Not, indeed, until the latter third of the last century
-did independent journalism acquire considerable vogue,
-with Samuel Bowles and Charles A. Dana to lead it in the
-East, and Murat Halstead and Horace White, followed
-by Joseph Medill, Victor F. Lawson, Melville E. Stone,
-and William R. Nelson, in the West.</p>
-
-<div>
- <span class='pageno' id='Page_102'>102</span>
- <h3 class='c014'>III</h3>
-</div>
-
-<p class='c013'>The new school of journalism, sometimes called impersonal
-and taking its lead from the counting-room, which
-generally prevails, promises to become universal in spite
-of an individualist here and there uniting salient characteristics
-to controlling ownership—a union which in the
-first place created the personal journalism of other days.</p>
-
-<p class='c010'>Here, however, the absence of personality is more apparent
-than real. Control must be lodged somewhere.
-Whether it be upstairs, or downstairs, it is bound to be—if
-successful—both single-minded and arbitrary, the
-embodiment of the inspiration and the will of one man;
-the expression made to fit the changed conditions which
-have impressed themselves upon the writing and the speaking
-of our time.</p>
-
-<p class='c010'>Eloquence and fancy, oratory and rhetoric, have for
-the most part given place in our public life to the language
-of business. More and more do budgets usurp the field
-of affairs. As fiction has exhausted the situations possible
-to imaginative writing, so has popular declamation exhausted
-the resources of figurative speech; and just as the
-novel seeks other expedients for arousing and holding the
-interest of its readers, do speakers and publicists, abandoning
-the florid and artificial, aim at the simple and the
-lucid, the terse and incisive, the argument the main point,
-attained, as a rule, in the statement. To this end the
-counting-room, with its close kinship to the actualities
-of the world about it, has a definite advantage over the
-editorial room, as a school of instruction. Nor is there
-any reason why the head of the counting-room should not
-be as highly qualified to direct the editorial policies as the
-financial policies of the newspaper of which, as the agent
-of a corporation or an estate, he has become the executive;
-<span class='pageno' id='Page_103'>103</span>the newspaper thus conducted assuming something of
-the character of the banking institution and the railway
-company, being indeed in a sense a common carrier. At
-least a greater show of stability and respectability, if not
-a greater sense of responsibility, would be likely to follow
-such an arrangement, since it would establish a more immediate
-relation with the community than that embraced
-by the system which seems to have passed away, a system
-which was not nearly so accessible, and was, moreover,
-hedged about by a certain mystery that attaches itself to
-midnight, to the flare of the footlights and the smell of
-printers’ ink.</p>
-
-<p class='c010'>I had written thus far and was about to pursue this line
-of thought with some practical suggestion emanating from
-a wealth of observation and reminiscence when, reading
-the <cite>Atlantic Monthly</cite> for March, I encountered the following
-passage from the very thoughtful paper of Mr.
-Edward Alsworth Ross, entitled “The Suppression of
-Important News”:—</p>
-
-<p class='c010'>“More and more the owner of the big daily is a business
-man who finds it hard to see why he should run his property
-on different lines from the hotel proprietor, the vaudeville
-manager, or the owner of an amusement park. The editors
-are hired men, and they may put into the paper no more
-of their conscience and ideals than comports with getting
-the biggest return from the investment. Of course, the
-old-time editor who owned his paper tried to make money—no
-sin, that!—but just as to-day the author, the lecturer,
-or the scholar, tries to make money, namely, within
-the limitations imposed by his principles and his professional
-standards. But, now that the provider of the newspaper
-capital hires the editor instead of the editor hiring
-the newspaper capital, the paper is likelier to be run as a
-money-maker pure and simple—a factory where ink and
-<span class='pageno' id='Page_104'>104</span>brains are so applied to white paper as to turn out the
-largest possible marketable product. The capitalist-owner
-means no harm, but he is not bothered by the standards
-that hamper the editor-owner. He follows a few simple
-maxims that work out well enough in selling shoes or cigars
-or sheet-music.”</p>
-
-<p class='c010'>There follow many examples of the “suppression” of
-“news.” Some of these might be called “important.”
-Others are less so. Here enters a question as to what is
-“news” and what is not; a question which gives rise to
-frequent and sometimes considerable differences of opinion.</p>
-
-<p class='c010'>If the newspaper manager is to make no distinction
-between vaudeville and journalism, between the selling of
-white paper disfigured by printer’s ink and the selling of
-shoes, or sheet-music, comment would seem superfluous.
-I venture to believe that such a manager would nowhere
-be able long to hold his own against one of an ambition
-and intelligence better suited to supplying the requirement
-of the public demand for a vehicle of communication
-between itself and the world at large. Now and then we
-see a very well-composed newspaper fail of success because
-of its editorial character and tone. Now and then
-we see one succeed, having no editorial character and
-tone. But the rule is otherwise. The leading dailies
-everywhere stand for something. They are rarely without
-aspiration. Because of the unequal capabilities of
-those who conduct them, they have had their ups and
-downs: great journals, like the <cite>Chicago Times</cite>, passing out
-of existence through the lack of an adequate head; failing
-journals, like the <cite>New York World</cite>, saved from shipwreck
-by the timely arrival of an adequate head.</p>
-
-<p class='c010'>My own observation leads me to believe that more is
-to be charged against the levity and indifference of the
-average newspaper—perhaps I should say its ignorance
-<span class='pageno' id='Page_105'>105</span>and indolence—than against the suppression of important
-news. As a matter of fact, suppression does not suppress.
-Conflicting interests attend to that. Mr. Ross relates that
-on the desk of every editor and sub-editor of a newspaper
-run by a certain capitalist, who was also a promoter, lay
-a list of sixteen corporations in which the owner was interested.
-This was to remind them not to print anything
-damaging to those particular concerns. In the office the
-exempted subjects were jocularly referred to as “sacred
-cows.”</p>
-
-<p class='c010'>This case, familiar to all newspaper men, was an extreme
-one. The newspaper proved a costly and ignominious
-failure. Its owner, who ran it on the lines of an “amusement
-park,” landed first in a bankruptcy and then in a
-criminal court, finally to round up in the penitentiary.
-Before him, and in the same city, a fellow “journalist”
-had been given a state-prison sentence. In another and
-adjacent city the editor and owner of a famous and influential
-newspaper who had prostituted himself and his
-calling escaped the stripes of a convict only through executive
-clemency.</p>
-
-<p class='c010'>The disposition to publish everything, without regard
-to private feeling or good neighborhood, may be carried
-to an excess quite as hurtful to the community as the
-suppressions of which Mr. Ross tells us in his interesting
-résumé. The newspaper which constitutes itself judge and
-jury, which condemns in advance of conviction, which,
-reversing the English rule of law, assumes the accused
-guilty instead of innocent,—the newspaper, in short,
-which sets itself up as a public prosecutor,—is likely to
-become a common scold and to arouse its readers out of
-all proportion to any good achieved by publicity. As in
-other affairs of life, the sense of decency imposes certain
-reserves, and also the sense of charity.</p>
-
-<p class='c010'><span class='pageno' id='Page_106'>106</span>The justest complaint which may be laid at the door of
-the modern newspaper seems to me its invasion of the home,
-and the conversion of its reporters into detectives. Pretending
-to be the defender of liberty, it too often is the assailant
-of private right. Each daily issue should indeed
-aim to be the history of yesterday, but it should be clean
-as well as truthful; and as we seek in our usual walks and
-ways to avoid that which is nasty and ghastly, so should
-we, in the narration of scandal and crime, guard equally
-against exaggeration and pruriency, nor be ashamed to suppress
-that which may be too vile to tell.</p>
-
-<p class='c010'>In a recent article Mr. Victor Rosewater, the accomplished
-editor of the <cite>Omaha Bee</cite>, takes issue with Mr. Ross
-upon the whole line of his argument, which he subjects
-to the critical analysis of a practical journalist. The
-muck-raking magazines, so extolled by Mr. Ross, are shown
-by Mr. Rosewater to be the merest collection of already
-printed newspaper material, the periodical writer having
-time to put them together in more connected form. He
-also shows that the Chautauqua circuits are but the emanations
-of newspaper advertising; and that, if newspapers
-of one party make suppressions in the interest of their
-party, the newspapers of the other are ready with the
-antidote. Obviously, Mr. Ross is either a newspaper subaltern,
-or a college professor. In either case he is, as Mr.
-Rosewater shows, a visionary.</p>
-
-<p class='c010'>In nothing does this betray itself so clearly as in the
-suggestion of “an endowed newspaper,” which is Mr.
-Ross’s remedy for the evils he enumerates.</p>
-
-<p class='c010'>“Because newspapers, as a rule, prefer construction
-to destruction,” says Mr. Rosewater, “they are accused
-by Mr. Ross of malfeasance for selfish purposes. True,
-a newspaper depends for its own prosperity upon the prosperity
-of the community in which it is published. The
-<span class='pageno' id='Page_107'>107</span>newspaper selfishly prefers business prosperity to business
-adversity. A panic is largely psychological, and the newspapers
-can do much to aggravate or to mitigate its severity.
-There is no question that to the willful efforts of
-the newspapers as a body to allay public fear and to restore
-business confidence is to be credited the short duration
-and comparative mildness of the last financial cataclysm.
-Would an endowed newspaper have acted differently?
-Most people would freely commend the newspapers for
-what they did to start the wheels of industry again revolving,
-and this is the first time I have seen them condemned
-for suppressing ‘important news’ of business
-calamity and industrial distress in subservience to a worship
-of advertising revenue.”</p>
-
-<p class='c010'>The truth of this can hardly be denied. Most fair-minded
-observers will agree with Mr. Rosewater that “a
-few black sheep in the newspaper fold do not make the
-whole flock black, nor do the combined imperfections of
-all newspapers condemn them to failure”; and I cannot
-resist quoting entire the admirable conclusion with which
-a recognized newspaper authority disposes of a thoroughly
-theoretic newspaper critic.</p>
-
-<p class='c010'>“Personally,” says Mr. Rosewater, “I would like to
-see the experiment of an endowed newspaper tried, because
-I am convinced comparison would only redound to
-the advantage of the newspaper privately conducted as
-a commercial undertaking. The newspaper most akin
-to the endowed newspaper in this country is published
-in the interest of the Christian Science Church. With it,
-‘important news’ is news calculated to promote the propaganda
-of the faith, and close inspection of its columns
-would disclose news-suppression in every issue. On the
-other hand, a daily newspaper, standing on its own bottom,
-must have readers to make its advertising space
-<span class='pageno' id='Page_108'>108</span>valuable, and without a reasonable effort to cover all the
-news and command public confidence, the standing and
-clientage of the paper cannot be successfully maintained.
-The endowed paper pictured to us as the ideal paper, run
-by a board of governors filled in turn by representatives
-of the various uplift societies enumerated by Professor
-Ross, would blow hot and would blow cold, would have
-no consistent policy or principles, would be unable to alter
-the prevailing notion of what constitutes important news,
-and would be from the outset busily engaged in a work
-of news-suppression to suit the whims of the particular
-hobby-riders who happened for the moment to be in dominating
-control.”</p>
-
-<p class='c010'>In journalism, as in statesmanship, the doctrinaire is
-more confident than the man of affairs. So, in war, the
-lieutenant is bolder in the thought than the captain in the
-action. Often the newspaper subaltern, distrusting his
-chief, calls that “mercenary” which is in reality “discrimination.”
-It is a pity that there is not more of this
-latter in our editorial practice.</p>
-
-<h3 class='c014'>IV</h3>
-
-<p class='c013'>Disinterestedness, unselfish devotion to the public
-interest, is the soul of true journalism as of true statesmanship;
-and this is as likely to proceed from the counting-room
-as from the editorial room; only, the business
-manager must be a journalist.</p>
-
-<p class='c010'>The journalism of Paris is personal, the journalism of
-London is impersonal—that is to say, the one illustrates
-the self-exploiting, individualized star-system, the other
-the more sedate and orderly, yet not less responsible, commercial
-system; and it must be allowed that, in both dignity
-and usefulness, the English is to be preferred to the
-<span class='pageno' id='Page_109'>109</span>French journalism. It is true that English publishers
-are sometimes elevated to the peerage. But this is nowise
-worse than French and American editors becoming
-candidates for office. In either case, the public and the
-press are losers in the matter of the service rendered, because
-journalism and office are so antipathetic that their
-union must be destructive to both.</p>
-
-<p class='c010'>The upright man of business, circumspect in his everyday
-behavior and jealous of his commercial honor, needs
-only to be educated in the newspaper business to bring
-to it the characteristic virtues which shine and prosper
-in the more ambitious professional and business pursuits.
-The successful man in the centres of activity is usually
-a worldly-wise and prepossessing person. Other things
-being equal, success of the higher order inclines to those
-qualities of head and heart, of breeding and education and
-association, which go to the making of what we call a
-gentleman. The element of charm, scarcely less than the
-elements of energy, integrity, and penetration, is a prime
-ingredient. Add breadth and foresight, and we have
-the greater result of fortune and fame.</p>
-
-<p class='c010'>All these essentials to preëminent manhood must be
-fulfilled by the newspaper which aspires to preëminence.
-And there is no reason why this may not spring from the
-business end, why they may not exist and flourish there,
-exhaling their perfume into every department; in short,
-why they may not tempt ambition. The newspapers, as
-Hamlet observes of the players, are the abstracts and
-brief chronicles of the time. It were indeed better to
-have a bad epitaph when you die than their ill report while
-you live, even from those of the baser sort; how much
-more from a press having the confidence and respect—and
-yet more than these, the affection—of the community?
-Hence it is that special college training is beginning
-<span class='pageno' id='Page_110'>110</span>to be thought of, and occasionally tried; and, while this is
-subject to very serious disadvantage on the experimental
-side, its ethical value may in the long run find some way
-to give it practical application and to make it permanent
-as an arm of the newspaper service. Assuredly, character
-is an asset, and nowhere does it pay surer and larger dividends
-than in the newspaper business.</p>
-
-<h3 class='c014'>V</h3>
-
-<p class='c013'>We are passing through a period of transition. The
-old system of personal journalism having gone out, and
-the new system of counting-room journalism having not
-quite reached a full realization of itself, the editorial function
-seems to have fallen into a lean and slippered state,
-the matters of tone and style honored rather in the breach
-than in the observance. Too many ill-trained, uneducated
-lads have graduated out of the city editor’s room by sheer
-force of audacity and enterprise into the more important
-posts. Too often the counting-room takes no supervision
-of the editorial room beyond the immediate selling value
-of the paper the latter turns out. Things upstairs are left
-at loose ends. There are examples of opportunities lost
-through absentee landlordism.</p>
-
-<p class='c010'>These conditions, however, are ephemeral. They will
-yield before the progressive requirements of a process
-of popular evolution which is steadily lifting the masses
-out of the slough of degeneracy and ignorance. The dime
-novel has not the vogue it once had. Neither has the
-party organ. Readers will not rest forever content under
-the impositions of fake or colored news; of misleading
-headlines; of false alarums and slovenly writing. Already
-they begin to discriminate, and more and clearly they will
-learn to discriminate, between the meretricious and the true.</p>
-
-<p class='c010'><span class='pageno' id='Page_111'>111</span>The competition in sensationalism, to which we owe the
-yellow press, as it is called, will become a competition in
-cleanliness and accuracy. The counting-room, which is
-next to the people and carries the purse, will see that decency
-pays, that good sense and good faith are good investments,
-and it will look closer to the personal character and
-the moral product of the editorial room, requiring better
-equipment and more elevated standards. There will never
-again be a Greeley, or a Raymond, or a Dana, playing the
-rôle of “star” and personally exploited by everything
-appearing in journals which seemed to exist mainly to
-glorify them. Each was in his way a man of superior
-attainments. Each thought himself an unselfish servant
-of the public. Yet each had his limitations—his ambitions
-and prejudices, his likes and dislikes, intensified and
-amplified by the habit of personalism, often unconscious.
-And, this personal element eliminated, why may not the
-impersonal head of the coming newspaper—proud of his
-profession, and satisfied with the results of its ministration—render
-a yet better account to God and the people
-in unselfish devotion to the common interest?</p>
-
-<div class='chapter'>
- <span class='pageno' id='Page_112'>112</span>
- <h2 class='c008'>THE PROBLEM OF THE ASSOCIATED PRESS</h2>
-</div>
-
-<div class='nf-center-c0'>
-<div class='nf-center c005'>
- <div>BY AN OBSERVER</div>
- </div>
-</div>
-
-<h3 class='c012'>I</h3>
-
-<p class='c013'>The question of suppressed or tainted news has in recent
-years been repeatedly agitated, and reformers of all brands
-have urged that the majority of the newspapers of the
-country are business-tied—that they are ruled according
-to the sordid ambition of the counting-house rather than
-by the untrammeled play of the editorial intellect. Capitalism
-is alleged to be playing ducks and drakes with the
-Anglo-Saxon tradition of a free press.</p>
-
-<p class='c010'>The most important instance of criticism of this kind is
-afforded by current attacks upon the Associated Press.
-The Associated Press, as everybody knows, is the greatest
-news-gathering organization in the world; it supplies with
-their daily general information more than half the population
-of the United States. That it should be accused, in
-these times of class controversy and misunderstanding, of
-being a “news trust,” and of coloring its news in the interest
-of capital and reaction, is therefore an excessively grave
-matter. Yet in the last six months it has been accused of
-both those things. So persistent has been the assertion of
-certain socialists that the Associated Press colors industrial
-news in the interest of the employer, that its management
-has sued them for libel. That it is a trust is the contention
-of one of its rivals, the Sun News Bureau of New York,
-whose prayer for its dissolution under the Sherman law, as
-a monopoly in restraint of trade, is now before the Department
-of Justice in Washington.<a id='r5' /><a href='#f5' class='c015'><sup>[5]</sup></a></p>
-
-<div class='footnote' id='f5'>
-<p class='c010'><a href='#r5'>5</a>. This charge made by the <cite>New York Sun</cite>, in February, 1914, was not
-sustained in an opinion given by the Attorney General of the United
-States on March 17, 1915.—<span class='sc'>Ed.</span></p>
-</div>
-
-<p class='c010'><span class='pageno' id='Page_113'>113</span>To the writer, the main questions at issue, so far as the
-public is concerned, seem to be as follows:—</p>
-
-<p class='c010'>1. Is the business of collecting and distributing news in
-bulk essentially monopolistic? 2. If it is, and if it can not
-be satisfactorily performed by an unlimited number of
-competitive agencies (that is, individual newspapers), is
-the Associated Press in theory and practice the best type
-of centralized organization for the purpose?</p>
-
-<p class='c010'>The first question presents little difficulty to the practical
-journalist. A successful agency for the gathering of
-news must be monopolistic. No newspaper is rich enough,
-the attention of no editor is ubiquitous enough, to be able
-to collect at first hand a tithe of the multitudinous items
-which a public of catholic curiosity expects to find neatly
-arranged on its breakfast table. Take the large journals
-of New York and Boston, with their columns of news from
-all parts of the United States and the world. Their bills
-for telegrams and cablegrams alone would be prohibitive
-of dividends, to say nothing of their bills for the collection
-of the news. A public educated by a number of newspapers
-with their powers of observation and instruction whetted
-to superlative excellence by keen competition would no
-doubt be ideal; but a journalistic Utopia of that kind is
-no more feasible than other Utopias. Unlimited and unassisted
-competition between, say, six newspapers in the
-same city or district would be about as feasible economically
-as unlimited competition between six railway lines running
-from Boston to New York. The need for a common
-service of foreign and national news must therefore be admitted.
-To supply such a service, even in these days of
-especially cheap telegraph and cable rates for press matter,
-requires a great deal of money, and a press agency has
-a great deal of money to spend only if it has also a large
-number of customers.</p>
-
-<p class='c010'><span class='pageno' id='Page_114'>114</span>As the number of newspapers is limited, it is clear that
-the press agency has strong claims to be recognized as a
-public service, and to be classed with railways, telephones,
-telegraphs, waterworks, and many other forms of corporate
-venture which even the wildest radical admits cannot be
-subjected to the anarchy of unrestricted competition.
-Thus the simple charge that the Associated Press is a
-monopoly cannot be held to condemn it. But, to invert
-Mr. Roosevelt’s famous phrase, there are bad trusts as
-well as good trusts. That the Associated Press is powerful
-enough to be a bad trust if those who control it so desire
-must be admitted offhand. It is a tremendously effective
-organization. Its service is supplied to more than 850 of
-the leading newspapers, with a total circulation of, probably,
-about 20,000,000 copies a day.</p>
-
-<p class='c010'>The Associated Press is the child of the first effort at
-coöperative news-gathering ever made. Back in the forties
-of the last century, before the Atlantic cable was laid,
-newspapers began to spend ruinous sums in getting the
-earliest news from Europe. Those were the days in which
-the first ship-news dispatch-boats were launched to meet
-vessels as they entered New York harbor, and to race back
-with the news to their respective offices. The competition
-grew to the extent even of sending fast boats all the way
-to Europe, and soon became extravagant enough to cause
-its collapse. Then seven New York newspapers organized
-a joint service. This service, which was meant primarily to
-cover European news, grew slowly to cover the United
-States. Newspapers in other cities were taken into it on
-a reciprocal basis. The news of the Association was supplied
-at that time in return for a certain sum, the newspapers
-undertaking on their part to act as the local correspondents
-of the Association. A reciprocal arrangement
-with Reuter’s, the great European agency, followed,
-<span class='pageno' id='Page_115'>115</span>whereby it supplied the Associated Press with its foreign
-service, and the Associated Press gave to Reuter’s the use
-of its American service.</p>
-
-<p class='c010'>Even so, the Associated Press did not carry all before it.
-In the seventies a number of Western newspapers formed
-the Western Associated Press. A period of sharp competition
-followed, but in 1882 the two associations signed a
-treaty of partnership for ten years. They were not long
-in supreme control of the field, however. The Associated
-Press of those days, like its successor to-day, was a close
-corporation in the sense that its members could and did
-veto the inclusion of rivals. As the West grew, new newspapers
-sprang up and were kept in the cold by their established
-rivals. The result was the United Press, which soon
-worked up an effective service. The Associated Press tried
-to cripple it by a rule that no newspaper subscribing to its
-service should have access to the news of the Associated
-Press; but in spite of the rule the United Press waxed strong
-and might have become a really formidable competitor had
-not the Associated Press been able to buy a controlling
-share in it. A harmonious business agreement followed;
-but in accordance with the business methods of those days
-the public was not apprized of the agreement, and when,
-in 1892, its existence became known, there was a row
-and a readjustment. The United Press absorbed the old
-Associated Press of New York, and the Western Associated
-Press again became independent. Reuter’s agency continued
-to supply both associations with its European service.</p>
-
-<p class='c010'>But the ensuing period of competition did not last.
-Three years later, the Western Associated Press achieved
-a monopolistic agreement with Reuter’s, carried the war
-into the United Press territory,—the South and the country
-east of the Alleghanies,—got a number of New York
-newspapers to join it, and effected a national organization.</p>
-
-<div>
- <span class='pageno' id='Page_116'>116</span>
- <h3 class='c014'>II</h3>
-</div>
-
-<p class='c013'>That national organization is, to all intents and purposes,
-the Associated Press of to-day. The only really
-important change has been in its transference as a company
-from the jurisdiction of Illinois to that of New York.
-This change was accomplished in 1900, owing to an adverse
-judgment of the Supreme Court of Illinois. To grasp
-the significance of that judgment, and indeed the current
-agitation against the Associated Press, it is necessary to
-sketch briefly its rules and methods.</p>
-
-<p class='c010'>The Associated Press is not a commercial company in
-the sense that it is a dividend-hunting concern. Under the
-terms of its present charter, the corporation “is not to make
-a profit or to make or declare dividends and is not to engage
-in the selling of intelligence or traffic in the same.”
-It is simply meant to be the common agent of a number of
-subscribing newspapers, for the interchange of news which
-each collects in its own district, and for the collection of
-news such as subscribers cannot collect singlehanded: that
-is, foreign news and news concerning certain classes of
-domestic happenings. Its board of directors consists of
-journalists and publishers connected with subscribing newspapers,
-who serve without payment. Its executive work
-is done by a salaried general manager and his assistants.
-It is financed on a basis of weekly assessments levied, according
-to their size and custom, upon newspapers which
-are members. The sum thus collected comes to about
-$3,000,000 a year. It is spent partly for the hire of special
-wires from the telegraph companies, and partly for the
-maintenance of special news-collecting staffs. The mileage
-of leased wires is immense, amounting to about 22,000
-miles by day and 28,000 miles by night. Nor does the
-organization, as some of its critics seem to imagine, get any
-<span class='pageno' id='Page_117'>117</span>special privileges from the telegraph companies. Such
-privileges belonged to its early history, when business
-standards were lower than they are now.</p>
-
-<p class='c010'>The Associated Press has at least one member in every
-city of any size in the country. That in itself insures it a
-good news-service; but, as indicated above, it has in all
-important centres a bureau of its own. Important events,
-whether fixed, like national conventions, or fortuitous, like
-strikes or floods or shipwrecks, it covers more comprehensively
-than any single newspaper can do. Its foreign
-service is ubiquitous. It no longer depends upon its arrangement
-with Reuter’s, and other foreign news-agencies:
-early in the present century the intelligence thus collected
-was found to lack the American point of view, and an
-extensive foreign service was formed, with local headquarters
-in London, Paris, and other European capitals, Peking,
-Tokyo, Mexico, and Havana, and with scores of correspondents
-all over the world.</p>
-
-<p class='c010'>Enough has been said to show that its efficiency and the
-manner of its organization combine to give the Associated
-Press a distinct savor of monopoly. As the Sun News
-Bureau and other rivals have found, it cannot be effectively
-competed against. Too many of the richest and most
-powerful newspapers belong to it.</p>
-
-<p class='c010'>Is it a harmful monopoly? Its critics, as explained
-above, are busy proving that it is. They urge that, being
-a close corporation, it stifles trade in the selling of news,
-and that it is not impartial.</p>
-
-<p class='c010'>The first argument is based upon the following facts.
-Membership in the Associated Press is naturally valuable.
-An Associated Press franchise to a newspaper in New York
-or Chicago is worth from $50,000 to $200,000.<a id='r6' /><a href='#f6' class='c015'><sup>[6]</sup></a> To share
-<span class='pageno' id='Page_118'>118</span>such a privilege is not in human or commercial nature. One
-of the first rules of the organization is, therefore, that no
-new newspaper can be admitted without the consent of
-members within competitive radius. Naturally, that assent
-is seldom given. This “power of protest” has not
-been kept without a struggle. The law-suit of 1900 was
-due to it. The <cite>Chicago Inter-Ocean</cite> was refused admission,<a id='r7' /><a href='#f7' class='c015'><sup>[7]</sup></a>
-and went to law. The case went to the Supreme Court of
-Illinois, which ruled that a press agency like the Associated
-Press was in the nature of a public service and as such ought
-to be open to everybody. To have yielded to the judgment
-would have smashed the Associated Press, so it reorganized
-under the laws of New York, with the moral satisfaction
-of knowing that the courts of Missouri had upheld what
-the Illinois court had condemned. Its new constitution,
-which is that of to-day, keeps in effect the right of protest,
-the only difference being that a disappointed applicant for
-membership gets the not very useful consolation of being
-able to appeal to the association in the slender hope that
-four-fifths of the members will vote for his admission.</p>
-
-<div class='footnote' id='f6'>
-<p class='c010'><a href='#r6'>6</a>. In the appraisal of the estate of Joseph Pulitzer in 1914, the two Associated
-Press franchises held by the <cite>New York World</cite>, one for the morning
-and one for the evening edition, were valued at $240,000 each.—<span class='sc'>Ed.</span></p>
-</div>
-
-<div class='footnote' id='f7'>
-<p class='c010'><a href='#r7'>7</a>. This is an error which is corrected in Mr. Stone’s reply, cf. p. <a href='#Page_124'>124</a>.</p>
-</div>
-
-<p class='c010'>The practical working of the rule has undoubtedly been
-monopolistic; not so much because it has rendered the
-Associated Press a monopoly, but because it has rendered
-it the mother, potential and sometimes actual, of countless
-small monopolies. On account of the size of the United
-States and the diverse interests of the various sections,
-there is in our country no daily press with a national circulation.
-Newspapers depend primarily upon their local
-constituencies. In each journalistic geographic unit, if
-the expression may be allowed, one or more newspapers
-possess the Associated Press franchise. Such newspapers
-have in the excellent and comparatively cheap Associated
-Press service an instrument for monopoly hardly less valuable
-<span class='pageno' id='Page_119'>119</span>than a rebate-giving railway may be to a commercial
-corporation. It is also alleged by some of its enemies that
-the Associated Press still at times enjoins its members
-against taking simultaneously the service of its rival.</p>
-
-<p class='c010'>It is easy to argue that, because the Associated Press is
-a close corporation, it cannot be a monopoly, and that those
-who are really trying to make a “news trust” of it are
-they who insist that it ought to be open to all comers; but
-in practice the argument is a good deal of a quibble. The
-facts remain that, as shown above, an effective news-agency
-has to be tremendously rich; that to be tremendously rich
-it has to have prosperous constituents; and that the large
-majority of prosperous newspapers of the country belong
-to the Associated Press. In the writer’s opinion it would
-be virtually impossible, as things stand, for any of the
-Associated Press’s rivals to become the Associated Press’s
-equal, upon either a commercial or a coöperative basis.</p>
-
-<h3 class='c014'>III</h3>
-
-<p class='c013'>The tremendous importance of the question of the fairness
-of the Associated Press service is now apparent. If it
-is deliberately tainted, as the socialists and radicals aver,
-there is virtually no free press in the country. The question
-is a very delicate one. Enemies of the Associated
-Press assert in brief that its stories about industrial
-troubles are colored in the interest of the employer; that its
-political news shows a similar bias in favor of the plutocratic
-party, whatever that may be; that, in fact, it is used
-as a class organ. In the Presidential campaign of 1912,
-Mr. Roosevelt’s followers insisted that the doings of their
-candidates were blanketed. In the recent labor troubles
-[1914] in West Virginia, Michigan, and Colorado, the
-<span class='pageno' id='Page_120'>120</span>friends of labor have made the same complaint of one-sidedness
-in the interest of the employer.</p>
-
-<p class='c010'>Not only do the directors of the Associated Press deny
-all insinuations of unfairness, but they argue that partisanship,
-and especially political partisanship, would be impossible
-in view of the multitudinous shades of political opinion
-represented by their constituents. They can also adduce
-with justice the fact that in nearly every campaign more
-than one political manager has accused them of favoritism,
-only to retract when the heat of the campaign was over.
-The charge of industrial and social partisanship they meet
-with a point-blank denial. It is impossible in the space of
-this paper to sift the evidence pro and con. Pending action
-by the courts the only safe thing to do is to look at the
-question in terms of tendencies rather than of facts.</p>
-
-<p class='c010'>The Associated Press, it has been shown, tends to be a
-monopoly. Does it tend to be a one-sided monopoly?
-The writer believes that it does. He believes that it may
-fairly be said that the Associated Press as a corporation is
-inclined to see things through conservative spectacles, and
-that its correspondents, despite the very high average of
-their fairness, tend to do the same thing. It could hardly
-be otherwise, although it is possible that there is nothing
-deliberate in the tendency. Nearly all the subscribers to
-the Associated Press are the most respectable and successful
-newspaper publishers in their neighborhoods. They
-belong to that part of the community which has a stake in
-the settled order of things; their managers are business men
-among business men; they have relations with the local
-magnates of finance and commerce: naturally, whatever
-their political views may be (and the majority of the powerful
-organs of the country are conservative), their aggregate
-influence tends to be on the side of conservatism.</p>
-
-<p class='c010'>The tendency, too, is enhanced by the articles under
-<span class='pageno' id='Page_121'>121</span>which the Associated Press is incorporated. There is
-special provision against fault-finding on the part of members.
-The corporation is given the right to expel a member
-“for any conduct on his part or the part of any one in
-his employ or connected with his newspaper, which in its
-absolute discretion it shall deem of such a character as to
-be prejudicial to the interest and welfare of the corporation
-and its members, or to justify such expulsion. The
-action of the members of the corporation in such regard
-shall be final, and there shall be no right of appeal or review
-of such action.” The Associated Press rightly prides itself
-upon the standing of its correspondents. The majority of
-them are drawn from the ranks of the matter-of-fact respectable.
-In the nature of their calling, they are not likely
-to be economists or theoretical politicians. In the case of
-a strike, for instance, their instinct might well be to go to
-the employer or the employer’s lieutenant for news rather
-than to the strike-leader.</p>
-
-<p class='c010'>Whether the Associated Press is a monopoly within the
-meaning of the anti-trust law, whether it actually colors
-news as the socialists aver, must be left to the courts to
-decide. The point to be noticed here is that it might color
-news if it wanted to, and that it does exercise certain
-monopolistic functions. That in itself is a dangerous state
-of affairs: but it seems to be one that might be rectified.
-The Illinois Supreme Court has pointed the way. The
-news-agency is essentially monopolistic. It has much in
-common with the ordinary public-utility monopoly. It
-should therefore be treated like a public-utility corporation.
-It should be subject to government regulation and
-supervision, and its service should be open to all customers.
-Were this done, the Associated Press would be altered but
-not destroyed. Its useful features would surely remain
-and its drawbacks as surely be lessened. The right of protest
-<span class='pageno' id='Page_122'>122</span>would be entirely swept away; membership would be
-unlimited; the threat of expulsion for fault-finding would
-be automatically removed from above the heads of members;
-all newspapers of all shades would be free to apply
-the corrective of criticism; and if its news were none the
-less unfair, some arrangement could presumably be made
-for government restraint.</p>
-
-<p class='c010'>The Press Association of England is an unlimited coöperative
-concern. Any newspaper can subscribe to it, and
-new subscribers are welcome. Especially in the provincial
-field, it is as powerful a factor in British journalism as the
-Associated Press is in the journalism of the United States,
-yet its very openness has saved it from the taint of partiality.
-To organize the Associated Press on the same lines
-would, of course, entail hardship to its present constituents.
-They would be exposed to fierce local competition.
-The value of their franchises would dwindle. Such rival
-agencies as exist might be ruined, for they could hardly
-compete with the Associated Press in the open market.
-But it is difficult to see how American journalism would
-suffer from a regulated monopoly of that kind; and the
-public would certainly be benefited, for it would continue
-to enjoy the excellent service of the Associated Press, with
-its invaluable foreign telegrams and its comprehensive
-domestic news; it would be safeguarded to no small extent
-from the danger of local or national news-monopolies and
-from insidiously tainted news.</p>
-
-<p class='c010'>Such a reform, if reform there has to be, would, in a
-word, be constructive. The alternatives to it, as the writer
-understands the situation, would be destructive and empirical.
-The organization of the Associated Press would
-either be cut to pieces or destroyed. There would thus be
-a chaos of ineffective competition among either coöperative
-or commercial press agencies. Equal competition
-<span class='pageno' id='Page_123'>123</span>among a number of coöperative associations would, for
-reasons already explained, mean comparatively ineffective
-and weak services. Competition among commercial agencies
-would have even less to recommend it. The latter
-must by their nature be more susceptible to special influences
-than the coöperative agency. They are controlled
-by a few business men, not by their customers. Competing
-commercial agencies would almost inevitably come to
-represent competing influences in public life; while, if
-worse came to worst, a commercialized “news trust”
-would clearly be more dangerous than a coöperative news
-trust. The great reactionary influences of business would
-have freer play upon its directors than they can have upon
-the directors of an organization like the Associated Press.
-If it be decided that even the Associated Press is not immune
-from such influences, the public should, the writer
-believes, think twice before demanding its destruction, instead
-of its alteration to conform with the modern conception
-of the public-service corporation.</p>
-
-<div class='chapter'>
- <span class='pageno' id='Page_124'>124</span>
- <h2 class='c008'>THE ASSOCIATED PRESS: A REPLY</h2>
-</div>
-
-<div class='nf-center-c0'>
-<div class='nf-center c005'>
- <div>BY MELVILLE E. STONE</div>
- <div class='c006'>[<em>A letter to the Editor of the Atlantic Monthly, dated August 1, 1914.</em>]</div>
- </div>
-</div>
-
-<p class='c009'>An article under the title, “The Problem of The Associated
-Press,” appeared in the July issue of the Atlantic.
-It was anonymous and may be without claim to regard.
-It is marred by several mistakes of fact. Some of them are
-inexcusable: the truth might so easily have been learned.
-Nevertheless it is desirable that everybody should know
-all about the Associated Press, whether it is an unlawful
-and dangerous monopoly, or whether it is in the business
-of circulating “tainted news.” Its telegrams are published
-in full or in abbreviated form, in nearly 900 daily newspapers
-having an aggregate circulation of many millions
-of copies. Upon the accuracy of these news dispatches,
-one half of the people of the United States depend for the
-conduct of their various enterprises, as well as for the facts
-upon which to base their opinions of the activities of the
-world. With a self-governing nation, it is all important
-that such an agency as the Associated Press furnish as
-nearly as may be the truth. To mislead is an act of treason.</p>
-
-<p class='c010'>The writer’s history is at fault. For instance, the former
-Associated Press never bought a controlling share of the
-old-time United Press, as he alleges. Nor did the <cite>Chicago
-Inter-Ocean</cite> go to law because it was refused admission. It
-was a charter member; it admittedly violated a by-law,
-discipline was administered and against this discipline the
-law was invoked, and a decision adverse to the then existing
-Associated Press resulted. The assertion that a “franchise
-to a newspaper in New York or Chicago is worth
-<span class='pageno' id='Page_125'>125</span>from $50,000 to $200,000,” will amuse thousands of people
-who know that five morning Associated Press newspapers
-of Chicago, the <cite>Chronicle</cite>, the <cite>Record</cite>, the <cite>Times</cite>, the <cite><span lang="de" xml:lang="de">Freie
-Presse</span></cite>, and the <cite>Inter-Ocean</cite>, have ceased publication in the
-somewhat recent past, and their owners have not received
-a penny for their so-called “franchises.” The <cite>Boston
-Traveler</cite> and <cite>Evening Journal</cite> were absorbed and their
-memberships thrown away. The <cite>Christian Science Monitor</cite>
-voluntarily gave up its membership and took another
-service which it preferred. The <cite>Hartford Post</cite>, <cite>Bridgeport
-Post</cite>, <cite>New Haven Union</cite>, and <cite>Schenectady Union</cite> did the
-same. Cases where Associated Press papers have ceased
-publication have not been infrequent. Witness the <cite>Worcester
-Spy</cite>, <cite>St. Paul Globe</cite>, <cite>Minneapolis Times</cite>, <cite>Denver Republican</cite>,
-<cite>San Francisco Call</cite>, <cite>New Orleans Picayune</cite>, <cite>Indianapolis
-Sentinel</cite>, and <cite>Philadelphia Times</cite>, as well as
-many others.</p>
-
-<p class='c010'>The statement that the Press Association of England is
-an unlimited coöperative organization betrays incomplete
-information. Instead, it is a share company with an issued
-capital of £49,440 sterling. On this capital, in 1913, it made
-£3,708. 9. 10, or nearly eight per cent. And it had in its
-treasury at the end of that year a surplus of £23,281. 19. 6,
-or a sum nearly equal to fifty per cent. of its capitalization.
-It sells news to newspapers, clubs, hotels, and newsrooms.
-It is not, as is the Associated Press, a clearing-house
-for the exchange of news. It gathers all its information
-by its own employees and sells it outright. Finally,
-it does not serve all applicants, but declines, as it always
-has, to furnish its news to the London papers.</p>
-
-<p class='c010'>But there is a more important matter. It is said that the
-business of collecting and distributing news is essentially
-monopolistic. But how can this be? The field is an open
-one. A single reporter may enter it, and so may an association
-<span class='pageno' id='Page_126'>126</span>of reporters. The business in any case may be confined
-to the news of a city or it may be extended to include
-a state, a nation, or the world. The material facilities for
-the transmission of news, so far as they are of a public or
-quasi-public nature, the mail or the telegraph, are open to
-the use of all on the same terms. The subject-matter of
-news, events of general interest, are not property and cannot
-be appropriated. The element of property exists only
-in the story of the event which the reporter makes and
-the diligence which he uses to bring it to the place of publication.
-This element of property is simply the right of
-the reporter to the fruit of his own labor.</p>
-
-<p class='c010'>The “Recessional” was a report of the Queen’s Jubilee.
-It was made by Rudyard Kipling and was his property for
-that reason, to be disposed of by him as he thought proper.
-He might have copyrighted it and reserved to himself the
-exclusive right of publication during the period of the copyright.
-He chose rather to use his common-law right of first
-publication and he did this by selling it to the <cite>London
-Times</cite>. He was not under obligation, moral or legal, to
-sell it at the same time to any other publisher.</p>
-
-<p class='c010'>Every other reporter stands upon the same footing and,
-as the author of his story, is, by every principle of law and
-equity, entitled to a monopoly of his manuscript until he
-voluntarily assigns it or surrenders it to the public. He
-does not monopolize the news. He cannot do that, for
-real news is as woman’s wit, of which Rosalind said,
-“Make the doors upon [it] and it will out at the casement;
-shut that and ’twill out at the keyhole; stop that, ’twill
-fly with the smoke out at the chimney.” The reporter
-as a mere laborer, engaged in personal service, is simply
-free from compulsion to give or sell his labor to one seeking
-it. Such is the state of the law to-day.</p>
-
-<p class='c010'>And the English courts go further and uniformly hold
-<span class='pageno' id='Page_127'>127</span>that news telegrams may not be pirated, even after publication.
-In a dozen British colonies statutory protection
-of such despatches is given for varying periods. In this
-country there have been a number of decisions looking
-to the same end. The output of the Associated Press is
-not the news; it is a story of the news, written by reporters
-employed to serve the membership. The organization
-issues no newspaper; it prints nothing. As a reporter, it
-brings its copy to the editor, who is free to print it, abbreviate
-it, or throw it away. And to this reporter’s work,
-the reporter and the members employing him have, by
-law and morals, undeniably an exclusive right.</p>
-
-<p class='c010'>The next question involves the integrity of the Associated
-Press service. The cases of alleged bias he cites are
-unfortunate. Any claim that the doings of the Progressives
-in 1912 were “blanketed” by the Associated Press is
-certainly unwarranted. Our records show that the organization
-reported more than three times as many words concerning
-the activities of the Progressives as it did concerning
-those of all their opponents combined. There were reasons
-for this. It was a new party in the field, and naturally
-awakened unusual interest. But also, it should be said
-that Colonel Roosevelt has expert knowledge of newspaper
-methods. He understands the value of preparing his
-speeches in advance and furnishing them in time to enable
-the Associated Press to send them to its members by mail.
-They are put in type in the newspaper offices leisurely and
-the proofs are carefully read. When one of his speeches is
-delivered, a word or two by telegraph “releases” it, and a
-full and accurate publication of his views results. While
-he was President he often gave us his messages a month in
-advance; they were mailed to Europe and to the Far East,
-and appeared in the papers abroad the morning after their
-delivery to Congress. Before he went to Africa, the
-<span class='pageno' id='Page_128'>128</span>speeches he delivered a year later at Oxford and in Paris
-were prepared, put in type, proof-read, and laid away for
-use when required. This is not an unusual or an unwise
-practice. It assures a speaker wide publicity and saves
-him the annoyance of faulty reporting. Neither Mr.
-Wilson nor Mr. Taft was able to do this, although frequently
-urged to do so. They spoke extemporaneously,
-often late in the evening, and under conditions which made
-it physically impossible to make a satisfactory report, or
-to transmit it by wire broadcast over the country.</p>
-
-<p class='c010'>As to the West Virginia coal strike: a magazine charged
-that the Associated Press had suppressed the facts and
-that as a consequence no one knew there had been trouble.
-The authors were indicted for libel. One witness only has
-yet been heard. He was called by the defense, and in the
-taking of his deposition it was disclosed that at the date
-of the publication over 93,000 words had been delivered by
-the Associated Press to the New York papers. Something
-like 60 columns respecting the matter had been printed.</p>
-
-<p class='c010'>However, “The point to be noticed,” says your writer,
-“is that it [the Associated Press] might color news if it
-wanted to, and that it does exercise certain monopolistic
-functions. That in itself is a dangerous state of affairs;
-but it seems to be one that might be rectified.” And, as a
-remedy, he proposes that “its service should be open to all
-customers.” This is most interesting. If the news-service
-is untrustworthy, it would naturally seem plain that the
-activities of the agency should be restricted, not extended.
-Instead of enlarging its field of operations, there should be,
-if possible, a law forbidding it to take in any new members,
-or, indeed, summarily putting it out of business. If the
-Associated Press is corrupt, it is too large now, and no other
-newspaper should be subjected to its baleful influence.</p>
-
-<p class='c010'>Your critic adds that then, “if its news were none the
-<span class='pageno' id='Page_129'>129</span>less unfair, some arrangement could presumably be made
-for government restraint.” Since the battle against government
-control of the press was fought nearly two centuries
-ago, it seems scarcely worth while to waste much
-effort over this suggestion. Censorship by the king’s
-agents was the finest flower of mediæval tyranny. It is
-hard to believe that anyone, in this hour, should suggest
-a return to it.</p>
-
-<p class='c010'>Under the closely censored method of this coöperative
-organization, notwithstanding the wide range of its operations,
-and although its service has included millions of
-words every month, it is proper to say that there has never
-been a trial for libel, nor have the expenses in connection
-with libel suits exceeded a thousand dollars in the aggregate.
-This should be accepted as some evidence of the
-standard of accuracy maintained.</p>
-
-<p class='c010'>As to the refusal of the Associated Press to admit to
-membership every applicant, the suggestion is made that
-this puts such a limit on the number of newspapers as to
-“stifle trade in the selling of news.” Thus, says your
-critic, the Association is “the mother, potential and sometimes
-actual, of countless small monopolies.” In reply, it
-may be said that we are in no danger of a dearth of newspapers.
-There are more news journals in the United States
-than in all the world beside. If the whole foreign world
-were divided into nations of the size of this country, each
-nation would have but 80 daily newspapers, while we have
-over 2,400. And as to circulation, we issue a copy of a
-daily paper for every three of our citizens who can read
-and are over ten years of age. With our methods of rapid
-transportation, hundreds of daily papers might be discontinued,
-and still leave every citizen able to have his
-morning paper delivered at his breakfast table. Every
-morning paper between New York and Chicago might be
-<span class='pageno' id='Page_130'>130</span>suppressed, and yet, by the fast mail trains, papers from
-the two terminal cities could be delivered so promptly that
-no one in the intervening area would be left without the
-current world’s news. Every angle of every fad, or <i>ism</i>,
-outside the walls of Bedlam, finds an advocate with the
-largest freedom of expression. Our need is not for more
-papers, but for better papers—papers issuing truthful
-news and with clearer sense of perspective as to news.</p>
-
-<p class='c010'>Entirely independent of the Associated Press, or any
-influence it might have upon the situation, there has been
-a noticeable shrinkage in the number of important newspapers
-in the recent past. One reason has been the lack
-of demand by the public for the old-time partisan journal.
-Instead, the very proper requirement has been for papers
-furnishing the news impartially, and communities therefore
-no longer divide, as formerly, on political lines in their
-choice of newspapers. The increased cost of white paper
-and of labor has also had an effect.</p>
-
-<p class='c010'>Since there are some 500 or more daily newspapers getting
-on very well without the advantage of the Associated
-Press “franchises,” it can hardly be said that we have
-reached a stage where this service is indispensable. This
-is strikingly true in the light of the fact that in a number
-of cities the papers making the largest profits are those
-that have not, nor have ever had, membership in the Associated
-Press.</p>
-
-<p class='c010'>It will be agreed at once that private right must ever
-give way to public good. If it can be shown that, as contended,
-the national welfare requires that those who, without
-any advantage over their fellow editors, have built up
-an efficient coöperative news-gathering agency, must share
-the accumulated value of the good-will they have achieved,
-with those who have been less energetic, we may have to
-give heed to the claim. Such a contention, so persistently
-<span class='pageno' id='Page_131'>131</span>urged as it has been, is certainly flattering to the membership
-and management of the Associated Press.</p>
-
-<p class='c010'>But, however agreeable it always is to divide up other
-people’s property, before settling the matter there are
-some things to think of. First, it must be the public good
-that forces this invasion of private right, not the desire
-of someone who, with an itch to start a newspaper, feels
-that he would prefer the Associated Press service. Second,
-the practical effect of a rule such as was laid down by the
-Illinois Supreme Court, requiring the organization to render
-service to all applicants, must be carefully considered.
-News is not a commodity of the nature of coal, or wood.
-It is incorporeal. It does not pass from seller to buyer in
-the way ordinary commodities do. Although the buyer
-receives it, the seller does not cease to possess it. In order
-to make a news-gathering agency possible, it has been
-found necessary to limit, by stringent rules, the use of the
-service by the member. Thus each member of the Associated
-Press is prohibited from making any use of the
-dispatches furnished him, other than to publish them in
-his newspaper. If such a restriction were not imposed,
-any member, on receipt of his news service, might at once
-set up an agency of his own and put an end to the general
-organization. This rule, as well as all disciplinary measures,
-would disappear under the plan proposed by the critic in
-the <cite>Atlantic</cite>. A buyer might be expelled, but to-morrow he
-could demand readmission. There would in practice no
-longer be members with a right of censorship over the
-management; instead, there would be one seller and an
-unlimited number of buyers. Then, indeed, there would
-be a monopoly of the worst sort. And government censorship,
-with all of its attendant and long since admitted
-evils, would follow. Under a Republican administration,
-we should have a Republican censor; under a Democratic
-<span class='pageno' id='Page_132'>132</span>administration, a Democratic censor. And a free press
-would no longer exist.</p>
-
-<p class='c010'>Absolute journalistic inerrancy is not possible. But we
-are much nearer it to-day than ever before. And it is
-toward approximate inerrancy in its despatches that the
-Associated Press is striving. If in its method of organization,
-or in its manner of administration, it is violating any
-law, or is making for evil, then it should be punished, or
-suppressed. If any better method for securing an honest,
-impartial news service can be devised, by all means
-let us have it. But that the plan proposed would better
-the situation, is clearly open to doubt.</p>
-
-<div class='chapter'>
- <span class='pageno' id='Page_133'>133</span>
- <h2 class='c008'>CONFESSIONS OF A PROVINCIAL EDITOR</h2>
-</div>
-
-<div class='nf-center-c0'>
-<div class='nf-center c005'>
- <div>BY PARACELSUS</div>
- </div>
-</div>
-
-<p class='c009'>There is something at once deliciously humorous and
-pathetic, to the editor of a small daily in the provinces,
-about that old-fashioned phrase, “the liberty of the press.”
-It is another one of those matters lying so near the marge-land
-of what is mirthful and what is sad that a tilt of the
-mood may slip it into either. To the general, doubtless,
-it is a truth so obvious that it is never questioned, a bequest
-from our forefathers that has paid no inheritance tax
-to time. In all the host of things insidiously un-American
-which have crept into our life, thank Heaven! say these
-unconscious Pharisees, the “press,” if somewhat freakish,
-has remained free. So it is served up as a toast at banquets,
-garnished with florid rhetoric; it is still heard from
-old-fashioned pulpits; it cannot die, even though the conditions
-which made the phrase possible have passed away.</p>
-
-<p class='c010'>The pooh-poohing of the elders, the scoffing of the experienced,
-has little effect upon a boy’s mind when it tries
-to do away with so palpable a truth as that concerning
-the inability of a chopped-up snake to die until sunset, or
-that matter-of-fact verity that devil’s darning needles have
-little aim in life save to sew up the ears of youths and
-maidens. So with that glib old fantasy, “America’s free
-and untrammeled press”: it needs a vast deal of argument
-to convince an older public that, as a matter to be accepted
-without a question, it has no right to exist. The conditioning
-clause was tacked on some years ago, doubtless
-when the old-time weekly began to expand into the modern
-small daily. The weekly was a periodic pamphlet; the
-<span class='pageno' id='Page_134'>134</span>daily disdained its inheritance, and subordinated the expression
-of opinion to the printing of those matters from
-which opinion is made. The cost of equipment of a daily
-newspaper, compared to the old-fashioned weekly, as a
-general thing makes necessary for the launching of such a
-venture a well-organized stock company, and in this lies
-much of the trouble.</p>
-
-<p class='c010'>Confessions imply previous wrong-doing. Mine, while
-they are personal enough, are really more interesting because
-of the vast number of others they incriminate. If
-two editors from lesser cities do not laugh in each other’s
-faces, after the example of Cicero’s augurs, it is because
-they are more modern, and choose to laugh behind each
-other’s backs. So, in turning state’s evidence, I feel less
-a coward than a reformer.</p>
-
-<p class='c010'>What circumstance has led me to believe concerning the
-newspaper situation in a hundred and one small cities of
-this country is so startling in its unexplained brevity,
-that I scarce dare parade it as a prelude to my confessions.
-So much of my experience is predicated upon it that I do
-not dare save it for a peroration. Here it is, then, somewhat
-more than half-truth, somewhat less than the truth
-itself: “A newspaper in a small city is not a legitimate
-business enterprise.” That seems bold and bare enough
-to stamp me as sensational, does it not? Hear, then, the
-story of my <cite>Herald</cite>, knowing that it is the story of other
-Heralds. The <cite>Herald’s</cite> story is mine, and my story, I
-dare say, is that of many others. To the facts, then.
-I speak with authority, being one of the scribes.</p>
-
-<h3 class='c014'>I</h3>
-
-<p class='c013'>I chose newspaper work in my native city, Pittsburg,
-mainly because I liked to write. I went into it after my
-<span class='pageno' id='Page_135'>135</span>high-school days, spent a six months’ apprenticeship on a
-well-known paper, left it for another, and in five years’
-hard work had risen from the reportorial ranks to that of
-a subordinate editorial writer—a dubious rise. Hard
-work had not threshed out ambition: the few grains left
-sprouted. The death of an uncle and an unexpected legacy
-fructified my desire. I became zealous to preach crusades;
-to stamp my own individuality, my own ideals, upon the
-“people”; in short, to own and run a newspaper. It was
-a buxom fancy, a day-dream of many another like myself.
-A rapid rise had obtained for me the summit of reasonable
-expectation in the matter of salary; but I then thought, as
-indeed I do still, that the sum in one’s envelope o’ Mondays
-is no criterion of success. Personal ambition to “mould
-opinion,” as the quaint untruth has it, as well as the commercial
-side of owning a newspaper, made me look about
-over a wide field, seeking a city which really needed a new
-newspaper. The work was to be in a chosen field, and to
-be one’s own taskmaster is worth more than salary. As
-I prospected, I saw no possible end to the venture save
-that of every expectation fulfilled.</p>
-
-<p class='c010'>I found a goodly town (of course I cannot name it) that
-was neither all future nor all past; a growing place, believed
-in by capitalists and real-estate men. It was well
-railroaded, in the coal fields, near to waterways and to
-glory. It was developing itself and being developed by
-outside capital. It had a newspaper, a well-established
-affair, whose old equipment I laughed at. It needed a new
-one. My opening was found. The city would grow; I
-would grow up with it. The promise of six years ago has
-been in part fulfilled. I have no reason to regret my
-choosing the city I did.</p>
-
-<p class='c010'>I went back to Pittsburg, consulted various of the great,
-obtained letters to prominent men high in the political
-<span class='pageno' id='Page_136'>136</span>faith I intended to follow, went back to my town armed
-with the letters, and talked it over. They had been considering
-the matter of a daily paper there to represent their
-faith and themselves, and after much dickering a company
-was formed. I found I could buy the weekly <cite>Herald</cite>, a
-nice property whose “good will” was worth having. Its
-owner was not over-anxious to sell, so drove a good bargain.
-As a weekly the paper for forty-three years had been
-gospel to many; I would make it daily gospel to more. In
-giving $5,500 for it I knew I was paying well, but it had a
-great name and a wide circulation.</p>
-
-<p class='c010'>I saw no necessity of beginning on a small scale. People
-are not dazzled in this way. I wanted a press that folk
-would come in and see run, and as my rival had no linotypes,
-that was all the more reason why I should have two.
-Expensive equipments are necessary for newspapers when
-they intend to do great works and the public is eager to
-see what is going to happen. All this took money, more
-money than I had thought it would. But, talking the matter
-over with my new friends and future associates, I convinced
-them that any economy was false economy at the
-start. But when I started I found that I owned but forty
-per cent of the Herald Publishing Company’s stock. I
-was too big with the future to care. The sixty per cent was
-represented by various politicians. That was six years ago.</p>
-
-<p class='c010'>It does not do in America, much less in the <cite>Atlantic</cite>, to
-be morosely pessimistic. At most one can be regretful.
-And yet why should I be regretful? You have seen me
-settle in my thriving city; see me now. I have my own
-home, a place of honor in the community, the company of
-the great. You see me married, with enough to live on,
-enough to entertain with, enough to afford a bit of travel
-now and then. I still “run” the <cite>Herald</cite>: it pays me my
-own salary (my stockholders have never interfered with
-<span class='pageno' id='Page_137'>137</span>the business management of the paper), and were I insistent,
-I might have a consular position of importance, should
-the particular set of politicians I uphold (my “gang,” as
-my rival the <cite>Bulletin</cite> says) revert to power. There is food
-in my larder, there are flowers in my garden. I carry
-enough insurance to enable my small family to do without
-me and laugh at starvation. I am but thirty-four years
-old. In short, I have a competence in a goodly little city.
-Why should I not rejoice with Stevenson that I have “some
-rags of honor left,” and go about in middle age with my
-head high? Who of my schoolmates has done better?</p>
-
-<p class='c010'>Is it nothing, then, to see hope dwindle and die away?
-My regret is not pecuniary: it is old-fashionedly moral.
-Where are those high ideals with which I set about this
-business? I dare not look them in their waxen faces. I
-have acquired immunity from starvation by selling underhandedly
-what I had no right to sell. Some may think me
-the better American. But P. T. Barnum’s dictum about
-the innate love Americans have for a hoax is really a serious
-matter, when the truth is told. Mr. Barnum did not leave
-a name and a fortune because he befooled the public. If
-now and then he gave them Cardiff giants and white elephants,
-he also gave them a brave display in three crowded
-rings. I have dealt almost exclusively with the Cardiff
-giants.</p>
-
-<p class='c010'>My regret is, then, a moral one. I bought something
-the nature of which did not dawn upon me until late; I
-felt environment adapt me to it little by little. The process
-was gradual, but I have not the excuse that it was unconscious.
-There is the sting in the matter. I can scarcely
-plead ignorance.</p>
-
-<p class='c010'>Somewhere in a scrapbook, even now beginning to yellow,
-I have pasted, that it may not escape me (as if it
-could!), my first editorial announcing to the good world my
-<span class='pageno' id='Page_138'>138</span>intent with the <cite>Herald</cite>. Let me quote from the mocking,
-double-leaded thing. I know the words. I know even
-now the high hope which gave them birth. I know how
-enchanting the vista was unfolding into the future. I can
-see how stern my boyish face was, how warm my blood.
-With a blare of trumpets I announced my mission. With a
-mustering day of the good old stock phrases used on such
-occasions I marshaled my metaphors. In making my bow,
-gravely and earnestly, I said, among other things:—</p>
-
-<p class='c010'>“Without fear or favor, serving only the public, the
-<cite>Herald</cite> will be at all times an intelligent medium of news
-and opinions for an intelligent community. Bowing the
-knee to no clique or faction, keeping in mind the great
-imperishable standards of American manhood, the noble
-traditions upon which the framework of our country is
-grounded, the <cite>Herald</cite> will champion, not the weak, not
-the strong, but the right. It will spare no expense in gathering
-news, and it will give all the news all of the time. It
-will so guide its course that only the higher interests of
-the city are served, and will be absolutely fearless. Independent
-in politics, it will freely criticise when occasion
-demands. By its adherence to these principles may it
-stand or fall.”</p>
-
-<p class='c010'>But why quote more? You have all read them, though
-I doubt if you have read one more sincere. I felt myself
-a force, the <cite>Herald</cite> the expression of a force; an entity, the
-servant of other forces. My paper was to be all that other
-papers were not. My imagination carried me to sublime
-heights. This was six years ago.</p>
-
-<h3 class='c014'>II</h3>
-
-<p class='c013'>Events put a check on my runaway ambition in forty-eight
-hours. The head of the biggest clothing house, and
-<span class='pageno' id='Page_139'>139</span>the largest advertiser in the city, called on me. I received
-him magnificently in my new office, motioning him to take
-a chair. I can see him yet—stout, prosperous, and to
-the point. As he talked, he toyed with a great seal that
-hung from a huge hawser-like watch-chain.</p>
-
-<p class='c010'>“Say,” said he, refusing my chair, “just keep out a little
-item you may get hold of to-day.” His manner was the
-same with me as with a salesman in his “gents’” underclothing
-department.</p>
-
-<p class='c010'>“Concerning?” I asked pleasantly.</p>
-
-<p class='c010'>“Oh, there’s a friend of mine got arrested to-day. Some
-farmer had him took in for fraud or something. He’ll make
-good, I guess; I know, in fact. He ain’t a bad fellow, and
-it would hurt him if this got printed.”</p>
-
-<p class='c010'>I asked him for particulars; saw a reporter who had the
-story; learned that the man was a sharp-dealer with a
-bad reputation, who had been detected in an attempt to
-cheat a poor farmer out of $260—a bare-faced fraud
-indeed. I learned that the man had long been suspected
-by public opinion of semi-legal attempts to rob the “widow
-and the orphan,” and that at last there was a chance
-of “showing him up.” I went back with a bold face.</p>
-
-<p class='c010'>“I find, though the case has not been tried, that the man
-is undoubtedly guilty.”</p>
-
-<p class='c010'>“Guilty?” said my advertiser. “What of that? He’ll
-settle.”</p>
-
-<p class='c010'>“That hardly lessens the guilt.” I smiled.</p>
-
-<p class='c010'>The clothing man looked astounded. “But if you print
-that he’ll be ruined,” he sputtered.</p>
-
-<p class='c010'>“From all I can learn, so much the better,” I answered.</p>
-
-<p class='c010'>Then my man swore. “See here,” he said, when he got
-back to written language. “He’s just making his living;
-you ain’t got no right to stop a man’s earning his living.
-<span class='pageno' id='Page_140'>140</span>It ain’t none of any newspaper’s business. Just a private
-affair between him and the farmer, and he’ll settle.”</p>
-
-<p class='c010'>“I don’t see how,” I put in somewhat warmly, “it isn’t
-the business of a newspaper to tell its public of a dangerous
-man, arrested for fraud, caught in his own net so badly
-that he is willing to settle, as you claim. It is my obvious
-duty to my constituents to print such a case. From the
-news point of view—” I was going on smoothly, but
-he stepped up and shook his fist in my face.</p>
-
-<p class='c010'>“Constituents? Ain’t I a constituent? Don’t I pay
-your newspaper for more advertising than any one else?
-Ain’t I your biggest constituent? Say, young man, you’re
-too big for this town. Don’t try to bully me!” he suddenly
-screamed. “Don’t you dare bully me! Don’t you dare
-try it. I see what you want. You’re trying to blackmail
-me, you are; you’re trying to work me for more advertising;
-you want money out of me. That game don’t go; not
-with me it don’t. I’ll have you arrested.”</p>
-
-<p class='c010'>And he talked as though he believed it!</p>
-
-<p class='c010'>Then he said he’d never pay me another cent, might all
-manner of things happen to his soul if he did. He’d go to
-the <cite>Bulletin</cite>, and double his space. The man was his friend,
-and he had asked but a reasonable request, and I had tried
-to blackmail him. He worked that blackmail in every
-other sentence. Then he strode out, slamming the door.</p>
-
-<p class='c010'>The “little item” was not printed in the <cite>Herald</cite> (nor in
-the <cite>Bulletin</cite>, more used to such requests), and, as he had
-said, he was my biggest advertiser. It was my first experience
-with the advertiser with a request: for this reason I
-have given the incident fully. It recurred every week. I
-grew to think little of it soon. “Think of how his children
-will feel,” say the friends of some one temporarily lodged
-in the police station. “Think of what the children of some
-one this man will swindle next will say,” is what I might
-<span class='pageno' id='Page_141'>141</span>answer. But I don’t,—not if an advertiser requests otherwise.
-As I have grown to phrase the matter, a newspaper
-is a contrivance which meets its pay-roll by selling space
-to advertisers: render it therefore agreeable to those who
-make its existence possible. Less jesuitically it may be
-put—the ultimate editor of a small newspaper is the
-advertiser, the biggest advertiser is the politician. This
-is a maxim that experience has ground with its heel into
-the fabric of my soul.</p>
-
-<p class='c010'>We all remember Emerson’s brilliantly un-New-England
-advice, “Hitch your wagon to a star.” This saying is of no
-value to newspapers, for they find stars poor motive power.
-Theoretically, it must be granted that newspapers, of all
-business ventures, should properly be hitched to a star.
-Yet I have found that, if any hitching is to be done, it must
-be to the successful politician. Amending Mr. Emerson,
-I have found it the best rule to “yoke your newspaper to
-the politician in power.”</p>
-
-<p class='c010'>This, then, is what a small newspaper does: sells its
-space to the advertiser, its policy to the politician. It is
-smooth sailing save when these two forces conflict, and
-then Scylla and Charybdis were joys to the heart. Let
-us look into the advertiser part of the business a bit more
-closely.</p>
-
-<p class='c010'>The advertiser seeks the large circulation. The biggest
-advertiser seeks the cheapest people. Thus is a small
-newspaper (the shoe will pinch the feet of the great as well)
-forced, in order to survive, to pander to the Most Low.
-The man of culture does not buy $4.99 overcoats, the
-woman of culture 27–cent slippers. The newspaper must
-see that it reaches those who do. This is one of the saddest
-matters in the whole business. The <cite>Herald</cite> started with a
-circulation slightly over 2,000. I found that my town was
-near enough to two big cities for the papers published there
-<span class='pageno' id='Page_142'>142</span>to enter my field. I could not hope to rival their telegraphic
-features, and I soon saw that, if the <cite>Herald</cite> was to
-succeed, it must pay strict attention to local news. My
-rival stole its telegraphic news bodily; I paid for a service.
-The people seemed to care little for attempted assassinations
-of the Shah, but they were intensely interested in
-pinochle parties in the seventh ward. I gave them pinochle
-parties. Still my circulation diminished. My rival
-regained all that I had taken from him at the start. I
-wondered why, and compared the papers. I “set” more
-matter than he. The great difference was that my headlines
-were smaller and my editorial page larger than his.
-Besides, his tone was much lower: he printed rumor, made
-news to deny it—did a thousand and one things that kept
-his paper “breezy.”</p>
-
-<p class='c010'>I put in bigger headlines—outdid him, in fact. I almost
-abolished my editorial page, making of it an attempt
-to amuse, not to instruct. I printed every little personality,
-every rumor that my staff could get hold of in their
-tours. The result came slowly, but surely. Success came
-when I exaggerated every little petty scandal, every row
-in a church choir, every hint of a disturbance. I compromised
-four libel suits, and ran my circulation up to 3,200
-in eleven months.</p>
-
-<p class='c010'>Then I formed some more conclusions. I evolved a newspaper
-law out of the matter and the experience of some
-brothers in the craft in small cities near by. Briefly, I
-stated it in this wise: The worse a paper is, the more influence
-it has. To gain influence, be wholly bad.</p>
-
-<p class='c010'>This is no paradox, nor does it reflect particularly upon
-the public. There is reason for it in plenty. Take the ably
-edited paper, which glories in its editorial page, in the clean
-exposition of an honest policy, in high ideas put in good
-English, and you will find a paper which has a small
-<span class='pageno' id='Page_143'>143</span>clientele in a provincial town; or, if it has readers, it will
-have small influence. Say that it strikes the reader at
-breakfast, and the person who has leisure to breakfast is
-the person who has time for editorials, and the expression
-of that paper’s opinion is carefully read. Should these
-opinions square with the preconceived ideas of the reader,
-the editorials are “great”; if not, they are “rotten.” In
-other words, the man who reads carefully written editorials
-is the man whose opinion is formed—the man of
-culture, and therefore of prejudice. Doubtless he is as
-well acquainted with conditions as the writer; perhaps better
-acquainted. When a man does have opinions in a
-small city, he is quite likely to have strong ones. A flitting
-editorial is not the thing to change them. On the other
-hand, the man who has little time to read editorials, or
-perhaps little inclination, is just the man who might be
-influenced by them if read. Hence well-written editorials
-on a small daily are wasted thunder in great part, an uneconomic
-expenditure of force.</p>
-
-<p class='c010'>When local politics are at fever-heat, a different aspect
-of affairs is often seen: editorials are generally read, not so
-much as expressions of opinion, but as party attack and
-defense. During periods of political quiet the aim of most
-editorial pages is to amuse or divert. The advertiser has
-noted the decadence of the editorial page, and as a general
-thing makes a violent protest if the crying of his wares is
-made to emanate from this poor, despised portion of the
-paper. An advertisement on a local page is worth much
-more, and he pays more for the privilege.</p>
-
-<p class='c010'>So I learned another lesson. I shifted, as my successful
-contemporaries have done, my centre of editorial gravity
-from its former high position to my first and local pages.
-I now editorialize by suggestion. News now carries its
-own moral, the bias I wish it to show. This requires no
-<span class='pageno' id='Page_144'>144</span>less skill than the writing of editorials, and, greatly as I
-deplore it, I find the results pleasing. Does the <cite>Herald</cite>
-wish to denounce a public official? Into a dozen articles
-is the venom inserted. Slyly, subtly, and ofttimes openly
-do news articles point the obvious moral. The “Acqua
-Tofana” of journalism is ready to be used when occasion
-demands, and this is very often. Innuendo is common, the
-stiletto is inserted quietly and without warning, and tactics
-a man would shun may be used by a newspaper with
-little or no adverse comment. I mastered the philosophy
-of the indirect. I gained my ends by carefully coloring my
-news to the ends and policies of the paper. Nor am I
-altogether to blame. My paper was supposed to have influence.
-When I wrote careful and patient editorials, it
-had none. I saw that the public mind must be enfiladed,
-ambushed, and I adopted those primary American tactics
-of Indian warfare: shot from behind tree trunks, spared not
-the slain, and from the covert of a news item sent out
-screeching savages upon the unsuspecting public. Editorial
-warfare as conducted fifty years ago is obsolete; its
-methods are as antiquated to-day as is the artillery of that
-age.</p>
-
-<h3 class='c014'>III</h3>
-
-<p class='c013'>I have called the <cite>Herald</cite> my own at different times in
-this article. I conceived it, established it, built it up. It
-stands to-day as the result of my work. True, my money
-was not the only capital it required, but mine was the hand
-that reared it. I found, to my great chagrin, that few
-people in the city considered me other than a hired servant
-of the political organization that aided in establishing the
-<cite>Herald</cite>. It was an “organ,” a something which stood to
-the world as the official utterance of this political set.
-“Organs,” in newspaper parlance, properly have but one
-<span class='pageno' id='Page_145'>145</span>function. Mine was evidently to explain or attack, as the
-case might be. To the politicians who helped start the
-<cite>Herald</cite> the paper was a political asset. It could on occasion
-be a club or a lever, as the situation demanded. I had
-been led to expect no personal intrusion. “Just keep
-straight with the party” was all that was asked. But never
-was constancy so unfaltering as that expected of the
-<cite>Herald</cite>. It must not print this because it was true; it must
-print that because it was untrue.</p>
-
-<p class='c010'>I had been six months in the city, when I overheard a
-conversation in a street car. “Oh, I’ll fix the <cite>Herald</cite> all
-right. I know Johnny X,” said one man. That was nice
-of Johnny X’s friend, I thought. The <cite>Bulletin</cite> accused me
-of not daring to print certain matters. I was ashamed,
-humiliated. Between the friends of Johnny X and the
-friends of others, I saw myself in my true light. Johnny
-X, by the way, a noisy ward politician, owned just one
-share in the <cite>Herald</cite>; but that gave his friends the right to
-ask him to “fix” it, nevertheless.</p>
-
-<p class='c010'>I consulted with a wise man, a real leader, a man of experience
-and a warm heart. He heard me and laughed,
-patting me on the shoulder to humor me. “You want
-that printing, don’t you?” he asked.</p>
-
-<p class='c010'>I admitted that I did. I had counted on it.</p>
-
-<p class='c010'>“Then,” said my adviser, “I wouldn’t offend Johnny
-X, if I were you. He controls the supervisor in his ward.”</p>
-
-<p class='c010'>I began to see a great light, and I have needed no other
-illumination since. This matter of public printing had
-been promised me. I knew it was necessary. I saw that,
-inasmuch as it was given out by the lowest politicians in
-the town, I escaped easily if I paid as my price the indulgence
-of the various Johnnies X who had “influence.” I
-was the paid supernumerary of the party, yet had to bear
-its mistakes and follies, its weak men and their weaker
-<span class='pageno' id='Page_146'>146</span>friends, upon my poor editorial back. I realized it from
-that moment; I should have seen it before. But for all
-that, my cheeks burned for days, and my teeth set whenever
-I faced the thought. I don’t mind it in the least now.</p>
-
-<p class='c010'>So at the end of a year and a half I saw a few more things.
-I saw that by being a good boy and adaptable to “fixing”
-I could earn thirty-five dollars a week with less work than
-I could earn forty-five dollars in a big city. I saw that the
-<cite>Herald</cite> as a business proposition was a failure; that is, it
-was not, even under the most advantageous conditions,
-the money-maker that I at first thought it to be. I saw
-that if the city grew, and if there were no more rivals, if
-there were a hundred advantageous conditions, it might
-make several thousand dollars a year, besides paying me
-a bigger salary. I was very much disheartened. Then
-there came a turn.</p>
-
-<p class='c010'>I saw the business part of the proposition very clearly.
-I must play in with my owners, the party; and in turn my
-owners would support me nearly as well when they were
-out of power as they could when ruling. Revenue came
-from the city, the county, the state, all at “legal” rates.
-I began to see why these “legal” rates were high, some
-five times higher than those of ordinary advertising for
-such a paper as the <cite>Herald</cite>. The state, when paying its
-advertising bill, must pay the <cite>Herald</cite> five times the rate
-any clothing advertiser could get. The reason is not difficult
-to see. All over the state and country there are papers
-just like the <cite>Herald</cite>, controlled by little cliques of politicians,
-who, too miserly to support the necessary losses,
-make the people pay for them. Any attempt to lower the
-legal rate in any state legislature would call up innumerable
-champions of the “press,” gentlemen all interested in their
-newspapers at home. The people pay more than a cent
-for their penny papers. It is the tax-payer who supports
-<span class='pageno' id='Page_147'>147</span>a thousand and one unnecessary “organs.” The politicians
-are wise, after all.</p>
-
-<p class='c010'>So I got my perspective. I was paid to play the political
-game of others. I had to play it supported by indirect
-bribes. As a straight business proposition,—that is,
-without any state or city advertising, tax sales, printing
-of the proceedings, and the like,—the <cite>Herald</cite> could not
-live out a year. But by refusing to say many things, and
-by saying many more, I could get such share of these
-matters as would support the paper. In my second year,
-near its close, I saw that I was really a property, a chattel,
-a something bought and sold. I was being trafficked with
-to my loss. My friends bought me with public printing,
-and sold me for their own ends. I saw that they had the
-best of the bargain.</p>
-
-<p class='c010'>I could do better without the middlemen. I determined
-to make my own bargain with the devil for my own soul.
-It was a brilliant thought, but a bitter one. I determined
-to be a Sir John Hawkwood, and sell my editorial mercenaries
-to the highest bidder. Only the weak are gregarious,
-I thought with Nietzsche. If I could not put a name
-upon my actions, at least I could put a price. I made a
-loan, grabbed up some <cite>Herald</cite> stock cheaply, and owned
-at last over fifty per cent of my own paper. Now, I
-thought, I will at least make money.</p>
-
-<p class='c010'>I knew at just that time, that my own party, joined
-with the enemy, was much interested in a contract the
-city was about to make with a lighting company, a longterm
-contract at an exorbitant price. No opposition was
-expected. The city council had been “seen,” the reformers
-silenced. I knew some of the particulars. I knew
-that both parties were gaining at the public expense, to
-their own profit and the tremendous profit of the gas company.
-I, fearless in my new control, sent out a small
-<span class='pageno' id='Page_148'>148</span>editorial feeler, a little suggestion about municipal ownership.
-This time my editorial did have influence. No
-mango tree of an Indian juggler blossomed quicker. I was
-called upon one hour after the paper was out. What in
-the name of all unnamable did I mean? I laughed. I
-pointed out the new holdings of stock I had acquired.
-What did the gentlemen mean? They didn’t know—not
-then.</p>
-
-<p class='c010'>I had a very pleasant call from the gas company’s attorney
-the next day. He was a most agreeable fellow, a
-man of parts, assuredly. I, a conscious chattel, would now
-appraise myself. I waited, letting the pleasantry flow by
-in a gentle stream. By the way, suggested my new friend,
-why didn’t I try for the printing of the gas company?
-It was quite a matter. My friend was surprised that
-the <cite>Herald</cite> had so complete a job-printing plant. The gas
-company had all of its work done out of town, at a high
-rate, he thought. He would use his influence, etc., etc.
-Actually, I felt very important! All this to come out of
-a little editorial on municipal ownership! The <cite>Herald</cite> didn’t
-care for printing so very much, I said. But I would
-think it over.</p>
-
-<p class='c010'>The next day I followed up my municipal ownership editorial.
-It was my answer. I waited for theirs. I waited
-in vain. I had overreached myself. This was humiliation
-indeed, and it aroused every bit of ire and revenge in me.
-I boldly launched out on a campaign against the dragon.
-I would see if the “press” could be held so cheaply. I
-printed statistics of the price of lighting in other cities. I
-exposed the whole scheme. I stood for the people at last!
-My early fire came back. We would see: the people and
-the <cite>Herald</cite> against a throttling corporation and a gang of
-corrupt aldermen.</p>
-
-<p class='c010'>Then the other side got into the war. I went to the bank
-<span class='pageno' id='Page_149'>149</span>to renew a note. I had renewed it a dozen times before.
-But the bank had seen the Gorgon and turned to stone.
-I digged deep and met the note. A big law firm which had
-given me all its business began to seek out the <cite>Bulletin</cite>.
-One or two advertisers dropped out. Some unseen hand
-began to foment a strike. Were the banks, the bar, and,
-worst of all, the labor unions, in the pay of a gas company?
-It was exhilarating to be with “the people,” but exhilaration
-does not meet pay-rolls. I may state that I am now
-doing the gas company’s printing at a very fair rate.</p>
-
-<p class='c010'>I saw that the policy was a good one, nevertheless. I
-also saw that it could not be carried to the extreme. So I
-have become merely threatening. I have learned never
-to overstep my bounds. I take my lean years and my fat
-years, still a hireling, but having somewhat to say about
-my market value. What provincial paper does not have
-the same story to tell?</p>
-
-<p class='c010'>My public doesn’t care for good writing. It has no
-regard for reason. During one political campaign I tried
-reason. That is, I didn’t denounce the adversary. Admitting
-he had some very good points, I showed why the
-other man had better ones. The general impression was
-that the <cite>Herald</cite> had “flopped,” just because I did not abuse
-my party’s opponent, but tried to defeat him with logic!
-A paper is always admired for its backbone, and backbone
-is its refusal to see two sides to a question.</p>
-
-<p class='c010'>I have reached the “masses.” I tell people what they
-knew beforehand, and thus flatter them. Aiming to instruct
-them, I should offend. God is with the biggest circulations,
-and we must have them, even if we appeal to
-class prejudice now and then.</p>
-
-<p class='c010'>I can occasionally foster a good work, almost underhandedly,
-it would seem. I take little pleasure in it. The
-various churches, hospitals, the library, all expect to be
-<span class='pageno' id='Page_150'>150</span>coddled indiscriminately and without returning any thanks
-whatever. I formerly had as much railroad transportation
-as I wished. I still have the magazines free of charge
-and a seat in the theatre. These are my “perquisites.”
-There is no particular future for me. The worst of it is
-that I don’t seem to care. The gradual falling away from
-the high estate of my first editorial is a matter for the
-student of character, which I am not. In myself, as in
-my paper, I see only results.</p>
-
-<p class='c009'>I think these confessions are ample enough and blunt
-enough. When I left the high school, I would have wished
-to word them in Stevensonian manner. That was some
-time ago. We who run small dailies have little care for the
-niceties of style. There are few of our clientele who know
-the nice from the not-nice. In our smaller cities we “suicide”
-and “jeopardize.” We are visited by “agriculturalists,”
-and “none of us are” exempt from little iniquities
-and uniquities of style and expression. We go right on:
-“commence” where we should “begin,” use “balance” for
-“remainder,” never think of putting the article before
-“Hon.” and “Rev.,” and some of us abbreviate “assemblyman”
-into “ass,” meaning nothing but condensation.
-Events still “transpire” in our small cities, and inevitably
-we “try experiments.” We have learned to write “trousers,”
-and “gents” appears only in our advertisements.
-In common with the very biggest and best papers we always
-say “leniency.” That I do these things, the last coercion
-of environment, is the saddest, to me, of all.</p>
-
-<div class='chapter'>
- <span class='pageno' id='Page_151'>151</span>
- <h2 class='c008'>THE COUNTRY EDITOR OF TO-DAY</h2>
-</div>
-
-<div class='nf-center-c0'>
-<div class='nf-center c005'>
- <div>BY CHARLES MOREAU HARGER</div>
- </div>
-</div>
-
-<h3 class='c012'>I</h3>
-
-<p class='c013'>Eulogies and laudatory paragraphs, alternating with
-sneers, ridicule, and deprecations, long have been the lot
-of the country editor. Pictured in the comic papers as an
-egotistic clown, exalted by the politicians as a mighty
-“moulder of public opinion,” occasionally chastised by
-angry patrons, and sometimes remembered by delighted
-subscribers, he has put his errors where they could be read
-of all men and has modestly sought a fair credit for his
-merits.</p>
-
-<p class='c010'>At times he has rebelled—not at treatment from his
-constituency but at patronizing remarks of the city journalist
-who sits at a mahogany desk and dictates able
-articles for the eighteen-page daily, instead of writing local
-items at a pine table in the office of a four-page weekly.
-Thus did one voice his protest: “When you consider that
-the country weekly is owned by its editor and that the
-man who writes the funny things about country papers in
-the city journals is owned by the corporation for which he
-writes, it doesn’t seem so sad. When you see an item in
-the city papers poking fun at the country editor for printing
-news about John Jones’ new barn, you laugh and
-laugh—for you know that on one of the pages of that
-same city daily is a two-column story in regard to the
-trimmings on the gowns of the Duchess of Wheelbarrow.
-And it is all the more amusing because you know the duchess
-does not even know of the existence of the aforesaid
-city paper, while John Jones and many of his neighbors
-<span class='pageno' id='Page_152'>152</span>take and pay for the paper which mentioned his new barn.
-Don’t waste your pity on the country newspaper worker.
-He will get along.”</p>
-
-<p class='c010'>Little money is needed to start a country paper. There
-are those who claim that it does not require any money,—that
-it can be done on nerve alone,—and they produce
-evidence to support the statement. True, some of the
-editors who have the least money and the poorest plants
-are most successful in their efforts to live up to the conception
-developed by the professional humorist; but it is
-not fair to judge the country editor by these—any more
-than it would be fair to judge the workers on the great city
-dailies by the publishers of back-street fake sheets that
-exist merely to rob advertisers; or to judge the editors of
-reputable magazines by the promoters of nauseous monthlies
-whose stock in trade is a weird and sickening collection
-of mail-order bargains and quack medicine advertisements.</p>
-
-<p class='c010'>The country editor of to-day is far removed from his
-prototype of two or three decades ago. It would be strange
-if an age that gives to the farmer his improved self-binder,
-to the physician his X-ray machine, and to the merchant
-his loose-leaf ledger, had done nothing for the town’s best
-medium of publicity. The perfection of stereotype plate
-manufacture by which a page of telegraph news may be
-delivered ready for printing at a cost of approximately
-twenty cents a column, and the elaboration of the “ready
-print,” or “patent inside,” by which half the paper is
-printed before delivery, yet at practically no expense over
-the unprinted sheets, have been the two great labor-savers
-for the country editor. Thereby he is relieved, if he desire,
-of the tedious and expensive task of setting much type in
-order to give the world’s general news, and the miscellaneous
-matter that “fills up” the paper. His energies then
-may be devoted to reporting the happenings of his locality
-<span class='pageno' id='Page_153'>153</span>and to giving his opinions on public affairs. By his doing
-of these, and by his relations toward the public interests,
-is he to be judged.</p>
-
-<p class='c010'>After all, no one man in the community has so large an
-opportunity to assist the town in advancement as the
-editor. It is not because he is smarter than others, not
-because he is wealthy—but because he is the spokesman
-to the outside world.</p>
-
-<p class='c010'>He is eager to print all the news in his own paper. Does
-he do it? Hardly. “This would be a very newsy paper,”
-explained a frank country editor to his subscribers, “were
-it not for the fact that each of the four men who work on
-it has many friends. By the time all the items that might
-injure some of their friends are omitted, very little is left.”</p>
-
-<p class='c010'>“I wish you would print a piece about our schoolteacher,”
-said a farmer’s wife to me one afternoon. “Say
-that she is the best teacher in the county.”</p>
-
-<p class='c010'>“But I can’t do that—two hundred other teachers
-would be angry. You write the piece, sign it, and I’ll
-print it.”</p>
-
-<p class='c010'>“What are you running a newspaper for if you can’t
-please your subscribers?” she demanded—and canceled
-her subscription.</p>
-
-<p class='c010'>So the country editor leaves out certain good things and
-certain bad things for the very simple reason that the persons
-most interested are close at hand and can find the
-individual responsible for the statements. He becomes
-wise in his generation and avoids chastisements and libel
-suits. He finds that there is no lasting regard in a sneer,
-no satisfaction in gratifying the impulse to say things that
-bring tears to women’s eyes, nothing to gloat over in opening
-a wound in a man’s heart. If he does not learn this
-as he grows older in the service, he is a poor country editor.</p>
-
-<p class='c010'>His relations to his subscribers are intimate. There is
-<span class='pageno' id='Page_154'>154</span>little mystery possible about the making of the paper; it is
-as if he stood in the market-place and told his story. Of
-course, the demands upon him are many and some of them
-preposterous. Men with grafts seek to use the paper,
-people with schemes ask free publicity. The country editor
-is criticised for charging for certain items that no city
-paper prints free. The churches and lodges want free
-notices of entertainments by which they hope to make
-money; semi-public entertainments prepared under the
-management of a traveling promoter ask free advertising
-“for the good of the cause.” Usually they get it, and when
-the promoter passes on, the editor is found to be the only
-one in town who received nothing for his labor.</p>
-
-<p class='c010'>It is characteristic of the country town to engage in
-community quarrels. These absorb the attention of the
-citizens, and feeling becomes bitter. The cause may be
-trifling: the location of a schoolhouse, the building of a
-bridge, the selection of a justice of the peace, or some
-similar matter, is enough. To the newspaper office hurry
-the partisans, asking for <i><span lang="la" xml:lang="la">ex parte</span></i> reports of the conditions.
-One leader is, perhaps, a liberal advertiser; to offend him
-means loss of business. Another is a personal friend; to
-anger him means the loss of friendship. The editor of the
-only paper in the town must be a diplomat if he is to guide
-safely through the channel. In former times he tried to
-please both sides and succeeded in making enemies of every
-one interested. Now the well-equipped editor takes the
-position that he is a business man like the others, that he
-has rights as do they, and he states the facts as he sees
-them, regardless of partisanship, letting the public do the
-rest. If there be another paper in town, the problem is
-easy, for the other faction also has an “organ.”</p>
-
-<p class='c010'>Out of the public’s disagreement may come a newspaper
-quarrel—though this is a much rarer thing than formerly.
-<span class='pageno' id='Page_155'>155</span>The old-time country newspaper abuse of “our loathed but
-esteemed contemporary” is passing away, it being understood
-that such a quarrel, with personalities entangled in
-the recriminations, is both undignified and ungentlemanly.
-“But people will read it,” says the man who by gossip
-encourages these attacks. So will people listen to a coarse
-street controversy carried on in a loud and angry tone,—but
-little is their respect for the principals engaged. Country
-editors of the better class now treat other editors as
-gentlemen, and the paper that stoops to personal attacks
-is seldom found. Many a town has gone for years without
-other than kindly mention in any paper of the editors of
-the other papers, and in such towns you will generally find
-peace and courtesy among the citizens.</p>
-
-<p class='c010'>Of course, there are politics and political arguments, but
-few are the editors so lacking in the instincts of a gentleman
-as to bring into these the opposing editor’s personal
-and family affairs. It has come to be understood that such
-action is a reflection on the one who does it, not on the
-object of his attack. This is another way of saying that
-more real gentlemen are running country newspapers to-day
-than ever before. This broadening of character has
-broadened influence. The country paper is effecting
-greater things in legislation than the county conventions
-are.</p>
-
-<p class='c010'>“The power of the country press in Washington surprises
-me,” said a Middle West congressman last winter.
-“During my two terms I have been impressed with it constantly.
-I doubt if there is a single calm utterance in any
-paper in the United States that does not carry some weight
-in Washington among the members of Congress. You
-might think that what some little country editor says does
-not amount to anything, but it means a great deal more
-than most people realize. When the country editor, who
-<span class='pageno' id='Page_156'>156</span>is looking after nothing but the county printing, gives expression
-to some rational idea about a national question,
-the man off here in Congress knows that it comes from the
-grass-roots. The lobby, the big railroad lawyers, and that
-class of people, realize the power of the press, but they hate
-it. I have heard them talk about it and shake their heads
-and say, ‘Too much power there!’ The press is more powerful
-than money.”</p>
-
-<p class='c010'>This was not said in flattery, but because he had seen
-on congressmen’s desks the heaps of country weeklies, and
-he knew how closely they were read. The smallest editorial
-paragraph tells the politician of the condition in that
-paper’s community, for he knows that it is put there because
-the editor has gathered the idea from some one whom
-he trusts as a leader—and the politician knows approximately
-who that leader is. So the country editor often
-exerts a power of which he knows little.</p>
-
-<h3 class='c014'>II</h3>
-
-<p class='c013'>But politics is only a part of the country editor’s life.
-The social affairs of the community are nearest to him.
-The proud father who brings in a cigar with a notice of
-the seventh baby’s arrival (why cigars and babies should
-be associated in men’s minds I never understood), the fruit
-farmer who presents some fine Ben Davis apples in the
-expectation that he will get a notice, are but types. The
-editor may have some doubts concerning the need of a
-seventh child in the family of the proud father, and he
-may not be particularly fond of Ben Davis apples; but he
-gives generous notices because he knows that the gifts
-were prompted by kind hearts and that the givers are his
-friends.</p>
-
-<p class='c010'>When joy comes to the household, it is but the working
-<span class='pageno' id='Page_157'>157</span>of the heart’s best impulses to desire that all should share
-it. The news that the princess of the family has, after
-many years of waiting, wedded a prosperous merchant of
-the neighboring county, brings the family into prominence
-in the home paper. Seldom in these busy times does the
-editor get a piece of wedding-cake, but nevertheless he
-fails not to say that the bride is “one of our loveliest young
-ladies and the groom is worthy of the prize he has won.”
-The city paper does not do that. Here and there a country
-editor tries to put on city airs and give the bare facts of
-“social functions,” without a personal touch to the lines.
-But infrequently does he succeed in reaching the hearts of
-his readers, and somehow he finds that his contemporary
-across the street, badly printed, sprinkled with typographical
-errors and halting in its grammar, but profuse in its
-laudations, is getting an unusual number of new subscribers.
-Even you, though you may pretend to be unmindful,
-are not displeased when on the day after your
-party you read that the guests “went home feeling that a
-good time had been had.”</p>
-
-<p class='c010'>The time has not yet come for the country paper to
-assume city airs; nor is it likely to arrive for many years.
-The reason is a psychological one. The city journal is the
-paper of the masses; the country weekly or small daily is
-the paper of the neighborhood. One is general and impersonal;
-the other, direct and intimate. One is the market-place;
-the other, the home. The distinction is not soon to
-be wiped out.</p>
-
-<p class='c010'>And when sorrow comes! Into the home of a city friend
-of mine death entered, taking the wife and mother. The
-family had been prominent in social circles, and columns
-were printed in the city papers, columns of cold, biographical
-facts—born, married, died. But the news went back
-to the small country town where in their early married life
-<span class='pageno' id='Page_158'>158</span>the husband and wife had spent many happy years, and
-in the little country weekly was quite another sort of story.
-It told how much her friends loved her, how saddened they
-were by her passing away, how sweet and womanly had
-been her character. The husband did not send the city
-papers to distant acquaintances; he sent copy after copy
-of the little country weekly, the only place where, despite
-his prominence in the world, appeared a sympathetic relation
-of the loss that had come to him.</p>
-
-<p class='c010'>Week after week the country paper does this. From
-issue after issue clippings are stowed away in bureau
-drawers or pasted in family Bibles, because they picture
-the loved one gone. It may not be a very high mission;
-but no part of the country editor’s work has in it more
-of satisfaction and recompense.</p>
-
-<p class='c010'>After the funeral comes the real test of the editor’s good-nature.
-Long resolutions adopted by lodges and church
-organizations are handed in for publication, each bristling
-with the forms of ritual or creed, and each signed with the
-names of the committee members upon whom devolved
-the task of composition. A few country editors are brave
-enough to demand payment at advertising rates for these
-publications; generally they are printed without charge.</p>
-
-<p class='c010'>Nor is there a halt at this step in the proceeding. One
-day a sad-faced farmer, with a heavy band of crape around
-his battered soft hat, accompanied by a woman whose
-heavy veil and black dress are sufficient insignia of woe,
-comes to the office.</p>
-
-<p class='c010'>“We would like to put in a ‘card of thanks,’” begins
-the man, “and we wish you would write it for us. We ain’t
-very good at writing pieces, and you know how.”</p>
-
-<p class='c010'>Does the editor tell them how bad is the taste that indulges
-the stereotyped card of thanks? Does he haughtily
-refuse to be a party to such violation of form’s canons?
-<span class='pageno' id='Page_159'>159</span>Scarcely. He knows the formula by heart and “the kind
-friends and neighbors who assisted us in our late bereavement”
-comes to him as easily as the opening words of a
-mayor’s proclamation.</p>
-
-<p class='c010'>Occasionally there is literary talent in the family, and
-the “card” is prepared without the editor’s assistance.
-Here is one verbatim as it came to the desk:—</p>
-
-<p class='c010'>“We extend our thanks to the good people who assisted
-us in the sickness and death of our wife and daughter: The
-doctor who was so faithful in attendance and effort to
-bring her back to health, the pastor who visited and prayed
-with her and us, the students who watched with us and
-waited on her, the neighbors who did all they could in
-helping care for her, the dormitory students, the faculty,
-the literary societies and the A.O.U.W. who furnished such
-beautiful flowers, we thank them all. Then the undertaker
-who was so kind, the liveryman and other friends who
-furnished carriages for us to go to the cemetery—yes, we
-thank you all.”</p>
-
-<p class='c010'>Doubtless he feels that he should do something toward
-conserving the best taste in social usage, and that the “card
-of thanks” should be ruthlessly frowned down; but he sees
-also the other side. It is unquestionably prompted by a
-spirit of sincere gratitude, and survives as a concession to
-a supposed public opinion. Like other things that are
-self-perpetuating, this continues—and the country editor
-out of the goodness of his heart assists in its longevity. In
-no path is the progress of the reformer so difficult as in that
-of social custom; and this is as true on the village street as
-on the city boulevard.</p>
-
-<h3 class='c014'>III</h3>
-
-<p class='c013'>The past half-decade has brought to the country editor
-a new problem and a new rival,—the rural delivery route.
-<span class='pageno' id='Page_160'>160</span>Until this innovation came, few farmers took daily papers.
-The country weekly, or the weekly from the city, furnished
-the news.</p>
-
-<p class='c010'>Out in the Middle West the other morning, a dozen miles
-from town, a farmer rode on a sulky plough turning over
-brown furrows for the new crop. “I see by to-day’s Kansas
-City papers,” he began, as a visitor came alongside,
-“that there is trouble in Russia again.” “What do you
-know about what is in to-day’s Kansas City papers?”
-“Oh, we got them from the carrier an hour ago.”</p>
-
-<p class='c010'>It was not yet noon, but he was in touch with the world’s
-news up to one o’clock that morning—and this twelve
-miles from a railroad and two hundred miles west of the
-Missouri River! In that county every farmhouse has rural
-delivery of mail; and one carrier makes his round in an
-automobile, covering the thirty miles in four hours or less.</p>
-
-<p class='c010'>The country editor has viewed with alarm this changing
-condition. He has feared that he would be robbed of his
-subscribers through the familiar excuse, “I’m takin’ more
-papers than I can read.” But nothing of the kind has
-happened. Although the rural carriers take each morning
-great packages of daily papers, brought to the village by
-the fast mail, the people along the routes are as eager as
-ever for the weekly visit of the home paper. If by accident
-one copy is missing from the carrier’s supply on Thursday,
-great is the lamentation. It is doubtful if a single
-country paper has been injured by the rural route; in
-most instances the reading habit has been so stimulated
-as to increase the patronage.</p>
-
-<p class='c010'>This it has done: it has impressed on the editor the necessity
-of giving much attention to home news and less to
-the happenings afar. This is, indeed, the province of the
-country paper, since it is of the home and the family, not
-of the market-place. This feature will grow, and the country
-<span class='pageno' id='Page_161'>161</span>paper will become more a chronicle of home news and
-less a purveyor of outside happenings, for soon practically
-every farmer will have his daily paper with the regularity
-of the sunrise. On the whole, instead of being an injury
-this is helpful to the rural publisher; it relieves him of
-responsibility for a broad field of information and allows
-him to devote his energy to that news which gives the
-greatest hold on readers,—the doings of the immediate
-community. With this will come more generally the printing
-of the entire paper at home and the decline of the
-“patent inside,” now so common, which has served its purpose
-well. If it exist, it will be in a modified form, devoted
-chiefly to readable articles of a literary rather than of a
-news value.</p>
-
-<p class='c010'>The city daily may give the telegraph news of the world
-in quicker and better service, the mail-order house may
-occasionally undersell the home merchant, the glory of the
-city’s lights may dazzle; but, at the end of the week, home
-and home institutions are best; so only one publication
-gives the news we most wish to know,—the country
-paper. The city business man throws away his financial
-journal and his yellow “extra,” and tears open the pencil-addressed
-home paper that brings to him memories of new-mown
-hay and fallow fields and boyhood. Regardless of
-its style, its grammar, or its politics, it holds its reader with
-a grip that the city editor may well envy.</p>
-
-<p class='c010'>In these times the country editor is, like the publisher
-of the city, a business man. Scores of offices of country
-weeklies within two hundred miles of the Rockies (which
-is about as far inland as we can get nowadays) have linotypes
-or type-setting machines, run the presses with an
-electric motor, and give the editor an income of three
-thousand dollars or more a year for labor that allows many
-a vacation day. The country editor gets a good deal out
-<span class='pageno' id='Page_162'>162</span>of life. He lives well; he travels much; he meets the best
-people of his state; and, if he be inclined, he can accomplish
-much for his own improvement. Added to this is the
-joy of rewarding the honorable, decent people of the town
-with good words and helpful publicity, and the satisfaction
-of seeing that the rascals get their dues,—and get
-them they do if the editor lives and the rascals live, for in
-the country town the editor’s turn always comes. It may
-be long delayed, but it arrives. If he use his power with
-honesty and intelligence, he can do much good for the
-community.</p>
-
-<p class='c010'>In the opinion of some this danger threatens: the increased
-rapidity of transportation, the multitude of fast
-trains, and the facilities for placing the big city papers
-within a zone of one hundred miles of the office of publication,
-mean the large representation of particular localities,
-or even the establishment of editions devoted to them.
-The city paper tries to absorb the local patronage through
-the competent correspondent who practically edits certain
-columns or pages of the journal. In the thickly settled
-East this is more successful than in the West, where distance
-helps the local paper. But the zone is widening with
-every improvement in transportation of mails, and soon
-few sections of the country will be outside the possibilities
-of some city paper’s enterprise in this direction.</p>
-
-<p class='c010'>When this happens, will the local weekly go out of existence
-and its subscribers be attached to the big city paper
-whose facilities for getting news and whose enterprise in
-reaching the uttermost parts of the world far outstrip the
-slow-going weekly’s best efforts? It is not likely. The
-county-seat weekly to-day, with its energetic correspondent
-in the town of Centreville, adds to its list in that section
-because it gives the news fully and crisply; but it does
-not drive out of business the Centreville <cite>Palladium</cite>, whose
-<span class='pageno' id='Page_163'>163</span>editor has a personal acquaintance with every subscriber
-and who caters to the home pride of the community. It is
-probable that the <cite>Palladium</cite> will be more enterprising and
-will devote more attention to the doings of the dwellers in
-Centreville in order to keep abreast with the competition;
-but it cannot be driven out, nor its editor forced from his
-position by dearth of business. The life of a forceful paper
-is long. One such paper was sold and its name changed
-eighteen years ago; yet letters and subscriptions still are
-addressed to the old publication. A hold like that on a
-community’s life cannot be broken by competition.</p>
-
-<h3 class='c014'>IV</h3>
-
-<p class='c013'>The evolution of the country weekly into the country
-daily is becoming easier as telephone and telegraph become
-cheaper, and transportation enables publishers to secure at
-remote points a daily “plate” service that includes telegraph
-news up to a few hours of the time of publication.
-The publishing of an Associated Press daily, which twenty
-years ago always attended a town’s boom and generally
-resulted in the suspension of a bank or two and the financial
-ruin of several families, has become simplified until it
-is within reach of modest means.</p>
-
-<p class='c010'>Instead of the big city journals extending their sway to
-crush out the country paper, it is more probable that the
-country papers will take on some of the city’s airs, and
-that, with the added touch of personal familiarity with the
-people and their affairs, the country editor will become a
-greater power than in the past. For it is recognized to-day
-that the publication of a paper is a business affair and not
-a matter of faith or revenge. If the publication be not a
-financial success, it is not much of a success of any kind.</p>
-
-<p class='c010'>The old-time editor who prided himself on his powers of
-<span class='pageno' id='Page_164'>164</span>vituperation, who thundered through double-leaded columns
-his views on matters of world-importance and traded
-space for groceries and dry goods, has few representatives
-to-day. The wide-awake, clean-cut, well-dressed young
-men, paying cash for their purchases and demanding cash
-for advertising, alert to the business and political movements
-that make for progress, and taking active part in
-the interests of the town, precisely as though they were
-merchants or mechanics, asking no favors because of their
-occupation, are taking their places. This sort of country
-editor is transforming the country paper and is making of
-it a business enterprise in the best sense of the term,—something
-it seldom was under the old régime.</p>
-
-<p class='c010'>This eulogy is one often quoted by the country press:
-“Every year every local paper gives from five hundred to
-five thousand lines for the benefit of the community in
-which it is located. No other agency can or will do this.
-The editor, in proportion to his means, does more for his
-town than any other man. To-day editors do more work
-for less pay than any men on earth.”</p>
-
-<p class='c010'>Like other eulogies it has in it something of exaggeration.
-It assumes the country editor to be a philanthropist
-above his neighbors. The new type of country editor
-makes no such claim. To be sure, he prints many good
-things for the community’s benefit,—but he does it because
-he is a part of the community. What helps the town
-helps him. His neighbor, the miller, would do as much;
-his other neighbor, the hardware man, is as loyal and in
-his way works as hard for the town’s upbuilding. In other
-words, the country editor of to-day assumes no particular
-virtue because his capital is invested in printing-presses,
-paper, and a few thousand pieces of metal called type. He
-does realize that because of his avocation he is enabled to
-do much for good government, for progress, and for the
-<span class='pageno' id='Page_165'>165</span>betterment of his community. Unselfishly and freely he
-does this. He starts movements that bring scoundrels to
-terms, that place flowers where weeds grew before, that
-banish sorrow and add to the world’s store of joy; but he
-does not presume that because of this he deserves more
-credit than his fellow business men. He is indeed fallen
-from grace who makes a merit of doing what is decent and
-honest and fair.</p>
-
-<p class='c010'>It is often remarked that the ambition of the country
-editor is to secure a position on a city paper. I have had
-many city newspapermen confide to me that their fondest
-hope was to save enough money to buy a country weekly
-in a thriving town. At first thought it would seem that
-the city journalist would fail in the new field, having been
-educated in a vastly different atmosphere and being unacquainted
-with the conditions under which the country
-editor must make friends and secure business. But two
-of the most successful newspapers of my acquaintance are
-edited by men who served their apprenticeship on city
-dailies, and finally realized their heart’s desire and bought
-country weeklies in prosperous communities. They are
-not only making more money than ever before, but both
-tell me that they have greater happiness than came in the
-old days of rush, hurry, and excitement.</p>
-
-<p class='c010'>So long as a country paper can be issued without the
-expenditure of more than a few hundred dollars, so long
-as the man with ambition and money can satisfy his desire
-to “edit,” the country paper will be fruitful of jocose
-remarks by the city journalist. There will be columns of
-odd reprint from the backwoods of Arkansas, and queer
-combinations of grammar and egotism from the Egypt of
-Illinois. The exchange editor will find in his rural mail
-much food for humorous comment, but he will not find
-characterizing the country editor a lack of independence,
-<span class='pageno' id='Page_166'>166</span>or a lack of ability to look out for himself. The country
-editor is doing very well, and the trend of his business
-affairs is in the direction of better financial returns and
-wider influence. He is a greater power now than ever
-before in his history, and he will become more influential
-as the years go by. He will not be controlled by a syndicate,
-or modeled after a machine-made pattern, but will
-exert his individuality wherever he may be.</p>
-
-<p class='c010'>The country editor of to-day is coming into his own. He
-asks fewer favors and brings more into the store of common
-good. He does not ask eulogies nor does he resent fair
-criticisms; he is content to be judged by what he is and
-what he has accomplished. As the leader of the hosts
-must hold his place by the consent of his followers, so must
-the town’s spokesman prove his worth. Closest to the
-people, nearest to their home life, its hopes and its aspirations,
-the country editor is at the foundation of journalism.
-Here and there is a weak and inefficient example; but in
-the main he measures up to as high a standard as does any
-class of business men in the nation,—and it is as a business
-man that he prefers to be classed.</p>
-
-<div class='chapter'>
- <span class='pageno' id='Page_167'>167</span>
- <h2 class='c008'>SENSATIONAL JOURNALISM AND THE LAW</h2>
-</div>
-
-<div class='nf-center-c0'>
-<div class='nf-center c005'>
- <div>BY GEORGE W. ALGER</div>
- </div>
-</div>
-
-<h3 class='c012'>I</h3>
-
-<p class='c013'>So much has been said in recent years concerning the
-methods and policies of sensational journalism that a further
-word upon a topic so hackneyed would seem almost
-to require an explanation or an apology. Current criticism,
-however, for the most part, has been confined to only one
-of its many characteristics,—its bad taste and its vulgarizing
-influence on its readers by daily offenses against the
-actual, though as yet ideal, right of privacy, by its arrogant
-boastfulness, mawkish sentimentality, and a persistent and
-systematic distortion of values in events.</p>
-
-<p class='c010'>This, the most noticeable feature of yellow journalism,
-is indicative rather of its character than of its purpose. In
-considering, however, the present subject,—sensational
-journalism in its relation to the making, enforcing, and
-interpreting of law,—we enter a different field, that of
-the conscious policies and objects with and for which these
-papers are conducted. The main business of a newspaper
-as defined by journalists of the old school is the collection
-and publication of news of general interest coupled with
-editorial comment upon it. The old-time editor was a
-ruminative and critical observer of public events. This
-definition of the functions of a newspaper was long ago
-scornfully cast aside as absurdly antiquated and insufficient
-to include the myriad circulation-making enterprises
-of yellow journalism. These papers are not simply purveyors
-of news and comment, but have what, for lack of a
-better term, may be called constructive policies of their
-<span class='pageno' id='Page_168'>168</span>own. In the making of law, for example, not content with
-mere criticism of legislators and their measures, the new
-journalism conceives and exploits measures of its own,
-drafted by its own counsel, and introduced as legislative
-bills by statesmen to whom flattering press notices and
-the publication of an occasional blurred photograph are a
-sufficient reward. Not infrequently measures thus conceived
-and drafted are supported by specially prepared
-“monster petitions,” containing thousands of names, badly
-written and of doubtful authenticity, of supposed partisans,
-and by special trains filled with orators and a heterogeneous
-rabble described in the news columns as “committees
-of citizens,” who at critical periods are collected
-together and turned loose upon the assembled lawmakers
-as an impressive object lesson of the public interest fervidly
-aroused on behalf of the newspaper’s bill.</p>
-
-<p class='c010'>The ethics of persuasion is an interesting subject. It
-falls, however, outside the scope of this article. It is impossible
-to lay down any hard and fast rule by which to
-determine in all cases what form of newspaper influence
-is legitimate and what illegitimate. The most obvious
-characteristic of yellow journalism in its relation to lawmaking
-is that it prefers ordinarily to obtain its ends by
-the use of intimidation rather than by persuasion. The
-monster petition scheme just referred to is merely one
-illustrative expression of this preference. When a newspaper
-of this type is interested in having some official do
-some particular thing in some particular way, it spends
-little of its space or time in attempting to show the logical
-propriety or necessity for the action it desires. It seeks
-first and foremost to make the official see that <em>the eyes of
-the people are on him</em>, and that any action by him contrary
-to that which the newspaper assures him the people want
-would be fraught with serious personal consequences. The
-<span class='pageno' id='Page_169'>169</span>principal point with these papers is always “the people
-demand” (in large capitals) this or that, and the logic or
-reason of the demand is obscured or ignored. It is the
-headless Demos transformed into printer’s ink. If by any
-chance any official, so unfortunate as to have ideas of his
-own as to how his office should be conducted, proves obdurate
-to the demands of the printed voice of the people,
-he becomes the target for newspaper attacks, calculated to
-destroy any reputation he may previously have had for
-intelligence, sobriety of judgment, or public efficiency, his
-tormentor, so far as libel is concerned, keeping, however,
-as Fabian says, “on the windy side of the law.”</p>
-
-<p class='c010'>An amusing illustration of this kind of warfare occurred
-in New York some years ago, when for several weeks one
-of these newspapers published daily attacks upon the
-President of the Board of Police Commissioners, because
-he refused to follow the newspaper theories of the proper
-way of enforcing, or rather not enforcing, the Excise Law.
-The newspaper took the position that, while the powers of
-the Police Department were being largely turned to ferreting
-out saloon-keepers who were keeping open after hours
-or on Sundays, the detection of serious crimes was being
-neglected, and that a “carnival of crime,” to use the picturesque
-wording of its headlines, was being carried on in
-the city. Finally, in one of its issues the paper published
-a list of thirty distinct criminal offenses of the most serious
-character,—murder, felonious assault, burglary, grand
-larceny, and the like,—all alleged to have been committed
-within a week, in none of which, it asserted, had any
-criminal been captured or any stolen property recovered.
-Events which followed immediately upon this last publication
-showed that the newspaper had erred grievously in its
-estimate of this particular official under attack. A few days
-later the Police Commissioner, Mr. Roosevelt, published in
-<span class='pageno' id='Page_170'>170</span>the columns of all the other newspapers in New York the
-result of his own personal investigation of these thirty items
-of criminal news, showing conclusively that twenty-eight
-of them were canards pure and simple, and that in the
-remaining two police activity had brought about results
-of a most satisfactory kind. Following this statement of
-the facts was appended an adaptation of some fifteen or
-twenty lines from Macaulay’s merciless essay on Barrère,—perhaps
-the finest philippic against a notorious and inveterate
-liar which the English language affords,—so
-worded that they should apply, not only to the newspaper
-which published this spurious list of alleged crimes, but to
-the editor and proprietor personally. The carnival of crime
-ended at once.</p>
-
-<p class='c010'>It is, of course, impossible to determine accurately the
-extent of newspaper influence upon legislation and the conduct
-of public officials by these systematic attempts at
-bullying. Making all due allowance, however, there have
-been within recent years many significant illustrations of
-the influence of yellow journalism upon the shaping of
-public events. Mr. Creelman is quite right in saying, as
-he does in his interesting book, <cite>On the Great Highway</cite>, that
-the story of the Spanish war is incomplete which overlooks
-the part that yellow journalism had in bringing it on. He
-tells us that, some time prior to the commencement of hostilities,
-a well-known artist, who had been sent to Cuba as
-a representative of one of these papers and had there
-grown tired of inaction, telegraphed his chief that there
-was no prospect of war, and that he wished to come home.
-The reply he received was characteristic of the journalism
-he represented: “You furnish the pictures, we will furnish
-the war.” It is characteristic because the new journalism
-aims to direct rather than to influence, and seeks, to an
-extent never attempted or conceived by the journalism it
-<span class='pageno' id='Page_171'>171</span>endeavors so strenuously to supplant, to create public sentiment
-rather than to mould it, to make measures and find
-men.</p>
-
-<p class='c010'>The larger number of the readers of the great sensational
-newspapers live at or near the place of publication, where
-the half-dozen daily editions can be placed in their hands
-hot from the press. The news furnished in them is, for
-the most part, of distinctively local interest. In their
-columns the horizon is narrow and inexpressibly dingy.
-Detailed narrations of sensational local happenings, preferably
-crimes and scandals, are given conspicuous places,
-while more important events occurring outside the city
-limits are treated with telegraphic brevity. These papers
-constitute beyond question the greatest provincializing influence
-in metropolitan life.</p>
-
-<p class='c010'>The particular local functions of sensational journalism
-which bring it in close relation to the courts result from its
-self-imposed responsibilities as detective and punisher of
-crime and as director of municipal officials. So far as the
-latter are concerned, yellow journalism has apparently a
-good record. Many recent instances might, for example,
-be cited where these newspapers, acting under the names
-of “dummy” plaintiffs, have sought and obtained preliminary
-or temporary injunctions against threatened official
-malfeasance, or where they have instituted legal proceedings
-to expose corrupt jobbery. As to the actual results
-thus accomplished, other than the publicity obtained,
-the general public is not in a position to judge. Temporary
-injunctions granted merely until the merits of the
-case can be heard and determined are of no particular
-value if, when the trial day comes, the newspaper plaintiff
-fails to appear, the case is dismissed, and the temporary
-injunction vacated. On such occasions, and they are more
-frequent than the general public is aware, the newspaper
-<span class='pageno' id='Page_172'>172</span>takes little pains to inform its readers of the final results
-of the matter over which it made such hue and cry months
-before.</p>
-
-<p class='c010'>But, however fair-minded persons may differ as to the
-results actually obtained by these newspaper law enterprises
-in the civil courts, there is less room for difference
-of opinion as to the methods with which they are conducted.
-They are almost invariably so managed as to
-convey to the minds of their readers the idea that the
-decision obtained, if a favorable one, has not come as the
-result of a just rule of law laid down by a wise and fair-minded
-judge, but has been obtained rather in spite of both
-law and judge, and wholly because a newspaper of enormous
-circulation, championing the cause of the people,
-has wrested the law to its clamorous authority. The attitude
-of mind thus created is well exemplified in a remark
-made to me by a business man of more than ordinary
-intelligence, in discussing an injunction granted in one of
-these newspaper suits arising out of a water scandal:
-“Why, of course Judge ——— granted the injunction.
-Everybody knew he would. There is not a judge on the
-bench who would have the nerve to decide the other way
-with all the row the newspapers have made about it. He
-knows where his bread is buttered.”</p>
-
-<h3 class='c014'>II</h3>
-
-<p class='c013'>One of the great features of counting-house journalism
-is its real or supposed ability in the detection and punishment
-of crime. Whether this field is a legitimate one for
-a newspaper to enter need not be discussed here. It goes
-without saying that an interesting murder mystery sells
-many papers, and if as a result of skillful detective work
-the guilty party is finally brought to the gallows or the
-<span class='pageno' id='Page_173'>173</span>electric chair, it is a triumph for the paper whose reporters
-are the sleuths. While such efforts, when crowned with
-success, are the source probably of much credit and revenue,
-there are various disagreeable possibilities connected
-with failure which the astute managers of these papers can
-never afford to overlook. While verdicts in libel suits are
-in this country generally small (compared with those in
-England), and the libel law itself is filled with curious and
-antiquated technicalities by which verdicts may be avoided
-or reversed, nevertheless there is always the possibility that
-an innocent victim of newspaper prosecution will turn the
-tables and draw smart money from the enterprising journal’s
-coffers. The acquittal of the person who has been
-thrust into jeopardy by newspaper detectives is obviously
-a serious matter for the paper. On the other hand, there
-are no important consequences from conviction except, of
-course, to the person condemned. Is it to be expected that
-the newspaper, under such circumstances, will preserve a
-disinterested and impartial tone in its news columns while
-the man in the dock is fighting for his life before the judge
-and jury? Is it remarkable that during the course of such
-a trial the newspaper should fill its pages with ghastly cartoons
-of the defendant, with murder drawn in every line
-of his face, or that it should by its reports of the trial itself
-seek to impress its readers with his guilt before it be proved
-according to law? that it should send its reporters exploring
-for new witnesses for the prosecution, and should publish
-in advance of their appearance on the witness stand
-the substance of the damaging testimony it is claimed they
-will give? that it should go even further, and (as was recently
-shown in the course of a great poisoning case in New
-York City, the history of which forms a striking commentary
-on all these abuses) actually pay large sums of money
-<span class='pageno' id='Page_174'>174</span>to induce persons to make affidavits incriminating the
-defendant on trial?</p>
-
-<p class='c010'>Unfortunately, too often these efforts receive aid from
-prosecuting officers whose sense of public duty is impaired
-or destroyed by the itch for reputation and a cheap and
-tawdry type of forensic triumph. Despicable enough is
-the district attorney who grants interviews to newspaper
-reporters during the progress of a criminal trial, and
-who makes daily statements to them of what he intends
-to prove on the morrow unless prevented by the law as
-expounded by the trial judge. A careful study of the
-progress of more than one great criminal trial in New
-York City would show how illegal and improper matter
-prejudicial to the person accused of crime has been ruled
-out by the trial court, only to have the precise information
-spread about in thousands upon thousands of copies of
-sensational newspapers, with a reasonable certainty of
-their scare headlines, at least, being read by some of the
-jury.</p>
-
-<p class='c010'>The pernicious influence of these journals upon the
-courts of justice in criminal trials (and not merely in the
-comparatively small number in which they are themselves
-the instigators of the criminal proceedings) is that they
-often make fair play an impossibility. The days and weeks
-that are now not infrequently given to selecting jurors in
-important criminal cases are spent in large measure by
-counsel in examining talesmen in an endeavor to find, if
-possible, twelve men in whose minds the accused has not
-been already “tried by newspaper” and condemned or
-acquitted. When the public feeling in a community is
-such that it will be impossible for a party to an action to
-obtain an unprejudiced jury, a change of venue is allowed
-to some other county where the state of the public mind
-is more judicial. It is a significant fact that nearly all
-<span class='pageno' id='Page_175'>175</span>applications for such change in the place of trial from New
-York City have been for many years based mainly upon
-complaints of the inflammatory zeal of the sensational
-press.</p>
-
-<p class='c010'>The courts in Massachusetts (where judges are not
-elected by the people, but are appointed by the governor)
-have been very prompt in dealing in a very wholesome and
-summary way with editors of papers publishing matter
-calculated to affect improperly the fairness of jury trials.
-Whether it be from better principles or an inspiring fear of
-jail, the courts of public justice in that state receive little
-interference from unwarranted newspaper stories. Some
-of the cases in which summary punishment has been meted
-out from the bench to Massachusetts editors will impress
-New York readers rather curiously. For example, just
-before the trial of a case involving the amount of compensation
-the owner of land should receive for his land taken
-for a public purpose, a newspaper in Worcester informed
-its readers that “the town offered Loring [the plaintiff]
-$80 at the time of the taking, but he demanded $250, and
-not getting it, went to law.” Another paper published
-substantially the same statement, and both were summarily
-punished by fine, the court holding that these
-articles were calculated to obstruct the course of justice,
-and that they constituted contempt of court. During the
-trial of a criminal prosecution in Boston a few years ago
-against a railway engineer for manslaughter in wrecking
-his train, the editor of the <cite>Boston Traveler</cite> intimated editorially
-that the railway company was trying to put the
-blame on the engineer as a scapegoat, and that the result
-of the trial would probably be in his favor. The editor
-was sentenced to jail for this publication. The foregoing
-are undoubtedly extreme cases, and are chosen simply to
-show the extent to which some American courts will go in
-<span class='pageno' id='Page_176'>176</span>punishing newspaper contempts. All of these decisions
-were taken on appeal to the highest court of the state and
-were there affirmed. The California courts have been
-equally vigorous in several cases of recent years, notably
-in connection with publications made during the celebrated
-Durant murder trial in San Francisco.</p>
-
-<p class='c010'>The English courts are, if anything, even more severe
-in this class of cases, a recent decision of the Court of
-King’s Bench being a noteworthy illustration. During
-the trial of two persons for felony, the “special crime investigator”
-of the <cite>Bristol Weekly Dispatch</cite> sent to his
-paper reports, couched in a fervid and sensational form,
-containing a number of statements relating to matters as
-to which evidence would not have been admissible in any
-event against the defendants on their trial, and reflecting
-severely on their characters. Both of the defendants
-referred to were convicted of the crime for which they
-were indicted, and sentenced to long terms of imprisonment.
-Shortly after their conviction and sentence the editor
-of the <cite>Dispatch</cite> and this special crime investigator were
-prosecuted criminally for perverting the course of justice,
-and each of them was sentenced to six weeks in prison.
-Lord Alverstone, who rendered the opinion on the appeal
-taken by the editor and reporter, in affirming the judgment
-of conviction, expresses himself in language well worth
-repeating. He says:<a id='r8' /><a href='#f8' class='c015'><sup>[8]</sup></a>—</p>
-
-<div class='footnote' id='f8'>
-<p class='c010'><a href='#r8'>8</a>. 1 K. B. (1902), 77.—G. W. A.</p>
-</div>
-
-<p class='c010'>“A person accused of crime in this country can properly
-be convicted in a court of justice only upon evidence which
-is legally admissible, and which is adduced at his trial in
-legal form and shape. Though the accused be really guilty
-of the offense charged against him, the due course of law
-and justice is nevertheless perverted and obstructed if
-<span class='pageno' id='Page_177'>177</span>those who have to try him are induced to approach the
-question of his guilt or innocence with minds into which
-prejudice has been instilled by published assertions of his
-guilt, or imputations against his life and character to which
-the laws of the land refuse admission as evidence.”</p>
-
-<p class='c010'>In the state of New York the courts have permitted
-themselves to be deprived of the greater portion of the
-power which the courts of Massachusetts, in common with
-those of most of the states, exercise of punishing for contempt
-the authors of newspaper publications prejudicial
-to fair trials. Some twenty-five years ago the state legislature
-passed an act defining and limiting the cases in
-which summary punishment for contempt should be inflicted
-by the courts. Similar legislation has been attempted
-in other states, only to be declared unconstitutional
-by the courts themselves, which hold that the power
-to punish is inherent in the judiciary independently of legislative
-authority, and that, as the Supreme Court of Ohio
-says, “The power the legislature does not give, it cannot
-take away.” But while the courts of Ohio, Virginia,
-Georgia, Indiana, Kentucky, Arkansas, Colorado, and
-California have thus resisted legislative encroachment upon
-their constitutional powers, the highest court of New York
-has submitted to having its power to protect its own usefulness
-and dignity shorn and curtailed by the legislature.
-The result is that while by legislative permission they may
-punish the editor or proprietor of a paper for contempt, it
-can be <em>only</em> when the offense consists in publishing “a
-false or grossly inaccurate report of a judicial proceeding.”
-The insufficiency of such a power is apparent when one
-considers that the greater number of the cartoons and
-comments contained in publications fairly complained of
-as prejudicing individual legal rights are not, and do not
-pretend to be, reports of judicial proceedings at all, but
-<span class='pageno' id='Page_178'>178</span>are entirely accounts of matters “outside the record.” If
-the acts done, for example, in any of the cases cited as
-illustrations above, had been done under similar circumstances
-in New York, the New York courts would have
-been powerless to take any proceeding whatever in the
-nature of contempt against the respective offenders. The
-result is that in the state which suffers most from the gross
-and unbridled license of a sensational and lawless press the
-courts possess the least power to repress and restrain its
-excesses. A change of law which shall give New York
-courts power to deal summarily with trial by newspaper is
-imperatively needed.</p>
-
-<p class='c010'>To the two examples which have just been given of the
-direct influence which counting-house journalism seeks to
-exert upon judges and jurors, might be added others of
-equal importance, would space permit. But all improper
-influences upon legislators or other public officials, or upon
-judges or jurors, which these papers may exercise or attempt
-to exercise, are as naught in comparison with their
-systematic and constant efforts to instill into the minds of
-the ignorant and poor, who constitute the greater part of
-their readers, the impression that justice is not blind but
-bought; that the great corporations own the judges, particularly
-those of the Federal courts, body and soul; that
-American institutions are rotten to the core, and that legislative
-halls and courts of justice exist as instruments of
-oppression, to preserve the rights of property by denying
-or destroying the rights of man. No greater injury
-can be done to the working people than to create in their
-minds this false and groundless suspicion concerning the
-integrity of the judiciary. In a country whose political
-existence, in the ultimate analysis, depends so largely upon
-the intelligence and honesty of its judges, the general welfare
-requires, not merely that judges should be men of
-<span class='pageno' id='Page_179'>179</span>integrity, but that the people should believe them to be so.
-It is this confidence which counting-house journalism has
-set itself deliberately at undermining. It is not so important
-that the people should believe in the wisdom of their
-judges. The liberty of criticism is not confined to the bar
-and what Judge Grover used to call “the lawyer’s inalienable
-privilege of damning the adverse judge—out of
-court.” There is no divinity which hedges a judge. His
-opinions and his personality are proper subjects for criticism,
-but the charge of corruption should not be made
-recklessly and without good cause.</p>
-
-<p class='c010'>It is noticeable that this charge of corruption which
-yellow journalism makes against the courts is almost invariably
-a wholesale charge, never accompanied by any
-specific accusation against any definite official. These
-general charges are more frequently expressed by cartoon
-than by comment. The big-chested Carthaginian labeled
-“The Trusts,” holding a squirming Federal judge in his
-fist, is a cartoon which in one form or another appears
-in some of these papers whenever an injunction is granted
-in a labor dispute at the instance of some great corporation.
-Justice holding her scales with a workingman unevenly
-balanced by an immense bag of gold; a human
-basilisk with dollar marks on his clothes, a judge sticking
-out of his pocket, and a workingman under his foot; Justice
-holding her scales in one hand while the other is
-conveniently open to receive the bribe that is being
-placed in it—these and many other cartoons of similar
-character and meaning are familiar to all readers of sensational
-newspapers. If their readers believe the cartoons,
-what faith can they have left in American institutions?
-What alternative is offered but anarchy if wealth has
-poisoned the fountains of justice; if reason is powerless
-<span class='pageno' id='Page_180'>180</span>and money omnipotent? If the judges are corrupt, the
-political heavens are empty.</p>
-
-<p class='c010'>There is no occasion to defend the American judiciary
-from charges of wholesale corruption. They might be
-passed over in silence if they were addressed merely to the
-educated and intelligent, or to those familiar by personal
-contact with the actual operations of the courts. That
-there are many judicial decisions rendered which are unsound
-in their reasoning may be readily granted. That
-some of the Federal judges are men of very narrow gauge,
-and that, during the recent coal strike for example, in granting
-sweeping, wholesale injunctions against strikers they
-have accompanied their decrees at times with opinions so
-unjudicial, so filled with mediæval prejudice and rancor
-against legitimate organizations of working people as to
-rouse the indignation of right-minded men, may be admitted.
-But prejudice and corruption are totally dissimilar.
-There is always hope that an honest though
-prejudiced man may in time see reason. This hope inspires
-patience and forbearance. Justice can wait with confidence
-while the prejudiced or ultra-conservative judge
-grows wise, and the principles of law are strongest and
-surest when they have been established by surmounting
-the prejudice and doubts of many timid and over-conservative
-men. But justice and human progress should
-not and will not wait until the corrupt judge becomes
-honest. To thoughtful men the severest charge yet to be
-made against this new journalism is not merely the influence
-it attempts to exert, and perhaps does exert, in particular
-cases, but that, wantonly and without just cause, it
-endeavors to destroy in the hearts and minds of thousands
-of newspaper readers a deserved confidence in the integrity
-of the courts and a patient faith in the ultimate triumph
-of justice by law.</p>
-
-<div class='chapter'>
- <span class='pageno' id='Page_181'>181</span>
- <h2 class='c008'>THE CRITIC AND THE LAW</h2>
-</div>
-
-<div class='nf-center-c0'>
-<div class='nf-center c005'>
- <div>BY RICHARD WASHBURN CHILD</div>
- </div>
-</div>
-
-<h3 class='c012'>I</h3>
-
-<p class='c013'>A recent prosecution by the People of New York, represented
-by Mr. Jerome, of a suit for criminal libel, attracted
-the attention of the entire nation. The alleged
-libel set forth in the complaint had appeared in <cite>Collier’s
-Weekly</cite>, stating the connection of a certain judge with a
-certain unwholesome publication. The defense to this
-action was that the statement was true; and, somewhat to
-the joy of all concerned, excepting the judge, the unwholesome
-publication, and those who were exposed in the
-course of trial as being its creatures, the jury were obliged
-to find that this defense was sound.<a id='r9' /><a href='#f9' class='c015'><sup>[9]</sup></a> From a lawyer’s point
-of view it was surprising to find that even professional
-critics and editorial writers looked upon this case as involving
-that part of the Common Law which prescribes
-the limits of criticism. It only needs to be pointed out
-that the statement relied upon as defamation was a statement
-of fact, to show that the case against the Collier
-editors involved no question of a critic’s right to criticise
-or an editor’s right to express his opinion. If the suit had
-been founded on the criticism of the contents of the unwholesome
-publication which had been offered to the public
-for those to read who would, then the law of fair comment
-would have controlled. No doubt, however, even
-the trained guides to the public taste seldom realize the
-<span class='pageno' id='Page_182'>182</span>presence of a law governing their freedom of comment.
-Such law is in force none the less, and, though the instinct
-to express only fair and honest opinion will generally suffice
-to prevent a breach of legal limits, it is evident that
-the consideration of the law upon the subject is important,
-not only to the professional critic, but to any man who
-has enough opinion on matters of public interest to be
-worth an expression.</p>
-
-<div class='footnote' id='f9'>
-<p class='c010'><a href='#r9'>9</a>. The verdict for <cite>Collier’s Weekly</cite>, the defendant, was rendered on
-January 26, 1906. Cf. <cite>Collier’s Weekly</cite>, February 10, 1906, vol. 36, p.
-23.—<span class='sc'>Ed.</span></p>
-</div>
-
-<p class='c010'>It is public policy that the free expression of opinion on
-matters of public interest should be as little hampered as
-possible. Fair comment, says the law, is the preventive
-of affectation and folly, the educator of the public taste
-and ethics, and the incentive to progress in the arts. Often
-fair comment is spoken of as privileged. But privilege in
-its legal sense means that some statement is allowed to some
-particular person on some particular occasion—a statement
-that would be libel or slander unless it came within
-the realm of privilege. On the other hand, fair comment
-is not the right of any particular person or class, or the
-privilege of any particular occasion; it is not exclusively
-the right of the press or of one who is a critic in the sense
-that he is an expert. Doubtless the newspaper or professional
-critic is given a greater latitude by juries, who share
-the prevalent and not ill-advised view that opinion expressed
-by the public press is usually more sound than
-private comment. The law, however, recognizes no such
-distinction. Any one may be a critic.</p>
-
-<p class='c010'>In civil actions of defamation, truth in a general way is
-always a defense; whether the person against whom the suit
-is brought has made a statement of fact or opinion, if he
-can prove his words to be true, he is safe from liability.
-Such was the defense of the Collier editors in the criminal
-case mentioned above. Fair comment, however, does not
-<span class='pageno' id='Page_183'>183</span>need to be true to be defended, for it is, if we may use the
-phrase, its own defense. Then what is fair comment?</p>
-
-<p class='c010'>The right to comment is confined to matters which are
-of interest to the public. To endeavor to give a list of
-matters answering this requirement would be an endless
-task; even the courts of England and this country have
-passed upon only a few. Instances when the attention,
-judgment, and taste of the public are called upon are,
-however, most frequent in the fields of politics and of the
-arts. Such are the acts of those entrusted with functions
-of government, the direction of public institutions and
-possibly church matters, published books, pictures which
-have been exhibited, architecture, theatres, concerts, and
-public entertainments. Two reasons prohibit comment
-upon that which has not become the affair of the public nor
-has been offered to the attention of the public:—the public
-is not benefited by the criticism of that which it does
-not know, and about which it has no concern, and the act
-of the doer or the work of the artist against which the comment
-is directed cannot be said to have been submitted to
-open criticism.</p>
-
-<p class='c010'>The requirement, which seems right in principle, and
-which has been laid down many times in the remarks
-of English judges, was perhaps overlooked in Battersby
-vs. Collier, a New York case. Colonel Battersby, it appeared,
-was a veteran of the Civil War, and for six years
-had been engaged in painting a picture representing the
-dramatic meeting of General Lee and General Grant, at
-which Colonel Battersby was present. This painting was
-intended for exhibition at the Columbian Exposition. Unfortunately,
-a few days before Christmas, a young woman
-of a literary turn of mind had an opportunity to view this
-immense canvas, and was less favorably impressed with
-the painting than with the pathos surrounding its inception
-<span class='pageno' id='Page_184'>184</span>and development. Accordingly she wrote a story
-headed by that handiest of handy titles, <cite>The Colonel’s
-Christmas</cite>, but she did not sufficiently conceal the identity
-of her principal character. Colonel Battersby sued the
-publishers, and for damages relied upon the aspersions cast
-upon his picture, which in the story was called a “daub.”
-More than that, there occurred in the narrative these
-words: “What matters it if the Colonel’s ideas of color,
-light, and shade were a trifle hazy, if his perspective was
-a something extraordinary, his ‘breadth’ and ‘treatment’
-and ‘tone’ truly marvelous, the Surrender was a great,
-vast picture, and it was the Colonel’s life.” The court held
-that this was a fair criticism; but it does not plainly appear
-that Colonel Battersby had yet submitted his six-year
-painting to the attention of the public, or that it had
-at the time become an object of general public interest;
-and if it had not, the decision would seem doubtful in
-principle.</p>
-
-<p class='c010'>On the other hand, in Gott vs. Pulsifer there was involved
-the “Cardiff Giant,” which all remember as the
-merriest of practical jokes in rock, which made Harvard
-scientists rub their eyes and called forth from one Yale
-professor a magazine article to prove that the man of
-stone was the god Baal brought to New York State by
-the Phœnicians. The court said that all manner of abuse
-might be heaped on the Giant’s adamant head. “Anything
-made subject of public exhibition,” said they, “is
-open to fair and reasonable comment, no matter how
-severe.” So you might with impunity call the Cardiff
-Giant, or Barnum’s famous long-haired horse, a hoax;
-they were objects of general public interest, and any one
-might have passed judgment upon them.</p>
-
-<p class='c010'>Letters written to a newspaper may be criticised most
-severely, as often happens when Constant Reader enters
-<span class='pageno' id='Page_185'>185</span>into a warfare of communication with Old Subscriber; and
-so long as the contention is free from actionable personalities,
-and remains within the bounds of fair comment,
-neither will find himself in trouble. Nor is the commercial
-advertisement immune from caustic comment, if the comment
-is sincere. The rhymes in the street cars, the posters
-on the fences, the handbill that is thrust over the domestic
-threshold, and the signboard, that has now become a factor
-in every rural sunset or urban sunrise, must bear the comment
-upon their taste, their efficiency, and their ingenuity,
-which by their very nature they invite. In England a
-writer was sued by the maker of a commodity for travelers
-advertised as the “Bag of Bags.” The writer thought the
-commercial catch-name was silly, vulgar, and ill-conceived,
-and he said so. The manufacturer in court urged
-that the comment injured his trade; but the judges were
-inclined to think that an advertisement appealing to the
-public was subject to the public opinion and its fair expression.
-What is of interest to the general public, so that
-comment thereon will be a right of the public, may, however,
-in certain cases trouble the jury. A volume of love
-sonnets printed and circulated privately, and the architecture
-of a person’s private dwelling, might furnish very
-delicate cases.</p>
-
-<p class='c010'>In a time when those who desire to be conspicuous succeed
-so well in becoming so, it is rather amusing to wonder
-just what may be the difference between the right to comment
-on the dancer on the stage, and on the lady who, if
-she has her way, will sit in a box. Both court public
-notice—the dancer by her penciled eyebrows, her tinted
-cheeks, her jewelry, her gown, and her grace; the lady in
-the box, perhaps, by all these things except the last; both
-wish favorable comment, and perhaps ought to bear ridicule,
-if their cheeks are too tinted, their eyebrows too
-<span class='pageno' id='Page_186'>186</span>penciled, their jewelry too generous, and their gowns too
-ornate. A more sober view, however, will show that the
-matter is one of proof. The dancer who exhibits herself
-and her dance for a consideration necessarily invites expressions
-of opinion, but it would be difficult to show in a
-court of law that the gala lady in the box meant to seek
-either commendation—or disapproval.</p>
-
-<p class='c010'>A vastly more important and interesting query, and one
-which must arise from the present state and tendency of
-industrial conditions, is whether the acts of men in commercial
-activity may ever become so prominent, and so
-far-reaching in their effect, that it can well be said that
-they compel a universal public interest, and that public
-comment is impliedly invited by reason of their conspicuous
-and semi-public nature. It may be said that at no
-time have private industries become of such startling interest
-to the community at large as at present in the United
-States. At least a few have had an effect more vital to
-citizens, perhaps, than the activities of some classes of
-public officials which are open to fair comment, and certainly
-more vital than the management of some semi-public
-institutions, which also are open to honest criticism.</p>
-
-<p class='c010'>As to corporations, it would seem that, as the public,
-through the chartering power of legislation, gives them a
-right to exist and act, an argument that the public retains
-the right to comment upon their management must have
-some force; in the case of other forms of commercial activity,
-whose powers are inherent and not delegated, the question
-must rest on the determination of the best public
-policy—a determination which in all classes of cases decides,
-and ought to decide, the right of fair comment.</p>
-
-<div>
- <span class='pageno' id='Page_187'>187</span>
- <h3 class='c014'>II</h3>
-</div>
-
-<p class='c013'>When once the comment is decided to be upon a matter
-of public interest, there arises the question whether or
-not the comment is fair. The requirement of the law in
-regard to fairness is not based, as might be supposed,
-upon the consideration whether comment is mild or severe,
-serious or ridiculing, temperate or exaggerated; the
-critic is not hampered in the free play of his honest opinions;
-he is not prohibited from using the most stinging
-satire, the most extravagant burlesque, or the most lacerating
-invective.</p>
-
-<p class='c010'>In 1808, Lord Ellenborough, in Carr vs. Hood, stated
-the length of leash given to the critic, and the law has not
-since been changed. Sir John Carr, Knight, was the
-author of several volumes, entitled <cite>A Stranger in France</cite>,
-<cite>A Northern Summer</cite>, <cite>A Stranger in Ireland</cite>, and other titles
-of equal connotation. Thomas Hood was rather more
-deserving of a lasting place in literature than his victim,
-because of his sense of humor, and his well-known rapid-fire
-satire. According to the declaration of Sir John Carr,
-the plaintiff, Hood had published a book of burlesque in
-which there was a frontispiece entitled “The Knight leaving
-Ireland with Regret,” and “containing and representing
-in the said print, a certain false, scandalous, malicious
-and defamatory and ridiculous representation of said Sir
-John in the form of a man of ludicrous and ridiculous appearance
-holding a pocket handkerchief to his face, and
-appearing to be weeping,” and also representing “a malicious
-and ridiculous man of ludicrous and ridiculous appearance
-following the said Sir John,” and bending under the
-weight of several books, and carrying a tied-up pocket
-handkerchief with “Wardrobe” printed thereon, “thereby
-falsely scandalously and maliciously meaning and intending
-<span class='pageno' id='Page_188'>188</span>to represent, for the purpose of rendering the said Sir
-John ridiculous and exposing him to laughter, ridicule and
-contempt,” that the books of the said Sir John “were so
-heavy as to cause a man to bend under the weight thereof,
-and that his the said Sir John’s wardrobe was very small
-and capable of being contained in a pocket handkerchief.”
-And at the end of this declaration Sir John alleged that
-he was damaged because of the consequent decline in his
-literary reputation, and, it may be supposed, because thereafter
-his books did not appear in the list of the “six bestsellers”
-in the Kingdom.</p>
-
-<p class='c010'>But no recovery was allowed him, for it was laid down
-that if a comment, in whatever form, only ridiculed the
-plaintiff as an author, there was no ground for action. Said
-the eminent justice, “One writer, in exposing the follies
-and errors of another, may make use of ridicule, however
-poignant. Ridicule is often the fittest weapon for such a
-purpose.... Perhaps the plaintiff’s works are now unsalable,
-but is he to be indemnified by receiving a compensation
-from the person who has opened the eyes of the
-public to the bad taste and inanity of his compositions?...
-We must not cramp observations on authors and
-their works.... The critic does a great service to the
-public who writes down any vapid or useless publication,
-such as ought never to have appeared. He checks the dissemination
-of bad taste, and prevents people from wasting
-both their time and money upon trash. Fair and candid
-criticism every one has a right to publish, although the
-author may suffer a loss from it. Such a loss the law does
-not consider an injury, because it is a loss which the party
-ought to sustain. It is, in short, the loss of fame and
-profits to which he was never entitled.”</p>
-
-<p class='c010'>Criticism need not be fair and just, in the sense that it
-conforms to the judgment of the majority of the public, or
-<span class='pageno' id='Page_189'>189</span>the ideas of a judge, or the estimate of a jury; but it must
-remain within certain bounds circumscribed by the law.</p>
-
-<p class='c010'>In the first place, comment must be made honestly; in
-recent cases much more stress has been laid upon this point
-than formerly. It is urged that, if criticism is not sincere,
-it is not valuable to the public, and the ground of public
-policy, upon which the doctrine of fair criticism is built,
-fails to give support to comment which is born of improper
-motives or begotten from personal hatred or malice. Yet
-he who seeks for cases of criticism which have been decided
-against the critic solely on the ground that the critic was
-malicious must look far. The requirement in practice
-seems difficult of application, since, if the critic does not
-depart from the work that he is criticising, to strike at the
-author thereof as a private individual, and does not mix
-with his comment false statements or imputations of bad
-motives, there is nothing to show legal malice, and it is
-almost impossible to prove actual malice. If you should
-conclude that your neighbor’s painting which has been on
-exhibition is a beautiful marine, but if, because you do not
-like your neighbor, you pronounce it to be a dreadful mire
-of blue paint, it would be very hard for any other person
-to prove that at the moment you spoke you were not
-speaking honestly. Again, if the comment is within the
-other restrictions put by the law upon criticism, it would
-seem that to open the question whether or not the comment
-was malicious, is in effect very nearly submitting to
-the jury the question whether or not they disagree with
-the critic, since the jury have no other method of reaching
-a conclusion that the critic was or was not impelled by
-malice.</p>
-
-<p class='c010'>Malice, in fact, is a bugaboo in the law—and the law,
-especially the civil law, avoids dealing with him whenever
-it can. Yet it is quite certain that malice must be a consideration
-<span class='pageno' id='Page_190'>190</span>in determining what is fair comment; an opinion
-which is not honest is of no help to the public in its striving
-to attain high morals and unerring discernment. All the
-reasons of public policy that give criticism its rights fly
-out of the window when malice walks in at the door.</p>
-
-<p class='c010'>Some decisions of the courts seem to set the standard of
-fair comment even higher. They not only demand that
-the critic speak with an honest belief in his opinion, but
-insist also that a person taking upon himself to criticise
-must exercise a reasonable degree of judgment. As one
-English judge expressed it in charging the jury: “You
-must determine whether any fair man, however exaggerated
-or obstinate his views, would have said what this
-criticism has said.” It would seem, however, that in many
-cases this would result in putting the judgment of the jury
-against that of the critic. To ask the jury whether this
-comment is such as would be made by a fair man is not
-distinguishable from asking them whether the comment is
-fair, and it sometimes happens that, in spite of the opinion
-of the jury,—in fact, the opinion of all the world,—the
-single critic is right, and the rest of the community all
-wrong. Does any one doubt that the comment of Columbus
-upon the views of those who opposed him would have
-been considered unfair by a jury of his time, until this
-doughty navigator proved his judgment correct? What
-would have happened in a court of law to the man who
-first said that those who wrote that the earth was flat were
-stupidly ignorant? Often the opinion or criticism which is
-the most valuable to the community as a contribution to
-truth is the very opinion which the community as a body
-would call a wild inference by an unfair man; to hold the
-critic up to the standard of a “fair man” is to deprive the
-public of the benefit of the most powerful influences against
-the perpetuity of error.</p>
-
-<p class='c010'><span class='pageno' id='Page_191'>191</span>No better illustration could be found than the case of
-Merrivale and Wife <i><span lang="la" xml:lang="la">vs.</span></i> Carson, in which a dramatic critic
-said of a play: “<cite>The Whip Hand</cite>&nbsp;... gives us nothing
-but a hash-up of ingredients which have been used <i><span lang="la" xml:lang="la">ad
-nauseam</span></i>, until one rises in protestation against the loving,
-confiding, fatuous husband with the naughty wife, and her
-double existence, the good male genius, the limp aristocrat,
-and the villainous foreigner. And why dramatic
-authors will insist that in modern society comedies the
-villain must be a foreigner, and the foreigner must be a
-villain, is only explicable on the ground that there is more
-or less romance about such gentry. It is more in consonance
-with accepted notions that your continental croupier
-would make a much better fictitious prince, marquis,
-or count, than would, say, an English billiard-maker or
-stable lout. And so the Marquis Colonna in <cite>The Whip
-Hand</cite> is offered up by the authors upon the altar of tradition,
-and sacrificed in the usual manner when he gets too
-troublesome to permit of the reconciliation of husband and
-wife and lover and maiden, and is proved, also much as
-usual, to be nothing more than a kicked-out croupier.”</p>
-
-<p class='c010'>The jury found that this amounted to falsely setting
-out the drama as adulterous and immoral, and was not the
-criticism of a fair man. Granting that there was the general
-imputation of immorality, it seems, justly considered,
-a matter of the critic’s opinion. Is not the critic in effect
-saying, “To my mind the play is adulterous; no matter
-what any one else may think, the play suggests immorality
-to me”? And if this is the honest opinion of the critic, no
-matter how much juries may differ from him, it would
-seem that to stifle this individual expression was against
-public policy, the very ground on which fair criticism becomes
-a universal right. It does not very clearly appear
-that the case of Merrivale and Wife <i><span lang="la" xml:lang="la">vs.</span></i> Carson was decided
-<span class='pageno' id='Page_192'>192</span>exclusively on the question whether the criticism was that
-of a fair man, but this was the leading point of the case.
-The decision and the doctrine it sets forth seem open to
-much doubt.</p>
-
-<h3 class='c014'>III</h3>
-
-<p class='c013'>Criticism must never depart from a consideration of the
-work of the artist or artisan, or the public acts of a person,
-to attack the individual himself, apart from his connection
-with the particular work or act which is being criticised.
-The critic is forbidden to touch upon the domestic
-or private life of the individual, or upon such matters concerning
-the individual as are not of general public interest,
-at the peril of exceeding his right. Whereas, in Fry vs.
-Bennett, an article in a newspaper purported to criticise
-the management of a theatrical troupe, it was held to contain
-a libel, since it went beyond matters which concerned
-the public, and branded the conduct of the manager toward
-his singers as unjust and oppressive.</p>
-
-<p class='c010'>J. Fenimore Cooper was plaintiff in another suit which
-illustrates the same rule of law. This author had many
-a gallant engagement with his critics, and, though it has
-been said that a man who is his own lawyer has a fool for
-a client, Mr. Cooper, conducting his own actions, won
-from many publishers, including Mr. Horace Greeley and
-Mr. Webb. In Cooper vs. Stone the facts reveal that the
-author, having completed a voluminous <cite>Naval History of
-the United States</cite>, in which he had given the lion’s share
-of credit for the Battle of Lake Erie, not to the commanding
-officer, Oliver H. Perry, but to Jesse D. Elliot, who
-was a subordinate, was attacked by the <cite>New York Commercial
-Advertiser</cite>, which imputed to the author “a disregard
-of justice and propriety as a man,” represented him
-as infatuated with vanity, mad with passion, and publishing
-<span class='pageno' id='Page_193'>193</span>as true, statements and evidence which had been
-falsified and encomiums which had been retracted. This
-was held to exceed the limits of fair criticism, since it attacked
-the character of the author as well as the book
-itself.</p>
-
-<p class='c010'>The line, however, is not very finely drawn, as may be
-seen by a comparison of the above case with Browning vs.
-Van Rensselaer, in which the plaintiff was the author of a
-genealogical treatise entitled <cite>Americans of Royal Descent</cite>.
-A young woman, who was interested in founding a society
-to be called the “Order of the Crown,” wrote to the defendant,
-inviting her to join and recommending to her the book.
-The latter answered this letter with a polite refusal, saying
-that she thought such a society was un-American and
-pretentious, and that the book gave no authority for its
-statements. The court said that this, even though it implied
-that the author was at fault, was not a personal
-attack on his private character.</p>
-
-<p class='c010'>An intimate relationship almost always exists between
-the doer of an act which interests the public and the act
-itself; the architect is closely associated with his building,
-the painter with his picture, the author with his works,
-the inventor with his patent, the tradesman with his advertisement,
-and the singer with his song; and the critic will
-find it impossible not to encroach to some extent upon the
-personality of the individual. It seems, however, that the
-privilege of comment extends to the individual only so far
-as is necessary to intelligent criticism of his particular work
-under discussion. To write that Mr. Palet’s latest picture
-shows that some artists are only fit to paint signs is a comment
-on the picture, but to write, apart from comment
-upon the particular work, that Mr. Palet is only fit to
-paint signs is an attack upon the artist, and if it is untrue,
-it is libel for which the law allows recovery.</p>
-
-<p class='c010'><span class='pageno' id='Page_194'>194</span>No case presents a more complete confusion of the individual
-and his work than that of an actor. His physical
-characteristics, as well as his personality, may always be
-said to be presented to general public interest along with
-the words and movements which constitute his acting.
-The critic can hardly speak of the performance without
-speaking of the actor himself, who, it may be argued, presents
-to a certain extent his own bodily and mental characteristics
-to the judgment of the public, almost as much
-as do the ossified man and the fat lady of the side show.</p>
-
-<p class='c010'>The case of Cherry <i><span lang="la" xml:lang="la">vs.</span></i> the <cite>Des Moines Leader</cite> will serve
-to illustrate how far the critic who is not actuated by malice
-may comment upon the actors as well as the performance,
-and still be held to have remained within the limits of fair
-criticism. The three Cherry sisters were performers in a
-variety act, which consisted in part of a burlesque on
-<cite>Trilby</cite>, and a more serious presentation entitled, <cite>The
-Gypsy’s Warning</cite>. The judge stated that in his opinion
-the evidence showed that the performance was ridiculous.
-The testimony of Miss Cherry included a statement that
-one of the songs was a “sort of eulogy on ourselves,” and
-that the refrain consisted of these words:—</p>
-
-<div class='lg-container-b c016'>
- <div class='linegroup'>
- <div class='group'>
- <div class='line'>“Cherries ripe and cherries red;</div>
- <div class='line'>The Cherry Sisters are still ahead.”</div>
- </div>
- </div>
-</div>
-
-<p class='c019'>She also stated that in <cite>The Gypsy’s Warning</cite> she had taken
-the part of a Spaniard or a cavalier, and that she always
-supposed a Spaniard and a cavalier were one and the same
-thing. The defendant published the following comment on
-the performance: “Effie is an old jade of fifty summers,
-Jessie a frisky filly of forty, and Addie, the flower of the
-family, a capering monstrosity of thirty-five. Their long,
-skinny arms, equipped with talons at the extremities,
-swung mechanically, and anon waved frantically at the
-<span class='pageno' id='Page_195'>195</span>suffering audience. The mouths of their rancid features
-opened like caverns, and sounds like the wailings of damned
-souls issued therefrom. They pranced around the stage
-with a motion that suggested a cross between the <i><span lang="fr" xml:lang="fr">danse du
-ventre</span></i> and fox-trot—strange creatures with painted faces
-and hideous mien.” This was held to be fair criticism and
-not libelous; for the Misses Cherry to a certain extent
-presented their personal appearance as a part of their
-performance.</p>
-
-<p class='c010'>The critic must not mix with his comment statement of
-facts which are not true, since the statement of facts is not
-criticism at all. In Tabbart <i><span lang="la" xml:lang="la">vs.</span></i> Tipper, the earliest case
-on the subject, the defendant, in order to ridicule a book
-published for children, printed a verse which purported to
-be an extract from the book, and it was held that this
-amounted to a false accusation that the author had published
-something which in fact he had never published; it
-was not comment, but an untrue statement of fact. So
-when, as in Davis <i><span lang="la" xml:lang="la">vs.</span></i> Shepstone, the critic, in commenting
-upon the acts of a government official in Zululand, falsely
-stated that the officer had been guilty of an assault upon
-a native chief, the critic went far beyond comment, and
-was liable for defamation. Not unlike Tabbart <i><span lang="la" xml:lang="la">vs.</span></i> Tipper
-is a recent case, Belknap <i><span lang="la" xml:lang="la">vs.</span></i> Ball. The defendant, during
-a political campaign, printed in his newspaper a coarsely
-executed imitation of the handwriting of a political candidate
-of the opposing party, and an imitation of his signature
-appeared beneath. The writing contained this misspelled,
-unrhetorical sentence: “I don’t propose to go into
-debate on the tariff differences on wool, quinine, and such,
-because I ain’t built that way.” Readers were led to believe
-that this was a signed statement by the candidate,
-and the newspaper was barred from setting up the plea
-that the writing was only fair criticism made through the
-<span class='pageno' id='Page_196'>196</span>means of a burlesque; it was held that imputing to the
-plaintiff something he had never written amounted to a
-false statement of fact, and was not within fair comment.</p>
-
-<p class='c010'>The dividing line between opinion and statement of fact
-is, however, most troublesome. Mr. Odgers, in his excellent
-work on <cite>Libel and Slander</cite>, remarks that the rule for
-the distinction between the two should be that “if facts
-are known to hearers or readers or made known by the
-writer, and their opinion or criticism refers to these true
-facts, even if it is a statement in form, it is no less an
-opinion. But if the statement simply stands alone, it is
-not defended.” Applying this rule, what if a critic makes
-this simple statement: “The latest book of Mr. Anonymous
-is of interest to no intelligent man”? According to
-the opinion of Mr. Odgers, it would seem that such a sentence
-standing alone was a statement of fact, whereas it is
-manifest that no one can think that the critic meant to say
-more than that in his opinion the book was not interesting.
-In Merrivale and Wife <i><span lang="la" xml:lang="la">vs.</span></i> Carson, the jury found that the
-words used by the critic described the play as adulterous,
-and the court said that this was a misdescription of the
-play—a false statement of fact; but an adulterous play
-may be one which is only suggestive of adultery; and even
-if the critic had baldly said that the play was adulterous,
-many of us would think that he was only expressing his
-opinion.</p>
-
-<p class='c010'>Since the test of whether the statement is of opinion or
-of fact lies, not in what the critic secretly intended, but
-rather in what the hearer or reader understood, the question
-is for the jury, and, it seems, should be presented to
-them by the court in the form: “Would a reasonable man
-under the circumstances have understood this to be a statement
-of opinion or of fact?”</p>
-
-<p class='c010'>One other care remains for the critic: he must not falsely
-<span class='pageno' id='Page_197'>197</span>impute a bad motive to the individual when commenting
-upon his work. No less a critic than Ruskin was held to
-have made this mistake in the instance of his criticism of
-one of Mr. Whistler’s pictures. This well-known libel case
-may be found reported in the <cite>Times</cite> for November 26 and
-27, 1878. “The mannerisms and errors of these pictures,”
-wrote Mr. Ruskin, alluding to the pictures of Mr. Burne-Jones,
-“whatever may be their extent, are never affected
-or indolent. The work is natural to the painter, however
-strange to us, and is wrought with utmost care, however
-far, to his own or our desire, the result may yet be incomplete.
-Scarcely as much can be said for any other picture
-in the modern school; their eccentricities are almost always
-in some degree forced, and their imperfections gratuitously
-if not impertinently indulged. For Mr. Whistler’s own
-sake, no less than for the protection of the purchaser, Sir
-Coutts Lindsay ought not to have admitted works into the
-gallery in which the ill-educated conceit of the artist so
-nearly approached the aspect of wilful imposture. I have
-seen and heard much of cockney impudence before now,
-but never expected to hear a coxcomb ask 200 guineas for
-flinging a pot of paint in the public’s face.”</p>
-
-<p class='c010'>Out of all this, stinging as it must have been to Mr.
-Whistler, unless, since he loved enemies and hated friends,
-he therefore found pleasure in the metaphorical thrashings
-he received, the jury could find only one phrase, “wilful
-imposture,” which, because it imputed bad motives, overstepped
-the bounds of fair criticism.</p>
-
-<p class='c010'>Mr. Odgers’s treatise states the rule to be that “When
-no ground is assigned for an inference of bad motives, or
-when the writer states the imputation of bad motives as a
-fact within his knowledge, then he is only protected if the
-imputation is true. But when the facts are set forth, together
-with the inference, and the reader may judge of the
-<span class='pageno' id='Page_198'>198</span>right or wrong of the opinion or inference, then if the facts
-are true, the writer is protected.” It is, however, difficult
-to see why the imputation of bad motives in the doer of an
-act or the creator of a work of art should in any case come
-under the right of fair comment, for, no matter how bad
-the motives of the individual may be, they are of no consequence
-to the public. If a book is immoral, it is immaterial
-to a fair criticism whether or not the author meant
-it to have an immoral effect; the public is not helped to a
-proper judgment of the book by any one’s opinion of the
-motives of the author, and if the book is bad in its effect,
-it makes it no better that the author was impelled by the
-best of intentions, or it makes it no worse that the author
-was acting with the most evil designs. And if, as in most
-of the cases that have arisen, the imputation is one of insincerity,
-fraud, or deception practiced upon the public,—where,
-for example, the critic, in commenting upon a
-medical treatise, about which he had made known all the
-facts, said that he thought the author wrote the book, not
-in the interest of scientific truth, but rather to draw trade
-by exploiting theories which he did not believe himself,—it
-would seem that this charge of fraud or deception should
-not be protected as a piece of fair comment, but that it
-should be put upon an equality with all other imputations
-against an individual, which if untrue and damaging would
-be held to be libel or slander. Under Mr. Odgers’s rule, in
-making a comment upon the acts of a public officer, one
-could say, “In pardoning six criminals last week the governor
-of the province, we think, has shown that he wishes
-to encourage criminality.” No court would, we think,
-hold this to be within the right of fair comment upon public
-matters. If the critic had said, however, “We think that
-the governor of the province, in pardoning six criminals,
-encouraged criminality,” all the true value of criticism
-<span class='pageno' id='Page_199'>199</span>remains, and the imputation that the public officer acted
-from an evil motive is stripped away. The best view seems
-to be that the right of fair comment will not shield the
-false imputations of bad motive.</p>
-
-<p class='c010'>Whether or not the critic may impute to the individual
-certain opinions does not seem to be settled, but logically
-this would be quite as much a statement of fact, or a criticism
-directed at the individual, as an imputation of bad
-motives. A few courts in this country have expressed a
-leaning to the opposite view, but the ground upon which
-they place their opinion does not appear.</p>
-
-<p class='c010'>From the legal point of view, then, we as critics are all
-held to a high standard of fairness. We must not comment
-upon any but matters of public interest. We must
-be honest and sincere, but we may express any view, no
-matter how prejudiced or exaggerated it may be, so long
-as it does not exceed the limits to which a reasonably fair
-man would go; we must not attack the individual any
-more than is consistent with a criticism of that which he
-makes or does, and we must not expect that we are within
-our right of comment when we make statements of fact or
-impute to the individual evil motives.</p>
-
-<p class='c010'>All the world asks the critic to be honest, careful, above
-spite and personalities, and polite enough not to thrust
-upon us a consideration in which we have no interest. The
-law demands no more.</p>
-
-<div class='chapter'>
- <span class='pageno' id='Page_200'>200</span>
- <h2 class='c008'>HONEST LITERARY CRITICISM</h2>
-</div>
-
-<div class='nf-center-c0'>
-<div class='nf-center c005'>
- <div>BY CHARLES MINER THOMPSON</div>
- </div>
-</div>
-
-<h3 class='c012'>I</h3>
-
-<p class='c013'>There are five groups interested in literary criticism:
-publishers of books, authors, publishers of reviews, critics,
-and, finally, the reading public.</p>
-
-<p class='c010'>An obvious interest of all the groups but the last is
-financial. For the publisher of books, although he may
-have his pride, criticism is primarily an advertisement: he
-hopes that his books will be so praised as to commend them
-to buyers. For the publisher of book-reviews, although he
-also may have his pride, criticism is primarily an attraction
-for advertisements: he hopes that his reviews will lead
-publishers of books to advertise in his columns. For the
-critic, whatever his ideals, criticism is, in whole or in part,
-his livelihood. For the author, no matter how disinterested,
-criticism is reputation—perhaps a reputation that
-can be coined. In respect of this financial interest, all four
-are opposed to the public, which wants nothing but competent
-service—a guide to agreeable reading, an adviser
-in selecting gifts, a herald of new knowledge, a giver of
-intellectual delight.</p>
-
-<p class='c010'>All five groups are discontented with the present condition
-of American criticism.</p>
-
-<p class='c010'>Publishers of books complain that reviews do not help
-sales. Publishers of magazines lament that readers do not
-care for articles on literary subjects. Publishers of newspapers
-frankly doubt the interest of book-notices. The
-critic confesses that his occupation is ill-considered and
-ill-paid. The author wrathfully exclaims—but what he
-<span class='pageno' id='Page_201'>201</span>exclaims cannot be summarized, so various is it. Thus,
-the whole commercial interest is unsatisfied. The public,
-on the other hand, finds book-reviews of little service and
-reads them, if at all, with indifference, with distrust, or
-with exasperation. That part of the public which appreciates
-criticism as an art maintains an eloquent silence and
-reads French.</p>
-
-<p class='c010'>Obviously, what frets the commercial interest is the
-public indifference to book-reviews. What is the cause of
-that?</p>
-
-<p class='c010'>In critical writing, what is the base of interest, the indispensable
-foundation in comparison with which all else is
-superstructure? I mentioned the public which, appreciating
-criticism as an art, turns from America to France
-for what it craves. Our sympathies respond to the call of
-our own national life, and may not be satisfied by Frenchmen;
-if we turn to them, we do so for some attraction
-which compensates for the absence of intimate relation to
-our needs. What is it? Of course, French mastery of form
-accounts in part for our intellectual absenteeism; but it
-does not account for it wholly, not, I think, even in the
-main.</p>
-
-<p class='c010'>Consider the two schools of French criticism typified
-by Brunetière and by Anatole France. Men like Brunetière
-seem to believe that what they say is important, not
-merely to fellow dilettanti or to fellow scholars, but to the
-public and to the mass of the public; they seem to write,
-not to display their attainments, but to use their attainments
-to accomplish their end; they put their whole
-strength, intellectual and moral, into their argument; they
-seek to make converts, to crush enemies. They are in
-earnest; they feel responsible; they take their office with
-high seriousness. They seem to think that the soul and
-the character of the people are as important as its economic
-<span class='pageno' id='Page_202'>202</span>comfort. The problem of a contemporary, popular author—even
-if contemporary, even if popular—is to
-them an important question; the intellectual, moral, and
-æsthetic ideals which he is spreading through the country
-are to be tested rigorously, then applauded or fought.
-They seek to be clear because they wish to interest; they
-wish to interest because they wish to convince; they wish
-to convince because they have convictions which they
-believe should prevail.</p>
-
-<p class='c010'>The men like Anatole France—if there are any others
-like Anatole France—have a different philosophy of life.
-They are doubtful of endeavor, doubtful of progress, doubtful
-of new schools of art, doubtful of new solutions whether
-in philosophy or economics; but they have a quick sensitiveness
-to beauty and a profound sympathy with suffering
-man. Not only do they face their doubts, but they
-make their readers face them. They do not pretend; they
-do not conceal; they flatter no conventions and no prejudices;
-they are sincere. Giving themselves without reserve,
-they do not speak what they think will please you,
-but rather try with all their art to please you with what
-they think.</p>
-
-<p class='c010'>In the French critics of both types—the men like
-Brunetière, the men like Anatole France—there is this
-common, this invaluable characteristic,—I mean intellectual
-candor. That is their great attraction; that is the
-foundation of interest.</p>
-
-<p class='c010'>Intellectual candor does not mark American criticism.
-The fault is primarily the publisher’s. It lies in the fundamental
-mistake that he makes in the matter of publicity.
-Each publisher, that is, treats each new book as if it were
-the only one that he had ever published, were publishing,
-or ever should publish. He gives all his efforts to seeing
-that it is praised. He repeats these exertions with some
-<span class='pageno' id='Page_203'>203</span>success for each book that he prints. Meanwhile, every
-other publisher is doing as much for every new book of
-his own. The natural result follows—a monotony of
-praise which permits no books to stand out, and which,
-however plausible in the particular instance, is, in the
-mass, incredible.</p>
-
-<p class='c010'>But how is it that the publisher’s fiat produces praise?
-The answer is implicit in the fact that criticism is supported,
-not by the public, but by the publisher. Upon the
-money which the publisher of books is ready to spend for
-advertising depends the publisher of book-reviews; upon
-him in turn depends the critic.</p>
-
-<p class='c010'>Between the publisher of books anxious for favorable
-reviews and willing to spend money, and the publisher of
-a newspaper anxious for advertisements and supporting a
-dependent critic, the chance to trade is perfect. Nothing
-sordid need be said or, indeed, perceived; all may be left
-to the workings of human nature. Favorable reviews are
-printed, advertisements are received; and no one, not even
-the principals, need be certain that the reviews are not
-favorable because the books are good, or that the advertisements
-are not given because the comment is competent
-and just. Nevertheless, the Silent Bargain has been decorously
-struck. Once reached, it tends of itself to become
-ever more close, intimate, and inclusive. The publisher
-of books is continuously tempted to push his advantage
-with the complaisant publisher of a newspaper; the publisher
-of a newspaper is continuously tempted to pitch ever
-higher and still higher the note of praise.</p>
-
-<p class='c010'>But the Silent Bargain is not made with newspapers
-only. Obviously, critics can say nothing without the consent
-of some publisher; obviously, their alternatives are
-silence or submission. They who write for the magazines
-are wooed to constant surrender; they must, or they think
-<span class='pageno' id='Page_204'>204</span>that they must, be tender of all authors who have commercial
-relations with the house that publishes the periodical
-to which they are contributing. Even they who write
-books are not exempt; they must, or they feel that they
-must, deal gently with reputations commercially dear to
-their publisher. If the critic is timid, or amiable, or intriguing,
-or struck with poverty, he is certain, whatever
-his rank, to dodge, to soften, to omit whatever he fears may
-displease the publisher on whom he depends. Selfish considerations
-thus tend ever to emasculate criticism; criticism
-thus tends ever to assume more and more nearly the
-most dishonest and exasperating form of advertisement,
-that of the “reading notice” which presents itself as sincere,
-spontaneous testimony. Disingenuous criticism tends
-in its turn to puzzle and disgust the public—and to hurt
-the publisher. The puff is a boomerang.</p>
-
-<p class='c010'>Its return blow is serious; it would be fatal, could readers
-turn away wholly from criticism. What saves the publisher
-is that they cannot. They have continuous, practical
-need of books, and must know about them. The multitudinous
-paths of reading stretch away at every angle,
-and the traveling crowd must gather and guess and wonder
-about the guide-post criticism, even if each finger, contradicting
-every other, points to its own road as that “To
-Excellence.”</p>
-
-<p class='c010'>Wayfarers in like predicament would question one another.
-It is so with readers. Curiously enough, publishers
-declare that their best advertising flows from this private
-talk. They all agree that, whereas reviews sell nothing,
-the gossip of readers sells much. Curiously, I say; for this
-gossip is not under their control; it is as often adverse as
-favorable; it kills as much as it sells. Moreover, when it
-kills, it kills in secret; it leaves the bewildered publisher
-without a clue to the culprit or his motive. How, then,
-<span class='pageno' id='Page_205'>205</span>can it be superior to the controlled, considerate flattery of
-the public press? It is odd that publishers never seriously
-ask themselves this question, for the answer, if I have it,
-is instructive. The dictum of the schoolgirl that a novel
-is “perfectly lovely” or “perfectly horrid,” comes from
-the heart. The comment of society women at afternoon
-tea, the talk of business men at the club, if seldom of much
-critical value, is sincere. In circles in which literature is
-loved, the witty things which clever men and clever
-women say about books are inspired by the fear neither
-of God nor of man. In circles falsely literary, parrot talk
-and affectation hold sway, but the talkers have an absurd
-faith in one another. In short, all private talk about books
-bears the stamp of sincerity. That is what makes the
-power of the spoken word. It is still more potent when it
-takes the form, not of casual mention, but of real discussion.
-When opinions differ, talk becomes animated, warm,
-continuous. Listeners are turned into partisans. A lively,
-unfettered dispute over a book by witty men, no matter
-how prejudiced, or by clever women, no matter how unlearned,
-does not leave the listener indifferent. He is
-tempted to read that book.</p>
-
-<p class='c010'>Now, what the publisher needs in order to print with
-financial profit the best work and much work, is the creation
-of a wide general interest in literature. This vastly
-transcends in importance the fate of any one book or group
-of books. Instead, then, of trying to start in the public
-press a chorus of stupid praise, why should he not endeavor
-to obtain a reproduction of what he acknowledges that his
-experience has taught him is his main prop and support—the
-frank word, the unfettered dispute of private talk?
-Let him remember what has happened when the vivacity
-of public opinion has forced this reproduction. It is history
-that those works have been best advertised over which
-<span class='pageno' id='Page_206'>206</span>critics have fought—Hugo’s dramas, Wagner’s music,
-Whitman’s poems, Zola’s novels, Mrs. Stowe’s <cite>Uncle Tom</cite>.</p>
-
-<p class='c010'>Does it not all suggest the folly of the Silent Bargain?</p>
-
-<p class='c010'>I have spoken always of tendencies. Public criticism
-never has been and never will be wholly dishonest, even
-when in the toils of the Silent Bargain; it never has been
-and never will be wholly honest, even with that cuttlefish
-removed. But if beyond cavil it tended towards sincerity,
-the improvement would be large. In the measure of that
-tendency it would gain the public confidence without which
-it can benefit no one—not even the publisher. For his
-own sake he should do what he can to make the public
-regard the critic, not as a mere megaphone for his advertisements,
-but as an honest man who speaks his honest
-mind. To this end, he should deny his foolish taste for
-praise, and, even to the hurt of individual ventures, use
-his influence to foster independence in the critic.</p>
-
-<p class='c010'>In the way of negative help, he should cease to tempt
-lazy and indifferent reviewers with ready-made notices,
-the perfunctory and insincere work of some minor employee;
-he should stop sending out, as “literary” notes,
-thinly disguised advertisements and irrelevant personalities;
-he should no longer supply photographs of his authors
-in affected poses that display their vanity much and their
-talent not at all. That vulgarity he should leave to those
-who have soubrettes to exploit; he should not treat his
-authors as if they were variety artists—unless, indeed,
-they are just that, and he himself on the level of the manager
-of a low vaudeville house. These cheap devices lower
-his dignity as a publisher, they are a positive hurt to the
-reputation of his authors, they make less valuable to him
-the periodical that prints them, and they are an irritation
-and an insult to the critic, for, one and all, they are attempts
-to insinuate advertising into his honest columns.
-<span class='pageno' id='Page_207'>207</span>Frankly, they are modes of corruption, and degrade the
-whole business of writing.</p>
-
-<p class='c010'>In the way of positive help, he should relieve of every
-commercial preoccupation, not only the editors and contributors
-of any magazines that he may control, but also
-those authors of criticism and critical biography whose
-volumes he may print. Having cleaned his own house, he
-should steadily demand of the publications in which he
-advertises, a higher grade of critical writing, and should
-select the periodicals to which to send his books for notice,
-not according to the partiality, but according to the
-ability of their reviews. Thus he would do much to make
-others follow his own good example.</p>
-
-<h3 class='c014'>II</h3>
-
-<p class='c013'>What of the author? In respect of criticism, the publisher,
-of course, has no absolute rights, not even that of
-having his books noticed at all. His interests only have
-been in question, and, in the long run and in the mass,
-these will not be harmed, but benefited, by criticism
-honestly adverse. He has in his writers a hundred talents,
-and if his selection is shrewd most of them bring profit.
-Frank criticism will but help the task of judicious culling.
-But all that has been said assumes the cheerful sacrifice of
-the particular author who must stake his all upon his
-single talent. Does his comparative helplessness give him
-any right to tender treatment?</p>
-
-<p class='c010'>It does not; in respect of rights his, precisely, is the
-predicament of the publisher. If an author puts forth a
-book for sale, he obviously can be accorded no privilege
-incompatible with the right of the public to know its value.
-He cannot ask to have the public fooled for his benefit; he
-cannot ask to have his feelings saved, if to save them the
-<span class='pageno' id='Page_208'>208</span>critic must neglect to inform his readers. That is rudimentary.
-Nor may the author argue more subtly that,
-until criticism is a science and truth unmistakable, he
-should be given the benefit of the doubt. This was the
-proposition behind the plea, strongly urged not so long ago,
-that all criticism should be “sympathetic”; that is, that
-the particular critic is qualified to judge those writers only
-whom, on the whole, he likes. Love, it was declared, is the
-only key to understanding. The obvious value of the
-theory to the Silent Bargain accounts for its popularity
-with the commercial interests. Now, no one can quarrel
-with the criticism of appreciation—it is full of charm and
-service; but to pretend that it should be the only criticism
-is impertinent and vain. To detect the frivolity of such a
-pretension, one has only to apply it to public affairs;
-imagine a political campaign in which the candidates were
-criticised only by their friends! No; the critic should
-attack whatever he thinks is bad, and he is quite as likely
-to be right when he does so as when he applauds what he
-thinks is good. In a task wherein the interest of the public
-is the one that every time and all the time should be served,
-mercy to the author is practically always a betrayal. To
-the public, neither the vanity nor the purse of the author
-is of the slightest consequence. Indeed, a criticism powerful
-enough to curb the conceit of some authors, and to
-make writing wholly unprofitable to others, would be an
-advantage to the public, to really meritorious authors, and
-to the publisher.</p>
-
-<p class='c010'>And the publisher—to consider his interests again for
-a moment—would gain not merely by the suppression of
-useless, but by the discipline of spoiled, writers. For the
-Silent Bargain so works as to give to many an author an
-exaggerated idea of his importance. It leads the publisher
-himself—what with his complaisant reviewers, his literary
-<span class='pageno' id='Page_209'>209</span>notes, his personal paragraphs, his widely distributed
-photographs—to do all that he can to turn the author’s
-head. Sometimes he succeeds. When the spoiled writer,
-taking all this <i><span lang="fr" xml:lang="fr">au grand sérieux</span></i>, asks why sales are not
-larger, then how hard is the publisher pressed for an answer!
-If the author chooses to believe, not the private but
-the public statement of his merit, and bases upon it either
-a criticism of his publisher’s energy or a demand for further
-publishing favors,—increase of advertising, higher royalties,
-what not,—the publisher is in a ridiculous and rather
-troublesome quandary. None but the initiated know what
-he has occasionally to endure from the arrogance of certain
-writers. Here fearless criticism should help him much.</p>
-
-<p class='c010'>But if the conceit of some authors offends, the sensitiveness
-of others awakens sympathy. The author does his
-work in solitude; his material is his own soul; his anxiety
-about a commercial venture is complicated with the apprehension
-of the recluse who comes forth into the market-place
-with his heart upon his sleeve. Instinctively he
-knows that, as his book is himself, or at least a fragment
-of himself, criticism of it is truly criticism of him, not of
-his intellectual ability merely, but of his essential character,
-his real value as a man. Let no one laugh until he has
-heard and survived the most intimate, the least friendly
-comment upon his own gifts and traits, made in public for
-the delectation of his friends and acquaintances and of the
-world at large. Forgivably enough, the author is of all
-persons the one most likely to be unjust to critics and to
-criticism. In all ages he has made bitter counter-charges,
-and flayed the critics as they have flayed him. His principal
-complaints are three: first, that all critics are disappointed
-authors; second, that many are young and incompetent,
-or simply incompetent; third, that they do not
-agree. Let us consider them in turn.</p>
-
-<p class='c010'><span class='pageno' id='Page_210'>210</span>Although various critics write with success other things
-than criticism, the first complaint is based, I believe, upon
-what is generally a fact. It carries two implications: the
-first, that one cannot competently judge a task which he
-is unable to perform himself; the second, that the disappointed
-author is blinded by jealousy. As to the first, no
-writer ever refrained out of deference to it from criticising,
-or even discharging, his cook. As to the second, jealousy
-does not always blind: sometimes it gives keenness of vision.
-The disappointed author turned critic may indeed
-be incompetent; but, if he is so, it is for reasons that his
-disappointment does not supply. If he is able, his disappointment
-will, on the contrary, help his criticism. He
-will have a wholesome contempt for facile success; he will
-measure by exacting standards. Moreover, the thoughts
-of a talented man about an art for the attainment of which
-he has striven to the point of despair are certain to be
-valuable; his study of the masters has been intense; his
-study of his contemporaries has had the keenness of an
-ambitious search for the key to success. His criticism,
-even if saturated with envy, will have value. In spite of
-all that partisans of sympathetic criticism may say, hatred
-and malice may give as much insight into character as
-love. Sainte-Beuve was a disappointed author, jealous of
-the success of others.</p>
-
-<p class='c010'>But ability is necessary. Envy and malice, not reinforced
-by talent, can win themselves small satisfaction,
-and do no more than transient harm; for then they work
-at random and make wild and senseless charges. To be
-dangerous to the author, to be valuable to the public, to
-give pleasure to their possessor, they must be backed by
-acuteness to perceive and judgment to proclaim real flaws
-only. The disappointed critic of ability knows that the
-truth is what stings, and if he seeks disagreeable truth, at
-<span class='pageno' id='Page_211'>211</span>least he seeks truth. He knows also that continual vituperation
-is as dull as continual praise; if only to give relief
-to his censure, he will note what is good. He will mix
-honey with the gall. So long as he speaks truth, he does
-a useful work, and his motives are of no consequence to
-any one but himself. Even if he speaks it with unnecessary
-roughness, the author cannot legitimately complain.
-Did he suppose that he was sending his book into a world
-of gentlemen only? Truth is truth, and a boor may have
-it. That the standard of courtesy is sometimes hard to
-square with that of perfect sincerity is the dilemma of the
-critic; but the author can quarrel with the fact no more
-than with the circumstance that in a noisy world he can
-write best where there is quiet. If he suffers, let him sift
-criticism through his family; consoling himself, meanwhile,
-with the reflection that there is criticism of criticism,
-and that any important critic will ultimately know his
-pains. Leslie Stephen was so sensitive that he rarely read
-reviews of his critical writings. After all, the critic is also
-an author.</p>
-
-<p class='c010'>The second complaint of writers, that criticism is largely
-young and incompetent,—or merely incompetent,—is
-well founded. The reason lies in the general preference of
-publishers for criticism that is laudatory even if absurd.
-Again we meet the Silent Bargain. The commercial publisher
-of book-reviews, realizing that any fool can praise a
-book, is apt to increase his profits by lowering the wage of
-his critic. At its extreme point, his thrift requires a reviewer
-of small brains and less moral courage; such a man
-costs less and is unlikely ever to speak with offensive frankness.
-Thus it happens that, commonly in the newspapers
-and frequently in periodicals of some literary pretension,
-the writers of reviews are shiftless literary hacks, shallow,
-<span class='pageno' id='Page_212'>212</span>sentimental women, or crude young persons full of indiscriminate
-enthusiasm for all printed matter.</p>
-
-<p class='c010'>I spoke of the magazines. When their editors say that
-literary papers are not popular, do they consider what
-writers they admit to the work, with what payment they
-tempt the really competent, what limitations they impose
-upon sincerity? Do they not really mean that the amiable
-in manner or the remote in subject, which alone they consider
-expedient, is not popular? Do they really believe
-that a brilliant writer, neither a dilettante nor a Germanized
-scholar, uttering with fire and conviction his full belief,
-would not interest the public? Do they doubt that
-such a writer could be found, if sought? The reviews which
-they do print are not popular; but that proves nothing in
-respect of better reviews. Whatever the apparent limitations
-of criticism, it actually takes the universe for its
-province. In subject it is as protean as life itself; in manner
-it may be what you will. To say, then, that neither
-American writers nor American readers can be found for it
-is to accuse the nation of a poverty of intellect so great as
-to be incredible. No; commercial timidity, aiming always
-to produce a magazine so inoffensive as to insinuate itself
-into universal tolerance, is the fundamental cause of the
-unpopularity of the average critical article; how can the
-public fail to be indifferent to what lacks life, appositeness
-to daily needs, conviction, intellectual and moral candor?
-At least one reason why we have no Brunetière is
-that there is almost no periodical in which such a man may
-write.</p>
-
-<p class='c010'>In the actual, not the possible, writers of our criticism
-there is, in the lower ranks, a lack of skill, of seriousness,
-of reasonable competence, and a cynical acceptance of the
-dishonest rôle they are expected to play; in the higher
-ranks, there is a lack of any vital message, a desire rather
-<span class='pageno' id='Page_213'>213</span>to win, without offending the publisher, the approval of
-the ultra-literary and the scholarly, than really to reach
-and teach the public. It is this degradation, this lack of
-earnestness, and not lack of inherent interest in the general
-topic, which makes our critical work unpopular, and
-deprives the whole literary industry of that quickening and
-increase of public interest from which alone can spring a
-vigorous and healthy growth. This feebleness will begin
-to vanish the moment that the publishers of books, who
-support criticism, say peremptorily that reviews that interest,
-not reviews that puff, are what they want. When
-they say this, that is the kind of reviews they will get. If
-that criticism indeed prove interesting, it will then be
-printed up to the value of the buying power of the public,
-and it will be supported where it should be—not by the
-publisher but by the people. It is said in excuse that, as
-a city has the government, so the public has the criticism,
-which it deserves. That is debatable; but, even so, to
-whose interest is it that the taste of the public should be
-improved? Honest criticism addressed to the public, by
-writers who study how to interest it rather than how to
-flatter the producers of books, would educate. The education
-of readers, always the soundest investment of the publisher,
-can never be given by servile reviewers feebly echoing
-his own interested advertisements. They are of no
-value—to the public, the publisher, or the author.</p>
-
-<p class='c010'>The publisher of a newspaper of which reviews are an
-incident need not, however, wait for the signal. If, acting
-on the assumption that his duty is, not to the publisher but
-to the public, he will summon competent and earnest reviewers
-to speak the truth as they see it, he will infallibly
-increase the vivacity and interest of his articles and the
-pleasure and confidence of his readers. He will not have
-any permanent loss of advertising. Whenever he establishes
-<span class='pageno' id='Page_214'>214</span>his periodical as one read by lovers of literature, he
-has the publishers at his mercy. But suppose that his
-advertising decreases? Let him not make the common
-mistake of measuring the value of a department by the
-amount of related advertising that it attracts. The general
-excellence of his paper as an advertising medium—supposing
-he has no aim beyond profit—is what he should
-seek. The public which reads and enjoys books is worth
-attracting, even if the publisher does not follow, for it buys
-other things than books.</p>
-
-<p class='c010'>If, however, his newspaper is not one that can please
-people of literary tastes, he will get book-advertising only
-in negligible quantities no matter how much he may praise
-the volumes sent him. Of what use are puffs which fall
-not under the right eyes?</p>
-
-<p class='c010'>If, again, his periodical seems an exception to this reasoning,
-and his puffery appears to bring him profit, let him
-consider the parts of it unrelated to literature; he will find
-there matter which pleases readers of intelligence, and he
-may be sure that this, quite as much as his praise, is what
-brings the publishers’ advertisements; he may be sure that,
-should he substitute sincere criticism, the advertisements
-would increase.</p>
-
-<h3 class='c014'>III</h3>
-
-<p class='c013'>The third complaint of the author—from whom I have
-wandered—is that critics do not agree. To argue that
-whenever two critics hold different opinions, the criticism
-of one of them must be valueless, is absurd. The immediate
-question is, valueless to whom—to the public or to
-the author?</p>
-
-<p class='c010'>If the author is meant, the argument assumes that criticism
-is written for the instruction of the author, which is
-not true. Grammar and facts a critic can indeed correct;
-<span class='pageno' id='Page_215'>215</span>but he never expects to change an author’s style or make
-his talent other than it is. Though he may lash the man,
-he does not hope to reform him. However slightly acquainted
-with psychology, the critic knows that a mature
-writer does not change and cannot change; his character
-is made, his gifts, such as they are, are what they are. On
-the contrary, the critic writes to influence the public—to
-inform the old, to train the young. He knows that his
-chief chance is with plastic youth; he hopes to form the
-future writer; still more he hopes to form the future reader.
-He knows that the effect of good reviewing stops not with
-the books reviewed, but influences the reader’s choice
-among thousands of volumes as yet undreamed of by any
-publisher.</p>
-
-<p class='c010'>If, on the other hand, the public is meant, the argument
-assumes that one man’s meat is not another man’s poison.
-The bird prefers seed, and the dog a bone, and there is no
-standard animal food. Nor, likewise, is there any standard
-intellectual food: both critics, however they disagree, may
-be right.</p>
-
-<p class='c010'>No author, no publisher, should think that variety invalidates
-criticism. If there is any certainty about critics,
-it is that they will not think alike. The sum of <em>x</em> (a certain
-book) plus <em>y</em> (a certain critic) can never be the same as <em>x</em>
-(the same book) plus <em>z</em> (a different critic). A given book
-cannot affect a man of a particular ability, temperament,
-training, as it affects one of a different ability, temperament,
-and training. A book is never complete without a
-reader, and the value of the combination is all that can be
-found out. For the value of a book is varying: it varies
-with the period, with the nationality, with the character of
-the reader. Shakespeare had one value for the Elizabethans;
-he has a different value for us, and still another
-for the Frenchman; he has a special value for the playgoer,
-<span class='pageno' id='Page_216'>216</span>and a special value for the student in his closet. In
-respect of literary art, pragmatism is right: there is no
-truth, there are truths. About all vital writing there is a
-new truth born with each new reader. Therein lies the
-unending fascination of books, the temptation to infinite
-discussion. To awaken an immortal curiosity is the glory
-of genius.</p>
-
-<p class='c010'>From all this it follows that critics are representative;
-each one stands for a group of people whose spokesman he
-has become, because he has, on the whole, their training,
-birth from their class, the prejudices of their community
-and of their special group in that community, and therefore
-expresses their ideals. Once let publisher and author
-grasp this idea, and criticism, however divergent, will come
-to have a vital meaning for them. The publisher can learn
-from the judgment of the critic what the judgment of his
-group in the community is likely to be, and from a succession
-of such judgments through a term of years, he can
-gain valuable information as to the needs, the tastes, the
-ideals of the public, or of the group of publics, which he
-may wish to serve. Accurate information straight from
-writers serving the public—that, I cannot too often repeat,
-is worth more to him than any amount of obsequious
-praise. That precisely is what he cannot get until all
-critics are what they should be—lawyers whose only
-clients are their own convictions.</p>
-
-<p class='c010'>The author also gains. Although he is always liable to
-the disappointment of finding that his book has failed to
-accomplish his aim, he nevertheless can draw the sting from
-much adverse criticism if he will regard, not its face value,
-but its representative value. He is writing for a certain
-audience; the criticism of that audience only, then, need
-count. If he has his own public with him, he is as safe as
-a man on an island viewing a storm at sea, no matter how
-<span class='pageno' id='Page_217'>217</span>critics representing other publics may rage. Not all the
-adverse comment in this country on E. P. Roe, in England
-on Ouida, in France on Georges Ohnet ever cost them
-a single reader. Their audience heard it not; it did not
-count. There is, of course, a difference of value in publics,
-and if these writers had a tragedy, it lay in their not winning
-the audience of their choice. But this does not disturb
-the statement as to the vanity of adverse criticism
-for an author who hears objurgations from people whom
-he did not seek to please. Sometimes, indeed, such objurgations
-flatter. If, for example, the author has written a
-novel which is in effect an attempt to batter down ancient
-prejudice, nothing should please him more than to hear the
-angry protests of the conservative—they may be the
-shrieks of the dying, as was the case, for instance, when
-Dr. Holmes wrote the <cite>Autocrat</cite>; they show, at any rate,
-that the book has hit.</p>
-
-<p class='c010'>Now, each in its degree, every work of art is controversial
-and cannot help being so until men are turned out, like
-lead soldiers, from a common mould. Every novel, for
-example, even when not written “with a purpose,” has
-many theories behind it—a theory as to its proper construction,
-a theory as to its proper content, a theory of life.
-Every one is a legitimate object of attack, and in public or
-private is certain to be attacked. Does the author prefer
-to be fought in the open or stabbed in the dark?—that is
-really his only choice. The author of a novel, a poem, an
-essay, or a play should think of it as a new idea, or a new
-embodiment of an idea, which is bound to hurtle against
-others dear to their possessors. He should remember that
-a book that arouses no discussion is a poor, dead thing.
-Let him cultivate the power of analysis, and seek from his
-critics, not praise, but knowledge of what, precisely, he
-has done. If he has sought to please, he can learn what
-<span class='pageno' id='Page_218'>218</span>social groups he has charmed, what groups he has failed
-to interest, and why, and may make a new effort with a
-better chance of success. If he has sought to prevail, he
-can learn whether his blows have told, and, what is more
-important, upon whom. In either case, to know the nature
-of his general task, he must learn three things: whom his
-book has affected, how much it has affected them, and in
-what way it has affected them. Only through honest,
-widespread, really representative criticism, can the author
-know these things.</p>
-
-<p class='c010'>Whatever their individual hurts, the publisher of books,
-the publisher of book-reviews, and the author should recognize
-that the entire sincerity of criticism, which is the condition
-of its value to the public, is also the condition of its
-value to them. It is a friend whose wounds are faithful.
-The lesson that they must learn is this: an honest man
-giving an honest opinion is a respectable person, and if he
-has any literary gift at all, a forcible writer. What he says
-is read, and, what is more, it is trusted. If he has cultivation
-enough to maintain himself as a critic,—as many of
-those now writing have not, once servility ceases to be a
-merit,—he acquires a following upon whom his influence
-is deep and real, and upon whom, in the measure of his
-capacity, he exerts an educational force. If to honesty he
-adds real scholarship, sound taste, and vivacity as a writer,
-he becomes a leading critic, and his influence for good is
-proportionally enlarged. If there were honest critics with
-ability enough to satisfy the particular readers they served
-in every periodical now printing literary criticism, public
-interest in reviews, and consequently in books, would
-greatly increase. And public interest and confidence once
-won, the standing, and with it the profit, of the four groups
-commercially interested in literature would infallibly rise.
-This is the condition which all four should work to create.</p>
-
-<p class='c010'><span class='pageno' id='Page_219'>219</span>Would it arrive if the publisher of books should repudiate
-the Silent Bargain? If he should send with the book for
-review, not the usual ready-made puff, but a card requesting
-only the favor of a sincere opinion; if, furthermore, he
-showed his good faith by placing his advertisements where
-the quality of the reviewing was best, would the critical
-millennium come? It would not. I have made the convenient
-assumption that the critic needs only permission
-to be sincere. Inevitable victim of the Silent Bargain he
-may be, but he is human and will not be good simply
-because he has the chance. But he would be better than
-he is—if for no other reason than because many of his
-temptations would be removed. The new conditions would
-at once and automatically change the direction of his personal
-interests. He and his publisher would need to interest
-the public. Public service would be the condition of
-his continuing critic at all. He would become the agent,
-not of the publisher to the public, but of the public to the
-publisher. And although then, as now in criticism of
-political affairs, insincere men would sacrifice their standards
-to their popularity, they would still reflect public
-opinion. To know what really is popular opinion is the
-first step toward making it better. Accurately to know it
-is of the first commercial importance for publisher and
-author, of the first public importance for the effective
-leaders of public opinion.</p>
-
-<p class='c010'>This new goal of criticism—the desire to attract the
-public—would have other advantages. It would diminish
-the amount of criticism. One of the worst effects of the
-Silent Bargain is the obligation of the reviewer to notice
-every book that is sent him—not because it interests him,
-not because it will interest his public, but to satisfy the
-publisher. Thus it happens that many a newspaper spreads
-before its readers scores upon scores of perfunctory reviews
-<span class='pageno' id='Page_220'>220</span>in which are hopelessly concealed those few written with
-pleasure, those few which would be welcome to its public.
-Tired by the mere sight, readers turn hopelessly away.
-Now, many books lack interest for any one; of those that
-remain, many lack interest for readers of a particular publication.
-Suppose a reviewer, preoccupied, not with the
-publisher, but with his own public, confronted by the annual
-mass of books: ask yourself what he would naturally
-do. He would notice, would he not, those books only in
-which he thought that he could interest his readers? He
-would warn his public against books which would disappoint
-them; he would take pleasure in praising books which
-would please them. The glow of personal interest would
-be in what he wrote, and, partly for this reason, partly
-because the reviews would be few, his public would read
-them. Herein, again, the publisher would gain; conspicuous
-notices of the right books would go to the right people.
-An automatic sifting and sorting of his publications, like
-that done by the machines which grade fruit, sending each
-size into its appropriate pocket, would take place.</p>
-
-<p class='c010'>But the greatest gain to criticism remains to be pointed
-out. The critics who have chosen silence, rather than submission
-to the Silent Bargain, would have a chance to
-write. They are the best critics, and when they resume the
-pen, the whole industry of writing will gain.</p>
-
-<h3 class='c014'>IV</h3>
-
-<p class='c013'>But the critic, though liberated, has many hard questions
-to decide, many subtle temptations to resist. There
-is the question of his motives, which I said are of no consequence
-to the author or to the public so long as what he
-speaks is truth; but which, I must now add, are of great
-consequence to him. If he feels envy and malice, he must
-<span class='pageno' id='Page_221'>221</span>not cherish them as passions to be gratified, but use them,
-if at all, as dangerous tools. He must be sure that his ruling
-passion is love of good work—a love strong enough to
-make him proclaim it, though done by his worst enemy.
-There is the question again of his own limitations; he must
-be on his guard lest they lead him into injustice, and yet
-never so timid that he fails to say what he thinks, for fear
-it may be wrong.</p>
-
-<p class='c010'>I speak of these things from the point of view of the
-critic’s duty to himself; but they are a part also of his duty
-towards his neighbor, the author. What that duty may
-precisely be, is his most difficult problem. A few things
-only are plain. He ought to say as much against a friend
-as against an enemy, as much against a publisher whom
-he knows as against a publisher of England or France. He
-must dare to give pain. He must make his own the ideals
-of Sarcey. “I love the theatre,” he wrote to Zola, “with
-so absolute a devotion that I sacrifice everything, even my
-particular friends, even, what is much more difficult, my
-particular enemies, to the pleasure of pushing the public
-towards the play which I consider good, and of keeping it
-away from the play which I consider bad.”</p>
-
-<p class='c010'>That perhaps was comparatively easy for Sarcey with
-his clear ideal of the well-made piece; it is perhaps easy in
-the simple, straightforward appraisal of the ordinary book;
-but the critic may be excused if he feels compunctions and
-timidities when the task grows more complex, when, arming
-himself more and more with the weapons of psychology,
-he seeks his explanations of a given work where undoubtedly
-they lie, in the circumstances, the passions, the brains,
-the very disorders of the author. How far in this path may
-he go? Unquestionably, he may go far, very far with the
-not too recent dead; but with the living how far may he
-go, how daring may he make his guess? For guess it will
-<span class='pageno' id='Page_222'>222</span>be, since his knowledge, if not his competence, will be incomplete
-until memoirs, letters, diaries, reminiscences
-bring him their enlightenment. One thinks first what the
-author may suffer when violent hands are laid upon his
-soul, and one recoils; but what of the public? Must the
-public, then, not know its contemporaries just as far as it
-can—these contemporaries whose strong influence for
-good or evil it is bound to undergo? These have full
-license to play upon the public; shall not the public, in its
-turn, be free to scrutinize to any, the most intimate extent,
-the human stuff from which emanates the strong influence
-which it feels? If the public good justifies dissection, does
-it not also justify vivisection? Is literature an amusement
-only, or is it a living force which on public grounds the
-critic has every right in all ways to measure? Doubtless
-his right in the particular case may be tested by the importance
-of the answer to the people, yet the grave delicacy
-of this test—which the critic must apply himself—is
-equaled only by the ticklishness of the task. Yet there
-lies the path of truth, serviceable, ever honorable truth.</p>
-
-<p class='c010'>The critic is, in fact, confronted by two standards. Now
-and again he must make the choice between admirable
-conduct and admirable criticism. They are not the same.
-It is obvious that what is outrageous conduct may be
-admirable criticism, that what is admirable conduct may
-be inferior, shuffling criticism. Which should he choose?
-If we make duty to the public the test, logic seems to
-require that he should abate no jot of his critical message.
-It certainly seems hard that he should be held to a double
-(and contradictory) standard when others set in face of a
-like dilemma are held excused. The priest is upheld in not
-revealing the secrets of the confessional, the lawyer in not
-betraying the secret guilt of his client, although as a citizen
-each should prefer the public to the individual; whereas
-<span class='pageno' id='Page_223'>223</span>the critic who, reversing the case, sacrifices the individual
-to the public, is condemned. The public should recognize,
-I think, his right to a special code like that accorded the
-priest, the lawyer, the soldier, the physician. He should
-be relieved of certain social penalties, fear of which may
-cramp his freedom and so lessen his value. Who cannot
-easily see that a critic may write from the highest sense of
-duty words which would make him the “no gentleman”
-that Cousin said Sainte-Beuve was?</p>
-
-<p class='c010'>But the whole question is thorny; that writer will do an
-excellent service to letters who shall speak an authoritative
-word upon the ethics of criticism. At present, there
-is nothing—except the law of libel. The question is
-raised here merely to the end of asking these further questions:
-Would not the greatest freedom help rather than
-hurt the cause of literature? Is not the double standard
-too dangerous a weapon to be allowed to remain in the
-hands of the upholders of the Silent Bargain?</p>
-
-<p class='c009'>Meanwhile —until the problem is solved —the critic
-must be an explorer of untraveled ethical paths. Let him
-be bold whether he is a critic of the deeds of the man of
-action, or of those subtler but no less real deeds, the words
-of an author! For, the necessary qualifications made, all
-that has been said of literary criticism applies to all criticism—everywhere
-there is a Silent Bargain to be fought,
-everywhere honest opinion has powerful foes.</p>
-
-<p class='c010'>The thing to do for each author of words or of deeds,
-each critic of one or the other, is to bring his own pebble
-of conviction however rough and sharp-cornered and
-throw it into that stream of discussion which will roll and
-grind it against others, and finally make of it and of them
-that powder of soil in which, let us hope, future men will
-raise the crop called truth.</p>
-
-<div class='chapter'>
- <span class='pageno' id='Page_224'>224</span>
- <h2 class='c008'>DRAMATIC CRITICISM IN THE AMERICAN PRESS</h2>
-</div>
-
-<div class='nf-center-c0'>
-<div class='nf-center c005'>
- <div>BY JAMES S. METCALFE</div>
- </div>
-</div>
-
-<p class='c009'>A little insight into the practical conditions which surround
-newspaper criticism to-day is needed before we can
-estimate its value or importance as an institution. Venial
-and grossly incompetent critics there have always been,
-but these have eventually been limited in their influence
-through the inevitable discovery of their defects. They
-were and are individual cases, which may be disregarded in
-a general view. The question to be considered is, whether
-our newspapers have any dramatic criticism worthy of the
-name, and, if there is none, what are the causes of its nonexistence.</p>
-
-<p class='c010'>When the late William Winter lost his position as dramatic
-critic of the <cite>New York Tribune</cite>, the event marked not
-alone the virtual disappearance from the American press
-of dramatic criticism as our fathers knew and appreciated
-it: the circumstances of the severance of his half-century’s
-connection with that publication also illustrate vividly a
-principal reason for the extinction of criticism as it used
-to be.</p>
-
-<p class='c010'>At the time mentioned the <cite>Tribune</cite> had not fallen entirely
-from its early estate. It was still a journal for readers
-who thought. Its strong political partisanship limited
-its circulation, which had been for some time declining. It
-had been hurt by the fierce competition of its sensational
-and more enterprising contemporaries. The <cite>Tribune</cite> could
-not afford to lose any of the advertising revenue which
-was essential to its very existence.</p>
-
-<p class='c010'><span class='pageno' id='Page_225'>225</span>Mr. Winter would not write to orders. He had certain
-prejudices, but they were honest ones, and those who knew
-his work were able to discount them in sifting his opinions.
-For instance, he had a sturdy hatred for the Ibsen kind of
-dissectional drama, and it was practically impossible for
-him to do justice even to good acting in plays of this school.</p>
-
-<p class='c010'>In a broader way he was the enemy of uncleanness on
-the stage. For this reason he had frequently denounced a
-powerful firm of managers whom he held to be principally
-responsible for the, at first insidious and then rapid, growth
-of indecency in our theatre. These managers controlled a
-large amount of the theatrical advertising. The <cite>Tribune</cite>
-frequently printed on one page large advertisements of the
-enterprises these men represented, and on another page
-they would find themselves described, in Mr. Winter’s
-most vigorous English, as panders who were polluting the
-theatre and its patrons. They knew the <cite>Tribune’s</cite> weak
-financial condition and demanded that Mr. Winter’s pen
-be curbed, the alternative being a withdrawal of their
-advertising patronage. What happened then was a scandal,
-and is history in the newspaper and theatrical world.</p>
-
-<p class='c010'>Mr. Winter refused to be muzzled. In spite of a half-century’s
-faithful service, he was practically dismissed
-from the staff of the <cite>Tribune</cite>. If it had not been for a
-notable benefit performance given for him by artists who
-honored him, and generously patronized by his friends and
-the public who knew his work, his last days would have
-been devoid of comfort.</p>
-
-<p class='c010'>Mr. Winter’s experience, although he is not the only
-critic who has lost his means of livelihood through the
-influence of the advertising theatrical manager, is in some
-form present to the mind of every newspaper writer in the
-province of the theatre. No matter how strong the assurance
-of his editor that he may go as far as he pleases in
-<span class='pageno' id='Page_226'>226</span>telling the truth, he knows that even the editor himself is
-in fear of the dread summons from the business office. If
-the critic has had any experience in the newspaper business,—no
-longer a profession,—he writes what he pleases,
-but with his subconscious mind tempering justice with
-mercy for the enterprises of the theatrical advertiser. This,
-of course, does not preclude his giving a critical tone to
-what he writes by finding minor defects and even flaying
-unimportant artists. But woe be unto him if he launches
-into any general denunciation of theatrical methods, or
-attacks the enterprise of the advertising manager in a way
-that imperils profits.</p>
-
-<p class='c010'>There are exceptions to these general statements, especially
-outside of New York. There are a few newspapers
-left where the editorial conscience outweighs the influence
-of the counting-room. Even in these cases the reviewer, if
-he is wise, steers clear of telling too much truth about enterprises
-whose belligerent managers are only too glad to
-worry his employers with complaints of persecution or injustice.
-In other places the theatrical advertising is not
-of great value, particularly where the moving-picture has
-almost supplanted the legitimate theatre. Here we occasionally
-find criticism of the old sort, particularly if, in the
-local reviewer’s mind, the entertainment offered is not up
-to what he considers the Broadway standard of production.
-Here the publisher’s regard for local pride will sometimes
-excuse the reviewer’s affront to the infrequently visiting
-manager and the wares he offers.</p>
-
-<p class='c010'>Another exception is the purely technical critic who has
-no broader concern with the theatre than recording the
-impressions which come to him through his eyes, ears, and
-memory. He is safe, because he rarely offends. He is
-scarce, because he is little read and newspapers cannot
-give him the space he requires for analysis and recollection.
-<span class='pageno' id='Page_227'>227</span>The high-pressure life of the newspaper reader calls
-for a newspaper made under high pressure and for to-day.
-In this process there is little opportunity for the display
-of the scholarship, leisurely thinking, and carefully evolved
-judgments which gave their fame to critics of an earlier
-period. In the few remaining survivals of the strictly technical
-critic their failure to interest many readers, or exercise
-much influence, may argue less a lack of ability on
-their part than a change from a thinking to a non-thinking
-public. Even in the big Sunday editions of the city dailies,
-where the pages are generously padded with text to carry
-the displayed theatrical advertising, the attempts to rise to
-a higher critical plane than is possible in the hurried weekday
-review are in themselves frequent evidence that technical
-criticism is a thing of the past so far as the newspapers
-are concerned.</p>
-
-<p class='c010'>The close connection of the business of the newspaper
-with the business of the theatre accounts for the practical
-disappearance of the element of fearlessness in critical
-dealing with the art of the stage, particularly as the business
-control of the theatre is largely responsible for whatever
-decline we may discern in the art of the theatre. Of
-course, if criticism were content to concern itself only
-with results, and not to look for causes, the matter of business
-interests would figure little in the discussion. But
-when the critic dares to go below the surface and discern
-commercialism as the main cause of the decline that he
-condemns in the art of the stage, he finds himself on dangerous
-ground.</p>
-
-<p class='c010'>The theatre has always had to have its business side.
-Actors must live and the accessories of their art must be
-provided. To this extent the stage has always catered to
-the public. But from the days of the strolling player to
-those of the acting-manager the voice from back of the
-<span class='pageno' id='Page_228'>228</span>curtain has, until of recent years, had at least as much of
-command as that of the ticket-seller. Both in the theatre
-and in the press modern conditions have in great measure
-thrown the control to the material side; and just as the
-artist and dramatist have become subservient to the manager,
-the editor and critic have come under the domination
-of the publisher.</p>
-
-<p class='c010'>The need of a greater revenue to house plays and public
-has placed the theatre in the hands of those who could
-manage to secure that revenue. The same necessity on
-the material and mechanical side has put the power of the
-press in the hands of those who could best supply its financial
-needs. With both theatre and press on a commercial
-basis, it follows naturally that the art of acting and the
-art of criticism should both decline.</p>
-
-<p class='c010'>Here we have the main causes that work from the inside
-for the deterioration of an art and for the destruction of
-the standards by which that art is measured. The outside
-causes are, of course, the basic ones, but before we get to
-them we must understand the connecting links which join
-the cause to the effect. To-day we certainly have no
-Hazlitts or Sarceys writing for the American press. It
-might be enlightening with respect to present conditions
-to consider the probabilities and circumstances of their
-employment if they were here and in the flesh. Can any
-one conceive of an American newspaper giving space to
-Hazlitt’s work, even if he treated of the things of to-day?
-Even if he wrote his opinions gratis and in the form of
-letters to the editor, it would presumably be indeed a dull
-journalistic day when room could be found for them.</p>
-
-<p class='c010'>Sarcey, writing in the lighter French vein and being
-almost as much a chroniqueur as a critic, might possibly
-have found opportunity to be read in an American newspaper,
-if he could have curbed his independence of thought.
-<span class='pageno' id='Page_229'>229</span>Starting from obscurity, it is a question whether he would
-ever have been able to gain opportunity to be read simply
-as a critic, for the processes by which newspaper critics are
-created or evolved seem to have nothing to do with the
-possession of education, training, or ability. In the majority
-of newspaper offices the function of dramatic critic devolves
-by chance or convenience, and frequently goes by
-favoritism to some member of the staff with a fondness for
-the theatre and an appreciation of free seats. One of New
-York’s best known dailies frankly treats theatrical reviewing
-as nothing more than reportorial work, to be covered
-as would be any other news assignment. This publication
-and a good many others are far more particular about the
-technical equipment of the writers who describe baseball
-games, horse-races, and prize-fights, than about the fitness
-of those who are to weigh the merits of plays and acting.
-The ability to write without offending the advertising
-theatrical manager seems in the last case to be the only
-absolutely essential qualification.</p>
-
-<p class='c010'>With these things in mind it will be seen that there is
-little to tempt any one with ambition to contemplate
-dramatic criticism as a possible profession. The uncertainty
-of employment, the slenderness of return, and the
-limitations on freedom of expression would keep even the
-most ardent lover of the theatre from thinking of criticism
-as a life occupation. Given the education, the experience,
-the needed judicial temperament, and the writing ability,
-all these are no assurance that opportunity can be found
-to utilize them.</p>
-
-<p class='c010'>Of themselves, the conditions that surround the calling
-of the critic are enough to account for the absence from
-the American newspapers of authoritative criticism. These
-conditions might be overcome if the spirit of the times
-demanded. But there can be no such demand so long as
-<span class='pageno' id='Page_230'>230</span>the press finds it more profitable to reflect the moods,
-thoughts, and opinions of the public than to lead and direct
-them. When the changed conditions of producing newspapers
-transferred the control of their policy from the editorial
-rooms to the counting-rooms, the expression of
-opinion on any subject became of little value compared
-with catering to the popular love of sensation and the popular
-interest in the trivial.</p>
-
-<p class='c010'>The change does not mean that there is any ignoring of
-the theatre in the newspapers. The institution lends itself
-admirably to modern newspaper exploitation. Destroying
-the fascinating mystery which once shrouded life back of
-the curtain, for a long time made good copy for the press.
-There is no longer any mystery, because the great space
-that the newspapers devote to gossip of the theatre and
-its people has flooded with publicity every corner of the
-institution and every event of their lives. The process has
-been aided by managers through a perhaps mistaken idea
-of the value of the advertising, and by artists for that
-reason and for its appeal to their vanity.</p>
-
-<p class='c010'>Criticism has no place in publicity of this sort, because
-criticism concerns itself only with the art and the broad
-interests of the theatre. The news reporter is often better
-qualified to describe the milk-baths of a stage notoriety
-than is the ablest critic. With our newspapers as they are,
-and with our public as it is, the reportorial account of the
-milk-bath is of more value to the newspaper and its readers
-than the most brilliant criticism that could be written of
-an important event in the art of the theatre.</p>
-
-<p class='c010'>With “give the people what they want” the prevailing
-law of press and theatre, it is idle just now to look for
-dramatic criticism of value in our newspapers. We may
-flatter ourselves that as a people we have a real interest in
-theatrical and other arts. We can prove it by the vast
-<span class='pageno' id='Page_231'>231</span>sums we spend on theatres, music, and pictures. With all
-our proof, we at heart know that this is not true. Even
-in the more sensual art of music we import our standards,
-in pictures we are governed more by cost than quality, and
-in the theatre—note where most of our expenditure goes.
-In that institution, with the creation of whose standards
-we are concerning ourselves just now, consider the character
-of what are called “popular successes,” and observe the
-short shrift given to most of the efforts which call for enjoyment
-of the finer art of the stage through recognition
-of that art when it is displayed.</p>
-
-<p class='c010'>It is no disgrace that we are not an artistic people. Our
-accomplishments and our interests are in other fields,
-where we more than match the achievements of older
-civilizations. With us the theatre is not an institution to
-which we turn for its literature and its interpretations of
-character. We avoid it when it makes any demand on
-our thinking powers. We turn to it as a relaxation from
-the use of those powers in more material directions. We
-do not wish to study our stage, its methods and its products.
-We ask it only to divert us. This is the general
-attitude of the American to the theatre, and the exceptions
-are few.</p>
-
-<p class='c010'>In these conditions it is not strange that we have no
-scholarly critics to help in establishing standards for our
-theatre, or that there is little demand for real criticism,
-least of all in the daily press. As we grow to be an older
-and more leisurely country, when our masses cease to find
-in the crudities of the moving-picture their ideal of the
-drama, and when our own judgments become more refined,
-we shall need the real critic, and even the daily press will
-find room for his criticisms and reward for his experience,
-ability, and judgment.</p>
-
-<p class='c010'>The province and profit of our newspapers lie in interesting
-<span class='pageno' id='Page_232'>232</span>their readers. Analysis of artistic endeavor is not
-interesting to a people who have scant time and little inclination
-for any but practical and diverting things. Until
-the people demand it and the conditions that surround the
-critic improve, what passes for criticism in our daily press
-is not likely to increase in quantity or improve in quality.</p>
-
-<div class='chapter'>
- <span class='pageno' id='Page_233'>233</span>
- <h2 class='c008'>THE HUMOR OF THE COLORED SUPPLEMENT</h2>
-</div>
-
-<div class='nf-center-c0'>
-<div class='nf-center c005'>
- <div>BY RALPH BERGENGREN</div>
- </div>
-</div>
-
-<h3 class='c012'>I</h3>
-
-<p class='c013'>Ten or a dozen years ago,—the exact date is here
-immaterial,—an enterprising newspaper publisher conceived
-the idea of appealing to what is known as the
-American “sense of humor” by printing a so-called comic
-supplement in colors. He chose Sunday as of all days the
-most lacking in popular amusements, carefully restricted
-himself to pictures without humor and color without
-beauty, and presently inaugurated a new era in American
-journalism. The colored supplement became an institution.
-No Sunday is complete without it—not because
-its pages invariably delight, but because, like flies in summer,
-there is no screen that will altogether exclude them.
-A newspaper without a color press hardly considers itself a
-newspaper, and the smaller journals are utterly unmindful
-of the kindness of Providence in putting the guardian angel,
-Poverty, outside their portals. Sometimes, indeed, they
-think to outwit this kindly interference by printing a syndicated
-comic page without color; and mercy is thus served
-in a half portion, for, uncolored, the pictures are inevitably
-about twice as attractive. Some print them without color,
-but on pink paper. Others rejoice, as best they may, in a
-press that will reproduce at least a fraction of the original
-discord. One and all they unite vigorously, as if driven by
-a perverse and cynical intention, to prove the American
-sense of humor a thing of national shame and degradation.
-Fortunately the public has so little to say about its reading
-matter that one may fairly suspend judgment.</p>
-
-<p class='c010'><span class='pageno' id='Page_234'>234</span>For, after all, what is the sense of humor upon which
-every man prides himself, as belonging only to a gifted
-minority? Nothing more nor less than a certain mental
-quickness, alert to catch the point of an anecdote or to
-appreciate the surprise of a new and unexpected point of
-view toward an old and familiar phenomenon. Add together
-these gifted minorities, and each nation reaches
-what is fallaciously termed the national sense of humor—an
-English word, incidentally, for which D’Israeli was
-unable to find an equivalent in any other language, and
-which is in itself simply a natural development of the
-critical faculty, born of a present need of describing what
-earlier ages had taken for granted. The jovial porter and
-his charming chance acquaintances, the three ladies of
-Bagdad, enlivened conversation with a kind of humor,
-carefully removed from the translation of commerce and
-the public libraries, for which they needed no descriptive
-noun, but which may nevertheless be fairly taken as typical
-of that city in the day of the Caliph Haroun.</p>
-
-<p class='c010'>The Middle Ages rejoiced in a similar form of persiflage,
-and the present day in France, Germany, England, or
-America, for example, inherits it,—minus its too juvenile
-indecency,—in the kind of pleasure afforded by these
-comic supplements. Their kinship with the lower publications
-of European countries is curiously evident to whoever
-has examined them. Vulgarity, in fact, speaks the
-same tongue in all countries, talks, even in art-ruled
-France, with the same crude draughtsmanship, and usurps
-universally a province that Emerson declared “far better
-than wit for a poet or writer.” In its expression and enjoyment
-no country can fairly claim the dubious superiority.
-All are on the dead level of that surprising moment
-when the savage had ceased to be dignified and man had
-not yet become rational. Men, indeed, speak freely and
-<span class='pageno' id='Page_235'>235</span>vain-gloriously of their national sense of humor; but they
-are usually unconscious idealists. For the comic cut that
-amuses the most stupid Englishman may be shifted entire
-into an American comic supplement; the “catastrophe
-joke” of the American comic weekly of the next higher
-grade is stolen in quantity to delight the readers of similar
-but more economical publications in Germany; the lower
-humor of France, barring the expurgations demanded by
-Anglo-Saxon prudery, is equally transferable; and the
-average American often examines on Sunday morning,
-without knowing it, an international loan-exhibit.</p>
-
-<p class='c010'>Humor, in other words, is cosmopolitan, reduced, since
-usage insists on reducing it, at this lowest imaginable level,
-to such obvious and universal elements that any intellect
-can grasp their combinations. And at its highest it is
-again cosmopolitan, like art; like art, a cultivated characteristic,
-no more spontaneously natural than a “love of
-nature.” It is an insult to the whole line of English and
-American humorists—Sterne, Thackeray, Dickens, Meredith,
-Twain, Holmes, Irving, and others of a distinguished
-company—to include as humor what is merely the crude
-brutality of human nature, mocking at grief and laughing
-boisterously at physical deformity. And in these Sunday
-comics Humor, stolen by vandals from her honest, if sometimes
-rough-and-ready, companionship, thrusts a woe-be-gone
-visage from the painted canvas of the national
-side-show, and none too poor to “shy a brick” at her.</p>
-
-<p class='c010'>At no period in the world’s history has there been a
-steadier output of so-called humor—especially in this
-country. The simple idea of printing a page of comic
-pictures has produced families. The very element of variety
-has been obliterated by the creation of types: a confusing
-medley of impossible countrymen, mules, goats, German-Americans
-and their irreverent progeny, specialized
-<span class='pageno' id='Page_236'>236</span>children with a genius for annoying their elders, white-whiskered
-elders with a genius for playing practical jokes
-on their grandchildren, policemen, Chinamen, Irishmen,
-negroes, inhuman conceptions of the genus tramp, boy
-inventors whose inventions invariably end in causing somebody
-to be mirthfully spattered with paint or joyously
-torn to pieces by machinery, bright boys with a talent for
-deceit, laziness, or cruelty, and even the beasts of the
-jungle dehumanized to the point of practical joking.
-<i><span lang="la" xml:lang="la">Mirabile dictu!</span></i>—some of these things have even been
-dramatized.</p>
-
-<p class='c010'>With each type the reader is expected to become personally
-acquainted,—to watch for its coming on Sunday
-mornings, happily wondering with what form of inhumanity
-the author will have been able to endow his brainless
-manikins. And the authors are often men of intelligence,
-capable here and there of a bit of adequate drawing and
-an idea that is honestly and self-respectingly provocative
-of laughter. Doubtless they are often ashamed of their
-product; but the demand of the hour is imperative. The
-presses are waiting. They, too, are both quick and heavy.
-And the cry of the publisher is for “fun” that no intellect
-in all his heterogeneous public shall be too dull to appreciate.
-We see, indeed, the outward manifestation of a
-curious paradox: humor prepared and printed for the
-extremely dull, and—what is still more remarkable—excused
-by grown men, capable of editing newspapers, on
-the ground that it gives pleasure to children.</p>
-
-<p class='c010'>Reduced to first principles, therefore, it is not humor,
-but simply a supply created in answer to a demand, hastily
-produced by machine methods and hastily accepted by
-editors too busy with other editorial duties to examine it
-intelligently. Under these conditions “humor” is naturally
-conceived as something preëminently quick; and so
-<span class='pageno' id='Page_237'>237</span>quickness predominates. Somebody is always hitting
-somebody else with a club; somebody is always falling
-downstairs, or out of a balloon, or over a cliff, or into a
-river, a barrel of paint, a basket of eggs, a convenient cistern,
-or a tub of hot water. The comic cartoonists have
-already exhausted every available substance into which one
-can fall, and are compelled to fall themselves into a veritable
-ocean of vain repetition. They have exhausted everything
-by which one can be blown up. They have exhausted
-everything by which one can be knocked down or run over.
-And if the victim is never actually killed in these mirthful
-experiments, it is obviously because he would then cease
-to be funny—which is very much the point of view of the
-Spanish Inquisition, the cat with a mouse, or the American
-Indian with a captive. But respect for property, respect
-for parents, for law, for decency, for truth, for beauty, for
-kindliness, for dignity, or for honor, are killed, without
-mercy. Morality alone, in its restricted sense of sexual
-relations, is treated with courtesy, although we find
-throughout the accepted theory that marriage is a union
-of uncongenial spirits, and the chart of petty marital deceit
-is carefully laid out and marked for whoever is likely to
-respond to endless unconscious suggestions. Sadly must
-the American child sometimes be puzzled while comparing
-his own grandmother with the visiting mother-in-law of
-the colored comic.</p>
-
-<h3 class='c014'>II</h3>
-
-<p class='c013'>Lest this seem a harsh, even an unkind inquiry into the
-innocent amusements of other people, a few instances may
-be mentioned, drawn from the Easter Sunday output of
-papers otherwise both respectable and unrespectable;
-papers, moreover, depending largely on syndicated humor
-that may fairly be said to have reached a total circulation
-<span class='pageno' id='Page_238'>238</span>of several million readers. We have, to begin with, two
-rival versions of a creation that made the originator famous,
-and that chronicle the adventures of a small boy
-whose name and features are everywhere familiar. Often
-these adventures, in the original youngster, have been
-amusing, and amusingly seasoned with the salt of legitimately
-absurd phraseology. But the pace is too fast, even
-for the originator. The imitator fails invariably to catch
-the spirit of them, and in this instance is driven to an ancient
-subterfuge.</p>
-
-<p class='c010'>To come briefly to an unpleasant point: an entire page
-is devoted to showing the reader how the boy was made
-ill by smoking his father’s cigars. Incidentally he falls
-downstairs. Meanwhile, his twin is rejoicing the readers
-of another comic supplement by spoiling a wedding
-party; it is the minister who first comes to grief, and is
-stood on his head, the boy who, later, is quite properly
-thrashed by an angry mother—and it is all presumably
-very delightful and a fine example for the imitative genius
-of other children. Further, we meet a mule who kicks a
-policeman and whose owner is led away to the lockup; a
-manicured vacuum who slips on a banana peel, crushes the
-box containing his fiancée’s Easter bonnet, and is assaulted
-by her father (he, after the manner of comic fathers, having
-just paid one hundred dollars for the bonnet out of a
-plethoric pocketbook); a nondescript creature, presumably
-human, who slips on another banana peel and knocks over
-a citizen, who in turn knocks over a policeman, and is also
-marched off to undeserved punishment. We see the German-American
-child covering his father with water from
-a street gutter; another child deluging his parent with
-water from a hose; another teasing his younger brother
-and sister. To keep the humor of the banana peel in
-countenance, we find the picture of a fat man accidentally
-<span class='pageno' id='Page_239'>239</span>sitting down on a tack; he exclaims, “Ouch!” throws a
-basket of eggs into the air, and they come down on the
-head of the boy who arranged the tacks. We see two white
-boys beating a little negro over the head with a plank (the
-hardness of the negro’s skull here affording the humorous
-<i><span lang="fr" xml:lang="fr">motif</span></i>), and we see an idiot blowing up a mule with dynamite.
-Lunacy, in short, could go no further than this
-pandemonium of undisguised coarseness and brutality—the
-humor offered on Easter Sunday morning by leading
-American newspapers for the edification of American
-readers.</p>
-
-<p class='c010'>And every one of the countless creatures, even to the
-poor, maligned dumb animals, is saying something. To
-the woeful extravagance of foolish acts must be added an
-equal extravagance of foolish words: “Out with you, intoxicated
-rowdy!” “Shut up!” “Skidoo!” “They’ve set
-the dog on me.” “Hee-haw.” “My uncle had it tooken in
-Hamburg.” “Dat old gentleman will slip on dem banana
-skins,” “Little Buster got all that was coming to him.”
-“Aw, shut up!” “Y-e-e-e G-o-d-s!” “Ouch!” “Golly, dynamite
-am powerful stuff.” “I am listening to vat der vild
-vaves is sedding.” “I don’t think Pa and I will ever get
-along together until he gets rid of his conceit.” “Phew!”</p>
-
-<p class='c010'>The brightness of this repartee could be continued indefinitely;
-profanity, of course, is indicated by dashes and
-exclamation points; a person who has fallen overboard says,
-“Blub!” concussion is visibly represented by stars; “biff”
-and “bang” are used, according to taste, to accompany a
-blow on the nose or an explosion of dynamite.</p>
-
-<p class='c010'>From this brief summary it may be seen how few are
-the fundamental conceptions that supply the bulk of
-almost the entire output, and in these days of syndicated
-ideas a comparatively small body of men produce the
-greater part of it. Physical pain is the most glaringly
-<span class='pageno' id='Page_240'>240</span>omnipresent of these motifs; it is counted upon invariably
-to amuse the average humanity of our so-called Christian
-civilization. The entire group of Easter Sunday pictures
-constitutes a saturnalia of prearranged accidents in which
-the artist is never hampered by the exigencies of logic;
-machinery in which even the presupposed poorest intellect
-might be expected to detect the obvious flaw accomplishes
-its evil purpose with inevitable accuracy; jails and lunatic
-asylums are crowded with new inmates; the policeman
-always uses his club or revolver; the parents usually thrash
-their offspring at the end of the performance; household
-furniture is demolished, clothes ruined, and unsalable eggs
-broken by the dozen. Deceit is another universal concept
-of humor, which combines easily with the physical pain
-<i><span lang="fr" xml:lang="fr">motif</span></i>; and mistaken identity, in which the juvenile idiot
-disguises himself and deceives his parents in various ways,
-is another favorite resort of the humorists. The paucity
-of invention is hardly less remarkable than the willingness
-of the inventors to sign their products, or the willingness
-of editors to publish them. But the age is notoriously one
-in which editors underrate and insult the public intelligence.</p>
-
-<p class='c010'>Doubtless there are some to applaud the spectacle,—the
-imitative spirits, for example, who recently compelled
-a woman to seek the protection of a police department
-because of the persecution of a gang of boys and young
-men shouting “hee-haw” whenever she appeared on the
-street; the rowdies whose exploits figure so frequently in
-metropolitan newspapers; or that class of adults who tell
-indecent stories at the dinner-table and laugh joyously
-at their wives’ efforts to turn the conversation. But the
-Sunday comic goes into other homes than these, and is
-handed to their children by parents whose souls would
-shudder at the thought of a dime novel. Alas, poor parents!
-<span class='pageno' id='Page_241'>241</span>That very dime novel as a rule holds up ideals of
-bravery and chivalry, rewards good and punishes evil,
-offers at the worst a temptation to golden adventuring,
-for which not one child in a million will ever attempt to
-surmount the obvious obstacles. It is no easy matter to
-become an Indian fighter, pirate, or detective; the dream
-is, after all, a day-dream, tinctured with the beautiful color
-of old romance, and built on eternal qualities that the
-world has rightfully esteemed worthy of emulation. And
-in place of it the comic supplement, like that other brutal
-horror, the juvenile comic story, which goes on its immoral
-way unnoticed, raises no high ambition, but devotes itself
-to “mischief made easy.” Hard as it is to become an
-Indian fighter, any boy has plenty of opportunity to throw
-stones at his neighbor’s windows. And on any special
-occasion, such, for example, as Christmas or Washington’s
-Birthday, almost the entire ponderous machine is set in
-motion to make reverence and ideals ridiculous. Evil
-example is strong in proportion as it is easy to imitate.
-The state of mind that accepts the humor of the comic
-weekly is the same as that which shudders at Ibsen, and
-smiles complacently at the musical comedy, with its open
-acceptance of the wild-oats theory, and its humorous exposition
-of a kind of wild oats that youth may harvest without
-going out of its own neighborhood.</p>
-
-<p class='c010'>In all this noisy, explosive, garrulous pandemonium one
-finds here and there a moment of rest and refreshment—the
-work of the few pioneers of decency and decorum brave
-enough to bring their wares to the noisome market and
-lucky enough to infuse their spirit of refinement, art, and
-genuine humor into its otherwise hopeless atmosphere.
-Preëminent among them stands the inventor of “Little
-Nemo in Slumberland,” a man of genuine pantomimic
-humor, charming draughtsmanship, and an excellent decorative
-<span class='pageno' id='Page_242'>242</span>sense of color, who has apparently studied his medium
-and makes the best of it. And with him come Peter
-Newell, Grace G. Weiderseim, and Condé,—now illustrating
-<cite>Uncle Remus</cite> for a Sunday audience,—whose pictures
-in some of the Sunday papers are a delightful and
-self-respecting proof of the possibilities of this type of
-journalism. Out of the noisy streets, the cheap restaurants
-with their unsteady-footed waiters and avalanches of soup
-and crockery, out of the slums, the quarreling families, the
-prisons and the lunatic asylums, we step for a moment into
-the world of childish fantasy, closing the iron door behind
-us and trying to shut out the clamor of hooting mobs, the
-laughter of imbeciles, and the crash of explosives. After
-all, there is no reason why children should not have their
-innocent amusement on Sunday morning; but there seems
-to be every reason why the average editor of the weekly
-comic supplement should be given a course in art, literature,
-common sense, and Christianity.</p>
-
-<div class='chapter'>
- <span class='pageno' id='Page_243'>243</span>
- <h2 class='c008'>THE AMERICAN GRUB STREET</h2>
-</div>
-
-<div class='nf-center-c0'>
-<div class='nf-center c005'>
- <div>BY JAMES H. COLLINS</div>
- </div>
-</div>
-
-<h3 class='c012'>I</h3>
-
-<p class='c013'>New York’s theatres, cafés, and hotels, with many of
-her industries, are supported by a floating population. The
-provinces know this, and it pleases them mightily. But
-how many of the actual inhabitants of New York know
-of the large floating population that is associated with
-her magazines, newspapers, and publishing interests?—a
-floating population of the arts, mercenaries of pen and
-typewriter, brush and camera, living for the most part in
-the town and its suburbs, yet leading an unattached existence,
-that, to the provincial accustomed to dealing with
-life on a salary, seems not only curious but extremely
-precarious—as it often is.</p>
-
-<p class='c010'>The free-lance writer and artist abound in the metropolis,
-and with them is associated a motley free-lance crew
-that has no counterpart elsewhere on this continent. New
-York’s “Grub Street” is one of the truest indications of
-her metropolitan character. In other American cities the
-newspaper is written, illustrated, and edited by men and
-women on salaries, as are the comparatively few magazines
-and the technical press covering our country’s material
-activities. But in New York, while hundreds of editors,
-writers, and artists also rely upon a stated, definite stipend,
-several times as many more live without salaried connections,
-sometimes by necessity, but as often by choice.
-These are the dwellers in Grub Street.</p>
-
-<p class='c010'>This thoroughfare has no geographical definition. Many
-of the natives of Manhattan Island know as little of it
-<span class='pageno' id='Page_244'>244</span>as do the truck loads of visitors “seeing New York,” who
-cross and recross it unwittingly. Grub Street begins nowhere
-and ends nowhere; yet between these vague terminals
-it runs to all points of the compass, turns sharp
-corners, penetrates narrow passageways, takes its pedestrians
-up dark old stairways one moment and through
-sumptuous halls of steel and marble the next, touching
-along the way more diverse interests than any of the actual
-streets of Manhattan, and embracing ideals, tendencies,
-influences, and life-currents that permeate the nation’s
-whole material and spiritual existence. Greater Grub
-Street is so unobtrusive that a person with no affair to
-transact therein might dwell a quarter-century in New
-York and never discover it; yet it is likewise so palpable
-and vast to its denizens that by no ordinary circumstances
-would any of them be likely to explore all its infinite
-arteries, veins, and ganglia.</p>
-
-<p class='c010'>Not long ago there arrived on Park Row for the first
-time in his life a newspaper reporter of conspicuous ability
-along a certain line. In the West he had made a name for
-his knack at getting hold of corporate reports and court
-decisions several days in advance of rival papers. Once,
-in Chicago, by climbing over the ceiling of a jury-room, he
-was able to publish the verdict in a sensational murder trial
-a half-hour before it had been brought in to the judge. A
-man invaluable in following the devious windings of the
-day’s history as it must be written in newspapers, he had
-come to Park Row as the ultimate field of development for
-his especial talent. To demonstrate what he had done, he
-brought along a thick sheaf of introductory letters from
-Western editors. There was one for every prominent editor
-and publisher in the New York newspaper field, yet
-after all had been delivered it seemed to avail nothing.
-Nobody had offered him a situation.</p>
-
-<p class='c010'><span class='pageno' id='Page_245'>245</span>“The way to get along in New York is to go out and get
-the stuff,” explained a free lance whom he fell in with in
-a William Street restaurant. “Get copy they can’t turn
-down—deliver the goods.”</p>
-
-<p class='c010'>In that dull summer season all the papers were filled
-with gossip about a subscription book that had been sold
-at astonishing prices to that unfailing resource of newspapers,
-the “smart set.” Charges of blackmail flew
-through the city. Official investigation had failed to reveal
-anything definite about the work, which was said to
-be in process of printing. In twenty-four hours the newcomer
-from the West appeared in the office of a managing
-editor with specimen pages of the book itself. Where he
-had got them nobody knew. No one cared. They were
-manifestly genuine, and within two hours a certain sensational
-newspaper scored a “beat.” At last accounts he
-was specializing in the same line, obtaining the unobtainable
-and selling it where it would bring the best price.</p>
-
-<p class='c010'>This is one type of free lance.</p>
-
-<p class='c010'>At the other end of the scale may be cited the all-around
-scientific worker who came to the metropolis several years
-ago, after long experience in the departments at Washington.
-Lack of influence there had thrown him on the
-world at forty. Accustomed to living on the rather slender
-salary that goes with a scientific position, and knowing no
-other way of getting a livelihood, he set out to find in New
-York a place similar to that he had held in the capital. He
-is a man who has followed the whole trend of modern
-scientific progress as a practical investigator—a deviser
-of experiments and experimental apparatus, a skilled technical
-draughtsman, a writer on scientific subjects, and a
-man of field experience in surveying and research that has
-taken him all over the world. New York offered him nothing
-resembling the work he had done in Washington; but
-<span class='pageno' id='Page_246'>246</span>in traveling about the town among scientific and technical
-publishers he got commissions to write an article or two
-for an encyclopedia. These led him into encyclopedic illustration
-as well, and then he took charge of a whole section
-of the work, gathering his materials outside, writing and
-drawing at home, and visiting the publisher’s office only
-to deliver the finished copy. Encyclopedia writing and
-illustration has since become his specialty. His wide experience
-and knowledge fit him to cope with diverse subjects,
-and he earns an income which, if not nearly so large as
-that of the free-lance reporter, is quite as satisfactory as
-his Washington salary. As soon as one encyclopedia is
-finished in New York, another is begun, and from publisher
-to publisher go a group of encyclopedic free-lances,
-who will furnish an article on integral calculus or the Vedic
-pantheon, with diagrams and illustrations—and very
-good articles at that.</p>
-
-<h3 class='c014'>II</h3>
-
-<p class='c013'>Who but a Balzac will take a census of Greater Grub
-Street, enumerating its aristocrats, its well-to-do obscure
-bourgeois, its Bohemians, its rakes and evil-doers, its
-artisans and struggling lower classes? Among its citizens
-are the materials of a newer <cite><span lang="fr" xml:lang="fr">Comédie Humaine</span></cite>. The two
-personalities outlined above merely set a vague intellectual
-boundary to this world. In its many kinds and stations of
-workers Grub Street is as irreducible as nebulæ. Its aristocracy
-is to be found any time in that “Peerage” of Grub
-Street, the contents pages of the better magazines, where
-are arrayed the names of successful novelists, essayists,
-and short-story writers, of men and women who deal with
-specialties such as travel, historical studies, war correspondence,
-nature interpretation, sociology, politics, and
-<span class='pageno' id='Page_247'>247</span>every other side of life and thought; and here, too, are
-enlisted their morganatic relatives, the poets and versifiers,
-and their showy, prosperous kindred, the illustrators, who
-may be summoned from Grub Street to paint a portrait at
-Newport. This peerage is real, for no matter upon what
-stratum of Grub Street each newcomer may ultimately
-find his level of ability, this is the goal that was aimed at
-in the beginning. This is the Dream.</p>
-
-<p class='c010'>Staid, careful burghers of the arts, producing their good,
-dull, staple necessities in screed and picture, live about the
-lesser magazines, the women’s periodicals, the trade and
-technical press, the syndicates that supply “Sunday stuff”
-to newspapers all over the land, the nameless, mediocre
-publications that are consumed by our rural population in
-million editions. The Bohemian element is found writing
-“on space” for newspapers this month, furnishing the
-press articles of a theatre or an actress the next, running
-the gamut of the lesser magazines feverishly, flitting hither
-and thither, exhausting its energies with wasteful rapidity,
-and never learning the business tact and regularity that
-keep the burgher in comfort and give his name a standing
-at the savings bank. The criminal class of Grub Street
-includes the peddler of false news, the adapter of other
-men’s ideas, and the swindler who copies published articles
-and pictures outright, trusting to luck to elude the editorial
-police. The individual in this stratum has a short career
-and not a merry one; but the class persists with the persistence
-of the parasite. Grub Street’s artisans are massed
-about the advertising agencies, producing the plausible
-arguments put forth for the world of merchandise, and the
-many varieties of illustration that go with them; while the
-nameless driftwood which floats about the whole thoroughfare
-includes no one knows how many hundreds of aspirants
-whose talents do not suffice for any of these classes,
-<span class='pageno' id='Page_248'>248</span>together with the peddler of other men’s wares on commission,
-who perhaps ekes out a life by entering as a super
-at the theatres, the artists’ models, both men and women,
-who pose in summer and are away with a theatrical company
-in winter, the dullard, the drone, the ne’er-do-well,
-the palpable failure. At one end, Art’s chosen sons and
-daughters; at the other, her content, misguided dupes.</p>
-
-<p class='c010'>The free lance is bred naturally in New York, and
-thrives in its atmosphere, because the market for his wares
-is stable and infinitely varied. The demand he satisfies
-could be appeased by no other system. The very life of
-metropolitan publishing lies in the search for new men and
-variety. Publishers spend great sums upon the winnowing
-machinery that threshes over what comes to their editors’
-desks, and no editor in the metropolis grudges the time
-necessary to talk with those who call in person and have
-ideas good enough to carry them past his assistants. Publicly,
-the editorial tribe may lament the many hours spent
-yearly in this winnowing process. Yet every experienced
-editor in New York has his own story of the stranger,
-uncouth, unpromising, unready of speech, who stole in late
-one afternoon and seemed to have almost nothing in him,
-yet who afterwards became the prolific Scribbler or the
-great D’Auber. Not an editor of consequence but who,
-if he knew that to-morrow this ceaseless throng of free
-lances, good, bad, and impossible, had declared a Chinese
-boycott upon him and would visit his office no more, would
-regard it as the gravest of crises.</p>
-
-<p class='c010'>New York provides a market so wide for the wares of
-the free lance that almost anything in the way of writing
-or picture can eventually be sold, if it is up to a certain
-standard of mediocrity. A trained salesman familiar with
-values in the world of merchandise would consider this
-market one of the least exacting, most constant, and
-<span class='pageno' id='Page_249'>249</span>remunerative. And it is a market to be regarded, on the
-whole, in terms of merchandise. Not genius or talent sets
-the standards, but ordinary good workmanship. Magazines
-are simply the apex of the demand—that corner of
-the mart where payment is perhaps highest and the byproduct
-of reputation greatest. For each of the fortunate
-workers whose names figure in the magazine peerage, there
-are virtually hundreds who produce for purchasers and
-publications quite unknown to the general public, and
-often their incomes are equal to those of the established
-fiction writer or popular illustrator.</p>
-
-<p class='c010'>New York has eight Sunday newspapers that buy matter
-for their own editions and supply it in duplicate to other
-Sunday newspapers throughout the country under a syndicate
-arrangement. Perhaps an average of five hundred
-columns of articles, stories, interviews, children’s stuff,
-household and feminine gossip, humor, verse, and miscellany,
-with illustrations, are produced every week for this
-demand alone; and at least fifty per cent of the yearly
-$150,000 that represents its lowest value to the producers
-is paid to free-lance workers. The rest goes to men on
-salary who write Sunday matter at space rates. This item
-is wholly distinct from the equally great mass of Sunday
-stuff written for the same papers by salaried men. Several
-independent syndicates also supply a similar class of matter
-to papers throughout the United States, for both Sunday
-and daily use. This syndicate practice has, within the
-past ten years, made New York a veritable journalistic
-provider for the rest of the nation. The metropolis supplies
-the Sunday reading of the American people, largely
-because it has the resources of Grub Street to draw upon.
-Syndicate matter is cheaper than the provincial product,
-it is true; but not price alone is accountable for this supremacy
-of the syndicate. By the side of the workmanlike
-<span class='pageno' id='Page_250'>250</span>stories, articles, skits, and pictures supplied by Greater
-Grub Street, the productions of a provincial newspaper
-staff on salary grow monotonous in their sameness, and
-reveal themselves by their less skillful handling.</p>
-
-<p class='c010'>The Sunday-reading industry provides a market, not
-only for writers and artists, but also for photographers,
-caricaturists, cartoonists, makers of squibs and jokes,
-experts in fashions, devisers of puzzles, men and women
-who sell ideas for novel Sunday supplements, such as those
-printed in sympathetic inks, and the like. It is a peculiarity
-of our country worth noting, that all our published
-humor finds its outlet through the newspapers. Though
-England, Germany, France, and other countries have a
-humorous press distinctly apart, the United States has
-only one humorous journal that may be called national in
-tone. An overwhelming tide of caricature and humor
-sweeps through our daily papers, but the larger proportion
-is found in the illustrated comic sheets of the leading New
-York dailies; and these are syndicated in a way that gives
-them a tremendous national circulation. The Sunday
-comic sheet, whatever one wishes to say of its quality, was
-built in Greater Grub Street, and there, to-day, its foundations
-rest.</p>
-
-<p class='c010'>In Grub Street, too, dwells the army of workers who
-furnish what might be called the cellulose of our monthly
-and weekly publications—interviews, literary gossip,
-articles of current news interest, matter interesting to
-women, to children, to every class and occupation. As
-there are magazines for the servant girl and clerk, so there
-are magazines for the millionaire with a country estate,
-the business man studying system and methods, the
-woman with social or literary aspirations, the family planning
-travel or a vacation. To-day it is a sort of axiom in
-the publishing world that a new magazine, to succeed,
-<span class='pageno' id='Page_251'>251</span>must have a new specialty. Usually this will be a material
-one, for our current literature deals with things rather
-than thought; it is healthy but never top-heavy. Each new
-magazine interest discovered is turned over to Greater
-Grub Street for development, and here it is furnished with
-matter to fit the new point of view, drawings and photographs
-to make it plain, editors to guide, and sometimes a
-publisher to send it to market.</p>
-
-<p class='c010'>Then come, rank on rank, the trade and technical periodicals,
-of which hundreds are issued weekly and monthly in
-New York. These touch the whole range of industry and
-commerce. They deal with banking, law, medicine, insurance,
-manufacturing, and the progress of merchandise of
-every kind through the wholesale, jobbing, and retailing
-trades, with invention and mechanical science, with crude
-staples and finished commodities, with the great main
-channels of production and distribution and the little by-corners
-of the mart. Some of them are valuable publishing
-properties; more are insignificant; yet each has to go to
-press regularly, and all must be filled with their own particular
-kinds of news, comment, technical articles, and
-pictures. Theirs is a difficult point of view for the free
-lance, and on this account much of their contents is written
-by salaried editors and assistants. Contributions come,
-too, from engineers, scientists, bankers, attorneys, physicians,
-and specialists in every part of the country. Foremen
-and superintendents and mechanics in some trades
-send in roughly outlined diagrams and descriptions that
-enable the quick-witted editors to see “how the blamed
-thing works” and write the finished article. The American
-trade press is still in an early stage of development on its
-literary side. It has grown up largely within the past two
-decades, and still lacks literary workmanship. To hundreds
-of free-lance workers this field is now either unknown
-<span class='pageno' id='Page_252'>252</span>or underestimated. Yet year after year men disappear
-from Park Row and the round of Magazinedom, to be
-found, if any one would take the trouble to look them up,
-among the trade journals. Some of the great properties in
-this class belong to journalists who saw an opportunity a
-decade ago, and grasped it.</p>
-
-<h3 class='c014'>III</h3>
-
-<p class='c013'>The trade journals lead directly into the field of advertising,
-which has grown into a phenomenal outlet for free
-lance energies in the past ten years, and is still growing at
-a rate that promises to make it the dominant market of
-Grub Street. A glance through the advertising sections
-of the seventy-five or more monthly and weekly magazines
-published in New York reveals only a fraction of this
-demand, for a mass of writing and illustration many times
-greater is produced for catalogues, booklets, folders, circulars,
-advertising in the religious, agricultural, and trade
-press, and other purposes. Much of it is the work of men
-on salary, yet advertising takes so many ingenious forms
-and is so constantly striving for the novel and excellent,
-that almost every writer and illustrator of prominence
-receives in the course of the year commissions for special
-advertising work, and fat commissions, too. Often the
-fine drawing one sees as the centre of attraction in a magazine
-advertisement is the work of a man or woman of
-reputation among the readers of magazines, delivered with
-the understanding that it is to be published unsigned.</p>
-
-<p class='c010'>The advertising demand is divided into two classes—that
-represented by business firms which prepare their own
-publicity, and that for the advertising agencies which prepare
-and forward to periodicals the advertising of many
-business houses, receiving for their service a commission
-<span class='pageno' id='Page_253'>253</span>from the publishers. It is among the latter especially that
-the free lance finds his market, for the agencies handle a
-varied mass of work and are continually calling in men
-who can furnish fresh ideas. One of the leading advertising
-agencies keeps in a great file the names and addresses
-of several hundred free-lance workers—writers, sculptors,
-illustrators, portrait painters, translators, news and
-illustrating photographers, fashion designers, authorities
-in silver and virtu, book-reviewers, journalists with such
-specialties as sports, social news, and the markets. Each
-is likely to be called on for something in his particular line
-as occasions arise.</p>
-
-<p class='c010'>This concern, for example, may receive a commission to
-furnish a handsomely bound miniature book on servants’
-liveries for a clothing manufacturer, or a history of silver
-plate to be privately printed and distributed among the
-patrons of a great jewelry house. For a simple folder to
-advertise a brand of whiskey, perhaps, the sporting editor
-of a leading daily newspaper is asked to compile information
-about international yacht-racing. From Union Square
-may be seen a large wall, upon which is painted a quaint
-landscape of gigantic proportions. It is a bit of thoroughly
-artistic design, fitting into the general color scheme
-of the square, and its attractiveness gives it minor advertising
-value for the firm that has taken an original way of
-masking a blank wall. This decoration was painted from
-a small design, made for the above advertising agency by
-a painter of prominence. The same agency, in compiling
-a catalogue of cash registers some time ago, referred to
-their utilitarian ugliness of design. The cash register manufacturers
-protested that these were the best designs they
-had been able to make, whereupon the advertising agency
-commissioned four sculptors, who elaborated dainty cash-register
-<span class='pageno' id='Page_254'>254</span>cases in the <i><span lang="fr" xml:lang="fr">art nouveau</span></i> manner, for installation in
-cafés, milliners’ shops, and other fine establishments.</p>
-
-<p class='c010'>Advertising requires versatility of a high order. A newspaper
-writer, so long as he makes his articles interesting
-to the widest public, is not required to give too strict attention
-to technicalities—he writes upon this subject to-day
-and upon one at the opposite pole to-morrow. A writer
-for a trade journal, on the other hand, need not give pains
-to human interest if his technical grasp of the iron market,
-the haberdashery trade, or the essentials of machine-shop
-practice is sure. Moreover, each year’s experience in
-writing for a trade journal adds to his knowledge of its subject
-and makes his work so much the surer and simpler.
-But the writer of advertising must combine human interest
-with strict accuracy; his subject is constantly changing,
-unless he is a specialist in a certain line, taking advertising
-commissions at intervals. To-day he studies the methods
-of making cigars and the many different kinds of tobacco
-that enter therein; to-morrow he writes a monograph on
-enameled tin cans, investigating the processes of making
-them in the factory; and the day after that his topic may
-be breakfast foods, taking him into investigations of starch,
-gluten, digestive functions, diet and health, and setting
-him upon a weary hunt for synonyms to describe the “rich
-nutty flavor” that all breakfast foods are said to have.
-All the illustrative work of an advertising artist must be
-so true to detail that it will pass the eyes of men who spend
-their lives making the things he pictures. The Camusots
-and Matifats no longer provide costly orgies for Grub
-Street, sitting by meekly to enjoy the flow of wit and
-banter. They now employ criticism in moulding their
-literature of business. It was one of them who, difficult to
-please in circulars, looked over the manuscript submitted
-by an advertising free lance with more approval than was
-<span class='pageno' id='Page_255'>255</span>his custom. “This is not bad,” he commented; “not bad
-at all—and yet—I have seen all these words used
-before.”</p>
-
-<p class='c010'>An interesting new development of advertising is the
-business periodical, a journal published by a large manufacturer,
-usually, and sent out monthly to retail agents or his
-consuming public. In its pages are printed articles about
-the manufacturer’s product, descriptions of its industrial
-processes, news of the trade, and miscellany. Many of
-these periodicals are extremely interesting for themselves.
-There must be dozens of them in New York—none of the
-newspaper directories list them. Writers who are not
-especially familiar with the product with which they deal
-often furnish a style of matter for them that is valued for
-its fresh point of view and freedom from trade and technical
-phraseology. These publications range from journals
-of a dozen pages, issued on the “every little while” plan
-for the retail trade of a rubber hose manufacturer, to the
-monthly magazine which a stocking jobber mails to thousands
-of youngsters all over the land to keep them loyal
-to his goods.</p>
-
-<p class='c010'>This, then, is the market in its main outlines. But a
-mass of detail has been eliminated. In groups large and
-small there are the poster artists who work for theatrical
-managers and lithographers; the strange, obscure folk who
-write the subterranean dime-novel stories of boyhood; the
-throngs of models who go from studio to studio, posing at
-the uniform rate of fifty cents an hour whether they work
-constantly or seldom; the engravers who have made an
-art of retouching half-tone plates; the great body of crafts-and-arts
-workers which has sprung up in the past five years
-and which leads the free-lance life in studios, selling pottery,
-decorated china, wood, and metal work to rich patrons;
-the serious painters whose work is found in exhibitions,
-<span class='pageno' id='Page_256'>256</span>and the despised “buckeye” painter who paints for
-the department stores and cheap picture shops; the etchers,
-the portrait painters, and the “spotknockers” who lay in
-the tones of the crude “crayon portrait” for popular consumption—these
-and a multitude of others inhabit Greater
-Grub Street, knowing no regularity of employment, of
-hours, or of income.</p>
-
-<h3 class='c014'>IV</h3>
-
-<p class='c013'>While its opportunities are without conceivable limitation,
-Grub Street is not a thoroughfare littered with currency,
-but is paved with cobblestones as hard as any along
-the other main avenues of New York’s life and energy.
-The Great Man of the Provinces, landing at Cortlandt or
-Twenty-third Street after an apprenticeship at newspaper
-work in a minor city, steps into a world strangely different
-from the one he has known. For, just to be a police reporter
-elsewhere is to be a journalist, and journalism is the
-same as literature, and literature is honorable, and a little
-mysterious, and altogether different from the management
-of a stove foundry, or the proprietorship of a grocery house,
-or any other of the overwhelmingly material things that
-make up American life. Times have not greatly changed
-since Lucien de Rubempré was the lion of Madame de
-Bargeton’s salon at Angoulême, and this is a matter they
-seem to have ordered no better in provincial France. To
-be a writer or artist of any calibre elsewhere breeds a form
-of homage and curiosity and a certain sure social standing.
-But New York strikes a chill over the Great Man of the
-Provinces, because it is nothing at all curious or extraordinary
-for one to write or draw in a community where thousands
-live by these pursuits. They carry no homage or
-social standing on their face, and the editorial world is even
-studied in its uncongeniality toward the newcomer, because
-<span class='pageno' id='Page_257'>257</span>he is so fearfully likely to prove one of the ninety-nine
-in every hundred aspirants who cannot draw or write
-well enough. The ratio that holds in the mass of impossible
-manuscript and sketches that pours into every editorial
-office is also the ratio of the living denizens of Grub Street.
-The Great Man of the Provinces is received on the assumption
-that he is unavailable, with thanks, and the hope
-that he will not consider this a reflection upon his literary
-or artistic merit.</p>
-
-<p class='c010'>So he finds himself altogether at sea for a while. No
-Latin Quarter welcomes him, for this community has no
-centre. His estimates of magazine values, formed at a
-distance, are quickly altered. Many lines of work he had
-never dreamed of, and channels for selling it, come to light
-day by day. To pass the building where even <cite>Munsey’s</cite>
-is published gives him a thrill the first time; yet after a
-few months in New York he finds that the great magazines,
-instead of being nearer, are really farther away than they
-were in the provinces. Of the other workers he meets, few
-aspire to them, while of this few only a fraction get into
-their pages. He calls on editors, perhaps, and finds them
-a strange, non-committal caste, talking very much like
-their own rejection slips. No editor will definitely give
-him a commission, even if he submits an idea that seems
-good, but can at most be brought to admit under pressure
-that, if the Great Man were to find himself in that neighborhood
-with the idea all worked up, the editor <em>might</em> be
-interested in seeing it, perhaps even reading it—yet he
-must not understand this as in any way binding&nbsp;...
-the magazine is very full just at present&nbsp;... hadn’t he
-better try the newspapers, now? For there are more blanks
-than prizes walking the Grub Street paving, and persons
-of unsound minds have been known to take to literature
-as a last resort, and the most dangerous person to the
-<span class='pageno' id='Page_258'>258</span>editor is not a rejected contributor at all, but one who has
-been accepted once and sees a gleam of a chance that he
-may be again.</p>
-
-<p class='c010'>If the Great Man really has “stuff” in him, he stops
-calling on editors and submits his offerings by mail. Even
-if he attains print in a worthy magazine, he may work a
-year without seeing its notable contributors, or its minor
-ones, or its handmaidens, or even its office-boy. Two
-men jostled one another on Park Row one morning as they
-were about to enter the same newspaper building, apologized,
-and got into the elevator together. There a third
-introduced them, when it turned out that one had been
-illustrating the work of the other for two years, and each
-had wished to know the other, but never got around to it.
-An individual circle of friends is easily formed in Grub
-Street, but the community as a whole lives far and wide
-and has no coherence.</p>
-
-<p class='c010'>What ability or skill the Great Man brought from his
-province may be only the foundation for real work. There
-will surely be extensive revising of ideals and methods. A
-story is told of a poet who came to the metropolis with a
-completed epic. This found no acceptance, so after cursing
-the stupidity of the public and the publishers, he took
-to writing “Sunday stuff.” Soon the matter-of-fact attitude
-of the workers around him, with the practical view
-of the market he acquired, led him to doubt the literary
-value of the work he had done in the sentimental atmosphere
-of his native place. Presently a commission to write
-a column of humor a week came to him, and he cut his
-epic into short lengths, tacked a squib on each fragment,
-and eventually succeeded in printing it all as humor, at a
-price many times larger than the historic one brought by
-<cite>Paradise Lost</cite>. Another newcomer brought unsalable plays
-and high notions of the austerity of the artistic vocation.
-<span class='pageno' id='Page_259'>259</span>Three months after his arrival he was delighted to get a
-commission to write the handbook a utilitarian publisher
-proposed to sell to visitors seeing the metropolis. This
-commission not only brought a fair payment for the manuscript
-on delivery, but involved a vital secondary consideration.
-The title of the work was “Where to Eat in New
-York,” and its preparation made it necessary for the
-author to dine each evening for a month in a different café
-at the proprietor’s expense.</p>
-
-<p class='c010'>This practical atmosphere of Grub Street eventually
-makes for development in the writer or artist who has
-talent. It is an atmosphere suited to work, for the worker
-is left alone in the solitude of the multitude. False ideals
-and sentimentality fade from his life, and his style takes
-on directness and vigor. Greater Grub Street is not given
-to reviling the public for lack of ideals or appreciation.
-The free lance’s contact with the real literary market, day
-after day, teaches him that, as soon as he can produce the
-manuscript of the great American novel, there are editors
-who may be trusted to perceive its merit, and publishers
-ready to buy.</p>
-
-<h3 class='c014'>V</h3>
-
-<p class='c013'>This free-lance community of the metropolis is housed
-all over Manhattan Island, as well as in the suburbs and
-adjacent country for a hundred miles or more around. An
-amusing census of joke-writers and humorists was made
-not long ago by a little journal which a New Jersey railroad
-publishes in the interest of its suburban passenger
-traffic. It was shown, by actual names and places of
-residence, that more than three fourths of the writers who
-keep the suburban joke alive live in Suburbia themselves.</p>
-
-<p class='c010'>New York has no Latin Quarter. As her publications
-are scattered over the city from Park Row to Forty-second
-<span class='pageno' id='Page_260'>260</span>Street, so the dwellings of free-lance workers are found
-everywhere above Washington Square. There are numerous
-centres, however. Washington Square is one for newspaper
-men and women, and in its boarding-houses and
-apartment hotels are also found many artists who labor in
-studios near by. Tenth Street, between Broadway and
-Sixth Avenue, has a few studios remaining, surrounded by
-the rising tide of the wholesale clothing trade, chief among
-them being the Fleischmann Building, next Grace Church,
-and the old studio building near Sixth Avenue. More old
-studios are found in Fourteenth Street; and around Union
-Square the new skyscrapers house a prosperous class of
-illustrators who do not follow the practice of living with
-their work. On the south side of Twenty-third Street,
-from Broadway to Fourth Avenue, is a row of old-time
-studios, and pretty much the whole gridiron of cross streets
-between Union and Madison squares has others, old and
-new. Thence, Grub Street proceeds steadily uptown until,
-in the neighborhood of Central Park, it may be said to have
-arrived.</p>
-
-<p class='c010'>Look over the roofs in any of these districts and the toplight
-hoods may be seen, always facing north, as though
-great works were expected from that point of the compass.
-Grub Street is the top layer of New York, and dislikes to
-be far from the roof. A studio that has been inhabited
-by a succession of artists and writers for twenty, thirty,
-forty years, may be tenanted to-day by a picturesque
-young man in slouch hat, loose neckerchief, and paint-flecked
-clothes, who eats about at cheap cafés, and sleeps
-on a cot that in daytime serves as a lounge under its dusty
-Oriental canopy. The latter ornament is the unfailing
-mark of that kind of studio, and with it go, in some combination,
-a Japanese umbrella and a fish-net. This young
-man makes advertising pictures, perhaps, or puts the
-<span class='pageno' id='Page_261'>261</span>frames around the half-tone illustrations for a Sunday
-newspaper. By that he lives, and for his present fame
-draws occasional “comics” for <cite>Life</cite>. But with an eye to
-Immortality, he paints, so that there are always sketching
-trips to be made, and colors to putter with, and art, sacred
-art, to talk of in the terms of the technician. Or such an
-old studio may shelter some forlorn spinster who ekes out
-a timid existence by painting dinner cards or the innumerable
-whatnots produced and sold by her class in Grub
-Street.</p>
-
-<p class='c010'>In the newer studios are found two methods of working.
-Prosperous illustrators, writers, and teachers may prefer
-a studio in an office building, where no one is permitted
-to pass the night, conducting their affairs with the aid of
-a stenographer and an office boy. Others live and work in
-the newer studios that have been built above Twenty-third
-Street in the past decade. Few of the traditions of
-Bohemia are preserved by successful men and women.
-The young man of the Sunday supplement, and the
-amateur dauber, once he succeeds as a magazine illustrator,
-drops his slouch hat, becomes conventional in dress,
-and ceases to imitate outwardly an artistic era that is
-past. Success brings him in contact with persons of truer
-tastes, and he changes to match his new environment.
-This is so fundamental in Grub Street that the ability of
-any of its denizens may be gauged by the editor’s experienced
-eye; the less a given individual dresses like the traditional
-artist or writer of the Parisian Latin Quarter, the
-nearer he is, probably, to being one.</p>
-
-<p class='c010'>Women make up a large proportion of the dwellers in
-Grub Street, and its open market, holding to no distinctions
-of sex in payment for acceptable work, is in their
-favor. Any of the individual markets offers a fair field for
-<span class='pageno' id='Page_262'>262</span>their work, and in most of them the feminine product is
-sought as a foil to the staple masculine.</p>
-
-<p class='c010'>What is the average Grub Street income? That would
-be difficult to know, for the free lance, as a rule, keeps no
-cash-book. Many workers exist on earnings no larger than
-those of a country clergyman, viewed comparatively from
-the standpoint of expenses, and among them are men and
-women of real ability. Given the magic of business tact,
-they might soon double their earnings. Business ability
-is the secret of monetary success in Greater Grub Street.
-One must know where to sell, and also what to produce.
-It pays to aim high and get into the currents of the best
-demand, where prices are better, terms fairer, and competition
-an absolute nullity. Even the cheapest magazines
-and newspapers pay well when the free lance knows how
-to produce for them. Hundreds of workers are ill paid
-because they have not the instinct of the compiler. Scissors
-are mightier than the pen in this material market;
-with them the skillful ones write original articles and books—various
-information brought together in a new focus.</p>
-
-<p class='c010'>While untold thousands of impossible articles drift
-about the editorial offices, these editors are looking for
-what they cannot often describe. A successful worker in
-Grub Street divines this need and submits the thing itself.
-Often the need is most tangible. For two weeks after the
-Martinique disaster the newspapers and syndicates were
-hunting articles about volcanoes—not profound treatises,
-but ordinary workmanlike accounts such as could be tried
-out of any encyclopedia. Yet hundreds of workers, any
-one of whom might have compiled the needed articles,
-continued to send in compositions dealing with abstract
-subjects, things far from life and events, and were turned
-down in the regular routine. Only a small proportion of
-free lances ever become successful, but those who do,
-<span class='pageno' id='Page_263'>263</span>achieve success by attention to demand, with the consequence
-that most of their work is sold before it is written.</p>
-
-<p class='c010'>This community is perhaps the most diversified to be
-found in a national centre of thought and energy. Paris,
-London, Munich, Vienna, Rome—each has the artistic
-tradition and atmosphere, coming down through the centuries.
-But this Grub Street of the new world is wholly
-material,—a “boom town” of the arts,—embodying in
-its brain and heart only prospects, hopes. Its artistic
-rating is written plainly in our current literature. There
-is real artistic struggle and aspiration in it all, undoubtedly,
-but not enough to sweeten the mass.</p>
-
-<p class='c010'>Greater Grub Street is utilitarian. That which propels
-it is not Art, but Advertising—not Clio or Calliope, but
-Circulation.</p>
-
-<div class='chapter'>
- <span class='pageno' id='Page_264'>264</span>
- <h2 class='c008'>JOURNALISM AS A CAREER</h2>
-</div>
-
-<div class='nf-center-c0'>
-<div class='nf-center c005'>
- <div>BY CHARLES MOREAU HARGER</div>
- </div>
-</div>
-
-<h3 class='c012'>I</h3>
-
-<p class='c013'>In a recent discussion with a successful business man
-concerning an occupation for the business man’s son, a
-college graduate, some one suggested: “Set him up with
-a newspaper. He likes the work and is capable of success.”</p>
-
-<p class='c010'>“Nothing in it,” was the prompt reply. “He can make
-more money with a clothing store, have less worry and
-annoyance, and possess the respect of more persons.”</p>
-
-<p class='c010'>This response typifies the opinion of many fathers regarding
-a newspaper career. It is especially common to
-the business man in the rural and semi-rural sections. The
-dry-goods merchant who has a stock worth twenty thousand
-dollars, and makes a profit of from three thousand
-dollars to five thousand dollars a year, realizes that the
-editor’s possessions are meagre, and believes his income
-limited. He likewise hears complaints and criticisms of
-the paper. Comparing his own placid money-making
-course with, what he assumes to be the stormy and unprofitable
-struggle of the publisher, he considers the printing
-business an inferior occupation.</p>
-
-<p class='c010'>For this view the old-time editor is largely responsible.
-For decades it was his pride to make constant reference to
-his poverty-stricken condition, to beg subscribers to bring
-cord-wood and potatoes on subscription, to glorify as a
-philanthropist the farmer who “called to-day and dropped
-a dollar in the till.” The poor-editor joke is as well established
-as the mother-in-law joke or the lover-and-angry-father
-<span class='pageno' id='Page_265'>265</span>joke, and about as unwarranted; yet it has built up
-a sentiment, false in fact and suggestion, often accepted
-as truth.</p>
-
-<p class='c010'>To the younger generation, journalism presents another
-aspect. The fascination of doing things, of being in the
-forefront of the world’s activities, appeals to young men
-and young women of spirit. Few are they who do not
-consider themselves qualified to succeed should they choose
-this profession. To the layman it seems so easy and so
-pleasant to write the news and comment of the day, to
-occupy a seat on the stage at public meetings, to pass the
-fire-lines unquestioned.</p>
-
-<p class='c010'>Not until the first piece of copy is handed in does the
-beginner comprehend the magnitude of his task or the
-demand made upon him for technical skill. When he sees
-the editor slash, blue-pencil, and rearrange his story, he
-appreciates how much he has yet to learn. Of this he was
-ignorant in his high school and his college days, and he was
-confident of his ability. An expression of choice of a life-work
-by the freshman class of a college or university will
-give a large showing for journalism; in the senior year it
-will fall to a minor figure, not more than from three to
-seven per cent of the whole. By that period the students
-have learned some things concerning life, and have decided,
-either because of temperament, or as did the business
-man for his son, for some other profession.</p>
-
-<p class='c010'>To those who choose it deliberately as a life-work, obtaining
-a position presents as many difficulties as it does
-in any other profession. The old-time plan by which the
-beginner began as “devil,” sweeping out the office, cleaning
-the presses, and finally rising to be compositor and
-writer, is in these days of specialization out of date. The
-newspaper business has as distinct departments as a department
-store. While a full knowledge of every part of
-<span class='pageno' id='Page_266'>266</span>the workings of the office is unquestionably valuable, the
-eager aspirant finds time too limited to serve a long apprenticeship
-at the mechanical end in order to prepare himself
-for the writing-room.</p>
-
-<p class='c010'>Hence we find the newspaper worker seeking a new
-preparation. He strives for a broad knowledge, rather
-than mechanical training, and it is from such preparation
-that he enters the newspaper office with the best chances
-of success. Once the college man in the newspaper office
-was a joke. His sophomoric style was the object of sneers
-and jeers from the men who had been trained in the school
-of actual practice at the desk. To-day few editors hold to
-the idea that there can be no special preparation worth
-while outside the office, just as you find few farmers sneering
-at the work of agricultural colleges. It is not uncommon
-to find the staff of a great newspaper composed largely
-of college men, and when a new man is sought for the
-writing force it is usually one with a college degree who
-obtains the place. It is recognized that the ability to think
-clearly, to write understandable English, and to know the
-big facts of the world and its doings, are essential, and that
-college training fits the young man of brains for this. Such
-faults as may have been acquired can easily be corrected.</p>
-
-<p class='c010'>Along with the tendency toward specialization in other
-directions, colleges and universities have established
-schools or departments of journalism in which they seek
-to assist those students who desire to follow that career.
-It is not a just criticism of such efforts to say, as some
-editors have said, that it is impossible to give practical
-experience outside a newspaper office. Such an opinion
-implies that news and comment can be written only within
-sound of a printing-press; yet a vast deal of actual everyday
-work on the papers themselves is done by persons outside
-the office.</p>
-
-<p class='c010'><span class='pageno' id='Page_267'>267</span>About twenty colleges and universities, chiefly in the
-Middle West and Northwest, have established such schools.
-They range in their curriculum from courses of lectures by
-newspaper men continued through a part of the four-years’
-course, to complete schools with a systematic course of
-study comprehending general culture, history, and science,
-with actual work on a daily paper published by the students
-themselves, on which, under the guidance of an
-experienced newspaper man, they fill creditably every department
-and assist in the final make-up of the publication.
-They even gain a fair comprehension of the workings
-of linotypes, presses, and the details of composition, without
-attempting to attain such hand-skill as to make them
-eligible to positions in the mechanical department.</p>
-
-<p class='c010'>These students, in addition to possessing the broad culture
-that comes with a college degree, know how to write
-a “story,” how to frame a headline, how to construct editorial
-comment, and they certainly enter the newspaper office
-lacking the crudeness manifested by those who have all
-the details of newspaper style to learn. This sort of schooling
-does not make newspaper men of the unfit, but to the
-fit it gives a preparation that saves them much time in attaining
-positions of value. That a course of this kind will
-become an integral part of many more colleges is probable.</p>
-
-<p class='c010'>In these schools some of the most capable students enroll.
-They are the young men and young women of literary
-tastes and keen ambitions. They are as able as the students
-who elect law, or science, or engineering. From
-months of daily work in a class-room fitted up like the city
-room of a great newspaper, with definite news-assignments
-and tasks that cover the whole field of writing for the press,
-they can scarcely fail to absorb some of the newspaper
-spirit, and graduate with a fairly definite idea of what is
-to be required of them.</p>
-
-<div>
- <span class='pageno' id='Page_268'>268</span>
- <h3 class='c014'>II</h3>
-</div>
-
-<p class='c013'>Then there comes the question, where shall the start be
-made? Is it best to begin on the small paper and work
-toward metropolitan journalism? or to seek a reporter’s
-place on the city daily and work for advancement?</p>
-
-<p class='c010'>Something is to be said for the latter course. The editor
-of one of the leading New York dailies remarked the other
-day: “The man who begins in New York, and stays with
-it, rises if he be capable. Changes in the staffs are frequent,
-and in a half-dozen years he finds himself well up
-the ladder. It takes him about that long to gain a good
-place in a country town, and then if he goes to the city he
-must begin at the bottom with much time wasted.” This
-is, however, not the essential argument.</p>
-
-<p class='c010'>Who is the provincial newspaper man? Where is found
-the broadest development, the largest conception of journalism?
-To the beginner the vision is not clear. If he
-asks the busy reporter, the nervous special writer on a
-metropolitan journal, he gets this reply: “If I could only
-own a good country paper and be my own master!” Then,
-turning to the country editor, he is told: “It is dull in the
-country town—if I could get a place on a city journal
-where things are happening!” Each can give reasons for
-his ambition, and each has from his experience and observation
-formed an <i><span lang="la" xml:lang="la">ex parte</span></i> opinion. Curiously, in view of
-the glamour that surrounds the city worker, and the presumption
-that he has attained the fullest possible equipment
-for the newspaper field, he is less likely to succeed
-with satisfaction to himself on a country paper than is the
-country editor who finds a place in the city.</p>
-
-<p class='c010'>The really provincial journalist, the worker whose scope
-and ideals are most limited, is often he who has spent years
-as a part of a great newspaper-making machine. Frequently,
-<span class='pageno' id='Page_269'>269</span>when transplanted to what he considers a narrower
-field, which is actually one of wider demands, he
-fails in complete efficiency. The province of the city paper
-is one of news-selection. Out of the vast skein of the day’s
-happenings what shall it select? More “copy” is thrown
-away than is used. The <cite>New York Sun</cite> is written as definitely
-for a given constituency as is a technical journal.
-Out of the day’s news it gives prominence to that which
-fits into its scheme of treatment, and there is so much
-news that it can fill its columns with interesting material,
-yet leave untouched a myriad of events. The <cite>New York
-Evening Post</cite> appeals to another constituency, and is made
-accordingly. The <cite>World</cite> and <cite>Journal</cite> have a far different
-plan, and “play up” stories that are mentioned briefly, or
-ignored, by some of their contemporaries. So the writer
-on the metropolitan paper is trained to sift news, to choose
-from his wealth of material that which the paper’s traditions
-demand shall receive attention; and so abundant is
-the supply that he can easily set a feast without exhausting
-the market’s offering. Unconsciously he becomes an epicure,
-and knows no day will dawn without bringing him
-his opportunity.</p>
-
-<p class='c010'>What happens when a city newspaper man goes to the
-country? Though he may have all the graces of literary
-skill and know well the art of featuring his material, he
-comes to a new journalistic world. Thus did the manager
-of a flourishing evening daily in a city of fifty thousand
-put it: “I went to a leading metropolitan daily to secure
-a city editor, and took a man recommended as its most
-capable reporter, one with years of experience in the city
-field. Brought to the new atmosphere, he was speedily
-aware of the changed conditions. In the run of the day’s
-news rarely was there a murder, with horrible details as
-sidelights; no heiress eloped with a chauffeur; no fire destroyed
-<span class='pageno' id='Page_270'>270</span>tenements and lives; no family was broken up by
-scandal. He was at a loss to find material with which to
-make local pages attractive. He was compelled to give
-attention to a wide range of minor occurrences, most of
-which he had been taught to ignore. In the end he resigned.
-I found it more satisfactory to put in his place a
-young man who had worked on a small-town daily and
-was in sympathy with the things that come close to the
-whole community, who realized that all classes of readers
-must be interested in the paper, all kinds of happenings
-reported, and the paper be made each evening a picture of
-the total sum of the day’s events, rather than of a few
-selected happenings. The news-supply is limited, and all
-must be used and arranged to interest readers—and we
-reach all classes of readers, not a selected constituency.”</p>
-
-<p class='c010'>The small-town paper must do this, and because its
-writers are forced so to look upon their field they obtain a
-broader comprehension of the community life than do
-those who are restricted to special ideas and special conceptions
-of the paper’s plans. The beginner who finds his
-first occupation on a country paper, by which is meant a
-paper in one of the smaller cities, is likely to obtain a better
-all-round knowledge of everything that must be done in a
-newspaper office than the man who goes directly to a position
-on a thoroughly organized metropolitan journal. He
-does not secure, however, such helpful training in style or
-such expert drill in newspaper methods. He is left to work
-out his own salvation, sometimes becoming an adept, but
-frequently dragging along in mediocrity. When he goes
-from the small paper to the larger one, he has a chance to
-acquire efficiency rapidly. The editor of one of the country’s
-greatest papers says that he prefers to take young
-men of such training, and finds that they have a broader
-<span class='pageno' id='Page_271'>271</span>vision than when educated in newspaper-making from the
-bottom in his own office.</p>
-
-<p class='c010'>It is easy to say, as did the merchant concerning his son,
-that there are few chances for financial success in journalism.
-Yet it is probable that for the man of distinction
-in journalism the rewards are not less than they are in
-other professions. The salaries on the metropolitan papers
-are liberal, and are becoming greater each year as the business
-of news-purveying becomes better systematized and
-more profitable. The newspaper man earns vastly more
-than the minister. The editor in the city gets as much out
-of life as do the attorneys. The country editor, with his
-plant worth five thousand dollars or ten thousand dollars,
-frequently earns for his labors as satisfactory an income
-as the banker; while the number of editors of country
-weeklies who have a profit of three thousand dollars or
-more from their papers is astonishing.</p>
-
-<p class='c010'>It is, of course, not always so, any more than it is true
-that the lawyer, preacher, or physician always possesses a
-liberal income. When the city editor makes sport of the
-ill-printed country paper, he forgets under what conditions
-the country editor at times works. A prosperous publisher
-with sympathy in his heart put it this way:—</p>
-
-<p class='c010'>“The other day we picked up a dinky weekly paper that
-comes to our desk every week. As usual we found something
-in it that made us somewhat tired, and we threw it
-down in disgust. For some reason we picked it up again
-and looked at it more closely. Our feelings, somehow or
-other, began to change. We noted the advertisements.
-They were few in number, and we knew that the wolf was
-standing outside the door of that little print-shop and
-howling. The ads were poorly gotten up, but we knew
-why. The poor fellow didn’t have enough material in his
-shop to get up a good ad. It was poorly printed—almost
-<span class='pageno' id='Page_272'>272</span>unreadable in spots. We knew again what was the matter.
-He needed new rollers and some decent ink, but probably
-he didn’t have the money to buy them. One of the few
-locals spoke about ‘the editor and family.’ So he had
-other mouths to feed. He was burning midnight oil in
-order to save hiring a printer. He couldn’t afford it.
-True, he isn’t getting out a very good paper, but at that,
-he is giving a whole lot more than he is receiving. It is
-easy to poke fun at the dinky papers when the waves of
-prosperity are breaking in over your own doorstep. Likely,
-if we were in that fellow’s place we couldn’t do as well as
-he does.”</p>
-
-<p class='c010'>The profession of the publicist naturally leads to politics,
-and the editor is directly in the path to political preferment.
-The growth of the primary system adds greatly
-to the chance in this direction. One of the essentials of
-success at a primary is that the candidate have a wide
-acquaintance with the public, that his name shall have
-been before the voters sufficiently often for them to become
-familiar with it. The editor who has made his paper
-known acquires this acquaintance. He goes into the campaign
-with a positive asset. One western state, for instance,
-has newspaper men for one third of its state officers
-and forty per cent of its delegation in Congress. This is
-not exceptional. It is merely the result of the special conditions,
-both of fitness and prominence, in the editor’s
-relation to the public.</p>
-
-<p class='c010'>This very facility for entering politics is perhaps an
-objection rather than a benefit. The editor who is a seeker
-after office finds himself hampered by his ambitions and
-he is robbed of much of the independence that goes to
-make his columns of worth. The ideal position is when
-the editor owns, clear of debt, a profit-making plant and
-is not a candidate for any office. Just so far as he departs
-<span class='pageno' id='Page_273'>273</span>from this condition does he find himself restricted in the
-free play of his activities. If debt hovers, there is temptation
-to seek business at the expense of editorial utterance;
-if he desires votes, he must temporize often in order to win
-friendships or to avoid enmities. Freedom from entangling
-alliances, absolutely an open way, should be the ambition
-of the successful newspaper worker. Fortunate is the
-subordinate who has an employer so situated, for in such
-an office can be done the best thinking and the clearest
-writing. Though he may succeed in other paths, financially,
-socially, and politically, he will lack in his career
-some of the finer enjoyments that can come only with
-unobstructed vision.</p>
-
-<h3 class='c014'>III</h3>
-
-<p class='c013'>It is not agreed that everyday newspaper work gives
-especial fitness for progress in literature. The habit of
-rapid writing, of getting a story to press to catch the first
-edition, has the effect for many of creating a style unfitted
-for more serious effort. Yet when temperament and taste
-are present, there is no position in which the aspirant for
-a place in the literary field has greater opportunity. To
-be in touch with the thought and the happenings of the
-world gives opportunity for interpretation of life to the
-broader public of the magazine and the published volume.
-Newspaper work does not make writers of books, but experience
-therein obtained does open the way; and the successes,
-both in fiction and economics, that have come in
-the past decade from the pens of newspaper workers is
-ample evidence of the truth of this statement.</p>
-
-<p class='c010'>It is one of the criticisms of the press that it corrupts
-beginners and not only gives them a false view of life, but
-compels them to do things abhorrent to those possessed of
-the finer feelings of good taste and courtesy. The fact is
-<span class='pageno' id='Page_274'>274</span>that journalism is, to a larger degree than almost all other
-businesses or professions, individualistic. It is to each
-worker what he makes it. The minister has his way well
-defined; he must keep in it or leave the profession. The
-teacher is restrained within limits; the lawyer and physician,
-if they would retain standing, must follow certain
-codes. The newspaper worker is a free lance compared
-with any of these.</p>
-
-<p class='c010'>The instances in which a reporter is asked to do things
-in opposition to the best standards of ethics and courtesy
-are rare—and becoming rarer. The paper of to-day,
-though a business enterprise as well as a medium of publicity
-and comment, has a higher ideal than that of two
-decades ago. The rivalry is greater, the light of competition
-is stronger, the relation to the public is closer. Little
-mystery surrounds the press. Seldom does the visitor
-stand open-eyed in wonder before the “sanctum.” The
-average man and woman know how “copy” is prepared,
-how type is set, how the presses operate. The newspaper
-office is an “open shop” compared with the early printing-offices,
-of which the readers of papers stood somewhat in
-awe. Because of this, there is less temptation and less
-opportunity for obscure methods. The profession offers
-to the young man and young woman an opportunity for
-intelligent and untainted occupation. Should there be a
-demand that seems unreasonable or in bad taste, plenty
-of places are open on papers that have a higher standard
-of morals and are conducted with a decent respect for the
-opinions and rights of the public.</p>
-
-<p class='c010'>Nor is it necessary that the worker indulge in any pyrotechnics
-in maintaining his self-respect. The editor of one
-of the leading papers of western New York quietly resigned
-his position because he could not with a clear conscience
-support the nominee favored by the owner of the paper.
-<span class='pageno' id='Page_275'>275</span>He did nothing more than many men have done in other
-positions. His action was not proof that his employer was
-dishonest, but that there were two points of view and he
-could not accept the one favored by the publisher. Such
-a course is always open, and so wide is the publishing
-world that there is no need for any one to suffer. Nor can
-a paper or an editor fence in the earth. With enough
-capital to buy a press and paper, and to hire a staff, any
-one can have his say—and frequently the most unpromising
-field proves a bonanza for the man with courage and
-initiative.</p>
-
-<p class='c010'>In a long and varied experience as editor, I have rarely
-found an advertiser who was concerned regarding the editorial
-policy of the paper. The advertiser wants publicity;
-he is interested in circulation—when he obtains that, he
-is satisfied. Instances there are where the advertiser has
-a personal interest in some local enterprise and naturally
-resents criticism of its management, but such situations
-can be dealt with directly and without loss of self-respect
-to the publisher. Not from the advertiser comes the most
-interference with the press. If there were as little from
-men with political schemes, men with pet projects to promote,
-men (and women) desiring to use the newspaper’s
-columns to boost themselves into higher positions or to
-acquire some coveted honor, an independent and self-respecting
-editorial policy could be maintained without
-material hindrance. With the right sort of good sense and
-adherence to conviction on the part of the publisher it can
-be maintained under present conditions—and the problem
-becomes simpler every year. More papers that cannot
-be cajoled, bought, or bulldozed are published to-day
-than ever before in the world’s history. The “organ” is
-becoming extinct as the promotion of newspaper publicity
-<span class='pageno' id='Page_276'>276</span>becomes more a business and less a means of gratifying
-ambition.</p>
-
-<p class='c010'>Publishers have learned that fairness is the best policy,
-that it does not pay to betray the trust of the public, and
-journalism becomes a more attractive profession exactly
-in proportion as it offers a field where self-respect is at a
-premium and bosses are unconsidered. The new journalism
-demands men of high character and good habits. The
-old story of the special writer who, when asked what he
-needed to turn out a good story for the next day’s paper,
-replied, “a desk, some paper, and a quart of whiskey,”
-does not apply. One of the specifications of every request
-for writers is that the applicant shall not drink. Cleanliness
-of life, a well-groomed appearance, a pleasing personality,
-are essentials for the journalist of to-day. The
-pace is swift, and he must keep his physical and mental
-health in perfect condition.</p>
-
-<p class='c010'>That there is a new journalism, with principles and
-methods in harmony with new political and social conditions
-and new developments in news-transmission and the
-printing art, is evident. The modern newspaper is far
-more a business enterprise than was the one of three
-decades ago. To some observers this means the subordination
-of the writer to the power of the publisher. If this
-be so in some instances, the correction lies with the public.
-The abuse of control should bring its own punishment in
-loss of patronage, or of influence, or of both. The newspaper,
-be it published in a country village or in the largest
-city, seeks first the confidence of its readers. Without
-this it cannot secure either business for its advertising
-pages or influence for its ambitions. Publicity alone may
-once have sufficed, but rivalry is too keen to-day. Competition
-brings a realizing sense of fairness. Hence it is
-that there is a demand for well-equipped young men and
-<span class='pageno' id='Page_277'>277</span>clever young women who can instill into the pages of the
-press frankness, virility, and a touch of what newspaper
-men call “human interest.”</p>
-
-<p class='c010'>The field is broad; it has place for writers of varied accomplishments;
-it promises a profession filled with interesting
-experiences and close contact with the world’s pulse.
-It is not for the sloth or for the sloven, not for the conscienceless
-or for the unprepared. Without real qualifications
-for it, the ambitious young person would better
-seek some other life-work.</p>
-
-<div class='chapter'>
- <span class='pageno' id='Page_279'>279</span>
- <h2 class='c008'>BIBLIOGRAPHY</h2>
-</div>
-
-<h3 class='c012'>1. Books on Principles of Journalism</h3>
-
-<p class='c020'>Adams, Samuel Hopkins. The Clarion. A novel. 1914.</p>
-
-<p class='c021'>Bleyer, W. G. Newspaper Writing and Editing. The Function
-of the Newspaper, pp. 331–389. 1913.</p>
-
-<p class='c021'>Hapgood, Norman. Everyday Ethics. Ethics of Journalism,
-pp. 1–15. 1910.</p>
-
-<p class='c021'>Holt, Hamilton. Commercialism and Journalism. 1909.</p>
-
-<p class='c021'>Proceedings of the First National Newspaper Conference. University
-of Wisconsin. 1913.</p>
-
-<p class='c021'>Reid, Whitelaw. American and English Studies. Journalistic
-Duties and Opportunities, v. 2, pp. 313–344. 1913.</p>
-
-<p class='c021'>Rogers, Jason. Newspaper Building. 1918.</p>
-
-<p class='c021'>Rogers, J. E. The American Newspaper. 1909.</p>
-
-<p class='c021'>Scott-James, R. A. The Influence of the Press. 1913.</p>
-
-<p class='c021'>Thorpe, Merle, <em>editor</em>. The Coming Newspaper. 1915.</p>
-
-<h3 class='c014'>2. What Typical Newspapers Contain</h3>
-
-<p class='c020'>Wilcox, Delos F. The American Newspaper: A Study in Social
-Psychology. Annals of the American Academy, v. 16, p. 56.
-(July, 1900.)</p>
-
-<p class='c021'>Garth, T. R. Statistical Study of the Contents of Newspapers.
-School and Society, v. 3, p. 140. (Jan. 22, 1916.)</p>
-
-<p class='c021'>Tenney, A. A. Scientific Analysis of the Press. Independent,
-v. 73, p. 895. (Oct. 17, 1912.)</p>
-
-<p class='c021'>Mathews, B. C. Study of a New York Daily. Independent,
-v. 68, p. 82. (Jan. 13, 1910.)</p>
-
-<h3 class='c014'>3. What the Public Wants</h3>
-
-<p class='c020'>Thorpe, Merle, <em>editor</em>. The Coming Newspaper, pp. 223–247;
-Symposium: Giving the Public What It Wants, by newspaper
-and magazine editors. 1915.</p>
-
-<p class='c021'>Independent Chicago Journalist, An. Is an Honest and Sane
-Newspaper Possible? American Journal of Sociology, v. 15,
-p. 321. (Nov. 1909.)</p>
-
-<p class='c021'><span class='pageno' id='Page_280'>280</span>What the Public Wants. Dial, v. 47, p. 499. (Dec. 16, 1909.)</p>
-
-<p class='c021'>Haskell, H. J. The Public, the Newspaper’s Problem. Outlook,
-v. 91, p. 791. (April 3, 1909.)</p>
-
-<p class='c021'>Stansell, C. V. People’s Wants. Nation, v. 98, p. 236. (March
-6, 1914.)</p>
-
-<p class='c021'>Newspapers as Commodities. Nation, v. 94, p. 236. (May 9,
-1912.)</p>
-
-<p class='c021'>Scott, Walter Dill. The Psychology of Advertising, pp. 226–248.
-1908.</p>
-
-<p class='c021'>Bennett, Arnold. What the Public Wants. A play. 1910.</p>
-
-<h3 class='c014'>4. What Is News?</h3>
-
-<p class='c020'>What Is News? A Symposium from the Managing Editors of
-the Great American Newspapers. Collier’s Weekly, v. 46,
-p. 22 (March 18, 1911); v. 47, p. 44 (April 15, 1911); v. 47,
-p. 35 (May 6, 1911); v. 47, p. 42 (May 13, 1911); v. 47,
-p. 26 (May 20, 1911).</p>
-
-<p class='c021'>Irwin, Will. What Is News? Collier’s Weekly, v. 46, p. 16.
-(March 11, 1911.)</p>
-
-<p class='c021'>What Is News? Outlook, v. 89, p. 137. (May 23, 1908.)</p>
-
-<p class='c021'>What Is News? Scribner, v. 44, p. 507. (Oct. 1908.)</p>
-
-<p class='c021'>Brougham, H. B. News—What Is It? Harper’s Weekly,
-v. 56, p. 21. (Feb. 17, 1912.)</p>
-
-<h3 class='c014'>5. The Reporter and the News</h3>
-
-<p class='c020'>Irwin, Will. “All the News That’s Fit to Print.” Collier’s
-Weekly, v. 47, p. 17. (May 6, 1911.)</p>
-
-<p class='c021'>Irwin, Will. The Reporter and the News. Collier’s Weekly, v.
-47, p. 21. (April 22, 1911.)</p>
-
-<p class='c021'>Münsterberg, Hugo. The Case of the Reporter. McClure’s
-Magazine, v. 36, p. 435. (Feb. 1911.)</p>
-
-<p class='c021'>Strunsky, Simeon. Two Kinds of Reporters. Century, v. 85,
-p. 955. (April 1913.)</p>
-
-<p class='c021'>Gentlemanly Reporter, The. Century, v. 79, p. 149. (Nov.
-1909.)</p>
-
-<p class='c021'>Dealing in Scandal. Outlook, v. 97, p. 811. (April 15, 1911.)</p>
-
-<p class='c021'>Seldes, G. H. and G. V. The Press and the Reporter. Forum,
-v. 52, p. 722. (Nov. 1914.)</p>
-
-<div>
- <span class='pageno' id='Page_281'>281</span>
- <h3 class='c014'>6. Effects of News of Crime and Scandal</h3>
-</div>
-
-<p class='c020'>Fenton, Francis. Influence of Newspaper Presentation upon the
-Growth of Crime and Other Anti-social Activity. 1911.
-Also in American Journal of Sociology, v. 16, pp. 342 and
-538. (Nov. 1910, and Jan. 1911.)</p>
-
-<p class='c021'>Phelps, E. B. Neurotic Books and Newspapers as Factors in the
-Mortality of Suicides and Crime. Bulletin of the American
-Academy of Medicine, v. 12, No. 5. (Oct. 1911.)</p>
-
-<p class='c021'>Newspapers’ Sensations and Suggestion. Independent, v. 62,
-p. 449. (Feb. 21, 1907.)</p>
-
-<p class='c021'>Tragic Sense. Nation, v. 87, p. 90. (July 30, 1908.)</p>
-
-<p class='c021'>Danger of the Sensational Press. Craftsman, v. 19, p. 211.
-(Nov. 1910.)</p>
-
-<p class='c021'>Howells, W. D. Shocking News. Harper’s Magazine, v. 127,
-p. 796. (Oct. 1913.)</p>
-
-<p class='c021'>Irwin, Will. “All the News That’s Fit to Print.” Collier’s
-Weekly, v. 47, p. 17. (May 6, 1911.)</p>
-
-<p class='c021'>Responsibility of the Press. Independent, v. 53, p. 2248.
-(Sept. 19, 1901.)</p>
-
-<p class='c021'>Our Chamber of Horrors. Outlook, v. 99, p. 261. (Sept. 30,
-1911.)</p>
-
-<p class='c021'>The Newspaper as Childhood’s Enemy. Survey, v. 27, p. 1794.
-(Feb. 24, 1912.)</p>
-
-<p class='c021'>Lessons in Crime at Fifty Cents per Month. Outlook, v. 85,
-p. 276. (Feb. 2, 1907.)</p>
-
-<p class='c021'>The Man Who Ate Babies. Harper’s Weekly, v. 51, p. 296.
-(March 2, 1907.)</p>
-
-<p class='c021'>Lawlessness and the Press. Century, v. 82, p. 146. (May 1911.)</p>
-
-<p class='c021'>Newspaper Responsibility for Lawlessness. Nation, v. 77, p. 151.
-(Aug. 20, 1903.)</p>
-
-<p class='c021'>Newspaper Invasion of Privacy. Century, v. 86, p. 310. (June
-1913.)</p>
-
-<p class='c021'>Newspaper Cruelty. Century, v. 84, p. 150. (May 1912.)</p>
-
-<p class='c021'>Newspapers and Crime. Journal of Criminal Law, v. 2, p. 340.
-(Sept. 1912.)</p>
-
-<h3 class='c014'>7. Yellow and Sensational Journalism</h3>
-
-<p class='c020'>Irwin, Will. The Fourth Current. Collier’s Weekly, v. 46,
-p. 14. (Feb. 18, 1911.)</p>
-
-<p class='c021'><span class='pageno' id='Page_282'>282</span>Irwin, Will. The Spread and Decline of Yellow Journalism.
-Collier’s Weekly, v. 46, p. 18. (March 4, 1911.)</p>
-
-<p class='c021'>Thomas, W. I. The Psychology of the Yellow Journal. American
-Magazine, v. 65, p. 491. (March 1908.)</p>
-
-<p class='c021'>Brooks, Sydney. The Yellow Press: An English View. Harper’s
-Weekly, v. 55, p. 11. (Dec. 23, 1911.)</p>
-
-<p class='c021'>Whibley, Charles. The American Yellow Press. Blackwood’s,
-v. 181, p. 531 (April 1907); also in Bookman, v. 25, p. 239.
-(May 1907.)</p>
-
-<p class='c021'>Brisbane, Arthur. Yellow Journalism. Bookman, v. 19, p. 400.
-(June 1904.)</p>
-
-<p class='c021'>Brisbane, Arthur. William Randolph Hearst. North American
-Review, v. 183, p. 511 (Sept. 21, 1906); editorial comment
-on this article, by George Harvey, on p. 569.</p>
-
-<p class='c021'>Commander, Lydia K. The Significance of Yellow Journalism.
-Arena, v. 34, p. 150. (Aug. 1905.)</p>
-
-<p class='c021'>Brunner, F. J. Home Newspapers and Others. Harper’s Weekly,
-v. 58, p. 24. (Jan. 10, 1914.)</p>
-
-<p class='c021'>Pennypacker, S. W. Sensational Journalism and the Remedy.
-North American Review, v. 190, p. 587. (Nov. 1909.)</p>
-
-<p class='c021'>Curb for the Sensational Press. Century, v. 83, p. 631. (Feb.
-1912.)</p>
-
-<h3 class='c014'>8. Inaccuracy</h3>
-
-<p class='c020'>Smith, Munroe. The Dogma of Journalistic Inerrancy. North
-American Review, v. 187, p. 240. (Feb. 1908.)</p>
-
-<p class='c021'>Collins, James H. The Newspaper—An Independent Business.
-Saturday Evening Post, v. 185, p. 25. (April 12, 1913.)</p>
-
-<p class='c021'>Kelley, Fred C. Accuracy Pays in Any Business: New York
-World’s Bureau of Accuracy and Fair Play. American
-Magazine, v. 82, p. 50. (Nov. 1916.)</p>
-
-<p class='c021'>New Credulity. Nation, v. 80, p. 241. (March 30, 1905.)</p>
-
-<p class='c021'>Fakes and the Press. Science, v. 25, p. 391. (March 8, 1907.)</p>
-
-<p class='c021'>Newspaper Science. Science, v. 25, p. 630. (April 19, 1907.)</p>
-
-<p class='c021'>Gladden, Washington. Experiences with Newspapers. Outlook,
-v. 99, p. 387. (Oct. 14, 1911.)</p>
-
-<p class='c021'>Irwin, Will. The New Era. Collier’s Weekly, v. 47, p. 15.
-(July 8, 1911.)</p>
-
-<p class='c021'>Print the News. Outlook, v. 96, p. 563. (Nov. 12, 1910.)</p>
-
-<p class='c021'>Falsification of the News. Independent, v. 84, p. 420. (Dec. 13,
-1915.)</p>
-
-<div>
- <span class='pageno' id='Page_283'>283</span>
- <h3 class='c014'>9. Faking</h3>
-</div>
-
-<p class='c020'>Faking as a Fine Art. American Magazine, v. 75, p. 24. (Nov.
-1912.)</p>
-
-<p class='c021'>Bok, Edward. Why People Disbelieve the Newspapers. World’s
-Work, v. 7, p. 4567. (March 1904.)</p>
-
-<p class='c021'>Offenses Against Good Journalism. Outlook, v. 88, p. 479.
-(Feb. 29, 1908.)</p>
-
-<p class='c021'>Lying for the Sake of War. Nation, v. 98, p. 561. (May 14,
-1914.)</p>
-
-<p class='c021'>Wheeler, H. D. At the Front with Willie Hearst. Harper’s
-Weekly, v. 61, p. 340. (Oct. 9, 1915.)</p>
-
-<p class='c021'>Russell, Isaac. Hearst-made War News. Harper’s Weekly,
-v. 59, p. 76. (July 25, 1914.)</p>
-
-<p class='c021'>Hearst-made War News. Harper’s Weekly, v. 59, p. 186. (Aug.
-22, 1914.)</p>
-
-<p class='c021'>Dream Book. Outlook, v. 111, p. 535. (Nov. 3, 1915.)</p>
-
-<p class='c021'>Hall, Howard. Hearst: War-maker. Harper’s Weekly, v. 61,
-p. 436. (Nov. 6, 1915.)</p>
-
-<p class='c021'>Pulitzer, Ralph. Profession of Journalism: Accuracy in the
-News. Pamphlet published by the New York World. 1912.</p>
-
-<h3 class='c014'>10. Coloring the News</h3>
-
-<p class='c020'>Irwin, Will. The Editor and the News. Collier’s Weekly, v. 47,
-p. 18. (April 1, 1911.)</p>
-
-<p class='c021'>Irwin, Will. Our Kind of People. Collier’s Weekly, v. 47, p. 17.
-(June 17, 1911.)</p>
-
-<p class='c021'>Irwin, Will. The New Era. Collier’s Weekly, v. 47, p. 15. (July
-8, 1911.)</p>
-
-<p class='c021'>Irwin, Will. The Press Agent. Collier’s Weekly, v. 48, p. 24.
-(Dec. 2, 1911.)</p>
-
-<p class='c021'>Confessions of a Managing Editor. Collier’s Weekly, v. 48, p. 18.
-(Oct. 28, 1911.)</p>
-
-<p class='c021'>Tainted News as Seen in the Making. Bookman, v. 24, p. 396.
-(Dec. 1906.)</p>
-
-<p class='c021'>Baker, Ray Stannard. How Railroads Make Public Opinion.
-McClure’s Magazine, v. 26, p. 535. (March 1906.)</p>
-
-<p class='c021'>How the Reactionary Press Poisons the Public Mind. Arena,
-v. 38, p. 318. (Sept. 1907.)</p>
-
-<div>
- <span class='pageno' id='Page_284'>284</span>
- <h3 class='c014'>11. Suppression of News</h3>
-</div>
-
-<p class='c020'>Irwin, Will. The Power of the Press. Collier’s Weekly, v. 46,
-p. 15. (Jan. 21, 1911.)</p>
-
-<p class='c021'>Irwin, Will. Advertising Influence. Collier’s Weekly, v. 47, p. 15.
-(May 27, 1911.)</p>
-
-<p class='c021'>Irwin, Will. Our Kind of People. Collier’s Weekly, v. 47, p. 17.
-(June 17, 1911.)</p>
-
-<p class='c021'>Irwin, Will. The Foe Within. Collier’s Weekly, v. 47, p. 17.
-(July 1, 1911.)</p>
-
-<p class='c021'>The Patent Medicine Conspiracy against the Freedom of the
-Press. Collier’s Weekly, v. 36, p. 13. (Nov. 4, 1905.)</p>
-
-<p class='c021'>Silencing the Press. Nation, v. 76, p. 4. (Jan. 1, 1903.)</p>
-
-<p class='c021'>Stansell, C. V. Ethics of News Suppression. Nation, v. 96,
-p. 54. (Jan. 16, 1913.)</p>
-
-<p class='c021'>A Real Case of Tainted News. Collier’s Weekly, v. 53, p. 16.
-(June 6, 1914.)</p>
-
-<p class='c021'>Seitz, Don C. The Honor of the Press. Harper’s Weekly, v. 55,
-p. 11. (May 6, 1911.)</p>
-
-<p class='c021'>Can the Wool Trust Gag the Press? Collier’s Weekly, v. 46, p. 11.
-(March 18, 1911.)</p>
-
-<p class='c021'>Holt, Hamilton. Commercialism and Journalism. 1909.</p>
-
-<h3 class='c014'>12. Editorial Policy and Influence</h3>
-
-<p class='c020'>Kemp, R. W. The Policy of the Paper. Bookman, v. 20, p. 310.
-(Dec. 1904.)</p>
-
-<p class='c021'>Blake, Tiffany. The Editorial: Past, Present, and Future. Collier’s
-Weekly, v. 48, p. 18. (Sept. 23, 1911.)</p>
-
-<p class='c021'>The Editorial Yesterday and To-day. World’s Work, v. 21,
-p. 14071. (March 1911.)</p>
-
-<p class='c021'>Editorialene. Nation, v. 74, p. 459. (June 12, 1902.)</p>
-
-<p class='c021'>Irwin, Will. The Unhealthy Alliance. Collier’s Weekly, v. 47,
-p. 17. (June 3, 1911.)</p>
-
-<p class='c021'>Shackled Editor. Collier’s Weekly, v. 51, p. 22. (April 12, 1913.)</p>
-
-<p class='c021'>Fisher, Brooke. The Newspaper Industry. Atlantic Monthly,
-v. 89, p. 745. (June 1902.)</p>
-
-<p class='c021'>Porritt, Edward. The Value of Political Editorials. Atlantic,
-v. 105, p. 62. (Jan. 1910.)</p>
-
-<p class='c021'>Haste, R. A. Evolution of the Fourth Estate. Arena, v. 41,
-p. 348. (March 1909.)</p>
-
-<p class='c021'><span class='pageno' id='Page_285'>285</span>We. Independent, v. 70, p. 1280. (Jan. 8, 1911.)</p>
-
-<p class='c021'>Bonaparte, Charles J. Government of Public Opinion. Forum,
-v. 40, p. 384. (Oct. 1908.)</p>
-
-<p class='c021'>Ogden, Rollo. Journalism and Public Opinion. American Political
-Science Review, Supplement, v. 7, p. 194. (Feb.
-1913.)</p>
-
-<p class='c021'>Williams, Talcott. The Press and Public Opinion. American
-Political Science Review, Supplement, v. 7, p. 201. (Feb.
-1913.)</p>
-
-<h3 class='c014'>13. The Associated Press and the United Press</h3>
-
-<p class='c020'>Beach, H. L. Getting Out the News. Saturday Evening Post,
-v. 182, p. 18. (March 12, 1910.)</p>
-
-<p class='c021'>Noyes, F. B. The Associated Press. North American Review,
-v. 197, p. 701. (May 1913.)</p>
-
-<p class='c021'>Stone, Melville E. The Associated Press. Century, vv. 69 and
-70. (April to Aug. 1905.)</p>
-
-<p class='c021'>Irwin, Will. What’s Wrong with the Associated Press? Harper’s
-Weekly, v. 58, p. 10. (March 28, 1914.)</p>
-
-<p class='c021'>Is There a News Monopoly? Collier’s Weekly, v. 53, p. 16.
-(June 6, 1914.)</p>
-
-<p class='c021'>Stone, Melville E. The Associated Press: A Defense. Collier’s
-Weekly, v. 53, p. 28. (July 11, 1914.)</p>
-
-<p class='c021'>Mason, Gregory. The Associated Press: A Criticism. Outlook,
-v. 107, p. 237. (May 30, 1914.)</p>
-
-<p class='c021'>Kennan, George. The Associated Press: A Defense. Outlook,
-v. 107, p. 240. (May 30, 1914.)</p>
-
-<p class='c021'>The Associated Press as a Trust. Literary Digest, v. 48, p. 364.
-(Feb. 21, 1914.)</p>
-
-<p class='c021'>The Associated Press Under Fire. Outlook, v. 106, p. 426.
-(Feb. 28, 1914.)</p>
-
-<p class='c021'>Criticisms of the Associated Press. Outlook, v. 107, p. 631.
-(July 18, 1914.)</p>
-
-<p class='c021'>Irwin, Will. The United Press. Harper’s Weekly, v. 58, p. 6.
-(April 25, 1914.)</p>
-
-<p class='c021'>Roy W. Howard, General Manager of the United Press. American
-Magazine, V. 75, p. 41. (Nov. 1912.)</p>
-
-<p class='c021'>Howard, Roy W. Government Regulation for Press Association
-in Thorpe’s The Coming Newspaper, pp. 188–204. 1915.</p>
-
-<div>
- <span class='pageno' id='Page_286'>286</span>
- <h3 class='c014'>14. Ethics of Newspaper Advertising</h3>
-</div>
-
-<p class='c020'>The Patent Medicine Conspiracy against the Freedom of the
-Press. Collier’s Weekly, v. 36, p. 13. (Nov. 4, 1905.)</p>
-
-<p class='c021'>Adams, Samuel Hopkins. The Great American Fraud. A series
-of articles in Collier’s Weekly, vv. 36 and 37. (Oct. 7, 1905,
-to Sept. 22, 1906.) Published as a book, with the same title,
-in 1906.</p>
-
-<p class='c021'>Creel, George. The Press and Patent Medicines. Harper’s
-Weekly, v. 60, p. 155. (Feb. 13, 1915.)</p>
-
-<p class='c021'>Roberts, W. D. Pursued by Cardui. Harper’s Weekly, v. 60,
-p. 175. (Feb. 20, 1915.)</p>
-
-<p class='c021'>Waldo, Richard H. The Second Candle of Journalism, in
-Thorpe’s The Coming Newspaper, pp. 248–261. 1915.</p>
-
-<p class='c021'>Roosevelt, Theodore. Applied Ethics in Journalism. Outlook,
-v. 97, p. 807. (April 15, 1911.)</p>
-
-<p class='c021'>The Lure of Fake Sales. Current Opinion, v. 56, p. 223. (March
-1914.)</p>
-
-<p class='c021'>Adams, Samuel Hopkins. Tricks of the Trade. Collier’s Weekly,
-v. 48, p. 17. (Feb. 17, 1912.)</p>
-
-<p class='c021'>Millions Lost in Fake Enterprises. Outlook, v. 100, p. 797.
-(April 13, 1912.)</p>
-
-<p class='c021'>Brummer, F. J. The Home Newspaper and Others. Harper’s
-Weekly, v. 58, p. 24. (Jan. 10, 1914.)</p>
-
-<p class='c021'>Houston, H. S. New Morals in Advertising. World’s Work,
-v. 28, p. 384. (Aug. 1914.)</p>
-
-<p class='c021'>Stelze, Charles. Publicity Men in a Campaign for Clean Advertising.
-Outlook, v. 107, p. 589. (July 11, 1914.)</p>
-
-<h3 class='c014'>15. Dramatic Criticism</h3>
-
-<p class='c020'>Confessions of a Dramatic Critic. Independent, v. 60, p. 492.
-(March 1, 1906.)</p>
-
-<p class='c021'>Armstrong, Paul, and Davis, Hartley. Manager <i><span lang="la" xml:lang="la">vs.</span></i> Critic.
-Everybody’s Magazine, v. 21, p. 119. (July 1909.)</p>
-
-<p class='c021'>Cudgeling the Dramatic Critics. Literary Digest, v. 48, p. 321.
-(Feb. 14, 1914.)</p>
-
-<p class='c021'>Serious Declaration of War Against the Dramatic Critic. Current
-Opinion, v. 57, p. 328. (Nov. 1914.)</p>
-
-<p class='c021'>Trials and Duties of a Dramatic Critic. Current Literature,
-v. 39, p. 428. (Oct. 1905.)</p>
-
-<p class='c021'><span class='pageno' id='Page_287'>287</span>William Winter’s Retirement. Independent, v. 67, p. 487. (Aug.
-26, 1909.)</p>
-
-<p class='c021'>The Newspaper and the Theatre. Outlook, v. 93, p. 12. (Sept.
-4, 1909.)</p>
-
-<h3 class='c014'>16. Book-Reviewing in Newspapers</h3>
-
-<p class='c020'>Perry, Bliss. Literary Criticism in American Periodicals. Yale
-Review, v. 3, p. 635. (July 1914).</p>
-
-<p class='c021'>Grocery-shop Criticism. Dial, v. 57, p. 5. (July 1, 1914.)</p>
-
-<p class='c021'>Reviewing the Reviewer. Nation, v. 98, p. 288. (March 19,
-1914.)</p>
-
-<p class='c021'>Varieties of Book-Reviewing. Nation, v. 99, p. 8. (July 2,
-1914.)</p>
-
-<p class='c021'>Haines, Helen E. Present-Day Book-Reviewing. Independent,
-v. 69, p. 1104. (Nov. 17, 1910.)</p>
-
-<p class='c021'>Benson, A. C. Ethics of Book-Reviewing. Putnam’s, v. 1,
-p. 116. (Oct. 1906.)</p>
-
-<p class='c021'>Matthews, Brander. Literary Criticism and Book-Reviewing,
-in Gateways to Literature, pp. 115–136. 1912.</p>
-
-<p class='c021'>Woodward, W. E. Syndicate Service and Tainted Book-Reviews.
-Dial, v. 56, p. 173. (March 1, 1914.)</p>
-
-<p class='c021'>Book-Reviewing <i><span lang="fr" xml:lang="fr">à la Mode</span></i>. Nation, v. 93, p. 139. (Aug. 17,
-1911.)</p>
-
-<h3 class='c014'>17. Newspaper Style</h3>
-
-<p class='c020'>Journalistic Style. Independent, v. 64, p. 541. (March 5, 1908.)</p>
-
-<p class='c021'>Newspaper English. Literary Digest, v. 47, p. 1229. (Dec. 20,
-1913.)</p>
-
-<p class='c021'>Scott, Fred Newton. The Undefended Gate. English Journal,
-v. 3, p. 1. (Jan. 1914.)</p>
-
-<p class='c021'>Bradford, Gamaliel. Journalism and Permanence. North
-American Review, v. 202, pp. 239–241. (Aug. 1915.)</p>
-
-<p class='c021'>Henry James on Newspaper English. Current Literature, v. 39,
-p. 155. (Aug. 1905.)</p>
-
-<p class='c021'>Boynton, H. W. The Literary Aspect of Journalism. Atlantic
-Monthly, v. 93, p. 845. (June, 1904.)</p>
-
-<p class='c021'>Perils of Punch. Nation, v. 100, p. 240. (March 4, 1915.)</p>
-
-<p class='c021'>Mr. Hardy and Our Headlines. World’s Work, v. 24, p. 385.
-(Aug. 1912.)</p>
-
-<p class='c021'>Lowes, J. L. Headline English. Nation, v. 96, p. 179. (Feb.
-20, 1913.)</p>
-
-<div>
- <span class='pageno' id='Page_288'>288</span>
- <h3 class='c014'>18. Newspapers and the Law</h3>
-</div>
-
-<p class='c020'>Schofield, Henry. Freedom of the Press in the United States.
-Papers and Proceedings of the American Sociological Society,
-v. 9, p. 67. 1914.</p>
-
-<p class='c021'>Grasty, C. H. Reasonable Restrictions upon the Freedom of
-the Press and Discussion. Papers and Proceedings of the
-American Sociological Society, v. 9, p. 117. 1914.</p>
-
-<p class='c021'>White, Isaac D. The Clubber in Journalism, in Thorpe’s The
-Coming Newspaper, pp. 81–90. 1915.</p>
-
-<p class='c021'>Bourne, Jonathan. The Newspaper Publicity Law. Review of
-Reviews, v. 47, p. 175. (Feb. 1913.)</p>
-
-<p class='c021'>Newspapers Opposing Publicity. Literary Digest, v. 45, p. 607.
-(Oct. 12, 1912.)</p>
-
-<p class='c021'>Smith, C. E. The Press: Its Liberty and License. Independent,
-v. 55, p. 1371. (June 11, 1903.)</p>
-
-<p class='c021'>Gamer, J. W. Trial by Newspapers. Journal of Criminal Law,
-v. 1, p. 849. (Mar. 1911.)</p>
-
-<p class='c021'>Keedy, E. R. Third Degree and Trial by Newspapers. Journal
-of Criminal Law, v. 3, p. 502. (Nov. 1912.)</p>
-
-<p class='c021'>Gilbert, S. Newspapers as Judiciary. American Journal of
-Sociology, v. 12, p. 289. (Nov. 1906.)</p>
-
-<p class='c021'>O’Hara, Barratt. State License for Newspaper Men, in Thorpe’s
-The Coming Newspaper, pp. 148–161. 1915.</p>
-
-<p class='c021'>Lawrence, David. International Freedom of the Press Essential
-to a Durable Peace. Annals of the American Academy,
-v. 72, p. 139. (July 1917.)</p>
-
-<h3 class='c014'>19. The Country Newspaper</h3>
-
-<p class='c020'>White, William Allen. The Country Newspaper. Harper’s
-Magazine, v. 132, p. 887. (May 1916.)</p>
-
-<p class='c021'>Tennal, Ralph. A Modern Type of Country Journalism, in
-Thorpe’s The Coming Newspaper, pp. 112–147. 1915.</p>
-
-<p class='c021'>Bing, P. C. The Country Weekly. 1917.</p>
-
-<h3 class='c014'>20. Newspapers of the Future</h3>
-
-<p class='c020'>Irwin, Will. The Voice of a Generation. Collier’s Weekly,
-v. 47, p. 15. (July 29, 1911.)</p>
-
-<p class='c021'>Low, A. Maurice. The Modern Newspaper as It Might Be.
-Yale Review, v. 2, p. 282. (Jan. 1913.)</p>
-
-<p class='c021'><span class='pageno' id='Page_289'>289</span>Thorpe, Merle, <em>editor</em>. The Coming Newspaper, pp. 1–26. 1915.</p>
-
-<p class='c021'>Munsey, Frank A. Journalism of the Future. Munsey Magazine,
-v. 28, p. 662. (Feb. 1903.)</p>
-
-<p class='c021'>Ideal Newspaper. Current Literature, v. 48, p. 335. (March
-1910.)</p>
-
-<p class='c021'>Murray, W. H. An Endowed Press. Arena, v. 2, p. 553. (Oct.
-1890.)</p>
-
-<p class='c021'>Payne, W. M. An Endowed Newspaper, in Little Leaders,
-p. 178–185. 1902.</p>
-
-<p class='c021'>Endowed Journalism. Literary Digest, v. 45, p. 303. (Aug. 24,
-1912.)</p>
-
-<p class='c021'>Holt, Hamilton. Plan for an Endowed Journal. Independent,
-v. 73, p. 299. (Aug. 12, 1912.)</p>
-
-<p class='c021'>Taking the Endowed Newspaper Seriously. Current Literature,
-v. 53, p. 311. (Sept. 1912.)</p>
-
-<p class='c021'>Municipal Newspaper, The. Independent, v. 71, p. 1342. (Dec.
-14, 1911.)</p>
-
-<p class='c021'>Municipal Newspapers. Survey, v. 26, p. 720. (Aug. 19, 1911.)</p>
-
-<p class='c021'>Slosson, E. E. The Possibility of a University Newspaper.
-Independent, v. 72, p. 351. (Feb. 15, 1912.)</p>
-
-<div class='chapter'>
- <span class='pageno' id='Page_290'>290</span>
- <h2 class='c008'>NOTES ON THE WRITERS</h2>
-</div>
-
-<p class='c009'><span class='sc'>Rollo Ogden</span> became a member of the editorial staff of the
-<cite>New York Evening Post</cite> in 1891, and has been editor of that
-paper since 1903. He edited the <cite>Life and Letters of Edwin
-Lawrence Godkin</cite>, published in 1907. His article on “Some
-Aspects of Journalism” was published in the <cite>Atlantic Monthly</cite>
-for July, 1906.</p>
-
-<p class='c010'><span class='sc'>Oswald Garrison Villard</span>, whose article, entitled “Press
-Tendencies and Dangers,” appeared in the <cite>Atlantic</cite> for January,
-1918, is a son of the late Henry Villard, who owned the <cite>New York
-Evening Post</cite> and the <cite>Nation</cite>, and a grandson of William Lloyd
-Garrison, the great emancipator and editor of the <cite>Liberator</cite>. He
-succeeded his father as president of the <cite>New York Evening Post</cite>
-and of the <cite>Nation</cite>, to both of which he frequently contributes
-editorials and special articles.</p>
-
-<p class='c010'><span class='sc'>Francis E. Leupp</span> was actively engaged in newspaper work
-for thirty years, from the time that he joined the staff of the
-<cite>New York Evening Post</cite> in 1874 until 1904. During half of that
-time, from 1889 to 1904, he was in charge of the Washington
-bureau of the <cite>Post</cite>. Since retiring from that position, he has
-been doing literary work. His article on “The Waning Power
-of the Press” was published in the <cite>Atlantic</cite> for February, 1910.</p>
-
-<p class='c010'><span class='sc'>H. L. Mencken</span> was connected with Baltimore newspapers for
-nearly twenty years, part of the time as city editor and later as
-editor of the <cite>Baltimore Herald</cite>, and for the last twelve years as a
-member of the staff of the <cite>Baltimore Sun</cite>, from which he has
-recently severed his connection. He is now one of the editors of
-<cite>Smart Set</cite>. “Newspaper Morals” was printed in the <cite>Atlantic</cite>
-for March, 1914.</p>
-
-<p class='c010'><span class='sc'>Ralph Pulitzer</span>, who wrote his reply to Mr. Mencken’s
-article for the <cite>Atlantic</cite> for June, 1914, is a son of the late Joseph
-Pulitzer of the <cite>New York World</cite> and the <cite>St. Louis Post-Dispatch</cite>.
-He began newspaper work in 1900, and since 1911 has been president
-of the company that publishes the <cite>World</cite>. He takes an
-<span class='pageno' id='Page_291'>291</span>active part in the direction of the editorial and news policies of
-that paper.</p>
-
-<p class='c010'><span class='sc'>Professor Edward A. Ross</span> has been an aggressive pioneer
-in the field of sociology in this country and has written many
-books on social problems. His study of the suppression of news,
-the results of which were published in the <cite>Atlantic</cite> for March,
-1910, grew out of his interest in the newspaper as a social force.</p>
-
-<p class='c010'><span class='sc'>Henry Watterson</span>, who takes issue with Professor Ross in
-his article on “The Personal Equation in Journalism,” in the
-<cite>Atlantic</cite> for July, 1910, is the last of the great editorial leaders of
-Civil War days. For half a century his trenchant editorial comments
-in the <cite>Louisville Courier-Journal</cite>, of which he has been the
-editor since 1868, have been reprinted in newspapers all over the
-country.</p>
-
-<p class='c010'><span class='sc'>An Observer</span> has seen much service as the Washington correspondent
-of an important newspaper. “The Problem of the
-Associated Press” was printed in the <cite>Atlantic</cite> for July, 1914.</p>
-
-<p class='c010'><span class='sc'>Melville E. Stone</span>, who defends the Associated Press, has
-been its general manager for twenty-five years. Previous to his
-connection with that organization he was associated with Victor
-F. Lawson in the establishment and development of the <cite>Chicago
-Daily News</cite>. He has written a number of articles on the work of
-the Associated Press.</p>
-
-<p class='c010'>“<span class='sc'>Paracelsus</span>” sketches briefly his own career in journalism
-in his “Confessions of a Provincial Editor,” published in the
-<cite>Atlantic</cite> for March, 1902.</p>
-
-<p class='c010'><span class='sc'>Charles Moreau Harger</span>, as head of the department of
-journalism at the University of Kansas from 1905 to 1907, was
-one of the first college instructors of journalism in this country.
-At the same time he was editor of the <cite>Abilene</cite> (Kan.) <cite>Daily
-Reflector</cite>, which he has published for thirty years. “The Country
-Editor of To-day” is taken from the <cite>Atlantic</cite> for January, 1907,
-and “Journalism as a Career,” from that for February, 1911.</p>
-
-<p class='c010'><span class='sc'>George W. Alger</span>, author of the article on “Sensational
-Journalism and the Law,” in the <cite>Atlantic</cite> for February, 1903, has
-been engaged in the practice of law in New York City for many
-<span class='pageno' id='Page_292'>292</span>years. He has taken an active part in the framing of New York
-state laws protecting workers. Two books of his, <cite>Moral Overstrain</cite>,
-1906, and <cite>The Old Law and the New Order</cite>, 1913, deal
-with the relation of the law to social, commercial, and industrial
-problems.</p>
-
-<p class='c010'><span class='sc'>Richard Washburn Child</span>, although a lawyer, is best known
-to the reading public as the author of novels and short stories,
-many of which have been published in magazines. His article
-on “The Critic and the Law” appeared in the <cite>Atlantic</cite> for May,
-1906.</p>
-
-<p class='c010'><span class='sc'>Charles Miner Thompson</span>, editor-in-chief of <cite>Youth’s Companion</cite>,
-has been a member of the staff of that periodical since
-1890. Previous to that time he was literary editor of the <cite>Boston
-Advertiser</cite>. “Honest Literary Criticism” was published in the
-<cite>Atlantic</cite> for August, 1908.</p>
-
-<p class='c010'><span class='sc'>James S. Metcalfe</span> has been dramatic editor of <cite>Life</cite> for
-nearly thirty years. In 1915 he established the Metcalfe dramatic
-prize at Yale University, his alma mater. His article on
-“Dramatic Criticism in the American Press” appeared in the
-<cite>Atlantic</cite> for April, 1918.</p>
-
-<p class='c010'><span class='sc'>Ralph Bergengren</span> has been cartoonist, art critic, dramatic
-critic, and editorial writer on various Boston newspapers, and is
-a frequent contributor to magazines. “The Humor of the Colored
-Supplement” is taken from the <cite>Atlantic</cite> for August, 1906.</p>
-
-<p class='c010'><span class='sc'>James H. Collins</span>, whose article on “The American Grub
-Street” appeared in the <cite>Atlantic</cite> for November, 1906, is a New
-York publisher, best known as the writer of articles on business
-methods published in the <cite>Saturday Evening Post</cite>.</p>
-
-<div class='pbb'>
- <hr class='pb c006' />
-</div>
-
-<div class='section ph2'>
-
-<div class='nf-center-c0'>
-<div class='nf-center c001'>
- <div>OTHER ATLANTIC TEXTS</div>
- <div>FOR THE PROGRESSIVE TEACHER</div>
- </div>
-</div>
-
-</div>
-
-<div class='figcenter id001'>
-<img src='images/i_293.jpg' alt='' class='ig001' />
-</div>
-
-<div class='section ph2'>
-
-<div class='nf-center-c0'>
-<div class='nf-center c001'>
- <div>ESSAYS AND ESSAY WRITING</div>
- </div>
-</div>
-
-</div>
-
-<div class='nf-center-c0'>
-<div class='nf-center c005'>
- <div>Edited, with Notes and Introduction, by <span class='sc'>William M. Tanner</span></div>
- <div class='c006'><em>University of Texas.</em></div>
- </div>
-</div>
-
-<p class='c010'>This book is a collection of about seventy-five short familiar essays
-selected from the Contributors’ Club of <cite>The Atlantic Monthly</cite>
-and specially edited for use in advanced high school work, as well as
-in college English. The selections, of about one thousand words
-each, are classified under five types of the familiar essay, each type-group
-preceded by a concise statement of its distinguishing characteristics.
-An introduction, with suggestions for study, specific questions,
-and a list of 250 suggestive titles for original essays, renders the volume
-unusually valuable as a textbook for classes in composition.</p>
-
-<p class='c010'>It is the aim of <cite>Essays and Essay Writing</cite> to encourage the student
-in discovering his own ideas and in expressing his thought in as clear,
-personal, fresh, vigorous, and correct style as he can develop. An
-attempt is made to assist both student and teacher to get away from
-the rather trite, impersonal composition, or ‘weekly theme’. Originality,
-clearness, simplicity, ease, and naturalness of expression are
-qualities emphasized throughout the book.</p>
-
-<p class='c010'>Among the titles included in the Table of Contents are essays
-on such everyday subjects as ‘The Saturday Night Bath’, ‘Furnace
-and I’, ‘The Daily Theme Eye’, ‘On Noses’, and others, which readers
-of <cite>The Atlantic Monthly</cite> have particularly appreciated, and which
-both students and teachers have welcomed with new interest.</p>
-
-<div class='nf-center-c0'>
- <div class='nf-center'>
- <div>For advanced High School and College Classes.</div>
- <div class='c006'><em>Examination copies sent to teachers on request.</em></div>
- <div class='c006'>$1.00, postpaid; school rate, 80 cents, carriage additional.</div>
- </div>
-</div>
-
-<div class='section ph3'>
-
-<div class='nf-center-c0'>
-<div class='nf-center c005'>
- <div>ATLANTIC NARRATIVES, First Series</div>
- </div>
-</div>
-
-</div>
-
-<div class='nf-center-c0'>
- <div class='nf-center'>
- <div>Selected and Edited by <span class='sc'>Charles Swain Thomas</span>, A.M.</div>
- <div class='c006'><em>Head of the English Department, Newton (Mass.) High School, and Lecturer in the Harvard Summer School</em></div>
- </div>
-</div>
-
-<p class='c010'>This book contains twenty-three short stories of unusual merit
-which have appeared in <cite>The Atlantic Monthly</cite>. Chosen for their
-high literary value and for their freshness, modernity, and human
-interest, these stories are typical of the best work of John Galsworthy,
-Dallas Lore Sharp, Henry Seidel Canby, Katharine Fullerton Gerould,
-E. Nesbit, Margaret Prescott Montague, and other leading
-writers of England and America.</p>
-
-<p class='c010'>Although a delightful book for the general reader, <cite>Atlantic Narratives</cite>
-is published especially for use in college classes in English.
-In addition to acquainting students with the best in contemporary
-short stories, it will help them to compare and discuss intelligently
-the most eminent story-tellers, <em>not of yesterday, but of to-day</em>—the
-men and women who are <em>now</em> writing for our better publications, and
-whose works must be included in any scheme of education in English
-which is not one-sided.</p>
-
-<p class='c010'>The volume contains a general introduction, including a suggestive
-discussion of the modern short story, critical comments upon each
-story, and brief biographical notes. The editor has aimed to make,
-not a ‘textbook’ containing short stories, but a book of short stories
-so good that it will be used as a text.</p>
-
-<div class='nf-center-c0'>
- <div class='nf-center'>
- <div><cite>Examination copies sent to teachers on request.</cite></div>
- <div>$1.00, postpaid; school rate, 80 cents, carriage additional.</div>
- </div>
-</div>
-
-<div class='section ph3'>
-
-<div class='nf-center-c0'>
-<div class='nf-center c005'>
- <div>ATLANTIC NARRATIVES, Second Series</div>
- </div>
-</div>
-
-</div>
-
-<div class='nf-center-c0'>
- <div class='nf-center'>
- <div><em>in preparation</em></div>
- </div>
-</div>
-
-<p class='c010'>Similar to Atlantic Narratives First Series, but intended for the
-use of younger students, this collection of Atlantic short stories
-is selected and edited for secondary schools.</p>
-
-<div class='section ph2'>
-
-<div class='nf-center-c0'>
-<div class='nf-center c001'>
- <div>THE ATLANTIC CLASSICS SERIES</div>
- </div>
-</div>
-
-</div>
-
-<p class='c009'>Although both series of ATLANTIC CLASSICS are intended
-primarily for the general reader, both are being used with success
-in classes in American literature. These collections of <cite>Atlantic
-Monthly</cite> essays present the work of some of our best contemporary
-authors. The fact that these distinguished men and women are still
-writing, cannot fail to quicken the student’s interest both in them
-and in the essays as subjects of study.</p>
-
-<div class='section ph3'>
-
-<div class='nf-center-c0'>
-<div class='nf-center c005'>
- <div>ATLANTIC CLASSICS, First Series</div>
- </div>
-</div>
-
-</div>
-
-<p class='c010'>The sixteen essays in this volume include among others: ‘Turtle
-Eggs for Agassiz’ by Dallas Lore Sharp; ‘A Father to his Freshman
-Son’ by Edward Sanford Martin, ‘Reminiscence with Postscript’ by
-Owen Wister, ‘The Provincial American’ by Meredith Nicholson,
-‘The Street’ by Simson Strunsky, ‘A Confession in Prose’ by Walter
-Prichard Eaton, and ‘Our Lady Poverty’ by Agnes Repplier.</p>
-
-<div class='section ph3'>
-
-<div class='nf-center-c0'>
-<div class='nf-center c005'>
- <div>ATLANTIC CLASSICS, Second Series</div>
- </div>
-</div>
-
-</div>
-
-<p class='c010'>Among the essays contained in this collection are ‘Every Man’s
-Natural Desire to be Somebody Else’ by Samuel McChord Crothers,
-‘The Devil Baby at Hull House’ by Jane Addams, ‘The Greek
-Genius’ by John Jay Chapman, ‘Haunted Lives’ by Laura Spencer
-Portor, ‘Jungle Night’ by William Beebe, and others of equal interest
-to the general reader and to the young student.</p>
-
-<div class='nf-center-c0'>
- <div class='nf-center'>
- <div>Suitable for College and advanced High School classes.</div>
- <div class='c006'><em>Examination copies of either book sent to teachers on request.</em></div>
- <div class='c006'>Each $1.25, postpaid; school rate, 83 cents, carriage additional.</div>
- </div>
-</div>
-
-<div class='nf-center-c0'>
-<div class='nf-center c005'>
- <div><span class='sc'>THE ATLANTIC MONTHLY PRESS, Inc.</span></div>
- <div class='c006'>41 MOUNT VERNON STREET, BOSTON</div>
- </div>
-</div>
-
-<div class='pbb'>
- <hr class='pb c006' />
-</div>
-<div class='tnotes'>
-
-<div class='section ph2'>
-
-<div class='nf-center-c0'>
-<div class='nf-center c001'>
- <div>TRANSCRIBER’S NOTES</div>
- </div>
-</div>
-
-</div>
-
- <ol class='ol_1 c005'>
- <li>Silently corrected typographical errors and variations in spelling.
-
- </li>
- <li>Archaic, non-standard, and uncertain spellings retained as printed.
-
- </li>
- <li>Footnotes have been re-indexed using numbers.
- </li>
- </ol>
-
-</div>
-
-
-
-
-
-
-
-
-<pre>
-
-
-
-
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