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| author | Roger Frank <rfrank@pglaf.org> | 2025-10-15 01:23:21 -0700 |
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| committer | Roger Frank <rfrank@pglaf.org> | 2025-10-15 01:23:21 -0700 |
| commit | 52ddeb87bc7888805c560928d19842234e77b25b (patch) | |
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diff --git a/.gitattributes b/.gitattributes new file mode 100644 index 0000000..6833f05 --- /dev/null +++ b/.gitattributes @@ -0,0 +1,3 @@ +* text=auto +*.txt text +*.md text diff --git a/20505-h.zip b/20505-h.zip Binary files differnew file mode 100644 index 0000000..2f1cb59 --- /dev/null +++ b/20505-h.zip diff --git a/20505-h/20505-h.htm b/20505-h/20505-h.htm new file mode 100644 index 0000000..8b1d843 --- /dev/null +++ b/20505-h/20505-h.htm @@ -0,0 +1,2413 @@ +<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" + "http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd"> + +<html xmlns="http://www.w3.org/1999/xhtml"> + <head> + <meta http-equiv="Content-Type" content="text/html;charset=iso-8859-1" /> + <title> + The Project Gutenberg eBook of What's in the New York Evening Journal. + </title> + <style type="text/css"> +/*<![CDATA[ XML blockout */ +<!-- + p { margin-top: .75em; + text-align: justify; + margin-bottom: .75em; + } + h1, h2, h3, h4, h5, h6 { + text-align: center; /* all headings centered */ + clear: both; + } + hr { width: 33%; + margin-top: 2em; + margin-bottom: 2em; + margin-left: auto; + margin-right: auto; + clear: both; + } + + table {margin-left: auto; margin-right: auto;} + + body{margin-left: 15%; + margin-right: 15%; + } + + .border img {border: 5px solid silver;} + + .pagenum { /* uncomment the next line for invisible page numbers */ + /* visibility: hidden; */ + position: absolute; + left: 92%; + font-size: smaller; + text-align: right; + } /* page numbers */ + + .blockquot{margin-left: 10%; margin-right: 10%;} + .blocktitle {margin-left: 10%; margin-right: 10%;} + .title {margin-left: 30%; margin-right: 30%;} + + .bbox {border: double;} + + .center {text-align: center;} + .smcap {font-variant: small-caps;} + .u {text-decoration: underline;} + .dropcap {float: left; padding-right: 3px; font-size: 250%; line-height: 83%;} + + .lgfont {font-size: 200%;} + .medfont {font-size: 150%;} + + .floatl {float: left; + clear: left; + text-align: center; + border: 0px solid black; + padding: 0px; + margin: 0 4px 0 0; /* right margin to keep out from body */} + + .floatr {float: right; + clear: right; + text-align: center; + border: 0px solid black; + padding: 2px; + margin: 0 0 0 4px;} + /* XML end ]]>*/ + </style> + </head> +<body> + + +<pre> + +The Project Gutenberg EBook of What's in the New York Evening Journal, by +New York Evening Journal + +This eBook is for the use of anyone anywhere at no cost and with +almost no restrictions whatsoever. You may copy it, give it away or +re-use it under the terms of the Project Gutenberg License included +with this eBook or online at www.gutenberg.org + + +Title: What's in the New York Evening Journal + America's Greatest Evening Newspaper + +Author: New York Evening Journal + +Release Date: February 2, 2007 [EBook #20505] + +Language: English + +Character set encoding: ISO-8859-1 + +*** START OF THIS PROJECT GUTENBERG EBOOK NEW YORK EVENING JOURNAL *** + + + + +Produced by Jason Isbell, Linda Cantoni, and the Online +Distributed Proofreading Team at http://www.pgdp.net + + + + + + +</pre> + + + +<p style="text-align: center"> +<img src="images/cover.jpg" width="318" height="400" alt="cover" title="cover" /> +</p> + +<p> </p> + +<div class="title"> +<p><img src="images/decow.png" width="100" height="125" alt="W" title="W" /><span class="lgfont"><b>hat’s in</b></span></p> + +<div class="blocktitle"> +<p><img src="images/decothe.png" width="44" height="27" alt="The" title="The" /> +</p> + +<p><span class="lgfont">NEW YORK<br /> +EVENING<br /> +JOURNAL</span></p> + +<p><span class="medfont"><i>America’s Greatest<br /> +Evening Newspaper</i></span></p> +</div> + +<p> </p> + +<p><i>A Booklet that tells what is in the New York +Evening Journal and why it has had the largest +evening newspaper circulation in America for +Twenty-Nine consecutive years.</i></p> +</div> + +<p> </p> + +<p style="text-align: center"><a href="#INDEX"><b>INDEX</b></a></p> + +<p> </p> + +<p style="text-align: center"> +NEW YORK EVENING JOURNAL<br /> +NEW YORK<span style="margin-left: 6.5em">U.S.A.</span><br /> +</p> + +<p> </p> + +<p style="text-align: center"> +<img src="images/logo.png" width="500" height="71" alt="NEW YORK EVENING JOURNAL" title="NEW YORK EVENING JOURNAL" /> +</p> + +<p style="text-align: center"><i>The Greatest Circulation of any Evening Newspaper in<br /> +America and a Quality Circulation at Three Cents<br /> +a Copy Daily and Five Cents Saturday.</i></p> + +<p> </p> + +<p style="text-align: center"> +Copyright, 1928<br /> +NEW YORK EVENING JOURNAL<br /> +</p> + + + +<hr style="width: 65%;" /> +<p><img src="images/decof.png" width="35" height="200" alt="F" title="F" class="floatl" /> +<br /> +<br /> +<span class="lgfont">O R E W O R D —</span></p> + +<div class="blockquot"> +<p>Thirty-three years ago the New York Evening Journal was introduced to +New York under its present ownership.</p> + +<p>Improvements have been constant. The aim has been to give the public a +better and still better newspaper, to make the New York Evening Journal +more attractive and interesting to every member of the family.</p> + +<p>Today, this newspaper is read by the greatest number of men and women in +all income groups. It goes into the homes of the highest earning and +largest spending classes, reaching the worthwhile families of New York +City and its suburbs.</p> + +<p>The New York Evening Journal, through its National and International +News and Feature Services, has access to more of the very best and +highest paid experts, writers, artists and contributors in every +department of newspaper publishing than any evening newspaper in America +outside the Hearst organization.</p> + +<p>For the past quarter of a century the New York Evening Journal has +attracted the largest readership of any evening newspaper in the United +States on the sound principle of greatest service to the greatest number +of men and women in every substantial walk of life.</p> + +<p>Talent, the most expert and brilliant that money can attract, as +exemplified throughout the pages of this booklet, gives you the secret +of <span class="smcap">reader interest</span> and <span class="smcap">reader confidence</span> in the New York Evening +Journal—an overwhelming <span class="smcap">public preference</span> over one hundred per cent +greater than the next largest standard size evening newspaper in New +York City.</p> + +<p style="text-align: center"><span class="smcap">New York Evening Journal.</span></p> +</div> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_1" id="Page_1">[Pg 1]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/brisbane.png" width="210" height="300" alt="ARTHUR BRISBANE" title="ARTHUR BRISBANE" /></p> + +<h3>ARTHUR BRISBANE, <span class="smcap">Editorial Writer</span><br /> +<i>New York Evening Journal</i></h3> + +<p><span class="dropcap">M</span><span class="smcap">r. Brisbane</span> writes editorials for the New York Evening Journal and has +done so for many years. His daily editorials are one of the outstanding +reasons why nearly half of all the people in Metropolitan New York, who +buy any New York evening paper, buy the New York Evening Journal every +day.</p> + +<hr style="width: 35%;" /> +<p style="text-align: center"><i>More than DOUBLE the circulation of next +New York evening newspaper.</i></p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_2" id="Page_2">[Pg 2]</a></span></p> +<h1>ACCURACY</h1> + +<h2>THE FIRST LAW OF THE NEWS</h2> + +<p style="text-align: center"> +<img src="images/decoline.png" width="200" height="16" alt="" /></p> + +<h3>“<i>Get it</i> <span class="smcap">First</span>, <i>but first get it</i> <span class="smcap">Right</span>”</h3> + +<h3>THE SLOGAN OF</h3> + +<h2>New York Evening Journal<br /> +News Gathering Staff</h2> + +<p> </p> + +<div class="blockquot"> +<p><img src="images/rightbracket.png" width="11" height="202" alt="bracket" title="bracket" class="floatr" /> +<img src="images/leftbracket.png" width="10" height="201" alt="bracket" title="bracket" class="floatl" /> +<span class="dropcap">A</span>ll through its local news staff as well as through the International +News Service Staff the gospel of GET IT RIGHT is stressed and reiterated +twenty-four hours in the day. The man who can’t get the habit of +ACCURACY can’t stay in this organization though he be the most brilliant +writer living. “<i>Get it</i> <span class="smcap">First</span> but <i>first</i> get it <span class="smcap">Right</span>” is at once a +fearless challenge and a solemn pledge of faith.</p> +</div> + +<hr style="width: 35%;" /> + +<p style="text-align: center"><i>More buy it—more read it—more like it than any other +evening newspaper.</i></p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_3" id="Page_3">[Pg 3]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/curley.png" width="263" height="300" alt="WILLIAM A. CURLEY" title="WILLIAM A. CURLEY" /></p> + +<h3>WILLIAM A. CURLEY, <span class="smcap">Editor</span><i><br /> +New York Evening Journal</i></h3> + +<p><span class="dropcap">O</span><span class="smcap">ne</span> of the outstanding editors of America. Born on Manhattan Island and +for many years active in newspaper work in New York City. His experience +also includes editorial direction of newspapers in Chicago, San +Francisco, Los Angeles, Atlanta and Boston. He knows the pulse of +humanity and what pleases and interests the greatest number of +intelligent people throughout New York City and suburbs.</p> + + + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_4" id="Page_4">[Pg 4]</a></span></p> +<h1>EDITORIAL AND REPORTORIAL<br /> +EXECUTIVE STAFF</h1> + +<p> </p> + +<p style="text-align: center" class="border"> +<img src="images/staff1.png" width="411" height="600" alt="staff" title="staff" /></p> + + +<p> </p> + +<p><span class="pagenum"><a name="Page_5" id="Page_5">[Pg 5]</a></span></p> + + +<p style="text-align: center" class="border"> +<img src="images/staff2.png" width="507" height="728" alt="staff" title="staff" /></p> + + + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_6" id="Page_6">[Pg 6]</a></span></p> +<p style="text-align: center" class="border"> +<img src="images/camera.png" width="263" height="300" alt="camera" title="camera" /></p> + +<p> </p> + +<h2>NEWS PICTURES<br /> +WHAT THE CAMERA’S EYE SEES</h2> + + +<p><span class="dropcap">O</span><span class="smcap">ne</span> good picture is worth ten thousand words, says an old proverb. The +Evening Journal is invariably <span class="smcap">first</span> in serving its readers with +accurate, informative, illuminating and exclusive news pictures. Each +picture must pass the scrutiny of the most critical staff of experts to +be good enough for reproduction in the Evening Journal. New Yorkers know +they get better and more interesting pictures in the Evening Journal +than in any other New York newspaper.</p> + + + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_7" id="Page_7">[Pg 7]</a></span></p> + +<p style="text-align: center"> +<img src="images/speed.png" width="200" height="129" alt="SPEED" title="SPEED" /></p> + +<h2>MEANS LIFE TO THE NEWS</h2> + +<p> </p> + + +<div class="blockquot"> +<p><i> +<img src="images/leftbracket2.png" width="18" height="152" alt="bracket" title="bracket" class="floatl" /> +<img src="images/rightbracket2.png" width="19" height="150" alt="bracket" title="bracket" class="floatr" />You may have the news beat of a century on your desk. Hold it a half +hour too long—long enough for another paper to print it</i> <span class="smcap">First</span>—<i>and +for you it is</i> <span class="smcap">Yesterday’s News</span> <i>with all the</i> <span class="smcap">Life</span> <i>ebbed out of it.</i></p> +</div> + +<p> </p> + +<p> The News Policy of the <span class="smcap">New York Evening Journal</span> can be summarized in +five sentences:</p> + +<div class="blockquot"><div class="blockquot"> +<p> +<i>Give all the vital news of the moment.</i><br /> +<span style="margin-left: 1em;"><i>Give it cleanly.</i></span><br /> +<span style="margin-left: 2em;"><i>Give it accurately.</i></span><br /> +<span style="margin-left: 3em;"><i>Give it interestingly.</i></span><br /> +<span style="margin-left: 4em;"><i>Give it succinctly.</i></span><br /> +</p> +</div> +</div> + +<p>Back of this clean-cut, vigorous policy of news presentation is the +finest reportorial and editorial talent that money can buy.</p> + +<p>Local news printed in the New York Evening Journal is furnished by the +most adequate staff of reporters and special writers retained by any +evening newspaper in the city.</p> + +<p>Telegraphic news is furnished by the International News Service—with +well equipped offices not only in New York but in Washington, London, +Paris, Rome, Moscow, Peking—with expert representatives all over the +world. In New York City’s evening newspaper field International News +Service serves the New York Evening Journal <i>exclusively</i>.</p> + + + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_8" id="Page_8">[Pg 8]</a></span></p> +<h1>LARGEST AND HIGHEST PAID<br /> +LOCAL NEWS STAFF IN NEW YORK CITY</h1> + + +<p>“Get it FIRST, but first get it RIGHT”—that is the slogan of the New +York Evening Journal’s news-gathering staff. This newspaper employs the +largest staff of men and women reporters, photographers, and news +writers of any evening newspaper in America. It pays the highest +salaries and this policy attracts the most capable and brilliant talent.</p> + + +<p> </p> + + +<p style="text-align: center" class="border"> +<img src="images/staff3.png" width="552" height="581" alt="staff" title="staff" /></p> + +<p> </p> + +<p><span class="pagenum"><a name="Page_9" id="Page_9">[Pg 9]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/staff4.png" width="548" height="750" alt="staff" title="staff" /></p> + + + + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_10" id="Page_10">[Pg 10]</a></span></p> +<h1>INTERNATIONAL NEWS SERVICE<br /> +REPORTS NEWS OF THE WORLD<br /> +FOR EVENING JOURNAL<br /> +READERS</h1> + +<p style="text-align: center"> +<img src="images/wingding.png" width="31" height="29" alt="" /></p> + +<p><span class="dropcap">I</span><span class="smcap">nternational News Service</span> has firmly established itself as the dominant +press service in the afternoon newspaper field. Its news dispatches, +gathered from every corner of the universe, likewise are published in +newspapers throughout the civilized world. International News Service is +truly international in scope, linking the foremost nations in a +comprehensive news-gathering and news-distributing chain.</p> + +<p>Approximately 60,000 miles of leased wire, used and controlled by +International News Service, distributes its news reports to the Evening +Journal alone in New York and to more than 500 other daily newspapers in +the United States. By cable and radio International News Service +dispatches are sent to sixteen foreign nations in both hemispheres. +Editors of the leading newspapers in Germany, Great Britain, Italy, +Spain, Japan, Norway, Switzerland, Sweden, Brazil, Chile, Argentina and +numerous other countries place the same reliance upon the International +News Service reports as do the editors of leading American afternoon +dailies.</p> + +<p>International News Service is operated under the able General +Managership of Frank Mason, former chief of the Paris Bureau.</p> + +<p>Collection and preparation of its news reports is in the hands of a +highly trained staff of editors and correspondents. This staff is +directed by Barry Faris, General News Manager, who has had more than a +dozen years’ experience in press association work and knows thoroughly +every detail of the service.<span class="pagenum"><a name="Page_11" id="Page_11">[Pg 11]</a></span></p> + +<p>George R. Holmes heads a large staff at Washington. Holmes, himself, is +an outstanding authority on news from the National capital, a keen +observer, a vivid writer. William K. Hutchinson, Kenneth Clark, George +Durno, Lawrence Sullivan and William S. Neal are members of the +Washington corps whose achievements have made them widely known to +newspaper editors and readers throughout the United States.</p> + +<p>Copeland C. Burg, in Chicago, Ellis H. Martin in San Francisco and other +staff men in all the leading cities in the United States get the news +for International News Service and write it in individualistic style for +New York Evening Journal readers.</p> + +<p>The International News Service Foreign Staff is a large one. Harry K. +Reynolds, Director of Foreign Service, with headquarters in New York, +was formerly Manager of the London bureau, and he knows intimately every +phase of the foreign service. Harry R. Flory, Manager in London; +Frederic K. Abbott, Manager in Paris, and Otto D. Tolischus, Manager in +Berlin, not only have done noteworthy work in covering the big news +stories themselves, but direct a network of correspondents in their +respective territories that literally covers the world for International +News Service. Edward L. Deuss in Moscow, Guglielmo Emanuel in Rome and +Harold Ballou in Madrid are capable members of the foreign staff who +know their fields thoroughly. Correspondents are maintained as well in +China, Japan, the Philippines, various South American countries and +elsewhere at strategic points for news coverage.</p> + +<p>International News Service correspondents at home and abroad have only +one rule to guide them. That is to get the news and get it right. +Generally, as well, they get it FIRST for New York Evening Journal +readers.</p> + + + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_12" id="Page_12">[Pg 12]</a></span></p> + +<p style="text-align: center"> +<img src="images/bignews.png" width="256" height="150" alt="BIG NEWS" title="BIG NEWS" /></p> + +<h2><i>TWO DAYS IN ADVANCE!</i></h2> + + +<p>The story of three men in the Arctic.</p> + +<p>Above them the cold, gray sky, washed by an impenetrable fog.</p> + +<p>Around them only crashing icebergs, each second grinding out a new +variety of the age-old Arctic death threat.</p> + +<p>One man injured, unable to continue.</p> + +<p>Then the story of the dying man who consigned himself to an icy grave +that his mates might save themselves. And the story of the two men who, +faced with this dilemma, left their pal to die, alone with his thoughts. +Leering icebergs grinding out the death march.</p> + +<p>This is the story of Dr. Finn Malmgren and Captains Marianno and Zappi.</p> + +<p> </p> + +<div class="blockquot"> +<p><img src="images/rightbracket3.png" width="22" height="125" alt="bracket" title="bracket" class="floatr" /><img src="images/leftbracket3.png" width="23" height="125" alt="bracket" title="bracket" class="floatl" />It first became known to the world when the New York Evening Journal +printed International News Service dispatches via Moscow on Friday, July +13, 1928. The Evening Journal’s headlines then read:</p> + +<p style="text-align: center"> +“MALMGREN DESERTED BY MATES;<br /> +NOT DEAD WHEN ABANDONED”<br /> +</p> +</div> + +<p> </p> + +<p>It wasn’t until Sunday, July 15, that other New York papers printed the +gripping story the Evening Journal had given New York on Friday, July +13.</p> + +<p style="text-align: center"> +The Evening Journal is <i>always</i> ACCURATE<br /> +—and FIRST</p> + + + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_13" id="Page_13">[Pg 13]</a></span></p> +<h1>INTERNATIONAL NEWS SERVICE<br /> +COVERS THE EARTH</h1> + + +<p>Throughout the World—covering both hemispheres—International News +Service correspondents report important news for New York Evening +Journal readers. Here is an outstanding staff of national and +international news gatherers:</p> + +<div class="blockquot"> +<p style="text-align: center"> +<span class="smcap">New York Office</span></p> + +<p> +<span class="smcap">Frank E. Mason</span>, <i>General Manager</i><br /> +<span class="smcap">Barry Faris</span>, <i>General News Manager</i><br /> +<span class="smcap">George T. Hargreaves</span>, <i>General Business Manager</i> +</p> + +<p>James L. Kilgallen<br /> +Richard Chaplin<br /> +David P. Sentner<br /> +Davis J. Walsh<br /> +W.S. Cousins<br /> +Hubert Malkus<br /> +Theodore B. Goetz<br /> +William J. Kostka<br /> +Henry Caron<br /> +Robert Wallace<br /> +Les Conklin<br /> +Barney Mullady<br /> +</p> + +<p style="text-align: center"> +<span class="smcap">United States</span> (Branch Offices) +</p> + +<p>ALBANY—<span class="smcap">Ray Borst</span>, <i>Bureau Manager</i><br /> +ATLANTA—<span class="smcap">John Nimick</span>, <i>Bureau Manager</i><br /> +BOSTON—<span class="smcap">Herbert Caryl</span>, <i>Bureau Manager</i><br /> +CHICAGO-<span class="smcap">Copeland C. Burg</span>, <i>News Manager</i><br /> +CHICAGO—<span class="smcap">W.S. Brons</span>, <i>Regional Director</i><br /> +CLEVELAND—<span class="smcap">C.D. Hawkins</span>, <i>Bureau Manager</i><br /> +COLUMBUS—<span class="smcap">Edward Mayl</span>, <i>Bureau Manager</i><br /> +DENVER—<span class="smcap">M.F. Dacey</span>, <i>Bureau Manager</i><br /> +DES MOINES—<span class="smcap">Don P. Drohan</span>, <i>Bureau Manager</i><br /> +DETROIT—<span class="smcap">W.R. Stokley</span>, <i>Bureau Manager</i><br /> +FORT WORTH—<span class="smcap">T.J. O’Connell</span>, <i>Bureau Manager</i><br /> +HARRISBURG—<span class="smcap">C.B. Yorke</span>, <i>Bureau Manager</i><br /> +INDIANAPOLIS—<span class="smcap">John A. Cejnar</span>, <i>State Manager</i><br /> +KANSAS CITY—<span class="smcap">Robert James</span>, <i>Bureau Manager</i><br /> +LOS ANGELES—<span class="smcap">Harry Bergman</span>, <i>Bureau Manager</i><br /> +MEMPHIS—<span class="smcap">Null Adams</span>, <i>Bureau Manager</i><br /> +MINNEAPOLIS—<span class="smcap">O.A. Rosenhauer,</span> <i>Bureau Manager</i><br /> +NEW HAVEN—<span class="smcap">R.T. Bulkeley</span>, <i>Bureau Manager</i><br /> +PHILADELPHIA—<span class="smcap">E.L. Rawley</span>, <i>Bureau Manager</i><br /> +PITTSBURGH—<span class="smcap">S.I. Neiman,</span> <i>State Manager</i><br /> +PORTLAND—<span class="smcap">George L. Scott</span>, <i>Bureau Manager</i><br /> +RALEIGH—<span class="smcap">Henry Lesesne</span>, <i>Bureau Manager</i><br /> +ST. LOUIS—<span class="smcap">Robert W. Ginsburg</span>, <i>Bureau Manager</i><br /> +SAN FRANCISCO—<span class="smcap">Ellis H. Martin</span>, <i>Bureau Manager</i><br /> +SPRINGFIELD—<span class="smcap">Louis J. Humphrey</span>, <i>Bureau Manager</i> +</p> + +<p style="text-align: center"><span class="smcap">Washington, D.C.</span></p> + +<p><span class="smcap">George R. Holmes</span>, <i>News Manager</i><br /> +<span class="smcap">Kenneth Clark</span>, <i>Assistant News Manager</i><br /> +<br /> +William K. Hutchinson<br /> +George E. Durno<br /> +Lawrence Sullivan<br /> +William S. Neal<br /> +Robert S. Thornburg<br /> +Harry Ward<br /> +Pierce Miller<br /> +Cole Morgan<br /> +Arthur T. Newberry<br /> +<span class="pagenum"><a name="Page_14" id="Page_14">[Pg 14]</a></span></p> + +<p style="text-align: center"><span class="smcap">Foreign Service</span></p> + +<p> +NEW YORK—<br /> +<span style="margin-left: 1em;"><span class="smcap">Harry K. Reynolds</span>, <i>Director</i></span><br /> +<span style="margin-left: 1em;"><span class="smcap">Frank Charlton</span>, <i>Cable Editor</i></span><br /> +<span style="margin-left: 1em;"><span class="smcap">A.E. Fradenburgh</span>, <span class="smcap">Les Finkelstein</span></span><br /> +<br /> +LONDON—<br /> +<span style="margin-left: 1em;"><span class="smcap">Harry R. Flory</span>, <i>Manager</i></span><br /> +<span style="margin-left: 1em;"><span class="smcap">F.A. Wray</span>, <span class="smcap">J.C. Oestreicher</span>, <span class="smcap">Chas. A. Smith</span>, <span class="smcap">J. Kingsbury</span><br /> +<span style="margin-left: 1em;">Smith</span>, <span class="smcap">Ethel Marshall</span></span><br /> +<br /> +PARIS—<br /> +<span style="margin-left: 1em;"><span class="smcap">Frederick K. Abbott</span>, <i>Manager</i></span><br /> +<span style="margin-left: 1em;"><span class="smcap">Robert W. Thompson</span></span><br /> +<br /> +BERLIN—<br /> +<span style="margin-left: 1em;"><span class="smcap">Otto D. Tolischus</span>, <i>Manager</i></span><br /> +<span style="margin-left: 1em;"><span class="smcap">Walter Dietzel</span>, <span class="smcap">Baron Von Woellwarth</span>, <span class="smcap">Eric Boy</span></span><br /> +<br /> +ROME—<span class="smcap">Guglielmo Emanuel</span><br /> +MOSCOW—<span class="smcap">Edward L. Deuss</span><br /> +MADRID—<span class="smcap">Harold Ballou</span><br /> +VIENNA—<span class="smcap">Alfred Trynauer</span><br /> +SOFIA—<span class="smcap">Constantine Stephanove</span><br /> +BRUSSELS—<span class="smcap">George A. Detry</span><br /> +PRAGUE—<span class="smcap">L. Alletrino</span><br /> +BELGRADE—<span class="smcap">Dr. W.A. Morrison</span><br /> +RIGA—<span class="smcap">Harry Hirschfeld</span><br /> +LISBON—<span class="smcap">A. Freipas da Camara</span><br /> +SHANGHAI—<span class="smcap">Alfred Meyer</span><br /> +PEKING—<span class="smcap">John Andrews Goette</span><br /> +TOKYO—<span class="smcap">James Young</span><br /> +MANILA—<span class="smcap">Hiram Merriman</span><br /> +HONOLULU—<span class="smcap">E.P. Irwin</span><br /> +COLOMBO—<span class="smcap">Vincent de Silva</span><br /> +CAIRO—<span class="smcap">P.S. Taylor</span><br /> +ALLAHABAD—<span class="smcap">J.H. Thornley</span><br /> +BOMBAY—<span class="smcap">C.S. De Andrade</span><br /> +CAPE TOWN—<span class="smcap">Frank Burton</span><br /> +NAIROBI—<span class="smcap">John MacNab</span><br /> +WELLINGTON—<span class="smcap">F.W. Simmonds</span><br /> +SIDNEY—<span class="smcap">J.G. Paton</span><br /> +BUENOS AIRES—<span class="smcap">Dan Carey</span><br /> +RIO DE JANEIRO—<span class="smcap">Arroxellas Galvao</span><br /> +SANTIAGO—<span class="smcap">Roberto Gattica</span><br /> +HAVANA—<span class="smcap">A.D. Roberts</span><br /> +REYKJAVIK—<span class="smcap">Axel Thorsteinson</span><br /> +</p> +</div> + + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_15" id="Page_15">[Pg 15]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/dougherty.png" width="181" height="300" alt="MARY T. DOUGHERTY" title="MARY T. DOUGHERTY" /></p> + +<h3>MARY T. DOUGHERTY<br /> +<i>Editor of Women’s News</i></h3> + +<p><span class="dropcap">F</span><span class="smcap">ew</span> women have attained pre-eminence in Journalism. Mary T. Dougherty is +outstanding among the few. Her life’s work is dedicated to promoting +greater happiness, greater opportunity and greater influence for women. +She knows America’s great women, leaders in social, educational, civic +and political spheres. She devotes all her knowledge, experience and +ability to keeping the Evening Journal overwhelmingly <span class="smcap">first</span> as a home +newspaper.</p> + + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_16" id="Page_16">[Pg 16]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/oconnor.png" width="171" height="300" alt="JAMES O'CONNOR" title="JAMES O'CONNOR" /></p> + +<h3>JAMES O’CONNOR, <span class="smcap">Editor</span><br /> +<i>Harlem and Bronx Section</i></h3> + +<p><span class="dropcap">T</span><span class="smcap">horough</span> newspaper man who has grown up with the Bronx and uptown New +York. Writes editorials on local topics. Conducts “’ROUND UPTOWN” +column. Edits a real neighborhood section.</p> + +<p>Every day over 122,000 copies of the Evening Journal sold above 110th +Street in Harlem, Bronx, Washington Heights and Westchester County +include this section.</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_17" id="Page_17">[Pg 17]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/webster.png" width="159" height="300" alt="RICHARDSON WEBSTER" title="RICHARDSON WEBSTER" /></p> + +<h3>RICHARDSON WEBSTER, <span class="smcap">Editor</span><br /> +<i>Brooklyn and Long Island Section</i></h3> + +<p><span class="dropcap">A</span> “<span class="smcap">Dyed-in-the-Wool</span>” Brooklynite from cradle to editorial chair. +Associated with Brooklyn newspapers for many years. Prominent in +Brooklyn’s civic, social and commercial life. Edits a section of real +local news for Kings, Queens and Nassau Counties.</p> + +<p>Every day over 234,000 copies of the Evening Journal include this +section, which is thoroughly read in Long Island homes.</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_18" id="Page_18">[Pg 18]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/crane.png" width="170" height="300" alt="DR. FRANK CRANE" title="DR. FRANK CRANE" /></p> + +<h3>DR. FRANK CRANE, <span class="smcap">Philosopher</span></h3> + +<p><span class="dropcap">H</span><span class="smcap">e</span> knows the problems of the human race. Simplicity of thought and +staunch adherence to an uncompromising philosophy of optimism +distinguish the work of Dr. Frank Crane. His writings are helpful, +encouraging, inspirational. His followers are legion. Thousands of +Evening Journal readers in New York City and suburbs look forward to his +daily articles. His wisdom marks the paths for a happy life.</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_19" id="Page_19">[Pg 19]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/benedick.png" width="190" height="350" alt="BILLY BENEDICK" title="BILLY BENEDICK" /></p> + +<h3>“BILLY BENEDICK,” <span class="smcap">Society Editor</span></h3> + +<p><span class="dropcap">“B</span><span class="smcap">illy Benedick</span>” ... who is he? He is a member of the most exclusive and +highly placed society set of New York. His newsy quips and chatter about +the doings of socially prominent men and women have established one of +the most extensively read Society News Pages in New York. “Billy +Benedick’s” identity is kept secret as his work would obviously be +handicapped were it to be made public.</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_20" id="Page_20">[Pg 20]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/robinson.png" width="195" height="300" alt="ELSIE ROBINSON" title="ELSIE ROBINSON" /></p> + +<h3>ELSIE ROBINSON, <span class="smcap">Author</span><br /> +“<i>Listen World!</i>”</h3> + +<p><span class="dropcap">E</span><span class="smcap">lsie Robinson</span> is, like Dr. Crane, a philosopher ... but one would +hardly call her gentle. She is brisk, though never brusque in setting +forth her views. She likes to jog people out of mental ruts and, judging +by her tremendous popularity among the countless thousands of Evening +Journal readers throughout New York City and its suburbs, they like to +have her do it. Her advice is sound and well taken.</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_21" id="Page_21">[Pg 21]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/rowland.png" width="172" height="300" alt="HELEN ROWLAND" title="HELEN ROWLAND" /></p> + +<h3>HELEN ROWLAND, <span class="smcap">Author</span><br /> +“<i>Meditations of a Wife</i>”</h3> + +<p><span class="dropcap">O</span><span class="smcap">ften</span> referred to as America’s “Bernard Shaw,” and as America’s wittiest +woman. Satire sparkles through her writings. Her observations on the +foibles of men and women, the joys and sorrows of love and marriage, and +the relief or the lack of it in divorce are always brilliant and +entertaining, yet always “said with a smile.” Helen, like George Cohan, +says: “I always leave ’em laughing when I say good-bye.”</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_22" id="Page_22">[Pg 22]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/wright.png" width="177" height="300" alt="WILLIAM WRIGHT" title="WILLIAM WRIGHT" /></p> + +<h3>WILLIAM WRIGHT, <span class="smcap">Financial Counselor</span><br /> +<i>Investors’ Service Bureau</i></h3> + +<p><span class="dropcap">T</span><span class="smcap">horough</span> familiarity with the investment securities market has +established him as an authority. Accuracy and informed judgment +characterize his reports. In close contact with the financial world, he +delves into the resources and development of corporate business. A keen +student of finance, he is qualified to give sound and unbiased advice to +countless thousands of Evening Journal readers annually.</p> + +<hr style="width: 45%;" /> + +<p><span class="pagenum"><a name="Page_23" id="Page_23">[Pg 23]</a></span></p> + +<h2>DURING 1927</h2> + +<h1>12,000</h1> + +<h2><span class="smcap">New York Evening Journal</span></h2> + +<h3><i>readers addressed letters to</i></h3> + +<h1><img src="images/decow2.png" width="184" height="100" alt="W" title="W" />ILLIAM WRIGHT”</h1> + +<h3><i>Seeking advice on investment problems</i></h3> + +<div class="blockquot"><p>An analysis of these 12,000 inquiries disclosed that 63% had +a total of about $25,000,000 actually on hand for investment +or already invested in securities.</p></div> + +<p>21% specified definite sums of money available for immediate +investment—<i>totaling approximately</i> $10,000,000.</p> + +<p>42% gave lists of securities already held, the market value +conservatively estimated at $15,000,000.</p> + +<p>More than 1,000 New York Evening Journal readers continue to write in +every month for help in solving their problems. “William Wright” is +giving these readers his helpful and expert advice every day, from his +vast store of financial knowledge.</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_24" id="Page_24">[Pg 24]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/mason.png" width="219" height="300" alt="RUTH MASON" title="RUTH MASON" /></p> + +<h3>“RUTH MASON”, <span class="smcap">Cooking Expert</span><br /> +(<span class="smcap">Mrs. Ernest Hoftyzer</span>)<br /> +<i>Domestic Science</i></h3> + +<p><span class="dropcap">G</span><span class="smcap">ood</span> things to eat, recipes for cakes, pies and a variety of tempting +dishes, appetizing menus, economical marketing, preserving—all these +are a part of Ruth Mason’s articles in the Evening Journal. Tens of +thousands of housewives read Ruth Mason’s helpful articles regularly and +write to her for advice. Additional thousands listen-in to her cooking +lectures broadcast over WHN and WPAP.</p> + +<hr style="width: 45%;" /> + +<p><span class="pagenum"><a name="Page_25" id="Page_25">[Pg 25]</a></span></p> + +<h1>ONE ANNOUNCEMENT</h1> + +<h3><i>on the</i></h3> + +<h1>Evening Journal Cooking Page</h1> + +<h1>BROUGHT 14,000 LETTERS</h1> + +<h3><i>from Evening Journal Readers to</i></h3> + +<h1><i>RUTH MASON</i></h1> + +<p style="text-align: center">Requesting copies of a New Cook Book issued by the Bureau of Home +Economics of the U.S. Dept. of Agriculture, Washington, D.C.</p> + +<p> </p> + + +<p style="text-align: center"> +<img src="images/cookbook.png" width="404" height="500" alt="cookbook ad" title="cookbook ad" /></p> + + +<p style="text-align: center">Reproduction in reduced size, of announcement from +the Evening Journal Cooking Page.</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_26" id="Page_26">[Pg 26]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/weil.png" width="184" height="300" alt="IRVING WEIL" title="IRVING WEIL" /></p> + +<h3>IRVING WEIL, <span class="smcap">Commentator on Music</span></h3> + +<p><span class="dropcap">R</span><span class="smcap">anked</span> by the great masters of music as one of the most brilliant +metropolitan reviewers. A music critic in the fullest sense. His +opinions are distinguished alike for their soundness and the wit with +which they are expressed. Irving Weil has reviewed for Evening Journal +readers all the great and near great musical events for over fifteen +years. He has the confidence of a legion of music lovers among the +largest audience of evening newspaper readers in America.</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_27" id="Page_27">[Pg 27]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/anderson.png" width="165" height="300" alt="JOHN ANDERSON" title="JOHN ANDERSON" /></p> + +<h3>JOHN ANDERSON, <span class="smcap">Dramatic Critic</span></h3> + +<p><span class="dropcap">J</span><span class="smcap">ohn Anderson</span> writes entertainingly and authoritatively on the drama. He +tells what a play is about and then gives his own reactions. He does not +belong to the “let-us-pat-each-other-on-the-back” school of critics, but +devotes his column daily to interesting discussions of what is actually +happening in the world of the theatre. Mr. Anderson was formerly on the +Evening Post and is recognized as the highest type of drama writer in +New York.</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_28" id="Page_28">[Pg 28]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/pelswick.png" width="202" height="300" alt="ROSE PELSWICK" title="ROSE PELSWICK" /></p> + +<h3>ROSE PELSWICK, <span class="smcap">Motion Picture Editor</span></h3> + +<p><span class="dropcap">A</span><span class="smcap">cknowledged</span> by producers, directors, film stars and the public alike as +an authority on the silver screen art. Her clever articles on motion +pictures and personalities in the movie world are the best of their kind +published in New York. Tens of thousands of fans read what Rose Pelswick +says in the Evening Journal every day and “listen-in” on her Radio Movie +Club programmes over WHN and WPAP.</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_29" id="Page_29">[Pg 29]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/hoftyzer.png" width="173" height="300" alt="ERNEST HOFTYZER" title="ERNEST HOFTYZER" /></p> + +<h3>ERNEST HOFTYZER, <span class="smcap">Editor of Food Pages</span></h3> + +<p><span class="dropcap">A</span> <span class="smcap">twentieth</span> century exemplar of the famous Greek philosopher, Epicurus, +acknowledged authority on the art of good eating. Mr. Hoftyzer is a +modern day food expert who stresses the importance of pure foods and +explains the principles of nourishment which promote life and health. +His timely articles on marketing, what to buy and when to buy, are +followed regularly by housewives in the Evening Journal homes.</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_30" id="Page_30">[Pg 30]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/brinkley.png" width="220" height="300" alt="NELL BRINKLEY" title="NELL BRINKLEY" /></p> + +<h3>NELL BRINKLEY, <span class="smcap">Genius Among Artists</span></h3> + +<p><span class="dropcap">T</span><span class="smcap">o</span> see and set down as no other artist of her generation does is Nell +Brinkley’s unique and amazing gift. Every picture has a charm and +distinction all its own. Evening Journal readers love Nell Brinkley—she +has made their lives happy with beautiful thoughts which radiate from +her fascinating portrayals of romance and life. Nell Brinkley’s drawings +and romantic descriptions appear regularly in the Evening Journal’s +daily Magazine Page.</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_31" id="Page_31">[Pg 31]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/cousins.png" width="181" height="300" alt="W.S. COUSINS" title="W.S. COUSINS" /></p> + +<h3>W.S. COUSINS, <span class="smcap">Financial Expert</span></h3> + +<p><span class="dropcap">F</span><span class="smcap">ormerly</span> associated with the American Banking Institute and now +Financial Editor of International News Service, he is one of America’s +recognized experts on finance and business. He writes interestingly, +informatively and authoritatively on the big financial subjects of the +moment. His daily articles in the New York Evening Journal have +attracted a vast audience of readers throughout New York City and its +suburbs interested in business and finance.</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_32" id="Page_32">[Pg 32]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/powers.png" width="164" height="300" alt="T.E. POWERS" title="T.E. POWERS" /></p> + +<h3>T.E. POWERS, <span class="smcap">Ace of Caricaturists</span></h3> + +<p><span class="dropcap">U</span><span class="smcap">nquestionably</span> the greatest cartoonist of the age. His pen combines the +master strokes of the artist and a broad knowledge of politics and +public affairs. He gives Evening Journal readers the “high lights” of +the news of the day and portrays unerringly the virtue or villainy of +public characters. Powers’ outstanding talent has helped to make the +Journal the most interesting evening newspaper in America.</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_33" id="Page_33">[Pg 33]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/serviss.png" width="164" height="300" alt="GARRETT P. SERVISS" title="GARRETT P. SERVISS" /></p> + +<h3>GARRETT P. SERVISS, <span class="smcap">Astronomer</span></h3> + +<p><span class="dropcap">H</span><span class="smcap">e</span> writes the story of the stars and tells it fascinatingly every day in +the Evening Journal. His mail exceeds that of any other contributor. He +treats authoritatively on the science of astronomy, yet captures and +holds the attention of the reader who has no technical knowledge of the +subject. Thousands of students of the heavens above follow his daily +writings in the New York Evening Journal.</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_34" id="Page_34">[Pg 34]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/burton.png" width="226" height="300" alt="BEATRICE BURTON" title="BEATRICE BURTON" /></p> + +<h3>BEATRICE BURTON, <span class="smcap">Famous Novelist</span></h3> + +<p><span class="dropcap">S</span><span class="smcap">he</span> is outstanding among the highest paid women writers of newspaper +serials in America. Being the wife of a famous newspaper man she has a +keen understanding of what the newspaper reader seeks in fiction. Her +novels such as: “Hollywood Girl,” “Money Love” and “Gilded Kisses” have +attracted intense interest among the largest audience of evening +newspaper readers in America.</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_35" id="Page_35">[Pg 35]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/meherin.png" width="247" height="300" alt="ELENORE MEHERIN" title="ELENORE MEHERIN" /></p> + +<h3>ELENORE MEHERIN, <span class="smcap">Author</span></h3> + +<p><span class="dropcap">O</span><span class="smcap">ne</span> of the most successful writers of serial stories for newspapers in +the country. Author of “Chickie,” “Sandy,” “Shackled Souls,” “Her +Fling,” “Hearts Aflame” and “Jerry,” stories that depict life and fire +the imagination. All of these have appeared in the New York Evening +Journal—more are expected. Elenore Meherin’s fiction grips and holds +reader interest from first to last installment.</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_36" id="Page_36">[Pg 36]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/whitehead.png" width="182" height="300" alt="WILBUR C. WHITEHEAD" title="WILBUR C. WHITEHEAD" /></p> + +<h3>WILBUR C. WHITEHEAD<br /> +<span class="smcap">Auction Bridge Expert</span></h3> + +<p><span class="dropcap">O</span><span class="smcap">ne</span> of the foremost authorities on the game of bridge. He “plays” a game +every day in the columns of the Evening Journal and writes with such +clarity that experts and novices alike understand. Tens of thousands of +bridge fans read his column daily. Thousands of Bridge Games throughout +New York and suburbs are played nightly according to Wilbur C. +Whitehead’s “Sound Auction Bridge” which appears in the New York Evening +Journal.</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_37" id="Page_37">[Pg 37]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/santry.png" width="182" height="300" alt="MARGARET SANTRY" title="MARGARET SANTRY" /></p> + +<h3>MARGARET SANTRY<br /> +<span class="smcap">Director Radio Programmes</span></h3> + +<p><span class="dropcap">C</span><span class="smcap">ountless</span> thousands of homes in Metropolitan New York “tune-in” daily to +New York Evening Journal Radio Programmes. Tens of thousands “listen-in” +to broadcasts by Ruth Mason, cooking expert; Rose Pelswick, Motion +Picture Editor; and an incomparable array of professional entertainers +and educators. Radio fans follow the radio news and programmes arranged +by Margaret Santry every day in the New York Evening Journal.</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_38" id="Page_38">[Pg 38]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/farrell.png" width="164" height="350" alt="JOHNNY FARRELL" title="JOHNNY FARRELL" /></p> + +<h3>JOHNNY FARRELL, <span class="smcap">Golf Expert</span><br /> +<i>National Open Golf Champion</i></h3> + +<p><span class="dropcap">V</span><span class="smcap">ictor</span> of 1928 Olympia Fields tournament, notable for the spectacular +36-hole play-off, in which Johnny defeated the great Bobby Jones. +Farrell, former caddie on the Westchester links, famous professional and +a master tutor of the “ancient and honorable” game tells Evening Journal +readers how to improve their golf. New York golfers follow the +champion’s expert advice exclusively in the Evening Journal.</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_39" id="Page_39">[Pg 39]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/orcutt.png" width="174" height="350" alt="MAUREEN ORCUTT" title="MAUREEN ORCUTT" /></p> + +<h3>MAUREEN ORCUTT, <span class="smcap">Golf Expert</span><br /> +<i>Women’s Metropolitan Golf Champion</i></h3> + +<p><span class="dropcap">W</span><span class="smcap">omen’s</span> interest in sports is fast approaching that held by men. Miss +Orcutt knows her golf and writes authoritatively about the game, about +women in golf, and other women’s sports. Women in New York and +throughout the suburbs follow Maureen Orcutt’s articles on golf +regularly in the Evening Journal. Miss Orcutt has the unique distinction +of being able to write as well as she plays championship golf.</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_40" id="Page_40">[Pg 40]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/jeritza.png" width="198" height="300" alt="MME. MARIA JERITZA" title="MME. MARIA JERITZA" /></p> + +<h3>MME. MARIA JERITZA, <span class="smcap">Star of Opera</span><br /> +<i>Writer on the Secrets of Beauty</i></h3> + +<p><span class="dropcap">P</span><span class="smcap">rima</span> Donna of the Metropolitan Opera Company, and herself one of the +most beautiful women in America, Mme. Jeritza tells Evening Journal +readers her secrets of beauty. She has studied the art of creating and +preserving beauty and writes authoritatively. Being a highly cultured +and professionally successful woman her great aim is to render a service +of helpfulness to the greatest possible number of women.</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_41" id="Page_41">[Pg 41]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/beeckman.png" width="207" height="300" alt="MRS. CORNELIUS BEECKMAN" title="MRS. CORNELIUS BEECKMAN" /></p> + +<h3>MRS. CORNELIUS BEECKMAN<br /> +<i>Arbiter of Correct Social Manners</i></h3> + +<p><span class="dropcap">M</span><span class="smcap">rs</span>. Beeckman is one of America’s greatest authorities on the customs +and usages of good society. Thousands of substantial, serious-minded men +and women write to her about the proper thing to do or say in a given +situation. She renders an invaluable service to Evening Journal readers. +Her frank advice and suggestions are widely read in the columns of this +newspaper each and every day.</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_42" id="Page_42">[Pg 42]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/flack.png" width="188" height="300" alt="DOROTHY FLACK" title="DOROTHY FLACK" /></p> + +<h3>DOROTHY FLACK, <span class="smcap">Artist Extraordinary</span><br /> +<i>A Genius in the Portrayal of Women</i></h3> + +<p><span class="dropcap">O</span><span class="smcap">ne</span> of America’s few artists with the rare gift of imagining the +situation she draws as well as the sentiments of those who look at it. +Dorothy Flack’s charming girls have an irresistible fascination for +Evening Journal readers. She stands second only to the famous Nell +Brinkley and the drawings of both these distinguished artists appear on +the Magazine Page in the New York Evening Journal.</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_43" id="Page_43">[Pg 43]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/reed.png" width="185" height="300" alt="CHARLES A.L. REED" title="CHARLES A.L. REED" /></p> + +<h3>CHARLES A.L. REED, A.M., M.D.<br /> +<i>Former President, American Medical Ass’n</i></h3> + +<p><span class="dropcap">D</span><span class="smcap">r</span>. Reed is one of America’s most distinguished medical men—he writes +authoritatively about the ills to which human kind is heir, also of the +psychology of health and sickness. His writings have a big following +among women readers of the Evening Journal—their welfare and that of +their children comprise a great part of his suggestions on health. He is +the Health Counselor in Evening Journal homes.</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_44" id="Page_44">[Pg 44]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/farnsworth.png" width="174" height="300" alt="W.S. FARNSWORTH" title="W.S. FARNSWORTH" /></p> + +<h3>W.S. FARNSWORTH, <span class="smcap">Sports Editor</span><br /> +<i>Famous Sports Writer of Outstanding Events</i></h3> + +<p><span class="dropcap">S</span><span class="smcap">porting</span> news with a punch! Experts to write about and report each +branch of sports. Those are the cardinal principles which guide New +York’s greatest Sports Editor. Farnsworth, noted reporter himself, has +covered all the outstanding sporting events in recent years. His word +story of the “Battle of the Century,” the World’s Series or the Army and +Navy Gridiron Classic is as thrilling as the event itself.</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_45" id="Page_45">[Pg 45]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/tad.png" width="157" height="300" alt="TAD" title="TAD" /></p> + +<h3>“TAD” (<span class="smcap">T.A. Dorgan</span>)<br /> +<i>King of Sporting Writers and Cartoonists</i></h3> + +<p><span class="dropcap">E</span><span class="smcap">xperts</span> throughout the Sporting World say “TAD” is the greatest sporting +cartoonist of all time. “INDOOR” and “OUTDOOR SPORTS” put “T.A.D.” in a +class by himself. He has originated more slang phrases which have +attained national popularity than any other American. These pungent +contributions to the colloquial native language have made “T.A.D.” +beloved by over two million Journal readers.</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_46" id="Page_46">[Pg 46]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/corum.png" width="192" height="300" alt="W.M. CORUM" title="W.M. CORUM" /></p> + +<h3>W.M. (“<span class="smcap">Bill</span>”) CORUM, <span class="smcap">Sports Expert</span><br /> +<i>Famous Writer and Columnist</i></h3> + +<p><span class="dropcap">T</span><span class="smcap">he</span> “Sports” column by “Bill” Corum is the best of its kind on any +Sports Page in America. “Bill” knows his sports. He gives Evening +Journal readers the facts plus inimitable observations. His puns, +wisecracks and reverse English season the day’s sporting dish. Nearly +half of all the men and women who buy any New York evening paper buy the +Evening Journal daily—and “Bill” Corum alone is a good reason.</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_47" id="Page_47">[Pg 47]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/mercer.png" width="155" height="300" alt="SID MERCER" title="SID MERCER" /></p> + +<h3>SID MERCER, <span class="smcap">Sports Expert</span><br /> +<i>Greatest Writer of Boxing News</i></h3> + +<p><span class="dropcap">S</span><span class="smcap">uperior</span> all-around writers are as rare as the same kind of athletes. +Sid Mercer, President of the New York Sports Writers’ Association, +combines the unique faculty of being an authoritative critic in all +lines of sports. His account of a major boxing contest is the next best +thing to having a ringside seat. Evening Journal readers know this and +get their ringside views from Sid for every important boxing event.</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_48" id="Page_48">[Pg 48]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/coffman.png" width="179" height="300" alt="HAL COFFMAN" title="HAL COFFMAN" /></p> + +<h3>HAL COFFMAN, <span class="smcap">Artist Extraordinary</span><br /> +<i>Portrays News and Sports Events</i></h3> + +<p><span class="dropcap">H</span><span class="smcap">e</span> takes the motive back of the day’s news for his text and makes his +pictures preach a powerful sermon. With unerring skill he packs the +“cause and effect” of a lifetime story into a single drawing. He is +equally gifted in portraying the serious or humorous side of any big +news or sports event. The New York Evening Journal is Coffman’s pulpit. +He addresses the largest congregation of evening newspaper readers in +America through the Evening Journal.</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_49" id="Page_49">[Pg 49]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/thorp.png" width="170" height="300" alt="TOM THORP" title="TOM THORP" /></p> + +<h3>TOM THORP, <span class="smcap">Sports Expert</span><br /> +<i>Football and Horse Racing</i></h3> + +<p><span class="dropcap">F</span><span class="smcap">ormer</span> collegiate athletic star. Captained Columbia Varsity Elevens +1901-04. Selected for “All-American” honors. Coached at Virginia, +Fordham, Stevens, Manhattan, Columbia and New York University. Umpire in +Yale-Harvard, Harvard-Princeton, Army-Navy, Penn-Cornell and Army-Yale +games. Only Racing Expert with knowledge of training methods. His +selections most widely read of any writer on turf affairs in New York +newspapers.</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_50" id="Page_50">[Pg 50]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/tunney.png" width="183" height="300" alt="GENE TUNNEY" title="GENE TUNNEY" /></p> + +<h3>GENE TUNNEY, <span class="smcap">Boxing Champion</span><br /> +<i>Writes Signed Articles</i></h3> + +<p><span class="dropcap">“G</span><span class="smcap">ene Tunney</span> is a worthy model for manly youth,” says Rev. Francis P. +Duffy, famous fighting chaplain of the old 69th Regiment. The strength +of his talks, writings and example is the fact that he lives up to the +rules of clean living and good sportsmanship. New York’s boys and young +men read Gene Tunney’s articles regularly in the Evening Journal. He +tells them how to strengthen their bodies and keep in robust health.</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_51" id="Page_51">[Pg 51]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/frick.png" width="185" height="300" alt="FORD C. FRICK" title="FORD C. FRICK" /></p> + +<h3>FORD C. FRICK, <span class="smcap">Sports Expert</span><br /> +<i>Famous Reporter on Big League Baseball</i></h3> + +<p><span class="dropcap">T</span><span class="smcap">ravels</span> with the <span class="smcap">Yankees</span>—writes about them for Evening Journal readers +throughout the season. His pen pictures of big sporting events are said +to be “better than a photograph, as impressive and stirring as big +news.” “When it’s slugged by Ford C. Frick, it’s a knockout.” That +accounts for the host of men and women readers who look for his writings +daily in the Sports Pages of the New York Evening Journal.</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_52" id="Page_52">[Pg 52]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/paddock.png" width="165" height="300" alt="CHARLEY PADDOCK" title="CHARLEY PADDOCK" /></p> + +<h3>CHARLEY PADDOCK, <span class="smcap">Champion Sprinter</span><br /> +<i>To Report Olympic Games</i></h3> + +<p><span class="dropcap">A</span> <span class="smcap">sporting</span> event of international interest—the Olympic Games—covered +for Evening Journal readers by the famous athlete and crack sprinter, +Charley Paddock. His wide acquaintance among notable athletes and +knowledge of athletics in general give him an insight into every branch +of sports. Experts to report each and every branch of sports—that is +the reason Evening Journal Sports Pages are so well read.</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_53" id="Page_53">[Pg 53]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/oneill.png" width="164" height="300" alt="FRANK O'NEILL" title="FRANK O'NEILL" /></p> + +<h3>FRANK (<span class="smcap">Buck</span>) O’NEILL, <span class="smcap">Sports Expert</span><br /> +<i>Baseball and Boxing Contests</i></h3> + +<p><span class="dropcap">P</span><span class="smcap">ractically</span> lives with the <span class="smcap">Giants</span> throughout the baseball season. His +play by play reports of each game give Evening Journal readers +everything but the applause. Acknowledged expert on boxing, covers the +big fights and officiates as radio announcer in giving the blow by blow +description. “Buck” O’Neill is a sporting writer with the <span class="smcap">Punch</span> on the +diamond, at the “mike” and in the “ring.”</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_54" id="Page_54">[Pg 54]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/schumacher.png" width="166" height="300" alt="GARRY SCHUMACHER" title="GARRY SCHUMACHER" /></p> + +<h3>GARRY SCHUMACHER, <span class="smcap">Sports Expert</span><br /> +<i>Baseball and Other Major Sports</i></h3> + +<p><span class="dropcap">H</span><span class="smcap">e</span> follows the “<span class="smcap">Robins</span>” and reports every game and every play for +Evening Journal readers. Schumacher’s vivid descriptions of baseball +plays bring the real thrills of the game right into New York Evening +Journal homes. Countless thousands of Brooklynites who root for the +“<span class="smcap">Robins</span>,” and follow every play and every game, depend on Garry +Schumacher’s reports in the Evening Journal.</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_55" id="Page_55">[Pg 55]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/mcgraw.png" width="193" height="300" alt="JOHN McGRAW" title="JOHN McGRAW" /></p> + +<h3>JOHN McGRAW, <span class="smcap">Baseball Expert</span><br /> +<i>Manager, New York Giants</i></h3> + +<p><span class="dropcap">T</span><span class="smcap">he</span> man who has won more pennants than any man in baseball, writes +signed articles on the game for Evening Journal readers. He is +unquestionably the leading authority on the subject. McGraw packs in +50,000 fans at the Polo Grounds but writes for nearly half of all the +men and women who buy any New York evening newspaper—that’s the half +who read the Evening Journal in preference to other evening papers.</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_56" id="Page_56">[Pg 56]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/medbury.png" width="368" height="350" alt="JOHN P. MEDBURY" title="JOHN P. MEDBURY" /></p> + +<h3>JOHN P. MEDBURY, <span class="smcap">Humorist</span><br /> +<i>America’s Greatest Mirth Producer</i></h3> + +<p><span class="dropcap">H</span><span class="smcap">is</span> writings in the Evening Journal are the most sensational, humorous +additions to the present era of American literature. Recognized among +humorous writers of the country as the “greatest giggle generator,” “the +liveliest laugh laureate” and “the champion chuckle cannonader.” +Medbury’s humor, under the title of “Maybe I’m Wrong,” appears in the +New York Evening Journal daily.</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_57" id="Page_57">[Pg 57]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/herriman.png" width="297" height="350" alt="GEORGE HERRIMAN" title="GEORGE HERRIMAN" /></p> + +<h3>GEORGE HERRIMAN, <span class="smcap">Artist</span><br /> +<i>Creator of the Immortal “Krazy Kat”</i></h3> + +<p><span class="dropcap">C</span><span class="smcap">artoonists</span>, artists, humorists, authors, producers ... all are +unanimous in voting “Krazy Kat” and “Ignatz the Mouse” headliners among +comics. A cat ... a mouse ... a brick ... a dog “cop” ... these are the +whimsical characters that have made Herriman a billionaire in laughs. +Evening Journal readers are not afraid to laugh ... they have made +“Krazy Kat” a member of the family.</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_58" id="Page_58">[Pg 58]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/mcgurk.png" width="166" height="300" alt="JOE McGURK" title="JOE McGURK" /></p> + +<h3>JOE McGURK, <span class="smcap">Cartoonist</span><br /> +<i>Creator of “Kayo Tortoni”</i></h3> + +<p><span class="dropcap">“K</span><span class="smcap">ayo Tortoni</span>” is acknowledged the most famous woman character in sports +cartoons. She enters every branch of athletics and leads the vogue in +sports togs. Joe McGurk’s fascinating portrayals of Kayo’s sporting +proclivities put the “Oh!” into Evening Journal’s sports pages. McGurk’s +cartoons of boxing contests are looked forward to by a host of boxing +fans.</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_59" id="Page_59">[Pg 59]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/hershfield.png" width="169" height="300" alt="HARRY HERSHFIELD" title="HARRY HERSHFIELD" /></p> + +<h3>HARRY HERSHFIELD, <span class="smcap">Artist</span><br /> +<i>Cartoonist, Humorist, Wise-Cracker</i></h3> + +<p><span class="dropcap">K</span><span class="smcap">nown</span> to millions as the creator of “Abie the Agent.” His latest +contribution is “Broadway Unlimited.” Will Rogers, Tad, Roxy, Ziegfeld, +and a multitude of Broadway’s “Leading Lights” say it is “<span class="smcap">the best +column</span>” in New York. Hershfield knows New York and New York knows +Hershfield through the columns of the New York Evening Journal.</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_60" id="Page_60">[Pg 60]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/carter.png" width="351" height="350" alt="AD CARTER" title="AD CARTER" /></p> + +<h3>AD CARTER, <span class="smcap">Artist</span><br /> +<i>Creator of “Just Kids”</i></h3> + +<p><span class="dropcap">I</span><span class="smcap">t is</span> because Ad Carter’s uproarious little characters are so genuinely +“Just Kids”—real kids—the kind you grew up with—that “Just Kids” +captivates the hearts of young and old alike. Ad Carter’s “Just Kids” +recently accomplished a great work in teaching kiddies to play safe, to +look before you cross—think how that pleases mothers and fathers! +413,743 boys and girls joined the “Just Kids” Safety Club.</p> + +<hr style="width: 45%;" /> + +<p><span class="pagenum"><a name="Page_61" id="Page_61">[Pg 61]</a></span></p> + +<h1>413,743</h1> + +<h2>BOYS <i>and</i> GIRLS</h2> + +<h3>JOINED</h3> + +<h1>“JUST KIDS”</h1> + +<h3>SAFETY CLUB</h3> + +<div class="blockquot"> +<p><img src="images/decot.png" width="40" height="40" alt="T" title="T" class="floatl" />he “Just Kids” Safety Club idea was originated by Ad Carter, +the Evening Journal’s famous cartoonist and creator of the +daily comic strip entitled “Just Kids.”</p> + +<p><i>Each boy and girl cut the application blank from the Evening +Journal, filled it in, giving name, address, age, proposed by +parent or adult and endorsed by boy or girl friend.</i> +</p></div> + +<p>The sole purpose of this constructive work was to prevent accidents, +save lives, make “Kids” more careful.</p> + +<p>Every club member was cautioned to: “Remember to look up and down before +crossing the street.”</p> + +<p>A total of 413,743 applications to the “Just Kids” Safety Club were +received and every member obtained a “Just Kids” Safety Club button.</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_62" id="Page_62">[Pg 62]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/goldberg.png" width="173" height="300" alt="RUBE GOLDBERG" title="RUBE GOLDBERG" /></p> + +<h3>RUBE GOLDBERG, <span class="smcap">Artist</span><br /> +<i>Creator of “Bobo Baxter”</i></h3> + +<p><span class="dropcap">O</span><span class="smcap">ne</span> of America’s best known and most popular cartoonists. Famous for the +ludicrous “Boob McNutt,” the most foolish “Foolish Questions” and his +involved mechanisms for doing simple things. Rube Goldberg’s host of +admirers throughout New York City and suburbs look forward to his latest +comic creation, “Bobo Baxter,” appearing in the Evening Journal daily. +Goldberg is a comic star of the first magnitude.</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_63" id="Page_63">[Pg 63]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/sterrett.png" width="180" height="300" alt="CLIFF STERRETT" title="CLIFF STERRETT" /></p> + +<h3>CLIFF STERRETT, <span class="smcap">Artist</span><br /> +<i>Creator of “Polly and Her Pals”</i></h3> + +<p><span class="dropcap">W</span><span class="smcap">ho</span> hasn’t heard about “Pa” and “Ma” and “Polly” and “Neewah”? This +comic has an appeal for every member of the family. Evening Journal +readers get hearty chuckles out of the predicaments of the “Hon. Pa” and +his comeback to “Ma” ... they enjoy the prancings of the modern Polly +and watch Neewah’s futile attempts to save Pa from the wrath of the +women. It’s a classic among “family” comics.</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_64" id="Page_64">[Pg 64]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/hoban.png" width="437" height="350" alt="WALTER HOBAN" title="WALTER HOBAN" /></p> + +<h3>WALTER HOBAN, <span class="smcap">Artist</span><br /> +<i>Creator of “Jerry on the Job”</i></h3> + +<p><span class="dropcap">“J</span><span class="smcap">erry</span>” is the brightest, wittiest, snappiest and most clever of all +OFFICE BOYS. Hoban keeps “Jerry” on the job and his job is to make folks +laugh. In this respect “Jerry” is the most efficient office boy in +America—and Evening Journal readers know it. Hoban’s “Jerry on the Job” +has attracted a multitude of admirers and they find their favorite comic +in their favorite evening paper six days a week.</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_65" id="Page_65">[Pg 65]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/young.png" width="454" height="350" alt="CHIC YOUNG" title="CHIC YOUNG" /></p> + +<h3>CHIC YOUNG, <span class="smcap">Artist</span><br /> +<i>Creator of “Dumb Dora”</i></h3> + +<p><span class="dropcap">T</span><span class="smcap">rim</span> little, pert little, chic Dumb Dora attracts a world of interest +among Evening Journal readers. She is “not so dumb” and that’s where the +fun comes in. Men like “Dora” because she is clever. Women like “Dora” +because she has charm and sense and is always good for a delicious +laugh. Dora reflects the dash and independence of modern day flappers +for Evening Journal readers in New York City and suburbs.</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_66" id="Page_66">[Pg 66]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/verdier.png" width="426" height="350" alt="EDWARD WELLINGTON VERDIER" title="EDWARD WELLINGTON VERDIER" /></p> + +<h3>EDWARD WELLINGTON VERDIER, <span class="smcap">Artist</span><br /> +<i>Creator of “Little Annie Rooney”</i></h3> + +<p><span class="dropcap">V</span><span class="smcap">erdier’s</span> cartoons tell a story chock-full of exciting interest for the +kiddies. Boys, girls and wee tots gather ’round the Evening Journal +comic page every evening intensely absorbed in the continued story of +the adventures of “Little Annie Rooney.” Verdier’s comic strip grips and +holds juvenile interest week in and week out the year around in the +Evening Journal.</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_67" id="Page_67">[Pg 67]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/mcgill.png" width="393" height="350" alt="RAY McGILL" title="RAY McGILL" /></p> + +<h3>RAY McGILL, <span class="smcap">Artist</span><br /> +<i>Creator of “Journalisms”</i></h3> + +<p><span class="dropcap">A</span> <span class="smcap">comic</span> artist with a keen sense of news! He draws a daily strip for +Evening Journal readers giving them a humorous view of current +happenings. McGill has created something NEW in cartoons—no comic strip +in American newspapers is comparable to it. Evening Journal readers get +a “big kick” out of McGill’s “Journalisms” because each drawing is up to +the last minute in news interest.</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_68" id="Page_68">[Pg 68]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/segar.png" width="159" height="300" alt="SEGAR" title="SEGAR" /></p> + +<h3>SEGAR, <span class="smcap">Artist</span><br /> +<i>Creator of “Thimble Theatre”</i></h3> + +<p><span class="dropcap">P</span><span class="smcap">ast</span> master in creating the comic strip with a side-splitting wallop. +Segar’s inspirations are light, frivolous humor based on some ridiculous +suggestion. The “Thimble Theatre” in the Evening Journal plays to the +largest audience of evening newspaper readers in America. That means +nearly half of all the people in New York who buy any New York evening +newspaper.</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_69" id="Page_69">[Pg 69]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/lauder.png" width="185" height="300" alt="SIR HARRY LAUDER" title="SIR HARRY LAUDER" /></p> + +<h3>SIR HARRY LAUDER, <span class="smcap">Comedian</span><br /> +<i>Famous for Wit and Humor</i></h3> + +<p><span class="dropcap">H</span><span class="smcap">e</span> tells a Scotch story every day in the Evening Journal. This +world-famous wit and comedian has a multitude of friends and admirers in +New York. They look forward to “Hae ye heard this one?” every day in +their favorite news paper. Sir Harry has a big following in the theatre. +His Evening Journal audience in single file would reach from New York to +Indianapolis.</p> + + + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_70" id="Page_70">[Pg 70]</a></span></p> + +<div class="bbox"> +<h1>HOME JOURNAL</h1> +</div> + + +<p>the complete magazine section, printed in colors, published every +Saturday and sold with the regular issue of the New York Evening Journal +at 5c a copy.</p> + +<p>The Home Journal, with its all-star cast of writers and contributors is +looked forward to and thoroughly read in the greatest number of worth +while homes throughout New York City and suburbs.</p> + +<p>The New York Evening Journal is a FAMILY INSTITUTION. Men, women and +children read the Evening Journal day in and day out. Saturday is no +exception. The circulation of the New York Evening Journal on Saturdays +at 5c a copy averages greater than on other days of the week when it +sells at 3c a copy.</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_71" id="Page_71">[Pg 71]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/lait.png" width="175" height="300" alt="JACK LAIT" title="JACK LAIT" /></p> + +<h3>JACK LAIT, <span class="smcap">Editor Home Journal</span><br /> +<i>Saturday Magazine Section</i></h3> + +<p><span class="dropcap">C</span><span class="smcap">alled</span> the de Maupassant of modern short story writers ... movie +scenarist ... witty contributor to books of American Comedies ... expert +and thoroughly experienced newspaper man, Jack Lait makes the Home +Journal (Saturday Magazine) the most interesting and best read magazine +section published by any evening newspaper in America.</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_72" id="Page_72">[Pg 72]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/stanlaws.png" width="191" height="300" alt="PENRYHN STANLAWS" title="PENRYHN STANLAWS" /></p> + +<h3>PENRYHN STANLAWS, <span class="smcap">Famous Artist</span><br /> +<i>Creator of “Frivolous Flossie”</i></h3> + +<p><span class="dropcap">T</span><span class="smcap">he</span> “Stanlaws Girl” is acknowledged the most beautiful type of feminine +America. Stanlaws vies with Ziegfeld in glorifying beauty. His latest +creation is a series entitled “Frivolous Flossie” who reflects Stanlaws’ +studies of society, stage and film beauties. “Frivolous Flossie” +delights Evening Journal readers every week on the cover of the Saturday +Home Journal. She outrivals Paris in a daring display of fashion.</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_73" id="Page_73">[Pg 73]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/huddleston.png" width="258" height="300" alt="JOSEPHINE HUDDLESTON" title="JOSEPHINE HUDDLESTON" /></p> + +<h3>JOSEPHINE HUDDLESTON<br /> +<i>Famous Model and Beauty Expert</i></h3> + +<p><span class="dropcap">G</span><span class="smcap">reat</span> artists and sculptors declare Miss Huddleston one of America’s +most beautiful women. She was one of the original exponents of eurythmic +exercises. Her articles tell and show Evening Journal readers how +physical culture, beauty and charm of personality and bearing may be +developed. Miss Huddleston’s host of admirers follow her articles +regularly in the Saturday Home Journal.</p> + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_74" id="Page_74">[Pg 74]</a></span></p> + +<p style="text-align: center" class="border"> +<img src="images/town.png" width="202" height="300" alt="ELEANOR TOWN" title="ELEANOR TOWN" /></p> + +<h3>ELEANOR TOWN, <span class="smcap">Sociologist</span><br /> +<i>Marital Problems and Cause of Divorce</i></h3> + +<p><span class="dropcap">T</span><span class="smcap">he</span> constantly increasing number of divorce cases among the elite is a +subject of intense interest to men and women in all substantial walks of +life. Eleanor Town, a keen student of social science, analyzes the cause +of prominent marital dissolutions, points to the solution and tells the +facts interestingly for Evening Journal readers every Saturday in the +Home Journal.</p> + + + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_75" id="Page_75">[Pg 75]</a></span></p> +<h1><span class="smcap">The Household Page</span></h1> + +<h2><span class="smcap">By “Good Housekeeping” Institute</span></h2> + +<p style="text-align: center"><i>In their fully equipped modern laboratories the<br /> +latest inventions in +household devices are tested<br /> +by scientifically trained men and women</i></p> + +<hr style="width: 15%;" /> + +<p><span class="dropcap">E</span><span class="smcap">very</span> issue of the Saturday Home Journal contains a page contributed by +experts associated with the internationally recognized Good Housekeeping +Institute. This feature gives Evening Journal readers authoritative +articles on home economics, domestic science and other subjects of +direct interest to housewives. New household devices that have been +scientifically tested, new cooking methods evolved to save time and +labor, recipes that are thoroughly tested and standardized—such vital +information is carried into Evening Journal homes through the Saturday +Home Journal.</p> + +<p>The <span class="smcap">Household Page</span> contains luncheon and dinner menus for each day of +the week, recipes tested in the Institute’s Kitchens and valuable helps +on marketing.</p> + + + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_76" id="Page_76">[Pg 76]</a></span></p> + +<p style="text-align: center"> +<img src="images/graph1a.png" width="126" height="439" class="floatl" alt="graph" title="graph" /> +<img src="images/graph1b.png" width="530" height="424" class="floatl" alt="graph" title="graph" /> +<b>The Dominant Position of the</b></p> + +<p style="text-align: center"><b>NEW YORK EVENING JOURNAL</b></p> + +<p style="text-align: center"><b>in the New York Market</b></p> + + +<p style="text-align: center">CITY & SUBURBAN CIRCULATIONS</p> + +<p style="text-align: center"><span class="smcap">New York Evening Newspapers</span></p> + +<p style="text-align: center"><span class="smcap">STANDARD SIZE</span><br /> +A.B.C. Publishers’ Statement for 6 months<br /> +Ending March 31, 1928<br /> +</p> + +<p> </p> + +<table border="0" cellpadding="4" cellspacing="0" summary="circulation"> + <tbody> + <tr> + <td style="text-align: center; border-top: double; border-left: double; border-right: double;" colspan="2">THE LOCAL CIRCULATION OF THE<br /> +NEW YORK EVENING JOURNAL IS</td> + </tr> + <tr> + <td style="border-left: double">356,903</td> + <td style="border-right: double">More than the Evening World</td> + </tr> + <tr> + <td style="border-left: double">377,410</td> + <td style="border-right: double">More than the Evening Sun</td> + </tr> + <tr> + <td style="border-left: double">443,451</td> + <td style="border-right: double">More than the Evening Telegram</td> + </tr> + <tr> + <td style="border-left: double; border-bottom: double">575,231</td> + <td style="border-right: double; border-bottom: double">More than the Evening Post</td> + </tr> +</tbody> +</table> + +<p style="text-align: center; clear: left;">Nearly half of the worthwhile families who buy any standard New<br /> +York Evening Newspaper buy the New York Evening Journal</p> + + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_77" id="Page_77">[Pg 77]</a></span></p> + +<p style="text-align: center"> +<img src="images/8points.png" width="450" height="117" alt="8 Points of Leadership" title="8 Points of Leadership" /></p> + +<h3><i>Among New York Evening Newspapers</i></h3> + + +<p>1. <span class="smcap">Total Circulation</span>—the New York Evening Journal has more than +<i>double</i> the circulation of the next standard size evening paper and +more than the next two combined, plus over 80,000 copies a day!</p> + +<p>2. <span class="smcap">City Circulation</span>—the Evening Journal’s City Circulation exceeds the +city circulation of the next two standard evening papers combined!</p> + +<p>3. <span class="smcap">Brooklyn Circulation</span>—the Evening Journal’s City Circulation in +Brooklyn, Queens and Long Island about equals that of the three Brooklyn +daily papers combined!</p> + +<p>4. <span class="smcap">Uptown New York Circulation</span>—the Evening Journal sells over 100,000 +copies each day in Harlem, Bronx, Washington Heights, Fordham and +Westchester County.</p> + +<p>5. <span class="smcap">Westchester Circulation</span>—in this wealthiest suburban territory in the +United States the circulation of the Evening Journal nearly equals that +of all other standard size New York evening newspapers combined!</p> + +<p>6. <span class="smcap">Long Island Circulation</span>—in towns within New York suburban territory +the Evening Journal outsells all other New York evening papers combined!</p> + +<p>7. <span class="smcap">New Jersey Circulation</span>—in towns within New Jersey territory the +Evening Journal outsells all New York evening papers combined!</p> + +<p>8. <span class="smcap">Suburban Circulation</span>—throughout suburban New York within the +fifty-mile shopping area the Evening Journal has more circulation than +all other New York evening newspapers combined.</p> + + + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_78" id="Page_78">[Pg 78]</a></span></p> +<h1>THE RICHEST SALES AREA<br /> +IN AMERICA</h1> + +<p> </p> + +<p style="text-align: center"> +<img src="images/map.png" width="400" height="317" alt="map" title="map" /></p> + +<p style="text-align: center"><a href="images/maplg.png">[Enlarge]</a></p> + +<p> </p> + +<h3><i>Dominated by the</i></h3> + +<h3><span class="smcap">New York Evening Journal</span></h3> + + +<p><span class="dropcap">T</span><span class="smcap">he</span> New York Evening Journal is read by the greatest number of men and +women in all income groups. It goes into the homes of the high earning +and largest spending classes, reaching the worthwhile families +throughout New York City and its wealthy suburbs.</p> + + + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_79" id="Page_79">[Pg 79]</a></span></p> + +<p style="text-align: center"> +<img src="images/ahead.png" width="371" height="150" alt="OVER 100% AHEAD!" title="OVER 100% AHEAD!" /></p> + + +<p><span class="dropcap">O</span><span class="smcap">ver</span> one hundred per cent ahead of the next nearest standard newspaper +in the evening field for more than twenty-five consecutive years!—that +is the circulation record of the New York Evening Journal.</p> + +<p>Reader interest in the New York Evening Journal is registered by the +number of people who buy it in preference to all other New York evening +newspapers. It goes home, stays home and is thoroughly read in the +greatest number of worthwhile homes because it is interesting to every +member of the family.</p> + +<p>This overwhelming public confidence and preference for the New York +Evening Journal has made it “America’s Greatest Evening Newspaper” and +the most productive medium for local and national advertisers.</p> + + + +<hr style="width: 65%;" /> +<p><span class="pagenum"><a name="Page_80" id="Page_80">[Pg 80]</a></span></p> +<h1>PUBLIC APPRAISAL</h1> + +<h3><i>What the Metropolitan New York Public<br /> +Pays Each Year for New York +Standard Size (6-Day)<br /> +Morning and Evening Newspapers</i></h3> + + +<p> </p> + + +<p style="text-align: center"> +<img src="images/graph2.png" width="468" height="600" alt="graph" title="graph" /></p> + +<p style="text-align: center"><a href="images/graph2lg.png">[Enlarge]</a></p> + +<p> </p> + +<p style="text-align: center">The Metropolitan New York Public<br /> +Pays $6,638,915 Annually—at 3c and 5c +a Copy—for<br /> +the New York Evening Journal.</p> + + + +<hr style="width: 65%;" /> +<h2><a name="INDEX" id="INDEX"></a>INDEX</h2> + + +<p>The New York Evening Journal has the largest, highest paid and most +distinguished staff of editors, reporters, correspondents, experts, +writers, artists and contributors of any evening newspaper in America.</p> + +<table border="0" cellpadding="1" cellspacing="0" summary=""> +<tbody> +<tr><td> </td><td> </td><td style="text-align: right">PAGE</td></tr> +<tr><td> </td><td> <br /><b>A</b></td><td style="text-align: right"> </td></tr> +<tr><td><span class="smcap">Abbott, Frederick K.</span></td><td><i>I.N.S., Paris</i></td><td style="text-align: right"><a href="#Page_14">14</a></td></tr> +<tr><td><span class="smcap">Anderson, John</span></td><td><i>Dramatic Critic</i></td><td style="text-align: right"><a href="#Page_27">27</a></td></tr> +<tr><td><span class="smcap">Armuller, B.G.</span></td><td><i>Mgr. Photo Studio</i></td><td style="text-align: right"><a href="#Page_5">5</a></td></tr> +<tr><td> </td><td> <br /><b>B</b></td><td style="text-align: right"> </td></tr> +<tr><td><span class="smcap">Ballou, Harold</span></td><td><i>I.N.S., Madrid</i></td><td style="text-align: right"><a href="#Page_14">14</a></td></tr> +<tr><td><span class="smcap">Beeckman, Mrs. C.</span></td><td><i>Etiquette</i></td><td style="text-align: right"><a href="#Page_41">41</a></td></tr> +<tr><td><span class="smcap">“Benedick, Billy”</span></td><td><i>Society Editor</i></td><td style="text-align: right"><a href="#Page_19">19</a></td></tr> +<tr><td><span class="smcap">Borst, Ray</span></td><td><i>I.N.S., Albany</i></td><td style="text-align: right"><a href="#Page_13">13</a></td></tr> +<tr><td><span class="smcap">Brinkley, Nell</span></td><td><i>Artist</i></td><td style="text-align: right"><a href="#Page_30">30</a></td></tr> +<tr><td><span class="smcap">Brisbane, Arthur</span></td><td><i>Editorial Writer</i></td><td style="text-align: right"><a href="#Page_1">1</a></td></tr> +<tr><td><span class="smcap">Brons, W.S.</span></td><td><i>I.N.S., Chicago</i></td><td style="text-align: right"><a href="#Page_13">13</a></td></tr> +<tr><td><span class="smcap">Burg, Copeland C.</span></td><td><i>I.N.S., Chicago</i></td><td style="text-align: right"><a href="#Page_13">13</a></td></tr> +<tr><td><span class="smcap">Burton, Beatrice</span></td><td><i>Novelist</i></td><td style="text-align: right"><a href="#Page_34">34</a></td></tr> +<tr><td> </td><td> <br /><b>C</b></td><td style="text-align: right"> </td></tr> +<tr><td><span class="smcap">Carter, Ad</span></td><td><i>Comic Artist</i></td><td style="text-align: right"><a href="#Page_60">60</a></td></tr> +<tr><td><span class="smcap">Chaplin, Richard</span></td><td><i>I.N.S., New York</i></td><td style="text-align: right"><a href="#Page_13">13</a></td></tr> +<tr><td><span class="smcap">Charlton, Frank</span></td><td><i>I.N.S., Cable Editor</i></td><td style="text-align: right"><a href="#Page_14">14</a></td></tr> +<tr><td><span class="smcap">Clark, Kenneth</span></td><td><i>I.N.S., Washington</i></td><td style="text-align: right"><a href="#Page_13">13</a></td></tr> +<tr><td><span class="smcap">Coffman, Hal</span></td><td><i>Artist</i></td><td style="text-align: right"><a href="#Page_48">48</a></td></tr> +<tr><td><span class="smcap">Correspondents</span></td><td><i>I.N.S. Staff</i></td><td style="text-align: right"><a href="#Page_13">13</a> and <a href="#Page_14">14</a></td></tr> +<tr><td><span class="smcap">Corum, W.M.</span></td><td><i>Sports Writer</i></td><td style="text-align: right"><a href="#Page_46">46</a></td></tr> +<tr><td><span class="smcap">Cousins, W.S.</span></td><td><i>Financial Expert</i></td><td style="text-align: right"><a href="#Page_31">31</a></td></tr> +<tr><td><span class="smcap">Crane, Dr. Frank</span></td><td><i>Philosopher</i></td><td style="text-align: right"><a href="#Page_18">18</a></td></tr> +<tr><td><span class="smcap">Curley, W.A.</span></td><td><i>Editor</i></td><td style="text-align: right"><a href="#Page_3">3</a></td></tr> +<tr><td> </td><td> <br /><b>D</b></td><td style="text-align: right"> </td></tr> +<tr><td><span class="smcap">Deuss, Edw. L.</span></td><td><i>I.N.S., Moscow</i></td><td style="text-align: right"><a href="#Page_14">14</a></td></tr> +<tr><td><span class="smcap">Domination</span></td><td><i>Circulation</i></td><td style="text-align: right"><a href="#Page_76">76</a></td></tr> +<tr><td><span class="smcap">Dougherty, Mary</span></td><td><i>Women’s News Editor</i></td><td style="text-align: right"><a href="#Page_15">15</a></td></tr> +<tr><td><span class="smcap">Durno, Geo. E.</span></td><td><i>I.N.S., Washington</i></td><td style="text-align: right"><a href="#Page_13">13</a></td></tr> +<tr><td> </td><td> <br /><b>E</b></td><td style="text-align: right"> </td></tr> +<tr><td><span class="smcap">Emanuel, G.</span></td><td><i>I.N.S., Rome</i></td><td style="text-align: right"><a href="#Page_14">14</a></td></tr> +<tr><td> </td><td> <br /><b>F</b></td><td style="text-align: right"> </td></tr> +<tr><td><span class="smcap">Faris, Barry</span></td><td><i>I.N.S. Gen. News Mgr.</i></td><td style="text-align: right"><a href="#Page_13">13</a></td></tr> +<tr><td><span class="smcap">Farnsworth, W.S.</span></td><td><i>Sports Editor</i></td><td style="text-align: right"><a href="#Page_44">44</a></td></tr> +<tr><td><span class="smcap">Farrell, Johnny</span></td><td><i>Golf Expert</i></td><td style="text-align: right"><a href="#Page_38">38</a></td></tr> +<tr><td><span class="smcap">Flack, Dorothy</span></td><td><i>Artist</i></td><td style="text-align: right"><a href="#Page_42">42</a></td></tr> +<tr><td><span class="smcap">Flory, Harry R.</span></td><td><i>I.N.S., London</i></td><td style="text-align: right"><a href="#Page_14">14</a></td></tr> +<tr><td><span class="smcap">Foley, Arthur</span></td><td><i>Feature Editor</i></td><td style="text-align: right"><a href="#Page_5">5</a></td></tr> +<tr><td><span class="smcap">Foreign News Staff</span></td><td> </td><td style="text-align: right"><a href="#Page_13">13</a> and <a href="#Page_14">14</a></td></tr> +<tr><td><span class="smcap">Frick, Ford C.</span></td><td><i>Sports Writer</i></td><td style="text-align: right"><a href="#Page_51">51</a></td></tr> +<tr><td> </td><td> <br /><b>G</b></td><td style="text-align: right"> </td></tr> +<tr><td><span class="smcap">Goldberg, Rube</span></td><td><i>Comic Artist</i></td><td style="text-align: right"><a href="#Page_62">62</a></td></tr> +<tr><td><span class="smcap">Good Housekeeping</span></td><td><i>Household Page</i></td><td style="text-align: right"><a href="#Page_75">75</a></td></tr> +<tr><td> </td><td> <br /><b>H</b></td><td style="text-align: right"> </td></tr> +<tr><td><span class="smcap">Hargreaves, Geo. T.</span></td><td><i>I.N.S. Gen. Bus. Mgr</i></td><td style="text-align: right"><a href="#Page_13">13</a></td></tr> +<tr><td><span class="smcap">Hawthorne, J.F.B.</span></td><td><i>Financial News Editor</i></td><td style="text-align: right"><a href="#Page_5">5</a></td></tr> +<tr><td><span class="smcap">Herriman, Geo.</span></td><td><i>Comic Artist</i></td><td style="text-align: right"><a href="#Page_57">57</a></td></tr> +<tr><td><span class="smcap">Hershfield, Harry</span></td><td><i>Comic Artist</i></td><td style="text-align: right"><a href="#Page_59">59</a></td></tr> +<tr><td><span class="smcap">Hoban, Walter</span></td><td><i>Comic Artist</i></td><td style="text-align: right"><a href="#Page_64">64</a></td></tr> +<tr><td><span class="smcap">Hoftyzer, Ernest</span></td><td><i>Food Page Editor</i></td><td style="text-align: right"><a href="#Page_29">29</a></td></tr> +<tr><td><span class="smcap">Holmes, Geo. R.</span></td><td><i>I.N.S., Washington</i></td><td style="text-align: right"><a href="#Page_13">13</a></td></tr> +<tr><td><span class="smcap">Home Journal</span></td><td><i>Magazine Section</i></td><td style="text-align: right"><a href="#Page_70">70</a></td></tr> +<tr><td><span class="smcap">Huddleston, Josephine</span></td><td><i>Beauty Expert</i></td><td style="text-align: right"><a href="#Page_73">73</a></td></tr> +<tr><td><span class="smcap">Hutchinson, W.K.</span></td><td><i>I.N.S., Washington</i></td><td style="text-align: right"><a href="#Page_13">13</a></td></tr> +<tr><td> </td><td> <br /><b>I</b></td><td style="text-align: right"> </td></tr> +<tr><td><span class="smcap">Internat’al News Service</span></td><td> </td><td style="text-align: right"><a href="#Page_10">10</a> and <a href="#Page_11">11</a></td></tr> +<tr><td><span class="smcap">International News Staff</span></td><td> </td><td style="text-align: right"><a href="#Page_13">13</a> and <a href="#Page_14">14</a></td></tr> +<tr><td><span class="smcap">Investors’ Service Bureau</span></td><td><i>Letters Analyzed</i></td><td style="text-align: right"><a href="#Page_23">23</a></td></tr> +<tr><td> </td><td> <br /><b>J</b></td><td style="text-align: right"> </td></tr> +<tr><td><span class="smcap">Jeritza, Mme. M.</span></td><td><i>Beauty Expert</i></td><td style="text-align: right"><a href="#Page_40">40</a></td></tr> +<tr><td><span class="smcap">“Just Kids”</span></td><td><i>Safety Club</i></td><td style="text-align: right"><a href="#Page_61">61</a></td></tr> +<tr><td> </td><td> <br /><b>K</b></td><td style="text-align: right"> </td></tr> +<tr><td><span class="smcap">Katz, Philip</span></td><td><i>Art Editor</i></td><td style="text-align: right"><a href="#Page_5">5</a></td></tr> +<tr><td><span class="smcap">Kerkhoff, Johnston</span></td><td><i>Ass’t City Editor</i></td><td style="text-align: right"><a href="#Page_4">4</a></td></tr> +<tr><td><span class="smcap">Kilgallen, Jas. L.</span></td><td><i>I.N.S., New York</i></td><td style="text-align: right"><a href="#Page_13">13</a></td></tr> +<tr><td> </td><td> <br /><b>L</b></td><td style="text-align: right"> </td></tr> +<tr><td><span class="smcap">Lait, Jack</span></td><td><i>Editor Home Journal</i></td><td style="text-align: right"><a href="#Page_71">71</a></td></tr> +<tr><td><span class="smcap">Lauder, Sir Harry</span></td><td><i>Humorist</i></td><td style="text-align: right"><a href="#Page_69">69</a></td></tr> +<tr><td><span class="smcap">Leadership</span></td><td><i>Circulation</i></td><td style="text-align: right"><a href="#Page_77">77</a></td></tr> +<tr><td><span class="smcap">Leonard, T.C.</span></td><td><i>Make-up Editor</i></td><td style="text-align: right"><a href="#Page_5">5</a></td></tr> +<tr><td> </td><td> <br /><b>M</b></td><td style="text-align: right"> </td></tr> +<tr><td><span class="smcap">Maher, J.F.</span></td><td><i>Radio Editor</i></td><td style="text-align: right"><a href="#Page_5">5</a></td></tr> +<tr><td><span class="smcap">Mason, Frank E.</span></td><td><i>I.N.S. General Mgr.</i></td><td style="text-align: right"><a href="#Page_13">13</a></td></tr> +<tr><td><span class="smcap">“Mason, Ruth”</span></td><td><i>Cooking Expert</i></td><td style="text-align: right"><a href="#Page_24">24</a></td></tr> +<tr><td><span class="smcap">Medbury, John P.</span></td><td><i>Humorist</i></td><td style="text-align: right"><a href="#Page_56">56</a></td></tr> +<tr><td><span class="smcap">Meherin, Elenore</span></td><td><i>Author</i></td><td style="text-align: right"><a href="#Page_35">35</a></td></tr> +<tr><td><span class="smcap">Mercer, Sid</span></td><td><i>Sports Writer</i></td><td style="text-align: right"><a href="#Page_47">47</a></td></tr> +<tr><td> </td><td> <br /><b>Mc</b></td><td style="text-align: right"> </td></tr> +<tr><td><span class="smcap">McGill, Ray</span></td><td><i>News Cartoonist</i></td><td style="text-align: right"><a href="#Page_67">67</a></td></tr> +<tr><td><span class="smcap">McGraw, John</span></td><td><i>Contributor</i></td><td style="text-align: right"><a href="#Page_55">55</a></td></tr> +<tr><td><span class="smcap">McGurk, Joe</span></td><td><i>Cartoonist</i></td><td style="text-align: right"><a href="#Page_58">58</a></td></tr> +<tr><td> </td><td> <br /><b>N</b></td><td style="text-align: right"> </td></tr> +<tr><td><span class="smcap">Neal, Wm. S.</span></td><td><i>I.N.S., Washington</i></td><td style="text-align: right"><a href="#Page_13">13</a></td></tr> +<tr><td><span class="smcap">News Pictures</span></td><td><i>The Best</i></td><td style="text-align: right"><a href="#Page_6">6</a></td></tr> +<tr><td><span class="smcap">News Staff</span></td><td><i>Local News</i></td><td style="text-align: right"><a href="#Page_8">8</a> and <a href="#Page_9">9</a></td></tr> +<tr><td><span class="smcap">New York Market</span></td><td> </td><td style="text-align: right"><a href="#Page_78">78</a></td></tr> +<tr><td> </td><td> <br /><b>O</b></td><td style="text-align: right"> </td></tr> +<tr><td><span class="smcap">O’Connor, James</span></td><td><i>Bronx Editor</i></td><td style="text-align: right"><a href="#Page_16">16</a></td></tr> +<tr><td><span class="smcap">O’Neill, Frank (Buck)</span></td><td><i>Sports Writer</i></td><td style="text-align: right"><a href="#Page_53">53</a></td></tr> +<tr><td><span class="smcap">Orcutt, Maureen</span></td><td><i>Golf Expert</i></td><td style="text-align: right"><a href="#Page_39">39</a></td></tr> +<tr><td> </td><td> <br /><b>P</b></td><td style="text-align: right"> </td></tr> +<tr><td><span class="smcap">Paddock, Charley</span></td><td><i>Contributor</i></td><td style="text-align: right"><a href="#Page_52">52</a></td></tr> +<tr><td><span class="smcap">Pelswick, Rose</span></td><td><i>Movie Editor</i></td><td style="text-align: right"><a href="#Page_28">28</a></td></tr> +<tr><td><span class="smcap">Photographers</span></td><td><i>News Staff</i></td><td style="text-align: right"><a href="#Page_8">8</a> and <a href="#Page_9">9</a></td></tr> +<tr><td><span class="smcap">Powers, T.E.</span></td><td><i>Caricaturist</i></td><td style="text-align: right"><a href="#Page_32">32</a></td></tr> +<tr><td><span class="smcap">Public Appraisal</span></td><td><i>Graphic Chart</i></td><td style="text-align: right"><a href="#Page_80">80</a></td></tr> +<tr><td> </td><td> <br /><b>R</b></td><td style="text-align: right"> </td></tr> +<tr><td><span class="smcap">Reed, Dr. Chas.</span></td><td><i>Health Expert</i></td><td style="text-align: right"><a href="#Page_43">43</a></td></tr> +<tr><td><span class="smcap">Reporters</span></td><td><i>News Staff</i></td><td style="text-align: right"><a href="#Page_8">8</a> and <a href="#Page_9">9</a></td></tr> +<tr><td><span class="smcap">Reynolds, H.K.</span></td><td><i>I.N.S. Dir. Foreign Ser.</i></td><td style="text-align: right"><a href="#Page_14">14</a></td></tr> +<tr><td><span class="smcap">Robinson, Elsie</span></td><td><i>Author</i></td><td style="text-align: right"><a href="#Page_20">20</a></td></tr> +<tr><td><span class="smcap">Rowland, Helen</span></td><td><i>Humorist</i></td><td style="text-align: right"><a href="#Page_21">21</a></td></tr> +<tr><td> </td><td> <br /><b>S</b></td><td style="text-align: right"> </td></tr> +<tr><td><span class="smcap">Sands, Chas. W.</span></td><td><i>Brooklyn News Editor</i></td><td style="text-align: right"><a href="#Page_5">5</a></td></tr> +<tr><td><span class="smcap">Santry, Margaret</span></td><td><i>Radio Program Director</i></td><td style="text-align: right"><a href="#Page_37">37</a></td></tr> +<tr><td><span class="smcap">Schumacher, Garry</span></td><td><i>Sports Writer</i></td><td style="text-align: right"><a href="#Page_54">54</a></td></tr> +<tr><td><span class="smcap">Segar</span></td><td><i>Comic Artist</i></td><td style="text-align: right"><a href="#Page_68">68</a></td></tr> +<tr><td><span class="smcap">Sentner, David P.</span></td><td><i>I.N.S., New York</i></td><td style="text-align: right"><a href="#Page_13">13</a></td></tr> +<tr><td><span class="smcap">Serviss, Garrett P.</span></td><td><i>Astronomer</i></td><td style="text-align: right"><a href="#Page_33">33</a></td></tr> +<tr><td><span class="smcap">Spiro, Amster</span></td><td><i>City Editor</i></td><td style="text-align: right"><a href="#Page_4">4</a></td></tr> +<tr><td><span class="smcap">Stacy, N.W.</span></td><td><i>News Picture Editor</i></td><td style="text-align: right"><a href="#Page_5">5</a></td></tr> +<tr><td><span class="smcap">Staff Correspondents</span></td><td><i>I.N.S. Staff</i></td><td style="text-align: right"><a href="#Page_13">13</a> and <a href="#Page_14">14</a></td></tr> +<tr><td><span class="smcap">Stanlaws, Penryhn</span></td><td><i>Artist</i></td><td style="text-align: right"><a href="#Page_72">72</a></td></tr> +<tr><td><span class="smcap">Sterrett, Cliff</span></td><td><i>Comic Artist</i></td><td style="text-align: right"><a href="#Page_63">63</a></td></tr> +<tr><td><span class="smcap">Sullivan, Lawrence</span></td><td><i>I.N.S., Washington</i></td><td style="text-align: right"><a href="#Page_13">13</a></td></tr> +<tr><td> </td><td> <br /><b>T</b></td><td style="text-align: right"> </td></tr> +<tr><td><span class="smcap">T.A.D. (T.A. Dorgan)</span></td><td><i>Cartoonist</i></td><td style="text-align: right"><a href="#Page_45">45</a></td></tr> +<tr><td><span class="smcap">Thornburg, R.S.</span></td><td><i>I.N.S., Washington</i></td><td style="text-align: right"><a href="#Page_13">13</a></td></tr> +<tr><td><span class="smcap">Thorp, Tom</span></td><td><i>Sports Writer</i></td><td style="text-align: right"><a href="#Page_49">49</a></td></tr> +<tr><td><span class="smcap">Tolischus, Otto D.</span></td><td><i>I.N.S., Berlin</i></td><td style="text-align: right"><a href="#Page_14">14</a></td></tr> +<tr><td><span class="smcap">Town, Eleanor</span></td><td><i>Sociologist</i></td><td style="text-align: right"><a href="#Page_74">74</a></td></tr> +<tr><td><span class="smcap">Tunney, Gene</span></td><td><i>Contributor</i></td><td style="text-align: right"><a href="#Page_50">50</a></td></tr> +<tr><td> </td><td> <br /><b>V</b></td><td style="text-align: right"> </td></tr> +<tr><td><span class="smcap">Verdier, Edw. W.</span></td><td><i>Comic Artist</i></td><td style="text-align: right"><a href="#Page_66">66</a></td></tr> +<tr><td> </td><td> <br /><b>W</b></td><td style="text-align: right"> </td></tr> +<tr><td><span class="smcap">Walsh, D.J.</span></td><td><i>I.N.S., New York</i></td><td style="text-align: right"><a href="#Page_13">13</a></td></tr> +<tr><td><span class="smcap">Webster, R.</span></td><td><i>Brooklyn Editor</i></td><td style="text-align: right"><a href="#Page_17">17</a></td></tr> +<tr><td><span class="smcap">Weil, Irving</span></td><td><i>Music Critic</i></td><td style="text-align: right"><a href="#Page_26">26</a></td></tr> +<tr><td><span class="smcap">Whitehead, W.C.</span></td><td><i>Auction Bridge Expert</i></td><td style="text-align: right"><a href="#Page_36">36</a></td></tr> +<tr><td><span class="smcap">Wiley, R.H.</span></td><td><i>News Editor</i></td><td style="text-align: right"><a href="#Page_4">4</a></td></tr> +<tr><td><span class="smcap">Williams, W. Albert</span></td><td><i>Ass’t City Editor</i></td><td style="text-align: right"><a href="#Page_4">4</a></td></tr> +<tr><td><span class="smcap">“Wright, Wm.”</span></td><td><i>Financial Expert</i></td><td style="text-align: right"><a href="#Page_22">22</a></td></tr> +<tr><td> </td><td> <br /><b>Y</b></td><td style="text-align: right"> </td></tr> +<tr><td><span class="smcap">Young, Chic</span></td><td><i>Comic Artist</i></td><td style="text-align: right"><a href="#Page_65">65</a></td></tr> +</tbody> +</table> + +<p> </p> + +<p style="text-align: center"> +<img src="images/union.png" width="163" height="57" alt="union label" title="union label" /></p> + + + + + + + + + + + +<pre> + + + + + +End of the Project Gutenberg EBook of What's in the New York Evening Journal, by +New York Evening Journal + +*** END OF THIS PROJECT GUTENBERG EBOOK NEW YORK EVENING JOURNAL *** + +***** This file should be named 20505-h.htm or 20505-h.zip ***** +This and all associated files of various formats will be found in: + http://www.gutenberg.org/2/0/5/0/20505/ + +Produced by Jason Isbell, Linda Cantoni, and the Online +Distributed Proofreading Team at http://www.pgdp.net + + +Updated editions will replace the previous one--the old editions +will be renamed. + +Creating the works from public domain print editions means that no +one owns a United States copyright in these works, so the Foundation +(and you!) can copy and distribute it in the United States without +permission and without paying copyright royalties. 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whatsoever. You may copy it, give it away or +re-use it under the terms of the Project Gutenberg License included +with this eBook or online at www.gutenberg.org + + +Title: What's in the New York Evening Journal + America's Greatest Evening Newspaper + +Author: New York Evening Journal + +Release Date: February 2, 2007 [EBook #20505] + +Language: English + +Character set encoding: ASCII + +*** START OF THIS PROJECT GUTENBERG EBOOK NEW YORK EVENING JOURNAL *** + + + + +Produced by Jason Isbell, Linda Cantoni, and the Online +Distributed Proofreading Team at http://www.pgdp.net + + + + + + + + + +What's in + +_The_ + +NEW YORK EVENING JOURNAL + +_America's Greatest Evening Newspaper_ + + +_A Booklet that tells what is in the New York Evening Journal and why it +has had the largest evening newspaper circulation in America for +Twenty-Nine consecutive years._ + + +NEW YORK EVENING JOURNAL +NEW YORK U.S.A. + + +NEW YORK EVENING JOURNAL + +_The Greatest Circulation of any Evening Newspaper in America and a +Quality Circulation at Three Cents a Copy Daily and Five Cents +Saturday._ + + +Copyright, 1928 +NEW YORK EVENING JOURNAL + + + + +FOREWORD + + +Thirty-three years ago the New York Evening Journal was introduced to +New York under its present ownership. + +Improvements have been constant. The aim has been to give the public a +better and still better newspaper, to make the New York Evening Journal +more attractive and interesting to every member of the family. + +Today, this newspaper is read by the greatest number of men and women in +all income groups. It goes into the homes of the highest earning and +largest spending classes, reaching the worthwhile families of New York +City and its suburbs. + +The New York Evening Journal, through its National and International +News and Feature Services, has access to more of the very best and +highest paid experts, writers, artists and contributors in every +department of newspaper publishing than any evening newspaper in America +outside the Hearst organization. + +For the past quarter of a century the New York Evening Journal has +attracted the largest readership of any evening newspaper in the United +States on the sound principle of greatest service to the greatest number +of men and women in every substantial walk of life. + +Talent, the most expert and brilliant that money can attract, as +exemplified throughout the pages of this booklet, gives you the secret +of READER INTEREST and READER CONFIDENCE in the New York Evening +Journal--an overwhelming PUBLIC PREFERENCE over one hundred per cent +greater than the next largest standard size evening newspaper in New +York City. + +NEW YORK EVENING JOURNAL. + + +[Illustration: ARTHUR BRISBANE, EDITORIAL WRITER + +_New York Evening Journal_] + +Mr. Brisbane writes editorials for the New York Evening Journal and has +done so for many years. His daily editorials are one of the outstanding +reasons why nearly half of all the people in Metropolitan New York, who +buy any New York evening paper, buy the New York Evening Journal every +day. + + + + +ACCURACY + +THE FIRST LAW OF THE NEWS + +"_Get it_ FIRST, _but first get it_ RIGHT" + +THE SLOGAN OF + +New York Evening Journal News Gathering Staff + + +All through its local news staff as well as through the International +News Service Staff the gospel of GET IT RIGHT is stressed and reiterated +twenty-four hours in the day. The man who can't get the habit of +ACCURACY can't stay in this organization though he be the most brilliant +writer living. "_Get it_ FIRST but _first_ get it RIGHT" is at once a +fearless challenge and a solemn pledge of faith. + + +[Illustration: WILLIAM A. CURLEY, EDITOR + +_New York Evening Journal_] + +One of the outstanding editors of America. Born on Manhattan Island and +for many years active in newspaper work in New York City. His experience +also includes editorial direction of newspapers in Chicago, San +Francisco, Los Angeles, Atlanta and Boston. He knows the pulse of +humanity and what pleases and interests the greatest number of +intelligent people throughout New York City and suburbs. + + + + +EDITORIAL AND REPORTORIAL EXECUTIVE STAFF + + +[Illustration: + +ROBERT H. WILEY +_News Editor_ + +AMSTER SPIRO +_City Editor_ + +JOHNSTON D. KERKHOFF +_Assistant City Editor_ + +W. ALBERT WILLIAMS +_Assistant City Editor_ + +J.F.B. HAWTHORNE +_Financial News Editor_ + +THOMAS C. LEONARD +_Make-Up Editor_ + +N.W. STACY +_News Picture Editor_ + +PHILIP KATZ +_Art Editor_ + +CHARLES W. SANDS +_Brooklyn News Editor_ + +J.F. MAHER +_Radio Editor_ + +ARTHUR FOLEY +_Feature Editor_ + +BERNARD G. ARMULLER +_Manager Photo Studio_] + + + + +[Illustration] + +NEWS PICTURES + +WHAT THE CAMERA'S EYE SEES + + +One good picture is worth ten thousand words, says an old proverb. The +Evening Journal is invariably FIRST in serving its readers with +accurate, informative, illuminating and exclusive news pictures. Each +picture must pass the scrutiny of the most critical staff of experts to +be good enough for reproduction in the Evening Journal. New Yorkers know +they get better and more interesting pictures in the Evening Journal +than in any other New York newspaper. + + + + +_SPEED_ + +MEANS LIFE TO THE NEWS + + +_You may have the news beat of a century on your desk. Hold it a half +hour too long--long enough for another paper to print it_ FIRST--_and +for you it is_ YESTERDAY'S NEWS _with all the_ LIFE _ebbed out of it._ + +The News Policy of the NEW YORK EVENING JOURNAL can be summarized in +five sentences: + +_Give all the vital news of the moment._ + _Give it cleanly._ + _Give it accurately._ + _Give it interestingly._ + _Give it succinctly._ + +Back of this clean-cut, vigorous policy of news presentation is the +finest reportorial and editorial talent that money can buy. + +Local news printed in the New York Evening Journal is furnished by the +most adequate staff of reporters and special writers retained by any +evening newspaper in the city. + +Telegraphic news is furnished by the International News Service--with +well equipped offices not only in New York but in Washington, London, +Paris, Rome, Moscow, Peking--with expert representatives all over the +world. In New York City's evening newspaper field International News +Service serves the New York Evening Journal _exclusively_. + + + + +LARGEST AND HIGHEST PAID LOCAL NEWS STAFF IN NEW YORK CITY + + +"Get it FIRST, but first get it RIGHT"--that is the slogan of the New +York Evening Journal's news-gathering staff. This newspaper employs the +largest staff of men and women reporters, photographers, and news +writers of any evening newspaper in America. It pays the highest +salaries and this policy attracts the most capable and brilliant talent. + +[Illustration: + +Richard Williams +Edward McKevitt +Vincent D'Asta +Philip Bendler +Norman Feinberg +Albert Furth +Jack Layer +A.T. Cash +La Monte Waldron +Gerald Sheedy +Harwood Lord +David Balmer +A.B. Housman +Neal Patterson +Karl Kohrs +Howard Savage +F.D. Myers +George Lait +Laffatte Gamnage +James Lanehart +Charles Dunn +William H. Brown +Edward Dixon +Vincent Connolly +David Burchman +Albert Armuller +Harry J. Dixon +W. Wiener +Elmer Archer +Edward Pickwood +Dorothy Clover +Dorothy Van Dyke +Steve Funghini +P.A. MacGregor +J.F. Tierney +Thomas Brooks +George Littlewort +H. Reed McBride +Michael Claffey +Bruce Grant +Leonard McCabe +Jack Skvarla +C.E. Molloy +Alphonse Palumbo] + + + + +INTERNATIONAL NEWS SERVICE REPORTS NEWS OF THE WORLD FOR EVENING JOURNAL +READERS + + +International News Service has firmly established itself as the dominant +press service in the afternoon newspaper field. Its news dispatches, +gathered from every corner of the universe, likewise are published in +newspapers throughout the civilized world. International News Service is +truly international in scope, linking the foremost nations in a +comprehensive news-gathering and news-distributing chain. + +Approximately 60,000 miles of leased wire, used and controlled by +International News Service, distributes its news reports to the Evening +Journal alone in New York and to more than 500 other daily newspapers in +the United States. By cable and radio International News Service +dispatches are sent to sixteen foreign nations in both hemispheres. +Editors of the leading newspapers in Germany, Great Britain, Italy, +Spain, Japan, Norway, Switzerland, Sweden, Brazil, Chile, Argentina and +numerous other countries place the same reliance upon the International +News Service reports as do the editors of leading American afternoon +dailies. + +International News Service is operated under the able General +Managership of Frank Mason, former chief of the Paris Bureau. + +Collection and preparation of its news reports is in the hands of a +highly trained staff of editors and correspondents. This staff is +directed by Barry Faris, General News Manager, who has had more than a +dozen years' experience in press association work and knows thoroughly +every detail of the service. + +George R. Holmes heads a large staff at Washington. Holmes, himself, is +an outstanding authority on news from the National capital, a keen +observer, a vivid writer. William K. Hutchinson, Kenneth Clark, George +Durno, Lawrence Sullivan and William S. Neal are members of the +Washington corps whose achievements have made them widely known to +newspaper editors and readers throughout the United States. + +Copeland C. Burg, in Chicago, Ellis H. Martin in San Francisco and other +staff men in all the leading cities in the United States get the news +for International News Service and write it in individualistic style for +New York Evening Journal readers. + +The International News Service Foreign Staff is a large one. Harry K. +Reynolds, Director of Foreign Service, with headquarters in New York, +was formerly Manager of the London bureau, and he knows intimately every +phase of the foreign service. Harry R. Flory, Manager in London; +Frederic K. Abbott, Manager in Paris, and Otto D. Tolischus, Manager in +Berlin, not only have done noteworthy work in covering the big news +stories themselves, but direct a network of correspondents in their +respective territories that literally covers the world for International +News Service. Edward L. Deuss in Moscow, Guglielmo Emanuel in Rome and +Harold Ballou in Madrid are capable members of the foreign staff who +know their fields thoroughly. Correspondents are maintained as well in +China, Japan, the Philippines, various South American countries and +elsewhere at strategic points for news coverage. + +International News Service correspondents at home and abroad have only +one rule to guide them. That is to get the news and get it right. +Generally, as well, they get it FIRST for New York Evening Journal +readers. + + + + +BIG NEWS + +_TWO DAYS IN ADVANCE!_ + + +The story of three men in the Arctic. + +Above them the cold, gray sky, washed by an impenetrable fog. + +Around them only crashing icebergs, each second grinding out a new +variety of the age-old Arctic death threat. + +One man injured, unable to continue. + +Then the story of the dying man who consigned himself to an icy grave +that his mates might save themselves. And the story of the two men who, +faced with this dilemma, left their pal to die, alone with his thoughts. +Leering icebergs grinding out the death march. + +This is the story of Dr. Finn Malmgren and Captains Marianno and Zappi. + +It first became known to the world when the New York Evening Journal +printed International News Service dispatches via Moscow on Friday, July +13, 1928. The Evening Journal's headlines then read: + + "MALMGREN DESERTED BY MATES; + NOT DEAD WHEN ABANDONED" + +It wasn't until Sunday, July 15, that other New York papers printed the +gripping story the Evening Journal had given New York on Friday, July +13. + +The Evening Journal is _always_ ACCURATE--and FIRST + + + + +INTERNATIONAL NEWS SERVICE COVERS THE EARTH + + +Throughout the World--covering both hemispheres--International News +Service correspondents report important news for New York Evening +Journal readers. Here is an outstanding staff of national and +international news gatherers: + + +NEW YORK OFFICE + +FRANK E. MASON, _General Manager_ +BARRY FARIS, _General News Manager_ +GEORGE T. HARGREAVES, _General Business Manager_ + +James L. Kilgallen +Richard Chaplin +David P. Sentner +Davis J. Walsh +W.S. Cousins +Hubert Malkus +Theodore B. Goetz +William J. Kostka +Henry Caron +Robert Wallace +Les Conklin +Barney Mullady + + +UNITED STATES (Branch Offices) + +ALBANY--RAY BORST, _Bureau Manager_ +ATLANTA--JOHN NIMICK, _Bureau Manager_ +BOSTON--HERBERT CARYL, _Bureau Manager_ +CHICAGO-COPELAND C. BURG, _News Manager_ +CHICAGO--W.S. BRONS, _Regional Director_ +CLEVELAND--C.D. HAWKINS, _Bureau Manager_ +COLUMBUS--EDWARD MAYL, _Bureau Manager_ +DENVER--M.F. DACEY, _Bureau Manager_ +DES MOINES--DON P. DROHAN, _Bureau Manager_ +DETROIT--W.R. STOKLEY, _Bureau Manager_ +FORT WORTH--T.J. O'CONNELL, _Bureau Manager_ +HARRISBURG--C.B. YORKE, _Bureau Manager_ +INDIANAPOLIS--JOHN A. CEJNAR, _State Manager_ +KANSAS CITY--ROBERT JAMES, _Bureau Manager_ +LOS ANGELES--HARRY BERGMAN, _Bureau Manager_ +MEMPHIS--NULL ADAMS, _Bureau Manager_ +MINNEAPOLIS--O.A. ROSENHAUER, _Bureau Manager_ +NEW HAVEN--R.T. BULKELEY, _Bureau Manager_ +PHILADELPHIA--E.L. RAWLEY, _Bureau Manager_ +PITTSBURGH--S.I. NEIMAN, _State Manager_ +PORTLAND--GEORGE L. SCOTT, _Bureau Manager_ +RALEIGH--HENRY LESESNE, _Bureau Manager_ +ST. LOUIS--ROBERT W. GINSBURG, _Bureau Manager_ +SAN FRANCISCO--ELLIS H. MARTIN, _Bureau Manager_ +SPRINGFIELD--LOUIS J. HUMPHREY, _Bureau Manager_ + + +WASHINGTON, D.C. + +GEORGE R. HOLMES, _News Manager_ +KENNETH CLARK, _Assistant News Manager_ + +William K. Hutchinson +George E. Durno +Lawrence Sullivan +William S. Neal +Robert S. Thornburg +Harry Ward +Pierce Miller +Cole Morgan +Arthur T. Newberry + + +FOREIGN SERVICE + +NEW YORK-- + HARRY K. REYNOLDS, _Director_ + FRANK CHARLTON, _Cable Editor_ + A.E. FRADENBURGH, LES FINKELSTEIN + +LONDON-- + HARRY R. FLORY, _Manager_ + F.A. WRAY, J.C. OESTREICHER, CHAS. A. SMITH, J. KINGSBURY + SMITH, ETHEL MARSHALL + +PARIS-- + FREDERICK K. ABBOTT, _Manager_ + ROBERT W. THOMPSON + +BERLIN-- + OTTO D. TOLISCHUS, _Manager_ + WALTER DIETZEL, BARON VON WOELLWARTH, ERIC BOY + +ROME--GUGLIELMO EMANUEL +MOSCOW--EDWARD L. DEUSS +MADRID--HAROLD BALLOU +VIENNA--ALFRED TRYNAUER +SOFIA--CONSTANTINE STEPHANOVE +BRUSSELS--GEORGE A. DETRY +PRAGUE--L. ALLETRINO +BELGRADE--DR. W.A. MORRISON +RIGA--HARRY HIRSCHFELD +LISBON--A. FREIPAS DA CAMARA +SHANGHAI--ALFRED MEYER +PEKING--JOHN ANDREWS GOETTE +TOKYO--JAMES YOUNG +MANILA--HIRAM MERRIMAN +HONOLULU--E.P. IRWIN +COLOMBO--VINCENT DE SILVA +CAIRO--P.S. TAYLOR +ALLAHABAD--J.H. THORNLEY +BOMBAY--C.S. DE ANDRADE +CAPE TOWN--FRANK BURTON +NAIROBI--JOHN MACNAB +WELLINGTON--F.W. SIMMONDS +SIDNEY--J.G. PATON +BUENOS AIRES--DAN CAREY +RIO DE JANEIRO--ARROXELLAS GALVAO +SANTIAGO--ROBERTO GATTICA +HAVANA--A.D. ROBERTS +REYKJAVIK--AXEL THORSTEINSON + + +[Illustration: MARY T. DOUGHERTY + +_Editor of Women's News_] + +Few women have attained pre-eminence in Journalism. Mary T. Dougherty is +outstanding among the few. Her life's work is dedicated to promoting +greater happiness, greater opportunity and greater influence for women. +She knows America's great women, leaders in social, educational, civic +and political spheres. She devotes all her knowledge, experience and +ability to keeping the Evening Journal overwhelmingly FIRST as a home +newspaper. + + +[Illustration: JAMES O'CONNOR, EDITOR + +_Harlem and Bronx Section_] + +Thorough newspaper man who has grown up with the Bronx and uptown New +York. Writes editorials on local topics. Conducts "'ROUND UPTOWN" +column. Edits a real neighborhood section. + +Every day over 122,000 copies of the Evening Journal sold above 110th +Street in Harlem, Bronx, Washington Heights and Westchester County +include this section. + + +[Illustration: RICHARDSON WEBSTER, EDITOR + +_Brooklyn and Long Island Section_] + +A "Dyed-in-the-Wool" Brooklynite from cradle to editorial chair. +Associated with Brooklyn newspapers for many years. Prominent in +Brooklyn's civic, social and commercial life. Edits a section of real +local news for Kings, Queens and Nassau Counties. + +Every day over 234,000 copies of the Evening Journal include this +section, which is thoroughly read in Long Island homes. + + +[Illustration: DR. FRANK CRANE, PHILOSOPHER] + +He knows the problems of the human race. Simplicity of thought and +staunch adherence to an uncompromising philosophy of optimism +distinguish the work of Dr. Frank Crane. His writings are helpful, +encouraging, inspirational. His followers are legion. Thousands of +Evening Journal readers in New York City and suburbs look forward to his +daily articles. His wisdom marks the paths for a happy life. + + +[Illustration: "BILLY BENEDICK," SOCIETY EDITOR] + +"Billy Benedick" ... who is he? He is a member of the most exclusive and +highly placed society set of New York. His newsy quips and chatter about +the doings of socially prominent men and women have established one of +the most extensively read Society News Pages in New York. "Billy +Benedick's" identity is kept secret as his work would obviously be +handicapped were it to be made public. + + +[Illustration: ELSIE ROBINSON, AUTHOR + +"_Listen World!_"] + +Elsie Robinson is, like Dr. Crane, a philosopher ... but one would +hardly call her gentle. She is brisk, though never brusque in setting +forth her views. She likes to jog people out of mental ruts and, judging +by her tremendous popularity among the countless thousands of Evening +Journal readers throughout New York City and its suburbs, they like to +have her do it. Her advice is sound and well taken. + + +[Illustration: HELEN ROWLAND, AUTHOR + +"_Meditations of a Wife_"] + +Often referred to as America's "Bernard Shaw," and as America's wittiest +woman. Satire sparkles through her writings. Her observations on the +foibles of men and women, the joys and sorrows of love and marriage, and +the relief or the lack of it in divorce are always brilliant and +entertaining, yet always "said with a smile." Helen, like George Cohan, +says: "I always leave 'em laughing when I say good-bye." + + +[Illustration: WILLIAM WRIGHT, FINANCIAL COUNSELOR + +_Investors' Service Bureau_] + +Thorough familiarity with the investment securities market has +established him as an authority. Accuracy and informed judgment +characterize his reports. In close contact with the financial world, he +delves into the resources and development of corporate business. A keen +student of finance, he is qualified to give sound and unbiased advice to +countless thousands of Evening Journal readers annually. + +DURING 1927 + +12,000 + +NEW YORK EVENING JOURNAL + +_readers addressed letters to_ + +"WILLIAM WRIGHT" + +_Seeking advice on investment problems_ + + An analysis of these 12,000 inquiries disclosed that 63% had + a total of about $25,000,000 actually on hand for investment + or already invested in securities. + +21% specified definite sums of money available for immediate +investment--_totaling approximately_ $10,000,000. + +42% gave lists of securities already held, the market value +conservatively estimated at $15,000,000. + +More than 1,000 New York Evening Journal readers continue to write in +every month for help in solving their problems. "William Wright" is +giving these readers his helpful and expert advice every day, from his +vast store of financial knowledge. + + +[Illustration: "RUTH MASON", COOKING EXPERT + +(MRS. ERNEST HOFTYZER) + +_Domestic Science_] + +Good things to eat, recipes for cakes, pies and a variety of tempting +dishes, appetizing menus, economical marketing, preserving--all these +are a part of Ruth Mason's articles in the Evening Journal. Tens of +thousands of housewives read Ruth Mason's helpful articles regularly and +write to her for advice. Additional thousands listen-in to her cooking +lectures broadcast over WHN and WPAP. + +ONE ANNOUNCEMENT + +_on the_ + +Evening Journal Cooking Page + +BROUGHT 14,000 LETTERS + +_from Evening Journal Readers to_ + +_RUTH MASON_ + +Requesting copies of a New Cook Book issued by the Bureau of Home +Economics of the U.S. Dept. of Agriculture, Washington, D.C. + +[Illustration: + +A New Cook Book for All Evening Journal Readers + +The New York Evening Journal, hoping to render a real public service, +has made arrangement with the Bureau of Home Economics of the United +States Department of Agriculture, at Washington, D.C., to distribute, +free of charge, a new cook book that will be of service to all busy +housewives. + +It contains eighty-six pages, including seventy different menus and +three hundred recipes, each and every one written and tested by the most +eminent food experts in the United States. + +There is a copy for every Journal reader and at no cost. + +Just write Miss Ruth Mason, Evening Journal Cooking Expert, No. 2 +Columbus Circle, and ask her to send you a copy of the new cook book. + +For the convenience of busy housewives we attach a coupon below: + +MISS RUTH MASON, + Evening Journal Cooking Expert, + Care Evening Journal, No. 2 Columbus Circle, + NEW YORK CITY. + +DEAR MISS MASON: + +Please send me a copy of the new cook book containing seventy menus and +three hundred recipes. + +Name ____________________________ +Street address __________________ +City _______________ State ______ + +Reproduction in reduced size, of announcement from the Evening Journal +Cooking Page.] + + +[Illustration: IRVING WEIL, COMMENTATOR ON MUSIC] + +Ranked by the great masters of music as one of the most brilliant +metropolitan reviewers. A music critic in the fullest sense. His +opinions are distinguished alike for their soundness and the wit with +which they are expressed. Irving Weil has reviewed for Evening Journal +readers all the great and near great musical events for over fifteen +years. He has the confidence of a legion of music lovers among the +largest audience of evening newspaper readers in America. + + +[Illustration: JOHN ANDERSON, DRAMATIC CRITIC] + +John Anderson writes entertainingly and authoritatively on the drama. He +tells what a play is about and then gives his own reactions. He does not +belong to the "let-us-pat-each-other-on-the-back" school of critics, but +devotes his column daily to interesting discussions of what is actually +happening in the world of the theatre. Mr. Anderson was formerly on the +Evening Post and is recognized as the highest type of drama writer in +New York. + + +[Illustration: ROSE PELSWICK, MOTION PICTURE EDITOR] + +Acknowledged by producers, directors, film stars and the public alike as +an authority on the silver screen art. Her clever articles on motion +pictures and personalities in the movie world are the best of their kind +published in New York. Tens of thousands of fans read what Rose Pelswick +says in the Evening Journal every day and "listen-in" on her Radio Movie +Club programmes over WHN and WPAP. + + +[Illustration: ERNEST HOFTYZER, EDITOR OF FOOD PAGES] + +A twentieth century exemplar of the famous Greek philosopher, Epicurus, +acknowledged authority on the art of good eating. Mr. Hoftyzer is a +modern day food expert who stresses the importance of pure foods and +explains the principles of nourishment which promote life and health. +His timely articles on marketing, what to buy and when to buy, are +followed regularly by housewives in the Evening Journal homes. + + +[Illustration: NELL BRINKLEY, GENIUS AMONG ARTISTS] + +To see and set down as no other artist of her generation does is Nell +Brinkley's unique and amazing gift. Every picture has a charm and +distinction all its own. Evening Journal readers love Nell Brinkley--she +has made their lives happy with beautiful thoughts which radiate from +her fascinating portrayals of romance and life. Nell Brinkley's drawings +and romantic descriptions appear regularly in the Evening Journal's +daily Magazine Page. + + +[Illustration: W.S. COUSINS, FINANCIAL EXPERT] + +Formerly associated with the American Banking Institute and now +Financial Editor of International News Service, he is one of America's +recognized experts on finance and business. He writes interestingly, +informatively and authoritatively on the big financial subjects of the +moment. His daily articles in the New York Evening Journal have +attracted a vast audience of readers throughout New York City and its +suburbs interested in business and finance. + + +[Illustration: T.E. POWERS, ACE OF CARICATURISTS] + +Unquestionably the greatest cartoonist of the age. His pen combines the +master strokes of the artist and a broad knowledge of politics and +public affairs. He gives Evening Journal readers the "high lights" of +the news of the day and portrays unerringly the virtue or villainy of +public characters. Powers' outstanding talent has helped to make the +Journal the most interesting evening newspaper in America. + + +[Illustration: GARRETT P. SERVISS, ASTRONOMER] + +He writes the story of the stars and tells it fascinatingly every day in +the Evening Journal. His mail exceeds that of any other contributor. He +treats authoritatively on the science of astronomy, yet captures and +holds the attention of the reader who has no technical knowledge of the +subject. Thousands of students of the heavens above follow his daily +writings in the New York Evening Journal. + + +[Illustration: BEATRICE BURTON, FAMOUS NOVELIST] + +She is outstanding among the highest paid women writers of newspaper +serials in America. Being the wife of a famous newspaper man she has a +keen understanding of what the newspaper reader seeks in fiction. Her +novels such as: "Hollywood Girl," "Money Love" and "Gilded Kisses" have +attracted intense interest among the largest audience of evening +newspaper readers in America. + + +[Illustration: ELENORE MEHERIN, AUTHOR] + +One of the most successful writers of serial stories for newspapers in +the country. Author of "Chickie," "Sandy," "Shackled Souls," "Her +Fling," "Hearts Aflame" and "Jerry," stories that depict life and fire +the imagination. All of these have appeared in the New York Evening +Journal--more are expected. Elenore Meherin's fiction grips and holds +reader interest from first to last installment. + + +[Illustration: WILBUR C. WHITEHEAD + +AUCTION BRIDGE EXPERT] + +One of the foremost authorities on the game of bridge. He "plays" a game +every day in the columns of the Evening Journal and writes with such +clarity that experts and novices alike understand. Tens of thousands of +bridge fans read his column daily. Thousands of Bridge Games throughout +New York and suburbs are played nightly according to Wilbur C. +Whitehead's "Sound Auction Bridge" which appears in the New York Evening +Journal. + + +[Illustration: MARGARET SANTRY + +DIRECTOR RADIO PROGRAMMES] + +Countless thousands of homes in Metropolitan New York "tune-in" daily to +New York Evening Journal Radio Programmes. Tens of thousands "listen-in" +to broadcasts by Ruth Mason, cooking expert; Rose Pelswick, Motion +Picture Editor; and an incomparable array of professional entertainers +and educators. Radio fans follow the radio news and programmes arranged +by Margaret Santry every day in the New York Evening Journal. + + +[Illustration: JOHNNY FARRELL, GOLF EXPERT + +_National Open Golf Champion_] + +Victor of 1928 Olympia Fields tournament, notable for the spectacular +36-hole play-off, in which Johnny defeated the great Bobby Jones. +Farrell, former caddie on the Westchester links, famous professional and +a master tutor of the "ancient and honorable" game tells Evening Journal +readers how to improve their golf. New York golfers follow the +champion's expert advice exclusively in the Evening Journal. + + +[Illustration: MAUREEN ORCUTT, GOLF EXPERT + +_Women's Metropolitan Golf Champion_] + +Women's interest in sports is fast approaching that held by men. Miss +Orcutt knows her golf and writes authoritatively about the game, about +women in golf, and other women's sports. Women in New York and +throughout the suburbs follow Maureen Orcutt's articles on golf +regularly in the Evening Journal. Miss Orcutt has the unique distinction +of being able to write as well as she plays championship golf. + + +[Illustration: MME. MARIA JERITZA, STAR OF OPERA + +_Writer on the Secrets of Beauty_] + +Prima Donna of the Metropolitan Opera Company, and herself one of the +most beautiful women in America, Mme. Jeritza tells Evening Journal +readers her secrets of beauty. She has studied the art of creating and +preserving beauty and writes authoritatively. Being a highly cultured +and professionally successful woman her great aim is to render a service +of helpfulness to the greatest possible number of women. + + +[Illustration: MRS. CORNELIUS BEECKMAN + +_Arbiter of Correct Social Manners_] + +Mrs. Beeckman is one of America's greatest authorities on the customs +and usages of good society. Thousands of substantial, serious-minded men +and women write to her about the proper thing to do or say in a given +situation. She renders an invaluable service to Evening Journal readers. +Her frank advice and suggestions are widely read in the columns of this +newspaper each and every day. + + +[Illustration: DOROTHY FLACK, ARTIST EXTRAORDINARY + +_A Genius in the Portrayal of Women_] + +One of America's few artists with the rare gift of imagining the +situation she draws as well as the sentiments of those who look at it. +Dorothy Flack's charming girls have an irresistible fascination for +Evening Journal readers. She stands second only to the famous Nell +Brinkley and the drawings of both these distinguished artists appear on +the Magazine Page in the New York Evening Journal. + + +[Illustration: CHARLES A.L. REED, A.M., M.D. + +_Former President, American Medical Ass'n_] + +Dr. Reed is one of America's most distinguished medical men--he writes +authoritatively about the ills to which human kind is heir, also of the +psychology of health and sickness. His writings have a big following +among women readers of the Evening Journal--their welfare and that of +their children comprise a great part of his suggestions on health. He is +the Health Counselor in Evening Journal homes. + + +[Illustration: W.S. FARNSWORTH, SPORTS EDITOR + +_Famous Sports Writer of Outstanding Events_] + +Sporting news with a punch! Experts to write about and report each +branch of sports. Those are the cardinal principles which guide New +York's greatest Sports Editor. Farnsworth, noted reporter himself, has +covered all the outstanding sporting events in recent years. His word +story of the "Battle of the Century," the World's Series or the Army and +Navy Gridiron Classic is as thrilling as the event itself. + + +[Illustration: "TAD" (T.A. DORGAN) + +_King of Sporting Writers and Cartoonists_] + +Experts throughout the Sporting World say "TAD" is the greatest sporting +cartoonist of all time. "INDOOR" and "OUTDOOR SPORTS" put "T.A.D." in a +class by himself. He has originated more slang phrases which have +attained national popularity than any other American. These pungent +contributions to the colloquial native language have made "T.A.D." +beloved by over two million Journal readers. + + +[Illustration: W.M. ("BILL") CORUM, SPORTS EXPERT + +_Famous Writer and Columnist_] + +The "Sports" column by "Bill" Corum is the best of its kind on any +Sports Page in America. "Bill" knows his sports. He gives Evening +Journal readers the facts plus inimitable observations. His puns, +wisecracks and reverse English season the day's sporting dish. Nearly +half of all the men and women who buy any New York evening paper buy the +Evening Journal daily--and "Bill" Corum alone is a good reason. + + +[Illustration: SID MERCER, SPORTS EXPERT + +_Greatest Writer of Boxing News_] + +Superior all-around writers are as rare as the same kind of athletes. +Sid Mercer, President of the New York Sports Writers' Association, +combines the unique faculty of being an authoritative critic in all +lines of sports. His account of a major boxing contest is the next best +thing to having a ringside seat. Evening Journal readers know this and +get their ringside views from Sid for every important boxing event. + + +[Illustration: HAL COFFMAN, ARTIST EXTRAORDINARY + +_Portrays News and Sports Events_] + +He takes the motive back of the day's news for his text and makes his +pictures preach a powerful sermon. With unerring skill he packs the +"cause and effect" of a lifetime story into a single drawing. He is +equally gifted in portraying the serious or humorous side of any big +news or sports event. The New York Evening Journal is Coffman's pulpit. +He addresses the largest congregation of evening newspaper readers in +America through the Evening Journal. + + +[Illustration: TOM THORP, SPORTS EXPERT + +_Football and Horse Racing_] + +Former collegiate athletic star. Captained Columbia Varsity Elevens +1901-04. Selected for "All-American" honors. Coached at Virginia, +Fordham, Stevens, Manhattan, Columbia and New York University. Umpire in +Yale-Harvard, Harvard-Princeton, Army-Navy, Penn-Cornell and Army-Yale +games. Only Racing Expert with knowledge of training methods. His +selections most widely read of any writer on turf affairs in New York +newspapers. + + +[Illustration: GENE TUNNEY, BOXING CHAMPION + +_Writes Signed Articles_] + +"Gene Tunney is a worthy model for manly youth," says Rev. Francis P. +Duffy, famous fighting chaplain of the old 69th Regiment. The strength +of his talks, writings and example is the fact that he lives up to the +rules of clean living and good sportsmanship. New York's boys and young +men read Gene Tunney's articles regularly in the Evening Journal. He +tells them how to strengthen their bodies and keep in robust health. + + +[Illustration: FORD C. FRICK, SPORTS EXPERT + +_Famous Reporter on Big League Baseball_] + +Travels with the YANKEES--writes about them for Evening Journal readers +throughout the season. His pen pictures of big sporting events are said +to be "better than a photograph, as impressive and stirring as big +news." "When it's slugged by Ford C. Frick, it's a knockout." That +accounts for the host of men and women readers who look for his writings +daily in the Sports Pages of the New York Evening Journal. + + +[Illustration: CHARLEY PADDOCK, CHAMPION SPRINTER + +_To Report Olympic Games_] + +A sporting event of international interest--the Olympic Games--covered +for Evening Journal readers by the famous athlete and crack sprinter, +Charley Paddock. His wide acquaintance among notable athletes and +knowledge of athletics in general give him an insight into every branch +of sports. Experts to report each and every branch of sports--that is +the reason Evening Journal Sports Pages are so well read. + + +[Illustration: FRANK (BUCK) O'NEILL, SPORTS EXPERT + +_Baseball and Boxing Contests_] + +Practically lives with the GIANTS throughout the baseball season. His +play by play reports of each game give Evening Journal readers +everything but the applause. Acknowledged expert on boxing, covers the +big fights and officiates as radio announcer in giving the blow by blow +description. "Buck" O'Neill is a sporting writer with the PUNCH on the +diamond, at the "mike" and in the "ring." + + +[Illustration: GARRY SCHUMACHER, SPORTS EXPERT + +_Baseball and Other Major Sports_] + +He follows the "ROBINS" and reports every game and every play for +Evening Journal readers. Schumacher's vivid descriptions of baseball +plays bring the real thrills of the game right into New York Evening +Journal homes. Countless thousands of Brooklynites who root for the +"ROBINS," and follow every play and every game, depend on Garry +Schumacher's reports in the Evening Journal. + + +[Illustration: JOHN McGRAW, BASEBALL EXPERT + +_Manager, New York Giants_] + +The man who has won more pennants than any man in baseball, writes +signed articles on the game for Evening Journal readers. He is +unquestionably the leading authority on the subject. McGraw packs in +50,000 fans at the Polo Grounds but writes for nearly half of all the +men and women who buy any New York evening newspaper--that's the half +who read the Evening Journal in preference to other evening papers. + + +[Illustration: JOHN P. MEDBURY, HUMORIST + +_America's Greatest Mirth Producer_] + +His writings in the Evening Journal are the most sensational, humorous +additions to the present era of American literature. Recognized among +humorous writers of the country as the "greatest giggle generator," "the +liveliest laugh laureate" and "the champion chuckle cannonader." +Medbury's humor, under the title of "Maybe I'm Wrong," appears in the +New York Evening Journal daily. + + +[Illustration: GEORGE HERRIMAN, ARTIST + +_Creator of the Immortal "Krazy Kat"_] + +Cartoonists, artists, humorists, authors, producers ... all are +unanimous in voting "Krazy Kat" and "Ignatz the Mouse" headliners among +comics. A cat ... a mouse ... a brick ... a dog "cop" ... these are the +whimsical characters that have made Herriman a billionaire in laughs. +Evening Journal readers are not afraid to laugh ... they have made +"Krazy Kat" a member of the family. + + +[Illustration: JOE McGURK, CARTOONIST + +_Creator of "Kayo Tortoni"_] + +"Kayo Tortoni" is acknowledged the most famous woman character in sports +cartoons. She enters every branch of athletics and leads the vogue in +sports togs. Joe McGurk's fascinating portrayals of Kayo's sporting +proclivities put the "Oh!" into Evening Journal's sports pages. McGurk's +cartoons of boxing contests are looked forward to by a host of boxing +fans. + + +[Illustration: HARRY HERSHFIELD, ARTIST + +_Cartoonist, Humorist, Wise-Cracker_] + +Known to millions as the creator of "Abie the Agent." His latest +contribution is "Broadway Unlimited." Will Rogers, Tad, Roxy, Ziegfeld, +and a multitude of Broadway's "Leading Lights" say it is "THE BEST +COLUMN" in New York. Hershfield knows New York and New York knows +Hershfield through the columns of the New York Evening Journal. + + +[Illustration: AD CARTER, ARTIST + +_Creator of "Just Kids"_] + +It is because Ad Carter's uproarious little characters are so genuinely +"Just Kids"--real kids--the kind you grew up with--that "Just Kids" +captivates the hearts of young and old alike. Ad Carter's "Just Kids" +recently accomplished a great work in teaching kiddies to play safe, to +look before you cross--think how that pleases mothers and fathers! +413,743 boys and girls joined the "Just Kids" Safety Club. + +413,743 + +BOYS _and_ GIRLS + +JOINED + +"JUST KIDS" + +SAFETY CLUB + + The "Just Kids" Safety Club idea was originated by Ad Carter, + the Evening Journal's famous cartoonist and creator of the + daily comic strip entitled "Just Kids." + + _Each boy and girl cut the application blank from the Evening + Journal, filled it in, giving name, address, age, proposed by + parent or adult and endorsed by boy or girl friend._ + +The sole purpose of this constructive work was to prevent accidents, +save lives, make "Kids" more careful. + +Every club member was cautioned to: "Remember to look up and down before +crossing the street." + +A total of 413,743 applications to the "Just Kids" Safety Club were +received and every member obtained a "Just Kids" Safety Club button. + + +[Illustration: RUBE GOLDBERG, ARTIST + +_Creator of "Bobo Baxter"_] + +One of America's best known and most popular cartoonists. Famous for the +ludicrous "Boob McNutt," the most foolish "Foolish Questions" and his +involved mechanisms for doing simple things. Rube Goldberg's host of +admirers throughout New York City and suburbs look forward to his latest +comic creation, "Bobo Baxter," appearing in the Evening Journal daily. +Goldberg is a comic star of the first magnitude. + + +[Illustration: CLIFF STERRETT, ARTIST + +_Creator of "Polly and Her Pals"_] + +Who hasn't heard about "Pa" and "Ma" and "Polly" and "Neewah"? This +comic has an appeal for every member of the family. Evening Journal +readers get hearty chuckles out of the predicaments of the "Hon. Pa" and +his comeback to "Ma" ... they enjoy the prancings of the modern Polly +and watch Neewah's futile attempts to save Pa from the wrath of the +women. It's a classic among "family" comics. + + +[Illustration: WALTER HOBAN, ARTIST + +_Creator of "Jerry on the Job"_] + +"Jerry" is the brightest, wittiest, snappiest and most clever of all +OFFICE BOYS. Hoban keeps "Jerry" on the job and his job is to make folks +laugh. In this respect "Jerry" is the most efficient office boy in +America--and Evening Journal readers know it. Hoban's "Jerry on the Job" +has attracted a multitude of admirers and they find their favorite comic +in their favorite evening paper six days a week. + + +[Illustration: CHIC YOUNG, ARTIST + +_Creator of "Dumb Dora"_] + +Trim little, pert little, chic Dumb Dora attracts a world of interest +among Evening Journal readers. She is "not so dumb" and that's where the +fun comes in. Men like "Dora" because she is clever. Women like "Dora" +because she has charm and sense and is always good for a delicious +laugh. Dora reflects the dash and independence of modern day flappers +for Evening Journal readers in New York City and suburbs. + + +[Illustration: EDWARD WELLINGTON VERDIER, ARTIST + +_Creator of "Little Annie Rooney"_] + +Verdier's cartoons tell a story chock-full of exciting interest for the +kiddies. Boys, girls and wee tots gather 'round the Evening Journal +comic page every evening intensely absorbed in the continued story of +the adventures of "Little Annie Rooney." Verdier's comic strip grips and +holds juvenile interest week in and week out the year around in the +Evening Journal. + + +[Illustration: RAY McGILL, ARTIST + +_Creator of "Journalisms"_] + +A comic artist with a keen sense of news! He draws a daily strip for +Evening Journal readers giving them a humorous view of current +happenings. McGill has created something NEW in cartoons--no comic strip +in American newspapers is comparable to it. Evening Journal readers get +a "big kick" out of McGill's "Journalisms" because each drawing is up to +the last minute in news interest. + + +[Illustration: SEGAR, ARTIST + +_Creator of "Thimble Theatre"_] + +Past master in creating the comic strip with a side-splitting wallop. +Segar's inspirations are light, frivolous humor based on some ridiculous +suggestion. The "Thimble Theatre" in the Evening Journal plays to the +largest audience of evening newspaper readers in America. That means +nearly half of all the people in New York who buy any New York evening +newspaper. + + +[Illustration: SIR HARRY LAUDER, COMEDIAN + +_Famous for Wit and Humor_] + +He tells a Scotch story every day in the Evening Journal. This +world-famous wit and comedian has a multitude of friends and admirers in +New York. They look forward to "Hae ye heard this one?" every day in +their favorite news paper. Sir Harry has a big following in the theatre. +His Evening Journal audience in single file would reach from New York to +Indianapolis. + + + + +HOME JOURNAL + + +the complete magazine section, printed in colors, published every +Saturday and sold with the regular issue of the New York Evening Journal +at 5c a copy. + +The Home Journal, with its all-star cast of writers and contributors is +looked forward to and thoroughly read in the greatest number of worth +while homes throughout New York City and suburbs. + +The New York Evening Journal is a FAMILY INSTITUTION. Men, women and +children read the Evening Journal day in and day out. Saturday is no +exception. The circulation of the New York Evening Journal on Saturdays +at 5c a copy averages greater than on other days of the week when it +sells at 3c a copy. + + +[Illustration: JACK LAIT, EDITOR HOME JOURNAL + +_Saturday Magazine Section_] + +Called the de Maupassant of modern short story writers ... movie +scenarist ... witty contributor to books of American Comedies ... expert +and thoroughly experienced newspaper man, Jack Lait makes the Home +Journal (Saturday Magazine) the most interesting and best read magazine +section published by any evening newspaper in America. + + +[Illustration: PENRYHN STANLAWS, FAMOUS ARTIST + +_Creator of "Frivolous Flossie"_] + +The "Stanlaws Girl" is acknowledged the most beautiful type of feminine +America. Stanlaws vies with Ziegfeld in glorifying beauty. His latest +creation is a series entitled "Frivolous Flossie" who reflects Stanlaws' +studies of society, stage and film beauties. "Frivolous Flossie" +delights Evening Journal readers every week on the cover of the Saturday +Home Journal. She outrivals Paris in a daring display of fashion. + + +[Illustration: JOSEPHINE HUDDLESTON + +_Famous Model and Beauty Expert_] + +Great artists and sculptors declare Miss Huddleston one of America's +most beautiful women. She was one of the original exponents of eurythmic +exercises. Her articles tell and show Evening Journal readers how +physical culture, beauty and charm of personality and bearing may be +developed. Miss Huddleston's host of admirers follow her articles +regularly in the Saturday Home Journal. + + +[Illustration: ELEANOR TOWN, SOCIOLOGIST + +_Marital Problems and Cause of Divorce_] + +The constantly increasing number of divorce cases among the elite is a +subject of intense interest to men and women in all substantial walks of +life. Eleanor Town, a keen student of social science, analyzes the cause +of prominent marital dissolutions, points to the solution and tells the +facts interestingly for Evening Journal readers every Saturday in the +Home Journal. + + + + +THE HOUSEHOLD PAGE + +BY "GOOD HOUSEKEEPING" INSTITUTE + +_In their fully equipped modern laboratories the latest inventions in +household devices are tested by scientifically trained men and women_ + + +Every issue of the Saturday Home Journal contains a page contributed by +experts associated with the internationally recognized Good Housekeeping +Institute. This feature gives Evening Journal readers authoritative +articles on home economics, domestic science and other subjects of +direct interest to housewives. New household devices that have been +scientifically tested, new cooking methods evolved to save time and +labor, recipes that are thoroughly tested and standardized--such vital +information is carried into Evening Journal homes through the Saturday +Home Journal. + +The HOUSEHOLD PAGE contains luncheon and dinner menus for each day of +the week, recipes tested in the Institute's Kitchens and valuable helps +on marketing. + + + + +The Dominant Position of the + +NEW YORK EVENING JOURNAL + +in the New York Market + + +CITY & SUBURBAN CIRCULATIONS + +NEW YORK EVENING NEWSPAPERS + +STANDARD SIZE + +A.B.C. Publishers' Statement for 6 months +Ending March 31, 1928 + +THE LOCAL CIRCULATION OF THE NEW YORK EVENING JOURNAL IS + +356,903 More than the Evening World +377,410 More than the Evening Sun +443,451 More than the Evening Telegram +575,231 More than the Evening Post + +[Illustration: + +New York Evening Journal 648,344 +Evening World 291,441 +Evening Sun 270,934 +Evening Telegram 204,893 +Evening Post 73,113] + +Nearly half of the worthwhile families who buy any standard New York +Evening Newspaper buy the New York Evening Journal + + + + +_8 Points of Leadership_ + +_Among New York Evening Newspapers_ + + +1. TOTAL CIRCULATION--the New York Evening Journal has more than +_double_ the circulation of the next standard size evening paper and +more than the next two combined, plus over 80,000 copies a day! + +2. CITY CIRCULATION--the Evening Journal's City Circulation exceeds the +city circulation of the next two standard evening papers combined! + +3. BROOKLYN CIRCULATION--the Evening Journal's City Circulation in +Brooklyn, Queens and Long Island about equals that of the three Brooklyn +daily papers combined! + +4. UPTOWN NEW YORK CIRCULATION--the Evening Journal sells over 100,000 +copies each day in Harlem, Bronx, Washington Heights, Fordham and +Westchester County. + +5. WESTCHESTER CIRCULATION--in this wealthiest suburban territory in the +United States the circulation of the Evening Journal nearly equals that +of all other standard size New York evening newspapers combined! + +6. LONG ISLAND CIRCULATION--in towns within New York suburban territory +the Evening Journal outsells all other New York evening papers combined! + +7. NEW JERSEY CIRCULATION--in towns within New Jersey territory the +Evening Journal outsells all New York evening papers combined! + +8. SUBURBAN CIRCULATION--throughout suburban New York within the +fifty-mile shopping area the Evening Journal has more circulation than +all other New York evening newspapers combined. + + + + +THE RICHEST SALES AREA IN AMERICA + +[Illustration: [map]] + +_Dominated by the_ + +NEW YORK EVENING JOURNAL + + +The New York Evening Journal is read by the greatest number of men and +women in all income groups. It goes into the homes of the high earning +and largest spending classes, reaching the worthwhile families +throughout New York City and its wealthy suburbs. + + + + +_OVER 100% AHEAD!_ + + +Over one hundred per cent ahead of the next nearest standard newspaper +in the evening field for more than twenty-five consecutive years!--that +is the circulation record of the New York Evening Journal. + +Reader interest in the New York Evening Journal is registered by the +number of people who buy it in preference to all other New York evening +newspapers. It goes home, stays home and is thoroughly read in the +greatest number of worthwhile homes because it is interesting to every +member of the family. + +This overwhelming public confidence and preference for the New York +Evening Journal has made it "America's Greatest Evening Newspaper" and +the most productive medium for local and national advertisers. + + + + +PUBLIC APPRAISAL + +_What the Metropolitan New York Public Pays Each Year for New York +Standard Size (6-Day) Morning and Evening Newspapers_ + + +[Illustration: + +Morning Her-Trib $1,781,405 +Evening Telegram $1,912,595 +Morning Times $2,075,833 +Evening World $2,735,397 +Evening Journal $6,638,915 +Evening Sun $2,407,641 +Morning World $1,918,123 +Morning American $1,788,874 +Evening Post $578,645] + +The Metropolitan New York Public Pays $6,638,915 Annually--at 3c and 5c +a Copy--for the New York Evening Journal. + + + + +INDEX + + +The New York Evening Journal has the largest, highest paid and most +distinguished staff of editors, reporters, correspondents, experts, +writers, artists and contributors of any evening newspaper in America. + + + PAGE +A + +ABBOTT, FREDERICK K. _I.N.S., Paris_ 14 +ANDERSON, JOHN _Dramatic Critic_ 27 +ARMULLER, B.G. _Mgr. Photo Studio_ 5 + + +B + +BALLOU, HAROLD _I.N.S., Madrid_ 14 +BEECKMAN, MRS. C. _Etiquette_ 41 +"BENEDICK, BILLY" _Society Editor_ 19 +BORST, RAY _I.N.S., Albany_ 13 +BRINKLEY, NELL _Artist_ 30 +BRISBANE, ARTHUR _Editorial Writer_ 1 +BRONS, W.S. _I.N.S., Chicago_ 13 +BURG, COPELAND C. _I.N.S., Chicago_ 13 +BURTON, BEATRICE _Novelist_ 34 + + +C + +CARTER, AD _Comic Artist_ 60 +CHAPLIN, RICHARD _I.N.S., New York_ 13 +CHARLTON, FRANK _I.N.S., Cable Editor_ 14 +CLARK, KENNETH _I.N.S., Washington_ 13 +COFFMAN, HAL _Artist_ 48 +CORRESPONDENTS _I.N.S. Staff_ 13 and 14 +CORUM, W.M. _Sports Writer_ 46 +COUSINS, W.S. _Financial Expert_ 31 +CRANE, DR. FRANK _Philosopher_ 18 +CURLEY, W.A. _Editor_ 3 + + +D + +DEUSS, EDW. L. _I.N.S., Moscow_ 14 +DOMINATION _Circulation_ 76 +DOUGHERTY, MARY _Women's News Editor_ 15 +DURNO, GEO. E. _I.N.S., Washington_ 13 + + +E + +EMANUEL, G. _I.N.S., Rome_ 14 + + +F + +FARIS, BARRY _I.N.S. Gen. News Mgr._ 13 +FARNSWORTH, W.S. _Sports Editor_ 44 +FARRELL, JOHNNY _Golf Expert_ 38 +FLACK, DOROTHY _Artist_ 42 +FLORY, HARRY R. _I.N.S., London_ 14 +FOLEY, ARTHUR _Feature Editor_ 5 +FOREIGN NEWS STAFF 13 and 14 +FRICK, FORD C. _Sports Writer_ 51 + + +G + +GOLDBERG, RUBE _Comic Artist_ 62 +GOOD HOUSEKEEPING _Household Page_ 75 + + +H + +HARGREAVES, GEO. T. _I.N.S. Gen. Bus. Mgr_ 13 +HAWTHORNE, J.F.B. _Financial News Editor_ 5 +HERRIMAN, GEO. _Comic Artist_ 57 +HERSHFIELD, HARRY _Comic Artist_ 59 +HOBAN, WALTER _Comic Artist_ 64 +HOFTYZER, ERNEST _Food Page Editor_ 29 +HOLMES, GEO. R. _I.N.S., Washington_ 13 +HOME JOURNAL _Magazine Section_ 70 +HUDDLESTON, JOSEPHINE _Beauty Expert_ 73 +HUTCHINSON, W.K. _I.N.S., Washington_ 13 + + +I + +INTERNAT'AL NEWS SERVICE 10 and 11 +INTERNATIONAL NEWS STAFF 13 and 14 +INVESTORS' SERVICE BUREAU _Letters Analyzed_ 23 + + +J + +JERITZA, MME. M. _Beauty Expert_ 40 +"JUST KIDS" _Safety Club_ 61 + + +K + +KATZ, PHILIP _Art Editor_ 5 +KERKHOFF, JOHNSTON _Ass't City Editor_ 4 +KILGALLEN, JAS. L. _I.N.S., New York_ 13 + + +L + +LAIT, JACK _Editor Home Journal_ 71 +LAUDER, SIR HARRY _Humorist_ 69 +LEADERSHIP _Circulation_ 77 +LEONARD, T.C. _Make-up Editor_ 5 + + +M + +MAHER, J.F. _Radio Editor_ 5 +MASON, FRANK E. _I.N.S. General Mgr._ 13 +"MASON, RUTH" _Cooking Expert_ 24 +MEDBURY, JOHN P. _Humorist_ 56 +MEHERIN, ELENORE _Author_ 35 +MERCER, SID _Sports Writer_ 47 + + +Mc + +MCGILL, RAY _News Cartoonist_ 67 +MCGRAW, JOHN _Contributor_ 55 +MCGURK, JOE _Cartoonist_ 58 + + +N + +NEAL, WM. S. _I.N.S., Washington_ 13 +NEWS PICTURES _The Best_ 6 +NEWS STAFF _Local News_ 8 and 9 +NEW YORK MARKET 78 + + +O + +O'CONNOR, JAMES _Bronx Editor_ 16 +O'NEILL, FRANK (BUCK) _Sports Writer_ 53 +ORCUTT, MAUREEN _Golf Expert_ 39 + + +P + +PADDOCK, CHARLEY _Contributor_ 52 +PELSWICK, ROSE _Movie Editor_ 28 +PHOTOGRAPHERS _News Staff_ 8 and 9 +POWERS, T.E. _Caricaturist_ 32 +PUBLIC APPRAISAL _Graphic Chart_ 80 + + +R + +REED, DR. CHAS. _Health Expert_ 43 +REPORTERS _News Staff_ 8 and 9 +REYNOLDS, H.K. _I.N.S. Dir. Foreign Ser._ 14 +ROBINSON, ELSIE _Author_ 20 +ROWLAND, HELEN _Humorist_ 21 + + +S + +SANDS, CHAS. W. _Brooklyn News Editor_ 5 +SANTRY, MARGARET _Radio Program Director_ 37 +SCHUMACHER, GARRY _Sports Writer_ 54 +SEGAR _Comic Artist_ 68 +SENTNER, DAVID P. _I.N.S., New York_ 13 +SERVISS, GARRETT P. _Astronomer_ 33 +SPIRO, AMSTER _City Editor_ 4 +STACY, N.W. _News Picture Editor_ 5 +STAFF CORRESPONDENTS _I.N.S. Staff_ 13 and 14 +STANLAWS, PENRYHN _Artist_ 72 +STERRETT, CLIFF _Comic Artist_ 63 +SULLIVAN, LAWRENCE _I.N.S., Washington_ 13 + + +T + +T.A.D. (T.A. DORGAN) _Cartoonist_ 45 +THORNBURG, R.S. _I.N.S., Washington_ 13 +THORP, TOM _Sports Writer_ 49 +TOLISCHUS, OTTO D. _I.N.S., Berlin_ 14 +TOWN, ELEANOR _Sociologist_ 74 +TUNNEY, GENE _Contributor_ 50 + + +V + +VERDIER, EDW. W. _Comic Artist_ 66 + + +W + +WALSH, D.J. _I.N.S., New York_ 13 +WEBSTER, R. _Brooklyn Editor_ 17 +WEIL, IRVING _Music Critic_ 26 +WHITEHEAD, W.C. _Auction Bridge Expert_ 36 +WILEY, R.H. _News Editor_ 4 +WILLIAMS, W. ALBERT _Ass't City Editor_ 4 +"WRIGHT, WM." _Financial Expert_ 22 + + +Y + +YOUNG, CHIC _Comic Artist_ 65 + + + +UNION LABEL +ALLIED PRINTING +TRADES COUNCIL 27 +NEW YORK CITY + + + + + + + + +End of the Project Gutenberg EBook of What's in the New York Evening Journal, by +New York Evening Journal + +*** END OF THIS PROJECT GUTENBERG EBOOK NEW YORK EVENING JOURNAL *** + +***** This file should be named 20505.txt or 20505.zip ***** +This and all associated files of various formats will be found in: + http://www.gutenberg.org/2/0/5/0/20505/ + +Produced by Jason Isbell, Linda Cantoni, and the Online +Distributed Proofreading Team at http://www.pgdp.net + + +Updated editions will replace the previous one--the old editions +will be renamed. + +Creating the works from public domain print editions means that no +one owns a United States copyright in these works, so the Foundation +(and you!) can copy and distribute it in the United States without +permission and without paying copyright royalties. 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