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+ <title>
+ The Project Gutenberg eBook of Random Reminiscences, by John D. Rockefeller.
+ </title>
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+<pre>
+
+The Project Gutenberg EBook of Random Reminiscences of Men and Events
+by John D. Rockefeller
+
+This eBook is for the use of anyone anywhere at no cost and with
+almost no restrictions whatsoever. You may copy it, give it away or
+re-use it under the terms of the Project Gutenberg License included
+with this eBook or online at www.gutenberg.org
+
+
+Title: Random Reminiscences of Men and Events
+
+Author: John D. Rockefeller
+
+Release Date: November 18, 2005 [EBook #17090]
+
+Language: English
+
+Character set encoding: ISO-8859-1
+
+*** START OF THIS PROJECT GUTENBERG EBOOK RANDOM REMINISCENCES OF MEN ***
+
+
+
+
+Produced by Ted Garvin, Sankar Viswanathan, and Distributed
+Proofreaders Europe at http://dp.rastko.net
+
+
+
+
+
+
+</pre>
+
+
+
+
+
+
+
+
+<div class="center"><img src="images/image_01.jpg" alt="MR. JOHN D. ROCKEFELLER AT THE AGE OF EIGHTEEN." width="362" height="434" /><br />
+<span class="caption">MR. JOHN D. ROCKEFELLER AT THE AGE OF EIGHTEEN.</span></div>
+
+<h1>Random Reminiscences</h1>
+
+<h2>of Men and Events</h2>
+
+<h3>&nbsp;</h3>
+<h3>&nbsp;</h3>
+<h3>BY</h3>
+<h2>JOHN D. ROCKEFELLER</h2>
+
+
+
+<h4>&nbsp;</h4>
+<h4>&nbsp;</h4>
+<h4><img src="images/image_02.jpg" alt="Seal" width="150" height="153" /></h4>
+<h4>&nbsp;</h4>
+<h4>&nbsp;</h4>
+<h4>New York</h4>
+<h4>Doubleday, Page &amp; Company</h4>
+
+<h4>1909</h4>
+
+
+<p class="center">COPYRIGHT, 1908, 1909, BY DOUBLEDAY, PAGE &amp; COMPANY</p>
+
+
+
+
+
+<hr style="width: 65%;" />
+<p><span class='pagenum'><a name="Page_v" id="Page_v">[v]</a></span></p>
+<h2><a name="PREFACE" id="PREFACE"></a>PREFACE</h2>
+
+
+<p>Probably in the life of every one there comes a time when he is
+inclined to go over again the events, great and small, which have made
+up the incidents of his work and pleasure, and I am tempted to become
+a garrulous old man, and tell some stories of men and things which
+have happened in an active life.</p>
+
+<p>In some measure I have been associated with the most interesting
+people our country has produced, especially in business&mdash;men who have
+helped largely to build up the commerce of the United States, and who
+have made known its products all over the world. These incidents which
+come to my mind to speak of seemed vitally important to me when they
+happened, and they still stand out distinctly in my memory.</p>
+
+<p>Just how far any one is justified in keeping what he regards as his
+own private affairs from the public, or in defending himself from
+attacks, is a mooted point. If one talks about one's experiences,
+there is a natural temptation to charge one with traveling the easy
+road to egotism; if one keeps silence, the inference of <span class='pagenum'><a name="Page_vi" id="Page_vi">[vi]</a></span>wrong-doing
+is sometimes even more difficult to meet, as it would then be said
+that there is no valid defence to be offered.</p>
+
+<p>It has not been my custom to press my affairs forward into public
+gaze; but I have come to see that if my family and friends want some
+record of things which might shed light on matters that have been
+somewhat discussed, it is right that I should yield to their advice,
+and in this informal way go over again some of the events which have
+made life interesting to me.</p>
+
+<p>There is still another reason for speaking now: If a tenth of the
+things that have been said are true, then these dozens of able and
+faithful men who have been associated with me, many of whom have
+passed away, must have been guilty of grave faults. For myself, I had
+decided to say nothing, hoping that after my death the truth would
+gradually come to the surface and posterity would do strict justice;
+but while I live and can testify to certain things, it seems fair that
+I should refer to some points which I hope will help to set forth
+several much-discussed happenings in a new light. I am convinced that
+they have not been fully understood.</p>
+
+<p>All these things affect the memories of men who are dead and the lives
+of men who are living, and it is only reasonable that the public
+should <span class='pagenum'><a name="Page_vii" id="Page_vii">[vii]</a></span>have some first-hand facts to draw from in making up its final
+estimate.</p>
+
+<p>When these Reminiscences were begun, there was of course no thought
+that they should ever go so far as to appear between the covers of a
+book. They were not prepared with the idea of even an informal
+autobiography, there was little idea of order or sequence, and no
+thought whatever of completeness.</p>
+
+<p>It would have been a pleasure as well as a satisfaction to dwell with
+some fulness upon the stories of daily and intimate companionship
+which existed for so many years with my close partners and associates,
+but I realize that while these experiences have always been to me
+among the great pleasures of my life, a long account of them would not
+interest the reader, and thus it happens that I have but mentioned the
+names of only a few of the scores of partners who have been so active
+in building up the business interests with which I have been
+associated.</p>
+
+<p class="citation">J.D.R.</p>
+
+<p class="address"><i>March</i>,1909.</p>
+
+
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="CONTENTS" id="CONTENTS"></a>CONTENTS</h2>
+
+<div class='center'>
+<table summary=" Contents">
+<tr>
+
+ <td class="tocch" style="font-variant:small-caps ">Chapter</td>
+ <td >&nbsp;</td>
+ <td class="tocpg" style="font-variant:small-caps ">Page</td></tr>
+<tr>
+ <td class="tocch" >I</td>
+ <td >&nbsp;</td>
+ <td ><a href="#CHAPTER_I">Some Old Friends</a></td><td class="tocpg">3</td></tr>
+<tr>
+ <td class="tocch" >II</td>
+ <td >&nbsp;</td>
+ <td ><a href="#CHAPTER_II">The Difficult Art of Getting</a></td><td class="tocpg">33</td></tr>
+<tr>
+ <td class="tocch" >III</td>
+ <td >&nbsp;</td>
+ <td > <a href="#CHAPTER_III">The Standard Oil Company</a></td><td class="tocpg">55</td></tr>
+<tr>
+ <td class="tocch" >IV</td>
+ <td >&nbsp;</td>
+ <td > <a href="#CHAPTER_IV">Some Experiences in the Oil Business</a></td><td class="tocpg">79</td></tr>
+<tr>
+ <td class="tocch" >V</td>
+ <td >&nbsp;</td>
+ <td > <a href="#CHAPTER_V">Other Business Experiences and
+Business Principles</a></td><td class="tocpg">115</td></tr>
+<tr>
+ <td class="tocch" >VI</td>
+ <td >&nbsp;</td>
+ <td > <a href="#CHAPTER_VI">The Difficult Art of Giving</a></td><td class="tocpg">139</td></tr>
+<tr>
+ <td class="tocch" >VII</td>
+ <td >&nbsp;</td>
+ <td > <a href="#CHAPTER_VII">The Benevolent Trust--The Value
+of the Cooperative Principle in
+Giving</a></td><td class="tocpg">165</td></tr>
+</table>
+</div>
+
+
+
+
+
+<hr style="width: 65%;" />
+<p><span class='pagenum'><a name="Page_3" id="Page_3">[3]</a></span></p>
+<h2><a name="CHAPTER_I" id="CHAPTER_I"></a>CHAPTER I</h2>
+
+<h3><span class="smcap">Some Old Friends</span></h3>
+
+
+<p>Since these Reminiscences are really what they profess to be, random
+and informal, I hope I may be pardoned for setting down so many small
+things.</p>
+
+<p>In looking back over my life, the impressions which come most vividly
+to my mind are mental pictures of my old associates. In speaking of
+these friends in this chapter, I would not have it thought that many
+others, of whom I have not spoken, were less important to me, and I
+shall hope to refer to this subject of my early friends in a later
+chapter.</p>
+
+<p>It is not always possible to remember just how one first met an old
+friend or what one's impressions were, but I shall never forget my
+first meeting with Mr. John D. Archbold, who is now a vice-president
+of the Standard Oil Company.</p>
+
+<p>At that time, say thirty-five or forty years ago, I was travelling
+about the country visiting the point where something was happening,
+<span class='pagenum'><a name="Page_4" id="Page_4">[4]</a></span>talking with the producers, the refiners, the agents, and actually
+getting acquainted.</p>
+
+<p>One day there was a gathering of the men somewhere near the oil
+regions, and when I came to the hotel, which was full of oil men, I
+saw this name writ large on the register:</p>
+
+<div class="blockquot"><p><i>John D. Archbold, $4.00 a bbl.</i></p></div>
+
+<p>He was a young and enthusiastic fellow, so full of his subject that he
+added his slogan, "$4.00 a bbl.," after his signature on the register,
+that no one might misunderstand his convictions. The battle cry of
+$4.00 a barrel was all the more striking because crude oil was selling
+then for much less, and this campaign for a higher price certainly did
+attract attention&mdash;it was much top good to be true. But if Mr.
+Archbold had to admit in the end that crude oil is not worth "$4,00 a
+bbl.," his enthusiasm, his energy, and his splendid power over men
+have lasted.</p>
+
+<p>He has always had a well-developed sense of humour, and on one serious
+occasion, when he was on the witness stand, he was asked by the
+opposing lawyer:</p>
+
+<p>"Mr. Archbold, are you a director of this company?"</p>
+
+<p>"I am."</p>
+<p><span class='pagenum'><a name="Page_5" id="Page_5">[5]</a></span></p>
+
+<p>"What is your occupation in this company?"</p>
+
+<p>He promptly answered, "To clamour for dividends," which led the
+learned counsel to start afresh on another line.</p>
+
+<p>I can never cease to wonder at his capacity for hard work. I do not
+often see him now, for he has great affairs on his hands, while I live
+like a farmer away from active happenings in business, playing golf,
+planting trees; and yet I am so busy that no day is long enough.</p>
+
+<p>Speaking of Mr. Archbold leads me to say again that I have received
+much more credit than I deserve in connection with the Standard Oil
+Company. It was my good fortune to help to bring together the
+efficient men who are the controlling forces of the organization and
+to work hand in hand with them for many years, but it is they who have
+done the hard tasks.</p>
+
+<p>The great majority of my associations were made so many years ago,
+that I have reached the age when hardly a month goes by (sometimes I
+think hardly a week) that I am not called upon to send some message of
+consolation to a family with whom we have been connected, and who have
+met with some fresh bereavement. Only recently I counted up the names
+of the early associates who have passed <span class='pagenum'><a name="Page_6" id="Page_6">[6]</a></span>away. Before I had finished,
+I found the list numbered some sixty or more. They were faithful and
+earnest friends; we had worked together through many difficulties, and
+had gone through many severe trials together. We had discussed and
+argued and hammered away at questions until we came to agree, and it
+has always been a happiness to me to feel that we had been frank and
+aboveboard with each other. Without this, business associates cannot
+get the best out of their work.</p>
+
+<p>It is not always the easiest of tasks to induce strong, forceful men
+to agree. It has always been our policy to hear patiently and discuss
+frankly until the last shred of evidence is on the table, before
+trying to reach a conclusion and to decide finally upon a course of
+action. In working with so many partners, the conservative ones are
+apt to be in the majority, and this is no doubt a desirable thing when
+the mere momentum of a large concern is certain to carry it forward.
+The men who have been very successful are correspondingly
+conservative, since they have much to lose in case of disaster. But
+fortunately there are also the aggressive and more daring ones, and
+they are usually the youngest in the company, perhaps few in number,
+but impetuous and convincing. <span class='pagenum'><a name="Page_7" id="Page_7">[7]</a></span>They want to accomplish things and to
+move quickly, and they don't mind any amount of work or
+responsibility. I remember in particular an experience when the
+conservative influence met the progressive&mdash;shall I say?&mdash;or the
+daring side. At all events, this was the side I represented in this
+case.</p>
+
+
+<p class="center"><b>ARGUMENTS VERSUS CAPITAL</b></p>
+
+<p>One of my partners, who had successfully built up a large and
+prosperous business, was resisting with all his force a plan that some
+of us favoured, to make some large improvements. The cost of extending
+the operations of this enterprise was estimated at quite a sum&mdash;three
+million dollars, I think it was. We had talked it over and over again,
+and with several other associates discussed all the pros and cons; and
+we had used every argument we could command to show why the plan would
+not only be profitable, but was indeed necessary to maintain the lead
+we had. Our old partner was obdurate, he had made up his mind not to
+yield, and I can see him standing up in his vigorous protest, with his
+hands in his pockets, his head thrown back, as he shouted "No."</p>
+
+<p>It's a pity to get a man into a place in an <span class='pagenum'><a name="Page_8" id="Page_8">[8]</a></span>argument where he is
+defending a position instead of considering the evidence. His calm
+judgment is apt to leave him, and his mind is for the time being
+closed, and only obstinacy remains. Now these improvements had to be
+made&mdash;as I said before, it was essential. Yet we could not quarrel
+with our old partner, but a minority of us had made up our minds that
+we must try to get him to yield, and we resolved to try another line
+of argument, and said to him:</p>
+
+<p>"You say that we do not need to spend this money?"</p>
+
+<p>"No," he replied, "it will probably prove to be many years before such
+a sum must be spent. There is no present need for these facilities you
+want to create, and the works are doing well as they are&mdash;let's let
+well enough alone."</p>
+
+<p>Now our partner was a very wise and experienced man, older and more
+familiar with the subject than some of us, and all this we admitted to
+him; but we had made up our minds, as I have said, to carry out this
+idea if we could possibly get his approval, and we were willing to
+wait until then. As soon as the argument had calmed down, and when the
+heat of our discussion had passed, the subject was brought up again. I
+had thought of a new way to approach it. I said:</p>
+<p><span class='pagenum'><a name="Page_9" id="Page_9">[9]</a></span></p>
+
+<p>"I'll take it, and supply this capital myself. If the expenditure
+turns out to be profitable the company can repay me; and, if it goes
+wrong, I'll stand the loss."</p>
+
+<p>That was the argument that touched him. All his reserve disappeared
+and the matter was settled when he said:</p>
+
+<p>"If that's the way you feel about it, we'll go it together. I guess I
+can take the risk if you can."</p>
+
+<p>It is always, I presume, a question in every business just how fast it
+is wise to go, and we went pretty rapidly in those days, building and
+expanding in all directions. We were being confronted with fresh
+emergencies constantly. A new oil field would be discovered, tanks for
+storage had to be built almost over night, and this was going on when
+old fields were being exhausted, so we were therefore often under the
+double strain of losing the facilities in one place where we were
+fully equipped, and having to build up a plant for storing and
+transporting in a new field where we were totally unprepared. These
+are some of the things which make the whole oil trade a perilous one,
+but we had with us a group of courageous men who recognized the great
+principle that a business cannot be a great success that does not
+fully and <span class='pagenum'><a name="Page_10" id="Page_10">[10]</a></span>efficiently accept and take advantage of its opportunities.</p>
+
+<p>How often we discussed those trying questions! Some of us wanted to
+jump at once into big expenditures, and others to keep to more
+moderate ones. It was usually a compromise, but one at a time we took
+these matters up and settled them, never going as fast as the most
+progressive ones wished, nor quite so carefully as the conservatives
+desired, but always made the vote unanimous in the end.</p>
+
+
+<p class="center"><b>THE JOY OF ACHIEVEMENT</b></p>
+
+<p>The part played by one of my earliest partners, Mr. H.M. Flagler, was
+always an inspiration to me. He invariably wanted to go ahead and
+accomplish great projects of all kinds, he was always on the active
+side of every question, and to his wonderful energy is due much of the
+rapid progress of the company in the early days.</p>
+
+<p>It was to be expected of such a man that he should fulfil his destiny
+by working out some great problems at a time when most men want to
+retire to a comfortable life of ease. This would not appeal to my old
+friend. He undertook, single handed, the task of building up the East
+Coast of Florida. He was not satisfied to plan a railroad from St.
+Augustine to Key <span class='pagenum'><a name="Page_11" id="Page_11">[11]</a></span>West&mdash;a distance of more than six hundred miles,
+which would have been regarded as an undertaking large enough for
+almost any one man&mdash;but in addition he has built a chain of superb
+hotels to induce tourists to go to this newly developed country.
+Further than this, he has had them conducted with great skill and
+success.</p>
+
+<p>This one man, by his own energy and capital, has opened up a vast
+stretch of country, so that the old inhabitants and the new settlers
+may have a market for their products. He has given work to thousands
+of these people; and, to crown all, he has undertaken and nearly
+completed a remarkable engineering feat in carrying his road on the
+Florida Keys into the Atlantic Ocean to Key West, the point set out
+for years ago.</p>
+
+<p>Practically all this has been done after what most men would have
+considered a full business life, and a man of any other nationality
+situated as he was would have retired to enjoy the fruits of his
+labour.</p>
+
+<p>I first knew Mr. Flagler as a young man who consigned produce to Clark
+&amp; Rockefeller. He was a bright and active young fellow full of vim and
+push. About the time we went into the oil business Mr. Flagler
+established himself <span class='pagenum'><a name="Page_12" id="Page_12">[12]</a></span>as a commission merchant in the same building
+with Mr. Clark, who took over and succeeded the firm of Clark &amp;
+Rockefeller. A little later he bought out Mr. Clark and combined his
+trade with his own.</p>
+
+<p>Naturally, I came to see more of him. The business relations which
+began with the handling of produce he consigned to our old firm grew
+into a business friendship, because people who lived in a
+comparatively small place, as Cleveland was then, were thrown together
+much more often than in such a place as New York. When the oil
+business was developing and we needed more help, I at once thought of
+Mr. Flagler as a possible partner, and made him an offer to come with
+us and give up his commission business. This offer he accepted, and so
+began that life-long friendship which has never had a moment's
+interruption. It was a friendship founded on business, which Mr.
+Flagler used to say was a good deal better than a business founded on
+friendship, and my experience leads me to agree with him.</p>
+
+<p>For years and years this early partner and I worked shoulder to
+shoulder; our desks were in the same room. We both lived on Euclid
+Avenue, a few rods apart. We met and walked <span class='pagenum'><a name="Page_13" id="Page_13">[13]</a></span>to the office together,
+walked home to luncheon, back again after luncheon, and home again at
+night. On these walks, when we were away from the office
+interruptions, we did our thinking, talking, and planning together.
+Mr. Flagler drew practically all our contracts. He has always had the
+faculty of being able to clearly express the intent and purpose of a
+contract so well and accurately that there could be no
+misunderstanding, and his contracts were fair to both sides. I can
+remember his saying often that when you go into an arrangement you
+must measure up the rights and proprieties of both sides with the same
+yardstick, and this was the way Henry M. Flagler did.</p>
+
+<p>One contract Mr. Flagler was called upon to accept which to my
+surprise he at once passed with his O.K. and without a question. We
+had concluded to purchase the land on which one of our refineries was
+built and which was held on a lease from John Irwin, whom we both knew
+well. Mr. Irwin drew the contract for the purchase of this land on the
+back of a large manila envelope that he picked up in the office. The
+description of the property ran as such contracts usually do until it
+came to the phrase "the line runs south to a mullen stalk," etc. <span class='pagenum'><a name="Page_14" id="Page_14">[14]</a></span>This
+seemed to me a trifle indefinite, but Mr. Flagler said:</p>
+
+<p>"It's all right, John. I'll accept that contract, and when the deed
+comes in, you will see that the mullen stalk will be replaced by a
+proper stake and the whole document will be accurate and shipshape."
+Of course it turned out exactly as he said it would. I am almost
+tempted to say that some lawyers might sit at his feet and learn
+things about drawing contracts good for them to know, but perhaps our
+legal friends might think I was partial, so I won't press the point.</p>
+
+<p>Another thing about Mr. Flagler for which I think he deserves great
+credit was that in the early days he insisted that, when a refinery
+was to be put up, it should be different from the flimsy shacks which
+it was then the custom to build. Every one was so afraid that the oil
+would disappear and that the money expended in buildings would be a
+loss that the meanest and cheapest buildings were erected for use as
+refineries. This was the sort of thing Mr. Flagler objected to. While
+he had to admit that it was possible the oil supply might fail and
+that the risks of the trade were great, he always believed that if we
+went into the oil business at all, we should do the work as well as we
+knew <span class='pagenum'><a name="Page_15" id="Page_15">[15]</a></span>how; that we should have the very best facilities; that
+everything should be solid and substantial; and that nothing should be
+left undone to produce the finest results. And he followed his
+convictions of building as though the trade was going to last, and his
+courage in acting up to his beliefs laid strong foundations for later
+years.</p>
+
+<p>There are a number of people still alive who will recall the bright,
+straightforward young Flagler of those days with satisfaction. At the
+time when we bought certain refineries at Cleveland he was very
+active. One day he met an old friend on the street, a German baker, to
+whom he had sold flour in years gone by. His friend told him that he
+had gone out of the bakery business and had built a little refinery.
+This surprised Mr. Flagler, and he didn't like the idea of his friend
+investing his little fortune in a small plant which he felt sure would
+not succeed. But at first there seemed nothing to do about it. He had
+it on his mind for some days. It evidently troubled him. Finally he
+came to me and said:</p>
+
+<p>"That little baker man knows more about baking than oil refining, but
+I'd feel better if we invited him to join us&mdash;I've got him on my
+conscience."</p>
+<p><span class='pagenum'><a name="Page_16" id="Page_16">[16]</a></span></p>
+
+<p>I of course agreed. He talked to his friend, who said he would gladly
+sell if we would send an appraiser to value his plant, which we did,
+and then there arose an unexpected difficulty. The price at which the
+plant was to be purchased was satisfactory, but the ex-baker insisted
+that Mr. Flagler should advise him whether he should take his pay in
+cash or Standard Oil certificates at par. He told Mr. Flagler that if
+he took it in cash it would pay all his debts, and he would be glad to
+have his mind free of many anxieties; but if Mr. Flagler said the
+certificates were going to pay good dividends, he wanted to get into
+and keep up with a good thing. It was rather a hard proposition to put
+up to Mr. Flagler, and at first he declined to advise or express any
+opinion, but the German stuck to him and wouldn't let him shirk a
+responsibility which in no way belonged to him. Finally Mr. Flagler
+suggested that he take half the amount in cash and pay 50 per cent. on
+account of his debts, and put the other half in certificates, and see
+what happened. This he did, and as time went on he bought more
+certificates, and Mr. Flagler never had to apologize for the advice he
+gave him. I am confident that my old partner gave this affair as much
+time and thought as he did <span class='pagenum'><a name="Page_17" id="Page_17">[17]</a></span>to any of his own large problems, and the
+incident may be taken as a measure of the man.</p>
+
+
+<p class="center"><b>THE VALUE OF FRIENDSHIPS</b></p>
+
+<p>But these old men's tales can hardly be interesting to the present
+generation, though perhaps they will not be useless if even tiresome
+stories make young people realize how, above all other possessions, is
+the value of a friend in every department of life without any
+exception whatsoever.</p>
+
+<p>How many different kinds of friends there are! They should all be held
+close at any cost; for, although some are better than others, perhaps,
+a friend of whatever kind is important; and this one learns as one
+grows older. There is the kind that when you need help has a good
+reason just at the moment, of course, why it is impossible to extend
+it.</p>
+
+<p>"I can't indorse your note," he says, "because I have an agreement
+with my partners not to."</p>
+
+<p>"I'd like to oblige you, but I can explain why at the moment," etc.,
+etc.</p>
+
+<p>I do not mean to criticize this sort of friendship; for sometimes it
+is a matter of temperament; and sometimes the real necessities are
+such that the friend cannot do as he would like to do. As I look back
+over my friends, I can <span class='pagenum'><a name="Page_18" id="Page_18">[18]</a></span>remember only a few of this kind and a good
+many of the more capable sort. One especial friend I had. His name was
+S.V. Harkness, and from the first of our acquaintance he seemed to
+have every confidence in me.</p>
+
+<p>One day our oil warehouses and refinery burned to the ground in a few
+hours&mdash;they were absolutely annihilated. Though they were insured for
+many hundred thousands of dollars, of course, we were apprehensive
+about collecting such a large amount of insurance, and feared it might
+take some time to arrange. That plant had to be rebuilt right away,
+and it was necessary to lay the financial plans. Mr. Harkness was
+interested with us in the business, and I said to him:</p>
+
+<p>"I may want to call upon you for the use of some money. I don't know
+that we shall need it, but I thought I'd speak to you in advance about
+it."</p>
+
+<p>He took in the situation without much explaining on my part. He simply
+heard what I had to say and he was a man of very few words.</p>
+
+<p>"All right, J.D., I'll give you all I've got." This was all he said,
+but I went home that night relieved of anxiety. As it turned out, we
+received the check of the Liverpool, London &amp; Globe Insurance Company
+for the full <span class='pagenum'><a name="Page_19" id="Page_19">[19]</a></span>amount before the builders required the payments; and
+while we didn't need his money, I never shall forget the whole-souled
+way in which he offered it.</p>
+
+<p>And this sort of experience was not, I am grateful to say, rare with
+me. I was always a great borrower in my early days; the business was
+active and growing fast, and the banks seemed very willing to loan me
+the money. About this time, when our great fire had brought up some
+new conditions, I was studying the situation to see what our cash
+requirements would be. We were accustomed to prepare for financial
+emergencies long before we needed the funds.</p>
+
+<p>Another incident occurred at this time which showed again the kind of
+real friends we had in those days, but I did not hear the full story
+of it until long years after the event.</p>
+
+<p>There was one bank where we had done a great deal of business, and a
+friend of mine, Mr. Stillman Witt, who was a rich man, was one of the
+directors. At a meeting, the question came up as to what the bank
+would do in case we wanted more money. In order that no one might
+doubt his own position on the subject, Mr. Witt called for his
+strong-box, and said:</p>
+
+<p>"Here, gentlemen, these young men are all <span class='pagenum'><a name="Page_20" id="Page_20">[20]</a></span>O.K., and if they want to
+borrow more money I want to see this bank advance it without
+hesitation, and if you want more security, here it is; take what you
+want."</p>
+
+<p>We were then shipping a large quantity of oil by lake and canal, to
+save in transportation, and it took additional capital to carry these
+shipments; and we required to borrow a large amount of money. We had
+already made extensive loans from another bank, whose president
+informed me that his board of directors had been making inquiries
+respecting our large line of discounts, and had stated that they would
+probably want to talk with me on the subject. I answered that I would
+be very glad of the opportunity to meet the board, as we would require
+a great deal more money from the bank. Suffice it to say, we got all
+we wanted, but I was not asked to call for any further explanations.</p>
+
+<p>But I fear I am telling too much about banks and money and business. I
+know of nothing more despicable and pathetic than a man who devotes
+all the waking hours of the day to making money for money's sake. If I
+were forty years younger, I should like to go into business again, for
+the association with interesting and quick-minded men was always a
+<span class='pagenum'><a name="Page_21" id="Page_21">[21]</a></span>great pleasure. But I have no dearth of interests to fill my days,
+and so long as I live I expect to go on and develop the plans which
+have been my inspiration for a lifetime.</p>
+
+<p>During all the long period of work, which lasted from the time I was
+sixteen years old until I retired from active business when I was
+fifty-five, I must admit that I managed to get a good many vacations
+of one kind or another, because of the willingness of my most
+efficient associates to assume the burdens of the business which they
+were so eminently qualified to conduct.</p>
+
+<p>Of detail work I feel I have done my full share. As I began my
+business life as a bookkeeper, I learned to have great respect for
+figures and facts, no matter how small they were. When there was a
+matter of accounting to be done in connection with any plan with which
+I was associated in the earlier years, I usually found that I was
+selected to undertake it. I had a passion for detail which afterward I
+was forced to strive to modify.</p>
+
+<p>At Pocantico Hills, New York, where I have spent portions of my time
+for many years in an old house where the fine views invite the soul
+and where we can live simply and quietly, I have spent many delightful
+hours, <span class='pagenum'><a name="Page_22" id="Page_22">[22]</a></span>studying the beautiful views, the trees, and fine landscape
+effects of that very interesting section of the Hudson River, and this
+happened in the days when I seemed to need every minute for the
+absorbing demands of business. So I fear after I got well started, I
+was not what might be called a diligent business man.</p>
+
+<p>This phrase, "diligent in business," reminds me of an old friend of
+mine in Cleveland who was devoted to his work. I talked to him, and no
+doubt bored him unspeakably, on my special hobby, which has always
+been what some people call landscape gardening, but which with me is
+the art of laying out roads and paths and work of that kind. This
+friend of thirty-five years ago plainly disapproved of a man in
+business wasting his time on what he looked upon as mere foolishness.</p>
+
+<p>One superb spring day I suggested to him that he should spend the
+afternoon with me (a most unusual and reckless suggestion for a
+business man to make in those days) and see some beautiful paths
+through the woods on my place which I had been planning and had about
+completed. I went so far as to tell him that I would give him a real
+treat.</p>
+
+<p>"I cannot do it, John," he said, "I have an <span class='pagenum'><a name="Page_23" id="Page_23">[23]</a></span>important matter of
+business on hand this afternoon."</p>
+
+<p>"That may all be," I urged, "but it will give you no such pleasure as
+you'll get when you see those paths&mdash;the big tree on each side and
+----"</p>
+
+<p>"Go on, John, with your talk about trees and paths. I tell you I've
+got an ore ship coming in and our mills are waiting for her." He
+rubbed his hands with satisfaction&mdash;"I'd not miss seeing her come in
+for all the wood paths in Christendom." He was then getting $120 to
+$130 a ton for Bessemer steel rails, and if his mill stopped a minute
+waiting for ore, he felt that he was missing his life's chance.</p>
+
+<p>Perhaps it was this same man who often gazed out into the lake with
+every nerve stretched to try to see an ore ship approaching. One day
+one of his friends asked him if he could see the boat.</p>
+
+<p>"No-o, no-o," he reluctantly admitted, "but she's most in sight."</p>
+
+<p>This ore trade was of great and absorbing interest at Cleveland. My
+old employer was paid $4 a ton for carrying ore from the Marquette
+regions fifty years ago, and to think of the wickedness of this maker
+of woodland paths, who in later years was moving the ore <span class='pagenum'><a name="Page_24" id="Page_24">[24]</a></span>in great
+ships for eighty cents a ton and making a fortune at it.</p>
+
+<p>All this reminds me of my experiences in the ore business, but I shall
+come to that later. I want to say something about landscape gardening,
+to which I have devoted a great deal of time for more than thirty
+years.</p>
+
+
+<p class="center"><b>THE PLEASURES OF ROAD PLANNING</b></p>
+
+<p>Like my old friend, others may be surprised at my claim to be an
+amateur landscape architect in a small way, and my family have been
+known to employ a great landscape man to make quite sure that I did
+not ruin the place. The problem was, just where to put the new home at
+Pocantico Hills, which has recently been built. I thought I had the
+advantage of knowing every foot of the land, all the old big trees
+were personal friends of mine, and with the views of any given point I
+was perfectly familiar&mdash;I had studied them hundreds of times; and
+after this great landscape architect had laid out his plans and had
+driven his lines of stakes, I asked if I might see what I could do
+with the job.</p>
+
+<p>In a few days I had worked out a plan so devised that the roads caught
+just the best views at just the angles where in driving up <span class='pagenum'><a name="Page_25" id="Page_25">[25]</a></span>the hill
+you came upon impressive outlooks, and at the ending was the final
+burst of river, hill, cloud, and great sweep of country to crown the
+whole; and here I fixed my stakes to show where I suggested that the
+roads should run, and finally the exact place where the house should
+be.</p>
+
+<p>"Look it all over," I said, "and decide which plan is best." It was a
+proud moment when this real authority accepted my suggestions as
+bringing out the most favoured spots for views and agreed upon the
+site of the house. How many miles of roads I have laid out in my time,
+I can hardly compute, but I have often kept at it until I was
+exhausted. While surveying roads, I have run the lines until darkness
+made it impossible to see the little stakes and flags. It is all very
+vain of me to tell of these landscape enterprises, but perhaps they
+will offset the business talks which occupy so much of my story.</p>
+
+<p>My methods of attending to business matters differed from those of
+most well-conducted merchants of my time and allowed me more freedom.
+Even after the chief affairs of the Standard Oil Company were moved to
+New York, I spent most of my summers at our home in Cleveland, and I
+do still. I would come <span class='pagenum'><a name="Page_26" id="Page_26">[26]</a></span>to New York when my presence seemed necessary,
+but for the most part I kept in touch with the business through our
+own telegraph wires, and was left free to attend to many things which
+interested me&mdash;among others, the making of paths, the planting of
+trees, and the setting out of little forests of seedlings.</p>
+
+<p>Of all the profitable things which develop quickly under the hand, I
+have thought my young nurseries show the greatest yield. We keep a set
+of account books for each place, and I was amazed not long ago at the
+increase in value that a few years make in growing things, when we
+came to remove some young trees from Westchester County to Lakewood,
+New Jersey. We plant our young trees, especially evergreens, by the
+thousand&mdash;I think we have put in as many as ten thousand at once, and
+let them develop, to be used later in some of our planting schemes. If
+we transfer young trees from Pocantico to our home in Lakewood, we
+charge one place and credit the other for these trees at the market
+rate. We are our own best customers, and we make a small fortune out
+of ourselves by selling to our New Jersey place at $1.50 or $2.00
+each, trees which originally cost us only five or ten cents at
+Pocantico.</p>
+<p><span class='pagenum'><a name="Page_27" id="Page_27">[27]</a></span></p>
+
+<p>In nursery stock, as in other things, the advantage of doing things on
+a large scale reveals itself. The pleasure and satisfaction of saving
+and moving large trees&mdash;trees, say, from ten to twenty inches in
+diameter, or even more in some cases&mdash;has been for years a source of
+great interest. We build our movers ourselves, and work with our own
+men, and it is truly surprising what liberties you can take with
+trees, if you once learn how to handle these monsters. We have moved
+trees ninety feet high, and many seventy or eighty feet. And they
+naturally are by no means young. At one time or another we have tried
+almost all kinds of trees, including some which the authorities said
+could not be moved with success. Perhaps the most daring experiments
+were with horse-chestnuts. We took up large trees, transported them
+considerable distances, some of them after they were actually in
+flower, all at a cost of twenty dollars per tree, and lost very few.
+We were so successful that we became rather reckless, trying
+experiments out of season, but when we worked on plans we had already
+tried, our results were remarkably satisfactory.</p>
+
+<p>Taking our experiences in many hundreds of trees of various kinds in
+and out of season, <span class='pagenum'><a name="Page_28" id="Page_28">[28]</a></span>and including the time when we were learning the
+art, our total loss has been something less than 10 per cent.,
+probably more nearly 6 or 7 per cent. A whole tree-moving campaign in
+a single season has been accomplished with a loss of about 3 per cent.
+I am willing to admit that in the case of the larger trees the growth
+has been retarded perhaps two years, but this is a small matter, for
+people no longer young wish to get the effects they desire at once,
+and the modern tree-mover does it. We have grouped and arranged clumps
+of big spruces to fit the purposes we were aiming for, and sometimes
+have completely covered a hillside with them. Oaks we have not been
+successful with except when comparatively young, and we don't try to
+move oaks and hickories when they have come near to maturity; but we
+have made some successful experiments with bass wood, and one of these
+we have moved three times without injury. Birches have generally
+baffled us, but evergreens, except cedars, have been almost invariably
+successfully handled.</p>
+
+<p>This planning for good views must have been an early passion with me.
+I remember when I was hardly more than a boy I wanted to cut away a
+big tree which I thought interfered with the view from the windows of
+the dining-<span class='pagenum'><a name="Page_29" id="Page_29">[29]</a></span>room of our home. I was for cutting it down, but some
+other members of the family objected, though my dear mother, I think,
+sympathized with me, as she said one day: "You know, my son, we have
+breakfast at eight o'clock, and I think if the tree were felled some
+time before we sat down to table, there would probably be no great
+complaint when the family saw the view which the fallen tree
+revealed."</p>
+
+<p>So it turned out.</p>
+
+
+
+
+
+<hr style="width: 65%;" />
+<p><span class='pagenum'><a name="Page_33" id="Page_33">[33]</a></span></p>
+<h2><a name="CHAPTER_II" id="CHAPTER_II"></a>CHAPTER II</h2>
+
+<h3><span class="smcap">The Difficult Art of Getting</span></h3>
+
+
+<p>To my father I owe a great debt in that he himself trained me to
+practical ways. He was engaged in different enterprises; he used to
+tell me about these things, explaining their significance; and he
+taught me the principles and methods of business. From early boyhood I
+kept a little book which I remember I called Ledger A&mdash;and this little
+volume is still preserved&mdash;containing my receipts and expenditures as
+well as an account of the small sums that I was taught to give away
+regularly.</p>
+
+<p>Naturally, people of modest means lead a closer family life than those
+who have plenty of servants to do everything for them. I count it a
+blessing that I was of the former class. When I was seven or eight
+years old I engaged in my first business enterprise with the
+assistance of my mother. I owned some turkeys, and she presented me
+with the curds from the milk to feed them. I took care of the birds
+myself, <span class='pagenum'><a name="Page_34" id="Page_34">[34]</a></span>and sold them all in business-like fashion. My receipts were
+all profit, as I had nothing to do with the expense account, and my
+records were kept as carefully as I knew how.</p>
+
+<p>We thoroughly enjoyed this little business affair, and I can still
+close my eyes, and distinctly see the gentle and dignified birds
+walking quietly along the brook and through the woods, cautiously
+stealing the way to their nests. To this day I enjoy the sight of a
+flock of turkeys, and never miss an opportunity of studying them.</p>
+
+<p>My mother was a good deal of a disciplinarian, and upheld the standard
+of the family with a birch switch when it showed a tendency to
+deteriorate. Once, when I was being punished for some unfortunate
+doings which had taken place in the village school, I felt called upon
+to explain after the whipping had begun that I was innocent of the
+charge.</p>
+
+<p>"Never mind," said my mother, "we have started in on this whipping,
+and it will do for the next time." This attitude was maintained to its
+final conclusion in many ways. One night, I remember, we boys could
+not resist the temptation to go skating in the moonlight,
+notwithstanding the fact that we had been <span class='pagenum'><a name="Page_35" id="Page_35">[35]</a></span>expressly forbidden to
+skate at night. Almost before we got fairly started we heard a cry for
+help, and found a neighbour, who had broken through the ice, was in
+danger of drowning. By pushing a pole to him we succeeded in fishing
+him out, and restored him safe and sound to his grateful family. As we
+were not generally expected to save a man's life every time we skated,
+my brother William and I felt that there were mitigating circumstances
+connected with this particular disobedience which might be taken into
+account in the final judgment, but this idea proved to be erroneous.</p>
+
+
+<p class="center"><b>STARTING AT WORK</b></p>
+
+<p>Although the plan had been to send me to college, it seemed best at
+sixteen that I should leave the high school in which I had nearly
+completed the course and go into a commercial college in Cleveland for
+a few months. They taught bookkeeping and some of the fundamental
+principles of commercial transactions. This training, though it lasted
+only a few months, was very valuable to me. But how to get a job&mdash;that
+was the question. I tramped the streets for days and weeks, asking
+merchants and storekeepers if they didn't want a boy; <span class='pagenum'><a name="Page_36" id="Page_36">[36]</a></span>but the offer
+of my services met with little appreciation. No one wanted a boy, and
+very few showed any overwhelming anxiety to talk with me on the
+subject. At last one man on the Cleveland docks told me that I might
+come back after the noonday meal. I was elated; it now seemed that I
+might get a start.</p>
+
+<p>I was in a fever of anxiety lest I should lose this one opportunity
+that I had unearthed. When finally at what seemed to me the time, I
+presented myself to my would-be employer:</p>
+
+<p>"We will give you a chance," he said, but not a word passed between us
+about pay. This was September 26, 1855. I joyfully went to work. The
+name of the firm was Hewitt &amp; Tuttle.</p>
+
+<p>In beginning the work I had some advantages. My father's training, as
+I have said, was practical, the course at the commercial college had
+taught me the rudiments of business, and I thus had a groundwork to
+build upon. I was fortunate, also, in working under the supervision of
+the bookkeeper, who was a fine disciplinarian, and well disposed
+toward me.</p>
+
+<p>When January, 1856, arrived, Mr. Tuttle presented me with $50 for my
+three months' <span class='pagenum'><a name="Page_37" id="Page_37">[37]</a></span>work, which was no doubt all that I was worth, and it
+was entirely satisfactory.</p>
+
+<p>For the next year, with $25 a month, I kept my position, learning the
+details and clerical work connected with such a business. It was a
+wholesale produce commission and forwarding concern, my department
+being particularly the office duties. Just above me was the bookkeeper
+for the house, and he received $2,000 a year salary in lieu of his
+share of the profits of the firm of which he was a member. At the end
+of the first fiscal year when he left I assumed his clerical and
+bookkeeping work, for which I received the salary of $500.</p>
+
+<p>As I look back upon this term of business apprenticeship, I can see
+that its influence was vitally important in its relations to what came
+after.</p>
+
+<p>To begin with, my work was done in the office of the firm itself. I
+was almost always present when they talked of their affairs, laid out
+their plans, and decided upon a course of action. I thus had an
+advantage over other boys of my age, who were quicker and who could
+figure and write better than I. The firm conducted a business with so
+many ramifications that this education was quite extensive. They owned
+dwelling-houses, ware<span class='pagenum'><a name="Page_38" id="Page_38">[38]</a></span>houses, and buildings which were rented for
+offices and a variety of uses, and I had to collect the rents. They
+shipped by rail, canal, and lake. There were many different kinds of
+negotiations and transactions going on, and with all these I was in
+close touch.</p>
+
+<p>Thus it happened that my duties were vastly more interesting than
+those of an office-boy in a large house to-day. I thoroughly enjoyed
+the work. Gradually the auditing of accounts was left in my hands. All
+the bills were first passed upon by me, and I took this duty very
+seriously.</p>
+
+<p>One day, I remember, I was in a neighbour's office, when the local
+plumber presented himself with a bill about a yard long. This
+neighbour was one of those very busy men. He was connected with what
+seemed to me an unlimited number of enterprises. He merely glanced at
+this tiresome bill, turned to the bookkeeper, and said:</p>
+
+<p>"Please pay this bill."</p>
+
+<p>As I was studying the same plumber's bills in great detail, checking
+every item, if only for a few cents, and finding it to be greatly to
+the firm's interest to do so, this casual way of conducting affairs
+did not appeal to me. I had trained myself to the point of view
+doubtless held by many young men in business to-day, <span class='pagenum'><a name="Page_39" id="Page_39">[39]</a></span>that my check on
+a bill was the executive act which released my employer's money from
+the till and was attended with more responsibility than the spending
+of my own funds. I made up my mind that such business methods could
+not succeed.</p>
+
+<p>Passing bills, collecting rents, adjusting claims, and work of this
+kind brought me in association with a great variety of people. I had
+to learn how to get on with all these different classes, and still
+keep the relations between them and the house pleasant. One particular
+kind of negotiation came to me which took all the skill I could master
+to bring to a successful end.</p>
+
+<p>We would receive, for example, a shipment of marble from Vermont to
+Cleveland. This involved handling by railroad, canal, and lake boats.
+The cost of losses or damage had to be somehow fixed between these
+three different carriers, and it taxed all the ingenuity of a boy of
+seventeen to work out this problem to the satisfaction of all
+concerned, including my employers. But I thought the task no hardship,
+and so far as I can remember I never had any disagreement of moment
+with any of these transportation interests. This experience in
+conducting all sorts of transactions at such an impressionable age,
+with the <span class='pagenum'><a name="Page_40" id="Page_40">[40]</a></span>helping hand of my superiors to fall back upon in an
+emergency&mdash;was highly interesting to me. It was my first step in
+learning the principle of negotiation, of which I hope to speak later.</p>
+
+<p>The training that comes from working for some one else, to whom we
+feel a responsibility, I am sure was of great value to me.</p>
+
+<p>I should estimate that the salaries of that time were far less than
+half of what is paid for equivalent positions to-day. The next year I
+was offered a salary of $700, but thought I was worth $800. We had not
+settled the matter by April, and as a favourable opportunity had
+presented itself for carrying on the same business on my own account,
+I resigned my position.</p>
+
+<p>In those days, in Cleveland, everyone knew almost everyone else in
+town. Among the merchants was a young Englishman named M.B. Clark,
+perhaps ten years older than I, who wanted to establish a business and
+was in search of a partner. He had $2,000 to contribute to the firm,
+and wanted a partner who could furnish an equal amount. This seemed a
+good opportunity for me. I had saved up $700 or $800, but where to get
+the rest was a problem.</p>
+<p><span class='pagenum'><a name="Page_41" id="Page_41">[41]</a></span></p>
+
+<p>I talked the matter over with my father, who told me that he had
+always intended to give $1,000 to each of his children when they
+reached twenty-one. He said that if I wished to receive my share at
+once, instead of waiting, he would advance it to me and I could pay
+interest upon the sum until I was twenty-one.</p>
+
+<p>"But, John," he added, "the rate is ten."</p>
+
+<p>At that time, 10 per cent. a year interest was a very common rate for
+such loans. At the banks the rate might not have been quite so high;
+but of course the financial institutions could not supply all the
+demands, so there was much private borrowing at high figures. As I
+needed this money for the partnership, I gladly accepted my father's
+offer, and so began business as the junior partner of the new firm,
+which was called Clark &amp; Rockefeller.</p>
+
+<p>It was a great thing to be my own employer. Mentally I swelled with
+pride&mdash;a partner in a firm with $4,000 capital! Mr. Clark attended to
+the buying and selling, and I took charge of the finance and the
+books. We at once began to do a large business, dealing in carload
+lots and cargoes of produce. Naturally we soon needed more money to
+take care of the increasing trade. There was nothing <span class='pagenum'><a name="Page_42" id="Page_42">[42]</a></span>to do but to
+attempt to borrow from a bank. But would the bank lend to us?</p>
+
+
+<p class="center"><b>THE FIRST LOAN</b></p>
+
+<p>I went to a bank president whom I knew, and who knew me. I remember
+perfectly how anxious I was to get that loan and to establish myself
+favourably with the banker. This gentleman was T.P. Handy, a sweet and
+gentle old man, well known as a high-grade, beautiful character. For
+fifty years he was interested in young men. He knew me as a boy in the
+Cleveland schools. I gave him all the particulars of our business,
+telling him frankly about our affairs&mdash;what we wanted to use the money
+for, etc., etc. I waited for the verdict with almost trembling
+eagerness.</p>
+
+<p>"How much do you want?" he said.</p>
+
+<p>"Two thousand dollars."</p>
+
+<p>"All right, Mr. Rockefeller, you can have it," he replied. "Just give
+me your own warehouse receipts; they're good enough for me."</p>
+
+<p>As I left that bank, my elation can hardly be imagined. I held up my
+head&mdash;think of it, a bank had trusted me for $2,000! I felt that I was
+now a man of importance in the community.</p>
+<p><span class='pagenum'><a name="Page_43" id="Page_43">[43]</a></span></p>
+
+<p>For long years after the head of this bank was a friend indeed; he
+loaned me money when I needed it, and I needed it almost all the time,
+and all the money he had. It was a source of gratification that later
+I was able to go to him and recommend that he should make a certain
+investment in Standard Oil stock. He agreed that he would like to do
+so, but he said that the sum involved was not at the moment available,
+and so at my suggestion I turned banker for him, and in the end he
+took out his principal with a very handsome profit. It is a pleasure
+to testify even at this late date to his great kindness and faith in
+me.</p>
+
+
+<p class="center"><b>STICKING TO BUSINESS PRINCIPLES</b></p>
+
+<p>Mr. Handy trusted me because he believed we would conduct our young
+business on conservative and proper lines, and I well remember about
+this time an example of how hard it is sometimes to live up to what
+one knows is the right business principle. Not long after our concern
+was started our best customer&mdash;that is, the man who made the largest
+consignments&mdash;asked that we should allow him to draw in advance on
+current shipments before the produce or a bill of lading were actually
+in hand. We, of course, wished to <span class='pagenum'><a name="Page_44" id="Page_44">[44]</a></span>oblige this important man, but I,
+as the financial member of the firm, objected, though I feared we
+should lose his business.</p>
+
+<p>The situation seemed very serious; my partner was impatient with me
+for refusing to yield, and in this dilemma I decided to go personally
+to see if I could not induce our customer to relent. I had been
+unusually fortunate when I came face to face with men in winning their
+friendship, and my partner's displeasure put me on my mettle. I felt
+that when I got into touch with this gentleman I could convince him
+that what he proposed would result in a bad precedent. My reasoning
+(in my own mind) was logical and convincing. I went to see him, and
+put forth all the arguments that I had so carefully thought out. But
+he stormed about, and in the end I had the further humiliation of
+confessing to my partner that I had failed. I had been able to
+accomplish absolutely nothing.</p>
+
+<p>Naturally, he was very much disturbed at the possibility of losing our
+most valued connection, but I insisted and we stuck to our principles
+and refused to give the shipper the accommodation he had asked. What
+was our surprise and gratification to find that he con<span class='pagenum'><a name="Page_45" id="Page_45">[45]</a></span>tinued his
+relations with us as though nothing had happened, and did not again
+refer to the matter. I learned afterward that an old country banker,
+named John Gardener, of Norwalk, O., who had much to do with our
+consignor, was watching this little matter intently, and I have ever
+since believed that he originated the suggestion to tempt us to do
+what we stated we did not do as a test, and his story about our firm
+stand for what we regarded as sound business principles did us great
+good.</p>
+
+<p>About this time I began to go out and solicit business&mdash;a branch of
+work I had never before attempted. I undertook to visit every person
+in our part of the country who was in any way connected with the kind
+of business that we were engaged in, and went pretty well over the
+states of Ohio and Indiana. I made up my mind that I could do this
+best by simply introducing our firm, and not pressing for immediate
+consignments. I told them that I represented Clark &amp; Rockefeller,
+commission merchants, and that I had no wish to interfere with any
+connection that they had at present, but if the opportunity offered we
+should be glad to serve them, etc., etc.</p>
+
+<p>To our great surprise, business came in upon us so fast that we hardly
+knew how to <span class='pagenum'><a name="Page_46" id="Page_46">[46]</a></span>take care of it, and in the first year our sales amounted
+to half a million dollars.</p>
+
+<p>Then, and indeed for many years after, it seemed as though there was
+no end to the money needed to carry on and develop the business. As
+our successes began to come, I seldom put my head upon the pillow at
+night without speaking a few words to myself in this wise:</p>
+
+<p>"Now a little success, soon you will fall down, soon you will be
+overthrown. Because you have got a start, you think you are quite a
+merchant; look out, or you will lose your head&mdash;go steady." These
+intimate conversations with myself, I am sure, had a great influence
+on my life. I was afraid I could not stand my prosperity, and tried to
+teach myself not to get puffed up with any foolish notions.</p>
+
+<p>My loans from my father were many. Our relations on finances were a
+source of some anxiety to me, and were not quite so humorous as they
+seem now as I look back at them. Occasionally he would come to me and
+say that if I needed money in the business he would be able to loan
+some, and as I always needed capital I was glad indeed to get it, even
+at 10 per cent. interest. Just at the moment <span class='pagenum'><a name="Page_47" id="Page_47">[47]</a></span>when I required the
+money most he was apt to say:</p>
+
+<p>"My son, I find I have got to have that money."</p>
+
+<p>"Of course, you shall have it at once," I would answer, but I knew
+that he was testing me, and that when I paid him, he would hold the
+money without its earning anything for a little time, and then offer
+it back later. I confess that this little discipline should have done
+me good, and perhaps did, but while I concealed it from him, the truth
+is I was not particularly pleased with his application of tests to
+discover if my financial ability was equal to such shocks.</p>
+
+
+<p class="center"><b>INTEREST AT 10 PER CENT.</b></p>
+
+<p>These experiences with my father remind me that in the early days
+there was often much discussion as to what should be paid for the use
+of money. Many people protested that the rate of 10 per cent. was
+outrageous, and none but a wicked man would exact such a charge. I was
+accustomed to argue that money was worth what it would bring&mdash;no one
+would pay 10 per cent., or 5 per cent., or 8 per cent. unless the
+borrower believed that at this rate it was profitable to employ it. As
+<span class='pagenum'><a name="Page_48" id="Page_48">[48]</a></span>I was always the borrower at that time, I certainly did not argue for
+paying more than was necessary.</p>
+
+<p>Among the most persistent and heated discussions I ever had were those
+with the dear old lady who kept the boarding-house where my brother
+William and I lived when we were away from home at school. I used to
+greatly enjoy these talks, for she was an able woman and a good
+talker, and as she charged us only a dollar a week for board and
+lodging, and fed us well, I certainly was her friend. This was about
+the usual price for board in the small towns in those days, where the
+produce was raised almost entirely on the place.</p>
+
+<p>This estimable lady was violently opposed to loaners obtaining high
+rates of interest, and we had frequent and earnest arguments on the
+subject. She knew that I was accustomed to make loans for my father,
+and she was familiar with the rates secured. But all the arguments in
+the world did not change the rate, and it came down only when the
+supply of money grew more plentiful.</p>
+
+<p>I have usually found that important alterations in public opinion in
+regard to business matters have been of slow growth along the line of
+proved economic theory&mdash;very rarely <span class='pagenum'><a name="Page_49" id="Page_49">[49]</a></span>have improvements in these
+relationships come about through hastily devised legislation.</p>
+
+<p>One can hardly realize how difficult it was to get capital for active
+business enterprises at that time. In the country farther west much
+higher rates were paid, which applied usually to personal loans on
+which a business risk was run, but it shows how different the
+conditions for young business men were then than now.</p>
+
+
+<p class="center"><b>A NIMBLE BORROWER</b></p>
+
+<p>Speaking of borrowing at the banks reminds me of one of the most
+strenuous financial efforts I ever made. We had to raise the money to
+accept an offer for a large business. It required many hundreds of
+thousands of dollars&mdash;and in cash&mdash;securities would not answer. I
+received the message at about noon and had to get off on the
+three-o'clock train. I drove from bank to bank, asking each president
+or cashier, whomever I could find first, to get ready for me all the
+funds he could possibly lay hands on. I told them I would be back to
+get the money later. I rounded up all of our banks in the city, and
+made a second journey to get the money, and kept going until I secured
+the necessary amount. With this I was off on the three-o'clock train,
+and closed the transaction. <span class='pagenum'><a name="Page_50" id="Page_50">[50]</a></span>In these early days I was a good deal of
+a traveller, visiting our plants, making new connections, seeing
+people, arranging plans to extend our business&mdash;and it often called
+for very rapid work.</p>
+
+
+<p class="center"><b>RAISING CHURCH FUNDS</b></p>
+
+<p>When I was but seventeen or eighteen I was elected as a trustee in the
+church. It was a mission branch, and occasionally I had to hear
+members who belonged to the main body speak of the mission as though
+it were not quite so good as the big mother church. This strengthened
+our resolve to show them that we could paddle our own canoe.</p>
+
+<p>Our first church was not a very grand affair, and there was a mortgage
+of $2,000 on it which had been a dispiriting influence for years.</p>
+
+<p>The holder of the mortgage had long demanded that he should be paid,
+but somehow even the interest was barely kept up, and the creditor
+finally threatened to sell us out. As it happened, the money had been
+lent by a deacon in the church, but notwithstanding this fact, he felt
+that he should have his money, and perhaps he really needed it.
+Anyhow, he proposed to take such steps as were necessary to get it.
+The matter came to a head <span class='pagenum'><a name="Page_51" id="Page_51">[51]</a></span>one Sunday morning, when the minister
+announced from the pulpit that the $2,000 would have to be raised, or
+we should lose our church building. I therefore found myself at the
+door of the church as the congregation came and went.</p>
+
+<p>As each member came by I buttonholed him, and got him to promise to
+give something toward the extinguishing of that debt. I pleaded and
+urged, and almost threatened. As each one promised, I put his name and
+the amount down in my little book, and continued to solicit from every
+possible subscriber.</p>
+
+<p>This campaign for raising the money which started that morning after
+church, lasted for several months. It was a great undertaking to raise
+such a sum of money in small amounts ranging from a few cents to the
+more magnificent promises of gifts to be paid at the rate of
+twenty-five or fifty cents per week. The plan absorbed me. I
+contributed what I could, and my first ambition to earn more money was
+aroused by this and similar undertakings in which I was constantly
+engaged.</p>
+
+<p>But at last the $2,000 was all in hand and a proud day it was when the
+debt was extinguished. I hope the members of the mother church were
+properly humiliated to see how far <span class='pagenum'><a name="Page_52" id="Page_52">[52]</a></span>we had gone beyond their
+expectations, but I do not now recall that they expressed the surprise
+that we flattered ourselves they must have felt.</p>
+
+<p>The begging experiences I had at that time were full of interest. I
+went at the task with pride rather than the reverse, and I continued
+it until my increasing cares and responsibilities compelled me to
+resign the actual working out of details to others.</p>
+
+
+
+
+<hr style="width: 65%;" />
+<p><span class='pagenum'><a name="Page_55" id="Page_55">[55]</a></span></p>
+<h2><a name="CHAPTER_III" id="CHAPTER_III"></a>CHAPTER III</h2>
+
+<h3><span class="smcap">The Standard Oil Company</span></h3>
+
+
+<p>It would be surprising if in an organization which included a great
+number of men there should not be an occasional employee here and
+there who acted, in connection with the business or perhaps in
+conducting his own affairs, in a way which might be criticized. Even
+in a comparatively small organization it is well-nigh impossible to
+restrain this occasional man who is over-zealous for his own or his
+company's advancement. To judge the character of all the members of a
+great organization or the organization itself by the actions of a few
+individuals would be manifestly unfair.</p>
+
+<p>It has been said that I forced the men who became my partners in the
+oil business to join with me. I would not have been so short-sighted.
+If it were true that I followed such tactics, I ask, would it have
+been possible to make of such men life-long companions? Would they
+accept, and remain for many years in positions of the greatest trust,
+and finally, could <span class='pagenum'><a name="Page_56" id="Page_56">[56]</a></span>any one have formed of such men, if they had been
+so browbeaten, a group which has for all these years worked in loyal
+harmony, with fair dealing among themselves as well as with others,
+building up efficiency and acting in entire unity? This powerful
+organization has not only lasted but its efficiency has increased. For
+fourteen years I have been out of business, and in eight or ten years
+went only once to the company's office.</p>
+
+<p>In the summer of 1907 I visited again the room at the top of the
+Standard Oil Company's building, where the officers of the company and
+the heads of departments have had their luncheon served for many
+years. I was surprised to find so many men who had come to the front
+since my last visit years ago. Afterward I had an opportunity to talk
+with old associates and many new ones, and it was a source of great
+gratification to me to find that the same spirit of co&ouml;peration and
+harmony existed unchanged. This practice of lunching together, a
+hundred or more at long tables in most intimate and friendly
+association, is another indication of what I contend, slight as it may
+seem to be at first thought. Would these people seek each other's
+companionship day after day if they had been forced into this
+relation? People <span class='pagenum'><a name="Page_57" id="Page_57">[57]</a></span>in such a position do not go on for long in a
+pleasant and congenial intimacy.</p>
+
+<p>For years the Standard Oil Company has developed step by step, and I
+am convinced that it has done well its work of supplying to the people
+the products from petroleum at prices which have decreased as the
+efficiency of the business has been built up. It gradually extended
+its services first to the large centres, and then to towns, and now to
+the smallest places, going to the homes of its customers, delivering
+the oil to suit the convenience of the actual users. This same system
+is being followed out in various parts of the world. The company has,
+for example, three thousand tank wagons supplying American oil to
+towns and even small hamlets in Europe. Its own depots and employees
+deliver it in a somewhat similar way in Japan, China, India, and the
+chief countries of the world. Do you think this trade has been
+developed by anything but hard work?</p>
+
+<p>This plan of selling our products direct to the consumer and the
+exceptionally rapid growth of the business bred a certain antagonism
+which I suppose could not have been avoided, but this same idea of
+dealing with the consumer directly has been followed by others <span class='pagenum'><a name="Page_58" id="Page_58">[58]</a></span>and in
+many lines of trade, without creating, so far as I recall, any serious
+opposition.</p>
+
+<p>This is a very interesting and important point, and I have often
+wondered if the criticism which centred upon us did not come from the
+fact that we were among the first, if not the first, to work out the
+problems of direct selling to the user on a broad scale. This was done
+in a fair spirit and with due consideration for every one's rights. We
+did not ruthlessly go after the trade of our competitors and attempt
+to ruin it by cutting prices or instituting a spy system. We had set
+ourselves the task of building up as rapidly and as broadly as
+possible the volume of consumption. Let me try to explain just what
+happened.</p>
+
+<p>To get the advantage of the facilities we had in manufacture, we
+sought the utmost market in all lands&mdash;we needed volume. To do this we
+had to create selling methods far in advance of what then existed; we
+had to dispose of two, or three, or four gallons of oil where one had
+been sold before, and we could not rely upon the usual trade channels
+then existing to accomplish this. It was never our purpose to
+interfere with a dealer who adequately cultivated his field of
+operations, but when we saw a new opportunity or a new place for
+extending <span class='pagenum'><a name="Page_59" id="Page_59">[59]</a></span>the sale by further and effective facilities, we made it
+our business to provide them. In this way we opened many new lines in
+which others have shared. In this development we had to employ many
+comparatively new men. The ideal way to supply material for higher
+positions is, of course, to recruit the men from among the youngest in
+the company's service, but our expansion was too rapid to permit this
+in all cases. That some of these employees were over-zealous in going
+after sales it would not be surprising to learn, but they were acting
+in violation of the expressed and known wishes of the company. But
+even these instances, I am convinced, occurred so seldom, by
+comparison with the number of transactions we carried on, that they
+were really the exceptions that proved the rule.</p>
+
+<p>Every week in the year for many, many years, this concern has brought
+into this country more than a million dollars gold, all from the
+products produced by American labour. I am proud of the record, and
+believe most Americans will be when they understand some things
+better. These achievements, the development of this great foreign
+trade, the owning of ships to carry the oil in bulk by the most
+economical methods, the sending out of men to fight for the world's
+<span class='pagenum'><a name="Page_60" id="Page_60">[60]</a></span>markets, have cost huge sums of money, and the vast capital employed
+could not be raised nor controlled except by such an organization as
+the Standard is to-day.</p>
+
+<p>To give a true picture of the early conditions, one must realize that
+the oil industry was considered a most hazardous undertaking, not
+altogether unlike the speculative mining undertakings we hear so much
+of to-day. I well remember my old and distinguished friend, Rev.
+Thomas W. Armitage, for some forty years pastor of a great New York
+church, warning me that it was worse than folly to extend our plants
+and our operations. He was sure we were running unwarranted risks,
+that our oil supply would probably fail, the demand would decline, and
+he, with many others, sometimes I thought almost everybody, prophesied
+ruin.</p>
+
+<p>None of us ever dreamed of the magnitude of what proved to be the
+later expansion. We did our day's work as we met it, looking forward
+to what we could see in the distance and keeping well up to our
+opportunities, but laying our foundations firmly. As I have said,
+capital was most difficult to secure, and it was not easy to interest
+conservative men in this adventurous business. Men of property were
+<span class='pagenum'><a name="Page_61" id="Page_61">[61]</a></span>afraid of it, though in rare cases capitalists were induced to unite
+with us to a limited extent. If they bought our stock at all, they
+took a little of it now and then as an experiment, and we were
+painfully conscious that they often declined to buy new stock with
+many beautiful expressions of appreciation.</p>
+
+<p>The enterprise being so new and novel, on account of the fearfulness
+of certain holders in reference to its success, we frequently had to
+take stock to keep it from going begging, but we had such confidence
+in the fundamental value of the concern that we were willing to assume
+this risk. There are always a few men in an undertaking of this kind
+who would risk all on their judgment of the final result, and if the
+enterprise had failed, these would have been classed as visionary
+adventurers, and perhaps with good reason.</p>
+
+<p>The 60,000 men who are at work constantly in the service of the
+company are kept busy year in and year out. The past year has been a
+time of great contraction, but the Standard has gone on with its plans
+unchecked, and the new works and buildings have not been delayed on
+account of lack of capital or fear of bad times. It pays its workmen
+well, it cares for them when sick, and pensions them when old. It has
+never <span class='pagenum'><a name="Page_62" id="Page_62">[62]</a></span>had any important strikes, and if there is any better function
+of business management than giving profitable work to employees year
+after year, in good times and bad, I don't know what it is.</p>
+
+<p>Another thing to be remembered about this so-called "octopus" is that
+there has been no "water" introduced into its capital (perhaps we felt
+that oil and water would not have mixed); nor in all these years has
+any one had to wait for money which the Standard owed. It has suffered
+from great fires and losses, but it has taken care of its affairs in
+such a way that it has not found it necessary to appeal to the general
+public to place blocks of bonds or stock; it has used no underwriting
+syndicates or stock-selling schemes in any form, and it has always
+managed to finance new oil field operations when called upon.</p>
+
+<p>It is a common thing to hear people say that this company has crushed
+out its competitors. Only the uninformed could make such an assertion.
+It has and always has had, and always will have, hundreds of active
+competitors; it has lived only because it has managed its affairs well
+and economically and with great vigour. To speak of competition for a
+minute: Consider not only the able people who compete <span class='pagenum'><a name="Page_63" id="Page_63">[63]</a></span>in refining
+oil, but all the competition in the various trades which make and sell
+by-products&mdash;a great variety of different businesses. And perhaps of
+even more importance is the competition in foreign lands. The Standard
+is always fighting to sell the American product against the oil
+produced from the great fields of Russia, which struggles for the
+trade of Europe, and the Burma oil, which largely affects the market
+in India. In all these various countries we are met with tariffs which
+are raised against us, local prejudices, and strange customs. In many
+countries we had to teach the people&mdash;the Chinese, for example&mdash;to
+burn oil by making lamps for them; we packed the oil to be carried by
+camels or on the backs of runners in the most remote portions of the
+world; we adapted the trade to the needs of strange folk. Every time
+we succeeded in a foreign land, it meant dollars brought to this
+country, and every time we failed, it was a loss to our nation and its
+workmen.</p>
+
+<p>One of our greatest helpers has been the State Department in
+Washington. Our ambassadors and ministers and consuls have aided to
+push our way into new markets to the utmost corners of the world.</p>
+
+<p>I think I can speak thus frankly and enthusi<span class='pagenum'><a name="Page_64" id="Page_64">[64]</a></span>astically because the
+working out of many of these great plans has developed largely since I
+retired from the business fourteen years ago.</p>
+
+<p>The Standard has not now, and never did have a royal road to
+supremacy, nor is its success due to any one man, but to the multitude
+of able men who are working together. If the present managers of the
+company were to relax efforts, allow the quality of their product to
+degenerate, or treat their customers badly, how long would their
+business last? About as long as any other neglected business. To read
+some of the accounts of the affairs of the company, one would think
+that it had such a hold on the oil trade that the directors did little
+but come together and declare dividends. It is a pleasure for me to
+take this opportunity to pay tribute to the work these men are doing,
+not only for the company they serve, but for the foreign trade of our
+country; for more than half of all the product that the company makes
+is sold outside of the United States. If, in place of these directors,
+the business were taken over and run by anyone but experts, I would
+sell my interest for any price I could get. To succeed in a business
+requires the best and most earnest men to manage it, and the best men
+<span class='pagenum'><a name="Page_65" id="Page_65">[65]</a></span>rise to the top. Of its origin and early plans I will speak later.</p>
+
+
+<p class="center"><b>THE MODERN CORPORATION</b></p>
+
+<p>Beyond question there is a suspicion of corporations. There may be
+reason for such suspicion very often; for a corporation may be moral
+or immoral, just as a man may be moral or the reverse; but it is folly
+to condemn all corporations because some are bad, or even to be unduly
+suspicious of all, because some are bad. But the corporation in form
+and character has come to stay&mdash;that is a thing that may be depended
+upon. Even small firms are becoming corporations, because it is a
+convenient form of partnership.</p>
+
+<p>It is equally true that combinations of capital are bound to continue
+and to grow, and this need not alarm even the most timid if the
+corporation, or the series of corporations, is properly conducted with
+due regard for the rights of others. The day of individual competition
+in large affairs is past and gone&mdash;you might just as well argue that
+we should go back to hand labour and throw away our efficient
+machines&mdash;and the sober good sense of the people will accept this fact
+when they have studied and tried it out. Just see how <span class='pagenum'><a name="Page_66" id="Page_66">[66]</a></span>the list of
+stockholders in the great corporations is increasing by leaps and
+bounds. This means that all these people are becoming partners in
+great businesses. It is a good thing&mdash;it will bring a feeling of
+increased responsibility to the managers of the corporations and will
+make the people who have their interests involved study the facts
+impartially before condemning or attacking them.</p>
+
+<p>On this subject of industrial combinations I have often expressed my
+opinions; and, as I have not changed my mind, I am not averse to
+repeating them now, especially as the subject seems again to be so
+much in the public eye.</p>
+
+<p>The chief advantages from industrial combinations are those which can
+be derived from a co&ouml;peration of persons and aggregation of capital.
+Much that one man cannot do alone two can do together, and once admit
+the fact that co&ouml;peration, or, what is the same thing, combination, is
+necessary on a small scale, the limit depends solely upon the
+necessities of business. Two persons in partnership may be a
+sufficiently large combination for a small business, but if the
+business grows or can be made to grow, more persons and more capital
+must be taken in. The business may grow so large that a partnership
+ceases to be a proper <span class='pagenum'><a name="Page_67" id="Page_67">[67]</a></span>instrumentality for its purposes, and then a
+corporation becomes a necessity. In most countries, as in England,
+this form of industrial combination is sufficient for a business
+co-extensive with the parent country, but it is not so in America. Our
+Federal form of government making every corporation created by a state
+foreign to every other state, renders it necessary for persons doing
+business through corporate agency to organize corporations in some or
+many of the different states in which their business is located.
+Instead of doing business through the agency of one corporation they
+must do business through the agencies of several corporations. If the
+business is extended to foreign countries, and Americans are not
+to-day satisfied with home markets alone, it will be found helpful and
+possibly necessary to organize corporations in such countries, for
+Europeans are prejudiced against foreign corporations, as are the
+people of many of our states. These different corporations thus become
+co&ouml;perating agencies in the same business and are held together by
+common ownership of their stocks.</p>
+
+<p>It is too late to argue about advantages of industrial combinations.
+They are a necessity. And if Americans are to have the privilege <span class='pagenum'><a name="Page_68" id="Page_68">[68]</a></span>of
+extending their business in all the states of the Union, and into
+foreign countries as well, they are a necessity on a large scale, and
+require the agency of more than one corporation.</p>
+
+<p>The dangers are that the power conferred by combination may be abused,
+that combinations may be formed for speculation in stocks rather than
+for conducting business, and that for this purpose prices may be
+temporarily raised instead of being lowered. These abuses are possible
+to a greater or less extent in all combinations, large or small, but
+this fact is no more of an argument against combinations than the fact
+that steam may explode is an argument against steam. Steam is
+necessary and can be made comparatively safe. Combination is necessary
+and its abuses can be minimized; otherwise our legislators must
+acknowledge their incapacity to deal with the most important
+instrument of industry.</p>
+
+<p>In the hearing of the Industrial Commission in 1899, I then said that
+if I were to suggest any legislation regarding industrial combinations
+it would be: First, Federal legislation under which corporations may
+be created and regulated, if that be possible. Second, in lieu
+thereof, state legislation as nearly uniform as possible, encouraging
+combinations of persons <span class='pagenum'><a name="Page_69" id="Page_69">[69]</a></span>and capital for the purpose of carrying on
+industries, but permitting state supervision, not of a character to
+hamper industries, but sufficient to prevent frauds upon the public. I
+still feel as I did in 1899.</p>
+
+
+<p class="center"><b>THE NEW OPPORTUNITIES</b></p>
+
+<p>I am far from believing that this will adversely affect the
+individual. The great economic era we are entering will give splendid
+opportunity to the young man of the future. One often hears the men of
+this new generation say that they do not have the chances that their
+fathers and grandfathers had. How little they know of the
+disadvantages from which we suffered! In my young manhood we had
+everything to do and nothing to do it with; we had to hew our own
+paths along new lines; we had little experience to go on. Capital was
+most difficult to get, credits were mysterious things. Whereas now we
+have a system of commercial ratings, everything was then haphazard and
+we suffered from a stupendous war and all the disasters which
+followed.</p>
+
+<p>Compare this day with that. Our comforts and opportunities are
+multiplied a thousand fold. The resources of our great land are now
+actually opening up and are scarcely <span class='pagenum'><a name="Page_70" id="Page_70">[70]</a></span>touched; our home markets are
+vast, and we have just begun to think of the foreign peoples we can
+serve&mdash;the people who are years behind us in civilization. In the East
+a quarter of the human race is just awakening. The men of this
+generation are entering into a heritage which makes their fathers'
+lives look poverty-stricken by comparison. I am naturally an optimist,
+and when it comes to a statement of what our people will accomplish in
+the future, I am unable to express myself with sufficient enthusiasm.</p>
+
+<p>There are many things we must do to attain the highest benefit from
+all these great blessings; and not the least of these is to build up
+our reputation throughout the whole world.</p>
+
+<p>The great business interests will, I hope, so comport themselves that
+foreign capital will consider it a desirable thing to hold shares in
+American companies. It is for Americans to see that foreign investors
+are well and honestly treated, so that they will never regret
+purchases of our securities.</p>
+
+<p>I may speak thus frankly, because I am an investor in many American
+enterprises, but a controller of none (with one exception, and that a
+company which has not been much of a dividend payer), and I, like all
+the rest, am dependent upon the honest and capable adminis<span class='pagenum'><a name="Page_71" id="Page_71">[71]</a></span>tration of
+the industries. I firmly and sincerely believe that they will be so
+managed.</p>
+
+
+<h3>THE AMERICAN BUSINESS MAN</h3>
+
+<p>You hear a good many people of pessimistic disposition say much about
+greed in American life. One would think to hear them talk that we were
+a race of misers in this country. To lay too much stress upon the
+reports of greed in the newspapers would be folly, since their
+function is to report the unusual and even the abnormal. When a man
+goes properly about his daily affairs, the public prints say nothing;
+it is only when something extraordinary happens to him that he is
+discussed. But because he is thus brought into prominence
+occasionally, you surely would not say that these occasions
+represented his normal life. It is by no means for money alone that
+these active-minded men labour&mdash;they are engaged in a fascinating
+occupation. The zest of the work is maintained by something better
+than the mere accumulation of money, and, as I think I have said
+elsewhere, the standards of business are high and are getting better
+all the time.</p>
+
+<p>I confess I have no sympathy with the idea so often advanced that our
+basis of all judgments in this country is founded on money. <span class='pagenum'><a name="Page_72" id="Page_72">[72]</a></span>If this
+were true, we should be a nation of money hoarders instead of
+spenders. Nor do I admit that we are so small-minded a people as to be
+jealous of the success of others. It is the other way about: we are
+the most extraordinarily ambitious, and the success of one man in any
+walk of life spurs the others on. It does not sour them, and it is a
+libel even to suggest so great a meanness of spirit.</p>
+
+<p>In reading the newspapers, where so much is taken for granted in
+considering things on a money standard, I think we need some of the
+sense of humour possessed by an Irish neighbour of mine, who built
+what we regarded as an extremely ugly house, which stood out in bright
+colours as we looked from our windows. My taste in architecture
+differed so widely from that affected by my Irish friend, that we
+planted out the view of his house by moving some large trees to the
+end of our property. Another neighbour who watched this work going on
+asked Mr. Foley why Mr. Rockefeller moved all these big trees and cut
+off the view between the houses. Foley, with the quick wit of his
+country, responded instantly: "It's invy, they can't stand looking at
+the ividence of me prosperity."</p>
+
+<p>In my early days men acted just as they <span class='pagenum'><a name="Page_73" id="Page_73">[73]</a></span>do now, no doubt. When there
+was anything to be done for general trade betterment, almost every man
+had some good reason for believing that his case was a special one
+different from all the rest. For every foolish thing he did, or wanted
+to do, for every unbusiness-like plan he had, he always pleaded that
+it was necessary in his case. He was the one man who had to sell at
+less than cost, to disrupt all the business plans of others in his
+trade, because his individual position was so absolutely different
+from all the rest. It was often a heart-breaking undertaking to
+convince those men that the perfect occasion which would lead to the
+perfect opportunity would never come, even if they waited until the
+crack o' doom.</p>
+
+<p>Then, again, we had the type of man who really never knew all the
+facts about his own affairs. Many of the brightest kept their books in
+such a way that they did not actually know when they were making money
+on a certain operation and when they were losing. This unintelligent
+competition was a hard matter to contend with. Good old-fashioned
+common sense has always been a mighty rare commodity. When a man's
+affairs are not going well, he hates to study the books and face the
+truth. From the first, the men who managed the Standard Oil <span class='pagenum'><a name="Page_74" id="Page_74">[74]</a></span>Company
+kept their books intelligently as well as correctly. We knew how much
+we made and where we gained or lost. At least, we tried not to deceive
+ourselves.</p>
+
+<p>My ideas of business are no doubt old-fashioned, but the fundamental
+principles do not change from generation to generation, and sometimes
+I think that our quick-witted American business men, whose spirit and
+energy are so splendid, do not always sufficiently study the real
+underlying foundations of business management. I have spoken of the
+necessity of being frank and honest with oneself about one's own
+affairs: many people assume that they can get away from the truth by
+avoiding thinking about it, but the natural law is inevitable, and the
+sooner it is recognized, the better.</p>
+
+<p>One hears a great deal about wages and why they must be maintained at
+a high level, by the railroads, for example. A labourer is worthy of
+his hire, no less, but no more, and in the long run he must contribute
+an equivalent for what he is paid. If he does not do this, he is
+probably pauperized, and you at once throw out the balance of things.
+You can't hold up conditions artificially, and you can't change the
+underlying laws of trade. If you try, you must inevitably fail. All
+this may be trite and <span class='pagenum'><a name="Page_75" id="Page_75">[75]</a></span>obvious, but it is remarkable how many men
+overlook what should be the obvious. These are facts we can't get away
+from&mdash;a business man must adapt himself to the natural conditions as
+they exist from month to month and year to year. Sometimes I feel that
+we Americans think we can find a short road to success, and it may
+appear that often this feat is accomplished; but real efficiency in
+work comes from knowing your facts and building upon that sure
+foundation.</p>
+
+<p>Many men of wealth do not retire from business even when they can.
+They are not willing to be idle, or they have a just pride in their
+work and want to perfect the plans in which they have faith, or, what
+is of still more consequence, they may feel the call to expand and
+build up for the benefit of their employees and associates, and these
+men are the great builders up in our country. Consider for a moment
+how much would have been left undone if our prosperous American
+business men had sat down with folded hands when they had acquired a
+competency. I have respect for all these reasons, but if a man has
+succeeded, he has brought upon himself corresponding responsibilities,
+and our institutions devoted to helping men to help themselves need
+the brain of the <span class='pagenum'><a name="Page_76" id="Page_76">[76]</a></span>American business man as well as part of his money.</p>
+
+<p>Some of these men, however, are so absorbed in their business affairs
+that they hardly have time to think of anything else. If they do
+interest themselves in a work outside of their own office and
+undertake to raise money, they begin with an apology, as if they are
+ashamed of themselves.</p>
+
+<p>"I am no beggar," I have heard many of them say, to which I could only
+reply: "I am sorry you feel that way about it."</p>
+
+<p>I have been this sort of beggar all my life and the experiences I have
+had were so interesting and important to me that I will venture to
+speak of them in a later chapter.</p>
+
+
+
+<hr style="width: 65%;" />
+<p><span class='pagenum'><a name="Page_79" id="Page_79">[79]</a></span></p>
+<h2><a name="CHAPTER_IV" id="CHAPTER_IV"></a>CHAPTER IV</h2>
+
+<h3><span class="smcap">Some Experiences in the Oil Business</span></h3>
+
+
+<p>During the years when I was just coming to man's estate, the produce
+business of Clark &amp; Rockefeller went on prosperously, and in the early
+sixties we organized a firm to refine and deal in oil. It was composed
+of Messrs. James and Richard Clark, Mr. Samuel Andrews, and the firm
+of Clark &amp; Rockefeller, who were the company. It was my first direct
+connection with the oil trade. As the new concern grew the firm of
+Clark &amp; Rockefeller was called upon to supply a large special capital.
+Mr. Samuel Andrews was the manufacturing man of the concern, and he
+had learned the process of cleansing the crude oil by the use of
+sulphuric acid.</p>
+
+<p>In 1865 the partnership was dissolved; it was decided that the cash
+assets should be collected and the debts paid, but this left the plant
+and the good-will to be disposed of. It was suggested that they should
+go to the highest bidder among ourselves. This seemed a just
+settlement to <span class='pagenum'><a name="Page_80" id="Page_80">[80]</a></span>me, and the question came up as to when the sale should
+be held and who would conduct it. My partners had a lawyer in the room
+to represent them, though I had not considered having a legal
+representative; I thought I could take care of so simple a
+transaction. The lawyer acted as the auctioneer, and it was suggested
+that we should go on with the sale then and there. All agreed, and so
+the auction began.</p>
+
+<p>I had made up my mind that I wanted to go into the oil trade, not as a
+special partner, but actively on a larger scale, and with Mr. Andrews
+wished to buy that business. I thought that I saw great opportunities
+in refining oil, and did not realize at that time that the whole oil
+industry would soon be swamped by so many men rushing into it. But I
+was full of hope, and I had already arranged to get financial
+accommodation to an amount that I supposed would easily pay for the
+plant and good-will. I was willing to give up the other firm of Clark
+&amp; Rockefeller, and readily settled that later&mdash;my old partner, Mr.
+Clark, taking over the business.</p>
+
+<p>The bidding began, I think, at $500 premium. I bid a thousand; they
+bid two thousand; and so on, little by little, the price went up.
+Neither <span class='pagenum'><a name="Page_81" id="Page_81">[81]</a></span>side was willing to stop bidding, and the amount gradually
+rose until it reached $50,000, which was much more than we supposed
+the concern to be worth. Finally, it advanced to $60,000, and by slow
+stages to $70,000, and I almost feared for my ability to buy the
+business and have the money to pay for it. At last the other side bid
+$72,000. Without hesitation I said $72,500. Mr. Clark then said:</p>
+
+<p>"I'll go no higher, John; the business is yours."</p>
+
+<p>"Shall I give you a check for it now?" I suggested.</p>
+
+<p>"No," Mr. Clark said, "I'm glad to trust you for it; settle at your
+convenience."</p>
+
+<p>The firm of Rockefeller &amp; Andrews was then established, and this was
+really my start in the oil trade. It was my most important business
+for about forty years until, at the age of about fifty-six, I retired.</p>
+
+<p>The story of the early history of the oil trade is too well known to
+bear repeating in detail. The cleansing of crude petroleum was a
+simple and easy process, and at first the profits were very large.
+Naturally, all sorts of people went into it: the butcher, the baker,
+and the candlestick-maker began to refine oil, and it was only a short
+time before more of the <span class='pagenum'><a name="Page_82" id="Page_82">[82]</a></span>finished product was put on the market than
+could possibly be consumed. The price went down and down until the
+trade was threatened with ruin. It seemed absolutely necessary to
+extend the market for oil by exporting to foreign countries, which
+required a long and most difficult development; and also to greatly
+improve the processes of refining so that oil could be made and sold
+cheaply, yet with a profit, and to use as by-products all of the
+materials which in the less-efficient plants were lost or thrown away.</p>
+
+<p>These were the problems which confronted us almost at the outset, and
+this great depression led to consultations with our neighbors and
+friends in the business in the effort to bring some order out of what
+was rapidly becoming a state of chaos. To accomplish all these tasks
+of enlarging the market and improving the methods of manufacture in a
+large way was beyond the power or ability of any concern as then
+constituted. It could only be done, we reasoned, by increasing our
+capital and availing ourselves of the best talent and experience.</p>
+
+<p>It was with this idea that we proceeded to buy the largest and best
+refining concerns and centralize the administration of them <span class='pagenum'><a name="Page_83" id="Page_83">[83]</a></span>with a
+view to securing greater economy and efficiency. The business grew
+faster than we had anticipated.</p>
+
+<p>This enterprise, conducted by men of application and ability working
+hard together, soon built up unusual facilities in manufacture, in
+transportation, in finance, and in extending markets. We had our
+troubles and set-backs; we suffered from some severe fires; and the
+supply of crude oil was most uncertain. Our plans were constantly
+changed by changed conditions. We developed great facilities in an oil
+centre, erected storage tanks, and connected pipe-lines; then the oil
+failed and our work was thrown away. At best it was a speculative
+trade, and I wonder that we managed to pull through so often; but we
+were gradually learning how to conduct a most difficult business.</p>
+
+
+<h3>FOREIGN MARKETS</h3>
+
+<p>Several years ago, when asked how our business grew to such large
+proportions I explained that our first organization was a partnership
+and afterward a corporation in Ohio. That was sufficient for a local
+refining business. But, had we been dependent solely upon local
+business, we should have failed long since. We were forced to extend
+our markets into <span class='pagenum'><a name="Page_84" id="Page_84">[84]</a></span>every part of the world. This made the sea-board
+cities a necessary place of business, and we soon discovered that
+manufacturing for export could be more economically carried on there;
+hence refineries were established at Brooklyn, at Bayonne, at
+Philadelphia, at Baltimore, and necessary corporations were organized
+in the different states.</p>
+
+<p>We soon discovered, as the business grew, that the primary method of
+transporting oil in barrels could not last. The package often cost
+more than the contents, and the forests of the country were not
+sufficient to supply cheaply the necessary material for an extended
+time. Hence we devoted attention to other methods of transportation,
+adopted the pipe-line system, and found capital for pipe-line
+construction equal to the necessities of the business.</p>
+
+<p>To operate pipe-lines required franchises from the states in which
+they were located&mdash;and consequently corporations in those states&mdash;just
+as railroads running through different states are forced to operate
+under separate state charters. To perfect the pipe-line system of
+transportation required many millions of capital. The entire oil
+business is dependent upon the pipe-line. Without it every well <span class='pagenum'><a name="Page_85" id="Page_85">[85]</a></span>would
+be less valuable and every market at home and abroad would be more
+difficult to serve or retain, because of the additional cost to the
+consumer. The expansion of the whole industry would have been retarded
+without this method of transportation.</p>
+
+<p>Then the pipe-line system required other improvements, such as
+tank-cars upon railroads, and finally the tank-steamer. Capital had to
+be furnished for them and corporations created to own and operate
+them.</p>
+
+<p>Every one of the steps taken was necessary if the business was to be
+properly developed, and only through such successive steps and by a
+great aggregation of capital is America to-day enabled to utilize the
+bounty which its land pours forth, and to furnish the world with
+light.</p>
+
+
+<h3>THE START OF THE STANDARD OIL COMPANY</h3>
+
+<p>In the year 1867 the firms of William Rockefeller &amp; Co., Rockefeller &amp;
+Andrews, Rockefeller &amp; Co., and S.V. Harkness and H.M. Flagler united
+in forming the firm of Rockefeller, Andrews &amp; Flagler.</p>
+
+<p>The cause leading to the formation of this firm was the desire to
+unite our skill and capital in order to carry on a business of greater
+magnitude with economy and efficiency in place of <span class='pagenum'><a name="Page_86" id="Page_86">[86]</a></span>the smaller
+business that each had heretofore conducted separately. As time went
+on and the possibilities became apparent, we found further capital to
+be necessary; then we interested others and organized the Standard Oil
+Company, with a capital of $1,000,000. Later we saw that more money
+could be utilized, found persons who were willing to invest with us,
+and increased our capital to $2,500,000, in 1872, and afterward in
+1874 to $3,500,000. As the business grew, and markets were obtained at
+home and abroad, more persons and capital were added to the business,
+and new corporate agencies were obtained or organized, the object
+being always the same&mdash;to extend our operations by furnishing the best
+and cheapest products.</p>
+
+<p>I ascribe the success of the Standard Oil Company to its consistent
+policy of making the volume of its business large through the merit
+and cheapness of its products. It has spared no expense in utilizing
+the best and most efficient method of manufacture. It has sought for
+the best superintendents and workmen and paid the best wages. It has
+not hesitated to sacrifice old machinery and old plants for new and
+better ones. It has placed its manufactories at the points where they
+could supply <span class='pagenum'><a name="Page_87" id="Page_87">[87]</a></span>markets at the least expense. It has not only sought
+markets for its principal products, but for all possible by-products,
+sparing no expense in introducing them to the public in every nook and
+corner of the world. It has not hesitated to invest millions of
+dollars in methods for cheapening the gathering and distribution of
+oils by pipe-lines, special cars, tank-steamers, and tank-wagons. It
+has erected tank-stations at railroad centres in every part of the
+country to cheapen the storage and delivery of oil. It has had faith
+in American oil and has brought together vast sums of money for the
+purpose of making it what it is, and for holding its market against
+the competition of Russia and all the countries which are producers of
+oil and competitors against American products.</p>
+
+
+<h3>THE INSURANCE PLANS</h3>
+
+<p>Here is an example of one of the ways in which we achieved certain
+economies and gained real advantage. Fires are always to be reckoned
+with in oil refining and storage, as we learned by dear experience,
+but in having our plants distributed all over the country the unit of
+risk and possible loss was minimized. No one fire could ruin us, and
+we were able thus to establish a system of insuring ourselves. Our
+reserve <span class='pagenum'><a name="Page_88" id="Page_88">[88]</a></span>fund which provided for this insurance could not be wiped out
+all at once, as might be the case with a concern having its plants
+together or near each other. Then we studied and perfected our
+organization to prevent fires, improving our appliances and plans year
+after year until the profit on this insurance feature became a very
+considerable item in the Standard earnings.</p>
+
+<p>It can easily be seen that this saving in insurance, and minimizing
+the loss by fire affected the profits, not only in refining, but
+touched many other associated enterprises: the manufacture of
+by-products, the tanks and steamers, the pumping-stations, etc.</p>
+
+<p>We devoted ourselves exclusively to the oil business and its products.
+The company never went into outside ventures, but kept to the enormous
+task of perfecting its own organization. We educated our own men; we
+trained many of them from boyhood; we strove to keep them loyal by
+providing them full scope for their ability; they were given
+opportunities to buy stock, and the company itself helped them to
+finance their purchases. Not only here in America, but all over the
+world, our young men were given chances to advance themselves, and the
+sons of the old partners were welcomed to the councils and
+responsibilities of the admin<span class='pagenum'><a name="Page_89" id="Page_89">[89]</a></span>istration. I may say that the company
+has been in all its history, and I am sure it is at present, a most
+happy association of busy people.</p>
+
+<p>I have been asked if my advice is not often sought by the present
+managers. I can say that if it were sought it would be gladly given.
+But the fact is that since I retired it has been very little required.
+I am still a large stockholder, indeed I have increased my holdings in
+the company's stock since I relinquished any part in its management.</p>
+
+
+<h3>WHY THE STANDARD PAYS LARGE DIVIDENDS</h3>
+
+<p>Let me explain what many people, perhaps, fully appreciate, but some,
+I am sure, do not. The Standard pays four dividends a year: the first
+in March, which is the result of the busiest season of the whole
+twelvemonth, because more oil is consumed in winter than at other
+seasons, and three other dividends later, at about evenly divided
+periods. Now, these dividends run up to 40 per cent. on the capital
+stock of $100,000,000, but that does not mean that the profit is 40
+per cent. on the capital invested. As a matter of fact, it represents
+the results of the savings and surplus gained through all the
+thirty-five or forty years of the workings of the companies. The
+capital stock could be <span class='pagenum'><a name="Page_90" id="Page_90">[90]</a></span>raised several hundred per cent. without a
+penny of over-capitalization or "water"; the actual value is there. If
+this increase had been made, the rate would represent a moderate
+dividend-paying power of about 6 to 8 per cent.</p>
+
+
+<h3>A NORMAL GROWTH</h3>
+
+<p>Study for a moment the result of what has been a natural and
+absolutely normal increase in the value of the company's possessions.
+Many of the pipe-lines were constructed during a period when costs
+were about 50 per cent. of what they are now. Great fields of oil
+lands were purchased as virgin soil, which later yielded an immense
+output. Quantities of low-grade crude oil which had been bought by the
+company when it was believed to be of little value, but which the
+company hoped eventually to utilize, were greatly increased in value
+by inventions for refining it and for using the residues formerly
+considered almost worthless. Dock property was secured at low prices
+and made valuable by buildings and development. Large unimproved
+tracts of land near the important business centres were acquired. We
+brought our industries to these places, made the land useful, and
+increased the value, not only of our own property, but of <span class='pagenum'><a name="Page_91" id="Page_91">[91]</a></span>the land
+adjacent to it to many times the original worth. Wherever we have
+established businesses in this and other countries we have bought
+largely of property. I remember a case where we paid only $1,000 or so
+an acre for some rough land to be used for such purposes, and, through
+the improvements we created, the value has gone up 40 or 50 times as
+much in 35 or 40 years.</p>
+
+<p>Others have had similar increases in the value of their properties,
+but have enlarged their capitalization correspondingly. They have
+escaped the criticism which has been directed against us, who with our
+old-fashioned and conservative notions have continued without such
+expansion of capitalization.</p>
+
+<p>There is nothing strange or miraculous in all this; it was all done
+through this natural law of trade development. It is what the Astors
+and many other large landholders did.</p>
+
+<p>If a man starts in business with $1,000 capital and gradually
+increases his property and investment by retaining in his concern much
+of his earnings, instead of spending them, and thus accumulates values
+until his investment is, say, $10,000, it would be folly to base the
+percentage of his actual profits only on the original $1,000 with
+which he started. Here, again, I think the managers of the Standard
+should be <span class='pagenum'><a name="Page_92" id="Page_92">[92]</a></span>praised, and not blamed. They have set an example for
+upbuilding on the most conservative lines, and in a business which has
+always been, to say the least, hazardous, and to a large degree
+unavoidably speculative. Yet no one who has relied upon the ownership
+of this stock to pay a yearly income has been disappointed, and the
+stock is held by an increasing number of small holders the country
+over.</p>
+
+
+<h3>THE MANAGEMENT OF CAPITAL</h3>
+
+<p>We never attempted, as I have already said, to sell the Standard Oil
+stock on the market through the Stock Exchange. In the early days the
+risks of the business were great, and if the stock had been dealt in
+on the Exchange its fluctuations would no doubt have been violent. We
+preferred to have the attention of the owners and administrators of
+the business directed wholly to the legitimate development of the
+enterprise rather than to speculation in its shares. The interests of
+the company have been carefully conserved. We have been criticized for
+paying large dividends on a capitalization which represents but a
+small part of the actual property owned by the company. If we had
+increased the capitalization to bring it up to the real value, and
+listed the shares on the <span class='pagenum'><a name="Page_93" id="Page_93">[93]</a></span>Exchange, we might have been criticized then
+for promoting a project to induce the public to invest. As I have
+indicated, the foundations of the company were so thoroughly
+established, and its affairs so conservatively managed, that, after
+the earlier period of struggle to secure adequate capital and in view
+of the trying experiences through which we then passed, we decided to
+pursue the policy of relying upon our own resources. Since then we
+have never been obliged to lean very heavily upon the financial
+public, but have sought rather to hold ourselves in position not only
+to protect our own large and important interests, but to be prepared
+in times of stress to lend a helping hand to others. The company has
+suffered from the statements of people who, I am convinced, are not
+familiar with all the facts. As I long ago ceased to have any active
+part in the management of its affairs perhaps I may venture the
+opinion that men who devote themselves to building up the sale of
+American products all over the world, in competition with foreign
+manufacturers should be appreciated and encouraged.</p>
+
+<p>There have been so many tales told about the so-called speculations of
+the Standard Oil Company that I may say a word about that subject.
+This company is interested only in oil products <span class='pagenum'><a name="Page_94" id="Page_94">[94]</a></span>and such
+manufacturing affairs as are legitimately connected therewith. It has
+plants for the making of barrels and tanks; and building pumps for
+pumping oil; it owns vessels for carrying oil, tank-cars, pipes for
+transporting oil, etc., etc.&mdash;but it is not concerned in speculative
+interests. The oil business itself is speculative enough, and its
+successful administration requires a firm hand and a cool head.</p>
+
+<p>The company pays dividends to its stockholders which it earns in
+carrying on this oil trade. This money the stockholders can and do use
+as they think fit, but the company is in no way responsible for the
+disposition that the stockholders make of their dividends. The
+Standard Oil Company does not own or control "a chain of banks," nor
+has it any interest directly or indirectly in any bank. Its relations
+are confined to the functions of ordinary banking, such as other
+depositors have. It buys and sells its own exchange; and these
+dealings, extending over many years, have made its bills of exchange
+acceptable all over the world.</p>
+
+
+<h3>CHARACTER THE ESSENTIAL THING</h3>
+
+<p>In speaking of the real beginning of the Standard Oil Company, it
+should be remembered that it was not so much the consolidation <span class='pagenum'><a name="Page_95" id="Page_95">[95]</a></span>of the
+firms in which we had a personal interest, but the coming together of
+the men who had the combined brain power to do the work, which was the
+actual starting-point. Perhaps it is worth while to emphasize again
+the fact that it is not merely capital and "plants" and the strictly
+material things which make up a business, but the character of the men
+behind these things, their personalities, and their abilities; these
+are the essentials to be reckoned with.</p>
+
+<p>Late in 1871, we began the purchase of some of the more important of
+the refinery interests of Cleveland. The conditions were so chaotic
+and uncertain that most of the refiners were very desirous to get out
+of the business. We invariably offered those who wanted to sell the
+option of taking cash or stock in the company. We very much preferred
+to have them take the stock, because a dollar in those days looked as
+large as a cart-wheel, but as a matter of business policy we found it
+desirable to offer them the option, and in most cases they were even
+precipitate in their choice of the cash. They knew what a dollar would
+buy, but they were very sceptical in regard to the possibilities of
+resurrecting the oil business and giving any permanent value to these
+shares.</p>
+
+<p>These purchases continued over a period <span class='pagenum'><a name="Page_96" id="Page_96">[96]</a></span>of years, during which many
+of the more important refineries at Cleveland were bought by the
+Standard Oil Company. Some of the smaller concerns, however, continued
+in the business for many years, although they had the same opportunity
+as others to sell. There were always, at other refining points which
+were regarded as more favourably located than Cleveland, many
+refineries in successful operation.</p>
+
+
+<h3>THE BACKUS PURCHASE</h3>
+
+<p>All these purchases of refineries were conducted with the utmost
+fairness and good faith on our part, yet in many quarters the stories
+of certain of these transactions have been told in such form as to
+give the impression that the sales were made most unwillingly and only
+because the sellers were forced to make them by the most ruthless
+exertion of superior power. There was one transaction, viz., the
+purchase of the property of the Backus Oil Company, which has been
+variously exploited, and I am made to appear as having personally
+robbed a defenceless widow of an extremely valuable property, paying
+her therefor only a mere fraction of its worth. The story as told is
+one which makes the strongest appeal to the sympathy and, if it <span class='pagenum'><a name="Page_97" id="Page_97">[97]</a></span>were
+true, would represent a shocking instance of cruelty in crushing a
+defenceless woman. It is probable that its wide circulation and its
+acceptance as true by those who know nothing of the facts has awakened
+more hostility against the Standard Oil Company and against me
+personally than any charge which has been made.</p>
+
+<p>This is my reason for entering so much into detail in this particular
+case, which I am exceedingly reluctant to do, and for many years have
+refrained from doing.</p>
+
+<p>Mr. F.M. Backus, a highly respected citizen of Cleveland and an old
+and personal friend of mine, had for several years prior to his death
+in 1874 been engaged in the lubricating oil business which was carried
+on after his death as a corporation known as the Backus Oil Company.
+In the latter part of 1878, our company purchased certain portions of
+the property of this company. The negotiations which led to this
+purchase extended over several weeks, being conducted on behalf of
+Mrs. Backus, as the principal stockholder, by Mr. Charles H. Marr, and
+on behalf of our company by Mr. Peter S. Jennings. I personally had
+nothing to do with the negotiations except that, when the matter first
+came up, Mrs. Backus requested me to call at her house, which <span class='pagenum'><a name="Page_98" id="Page_98">[98]</a></span>I did,
+when she spoke of selling the property to our company and requested me
+to personally conduct the negotiations with her with reference to it.
+This I was obliged to decline to do, because, as I then explained to
+her, I was not familiar with the details of the business. In that
+conversation I advised her not to take any hasty action, and when she
+expressed fears about the future of the business, stating, for
+example, that she could not get cars to transport sufficient oil, I
+said to her that, though we were using our cars and required them in
+our business, yet we would loan her any number she needed, and do
+anything else in reason to assist her, and I did not see why she could
+not successfully prosecute her business in the future as in the past.
+I told her, however, that if after reflection she desired to pursue
+negotiations for the sale of her property some of our people, familiar
+with the lubricating oil business, would take up the question with
+her. As she still expressed a desire to have our company buy her
+property, negotiations were taken up by Mr. Jennings, and the only
+other thing that I had to do with the matter was that when our experts
+reported that in their judgment the value of the works, good will, and
+successorship which we had decided <span class='pagenum'><a name="Page_99" id="Page_99">[99]</a></span>to buy were worth a certain sum, I
+asked them to add $10,000, in order to make doubly sure that she
+received full value. The sale was consummated, as we supposed, to the
+entire satisfaction of Mrs. Backus, and the purchase price which had
+been agreed upon was paid.</p>
+
+<p>To my profound astonishment, a day or two after the transaction had
+been closed, I received from her a very unkind letter complaining that
+she had been unjustly treated. After investigating the matter I wrote
+her the following letter:</p>
+<div class="blockquot">
+
+<p class="quotdate">November 13, 1878.</p>
+
+<p><span class="smcap">Dear Madam</span>:</p>
+
+<p>I have held your note of the 11th inst., received yesterday, until
+to-day, as I wished to thoroughly review every point connected with
+the negotiations for the purchase of the stock of the Backus Oil
+Company, to satisfy myself as to whether I had unwittingly done
+anything whereby you could have any right to feel injured. It is
+true that in the interview I had with you I suggested that if you
+desired to do so, you could retain an interest in the business of
+the Backus Oil Company, by keeping some number of its shares, and
+then I understood you to say that if you sold out you wished to go
+entirely out of the business. That being my understanding, our
+arrangements were made in case you concluded to make the sale that
+precluded any other interests being represented, and therefore,
+when you did make the inquiry as to your taking some of the stock,
+our answer was given in accordance with the facts noted above, but
+not at all in the spirit in which you refer to <span class='pagenum'><a name="Page_100" id="Page_100">[100]</a></span>the refusal in your
+note. In regard to the reference that you make as to my permitting
+the business of the Backus Oil Company to <i>be taken</i> from you, I
+say that in this as in all else you have written in your letter of
+the 11th inst., you do me most grievous wrong. It was but of little
+moment to the interests represented by me whether the business of
+the Backus Oil Company was purchased or not. I believe that it was
+for your interest to make the sale, and am entirely candid in this
+statement, and beg to call your attention to the time, some two
+years ago, when you consulted Mr. Flagler and myself as to selling
+out your interests to Mr. Rose, at which time you were desirous of
+selling at <i>considerably less price</i>, and upon time, than you have
+now received in cash, and which sale you would have been glad to
+have closed if you could have obtained satisfactory security for
+the deferred payments. As to the price paid for the property, it is
+certainly three times greater than the cost at which we could now
+construct equal or better facilities; but wishing to take a liberal
+view of it, I urged the proposal of paying $60,000, which was
+thought much too high by some of our parties. I believe that if you
+would reconsider what you have written in your letter, to which
+this is a reply, you must admit having done me great injustice, and
+I am satisfied to await upon your innate sense of right for such
+admission. However, in view of what seems to be your present
+feeling, I now offer to restore to you the purchase made by us, you
+simply returning the amount of money which we have invested, and
+leaving us as though no purchase has been made.</p>
+
+<p>Should you not desire to accept this proposal, I offer to you 100,
+200 or 300 shares of the stock at the same price that we paid for
+the same, with this addition, that if we keep the property we are
+under engagement to pay into the treasury of the Backus Oil Company
+any amount which added to the amount <span class='pagenum'><a name="Page_101" id="Page_101">[101]</a></span>already paid would make a
+total of $100,000 and thereby make the shares $100 each.</p>
+
+<p>That you may not be compelled to hastily come to a conclusion, I
+will leave open for three days these propositions for your
+acceptance or declination, and in the meantime believe me,</p>
+
+<p class="address2">Yours very truly,</p>
+
+<p class="address1"><span class="smcap">John D. Rockefeller</span>.</p>
+</div>
+
+<p>Neither of these offers was accepted. In order that this may not rest
+on my unsupported assertion, I submit the following documents: The
+first is a letter from Mr. H.M. Backus, a brother of Mrs. Backus's
+deceased husband, who had been associated with the business and had
+remained with the company after his death. The letter was written
+without any solicitation whatever on my part, but I have since
+received permission from Mr. Backus to print it. It is followed by
+extracts from affidavits made by the gentleman who conducted the
+negotiations on behalf of Mrs. Backus. I have no wish to reprint the
+complimentary allusion to myself in Mr. Backus's letter, but have
+feared to omit a word of it lest some misunderstanding ensue:</p>
+
+<div class="blockquot">
+<p class="quotdate"><span class="smcap">Bowling Green, Ohio</span>, <br />September 18, '03.</p>
+
+<p><span class="smcap">Mr. John D. Rockefeller</span>, <br /><span style="margin-left:2em;"> Cleveland, Ohio.</span></p>
+
+<p>I do not know whether you will ever receive this letter or not,
+whether your secretary will throw it into the waste-basket or <span class='pagenum'><a name="Page_102" id="Page_102">[102]</a></span>not,
+but I will do my part and get it off my mind, and it will not be my
+fault if you do not receive or read it. Ever since the day that my
+deceased brother's wife, Mrs. F.N. Backus, wrote you the unjust and
+unreasonable letter in reference to the sale of the property of the
+old Backus Oil Company, in which I had a small interest, I have
+wanted to write you and record my disapproval of that letter. I
+lived with my brother's family, was at the house the day you called
+to talk the matter of the then proposed purchase of the property
+with Mrs. Backus by her request, as she told Mr. Jennings that she
+wanted to deal through you. I was in favour of the sale from the
+first.</p>
+
+<p>I was with Mrs. Backus all through the trouble with Mr. Rose and
+with Mr. Maloney, did what I could to encourage her, and to prevent
+Mr. Rose from getting the best of her. Mrs. Backus, in my opinion,
+is an exceptionally good financier, but she does not know and no
+one can convince her that the best thing that ever happened to her
+financially was the sale of her interest in the Backus Oil Company
+to your people. She does not know that five more years of the then
+increasing desperate competition would have bankrupted the company,
+and that with the big debt that she was carrying on the lot on
+Euclid Avenue, near Sheriff Street, she would have been swamped,
+and that the only thing that ever saved her and the oil business
+generally was the plan of John D. Rockefeller. She thinks that you
+literally robbed her of millions, and feeds her children on that
+diet three times a day more or less, principally more, until it has
+become a mania with her, and no argument that any one else can
+suggest will have any effect upon her. She is wise and good in many
+ways, but on that one subject she is one-sided, I think. Of course,
+if we could have been assured of continued dividends, I would have
+been opposed <span class='pagenum'><a name="Page_103" id="Page_103">[103]</a></span>to selling the business, but that was out of the
+question. I know of the ten thousand dollars that was added to the
+purchase price of the property at your request, and I know that you
+paid three times the value of the property, and I know that all
+that ever saved our company from ruin was the sale of its property
+to you, and I simply want to ease my mind by doing justice to you
+by saying so. After the sale to your company I was simple enough to
+go to Buffalo and try it again, but soon met with defeat and
+retired with my flag in the dust. I then went to Duluth, and was on
+the top wave, till the real-estate bubble broke, and I broke with
+it. I have had my ups and downs, but I have tried to take my
+medicine and look pleasant instead of sitting down under a juniper
+tree and blaming my losses to John D. Rockefeller.</p>
+
+<p>I suppose I would have put off writing this letter for another year
+or more as I have done so long, had it not been for a little chat
+that I had with Mr. Hanafin, Superintendent of the Buckeye Pipe
+Line Company, a day or two since when I was relating the sale,
+etc., of the old B.O. Co.'s business, and in that way revived the
+intention that had lain dormant since the last good resolution in
+regard to writing it was made. But it's done now, and off my mind.</p>
+
+<p>With much respect and admiration to John D. Rockefeller I remain,</p>
+
+<p class="address2">Yours truly,</p>
+
+<p class="address1"><span class="smcap">H.M. Backus.</span></p>
+</div>
+
+<p>It appears from the affidavits that the negotiations were conducted on
+behalf of Mrs. Backus and her company by Charles H. Marr, who had been
+in the employ of the Backus Company for some time, and by Mr. Maloney,
+who was the <span class='pagenum'><a name="Page_104" id="Page_104">[104]</a></span>superintendent of the company from the time of its
+organization and was also a stockholder; and on behalf of the Standard
+Oil Company by Mr. Peter S. Jennings.</p>
+
+<p>There has been an impression that the Standard Oil Company purchased
+for $79,000 property which was reasonably worth much more, and that
+this sacrifice was occasioned by threats and compulsion. Mr. Jennings
+requested Mr. Marr to submit a written proposition giving the price
+put by the Backus Company upon the several items of property and
+assets which it desired to sell. This statement was furnished and was
+annexed to Mr. Jennings's affidavit. The Standard Oil Company finally
+decided not to purchase all of the assets of the company, but only the
+oil on hand, for which it paid the full market price, amounting to
+about $19,000, and the item "works, good-will, and successorship,"
+which were offered by Mr. Marr at $71,000, and for which the Standard
+offered $60,000, which was promptly accepted. Mr. Marr made affidavit
+as follows:</p>
+
+<div class="blockquot"><p>"Charles H. Marr, being duly sworn, says that, in behalf of the
+Backus Oil Company, he conducted the negotiations which led to the
+sale of its works, good-will, and stock of oils and during same
+when said company had offered to sell its <span class='pagenum'><a name="Page_105" id="Page_105">[105]</a></span>entire stock for a gross
+sum, to wit, the sum of one hundred and fifty thousand dollars
+($150,000), which was to include cash on hand, accrued dividends,
+accounts, etc., said Jennings requested said company to submit an
+itemized proposition fixing values upon different articles proposed
+to be sold, and that he, after full consideration with Mrs. Backus
+and with her knowledge and consent, submitted the written
+proposition attached to said Jennings's affidavit; that the same is
+in his handwriting, and was copied at the office of the American
+Lubricating Oil Company from the original by himself at the request
+of said Jennings, and said original was submitted by affiant to
+Mrs. Backus.</p>
+
+<p>"That she was fully cognizant of all the details of said
+negotiations and the items and values attached thereto in said
+proposition, consulted with at every step thereof, none of which
+were taken without her advice, as she was by far the largest
+stockholder in said Backus Oil Company, owning about seven-tenths
+(7/10) of said company's stock, and she fully approved of said
+proposition, and accepted the offer of said Jennings to pay sixty
+thousand dollars ($60,000) for the item works, good-will, and
+successorship without any opposition, so far as affiant knows. And
+affiant says that the amount realized from the assets of the Backus
+Oil Company, including purchase price, has been about one hundred
+and thirty-three thousand dollars ($133,000), and a part of its
+assets have not yet been converted into money as affiant is
+informed."</p></div>
+
+<p>Mr. Marr, who was, it will be remembered, the widow's representative,
+refers to the negotiations leading up to the purchase and says:</p>
+
+<div class="blockquot"><p>"But affiant says that nothing that was said by Mr. Jennings or
+anybody else during their progress could be construed into <span class='pagenum'><a name="Page_106" id="Page_106">[106]</a></span>a
+threat, nor did anything that was said or done by said Jennings
+hasten or push forward said trade."</p></div>
+
+<p>He also says:</p>
+
+<div class="blockquot"><p>"Affiant says that the negotiations extended over a period of from
+two to three weeks ... and during their pendency that Mrs. Backus
+frequently urged affiant to bring the same to a conclusion as she
+was anxious to dispose of said business and relieve herself from
+further care and responsibility therewith. And when the said offer
+of purchase by said Jennings upon the terms aforesaid was conveyed
+to her by affiant, she expressed herself as entirely satisfied
+therewith."</p></div>
+
+<p>Mr. Maloney made an affidavit that he was superintendent of the Backus
+Oil Company from the time of its organization, and also a stockholder
+in the company, and had been associated in business with Mr. Backus
+for many years previous to his death; that he took part in the
+negotiations for the sale, representing Mrs. Backus in the matter.
+After speaking of the negotiations, he says:</p>
+
+<div class="blockquot"><p>"Finally, after consultation, the proposition was made by her to
+dispose of the works, good-will, and successorship for $71,000. A
+few days after the proposal was made to her to pay the sum of
+$60,000 for works and good-will, and to take the oil on hand at its
+market price, which proposition she accepted, and the sale was
+concluded.</p>
+
+<p>"During these negotiations Mrs. Backus was anxious to sell, and was
+entirely satisfied with the sale after it was concluded. I know of
+the fact that about a year and a half pre<span class='pagenum'><a name="Page_107" id="Page_107">[107]</a></span>vious she had offered to
+sell out the stock of the Backus Oil Company at from 30 to 33 per
+cent. less than she received in the sale referred to, and the value
+of the works and property sold had not increased in the meantime. I
+was well acquainted with the works of the Backus Oil Company and
+their value. I could at the time of the sale have built the works
+new for $25,000. There were no threats nor intimidations, nor
+anything of the kind used to force the sale. The negotiations were
+pleasant and fair, and the price paid in excess of the value, and
+satisfactory to Mrs. Backus and all concerned for her."</p></div>
+
+<p>So far as I can see, after more than 30 years have elapsed, there was
+nothing but the most kindly and considerate treatment of Mrs. Backus
+on the part of the Standard Oil Company. I regret that Mrs. Backus did
+not take at least part of her pay in Standard certificates, as we
+suggested she should do.</p>
+
+
+<h3>THE QUESTION OF REBATES</h3>
+
+<p>Of all the subjects which seem to have attracted the attention of the
+public to the affairs of the Standard Oil Company, the matter of
+rebates from railroads has perhaps been uppermost. The Standard Oil
+Company of Ohio, of which I was president, did receive rebates from
+the railroads prior to 1880, but received no advantages for which it
+did not give full compensation. The reason for rebates <span class='pagenum'><a name="Page_108" id="Page_108">[108]</a></span>was that such
+was the railroads' method of business. A public rate was made and
+collected by the railroad companies, but, so far as my knowledge
+extends, was seldom retained in full; a portion of it was repaid to
+the shippers as a rebate. By this method the real rate of freight
+which any shipper paid was not known by his competitors nor by other
+railroad companies, the amount being a matter of bargain with the
+carrying company. Each shipper made the best bargain that he could,
+but whether he was doing better than his competitor was only a matter
+of conjecture. Much depended upon whether the shipper had the
+advantage of competition of carriers.</p>
+
+<p>The Standard Oil Company of Ohio, being situated at Cleveland, had the
+advantage of different carrying lines, as well as of water
+transportation in the summer; taking advantage of those facilities, it
+made the best bargains possible for its freights. Other companies
+sought to do the same. The Standard gave advantages to the railroads
+for the purpose of reducing the cost of transportation of freight. It
+offered freights in large quantity, car-loads and train-loads. It
+furnished loading facilities and discharging facilities at great cost.
+It provided regular traffic, so that a railroad could <span class='pagenum'><a name="Page_109" id="Page_109">[109]</a></span>conduct its
+transportation to the best advantage and use its equipment to the full
+extent of its hauling capacity without waiting for the refiner's
+convenience. It exempted railroads from liability for fire and carried
+its own insurance. It provided at its own expense terminal facilities
+which permitted economies in handling. For these services it obtained
+contracts for special allowances on freights.</p>
+
+<p>But notwithstanding these special allowances, this traffic from the
+Standard Oil Company was far more profitable to the railroad companies
+than the smaller and irregular traffic, which might have paid a higher
+rate.</p>
+
+<p>To understand the situation which affected the giving and taking of
+rebates it must be remembered that the railroads were all eager to
+enlarge their freight traffic. They were competing with the facilities
+and rates offered by the boats on lake and canal and by the
+pipe-lines. All these means of transporting oil cut into the business
+of the railroads, and they were desperately anxious to successfully
+meet this competition. As I have stated we provided means for loading
+and unloading cars expeditiously, agreed to furnish a regular fixed
+number of car-loads to transport each day, and arranged with them for
+all the other <span class='pagenum'><a name="Page_110" id="Page_110">[110]</a></span>things that I have mentioned, the final result being to
+reduce the cost of transportation for both the railroads and
+ourselves. All this was following in the natural laws of trade.</p>
+
+
+<h3>PIPE-LINES VS. RAILROADS</h3>
+
+<p>The building of the pipe-lines introduced another formidable
+competitor to the railroads, but as oil could be transported by
+pumping through pipes at a much less cost than by hauling in tank-cars
+in a railroad train the development of the pipe-line was inevitable.
+The question was simply whether the oil traffic was sufficient in
+volume to make the investment profitable. When pipe-lines had been
+built to oil fields where the wells had ceased to yield, as often
+happened, they were about the most useless property imaginable.</p>
+
+<p>An interesting feature developed through the relations which grew up
+between the railroads and the pipe-lines. In many cases it was
+necessary to combine the facilities of both, because the pipes reached
+only part of the way, and from the place where they ended the railroad
+carried the oil to its final destination. In some instances a railroad
+had formerly carried the oil the entire distance upon an agreed rate,
+but now that this oil was <span class='pagenum'><a name="Page_111" id="Page_111">[111]</a></span>partly pumped by pipe-lines and partly
+carried by rail, the freight payment was divided between the two. But,
+as a through rate had been provided, the owners of the pipe-line
+agreed to remit a part of its charges to the railroad, so we had cases
+where the Standard paid a rebate to the railroad instead of the
+reverse&mdash;but I do not remember having heard any complaint of this
+coming from the students of these complicated subjects.</p>
+
+<p>The profits of the Standard Oil Company did not come from advantages
+given by railroads. The railroads, rather, were the ones who profited
+by the traffic of the Standard Oil Company, and whatever advantage it
+received in its constant efforts to reduce rates of freight was only
+one of the many elements of lessening cost to the consumer which
+enabled us to increase our volume of business the world over because
+we could reduce the selling price.</p>
+
+<p>How general was the complicated bargaining for rates can hardly be
+imagined; everyone got the best rate that he could. After the passage
+of the Interstate Commerce Act, it was learned that many small
+companies which shipped limited quantities had received lower rates
+than we had been able to secure, notwithstanding the fact that we had
+made large invest<span class='pagenum'><a name="Page_112" id="Page_112">[112]</a></span>ments to provide for terminal facilities, regular
+shipments, and other economies. I well remember a bright man from
+Boston who had much to say about rebates and drawbacks. He was an old
+and experienced merchant, and looked after his affairs with a cautious
+and watchful eye. He feared that some of his competitors were doing
+better than he in bargaining for rates, and he delivered himself of
+this conviction:</p>
+
+<p>"I am opposed on principle to the whole system of rebates and
+drawbacks&mdash;unless I am in it."</p>
+
+
+
+<hr style="width: 65%;" />
+<p><span class='pagenum'><a name="Page_115" id="Page_115">[115]</a></span></p>
+<h2><a name="CHAPTER_V" id="CHAPTER_V"></a>CHAPTER V</h2>
+
+<h3><span class="smcap">Other Business Experiences and Business Principles</span></h3>
+
+
+<p>Going into the iron-ore fields was one of those experiences in which
+one finds oneself rather against the will, for it was not a deliberate
+plan of mine to extend my cares and responsibilities. My connection
+with iron ores came about through some unfortunate investments in the
+Northwest country.</p>
+
+<p>These interests had included a good many different industries, mines,
+steel mills, paper mills, a nail factory, railroads, lumber fields,
+smelting properties, and other investments about which I have now
+forgotten. I was a minority stockholder in all these enterprises, and
+had no part in their management. Not all of them were profitable. As a
+matter of fact, for a period of years just preceding the panic of
+1893, values were more or less inflated, and many people who thought
+they were wealthy found that the actual facts were quite different
+from what they had imagined when the hard <span class='pagenum'><a name="Page_116" id="Page_116">[116]</a></span>experiences of that panic
+forced upon them the unpalatable truth.</p>
+
+<p>Most of these properties I had not even seen, having relied upon the
+investigation of others respecting their worth; indeed, it has never
+been my custom to rely alone upon my own knowledge of the value of
+such plants. I have found other people who knew much better than I how
+to investigate such enterprises.</p>
+
+<p>Even at this time I had been planning to relieve myself of business
+cares, and the panic only caused me to postpone taking the long
+holiday to which I had been looking forward. I was fortunate in making
+the acquaintance of Mr. Frederick T. Gates, who was then engaged in
+some work in connection with the American Baptist Education Society,
+which required him to travel extensively over the country, north,
+south, east, and west.</p>
+
+<p>It occurred to me that Mr. Gates, who had a great store of common
+sense, though no especial technical information about factories and
+mills, might aid me in securing some first-hand information as to how
+these concerns were actually prospering. Once, as he was going South,
+I suggested that he look over an iron mill in which I had some
+interest which happened to be on his route.</p>
+<p><span class='pagenum'><a name="Page_117" id="Page_117">[117]</a></span></p>
+
+<p>His report was a model of what such a report should be. It stated the
+facts, and in this case they were almost all unfavourable. A little
+later he happened to be going West, and I gave him the name and
+address of property in that region in which I held a minority
+interest. I felt quite sure that this particular property was doing
+well, and it was somewhat of a shock to me to learn through his clear
+and definite account that it was only a question of time before this
+enterprise, too, which had been represented as rolling in money, would
+get into trouble if things kept on as they were going.</p>
+
+
+<h3>NURSING THE COMMERCIALLY ILL</h3>
+
+<p>I then arranged with Mr. Gates to accept a position whereby he could
+help me unravel these tangled affairs, and become, like myself, a man
+of business, but it was agreed between us that he should not abandon
+his larger and more important plans for working out some philanthropic
+aspirations that he had.</p>
+
+<p>Right here I may stop to give credit to Mr. Gates for possessing a
+combination of rare business ability, very highly developed and very
+honourably exercised, overshadowed by a passion to accomplish some
+great and far-reaching benefits to mankind, the influence <span class='pagenum'><a name="Page_118" id="Page_118">[118]</a></span>of which
+will last. He is the chairman of the General Education Board and
+active in many other boards, and for years he has helped in the
+various plans that we have been interested in where money was given in
+the hope that it would do something more than temporary service.</p>
+
+<p>Mr. Gates has for many years been closely associated with my personal
+affairs. He has been through strenuous times with me, and has taken
+cares of many kinds off my shoulders, leaving me more time to play
+golf, plan roads, move trees, and follow other congenial occupations.
+His efforts in the investigations in connection with our educational
+contributions, our medical research, and other kindred works have been
+very successful. During the last ten or twelve years my son has shared
+with Mr. Gates the responsibility of this work, and more recently Mr.
+Starr J. Murphy has also joined with us to help Mr. Gates, who has
+borne the heat and burden of the day, and has well earned some leisure
+which we have wanted him to enjoy.</p>
+
+<p>But to return to the story of our troubled investments: Mr. Gates went
+into the study of each of these business concerns, and did the best he
+could with them. It has been our <span class='pagenum'><a name="Page_119" id="Page_119">[119]</a></span>policy never to allow a company in
+which we had an interest to be thrown into the bankruptcy court if we
+could prevent it; for receiverships are very costly in many ways and
+often involve heavy sacrifices of genuine values. Our plan has been to
+stay with the institution, nurse it, lend it money when necessary,
+improve facilities, cheapen production, and avail ourselves of the
+opportunities which time and patience are likely to bring to make it
+self-sustaining and successful. So we went carefully through the
+affairs of these crippled enterprises in the hard times of 1893 and
+1894, carrying many of them for years after; sometimes buying the
+interests of others and sometimes selling our own interest, but all or
+nearly all escaped the expenses and humiliation of bankruptcy,
+receivership, and foreclosure.</p>
+
+<p>Before these matters were entirely closed up we had a vast amount of
+experience in the doctoring of the commercially ill. My only excuse
+for dwelling upon the subject at this late day is to point out the
+fact to some business men who get discouraged that much can be done by
+careful and patient attention, even when the business is apparently in
+very deep water. It requires two things: some added <span class='pagenum'><a name="Page_120" id="Page_120">[120]</a></span>capital, put in
+by one's self or secured from others, and a strict adherence to the
+sound natural laws of business.</p>
+
+
+<h3>THE ORE MINES</h3>
+
+<p>Among these investments were some shares in a number of ore mines and
+an interest in the stocks and bonds of a railroad being built to carry
+the ore from the mines to lake ports. We had great faith in these
+mines, but to work them the railroad was necessary. It had been begun,
+but in the panic of 1893 it and all other developments were nearly
+ruined. Although we were minority holders of the stock, it seemed to
+be "up to us" to keep the enterprise alive through the harrowing panic
+days. I had to loan my personal securities to raise money, and finally
+we were compelled to supply a great deal of actual cash, and to get it
+we were obliged to go into the then greatly upset money market and buy
+currency at a high premium to ship west by express to pay the
+labourers on the railroad and to keep them alive. When the fright of
+the panic period subsided, and matters became a little more settled,
+we began to realize our situation. We had invested many millions, and
+no one wanted to go in with us to buy stock. On the contrary,
+everybody else seemed to want <span class='pagenum'><a name="Page_121" id="Page_121">[121]</a></span>to sell. The stock was offered to us in
+alarming quantities&mdash;substantially all of the capital stock of the
+companies came without any solicitation on our part&mdash;quite the
+contrary&mdash;and we paid for it in cash.</p>
+
+<p>We now found ourselves in control of a great amount of ore lands, from
+some of which the ore could be removed by a steam shovel for a few
+cents a ton, but we still faced a most imperfect and inadequate method
+of transporting the ore to market.</p>
+
+<p>When we realized that events were shaping themselves so that to
+protect our investments we should be obliged to go into the business
+of selling in a large way, we felt that we must not stop short of
+doing the work as effectively as possible; and having already put in
+so much money, we bought all the ore land that we thought was good
+that was offered to us. The railroad and the ships were only a means
+to an end. The ore lands were the crux of the whole matter, and we
+believed that we could never have too many good mines.</p>
+
+<p>It was a surprise to me that the great iron and steel manufacturers
+did not place what seemed to be an adequate value on these mines. The
+lands which contained a good many of our best ore mines could have
+been purchased <span class='pagenum'><a name="Page_122" id="Page_122">[122]</a></span>very cheaply before we became interested. Having
+launched ourselves into the venture, we decided to supply ore to every
+one who needed it, by mining and transporting with the newest and most
+effective facilities, and our profits we invested in more ore lands.</p>
+
+<p>Mr. Gates became the president of the various companies which owned
+the mines and the railroad to the lake to transport the ores, and he
+started to learn and develop the business of ore mining and
+transportation. He not only proved to be an apt scholar, but he really
+mastered the various complexities of the business. He did all the
+work, and only consulted me when he wished to; yet I remember several
+interesting experiences connected with the working out of these
+problems.</p>
+
+
+<h3>BUILDING THE SHIPS</h3>
+
+<p>After this railroad problem was solved, it was apparent that we needed
+our own ships to transport the ore down the lakes. We knew absolutely
+nothing of building ships for ore transportation, and so, following
+out our custom, we went to the man who, in our judgment, had the
+widest knowledge of the subject. He was already well known to us, but
+was in the ore transportation business on a large scale on <span class='pagenum'><a name="Page_123" id="Page_123">[123]</a></span>his own
+account and, of course, the moment we began to ship ore we realized
+that we would become competitors. Mr. Gates got into communication
+with this expert, and came with him one evening to my house in New
+York just before dinner. He said he could stay only a few minutes, but
+I told him that I thought we could finish up our affairs in ten
+minutes and we did. This is the only time I remember seeing personally
+any one on the business of the ore company. All the conferences, as I
+said before, were carried on by Mr. Gates, who seemed to enjoy work,
+and he has had abundant privileges in that direction.</p>
+
+<p>We explained to this gentleman that we were proposing to transport our
+ore from these Lake Superior lands ourselves, and that we should like
+to have him assume charge of the construction of several ships, to be
+of the largest and most approved type, for our chance of success lay
+in having boats which could be operated with the greatest efficiency.
+At that time the largest ships carried about five thousand tons, but
+in 1900, when we sold out, we had ships that carried seven thousand or
+eight thousand tons, and now there are some that transport as much as
+ten thousand tons and more.</p>
+<p><span class='pagenum'><a name="Page_124" id="Page_124">[124]</a></span></p>
+
+<p>This expert naturally replied that as he was in the ore-carrying trade
+himself, he had no desire to encourage us to go into it. We explained
+to him that as we had made this large investment, it seemed to us to
+be necessary for the protection of our interests to control our own
+lake carriers, so we had decided to mine, ship, and market the ore;
+that we came to him because he could plan and superintend the
+construction of the best ships for us, and that we wanted to deal with
+him for that reason; that notwithstanding that he represented one of
+the largest firms among our competitors, we knew that he was honest
+and straightforward; and that we were most anxious to deal with him.</p>
+
+
+<h3>EMPLOYING A COMPETITOR</h3>
+
+<p>He still demurred, but we tried to convince him that we were not to be
+deterred from going into the trade, and that we were willing to pay
+him a satisfactory commission for looking after the building of the
+ships. Somebody, we explained, was going to do the work for us, and he
+might as well have the profit as the next man. This argument finally
+seemed to impress him and we then and there closed an agreement, the
+details of which were worked out <span class='pagenum'><a name="Page_125" id="Page_125">[125]</a></span>afterward to our mutual
+satisfaction. This gentleman was Mr. Samuel Mather of Cleveland. He
+spent only a few minutes in the house, during which time we gave him
+the order for about $3,000,000 worth of ships and this was the only
+time I saw him. But Mr. Mather is a man of high business honour, we
+trusted him implicitly although he was a competitor, and we never had
+occasion to regret it.</p>
+
+<p>At that time there were some nine or ten shipbuilding companies
+located at various points on the Great Lakes. All were independent of
+each other and there was sharp competition between them. Times were
+pretty hard with them; their business had not yet recovered from the
+panic of 1893, they were not able to keep their works in full
+operation; it was in the fall of the year and many of their employees
+were facing a hard winter. We took this into account in considering
+how many ships we should build, and we made up our minds that we would
+build all the ships that could be built and give employment to the
+idle men on the Great Lakes. Accordingly we instructed Mr. Mather to
+write to each firm of shipbuilders and ascertain how many ships they
+could build and put in readiness for operation at the opening of
+navigation the next spring. He found <span class='pagenum'><a name="Page_126" id="Page_126">[126]</a></span>that some companies could build
+one, some could build two, and that the total number would be twelve.
+Accordingly we asked him to have constructed twelve ships, all of
+steel, all of the largest capacity then understood to be practicable
+on the Great Lakes. Some of them were to be steamships and some
+consorts, for towing, but all were to be built on substantially the
+same general pattern, which was to represent the best ideals then
+prevalent for ore-carrying ships.</p>
+
+<p>In giving such an order he was exposed, of course, to the risk of
+paying very high prices. This would have been certain if Mr. Mather
+had announced in advance that he was prepared to build twelve ships
+and asked bids on them. Just how he managed it I was not told until
+long after, and though it is now an old story of the lakes I repeat it
+as it may be new to many. Mr. Mather kept the secret of the number of
+ships he wished to construct absolutely to himself. He sent his plans
+and specifications, each substantially a duplicate of the others, to
+each of the firms, and asked each firm to bid on one or two ships as
+the case might be. All naturally supposed that at most only two ships
+were to be built, and each was extremely eager to get the work, or at
+least one of the two vessels.</p>
+<p><span class='pagenum'><a name="Page_127" id="Page_127">[127]</a></span></p>
+
+<p>On the day before the contracts were to be let, all the bidders were
+in Cleveland on the invitation of Mr. Mather. One by one they were
+taken into his private office for special conference covering all the
+details preparatory to the final bid. At the appointed hour the bids
+were in. Deep was the interest on the part of all the gentlemen as to
+who would be the lucky one to draw the prize. Mr. Mather's manner had
+convinced each that somehow he himself must be the favoured bidder,
+yet when he came to meet his competitors in the hotel lobby the beams
+of satisfaction which plainly emanated from their faces also compelled
+many heart searchings.</p>
+
+<p>At last the crucial hour came, and at about the same moment each
+gentleman received a little note from Mr. Mather, conveying to him the
+tidings that to him had been awarded a contract sufficient to supply
+his works to their utmost capacity. They all rushed with a common
+impulse to the hotel lobby where they had been accustomed to meet,
+each bent on displaying his note and commiserating his unsuccessful
+rivals, only to discover that each had a contract for all he could do,
+and that each had been actually bidding against nobody but himself.
+Great was the hilarity which covered <span class='pagenum'><a name="Page_128" id="Page_128">[128]</a></span>their chagrin when they met and
+compared notes and looked into each others' faces. However, all were
+happy and satisfied. But it may be said in passing that these amiable
+gentlemen all united subsequently in one company, which has had a
+highly satisfactory career, and that we paid a more uniform price for
+our subsequent purchases of ships after the combination had been made.</p>
+
+
+<h3>A LANDSMAN FOR SHIP MANAGER</h3>
+
+<p>With these ships ordered, we were fairly at the beginning of the ore
+enterprise. But we realized that we had to make some arrangement to
+operate the ships, and we again turned to our competitor, Mr. Mather,
+in the hope that he would add this to his cares. Unfortunately,
+because of his obligations to others, he felt that this was
+impractical. I asked Mr. Gates one day soon after this:</p>
+
+<p>"How are we to get some one to run these big ships we have ordered? Do
+you know of any experienced firm?"</p>
+
+<p>"No," said Mr. Gates, "I do not know of any firm to suggest at the
+moment, but why not run them ourselves?"</p>
+
+<p>"You don't know anything about ships, do you?"</p>
+<p><span class='pagenum'><a name="Page_129" id="Page_129">[129]</a></span></p>
+
+<p>"No," he admitted, "but I have in mind a man who I believe could do
+it, although when I tell you about him I fear you will think that his
+qualifications are not the best. However, he has the essentials. He
+lives up the state, and never was on a ship in his life. He probably
+wouldn't know the bow from the stern, or a sea-anchor from an
+umbrella, but he has good sense, he is honest, enterprising, keen, and
+thrifty. He has the art of quickly mastering a subject even though it
+be new to him and difficult. We still have some months before the
+ships will be completed, and if we put him to work now, he will be
+ready to run the ships as soon as they are ready to be run."</p>
+
+<p>"All right," I said, "let's give him the job," and we did.</p>
+
+<p>That man was Mr. L.M. Bowers; he came from Broome County, New York.
+Mr. Bowers went from point to point on the lakes where the boats were
+building, and studied them minutely. He was quickly able to make
+valuable suggestions about their construction, which were approved and
+adopted by the designers. When the vessels were finished, he took
+charge of them from the moment they floated, and he managed these and
+the dozens which followed with a skill and ability that <span class='pagenum'><a name="Page_130" id="Page_130">[130]</a></span>commanded the
+admiration of all the sailors on the lakes. He even invented an anchor
+which he used with our fleet, and later it was adopted by other
+vessels, and I have heard that it is used in the United States Navy.
+He remained in his position until we sold out. We have given Mr.
+Bowers all sorts of hard tasks since we retired from the lake traffic
+and have found him always successful. Lately the health of a member of
+his family has made it desirable for him to live in Colorado, and he
+is now the vigorous and efficient vice-president of the Colorado Fuel
+and Iron Company.</p>
+
+<p>The great ships and the railroad put us in possession of the most
+favourable facilities. From the first the organization was successful.
+We built up a huge trade, mining and carrying ore to Cleveland and
+other lake ports. We kept on building and developing until finally the
+fleet grew until it included fifty-six large steel vessels, This
+enterprise, in common with many other important business undertakings
+in which I was interested, required very little of my personal
+attention, owing to my good fortune in having active, competent, and
+thoroughly reliable representatives who assumed so largely the
+responsibilities of administration. It gives me pleasure to state that
+the confidence <span class='pagenum'><a name="Page_131" id="Page_131">[131]</a></span>which I have freely given to business men with whom I
+have been associated has been so fully justified.</p>
+
+
+<h3>SELLING TO THE STEEL COMPANY</h3>
+
+<p>The work went on uninterruptedly and prosperously until the formation
+of the United States Steel Corporation. A representative of this
+corporation came to see us about selling the land, the ore, and the
+fleet of ships. The business was going on smoothly, and we had no
+pressing need to sell, but as the organizer of the new company felt
+that our mines and railroads and ships were a necessary part of the
+scheme, we told him we would be pleased to facilitate the completion
+of the great undertaking. They had, I think, already closed with Mr.
+Carnegie for his various properties. After some negotiation, they made
+an offer which we accepted, whereby the whole plant&mdash;mines, ships,
+railway, etc.&mdash;should become a part of the United States Steel
+Corporation. The price paid was, we felt, very moderate considering
+the present and prospective value of the property.</p>
+
+<p>This transaction bids fair to show a great profit to the Steel Company
+for many years, and as our payment was largely in the securi<span class='pagenum'><a name="Page_132" id="Page_132">[132]</a></span>ties of
+the company we had the opportunity to participate in this prosperity.
+And so, after a period of about seven years, I went out of all
+association with the mining, the transporting, and the selling of iron
+ore.</p>
+
+
+<h3>FOLLOW THE LAWS OF TRADE</h3>
+
+<p>Going over again in my mind the events connected with this ore
+experience that grew out of investments that seemed at the time, to
+say the least, rather unpromising, I am impressed anew with the
+importance of a principle I have often referred to. If I can make this
+point clear to the young man who has had the patience to follow these
+Reminiscences so far, it will be a satisfaction to me and I hope it
+may be a benefit to him.</p>
+
+<p>The underlying, essential element of success in business affairs is to
+follow the established laws of high-class dealing. Keep to broad and
+sure lines, and study them to be certain that they are correct ones.
+Watch the natural operations of trade, and keep within them. Don't
+even think of temporary or sharp advantages. Don't waste your effort
+on a thing which ends in a petty triumph unless you are satisfied with
+a life of petty success. Be sure that before you go into an enterprise
+<span class='pagenum'><a name="Page_133" id="Page_133">[133]</a></span>you see your way clear to stay through to a successful end. Look
+ahead. It is surprising how many bright business men go into important
+undertakings with little or no study of the controlling conditions
+they risk their all upon.</p>
+
+<p>Study diligently your capital requirements, and fortify yourself fully
+to cover possible set-backs, because you can absolutely count on
+meeting set-backs. Be sure that you are not deceiving yourself at any
+time about actual conditions. The man who starts out simply with the
+idea of getting rich won't succeed; you must have a larger ambition.
+There is no mystery in business success. The great industrial leaders
+have told again and again the plain and obvious fact that there can be
+no permanent success without fair dealing that leads to wide-spread
+confidence in the man himself, and that is the real capital we all
+prize and work for. If you do each day's task successfully, and stay
+faithfully within these natural operations of commercial laws which I
+talk so much about, and keep your head clear, you will come out all
+right, and will then, perhaps, forgive me for moralizing in this
+old-fashioned way. It is hardly necessary to caution a young man who
+reads so sober a book as this not to lose his <span class='pagenum'><a name="Page_134" id="Page_134">[134]</a></span>head over a little
+success, or to grow impatient or discouraged by a little failure.</p>
+
+
+<h3>PANIC EXPERIENCES</h3>
+
+<p>I had desired to retire from business in the early nineties. Having
+begun work so young, I felt that at fifty it was due me to have
+freedom from absorption in active business affairs and to devote
+myself to a variety of interests other than money making, which had
+claimed a portion of my time since the beginning of my business
+career. But 1891-92 were years of ominous outlook. In 1893 the storm
+broke, and I had many investments to care for, as I have already
+related. This year and the next was a trying period of grave anxiety
+to every one. No one could retire from work at such a time. In the
+Standard we continued to make progress even through all these panic
+years, as we had large reserves of cash on account of our very
+conservative methods of financing. In 1894 or 1895 I was able to carry
+out my plans to be relieved from any association with the actual
+management of the company's affairs. From that time, as I have said, I
+have had little or no part in the conduct of the business.</p>
+
+<p>Since 1857 I can remember all the great <span class='pagenum'><a name="Page_135" id="Page_135">[135]</a></span>panics, but I believe the
+panic of 1907 was the most trying. No one escaped from it, great or
+small. Important institutions had to be supported and carried through
+the time of distrust and unreasoning fear. To Mr. Morgan's real and
+effective help I should join with other business men and give great
+praise. His commanding personality served a most valuable end. He
+acted quickly and resolutely when quickness and decision were the
+things most needed to regain confidence, and he was efficiently
+seconded by many able and leading financiers of the country who
+co&ouml;perated courageously and effectively to restore confidence and
+prosperity. The question has been asked if I think we shall revive
+quickly from the panic of October, 1907. I hesitate to speak on the
+subject, since I am not a prophet nor the son of a prophet; but as to
+the ultimate outcome there is, of course, no doubt. This temporary
+set-back will lead to safer institutions and more conservative
+management upon the part of every one, and this is a quality we need.
+It will not long depress our wonderful spirit of initiative. The
+country's resources have not been cut down nor injured by financial
+distrust. A gradual recovery will only tend to make the future all the
+more secure, <span class='pagenum'><a name="Page_136" id="Page_136">[136]</a></span>and patience is a virtue in business affairs as in other
+things.</p>
+
+<p>Here again I would venture to utter a word of caution to business men.
+Let them study their own affairs frankly, and face the truth. If their
+methods are extravagant, let them realize the facts and act
+accordingly. One cannot successfully go against natural tendencies,
+and it is folly to fail to recognize them. It is not easy for so
+impressionable and imaginative a people as we Americans are to come
+down to plain, hard facts, yet we are doing it without loss of
+self-esteem or prestige throughout the world.</p>
+
+
+
+<hr style="width: 65%;" />
+<p><span class='pagenum'><a name="Page_139" id="Page_139">[139]</a></span></p>
+<h2><a name="CHAPTER_VI" id="CHAPTER_VI"></a>CHAPTER VI</h2>
+
+<h3><span class="smcap">The Difficult Art of Giving</span></h3>
+
+
+<p>It is, no doubt, easy to write platitudes and generalities about the
+joys of giving, and the duty that one owes to one's fellow men, and to
+put together again all the familiar phrases that have served for
+generations whenever the subject has been taken up.</p>
+
+<p>I can hardly hope to succeed in starting any new interest in this
+great subject when gifted writers have so often failed. Yet I confess
+I find much more interest in it at this time than in rambling on, as I
+have been doing, about the affairs of business and trade. It is most
+difficult, however, to dwell upon a very practical and business-like
+side of benefactions generally, without seeming to ignore, or at least
+to fail to appreciate fully, the spirit of giving which has its source
+in the heart, and which, of course, makes it all worth while.</p>
+
+<p>In this country we have come to the period when we can well afford to
+ask the ablest men to devote more of their time, thought, and money to
+the public well-being. I am <span class='pagenum'><a name="Page_140" id="Page_140">[140]</a></span>not so presumptuous as to attempt to
+define exactly what this betterment work should consist of. Every man
+will do that for himself, and his own conclusion will be final for
+himself. It is well, I think, that no narrow or preconceived plan
+should be set down as the best.</p>
+
+<p>I am sure it is a mistake to assume that the possession of money in
+great abundance necessarily brings happiness. The very rich are just
+like all the rest of us; and if they get pleasure from the possession
+of money, it comes from their ability to do things which give
+satisfaction to someone besides themselves.</p>
+
+
+<h3>LIMITATIONS OF THE RICH</h3>
+
+<p>The mere expenditure of money for things, so I am told by those who
+profess to know, soon palls upon one. The novelty of being able to
+purchase anything one wants soon passes, because what people most seek
+cannot be bought with money. These rich men we read about in the
+newspapers cannot get personal returns beyond a well-defined limit for
+their expenditure. They cannot gratify the pleasures of the palate
+beyond very moderate bounds, since they cannot purchase a good
+digestion; they cannot lavish very much money on fine <span class='pagenum'><a name="Page_141" id="Page_141">[141]</a></span>raiment for
+themselves or their families without suffering from public ridicule;
+and in their homes they cannot go much beyond the comforts of the less
+wealthy without involving them in more pain than pleasure. As I study
+wealthy men, I can see but one way in which they can secure a real
+equivalent for money spent, and that is to cultivate a taste for
+giving where the money may produce an effect which will be a lasting
+gratification.</p>
+
+<p>A man of business may often most properly consider that he does his
+share in building up a property which gives steady work for few or
+many people; and his contribution consists in giving to his employees
+good working conditions, new opportunities, and a strong stimulus to
+good work. Just so long as he has the welfare of his employees in his
+mind and follows his convictions, no one can help honouring such a
+man. It would be the narrowest sort of view to take, and I think the
+meanest, to consider that good works consist chiefly in the outright
+giving of money.</p>
+
+
+<h3>THE BEST PHILANTHROPY</h3>
+
+<p>The best philanthropy, the help that does the most good and the least
+harm, the help that nourishes civilization at its very root, that most
+<span class='pagenum'><a name="Page_142" id="Page_142">[142]</a></span>widely disseminates health, righteousness, and happiness, is not what
+is usually called charity. It is, in my judgment, the investment of
+effort or time or money, carefully considered with relation to the
+power of employing people at a remunerative wage, to expand and
+develop the resources at hand, and to give opportunity for progress
+and healthful labour where it did not exist before. No mere
+money-giving is comparable to this in its lasting and beneficial
+results.</p>
+
+<p>If, as I am accustomed to think, this statement is a correct one, how
+vast indeed is the philanthropic field! It may be urged that the daily
+vocation of life is one thing, and the work of philanthropy quite
+another. I have no sympathy with this notion. The man who plans to do
+all his giving on Sunday is a poor prop for the institutions of the
+country.</p>
+
+<p>The excuse for referring so often to the busy man of affairs is that
+his help is most needed. I know of men who have followed out this
+large plan of developing work, not as a temporary matter, but as a
+permanent principle. These men have taken up doubtful enterprises and
+carried them through to success often at great risk, and in the face
+of great scepticism, <span class='pagenum'><a name="Page_143" id="Page_143">[143]</a></span>not as a matter only of personal profit, but in
+the larger spirit of general uplift.</p>
+
+
+<h3>DISINTERESTED SERVICE THE ROAD TO SUCCESS</h3>
+
+<p>If I were to give advice to a young man starting out in life, I should
+say to him: If you aim for a large, broad-gauged success, do not begin
+your business career, whether you sell your labour or are an
+independent producer, with the idea of getting from the world by hook
+or crook all you can. In the choice of your profession or your
+business employment, let your first thought be: Where can I fit in so
+that I may be most effective in the work of the world? Where can I
+lend a hand in a way most effectively to advance the general
+interests? Enter life in such a spirit, choose your vocation in that
+way, and you have taken the first step on the highest road to a large
+success. Investigation will show that the great fortunes which have
+been made in this country, and the same is probably true of other
+lands, have come to men who have performed great and far-reaching
+economic services&mdash;men who, with great faith in the future of their
+country, have done most for the development of its resources. The man
+will be most successful who confers the greatest service on the world.
+Commercial <span class='pagenum'><a name="Page_144" id="Page_144">[144]</a></span>enterprises that are needed by the public will pay.
+Commercial enterprises that are not needed fail, and ought to fail.</p>
+
+<p>On the other hand, the one thing which such a business philosopher
+would be most careful to avoid in his investments of time and effort
+or money, is the unnecessary duplication of existing industries. He
+would regard all money spent in increasing needless competition as
+wasted, and worse. The man who puts up a second factory when the
+factory in existence will supply the public demand adequately and
+cheaply is wasting the national wealth and destroying the national
+prosperity, taking the bread from the labourer and unnecessarily
+introducing heartache and misery into the world.</p>
+
+<p>Probably the greatest single obstacle to the progress and happiness of
+the American people lies in the willingness of so many men to invest
+their time and money in multiplying competitive industries instead of
+opening up new fields, and putting their money into lines of industry
+and development that are needed. It requires a better type of mind to
+seek out and to support or to create the new than to follow the worn
+paths of accepted success; but here is the great chance in our still
+rapidly developing country. The penalty of a selfish attempt to <span class='pagenum'><a name="Page_145" id="Page_145">[145]</a></span>make
+the world confer a living without contributing to the progress or
+happiness of mankind is generally a failure to the individual. The
+pity is that when he goes down he inflicts heartache and misery also
+on others who are in no way responsible.</p>
+
+
+<h3>THE GENEROSITY OF SERVICE</h3>
+
+<p>Probably the most generous people in the world are the very poor, who
+assume each other's burdens in the crises which come so often to the
+hard pressed. The mother in the tenement falls ill and the neighbour
+in the next room assumes her burdens. The father loses his work, and
+neighbours supply food to his children from their own scanty store.
+How often one hears of cases where the orphans are taken over and
+brought up by the poor friend whose benefaction means great additional
+hardship! This sort of genuine service makes the most princely gift
+from superabundance look insignificant indeed. The Jews have had for
+centuries a precept that one-tenth of a man's possessions must be
+devoted to good works, but even this measure of giving is but a rough
+yardstick to go by. To give a tenth of one's income is wellnigh an
+impossibility to some, while to others it means a miserable <span class='pagenum'><a name="Page_146" id="Page_146">[146]</a></span>pittance.
+If the spirit is there, the matter of proportion is soon lost sight
+of. It is only the spirit of giving that counts, and the very poor
+give without any self-consciousness. But I fear that I am dealing with
+generalities again.</p>
+
+<p>The education of children in my early days may have been
+straightlaced, yet I have always been thankful that the custom was
+quite general to teach young people to give systematically of money
+that they themselves had earned. It is a good thing to lead children
+to realize early the importance of their obligations to others but, I
+confess, it is increasingly difficult; for what were luxuries then
+have become commonplaces now. It should be a greater pleasure and
+satisfaction to give money for a good cause than to earn it, and I
+have always indulged the hope that during my life I should be able to
+help establish efficiency in giving so that wealth may be of greater
+use to the present and future generations.</p>
+
+<p>Perhaps just here lies the difference between the gifts of money and
+of service. The poor meet promptly the misfortunes which confront the
+home circle and household of the neighbour. The giver of money, if his
+contribution is to be valuable, must add service in the way of study,
+and he must help to attack and improve under<span class='pagenum'><a name="Page_147" id="Page_147">[147]</a></span>lying conditions. Not
+being so pressed by the racking necessities, it is he that should be
+better able to attack the subject from a more scientific standpoint;
+but the final analysis is the same: his money is a feeble offering
+without the study behind it which will make its expenditure effective.</p>
+
+<p>Great hospitals conducted by noble and unselfish men and women are
+doing wonderful work; but no less important are the achievements in
+research that reveal hitherto unknown facts about diseases and provide
+the remedies by which many of them can be relieved or even stamped
+out.</p>
+
+<p>To help the sick and distressed appeals to the kind-hearted always,
+but to help the investigator who is striving successfully to attack
+the causes which bring about sickness and distress does not so
+strongly attract the giver of money. The first appeals to the
+sentiments overpoweringly, but the second has the head to deal with.
+Yet I am sure we are making wonderful advances in this field of
+scientific giving. All over the world the need of dealing with the
+questions of philanthropy with something beyond the impulses of
+emotion is evident, and everywhere help is being given to those heroic
+men and women who are devoting themselves to the prac<span class='pagenum'><a name="Page_148" id="Page_148">[148]</a></span>tical and
+essentially scientific tasks. It is a good and inspiring thing to
+recall occasionally the heroism, for example, of the men who risked
+and sacrificed their lives to discover the facts about yellow fever, a
+sacrifice for which untold generations will bless them; and this same
+spirit has animated the professions of medicine and surgery.</p>
+
+
+<h3>SCIENTIFIC RESEARCH</h3>
+
+<p>How far may this spirit of sacrifice properly extend? A great number
+of scientific men every year give up everything to arrive at some
+helpful contribution to the sum of human knowledge, and I have
+sometimes thought that good people who lightly and freely criticize
+their actions scarcely realize just what such criticism means. It is
+one thing to stand on the comfortable ground of placid inaction and
+put forth words of cynical wisdom, and another to plunge into the work
+itself and through strenuous experience earn the right to express
+strong conclusions.</p>
+
+<p>For my own part, I have stood so much as a placid onlooker that I have
+not had the hardihood even to suggest how people so much more
+experienced and wise in those things than I should work out the
+details even of those plans <span class='pagenum'><a name="Page_149" id="Page_149">[149]</a></span>with which I have had the honour to be
+associated.</p>
+
+<p>There has been a good deal of criticism, no doubt sincere, of
+experiments on living dumb animals, and the person who stands for the
+defenceless animal has such an overwhelming appeal to the emotions
+that it is perhaps useless to allude to the other side of the
+controversy. Dr. Simon Flexner, of the Institute for Medical Research,
+has had to face exaggerated and even sensational reports, which have
+no basis of truth whatever. But consider for a moment what has been
+accomplished recently, under the direction of Dr. Flexner in
+discovering a remedy for epidemic cerebro-spinal meningitis. It is
+true that in discovering this cure the lives of perhaps fifteen
+animals were sacrificed, as I learn, most of them monkeys; but for
+each one of these animals which lost its life, already scores of human
+lives have been saved. Large-hearted men like Dr. Flexner and his
+associates do not permit unnecessary pain to defenceless animals.</p>
+
+<p>I have been deeply interested in the story of a desperate experiment
+to save a child's life, told in a letter written by one of my
+associates soon after the event described; and it seems worthy of
+repeating. Dr. Alexis Carrel has been <span class='pagenum'><a name="Page_150" id="Page_150">[150]</a></span>associated with Dr. Flexner and
+his work, and his wonderful skill has been the result of his
+experiments and experiences.</p>
+
+
+<div class="blockquot"><p><b>A WONDERFUL SURGICAL OPERATION</b></p>
+
+<p>"Dr. Alexis Carrel, one of the Institute's staff, has been making
+some interesting studies in experimental surgery, and has
+successfully transplanted organs from one animal to another, and
+blood vessels from one species to another. He had the opportunity
+recently of applying the skill thus acquired to the saving of a
+human life under circumstances which attracted great interest among
+the medical fraternity of this city. One of the best known of the
+younger surgeons in New York had a child born early last March,
+which developed a disease in which the blood, for some reason,
+exudes from the blood vessels into the tissues of the body, and
+ordinarily the child dies of this internal hemorrhage. When this
+child was five days old it was evident that it was dying. The
+father and his brother, who is one of the most distinguished men in
+the profession, and one or two other doctors were in consultation
+with reference to it, but considered the case entirely hopeless.</p>
+
+<p>"It so happened that the father had been impressed with the work
+which Dr. Carrel had been doing at the Institute, and had spent
+several days with him studying his methods. He became convinced
+that the only possibility of saving the child's life was by the
+direct transfusion of blood. While this has been done between
+adults, the blood vessels of a young infant are so delicate that it
+seemed impossible that the operation could be successfully carried
+on. It is necessary not only that the blood vessels of the two
+persons should be united together, but it must be done in such a
+way that the interior lining of the vessels, which is a smooth,
+shiny tissue, should be continuous. If the blood <span class='pagenum'><a name="Page_151" id="Page_151">[151]</a></span>comes in contact
+with the muscular coat of the blood vessels, it will clot and stop
+the circulation.</p>
+
+<p>"Fortunately, Dr. Carrel had been experimenting on the blood
+vessels of some very young animals, and the father was convinced
+that if any man in the country could perform the operation
+successfully, it would be he.</p>
+
+<p>"It was then the middle of the night. But Dr. Carrel was called on,
+and when the situation was explained to him, and it was made clear
+that the child would die anyhow, he readily consented to attempt
+the operation, although expressing very slight hope of its
+successful outcome.</p>
+
+<p>"The father offered himself as the person whose blood should be
+furnished to the child. It was impossible to give an&aelig;sthetics to
+either of them. In a child of that age there is only one vein large
+enough to be used, and that is in the back of the leg, and deep
+seated. A prominent surgeon who was present exposed this vein. He
+said afterward that there was no sign of life in the child, and
+expressed the belief that the child had been, to all intents and
+purposes, dead for ten minutes. In view of its condition he raised
+the question whether it was worth while to proceed further with the
+attempt. The father, however, insisted upon going on, and the
+surgeon then exposed the radial artery in the surgeon's wrist, and
+was obliged to dissect it back about six inches, in order to pull
+it out far enough to make the connection with the child's vein.</p>
+
+<p>"This part of the work the surgeon who did it afterward described
+as the 'blacksmith part of the job.' He said that the child's vein
+was about the size of a match and the consistency of wet cigarette
+paper, and it seemed utterly impossible for anyone to successfully
+unite these two vessels. Dr. Carrel, however, accomplished this
+feat. And then occurred what the doctors who were present described
+as one of the most dramatic incidents <span class='pagenum'><a name="Page_152" id="Page_152">[152]</a></span>in the history of surgery.
+The blood from the father's artery was released, and began to flow
+into the child's body, amounting to about a pint. The first sign of
+life was a little pink tinge at the top of one of the ears, then
+the lips, which had become perfectly blue, began to change to red,
+and then suddenly, as though the child had been taken from a hot
+mustard bath, a pink glow broke out all over its body, and it began
+to cry lustily. After about eight minutes the two were separated.
+The child at that time was crying for food. It was fed, and from
+that moment began to eat and sleep regularly, and made a complete
+recovery.</p>
+
+<p>"The father appeared before a legislative committee at Albany, in
+opposition to certain bills which were pending at the last session
+to restrict animal experimentation, and told this incident, and
+said at the close that when he saw Dr. Carrel's experiments he had
+no idea that they would so soon be available for saving human life;
+much less did he imagine that the life to be saved would be that of
+his own child."</p></div>
+
+
+<h3>THE FUNDAMENTAL THING IN ALL HELP</h3>
+
+<p>If the people can be educated to help themselves, we strike at the
+root of many of the evils of the world. This is the fundamental thing,
+and it is worth saying even if it has been said so often that its
+truth is lost sight of in its constant repetition.</p>
+
+<p>The only thing which is of lasting benefit to a man is that which he
+does for himself. Money which comes to him without effort on his part
+is seldom a benefit and often a curse. That is the principal objection
+to specu<span class='pagenum'><a name="Page_153" id="Page_153">[153]</a></span>lation&mdash;it is not because more lose than gain, though that is
+true&mdash;but it is because those who gain are apt to receive more injury
+from their success than they would have received from failure. And so
+with regard to money or other things which are given by one person to
+another. It is only in the exceptional case that the receiver is
+really benefited. But, if we can help people to help themselves, then
+there is a permanent blessing conferred.</p>
+
+<p>Men who are studying the problem of disease tell us that it is
+becoming more and more evident that the forces which conquer sickness
+are within the body itself, and that it is only when these are reduced
+below the normal that disease can get a foothold. The way to ward off
+disease, therefore, is to tone up the body generally; and, when
+disease has secured a foothold, the way to combat it is to help these
+natural resisting agencies which are in the body already. In the same
+way the failures which a man makes in his life are due almost always
+to some defect in his personality, some weakness of body, or mind, or
+character, will, or temperament. The only way to overcome these
+failings is to build up his personality from within, so that he, by
+virtue of what is within him, may overcome the weakness which was the
+cause <span class='pagenum'><a name="Page_154" id="Page_154">[154]</a></span>of the failure. It is only those efforts the man himself puts
+forth that can really help him.</p>
+
+<p>We all desire to see the widest possible distribution of the blessings
+of life. Many crude plans have been suggested, some of which utterly
+ignore the essential facts of human nature, and if carried out would
+perhaps drag our whole civilization down into hopeless misery. It is
+my belief that the principal cause for the economic differences
+between people is their difference in personality, and that it is only
+as we can assist in the wider distribution of those qualities which go
+to make up a strong personality that we can assist in the wider
+distribution of wealth. Under normal conditions the man who is strong
+in body, in mind, in character, and in will need never suffer want.
+But these qualities can never be developed in a man unless by his own
+efforts, and the most that any other can do for him is, as I have
+said, to help him to help himself.</p>
+
+<p>We must always remember that there is not enough money for the work of
+human uplift and that there never can be. How vitally important it is,
+therefore, that the expenditure should go as far as possible and be
+used with the greatest intelligence!</p>
+<p><span class='pagenum'><a name="Page_155" id="Page_155">[155]</a></span></p>
+
+<p>I have been frank to say that I believe in the spirit of combination
+and co&ouml;peration when properly and fairly conducted in the world of
+commercial affairs, on the principle that it helps to reduce waste;
+and waste is a dissipation of power. I sincerely hope and thoroughly
+believe that this same principle will eventually prevail in the art of
+giving as it does in business. It is not merely the tendency of the
+times developed by more exacting conditions in industry, but it should
+make its most effective appeal to the hearts of the people who are
+striving to do the most good to the largest number.</p>
+
+
+<h3>SOME UNDERLYING PRINCIPLES</h3>
+
+<p>At the risk of making this chapter very dull, and I am told that this
+is a fault which inexperienced authors should avoid at all hazards, I
+may perhaps be pardoned if I set down here some of the fundamental
+principles which have been at the bottom of all my own plans. I have
+undertaken no work of any importance for many years which, in a
+general way, has not followed out these broad lines, and I believe no
+really constructive effort can be made in philanthropic work without
+such a well-defined and consecutive purpose.</p>
+
+<p>My own conversion to the feeling that an <span class='pagenum'><a name="Page_156" id="Page_156">[156]</a></span>organized plan was an
+absolute necessity came about in this way.</p>
+
+<p>About the year 1890 I was still following the haphazard fashion of
+giving here and there as appeals presented themselves. I investigated
+as I could, and worked myself almost to a nervous break-down in
+groping my way, without sufficient guide or chart, through this
+ever-widening field of philanthropic endeavour. There was then forced
+upon me the necessity to organize and plan this department of our
+daily tasks on as distinct lines of progress as we did our business
+affairs; and I will try to describe the underlying principles we
+arrived at, and have since followed out, and hope still greatly to
+extend.</p>
+
+<p>It may be beyond the pale of good taste to speak at all of such a
+personal subject&mdash;I am not unmindful of this&mdash;but I can make these
+observations with at least a little better grace because so much of
+the hard work and hard thinking are done by my family and associates,
+who devote their lives to it.</p>
+
+<p>Every right-minded man has a philosophy of life, whether he knows it
+or not. Hidden away in his mind are certain governing principles,
+whether he formulates them in words <span class='pagenum'><a name="Page_157" id="Page_157">[157]</a></span>or not, which govern his life.
+Surely his ideal ought to be to contribute all that he can, however
+little it may be, whether of money or service, to human progress.</p>
+
+<p>Certainly one's ideal should be to use one's means, both in one's
+investments and in benefactions, for the advancement of civilization.
+But the question as to what civilization is and what are the great
+laws which govern its advance have been seriously studied. Our
+investments not less than gifts have been directed to such ends as we
+have thought would tend to produce these results. If you were to go
+into our office, and ask our committee on benevolence or our committee
+on investment in what they consider civilization to consist, they
+would say that they have found in their study that the most convenient
+analysis of the elements which go to make up civilization runs about
+as follows:</p>
+
+<p>1st. Progress in the means of subsistence, that is to say, progress in
+abundance and variety of food-supply, clothing, shelter, sanitation,
+public health, commerce, manufacture, the growth of the public wealth,
+etc.</p>
+
+<p>2nd. Progress in government and law, that is to say, in the enactment
+of laws securing justice and equity to every man, consistent with the
+<span class='pagenum'><a name="Page_158" id="Page_158">[158]</a></span>largest individual liberty, and the due and orderly enforcement of
+the same upon all.</p>
+
+<p>3rd. Progress in literature and language.</p>
+
+<p>4th. Progress in science and philosophy.</p>
+
+<p>5th. Progress in art and refinement.</p>
+
+<p>6th. Progress in morality and religion.</p>
+
+<p>If you were to ask them, as indeed they are very often asked, which of
+these they regard as fundamental, they would reply that they would not
+attempt to answer, that the question is purely an academic one, that
+all these go hand in hand, but that historically the first of
+them&mdash;namely, progress in means of subsistence&mdash;had generally preceded
+progress in government, in literature, in knowledge, in refinement,
+and in religion. Though not itself of the highest importance, it is
+the foundation upon which the whole superstructure of civilization is
+built, and without which it could not exist.</p>
+
+<p>Accordingly, we have sought, so far as we could, to make investments
+in such a way as will tend to multiply, to cheapen, and to diffuse as
+universally as possible the comforts of life. We claim no credit for
+preferring these lines of investment. We make no sacrifices. These are
+the lines of largest and surest return. In this particular, namely, in
+cheapness, ease of <span class='pagenum'><a name="Page_159" id="Page_159">[159]</a></span>acquirement, and universality of means of
+subsistence, our country easily surpasses that of any other in the
+world, though we are behind other countries, perhaps, in most of the
+others.</p>
+
+<p>It may be asked: How is it consistent with the universal diffusion of
+these blessings that vast sums of money should be in single hands? The
+reply is, as I see it, that, while men of wealth control great sums of
+money, they do not and cannot use them for themselves. They have,
+indeed, the legal title to large properties, and they do control the
+investment of them, but that is as far as their own relation to them
+extends or can extend. The money is universally diffused, in the sense
+that it is kept invested, and it passes into the pay-envelope week by
+week.</p>
+
+<p>Up to the present time no scheme has yet presented itself which seems
+to afford a better method of handling capital than that of individual
+ownership. We might put our money into the Treasury of the Nation and
+of the various states, but we do not find any promise in the National
+or state legislatures, viewed from the experiences of the past, that
+the funds would be expended for the general weal more effectively than
+under the present methods, nor do we find in any of the schemes of
+socialism <span class='pagenum'><a name="Page_160" id="Page_160">[160]</a></span>a promise that wealth would be more wisely administered for
+the general good. It is the duty of men of means to maintain the title
+to their property and to administer their funds until some man, or
+body of men, shall rise up capable of administering for the general
+good the capital of the country better than they can.</p>
+
+<p>The next four elements of progress mentioned in the enumeration above,
+namely, progress in government and law, in language and literature, in
+science and philosophy, in art and refinement, we for ourselves have
+thought to be best promoted by means of the higher education, and
+accordingly we have had the great satisfaction of putting such sums as
+we could into various forms of education in our own and in foreign
+lands&mdash;and education not merely along the lines of disseminating more
+generally the known, but quite as much, and perhaps even more, in
+promoting original investigation. An individual institution of
+learning can have only a narrow sphere. It can reach only a limited
+number of people. But every new fact discovered, every widening of the
+boundaries of human knowledge by research, becomes universally known
+to all institutions of learning, and becomes a benefaction at once to
+the whole race.</p>
+<p><span class='pagenum'><a name="Page_161" id="Page_161">[161]</a></span></p>
+
+<p>Quite as interesting as any phase of the work have been the new lines
+entered upon by our committee. We have not been satisfied with giving
+to causes which have appealed to us. We have felt that the mere fact
+that this or the other cause makes its appeal is no reason why we
+should give to it any more than to a thousand other causes, perhaps
+more worthy, which do not happen to have come under our eye. The mere
+fact of a personal appeal creates no claim which did not exist before,
+and no preference over other causes more worthy which may not have
+made their appeal. So this little committee of ours has not been
+content to let the benevolences drift into the channels of mere
+convenience&mdash;to give to the institutions which have sought aid and to
+neglect others. This department has studied the field of human
+progress, and sought to contribute to each of those elements which we
+believe tend most to promote it. Where it has not found organizations
+ready to its hand for such purpose, the members of the committee have
+sought to create them. We are still working on new, and, I hope,
+expanding lines, which make large demands on one's intelligence and
+study.</p>
+
+<p>The so-called betterment work which has always been to me a source of
+great interest <span class='pagenum'><a name="Page_162" id="Page_162">[162]</a></span>had a great influence on my life, and I refer to it
+here because I wish to urge in this connection the great importance of
+a father's keeping in close touch with his children, taking into his
+confidence the girls as well as the boys, who in this way learn by
+seeing and doing, and have their part in the family responsibilities.
+As my father taught me, so I have tried to teach my children. For
+years it was our custom to read at the table the letters we received
+affecting the various benevolences with which we had to do, studying
+the requests made for worthy purposes, and following the history and
+reports of institutions and philanthropic cases in which we were
+interested.</p>
+
+
+
+
+<hr style="width: 65%;" />
+<p><span class='pagenum'><a name="Page_165" id="Page_165">[165]</a></span></p>
+<h2><a name="CHAPTER_VII" id="CHAPTER_VII"></a>CHAPTER VII</h2>
+
+<h3><span class="smcap">The Benevolent Trust&mdash;the Value of the Co&ouml;perative Principle in
+Giving</span></h3>
+
+
+<p>Going a step farther in the plan of making benefactions increasingly
+effective which I took up in the last chapter under the title of "The
+Difficult Art of Giving," I am tempted to take the opportunity to
+dwell a little upon the subject of combination in charitable work,
+which has been something of a hobby with me for many years.</p>
+
+<p>If a combination to do business is effective in saving waste and in
+getting better results, why is not combination far more important in
+philanthropic work? The general idea of co&ouml;peration in giving for
+education, I have felt, scored a real step in advance when Mr. Andrew
+Carnegie consented to become a member of the General Education Board.
+For in accepting a position in this directorate he has, it seems to
+me, stamped with his approval this vital principle of co&ouml;peration in
+aiding the educational institutions of our country.</p>
+<p><span class='pagenum'><a name="Page_166" id="Page_166">[166]</a></span></p>
+
+<p>I rejoice, as everybody must, in Mr. Carnegie's enthusiasm for using
+his wealth for the benefit of his less fortunate fellows and I think
+his devotion to his adopted land's welfare has set a striking example
+for all time.</p>
+
+<p>The General Education Board, of which Mr. Carnegie has now become a
+member, is interesting as an example of an organization formed for the
+purpose of working out, in an orderly and rather scientific way, the
+problem of helping to stimulate and improve education in all parts of
+our country. What this organization may eventually accomplish, of
+course, no one can tell, but surely, under its present board of
+directors, it will go very far. Here, again, I feel that I may speak
+frankly and express my personal faith in its success, since I am not a
+member of the board, and have never attended a meeting, and the work
+is all done by others.</p>
+
+<p>There are some other and larger plans thought out on careful and broad
+lines, which I have been studying for many years, and we can see that
+they are growing into definite shape. It is good to know that there
+are always unselfish men, of the best calibre, to help in every large
+philanthropic enterprise. One of the most satisfactory and stimulating
+pieces of good fortune <span class='pagenum'><a name="Page_167" id="Page_167">[167]</a></span>that has come to me is the evidence that so
+many busy people are willing to turn aside from their work in pressing
+fields of labour and to give their best thoughts and energies without
+compensation to the work of human uplift. Doctors, clergymen, lawyers,
+as well as many high-grade men of affairs, are devoting their best and
+most unselfish efforts to some of the plans that we are all trying to
+work out.</p>
+
+<p>Take, as one example of many similar cases, Mr. Robert C. Ogden, who
+for years, while devoting himself to an exacting business, still found
+time, supported by wonderful enthusiasm, to give force by his own
+personality to work done in difficult parts of the educational world,
+particularly to improving the common school system of the South. His
+efforts have been wisely directed along fundamental lines which must
+produce results through the years to come.</p>
+
+<p>Fortunately my children have been as earnest as I, and much more
+diligent, in carefully and intelligently carrying out the work already
+begun, and agree with me that at least the same energy and thought
+should be expended in the proper and effective use of money when
+acquired as was exerted in the earning of it.</p>
+
+<p>The General Education Board has made, or <span class='pagenum'><a name="Page_168" id="Page_168">[168]</a></span>is making, a careful study
+of the location, aims, work, resources, administration, and
+educational value, present and prospective, of the institutions of
+higher learning in the United States. The board makes its
+contributions, averaging something like two million dollars a year, on
+the most careful comparative study of needs and opportunities
+throughout the country. Its records are open to all. Many benefactors
+of education are availing themselves of these disinterested inquiries,
+and it is hoped that more will do so.</p>
+
+<p>A large number of individuals are contributing to the support of
+educational institutions in our country. To help an inefficient,
+ill-located, unnecessary school is a waste. I am told by those who
+have given most careful study to this problem that it is highly
+probable that enough money has been squandered on unwise educational
+projects to have built up a national system of higher education
+adequate to our needs if the money had been properly directed to that
+end. Many of the good people who bestow their beneficence on education
+may well give more thought to investigating the character of the
+enterprises that they are importuned to help, and this study ought to
+take into account the kind of people who are responsible <span class='pagenum'><a name="Page_169" id="Page_169">[169]</a></span>for their
+management, their location, and the facilities supplied by other
+institutions round about. A thorough examination such as this is
+generally quite impossible for an individual, and he either declines
+to give from lack of accurate knowledge, or he may give without due
+consideration. If, however, this work of inquiry is done, and well
+done, by the General Education Board, through officers of
+intelligence, skill, and sympathy, trained to the work, important and
+needed service is rendered. The walls of sectarian exclusiveness are
+fast disappearing, as they should, and the best people are standing
+shoulder to shoulder as they attack the great problems of general
+uplift.</p>
+
+
+<h3>ROMAN CATHOLIC CHARITIES</h3>
+
+<p>Just here it occurs to me to testify to the fact that the Roman
+Catholic Church, as I have observed in my experience, has advanced a
+long way in this direction. I have been surprised to learn how far a
+given sum of money has gone in the hands of priests and nuns, and how
+really effective is their use of it. I fully appreciate the splendid
+service done by other workers in the field, but I have seen the
+organization of the Roman Church secure better results with a given
+sum of money than other <span class='pagenum'><a name="Page_170" id="Page_170">[170]</a></span>Church organizations are accustomed to secure
+from the same expenditure. I speak of this merely to point the value
+of the principle of organization, in which I believe so heartily. It
+is unnecessary to dwell upon the centuries of experience which the
+Church of Rome has gone through to perfect a great power of
+organization.</p>
+
+<p>Studying these problems has been a source of the greatest interest to
+me. My assistants, quite distinct from any board, have an organization
+of sufficient size to investigate the many requests that come to us.
+This is done from the office of our committee in New York. For an
+individual to attempt to keep any close watch of single cases would be
+impossible. I am called upon to explain this fact many times. To read
+the hundreds of letters daily received at our office would be beyond
+the power of any one man, and surely, if the many good people who
+write would only reflect a little, they must realize that it is
+impossible for me personally to consider their applications.</p>
+
+<p>The plan that we have worked out, and I hope improved upon year after
+year, has been the result of experience, and I refer to it now only as
+one contribution to a general subject which is of such great moment to
+earnest <span class='pagenum'><a name="Page_171" id="Page_171">[171]</a></span>people; and this must be my excuse for speaking so frankly.</p>
+
+
+<h3>THE APPEALS THAT COME</h3>
+
+<p>The reading, assorting, and investigating of the hundreds of letters
+of appeal which are received daily at my office are attended to by a
+department organized for this purpose. The task is not so difficult as
+at first it might seem. The letters are, to be sure, of great variety,
+from all sorts of people in every condition of life, and indeed, from
+all parts of the world. Four-fifths of these letters are, however,
+requests for money for personal use, with no other title to
+consideration than that the writer would be gratified to have it.</p>
+
+<p>There remain numbers of requests which all must recognize as worthy of
+notice. These may be divided, roughly, as follows:</p>
+
+<p>The claims of local charities. The town or city in which one lives has
+a definite appeal to all its citizens, and all good neighbours will
+wish to co&ouml;perate with friends and fellow townsmen. But these local
+charities, hospitals, kindergartens, and the like, ought not to make
+appeal outside the local communities which they serve. The burden
+should be carried by the people who are on the spot and who are, or
+should be, most familiar with local needs.</p>
+<p><span class='pagenum'><a name="Page_172" id="Page_172">[172]</a></span></p>
+
+<p>Then come the national and international claims. These properly appeal
+especially to men of large means throughout the country, whose wealth
+admits of their doing something more than assist in caring for the
+local charities. There are many great national and international
+philanthropic and Christian organizations that cover the whole field
+of world-wide charity; and, while people of reputed wealth all receive
+appeals from individual workers throughout the world for personal
+assistance, the prudent and thoughtful giver will, more and more,
+choose these great and responsible organizations as the medium for his
+gifts and the distribution of his funds to distant fields. This has
+been my custom, and the experience of every day serves only to confirm
+its wisdom.</p>
+
+<p>The great value of dealing with an organization which knows all the
+facts, and can best decide just where the help can be applied to the
+best advantage, has impressed itself upon me through the results of
+long years of experience. For example, one is asked to give in a
+certain field of missionary work a sum, for a definite purpose&mdash;let us
+say a hospital. To comply with this request will take, say, $10,000.
+It seems wise and natural to give this amount. The missionary who
+wants this money is <span class='pagenum'><a name="Page_173" id="Page_173">[173]</a></span>working under the direction of a strong and
+capable religious denomination.</p>
+
+<p>Suppose the request is referred to the manager of the board of this
+denomination, and it transpires that there are many good reasons why a
+new hospital is not badly needed at this point, and by a little good
+management the need of this missionary can be met by another hospital
+in its neighbourhood; whereas another missionary in another place has
+no such possibility for any hospital facilities whatever. There is no
+question that the money should be spent in the place last named. These
+conditions the managers of all the mission stations know, although
+perhaps the one who is giving the money never heard of them, and in my
+judgment he is wise in not acting until he has consulted these men of
+larger information.</p>
+
+<p>It is interesting to follow the mental processes that some excellent
+souls go through to cloud their consciences when they consider what
+their duty actually is. For instance, one man says: "I do not believe
+in giving money to street beggars." I agree with him, I do not believe
+in the practice either; but that is not a reason why one should be
+exempt from doing something to help the situation represented by the
+street beggar. Because one does <span class='pagenum'><a name="Page_174" id="Page_174">[174]</a></span>not yield to the importunities of
+such people is exactly the reason one should join and uphold the
+charity organization societies of one's own locality, which deal
+justly and humanely with this class, separating the worthy from the
+unworthy.</p>
+
+<p>Another says: "I don't give to such and such a board, because I have
+read that of the money given only half or less actually gets to the
+person needing help." This is often not a true statement of fact, as
+proved again and again, and even if it were true in part it does not
+relieve the possible giver from the duty of helping to make the
+organization more efficient. By no possible chance is it a valid
+excuse for closing up one's pocketbook and dismissing the whole
+subject from one's mind.</p>
+
+
+<h3>INSTITUTIONS AS THEY RELATE TO EACH OTHER</h3>
+
+<p>Surely it is wise to be careful not to duplicate effort and not to
+inaugurate new charities in fields already covered, but rather to
+strengthen and perfect those already at work. There is a great deal of
+rivalry and a vast amount of duplication, and one of the most
+difficult things in giving is to ascertain when the field is fully
+covered. Many people simply consider whether the institution to which
+they are giving is <span class='pagenum'><a name="Page_175" id="Page_175">[175]</a></span>thoughtfully and well managed, without stopping to
+discover whether the field is not already occupied by others; and for
+this reason one ought not to investigate a single institution by
+itself, but always in its relation to all similar institutions in the
+territory. Here is a case in point:</p>
+
+<p>A number of enthusiastic people had a plan for founding an orphan
+asylum which was to be conducted by one of our strongest religious
+denominations. The raising of the necessary funds was begun, and among
+the people who were asked to subscribe was a man who always made it a
+practice to study the situation carefully before committing himself to
+a contribution. He asked one of the promoters of the new institution
+how many beds the present asylums serving this community provided, how
+efficient they were, where located, and what particular class of
+institution was lacking in the community.</p>
+
+<p>To none of these questions were answers forthcoming, so he had this
+information gathered on his own account with the purpose of helping to
+make the new plan effective. His studies revealed the fact that the
+city where the new asylum was to be built was so well provided with
+such institutions that there were already vastly more beds for
+children than there were <span class='pagenum'><a name="Page_176" id="Page_176">[176]</a></span>applicants to fill them, and that the field
+was well and fully covered. These facts being presented to the
+organizers of the enterprise, it was shown that no real need for such
+an institution existed. I wish I might add that the scheme was
+abandoned. It was not. Such charities seldom are when once the
+sympathies of the worthy people, however misinformed, are heartily
+enlisted.</p>
+
+<p>It may be urged that doing the work in this systematic and apparently
+cold-blooded way leaves out of consideration, to a large extent, the
+merits of individual cases. My contention is that the organization of
+work in combination should not and does not stifle the work of
+individuals, but strengthens and stimulates it. The orderly
+combination of philanthropic effort is growing daily, and at the same
+time the spirit of broad philanthropy never was so general as it is
+now.</p>
+
+
+<h3>THE CLAIM OF HIGHER EDUCATION</h3>
+
+<p>The giver who works out these problems for himself will, no doubt,
+find many critics. So many people see the pressing needs of every-day
+life that possibly they fail to realize those which are, if less
+obvious, of an even larger significance&mdash;for instance, the great
+claims of <span class='pagenum'><a name="Page_177" id="Page_177">[177]</a></span>higher education. Ignorance is the source of a large part
+of the poverty and a vast amount of the crime in the world&mdash;hence the
+need of education. If we assist the highest forms of education&mdash;in
+whatever field&mdash;we secure the widest influence in enlarging the
+boundaries of human knowledge; for all the new facts discovered or set
+in motion become the universal heritage. I think we cannot
+overestimate the importance of this matter. The mere fact that most of
+the great achievements in science, medicine, art, and literature are
+the flower of the higher education is sufficient. Some great writer
+will one day show how these things have ministered to the wants of all
+the people, educated and uneducated, high and low, rich and poor, and
+made life more what we all wish it to be.</p>
+
+<p>The best philanthropy is constantly in search of the finalities&mdash;a
+search for cause, an attempt to cure evils at their source. My
+interest in the University of Chicago has been enhanced by the fact
+that while it has comprehensively considered the other features of a
+collegiate course, it has given so much attention to research.</p>
+
+
+<h3>DR. WILLIAM R. HARPER</h3>
+
+<p>The mention of this promising young institution always brings to my
+mind the figure of Dr. <span class='pagenum'><a name="Page_178" id="Page_178">[178]</a></span>William R. Harper, whose enthusiasm for its
+work was so great that no vision of its future seemed too large.</p>
+
+<p>My first meeting with Dr. Harper was at Vassar College, where one of
+my daughters was a student. He used to come, as the guest of Dr. James
+M. Taylor, the president, to lecture on Sundays; and as I frequently
+spent week-ends there, I saw and talked much with the young professor,
+then of Yale, and caught in some degree the contagion of his
+enthusiasm.</p>
+
+<p>When the university had been founded, and he had taken the presidency,
+our great ambition was to secure the best instructors and to organize
+the new institution, unhampered by traditions, according to the most
+modern ideals. He raised millions of dollars among the people of
+Chicago and the Middle West, and won the personal interest of their
+leading citizens. Here lay his great strength, for he secured not only
+their money but their loyal support and strong personal interest&mdash;the
+best kind of help and co&ouml;peration. He built even better than he knew.
+His lofty ideals embodied in the university awakened a deeper interest
+in higher education throughout the Central West, and stirred
+individuals, denominations, and legislatures to effective action. The
+world will probably never <span class='pagenum'><a name="Page_179" id="Page_179">[179]</a></span>realize how largely the present splendid
+university system of the Central Western States is due indirectly to
+the genius of this man.</p>
+
+<p>With all his extraordinary power of work and his executive and
+organizing ability, Dr. Harper was a man of exquisite personal charm.
+We count it among the rich and delightful experiences of our home-life
+that Dr. and Mrs. Harper could occasionally spend days together with
+us for a brief respite from the exacting cares and responsibilities of
+the university work. As a friend and companion, in daily intercourse,
+no one could be more delightful than he.</p>
+
+<p>It has been my good fortune to contribute at various times to the
+University of Chicago, of which Dr. Harper was president, and the
+newspapers not unnaturally supposed at such times that he used the
+occasions of our personal association to secure these contributions.
+The cartoonists used to find this a fruitful theme. They would picture
+Dr. Harper as a hypnotist waving his magic spell, or would represent
+him forcing his way into my inner office where I was pictured as busy
+cutting coupons and from which delightful employment I incontinently
+fled out of the window at sight of him; or they would represent me as
+fleeing across rivers on cakes of floating ice with Dr. Harper in hot
+<span class='pagenum'><a name="Page_180" id="Page_180">[180]</a></span>pursuit; or perhaps he would be following close on my trail, like the
+wolf in the Russian story, in inaccessible country retreats, while I
+escaped only by means of the slight delays I occasioned him by now and
+then dropping a million-dollar bill, which he would be obliged to stop
+and pick up.</p>
+
+<p>These cartoons were intended to be very amusing, and some of them
+certainly did have a flavour of humour, but they were never humorous
+to Dr. Harper. They were in fact a source of deep humiliation to him,
+and I am sure he would, were he living, be glad to have me say, as I
+now do, that during the entire period of his presidency of the
+University of Chicago, he never once either wrote me a letter or asked
+me personally for a dollar of money for the University of Chicago. In
+the most intimate daily intercourse with him in my home, the finances
+of the University of Chicago were never canvassed or discussed.</p>
+
+<p>The method of procedure in this case has been substantially the same
+as with all other contributions. The presentation of the needs of the
+university has been made in writing by the officers of the university,
+whose special duty it is to prepare its budgets and superintend its
+finances. A committee of the trustees, with <span class='pagenum'><a name="Page_181" id="Page_181">[181]</a></span>the president, have
+annually conferred, at a fixed time, with our Department of
+Benevolence, as to its needs. Their conclusions have generally been
+entirely unanimous and I have found no occasion hitherto seriously to
+depart from their recommendations. There have been no personal
+interviews and no personal solicitations. It has been a pleasure to me
+to make these contributions, but that pleasure has arisen out of the
+fact that the university is located in a great centre of empire; that
+it has rooted itself in the affections and interest of the people
+among whom it is located; that it is doing a great and needed work&mdash;in
+fine, that it has been able to attract and to justify the
+contributions of its patrons East and West. It is not personal
+interviews and impassioned appeals, but sound and justifying worth,
+that should attract and secure the funds of philanthropy.</p>
+
+<p>The people in great numbers who are constantly importuning me for
+personal interviews in behalf of favourite causes err in supposing
+that the interview, were it possible, is the best way, or even a good
+way, of securing what they want. Our practice has been uniformly to
+request applicants to state their cases tersely, but nevertheless as
+fully as they think necessary, in writing. Their applica<span class='pagenum'><a name="Page_182" id="Page_182">[182]</a></span>tion is
+carefully considered by very competent people chosen for this purpose.
+If, thereupon, personal interviews are found desirable by our
+assistants, they are invited from our office.</p>
+
+<p>Written presentations form the necessary basis of investigation, of
+consultation, and comparison of views between the different members of
+our staff, and of the final presentation to me.</p>
+
+<p>It is impossible to conduct this department of our work in any other
+way. The rule requiring written presentation as against the interview
+is enforced and adhered to not, as the applicant sometimes supposes,
+as a cold rebuff to him, but in order to secure for his cause, if it
+be a good one, the careful consideration which is its due&mdash;a
+consideration that cannot be given in a mere verbal interview.</p>
+
+
+<h3>THE REASON FOR CONDITIONAL GIFTS</h3>
+
+<p>It is easy to do harm in giving money. To give to institutions which
+should be supported by others is not the best philanthropy. Such
+giving only serves to dry up the natural springs of charity.</p>
+
+<p>It is highly important that every charitable institution shall have at
+all times the largest possible number of current contributors. This
+<span class='pagenum'><a name="Page_183" id="Page_183">[183]</a></span>means that the institution shall constantly be making its appeals;
+but, if these constant appeals are to be successful, the institution
+is forced to do excellent work and meet real and manifest needs.
+Moreover, the interest of many people affords the best assurance of
+wise economy and unselfish management as well as of continued support.</p>
+
+<p>We frequently make our gifts conditional on the giving of others, not
+because we wish to force people to do their duty, but because we wish
+in this way to root the institution in the affections of as many
+people as possible who, as contributors, become personally concerned,
+and thereafter may be counted on to give to the institution their
+watchful interest and co&ouml;peration. Conditional gifts are often
+criticized, and sometimes, it may be, by people who have not thought
+the matter out fully.</p>
+
+<p>Criticism which is deliberate, sober, and fair is always valuable and
+it should be welcomed by all who desire progress. I have had at least
+my full share of adverse criticism, but I can truly say that it has
+not embittered me, nor left me with any harsh feeling against a living
+soul. Nor do I wish to be critical of those whose conscientious
+judgment, frankly expressed, differs from my own. No matter <span class='pagenum'><a name="Page_184" id="Page_184">[184]</a></span>how noisy
+the pessimists may be, we know that the world is getting better
+steadily and rapidly, and that is a good thing to remember in our
+moments of depression or humiliation.</p>
+
+
+<h3>THE BENEVOLENT TRUSTS</h3>
+
+<p>To return to the subject of the Benevolent Trusts, which is a name for
+corporations to manage the business side of benefactions. The idea
+needs, and to be successful must have, the help of men who have been
+trained along practical lines. The best men of business should be
+attracted by its possibilities for good. When it is eventually worked
+out, as it will be in some form, and probably in a better one than we
+can now forecast, how worthy it will be of the efforts of our ablest
+men!</p>
+
+<p>We shall have the best charities supported generously and adequately,
+managed with scientific efficiency by the ablest men, who will gladly
+he held strictly accountable to the donors of the money, not only for
+the correct financing of the funds, but for the intelligent and
+effective use of every penny. To-day the whole machinery of
+benevolence is conducted upon more or less haphazard principles. Good
+men and women are wearing out their lives to raise money to sustain
+institutions <span class='pagenum'><a name="Page_185" id="Page_185">[185]</a></span>which are conducted by more less or unskilled methods.
+This is a tremendous waste of our best material.</p>
+
+<p>We cannot afford to have great souls who are capable of doing the most
+effective work slaving to raise the money. That should be a business
+man's task, and he should be supreme in managing the machinery of the
+expenses. The teachers, the workers, and the inspired leaders of the
+people should be relieved of these pressing and belittling money
+cares. They have more than enough to do in tilling their tremendous
+and never fully occupied field, and they should be free from any care
+which might in any wise divert them from that work.</p>
+
+<p>When these Benevolent Trusts come into active being, such
+organizations on broad lines will be sure to attract the brains of the
+best men we have in our commercial affairs, as great business
+opportunities attract them now. Our successful business men as a
+class, and the exceptions only prove the truth of the assertion, have
+a high standard of honour. I have sometimes been tempted to say that
+our clergymen could gain by knowing the essentials of business life
+better. The closer association with men of affairs would, I think,
+benefit both classes. People who have had much to do with ministers
+<span class='pagenum'><a name="Page_186" id="Page_186">[186]</a></span>and those who hold confidential positions in our churches have at
+times had surprising experiences in meeting what is sometimes
+practised in the way of ecclesiastical business, because these good
+men have had so little of business training in the work-a-day world.</p>
+
+<p>The whole system of proper relations, whether it be in commerce, or in
+the Church, or in the sciences, rests on honour. Able business men
+seek to confine their dealings to people who tell the truth and keep
+their promises; and the representatives of the Church, who are often
+prone to attack business men as a type of what is selfish and mean,
+have some great lessons to learn, and they will gladly learn them as
+these two types of workers grow closer together.</p>
+
+<p>The Benevolent Trusts, when they come, will raise these standards;
+they will look the facts in the face; they will applaud and sustain
+the effective workers and institutions; and they will uplift the
+intelligent standard of good work in helping all the people chiefly to
+help themselves. There are already signs that these combinations are
+coming, and coming quickly, and in the directorates of these trusts
+you will eventually find the flower of our American manhood, the men
+who not only know how to <span class='pagenum'><a name="Page_187" id="Page_187">[187]</a></span>make money, but who accept the great
+responsibility of administering it wisely.</p>
+
+<p>A few years ago, on the occasion of the decennial anniversary of the
+University of Chicago, I was attending a university dinner, and having
+been asked to speak I had jotted down a few notes.</p>
+
+<p>When the time arrived to stand up and face these guests&mdash;men of worth
+and position&mdash;my notes meant nothing to me. As I thought of the latent
+power of good that rested with these rich and influential people I was
+greatly affected. I threw down my notes and started to plead for my
+Benevolent Trust plan.</p>
+
+<p>"You men," I said, "are always looking forward to do something for
+good causes. I know how very busy you are. You work in a treadmill
+from which you see no escape. I can easily understand that you feel
+that it is beyond your present power carefully to study the needs of
+humanity, and that you wait to give until you have considered many
+things and decided upon some course of action. Now, why not do with
+what you can give to others as you do with what you want to keep for
+yourself and your children: Put it into a Trust? You would not place a
+fortune for your children in the hands of an inexperienced <span class='pagenum'><a name="Page_188" id="Page_188">[188]</a></span>person, no
+matter how good he might be. Let us be as careful with the money we
+would spend for the benefit of others as if we were laying it aside
+for our own family's future use. Directors carry on these affairs in
+your behalf. Let us erect a foundation, a Trust, and engage directors
+who will make it a life work to manage, with our personal co&ouml;peration,
+this business of benevolence properly and effectively. And I beg of
+you, attend to it <i>now</i>, don't wait."</p>
+
+<p>I confess I felt most strongly on the subject, and I feel so now.</p>
+<hr style="width: 65%;" />
+
+
+
+
+
+
+
+
+
+
+<pre>
+
+
+
+
+
+End of the Project Gutenberg EBook of Random Reminiscences of Men and Events
+by John D. Rockefeller
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+</body>
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