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diff --git a/.gitattributes b/.gitattributes new file mode 100644 index 0000000..6833f05 --- /dev/null +++ b/.gitattributes @@ -0,0 +1,3 @@ +* text=auto +*.txt text +*.md text diff --git a/32077-h.zip b/32077-h.zip Binary files differnew file mode 100644 index 0000000..e922130 --- /dev/null +++ b/32077-h.zip diff --git a/32077-h/32077-h.htm b/32077-h/32077-h.htm new file mode 100644 index 0000000..88cce5c --- /dev/null +++ b/32077-h/32077-h.htm @@ -0,0 +1,1076 @@ +<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" + "http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd"> + +<html xmlns="http://www.w3.org/1999/xhtml" xml:lang="en" lang="en"> + <head> + <meta http-equiv="Content-Type" content="text/html;charset=iso-8859-1" /> + <meta http-equiv="Content-Style-Type" content="text/css" /> + <title> + The Project Gutenberg eBook of Breeder Reaction, by Winston Marks + </title> + <style type="text/css"> +/*<![CDATA[ XML blockout */ +<!-- +body { + margin-left: 10%; + margin-right: 10%; background-color: #FFFFFF; +} + + h1,h2,h3,h4,h5,h6 { + text-align: center; /* all headings centered */ + clear: both; +} + +p { + margin-top: .75em; + text-align: justify; + margin-bottom: .75em; +} + +hr { + width: 33%; + margin-top: 2em; + margin-bottom: 2em; + margin-left: auto; + margin-right: auto; + clear: both; +} + +.tr {margin-left: 10%; margin-right: 10%; margin-top: 5%; margin-bottom: 5%; padding: 2em; background-color: #f6f2f2; color: black; border: dotted black 1px;} + +.blockquot { + margin-left: 5%; + margin-right: 10%; +} + +.p1 { margin-left: 80%; } + +.center {text-align: center;} + +/* Images */ +.figcenter { + margin: auto; + text-align: center; +} + +.figleft { + float: left; + clear: left; + margin-left: 0; + margin-bottom: 0em; + margin-top: 0.25em; + margin-right: 0.25em; + padding: 0; + text-align: center; +} + + +/* XML end ]]>*/ + </style> + </head> +<body> + + +<pre> + +The Project Gutenberg EBook of Breeder Reaction, by Winston Marks + +This eBook is for the use of anyone anywhere at no cost and with +almost no restrictions whatsoever. You may copy it, give it away or +re-use it under the terms of the Project Gutenberg License included +with this eBook or online at www.gutenberg.org + + +Title: Breeder Reaction + +Author: Winston Marks + +Illustrator: Kelly Freas + +Release Date: April 21, 2010 [EBook #32077] + +Language: English + +Character set encoding: ISO-8859-1 + +*** START OF THIS PROJECT GUTENBERG EBOOK BREEDER REACTION *** + + + + +Produced by Sankar Viswanathan, Greg Weeks, and the Online +Distributed Proofreading Team at http://www.pgdp.net + + + + + + +</pre> + + +<div class="tr"><p class="center">Transcriber's Note:</p> +<p class="center">This etext was produced from If Worlds of Science Fiction April 1954. Extensive research did not uncover any evidence that the U.S. copyright on this publication was renewed.</p></div> +<p> </p> + +<div class="figcenter" style="width: 400px;"> +<img src="images/cover.jpg" width="400" height="590" alt="" title="" /> +</div> +<p> </p> +<h1>Breeder Reaction</h1> +<p> </p> +<h2>By Winston Marks</h2> +<p> </p> +<h3>Illustrated by Kelly Freas</h3> +<p> </p> +<div class="blockquot"><p><i>The remarkable thing about Atummyc Afterbath Dusting Powder +was that it gave you that lovely, radiant, atomic look—just +the way the advertisements said it would. In fact, it also +gave you a little something</i> more!</p></div> + +<hr style="width: 65%;" /> +<div class="figleft"><img src="images/image_t.jpg" alt="T" width="29" height="40" /></div> +<p>he advertising game is not as cut and dried as many people think. +Sometimes you spend a million dollars and get no results, and then +some little low-budget campaign will catch the public's fancy and walk +away with merchandising honors of the year.</p> + +<p>Let me sound a warning, however. When this happens, watch out! There's +always a reason for it, and it isn't always just a matter of bright +slogans and semantic genius. Sometimes the product itself does the +trick. And when this happens people in the industry lose their heads +trying to capitalize on the "freak" good fortune.</p> + +<p>This can lead to disaster. May I cite one example?</p> + +<p>I was on loan to Elaine Templeton, Inc., the big cosmetics firm, when +one of these "prairie fires" took off and, as product engineer from +the firm of Bailey Hazlitt & Persons, Advertising Agency, I figured I +had struck pure gold. My assay was wrong. It was fool's gold on a pool +of quicksand.</p> + +<p>Madame "Elaine", herself, had called me in for consultation on a huge +lipstick campaign she was planning—you know, NOW AT LAST, A TRULY +KISS-PROOF LIPSTICK!—the sort of thing they pull every so often to +get the ladies to chuck their old lip-goo and invest in the current +dream of non-smearability. It's an old gimmick, and the new product is +never actually kiss-proof, but they come closer each year, and the +gals tumble for it every time.</p> + +<p>Well, they wanted my advice on a lot of details such as optimum +shades, a new name, size, shape and design of container. And they were +ready to spend a hunk of moolah on the build-up. You see, when they +give a product a first-class advertising ride they don't figure on +necessarily showing a profit on that particular item. If they break +even they figure they are ahead of the game, because the true purpose +is to build up the brand name. You get enough women raving over the +new Elaine Templeton lipstick, and first thing you know sales start +climbing on the whole line of assorted aids to seduction.</p> + +<p>Since E. T., Inc., was one of our better accounts, the old man told me +to take as long as was needed, so I moved in to my assigned office, in +the twelve-story E. T. building, secretary, Scotch supply, ice-bags, +ulcer pills and all, and went to work setting up my survey staff. This +product engineering is a matter of "cut and try" in some fields. You +get some ideas, knock together some samples, try them on the public +with a staff of interviewers, tabulate the results, draw your +conclusions and hand them over to Production with a prayer. If your ad +budget is large enough your prayer is usually answered, because the +American Public buys principally on the "we know what we like, and we +like what we know" principle. Make them "know it" and they'll buy it. +Maybe in love, absence makes the heart grow fonder, but in this +business, familiarity breeds nothing but sales.</p> + +<p>Madame Elaine had a fair staff of idea boys, herself. In fact, every +other department head had some gimmick he was trying to push to get +personal recognition. The Old Hag liked this spirit of initiative and +made it plain to me I was to give everyone a thorough hearing.</p> + +<p>This is one of the crosses you have to bear. Everyone but the janitor +was swarming into my office with suggestions, and more than half of +them had nothing to do with the lipstick campaign at all. So I +dutifully listened to each one, had my girl take impressive notes and +then lifted my left or my right eyebrow at her. My left eyebrow meant +file them in the wastebasket. This is how the Atummyc Afterbath +Dusting Powder got lost in the shuffle, and later I was credited with +launching a new item on which I didn't even have a record.</p> + +<p>It came about this way:</p> + +<hr style="width: 45%;" /> +<div class="figleft"><img src="images/image_j.jpg" alt="J" width="28" height="40" /></div> + +<p>ust before lunch one day, one of the Old Hag's promotion-minded +pixies flounced her fanny into my interview chair, crossed her knees +up to her navel and began selling me her pet project. She was a +relative of the Madame as well as a department head, so I had to +listen.</p> + +<p>Her idea was corny—a new dusting powder with "Atummion" added, to be +called, "Atummyc Afterbath Dusting Powder"—"Atummyc", of course, +being a far-fetched play on the word "atomic". What delighted her +especially was that the intimate, meaningful word "tummy" occurred in +her coined trade name, and this was supposed to do wonders in +stimulating the imaginations of the young females of man-catching-age.</p> + +<div class="figcenter" style="width: 400px;"> +<img src="images/image_001.jpg" width="400" height="575" alt="" title="" /> +</div> + +<p>As I said, the idea was corny. But the little hazel-eyed pixie was +not. She was about 24, black-haired, small-waisted and bubbling with +hormones. With her shapely knees and low-cut neckline she was a +pleasant change of scenery from the procession of self-seeking +middle-agers I had been interviewing—not that her motive was any +different.</p> + +<p>I stalled a little to feast my eyes. "This <i>Atummion Added</i> item," I +said, "just what is <i>Atummion</i>?"</p> + +<p>"That's my secret," she said, squinching her eyes at me like a +fun-loving little cobra. "My brother is assistant head chemist, and +he's worked up a formula of fission products we got from the Atomic +Energy Commission for experimentation."</p> + +<p>"Fission products!" I said. "That stuff's dangerous!"</p> + +<p>"Not this formula," she assured me. "Bob says there's hardly any +radiation to it at all. Perfectly harmless."</p> + +<p>"Then what's it supposed to do?" I inquired naively.</p> + +<p>She stood up, placed one hand on her stomach and the other behind her +head, wiggled and stretched. "Atummyc Bath Powder will give milady +that wonderful, vibrant, <i>atomic</i> feeling," she announced in a voice +dripping with innuendo.</p> + +<p>"All right," I said, "that's what it's supposed to do. Now what does +it really do?"</p> + +<p>"Smells good and makes her slippery-dry, like any other talcum," she +admitted quite honestly. "It's the name and the idea that will put it +across."</p> + +<p>"And half a million dollars," I reminded her. "I'm afraid the whole +thing is a little too far off the track to consider at this time. I'm +here to make a new lipstick go. Maybe later—"</p> + +<p>"I appreciate that, but honestly, don't you think it's a terrific +idea?"</p> + +<p>"I think you're terrific," I told her, raising my left eyebrow at my +secretary, "and we'll get around to you one of these days."</p> + +<p>"Oh, Mr. Sanders!" she said, exploding those big eyes at me and +shoving a half-folded sheet of paper at me. "Would you please sign my +interview voucher?"</p> + +<p>In Madame Elaine's organization you had to have a written "excuse" for +absenting yourself from your department during working hours. I +supposed that the paper I signed was no different from the others. +Anyway, I was still blinded by the atomic blast of those hazel eyes.</p> + +<p>After she left I got to thinking it was strange that she had me sign +the interview receipt. I couldn't remember having done that for any +other department heads.</p> + +<p>I didn't tumble to the pixie's gimmick for a whole month, then I +picked up the phone one day and the old man spilled the news. "I +thought you were making lipstick over there. What's this call for ad +copy on a new bath powder?"</p> + +<p>The incident flashed back in my mind, and rather than admit I had been +by-passed I lied, "You know the Madame. She always gets all she can +for her money."</p> + +<p>The old man muttered, "I don't see taking funds from the lipstick +campaign and splitting them off into little projects like this," he +said. "Twenty-five thousand bucks would get you one nice spread in the +Post, but what kind of a one-shot campaign would that be?"</p> + +<p>I mumbled excuses, hung up and screamed for the pixie. My secretary +said, "Who?"</p> + +<p>"Little sexy-eyes. The Atomic Bath Powder girl."</p> + +<p>Without her name it took an hour to dig her up, but she finally popped +in, plumped down and began giggling. "You found out."</p> + +<p>"How," I demanded, "did you arrange it?"</p> + +<p>"Easy. Madame Elaine's in Paris. She gave you a free hand, didn't +she?"</p> + +<p>I nodded.</p> + +<p>"Well, when you signed your okay on the Atummyc—"</p> + +<p>"That was an interview voucher!"</p> + +<p>"Not—exactly," she said ducking her head.</p> + +<p>The damage was done. You don't get ahead in this game by admitting +mistakes, and the production department was already packaging and +labelling samples of Atummyc Bath Powder to send out to the +distributors.</p> + +<hr style="width: 45%;" /> +<div class="figleft"><img src="images/image_i.jpg" alt="I" width="19" height="40" /></div> + +<p> had to carve the $25,000 out of my lipstick budget and keep my mouth +shut. When the ad copy came over from my firm I looked it over, +shuddered at the quickie treatment they had given it and turned it +loose. Things were beginning to develop fast in my lipstick +department, and I didn't have time to chase the powder thing like I +should have—since it was my name on the whole damned project.</p> + +<p>So I wrote off the money and turned to other things.</p> + +<p>We were just hitting the market with Madame Elaine Templeton's +"Kissmet" when the first smell of smoke came my way. The pixie came +into my office one morning and congratulated me.</p> + +<p>"You're a genius!" she said.</p> + +<p>"Like the Kissmet campaign, do you?" I said pleased.</p> + +<p>"It stinks," she said holding her nose. "But Atummyc Bath Powder will +pull you out of the hole."</p> + +<p>"Oh, that," I said. "When does it go to market?"</p> + +<p>"Done went—a month ago."</p> + +<p>"What? Why you haven't had time to get it out of the lab yet. Using a +foreign substance, you should have had an exhaustive series of allergy +skin tests on a thousand women before—"</p> + +<p>"I've been using it for two months myself," she said. "And look at me! +See any rashes?"</p> + +<p>I focussed my eyes for the first time, and what I saw made me wonder +if I were losing my memory. The pixie had been a pretty little French +pastry from the first, but now she positively glowed. Her skin even +had that "radiant atomic look", right out of our corny, low-budget ad +copy.</p> + +<p>"What—have you done to yourself, fallen in love?"</p> + +<p>"With Atummyc After Bath Powder," she said smugly. "And so have the +ladies. The distributors are all reordering."</p> + +<p>Well, these drug sundries houses have some sharp salesmen out, and I +figured the bath powder must have caught them needing something to +promote. It was a break. If we got the $25,000 back it wouldn't hurt +my alibi a bit, in case the Kissmet production failed to click.</p> + +<p>Three days later the old man called me from the New York branch of our +agency. "Big distributor here is hollering about the low budget we've +given to this Atummyc Bath Powder thing," he said. "He tells me his +men have punched it hard and he thinks it's catching on pretty big. +Maybe you better talk the Madame out of a few extra dollars."</p> + +<p>"The Old Hag's in Europe," I told him, "and I'm damned if I'll rob the +Kissmet Lipstick deal any more. It's mostly spent anyway."</p> + +<p>The old man didn't like it. When you get the distributors on your side +it pays to back them up, but I was too nervous about the wobbly first +returns we were getting on the Kissmet campaign to consider taking +away any of the unspent budget and throwing it into the bath powder +deal.</p> + +<p>The next day I stared at an order from a west coast wholesaler and +began to sweat. The pixie fluttered it under my nose. "Two more +carloads of Atummyc Bath Powder," she gloated.</p> + +<p>"Two more <i>carloads</i>?"</p> + +<p>"Certainly. All the orders are reading <i>carloads</i>," she said. "This +thing has busted wide open."</p> + +<p>And it had. Everybody, like I said earlier, lost their head. The +bath-powder plant was running three shifts and had back-orders chin +high. The general manager, a joker name of Jennings, got excited, +cabled Madame Elaine to get back here pronto, which she did, and then +the panic was on.</p> + +<p>The miracle ingredient was this Atummion, and if Atummion sold bath +powder why wouldn't it sell face-cream, rouge, mud-packs, shampoos, +finger-nail polish and eye-shadow?</p> + +<p>For that matter, the Old Hag wanted to know, why wouldn't it sell +Kissmet Lipstick?</p> + +<p>The answer was, of course, that the magic legend "Contains the +Exclusive New Beauty Aid, Atummion" <i>did</i> sell these other products. +Everything began going out in carload lots as soon as we had the new +labels printed, and to be truthful, I breathed a wondrous sigh of +relief, because up to that moment my Kissmet campaign had promised to +fall flat on its lying, crimson face.</p> + +<hr style="width: 45%;" /> +<div class="figleft"><img src="images/image_t.jpg" alt="T" width="29" height="40" /></div> +<p>he staggering truth about Atummion seeped in slowly. Item one: +Although we put only a pinch of it in a whole barrel of talcum powder, +<i>it did give the female users a terrific</i> complexion! Pimples, +black-heads, warts, freckles and even minor scars disappeared after a +few weeks, and from the very first application users mailed us +testimonials swearing to that "atomic feeling of loveliness".</p> + +<p>Item two: About one grain of Atummion to the pound of lipstick brought +out the natural color of a woman's lips and maintained it there <i>even +after the lipstick was removed</i>.</p> + +<p>Item three: There never was such a shampoo. For once the ad +copywriters failed to exceed the merits of their product. +Atummion-tinted hair took on a sparkling look, a soft texture and a +<i>natural-appearing wave</i> that set beauty-operators screaming for +protection.</p> + +<p>These beauticians timed their complaint nicely. It got results on the +morning that the whole thing began to fall to pieces.</p> + +<p>About ten A. M. Jennings called a meeting of all people concerned in +the Atummyc Powder project, and they included me as well as the pixie +and her brother, the assistant chemist.</p> + +<p>Everyone was too flushed with success to take Jennings' opening remark +too seriously. "It looks like we've got a winner that's about to lose +us our shirts," he said.</p> + +<p>He shuffled some papers and found the one he wanted to hit us with +first. "The beauticians claim we are dispensing a dangerous drug +without prescription. They have brought suits to restrain our use."</p> + +<p>Madame Elaine in her mannishly tailored suit was standing by a window +staring out. She said, "The beauticians never gave us any break, +anyway. Hell with them! What's next?"</p> + +<p>Jennings lifted another paper. "I agree, but they sicked the Pure Food +and Drug people on us. They tend to concur."</p> + +<p>"Let them prove it first," the Old Hag said turning to the pixie's +brother. "Eh, Bob!"</p> + +<p>"It's harmless!" he protested, but I noticed that the pixie herself, +for all her radiance, had a troubled look on her face.</p> + +<p>The general manager lifted another paper. "Well, there seems to be +enough doubt to have caused trouble. The Pure Food and Drug labs have +by-passed the courts and put in a word to the Atomic Energy +Commission. The AEC has cut off our supply of the fission salts that +go into Atummion, pending tests."</p> + +<p>That brought us all to our feet. Madame Elaine stalked back to the +huge conference table and stared at Bob, the chemist. "How much of the +gunk do we have on hand?"</p> + +<p>"About a week's supply at present production rates." He was pale, and +he swallowed his adam's apple three times.</p> + +<p>The worst was yet to come. The pixie looked around the table +peculiarly unchanged by the news. She had trouble in her face but it +had been there from the start of the conference. "I wasn't going to +bring this up just yet," she said, "but since we're here to have a +good cry I might as well let you kick this one around at the same +time. Maybe you won't mind shutting down production after all."</p> + +<p>The way she said it froze all of us except the Madame.</p> + +<p>The Madame said, "Well, speak up! What is it?"</p> + +<p>"I've been to twelve different doctors, including eight specialists. +I've thought and thought until I'm half crazy, and there just isn't +any other answer," the pixie said.</p> + +<p>She stared at us and clenched her fists and beat on the shiny table. +"You've got to believe me! There just isn't <i>any</i> other answer. +Atummion is responsible for my condition, and all twelve doctors +agreed on my condition."</p> + +<p>Still standing, Madame Elaine Templeton grabbed the back of her chair +until her knuckles turned white. "Don't tell me the stuff brings on +hives or something!"</p> + +<p>The pixie threw back her head and a near-hysterical laugh throbbed +from her lovely throat. "Hives, hell. I'm pregnant!"</p> + +<hr style="width: 45%;" /> +<div class="figleft"><img src="images/image_w.jpg" alt="W" width="43" height="40" /></div> +<p>ell, we were all very sorry for her, because she was unmarried, and +that sort of thing is always clumsy. At that moment, however, none of +us believed the connection between her condition and Atummion.</p> + +<p>Being a distant relative of the Madame, she was humored to the extent +that we had the lab get some guinea pigs and douse them with Elaine +Templeton's After Bath Powder, and they even professed to make a daily +check on them.</p> + +<p>Meanwhile, production ground to a halt on all Atummion-labelled +products, which was everything, I think, but the eyebrow pencils.</p> + +<p>With every drug-store and department store in the country screaming to +have their orders filled, it was a delicate matter and took a lot of +string-pulling to keep the thing off the front-pages. It wasn't the +beautician's open charges that bothered us, because everyone knew they +were just disgruntled. But if it leaked out that the AEC was disturbed +enough to cut off our fission products, every radio, newspaper and TV +commentator in the business would soon make mince-meat of us over the +fact that Atummion had not been adequately tested before marketing. +And this was so right!</p> + +<p>We took our chances and submitted honest samples to the Bureau of +Weights and Measures and the Pure Food and Drug labs. And held our +breath.</p> + +<p>The morning the first report came back in our favor there was great +rejoicing, but that afternoon our own testing lab sent up a man to see +Jennings, and he called me instantly.</p> + +<p>"Sanford, get up here at once. The guinea pigs just threw five litters +of babies!"</p> + +<p>"Congratulations," I told him. "That happens with guinea pigs, I +understand."</p> + +<p>"You <i>don't</i> understand," he thundered at me. "This was test group +F-six, all females, and every one has reached maturity since we bought +and segregated them."</p> + +<p>"There must be some mistake," I said.</p> + +<p>"There better be," he told me.</p> + +<p>I went to his office and together we picked up the Madame from her +penthouse suite. She followed us into the elevator reluctantly. +"Absurd, absurd!" was all she could say.</p> + +<p>We watched the lab man check the ten adult pigs one by one. Even as +inexpert as I am in such matters, it was evident that all ten were +females, and the five which had not yet participated in blessed events +were but hours from becoming mothers.</p> + +<p>We went our separate ways stunned. Back in my office I pulled out a +list of our big wholesale accounts where the Atummion products had +been shipped by the carloads. The warehouses were distributed in every +state of the union.</p> + +<p>Then I ran my eye down the list of products which contained the +devilish Atummion. There were thirty-eight, in all, including a +complete line of men's toiletries, shaving lotion, shampoo, deodorant +and body-dusting powder. I thanked God that men didn't have ovaries.</p> + +<p>Dolores Donet—that was the pixie's name—opened my door and deposited +herself gingerly in a chair opposite me.</p> + +<p>I said, "You look radiant."</p> + +<p>She said, "Don't rub it in, and I'll have a shot of that." I shared my +Haig and Haig with her, and we drank to the newly departed bottom of +the world.</p> + +<hr style="width: 45%;" /> +<div class="figleft"><img src="images/image_m.jpg" alt="M" width="43" height="40" /></div> +<p>y secretary tried to give me a list of people who had phoned and a +stack of angry telegrams about back-orders, but I waved her away. +"Dolores," I said, "there must have been a boy guinea pig loose in +that pen. It's just too fantastic!"</p> + +<p>"Are you accusing me of turning one loose just to get off the hook +myself?" she snapped.</p> + +<p>"What you've got, excuses won't cure," I told her, "but we've got to +get facts. My God, if you're right—"</p> + +<p>"We've sworn everyone to secrecy," she said. "There's a $10,000 bonus +posted for each employee who knows about this. Payable when the +statute of limitations runs out on possible litigation."</p> + +<p>"You can't swear the public to secrecy," I said.</p> + +<p>"Think a minute," she said, coldly. "The married women don't need +excuses, and the single girls—who'll believe them? Half of them or +better, have guilty consciences anyway. The rest? They're in the same +boat I was—without a labful of guinea pigs to back them up."</p> + +<p>"But—how did it happen in the first place?"</p> + +<p>"Bob has been consulting the biologist we retained. He keeps asking +the same question. He says parthenogenesis in higher lifeforms is +virtually impossible. Bob keeps pointing at the little pigs, and +they're going round and round. They're examining the other eleven test +pens now, but there's no question in my mind. I have a personal stake +in this experiment, and I was very careful to supervise the +segregation of males and females."</p> + +<p>My sanity returned in one glorious rush. <i>There was the bugger +factor!</i> <i>Dolores, herself.</i></p> + +<p>In her eagerness to clear her own skirts, Dolores had tampered with +the integrity of the experiment. Probably, she had arranged for +artificial insemination, just to be sure. The tip-off was the hundred +percent pregnancy of one whole test-batch. Ten out of ten. Even if one +buck had slipped in inadvertently, and someone was covering up the +mistake, why you wouldn't expect anything like a 100% "take".</p> + +<p>"Dolores," I said, "you are a naughty girl in more ways than one."</p> + +<p>She got up and refilled her glass shaking her head. "The +ever-suspicious male," she said. "Don't you understand? I'm not +trying to dodge my responsibility for my condition. The whole mess is +my fault from beginning to end. But what kind of a heel will I be if +we get clearance from the AEC and start shipping out Atummyc products +again—knowing what I do? What's more, if we let the stuff float +around indefinitely, someone is going to run comprehensive tests on +it, not just allergy test patches like they're doing at the government +labs right now."</p> + +<p>"Yeah," I said, "so we all bury the hottest promotion that ever hit +the cosmetics industry and live happily ever after."</p> + +<p>She hit the deck and threw her whiskey glass at me, which did nothing +to convince me that she wasn't telling the tallest tale of the +century—to be conservative.</p> + +<p>We sat and glared at each other for a few minutes. Finally she said, +"You're going to get proof, and damned good proof any minute now."</p> + +<p>"How so?" Nothing this experiment revealed would be valid to me, I +figured, now that I was convinced she had deliberately fouled it up.</p> + +<p>"Bob and the biologist should be up here any minute. I told them I'd +wait in your office. I know something you don't, I'm just waiting for +them to verify it."</p> + +<p>She was much too confident, and I began to get worried again. We +waited for ten minutes, fifteen, twenty. I picked up the phone and +dialed the lab.</p> + +<p>The woman assistant answered and said that the two men were on the way +up right now. I asked, "What have they been doing down there?"</p> + +<p>She said, "They've been doing Caesarian sections on the animals in +test-pen M-four."</p> + +<p>"Caesarian sections?" I repeated. She affirmed it, and Dolores Donet +got a tight, little, humorless smile on her face. I hung up and said, +"They're on their way up, and what's so funny?"</p> + +<p>She said, "You know what I think? I think you've been using Atummyc +products on you."</p> + +<p>"So what?" I demanded. "I was responsible for this campaign, too. I've +been waiting for a rash to develop almost as long as you have."</p> + +<p>She said, "When Bob comes in, look at his complexion. All three of us +have been guinea pigs, I guess."</p> + +<p>"I still don't see what's so damned amusing."</p> + +<p>She said, "You still don't tumble, eh? All right, I'll spell it out. +Caesarians performed on test batch M-four."</p> + +<p>"So?"</p> + +<p>"The 'M' stands for male," she said.</p> + +<p>She timed it just right. The hall door opened and Bob trailed in with +a dazed look. The biologist was half holding him up. His white +lab-smock was freshly blood-stained, and his eyes were blank and +unseeing.</p> + +<p>But for all his distress, he was still a good looking young fellow. +His skin had that lovely, radiant, atomic look—just like mine.</p> + +<p class="p1">... <b>THE END</b></p> + +<hr style="width: 65%;" /> + +<div class="figcenter" style="width: 400px;"> +<img src="images/back_cover.jpg" width="400" height="606" alt="" title="" /> +</div> + +<hr style="width: 65%;" /> + + + + + + + + +<pre> + + + + + +End of the Project Gutenberg EBook of Breeder Reaction, by Winston Marks + +*** END OF THIS PROJECT GUTENBERG EBOOK BREEDER REACTION *** + +***** This file should be named 32077-h.htm or 32077-h.zip ***** +This and all associated files of various formats will be found in: + http://www.gutenberg.org/3/2/0/7/32077/ + +Produced by Sankar Viswanathan, Greg Weeks, and the Online +Distributed Proofreading Team at http://www.pgdp.net + + +Updated editions will replace the previous one--the old editions +will be renamed. + +Creating the works from public domain print editions means that no +one owns a United States copyright in these works, so the Foundation +(and you!) can copy and distribute it in the United States without +permission and without paying copyright royalties. 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You may copy it, give it away or +re-use it under the terms of the Project Gutenberg License included +with this eBook or online at www.gutenberg.org + + +Title: Breeder Reaction + +Author: Winston Marks + +Illustrator: Kelly Freas + +Release Date: April 21, 2010 [EBook #32077] + +Language: English + +Character set encoding: ASCII + +*** START OF THIS PROJECT GUTENBERG EBOOK BREEDER REACTION *** + + + + +Produced by Sankar Viswanathan, Greg Weeks, and the Online +Distributed Proofreading Team at http://www.pgdp.net + + + + + + + + Transcriber's Note: + + This etext was produced from If Worlds of Science Fiction April 1954. + Extensive research did not uncover any evidence that the U.S. + copyright on this publication was renewed. + + + Breeder Reaction + + + By Winston Marks + + + Illustrated by Kelly Freas + + + _The remarkable thing about Atummyc Afterbath Dusting Powder + was that it gave you that lovely, radiant, atomic look--just + the way the advertisements said it would. In fact, it also + gave you a little something_ more! + + * * * * * + + + + +The advertising game is not as cut and dried as many people think. +Sometimes you spend a million dollars and get no results, and then +some little low-budget campaign will catch the public's fancy and walk +away with merchandising honors of the year. + +Let me sound a warning, however. When this happens, watch out! There's +always a reason for it, and it isn't always just a matter of bright +slogans and semantic genius. Sometimes the product itself does the +trick. And when this happens people in the industry lose their heads +trying to capitalize on the "freak" good fortune. + +This can lead to disaster. May I cite one example? + +I was on loan to Elaine Templeton, Inc., the big cosmetics firm, when +one of these "prairie fires" took off and, as product engineer from +the firm of Bailey Hazlitt & Persons, Advertising Agency, I figured I +had struck pure gold. My assay was wrong. It was fool's gold on a pool +of quicksand. + +Madame "Elaine", herself, had called me in for consultation on a huge +lipstick campaign she was planning--you know, NOW AT LAST, A TRULY +KISS-PROOF LIPSTICK!--the sort of thing they pull every so often to +get the ladies to chuck their old lip-goo and invest in the current +dream of non-smearability. It's an old gimmick, and the new product is +never actually kiss-proof, but they come closer each year, and the +gals tumble for it every time. + +Well, they wanted my advice on a lot of details such as optimum +shades, a new name, size, shape and design of container. And they were +ready to spend a hunk of moolah on the build-up. You see, when they +give a product a first-class advertising ride they don't figure on +necessarily showing a profit on that particular item. If they break +even they figure they are ahead of the game, because the true purpose +is to build up the brand name. You get enough women raving over the +new Elaine Templeton lipstick, and first thing you know sales start +climbing on the whole line of assorted aids to seduction. + +Since E. T., Inc., was one of our better accounts, the old man told me +to take as long as was needed, so I moved in to my assigned office, in +the twelve-story E. T. building, secretary, Scotch supply, ice-bags, +ulcer pills and all, and went to work setting up my survey staff. This +product engineering is a matter of "cut and try" in some fields. You +get some ideas, knock together some samples, try them on the public +with a staff of interviewers, tabulate the results, draw your +conclusions and hand them over to Production with a prayer. If your ad +budget is large enough your prayer is usually answered, because the +American Public buys principally on the "we know what we like, and we +like what we know" principle. Make them "know it" and they'll buy it. +Maybe in love, absence makes the heart grow fonder, but in this +business, familiarity breeds nothing but sales. + +Madame Elaine had a fair staff of idea boys, herself. In fact, every +other department head had some gimmick he was trying to push to get +personal recognition. The Old Hag liked this spirit of initiative and +made it plain to me I was to give everyone a thorough hearing. + +This is one of the crosses you have to bear. Everyone but the janitor +was swarming into my office with suggestions, and more than half of +them had nothing to do with the lipstick campaign at all. So I +dutifully listened to each one, had my girl take impressive notes and +then lifted my left or my right eyebrow at her. My left eyebrow meant +file them in the wastebasket. This is how the Atummyc Afterbath +Dusting Powder got lost in the shuffle, and later I was credited with +launching a new item on which I didn't even have a record. + +It came about this way: + + * * * * * + +Just before lunch one day, one of the Old Hag's promotion-minded +pixies flounced her fanny into my interview chair, crossed her knees +up to her navel and began selling me her pet project. She was a +relative of the Madame as well as a department head, so I had to +listen. + +Her idea was corny--a new dusting powder with "Atummion" added, to be +called, "Atummyc Afterbath Dusting Powder"--"Atummyc", of course, +being a far-fetched play on the word "atomic". What delighted her +especially was that the intimate, meaningful word "tummy" occurred in +her coined trade name, and this was supposed to do wonders in +stimulating the imaginations of the young females of man-catching-age. + +[Illustration] + +As I said, the idea was corny. But the little hazel-eyed pixie was +not. She was about 24, black-haired, small-waisted and bubbling with +hormones. With her shapely knees and low-cut neckline she was a +pleasant change of scenery from the procession of self-seeking +middle-agers I had been interviewing--not that her motive was any +different. + +I stalled a little to feast my eyes. "This _Atummion Added_ item," I +said, "just what is _Atummion_?" + +"That's my secret," she said, squinching her eyes at me like a +fun-loving little cobra. "My brother is assistant head chemist, and +he's worked up a formula of fission products we got from the Atomic +Energy Commission for experimentation." + +"Fission products!" I said. "That stuff's dangerous!" + +"Not this formula," she assured me. "Bob says there's hardly any +radiation to it at all. Perfectly harmless." + +"Then what's it supposed to do?" I inquired naively. + +She stood up, placed one hand on her stomach and the other behind her +head, wiggled and stretched. "Atummyc Bath Powder will give milady +that wonderful, vibrant, _atomic_ feeling," she announced in a voice +dripping with innuendo. + +"All right," I said, "that's what it's supposed to do. Now what does +it really do?" + +"Smells good and makes her slippery-dry, like any other talcum," she +admitted quite honestly. "It's the name and the idea that will put it +across." + +"And half a million dollars," I reminded her. "I'm afraid the whole +thing is a little too far off the track to consider at this time. I'm +here to make a new lipstick go. Maybe later--" + +"I appreciate that, but honestly, don't you think it's a terrific +idea?" + +"I think you're terrific," I told her, raising my left eyebrow at my +secretary, "and we'll get around to you one of these days." + +"Oh, Mr. Sanders!" she said, exploding those big eyes at me and +shoving a half-folded sheet of paper at me. "Would you please sign my +interview voucher?" + +In Madame Elaine's organization you had to have a written "excuse" for +absenting yourself from your department during working hours. I +supposed that the paper I signed was no different from the others. +Anyway, I was still blinded by the atomic blast of those hazel eyes. + +After she left I got to thinking it was strange that she had me sign +the interview receipt. I couldn't remember having done that for any +other department heads. + +I didn't tumble to the pixie's gimmick for a whole month, then I +picked up the phone one day and the old man spilled the news. "I +thought you were making lipstick over there. What's this call for ad +copy on a new bath powder?" + +The incident flashed back in my mind, and rather than admit I had been +by-passed I lied, "You know the Madame. She always gets all she can +for her money." + +The old man muttered, "I don't see taking funds from the lipstick +campaign and splitting them off into little projects like this," he +said. "Twenty-five thousand bucks would get you one nice spread in the +Post, but what kind of a one-shot campaign would that be?" + +I mumbled excuses, hung up and screamed for the pixie. My secretary +said, "Who?" + +"Little sexy-eyes. The Atomic Bath Powder girl." + +Without her name it took an hour to dig her up, but she finally popped +in, plumped down and began giggling. "You found out." + +"How," I demanded, "did you arrange it?" + +"Easy. Madame Elaine's in Paris. She gave you a free hand, didn't +she?" + +I nodded. + +"Well, when you signed your okay on the Atummyc--" + +"That was an interview voucher!" + +"Not--exactly," she said ducking her head. + +The damage was done. You don't get ahead in this game by admitting +mistakes, and the production department was already packaging and +labelling samples of Atummyc Bath Powder to send out to the +distributors. + + * * * * * + +I had to carve the $25,000 out of my lipstick budget and keep my mouth +shut. When the ad copy came over from my firm I looked it over, +shuddered at the quickie treatment they had given it and turned it +loose. Things were beginning to develop fast in my lipstick +department, and I didn't have time to chase the powder thing like I +should have--since it was my name on the whole damned project. + +So I wrote off the money and turned to other things. + +We were just hitting the market with Madame Elaine Templeton's +"Kissmet" when the first smell of smoke came my way. The pixie came +into my office one morning and congratulated me. + +"You're a genius!" she said. + +"Like the Kissmet campaign, do you?" I said pleased. + +"It stinks," she said holding her nose. "But Atummyc Bath Powder will +pull you out of the hole." + +"Oh, that," I said. "When does it go to market?" + +"Done went--a month ago." + +"What? Why you haven't had time to get it out of the lab yet. Using a +foreign substance, you should have had an exhaustive series of allergy +skin tests on a thousand women before--" + +"I've been using it for two months myself," she said. "And look at me! +See any rashes?" + +I focussed my eyes for the first time, and what I saw made me wonder +if I were losing my memory. The pixie had been a pretty little French +pastry from the first, but now she positively glowed. Her skin even +had that "radiant atomic look", right out of our corny, low-budget ad +copy. + +"What--have you done to yourself, fallen in love?" + +"With Atummyc After Bath Powder," she said smugly. "And so have the +ladies. The distributors are all reordering." + +Well, these drug sundries houses have some sharp salesmen out, and I +figured the bath powder must have caught them needing something to +promote. It was a break. If we got the $25,000 back it wouldn't hurt +my alibi a bit, in case the Kissmet production failed to click. + +Three days later the old man called me from the New York branch of our +agency. "Big distributor here is hollering about the low budget we've +given to this Atummyc Bath Powder thing," he said. "He tells me his +men have punched it hard and he thinks it's catching on pretty big. +Maybe you better talk the Madame out of a few extra dollars." + +"The Old Hag's in Europe," I told him, "and I'm damned if I'll rob the +Kissmet Lipstick deal any more. It's mostly spent anyway." + +The old man didn't like it. When you get the distributors on your side +it pays to back them up, but I was too nervous about the wobbly first +returns we were getting on the Kissmet campaign to consider taking +away any of the unspent budget and throwing it into the bath powder +deal. + +The next day I stared at an order from a west coast wholesaler and +began to sweat. The pixie fluttered it under my nose. "Two more +carloads of Atummyc Bath Powder," she gloated. + +"Two more _carloads_?" + +"Certainly. All the orders are reading _carloads_," she said. "This +thing has busted wide open." + +And it had. Everybody, like I said earlier, lost their head. The +bath-powder plant was running three shifts and had back-orders chin +high. The general manager, a joker name of Jennings, got excited, +cabled Madame Elaine to get back here pronto, which she did, and then +the panic was on. + +The miracle ingredient was this Atummion, and if Atummion sold bath +powder why wouldn't it sell face-cream, rouge, mud-packs, shampoos, +finger-nail polish and eye-shadow? + +For that matter, the Old Hag wanted to know, why wouldn't it sell +Kissmet Lipstick? + +The answer was, of course, that the magic legend "Contains the +Exclusive New Beauty Aid, Atummion" _did_ sell these other products. +Everything began going out in carload lots as soon as we had the new +labels printed, and to be truthful, I breathed a wondrous sigh of +relief, because up to that moment my Kissmet campaign had promised to +fall flat on its lying, crimson face. + + * * * * * + +The staggering truth about Atummion seeped in slowly. Item one: +Although we put only a pinch of it in a whole barrel of talcum powder, +_it did give the female users a terrific_ complexion! Pimples, +black-heads, warts, freckles and even minor scars disappeared after a +few weeks, and from the very first application users mailed us +testimonials swearing to that "atomic feeling of loveliness". + +Item two: About one grain of Atummion to the pound of lipstick brought +out the natural color of a woman's lips and maintained it there _even +after the lipstick was removed_. + +Item three: There never was such a shampoo. For once the ad +copywriters failed to exceed the merits of their product. +Atummion-tinted hair took on a sparkling look, a soft texture and a +_natural-appearing wave_ that set beauty-operators screaming for +protection. + +These beauticians timed their complaint nicely. It got results on the +morning that the whole thing began to fall to pieces. + +About ten A. M. Jennings called a meeting of all people concerned in +the Atummyc Powder project, and they included me as well as the pixie +and her brother, the assistant chemist. + +Everyone was too flushed with success to take Jennings' opening remark +too seriously. "It looks like we've got a winner that's about to lose +us our shirts," he said. + +He shuffled some papers and found the one he wanted to hit us with +first. "The beauticians claim we are dispensing a dangerous drug +without prescription. They have brought suits to restrain our use." + +Madame Elaine in her mannishly tailored suit was standing by a window +staring out. She said, "The beauticians never gave us any break, +anyway. Hell with them! What's next?" + +Jennings lifted another paper. "I agree, but they sicked the Pure Food +and Drug people on us. They tend to concur." + +"Let them prove it first," the Old Hag said turning to the pixie's +brother. "Eh, Bob!" + +"It's harmless!" he protested, but I noticed that the pixie herself, +for all her radiance, had a troubled look on her face. + +The general manager lifted another paper. "Well, there seems to be +enough doubt to have caused trouble. The Pure Food and Drug labs have +by-passed the courts and put in a word to the Atomic Energy +Commission. The AEC has cut off our supply of the fission salts that +go into Atummion, pending tests." + +That brought us all to our feet. Madame Elaine stalked back to the +huge conference table and stared at Bob, the chemist. "How much of the +gunk do we have on hand?" + +"About a week's supply at present production rates." He was pale, and +he swallowed his adam's apple three times. + +The worst was yet to come. The pixie looked around the table +peculiarly unchanged by the news. She had trouble in her face but it +had been there from the start of the conference. "I wasn't going to +bring this up just yet," she said, "but since we're here to have a +good cry I might as well let you kick this one around at the same +time. Maybe you won't mind shutting down production after all." + +The way she said it froze all of us except the Madame. + +The Madame said, "Well, speak up! What is it?" + +"I've been to twelve different doctors, including eight specialists. +I've thought and thought until I'm half crazy, and there just isn't +any other answer," the pixie said. + +She stared at us and clenched her fists and beat on the shiny table. +"You've got to believe me! There just isn't _any_ other answer. +Atummion is responsible for my condition, and all twelve doctors +agreed on my condition." + +Still standing, Madame Elaine Templeton grabbed the back of her chair +until her knuckles turned white. "Don't tell me the stuff brings on +hives or something!" + +The pixie threw back her head and a near-hysterical laugh throbbed +from her lovely throat. "Hives, hell. I'm pregnant!" + + * * * * * + +Well, we were all very sorry for her, because she was unmarried, and +that sort of thing is always clumsy. At that moment, however, none of +us believed the connection between her condition and Atummion. + +Being a distant relative of the Madame, she was humored to the extent +that we had the lab get some guinea pigs and douse them with Elaine +Templeton's After Bath Powder, and they even professed to make a daily +check on them. + +Meanwhile, production ground to a halt on all Atummion-labelled +products, which was everything, I think, but the eyebrow pencils. + +With every drug-store and department store in the country screaming to +have their orders filled, it was a delicate matter and took a lot of +string-pulling to keep the thing off the front-pages. It wasn't the +beautician's open charges that bothered us, because everyone knew they +were just disgruntled. But if it leaked out that the AEC was disturbed +enough to cut off our fission products, every radio, newspaper and TV +commentator in the business would soon make mince-meat of us over the +fact that Atummion had not been adequately tested before marketing. +And this was so right! + +We took our chances and submitted honest samples to the Bureau of +Weights and Measures and the Pure Food and Drug labs. And held our +breath. + +The morning the first report came back in our favor there was great +rejoicing, but that afternoon our own testing lab sent up a man to see +Jennings, and he called me instantly. + +"Sanford, get up here at once. The guinea pigs just threw five litters +of babies!" + +"Congratulations," I told him. "That happens with guinea pigs, I +understand." + +"You _don't_ understand," he thundered at me. "This was test group +F-six, all females, and every one has reached maturity since we bought +and segregated them." + +"There must be some mistake," I said. + +"There better be," he told me. + +I went to his office and together we picked up the Madame from her +penthouse suite. She followed us into the elevator reluctantly. +"Absurd, absurd!" was all she could say. + +We watched the lab man check the ten adult pigs one by one. Even as +inexpert as I am in such matters, it was evident that all ten were +females, and the five which had not yet participated in blessed events +were but hours from becoming mothers. + +We went our separate ways stunned. Back in my office I pulled out a +list of our big wholesale accounts where the Atummion products had +been shipped by the carloads. The warehouses were distributed in every +state of the union. + +Then I ran my eye down the list of products which contained the +devilish Atummion. There were thirty-eight, in all, including a +complete line of men's toiletries, shaving lotion, shampoo, deodorant +and body-dusting powder. I thanked God that men didn't have ovaries. + +Dolores Donet--that was the pixie's name--opened my door and deposited +herself gingerly in a chair opposite me. + +I said, "You look radiant." + +She said, "Don't rub it in, and I'll have a shot of that." I shared my +Haig and Haig with her, and we drank to the newly departed bottom of +the world. + + * * * * * + +My secretary tried to give me a list of people who had phoned and a +stack of angry telegrams about back-orders, but I waved her away. +"Dolores," I said, "there must have been a boy guinea pig loose in +that pen. It's just too fantastic!" + +"Are you accusing me of turning one loose just to get off the hook +myself?" she snapped. + +"What you've got, excuses won't cure," I told her, "but we've got to +get facts. My God, if you're right--" + +"We've sworn everyone to secrecy," she said. "There's a $10,000 bonus +posted for each employee who knows about this. Payable when the +statute of limitations runs out on possible litigation." + +"You can't swear the public to secrecy," I said. + +"Think a minute," she said, coldly. "The married women don't need +excuses, and the single girls--who'll believe them? Half of them or +better, have guilty consciences anyway. The rest? They're in the same +boat I was--without a labful of guinea pigs to back them up." + +"But--how did it happen in the first place?" + +"Bob has been consulting the biologist we retained. He keeps asking +the same question. He says parthenogenesis in higher lifeforms is +virtually impossible. Bob keeps pointing at the little pigs, and +they're going round and round. They're examining the other eleven test +pens now, but there's no question in my mind. I have a personal stake +in this experiment, and I was very careful to supervise the +segregation of males and females." + +My sanity returned in one glorious rush. _There was the bugger +factor!_ _Dolores, herself._ + +In her eagerness to clear her own skirts, Dolores had tampered with +the integrity of the experiment. Probably, she had arranged for +artificial insemination, just to be sure. The tip-off was the hundred +percent pregnancy of one whole test-batch. Ten out of ten. Even if one +buck had slipped in inadvertently, and someone was covering up the +mistake, why you wouldn't expect anything like a 100% "take". + +"Dolores," I said, "you are a naughty girl in more ways than one." + +She got up and refilled her glass shaking her head. "The +ever-suspicious male," she said. "Don't you understand? I'm not +trying to dodge my responsibility for my condition. The whole mess is +my fault from beginning to end. But what kind of a heel will I be if +we get clearance from the AEC and start shipping out Atummyc products +again--knowing what I do? What's more, if we let the stuff float +around indefinitely, someone is going to run comprehensive tests on +it, not just allergy test patches like they're doing at the government +labs right now." + +"Yeah," I said, "so we all bury the hottest promotion that ever hit +the cosmetics industry and live happily ever after." + +She hit the deck and threw her whiskey glass at me, which did nothing +to convince me that she wasn't telling the tallest tale of the +century--to be conservative. + +We sat and glared at each other for a few minutes. Finally she said, +"You're going to get proof, and damned good proof any minute now." + +"How so?" Nothing this experiment revealed would be valid to me, I +figured, now that I was convinced she had deliberately fouled it up. + +"Bob and the biologist should be up here any minute. I told them I'd +wait in your office. I know something you don't, I'm just waiting for +them to verify it." + +She was much too confident, and I began to get worried again. We +waited for ten minutes, fifteen, twenty. I picked up the phone and +dialed the lab. + +The woman assistant answered and said that the two men were on the way +up right now. I asked, "What have they been doing down there?" + +She said, "They've been doing Caesarian sections on the animals in +test-pen M-four." + +"Caesarian sections?" I repeated. She affirmed it, and Dolores Donet +got a tight, little, humorless smile on her face. I hung up and said, +"They're on their way up, and what's so funny?" + +She said, "You know what I think? I think you've been using Atummyc +products on you." + +"So what?" I demanded. "I was responsible for this campaign, too. I've +been waiting for a rash to develop almost as long as you have." + +She said, "When Bob comes in, look at his complexion. All three of us +have been guinea pigs, I guess." + +"I still don't see what's so damned amusing." + +She said, "You still don't tumble, eh? All right, I'll spell it out. +Caesarians performed on test batch M-four." + +"So?" + +"The 'M' stands for male," she said. + +She timed it just right. The hall door opened and Bob trailed in with +a dazed look. The biologist was half holding him up. His white +lab-smock was freshly blood-stained, and his eyes were blank and +unseeing. + +But for all his distress, he was still a good looking young fellow. +His skin had that lovely, radiant, atomic look--just like mine. + + ... THE END + + * * * * * + + + + + + + +End of the Project Gutenberg EBook of Breeder Reaction, by Winston Marks + +*** END OF THIS PROJECT GUTENBERG EBOOK BREEDER REACTION *** + +***** This file should be named 32077.txt or 32077.zip ***** +This and all associated files of various formats will be found in: + http://www.gutenberg.org/3/2/0/7/32077/ + +Produced by Sankar Viswanathan, Greg Weeks, and the Online +Distributed Proofreading Team at http://www.pgdp.net + + +Updated editions will replace the previous one--the old editions +will be renamed. + +Creating the works from public domain print editions means that no +one owns a United States copyright in these works, so the Foundation +(and you!) can copy and distribute it in the United States without +permission and without paying copyright royalties. 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