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+ The Project Gutenberg eBook of And all the Earth a Grave, by C.C. MacApp.
+ </title>
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+ text-align: center; font-family: garamond, serif; /* centered and coloured */
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+ .tr {margin-left: 10%; margin-right: 10%; margin-top: 5%; margin-bottom: 5%; padding: 1em; background-color: #f6f2f2; color: black; border: dotted black 1px;} /* transcriber's notes */
+
+ .pagenum { /* uncomment the next line for invisible page numbers */
+ /* visibility: hidden; */
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+<body>
+
+
+<pre>
+
+The Project Gutenberg EBook of And All the Earth a Grave, by
+Carroll M. Capps (AKA C.C. MacApp)
+
+This eBook is for the use of anyone anywhere at no cost and with
+almost no restrictions whatsoever. You may copy it, give it away or
+re-use it under the terms of the Project Gutenberg License included
+with this eBook or online at www.gutenberg.org
+
+
+Title: And All the Earth a Grave
+
+Author: Carroll M. Capps (AKA C.C. MacApp)
+
+Release Date: October 22, 2007 [EBook #23146]
+
+Language: English
+
+Character set encoding: ISO-8859-1
+
+*** START OF THIS PROJECT GUTENBERG EBOOK AND ALL THE EARTH A GRAVE ***
+
+
+
+
+Produced by Robert Cicconetti, Jeannie Howse and the Online
+Distributed Proofreading Team at http://www.pgdp.net
+
+
+
+
+
+
+</pre>
+
+
+<br />
+<hr />
+<br />
+
+<div class="tr">
+<p class="cen" style="font-weight: bold;">Transcriber's Note:</p>
+<br />
+<p class="noin">Obvious typographical errors have been corrected. For a complete list, please see the <a href="#TN">end of this document</a>.</p>
+<p class="noin">This etext was produced from Galaxy Science Fiction, December 1963.
+Extensive research did not uncover any evidence that the U.S. copyright
+on this publication was renewed.</p>
+</div>
+
+<br />
+<hr />
+<br />
+<br />
+<br />
+<span class='pagenum'><a name="Page_126" id="Page_126">[126]</a></span><br />
+
+<h1>AND ALL THE EARTH A GRAVE</h1>
+
+<h2>BY C.C. MacAPP</h2>
+
+<h4>ILLUSTRATED BY GAUGHAN</h4>
+
+<div class="block">
+<p class="noin">There's nothing wrong with
+dying&mdash;it just hasn't ever
+had the proper sales pitch!</p>
+</div>
+
+<br />
+
+<p>It all began when the new bookkeeping machine of a large Midwestern
+coffin manufacturer slipped a cog, or blew a transistor, or something.
+It was fantastic that the error&mdash;one of two decimal places&mdash;should
+enjoy a straight run of okays, human and mechanical, clear down the
+line; but when the figures clacked out at the last clacking-out
+station, there it was. The figures were now sacred; immutable; and it
+is doubtful whether the President of the concern or the Chairman of
+the Board would have dared question them&mdash;even if either of those two
+gentlemen had been in town.</p>
+
+<p>As for the Advertising Manager, the last thing he wanted to do was
+question them. He carried them (they were the budget for the coming
+fiscal year) into his office, staggering a little on the way, and
+dropped dazedly into his chair. They showed the budget for his own
+department as exactly one hundred times what he'd been expecting. That
+is to say, fifty times what he'd put in for.</p>
+
+<p>When the initial shock began to wear off, his face assumed an
+expression of intense thought. In about five minutes he leaped from
+his chair, dashed out of the office with a shouted syllable or two for
+his secretary, and got his car out of the parking lot. At home, he
+tossed clothes into a travelling bag and barged toward the door,
+giving his wife a quick kiss and an equally quick explanation. He
+didn't bother to call the airport. He meant to be on the next plane
+east, and no nonsense about it....</p>
+
+<br />
+<hr style='width: 15%;' />
+<br />
+
+<p>With one thing and another, the economy hadn't been exactly in
+overdrive that year, and predictions for the Christmas season were
+gloomy. Early <span class='pagenum'><a name="Page_127" id="Page_127">[127]</a></span>retail figures bore them out. Gift buying dribbled
+along feebly until Thanksgiving, despite brave speeches by the
+Administration. The holiday passed more in self-pity than in
+thankfulness among owners of gift-oriented businesses.</p>
+
+<p>Then, on Friday following Thanksgiving, the coffin ads struck.</p>
+
+<p>Struck may be too mild a word. People on the streets saw
+feverishly-working crews (at holiday rates!) slapping up posters on
+billboards. The first poster was a dilly. A toothy and toothsome young
+woman leaned over a coffin she'd been unwrapping. She smiled as if
+she'd just received overtures of matrimony from an eighty-year-old
+billionaire. There was a Christmas tree in the background, and the
+coffin was appropriately wrapped. So was she. She looked as if she had
+just gotten out of bed, or were ready to get into it. For amorous
+young men, and some not so young, the message was plain. The motto,
+"<i>The Gift That Will Last More Than a Lifetime</i>", seemed hardly to the
+point.</p>
+
+<p>Those at home were assailed on TV with a variety of bright and clever
+skits of the same import. Some of them hinted that, if the young
+lady's gratitude were really precipitous, and the bedroom too far
+away, the coffin might be comfy.</p>
+
+<p>Of course the more settled elements of the population were not
+neglected. For the older married man, there was a blow directly
+between the eyes: "<i>Do You Want Your Widow to Be Half-Safe?</i>" And, for
+the spinster without immediate hopes, "<i>I Dreamt I Was Caught Dead
+Without My Virginform Casket!</i>"</p>
+
+<p>Newspapers, magazines and every other medium added to the assault,
+never letting it cool. It was the most horrendous campaign, for sheer
+concentration, that had ever battered at the public mind. The public
+reeled, blinked, shook its head to clear it, gawked, and rushed out to
+buy.</p>
+
+<p><span class='pagenum'><a name="Page_128" id="Page_128">[128]</a></span>Christmas was not going to be a failure after all. Department store
+managers who had, grudgingly and under strong sales pressure, made
+space for a single coffin somewhere at the rear of the store, now
+rushed to the telephones like touts with a direct pronouncement from a
+horse. Everyone who possibly could got into the act. Grocery
+supermarkets put in casket departments. The Association of
+Pharmaceutical Retailers, who felt they had some claim to priority,
+tried to get court injunctions to keep caskets out of service
+stations, but were unsuccessful because the judges were all out buying
+caskets. Beauty parlors showed real ingenuity in merchandising. Roads
+and streets clogged with delivery trucks, rented trailers, and
+whatever else could haul a coffin. The Stock Market went completely
+mad. Strikes were declared and settled within hours. Congress was
+called into session early. The President got authority to ration
+lumber and other materials suddenly in starvation-short supply. State
+laws were passed against cremation, under heavy lobby pressure. A new
+racket, called boxjacking, blossomed overnight.</p>
+
+<p>The Advertising Manager who had put the thing over had been fighting
+with all the formidable weapons of his breed to make his plant
+managers build up a stockpile. They had, but it went like a toupee in
+a wind tunnel. Competitive coffin manufacturers were caught napping,
+but by Wednesday after Thanksgiving they, along with the original one,
+were on a twenty-four hour, seven-day basis. Still only a fraction of
+the demand could be met. Jet passenger planes were stripped of their
+seats, supplied with Yankee gold, and sent to plunder the world of its
+coffins.</p>
+
+<p>It might be supposed that Christmas goods other than caskets would
+take a bad dumping. That was not so. Such was the upsurge of
+prosperity, and such was the shortage of coffins, that nearly
+everything&mdash;with a few exceptions&mdash;enjoyed the biggest season on
+record.</p>
+
+<p>On Christmas Eve the frenzy slumped to a crawl, though on Christmas
+morning there were still optimists out prowling the empty stores. The
+nation sat down to breathe. Mostly it sat on coffins, because there
+wasn't space in the living rooms for any other furniture.</p>
+
+<p>There was hardly an individual in the United States who didn't have,
+in case of sudden sharp pains in the chest, several boxes to choose
+from. As for the rest of the world, it had better not die just now or
+it would be literally a case of dust to dust.</p>
+
+<div class="img"><span class='pagenum'><a name="Page_129" id="Page_129">[129]</a></span>
+<img border="0" src="images/illo.jpg" width="65%" alt="Coffin Advertisement" />
+</div>
+
+
+<br />
+<hr style='width: 15%;' />
+<br />
+
+<p><span class='pagenum'><a name="Page_130" id="Page_130">[130]</a></span>Of course everyone expected a doozy of a slump after Christmas. But
+our Advertising Manager, who by now was of course Sales Manager and
+First Vice President also, wasn't settling for any boom-and-bust. He'd
+been a frustrated victim of his choice of industries for so many years
+that now, with his teeth in something, he was going to give it the old
+bite. He gave people a short breathing spell to arrange their coffin
+payments and move the presents out of the front rooms. Then, late in
+January, his new campaign came down like a hundred-megatonner.</p>
+
+<p>Within a week, everyone saw quite clearly that his Christmas models
+were now obsolete. The coffin became the new status symbol.</p>
+
+<p>The auto industry was of course demolished. Even people who had enough
+money to buy a new car weren't going to trade in the old one and let
+the new one stand out in the rain. The garages were full of coffins.
+Petroleum went along with Autos. (Though there were those who
+whispered knowingly that the same people merely moved over into the
+new industry. It was noticeable that the center of it became Detroit.)
+A few trucks and buses were still being built, but that was all.</p>
+
+<p>Some of the new caskets were true works of art. Others&mdash;well, there
+was variety. Compact models appeared, in which the occupant's feet
+were to be doubled up alongside his ears. One manufacturer pushed a
+circular model, claiming that by all the laws of nature the foetal
+position was the only right one. At the other extreme were virtual
+houses, ornate and lavishly equipped. Possibly the largest of all was
+the "<i>Togetherness</i>" model, triangular, with graduated recesses for
+Father, Mother, eight children (plus two playmates), and, in the far
+corner beyond the baby, the cat.</p>
+
+<p>The slump was over. Still, economists swore that the new boom couldn't
+last either. They reckoned without the Advertising Manager, whose eyes
+gleamed brighter all the time. People already had coffins, which they
+polished and kept on display, sometimes in the new "Coffin-ports"
+being added to houses. The Advertising Manager's reasoning was direct
+and to the point. He must get people to use the coffins; and now he
+had all the money to work with that he could use.</p>
+
+<p>The new note was woven in so gradually that it is not easy to put a
+finger on any one ad and <span class='pagenum'><a name="Page_131" id="Page_131">[131]</a></span>say, "It began here." One of the first was
+surely the widely-printed one showing a tattooed, smiling young man
+with his chin thrust out manfully, lying in a coffin. He was
+rugged-looking and likable (not too rugged for the spindly-limbed to
+identify with) and he oozed, even though obviously dead, virility at
+every pore. He was probably the finest-looking corpse since Richard
+the Lion-Hearted.</p>
+
+<p>Neither must one overlook the singing commercials. Possibly the
+catchiest of these, a really cute little thing, was achieved by
+jazzing up the Funeral March.</p>
+
+<p>It started gradually, and it was all so un-violent that few saw it as
+suicide. Teen-agers began having "Popping-off parties". Some of their
+elders protested a little, but adults were taking it up too. The
+tired, the unappreciated, the ill and the heavy-laden lay down in
+growing numbers and expired. A black market in poisons operated for a
+little while, but soon pinched out. Such was the pressure of
+persuasion that few needed artificial aids. The boxes <i>were</i> very
+comfortable. People just closed their eyes and exited smiling.</p>
+
+<p>The Beatniks, who had their own models of coffin&mdash;mouldy, scroungy,
+and without lids, since the Beatniks insisted on being seen&mdash;placed
+their boxes on the Grant Avenue in San Francisco. They died with
+highly intellectual expressions, and eventually were washed by the
+gentle rain.</p>
+
+<p>Of course there were voices shouting calamity. When aren't there? But
+in the long run, and not a very long one at that, they availed naught.</p>
+
+<br />
+<hr style='width: 15%;' />
+<br />
+
+<p>It isn't hard to imagine the reactions of the rest of the world. So
+let us imagine a few.</p>
+
+<p>The Communist Block immediately gave its Stamp of Disapproval,
+denouncing the movement as a filthy Capitalist Imperialist Pig plot.
+Red China, which had been squabbling with Russia for some time about a
+matter of method, screamed for immediate war. Russia exposed this as
+patent stupidity, saying that if the Capitalists wanted to die,
+warring upon them would only help them. China surreptitiously tried
+out the thing as an answer to excess population, and found it good. It
+also appealed to the well-known melancholy facet of Russian nature.
+Besides, after pondering for several days, the Red Bloc decided it
+could not afford to fall behind in anything, so it started its own
+program, explaining with much logic how it differed.</p>
+
+<p>An elderly British philosopher endorsed the movement, on the grounds
+that a temporary <span class='pagenum'><a name="Page_132" id="Page_132">[132]</a></span>setback in Evolution was preferable to facing up to
+anything.</p>
+
+<p>The Free Bloc, the Red Bloc, the Neutral Bloc and such scraps as had
+been too obtuse to find themselves a Bloc were drawn into the
+whirlpool in an amazingly short time, if in a variety of ways. In less
+than two years the world was rid of most of what had been bedeviling
+it.</p>
+
+<p>Oddly enough, the country where the movement began was the last to
+succumb completely. Or perhaps it is not so odd. Coffin-maker to the
+world, the American casket industry had by now almost completely
+automated box-making and gravedigging, with some interesting assembly
+lines and packaging arrangements; there still remained the jobs of
+management and distribution. The President of General Mortuary, an
+ebullient fellow affectionately called Sarcophagus Sam, put it well.
+"As long as I have a single prospective customer, and a single
+Stockholder," he said, mangling a stogie and beetling his brows at the
+one reporter who'd showed up for the press conference, "I'll try to
+put him in a coffin so I can pay him a dividend."</p>
+
+<br />
+<hr style='width: 15%;' />
+<br />
+
+<p>Finally, though, a man who thought he must be the last living human,
+wandered contentedly about the city of Denver looking for the coffin
+he liked best. He settled at last upon a rich mahogany number with
+platinum trimmings, an Automatic Self-Adjusting Cadaver-contour
+Innerspring Wearever-Plastic-Covered Mattress with a built in bar. He
+climbed in, drew himself a generous slug of fine Scotch, giggled as
+the mattress prodded him exploringly, closed his eyes and sighed in
+solid comfort. Soft music played as the lid closed itself.</p>
+
+<p>From a building nearby a turkey-buzzard swooped down, cawing in
+raucous anger because it had let its attention wander for a moment. It
+was too late. It clawed screaming at the solid cover, hissed in
+frustration and finally gave up. It flapped into the air again, still
+grumbling. It was tired of living on dead small rodents and coyotes.
+It thought it would take a swing over to Los Angeles, where the
+pickings were pretty good.</p>
+
+<p>As it moved westward over parched hills, it espied two black dots a
+few miles to its left. It circled over for a closer look, then grunted
+and went on its way. It had seen <i>them</i> before. The old prospector and
+his burro had been in the mountains for so long the buzzard had
+concluded they didn't know <i>how</i> to die.</p>
+
+<p>The prospector, whose name <span class='pagenum'><a name="Page_133" id="Page_133">[133]</a></span>was Adams, trudged behind his burro toward
+the buildings that shimmered in the heat, humming to himself now and
+then or addressing some remark to the beast. When he reached the
+outskirts of Denver he realized something was amiss. He stood and
+gazed at the quiet scene. Nothing moved except some skinny packrats
+and a few sparrows foraging for grain among the unburied coffins.</p>
+
+<p>"Tarnation!" he said to the burro. "Martians?"</p>
+
+<p>A half-buried piece of newspaper fluttered in the breeze. He walked
+forward slowly and picked it up. It told him enough so that he
+understood.</p>
+
+<p>"They're gone, Evie," he said to the burro, "all gone." He put his arm
+affectionately around her neck. "I reckon it's up to me and you agin.
+We got to start all over." He stood back and gazed at her with mild
+reproach. "I shore hope they don't favor your side of the house so
+much this time."&mdash;C.C. MacAPP</p>
+
+<br />
+<hr />
+<br />
+
+<div class="tr">
+<p class="cen"><a name="TN" id="TN"></a>Typographical errors corrected in text:</p>
+<br />
+Page 127: &nbsp;&nbsp;"She looked as if had just" replaced with "She looked as if she had just"<br />
+Page 131: &nbsp;&nbsp;immedately replaced with immediately<br />
+Page 131: &nbsp;&nbsp;affort replaced with afford<br />
+Page 132: &nbsp;&nbsp;"It flapped into the air begin, still grumbling." replaced with "It flapped into the air again, still grumbling."<br />
+Page 132: &nbsp;&nbsp;"the pickings yere pretty good." replaced with "the pickings were pretty good."<br />
+</div>
+
+<br />
+<hr />
+<br />
+
+
+
+
+
+
+
+
+<pre>
+
+
+
+
+
+End of the Project Gutenberg EBook of And All the Earth a Grave, by
+Carroll M. Capps (AKA C.C. MacApp)
+
+*** END OF THIS PROJECT GUTENBERG EBOOK AND ALL THE EARTH A GRAVE ***
+
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+</body>
+</html>
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@@ -0,0 +1,719 @@
+The Project Gutenberg EBook of And All the Earth a Grave, by
+Carroll M. Capps (AKA C.C. MacApp)
+
+This eBook is for the use of anyone anywhere at no cost and with
+almost no restrictions whatsoever. You may copy it, give it away or
+re-use it under the terms of the Project Gutenberg License included
+with this eBook or online at www.gutenberg.org
+
+
+Title: And All the Earth a Grave
+
+Author: Carroll M. Capps (AKA C.C. MacApp)
+
+Release Date: October 22, 2007 [EBook #23146]
+
+Language: English
+
+Character set encoding: ASCII
+
+*** START OF THIS PROJECT GUTENBERG EBOOK AND ALL THE EARTH A GRAVE ***
+
+
+
+
+Produced by Robert Cicconetti, Jeannie Howse and the Online
+Distributed Proofreading Team at http://www.pgdp.net
+
+
+
+
+
+
+
+ * * * * *
+
+ +-----------------------------------------------------------+
+ | Transcriber's Note: |
+ | |
+ | Obvious typographical errors have been corrected. For |
+ | a complete list, please see the end of this document. |
+ | |
+ | This etext was produced from Galaxy Science Fiction, |
+ | December 1963. Extensive research did not uncover any |
+ | evidence that the U.S. copyright on this publication |
+ | was renewed. |
+ | |
+ +-----------------------------------------------------------+
+
+ * * * * *
+
+
+
+
+AND ALL THE EARTH A GRAVE
+
+BY C.C. MacAPP
+
+ILLUSTRATED BY GAUGHAN
+
+ There's nothing wrong with
+ dying--it just hasn't ever
+ had the proper sales pitch!
+
+
+It all began when the new bookkeeping machine of a large Midwestern
+coffin manufacturer slipped a cog, or blew a transistor, or something.
+It was fantastic that the error--one of two decimal places--should
+enjoy a straight run of okays, human and mechanical, clear down the
+line; but when the figures clacked out at the last clacking-out
+station, there it was. The figures were now sacred; immutable; and it
+is doubtful whether the President of the concern or the Chairman of
+the Board would have dared question them--even if either of those two
+gentlemen had been in town.
+
+As for the Advertising Manager, the last thing he wanted to do was
+question them. He carried them (they were the budget for the coming
+fiscal year) into his office, staggering a little on the way, and
+dropped dazedly into his chair. They showed the budget for his own
+department as exactly one hundred times what he'd been expecting. That
+is to say, fifty times what he'd put in for.
+
+When the initial shock began to wear off, his face assumed an
+expression of intense thought. In about five minutes he leaped from
+his chair, dashed out of the office with a shouted syllable or two for
+his secretary, and got his car out of the parking lot. At home, he
+tossed clothes into a travelling bag and barged toward the door,
+giving his wife a quick kiss and an equally quick explanation. He
+didn't bother to call the airport. He meant to be on the next plane
+east, and no nonsense about it....
+
+ * * * * *
+
+With one thing and another, the economy hadn't been exactly in
+overdrive that year, and predictions for the Christmas season were
+gloomy. Early retail figures bore them out. Gift buying dribbled
+along feebly until Thanksgiving, despite brave speeches by the
+Administration. The holiday passed more in self-pity than in
+thankfulness among owners of gift-oriented businesses.
+
+Then, on Friday following Thanksgiving, the coffin ads struck.
+
+Struck may be too mild a word. People on the streets saw
+feverishly-working crews (at holiday rates!) slapping up posters on
+billboards. The first poster was a dilly. A toothy and toothsome young
+woman leaned over a coffin she'd been unwrapping. She smiled as if
+she'd just received overtures of matrimony from an eighty-year-old
+billionaire. There was a Christmas tree in the background, and the
+coffin was appropriately wrapped. So was she. She looked as if she had
+just gotten out of bed, or were ready to get into it. For amorous
+young men, and some not so young, the message was plain. The motto,
+"_The Gift That Will Last More Than a Lifetime_", seemed hardly to the
+point.
+
+Those at home were assailed on TV with a variety of bright and clever
+skits of the same import. Some of them hinted that, if the young
+lady's gratitude were really precipitous, and the bedroom too far
+away, the coffin might be comfy.
+
+Of course the more settled elements of the population were not
+neglected. For the older married man, there was a blow directly
+between the eyes: "_Do You Want Your Widow to Be Half-Safe?_" And, for
+the spinster without immediate hopes, "_I Dreamt I Was Caught Dead
+Without My Virginform Casket!_"
+
+Newspapers, magazines and every other medium added to the assault,
+never letting it cool. It was the most horrendous campaign, for sheer
+concentration, that had ever battered at the public mind. The public
+reeled, blinked, shook its head to clear it, gawked, and rushed out to
+buy.
+
+Christmas was not going to be a failure after all. Department store
+managers who had, grudgingly and under strong sales pressure, made
+space for a single coffin somewhere at the rear of the store, now
+rushed to the telephones like touts with a direct pronouncement from a
+horse. Everyone who possibly could got into the act. Grocery
+supermarkets put in casket departments. The Association of
+Pharmaceutical Retailers, who felt they had some claim to priority,
+tried to get court injunctions to keep caskets out of service
+stations, but were unsuccessful because the judges were all out buying
+caskets. Beauty parlors showed real ingenuity in merchandising. Roads
+and streets clogged with delivery trucks, rented trailers, and
+whatever else could haul a coffin. The Stock Market went completely
+mad. Strikes were declared and settled within hours. Congress was
+called into session early. The President got authority to ration
+lumber and other materials suddenly in starvation-short supply. State
+laws were passed against cremation, under heavy lobby pressure. A new
+racket, called boxjacking, blossomed overnight.
+
+The Advertising Manager who had put the thing over had been fighting
+with all the formidable weapons of his breed to make his plant
+managers build up a stockpile. They had, but it went like a toupee in
+a wind tunnel. Competitive coffin manufacturers were caught napping,
+but by Wednesday after Thanksgiving they, along with the original one,
+were on a twenty-four hour, seven-day basis. Still only a fraction of
+the demand could be met. Jet passenger planes were stripped of their
+seats, supplied with Yankee gold, and sent to plunder the world of its
+coffins.
+
+It might be supposed that Christmas goods other than caskets would
+take a bad dumping. That was not so. Such was the upsurge of
+prosperity, and such was the shortage of coffins, that nearly
+everything--with a few exceptions--enjoyed the biggest season on
+record.
+
+On Christmas Eve the frenzy slumped to a crawl, though on Christmas
+morning there were still optimists out prowling the empty stores. The
+nation sat down to breathe. Mostly it sat on coffins, because there
+wasn't space in the living rooms for any other furniture.
+
+There was hardly an individual in the United States who didn't have,
+in case of sudden sharp pains in the chest, several boxes to choose
+from. As for the rest of the world, it had better not die just now or
+it would be literally a case of dust to dust.
+
+[Illustration]
+
+ * * * * *
+
+Of course everyone expected a doozy of a slump after Christmas. But
+our Advertising Manager, who by now was of course Sales Manager and
+First Vice President also, wasn't settling for any boom-and-bust. He'd
+been a frustrated victim of his choice of industries for so many years
+that now, with his teeth in something, he was going to give it the old
+bite. He gave people a short breathing spell to arrange their coffin
+payments and move the presents out of the front rooms. Then, late in
+January, his new campaign came down like a hundred-megatonner.
+
+Within a week, everyone saw quite clearly that his Christmas models
+were now obsolete. The coffin became the new status symbol.
+
+The auto industry was of course demolished. Even people who had enough
+money to buy a new car weren't going to trade in the old one and let
+the new one stand out in the rain. The garages were full of coffins.
+Petroleum went along with Autos. (Though there were those who
+whispered knowingly that the same people merely moved over into the
+new industry. It was noticeable that the center of it became Detroit.)
+A few trucks and buses were still being built, but that was all.
+
+Some of the new caskets were true works of art. Others--well, there
+was variety. Compact models appeared, in which the occupant's feet
+were to be doubled up alongside his ears. One manufacturer pushed a
+circular model, claiming that by all the laws of nature the foetal
+position was the only right one. At the other extreme were virtual
+houses, ornate and lavishly equipped. Possibly the largest of all was
+the "_Togetherness_" model, triangular, with graduated recesses for
+Father, Mother, eight children (plus two playmates), and, in the far
+corner beyond the baby, the cat.
+
+The slump was over. Still, economists swore that the new boom couldn't
+last either. They reckoned without the Advertising Manager, whose eyes
+gleamed brighter all the time. People already had coffins, which they
+polished and kept on display, sometimes in the new "Coffin-ports"
+being added to houses. The Advertising Manager's reasoning was direct
+and to the point. He must get people to use the coffins; and now he
+had all the money to work with that he could use.
+
+The new note was woven in so gradually that it is not easy to put a
+finger on any one ad and say, "It began here." One of the first was
+surely the widely-printed one showing a tattooed, smiling young man
+with his chin thrust out manfully, lying in a coffin. He was
+rugged-looking and likable (not too rugged for the spindly-limbed to
+identify with) and he oozed, even though obviously dead, virility at
+every pore. He was probably the finest-looking corpse since Richard
+the Lion-Hearted.
+
+Neither must one overlook the singing commercials. Possibly the
+catchiest of these, a really cute little thing, was achieved by
+jazzing up the Funeral March.
+
+It started gradually, and it was all so un-violent that few saw it as
+suicide. Teen-agers began having "Popping-off parties". Some of their
+elders protested a little, but adults were taking it up too. The
+tired, the unappreciated, the ill and the heavy-laden lay down in
+growing numbers and expired. A black market in poisons operated for a
+little while, but soon pinched out. Such was the pressure of
+persuasion that few needed artificial aids. The boxes _were_ very
+comfortable. People just closed their eyes and exited smiling.
+
+The Beatniks, who had their own models of coffin--mouldy, scroungy,
+and without lids, since the Beatniks insisted on being seen--placed
+their boxes on the Grant Avenue in San Francisco. They died with
+highly intellectual expressions, and eventually were washed by the
+gentle rain.
+
+Of course there were voices shouting calamity. When aren't there? But
+in the long run, and not a very long one at that, they availed naught.
+
+ * * * * *
+
+It isn't hard to imagine the reactions of the rest of the world. So
+let us imagine a few.
+
+The Communist Block immediately gave its Stamp of Disapproval,
+denouncing the movement as a filthy Capitalist Imperialist Pig plot.
+Red China, which had been squabbling with Russia for some time about a
+matter of method, screamed for immediate war. Russia exposed this as
+patent stupidity, saying that if the Capitalists wanted to die,
+warring upon them would only help them. China surreptitiously tried
+out the thing as an answer to excess population, and found it good. It
+also appealed to the well-known melancholy facet of Russian nature.
+Besides, after pondering for several days, the Red Bloc decided it
+could not afford to fall behind in anything, so it started its own
+program, explaining with much logic how it differed.
+
+An elderly British philosopher endorsed the movement, on the grounds
+that a temporary setback in Evolution was preferable to facing up to
+anything.
+
+The Free Bloc, the Red Bloc, the Neutral Bloc and such scraps as had
+been too obtuse to find themselves a Bloc were drawn into the
+whirlpool in an amazingly short time, if in a variety of ways. In less
+than two years the world was rid of most of what had been bedeviling
+it.
+
+Oddly enough, the country where the movement began was the last to
+succumb completely. Or perhaps it is not so odd. Coffin-maker to the
+world, the American casket industry had by now almost completely
+automated box-making and gravedigging, with some interesting assembly
+lines and packaging arrangements; there still remained the jobs of
+management and distribution. The President of General Mortuary, an
+ebullient fellow affectionately called Sarcophagus Sam, put it well.
+"As long as I have a single prospective customer, and a single
+Stockholder," he said, mangling a stogie and beetling his brows at the
+one reporter who'd showed up for the press conference, "I'll try to
+put him in a coffin so I can pay him a dividend."
+
+ * * * * *
+
+Finally, though, a man who thought he must be the last living human,
+wandered contentedly about the city of Denver looking for the coffin
+he liked best. He settled at last upon a rich mahogany number with
+platinum trimmings, an Automatic Self-Adjusting Cadaver-contour
+Innerspring Wearever-Plastic-Covered Mattress with a built in bar. He
+climbed in, drew himself a generous slug of fine Scotch, giggled as
+the mattress prodded him exploringly, closed his eyes and sighed in
+solid comfort. Soft music played as the lid closed itself.
+
+From a building nearby a turkey-buzzard swooped down, cawing in
+raucous anger because it had let its attention wander for a moment. It
+was too late. It clawed screaming at the solid cover, hissed in
+frustration and finally gave up. It flapped into the air again, still
+grumbling. It was tired of living on dead small rodents and coyotes.
+It thought it would take a swing over to Los Angeles, where the
+pickings were pretty good.
+
+As it moved westward over parched hills, it espied two black dots a
+few miles to its left. It circled over for a closer look, then grunted
+and went on its way. It had seen _them_ before. The old prospector and
+his burro had been in the mountains for so long the buzzard had
+concluded they didn't know _how_ to die.
+
+The prospector, whose name was Adams, trudged behind his burro toward
+the buildings that shimmered in the heat, humming to himself now and
+then or addressing some remark to the beast. When he reached the
+outskirts of Denver he realized something was amiss. He stood and
+gazed at the quiet scene. Nothing moved except some skinny packrats
+and a few sparrows foraging for grain among the unburied coffins.
+
+"Tarnation!" he said to the burro. "Martians?"
+
+A half-buried piece of newspaper fluttered in the breeze. He walked
+forward slowly and picked it up. It told him enough so that he
+understood.
+
+"They're gone, Evie," he said to the burro, "all gone." He put his arm
+affectionately around her neck. "I reckon it's up to me and you agin.
+We got to start all over." He stood back and gazed at her with mild
+reproach. "I shore hope they don't favor your side of the house so
+much this time."--C.C. MacAPP
+
+
+ * * * * *
+
+ +-------------------------------------------------------------+
+ | Typographical errors corrected in text: |
+ | |
+ | Page 127: "She looked as if had just" replaced with |
+ | "She looked as if she had just" |
+ | Page 131: immedately replaced with immediately |
+ | Page 131: affort replaced with afford |
+ | Page 132: "It flapped into the air begin, still grumbling." |
+ | replaced with "It flapped into the air again, |
+ | still grumbling." |
+ | Page 132: "the pickings yere pretty good." replaced with |
+ | "the pickings were pretty good." |
+ | |
+ +-------------------------------------------------------------+
+
+ * * * * *
+
+
+
+
+
+
+End of the Project Gutenberg EBook of And All the Earth a Grave, by
+Carroll M. Capps (AKA C.C. MacApp)
+
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