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+The Project Gutenberg EBook of Crowds, by Gerald Stanley Lee
+
+This eBook is for the use of anyone anywhere at no cost and with
+almost no restrictions whatsoever. You may copy it, give it away or
+re-use it under the terms of the Project Gutenberg License included
+with this eBook or online at www.gutenberg.org
+
+
+Title: Crowds
+ A Moving-Picture of Democracy
+
+Author: Gerald Stanley Lee
+
+Release Date: May 3, 2005 [EBook #15759]
+
+Language: English
+
+Character set encoding: ISO-8859-1
+
+*** START OF THIS PROJECT GUTENBERG EBOOK CROWDS ***
+
+
+
+
+Produced by Rick Niles, Cori Samuel and the Online Distributed
+Proofreading Team.
+
+
+
+
+
+
+CROWDS
+
+A MOVING-PICTURE
+OF DEMOCRACY
+
+BY
+
+GERALD STANLEY LEE
+
+_Editor of "Mount Tom"_
+
+IN FIVE BOOKS
+CROWDS AND MACHINES
+LETTING THE CROWD BE GOOD
+LETTING THE CROWD BE BEAUTIFUL
+CROWDS AND HEROES
+GOOD NEWS AND HARD WORK
+
+
+GARDEN CITY NEW YORK
+DOUBLEDAY, PAGE & COMPANY
+
+
+_Copyright, 1913, by_
+DOUBLEDAY, PAGE & COMPANY
+_All rights reserved, including that of
+translation into foreign languages,
+including the Scandinavian_
+
+
+COPYRIGHT, 1912, BY THE RIDGWAY COMPANY
+COPYRIGHT, 1912, BY MITCHELL KENNERLEY
+COPYRIGHT, 1913, BY THE ATLANTIC MONTHLY CO.
+COPYRIGHT, 1913, BY THE OUTLOOK COMPANY
+COPYRIGHT, 1913, BY THE INDEPENDENT WEEKLY, INCORPORATED
+
+BOOKS
+
+By GERALD STANLEY LEE
+
+THE LOST ART OF READING
+ _A Sketch of Civilization_
+
+THE CHILD AND THE BOOK
+ _A Constructive Criticism of Education_
+
+THE SHADOW CHRIST
+ _A Study of the Hebrew Men of Genius_
+
+THE VOICE OF THE MACHINES
+ _An Introduction to the Twentieth Century_
+
+INSPIRED MILLIONAIRES
+ _A Study of the Man of Genius in Business_
+
+CROWDS
+ _A Moving Picture of Democracy_
+
+
+ _Gratefully inscribed to a little Mountain,
+ a great Meadow, and a Woman.
+ To the Mountain for the sense of time, to
+ the Meadow for the sense of space, and
+ to the Woman for the sense of everything._
+
+
+TABLE OF CONTENTS
+
+BOOK ONE
+
+CROWDS AND MACHINES
+
+
+I. WHERE ARE WE GOING? 3
+
+II. THE CROWD SCARE 19
+
+III. THE MACHINE SCARE 34
+
+IV. THE STRIKE--AN INVENTION FOR MAKING CROWDS THINK 49
+
+V. THE CROWD-MAN--AN INVENTION FOR MAKING CROWDS SEE 58
+
+VI. THE IMAGINATION OF CROWDS 65
+
+VII. IMAGINATION ABOUT THE UNSEEN 66
+
+VIII. THE CROWD'S IMAGINATION ABOUT THE FUTURE 69
+
+IX. THE CROWD'S IMAGINATION ABOUT PEOPLE 74
+
+X. A DEMOCRATIC THEORY OF HUMAN NATURE 76
+
+XI. DOING AS ONE WOULD WISH ONE HAD DONE IN TWENTY YEARS 80
+
+XII. NEW KINDS AND NEW SIZES OF MEN 86
+
+
+BOOK TWO
+
+LETTING THE CROWDS BE GOOD
+
+
+I. SPEAKING AS ONE OF THE CROWD 93
+
+II. IS IT WRONG FOR GOOD PEOPLE TO BE EFFICIENT? 96
+
+III. IS IT WRONG FOR GOOD PEOPLE TO BE INTERESTING? 103
+
+IV. PROSPECTS OF THE LIAR 107
+
+V. PROSPECTS OF THE BULLY 111
+
+VI. GOODNESS AS A CROWD-PROCESS 114
+
+VII. THOUGHTS ON BEING IMPROVED BY OTHER PEOPLE 116
+
+VIII. MAKING GOODNESS HURRY 125
+
+IX. TOUCHING THE IMAGINATION OF CROWDS 128
+
+X. THE STUPENDOUS, THE UNUSUAL, THE MONOTONOUS AND THE SUCCESSFUL 142
+
+XI. THE SUCCESSFUL 146
+
+XII. THE NECKS OF THE WICKED 154
+
+XIII. IS IT WRONG FOR GOOD PEOPLE TO BE SUCCESSFUL? 163
+
+XIV. IS IT SECOND RATE FOR GOOD PEOPLE TO BE SUCCESSFUL? 167
+
+XV. THE SUCCESSFUL TEMPERAMENT 173
+
+XVI. THE MEN AHEAD PULL 178
+
+XVII. THE CROWDS PUSH 184
+
+XVIII. THE MAN WHO SAYS HOW, SAYS HOW 186
+
+XIX. AND THE MACHINE STARTS! 194
+
+
+BOOK THREE
+
+LETTING THE CROWD BE BEAUTIFUL
+
+
+PART I. WISTFUL MILLIONAIRES
+
+I. MR. CARNEGIE SPEAKS UP 205
+
+II. MR. CARNEGIE TRIES TO MAKE PEOPLE READ 208
+
+III. MR. NOBEL TRIES TO MAKE PEOPLE WRITE 211
+
+IV. PAPER BOOKS, MARBLE PILLARS, AND WOODEN BOYS 221
+
+V. THE HUMDRUM FACTORY AND THE TUMPTY-TUM THEATRE 227
+
+PART II. IRON MACHINES
+
+I. STEEPLES AND CHIMNEYS 236
+
+II. BELLS AND WHEELS 240
+
+III. DEW AND ENGINES 243
+
+IV. DEAD AS A DOOR NAIL! 245
+
+V. AN OXFORD MAN AND AN INCH OF IRON 248
+
+VI. THE MACHINES' MACHINES 250
+
+VII. THE MEN'S MACHINES 252
+
+VIII. THE BASEMENT OF THE WORLD 256
+
+IX. THE GROUND FLOOR FOLKS 262
+
+X. THE MACHINE-TRAINERS 266
+
+XI. MACHINES, CROWDS, AND ARTISTS 269
+
+PART III. PEOPLE-MACHINES
+
+I. NOW! 280
+
+II. COMMITTEES AND COMMITTEES 288
+
+III. THE INCONVENIENCE OF BEING HUMAN 286
+
+IV. LETTING THE CROWD HAVE PEOPLE IN IT 290
+
+
+BOOK FOUR
+
+CROWDS AND HEROES
+
+
+I. THE SOCIALIST AND THE HERO 297
+
+II. THE CROWD AND THE HERO 301
+
+III. THE CROWD AND THE AVERAGE PERSON 303
+
+IV. THE CROWD AND PIERPONT MORGAN 307
+
+V. THE CROWD AND TOM MANN 313
+
+VI. AN OPENING FOR THE NEXT PIERPONT MORGAN 323
+
+VII. AN OPENING FOR THE NEXT TOM MANN 327
+
+VIII. THE MEN WHO LOOK 331
+
+IX. WHO IS AFRAID? 337
+
+X. RULES FOR TELLING A HERO--WHEN ONE SEES ONE 343
+
+XI. THE TECHNIQUE OF COURAGE 346
+
+XII. THE MEN WHO WANT THINGS 349
+
+XIII. MEN WHO GET THINGS 356
+
+XIV. SOURCES OF COURAGE FOR OTHERS--TOLERATION 364
+
+XV. CONVERSION 371
+
+XVI. EXCEPTION 380
+
+XVII. INVENTION 383
+
+XVIII. THE MAN WHO PULLS THE WORLD TOGETHER 397
+
+XIX. THE MAN WHO STANDS BY 400
+
+XX. THE STRIKE OF THE SAVIOURS 402
+
+XXI. THE LEAGUE OF THE MEN WHO ARE NOT AFRAID 404
+
+
+BOOK FIVE
+
+GOOD NEWS AND HARD WORK
+
+
+PART I. NEWS AND LABOUR 413
+
+PART II. NEWS AND MONEY 422
+
+PART III. NEWS AND GOVERNMENT
+
+I. OXFORD STREET AND THE HOUSE OF COMMONS 431
+
+II. OXFORD STREET HUMS, THE HOUSE HEMS 440
+
+III. PRESIDENT WILSON AND MOSES 449
+
+IV. THE PRESIDENT SAYS YES AND NO 455
+
+V. THE PRESIDENT SAYS "LOOK!" 463
+
+VI. THE PEOPLE SAY "WHO ARE YOU?" 469
+
+VII. THE PEOPLE SAY "WHO ARE WE?" 472
+
+VIII. NEWS ABOUT US TO THE PRESIDENT 474
+
+IX. NEWS-MEN 476
+
+X. AMERICAN TEMPERAMENT AND GOVERNMENT 483
+
+XI-XII. NEWS-BOOKS 505-513
+
+XIII. NEWS-PAPERS 517
+
+XIV. NEWS-MACHINES 524
+
+XV. NEWS-CROWDS 527
+
+XVI. CROWD-MEN 550
+
+EPILOGUE 539
+
+
+
+
+BOOK ONE
+
+CROWDS AND MACHINES
+
+
+TO CHRISTOPHER COLUMBUS
+
+ _"A battered, wrecked old man
+ Thrown on this savage shore far, far from home,
+ Pent by the sea and dark rebellious brows twelve dreary months
+ ... The end I know not, it is all in Thee,
+ Or small or great I know not--haply what broad fields, what
+ lands!...
+
+ And these things I see suddenly, what mean they
+ As if some miracle, some hand divine unsealed my eyes,
+ Shadowy vast shapes smile through the air and sky,
+ And on the distant waves sail countless ships,
+ And anthems in new tongues I hear saluting me."_
+
+
+
+
+CHAPTER I
+
+WHERE ARE WE GOING?
+
+
+The best picture I know of my religion is Ludgate Hill as one sees it
+going down the foot of Fleet Street. It would seem to many perhaps like
+a rather strange half-heathen altar, but it has in it the three things
+with which I worship most my Maker in this present world--the three
+things which it would be the breath of religion to me to offer to a God
+together--Cathedrals, Crowds, and Machines.
+
+With the railway bridge reaching over, all the little still locomotives
+in the din whispering across the street; with the wide black crowd
+streaming up and streaming down, and the big, faraway, other-worldly
+church above, I am strangely glad. It is like having a picture of one's
+whole world taken up deftly, and done in miniature and hung up for one
+against the sky--the white steam which is the breath of modern life, the
+vast hurrying of our feet, and that Great Finger pointing toward heaven
+day and night for us all....
+
+I never tire of walking out a moment from my nook in Clifford's Inn and
+stealing a glimpse and coming back to my fireplace. I sit still a moment
+before going to work and look in the flames and think. The great roar
+outside the Court gathers it all up--that huge, boundless, tiny,
+summed-up world out there; flings it faintly against my quiet windows
+while I sit and think.
+
+And when one thinks of it a minute, it sends one half-fearfully,
+half-triumphantly back to one's work--the very thought of it. The Crowd
+hurrying, the Crowd's flurrying Machines, and the Crowd's God, send one
+back to one's work!
+
+In the afternoon I go out again, slip my way through the crowds along
+the Strand, toward Charing Cross.
+
+I never tire of watching the drays, the horses, the streaming taxis, all
+these little, fearful, gliding crowds of men and women, when a little
+space of street is left, flowing swiftly, flowing like globules, like
+mercury, between the cabs.
+
+But most of all I like looking up at that vast second story of the
+street, coming in over one like waves, like seas--all these happy,
+curious tops of 'buses; these dear, funny, way-up people on benches;
+these world-worshippers, sight-worshippers, and Americans--all these
+little scurrying congregations, hundreds of them, rolling past.
+
+I sit on the front seat of a horse 'bus elbow to elbow with the driver,
+staring down over the brink of the abyss upon ears and necks--that low,
+distant space where the horses look so tiny and so ineffectual and so
+gone-by below.
+
+The street is the true path of the spirit. To walk through it, or roll
+or swing on top of a 'bus through it--the miles of faces, all these
+tottering, toddling, swinging miles of legs and stomachs; and on all
+sides of you, and in the windows and along the walks, the things they
+wear, and the things they eat, and the things they pour down their
+little throats, and the things they pray to and curse and worship and
+swindle in! It is like being out in the middle of a great ocean of
+living, or like climbing up some great mountain-height of people, their
+abysses and their clouds about them, their precipices and jungles and
+heavens, the great high roads of their souls reaching off.... I can
+never say why, but so strange is it, so full of awe is it, and of
+splendour and pity, that there are times when, rolling and swinging
+along on top of a 'bus, with all this strange, fearful joy of life about
+me, within me ... it is as if on top of my 'bus I had been far away in
+some infinite place, and had felt Heaven and Hell sweep past.
+
+One of the first things that strikes an American when he slips over from
+New York, and finds himself, almost before he had thought of it--walking
+down the Strand, suddenly, instead of Broadway, is the way
+things--thousands of things at once; begin happening to him.
+
+Of course, with all the things that are happening to him--the 'buses,
+the taxis, the Wren steeples, the great streams of new sights in the
+streets, the things that happen to his eyes and to his ears, to his feet
+and his hands, and to his body lunging through the ground and swimming
+up in space on top of a 'bus through this huge, glorious, yellow mist of
+people ... there are all the things besides that begin happening to his
+mind.
+
+In New York, of course, he rushes along through the city, in a kind of
+tunnel of his own thoughts, of his own affairs, and drives on to his
+point, and New York does not--at least it does not very often--make
+things happen to his mind. He is not in London five minutes before he
+begins to notice how London does his thinking for him. The streets of
+the city set him to thinking, mile after mile, miles of comparing, miles
+of expecting.
+
+And above the streets that he walks through and drives through he finds
+in London another complete set of streets that interest him: the
+greater, silenter streets of England--the streets of people's thoughts.
+And he reads the great newspapers, those huge highways on which the
+English people are really going somewhere.... "_Where are they going?_"
+He goes through the editorials, he stumbles through the news, "_Where
+are the English people going?_"
+
+ * * * * *
+
+An American thinks of the English people in the third person--at first,
+of course.
+
+After three days or so, he begins, half-unconsciously, slipping over
+every now and then into what seems to be a vague, loose first person
+plural.
+
+Then the first person plural grows.
+
+He finds at last that his thinking has settled down into a kind of
+happy, easy-going, international, editorial "We." New York and London,
+Chicago and Sheffield, go drifting together through his thoughts, and
+even Paris, glimmering faintly over there, and a dim round world, and he
+asks, as the people of a world stream by, "_Where are WE going?_"
+
+Thus it is that London, looming, teeming, world-suggesting, gets its
+grip upon a man, a fresh American, and stretches him, stretches him
+before his own eyes, makes him cosmopolitan, does his thinking for him.
+
+ * * * * *
+
+There was a great sea to still his soul and lay down upon his spirit
+that big, quiet roundness of the earth.
+
+Nothing is quite the same after that wide strip of sea--sleeping out
+there alone night by night--the gentle round earth sloping away down
+from under one on both sides, in the midst of space.... Then, suddenly,
+almost before one knows, that quiet Space still lingering round one,
+perhaps one finds oneself thrust up out of the ground in the night into
+that big yellow roar of Trafalgar Square.
+
+And here are the swift sudden crowds of people, one's own fellow-men
+hurrying past. One looks into the faces of the people hurrying past:
+"_Where are we going?_" One looks at the stars: "WHERE ARE WE GOING?"
+
+ * * * * *
+
+That night, when I was thrust up out of the ground and stood dazed in
+the Square, I was told in a minute that this London where I was was a
+besieged and conquered city. Some men had risen up in a day and said to
+London: "No one shall go in. No one shall go out."
+
+I was in the great proud city at last, the capital of the world, her
+big, new, self-assured inventions all about her, all around her, and
+soldiers camping out with her locomotives!
+
+With her long trains for endless belts of people going in and coming
+out, with her air-brakes, electric lights, and motor-cars and aerial
+mails, it seemed passing strange to be told that her great stations were
+all choked up with a queer, funny, old, gone-by, clanky piece of
+machinery, an invention for making people good, like soldiers!
+
+And I stood in the middle of the roar of Trafalgar Square and asked, as
+all England was asking that night: "Where are we going?"
+
+And I looked in the faces of the people hurrying past.
+
+And nobody knew.
+
+And the next day I went through the silenter streets of the city, the
+great crowded dailies where all the world troops through, and then the
+more quiet weeklies, then the monthlies, more dignified and like private
+parks; and the quarterlies, too, thoughtful, high-minded, a little
+absent, now and then a footfall passing through.
+
+And I found them all full of the same strange questioning: "Where are we
+going?"
+
+And nobody knew.
+
+It was the same questioning I had just left in New York, going up all
+about me, out of the skyscrapers.
+
+New York did not know.
+
+Now London did not know.
+
+ * * * * *
+
+And after I had tried the journals and the magazines, I thought of
+books.
+
+I could not but look about--how could I do otherwise than look about?--a
+lonely American walking at last past all these nobly haunted doorways
+and windows--for your idealists or interpreters, your men who bring in
+the sea upon your streets and the mountains on your roof-tops; who
+still see the wide, still reaches of the souls of men beyond the faint
+and tiny roar of London.
+
+I could not but look for your men of imagination, your poets; for the
+men who build the dreams and shape the destinies of nations because they
+mould their thoughts.
+
+I do not like to say it. How shall an American, coming to you out of his
+long, flat, literary desert, dare to say it?... Here, where Shakespeare
+played mightily, and like a great boy with the world; where Milton,
+Keats, Wordsworth, Browning, Shelley, and even Dickens flooded the lives
+and refreshed the hearts of the people; here, in these selfsame streets,
+going past these same old, gentle, smoky temples where Charles Lamb
+walked and loved a world, and laughed at a world, and even made
+one--lifted over his London forever into the hearts of men....
+
+I can only say what I saw those first few fresh days: John Galsworthy
+out with his camera--his beautiful, sad, foggy camera; Arnold Bennett
+stitching and stitching faithfully twenty-four hours a day--big, curious
+tapestries of little things; H.G. Wells, with his retorts, his
+experiments about him, his pots and kettles of humanity in a great stew
+of steam, half-hopeful, half-dismayed, mixing up his great, new, queer
+messes of human nature; and (when I could look up again) G.K.
+Chesterton, divinely swearing, chanting, gloriously contradicting,
+rolled lustily through the wide, sunny spaces of His Own Mind; and
+Bernard Shaw (all civilization trooping by), the eternal boy, on the
+eternal curbstone of the world, threw stones; and the Bishop of
+Birmingham preached a fine, helpless sermon....
+
+ * * * * *
+
+When a new American, coming from his own big, hurried, formless,
+speechless country, finds himself in what he had always supposed to be
+this trim, arranged, grown-up, articulate England, and when, thrust up
+out of the ground in Trafalgar Square, he finds himself looking at that
+vast yellow mist of people, that vast bewilderment of faces, of the
+poor, of the rich, coming and going they cannot say where--he naturally
+thinks at first it must be because they cannot speak; and when he looks
+to those who speak for them, to their writers or interpreters, and when
+he finds that they are bewildered, that they are asking the same
+question over and over that we in America are asking too, "Where are we
+going?" he is brought abruptly up, front to front with the great
+broadside of modern life. London, his last resort, is as bewildered as
+New York; and so, at last, here it is. It has to be faced now and here,
+as if it were some great scare-head or billboard on the world, "WHERE
+ARE WE GOING?"
+
+ * * * * *
+
+The most stupendous feat for the artist or man of imagination in modern
+times is to conceive a picture or vision for our Society--our present
+machine-civilization--a common expectation for people which will make
+them want to live.
+
+If Leonardo were living now, he would probably slight for the time being
+his building bridges, and skimp his work on Mona Lisa, and write a
+book--an exultant book about common people. He would focus and express
+democracy as only the great and true aristocrat or genius or artist will
+ever do it. A great society must be expressed as a vision or expectation
+before men can see it together, and go to work on it together, and make
+it a fact. What makes a society great is that it is full of people who
+have something to live for and who know what it is. It is because nobody
+knows, now, that our present society is not great. The different kinds
+of people in it have not made up their minds what they are for, and some
+kinds have particularly failed to make up their minds what the other
+kinds are for.
+
+We are all making our particular contribution to the common vision, and
+some of us are able to say in one way and some in another what this
+vision is; but it is going to take a supreme catholic, summing-up
+individualist, a great man or artist--a man who is all of us in one--to
+express for Crowds, and for all of us together, where we want to go,
+what we think we are for, and what kind of a world we want.
+
+This will have to be done first in a book. The modern world is
+collecting its thoughts. It is trying to write its bible.
+
+The Bible of the Hebrews (which had to be borrowed by the rest of the
+world if they were to have one) is the one great outstanding fact and
+result of the Hebrew genius. They did not produce a civilization, but
+they produced a book for the rest of the world to make civilizations out
+of, a book which has made all other nations the moral passengers of the
+Hebrews for two thousand years.
+
+And the whole spirit and aim of this book, the thing about it that made
+it great, was that it was the sublimest, most persistent, most colossal,
+masterful attempt ever made by men to look forth upon the earth, to see
+all the men in it, like spirits hurrying past, and to answer the
+question, "WHERE ARE WE GOING?"
+
+I would not have any one suppose that in these present tracings and
+outlines of thought I am making an attempt to look upon the world and
+say where the people are going, and where they think they are going, and
+where they want to go. I have attempted to find out, and put down what
+might seem at first sight (at least it did to me) the answer to a very
+small and unimportant question--"Where is it that I really want to go
+myself?" "What kind of a world is it, all the facts about me being duly
+considered, I really want to be in?"
+
+No man living in a world as interesting as this ever writes a book if he
+can help it. If Mr. Bernard Shaw or Mr. Chesterton or Mr. Wells had been
+so good as to write a book for me in which they had given the answer to
+my question, in which they had said more or less authoritatively for me
+what kind of a world it is that I want to be in, this book would never
+have been written. The book is not put forward as an attempt to arrange
+a world, or as a system or a chart, or as a nation-machine, or even as
+an argument. The one thing that any one can fairly claim for this book
+is that one man's life has been saved with it. It is the record of one
+man fighting up through story after story of crowds and of crowds'
+machines to the great steel and iron floor on the top of the world,
+until he had found the manhole in it, and broken through and caught a
+breath of air and looked at the light. The book is merely a
+life-preserver--that is all; and one man's life-preserver. Perhaps the
+man is representative, and perhaps he is not. At all events, here it is.
+Anybody else who can use it is welcome to it.
+
+ * * * * *
+
+The first and most practical step in getting what one wants in this
+world is wanting it. One would think that the next step would be
+expressing what one wants. But it almost never is. It generally consists
+in wanting it still harder and still harder until one can express it.
+
+This is particularly true when the thing one wants is a new world. Here
+are all these other people who have to be asked. And until one wants it
+hard enough to say it, to get it outside one's self, possibly make it
+catching, nothing happens.
+
+If one were to point out one trait rather than another that makes
+Bernard Shaw, for so brilliant a man, so ineffective as a leader, or
+literary statesman, or social reformer, it would be his modesty. He has
+never wanted anything.
+
+If I could have found a book by Bernard Shaw in which Mr. Shaw had
+merely said what he wanted himself, it is quite possible this book would
+not have been written. Even if Mr. Shaw, without saying what he wanted,
+had ever shown in any corner of any book that one man's wanting
+something in this world amounted to anything, or could make any one else
+want it, or could make any difference in him, or in the world around
+him, perhaps I would not have written this book.
+
+Everywhere, as I have looked about me among the bookmen in America, in
+England, I have found, not the things that they wanted in their books,
+but always these same deadly lists or bleak inventories--these prairies
+of things that they did not want.
+
+Now, as a matter of fact, I knew already, with an almost despairing
+distinctness, nearly all these things I did not want and it has not
+helped me (with all due courtesy and admiration) having John Galsworthy
+out photographing them day after day, so that I merely did not want them
+harder. And Mr. Wells's measles and children's diseases, too. I knew
+already that I did not want them. And Mr. Shaw's entire, heroic, almost
+noble collection of things he does not want does not supply me--nor
+could it supply any other man with furniture to make a world with--even
+if it were not this real, big world, with rain and sunshine and wind and
+people in it, and were only that little, wonderful world a man lives
+within his own heart. There have been times, and there will be more of
+them, when I could not otherwise than speak as the champion of Bernard
+Shaw; but, after all, what single piece of furniture is there that
+George Bernard Shaw, living with his great attic of not-things all
+around him, is able to offer to furnish me for me single, little, warm,
+lighted room to keep my thoughts in? Nor has he furnished me with one
+thing with which I would care to sit down in my little room and
+think--looking into the cold, perfect hygienic ashes he has left upon my
+hearth. Even if I were a revolutionist, and not a mere, plain human
+being, loving life and wanting to live more abundantly, I am bound to
+say I do not see what there is in Mr. Galsworthy's photographs, or in
+Mr. Wells's rich, bottomless murk of humanity to make a revolution for.
+And Mr. Bernard Shaw, with all his bottles of disinfectants and shelves
+of sterilized truths, his hard well-being and his glittering comforts,
+has presented the vision of a world in which at the very best--even if
+it all comes out as he says it will--a man would merely have things
+without wanting them, and without wanting anything.
+
+ * * * * *
+
+And so it has seemed to me that even if he is quite unimportant, any man
+to-day who, in some public place, like a book, shall paint the picture
+of his heart's desire, who shall throw up, as upon a screen, where all
+men may see them, his most immediate and most pressing ideals, would
+perform an important service. If a man's sole interest were to find out
+what all men in the world want, the best way to do it would be for him
+to say quite definitely, so that we could all compare notes, what he
+wanted himself. Speaking for a planet has gone by, but possibly, if a
+few of us but speak for ourselves, the planet will talk back, and we
+shall find out at last what it really is that it wants.
+
+The thing that many of us want most in the present grayness and din of
+the world is some one to play with, or if the word "play" is not quite
+the right word, some one with whom we can work with freedom and
+self-expressiveness and joy. Nine men out of ten one meets to-day talk
+with one as it were with their watches in their hands. The people who
+are rich one sees everywhere, being run away with by their motor-cars;
+and the people who are poor one sees struggling pitifully and for their
+very souls, under great wheels and beneath machines.
+
+Of course, I can only speak for myself. I do not deny that a little
+while at a time I can sit by a brook in the woods and be happy; but if,
+as it happens, I would rather have other people about me--people who do
+not spoil things, I find that the machines about me everywhere have made
+most people very strange and pathetic in the woods. They cannot sit by
+brooks, many of them; and when they come out to the sky, it looks to
+them like some mere, big, blue lead roof up over their lives. Perhaps I
+am selfish about it, but I cannot bear to see people looking at the sky
+in this way....
+
+ * * * * *
+
+So, as I have watched my fellow human beings, what I have come to want
+most of all in this world is the inspired employer--or what I have
+called the inspired millionaire or organizer; the man who can take the
+machines off the backs of the people and take the machines out of their
+wits, and make the machines free their bodies and serve their souls.
+
+If we ever have the inspired employer, he will have to be made by the
+social imagination of the people, by creating the spirit of expectation
+and challenge toward the rich among the masses of the people.
+
+I believe that the time has come when the world is to make its last
+stand for idealism, great men, and crowds.
+
+I believe that great men can be really great, that they can represent
+crowds. I believe that crowds can be really great, that they can know
+great men.
+
+The most natural kind of great man for crowds to know first will
+probably be a kind of everyday great man or business statesman, the man
+who represents all classes, and who proves it in the way he conducts his
+business.
+
+I have called this man the Crowdman.
+
+I do not say that I have met precisely the type of inspired millionaire
+I have in mind, but I have known scores of men who have reminded me of
+him and of what he is going to be, and I am prepared to say that in
+spirit, or latent at least, he is all about me in the world to-day. If
+it is proved to me that no such man exists, I am here to say there will
+be one. If it is proved to me that there cannot be one, _I will make
+one_. If it is proved to me that by lifting up Desire in the faces of
+young men and of boys, and in the faces of true fathers and young
+mothers, and by ringing up my challenge on the great doors of the
+schools, I cannot make one, then I will invoke the men that shall write
+the books, that shall sing the songs that shall make one! I say this
+with all reverence for other men's desires and with all respect for
+natural prejudgments. As I have conceived it, the one business of the
+world to-day is to find out what we are for and to find out what men in
+the world--on the whole--really want. When men know what they want they
+get it. Every wrong thing we have to face in modern industrial life is
+due to men who know what they want, and who therefore get it, due to the
+passions and the dreams of men; and the one single way in which these
+wrong things will ever be overcome is with more passions and with more
+and mightier dreams of men.
+
+Nothing is more visionary than trying to run a world without dreams,
+especially an economic world. It is because even bad dreams are better
+in this world than having no dreams at all that bad people so called are
+so largely allowed to run it.
+
+In the final and practical sense, the one factor in economics to be
+reckoned with is Desire.
+
+The next move in economics is going to be the statement of a shrewd,
+dogged, realizable ideal. It is only ideals that have aroused the wrong
+passions, and it is only ideals that will arouse the right ones.
+
+It will have to be, I imagine, when it comes, not a mere statement of
+principles, an analysis, or a criticism, but a moving-picture, a
+portrait of the human race, that shall reveal man's heart to himself.
+What we want is a vast white canvas, spread, as it were, over the end of
+the world, before which we shall all sit together, the audience of the
+nations, of the poor, of the rich, as in some still, thoughtful
+place--all of us together; and then we will throw up before us on the
+vast white screen in the dark the vivid picture of our vast desires,
+flame up upon it the hopes, the passions of human lives, and the grim,
+silent wills of men. _"What do we want?" "Where are we going?"_
+
+In place of the literature of criticism we have come now to the
+literature of Desire.
+
+This literature will have to come slowly, and I have come to believe
+that the first book, when it comes, will be perhaps a book that does not
+prove anything, a book that is a mere cry, a prayer, or challenge; the
+story of what one man with these streetfuls of the faces of men and the
+faces of women pouring their dullness and pouring their weariness over
+him, has desired, and of what, God helping him, he will have.
+
+There is a certain sense in which merely praying to God has gone by. In
+the present desperate crisis of a world plunging on in the dark to a
+catastrophe or a glory that we cannot guess, it is a time for men to
+pray a prayer, a standing-up prayer, to one another.
+
+I believe that it is going to be this huge gathering-in of public
+desire, this imperious challenge of what men want, this standing-up
+prayer of men to one another, which alone shall make men go forth with
+faith and singing once more into the battle of life. Sometimes it has
+seemed to me I have already heard it--this song of men's desires about
+me--faintly. But I have seen that the time is at hand when it shall come
+as a vast chorus of cities, of fields, of men's voices, filling the dome
+of the world--a chorus in the glory and the shame of which no
+millionaire who merely wants to make money, no artist who is not
+expressing the souls and freeing the bodies of men, no statesman who is
+not gathering up the desires of crowds, and going daily through the
+world hewing out the will of the people, shall dare to live.
+
+ * * * * *
+
+But while this is the vision of my belief, I would not have any one
+suppose that I am the bearer of easy and gracious tidings.
+
+It is rather of a great daily adventure one has with the world.
+
+There have been times when it seemed as if it had to begin all over
+again every morning.
+
+Day by day I walk down Fleet Street toward Ludgate Hill.
+
+I look once more every morning at that great picture of any religion; I
+look at the quiet, soaring, hopeful dome--that little touch of singing
+or praying that men have lifted up against heaven. "Will the Dome bring
+the Man to me?"
+
+I look up at the machines, strange and eager, hurrying across the
+bridge. "Will the Machines bring the Man to me?"
+
+I look in the faces of the crowd hurrying past. "Will the Crowd bring
+the Man to me?"
+
+With the picture of my religion--or perhaps three religions or three
+stories of religion--I walk on and on through the crowd, past the
+railway, past the Cathedral, past the Mansion House, and over the Tower
+Bridge. I walk fast and eagerly and blindly, as though a man would walk
+away from the world.
+
+Suddenly I find myself, throngs of voices all about me, standing
+half-unconsciously by a high iron fence in Bermondsey watching that
+smooth asphalt playground where one sees the very dead (for once)
+crowded by the living--pushed over to the edges--their gravestones
+tilted calmly up against the walls. I stand and look through the pickets
+and watch the children run and shout--the little funny, mockingly
+dressed, frowzily frumpily happy children, the stored-up sunshine of a
+thousand years all shining faintly out through the dirt, out through the
+generations in their little faces--"Will the Man come to me out of
+these?"
+
+The tombstones lean against the wall and the children run and shout. As
+I watch them with my hopes and fears and the tombstones tilted against
+the walls--as I peer through the railings at the children, I face my
+three religions. What will the three religions do with the children?
+What will the children do with the three religions?
+
+And now I will tell the truth. I will not cheat nor run away as
+sometimes I seem to have tried to do for years. I will no longer let
+myself be tricked by the mere glamour and bigness of our modern life
+nor swooned into good-will by the roll and liturgy of revolution, "of
+the people," "for the people," "by the people," nor will I be longer
+awed by those huge phrase-idols, constitutions, routines, that have
+roared around me "Liberty, Equality, Fraternity"--those imperious,
+thoughtless, stupid tra-la-las of the People. Do the People see truth?
+Can the People see truth? Can all the crowd, and can all the machines,
+and all the cathedrals piled up together produce the Man, the Crowd-man
+or great man who sees truth?
+
+And so with my three religions, I have three fears, one for each of
+them. There is the Machine fear, lest the crowd should be overswept by
+its machines and become like them; and the Crowd fear, lest the crowd
+should overlook its mighty innumerable and personal need of great men;
+and there is also the daily fear for the Church, lest the Church should
+not understand crowds and machines and grapple with crowds and machines,
+interpret them and glory in them and appropriate them for her own use
+and for God's--lest the Church should turn away from the crowds and the
+machines and graciously and idly bow down to Herself.
+
+And now I am going to try to express these three fears that go with the
+three religions as well as I can, so that I can turn on them and face
+them and, God helping me, look them out of countenance.
+
+
+
+
+CHAPTER II
+
+THE CROWD SCARE
+
+
+Time was when a man was born upon this planet in a somewhat lonely
+fashion. A few human beings out of all infinity stood by to care for
+him. He was brought up with hills and stars and a neighbour or so, until
+he grew to man's estate. He climbed at last over the farthest hill, and
+there, on the rim of things, standing on the boundary line of sky and
+earth that had always been the edge of life to him before, he looked
+forth upon the freedom of the world, and said in his soul, "What shall I
+be in this world I see, and whither shall I go in it?" And the sky and
+the earth and the rivers and the seas and the nights and the days
+beckoned to him, and the voices of life rose around him, and they all
+said, "Come!"
+
+On a corner in New York, around a Street Department wagon, not so very
+long ago, five thousand men were fighting for shovels, fifty men to a
+shovel--a tool for living a little longer.
+
+The problem of living in this modern world is the problem of finding
+room in it. The crowd principle is so universally at work through modern
+life that the geography of the world has been changed to conform to it.
+We live in crowds. We get our living in crowds. We are amused in herds.
+Civilization is a list of cities. Cities are the huge central dynamos of
+all being. The power of a man can be measured to-day by the mile, the
+number of miles between him and the city; that is, between him and what
+the city stands for--the centre of mass.
+
+The crowd principle is the first principle of production. The producer
+who can get the most men together and the most dollars together controls
+the market; and when he once controls the market, instead of merely
+getting the most men and the most dollars, he can get all the men and
+all the dollars. Hence the corporation in production.
+
+The crowd principle is the first principle of distribution. The man who
+can get the most men to buy a particular thing from him can buy the most
+of it, and therefore buy it the cheapest, and therefore get more men to
+buy from him; and having bought this particular thing cheaper than all
+men could buy it, it is only a step to selling it to all men; and then,
+having all the men on one thing and all the dollars on one thing, he is
+able to buy other things for nothing, for everybody, and sell them for a
+little more than nothing to everybody. Hence the department store--the
+syndicate of department stores--the crowd principle in commerce.
+
+The value of a piece of land is the number of footsteps passing by it in
+twenty-four hours. The value of a railroad is the number of people near
+it who cannot keep still. If there are a great many of these people, the
+railroad runs its trains for them. If there are only a few, though they
+be heroes and prophets, Dantes, Savonarolas, and George Washingtons,
+trains shall not be run for them. The railroad is the characteristic
+property and symbol of property in this modern age, and the entire value
+of a railroad depends upon its getting control of a crowd--either a
+crowd that wants to be where some other crowd is, or a crowd that wants
+a great many tons of something that some other crowd has.
+
+When we turn from commerce to philosophy, we find the same principle
+running through them both. The main thing in the philosophy of to-day is
+the extraordinary emphasis of environment and heredity. A man's destiny
+is the way the crowd of his ancestors ballot for his life. His soul--if
+he has a soul--is an atom acted upon by a majority of other atoms.
+
+When we turn to religion in its different phases, we find the same
+emphasis upon them all--the emphasis of mass, of majority. Not that the
+church exists for the masses--no one claims this--but that, such as it
+is, it is a mass church. While the promise of Scripture, as a last
+resort, is often heard in the church about two or three gathered
+together in God's name, the Church is run on the working conviction that
+unless the minister and the elders can gather two or three hundred in
+God's name, He will not pay any particular attention to them, or, if He
+does, He will not pay the bills. The church of our forefathers, founded
+on personality, is exchanged for the church of democracy, founded on
+crowds; and the church of the moment is the institutional church, in
+which the standing of the clergyman is exchanged for the standing of the
+congregation. The inevitable result, the crowd clergyman, is seen on
+every hand amongst us--the agent of an audience, who, instead of telling
+an audience what they ought to do, runs errands for them morning and
+noon and night. With coddling for majorities and tact for whims, he
+carefully picks his way. He does his people as much good as they will
+let him, tells them as much truth as they will hear, until he dies at
+last, and goes to take his place with Puritan parsons who mastered
+majorities, with martyrs who would not live and be mastered by
+majorities, and with apostles who managed to make a new world without
+the help of majorities at all.
+
+Theology reveals the same tendency. The measuring by numbers is found in
+all belief, the same cringing before masses of little facts instead of
+conceiving the few immeasurable ones. Helpless individuals mastered by
+crowds are bound to believe in a kind of infinitely helpless God. He
+stands in the midst of the crowds of His laws and the systems of His
+worlds: to those who are not religious, a pale First Cause; and to those
+who are, a Great Sentimentality far away in the heavens, who, in a kind
+of vast weak-mindedness (a Puritan would say), seems to want everybody
+to be good and hopes they will, but does not quite know what to do
+about it if they are not.
+
+Every age has its typical idea of heaven and its typical idea of hell
+(in some of them it would be hard to tell which is which), and every
+civilization, has its typical idea of God. A civilization with sovereign
+men in it has a sovereign God; and a crowd civilization, reflecting its
+mood on the heavens, is inclined to a pleasant, large-minded God,
+eternally considering everybody and considering everything, but
+inefficient withal, a kind of legislature of Deity, typical of
+representative institutions at their best and at their worst.
+
+If we pass from our theology to our social science we come to the most
+characteristic result of the crowd principle that the times afford. We
+are brought face to face with Socialism, the millennium machine, the
+Corliss engine of progress. It were idle to deny to the Socialist that
+he is right--and more right, indeed, than most of us, in seeing that
+there is a great wrong somewhere; but it would be impossible beyond this
+point to make any claim for him, except that he is honestly trying to
+create in the world a wrong we do not have as yet, that shall be large
+enough to swallow the wrong we have. The term "Socialism" stands for
+many things, in its present state; but so far as the average Socialist
+is concerned, he may be defined as an idealist who turns to materialism,
+that is, to mass, to carry his idealism out. The world having discovered
+two great ideals in the New Testament, the service of all men by all
+other men, and the infinite value of the individual, the Socialist
+expects to carry out one of these ideals by destroying the other.
+
+The principle that an infinitely helpful society can be produced by
+setting up a row of infinitely helpless individuals is Socialism, as the
+average Socialist practises it. The average Socialist is the type of the
+eager but effeminate reformer of all ages, because he seeks to gain by
+machinery things nine tenths of the value of which to men is in gaining
+them for themselves. Socialism is the attempt to invent conveniences
+for heroes, to pass a law that will make being a man unnecessary, to do
+away with sin by framing a world in which it would be worthless to do
+right because it would be impossible to do wrong. It is a philosophy of
+helplessness, which, even if it succeeds in helplessly carrying its
+helplessness out--in doing away with suffering, for instance--can only
+do it by bringing to pass a man not alive enough to be capable of
+suffering, and putting him in a world where suffering and joy alike
+would be a bore to him.
+
+But the main importance of Socialism in this connection lies in the fact
+that it does not confine itself to sociology. It has become a complete
+philosophy of life, and can be seen penetrating with its subtle satire
+on human nature almost everything about us. We have the cash register to
+educate our clerks into pure and honest character, and the souls of
+conductors can be seen being nurtured, mile after mile, by
+fare-recorders. Corporations buy consciences by the gross. They are hung
+over the door of every street car. Consciences are worked by pulling a
+strap. Liverymen have cyclometres to help customers to tell the truth,
+and the Australian ballot is invented to help men to be manly enough to
+vote the way they think. And when, in the course of human events, we
+came to the essentially moral and spiritual reform of a woman's right to
+dress in good taste--that is, appropriately for what she is doing, what
+did we proceed to do to bring it about? Conventions were held year after
+year, and over and over, to get women to dress as they wanted to; dress
+reform associations were founded, syndicates of courage were established
+all over the land--all in vain; and finally,--Heaven help us!--how was
+this great moral and spiritual reform accomplished? By an invention of
+two wheels, one in front of the other. It was brought about by the Pope
+Manufacturing Company of Hartford, Connecticut in two short years.
+
+Everything is brought about by manufacturing companies. It is the
+socialist spirit; the idea that, if we can only find it, there is some
+machine that can surely be invented that will take the place of men: not
+only of hands and feet, but of all the old-fashioned and lumbering
+virtues, courage, patience, vision, common sense, and religion itself,
+out of which they are made.
+
+But we depend upon machinery not only for the things that we want, but
+for the brains with which we decide what we want. If a man wants to know
+what he thinks, he starts a club; and if he wants to be very sure, he
+calls a convention. From the National Undertakers' Association and the
+Launderers' League to the Christian Endeavour Tournament and the World's
+Congress--the Midway Pleasance of Piety--the Convention strides the
+world with vociferousness. The silence that descends from the hills is
+filled with its ceaseless din. The smallest hamlet in the land has
+learned to listen reverent from afar to the vast insistent roar of It,
+as the Voice of the Spirit of the Times.
+
+Every idea we have is run into a constitution. We cannot think without a
+chairman. Our whims have secretaries; our fads have by-laws. Literature
+is a club. Philosophy is a society. Our reforms are mass meetings. Our
+culture is a summer school. We cannot mourn our mighty dead without
+Carnegie hall and forty vice-presidents. We remember our poets with
+trustees, and the immortality of a genius is watched by a standing
+committee. Charity is an Association. Theology is a set of resolutions.
+Religion is an endeavour to be numerous and communicative. We awe the
+impenitent with crowds, convert the world with boards, and save the lost
+with delegates; and how Jesus of Nazareth could have done so great a
+work without being on a committee is beyond our ken. What Socrates and
+Solomon would have come to if they had only had the advantage of
+conventions it would be hard to say; but in these days, when the
+excursion train is applied to wisdom; when, having little enough, we try
+to make it more by pulling it about; when secretaries urge us,
+treasurers dun us, programs unfold out of every mail--where is the man
+who, guileless-eyed, can look in his brother's face; can declare upon
+his honour that he has never been a delegate, never belonged to
+anything, never been nominated, elected, imposed on, in his life?
+
+Everything convenes, revolves, petitions, adjourns. Nothing stays
+adjourned. We have reports that think for us, committees that do right
+for us, and platforms that spread their wooden lengths over all the
+things we love, until there is hardly an inch of the dear old earth to
+stand on, where, fresh and sweet and from day to day, we can live our
+lives ourselves, pick the flowers, look at the stars, guess at God,
+garner our grain, and die. Every new and fresh human being that comes
+upon the earth is manufactured into a coward or crowded into a machine
+as soon as we get at him. We have already come to the point where we do
+not expect to interest anybody in anything without a constitution. And
+the Eugenic Society is busy now on by-laws for falling in love.
+
+What this means with regard to the typical modern man is, not that he
+does not think, but that it takes ten thousand men to make him think. He
+has a crowd soul, a crowd creed. Charged with convictions, galvanized
+from one convention to another, he contrives to live, and with a sense
+of multitude, applause, and cheers he warms his thoughts. When they have
+been warmed enough he exhorts, dictates, goes hither and thither on the
+crutch of the crowd, and places his crutch on the world, and pries on
+it, if perchance it may be stirred to something. To the bigotry of the
+man who knows because he speaks for himself has been added a new bigotry
+on the earth--the bigotry of the man who speaks for the nation; who,
+with a more colossal prejudice than he had before, returns from a mass
+meeting of himself, and, with the effrontery that only a crowd can give,
+backs his opinions with forty states, and walks the streets of his
+native town in the uniform of all humanity. This is a kind of fool that
+has never been possible until these latter days. Only a very great many
+people, all of them working on him at once, and all of them watching
+every one else working at once, can produce this kind.
+
+Indeed, the crowd habit has become so strong upon us, has so mastered
+the mood of the hour, that even you and I, gentle reader, have found
+ourselves for one brief moment, perhaps, in a certain sheepish feeling
+at being caught in a small audience. Being caught in a small audience at
+a lecture is no insignificant experience. You will see people looking
+furtively about, counting one another. You will make comparisons. You
+will recall the self-congratulatory air of the last large audience you
+had the honour to belong to, sitting in the same seats, buzzing
+confidently to itself before the lecture began. The hush of
+disappointment in a small audience all alone with itself, the mutual
+shame of it, the chill in it, that spreads softly through the room,
+every identical shiver of which the lecturer is hired to warm
+through--all these are signs of the times. People look at the empty
+chairs as if every modest, unassuming chair there were some great
+personality saying to each and all of us: "Why are you here? Did you not
+make a mistake? Are you not ashamed to be a party to--to--as small a
+crowd as this?" Thus do we sit, poor mortals, doing obeisance to Empty
+Chairs--we who are to be lectured to--until the poor lecturer who is to
+lecture to us comes in, and the struggle with the Chairs begins.
+
+When we turn to education as it stands to-day, the same self-satisfied,
+inflexible smile of the crowd is upon it all. We see little but the
+massing of machinery, the crowding together of numbers of teachers and
+numbers of courses and numbers of students, and the practical total
+submergence of personality, except by accident, in all educated life.
+
+The infinite value of the individual, the innumerable consequences of
+one single great teaching man, penetrating every pupil who knows him,
+becoming a part of the universe, a part of the fibre of thought and
+existence to every pupil who knows him--this is a thing that belongs to
+the past and to the inevitable future. With all our great institutions,
+the crowds of men who teach in them, the crowds of men who learn in
+them, we are still unable to produce out of all the men they graduate
+enough college presidents to go around. The fact that at almost any
+given time there may be seen, in this American land of ours, half a
+score of colleges standing and waiting, wondering if they will ever find
+a president again, is the climax of what the universities have failed to
+do. The university will be justified only when a man with a university
+in him, a whole campus in his soul, comes out of it, to preside over it,
+and the soul that has room for more than one chair in it comes out of it
+to teach in it.
+
+When we turn from education to journalism, the pressure of the crowd is
+still more in evidence. To have the largest circulation is to have the
+most advertising, and to have the most advertising means to have the
+most money, and to have the most money means to be able to buy the most
+ability, and to have the most ability means to keep all that one gains
+and get more. The degradation of many of our great journals in the last
+twenty years is but the inevitable carrying out of the syndicate method
+in letters--a mass of contributors, a mass of subscribers, and a mass of
+advertisers. So long as it gives itself over to the circulation idea,
+the worse a newspaper is, the more logical it is. There may be a certain
+point where it is bound to stop some time, because there will not be
+enough bad people who are bad enough to go around; but we have not come
+to it yet, and in the meantime about everything that can be thought of
+is being printed to make bad people. If it be asserted that there are
+not enough bad people to go around even now, it may be added that there
+are plenty of good people to take their places as fast as they fail to
+be bad enough, and that the good people who take the bad papers to find
+fault with them are the ones who make such papers possible.
+
+The result of the crowd principle is the inevitable result. Our journals
+have fallen off as a matter of course, not only in moral ideals (which
+everybody realizes), but in brain force, power of expression,
+imagination, and foresight--the things that give distinction and results
+to utterance and that make a journal worth while. The editorial page has
+been practically abandoned by most journals, because most journals have
+been abandoned by their editors: they have become printed
+counting-rooms. With all their greatness, their crowds of writers, and
+masses of readers, and piles of cablegrams, they are not able to produce
+the kind of man who is able to say a thing the kind of way that will
+make everybody stop and listen to him, cablegrams and all. Horace
+Greeley and Samuel Bowles and Charles A. Dana have passed from the
+press, and the march of the crowd through the miles of their columns
+every day is trampling on their graves. The newspaper is the mass
+machine, the crowd thinker. To and fro, from week to week and from year
+to year, its flaming headlines sway, now hither and now thither, where
+the greatest numbers go, or the best guess of where they are going to
+go; and Personality, creative, triumphant, masterful, imperious
+Personality--is it not at an end? It were a dazzling sight, perhaps, to
+gaze at night upon a huge building, thinking with telegraph under the
+wide sky around the world, the hurrying of its hundred pens upon the
+desks, and the trembling of its floors with the mighty coming of a Day
+out of the grip of the press; but even this huge bewildering pile of
+power, this aggregation, this corporation of forces, machines of souls,
+glittering down the Night--does any one suppose It stands by Itself,
+that It is its own master, that It can do its own will in the world? In
+all its splendour It stands, weaving the thoughts of the world in the
+dark; but that very night, that very moment, It lies in the power of a
+little ticking-thing behind its doors. It belongs to that legislature of
+information and telegraph, that owner of what happens in a day, called
+the Associated Press.
+
+If the One who called Himself a man and a God had not been born in a
+crowd, if he had not loved and grappled with it, and been crucified and
+worshipped by it, He might have been a Redeemer for the silent, stately,
+ancient world that was before He came, but He would have failed to be a
+Redeemer for this modern world--a world where the main inspiration and
+the main discouragement is the crowd, where every great problem and
+every great hope is one that deals with crowds. It is a world where,
+from the first day a man looks forth to move, he finds his feet and
+hands held by crowds. The sun rises over crowds for him, and sets over
+crowds; and having presumed to be born, when he presumes to die at last,
+in a crowd of graves he is left not even alone with God. Ten human lives
+deep they have them--the graves in Paris; and whether men live their
+lives piled upon other men's lives, in blocks in cities or in the
+apparent loneliness of town or country what they shall do or shall not
+do, or shall have or shall not have--is it not determined by crowds, by
+the movement of crowds? The farmer is lonely enough, one would say, as
+he rests by his fire in the plains, his barns bursting with wheat; but
+the murmur of the telegraph almost any moment is the voice of the crowd
+to him, thousands of miles away, shouting in the Stock Exchange: "You
+shall not sell your wheat! Let it lie! Let it rot in your barns!"
+
+And yet, if a man were to go around the earth with a surveyor's chain,
+there would seem to be plenty of room for all who are born upon it. The
+fact that there are enough square miles of the planet for every human
+being on it to have several square miles to himself does not prove that
+a man can avoid the crowd--that it is not a crowded world. If what a man
+could be were determined by the square mile, it would indeed be a gentle
+and graceful earth to live on. But an acre of Nowhere satisfies no one;
+and how many square miles does a man want to be a nobody in? He can do
+it better in a crowd, where every one else is doing it.
+
+In the ancient world, when a human being found something in the wrong
+place and wanted to put it where it belonged, he found himself face to
+face with a few men. He found he had to deal with these few men. To-day,
+if he wants anything put where it belongs, he finds himself face to face
+with a crowd. He finds that he has to deal with a crowd. The world has
+telephones and newspapers now, and it has railroads; and if a man
+proposes to do a certain thing in it, the telephones tell the few, and
+the newspapers tell the crowd, and the crowd gets on to the railroad;
+and before he rises from his sleep, behold the crowd in his front yard;
+and if he can get as far as his own front gate in the thing he is going
+for, he must be--either a statesman? a hero? or a great genius? None of
+these. Let him be a corporation--of ideas or of dollars; let him be some
+complex, solid, crowded thing, would he do anything for himself, or for
+anybody else, or for everybody else, in a world too crowded to tell the
+truth without breaking something, or to find room for it, when it is
+told, without breaking something.
+
+This is the Crowd's World.
+
+ * * * * *
+
+What I have written I have written.
+
+I have been sitting and reading it. It is a mood. But there is an
+implacable truth in it, I believe, that must be gotten out and used.
+
+As I have been reading I have looked up. I see the quiet little mountain
+through my window standing out there in the sun. It looks around the
+world as if nothing had happened; and the bobolinks out in the great
+meadow are all flying and singing in the same breath and rowing through
+the air, thousands of them, miles of them. They do not stop a minute.
+
+A moment ago while I was writing I heard the Child outside on the
+piazza, four years old, going by my window back and forth, listening to
+the crunch of her new shoes as if it were the music of the spheres. Why
+should not I do as well? I thought. The Child is merely seeing her shoes
+as they are with as many senses and as many thoughts and desires at once
+as she can muster, and with all her might.
+
+What if I were to see the world like the Child?
+
+Yesterday I went to Robert's Meadow. I saw three small city boys, with
+their splendid shining rubber boots and their beautiful bamboo poles.
+They were on their way home. They had only the one trout between them,
+and that had been fondled, examined, and poked over and bragged about
+until it was fairly stiff and brown with those boys--looked as if it had
+been stolen out of a dried-herring box. They put it reverently back,
+when I saw it, into their big basket. I smiled a little as I walked on
+and thought how they felt about it.
+
+Then suddenly it was as if I had forgotten something. I turned and
+looked back; saw those three boys--a little retinue to that solitary
+fish--trudging down the road in the yellow sun. And I stood there and
+wanted to be in it! Then I saw them going round the bend in the road
+thirty years away.
+
+I still want to be one of those boys.
+
+And I am going to try. Perhaps, Heaven helping me, I will yet grow up to
+them!
+
+I know that the way those three boys felt about the fish--the way they
+folded it around with something, the way they made the most of it, is
+the way to feel about the world.
+
+I side with the three boys. I am ready to admit that as regards
+technical and comparatively unimportant details or as regards
+perspective on the fish the boys may not have been right. It is possible
+that they had not taken a point of view, measured in inches or volts or
+foot-pounds, that was right and could last forever; but I know that the
+spirit of their point of view was right--the spirit that hovered around
+the three boys and around the fish that day was right and could last
+forever.
+
+It is the spirit in which the world was made, and the spirit in which
+new worlds in all ages, and even before our eyes by Boys and Girls
+and--God, are being made.
+
+It is only the boys and the girls (all sizes) who know about worlds. And
+it is only boys and girls who are right.
+
+I heard a robin in the apple tree this morning out in the rain singing,
+_"I believe! I believe!"_
+
+ * * * * *
+
+At the same time, I am glad that I have known and faced, and that I
+shall have to know and face, the Crowd Fear.
+
+I know in some dogged, submerged, and speechless way that it is not a
+true fear. And yet I want to move along the sheer edge of it all my
+life. I want it. I want all men to have it, and to keep having it, and
+to keep conquering it. I have seen that no man who has not felt it, who
+does not know this huge numbing, numberless fear before the crowd, and
+who may not know it again almost any moment, will ever be able to lead
+the crowd, glory in it, die for it, or help it. Nor will any man who has
+not defied it, and lifted his soul up naked and alone before it and
+cried to God, ever interpret the crowd or express the will of the crowd,
+or hew out of earth and heaven what the crowd wants.
+
+We want to help to express and fulfil a crowd civilization, we want to
+share the crowd life, to express what people in crowds feel--the great
+crowd sensations, excitements, the inspirations and depressions of those
+who live and struggle with crowds.
+
+We want to face, and face grimly, implacably, the main facts, the main
+emotions men are having to-day. And the main emotion men are having
+to-day about our modern world is that it is a crowded world, that in the
+nature of the case its civilization is a crowd civilization. Every other
+important thing for this present age to know must be worked out from
+this one. It is the main thing with which our religion has to deal, the
+thing our literature is about, and the thing our arts will be obliged
+to express. Any man who makes the attempt to consider or interpret
+anything either in art or life without a true understanding of the crowd
+principle as it is working to-day, without a due sense of its central
+place in all that goes on around us, is a spectator in the blur and
+bewilderment of this modern world, as helpless in it, and as childish
+and superficial in it, as a Greek god at the World's Fair, gazing out of
+his still Olympian eyes at the Midway Pleasance.
+
+ * * * * *
+
+After the Crowd Fear there comes to most of us the machine fear.
+Machines are the huge limbs or tentacles of crowds. As the crowds grow
+the machines grow; grasping at the little strip of sky over us, at the
+little patch of ground beneath our feet, they swing out before us and
+beckon daily to us new hells and new heavens in our eyes.
+
+
+
+
+CHAPTER III
+
+THE MACHINE SCARE
+
+
+I have had occasion nearly every day for the past two weeks to pass by
+an ancient churchyard on a great hillside not far from London. Most of
+the stones are very old, and seem to have been thoughtfully and
+reverently, flake by flake, wrought into their final form by
+long-vanished hands. As I stand and watch them, with the yews and
+cypresses flocking round them, it is as if in some sort of way they had
+been surely wrought by the hand of love, so full are they of grief and
+of joy, of devotion, of the very singing of the dead and of those who
+loved them.
+
+When I walk on a little farther, and come to a small and new addition to
+the churchyard, and look about me at the stones, I find myself suddenly
+in quite a new company. So far as one could observe, looking at the
+gravestones in the new churchyard, the people who died there died rather
+thoughtlessly and mechanically, and as if nobody cared very much. Of
+course, when one thinks a little further, one knows that this cannot be
+true, and that the men and the women who gathered by these glib, trim,
+capable-looking modern tombstones were as full of love and tenderness
+and reverence before their dead as the others were--but the lines on the
+stones give no sign. One never stops to read an epitaph on one of them;
+one knows it would not be interesting, or really whisper to one the
+strange, happy, human things of another world--even of this world, that
+make the old tombstones such good company and so friendly to us. One
+gives a glance at the stone and passes on. It was made by machinery,
+apparently; a machine might have designed it, a machine might have died
+and been buried under it. One looks beyond it at all the others like
+it--all the glib, competent-looking white stones. Were the silenced
+people all machines under them, all mechanical, all made to a pattern
+like their stones, like these strangely hard, brief tombstones standing
+here at their heads, summing up their lives before us curtly,
+heartlessly, on this gentle old hillside?
+
+I wondered.
+
+I looked back to the old eloquent cemetery that almost seemed to be
+breathing things, and looked once more at the new.
+
+And as I stood and thought, they seemed to me to be two worlds--one the
+world the people all about me are always saying sadly is going by, and
+the other--well, the one we will have to have.
+
+ * * * * *
+
+As I look off from the hilltop at the great sloping countryside about
+me, which stretches miles and miles, with its green fields, and bushy
+treetops, its red roofs, its banners of steam from twenty railways, its
+huge, grim, furious chimneys, its still, sleepy steeples, I also see two
+worlds, the same two worlds over again that I saw in the churchyard,
+except that they are all jumbled together--the complacent, capable,
+cut-out, homeless-looking houses, the little snuggled-down old ones with
+their happy trees about them and trails of cooking smoke. I see the same
+two worlds standing and facing each other before me whichever way I
+turn.
+
+And when I slip out of the churchyard from those two little separate
+worlds of the dead, and move slowly down the long bustling village
+street, and look into the faces of the living, the same two worlds that
+were in the churchyard and on the hills seem to look at me out of the
+faces of the living too.
+
+The faces go hurrying past me, worlds apart. Most people, I imagine, who
+read these pages must have noticed the people's faces in the streets
+nowadays--how they seem to have come out of separate worlds into the
+street a moment, and hurry past, and seem to be going back in a moment
+more to separate worlds.
+
+There is hardly even a village footway left anywhere to-day where one
+cannot see these two worlds, or the spirit of these two worlds, flitting
+past one through the streets in people's faces, and nightly before our
+eyes, struggling with each other to possess, to swallow away into itself
+human souls, to master the fate of man upon the earth.
+
+One of these is the World of the Hand-made; the other is the
+Machine-made World.
+
+ * * * * *
+
+As day by day I watch these two worlds with all their people in them
+flocking past me, I have come to have certain momentary but recurrent
+resentments and attractions, unaccountable strong emotions; and when I
+try afterward to rationalize my emotions, as a man should, and give an
+account of them to myself, and get them ready to use and face my age
+with, and make myself strong and fit to live in an age, I find myself
+with a great task before me. And yet one must do it; one cannot live in
+an age strongly and fitly if one would rather be living in some other
+age, or if it is an age with two worlds in it and one cannot make up
+one's mind which is the world one wants and settle down quietly and live
+in it. Then a strange thing happens, and always happens the moment I
+begin to try to decide which of the two--the Hand-made World or the
+Machine-made World--I will choose. I find that in an odd, confused,
+groping, obstinate way I am bound to choose them both. In spite of all
+its ugly ways--a kind of vast indifference it has to me, to everybody,
+its magnificent heartlessness--I find I have come to take in the
+Machine-made World a kind of boundless, half-secret pride and joy, for a
+terrible and strange beauty there is in it. And then, too, even if I
+wanted to give it up, I could not: neither I nor any man, nor all the
+world combined, could unthink to-day a hundred years, fold up a hundred
+thousand miles of railway, tuck modern life all neatly up again in a
+little, old, snug, safe, lovable Hand-made World. There must be some way
+out, some connecting link between the Hand-made and the Machine-made. We
+have merely lost it for a moment.
+
+Which way shall we turn? And so at last to the little Thing through
+which the whole world whispers to me on my desk, to the mighty railways
+that beckon past my door, to the airships that cannot be stilled, and to
+the rolling mills that will not be silenced, I turn at last! I turn to
+the Machines Themselves. Half-singing and half-cursing, I have faced
+them. There is some way in which they can answer and can be made to
+answer--can be made to give me and the men about me the kind of world we
+want. I try to analyze it and think it out. What is the thing, the real
+thing in the Hand-made World, that fills me with pride and joy, and that
+I cannot and will not give up? Is not the real thing that is in it
+something that can be or might be freed from it, exhaled from it,
+something that might be in some new form saved, made an atmosphere or a
+spirit and passed on? And what is it in the new Machine-made World
+which, in spite of the splendid joy, a rough new, wild religion there is
+in it, keeps daily filling me as I go past machines with this
+contradictory obstinate dread of them? After a time I have made a little
+cleared space in my mind, a little breathing room. It has come to me
+from thinking that what is beautiful in the Hand-made World perhaps is
+not these particular Hand-made things themselves at which I so delight,
+but the Hand-made spirit of the men who made them which the men put into
+the things. And perhaps what is full of death and fear in the
+Machine-made World is not the machines themselves, but the Machine-made
+spirit in which the men who run the machines have made the machines
+work. Perhaps the Hand-made spirit is pervasive, eternal. Perhaps it can
+escape like a spirit, and can live where it will live, and do what it
+will do, like a spirit, and possess the body that it wills to possess.
+Perhaps the Hand-made spirit is still living around me to-day, and is
+not only living, but is living in a more unspeakable, unbounded body
+than any spirit has ever lived in before, and is to-day before our eyes,
+laying its huge iron fingers around our little earth, and holding the
+oceans in its hand, and brushing away mountains with a breath, until we
+have Man at last playing all night through the sky, with visions and
+airships and telescopes. His very words walk on the air with soft and
+unseen feet.
+
+It is the Hand-made spirit that creates machines. The machines
+themselves are still the mighty children of the men who move and work in
+the Hand-made spirit; and the men who glory in them, the men who bring
+them forth, who think them out, and who create them, and who do the
+great and mighty things with them, are still the Hand-made men.
+
+ * * * * *
+
+This leads us up to the question we are all asking ourselves every day.
+"How can a machine-made world be run in the spirit of a hand-made
+world?" The particular form in which the question has been put, which is
+taken from "Inspired Millionaires" is as follows:
+
+"The idea that there is something in a machine simply as a machine which
+makes it inherently unspiritual is based upon the experience of the
+world; but it is, after all, a rather amateur and juvenile world with
+machines as yet. Its ideas are in their first stages, and are based for
+the most part upon the world's experience with second-rate men, working
+in second-rate factories--men who have been bullied, and could be
+bullied, by the machines they worked with into being machines
+themselves. No one would think of denying that men who let machines get
+the better of them, either in their minds or their bodies, in any walk
+of life, grow unspiritual and mechanical. But it does not take a machine
+to make a machine out of a man. Anything will do it if the man will let
+it. Even the farmer who is out under the great free dome of heaven, and
+working in wonder every day of his life, grows like a clod if he buries
+his soul alive in the soil. But farming has been tried many thousands of
+years, and the other kind of farmer is known by everybody--the farmer
+who is master over the soil; who, instead of becoming an expression of
+the soil himself, makes the soil express him. The next thing that is
+going to happen is that every one is going to know the other kind of
+mechanic. It is cheerfully admitted that the kind of mechanic we largely
+have now, who allows himself to be a watcher of a machine, a
+turner-of-something for forty years, can hardly be classed as vegetable
+life. He is not even organic matter except in a very small part of
+himself.
+
+"But it is not the mechanical machine which makes the man unspiritual.
+It is the mechanical man beside the machine. A master at a piano (which
+is a machine) makes it a spiritual thing; and a master at a
+printing-press, like William Morris, makes it a free and artistic and
+self-expressive thing."
+
+I spent a day a little while ago in walking through a factory. I went
+past miles of machines--great glass roofs of sunshine over them--and
+looked in the faces of thousands of men. As I went through the machines
+I kept looking to and fro between the machines and the men who stood
+beside them, and sometimes I came back and looked again at the machines
+and the men beside them; and every machine, or nearly every machine, I
+saw (any one could see it in that factory) was making a man of somebody.
+One could see the spirit of the man who invented the machine, and the
+spirit of the man who worked with it, and the spirit of the man who
+owned it and who placed it there with the man, all softly, powerfully
+running together. There were exceptions, and every now and then one
+came, of course, upon the man who seemed to be simply another and
+somewhat different contrivance or attachment to his machine--some part
+that had been left over and thought of last, and had not been done as
+well as the others; but the factory, taken as a whole, from the
+manager's offices and the great counting-room, and from the tall
+chimneys to the dump, seemed to me to have something fresh and human and
+unwonted about it. It seemed to be a factory that had a look, a look of
+its own. It was like a vast countenance. It had features, an expression.
+It had an air--well, one must say it, of course, if one is driven to it:
+the factory had a soul, and was humming it. Any one could have seen why
+by going into his office and talking a little while with the owner, or
+by even not talking to him--by seeing him look up from his desk. After
+walking through several miles of his personality, and up and down and
+down and up the corridors of his mind, one did not really need to meet
+him except as a matter of form and as a finishing touch. One had been
+visiting with him all along: to look in his face was merely to sum it
+up, to see it all, the whole place, over again in one look. One did not
+need to be surprised; one might have known what such a man would be
+like--that such a factory could only be conceived and wrought by a man
+of genius, a kind of lighted-up man. A man who had put not only
+skylights in his buildings, but skylights in his men, would have to have
+a skylight in himself (a skylight with a motor attachment, of course).
+
+If one were to try to think in nature or in art of something that would
+be like him--well, some kind of transcendental engine, I should say,
+running softly, smoothly outdoors in a great sunshine, would have given
+one a good idea of him. But, however this may be, it certainly would
+have been quite impossible to go through his factory and ever say again
+that machines do not and could not have souls, or at least over-souls,
+and that men who worked with machines did not and could not have souls
+as fast as they were allowed to.
+
+A few days later I went through another factory, and I came out weary
+and spent at night, feeling as unreasonable and almost as hateful about
+machines, and as discouraged about the people who had to work with them
+as John Ruskin did in those first early days when the Factory Chimney
+first lifted its long black flag upon our earth, and bullied great
+cities into cowards and slaves, and all the great, quiet-hearted
+nations, and began making for us--all around us, before our eyes, as
+though in a kind of jeer at us, and at our queer, pretty, helpless
+little religions--the hell we had ceased to believe in.
+
+The hell is here, and is going to be here apparently as long as may be
+necessary for us to see it and believe in it once more. If a hell on our
+own premises, shut down hard over our lives here and now, is what is
+necessary to make us religious and human once more, if we are reduced to
+it, and if having a hard, literal hell--one of our own--is our only way
+of seeing things, of fighting our way through to the truth, and of
+getting once more decisive, manful, commanding ideas of good and evil, I
+for one can only be glad we have Pittsburgs and Sheffields to hurry us
+along and soon have it over with.
+
+But while, like Ruskin, any one can look about the machines and see
+hell, he can see hell to-day, unlike Ruskin, with heaven lined up close
+beside it. The machines have come to have souls. The machines we can see
+all about us have taken sides. We can all of us see the machines about
+us to-day like vast looms, weaving in and weaving out the fate of the
+world, the fate of the churches, the fate of the women and the little
+children, and the very fate of God; and everything about us we can see
+turning at last on what we are doing with the machines that are about
+us, and what we are letting our machines do with us.
+
+ * * * * *
+
+It has cleared my mind, and at least helped me to live side by side with
+machines better from day to day, to consider what these two souls or
+spirits in the machines are, and what they are doing and likely to do.
+If one knows them and one sees them, and sees how they are working, it
+is easier to take sides and join in and help.
+
+It would seem to me that there are two spirits in machinery--the spirit
+of weariness, weakness, of inventing ways of getting out of work; and
+there is the spirit in the machines, too, of moving mountains,
+conquering the sea and air, of working harder and lifting one's work
+over to more heroic, to more splendid and difficult, and almost
+impossible things. It is these two spirits that are fighting for the
+possession and control of our machine civilization. I watch the machines
+and the men beside them and see which side they are on. The labourer who
+is doing as little work as he dares for his wages and the capitalist who
+is giving as little service as he dares for his money are on the one
+side (the vast, lazy, mean majority of employers and employees), and
+there may be seen standing on the other side against them, battling for
+our world, another small but mighty group made up of the labourer who
+loves his work more than his wages, and the capitalist who loves the
+thing he makes more than the profit. In other words, the fate of our
+modern civilization, with all its marvellous machines on it, its art
+galleries and its churches, is all hanging to-day on the battle between
+the spirit of achievement, the spirit of creating things, and the spirit
+of weariness or the spirit of thinking of ways of getting out of things.
+
+It does not take very long to see which one prefers when one considers
+the problem of living in one world or the other. If we are to take our
+choice between living in a world run by tired men and a world run by
+inspired ones, most of us will have little difficulty in deciding which
+we would prefer, and which one we are bound to have. I have been moved
+to come forward with the idea of inspired employers--or, as I have
+called it, "Inspired Millionaires"--because it would seem to me inspired
+employers are the very least we can ask for; for certainly if even our
+employers cannot be inspired or rested and strong, we cannot expect
+their overworked workmen to be. There is no hope for us but to write
+our books and to live our lives in such a way as to help put the world
+in the hands of the Strong, and to help keep its institutions and
+customs out of the hands of the overworked. Overworked mechanical
+employers and overworked labourers are the last men to solve the problem
+of the overworked, except in a small, tired, mean, resentful, temporary
+way.
+
+And so, as I look about me and watch the machines and the men who are
+working with the machines, or owning them, it is on this principle that
+I find myself taking sides. I will not live, if I can help it, in a
+world that is conceived and arranged and managed by tired and overworked
+and mechanical men. Have I not seen tired, mechanical men, whole
+generations of them, vast mobs of them, the men who have let the
+machines mow down their souls? The first thing I have come to ask of a
+man, if he is to be at the head of a machine--whether it is a machine
+called a factory, or a machine called a Government or a city, or a
+machine called a nation--is, _Is he tired?_ I have cast my lot once for
+all--and as it seems to me, too, the lot of the world--with those men
+who are rested, with the surplus men, the men who want to work more not
+less, who are still and gentle and strong in their hearts, steady in
+their imaginations, great men--men who are not driven to being
+self-centred or driven to being class-centred, who can be world-centred
+and inspired.
+
+ * * * * *
+
+When one has made this decision, that one will work for a world in
+control of men who are strong, one suddenly is brought face to face with
+a fact in our machine civilization which probably is quite new, and
+which the spirit of man has never had to face in any age before.
+
+For the first time in the history of the world, machinery has made it
+possible for the world to get into the hands of the weak.
+
+The Gun began it--the gun in a coward's hands may side with the weak,
+and the machine in the hands of the weak may temporarily give the world
+a list or a trend, and leave it leaning on the wrong side.
+
+The Trust, for instance, which is really an extremely valuable
+invention, and perhaps, on the whole, the most important machine of
+modern times when it is used to defend the rights of the people, is a
+very different thing when it is pointed at them. We have to-day, not
+unnaturally, the spectacle of perhaps nine people out of ten getting up
+and saying in chorus all through the world that Trusts ought to be
+abolished; and yet it cannot honestly be said that there is really
+anything about the trust-machine--any more than any other machine--that
+is inherently wicked, or mechanical and heartless. Our real objection to
+the trust-machines is not to the machines themselves, but to the fact
+that they are, or happen to be (judging each Trust by itself), in the
+hands of the weak and of the tired--of men, that is, who have no spirit,
+no imagination about people; mechanical-minded men, who, at least in the
+past, have taken the easiest and laziest course in business--that of
+making all the money they can.
+
+The moment we see the Trusts in the hands of the strong men, the men who
+are unwilling to slump back into mere money-making, and who face daily
+with hardihood and with joy the feat of weaving into business several
+strands of value at once, making things and making money and making men
+together, the Trust will become a vast machine of human happiness,
+lifting up and pulling on the world for all of us day and night.
+
+If our labouring men to-day are to be got out from under the machines,
+we can only bring it to pass by doing everything we can in directors'
+meetings or in labor unions or as buyers or as journalists--whatever we
+may be--to keep the trust-machines in this world out of the hands of the
+tired, weak, and mechanical-minded men.
+
+And the things that have been happening to the trust-machines, or are
+about to happen to them, have happened and are beginning to happen
+before our eyes to the machines themselves. The machines of flame and
+iron wheels and men in monstrous factories which the philosophers and
+the poets and the very preachers have doomed our world with are passing
+through the same evolution as the trust-machines, and shall be seen at
+last through the dim struggle yielding themselves, bending their iron
+wills to the same indomitable human spirit, the same slow, stern,
+implacable will of the soul of man. They shall be inspired machines.
+
+Now for a long time we have seen (for the most part) the weak and
+mechanical-minded employer, the man who takes the line of least
+resistance in business, on every hand about us, making his employees
+mechanical-minded. The men have not been able to work without machines
+to work with, and as they have been obliged to come to him to get the
+machines, he has adopted the policy of letting himself fall into the
+weakest and easiest way of keeping his men under his own control. He
+takes the machines the men have come to him to get, and turns them back
+against them, points them at their lives, stops their minds with them,
+their intelligence and manhood, the very hope and religion with which
+they live; and of course, when men have had machines pointed at them
+long enough, one sees them on every hand being mowed down in rows into
+machines themselves--as deadly and as hopeless to make a civilization
+out of, or a nation out of, or to give votes to, or to have for fathers
+as machines would be, as iron or leather or wood.
+
+In the meantime, however, we seem to have been developing--partly by
+competition and partly by combination and by experience--employers who
+are not mechanical-minded, who have spirit themselves, and who believe
+in it and can use it in others; who find ways of adjusting the hours,
+the wages, and the conditions of work for the men, so that what is most
+valuable in them, their spirit, their imaginations, their hourly
+good-will, can all be turned into the business, can all daily be used as
+the most important part of the working equipment of the factory. These
+employers have found (by believing it long enough to try it) that live
+men can do better and more marketable work than dead ones. If the great
+slow-moving majority of our modern machine employers were not
+mechanical-minded, it would not be necessary to prove to them
+categorically the little platitude (which even people who have observed
+cab-horses know) that the living is more valuable than the half-dead,
+and that live men can do better and more marketable work than half-dead
+ones.
+
+But, of course, if they are not convinced by imagination or by arguments
+or by figures, they may have to be convinced by losing their business;
+for the most spirited employers, those who take the more difficult and
+creative course of making money and men together, are sure to be the
+employers who will get and keep the most spirited men, and are sure to
+crowd out of the market in their own special line employers who can only
+get and keep mechanical-minded ones.
+
+ * * * * *
+
+It would be hard to overstate the importance of the battle now going on
+among the trades unions between the spirited labourers and the tired
+ones, and among the manufacturers between the inspired employers and the
+mechanical-minded ones.
+
+For the time being, at least, it is the inspired employers who have most
+power to change the conditions of labour and to free the
+mechanical-minded slaves. It is they who are standing to-day on the
+great strategical ground of our time. They hold the pass of human life.
+People cannot expect to be inspired in crowds. Crowds are too unwieldy
+and too inconvenient to act quickly. The people can only concentrate
+their energies on getting and demanding inspired employers, on
+insisting that the men who for eight or nine hours a day are pouring in
+with their wages their thoughts, and their motives, the very hope with
+which they live, into their lives, shall be the champions of the people,
+shall represent them and act for them, as they are not placed to act for
+themselves, and with more imagination than they can yet expect to have
+for themselves. If our labouring men of to-day are going to struggle out
+from under the machines, they can only do it by doing all that they can
+in labour unions and in the press and at the polls to keep the machines
+in this world out of the hands of tired and mechanical-minded owners.
+
+But probably the more immediate rescue from the evil or mechanicalness
+in machines is not going to come from the employers on the one hand or
+the employees on the other, but from having the employees in the Trades
+Unions and the employers in the directors' meetings combining together
+to keep in subordinate places where they cannot hurt others all men,
+whether directors or employees, who do not work harder than they have
+to, and who have not the brains to do their work for something besides
+money. The men who are like this will of course be pitied and duly
+considered, but they will be kept where they will not have power to
+control other men, or where by force of position or by mere majority
+they will be able to bully other men to work as mechanically as they do.
+Workmen who do not want to become machines can only better conditions by
+combination with so-called inspired employers--employers who work harder
+than they have to, who dote on the great human difficulties of work, who
+choose not the easiest but the most perfect way of doing things, who are
+never mechanical themselves, and will not let their men be if they can
+help it. I have liked to call these employers inspired millionaires. I
+would rather have the machine owner or employer a millionaire, because
+the more machines an inspired employer can own, the more he can buy and
+get away from the uninspired ones, the sooner will the right of labour
+and the will of the people be accomplished. When the machines are in
+the hands of inspired and strong and spirited men--men of real
+competence or genius for business, the machines will be seen on every
+hand around us as the engines of war against evil, against slavery, the
+whirling weapons of the Spirit.
+
+Even now, in dreams have I stood and watched them--the will of the
+people like a flail in their mighty hands--this vast army of
+machines--go thundering past, driving the uninspired and mechanical off
+the face of the earth.
+
+
+
+
+CHAPTER IV
+
+THE STRIKE--AN INVENTION FOR MAKING CROWDS THINK
+
+
+When I was arranging to slip over from New York and get something I very
+much wanted in England last spring, I found myself held up suddenly in
+all my plans because some men on the docks had decided that there was
+something that they wanted too. They decided that I and thousands of
+other people in New York would have to wait over on the shores of
+America until they got it.
+
+After postponing my plans until things had settled down, I took passage,
+and in due time found myself standing on English soil, only to be
+informed that, while I might be allowed perhaps at least to stand on
+English soil, that was really as much as I could expect. I could not go
+anywhere because a number of men on the railways had decided that there
+was something they wanted and that I would have to wait till they got
+it.
+
+I could go down and look at the silent, cold locomotives on the rails,
+and I could be as wistful and hopeful as I liked about getting up to
+London, but these men had decided that there was something that they
+wanted and I must wait.
+
+I could not think of anything I had ever done to these men, and what had
+Liverpool and London done to them?
+
+After I was duly settled in London, and had begun to get into its little
+ways, and was busily driving about and attending to my business as I had
+planned, 6,000 more men suddenly wanted something, brought me up to a
+full stop one rainy day, and said that they had decided that if I wanted
+to ride I would have to walk, or that I would have to poke dismally
+about in a 'bus, or worm my way through under the ground. As I
+understood it, there was something that they wanted and something that
+they were going to get; and while of course in a way, they recognized
+that there might be something that I wanted too, I would have to wait
+till they got theirs.
+
+I could not think of anything I had ever done to them, nor could I see
+what the thousands of other good people in London that I saw walking and
+puddling about, or watched waiting twenty minutes or so with long,
+hopeful, dogged whistles for cabs, had done to them.
+
+A few days more, and my morning paper tells me suddenly of some more men
+who wanted something--this time up in Lancashire. They had decided that
+they wouldn't let some two or three hundred thousand other men go to
+their work until they got it. They hushed cities to have their own way.
+Day by day I watched them throwing the silence of the cities in their
+employers' faces, closing shops, closing up railroads, telling the world
+it must pay more for the clothes on its back, and all because--a certain
+Mr. and Mrs. Riley of Accrington, North Lancashire did not like or did
+not think that they liked, the North Lancashire Trades Union. (The
+general idea seemed to be to have all the others join in,
+everywhere--fifty-four million spindles, and four hundred and forty
+thousand looms--and wait and keep perfectly still until Mr. and Mrs.
+Riley could make up their minds.)
+
+And now this present week, morning after morning I take up my paper and
+read that 500,000 miners want something. I look in my fire dubiously day
+by day. I may have to go home to America in a few weeks to get warm.
+
+Of course it is only fair to say at the outset that this little series
+of impressions, or sketches, as one may say, of Civilization as I have
+seen it since arriving in England are of such a nature that I need not
+have come over to England to observe them. I would be the last to deny
+that the same conveniences for being disagreeable and for getting in the
+way and for making a general muss of Life can be offered almost any
+time in my own hopeful and blundering country.
+
+What more immediately concerns me in these things is that, having
+happened, there can be no doubt that they have some valuable and worthy
+meaning for me and for other people that I ought to get out of them.
+
+One cannot stand by and see a great civilization like our
+English-speaking civilization, with its ocean liners, cathedrals, and
+aeroplanes, being undignified and inefficient before one's eyes and even
+a little ridiculous, without trying to see if it does not serve some
+purpose. There must be something beyond, something further and deeper,
+something newborn about it, which shall be worth our while. Strikes seem
+to be common people's way of thinking things out. If they had more
+imagination, they would know what they were going to think beforehand,
+without so much trouble perhaps; but so long as they have not, and so
+long as it is really true perhaps that all these millions of levers and
+wheels and engines will have to be stopped, so that the rich
+mechanical-minded people who own them and the poor mechanical-minded
+people who work with them can think better, we will have to be glad at
+least that they are thinking, and we will have to hope that they are
+thinking fast, and will soon have it over with. In the meantime, while
+they are thinking, we can think too.
+
+It is never fair to lump people together, and there are always
+exceptions and special reasons to consider; but, speaking roughly, it is
+fair to lay it down as a general principle that it is apt to be the more
+common kind of employers and employees who find it difficult to think,
+and who need strikes to think with. When we see 175,000 weavers striking
+in Lancashire, and the Trades Unions insisting on the discharge of
+Non-Union men, and employers being willing to recognize the Unions but
+being unwilling to be controlled by them, most of us find ourselves
+taking sides very quickly. We are often amazed to see how quickly we
+take sides, and what amazes some of us most is our apparent
+inconsistency. We find ourselves now on the Union side and now on the
+employer side in the dispute between Capital and Labour. We never know
+when we take up the morning paper, some of us, which side will be our
+next; and very often, if we were suddenly asked why, on reading quietly
+about a new dispute in the morning paper, we had taken promptly one side
+rather than the other, almost unconsciously, before we knew it we would
+not perhaps be able to say at once. The other day I became a little
+alarmed at myself at what looked at first like a kind of moral weakness,
+and inability to stand still on one side or the other in the contest
+between Labour and Capital; and I tried to think my way sternly through,
+and decide why it was my mind seemed to waver from one side to the
+other, and seemed so inconsistent and inefficient.
+
+It seems to me I have just discovered a certain thread of consistency,
+as I look back over many disputes.
+
+As near as I can remember, I find the side that uses force, or that uses
+the most force, invariably turns me against it. If, as I read, I find
+that both sides are using force, I find myself against both sides. I
+find myself wishing, in spite of my dislike of Socialism, that the
+nation had the power, when a quarrelsome industry turns to the people in
+the street and stops them in what they are doing, and tells the people
+in the street that they cannot ride, or that they shall not sleep, or
+that they cannot eat--when a quarrelsome industry insists on keeping the
+whole world up all night because it has a Stomach Ache, I feel suddenly
+that the people ought to be able to take the industry away and put it
+into such hands that the people in the streets will be protected; into
+hands that will make the industry behave so that it won't have a stomach
+ache. An industry with a stomach ache always has it because somebody in
+it has been over-eating and getting more than their share, and is
+incompetent and unfit; and obviously it should have its freedom, its
+privilege of selecting its food, taken away from it until it behaves.
+
+Always allowing for exceptions, we may put it down as a general truth
+that, when we find a cause using force or mere advantage of position, it
+is because there is incompetence or lack of brains in those who conduct
+it, and the cure lies, not in more force, but in more brains. One cannot
+help being angered by force, because one knows that it is not only not a
+remedy, but is itself the cause of all incompetence and blindness in
+business. Force merely heaps the incompetence and blindness up,
+postpones coöperation, defeats the mutual interest which is the very
+substance of business efficiency in a nation. Force is itself the injury
+mounting up more and more, which it seeks to cure.
+
+The most likely way to prevent industrial trouble would seem to be to
+have employers and managers and foremen who have a genius for getting
+men to trust and believe in them. We are getting smoke-consumers,
+computing machines, and the next contrivance is going to be the employer
+who has the understanding spirit, and who sees the cash value of human
+genius, the value in the market of genius for being fair and getting on
+with people. Arbitration boards are at best (as they themselves would
+say) stupid and negative things, and though better than nothing, as a
+rule merely postpone evil or change symptoms. No one can ever really
+arbitrate for any one else either in industry or marriage except for a
+moment. The trouble lies deep down inside the people who keep needing
+arbitration. As long as these people are still there, and as long as
+incompetent employers or employees are there, there is bound to be
+trouble.
+
+Turning out incompetent employers and incompetent labourers is the only
+way. We are getting rid of them as rapidly as possible. All business in
+the last resort turns on brains for being human and understanding
+people. Business, as people say, is partly business and business is
+partly economics, but more than anything else, in modern times, business
+is psychology.
+
+Success is the science of being believed in. Incompetent employers and
+incompetent labourers are already being turned out, and are bound to be
+turned out implacably more and more, by the competitive nature of modern
+business. Under present conditions, if we have in each industry one
+single competent employing firm, with brains for being fair and brains
+for being far-sighted, and for being thoughtful of others--in short,
+with brains for being believed in--the control of that industry soon
+falls into their hands. People who use force instead of brains are
+second-rate, are out of the spirit of the times, and are going by. And
+this seems to be the spirit, too, which is to govern the more efficient
+Labour Unions as well as the more efficient Trusts.
+
+If it were possible to collect the names in England and America of the
+men in each industry where brains were being personally believed in, we
+would have a list of the leaders of England and America for the next
+fifty years. Having a soul in business pays, not because it affords a
+fine motive power, but because it affords a practical and conclusive
+method of driving the devil out of business. He is being driven out of
+industry, one industry at a time, by men who get on better without him;
+and this is going to go on until the ability to do this--to crowd out
+the devil, to get the devil out of machines and factories, out of the
+machinery of organization--the power to keep the devil out of things and
+out of people, is recognized by everybody as the greatest, most subtle,
+most victorious and universal market-value in the world. The men who can
+be believed in most will get the most business, and, what is still more
+important, the men who can make men believe in them most will be able to
+hire the employees who can be believed in most, and will get a monopoly
+of the efficiency of the world; and though the men who can be believed
+in less may be able to continue for a time to do their work and go
+through all their old motions as well as they can, with all their old
+lumbering, pathetic machinery of watching each other and suspecting each
+other and fighting each other humped up on their backs, they can never
+hope to compete with free-moving, honest men, who deal directly and
+openly and in a few words for their employees, jobbers, consumers, and
+the public, without any vast machinery of suspicion to bother with. It
+is a most curious, local, temporary, back-county idea, the idea that,
+for sheer industrial economy, for simple cheap conclusive finance, there
+is anything on earth in business that will take the place of
+old-fashioned human personal prestige--the prestige of the man who has a
+genius for being believed in.
+
+In a way, perhaps the recent strike among the London cabmen is an
+instance of what is really the essential issue in every strike. The
+bottom fact about the taxi chauffeurs, stated simply, was that they did
+not believe in their employers. They believed that, if the precise
+figures were known, their employers were getting more than their share.
+On the other hand, the bottom fact about the employers was that they did
+not and could not believe that, if the precise figures were known, the
+cabmen were not getting more than their share. They insisted that the
+cabmen should publish, or make known, the precise figures of their
+extras. The cabmen declined to do it, and it made them look for the
+moment perhaps as if they were wrong. But were they necessarily wrong?
+Was it really true that they had any more reason to trust their
+employers than their employers had to trust them? The cabmen might quite
+honestly and justly have said to the owners: "What we want is an honest,
+impeccable little dividend-recorder fastened on the back of every owner,
+as well as on our machines and on us. Then we will publish our extras."
+
+The determining and important fact of economics in the last analysis
+always turns out to be some human fact, some fact about people. It is
+really true that just now, in the present half-stage of
+machine-industry, employers should nearly all be compelled to go about
+in this world with fare-recorders on their backs. Employees too. This
+would be the logical thing to do; and as it is impracticable, and as
+every business must have certain elements of secrecy in it in order to
+be competent, the only alternative is to have in charge men with enough
+genius for being believed in and for taking measures to be believed
+in--to keep employees believing in them, in spite of secrecy. Under
+these conditions, it cannot be long before we will see in every business
+the men being put forward on both sides who have a genius for being
+believed in. Managers and superintendents will be put in office
+everywhere who see the cash value, the economy, of the simple,
+old-fashioned power in a man of a genius for being believed in;
+employers with the power of inspiring more and better work from their
+workmen; Labour men with the power of inspiring employers to believe in
+them, of inspiring their employers to put up money, stock, or profits on
+their belief--on the belief that workmen are capable of the highest
+qualities of manhood: hard work, loyalty, persistence, and faith toward
+a common end. I have preferred to have this inspired employer a
+millionaire, because the more capital he has the more men he can employ,
+and the more rapidly the other kind of millionaire, the blind,
+old-fashioned butter of Labour, will be driven out of business.
+
+Little can be done with one book, but at this special juncture, this
+psychological moment for copartnership and the spirit of copartnership,
+when all the world is touched to the quick by great strikes--at a time
+when one can sit still and almost hear the nations think--there are some
+of us who hope that the case we are trying to make out for copartnership
+between Capital and Labour will be of use to those who are trying to do
+things, and who for the moment find themselves foiled at every point by
+men who have given up believing in human nature. We wish to put
+ourselves on record, and to say that we do believe in human nature, and
+that we believe not only that the inspired employer is going to be
+evolved by the Crowd, but that the Crowd is going to recognize him and
+is going to take sides with him, and that the Crowd is going to justify
+him, make him succeed, is going to make his success its own success. In
+other words, we believe in heroes, crowds, and goodness; in men of
+heroic gifts--who are fit and meet to interpret the wills and desires
+of crowds--who are great men or Crowd-Men, crowds in spirit themselves.
+
+I would like to try to express the type of modern man who, as it seems
+to me, is about to prove himself the real ruler of our modern world, the
+silent master of what the crowds shall think. It has seemed to me that
+it is going to be a man of a marked type, and of a particular
+temperament, to whom we will have to look in our new and crowded world
+for the crowd-interpreter, or man who touches the imagination of crowds.
+
+As our whole labour problem to-day turns on our being able to touch the
+imagination of Crowds, it may not be uninteresting in the next chapter
+to consider what a man who can do this will probably be like and the
+spirit in which he will do it.
+
+
+
+
+CHAPTER V
+
+THE CROWD-MAN--AN INVENTION FOR MAKING CROWDS SEE
+
+
+When Wilbur Wright flew around the Statue of Liberty in New York the
+other day, his doing it was a big event; but a still bigger event, as it
+seems to some of us, was the way he felt about New York when he did it.
+All New York could not make him show off. Hundreds of thousands of
+people on roofs could look up at the sky over New York, for him to go
+by, all that they liked. He slipped down to Washington without saying
+anything, on the 3:25 train, to attend to flying as part of the serious
+business of the world.
+
+Why fly around a little town like New York, or show your bright wings in
+the light, or circle the Statue of Liberty for fun, when you are
+reconstructing civilization, and binding a whole planet together, and
+wrapping the heavens close down around the earth, and making railroads
+everywhere out of the air? New York is always a little superficial and
+funny about itself. All it needs to do, it seems to think, is to snap
+its fingers at a man of genius anywhere on this broad world, whisper to
+him pleasantly, and he will trot promptly up, of course, and do his
+little turn for it.
+
+But not Wilbur Wright. Wilbur Wright would not give two million people
+an encore, or even come back to bow. As one looked over from Mount Tom
+one could see all New York black and solid on the tops of its roofs and
+houses looking up into a great hole of air for him, and Wilbur Wright
+slipping quietly off down to Washington and leaving them there, a whole
+great city under the sky, with its heads up!
+
+A little experience like this has been what New York has needed for a
+long time. It takes a scientist to do these things. I wish there were
+some poet who would do as well. Even a prophet up above New York--or
+seer of men and of years--glinting his wings in the light, the New York
+_Sun_ and the _World_ and the _Times_ down below, all their opera-glasses
+trained on him, and all those little funny reporters running helplessly
+about, all the people pouring out from Doctor Parkhurst's church to
+look up.... It would be something.
+
+Probably there are very few capitals in the world--Paris, Berlin, or
+London--that would not be profoundly stirred and possibly much improved
+by having some man suddenly appear up over them, who would be so
+interested in what he was doing that he would forget to notice whether
+anybody was looking--who would be capable of slipping off quietly and
+leaving an entire city with its heads up, and going on and attending to
+business.
+
+There have been times when we would have been relieved, some of us, if
+the North Pole could have been discovered in this way and without large
+audiences tagging. There are some of us who will never cease to regret
+as long as we live that the North Pole could not have waited a little.
+We would rather have had Wilbur Wright discover it. One can imagine how
+he would do it: fly gracefully up to it all by himself, and discover it
+some pleasant evening, and have it over with, and slip back on his soft
+wings in the night, and not say anything about it. It is this Wilbur
+Wright spirit that I would like to dwell on in these pages. It seems to
+me it is a true modern spirit, the spirit which alone could make our
+civilization great, and the spirit which alone could make crowds great.
+It was the crowd that spoiled the way the Pole was discovered--all the
+millions of people, vast, thoughtless audiences piling in and making a
+show of it. Many people in America, all the vast crowds reading about
+it, seemed to feel that they were more important than the Pole; and when
+Captain Peary came back, vast crowds of these same people paid as much
+as five dollars apiece for the privilege of being in the same room with
+him. It was quite impossible not to contrast Captain Peary in his
+attitude toward the crowd and Wilbur Wright. There seemed to be, and
+there will always remain, a certain vulgarity in the way the North Pole
+was discovered, and the way the whole world behaved in regard to it, and
+the secret seems to have been in Captain Peary's failure to be a Wilbur
+Wright. He allowed the Pole to be a Crowd affair. All the while as he
+went about the country holding his little exhibits of the tip of the
+planet we could not help wishing, many of us who were in the Audience,
+that this man who sat there before us, the man who had the Thing in his
+hand, who had collected the North Pole, would not notice us, would snub
+us if need be a little, and would leave these people, these millions of
+people, with their heads up and go quietly on to the South Pole and
+collect that. It is because there are thousands of men who understand
+just how Wilbur Wright felt when he slipped away the other day in New
+York and left the entire city with its heads up that we have every
+reason to expect that the crowd is to produce great leaders, and is to
+become a great crowd, great and humble in spirit before God, before the
+stars, and the atoms, and the microbes, and before Itself. In the
+meantime, however, we see all about us in the world countless would-be
+leaders of the crowd, who would perhaps not quite understand the way
+Wilbur Wright felt that day when he slipped away from New York and left
+the entire city with its heads up. Most newspaper men--men who are in
+the habit of writing for a crowd and regarding a crowd quite
+respectfully--will have wondered a little why Wilbur Wright could have
+let such a crowd go by. Most actors and theatrical people would have
+stayed over a train or so and given one more little performance with all
+those wistful people on the roof-tops. There are only a very few
+clergymen in England or America to-day who, with a great audience like
+that and so many men in it, would ever have thought of slipping off on
+the 3:25 train in the way Wilbur Wright did. The ministers and the
+politicians of all countries are still wondering a little--if they ever
+thought of it--how Wright did it. Most of the other people in the world
+wonder a little, too, but I imagine that the great inventors of the
+world who read about it the next morning did not wonder. The true
+scientists, in this country and in Germany and in France, all understood
+just how Wilbur Wright felt when he left New York with its heads up. The
+great artists of the world, in literature, in painting, and
+architecture; the great railroad builders, the city builders, the nation
+builders, the great statesmen, the great biologists, and chemists,
+understood. James J. Hill, with his face toward the Pacific, understood.
+Alexander Graham Bell, out abroad doing the listening and talking and
+thinking the thoughts of eighty million people, understood. Marconi,
+making the ships whisper across the sea, and William G. McAdoo, shooting
+a hundred and seventy thousand people a day through a hole under the
+Hudson--understood.
+
+And God, when He made the world. And Columbus when he discovered
+America. And Jesus Christ when He was so happy and so preoccupied over
+His vision of a new world, over inventing Christianity, that it seemed a
+very small and incidental thing to die on the Cross--He understood.
+
+Wilbur Wright's secret was that he had a vision. His vision was that a
+human being could be greater and more powerful than the world had ever
+believed before.
+
+Just to be there was a great thought, to be allowed to be one of those
+admitted, to be present at the first faint beginning, the first still
+alighting of the human spirit from the earth upon the sky. Wilbur Wright
+made the most ordinary man a genius a minute. He made him wonder softly
+who he was--and the people all about him--who were they? and what would
+they think, and what would they do next? The first flash of light on the
+wings was a thousand years. It was as if almost for a moment he saw at
+last the whole earth about him. History, churches, factories on it,
+slipping out of its cocoon at last--its little, old, faded, tied-down
+cocoon, and sailing upon the air--sailing with him, sailing with the
+churches, with the factories, and with the schools, with History,
+through the Invisible, through the Intangible--out to the Sun....
+
+ * * * * *
+
+Perhaps the reason that New York was a great city a few minutes the
+other day when Wilbur Wright was there was that Wilbur Wright had a new
+vision in the presence of all those men of something that they could do.
+He touched the imagination of men about themselves. They were profoundly
+moved because they saw him in their presence inventing a new kind and
+new size of human being. He raised the standard of impossibility, and
+built an annex on to the planet while they looked; took a great strip
+off of space three miles wide and folded it softly on to the planet all
+the way round before their eyes. For three miles more--three miles
+farther up above the ground--there was a space where human beings would
+have to stop saying, "I can't," and "You can't," and "We can't." If
+people want to say "I can't," and "You can't," they will have to say it
+farther and farther away from this planet now. Let them try Mars. The
+modern imagination takes to impossibilities naturally with Wilbur Wright
+against the horizon. The thing we next cannot believe is the next thing
+to expect.
+
+Nobody would have believed ten years ago that an architect could be
+invented who would tell a man that his house would cost him thirty
+thousand dollars, and then hand him back two thousand dollars when he
+had finished it. But the man had been invented--he invented himself.
+
+He represents the owner, and does as the owner would be done by if he
+did it himself--if he had the technical knowledge and the time to do it.
+
+Nobody would have believed a few years ago that a railway president,
+when he had occasion to reduce the wages of several thousand employees
+10 per cent., would begin by reducing his own salary 30 per cent., and
+the salary of all the officials all the way down 15 per cent., or 20 per
+cent.
+
+Nobody would have believed some time ago that an organizing inventor
+would be evolved who would meet his directors and tell them that, if
+they would have their work done in their mills in three shifts instead
+of two, the men would work so much better that it would not cost the
+Company more than 10 per cent. more to offer the better conditions. But
+such an organizing inventor has been invented, and has proved his case.
+
+Luther Burbank has made a chestnut tree eighteen months old bear
+chestnuts; and it has always taken from ten to twenty-five years to make
+a tree furnish its first chestnut before. About the same time that
+Luther Burbank had succeeded in doing this with chestnuts a similar type
+of man, who was not particularly interested in chestnuts and wanted to
+do something with human nature, who believed that human nature could
+really be made to work, found a certain staple article that everybody
+needs every day in a state of anarchy in the market. The producers were
+not making anything on it. The wholesalers dealt in it without a profit,
+and the retailers sold it without a profit, and merely because the other
+things they sold were worthless without it.
+
+----, who was the leading wholesale dealer and in the best position to
+act, pointed out that, if the business was organized and everybody in it
+would combine with everybody else and make it a monopoly, the price
+could be made lower, and everybody would make money.
+
+Of course this was a platitude.
+
+It was also a platitude that human nature was not good enough, and could
+not be trusted to work properly in a monopoly.
+
+---- then proceeded to invent a monopoly--a kind of monopoly in which
+human nature could be trusted.
+
+He used a very simple device.
+
+He began by being trusted himself.
+
+Having personally and directly proved that human nature in a monopoly
+could be trusted by being trusted himself, all he had to do was to
+capitalize his knowledge of human nature, use the enormous market value
+of the trust people had in him to gather people about him in the
+business who had a good practical business genius for being trusted too
+and for keeping trusted: everybody else was shut out.
+
+The letter with which the monopoly was started (after dealing duly with
+the technical details of the business) ended like this:
+
+"... the soundest lines of business--_viz._, fair prices, fair profits,
+fair division of profits, fair recognition of service, do as you would be
+done by, money back where it is practicable, one's profit so small as to
+make competition not worth while, open dealing, and open books."
+
+He had invented a monopoly which shared its profits with the people, and
+which the people trusted. He was a Luther Burbank in money and people
+instead of chestnuts. He raised the standard of impossibility in people,
+and invented a new way for human nature to work.
+
+
+
+
+CHAPTER VI
+
+THE IMAGINATION OF CROWDS
+
+
+The modern imagination takes, speaking roughly, three characteristic
+forms:
+
+1. Imagination about the unseen or intangible--the spiritual--as
+especially typified in electricity, in the wireless telegraph, the
+aeroplane: a new and extraordinary sense of the invisible and the
+unproved as an energy to be used and reckoned with.
+
+2. Imagination about the future--a new and extraordinary sense of what
+is going to happen next in the world.
+
+3. Imagination about people. We are not only inventing new machines, but
+our new machines have turned upon us and are creating new men. The
+telephone changes the structure of the brain. Men live in wider
+distances, and think in larger figures, and become eligible to nobler
+and wider motives.
+
+Imagination about the unseen is going to give us in an incredible degree
+the mastery of the spirit over matter.
+
+Imagination about the future is going to make the next few hundred years
+an organic part of every man's life to-day.
+
+The imagination of men about themselves and other people is going to
+give us a race of men with new motives; or, to put it differently, it is
+going to give us not only new sizes but new kinds of men. People are
+going to achieve impossibilities in goodness, and our inventions in
+human nature are going to keep up with our other inventions.
+
+
+
+
+CHAPTER VII
+
+IMAGINATION ABOUT THE UNSEEN
+
+
+The most distinctively modern thing that ever happened was when Benjamin
+Franklin went out one day and called down lightning from heaven. Before
+that, power had always been dug up, or scraped off the ground. The more
+power you wanted the more you had to get hold of the ground and dig for
+it; and the more solid you were, the more heavy, solid things you could
+get, the more you could pull solid, heavy things round in this world
+where you wanted them. Franklin turned to the sky, and turned power on
+from above, and decided that the real and the solid and the substantial
+in this world was to be pulled about by the Invisible.
+
+Copernicus had the same idea, of course, when he fared forth into space,
+and discovered the centre of all power to be in the sun. It grieved
+people a good deal to find how much more important the sky was than they
+were, and their whole little planet with all of them on it. The idea
+that that big blue field up there, empty by day and with such crowds of
+little faint dots in it all night, was the real thing--the big, final,
+and important thing--and that they and their churches and popes and
+pyramids and nations should just dance about it for millions of years
+like a mote in a sunbeam, hurt their feelings at first. But it did them
+good. It started them looking Up, and looking the other way for power.
+
+Very soon afterward Columbus enlarged upon the same idea by starting the
+world toward very far things, on the ground; and he bored through the
+skylines, a thousand skylines, and spread the nations upon the sea.
+Columbus was the typical modern man led by the invisible, the
+intangible; and on the great waters somewhere between Spain and New
+York, between the old and the new, Columbus discovered the Future Tense,
+the centrifugal tense, the tense that sweeps in the unknown, and gathers
+in, out of space, out of hope, out of faith, the lives of men. The mere
+fastened-down stable things, the mere actual facts, stopped being the
+world with Columbus, and the air and the sky began to be swung in, and
+to be swept through the thoughts and acts of men and of women.... Then
+miners, mariners, explorers, inventors--the impossible steamship, the
+railway, the impossible cotton-gin and sewing-machine and reaper, Hoosac
+tunnels and Atlantic cables. The impossible became one of the habits of
+modern life.
+
+Of course the sky and the air and the unknown and the future had been
+recognized before, but only a little and in a rather patronizing way.
+But when a world has made a great, solid continent by following a
+horizon line, it begins to take things just beyond very seriously. And
+so our Time has been fulfilled. We have had the stone age; we have had
+the iron age; and now we have the sky age, and the sky telegraph, and
+sky men, and sky cities. Mountains of stone are built out of men's
+visions, towers and skyscrapers swing up out of their wills and up out
+of their hearts.
+
+ * * * * *
+
+Not long ago, as I was coming away from New York in the Springfield
+Express, which was running at fifty-five miles an hour, I saw suddenly
+some smoke coming up apparently out of a satchel on the floor, belonging
+to the man in the chair in front of me. I moved the satchel away, and
+the smoke came up through the carpet. I spoke to the Pullman conductor
+who was passing through, and in a second the train had stopped, and the
+great wild roaring Thing had ceased, and we stood in a long, wide, white
+silence in the fields. We got off the car--some of us--to see what had
+happened, and to see if there was a hot box on the wheels. We found
+that the entire underside of the floor of the car was on fire, and what
+had happened? Nothing except a new impossibility; nothing except that a
+human being had invented an electrical locomotive so powerful that it
+was pulling that train fifty-five miles an hour while the brakes on the
+car were set--twelve brakes all grinding twenty miles on those twelve
+wheels; and the locomotive paid no more attention to the brakes of that
+heavy Pullman than it would to a feather or to a small boy, all the way
+from New York to Stamford, hanging on behind. As I came in I looked
+again at the train--the long dull train that had been pulled along by
+the Invisible, by the kingdom of the air and the sky--the long, dull,
+heavy Train! And the spirit of the far-off sun was in it!
+
+In Count Zeppelin's new airship the new social spirit has a symbol, and
+in the gyroscopic train the inspired millionaire is on a firm
+foundation. The power of the new kind and new size of capitalist is his
+power of keeping an equilibrium with the people, and the men of real
+genius in modern affairs are men who have motor genius and light genius
+over other men's wills. They are allied to the X-ray and the airship,
+and gain their pre-eminence by their power of forecast and
+invention--their power of riding upon the unseen, upon the thoughts of
+men and the spirit of the time. Even the painters have caught this
+spirit. The plein air painters are painting the light, and the sculptors
+are carving shadows and haloes, and we have not an art left which does
+not lean out into the Invisible. And religion is full of this spirit and
+theosophy and Christian Science. The playwrights are touched by it; and
+the action, instead of being all on the stage, is thrown out into the
+spirit of the audience. The play in a modern theatre is not on the stage
+but in the stalls. Maeterlinck, Ibsen, Shaw, merely use the stage as a
+kind of magic-lantern or suggestion-centre for the real things that, out
+behind us in the dark, are happening in the audience.
+
+
+
+
+CHAPTER VIII
+
+THE CROWD'S IMAGINATION ABOUT THE FUTURE
+
+
+I remember looking over with H.G. Wells one night some time ago a set of
+pictures or photographs of the future in America, which he had brought
+home with him. They were largely skyscrapers, big bridges, Niagaras, and
+things; and I could not help thinking, as I came home that night, how
+much more Mr. Wells had of the future of America in his own mind than he
+could possibly buy in his photographs. What funny little films they were
+after all, how faint and pathetic, how almost tragically dull, those
+pictures of the future of my country were! H.G. Wells himself, standing
+in his own doorway, was more like America, and more like the future of
+America, than the pictures were.
+
+The future in America cannot be pictured. The only place it can be seen
+is in people's faces. Go out into the street, in New York, in Chicago,
+in San Francisco, in Seattle; look eagerly as you go into the faces of
+the men who pass, and you feel hundreds of years--the next hundred
+years--like a breath, swept past. America, with all its forty-story
+buildings, its little Play Niagaras, its great dumb Rockies, is the
+unseen country. It can only as yet be seen in people's eyes. Some days,
+flowing sublime and silent through our noisy streets, and through the
+vast panorama of our towers, I have heard the footfalls of the unborn,
+like sunshine around me.
+
+This feeling America gives one in the streets is the real America. The
+solidity, the finality, the substantial fact in America, is the daily
+sense in the streets of the future. And it has seemed to me that this
+fact--whether one observes it in Americans in America, in Americans in
+England and in other nations--is what one might call, for lack of a
+better name, the American temperament in all peoples is the most
+outstanding typical and important fact with which our modern world and
+our philosophy about the world have now to reckon. Nothing can be seen
+as it really is if this amazing pervasive hourly sense of the future is
+left out of it.
+
+All power is rapidly coming to be based on news--news about human
+nature, and about what is soon to be done by people. This news travels
+by express in boxes, by newspapers, by telephone, by word of mouth, and
+by wireless telegraph. Most of the wireless news is not only wireless,
+but it is in cipher--hence prophets, or men who have great
+sensitiveness; men whose souls and bodies are films for the future,
+platinum plates for the lights and shadows of events; men who are
+world-poets, sensitive to the air-waves and the light-waves of truth, to
+the faintest vibrations from To-morrow, or from the next hundred years
+hovering just ahead. As a matter of course, it is already coming to be
+true that the most practical man to-day is the prophet. In the older
+days, men used to look back for wisdom, and the practical man was the
+man who spoke from experience, and they crucified the prophet. But
+to-day, the practical man is the man who can make the best guess on
+to-morrow. The cross has gone by; at least, the cross is being pushed
+farther along. A prophet in business or politics gets a large salary
+now; he is a recognized force. Being a prophet is getting to be almost
+smug and respectable.
+
+We live so in the future in our modern life, and our rewards are so
+great for men who can live in the future, that a man who can be a
+ten-year prophet, or a twenty-five-year prophet, like James J. Hill, is
+put on a pedestal, or rather is not wasted on a pedestal, and is made
+President of a railroad. He swings the country as if it were his hat. We
+see great cities tagging Wilbur Wright, and emperors clinging to the
+skirts of Count Zeppelin. We only crucify a prophet now if he is a
+hundred, or two hundred or five hundred years ahead. Even then, we
+would not be apt to crucify; we would merely not use him much, except
+the first twenty-five years of him.
+
+The theory is no longer tenable that prophets must be necessarily
+crucified. As a matter of history, most prophets have been crucified by
+people; but it was not so much because of their prophecy as because
+their prophecy did not have any first twenty-five years in it. They were
+crucified because of a blank place or hiatus, not necessarily in their
+own minds, but at least in other people's. People would have been very
+glad to have their first twenty-five years' worth if they could have got
+it. It is this first twenty-five years, or joining-on part, which is
+most important in prophecy, and which has become our specialty in the
+Western World. One might say, in a general way, that the idea of having
+a first twenty-five years' section in truth for a prophet is a modern,
+an almost American, invention. We are temperamentally a country of the
+future, and think instinctively in futures; and perhaps it is not too
+much to say (considering all the faults that go with it for which we are
+criticized) that we have led the way in futures as a specialty, as a
+national habit of mind; and though with terrific blunders perhaps have
+been really the first people _en masse_ to put being a prophet on a
+practical basis--that is, to supply the first twenty-five years'
+section, or the next-thing-to-do section to Truth, to put in a kind of
+coupling between this world and the next. This is what America is for,
+perhaps--to put in the coupling between this world and the next.
+
+In the former days, the strength of a man, or of an estate, or a
+business, was its stability. In the new world, instead of stability, we
+have the idea of persistence, and power lies not so much in solid
+brittle foundation quality as in conductivity. Socially, men can be
+divided into conductors--men who connect powers--and non-conductors--men
+who do not; and power lies in persistence, in dogged flexibility,
+adaptableness, and impressionableness. The set conservative class of
+people, in three hundred years, are going to be the dreamers,
+inventors--those who demonstrate their capacity to dream true, and who
+hit shrewdly upon probabilities and trends and futures; and the power of
+a man is coming to be the power of observing atmospheres, of being
+sensitive to the intangible and the unknown. People are more likely to
+be crucified two thousand years from now for wanting to stay as they
+are. There used to be the inertia of rest; and now in its place, working
+reciprocally in a new astonishing equilibrium, we step up calmly on our
+vast moving sidewalk of civilization and swing into the inertia of
+motion.
+
+The inertia of men, instead of being that of foundations, conventions,
+customs, facts, sogginess, and heaviness, is getting to be an inertia
+now toward the future, or the next-thing-to-do. Most of us can prove
+this by simply looking inward and taking a glimpse of our own
+consciousness. Let a man draw up before his own mind the contents of his
+own consciousness (if he has a motor consciousness), and we find that
+the future in his life looms up, both in its motives and its character,
+and takes about three quarters of the room of his consciousness; and
+when it is not looming up, it is woven into everything he does. Even if
+all the future were for was to help one understand the present and act
+this immediate moment as one should, nine tenths of the power of seeing
+a thing as it is, turns out to be one's power of seeing it as it is
+going to be. In any normal man's life, it is really the future and his
+sense of the future that make his present what it is.
+
+History is losing its monopoly. It is only absorbed in men's minds--in
+the minds of those who are making more of it--in parts or rather in
+elements of all its parts.
+
+The trouble with history seems to have been, thus far, that people have
+been under the illusion that history should be taken as a solid. They
+seem to think it should be taken in bulk. They take it, some of them, a
+solid hundred years of it or so, and gulp it down. The advantage of
+prophecy is that it cannot be taken as a solid by people who would take
+everything so if they could. Prophecy is protected. People have to
+breathe it, assimilate it, and get it into their circulation and make a
+solid out of it personally, and do it all themselves. It is this process
+which is making our modern men spiritual, interpretative, and powerful
+toward the present and toward the past, and which is giving a body and
+soul to knowledge, and is making knowledge lively and human, the kind of
+knowledge (when men get it) that makes things happen.
+
+
+
+
+CHAPTER IX
+
+THE CROWD'S IMAGINATION ABOUT PEOPLE
+
+
+I would like to propose, as a basis for the judgment of men and events,
+and as a basis for forecasting the next men and next events, and
+arriving at a vision of action, a Theory of the World.
+
+Every man has one.
+
+Every man one knows can be seen doing his work in this world on a great
+background, a kind of panorama or stage setting in his mind, made up of
+history and books, newspapers, people, and experiences, which might be
+called his Theory of the World.
+
+It is his theory of the world which makes him what he is--his personal
+judgment or personal interpretation of what the world is like, and what
+works in it, and what does not work.
+
+A man's theory as to why people do or do not do wrong is not a theory he
+might in some brief disinterested moment, possibly at luncheon, take
+time to discuss. His theory of what is wrong and of what is right, and
+of how they work, touches the efficiency with which he works intimately
+and permanently at every point every minute of his business day.
+
+If he does not know, in the middle of his business day, what his theory
+of the world--of human nature--is, let him stop and find out.
+
+A man's theory of the world is the skylight or manhole over his work. It
+becomes his hell or heaven--his day and night. He breathes his theory of
+the world and breathes his idea of the people in it; and everything he
+does may be made or may be marred by what, for instance, he thinks in
+the long-run about what I am saying now on this next page. Whether he
+is writing for people, or doing business with them over a counter, or
+launching books at them, everything he does will be steeped in what he
+believes about what I am saying now--it shall be the colour of the world
+to him, the sound or timbre of his voice--what he thinks or can make up
+his mind to think, of what I am saying--on this next page.
+
+
+
+
+CHAPTER X
+
+A DEMOCRATIC THEORY OF HUMAN NATURE
+
+
+If the men who were crucifying Jesus could have been suddenly stopped at
+the last moment, and if they could have been kept perfectly still for
+ten minutes and could have thought about it, some of them would have
+refused to go on with the crucifixion when the ten minutes were over. If
+they could have been stopped for twenty minutes, there would have been
+still more of them who would have refused to have gone on with it. They
+would have stolen away and wondered about The Man in their hearts. There
+were others who were there who would have needed twenty days of being
+still and of thinking. There were some who would have had to have twenty
+years to see what they really wanted, in all the circumstances, to do.
+
+People crucified Christ because they were in a hurry.
+
+They did what they wanted to do at the moment. So far as we know, there
+were only two men who did what they would have wished they had done in
+twenty years: there was the thief on the other cross, who showed The Man
+he knew who He was; and there was the disciple John, who kept as close
+as he could. John perhaps was thinking of the past--of all the things
+that Christ had said to him; and the man on the other cross was thinking
+what was going to happen next. The other people who had to do with the
+crucifixion were all thinking about the thing they were doing at the
+moment and the way they felt about it. But the Man was Thinking, not of
+His suffering, but of the men in front of Him, and of what they could be
+thinking about, and what they would be thinking about afterward--in ten
+minutes, in twenty minutes, in twenty days, or in twenty years; and
+suddenly His heart was flooded with pity at what they would be thinking
+about afterward, and in the midst of the pain in His arms and the pain
+in His feet He made that great cry to Heaven: "Father, forgive them;
+they know not what they do!"
+
+It is because Christians have never quite believed that The Man really
+meant this when He said it that they have persecuted the Jews for two
+thousand years. It is because they do not believe it now that they blame
+Mr. Rockefeller for doing what most of them twenty years ago would have
+done themselves. It was one of the hardest things to do and say that any
+one ever said in the world, and it was said at the hardest possible time
+to say it. It was strange that one almost swooning with pain should have
+said the gentlest-hearted and truest thing about human nature that has
+ever been said since the world began. It has seemed to me the most
+literal, and perhaps the most practical, truth that has been said since
+the world began.
+
+It goes straight to the point about people. It gives one one's
+definition of goodness both for one's self and for others. It gives one
+a program for action.
+
+Except in our more joyous and free moments, we assume that when people
+do us a wrong, they know what they are about. They look at the right
+thing to do and they look at the wrong one, and they choose the wrong
+one because they like it better. Nine people out of ten one meets in the
+streets coming out of church on Sunday morning, if one asked them the
+question plainly, "Do you ever do wrong when you know it is wrong?"
+would say that they did. If you ask them what a sin is, they will tell
+you that it is something you do when you know you ought not to do it.
+
+But The Man Himself, in speaking of the most colossal sin that has ever
+been committed, seemed to think that when men committed a sin, it was
+because they did not really see what it was that they were doing. They
+did what they wanted to do at the moment. They did not do what they
+would have wished they had done in twenty years.
+
+I would define goodness as doing what one would wish one had done in
+twenty years--twenty years, twenty days, twenty minutes, or twenty
+seconds, according to the time the action takes to get ripe.
+
+It would be far more true and more to the point instead of scolding or
+admiring Mr. Rockefeller's skilled labour at getting too rich, to point
+out mildly that he has done something that in the long-run he would not
+have wanted to do; that he has lacked the social imagination for a great
+permanently successful business. His sin has consisted in his not taking
+pains to act accurately and permanently, in his not concentrating his
+mind and finding out what he really wanted to do. It would seem to be
+better and truer and more accurate in the tremendous crisis of our
+modern life to judge Mr. Rockefeller, not as monster of wickedness, but
+merely as an inefficient, morally underwitted man. There are things that
+he has not thought of that every one else has.
+
+We see that in all those qualities that really go to make a great
+business house in a great nation John D. Rockefeller stands as the most
+colossal failure as yet that our American business life has produced. To
+point his incompetence out quietly and calmly and without scolding would
+seem to be the only fair way to deal with Mr. Rockefeller. He merely has
+not done what he would have wished he had done in twenty, well, possibly
+two hundred years, or as long a time as it would be necessary to allow
+for Mr. Rockefeller to see. The one thing that the world could accept
+gracefully from Mr. Rockefeller now would be the establishment of a
+great endowment of research and education to help other people to see in
+time how they can keep from being like him. If Mr. Rockefeller leads in
+this great work and sees it soon enough, perhaps he will stop suddenly
+being the world's most lonely man.
+
+Many men have been lonely before in the presence of a few fellow human
+beings; but to be lonely with a whole nation--eighty million people; to
+feel a whole human race standing there outside of your life and softly
+wondering about you, staring at you in the showcase of your money,
+peering in as out of a thousand newspapers upon you as a kind of moral
+curiosity under glass, studying you as the man who has performed the
+most athletic feat of not seeing what he was really doing and how he
+really looked in all the world--this has been Mr. Rockefeller's
+experience. He has not done what he would wish he had done in twenty
+years.
+
+Goodness may be defined as getting one's own attention, as boning down
+to find the best and most efficient way of finding out what one wants to
+do. Any man who will make adequate arrangements with himself at suitable
+times for getting his own attention will be good. Any one else from
+outside who can make such arrangements for him, such arrangements of
+expression or--of advertising goodness as to get his attention, will
+make him good.
+
+
+
+
+CHAPTER XI
+
+DOING AS ONE WOULD WISH ONE HAD DONE IN TWENTY YEARS
+
+
+If two great shops could stand side by side on the Main Street of the
+World, and all the vices could be put in the show window of one of them
+and all the virtues in the show windows the other, and all the people
+could go by all day, all night, and see the windowful of virtues as they
+were, and the windowful of vices as they were, all the world would be
+good in the morning.
+
+It would stay good as long as people remembered how the windows looked.
+Or if they could not remember, all they would need to do, most people,
+when a vice tempted them would be to step out, look at it in its window
+a minute--possibly take a look too at the other window--and they would
+be good.
+
+If a man were to take a fancy to any particular vice, and would take a
+step up to The Window, and take one firm look at it in The Window--see
+it lying there, its twenty years' evil, its twenty days', its twenty
+minutes' evil, all branching up out of it--he would be good.
+
+When we see the wrong on one side and the right on the other and really
+see the right as vividly as we do the wrong, we do right automatically.
+Wild horses cannot drag a man away from doing right if he sees what the
+right is.
+
+A little while ago in a New England city where the grade crossings had
+just been abolished, and where the railroad wound its way on a huge
+yellow sandbank through the most beautiful part of the town, a
+prominent, public-spirited citizen wrote a letter to the President of
+the Company suggesting that the railroad (for a comparatively small
+sum, which he mentioned) plant its sandbanks with trees and shrubs. A
+letter came the next day saying that the railroad was unwilling to do
+it. He might quite justifiably have been indignant and flung himself
+into print and made a little scene in the papers, which would have been
+the regular and conventional thing to do under the circumstances. But it
+occurred to him instead, being a man of a curious and practical mind,
+that possibly he did not know how to express himself to railroad
+presidents, and that his letter had not said what he meant. He thought
+he would try again, and see what would happen if he expressed himself
+more fully and adequately. He took for it this second time a box seven
+feet long. The box contained two long rolls of paper, one a picture by a
+landscape gardener of the embankment as it would look when planted with
+trees and with shrubs, and the other a photograph--a long panorama of
+the same embankment as it then stood with its two great broadsides of
+yellowness trailing through the city. The box containing the rolls was
+sent without comment and with photographs and estimates of cost on the
+bottom of the pictures.
+
+A letter from the railroad came next day thanking him for his
+suggestion, and promising to have the embankment made into a park at
+once.
+
+If God had arranged from the beginning, slides of the virtues, and had
+furnished every man with a stereopticon inside, and if all a man had to
+do at any particular time of temptation was to take out just the right
+slide or possibly try three or four up there on his canvas a second, no
+one would ever have any trouble in doing right.
+
+ * * * * *
+
+It is not too much to say that this way of looking at evil and good--at
+the latent capacities of evil and good in men, if a man once believes
+it, and if a man once practises it as a part of his daily practical
+interpretation and mastery of men, will soon put a new face for him on
+nearly every great human problem with which he finds his time
+confronted. We shall watch the men in the world about us--each for their
+little day--trying their funny, pathetic, curious little moral
+experiments, and we shall see the men--all of the men and all of the
+good and the evil in the men this moment--daily before our eyes working
+out with an implacable hopefulness the fate of the world. We know that,
+in spite of self-deceived syndicalism and self-deceived trusts, in spite
+of coal strikes and all the vain, comic little troops of warships around
+the earth, peace and righteousness in a vast overtone are singing toward
+us.
+
+We are not only going to have new and better motives in our modern men,
+but the new and better motives are going to be thrust upon us. Every man
+who reads these pages is having, at the present moment, motives in his
+life which he would not have been capable of at first. Why should not a
+human race have motives which it was not capable of at first? If one
+takes up two or three motives of one's own--the small motives and the
+large ones--and holds them up in one's hand and looks at them quietly
+from the point of view of what one would wish one had done in twenty
+years, there is scarcely one of us who would choose the small ones.
+People who are really modern, that is, who look beyond themselves in
+what they do to others, who live their lives as one might say six people
+away, or sixty people farther out from themselves, or sixty million
+people farther, are becoming more common everywhere; and people who look
+beyond the moment in what they do to another day, who are getting more
+and more to live their lives twenty years ahead, and to have motives
+that will last twenty years, are driven to better and more permanent
+motives.
+
+Thinking of more people when we act for ourselves means ethical
+consciousness or goodness, and better and more permanent motives.
+
+In the last analysis, the men who permanently succeed in business will
+have to see farther than the other people do.
+
+Men like John D. Rockefeller, who have made failures of their lives, and
+have not been able to conduct a business so as to keep it out of the
+courts, have failed because they have had imagination about Things but
+not imagination about people.
+
+The man who is just at hand will not do over again what Mr. Rockefeller
+has done. He will at least have made some advance in imagination over
+Rockefeller.
+
+Mr. Rockefeller became rich by coöperating with other rich men to
+exploit the public. The man of the immediate future is going to get
+rich, as rich as he cares to be, by coöperating not merely with his
+competitors--which is as far as Rockefeller got--but by coöperating with
+the people.
+
+It is a mere matter of social imagination, of seeing what succeeds most
+permanently, and honourably, of putting what has been called "goodness"
+and what is going to be called "Business" together. In other words,
+social imagination is going to make a man gravitate toward mutual
+interest or coöperation, which is the new and inevitable level of
+efficiency and success in business. Success is being transferred from
+men of millionaire genius to men of social and human genius. The men who
+are going to compete most successfully in modern competitive business
+are competing by knowing how to coöperate better than their competitors
+do. Employers, employees, consumers, partners, become irresistible by
+coöperation; only employers, employees, consumers, and partners who
+coöperate better than they do can hope to compete with them. The Trusts
+have already crowded out many small rivals because, while their
+coöperation has been one-sided, they have coöperated with more people
+than their rivals could; and the good Trusts, in the same way are going
+to crowd out the bad Trusts, because the good ones will know how to
+coöperate with more people than the bad ones do. They will have the
+human genius to see how they can coöperate with the people instead of
+against them.
+
+They are going to invent ways of winning and keeping the confidence of
+the people, of taking to this end a smaller and more just share of
+profits. And they are going to gain their leadership through the wisdom
+and power that goes with their money, and not through the money itself.
+It is the spiritual power of their money that is going to count; and
+wealth, instead of being a millionaire disease, is going to become a
+great social energy in democracy. We are going to let men be rich
+because they represent us, not because they hold us up, and because the
+hold-up has gone by, that is: getting all one can, and service--getting
+what we have earned--has come in.
+
+The new kind and new size of politician will win his power by his faith,
+like U. Ren of Oregon; the new kind and new size of editor is going to
+hire with brains a millionaire to help him run his paper; and the new
+kind and new size of author, instead of tagging a publisher, will be
+paid royalties for supplying him with new ideas and creating for him new
+publics. Power in modern life is to be light and heat and motion, and
+not a gift of being heavy and solid. Even Money shall lose its inertia.
+
+We are in this way being driven into having new kinds and new sizes of
+men; and some of them will be rich ones, and some of them will be poor,
+and no one will care. We will simply look at the man and at what size he
+is.
+
+If our preachers are not saving us, our business men will. Sometimes one
+suspects that the reason goodness is not more popular in modern life is
+that it has been taken hold of the wrong way. Perhaps when we stop
+teasing people, and take goodness seriously and calmly, and see that
+goodness is essentially imagination, that it is brains, that it is
+thinking down through to what one really wants, goodness will begin to
+be more coveted. Except among people with almost no brains or
+imagination at all, it will be popular.
+
+Perhaps it is unnecessary to say that these things that I have been
+saying, or trying to say, about the flexibility and the potentiality of
+the human race in its present crisis, in its present struggle to
+maintain and add to its glory on the earth, are all beyond the range of
+possibility, and the present strength of manhood. But I can only hope
+that these objections that people make will turn out like mine. I have
+been making objections all my life, as all idealists must--only to watch
+with dismay and joy the old-time, happy obdurate way objections have of
+going by.
+
+People began by saying they would never use automobiles because they
+were so noisy and ill-odoured and ugly. Presto! The automobile becomes
+silent and shapes itself in lines of beauty.
+
+Some of us had decided against balloons. "Even if the balloon succeeds,"
+we said, "there will be no way of going just where and when you want
+to." And then, presto! regular channels of wind are discovered, and the
+balloon goes on.
+
+"Aeroplanes," we said, "may be successful, but the more successful they
+are, the more dangerous, and the more danger there will be of
+collisions--collisions in the dark and up in the great sky at night." And,
+presto! man invents the wireless telegraph, and the entire sky can be
+full of whispers telling every airship where all the other airships are.
+
+Some of us have decided that we will never have anything to do with
+monopoly. Presto! there is suddenly evolved an entirely new type of
+monopolist--the man who can be rich and good; the millionaire who has
+invented a monopoly that serves the owners, the producers and employees,
+the distributors and the consumers alike. An American railway President
+has been saying lately that America would not have enough to eat in
+2050, but it would not do to try to prove this just yet. Some one,
+almost any day, will invent a food that is as highly concentrated as
+dynamite, and the whole food supply of New York--who knows?--shall be
+carried around in one railway President's vest pocket.
+
+
+
+
+CHAPTER XII
+
+NEW KINDS AND NEW SIZES OF MEN
+
+
+It would be hard to overestimate the weariness and cynicism and despair
+that have been caused in the world by its more recklessly hopeful
+men--the men who plump down happily anywhere and hope, the optimists who
+are merely slovenly in their minds about evil. But the optimism that
+consists in putting evil facts up into a kind of outdoors in our minds
+and in giving them room to exercise in our thoughts and feelings, the
+optimism that consists in having one's brain move vigorously through
+disagreeable facts--organize them into the other facts with which they
+belong and with which they work--is worthy of consideration. Many of us,
+who have tried optimism and pessimism both, have noticed certain things.
+
+When one is being pessimistic, one almost always has the feeling of
+being rather clever. It is forced upon one a little, of course, having
+all those other people about one stodgily standing up for people and not
+really seeing through them!
+
+So, though one ought not to, one does feel a little superior--even with
+the best intentions--when one is being discouraged.
+
+But the trouble with pessimism is that it is only at the moment when one
+is having it that one really enjoys it, or feels in this way about it.
+
+Perhaps I should not undertake to speak for others, and should only
+speak for myself; but I can only bear witness, for one, that every time
+in my life that I have broken through the surface a little, and seen
+through to the evil, and found myself suddenly and astutely discouraged,
+I have found afterward that all I had to do was to see the same thing a
+little farther over, set it in the light beyond it, and look at it in
+larger or more full relations, and I was no longer astutely discouraged.
+
+So I have come to believe slowly and grimly that feeling discouraged
+about the world is not quite clever. I have noticed it, too, in watching
+other people--men I know. If I could take all the men I know who are
+living and acting as if they believed big things about people to-day,
+men who are daily taking for granted great things in human nature, and
+put them in one group by themselves all together, and if I could then
+take all the men I know who are taking little things for granted in one
+another and in human nature, I do not believe very many people would
+find it hard to tell which group would be more clever. Possibly the
+reason more of us do not spend more time in being hopeful about the
+world is that it takes more brains usually than we happen to have at the
+moment. Hope may be said to be an act of the brain in which it sees
+facts in relations large enough to see what they are for, an act in
+which it insists in a given case upon giving the facts room enough to
+turn around and to relate themselves to one another, and settle down
+where they belong in one's mind, the way they would in real time.
+
+So now, at last, Gentle Reader, having looked back and having looked
+forward, I know the way I am going.
+
+I am going to hope.
+
+It is the only way to see through things. The only way to dare to see
+through ones' self; the only way to see through other people and to see
+past them, and to see with them and for them--is to hope.
+
+So I am putting the challenge to the reader, in this book, as I have put
+it to myself.
+
+There are four questions with which day by day we stand face to face:
+
+1. Does human nature change?
+
+2. Does it change toward a larger and longer vision?
+
+3. Will not a larger and longer vision mean new kinds and
+new sizes of men?
+
+4. Will not new sizes of men make new-sized ethics practical
+and make a new world?
+
+Everything depends for every man upon this planet, at this moment, on
+how he decides these questions. If he says Yes, he will live one kind of
+life, he will live up to his world. If he says No, he will have a mean
+world, smaller-minded than he is himself, and he will live down to it.
+
+This is what the common run of men about us--the men of less creative
+type in literature, in business, and in politics--are doing. They do not
+believe human nature is changing. They are living down to a world that
+is going by. They are living down to a world that is smaller than they
+are themselves. They are trying to make others do it. They answer the
+question "Does human nature change?" by "No!" Wilbur Wright, when he
+flew around over the heads of the people in New York a few years ago, a
+black speck above a whole city with its heads up, answered "Yes!"
+
+But the real importance of the flying machine has not stopped short with
+a little delicate, graceful thing like walking on the air instead of the
+ground.
+
+The big and really revolutionary thing about Wilbur Wright's flying was
+that he changed the minds of the whole human race in a few minutes about
+one thing. There was one particular thing that for forty thousand years
+they knew they could not do. And now they knew they could.
+
+It naturally follows--and it lies in the mind of every man who
+lives--that there must be other particular things. And as nine men out
+of ten are in business, most of these particular things are going to be
+done in business.
+
+The Wilbur Wright spirit is catching.
+
+It is as if a Lid had been lifted off the world.
+
+One sees everywhere business men going about the street expecting new
+things of themselves. They expect things of the very ground, and of the
+air, and of one another they had not dared expect before.
+
+The other day in a New England city I saw a man, who had been the
+president of an Electric Light Company for twenty years, who had
+invented a public service corporation that worked. Since he took office
+and dictated the policy of the Company, every single overture for more
+expensive equipment in the electric lighting of the city has come from
+the Company, and every single overture for reducing the rate to
+consumers has come from the company.
+
+The consumption of electricity in the city is the largest _per capita_
+in the world, and the rate is the cheapest in the country; and,
+incidentally, the Company so trusts the people that they let them have
+electricity without metres, and the people so trust the Company that
+they save its electricity as they would their own.
+
+Even the man without a conscience, who would be mean if he could, is
+brought to terms, and knows that if he refrains from leaving his lights
+burning all night when he goes to bed he is not merely saving the
+Company's electricity but his own. He knows that he is reducing his own
+and everybody's price for electricity, and not merely increasing the
+profits of the Company.
+
+It makes another kind of man slowly out of thousands of men every day,
+every night, turning on and turning off their lights.
+
+The Electric Light Company has come to have a daily, an almost hourly,
+influence on the way men do business and go about their work in that
+city--the motives and assumptions with which they bargain with one
+another--that might be envied by twenty churches.
+
+All that had happened was that a man with a powerful, quietly wilful
+personality--the kind that went on crusades and took cities in other
+ages--had appeared at last, and proposed to do the same sort of thing in
+business. He proposed to express his soul, just as it was, in business
+the way other people had expressed theirs for a few hundred years in
+poetry or more easy and conventional ways.
+
+If he could not have made the electric light business say the things
+about people and about himself that he liked and that he believed, he
+would have had to make some other business say them.
+
+One of the things he had most wanted to say and prove in business was
+the economic value of being human, the enormous business saving that
+could be effected by being believed in.
+
+He preferred being believed in himself, in business, and he knew other
+people would prefer it; and he was sure that if, as people said, "being
+believed in did not pay," it must be because ways of inventing faith in
+people, the technique of trust, had not been invented.
+
+He found himself invited to take charge of the Electric Light Company at
+a time when it was insolvent and in disgrace with the people, and he
+took the Corporation in hand on the specific understanding that he
+should be allowed to put his soul into it, that he should be allowed his
+own way for three years--in believing in people, and in inventing ways
+of getting believed in as much as he liked.
+
+The last time I saw him, though he is old and nearly blind, and while as
+he talked there lay a darkness on his eyes, there was a great light in
+his face.
+
+He had besieged a city with the shrewdness of his faith, and conquered a
+hundred thousand men by believing in them more than they could.
+
+By believing in them shrewdly, and by thinking out ways of expressing
+that belief, he had invented a Corporation--a Public Service
+Corporation--that had a soul, and consequently worked.
+
+
+
+
+BOOK TWO
+
+LETTING THE CROWDS BE GOOD
+
+TO ABRAHAM LINCOLN
+
+ They stay not in their hold
+ These stokers,
+ Stooping to hell
+ To feed a ship.
+ Below the ocean floors.
+ Before their awful doors
+ Bathed in flame,
+ I hear their human lives
+ Drip--drip.
+
+ Through the lolling aisles of comrades
+ In and out of sleep,
+ Troops of faces
+ To and fro of happy feet,
+ They haunt my eyes.
+ Their murky faces beckon me
+ From the spaces of the coolness of the sea
+ Their fitful bodies away against the skies.
+
+
+
+
+
+CHAPTER I
+
+SPEAKING AS ONE OF THE CROWD
+
+
+It is a little awkward to say what I am going to say now.
+
+Probably it will be still more awkward afterward.
+
+But I find as I go up and down the world and look in the faces of the
+crowds in it, that it is true, and I can only tell as it is.
+
+_I want to be good._
+
+And I do not want to go up on a mountain to do it, or to slink off and
+live all alone on an island in the sea.
+
+I go a step further.
+
+I believe that the crowds want to be good.
+
+But I cannot prove that people want to be good in crowds, and so for the
+sake of the argument, and to make the case as simple as possible, I am
+going to give up speaking for crowds, and speak for myself as one member
+of the crowd and for Lim. Lim and I (and Lim is a business man and not a
+mere author) have had long talks in which we have confided to each other
+what we think this world, in spite of appearances, is really like, and
+we have come to a kind of provisional program and to a definite
+agreement on our two main points.
+
+1. We want to be good.
+
+2. We want other people to be good, partly as a matter of convenience
+for us, partly for morally aesthetic reasons, and partly because we want
+to be in a kind of world where what is good in us works.
+
+The next point in our confession follows from this. It is an awkward and
+exposed thing to say out loud to people in general, but
+
+3. Lim and I want to make over the earth.
+
+4. Sitting down grimly by ourselves, all alone, and believing in a world
+hard, with our eyes shut, does not interest us. It is this particular
+planet just as it is that interests us, in its present hopeful,
+squirming state.
+
+It does not seem to us to the point just now to conceive some brand new,
+clean, slick planet up in space, with crowds of perfect and convenient
+people on it, and then expect to lay it down in the night like a great,
+soft, beautiful dew or ideal on this one. We want to take this heavy,
+inconvenient, cumbersome, real planet that we have, and see what can be
+done with it, and by the people on it, what can be done by these same
+people, whose signs one goes by down the street, with Smith & Smith,
+Gowns, with Clapp & Clapp, Butchers, with W.H. Riley & Co., Plumbers and
+Gas Fitters, and with things that real people are really doing.
+
+The things that real people are really doing, when one thinks of it, are
+Soap, Tooth-brushes, Subsoil Pipes, Wall Papers, Razors, Mattresses,
+Suspenders, Tiles, Shoes, Pots, and Kettles. Of course the first thing
+that happened to us, to Lim and to me (as any one might guess, in a
+little quiet job like making over the earth), was that we found we had
+to begin with ourselves.
+
+We did.
+
+We are obliged to admit that, as a matter of fact, we began, owing to
+circumstances, in a kind of rudimentary way with the idea of getting
+people to take up goodness by talking about it.
+
+But we are reformed preachers now. We seldom backslide into talking to
+people about goodness.
+
+We have made up our minds to lie low and keep still and show them some.
+
+Of course one ought to have some of one's own to show. But the trouble
+always is, if it is really good, one is sure not to know it, or at least
+one does not know which it is. The best we can do with goodness, some of
+us, if we want it to show more quickly or to hurry people along in
+goodness more, is to show them other people's.
+
+I sometimes think that if everybody in the world could know my plumber
+or pay a bill to him, the world would soon begin slowly but surely to be
+a very different place.
+
+My plumber is a genius.
+
+
+
+
+CHAPTER II
+
+IS IT WRONG FOR GOOD PEOPLE TO BE EFFICIENT?
+
+
+Perhaps it will seem a pity to spoil a book--one that might have been
+really rather interesting--by putting the word "goodness" down flatly in
+this way in the middle of it.
+
+And in a book which deals with crowds, too, and with business.
+
+I would not yield first place to any one in being tired of the word. I
+think, for one, that unless there is something we can do to it, and
+something we can do to it now, it had better be dropped.
+
+But I have sometimes discovered when I had thought I was tired of a
+word, that what I was really tired of was somebody who was using it.
+
+I do not mind it when my plumber uses it. I have heard him use it (and
+swearing softly, I regret to say) when it affected me like a Hymn Tune.
+
+And there is Non, too.
+
+I first made Non's acquaintance as our train pulled out of New York, and
+we found ourselves going down together on Friday afternoon to spend
+Sunday with M---- in North Carolina. The first thing he said was, when
+we were seated in the Pullman comfortably watching that big, still world
+under glass roll by outside, that he had broken an engagement with his
+wife to come. She was giving a Tea, he said, that afternoon, and he had
+faithfully promised to be there. But a weekend in North Carolina
+appealed to him, and afternoon tea--well, he explained to me, crossing
+his legs and beaming at me all over as if he were a whole genial,
+successful afternoon tea all by himself--afternoon tea did not appeal to
+him.
+
+He thought probably he was a Non-Gregarious Person.
+
+As he was the gusto of our little party and fairly reeked with
+sociability, and was in a kind of orgy of gregariousness every minute
+all the way to Wilmington (even when he was asleep we heard from him),
+we called him the Non-Gregarious Person, and every time he piled on one
+more story, we reminded him how non-gregarious he was. We called him
+Non-Gregarious all the way after that--Non for short.
+
+This is the way I became acquainted with Non. It has been Non ever
+since.
+
+ * * * * *
+
+I found in the course of the next three days that when Non was not being
+the life of the party or the party did not need any more life for a
+while, and we had gone off by ourselves, he became, like most people who
+let themselves go, a very serious person. When he talked about his
+business, he was even religious. Not that he had any particular
+vocabulary for being religious, but there was something about him when
+he spoke of business--his own business--that almost startled me at first.
+He always seemed to be regarding his business when he spoke of it as
+being, for all practical purposes, a kind of little religion by itself.
+
+Now Non is a builder or contractor.
+
+ * * * * *
+
+For many years now the best way to make a pessimist or a confirmed
+infidel out of anybody has been to get him to build a house. No better
+arrangement for not believing in more people, and for not believing in
+more kinds of people at once and for life, has ever been invented
+probably than building a house. No man has been educated, or has been
+really tested in this world, until he has built a house. I submit this
+proposition to anybody who has tried it, or to any one who is going to
+try it. There is not a single kind or type of man who sooner or later
+will not build himself, and nearly everything that is the matter with
+him, into your house. The house becomes a kind of miniature model (such
+as they have in expositions) of what is the matter with people. You
+enter the door, you walk inside and brood over them. Everything you come
+upon, from the white cellar floor to the timbers you bump your head on
+in the roof, reminds you of something or of rows of people and of what
+is the matter with them. It is the new houses that are haunted now. Any
+man who is sensitive to houses and to people and who would sit down in
+his house when it is finished and look about in it seriously, and think
+of all the people that have been built, in solid wood and stone, into
+it, would get up softly and steal out of it, out of the front door of
+it, and never enter that house again.
+
+This is what Non saw. He saw how people felt about their houses, and how
+they lived in them helplessly and angrily year after year, and felt
+hateful about the world.
+
+I gradually drew out of him the way he felt about it. I found he was not
+as good as some people are at talking about himself, but the subject was
+interesting. He began his career building houses for people, as nearly
+every one does. The general idea is that everybody is expected to exact
+commissions from everybody else, and the owner is expected to pay each
+man his own commission and then pay all the commissions that each man
+has charged the other man. Every house that got built in this way seemed
+to be a kind of network or conspiracy of not doing as you would be done
+by. Non did not see any way out at first, just for one man. He merely
+noticed how things were going, and he noticed that nearly every person
+that he had dealings with, from the bottom to the top of the house,
+seemed to make him feel that he either was, or would be, or ought to be,
+a grafter. He could not so much as look at a house he had built, through
+the trees when he was going by, without wishing he could be a better
+man, and studying on how it could be managed. His own first houses made
+him see things. They proved to be the making of him, and if similar
+houses have not made similar men, it is their fault. It might not be
+reassuring to the men who are now living in these first houses to dwell
+too much on this (and I might say he did not build them alone), but it
+seems to be necessary to bring out the most striking thing about Non in
+his first stage as a business man, _viz._: He hated his business. He
+made up his mind he either would make the business the kind of business
+he liked or get out of it. I did not gather from the way he talked about
+it that he had any idea of being an uplifter. He merely had, apparently,
+an obstinate, doggedly comfortable idea about himself, and about what a
+thing would have to be, in this world, if he was connected with it. He
+proposed to enjoy his business. He was spending most of his time at it.
+
+Other people have had this same happy thought, but they seem to manage
+to keep on being patient. Non could not fall back on being patient, and
+it made him think harder.
+
+The first thing he thought of was that doing his business as he thought
+he ought to, if he once worked his idea out, and worked it down through
+and organized it, might pay. He almost had the belief that people might
+pay a man a little extra, perhaps, for enjoying his business. It cannot
+be said that he believed this immediately. He merely wanted to, and
+worked toward it, and merely contrived new shrewd ways at first of being
+able to afford it. Gradually he began to notice that the more he enjoyed
+his business, the more he enjoyed it with his whole soul and body,
+enjoyed it down to the very toes of his conscience, the more people
+there were who stepped into his office and wanted him to enjoy his
+business on their houses. It was what they had been looking for for
+years--for some builder who was really enjoying his business. And the
+more he enjoyed his business in his own particular way--that of building
+a house for a man in less time than he said he would, and for less
+money, not infrequently sending him a check at the end of it--the more
+his business grew.
+
+I do not know that there would be any special harm in speaking of Non's
+idea--of just doing as you would be done by--in more moral or religious
+language, but it is not necessary. And I find I take an almost religious
+joy in looking at the Golden Rule at last as a plain business
+proposition. All that happened was that Non was original, saw something
+that everybody thought they knew, and acted as if it were so.
+Theoretically one would not have said that it would be original to take
+an old platitudinous law like the law of supply and demand, and act as
+if it were so; but it was. At the time Non was beginning his career
+there was nothing in the building-market people found harder to hire
+than honesty. Here was something, he saw at last, that thousands of busy
+and important men who did not have time to be detectives, wanted. There
+did not seem to be any one very actively supplying the demand. A big
+market, a small supply, and almost no competition. Non stepped in and
+proposed to represent a man's interest who is building a house as
+literally as the man would represent his interests himself, if he knew
+all about houses. Everything has followed from this. What Non's business
+is now, when a man is building a house, is to step quietly into the
+man's shoes, let him put on another pair, and go about his business. It
+is not necessary to go into the details. Any reader who has ever built a
+house knows the details. Just take them and turn them around.
+
+What those of us who know Non best like about him is that he is a plain
+business man, and that he has acted in this particular matter without
+any fine moral frills or remarks. He has done the thing because he liked
+it and believed in it.
+
+But the most efficient thing to me about Non is not the way he is making
+money out of saving money for other people, but the way the fact that he
+can do it makes people feel about the world. Whenever I have a little
+space of discouragement or of impatience about the world because it does
+not hurry more, I fall to thinking of Non. "Perhaps next week"--I say
+to myself cheerfully--"I can go down to New York and slip into Non's
+office and get the latest news as to how religion is getting on. Or he
+will take me out with him to lunch, and I will stop scolding or
+idealizing, and we will get down to business, and I will take a good
+long look into that steady-lighted, unsentimental face of his while he
+tells me across the little corner table at Delmonico's for three hours
+how shrewd the Golden Rule is, and how it works." Sometimes when I have
+just been in New York, and have come home and am sitting in my still
+study, with the big idle mountain just outside, and the great meadow and
+all the world, like some great, calm gentle spirit or picture of itself,
+lying out there about me, and I fall to thinking of Non, and of how he
+is working in wood and stone inside of people's houses, and inside of
+their lives day after day, and of how he is touching people at a
+thousand points all the weeks, being a writer, making lights and shadows
+and little visions of words fall together just so, seems, suddenly a
+very trivial occupation--like amusing one's self with a pretty little
+safe kaleidoscope, holding it up, aiming it and shaking softly one's
+coloured bits of phrases at a world! Of course, it need not be so. But
+there are moments when I think of Non when it seems so.
+
+In our regular Sunday religion we do not seem to be quite at our best
+just now.
+
+At least (perhaps I should speak for one) I know I am not.
+
+Being a saint of late is getting to be a kind of homely, modest,
+informal, almost menial everyday thing. It makes one more hopeful about
+religion. Perhaps people who once get the habit, and who are being good
+all the week, can even be good on Sunday.
+
+There are many ways of resting or leaning back upon one's instincts and
+getting over to one's religion or perspective about the world. Mount Tom
+(which is in my front yard, in Massachusetts) helps sometimes--with a
+single look.
+
+When I go down to New York, I look at the Metropolitan Tower, the
+Pennsylvania Station, the McAdoo Tunnels, and at Non.
+
+If I wanted to make anybody religious, I would try to get him to work in
+Non's office, or work with anybody who ever worked with him, or who ever
+saw him; or I would have him live in a house built by him, or pay a bill
+made out by him.
+
+It has seemed to me that his succeeding and making himself succeed in
+this way is a great spiritual adventure, a pure religion, a difficult,
+fresh, and stupendous religion.
+
+Now these many days have I watched him going up and down through all the
+empty reputations, the unmeaning noises of the world, living his life
+like some low, old-fashioned, modest Hymn Tune he keeps whistling--and I
+have seen him in fear, and in danger, and in gladness being shrewder and
+shrewder for God, now grimly, now radiantly, hour by hour, day by day
+getting rich with the Holy Ghost!
+
+
+
+
+CHAPTER III
+
+IS IT WRONG FOR GOOD PEOPLE TO BE INTERESTING?
+
+
+People are acquiring automobiles, Oriental rugs, five-hundred-dollar
+gowns, more rapidly just now than they are goodness, because
+advertisements in this present generation are more readable than
+sermons, and because the shop windows on Fifth Avenue can attract more
+attention than the churches. The shop windows make people covetous.
+
+If the goodness that one sees, hears about, or goes by does not make
+other people covetous, does not make them wish they had it or some just
+like it, it must be because there is something the matter with it, or
+something the matter with the way it is displayed.
+
+If the church shop windows, for instance, were to make displays of
+goodness up and down the great Moral Fifth Avenue of the world--well,
+one does not know; but there are some of us who would rather expect to
+see the Goodness Display in the windows consisting largely of Things
+People Ought Not to Want.
+
+There would be rows and tiers of Not-Things piled up--Things for People
+Not to Be, and Things for People Not to Do.
+
+Goodness displayed in this way is not interesting. Perhaps this is one
+of the reasons why the word Goodness spoils a thing for people--so many
+people--when it is allowed in it.
+
+Possibly it is because we are apt to think of the good people, and of
+the people who are being good, as largely keeping from doing something,
+or as keeping other people from doing something--as negative. Their
+goodness seems to consist in being morally accurate, and in being very
+particular just in time, and in a kind of general holding in.
+
+We do not naturally or off-hand--any of us--think of goodness as having
+much of a lunge to it. It is tired-looking and discouraged, and pulls
+back kindly and gently. Or it teases and says, "Please"--God knows how
+helpless it is, and I for one am frank to say that, as far as I have
+observed, He has not been paying very much attention to good people of
+late.
+
+I do not believe I am alone in this. There must be thousands of others
+who have this same half-guilty, half-defiant feeling of suspiciousness
+toward what people seem to think should be called goodness. Not that we
+say anything. We merely keep wondering--we cannot see what it is,
+exactly, about goodness that should make it so depressing.
+
+In the meantime we hold on. We do not propose to give up believing in
+it. Perhaps, after all, all that is the matter with goodness in the
+United States is the people who have taken hold of it.
+
+They do not seem to be the kind of people who can make it interesting.
+We cannot help thinking, if these same bad people about us, or people
+who are called bad, would only take up goodness awhile, how they would
+make it hum!
+
+I can only speak for one, but I do not deny that when I have been
+sitting (in some churches), or associating, owing to circumstances, with
+very good people a little longer than usual, and come out into the
+street, I feel like stepping up sometimes to the first fine, brisk,
+businesslike man I see going by, and saying, "My dear sir, I do wish
+that _you_ would take up goodness awhile and see if, after all,
+something cannot really be done. I keep on trying to be hopeful, but
+these dear good people in here, it seems to me, are making a terrible
+mess of it!"
+
+And, to make a long story short, Lim happened to be going by one day,
+and this practically is what I did. I had done it before with other
+business men in spirit or in a general way, but with him I was more
+particular. I went straight to the point. "Here are at least sixteen
+valuable efficient brands of goodness in America," I said, "all worth
+their weight in gold for a big business career, that no one is really
+using, that no one quite believes in or can get on the market, and yet I
+believe with my whole soul in them all, and I believe thousands of other
+men do, or are ready to, the moment some one makes a start."
+
+I pulled out a little list of items which I had made out and put down on
+a piece of paper, and handed them over to him, and said I wished he
+would take a few of them--the first five or six or so--and make them
+work.
+
+He already had, I found, made two or three of the harder ones work.
+
+I would not have any one suppose for a moment that I am presenting Lim
+as a kind of business angel.
+
+No one who knows Lim thinks of him, or would let anybody else think of
+him, as being a Select Person, as being particularly or egregiously what
+he ought to be. This is one reason I have picked him out. Being good in
+a small private way, just as a small private end in itself, may be
+practicable perhaps without dragging in people who are not quite what
+they ought to be. But the moment one tries to make goodness work, one
+comes to the fact that it must be made to work with what we have. We
+have a great crowd of unselected people, people both good and bad, and
+the first principle in making goodness work (instead of being merely
+good) seems to be to believe that goodness is not too good for anybody.
+Anybody who can make it work can have it, and what goodness seems to
+need, especially in America and England just now, is people who do not
+feel that they must at all hazards look good. Whatever happens, whatever
+else we do in any general investment or movement we may be making with
+goodness, we must let these people in. If there is one thing rather than
+another that those of us who know Lim all rely on and like, it is that
+nothing can ever make him slump down into looking good. We often find
+him hard to make out--everything is left open and loose and unlabelled
+in Lim's moral nature. The only really sure way any one can tell when
+Lim is being good is, that whenever he is being good he becomes suddenly
+and unexpectedly interesting. His goodness is daring, unexpected, and
+original. One has the feeling that it may break out anywhere. It is
+always doing things that everybody said could not be done before. It is
+true that some people are dazed, and no one can ever seem to feel sure
+he knows what it is that is going on in Lim when he is being good, or
+that it is goodness. He merely keeps watching it. There is a certain
+element of news, of freshness, of gentle sensation, in his goodness. It
+leads to consequences. And there always seems to be something about
+Lim's goodness which attracts the attention of people, and makes people
+who see it want it. So when I speak of goodness in this book, and put it
+down as the basis of the power of getting men to do as one likes, I do
+not deny that I am taking the word away and moving it over from its
+usual associations. I do not mean by a good act, a good-looking act, but
+an act so constituted that it makes good. For the purpose of this book I
+would define goodness as efficiency. Goodness is the quality in a thing
+that makes the thing go, and that makes it go so that it will not run
+down, and that nothing can stop it.
+
+There is the inefficiency of lying, for instance, and the inefficiency
+of force, or bullying.
+
+
+
+
+CHAPTER IV
+
+PROSPECTS OF THE LIAR
+
+
+My theory about the Liar is that it is of no use to scold him or blame
+him. It merely makes him feel superior. He should be looked upon quietly
+and without saying anything as a case of arrested development. What has
+happened to him is that he merely is not quite bright about himself, and
+has failed to see how bright (in the long run) other people are.
+
+When a man lies or does any other wrong thing, his real failure consists
+not in the wrongdoing itself, but in his failure to take pains to focus
+his mind on the facts in himself, and in the people about him, and see
+what it really is that he would wish he had done, say in twenty years.
+It seems to be possible, after a clumsy fashion, to find out by a study
+of ourselves, and of our own lives and of other men's lives, what we
+would wish we had done afterward. Everything we have learned so far we
+have learned by guessing wrong on what we have thought we would want
+afterward. We have gradually guessed what we wanted better. We began our
+lives as children with all sorts of interesting sins or moral guesses
+and experiments. We find there are certain sins or moral experiments we
+almost never use any more because we found that they never worked. We
+had been deceived about them. Most of us have tried lying. Since we were
+very small we have tried in every possible fashion--now in one way, now
+in another--to see if lying could not be made to work. By far the
+majority of us, and all of us who are the most intelligent, are not
+deceived now by our desire to tell lies. Perhaps we have not learned
+that all lies do not pay. A child tells a lie at first as if a lie had
+never been thought of before. It is as if lying had just been invented,
+and he had just thought what a great convenience it was, and how many
+things there were that he could do in that way. He discovers that the
+particular thing he wants at the moment, he gets very often by lying.
+But the next time he lies, he cannot get anything. If he keeps on lying
+for a long time, he learns that while, after a fashion, he is getting
+things, he is losing people. Finally, he finds he cannot even get
+things. Nobody believes in him or trusts him. He cannot be efficient. He
+then decides that being trusted, and having people who feel safe to
+associate with him and to do business with him, is the thing he really
+wants most; and that he must have first, even if it is only a way to get
+the other things he wants. It need not be wondered that the Trusts,
+those huge raw youngsters of the modern spirit, have had to go through
+with most of the things other boys have. The Trusts have had to go
+through, one after the other, all their children's diseases, and try
+their funny little moral experiments on the world. They thought they
+could lie at first. They thought it would be cunning, and that it would
+work. They did not realize at once that the bigger a boy you were, even
+if you were anonymous, the more your lie showed and the more people
+there were who suffered from it who would be bound sooner or later to
+call you to account for it.
+
+The Trusts have been guessing wrong on what they would wish they had
+done in twenty years, and the best of them now are trying to guess
+better. They are trying to acquire prestige by being far-sighted for
+themselves and far-sighted for the people who deal with them, and are
+resting their policy on winning confidence and on keeping faith with the
+people.
+
+They not only tried lying, like all young children, but they tried
+stealing. For years the big corporations could be seen going around from
+one big innocent city in this country to another, and standing by
+quietly and without saying a word, putting the streets in their pockets.
+
+But no big corporation of the first class to-day would begin its
+connection with a city in this fashion. Beginning a permanent business
+relation with a customer by making him sorry afterward he has had any
+dealings with you, has gone by as a method of getting business in
+England and America.
+
+One of our big American magazines not long ago, which had gained
+especially high rates from its advertisers because they believed in it,
+lied about its circulation. The man who was responsible was not
+precisely sure, gave nominal figures in round numbers, and did what
+magazines very commonly did under the circumstances; but when the
+magazine owner looked up details afterward and learned precisely what
+the circulation was for the particular issue concerned, he sent out
+announcements to every firm in the country that had anything in the
+columns of that issue, saying that the firm had lied, and enclosing a
+check for the difference in value represented. Of course it was a good
+stroke of business, eating national humble pie so, and it was a cheap
+stroke of business too, doing some one, sudden, striking thing that no
+one would forget. Not an advertisement could be inserted and paid for in
+the magazine for years without having that action, and the prestige of
+that action, back of it. Every shred of virtue there was in the action
+could have been set one side, and was set one side by many people,
+because it paid so well. Every one saw suddenly, and with a faint breath
+of astonishment, how honesty worked. But the main point about the
+magazine in distinction from its competitors seems to have been that it
+not merely saw how honesty worked, but it saw it first and it had the
+originality, the moral shrewdness and courage, to put up money on it. It
+believed in honesty so hard that suddenly one morning, before all the
+world, it risked its entire fortune on it. Now that it has been done
+once, the new level or standard of candour may be said to have been
+established which others will have to follow. But it does not seem to me
+that the kind of man who has the moral originality to dare do a thing
+like this first need ever have any serious trouble with competitors. In
+the last analysis, in the competition of modern business to get the
+crowd, the big success is bound to come to men in the one region of
+competition where competition still has some give in it--the region of
+moral originality. Other things in competition nowadays have all been
+thought of except being good. Any man who can and will to-day think out
+new and unlooked-for ways of being good can get ahead, in the United
+States of practically everybody.
+
+
+
+
+CHAPTER V
+
+PROSPECTS OF THE BULLY
+
+
+The stage properties that go with a bully change as we grow older. When
+one thinks of a bully, one usually sees a picture at once in one's mind.
+It is a big boy lording it over a little one, or getting him down and
+sitting on him.
+
+Everybody recognizes what is going on immediately, pitches in nobly and
+beautifully, and licks the big boy.
+
+The trouble with the bully in business has been that he is not so simple
+and easy to recognize. He is apt to be more or less anonymous and
+impersonal, and it is harder to hit him in the right place.
+
+But when one thinks of it perhaps this pleasant and inspiring duty is
+not so impracticable as it looks, and is presently to be attended to.
+
+Any man who relies, in getting what he wants, on being big instead of
+being right, is a bully.
+
+Modern business is done over a wide area, with thousands of persons
+looking on, and for a long time and with thousands of people coming
+back. The man who relies on being big instead of being right, and who
+takes advantage of his position instead of his inherent superiority, is
+soon seen through. His customers go over to the enemy. A show of force
+or a hold-up works very well at the moment. Being bigger may be more
+showy than being right, and it may down the Little Boy, but the Little
+Boy wins the crowd.
+
+Business to-day consists in persuading crowds.
+
+The Little Boy can prove he is right. All the bully can prove is that he
+is bigger.
+
+The Liar in Business is already going by.
+
+Now it is the turn of the bully.
+
+Not long ago a few advertisers in a big American city wanted unfairly
+low rates for advertisements and tried to use force with the newspapers.
+Three or four of the biggest shops combined and gave notice that they
+would take their advertising away unless the rates came down. After a
+little, they drew in a few other lines of business with them, and
+suddenly one morning five or six full pages of advertisements were
+withdrawn from every newspaper in the city. The newspapers went on
+publishing all the news of the city except news as to what people could
+buy in department stores, and waited. They made no counter-move of any
+kind, and said nothing and seven days slipped past. They held to the
+claim that the service they performed in connecting the great stores
+with the people of the city was a real service, that it represented
+market value which could be proved and paid for. They kept on for
+another week publishing for the people all the news of the city except
+the news as to how they could spend their money. They wondered how long
+it would take the great shops with acres of things to sell to see how it
+would work not to let anybody know what the things were.
+
+The great shops tried other ways of letting people know. They tried
+handbills, a huge helpless patter of them over all the city. They used
+billboards, and posted huge lists of items for people to stop and read
+in the streets, if they wanted to, while they rushed by. For three whole
+weeks they held on tight to the idea that the newspapers were striking
+employees of department stores. One would have thought that they would
+have seen that the newspapers were the representatives of the
+people--almost the homes of the people--and that it would pay to treat
+them respectfully. One would have thought they would have seen that if
+they wanted space in the homes of the people--places at their very
+breakfast tables--space that the newspapers had earned and acquired
+there, they would have to pay their share of what it had cost the
+newspapers to get it.
+
+One would have thought that the department shops would have seen that
+the more they could make the newspapers prosper, the more influence the
+newspapers would have in the homes of the people, and the more business
+they could get through them. But it was not until the shopowners had
+come down and gazed day after day on the big, white, lonely floors of
+their shops that they saw the truth. Crowds stayed away, and proved it
+to them. Namely: a store, if it uses a great newspaper, instead of
+having a few feet of show windows on a street for people to walk by,
+gets practically miles of show windows for people--in their own
+houses--sells its goods almost any morning to the people--to a whole
+city--before anybody gets up from breakfast--has its duties as well as
+its rights.
+
+Of course, when the shopkeepers really saw that this was what the
+newspapers had been doing for them, they wanted to do what was right,
+and wanted to pay for it. One would have thought, looking at it
+theoretically, that the department stores in any city would have
+imagination enough to see, without practically having to shut their
+stores up for three weeks, what advertising was worth. But if great
+department stores do not have imagination to see what they would wish
+they had done in twenty years, in one year, or three weeks, and have to
+spell out the experience morning by morning and see what works, word by
+word, they do learn in the end that being right works, and that bullying
+does not. Gradually the level or standard of right in business is bound
+to rise, until people have generally come to take the Golden Rule with
+the literalness and seriousness that the best and biggest men are
+already taking it. Department stores that have the moral originality and
+imagination to guess what people would wish they had bought of them and
+what they would wish they had sold to them afterward are going to win.
+Department stores that deal with their customers three or four years
+ahead are the ones that win first.
+
+
+
+
+CHAPTER VI
+
+GOODNESS AS A CROWD-PROCESS
+
+
+The basis of successful business is imagination about other people. The
+best way to train one's imagination about other people is to try
+different ways of being of service to them. Trying different ways of
+merely getting money out of them does not train the imagination. It is
+too easy.
+
+Business is going to be before long among the noblest of the
+professions, because it takes the highest order of imagination to
+succeed in it. Goodness is no longer a Sunday school. The whole world,
+in a rough way, is its own Sunday school.
+
+To have the most brains render the most service--render services people
+had never dreamed of before.
+
+Why bother to tell people to be good? It bores us. It bores them.
+Presently we will tell them over our shoulders, as we go by, to use
+their brains. Goodness is a by-product of efficiency.
+
+Being good every day in business stands in no need of being stood up
+for, or apologized for, or even helped. All of these things may be
+expedient and human and natural, because one cannot help being
+interested in particular people and in a particular generation; but they
+are not really necessary to goodness. It is only when we are tired, or
+when we only half believe in it, that we feel to-day that goodness needs
+to be stood up for. In a day when men make vast crowds of things, so
+that the things are seen everywhere, and when the things are made to
+stand the test of crowds--crowds of days, or crowds of years--and when
+they make them for crowds of people, goodness does not need scared and
+helpful people defending it. I have seen that goodness is a thing to be
+sung about like a sunset. I have seen that goodness is organic, and
+grounded in the nature of things and in the nature of man. I have seen
+that being good is the one great adventure of the world, the huge daily
+passionate moral experiment of the human heart--that all men are at work
+on it, that goodness is an implacable crowd process, and that nothing
+can stop it.
+
+
+
+
+CHAPTER VII
+
+THOUGHTS ON BEING IMPROVED BY OTHER PEOPLE
+
+
+But Fate has so arranged our lives that we all have to live cooped up in
+one particular generation. Living in all of them, especially the ages
+just ahead, and seeing as one looks out upon them how goodness wins, may
+be well enough when one is tired or discouraged and is driven to it, but
+in the meantime all the while we are living in this one. The faces of
+the people we know flit past us; the gaunt, grim face of the crowd
+haunts us--the crowd that will slip softly off the earth very soon and
+drop into the Darkness--a whole generation of it, without seeing how
+things are coming out; and there is something about the streets, about
+the look of women as they go by, something about the faces of the little
+children, that makes one wish goodness would hurry. One cannot think
+with any real pleasure of goodness as a huge, slow, implacable moral
+glacier, a kind of human force of gravity, grinding out truths and
+grinding under people, generation after generation, down toward some
+vast, beautiful, happy valley with flowers and children in it and
+majestic old men thousands of years away. One wishes goodness would
+hurry. We are not content, some of us, with having the good people climb
+over the so-called evil ones and gain the supremacy of the world, and
+all because the evil people do not see what they really want to do or
+would have wished they had done afterward. We want the evil ones, so
+called, to see what they really want now. We cannot help believing that
+there is some way of attracting their attention to what they really want
+now.
+
+I have seen, or seemed to see, in my time that there is almost no limit
+to what people can do if they can get their own attention, or if some
+person or some event will happen by that can get their attention for
+them.
+
+Paralytics jumped from their beds at the time of the San Francisco
+earthquake and ran for blocks. The whole earth had to shake them in
+order to get their attention; but it did it, and they saw what it was
+they wanted, and they ran for it at once, whether they were paralytics
+or not. In the fire that followed the earthquake, people that had been
+sick in bed for weeks were seen, scores of them, dragging their trunks
+through the streets.
+
+I have seen, too, in my time scores of people doing great feats of
+goodness in this way, things that they knew they could not do, dragging
+huge moral trunks after them, or swinging them up on their shoulders. I
+have seen men who thought they were old in their hearts, and who thought
+they were wicked, running like boys, with shouts and cheers, to do
+right. It was all a matter of attention. The question with most of us
+would seem to be: How can one get one's attention to what one would wish
+one had done in twenty years, and how can one get other people's--all
+the people with whom we are living and working--to do with us what they
+would wish they had done, in twenty minutes, twenty days, or twenty
+years?
+
+Letting the Crowd be Good, all turns in the long run upon touching the
+imagination of Crowds.
+
+In the last analysis, the coming of the kingdom of heaven, as it has
+been called, is going to be the coming slowly, and from unsuspected
+quarters, of a new piety and of new kinds of saints into the forefront
+of modern life--saints who can attract attention, saints who can make
+crowds think what they really want.
+
+Using the word in its more special sense, the time has come when it is
+being keenly realized that if goodness is to be properly appreciated by
+crowds, it must be properly advertised.
+
+How can goodness be advertised to Crowds?
+
+Who are the people that can touch the imagination of Crowds?
+
+The best and most suggestive truths that most of us could come to with
+regard to doing right, would come from a study of the people who have
+tried to make us do it. Most of us, if we were asked to name the people
+most prominently connected with the virtues that we have studied and
+wondered about most, would mention, probably, either our parents or our
+preachers. Many of us feel quite expert about parents. We have studied
+vividly, and sometimes with almost a breathless interest, all their
+little ways of getting us to be good, and there is hardly any one who
+has not come to quite definite conclusions of how he should be preached
+to. I have thought it would be not unfruitful to consider in this
+connection either our parents or our preachers. I have decided to
+consider the preachers who try to make me good, because they are a
+little less complicated than parents.
+
+Preachers can only be put into classes in a general way. They often
+overlap, and many of them change over from one class into another every
+now and then on some special subject, or on some special line of
+experience which they have had. But for the most part, at least as
+regards emphasis, preachers may be said to divide off into three
+classes:
+
+Those who tease us to do right.
+
+Those who make us see that doing right, if any one wants to do it, is
+really an excellent thing.
+
+Those who make us want to do it.
+
+ * * * * *
+
+I never go to hear a second time, if I can help it, a preacher who has
+teased me to do right. I used to hope at first that perhaps a clergyman
+who was teasing people might incidentally slip off the track a minute,
+and say something or see something interesting and alive. But,
+apparently, preachers who do not see that people should not be teased to
+do right, do not see other things, and I have gradually given up having
+hopeful moments about them. Why, in a world like this, with the right
+and the wrong in it all lying so eloquent and plain and beautiful in the
+lives of the people about us, and just waiting to be uncovered a little,
+waiting to be looked at hard a minute, should audiences be gathered
+together and teased to do right?
+
+If the right were merely to be had in sermons or on paper, it might be
+different. My own experience with the right has been, if I may speak for
+one, that when I get out of the way of the people who are doing it, and
+let the right they are doing be seen by people, everybody wants it. When
+people who are doing right are quietly revealed, uncovered a little
+further by a preacher, everybody envies them, and teasing becomes
+superfluous. People sit in their seats and think of them, and become
+covetous to be like them. If, this very day, all the ministers of the
+world were to agree that, on next Sunday morning at half-past ten
+o'clock, they all with one accord would preach a sermon teasing people
+to be rich, it would not be more absurd, or more pathetic, or more away
+from the point, than it would be to preach a sermon teasing people to be
+good. They want to be good now; they envy the people that they see going
+about the world not leaning on others to be good--self-poised,
+independent, free, rich, spiritually self-supporting persons.
+
+The men and women that we know may be more or less muddled in their
+minds with philosophy or with theology, or perhaps they are being
+deceived by expediency or being bullied by their environment, but they
+are not wicked; they are out of focus, and what they desire when they go
+to church on Sunday morning is to get a good look at beautiful and
+refreshing things that they want, and for an hour and a half, if
+possible, with slow steadied thought see their own lives in perspective.
+It is a criminal waste of time to get hundreds of people to come into
+church on a Sunday morning and seat them all together in a great room
+where they cannot get out, and then tease them and tell them they ought
+to be good. They knew it before they came. They are already agreed, all
+of them, that they want to be good. They even want to be good in
+business--as good as they can afford to. The question is how to manage
+to do it. The thing that is troubling them is the technique. How can
+they be good in their business--more good than their employers want them
+to be, for instance--and keep their positions? Doing as one would wish
+one had done afterward, or knowing what one is about, or "being good" as
+it is sometimes called, is a thing that all really clever people have
+agreed upon. They simply cannot manage some of the details--details like
+time and place, a detail like being good now, for instance, or like
+being good here. It is the more practical things like these that trouble
+people, or they grow mixed in their thoughts about the big goods and the
+little ones--which shall be first in order of importance or which in the
+order of time. And when one sees that people are really like this in
+their hearts, and when one sees them, all these poor, helpless people,
+sitting cooped up in a church for an hour and a half being teased to be
+good, it is small wonder that it seems, or is coming to seem, to the
+clean-cut morally businesslike men and women we have to-day, a pitiful
+waste of time.
+
+ * * * * *
+
+I come to the second class of preachers I had in mind with more
+diffidence. My feelings about them are not so simple and rudimentary as
+my feelings about those who have teased me to be good.
+
+Any man who travels about, or who drops into churches wherever he
+happens to be from Sunday to Sunday, is almost sure to find in every
+city of considerable size at least one imperious capable baffling
+clergyman. If one is strictly honest and fair toward him, to say nothing
+of being a well-meant and hopeful human being who is living in the same
+world with him and who feels very imperfect too, finding any serious and
+honest fault with the sermon, or at least laying one's finger upon what
+the fault is, seems to be almost impossible. One simply comes out of
+the church in a nice, neat little glow of good-will and admiration, and
+with a strange, soothing, happy sense of new, fresh, convenient wisdom.
+
+The only fair way to criticise the preacher who belongs in this class
+seems to be to take ten years for it, go in regularly and get a little
+practice every Sunday. There are preachers who preach so well that the
+only way one can ever find what is the matter with their sermons is to
+sit quietly while they are preaching them, and look around at the
+people. One thinks as one looks around, "These people are what this man
+has done."
+
+They are the same people they were ten years ago.
+
+I often hear other sermons that are far easier to criticise. They are
+one-sided or narrow, but they make new people.
+
+I might not always like to be in a congregation when a man is preaching
+a sermon that makes new people, because he may be making people or kinds
+of people that at the time at least I do not need to be. But I naturally
+prefer, at least part of the time, a preacher who puts in, before he is
+through, some good work on me. There is a preacher in B---- who always
+arouses in me, whenever I am in the city, the same old, curious, hopeful
+feeling about him that this next one more time he is going to get to me,
+that I am going to be attended to. I cannot say how many times I have
+dropped in upon him in his big plain church, seen him with his hushed
+congregation all about him, all listening to him up to the last minute,
+each of them sitting all alone with his own soul, and with him, and with
+the ticking of the clock. And the sermon is always about the same. You
+see him narrowing the truth down wonderfully, ruthlessly, to You. You
+begin to see everything--to see all the arguments, all the
+circumstances, all the principles. You see them narrowing you down
+grimly, closing in upon you, converging you and all your little, mean
+life, driving you apparently at last into one helpless beautiful corner
+of doing right. You feel while you listen the old sermon-thrill you have
+felt before, a kind of intellectual joy in God, in the very brains of
+God; you think of how He has arranged right and wrong so cunningly, laid
+them all out so plain and so close beside each other for you to choose
+to be good. Then the benediction is pronounced over you, the sevenfold
+amen dies away over you, and you go home and do as you like.
+
+One sees the sermon for days afterward lying out there in calm and
+orderly memory, all so complete and perfect by itself. There does not
+really seem to be any need of doing anything more to it. It is what
+people mean probably by a "finished sermon." It is as if goodness had
+been put under a glass globe in a parlour. You go home proud to think of
+it, and proud of course to have such a sermon by you. But you would
+never think of touching such a complete and perfect thing during the
+week the way you would a poorer sermon, disturbing it hopefully or
+mussing it over, trying to work some of it into your own life.
+
+ * * * * *
+
+So much for the first two types of preachers: the preachers who stand
+before us Sunday morning with goodness placed beside them in a dense
+darkness while they talk, and who tease us to look at it in the darkness
+and to take some; and those who stand, a cold white light all about
+them, and use pointers and blackboards and things--maps of goodness,
+great charts of what people ought to be like--and who make one see each
+virtue just where it belongs as a kind of dot, like cities in a
+geography, and who leave us with the pleasant feeling of how sweet and
+reasonable God is, or rather would be if anybody would pay any attention
+to Him.
+
+ * * * * *
+
+I have already hinted at the qualities of the third class of
+preachers--those who make me want to be good. They seem to throw
+goodness as upon a screen, some vast screen of the world, of this real
+world about me. They turn their souls, like still stereopticons, upon
+the faces of men--men who are like the men and women I know. I go about
+afterward all the week seeing their sermons in the street. Everybody I
+see, everything that comes up Monday, Tuesday, Wednesday, the very
+patterns of the days and nights, of my duties and failures, keep coming
+up, reminding me to be good. I may start in--I often do--with such a
+preacher, criticising him, but he soon gets me so occupied criticising
+myself and so lost in wondering how this something that he has and sees
+just beyond us, just beyond him, just beyond me, can be had for other
+people, and how I can have some of it for myself, that I forget to
+criticise. He searches my soul, makes me a new being in my presence
+before my eyes--that is, a new being toward some one subject, or some
+one possibility in the world. He helps me while in his presence to
+accomplish the supreme thing that one man can ever do for another. He
+helps me to get my own attention. He makes me see a set of particular
+things that I immediately, before his next sentence, am trying to find
+means to do. He does not attract my attention toward what he wants, like
+a preacher who teases; nor does he attract my attention to what God
+wants, like the preacher with the charts of goodness. He succeeds in
+attracting and holding down my attention to what I really want for
+myself or others, and to what I propose to get.
+
+The imagination of crowds is convinced only by men who have real genius
+for expression, for making word-pictures of real things, men who have
+what might be called moving-picture minds, and who are so picturesque
+and vivid that when they talk to people about goodness they have seen,
+everybody feels as if they had been there. It has to be admitted that
+this type of preacher, who has a kind of genius, and has developed an
+art form for expressing goodness in words, is necessarily an exceptional
+man. And it is unreasonable and unfair in the public to expect a man to
+get up in the pulpit and, with no costume and no accessories, merely
+with a kind of shrewd holiness or divination into human nature, present
+goodness so that we seem to be there. It is small wonder that a man who
+finds he is expected to be a kind of combination of biograph, brother,
+spiritual detective, and angel all in one, in order to do his work
+successfully has days of feeling that he has joined the ranks of The
+Impossible Profession.
+
+
+
+
+CHAPTER VIII
+
+MAKING GOODNESS HURRY
+
+
+Perhaps it has leaked out to those who have been following these pages
+thus far, that I am merely at best, if the truth were known, a kind of
+reformed preacher.
+
+I admit it. Many other people are. We began, owing to circumstances,
+with the idea of getting people to take up goodness by talking about it.
+
+But we have grown discouraged in talking to people about goodness. More
+and more, year by year, we have made up our minds, as I have hinted, to
+lie low and to keep still and show them some.
+
+And I can only say it again, as I have said it before, if everybody in
+the world could know my plumber or pay a bill to him, the world would
+soon begin, slowly but surely, to be a very different place.
+
+The first time I saw B---- I had asked him to come over to arrange with
+regard to putting in new waterpipes from the street to my house. The old
+ones had been put in no one could remember how many years before, and
+the pressure of water in the house, apparently from rust in the pipes,
+had become very weak. After a minute's conversation I at once engaged
+B---- to put in the new and larger pipes, and he agreed to dig open the
+trench (about two hundred feet long, and three feet deep) and put the
+pipes in the next day for thirty-five dollars. The next morning he
+appeared as promised, but, instead of going to work, he came into my
+study, stood there a moment before my eyes, and quietly but firmly threw
+himself out of his job!
+
+There was no use in spending thirty-five dollars, he said. He had gone
+to the City Water Works Office and told them to look into the matter and
+see if the connection they had put in at the junction of my pipe with
+the main in the street did not need attention. They had found that a new
+connection was necessary. They would see that a new one was put in at
+once. They were obliged to do it for nothing, he said; and then,
+slipping (figuratively speaking) thirty-five dollars into my pocket, he
+bowed gravely and was gone.
+
+B---- knew absolutely and conclusively (as any one would with a look)
+that I was not the sort of person who would ever have heard of that
+blessed little joint out in the street, or who ever would hear of it or
+who would know what to do with it if he did.
+
+ * * * * *
+
+Sometimes I sit and think of B---- in church, or at least I used to,
+especially when his bill had just come in. It was always a pleasure to
+think of paying one of B----'s bills--even if it was sometimes a
+postponed one. You always knew, with B----, that he had made that bill
+out to you as if he had been making out a bill to himself.
+
+Not such a bad thing to think about during a sermon.
+
+I do not deny that I do lose a sentence now and then in sermons; and
+while, as every one knows, the sermons I have been provided with in the
+old stone church have been of a rare and high order, there have, I do
+acknowledge, been bad moments--little sudden bare spots or streaks of
+abstraction--and I do not deny that there have been times when I could
+not help feeling, as I sat listening, like sending around Monday morning
+to the parsonage--my plumber. One could not help thinking what Dr. ----
+if he once got started on a plumber like B---- (had had him around
+working all the week during a sermon) could do with him.
+
+I have a shoemaker, too, who would help most ministers. I imagine he
+would point up their sermons a good deal--if they had his shoes on.
+
+Perhaps shoes and pipes and things like these will be looked upon soon
+to-day as constituting the great, slow, modest, implacable spiritual
+forces of our time.
+
+At all events, this is the most economical, sensible, thorough way (when
+one thinks of it) that goodness can be advertised.
+
+
+
+
+CHAPTER IX
+
+TOUCHING THE IMAGINATION OF CROWDS
+
+
+A man's success in business to-day turns upon his power of getting
+people to believe he has something that they want.
+
+Success in business, in the last analysis, turns upon touching the
+imagination of crowds. The reason that preachers in this present
+generation are less successful in getting people to want goodness than
+business men are in getting them to want motor-cars, hats, and pianolas,
+is that business men as a class are more close and desperate students of
+human nature, and have boned down harder to the art of touching the
+imaginations of crowds.
+
+When one considers what it is that touches a crowd's imagination and how
+it does it, one is bound is admit that there is not a city anywhere
+which has not hundreds of men in it who could do more to touch the
+imagination of crowds with goodness than any clergyman could. A man of
+very great gifts in the pulpit, a man of genius, even an immortal
+clergyman, could be outwitted in the art of touching the imagination of
+crowds with goodness by a comparatively ordinary man in any one of
+several hundred of our modern business occupations.
+
+There is a certain nation I have in mind as I write, which I do not like
+to call by name, because it is struggling with its faults as the rest of
+us are with ours. But I do not think it would be too much to say that
+this particular nation I have in mind--and I leave the reader to fill in
+one for himself, has been determined in its national character for
+hundreds of years, and is being determined to-day--every day, nearly
+every minute of every day, except when all the people are asleep--by a
+certain personal habit that the people have. I am persuaded that this
+habit of itself alone would have been enough to determine the fate of
+the nation as a third-rate power, that it would have made it always do
+things with small pullings and haulings, in short breaths, and
+hand-to-mouth insights--a little jerk of idealism one day, and a little
+jerk of materialism the next--a kind of national palavering, and
+see-sawing and gesturing, and talking excitedly and with little
+flourishes. It is a nation that is always shrugging its shoulders, that
+almost never seems to be capable of doing a thing with fine directness,
+with long rhythms of purpose or sustained feeling; and all because every
+man, woman, and child in the country--scores of generations of them for
+hundreds of years--has been taught that the great spiritual truth or
+principle at the bottom of correctly and beautifully buying a turnip is
+to begin by saying that you do not want a turnip at all, that you never
+eat turnips, and none of your family, and that they never would. The
+other man begins by pointing out that he is never going to sell another
+turnip as long as he lives, if he can help it. Gradually the facts are
+allowed to edge in until at last, and when each man has taken off God
+knows how much from the value of his soul, and spent two shillings'
+worth of time on keeping a halfpenny in his pocket, both parties
+separate courteously, only to carry out the same spiritual truth on a
+radish perhaps or a spool of thread, or it may be even a house and lot,
+or a battleship, or a war, or a rumour of a war, with somebody.
+
+The United States, speaking broadly, is not like this. But it might have
+been.
+
+In the United States some forty years ago, being a new country, and
+being a country where everything a man did was in the nature of things,
+felt to be a first experiment, everybody felt democratic and
+independent, and as if he were making the laws of the universe just for
+himself as he went along.
+
+There was a period of ten years or so in which every spool of thread and
+bit of dress goods--everything that people wore on their bodies or put
+in their months, and everything that they read, came up and had to be
+considered as an original first proposition, as if there never had been
+a spool of thread before, as if each bit of dress goods was, or was
+capable of being, a new fresh experiment, with an adventurous price on
+it; and before we knew it a moral nagging and edging and hitching had
+set in, and was fast becoming in America an American trait, and fixing
+itself by daily repetition upon the imagination of the people.
+
+The shopping of a country is, on the whole, from a psychologist's point
+of view, the most spiritual energy, the most irrevocable, most
+implacable meter there can ever be of the religion a country really has.
+
+There was no clergyman in America who could have made the slightest
+impression on this great national list or trend of always getting things
+for less than they were worth--this rut of never doing as one would be
+done by. What was there that could be done with an obstinate, pervasive,
+unceasing habit of the people like this?
+
+What was there that could be done to touch the imagination of the crowd?
+
+Six thousand women a day were going in and out of A.T. Stewart's great
+store on Broadway at that time. A.T. Stewart announced to New York
+suddenly in huge letters one day, that from that day forward there
+should be one price for everything sold in his store, and that that
+price would be paid for it by everybody.
+
+A.T. Stewart's store was the largest, most successful, original, and
+most closely watched store in America.
+
+The six thousand women became one thousand.
+
+Then two thousand. Some of them had found that they finished their
+shopping sooner; the better class of women, those whose time was worth
+the most, and whose custom was the largest, gradually found they did not
+want to shop anywhere else. The two thousand became three thousand, four
+thousand, six thousand, ten thousand, twelve thousand.
+
+Other department stores wanted the twelve thousand to come to them. They
+announced the one price.
+
+Hardware stores did it. Groceries announced one price. Then everybody.
+
+Not all the clergymen in America, preaching every Sunday for months,
+could have done very much in the way of seriously touching the
+imagination of the crowd on the moral unworthiness, the intellectual
+degradation, the national danger of picking out the one thing that
+nearly all the people all do, and had to do, all day, every day, and
+making that thing mean, incompetent, and small. No one had thought out
+what it would lead to, and how monstrous and absurd it was and would
+always be to have a nation have all its people taking every little thing
+all day, every day, that they were buying, or that they were
+selling--taking a spool of thread, for instance--and packing it, or
+packing their action with it, as full of adulterated motives and of
+fresh and original ways of not doing as they would be done by as they
+could think up--a little innocent spool of thread--wreaking all their
+sins and kinds of sins on it, breaking every one of the ten commandments
+on it as an offering....
+
+It was A.T. Stewart, a very ordinary-looking, practical man in a plain,
+everyday business, who arrested the attention of a nation and changed
+the habit of thought and trend of mind of a great people, and made them
+a candid, direct people, a people that went with great sunny prairies
+and high mountains, a yea and nay people, straightforward, and free from
+palavering forever. A.T. Stewart was accustomed, in his own personal
+dealings from day to day, to cut people short when they tried to heckle
+with him. He liked to take things for granted, drive through to the
+point, and go on to the next one. This might have ended, of course, in a
+kind of _cul de sac_ of being a merely personal trait in a clean-cut,
+manful, straightforward American gentleman; and if Stewart had been a
+snob or a Puritan, or had felt superior, or if he had thought other
+people--the great crowds of them who flocked through his store--could
+never expect to be as good as he was, nothing would ever have come of
+it.
+
+It is not likely that he was conscious of the long train of spiritual
+results he had set in motion; of the way he had taken the habit of mind,
+the daily, hourly psychology of a great people, and had wrought it
+through with his own spirit; or of the way he had saved up, and set
+where it could be used, everyday religion in America, and had freed the
+business genius of a nation for its most characteristic and most
+effective self-expression.
+
+He merely was conscious that he could not endure palavering in doing
+business himself, and that he would not submit to being obliged to
+endure it, and he believed millions of people in America were as
+clean-cut and straightforward as he was.
+
+And the millions of people stood by him.
+
+Perhaps A.T. Stewart touched the imagination of the crowd because he had
+let the crowd touch his and had seen what crowds, in spite of
+appearances, were really like.
+
+The enterprise of touching the imagination of the crowd with goodness,
+which is being conducted every day on an enormous scale around us, has
+to be carried on, like all huge enterprises, by men who are in a large
+degree unconscious of it. There are few department stores in England or
+America that would expect to be called pious, but if one is deeply and
+obstinately interested in the Golden Rule, and in getting crowds of
+people to believe in it at a time, it is impossible not to think what
+sweeps of opportunity department stores would have with it--with the
+Golden Rule. With thousands of people flowing in and out all the week,
+and with hundreds of clerks to attend to it, eight hours a day, there
+would hardly seem to be any limit to what such a store could do in
+making the Golden Rule a direct, a pointed and personal thing, a thing
+that could not be evaded and could not be forgotten by thousands of
+people. The same people all going in and out of department stores, vast
+congregations of them, eight hours a day, which ministers can only get
+at in small lots, three hundred or so, twenty minutes a week, and can
+only get at with words even then--all of them being convinced in terms
+they understand, and in terms they keenly feel, convinced in hats that
+they will see over and over again, convinced in velvets that they are
+going to put on and off for years, in laces, in waistcoats, shoes, in
+dining-room chairs, convinced in the very underclothes next to their
+skins, the clothes they sleep in all night, in the very plates on which
+they eat, while all the time they keep remembering, or being reminded,
+just how the things were bought, and just what was claimed for them and
+what was not claimed for them, and thinking how the claims came true or
+how they did not.
+
+ * * * * *
+
+I just saw lying on the table as I came through the hall a moment ago a
+hat which (out of all the long rows of hats I can see faintly reaching
+across the years) will always be to me a memorable hat. I am free to say
+that, after all the ladies it has been taken off to, my great memory of
+that hat is now and always will be, as long as I live, the department
+store at which I bought it, and the things the department store, before
+I got through with it, managed to make the hat say.
+
+I had been in the store the day before and selected, in broad daylight,
+with a big mirror staring me out of countenance, a hat which was a
+quarter of a size too large. To clinch the matter, I had ordered four
+ventilating holes to be punched in it, and had it sent to my rooms to be
+my hat--implacably my hat as I supposed, for better for worse, for
+richer for poorer--always. The next morning, after standing before a
+mirror and trying hopefully for a few minutes to see if I could not look
+more intelligent in the hat, I returned to the store firmly. I had made
+up my mind that I would keep from looking the way that that hat made me
+look, at any cost. The store was not responsible according to the letter
+either for the hat or for the way I looked in it. I had deliberately
+chosen it, looked at myself in cold blood in it, had those dreadful,
+irremovable, eternal air-holes dug into it. I would buy a new one. I
+jumped into a cab, and a moment after I arrived I found myself before
+the clerk from whom I had bought it, with a new one on my head, and was
+just reaching into my pocket for my purse when, to my astonishment, I
+heard, or seemed to hear, the great Department Store Itself, in the
+gentle accents of a young man with a yellow moustache, saying: "I'm
+sorry"--all seven storys of it gathering itself up softly, apparently,
+and saying "I'm sorry!" The young man explained that he was afraid the
+hat was wrong the day before, and thought he ought to have told me so,
+that the store would not want me to pay for the mistake.
+
+I came home a changed man. I had been hit by the Golden Rule before in
+department stores, but always rather subtly--never with such a broad,
+beautiful flourish! I made some faint acknowledgment, I have forgotten
+what, and rushed out of the store.
+
+But I have never gone past the store since, on a 'bus, or in a taxi, or
+sliding through the walkers on the street, but I have looked up to
+it--to its big, quiet windows, its broad, honest pillars fronting a
+world.
+
+I take off my hat to it.
+
+But it gave me more than a hat.
+
+I think what a thousand department stores, stationed in a thousand
+places on this old planet, could do in touching the imagination of the
+world--every day, day by day, cityfuls at a time.
+
+I had found a department store that had absolutely identified itself
+with my interests, that could act about a hat the way a wife would--a
+department store that looked forward to a permanent relation with me--a
+great live machine that could be glad and sorry--that really took me in,
+knew how I felt about things, cared how I looked as I walked down the
+street. Sometimes I think of the poor, wounded, useless thing I took
+back to them, those pitiless holes punched in it--just where no one
+else would ever have had them. I am human. I always feel about the
+store, that great marble and glass Face, when I go by it now as if, in
+spite of all the difficulties, it wanted me--to be beautiful! I at least
+feel and know that the people who were the brain, the daily moving
+consciousness behind the face--wanted me to be a becoming customer to
+them. They did not want to see me coming in, if it could possibly be
+helped, in that hat any more!
+
+ * * * * *
+
+I have told this little history of a gray hat, not because it is in any
+way extraordinary, but because it is not. The same thing, or something
+quite like it, expressing the same spirit, might have happened in any
+one of the best hundred department stores in the world.
+
+Most people can remember a time, only a very little while ago, when
+clerks in our huge department stores or selling machines were not
+expected to be people who would think of things like this to do, or who
+would know how, or who would think to consider them good business if
+they did.
+
+The department store that based its success on selecting clerks of a
+high order of human insight, that paid higher wages to its clerks for
+their power of being believed in, for their personal qualities and their
+shrewdness in helping people and a gift for discovering mutual interests
+with everybody and for founding permanent human relations with the
+public, had not been thought of a little while ago.
+
+All that had been thought of was the appearance of these things. It was
+an employer's business, speaking generally, to get all he could out of
+his clerks and have them get as little as possible out of him. It was
+their business in their turn to get as much money out of the public as
+they could get, and to give the public as little in return as they
+dared.
+
+The type of employer who liked to do business in this way, and who
+believed in it, crowed over the world nearly everywhere as the Practical
+Man. And for the time being certainly it has to be admitted that he
+seemed the most successful. Naturally there came to be a general
+impression among the people that only certain lower orders of life and
+character could be employed, or could stand being employed, in the great
+department stores.
+
+I used often to go into ----'s. Everybody remembers it. I went in, as a
+rule, in a helpless, waiting, married way, and as a mere attaché of the
+truly wise and good. All I ever did or was expected to do was to stand
+by and look wise and discriminating a minute about dress goods, when
+spoken to. I used to put in my time looking behind the counters--all
+those busy, pale, yellow-lighted people in little holes or stalls trying
+to be human and natural in that long, low, indoor street of theirs,
+crowds of women staring by them and picking at things. Always that
+moving sidewalk of questions--that dull, eager stream of consciousness
+sweeping by. No sunlight--just the crowds of covetousness and
+shrewdness. I used to wonder about the clerks, many of them, and what
+they would be like at home or under an apple tree or each with a bit of
+blue sky to go with them. They used to seem in those days, as I looked,
+mostly poor, underground creatures living in a sort of Subway of Things
+in a hateful, hard, little world of clothes, each with his little study
+or trick or knack of appearances, standing there and selling people
+their good looks day after day at so much a yard.
+
+To-day, in a hundred cities one can go into department shops where one
+would get, standing and looking on idly, totally different impressions.
+There are hundreds of thousands of young men and women who have made
+being a clerk a new thing in the world. The public has already had its
+imagination touched by them, and is beginning to deal with clerks, as a
+class, on a different level.
+
+This has been brought to pass because the employer has been thought of,
+or has thought of himself, who engages and pays for in clerks the
+highest qualities in human nature that he can get. He picks out and puts
+in power, and persuades to be clerks, people who would have felt
+superior to it in days gone by--men and women who habitually depend for
+their efficiency in showing and selling goods upon their more generous
+emotions and insights, their imaginations about other people. They
+gather in their new customers, and keep up their long lists of old and
+regular customers, through shrewd visions of service to people, and
+through a technical gift for making the Golden Rule work.
+
+When one looks at it practically, and from the point of view of all the
+consequences, a bargain is the most spiritual, conclusive, most
+self-revealing experience that people can have together. Every bargain
+is a cross-section in three tenses of a man. A bargain tells everything
+about people--who they are, and what they are like. It also tells what
+they are going to be like unless they take pains; and it tells what they
+are not going to be like too sometimes, and why.
+
+The man who comes nearest in modern life to being a Pope, is the man who
+determines in what spirit and by what method the people under him shall
+conduct his bargains and deal with his customers. ----, at the head of
+his department store, has a parish behind his counters of twenty-five
+hundred men and women. He is in the business of determining their
+religion, the way they make their religion work, eight hours a day, six
+days a week. He seems to me to be engaged in the most ceaseless, most
+penetrating, most powerful, and most spiritual activity of the world. He
+is really getting at the imaginations of people with his idea of
+goodness. If he does not work his way through to a man's imagination one
+minute or one day, he does the next. If he cannot open up a man's
+imagination with one line of goods, he does it with another. If he
+cannot make him see things, and do as he would be done by, with one kind
+of customer, another is moved in front of him presently, and another,
+and another--the man's inner substance is being attacked and changed
+nearly every minute every day. There is nothing he can do, or keep from
+doing, in which his employer's idea of goodness does not surround,
+besiege, or pursue him. Every officer of the staff, every customer who
+slips softly up to the counter in front of him makes him think of the
+Golden Rule in a new way or in some shading of a new way--confronts him
+with the will, with the expectation, with the religion of his employer.
+
+In ----'s store (where I looked in a moment yesterday) one thousand of
+the two thousand five hundred clerks are men. If I were a minister
+wondering nearly every day how to work in for my religion a fair chance
+at men, I should often look wistfully from over the edge of my pulpit, I
+imagine, to the head of ----'s department store, sitting at that quiet,
+calm, empty looking desk of his in his little office at the top of his
+big building in ---- Street, with nothing but those little six or seven
+buttons he softly puts his thumbs on connecting him with a thousand
+men.
+
+And he does not even need the buttons. Every man knows and feels,
+personally and intimately, what the man at the desk is asking him to do
+with a particular customer who stands before him at the moment. As soon
+as the customer is there, the man at the desk practically is there too.
+His religion works by wireless, and goes automatically, and as from a
+huge stored-up reservoir, to all that happens in the place. He makes
+regularly with his idea of goodness anywhere from twenty to sixty
+pastoral calls (with every sale they make) on a thousand men a day. He
+is not dependent, as the ordinary minister often is, on their dying, or
+on their babies, or on their wives, for a chance to get at men with his
+religion.
+
+If I wanted to take a spiritual census of modern civilization and get at
+the actual scientific facts, what we would have to call, probably the
+foot-tons of religion in the world to-day, I would not look for them in
+the year-books of the churches, I would get them by going about in the
+great department stores, by moving among the men and women in them day
+after day, and standing by and looking on invisibly. Like a shadow or a
+light I would watch them registering their goodness daily, hourly, on
+their counters, over their counters, measuring out their souls before
+God in dress goods, shoes, boas, hats, silk, and bread and butter!
+
+This may not be true of the Orient, but it is true, and getting to be
+more true every day, of Europe and America.
+
+It is especially true of America. In the things which we borrow in
+America, we are far behind the rest of the world. It is to the things
+that we create, that we must look alone, for our larger destiny, and our
+world-service.
+
+Naturally, in so far as civilization is a race of borrowing, nations
+like England and France and Germany a few hundred miles apart from one
+another, set the pace for a nation that is three thousand miles away
+from where it can borrow, like the United States. It is a far cry from
+the land of the Greeks with their still sunny temples and dreams, and
+from England with its quiet-singing churches, to New York with its
+practical sky-scraping hewing prayer!
+
+New York--scooping its will out of the very heavens!
+
+New York--the World's last, most stern, perhaps most manful prayer of
+all--half-asking and half-grasping out of the hand of God!
+
+Here is America's religion! Half afraid at first, half glad, slowly,
+solemnly triumphant, as on the edge of an abyss, I have seen America's
+religion! I have seen my brother Americans hewing it out--day by day,
+night by night, have I seen them--in these huge steel sub-cellars of the
+sky!
+
+I have accepted the challenge.
+
+If it is not a religion, then it shall be to us a religion to make it a
+religion.
+
+The Metropolitan Tower with its big clock dial, with its three stories
+of telling what time it is, and its great bell singing hymns above the
+dizzy flocks of the skyscrapers, is the soul of New York, to me.
+
+If one could see a soul--if one could see the soul of New York, it would
+look more like the Metropolitan Tower than anything else.
+
+It seems to be trying to speak away up there in the whiteness and the
+light, the very soul of the young resistless iron-hearted city.
+
+I write as an American. To me there is something about it as I come up
+the harbour that fills my heart with a big ringing, as if all the world
+were ringing, ringing once more--ringing all over again--up in this
+white tower of ours in its new bit of blue sky! I glory in England with
+it, in Greece, in Bethlehem. It is as an outpost on Space and Time, for
+all of us gathering up all history in it softly--once more and pointing
+it to God!
+
+It is the last, the youngest-minded, the most buoyant tower--the mighty
+Child among the steeples of the world. The lonely towers of Cologne
+stretching with that grave and empty nave against the sky, out of that
+old and faded region of religion, far away, tremulously send greetings
+to it--to this white tower in the west--to where it goes up with its
+crowds of people in it, with business and with daily living and hoping
+and dying in it, and strikes heaven!
+
+It may be perhaps only the American blood in me. Perhaps it is raw and
+new to be so happy. I do not know. I only know that to me the
+Metropolitan Tower is saying something that has been never quite said
+before--something that has been given in some special sense to us as a
+trust from the world. It is to me the steeple of democracy--of our
+democracy, England's democracy--the world's democracy. The hollow domes
+of Sts. Peter and Paul, and all the rest with their vague, airy
+other-worldliness, all soaring and tugging like so many balloons of
+religion and goodness, trying to get away from this world--are not to me
+so splendid, so magnificently wilful as the Metropolitan Tower--as the
+souls of these modern, heaven-striking men, taking the world itself, at
+last, its streets of stone, of steel, its very tunnels and lifting them
+up as blind offerings, as unbounded instincts, as prayers, as songs to
+heaven!
+
+I worship my country, my people, my city when I hear the big bell in it
+and when I look up to where the tower is in that still place like a
+sea--look up to where that little white country belfry sits in the
+light, in the dark above the vast and roaring city!
+
+To me, the Metropolitan Tower, sweeping up its prayer out of the streets
+the way it does, and doing it, too, right beside that little safe,
+tucked-in, trim, Sunday religion of the Madison Square Presbyterian
+Church, lifts itself up as one of the mighty signs and portents of our
+time. Have I not heard the bell tolling to the people in the midst of
+business and singing great hymns? A great city lifts itself and prays in
+it--prays while it sings and clangs so absent-looking below.
+
+I like to go out before going to sleep and take a look at it--one more
+look before I sleep, upon the tower, strong, unyielding, alive, sinewy,
+imperturbable, lifting up within itself the steel and soul of the world.
+I am content to go to sleep.
+
+It is a kind of steeple of the business of this world. I would rather
+have said that business needed a steeple before until I saw the
+Metropolitan Tower and heard it singing above the streets. But I had
+always wanted (without knowing it), in a modern office building, a great
+solemn bell to remind us what the common day was. I like to hear it
+striking a common hour and what can be done in it. I stop in the street
+to listen--to listen while that great hive of people tolls--tolls not the
+reveries of monks above the roofs of the skyscrapers, but the religion
+of business--of the real and daily things, the seriousness of the mighty
+street and the faces of the men and the women.
+
+
+
+
+CHAPTER X
+
+THE STUPENDOUS, THE UNUSUAL, THE MONOTONOUS, AND THE SUCCESSFUL
+
+
+The imagination of crowds may be said to be touched most successfully
+when it is appealed to in one of four ways:
+
+ THE STUPENDOUS. THE UNUSUAL. THE MONOTONOUS. THE SUCCESSFUL.
+
+Of these four ways, the stupendous, or the unusual, or the successful
+are the most in evidence, and have something showy about them, so that
+we can look at them afterward, and point out at a glance what they have
+done. But probably the underhold on the crowd, the real grip on its
+imagination, the one which does the plain, hard, everyday work on a
+crowd's ideals, which determines what crowds expect and what crowds are
+like inside--is the Monotonous.
+
+The man who tells the most people what they shall be like in this world
+is not the great man or the unusual man. He is the monotonous man.
+
+He is the man, to each of us, who determines the unconscious beat and
+rhythm with which we live our daily lives.
+
+If we wanted to touch the imaginations of crowds, or of any particular
+crowd, with goodness, the best way to do it would probably be, not to go
+to the crowd itself, but to the man who is so placed that he determines
+the crowd's monotony, the daily rhythm with which it lives--the man, if
+we can find him, who arranges the crowd's heart-beat.
+
+It need not take one very long to decide who the man is who determines
+the crowd's heart-beat. The man who has the most dominion over the
+imaginations of most of us, who stands up high before us out in front of
+our lives, the man who, as with a great baton, day after day, night
+after night, conducts, as some great symphony, the fate of the world
+above our heads, who determines the deep, unconscious thoughts and
+motives, the inner music or sing-song, in which we live our lives, is
+the man to whom we look for our daily bread.
+
+It is the men with whom we earn our money who are telling us all
+relentlessly, silently, what we will have to be like. The men with whom
+we spend it, who sell things to us, like the department stores, those
+huge machines of attention, may succeed in getting great sweeps of
+attention out of crowds at special times, by appealing to men through
+the unusual and through the stupendous or the successful. But what
+really counts, and what finally decides what men and what women shall
+be, what really gets their attention unfathomably, unconsciously, is the
+way they earn their money. The feeling men come to have about a fact, of
+its being what it is, helplessly or whether or no--the feeling that they
+come to have about something, of its being immemorially and innumerably
+the same everywhere and forever, comes from what they are thinking and
+the way they think while they are earning their money. It is out of the
+subconscious and the monotonous that all our little heavens and hells
+are made. It is our daily work that becomes to us the real floor and
+roof of living, hugs up under us like the ground, fits itself down over
+us, and is our earth and sky. The man with whom we earn our money, the
+man who employs us, his thinking or not thinking, his "I will" and "I
+won't," are the iron boundaries of the world to us. He is the skylight
+and the manhole of life.
+
+The monotonous, the innumerable and over and over again, one's desk,
+one's typewriter, one's machine, one's own particular factory window,
+the tall chimney, the little forever motion with one's hand--it is
+these, godlike, inscrutable, speechless, out of the depths of our
+unconsciousness and down through our dreams, that become the very breath
+and rumble of living to us, domineer over our imaginations and rule our
+lives. It is decreed that what our Employers think and let us know
+enough to think shall be a part of the inner substance of our being. It
+shall be a part of growing of the grass to us, and shall be as water and
+food and sleep. It shall be to us as the shouts of boys at play in the
+field and as the crying of our children in the night. To most men
+Employers are the great doors that creak at the end of the world.
+
+It is not the houses that people live in, or the theatres that they go
+to, or the churches to which they belong, or the street and number--the
+East End look or the West End look the great city carves on the faces of
+these men I see in the street--that determines what the men are like.
+
+Their daily work lies deeper in them than their faces. One finds one's
+self as one flashes by being told things in their walk, in the way they
+hold their hands and swing their feet.
+
+And what is it their hands and feet, umbrellas, bundles, and the
+wrinkles in their clothes tell us about them?
+
+They tell us how they earn their money. Their hopes, their sorrow, their
+fears and curses, their convictions, their very religions are the
+silent, irrevocable, heavenly minded, diabolical by-products of what
+their Employers think they can afford to let them know enough to think.
+
+ "Fight for yourselves. Your masters hate you. They would shoot
+ you down like rabbits, but they need your labour for their
+ huge profits. Don't go in till you get your minimum. No Royal
+ Commission, no promise in the future. Leaders only want your
+ votes; they will sell you. They lie. Parliament lies, and will
+ not help you, but is trying to sell you. Don't touch a tool
+ till you get your minimum. Win, win, win! It is up to all
+ workers to support the miners."
+
+If a man happens to be an employer, and happens to know that he is not
+this sort of man, and finds that he cannot successfully carry on his
+business unless he can make five hundred men in his factory believe it,
+what can he do? How can he touch their imaginations? What language is
+there, either of words or of action, that will lead them to see that he
+is a really a fair-minded, competent employer, a representative of the
+interests of all, a fellow-citizen, a Crowdman, and that his men can
+afford to believe in him and coöperate with them?
+
+If they think he would shoot them down like rabbits, it is because they
+have not the remotest idea what he is really like. They have not noticed
+him. They have no imagination about him, have not put themselves in his
+place. How can he get their attention?
+
+
+
+
+CHAPTER XI
+
+THE SUCCESSFUL
+
+
+A little while ago I saw in Paris an American woman, the President of a
+Woman's Club (I imagined), who was doing as she should, and was going
+about in a cab appreciating Paris, drive up to the Louvre. Leaving her
+cab, though I wondered a little why she did, at the door, she hurried up
+the steps and swept into the gallery, taking her eleven-year-old boy
+with her. I came upon her several times. The Louvre did not interest the
+boy, and he seemed to be bothering and troubling his mother, and of
+course he kept trying very hard, as any really nice boy would, to get
+out; but she would not let him, and he wandered about dolefully, looking
+at his feet and at the floor, or at the guards, and doing the best he
+could. Finally she came over to him; there was a Murillo he must see--it
+was the opportunity of his life; she brought him over to it, and stood
+him up in front of it, and he would not look; she took his small brown
+head in her hands and steered it to the great masterpiece and held it
+there--on that poor, silent, helpless Murillo--until....
+
+I observed that she could steer his head; but I could not help thinking
+how much more she would have done if she had known how to steer it
+inside.
+
+The invention of the Megaphone, of the Cinema, and the _London Times_,
+and of the Bible, are all a part of the great, happy, hopeful effort of
+one part of this world to get the attention of the other part of it, and
+steer heads inside.
+
+This art of steering heads inside, which has come to be the secret art
+of all the other arts, the secret religion of all the religions, is
+also the secret of building and maintaining a civilization and a
+successful and permanent business. It is hard to believe how largely,
+for the last twenty years, it has been overlooked by employers as the
+real key of the labour problem--this art of steering people's heads
+inside.
+
+We have seen part of the truth. We have put in a good deal of time in
+finding fault with labouring men for thinking too much about themselves
+and about their class, and for emphasizing their wages more than their
+work, and for not having more noble and disinterested characters.
+Parliaments, clergymen, and employers have all been troubled for years
+about Labour, and they have been trying very hard on Sundays and through
+reports of speeches by members of Parliament in the daily press, and
+through laws, and through employers' associations, and through factory
+rules and fines, to get the attention of labouring men and lift their
+thoughts to higher things.
+
+A great many wise things have been said to Labour--masterpieces, miles
+of them as it were, whole Louvres of words have been hung upon their
+walls.
+
+But in vain!
+
+And all because we have merely taken the outside of the boy's head in
+our hands. We have not thought what was really going on in it. We have
+not tried to steer it inside. We have been superficial.
+
+It is superficial for a comfortable man with a bun in his pocket to talk
+to a starving man about having some higher motive than getting something
+to eat. Everybody sees that this is superficial, if we mean by it that
+his body is starving. But if we mean something more real and more
+terrible than that--that he is starving inside, that his soul is
+starving, that he has nothing to live for, no real object in getting
+something to eat--if we mean by it, in other words, that the man's
+imagination is not touched even by his own life, people take it very
+lightly.
+
+And it is the most important thing in the world. The one thing now
+necessary to society, to industry, is to get hold of the men who are in
+it, one by one, and touch their imaginations about themselves. We have
+millions of men working without their thoughts and expectations being
+ventilated or passed along, year after year.
+
+One sees these men everywhere one goes, in thousands of factories, doing
+their work without any draught. We already have tall chimneys for our
+coal furnaces; we have next to see the value of tall chimneys, great
+flues to the sky, on the lives and thought and the inner energies of
+men. The most obvious way to get a draught on a man, to get him to glow
+up and work is to cut through an opening in the top of his life.
+
+Just where to cut this opening, and just how to cut it in each man's
+life--each man considered as a problem by himself--is the Labour
+problem.
+
+There are certain general principles that might be put down in passing.
+To begin with, we must not feel ashamed to begin implacably with the
+actual man just as he is, and with the wants and the motives that he
+actually has. We should feel ashamed rather to begin in any other way.
+It would not be bright or thoughtful to begin on him with motives he is
+going to have; and it certainly would not be religious or worthy of us
+to try to make him begin with ours. Perhaps ours are better--for us.
+Perhaps, too, ours will be better for him when he is like us (if we can
+give him any reason to want to be). In the meantime, what is there that
+can honestly be called base in taking human nature as it is and in
+allowing a sliding scale of motives in people? Starving people and
+slaves, or people who are ugly and hateful, _i.e._, not really quite
+bright toward others, who impute mean, inaccurate motives to them, can
+only be patiently expected to have a very small area or even mote of
+unselfishness at first. A cross-section of our society to-day represents
+the entire geological formation of human nature for 40,000 years. We
+need but look on the faces of the men about us as we go down the street.
+All history is here this minute.
+
+We wish that Labour had better motives. We wish to get our workmen to
+understand us better and believe in us more and work for us harder.
+
+We agree that we must begin with them, if we propose to do this, where
+they are.
+
+Where are they?
+
+There are certain general observations that might seem to the point.
+
+1. If a man is a sane and sound man and works hard, he must feel that
+everything he does, every minute, is definitely connected with the main
+through-train purpose in his life.
+
+2. If the main purpose in his life is domestic and consists in having
+his family live well and giving his children a chance, he must feel and
+be absolutely sure when he is working better or working worse for his
+employer that he is working better or worse for himself and for those
+for whom he lives.
+
+3. In the ordinary labourer this domestic unselfishness or house
+patriotism is a kind of miniature public spirit. It is the elementary
+form of his national or human enthusiasm. It is the form of
+disinterestedness that has to be attended to in men first; and the way
+for society to get the labouring man to be public-spirited, to have the
+habit of considering the rights of others, is for society to have the
+habit of considering his rights in his daily work. An intelligent, live
+man must be allowed a little margin to practise being unselfish on, if
+only in the privacy of his own family. Unselfishness begins in small
+circles. The starving man must be allowed a smaller range of
+unselfishness than the man who has enough. It is not uncomplimentary or
+unworthy in human nature to admit that this is so--to demand that the
+human being who is starving must be allowed to be selfish. If he is not
+bright enough to be selfish when he is hungry he is dangerous to
+society. We ought to insist upon his being selfish, and help him in it.
+Virtue is a surplus.
+
+4. This is the first humble, stuttering speech the competent modern
+employer who proposes to express himself to his men, and get them to
+understand him and work with him, is going to make. He is going to pick
+out one by one every man in his works who has a decent, modest, manly
+desire to be selfish, and help him in it. He is going to do something or
+say something that will make the man see, that will make him believe for
+life, that the most powerful, the most trustworthy, the most far-sighted
+man he can find in the world to be his partner in being decently,
+soundly, and respectfully selfish--is his employer.
+
+No employer can expect to get the best work out of a man except by
+working down through to the inner organic desire in the man as a man,
+except by waking his selfishness up and by making it a larger, fuller,
+nobler, weightier selfishness, and turning the full weight of it every
+minute, every hour, on his daily work.
+
+The best language an employer can find to express this desire at first
+to his workmen, is some form of faithful, honest copartnership.
+
+5. The ordinary wage labourer has little imagination about other people
+because he is not allowed any about himself. The moment he is, and the
+moment his employer arranges his work so that he sees every minute all
+day that the work which he does for the firm 30 per cent. better counts.
+30 per cent. more on his own main purpose in life, his imagination is
+touched about himself and he begins to work like a human being. When a
+man has been allowed to work awhile as a human being he will begin to be
+human with a wider range. Being a partner touches the imagination and
+wakes the man's humanness up. He not only works better, but he loves his
+family better when he sees he can do something for them. He serves his
+town better and his lodge better when he sees he can do something for
+them.
+
+6. Being a partner wakes the man's imagination toward those who work
+with him, and toward the public and the markets and the goods and the
+cities where the goods go. He reads newspapers with a new eye. He
+becomes interested in people who buy the goods, and in people who do
+not. Why do they not? He gropes toward a general interest in human
+nature, and begins to live.
+
+7. A man who is being paid wages one night in a week, has his
+imagination touched about his work one night in the week. He is merely
+being a wage-earner. In being a partner he is being paid, and feels his
+pay coming in, every thirty seconds, in the better way he moves his
+hands or does not move his hands. This makes him a man.
+
+8. And, finally, as he knows he is being paid, and that he always will
+be paid, what he earns, he stops thinking of the sick, tired side of his
+work--the pay he gets out of it, and begins to love the work itself, and
+begins to be perfect in it for its own sake. This makes him a gentleman.
+
+9. Being a partner makes a man actively and keenly reasonable and
+practical, not only about his own labour, but about the superior value
+of other people with whom he works. He wants the best people in the best
+places. He begins to have a practical partner's imagination about the
+men who are over him, and about their knowing more than he does. If he
+is merely paid wages, he is superstitious, and jealous toward those who
+know more than he does. If he is paid profits, he is glad that they do,
+and strikes in and helps.
+
+10. Another complete range of motives is soon offered to the employee
+who is a partner. He feels the joy of being a part of a big, splendid
+whole, a disinterested delight and pride in others. He grows young with
+it, like a boy in school.
+
+Here is the factory over him, around him--his own vast hockey team--and
+over that is the nation, and over that is the world!
+
+An employer can touch the imagination of most men, of the rank and file
+of the people, ninety-nine times where other people can touch it once.
+And every time he touches it, he touches it to the point.
+
+If men in general do not believe to-day in religion and do not want it,
+it is because they have employers who have not seen any place in their
+business where they could get their religion in, and have kept the
+people (in the one place where they could really learn what religion is)
+from learning anything about it. The moment the more common employers
+see what the great ones see now, that business is the one particular
+place in this world where religion really works, works the hardest, the
+longest, and the best, works as it had never been dreamed a religion
+could be made to work before--the day school teachers of the world, put
+the Golden Rule in the Course everybody will know it.
+
+It only takes a moment's thought to see what the employers of the world
+could do with the Golden Rule the moment they take hold of it.
+
+One has but to consider what they have done with it already.
+
+One has but to consider the astounding way in the last fifteen years
+they have made everybody not believe in it.
+
+The employers of the world have been saying ten hours a day to everybody
+that the Golden Rule is a foolish, pleasant, inefficient, worsted motto
+on a parlour wall.
+
+Everybody has believed it.
+
+And now that the big employers are setting the pace and are saying
+exactly the opposite thing about the Golden Rule, now that all the
+employers are trying to get their employees to be efficient (to do by
+their employers as they would be done by), and now that they are trying
+to be efficient themselves (are trying to do to their employees as they
+would have their employees do to them), the Golden Rule is touching the
+imagination of crowds, and the crowd is seeing that the Golden Rule
+works. They watch it working every day in the things they know about.
+Then they believe in it for other things.
+
+
+
+
+CHAPTER XII
+
+THE NECKS OF THE WICKED
+
+
+A letter lies before me, one out of many others asking me how the author
+of "The Shadow Christ," which is a study of the religious values in
+suffering and self-sacrifice in this world, takes the low ground that
+honesty is the best policy.
+
+I know two kinds of men who believe that honesty is the best policy.
+
+These two men use exactly the same words "Honesty is the best policy."
+
+One man says it.
+
+The other man sings it.
+
+One man is honest because it pays.
+
+The other man is honest because he likes it.
+
+"Honesty is the best policy" as a motive cannot be called religious, but
+"Honesty is the best policy" as a Te Deum, as something a man sings in
+his heart every day about God, something he sings about human nature is
+religious, and believing it the way some men believe it, is an act of
+worship.
+
+It is like a great gentle mass.
+
+It is like taking softly up one's own planet and offering it to God.
+
+Here it is--the planet. Honesty is organized in the rocks on it and in
+the oak trees on it and in the people. The rivers flow to the sea and
+the heart of Man flows to God. On this one planet, at least, God is a
+success.
+
+Possibly it is because many other people beside myself have been slow in
+clearly making this distinction between "Honesty is the best policy" as
+a motive or a Te Deum, that I have come upon so many religious men and
+women in the last two or three years, who, in the finest spirit, have
+seemed to me to be doing all that they could to discourage everybody
+especially to discourage me, about the Golden Rule.
+
+The first objection which they put forward to the Golden Rule is that it
+is a failure.
+
+When I try to deal with this or try to tell them about Non-Gregarious,
+the second objection that they put forward is, that it is a success.
+
+If they cannot discourage me with one of these objections they try to
+discourage me with the other.
+
+They point to the Cross.
+
+Some days I cannot help wondering what Christ would think if He were to
+come back and find people, all these good Christian people everywhere
+using the Cross--the Cross of all things in the world as an objection to
+the Golden Rule and to its working properly, or as a general argument
+against expecting anything of anybody.
+
+I do not know that I have any philosophy about it that would be of any
+value to others.
+
+I only know that I am angry all through when I hear a certain sort of
+man saying, and apparently proving, that the Golden Rule does not work.
+
+And I am angry at other people who are listening with me because they
+are not angry too.
+
+Why are people so complacent about crosses? And why are they willing to
+keep on having and expecting to have in this world all the good people
+on crosses? Why do they keep on treating these crosses year after year,
+century after century, in a dull tired way as if they had become a kind
+of conventionality of God's, a kind of good old church custom, something
+that He and the Church by this time, after two thousand years, could not
+really expect to try to get over or improve upon?
+
+I do not know that I ought to feel as I do.
+
+I only know that the moment I see evil triumphing in this world, there
+is one thing that that evil comes up against.
+
+It comes up against my will.
+
+My will, so far as it goes, is a spiritual fact.
+
+I do not argue about it, nor do I know that I wish to justify it. I
+merely accept my will as it is, as one spiritual fact.
+
+I propose to know what to do with it next.
+
+The first thing that I have done, of course, has been to find out that
+there are millions of other so-called Christian people who have
+encountered this same fact that I have encountered.
+
+There are at least some of us who stand together. Our wills are set
+against having any more people die on crosses in this world than can be
+helped. If there is any kind of skill, craftmanship, technique,
+psychology, knowledge of human nature which can be brought to bear,
+which will keep the best people in this world not only from being, but
+from belonging on crosses in it, we propose to bring these things to
+bear. We are not willing to believe that crowds are not inclined to
+Goodness. We are not willing to slump down on any general slovenly
+assumption about the world that goodness cannot be made to work in it.
+
+If goodness is not efficient in this world we will make it efficient.
+
+Our reason for saying this is that we honestly glory in this world. We
+believe that at this moment while we are still on it, it is in the act
+of being a great world, that it is God's world, and in God's Name we
+will defend its reputation.
+
+We do not deny that it may be better spiritual etiquette, more heroic
+looking and may have a certain moral grace, so far as a man himself is
+concerned, if the world makes him suffer for being honest. But after all
+he is only one man, and whether he dislikes his suffering or likes it
+and feels fine and spiritual over it, it is only one man's suffering.
+
+But why is it that when the world makes a man suffer, everybody should
+seem always to be thinking of the man? Why does not anybody think of the
+world?
+
+Is not the fact that a whole world, eternal and innumerable, is supposed
+to be such a mean, dishonest sort of a world that it will make a man
+suffer for being good a more important fact than the man's suffering is?
+It seems to me to be taking not lower but higher ground when one insists
+on believing in the race one belongs to and in believing that it is a
+human race that can be believed in. After two thousand years of Christ,
+it is a lazy, tired, anæmic slander on the world to believe that it does
+not pay to be good in it. The man who believes it, and acts as if he
+believed it, is to-day and has been from the beginning of time the
+supreme enemy of us all. He is guilty before heaven and before us all
+and in all nations of high treason to the human race. One of the next
+most important things to do in modern religion is going to be to get all
+these morally dressed-up, noble-looking people who enjoy feeling how
+good they are because they have failed, to examine their hearts, stop
+enjoying themselves and think.
+
+For hundreds of years we have religiously run after martyrs and we have
+learned in a way, most of us, to have a kind of cooped-up patriotism for
+our own nation, but why are there not more people who are patriotic
+toward the whole human race? One has been used to seeing it now for
+centuries, good people all over the world hanging their harps on willow
+trees, or snuggling down together by the cold sluggish stream of their
+lives, and gossiping about how the world has abused them, when they
+would be far better occupied, nine out of ten of them--in doing
+something that would make it stop. There was a poet and soldier some
+thousands of years ago who put more real religion (and put it too, into
+his imprecatory psalms), than has been put, I believe, into all the
+sweet whinings and the spiritual droopings of the world in three
+thousand years. I do not deny that I would quarrel, as a matter of form,
+with the lack of urbanity, with a certain ill-nature in the imprecatory
+Psalms; but with the spirit in them, with the motive and mighty desire,
+with the necessity in the man's heart that was poured into them, I have
+the profoundest sympathy.
+
+David had a manly, downright belief. His belief was that if sin is
+allowed to get to the top in this world of ours, it is our fault. David
+felt that it was partly his--and being a king--very much his, and as he
+was trying to do something about it, he naturally wanted the world to
+help.
+
+What he really meant--what lay in the background of his petition--the
+real spirit that made him speak out in that naïve bold way before the
+Lord, and before everybody--that made him ask the great God in heaven
+all looking so white and so indifferent, to come right down please and
+jump on the necks of the wicked, was a vivid, live vision of his own for
+his own use that he was going to make the world more decent. He was
+spirited about it. If God did not, He would, and naturally when he came
+to expressing how he felt in prayer, he wanted God to stand by him. To
+put it in good plain soldier-like Hebrew, He wanted God to jump on the
+necks of his enemies.
+
+Speaking strictly for ourselves, in our more modern spirit of course, we
+would want to modulate this, we admit that we would not ask God to do a
+little thing like jumping on the necks of the wicked--just for us--nor
+would we care to break away from the other things we are doing and
+attend to it ourselves, nor would we even favour their necks being
+jumped on by others, but while we do not agree with David's particular
+request, we do profoundly agree with the way he felt when he made it. We
+would not make our flank movement on the wicked in quite the same way
+and according to our more modern and more scientific manner of thought,
+we would want to do something more practical with the wicked, but we
+would want to do something with them and we would want to do it now.
+
+As we look at it, it ought not to be necessary to jump on the necks of
+the wicked to make them good, that is, to make them understand what they
+would wish they had done in twenty years. We live in a more reasoning
+and precise age and what more particularly concerns us in the wicked is
+not their necks, but their heads and their hearts. It seems to us that
+they are not using them very much and that the moment they do and we can
+get them to, they will be good. Possibly it was a mere matter of
+language, a concession to the then state of the language--David's
+wanting their necks to be jumped on so that he could get their attention
+at first and make them stop and think and understand. More subtle ways
+of expressing things to the wicked have been thought of to-day than of
+jumping on their necks, but the principle David had in mind has not
+changed, the principle of being loyal to the human race, the principle
+of standing up for people and insisting that they were really meant to
+be better than they were or than they thought they could be--a kind of
+holy patriotism David had for this world. The main fact about David
+seems to be that he believed he belonged to a great human race.
+Incidentally he believed he belonged to a human race that was really
+quite bright, bright enough at least to make people sorry for doing
+wrong in it--a human race that was getting so shrewd and so just and so
+honest that it took stupider and stupider people every year to be
+wicked, and when he found, judging from recent events in Judea, that
+this for the time being was not so, he had a hateful feeling about it,
+which it seems to some of us, vastly improved him and would improve many
+of us. We do not claim that the imprecatory Psalms were David's best,
+but they must have helped him immensely in writing the other ones.
+
+ * * * * *
+
+We may be wrong. But it has come to be an important religious duty to
+some of us, or rather religious joy, to hate the prosperity of the
+wicked. We hate the prosperity of the wicked, not because it is their
+prosperity and not ours, but because their prosperity constitutes a
+sneer or slander on the world. We have no idea of wanting to go about
+faithfully jumping upon the necks of the wicked. What we want is to feel
+that we are in a world where the good people are happy and are making
+goodness reasonable, successful, profitable and practical in it. We want
+an earth with crowds on it who see things as they are, and who guess so
+well on what they want (_i.e._, who are good) that other people who do
+not know what they want and are not good, will be lonesome.
+
+We have made up our minds to live in a world not where the wicked will
+feel that their necks are going to be jumped on (which is really a
+rather interesting and prominent feeling on the whole), but a world
+where the wicked will be made to feel that nobody notices their necks,
+that they are not worth being jumped on, a world where nobody will have
+time to go out back and jump on them, a world where the wicked will not
+be able to think of anything important to do, and where the wicked
+things that are left to do will be so small and so stupid that nobody
+will notice. They will be ignored like boys with catcalls in the street.
+When we can make people who do wrong feel unimportant enough, there is
+going to be some chance for the good.
+
+If we could find some sweet, proper, gentle, Christian-looking way of
+conveying to these people for a few swift, keen minutes how little
+difference it makes when they and people like them do wrong, they would
+steal over in a body and do right.
+
+This is our program. We are making preliminary arrangements for a world
+in which after this, very soon now, righteousness is going to attend
+strictly to its own business and unrighteousness is going to be crowded
+out. No one will feel that he has time in two or three hundred years
+from now to go out of his way into some obscure corner of the world and
+jump on the necks of the wicked.
+
+But this is a matter of form. The main fundamental manful instinct David
+had--the idea that there should not be any more people dying on crosses
+than could be helped--that collective society should take hold of Evil
+and set it down hard in its chair and make it cry seems to many of us
+absolutely sound. Of course, we feel that it is not for us, those who
+love righteousness, to jump on the necks of the wicked. We prefer to
+have it attended to in a more dignified, impersonal way by Society as a
+whole. So we believe that Society should proceed to making goodness and
+honesty pay. If Society will not do it _we_ will do it. The world may be
+against us at first but we will at least clear off a small place on
+it--in our own business for instance--where our goodness can command the
+most shrewdness and the most technique--and we will do what we can
+slowly--one industry at a time, to remove the slander on goodness that
+goodness is not inefficient, and the slander on the world that goodness
+cannot be self-supporting, self-respecting (and without disgrace), even
+comfortable in it.
+
+The old hymn with which many of us are familiar is well and true enough.
+But it does not seem that standing up for Jesus is the most important
+point in the world just now. A great many people are doing it. What we
+need more is people who will stand up for the world. When people who are
+standing up for the world stand and sing "Stand up for Jesus" it will
+begin to count. Let four hundred Nons sing it; and we will all go to
+church.
+
+If nine of the people out of ten who are singing "Stand up for Jesus"
+would stand up for the world, that is, if they would stop trading with
+their grocer when they find he slides in regularly one bad orange out of
+twelve and promptly look up a grocer who does not do such things, and
+trade with him, it would not be necessary for people to do as they so
+often do nowadays, fall back on a little wistful half discouraged last
+resort like "standing up for Jesus."
+
+Standing up for the world means standing by men who believe in it,
+standing by men who make everything they do in business a declaration of
+their faith in God and their faith in the credit of human nature, men
+who put up money daily in their advertising, their buying and selling,
+on the loyalty, common sense, brains, courage, goodness, and righteous
+indignation of the people.
+
+The idea that goodness is sweet and helpless and that Jesus was meek and
+lowly and has to be stood up for is now and always has been a slander.
+It does not seem to some of us that He would want to be stood up for and
+we do not like the way some people call Him meek and lowly. It would be
+more true to say that He merely looks meek and lowly; that is, if most
+men had done or not done or had said or not said things in the way he
+did, they would have been considered meek and lowly for it. He had a way
+of using a soft answer to turn away wrath. But there was not anything
+really meek and lowly about his giving the soft answer. No meek and
+lowly man would ever have thought of such a thing as turning away wrath
+with a soft answer. He would have been afraid of looking weak. He would
+not have had the energy or the honesty or the spiritual address to know
+or to think of a soft answer that would do it.
+
+The spirit of fighting evil with good--a kind of glorious self-will for
+goodness, for doing a thing the higher and nobler way and making it
+work, the spirit of successful implacably efficient righteousness is the
+last and most modern interpretation of the New Testament, the crowd's
+latest cry to its God. Crowds will always crucify and crosses will never
+go by. But we are going to have a higher ideal for crosses. We are not
+going (out of sheer shame for the world), to think seriously any longer
+of dying on a cross, or letting any one else die on one for a little
+rudimentary platitude, a quiet, sensible, everyday business motto for
+any competent business man like "Do unto others as you would have them
+do unto you."
+
+
+
+
+CHAPTER XIII
+
+IS IT WRONG FOR GOOD PEOPLE TO BE SUCCESSFUL?
+
+
+We are having and are about to have notably and truly successful men who
+have the humility and faithfulness, the spiritual distinction of true
+and great success.
+
+I want to interpret, if I can, these men. I would like to put with the
+great martyrs, with the immortal heroes of failure, these modern silent,
+unspoken, unsung mighty men, the heroes of success. I look forward to
+seeing them placed among the trophies of religion, in the heart of
+mankind at last.
+
+I cannot stand by and watch these men being looked upon by good people
+as men the New Testament made no room for, secretly disapproved of by
+religious men and women, as being successes, as being little, noisy,
+disturbing, contradictions of the New Testament as talking back to the
+Cross.
+
+These things I have been trying to say about the Cross as a means of
+expressing goodness to crowds have brought me as time goes on into close
+quarters with many men to whom I pay grateful tribute, men of high
+spirit, who strenuously disagree with me.
+
+I am not content unless I can find common ground with men like these.
+
+They are wont to tell me when we argue about it that whatever I may be
+able to say for success as a means of touching the imaginations of
+crowds with goodness, great or attractive or enthralling characters are
+not produced by success. Success does not produce great characters. It
+is now and always has been failure that develops the characters of the
+men who a truly great.
+
+Perhaps failure is not the only way.
+
+ * * * * *
+
+When I was talking with ---- a little while ago about Non-Gregarious's
+goodness and how it succeeded, he was afraid that if his goodness
+succeeded there must have been something the matter with it.
+
+I could see that he was wondering what it was.
+
+Non's success troubled him. He did not think it was exactly religious.
+"Real religion" he said, "was self-sacrifice. There always had to be
+something of the Cross about real religion."
+
+I said that Non's religion was touched at every point with the Cross.
+
+It seemed to me that it was the spirit of eagerness in it that was the
+great thing about the Cross. If Non would all but have died to make the
+Golden Rule work in this world, if he daily faced ruin and risked the
+loss of everything he had in this life to prove that the Golden Rule was
+a success, that is if he really had a Cross and if he really faced
+it--dying on it, or not dying on it, could not have made him one whit
+more religious or less religious than he was. What Non was willing to
+die for, was his belief in the world, and scores of good Christian
+people tried in those early days of his business struggle to keep him
+from believing in the world. There was hardly a day at first but some
+good Christian would step into Non's office and tell him the world would
+make him suffer for it if he kept on recklessly believing in it and
+doing all those unexpected, unconventional, honest things that somehow,
+apparently, he could not help doing.
+
+They all told him he could not succeed. They said he was a failure. He
+would suffer for it.
+
+I would like to express if I can, what seems to be Non's point of view
+toward success and failure.
+
+If Non were trying to express his idea of the suffering of Christ, I
+imagine he would say that in the hardest time of all when his body was
+hanging on the Cross, the thing that was really troubling Christ was not
+that he was being killed. The thing that was troubling him was that the
+world really seemed, at least for the time being, the sort of world that
+could do such things. He did not take his own cross too personally or
+too literally as the world's permanent or fixed attitude toward goodness
+or every degree of goodness. There was a sense in which he did not
+believe except temporarily in his own cross. He did not think that the
+world meant it or that it would ever own up that it meant it.
+
+Probably if we had crosses to-day the hard part of dying on one would
+be, not dying on it, but thinking while one was dying on it that one was
+in the sort of world that could do such things.
+
+It is Non's religion not to believe every morning as he goes down to his
+office that he is in a mean world, a world that would want to crucify
+him for doing his work as well as he could.
+
+Perhaps this was the spirit of the first Cross, too. We have every
+reason to believe that if Christ could have come back in the flesh three
+days after the crucifixion and lived thirty-three years longer in it, he
+would have occupied himself exclusively in standing up for the world
+that had crucified him, in saying that it was a small party in a small
+province that did it, that it was temporary and that they did it because
+they were in a hurry.
+
+It was not Christ, but the comparatively faint-believing, worldly minded
+saints that have enjoyed dying on crosses since, who have been proud of
+being martyrs.
+
+Among those who have tried the martyr way of doing things Jesus is
+almost the only one who has not in his heart abused the world. Most
+martyrs have made a kind of religion out of not expecting anything of it
+and of trying to get out of it. "And ye, all ye people, are ye suitable
+or possible people for me to be religious with?" the typical martyr
+exclaims to all the cities, to all the inventors, to the scientists and
+to the earth-redeemers, to his neighbours and his fellow men. It was
+not until science in the person of Galileo came to the rescue of
+Christianity and began slowly to bring it back to where Christ started
+it--as a noble, happy enterprise of standing up for this world and of
+asserting that these men who were in it are good enough to be religious
+here and to be the sons of God now--that Christianity began to function.
+Religion has been making apparently a side trip for nearly twelve
+hundred years, a side trip into space or into the air or into the grave
+for holiness for the eternal, and for the infinite.
+
+Doubtless very often people on crosses really have been holier than the
+people who knew how to be good without being crucified. Sometimes it has
+been the other way. It would have been just as holy in Non to make the
+gospel work in New York as to make a blaze, a show or advertisement of
+how wicked the world was, and of how inefficient the gospel was--by
+going into insolvency.
+
+He has had his cross, but instead of dying on it, he has taken it up and
+carried it. Scores of risks and difficulties that he has grappled with
+would have become crosses at once if equally good, but less resourceful
+men, had had them. Letting one's self be threatened with the cross a
+thousand times is quite as brave as dying on one once. The spirit, or at
+least the shadow, of a cross must always fall daily on any life that is
+stretching the world, that is freeing the lives of other men against
+their wills. The whole issue of whether there will be a cross or the
+threat of a cross turns on a man's insight into human nature and his
+quiet and practical imagination concentrated upon his work.
+
+Not dying on a cross is a matter of technique. One sees how not to, and
+one does not. It might be said that the world has two kinds of
+redeemers, its cross-redeemers and its success-redeemers. The very best
+are on crosses, many of them. Perhaps in the development of the truth
+the cross-redeemers come first; they are the pioneers. Then come the
+success-redeemers, then everybody!
+
+
+
+
+CHAPTER XIV
+
+IS IT SECOND RATE FOR GOOD PEOPLE TO BE SUCCESSFUL?
+
+
+Of course the most stupendous success that has ever been made--the
+world's most successful undertaking from a technical point of view as an
+adaptation of means to ends was the attempt that was made by a man in
+Galilee years and years ago to get not only the attention of a whole
+world, but to get the attention of a whole world for two thousand years.
+
+This purpose of arresting the attention of a world and of holding it for
+two thousand years was accomplished by the use of success and of failure
+alternately.
+
+Christ tried success or failure according to which method (time and
+place considered) would seem to work best.
+
+His first success was with the doctors.
+
+His next success was based on His instinct for psychology, His power of
+divining people's minds, which made possible to Him those extraordinary
+feats in the way of telling short stories that would arrest and hold the
+attention of crowds so that they would think and live with them for
+weeks to come.
+
+His next success was a success based on the power of His personality,
+and His knowledge of the human spirit and his victory over His own
+spirit--his success in curing people's diseases and His extraordinary
+roll of miracles.
+
+He finally tried failure at the end, or what looked like failure,
+because the Cross completed what he had had to say.
+
+It made His success seem greater.
+
+The world had put to death the man who had had such great successes.
+
+People thought of His successes when they thought of Him on the Cross,
+and they have kept thinking of them for thousands of years.
+
+But the Cross itself, or the use of failure was a sowing of the seed, a
+taking the truth out of the light and the sunshine and putting it in the
+dark ground.
+
+The Cross was promptly contradicted with the Resurrection. All this, it
+seems to some of us, is the most stupendous and successful undertaking
+from a purely technical point of view that the world has seen. In the
+last analysis it was not His ideas or His character merely, but it was
+His technique that made Christ the Son of God and the Master of the
+Nations of the Earth.
+
+ * * * * *
+
+I think that while Christ would not have understood Frederick Taylor's
+technique, his tables of figures or foot-tons or logarithms he would
+have understood Frederick Taylor.
+
+Nearly all the time that could be said to have been spent in his life in
+dealing with other men he spent in doing for them on a nobler scale the
+thing that Frederick Taylor did. He went up to men--to hundreds of men a
+day, that he saw humdrumming along, despising themselves and despising
+their work and expecting nothing of themselves and nothing of any one
+else and asked them to put their lives in his hands and let him show
+what could be done with them.
+
+This is Frederick Taylor's profession.
+
+The Sermon on the Mount began with telling people that they would be
+successful if they knew how--if they had a vision. It proceeded to give
+them the vision. It began with giving them a vision for the things that
+they had, told them how even the very things that they had always
+thought before were what was the matter with the world they could make a
+great use of. "Blessed are the peacemakers. Blessed are those that
+hunger; blessed are the meek."
+
+And He then went on to tell them how much finer, and nobler and more
+free from the cares and weights of this earth they could be if they
+wanted to be, than they had dared to believe. He told the people who
+were around Him bigger things about human nature, how successful it was
+or could be than any one had ever claimed for people in this world
+before. They put Him up on a Cross at last and crucified Him because
+they thought He was too hopeful about them, and about human nature or
+because, as they would have put it, He was blasphemous and said every
+man was a Son of God.
+
+As human nature then was and in the then spirit of the world, no better
+means than a Cross could have been employed to get the attention of all
+men, to make a two thousand year advertisement for all nations of what a
+success human nature was, of what men really could be like.
+
+But I think that if Christ were to come to us again and if he were to
+try to get the attention of the whole world once more to precisely the
+same ideas and principles that he stood for before, the enterprise would
+be conducted in a very different manner.
+
+There is a picture of Albert Durer's which hangs near my desk, and once
+more as I write these lines my eyes have fallen on it. It is the
+familiar one with the lion and the lamb in it, lying down together, and
+with the big room with the implements of knowledge scattered about in it
+and at the other end in the window at the table with a book, an old,
+bent-over scientist with a halo over his head.
+
+If Christ were to appear suddenly in this modern world to-morrow, the
+first thing He would see and would go toward, would be the halo over the
+scientist's head.
+
+There is nothing especially picturesque or religious looking, nothing,
+at least, that could be put in a stained-glass window in Frederick
+Taylor's tables and charts and diagrams of the number of foot-tons a
+pig-iron handler can lift with his arms in a day.
+
+But if Christ returned to the world to-morrow and if what He wanted to
+do to-morrow was to get the universal, profound, convinced attention of
+all men to the Golden Rule, I believe He would begin the way Frederick
+Taylor did, by--being concrete. If He wanted to get men in general, men
+in business, to love one another He would begin by trying to work out
+some technical, practical way in which certain particular men in a
+certain particular place could afford to love one another.
+
+He would find a practical way for instance for the employers and
+pig-iron handlers in the Midvale Steel Works to come to some sort of
+common understanding and to work cheerfully and with a free spirit
+together. I think he would proceed very much in the way that Frederick
+Taylor did.
+
+He would not say much about the Golden Rule. He would give each man a
+vision for his work, and of the way it lapped over into other men's work
+and leave the Golden Rule a chance to take care of itself. This is all
+the Golden Rule, as a truth or as a remark needs just now.
+
+For two thousand years men have devoted themselves Sunday day after
+Sunday to saying over and over again that men should love one another.
+The idea is a perfectly familiar one. When Christ said it two thousand
+years ago, it was so original and so sensational that just of itself and
+as a mere remark it had a carrying power over the whole earth.
+
+Everybody believes it now--that it is a true remark--but like a score of
+other remarks that have been made and some of the noblest Christ made,
+is it not possible that it has long since in its mere capacity of being
+a remark, gone by? There is no one who has not heard about our loving
+one another. The remark we want now is how we can do it. This is the
+remark that Mr. Frederick Taylor has made. It is not very eloquent. It
+is a mere statement of fact. It has taken him nearly thirty-three years
+to make it.
+
+The gist of it is that for thirty-three years, the employers and the
+pig-iron handlers in the Midvale Steel Works, Pennsylvania, have been
+devoted to one another and to one another's interests and acting all day
+every day as if of course their interests were the same, and it has been
+found that employees when their employers coöperated with them could
+lift forty-seven tons instead of twelve and a half a day, and were
+getting 60 per cent. more wages.
+
+Everybody listens. Everybody sees at a glance that when it comes to
+making remarks about doing as one would be done by, this is the one
+remark that we have all been waiting to hear some one make for two
+thousand years.
+
+ * * * * *
+
+The Cross or the last-resort type of religion was as far as St.
+Augustine or St. Francis in their world could get. It was all that the
+Middle Ages were ready for or that could be claimed for people who had
+to live in ages without a printing press, in which no one in the crowd
+could expect to know anything and in which there were no ways of letting
+crowds know things.
+
+To-day there is no reason why the Cross as a contrivance for attracting
+the attention of all people to goodness should be exclusively relied
+upon.
+
+Possibly the Cross was intended, at the time, as the best possible way
+of starting a religion, when there was none, or possibly for keeping it
+up when there was very little of it.
+
+But now that Christianity has been occupied two thousand years in
+putting in the groundwork, in laying down the principles of success, and
+in organizing them into the world, has been slowly making it possible
+with crowds that could not be long deceived for success to be decent.
+The leaven has worked into human nature and Christianity has produced
+The Successful Temperament.
+
+Success has become a spiritual institution. In other words, the hour of
+the Scientist, of the man with a technique, of the man who sees how, the
+man of The Successful Temperament is at hand.
+
+Everything we plan for the world, including goodness, from this
+day--must reckon with him--with the Man Who Sees How.
+
+
+
+
+CHAPTER XV
+
+THE SUCCESSFUL TEMPERAMENT
+
+
+I also, Gentle Reader, have despised and do despise "success."
+
+I also have stood, like you, perhaps, and I am standing now in that
+ancient, outer court, where I can keep seeing every day The Little Great
+Men with all their funny trappings on,--their hoods, and their ribbons,
+and their train-bearers, drive up before us all and go in to The Great
+Door. I have gone by in the night and have heard the buzz of their
+voices there. I have looked, like you, up at the great lighted windows
+of Prosperity from the street.
+
+And in the broad daylight I have seen them too. I have stood on the curb
+in the public way with all the others and watched silently the parade of
+The Little Great go by.
+
+I have waited like you, Gentle Reader, and smiled or I have turned on my
+heel sadly, or wearily or bitterly or gayly and walked away down my own
+side street of the world and with the huzzahs of the crowd echoing
+faintly in my ears have gone my way.
+
+But I keep coming back to the curb again.
+
+I keep coming back because, every now and then among all the gilt
+carriages and the bowing faces in them, or among all the big yellow vans
+or cages with the great beasts of success in them, the literary foxes,
+the journalist-juggernauts, the Jack Johnsons of finance, the contented,
+gurgling, wallowing millionaires--I cannot help standing once more and
+looking among them, for one, or for possibly two, or three or four who
+may be truly successful men. Some of them are merely successful-looking.
+I often find as I see them more closely, that they are undeceived, or
+humble, or are at least not being any more successful-looking than
+they can help, and are trying to do better.
+
+They are the men who have defied success to succeed and who will defy it
+again and again.
+
+They are the great men.
+
+The great man is the man who can get himself made and who will get
+himself made out of anything he finds at hand.
+
+If success cannot do it, he makes failure do it. If he cannot make
+success express the greatness or the vision that is in him, he makes
+failure express it.
+
+But this book is not about great men and goodness. It is about touching
+the imagination of crowds with goodness, about making goodness
+democratic and making goodness available for common people.
+
+ * * * * *
+
+A stupendous success in goodness will advertise it as well as a
+stupendous failure.
+
+Goodness has had its cross-redeemers to attract the attention of half a
+world.
+
+Possibly it is having now its success-redeemers to attract the attention
+of the other half.
+
+The people the success-redeemers reach would turn out to be, possibly,
+very much more than half.
+
+The Cross, as a means of getting the attention of crowds, or of the more
+common people in our modern, practical-minded Western world, was
+apparently adapted to its purpose as long as it was used for church
+purposes or as long as it was kept dramatic or sensational or remote, or
+as long as it was a cross for some one else, but as a means of
+attracting the attention of crowds of ordinary men and women to goodness
+in common everyday things, it is very doubtful if failure--in the power
+of steady daily pulling on men's minds, has done as much for goodness as
+success.
+
+It is doubtful if, except as an ideal or conventional symbol the cross
+has ever been or ever could be what might be called a spiritually
+middle-class institution. It has been reserved for men of genius,
+pioneers and world-designers to have those colossal and glorious crosses
+that have been worshipped in all ages, and must be worshipped in all
+ages as the great memorials of the human race.
+
+But the more common and numerous types of men, the men who do not design
+worlds, but who execute them, build them, who carry the new designs of
+goodness out, who work through the details and conceive the technique of
+goodness are men in whom the spiritual and religious power takes the
+natural form of success.
+
+It seems to be the nature of the modern and the western type of man to
+challenge fatalism, to defy a cross. He would almost boast that nobody
+could make him die on it. This spirit in men too is a religious spirit.
+It is the next hail of goodness. Goodness posts up its next huge notice
+on the world:
+
+ [SUCCESS]
+
+It is going to make the more rudimentary everyday people notice it, and
+it is going to make them notice it in everyday things. It does not admit
+that goodness is merely for the spiritual aristocrats for those greater
+souls that can search out and appreciate the spiritual values in
+failure.
+
+It believes that goodness is for crowds. It has discovered that crosses,
+to common people in common things, seem oriental and mystical. The
+common people of the western world instead of being born with dreamy
+imaginations are born with pointed and applied ones. It is not
+impossible that the comparative failure of the Christian religion in the
+western world and in the later generations is that it has been trying to
+be oriental and aristocratic in appealing to what is really a new type
+of man in the world--the scientific and practical type as we see it in
+the western nations all about us to-day.
+
+We can die on crosses in our Western world as well as any one and we can
+do it in crowds too as they do in India, but we propose if crosses are
+expected of us to know why in crowds. Knowing why makes us think of
+things and makes us do things. It is the keynote of our temperament.
+
+And it is not fair to say of us when we make this distinction that we do
+not believe in the cross. But there are times when some of us wish that
+we could get other people to stop believing in it. We would all but die
+on the cross to get other people to stop dying on one for platitudes, to
+get them to work their way down to the facts and focus their minds on
+the practical details of not dying on a cross, of forming a vision of
+action which will work. It goes without saying that as long as crowds
+are in the world crosses will not go by, but it is wicked not to make
+them go by as fast as possible, one by one. They were meant to be moved
+up higher. We are eager not to die on the same cross for the same thing
+year after year and century after century. It seems to us that the
+eagerness that always goes with the cross always was and always will be
+the essential, powerful and beautiful thing in it.
+
+And it is this new eagerness in the modern spirit, a kind of hurrying up
+of the souls of the world that is inspiring us to employ our western
+genius in inventing and defending and applying the means of goodness and
+in finding ways of making goodness work. We will not admit that men were
+intended to die on crosses from a sheer, beautiful, heavenly
+shiftlessness, vague-mindedness, mere unwillingness to take pains to
+express themselves or unwillingness to think things out and to make
+things plain to crowds. It does not seem to us that it is wicked to
+employ success as well as failure, to state our religion to people. It
+seems to us that it goes naturally with the scientific and technical
+temperament of the people that we should do this. It is not superior and
+it is not inferior. It is temperamental and it is based upon the study
+of the psychology of attention, on a knowledge of what impresses a
+certain kind of man and of what really is conclusive with crowds and
+with average men and women. It is the distinctive point of view of the
+pragmatic temperament, of the inductive mind. The modern mind is
+interested in facts and cannot make a religion out of not knowing them.
+There was a time once when people used to take their bodily diseases as
+acts of God. We have made up our minds not to have these same bodily
+diseases now. We have discovered by hard work and constant study that
+they are not necessary. The same is true of our moral diseases and of
+our great social maladies.
+
+It is going to be the same with crosses. It is a sin and a slander and
+affront to human nature and to God to die on a cross if it can be helped
+by hard work and close thinking, or by touching the imaginations of
+others.
+
+Most of us acting in most things are not good enough to die on crosses.
+We are not worthy, it would not be humble in us to. Crosses are only
+reserved for the newest and most rare truths, and for the newest and
+most rare men. They are still, and they still can be made to be, a means
+of grace and of perfection to people who have gifts of learning things
+by suffering, but as a means of making other people and people in crowds
+see things, the right to use a cross is not for those of us who are
+merely lumbering spiritually along, trying to catch up to a plain,
+simple-hearted old platitude, eighteen hundred years late like the
+Golden Rule. The right to a cross is reserved for those who are up on
+the higher reaches, those great bleak stretches or moors of truth where
+men go forth and walk alone with God hundreds of years ahead.
+
+
+
+
+CHAPTER XVI
+
+THE MEN AHEAD PULL
+
+
+Writing a hopeful book about the human race with the New York _Sun_,
+Wall Street, Downing Street and Bernard Shaw looking on is uphill work.
+
+Sometimes I wish there were another human race I could refer to when I
+am writing about this one, one every one knows. The one on Mars, for
+instance, if one could calmly point to it in the middle of an argument,
+shut people off with a wave of one's hand and say, "Mars this" and "Mars
+that" would be convenient.
+
+The trouble with the human race is that when one is talking to it about
+itself, it thinks it is It.
+
+It is not It yet.
+
+The earth and everything on it is a huge Acorn, tumbling softly through
+the sky.
+
+Our boasted Christianity (crosses, and resurrections and cathedrals and
+all) is a Child crying in the night.
+
+ * * * * *
+
+It is not necessary for me to prove to the satisfaction of the New York
+_Sun_ and Bernard Shaw that the Golden Rule has not reached the superior
+moral stage of being taken as a platitude by all of our people who are
+engaged in business. It is enough to submit that the most creative and
+forceful business men--the men who set the pace, the foremen of the
+world, are taking it so, and that others are trying to be as much like
+them as they can. Wickedness in this world is not going to stop with a
+jerk. It is merely being better distributed. Possibly this is all there
+is to the problem, getting sin better distributed. The Devil has never
+had a very great outfit or any great weight, but he has always known
+where to throw it, and he has always done an immense business on a small
+capital and the only way he has managed to get on at all, is by
+organizing, and by getting the attention of a few people at the top. Now
+that the moral sense of the world has become quickened, and that rapid
+transit and newspapers and science and the fact-spirit have gained their
+hold, the sins of the world are being rapidly distributed, not so much
+among the men who determine things as among those who cannot.
+
+Everything is following the fact-spirit. The modern world and everything
+in it, is falling into the hands of the men who cannot be cheated about
+facts, who get the facts first and who get them right.
+
+The world cannot help falling, from now on, slowly--a little ponderously
+perhaps at first--into the hands of good men. To say that the world is
+falling into the hands of men who cannot be cheated and to say that it
+is falling into the hands of good men is to say the same thing.
+
+The men who get the things that they want, get them by seeing the things
+as they are. Goodness and efficiency both boil down to the same quality
+in the modern man, his faculty for not being a romantic person and for
+not being cheated.
+
+A good man may be said to be a man who has formed a habit, an intimate
+personal habit of not being cheated. Everything he does is full of this
+habit. The sinful man, as he is usually called, is a man who is off in
+his facts, a man who does not know what he really wants even for
+himself. In a matter-of-fact civilization like ours, he cannot hope to
+keep up. If a man can be cheated, even by himself--of course other
+people can cheat him and everybody can take advantage of him. He
+naturally grows more incompetent every day he lives. The men who are
+slow or inefficient in finding out what they really want and slow in
+dealing with themselves are necessarily inefficient and behind hand in
+dealing with other people. They cannot be men who determine what other
+people shall do.
+
+It is true that for the moment, it still seems--now that science has
+only just come to the rescue of religion, that evil men in a large
+degree are the men who still are standing in the gate and determining
+opportunities and letting in and letting out Civilization as they
+please. But their time is limited.
+
+The fact-spirit is in the people. We enjoy facts. Facts are the modern
+man's hunting, his adventure and sport. The men who are ahead are
+getting into a kind of two-and-two-are-four habit that is like music,
+like rhythm. It becomes almost a passion, almost a self-indulgence in
+their lives. Being honest with things, having a distaste for being
+cheated by things, having a distaste for being cheated by one's self and
+for cheating other people, runs in the blood in modern men. The nations
+can be seen going round and round the earth and looking one another long
+and earnestly in the eyes. The poet is turning his imagination upon the
+world about him and upon the fact that really works in it. The
+scientific man has taken hold of religion and righteousness is being
+proved, melted down in the laboratory, welded together before us all and
+riveted on to the every day, on to what really happens, and on to what
+really works. Goodness in its baser form already pays. Only the biggest
+men may have found it out, but everybody is watching them. The most
+important spiritual service that any man can render the present age is
+to make goodness pay at the top (in the most noticeable place) in some
+business where nobody has made it pay before. Anybody can see that it
+almost pays already, that it pays now here, now there. At all events,
+anybody can see that it is very noticeable that the part of the world
+that is most spiritual is not merely the part that is whining or hanging
+on crosses. It is also the part that is successful. One knows scores of
+saints with ruddy cheeks. It is getting to be a matter of principle
+almost in a modern saint--to have ruddy cheeks.
+
+I submit this fact respectfully to Bernard Shaw, Wall Street, Downing
+Street and Pennsylvania Avenue, and even to the New York _Sun_, that
+vast machine for laughing at a world down in its snug quarters in Park
+Row--that the saint with ruddy cheeks is a totally new and disconcerting
+fact in our modern life. He is the next fact the honest pessimist will
+have to face.
+
+I submit that this saint with ruddy cheeks is here, that he is lovable,
+imperturbable, imperious, irrepressible, as interesting as sin, as
+catching as the Devil and that he has come to stay.
+
+He stays because he is successful and can afford to stay.
+
+He is successful because he is good.
+
+Only religion works.
+
+I am aware that the New York _Sun_ might quarrel with just exactly this
+way of putting it.
+
+I might put it another way or possibly try to say it again after saying
+something else first. _Viz._: The man who is successful in business is
+the man who can get people to do as much as they can do and a great deal
+more than they think they can do.
+
+Only a very lively goodness, almost a religion in a man, can do this. He
+has to have something in him very like the power of inventing people or
+of making people over.
+
+To be specific: In some big department stores, as one goes down the
+aisle, one will see over and over again the clerks making fun of
+customers.
+
+One by one the customers find it out and the more permanent ones, those
+who would keep coming and who have the best trade, go to other stores.
+
+How could such a thing be stopped in a department store by a practical
+employer? Can he stop it successfully by turning on his politeness?
+
+Of course he can make his clerks polite-looking by turning on his
+politeness. But politeness in a department store does not consist in
+being polite-looking. Being polite-looking does not work, does not grip
+the customer or strike in and do things and make the customer do things.
+
+A machine like a department store, made up of twenty-five hundred human
+beings, which is carving out its will, its nature, stamping its pattern
+on a city, on a million men, or on a nation, cannot be made to work
+without religion. If the clerks are making fun of people, only religion
+can stop it.
+
+Perhaps you have been made fun of yourself, Gentle Reader? You have
+observed, perhaps, that in making fun of people (making fun of you, for
+instance), the assumption almost always is, that you are trying to be
+like the Standard Person, and that this (they look at you pleasantly as
+you go by) is as near as you can get to it! If an employer wishes to
+make his clerk an especially valuable clerk, if he wishes to make his
+clerk an expert in human nature or a good salesman, one who sees a
+customer when he comes along as he really is, and as he is trying to be,
+he will only be able to do it by touching something deep down in the
+clerk's nature, something very like his religion--his power of putting
+himself in the place of others. He can only do it by making a clerk feel
+that this power in him of doing as he would be done by, and seeing how
+to do it, _i.e._, the religion in him, is what he is hired for.
+
+It is visionary to try to run a great department store, a great machine
+of twenty-five hundred souls, a machine of human emotions, of five
+thousand eyes and ears, a huge loom of enthusiasm, of love, hate,
+covetousness, sorrow, disappointment, and joy without having it full of
+clerks who are experts in human nature, putting themselves in the place
+of crowds of other people, clerks who are essentially religious.
+
+So we watch the men who are ahead driving one another into goodness. The
+man who is not able to create, distribute or turn on, in his business
+establishment, goodness, social insight, and customer-insight in it, can
+only hope to-day to keep ahead in business by having competitors as
+inefficient as he is.
+
+The man who is ahead has discovered himself. Everything the man ahead
+is doing eight hours a day, is seen at last narrowing him down,
+cornering him into goodness.
+
+Of course as long as people looked upon goodness as a Sunday affair, a
+few hours a week put in on it, we were naturally discouraged about it.
+
+It is still a little too fresh looking and it may be still a little too
+clever for everybody, but slowly, irrevocably, we see it coming. We can
+look up almost any day and watch some goodness--now--at least one
+specimen or so, in every branch of business.
+
+We watch daily the men who are ahead, pulling on the goodness of the
+world and the Crowds pushing on it.
+
+
+
+
+CHAPTER XVII
+
+THE CROWDS PUSH
+
+
+The men who are ahead make goodness start, but it is the crowds that
+make it irresistible.
+
+The final, slow, long, imperious lift on goodness is the one the crowd
+gives. Of course, for the most part, modern business is largely done
+with crowds. Crowds are doing it and crowds are nearly always watching
+it.
+
+The factory is slower than the department store in being good because
+the men in it deal with crowds of things and crowds of wheels and not
+with crowds of people.
+
+All responsible people are forced to be good, with crowds around them,
+expecting it of them.
+
+Crowds at the very least are a kind of vast, insinuating, penetrating,
+omnipresent, permeating police force of righteousness.
+
+In a department store, the crowds, twelve thousand a day, are like some
+huge coil of hose or vacuum cleaner, lying about the place, sucking up,
+drawing out, and demanding goodness from the clerks. Clerks develop
+human insight and powers faster in department stores than machinists do
+in factories because they are exposed to more people and to larger
+crowds. The stream clears itself.
+
+The last forms of business to yield to the new spirit are to be the
+lonely ones, the ones where light, air, human emotions, and crowds are
+shut out.
+
+The lonely forms of business will at last be vitalized and socialized by
+men of organizing genius, who will invent the equivalent of crowds going
+by, who will contrive ways of putting a few responsible persons in
+sight or in a position where they will feel crowds going by their souls,
+looking into them as if they were shop windows. Crowds can keep track of
+a few. The crowds will see that these few are the kind of men who will
+keep track of all.
+
+Crowds in the end will not accept less than the best. With crowds of
+people and crowds of places and crowds of times we are good. In all
+things crowds can see or be made to see we are safe. Progress lies in
+making crowds see through people, making crowds go past them. While they
+are going past them, they lure their goodness on.
+
+
+
+
+CHAPTER XVIII
+
+THE MAN WHO SAYS HOW, SAYS HOW
+
+
+The people who are worried and discouraged about goodness in this world,
+one finds when one studies them a little, are almost always worried in a
+kind of general way. They do not worry about anything in particular.
+Their religion seems to be a kind of good-hearted, pained vagueness.
+
+The religion of the people who never worry at all, the thoughtless
+optimists, is quite the same too, except that they have a kind of happy,
+rosy-lighted vagueness instead.
+
+For about two thousand years now, goodness has been in the hands of
+vague people. Some of them have used their vagueness to cry with softly,
+and some of them have used it to praise God with and to have many fine,
+brave, general feelings about God.
+
+I have tried faithfully, speaking for one, to be religious with both of
+these sets of people.
+
+They make one feel rather lonesome.
+
+If one goes about and takes a grim happiness, a kind of iron joy in
+seeing how successful a locomotive is, or if one watches a great,
+worshipful ocean liner with delight, or if, down in New York, one looks
+up and sees a new skyscraper going slowly up, unfolding into the sky
+before one, lifting up its gigantic, restless, resistless face to God;
+there comes to seem to be something about churches and about good people
+and about the way they have of acting and thinking about goodness and
+doing things with goodness, that makes one unhappy.
+
+Perhaps one has just come from it and one's soul is filled with the
+stern, glad singing of a great foundry, of the religious, victorious
+praising spirit of man, dipping up steel in mighty spoonfuls--the stuff
+the inside of the earth is made of, and flinging it together into a
+great network or crust for the planet--into mighty floors or sidewalks
+all round the earth for cities to tread on and there comes to seem
+something so successful, so manlike, so godlike about it, about the way
+these men who do these things do them and do what they set out to do,
+that when I find myself suddenly, all in a few minutes on a Sunday
+morning, thrown out of this atmosphere into a Christian church, find
+myself sitting all still and waiting, with all these good people about
+me, and when I find them offering me their religion so gravely, so
+hopefully, it all comes to me with a great rush sometimes--comes to me
+as out of great deeps of resentment, that religion could possibly be
+made in a church to seem something so faint, so beautifully weary, so
+dreamy, and as if it were humming softly, absently to itself.
+
+I wonder in the presence of a Christianity like this whether I am a
+Christian or not--the quartet choirs, confections, the little, dainty,
+faintly sweet sermons--it is as if--no I will not say it....
+
+I have this moment crossed the words out before my eyes. It is as if,
+after all, religion, instead of being as I supposed down at the foundry,
+the stern and splendid music of man conquering all things for God, were,
+after all, some huge, sublime and holy vagueness, as if the service and
+the things I saw about me were not hard true realities--as if going to
+Church were like sitting in a cloud--some soft musical cloud or floating
+island of goodness and drifting and drifting....
+
+ * * * * *
+
+Not all churches are alike, but I am speaking of something that must
+have happened to many men. I but record this blank space on this page,
+as a spiritual fact, as a part of the religious experience of a man
+trying to be good.
+
+When this little experience of which the words have to be crossed out
+after going to Church--finally settles down, there is still a grim truth
+left in it.
+
+The vagueness of the man who is good, who locks himself up in a Church
+and says, "Oh God! Oh God! Oh God!" and the vigour and incisiveness of
+the man who says nothing about it and who goes out of doors and acts
+like a god all the week--these remain with me as a daily and abiding
+sense.
+
+And when I find myself myself, I, who have gloried in cathedrals since I
+was a little child, looking ahead for a God upon the earth, and when I
+see the foundries, the airships, the ocean liners beckoning the soul of
+man upon the skies, and the victory of the soul over the dust and over
+the water and over the air and when I see the Cathedrals beside them,
+those vast, faint, grave, happy, floating islands of the Saved, drifting
+backward down the years, it does not seem as if I could bear the
+foundries saying one thing about my God and the cathedrals saying
+another.
+
+I have tried to see a way out. Why should it be so?
+
+I have seen that the foundries, the ocean liners, and the airships are
+in the hands of men who say How.
+
+Perhaps we will take goodness and cathedrals, very soon now, and put
+them for a while in the hands of the men who say how. If St. Francis,
+for instance, to-day, were to be suddenly more like Bessemer, or if Dr.
+Henry Van Dyke were more like Edison or if the Reverend R.J. Campbell
+were more like Sir Joseph Lister or if the Bishop of London were to go
+at London the way Marconi goes at the sky, what would begin to happen to
+goodness? One likes to imagine what would happen if that same spirit,
+the spirit of "how" were brought to bear upon a great engineering
+enterprise like goodness in this world.
+
+Perhaps the spirit of "how" is the spirit of God.
+
+Perhaps religion in the twentieth century is Technique.
+
+Technique in the twentieth century is the Holy Ghost.
+
+Technique is the very last thing that has been thought of in religion.
+Religion is being converted before our eyes. It is becoming touched with
+the temper of science, with the thoroughness, the doggedness, the
+inconsolableness of science until it is seeing how and until it is
+saying how.
+
+When the inventors, in our machine age, get to work on goodness in the
+way that they are getting to work on other things, things will begin to
+happen to goodness that the vague, sweet saints of two thousand years
+have never dreamed of yet.
+
+In London and New York, in this first quarter of the twentieth century
+Christianity will not be put off as a spirit. The right of Christianity
+to be a spirit has lapsed.
+
+Christianity is a Method.
+
+What Christ meant when He said He was the Truth and the Life, has been
+understood, on the whole, very well. What He meant by saying He was the
+Way, we are now beginning, to work out.
+
+ * * * * *
+
+A thousand or two years ago, when two men stood by the roadside and made
+a bargain, it was their affair.
+
+When two men stand on the sidewalk now and make a bargain, say in New
+York, they have to deal and to deal very thoughtfully and accurately
+with ninety million people who are not there. They do this as well as
+they can by imagining what the ninety million people would do and say,
+and how they would like to be done by, if they were there.
+
+The facilities for finding out what the ninety million people would do
+and say, and what they would want, the general conveniences for assuring
+the two men on the sidewalk that they will be able to conduct their
+bargain, and to get the other ninety million in, accurately, that they
+will be able to do by them as they would be done by--these have scarcely
+been arranged for yet.
+
+In our machine age, with our railroads, and our telephones suddenly
+heaping our lives up on one another's lives, almost before we have
+noticed it, our religious machinery to go with our other machinery, our
+machinery that we are going to be Christians with, has not been
+invented yet.
+
+Religion two-men size, or man and woman size, or one family or two
+family size or village size has been worked out. Religion as long as it
+has been concerned with a few people and was a matter of love between
+neighbours, or of skill in being neighbourly, has had no special or
+imperative need for science or the scientific man.
+
+Now that religion is obliged to be an intimate, a confiding relation
+between ninety million people, the spiritual genius, devotion, and
+holiness of the scientific man, of the man who says "how" has come to be
+the modern man's almost only access to his God.
+
+A ninety million man-power religion is an enterprise of spiritual
+engineering, a feat in national and international statesmanship, a
+gigantic structural constructive achievement in human nature. Doing as
+one would be done by, with a few people, is a thing that any man can sit
+down and read his Bible a few minutes and arrange for himself. He can
+manage to do as he would be done by, fairly well in the next yard. But
+how about doing as one would be done by with ninety million people--all
+sizes, all climates, all religions, Buffalo, New Orleans, Seattle? How
+about doing as one would be done by three thousand miles?
+
+It is an understatement to say, as we look about our modern world, that
+Christianity has not been tried yet.
+
+Christianity has not been invented yet.
+
+What was invented two thousand years ago was the spirit of Christianity.
+
+Christianity has been for two thousand years a spirit.
+
+It is almost like a new religion to me just of itself to think of it. It
+is like being presented suddenly with a new world to think of it, to
+think that all we have really done with Christianity as yet is to use it
+as a breath or spirit.
+
+I look at the vision of the earth to-day, of the great cities rushing
+together at last and running around the world like children running
+around a house--great cities shouting on the seas, suddenly sliding up
+and down the globe, playing hopscotch on the equator, scrambling up the
+poles--all these colossal children!... Here we all are!--a whiff of
+steam from the Watts's steam kettle and a wave of Marconi across the air
+and we have crept up from our little separate sunsets, all our little
+private national bedrooms of light and darkness into the one single same
+cunning dooryard of a world! Our religion, our politics, our Bibles,
+kings, millionaires, crowds, bombs, prophets and railroads all hurling,
+sweeping, crashing our lives together in a kind of vast international
+collision of intimacy.
+
+All the Christianity we can bring to bear or that we can use to run this
+crash of intimacy with is a spirit, a breath.
+
+We do not well to berate one another or to berate one another's motives
+or to assail human nature or to grow satirical about God with all our
+little battered helpless Christians about us and our unadjusted
+religions.
+
+We are a new human race grappling with a new world. Our Christianity has
+not been invented yet and if we want a God, we will work like chemists,
+like airmen, turn the inside of the earth out, dump the sky, move
+mountains, face cities, love one another, and find Him!
+
+In the meantime until we have done this, until we have worked as
+chemists and airmen work, Christianity is a spirit.
+
+It explains all this eager jumble of the world, brushes away our
+objections, frees our hearts, gives us our program, makes us know what
+we are for, to stop and think a moment of this--that Christianity is a
+spirit.
+
+Everything that is passing wonderful is a spirit at first. God begins
+building a world as a world-spirit, out of a spirit brooding upon the
+waters. Then for a long while the vague waters, then for a long while a
+little vague land or spirit-of-planet before a real world.
+
+And every real belief that man has had, has begun as a spirit.
+
+For two thousand years Man has had the spirit of immortality. Homer had
+it. Homer had moments when improvising his mighty song all alone, of
+hearing or seeming to hear, faintly, choruses of men's voices singing
+his songs after him, a thousand years away.
+
+As he groped his way up in his singing, he felt them in spirit, perhaps,
+the lonely wandering minstrels in little closed-in valleys, or on the
+vast quiet hills, filling the world with his voice when he was dead,
+going about with his singing, breaking it in upon the souls of children,
+of the new boys and girls, and building new worlds and rebuilding old
+worlds in the hearts of men. Homer had the spirit of hearing his own
+voice forever, but the technique of it, the important point of seeing
+how the thing could really be done, of seeing how people, instead of
+listening to imitations or copies or awkward echoes of Homer, should
+listen to Homer's voice itself--the timbre, the intimacy, the subtlety,
+the strength of it--the depth of his heart singing out of it. All this
+has had to wait to be thought out by Thomas A. Edison.
+
+Man has not only for thousands of years had the spirit of immortality,
+of keeping his voice filed away if any one wanted it on the earth,
+forever, but he has had all the other spirits or ghosts of his mightier
+self. He has had the spirit of being imperious and wilful with the sea,
+of faring forth on a planet and playing with oceans, and now he has
+worked out the details in ocean liners, in boats that fly up from the
+water, and in boats which dive and swim beneath the sea. For thousands
+of years he has had the spirit of the locomotive working through, troops
+of runners or of dim men groping defiantly with camels through deserts,
+or sweeping on on horses through the plains, and now with his banners of
+steam at last he has great public trains of cars carrying cities.
+
+For hundreds of years man has had the spirit of the motor-car--of having
+his own private locomotive or his own special train drive up to his
+door--the spirit of making every road his railway. For a great many
+years he has had the spirit of the wireless telegraph and of using the
+sky. Franklin tried using the sky years ago but all he got was
+electricity. Marconi knew how better. Marconi has got ghosts of men's
+voices out of the clouds, has made heaven a sounding board for great
+congregations of cities, and faraway nations wrapped in darkness and
+silence whisper round the rolling earth. Man has long had the spirit of
+defying the seas. Now he has the technique and the motor-boat. He has
+had the spirit of removing oceans and of building huge, underground
+cities, the spirit of caves in the ground and mansions in the sky, and
+now he has subways and skyscrapers. For a thousand years he has had the
+spirit of Christ and now there is Frederick Taylor, Louis Brandeis,
+Westfield Pure Food, Doctor Carrel, Jane Addams, and Filene's Store.
+Vast networks--huge spiritual machines of goodness are crowding and
+penetrating to-day, fifteen pounds to the square inch, the atmosphere of
+the gospel into the very core of the matter of the world, into the
+everyday things, into the solids of the lives of men.
+
+It takes two great spirits of humanity to bring a great truth or a new
+goodness into this world; one spirit creates it, the other conceives it,
+gathers the earth about it and gives it birth. These two spirits seem to
+be the spirits of the poet and the scientist.
+
+We are taking to-day, many of us, an almost religious delight in them
+both. We make no comparisons.
+
+We note that the poet's inspiration comes first and consists in saying
+something that is true, that cannot be proved.
+
+A few people with imagination, here and there, believe it.
+
+The scientist's inspiration comes second and consists in seeing ways of
+proving it, of making it matter of fact.
+
+He proves it by seeing how to do it.
+
+Crowds believe it.
+
+
+
+
+CHAPTER XIX
+
+AND THE MACHINE STARTS
+
+
+One of the things that makes one thoughtful in going about from city to
+city and dropping into the churches is the way the people do not sing in
+them and will not pray in them. In every new strange city where one
+stops on a Sunday morning, one looks hopefully--while one hears the
+chimes of bells--at the row of steeples down the street. One looks for
+people going in who seem to go with chimes of bells. And when one goes
+in, one finds them again and again, inside, all these bolt-up-right,
+faintly sing-song congregations.
+
+One wonders about the churches.
+
+What is there that is being said in them that should make any one feel
+like singing?
+
+The one thing that the churches are for is news--news that would be
+suitable to sing about, and that would naturally make one want to sing
+and pray after one had heard it.
+
+There is very little occasion to sing or to pray over old news.
+
+Worship would take care of itself in our churches if people got the
+latest and biggest news in them.
+
+News is the latest faith men have in one another, the last thing they
+have dared to get from God.
+
+It is not impossible that just at the present moment, and for some
+little time to come, there is really very little worth while that can be
+said about Christianity, until Christianity has been tried. I cannot
+conceive of Christ's coming back and saying anything just at the moment.
+He would merely wonder why, in all these two thousand years, we had not
+arranged to do anything about what He had said before. He would wonder
+how we could keep on so, making his great faith for us so poetic,
+visionary, and inefficient.
+
+It is in the unconscious recognition of this and of the present
+spiritual crisis of the world, that our best men, so many of them,
+instead of going into preaching are going into laboratories and into
+business where what the gospel really is and what it is really made of,
+is being at last revealed to people--where news is being created.
+
+Perhaps it would not be precisely true--what I have said, about Christ's
+not saying anything. He probably would. But he would not say these same
+merely rudimentary things. He would go on to the truths and applications
+we have never heard or guessed. The rest of his time he would put in in
+proving that the things that had been merely said two thousand years
+ago, could be done now. And He would do what He could toward having them
+dropped forever, taken for granted and acted on as a part of the morally
+automatic and of-course machinery of the world.
+
+The Golden Rule takes or ought to take, very soon now, in real religion,
+somewhat the same position that table manners take in morals.
+
+All good manners are good in proportion as they become automatic. In
+saying that honesty pays we are merely moving religion on to its more
+creative and newer levels. We are asserting that the literal belief in
+honesty, after this, ought to be attended to practically by machinery.
+People ought to be honest automatically and by assumption, by dismissing
+it in business in particular, as a thing to be taken for granted.
+
+This is what is going to happen.
+
+Without the printing press a book would cost about ten thousand dollars,
+each copy.
+
+With the printing press, the first copy of a book costs perhaps about
+six hundred dollars.
+
+The second costs--twenty-nine cents.
+
+The same principle holds good under the law of moral automatics.
+
+Let the plates be cast. Everything follows. The fire in the Iroquois
+Theatre in Chicago cost six hundred dead bodies.
+
+Within a few months outward opening doors flew open to the streets
+around a world.
+
+Everybody knew about outward opening doors before.
+
+They had the spirit of outward opening doors. But the machinery for
+making everybody know that they knew it--the moral and spiritual
+machinery for lifting over the doors of a world and making them all
+swing suddenly generation after generation the other way, had not been
+set up.
+
+Of course it would have been better if there had been three hundred dead
+bodies or three dead bodies--but the principle holds good--let the moral
+plates be cast and the huge moral values follow with comparatively
+little individual moral hand labour. The moral hand labour moves on to
+more original things.
+
+The same principle holds good in letting an American city be good in
+seeing how to make goodness in a city work.
+
+Let the plates be once cast--say Galveston, Texas; or De Moines, Iowa,
+and goodness after you have your first specimen gets national
+automatically.
+
+Two hundred and five cities have adopted the Galveston or commission
+government in three years.
+
+ * * * * *
+
+The failure for the time being apparently of the more noble and
+aggressive kinds of goodness against the forces of evil is a matter of
+technique. Our failure is not due to our failure to know what evil
+really is, but due to our wasteful way of tunnelling through it.
+
+Our religious inventors have failed to use the most scientific method.
+We have gone at the matter of butting through evil without thinking
+enough. Less butting and more thinking is our religion now. We will not
+try any longer to butt a whole planet when we try to keep one man from
+doing wrong.
+
+We will butt our way through to the man who sees where to butt and how
+to butt. Then all together!
+
+Very few of the wrongs that are done to society by individuals would be
+done if civilization were supplied with the slightest adequate machinery
+or conveniences for bringing home to people vividly who the people are
+they are wronging, how they are wronging them, and how the people feel
+about it. This machinery for moral and social insight, this
+intelligence-engine or apparatus of sympathy for a planet to-day, before
+our eyes is being invented and set up.
+
+ * * * * *
+
+Sometimes I almost think that history as a study or particularly as a
+habit of mind ought to be partitioned off and not allowed to people in
+general to-day. Only men of genius have imagination enough for handling
+history so that it is not a nuisance, a provincialism and an
+impertinence in the serene presence to-day of what is happening before
+our eyes. History makes common people stop thinking or makes them think
+wrong, about nine tenths of the area of human nature, particularly about
+the next important things that are going to happen to it.
+
+Our modern life is not an historian's problem. It is an inventor's
+problem. The historian can stand by and can be consulted. But things
+that seem to an historian quite reasonably impossible in human nature
+are true and we must all of us act every day as if they were true. We
+but change the temperature of human nature and in one moment new levels
+and possibilities open up on every side.
+
+Things that are true about water stop being true the moment it is heated
+212 degrees Fahrenheit. It begins suddenly to act like a cloud and when
+it is cooled off enough a cloud acts like a stone. Railroad trains are
+run for hundreds of miles every year in Siberia across clouds that are
+cold enough. We raise the temperature of human nature and the motives
+with which men cannot act to-day suddenly around a world are the motives
+with which they cannot help acting to-morrow.
+
+The theory of raised temperatures alone, in human nature, will make
+possible to us ranges of goodness, of social passion and vision, that
+only a few men have been capable of before.
+
+All the new inventions have new sins, even new manners that go with
+them, new virtues and new faculties. The telephone, the motor-car, the
+wireless telegraph, the airship and the motor-boat all make men act with
+different insights, longer distances, and higher speeds.
+
+Men who, like our modern men, have a going consciousness, see things
+deeper by going faster.
+
+They see how more clearly by going faster.
+
+They see farther by going faster.
+
+If a man is driving a motor-car three miles an hour all he needs to
+attend to with his imagination is a few feet of the road ahead.
+
+If he is driving his car thirty miles an hour and trying to get on by
+anticipating his road a few feet ahead, he dies.
+
+The faster a man goes--if he has the brains for it--the more people and
+the more things in the way, his mind covers in a minute--the more
+magnificently he sees how.
+
+On a railway train any ordinary man any day in the year (if he goes fast
+enough) can see through a board fence. It may be made of vertical slats
+five inches across and half an inch apart. He sees through the slits
+between the slats the whole country for miles. If he goes fast enough a
+man can see through a solid freight train.
+
+All our modern industrial social problems are problems of gearing people
+up. Ordinary men are living on trains now--on moral trains.
+
+Their social consciousness is being geared up. They are seeing more
+other people and more other things and more things beyond the Fence.
+
+The increased vibration in human nature and in the human brain and heart
+that go with the motor-car habit, the increased speed of the human
+motor, the gearing up of the central power house in society everywhere
+is going to make men capable of unheard-of social technique. The social
+consciousness is becoming the common man's daily habit. Laws of social
+technique and laws of human nature which were theories once are habits
+now.
+
+There is a certain sense in which it may be said that the modern man
+enjoys daily his moral imagination. He is angered and delighted with his
+social consciousness. He boils with rage or sings when he hears of all
+the new machines of good and machines of evil that people are setting up
+in our modern world.
+
+There is a sense in which he glories in the Golden Rule. The
+moral-machinist's joy is in him. He is not content to watch it go round
+and round like some smooth-running Corliss engine which is not connected
+up yet--that nobody really uses except as a kind of model under glass or
+a miniature for theological schools. He cannot bear the Golden Rule
+under glass. He wants to see it going round and round, look up at it,
+immense, silent, masterful, running a world. He delights in the Golden
+Rule as a part of his love of nature. It is as the falling of apples to
+him. He delights in it as he delights in frost and fire and in the
+glorious, modest, implacable, hushed way they work!
+
+We are in an age in which a Golden Rule can sing. The men around us are
+in a new temper. They have the passion, almost, the religion of
+precision that goes with machines.
+
+While I have been sitting at my desk and writing these last words, the
+two half-past-eight trains, at full speed, have met in the meadow.
+
+There is something a little impersonal, almost abstracted, about the way
+the trains meet out here on their lonely sidewalk through the meadow,
+twenty inches apart--morning after morning. It always seems as if this
+time--this one next time--they would not do it right. One argues it all
+out unconsciously that of course there is a kind of understanding
+between them as they come bearing down on each other and it's all been
+arranged beforehand when they left their stations; and yet somehow as I
+watch them flying up out of the distance, those two still, swift
+thoughts, or shots of cities--dark, monstrous (it's as if Springfield
+and Northampton had caught some people up and were firing them at each
+other)--I am always wondering if this particular time there will not be
+a report, after all, a clang on the landscape, on all the hills, and a
+long story in the _Republican_ the next morning.
+
+Then they softly crash together and pass on--two or three quiet whiffs
+at each other--as if nothing had happened.
+
+I always feel afterward as if something splendid, some great human act
+of faith, had been done in my presence. Those two looming, mighty
+engines, bearing down on each other, making an aim so, at twenty inches
+from death, and nothing to depend on but those two gleaming dainty
+strips or ribbons of iron--a few eighths of an inch on the edge of a
+wheel--I never can get used to it: the two great glowing creatures, full
+of thunder and trust, leaping up the telegraph poles through the still
+valley, each of them with its little streak of souls behind it; immortal
+souls, children, fathers, mothers, smiling, chattering along through
+Infinity--it all keeps on being boundless to me, and full of a glad
+boyish terror and faith. And under and through it all there is a kind of
+stern singing.
+
+I know well enough, of course, that it is a platitude, this meeting of
+two trains in a meadow, but it never acts like one. I sometimes stand
+and watch the engineer afterward. I wonder if he knows he enjoys it.
+Perhaps he would have to stop to know how happy he was, and not meet
+trains for a while. Then he would miss something, I think; he would miss
+his deep joyous daily acts of faith, his daily habits of believing in
+things--in steam, and in air, and in himself, and in the switchman, and
+in God.
+
+I see him in his cab window, he swings out his blue sleeve at me! I like
+the way he stakes everything on what he believes. Nothing between him
+and death but a few telegraph ticks--the flange of a wheel.... Suddenly
+the swing of his train comes up like the swing and the rhythm of a great
+creed. It sounds like a chant down between the mountains. I come into
+the house lifted with it. I have heard a man believing, believing mile
+after mile down the valley. I have heard a man believing in a
+Pennsylvania rolling mill, in a white vapour, in compressed air and a
+whistle, the way Calvin believed in God.
+
+
+
+
+BOOK THREE
+
+LETTING THE CROWD BE BEAUTIFUL
+
+
+TO WILBUR WRIGHT AND WILLIAM MARCONI
+
+ _"Great Spirit--Thou who in my being's burning mesh
+ Hath wrought the shining of the mist through and through the flesh,
+ Who, through the double-wondered glory of the dust
+ Hast thrust
+ Habits of skies upon me, souls of days and nights,
+ Where are the deeds that needs must be,
+ The dreams, the high delights,
+ That I once more may hear my voice
+ From cloudy door to door rejoice--
+ May stretch the boundaries of love
+ Beyond the mumbling, mock horizons of my fears
+ To the faint-remembered glory of those years--
+ May lift my soul
+ And reach this Heaven of thine
+ With mine?"
+
+ "Come up here, dear little Child
+ To fly in the clouds and winds with me,
+ and play with the measureless light!"_
+
+
+
+
+
+PART ONE
+
+WISTFUL MILLIONAIRES
+
+
+
+
+CHAPTER I
+
+MR. CARNEGIE SPEAKS UP
+
+
+As I was wandering through space the other day--just aeroplaning past on
+my way over from Mars--I came suddenly upon a neat, snug little
+property, with a huge sign stuck in the middle of it:
+
+ THE EARTH: THIS DESIRABLE PROPERTY TO LET. Rockefeller,
+ Carnegie, Morgan & Co.
+
+I was just about to pass it by, inferring naturally that it must be a
+mere bank, or wholesale house, or something, when it occurred to me it
+might do no harm to stop over on it, and see. I thought I might at least
+drop in and inquire what kind of a firm it was that was handling it, and
+what was their idea, and what, if anything, they thought their little
+planet was for, and what they proposed to do with it.
+
+I found, on meeting Mr. Rockefeller and Mr. Carnegie and Mr. Morgan, to
+my astonishment, that they did not propose to do anything with it at
+all. They had merely got it; that was as far as they had thought the
+thing out apparently--to get it. They seemed to be depending, so far as
+I could judge, in a vague, pained way, on somebody's happening along who
+would think perhaps of something that could be done with it.
+
+Of course, as Mr. Carnegie (who was the talking member of the firm)
+pointed out, if they only owned a part of it, and could sell one part of
+it to the other part there would still be something left that they could
+do, at least it would be their line; but merely owning all of it, so, as
+they did, was embarrassing. He had tried, Mr. Carnegie told me, to think
+of a few things himself, but was discouraged; and he intimated he was
+devoting his life just now to pulling himself together at the end, and
+dying a poor man. But that was not much, he admitted, and it was really
+not a very great service on his part to a world, he thought--his merely
+dying poor in it.
+
+When I asked him if there was anything else he had been able to think of
+to do for the world--
+
+"No," he said, "nothing really; nothing except chucking down libraries
+on it--safes for old books."
+
+"And Mr. Morgan?" I said.
+
+"Oh! He is chucking down old china on it, old pictures, and things."
+
+"And Mr. Rockefeller?"
+
+"Mussing with colleges, some," he said, "just now. But he doesn't, as a
+matter of fact, see anything--not of his own--that can really be done
+with them, except to make them more systematized and businesslike, make
+them over into sort of Standard Oil Spiritual Refineries, fill them with
+millions more of little Rockefellers--and they won't let him do that. Of
+course, as you might see, what they want to do practically is to take
+the Rockefeller money and leave the Rockefeller out. Nobody will really
+let him do anything. Everything goes this way when we seriously try to
+do things. The fact is, it is a pretty small, helpless business, owning
+a world," sighed Mr. Carnegie.
+
+"This is why we are selling out, if anybody happens along. Anybody, that
+is, who really sees what this piece of property is for and how to
+develop it, can have it," said Mr. Carnegie, "and have it cheap."
+
+Mr. Carnegie spoke these last words very slowly and wearily, and with
+his most wistful look; and then, recalling himself suddenly, and handing
+me a glass to look at New York with and see what I thought of it, he
+asked to be excused for a moment, and saying, "I have fourteen libraries
+to give away before a quarter past twelve," he hurried out of the room.
+
+
+
+
+CHAPTER II
+
+MR. CARNEGIE TRIES TO MAKE PEOPLE READ
+
+
+I found, as I was studying the general view of New York as seen from the
+top through Mr. Carnegie's glass, that there appeared to be a great many
+dots--long rows of dots for the most part--possibly very high buildings,
+but there was one building, wide and white and low, and more spread-out
+and important-looking than any of the others, which especially attracted
+my attention. It looked as if it might be a kind of monument or
+mausoleum to somebody. On looking again I found that it was filled with
+books, and was the Carnegie Public Library. There were forty more
+Libraries for New York Mr. Carnegie was having put up, I was told, and
+he had dotted them--thousands of them almost everywhere one could look,
+apparently, on his own particular part of the planet.
+
+A few days later, when I began to do things at a closer range, I took a
+little trip to New York, and visited the Library; and I asked the man
+who seemed to have it in charge, who there was who was writing books for
+Mr. Carnegie's Libraries just now, or if there was any really adequate
+arrangement Mr. Carnegie had made for having a few great books written
+for all these fine buildings--all these really noble book-racks, he had
+had put up. The man seemed rather taken aback, and hesitated. Finally, I
+asked him point blank to give me the name of the supposed greatest
+living author who had written anything for all these miles of Carnegie
+Libraries, and he mentioned doubtfully a certain Mr. Rudyard Kipling. I
+at once asked for his books, of course, and sat down without delay to
+find out if he was the greatest living author the planet had, what it
+was he had to say for it and about it, and more particularly, of course,
+what he had to to say it was for.
+
+I found among his books some beautiful and quite refined interpretations
+of tigers and serpents, a really noble interpretation or conception of
+what the beasts were for all the glorious gentlemanly beasts--and of
+what machines were for--all the young, fresh, mighty, worshipful
+engines--and what soldiers were for. But when I looked at what he
+thought men were for, at what the planet was for, there was practically
+almost nothing. The nearest I came to it was a remark, apparently in a
+magazine interview which I cannot quote correctly now, but which
+amounted to something like this: "We will never have a great world until
+we have some one great artist or poet in it, who sees it as a whole,
+focuses it, composes it, makes a picture of it, and gives the men who
+are in it a vision to live for."
+
+ * * * * *
+
+Since then I have been trying to see what Messrs. Rockefeller, Carnegie,
+and Morgan could do to produce and arrange what seemed to me the one
+most important, imperative, and immediate convenience their planet could
+have, namely, as Mr. Kipling intimated, some man on it, some great
+creative genius, who would gather it all up in his imagination--the
+beasts, and the people, and the sciences, and the machines--in short,
+the planet as a whole, and say what it was for. It is from this point of
+view that I have been drawn into writing the following pages on the next
+important improvements--what one might call the spiritual Unreal-Estate
+Improvements, for Messrs. Rockefeller, Carnegie, and Morgan's property
+which will have to be installed. I have been going over the property
+more or less carefully in my own way since, studying it and noting what
+had been done by the owners, and what possibly might be done toward
+arranging authors, inventors, seers, artists, or engineers or other
+efficient persons who would be able to inquire, to think out for a
+world, to express for it, some faint idea of what it was for.
+
+
+
+
+CHAPTER III
+
+MR. NOBEL TRIES TO MAKE PEOPLE WRITE
+
+
+Not unnaturally, of course, I turned to see what had already been done
+by the more powerful men the planet had produced, in the way of
+arranging for the necessary seers and geniuses to run the world with,
+and I soon found that by far the most intelligent and far-seeing attempt
+that had been made yet in this direction had been made by an inspired,
+or semi-inspired, millionaire in Sweden, named Alfred Nobel, an
+idealist, who had made a large but unhappy fortune out of an explosive
+to stop war with. His general idea had been that dynamite would make war
+so terrible that it would shock people into not fighting any more, and
+that gradually people, not having to spend their time in thinking of
+ways of killing one another, would have more time than they had ever had
+before to think of other and more important things. It was the
+disappointment of his life that his invention, instead of being used
+creatively, used to free men from fighting and make men think of things,
+had been used largely as an arrangement for making people so afraid of
+war that they could not think of anything else. Whichever way he turned
+he saw the world in a kind of panic, all the old and gentle-minded
+nations with their fair fields, their factories and art galleries, all
+hard at work piling up explosives around themselves until they could
+hardly see over them. As this was the precise contrary of what he had
+intended, and he had not managed to do what he had meant to do with
+making his money, he thought he would try to see if he could not yet do
+what he had meant to do in spending it. He sat down to write his Will,
+and in this Will, writing as an inventor and a man of genius, he tried
+to express, in the terms of money, his five great desires for the world.
+He wished to spend forty thousand dollars a year, every year forever,
+after he was dead, on each of these five great desires. There were five
+great Inventors that he wanted, and he wanted the whole world searched
+through for them, for each of them, once more every year, to see if they
+could be found. Mr. Nobel expressed his desire for these five Inventors
+as people often manage to express things in wills, in such a way that
+not everybody had been sure what he meant. There seems to have been
+comparatively little trouble, from year to year, in awarding the prizes
+to some adequate inventor in the domain of Peace, of Physics, of
+Chemistry, and of Medicine; but the Nobel Prize Trustees, in trying to
+pick out an award each year to some man who could be regarded as a true
+inventor in Literature, have met with considerable difficulty in
+deciding just what sort of a man Alfred Nobel had in mind, and had set
+aside his forty thousand dollars for when he directed that it should
+go--to quote from the Will--"To the person who shall have produced in
+the field of Literature the most distinguished work of an idealistic
+tendency."
+
+Allen Upward, for instance, an Englishman unknown in Stockholm, invented
+and published a book four years ago, called the "New Word," which was so
+idealistic and distinguished a book, and so full of new ideas and of new
+combinations of old ideas, that there was scarcely a publisher in
+England who did not instinctively recognize it, who did not see that it
+would not pay at once, and that therefore it was too strange and
+original and too important a book for him to publish, and after a long
+delay the book was finally printed in Geneva.
+
+A copy was sent to the Nobel Prize Trustees.
+
+One would have thought, looking at it theoretically, that here was
+precisely the sort of situation that Alfred Nobel, who had been the
+struggling inventor of a great invention that would not pay at once
+himself, would have been looking for. A book so inventive, so far ahead,
+that publishers praised it and would not invest in it, one would have
+imagined to be the one book of all others for which Alfred Nobel stood
+ready and waiting to put down his forty thousand dollars.
+
+But Mr. Nobel's forty thousand dollars did not go to a comparatively
+obscure and uncapitalized inventor who had written a book to build a
+world with, or at least a great preliminary design, or sketch, toward a
+world. The Nobel Prize Trustees, instead of giving the forty thousand
+dollars to Allen Upward, looked carefully about through all the nations
+until their eyes fell on a certain Mr. Rudyard Kipling. And when they
+saw Mr. Rudyard Kipling, piled high with fame and five dollars a word,
+they came over quietly to where he was and put softly down on him forty
+thousand dollars more.
+
+I do not know, but it is not inconceivable, that Kipling himself would
+rather have had Allen Upward have it.
+
+I am not quarrelling with the Trustees, and am merely trying to think
+things out and understand. But it certainly is a question that cannot
+but keep recurring to one's mind--the unfortunate, and perhaps rather
+unlooked-for, way in which Mr. Nobel's Will works. And I have been
+wondering what there is that might be done, the world being the kind of
+world it is, which would enable the Nobel Prize Trustees to so
+administer the Will that its practical weight on the side of Idealism,
+and especially upon the crisis of idealism in young authors, would be
+where Mr. Nobel meant to have it.
+
+One must hasten to admit that Mr. Upward's book is open to question;
+that, in fact, it is the main trait of Mr. Upward's book that it raises
+a thousand questions; and that it would be a particularly hard book for
+most men to give a prize to, quietly go home, and sleep that night. I
+must hasten to admit also that, judging from their own point of view,
+the Nobel Prize Trustees have so far done quite well. They have
+attained a kind of triumph of doing safe things--things that they could
+not be criticised for; and they could well reply to this present
+criticism that there was no other course that they could take. Unless
+they had a large fund for butting through all nations for obscure
+geniuses, and for turning up stones everywhere to look for embryo
+authors--unless they had a fund for going about among the great
+newspapers, the big magazines, and peeping under them through all the
+world for geniuses--and unless they had still another large fund for
+guaranteeing their decision when they had found one, a fund for
+convincing the world that they were right, and that they were not
+wasting their forty thousand dollars--the Trustees have taken a fairly
+plausible position. Their position being that, in default of perfectly
+fresh, brand-new, great men, and in view of the fact, in a world like
+this that geniuses in it are almost invariably, and, as a matter of
+course, lost or mislaid until they are dead, much the best and safest
+thing that Trustees of Idealism could do was to watch the drift of
+public opinion in the different nations, to adopt the course of noting
+carefully what the world thought were really its great men, and then (at
+a discreet and dignified distance, of course) tagging the public, and
+wherever they saw a crowd, a rather nice crowd, round a man, standing up
+softly at the last moment and handing him over his forty thousand
+dollars. This has been the history of the Nobel Trustees of Idealism,
+thus far.
+
+But in a way, we are all the trustees of idealism, and the problem of
+the Nobel Prize Trustees is more or less the problem of all of us. We
+are interested as well as they in trying to find out how to recognize
+and reward men of genius. What would we do ourselves if we were Nobel
+Prize Trustees? Precisely what was it that Alfred Nobel intended to
+achieve for Literature when he made this bequest of forty thousand
+dollars a year in his Will, for a work of Literature of an idealistic
+tendency?
+
+To take a concrete case, I can only record that it has seemed to me
+that if Alfred Nobel himself could have been on hand that particular
+year, and could have read Mr. Upward's book, he would have given the
+prize of forty thousand dollars to Allen Upward. He would not have given
+the prize to Mr. Kipling--he would have given it twenty years before;
+but in this particular year of which I am writing, when he saw these two
+men together, I believe he would have given the prize to Allen Upward,
+and he would have hurried.
+
+I would like to put forward at this point two inquiries. First, why did
+the Trustees not award the prize to Allen Upward? And second, what would
+have happened if they had?
+
+First, the Trustees could not be sure that Mr. Upward in his work of
+genius was telling the truth.
+
+Second, they could not be sure that the world would approve of his
+having forty thousand dollars for telling the truth. Perhaps the world
+would have rather had him paid forty thousand dollars for not telling
+it.
+
+Third, Mr. Kipling was safe. No creative work had to be done on Kipling;
+all they had to do was to send him the cheque. Great crowds had swept in
+from all over the world, and nominated Mr. Kipling; the Committee merely
+had to confirm the nomination.
+
+Fourth, Mr. Upward, like all idealists, like all men who have the power
+of throwing this world into the melting-pot and bringing it out new
+again partly unrecognizable (which, of course, is the regular
+historical, almost conventional, thing for an idealist to do with a
+world), bewildered the Nobel Prize Committee. They could not be sure but
+that Mr. Upward's next book would be thought in the wrong, and make
+their having given him forty thousand dollars to write it ridiculous.
+
+ * * * * *
+
+What would have happened if the Trustees had given the prize to Mr.
+Upward?
+
+First, practically no one would have known who he was, and twenty-five
+nations would have been reading his book in a week, to see why the prize
+was given to him. The book would have been given the most widespread,
+highly stimulated, forty-thousand-dollar-power attention that any book
+in any age has had.
+
+Only now and then would a man go over and take down his old Kiplings
+from the shelf and read them, because he had heard that Mr. Kipling had
+forty thousand dollars more than he had had before.
+
+Secondly, Mr. Upward's new book would have the stimulus of his knowing
+while he was writing it that every word would be read by everybody. All
+the draught on the fire of his genius of the whole listening world would
+result in a work that even Mr. Upward himself perhaps would hardly
+believe he had written. As events turned out, and Mr. Upward did not get
+the prize there might be many reasons to believe that his next book
+might be out of focus, might be a mere petulant, scolding book, his
+exultation spent or dwindled, because his last tremendous wager--that
+the world wanted the truth--was lost.
+
+Scolding in a book means, as a rule, either juvenility or it means
+relapse into conscious degeneration of the soul--the focussing and
+fusing power in a man. I have sometimes wondered if even Christ, if He
+had not died in His thirty-third year, made His great dare for the world
+on the cross early, would not have stopped believing so magnificently in
+other people at about forty or forty-five or so, and would not have
+spent the rest of His days in railing at them, and in being very bitter
+and helpless and eloquent about Rome and Jerusalem. I have caught myself
+once or twice being glad Abraham Lincoln died suddenly just when he did,
+his great faith and love all warm in him, and his great oath for the
+world--that it was good--still fresh upon his lips!
+
+Writing a book like Allen Upward's for a planet with a vision of a
+thousand years singing splendidly through it, and then just reading it
+all alone afterward when he has written it, and going over the score all
+alone by himself, would seem to be a good deal of a strain. To be
+contradicted out loud and gloriously by a world might be inspiring, but
+to be contradicted by a solid phalanx of silent nations, trooping up
+behind one another, unanimous, impervious, is enough to make any
+radiant, long-accumulated genius pause in full career, question himself,
+question his vision as a chimera, as some faintly lighted Northern
+Lights upon the world, that would never mean anything, that was an
+illusion, that would just flicker in the great dark once more and go
+out.
+
+I do not say that this is true, or that it would be true of Allen
+Upward.
+
+But I have read his book. I should think it might be true.
+
+What Alfred Nobel had in mind, his whole idea in his Will, it seems to
+some of us, was to put in his forty thousand dollars at the working end
+of some man's mind, at the end of the man's mind where the forty
+thousand dollars would itself be creative, where the forty thousand
+dollars would get into the man, and work out through the man and through
+his genius into the world. It does not seem to me that he wanted to put
+his forty thousand dollars at the idle, old remembering end of a man's
+mind; that he meant it should be used as a mere reward for idealism. I
+doubt if it even so much as occurred to Alfred Nobel, who was an
+idealist himself, that idealism, after a man had managed to have some in
+this world, would be rewarded, or could possibly be paid for, by any
+one. He knew, if ever a man knew, that idealism was its own reward, and
+that it was priceless, and that any attempt to reward it with money, to
+pay a man for it after he had had it, and after it was all over, would
+make forty thousand dollars look shabby, or at least pathetic and
+ridiculous. What he wanted to do was to build his forty thousand dollars
+over into a Man. He wanted to feel that this money that he had made out
+of dynamite, out of destruction, would be wrought, through this man,
+into exultation, into life. He had proposed that this forty thousand
+dollars should become poetry in this man's book, that it should become
+light and heat, a power-house of thought, of great events. What Alfred
+Nobel had in mind, I think, with his little forty thousand dollars, was
+that it should be given a chance to become an intimate part of some
+man's genius; that it should become perhaps at last a Great Book--that
+great foundry of men's souls, where the moulds of History are patterned
+out, and where the hopes of nations and the prayers of women and
+children and of great men are, and where the ideals of men--those huge
+drive-wheels of the world--are cast in a strange light and silence.
+
+I wondered if they could have thought of this when they voted on Allen
+Upward's book that day three years ago--those twenty grave, quiet
+gentlemen in frockcoats in Stockholm!
+
+ * * * * *
+
+I have picked out Mr. Upward's book because it is the most difficult,
+the most hazardous, and the least fortunate one I know, to make my point
+with; and because a great many people will get the reaction of
+disagreeing with me, and feeling about it probably, the way the Nobel
+Prizes Trustees did. I have wanted to take a book which has the traits
+in it for which men of genius are persecuted or crucified or
+ignored--our more modern timid or anonymous form of the cross. If Mr.
+Upward had been given the Prize by the Nobel Prize Trustees, it will
+have to be admitted a howl would have gone up round the world that would
+not have quieted down yet; and it is this howl that Mr. Nobel intended
+his Prize for, and that he thought a man would need about forty thousand
+dollars to meet.
+
+I might have taken any one of several other books, and they would have
+illustrated my point snugly and more conveniently; but just that right
+touch of craziness that Nobel had in mind, and that goes with great
+experiment of spirit--the chill, Nietzsche-like wildness, that bravado
+before God and man and before Time, that swinging one's self out on
+Eternity, which make Upward a typical man of genius, would have been
+lacking. K---- (whose criticisms of books are the most creative ones I
+know) said of Upward's book that he felt very happy and strangely
+emancipated when he read it, but that it was an uncanny experience, as
+if he had been made of thin air, had become a kind of aerated being, a
+psychic effect that genius often has; and K---- admitted to me
+confidentially that he felt that possibly he and Upward were being a
+little crazy and happy together by themselves, breaking out into
+infinite space so, and he took the book over to W----, and left it on
+his desk slinkingly and half-ashamed and without saying anything about
+it. He said he was enormously relieved next time he saw W----, felt as
+if he had just been pulled out of Bedlam to find that there was at least
+one other man in the world apparently in his right mind, who valued the
+book as he did.
+
+This is the precise feeling, it seems to me, that the Nobel Prize was
+intended to champion and to stand by and temporarily defend in a new
+author--the feeling he gives us of being in the presence of unseen
+forces, of incalculableness. It was this way Allen Upward has of taking
+his reader apart or up into a high place (like the Devil), and dizzying
+him, taking away his breath with Truth, that Nobel had in mind. He
+wanted to spend eight thousand pounds a year on providing for the world
+one more book which would give the ordinary man the personal feeling of
+being with a genius, cold, lonely, cosmic genius, the sense of a chill
+wind of All Space Outside blowing through--a book which is a sort of
+God's Wilderness, in which ordinary men with their ordinary plain senses
+round them move about dazed a little and as trees walking--a great,
+gaunt, naked book.
+
+Alfred Nobel was the inventor of an explosive, a rearranger of things
+assumed and things unbedded, and it was this same expansive,
+half-terrible, half-sublime power in other men and other men's books he
+wanted to endow--the power to free and mobilize the elements in a world,
+make it budge over a little toward a new one. He wanted to spend forty
+thousand dollars a year on the man in literature who had the pent-up
+power in him to crash the world's mind open once more every year like a
+Seed, and send groping up out of it once more its hidden thought.
+
+I may not be right in anticipating the eventual opinion of Allen
+Upward's book; but even if I am wrong, it will have helped perhaps to
+call attention to the essential failure of the Nobel Prize Trustees to
+side with the darers and experimenters in literature, to take a serious
+part in those great creative, centrifugal movements in the souls of men
+in which new worlds and the sense of new worlds are swept in upon us.
+For the Sciences, which are more matter of fact and tangible, the Nobel
+Prize is functioning more or less as Mr. Nobel intended, but certainly
+in Literature it will have to be classed as one more of our humdrum
+regular millionaire arrangements for patting successful people
+expensively on the back. It acts twenty years too late, falls into line
+with our usual worldly ornamental D.D., LL.D. habit, and has become, so
+far as Literature is concerned, a mere colossal, kindly, doddering Old
+Age Pension from a few gentlemen in Stockholm. It adds itself as one
+more futile effort of men of wealth--or world owners to be creative and
+lively with money, very much on the premises with money, after they are
+dead.
+
+
+
+
+CHAPTER IV
+
+PAPER BOOKS, MARBLE PILLARS, AND WOODEN BOYS
+
+
+I have sometimes wished that Mr. Carnegie would post the following sign
+up on his Libraries, on the outside where people are passing, and on the
+inside in the room where people sit and think:
+
+ A MILLION DOLLARS REWARD.
+
+ WANTED, A GREAT LIVING AMERICAN AUTHOR FOR MY LIBRARIES IN THE
+ UNITED STATES. AT PRESENT OUR GREAT AUTHOR IN AMERICA APPEARS
+ TO HAVE BEEN LOST OR MISLAID; ANY ONE FINDING HIM, OR ANY ONE
+ THAT MIGHT DO FOR HIM TEMPORARILY, PLEASE COMMUNICATE WITH ME.
+
+ ANDREW CARNEGIE.
+
+Mr. Carnegie's Libraries must be a source of constant regret to the
+author of "Triumphant Democracy." They are generally made up of books
+written in the Old World. It would be interesting to know what are the
+real reasons great Libraries are not being written for Mr. Carnegie in
+America, and what there is that Mr. Carnegie or other people can do
+about it. They are certainly going to be written in America some time,
+and certainly, unless the best and greatest part of the Carnegie Library
+of the future is to be the American part of it, the best our Carnegie
+Libraries will do for America will be to remind us of what we are not.
+Unless we can make the American part of Mr. Carnegie's Libraries loom in
+the world as big as Mr. Carnegie's chimneys, America--which is the last
+newest experiment station of the world--is a failure.
+
+It has occurred to me to try to express, for what it may be worth, a
+point of view toward Triumphant Democracy Mr. Carnegie may have
+inadvertently overlooked.
+
+If Mr. Carnegie would establish in every town where he has put a
+Library, by endowment or otherwise, a Commission, or what might be
+called perhaps a Searching Party, in that community, made up of men of
+inventive and creative temperament, who instinctively know this
+temperament in others--men in all specialities, in all walks of life,
+who are doing things better than any one wants to pay them to do
+them--and if Mr. Carnegie would set these men to work, in one way and
+another, looking up boys who are like them, boys about the town, who are
+doing things better than any one wants to pay them to do them--he would
+soon get a monopoly of the idealism of the world; he would collect in
+thirty-five years, or in one generation, an array of living great men,
+of national figures, men who would be monuments to Andrew Carnegie, as
+compared with which his present libraries, big, thoughtless,
+innumerable, humdrum, sogging down into the past, would be as nothing.
+Mr. Carnegie has given forty libraries to New York; and I venture to say
+that there is at this very moment, running round the streets of the
+great city, one single boy, who has it in him to conceive, to imagine,
+and hammer together a new world; and if Mr. Carnegie would invest his
+fortune, not in buildings or in books, but in buying brains enough to
+find that boy, and if the whole city of New York were to devote itself
+for one hour every day for years to searching about and finding that
+boy, to seeing just which he is, to going over all the other boys five
+hours a day to pick him out, it would be--well, all I can say is, all
+those forty libraries of Mr. Carnegie's, those great proud buildings,
+would do well if they did not do one thing for six years but find that
+boy!
+
+There is a boy at this very moment with strings and marbles and a nation
+in his pocket, a system of railroads--a boy with a national cure for
+tuberculosis, with sun-engines for everybody--there is a boy with
+cathedrals in him too, no doubt or some boy like young Pinchot, with
+mountainsful of forests in his heart.
+
+This is what Mr. Carnegie himself would like to do, but with his big,
+stiff, clumsy libraries trailing their huge, senseless brick-and-mortar
+bodies, their white pillars and things, about the country, unmanned,
+inert, eyeless, all those great gates and forts of knowledge, Coliseums
+of paper, and with the mechanical people behind the counters, the
+policemen of the books, all standing about protecting them--with all
+this formidable array, how can such a boy be hunted out or drawn in, or
+how would he dare go tramping in through the great gates and hunting
+about for himself? He could only be hunted out by people all wrought
+through with human experience, men and women who would give the world to
+find him, who are on the daily lookout for such a boy--by some special
+kind of eager librarian, or by disguised teachers, anonymous poets, or
+by diviners, by expert geniuses in boys. If Mr. Carnegie could go about
+and look up and buy up wherever he went these men who have this
+boy-genius in them, deliver them from empty, helpless, mere
+getting-a-living lives; and if he could set these men, and set them
+about thickly, among the books in his libraries--those huge anatomies
+and bones of knowledge he has established everywhere, all his great
+literary steel-works--men would soon begin to be discovered, to be
+created, to be built in libraries ... but as it is now....
+
+Gentle Reader, have you ever stood in front of one of them, looked up at
+the windows, thought of all those great tiers, those moulds and blocks
+of learning on the shelves; and have you never watched the weary people
+that dribble in from the streets and wander coldly about, or sit down
+listless in them--in those mighty, silent empires of the past? have you
+never thought that somewhere all about them, somewhere in this same
+library, there must be some white, silent, sunny country of the future,
+full of children and of singing, full of something very different from
+these iron walls of wisdom? And have you never thought what it would
+mean if Mr. Carnegie would spend his money on search parties for people
+among the books, or what it would mean if the entire library, if all the
+books in it, became, as it were, wired throughout with live, splendid,
+delighted men and women, to make connections, to establish the current
+between the people and the books, to discover the people one by one and
+follow them to their homes, and follow them in their lives, and take out
+the latent geniuses, and the listless engineers and poets, and the
+Kossuths, Cæsars, the Florence Nightingales...?
+
+It is only by employing forces that can be made extremely small,
+invisible, personal, penetrating, and spiritual, that this sort of work
+can be done. It must be delicate and wonderful workmanship, like the
+magnet, like the mighty thistledown in the wind, like electricity, like
+love, like hope--sheer, happy, warm human vision going about and casting
+itself, casting all its still and tiny might, its boundless seed, upon
+the earth: but it would pay.
+
+The same people too, specialists in detecting and developing inventors,
+could be supplied also to all other possible callings. They would
+constitute a universal profession, penetrating all the others. They
+would go hunting among foremen and in machine shops for the misplaced
+geniuses, tried by wrong standards, underpaid for having other gifts.
+They would keep a lookout through all the schools and colleges, looking
+over the shoulders of scolding teachers and absent professors. They
+would go about studying the playgrounds and mastering the streets.
+
+We do not a little for the Submerged Tenth and the sons of the poor, and
+we have schools or missions for the sons of the rich, but one of the
+things we need next to-day is that something should be done for the
+sons of the great neglected respectable classes. Far more important than
+one more library--say in Denver, for instance would be a Denver Bureau
+of Investigation, to be appointed, of high-priced, spirited men, of
+expert humanists, to study difficulties, and devise methods and missions
+for putting all society in Denver through filters or placers, and
+finding out the rich human ore, finding out where everybody really
+belonged, and what all the clever misplaced people were really for. Of
+course it would take money to do all this, and flocks of free people who
+are doing the work they love. But it is not book-racks, nor paper, nor
+ink, nor stone steps, nor white pillars--it is free men and free women
+America and England are asking of their Andrew Carnegies to-day.
+
+Mr. Carnegie has not touched this human problem in his libraries. If
+Society were fitted up all through with electric connections, men with a
+genius for discovering continents in people, Columbuses, boy-geniuses;
+and if there were established everywhere a current between every boy and
+the great world, this would be something on which Mr. Carnegie could
+make a great beginning with the little mite of his fortune. If we were
+to have even one city fitted up in this way, it would be hard to say how
+much it would mean--one city with enough people in it who were free to
+do beautiful things, free to be curious about the others, free to follow
+clues of greatness, free to go up the streams of Society to the still,
+faint little springs and beginnings of things. It would soon be a
+memorable city. A world would watch it, and other cities would grope
+toward it. Instead of this we have these big, hollow, unmanned libraries
+of Mr. Carnegie's everywhere, with no people practically to go with
+them, no great hive of happy living men and women in and out all day
+cross-fertilizing boys and books.
+
+There seems to be something unfinished and stolid and brutal about a
+Carnegie Library now. The spirit of the garden and the sea, of the
+spring and the light, and of the child, is not in it. They have come to
+seem to some of us mere huge Pittsburgs of brains--all these impervious,
+unwieldy, rolling-mills of knowledge. I should think it would be a
+terrible prospect to grow old with, just to sit and see them flocking
+across the country from your window, all these huge smoke-stacks of
+books in their weary, sordid cities; and the boys who might be great
+men, the small Lincolns with nations in their pockets, the little Bells
+with worlds in their ears, the Pinchots with their forests, the McAdoos
+and Roosevelts, the young Carnegies and Marconis in the streets!
+
+
+
+
+CHAPTER V
+
+THE HUMDRUM FACTORY AND THE TUMPTY-TUM THEATRE
+
+
+Mr. Israel Zangwill in presiding at the meeting of the Sociological
+Society the other night remarked, in referring to inspired millionaires,
+that as a rule in the minds of most people nowadays a millionaire seemed
+to be a kind of broken-off person, or possibly two persons. There always
+seemed to have to be a violent change in a millionaire somewhere along
+the middle of his life. The change seemed to be associated in some way,
+Mr. Zangwill thought with his money. He reminded one of the
+patent-medicine advertisements, "Before and After Taking."
+
+I have been trying to think why it is that the average millionaire
+reminds people--as Mr. Zangwill says he does--of a patent-medicine
+advertisement, "Before and After Taking."
+
+I have thought, since Mr. Zangwill made this remark, of getting together
+a small collection of pictures of millionaires--two pictures of each,
+one before and the other after taking--and having them mounted in the
+most approved patent-medicine style, and taking them down to Far End and
+asking Mr. Zangwill to look them over with me and see if he thought--he,
+Israel Zangwill, the novelist, the play-wright, the psychologist--really
+thought, that millionaires "Before and After" were as different as they
+looked.
+
+I imagine he would say--and practically without looking at the
+pictures--that of course to him or to me perhaps, or to any especially
+interested student of human nature, millionaires are not really
+different at all "Before and After Taking"; that they merely had a
+slightly different outer look. They would merely look different, Mr.
+Zangwill would say, to the common run or majority of people--the people
+one meets in the streets.
+
+But would they?
+
+One of the most hopeful things that I have been thinking of lately is
+that the people--the ordinary people one meets in the streets--are
+beginning quite generally to see through their millionaires, and to see
+that their money almost never really cures them. Most very rich men,
+indeed, are having their times now, of even seeing through themselves;
+and it brings me up abruptly with a shock to think that the ordinary
+people who pass in the streets would be deceived by these simple little
+pictures Before and After. They have been deceived until lately, but are
+they being deceived now? I would like to see the matter tested, and I
+have thought it would be a good idea to take my small collection of
+pictures of millionaires--two pictures of each, one Before and the other
+After Taking--to a millionaire--of course some really reformed or cured
+one--and ask him to pay the necessary expenses in the columns of the
+_Times_, and of the _Westminster Gazette_, and the _Daily Chronicle_,
+and other representative London journals (all on the same morning), of
+having the pictures published. We could then take what might be called a
+social, human, economic inventory of London: ask people to send in their
+honest opinions, on looking at the pictures, as to whether Money, Before
+and After Taking, does or does not produce these remarkable cures in
+millionaires. I very much doubt if Mr. Zangwill would be found to be
+right in his estimate of our common people to-day.
+
+I venture to believe that it is precisely because our common people are
+seeing that millionaires are not changed Before and After Taking that
+the majority of time millionaires we have to-day have come to be looked
+upon as one of the charges--one of the great spiritual charges and
+burdens modern Society has to carry.
+
+Society has always had to do what it could for the poor, but in our
+modern civilization, in a new and big sense, we have to see now what
+there is, if possibly anything, that can be done for the rich.
+
+We have come to have them now almost everywhere about us--these great
+spiritual orphans, with their pathetic, blind, useless fortunes piled up
+around them; and Society has to support them, to keep them up morally,
+keep them doing as little damage as possible, and has to allow day by
+day besides for the strain and structural weakness they bring upon the
+girders of the world--the faith of men in men, and the credit of God,
+which alone can hold a world together.
+
+It is not denied that the average millionaire, when he has made his
+money, does different-looking things, and gathers different-looking
+objects about him, and is seen in different-looking places. And it is
+not denied that he changes in more important particulars than things. He
+quite often changes people, the people he is seen with but he never or
+almost never changes himself. He is not one man when he is putting money
+into his pocket and another when he is taking it out.
+
+We keep hoping at first with each new mere millionaire that when he gets
+all the money he has wanted it will change him; but we find it almost
+never does.
+
+Merely reversing the motion with a pocket does not make a man a new and
+beautiful creature, and one soon sees that the typical millionaire is
+governed by the same bargain principles, is bullied and domineered over
+by the same personal limitations, the same old something-for-nothing
+habits. If he had the habit, while getting money out of people, of
+getting the better of them, he still insists on getting the better of
+people when he gives it to them or to their causes. He takes it out of
+their souls. There never has been a millionaire who runs his business
+on the old humdrum principle of merely making all the money he can who
+does not run his very philanthropies afterward on the same general
+principle of oppressing everybody, of outwitting everybody--and of doing
+people good in a way that makes them wish they were dead. Philanthropy
+as a philosophy, and even as an institution, is getting to be nearly
+futile to-day, for the reason that millionaires--valid, authentic cases
+of millionaires who are really cured--who are changed either in their
+motives or their methods with regard to what they do with money, except
+in rare cases, do not exist.
+
+The New Theatre in New York, which was started as a kind of Polar
+Expedition to discover and rescue Dramatic Art in America, failed
+because two hundred and forty millionaires tried to help it. If enough
+millionaires could have been staved off from that enterprise, or if it
+could have been taken in hand either by fewer or more select
+millionaires coöperating with the public and with artists of all
+classes, New Theatre of New York would not have been obliged, as it has
+been since, to start all over again on a new basis. The blunders in
+creative public work that men who get rich in the wrong way are always
+sure to make had to be made first. They nearly always have to be made
+first. There is hardly a single enterprise of higher social value in
+which the world is interested to-day which is not being gravely
+threatened in efficient service by letting in too many millionaires, and
+by paying too much attention to what they think. If our people were
+generally alive to the terrific sameness and monotony of a millionaire's
+life "before and after," and if millionaires were looked over
+discriminatingly before being allowed to take part in great public
+enterprises like the cinema, for instance, the newspapers, the
+hospitals, the theatres, there is hardly any limit to the new things
+that public enterprises would begin to make happen in the world, and the
+new men that would begin to function in them.
+
+Of course, if what a great vision for the people--_i.e._, a public
+enterprise is for, is to make money, it would be different. The mere
+millionaire might understand, and his understanding might help. But if
+an institution is founded (like a great theatre) to be a superb and
+noble masterpiece of understanding and changing human nature; if it is
+founded to be a creative and dominating influence, to build up the
+ideals and fire the enthusiasm of a city, to lay the foundations of the
+daily thoughts and the daily motives of a great people, the mere
+millionaire finds, if he tries to manage it, that he is getting in
+beyond his depth. A man who has made his money by exploiting and taking
+advantage of the public can only be expected, in conducting a Theatre,
+to be an authority on how to exploit a public and take advantage of it
+still more, and how to make it go to the play that merely looks like the
+play that it wants.
+
+Millionaires as a class, unless they are men who have made their money
+in the artist's or the inventor's spirit, really ought to be expected by
+this time, except in the size of their cheques, to be modest and
+thoughtful, to stand back a little and watch other people. The
+millionaires themselves, if they thought about it, would be the first to
+advise us not to pay too much attention to them. They are used to large
+things, and they know that the only way to do, in conducting great
+enterprises, is to select and use men (whether millionaires or not) for
+the particular efficiencies they have developed. If we are conducting
+what is called a charity, we will not expect that a millionaire can do
+good things unless he is a good man. He spoils them by picking out the
+wrong people. And we will not expect him to do artistic things unless he
+has lived his life and done his business in the spirit and the
+temperament of the artist. He will not know which the artists are or
+what the artists are like inside; and he will not like them and they
+will not like him, nor will they be interested in him or interested in
+working with him. Everything that artists or men of creative temperament
+try to do with the common run of millionaires--all these huge, blind,
+imponderable megatheriums, stamping along through life, ordering people
+about--ends in the same way--in irksomeness, bewildered vision, fear,
+compromise, and failure, as seen from the inside. Seen on the outside or
+before the public, of course, the Institution will have the same old,
+bland, familiar air of looking successful and of looking intelligent,
+and yet of being uninteresting, and of not changing the world by a
+hair's breadth.
+
+The only millionaires who should be allowed to have a controlling
+interest in public enterprises are millionaires who do not need to be
+different before and after making their money. Everybody is coming to
+see this, sooner or later. It is already getting very hard to raise
+money for any public enterprise in which mere millionaires or
+bewildered, unhappy rich men are known to have a controlling interest.
+The most efficient and far-sighted men do not expect anything very
+decided or of marked character from such enterprises, and will no longer
+lend to them either their brains or their money. Mere millionaires will
+soon have to conduct their public enterprises quite by themselves, and
+they will then soon fall of their own weight. The moment men are put in
+control of public enterprises by the size of their brains instead of the
+size of their cheques, the whole complexion of what are known as our
+public enterprises will change, and churches, theatres, hospitals,
+settlements, art galleries, and all other great public causes, instead
+of boring everybody and teasing everybody, will be attracting everybody
+and attracting everybody's money. They will be full of character,
+courage, and vision. Our present great, vague, helpless, plaintive
+public enterprises--one third art, one third millionaire, one third
+deficit--drag along financially because they are listless compromises,
+because they have no souls or vision, and are not interesting--not even
+interesting to themselves.
+
+Men with creative or imaginative quality, and courage, and insight into
+ordinary human nature, and far-sightedness of what can be expected of
+people, do not get on with the ordinary millionaire. It cannot be denied
+that millionaires and artists get together in time; but the particular
+point that seems to be interesting to consider is how the millionaires
+and artists can be got together before the artists are dead, and before
+the millionaires stop growing and stop being creative and understanding
+creative men.
+
+It might be well to consider the present situation in the concrete--the
+theatre, for instance--and see how the situation lies, and where one
+would have to begin, and how one would have to go to work to change it.
+
+The present failure of the theatre to encourage what is best in modern
+art is due to the fact that the public is unimaginative and inartistic.
+
+If a public is unimaginative and inartistic, the only way the best
+things that are offered can succeed with them is by having these best
+things held before them long and steadily enough for them slowly to
+compare them with other things, and see that they are better than the
+other things, and that they are what they want.
+
+Unimaginative and inartistic people do not know what they want. If
+things are tried long enough with them they do. When they have been
+tried long enough with them they support them themselves.
+
+The only way fine things can be tried long enough is with sufficient
+capital.
+
+The only way sufficient capital for fine things can be obtained is by
+having millionaires who appreciate fine things, and believe in them, and
+believe the public in time will believe in them.
+
+The only way in which a millionaire can recognize and believe in the
+fine things and in the best artists is by being, in spirit and
+temperament at least, an artist himself.
+
+The only way in which a millionaire can be an artist is to work every
+day in the spirit in which the artist works.
+
+This means the artist in business.
+
+(1) The artist in business is the man who makes things people already
+want enough to make money, and who makes things he is going to make
+people want enough to make new values and to be of some use.
+
+(2) The artist in business is the employer who makes new things and men
+together. He lets the men who make new things with him become new men;
+and when the things are made, they go forth in their turn and make new
+men and make new publics. New publics have had to be made for
+everything: for the first umbrellas, for the first telephones, the first
+typewriters. New publics have had to be made for Wagner, for Sunlight
+Soap, for Bernard Shaw; and it is the men who make new publics--be it
+for big or little things--who are artists. They are in spirit, prophets,
+kings, and world-builders.
+
+(3) Incidentally, the artist in business--the employer who creates new
+values and is creative himself--will like creative men in his factory,
+and will treat them so that they will put their creativeness into his
+business; he not only will be an artist himself, but he will have,
+comparatively speaking, a factory full of artists working with him. And
+when the factories pour out the men at night, and the smoke and the
+murmur cease, and the windows are dark, they will go to creative and
+live men's plays.
+
+So it has come to pass that the modern business man of the artist sort
+holds the arts of modern times in the hollow of his hand. He is a
+past-master of creating new publics.
+
+(4) The artist in business is the man who educates and draws out, at
+every point where his business touches them, every day, all day, the men
+with whom he works. He educates and develops the men who make the
+things. He educates and develops the men who buy them. Even the people
+who wish they had bought them, are educated or secreted, by the artist
+in business. He is a maker of new publics, a world-builder, whichever
+way he turns. A business man who merely makes for people what they want,
+and who does not get the prestige with men of making for them things
+that they did not know they wanted, is a failure and falls behind in his
+business. All the big men in business work in future tenses. They are
+prophets, historians, and they are Now-men, men who work by seeing the
+truth all round the present moment, the present persons, and the present
+market, and before it and behind it. Millionaires who are making their
+money in this spirit will understand and believe in plays that are
+written in this spirit, and the people who work for such employers will
+like to go to such plays, and the theatre managers, instead of being the
+bullies and tyrants of the world of art, will be held in the power of
+the men who see things and who make things--men who in vast sweeps
+called audiences, night after night, make new men upon the earth.
+
+
+
+
+PART TWO
+
+IRON MACHINES
+
+
+
+
+CHAPTER I
+
+STEEPLES AND CHIMNEYS
+
+
+I went to the Durbar the other night in cinema colour and saw the King
+and Queen through India. I had found my way, with hundreds of others,
+into the gallery of the Scala Theatre, and out of that big, still rim of
+watchful darkness where I sat I saw--there must have been thousands of
+them--crowds of camels running.
+
+And crowds of elephants went swinging past.
+
+I watched them like a boy, like a boy standing on the edge of a thousand
+years and looking off at a world.
+
+It was stately and strange, and like far music to sit quite still and
+watch civilizations swinging past.
+
+Then suddenly it became near and human--the spirit of playgrounds and of
+shouting and boyish laughter ran through it. And we watched the
+elephants, naked and untrimmed, lolling down to the lake and lying down
+to be scrubbed in it with comfortable low snorting and slow rolling in
+the water, and the men standing by all the while like little play-nurses
+and tending them, their big bungling babies, at the bath. A few minutes
+later we watched the same elephants, hundreds of them, their mighty
+toilets made, pacing slowly past, swinging their gorgeous trappings in
+our eyes, rolling their huge hoodahs at us, and all the time still those
+little funny dots of men beside them, moving them silently, moving them
+invisibly as by a spirit, as by a kind of awful wireless--those great
+engines of the flesh! I shall never forget it or live without it, that
+slow pantomime of those mighty, silent Eastern nations, their religions,
+their philosophies, their wills, their souls, moving their elephants
+past--the long panorama of it, of their little awful human wills, all
+those little black, helpless-looking slits of Human Will astride those
+mighty necks!
+
+I have the same feeling when I see Count Zeppelin with his airship, or
+Grahame-White at Hendon, riding his vast cosmic pigeon up the sky; and
+it is the same feeling I have with the locomotives--those unconscious,
+forbidding, coldly obedient terrible fellows! Have I not lain awake and
+listened to them storming through the night, heard them out there ahead
+working our wills on the blackness, on the thick night, on the stars, on
+Space, and on Time while we slept?
+
+My main feeling at the Durbar while I watched those splendid beasts--the
+crowds of camels, the crowds of elephants--all being driven along by the
+little, faint, dreamy, sleepy-looking people was, "Why don't their
+elephants turn around on them and chase them?"
+
+I kept thinking at first that they would, almost any minute.
+
+Our elephants chase us--most of us. Who has not seen locomotives coming
+quietly out of their roundhouses in New York and begin chasing people,
+chasing whole towns, tearing along with them, making everybody hurry
+whether or no, speeding up and ordering around by the clock great
+cities, everybody alike, the rich and the poor, the just and the unjust,
+for hundreds of miles around? In the same way I have seen, hundreds of
+times, motor cars turning around on their owners and chasing
+them--chasing them fairly out of their lives. And hundreds of thousands
+of little wood-and-rubber Things with nickel bells whirring, may be seen
+ordering around people--who pay them for it--in any city of our modern
+world.
+
+Now and then one comes on a man who keeps a telephone, who is a
+gentleman with it, and who keeps it in its place, but not often.
+
+There are certain questions to be asked and to be settled in any
+civilization that would be called great.
+
+First: Do the elephants chase the men in it? Second: And if--as in our
+Western civilization--the men have made their own elephants, why should
+they be chased by them?
+
+There are some of us who have wondered a little at the comparative
+inferiority of organ music. We have come to the conclusion that perhaps
+organ music is inferior because it has been largely composed by
+organists, by men who sit at organ machines many hours a day, and who
+have let their organ machines with all their stops and pedals, and with
+all their stop-and-pedal-mindedness, select out of their minds the tones
+that organs can do best--the music that machines like.
+
+Wagner has come to be recognized as a great and original composer for a
+machine age because he would not let his imagination be cowed by the
+mere technical limitations, the narrow-mindedness of brass horns, wooden
+flutes, and catgut; he made up his mind that he would not sing violins.
+He made violins sing him.
+
+Perhaps this is the whole secret of art in a machine civilization.
+
+Perhaps a machine civilization is capable of a greater art than has ever
+been dreamed in the world before, the moment it stops being chased by
+its elephants. The question of letting the crowd be beautiful in our
+world of machines and crowds to-day turns on our producing
+Machine-Trainers.
+
+Men possessed by watches in their vest pockets cannot be inspired, men
+possessed by churches or religion-machines cannot be prophets, men
+possessed by school-machines cannot be educators.
+
+The reason that we find the poet, or at least the minor poet,
+discouraged in a machine age probably is, that there is nothing a minor
+poet can do in it. Why should nightingales, poppies, and dells expect,
+in a main trial of strength, to compete with machines? And why should
+human beings running for their souls in a race with locomotives expect
+to keep very long from losing their souls?
+
+The reason that most people are discouraged about machinery to-day is
+that this is what they think a machine civilization is. They whine at
+the machines. They blame the locomotive.
+
+A better way for a man to do would be to stop blaming the locomotive,
+and stop running along out of breath beside it, and climb up into the
+cab.
+
+This is the whole issue of art in our modern civilization--climbing up
+into the cab.
+
+First come the Machine-Trainers, or poets who can tame engines. Then the
+other poets.
+
+In the meantime, the less we hear about nightingales and poppies and
+dells and love and above, the better.
+
+Poetry must make a few iron-handed, gentle-hearted, mighty men next. It
+is because we demand and expect the beautiful that we say that poetry
+must make men next.
+
+The elephants have been running around in the garden long enough.
+
+
+
+
+CHAPTER II
+
+BELLS AND WHEELS
+
+
+We are living in a day of the great rebellion of the machines. Out of a
+thousand thousand roundhouses and factories, vast cities and nations of
+machines on the land and on the sea have risen before the soul of man
+and said, "We have served you; now, you serve us."
+
+A million million vulgar, swaggering Goliaths, one sees them everywhere;
+they wave their arms at us around the world, they puff their white
+breath at us, they spit smoke in our eyes, line up in a row before the
+great cities, before the mighty-hearted nations, and say it again and
+again, all in chorus, _"We have served you, now, you serve us!"_
+
+It has come to sound to some of us as a kind of chant around our lives.
+
+But why should we serve them?
+
+I have seen crowds of minor poets running, their little boxes of perfume
+and poetry, their cologne water, their smelling-salts, in their hands.
+
+And, of course, if the world were all minor poets the situation would be
+serious.
+
+And I have seen flocks of faint-hearted temples, of big, sulky,
+beautiful, absent-minded colleges, looking afraid. Every now and then
+perhaps one sees a professor run out, throw a book at the machines, and
+run back again. Oxford still looks at science, at matter itself,
+tremulously, with that same old, still, dreamy air of dignity, of
+gentlemanly disappointment.
+
+And if the world were all Oxford the situation would be serious.
+
+When Oxford with its hundred spires, its little beautiful boy choirs of
+professors, draws me one side from the Great Western Railway Station,
+and intones in those still, solemn, lonely spaces the great truth in my
+ears, that machines and ideals cannot go together, that the only way to
+deal with ideals is to keep them away from machines, my only reply is
+that ideals that are so tired that they are merely devoted to defending
+themselves, ideals that will not and cannot go forth and be the breath
+of the machines, ideals that cannot and will not master the machines,
+that will not ride the machines as the wind, overrun matter, and conquer
+the earth, are not ideals for gentlemen.
+
+At least they are not ideals that can keep up the standard of the Oxford
+gentleman.
+
+A gentleman is a man who is engaged in expressing his best and noblest
+self in every fibre of his mind and every fibre of his body. He makes
+the very force of gravity pulling on his clothes express him, and the
+movements of his feet and his hands. He gathers up his rooms into his
+will and all the appointments of his life and crowds into them the full
+meaning of his soul. He makes all these things say him.
+
+The main attribute of a man who is not a gentleman is that he does not
+do these things, that he cannot inform his body with his spirit.
+
+I go back to the Great Western Railway, ugly as it still is. I go alone,
+and sadly if I must, and for a little time--without the deep bells and
+without the stained-glass windows, without all that dear, familiar
+beauty I have loved in the old and quiet quadrangles--I take my stand
+beside the Great Western Railway! I claim the Great Western Railway for
+the spirit of man and for the will of God!
+
+With its vast shuttle of steam and shining engines, its little,
+whispering telegraph office, the Great Western Railway is a part of my
+body. I lay my will on the heart of London with it, or I sleep in the
+old house in Lynmouth with it. I am the Great Western Railway, and the
+Great Western Railway is ME. And from the heart of the roar of London
+to the slow, sleepy surge of the sea in my window at Lynmouth it is
+mine! Though it be iron and wood, switches, whistles, and white steam,
+it is my body, and I inform it with my spirit, or I die. With the will
+of God I endow it, with the glory of the world, with the desires of my
+heart, and with the prayers of the hurrying men and women.
+
+I declare that that same glory I have known before, and that I will
+always know, and will never give up, in the old quiet quadrangles of
+Oxford and in the deep bells and in the still waters, as in some
+strange, new, and mighty Child, is in the Great Western Railway too.
+
+When I am in the train it sings. Strangely and hoarsely It sings! I lie
+down to rest. It whistles on ahead my ideals down the slope of the
+world. It roars softly, while I sleep, my religion in my ears.
+
+
+
+
+CHAPTER III
+
+DEW AND ENGINES
+
+
+When I was small, and wanted suddenly to play tag or duck-on-the-rock I
+had a little square half-mile of boys near by to play with.
+
+My daughter plays tag or plays dolls, any minute she likes, with a whole
+city. She is not surprised at the telephone; she takes it for granted
+like sunshine and milk. It is a part of the gray matter in her brain--a
+whole city, six or seven square miles of it. A little mouthpiece on a
+desk, a number, and two hundred little girls are hers in a minute, to
+play dolls with. She thinks in miles when she plays, where I thought in
+door-yards. The whole city is a part of the daily, hourly furniture of
+her mind. The little gray molecules in the structure of her brain are
+different from those in mine.
+
+I have seen that Man moves over with each new generation into a bigger
+body, more awful, more reverent and free than he has had before.
+
+A few minutes ago, here where I am writing, an engine all in bright,
+soft, lit-up green with little lines of yellow on it and flashing silver
+feet, like a vision, swept past--through my still glass window, through
+the quiet green fields--like a great, swift, gleaming whisper of London.
+And now, all in six seconds, this great quiet air about me is waked to
+vast vibrations of the mighty city. Out over the red pines, the lonely
+gorse fields, I have seen passing the spirit of the Strand. I have seen
+the great flocking bridges and the roar about St. Paul's in communion
+with the treetops and with the hedgerows and with the little brooks, all
+in six seconds, when an engine, with its vision like a cloud of glory
+swept past.
+
+And yet there are people in Oxford who tell me that an engine when it is
+in the very act of expressing such stupendous and boundless thoughts, of
+making such mighty and beautiful things happen, is not beautiful, that
+it has nothing to do with art. They can but watch the machines, the
+earth black with them, going about everywhere mowing down great nations
+and rolling under the souls of men.
+
+I cannot see it so. I see a thousand thousand engines carrying dew and
+green fields to the stones of London. I see the desires of the earth
+hastening. The ships and the wireless telegraph beckon the wills of
+cities on the seas and on the sky. With the machines I have taken a
+whole planet to me for my feet and for my hands. I gesture with the
+earth. I hand up oceans to my God.
+
+
+
+
+CHAPTER IV
+
+DEAD AS A DOOR NAIL!
+
+
+There are people who say that machines cannot be beautiful, and cannot
+make for beauty, because machines are dead.
+
+I would agree with them if I thought that machines were dead.
+
+I have watched in spirit, hundreds of years, the machines grow out of
+Man like nails, like vast antennæ--a kind of enormous, more unconscious
+sub-body. They are apparently of less lively and less sensitive tissue
+than tongues or eyes or flesh; and like all bones they do not renew, of
+course, as often or as rapidly as flesh. But the difference between live
+and dead machines is quite as grave and quite as important as the
+difference between live and dead men. The generally accepted idea a live
+thing is, that it is a thing that keeps dying and being born again every
+minute; it is seen to be alive by its responsiveness to the spirit, to
+the intelligence that created it and that keeps re-creating it. I have
+known thousands of factories; and every factory I have known that is
+really strong or efficient has scales like a snake, and casts off its
+old self. All the people in it, and all the iron and wood in it, month
+by month are being renewed and shedding themselves. Any live factory can
+always be seen moulting year after year. A live spirit goes all through
+the machinery, a kind of nervous tissue of invention, of thought.
+
+We already speak of live and dead iron, of live and dead engines or
+half-dead and half-sick engines, and we have learned that there is such
+a thing as tired steel. What people do to steel makes a difference to
+it. Steel is sensitive to people. My human spirit grows my arm and moves
+it and guides it and expresses itself in it, keeps re-creating it and
+destroying it; and daily my soul keeps rubbing out and writing in new
+lines upon my face; and in the same way my typewriter, in a slow, more
+stolid fashion, responds to my spirit too. Two men changing typewriters
+or motor-cars are, though more subtly, like two men changing boots.
+Sewing machines, pianos, and fiddles grow intimate with the people who
+use them, and they come to express those particular people and the ways
+in which they are different from others. A Titian-haired typewriter girl
+makes her machine move differently every day from a blue-eyed one.
+Typewriters never like to have their people take the liberty of lending
+them. Steel bars and wooden levers all have little mannerisms, little
+expressions, small souls of their own, habits of people that they have
+lived with, which have grasped the little wood and iron levers of their
+wills and made them what they are.
+
+It is somewhere in the region of this fact that we are going to discover
+the great determining secret of modern life, of the mastery of man over
+his machines. Man, at the present moment, with all his new machines
+about him, is engaged in becoming as self-controlled, as
+self-expressive, with his new machines, with his wireless telegraph arms
+and his railway legs, as he is with his flesh and blood ones. The force
+in man that is doing this is the spiritual genius in him that created
+the machine, the genius of imperious and implacable self-expression, of
+glorious self-assertion in matter, the genius for being human, for being
+spiritual, and for overflowing everything we touch and everything we use
+with our own wills and with the ideals and desires of our souls. The
+Dutchman has expressed himself in Dutch architecture and in Dutch art;
+the American has expressed himself in the motor-car; the Englishman has
+expressed himself, has carved his will and his poetry upon the hills,
+and made his landscape a masterpiece by a great nation. He has made his
+walls and winding roads, his rivers, his very treetops express his deep,
+silent joy in the earth. So the great, fresh young nations to-day, with
+a kind of new, stern gladness, implacableness, and hope, have appointed
+to their souls expression through machinery. Our Engines and our radium
+shall cry to God! Our wheels sing in the sun!
+
+Machinery is our new art-form. A man expresses himself first in his
+hands and feet, then in his clothes, and then in his rooms or in his
+house, and then on the ground about him; the very hills grow like him,
+and the ground in the fields becomes his countenance; and now, last and
+furthest of all, requiring the liveliest and noblest grasp of his soul,
+the finest circulation of will of all, he begins expressing himself in
+his vast machines, in his three-thousand-mile railways, in his vast,
+cold-looking looms and dull steel hammers. With telescopes for Mars-eyes
+for his spirit, he walks up the skies; he expresses his soul in deep and
+dark mines, and in mighty foundries melting and re-moulding the world.
+He is making these things intimate, sensitive, and colossal expressions
+of his soul. They have become the subconscious body, the abysmal,
+semi-infinite body of the man, sacred as the body of the man is sacred,
+and as full of light or of darkness.
+
+So I have seen the machines go swinging through the world. Like
+archangels, like demons, they mount up our desires on the mountains. We
+do as we will with them. We build Winchester Cathedral all over again,
+on water. We dive down with our steel wheels and nose for
+knowledge--like a great Fish--along the bottom of the sea. We beat up
+our wills through the air. We fling up, with our religion, with our
+faith, our bodies on the clouds. We fly reverently and strangely, our
+hearts all still and happy, in the face of God!
+
+
+
+
+CHAPTER V
+
+AN OXFORD MAN AND AN INCH OF IRON
+
+
+The whole process of machine-invention is itself the most colossal,
+spiritual achievement of history. The bare idea we have had of
+unravelling all creation, and of doing it up again to express our own
+souls--the idea of subduing matter, of making our ideals get their way
+with matter, with radium, ether, antiseptics, is itself a religion, a
+poetry, a ritual, a cry to heaven. The supreme, spiritual adventure of
+the world has become this task that man has set himself, of breaking
+down and casting away forever the idea that there is such a thing as
+matter belonging to matter--matter that keeps on in a dead, stupid way,
+just being matter. The idea that matter is not all alive with our souls,
+with our desires and prayers, with hope, terror, worship, with the
+little terrible wills of men and the spirit of God, is already
+irreligious to us. Is not every cubic inch of iron (the coldest-blooded
+scientist admits it) like a kind of little temple, its million million
+little atoms in it going round and round and round dancing before the
+Lord?
+
+And why should an Oxford man be afraid of a cubic inch of iron, or
+afraid of becoming like it?
+
+I daily thank God that I have been allowed to belong to this generation.
+I have looked at last a little cubic inch of iron out of countenance. I
+can sit and watch it, the little cubic inch of iron, in its still
+coldness, in all its little funny play-deadness, and laugh! I know that
+to a telescope or a god, or to me, to us, the little cubic inch of iron
+is all alive inside, that it is whirling with will, that it is sensitive
+in a rather dead-looking but lively cosmic way, sensitive like another
+kind of more slowly quivering flesh, sensitive to moons and to stars
+and to heat and cold, to time and space and to human souls. It is
+singing every minute low and strange, night and day, in its little grim
+blackness, of the glory of Things. I am filled with the same feeling,
+the same sense of kindred, of triumphant companionship, when I go out
+among them and watch the majestic family of the machines, of the
+engines, those mighty Innocents, those new awful sons of God, going
+abroad through all the world, looking back at us when we have made them,
+unblinking and without sin!
+
+Like rain and sunshine, like chemicals, and like all the other innocent,
+godlike things, and like waves of water and waves of air, rainbows,
+starlight, they say what we make them say. They are alive with the life
+that is in us.
+
+The first element of power in a man, in getting control of his life in
+our modern era, is to have spirit enough to know what matter is like.
+
+The Machine-Trainer is the man who sees what the machines are like. He
+is the man who conceives of iron-and-wood machines, in his daily habit
+of thought, as alive. He has discovered ways in which he can produce an
+impression upon iron and wood with his desires, and with his will. He
+goes about making iron-and-wood machines do live things.
+
+It is never the machines that are dead.
+
+It is only mechanical-minded men that are dead.
+
+
+
+
+CHAPTER VI
+
+THE MACHINES' MACHINES
+
+
+The fate of civilization is not going to be determined by people who are
+morbidly like machines on the one hand, or by people who are morbidly
+unmechanical, on the other.
+
+People in a machine civilization who try to live without being automatic
+and mechanical-minded part of the time and in some things, people who
+try to make everything they do artistic and self-expressive and
+hand-made, who attend to all their own thoughts and finish off all their
+actions by hand themselves, soon wish they were dead.
+
+People who do everything they do mechanically, or by machinery, are dead
+already.
+
+It is bad enough for those of us who are trying to live our lives
+ourselves--real, true, hand-made individual lives--to have to fight all
+these machines about us trying daily to roar and roll us down into
+humdrum and nothingness, without having to fight besides all these dear
+people we have about us too, who have turned machines, even one's own
+flesh and blood. Does not one see them--see them everywhere--one's own
+flesh and blood, going about like stone-crushers, road-rollers, lifts,
+lawn-mowers?
+
+Between the morbidly mechanical people and the morbidly unmechanical
+people, modern civilization hangs in the balance.
+
+There must be some way of being just mechanical enough, and at the right
+time and right place, and of being just unmechanical enough at the right
+time and right place. And there must be some way in which men can be
+mechanical and unmechanical at will.
+
+The fate of civilization turns on men who recognize the nature of
+machinery, who make machines serve them, who add the machines to their
+souls, like telephones and wireless telegraph, or to their bodies, like
+radium and railroads, and who know when and when not and how and how not
+to use them who are so used to using machines quietly and powerfully,
+that they do not let the machines outwit them and unman them.
+
+Who are these men?
+
+How do they do it?
+
+They are the Machine-Trainers. The men who understand people-machines,
+who understand iron machines, and who understand how to make
+people-machines and iron machines run softly together.
+
+
+
+
+CHAPTER VII
+
+THE MEN'S MACHINES
+
+
+There was a time once in the old simple individual days when drygoods
+stores could be human. They expressed, in a quiet, easy way, the souls
+of the people who owned them.
+
+When machinery was invented and when organization was invented--machines
+of people--drygoods stores became vast selling machines.
+
+We then faced the problem of making a drygoods store with twenty-five
+hundred clerks in it as human as a drygoods store with fifteen.
+
+This problem has been essentially and in principle solved. At least we
+know it is about to be solved. We are ready to admit--most of us--that
+it is practicable for a department store to be human. Everything the man
+at the top does expresses his human nature and his personality to his
+clerks. His clerks become twenty-five hundred more of him in miniature.
+What is more, the very stuff in which the clerks in department stores
+work--the thing that passes through their hands, is human, and
+everything about it is human, or can be made human; and all the while
+vast currents of human beings, huge Mississippis of human feeling, flow
+past the clerks--thousands and thousands of souls a day, and pour over
+their souls, making them and keeping them human. The stream clears
+itself.
+
+But what can we say about human beings in a mine, about the
+practicability of keeping human twenty-five hundred men in a hole in the
+ground? And how can a mine-owner reach down to the men in the hole, make
+himself felt as a human being on the bottom floor of the hole in the
+ground?
+
+In a department store the employer expresses himself to his clerks
+through every one of the other twenty-five hundred; they mingle and stir
+their souls and hopes and fears together, and he expresses himself to
+all of them through them all.
+
+But in a mine, two men work all alone down in the dark hole in the
+ground. Thousands of other men, all in dark holes, are near by, with
+nothing but the dull sound of picks to come between. In thousands of
+other holes men work, each with his helper, all alone. The utmost the
+helper can do is to grow like the man he works with, or like his own
+pick, or like the coal he chips out, or like the black hole. The utmost
+the man who mines coal can do, in the way of being human, is with his
+helper.
+
+In a factory, for the most part, the only way, during working hours, an
+employer can express himself and his humanness to his workman is through
+the steel machine he works with--through its being a new, good, fair
+machine or a poor one. He can only smile and frown at him with steel, be
+good to him in wheels and levers, or now and then perhaps through a
+foreman pacing down the aisles.
+
+The question the modern business man in a factory has to face is very
+largely this: "I have acres of machines all roaring my will at my men. I
+have leather belts, printed rules, white steam, pistons, roar, air,
+water and fire and silence to express myself to my workmen in. I have
+long monotonous swings and sweeps of cold steel, buckets of melted iron,
+strips of wood, bells, whistles, clocks--to express myself, to express
+my human spirit to my men. Is there, or is there not, any possible way
+in which my factory with its machines can be made as human and as
+expressive of the human as a department store?"
+
+This is the question that our machine civilization has set itself to
+answer.
+
+All the men with good honest working imaginations, the geniuses and the
+freemen of the world, are setting themselves the task of answering it.
+
+Some say, "Machines are on the necks of the men. We will take the
+machines away."
+
+Others say, "We will make our men as good as our machines. We will make
+our inventions in men catch up with our inventions in machines."
+
+We naturally turn to the employer first as having the first chance. What
+is there an employer can do to draw out the latent force in the men,
+evoke the divine, incalculable passion sleeping beneath in the
+machine-walled minds, the padlocked wills, the dull unmined desires of
+men? How can he touch and wake the solar plexus of labour?
+
+If any employer desires to get into the inner substance of the most
+common type of workman, be an artist with him, express himself with him
+and change the nature of that substance, give it a different colour or
+light or movement so that he will work three times as fast, ten times as
+cheerfully and healthfully, and with his whole body and soul, spirit,
+and how is he going to do it?
+
+Most employers wish they could do this. If they could persuade their men
+to believe in them, to begin to be willing to work with them instead of
+against them, they would do it.
+
+What form of language is there, whether of words or of actions, that an
+employer can use to make the men who work nine hours a day for him and
+to whom he has to express himself across acres of machines, believe in
+him and understand him?
+
+The modern employer finds himself set sternly face to face, every day of
+his life, with this question. All civilization seems crowding up day by
+day, seems standing outside his office door as he goes in and as he goes
+out, and asking him--now with despair, now with a kind of grim,
+implacable hope, "Do you believe, or do you not believe, a factory can
+be made as human as a department store?"
+
+This question is going to be answered first by men who know what iron
+machines really are, and what they are really for, and how they
+work--who know what people-machines really are, and what they are really
+for, and how they work. They will base all that they do upon certain
+resemblances and certain differences between people and machines.
+
+They will work the machines of iron according to the laws of iron.
+
+They will work the machines of men according to the laws of human
+nature.
+
+There are certain facts in human nature, feelings, enthusiasms and
+general principles concerning the natural working relation between men
+and machines, that it may be well to consider in the next chapter as a
+basis for a possible solution.
+
+What are our machines after all? How are the machines like us? And on
+what theory of their relation to us can machines and men expect in a
+world like this to run softly together? These are the questions men are
+going to answer next. In the meantime, I venture to believe that no man
+who is morose to-day about the machines, or who is afraid of machines in
+our civilization--because they are machines--is likely to be able to do
+much to save the men in it.
+
+
+
+
+CHAPTER VIII
+
+THE BASEMENT OF THE WORLD
+
+
+Every man has, according to the scientists, a place in the small of his
+back which might be called roughly, perhaps, the soul of his body. All
+the little streets of the senses or avenues of knowledge, the spiritual
+conduits through which he lives in this world, meet in this little
+mighty brain in the small of a man's back.
+
+About nine hundred millions of his grandfathers apparently make their
+headquarters in this little place in the small of his back.
+
+It is in this one little modest unnoticed place that he is supposed to
+keep his race-consciousness, his subconscious memory of a whole human
+race, and it is here that the desires and the delights and labours of
+thousands of years of other people are turned off and turned on in him.
+It is the brain that has been given to every man for the heavy everyday
+hard work of living. The other brain, the one with which he does his
+thinking and which is kept in an honoured place up in the cupola of his
+being, is a comparatively light-working organ, merely his own private
+personal brain--a conscious, small, and supposably controllable affair.
+He holds on to his own particular identity with it. The great lower
+brain in the small of his back is merely lent to him, as it were, out of
+eternity--while he goes by.
+
+It is like a great engine which he has been allowed the use of as long
+as he can keep it connected up properly with his cerebral arrangements.
+
+This appears to be mainly what the cerebral brain is for, this keeping
+the man connected up. It acts as a kind of stopcock for one's infinity,
+for screwing on or screwing off one's vast race-consciousness, one's
+all-humanityness, all those unsounded deeps or reservoirs of human
+energy, of hope and memory, of love, of passionate thought, of earthly
+and heavenly desire that are lent to each of us as we slip softly by for
+seventy years, by a whole human race.
+
+A human being is a kind of factory. The engine and the works and all the
+various machines are kept in the basement, and he sends down orders to
+them from time to time, and they do the work which has been conceived up
+in the headquarters. He expects the works down below to keep on doing
+these things without his taking any particular notice of them, while he
+occupies his mind, as the competent head of a factory should, with the
+things that are new and different and special and that his mind alone
+can do--the things which, at least in their present initial formative or
+creative stage, no machines as yet have been developed to do, and that
+can only be worked out by the man up in the headquarters himself
+personally, by the handiwork of his own thought.
+
+The more a human being develops, the more delicate, sensitive, strong,
+and efficient, the more spirit-informed once for all the machines in the
+basement are. As he grows, the various subconscious arrangements for
+discriminating, assimilating and classifying material, for pumping up
+power, light, and heat to headquarters, all of which can be turned on at
+will, grow more masterful every year. They are found all slaving away
+for him dimly down in the dark while he sleeps. They hand him up in his
+very dreams new and strange powers to live and know with.
+
+The men who have been the most developed of all, in this regard,
+civilization has always selected and set apart from the others. It calls
+these men, in their generation, men of genius.
+
+Ordinary men do not try to compete with men of genius.
+
+The reason that people set the genius apart and do not try to compete
+with him is that he has more and better machinery than they have. It is
+always the first thing one notices about a man of genius--the incredible
+number of things that he manages to get done for him, apparently the
+things that he never takes any time off, like the rest of us, to do
+himself. The subconscious, automatic, mechanical equipment of his
+senses, the extraordinary intelligence and refinement of his body, the
+way his senses keep his spirit informed automatically and convey outer
+knowledge to him, the power he has in return of informing this outer
+knowledge with his spirit, with his will, with his choices, once for all,
+so that he is always able afterward to rely on his senses to work out
+things beautifully for him quite by themselves, and to hand up to him,
+when he wants them, rare, deep, unconscious knowledge--all the things he
+wants to use for what his soul is doing at the moment--it is these that
+make the man of genius what he is. He has a larger and better factory
+than others, and has developed a huge subconscious service in mind and
+body. Having all these things done for him, he is naturally more free
+than others and has more vision and more originality, his spirit is
+swung free to build new worlds--to take walks with God, until at last we
+come to look upon him, upon the man of genius, a little superstitiously.
+We look up every little while from doing the things ourselves that he
+gets done for him by his subconscious machinery, and we wonder at him,
+we wonder at the strange, the mighty feats he does, at his
+thousand-leagued boots, at his apparent everywhereness. His songs and
+joys, sometimes, to us, his very sorrows, look miraculous.
+
+And yet it is all merely because he has a factory, a great automatic
+equipment, a thousand employee-sense perceptions, down in the basement
+of his being, doing things for him that the rest of us do, or think we
+are obliged to do ourselves, and give up all of our time to. He is not
+held back as we are, and moves freely. So he dives under the sea
+familiarly, or takes peeps at the farther side of the stars, or he flies
+in the air, or he builds unspeakable railroads or thinks out ships or
+sea-cities, or he builds books, or he builds little new
+still-undreamed-of worlds out of chemistry, or he unravels history out
+of rocks, or plants new cities and mighty states without seeming to try,
+or perhaps he proceeds quietly to be interested in men, in all these
+funny little dots of men about him; and out of the earth and sky, out of
+the same old earth and sky everybody else had had, he makes new kinds
+and new sizes of men with a thought like some mighty, serene child
+playing with dolls!
+
+It is generally supposed that the man of genius rules history and
+dictates the ideals, the activities of the next generation, writes out
+the specifications for the joys and sorrows of a world, and lays the
+ground-plans of nations because he has an inspired mind. It is really
+because he has an inspired body, a body that has received its orders
+once for all, from his spirit. We would never wonder that everything a
+genius does has that vivid and strange reality it has, if we realized
+what his body is doing for him, how he has a body which is at work
+automatically drinking up the earth into everything he thinks, drinking
+up practicability, art and technique for him into everything he sees and
+everything he hopes and desires. And every year he keeps on adding a new
+body, keeps on handing down to his basement new sets, every day, of
+finer and yet finer things to do automatically. The great spiritual
+genius becomes great by economizing his consciousness in one direction
+and letting it fare forth in another. He converts his old inspirations
+into his new machines. He converts heat into power, and power into
+light, and comes to live at last as almost any man of genius can really
+be seen living--in a kind of transfigured or lighted-up body. The poet
+transmutes his subconscious or machine body into words; and the artist,
+into colour or sound or into carved stone. The engineer transmutes his
+subconscious body into long buildings, into aisles of windows, into
+stories of thoughtful machines. Every great spiritual and imaginative
+genius is seen, sooner or later, to be the transmuted genius of some
+man's body. The things in Leonardo da Vinci that his unconscious,
+high-spirited, automatic senses gathered together for him, piled up in
+his mind for him, and handed over to him for the use of his soul, would
+have made a genius out of anybody. It is not as if he had had to work
+out every day all the old details of being a genius, himself.
+
+The miracles he seems to work are all made possible to him because of
+his thousand man-power, deep subconscious body, his tremendous factory
+of sensuous machinery. It is as if he had practically a thousand men all
+working for him, for dear life, down in his basement, and the things
+that he can get these men to attend to for him give him a start with
+which none of the rest of us could ever hope to compete. We call him
+inspired because he is more mechanical than we are, and because his real
+spiritual life begins where our lives leave off.
+
+So the poets who have filled the world with glory and beauty have been
+free to do it because they have had more perfect, more healthful and
+improved subconscious senses handing up wonder to them than the rest of
+us have.
+
+And so the engineers, living, as they always live, with that fierce,
+silent, implacable curiosity of theirs, woven through their bodies and
+through their senses and through their souls, have tagged the Creator's
+footsteps under the earth, and along the sky, every now and then
+throwing up new little worlds to Him like His worlds, saying, "Look, O
+God, look at THIS!"--the engineers whose poetry is too deep to look
+poetic have all done what they have done because the unconscious and
+automatic gifts of their senses, of the powers of their observation,
+have swung their souls free, given them long still reaches of thought
+and vast new orbits of desire, like gods.
+
+All the great men of the world have always had machinery.
+
+Now, everybody is having it. The power to get little things,
+innumerable, omnipresent, for-ever-and-ever things, tiny just-so things,
+done for us automatically so that we can go on to our inspirations is no
+longer to-day the special prerogative of men of genius. It is for all
+of us. Machinery is the stored-up spirit, the old saved-up inspiration
+of the world turned on for every man. And as the greatness of a man
+turns on his command over machinery, on his power to free his soul by
+making his body work for him, the greatness of a civilization turns upon
+its getting machines to do its work. The more of our living we can learn
+to do to-day, automatically, the more inspired and creative and godlike
+and unmechanical our civilization becomes.
+
+Machinery is the subconscious mind of the world.
+
+
+
+
+CHAPTER IX
+
+THE GROUND FLOOR FOLKS
+
+
+I would not have, if I could afford it, a thing in my house that is not
+hand-made. I have come to believe that machinery is going to make it
+possible for everybody to have hand-made things in their homes, things
+that have been made by people who love to make them, and by people who,
+thinks to the machines, are soon bound to have time to make them. Some
+will have gifts for hand-made furniture, others for hand-made ideas.
+Perhaps people will even have time for sitting down to enjoy hand-made
+ideas, to enjoy hand-made books--and enjoy reading books by hand. We may
+have time for following an author in a book in the slow, old, deep,
+loving, happy, hand-made fashion we used to know--when we have enough
+machines.
+
+It looks as if it might be something like this.
+
+Every man is going to spend his mornings in the basement of society,
+taking orders and being a servant and executing automatically, like a
+machine if need be, the will of the world, making what the world wants
+in the way it wants it, expressing society and subordinating himself. In
+the afternoon he shall come up out of the basement, and take his stand
+on the ground floor of the world, stop being a part of the machinery,
+and be a man, express himself and give orders to himself and do some
+work he loves to do in the way he loves to do it, express his soul in
+his labour, and be an artist. He will not select his work in the
+morning, or select his employer, or say how the work shall be done. He
+will himself be selected, like a young tree or like an iron nail,
+because he is the best made and best fitted thing at hand to be used in
+a certain place and in a certain way.
+
+When the man has been selected for his latent capacities, his employer
+sets to work on him scientifically and according to the laws of physics,
+hygiene, conservation of energy, the laws of philosophy, human nature,
+heredity, psychology, and even metaphysics, teaches the man how to hold
+his hands, how to lift, how to sit down, how to rest, and how to
+breathe, so that three times as much work can be got out of him as he
+could get out of himself. A mind of the highest rank and, if necessary,
+thirty minds of the highest rank, shall be at his disposal, shall be
+lent him to show him how his work can be done. The accumulated science
+and genius, the imagination and experience, of hundreds of years, of all
+climates, of all countries, of all temperaments shall be heaped up by
+his employers, gathered about the man's mind, wrought through his limbs,
+and help him to do his work.
+
+All labour down in the basement of society shall be skilled labour. The
+brains of men of genius and of experts shall be pumped into labour from
+above until every man in the basement shall earn as much money in three
+hours a day as he formerly had earned in nine.
+
+Between the time a man saves by having machinery and the time he saves
+by having the brains of great men and geniuses to work with, it will be
+possible for men to do enough work for other people down in the basement
+of the world in a few hours to shut the whole basement up, if we want
+to, by three o'clock. Every man who is fit for it shall spend the rest
+of his time in planning his work himself and in expressing himself, and
+in creating hand-made and beautiful, inspired and wilful things like an
+artist, or like a slowed-down genius, or at least like a man or like a
+human being.
+
+Every man owes it to society to spend part of his time in expressing his
+own soul. The world needs him. Society cannot afford to let him merely
+give to it his feet and his hands. It wants the joy in him, the
+creative desire in him, the slow, stupid, hopeful initiative, in him to
+help run the world. Society wants to use the man's soul too--the man's
+will. It is going to demand the soul in a man, the essence or good-will
+in him, if only to protect itself, and to keep the man from being
+dangerous. Men who have lost or suppressed their souls, and who go about
+cursing at the world every day they live in it, are not a safe, social
+investment.
+
+But while every man is going to see that he owes it to society to use a
+part of his time in it in expressing himself, his own desires, in his
+own way, he is going to see also that he owes it to society to spend
+part of his time in expressing others and in expressing the desires and
+the needs of others. The two processes could be best effected at first
+probably by alternating, by keeping the man in equilibrium, balancing
+the mechanical and the spiritual in his life. Eventually and ideally, he
+will manage to have time in a higher state of society to put them
+together, to express in the same act at the same time, and not
+alternating or reciprocally, himself and others. And he will succeed in
+doing what the great and free artist does already. He will make his
+individual self-expression so great and so generous that it is also the
+expression of the universal self. Every man will be treated according to
+his own nature. Doubtless some men have not brains enough in a week to
+supply them for one hour a day of self-directed work. It would take them
+five hours a day to think how to do one hour's worth of work. Men who
+prefer, as many will, not to think, and who like the basement better,
+can substitute in the basement for their sons, and buy if they like, the
+freedom of sons who prefer thinking, who would like to work harder than
+their fathers would care to work, up on the ground floor of the world.
+But as time goes on, it is to be hoped that every man will climb up
+slowly, and will belong less and less of his time to the staff that
+borrows brains, and more and more of his time to the staff that hands
+brains down, and that directs the machinery of the world. The time of
+alternation in dealing with different callings will probably be adjusted
+differently, and might be made weeks instead of days, but the principle
+would be the same. The forces that are going to help, apparently, in
+this evolution will be the labour exchange--the centre for the
+mobilization of labour, the produce exchange, the inventor's spirit in
+the labour unions and employers' associations, and the gradual
+organization by inventors of the common vision of all men, and setting
+it at work on the supreme task of modern life--the task of drawing out,
+evoking each particular man in the world, and in behalf of all, freeing
+him for his own particular place.
+
+
+
+
+CHAPTER X
+
+THE MACHINE-TRAINERS
+
+
+The fundamental failure of humanity so far is in self-assertion.
+
+The essential distinctive trait of modern civilization is machinery.
+
+Machinery logically and irrevocably involves the coöperative action of
+individuals.
+
+If we make levers and iron wheels work by putting them together
+according to their nature, we can only make vast masses of men work by
+putting them together according to their nature.
+
+So far we have been trying to make vast masses of men work together in
+precisely the same way we make levers and iron wheels work together. We
+have thought we could make diabolically, foolishly, insanely inflexible
+men-machines which violate at every point the natural qualities and
+instincts of the materials of which they are made.
+
+We have failed to assert ourselves against our iron machines. We have
+let our iron machines assert themselves against us. We have let our iron
+machines be models for us. We have overlooked the difference in the
+nature of the materials in machines of iron and machines of men.
+
+A man is a self-reproducing machine, and an iron machine is one that has
+to be reproduced by somebody else.
+
+In a man-machine arrangements must be made so that each man can be
+allowed to be the father of his own children and the author of his own
+acts.
+
+In society or the man-machine, if it is to work, men are individuals.
+Society is organically, irrevocably dependent upon each man, and upon
+what each man chooses according to his own nature to do himself.
+
+The result is, the first principle of success in constructing and
+running a social machine is to ask and to get an answer out of each man
+who is, as we look him over and take him up, and propose to put him into
+it, "What are you like?" "What are you especially for?" "What do you
+want?" "How can you get it?"
+
+Our success in getting him properly into our machine turns upon a loyal,
+patient, imperious attention on our part to what there is inside him,
+inside the particular individual man, and how we can get him to let us
+know what is inside, get him to decide voluntarily to let us have it,
+and let us work it into the common end.
+
+In this amazing, impromptu, new, and hurried machine civilization which
+we have been piling up around us for a hundred years we have made
+machines out of everything, and our one consummate and glaring failure
+in the machines we have made is the machine we have made out of
+ourselves.
+
+Mineral machines are made by putting comparatively dead, or at least
+dead-looking, matter together; vegetable machines or gardens, are made
+by studying little unconscious seeds that we can persuade to come up and
+to reproduce themselves. Man-machines are produced by putting up
+possible lives before particular individual men, and letting them find
+out (and finding out for ourselves, too), day by day, into which life
+they will grow up.
+
+Everything in a social machine, if it is a machine that really works, is
+based on the profound and special study of individuals: upon drawing out
+the aptitudes and motives, choices and genius in each man; the passion,
+if he has any; the creative desire, the self-expressing,
+self-reproducing, inner manhood; the happy strength there is in him.
+
+Trades unions overlook this, and treat all men alike and all employers
+alike. Employers have very largely overlooked it.
+
+It is the industrial, social, and religious secret of our modern machine
+civilization. We need not be discouraged about machines, because the
+secret of the machine civilization has as yet barely been noticed.
+
+The elephants are running around in the garden. But they have merely
+taken us by surprise. It is their first and their last chance. The men
+about us are seeing what to do. We are to get control of the elephants,
+first, by getting control of ourselves. We are beginning to organize our
+people-machines as if they were made of people; so that the people in
+them can keep on being people, and being better ones. And as our
+people-machines begin to become machines that really work, our iron
+machines will no longer be feared. They will reach over and help. As we
+look about us we shall see our iron machines at last, about all the
+world, all joining in, all hard at work for us, a million, million
+machines a day making the crowd beautiful.
+
+
+
+
+CHAPTER XI
+
+MACHINES, CROWDS, AND ARTISTS
+
+
+A crowd civilization produces, as a matter of course, crowd art and art
+for crowded conditions. This fact is at once the glory and the weakness
+of the kind of art a democracy is bound to have.
+
+The most natural evidence to turn to first, of the crowd in a crowd age,
+is such as can be found in its literature, especially in its
+masterpieces.
+
+The significance of shaking hands with a Senator of the United States is
+that it is a convenient and labour-saving way of shaking hands with two
+or three million people. The impressiveness of the Senator's Washington
+voice, the voice on the floor of the Senate, consists in the mystical
+undertone--the chorus in it--multitudes in smoking cities, men and
+women, rich and poor, who are speaking when this man speaks, and who are
+silent when he is silent, in the government of the United States.
+
+The typical fact that the Senator stands for in modern life has a
+corresponding typical fact in modern literature. The typical fact in
+modern literature is the epigram, the senatorial sentence, the sentence
+that immeasurably represents what it does not say. The difference
+between democracy in Washington and democracy in Athens may be said to
+be that in Washington we have an epigram government, a government in
+which ninety million people are crowded into two rooms to consider what
+to do, and in which ninety million people are made to sit in one chair
+to see that it is done. In Athens every man represented himself.
+
+It may be said to be a good working distinction between modern and
+classic art that in modern art words and colours and sounds stand for
+things, and in classic art they said them. In the art of the Greek,
+things were what they seemed, and they were all there. Hence simplicity.
+It is a quality of the art of to-day that things are not what they seem
+in it. If they were, we should not call it art at all. Everything stands
+not only for itself and for what it says, but for an immeasurable
+something that cannot be said. Every sound in music is the senator of a
+thousand sounds, thoughts, and associations, and in literature every
+word that is allowed to appear is the representative in three syllables
+of three pages of a dictionary. The whistle of the locomotive, and the
+ring of the telephone, and the still, swift rush of the elevator are
+making themselves felt in the ideal world. They are proclaiming to the
+ideal world that the real world is outstripping it. The twelve thousand
+horsepower steamer does not find itself accurately expressed in iambics
+on the leisurely fleet of Ulysses. It is seeking new expression. The
+command has gone forth over all the beauty and over all the art of the
+present world, crowded for time and crowded for space. "Telegraph!" To
+the nine Muses the order flies. One can hear it on every side.
+"Telegraph!" The result is symbolism, the Morse alphabet of art and
+"types," the epigrams of human nature, crowding us all into ten or
+twelve people. The epic is telescoped into the sonnet, and the sonnet is
+compressed into quatrains or Tabbs of poetry, and couplets are signed as
+masterpieces. The novel has come into being--several hundred pages of
+crowded people in crowded sentences, jostling each other to oblivion;
+and now the novel, jostled into oblivion by the next novel, is becoming
+the short story. Kipling's short stories sum the situation up. So far as
+skeleton or plot is concerned, they are built up out of a bit of nothing
+put with an infinity of Kipling; so far as meat is concerned, they are
+the Liebig Beef Extract of fiction. A single jar of Kipling contains a
+whole herd of old-time novels lowing on a hundred hills.
+
+The classic of any given world is a work of art that has passed through
+the same process in being a work of art that that world has passed
+through in being a world. Mr. Kipling represents a crowd age, because he
+is crowded with it; because, above all others, he is the man who
+produces art in the way the age he lives in is producing everything
+else.
+
+This is no mere circumstance of democracy. It is its manifest destiny
+that it shall produce art for crowded conditions, that it shall have
+crowd art. The kind of beauty that can be indefinitely multiplied is the
+kind of beauty in which, in the nature of things, we have made our most
+characteristic and most important progress. Our most considerable
+success in pictures could not be otherwise than in black and white.
+Black-and-white art is printing-press art; and art that can be produced
+in endless copies, that can be subscribed for by crowds, finds an
+extraordinary demand, and artists have applied themselves to supplying
+it. All the improvements, moving on through the use of wood and steel
+and copper, and the process of etching, to the photogravure, the
+lithograph, the moving picture, and the latest photograph in colour,
+whatever else may be said of them from the point of view of Titian or
+Michael Angelo, constitute a most amazing and triumphant advance from
+the point of view of making art a democracy, of making the rare and the
+beautiful minister day and night to crowds. The fact that the mechanical
+arts are so prominent in their relation to the fine arts may not seem to
+argue a high ideal amongst us; but as the mechanical arts are the body
+of beauty, and the fine arts are the soul of it, it is a necessary part
+of the ideal to keep body and soul together until we can do better.
+Mourning with Ruskin is not so much to the point as going to work with
+William Morris. If we have deeper feelings about wall-papers than we
+have about other things, it is going to the root of the matter to begin
+with wall-papers, to make machinery say something as beautiful as
+possible, inasmuch as it is bound to have, for a long time at least,
+about all the say there is. The photograph does not go about the world
+doing Murillos everywhere by pressing a button, but the camera habit is
+doing more in the way of steady daily hydraulic lifting of great masses
+of men to where they enjoy beauty in the world than Leonardo da Vinci
+would have dared to dream in his far-off day; and Leonardo's pictures,
+thanks to the same photograph, and everybody's pictures, films of paper,
+countless spirits of themselves, pass around the world to every home in
+Christendom. The printing press made literature a democracy, and
+machinery is making all the arts democracies. The symphony piano, an
+invention for making vast numbers of people who can play only a few very
+poor things play very poorly a great many good ones, is a consummate
+instance both of the limitation and the value of our contemporary
+tendency in the arts. The pipe organ, though on a much higher plane, is
+an equally characteristic contrivance making it possible for a man to be
+a complete orchestra and a conductor all by himself, playing on a crowd
+of instruments, to a crowd of people, with two hands and one pair of
+feet. It is a crowd invention. The orchestra--a most distinctively
+modern institution, a kind of republic of sound, the unseen spirit of
+the many in one--is the sublimest expression yet attained of the crowd
+music, which is, and must be, the supreme music of this modern day, the
+symphony. Richard Wagner comes to his triumph because his music is the
+voice of multitudes. The opera, a crowd of sounds accompanied by a crowd
+of sights, presented by one crowd of people on the stage to another
+crowd of people in the galleries, stands for the same tendency in art
+that the syndicate stands for in commerce. It is syndicate music; and in
+proportion as a musical composition in this present day is an
+aggregation of multitudinous moods, in proportion as it is suggestive,
+complex, paradoxical, the way a crowd is complex, suggestive, and
+paradoxical--provided it be wrought at the same time into some vast and
+splendid unity--just in this proportion is it modern music. It gives
+itself to the counterpoints of the spirit, the passion of variety in
+modern life. The legacy of all the ages, is it not descended upon
+us?--the spirit of a thousand nations? All our arts are thousand-nation
+arts, shadows and echoes of dead worlds playing upon our own. Italian
+music, out of its feudal kingdoms, comes to us as essentially solo
+music--melody; and the civilization of Greece, being a civilization of
+heroes, individuals, comes to us in its noble array with its solo arts,
+its striding heroes everywhere in front of all, and with nothing nearer
+to the people in it than the Greek Chorus, which, out of limbo, pale and
+featureless across all ages, sounds to us as the first far faint coming
+of the crowd to the arts of this groping world. Modern art, inheriting
+each of these and each of all things, is revealed to us as the struggle
+to express all things at once. Democracy is democracy for this very
+reason, and for no other: that all things may be expressed at once in
+it, and that all things may be given a chance to be expressed at once in
+it. Being a race of hero-worshippers, the Greeks said the best, perhaps,
+what could be said in sculpture; but the marbles and bronzes of a
+democracy, having average men for subjects, and being done by average
+men, are average marbles and bronzes. We express what we have. We are in
+a transition stage. It is not without its significance, however, that we
+have perfected the plaster cast--the establishment of democracy among
+statues, and mobs of Greek gods mingling with the people can be seen
+almost any day in every considerable city of the world. The same
+principle is working itself out in our architecture. It is idle to
+contend against the principle. The way out is the way through. However
+eagerly we gaze at Parthenons on their ruined hills, if thirty-one-story
+blocks are in our souls thirty-one-story blocks will be our
+masterpieces, whether we like it or not. They will be our masterpieces
+because they tell the truth about us; and while truth may not be
+beautiful, it is the thing that must be told first before beauty can
+begin. The beauty we are to have shall only be worked out from the truth
+we have. Living as we do in a new era, not to see that the
+thirty-one-story block is the expression of a new truth is to turn
+ourselves away from the one way that beauty can ever be found by men, in
+this era or in any other.
+
+What is it that the thirty-one-story block is trying to say about us?
+The thirty-one-story block is the masterpiece of mass, of immensity, of
+numbers; with its 2427 windows and its 779 offices, and its crowds of
+lives piled upon lives, it is expressing the one supreme and
+characteristic thing that is taking place in the era in which we live.
+The city is the main fact that modern civilization stands for, and
+crowding is the logical architectural form of the city idea. The
+thirty-one-story block is the statue of a crowd. It stands for a
+spiritual fact, and it will never be beautiful until that fact is
+beautiful. The only way to make the thirty-one-story block beautiful
+(the crowd expressed by the crowd) is to make the crowd beautiful. The
+most artistic, the only artistic, thing the world can do next is to make
+the crowd beautiful.
+
+The typical city blocks, with their garrets in the lower stories of the
+sky, were not possible in the ancient world, because steel had not been
+invented; and the invention of steel, which is not the least of our
+triumphs in the mechanical arts, is in many ways the most
+characteristic. Steel is republican for stone. Putting whole quarries
+into a single girder, it makes room for crowds; and what is more
+significant than this, inasmuch as the steel pillar is an invention that
+makes it possible to put floors up first, and build the walls around the
+floors, instead of putting the walls up first and supporting the floors
+upon the walls, as in the ancient world, it has come to pass that the
+modern world being the ancient world turned upside down, modern
+architecture is ancient architecture turned inside out, a symbol of many
+things. The ancient world was a wall of individuals, supporting floor
+after floor and stage after stage of society, from the lowest to the
+highest; and it is a typical fact in this modern democratic world that
+it grows from the inside, and that it supports itself from the inside.
+When the mass in the centre has been finished, an ornamental stone
+facing of great individuals will be built around it and supported by it,
+and the work will be considered done.
+
+The modern spirit has much to boast of in its mechanical arts, and in
+its fine arts almost nothing, because the mechanical arts are studying
+what men are needing to-day, and the fine arts are studying what the
+Greeks needed three thousand years ago. To be a real classic is, first,
+to be a contemporary of one's own time; second, to be a contemporary of
+one's own time so deeply and widely as to be a contemporary of all time.
+The true Greek is a man who is doing with his own age what the Greeks
+did with theirs, bringing all ages to bear upon it, and interpreting it.
+As long as the fine arts miss the fundamental principle of this present
+age--the crowd principle, and the mechanical arts do not, the mechanical
+arts are bound to have their way with us. And it were vastly better that
+they should. Sincere and straightforward mechanical arts are not only
+more beautiful than affected fine ones, but they are more to the point:
+they are the one sure sign we have of where we are going to be beautiful
+next. It is impossible to love the fine arts in the year 1913 without
+studying the mechanical ones; without finding one's self looking for
+artistic material in the things that people are using, and that they are
+obliged to use. The determining law of a thing of beauty being, in the
+nature of things, what it is for, the very essence of the classic
+attitude in a utilitarian age is to make the beautiful follow the useful
+and inspire the useful with its spirit. The fine art of the next
+thousand years shall be the transfiguring of the mechanical arts. The
+modern hotel, having been made necessary by great natural forces in
+modern life, and having been made possible by new mechanical arts, now
+puts itself forward as the next great opportunity of the fine arts. One
+of the characteristic achievements of the immediate future shall be the
+twentieth-century Parthenon--a Parthenon not of the great and of the few
+and of the gods, but of the great many, where, through mighty corridors,
+day and night, democracy wanders and sleeps and chatters and is sad and
+lives and dies, streets rumbling below. The hotel--the crowd
+fireside--being more than any other one thing, perhaps, the thing that
+this civilization is about, the token of what it loves and of how it
+lives, is bound to be a masterpiece sooner or later that shall express
+democracy. The hotel rotunda, the parlour for multitudes, is bound to be
+made beautiful in ways we do not guess. Why should we guess? Multitudes
+have never wanted parlours before. The idea of a parlour has been to get
+out of a multitude. All the inevitable problems that come of having a
+whole city of families live in one house have yet to be solved by the
+fine arts as well as by the mechanical ones. We have barely begun. The
+time is bound to come when the radiator, the crowd's fireplace-in-a-pipe,
+shall be made beautiful; and when the electric light shall be taught
+the secret of the candle; and when the especial problem of modern
+life--of how to make two rooms as good as twelve--shall be mastered
+æsthetically as well as mathematically; and when even the piano-folding,
+bed-bookcase-toilet-stand-writing-desk--a crowd invention for living
+in a crowd--shall either take beauty to itself or lead to beauty that
+serves the same end.
+
+While for the time being it seems to be true that the fine arts are
+looking to the past, the mechanical arts are producing conditions in the
+future that will bring the fine arts to terms, whether they want to be
+brought to terms or not. The mechanical arts hold the situation in their
+hands. It is decreed that people who cannot begin by making the things
+they use beautiful shall be allowed no beauty in other things. We may
+wish that Parthenons and cathedrals were within our souls; but what the
+cathedral said of an age that had the cathedral mood, that had a
+cathedral civilization and thrones and popes in it, we are bound to say
+in some stupendous fashion of our own--something which, when it is built
+at last, will be left worshipping upon the ground beneath the sky when
+we are dead, as a memorial that we too have lived. The great cathedrals,
+with the feet of the huddled and dreary poor upon their floors, and
+saints and heroes shining on their pillars, and priests behind the
+chancel with God to themselves, and the vast and vacant nave, symbol of
+the heaven glimmering above that few could reach--it is not to these
+that we shall look to get ourselves said to the nations that are now
+unborn; rather, though it be strange to say it, we shall look to
+something like the ocean steamship--cathedral of this huge unresting
+modern world--under the wide heaven, on the infinite seas, with spars
+for towers and the empty nave reversed filled with human beings'
+souls--the cathedral of crowds hurrying to crowds. There are hundreds of
+them throbbing and gleaming in the night--this very moment--lonely
+cities in the hollow of the stars, bringing together the nations of the
+earth.
+
+When the spirit of our modern way of living, the idea in it, the bare
+facts about our modern human nature have been noticed at last by our
+modern artists, masterpieces shall come to us out of every great and
+living activity in our lives. Art shall tell the things these lives are
+about. When this is once realized in America as it was in Greece, the
+fine arts shall cover the other arts as the waters cover the sea. The
+Brooklyn Bridge, swinging its web for immortal souls across sky and sea,
+comes nearer to being a work of art than almost anything we possess
+to-day, because it tells the truth, because it is the material form of a
+spiritual idea, because it is a sublime and beautiful expression of New
+York in the way that the Acropolis was a sublime and beautiful
+expression of Athens. The Acropolis was beautiful because it was the
+abode of heroes, of great individuals; and the Brooklyn Bridge, because
+it expresses the bringing together of millions of men. It is the
+architecture of crowds--this Brooklyn Bridge--with winds and sunsets and
+the dark and the tides of souls upon it; it is the type and symbol of
+the kind of thing that our modern genius is bound to make beautiful and
+immortal before it dies. The very word "bridge" is the symbol of the
+future of art and of everything else, the bringing together of things
+that are apart--democracy. The bridge, which makes land across the
+water, and the boat, which makes land on the water, and the cable, which
+makes land and water alike--these are the physical forms of the spirit
+of modern life, the democracy of matter. But the spirit has countless
+forms. They are all new and they are all waiting to be made beautiful.
+The dumb crowd waits in them. We have electricity--the life current of
+the republican idea--characteristically our foremost invention, because
+it takes all power that belongs to individual places and puts it on a
+wire and carries it to all places. We have the telephone, an invention
+which makes it possible for a man to live on a back street and be a
+next-door neighbour to boulevards; and we have the trolley, the modern
+reduction of the private carriage to its lowest terms, so that any man
+for five cents can have as much carriage power as Napoleon with all his
+chariots. We have the phonograph, an invention which gives a man a
+thousand voices; which sets him to singing a thousand songs at the same
+time to a thousand crowds; which makes it possible for the commonest man
+to hear the whisper of Bismarck or Gladstone, to unwind crowds of great
+men by the firelight of his own house. We have the elevator, an
+invention for making the many as well off as the few, an approximate
+arrangement for giving first floors to everybody, and putting all men on
+a level at the same price--one more of a thousand instances of the
+extraordinary manner in which the mechanical arts have devoted
+themselves from first to last to the Constitution of the United States.
+While it cannot be said of many of these tools of existence that they
+are beautiful now, it is enough to affirm that when they are perfected
+they will be beautiful; and that if we cannot make beautiful the things
+that we need, we cannot expect to make beautiful the things that we
+merely want. When the beauty of these things is at last brought out, we
+shall have attained the most characteristic and original and expressive
+and beautiful art that is in our power. It will be unprecedented
+because it will tell unprecedented truths. It was the mission of
+ancient art to express states of being and individuals, and it may be
+said to be in a general way the mission of our modern art to express the
+beautiful in endless change, the movement of masses, coming to its
+sublimity and immortality at last by revealing the beauty of the things
+that move and that have to do with motion, the bringing of all things
+and of all souls together on the earth.
+
+The fulfillment of the word that has been written, "Your valleys shall
+be exalted, and your mountains shall be made low," is by no means a
+beautiful process. Democracy is the grading principle of the beautiful.
+The natural tendency the arts have had from the first to rise from the
+level of the world, to make themselves into Switzerlands in it, is
+finding itself confronted with the Constitution of the United States--a
+Constitution which, whatever it may be said to mean in the years to
+come, has placed itself on record up to the present time, at least, as
+standing for the tableland.
+
+The very least that can be granted to this Constitution is that it is so
+consummate a political document that it has made itself the creed of our
+theology, philosophy, and sociology; the principle of our commerce and
+industry; the law of production, education, and journalism; the method
+of our life; the controlling characteristic and the significant force in
+our literature; and the thing our religion and our arts are about.
+
+
+
+
+PART THREE
+
+PEOPLE-MACHINES
+
+CHAPTER I
+
+NOW!
+
+
+This outlook or glimmer of vision I have tried to trace, for the art of
+crowds is something we want, and want daily, in the future. We want
+daily a future. But, after all, it is a future.
+
+I speak in this present chapter as one of the crowd who wants something
+now.
+
+I find myself in a world in which apparently some vast anonymous
+arrangement was made about me and about my life, before I was born. This
+arrangement seems to be, as I understand it, that if I want to live
+while I am on this planet a certain sort of life or be a certain sort of
+person, I am expected practically to take out a permit for it from the
+proper authorities.
+
+In the previous chapter I made a request of the authorities, as perhaps
+the reader will remember. I said, "I want to be good now."
+
+In this one I have a further request to make of the authorities: "I want
+to be beautiful."
+
+I want to be beautiful now.
+
+I find thousands of other people about me on every hand making these
+same two requests. I find that the authorities do not seem to notice
+their requests any more than they have noticed mine.
+
+Some of us have begun to suspect that we must have made the request in
+the wrong way. Perhaps we should not ask a world--a great, vague thing
+like the world in general--to make any slight arrangement we may need
+for being beautiful. We have come to feel that we must ask somebody in
+particular, and do something in particular, and find some one in
+particular with whom we can do it. There is getting to be but one course
+open to a man if he wants to be beautiful. He must bone down and work
+hard with his soul, make himself see precisely what it is and who it is
+standing between him and a beautiful world. He must ask particular
+persons in particular positions if they do not think he ought to be
+allowed to be beautiful. He must ask some millionaire probably
+first--his employer, for instance--to stop getting in his way, and at
+least to step one side and let him reason with him. And when he cannot
+ask his millionaire--his own particular humdrum millionaire--to step one
+side and reason with him, he must ask iron-machines to step one side and
+reason with him. After this he must ask crowds to please to step one
+side and reason with him.
+
+Whatever happens, he is sure to find always these same three great,
+imponderable obstructions in the way of his being beautiful--the humdrum
+millionaires, the iron-machines, and crowds.
+
+In the old days when any one wanted to be beautiful he found it more
+convenient. There was very likely some one who was more beautiful than
+he was nearby, some one who found him craving the same thing that he had
+craved, and who recognized it and delighted in it, and who could make
+room and help.
+
+Nowadays, if one wants to be beautiful one must ask everybody. Every man
+finds it the same. He must ask millions of people to let him be
+something, one after the other in rows, that they do not want him to be
+or do not care whether he is or not. He has to ask more people than he
+could count, before he dies, to let him be beautiful. Many of them that
+he has to ask, sometimes most of them, are his inferiors.
+
+I have tried to deal with how it is going to be possible for a man to
+break through to being beautiful, past millionaires and past
+iron-machines. I would like now to deal with the people-machines or
+crowds, and how perhaps to break past them and be beautiful in behalf of
+them, in spite of them.
+
+
+
+
+CHAPTER II
+
+COMMITTEES AND COMMITTEES
+
+
+The problem seems to be something like this. One finds one has been born
+and put here whether or no, and that one is inextricably alive in a
+state of society in which men are coming to live in a kind of vast
+disease of being obliged to do everything together.
+
+We are still old-fashioned enough to be born one at a time, but we are
+educated in litters and we do our work in the world in herds and gangs.
+Even the upper classes do their work in gangs, and with overseers and
+little crowds called committees. Our latest idea consists in putting
+parts of a great many different men together to make one great
+one--forming a committee to make a man of genius.
+
+There is no denying that, in a way, a committee does things; but what
+becomes of the committee?
+
+And the lower in the scale of life we go the more committees it takes to
+do the work of one man and the more impossible it becomes to find
+anything but parts of men to do things. I put it frankly to the reader.
+The chances are nine out of ten that when you meet a man nowadays and
+look at him hard or try to do something with him you find he is not a
+man at all but is some subsection of a committee. You cannot even talk
+with such a man without selecting some subsection of some subject which
+interests him; and if you select any other subsection than his
+subsection he will think you a bore; and if you select his subsection he
+will think that you do not know anything.
+
+And if you want to get anything done that is different, or that is the
+least bit interesting, and want to get some one to do it, how will you
+go about it? You will find yourself being sent from one person to
+another; and before you know it you find yourself mixed up with nine or
+ten subdivisions of nine or ten committees; and after you have got your
+nine or ten subsections of nine or ten committees to get together to
+consider what it is you want done, they will tell you, after due
+deliberation, that it is not worth doing, or that you had better do it
+yourself. Then every subsection of every committee will go home
+muttering under its breath to every other subsection that a man who
+wants slightly different and interesting things done in society is a
+public nuisance; and that the man who does not know what subsection he
+is in and what subsection of a man he was intended to be, and who tries
+to do things, carries dismay and anger on every side around him. Drop
+into your pigeonhole and be filed away, O Gentle Reader! Do you think
+you are a soul? No; you are Series B. No. 2574, top row on the left.
+
+In my morning paper the other day I read that in a factory whose long
+windows I often pass in the train, they have their machinery so
+perfected that it takes sixty-four machines to make one shoe.
+
+Query--If it takes sixty-four machines run by sixty-four men who do
+nothing else to make one shoe, how many machines would it take, and how
+many shoes, to make one man?
+
+Query--And when an employer in a shoe factory deals with his employee,
+can it really be said, after all, that he is dealing with _him_? He is
+dealing with _It_--with Nine Hours a Day, of one sixty-fourth of a man.
+
+The natural effect of crowds and of machines is to make a man feel that
+he is, and always was, and always will be, immemorially, unanimously,
+innumerably nobody.
+
+Sometimes we are allowed a little faint numeral to dangle up over our
+oblivion. Not long ago I saw a notice or letter in the _West
+Bulletin_--probably from a member of something--ending like this: "...
+I hope the readers of the _Bulletin_ will ponder over this suggestion of
+_Number_ 29,619.--Sincerely yours, _No._ 11, 175."
+
+
+
+
+CHAPTER III
+
+THE INCONVENIENCE OF BEING HUMAN
+
+
+I shall never forget one day I spent in New York some years ago--more
+years than I thought at first. It was a wrong-headed day, but I cannot
+help remembering it as a symbol of a dread I still feel at times in New
+York--a feeling of being suddenly lifted, of being swept out under (it
+is like the undertow of the sea) into a kind of vast deep of
+impersonality--swept out of myself into a wide, imperious waste or
+emptiness of people. I had come fresh from my still country meadow and
+mountain, my own trees and my own bobolinks and my own little island of
+sky up over me, and in the vast and desolate solitude of men and women I
+wandered about up and down the streets. Every block I saw, every window,
+skyline, engine, street-car, every human face, made me feel as if I
+belonged to another world. Here was a great conspiracy in stone and iron
+against my own life with myself. Was there a soul in all this huge roar
+and spectacle of glass and stone and passion that cared for the things
+that I cared for, or the things that I loved, or that would care one
+shuffle of all the feet upon the stones for any thought or word or
+desire of mine? The rain swept in my face, and I spent the day walking
+up and down the streets looking at stones and glass and people. _"Here
+we are!"_ say the great buildings crowding on the sky. _"Who are
+you?"_....all the stone and the glass and the walls, the mighty
+syndicate of matter everywhere, surrounded me--one little, shivering,
+foolish mote of being fighting foolishly for its own little foolish mote
+of identity!
+
+And I do not believe that I was all wrong. New York, like some vast,
+implacable cone of ether, some merciless anæsthetic, was thrust down
+over me and my breathing, and I still had a kind of left-over prejudice
+that I wanted to be myself, with my own private self-respect, with my
+own private, temporarily finished-off, provisionally complete
+personality. I felt then, and I still feel to-day, that every man, as he
+fights for his breath, must stand out at least part of his time for the
+right of being self-contained. It is, and always will be, one of the
+appalling sights of New York to me--the spectacle of the helplessness,
+the wistfulness, of all those poor New York people without one another.
+Sometimes the city seems to be a kind of huge monument or idol or shrine
+of crowds. It seems to be a part of the ceaseless crowd action or crowd
+corrosion on the sense of identity in the human spirit that the man who
+lives in crowds should grow more dull and more literal about himself
+every day. He becomes a mere millionth of something. All these other
+people he sees about him hurrying to and fro are mere millionths too. He
+grows more and more obliged to live with a vast bulk of people if he is
+to notice people at all. Unless he sees all the different kinds of
+people and forms of life with his own eye, and feels human beings with
+his hands, as it were, he does not know and sympathize with them. The
+crowd-craving or love of continual city life on the part of many people
+comes to be a sheer lack of imagination, an inability to live in
+qualities instead of quantities in men. To live merely in a city is not
+to know the real flavour of life any more than the daily paper knows
+it--the daily paper, the huge dull monster of observation, the seer of
+outsides. The whole effect of crowds on the individual man is to
+emphasize scareheads and appearances, advertisements, and the huge
+general showing off. The ride in the train from New Haven to New York is
+the true portrait of a crowd. Crowds of soaps and patent medicines
+straining on trees and signboard out of the gentle fields toward crowds
+of men, culminating at last in Woodlawn Cemetery, where the marble
+signposts of death flaunt themselves. Oblivion itself is advertised, and
+the end of the show of a show world is placarded on our graves. Men buy
+space in papers for cards, and bits of country scenery by the great
+railroads to put up signboards, and they spend money and make constant
+efforts to advertise that they are alive, and then they build expensive
+monuments to advertise that they are dead....
+
+The same craving for piled-up appearances is brought to bear by crowds
+upon their arts. Even a gentle soul like Paderewski, full of a personal
+and strange beauty that he could lend to everything he touched, finds
+himself swept out of himself at last by the huge undertow of crowds.
+Scarcely a season but his playing has become worn down at the end of it
+into shrieks and hushes. Have I not watched him at the end of a tour,
+when, one audience after the other, those huge Svengalis had hypnotized
+him--thundering his very subtleties at them, hour after hour, in
+Carnegie Hall? One could only wonder what had happened, sit by
+helplessly, watch the crowd--thousands of headlong human beings lunging
+their souls and their bodies through the music, weeping, gasping,
+huzzaing, and clapping to one another. After every crash of new
+crescendo, after every precipice of silence, they seemed to be crying,
+"This is Soul! Oh, this is Soul!" The feeling of a vast audience holding
+its breath, no matter why it does it or whether it ought to do it or
+not, seems to have become almost a religious rite of itself. Vistas of
+faces gallery after gallery hanging on a note, two or three thousand
+souls suspended in space all on one tiny little ivory lever at the end
+of one man's forefinger ... dim lights shining on them and soft
+vibrations floating round them ... going to hear Paderewski play at the
+end of his season was going to hear a crowd at a piano singing with its
+own hands and having a kind of orgy with itself. One could only remember
+that there had been a Paderewski once who hypnotized and possessed his
+audience by being hypnotized and possessed by his own music. One liked
+to remember him--the Paderewski who was really an artist and who
+performed the function of the artist showering imperiously his own
+visions on the hearts of the people.
+
+And what is true in music one finds still truer in the other arts. One
+keeps coming on it everywhere--the egotism of cities, the
+self-complacency of the crowds swerving the finer and the truer artists
+from their functions, making them sing in hoarse crowd-voices instead of
+singing in their own and giving us themselves. Nearly all our acting has
+been corroded by crowds. Some of us have been obliged almost to give up
+going to the theatre except to very little ones, and we are wondering if
+churches cannot possibly be made small enough to believe great things,
+or if galleries cannot be arranged with few enough people in them to
+allow us great paintings, or if there will not be an author so well
+known to a few men that he will live forever, or if some newspaper will
+not yet be great enough to advertise that it has a circulation small
+enough to tell the truth.
+
+
+
+
+CHAPTER IV
+
+LETTING THE CROWD HAVE PEOPLE IN IT
+
+
+So we face the issue.
+
+Nothing beautiful can be accomplished in a crowd civilization, by the
+crowd for the crowd, unless the crowd is beautiful. No man who is
+engaged in looking under the lives about him, who wishes to face the
+facts of these lives as they are lived to-day, will find himself able to
+avoid this last and most important fact in the history of the world--the
+fact that, whatever it may mean, or whether it is for better or worse,
+the world has staked all that it is and has been, and all that it is
+capable of being, on the one supreme issue, "How can the crowd be made
+beautiful?"
+
+The answer to this question involves two difficulties: (1) A crowd
+cannot make itself beautiful. (2) A crowd will not let any one else make
+it beautiful.
+
+The men who have been on the whole the most eager democrats of
+history--the real-idealists--the men who love the crowd and the
+beautiful too, and who can have no honest or human pleasure in either of
+them except as they are being drawn together, are obliged to admit that
+living in a democratic country, a country where politics and æsthetics
+can no longer be kept apart, is an ordeal that can only be faced a large
+part of the time with heavy hearts. We are obliged to admit that it is a
+country where paintings have little but the Constitution of the United
+States wrought into them; where sculpture is voted and paid for by the
+common people; where music is composed for majorities; where poetry is
+sung to a circulation; where literature itself is scaled to
+subscription lists; where all the creators of the True and the Beautiful
+and the Good may be seen almost any day tramping the tableland of the
+average man, fed by the average man, allowed to live by the average man,
+plodding along with weary and dusty steps to the average man's
+forgetfulness. And, indeed, it is not the least trait of this same
+average man that he forgets, that he is forgotten, that his slaves are
+forgotten, that the world remembers only those who have been his
+masters.
+
+On the other hand, the literature of finding fault with the average man
+(which is what the larger part of our more ambitious literature really
+is) is not a kind of literature that can do anything to mend matters.
+The art of finding fault with the average man, with the fact that the
+world is made convenient for him, is inferior art because it is helpless
+art. The world is made convenient for the average man because it has to
+be, to get him to live in it; and if the world were not made convenient
+for him, the man of genius would find living with him a great deal more
+uncomfortable than he does. He would not even be allowed the comfort of
+saying how uncomfortable. The world belongs to the average man, and,
+excepting the stars and other things that are too big to belong to him,
+the moment the average man deserves anything better in it or more
+beautiful in it than he is getting, some man of genius rises by his
+side, in spite of him, and claims it for him. Then he slowly claims it
+for himself. The last thing to do, to make the world a good place for
+the average man, would be to make it a world with nothing but average
+men in it. If it is the ideal of democracy that there shall be a slow
+massive lifting, a grading up of all things at once; that whatever is
+highest in the true and the beautiful, and whatever is lowest in them
+shall be graded down and graded up to the middle height of human life,
+where the greatest numbers shall make their home and live upon it; if
+the ideal of democracy is tableland--that is--mountains for
+everybody--a few mountains must be kept on hand to make tableland out
+of.
+
+Two solutions, then, of a crowd civilization--having the extraordinary
+men crowded out of it as a convenience to the average ones, and having
+the average men crowded out of it as a convenience to the extraordinary
+ones--are equally impracticable.
+
+This brings us to the horns of our dilemma. If the crowd cannot be made
+beautiful by itself, and if the crowd will not allow itself to be made
+beautiful by any one else, the crowd can only be made beautiful by a man
+who lives so great a life in it that he can make a crowd beautiful
+whether it allows him to or not.
+
+When this man is born to us and looks out on the conditions around him,
+he will find that to be born in a crowd civilization is to be born in a
+civilization, first, in which every man can do as he pleases; second, in
+which nobody does. Every man is given by the Government absolute
+freedom; and when it has given him absolute freedom the Government says
+to him, "Now if you can get enough other men, with their absolute
+freedom, to put their absolute freedom with your absolute freedom, you
+can use your absolute freedom in any way you want." Democracy, seeking
+to free a man from being a slave to one master, has simply increased the
+number of masters a man shall have. He is hemmed in with crowds of
+masters. He cannot see his master's huge amorphous face. He cannot go to
+his master and reason with him. He cannot even plead with him. You can
+cry your heart out to one of these modern ballot-boxes. You have but one
+ballot. They will not count tears. The ultimate question in a crowd
+civilization becomes, not "What does a thing mean?" or "What is it
+worth?" but "How much is there of it?" "If thou art a great man," says
+civilization, "get thou a crowd for thy greatness. Then come with thy
+crowd and we will deal with thee. It shall be even as thou wilt." The
+pressure has become so great, as is obvious on every side, that men who
+are of small or ordinary calibre can only be more pressed by it. They
+are pressed smaller and smaller--the more they are civilized, the
+smaller they are pressed; and we are being daily brought face to face
+with the fact that the one solution a crowd civilization can have for
+the evil of being a crowd civilization is the man in the crowd who can
+withstand the pressure of the crowd; that is to say, the one solution of
+a crowd civilization is the great-man solution--a solution which is none
+the less true because by name, at least, it leaves most of us out or
+because it is so familiar that we have forgotten it. The one method by
+which a crowd can be freed and can be made to realize itself is the
+great-man method--the method of crucifying and worshipping great men,
+until by crucifying and worshipping great men enough, inch by inch, and
+era by era, it is lifted to greatness itself.
+
+Not very many years ago, certain great and good men, who, at the cost of
+infinite pains, were standing at the time on a safe and lofty rock
+protected from the fury of their kind by the fury of the sea, contrived
+to say to the older nations of the earth, "All men are created equal."
+It is a thing to be borne in mind, that if these men, who declared that
+all men were created equal, had not been some several hundred per cent.
+better men than the men they said they were created equal to, it would
+not have made any difference to us or to any one else whether they had
+said that all men were created equal or not, or whether the Republic had
+ever been started or not, in which every man, for hundreds of years,
+should look up to these men and worship them as the kind of men that
+every man in America was free to try to be equal to. A civilization by
+numbers, a crowd civilization, if it had not been started by heroes,
+could never have been started at all. Shall this civilization attempt to
+live by the crowd principle, without men in it who are living by the
+hero principle? On our answer to this question hangs the question
+whether this civilization, with all its crowds, shall stand or fall
+among the civilizations of the earth. The main difference between the
+heroes of Plymouth Rock, the heroes who proclaimed freedom in 1776, and
+the heroes who must contrive to proclaim freedom now, is that tyranny
+now is crowding around the Rock, and climbing up on the Rock,
+eighty-seven million strong, and that tyranny then was a half-idiot king
+three thousand miles away.
+
+ * * * * *
+
+We know or think we know, some of us--at least we have taken a certain
+joy in working it out in our minds, and live with it every day--how
+people in crowds are going to be beautiful by and by.
+
+The difficulty of being beautiful now, I have tried to express. It seems
+better to express, if possible, what a difficulty is before trying to
+meet it.
+
+And now we would like to try to meet it. How can we determine what is
+the most practical and natural way for crowds of people to try to be
+beautiful now?
+
+It would seem to be a matter of crowd psychology, of crowd technique,
+and of determining how human nature works.
+
+All thoughtful people are agreed as to the aim.
+
+Everything turns on the method.
+
+In the following chapters we will try to consider the technique of being
+beautiful in crowds.
+
+
+
+
+BOOK FOUR
+
+CROWDS AND HEROES
+
+
+TO WALT WHITMAN
+
+ _"And I saw the free souls of poets,
+ The loftiest bards of all ages strode before me
+ Strange large men, long unwaked, undisclosed, were disclosed to me
+ ... O my rapt verse, my call, mock me not!
+ ... I will not be outfaced by irrational things,
+ I will penetrate what is sarcastic upon me,
+ I will make cities and civilizations defer to me
+ This is what I have learnt from America--
+
+ I will confront these shows of the day and night
+ I will know if I am to be less than they,
+ I will see if I am not as majestic as they,
+ I will see if I am not as subtle and real as they,
+ I will see if I have no meaning while the houses and
+ ships have meaning,
+
+ ... I am for those that have never been mastered,
+ For men and women whose tempers have never been mastered,
+ For those whom laws, theories, conventions can never master.
+
+ I am for those who walk abreast of the whole earth
+ Who inaugurate one to inaugurate all."_
+
+
+
+
+
+CHAPTER I
+
+THE SOCIALIST AND THE HERO
+
+
+I was spending a little time not long ago with a man of singularly
+devoted and noble spirit who had dedicated his life and his fortune to
+the Socialist movement. We had had several talks before, and always with
+a little flurry at first of hopefulness toward one another's ideas. We
+both felt that the other, for a mere Socialist or for a mere
+Individualist, was really rather reasonable. We admitted great tracts of
+things to one another, and we always felt as if by this one next
+argument, perchance, or by one further illustration, we would convince
+the other and rescue him like a brand from the burning.
+
+The last time I saw him he started in at once at the station as we
+climbed up into the car by telling me what he was doing. He was studying
+up the heroes of the American Revolution, and was writing something to
+show that they were not really heroes after all. All manner of things
+were the matter with them. They had always troubled him, he said. He
+knew there was something wrong, and he was glad to have the matter
+settled. He said he did not, and never had believed in heroes, and
+thought they did a great deal of harm--even dead ones. Heroes, he said,
+always deceived the people. They kept people from seeing that nothing
+could be done in our modern society by any one man. Only crowds could do
+things, he intimated--each man, like one little wave on the world,
+wavering up to the shore and dying away.
+
+As the evening wore on our conversation became more concrete, and I
+began to drag in, of course, every now and then, naturally, an inspired
+or semi-inspired millionaire or so.
+
+I cannot say that these gentlemen were received with enthusiasm.
+
+Finally, I turned on him. "What is it that makes you so angry (and
+nearly all the Socialists) every time you hear something good, something
+you cannot deny is good, about a successful business man? If I brought a
+row of inspired millionaires, say ten or twelve of them one after the
+other, into your library this minute, you would get hotter and hotter
+with every one, wouldn't you? You would scarcely speak to me."
+
+---- intimated that he was afraid I was deceived; he was afraid that I
+was going about deceiving other people about its being possible for mere
+individual men to be good; he was afraid I was doing a great deal of
+damage.
+
+He then confided to me that not so very long ago he dropped in one
+Monday morning into his guest-chamber just after his guest had gone and
+found a copy of "Inspired Millionaires," which his guest had obviously
+been reading over Sunday, lying on the little reading-table at the head
+of the bed.
+
+He said that he took the book back to his library, took out two or three
+encyclopædias from the shelf in the corner, put my inspired millionaires
+in behind them, put the encyclopædias back, and that they had been there
+to this day.
+
+With this very generous and kindly introduction we went on to a frank
+talk on the general attitude of Socialists toward the instinct of
+hero-worship in human nature.
+
+A Socialist had said only a few days before, speaking of a certain
+municipal movement in which the people were interested, that he thought
+it really had a very good chance to succeed "if only the heroes could be
+staved off a little longer." He deprecated the almost incurable idea
+people seemed to have that nothing could ever be done in this world
+without being all mixed up with heroes.
+
+My mind kept recurring in a perplexed way to this remark for a few days
+after I had heard it, and I soon came on the following letter from a
+prominent Socialist which had been read at a dinner the night before:
+
+ "I am glad to join with others of my comrades in conveying
+ greetings to Comrade Cahan on the occasion of the fiftieth
+ anniversary of his birth and in recognition of the eminent
+ services that he has rendered in the Socialist movement.
+
+ "Yet my gladness is not untinged with a certain note of
+ apprehension lest in expressing so conspicuously our esteem of
+ an honoured comrade we obscure the broader scene which, if
+ equally illumined, would disclose tens of thousands of other
+ comrades, labouring with equal devotion, and each no less
+ worthy of praise....
+
+ "In our rejoicing over the services of Comrade Cahan let us
+ not forget that the facilities that he and that each of us
+ enjoy are the products of thousands of other men and women,
+ and sometimes of children too.
+
+ "In our rejoicing let us recall that we cannot safely assume
+ that any comrade's services to the movement have been greater
+ than the movement's services to him; that we are but
+ fellow-workers together, deriving help and perhaps inspiration
+ one from another and each from all.
+
+ "In our rejoicing let us place the emphasis rather upon the
+ services of the many to each, than upon the services of any
+ one of the many."
+
+I have not quoted from this letter because I disagree with the idea in
+it. I am ready to admit that though the idea is a somewhat dampening one
+perhaps for a banquet, that it is true and important.
+
+What I object to in the letter is the Fear in it.
+
+In spite of the fineness and truth of the motive that lies, I know,
+underneath every line, the letter is baleful, sinister, and weary.
+
+I accuse the letter of being, in a kind of nobly sick way, visionary,
+unpractical, and socially destructive.
+
+I would heartily agree with the writer of the letter about the quality
+of many heroes, possibly about most heroes. I would agree in a large
+measure that the heroes the crowds choose are the wrong ones.
+
+But there is a great difference between his belief and mine as to our
+practical working policy in getting the things for crowds that we both
+want for them. It seems to me that he does not believe in crowds. He is
+filled with fear that they would select the wrong heroes. He says they
+must not have heroes, or must be allowed as few as possible.
+
+I believe in crowds, and I believe that the more they have the
+hero-habit, the more heroes they have to compare and select from, the
+finer, longer, and truer heroes they will select, the more deeply,
+truly, and concretely the crowds will think, and the more nobly they
+will express themselves.
+
+But the great argument for the hero as a social method is that the crowd
+in a clumsy, wistful way, deep down in its heart, in the long run, loves
+the beautiful. Appealing to the crowd's ideal of the beautiful in
+conduct, its sense of the heroic, or semi-heroic, is the only practical,
+hard-headed understanding way of getting out of the crowd, for the
+crowd, what the crowd wants.
+
+I saw the other day in Boston several thousand schoolboys in the street
+keeping step. It was a band that held them together. A band is a
+practical thing.
+
+Is it not about time, in our dreary, drab, listless procession of
+economics, stringing helplessly across the world, that we have a band of
+music? What economics needs now is a march.
+
+We have to-day a thousand men who can tell people what to do where we
+have one who can touch the music, the dance, the hurrah, the cry, the
+worship in them, and make them want to do something. The hero is the man
+who makes people want to do something, and strangely and subtly, all
+through the blood, while they watch him, he makes them believe they can.
+
+It is socially destructive to throw away the overpowering instinct of
+human nature which we have called hero-worship.
+
+
+
+
+CHAPTER II
+
+THE CROWD AND THE HERO
+
+
+But it is not only socially destructive. It is dumb and helpless for
+crowds to try to get on without heroes. Big events and big men are crowd
+expressions. Heroes, World Fairs, and Titanic disasters are crowd words,
+the crowd's way of seeing and saying things.
+
+Crowds think in great men, or they think in simple, big, broadly drawn
+events, or words of one syllable, like coal strikes.
+
+A whole world works through to an entirely new idea, the idea that
+England is not necessarily impregnable, in the Boer war. And we see
+England, by way of South Africa, searching her own heart. The Meat
+Trust, by raising prices for a few trial weeks, makes half a nation
+think its way over into vegetarianism or semi-vegetarianism.
+
+In the American war with Spain modern thought attacked the last pathetic
+citadel in modern life of polite illusion, of lie-poetry, and in that
+one little flash of war between the Spain spirit and the American
+spirit, in our modern world, the nations got their final and conclusive
+sense of what the Spanish civilization really was, of the old Don
+Quixote thinking, of the delightful, brave, courtly blindness, of the
+world's last stronghold of pomposity, of vague, empty prettiness, of
+talking grand and shooting crooked.
+
+Japan and Russia fight with guns, but the real fight is not between
+their guns, but between two great national conceptions of human life.
+Like two vast national searchlights we saw them turned on each other,
+two huge, grim, naked civilizations, and now in an awful light and roar,
+and now in stately sudden silence, while we all looked on, all
+breathless and concentrated, we saw them, as on some strange vast stage
+of the world, all lit up, exposed, penetrated by the minds of men
+forever. While they fought before us we saw the last two thousand years
+flash up once more and fade away, and then the next two thousand years
+on its slide, with one click before our faces was fastened into place.
+
+Men see great spiritual conceptions or ideals for a world when the great
+ideals are dramatized, when they stalk out before us, are acted out
+before our eyes by mighty nations. Before the stage we sit silently and
+think and watch the ideals of a world, the souls of the nations
+struggling together, and as we watch we discover our souls for
+ourselves, we define our ideals for ourselves. We make up our minds. We
+see what we want. We begin to live.
+
+I have come to believe that the hero, in the same way, is the common
+man's desire and prayer writ large. It is his way of keeping it
+refreshed before him so that he sees it, recalls it, suns himself in it,
+lifts up his life to it, every day.
+
+
+
+
+CHAPTER III
+
+THE CROWD AND THE AVERAGE PERSON
+
+
+To state still further my difference with the typical Socialist point of
+view, as expressed in the letter from which I have quoted, I am obliged
+to confess that I not only believe in having heroes on behalf of crowds,
+but in having as a regular method of democracy little crowds of heroes,
+or an aristocracy. In other words, I am a democrat. I believe that
+crowds can produce, and are bound to produce by a natural crowd-process,
+a real aristocracy--an aristocracy which will be truly aristocratic and
+noble in spirit and action, and which will express the best ideas in the
+best way that a crowd can have.
+
+The main business of a democracy is to find out which these people are
+in it and put them where they will represent it. The trouble seems to
+have been in democracies so far, that we find out who these people are a
+generation too late. The great and rare moments of history have been
+those in which we have found out who they were in time, as when we found
+in America Abraham Lincoln, an unaristocratic-looking and ungainly man,
+and saw suddenly that he was the first gentleman in the United States.
+
+The next great task of democracy is to determine the best means it can
+of finding out who its aristocrats are, its all-men, and determining who
+they are in time, men who have vision, courage, individuality,
+imagination enough to face real things, and to know real people, and to
+put real things and real people together.
+
+It is what an aristocracy in a democratic form of government is for, to
+furnish imagination to crowds. A real aristocracy is the only
+clear-headed, practical means a great nation can have of distributing,
+classifying, and digesting and evoking hordes of men and women. People
+do not have imagination in hordes, and imagination is latent and
+unorganized in masses of people. The crowd problem is the problem of
+having leaders who can fertilize the imagination and organize the will
+of crowds. Nothing but worship or great desire has ever been able to
+focus a crowd, and only the great man, rich and various in his elements,
+abounding, great as the crowd is great, can ever hope to do it.
+
+Every man in a crowd knows that he is or is in danger of being a mere
+Me-man, or a mere class-man, and he knows that his neighbour is, and he
+wishes to be in a world that is saved from his own mere me-ness and his
+own mere classness. His hero-worship is his way of worshipping his
+larger self. He communes with his possible or completed self, his self
+of the best moments in the official great man or crowd man.
+
+The average man in a crowd does not want to be an average man, and the
+last thing he wants is to have an average man to represent him. He wants
+a man to represent him as he would like to be.
+
+He cannot express himself--his best self, in the State, to all the
+others in the State, without a lifted-up man or crowd man to do it.
+
+It is as if he said--as if the average man said, "I want a certain sort
+of world, I want to be able to point to a man, to a particular man, and
+say, as I look at him and ask others to look at him, 'This is the sort
+of world I want.'"
+
+Then everybody knows.
+
+The great world that lies in all men's hearts is expressed in miniature,
+in the great man.
+
+Crowds speak in heroes.
+
+ * * * * *
+
+I have often heard Socialists wondering among themselves why a movement
+that had so many fine insights and so many noble motives behind it had
+produced so few artists.
+
+It has seemed to me that it might be because Socialists as a class,
+speaking roughly, are generalizers. They do not see vividly and deeply
+the universal in the particular, the universal in the individual, the
+national in the local. They are convinced by counting, and are moved by
+masses, and are prone to overlook the Spirit of the Little, the
+immensity of the seed and of the individual. They are prone to look past
+the next single thing to be done. They look past the next single man to
+be fulfilled.
+
+They feel a bit superior to Individualists for the way they have of
+seeing the universal in the particular, and of being picturesque and
+personal.
+
+Socialists are not picturesque and personal. They do not think in
+pictures.
+
+Then they wonder why they do not make more headway.
+
+Crowds and great men and children think in pictures.
+
+A hero pictures greatness to them. Then they want it for themselves.
+
+From the practical, political point of view of getting things for
+crowds, perhaps the trouble lies, not in our common popular idea of
+having heroes, but in the heroes. And perhaps the cure lies not in
+abolishing heroes, but in making our heroes move on and in insisting on
+more and better ones.
+
+Any man who looks may watch the crowd to-day making its heroes move on.
+
+If they do not move on, the crowd picks up the next hero at hand who is
+moving--and drops them.
+
+One can watch in every civilized country to-day crowds picking up
+heroes, comparing, sorting, selecting, seeing the ones that wear the
+longest, and one by one taking the old ones down.
+
+The crowd takes a hero up in its huge rough hand, gazes through him at
+the world, sees what it wants through him. Then it takes up another, and
+then another.
+
+Heroes are crowd spy-glasses.
+
+Pierpont Morgan and Tom Mann for example.
+
+Pierpont Morgan is a typical American business man raised to the n-th
+or hero power.
+
+The crowd thinks it is interesting to take up Pierpont Morgan, the Tom
+Mann of the banks. It will see what it wants, through him.
+
+And the crowd thinks it is interesting to take up Tom Mann, too, the
+Pierpont Morgan of the Trades Unions. It will see what it wants, through
+him.
+
+
+
+
+CHAPTER IV
+
+THE CROWD AND PIERPONT MORGAN
+
+
+One keeps turning back every now and then, in reading the "Life of
+Pierpont Morgan," to the portrait which Carl Hovey has placed at the
+beginning of the book. If one were to look at the portrait long enough,
+one would not need to read the book. The portrait puts into a few square
+inches of space what Mr. Hovey takes half an acre of paper for. And all
+that he really does on the half-acre of paper is to bring back to one
+again and again that set and focused look one sees in Mr. Morgan's
+eyes--the remoteness, the silence, the amazing, dogged, implacable
+concentration, and, when all is said, a certain terrible, inexplicable
+blindness.
+
+The blindness keeps one looking again. One cannot quite believe it. The
+portrait has something so strong, so almost noble and commanding, about
+it that one cannot but stand back with one's little judgments and give
+the man who can hurl together out of the bewilderment of the world a
+personality like this, and fix it here--all in one small human face--the
+benefit of the doubt. This is the way the crowd has always taken
+Pierpont Morgan at first. The bare spectacle of a man so magnificently
+set, so imperiously preoccupied, silences our judgments. It seems as if,
+of course, he must be seeing things--things that we and others possibly
+do not and cannot see. The blindness in the eyes is so complete and set
+in such a full array that it acts at first on one almost like a kind of
+vision. The eyes hold themselves like pictures of eyes, like little
+walls, as if real eyes were in behind them. One wonders if there is any
+one who could ever manage to break through them, fleck up little
+ordinary human things--personality, for instance, atmosphere, or
+light--against them. If Shakespeare, whose folios he has, and Keats,
+whose "Endymion" he owns, or Milton, whose "Paradise Lost" he keeps in
+his safe, were all to assail him at once, were to bear down upon that
+set look in Pierpont Morgan's eyes--try to get them to turn one side a
+second and notice that they--Shakespeare and Milton and Keats--were
+there, there would not be a flicker or shadow of movement. They are eyes
+that are set like jaws, like magnificent spiritual muscles, on
+Something. Neither do they reveal light or receive it.
+
+ * * * * *
+
+It will be some time before the crowd will find it possible to hand in
+an account and render a full estimate of the value of the service that
+Pierpont Morgan has rendered to our modern world; but the service has
+been for the most part rendered now and while the world, in its mingled
+dismay and gratitude at the way he has hammered it together, is
+distributing its praise and blame, there are some of us who would like
+to step one side a little and think quietly, if we may, not about what
+Pierpont Morgan has done, which we admit duly, but about the blindness
+in his eyes. It is Pierpont Morgan's blindness that interests the crowd
+more than anything else about him interests them now. It is his
+blindness--and the chance to find out just what it is that is making
+people read his book. His blindness (if we can fix just what it is) is
+the thing that we are going to make our next Pierpont Morgan out of. The
+next Pierpont Morgan--the one the crowd is getting ready now--will be
+made out of the things that this Pierpont Morgan did not see. What are
+these things? We have been looking for the things in Carl Hovey's book,
+peering in between the lines on every page, and turning up his
+adjectives and looking under them, his adverbs and qualifications, his
+shrewdness and carefulness for the things that Pierpont Morgan did not
+see. Pierpont Morgan himself would not have tried to hide them, and
+neither has his biographer. His whole book breathes throughout with a
+just-mindedness, a spirit of truth, a necessary and inevitable honesty,
+which of itself is not the least testimony to the essential validity and
+soundness of Morgan's career. Pierpont Morgan's attitude toward his
+biography (if, in spite of his reticence, it became one of the
+necessities--even one of the industrial necessities, of the world that
+he should have one) was probably a good deal the attitude of Walt
+Whitman when he told Traubel, "Whatever you do with me, don't prettify
+me"; and if there were things in Mr. Morgan's career which he
+imperturbably failed to see, Mr. Morgan himself would be the last man
+not to try to help people to find out what they are. But living has been
+to Mr. Morgan as it is to us (as I write these lines he is seventy-four
+years old) a serious, bottomless business. He does not know which the
+things are he has not seen. His eyes are magnificently set. They cannot
+help us. We must do our own looking.
+
+ * * * * *
+
+If I were called upon to speak very quickly and without warning; if any
+one suddenly expected me in my first sentence to hit the bull's-eye of
+Mr. Morgan's blindness, I think I would try socialism. When the Emperor
+William was giving himself the treat of talking with the man who runs,
+or is supposed to run, the economics of a world, he found that he was
+talking with a man who had not noticed socialism yet, and who was not
+interested in it. Most people would probably have said that Morgan was
+not interested in socialism enough; but there are very few people who
+would not be as surprised as Emperor William was to know that he,
+Pierpont Morgan, was not informed about the greatest and, to some of us,
+the most threatening, omnipresent, and significant spectre in modern
+industrial life.
+
+But when one thinks of it, and, when more particularly, one looks again
+at that set look in his eyes, I cannot see how it could possibly have
+been otherwise. If Morgan's eyes had suddenly begun seeing all sorts of
+human things--the bewildering welter of the individual minds, the
+tragedy of the individual interests around him; if he had lost his
+imperious sense of a whole--had tried to potter over and piece together,
+like the good people and the wonderers, the innumerable entangled wires
+of the world, his eyes might have been filled perhaps with the beautiful
+and helpless light of the philosophers, with the fire of the prophets,
+or with the gentle paralysis of the poets, but he never would have had
+the courage to do the great work of his life--to turn down forever those
+iron shutters on his eyes and smite a world together.
+
+There was one thing this poor, dizzied, scattered planet needed. With
+its quarrelling and its peevish industries, its sick poets and its tired
+religions, the one thing this planet needed was a Blow; it needed a man
+that could hammer it together. To find fault with this man for not being
+a seer, or to feel superior to him for not being an idealist, or to
+heckle him for not being a sociologist, when here he was all the time
+with this mighty frenzy or heat in him that could melt down the chaos of
+a world while we looked, weld it to his will, and then lift his arm and
+smite it, though all men said him nay--back into a world again--to
+heckle over this man's not being a complete sociologist or professor is
+not worthy of thoughtful and manful men.
+
+I cannot express it, but I can only declare, living as I do in a day
+like this, that to me there is a kind of colossal naked poetry in what
+Pierpont Morgan has done which I cannot but acknowledge with gratitude
+and hope. Though there be in it, as in all massive things, a brutality
+perhaps like that of the moving glaciers, like the making and boiling of
+coal in the earth, like death, like childbirth, like the impersonality
+of the sea, my imagination can never get past a kind of elemental,
+almost heathen poetry or heathen-god poetry in Pierpont Morgan's Blow or
+shock upon our world. There may be reason to doubt as to whether it is
+to be called a heaven-poetry or a hell-poetry--something so gaunt and
+simple is there about it; but here we are with all our machines around
+us, with our young, rough, fresh nations in the act of starting a great
+civilization once more on this old and gentle earth, and I can only say
+that poetry (though it be new, or different, or even a little terrible)
+is the one thing that now, or in any other age, men begin great
+civilizations with.
+
+ * * * * *
+
+I have tried to express the spirit of what Morgan's genius seized
+unconsciously by the grim, resistless will of his age, has wrought into
+his career.
+
+But in the background of my mind as I see Pierpont Morgan, there is
+always the man who will take his place, and if I did not see the man
+coming, and coming rapidly, who is to take Mr. Morgan's place, I admit
+that Mr. Morgan himself would be a failure, a disaster, a closed wall at
+the end of the world.
+
+No one man will take Mr. Morgan's place, but the typical man in the
+group of men that will take his place will justify Mr. Morgan's work, by
+taking this world in his hand and riveting his vision on where Morgan's
+vision leaves off. As Morgan has fused railroads, iron, coal,
+steamships, seas, and cities, the next industrial genius shall fuse the
+spirits and the wills of men. The Individualists and the Socialists, the
+aristocracies and democracies, the capitalists and the labourers shall
+be welded together, shall be fused and transfused by the next Morgan
+into their ultimate, inevitable, inextricable, mutual interests.
+
+The chief characteristic of the new industrial leader is coming to be
+social imagination or the power of seeing the larger industrial values
+in human gifts and efficiencies, the more human and intellectual
+energies of workmen, the market value of their spirits, their
+imaginations, and their good-will. The underpinning and Morganizing work
+has been done; the power of instant decision which Mr. Morgan has had,
+has been very often based on a lack of imagination about the things that
+got in his way; but the things that get in the way now, the big,
+little-looking things--are the things on which the new and inspired
+millionaires' imagination will find its skill and accumulate its power.
+It is men's spirits that are now in the way; they have been piling up
+and accumulating under Morgan's régime long enough, and it is now their
+turn. Perhaps men's spirits have always been beyond Mr. Morgan, and
+perhaps his imagination has been worked largely as a kind of cerebellum
+imagination: it is a kind of imagination that sees related and
+articulated the physical body of things, the grip on the material tools,
+on the gigantic limbs of a world. The man who succeeds Mr. Morgan, and
+for whom Mr. Morgan has made the world ready, is the man who has his
+imagination in the upper part of his brain, and instead of doing things
+by not seeing, and by not being seen, he will swing a light. He will be
+himself in his own personality, a little of the nature of a searchlight,
+and he will work the way a searchlight works, and will have his will
+with things by seeing and lighting, by X-raying his way through them and
+not by a kind of colossal world-butting, which is Morgan's way, both
+eyes imperiously, implacably shut, his whole being all bent, all crowded
+into his vast machine of men, his huge will lifted ... and excavating
+blindly, furiously, as through some groping force he knew not, great
+sub-cellars for a new heaven and new earth.
+
+The Crowd gets its heroes one at a time. Heroes are the Crowd's tools.
+Some are dredges, some are telescopes. The Crowd, by a kind of
+instinct--an oversoul or undersoul of which it knows not until
+afterward, takes up each tool gropingly--sometimes even against its will
+and against its conscience, uses it and drops it.
+
+Then it sees why, suddenly, it has used it.
+
+Then God hands it Another One.
+
+
+
+
+CHAPTER V
+
+THE CROWD AND TOM MANN
+
+
+I dropped into the London Opera House the other night to see Tom Mann
+(the English Bill Heywood), another hero or crowd spy-glass that people
+have taken up awhile--thousands of them--to see through to what they
+really want. I wanted to hear him speak, and see, if I could, why the
+crowd had taken him up, and what it was they were seeing through him.
+
+I am apt to take a dead set at liking a man I do not agree with, if I
+can. It gives one a better start in understanding him and in not
+agreeing with him to some purpose.
+
+But it was not necessary to try to like Tom Mann or to make arrangements
+for being fair to him. He came up on the platform (it was at Mr.
+Hyndmann's Socialist rally) in that fine manly glow of his of having
+just come out of jail (and a jail, whatever else may be said about it,
+is certainly a fine taking place to come out of--to blossom up out of,
+like a night-blooming cereus before a vast, lighted-up, uproarious
+audience). It is wonderful how becoming a jail is to some people! Had I
+not seen Mrs. Pethick Lawrence with the flush of Old Bailey on her cheek
+only a little while before in Albert Hall?
+
+If Tom Mann had had, like Elisha, that night, a fiery chariot at his
+disposal, and had come down, landed plump out of heaven on his audience,
+he could not have done half as well with it as he did with that little
+gray, modest, demure Salford Jail the kind Home Secretary gave him.
+
+He tucked the jail under his arm, stood there silently before us in a
+blaze of light. Everybody clapped for five minutes.
+
+Then he waved the air into silence and began to speak. I found I had
+come to hear a simple-minded, thoughtless, whole-hearted, noisy,
+self-deceived, hopelessly sincere person. He was a mere huge pulse or
+muscle of a man. All we could do was to watch him up there on the
+platform (it was all so simple!) taking up the world before everybody in
+his big hands and whacking on it with a great rapping and sounding
+before us all, as if it were Tommy's own little drum mother gave him. He
+stood there for some fifteen minutes, I should think, making it--making
+the whole world rat-a-tat-tat to his music, to Tommy's own music, as if
+it were the music of the spheres.
+
+Mr. Mann's gospel of hope for mankind seemed to be to have all the
+workers of the world all at once refuse to work. Have the workers starve
+and silence a planet, and take over and confiscate the properties and
+plants of capital, dismiss the employers of all nations and run the
+earth themselves.
+
+
+ * * * * *
+
+
+I sat in silence. The audience about me broke out into wild, happy
+appreciation.
+
+It acted as if it had been in the presence of a vision. It was as if,
+while they sat there before Tom Mann, they had seen being made, being
+hammered out before them, a new world.
+
+I rubbed my eyes.
+
+It seemed to me precisely like the old one. And all the trouble for
+nothing. All the disaster, the proposed starvation, and panic for
+nothing.
+
+There was one single possible difference in it.
+
+We had had before, Pierpont Morgan, the Tom Mann of the banks, riding
+astride the planet, riding it out with us--with all the rest of us
+helpless on it, holding on for dear life, riding out into the
+Blackness.
+
+And now we were having instead, Tom Mann, the Pierpont Morgan of the
+Trades Unions, riding astride the planet, riding it out with us, with
+all the rest of us helpless on it, holding on for dear life, riding out
+into the Blackness.
+
+Of course Pierpont Morgan and Tom Mann are both very useful as crowd
+spy-glasses for us all to see what we want through.
+
+But is this what we want?
+
+Is it worth while to us, to the crowd, to all classes of us, to have our
+world turned upside down so that we can be bullied on it by one set of
+men instead of being bullied on it by another?
+
+This is the thing that the Crowd, as it takes up one hero after the
+other, and looks at the world through him, is seeing next.
+
+Some of us have seen sooner than the others. But we are nearly all of us
+seeing to-day. We have stood by now these many years through strikes and
+rumours of strikes, and we have watched the railway hold-ups, the
+Lawrence Mill strike, and the great English coal strike. We have seen,
+in a kind of dumb, hopeful astonishment, everybody about us piling into
+the fray, some fighting for the rights of labour and some for the rights
+of capital, and we have kept wondering if possibly a little something
+could not be done before long, possibly next year, in behalf of the
+huge, battered, helpless Public, that dear amorphous old ladylike Person
+doddering along the Main Street of the World, now being knocked down by
+one side and now by the other. It has almost looked, some days, as if
+both sides in the quarrel--Capital and Labour, really thought that the
+Public ought not to expect to be allowed to be out in the streets at
+all. Both sides in the contest are so sure they are right, and feel so
+noble and Christian, that we know they will take care of themselves; but
+the poor old Lady!--some of us wonder, in the turmoil of Civilization
+and the scuffle of Christianity, what is to become of Her.
+
+Is it not about time that somebody appeared very soon now who will make
+a stand once and for all in behalf of this Dear Old Lady-Like Person?
+
+Is it really true that no one has noticed Her and is really going to
+stand up for Her--for the old gentle-hearted Planet as a Whole?
+
+We have our Tom Mann for the workers, and we have the Daily
+Newspaper--the Tom Mann of Capital, but where is our Tom Mann for
+Everybody? Where is the man who shall come boldly out to Her, into the
+great crowded highway, where the bullies of wealth have tripped up her
+feet, and the bullies of poverty have thrown mud in her face, where all
+the little mean herds or classes one after the other hold Her up--the
+scorners, and haters, and cowards, and fearers for themselves, fighting
+as cowards always have to fight, in herds ... where is the man who is
+going to climb up alone before the bullies of wealth and the bullies of
+poverty, take his stand against them all--against both sides, and dare
+them to touch the dear helpless old Lady again?
+
+When this man arises--this Tom Mann for Everybody--whether he slips up
+into immortality out of the crowd at his feet, and stands up against
+them in overalls or in a silk hat, he will take his stand in history as
+a man beside whom Napoleon and Alexander the Great will look as toys in
+the childhood of the world.
+
+ * * * * *
+
+We are living in a day when not only all competent-minded students of
+affairs, but the crowd itself, the very passers-by in the streets, have
+come to see that the very essence of the labour problem is the problem
+of getting the classes to work together. And when the crowd watches the
+labour leader and sees that he is not thinking correctly and cannot
+think correctly of the other classes, of the consumers and the
+employers, it drops him. Unless a leader has a class consciousness that
+is capable of thinking of the other classes--the consumers and
+employers, so shrewdly and so close to the facts that the other classes,
+the consumers and the employers, will be compelled to take him
+seriously, tolerate him, welcome him, and coöperate with him, the crowd
+has come at last to recognize promptly that he is only of temporary
+importance as a leader. He is the by-product of one of the illusions of
+labour. When the illusion goes he goes.
+
+Capital has been for some time developing its class consciousness.
+Labour has lately been developing in a large degree a class
+consciousness.
+
+The most striking aspect of the present moment is that at last, in the
+history of the world, the Public is developing a class consciousness.
+
+The Crowd thinks.
+
+And as from day to day the Crowd thinks--holds up its little class
+heroes, its Tom Manns and Pierpont Morgans, and sees its world through
+them--it comes more and more to see implacably what it wants.
+
+It has been watching the Tom Mann, or Bill Heywood type of Labour
+leader, for some time.
+
+There are certain general principles with regard to labour leaders that
+the crowd has come to see by holding up its heroes and looking through
+them, at what it wants. The first great principle is that no man needs
+to be taken very seriously, as a competent leader of a great labour
+movement who is merely thinking of the interest of his own class.
+
+The second general principle the Crowd has come to see, and to insist
+upon--when it is appealed to (as it always is, in the long run) is that
+no labour leader needs to be taken very seriously or regarded as very
+dangerous or very useful--who believes in force.
+
+A labour leader who has such a poor idea that a hold-up is the only way
+he can express it--the Crowd suspects. The only labour leaders that the
+Crowd, or people as a whole, take seriously are those that get things
+by thinking and by making other people think.
+
+The Crowd wants to think.
+
+The Crowd wants to decide.
+
+And It has decided to decide by being made to think and not by being
+knocked down.
+
+It is not precisely because the Crowd is not willing to be knocked down,
+and has not shown itself to be over and over again, when it thought its
+being knocked down might possibly help in a just cause.
+
+But it has not been through coal strikes, Industrial Workers of the
+World, and syndicalist outbreaks for nothing.
+
+It is not the knocking down indulged in by labour and by capital that
+the Crowd fears.
+
+It is the not-thinking.
+
+The Crowd has noticed that the knocking-down disposition and the
+not-thinking disposition go together.
+
+The Crowd has watched Force and Force-people, and has seen what always
+happens after a time.
+
+It has come to see that people who have to get things by force and not
+by thinking will not be able to think of anything to do with the things
+when they get them.
+
+So the Crowd does not want them to get them.
+
+The Crowd has learned all this even from the present owners of things.
+It does not want to learn them all over again from new ones. The present
+owners of things have got them half by force, and that is why they only
+half understand how to run them.
+
+But they do half understand because they only half believe in force. The
+crowd has seen them get their supremacy by the use of the
+employment-hold-up, or by starving or threatening to starve the workers.
+And now it sees the Syndicalist workers proposing to get control by
+starving or threatening to starve everybody. Of the two, those who
+propose to starve all the people to get their own way, and those who
+threaten to starve part of the people, it has seemed to the Crowd,
+naturally, that those who only half believe in starving, and who only
+starve a part of us, would be likely to be more intelligent as
+world-runners.
+
+In other words (accepting for the sake of argument the worst possible
+interpretation of the capitalist class), they have spent several years
+in learning, and have already half learned that force in industry is
+inefficient and cannot be made to work.
+
+Now when the Crowd sees the Syndicalists swinging their hats in a
+hundred nations, with one big hoarse hurrah around a world, with five
+minutes' experience, come rushing in, and propose to take up the
+world--the whole world in two minutes more and run it in the same old
+bygone way--the way that the capitalists are just giving up--by
+force--it knows what it thinks.
+
+It thinks it will fight Class Syndicalism. It makes up its mind it will
+fight Class Syndicalism with Crowd Syndicalism. It has decided that, in
+the interests of all of us, of a crowd civilization, of what we call the
+world or Crowd Syndicate, its industries should be controlled, not by
+the owners and not by the workers, but by those men, whoever they are,
+who can control them with the most skill and efficiency.
+
+The Crowd has come to see that the present owners--judging from current
+events, and taking them as a whole, and speaking impersonally and
+historically--have proved themselves, on the whole, incompetent to
+control industries with skill and efficiency, because they have treated
+labour as the natural enemy of capital and have quarrelled with it. It
+sees that the present workers, acting as syndicates or otherwise, are
+incompetent to own and control and manage industry because they propose
+to treat capital as the natural enemy of the workers. There has been but
+one conclusion possible. If Civilization or the Crowd Syndicate has a
+right to have its industries managed in the interests of all, and if
+the present owners have proved themselves to be mentally incompetent to
+control industry because they fight labour, and if the present labourers
+as a class have proved themselves to be mentally incompetent because
+they propose to fight capital, there is naturally but one question the
+crowd syndicate is asking to-day, namely, _"Are there any mentally
+competent business firms at all in the world, any firms whose owners and
+labourers have thought out a way of not fighting?"_ From the point of
+view of the Crowd, the men who are competent, who know how to do their
+work, do not have to lay down their tools and find out all over again
+how to do their work. They know it and keep doing it.
+
+So the Crowd keeps coming back with the question, "Are there or are
+there not any competent business establishments in our modern life?
+Which are they, and where are they?" We want to know about them. We want
+to study them. We want to focus the thought of the world on them and see
+how they do it.
+
+The answering of this question is what the next Pierpont Morgan and the
+next Tom Mann are for.
+
+What the next Pierpont Morgan is for is to find out for us who the
+competent employers are--the employers who can get twice as much work
+out of their labour as other employers do--recognize them, stand by them
+and put up money on them. The next Pierpont Morgan will find out also
+who the incompetent employers are, recognize them, stand out against
+them, and unless they have brains enough or can get brains enough to
+coöperate with their own workmen, refuse to lend money to them.
+
+This would make a banker a statesman, would make banking a great and
+creative profession, shaping the destinies of civilizations, determining
+with coins back and forth over a counter the prayers and the songs, the
+very religions of nations, and swinging like a pendulum the fate of the
+world.
+
+The first Pierpont Morgan has made himself, in a necessary transitional
+movement, a hero in the business world because of a certain moral energy
+there is in him. He has insisted in expressing his own character in
+business. He would not send money to capitalists fighting capitalists,
+and in a general way he has compelled capitalists to coöperate. The new
+hero of the business world is going to compel capital not merely to
+coöperate with capital, but to coöperate with labour and with the
+public. And as Morgan compelled the railroads of the United States to
+coöperate with one another by getting money for those that showed the
+most genius for coöperation, and by not getting money for railroads that
+showed less genius for it, so the next Pierpont Morgan will throw the
+weight of his capital at critical times in favour of companies that show
+the largest genius for building the mutual interests of capitalists,
+employees, and the public inextricably into one body. He is going to
+recognize as a banker that the most permanent, long-headed, practical,
+and competent employers are those whose business genius is essentially
+social genius, the genius for being human, for discovering the mutual
+interests of men, and for making human machinery work.
+
+There is a great position ahead for this hero when he comes. And I have
+seen in my mind to-day thousands of men, young and old in every
+business, in every country of the world, pressing forward to get the
+place.
+
+It is what the next Tom Mann is for--to find out for the Trades Unions
+and for the public who the most competent workmen are in every line of
+business, the workmen who are the least mechanical-minded, who have
+shown the most brains in educating and being educated by their
+employers, the most power in touching the imaginations of their
+employers with their lives and with their work, and in coöperating with
+them.
+
+When the next Tom Mann has searched out and found the workmen in every
+line of business who are capable of working with their superiors, and of
+becoming more and more like them, he will make known to all other
+workmen and to all other Trades Unions who these workmen are, and how
+they have managed to do it. He will see that all Trades Unions are
+informed, in night-schools and otherwise, how they have done it. He will
+see that the principles, motives, and conditions that these men have
+employed in making themselves more like their superiors, in making
+themselves more and more fit to take the place of their superiors, in
+making their work a daily, creative, spirited part of a great business,
+are made so familiar to all Trades Unions that the policies of all our
+labour organizations everywhere shall change and shall be infected with
+a new spirit; and labouring men, instead of going to their shops the
+world over, to spend nine hours a day in fighting the business in which
+they are engaged, to spend nine hours a day in trying to get themselves
+nothing to do, nine hours a day in getting nobody to want to employ
+them, will work the way they would like to work, and the way they would
+all work to-morrow morning if they knew the things about capital and
+about labour that they have a right to know, and that only incompetent
+employers and incompetent labor leaders year by year have kept them from
+knowing.
+
+
+
+
+CHAPTER VI
+
+AN OPENING FOR THE NEXT PIERPONT MORGAN
+
+
+Christ said once, "He that is greatest among you let him be your
+servant."
+
+Most people have taken it as if He had said:
+
+"He that is greatest among you let him be your valet.
+
+"He that is greatest among you let him be your butler.
+
+"He that is greatest among you let him be your hostler, porter,
+footman."
+
+They cling to a mediæval Morality-Play, Servant-in-the-House idea, a
+kind of head-waiter idea of what Christ meant.
+
+This seems to some of us a literal-minded, Western way of interpreting
+an Oriental metaphor. We do not believe that Christ meant servanthood.
+It seems to us that He meant something deeper, that He meant service;
+that He might have said as well:
+
+"He that is greatest among you let him be your Duke of Wellington.
+
+"He that is greatest among you let him be your Lincoln.
+
+"He that is greatest among you let him be your Edison, your Marconi."
+
+At all events, it is extremely unlikely that He meant looking and acting
+like a servant.
+
+He meant really being one, whether one looked like a servant or not. If
+looking independent and being independent makes the service better, if
+defying the appearance of a servant makes the service more efficient, we
+believe the appearance should be defied.
+
+It troubles us when we see the Czar of Russia in the presence of the
+civilized world, once a year taking such great pains to look like a
+servant and to wash his peasants' feet.
+
+We are not willing, if we ever have any relations with the public, to be
+Czars and look like servants.
+
+We would prefer to look like czars and be servants.
+
+We are inclined to believe that no man who is rendering his utmost
+service to the crowd ever thinks in the ordinary servant sense of being
+obedient to it. He is thinking of his service, and of its being the most
+high and perfect and most complete thing that he can render--the thing
+that he, out of all men, could think of and do, and that the crowd would
+want him to do. He is busy in being obedient to the crowd, in fulfilling
+daily its spirit, and not in taking orders from it.
+
+The reason that the larger number of men who go into politics to-day are
+inefficient and do not get the things done that crowds want, is that
+they are the kind of men who feel that they must talk and act like
+servants. Even the most independent-looking and efficient men, who look
+as if they really saw something and had something to give, often prove
+disappointing. When one comes to know a man of this type more
+intimately, one is apt to find that he is really a flunkey in his
+thoughts; that he feels hired in his mind; that he is the valet of a
+crowd, and often, too, the valet of some particular crowd--some little,
+safe, shut-in crowd, party, or special interest that wants to own, or to
+keep, or to take away a world.
+
+Whichever way to-day one looks, one finds this illusion as to what a
+public servant really is, for the moment, corrupting our public life.
+
+But Christ did not say, "He that is greatest among you, let him be your
+valet."
+
+The man who is greatest among us, neither in this age nor in any other,
+ever will or ever can be a valet. He faces the crowd the way Christ
+did--with his life, with his soul, with his God.
+
+He will not be afraid of the Crowd....
+
+He will be the Greatest, he will be a Servant.
+
+In the meantime--in the hour of the valets, only the little crowds,
+speak. The People wait.
+
+The Crowd is dumb, massive, and silent. There seems to be no one in the
+world to express it, to express its indomitable desire, its prayer, to
+lay at last its huge, terrible, beautiful will upon the earth.
+
+It is the classes or little crowds--the little pulling and pushing,
+helpless, lonely, mean, separated crowds--blind, hateful, and afraid,
+who are running about trying to lay their little wills upon the earth.
+
+The Crowd waits and is not afraid.
+
+The little, separated crowds are afraid.
+
+The world, for the moment, is being interpreted, expressed, and managed
+by People Who Are Afraid.
+
+It is the same in all the nations. In the coal strike in England one
+finds the miners in the trades unions afraid to vote except in secret
+because they are afraid of one another. One finds the miners' leaders
+afraid of the men under them and of what they might do, so that they
+have no policy except to fight. One finds the miners' leaders afraid of
+the mine-managers and of what they might do, so that they have no policy
+except to fight. One finds the mine-managers afraid of one another,
+afraid of their stockholders, afraid of the miners' leaders, and afraid
+of the newspapers and afraid of the Government.
+
+One finds the Government afraid of everybody.
+
+Everybody is afraid of the Government.
+
+Everybody fights because everybody is afraid.
+
+And everybody is afraid because everybody sees that it is mere crowds
+that are running the world.
+
+There is another reason why everybody is afraid. Everybody is afraid
+because everybody is shut in with some little separated crowd.
+
+People who are never Outside, who only see a little way out over the
+edge of the little crowd in which they are penned up, are naturally
+afraid.
+
+A world that is run by little shut-in crowds is necessarily a world that
+is run by People Who Are Afraid.
+
+And so now we have come to the fulness of the time. The cities and the
+nations, the prairies, and the seas and the mines, the very skies about
+us can be seen by all to-day to be full of a dull groping and of a great
+asking, "_Who Are The Men Who Are not Afraid?_"
+
+The moment these men appear who are not afraid, and it is seen by all
+that they are not afraid, the world (and all the little blind, helpless
+crowds in it) will be placed in their hands.
+
+
+
+
+CHAPTER VII
+
+AN OPENING FOR THE NEXT TOM MANN
+
+
+I am aware that Tom Mann is not a world figure. But he is a world type.
+And as the editor of the _Syndicalist_, the leader of the most imposing
+and revealing labour rally the world has seen, he is of universal
+interest. Those of us who believe in crowds are deeply interested in
+finding, recognizing, creating, and in seeing set free out of the ranks
+of men the labour leaders who shall express the nobility and dignity of
+modern labour, who shall express the bigness of spirit, the
+brawny-heartedness, the composure, the common-sense, the patriotism, the
+faithfulness and courage of the People.
+
+I indict Tom Mann before the bar of the world as not expressing the will
+and the spirit of the People.
+
+I do this as a labouring man. I decline, because I spend my time daily
+tracing out little crooked lines on paper with a pen, because I have
+wrought day and night to make little patterns of ink and little
+stretches of words reach men together round a world, because I have
+sweat blood to believe, because in weariness and sorrow I have wrought
+out at last my little faith for a world ... I decline not to be numbered
+with the labourers I see in the streets. I claim my right before all men
+this day, with my unbent body and with my unsoiled hands, to be enrolled
+among the toilers of the earth.
+
+I speak as a labouring man. I say Tom Mann is incompetent as a true
+leader of Labour.
+
+The first reason that he is incompetent is that he does not observe
+facts. He merely observes facts that everybody can see, that everybody
+has seen for years. He does not observe the new and exceptional facts
+about capital that only a few can see, the seeing of which, and the
+seeing of which first, should alone ever constitute a man a true leader
+in dealing with capital. He merely believes facts that nearly everybody
+has caught up to believing--facts about human nature, about what works
+in business. The crowd is not content with this. It has become
+accustomed to seeing that the men who lead in business, and who make
+others follow them, whether masters or workmen, are men who do it by
+observing certain new and exceptional facts and acting upon them. If
+these men cannot observe them, we have seen them create them. It is the
+men who make new things true wherever they go that the crowd is coming
+to recognize and to take seriously and permanently as the real leaders
+of Labour and of Capital to-day. Tom Mann is incompetent as a labour
+leader in dealing with capital to-day, because the things that he
+proposes to do all turn on three facts which, looked at on the outside,
+merely have or might be said to have a true look:
+
+First, employers are all alike;
+
+Second, none of them ever work;
+
+Third, they are all the enemies of Labour.
+
+Tom Mann is incompetent to grapple with Capital in behalf of Labour as
+any great labour leader would have to do, because he has his facts wrong
+about Capital, is simple-minded and rudimentary and undiscriminating
+about the men with whom he deals, and sees them all alike.
+
+This is a poor beginning even for fighting with them.
+
+The second reason that Tom Mann is incompetent is, not that he has his
+facts wrong and does not think, but that he carries not-thinking about
+the employing class still further, has come to make a kind of religion
+out of not-thinking about them. And instead of thinking how to make
+labouring men think better than their employers think, and making them
+think so well that they can crowd their way into their employers'
+places, he proposes to have labour get into their places without
+thinking, and run a world without thinking. All that is necessary in
+order to have workmen run the world, is to get workmen to stop working,
+to stop thinking, and then as rapidly as possible to get everybody else
+to stop thinking. Then the world will fall into their hands.
+
+The third reason that Tom Mann is incompetent is that he is unpractical
+and full of scorn. And scorn, from the point of view of the
+practical-minded man, is a sentimental and useless emotion. We have
+learned that it almost always has to be used by a man who has his facts
+wrong, that is, who does not see what he himself is really like, and who
+has not noticed what other people are really like. No man who sees
+himself as he is, feels at liberty to use scorn. And no man who sees
+others as they are, sees any occasion for it. Tom Mann uses hate also,
+and hate has been found to be, as directed toward classes of persons as
+a means of getting them to do things, archaic and inefficient. It is not
+quite bright. It need not be denied that hate and scorn both impress
+some people, but they never seem to impress the people that see things
+to do and who find ways to do them. And the people who use scorn are all
+too narrow, too class-bound, and too self-regarding to do things in a
+huge world problem like the present one.
+
+The fourth reason that Tom Mann as a labour leader is incompetent is
+that he is afraid; he is afraid of capital, so afraid that he has to
+fight it instead of grappling with it and coöperating with it. He is
+afraid to believe in labour--so afraid that he takes orders from it
+instead of seeing for it, and seeing ahead for it. He is afraid of his
+employers' brains, of their having brains enough to understand and to to
+be convinced as to the position of the labourer. He is afraid to believe
+in his own brains, in his own brains being good enough to convince them.
+
+So he backs down and fights.
+
+If any reader who is interested to do so will kindly turn back at this
+point a page or so, and read this chapter we have just gone through
+together, over again, and if he will kindly, wherever it occurs, insert
+for Tom Mann, labour leader, "D.A. Thomas, leader of mine-owners," he
+will save much time for both of us, and he will kindly make one chapter
+in this book which is already much too long, as good as two. Tom Mann
+(unless he is changed) is about to be dropped as a typical modern leader
+of Labour because he is afraid, and what he expresses in the labouring
+class is its fear of Capital.
+
+And what D.A. Thomas expresses for Capital is its fear of Labour.
+
+There are thousands of capitalists and hundreds of thousands of labour
+men who have something better they want expressed by their leaders, than
+their Fear.
+
+Out of these men the new leaders will be chosen.
+
+
+
+
+CHAPTER VIII
+
+THE MEN WHO LOOK
+
+
+During the recent coal strike in England, as at all times in the world,
+heroes abounded.
+
+The trouble with most of us during the coal strike was not in our not
+having heroes, but in our not being quite sure which they were.
+
+Davy McEwen, a miner who stood out against the whole countryside, and
+went to his work every day in defiance of thousands of men on the hills
+about him trying to stop him, and hundreds of thousands of men all over
+England trying to scare him, was not a hero to Mr. Josiah Wedgewood. Mr.
+Josiah Wedgewood one day in the height of the conflict, from his seat in
+the House of Commons, rose in his might--and before the face of the
+nation called Davy McEwen a traitor to his class.
+
+Sir Arthur Markham, one of the largest of the mine-owners, in the height
+of the conflict between the mine-owners and the miners over wages, rose
+in the House and declared that, in his opinion as a mine-owner, the
+mine-owners were wrong and the miners were right, and that the
+mine-owners could afford to pay better wages, and should yield to the
+men.
+
+He was called a traitor to his class.
+
+At the last moment in the coal strike, when the Government had done its
+best, and when the labour leaders still proposed to hold up England and
+defy the Government until they got their way, Stephen Walsh, one of the
+leaders of the miners, stood up in the face of a million miners and said
+he would not go on with the others against the Government. "It is now
+time for the trades union men to return to work. We have done what we
+could. Our citizenship should be higher than our trades unionship, and
+with me, as long as I am a trades union man, it will be."
+
+He was called a traitor to his class.
+
+I am an unwilling and unfit person, as a sojourner and an American, to
+take any position on the merits of the question as to the
+disestablishment of the Church in Wales. But when I saw Bishop Gore
+standing up and looking unblinkingly at facts or what he thought were
+facts which he would rather not have seen and which were not on his
+side, and when I saw him voting deliberately for the disestablishment of
+his own Church, I greeted with joy, as if I had seen a cathedral,
+another traitor to his class. I almost believe that a Church that could
+produce and supply a man like this for a great nation looking through
+every city and county year by year for men to go with it ... a Church
+that could produce and keep producing Bishop Gores, would be entitled,
+from a great nation to anything it liked.
+
+ * * * * *
+
+Men seem to be capable of three stages of courage. Courage is graded to
+the man.
+
+There is the man who is so tired, or mechanical-minded, that he can only
+think of himself.
+
+There is the man who is so tired that he can only think of his class.
+
+And there is the man that one has watched being moved over slowly from a
+Me-man into a Class-man, who has begun to show the first faint
+beginnings of being a Crowd-man.
+
+One man has courage for himself because he knows what he wants for
+himself. Another has courage for his class because he knows what he
+wants for his class. Another has courage for God and for the world
+because there are things he sees that he wants for God and for the
+world, and he sees them so clearly that he sees ways to get them.
+
+Lack of courage is a lack of vision or clear-headedness about what one
+wants. I do not know, but I can only say that it has seemed to me that
+Bishop Gore has a vision or clear-headedness about what he wants for
+democracy, and that he uses his vision of what he wants for democracy to
+true his vision for his class. Perhaps also he has a vision for his
+class for the church people that it is for the interest church people to
+be the class that is, out of all the world, supremely considerate, big,
+leisurely, unfretful in its dealings with others. Perhaps also he has a
+vision for himself and is clear-headed for himself, and has seen that
+though the steeples fall about him, and though the altars go up in
+smoke, he will keep the spirit of God still within his reach. The
+gentleness, the grim hope for the world and the patience that built the
+cathedrals, shall be in his heart day and night.
+
+I hold no brief for Bishop Gore.
+
+I know there must be others like him who voted on the other side.
+
+I know there are hundreds of thousands of employers who in their hearts
+are like him. I know there are hundreds of thousands of men in the
+trades unions who are like him.
+
+I am not sure that Bishop Gore, on the merits of the case, was right. I
+wish this day I knew that he was wrong. I wish that I had spent the last
+six months in fighting him, in fighting against his vision, that I might
+be more free to-day to point to him with joy when I go up and down the
+streets with men and look at the churches with men--the rows of
+churches--and try to tell them what they are for. I have seen that the
+cathedrals scattered about under the sky in England are but God's little
+tools to make great cities on the earth, and to build softly out of the
+hearts of men and women men who shall be cathedrals too--men buttressed
+against the world, men who can stand alone.
+
+And it has seemed to me that Tom Mann and D.A. Thomas are incompetent as
+leaders of industry because they do not see that Labour is full of men
+who can do things like this. I am proud, over in my country across the
+sea, to be cousin to a nation that is still the headquarters--the
+international citadel--of individualism upon the earth. The world knows
+if England does not, that this kind of individualism is the most
+characteristic, the most mighty and impregnable Dreadnought against that
+England has produced.
+
+But England knows it too.
+
+I have seen thousands of men in England in their dull brown clothes pass
+by me in the street who know and respond to the spirit that is in Bishop
+Gore, and who have the courage to show it themselves. And the vision is
+in them, but it is not waked. The moment it is waked we will have a new
+world. It is because Tom Mann and D.A. Thomas are not leaders of men who
+have this spirit that they are about to be dropped as typical leaders of
+Labour and Capital in modern times. No man will be accepted by the Crowd
+to-day as a competent leader of his class who is afraid of the other
+classes. No man will be said to be a true leader, to be competent to
+make things move in the world, who does not have three gears of courage:
+courage for himself, courage for his own people, courage for other
+people; and who does not dare to deal with other people as if they
+really might be dealt with, after all, as fellow human beings capable of
+acting like fellow human beings, capable of finer and of truer things,
+of more manly and patient, more shrewdly generous, more far-sighted
+things, than might appear at first.
+
+ * * * * *
+
+Was Mr. Josiah Wedgewood right when he called Davy McEwen a traitor to
+his class?
+
+I do not want to judge Davy McEwen. Such things are matters of personal
+interpretation, and of standing with a man face to face for a moment and
+looking him in the eyes.
+
+Of course, if I had done this, I might have been tempted and despised
+him.
+
+And I might now. The thing that I would have tried to look down through
+to in him, if I had looked him in the eye, would have been something
+like this: "Are you or are you not, Davy McEwen, standing out day after
+day against your class because you can see less than your class sees,
+because you are a mere me-man? Do you go by here grimly day by day, past
+all these people lined up on the hills, sternly thinking of yourself?"
+
+If I found that this was true, as it might well be, and often is, I
+would say that Davy McEwen was a traitor to his class. But if I found
+Davy McEwen going past hills-ful of workmen because he had a larger,
+fairer vision of what his class is than they had, if it proved to be
+true that the crowd-man in him was keeping the class-man in place, and
+holding true his vision for his class, I would say that it was his class
+that was being a traitor to him; I would say that sooner or later his
+class would see in some quiet day that it had been a traitor to him and
+to the world, and a traitor to itself.
+
+ * * * * *
+
+If socialism and individualism cannot work together, and if (like the
+masculine and feminine in spirit) each cannot make itself the means and
+the method of fulfilling the other, there is no reason why either of
+them should be fulfilled.
+
+In the meantime, there is a kind of self-will that seems to me, as its
+shadow comes across my path, like God himself walking on the earth. And
+I have seen it in the rich and I have seen it in the poor, and in people
+who were being wrong and in people who were being right.
+
+It is like hearing great bells in the dark, singing in the solemn night
+to so much as hear of a man somewhere, I might go and see, who stands
+alone.
+
+If we want to stand together, let us begin with these men who can stand
+alone.
+
+There is a sense in which Christ died on the cross because He could
+find at the time no other way of saying this. There is a sense in which
+the decline of individualism is what he died for.
+
+Or we might call it the beginning of individualism. He died for the
+principle of doing what he thought was right before anybody else did it,
+and whether anybody else did it or not. The self-will of Jesus was half
+the New Testament. He crucified himself, his mother, and a dozen
+disciples that His own vision for all might be fulfilled. Socialism
+itself, what is good in it, would not exist to-day if Jesus, the Christ,
+had not practised socialism, in the best sense, by being an
+individualist.
+
+If we are going to get to socialism by giving up individualism, by
+abolishing heroes, why get to it?
+
+This more glorious self-will is not, of course, of a kind that all men
+can expect to have. Most of us have not the vision that equips us, and
+that gives us the right, to have it. But we can exact of our leaders
+that they shall have it--that they shall see more for us than we can see
+for ourselves, that they shall hold their vision up before us and let us
+see it, and let us have the use of it, that they shall be true to us,
+that they shall be the big brothers of the people.
+
+
+
+
+CHAPTER IX
+
+RULES FOR TELLING A HERO--WHEN ONE SEES ONE
+
+
+I have sometimes hoped that the modern world was about to produce at
+last some man somewhere with a big-hearted, easy powerful mind, who
+could protect the French Revolution. What we need most of all just now
+in our present crisis is some man who could take up the French
+Revolution without half trying, all the world looking on and wondering
+softly how he dares to do it, and put it gently but firmly, and once for
+all, up high somewhere where no one except geniuses, or at least the
+very tallest-minded people, could ever again get at it.
+
+As it is, hardly a day passes but one sees new little nobodies
+everywhere all about one reaching up without half thinking to it--to the
+French Revolution--grabbing it calmly, and then using it deliberately
+before our eyes as a general free-for-all analogy for anything that
+comes into their heads. The Syndicalists and Industrial Workers of the
+World have had the use of it last. The fact that the French Revolution
+was French and that it worked fairly well a hundred years ago and with a
+Louis Sixteenth sort of person, and as a kind of first rough sketch, or
+draft of just what a revolution might be for once, and what it would
+have to get over being afterward, as soon as possible, never seems to
+have occurred to many people. One sees them rushing about the world
+trying to get up exact duplicates, little fussy replicas of a
+revolution, and of a kind of revolution that the real world put quietly
+away in the attic seventy years ago. The real world, and all the men in
+it who are facing real facts to-day, are getting what they want in
+precisely the opposite of the violent, theatrical French-Revolution
+way. The fact that people are quite different now, and that it is more
+effective and practical to get new ideas into their heads by keeping
+their heads on than it is by taking their heads off--some of us seem to
+have passed over. Living as we do in a world to-day with our new
+explosives, our new antiseptics, our new biology, bacteriology, our new
+storage batteries, our habit of getting everything we get and changing
+everything we change by quietly and coolly looking at facts, the old
+lumbering fashion of having a beautiful, showy, emotional revolution now
+on one side, and then waiting to have another beautiful, showy,
+emotional revolution on the other, each oscillating back and forth year
+by year until people finally settle down, look at facts together, become
+scientific, and see things as they are--has gone by. We have not time
+for revolutions nowadays. They may be amusing, but they are not
+practical, and evolution or revolution-without-knowing-it, or evolution
+all together, suit us better. We are in a world in which we are seeing
+men almost being made over before our eyes by the scientific habit of
+thought--by the new, slow, imperious way we have come to have of making
+ourselves look at things at which we would rather not look, until we see
+them as they are. The man of scientific spirit, the quiet-minded,
+implacable man who gets what he wants for himself and for others by
+merely turning on the light, who makes a new world for us by just
+showing us more plainly the one we really have, possesses the earth.
+
+There is no reason why revolutionists should feel that they are
+particularly courageous, that they are the particularly high-minded,
+romantic, adventurous, uncompromising and superior people. The real
+adventure, the abiding emotion and wonder of living in the twentieth
+century, lies in the high, patient, slow, quiet, silent enterprise of
+seeing facts as they are, and without any fuss, and inexorably and with
+good cheer, acting on them. The human race has a new temperament. The
+way to fight now is to look, to look first, to look longest, and to
+look for the most people. The way we win a revolution or bring the
+enemy to terms to-day is by battering the enemy with coöperation, with
+understanding him and being understood by him, by being impregnably,
+obstinately his brother, by piling up huge happy citadels of good-will,
+of services rendered, services deserved, and services returned. We had
+an idea once that the way to conquer a man was by hitting the outside of
+him. We conquer men now by getting inside of them, and by getting inside
+first and then dealing with outside things together.
+
+We see the inside. It is the modern note to see the inside, to attack
+the essence, the spirit, and to work everything out from that.
+
+The modern method of being courageous and of defending what we want is a
+kind of chemistry.
+
+Hercules is a bust now.
+
+We prefer still little women like Madame Curie, or a man like Sir Joseph
+Lister, or like Wilbur Wright--the courage that faces material facts,
+that deals with the elements of things, whether in a bottle, or in the
+heaven above us, or in the earth, or in a man, or in an enemy.
+
+When the subject-matter is human nature and the courage we have to have
+is the courage that can deal with people, we ask ourselves: "What are
+the most difficult facts to face in people?"
+
+They are:
+
+ The facts about how they are different from us. The facts
+ about their being like us. The facts as to what we can do
+ about it.
+
+So it has come to seem to me to be the greatest, the most typical and
+difficult courage of modern life and of a crowd civilization, the
+courage to look at actual facts in people and to see how the people can
+be made to go together.
+
+A man's courage is his sense of identity.
+
+A man's courage toward nature, heat, cold, mountains, seas, deserts,
+chemistry, geology, is his sense of identity with God and of his right
+to share with God in the creating of His world.
+
+His courage toward people is his sense of identity with men who seem
+different from him, of all races, all classes, and all nations. He sees
+the differences in their big relations alongside the resemblances. Then
+he fits the differences into the resemblances and knows what to do.
+
+There is a statue of Sir George Livesey, one of the early presidents of
+the South Metropolitan Gas Company, placed at the entrance of the works
+where thousands of workmen day and night pass in and pass out.
+
+Sir George Livesey was the man who, in the early days of the South
+Metropolitan Gas Company, stood out against all his workmen, for six
+long weeks, to get the workmen to believe that they were as good as he
+was. He believed that they were capable, or should be capable, of being
+identified with him and working with him as partners, of sharing in the
+direction of the business, of sharing in the profits, and coöperating
+all day, every day, with him and the other partners, to make the
+business a success.
+
+He did not propose to be locked up in a business, if he could help it,
+with men who did not feel identified with him, who were not his
+partners, or who did not want to be.
+
+He thought it was not good business to engage five thousand men and pay
+them deliberately so much a day to fight his business on the inside of
+the works. Being obliged to do his business as a fight against people
+who helped him all the time, watching and outwitting them as if he were
+dealing with five thousand intelligent gorillas instead of with fellow
+human beings, did not interest him.
+
+He did not believe that the men themselves, in spite of the way they
+talked, when they came to think of it, really enjoyed being intelligent
+gorillas, any more than he did.
+
+The Trades Unions passed a resolution that it was safer for the men in
+dealing with Sir George Livesey to keep on being gorillas.
+
+Sir George Livesey proposed that they should all try being fellow human
+beings and being in partnership for a little while and see how it
+worked.
+
+The Trades Unions were afraid to let them try. Even if it worked very
+well, and if it turned out that being men was safer, in this one
+particular case, than being gorillas, it would set a bad example, the
+Trades Unions thought. They took the ground that it was safer to have
+all men treated alike, whether they were gorillas or not.
+
+They instructed the men to strike. The South Metropolitan Gas Company
+was almost closed up, but it did not yield.
+
+Sir George Livesey took the ground that if the Trades Unions believed
+that his men were not good enough for him, and that he was not good
+enough for his men, he would wait until they did.
+
+The bronze statue of Sir George Livesey that the men have raised, and
+that thousands of men go by every day, day after day, and look up to at
+their work, was raised to a man who had stood out against his workmen
+for weeks to prove that they were as good as he was, and could be
+trusted to be loyal to him, and that he was as good as they were, and
+that he could be trusted to be loyal to them.
+
+He had the courage to insist on being, whether anybody wanted it for the
+moment or not, a new kind and new size of man. He preferred being
+allowed to be a new kind and new size himself, and he preferred allowing
+his men to be new kinds and new sizes of men, and he made a shrewd,
+dogged guess that when they tried it they would like it. They were
+merely afraid to be new sizes, as we all are at first.
+
+ * * * * *
+
+There are possibly three ways in which, in the confusion of our modern
+world, one can tell a hero when one sees one.
+
+One knows a hero first by his originality. He invents a new kind and new
+size of man. He finishes off one sample. There he is.
+
+The next thing one notices about this man (when he is invented) is his
+humility. He never seems to feel--having invented himself--how original
+he is. The more original people think he is, and the more they try to
+set him one side as an exception, the more he resents it.
+
+And then, of course, the final way one knows a man is a hero is always
+by his courage, by his masterful way of driving through, when he meets a
+man, to his sense of identity with him.
+
+One always sees a hero going about quietly everywhere, treating every
+other man as if he were a hero too.
+
+He gets so in the habit, from day to day (living with himself), of
+believing in human nature, that when he finds himself suddenly up
+against other people he cannot stop.
+
+It is not that he is deceived about the other people, though it might
+seem so sometimes. He merely sees further into them and further for
+them.
+
+Has he not invented himself? Is he not at this very moment a better kind
+of man than he thought he could be once? Is he not going to be a better
+kind to-morrow than he is now?
+
+So, quietly, he keeps on year by year and day by day, treating other
+people as if they were, or were meant to be, the same kind of man that
+he is, until they are.
+
+
+
+
+CHAPTER X
+
+WHO IS AFRAID?
+
+
+When Christ turned the other cheek, the last thing He would have wanted
+any one to think was that He was backing down, or that He was merely
+being a sweet, gentle, grieved person. He was inventing before
+everybody, and before His enemies, promptly and with great presence of
+mind, a new kind and new size of man. It was a more spirited, more
+original, more unconquerable and bewildering way of fighting than
+anybody had thought of before. To be suddenly in an enemy's presence a
+new kind and new size of man--colossal, baffling--to turn into
+invisibility before him, into intangibility, into another kind of being
+before the enemy's eyes, so that he could not possibly tell what to do,
+and so that none of the things that he had thought of to do would
+work.... This is what Christ was doing, it seems to some of us, and it
+is apparently the way He felt about it when He did it.
+
+Turning the other cheek is a kind of moral jiu-jitsu.
+
+ * * * * *
+
+The last thing that many of us who are interested in the modern world
+really want is to have war, or fighting, stop. We glory in courage, in
+the power of facing danger, in adventuresomeness of spirit, in every
+single one of the qualities that always have made, and always will make,
+every true man a fighter.
+
+We contend that fighting, as at present conducted, is based on fear and
+lazy-mindedness; that it is lacking in the manlier qualities, that the
+biggest and newest kind of men are not willing to be in it, and that it
+does not work.
+
+We would rather see the world abolished than to see war abolished.
+
+We want to see war brought up to date.
+
+The best way to fight was invented some two thousand years ago, and the
+innocent, conventional persons who still believe in a kind of routine,
+or humdrum, of shooting, who have not caught up with this
+two-thousand-year-old invention, are about to be irrevocably displaced
+in our modern life by men who have a livelier, more far-seeing, more
+practical, more modern kind of courage. From this time on we have made
+up our minds, we, the people of this world, that the only men we are
+going to allow to fight for us are the men who can fight the way Christ
+did.
+
+Men who have not the courage to fight the way Christ did are about to be
+shut up by society; no one will harm them, of course, innocent, afraid
+persons, who have to protect themselves with gunpowder, but they will
+merely be set one side after this, where they will not be in a position
+to spoil the fighting of the men who are not afraid.
+
+And who are the men who are not afraid?
+
+To search your enemy's heart, to amputate, as by a kind of spiritual
+surgery, the very desire for fighting in him, to untangle his own life
+before his eyes and suddenly make him see what it is he really wants, to
+have him standing there quietly, radiantly disarmed, gentle-hearted, and
+like a child before you; if you are able, Gentle Reader, or ever have
+been able, to do this, you are not afraid! Why should any one ever have
+supposed that it takes a backing down, giving up, teary, weak, and
+grieved person to do this?
+
+Christ expressed His idea of courage very mildly when He said, in
+effect: "Blessed are those who dare to be meek, for they shall inherit
+the earth."
+
+It takes a bolder front to step up to a man one knows is one's enemy
+and coöperate with him than it does to do a little, simple, thoughtless,
+outside thing like stepping up to him and knocking him down.
+
+Coöperating with a man in spite of him, moving over to where he is,
+winning a victory over him by getting at his most rooted, most
+protected, secret, instinctive feelings, literally striking him through
+to the heart and making a new kind of man out of him before his own
+eyes, by being a new kind of man to him, takes a bigger, stiller
+courage, is a more exposed and dangerous thing to do than to fall on him
+and fight him.
+
+It is also more practical. The one cool, practical, hard-headed way to
+win a victory over an enemy is to do the thing that makes him the most
+afraid. And there is no man people are more afraid of than the man who
+stands up to them, quietly looks at them, and will not fight with them.
+He is doing the one thing of all others to them that they would not dare
+to do. They wonder what such a man thinks. If he dares stand up before
+them and face them with nothing but thinking, what is he thinking?
+
+What he thinks, if it makes him able to do a thing like this, must have
+some man-stuff in it. They prefer to wait and see what he thinks.
+
+Courage consists in not being afraid of one's own mind and of other
+people's minds. When men become so afraid of one another's minds and of
+their own minds that they cannot think, they have to back down and
+fight. They are cowards.
+
+They do not know what they think.
+
+They do not know what they want.
+
+
+
+
+CHAPTER XI
+
+THE TECHNIQUE OF COURAGE
+
+
+I have never known a coward.
+
+I have known men who did cowardly things and who were capable of
+cowardly thoughts, but I have never known a man who could be fairly and
+finally classified as a coward.
+
+Courage is a process.
+
+If people are cowards it is because they are in a hurry.
+
+They have not taken the pains to see what they think.
+
+The man who has taken the time to think down through to what he really
+wants and to what he is bound to get, is always (and sometimes very
+suddenly and unexpectedly) a courageous man.
+
+It is the man who is half wondering whether he really wants what he
+thinks he wants or not, or whether he can get it or not, who is a
+coward.
+
+The coward is a half man. He is slovenly minded about himself. He gets
+out of the hard work of seeing through himself, of driving on through
+what he supposes he wants, to what he knows he wants.
+
+So, after all, it is a long, slow, patient pull, being a courageous man.
+Few men have the nerve to take the time to attend to it.
+
+The first part of courage consists in all this hard work one has to put
+in on one's soul day after day, and over and over again, doggedly, going
+back to it. _What is it that I really want?_
+
+The second, or more brilliant-looking part of courage, the courageous
+act itself (like Roosevelt's when he is shot), which everybody notices,
+is easy. The real courage is over then.
+
+Courage consists in seeing so clearly something that one wants to get
+that one is more afraid of not getting it than one is of anything that
+can get in the way.
+
+The first thing that society is ever able to do with the lowest type of
+labouring man seems to be to get him to want something. It has to think
+out ways of getting him waked up, of getting him to be decently selfish,
+and to want something for himself. He only wants a little at first; he
+wants something for himself to-day and he has courage for to-day. Then
+perhaps he wants something for himself for to-morrow, or next week, or
+next year, and he has courage for next week, or for next year. Then he
+wants something for his family, or for his wife, and he has courage for
+his family, or for his wife.
+
+Gradually he sees further and wants something for his class. His courage
+mounts up by leaps and bounds when he is liberated into his class. Then
+he discovers the implacable mutual interest of his class with the other
+classes, and he thinks of things he wants for all the classes. He thinks
+the classes together into a world, and becomes a man. He has courage for
+the world.
+
+When men see, whether they are rich or poor, what they want, what they
+believe they can get, they are not afraid.
+
+The next great work of the best employers is to get labour to want
+enough. Labour is tired and mechanical-minded. The next work of the
+better class of labourer, or the stronger kind of Trades Union, is to
+get capital to want enough. Capital is tired, too. It does not see
+really big, worth-while things that can be done with capital, and has no
+courage for these things.
+
+The larger the range and the larger the variety of social desire the
+greater the courage.
+
+The problem in modern industry is the arousing of the imaginations of
+capitalists and labourers so that they see something that gives them
+courage for themselves and for one another, and courage for the world.
+
+The world belongs to the men of vision--the men who are not afraid--the
+men who see things that they have made up their minds to get.
+
+Who are the men to-day, in all walks of life, who want the most things
+for the most people, and who have made up their minds to get them?
+
+There is just one man we will follow to-day--those of us who belong to
+the crowd--the man who is alive all over, who is deeply and gloriously
+covetous, the man who sees things he wants for himself, and who
+therefore has courage for himself, and who sees things he wants and is
+bound to get for other people, and who therefore has courage for other
+people.
+
+This is the hardest kind of courage to have--courage for other people.
+
+
+
+
+CHAPTER XII
+
+THE MEN WHO WANT THINGS
+
+
+During the coal strike I took up my morning paper and read from a speech
+by Vernon Hartshorn, the miners' leader: "In a week's time, by tying up
+the railways and other means of transportation, we could so paralyze the
+country that the government would come to us on their knees and beg us
+to go to work on terms they are now flouting as impossible."
+
+During the dockers' strike I took up my morning paper and read Ben
+Tillett's speech, at the meeting the day before, to fifty thousand
+strikers on Tower Hill. "'I am going to ask you to join me in a prayer,'
+Tillett said. 'Lord Devonport has contributed to the murder, by
+starvation, of your children, your women, and your men. I am not going
+to ask you to do it, but I am going to call on God to strike Lord
+Devonport dead,' He asked those who were prepared to repeat the 'prayer'
+to hold up their hands. Countless hands were held up, and cries: 'Strike
+him doubly stone dead!' The men then repeated the following 'prayer',
+word for word, after Tillett:
+
+ "'O God, strike Lord Devonport dead.'
+
+"Afterward the strikers chanted the words: 'He shall die! He shall
+die!'"
+
+There are times when it is very hard to have courage for other people.
+
+It is when one watches people doing cowardly things that one finds it
+hardest to have courage for them.
+
+I felt the same way both mornings at first when I held my paper in my
+hand and thought about what I had read, about the government's going
+down on its knees, and about God's striking Lord Devonport dead.
+
+The first feeling was one of profound resentment, shame--a huge,
+helpless, muddle-headed anger.
+
+I had not the slightest trace of courage for the miners; I did not see
+how the government could have any courage for them. And I had no courage
+for the dockers, or for what could be expected of the dockers. I did not
+see how Lord Devonport could have any courage for them.
+
+I repeated their prayer to myself.
+
+The dockers were cowards. I was not going to try to sympathize with
+them, or try to be reasonable about them. It was nothing that they were
+desperate and had prayed. Was I not desperate too? Would not the very
+thought that fifty thousand men could pray a prayer like that make any
+man desperate? It was as if I had stood and heard fifty thousand beasts
+roaring to their god.
+
+"They are desperate," I said to myself: "I will not take what they think
+seriously. It does not matter what desperate people think."
+
+Then I waited a minute. "But I am desperate, too," I said; "I must not
+take what I think seriously. It does not matter what desperate people
+think."
+
+I thought about this a little, and drove it in.
+
+"What I think will matter more a little later, perhaps, when I get over
+being desperate."
+
+"Perhaps what the dockers think will matter more a little later, too."
+
+In the meantime are not their scared and hateful opinions as good as my
+scared and hateful opinions?
+
+The important and final opinions, the ones to be taken seriously, that
+can be acted on, will be the opinions of those who get over being scared
+and hateful first.
+
+Then I stood up for myself.
+
+I had a reason for being scared and hateful. They and their prayer drove
+me to be scared and hateful.
+
+I thought again.
+
+Perhaps they had a reason, too.
+
+Then it all came over me. I became a human being all in a minute when I
+thought of it.
+
+I became suddenly full of courage for the hateful dockers.
+
+I thought how much more discouraging it would be if they had not been
+hateful at all.
+
+ * * * * *
+
+I do not imagine God was sorry when He heard those fifty thousand
+dockers asking Him to strike Lord Devonport dead.
+
+Not that He would have approved of it.
+
+It was not the last word of wisdom or reasonableness. It was lacking in
+beauty and distinction as a petition, as being just the right form of
+prayer for those fifty thousand faultless dockers up on Tower Hill that
+afternoon (the whole of London listening, in that shocked and proper way
+that London has).
+
+But I have not lost all courage for the dockers who made it.
+
+They still want something! They still are men! They still stand up when
+they speak to Heaven! There is some stuff in them yet! They make heaven
+and earth ring to get a word with God!
+
+This all means something to God, probably.
+
+Perhaps it might mean something to us.
+
+We are superior persons, it is true. We do not pray the way they pray.
+
+We believe in being more self-controlled. We take our breakfasts
+quietly, and with high collars and silk hats, and with gilt prayer-books
+we go into the presence of our Maker. We believe in being calm and
+reasonable.
+
+But if men who have not enough to eat are so half-dead and so worthless
+that they can feel calm and reasonable about it, and can always be
+precisely right and always say precisely the right thing--if, with their
+wives fainting in their arms and their babies crying for food, all that
+those dockers had character enough to do, up on Tower Hill, was to make
+a polite, smooth, Anglican prayer to God--a prayer like a kind of
+blessing before not having any meat, and not that awful, fateful, husky
+cry to Heaven, a roar or rending of their hearts up to the black and
+empty sky--what would such men have been good for? What hope or courage
+could any one have for them, for such men at such a time, if they would
+not, if they could not, come thundering and breaking into His presence,
+fifty thousand strong, to get what they want?
+
+I may not know God, but whatever else He is, I feel sure that He is not
+a precise stickler-god, that He is not pompous about spiritual manners,
+a huge, literal-minded, Proper Person, who cannot make allowances for
+human nature, who cannot hear what humble, rough men like these, hewing
+their vast desires for Him out of darkness, and out of little foolish
+words, are trying to say to Him.
+
+And perhaps we, too, do not need to be literal-minded about a prayer
+that we may hear, or that we may overhear, roaring its way up past our
+smooth, beautiful lives rudely to Heaven.
+
+What is the gist of the prayer to God, and to us?
+
+What is it that the men are trying to say in this awful, flaming,
+blackening metaphor of wishing Lord Devonport dead?
+
+The gist of it is that they mean to say, whether they are right or wrong
+(like us, as we would say, whether we were right or wrong), they mean to
+say that they have a right to live.
+
+In other words, the gist of it is that we are like them, and that they
+are like us.
+
+I, too, in my hour of deepest trial, with no silk hat, with no gloves,
+with no gilt prayer-book, as I should, have flashed out my will upon my
+God. I, too, have cried with Paul, with Job, across my sin--my sin that
+very moment heaped up upon my lips--have broken wildly in upon that
+still, white floor of Heaven!
+
+And when the dockers break up through, fling themselves upon their God,
+what is it, after all, but another way of saying, "I am persuaded that
+neither death, nor life, nor angels, nor principalities, nor powers, nor
+things present, nor things to come, nor height, nor depth, nor any other
+creature, shall be able to separate us from the love of God...."
+
+It may have been wicked in the dockers to address God in this way, but
+it would have been more wicked in them not to think He could understand.
+
+I believe, for one, that when Jacob wrestled with the angel, God looked
+on and liked it.
+
+The angel was a mere representative at best, and Jacob was really
+wrestling with God.
+
+And God knew it and liked it.
+
+Praying to strike Lord Devonport dead was the dockers' way of saying to
+God that there was something on their minds that simply could not be
+said.
+
+I can imagine that this would interest a God, a prayer like the dockers'
+prayer, so spent, so desperate, so unreasonable, breaking through to
+that still, white floor of Heaven!
+
+And it does seem as if, in our more humble, homely, and useful capacity
+as fellow human beings, it might interest us.
+
+It seems as if, possibly, we might stop criticising people who pray
+harder than we do, pointing out that wrestling with God is really rather
+rude--as if we might stop and see what it means to God and what it means
+to us, and what there is that we might do, you and I, oh, Gentle Reader,
+to make it possible for the dockers on Tower Hill to be more polite,
+perhaps, more polished, as it were, when they speak to God next time.
+
+Perhaps nothing the dockers could do in the way of being violent could
+be more stupid and wicked than having all these sleek, beautiful,
+perfect people, twenty-six million of them, all expecting them not to be
+violent.
+
+In my own quiet, gentle, implacable beauty of spirit, in my own ruthless
+wisdom on a full stomach, I do not deny that I do most sternly
+disapprove of the dockers and their violence.
+
+But it is better than nothing, thank God!
+
+They want something.
+
+It gives me something to hope for, and to have courage for, about
+them--that they want something.
+
+Possibly if we could get them started wanting something, even some
+little narrow and rather mean thing, like having enough to eat--possibly
+they will go on to art galleries, to peace societies, and cathedrals
+next, and to making very beautiful prayers (alas, Gentle Reader, how can
+I say it?) like you--Heaven help us!--and like me!
+
+I would have but one objection to letting the dockers have their full
+way, and to letting the control of the situation be put into their
+hands.
+
+They do not hunger enough.
+
+They are merely hungering for themselves.
+
+This may be a reason for not letting the world get entirely into their
+hands, but in the meantime we have every reason to be appreciative of
+the good the dockers are doing (so far as it goes) in hungering for
+themselves.
+
+It would be strange indeed if one could not tolerate in dockers a little
+thing like this. Babies do it. It is the first decency in all of us. It
+is the first condition of our knowing enough, or amounting to enough, to
+ever hunger for any one else. Everybody has to make a beginning
+somewhere. Even a Saint Francis, the man who hungers and thirsts for
+righteousness, who rises to the heights of social-mindedness, who
+hungers and thirsts for everybody, begins all alone, at the breast.
+
+Which is there of us who, if we had not begun our own hungering and
+thirsting for righteousness, our tugging on God, in this old, lonely,
+preoccupied, selfish-looking way, would ever have grown up, would ever
+have wanted enough things to belong to a Church of England, for
+instance, or to a Congregational Home Missionary Society?
+
+It is true that the dockers are, for the moment (alas, fifty or sixty
+years or so!), merely wanting things for themselves, or wanting things
+for their own class. And so would we if we had been born, brought up,
+and embedded in a society which allowed us so little for ourselves that
+not growing up morally--keeping on over and over again, year after year,
+just wanting things for ourselves, and not really being weaned yet--was
+all that was left to us.
+
+There is really considerable spiritual truth in having enough to eat.
+
+Sometimes I have thought it would be not unhelpful, would make a little
+ring of gentle-heartedness around us, some of us--those of us who live
+protected lives and pray such rich, versatile prayers, if we would stop
+and think what a docker would have to do, what arrangements a docker
+would have to make before he could enjoy praying with us--falling back
+into our beautiful, soft, luxurious wanting things for others.
+
+Possibly these arrangements, such as they are, are the ones the dockers
+are trying to make with Lord Devonport now.
+
+The docker is trying to get through hungering for something to eat, to
+arrange gradually to have his hungers move on.
+
+
+
+
+CHAPTER XIII
+
+MEN WHO GET THINGS
+
+
+All the virtues are hungers. A vice is the failure of desire. A vice is
+a man's failure to have enough big hungers at hand, sternly within
+reach, to control his little ones.
+
+A man who is doing wrong is essentially bored. He has let himself drop
+into doing rows of half-things, or things which he can only half do. He
+forgets, for the moment, what it really is that he wants, or possibly
+that he wants anything. Then it is that the one little, mean Lonely
+Hunger--a glass of liquor, a second piece of pie, another man's wife, or
+a million dollars, runs away with him.
+
+When a man sins it is because his appetites fail him. Self-control lies
+in maintaining checks and balances of desire, centripetals, and
+centrifugals of desire. The worst thing that could happen to the world
+would be to have it placed in the hands of men who only have a gift of
+hungering for certain sorts of things, or hungering for certain classes
+of people, or hungering for themselves.
+
+We do not want the man who is merely hungering for himself to rule the
+world--not because we feel superior to him, but because a man who is
+merely hungering for himself cannot be taken seriously as an authority
+on worlds. People can take him seriously as an authority on his own
+hunger. But what he thinks about everything beyond that point cannot be
+taken seriously. What he thinks about how the world should be run, about
+what other people want, what labour and capital want, cannot be taken
+seriously.
+
+I will not yield place to any one in my sympathy with the dockers.
+
+I like to think that I too, given the same grandfathers, the same
+sleeping rooms and neighbours, the same milk, the same tincture of
+religion, would dare to do what they have done.
+
+But I cannot be content, as I take my stand by the dockers, with
+sympathizing in general. I want to sympathize to the point.
+
+And on the practical side of what to do next in behalf of the dockers,
+or of what to let them do, I find myself facing two facts:
+
+First, the dockers are desperate. I take their desperation as conclusive
+and imperative. It must be obeyed.
+
+Second, I do not care what they think.
+
+What they think must not be obeyed. Men who are in the act of being
+scared or hateful, whether it be for five minutes, jive months, or sixty
+years, who have given up their courage for others, or for their enemies,
+are not practical. What a man who despairs of everybody except himself
+thinks, does not work and cannot be made to work. The fact that the
+dockers have no courage about their employers may be largely the
+employers' fault. It is largely the fault of society, of the churches,
+the schools, the daily press. But the fact remains, and whichever side
+in the contest has, or is able to have, first, the most courage for the
+other side, whichever side wants the most for the other side, will be
+the side that will get the most control.
+
+If Labour, in the form of syndicalism, wants to grasp the raw materials,
+machinery, and management of modern industry out of the hands of the
+capitalists and run the world, the one shrewd, invincible way for Labour
+to do it is going to be to want more things for more people than
+capitalists can want.
+
+The only people, to-day, who are going to be competent to run a world,
+or who can get hold of even one end of it to try to run it, are going to
+be the people who want a world, who have a habit, who may be said to be
+almost in a rut, of wanting things all day, every day, for a world--men
+who cannot keep narrowed down very long at a time to wanting things for
+themselves.
+
+There will be little need of our all falling into a panic, or all being
+obliged to rely on policemen, or to call out troops to stave off an
+uprising of the labour classes as long as the labour classes are merely
+wanting things for themselves. It is the men who have the bigger hungers
+who are getting the bigger sorts of things--things like worlds into
+their hands. The me-man and the class-man, under our modern conditions,
+are being more and more kept back and held under in the smaller places,
+the me-places and class-places, by the men who want more things than
+they can want, who lap over into wanting things for others.
+
+The me-man often may see what he wants clearly and may say what he
+wants.
+
+But he does not get it. It is the class-man who gets it for him.
+
+The class-man may see what he wants for his class clearly and may say
+what he wants.
+
+But he does not get it. It is the crowd-man who gets it for him.
+
+It is a little startling, the grim, brilliant, beautiful way that God
+has worked it out!
+
+It is one of His usual paradoxes.
+
+The thing in a man that makes it possible for him to get things more
+than other people can get them is his margin of unselfishness.
+
+He gets things by seeing with the thing that he wants all that lies
+around it. With equal clearness he is seeing all the time the people and
+the things that are in the way of what he wants; how the people look or
+try to look, how they feel or try to make him think they feel, what they
+believe and do not believe or can be made to believe; he sees what he
+wants in a vast setting of what he cannot get with people, and of what
+he can--in a huge moving picture of the interests of others.
+
+The man who, in fulfilling and making the most of himself, can get
+outside of himself into his class, who, in being a good class-man, can
+overflow into being a man of the world, is the man who gets what he
+wants.
+
+I am hopeful about Labour and Capital to-day because in the industrial
+world, as at present constituted in our coöperative age, the men who can
+get what they want, who get results out of other people, are the men who
+have the largest, most sensitive outfits for wanting things for other
+people.
+
+If there is one thing rather than another that fills one with courage
+for the outlook of labouring men to-day it is the colossal failure Ben
+Tillett makes in leading them in prayer.
+
+Even the dockers, perhaps the most casually employed, the most spent and
+desperate class of Labour of all, only prayed Ben Tillet's prayer a
+minute and they were sorry the day after.
+
+And it was Ben Tillett's prayer in the end that lost them their cause--a
+prayer that filled all England on the next day with the rage of
+Labour--that a man like Ben Tillett, with such a mean, scared, narrow
+little prayer, should dare to represent Labour.
+
+In the same way, after the shooting in the Lawrence strike, when all
+those men (Syndicalists) had streamed through the streets, showing off
+before everybody their fine, brave-looking thoughtless, superficial,
+guillotine feelings and their furious little banner, "No God and no
+Master"--it did one good, only a day or so later, to see a vast crowd of
+Lawrence workers, thirty thousand strong, tramping through the streets,
+singing, with bands of music, and with banners, "In God we trust" and
+"One is our Master, even Christ"--thousands of men who had never been
+inside a church, thousands of men who could never have looked up a verse
+in the Bible, still found themselves marching in a procession, snatching
+up these old and pious mottoes and joining in hymns they did not know,
+all to contradict, and to contradict thirty thousand strong, the idea
+that the blood and froth, the fear and unbelief, of the Industrial
+Workers of the World represented or could ever be supposed to represent
+for one moment the manhood and the courage, the faithfulness and (even
+in the hour of their extremity) the quiet-heartedness, the human loyalty
+and self-forgetfulness, the moral dignity of the American workingman.
+
+It cannot truly be said that the typical modern labouring man, whether
+in America or England, is a coward; that he has no desire, no courage,
+for any one except for himself and for his own class. Mr. O'Connor of
+the Dockers' Organization in the East of Scotland, said at the time of
+the strike of the dockers in London: "This kind of business of the
+bureaucratic labour men in London, issuing orders for men to stop work
+all over the country, is against the spirit of the trades unions of
+England. It is a thing we cannot possibly stand. We have an agreement
+with the employers, and we have no intention of breaking it."
+
+It cannot be said that the typical modern labourer is listening
+seriously to the Syndicalist or to the Industrial Worker of the World
+when he tells him that Labour alone can save itself, and that Labour
+alone can save the world. He knows that any scheme of social and
+industrial reform which leaves any class out, rich or poor, which does
+not see that everybody is to blame, which does not see that everybody is
+responsible, which does not arrange or begin to arrange opportunity and
+expectation for every man and every degree and kind of man, and does not
+do it just where that man is, and do it now, is superficial.
+
+If we are going to have a society that is for all of us, it will take
+all of us, and all of us together, to make it. Mutual expectation alone
+can make a great society. Mutual expectation, or courage for others,
+persistently and patiently and flexibly applied--applied to details by
+small men, applied to wholes by bigger ones--is going to be the next big
+serious, unsentimental, practical industrial achievement. And I do not
+believe that for sheer sentiment's sake we are going to begin by rooting
+up millionaires and, with one glorious thoughtless sweep, saying, "We
+will have a new world," without asking at least some of the owners of
+it to help, or at least letting them in on good behaviour. Nor are we
+going to begin by rooting up trade unions and labour leaders.
+
+The great organizations of Capital in the world to-day are daily
+engaged, through competition and experiment and observation, in
+educating one another and finding out what they really want and what
+they can really do; and it is equally true that the great organizations
+of labour, in the same way, are educating one another.
+
+The real fight of modern industry to-day is an educational fight. And
+the fight is being conducted, not between Labour and Capital, but
+between the labouring men who have courage for Capital and labouring men
+who have not, and between capitalists who have courage for Labour and
+those who have not. To put it briefly, the real industrial fight to-day
+is between those who have courage and those who have not.
+
+It is not hard to tell, in a fight between men who have courage and men
+who have not, which will win.
+
+Probably, whatever else is the matter with them, the world will be the
+most safe in the hands of the men who have the most courage.
+
+There are four items of courage I would like to see duly discussed in
+the meetings of the trades unions in America and England.
+
+First, A discussion of trades unions. Why is it that, when the leaders
+of trades unions come to know employers better than the other men do and
+begin to see the other side and to have some courage about employers and
+to become practicable and reasonable, the unions drop them?
+
+Second, Why is it that, in a large degree, the big employers, when they
+succeed in getting skilled representatives or managers who come to know
+and to understand their labouring men better than they do, do _not_ drop
+them? Why is it that, day by day, on all sides in America and England,
+one sees the employing class advancing men who have a genius for being
+believed in, to at first questioned, and then to almost unquestioned,
+control of their business? If this is true, does it not seem on the
+whole that industry is safer in the hands of employers who have courage
+for both sides and who see both sides than of employees who do not? Does
+not the remedy for trades unions and employees, if they want to get
+control, seem to be, instead of fighting, to see if they cannot see both
+sides quicker, and see them better, than their employers do?
+
+Third, A discussion of efficiency in a National Labour Party from the
+point of view of the trend of national efficiency in business.
+Apparently the most efficient and shrewd business men in England and
+America are the men who are running what might be called lubricated
+industries--who are making their industries succeed on the principle of
+sympathetic, smooth-running, mutual interests. If the successful modern
+business man who owns factories is not running each factory as a small
+civil war, is it not true that the only practical and successful Labour
+Party in England, the only party that can get things done for labour and
+that can hold power, is bound to be the party that succeeds in having
+the most courage for both sides, in seeing the most mutual interests,
+and in seeing how these interests can be put together, and in seeing it
+first and acting on it before any other merely one-sided party would be
+able to think it out?
+
+Fourth, A discussion of the selection of the best labour leaders to
+place at the head of the unions.
+
+Nearly every man who succeeds in business notably, succeeds in believing
+something about the people with whom he deals that the men around him
+have not believed before, or in believing something which, if they did
+believe it, they had not applied or acted as if they had believed
+before. If, in order to succeed, a business man does not believe
+something that needs to be believed before other people believe it, he
+hires somebody who does believe it to believe it for him.
+
+Perhaps Labour would find it profitable to act on this principle too,
+and to see to it that the leaders chosen to act for them are not the
+noisiest minded, but the most creative men, the men who can express
+original, shrewd faiths in the men with whom they have to deal--faiths
+that the men around them will be grateful (after a second thought) to
+have expressed next.
+
+ * * * * *
+
+In the meantime, whether among the labourers or the capitalists, however
+long it may take, it is not hard to see, on every hand to-day, the world
+about us slowly, implacably getting into the hands of the men, poor or
+rich, who have the most keen, patient courage about other people, the
+men who are "good" (God save the word!), the men who have practical,
+working human sympathies and a sense of possibilities in those above
+them and beneath them with whom they work--the men who most clearly,
+eagerly, and doggedly want things for others, who have the most courage
+for others.
+
+I have thought that if we could find out what this courage is, how it
+works, how it can be had, and where it comes from, it might be more
+worth our while to know than any other one thing in the world.
+
+I would like to try to consider a few of the sources of this courage for
+others.
+
+
+
+
+CHAPTER XIV
+
+SOURCES OF COURAGE FOR OTHERS--TOLERATION
+
+
+After making an address on inspired millionaires one night before the
+Sociological Society in their quarters in John Street, I found myself
+the next day--a six-penny day--standing thoughtfully in the quarters of
+the Zoölogical Society in Regent's Park.
+
+The Zoölogical Society makes one feel more humble, I think, than the
+Sociological Society does.
+
+All sociologists, members of Parliament, eugenists, professors, and
+others, ought to be compelled by law to spend one day every two weeks
+with the Zoölogical Society in Regent's Park.
+
+All reformers who essay to make over human nature, all idealists, should
+be required by law to visit menageries--to go to see them faithfully or
+to be put in them a while until they have observed life and thought
+things out.
+
+ A GREEN BENCH, THE ZOO, REGENT'S PARK, 1911.
+
+For orienting a man and making him reasonable, there is nothing, I find,
+like coming out and putting in a day here, making one's self gaze firmly
+and doggedly at the other animals.
+
+We have every reason to believe that Noah was a good psychologist, or
+judge of human nature, before he went into the ark, but if he was not,
+he certainly would have come out one.
+
+There is nothing like a menagerie to limber one up.
+
+Especially an idealist.
+
+Take a pelican, for instance. What possible personal ideal was it that
+could make a pelican want to be a pelican or that could ever have made
+a pelican take being a pelican seriously for one minute?
+
+And the camel with his lopsided hump. "Why, oh, why," cries the
+idealist, wringing his hands. "Oh, why----?"
+
+I have come out here this afternoon, in the middle of my book, in the
+middle of a chapter against the syndicalists, but it ill beseems me,
+after spending half a day looking calmly at peacocks, at giraffes, at
+hippopotamuses, at all these tails, necks, legs and mouths, at this
+stretch or bird's eye view--this vast landscape of God's toleration--to
+criticise any man, woman or child of this world for blossoming out, for
+living up, or fleshing up, or paring down, to what he is really like
+inside.
+
+Possibly what each man stands for is well enough for him to stand for.
+It is only when what a man says, comes to being repeated, to being made
+universal, to being jammed down on the rest of us, that the lie in it
+begins to work out.
+
+Let us let everybody alone and be ready to find things out just for
+ourselves.
+
+Here is this big, frivolous, gentle elephant, for instance, poking his
+huge, inquiring trunk into baby carriages. He is certainly too glorious,
+too profound, a personage to do such things! It does seem a little
+unworthy to me, as I have been sitting here and watching him from this
+park bench, for a noble, solemn being like the elephant--a kind of
+cathedral of a beast, to be as deeply interested as he is in peanuts.
+
+He looms up before me once more. I look up a little closer--look into
+his little, shrewd eyes--and, after all, what do I know about him?
+
+And I watch the camels with the happy, dazed children on their backs, go
+by with soft and drifting feet. Do I suppose I understand camels? Or I
+follow the crowd. I find myself at last with that huge, hushed,
+sympathetic congregation at the 4 P.M. service, watching the lions eat.
+
+Everything does seem very much mixed up when one brings one's
+Sociological Society dogmas, and one's little neat, impeccable row of
+principles to the test of watching the lions eat!
+
+Possibly people are as different from one another inside--in their souls
+at least--as different as these animals are.
+
+It is true, of course, that as we go about, people do have a plausible
+way in this world--all these other people, of looking like us.
+
+But they are different inside.
+
+If one could stand on a platform as one was about to speak and could
+really see the souls of any audience--say of a thousand people--lying
+out there before one, they would be a menagerie beside which, O Gentle
+Reader, I dare to believe, Barnum and Bailey's menagerie would pale in
+comparison.
+
+But in a menagerie (perhaps you have noticed it, Gentle Reader) one
+treats the animals seriously, and as if they were Individuals.
+
+They are what they are.
+
+Why not treat people's souls seriously?
+
+It is true that people's souls, like the animals, are alike in a general
+way. They all have in common (in spiritual things) organs of
+observation, appropriation, digestion and organs of self-reproduction.
+
+But these spiritual organs of digestion which they have are theirs.
+
+And these organs of self-reproduction are for the purpose of reproducing
+themselves and not us.
+
+These are my reflections, or these try to be my reflections when I
+consider the Syndicalist--how he grows or when I look up and see a
+class-war socialist--an Upton Sinclair banging loosely about the world.
+
+My first wild, aboriginal impulse with Upton Sinclair when I come up to
+him as I do sometimes--violent, vociferous roaring behind his bars, is
+to whisk him right over from being an Upton Sinclair into being me. I do
+not deny it.
+
+Then I remember softly, suddenly, how I felt when I was watching the
+lions eat.
+
+I remember the pelican.
+
+Thus I save my soul in time.
+
+Incidentally, of course, Upton Sinclair's insides are saved also.
+
+It is beautiful the way the wild beasts in their cages persuade one
+almost to be a Christian!
+
+Of course when one gets smoothed down one always sees people very
+differently. In being tolerant the rub comes usually (with me) in being
+tolerant in time. I am tempted at first, when I am with Upton Sinclair,
+to act as if he were a whole world of Upton Sinclairs and of course
+(anybody would admit it) if he really were a whole world of Upton
+Sinclairs he would have to be wiped out. There would be nothing else to
+do. But he is not and it is not fair to him or fair to the world to act
+as if he were.
+
+The moment I see he is confining himself to just being Upton Sinclair I
+rather like him.
+
+It is the same with Ella Wheeler Wilcox. It is when I fall to thinking
+of her as if she were, or were in danger of being, a whole world of Ella
+Wheeler Wilcoxes that I grow intolerant of her. Ella Wheeler Wilcox as a
+Tincture, which is what she really is, of course, is well enough. I do
+not mind.
+
+The real truth about a man like Upton Sinclair, when one has worked down
+through to it, is that while from my point of view a class-war
+socialist--a man who proposes to put society together by keeping men
+apart--is wrong and is sure to do a great deal of harm to some people,
+there are other people to whom he does a great deal of good.
+
+There really are people who need Upton Sinclair. It may be a hard fact
+to face perhaps, but when one faces it one is glad there is one. Some of
+the millionaires need Sinclair. There are others whose attention would
+be attracted better in more subtle ways.
+
+The class-war socialist, though I may be at this moment in the very act
+of trying to make him impossible, to put him out of date, has been and
+is, in his own place and his own time, I gratefully acknowledge, of
+incalculable value.
+
+Any man who can, by saying violent and noisy things, make rich, tired,
+mechanical-minded people, and poor, tired mechanical-minded people wake
+up enough to feel hateful has performed a public service. The
+hatefulness is the beginning of their being covetous for other things
+than the things they have. If a man has a habit of hunger he gets better
+and better hungers as a matter of course; bread and milk, ribbons,
+geraniums, millinery, bathtubs, Bibles, copartnership associations. And
+in the meantime the one precious thing to be looked out for in a man,
+and to be held sacred, is his hunger.
+
+The one important religious value in the world is hunger and to all the
+men to-day who are contributing to the process of moving on hungers;
+whether the hungers happen to be our hungers or not or our stages of
+hunger or not, we say Godspeed.
+
+There are times when the sudden sense one comes to have that the world
+is a struggle, a great prayer toward the sun, a tumult and groping of
+desire, the sense that every kind and type of desire has its time and
+its place in it and every kind and type of man, gives a whole new
+meaning to life. This sense of a now possible toleration which we come
+to have, some of us, opens up to us always when it comes a new world of
+courage about people. It makes all these dear, clumsy people about us
+suddenly mean something. It makes them all suddenly belong somewhere.
+They become, as by a kind of miracle, bathed in a new light,
+wrong-headed, intolerable though they be, one still sees them flowing
+out into the great endless stream of becoming--all these dots of the
+vast desire, all these queer, funny, struggling little sons of God!
+
+It has been overlooked that social reform primarily is not a matter of
+legislation or of industrial or political systems, or of machinery, but
+a matter, of psychology, of insight into human nature and of expert
+reading and interpretation of the minds of men. What are they thinking
+about? What do they think they want?
+
+The trades unions and employers' associations, extreme socialists and
+extreme Tories have so far been very bad psychologists. If the Single
+Tax people were as good at being intuitionalists or idea-salesmen as
+they are at being philosophers in ideas they would long before this have
+turned everything their way. They would have begun with people's hungers
+and worked out from them. They would have listened to people to find out
+what their hungers were. The people who will stop being theoretical and
+logical about each other and who will look hard into each other's eyes
+will be the people whose ideas will first come to pass. Everything we
+try to do or say or bring to pass in England or America is going to
+begin after this, not in talking, but in listening. If social reformers
+and industrial leaders had been good listeners, the social
+deadlock--England with its House of Lords and railroads both on strike
+and America with its great industries quarrelling--would have been
+arranged for and got out of the way over twenty years ago.
+
+We have overlooked the first step of industrial reform, the rather
+extreme step of listening. The most hard-headed and conclusive man to
+settle any given industrial difficulty is the man who has the gift of
+divining what is going on in other people's minds, a gift for being
+human, a gift for treating everybody who disagrees with him as if they
+might possibly be human too, though they are very poor, even though they
+are very rich. Practical psychology has come to be not only the only
+solution but also the only method of our modern industrial questions.
+Being so human that one can guess what any possible human being would
+think is the one hard-headed and practical way to meet the modern labour
+problem.
+
+The first symptom of being human in a man is his range and power of
+shrewd, happy toleration, or courage for people who know as little now
+as he knew once.
+
+A man's sense of toleration is based primarily upon the range and power
+of his knowledge of himself, upon his power of remembering and
+anticipating himself, upon his laughing with God at himself, upon his
+habit in darkness, weariness or despair, or in silent victory and joy,
+of falling on his knees.
+
+Toleration is reverence. It is the first source of courage for other
+people.
+
+
+
+
+CHAPTER XV
+
+CONVERSION
+
+
+Some people think of the world as if it were made all through, people
+and all, of reinforced concrete, as if everything in it--men, women,
+children, churches, colleges, and parties, were solidly, inextricably
+imbedded in it.
+
+Every age in history has had to get on as well as it could with two sets
+of totally impracticable people, our two great orders of Philistines in
+this world, the people who put their trust in Portland Cement and the
+people who put their trust in Explosives.
+
+There has not been a single great movement in history yet that every
+thoughtful man has not had to watch being held up by these people--by
+millions of worthy, simple, rudimentary creatures who consent to be mere
+conservatives or mere radicals.
+
+One set says, "People cannot be converted so we will blow them up."
+
+The other set says, "We are going to be blown up, so let us put on
+Plaster of Paris as a garment, we will array ourselves before the Lord
+in Portland Cement."
+
+Both of these classes of people believe alike on one main point.
+
+They do not believe in Conversion.
+
+If the conservatives believed in conversion they would not be so afraid
+that they feel obliged to resort to Portland Cement. If the radicals
+believed in conversion they would not be so afraid that they feel
+obliged to resort to Explosives.
+
+In our machine civilization to these two great standard classes of
+scared people, there has been added what seems to be a third class--the
+people who have responded to a kind of motor spirit in the time, who
+have modulated a little their unbelief in human nature. They have
+substituted for their reinforced concrete Unbelief, a kind of Whirling
+Unbelief, called machinery.
+
+They admit that in our modern life men are not made of reinforced
+concrete. We may move, but we move as wheels move, they tell us. We arc
+whirlingly imbedded. We are cogs and wheels in an Economic Machine.
+
+I would like to consider for a moment this Whirling Unbelief.
+
+There was a time once when I took the Economic Machine very seriously.
+
+I looked up when I went by, at the Economic Machine as the last and the
+most terrific of the inventions among the machines. The machine that
+mocked all the other machines, that made all our machines look pathetic
+and ridiculous, was the Economic Machine. There were days when I heard
+it or seemed to hear it--this Economic Machine closing in around my
+life, around all our lives like the last hoarse mocking laugh of
+civilization.
+
+I said I will love every machine that runs except the Economic
+Machine--the machine for making people into machines.
+
+But one day when I had waited or dared to wait, I know not why, a little
+longer than usual before the Whirling Unbelief, I heard the hoarse
+mocking laugh die away. I became very quiet. I began to think, I
+reflected on my experiences. I began to notice things.
+
+I noted that every time I had found myself being discouraged about
+people, I had caught myself thinking of people as Cogs and Wheels.
+
+Were they really Cogs and Wheels?
+
+Possibly it was merely the easiest, most mechanical-minded thing to do
+to think of people (with all this machinery around one) as cogs and
+wheels in an economic machine.
+
+Then it began to occur to me that it was because I had looked upon the
+economic machine a little lazily, a little innocently that I had been
+awed and terrific--and had been swept away with it into the Whirling
+Unbelief.
+
+Then I stood quietly and calmly for days, for weeks, for years before
+it. I watched it Go Round.
+
+I then discovered under close observation that what had looked to me
+like an economic machine was not an economic machine at all.
+
+The modern economic world has innumerable mechanical elements in it, but
+it is not an economic machine.
+
+It is a biological engine.
+
+It is the biology in it that conceives, desires, and determines the
+machinery in it.
+
+The most important parts of the machine are not the very mechanical
+parts. They are the very biological parts.
+
+The economic machine is full of made-people, but it does not make very
+much difference about the made-people. I find that as a plain, practical
+matter of fact I do not need to watch the made-people so very much to
+understand the world, or to get ready for what is happening to it.
+
+In prospecting for a world, I watch the born people.
+
+I watch especially the people who have been born twice.
+
+As one watches the way the world is going round one finds that what is
+really making it go round, is not its being an economic machine, but its
+being a biological engine.
+
+Industrial reform is a branch of biology.
+
+The main fact of biology as regards a man is that he can be born.
+
+The main fact of biology as regards society--that is, the main fact of
+social biology--is that a man can be born twice.
+
+As long as a man is born to go with a father and a mother it is well
+enough to have been born once, but the moment a man deals with other
+people or with the world, he has to be born again.
+
+This is the main fact about the biological engine we call the world.
+
+The main fact about the Engine is the biology in it.
+
+Every other fact for a man has to be worked out from this--that is: out
+of being born once if one wants to belong merely to a father and mother,
+and out of being born twice if one wants to belong to a world.
+
+A man does not need to enter again into his mother's womb and come out a
+child. He enters into the World's Womb and comes out a man.
+
+ * * * * *
+
+The world is being placed to-day before our eyes in the hands of the men
+who are born twice.
+
+Not all men are cogs and wheels.
+
+The first day I discovered this and believed this I went out into the
+streets and looked into the faces of the men and the women and I looked
+up at the factories and the churches and I was not afraid.
+
+I do not deny that cogs and wheels are very common.
+
+But I do not believe that an economic system or industrial scheme based
+on the general principle of arranging a world for cogs and wheels would
+work. I believe in arranging the world on the principle that there are
+now and are going to be always enough men in it who are born, and enough
+who are born twice to keep cogs and wheels doing the things men who have
+been born twice, who have visions for worlds, want done, and to keep
+people who prefer being cogs and wheels where they will work best and
+where they will help the running gear of the planet most--by going round
+and round, in the way they like--going round and round and round and
+round.
+
+But why is it, one cannot help wondering, that the moment a man rises up
+suddenly in this modern world and bases or seeks to base an industrial
+or social reform frankly on courage for other people, on believing in
+the inherent and eternal power of men of changing their minds, of being
+put up in new kinds and new sizes of men, in other words, on
+conversion--why is it that clergymen, atheists, ethical societies,
+politicians, socialists will all unite, will all flock together and
+descend upon him, shout and laugh him away, bully him with dead
+millionaires, bad corporations and humdrum business men, overawe him
+with mere history, argue him with statistics, and thunder him with
+sermons out of the world--if he puts up a faint little chirrup of hope
+that men can be converted?
+
+It is not that the synods, ethical societies, anarchists, the bishops
+and Bernard Shaw, have merely given up expecting individual men to be
+converted. There would be a measure of plausibility in giving up on a
+few particular men's being born again. It is worse than that. What seems
+to have happened to nearly all the people who have schemes of industrial
+reform is that they have really given up at one fell swoop a whole new
+generation's being born again. It is going to be just like this one,
+they tell us, the new generation--the same old things the same old
+foolish ways of deceiving the world, that any child can see have not
+worked--Bernard Shaw and the bishops whisper to us, are coming around
+and around again. They must be planned for. All these young men of
+wealth about us who read the papers and who are ashamed of their fathers
+are going to be just like their fathers. The atheists, the socialists,
+and the single taxers, missionaries and evangelists have given up their
+last loophole of hope in the new business generation and they trust only
+to machines to save us, or to professors, or to paper-treatises on
+eugenics!
+
+And yet, after all, if we were going to start an absolute, decisive, and
+practical scheme of eugenics to-morrow with whom would we begin, with
+which particular people would we begin? We would have to go back,
+Bernard Shaw and the bishops and all of us, to the New Testament--to the
+old idea of being born again.
+
+I have watched now these many years the professors, caught in their
+culture-machines going round and round, and the priests caught in their
+religion-machines going round and round, and the business men caught in
+their economic machine, and I have heard them all saying over and over
+in a kind of terrible sing-song day and night, the silly, lazy words of
+a glorious old roue four thousand years ago, "The thing that hath been
+is the thing which shall be, and that which is done is that which shall
+be done and there is no new thing under the sun."
+
+There are some of us who do not believe this. We defy the
+culture-machines. We believe that even professors can be converted, can
+be educated.
+
+We defy the bishops. We believe that business men can be converted.
+
+We defy the business men. We believe the bishops can be converted.
+
+I speak for a thousand, thousand men.
+
+In the hum and drive of the wheels and the great roar around me of the
+Whirling Unbelief. I speak for these men--for all of us. _We are not
+cogs and wheels. We are men. We are born again ourselves. Other men can
+be born again._
+
+Men shall not look each other in the eyes wisely and nod their heads and
+say that human nature will not change.
+
+We will change it. If we cannot get but two or three together to change
+it, then two or three by just being two or three and by daring to be two
+or three, or even one if necessary shall change it.
+
+The moment ninety million people in a great nation have welded out a
+vision of the kind of man of wealth--the kind of employer they want, the
+moment they set the millionaire in the vise of some great national
+expectation, carve upon him firmly, implacably the will of the people,
+the people will have the millionaire they want. If a nation really wants
+a great man it invents him. We have hut to see we really want him, and
+that no other machinery will work, and we will invent him.
+
+Necessity is the mother of invention. Here in these United States sixty
+years ago were we not all at work on a man named Abraham Lincoln? We had
+been at work on him for years trying to make him into a Lincoln. He
+could not have begun to be what he was without us, without the daily
+thought, the responsibility, the tragical national hope and fear, the
+sense of crisis in a great people. All these had been set to work on
+him, on making him a Lincoln.
+
+Lincoln would not have dared not to be a great man, an all-people man
+with a whole mighty nation, with all those millions of watchful,
+believing people laying their lives softly, silently, their very sons'
+lives in his hands. He did not have the smallest possible chance from
+the day he was named for President, to be a second-rate man or to betray
+a nation, or to back down out of being himself. He had been filled night
+and day with the vision of a great nation struggling, with the grim
+glory of it. He was free to make mistakes for it, but there was no way
+he could have kept from being a true, mighty, single-hearted man for it,
+if he had tried. We had clinched Lincoln in 1862. He was caught fast in
+the vise of our hopes.
+
+Perhaps it is because, at certain times in history, nations seem to be
+siding with the worst in their public men and expecting the worst in
+them that they get them.
+
+If a crowd wants to be represented, wants to touch to the quick and
+kindle the man in it, the man filled with vision, the man who is born
+again into its desire, the crowd-man, they have but to surround him and
+overshadow him. They will create him, in scorn and joy will they
+conceive him, and before he knows who he is, they will bring him forth.
+
+It would not be hard, I imagine, to be a great man, with a true,
+steadied, colossal, single-heartedness, if one were caught fast in the
+vision, the expectation of a great nation.
+
+To be born again is simple with ninety million people to help. We have
+all been born again in little things with a few people to help. We have
+been swung over from little short motives to big, long-levered
+controlling ones. We have known in a small way what Conversion is. We
+have seen how naturally it works out in little things.
+
+There is nothing new about it. There is not a man who does not know what
+it is to get over a small motive. We have seen, when we looked back,
+what it was that happened.
+
+The way to get over a small motive is to let it get lost in a big one.
+
+A man does not stop to pick up a penny or a million dollars when he is
+running to save his life.
+
+A man does not stop to pick up two pennies, or two thousand dollars, or
+two million dollars when he is running to save ten thousand lives or
+running to save ninety million lives, when he is running to save a city
+or a nation.
+
+This is Conversion--entering into the World's Womb, the world's vision
+or expectation and being born again.
+
+ * * * * *
+
+It is not for nothing that I have seen the sun lifting up the faces of
+the flowers, and crumbling the countenances of the hills. And I have
+seen music stirring faintly in the bones of old men. And I have heard
+the dead Beethoven singing in the feet of children.
+
+And I have watched the Little Earth in its little round of seasons
+dancing before the Lord.
+
+And I have believed that music is wrought into all things, and that the
+people I see about me have not one of them been left out.
+
+I believe in sunshine and in hothouses. I believe in burning glasses. I
+believe in focusing light into heat and heat into white fire, and
+turning white fire into little flowing brooks of steel.
+
+And I believe in focusing men upon men.
+
+I believe in Conversion.
+
+Of course it would all be different--focusing men upon men, if men were
+cogs and wheels, or if the men they were focused on were made of stones.
+
+I stand and look at this stone and believe it is all rubber and
+whalebone inside.
+
+But what of it?
+
+It does not get true.
+
+While I am looking at a man and believing a certain thing about the man,
+it gets true.
+
+What is going on in my mind while I look at him effects actual
+mechanical changes in him, affects the flow of blood in his veins. A
+look colours him, whitens him, twists and turns the muscles and tissues
+in his body. I draw lines upon his inmost being. I lay down a new face
+upon his face. A moment after I look upon the man's face it has become,
+as it were, or may have become, a new little landscape. I have seen a
+great country opened up in him of what he might be like. While I look I
+have been ushered softly, for a second, into the presence of a man who
+was not there before.
+
+Such things have happened.
+
+Beatrice looked at Dante once. Ten silent centuries began singing.
+
+A man named Stephen, one day, while he was dying, gave a look at a man
+named Paul. Paul came away quietly and hewed out history for two
+thousand years.
+
+
+
+
+CHAPTER XVI
+
+EXCEPTION
+
+
+A bicycle, the other day, a little outside Paris as it was running along
+quietly, lifted itself off the ground suddenly, and flew three yards and
+seven inches.
+
+There are nine million seven hundred and eighty nine thousand nine
+hundred and seventy-nine bicycles that have not flown three yards and
+seven inches.
+
+But what of it? Why count them up? Why bother about them? The important,
+conclusive, massive, irresistible, crushing, material fact is that one
+bicycle has flown three yards seven inches.
+
+The nine million seven hundred and eighty-nine thousand nine hundred and
+seventy-nine bicycles that can not fly yet are negligible. So are nine
+out of ten business firms.
+
+If there is one exceptional man in modern industry who is running his
+business in the right way and who has made a success of it and has
+proved it--he may look visionary to class-socialists and to other people
+who decide by measuring off masses of fact, and counting up rows of
+people and who see what anybody can see, but he is after all in
+arranging our social programme the only man of any material importance
+for us to consider. It would be visionary to take the past, dump it
+around in front of one, and try to make a future out of it. I do not
+deny what people tell me about millionaires and about factory slaves. I
+have not mooned or lied or turned away my face. I stand by time one
+live, right, implacable, irrevocable, prolific exception. I stand by the
+one bicycle out of them all that has flown three yards and seven inches.
+I lay out my program, conceive my world on that. Piles of facts
+arranged in dead layers high against heaven, rows of figures, miles of
+factory slaves, acres of cemeteries of dead millionaires, going-by
+streetfuls of going-by people, shall not cow me.
+
+My heart has been broken long enough by counting truths on my fingers,
+by numbering grains of sand, men, and mountains, bombs, acorns and
+marbles alike.
+
+Which truth matters?
+
+Which man is right?
+
+Where is Nazareth?
+
+ * * * * *
+
+Nazareth is our only really important town now. I will see what is going
+on in Nazareth. On every subject that comes up, in every line of
+thought, I will go to the city of implacable exceptions. All the
+inventors flock there--the man with the one bicycle which flies, the one
+great industrial organizer, the man with the man-machine, and the
+man--the great boy who carries new great beautiful cities in his pocket
+like strings and nails and knives, they are all there.
+
+Nazareth is the city, the one mighty little city of the spirit where all
+the really worth-while men wherever they may seem to be, all day, all
+night, do their living.
+
+Other cities may make things, in Nazareth they make worlds. One can see
+a new one almost any day in Nazareth. Men go up and down the streets
+there with their new worlds in their eyes.
+
+Some of them have them almost in their hands or are looking down and
+working on them.
+
+It does not seem to me that any of us can make ourselves strong and fit
+to lay out a sound program or vision for a world, who do not watch with
+critical expectation and with fierce joy these men of Nazareth, who do
+not take at least a little time off every day, in spirit, in Nazareth,
+and spend it in watching bicycles fly three feet and seven inches. To
+watch these men, it seems to me, is our one natural, economical way to
+get at essential facts, at the set-one-side truths, at the exceptions
+that worlds and all-around programs for worlds are made out of. To watch
+these men is the one way I know not to be lost in great museums and
+storehouses of facts that do not matter, in the streetfuls and
+skyscraperfuls of men that go by.
+
+I regret to record that professors of political economy, social
+philosophers, industrial big-wigs, presidents of boards of trade have
+not been often met with on the streets of this silent, crowded, mighty,
+invisible little town that rules the destinies of men.
+
+Not during the last twenty years, but one is meeting them there to-day.
+
+All these things that people are saying to me are mere history. I have
+seen the one live exception. One telephone was enough. And one Galileo
+was enough, with his little planet turning round and round, with all of
+us on it who were obliged to agree with him about it. It kept turning
+round and round with us until we did.
+
+
+
+
+CHAPTER XVII
+
+INVENTION
+
+
+If I were a Noah and wanted to get a fair selection of people in London
+to be saved to start a new world, I would go out and look over the crowd
+who are watching the flying machines at Hendon, and select from them.
+
+The Hendon crowd will not last forever. People who would be far less
+desirable to start worlds with would gradually work their way in, but it
+is only fair to say that these first few thousand men and women of all
+classes who responded to the flying machine would be possessed, as any
+one could see with a look, of special qualifications for running worlds.
+
+I shall never quite forget the sense I had the first day of the crowd at
+Hendon--those thousands of faces that had gathered up in some way out of
+themselves a kind of huge crowd-face before one--that imperturbable
+happiness on it and that look of hard sense and hope, half poetry, half
+science ... it was like gazing at some portrait, or some vast
+countenance of the future--watching the crowd at Hendon. Scores of times
+I looked away from the machines swinging up past me into the sky to
+watch the faces of the men and the women that belonged with sky
+machines; these men and women who stood on the precipice of a new world
+of air, of sunshine, and of darkness, and were not afraid.
+
+One was in a little special civilization for the time being, all the new
+people in it sorted out from the old ones. One felt a vast
+light-heartedness all about. One was in the presence of the picked
+people who had come to see this first vast initiative of man toward
+Space, toward the stars, the people who had waited for four thousand
+years to see it; to see at last Little Man (as it would seem to God) in
+this his first clumsy, beautiful childlike tottering up the sky.
+
+One was with the people on the planet who were the first to see the
+practical, personal value, the market value, of all these huge idle
+fields of air that go with planets. They were the first people to feel
+identified with the air, to have courage for the air, the lovers of
+initiative, the men and women that one felt might really get a new world
+if they wanted one and who would know what to do with it when they got
+it.
+
+ * * * * *
+
+The other day in London near Charing Cross, as the crowds were streaming
+down the Strand, a heavy box joggled off over the end of a dray, crashed
+to the pavement, flew open and sent twenty-four hundred pennies rolling
+under the feet of the men and of the women and of the boys along the
+street.
+
+Traffic was stopped and a thousand men and women and boys began picking
+the pennies up. They all crowded up around the dray and put the pennies
+in the box.
+
+The next day the brewer to whom the pennies belonged had a letter in the
+_Times_ saying that not one of the twenty-four hundred pennies was
+missing.
+
+He closed his letter with a few moral remarks, announced that he had
+sent the twenty-four hundred pennies as a kind of tribute to people--to
+anybody Who Happened Along the Strand--to a Foundling Hospital.
+
+ * * * * *
+
+The man who told me this (it was at a business men's dinner), told it
+because he knew I was trying to believe pleasant things about human
+nature. He thought he ought to encourage me.
+
+I will not record the conversation, I merely record my humble opinion.
+
+I think it would have been better to have had just a few of those
+pennies in the Strand say seven or eight missing.
+
+On Broadway probably eleven or twelve out of twenty-four hundred would
+have been missing--I hope.
+
+And I am not unhopeful about England, or about the Strand.
+
+There are two ways to get relief from this story.
+
+First, the brewer lied. There were fewer pennies stolen than he would
+have thought, and when he figured it out and found just a few pennies
+between him and a good story, he put the pennies in. And so the dear
+little foundlings got them--the letter in the _Times_ said. They were
+presented to them, as it were, by the Good Little Boys in the Strand.
+
+Second, somebody else put the pennies in, some person standing by with a
+sense of humour, who knew the letters that people write to the _Times_
+and the kind, serious, grave way English people read them. He put the
+pennies grimly in at one end, then he waited grimly for the letter in
+the _Times_ to come out at the other.
+
+Either of these theories would work very well and let the crowd off.
+
+But if they are disproved to me, I have one more to fall back upon.
+
+If the story is true and not a soul in that memorable crowd on that
+memorable day stole a penny, it was because they had all, as it happened
+in that particular crowd, stolen their pennies before, and got over it.
+It would seem a great pity if there had not been some one boy with
+enough initiative in him, enough faculty for moral experiment, to try
+stealing a penny just once, to see what it would be like.
+
+The same boy would have seen at once what it was like, tried feeling
+ashamed of it promptly, and would never have had to bother to do it
+again. He would have felt that penny burning in his pocket past cash
+drawers, past banks, past bonds, until he became President of the United
+States.
+
+At all events the last thing that I would be willing to believe is that
+either America or England would be capable of producing a chance crowd
+in the street that out of sheer laziness or moral thoughtlessness would
+not be able to work up at least one boy in it who would have a sudden
+flash of imagination about a penny rolling around a man's leg--if he
+picked it up and--did not put it in the box.
+
+The crowd in the Strand, of course, like any other real crowd, was a
+stew of development, a huge laboratory of people. All stages of
+experience were in it.
+
+Some of the people in the crowd that day had a new refreshing thought,
+when they saw those pennies rolling around everybody. They thought they
+would try and see what stealing a penny was like. Then they did it.
+
+Others in the crowd thought of stealing a penny too, and then they had
+still another thought. They thought of not stealing it. And this second
+thought interested them more.
+
+Others did not think of stealing a penny at all because they had thought
+of it so often before had got used to it and had got used to dismissing
+it.
+
+Others thought of stealing a penny and then they thought how ashamed
+they were of having thought of it. Others looked thoughtfully at the
+pennies and thought they would wait for guineas.
+
+But whatever it was or may have been that was taking place in that crowd
+that day--they all thought.
+
+And after all what is really important to a nation is that the people in
+it--any chance crowd in a street in it should think. I confess I care
+very little one way or the other about the pennies being saved, or about
+the brewer's little touch of moral poetry, his idea that this particular
+crowd was solid Sunday-school from one end to the other, all through.
+Whether it was a crowd that thought of stealing a penny and did or did
+not, if the pennies rolling around among their feet made them think,
+made them experiment, played upon the initiative, the individuality or
+invention in them, the personal self-control, the social responsibility
+in them, it was a crowd to be proud of. And I am glad, for one, that the
+box of pennies was dumped in the street.
+
+I would like to see shillings tried next time.
+
+Then guineas might be used.
+
+A box of guineas dumped in the street would do more good than a box of
+pennies because there are many people who would think more with the
+guineas rolling around out of sight around a man's legs than they would
+with a penny's doing it.
+
+In this way a box of guineas would do more good.
+
+ * * * * *
+
+Thousands of men and women that we have sent to India from this Western
+World have been trying with Bibles, and good deeds, and kind faces, and
+Sunday-schools to get the Hindoos to believe that it would not be a sin
+to kill the rats and stop the bubonic plague.
+
+Nothing came of it.
+
+In due time General Booth-Tucker appeared on the scene.
+
+He came too, of course, with a Bible and with his kind face like the
+others, and of course, too, he went to Sunday-school regularly.
+
+And while he was watching the bubonic plague sweeping up cities, he
+tried too, like the others, to tell the people about a God who would not
+be displeased if they killed the rats and stopped the plague.
+
+But he could not convince anybody, or at best a few here and there.
+
+The next thing that was known about General Booth-Tucker's work in India
+was, that he had (still with his Bible, of course, and with his kind
+look) slipped away and established in the south of France a factory for
+the manufacture of gloves.
+
+He then returned to his poor superstitious people in India who would not
+believe him, and told them that he knew and knew absolutely that they
+would not be punished for killing the rats, that the rats were not
+sacred, and that he could prove it.
+
+He offered the people so much apiece for the skins of the rats.
+
+The poorest and most desperate of the natives then began killing the
+rats secretly and bringing in the skins.
+
+They waited for the wrath of Heaven to fall upon them. Nothing happened,
+then they told others. The others are telling everybody.
+
+General Booth-Tucker's factory to-day in the south of France is very
+busy making money for the Salvation Army, turning out Christian gloves
+for the West and turning out Christians or the beginnings of Christians
+for the East, and the ancient, obstinate theological idea of the
+holiness of the rats which the Hindoos have had is being ceaselessly,
+happily, and stupendously, all day and all night, disproved.
+
+Incidentally the little religious glove factory of General
+Booth-Tucker's in the south of France is giving India the first serious
+and fair chance it has ever had to stop being a pest house on the world,
+and to bring the bubonic plague with its threat at a planet to an end.
+
+General Booth-Tucker's Bible was just like anybody else's Bible. But
+there must have been something about the way he read his Bible that made
+him think of things. And there must have been something about his kind
+look. He looked kindly at something in particular, and he was determined
+to make that something in particular do. He had the rats, and he had the
+gloves, and he had the Hindoo's--and he made them do, and before he knew
+it (I doubt if he knows it now) he became a saviour or inventor.
+
+In the big, desolate, darkened heart of a nation he had wedged in a God.
+
+ * * * * *
+
+I wonder if General Booth-Tucker--that is, the original, very small
+edition of General Booth-Tucker--had been in that memorable crowd, that
+memorable day in the Strand when nobody (with a report that was heard
+around the world) stole a penny--I wonder if General Booth-Tucker would
+have been A Very Good Little Boy.
+
+One of the pennies might have been missing.
+
+I have no prejudice against the Very Good Little Boy. It is not his
+goodness that is what is the matter with him. But I am very much afraid
+that if there were any way of getting all the facts, it would not be
+hard to prove categorically that what has been holding the world back
+the last twenty-five years in its religious ideals, its business ethics,
+its liberty, candour, its courage, and its skill in social engineering,
+is the Very Good Little Boy. He may be comparatively harmless at first
+and before his moustache is grown, but the moment he becomes a grown-up
+or the moment he sits on committees with his quiet, careful, snug,
+proper fear of experiment, of bold initiative, his disease of never
+running a risk, his moral anæmia, he blocks all progress in churches, in
+legislatures, in directors' meetings, in trades unions, in slums and
+May-fairs. One sees The Good Little Boys weighing down everything the
+moment they are grown up.
+
+They have all been brought up each with his one faint, polite little
+hunger, his one ambition, his one pale downy desire in life, looking
+forward day by day, year by year, to the fine frenzy, to the fierce joy
+of Never Making a Mistake.
+
+If I had been given the appointment and were about to set to work
+to-morrow morning to make a new world, I would begin by getting together
+all the people in this one that I knew, or had noticed anywhere, who
+seemed to have in them the spirit of experiment. Any boy or girl or man
+or woman that I had seen having the curiosity to try the different kinds
+and different sizes of right and wrong, or that I had seen boldly and
+faithfully experimenting with the beautiful and the ugly so that they
+really knew about them for themselves--would be let in. I would put
+these people for a time in a place by themselves where the people who
+want to keep them from trying or learning, could not get at them.
+
+Then I would let them try.
+
+I would put the humdrum people in another place by themselves and let
+them humdrum, the respectable people by themselves and let them
+respectabilize.
+
+Then after my try-world had tried, and got well started and the people
+in it had finished off some things and knew what they wanted, I would
+allow the humdrums and the respectabilities to be let in--to do what
+they were told.
+
+Doing what they are told is what they like. So they would be happy.
+
+Of course doing what they are told is what is the matter with them. But
+what is the matter with them would be useful.
+
+And everybody would be happy.
+
+ * * * * *
+
+When the Titanic went down a little while ago and those few quiet men on
+deck began their duty in that soft, gracious moonlit night, of sorting
+out the people who should die from the people who should live--if one
+was a woman one could live. If one was a man one could die.
+
+No one will quarrel with the division as the only possible or endurable
+one that could have been made.
+
+But if God himself could have made the division or some super-man ship's
+officer who could have represented God, could have made it, it is not
+hard to believe that a less superficial, a more profound and human
+difference between people would have been used in sorting out the people
+who should live from the people who should die than a difference in
+organs of reproduction.
+
+The women were saved first because the men were men and because it was
+the way the men felt. It expressed the men who were on the deck that
+night that the women should be saved first; it was the last chance they
+had to express themselves like men and they wanted to do it.
+
+But if God himself could have made the division with the immediate and
+conclusive knowledge of who everybody was, of what they really were in
+their hearts, and of what they and their children and their children's
+children would do for the world if they lived no one would have
+quarrelled with God for making what would have seemed at the moment, no
+doubt, very unreasonable and ungallant and impossible-looking
+discriminations in sorting out the people who should live from the
+people who should die.
+
+Possibly even Man (using the word with a capital), acting from the point
+of view of history and of the race and from the point of view of making
+a kind of world where _Titanic_ disasters could not happen, would have
+chosen on the deck of the _Titanic_ that night, very much the way God
+would.
+
+From the point of view of Man there would have been no discrimination in
+favour of a woman because she was a woman.
+
+The last cry of the last man that the still listening life-boats heard
+coming up out of the sea that night might have been the cry of the man
+who had invented a ship that could not sink.
+
+There would not have been a woman in a life-boat or a woman sinking in
+the sea who would not have had this man saved before a woman.
+
+If we could absolutely know all about the people, who are the people in
+this world that we should want to have saved first, that we would want
+to have taken to the life-boats and saved first at sea?
+
+The women who are with child.
+
+And the men who are about to have ideas.
+
+And the men who man the boats for them, who in God's name and in the
+name of a world protect its women who are with child, and its men who
+are about to have ideas.
+
+The world is different from the _Titanic_. We do not need to line up our
+immortal fellow human beings, sort them out in a minute on a world and
+say to them, "Go here and die!" "Go there and live!" We are able to
+spend on a world at least an average of thirty-five years apiece on all
+these immortal human beings we are with, in seeing what they are like,
+in guessing on what they are for and on their relative value, and in
+deciding where they belong and what a world can do with them.
+
+We ought to do better in saving people on a world. We have more time to
+think.
+
+What would we try to do if we took the time to think? Would there be any
+way of fixing upon an order for saving people on a world? What would be
+the most noble, the most universal, the most Godlike and democratic
+schedule for souls to be saved on--on a world?
+
+I think the man that would save the most other people should be saved
+first. It would not be democratic to save an ordinary man, a man who
+could just save himself, just think for himself, when saving the man
+next to him instead would be saving a man who would save a thousand
+ordinary men, or men who have gifts for thinking only of themselves.
+
+Of course one man who thinks merely of himself is as good as another man
+who thinks merely of himself, but from the point of view of a democracy
+every common man has an inalienable right--the right to have the man who
+saves common men saved first.
+
+And the moment we get in this world, our first democracy, the moment the
+common man really believes in democracy, this aristocracy or people who
+save others (the common man himself will see to it) will be saved first.
+
+He will make mistakes in applying the principle of democracy, that is in
+collecting his aristocracies, his strategic men, his linchpins of
+society, but he will believe in the principle all through. It will be
+not merely in his brain, but in his instincts, in his unconscious
+hero-worship, in his sinews and his bones, and it will stir in his
+blood, that some men should be saved before others.
+
+But if the world is not a _Titanic_, and if we have on the average
+thirty-five years apiece to decide about men on a world and put them
+where they belong, it might not be amiss to try to unite for the time
+being on a few fundamental principles. What would seem to us to be a few
+fundamental principles for the act of world-assimilation, that vast,
+slow, unconscious crowd-process, that peristaltic action of society of
+gathering up and stowing away men--all these little numberless cells of
+humanity where they belong?
+
+No one cell can have much to say about it. But we can watch.
+
+And as we watch it seems to us that men may be said to be dividing
+themselves roughly and flowingly at all times into three great streams
+or classes.
+
+They are either Inventors, or they are Artists, or they are Hewers.
+
+Of course in classifying men it is necessary to bear in mind that their
+getting out of their classifications is what the classifications are
+for.
+
+And it is also necessary to bear in mind that men can only be classified
+with regard to their emphasis and may belong in one class in regard to
+one thing and in another class with regard to another, but in any
+particular place, or at any particular time a man is doing a thing in
+this world, he is probably for the time being, while he is doing it,
+doing it as an Inventor (or genius), as an Artist (or organizer), or as
+a Hewer. Most men, it must be said, settle down in their
+classifications. They are very apt to decide for life whether they are
+Inventors or Artists or Hewers.
+
+But as has been said before, being on a world and not on a _Titanic_, we
+have time to think.
+
+On what principles could we make out a schedule or inventory of human
+nature, and decide on world-values in men?
+
+When I was a boy I played in the hollow of a great butternut tree--the
+one my mother was married under. When I was in college I used to go back
+to it. I used to wonder a little that it was still there. When we had
+all grown up we all came back and got together under it one happy day
+and there it still stood, its great arms from out of the sky bent over
+lovers and over children on its little island, its wide river singing
+round it, still that glorious old hollow in it, full of dreams and
+childhood and mystery, and that old sudden sunshine in it through the
+knots like portholes ... then we stood there all of us together. And the
+mother watched her daughter married under it.
+
+I can remember many days standing beneath it as a small boy (my small
+insides full of butternuts, a thousand more butternuts up on the tree),
+and I used to look up in its branches and wonder about it, wonder how it
+could keep on so with its butternuts and with its leaves, with its
+winters and with its summers, its cool shadows and sunshines, still
+being a butternut tree, with that huge hollow in it.
+
+I have learned since that if a few ounces or whittlings of wood in a
+tree are chipped out in a ring around it under the bark, cords of wood
+in the limbs all up across the sky would die in a week--if one chips out
+those few little ounces of wood.
+
+Cords of wood can be taken out of the inside of the tree and it will not
+mind.
+
+It is that little half-inch rim of the tree where the juice runs up to
+the sun that makes the tree alive or dead.
+
+The part that must be saved first and provided for first is that
+slippery little shiny streak under the bark.
+
+One could dig out a huge brush-heap of roots and the tree would live.
+One could pick off millions of leaves, could cut cords of branches out
+of it, or one could make long hollows up to the sun, tubes to the sky
+out of trees, and they would live, if one still managed to save those
+little delicate pipe lines for Sap, running up and running down, day and
+night, night and day, between the light in heaven and the darkness in
+the ground.
+
+Perhaps Men are valuable in proportion as it would be difficult to
+produce promptly other men to perform their functions, or to take their
+places.
+
+If we cut away in society men of genius, leaves, and blossoms, in trees,
+men who reach down Heaven to us, they grow out again.
+
+If we cut away in society great masses of roots, common men who hew out
+the earth in the ground and get earth ready to be heaved up to the
+sky--the roots grow out again.
+
+But if we cut a little faint rim around it of artists, of inventive
+men-controllers, of the Sap-conductors, the men who make the Hewers run
+up to the sky and who make the geniuses come down to the ground, the men
+who run the tree together, who out of dark earth and bright sunshine
+build it softly--if we destroy these, this little rim of great men or
+men who save others, a totally new tree has to be begun.
+
+It is the essence of a democracy to acknowledge that some men for the
+time being are more important in it than others, and that these men,
+whosoever they are, in whatever order of society they may be--poor,
+rich, famous, obscure--these men who think for others, who save others
+and invent others, who make it possible for others to invent themselves,
+these men shall be saved first.
+
+ * * * * *
+
+One always thinks at first that one would like to make a diagram of
+human nature. It would be neat and convenient.
+
+Then one discovers that no diagram one can make of human nature--unless
+one makes what might be called a kind of squirming diagram will really
+work.
+
+Then one tries to imagine what a flowing diagram would be like.
+
+Then it occurs to one, one has seen a flowing diagram.
+
+A Tree is a flowing diagram.
+
+So I am putting down on this page for what it may be worth, what I have
+called A Family Tree of Folks.
+
+_Read across_:
+
+=INVENTORS= =ARTISTS= =HEWERS=
+
+Inventors Organizers Labourers
+
+Imagination Applied Imagination Tool or Mechanism
+
+Fecundity Control Activity
+
+Seer Poet Actor
+
+ { The Man who Sees the }
+The Man who Generalizes {General in the Particular} Action
+
+The Deeper Permanent {The Immediate Significance} Hewing
+Significance { or Meaning }
+
+Light Applied Light or Heat Applied Heat or
+ Motion
+
+Stevenson and Wall James J. Hill Railway Hands
+
+Creating Creative Selecting Hewing
+
+The Democrat {The Aristocrat or} The Crowd
+ { Crowdman }
+
+Gods Heroes Men
+
+Centrifugal Power Equilibrium Centripetal Power
+
+The Whirl-Out People The Centre People The Whirl-In People
+
+Alexander Graham Bell Telephone-Vail Hands
+
+Architect Contractor Carpenter
+
+Genius Artist Workmen
+
+Columbus Columbus Isabella and the
+ sailors
+
+The Prospector The Engineer }Scoopers, Grabbers
+ }(in mind or body),
+ }Hewers
+
+David the poet David the king David the soldier
+
+Shakespeare Shakespeare Shakespeare
+
+
+
+
+CHAPTER XVIII
+
+THE MAN WHO PULLS THE WORLD TOGETHER
+
+
+The typical mighty man or man of valour in our modern life is the
+Organizer or Artist.
+
+If a man has succeeded in being a great organizer, it is because he has
+succeeded in organizing himself.
+
+A man who has organized himself is a man who has built a personality.
+The main fact about a man who has succeeded in being an organized man or
+personality is, that he has ordered himself around.
+
+Naturally, when other people have to be ordered around, being
+full-head-on in the habit of ordering, even ordering himself, the
+hardest feat of all, he is the man who has to be picked out to order
+other people. As a rule the man who orders himself around successfully,
+who makes his whole nature or all parts of himself work together, does
+it because he takes pains to find out who he is and what he is like. If
+he orders other men successfully and makes them work together it is
+because he knows what they are like.
+
+A man knows what other people are like and bow they feel by having times
+of being a little like them and by being a big, latent all-possible,
+all-round kind of man.
+
+Leadership follows.
+
+Modern business consists in getting Inventors' minds and Hewers' minds
+to work together. The ruler of modern business is the man who by
+experience or imagination is half an Inventor himself, and half a Hewer
+himself. He knows how inventing feels and how hewing feels.
+
+He has a southern exposure toward Hewers and makes Hewers feel
+identified with him. He has what might be called an eastern exposure
+toward men of genius, understands the inventive temperament, has the
+kind of personality that evokes inventiveness in others.
+
+Incidentally he has what might be called a northern exposure which keeps
+him scientific, cool, and close to the spirit of facts.
+
+And there has to be something very like a western exposure in him too, a
+touch of the homely seer, a habit of having reflections and afterglows,
+a sense of principles, and of the philosophy of men and things.
+
+If I were to try to sum up all these qualities in a man and call it by
+one name, I would call it Glorified-commonsense.
+
+If I were asked to define Glorified-commonsense I would say it is a
+glory which works. It belongs to the man who has a vision or coinage for
+others because he sees them as they are, and sees how the glory buried
+in them (_i.e._, the inspiration or source of hard work in them) can be
+got out.
+
+Everywhere that the Artist in business, or Organizer, with his Inventors
+on one side of him and his Hewers on the other, can be seen to-day
+competing with the man who has the mere millionaire or owning type of
+mind, he is crowding him from the market.
+
+It is because he understands how Inventors and Hewers feel and what they
+think and when he turns on Inventors he makes them invent and when he
+turns on Hewers he makes them hew.
+
+The Hewer often thinks because he is rich or because he owns a business,
+that he can take the place of the artist, but he can be seen every day
+in every business around us, being passed relentlessly out of power
+because he cannot make his Inventors invent and cannot make his Hewers
+hew as well as some other man. The moment his Inventors and Hewers think
+of him, hear about him, or have any dealing with him--with the mere
+millionaire, the mere owner kind of person, his Inventors invent as
+little as they can, and his Hewers hew as softly as they dare.
+
+This is called the Modern Industrial Problem.
+
+And no man but the artist, the man with the inventing and the hewing
+spirit both in him, who daily puts the inventing spirit and the hewing
+spirit together in himself, can get it together in others.
+
+Only the man who has kept and saved both the inventing and hewing spirit
+in himself can save it in others--can be a saviour or artist.
+
+
+
+
+CHAPTER XIX
+
+THE MAN WHO STANDS BY
+
+
+I have been trying to say in this book that goodness in daily life, or
+in business, in common world-running or world housekeeping, is by an
+implacable crowd-process working slowly out of the hands of the wrong
+men into the hands of the right ones.
+
+If this is not true, I am ready to declare myself as a last resort, in
+favour of a strike.
+
+There is only one strike that would be practical.
+
+I would declare for a strike of the saviours.
+
+ * * * * *
+
+By a saviour I do not mean a man who stoops down to me and saves me. A
+saviour to me is a man who stands by and lets me save myself.
+
+I am afraid we cannot expect much of men who can bear the idea of being
+saved by other people, or by saviours who have a stooping feeling.
+
+I rejoice daily in the spirit of our modern laboring men, in that holy
+defiance in their eyes, in the way they will not say "please" to their
+employers and announce that they will save themselves.
+
+The only saviour who can do things for labouring men is the saviour who
+proposes to do things with them, who stands by, who helps to keep
+oppressors and stooping saviours off--who sees that they have a fair
+chance and room to save themselves.
+
+I define a true saviour as a man who is trying to save himself.
+
+It was because Christ, Savonarola, and John Bunyan were all trying to
+save themselves that it ever so much as occurred to them to save worlds.
+Saving a world was the only way to do it.
+
+The Cross was Christ's final stand for his own companionableness, his
+stand for being like other people, for having other people to share his
+life with, his faith in others and his joy in the world.
+
+The world was saved incidentally when Christ died on the Cross. He
+wanted to live more abundantly--and he had to have certain sorts of
+people to live more abundantly with. He did not want to live unless he
+could live more abundantly.
+
+We live in a world in which inventors want to die if they cannot invent
+and in which Hewers want to die if they cannot hew.
+
+I am not proud. I am willing to be saved. Any saviour may save me if he
+wants to, if his saving me is a part of his saving himself.
+
+If the inventor saves me and saves us all because he wants to be in a
+world where an inventor can invent, wants some one to invent to; if the
+artist saves me because it is part of his worship of God to have me
+saved and wants to use me every day to rejoice about the world with--if
+the Hewer comes over and hews out a place in the world for me because he
+wants to hew, I am willing.
+
+All that I demand is, that if a man take the liberty of being a saviour
+to me that he refrain from stooping, that he come up to me and save me
+like a man, that he stand before me and tell me that here is something
+that we, he and I, shoulder to shoulder, can do, something that neither
+of us could do alone. Then he will fall to with me and I will fall to
+with him, and we will do it.
+
+This is what I mean by a saviour.
+
+
+
+
+CHAPTER XX
+
+THE STRIKE OF THE SAVIOURS
+
+
+A factory in ---- some ten years ago employed one hundred men. Three of
+these men were in the office and ninety-seven were hands in the works.
+To-day this same factory which is doing a very much larger business is
+still employing one hundred men, but thirty of the men are employed in
+the office and seventy in the works.
+
+Ten years, ago to put it in other words, the factory provided places for
+one artist or manager and two inventors and places for ninety-seven
+Hewers.
+
+To-day the factory has made room for thirty inventors, one manager and
+twenty-nine men who spend their entire time in thinking of things that
+will help the Hewers hew.
+
+It has seventy Hewers who are helping the Inventors invent by hewing
+three times as hard and three times as skilfully or three times as much
+as without the Inventors to help them, they had dreamed they could hew
+before.
+
+The Artist or Organizer who made this change in the factory found that
+among the ninety-seven Hewers that were employed a number of Hewers were
+hewing very poorly, because though hewing was the best they could do,
+they could not even hew. He found certain others who were hewing poorly
+because they were not Hewers, but Inventors. These he set to work--some
+of them inventing in the office.
+
+On closer examination the two Inventors in the office were found to be
+not Inventors at all. One of them was a fine Hewer who liked to hew and
+who hated inventing and the other was merely a rich Hewer who was an
+owner in the business who saw suddenly that he would have to stop
+inventing and stop very soon if he wanted the business to make any more
+money.
+
+There are four things that the Artist has to do with a factory like this
+before he can make it efficient.
+
+Each of these things is an art. One art is the art of compelling the
+mere owner, the man with the merely hewing mind, to confine himself to
+the one thing he knows how to do, namely to shovelling, to shovelling
+his money in when and where he was told it was needed, and to shovelling
+his money out when it has been made for him.
+
+The art of compelling a mere owner to know his place, of keeping him
+shovelling money in and shovelling money out silently and modestly,
+consists as a rule in having the Artist or Organizer tell him that
+unless the business is placed completely in his hands he will not
+undertake to run it.
+
+This is the first art. The second art consists in having an
+understanding with the inventors that they will invent ways of helping
+the Hewers hew.
+
+The third art consists in having an understanding with the Hewers that
+they will accept the help of the Inventors and hew with it. The fourth
+art is the art of representing the consumer with the Hewer and with the
+Inventor and with the Owner and seeing that he shares in the benefits of
+all economies and improvements.
+
+These are all human arts and turn on the power in a man of being a true
+artist, of being a man-inventor, a man-developer and a man-mixer, daily
+taking part of himself and using these parts in putting other men
+together.
+
+These organizers or artists, being the men who see how--are the men who
+are not afraid.
+
+
+
+
+CHAPTER XXI
+
+THE LEAGUE OF THE MEN WHO ARE NOT AFRAID
+
+
+If all the unbrained money in the world to-day and the men that go with
+it could be isolated, could be taken by men of imagination and put in a
+few ships and sent off to an island in the sea--if New York and London
+and all the other important places could be left in the hands of the men
+who have imagination, poor and rich, they would soon have the world in
+shape to make the men with merely owning minds, the mere owners off on
+their island, beg to come back to it, to be allowed to have a share in
+it on any terms.
+
+In order to be fair, of course, their island would have to be a
+furnished island--mines, woods, and everything they could want. It would
+become a kind of brute wilderness or desert in twenty-five years. We
+could, now and then, some of us, take happy little trips, go out and
+look them over on their little furnished island. It would do us good to
+watch them--these men with merely owning or holding-on minds, really
+noticing at last how unimportant they are.
+
+But it is not necessary to resort to a furnished island as a device, as
+a mirror for making mere millionaires see themselves.
+
+This is a thing that could be done for millionaires now, most of them,
+here just where they are.
+
+All that is necessary is to have the brains of the world so organized
+that the millionaires who expect merely because they are millionaires to
+be run after by brains, cannot get any brains to run after them.
+
+I am in favour of organizing the brains of the world into a trades
+union.
+
+One of the next things that is going to happen is that the managing and
+creating minds of the world to-day are going to organize, are going to
+see suddenly their real power and use it. The brains are about to have,
+as labour and capital already have, a class consciousness.
+
+I would not claim that there is going to be an international strike of
+the brains of the world, but it will not be long before the managing
+class as a class will be organized so that they can strike if they want
+to.
+
+The Artists or Organizers and Managers of business will not need
+probably, in order to accomplish their purpose, to strike against the
+uncreative millionaires. They will make a stand (which the best of them
+have already made now) for the balance of power in any business that
+they furnish their brains to. The brains that create the profits for the
+owners and that create the labour for the labourers, will make terms for
+their brains and will withhold their brains if necessary to this end.
+But it is far more likely that they will accomplish their purpose sooner
+by using their brains for the millionaires and for the labourers--by
+coöperating with the millionaires and labourers than they will by
+striking against them or keeping their brains back.
+
+They are in a position to make the millionaires see how little money
+they can make without them even in a few days. They will let them try. A
+very little trying will prove it.
+
+Where hand labour would have to strike for weeks and months to prove its
+value, brain labour would have to strike hours and days.
+
+This is what is going to be done in modern business in one business at a
+time, the brains insisting in each firm upon full control.
+
+Then, of course, the firms that have the brains in most full control
+will drive the firms in which brains are in less control out of
+competition.
+
+Then brains will spread from one business to another. The Managers,
+Artists, and Organizers of the world will have formed at last a Brain
+Syndicate, and they will put themselves in a position to determine in
+their own interests and in the interests of society at large the terms
+on which all men--all men who have no brains to put with their
+money--shall be allowed to have the use of theirs. They will monopolize
+the brain supply of the world.
+
+Then they will act. Under our present régime money hires men; under the
+régime of the Brain Syndicate men will hire money. Money--_i.e._, saved
+up or canned labour, is going to be hired by Managers, Organizers, and
+Engineers with as much discrimination and with as deep a study of its
+efficiency, as new labour is hired. The millionaires are going to be
+seen standing with their money bags and their little hats in their hands
+like office boys asking for positions for their money before the doors
+of the really serious and important men, the men who toil out the ideas
+and the ways and the means of carrying out ideas--the men who do the
+real work of the world, who see things that they want and see how to get
+them--the men of imagination, the inventors of ideas, organizers of
+facts, generals and engineers in human nature.
+
+It is these men who are going to allow people who merely have
+thoughtless labour and people who merely have thoughtless money to be
+let in with them. The world's quarrel with the rich man is not his being
+a rich man, but his being rich without brains, and its quarrel with the
+poor labourer is not his being a poor labourer, but his being a poor
+labourer without brains. The only way that either of these men can have
+a chance to be of any value is in letting themselves be used by the man
+who will supply them with what they lack. They will try to get this man
+to see if he cannot think of some way of getting some good out of them
+for themselves, and for others.
+
+We have a Frederick Taylor for furnishing brains to labour.
+
+We are going to have a Frederick Taylor to attend to the brain-supply of
+millionaires, to idea-outfits for directors.
+
+Every big firm is going to have a large group of specialists working on
+the problem of how to make millionaires--its own particular millionaires
+think, devising ways of keeping idle and thoughtless capitalists out of
+the way. If the experts fail in making millionaires think, they may be
+succeeded by experts in getting rid of them and in finding thoughtful
+money, possibly made up of many small sums, to take their place.
+
+The real question the Artist or Organizer is going to ask about any man
+with capital will be, "Is it the man who is making the money valuable
+and important or is it the money that is making this man important for
+the time being and a little noticeable or important-looking?"
+
+The only really serious question we have to face about money to-day is
+the unimportance of the men who have it. The Hewers or Scoopers, or
+Grabbers, who have assumed the places of the Artist and the Inventor
+because they have the money, are about to be crowded over to the silent,
+modest back seats in directors' meetings. If they want their profits,
+they must give up their votes. They are going to be snubbed. They are
+going to beg to be noticed. The preferred stock or voting stock will be
+kept entirely in the hands of the men of working imagination, of
+clear-headedness about things that are not quite seen, the things that
+constitute the true values in any business situation, the men who have
+the sense of the way things work and of the way they will have to go.
+
+Mere millionaires who do not know their place in a great business will
+be crowded into small ones. They will be confronted by the organized
+refusal of men with brains to work for their inferiors, to be under
+control of men of second-rate order. Men with mere owning and grabbing
+minds will only be able to find men as stupid as they are to invest and
+manage their money for them. In a really big creative business their
+only chance will be cash and silence. They will be very glad at last to
+get in on any terms, if the men of brains will let their money edge into
+their business without votes and be carried along with it as a favour.
+
+It is because things are not like this now, that we have an industrial
+problem.
+
+Managers who have already hired labour as a matter of course are going
+to hire the kind of capital they like, the kind of capital that thinks
+and that can work with thinking men.
+
+There will gradually evolve a general recognition in business on the
+part of men who run it and on the part of managers, of the moral or
+human value of money. The successful manager is no longer going to grab
+thoughtlessly at any old, idle, foolish pot of money that may be offered
+to him. He is going to study the man who goes with it, see how he will
+vote and see whether he knows his place, whether he is a Hewer, for
+instance, who thinks he is an Inventor. Does he or does he not know
+which he is, an Inventor, an Artist, or a Hewer?
+
+Capitalists will expect as a matter of course to be looked over and to
+be hired in a great business enterprise as carefully as labourers are
+being hired now.
+
+The moment it is generally realized that the managers of every big
+modern business have become as particular about letting in the right
+kind of directors as they have been before about letting in the right
+kind of labour, we will stop having an upside-down business world.
+
+An upside-down business world is one in which any man who has money
+thinks he can be a director almost anywhere, a world in which on every
+hand we find managers who are not touching the imagination of the public
+and getting it to buy, and not touching the imagination of labour and
+getting it to work, because they are not free to carry out their ideas
+without submitting them to incompetent and scared owners.
+
+The incompetent and scared owners--the men who cannot think--are about
+to be shut out. Then they will be compelled to hire incompetent and
+scared managers. Then they will lose their money. Then the world will
+slip out of their hands.
+
+The problem of modern industry is to be not the distribution of the
+money supply, but the distribution of the man-supply.
+
+Money follows men.
+
+Free men. Free money.
+
+
+
+
+BOOK FIVE
+
+GOOD NEWS AND HARD WORK
+
+
+TO ANYBODY
+
+ "_I know that all men ever born are also my brothers....
+ Limitless leaves too, stiff or drooping in the fields,
+ And brown ants in the little wells beneath them
+ And mossy scabs of the worm fence, heaped stones, elders,
+ mulleins and poke weed._"
+
+_A Child said, "What is grass?" fetching it to me with full hands.
+
+How could I answer the Child?_
+
+ * * * * *
+
+ _"I want to trust the sky and the grass!
+ I want to believe the songs I hear from the fenceposts!
+ Why should a maple-bud mislead me?"_
+
+
+
+
+PART ONE
+
+NEWS AND LABOUR
+
+
+A big New England factory, not long ago, wanted to get nearer its raw
+material and moved to Georgia.
+
+All the machine considerations, better water-power, cheaper labour,
+smaller freight bills, and new markets had argued for moving to Georgia.
+
+Long rows of new mills were built and thousands of negroes were moved in
+and thousands of shanties were put up, and the men and the women stood
+between the wheels. And the wheels turned.
+
+There was not a thing that had not been thought of except the men and
+women that stood between the wheels.
+
+The men and women that stood between the wheels were, for the most part,
+strong and hearty persons and they never looked anxious or abused and
+did as they were told.
+
+And when Saturday night came, crowds of them with their black faces, of
+the men and of the women, of the boys and girls, might have been seen
+filing out of the works with their week's wages.
+
+Monday morning a few of them dribbled back. There were enough who would
+come to run three mills. All the others in the long row of mills were
+silent. Tuesday morning, Number Four started up, Wednesday, Number Five.
+By Thursday noon they were all going.
+
+The same thing happened the week after, and the week after, and the week
+after that.
+
+The management tried everything they could think of with their people,
+scolding, discharging, making their work harder, making their work
+easier, paying them less, paying them more, two Baptist ministers and
+even a little Roman Catholic Church.
+
+As long as the negroes saw enough to eat for three days, they would not
+work.
+
+It began to look as if the mills would have to move back to
+Massachusetts, where people looked anxious and where people felt poor,
+got up at 5 A.M. Mondays and worked.
+
+Suddenly one day, the son of one of the owners, a very new-looking young
+man who had never seen a business college, and who had run through
+Harvard almost without looking at a book, and who really did not seem to
+know or to care anything about anything--except folks--appeared on the
+scene with orders from his father that he be set to work.
+
+The manager could not imagine what to do with him at first, but finally,
+being a boy who made people like him more than they ought to, he found
+himself placed in charge of the Company Store. The company owned the
+village, and the Company Store, which had been treated as a mere
+necessity in the lonely village, had been located, or rather dumped, at
+the time, into a building with rows of little house-windows in it, a
+kind of extra storehouse on the premises.
+
+The first thing the young man did was to stove four holes in the
+building, all along the front and around the corners on the two sides,
+and put in four big plate-glass windows. The store was mysteriously
+closed up in front for a few days to do this, and no one could see what
+was happening, and the negroes slunk around into a back room to buy
+their meal and molasses. And finally one morning, one Sunday morning,
+the store opened up bravely and flew open in front.
+
+The windows on the right contained three big purple hats with blue
+feathers, and some pink parasols.
+
+The windows on the left were full of white waistcoats, silver-headed
+canes, patent-leather shoes and other things to live up to.
+
+Monday morning more of the mills were running than usual.
+
+Later in the week there appeared in the windows melodions, phonographs,
+big gilt family Bibles, bread machines, sewing machines, and Morris
+chairs. Only a few hands took their Mondays off after this.
+
+All the mills began running all the week.
+
+ * * * * *
+
+Of course there are better things to live for than purple hats and blue
+feathers, and silver-headed canes, and patent leather shoes. But if
+people can be got to live six days ahead, or thirty days, or sixty days
+ahead, instead of three days ahead, by purple hats and blue feathers and
+white waistcoats, and if it is necessary to use purple hats and blue
+feathers to start people thinking in months instead of minutes, or to
+budge them over to where they can have a touch of idealism or of
+religion or of living beyond the moment, I say for one, with all my
+heart, "God bless purple hats and blue feathers!"
+
+ * * * * *
+
+The great problem of modern charity, the one society is largely occupied
+with to-day, is: "What is there that we can possibly do for our
+millionaires?"
+
+The next thing Society is going to do, perhaps, is to design and set up
+purple hats with blue feathers for millionaires.
+
+The moment our millionaires have placed before them something to live
+for, a few real, live, satisfying ideals, or splendid lasting things
+they can do, things that everybody else would want to do, and that
+everybody else would envy them for doing, it will bore them to run a
+great business merely to make money. They will find it more interesting,
+harder, and calling for greater genius, to be great and capable
+employers. When our millionaires once begin to enter into competition
+with one another in being the greatest and most successful employers of
+labour on earth, our industrial wars will cease.
+
+Millionaires who get as much work out of their employees as they dare,
+and pay them as little as they can, and who give the public as small
+values as they dare, and take as much money as they can, only do such
+stupid, humdrum, conventional things because they are bored, because
+they cannot really think of anything to live for.
+
+Labourers whose daily, hourly occupation consists in seeing how much
+less work a day than they ought to do, they can do, and how much more
+money they can get out of their employers than they earn, only do such
+things because they are tired or bored and discouraged, and because they
+cannot think of anything that is truly big and fine and worth working
+for.
+
+The industrial question is not an economic question. It is a question of
+supplying a nation with ideals. It is a problem which only an American
+National Ideal Supply Company could hope to handle. The very first
+moment three or four purple hats with blue feathers for millionaires and
+for labourers have been found and set up in the great show window of the
+world, the industrial unrest of this century begins to end.
+
+ * * * * *
+
+As I went by, one day not long ago, I saw two small boys playing
+house--marking off rooms--sitting-rooms and bedrooms, with rows of
+stones on the ground. When I came up they had just taken hold of a big
+stone they wanted to lift over into line a little. They were tugging on
+it hopefully and with very red faces, and it did not budge. I picked up
+a small beam about five feet long on my side of the road, that I thought
+would do for a crowbar, stepped over to the boys, fixed a fulcrum for
+them, and went on with my walk. When I came back after my walk that
+night to the place where the boys had been playing, I found the boys had
+given up working on their house. And as I looked about, every big stone
+for yards around--every one that was the right size--seemed subtly out
+of place. The top of the stone wall, too, was very crooked.
+
+They had given up playing house and had played crowbar all day instead.
+
+I should think it would have been a rather wonderful day, those boys'
+first day, seven or eight hours of it spent, with just a little time off
+for luncheon, in seeing how a crowbar worked!
+
+I have forgotten just how much larger part of a ton one inch more on a
+crowbar lifts. I never know figures very well. But I know people and I
+know that a man with only three day's worth of things ahead to live for
+does not get one hundredth part of the purchase power on what he is
+doing that the man gets who works with thirty days ahead of things to
+live for, all of them nerving him up, keeping him in training, and
+inspiring him. And I know that the man who does his work with a longer
+lever still, with thirty or forty years worth' of things he wants, all
+crowding in upon him and backing him up, can lift things so easily, so
+even jauntily, sometimes, that he seems to many of us sometimes to be a
+new size and a new kind of man.
+
+ * * * * *
+
+The general conventional idea of business is, that if you give a man
+more wages to work for, he will work more, but of course if a business
+man has the brains, knows how to fire up an employee, knows how to give
+him something or suggest something in his life that will make him want
+to live twenty times as much, it would not only be cheaper, but it would
+work better than paying him twice as much wages.
+
+Efficiency is based on news. Put before a man's life twenty times as
+much to live for and to work for, and he will do at least, well--twice
+as much work.
+
+If a man has a big man's thing or object in view, he can do three times
+as much work. If the little thing he has to do, and keep doing, is seen
+daily by him as a part of a big thing, the power and drive of the big
+thing is in it, the little thing becomes the big thing, seems big while
+he is doing it every minute. It makes it easier to do it because it
+seems big.
+
+The little man becomes a big man.
+
+From the plain, practical point of view, it is the idealist in
+business, the shrewd, accurate, patient idealist in modern business who
+is the man of economic sense. The employer who can put out ideals in
+front of his people, who can make his people efficient with the least
+expense, is the employer who has the most economic sense.
+
+The employer who is a master at supplying motives to people, who manages
+to cut down through to the quick in his employees, to the daily motives,
+to the hourly ideals, the hourly expectations with which they work, is
+the employer who already takes the lead, who is already setting the pace
+in the twentieth-century business world.
+
+Possibly you have noticed this trait in the great employers or, at
+least, in the great managers of employers?
+
+You are going, for instance, through a confectionery shop. As you move
+down the long aisles of candy machines you hear the clock strike eleven.
+Suddenly music starts up all around you and before your eyes four
+hundred girls swing off into each other's arms. They dance between their
+machines five minutes, and then, demurely, they drop back to their work.
+You see them sitting quietly in long white rows, folding up sweet-meats
+with flushed and glowing cheeks.
+
+Is this sentiment or is it cold businesslike efficiency?
+
+The more sentiment there is in it, I think, the more efficient it is and
+the better it works.
+
+"Business is not business."
+
+One need not quarrel about words, but certainly, whatever else business
+is, it is not business. It would be closer to the facts to call business
+an art or a religion, a kind of homely, inspired, applied piety, based
+upon gifts in men which are essentially religious gifts; the power of
+communion in the human heart, the genius for cultivating companionship,
+of getting people to understand you and understand one another and do
+team work. The bed-rock, the hard pan of business success lies in the
+fundamental, daily conviction--the personal habit in a man of looking
+upon business as a hard, accurate, closely studied, shrewd human art, a
+science of mutual expectation.
+
+I am not saying that I would favour all employers of young women having
+them, to-morrow morning at eleven o'clock, swing off into each other's
+arms and dance for five minutes. The value of the dance in this
+particular case was that the Firm thought of the dancing itself and was
+always doing things like it, that everybody knew that the Firm, up in
+its glass office, felt glad, joined in the dance in spirit, enjoyed
+seeing the girls caught up for five minutes in the joy and swing of a
+big happy world full of sunshine and music outside, full of buoyant and
+gentle things, of ideals around them which belonged to them and of which
+they and their lives were a part.
+
+When we admit that business success to-day turns or is beginning to turn
+on a man's power of getting work out of people, we admit that a man's
+power of getting work out of people, his business efficiency, turns on
+his power of supplying his people with ideals.
+
+Ideals are news.
+
+You come on a man who thinks he is out of breath and that he cannot
+possibly run. You happen to be able to tell him that some dynamite in
+the quarry across the road is going to blow the side of the hill out in
+forty-five seconds and he will run like a gazelle.
+
+You tell a man the news, the true news that his employees are literally
+and honestly finding increased pay or promotion, either in their own
+establishment or elsewhere for every man they employ, as fast as he
+makes himself fit, and you have created a man three times his own size
+before your own eyes, all in a minute. And he begins working for you
+like a man three times his own size, and not because he is getting more
+for it, but because he suddenly believes in you, suddenly believes in
+the world and in the human race he belongs to.
+
+To make a man work, say something to him or do something to him which
+will make him swing his hat for humanity, and give three cheers (like a
+meeting of workmen the other day): "Three cheers for God!"
+
+There is a well-known firm in England which has the best labour of its
+kind in the world, because the moment the Firm finds that a man's skill
+has reached the uttermost point in his work, where it would be to the
+Firm's immediate interests to keep him and where the Firm could keep on
+making money out of him and where the man could not keep on growing,
+they have a way of stepping up to such a man (and such things happen
+every few days), and telling him that he ought to go elsewhere, finding
+him a better place and sending him to it. This is a regular system and
+highly organized. The factory is known or looked upon as a big family or
+school. There are hundreds of young men and young women who, in order to
+get in and get started, and merely be on the premises of such a factory,
+would offer to work for the firm for nothing. The Factory, to them, is
+like a great Gate on the World.
+
+It is its ideals that have made the factory a great gate on the World.
+
+And ideals are news. Ideals are news to a man about himself. News to a
+man about himself and about what he can be, is gospel.
+
+And a factory with men at the top who have the brains about human nature
+to do things like this, men who can tell people news about themselves,
+all day, every day, all the week, like a church--let such a factory, I
+say, for one, have a steeple with chimes in it, if it wants to, and be
+counted with the other churches!
+
+People have a fashion of speaking of a man's ideals in a kind of weak,
+pale way, as if ideals were clouds, done in water-colour by schoolgirls,
+as if they were pretty, innocent things, instead of being fierce,
+splendid, terrific energies, victorious, irrevocable in human history,
+trampling the earth like unicorns, breathing wonder, deaths, births upon
+the world, carrying everything before them, everywhere they go. These
+are ideals! This may not be the way ideals work in a moment or in a
+year, but it is the way they work in history, and it is the way they
+make a man feel when he is working on them. It is what they are for, to
+make him feel like this, when he is working on them. With the men who
+are most alive and who live the longest, the men who live farther ahead
+and think in longer periods of time, the energies in ideals function as
+an everyday matter of course.
+
+I wish people would speak oftener of a man's motives, what he lives for,
+as his motive powers. They generally speak of motives in a man as if
+they were a mere kind of dead chart or spiritual geography in him, or
+clock-hand on him or map of his soul. The motives and desires in a man
+are the motors or engines in him, the central power house in a man, the
+thing in him that makes him go.
+
+All a man has to do to live suddenly and unexpectedly a big life is to
+have suddenly a big motive.
+
+Anybody who has ever tried, for five minutes, a big motive, ever tried
+working a little happiness for other people into what he is doing for
+himself, for instance, if he stopped to think about it and how it worked
+and how happy it made him himself, would never do anything in any other
+way all his life. It is the big motives that are efficient.
+
+
+
+
+PART TWO
+
+NEWS AND MONEY
+
+
+I think it was Sir William Lever who remarked (but I have heard in the
+last two years so many pearls dropped from the lips of millionaires that
+I am not quite sure) that the way to tell a millionaire, when one saw
+one, was by his lack of ready money. He added that perhaps a surer way
+of knowing a millionaire, when one saw one, was by his lack of ideas.
+
+My own experience is that neither of these ways works as well as it used
+to. I very often meet a man now--a real live millionaire, no one would
+think it of.
+
+One of them--one of the last ones--telegraphed me from down in the
+country one morning, swung up to London on a quick train, cooped me up
+with him at a little corner table in his hotel, and gave me more ideas
+in two hours than I had had in a week.
+
+I came away very curious about him--whoever he was.
+
+Not many days afterward I found myself motoring up a long, slow hill,
+full of wind and heather, and there in a stately park with all his
+treetops around him, and his own blue sky, in a big, beautiful, serene
+room, I saw him again.
+
+He began at once, "Do you think Christ would have approved of my house?"
+
+His five grown sons were sitting around him but he spoke vividly and
+directly and like a child, and as if he had just brushed sixty years
+away, and could, any time.
+
+I said I did not think it fair to Christ, two thousand years off, to ask
+what he would have thought of a house like his, now. The only fair
+thing to do would be to ask what Christ would think if He were living
+here to-day.
+
+"Well, suppose He had motored over here with you this afternoon from
+---- Manor, and spent last night with you there, and talked with you and
+with ---- and had seen the pictures, and the great music room and
+wandered through the gardens, and suppose that then He had come through
+on his way up, all those two miles of slums down in ---- seen all those
+poor, driven, crowded people, and had finally come up here with you to
+this big, still, restful place two thousand people could live in, and
+which I keep all to myself. You don't really mean to say, do you, that
+He would approve of my living in a house like this?"
+
+I said that I did not think that Christ would be tipped over by a house
+or lose his bearings with a human soul because he lived in a park. I
+thought He would look him straight in the eyes.
+
+"But Christ said, 'He that loseth his life shall save it!'"
+
+"Yes, but He did not intend it as a mere remark about people's houses."
+
+It did not seem to me that Christ meant simply giving up to other people
+easy and ordinary things like houses or like money, but that He meant
+giving up to others our motives, giving up the deepest, hardest things
+in us, our very selves to other people.
+
+"And so you really think that if Christ came and looked at this house
+and looked at me in it, He would not mind?"
+
+"I do not know. I think that after He had looked at your house He would
+go down and look at your factory, possibly. How many men do you employ?"
+
+"Sixteen hundred."
+
+"I think He would look at them, the sixteen hundred men, and then He
+would move about a little. Very likely He would look at their wives and
+the little children."
+
+He thought a moment. I could see that he was not as afraid of having
+Christ see the factory as he was of having Him see the house.
+
+I was not quite sure but I thought there was a little faint gleam in his
+eye when I mentioned the factory.
+
+"What do you make?" I asked.
+
+He named something that everybody knows.
+
+Then I remembered suddenly who he was. He was one of the men I had first
+been told about in England, and the name had slipped from me. He had
+managed to do and do together the three things one goes about looking
+for everywhere in business--what might be called the Three R's of great
+business (though not necessarily R's). (1) He had raised the wages of
+his employees. (2) He had reduced prices to consumers. (3) He had
+reduced his proportion of profit and raised the income of the works, by
+inventing new classes of customers, and increasing the volume of the
+business.
+
+He had found himself, one day, as most men do, sooner or later, with a
+demand for wages that he could not pay.
+
+At first he told the men he could not pay them more, said that he would
+have to close the works if he did.
+
+He was a very busy man to be confronted with a crisis like this. The
+market was trouble enough.
+
+One morning, when he was up early, and the house was all still and he
+was sitting alone with himself, the thought slipped into his mind that
+there had been several times before in his life when he had sat thinking
+about certain things that could not be done. And then he had got up from
+thinking they could not be done and gone out and done them.
+
+He wondered if he could not get up and go out and do this one.
+
+As he sat in the stillness with a clear road before his mind and not a
+soul in the world up, the thought occurred to him, with not a thing in
+sight to stop it, that he had not really trained himself to be quite
+such an expert in raising wages as he had in some other things.
+
+Perhaps he did not know about raising wages.
+
+Perhaps if he concentrated his imagination as much on getting higher
+wages for his workmen as he had in those early days years before on
+making over all his obstinate raw material into the best cases of ----
+on earth, he might find it possible to get more wages for his men by
+persuading them to earn more and by getting their coöperation in finding
+ways to earn more.
+
+As he sat in the stillness, gradually (perhaps it was the stillness that
+did it) the idea grew on him.
+
+He made up his mind to see what would happen if he worked as hard at
+paying higher wages for three months as he had for three years at making
+raw material into cases of the best----on earth.
+
+Then things began happening every day. One of the most important
+happened to him.
+
+He found that higher wages were as interesting a thing to work on as any
+other raw material had ever been.
+
+He found that a cheap workman as raw material to make a high-priced
+workman out of was as interesting as a case of----.
+
+A year or so after this, there was a strike (in his particular industry)
+of all the workmen in England. They struck to be paid the wages his men
+were paid.
+
+He had been able to do three things he thought he thought he could not
+do. He had succeeded in doing the first, in raising the wages of his
+employees, by thinking up original ways of expressing himself to them,
+and of getting them to believe in him and of making them want to work a
+third harder. At the same time he succeeded in doing the second, in
+reducing the prices to consumers, by inventing new by-products out of
+waste.
+
+He had succeeded in doing the third, in reducing his per cent. of
+profits and increasing his income from the works at the same time, by
+thinking up ways of creating new habits and new needs in his customers.
+
+He had fulfilled, as it seems, the three requisites of a great business
+career. He had created new workmen, invented new things for men and
+women to want, and had then created some new men and women who could
+want them.
+
+Incidentally all the while, day by day, while he was doing these things,
+he had distributed a large and more or less unexpected sum of money
+among all these three classes of people.
+
+Some of this extra money went to his workmen, and some to himself, and
+some to his customers, but it was largely spent, of course, in getting
+business for other manufacturers and in getting people to buy all over
+England, from other manufacturers, things that such people as they had
+never been able before to afford to buy.
+
+ * * * * *
+
+All these things that I have been saying and which I have duly confided
+to the reader flashed through my mind as I stood with my back to the
+fire, realizing suddenly that the man who had done them was the man with
+whom I was talking.
+
+Possibly some little thing was said. I do not remember what. The next
+thing I knew was that, with his five grown sons around him, he returned
+to his attack on his house.
+
+He said some days he was glad it was so far away. He did not want his
+workmen to see it. He did not go to the mill often in his motor-car, not
+when he could help it.
+
+I said that I thought that a man who was doing extraordinary things for
+other people, things that other men could not get time or strength or
+freedom or boldness of mind or initiative to do, that any particular
+thing he could have that gave him any advantage or immunity for doing
+the extraordinary things better, that would give him more of a chance to
+give other people a chance, that the other people, if they were in their
+senses, would insist upon his having these things.
+
+"I think there are hundreds of men in my mill who think that they ought
+to have my motor-car and three or four rooms in this house."
+
+"Are they the most efficient ones?"
+
+"No."
+
+If a man gives over to other people his deepest motives, and if he
+really identifies himself--the very inside of himself with them and
+treats their interests as his interests, the more money he has, the more
+people like it.
+
+"Take me, for instance," I said.
+
+"I have hoped every minute since I knew you, that you were a prosperous
+man. I saw the house and looked around in the park as I motored up with
+joy. And when I came to the big gate I wanted to give three cheers! I
+wish you had stock in the Meat Trust in America, that you could pierce
+your way like a microbe into the vitals, into the inside of the Meat
+Trust in my own country, make a stand in a Directors' Meeting for ninety
+million people over there, say your say for them, vote your stock for
+them, say how you want a Meat Trust you belong to, to behave, how you
+want it to be a big, serious, business institution and not a humdrum,
+mechanical-minded hold-up anybody could think of--in charge of a few
+uninteresting, inglorious men--men nobody really cares to know and that
+nobody wants to be like ... when I think of what a man like you with
+money can do ...!
+
+"Am I not tired every day, are you not tired, yourself, of going about
+everywhere and seeing money in the hands of all these second-class,
+socially feeble-minded men, of seeing columns in the papers of what such
+men think, of having college presidents, great universities, domes,
+churches and thousands of steeples all deferring to them and bowing to
+them, and all the superior, live, interested people ringing their door
+bells for their money waiting outside on benches for what they think?"
+
+I do not believe that Christ came into the world, two thousand years
+ago, to say that only the men who have minds of the second class, men
+who are not far-sighted enough in business to be decently unselfish in
+this world, should be allowed to have control of the money and of the
+peoples' means of living in it.
+
+We are living in an age of big machines and big, inevitable
+aggregations, and to say in an age like this, and above all, to get it
+out of a Bible, or put it into a hymn book or make a religion of it,
+that all the first class minds of the world--the men who see far enough
+to be unselfish, should give over their money to second-class men, is
+the most monstrous, most unbelieving, unfaithful, unbiblical,
+irreligious thing a world can be guilty of. The one thing that is now
+the matter with money, is that the second-class people have most of it.
+
+"What would happen if we applied asceticism or a tired, discouraged
+unbelief to having children that we do to having pounds and pence and
+dollars and cents? You would not stand for that would you?"
+
+I looked at his five sons.
+
+"Suppose all the good families of to-day were to take the ground that
+having children is a self-indulgence unworthy of good people; suppose
+the good people leave having children in this world almost entirely to
+bad ones?
+
+"This is what has been happening to money.
+
+"Unbelief in money is unbelief in the spirit. It is paying too much
+attention to wealth to say that one must or that one must not have it."
+
+I cannot recall precisely what was said after this in that long evening
+talk of ours but what I tried to say perhaps might have been something
+like this:
+
+The essence of the New Testament seems to be the emphasis of a man's
+spirit with or without money. Whether a man should be rich or get out of
+being rich and earn the right to be poor (which some very true and big
+men, artists and inventors in this world will always prefer) turns on a
+man's temperament. If a man has a money genius and can so handle money
+that he can make money, and if he can, at the same time, and all in one
+bargain, express his own spirit, if he can free the spirits of other men
+with money and express his religion in it, he should be ostracized by
+all thoughtful, Christian people, if in the desperate crisis of an age
+like this, he tries to get out of being rich.
+
+The one thing a man can be said to be for in this world, is to express
+the goodness--the religion in him, in something, and if he is not the
+kind of man who can express his religion in money and in employing
+labour, then let him find something--say music or radium or painting in
+which he can. It is this bounding off in a world, this making a bare
+spot in life and saying "This is not God, this cannot be God!"--it is
+this alone that is sacriligious.
+
+ * * * * *
+
+It may be that I am merely speaking for myself, but I did discover a man
+on Fleet Street the other day who quite agreed with me apparently, that
+if the thing a man has in him is religion he can put it up or express it
+in almost anything.
+
+This man had tried to express his idea in a window.
+
+He had done a Leonardo da Vinci's "Last Supper," in sugar--a kind of
+bas-relief in sugar.
+
+I do not claim that this kind of foolish, helpless caricature of a great
+spiritual truth filled me with a great reverence or that it does now.
+
+But it did make me think how things were.
+
+If sugar with this man, like money with a banker, was the one logical
+thing the man had to express his religion in, or if what he had had to
+express had been really true and fine, or if there had been a true or
+fine or great man to express, I do not doubt sugar could have been made
+to do it.
+
+One single man with enough money and enough religions skill in human
+nature, who would get into the Sugar Trust with some good, fighting,
+voting stock, who could make the Sugar Trust do as it would be done by,
+would make over American industry in twenty years.
+
+He would have thrown up as on a high mountain, before all American men,
+one great specimen, enviable business. He would have revealed as in a
+kind of deep, sober apocalypse, American business to itself. He would
+have revealed American business as a new national art form, as an
+expression of the practical religion, the genius for real things, that
+is our real modern temperament in America and the real modern
+temperament in all the nations.
+
+Of course it may not need to be done precisely with the Sugar Trust.
+
+The Meat Trust might do it first, or the Steel Trust.
+
+But it will be done.
+
+Then the Golden Rule, one great Golden Rule-machine having been
+installed in our trust that knew the most, and was most known, it could
+be installed in the others.
+
+Religion can be expressed much better to-day in a stock-holder's meeting
+than it can in a prayer-meeting.
+
+Charles Cabot, of Boston, walked in quietly to the Stock-holder's
+Meeting of the Steel Trust one day and with a little touch of
+money--$2,900 in one hand, and a copy of the _American Magazine_ in the
+other, made (with $2,900) $1,468,000,000 do right.
+
+
+
+
+PART THREE
+
+NEWS AND GOVERNMENT
+
+
+
+
+CHAPTER I
+
+OXFORD STREET AND THE HOUSE OF COMMONS
+
+
+Every now and then when I am in London (at the instigation of some
+business man who takes the time off to belong to it), I drop into a
+pleasant but other-worldly and absent-minded place called the House of
+Commons.
+
+I sit in the windows in the smoking-room and watch the faces of the
+members all about me and watch the steamships, strangely, softly,
+suddenly--Shakespeare and Pepys, outside on the river, slip gravely by
+under glass.
+
+Or I go in and sit down under the gallery, face to face with the
+Speaker, looking across those profiles of world-makers in their seats;
+and I watch and listen in the House itself. There is a kind of pleasant,
+convenient, appropriate hush upon the world there.
+
+Wisdom.
+
+The decorous, orderly machinery of knowledge rolls over one--one listens
+to It, to the soft clatter of the endless belt of words.
+
+Every now and then one sees a member in the middle of a speech, or
+possibly in the middle of a sentence, slip up quietly and take a look
+(under glass) at The People, or he uses a microscope, perhaps, or a
+reading glass on The People, Mr. Bonar Law's, Mr. Lloyd George's, Ramsay
+MacDonald's, Will Crook's, or somebody's. Then he comes back gravely as
+if he had got the people attended to now, and finishes what he was
+saying.
+
+It is a very queer feeling one has about the People in the House of
+Commons.
+
+I mean the feeling of their being under glass; they all seem so
+manageable, so quiet and so remote, a kind of glazed-over picture in
+still life, of themselves. Every now and then, of course one takes a
+member seriously when he steps up to the huge showcase of specimen
+crowds, which members are always referring to in their speeches. But
+nothing comes of it.
+
+The crowds seem very remote there under the glass. One feels like
+smashing something--getting down to closer terms with them--one longs
+for a Department Store or a bridge or a 'bus--something that rattles and
+bangs and is.
+
+All the while outside the mighty street--that huge megaphone of the
+crowd, goes shouting past. One wishes the House would notice it. But no
+one does. There is always just the House Itself and that hush or ring of
+silence around it, all England listening, all the little country papers
+far away with their hands up to their ears and the great serious-minded
+Dailies, and the witty Weeklies, the stately Monthlies, and Quarterlies
+all acting as if it mattered....
+
+Even during the coal strike nothing really happened in the House of
+Commons. There was a sense of the great serious people, of the crowds on
+Westminster Bridge surging softly through glass outside, but nothing got
+in. Big Ben boomed down the river, across the pavements, over the
+hurrying crowds and over all the men and the women, the real business
+men and women. The only thing about the House that seemed to have
+anything to do with anybody was Big Ben.
+
+Finally one goes up to Harrod's to get relief, or one takes a 'bus, or
+one tries Trafalgar Square, or one sees if one can really get across the
+Strand or one does something--almost anything to recall one's self to
+real life.
+
+And then, of course, there is Oxford Street.
+
+Almost always after watching the English people express themselves or
+straining to express themselves in the House of Commons, I try Oxford
+Street.
+
+I know, of course, that as an art-form for expressing a great people,
+Oxford Street is not all that it should be, but there is certainly
+something, after all the mooniness and the dim droniness, and
+lawyer-mindedness in the way the English people express themselves or
+think that they ought to express themselves in their house of
+Commons--there is certainly something that makes Oxford Street seem
+suddenly a fine, free, candid way for a great people to talk! And there
+is all the gusto, too, the 'busses, the taxies, the hundreds of
+thousands of men and women saying things and buying things they believe.
+
+Taking in the shops on both sides or the street, and taking in the
+things the people are doing behind the counters, and in the aisles, and
+up in the office windows three blocks of Oxford Street really express
+what the English people really want and what they really think and what
+they believe and put up money on, more than three years of the house of
+Commons.
+
+If I were an Englishman I would rather be elected to walk up and down
+Oxford Street and read what I saw there than to be elected to a seat in
+the House of Commons, and I could accomplish more and learn more for a
+nation, with three blocks of Oxford Street, with what I could gather up
+and read there, and with what I could resent and believe there, than I
+could with three years of the House of Commons.
+
+I know that anybody, of course, could be elected to walk up and down
+Oxford Street. But it is enough for me.
+
+So I almost always try it after the house of Commons.
+
+And when I have taken a little swing down Oxford Street and got the
+House of Commons out of my system a little, perhaps I go down to the
+Embankment, and drop into my club.
+
+Then I sit in the window and mull.
+
+If the English people express themselves and express what they want and
+what they are bound to have, on Oxford Street and put their money down
+for it, so much better than they do in the House of Commons, why should
+they not do it there?
+
+Why should elaborate, roundabout, mysterious things like governments,
+that have to be spoken of in whispers (and that express themselves
+usually in a kind of lawyer-minded way, in picked and dried words like
+wills), be looked upon so seriously, and be taken on the whole, as the
+main reliance the people have, in a great nation, for expressing
+themselves?
+
+Why should not a great people be allowed to say what they are like and
+to say what they want and what they are bound to get, in the way Oxford
+Street says things, in a few straight, clean-cut, ordinary words, in
+long quiet rows of deeds, of buying and selling and acting?
+
+Pounds, shillings, and silence.
+
+Then on to the next thing.
+
+If the House of Commons were more like Oxford Street or even if it had
+suddenly something of the tone of Oxford Street, if suddenly it were to
+begin some fine morning to express England the way Oxford Street does,
+would not one see, in less than three months, new kinds and new sizes of
+men all over England, wanting to belong to it?
+
+Big, powerful, uncompromising, creative men who have no time for
+twiddling, who never would have dreamed of being tucked away in the
+house of Commons before, would want to belong to it.
+
+In the meantime, of course, the men of England who have empires to
+express, are not unnaturally expressing them in more simple language
+like foundries, soap factories around a world, tungsten mines,
+department stores, banks, subways, railroads for seventy nations, and
+ships on seven seas, Winnipeg trolleys and little New York skyscrapers.
+
+Business men of the more usual or humdrum kind could not do it, but
+certainly, the first day that business men like these, of the first or
+world-size class, once find the House of Commons a place they like to be
+in, once begin expressing the genius of the English people in government
+as they are already expressing the genius of the English people in
+owning the earth, in buying and selling, in inventing things and in
+inventing corporations, the House of Commons will cease to be a bog of
+words, an abyss of committees, and legislation will begin to be run like
+a railroad--on a block signal system, rows of things taken up, gone
+over, and finished. The click of the signal. Then the next thing.
+
+I sit in my club and look out of the window and think. Just outside
+thousands of taxies shooting all these little mighty wills of men across
+my window, across London, across England, across the world ... the huge,
+imperious street ... all these men hurling themselves about in it,
+joining their wills on to telephone wires, to mighty trains and little
+quiet country roads, hitching up cables to their wills, and
+ships--hitching up the very clouds over the sea to their wills and
+running a world--why are not men like these--men who have the
+street-spirit in them, this motor genius of driving through to what they
+want, taking seats in the House of Commons?
+
+Perhaps Oxford Street is more efficient and more characteristic in
+expressing the genius and the will of the English people than the House
+of Commons is because of the way in which the people select the men they
+want to express them in Oxford Street.
+
+It may be that the men the people have selected to be at the top of the
+nation's law-making are not selected by as skillful, painstaking, or
+thorough a process as the men who have been selected to be placed at the
+top of the nation's buying and selling.
+
+Possibly the reason the House of Commons does not express the will of
+the people is, that its members are merely selected in a loose, vague
+way and by merely counting noses.
+
+Possibly, too, the men who are selected by a true, honest, direct,
+natural selection to be the leaders and to free the energies and steer
+the work of the people, the men who are selected to lead by being seen
+and lived with and worked with all day, every day, are better selected
+men than men who having been voted on on slips of paper, and having been
+seen in newspaper paragraphs, travel up to London and begin
+thoughtlessly running a world.
+
+The business man drops into the House of Commons after the meeting of
+his firm in Bond Street, Lombard Street, or Oxford Street and takes a
+look at it. He sees before him a huge tool or piece of machinery--a body
+of men intended to work together and to get certain grave, particular,
+and important things done, that the people want done, and he does not
+see how a great good-hearted chaos or welter, a kind of chance national
+Weather of Human Nature like the House of Commons, can get the things
+done.
+
+So he confines himself more and more to business where he loses less
+time in wondering what other people think or if they think at all, cuts
+out the work he sees, and does it.
+
+He thinks how it would be if things were turned around and if people
+tried to get expressed in business in the loose way, the thoughtless
+reverie of voting that they use in trying to get themselves expressed in
+politics.
+
+He thinks the stockholders of the Sunlight Soap Company, Limited, would
+be considerably alarmed to have the president and superintendent and
+treasurer and the buyers and salesmen of the company elected at the
+polls by the people in the county or by popular suffrage. He thinks that
+thousands of the hands as well as the stockholders would be alarmed too.
+It does not seem to him that anybody, poor or rich, employer or
+employee, in matters of grave personal concern, would be willing to
+trust his interest or would really expect the people, all the people as
+a whole, to be represented or to get what they wanted, to act definitely
+and efficiently through the vague generalizations of the polls. Perhaps
+a natural selection, a dead-earnest rigorous, selection that men work
+on nine hours a day, an implacable, unremitting process during working
+hours, of sorting men out (which we call business), is the crowd's most
+reliable way of registering what it definitely thinks about the men it
+wants to represent it. Business is the crowd's, big, serious, daily
+voting in pounds, shillings, and pence--its hour to hour, unceasing,
+intimate, detailed labour in picking men out, in putting at the top the
+men it can work with best, the men who most express it, who have the
+most genius to serve crowds, to reveal to crowds their own minds, and
+supply to them what they want.
+
+As full as it is--like all broad, honest expressions, of human
+shortcomings and of things that are soon to be stopped, it does remain
+to be said that business, in a huge, rough way, daily expressing the
+crowds as far as they have got--the best in them and the worst in them,
+is, after all, their most faithful and true record, their handwriting.
+Business is the crowds' autograph--its huge, slow, clumsy signature upon
+our world.
+
+Buying and selling is the life blood of the crowds' thought, its big,
+brutal daily confiding to us of its view of human life. What do the
+crowds, poor and rich, really believe about life? Property is the last
+will and testament of Crowds.
+
+The man-sorting that goes on in distributing and producing property is
+the Crowd's most unremitting, most normal, temperamental way of
+determining and selecting its most efficient and valuable leaders--its
+men who can express it, and who can act for it.
+
+This is the first reason I would give against letting the people rely on
+having a House of Commons compel business men to be good.
+
+Men who meet now and again during the year, afternoons or evenings, who
+have been picked out to be at the top of the nation's talking, by a
+loose absent-minded and illogical paper-process, cannot expect to
+control men who have been picked out to be at the top of a nation's
+buying and selling, by a hard-working, closely fitting, logical
+process--the men that all the people by everything they do, every day,
+all day, have picked out to represent them.
+
+Any chance three blocks of Oxford Street could be relied on to do
+better.
+
+Keeping the polls open once in so often, a few hours, and using hearsay
+and little slips of paper--anybody dropping in--seems a rather fluttery
+and uncertain way to pick out the representatives of the people, after
+one has considered three blocks of Oxford Street.
+
+The next thing the crowd is going to do in getting what it wants from
+business men is to deal directly with the business men themselves and
+stop feeling, what many people feel partly from habit, perhaps, that the
+only way the crowd can get to what it wants is to go way over or way
+back or way around by Robin Hood's barn or the House of Commons.
+
+But there is a second reason:
+
+The trouble is not merely in the way men who sit in the House of Commons
+are selected. The real deep-seated trouble with the men who sit in the
+House of Commons is that they like it. The difficulty (as in the
+American Congress too) seems to be something in the men themselves. It
+lies in what might be called, for lack of a better name, perhaps, the
+Hem and Haw or Parliament Temperament.
+
+The dominating type of man in all the world's legislative bodies, for
+the time being, seems to be the considerer or reconsiderer, the man who
+dotes on the little and tiddly sides of great problems. The greatness of
+the problem furnishes, of course, the pleasant, pale glow, the happy
+sense of importance to a man, and then there is all the jolly littleness
+of the little things besides--the little things that a little man can
+make look big by getting them in the way of big ones--a great nation
+looking on and waiting.... For such a man there always seems to be a
+certain coziness and hominess in a Legislative Body....
+
+As a seat in the House of Commons not unnaturally--every year it is
+hemmed or hawed in, gets farther and farther away from the people, it is
+becoming more and more apparent to the people every year that the
+Members of their House of Commons as a class are unlikely to do anything
+of a very striking or important or lasting value in the way of getting
+business men to be good.
+
+The more efficient and practical business men are coming to suspect that
+the members of the House of Commons, speaking broadly, do not know the
+will of the people, and that they could not express it in creative,
+straightforward and affirmative laws if they did.
+
+
+
+
+CHAPTER II
+
+OXFORD STREET HUMS. THE HOUSE HEMS
+
+
+But it is not only because the members of the House of Commons are
+selected in a vague way or because they are a vague kind of men, that
+they fail to represent the people.
+
+The third reason against having a House of Commons try to compel
+business men to be good, by law, is its out-of-the-way position.
+
+The out-of-the-way position that a Parliament occupies in getting
+business men to be good, can be best considered, perhaps, by admitting
+at the outset that a government really is one very real and genuine way
+a great people may have of expressing themselves, of expressing what
+they are like and what they want, and that business is another way.
+
+Then the question narrows down. Which way of expressing the people is
+the one that expresses them the most to the point, and which expresses
+them where their being expressed counts the most?
+
+The people have a Government. And the people have Business.
+
+What is a Government for?
+
+What is Business for?
+
+Business is the occupation of finding out and anticipating what the
+wants of the English people really are and of finding out ways of
+supplying them.
+
+The business men on Oxford Street hire twenty or thirty thousand men and
+women, keep them at work eight or nine hours a day, five or six days in
+a week, finding out what the things are that the English people want
+and reporting on them and supplying them.
+
+They are naturally in a strategic position to find out, not only what
+kinds of things the people want, but to find out, too, just how they
+want the things placed before them, what kind of storekeepers and
+manufacturers, salesmen and saleswomen they tolerate, like to deal with
+and prefer to have prosper.
+
+And the business men are not only in the most strategic and competent
+position to find out what the people who buy want, but to find out too,
+what the people who sell want. They are in the best position to know,
+and to know intimately, what the salesmen and saleswomen want and what
+they want to be and what they want to do or not do.
+
+They are in a close and watchful position, too, with regard to the
+conditions in the factories from which their goods come and with regard
+to what the employers, stockholders, foremen and workmen in those
+factories want.
+
+What is more to the point, these same business men, when they have once
+found out just what it is the people want, are the only men who are in a
+position, all in the same breath, without asking anybody and without
+arguing with anybody, without meddling or convincing anybody--to get it
+for them.
+
+Finding out what people want and getting it for them is what may be
+called, controlling business.
+
+The question not unnaturally arises with all these business men and
+their twenty or thirty thousand people working with them, eight or nine
+hours a day, five or six days a week, in controlling business, why
+should the members of the House of Commons expect, by taking a few
+afternoons or evenings off for it, to control business for them?
+
+If I were an employee and if what I wanted to do was to improve the
+conditions of labour in my own calling, I do not think I would want to
+take the time to wait several months, probably, to convince my member of
+Parliament, and then wait a few months more for him to convince the
+other members of Parliament, and then vote his one vote. I would rather
+deal directly with my employer.
+
+If my employer is on my back and if I can once get the attention of my
+employer himself, as to where he is and as to how he is interrupting
+what I am doing for him--if I once get his attention and once get him to
+notice my back, he can get down. No one else can get down for him and no
+one else, except by turning a whole nation all around, can make him get
+down. Why should a man bother with T.P.'s _Weekly_ or with Horatio
+Bottomley or with the _Daily Mail_ or the _Times_, with a score of other
+people's by-elections all over England to lift his own employer off his
+back?
+
+There is a very simple rule for it.
+
+The way to lift one's employer off one's back is to make one's back so
+efficient that he cannot afford to be on it.
+
+The first thing I would do would be to see if I could not persuade my
+employer to take steps to train me and to make me efficient, himself.
+And perhaps the second thing I would try to do would be to wake my
+trades union up, to get my trades union to consent to let me want to try
+to be efficient and work as hard as I can, or to consent to my
+employer's hiring engineers to make me efficient. I would try to get my
+trades union to be interested in hiring itself some special expert like
+Frederick Taylor, some specialist in making a man do three times as much
+work with the same strength, making him three times as valuable for his
+employer and three times as fit and strong for himself.
+
+This is what I would do if I wanted to make my employer good. I would be
+so good that he could not afford not being good too.
+
+If I were an employer, on the other hand, and understood human nature,
+and knew enough about psychology to found a great business house and
+wanted to make my employee good, or make him work three times as hard
+for me, with three times the normal strength, day by day, and have a
+normal old age to look forward to, I do not think I would wait for the
+House of Commons to butt in and pension him. It seems to me that I would
+be in a position to do it more adequately, more rapidly, and do it with
+more intimate knowledge of economy than the House of Commons could. And
+I would not have to convince several hundred men, men from rural
+counties, how I could improve my factory and get them to let me improve
+it. I could do it quietly by myself.
+
+In any given industrial difficulty, there is and must be a vision for
+every man, a vision either borrowed for him or made for him by some one
+else, or a vision he has made for himself, that fits in just where he
+is. In the last analysis our industrial success is going to lie in the
+sense of Here, and Me, and Now, raised to the n-th power, in what might
+be called a kind of larger syndicalism.
+
+The typical syndicalist, instead of saying, as he does to-day, "We will
+take the factories out of our employers hands and run them ourselves,"
+is going to say, "We will make ourselves fit to run the factories
+ourselves."
+
+What would please the employers more, give them a general, or national
+confidence in trying to run business and improve the conditions of work
+to-day, than to have their employees, suddenly, all over the nation,
+begin doing their work so well that they would be fit to run the
+factories?
+
+What is true of employers and employees in factories is still more true
+of the employers and employees in the great retail stores. If there is
+one thing rather than another the business men and women on Oxford
+Street, the managers, floor walkers and clerks all up and down the
+street are really engaged in all day all their lives, it is what might
+be called a daily nine-hour drill in understanding people. Why should
+employers and employees like these--experts in human nature--men who
+make their profession a success by studying human nature, and by working
+in it daily, call in a few drifting gentlemen from the House of Commons
+and expect them to work out their human problems better than they can do
+it?
+
+Employers and clerks in retail stores are the two sets of people in all
+the world most competent to study together the working details of human
+nature, to act for themselves in self-respecting man-fashion and without
+whining at a nation.
+
+Who that they could hope to deal with and get what they want from, could
+know more about human nature than they do? Are they not the men of all
+others, all up and down that little strip of Oxford Street, who devote
+their entire time to human nature? They are in the daily profession of
+knowing the soonest and knowing the most about what people are like, and
+about what people will probably think. They are intimate with their
+peccadillos in what they want to wear and in what they want to eat; they
+have learned their likes and dislikes in human nature; they know what
+they will support and what they will defy in human nature, in clerks,
+and in stores, and in storekeepers.
+
+And these things that they have learned about human nature (in
+themselves and other people) they have learned not by talking about
+human nature but by a grim daily doing things with it.
+
+These things being so, it would almost seem that these people and people
+like them were qualified to act, and as they happen to be in the one
+strategic position, both employers and employees alike, to act and to
+act for themselves and act directly and act together, it will not be
+very long, probably, before the nation will be very glad to have them do
+it.
+
+It is likely to be seen very soon (at least by all skilled Labour and
+all skilled Capital) that running out into the street and crying "Help!"
+and calling in some third person to settle family difficulties that can
+be better settled by being faced and thought out in private, is an
+inefficient and incompetent thing to do.
+
+And for the most part it is going to be only in the more superficial,
+inefficient, thoughtless industry that men, either employers or
+employed, will be inclined to leave their daily work, run out wildly and
+drag in a House of Commons to help them to do right.
+
+I am only speaking for myself but certainly if I were an employer or an
+employee, I would not want to wait for an election a year away or to
+wait for the great engineering problem of compelling my member of
+Parliament by my one vote to act for me.
+
+Perhaps workingmen in England and America are deceived about the value
+of voting as a means of improving conditions of workingmen. Possibly
+women are deceived about the value of voting as a means of improving the
+conditions of working women.
+
+Possibly a woman could do more behind a counter or by buying a store
+than by voting to have some man she has read about in a paper, improve
+business by talking about it in the House of Commons.
+
+ * * * * *
+
+There is also a kind of program or vision of action one can use as a
+customer as well as an employer or employee.
+
+
+I might speak for myself.
+
+I have about so much money I spend every year in buying things. I have
+proposed to study with my money every firm on which I spend it. I
+propose to take away my trade from the firm that does the least as it
+should and give it to the firm that does the most as it should. I will
+vote with my entire income and with every penny I save for the kind of
+employers I believe in and that I want, for the kind of employers who
+can earn and deserve and enjoy and keep the kind of salesmen and
+saleswomen I choose to do business with.
+
+All the year round, every firm with which I deal, I am going to study
+not only with my mind but with my money. I will proceed to take my
+trade away from the big employers who think that I want shoddy goods or
+who think that I want or am willing to trade with saleswomen who would
+let an employer impose on them, saleswomen that he thinks he can afford
+to impose upon. I will proceed to vote with my money, with every penny I
+have in the world, and I will earn more that I may vote more, for the
+kind of employer with whom I like to trade. And there shall not be a
+man, woman, or child of my acquaintance, if I can help it, or of my
+family's acquaintance who shall not know who these employers are by name
+and by address, the employers that I will trade with and the employers
+that I will not.
+
+This is my idea as a customer, as a member of the public, of the way for
+a people to express itself and to get what it wants.
+
+What I want may be said to be a kind of news, news about me so far as I
+go, as one member of the public. As I am only one person every item of
+the news about me must be put where it works. I will deal directly with
+the news of what I want and I will convey that news, not to the House of
+Commons but to the men who have what I want and who can give it to me
+when they know it.
+
+News is the real government now and always of this world.
+
+When one has made up one's mind to tell this news, obviously the best
+art-form for telling news to employers and business men--the news of
+what we want and what we do not want and of what we want in them as well
+as in the things they sell, is to tell them the news in the language
+they have studied most, tell it to them in pounds, shillings, dollars,
+and cents, and by trading somewhere else.
+
+The gospel-bearing value, the news that one can get into a man's mind
+with one dollar, the news that he can be made to see and act on for one
+dollar--well, thinking of this some days, makes for me, at least, going
+up and down the Main Street of the World feeling my purse snuggling in
+my pocket, and all the people I can step up to with my purse and tell
+so many dollars' worth of news to, tell that dollar's worth of gospel to
+about the world--makes going up and down with a dollar on a big business
+street, and spending it or not spending it, feel like a kind of chronic,
+easy, happy, going to Church. One always has a little money in one's
+pocket that one spends or that one won't spend, and sometimes even not
+spending a dollar, practised by some people, at just the right moment
+and in just the right way, can be made to mean as much and do as much
+with a world as spending a thousand dollars would without any meaning
+put into it.
+
+Sometimes I even go into a store on purpose, a certain kind of store I
+know will try to cheat me in a certain way, let them look a minute at
+the dollar they cannot have. Then I walk out with it quietly.
+
+I have said that the life-blood of my convictions shall circulate in my
+money and if I cannot express my soul, my religion, my gospel or news
+for this world, news about what I want and about what I will have in a
+world, if I cannot make every dollar, every shilling I earn, go through
+the world and sing my own little world-song in it, may I never have
+another shilling or earn another dollar as long as I live!
+
+The very sight of a dollar now whenever I see one once more, fills me
+with deep, hopeful working joy, thinking of what a bargain it is and how
+I can use it twice over, thinking of the dollar's worth of news, to say
+nothing of the dollar's worth of things that belong with a dollar!
+
+ * * * * *
+
+For some generations, now, we have tried to make people good in a vague,
+general way, by using priests, sacraments and confessional boxes. For
+some centuries we have been trying to make people good with lawyers and
+juries and ballot boxes. We are now to try, at last, religion or gospel
+or news or ideals--practical, shrewd aimed ideals, that is, news to a
+man about himself or news about the man from the man himself to us. In
+everything a man does he is expressing to us this news about himself,
+and about his world, and about his God. We are all telling news about
+the world and about ourselves all the time and we are all in a position
+for news all the time.
+
+What is it from hour to hour and day to day that we will do and we will
+not do?
+
+This news about us is the religion in us.
+
+The average man is coming to have very accurate ideas of late as to just
+where his religion is located. He has come to see that real religion in
+a man, very conveniently located (immediately at hand in him and
+personally directed), is his own action, his own divine "I will" or "I
+won't."
+
+He has come to be deeply attracted by this idea of a religion for every
+man just where he is, fitted on patiently, cheerfully, to just where he
+is, every day all day, his glorious, still, practical, good-natured,
+godlike "I will" and "I won't "--or News about himself.
+
+
+
+
+CHAPTER III
+
+PRESIDENT WILSON AND MOSES
+
+
+We are deeply interested in the United States just now, in seeing what
+will be the fate of President Wilson's government in getting men to be
+good. The fate of a government in 1913 may be said to stand on the
+government's psychology or knowledge of human nature or of what might be
+called human engineering, its mastery of the principles of lifting over
+in great masses heavy spiritual bodies, like people, swinging great
+masses of people's minds over as on some huge national derrick up on The
+White House, from one lookout on life to another.
+
+There are certain aspects of human nature when power is being applied to
+it in this way, and when it is being got to be good, that may not be
+beside the point.
+
+If one could drop in on a government and have a little neighbourly chat
+with it, as one was going by, I think I would rather talk with it
+(especially our government, just now), about Human Nature than about
+anything.
+
+I would have to do it, of course, in what might seem to a government to
+be a plain and homely way.
+
+I would ask the government what it thought of two or three observations
+I have come to lately about the way that human nature works, when people
+are getting it to be good. What a government thinks about them might
+possibly prove before many months to be quite important to It.
+
+The first observation is this:
+
+The reason that the average bachelor is a bachelor is that he spends the
+first forty-five years of his life in picking out women he will not
+marry.
+
+Possibly it is because many people are following the same principle in
+trying to be good and in getting other people to be good that they make
+such poor work of it.
+
+Possibly the main reason why there are so many wicked people or seem to
+be, in proportion, among the Hebrews in the Old Testament, is that Moses
+was a lawyer and that he tried to start off a great people with the Ten
+Commandments, that is, a list of nine things they must never do any
+more, and of one that they must.
+
+Some of us who have tried being good, have noticed that when we have hit
+it off, being good (at least with us) consists in being focused, in
+getting concentrated, in getting one's attention to what one really
+wants to do.
+
+Moses' idea when he started his government, the idea of getting people
+concentrated on not getting concentrated on nine things, was not
+conducive to goodness. The fundamental principle Moses tried to make the
+people good with was a contradiction in terms. It is a principle that
+would make wicked people out of almost anybody. It is not a practicable
+principle for a government to rely on in getting people to be good. It
+did not work with the people in the Old Testament and it has never
+worked with people since.
+
+It does not call people out, in getting them to take up goodness, to
+point out to them nine places not to take hold of and one where they
+will be allowed to take hold, if they know how.
+
+All that one has to do to see how true this is, is to observe the groups
+or classes of people who are especially not what they should be. The
+people who never get on morally (as different as they may be in most
+things and in the fields of their activity) all have one illusion in
+common. There is one thing they always keep saying when any new hopeful
+person tries once more to get them to be good.
+
+They say (almost as if they had a phonograph) that they try to be good
+and cannot do it.
+
+And this is not true.
+
+When a man says he tries to be good and cannot do it, if he sits down
+and thinks it over he finds, generally, he is not trying to be good at
+all. He is trying to be not bad.
+
+A man cannot get himself reformed, by a negative process, by being not
+bad, and it is still harder for him and for everybody, when other people
+try to do it--those who are near him, and it is still, still harder for
+a President down in Washington to do it.
+
+An intelligent, live man or business corporation cannot be got to keep
+up an interest very long in being not bad. Being not bad is a glittering
+generality. It is like being not extravagant or economical.
+
+Most people who have ever tried to attain in a respectable degree to a
+pale little neuter virtue like economy, and who have reflected upon
+their experiences, have come to conclusions that may not be very far
+from the point in a fine art like getting one's self to be good or
+getting other people to be good.
+
+To concentrate on being economical by going grimly down the street,
+looking at the shop windows, looking hard at miles of things one will
+not buy, cannot be said to be a practicable method of attaining economy.
+
+The real artist, in getting himself to be good, proceeds to upon the
+opposite principle. Even if the good thing he tries for is merely a
+negative good thing like economy, he instinctively seeks out some
+positive way of getting it.
+
+A man who is cultivating the art of getting himself to be economical, or
+of getting his wife to be economical, does not make a start by sitting
+down with a pencil and making out a list, by concentrating his mind on
+rows of things that he and his family must get along without. He knows a
+better way. He goes downtown with his entire family, takes them into a
+big shop and sits down with them and listens to a Steinway Grand he
+cannot get. As he listens to it long enough, he thinks he will get it.
+
+Then a subtle, spiritual change passes over him and over his family
+while they listen. He would not have said before he started that sitting
+down and thinking of things he could get along without--making lists in
+his mind of things that he must not have--could ever be in this world a
+happy, even an almost thrilling experience. But as a matter of fact, as
+he sits by the piano and listens, he finds himself counting off
+economies like strings of pearls, and he greets each new self-sacrifice
+he can think of with a cheer. While the Steinway Grand fills the room
+with melody all around him, there he actually is sitting, and having the
+time of his life dreaming of the things he can get along without!
+
+When he goes home, he goes home thinking. And the family all go home
+thinking.
+
+Then economy sets in. The reason most people make a failure of their
+economy is that they are not artistic with it, they do not enjoy it.
+They do not pick out anything to enjoy their economy with.
+
+With some people an automobile would work better than a Steinway Grand
+and there are as many ways, of course, of practising the Steinway Grand
+principle in not being bad as there are people, but they all consist
+apparently in selecting some big, positive thing that one wants to do,
+which logically includes and bundles all together where they are
+attended to in a lump, all the things that one ought not to do.
+
+Most sins (every one who has ever tried them knows this) most sins are
+not really worth bothering with, each in detail, even the not-doing them
+and the most practical, firm method of getting them out of the way
+(thousands of them at once, sometimes, with one hand) is to have
+something so big to live for that all the things that would like to get
+in the way, and would like to look important, look, when one thinks of
+it, suddenly small.
+
+The distinctive, preëminent, official business for the next four years,
+of making small things in this country look small and of gently,
+quietly making small men feel small, has been assigned by our people
+recently, to Mr. Woodrow Wilson.
+
+Now it naturally seems to some of us, the best way for Mr. Wilson's
+government to do in getting the Trusts to give up lying and stealing, is
+going to be to place before them quietly a few really big, interesting,
+equally exciting things that Trusts can do, and then dare them, as in
+some great game or tournament of skill--all the people looking on--dare
+them, challenge them like great men, to do them.
+
+There are three ideas President Wilson may have of the government's
+getting people to be good.
+
+First, not letting people be bad. (Moses.)
+
+Second, being good for them. (Karl Marx.)
+
+Third, letting them be good themselves. (Any Democrat.)
+
+The first of these ideas means government by Prison. The second, means
+government by Usurpation, that is, the moment a man amounts to enough to
+choose to do right or do wrong of his own free will, the moment he is a
+man, in other words, being so afraid of him and of his being a man, that
+we all, in a kind of panic, shove into his life and live it for
+him--this is Socialism, a scared machine that scared people have
+invented for not letting people choose to do right because they may
+choose to do wrong.
+
+The third, letting people be good themselves, letting them be
+self-controlling, self-respecting, self-expressing or voluntarily good
+people, is democracy, a machine for letting men be men by trying it.
+
+Moses was the inventor of a kind of national moral-brake system, a
+machine for stopping people nine times out of ten. The question that
+faces President Wilson just now, while the world looks on is, "Is a
+government or is it not a moral-brake system--a machine for stopping
+people nine times out of ten?"
+
+There is a considerable resemblance between Moses' position and the new
+President's in the United States. When Moses looked around on the things
+he saw the men around him doing, and took the ground that at least nine
+out of ten of the things should be stopped, he was academically correct.
+And so, also, President Wilson, gazing at the business of this country
+to-day, at nine out of ten of the humdrum thoughtless things that trusts
+and corporations have been doing, will be academically correct in
+telling them to stop, in having his little, new, helpless, unproved,
+adolescent government stand up before all the people and speak in loud,
+beautiful, clear accents and (with its left fist full of prisons, fines,
+lawyers, of forty-eight legislatures all talking at once) bring down its
+right fist as a kind of gavel on the world and say to these men, before
+all the nations, that nine of the things they are doing must be stopped
+and that one of the things, if they happen to able be to think out some
+way of keeping on doing it--nobody will hurt them.
+
+But the question before President Wilson, to-day, with all our world
+looking on, is not whether he would be right in entering upon a career
+of stopping people. The real and serious question is, does stopping
+people stop them? And if stopping people does not stop them, what will?
+
+Perhaps the way for a government to stop people from doing things they
+are doing, is to tell them the things it wants done. A government that
+does not express what it wants, that has not given a masterful, clear,
+inspired statement of what it wants--a government that has only tried to
+say what it does not want, is not a government.
+
+The next business of a government is a statement of what it wants.
+
+The problem of a government is essentially a problem of statement.
+
+How shall this statement be made?
+
+
+
+
+CHAPTER IV
+
+THE PRESIDENT SAYS YES AND NO
+
+
+It was not merely because the seventh commandment was negative, but
+because it was abstract that David found it so hard to keep. If the
+seventh commandment (like Uriah's wife) could have had deep blue eyes or
+could have been beautiful to look upon, and, on a particular day in a
+particular place, could have been bathing in a garden, David would have
+found keeping it a very different matter. The tendency to make a statue
+of purity as a lovely female figure carries us a little further in moral
+evolution, than the moral statement that Moses had managed to get, and
+it was further toward the concrete, but it was not far enough for a real
+artist or man who does things.
+
+One of the things about the real artist that makes him an artist, is
+that he is always and always has been and always will be profoundly
+dissatisfied with a statue of a female figure as an emblem of purity. He
+challenges the world, he challenges God, he challenges himself, he
+challenges the men and women about him when he is being put off with a
+Statue as an emblem of purity. He demands, searches out, interprets,
+creates something concrete and living to express his idea of purity.
+
+How can President Wilson, in getting the Trusts not to be corrupt, in
+trying to win them--how can President Wilson make the law alluring? How
+can he make the People have a Low Voice?
+
+A great deal if not nearly everything depends in tempting business men
+to be good, upon the tone in which they are addressed. Every government,
+like every man, soon comes to have its own characteristic tone in
+addressing the people. And, as a matter of fact, it is almost always the
+tone in a government, like the voice in a man, which tells us the most
+definitely what it is like, and is the most intimate and effective
+expression of what it wants and is the most practical way of getting
+what it wants. Everybody has noticed that a man's voice works harder for
+him, works more to the point for him in getting what he wants than his
+words do. It is his voice that makes people know him, that makes them
+know he means what he says. It is his voice that tells them whether he
+is in the habit of meaning what he says, and it is his voice that tells
+them whether he is in habit of getting what he wants, and of knowing
+what to do with what he wants when he gets it.
+
+A government does not need to say very much if it has the right tone.
+
+The tone of a government is the government.
+
+If President Wilson is going to succeed in tempting business men to be
+good, he is going to do it, some of us think, by depending on three
+principles.
+
+These three principles, like all live, active principles, may be stated
+as three principles or as three personal traits.
+
+First, by being affirmative. (Isaiah, in distinction from Moses.)
+
+Second, by being concrete. (Bathsheba.)
+
+Third, by being specific, by seeing the universal in the particular.
+(Like any artist or man who does things.)
+
+The value of being affirmative and the value of being concrete have
+already been touched upon. There remains the value of being specific.
+
+Possibly, in this present happy hour, when our country has grown
+suddenly sensible and has become practical enough to pick out at last,
+once more, a President with a real serious working sense of humour, even
+a sense of humour about himself, it may not be considered disrespectful
+if I continue a little longer dropping in on the Government, and saying
+what I have to say in a few plain and homely words.
+
+The trouble with most people in being economical with their money is,
+that when they spend it, they spend it on something in particular, and
+when they save it, they try to save it in a kind of general way. The
+same principle applies to doing right. It is because when people do
+right, they do it in a kind of general pleasant, abstract way, and when
+they do wrong they always do something in particular, that they are so
+Wicked.
+
+A man will do almost anything to save his life at a particular place and
+at a particular time, say at ten o'clock to-morrow morning, if he is
+drowning, but if he has a year to save it in, a year of controlling his
+appetites, of daily, detailed mastering of his spirit, of not taking a
+piece of mince pie, of stopping his work in time and of going to bed
+early, he will die.
+
+It is easier when one is going under water for the third time and sees a
+rope, to stretch just one inch more and grasp the rope, reach up to
+forty more years of one's life, all concentrated for one on the tip of a
+rope, than it is to spread out saving one's life over a whole year, 365
+breakfasts, 365 luncheons, 365 dinners, 33,365 moments of anger, of
+reckless worry, of remorse, of self-pity, 40,000 of despair and round up
+with a swing at the end of one's year at the tiptop of one's being, as
+if it had only taken five minutes. And yet it is only an act of the
+creative imagination of seeing the whole, of having a happy, daily,
+detailed spectacle of the end in view, that is, of the part in its
+setting of the whole--going without a piece of mince pie. If one could
+only make one's self see the piece of mince pie as it is, it would not
+be difficult. If one could see it on the plate there and see the not
+taking it as a little wedge-shaped rivet, a little triangular link of
+coupling in the chain that keeps one holding on forty years longer to
+this planet, a piece of mince pie left on a plate would become a Vision.
+
+This seems to be the principle that works best in getting other people
+to be good.
+
+Perhaps the President will succeed in getting Trusts to be good, by
+taking hold of specific Trusts, one by one, and setting them--all
+mankind looking on--in the nation's vision, setting them even in their
+own vision--taking the Trusts that thought they had got what they
+wanted, making them stand up and look (in some great public lighted
+place) at what pathetic, tragical failures they are, letting them see
+that what their Trust had wanted all along, if it had only thought about
+it, was not success one went to jail for--success by getting the best
+out of the most people, but success by serving the most people the best.
+
+A great many of us in America have been exercising our minds for a long
+time now about the eagerness of the Trusts, and the trouble we were
+going to have in curbing the eagerness of the Trusts.
+
+Sometimes I have wondered if, after all, it was our minds we were
+exercising, for when one sits down seriously to think of it, it is the
+eagerness of the Trusts that is the most hopeful thing about them.
+
+What is the matter with our American Trusts, perhaps, is not and never
+has been, their eagerness, but their eagerness for things that they did
+not want, and for things that almost everybody is coming to see that
+they did not want.
+
+The moment that the eagerness of our American Trusts is an eagerness for
+things that they really want, the Trusts will be seen piling over each
+other's heels, asking the government to please investigate them. The
+more they can get the people to know about them and about their
+eagerness, the more the people will trust them and deal with them.
+
+All that we have been waiting for is a government that sees the part
+from the point of view of the whole, which will take up a few specific
+Trusts and be specific enough with them to make them think, think hard
+what they really want, and what their real eagerness is about, and the
+entire face of modern business will change. First the expression will
+change and then the face itself.
+
+The moment it is found that the government is a specific government,
+all the trusts that know what they really want and know what they really
+are doing, will want to be investigated, because they will want
+everybody to know that they know. In case of the trusts that do not know
+what they want and that do not know what they are doing, the government
+will just step in, of course, and investigate them until they find out.
+
+A specific government will not need to be specific many times.
+
+It takes up a particular Trust in its hand, turns it over quietly,
+empties its contents out before the people and says to everybody, "This
+particular Trust you see here has tried to be a kind of Trust, which it
+found out afterward, it did not want to be. It is the kind of Trust
+whose officers hide their faces when they think of what it was that they
+thought that they thought that they wanted....
+
+"These men you see here, forty silent nations looking on, hundreds and
+thousands of self-respecting, self-supporting, public-serving, creative,
+successful business men, whom all the world envies looking on, do hereby
+beg to declare to all business men who know them and to the people, that
+they did not ever really want these things for themselves that their
+business says or seems to say they wanted.
+
+"They wish to ask the public to put themselves in their places and to
+refuse to believe that they deliberately sat down, seriously thought it
+all out, that they had planned to express to everybody what their
+natures really were in a blind, brutal, foolish business like this which
+we have just been showing you. They beg to have it believed that their
+business misrepresents them, that it misrepresents what they want, and
+they ask to be again admitted to the good-will, the hope and
+forgiveness, the companionship of a great people.
+
+"They declare" (the government will go on) "that they are not the men
+they seem. They are merely men in a hurry. They want it understood that
+they have merely hurried so fast and hurried so long that they now wake
+up at last only to see, see with this terrific plainness what it really
+is that has been happening to them all their lives, _viz._: for forty,
+fifty, or sixty years they have merely forgot who they were and
+overlooked what they were like.
+
+"In hurrying, too, it is only fair to say they have had to use machines
+to hurry with and unconsciously, year by year, associating almost
+exclusively with machines, their machines (pump handles, trip-hammers,
+hydraulic drills, steam shovels and cranes and cash registers) have
+grown into them.
+
+"This is the way it has happened. 'Let the nation be merciful to them,'
+the government will then say, and dismiss the subject."
+
+ * * * * *
+
+What our President seems to be for in America, is to do up a nation in
+one specific, particular man who expresses everybody.
+
+This man deals with each other specific man, his aggressions and
+services, as a nation would if a nation could be one specific man.
+
+The President of the United States is the Comptroller of the people's
+vision, by seeing a part and dealing with a part as a part of a whole,
+he governs the people.
+
+He is the Chancellor of the People's Attention.
+
+The business of being a President is the business of focusing the
+vision, of flooding the whole desire or will of a people around a man
+and letting him have the light of it, to see what he is doing by, and to
+be seen by, while he is doing it.
+
+The corporations have expressed or focused the employers of labour. The
+Labour Unions have focused or expressed the will of the labourers, and
+the government focuses and expresses the will of the consumers, of the
+people as a whole, rich and poor, so that Labour and Capital, both
+listen to It, understand It and act on It.
+
+The way to deal with a specific sin is to flood it around with the
+general vision. Then it does not need to be dealt with. Then strangely,
+softly, and almost before we know--out there in the Light, it
+automatically deals with itself.
+
+When the Government takes hold quietly of the National Cash Register
+Company, turns it up, empties its contents out,--all its methods and its
+motives--and all the things It thought It wanted, and then proceeds to
+put its president and twenty-nine of its officers into jail, my readers
+will perhaps point out to me that this action of the government as a
+method of tempting people to be good, while it may have the virtue of
+being concrete and the virtue of being specific, certainly does not have
+the other virtue that I have laid down, the virtue of being affirmative.
+"Certainly" they will say "there is not anything affirmative about
+putting twenty-nine big business men in jail." Many people would call it
+the most magnificently negative thing a President could have done. Moses
+himself would have done it.
+
+It does not seem to me that Moses would have done it, or that it was
+essentially negative. It could not unfairly be claimed that in spite of
+its negative look on the surface, it was the most massive, significant,
+crushing affirmation that a great people has made for years.
+
+By putting the twenty-nine officers of the National Cash Register
+Company in jail, the American people affirmed around the world the
+nation's championship of the men that had been defeated in the
+competition with the National Cash Register Company. They affirmed that
+these men who were not afraid of the National Cash Register Company
+because they were bigger, and who stood up to them and fought them, were
+the kind of men Americans wanted to be like, and that the officers of
+the National Cash Register Company were the kind of men Americans did
+not want to be like, would not do business with, would not tolerate,
+would not envy, would not live on the same continent with, unless they
+were kept in jail.
+
+The President of the United States, sitting in Washington, at the head
+of this vast affirmative and assertive continent, indicted the Cash
+Register Company, that is, by a slight pointed negative action, by
+pushing back a button he turned on the great chandelier of a nation and
+flooded a nation with light. We, the American people, suddenly, all in a
+flash, looked into each other's faces and knew what we were like.
+
+We had hoped we believed in human nature, and in brave men and in men
+against machines but we could not prove it.
+
+Suddenly, we stood in a blaze of truth about ourselves. Suddenly, we
+could again look with our old stir of joy at our national Flag. If we
+liked, we could swing our hats.
+
+Perhaps I should speak for myself, but I had been trying to get this
+news for years. It is news I have wanted to live with and do business
+with. I have been trying to get my question answered. What are the
+American people really like?
+
+The President points at the National Cash Register Company and I find
+out. All the people find out.
+
+In the last analysis, the masterful, shrewd, practical, and constructive
+part of being a President of the United States--the thing in the
+business of being a President that keeps the position from being a
+position which only the second rate or No type of man would have time to
+take, is the fact that the President is the Head Advertising Manager of
+the United States, conducting a huge advertising campaign of what
+Americans really want.
+
+He takes up the National Cash Register Company, picks out its
+twenty-nine officers, makes it a bill board sky-high across the country.
+"Here are the kind of business men that the people of the United States
+do not want, and here are the kind of men that we do!"
+
+The thing that makes indicting a trust a positive and affirmative act is
+the advertising in it.
+
+Gladstone once wrote a postcard about a little book of Marie
+Bashkirtseff's.
+
+Twenty nations read the little book.
+
+Every now and then one watches a man or sees a truth that would make a
+nation. One wishes one had some way of being the sort of person or
+being in the kind of place where one could make a nation out of it.
+
+One thinks it would be passing wonderful to be President of the United
+States. It would be like having a great bell up over the world that one
+could reach up to and ring! But it is better than that. One touches a
+button at one's desk if one is President of the United States, a nation
+looks up. He whispers to twenty thousand newspapers, "Take your eyes
+away a minute," he says, "from Jack Johnson and Miss Elkin's engagement,
+and look, oh, look, ye People, here is a man in this world like this! He
+has been in the world all this while without our suspecting it. Did you
+know there was or could be anywhere a man like THIS? And here is a man
+like this! Which do you prefer? Which are you really like?"
+
+There is nothing really regal or imperial in a man, nothing that makes a
+man feel suddenly like a whole Roman Empire all by himself, in 1913,
+like saying "Look! Look!"
+
+Sometimes I think about it. Of course I could take a great reel of paper
+and sit down with my fountain pen, say Look for a mile, "Look! look!
+look! look!!!--President Wilson says it once and without exclamation
+points. Skyscrapers listen to him! Great cities rise and lift themselves
+and smite the world. And the faint, sleepy little villages stir in their
+dreams."
+
+Moses said, "Thou shalt not!" President Wilson says, "Look!"
+
+Perhaps if Moses had had twenty thousand newspapers like twenty thousand
+field-glasses that he could hand out every morning and lend to people to
+look through--he would not have had to say, "Thou shalt not."
+
+The precise measure of the governing power a man can get out of the
+position of being President of the United States to-day is the amount of
+advertising for the people, of the people, and by the people he can
+crowd every morning, every week, into the papers of the country.
+
+A President becomes a great President in proportion as he acts
+authoritatively, tactfully, economically, and persistently as the Head
+Advertising Manager of the ideals of the people. He is the great
+central, official editor of what the people are trying to find out--of a
+nation's news about itself.
+
+By his being the President of what people think, by his dictating the
+subjects the people shall take up, by his sorting out the men whom the
+people shall notice, this great ceaseless Meeting of ninety million men
+we call the United States--comes to order.
+
+
+
+
+CHAPTER V
+
+THE PRESIDENT SAYS "LOOK!"
+
+
+Our American President, if one merely reads what the Constitution says
+about him, is a rather weak-looking character.
+
+The founders of the country did not intend him to be anybody in
+particular--if it could be helped. They were discouraged about allowing
+governments to be efficient. Not very much that was constructive to do
+was handed over to him. And the most important power they thought it
+would do for him to have was the veto or power to say "No."
+
+Possibly if our fathers had believed in liberty more they would have
+allowed more people to have some; or if they had believed in democracy
+more, or trusted the people more, they would have thought it would do to
+let them have leaders, but they had just got away. They felt timid about
+human nature and decided that the less constructive the government was
+and the less chance the government had to be concrete, to interpret a
+people, to make opportunities and turn out events, the better.
+
+Looked at at first sight no more elaborate, impenetrable, water-tight
+arrangement for keeping a government from letting in an idea or ever
+having one of its own or ever doing anything for anybody, could have
+been conceived than the Constitution of the United States, as the
+average President interprets it.
+
+Each branch of the government is arranged carefully to keep any other
+branch from doing anything, and then the people, every four years, look
+the whole country over for some new man they think will probably leave
+them alone more than anybody--and put him in for President.
+
+Looking at it narrowly and by itself, all that a President selected like
+this could ever expect in America to put in his time on, would seem to
+be--being the country's most importantly helpless man--the man who has
+been given the honour of being a somewhat more prominent failure in
+America than any one else would be allowed to be.
+
+He stops people for four years. Other people stop him for four years.
+Then with a long happy sigh, at the end of his term, he slips back into
+real life and begins to do things.
+
+This has been the more or less sedately disguised career of the typical
+American President. Merely reading the Constitution or the lives of the
+Presidents, without looking at what has been happening to the habits of
+the people in the last few years, we might all be asking to-day, "What
+is there that is really constructive that President Wilson can do?" What
+is there that is going to prevent him, with all that moral earnestness
+dammed up in him, that sense of duty, that Presbyterian sense of other
+people's duties--what is there that is going to prevent him, with his
+school-book habits, his ideals, his volumes of American history, from
+being a teachery or preachery person--a kind of Schoolmaster or Official
+Clergyman to Business?
+
+News.
+
+The one really important and imperative thing to the people of this
+country to-day is News. In spite of newspapers, authors, College
+presidents, Bank presidents, Socialist agitators, Bill Heywoods, and
+Trusts, the people are bound to get this news, and any man who is so
+placed by his prominence that he can scoop up the news of a country,
+hammer its news together into events the papers will report, express
+news in the laws, build news into men who can make laws and unmake laws,
+any man who is so placed that directly or indirectly he takes news,
+forces it in by hydraulic pressure where people see it doing things, who
+takes news and crowds it into courts, crowds news into lawyers and into
+legislatures, pries some of it even into newspapers, can have, the
+ordinary American says to-day, as much leeway in this government as he
+likes.
+
+The ordinary American has never been able to understand the objection
+important people have--that nearly everybody has (except ordinary
+people) to news--especially editors and publishers.
+
+It is an old story. Every one must have noticed it. One set of people in
+this world, always from the beginning, trying to climb up on the
+housetops to tell news, and another set of people hurrying up always and
+saying, "Hush, Hush!" Some days it seems, when I read the papers, that I
+hear half the world saying under its breath, a vast, stentorian, "Shoo!
+shoo! SHSH! SHSH!"
+
+Then I realize I live in an editor's world. I am expected to be in the
+world that editors have decided on the whole to let me be in.
+
+Of course I did not know what to do at first when this came over me.
+
+I naturally began to try to think of some way of cutting across lots, of
+climbing up to News.
+
+I looked at all the neat little park paths, with all those artistic
+curves of truth on them the editors have laid out for me and for all of
+us. Then I looked at the world and asked myself, "Who are the men in
+this world, if any, who are able to walk on the Grass, who cut across
+the little park paths when they like?"
+
+And as fate would have it (it was during the Roosevelt administration),
+the first two men I came on who seemed to be stamping about in the
+newspapers quite a little as they liked were the Prime Minister of
+England and the President of the United States.
+
+Just how much governing can a President do?
+
+How many columns a day is he good for, how many acres of attention every
+morning in the papers of the country--all these white fields of
+attention, these acres of other people's thoughts, can he cover?
+
+How many sticks a day can he make compositors set up of what he thinks?
+
+How many square miles of the people's thoughts can he spread out at
+breakfast tables, lift up in a thousand thousand trolleys before their
+faces?
+
+I have seen the white fields of attention filled with the footprints of
+his thoughts, of his will, of his desires!
+
+I have seen that the President is the Editor of that vast, anonymous,
+silent newspaper, written all the night, written all the day, and softly
+published across a country--the newspaper of people's thoughts.
+
+I have seen the vision of the forests he has cast down, ground into
+headlines, into editorials, into news. Mountains and hills are laid bare
+to say what he thinks. Thousands of presses throb softly and the white
+reels of wood pulp fly into speech. Thousands of miles of paper wet with
+the thoughts of a people roll dimly under ground in the night.
+
+The President is saying Look! in the night!
+
+The newsboys hasten out in the dawn. They cry in the streets!
+
+
+
+
+CHAPTER VI
+
+THE PEOPLE SAY "WHO ARE YOU?"
+
+
+If news is governing, how does the President do his governing?
+
+By being News, himself.
+
+By using his appointing power and putting other men who are News
+Themselves, news about American human nature--where all the people will
+see it.
+
+By telling the people directly (when he feels especially asked) news
+about what is happening in his mind--news about what he believes.
+
+By telling the people sometimes (as candidly as he can without giving
+the people's enemies a chance to stop him), what he is going to do next,
+sketching out in order of time, and in order of importance, his program
+of issues.
+
+By telling the people news about their best business men, the business
+men and inventors who, in their daily business, free the energies,
+unshackle the minds and emancipate the genius of the people.
+
+By telling these business men news about the people--and interpreting
+the people to them.
+
+ * * * * *
+
+It is by being news to the people himself that all the other news a
+President can get into his government counts.
+
+A man is a man according to the amount of news there is in him.
+
+There are twenty personal traits in a President which of themselves
+would all be national news of the first importance if he had them. The
+bare fact that a President could have certain traits at all and still
+get to be a President in this country, would be news.
+
+One of the most important facts about news is that while it can be
+distributed by machines, machines cannot make it, and as a rule they do
+not understand it. Important and critical news is almost always fresh
+and made by hand the first time. Most of the popular news as to what is
+practical in American polities for the last forty years has been
+produced by political machines, and of course men who were a good deal
+like machines were the best men to finish the ideas off and to carry
+them out.
+
+As a result of course, all the really big leaders for the last forty
+years, our most powerful and interesting personalities have been shut
+out from being President of the United States. The White House was
+merely being run as machinery and did not interest them. They watched it
+grinding its ideas faithfully out from year to year of what America was
+like and what American politicians were like, and finally at last in the
+clatter of the machines there rings out suddenly across the land a shot
+that no machinery had allowed for. Before any one knows almost there
+slips suddenly by the side door into the White House a really
+interesting man, and suddenly, all in one minute, almost, this man makes
+being President of the United States the most interesting lively and
+athletic feat in the country. And now, apparently that the idea has been
+worked out in public before everybody, by hand, as it were, that a man
+can be alive and interesting all over, can have at least a little touch
+of news about him and still be a President in this country, another man
+with some news in him has been allowed to us and suddenly politics
+throughout all America has become a totally new revealing profession,
+and men, instead of being selected because they were blurred
+personalities, the ghosts of compromises, would-be everybodies--men who
+had not decided who they were, and who could not settle down and let
+people know which of their characters they had hit on at last to be
+really theirs, men who had no cutting edge to do things, screw-drivers
+trying to be chisels--were revealed to our people at last as vague,
+mean, other-worldly persons, not fitting into our real American world at
+all, and hopelessly visionary and impracticable in American politics.
+
+And now one more hand-made man has been allowed to us.
+
+The machines run very still in the White House.
+
+The people of this country no longer go by the White House on their way
+to their business and just hear it humdrumming and humdrumming behind
+the windows as of yore. The nation stands in crowds around the gates and
+would like to see in. The people wonder. They wonder a million columns a
+day what is inside.
+
+What is inside?
+
+An American who governs by being news, himself.
+
+The first thing that the people demand from our President now is that he
+shall be news himself. The news that they have selected to know first
+during the next four years--have put into the White House to know first
+is Woodrow Wilson.
+
+"Who are you, Woodrow Wilson, in God's name?" the steeples and smoking
+chimneys, the bells and whistles, the Yales and Harvards, and the little
+country schools, the crowds in the streets, and the corn in the fields
+all say, "Who Are You?"
+
+Then the people listen. They listen to his "I wills" and "I won'ts" for
+news about him. They look for news about him in the headlines he steers
+into the papers every morning, in the events he makes happen, in the
+editorials he makes men think of, in the men he calls up and puts on the
+National Wire--in all these, slowly, daily, hourly they drink up their
+long, patient, hopeful answer to their question, "Who Are You, Woodrow
+Wilson?"
+
+
+
+
+CHAPTER VII
+
+THE PEOPLE SAY "WHO ARE WE?"
+
+
+But if the President governs first by being news himself, he governs
+second by his appointments, by gathering about him other men who are
+news to people, too.
+
+One need not divide people into good and bad, because the true line of
+division between good and bad instead of being between one man and
+another, is apt to be as a matter of fact and experience cut down
+through the middle of each of us.
+
+But for the purposes of public action and decision and getting good
+things done, this line does seem to be cut farther over in the middle of
+some of us, than it is in others. Taking a life-average in any moral or
+social engineering feat, in any correct calculation of structural
+strain, how far over this line cuts through in a man, has to be reckoned
+with.
+
+The president by appointing certain men to office, saying "I will" and
+"I won't" to certain types of men, in saying who shall be studied by the
+people, who shall be read as documents of our national life, puts, if
+not the most important, at least the most lively and telling news about
+his administration into print.
+
+We watch our President acting for us, telling us news about what we are
+like, sorting men out around him the way ninety million people would
+sort them out if they were there to do it.
+
+The President's appointments may be said to be in a way the breath of
+the nation.
+
+A nation has to breathe, and the plain fact seems to be that certain
+kinds of people have to be breathed out of a nation and other kinds of
+people have to be breathed in. The way a President appoints men to
+office is his way of letting a nation breathe.
+
+With all his attractive qualities, perhaps it is because Mr. Taft did
+not quite let the nation breathe, and suffocated it a little that there
+came such an outbreak at the end. Perhaps it is because Mr. Taft looked
+at Mr. Ballinger and then looked at Mr. Pinchot, all the people of the
+country all the while looking on, and said, "Ballinger is the kind of
+man our people prefer, and Pinchot is not," that the people broke out so
+amazingly, so incredibly, and decided by such an enormous majority that
+a man who could pick out men for them like this would not do--as things
+are just now anyway--for a President of the United States.
+
+
+
+
+CHAPTER VIII
+
+NEWS ABOUT US TO THE PRESIDENT
+
+
+A nation wakes up every morning and for one minute before it runs to its
+work it says to its President, "HERE WE ARE!"
+
+The best a President can do in the way of a plain, everyday
+acknowledgment of the presence of the people is News.
+
+The news that the people are demanding from the President to-day is
+intensely personal. It is a kind of rough, butting, good-natured
+familiarity a great people has with its President, a little heedless,
+relentless, like some splendid Child, ready to forgive and expecting to
+be forgiven, it jostles in upon him daily, "Here we are! What are you
+believing this morning? Did you believe in us yesterday? Did you act as
+if you believed in us? Did you get anybody to believe in us? Who are the
+men you say are like us? What are they like this morning?
+
+"We have asked a hundred times; we can only ask it once more. How do you
+think you are turning out yourself, Mr. President? Are you what you
+thought you would be? Do you think it is a good time for us to decide
+this morning what you are really like? And, after all, Mr. President--if
+you please--who _are_ you? And once more, Mr. President, in God's name,
+_who are we?_"
+
+This is always the gist of what it says, "Who are we?"
+
+It is the people's main point, after all, asking a President who they
+are, wondering if he can interpret them.
+
+Then he shuts his door and thinks, or he calls his Cabinet and thinks.
+
+Rows of little-great men file by all day. They stand each a few minutes
+with his little Speck or Dot of the People in his hands, and they say,
+"This is the People."
+
+He listens.
+
+It is very hard to be always President of the People when one is
+listening and the little-great go by.
+
+One has to go back a little, in the night perhaps, or when one is quite
+alone. He sees again the Child; it is what he is in the White House for,
+he remembers, to express this dumb giant, this mighty Child, half weary,
+half glad, standing there by day by night, saying, "Who are we?" One
+would think it would be hard to be glib with the Child.
+
+Sometimes it is so deep and silent!
+
+Once when It broke in on Lincoln in this way and said, "_Who are we?_"
+he prayed.
+
+
+
+
+CHAPTER IX
+
+NEWS-MEN
+
+
+It seems very difficult to get news through as to who we really are to a
+President. When I look about me and see what the President's ways are of
+telling news about himself to us, I see that he is not without his
+advantages. But when I look about to see what conveniences we have as a
+people for telling our President news about us, I note some curious
+things. The fears of the American people, the fears and threats of
+labour and capital are organized and expressed, but their faiths, their
+wills, the things in them that make them go and that make them American,
+are not organized and are not expressed.
+
+The labour unions are afraid and say, "We will not work," to their
+employers, "You cannot make us work." The President hears this. It is
+about all they say.
+
+The capitalists and employers are afraid and they say, "We will not
+pay," "You cannot make us pay."
+
+Shall the President act as if these men represent Labor and Capital?
+
+We say, "No."
+
+Neither of these groups of men express real live American labour or real
+live characteristic American money.
+
+American money is free, bold, manful, generous and courageous to a
+fault. American money swings out in mighty enterprises, shrewdly
+believing things, imperiously singing things out of its way.
+
+A singing people want a singing government. How is our President going
+to hear our labour and our money sing?
+
+Pinchot expressed us, not Ballinger.
+
+Mr. Pinchot is no mere uplifter or missionary. He is an artist in
+expressing America to a President. If we have a President who will not
+listen to a man like Pinchot, let us try a President that will.
+
+Pinchot--an American millionaire with a fortune made out of forests, who
+is spending the fortune in protecting the forests for the nation, is the
+kind of American Americans like to set up before a President to say what
+Americans are like. Millions of men stand by Pinchot. We like the way he
+makes money sing.
+
+Tom L. Johnson--an American millionaire who made his money in the
+ordinary humdrum way, by getting valuable street railway franchises out
+of a city for nothing--has the courage to turn around, spend his fortune
+and spend it all, in keeping other people from doing it.
+
+America presents Tom L. Johnson to a President with its compliments and
+says, "This is what America is like."
+
+It may not look always as if Tom L. Johnson were America--America in
+miniature. But millions of us say he is. He makes money sing.
+
+We want a President--millions of us want him--and this is the most
+important news about us, who expects money in this country to sing.
+
+We want our money and expect our money in this country to stop saying
+mean things about us, things that make us ashamed to look a true
+newspaper in the face, or one another in the face, and that humiliate us
+before the world.
+
+ * * * * *
+
+And now I have come to an awkward place in this book where I hope the
+reader will help me all he can.
+
+There is nothing to do but to let out the real truth and face the music.
+The fact is, Gentle Reader--perhaps you have suspected it all
+along--that if it had not been for fear of mixing my book all up with
+him and making it a kind of arena or tournament instead of a book, I
+would have mentioned ex-President Roosevelt before this. He has been
+getting in or nearly getting in to nearly every chapter so far, but of
+course I knew, as any one would, that he would spoil all the calm
+equipoise, the quiet onward flowing of the Stream of Thought, and with
+one chapter after the other, with each as the crisis came up, though I
+scarcely know how, I have managed to keep him out. And now, oh, Gentle
+Reader, here he is! I know very well that he is in everything, and right
+in the middle of everything, and that in a kind of splendid mixed happy
+uproarious way, there somehow has to be a great to-do the moment he
+appears. The beautiful clear water, the lucid depth of Thought--will all
+become (ah, I know it too well, Gentle Reader) all thunder and spray and
+underneath the mighty grinding of the wheels--the wheels of the Nation
+and the Mowing Machine of Time, and in the background--in the red
+background of the Dawn, there will be the face of Theodore--just the
+face of Theodore in this book shining at us--readers and writer and
+all--out of a huge rosy mist!
+
+But I have been driven to it. The fact seems to be that I must find at
+just this point in the book, if I can, a word. And the word will have to
+be a word, too, that everybody knows, and that conveys a lively sense to
+everybody the moment it is used--of a certain tone or quality, or hum or
+murmur of being. No one regrets this more than I, because it is so
+unwieldy and inconvenient and always bulges out in a sentence or a book
+or a nation more than it was meant to, but the word ROOSEVELT, R O O S E
+V E L T, happens to be the word that people in this country, and very
+largely in other nations, and in all languages have chosen and are using
+every day to express to one another a certain American quality or tone
+now abroad in our world--a certain hum, as one might say, or whirr of
+goodness.
+
+This particular hum, or whirr of goodness, which is instantly associated
+with the word Roosevelt, expresses, except that of course it
+over-expresses, a part of the news to-day about America which we want
+our President to read.
+
+One cannot help wondering why it is that if one wanted to express to the
+largest number of people in the world a certain quality of goodness, the
+word Roosevelt would do it best.
+
+I am not dealing for the purpose of this book in what Mr. Roosevelt's
+goodness is or whether it is what he thinks it is. We might all disagree
+about that. I am dealing quite strictly in this connection with what
+even his enemies would say is his almost egregious success in
+advertising goodness. While we might all disagree as to his goodness
+being the kind that he or any one ought to love, we would not fail to
+agree that it is his love of his own goodness, such as it is, and his
+holding on to it, and his love of other people's and his love of getting
+his goodness and their goodness together, that has made him the most
+unconcealed person in modern life. These qualities have established him,
+with his ability raised to the n-th power of attracting attention to
+anything he likes, as the world's greatest News Man--the world's
+greatest living energy to-day in advertising what is good and what is
+had in our American temperament.
+
+Even the people who disagree with him or dislike him--many of them would
+have to fall back on using the word roosevelt, or rather the verb to
+roosevelt.
+
+It does not seem to be because his goodness in itself is extraordinary.
+It is even, for that matter, in the sense that anybody could have it, or
+some more just like it, a little common.
+
+What seems to be uncommon and really distinguished about Mr. Roosevelt
+is the way he feels about his goodness, and the way he grips hold of it,
+and the way he makes it grip hold of other people--practically anybody
+almost, who is standing by. Even if they are merely going by in
+automobiles, sometimes they catch some. I do not imagine that his worst
+enemies, however seriously they may question the general desirability or
+safety of having so much goodness roosevelting around, would fail to
+admit his own real enthusiasm about goodness anywhere he finds it
+indiscriminately, whether it is his own or other people's. He grips hold
+of it, and grips like a cable car--instantly.
+
+His enthusiasm is so great that many people are nonplussed by it. The
+enthusiasm must really be in spite of appearances about something else,
+something wicked in behind, they think, and not really about goodness.
+An entire stranger would not quite believe it. It would be too original
+in him, they would say, or in anybody, to care so about goodness.
+
+If one could watch the expression in Mr. Roosevelt's face or his manner
+while he is in the act of having a virtue and if one could not see
+plainly from where one was, just what it was he was doing, one would at
+once conclude that it must be some vice he is having. He looks happy and
+as if it were some stolen secret. There is always that manner of his
+when he is caught doing right, as if one were to say "Now, at last, I
+have got it!" He does right like a boy with his mouth full of jam, and
+this seems to be true not only when, with a whole public following and
+two or three nations besides, and all the newspapers, he goes off on an
+orgy of righteousness, makes the grand tour of Europe, and has the time
+of his life. It is the steady-burning under enthusiasm with him all the
+while. The spectacle of a good man doing a tremendous good thing affects
+Theodore Roosevelt like one of the great forces of nature, like Niagara
+Falls, like the screws of the _Mauritania_, or any other huge, happy
+thing that is having its way against fear; against weakness, or against
+small terrified goodness.
+
+Mr. Roosevelt in doing right conveys the sense of enjoying it so himself
+that he has made almost an art form of public righteousness. He has
+found his most complete, his most naïve, instinctive self-expression in
+it, and while we have had goodness in public men before, we have had no
+man who has been such an international chromo for goodness, who has made
+such a big, comfortable "He-who-runs-may-read" bill-poster for doing
+right as Roosevelt. Other men have done things that were good to do, but
+the very inmost muscle and marrow of goodness itself, goodness with
+teeth, with a fist, goodness that smiled, that ha-ha'd, and that leaped
+and danced--perpetual motion of goodness, goodness that reeked--has been
+reserved for Theodore Roosevelt. We have had goodness that was bland or
+proper, and goodness that was pious or sentimental and sang, "Nearer My
+God to Thee," or goodness that was kind and mushy, but this goodness
+with a glad look and bounding heart, goodness with an iron hand, we have
+not had before. It is Mr. Roosevelt's goodness that has made him
+interesting in Cairo, Paris, Rome, and Berlin. He has been conducting a
+grand tour of goodness. He has been a colossal drummer of goodness,
+conducting an advertising campaign. He has proved himself a master
+salesman for moral values. And he has put the American character, its
+hope, its energy, on the markets and on the credits of the world.
+
+With all his faults, those big, daring, yawning fissures in him, he is
+news about us, faults and all. Though I may be, as I certainly am much
+of the time, standing and looking across at him, across an abyss of
+temperament that God cut down between us thousands of years ago, and
+while he may have a score of traits I would not like and others that no
+one would like in any one else, there he is storming out at me with his
+goodness! It is his way--God help him!--God be praised for him! There he
+is!
+
+I know an American when I see one. He is a man who is singing.
+
+A man who is singing is a man who is so shrewd about people that he sees
+more in them than they see in themselves and who does things so shrewdly
+in behalf of God, that when God looks upon him he delights in him. Then
+God falls to of course and helps him do them.
+
+When American men saw that there was a man among them who was taking a
+thing like the Presidency of the United States (that most people never
+run risks with) and putting it up before everybody, and using it grimly
+as a magnificent bet on the people, they looked up. Millions of men
+leaped in their hearts and as they saw him they knew that they were like
+him!
+
+So did Theodore Roosevelt become news about Us.
+
+
+
+
+CHAPTER X
+
+AMERICAN TEMPERAMENT AND GOVERNMENT
+
+
+I would like to say more specifically what I mean by an American or
+singing government.
+
+The thing that counts the most in a government is its temperament. A
+German government succeeds by having the German temperament. An American
+government must have the American temperament.
+
+If we are fortunate enough to have in America a government with an
+American temperament what would it be like? And how would it differ from
+the traditional or conventional temperament, governments are usually
+allowed to have?
+
+If I were confined to one or two words I would put it like this:
+
+If a government has the conventional temperament, it says "NO."
+
+If it has the American Temperament it says, "YES, BUT ..."
+
+The whole policy and temper of a true American government is summed up
+in its saying as it looks about it--now to this business man and now to
+that, just in time, "YES BUT."
+
+Louis Brandeis, of Boston, when he was made attorney for the Gas Company
+of Boston to defend the company from the criticisms of the people, sent
+suddenly scores of men all about canvassing the city and looking up
+people to find fault with the gas.
+
+He spent thousands of dollars a month of the Gas Company's money for a
+while in helping people to be disagreeable, until they had it attended
+to and got over it.
+
+The Gas Company had the canvassers show the people how they could burn
+less gas for what they got for it, and tried to help them cut their
+bills in two. Incidentally, of course, they got to thinking about gas
+and about what they got for it, and about other ways they could afford
+to use it, and began to have the gas habit--used it for cooking and
+heating.
+
+The people found they wanted to use four times as much gas.
+
+The Boston Gas Company smiled sweetly.
+
+Boston smiled sweetly.
+
+Not many months had passed and two things had happened in Boston.
+
+The Boston Gas Company, with precisely the same directors in it, had
+made over the directors into new men, and all the people in Boston (all
+who used gas) apparently had been made over into new people.
+
+What had happened was Brandeis--a man with an American temperament.
+
+Mr. Brandeis had defended his company from the people by going the
+people's way and helping them until they helped him.
+
+Mr. Brandeis gave gas a soul in Boston.
+
+Before a gas corporation has a soul, it would be American for a
+government to treat it in one way. After it has one it would be American
+to treat it in another. There are two complete sets of conduct,
+principles, and visions in dealing with a corporation before and after
+its having a soul.
+
+Preserving the females of the species and killing males as a method of
+discrimination has been applied to all animals except human beings. This
+is suggestive of a method of discrimination in dealing with
+corporations. A corporation that has a soul and that is the most likely
+to keep reproducing souls in others should be treated in one way, and a
+corporation that has not should be treated in another.
+
+There are two assumptions underneath everybody's thought, underneath
+every action of our government: Which is the American assumption?
+
+People are going to be bad if they can.
+
+People are going to be good if they can.
+
+Men who want to arrange laws and adjust life on the assumption that
+business men will be bad if they can, it seems to some of us, are
+inefficient and unscientific. It seems to us that they are off on the
+main and controlling facts in American human nature. It is not true that
+American business men will be bad if they can. They will be good if they
+can.
+
+This is my assertion. I cannot prove it.
+
+What we seem to need next in this country in order to be clear-headed
+and to go ahead, is to prove it. We want a competent census of human
+nature.
+
+Lacking a census of human nature, the next best thing we can do is to
+watch the men who seem to know the most about human nature.
+
+We put ourselves in their hands.
+
+These men seem to believe, judging from their actions, that there is
+really nothing that suits our temperament better in America than being
+good. If we can manage to have some way of being good that we have
+thought of ourselves, we like it still better. We dote on goodness when
+it is ours and when we are allowed to put some punch into it. We want to
+be good, to express our practical, our doing-idealism, but we will not
+be driven to being good and people who think they can drive us to being
+good in a government or out of it are incompetent people. They do not
+know who we are.
+
+We say they shall not have their way with us.
+
+Let them get us right first. Then they can do other things.
+
+What is our American temperament?
+
+Here are a few American reflections.
+
+The government of the next boys' school of importance in this country is
+going to determine the cuts and free hours, and privileges not by marks,
+but by its genius for seeing through boys.
+
+And instead of making rules for two hundred pupils because just twenty
+pupils need them, they will make the rules for just twenty pupils.
+
+Pupils who can use their souls and can do better by telling themselves
+what to do, will be allowed to do better. Why should two hundred boys
+who want to be men be bullied into being babies by twenty infants who
+can scare a school government into rules, _i.e._, scare their teachers
+into being small and mean and second-rate?
+
+A government that goes on this principle with business men, and that
+does it in a spirit of mutual understanding for those who are not yet
+free from rules, and in a spirit of confidence and expectation and of
+talking it over, will be a government with an American temperament.
+
+The first trait of a great government is going to be that it will
+recognize that the basis of a true government in a democracy is
+privilege and not treating all people alike. It is going to see that is
+it a cowardly, lazy, brutal, and mechanical-minded thing for a
+government which is trying to serve a great people--to treat all the
+people alike. The basis of a great government like the basis of a great
+man (or even the basis of a good digestion) is discrimination, and the
+habit of acting according to facts. We will have rules or laws for
+people who need them, and men in the same business who amount to enough
+and are American enough to be safe as laws to themselves, will continue
+to have their initiative and to make their business a profession, a
+mould, an art form into which they pour their lives. The pouring of the
+lives of men like this into their business is the one thing that the
+business and the government want.
+
+Several things are going to happen when what a good government seeks
+each for a man's business, is to let him express himself in it.
+
+When a man has proved conclusively that he has a higher level of
+motives, and a higher level of abilities to make his motives work, the
+government is going to give him a higher level of rights, liberties, and
+immunities. The government will give special liberties on a sliding
+scale and with shrewd provision for the future. The government will not
+give special liberties to the man with higher motives than other men
+have, who has not higher abilities to make his motives work, nor will it
+give special liberties to the man who has higher abilities which could
+make higher motives work, but who has not the higher motives.
+
+Men who are new kinds and new sizes of men and who have proved that they
+can make new kinds and new sizes of bargains, that they can make (for
+the same money) new kinds and new sizes of goods, and who incidentally
+make new kinds and new sizes of people out of the people who buy the
+goods, men who have achieved all these supposed visionary feats by their
+own initiative, will be allowed by the government to have all the
+initiative they want, and immunities from fretful rules as long as they
+resemble themselves and keep on doing what they have shown they can do.
+The government will deal with each man according to the facts, the
+scientific facts, that he has proved about himself.
+
+The government acts according to scientific facts in everything except
+men, in pure food, in cholera, and the next thing the government is
+going to do is to be equally efficient in dealing with scientific facts
+in men.
+
+It is going to give some men inspected liberty. If these men say they
+can be more efficient, as a railroad sometimes is, by being a monopoly,
+by being a vast, self-visioned, self-controlled body the government will
+have enough character, expert courage and shrewdness about human nature
+to provide a way for them to try it.
+
+When the other people come up and ask why they cannot have these
+special immunities and why they cannot be a monopoly, or nearly a
+monopoly, too, the government will tell them why.
+
+Telling them why will be governing them.
+
+When we once reckon with new kinds and new sizes of men, everything
+follows. The first man who organizes a true monopoly for public service
+and who does it better than any state could do it, because he thinks of
+it himself, glories in it and has a genius for it, will be given a
+peerage in England perhaps. But he would not really care. The thing
+itself would be a peerage enough and either in America or England he
+would rather be rewarded by being singled out by the government for
+special rights and distinctions in conducting his business. The best way
+a democracy can honour a man who has served it is not to give him a
+title or to make a frivolous, idle monument of bronze for him, but to
+let him have his own way.
+
+The way to honour any artist or any creative man, any man a country is
+in need of especially, is to let him have his own way.
+
+ * * * * *
+
+We are told that the way to govern trusts is to untrammel competition.
+
+But the way to untrammel competition is not to try to untrammel it in
+its details with lists of things men shall not do.
+
+This is cumbersome.
+
+We would probably find it very much more convenient in specifying 979
+detailed things trusts cannot do, if we could think of certain
+sum-totals of details.
+
+Then we could deal with the details in a lump.
+
+The best sum totals of details in this world that have ever been
+invented yet, are men.
+
+We will pick out a man who has a definite, marked character, who is a
+fine, convenient sum-total that any one can see, of things not to do.
+
+We will pick out another man in the same line of business who is a fine,
+convenient sum-total of things that people ought to do.
+
+The government will find ways, as the Coach of Business as the Referee
+of the Game for the people, to stand by this man until he whips the
+other, drives him out of business or makes him play as good a game as he
+does.
+
+ * * * * *
+
+When a child finds suddenly that his father is not merely keeping him
+from doing things, that his father has a soul, the father begins to get
+results out of the child.
+
+As a rule a child discovers first that his father has a soul by noticing
+that he insists on treating him as if he had one.
+
+Of course a corporation that has not a soul yet does not propose to be
+dictated to by a government that has not a soul yet. When corporations
+without souls see overwhelmingly that a government has a soul, they will
+be filled with a wholesome fear. They will always try at first to
+prevent it from having a soul if they can.
+
+But the moment it gets one and shows it, they will be glad. They will
+feel on firm ground. They will know what they know. They will act.
+
+In the hospital on the hill not far from my house, one often sees one
+attendant going out to walk with twelve insane men. One would think it
+would not be safe for twelve insane men to go out to walk with one sane
+man, with one man who has his soul on.
+
+The reason it is safe, is, that the moment one insane man or man who has
+not his soul on, attacks the man who has a soul, all of the other eleven
+men throw themselves upon him and fling him to the ground. Men whose
+souls are not on, protect, every time, the man who has his soul on
+because the man who has a soul is the only defence they have from the
+men who have not.
+
+It is going to be the same with governments. We believe in a
+government's having as much courage in America as a ten-dollar-a-week
+attendant in an insane asylum. We want a government that sees how
+courage works.
+
+We are told in the New Testament that we are all members one of another.
+
+If society has a soul and if every member of it has a soul, what is the
+relation of the social soul to the individual soul?
+
+A man's soul is the faculty in him for seeing the Whole in relation to
+the part--his vision for others in relation to his vision for himself.
+
+My forefinger's soul in writing with this fountain pen is the sense my
+forefinger has of its relation to my arm, my spinal column, and my
+brain. The ability and efficiency of my forefinger depends upon its
+soul, that is, its sense of relation to the other members of the body.
+If my forefinger tries to act like a brain all by itself, as it
+sometimes does, nobody reads my writing.
+
+The government in a society is the soul of all the members and it treats
+them according to their souls.
+
+The one compulsion a government will use if it has a soul, will be
+granting charters in business in such a way as to fix definite
+responsibility and definite publicity upon a few men.
+
+If a corporation has a soul, it must show. It must have a face. Anybody
+can tell a face off-hand or while going by. Anybody can keep track of a
+corporation if it has a face.
+
+The trouble with the average corporation is that all that anybody can
+see is its stomach. Even this is anonymous.
+
+Whose Stomach is it? Who is responsible for it? If we hit it, whom will
+we hit? Let the government find out. If the time the government is now
+spending in making impossibly minute laws for impossibly minute men,
+were spent in finding out what size men were, and who they were and then
+giving them just as many rights from the people, as they are the right
+kind and the right size to handle for the people, it would be an
+American government.
+
+If there is one thing rather than another that an American or an
+Englishman loves, it is asserting himself or expressing his character in
+what he does. The typical dominating Englishman or American is not as
+successful as a Frenchman or as an Italian in expressing other things,
+as he is in expressing his character.
+
+He cares more about expressing his character and asserting it. If he is
+dealing with things, he makes them take the stamp of who he is. If he is
+dealing with people, he makes them see and acknowledge who he is. They
+must take in the facts about what he is like when they are with him.
+They must deal with him as he is.
+
+This trait may have its disadvantages, but if an Englishman or an
+American is on this earth for anything, this is what he is for--to
+express his character in what he does--in strong, vigorous, manly lines
+draw a portrait of himself and show what he is like in what he does.
+This may be called on both sides of the sea to-day as we stand front to
+front with the more graceful nations, Anglo-Saxon Art.
+
+It is because this particular art in the present crisis of human nature
+on this planet is the desperate, the almost reckless need of a world
+that the other nations of the world with all their dislike of us and
+their superiorities to us, with all our ugliness and heaviness and our
+galumphing in the arts, have been compelled in this huge, modern thicket
+of machines and crowds to give us the lead.
+
+And now we are threading a way for nations through the moral wilderness
+of the earth.
+
+This position has been accorded us because it goes with our temperament,
+because we can be depended upon to insist on asserting ourselves and on
+expressing ourselves in what we do. If the present impromptu industrial
+machinery which has been handed over to us thoughtlessly and in a hurry,
+does not express us, everybody knows that we can be depended on to
+assert ourselves and that we will insist on one that will. The nations
+that are more polite and that can dance and bow more nicely than we can
+in a crisis like this would be dangerous. It is known about us
+throughout a world that we are not going to be cowed by wood or by iron
+or by steel and that we are not going to be cowed by men who are all
+wood and iron and steel inside. If wood, iron, or steel does not express
+us, we are Englishmen and we are Americans. We will butt our character
+into it until it does.
+
+ * * * * *
+
+If the American workman were to insist upon butting his American
+temperament into his labour union machinery, what would his labour
+machinery in America soon begin to show that an American labourer was
+like?
+
+I imagine it might work out something like this:
+
+The thoughtful workman looks about him. He discovers that the workman
+pays at least two times as much for coal as he needs to because miners
+down in Pennsylvania work one third as hard as they might for the money.
+
+When he comes to think of it, all the labouring men of America are
+paying high prices because they have to pay all the other workmen in
+America for working as little as they can. He is working one third less
+than he can and making his own class pay for it. He sees every workman
+about him paying high prices because every other workman in making
+things for him to eat and for him to wear, is cheating him--doing a
+third less a day for him than he ought.
+
+At this point the capitalists pile in and help. They shove the prices up
+still higher because capital is not interested in an industry in which
+the workmen do six hours' work in nine. It demands extra profits. So
+while the workmen put up the prices by not working, the capitalists put
+up the prices because they are afraid the workmen will not work. Half
+work, high prices.
+
+Then the American workman thinks. He begins to suppose.
+
+Suppose that the millers' workmen and the workmen in the woollen mills
+in America see how prices of supplies for labouring men are going up and
+suppose they agree to work as hard as they can? Suppose the wool workers
+of the world want cheap bread. The flour mill workers want cheap
+clothes. We will say to the bread people, "We will bring down the price
+of wool for you if you will bring down the price of bread for us."
+
+Then let Meat and Potatoes do the same for one another. Then two
+industries at a time, industries getting brains in pairs, until like the
+animals going into the ark, little by little (or rather very fast,
+almost piling in, in fact, after the first pair have tried it), at last
+our true, spirited, practical minded American workmen will have made
+their labour machines as natural and as human and as American as they
+are. They will stop trying to lower prices by not working, each workman
+joining (in a factory) the leisure classes and making the other workmen
+pay for it.
+
+ * * * * *
+
+The American workman, as things are organized now, finds himself
+confronted with two main problems. One is himself. How can he get
+himself to work hard enough to make his food and clothes cheap? The
+other is his employer.
+
+What will the American workman do to express his American temperament
+through his labour union to his employer? The American workmen will go
+to their employers and say: "Instead of doing six hours' work in nine
+hours, we will do nine hours' work in nine hours." The millers, for
+instance, will say to the flour mill owners: "We will do a third more
+work for you, make you a third more profit on our labour if you will
+divide your third more profit like this:
+
+"First, by bringing down the price of flour to everybody;
+
+"Second, by bringing up our wages. Third, by taking more money
+yourselves."
+
+American labouring men who did this would be acting like Americans. It
+is the American temperament.
+
+They will insist on it: The labour men will continue to say to their
+employers, "We will divide the proceeds of our extra work into three
+sums of money--ours, yours, and everybody's." In return we will soon
+find the employers saying the same thing to the labour men. Employers
+would like to arrange to be good. If they can get men who earn more,
+they want to pay them more.
+
+The labourers would like to be good, _i.e._, work more for employers who
+want to pay them more.
+
+But being good has to be arranged for.
+
+Being good is a matter of mutual understanding, a matter of
+organization, a matter of butting our American temperament into our
+industrial machines.
+
+All that is the matter with these industrial machines is that they are
+not like us.
+
+Our machines are acting just now for all the world as if they were the
+Americans and as if we were the machines.
+
+Are we for the machines, or are the machines for us?
+
+All that the American labourers and that the American capitalists have
+to do is to show what they are really like, organize their news about
+themselves so that they get it through to one another, and our present
+great daily occupation in America (which each man calls his "business")
+all the workmen going down to the mills and all the employers going down
+to their offices, and then for six, eight, nine hours a day being chewed
+on by machines, will cease.
+
+We make our industrial machines. We are Americans. Our machines must
+have our American temperament.
+
+ * * * * *
+
+If an American employer were to insist on butting his American
+temperament into his industrial machine, what would his industrial
+machine, when it is well at work at last, show an American employer's
+temperament to be like?
+
+The first thing that would show in his machine, I think, would be its
+courage, its acting with boldness and initiative, originality and
+freedom, without being cluttered up by precedents or running and asking
+Mama, its clear-headedness in what it wants, its short-cut in getting to
+it, and above all a kind of ruthless faith in human nature, in the
+American people, in its goods and in itself.
+
+The typical American business man of the highest class--the man who is
+expressing his American temperament best in his business--is the one who
+is expressing in it the most courage for himself and for others and for
+his government. He has big beliefs every few minutes a day, and he acts
+on them with nonchalance.
+
+If he is running a trust--our most characteristic, recklessly difficult
+American invention for a man to show through, and if he tries to get his
+American temperament to show through in it, tries to make his trust like
+a vast portrait, like a kind of countenance on a country, of what a big
+American business is like, what will he do?
+
+He will take a little axiom like this and act as if it were so.
+
+_If in any given case the producers by collusion and combination can be
+efficient in lowering wages to employees and raising prices and cheating
+the public, this same combination or collusion would be efficient in
+raising the wages of employees, lowering prices and serving the public._
+
+He will then, being an American, turn to his government and say "I am a
+certain sort of man. If I am allowed to be an exception and to combine
+in this matter, I can prove that I can raise wages, lower prices for a
+whole nation in these things that I make. I am a certain sort of man. Do
+you think I am, or do you think that I am not? I want to know."
+
+The government looks noncommittally at him. It says it cannot
+discriminate.
+
+He says nothing for a time, but he thinks in his heart that it is
+incompetent and cowardly to run a great government of a great nation as
+a vast national sweep or flourish of getting out of brains and of
+evading vision. It seems to him lazy and effeminate in a government to
+treat all combinations and all monopolies alike. He says: "Look me in
+the eyes! I demand of you as a citizen of this country the right to be
+looked by my government in the eyes. What sort of man am I? Here are all
+my doors open. My safes are your safes and my books are your books. Am I
+or am I not a man who can conduct his business as a great profession,
+one of the dignities and energies and joys of a great people?
+
+"What am I like inside? Is what I am like inside--my having a small size
+or a big size of motive, my having a right kind or a wrong kind of
+ability of no consequence to this government? Does the government of
+this country really mean that the most important things a country like
+this can produce, the daily, ruling motives of the men who are living in
+it, have no weight with the government? Am I to understand that the
+government does not propose to avail itself of new sizes and new kinds
+of men and new sizes and new kinds of abilities in men? What I am trying
+to do in my product is to lower the prices and raise the wages for a
+nation. Will you let me do it? Will you watch me while I do it?"
+
+This will be the American trust of to-morrow. The average trust of this
+country has not yet found itself, but the moral and spiritual history,
+the religious message to a government of The Trust That Has Found Itself
+will be something like this.
+
+Perhaps when we have a trust that has found itself, we will have a
+government that has dared to find itself, that has the courage to use
+its insight, its sense of difference between men, as it means of getting
+what it wants for the people.
+
+As it is now, the government has not found itself and it falls back on
+complex rules or machines for getting out of seeing through people.
+
+Where courage is required, it proceeds as it proceeds with automobile
+speeding laws. Everybody knows that one man driving his car three miles
+an hour may be more dangerous than another kind of man who is driving
+his car thirty.
+
+When our government begins to be a government, begins to express the
+American temperament, it will be a government that will devote its
+energy, its men, and its money to being expert in divining, and using
+differences between men. It will govern as any father, teacher, or
+competent business man does by treating some people in one way and
+others in another, by giving graded speed licenses in business, to
+labour unions, trusts, and business men.
+
+The government will be able to do this by demanding, acquiring, and
+employing as the servants of the people, men who are experts in human
+nature, masters in not treating men alike--Crowbars, lemonade-straws,
+chisels, and marshmallows, powerhouses and Æolian harps by the people,
+for the people, and of the people, will be rated for what they are and
+will be used for what they are for.
+
+This will be democracy. It will be the American temperament in
+government.
+
+ * * * * *
+
+Is President Wilson or is he not going to fall back into a mere lawyer
+Moseslike way of getting people to be good, or is he going to be a man
+like David, half poet, half soldier, who got his way with the nation
+half by appreciating the men in it and being a fellow human being with
+them, and half by fighting them when they would not let him be a fellow
+human being with them, and would not let him appreciate them?
+
+Almost any nation or government can get some kind of Moses to-day but
+the men that America is producing would not particularly notice a Moses
+probably now. A Moses might do for a Rockefeller, but he could not
+really do anything with a man like Theodore N. Vail who has the
+telephones and telegraphs of a country talking and ticking to us all,
+all night, all day, what kind of a man he is.
+
+A big affirmative, inspirational man like David or even Napoleon who
+inspires people with one breath and fights hard with the next, a man who
+swings his hat for the world, a man who goes on ahead and says "Come!"
+is the only man who can be practical in America to-day in helping real
+live American men like McAdoo, like Edison and Acheson,--men who can
+express a people in a business--to express them.
+
+The people have spoken. A man in the White House who cannot say "Come"
+goes.
+
+We want a poet in the White House. If we can not have a poet for the
+White House soon, we want a poet who will make us a poet for the White
+House.
+
+I do not believe it is too much to expect a President to be a poet. We
+have had a poet for President once in one supreme crisis of this nation
+and the crisis that is coming now is so much deeper, so much more human
+and world-wide than Lincoln's was that it would almost seem as if a
+place like the White House (where one's poetry could really work) would
+make a poet out of anybody.
+
+A President who has not a kind of plain, still, homely poetry in him, a
+belief about people that sings, in the present appalling crisis of the
+world is impracticable or visionary.
+
+So we do not say, "Have we a President that can get our Bells, Edisons,
+McAdoos, Achesons to be good by toeing a line?"
+
+We say, "Have we a President who can swing into step, who can join in
+the singing, who can catch up?"
+
+Tunnel McAdoo, when he lifted up his will against the sea and against
+the seers of Wall Street, was singing. When he conceived those steel
+cars, those roaring yellow streaks of light ringing through rocks
+beneath the river, streets of people flashing through under the slime
+and under the fish and under the ships and under the wide sunshine on
+the water, he was singing! He raised millions of dollars singing.
+
+Of course he sang the way Americans usually sing, and had to do as well
+as he could in talking to bankers and investors not to look as if he
+were singing, but there it all was singing inside him, the seven years
+of digging, the seven years of dull thundering on rocks under the city,
+and at last the happy steel cars all green and gold, the streams of
+people all yellow light hissing and pouring through--those vast pipes
+for people beneath the sea!
+
+If we have a President, let him sing like McAdoo, or like Luther
+Burbank, or like Theodore N. Vail, or like Colonel Goethals, picking up
+a little isthmus like Panama, a string between two continents, playing
+on it as if it were a harp; or like Edward Ripley playing with the Santa
+Fé Railroad for all the world like Homer with a lute, all his seven
+thousand men, all his workmen, all their wives and their children, all
+the cities along the line striking up and joining in the chorus or like
+Carborundum Acheson, backed up by his little Niagara Falls oiling the
+wheels of a world, weaving diamonds into steel, hardening the bones of
+the earth into skyscrapers, into railroads, into the mighty thighs of
+flying locomotives....
+
+Any man who is seen acting in this world with a thing, as if he believed
+in the thing, as if he believed in himself and believed in other people,
+is singing.
+
+Moses striking out with a rod, as we are told, a path along the sea for
+his people may have done a more showy thing from a religious point of
+view, hitting the water on top so, making a great splash with an empty
+place in it for people to march through, but he was not essentially more
+religious than McAdoo, with all those modest but mighty columns of
+figures piling up behind him, with all those splendid, dumb, still
+glowing engineers behind him, lifting up his will against cities,
+lifting up his will against herds of politicians, haughty newspapers,
+against the flocks of silly complacent old ferry-boats waddling in the
+bay, against the wind and the rain and the cold on the water, and all
+the banks of Wall Street....
+
+When we want to tell News to our President about ourselves in America,
+we point to William G. McAdoo.
+
+The first news that we, the American people, must contrive to get into
+the White House about ourselves is that we do not want to be improved,
+and that we do not like an improving tone in our government. We want to
+be expressed the way McAdoos express us. We want a government that
+expresses our faith in one another, in what we are doing, and in
+ourselves, and in the world.
+
+We are singing over here on this continent. We would not all of us put
+it in just this way. But our singing is the main thing we can do, and a
+government that is trying to improve us feebly, that is looking askance
+at us and looking askance at our money, and at our labour, and that does
+not believe in us and join in with us in our singing does not know what
+we are like.
+
+Our next national business in America is to get the real news over to
+the President of what we are like.
+
+It is news that we want in the White House. A missionary in the White
+House, be he ever so humble, will not do.
+
+Mr. Roosevelt, himself, with the word Duty on every milepost as he
+whirled past, with suggestions of things for other people to do buzzing
+like bees about his head, acquired his tremendous and incredible power
+with us as a people because, in spite of his violent way of breaking out
+into a missionary every morning and every evening when he talked, it was
+not his talking but his singing that made him powerful--his singing, or
+doing things as if he believed in people, his I wills and I won'ts, his
+assuming every day, his acting every day, as if American men were men.
+He sang his way roughly, hoarsely, even a little comically at times into
+the hearts of people, stirred up in the nation a mighty heat, put a
+great crackling fire under it, put two great parties into the pot,
+boiled them, drew off all that was good in them, and at last, to-day, as
+I write (February 1913), the prospect of a good square meal in the White
+House (with some one else to say grace) is before the people.
+
+The people are waiting to sit down once more in the White House and
+refresh themselves.
+
+At least, the soup course is on the table.
+
+Who did it, please? Who bullied the cook and got everybody ready?
+
+Theodore Roosevelt, singing a little roughly, possibly hurrahing "_I
+will, I will, I won't, I won't_," and acting as if he believed in the
+world.
+
+Bryan in the village of Chicago sitting by at a reporter's table saw him
+doing it.
+
+Bryan saw how it worked.
+
+Bryan had it in him too.
+
+Bryan heard the shouts of the people across the land as they gloried in
+the fight. He saw the signals from the nations over the sea.
+
+Then Armageddon moved to Baltimore.
+
+ * * * * *
+
+And now table is about to be spread.
+
+It is to be Mr. Wilson's soup.
+
+But the soup will have a Roosevelt flavour or tang to it. And we will
+wait to see what Mr. Wilson will do with the other courses.
+
+ * * * * *
+
+A poet in words, with two or three exceptions, America has not produced.
+
+The only touch of poetry or art as yet that we have in America
+is--acting as if we believed in people. This particular art is ours.
+Other people may have it, but it is all we have.
+
+This is what makes or may make any moment the common American a poet or
+artist.
+
+Speaking in this sense, Mr. Roosevelt is the first poet America has
+produced that European peoples and European governments have noticed for
+forty years, or had any reason to notice. We respectfully place Mr.
+Roosevelt with Mr. McAdoo (and if Mr. Brandeis will pardon us, with Mr.
+Brandeis) as a typical American before the eyes of the new President.
+We ask him to take Mr. Roosevelt as a very important part of the latest
+news about us.
+
+The true imaginative men of our modern life, the poets of crowds and
+cities are not to-day our authors, preachers, professors or lawyers or
+philosophers. The poets of crowds are our men like this, our
+vision-doers, the men who have seen visions and dreamed dreams in the
+real and daily things, the daring Governors like Wilson and like Hughes,
+the daring inventors of great business houses, the men who have invented
+the foundations on which nations can stand, on which railroads can run,
+the men whose imaginations, in the name of heaven, have played with the
+earth mightily, watered deserts, sailed cities on the seas, the men who
+have whistled and who have said "Come!" to empires, who have thought
+hundred-year thoughts, taken out nine hundred and ninety-nine year
+leases, who have thought of mighty ways for cities to live, for cities
+to be cool, to be light, to be dark, who have conceived ways for nations
+to talk, who have grasped the earth and the sky like music, like words,
+and put them in the hands of the people, and made the people say, "O
+earth," and "O sky, thou art great, but we also are great! Come earth
+and sky, thou shalt praise God with us!"
+
+Who are these men?
+
+Let the President catch up!
+
+Who are these men? Here is Edward A. Filene, who takes up the pride,
+joy, beauty, self-respect, and righteousness of a city, swings it into a
+Store, and makes that Store sing about the city up and down the world!
+Here is Alexander Cassatt, imperturbable, irrepressible, and like a
+great Boy playing leapfrog with a Railroad--Cassatt who makes
+quick-hearted, dreamy Philadelphia duck under the Sea, bob up serenely
+in the middle of New York and leap across Hell Gate to get to Boston!
+Let the parliaments droning on their benches, the Congresses pile out of
+their doors and catch up.
+
+Let the lawyers--the little swarms of dark-minded lawyers, wondering and
+running to and fro, creeping in offices, who have tried to run our
+world, blurred our governments, and buzzed, who have filled the world
+with piles of old paper, Congressional Records, with technicalities,
+words, droning, weariness, despair, and fear ... let them come out and
+look! Let them catch up!
+
+Let a man in this day in the presence of men like these sing. If a man
+cannot sing, let him be silent. Only men who are singing things shall do
+them.
+
+I go out into the street, I go out and look almost anywhere, listen
+anywhere, and the singing rises round me!
+
+It was singing that spread the wireless telegraph like a great web
+across the sky.
+
+It was singing that dug the subways under the streets in New York.
+
+It was singing, a kind of iron gladness, hope and faith in men, that has
+flung up our skyscrapers into the lower stories of the clouds, and made
+them say, "_I will! I will! I will!_" to God.
+
+Ah, how often have I seen them from the harbour, those flocking, crowded
+skyscrapers under that little heaven in New York, lifting themselves in
+the sunlight and in the starlight, lifting themselves before me,
+sometimes, it seems, like crowds of great states, like a great country
+piled up, like a nation reaching, like the plains and the hills and the
+cities of my people standing up against heaven day by day--all those
+flocks of the skyscrapers saying, "_I will! I will! I will!_" to God.
+
+The skyscrapers are news about us to our President. He shall reckon with
+skyscraper men. He shall interpret men that belong with skyscrapers.
+
+And as he does so, I shall watch the people answer him, now with a glad
+and mighty silence and now with a great solemn shout.
+
+The skyscrapers are their skyscrapers.
+
+The courage, the reaching-up, the steadfastness that is in them is in
+the hearts of the people.
+
+If the President does not know us yet in America, does not know McAdoo
+as a representative American, we will thunder on the doors of the White
+House until he does.
+
+My impression is he would be out in the yard by the gate asking us to
+come in.
+
+We are America. We are expressing our joy in the world, our faith in
+God, and our love of the sun and the wind in the hearts of our people.
+
+In America the free air breathes about us, and daily the great sun
+climbs our hillsides, swings daily past our work. There are ninety
+million men with this sun and this wind woven into their bodies, into
+their souls. They stand with us.
+
+The skyscrapers stand with us.
+
+All singing stands with us.
+
+Ah, I have waked in the dawn and in the sun and the wind have I seen
+them!
+
+That sun and that wind, I say before God, are America! They are the
+American temperament.
+
+I will have laws for free men, laws with the sun and the wind in them!
+
+I have waked in the dawn and my heart has been glad with the iron and
+poetry in the skyscrapers.
+
+I will have laws for men and for American men, laws with iron and poetry
+in them!
+
+The way for a government to get the poetry in is to say "Yes" to
+somebody.
+
+The way for a government to get the iron in is not by saying "No." It is
+not American in a government to keep saying "No." The best way for our
+government in America to say "No" to a man, is to let him stand by and
+watch us saying "Yes" to some one else.
+
+Then he will ask why.
+
+Then he will stand face to face with America.
+
+
+
+
+CHAPTER XI
+
+NEWS-BOOKS
+
+
+The most practical thing that could happen now in the economic world in
+America would be a sudden, a great national, contemporary literature.
+
+America, unlike England, has no recognized cultured class, and has no
+aristocracy, so called, with which to keep mere rich men suitably
+miserable--at least a little humble and wistful. Our greatest need for a
+long time has been some big serene, easy way, without half trying, of
+snubbing rich men in America. All these overgrown, naughty fellows one
+sees everywhere like street boys on the corners or on the curbstones of
+society, calling society names and taking liberties with it, tripping
+people up; hoodlums with dollars, all these micks of money!--O, that
+society had some big, calm, serene way like some huge hearty London
+policeman, of taking hold of them--taking hold of them by the seats of
+their little trousers if need be, and taking them home to Mother--some
+way of setting them down hard in their chairs and making them
+thoughtful! Nothing but a national literature will do this. "Life,"
+(which is, with one exception, perhaps, the only religious weekly we
+have left in America) succeeds a little and has some spiritual value
+because it succeeds in making American millionaires look funny, and in
+making them want to get away and live in Europe. But "Life" is not
+enough; it merely hitches us along from day to day and keeps our courage
+up. We want in America a literature, we want the thing done thoroughly
+and forever and once for all. We want an Aristophanes, a master who
+shall go gloriously laughing through our world, through our chimneys
+and blind machines, pot-bellied fortunes, empty successes, all these
+tiny, queer little men of wind and bladder, until we have a nation
+filled with a divine laughter, with strong, manful, happy visions of
+what men are for.
+
+All we have to do is to have a News-book--a bookful of the kind of rich
+men we want, then we will have them. We will see men piling over each
+other all day to be them. Men have wanted to make money because making
+money has been supposed to mean certain things about a man. The moment
+it ceases to mean them, they will want to make other things.
+
+Where is the news about what we really want?
+
+----, when I took him to the train yesterday, spoke glowingly of the way
+the Standard Oil Trust had reduced oil from twenty-nine cents to eleven
+cents.
+
+There was not time to say anything. I just thought a minute of how they
+did it.
+
+Why is it that people--so many good people will speak of oil at eleven
+cents in this way, as if it were a kind of little kingdom of heaven?
+
+I admit that eleven cents from twenty-nine cents leaves eighteen cents.
+
+I do not deny that the Standard Oil Trust has saved me eighteen cents.
+But what have they taken away out of my life and taken out of my sense
+of the world and of the way things go in it and out of my faith in human
+nature to toss me eighteen cents?
+
+If I could have for myself and others the sense of the world that I had
+before, would I not to-day, day after day, over and over, gallon by
+gallon, be handing them their eighteen cents back?
+
+What difference does it make to us if we are in a world where we can buy
+oil for eleven cents a gallon instead of twenty-nine, if we do not care
+whether we are alive or dead in it and do not expect anything from
+ourselves or expect anything of anybody else? I submit it to your own
+common sense, Gentle Reader. Is it any comfort to buy oil to light a
+room in which you do not want to sit, in which you would rather not see
+anything, in which you would rather not remember who you are, what you
+do, and what your business is like, and what you are afraid your
+business is going to be like?
+
+I have passed through all this during the last fifteen years and I have
+come out on the other side. But millions of lives of other men are
+passing through it now, passing through it daily, bitterly, as they go
+to their work and as they fall asleep at night.
+
+The next thing in this world is not reducing the price of oil. It is
+raising the price of men and putting a market-value on life.
+
+What makes a man a man is that he knows himself, knows who he is, what
+he is for and what he wants. Knowing who he is and knowing what he is
+about, he naturally acts like a man, knows what he is about like a man,
+and gets things done.
+
+A nation that does not know itself shall not be itself.
+
+A nation that has a muddle-headed literature, a nation that to say
+nothing of not being able to express what it has, has not even made a
+beginning at expressing what it wants; a nation that has not a great,
+eager, glowing literature, a sublime clear-headedness about what it is
+for--a nation that cannot put itself into a great book, a nation that
+cannot weave itself together even in words into a book that can be
+unfurled before the people like a flag where everybody can see it and
+everybody can share it, look up to it, live for it, sleep for it, get up
+in the morning and work for it--work for the vision of what it wants to
+be--cannot be a great nation.
+
+A masterpiece is a book that has a thousand years in it. No man has a
+right to say where these thousand years in it shall lie, whether in the
+past or in the future. It is the thousand years' worth in it that makes
+a masterpiece a masterpiece. In America we may not have the literature
+of what we are or of what we have been, but the literature of what we
+are bound to be, the literature of what WE WILL, we will have, and we
+will have to have it before we can begin being it.
+
+First the Specifications, then the House.
+
+From the practical or literary point of view the one sign we have given
+in this country so far, that the stuff of masterpieces is in us and that
+we are capable of a great literature, is that America is bored by its
+own books.
+
+We let a French parson write a book for us on the simple life. We let a
+poor suppressed Russian with one foot in hell reach over and write books
+for us about liberty which we greedily read and daily use. We let a
+sublimely obstinate Norwegian, breaking away with his life, pulling
+himself up out of the beautiful, gloomy, morose bog of romance he was
+born in--express our American outbreak for facts, for frank realism in
+human nature.
+
+America is bored by its own books because every day it is demanding
+gloriously from its authors a literature--books that answer our real
+questions, the questions the people are asking every night as they go to
+sleep and every morning when they crowd out into the streets--Where are
+we going? Who are we? What are we like? What are we for?
+
+ * * * * *
+
+A---- C----, the little stoopy cobbler on ---- street in ----, bought
+some machines to help him last year before I went away and added two or
+three slaves to do the work. I find on coming back that he has moved and
+has two show windows now, one with the cobbling slaves in it cobbling,
+and the other (a kind of sudden, impromptu room with a show window in
+it) seems to be straining to be a shoe store. When you go in and show
+C---- in his shirt sleeves,--your old shoes hopefully, he slips over
+from his shining leather bench to the shoe-store side and shows you at
+the psychological moment a new pair of shoes.
+
+He is in the train now with me this morning, across the aisle, looking
+out of the window for dear life, poor fellow, for all the world as if he
+could suck up dollars and customers--and people who need shoes--out of
+the fields as he goes by, the way the man does mists, by looking hard at
+them.
+
+I watched him walking up and down the station platform before I got on,
+with that bent, concentrated, meek, ready-to-die-getting-on look. I saw
+his future while I looked. I saw, or thought I saw, windows full of
+bright black shoes, I saw the cobbler's shop moved out into the ell at
+the back, and two great show windows in front. A---- C---- looks like an
+edged tool.
+
+Millions of Americans are like A---- C----, like chisels, adzes, saws,
+scoops. You talk with them, and if you talk about anything except
+scooping and adzing, you are not talking with just a man, but a man who
+is for something and who is not for anything else. He is not for being
+talked with certainly, and alas! not for being loved. At best he is a
+mere feminine convenience--a father or a cash secreter; until he wears
+out at last, buzzes softly into a grave.
+
+An Englishman of this type is a little better, would be more like one of
+these screw-driver, cork-screw arrangements--a big hollow handle with
+all sorts of tools inside.
+
+Is this man a typical American? Does he need to be?
+
+What I want is news about us.
+
+All an American like C---- needs is news. His eagerness is the making of
+him. He is merely eager for what he will not want.
+
+All he needs is the world's news about people, about new inventions in
+human beings, news about the different and happier kinds of newly
+invented men, news about how they were thought of, and how they are
+made, and news about how they work.
+
+I demand three things for A---- C----:
+
+I want a novel that he will read which will make him see himself as I
+see him.
+
+I want a moving picture of him that he will go to and like and go to
+again and again.
+
+I want a play that will send him home from the theatre and keep him
+awake with what he might be all that night.
+
+I want a news-book for A---- C----, a news-book for all of us.
+
+ * * * * *
+
+I read a book some years ago that seemed a true news-book and which was
+the first suggestion I had ever received that a book can be an act of
+colossal statesmanship, the making or remaking of a people--a
+masterpiece of modern literature, laying the ground plan for the
+greatness of a nation.
+
+When I had read it, I wanted to rush outdoors and go down the street
+stopping people I met and telling them about it. Once in a very great
+while one does come on a book like this. One wants to write letters to
+the reviews. One does not know what one would not do to go down the long
+aimless Midway Plaisance of the modern books, to call attention to it.
+One wishes there were a great bell up over the world.... One would reach
+up to it, and would say to all the men and the women and to the flocks
+of the smoking cities, "Where are you all?" The bell would boom out,
+"What are you doing? Why are you not reading this book?" One wonders if
+one could not get a coloured page in the middle of the _Atlantic_ or the
+_North American Review_ or _Everybody's_ and at least make a great book
+as prominent as a great soap--almost make it loom up in a country like a
+Felt Mattress or a Toothbrush.
+
+The book that has made me feel like this the most is Charles Ferguson's
+"Religion of Democracy." I have always wondered why only people here and
+there responded to it. The things it made me vaguely see, all those huge
+masses of real things, gigantic, half-godlike, looming like towers or
+mountains in a mist.... Well, it must have been a little like this that
+Columbus felt that first morning!
+
+But as Columbus went on, what he struck after all was real land, some
+piece of real land in particular. The mist of vision did precipitate
+into something one could walk on, and I found as I went on with Mr.
+Ferguson's book that if there was going to be any real land, somebody
+would have to make some.
+
+But for the time being Charles Ferguson's book--all those glorious
+generalizings in behalf of being individual, all those beautiful,
+intoned, chanted abstractions in behalf of being concrete--came to me in
+my speechless, happy gratitude as a kind of first sign in the heavens,
+as a pillar of cloud by day and of fire by night, up over the place in
+the waste of water where land, Land! At last! Land again! will have to
+be.
+
+If we ever have a literature in America, it will be found somewhere when
+the mist rolls away, right under Charles Ferguson's book.
+
+It may be too soon just now in this time of transition in our land of
+piles and of derricks against the sky, for the book. All we are
+competent for now is to say that we want such a book, that we see what
+it will do for us.
+
+When we want it, we will get it. Let the American people put in their
+order now.
+
+In the meantime the Piles and the Derricks.
+
+All these young and mighty derricks against the sky, all these soaring
+steel girders with the blue through them--America!
+
+Ah, my God! is it not a hoping nation? Three thousand miles of Hope,
+from Eastport, Maine, to San Francisco--does not the very sun itself
+racing across it take three hours to get one look at our Hope?
+
+Here it is!--Our World.
+
+Let me, for one, say what I want.
+
+It is already as if I had seen it--one big, heroic imagination at work
+at last like a sea upon our world, poetry grappling with the great
+cities, with their labour, with their creative might, full of their vast
+joys and sorrows, full of their tussle with the sea and with the powers
+of the air and with the iron in the earth!--the big, speechless cities
+that no one has spoken for yet, so splendid, and so eager, and so silent
+about their souls!
+
+It is true we are crude and young.
+
+Behold the Derricks like mighty Youths!
+
+In our glorious adolescence so sublime, so ugly, so believing, will no
+one sing a hymn to the Derricks?
+
+Where are the dear little Poets? Where are they hiding?
+
+Playing Indian perhaps, or making Parthenons out of blocks.
+
+Perhaps they might begin faintly and modestly at first.
+
+Some dear, hopeful, modest American poet might creep up from under them,
+out from under the great believing, dumb Derricks standing on tiptoe of
+faith against the sky, and write a book and call it "Beliefs American
+Poets Would Like to Believe if They Could."
+
+
+
+
+CHAPTER XII
+
+NEWS-BOOKS II
+
+
+A nation's religion is its shrewdness about its ideals, its genius for
+stating its ideals or news about itself, in the terms of its everyday
+life.
+
+A nation's literature is its power of so stating its ideals that we will
+not need to be shrewd for them--its power of expressing its ideals in
+words, of tracing out ideals on white paper, so that ideals shall
+enthrall the people, so that ideals shall be contagious, shall breathe
+and be breathed into us, so that ideals shall be caught up in the voices
+of men and sung in the streets.
+
+Ideals, intangible, electric, implacable irresistible, all-enfolding
+ideals, shall hold and grip a continent the way a climate grips a
+continent, like sunshine around a helpless thing, in the hollow of its
+hand, and possess the hearts of the people.
+
+What our government needs now is a National band in Washington.
+
+America is a Tune.
+
+America is not a formula. America is not statistics, even graphic
+statistics. A great nation cannot be made, cannot be discovered, and
+then be laid coldly together like a census. America is a Tune. It must
+be sung together.
+
+The next thing statesmen are going to learn in this country is that from
+a practical point of view in making a great nation only our Tune in
+America and only our singing our Tune can save us. A great nation can be
+made out of the truth about us. The truth may be--must be
+probably,--plain. But the truth must sing.
+
+It will not be the government that first gets the truth that will govern
+us. The government that gets the truth big enough to sing first, and
+sings it, will be the government that will govern us. The political
+party in this country that will first be practical with the people, and
+that will first get what it wants, will be the political party that
+first takes Literature seriously. Our first great practical government
+is going to see how a great book, searching the heart of a nation,
+expressing and singing the men in it, governs a people. Being a
+President in a day like this, if it does not consist in being a poet,
+consists in being the kind of President who can be, at least, in
+partnership with a poet.
+
+It is not every President who can be his own David, who can rule with
+one hand and write psalms and chants for his people with the other.
+
+The call is out, the people have put in their order to the authors of
+America, to the boys in the colleges, and to the young women in the
+great schools--Our President wants a book.
+
+Before much time has passed, he is going to have one.
+
+Being a President in this country has never been expressed in a book.
+
+The President is going to have a book that expresses him to the people
+and that says what he is trying to do. He will live confidentially with
+the book. It shall be in his times of trial and loneliness like a great
+people coming to him softly. He shall feel with such a book, be it day
+or night, the nation by him, by his desk, by his bedside, by his
+silence, by his questioning, standing by, and lifting.
+
+In the book the people shall sing to the President. He shall be kept
+reminded that we are there. He shall feel daily what America is like.
+America shall be focussed into melody. We shall have a literature once
+more and the singers, as in Greece, as in all happy lands and in all
+great ages, shall go singing through the streets.
+
+There is no singing for a President now. All a President can do when he
+is inaugurated, when he begins now, is to kiss helplessly some singing
+four thousand years old in a Bible by another nation.
+
+When David sang to his people, he sang the news, the latest news, the
+news of what was happening to people about him from week to week.
+
+Why is no one singing 1913, our own American 1913?
+
+Why is no one stuttering out our Bible--one the President could have to
+refer to, our own Bible in our own tongue from morning to morning in the
+symbols that breathe to us out of the sounds in the street, out of the
+air, out of the fresh, bright American sky, and out of the new ground
+beneath our feet?
+
+ * * * * *
+
+It is easy for a President to pile up three columns a morning of news
+about himself to us, show each man his face in the morning, but what is
+there he can do with twenty thousand newspapers at his breakfast table,
+to pick out the real news about us? Who shall paint the portrait of a
+people?
+
+One could go about in the White House and study the portraits of the
+presidents, but where is the portrait of the people? The portrait of the
+people comes in little bits to the president like a puzzle picture. Each
+man brings in his little crooked piece, jig-sawed out from Iowa, South
+Dakota, Oklahoma or Aroostook County, Maine. This picture or vision of a
+nation, this wilderness of pieces, can be seen every day when one goes
+in, lying in heaps on the floor of the White House.
+
+A literature is the expression on the face of a nation. A literature is
+the eyes of a great people looking at one.
+
+It seems to be as we look, looking out of the past and faraway into the
+future.
+
+A newspaper can set a nation's focus for a morning, adjusting it one way
+or the other. A President can set the focus for four years. But only a
+book can set the focus for a nation's next hundred years so that it can
+act intelligently and steadfastly on its main line from week to week and
+morning to morning. Only a book can make a vast, inspiring, steadfast,
+stage-setting for a nation. Only a book, strong, slow, reflective, alone
+with each man, and before all men, can set in vast still array the
+perspective, the vision of the people, can give that magnificent
+self-consciousness which alone makes a great nation, or a mighty man. At
+last humble, imperious, exalted, it shall see Itself, its vision of its
+daily life lying out before it, threading its way to God!
+
+
+
+
+CHAPTER XIII
+
+NEWS-PAPERS
+
+
+I went one day six months ago to the Mansion House and heard Lord Grey,
+and Lord Robert Cecil, and Mr. T.C. Taylor and others address the annual
+meeting of the Labour Copartnership Association.
+
+I found myself in the presence of a body of men who believe that
+Englishmen are capable of bigger and better things than many men believe
+they are capable of. They refuse to evade the issue of the coal strike
+and to agree with the socialists who have given up believing that
+English employers can be competent and who merely believe that we will
+have to rely on our governments now to be employers, and they refuse to
+agree with the syndicalists, who believe in human nature still less and
+have given up on employers and on governments both.
+
+I have retained three impressions as a result of the meeting.
+
+The first was that it was the most significant and impressive event
+since the coal strike, that it brought the whole industrial issue to a
+point and summed the coal strike up.
+
+The second impression was one of surprise that the hall was not full.
+
+The third impression came the next day when I looked through the papers
+for accounts of what had been said and of what it stood for.
+
+It was noted pleasantly and hurriedly as one of the day's events. It was
+just one more of those shadowy things that flicker on the big foolish,
+drifting, rolling attention of a world a second and are gone.
+
+People were given a few inches.
+
+I read in the papers that same day a quite long account of a discussion
+of nine bishops for five hours (meeting at the same time) on a matter of
+proper clothes for clergymen.
+
+I would have said of that meeting of the Labour Copartnership
+Association--that it was a meeting of a Society for Defence and
+Protection of Longer Possible Religion on the Earth--but the clergy out
+of all the invitations, did not seem very largely to have had time to be
+there.
+
+I wondered too a little about the papers, as I hunted through them.
+
+It set one to thinking if anything serious to the nation would have
+happened, if possibly during the coal strike the London papers had
+devoted as much attention to T.C. Taylor--a mutual interest
+employer--and to how he runs his business--as to Horatio Bottomley?
+
+Possibly too what Mr. Sandow prefers to have people drink is not so
+important--perhaps whole pages of it at a time--as Amos Mann and how he
+runs his shoe business without strikes, or as Joseph Bibby and how he
+makes oil cakes and loyal workmen together.
+
+I read the other day of a clergyman in New Jersey--who was organizing a
+league of all the left-handed men in the world. Everything is being
+organized, whether or no. Some one has financed him. There will be some
+one very soon now who will pay the bill for organizing the attention of
+a world and for deciding the fate of human nature. It would be worth
+while spending possibly one fortune on getting human nature to settle
+decisively and once for all whether it has any reason to believe in
+itself or not. Why have a world at all--one like this? Do we want it?
+Who wants it? What do we want instead? We will advertise and find out.
+We will spend millions of pounds and Dreadnoughts, even national
+beer-bills on it, if necessary, on making everybody know that mentally
+competent business men--mutual-interest employers, and mentally
+competent workmen--mutual-interest workmen, can be produced by the
+human race. When everybody knows that this is true, nine out of ten
+Parliamentary questions would be settled, the Churches would again have
+a chance to be noticed, and education and even religion could be taken
+seriously. There would be some object in being a teacher perhaps once
+more and in making teaching again a great profession. There would be
+some object perhaps in even being an artist. The world would start off
+on a decent, self-respecting theory or vision about itself. Things could
+begin to be done in society once more, soundly, permanently, humanly and
+from the bottom up.
+
+We would go out on the streets again--rich and poor--and look in each
+other's faces. We would take up our morning papers without a sinking at
+the heart.
+
+And the men who have stopped believing in men and who merely believe in
+machines would be indicted before the bar of mankind. We would see them
+slowly filing back, one by one, to where they belong--on the back seats
+of the world.
+
+The newspapers in England and America seem to think that in their
+business of rolling the world along, what they find themselves
+confronted with just now is an economic problem.
+
+The problem that the newspapers are really confronted with, as a matter
+of fact, is one with which newspaper men big and little are more
+competent to deal than they would be with an expert problem in
+economics. The real problem that newspapers are confronted with every
+night, every morning, to-day, is a problem in human nature.
+
+Some people believe that human nature can be believed in, and others do
+not. The socialists, the syndicalists, the trades unionists, as a class,
+and the capitalists as a class, are acting as if they did not. A great
+many inventors, and a great many workmen, all the more bold and
+inventive workmen, and many capitalists and great organizers of facts
+and of men, are acting as if they believed in human nature.
+
+Which are right? Can a mutual-interest employer, can a mutual-interest
+worker, be produced by the human race? There are some of us who answer
+that this is a matter of fact, that this type of man can be produced, is
+already produced, and is about to be reproduced indefinitely.
+
+The moment we can convince trades unions and convince employers that
+this is true we will change the face of the earth.
+
+Why not change the face of the earth now?
+
+In this connection I respectfully submit three considerations:
+
+1st. If all employers of the world to-morrow morning knew what Lord Grey
+(as President of the Labour Copartnership Association) knows to-day
+about copartnership--the hard facts about the way copartnership works in
+calling out human nature--in nerving and organizing labour, every
+employer in the world to-morrow would begin to take an attitude toward
+labour which would result in making strikes and lockouts as
+impracticable, as incredible, as moony, as visionary forever as ideals
+of a world without strikes look now.
+
+2nd. If all the workmen of the world to-morrow morning knew what
+Frederick Taylor (the American engineer) knows about planning workmen's
+work so that they receive, for the same expenditure of strength, a third
+more wages every day, the whole attitude of labour in every nation and
+of the trades unions of the world--the attitude of doing as little work
+as possible, of labouring and studying and slaving away to discover ways
+of not being of any use to employers--would face about in a day.
+
+3rd. What Lord Grey knows about copartnership and the way it works is in
+the form of ascertainable, communicable, and demonstrable facts. What
+Frederick Taylor knows and what he has been doing with human beings and
+with steel and pig iron and with bricks and other real things is in the
+form of history that has been making for thirty years--and that can be
+looked up and proved.
+
+Why should not everybody who employs labour know what Lord Grey knows?
+
+And why should not all workmen know what a few thousand workmen who have
+been trained under Frederick Taylor to work under better conditions and
+with more wages, know?
+
+If I were an inspired millionaire the first thing I would do to-morrow
+would be to supply the funds and find the men who should take up what
+Lord Grey knows about employers, and what Frederick Taylor knows about
+workmen, and put it where all who live shall see it and know it. I would
+spend my fortune in proving to the world, in making everybody know and
+believe that the mutual-interest business man and the mutual-interest
+workman have been produced and can be produced and shall be produced by
+the human race.
+
+The problem of the fate of the world in its essential nature and in its
+spiritual elements and gifts--has come to be in this age of the press a
+huge advertising problem--a great adventure in human attention.
+
+The most characteristic and human and natural way, and the only profound
+and permanent way to handle the quarrel between Capital and Labour is by
+placing certain facts--certain rights-of-all-men-to-know, into the hands
+of some disinterested and powerful statesman of publicity--some great
+organizer of the attention of a world. He would have to be a practical
+passionate psychologist, a man gifted with a bird's-eye view of
+publics--a discoverer of geniuses and crowds, a natural diviner or
+reader of the hearts of men. He shall search out and employ twenty men
+to write as many books addressed to as many classes and types of
+employers and workers. He shall arrange pamphlets for every dooryard
+that cannot help being read.
+
+He shall reach trades unions by using the cinema, by having some master
+of human appeal take the fate of labour, study it out in pictures--and
+the truth shall be thrown night after night and day after day on a
+hundred thousand screens around a world. He shall organize and employ
+wide publicity or rely on secret and careful means on different aspects
+of the issue according to the nature of the issue, human nature and
+common sense, and organize his campaign to reach every type of person,
+every temperament, and order of circumstance, each in its own way.
+
+What Lord Grey knows and what Frederick Taylor's workmen know shall be
+put where all who live shall see it where every employer, every workman,
+every workman's wife and every growing boy and girl that is passing by,
+as on some vast billboard above the world, shall see it--shall see and
+know and believe that employers that are worth believing in--and that
+workmen who can work and who are skilled and clever enough to love to
+work--can still be produced by the human race.
+
+If I were a newspaper man I would start what might be called Pull
+Together Clubs in every community, men in all walks of life, little
+groups of crowdmen or men in the community who could not bear not to see
+a town do team work.
+
+I would use these Pull Together Clubs in every community as means of
+gathering and distributing news--as local committees on the national
+campaign of touching the imagination of labour and touching the
+imagination of capital.
+
+"_Without Vision the People perish_."
+
+I would begin with spending five million dollars on a vision for the
+people.
+
+What would I do with a five-million-dollar fund for touching the
+imagination of labour and touching the imagination of capital?
+
+First: preliminary announcement in all papers and in all public ways,
+asking names and addresses of workmen who have already proved and
+established their belief in copartnership.
+
+Names and addresses of employers in the same way.
+
+Second: names and addresses of workmen who would believe in it if they
+could; who believe in the principle theoretically and would be
+interested in seeing how it could be practically and technically
+proved.
+
+Names and addresses of employers in the same way.
+
+Third: selection of one firm in each industry, the best and most
+strategically placed to carry it out in that industry, and placing the
+facts before them.
+
+Selection of the leading workmen out of all the workmen in the nation
+employed in that industry, who would be willing to work with such a
+firm.
+
+Fourth: a selection of travelling secretaries to visit trades unions and
+get provisional permission and toleration for these workmen so that they
+can take copartnership places under such a firm with the consent of
+their fellows and he set one side for experimental purposes, under the
+protection of the trades union rules.
+
+Fifth: I would find the most promising trades-union branch in each
+industry and I would try to get this branch to take it up with the other
+branches until all trades unions were brought to admit copartnership
+members on special terms.
+
+Sixth: after getting copartnership tolerated for certain workmen
+employed in certain firms I would try to make copartnership a
+trades-union movement.
+
+I would then let the trades unions educate the employers.
+
+Seventh: I would prepare a list of apparent exceptions to copartnership
+as a working principle. I would investigate and try to see why they were
+exceptions and why copartnership would not work, and I would find and
+set inventors at work, and find in what way the spirit that is back of
+copartnership could be applied.
+
+
+
+
+CHAPTER XIV
+
+NEWS-MACHINES
+
+
+We want to be good and the one thing we need to do is to tell each
+other. Then we will be good. Our conveniences for being good in crowds
+are not finished yet.
+
+We have invented machines for crowds to see one another with and to use
+in getting about in the dark. One engine whirls round and round all
+night so that half a million people can be going about anywhere after
+sunset without running into each other.
+
+Crowds have vast machines for being somewhere else--run in somewhat the
+same way all from one unpretentious building they put up called a Power
+House.
+
+A great many of our machines for allowing crowds of people to move their
+bodies around with have been attended to, but our Intelligence-Machine,
+our machine for knowing what other people really think, and what they
+are like in their hearts so that we can know enough to be good to them,
+and have brains enough to get them to be good to us, is not finished and
+set up yet.
+
+The industrial problem instead of being primarily an economic problem is
+a news problem.
+
+If a President were to appoint a Secretary of Labour and were to give
+him as one of his conveniences, a news engineer--an expert at attracting
+and holding the attention of labour unions and driving through news to
+them about themselves that they do not know yet, who would be
+practically at the head of the department in two years? The Secretary or
+the Secretary's news engineer? News is all there is to such a
+department, finding out what it is and distributing it. Any one can
+think of scores of labour-union fallacies, news they do not know about
+themselves that they will want to know at once when their attention is
+called to it.
+
+If nine members of the President's Cabinet were national news agents,
+experts in nationalizing news, one member could do with his subordinates
+all the other things that Cabinet members do.
+
+The real problem before each Cabinet member is a problem of news. If the
+Secretary of Commerce, for instance, could get people to know certain
+things, he would not need to do at all most of the things that he is
+doing now. Neither would the Attorney General.
+
+If everything in a Cabinet position turns on getting people to know
+things, why not get them to know them? Why not take that job instead?
+Why not take the job of throwing one's self out of a job? Every powerful
+man has done it--thrown himself out of what he was doing, by making up
+something bigger to do from the beginning of the world.
+
+In every business it is the man who can recognize, focus, organize, and
+apply news, and who can get news through to people, who soon becomes the
+head of the business.
+
+The man who can get news through to directors and to employees and make
+them see themselves and see one another and the facts as they are, soon
+gets to be Head of the factory.
+
+The man who can get news through to the public, the salesman of news to
+people about what they want to buy and about how they are to spend their
+money--very personal, intimate news to every man--soon rises to be Head
+of the Head of the factory and of the entire business.
+
+It will probably be the same in a cabinet or in a government. If the
+Secretary of the Department of Commerce has a news engineer as a
+subordinate in his department and begins to study and observe how to do
+his work best, how to solve his problem in the nation, we will soon see
+the head of the department, if he really is the head of the department,
+quietly taking over his news engineer's job and letting his news
+engineer have his.
+
+It is a news engineering job, being a Secretary of Commerce.
+
+Every member of the Cabinet has a news engineering job.
+
+And the fact seems to be that the moment the news is attended to in each
+member's department--applied news, special and private news, turned on
+and set to work where it is called for--most members of cabinets,
+secretaries of making people do things, and for that matter, the
+Presidents of making people do things will be thrown out of employment.
+The Secretaries of What People Think, and the President of What People
+Think--the engineers of the news in this nation--will be the men who
+govern it.
+
+
+
+
+CHAPTER XV
+
+NEWS-CROWDS
+
+
+I have tried to express in the last chapter, some kind of tentative
+working vision or hope of what authors and of what newspaper men can do
+in governing a country.
+
+This chapter is for anybody, any plain human being.
+
+Governments all over the world to-day are groping to find out what plain
+human beings are like.
+
+It does not matter very long what other things a government gets wrong,
+if it gets the people right.
+
+This suggests something that each of us can do.
+
+I was calling on ----, Treasurer of ----, in his new bank, not long
+ago--a hushed, reverent place with a dome up over it and no windows on
+this wicked world--a kind of heavenly minded way of being lighted from
+above. It seemed to be a kind of Church for Money.
+
+"This is new," I said, "since I've been away. Who built it?"
+
+---- mentioned the name of Non-Gregarious as if I had never heard of
+him.
+
+I said nothing. And he began to tell me how Non built the bank. He said
+he had wanted Non from the first, but that the directors had been set
+against it.
+
+And the more he told the directors about Non, he said, the more set they
+were. They kept offering a good many rather vague objections, and for a
+long time he could not really make them out.
+
+Finally he got it. All the objections boiled down to one.
+
+Non was too good to be true. If there was a man like Non in this world,
+they said, they would have heard about it before.
+
+ * * * * *
+
+When I was telling ex-Mayor ----, in ----, about Non, the first time, he
+interrupted me and asked me if I would mind his ringing for his
+stenographer. He was a trustee and responsible, either directly or
+indirectly, for hundreds of buildings, and he wanted the news in
+writing.
+
+Of course there must be something the matter with it, he said, but he
+wanted it to be true, if it could, and as the bare chance of its being
+true would be very important to him, he was going to have it looked up.
+
+Now ex-Mayor ---- is precisely the kind of man (as half the world knows)
+who, if he had been a contractor, instead of what he had happened to be,
+would have been precisely the kind of contractor Non is. He has the same
+difficult, heroic blend of shrewd faiths in him, of high motives and
+getting what he wants.
+
+But the moment ex-Mayor ---- found these same motives put up to be
+believed in at one remove, and in somebody else, he thought they were
+too good to be true.
+
+I have found myself constantly confronted in the last few years of
+observation with a very singular and interesting fact about business
+men.
+
+Nine business men out of ten I know, who have high motives, (in a rather
+bluff simple way, without particularly thinking about it, one way or the
+other) seem to feel a little superior to other people. They begin, as a
+rule, apparently, by feeling a little superior to themselves, by trying
+to keep from seeing how high their motives are, and when, in the stern
+scuffle of life, they are unable any longer to keep from suspecting how
+high their motives are themselves, they fall back on trying to keep
+other people from suspecting it.
+
+In ----'s factory in ----, the workers in brass, a few years ago, could
+not be kept alive more than two years because they breathed brass
+filings. When ---- installed, at great expense, suction machines to
+place beside the men to keep them from breathing brass, some one said,
+"Well surely you will admit this time, that this is philanthropy?"
+
+"Not at all."
+
+The saving in brass air alone, gathered up from in front of the men's
+mouths, paid for the machines. What is more he said that after he had
+gone to the expense of educating some fine workmen, if a mere little
+sucking machine like that could make the best workmen he had, work for
+him twenty years instead of two years, it was poor economy to let them
+die.
+
+Nearly all of the really creative business men make it a point, until
+they get a bit intimate with people, to talk in this tone about
+business. One can talk with them for hours, for days at a time, about
+their business--some of them, without being able a single time to corner
+them into being decent or into admitting that they care about anybody.
+
+Now I will not yield an inch to ---- or to anybody else in my desire to
+displace and crowd out altruism in our modern life. I believe that
+altruism is a feeble and discouraged thing from a religious point of
+view. I have believed that the big, difficult and glorious thing in
+religion is mutualism, a spiritual genius for finding identities, for
+putting people's interests together-you-and-I-ness, and we-ness, letting
+people crowd in and help themselves.
+
+And why not believe this and drop it? Why should nearly every business
+man one meets to-day, try to keep up this desperate show, of avoiding
+the appearance of good, of not wanting to seem mixed up in any way with
+goodness--either his own or other people's?
+
+In the present desperate crisis of the world, when all our governments
+everywhere are groping to find out what business men are really like and
+what they propose to be like, if a man is good (far more than if he is
+bad) everybody has a right to know it. The President has a right to know
+it. The party leaders have a right to know it.
+
+It is a big businesslike thing for a man to make goodness pay, but what
+is the man's real, deep, happy, creative, achieving motive in making
+goodness pay? What is it in the man that fills him with this fierce
+desire, this almost business-fanaticism for making goodness pay?
+
+It is a big daily grim love of human nature in him, his love of being in
+a human world, his passion for human economy, for world efficiency and
+world-self-respect. This is what it is in him that makes him force
+goodness to pay.
+
+The business men of the bigger type who let themselves talk in this tone
+to-day, do not mean it, they are letting themselves be insensibly drawn
+into the tone of the men around them.
+
+We have gone skulking about with our virtues so long, saying that we
+have none, that we have believed it. We all know men finer than we are
+who say they have none. So we have not, probably.
+
+And so it goes on. I grow more and more tired every year of going about
+the business world, at boards of trade and at clubs and at dinners, and
+finding all this otherwise plain and manly world, all dotted over
+everywhere with all these simple, good, self-deceived blundering prigs
+of evil, putting on airs before everybody day and night, of being worse
+than they are!
+
+It is not exactly a lie. It is a Humdrum. People do not deliberately lie
+about human nature. They merely say pianola-minded things.
+
+One goes down any business street, Oxford Street, Bond Street, or
+Broadway. One hears the same great ragtime tune of business, dinging
+like a kind of street piano, through men's minds, "Sh-sh-sh-sh-Oh,
+SH-SH! Oh, do not let anybody know I'm being good!"
+
+
+=II=
+
+I am not going to try any longer to worm out of my virtues or to keep up
+an appearance of having as low motives as other people are trying to
+make me believe they have.
+
+They have lied long enough.
+
+I have lied long enough.
+
+My motives are really rather high and I am going to admit it.
+
+And the higher they are (when I have hustled about and got the necessary
+brains to go with them) the better they have worked.
+
+Nine times out of ten when they have not worked, it has been my fault.
+
+Sometimes it is John Doe's fault.
+
+I am going to speak to John Doe about it. I am going to tell him what I
+am driving at. I have turned over a new leaf. In the crisis of a great
+nation and as an act of last desperate patriotism, I am going to give up
+looking modest.
+
+For a long time now I have wanted to dare to come out and stand up
+before this Modesty Bug-a-boo and have it out with it and say what I
+think of it, as one of the great, still, sinister threats against our
+having or getting a real national life in America.
+
+I knew a boy once who grew so fast that his mother always kept him
+wearing shoes three sizes too large, and big, hopeful-looking coats and
+trousers. Except for a few moments a year he never caught up. Nobody
+ever saw that boy and his long shoes when he was not butting bravely
+about, stubbing his toes on the world and turning up his sleeves.
+
+It was a great relief to him and everybody, finally, when he grew up.
+
+I am going to let myself go around, for a while now, at least until our
+present national crisis is over in business and in politics, like that
+boy.
+
+There are millions of other men in this country who want to be like
+that boy. Nations may smile at us if they want to. We will smile
+too--rather stiffly and soberly, but for better or worse we propose from
+to-day on, to let people see what we are trying to be daily, grimly,
+right along side of what we are!
+
+I have come to the conclusion that the only way, for me, at least, to
+keep modest and kind, is to have my ideals all on. When one is going
+around in sight of everybody with one's moral sleeves rolled up, and
+one's great wistful, broad trousers that do not look as if they would
+ever get filled out, it is awkward to find fault with other people for
+not filling out their moral clothes. It may be a severe measure to take
+with one's self hut the surest way to be kind is to live an exposed
+life.
+
+I propose to live the next few years in a glass house. There are
+millions of other men who want to. We want to see if we cannot at last
+live confidentially with a world, live naïvely and simply with a world
+like boys and like great men and like dogs!
+
+What I have written, I have written. I propose to run the risk of being
+good. When driven to it, I will run the risk of saying I am good.
+
+My motives are fairly high. See! here is my scale of one hundred! I had
+rather stand forty-five on my scale than ninety-eight on yours!
+
+If there is any discrepancy between my vision and my action, I am not
+going to be bullied out of my life and out of living my life the way I
+want to, by the way I look. Though it mock me, I will not haul down my
+flag. I will haul up my life!
+
+Here it is right here in this paragraph, in black and white. I take it
+up and look at it, I read it once more and lay it down.
+
+What I have written, I have written.
+
+
+=III=
+
+People do not seem to agree in the present crisis of our American
+industrial and national life, about the necessity of getting at the
+facts and at the real news in this country about how good we are.
+
+Last November in the national election, four and a half million men
+(Republicans) said to Theodore Roosevelt, "Theodore! do not be good so
+loud!"
+
+Four and a half million other men, also Republicans, told him not to
+mind what anybody said, but to keep right on being good as loud as he
+liked, for as long as it seemed necessary.
+
+They wanted to be sure our goodness in America such as we had, was being
+loud enough to be heard, believed in, and acted on in public.
+
+The other set of men, last November (who were really very good too, of
+course), were more sedate and liked to see goodness modulated more. They
+stood out for what might be called a kind of moral elegance.
+
+The governing difference between the Roosevelt type and the Taft type in
+America has not been a mere difference of temperament but a difference
+in news-sense, in a sense of crisis in the nation.
+
+Thousands of men of all parties, with the nicest, easiest stand-pat Taft
+temperaments in the world, with soft, low voices and with the most
+beautiful moral manners, have let themselves join in a national attempt
+to shock this nation into seeing how good it is. A great temporary
+crisis can only be met by a great temporary loudness.
+
+This is what has been happening in America during the last six months.
+At last, all men in all parties are engaged in trying to find out: Is it
+true or not true that we want to be good?
+
+We are trying to get the news through. It may not be very becoming to us
+and we know as well as any one, that loudness, except when morally deaf
+people drive us to it is in bad taste. We are looking forward, every one
+of us, to being as elegant as any one is, and the very first minute we
+get the morally deaf people out of office where we will not have to go
+about shouting out at them we will tone down in our goodness. We will
+modulate beautifully!
+
+
+=IV=
+
+There are three other bug-a-boos, besides the Modesty Bug-a-boo that
+America will have to face and drive out of the way before it can be
+truly said to have a national character or to have grown up and found
+itself. There is the Goody-good Bug-a-boo, the Consistency Bug-a-boo,
+and the Bug-a-boo that Thomas Jefferson if he were living now, would
+never never ride in a carriage.
+
+Each of these bug-a-boos in the general mistiness and muddle-headiness
+of the time can be seen going about, saying, "Boo! Boo!" to this
+democracy from day to day and year to year, keeping it scared into not
+getting what it wants.
+
+There is not one of them that will not evaporate in ten minutes the
+first morning we get some real news through in this country about
+ourselves and about what we are like.
+
+What is the real news about us, for instance, as regards being
+goody-good?
+
+I can only begin with the news for one.
+
+For years, I have held myself back from taking a plain or possibly loud
+stand for goodness as a shrewd, worldly-wise program for American
+business and public life, because I was afraid of people, and afraid
+people would think I was trying to improve them.
+
+What was worse, I was afraid of myself too. I was afraid I really would.
+
+I am afraid now, or rather I would be, if I had not drilled through to
+the news about myself and about other people and about human nature that
+I am putting into this chapter.
+
+ * * * * *
+
+I have written five hundred pages in this book on an awkward and
+dangerous subject like the Golden Rule, and I appeal to the reader--I
+ask him humbly, hopefully, gratefully if he can honestly say (except for
+a minute here and there when I have been tired and slipped up), if he
+has really felt improved or felt that I was trying to improve him in
+this book.
+
+On your honour, Gentle Reader--you who have been with me five hundred
+pages!
+
+You say "Yes"?
+
+Then I appeal to your sense of fairness. If you truly feel I have been
+trying to improve you in this book, turn this leaf down here and stop.
+It is only fair to me. Close the book with your improved and being
+improved feeling and never open it again until it passes over. You have
+no right to go on page after page calling me names, as it were, right in
+the middle of my own book in this way behind my back, you!--hundreds and
+thousands of miles away from me, by your own lamp, by your own
+window--you come to me here between these two helpless pasteboard covers
+where I cannot get out at you, where I cannot answer back, and you say
+that I am trying to improve you!
+
+Ah, Gentle Reader, forgive me! God forgive me! Believe me, I never
+meant, not if it could possibly be helped, to improve you! If you insist
+on it and keep saying that I have been improving you, all I can say is
+that I was merely looking as if I were improving you. _You_ did it. I
+did not. God help me if I am trying to improve you! I am trying to find
+out in this book who I am. If, incidentally, while I am quietly working
+away on this for five hundred pages, you find out who you are yourself,
+and then drop into a gentle glowing improved feeling all by yourself, do
+not mix me up in it. I deny that I have tried to improve you or anybody.
+I have written this book to get my own way, to express my America. I
+have written it to say "i," to say "I," to say (the first minute you let
+me), "you and I," to say we, WE about America--to drive the news through
+to a President of what America is like.
+
+I am not improving you. I am telling you what may or may not be news
+about you.
+
+Take it or leave it.
+
+
+=V=
+
+I want to be good.
+
+I do not feel superior to other men.
+
+And I do not propose, if there is anything I can do about it, to be
+compelled to feel superior.
+
+I believe we all want to be good.
+
+The one thing I want in this world is to prove it. I want my own way.
+
+I am not going to slump into being a beautiful character. I have written
+this book to get my own way.
+
+I have said I will not be mixed up in the fate of people who do not know
+where they are going, who have not decided what they are like, who do
+not know who they are. What do the people want? Some people tell me they
+want nothing. They tell me it would only make things worse and stir
+things up for me to want to be good.
+
+Or perhaps they think it is beautiful to lower the price of oil. They
+want oil at seven cents a gallon.
+
+Do they? Do you? Do I?
+
+I say no. Let oil wait. I want to raise the price of men and to put a
+market value on human life. I find as I look about me that there are two
+classes of statesmen offering to be helpful in making life worth living
+in America.
+
+There are the statesmen who think we are going to be good and who
+believe in a program which trusts and exalts the people and the leaders
+of the people.
+
+There are the statesmen who seem to believe that American human nature
+does not amount to enough to be good. They are planning a program on the
+principle that the best that can be done with human nature in America in
+business and public life is to have it expurgated.
+
+Which class of statesmen do we want?
+
+In some of our state prisons men who are not considered fit to reproduce
+themselves are sterilized. The question that is now up before this
+country is, Do we or do we not want American business sterilized? Are we
+or are we not going to put a national penalty on all initiative in all
+business men because some men abuse it?
+
+There is but one thing that can save us, namely, proving to one another
+and to our public men, that we are good, that we are going to be good
+and that we know how. We face the issue to-day. Two definite programs
+are before the country.
+
+Those who have put their faith in being afraid of one another as a
+national policy have devised several By-laws for an Expurgated America.
+
+They say, eliminate the right of a man to do wrong. Deny him the right
+of moral experiment because some of his experiments do not work. We say
+let him try. We can look out for ourselves or we will have bigger men
+than he is, to look out for us.
+
+They say, eliminate the right of a man to be an owner, because nobody
+has the courage to believe that a man can express his best self in
+property. We say that property may express a man's religion, and that
+the way a man has of being rich or of being poor may be an art-form.
+
+Most men can express themselves better in property than in anything
+else.
+
+They say, eliminate all monopoly indiscriminately and the occasional
+logical efficiency of monopoly because it has not worked well for the
+people the first few times and because we have not learned how to handle
+it. We say learn how to handle it.
+
+They say eliminate the middleman. They say that the one strategic man in
+every industry who can represent everybody if he wants to, who can be a
+great man and who can make a great industry serve everybody, must be
+eliminated because nobody believes America can produce a middleman. We
+say instead of weakly and helplessly giving up a great spiritual and
+morally-engineering institution like the middleman because the average
+middleman does not know his job, we say: Exalt the middleman raise him
+to the n-th power, make him--well--do you remember, Gentle Reader, the
+walking beams on the old sidewheel steamers? We say do not eliminate
+him--lift him up--make him what he naturally is and is in position to
+be--the walking beam of Business!
+
+If the average middleman does not know how to be a real middleman we
+will make one who does.
+
+And all the other eliminations that we have watched people being scared
+into, one by one, we will turn into exaltations--each in its own kind
+and place. There is not one of our fears that is not the suggestion, the
+mighty outline, the inspiration for the world's next new size and new
+kind of American man. We say place the position before the man--with its
+fears, with its songs, with its challenge. We say, tell him what we
+expect of him and demand of him. Put him in a high place on a platform
+before the world! There with the truth about him written on his forehead
+in the sight of all the people, call him by name, glorify him or behead
+him! We are men and we are Americans. We will stand up to each of our
+dangers one by one. Each and every danger of them is a romance, a
+sublime adventure, a nation-maker. Our threats, our very by-words and
+despairs, we will take up, and, in the sight of the world, forge them
+into shrewd faiths and into mighty men!
+
+This is my news or vision. I say that this is where we are going in
+America. I compel no man to follow my news but I will pursue him with my
+news until he gives me his!
+
+ * * * * *
+
+This news, I am telling, Gentle Reader, is perhaps news about you.
+
+If it is not true news, say so. Say what is. We all have a right to
+know. The one compulsion of modern life is our right to know, our right
+to compel people who live on the same continent or who live in the same
+country with us, to open up their hearts, to furnish us with their share
+of the materials for a mutual understanding, or for a definite mutual
+misunderstanding, on which to live.
+
+It is the one compulsion of which we will be guilty. All liberty is in
+it. These people who have to live with us and that we have to live with,
+these people who breathe the same moral air with us, drink the same
+water with us, these people who have their moral dumps, who throw away
+their moral garbage with us--these people who will not help provide some
+daily, mutual understanding for these common decencies for our souls to
+live together these people we defy and challenge! We will compel them to
+reveal themselves. We will drive them away, or we will drive them into
+driving us away, if they will not yield to us what is in their
+hearts--Mars, hell, anywhere we go, it matters not to us where we go,
+except that we cannot and we will not live with men about us who thrust
+down their true feelings and their real desires into a kind of manhole
+under them, and sit on the lid and smile. Some seem to have manholes and
+some have safes or spiritual banks, and there are others who have
+convenient, dim, beautiful clouds in the sky to hide their feelings in.
+But whatever their real feelings are, and wherever they keep them, they
+belong to us.
+
+We insist on having or on making mutual arrangements to have, if we live
+in crowds, some kind of spiritual rapid transit system for getting our
+minds through to one another. We demand a system for having the streets
+of our souls decently lighted, some provision for moral sewers, for air
+or atmosphere--and all the common conveniences for having decent and
+self-respecting souls in crowds--all the intelligence-machines, the
+love-machines, the hope-machines, and the believing-machines that the
+crowds must have for living decently, for living with beauty, living
+with considerateness and respect in this awful daily sublime presence of
+one another's lives!
+
+We shall still have our splendid isolations when we need them, some of
+us, and our little solitudes of meanness, but the main common fund of
+motives for living together, for growing up into a world together, the
+desires, motives, and intentions in men's hearts, their desires toward
+us and ours toward them, we are going to know and compel to be made
+known. We will fight men to the death to know them.
+
+Have we not fought, you and I, Gentle Reader, all of us, each man of us,
+all our years, all our days, to drive through to some sort of mutual
+understanding with our own selves? Now we will fight through to some
+mutual understanding with one another and with the world.
+
+We will knock on every door, make a house to house canvass of the souls
+of the world, pursue every man, sing under his windows. We will
+undergird his consciousness and his dreams. We will make the birds sing
+to him in the morning, "_Where are you going_?" We will put up a sign at
+the foot of his bed for his eyes to fall on when he awakes, "_Where are
+you going_?"
+
+Whatever it is that works best, if we blow it out of you with dynamite
+or love or fear or draw it out of you with some mighty singing going
+past--ah, brother, we will have it out of you! You shall be our brother!
+We will be your brother though we die!
+
+We will live together or we will die together.
+
+What do you really want? What do you really like? _Who are you_?
+
+We may pile together all our funny, fearful, little Dreadnoughts, our
+stodgy dead lumps of men called armies, and what are they? And what do
+they amount to and what can they do, as compared with truth, the real
+news about what people want in this world, and about where we are going?
+
+I say--they shall be as nothing as a rending force, as a glory to tear
+down and rebuild a world, as compared with the truth, with the news
+about us, that shall come out at last (God hasten the day!) from the
+open--the pried-open hearts of men! And I have seen that men shall go
+forth with shouts in that day and with glad and solemn silence, to build
+a world!
+
+ * * * * *
+
+I wonder if I have faced down the Goody-good Bug-a-boo.
+
+I speak for five million men.
+
+We have got this book written between us (under the name of one of us),
+because we want our own way. We are not improving people. We are not
+even trying to improve ourselves. Many of us started in on it once and
+the first improvement we thought of was not to try any more.
+
+It is a great deal harder to try to live. Few people want us to--most
+people get in the way. And when people get in the way we lay about us a
+little--We hit them. We have written this book, because we want to hit a
+great many people at once. We find them everywhere about us, in monster
+cities, huge thoughtless anthills of them, and they will not let us live
+a larger and a richer life. We say to them, We resent your houses your
+shoes, your voices, your fears, your motives, your wills, the diseases
+you make us walk past every day, the rows of things you seem to think
+will do, and that you think we must get used to, and we do not propose,
+if we can help it, to get used to what you think will do for Churches;
+nor to what you think will do for a government or to the little lonely,
+scattered, toyschool-houses, that when you come into the world, fresh
+and strange and happy you all proceed solemnly to coop your souls in.
+Nor do we want to get used to your hem-and-haw parliaments and your
+funny little perfumed prophets--your prophets lying down or propped up
+with pillows or your poets wringing their hands. Nor will we be put off
+with all your gracefully feeble, watery, lovely little pastel religions
+for this grim and mighty modern world. We are American men. We do not
+propose to be driven out to sea, to stand face to face every day with
+what is true and full of beauty and magic, or to have skies and
+mountains and stars palmed off on us as companions instead of men!
+
+This is what five million men are trying to express in writing this
+book. If people deny that I have the right to give the news about
+America for five million men; if they say that this is not true about
+American human nature, that this is not the news, then I will say, _I am
+the news_! I am this sort of an American! God helping me, I say it!
+"Look at _me_!" I am this sort of man of whom I am writing! If I am not
+this sort of man this afternoon, I will be in the morning! Though I go
+down as a hiss and as laughter and as a by-word and a mocking to the end
+of my days--_I_ am this sort of man! I say, "Look at _me_!"
+
+If you will not believe me--that this is an American, if you say that I
+cannot prove that there are five million of men like this in America,
+then I will still say, "Here is _one_! What will you do with ME?" Though
+I die in laughter, all my desires and all my professions in a tumult
+about my soul, I say it to this nation, "Your laws, your programs, your
+philosophies, your I wills, and I won'ts, I say, shall reckon with _me_!
+Your presidents and your legislatures shall reckon with Me!"
+
+Here I am. The man is here. He is in this book!
+
+I will break through to the five million men. I will make the five
+million men look at me until they recognize themselves. If no one else
+will attend to it for me, and if there shall be no other way, I will
+have a brass band go through the streets of New York and of a thousand
+cities, with banners and floats and great hymns to the people, and they
+shall go up and down the streets of the people with signs saying, "Have
+you read Crowds?" I will have the Boston Symphony Orchestra tour the
+country singing--singing from kettledrums to violins to a thousand
+silent audiences, "_Have yon read 'CROWDS'_?"
+
+I live in a nation in which we are butting through into our sense of our
+national character, working our way up into a huge mutual working
+understanding. In our beautiful, vague, patriotic, muddleheadedness
+about what we want and whether we really want to be good, and about what
+being good is like and I say, for one, half-laughing, half-praying, God
+helping me--_Look at_ =ME=!
+
+
+=VI=
+
+I was much interested some time ago when I had not been long landed in
+England, and was still trying in the hopeful American way to understand
+it--to see the various attitudes of Englishmen toward the discussions
+which were going on at that time in the _Spectator_ and elsewhere, of
+Mr. Cadbury's inconsistency; and while I had no reason, as an American,
+fresh-landed from New York, to be interested in Mr. Cadbury himself, I
+found that his inconsistency interested me very much. It insisted on
+coming back into my mind, in spite of what I would have thought, as a
+strangely important subject--not merely as regards Mr. Cadbury, which
+might or might not be important, but as regards England and as regards
+America, as regards the way a modern man struggling day by day with a
+huge, heavy machine civilization like ours, can still manage to be a
+live, useful, and possibly even a human, being in it.
+
+There are two astonishing facts that stand face to face with all of us
+to-day, who are labouring with civilization.
+
+The first fact is that almost without exception all the men in it who
+mean the most in it to us and to other people for good or for evil--who
+stir us deeply and do things--all fall into the inconsistent class.
+
+The second fact is that this is a very small, select distinguished, and
+astonishingly capable class.
+
+A man who is in a grim, serious business like being good, must expect to
+give up many of his little self-indulgences in the way of looking good.
+Looking inconsistent, possibly even inconsistency itself, may be
+sometimes, temporarily, a man's most important public service to his
+time.
+
+One needs but a little glance at history, or even at one's own personal
+history. It is by being inconsistent that people grow, and without
+meaning to, give other people materials for growing. For the particular
+purpose of making the best things grow, of pointing up truths, of giving
+definite edges to right and wrong, an inconsistent man--a man who is
+trying to pry himself out a little at a time from an impossible
+situation in an impossible world, is likely to do the world more good
+than a very large crowd of angels who have made up their minds that they
+are going to be consistent and going to keep up a consistent look in
+this same world--whatever happens to it.
+
+ * * * * *
+
+If one is marking people on consistency, and if one takes a scale of 100
+as perfect, perhaps one should not always insist on 98. One does not
+always insist on 98 for one's self. And when one does and does not get
+it, one feels forgiving sometimes.
+
+In dealing with public men and with other people that we know less than
+we know ourselves--if they really do things, it is well to make
+allowances, and let them off at 65.
+
+In some cases, in fact, when men are doing something that no one else
+volunteers to do for a world, I find I get on very well with letting
+them off at 51. I have sometimes wished, when I have been in England,
+that Tories and Liberals and Socialists and the Wise and the Good would
+consider letting George Cadbury off at 51.
+
+Perhaps people are being more safely educated by George Cadbury in his
+journals than they might be by other people in what seem to seem to many
+of us unfamiliar and dangerous ideas.
+
+Perhaps posterity, in 1953, looking down this precipice of revolution
+England did not fall into in 1913, may mark George Cadbury 73--possibly
+89.
+
+If, in any way, in the crisis of England, George Cadbury can crowd in
+and can keep thousands and thousands of Englishmen and women from being
+educated by John Bottomley Bull or by Mrs. John Bottomley Bull and hosts
+of other would-be friends of the people--by Tom Mann, Ben Tillett, and
+Vernon Hartshorn, does it really seem after all a matter of grave
+national importance that George Cadbury--a professional non-better--in
+educating these people should allow them to keep on in his paper, having
+a betting column?
+
+So long as he really helps stave off John Bottomley Bull and Mrs. John
+Bottomley Bull, let him slump into being a millionaire, if he cannot
+very well help it! We say, some of us, let him even make cocoa! or have
+family prayers! or be a Liberal!
+
+At least this is the way one American visiting England feels about it,
+if he may be permitted.
+
+Perhaps I would not, if I were an angel.
+
+I do not want to be an angel.
+
+I am more ambitious. I want my ideals to do things, and I want to stand
+by people who are doing things with their ideals, whether their ideals
+are my ideals or not.
+
+ * * * * *
+
+Let us suppose. Suppose the reader were in Mr. Cadbury's place. What
+would he do? Here are two things, let us suppose, he wishes very much.
+He wishes a certain class of people would not bet, and he also wishes to
+convince these same people of certain important social and political
+ideas for which he stands. If he told them that he would have nothing to
+do with them unless they stopped betting, there would be no object in
+his publishing their paper at all. There would be nothing that they
+would let him tell them. If, on the other hand, he begins merely as one
+more humble, fellow-human being, and puts himself definitely on record
+as not betting himself, and still more definitely as wishing other
+people would not bet, and then admits honestly that these other people
+have as good a right to decide to bet as he has to decide not to; and if
+he then deliberately proceeds to do what every real gentleman who does
+not smoke and wishes other people did not, does without
+question--namely, offers them the facilities for doing it why should
+people call him inconsistent?
+
+Perhaps a man's consistency consists in his relation to his own smoking
+and betting and not in his rushing his consistency over into the smoking
+and betting of other people. Perhaps being consistent does not need to
+mean being a little pharisaical, or using force, or cutting people off
+and having no argument with them, in one matter, because one cannot
+agree with them in another. Of course, I admit it would be better if Mr.
+Cadbury would publish in a parallel column (if he could get a genius to
+write it) an extremely tolerant, human, comrade-like series of
+objections to betting, which people could read alongside, and which
+would persuade people as much as possible not to read the best betting
+tips in the world in the column next door, but certainly the act of
+furnishing the tips in the meantime and of being sure that they are the
+best tips in the world, is a very real, human, courageous act. It even
+has a kind of rough and ready religion in it. It may be too much to
+expect, but even in our goodness perhaps we ought to do as we would be
+done by. We must be righteous, but on the whole, must we not be
+righteous toward others as we would have them righteous toward us?
+
+What many of us find ourselves wishing most of all, when we come upon
+some specially attractive man is, that we could discover some way, or
+that he could discover some way, in which the idealist in him, and the
+realist in him could be got to act together.
+
+There are some of us who have come to believe that in the dead earnest,
+daily, almost desperate struggle of modern life, the real solid idealist
+will have to care enough about his ideals to arrange to have two
+complete sets, one set which he calls his personal ideals, which are of
+such a nature that he can carry them out alone and rigidly and quite by
+himself, and another which he calls his bending or coöperative ideals,
+geared a little lower and adjusted to more gradual usage, which he uses
+when he asks other men to act with him.
+
+It may take a very single-hearted and strong man to keep before his own
+mind and before other people's his two sets of ideals, his "I" faiths,
+and his you-and-I faiths, keeping each in strict proportion, but it
+would certainly be a great human adventure to do it. Saying "God and I,"
+and saying "God and you and I" are two different arts. And it is
+clear-headedness and not inconsistency in a man that keeps him so.
+
+This is not a mere defence of Mr. Cadbury; it is a defence of a type of
+man, of a temperament in our modern life, of men like Edward A. Filene,
+of Boston, of a man like Hugh Mac Rae, one of the institutions of North
+Carolina, of Tom L. Johnson of Cleveland, of nine men out of ten of the
+bigger and more creative sort who are helping cities to get their way
+and nations to express themselves. I have believed that the principle at
+stake, the great principle for real life in England and in America, of
+letting a man be inconsistent if he knows how--must have a stand made
+for it.
+
+There is no one thing, whether in history, or literature, or science, or
+politics that can be more crucial in the fate of a nation to-day than
+the correct, just, and constructive judgment of Contemporary
+Inconsistent People.
+
+
+=VII=
+
+If I could have managed it, I would have had this book printed and
+written--every page of it--in three parallel columns.
+
+The first column would be for the reader who believes it, who keeps
+writing a book more or less like it as he goes along. I would put in one
+sentence at the top for him and then let him have the rest of the space
+to write in himself. In other words I would say 2 plus 2 equals 4 and
+drop it.
+
+The second column would be for the reader who would like to believe it
+if he could, and I would branch out a little more--about half a column.
+
+ 2 + 2 = 4
+
+ 20 + 20 = 40
+
+The third column would be for the reader who is not going to believe it
+if it can be helped. It would be in fine type, bitterly detailed and
+statistical and take nothing for granted.
+
+ 2 + 2 = 4
+
+ 20 + 20 = 40
+
+ 200 + 200 = 400
+
+ 2,000 + 2,000 = 4,000
+
+ 20,000 + 20,000 = 40,000
+
+ etc.
+
+This arrangement would make the book what might be called a Moving
+Sidewalk of Truth. First sidewalk rather quick (six miles an hour).
+Second, four miles an hour. Third, two miles an hour. People could move
+over from one sidewalk to the other in the middle of an idea any time,
+and go faster or slower as they liked to, needed to.
+
+No one would accuse me--though I might like or need for my own personal
+use at one time or another, a slower sidewalk or a faster one than
+others--no one would accuse me of being inconsistent if I supplied extra
+sidewalks for people of different temperaments to move over to suddenly
+any time they wanted to. I have come to some of my truth by a bitterly
+slow sidewalk--slower than other people need, and sometimes I have come
+by a fast one (or what some would say was no sidewalk at all!) but it
+cannot fairly be claimed that there is anything inconsistent in my
+offering people every possible convenience I can think of--for believing
+me.
+
+Mr. Cadbury is not inconsistent if he tells truth at a different rate to
+different people, or if he chooses to put truths before people in Indian
+file.
+
+A man is not inconsistent who does not tell all the news he knows to all
+kinds of people, all at once, all the time.
+
+There is nothing disingenuous about having an order for truth.
+
+It is not considered compromising to have an order in moving railway
+trains. Why not allow an order in moving trains of thought? And why
+should a schedule for moving around people's bodies be considered any
+more reasonable than a schedule or timetable or order for moving around
+their souls?
+
+Truth in action must always be in an order. Nine idealists out of ten
+who fight against News-men, or men who are trying to make the beautiful
+work, and who call them hypocrites, would not do it if they were trying
+desperately to make the beautiful work themselves. It is more
+comfortable and has a fine free look, to be blunt with the
+beautiful--the way a Poet is--to dump all one's ideals down before
+people and walk off. But it seems to some of us a cold, sentimental,
+lazy, and ignoble thing to do with ideals if one loves them--to give
+everybody all of them all the time without considering what becomes of
+the ideals or what becomes of the people.
+
+
+
+
+CHAPTER XVI
+
+CROWD-MEN
+
+MARCH 4, 1913.
+
+
+As I write these words, I look out upon the great meadow. I see the
+poles and the wires in the sun, that long trail of poles and wires I am
+used to, stalking across the meadow. I know what they are doing.
+
+They are telling a thousand cities and villages about our new President,
+the one they are making this minute, down in Washington, for these
+United States. With his hand lifted up he has just taken his oath, has
+sworn before God and before his people to serve the destinies of a
+nation. And now along a hundred thousand miles of wire on dumb wooden
+poles, a hope, a prayer, a kind of quiet, stern singing of a mighty
+people goes by. And I am sitting here in my study window wondering what
+he will be like, what he will think, and what he will believe about us.
+
+What will our new President do with these hundreds of miles of prayer,
+of crying to God, stretched up to him out of the hills and out of the
+plains?
+
+Does he really overhear it--that huge, dumb, half-helpless, half-defiant
+prayer going up past him, out of the eager, hoarse cities, out of the
+slow, patient fields, to God?
+
+Does he overhear it, I wonder? What does he make out that we are like?
+
+I should think it would sound like music to him.
+
+It would come to seem, I should think, when he is alone with his God
+(and will he not please be alone with his God sometimes?), like some
+vast ocean of people singing, a kind of multitudinous, faraway singing,
+like the wind--ah, how often have I heard the wind like some strange and
+mighty people in the pine treetops go singing by!
+
+I do not see how a President could help growing a little like a
+poet--down in his heart--as he listens.
+
+If he does, he may do as he will with us.
+
+We will let him be an artist in a nation.
+
+As Winslow Homer takes the sea, as Millet takes the peasants in the
+fields, as Frank Brangwyn lifts up the labour in the mills and makes it
+colossal and sublime, the President is an artist, in touching the
+crowd's imagination with itself--in making a nation self-conscious.
+
+He shall be the artist, the composer, the portrait painter of the
+people--their faith, their cry, their anger, and their love shall be in
+him. In him shall be seen the panorama of the crowd, focused into a
+single face. In him there shall be put in the foreground of this
+nation's countenance the things that belong in the foreground. And the
+things that belong in the background shall be put in the background, and
+the little ideas and little men shall look little in it, and the big
+ones shall look big.
+
+They do not look so now. This is the one thing that is the matter with
+America. The countenence of the nation is not a composed countenance.
+All that we want is latent in us, everything is there in our Washington
+face. The face merely lacks features and an expression.
+
+This is what a President is for--to give at last the Face of the United
+States an expression!
+
+If he is a shrewd poet and believes in us, we shall accept him as the
+official mind reader of the nation. He focuses our desires. In the
+weariness of the day he looks away--he looks up--he leans his head upon
+his hand--through the corridors of his brain, that little silent Main
+street of America, the thoughts and the crowds and the jostling wills of
+the people go.
+
+If he is a shrewd poet about us, he becomes the organic function, the
+organizer of the news about our people to ourselves. He is the public
+made visible, the public made one. He is a moving picture of us. He
+speaks and gestures the United States--if he is a poet about us--when he
+beckons or points or when he puts his finger on his lips, or when he
+says, "Hush!" or when he says, "Wait a moment!" he is the voice of the
+people of the United States.
+
+ * * * * *
+
+I am sitting and correcting, one by one, as they are brought to me,
+these last page proofs in the factory. The low thunder on the floors of
+the mighty presses, crashing down into paper words I can never cross
+out--rises around me. In a minute more--minute by minute that I am
+counting, that low thunder will overtake me, will roar down and fold
+away these last guilty, hopeful, tucked-in words with you, Gentle
+Reader, and you will get away! And the book will get away!
+
+There is no time to try to hold up that low thunder now, and to say what
+I have meant to say about false simplicity and democracy, and about our
+all being bullied into being little old faded Thomas Jeffersons a
+hundred years after he is dead.
+
+But I will try to suggest what I hope that some one who has no
+printing-presses rolling over him--will say:
+
+One cannot help wishing that our socialists to-day would outgrow Karl
+Marx, and that our individualists would outgrow Emerson. Democrats by
+this time ought to grow a little, too, and outgrow Jefferson, and
+Republicans ought to be able by this time to outgrow Hamilton.
+
+Why not drop Karl Marx and Emerson and run the gamut of both of them, on
+a continent 3,000 miles wide? Why should we live Thomas Jefferson's and
+Alexander Hamilton's lives? Why not drop Jefferson and Hamilton and live
+ours?
+
+The last thing that Jefferson would do, if he were here, would be to be
+Jefferson over again. It is not fair to Jefferson for anybody to take
+the liberty of being like him, when he would not even do it himself. If
+Jefferson were here, he would break away from everybody, lawyers,
+statesmen and Congress and go outdoors and look at 1913 for himself.
+
+I like to imagine how it would strike him. I am not troubled about what
+he would do. Let Jefferson go out and listen to that vast machine, to
+the New York Central Railway smoothing out and roaring down crowds,
+rolling and rolling and rolling men all day and all night into machines.
+Let Jefferson go out and face the New York Central Railway! Jefferson in
+his time had not faced nor looked down through those great fissures or
+chasms of inefficiency in what he chose to call democracy, the haughty,
+tyrannical aimlessness and meaninglessness of crowds, too mean-spirited
+and full of fear and machines to dare to have leaders!
+
+He had not faced that blank staring hell of anonymousness, that
+bottomless, weak, watery muck of irresponsibility--that terrific,
+devilish vagueness which a crowd is and which a crowd has to be without
+leaders.
+
+Jefferson did not know about or reckon with Inventors, as a means of
+governing, as a means of getting the will of the people.
+
+A whole new age of invention, of creation, has flooded the world since
+Jefferson. This is the main fact about the modern man, that he is
+gloriously self-made. He is practising democracy, inventing his own
+life, making his own soul before our eyes.
+
+If we have a poet in the White House, this is the main fact he is going
+to reckon with: He will not be seen taking sides with the Alexander
+Hamilton model or with the Thomas Jefferson model or with Karl Marx or
+Emerson. We will see him taking Karl Marx and Emerson and Hamilton and
+Jefferson and melting them down, glowing them and fusing them together
+into one man--the Crowd-Man--who shall be more aristocratic than
+Hamilton ever dreamed, and be filled with a genius for democracy that
+Jefferson never guessed. America to-day, on the face of the earth and
+in the hearts of men, is a new democracy, as new as Radium, Copernicus,
+the Wireless Telegraph, as new and just beginning to be noticed and
+guessed at as Jesus Christ!
+
+Copernicus, Marconi, Wilbur Wright, and Christianity have turned men's
+hearts outward. Men live for the first time in a wide daily
+consciousness of one another.
+
+Alexander Hamilton, had really a rather timid and polite idea of what an
+aristocrat was and Jefferson had merely sketched out a ground plan for a
+democrat. If Hamilton had been aristocratic in the modern sense, he
+would have devoted half his career to expressing a man like Jefferson;
+and if Jefferson had been more of a democrat, he would have had room in
+himself to tuck in several Alexander Hamiltons. Either one of them would
+have been a Crowd-Man.
+
+By a Crowd-Man I do not mean a pull-and-haul man, a balance of
+equilibrium between these two men, I mean a fusion, a glowed together
+interpenetration of them both. They did not either of them believe in
+the people as much as a man made out of both of them would--a really
+wrought-through aristocrat, a really wrought-through democrat or
+Crowd-Man, or Hero or Saviour.
+
+ * * * * *
+
+I am afraid that some of us do not like the word Saviour as people think
+we ought to. There seems to be something about the way many people use
+the word Saviour which makes it seem as if it had been dropped off over
+the edge of the world--of a real world, of a man's world.
+
+I do not believe that Christ spent five minutes in His whole life in
+feeling like a Saviour. He would have felt hurt if He had found any one
+saying He was a Saviour in the tone people often use. He wanted people
+to feel as if they were like Him. And the way He served them was by
+making them feel that they were.
+
+I do not believe that Thomas Jefferson, if he were here to-day, would
+object to a hero, or aristocrat, a special expert or a genius in
+expressing crowds, if he lived and wrought in this spirit.
+
+The final objection that people commonly make to heroes or to men of
+marked and special vision or courage is that they are not good for
+people, because people put them on pedestals and worship them. They look
+up at them wistfully. And then they look down on themselves.
+
+But I have never seen a hero on a pedestal.
+
+It is only the Carlyle kind of hero who could ever be put on a pedestal,
+or who would stay there if put there.
+
+And Carlyle--with all honour be it said--never quite knew what a hero
+was. A hero is either a gentleman, or a philosopher, or an inventor.
+
+The gentleman--on a pedestal--feels hurt and slips down.
+
+The philosopher laughs.
+
+The inventor thinks up some way of having somebody else get up so that
+it will not really be a pedestal at all.
+
+I agree with all the socialists' objections to heroes, if they mean by a
+hero the kind of man that Thomas Carlyle, with all his little glorious
+hells, all his little cold, lonesome, select heavens, his thunderclub
+view of life, and his Old Testament imagination, called a hero. There is
+always something a little strained and competitive about Carlyle's
+heroes as he conceives them except possibly one or two.
+
+Being a hero with Carlyle consisted in conquering and displacing other
+heroes. Even if you were a poet, being a hero consisted in a kind of
+spiritual standing on some other poet's neck. According to Carlyle, one
+must always be a hero against other men. Modern heroism consists in
+being a hero with other men. The hero Against comes in the Twentieth
+Century to be the hero With, and the modern hero is known, not by
+cutting his enemies down, but by his absorbing and understanding them.
+He drinks up what they wish they could do into what he does, or he
+states what they believe better than they can state it. Combination or
+coöperation is the tremendous heroism of our present life.
+
+I admit that I would be afraid of Carlyle's heroes having pedestals.
+They have already--many of them--done a good deal of harm because they
+have had pedestals, and because they would not get down from them.
+
+But mine would.
+
+With a man who is being a hero by coöperation, getting down is part of
+the heroism. And there is never any real danger in allowing a pedestal
+for a real hero. He never has time to sit on it.
+
+One sees him always over and over again kicking his pedestal out from
+under him and using it to batter a world with. As the world does not
+take to enjoying its heroes' pedestals in this way, a pedestal is quite
+safe. Most people feel the same about a hero's halo. They prefer to have
+him wear it like a kind of glare around his head, and if he uses it as a
+searchlight upon them, if he makes his halo really practical and lights
+up the world a little around him instead, he is not likely to be
+spoiled, is almost always safe from any danger of having any more halo
+crowded upon him than he wants, or than anybody wants him to have. One
+might put it down as a motto for heroes, "Keep your halo busy and it
+won't hurt you." Modern democracy will never have a chance of being what
+it wants to be as long as it keeps on throwing away great natural forces
+like halos and pedestals. There is no reason why we should not believe
+in halos and pedestals, not to wear or stand on, but when used strictly
+for butting and seeing purposes.
+
+We may know a real hero by the fact that we always have to keep
+rediscovering him. One knows the real hero by the fact that in his
+relation to people who put him on a pedestal he is always kicking his
+pedestal away and substituting his vision.
+
+There is something about any real heroism that we see to-day which makes
+heroes out of the people who see it, A real hero has his back to the
+people and the crowd looks over his shoulders with him at his work and
+he feels behind him daily, with joy and strength, thousands of heroes
+pressing up to take his place. And he is daily happy with a strange,
+mighty, impersonal joy in all these other people who could do it, too.
+He lives with a great hurrah for the world in his heart. The hero he
+worships is the hero he sees in others. A man like this would feel
+cramped if he were merely being himself, or if he were being imprisoned
+by the people in his own glory, or were being cooped up into a hero.
+
+It is in this sense that I have finally come again to believe that hero
+worship is safe, that in some form as one of the great elemental
+energies in human nature it must be saved, that it must be regulated and
+used, that it has an incalculable power which was meant to be turned on
+to run a nation with.
+
+And I believe that Thomas Jefferson, confronted in this desperate,
+sublime 1913, with the new socialized spirit of our time, placed face to
+face at last with a Christian aristocrat or Crowd-Man, would want him
+saved and emphasized too.
+
+It is because in democracies saviours are being kept by crowds and by
+millionaires and by machines very largely in the position of hired men,
+or of ordered about men, that ninety-nine one-hundredths of the saving
+or of the man-inventing and man-freeing in crowds, is not being attended
+to.
+
+I have wanted to suggest in this book that the moment the Saviours in
+any nation will organize quietly and save themselves first, the less
+difficult thing (with men to attend to it) like saving the rest of us,
+will be a mere matter of detail.
+
+The only thing that stands in the way is the Thomas Jefferson bug-a-boo.
+People seem to have a kind of left-over fear that the moment these
+saviours or experts or inventors or heroes, call them what you will, get
+the chance that they have been working to get to save us, they will not
+want to use it.
+
+It does not seem to me that anything will be allowed to interfere with
+it--with their saving us, or making detailed arrangements for our saving
+ourselves.
+
+Being a great man (if as democracies seem to think being a great man is
+a disease) is at least a self-limiting disease. Inventors when they get
+their first chance are going to save us, because they could not endure
+living with us unless we were saved.
+
+Inventors could not enjoy inventing--inventing their greater, more noble
+inventions, until they had attended to a little rudimentary thing in the
+world like having people half alive on it to live with and to invent
+for.
+
+It does not interest a really inspired man--inventing flying machines
+for people who have not time to notice the sky, wireless telegraph for
+people who have nothing to say, symphonies for tone-deaf crowds, or
+ambrosia for people who prefer potatoes.
+
+This is the whole issue in a nutshell. When people say that our
+inventors, or Crowd-Men or saviours, when they have fulfilled or saved
+themselves, cannot be trusted to save us, the reply that will have to be
+made is that only people who do not know how inventors feel or how they
+are made or what it is in them that drives them to do things, or how
+they do them, will be afraid to let men who give us worlds and who
+express worlds for us and who make us express ourselves in worlds the
+freedom to help shape them and run them.
+
+Men who have the automatic courage, the helpless bigness and
+disinterestedness that always goes with invention, with creative power,
+can be trusted by crowds.
+
+The prejudice against the hero is due to the fact that heroes in days
+gone by have been by a very large majority fighters, expressing
+themselves against the world, or expressing one part of the world
+against another.
+
+The moment the hero becomes the artist and begins expressing himself and
+expressing the crowd together, the crowd will no longer be touched with
+fear and driven back upon itself by the Thomas Jefferson bug-a-boo.
+
+
+
+
+EPILOGUE
+
+
+France is threatened by her childless women, Germany by her machines,
+Russia is beginning the Nineteenth Century. It is to England and
+America, struggling still sublimely with their sins, the nations
+look--for the time being--for the next big free lift upon the world.
+
+Looked at in the large, in their historic import and their effect on the
+time, the English temperament and the American temperament are
+essentially the same. As between ourselves, England and America are apt
+to seem different, but as between us and the world, we blend together.
+One could go through in what I have been saying about Oxford Street and
+the House of Commons in this book, strike out all after Oxford Street
+and read Broadway, and all after the House of Commons and read Congress,
+and it would be essentially true with the necessary English or American
+modulation. In the same way it would be possible to go through and
+strike out all after the President and read Prime Minister or the
+Government.
+
+England and America have the individualistic temperament, and if we
+cannot make a self-expressive individualism noble, and if we are not men
+enough to sing up our individualism into the social and the universal,
+we perish.
+
+It is our native way. We are to be crowdmen or nobodies.
+
+The English temperament or the American temperament, whichever we may
+call it, is the same tune, but played with a different and almost
+contrasting expression.
+
+England is being played gravely and massively like a violoncello, and
+America--played more lightly, is full of the sweeps and the lulls, the
+ecstasy, the overriding glory of the violins.
+
+But it is the same tune, and God helping us, we will not and we shall
+not be overwhelmed under the great dome of the world, by Germany with
+all her faithful pianolas, or by France with her cold sweet flutes, or
+by Russia with her shrieks and her pauses, pounding her splendid
+kettledrums in that awful silence!
+
+Our song is ours--England and America, the 'cello, and the bright
+violins!
+
+And no one shall sing it for us.
+
+And no one shall keep us from singing it.
+
+The skyscrapers are singing, "I will, I will!" to God, and Manchester
+and London and Port Sunlight are singing, "I will, I will!" to God. I
+have heard even Westminister Abbey and York--those beautiful old
+fellows--altering, "I will, I will!" to God!
+
+And I have seen, as I was going by, Trinity Church at the head of Wall
+Street repenting her sins and holding noonday prayer meetings for
+millionaires.
+
+Our genius is a moral genius, the genius of each man for fulfilling
+himself. Our religion is the finding of a way to do it beautifully.
+
+Let Russian men be an army if they like--death and obedience. Let German
+men keep on with their faithful, plodding, moral machines if they want
+to, and let all French men be artists, go tra-la-laing up and down the
+Time to the beautiful--furnishing nudes, clothes, and academies to a
+world.
+
+But we--England and America--will stand up on this planet in the way we
+like to stand on a planet and sing, "I will, I will!" to God.
+
+If we cannot do better, we will sing, "I won't, I won't!" to God. Our
+wills and our won'ts are our genius among the sons of men. They are what
+we are for. With England and America I will and I won't are an art form,
+our means of expressing ourselves, our way of invention and creation,
+of begetting an age, of begetting a nation upon a world.
+
+We do not know (like great men and children) who we are at first. We
+begin saying vaguely--will--will!
+
+Then i will!
+
+Then I will!
+
+Then WE WILL!
+
+
+THE BEGINNING.
+
+
+
+
+THE COUNTRY LIFE PRESS, GARDEN CITY, N.Y.
+
+
+
+
+
+End of the Project Gutenberg EBook of Crowds, by Gerald Stanley Lee
+
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+
+The Project Gutenberg EBook of Crowds, by Gerald Stanley Lee
+
+This eBook is for the use of anyone anywhere at no cost and with
+almost no restrictions whatsoever. You may copy it, give it away or
+re-use it under the terms of the Project Gutenberg License included
+with this eBook or online at www.gutenberg.org
+
+
+Title: Crowds
+ A Moving-Picture of Democracy
+
+Author: Gerald Stanley Lee
+
+Release Date: May 3, 2005 [EBook #15759]
+
+Language: English
+
+Character set encoding: ISO-8859-1
+
+*** START OF THIS PROJECT GUTENBERG EBOOK CROWDS ***
+
+
+
+
+Produced by Rick Niles, Cori Samuel and the Online Distributed
+Proofreading Team.
+
+
+
+
+
+
+</pre>
+
+<h1>CROWDS</h1>
+
+<h3>A MOVING-PICTURE
+OF DEMOCRACY</h3>
+
+<h4>BY</h4>
+
+<h2>GERALD STANLEY LEE</h2>
+
+<h5><i>Editor of &quot;Mount Tom&quot;</i></h5>
+
+<h5>IN FIVE BOOKS<br />
+CROWDS AND MACHINES<br />
+LETTING THE CROWD BE GOOD<br />
+LETTING THE CROWD BE BEAUTIFUL<br />
+CROWDS AND HEROES<br />
+GOOD NEWS AND HARD WORK</h5>
+
+
+<p class="center">GARDEN CITY NEW YORK
+DOUBLEDAY, PAGE &amp; COMPANY</p>
+
+
+<p class="center"><i>Copyright, 1913, by</i><br />
+DOUBLEDAY, PAGE &amp; COMPANY<br />
+<i>All rights reserved, including that of
+translation into foreign languages,
+including the Scandinavian</i></p>
+
+<p class="center"><br />COPYRIGHT, 1912, BY THE RIDGWAY COMPANY<br />
+COPYRIGHT, 1912, BY MITCHELL KENNERLEY<br />
+COPYRIGHT, 1913, BY THE ATLANTIC MONTHLY CO.<br />
+COPYRIGHT, 1913, BY THE OUTLOOK COMPANY<br />
+COPYRIGHT, 1913, BY THE INDEPENDENT WEEKLY, INCORPORATED<br />
+<br />
+<br />
+
+BOOKS<br />
+<br />
+By GERALD STANLEY LEE<br />
+<br />
+THE LOST ART OF READING<br />
+<span style="margin-left: 1em;"><i>A Sketch of Civilization</i></span><br />
+<br />
+THE CHILD AND THE BOOK<br />
+<span style="margin-left: 1em;"><i>A Constructive Criticism of Education</i></span><br />
+<br />
+THE SHADOW CHRIST<br />
+<span style="margin-left: 1em;"><i>A Study of the Hebrew Men of Genius</i></span><br />
+<br />
+THE VOICE OF THE MACHINES<br />
+<span style="margin-left: 1em;"><i>An Introduction to the Twentieth Century</i></span><br />
+<br />
+INSPIRED MILLIONAIRES<br />
+<span style="margin-left: 1em;"><i>A Study of the Man of Genius in Business</i></span><br />
+<br />
+CROWDS<br />
+<span style="margin-left: 1em;"><i>A Moving Picture of Democracy</i></span><br />
+</p>
+
+
+<div class="poem"><div class="stanza"><br /><i>
+<span>Gratefully inscribed to a little Mountain,<br /></span>
+<span class="i3">a great Meadow, and a Woman.<br /></span>
+<span>To the Mountain for the sense of time, to<br /></span>
+<span class="i3">the Meadow for the sense of space, and<br /></span>
+<span class="i3">to the Woman for the sense of everything.</span>
+</i></div></div>
+
+<hr />
+
+<h4>TABLE OF CONTENTS</h4>
+
+<ul>
+<li><b>BOOK ONE</b><br /><br />
+<b>CROWDS AND MACHINES</b><br />&nbsp;
+<ul>
+<li><a href="#Page_3">I.</a> WHERE ARE WE GOING?<br />&nbsp;</li>
+<li><a href="#Page_19">II.</a> THE CROWD SCARE<br />&nbsp;</li>
+<li><a href="#Page_34">III.</a> THE MACHINE SCARE<br />&nbsp;</li>
+<li><a href="#Page_49">IV.</a> THE STRIKE&mdash;AN INVENTION FOR MAKING CROWDS THINK<br />&nbsp;</li>
+<li><a href="#Page_58">V.</a> THE CROWD-MAN&mdash;AN INVENTION FOR MAKING CROWDS SEE<br />&nbsp;</li>
+<li><a href="#Page_65">VI.</a> THE IMAGINATION OF CROWDS<br />&nbsp;</li>
+<li><a href="#Page_66">VII.</a> IMAGINATION ABOUT THE UNSEEN<br />&nbsp;</li>
+<li><a href="#Page_69">VIII.</a> THE CROWD'S IMAGINATION ABOUT THE FUTURE<br />&nbsp;</li>
+<li><a href="#Page_74">IX.</a> THE CROWD'S IMAGINATION ABOUT PEOPLE<br />&nbsp;</li>
+<li><a href="#Page_76">X.</a> A DEMOCRATIC THEORY OF HUMAN NATURE<br />&nbsp;</li>
+<li><a href="#Page_80">XI.</a> DOING AS ONE WOULD WISH ONE HAD DONE IN TWENTY YEARS<br />&nbsp;</li>
+<li><a href="#Page_86">XII.</a> NEW KINDS AND NEW SIZES OF MEN<br />&nbsp;</li>
+</ul><br />&nbsp;</li>
+
+<li><b>BOOK TWO</b><br /><br />
+<b>LETTING THE CROWDS BE GOOD</b><br />&nbsp;
+<ul>
+<li><a href="#Page_93">I.</a> SPEAKING AS ONE OF THE CROWD<br />&nbsp;</li>
+<li><a href="#Page_96">II.</a> IS IT WRONG FOR GOOD PEOPLE TO BE EFFICIENT?<br />&nbsp;</li>
+<li><a href="#Page_103">III.</a> IS IT WRONG FOR GOOD PEOPLE TO BE INTERESTING?<br />&nbsp;</li>
+<li><a href="#Page_107">IV.</a> PROSPECTS OF THE LIAR<br />&nbsp;</li>
+<li><a href="#Page_111">V.</a> PROSPECTS OF THE BULLY<br />&nbsp;</li>
+<li><a href="#Page_114">VI.</a> GOODNESS AS A CROWD-PROCESS<br />&nbsp;</li>
+<li><a href="#Page_116">VII.</a> THOUGHTS ON BEING IMPROVED BY OTHER PEOPLE<br />&nbsp;</li>
+<li><a href="#Page_125">VIII.</a> MAKING GOODNESS HURRY<br />&nbsp;</li>
+<li><a href="#Page_128">IX.</a> TOUCHING THE IMAGINATION OF CROWDS<br />&nbsp;</li>
+<li><a href="#Page_142">X.</a> THE STUPENDOUS, THE UNUSUAL, THE MONOTONOUS AND THE SUCCESSFUL<br />&nbsp;</li>
+<li><a href="#Page_146">XI.</a> THE SUCCESSFUL<br />&nbsp;</li>
+<li><a href="#Page_154">XII.</a> THE NECKS OF THE WICKED<br />&nbsp;</li>
+<li><a href="#Page_163">XIII.</a> IS IT WRONG FOR GOOD PEOPLE TO BE SUCCESSFUL?<br />&nbsp;</li>
+<li><a href="#Page_167">XIV.</a> IS IT SECOND RATE FOR GOOD PEOPLE TO BE SUCCESSFUL?<br />&nbsp;</li>
+<li><a href="#Page_173">XV.</a> THE SUCCESSFUL TEMPERAMENT<br />&nbsp;</li>
+<li><a href="#Page_178">XVI.</a> THE MEN AHEAD PULL<br />&nbsp;</li>
+<li><a href="#Page_184">XVII.</a> THE CROWDS PUSH<br />&nbsp;</li>
+<li><a href="#Page_186">XVIII.</a> THE MAN WHO SAYS HOW, SAYS HOW<br />&nbsp;</li>
+<li><a href="#Page_194">XIX.</a> AND THE MACHINE STARTS!<br />&nbsp;</li>
+</ul><br />&nbsp;</li>
+
+<li><b>BOOK THREE</b><br /><br />
+<b>LETTING THE CROWD BE BEAUTIFUL</b><br /><br />
+<ul>
+<li style="list-style-type: square"><b>PART I. WISTFUL MILLIONAIRES</b><br />&nbsp;</li>
+<li><a href="#Page_205">I.</a> MR. CARNEGIE SPEAKS UP<br />&nbsp;</li>
+<li><a href="#Page_208">II.</a> MR. CARNEGIE TRIES TO MAKE PEOPLE READ<br />&nbsp;</li>
+<li><a href="#Page_211">III.</a> MR. NOBEL TRIES TO MAKE PEOPLE WRITE<br />&nbsp;</li>
+<li><a href="#Page_221">IV.</a> PAPER BOOKS, MARBLE PILLARS, AND WOODEN BOYS<br />&nbsp;</li>
+<li><a href="#Page_227">V.</a> THE HUMDRUM FACTORY AND THE TUMPTY-TUM THEATRE<br />&nbsp;</li>
+
+<li style="list-style-type: square"><b>PART II. IRON MACHINES</b><br />&nbsp;</li>
+<li><a href="#Page_236">I.</a> STEEPLES AND CHIMNEYS<br />&nbsp;</li>
+<li><a href="#Page_240">II.</a> BELLS AND WHEELS<br />&nbsp;</li>
+<li><a href="#Page_243">III.</a> DEW AND ENGINES<br />&nbsp;</li>
+<li><a href="#Page_245">IV.</a> DEAD AS A DOOR NAIL!<br />&nbsp;</li>
+<li><a href="#Page_248">V.</a> AN OXFORD MAN AND AN INCH OF IRON<br />&nbsp;</li>
+<li><a href="#Page_250">VI.</a> THE MACHINES' MACHINES<br />&nbsp;</li>
+<li><a href="#Page_252">VII.</a> THE MEN'S MACHINES<br />&nbsp;</li>
+<li><a href="#Page_256">VIII.</a> THE BASEMENT OF THE WORLD<br />&nbsp;</li>
+<li><a href="#Page_262">IX.</a> THE GROUND FLOOR FOLKS<br />&nbsp;</li>
+<li><a href="#Page_266">X.</a> THE MACHINE-TRAINERS<br />&nbsp;</li>
+<li><a href="#Page_269">XI.</a> MACHINES, CROWDS, AND ARTISTS<br />&nbsp;</li>
+
+<li style="list-style-type: square"><b>PART III. PEOPLE-MACHINES</b><br />&nbsp;</li>
+<li><a href="#Page_280">I.</a> NOW!<br />&nbsp;</li>
+<li><a href="#Page_285">II.</a> COMMITTEES AND COMMITTEES<br />&nbsp;</li>
+<li><a href="#Page_286">III.</a> THE INCONVENIENCE OF BEING HUMAN<br />&nbsp;</li>
+<li><a href="#Page_290">IV.</a> LETTING THE CROWD HAVE PEOPLE IN IT<br />&nbsp;</li>
+</ul><br />&nbsp;</li>
+
+<li><b>BOOK FOUR</b><br /><br />
+<b>CROWDS AND HEROES</b><br />&nbsp;
+<ul>
+<li><a href="#Page_297">I.</a> THE SOCIALIST AND THE HERO<br />&nbsp;</li>
+<li><a href="#Page_301">II.</a> THE CROWD AND THE HERO<br />&nbsp;</li>
+<li><a href="#Page_303">III.</a> THE CROWD AND THE AVERAGE PERSON<br />&nbsp;</li>
+<li><a href="#Page_307">IV.</a> THE CROWD AND PIERPONT MORGAN<br />&nbsp;</li>
+<li><a href="#Page_313">V.</a> THE CROWD AND TOM MANN<br />&nbsp;</li>
+<li><a href="#Page_323">VI.</a> AN OPENING FOR THE NEXT PIERPONT MORGAN<br />&nbsp;</li>
+<li><a href="#Page_327">VII.</a> AN OPENING FOR THE NEXT TOM MANN<br />&nbsp;</li>
+<li><a href="#Page_331">VIII.</a> THE MEN WHO LOOK<br />&nbsp;</li>
+<li><a href="#Page_337">IX.</a> WHO IS AFRAID?<br />&nbsp;</li>
+<li><a href="#Page_343">X.</a> RULES FOR TELLING A HERO&mdash;WHEN ONE SEES ONE<br />&nbsp;</li>
+<li><a href="#Page_346">XI.</a> THE TECHNIQUE OF COURAGE<br />&nbsp;</li>
+<li><a href="#Page_349">XII.</a> THE MEN WHO WANT THINGS<br />&nbsp;</li>
+<li><a href="#Page_356">XIII.</a> MEN WHO GET THINGS<br />&nbsp;</li>
+<li><a href="#Page_364">XIV.</a> SOURCES OF COURAGE FOR OTHERS&mdash;TOLERATION<br />&nbsp;</li>
+<li><a href="#Page_371">XV.</a> CONVERSION<br />&nbsp;</li>
+<li><a href="#Page_380">XVI.</a> EXCEPTION<br />&nbsp;</li>
+<li><a href="#Page_383">XVII.</a> INVENTION<br />&nbsp;</li>
+<li><a href="#Page_397">XVIII.</a> THE MAN WHO PULLS THE WORLD TOGETHER<br />&nbsp;</li>
+<li><a href="#Page_400">XIX.</a> THE MAN WHO STANDS BY<br />&nbsp;</li>
+<li><a href="#Page_402">XX.</a> THE STRIKE OF THE SAVIOURS<br />&nbsp;</li>
+<li><a href="#Page_404">XXI.</a> THE LEAGUE OF THE MEN WHO ARE NOT AFRAID<br />&nbsp;</li>
+</ul><br />&nbsp;</li>
+
+<li><b>BOOK FIVE</b><br /><br />
+<b>GOOD NEWS AND HARD WORK</b><br /><br />
+<ul>
+<li style="list-style-type: square"><b><a href="#Page_413">PART I.</a> NEWS AND LABOUR</b><br />&nbsp;</li>
+<li style="list-style-type: square"><b><a href="#Page_422">PART II.</a> NEWS AND MONEY</b><br />&nbsp;</li>
+<li style="list-style-type: square"><b>PART III. NEWS AND GOVERNMENT</b><br />&nbsp;</li>
+<li><a href="#Page_431">I.</a> OXFORD STREET AND THE HOUSE OF COMMONS<br />&nbsp;</li>
+<li><a href="#Page_440">II.</a> OXFORD STREET HUMS, THE HOUSE HEMS<br />&nbsp;</li>
+<li><a href="#Page_449">III.</a> PRESIDENT WILSON AND MOSES<br />&nbsp;</li>
+<li><a href="#Page_455">IV.</a> THE PRESIDENT SAYS YES AND NO<br />&nbsp;</li>
+<li><a href="#Page_463">V.</a> THE PRESIDENT SAYS &quot;LOOK!&quot;<br />&nbsp;</li>
+<li><a href="#Page_469">VI.</a> THE PEOPLE SAY &quot;WHO ARE YOU?&quot;<br />&nbsp;</li>
+<li><a href="#Page_472">VII.</a> THE PEOPLE SAY &quot;WHO ARE WE?&quot;<br />&nbsp;</li>
+<li><a href="#Page_474">VIII.</a> NEWS ABOUT US TO THE PRESIDENT<br />&nbsp;</li>
+<li><a href="#Page_476">IX.</a> NEWS-MEN<br />&nbsp;</li>
+<li><a href="#Page_483">X.</a> AMERICAN TEMPERAMENT AND GOVERNMENT<br />&nbsp;</li>
+<li><a href="#Page_505">XI</a>-<a href="#Page_513">XII.</a> NEWS-BOOKS<br />&nbsp;</li>
+<li><a href="#Page_517">XIII.</a> NEWS-PAPERS<br />&nbsp;</li>
+<li><a href="#Page_524">XIV.</a> NEWS-MACHINES<br />&nbsp;</li>
+<li><a href="#Page_527">XV.</a> NEWS-CROWDS<br />&nbsp;</li>
+<li><a href="#Page_550">XVI.</a> CROWD-MEN<br />&nbsp;</li>
+<li><a href="#Page_539">EPILOGUE</a></li>
+</ul></li></ul>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_1" id="Page_1"></a>BOOK ONE</h2>
+
+<h3>CROWDS AND MACHINES</h3>
+
+
+<p>TO CHRISTOPHER COLUMBUS</p>
+
+<div class="poem"><div class="stanza"><i>
+<span class="i4">&quot;A battered, wrecked old man<br /></span>
+<span>Thrown on this savage shore far, far from home,<br /></span>
+<span>Pent by the sea and dark rebellious brows twelve dreary months<br /></span>
+<span>... The end I know not, it is all in Thee,<br /></span>
+<span>Or small or great I know not&mdash;haply what broad fields, what<br /></span>
+<span>lands!...<br /></span></i>
+</div><div class="stanza"><i>
+<span class="i4">And these things I see suddenly, what mean they<br /></span>
+<span>As if some miracle, some hand divine unsealed my eyes,<br /></span>
+<span>Shadowy vast shapes smile through the air and sky,<br /></span>
+<span>And on the distant waves sail countless ships,<br /></span>
+<span>And anthems in new tongues I hear saluting me.&quot;<br /></span>
+</i></div></div>
+
+
+
+<h2><a name="Page_2" id="Page_2"></a><a name="Page_3" id="Page_3"></a>CHAPTER I</h2>
+
+<h3>WHERE ARE WE GOING?</h3>
+
+
+<p>The best picture I know of my religion is Ludgate Hill as one sees it
+going down the foot of Fleet Street. It would seem to many perhaps like
+a rather strange half-heathen altar, but it has in it the three things
+with which I worship most my Maker in this present world&mdash;the three
+things which it would be the breath of religion to me to offer to a God
+together&mdash;Cathedrals, Crowds, and Machines.</p>
+
+<p>With the railway bridge reaching over, all the little still locomotives
+in the din whispering across the street; with the wide black crowd
+streaming up and streaming down, and the big, faraway, other-worldly
+church above, I am strangely glad. It is like having a picture of one's
+whole world taken up deftly, and done in miniature and hung up for one
+against the sky&mdash;the white steam which is the breath of modern life, the
+vast hurrying of our feet, and that Great Finger pointing toward heaven
+day and night for us all....</p>
+
+<p>I never tire of walking out a moment from my nook in Clifford's Inn and
+stealing a glimpse and coming back to my fireplace. I sit still a moment
+before going to work and look in the flames and think. The great roar
+outside the Court gathers it all up&mdash;that huge, boundless, tiny,
+summed-up world out there; flings it faintly against my quiet windows
+while I sit and think.</p>
+
+<p><a name="Page_4" id="Page_4"></a>And when one thinks of it a minute, it sends one half-fearfully,
+half-triumphantly back to one's work&mdash;the very thought of it. The Crowd
+hurrying, the Crowd's flurrying Machines, and the Crowd's God, send one
+back to one's work!</p>
+
+<p>In the afternoon I go out again, slip my way through the crowds along
+the Strand, toward Charing Cross.</p>
+
+<p>I never tire of watching the drays, the horses, the streaming taxis, all
+these little, fearful, gliding crowds of men and women, when a little
+space of street is left, flowing swiftly, flowing like globules, like
+mercury, between the cabs.</p>
+
+<p>But most of all I like looking up at that vast second story of the
+street, coming in over one like waves, like seas&mdash;all these happy,
+curious tops of 'buses; these dear, funny, way-up people on benches;
+these world-worshippers, sight-worshippers, and Americans&mdash;all these
+little scurrying congregations, hundreds of them, rolling past.</p>
+
+<p>I sit on the front seat of a horse 'bus elbow to elbow with the driver,
+staring down over the brink of the abyss upon ears and necks&mdash;that low,
+distant space where the horses look so tiny and so ineffectual and so
+gone-by below.</p>
+
+<p>The street is the true path of the spirit. To walk through it, or roll
+or swing on top of a 'bus through it&mdash;the miles of faces, all these
+tottering, toddling, swinging miles of legs and stomachs; and on all
+sides of you, and in the windows and along the walks, the things they
+wear, and the things they eat, and the things they pour down their
+little throats, and the things they pray to and curse and worship and
+swindle in! It is like being out in the middle of a great ocean of
+living, or like climbing up some great mountain-height of people, their
+abysses and their clouds about them, their precipices and jungles and
+heavens, the great high roads of their souls reaching off.... I can
+never say why, but so strange is it, so full of awe is it, and of
+splendour and pity, that there are times when, rolling and swinging
+along on top of a 'bus, with all this strange, fearful joy of life about
+me, within me ... it is as if on top of my 'bus <a name="Page_5" id="Page_5"></a>I had been far away in
+some infinite place, and had felt Heaven and Hell sweep past.</p>
+
+<p>One of the first things that strikes an American when he slips over from
+New York, and finds himself, almost before he had thought of it&mdash;walking
+down the Strand, suddenly, instead of Broadway, is the way
+things&mdash;thousands of things at once; begin happening to him.</p>
+
+<p>Of course, with all the things that are happening to him&mdash;the 'buses,
+the taxis, the Wren steeples, the great streams of new sights in the
+streets, the things that happen to his eyes and to his ears, to his feet
+and his hands, and to his body lunging through the ground and swimming
+up in space on top of a 'bus through this huge, glorious, yellow mist of
+people ... there are all the things besides that begin happening to his
+mind.</p>
+
+<p>In New York, of course, he rushes along through the city, in a kind of
+tunnel of his own thoughts, of his own affairs, and drives on to his
+point, and New York does not&mdash;at least it does not very often&mdash;make
+things happen to his mind. He is not in London five minutes before he
+begins to notice how London does his thinking for him. The streets of
+the city set him to thinking, mile after mile, miles of comparing, miles
+of expecting.</p>
+
+<p>And above the streets that he walks through and drives through he finds
+in London another complete set of streets that interest him: the
+greater, silenter streets of England&mdash;the streets of people's thoughts.
+And he reads the great newspapers, those huge highways on which the
+English people are really going somewhere.... &quot;<i>Where are they going?</i>&quot;
+He goes through the editorials, he stumbles through the news, &quot;<i>Where
+are the English people going?</i>&quot;</p>
+
+<hr />
+
+<p>An American thinks of the English people in the third person&mdash;at first,
+of course.</p>
+
+<p>After three days or so, he begins, half-unconsciously, slipping <a name="Page_6" id="Page_6"></a>over
+every now and then into what seems to be a vague, loose first person
+plural.</p>
+
+<p>Then the first person plural grows.</p>
+
+<p>He finds at last that his thinking has settled down into a kind of
+happy, easy-going, international, editorial &quot;We.&quot; New York and London,
+Chicago and Sheffield, go drifting together through his thoughts, and
+even Paris, glimmering faintly over there, and a dim round world, and he
+asks, as the people of a world stream by, &quot;<i>Where are WE going?</i>&quot;</p>
+
+<p>Thus it is that London, looming, teeming, world-suggesting, gets its
+grip upon a man, a fresh American, and stretches him, stretches him
+before his own eyes, makes him cosmopolitan, does his thinking for him.</p>
+
+<hr />
+
+<p>There was a great sea to still his soul and lay down upon his spirit
+that big, quiet roundness of the earth.</p>
+
+<p>Nothing is quite the same after that wide strip of sea&mdash;sleeping out
+there alone night by night&mdash;the gentle round earth sloping away down
+from under one on both sides, in the midst of space.... Then, suddenly,
+almost before one knows, that quiet Space still lingering round one,
+perhaps one finds oneself thrust up out of the ground in the night into
+that big yellow roar of Trafalgar Square.</p>
+
+<p>And here are the swift sudden crowds of people, one's own fellow-men
+hurrying past. One looks into the faces of the people hurrying past:
+&quot;<i>Where are we going?</i>&quot; One looks at the stars: &quot;WHERE ARE WE GOING?&quot;</p>
+
+<hr />
+
+<p>That night, when I was thrust up out of the ground and stood dazed in
+the Square, I was told in a minute that this London where I was was a
+besieged and conquered city. Some men had risen up in a day and said to
+London: &quot;No one shall go in. No one shall go out.&quot;</p>
+
+<p><a name="Page_7" id="Page_7"></a>I was in the great proud city at last, the capital of the world, her
+big, new, self-assured inventions all about her, all around her, and
+soldiers camping out with her locomotives!</p>
+
+<p>With her long trains for endless belts of people going in and coming
+out, with her air-brakes, electric lights, and motor-cars and aerial
+mails, it seemed passing strange to be told that her great stations were
+all choked up with a queer, funny, old, gone-by, clanky piece of
+machinery, an invention for making people good, like soldiers!</p>
+
+<p>And I stood in the middle of the roar of Trafalgar Square and asked, as
+all England was asking that night: &quot;Where are we going?&quot;</p>
+
+<p>And I looked in the faces of the people hurrying past.</p>
+
+<p>And nobody knew.</p>
+
+<p>And the next day I went through the silenter streets of the city, the
+great crowded dailies where all the world troops through, and then the
+more quiet weeklies, then the monthlies, more dignified and like private
+parks; and the quarterlies, too, thoughtful, high-minded, a little
+absent, now and then a footfall passing through.</p>
+
+<p>And I found them all full of the same strange questioning: &quot;Where are we
+going?&quot;</p>
+
+<p>And nobody knew.</p>
+
+<p>It was the same questioning I had just left in New York, going up all
+about me, out of the skyscrapers.</p>
+
+<p>New York did not know.</p>
+
+<p>Now London did not know.</p>
+
+<hr />
+
+<p>And after I had tried the journals and the magazines, I thought of
+books.</p>
+
+<p>I could not but look about&mdash;how could I do otherwise than look about?&mdash;a
+lonely American walking at last past all these nobly haunted doorways
+and windows&mdash;for your idealists or interpreters, your men who bring in
+the sea upon your streets <a name="Page_8" id="Page_8"></a>and the mountains on your roof-tops; who
+still see the wide, still reaches of the souls of men beyond the faint
+and tiny roar of London.</p>
+
+<p>I could not but look for your men of imagination, your poets; for the
+men who build the dreams and shape the destinies of nations because they
+mould their thoughts.</p>
+
+<p>I do not like to say it. How shall an American, coming to you out of his
+long, flat, literary desert, dare to say it?... Here, where Shakespeare
+played mightily, and like a great boy with the world; where Milton,
+Keats, Wordsworth, Browning, Shelley, and even Dickens flooded the lives
+and refreshed the hearts of the people; here, in these selfsame streets,
+going past these same old, gentle, smoky temples where Charles Lamb
+walked and loved a world, and laughed at a world, and even made
+one&mdash;lifted over his London forever into the hearts of men....</p>
+
+<p>I can only say what I saw those first few fresh days: John Galsworthy
+out with his camera&mdash;his beautiful, sad, foggy camera; Arnold Bennett
+stitching and stitching faithfully twenty-four hours a day&mdash;big, curious
+tapestries of little things; H.G. Wells, with his retorts, his
+experiments about him, his pots and kettles of humanity in a great stew
+of steam, half-hopeful, half-dismayed, mixing up his great, new, queer
+messes of human nature; and (when I could look up again) G.K.
+Chesterton, divinely swearing, chanting, gloriously contradicting,
+rolled lustily through the wide, sunny spaces of His Own Mind; and
+Bernard Shaw (all civilization trooping by), the eternal boy, on the
+eternal curbstone of the world, threw stones; and the Bishop of
+Birmingham preached a fine, helpless sermon....</p>
+
+<hr />
+
+<p>When a new American, coming from his own big, hurried, formless,
+speechless country, finds himself in what he had always supposed to be
+this trim, arranged, grown-up, articulate <a name="Page_9" id="Page_9"></a>England, and when, thrust up
+out of the ground in Trafalgar Square, he finds himself looking at that
+vast yellow mist of people, that vast bewilderment of faces, of the
+poor, of the rich, coming and going they cannot say where&mdash;he naturally
+thinks at first it must be because they cannot speak; and when he looks
+to those who speak for them, to their writers or interpreters, and when
+he finds that they are bewildered, that they are asking the same
+question over and over that we in America are asking too, &quot;Where are we
+going?&quot; he is brought abruptly up, front to front with the great
+broadside of modern life. London, his last resort, is as bewildered as
+New York; and so, at last, here it is. It has to be faced now and here,
+as if it were some great scare-head or billboard on the world, &quot;WHERE
+ARE WE GOING?&quot;</p>
+
+<hr />
+
+<p>The most stupendous feat for the artist or man of imagination in modern
+times is to conceive a picture or vision for our Society&mdash;our present
+machine-civilization&mdash;a common expectation for people which will make
+them want to live.</p>
+
+<p>If Leonardo were living now, he would probably slight for the time being
+his building bridges, and skimp his work on Mona Lisa, and write a
+book&mdash;an exultant book about common people. He would focus and express
+democracy as only the great and true aristocrat or genius or artist will
+ever do it. A great society must be expressed as a vision or expectation
+before men can see it together, and go to work on it together, and make
+it a fact. What makes a society great is that it is full of people who
+have something to live for and who know what it is. It is because nobody
+knows, now, that our present society is not great. The different kinds
+of people in it have not made up their minds what they are for, and some
+kinds have particularly failed to make up their minds what the other
+kinds are for.</p>
+
+<p>We are all making our particular contribution to the common <a name="Page_10" id="Page_10"></a>vision, and
+some of us are able to say in one way and some in another what this
+vision is; but it is going to take a supreme catholic, summing-up
+individualist, a great man or artist&mdash;a man who is all of us in one&mdash;to
+express for Crowds, and for all of us together, where we want to go,
+what we think we are for, and what kind of a world we want.</p>
+
+<p>This will have to be done first in a book. The modern world is
+collecting its thoughts. It is trying to write its bible.</p>
+
+<p>The Bible of the Hebrews (which had to be borrowed by the rest of the
+world if they were to have one) is the one great outstanding fact and
+result of the Hebrew genius. They did not produce a civilization, but
+they produced a book for the rest of the world to make civilizations out
+of, a book which has made all other nations the moral passengers of the
+Hebrews for two thousand years.</p>
+
+<p>And the whole spirit and aim of this book, the thing about it that made
+it great, was that it was the sublimest, most persistent, most colossal,
+masterful attempt ever made by men to look forth upon the earth, to see
+all the men in it, like spirits hurrying past, and to answer the
+question, &quot;WHERE ARE WE GOING?&quot;</p>
+
+<p>I would not have any one suppose that in these present tracings and
+outlines of thought I am making an attempt to look upon the world and
+say where the people are going, and where they think they are going, and
+where they want to go. I have attempted to find out, and put down what
+might seem at first sight (at least it did to me) the answer to a very
+small and unimportant question&mdash;&quot;Where is it that I really want to go
+myself?&quot; &quot;What kind of a world is it, all the facts about me being duly
+considered, I really want to be in?&quot;</p>
+
+<p>No man living in a world as interesting as this ever writes a book if he
+can help it. If Mr. Bernard Shaw or Mr. Chesterton or Mr. Wells had been
+so good as to write a book for me in which they had given the answer to
+my question, in which they had said more or less authoritatively for me
+what kind of a <a name="Page_11" id="Page_11"></a>world it is that I want to be in, this book would never
+have been written. The book is not put forward as an attempt to arrange
+a world, or as a system or a chart, or as a nation-machine, or even as
+an argument. The one thing that any one can fairly claim for this book
+is that one man's life has been saved with it. It is the record of one
+man fighting up through story after story of crowds and of crowds'
+machines to the great steel and iron floor on the top of the world,
+until he had found the manhole in it, and broken through and caught a
+breath of air and looked at the light. The book is merely a
+life-preserver&mdash;that is all; and one man's life-preserver. Perhaps the
+man is representative, and perhaps he is not. At all events, here it is.
+Anybody else who can use it is welcome to it.</p>
+
+<hr />
+
+<p>The first and most practical step in getting what one wants in this
+world is wanting it. One would think that the next step would be
+expressing what one wants. But it almost never is. It generally consists
+in wanting it still harder and still harder until one can express it.</p>
+
+<p>This is particularly true when the thing one wants is a new world. Here
+are all these other people who have to be asked. And until one wants it
+hard enough to say it, to get it outside one's self, possibly make it
+catching, nothing happens.</p>
+
+<p>If one were to point out one trait rather than another that makes
+Bernard Shaw, for so brilliant a man, so ineffective as a leader, or
+literary statesman, or social reformer, it would be his modesty. He has
+never wanted anything.</p>
+
+<p>If I could have found a book by Bernard Shaw in which Mr. Shaw had
+merely said what he wanted himself, it is quite possible this book would
+not have been written. Even if Mr. Shaw, without saying what he wanted,
+had ever shown in any corner of any book that one man's wanting
+something in this world amounted to anything, or could make any one else
+want it, or could make any difference in him, or in <a name="Page_12" id="Page_12"></a>the world around
+him, perhaps I would not have written this book.</p>
+
+<p>Everywhere, as I have looked about me among the bookmen in America, in
+England, I have found, not the things that they wanted in their books,
+but always these same deadly lists or bleak inventories&mdash;these prairies
+of things that they did not want.</p>
+
+<p>Now, as a matter of fact, I knew already, with an almost despairing
+distinctness, nearly all these things I did not want and it has not
+helped me (with all due courtesy and admiration) having John Galsworthy
+out photographing them day after day, so that I merely did not want them
+harder. And Mr. Wells's measles and children's diseases, too. I knew
+already that I did not want them. And Mr. Shaw's entire, heroic, almost
+noble collection of things he does not want does not supply me&mdash;nor
+could it supply any other man with furniture to make a world with&mdash;even
+if it were not this real, big world, with rain and sunshine and wind and
+people in it, and were only that little, wonderful world a man lives
+within his own heart. There have been times, and there will be more of
+them, when I could not otherwise than speak as the champion of Bernard
+Shaw; but, after all, what single piece of furniture is there that
+George Bernard Shaw, living with his great attic of not-things all
+around him, is able to offer to furnish me for me single, little, warm,
+lighted room to keep my thoughts in? Nor has he furnished me with one
+thing with which I would care to sit down in my little room and
+think&mdash;looking into the cold, perfect hygienic ashes he has left upon my
+hearth. Even if I were a revolutionist, and not a mere, plain human
+being, loving life and wanting to live more abundantly, I am bound to
+say I do not see what there is in Mr. Galsworthy's photographs, or in
+Mr. Wells's rich, bottomless murk of humanity to make a revolution for.
+And Mr. Bernard Shaw, with all his bottles of disinfectants and shelves
+of sterilized truths, his hard well-being and his glittering comforts,
+has presented the vision <a name="Page_13" id="Page_13"></a>of a world in which at the very best&mdash;even if
+it all comes out as he says it will&mdash;a man would merely have things
+without wanting them, and without wanting anything.</p>
+
+<hr />
+
+<p>And so it has seemed to me that even if he is quite unimportant, any man
+to-day who, in some public place, like a book, shall paint the picture
+of his heart's desire, who shall throw up, as upon a screen, where all
+men may see them, his most immediate and most pressing ideals, would
+perform an important service. If a man's sole interest were to find out
+what all men in the world want, the best way to do it would be for him
+to say quite definitely, so that we could all compare notes, what he
+wanted himself. Speaking for a planet has gone by, but possibly, if a
+few of us but speak for ourselves, the planet will talk back, and we
+shall find out at last what it really is that it wants.</p>
+
+<p>The thing that many of us want most in the present grayness and din of
+the world is some one to play with, or if the word &quot;play&quot; is not quite
+the right word, some one with whom we can work with freedom and
+self-expressiveness and joy. Nine men out of ten one meets to-day talk
+with one as it were with their watches in their hands. The people who
+are rich one sees everywhere, being run away with by their motor-cars;
+and the people who are poor one sees struggling pitifully and for their
+very souls, under great wheels and beneath machines.</p>
+
+<p>Of course, I can only speak for myself. I do not deny that a little
+while at a time I can sit by a brook in the woods and be happy; but if,
+as it happens, I would rather have other people about me&mdash;people who do
+not spoil things, I find that the machines about me everywhere have made
+most people very strange and pathetic in the woods. They cannot sit by
+brooks, many of them; and when they come out to the sky, it looks to
+them like some mere, big, blue lead roof up over their lives. <a name="Page_14" id="Page_14"></a>Perhaps I
+am selfish about it, but I cannot bear to see people looking at the sky
+in this way....</p>
+
+<hr />
+
+<p>So, as I have watched my fellow human beings, what I have come to want
+most of all in this world is the inspired employer&mdash;or what I have
+called the inspired millionaire or organizer; the man who can take the
+machines off the backs of the people and take the machines out of their
+wits, and make the machines free their bodies and serve their souls.</p>
+
+<p>If we ever have the inspired employer, he will have to be made by the
+social imagination of the people, by creating the spirit of expectation
+and challenge toward the rich among the masses of the people.</p>
+
+<p>I believe that the time has come when the world is to make its last
+stand for idealism, great men, and crowds.</p>
+
+<p>I believe that great men can be really great, that they can represent
+crowds. I believe that crowds can be really great, that they can know
+great men.</p>
+
+<p>The most natural kind of great man for crowds to know first will
+probably be a kind of everyday great man or business statesman, the man
+who represents all classes, and who proves it in the way he conducts his
+business.</p>
+
+<p>I have called this man the Crowdman.</p>
+
+<p>I do not say that I have met precisely the type of inspired millionaire
+I have in mind, but I have known scores of men who have reminded me of
+him and of what he is going to be, and I am prepared to say that in
+spirit, or latent at least, he is all about me in the world to-day. If
+it is proved to me that no such man exists, I am here to say there will
+be one. If it is proved to me that there cannot be one, <i>I will make
+one</i>. If it is proved to me that by lifting up Desire in the faces of
+young men and of boys, and in the faces of true fathers and young
+mothers, and by ringing up my challenge on the great doors of the
+schools, I cannot make one, then I will invoke the men that shall write
+<a name="Page_15" id="Page_15"></a>the books, that shall sing the songs that shall make one! I say this
+with all reverence for other men's desires and with all respect for
+natural prejudgments. As I have conceived it, the one business of the
+world to-day is to find out what we are for and to find out what men in
+the world&mdash;on the whole&mdash;really want. When men know what they want they
+get it. Every wrong thing we have to face in modern industrial life is
+due to men who know what they want, and who therefore get it, due to the
+passions and the dreams of men; and the one single way in which these
+wrong things will ever be overcome is with more passions and with more
+and mightier dreams of men.</p>
+
+<p>Nothing is more visionary than trying to run a world without dreams,
+especially an economic world. It is because even bad dreams are better
+in this world than having no dreams at all that bad people so called are
+so largely allowed to run it.</p>
+
+<p>In the final and practical sense, the one factor in economics to be
+reckoned with is Desire.</p>
+
+<p>The next move in economics is going to be the statement of a shrewd,
+dogged, realizable ideal. It is only ideals that have aroused the wrong
+passions, and it is only ideals that will arouse the right ones.</p>
+
+<p>It will have to be, I imagine, when it comes, not a mere statement of
+principles, an analysis, or a criticism, but a moving-picture, a
+portrait of the human race, that shall reveal man's heart to himself.
+What we want is a vast white canvas, spread, as it were, over the end of
+the world, before which we shall all sit together, the audience of the
+nations, of the poor, of the rich, as in some still, thoughtful
+place&mdash;all of us together; and then we will throw up before us on the
+vast white screen in the dark the vivid picture of our vast desires,
+flame up upon it the hopes, the passions of human lives, and the grim,
+silent wills of men. <i>&quot;What do we want?&quot; &quot;Where are we going?&quot;</i></p>
+
+<p>In place of the literature of criticism we have come now to the
+literature of Desire.</p>
+
+<p><a name="Page_16" id="Page_16"></a>This literature will have to come slowly, and I have come to believe
+that the first book, when it comes, will be perhaps a book that does not
+prove anything, a book that is a mere cry, a prayer, or challenge; the
+story of what one man with these streetfuls of the faces of men and the
+faces of women pouring their dullness and pouring their weariness over
+him, has desired, and of what, God helping him, he will have.</p>
+
+<p>There is a certain sense in which merely praying to God has gone by. In
+the present desperate crisis of a world plunging on in the dark to a
+catastrophe or a glory that we cannot guess, it is a time for men to
+pray a prayer, a standing-up prayer, to one another.</p>
+
+<p>I believe that it is going to be this huge gathering-in of public
+desire, this imperious challenge of what men want, this standing-up
+prayer of men to one another, which alone shall make men go forth with
+faith and singing once more into the battle of life. Sometimes it has
+seemed to me I have already heard it&mdash;this song of men's desires about
+me&mdash;faintly. But I have seen that the time is at hand when it shall come
+as a vast chorus of cities, of fields, of men's voices, filling the dome
+of the world&mdash;a chorus in the glory and the shame of which no
+millionaire who merely wants to make money, no artist who is not
+expressing the souls and freeing the bodies of men, no statesman who is
+not gathering up the desires of crowds, and going daily through the
+world hewing out the will of the people, shall dare to live.</p>
+
+<hr />
+
+<p>But while this is the vision of my belief, I would not have any one
+suppose that I am the bearer of easy and gracious tidings.</p>
+
+<p>It is rather of a great daily adventure one has with the world.</p>
+
+<p>There have been times when it seemed as if it had to begin all over
+again every morning.</p>
+
+<p><a name="Page_17" id="Page_17"></a>Day by day I walk down Fleet Street toward Ludgate Hill.</p>
+
+<p>I look once more every morning at that great picture of any religion; I
+look at the quiet, soaring, hopeful dome&mdash;that little touch of singing
+or praying that men have lifted up against heaven. &quot;Will the Dome bring
+the Man to me?&quot;</p>
+
+<p>I look up at the machines, strange and eager, hurrying across the
+bridge. &quot;Will the Machines bring the Man to me?&quot;</p>
+
+<p>I look in the faces of the crowd hurrying past. &quot;Will the Crowd bring
+the Man to me?&quot;</p>
+
+<p>With the picture of my religion&mdash;or perhaps three religions or three
+stories of religion&mdash;I walk on and on through the crowd, past the
+railway, past the Cathedral, past the Mansion House, and over the Tower
+Bridge. I walk fast and eagerly and blindly, as though a man would walk
+away from the world.</p>
+
+<p>Suddenly I find myself, throngs of voices all about me, standing
+half-unconsciously by a high iron fence in Bermondsey watching that
+smooth asphalt playground where one sees the very dead (for once)
+crowded by the living&mdash;pushed over to the edges&mdash;their gravestones
+tilted calmly up against the walls. I stand and look through the pickets
+and watch the children run and shout&mdash;the little funny, mockingly
+dressed, frowzily frumpily happy children, the stored-up sunshine of a
+thousand years all shining faintly out through the dirt, out through the
+generations in their little faces&mdash;&quot;Will the Man come to me out of
+these?&quot;</p>
+
+<p>The tombstones lean against the wall and the children run and shout. As
+I watch them with my hopes and fears and the tombstones tilted against
+the walls&mdash;as I peer through the railings at the children, I face my
+three religions. What will the three religions do with the children?
+What will the children do with the three religions?</p>
+
+<p>And now I will tell the truth. I will not cheat nor run away as
+sometimes I seem to have tried to do for years. I will no longer let
+myself be tricked by the mere glamour and <a name="Page_18" id="Page_18"></a>bigness of our modern life
+nor swooned into good-will by the roll and liturgy of revolution, &quot;of
+the people,&quot; &quot;for the people,&quot; &quot;by the people,&quot; nor will I be longer
+awed by those huge phrase-idols, constitutions, routines, that have
+roared around me &quot;Liberty, Equality, Fraternity&quot;&mdash;those imperious,
+thoughtless, stupid tra-la-las of the People. Do the People see truth?
+Can the People see truth? Can all the crowd, and can all the machines,
+and all the cathedrals piled up together produce the Man, the Crowd-man
+or great man who sees truth?</p>
+
+<p>And so with my three religions, I have three fears, one for each of
+them. There is the Machine fear, lest the crowd should be overswept by
+its machines and become like them; and the Crowd fear, lest the crowd
+should overlook its mighty innumerable and personal need of great men;
+and there is also the daily fear for the Church, lest the Church should
+not understand crowds and machines and grapple with crowds and machines,
+interpret them and glory in them and appropriate them for her own use
+and for God's&mdash;lest the Church should turn away from the crowds and the
+machines and graciously and idly bow down to Herself.</p>
+
+<p>And now I am going to try to express these three fears that go with the
+three religions as well as I can, so that I can turn on them and face
+them and, God helping me, look them out of countenance.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_19" id="Page_19"></a>CHAPTER II</h2>
+
+<h3>THE CROWD SCARE</h3>
+
+
+<p>Time was when a man was born upon this planet in a somewhat lonely
+fashion. A few human beings out of all infinity stood by to care for
+him. He was brought up with hills and stars and a neighbour or so, until
+he grew to man's estate. He climbed at last over the farthest hill, and
+there, on the rim of things, standing on the boundary line of sky and
+earth that had always been the edge of life to him before, he looked
+forth upon the freedom of the world, and said in his soul, &quot;What shall I
+be in this world I see, and whither shall I go in it?&quot; And the sky and
+the earth and the rivers and the seas and the nights and the days
+beckoned to him, and the voices of life rose around him, and they all
+said, &quot;Come!&quot;</p>
+
+<p>On a corner in New York, around a Street Department wagon, not so very
+long ago, five thousand men were fighting for shovels, fifty men to a
+shovel&mdash;a tool for living a little longer.</p>
+
+<p>The problem of living in this modern world is the problem of finding
+room in it. The crowd principle is so universally at work through modern
+life that the geography of the world has been changed to conform to it.
+We live in crowds. We get our living in crowds. We are amused in herds.
+Civilization is a list of cities. Cities are the huge central dynamos of
+all being. The power of a man can be measured to-day by the mile, the
+number of miles between him and the city; that is, between him and what
+the city stands for&mdash;the centre of mass.</p>
+
+<p>The crowd principle is the first principle of production. <a name="Page_20" id="Page_20"></a>The producer
+who can get the most men together and the most dollars together controls
+the market; and when he once controls the market, instead of merely
+getting the most men and the most dollars, he can get all the men and
+all the dollars. Hence the corporation in production.</p>
+
+<p>The crowd principle is the first principle of distribution. The man who
+can get the most men to buy a particular thing from him can buy the most
+of it, and therefore buy it the cheapest, and therefore get more men to
+buy from him; and having bought this particular thing cheaper than all
+men could buy it, it is only a step to selling it to all men; and then,
+having all the men on one thing and all the dollars on one thing, he is
+able to buy other things for nothing, for everybody, and sell them for a
+little more than nothing to everybody. Hence the department store&mdash;the
+syndicate of department stores&mdash;the crowd principle in commerce.</p>
+
+<p>The value of a piece of land is the number of footsteps passing by it in
+twenty-four hours. The value of a railroad is the number of people near
+it who cannot keep still. If there are a great many of these people, the
+railroad runs its trains for them. If there are only a few, though they
+be heroes and prophets, Dantes, Savonarolas, and George Washingtons,
+trains shall not be run for them. The railroad is the characteristic
+property and symbol of property in this modern age, and the entire value
+of a railroad depends upon its getting control of a crowd&mdash;either a
+crowd that wants to be where some other crowd is, or a crowd that wants
+a great many tons of something that some other crowd has.</p>
+
+<p>When we turn from commerce to philosophy, we find the same principle
+running through them both. The main thing in the philosophy of to-day is
+the extraordinary emphasis of environment and heredity. A man's destiny
+is the way the crowd of his ancestors ballot for his life. His soul&mdash;if
+he has a soul&mdash;is an atom acted upon by a majority of other atoms.</p>
+
+<p><a name="Page_21" id="Page_21"></a>When we turn to religion in its different phases, we find the same
+emphasis upon them all&mdash;the emphasis of mass, of majority. Not that the
+church exists for the masses&mdash;no one claims this&mdash;but that, such as it
+is, it is a mass church. While the promise of Scripture, as a last
+resort, is often heard in the church about two or three gathered
+together in God's name, the Church is run on the working conviction that
+unless the minister and the elders can gather two or three hundred in
+God's name, He will not pay any particular attention to them, or, if He
+does, He will not pay the bills. The church of our forefathers, founded
+on personality, is exchanged for the church of democracy, founded on
+crowds; and the church of the moment is the institutional church, in
+which the standing of the clergyman is exchanged for the standing of the
+congregation. The inevitable result, the crowd clergyman, is seen on
+every hand amongst us&mdash;the agent of an audience, who, instead of telling
+an audience what they ought to do, runs errands for them morning and
+noon and night. With coddling for majorities and tact for whims, he
+carefully picks his way. He does his people as much good as they will
+let him, tells them as much truth as they will hear, until he dies at
+last, and goes to take his place with Puritan parsons who mastered
+majorities, with martyrs who would not live and be mastered by
+majorities, and with apostles who managed to make a new world without
+the help of majorities at all.</p>
+
+<p>Theology reveals the same tendency. The measuring by numbers is found in
+all belief, the same cringing before masses of little facts instead of
+conceiving the few immeasurable ones. Helpless individuals mastered by
+crowds are bound to believe in a kind of infinitely helpless God. He
+stands in the midst of the crowds of His laws and the systems of His
+worlds: to those who are not religious, a pale First Cause; and to those
+who are, a Great Sentimentality far away in the heavens, who, in a kind
+of vast weak-mindedness (a Puritan would say), seems to want everybody
+to be good and hopes <a name="Page_22" id="Page_22"></a>they will, but does not quite know what to do
+about it if they are not.</p>
+
+<p>Every age has its typical idea of heaven and its typical idea of hell
+(in some of them it would be hard to tell which is which), and every
+civilization, has its typical idea of God. A civilization with sovereign
+men in it has a sovereign God; and a crowd civilization, reflecting its
+mood on the heavens, is inclined to a pleasant, large-minded God,
+eternally considering everybody and considering everything, but
+inefficient withal, a kind of legislature of Deity, typical of
+representative institutions at their best and at their worst.</p>
+
+<p>If we pass from our theology to our social science we come to the most
+characteristic result of the crowd principle that the times afford. We
+are brought face to face with Socialism, the millennium machine, the
+Corliss engine of progress. It were idle to deny to the Socialist that
+he is right&mdash;and more right, indeed, than most of us, in seeing that
+there is a great wrong somewhere; but it would be impossible beyond this
+point to make any claim for him, except that he is honestly trying to
+create in the world a wrong we do not have as yet, that shall be large
+enough to swallow the wrong we have. The term &quot;Socialism&quot; stands for
+many things, in its present state; but so far as the average Socialist
+is concerned, he may be defined as an idealist who turns to materialism,
+that is, to mass, to carry his idealism out. The world having discovered
+two great ideals in the New Testament, the service of all men by all
+other men, and the infinite value of the individual, the Socialist
+expects to carry out one of these ideals by destroying the other.</p>
+
+<p>The principle that an infinitely helpful society can be produced by
+setting up a row of infinitely helpless individuals is Socialism, as the
+average Socialist practises it. The average Socialist is the type of the
+eager but effeminate reformer of all ages, because he seeks to gain by
+machinery things nine tenths of the value of which to men is in gaining
+them for themselves. <a name="Page_23" id="Page_23"></a>Socialism is the attempt to invent conveniences
+for heroes, to pass a law that will make being a man unnecessary, to do
+away with sin by framing a world in which it would be worthless to do
+right because it would be impossible to do wrong. It is a philosophy of
+helplessness, which, even if it succeeds in helplessly carrying its
+helplessness out&mdash;in doing away with suffering, for instance&mdash;can only
+do it by bringing to pass a man not alive enough to be capable of
+suffering, and putting him in a world where suffering and joy alike
+would be a bore to him.</p>
+
+<p>But the main importance of Socialism in this connection lies in the fact
+that it does not confine itself to sociology. It has become a complete
+philosophy of life, and can be seen penetrating with its subtle satire
+on human nature almost everything about us. We have the cash register to
+educate our clerks into pure and honest character, and the souls of
+conductors can be seen being nurtured, mile after mile, by
+fare-recorders. Corporations buy consciences by the gross. They are hung
+over the door of every street car. Consciences are worked by pulling a
+strap. Liverymen have cyclometres to help customers to tell the truth,
+and the Australian ballot is invented to help men to be manly enough to
+vote the way they think. And when, in the course of human events, we
+came to the essentially moral and spiritual reform of a woman's right to
+dress in good taste&mdash;that is, appropriately for what she is doing, what
+did we proceed to do to bring it about? Conventions were held year after
+year, and over and over, to get women to dress as they wanted to; dress
+reform associations were founded, syndicates of courage were established
+all over the land&mdash;all in vain; and finally,&mdash;Heaven help us!&mdash;how was
+this great moral and spiritual reform accomplished? By an invention of
+two wheels, one in front of the other. It was brought about by the Pope
+Manufacturing Company of Hartford, Connecticut in two short years.</p>
+
+<p>Everything is brought about by manufacturing companies. <a name="Page_24" id="Page_24"></a>It is the
+socialist spirit; the idea that, if we can only find it, there is some
+machine that can surely be invented that will take the place of men: not
+only of hands and feet, but of all the old-fashioned and lumbering
+virtues, courage, patience, vision, common sense, and religion itself,
+out of which they are made.</p>
+
+<p>But we depend upon machinery not only for the things that we want, but
+for the brains with which we decide what we want. If a man wants to know
+what he thinks, he starts a club; and if he wants to be very sure, he
+calls a convention. From the National Undertakers' Association and the
+Launderers' League to the Christian Endeavour Tournament and the World's
+Congress&mdash;the Midway Pleasance of Piety&mdash;the Convention strides the
+world with vociferousness. The silence that descends from the hills is
+filled with its ceaseless din. The smallest hamlet in the land has
+learned to listen reverent from afar to the vast insistent roar of It,
+as the Voice of the Spirit of the Times.</p>
+
+<p>Every idea we have is run into a constitution. We cannot think without a
+chairman. Our whims have secretaries; our fads have by-laws. Literature
+is a club. Philosophy is a society. Our reforms are mass meetings. Our
+culture is a summer school. We cannot mourn our mighty dead without
+Carnegie hall and forty vice-presidents. We remember our poets with
+trustees, and the immortality of a genius is watched by a standing
+committee. Charity is an Association. Theology is a set of resolutions.
+Religion is an endeavour to be numerous and communicative. We awe the
+impenitent with crowds, convert the world with boards, and save the lost
+with delegates; and how Jesus of Nazareth could have done so great a
+work without being on a committee is beyond our ken. What Socrates and
+Solomon would have come to if they had only had the advantage of
+conventions it would be hard to say; but in these days, when the
+excursion train is applied to wisdom; when, having little enough, we try
+to make it more by <a name="Page_25" id="Page_25"></a>pulling it about; when secretaries urge us,
+treasurers dun us, programs unfold out of every mail&mdash;where is the man
+who, guileless-eyed, can look in his brother's face; can declare upon
+his honour that he has never been a delegate, never belonged to
+anything, never been nominated, elected, imposed on, in his life?</p>
+
+<p>Everything convenes, revolves, petitions, adjourns. Nothing stays
+adjourned. We have reports that think for us, committees that do right
+for us, and platforms that spread their wooden lengths over all the
+things we love, until there is hardly an inch of the dear old earth to
+stand on, where, fresh and sweet and from day to day, we can live our
+lives ourselves, pick the flowers, look at the stars, guess at God,
+garner our grain, and die. Every new and fresh human being that comes
+upon the earth is manufactured into a coward or crowded into a machine
+as soon as we get at him. We have already come to the point where we do
+not expect to interest anybody in anything without a constitution. And
+the Eugenic Society is busy now on by-laws for falling in love.</p>
+
+<p>What this means with regard to the typical modern man is, not that he
+does not think, but that it takes ten thousand men to make him think. He
+has a crowd soul, a crowd creed. Charged with convictions, galvanized
+from one convention to another, he contrives to live, and with a sense
+of multitude, applause, and cheers he warms his thoughts. When they have
+been warmed enough he exhorts, dictates, goes hither and thither on the
+crutch of the crowd, and places his crutch on the world, and pries on
+it, if perchance it may be stirred to something. To the bigotry of the
+man who knows because he speaks for himself has been added a new bigotry
+on the earth&mdash;the bigotry of the man who speaks for the nation; who,
+with a more colossal prejudice than he had before, returns from a mass
+meeting of himself, and, with the effrontery that only a crowd can give,
+backs his opinions with forty states, and walks the streets of his
+native town in the uniform of all humanity. <a name="Page_26" id="Page_26"></a>This is a kind of fool that
+has never been possible until these latter days. Only a very great many
+people, all of them working on him at once, and all of them watching
+every one else working at once, can produce this kind.</p>
+
+<p>Indeed, the crowd habit has become so strong upon us, has so mastered
+the mood of the hour, that even you and I, gentle reader, have found
+ourselves for one brief moment, perhaps, in a certain sheepish feeling
+at being caught in a small audience. Being caught in a small audience at
+a lecture is no insignificant experience. You will see people looking
+furtively about, counting one another. You will make comparisons. You
+will recall the self-congratulatory air of the last large audience you
+had the honour to belong to, sitting in the same seats, buzzing
+confidently to itself before the lecture began. The hush of
+disappointment in a small audience all alone with itself, the mutual
+shame of it, the chill in it, that spreads softly through the room,
+every identical shiver of which the lecturer is hired to warm
+through&mdash;all these are signs of the times. People look at the empty
+chairs as if every modest, unassuming chair there were some great
+personality saying to each and all of us: &quot;Why are you here? Did you not
+make a mistake? Are you not ashamed to be a party to&mdash;to&mdash;as small a
+crowd as this?&quot; Thus do we sit, poor mortals, doing obeisance to Empty
+Chairs&mdash;we who are to be lectured to&mdash;until the poor lecturer who is to
+lecture to us comes in, and the struggle with the Chairs begins.</p>
+
+<p>When we turn to education as it stands to-day, the same self-satisfied,
+inflexible smile of the crowd is upon it all. We see little but the
+massing of machinery, the crowding together of numbers of teachers and
+numbers of courses and numbers of students, and the practical total
+submergence of personality, except by accident, in all educated life.</p>
+
+<p>The infinite value of the individual, the innumerable consequences of
+one single great teaching man, penetrating every pupil who knows him,
+becoming a part of the universe, a part <a name="Page_27" id="Page_27"></a>of the fibre of thought and
+existence to every pupil who knows him&mdash;this is a thing that belongs to
+the past and to the inevitable future. With all our great institutions,
+the crowds of men who teach in them, the crowds of men who learn in
+them, we are still unable to produce out of all the men they graduate
+enough college presidents to go around. The fact that at almost any
+given time there may be seen, in this American land of ours, half a
+score of colleges standing and waiting, wondering if they will ever find
+a president again, is the climax of what the universities have failed to
+do. The university will be justified only when a man with a university
+in him, a whole campus in his soul, comes out of it, to preside over it,
+and the soul that has room for more than one chair in it comes out of it
+to teach in it.</p>
+
+<p>When we turn from education to journalism, the pressure of the crowd is
+still more in evidence. To have the largest circulation is to have the
+most advertising, and to have the most advertising means to have the
+most money, and to have the most money means to be able to buy the most
+ability, and to have the most ability means to keep all that one gains
+and get more. The degradation of many of our great journals in the last
+twenty years is but the inevitable carrying out of the syndicate method
+in letters&mdash;a mass of contributors, a mass of subscribers, and a mass of
+advertisers. So long as it gives itself over to the circulation idea,
+the worse a newspaper is, the more logical it is. There may be a certain
+point where it is bound to stop some time, because there will not be
+enough bad people who are bad enough to go around; but we have not come
+to it yet, and in the meantime about everything that can be thought of
+is being printed to make bad people. If it be asserted that there are
+not enough bad people to go around even now, it may be added that there
+are plenty of good people to take their places as fast as they fail to
+be bad enough, and that the good people who take the bad papers to find
+fault with them are the ones who make such papers possible.</p>
+
+<p><a name="Page_28" id="Page_28"></a>The result of the crowd principle is the inevitable result. Our journals
+have fallen off as a matter of course, not only in moral ideals (which
+everybody realizes), but in brain force, power of expression,
+imagination, and foresight&mdash;the things that give distinction and results
+to utterance and that make a journal worth while. The editorial page has
+been practically abandoned by most journals, because most journals have
+been abandoned by their editors: they have become printed
+counting-rooms. With all their greatness, their crowds of writers, and
+masses of readers, and piles of cablegrams, they are not able to produce
+the kind of man who is able to say a thing the kind of way that will
+make everybody stop and listen to him, cablegrams and all. Horace
+Greeley and Samuel Bowles and Charles A. Dana have passed from the
+press, and the march of the crowd through the miles of their columns
+every day is trampling on their graves. The newspaper is the mass
+machine, the crowd thinker. To and fro, from week to week and from year
+to year, its flaming headlines sway, now hither and now thither, where
+the greatest numbers go, or the best guess of where they are going to
+go; and Personality, creative, triumphant, masterful, imperious
+Personality&mdash;is it not at an end? It were a dazzling sight, perhaps, to
+gaze at night upon a huge building, thinking with telegraph under the
+wide sky around the world, the hurrying of its hundred pens upon the
+desks, and the trembling of its floors with the mighty coming of a Day
+out of the grip of the press; but even this huge bewildering pile of
+power, this aggregation, this corporation of forces, machines of souls,
+glittering down the Night&mdash;does any one suppose It stands by Itself,
+that It is its own master, that It can do its own will in the world? In
+all its splendour It stands, weaving the thoughts of the world in the
+dark; but that very night, that very moment, It lies in the power of a
+little ticking-thing behind its doors. It belongs to that legislature of
+information and telegraph, that owner of what happens in a day, called
+the Associated Press.</p>
+
+<p><a name="Page_29" id="Page_29"></a>If the One who called Himself a man and a God had not been born in a
+crowd, if he had not loved and grappled with it, and been crucified and
+worshipped by it, He might have been a Redeemer for the silent, stately,
+ancient world that was before He came, but He would have failed to be a
+Redeemer for this modern world&mdash;a world where the main inspiration and
+the main discouragement is the crowd, where every great problem and
+every great hope is one that deals with crowds. It is a world where,
+from the first day a man looks forth to move, he finds his feet and
+hands held by crowds. The sun rises over crowds for him, and sets over
+crowds; and having presumed to be born, when he presumes to die at last,
+in a crowd of graves he is left not even alone with God. Ten human lives
+deep they have them&mdash;the graves in Paris; and whether men live their
+lives piled upon other men's lives, in blocks in cities or in the
+apparent loneliness of town or country what they shall do or shall not
+do, or shall have or shall not have&mdash;is it not determined by crowds, by
+the movement of crowds? The farmer is lonely enough, one would say, as
+he rests by his fire in the plains, his barns bursting with wheat; but
+the murmur of the telegraph almost any moment is the voice of the crowd
+to him, thousands of miles away, shouting in the Stock Exchange: &quot;You
+shall not sell your wheat! Let it lie! Let it rot in your barns!&quot;</p>
+
+<p>And yet, if a man were to go around the earth with a surveyor's chain,
+there would seem to be plenty of room for all who are born upon it. The
+fact that there are enough square miles of the planet for every human
+being on it to have several square miles to himself does not prove that
+a man can avoid the crowd&mdash;that it is not a crowded world. If what a man
+could be were determined by the square mile, it would indeed be a gentle
+and graceful earth to live on. But an acre of Nowhere satisfies no one;
+and how many square miles does a man want to be a nobody in? He can do
+it better in a crowd, where every one else is doing it.</p>
+
+<p><a name="Page_30" id="Page_30"></a>In the ancient world, when a human being found something in the wrong
+place and wanted to put it where it belonged, he found himself face to
+face with a few men. He found he had to deal with these few men. To-day,
+if he wants anything put where it belongs, he finds himself face to face
+with a crowd. He finds that he has to deal with a crowd. The world has
+telephones and newspapers now, and it has railroads; and if a man
+proposes to do a certain thing in it, the telephones tell the few, and
+the newspapers tell the crowd, and the crowd gets on to the railroad;
+and before he rises from his sleep, behold the crowd in his front yard;
+and if he can get as far as his own front gate in the thing he is going
+for, he must be&mdash;either a statesman? a hero? or a great genius? None of
+these. Let him be a corporation&mdash;of ideas or of dollars; let him be some
+complex, solid, crowded thing, would he do anything for himself, or for
+anybody else, or for everybody else, in a world too crowded to tell the
+truth without breaking something, or to find room for it, when it is
+told, without breaking something.</p>
+
+<p>This is the Crowd's World.</p>
+
+<hr />
+
+<p>What I have written I have written.</p>
+
+<p>I have been sitting and reading it. It is a mood. But there is an
+implacable truth in it, I believe, that must be gotten out and used.</p>
+
+<p>As I have been reading I have looked up. I see the quiet little mountain
+through my window standing out there in the sun. It looks around the
+world as if nothing had happened; and the bobolinks out in the great
+meadow are all flying and singing in the same breath and rowing through
+the air, thousands of them, miles of them. They do not stop a minute.</p>
+
+<p>A moment ago while I was writing I heard the Child outside on the
+piazza, four years old, going by my window back and forth, listening to
+the crunch of her new shoes as if it were the <a name="Page_31" id="Page_31"></a>music of the spheres. Why
+should not I do as well? I thought. The Child is merely seeing her shoes
+as they are with as many senses and as many thoughts and desires at once
+as she can muster, and with all her might.</p>
+
+<p>What if I were to see the world like the Child?</p>
+
+<p>Yesterday I went to Robert's Meadow. I saw three small city boys, with
+their splendid shining rubber boots and their beautiful bamboo poles.
+They were on their way home. They had only the one trout between them,
+and that had been fondled, examined, and poked over and bragged about
+until it was fairly stiff and brown with those boys&mdash;looked as if it had
+been stolen out of a dried-herring box. They put it reverently back,
+when I saw it, into their big basket. I smiled a little as I walked on
+and thought how they felt about it.</p>
+
+<p>Then suddenly it was as if I had forgotten something. I turned and
+looked back; saw those three boys&mdash;a little retinue to that solitary
+fish&mdash;trudging down the road in the yellow sun. And I stood there and
+wanted to be in it! Then I saw them going round the bend in the road
+thirty years away.</p>
+
+<p>I still want to be one of those boys.</p>
+
+<p>And I am going to try. Perhaps, Heaven helping me, I will yet grow up to
+them!</p>
+
+<p>I know that the way those three boys felt about the fish&mdash;the way they
+folded it around with something, the way they made the most of it, is
+the way to feel about the world.</p>
+
+<p>I side with the three boys. I am ready to admit that as regards
+technical and comparatively unimportant details or as regards
+perspective on the fish the boys may not have been right. It is possible
+that they had not taken a point of view, measured in inches or volts or
+foot-pounds, that was right and could last forever; but I know that the
+spirit of their point of view was right&mdash;the spirit that hovered around
+the three boys and around the fish that day was right and could last
+forever.</p>
+
+<p>It is the spirit in which the world was made, and the spirit <a name="Page_32" id="Page_32"></a>in which
+new worlds in all ages, and even before our eyes by Boys and Girls
+and&mdash;God, are being made.</p>
+
+<p>It is only the boys and the girls (all sizes) who know about worlds. And
+it is only boys and girls who are right.</p>
+
+<p>I heard a robin in the apple tree this morning out in the rain singing,
+<i>&quot;I believe! I believe!&quot;</i></p>
+
+<hr />
+
+<p>At the same time, I am glad that I have known and faced, and that I
+shall have to know and face, the Crowd Fear.</p>
+
+<p>I know in some dogged, submerged, and speechless way that it is not a
+true fear. And yet I want to move along the sheer edge of it all my
+life. I want it. I want all men to have it, and to keep having it, and
+to keep conquering it. I have seen that no man who has not felt it, who
+does not know this huge numbing, numberless fear before the crowd, and
+who may not know it again almost any moment, will ever be able to lead
+the crowd, glory in it, die for it, or help it. Nor will any man who has
+not defied it, and lifted his soul up naked and alone before it and
+cried to God, ever interpret the crowd or express the will of the crowd,
+or hew out of earth and heaven what the crowd wants.</p>
+
+<p>We want to help to express and fulfil a crowd civilization, we want to
+share the crowd life, to express what people in crowds feel&mdash;the great
+crowd sensations, excitements, the inspirations and depressions of those
+who live and struggle with crowds.</p>
+
+<p>We want to face, and face grimly, implacably, the main facts, the main
+emotions men are having to-day. And the main emotion men are having
+to-day about our modern world is that it is a crowded world, that in the
+nature of the case its civilization is a crowd civilization. Every other
+important thing for this present age to know must be worked out from
+this one. It is the main thing with which our religion has to deal, the
+thing our literature is about, and the thing our arts <a name="Page_33" id="Page_33"></a>will be obliged
+to express. Any man who makes the attempt to consider or interpret
+anything either in art or life without a true understanding of the crowd
+principle as it is working to-day, without a due sense of its central
+place in all that goes on around us, is a spectator in the blur and
+bewilderment of this modern world, as helpless in it, and as childish
+and superficial in it, as a Greek god at the World's Fair, gazing out of
+his still Olympian eyes at the Midway Pleasance.</p>
+
+<hr />
+
+<p>After the Crowd Fear there comes to most of us the machine fear.
+Machines are the huge limbs or tentacles of crowds. As the crowds grow
+the machines grow; grasping at the little strip of sky over us, at the
+little patch of ground beneath our feet, they swing out before us and
+beckon daily to us new hells and new heavens in our eyes.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_34" id="Page_34"></a>CHAPTER III</h2>
+
+<h3>THE MACHINE SCARE</h3>
+
+
+<p>I have had occasion nearly every day for the past two weeks to pass by
+an ancient churchyard on a great hillside not far from London. Most of
+the stones are very old, and seem to have been thoughtfully and
+reverently, flake by flake, wrought into their final form by
+long-vanished hands. As I stand and watch them, with the yews and
+cypresses flocking round them, it is as if in some sort of way they had
+been surely wrought by the hand of love, so full are they of grief and
+of joy, of devotion, of the very singing of the dead and of those who
+loved them.</p>
+
+<p>When I walk on a little farther, and come to a small and new addition to
+the churchyard, and look about me at the stones, I find myself suddenly
+in quite a new company. So far as one could observe, looking at the
+gravestones in the new churchyard, the people who died there died rather
+thoughtlessly and mechanically, and as if nobody cared very much. Of
+course, when one thinks a little further, one knows that this cannot be
+true, and that the men and the women who gathered by these glib, trim,
+capable-looking modern tombstones were as full of love and tenderness
+and reverence before their dead as the others were&mdash;but the lines on the
+stones give no sign. One never stops to read an epitaph on one of them;
+one knows it would not be interesting, or really whisper to one the
+strange, happy, human things of another world&mdash;even of this world, that
+make the old tombstones such good company and so friendly to us. One
+gives a glance at the stone and passes on. It was made by machinery,
+apparently; a machine might have designed it, a machine might have died
+and been <a name="Page_35" id="Page_35"></a>buried under it. One looks beyond it at all the others like
+it&mdash;all the glib, competent-looking white stones. Were the silenced
+people all machines under them, all mechanical, all made to a pattern
+like their stones, like these strangely hard, brief tombstones standing
+here at their heads, summing up their lives before us curtly,
+heartlessly, on this gentle old hillside?</p>
+
+<p>I wondered.</p>
+
+<p>I looked back to the old eloquent cemetery that almost seemed to be
+breathing things, and looked once more at the new.</p>
+
+<p>And as I stood and thought, they seemed to me to be two worlds&mdash;one the
+world the people all about me are always saying sadly is going by, and
+the other&mdash;well, the one we will have to have.</p>
+
+<hr />
+
+<p>As I look off from the hilltop at the great sloping countryside about
+me, which stretches miles and miles, with its green fields, and bushy
+treetops, its red roofs, its banners of steam from twenty railways, its
+huge, grim, furious chimneys, its still, sleepy steeples, I also see two
+worlds, the same two worlds over again that I saw in the churchyard,
+except that they are all jumbled together&mdash;the complacent, capable,
+cut-out, homeless-looking houses, the little snuggled-down old ones with
+their happy trees about them and trails of cooking smoke. I see the same
+two worlds standing and facing each other before me whichever way I
+turn.</p>
+
+<p>And when I slip out of the churchyard from those two little separate
+worlds of the dead, and move slowly down the long bustling village
+street, and look into the faces of the living, the same two worlds that
+were in the churchyard and on the hills seem to look at me out of the
+faces of the living too.</p>
+
+<p>The faces go hurrying past me, worlds apart. Most people, I imagine, who
+read these pages must have noticed the people's faces in the streets
+nowadays&mdash;how they seem to have come <a name="Page_36" id="Page_36"></a>out of separate worlds into the
+street a moment, and hurry past, and seem to be going back in a moment
+more to separate worlds.</p>
+
+<p>There is hardly even a village footway left anywhere to-day where one
+cannot see these two worlds, or the spirit of these two worlds, flitting
+past one through the streets in people's faces, and nightly before our
+eyes, struggling with each other to possess, to swallow away into itself
+human souls, to master the fate of man upon the earth.</p>
+
+<p>One of these is the World of the Hand-made; the other is the
+Machine-made World.</p>
+
+<hr />
+
+<p>As day by day I watch these two worlds with all their people in them
+flocking past me, I have come to have certain momentary but recurrent
+resentments and attractions, unaccountable strong emotions; and when I
+try afterward to rationalize my emotions, as a man should, and give an
+account of them to myself, and get them ready to use and face my age
+with, and make myself strong and fit to live in an age, I find myself
+with a great task before me. And yet one must do it; one cannot live in
+an age strongly and fitly if one would rather be living in some other
+age, or if it is an age with two worlds in it and one cannot make up
+one's mind which is the world one wants and settle down quietly and live
+in it. Then a strange thing happens, and always happens the moment I
+begin to try to decide which of the two&mdash;the Hand-made World or the
+Machine-made World&mdash;I will choose. I find that in an odd, confused,
+groping, obstinate way I am bound to choose them both. In spite of all
+its ugly ways&mdash;a kind of vast indifference it has to me, to everybody,
+its magnificent heartlessness&mdash;I find I have come to take in the
+Machine-made World a kind of boundless, half-secret pride and joy, for a
+terrible and strange beauty there is in it. And then, too, even if I
+wanted to give it up, I could not: neither I nor any man, nor all the
+world <a name="Page_37" id="Page_37"></a>combined, could unthink to-day a hundred years, fold up a hundred
+thousand miles of railway, tuck modern life all neatly up again in a
+little, old, snug, safe, lovable Hand-made World. There must be some way
+out, some connecting link between the Hand-made and the Machine-made. We
+have merely lost it for a moment.</p>
+
+<p>Which way shall we turn? And so at last to the little Thing through
+which the whole world whispers to me on my desk, to the mighty railways
+that beckon past my door, to the airships that cannot be stilled, and to
+the rolling mills that will not be silenced, I turn at last! I turn to
+the Machines Themselves. Half-singing and half-cursing, I have faced
+them. There is some way in which they can answer and can be made to
+answer&mdash;can be made to give me and the men about me the kind of world we
+want. I try to analyze it and think it out. What is the thing, the real
+thing in the Hand-made World, that fills me with pride and joy, and that
+I cannot and will not give up? Is not the real thing that is in it
+something that can be or might be freed from it, exhaled from it,
+something that might be in some new form saved, made an atmosphere or a
+spirit and passed on? And what is it in the new Machine-made World
+which, in spite of the splendid joy, a rough new, wild religion there is
+in it, keeps daily filling me as I go past machines with this
+contradictory obstinate dread of them? After a time I have made a little
+cleared space in my mind, a little breathing room. It has come to me
+from thinking that what is beautiful in the Hand-made World perhaps is
+not these particular Hand-made things themselves at which I so delight,
+but the Hand-made spirit of the men who made them which the men put into
+the things. And perhaps what is full of death and fear in the
+Machine-made World is not the machines themselves, but the Machine-made
+spirit in which the men who run the machines have made the machines
+work. Perhaps the Hand-made spirit is pervasive, eternal. Perhaps it can
+escape like a spirit, and can live where <a name="Page_38" id="Page_38"></a>it will live, and do what it
+will do, like a spirit, and possess the body that it wills to possess.
+Perhaps the Hand-made spirit is still living around me to-day, and is
+not only living, but is living in a more unspeakable, unbounded body
+than any spirit has ever lived in before, and is to-day before our eyes,
+laying its huge iron fingers around our little earth, and holding the
+oceans in its hand, and brushing away mountains with a breath, until we
+have Man at last playing all night through the sky, with visions and
+airships and telescopes. His very words walk on the air with soft and
+unseen feet.</p>
+
+<p>It is the Hand-made spirit that creates machines. The machines
+themselves are still the mighty children of the men who move and work in
+the Hand-made spirit; and the men who glory in them, the men who bring
+them forth, who think them out, and who create them, and who do the
+great and mighty things with them, are still the Hand-made men.</p>
+
+<hr />
+
+<p>This leads us up to the question we are all asking ourselves every day.
+&quot;How can a machine-made world be run in the spirit of a hand-made
+world?&quot; The particular form in which the question has been put, which is
+taken from &quot;Inspired Millionaires&quot; is as follows:</p>
+
+<p>&quot;The idea that there is something in a machine simply as a machine which
+makes it inherently unspiritual is based upon the experience of the
+world; but it is, after all, a rather amateur and juvenile world with
+machines as yet. Its ideas are in their first stages, and are based for
+the most part upon the world's experience with second-rate men, working
+in second-rate factories&mdash;men who have been bullied, and could be
+bullied, by the machines they worked with into being machines
+themselves. No one would think of denying that men who let machines get
+the better of them, either in their minds or their bodies, in any walk
+of life, grow unspiritual and mechanical. But it does not take a machine
+to make a machine out of <a name="Page_39" id="Page_39"></a>a man. Anything will do it if the man will let
+it. Even the farmer who is out under the great free dome of heaven, and
+working in wonder every day of his life, grows like a clod if he buries
+his soul alive in the soil. But farming has been tried many thousands of
+years, and the other kind of farmer is known by everybody&mdash;the farmer
+who is master over the soil; who, instead of becoming an expression of
+the soil himself, makes the soil express him. The next thing that is
+going to happen is that every one is going to know the other kind of
+mechanic. It is cheerfully admitted that the kind of mechanic we largely
+have now, who allows himself to be a watcher of a machine, a
+turner-of-something for forty years, can hardly be classed as vegetable
+life. He is not even organic matter except in a very small part of
+himself.</p>
+
+<p>&quot;But it is not the mechanical machine which makes the man unspiritual.
+It is the mechanical man beside the machine. A master at a piano (which
+is a machine) makes it a spiritual thing; and a master at a
+printing-press, like William Morris, makes it a free and artistic and
+self-expressive thing.&quot;</p>
+
+<p>I spent a day a little while ago in walking through a factory. I went
+past miles of machines&mdash;great glass roofs of sunshine over them&mdash;and
+looked in the faces of thousands of men. As I went through the machines
+I kept looking to and fro between the machines and the men who stood
+beside them, and sometimes I came back and looked again at the machines
+and the men beside them; and every machine, or nearly every machine, I
+saw (any one could see it in that factory) was making a man of somebody.
+One could see the spirit of the man who invented the machine, and the
+spirit of the man who worked with it, and the spirit of the man who
+owned it and who placed it there with the man, all softly, powerfully
+running together. There were exceptions, and every now and then one
+came, of course, upon the man who seemed to be simply another and
+somewhat different contrivance or attachment to his machine&mdash;some part
+that had been left over and thought of last, and <a name="Page_40" id="Page_40"></a>had not been done as
+well as the others; but the factory, taken as a whole, from the
+manager's offices and the great counting-room, and from the tall
+chimneys to the dump, seemed to me to have something fresh and human and
+unwonted about it. It seemed to be a factory that had a look, a look of
+its own. It was like a vast countenance. It had features, an expression.
+It had an air&mdash;well, one must say it, of course, if one is driven to it:
+the factory had a soul, and was humming it. Any one could have seen why
+by going into his office and talking a little while with the owner, or
+by even not talking to him&mdash;by seeing him look up from his desk. After
+walking through several miles of his personality, and up and down and
+down and up the corridors of his mind, one did not really need to meet
+him except as a matter of form and as a finishing touch. One had been
+visiting with him all along: to look in his face was merely to sum it
+up, to see it all, the whole place, over again in one look. One did not
+need to be surprised; one might have known what such a man would be
+like&mdash;that such a factory could only be conceived and wrought by a man
+of genius, a kind of lighted-up man. A man who had put not only
+skylights in his buildings, but skylights in his men, would have to have
+a skylight in himself (a skylight with a motor attachment, of course).</p>
+
+<p>If one were to try to think in nature or in art of something that would
+be like him&mdash;well, some kind of transcendental engine, I should say,
+running softly, smoothly outdoors in a great sunshine, would have given
+one a good idea of him. But, however this may be, it certainly would
+have been quite impossible to go through his factory and ever say again
+that machines do not and could not have souls, or at least over-souls,
+and that men who worked with machines did not and could not have souls
+as fast as they were allowed to.</p>
+
+<p>A few days later I went through another factory, and I came out weary
+and spent at night, feeling as unreasonable and almost as hateful about
+machines, and as discouraged <a name="Page_41" id="Page_41"></a>about the people who had to work with them
+as John Ruskin did in those first early days when the Factory Chimney
+first lifted its long black flag upon our earth, and bullied great
+cities into cowards and slaves, and all the great, quiet-hearted
+nations, and began making for us&mdash;all around us, before our eyes, as
+though in a kind of jeer at us, and at our queer, pretty, helpless
+little religions&mdash;the hell we had ceased to believe in.</p>
+
+<p>The hell is here, and is going to be here apparently as long as may be
+necessary for us to see it and believe in it once more. If a hell on our
+own premises, shut down hard over our lives here and now, is what is
+necessary to make us religious and human once more, if we are reduced to
+it, and if having a hard, literal hell&mdash;one of our own&mdash;is our only way
+of seeing things, of fighting our way through to the truth, and of
+getting once more decisive, manful, commanding ideas of good and evil, I
+for one can only be glad we have Pittsburgs and Sheffields to hurry us
+along and soon have it over with.</p>
+
+<p>But while, like Ruskin, any one can look about the machines and see
+hell, he can see hell to-day, unlike Ruskin, with heaven lined up close
+beside it. The machines have come to have souls. The machines we can see
+all about us have taken sides. We can all of us see the machines about
+us to-day like vast looms, weaving in and weaving out the fate of the
+world, the fate of the churches, the fate of the women and the little
+children, and the very fate of God; and everything about us we can see
+turning at last on what we are doing with the machines that are about
+us, and what we are letting our machines do with us.</p>
+
+<hr />
+
+<p>It has cleared my mind, and at least helped me to live side by side with
+machines better from day to day, to consider what these two souls or
+spirits in the machines are, and what they are doing and likely to do.
+If one knows them and one <a name="Page_42" id="Page_42"></a>sees them, and sees how they are working, it
+is easier to take sides and join in and help.</p>
+
+<p>It would seem to me that there are two spirits in machinery&mdash;the spirit
+of weariness, weakness, of inventing ways of getting out of work; and
+there is the spirit in the machines, too, of moving mountains,
+conquering the sea and air, of working harder and lifting one's work
+over to more heroic, to more splendid and difficult, and almost
+impossible things. It is these two spirits that are fighting for the
+possession and control of our machine civilization. I watch the machines
+and the men beside them and see which side they are on. The labourer who
+is doing as little work as he dares for his wages and the capitalist who
+is giving as little service as he dares for his money are on the one
+side (the vast, lazy, mean majority of employers and employees), and
+there may be seen standing on the other side against them, battling for
+our world, another small but mighty group made up of the labourer who
+loves his work more than his wages, and the capitalist who loves the
+thing he makes more than the profit. In other words, the fate of our
+modern civilization, with all its marvellous machines on it, its art
+galleries and its churches, is all hanging to-day on the battle between
+the spirit of achievement, the spirit of creating things, and the spirit
+of weariness or the spirit of thinking of ways of getting out of things.</p>
+
+<p>It does not take very long to see which one prefers when one considers
+the problem of living in one world or the other. If we are to take our
+choice between living in a world run by tired men and a world run by
+inspired ones, most of us will have little difficulty in deciding which
+we would prefer, and which one we are bound to have. I have been moved
+to come forward with the idea of inspired employers&mdash;or, as I have
+called it, &quot;Inspired Millionaires&quot;&mdash;because it would seem to me inspired
+employers are the very least we can ask for; for certainly if even our
+employers cannot be inspired or rested and strong, we cannot expect
+their overworked workmen to be. <a name="Page_43" id="Page_43"></a>There is no hope for us but to write
+our books and to live our lives in such a way as to help put the world
+in the hands of the Strong, and to help keep its institutions and
+customs out of the hands of the overworked. Overworked mechanical
+employers and overworked labourers are the last men to solve the problem
+of the overworked, except in a small, tired, mean, resentful, temporary
+way.</p>
+
+<p>And so, as I look about me and watch the machines and the men who are
+working with the machines, or owning them, it is on this principle that
+I find myself taking sides. I will not live, if I can help it, in a
+world that is conceived and arranged and managed by tired and overworked
+and mechanical men. Have I not seen tired, mechanical men, whole
+generations of them, vast mobs of them, the men who have let the
+machines mow down their souls? The first thing I have come to ask of a
+man, if he is to be at the head of a machine&mdash;whether it is a machine
+called a factory, or a machine called a Government or a city, or a
+machine called a nation&mdash;is, <i>Is he tired?</i> I have cast my lot once for
+all&mdash;and as it seems to me, too, the lot of the world&mdash;with those men
+who are rested, with the surplus men, the men who want to work more not
+less, who are still and gentle and strong in their hearts, steady in
+their imaginations, great men&mdash;men who are not driven to being
+self-centred or driven to being class-centred, who can be world-centred
+and inspired.</p>
+
+<hr />
+
+<p>When one has made this decision, that one will work for a world in
+control of men who are strong, one suddenly is brought face to face with
+a fact in our machine civilization which probably is quite new, and
+which the spirit of man has never had to face in any age before.</p>
+
+<p>For the first time in the history of the world, machinery has made it
+possible for the world to get into the hands of the weak.</p>
+
+<p><a name="Page_44" id="Page_44"></a>The Gun began it&mdash;the gun in a coward's hands may side with the weak,
+and the machine in the hands of the weak may temporarily give the world
+a list or a trend, and leave it leaning on the wrong side.</p>
+
+<p>The Trust, for instance, which is really an extremely valuable
+invention, and perhaps, on the whole, the most important machine of
+modern times when it is used to defend the rights of the people, is a
+very different thing when it is pointed at them. We have to-day, not
+unnaturally, the spectacle of perhaps nine people out of ten getting up
+and saying in chorus all through the world that Trusts ought to be
+abolished; and yet it cannot honestly be said that there is really
+anything about the trust-machine&mdash;any more than any other machine&mdash;that
+is inherently wicked, or mechanical and heartless. Our real objection to
+the trust-machines is not to the machines themselves, but to the fact
+that they are, or happen to be (judging each Trust by itself), in the
+hands of the weak and of the tired&mdash;of men, that is, who have no spirit,
+no imagination about people; mechanical-minded men, who, at least in the
+past, have taken the easiest and laziest course in business&mdash;that of
+making all the money they can.</p>
+
+<p>The moment we see the Trusts in the hands of the strong men, the men who
+are unwilling to slump back into mere money-making, and who face daily
+with hardihood and with joy the feat of weaving into business several
+strands of value at once, making things and making money and making men
+together, the Trust will become a vast machine of human happiness,
+lifting up and pulling on the world for all of us day and night.</p>
+
+<p>If our labouring men to-day are to be got out from under the machines,
+we can only bring it to pass by doing everything we can in directors'
+meetings or in labor unions or as buyers or as journalists&mdash;whatever we
+may be&mdash;to keep the trust-machines in this world out of the hands of the
+tired, weak, and mechanical-minded men.</p>
+
+<p><a name="Page_45" id="Page_45"></a>And the things that have been happening to the trust-machines, or are
+about to happen to them, have happened and are beginning to happen
+before our eyes to the machines themselves. The machines of flame and
+iron wheels and men in monstrous factories which the philosophers and
+the poets and the very preachers have doomed our world with are passing
+through the same evolution as the trust-machines, and shall be seen at
+last through the dim struggle yielding themselves, bending their iron
+wills to the same indomitable human spirit, the same slow, stern,
+implacable will of the soul of man. They shall be inspired machines.</p>
+
+<p>Now for a long time we have seen (for the most part) the weak and
+mechanical-minded employer, the man who takes the line of least
+resistance in business, on every hand about us, making his employees
+mechanical-minded. The men have not been able to work without machines
+to work with, and as they have been obliged to come to him to get the
+machines, he has adopted the policy of letting himself fall into the
+weakest and easiest way of keeping his men under his own control. He
+takes the machines the men have come to him to get, and turns them back
+against them, points them at their lives, stops their minds with them,
+their intelligence and manhood, the very hope and religion with which
+they live; and of course, when men have had machines pointed at them
+long enough, one sees them on every hand being mowed down in rows into
+machines themselves&mdash;as deadly and as hopeless to make a civilization
+out of, or a nation out of, or to give votes to, or to have for fathers
+as machines would be, as iron or leather or wood.</p>
+
+<p>In the meantime, however, we seem to have been developing&mdash;partly by
+competition and partly by combination and by experience&mdash;employers who
+are not mechanical-minded, who have spirit themselves, and who believe
+in it and can use it in others; who find ways of adjusting the hours,
+the wages, and the conditions of work for the men, so that what is most
+valuable <a name="Page_46" id="Page_46"></a>in them, their spirit, their imaginations, their hourly
+good-will, can all be turned into the business, can all daily be used as
+the most important part of the working equipment of the factory. These
+employers have found (by believing it long enough to try it) that live
+men can do better and more marketable work than dead ones. If the great
+slow-moving majority of our modern machine employers were not
+mechanical-minded, it would not be necessary to prove to them
+categorically the little platitude (which even people who have observed
+cab-horses know) that the living is more valuable than the half-dead,
+and that live men can do better and more marketable work than half-dead
+ones.</p>
+
+<p>But, of course, if they are not convinced by imagination or by arguments
+or by figures, they may have to be convinced by losing their business;
+for the most spirited employers, those who take the more difficult and
+creative course of making money and men together, are sure to be the
+employers who will get and keep the most spirited men, and are sure to
+crowd out of the market in their own special line employers who can only
+get and keep mechanical-minded ones.</p>
+
+<hr />
+
+<p>It would be hard to overstate the importance of the battle now going on
+among the trades unions between the spirited labourers and the tired
+ones, and among the manufacturers between the inspired employers and the
+mechanical-minded ones.</p>
+
+<p>For the time being, at least, it is the inspired employers who have most
+power to change the conditions of labour and to free the
+mechanical-minded slaves. It is they who are standing to-day on the
+great strategical ground of our time. They hold the pass of human life.
+People cannot expect to be inspired in crowds. Crowds are too unwieldy
+and too inconvenient to act quickly. The people can only concentrate
+their energies on getting and demanding inspired employers, on
+<a name="Page_47" id="Page_47"></a>insisting that the men who for eight or nine hours a day are pouring in
+with their wages their thoughts, and their motives, the very hope with
+which they live, into their lives, shall be the champions of the people,
+shall represent them and act for them, as they are not placed to act for
+themselves, and with more imagination than they can yet expect to have
+for themselves. If our labouring men of to-day are going to struggle out
+from under the machines, they can only do it by doing all that they can
+in labour unions and in the press and at the polls to keep the machines
+in this world out of the hands of tired and mechanical-minded owners.</p>
+
+<p>But probably the more immediate rescue from the evil or mechanicalness
+in machines is not going to come from the employers on the one hand or
+the employees on the other, but from having the employees in the Trades
+Unions and the employers in the directors' meetings combining together
+to keep in subordinate places where they cannot hurt others all men,
+whether directors or employees, who do not work harder than they have
+to, and who have not the brains to do their work for something besides
+money. The men who are like this will of course be pitied and duly
+considered, but they will be kept where they will not have power to
+control other men, or where by force of position or by mere majority
+they will be able to bully other men to work as mechanically as they do.
+Workmen who do not want to become machines can only better conditions by
+combination with so-called inspired employers&mdash;employers who work harder
+than they have to, who dote on the great human difficulties of work, who
+choose not the easiest but the most perfect way of doing things, who are
+never mechanical themselves, and will not let their men be if they can
+help it. I have liked to call these employers inspired millionaires. I
+would rather have the machine owner or employer a millionaire, because
+the more machines an inspired employer can own, the more he can buy and
+get away from the uninspired ones, the sooner will the right of labour
+<a name="Page_48" id="Page_48"></a>and the will of the people be accomplished. When the machines are in
+the hands of inspired and strong and spirited men&mdash;men of real
+competence or genius for business, the machines will be seen on every
+hand around us as the engines of war against evil, against slavery, the
+whirling weapons of the Spirit.</p>
+
+<p>Even now, in dreams have I stood and watched them&mdash;the will of the
+people like a flail in their mighty hands&mdash;this vast army of
+machines&mdash;go thundering past, driving the uninspired and mechanical off
+the face of the earth.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_49" id="Page_49"></a>CHAPTER IV</h2>
+
+<h3>THE STRIKE&mdash;AN INVENTION FOR MAKING CROWDS THINK</h3>
+
+
+<p>When I was arranging to slip over from New York and get something I very
+much wanted in England last spring, I found myself held up suddenly in
+all my plans because some men on the docks had decided that there was
+something that they wanted too. They decided that I and thousands of
+other people in New York would have to wait over on the shores of
+America until they got it.</p>
+
+<p>After postponing my plans until things had settled down, I took passage,
+and in due time found myself standing on English soil, only to be
+informed that, while I might be allowed perhaps at least to stand on
+English soil, that was really as much as I could expect. I could not go
+anywhere because a number of men on the railways had decided that there
+was something they wanted and that I would have to wait till they got
+it.</p>
+
+<p>I could go down and look at the silent, cold locomotives on the rails,
+and I could be as wistful and hopeful as I liked about getting up to
+London, but these men had decided that there was something that they
+wanted and I must wait.</p>
+
+<p>I could not think of anything I had ever done to these men, and what had
+Liverpool and London done to them?</p>
+
+<p>After I was duly settled in London, and had begun to get into its little
+ways, and was busily driving about and attending to my business as I had
+planned, 6,000 more men suddenly wanted something, brought me up to a
+full stop one rainy day, and said that they had decided that if I wanted
+to ride I would have to walk, or that I would have to poke dismally
+about in a 'bus, or <a name="Page_50" id="Page_50"></a>worm my way through under the ground. As I
+understood it, there was something that they wanted and something that
+they were going to get; and while of course in a way, they recognized
+that there might be something that I wanted too, I would have to wait
+till they got theirs.</p>
+
+<p>I could not think of anything I had ever done to them, nor could I see
+what the thousands of other good people in London that I saw walking and
+puddling about, or watched waiting twenty minutes or so with long,
+hopeful, dogged whistles for cabs, had done to them.</p>
+
+<p>A few days more, and my morning paper tells me suddenly of some more men
+who wanted something&mdash;this time up in Lancashire. They had decided that
+they wouldn't let some two or three hundred thousand other men go to
+their work until they got it. They hushed cities to have their own way.
+Day by day I watched them throwing the silence of the cities in their
+employers' faces, closing shops, closing up railroads, telling the world
+it must pay more for the clothes on its back, and all because&mdash;a certain
+Mr. and Mrs. Riley of Accrington, North Lancashire did not like or did
+not think that they liked, the North Lancashire Trades Union. (The
+general idea seemed to be to have all the others join in,
+everywhere&mdash;fifty-four million spindles, and four hundred and forty
+thousand looms&mdash;and wait and keep perfectly still until Mr. and Mrs.
+Riley could make up their minds.)</p>
+
+<p>And now this present week, morning after morning I take up my paper and
+read that 500,000 miners want something. I look in my fire dubiously day
+by day. I may have to go home to America in a few weeks to get warm.</p>
+
+<p>Of course it is only fair to say at the outset that this little series
+of impressions, or sketches, as one may say, of Civilization as I have
+seen it since arriving in England are of such a nature that I need not
+have come over to England to observe them. I would be the last to deny
+that the same conveniences for being disagreeable and for getting in the
+way and for making a <a name="Page_51" id="Page_51"></a>general muss of Life can be offered almost any
+time in my own hopeful and blundering country.</p>
+
+<p>What more immediately concerns me in these things is that, having
+happened, there can be no doubt that they have some valuable and worthy
+meaning for me and for other people that I ought to get out of them.</p>
+
+<p>One cannot stand by and see a great civilization like our
+English-speaking civilization, with its ocean liners, cathedrals, and
+aeroplanes, being undignified and inefficient before one's eyes and even
+a little ridiculous, without trying to see if it does not serve some
+purpose. There must be something beyond, something further and deeper,
+something newborn about it, which shall be worth our while. Strikes seem
+to be common people's way of thinking things out. If they had more
+imagination, they would know what they were going to think beforehand,
+without so much trouble perhaps; but so long as they have not, and so
+long as it is really true perhaps that all these millions of levers and
+wheels and engines will have to be stopped, so that the rich
+mechanical-minded people who own them and the poor mechanical-minded
+people who work with them can think better, we will have to be glad at
+least that they are thinking, and we will have to hope that they are
+thinking fast, and will soon have it over with. In the meantime, while
+they are thinking, we can think too.</p>
+
+<p>It is never fair to lump people together, and there are always
+exceptions and special reasons to consider; but, speaking roughly, it is
+fair to lay it down as a general principle that it is apt to be the more
+common kind of employers and employees who find it difficult to think,
+and who need strikes to think with. When we see 175,000 weavers striking
+in Lancashire, and the Trades Unions insisting on the discharge of
+Non-Union men, and employers being willing to recognize the Unions but
+being unwilling to be controlled by them, most of us find ourselves
+taking sides very quickly. We are often amazed to see how quickly we
+take sides, and what amazes some of us most is our apparent
+<a name="Page_52" id="Page_52"></a>inconsistency. We find ourselves now on the Union side and now on the
+employer side in the dispute between Capital and Labour. We never know
+when we take up the morning paper, some of us, which side will be our
+next; and very often, if we were suddenly asked why, on reading quietly
+about a new dispute in the morning paper, we had taken promptly one side
+rather than the other, almost unconsciously, before we knew it we would
+not perhaps be able to say at once. The other day I became a little
+alarmed at myself at what looked at first like a kind of moral weakness,
+and inability to stand still on one side or the other in the contest
+between Labour and Capital; and I tried to think my way sternly through,
+and decide why it was my mind seemed to waver from one side to the
+other, and seemed so inconsistent and inefficient.</p>
+
+<p>It seems to me I have just discovered a certain thread of consistency,
+as I look back over many disputes.</p>
+
+<p>As near as I can remember, I find the side that uses force, or that uses
+the most force, invariably turns me against it. If, as I read, I find
+that both sides are using force, I find myself against both sides. I
+find myself wishing, in spite of my dislike of Socialism, that the
+nation had the power, when a quarrelsome industry turns to the people in
+the street and stops them in what they are doing, and tells the people
+in the street that they cannot ride, or that they shall not sleep, or
+that they cannot eat&mdash;when a quarrelsome industry insists on keeping the
+whole world up all night because it has a Stomach Ache, I feel suddenly
+that the people ought to be able to take the industry away and put it
+into such hands that the people in the streets will be protected; into
+hands that will make the industry behave so that it won't have a stomach
+ache. An industry with a stomach ache always has it because somebody in
+it has been over-eating and getting more than their share, and is
+incompetent and unfit; and obviously it should have its freedom, its
+privilege of selecting its food, taken away from it until it behaves.</p>
+
+<p><a name="Page_53" id="Page_53"></a>Always allowing for exceptions, we may put it down as a general truth
+that, when we find a cause using force or mere advantage of position, it
+is because there is incompetence or lack of brains in those who conduct
+it, and the cure lies, not in more force, but in more brains. One cannot
+help being angered by force, because one knows that it is not only not a
+remedy, but is itself the cause of all incompetence and blindness in
+business. Force merely heaps the incompetence and blindness up,
+postpones co&ouml;peration, defeats the mutual interest which is the very
+substance of business efficiency in a nation. Force is itself the injury
+mounting up more and more, which it seeks to cure.</p>
+
+<p>The most likely way to prevent industrial trouble would seem to be to
+have employers and managers and foremen who have a genius for getting
+men to trust and believe in them. We are getting smoke-consumers,
+computing machines, and the next contrivance is going to be the employer
+who has the understanding spirit, and who sees the cash value of human
+genius, the value in the market of genius for being fair and getting on
+with people. Arbitration boards are at best (as they themselves would
+say) stupid and negative things, and though better than nothing, as a
+rule merely postpone evil or change symptoms. No one can ever really
+arbitrate for any one else either in industry or marriage except for a
+moment. The trouble lies deep down inside the people who keep needing
+arbitration. As long as these people are still there, and as long as
+incompetent employers or employees are there, there is bound to be
+trouble.</p>
+
+<p>Turning out incompetent employers and incompetent labourers is the only
+way. We are getting rid of them as rapidly as possible. All business in
+the last resort turns on brains for being human and understanding
+people. Business, as people say, is partly business and business is
+partly economics, but more than anything else, in modern times, business
+is psychology.</p>
+
+<p>Success is the science of being believed in. Incompetent <a name="Page_54" id="Page_54"></a>employers and
+incompetent labourers are already being turned out, and are bound to be
+turned out implacably more and more, by the competitive nature of modern
+business. Under present conditions, if we have in each industry one
+single competent employing firm, with brains for being fair and brains
+for being far-sighted, and for being thoughtful of others&mdash;in short,
+with brains for being believed in&mdash;the control of that industry soon
+falls into their hands. People who use force instead of brains are
+second-rate, are out of the spirit of the times, and are going by. And
+this seems to be the spirit, too, which is to govern the more efficient
+Labour Unions as well as the more efficient Trusts.</p>
+
+<p>If it were possible to collect the names in England and America of the
+men in each industry where brains were being personally believed in, we
+would have a list of the leaders of England and America for the next
+fifty years. Having a soul in business pays, not because it affords a
+fine motive power, but because it affords a practical and conclusive
+method of driving the devil out of business. He is being driven out of
+industry, one industry at a time, by men who get on better without him;
+and this is going to go on until the ability to do this&mdash;to crowd out
+the devil, to get the devil out of machines and factories, out of the
+machinery of organization&mdash;the power to keep the devil out of things and
+out of people, is recognized by everybody as the greatest, most subtle,
+most victorious and universal market-value in the world. The men who can
+be believed in most will get the most business, and, what is still more
+important, the men who can make men believe in them most will be able to
+hire the employees who can be believed in most, and will get a monopoly
+of the efficiency of the world; and though the men who can be believed
+in less may be able to continue for a time to do their work and go
+through all their old motions as well as they can, with all their old
+lumbering, pathetic machinery of watching each other and suspecting each
+other and fighting each other humped up on their backs, they can never
+hope to compete with free-moving, honest men, who deal directly and
+<a name="Page_55" id="Page_55"></a>openly and in a few words for their employees, jobbers, consumers, and
+the public, without any vast machinery of suspicion to bother with. It
+is a most curious, local, temporary, back-county idea, the idea that,
+for sheer industrial economy, for simple cheap conclusive finance, there
+is anything on earth in business that will take the place of
+old-fashioned human personal prestige&mdash;the prestige of the man who has a
+genius for being believed in.</p>
+
+<p>In a way, perhaps the recent strike among the London cabmen is an
+instance of what is really the essential issue in every strike. The
+bottom fact about the taxi chauffeurs, stated simply, was that they did
+not believe in their employers. They believed that, if the precise
+figures were known, their employers were getting more than their share.
+On the other hand, the bottom fact about the employers was that they did
+not and could not believe that, if the precise figures were known, the
+cabmen were not getting more than their share. They insisted that the
+cabmen should publish, or make known, the precise figures of their
+extras. The cabmen declined to do it, and it made them look for the
+moment perhaps as if they were wrong. But were they necessarily wrong?
+Was it really true that they had any more reason to trust their
+employers than their employers had to trust them? The cabmen might quite
+honestly and justly have said to the owners: &quot;What we want is an honest,
+impeccable little dividend-recorder fastened on the back of every owner,
+as well as on our machines and on us. Then we will publish our extras.&quot;</p>
+
+<p>The determining and important fact of economics in the last analysis
+always turns out to be some human fact, some fact about people. It is
+really true that just now, in the present half-stage of
+machine-industry, employers should nearly all be compelled to go about
+in this world with fare-recorders on their backs. Employees too. This
+would be the logical thing to do; and as it is impracticable, and as
+every business must have certain elements of secrecy in it in order to
+be competent, the <a name="Page_56" id="Page_56"></a>only alternative is to have in charge men with enough
+genius for being believed in and for taking measures to be believed
+in&mdash;to keep employees believing in them, in spite of secrecy. Under
+these conditions, it cannot be long before we will see in every business
+the men being put forward on both sides who have a genius for being
+believed in. Managers and superintendents will be put in office
+everywhere who see the cash value, the economy, of the simple,
+old-fashioned power in a man of a genius for being believed in;
+employers with the power of inspiring more and better work from their
+workmen; Labour men with the power of inspiring employers to believe in
+them, of inspiring their employers to put up money, stock, or profits on
+their belief&mdash;on the belief that workmen are capable of the highest
+qualities of manhood: hard work, loyalty, persistence, and faith toward
+a common end. I have preferred to have this inspired employer a
+millionaire, because the more capital he has the more men he can employ,
+and the more rapidly the other kind of millionaire, the blind,
+old-fashioned butter of Labour, will be driven out of business.</p>
+
+<p>Little can be done with one book, but at this special juncture, this
+psychological moment for copartnership and the spirit of copartnership,
+when all the world is touched to the quick by great strikes&mdash;at a time
+when one can sit still and almost hear the nations think&mdash;there are some
+of us who hope that the case we are trying to make out for copartnership
+between Capital and Labour will be of use to those who are trying to do
+things, and who for the moment find themselves foiled at every point by
+men who have given up believing in human nature. We wish to put
+ourselves on record, and to say that we do believe in human nature, and
+that we believe not only that the inspired employer is going to be
+evolved by the Crowd, but that the Crowd is going to recognize him and
+is going to take sides with him, and that the Crowd is going to justify
+him, make him succeed, is going to make his success its own success. In
+other words, we believe in heroes, crowds, and goodness; in men of
+<a name="Page_57" id="Page_57"></a>heroic gifts&mdash;who are fit and meet to interpret the wills and desires
+of crowds&mdash;who are great men or Crowd-Men, crowds in spirit themselves.</p>
+
+<p>I would like to try to express the type of modern man who, as it seems
+to me, is about to prove himself the real ruler of our modern world, the
+silent master of what the crowds shall think. It has seemed to me that
+it is going to be a man of a marked type, and of a particular
+temperament, to whom we will have to look in our new and crowded world
+for the crowd-interpreter, or man who touches the imagination of crowds.</p>
+
+<p>As our whole labour problem to-day turns on our being able to touch the
+imagination of Crowds, it may not be uninteresting in the next chapter
+to consider what a man who can do this will probably be like and the
+spirit in which he will do it.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_58" id="Page_58"></a>CHAPTER V</h2>
+
+<h3>THE CROWD-MAN&mdash;AN INVENTION FOR MAKING CROWDS SEE</h3>
+
+
+<p>When Wilbur Wright flew around the Statue of Liberty in New York the
+other day, his doing it was a big event; but a still bigger event, as it
+seems to some of us, was the way he felt about New York when he did it.
+All New York could not make him show off. Hundreds of thousands of
+people on roofs could look up at the sky over New York, for him to go
+by, all that they liked. He slipped down to Washington without saying
+anything, on the 3:25 train, to attend to flying as part of the serious
+business of the world.</p>
+
+<p>Why fly around a little town like New York, or show your bright wings in
+the light, or circle the Statue of Liberty for fun, when you are
+reconstructing civilization, and binding a whole planet together, and
+wrapping the heavens close down around the earth, and making railroads
+everywhere out of the air? New York is always a little superficial and
+funny about itself. All it needs to do, it seems to think, is to snap
+its fingers at a man of genius anywhere on this broad world, whisper to
+him pleasantly, and he will trot promptly up, of course, and do his
+little turn for it.</p>
+
+<p>But not Wilbur Wright. Wilbur Wright would not give two million people
+an encore, or even come back to bow. As one looked over from Mount Tom
+one could see all New York black and solid on the tops of its roofs and
+houses looking up into a great hole of air for him, and Wilbur Wright
+slipping quietly off down to Washington and leaving them there, a whole
+great city under the sky, with its heads up!</p>
+
+<p><a name="Page_59" id="Page_59"></a>A little experience like this has been what New York has needed for a
+long time. It takes a scientist to do these things. I wish there were
+some poet who would do as well. Even a prophet up above New York&mdash;or
+seer of men and of years&mdash;glinting his wings in the light, the New York
+<i>Sun</i> and the <i>World</i> and the <i>Times</i> down below, all their opera-glasses
+trained on him, and all those little funny reporters running helplessly
+about, all the people pouring out from Doctor Parkhurst's church to
+look up.... It would be something.</p>
+
+<p>Probably there are very few capitals in the world&mdash;Paris, Berlin, or
+London&mdash;that would not be profoundly stirred and possibly much improved
+by having some man suddenly appear up over them, who would be so
+interested in what he was doing that he would forget to notice whether
+anybody was looking&mdash;who would be capable of slipping off quietly and
+leaving an entire city with its heads up, and going on and attending to
+business.</p>
+
+<p>There have been times when we would have been relieved, some of us, if
+the North Pole could have been discovered in this way and without large
+audiences tagging. There are some of us who will never cease to regret
+as long as we live that the North Pole could not have waited a little.
+We would rather have had Wilbur Wright discover it. One can imagine how
+he would do it: fly gracefully up to it all by himself, and discover it
+some pleasant evening, and have it over with, and slip back on his soft
+wings in the night, and not say anything about it. It is this Wilbur
+Wright spirit that I would like to dwell on in these pages. It seems to
+me it is a true modern spirit, the spirit which alone could make our
+civilization great, and the spirit which alone could make crowds great.
+It was the crowd that spoiled the way the Pole was discovered&mdash;all the
+millions of people, vast, thoughtless audiences piling in and making a
+show of it. Many people in America, all the vast crowds reading about
+it, seemed to feel that they were more important than the Pole; and when
+Captain Peary came back, vast crowds of these <a name="Page_60" id="Page_60"></a>same people paid as much
+as five dollars apiece for the privilege of being in the same room with
+him. It was quite impossible not to contrast Captain Peary in his
+attitude toward the crowd and Wilbur Wright. There seemed to be, and
+there will always remain, a certain vulgarity in the way the North Pole
+was discovered, and the way the whole world behaved in regard to it, and
+the secret seems to have been in Captain Peary's failure to be a Wilbur
+Wright. He allowed the Pole to be a Crowd affair. All the while as he
+went about the country holding his little exhibits of the tip of the
+planet we could not help wishing, many of us who were in the Audience,
+that this man who sat there before us, the man who had the Thing in his
+hand, who had collected the North Pole, would not notice us, would snub
+us if need be a little, and would leave these people, these millions of
+people, with their heads up and go quietly on to the South Pole and
+collect that. It is because there are thousands of men who understand
+just how Wilbur Wright felt when he slipped away the other day in New
+York and left the entire city with its heads up that we have every
+reason to expect that the crowd is to produce great leaders, and is to
+become a great crowd, great and humble in spirit before God, before the
+stars, and the atoms, and the microbes, and before Itself. In the
+meantime, however, we see all about us in the world countless would-be
+leaders of the crowd, who would perhaps not quite understand the way
+Wilbur Wright felt that day when he slipped away from New York and left
+the entire city with its heads up. Most newspaper men&mdash;men who are in
+the habit of writing for a crowd and regarding a crowd quite
+respectfully&mdash;will have wondered a little why Wilbur Wright could have
+let such a crowd go by. Most actors and theatrical people would have
+stayed over a train or so and given one more little performance with all
+those wistful people on the roof-tops. There are only a very few
+clergymen in England or America to-day who, with a great audience like
+that and so many men in it, would ever have thought of slipping off on
+the 3:25 train in the way Wilbur <a name="Page_61" id="Page_61"></a>Wright did. The ministers and the
+politicians of all countries are still wondering a little&mdash;if they ever
+thought of it&mdash;how Wright did it. Most of the other people in the world
+wonder a little, too, but I imagine that the great inventors of the
+world who read about it the next morning did not wonder. The true
+scientists, in this country and in Germany and in France, all understood
+just how Wilbur Wright felt when he left New York with its heads up. The
+great artists of the world, in literature, in painting, and
+architecture; the great railroad builders, the city builders, the nation
+builders, the great statesmen, the great biologists, and chemists,
+understood. James J. Hill, with his face toward the Pacific, understood.
+Alexander Graham Bell, out abroad doing the listening and talking and
+thinking the thoughts of eighty million people, understood. Marconi,
+making the ships whisper across the sea, and William G. McAdoo, shooting
+a hundred and seventy thousand people a day through a hole under the
+Hudson&mdash;understood.</p>
+
+<p>And God, when He made the world. And Columbus when he discovered
+America. And Jesus Christ when He was so happy and so preoccupied over
+His vision of a new world, over inventing Christianity, that it seemed a
+very small and incidental thing to die on the Cross&mdash;He understood.</p>
+
+<p>Wilbur Wright's secret was that he had a vision. His vision was that a
+human being could be greater and more powerful than the world had ever
+believed before.</p>
+
+<p>Just to be there was a great thought, to be allowed to be one of those
+admitted, to be present at the first faint beginning, the first still
+alighting of the human spirit from the earth upon the sky. Wilbur Wright
+made the most ordinary man a genius a minute. He made him wonder softly
+who he was&mdash;and the people all about him&mdash;who were they? and what would
+they think, and what would they do next? The first flash of light on the
+wings was a thousand years. It was as if almost for a moment he saw at
+last the whole earth about him. History, churches, factories on it,
+slipping out of its cocoon at last&mdash;its <a name="Page_62" id="Page_62"></a>little, old, faded, tied-down
+cocoon, and sailing upon the air&mdash;sailing with him, sailing with the
+churches, with the factories, and with the schools, with History,
+through the Invisible, through the Intangible&mdash;out to the Sun....</p>
+
+<hr />
+
+<p>Perhaps the reason that New York was a great city a few minutes the
+other day when Wilbur Wright was there was that Wilbur Wright had a new
+vision in the presence of all those men of something that they could do.
+He touched the imagination of men about themselves. They were profoundly
+moved because they saw him in their presence inventing a new kind and
+new size of human being. He raised the standard of impossibility, and
+built an annex on to the planet while they looked; took a great strip
+off of space three miles wide and folded it softly on to the planet all
+the way round before their eyes. For three miles more&mdash;three miles
+farther up above the ground&mdash;there was a space where human beings would
+have to stop saying, &quot;I can't,&quot; and &quot;You can't,&quot; and &quot;We can't.&quot; If
+people want to say &quot;I can't,&quot; and &quot;You can't,&quot; they will have to say it
+farther and farther away from this planet now. Let them try Mars. The
+modern imagination takes to impossibilities naturally with Wilbur Wright
+against the horizon. The thing we next cannot believe is the next thing
+to expect.</p>
+
+<p>Nobody would have believed ten years ago that an architect could be
+invented who would tell a man that his house would cost him thirty
+thousand dollars, and then hand him back two thousand dollars when he
+had finished it. But the man had been invented&mdash;he invented himself.</p>
+
+<p>He represents the owner, and does as the owner would be done by if he
+did it himself&mdash;if he had the technical knowledge and the time to do it.</p>
+
+<p>Nobody would have believed a few years ago that a railway president,
+when he had occasion to reduce the wages of several thousand employees
+10 per cent., would begin by reducing his <a name="Page_63" id="Page_63"></a>own salary 30 per cent., and
+the salary of all the officials all the way down 15 per cent., or 20 per
+cent.</p>
+
+<p>Nobody would have believed some time ago that an organizing inventor
+would be evolved who would meet his directors and tell them that, if
+they would have their work done in their mills in three shifts instead
+of two, the men would work so much better that it would not cost the
+Company more than 10 per cent. more to offer the better conditions. But
+such an organizing inventor has been invented, and has proved his case.</p>
+
+<p>Luther Burbank has made a chestnut tree eighteen months old bear
+chestnuts; and it has always taken from ten to twenty-five years to make
+a tree furnish its first chestnut before. About the same time that
+Luther Burbank had succeeded in doing this with chestnuts a similar type
+of man, who was not particularly interested in chestnuts and wanted to
+do something with human nature, who believed that human nature could
+really be made to work, found a certain staple article that everybody
+needs every day in a state of anarchy in the market. The producers were
+not making anything on it. The wholesalers dealt in it without a profit,
+and the retailers sold it without a profit, and merely because the other
+things they sold were worthless without it.</p>
+
+<p>&mdash;&mdash;, who was the leading wholesale dealer and in the best position to
+act, pointed out that, if the business was organized and everybody in it
+would combine with everybody else and make it a monopoly, the price
+could be made lower, and everybody would make money.</p>
+
+<p>Of course this was a platitude.</p>
+
+<p>It was also a platitude that human nature was not good enough, and could
+not be trusted to work properly in a monopoly.</p>
+
+<p>&mdash;&mdash; then proceeded to invent a monopoly&mdash;a kind of monopoly in which
+human nature could be trusted.</p>
+
+<p>He used a very simple device.</p>
+
+<p>He began by being trusted himself.</p>
+
+<p><a name="Page_64" id="Page_64"></a>Having personally and directly proved that human nature in a monopoly
+could be trusted by being trusted himself, all he had to do was to
+capitalize his knowledge of human nature, use the enormous market value
+of the trust people had in him to gather people about him in the
+business who had a good practical business genius for being trusted too
+and for keeping trusted: everybody else was shut out.</p>
+
+<p>The letter with which the monopoly was started (after dealing duly with
+the technical details of the business) ended like this:</p>
+
+<p>&quot;... the soundest lines of business&mdash;<i>viz.</i>, fair prices, fair profits,
+fair division of profits, fair recognition of service, do as you would be
+done by, money back where it is practicable, one's profit so small as to
+make competition not worth while, open dealing, and open books.&quot;</p>
+
+<p>He had invented a monopoly which shared its profits with the people, and
+which the people trusted. He was a Luther Burbank in money and people
+instead of chestnuts. He raised the standard of impossibility in people,
+and invented a new way for human nature to work.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_65" id="Page_65"></a>CHAPTER VI</h2>
+
+<h3>THE IMAGINATION OF CROWDS</h3>
+
+
+<p>The modern imagination takes, speaking roughly, three characteristic
+forms:</p>
+
+<p>1. Imagination about the unseen or intangible&mdash;the spiritual&mdash;as
+especially typified in electricity, in the wireless telegraph, the
+aeroplane: a new and extraordinary sense of the invisible and the
+unproved as an energy to be used and reckoned with.</p>
+
+<p>2. Imagination about the future&mdash;a new and extraordinary sense of what
+is going to happen next in the world.</p>
+
+<p>3. Imagination about people. We are not only inventing new machines, but
+our new machines have turned upon us and are creating new men. The
+telephone changes the structure of the brain. Men live in wider
+distances, and think in larger figures, and become eligible to nobler
+and wider motives.</p>
+
+<p>Imagination about the unseen is going to give us in an incredible degree
+the mastery of the spirit over matter.</p>
+
+<p>Imagination about the future is going to make the next few hundred years
+an organic part of every man's life to-day.</p>
+
+<p>The imagination of men about themselves and other people is going to
+give us a race of men with new motives; or, to put it differently, it is
+going to give us not only new sizes but new kinds of men. People are
+going to achieve impossibilities in goodness, and our inventions in
+human nature are going to keep up with our other inventions.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_66" id="Page_66"></a>CHAPTER VII</h2>
+
+<h3>IMAGINATION ABOUT THE UNSEEN</h3>
+
+
+<p>The most distinctively modern thing that ever happened was when Benjamin
+Franklin went out one day and called down lightning from heaven. Before
+that, power had always been dug up, or scraped off the ground. The more
+power you wanted the more you had to get hold of the ground and dig for
+it; and the more solid you were, the more heavy, solid things you could
+get, the more you could pull solid, heavy things round in this world
+where you wanted them. Franklin turned to the sky, and turned power on
+from above, and decided that the real and the solid and the substantial
+in this world was to be pulled about by the Invisible.</p>
+
+<p>Copernicus had the same idea, of course, when he fared forth into space,
+and discovered the centre of all power to be in the sun. It grieved
+people a good deal to find how much more important the sky was than they
+were, and their whole little planet with all of them on it. The idea
+that that big blue field up there, empty by day and with such crowds of
+little faint dots in it all night, was the real thing&mdash;the big, final,
+and important thing&mdash;and that they and their churches and popes and
+pyramids and nations should just dance about it for millions of years
+like a mote in a sunbeam, hurt their feelings at first. But it did them
+good. It started them looking Up, and looking the other way for power.</p>
+
+<p>Very soon afterward Columbus enlarged upon the same idea by starting the
+world toward very far things, on the ground; and he bored through the
+skylines, a thousand skylines, and spread the nations upon the sea.
+Columbus was the typical modern <a name="Page_67" id="Page_67"></a>man led by the invisible, the
+intangible; and on the great waters somewhere between Spain and New
+York, between the old and the new, Columbus discovered the Future Tense,
+the centrifugal tense, the tense that sweeps in the unknown, and gathers
+in, out of space, out of hope, out of faith, the lives of men. The mere
+fastened-down stable things, the mere actual facts, stopped being the
+world with Columbus, and the air and the sky began to be swung in, and
+to be swept through the thoughts and acts of men and of women.... Then
+miners, mariners, explorers, inventors&mdash;the impossible steamship, the
+railway, the impossible cotton-gin and sewing-machine and reaper, Hoosac
+tunnels and Atlantic cables. The impossible became one of the habits of
+modern life.</p>
+
+<p>Of course the sky and the air and the unknown and the future had been
+recognized before, but only a little and in a rather patronizing way.
+But when a world has made a great, solid continent by following a
+horizon line, it begins to take things just beyond very seriously. And
+so our Time has been fulfilled. We have had the stone age; we have had
+the iron age; and now we have the sky age, and the sky telegraph, and
+sky men, and sky cities. Mountains of stone are built out of men's
+visions, towers and skyscrapers swing up out of their wills and up out
+of their hearts.</p>
+
+<hr />
+
+<p>Not long ago, as I was coming away from New York in the Springfield
+Express, which was running at fifty-five miles an hour, I saw suddenly
+some smoke coming up apparently out of a satchel on the floor, belonging
+to the man in the chair in front of me. I moved the satchel away, and
+the smoke came up through the carpet. I spoke to the Pullman conductor
+who was passing through, and in a second the train had stopped, and the
+great wild roaring Thing had ceased, and we stood in a long, wide, white
+silence in the fields. We got off the car&mdash;some of us&mdash;to see what had
+happened, and to see if there was a hot box <a name="Page_68" id="Page_68"></a>on the wheels. We found
+that the entire underside of the floor of the car was on fire, and what
+had happened? Nothing except a new impossibility; nothing except that a
+human being had invented an electrical locomotive so powerful that it
+was pulling that train fifty-five miles an hour while the brakes on the
+car were set&mdash;twelve brakes all grinding twenty miles on those twelve
+wheels; and the locomotive paid no more attention to the brakes of that
+heavy Pullman than it would to a feather or to a small boy, all the way
+from New York to Stamford, hanging on behind. As I came in I looked
+again at the train&mdash;the long dull train that had been pulled along by
+the Invisible, by the kingdom of the air and the sky&mdash;the long, dull,
+heavy Train! And the spirit of the far-off sun was in it!</p>
+
+<p>In Count Zeppelin's new airship the new social spirit has a symbol, and
+in the gyroscopic train the inspired millionaire is on a firm
+foundation. The power of the new kind and new size of capitalist is his
+power of keeping an equilibrium with the people, and the men of real
+genius in modern affairs are men who have motor genius and light genius
+over other men's wills. They are allied to the X-ray and the airship,
+and gain their pre-eminence by their power of forecast and
+invention&mdash;their power of riding upon the unseen, upon the thoughts of
+men and the spirit of the time. Even the painters have caught this
+spirit. The plein air painters are painting the light, and the sculptors
+are carving shadows and haloes, and we have not an art left which does
+not lean out into the Invisible. And religion is full of this spirit and
+theosophy and Christian Science. The playwrights are touched by it; and
+the action, instead of being all on the stage, is thrown out into the
+spirit of the audience. The play in a modern theatre is not on the stage
+but in the stalls. Maeterlinck, Ibsen, Shaw, merely use the stage as a
+kind of magic-lantern or suggestion-centre for the real things that, out
+behind us in the dark, are happening in the audience.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_69" id="Page_69"></a>CHAPTER VIII</h2>
+
+<h3>THE CROWD'S IMAGINATION ABOUT THE FUTURE</h3>
+
+
+<p>I remember looking over with H.G. Wells one night some time ago a set of
+pictures or photographs of the future in America, which he had brought
+home with him. They were largely skyscrapers, big bridges, Niagaras, and
+things; and I could not help thinking, as I came home that night, how
+much more Mr. Wells had of the future of America in his own mind than he
+could possibly buy in his photographs. What funny little films they were
+after all, how faint and pathetic, how almost tragically dull, those
+pictures of the future of my country were! H.G. Wells himself, standing
+in his own doorway, was more like America, and more like the future of
+America, than the pictures were.</p>
+
+<p>The future in America cannot be pictured. The only place it can be seen
+is in people's faces. Go out into the street, in New York, in Chicago,
+in San Francisco, in Seattle; look eagerly as you go into the faces of
+the men who pass, and you feel hundreds of years&mdash;the next hundred
+years&mdash;like a breath, swept past. America, with all its forty-story
+buildings, its little Play Niagaras, its great dumb Rockies, is the
+unseen country. It can only as yet be seen in people's eyes. Some days,
+flowing sublime and silent through our noisy streets, and through the
+vast panorama of our towers, I have heard the footfalls of the unborn,
+like sunshine around me.</p>
+
+<p>This feeling America gives one in the streets is the real America. The
+solidity, the finality, the substantial fact in America, is the daily
+sense in the streets of the future. And it has seemed to me that this
+fact&mdash;whether one observes it in <a name="Page_70" id="Page_70"></a>Americans in America, in Americans in
+England and in other nations&mdash;is what one might call, for lack of a
+better name, the American temperament in all peoples is the most
+outstanding typical and important fact with which our modern world and
+our philosophy about the world have now to reckon. Nothing can be seen
+as it really is if this amazing pervasive hourly sense of the future is
+left out of it.</p>
+
+<p>All power is rapidly coming to be based on news&mdash;news about human
+nature, and about what is soon to be done by people. This news travels
+by express in boxes, by newspapers, by telephone, by word of mouth, and
+by wireless telegraph. Most of the wireless news is not only wireless,
+but it is in cipher&mdash;hence prophets, or men who have great
+sensitiveness; men whose souls and bodies are films for the future,
+platinum plates for the lights and shadows of events; men who are
+world-poets, sensitive to the air-waves and the light-waves of truth, to
+the faintest vibrations from To-morrow, or from the next hundred years
+hovering just ahead. As a matter of course, it is already coming to be
+true that the most practical man to-day is the prophet. In the older
+days, men used to look back for wisdom, and the practical man was the
+man who spoke from experience, and they crucified the prophet. But
+to-day, the practical man is the man who can make the best guess on
+to-morrow. The cross has gone by; at least, the cross is being pushed
+farther along. A prophet in business or politics gets a large salary
+now; he is a recognized force. Being a prophet is getting to be almost
+smug and respectable.</p>
+
+<p>We live so in the future in our modern life, and our rewards are so
+great for men who can live in the future, that a man who can be a
+ten-year prophet, or a twenty-five-year prophet, like James J. Hill, is
+put on a pedestal, or rather is not wasted on a pedestal, and is made
+President of a railroad. He swings the country as if it were his hat. We
+see great cities tagging Wilbur Wright, and emperors clinging to the
+skirts of Count Zeppelin. We only crucify a prophet now if he is a
+hundred, or two hun<a name="Page_71" id="Page_71"></a>dred or five hundred years ahead. Even then, we
+would not be apt to crucify; we would merely not use him much, except
+the first twenty-five years of him.</p>
+
+<p>The theory is no longer tenable that prophets must be necessarily
+crucified. As a matter of history, most prophets have been crucified by
+people; but it was not so much because of their prophecy as because
+their prophecy did not have any first twenty-five years in it. They were
+crucified because of a blank place or hiatus, not necessarily in their
+own minds, but at least in other people's. People would have been very
+glad to have their first twenty-five years' worth if they could have got
+it. It is this first twenty-five years, or joining-on part, which is
+most important in prophecy, and which has become our specialty in the
+Western World. One might say, in a general way, that the idea of having
+a first twenty-five years' section in truth for a prophet is a modern,
+an almost American, invention. We are temperamentally a country of the
+future, and think instinctively in futures; and perhaps it is not too
+much to say (considering all the faults that go with it for which we are
+criticized) that we have led the way in futures as a specialty, as a
+national habit of mind; and though with terrific blunders perhaps have
+been really the first people <i>en masse</i> to put being a prophet on a
+practical basis&mdash;that is, to supply the first twenty-five years'
+section, or the next-thing-to-do section to Truth, to put in a kind of
+coupling between this world and the next. This is what America is for,
+perhaps&mdash;to put in the coupling between this world and the next.</p>
+
+<p>In the former days, the strength of a man, or of an estate, or a
+business, was its stability. In the new world, instead of stability, we
+have the idea of persistence, and power lies not so much in solid
+brittle foundation quality as in conductivity. Socially, men can be
+divided into conductors&mdash;men who connect powers&mdash;and non-conductors&mdash;men
+who do not; and power lies in persistence, in dogged flexibility,
+adaptableness, and impressionableness. The set conservative class of
+people, <a name="Page_72" id="Page_72"></a>in three hundred years, are going to be the dreamers,
+inventors&mdash;those who demonstrate their capacity to dream true, and who
+hit shrewdly upon probabilities and trends and futures; and the power of
+a man is coming to be the power of observing atmospheres, of being
+sensitive to the intangible and the unknown. People are more likely to
+be crucified two thousand years from now for wanting to stay as they
+are. There used to be the inertia of rest; and now in its place, working
+reciprocally in a new astonishing equilibrium, we step up calmly on our
+vast moving sidewalk of civilization and swing into the inertia of
+motion.</p>
+
+<p>The inertia of men, instead of being that of foundations, conventions,
+customs, facts, sogginess, and heaviness, is getting to be an inertia
+now toward the future, or the next-thing-to-do. Most of us can prove
+this by simply looking inward and taking a glimpse of our own
+consciousness. Let a man draw up before his own mind the contents of his
+own consciousness (if he has a motor consciousness), and we find that
+the future in his life looms up, both in its motives and its character,
+and takes about three quarters of the room of his consciousness; and
+when it is not looming up, it is woven into everything he does. Even if
+all the future were for was to help one understand the present and act
+this immediate moment as one should, nine tenths of the power of seeing
+a thing as it is, turns out to be one's power of seeing it as it is
+going to be. In any normal man's life, it is really the future and his
+sense of the future that make his present what it is.</p>
+
+<p>History is losing its monopoly. It is only absorbed in men's minds&mdash;in
+the minds of those who are making more of it&mdash;in parts or rather in
+elements of all its parts.</p>
+
+<p>The trouble with history seems to have been, thus far, that people have
+been under the illusion that history should be taken as a solid. They
+seem to think it should be taken in bulk. They take it, some of them, a
+solid hundred years of it or so, and gulp it down. The advantage of
+prophecy is that it can<a name="Page_73" id="Page_73"></a>not be taken as a solid by people who would take
+everything so if they could. Prophecy is protected. People have to
+breathe it, assimilate it, and get it into their circulation and make a
+solid out of it personally, and do it all themselves. It is this process
+which is making our modern men spiritual, interpretative, and powerful
+toward the present and toward the past, and which is giving a body and
+soul to knowledge, and is making knowledge lively and human, the kind of
+knowledge (when men get it) that makes things happen.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_74" id="Page_74"></a>CHAPTER IX</h2>
+
+<h3>THE CROWD'S IMAGINATION ABOUT PEOPLE</h3>
+
+
+<p>I would like to propose, as a basis for the judgment of men and events,
+and as a basis for forecasting the next men and next events, and
+arriving at a vision of action, a Theory of the World.</p>
+
+<p>Every man has one.</p>
+
+<p>Every man one knows can be seen doing his work in this world on a great
+background, a kind of panorama or stage setting in his mind, made up of
+history and books, newspapers, people, and experiences, which might be
+called his Theory of the World.</p>
+
+<p>It is his theory of the world which makes him what he is&mdash;his personal
+judgment or personal interpretation of what the world is like, and what
+works in it, and what does not work.</p>
+
+<p>A man's theory as to why people do or do not do wrong is not a theory he
+might in some brief disinterested moment, possibly at luncheon, take
+time to discuss. His theory of what is wrong and of what is right, and
+of how they work, touches the efficiency with which he works intimately
+and permanently at every point every minute of his business day.</p>
+
+<p>If he does not know, in the middle of his business day, what his theory
+of the world&mdash;of human nature&mdash;is, let him stop and find out.</p>
+
+<p>A man's theory of the world is the skylight or manhole over his work. It
+becomes his hell or heaven&mdash;his day and night. He breathes his theory of
+the world and breathes his idea of the people in it; and everything he
+does may be made or may be marred by what, for instance, he thinks in
+the long-run about <a name="Page_75" id="Page_75"></a>what I am saying now on this next page. Whether he
+is writing for people, or doing business with them over a counter, or
+launching books at them, everything he does will be steeped in what he
+believes about what I am saying now&mdash;it shall be the colour of the world
+to him, the sound or timbre of his voice&mdash;what he thinks or can make up
+his mind to think, of what I am saying&mdash;on this next page.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_76" id="Page_76"></a>CHAPTER X</h2>
+
+<h3>A DEMOCRATIC THEORY OF HUMAN NATURE</h3>
+
+
+<p>If the men who were crucifying Jesus could have been suddenly stopped at
+the last moment, and if they could have been kept perfectly still for
+ten minutes and could have thought about it, some of them would have
+refused to go on with the crucifixion when the ten minutes were over. If
+they could have been stopped for twenty minutes, there would have been
+still more of them who would have refused to have gone on with it. They
+would have stolen away and wondered about The Man in their hearts. There
+were others who were there who would have needed twenty days of being
+still and of thinking. There were some who would have had to have twenty
+years to see what they really wanted, in all the circumstances, to do.</p>
+
+<p>People crucified Christ because they were in a hurry.</p>
+
+<p>They did what they wanted to do at the moment. So far as we know, there
+were only two men who did what they would have wished they had done in
+twenty years: there was the thief on the other cross, who showed The Man
+he knew who He was; and there was the disciple John, who kept as close
+as he could. John perhaps was thinking of the past&mdash;of all the things
+that Christ had said to him; and the man on the other cross was thinking
+what was going to happen next. The other people who had to do with the
+crucifixion were all thinking about the thing they were doing at the
+moment and the way they felt about it. But the Man was Thinking, not of
+His suffering, but of the men in front of Him, and of what they could be
+thinking about, and what they would be thinking about afterward&mdash;in ten
+minutes, in twenty minutes, in twenty days, or in twenty <a name="Page_77" id="Page_77"></a>years; and
+suddenly His heart was flooded with pity at what they would be thinking
+about afterward, and in the midst of the pain in His arms and the pain
+in His feet He made that great cry to Heaven: &quot;Father, forgive them;
+they know not what they do!&quot;</p>
+
+<p>It is because Christians have never quite believed that The Man really
+meant this when He said it that they have persecuted the Jews for two
+thousand years. It is because they do not believe it now that they blame
+Mr. Rockefeller for doing what most of them twenty years ago would have
+done themselves. It was one of the hardest things to do and say that any
+one ever said in the world, and it was said at the hardest possible time
+to say it. It was strange that one almost swooning with pain should have
+said the gentlest-hearted and truest thing about human nature that has
+ever been said since the world began. It has seemed to me the most
+literal, and perhaps the most practical, truth that has been said since
+the world began.</p>
+
+<p>It goes straight to the point about people. It gives one one's
+definition of goodness both for one's self and for others. It gives one
+a program for action.</p>
+
+<p>Except in our more joyous and free moments, we assume that when people
+do us a wrong, they know what they are about. They look at the right
+thing to do and they look at the wrong one, and they choose the wrong
+one because they like it better. Nine people out of ten one meets in the
+streets coming out of church on Sunday morning, if one asked them the
+question plainly, &quot;Do you ever do wrong when you know it is wrong?&quot;
+would say that they did. If you ask them what a sin is, they will tell
+you that it is something you do when you know you ought not to do it.</p>
+
+<p>But The Man Himself, in speaking of the most colossal sin that has ever
+been committed, seemed to think that when men committed a sin, it was
+because they did not really see what it was that they were doing. They
+did what they wanted to do <a name="Page_78" id="Page_78"></a>at the moment. They did not do what they
+would have wished they had done in twenty years.</p>
+
+<p>I would define goodness as doing what one would wish one had done in
+twenty years&mdash;twenty years, twenty days, twenty minutes, or twenty
+seconds, according to the time the action takes to get ripe.</p>
+
+<p>It would be far more true and more to the point instead of scolding or
+admiring Mr. Rockefeller's skilled labour at getting too rich, to point
+out mildly that he has done something that in the long-run he would not
+have wanted to do; that he has lacked the social imagination for a great
+permanently successful business. His sin has consisted in his not taking
+pains to act accurately and permanently, in his not concentrating his
+mind and finding out what he really wanted to do. It would seem to be
+better and truer and more accurate in the tremendous crisis of our
+modern life to judge Mr. Rockefeller, not as monster of wickedness, but
+merely as an inefficient, morally underwitted man. There are things that
+he has not thought of that every one else has.</p>
+
+<p>We see that in all those qualities that really go to make a great
+business house in a great nation John D. Rockefeller stands as the most
+colossal failure as yet that our American business life has produced. To
+point his incompetence out quietly and calmly and without scolding would
+seem to be the only fair way to deal with Mr. Rockefeller. He merely has
+not done what he would have wished he had done in twenty, well, possibly
+two hundred years, or as long a time as it would be necessary to allow
+for Mr. Rockefeller to see. The one thing that the world could accept
+gracefully from Mr. Rockefeller now would be the establishment of a
+great endowment of research and education to help other people to see in
+time how they can keep from being like him. If Mr. Rockefeller leads in
+this great work and sees it soon enough, perhaps he will stop suddenly
+being the world's most lonely man.</p>
+
+<p>Many men have been lonely before in the presence of a few <a name="Page_79" id="Page_79"></a>fellow human
+beings; but to be lonely with a whole nation&mdash;eighty million people; to
+feel a whole human race standing there outside of your life and softly
+wondering about you, staring at you in the showcase of your money,
+peering in as out of a thousand newspapers upon you as a kind of moral
+curiosity under glass, studying you as the man who has performed the
+most athletic feat of not seeing what he was really doing and how he
+really looked in all the world&mdash;this has been Mr. Rockefeller's
+experience. He has not done what he would wish he had done in twenty
+years.</p>
+
+<p>Goodness may be defined as getting one's own attention, as boning down
+to find the best and most efficient way of finding out what one wants to
+do. Any man who will make adequate arrangements with himself at suitable
+times for getting his own attention will be good. Any one else from
+outside who can make such arrangements for him, such arrangements of
+expression or&mdash;of advertising goodness as to get his attention, will
+make him good.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_80" id="Page_80"></a>CHAPTER XI</h2>
+
+<h3>DOING AS ONE WOULD WISH ONE HAD DONE IN TWENTY YEARS</h3>
+
+
+<p>If two great shops could stand side by side on the Main Street of the
+World, and all the vices could be put in the show window of one of them
+and all the virtues in the show windows the other, and all the people
+could go by all day, all night, and see the windowful of virtues as they
+were, and the windowful of vices as they were, all the world would be
+good in the morning.</p>
+
+<p>It would stay good as long as people remembered how the windows looked.
+Or if they could not remember, all they would need to do, most people,
+when a vice tempted them would be to step out, look at it in its window
+a minute&mdash;possibly take a look too at the other window&mdash;and they would
+be good.</p>
+
+<p>If a man were to take a fancy to any particular vice, and would take a
+step up to The Window, and take one firm look at it in The Window&mdash;see
+it lying there, its twenty years' evil, its twenty days', its twenty
+minutes' evil, all branching up out of it&mdash;he would be good.</p>
+
+<p>When we see the wrong on one side and the right on the other and really
+see the right as vividly as we do the wrong, we do right automatically.
+Wild horses cannot drag a man away from doing right if he sees what the
+right is.</p>
+
+<p>A little while ago in a New England city where the grade crossings had
+just been abolished, and where the railroad wound its way on a huge
+yellow sandbank through the most beautiful part of the town, a
+prominent, public-spirited citizen wrote a letter to the President of
+the Company suggesting that the <a name="Page_81" id="Page_81"></a>railroad (for a comparatively small
+sum, which he mentioned) plant its sandbanks with trees and shrubs. A
+letter came the next day saying that the railroad was unwilling to do
+it. He might quite justifiably have been indignant and flung himself
+into print and made a little scene in the papers, which would have been
+the regular and conventional thing to do under the circumstances. But it
+occurred to him instead, being a man of a curious and practical mind,
+that possibly he did not know how to express himself to railroad
+presidents, and that his letter had not said what he meant. He thought
+he would try again, and see what would happen if he expressed himself
+more fully and adequately. He took for it this second time a box seven
+feet long. The box contained two long rolls of paper, one a picture by a
+landscape gardener of the embankment as it would look when planted with
+trees and with shrubs, and the other a photograph&mdash;a long panorama of
+the same embankment as it then stood with its two great broadsides of
+yellowness trailing through the city. The box containing the rolls was
+sent without comment and with photographs and estimates of cost on the
+bottom of the pictures.</p>
+
+<p>A letter from the railroad came next day thanking him for his
+suggestion, and promising to have the embankment made into a park at
+once.</p>
+
+<p>If God had arranged from the beginning, slides of the virtues, and had
+furnished every man with a stereopticon inside, and if all a man had to
+do at any particular time of temptation was to take out just the right
+slide or possibly try three or four up there on his canvas a second, no
+one would ever have any trouble in doing right.</p>
+
+<hr />
+
+<p>It is not too much to say that this way of looking at evil and good&mdash;at
+the latent capacities of evil and good in men, if a man once believes
+it, and if a man once practises it as a part of his daily practical
+interpretation and mastery of men, will <a name="Page_82" id="Page_82"></a>soon put a new face for him on
+nearly every great human problem with which he finds his time
+confronted. We shall watch the men in the world about us&mdash;each for their
+little day&mdash;trying their funny, pathetic, curious little moral
+experiments, and we shall see the men&mdash;all of the men and all of the
+good and the evil in the men this moment&mdash;daily before our eyes working
+out with an implacable hopefulness the fate of the world. We know that,
+in spite of self-deceived syndicalism and self-deceived trusts, in spite
+of coal strikes and all the vain, comic little troops of warships around
+the earth, peace and righteousness in a vast overtone are singing toward
+us.</p>
+
+<p>We are not only going to have new and better motives in our modern men,
+but the new and better motives are going to be thrust upon us. Every man
+who reads these pages is having, at the present moment, motives in his
+life which he would not have been capable of at first. Why should not a
+human race have motives which it was not capable of at first? If one
+takes up two or three motives of one's own&mdash;the small motives and the
+large ones&mdash;and holds them up in one's hand and looks at them quietly
+from the point of view of what one would wish one had done in twenty
+years, there is scarcely one of us who would choose the small ones.
+People who are really modern, that is, who look beyond themselves in
+what they do to others, who live their lives as one might say six people
+away, or sixty people farther out from themselves, or sixty million
+people farther, are becoming more common everywhere; and people who look
+beyond the moment in what they do to another day, who are getting more
+and more to live their lives twenty years ahead, and to have motives
+that will last twenty years, are driven to better and more permanent
+motives.</p>
+
+<p>Thinking of more people when we act for ourselves means ethical
+consciousness or goodness, and better and more permanent motives.</p>
+
+<p>In the last analysis, the men who permanently succeed in business will
+have to see farther than the other people do.</p>
+
+<p><a name="Page_83" id="Page_83"></a>Men like John D. Rockefeller, who have made failures of their lives, and
+have not been able to conduct a business so as to keep it out of the
+courts, have failed because they have had imagination about Things but
+not imagination about people.</p>
+
+<p>The man who is just at hand will not do over again what Mr. Rockefeller
+has done. He will at least have made some advance in imagination over
+Rockefeller.</p>
+
+<p>Mr. Rockefeller became rich by co&ouml;perating with other rich men to
+exploit the public. The man of the immediate future is going to get
+rich, as rich as he cares to be, by co&ouml;perating not merely with his
+competitors&mdash;which is as far as Rockefeller got&mdash;but by co&ouml;perating with
+the people.</p>
+
+<p>It is a mere matter of social imagination, of seeing what succeeds most
+permanently, and honourably, of putting what has been called &quot;goodness&quot;
+and what is going to be called &quot;Business&quot; together. In other words,
+social imagination is going to make a man gravitate toward mutual
+interest or co&ouml;peration, which is the new and inevitable level of
+efficiency and success in business. Success is being transferred from
+men of millionaire genius to men of social and human genius. The men who
+are going to compete most successfully in modern competitive business
+are competing by knowing how to co&ouml;perate better than their competitors
+do. Employers, employees, consumers, partners, become irresistible by
+co&ouml;peration; only employers, employees, consumers, and partners who
+co&ouml;perate better than they do can hope to compete with them. The Trusts
+have already crowded out many small rivals because, while their
+co&ouml;peration has been one-sided, they have co&ouml;perated with more people
+than their rivals could; and the good Trusts, in the same way are going
+to crowd out the bad Trusts, because the good ones will know how to
+co&ouml;perate with more people than the bad ones do. They will have the
+human genius to see how they can co&ouml;perate with the people instead of
+against them.</p>
+
+<p>They are going to invent ways of winning and keeping the <a name="Page_84" id="Page_84"></a>confidence of
+the people, of taking to this end a smaller and more just share of
+profits. And they are going to gain their leadership through the wisdom
+and power that goes with their money, and not through the money itself.
+It is the spiritual power of their money that is going to count; and
+wealth, instead of being a millionaire disease, is going to become a
+great social energy in democracy. We are going to let men be rich
+because they represent us, not because they hold us up, and because the
+hold-up has gone by, that is: getting all one can, and service&mdash;getting
+what we have earned&mdash;has come in.</p>
+
+<p>The new kind and new size of politician will win his power by his faith,
+like U. Ren of Oregon; the new kind and new size of editor is going to
+hire with brains a millionaire to help him run his paper; and the new
+kind and new size of author, instead of tagging a publisher, will be
+paid royalties for supplying him with new ideas and creating for him new
+publics. Power in modern life is to be light and heat and motion, and
+not a gift of being heavy and solid. Even Money shall lose its inertia.</p>
+
+<p>We are in this way being driven into having new kinds and new sizes of
+men; and some of them will be rich ones, and some of them will be poor,
+and no one will care. We will simply look at the man and at what size he
+is.</p>
+
+<p>If our preachers are not saving us, our business men will. Sometimes one
+suspects that the reason goodness is not more popular in modern life is
+that it has been taken hold of the wrong way. Perhaps when we stop
+teasing people, and take goodness seriously and calmly, and see that
+goodness is essentially imagination, that it is brains, that it is
+thinking down through to what one really wants, goodness will begin to
+be more coveted. Except among people with almost no brains or
+imagination at all, it will be popular.</p>
+
+<p>Perhaps it is unnecessary to say that these things that I have been
+saying, or trying to say, about the flexibility and the potentiality of
+the human race in its present crisis, in its present struggle to
+maintain and add to its glory on the earth, <a name="Page_85" id="Page_85"></a>are all beyond the range of
+possibility, and the present strength of manhood. But I can only hope
+that these objections that people make will turn out like mine. I have
+been making objections all my life, as all idealists must&mdash;only to watch
+with dismay and joy the old-time, happy obdurate way objections have of
+going by.</p>
+
+<p>People began by saying they would never use automobiles because they
+were so noisy and ill-odoured and ugly. Presto! The automobile becomes
+silent and shapes itself in lines of beauty.</p>
+
+<p>Some of us had decided against balloons. &quot;Even if the balloon succeeds,&quot;
+we said, &quot;there will be no way of going just where and when you want
+to.&quot; And then, presto! regular channels of wind are discovered, and the
+balloon goes on.</p>
+
+<p>&quot;Aeroplanes,&quot; we said, &quot;may be successful, but the more successful they
+are, the more dangerous, and the more danger there will be of
+collisions&mdash;collisions in the dark and up in the great sky at night.&quot; And,
+presto! man invents the wireless telegraph, and the entire sky can be
+full of whispers telling every airship where all the other airships are.</p>
+
+<p>Some of us have decided that we will never have anything to do with
+monopoly. Presto! there is suddenly evolved an entirely new type of
+monopolist&mdash;the man who can be rich and good; the millionaire who has
+invented a monopoly that serves the owners, the producers and employees,
+the distributors and the consumers alike. An American railway President
+has been saying lately that America would not have enough to eat in
+2050, but it would not do to try to prove this just yet. Some one,
+almost any day, will invent a food that is as highly concentrated as
+dynamite, and the whole food supply of New York&mdash;who knows?&mdash;shall be
+carried around in one railway President's vest pocket.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_86" id="Page_86"></a>CHAPTER XII</h2>
+
+<h3>NEW KINDS AND NEW SIZES OF MEN</h3>
+
+
+<p>It would be hard to overestimate the weariness and cynicism and despair
+that have been caused in the world by its more recklessly hopeful
+men&mdash;the men who plump down happily anywhere and hope, the optimists who
+are merely slovenly in their minds about evil. But the optimism that
+consists in putting evil facts up into a kind of outdoors in our minds
+and in giving them room to exercise in our thoughts and feelings, the
+optimism that consists in having one's brain move vigorously through
+disagreeable facts&mdash;organize them into the other facts with which they
+belong and with which they work&mdash;is worthy of consideration. Many of us,
+who have tried optimism and pessimism both, have noticed certain things.</p>
+
+<p>When one is being pessimistic, one almost always has the feeling of
+being rather clever. It is forced upon one a little, of course, having
+all those other people about one stodgily standing up for people and not
+really seeing through them!</p>
+
+<p>So, though one ought not to, one does feel a little superior&mdash;even with
+the best intentions&mdash;when one is being discouraged.</p>
+
+<p>But the trouble with pessimism is that it is only at the moment when one
+is having it that one really enjoys it, or feels in this way about it.</p>
+
+<p>Perhaps I should not undertake to speak for others, and should only
+speak for myself; but I can only bear witness, for one, that every time
+in my life that I have broken through the surface a little, and seen
+through to the evil, and found myself suddenly and astutely discouraged,
+I have found afterward that all I had to do was to see the same thing a
+little farther over, <a name="Page_87" id="Page_87"></a>set it in the light beyond it, and look at it in
+larger or more full relations, and I was no longer astutely discouraged.</p>
+
+<p>So I have come to believe slowly and grimly that feeling discouraged
+about the world is not quite clever. I have noticed it, too, in watching
+other people&mdash;men I know. If I could take all the men I know who are
+living and acting as if they believed big things about people to-day,
+men who are daily taking for granted great things in human nature, and
+put them in one group by themselves all together, and if I could then
+take all the men I know who are taking little things for granted in one
+another and in human nature, I do not believe very many people would
+find it hard to tell which group would be more clever. Possibly the
+reason more of us do not spend more time in being hopeful about the
+world is that it takes more brains usually than we happen to have at the
+moment. Hope may be said to be an act of the brain in which it sees
+facts in relations large enough to see what they are for, an act in
+which it insists in a given case upon giving the facts room enough to
+turn around and to relate themselves to one another, and settle down
+where they belong in one's mind, the way they would in real time.</p>
+
+<p>So now, at last, Gentle Reader, having looked back and having looked
+forward, I know the way I am going.</p>
+
+<p>I am going to hope.</p>
+
+<p>It is the only way to see through things. The only way to dare to see
+through ones' self; the only way to see through other people and to see
+past them, and to see with them and for them&mdash;is to hope.</p>
+
+<p>So I am putting the challenge to the reader, in this book, as I have put
+it to myself.</p>
+
+<p>There are four questions with which day by day we stand face to face:</p>
+
+<p>
+1. Does human nature change?<br />
+<br />
+2. Does it change toward a larger and longer vision?<br />
+<br />
+3. Will not a larger and longer vision mean new kinds and<br />
+new sizes of men?<br />
+<br />
+4. Will not new sizes of men make new-sized ethics practical<br /><a name="Page_88" id="Page_88"></a>
+and make a new world?<br />
+</p>
+
+<p>Everything depends for every man upon this planet, at this moment, on
+how he decides these questions. If he says Yes, he will live one kind of
+life, he will live up to his world. If he says No, he will have a mean
+world, smaller-minded than he is himself, and he will live down to it.</p>
+
+<p>This is what the common run of men about us&mdash;the men of less creative
+type in literature, in business, and in politics&mdash;are doing. They do not
+believe human nature is changing. They are living down to a world that
+is going by. They are living down to a world that is smaller than they
+are themselves. They are trying to make others do it. They answer the
+question &quot;Does human nature change?&quot; by &quot;No!&quot; Wilbur Wright, when he
+flew around over the heads of the people in New York a few years ago, a
+black speck above a whole city with its heads up, answered &quot;Yes!&quot;</p>
+
+<p>But the real importance of the flying machine has not stopped short with
+a little delicate, graceful thing like walking on the air instead of the
+ground.</p>
+
+<p>The big and really revolutionary thing about Wilbur Wright's flying was
+that he changed the minds of the whole human race in a few minutes about
+one thing. There was one particular thing that for forty thousand years
+they knew they could not do. And now they knew they could.</p>
+
+<p>It naturally follows&mdash;and it lies in the mind of every man who
+lives&mdash;that there must be other particular things. And as nine men out
+of ten are in business, most of these particular things are going to be
+done in business.</p>
+
+<p>The Wilbur Wright spirit is catching.</p>
+
+<p>It is as if a Lid had been lifted off the world.</p>
+
+<p>One sees everywhere business men going about the street expecting new
+things of themselves. They expect things of the very ground, and of the
+air, and of one another they had not dared expect before.</p>
+
+<p><a name="Page_89" id="Page_89"></a>The other day in a New England city I saw a man, who had been the
+president of an Electric Light Company for twenty years, who had
+invented a public service corporation that worked. Since he took office
+and dictated the policy of the Company, every single overture for more
+expensive equipment in the electric lighting of the city has come from
+the Company, and every single overture for reducing the rate to
+consumers has come from the company.</p>
+
+<p>The consumption of electricity in the city is the largest <i>per capita</i>
+in the world, and the rate is the cheapest in the country; and,
+incidentally, the Company so trusts the people that they let them have
+electricity without metres, and the people so trust the Company that
+they save its electricity as they would their own.</p>
+
+<p>Even the man without a conscience, who would be mean if he could, is
+brought to terms, and knows that if he refrains from leaving his lights
+burning all night when he goes to bed he is not merely saving the
+Company's electricity but his own. He knows that he is reducing his own
+and everybody's price for electricity, and not merely increasing the
+profits of the Company.</p>
+
+<p>It makes another kind of man slowly out of thousands of men every day,
+every night, turning on and turning off their lights.</p>
+
+<p>The Electric Light Company has come to have a daily, an almost hourly,
+influence on the way men do business and go about their work in that
+city&mdash;the motives and assumptions with which they bargain with one
+another&mdash;that might be envied by twenty churches.</p>
+
+<p>All that had happened was that a man with a powerful, quietly wilful
+personality&mdash;the kind that went on crusades and took cities in other
+ages&mdash;had appeared at last, and proposed to do the same sort of thing in
+business. He proposed to express his soul, just as it was, in business
+the way other people had expressed theirs for a few hundred years in
+poetry or more easy and conventional ways.</p>
+
+<p><a name="Page_90" id="Page_90"></a>If he could not have made the electric light business say the things
+about people and about himself that he liked and that he believed, he
+would have had to make some other business say them.</p>
+
+<p>One of the things he had most wanted to say and prove in business was
+the economic value of being human, the enormous business saving that
+could be effected by being believed in.</p>
+
+<p>He preferred being believed in himself, in business, and he knew other
+people would prefer it; and he was sure that if, as people said, &quot;being
+believed in did not pay,&quot; it must be because ways of inventing faith in
+people, the technique of trust, had not been invented.</p>
+
+<p>He found himself invited to take charge of the Electric Light Company at
+a time when it was insolvent and in disgrace with the people, and he
+took the Corporation in hand on the specific understanding that he
+should be allowed to put his soul into it, that he should be allowed his
+own way for three years&mdash;in believing in people, and in inventing ways
+of getting believed in as much as he liked.</p>
+
+<p>The last time I saw him, though he is old and nearly blind, and while as
+he talked there lay a darkness on his eyes, there was a great light in
+his face.</p>
+
+<p>He had besieged a city with the shrewdness of his faith, and conquered a
+hundred thousand men by believing in them more than they could.</p>
+
+<p>By believing in them shrewdly, and by thinking out ways of expressing
+that belief, he had invented a Corporation&mdash;a Public Service
+Corporation&mdash;that had a soul, and consequently worked.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_91" id="Page_91"></a>BOOK TWO</h2>
+
+<h3>LETTING THE CROWDS BE GOOD</h3>
+
+<p>TO ABRAHAM LINCOLN</p>
+
+<div class="poem"><div class="stanza">
+<span>They stay not in their hold<br /></span>
+<span>These stokers,<br /></span>
+<span>Stooping to hell<br /></span>
+<span>To feed a ship.<br /></span>
+<span>Below the ocean floors.<br /></span>
+<span>Before their awful doors<br /></span>
+<span>Bathed in flame,<br /></span>
+<span>I hear their human lives<br /></span>
+<span>Drip&mdash;drip.<br /></span>
+</div><div class="stanza">
+<span>Through the lolling aisles of comrades<br /></span>
+<span>In and out of sleep,<br /></span>
+<span>Troops of faces<br /></span>
+<span>To and fro of happy feet,<br /></span>
+<span>They haunt my eyes.<br /></span>
+<span>Their murky faces beckon me<br /></span>
+<span>From the spaces of the coolness of the sea<br /></span>
+<span>Their fitful bodies away against the skies.<br /></span>
+</div></div>
+
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_92" id="Page_92"></a><a name="Page_93" id="Page_93"></a>CHAPTER I</h2>
+
+<h3>SPEAKING AS ONE OF THE CROWD</h3>
+
+
+<p>It is a little awkward to say what I am going to say now.</p>
+
+<p>Probably it will be still more awkward afterward.</p>
+
+<p>But I find as I go up and down the world and look in the faces of the
+crowds in it, that it is true, and I can only tell as it is.</p>
+
+<p><i>I want to be good.</i></p>
+
+<p>And I do not want to go up on a mountain to do it, or to slink off and
+live all alone on an island in the sea.</p>
+
+<p>I go a step further.</p>
+
+<p>I believe that the crowds want to be good.</p>
+
+<p>But I cannot prove that people want to be good in crowds, and so for the
+sake of the argument, and to make the case as simple as possible, I am
+going to give up speaking for crowds, and speak for myself as one member
+of the crowd and for Lim. Lim and I (and Lim is a business man and not a
+mere author) have had long talks in which we have confided to each other
+what we think this world, in spite of appearances, is really like, and
+we have come to a kind of provisional program and to a definite
+agreement on our two main points.</p>
+
+<p>1. We want to be good.</p>
+
+<p>2. We want other people to be good, partly as a matter of convenience
+for us, partly for morally aesthetic reasons, and partly because we want
+to be in a kind of world where what is good in us works.</p>
+
+<p>The next point in our confession follows from this. It is an awkward and
+exposed thing to say out loud to people in general, but</p>
+
+<p><a name="Page_94" id="Page_94"></a>3. Lim and I want to make over the earth.</p>
+
+<p>4. Sitting down grimly by ourselves, all alone, and believing in a world
+hard, with our eyes shut, does not interest us. It is this particular
+planet just as it is that interests us, in its present hopeful,
+squirming state.</p>
+
+<p>It does not seem to us to the point just now to conceive some brand new,
+clean, slick planet up in space, with crowds of perfect and convenient
+people on it, and then expect to lay it down in the night like a great,
+soft, beautiful dew or ideal on this one. We want to take this heavy,
+inconvenient, cumbersome, real planet that we have, and see what can be
+done with it, and by the people on it, what can be done by these same
+people, whose signs one goes by down the street, with Smith &amp; Smith,
+Gowns, with Clapp &amp; Clapp, Butchers, with W.H. Riley &amp; Co., Plumbers and
+Gas Fitters, and with things that real people are really doing.</p>
+
+<p>The things that real people are really doing, when one thinks of it, are
+Soap, Tooth-brushes, Subsoil Pipes, Wall Papers, Razors, Mattresses,
+Suspenders, Tiles, Shoes, Pots, and Kettles. Of course the first thing
+that happened to us, to Lim and to me (as any one might guess, in a
+little quiet job like making over the earth), was that we found we had
+to begin with ourselves.</p>
+
+<p>We did.</p>
+
+<p>We are obliged to admit that, as a matter of fact, we began, owing to
+circumstances, in a kind of rudimentary way with the idea of getting
+people to take up goodness by talking about it.</p>
+
+<p>But we are reformed preachers now. We seldom backslide into talking to
+people about goodness.</p>
+
+<p>We have made up our minds to lie low and keep still and show them some.</p>
+
+<p>Of course one ought to have some of one's own to show. But the trouble
+always is, if it is really good, one is sure not to know it, or at least
+one does not know which it is. The best we can do with goodness, some of
+us, if we want it to show more quickly <a name="Page_95" id="Page_95"></a>or to hurry people along in
+goodness more, is to show them other people's.</p>
+
+<p>I sometimes think that if everybody in the world could know my plumber
+or pay a bill to him, the world would soon begin slowly but surely to be
+a very different place.</p>
+
+<p>My plumber is a genius.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_96" id="Page_96"></a>CHAPTER II</h2>
+
+<h3>IS IT WRONG FOR GOOD PEOPLE TO BE EFFICIENT?</h3>
+
+
+<p>Perhaps it will seem a pity to spoil a book&mdash;one that might have been
+really rather interesting&mdash;by putting the word &quot;goodness&quot; down flatly in
+this way in the middle of it.</p>
+
+<p>And in a book which deals with crowds, too, and with business.</p>
+
+<p>I would not yield first place to any one in being tired of the word. I
+think, for one, that unless there is something we can do to it, and
+something we can do to it now, it had better be dropped.</p>
+
+<p>But I have sometimes discovered when I had thought I was tired of a
+word, that what I was really tired of was somebody who was using it.</p>
+
+<p>I do not mind it when my plumber uses it. I have heard him use it (and
+swearing softly, I regret to say) when it affected me like a Hymn Tune.</p>
+
+<p>And there is Non, too.</p>
+
+<p>I first made Non's acquaintance as our train pulled out of New York, and
+we found ourselves going down together on Friday afternoon to spend
+Sunday with M&mdash;&mdash; in North Carolina. The first thing he said was, when
+we were seated in the Pullman comfortably watching that big, still world
+under glass roll by outside, that he had broken an engagement with his
+wife to come. She was giving a Tea, he said, that afternoon, and he had
+faithfully promised to be there. But a weekend in North Carolina
+appealed to him, and afternoon tea&mdash;well, he explained to me, crossing
+his legs and beaming at me <a name="Page_97" id="Page_97"></a>all over as if he were a whole genial,
+successful afternoon tea all by himself&mdash;afternoon tea did not appeal to
+him.</p>
+
+<p>He thought probably he was a Non-Gregarious Person.</p>
+
+<p>As he was the gusto of our little party and fairly reeked with
+sociability, and was in a kind of orgy of gregariousness every minute
+all the way to Wilmington (even when he was asleep we heard from him),
+we called him the Non-Gregarious Person, and every time he piled on one
+more story, we reminded him how non-gregarious he was. We called him
+Non-Gregarious all the way after that&mdash;Non for short.</p>
+
+<p>This is the way I became acquainted with Non. It has been Non ever
+since.</p>
+
+<hr />
+
+<p>I found in the course of the next three days that when Non was not being
+the life of the party or the party did not need any more life for a
+while, and we had gone off by ourselves, he became, like most people who
+let themselves go, a very serious person. When he talked about his
+business, he was even religious. Not that he had any particular
+vocabulary for being religious, but there was something about him when
+he spoke of business&mdash;his own business&mdash;that almost startled me at first.
+He always seemed to be regarding his business when he spoke of it as
+being, for all practical purposes, a kind of little religion by itself.</p>
+
+<p>Now Non is a builder or contractor.</p>
+
+<hr />
+
+<p>For many years now the best way to make a pessimist or a confirmed
+infidel out of anybody has been to get him to build a house. No better
+arrangement for not believing in more people, and for not believing in
+more kinds of people at once and for life, has ever been invented
+probably than building a house. No man has been educated, or has been
+really tested in this world, until he has built a house. I submit this
+proposition to <a name="Page_98" id="Page_98"></a>anybody who has tried it, or to any one who is going to
+try it. There is not a single kind or type of man who sooner or later
+will not build himself, and nearly everything that is the matter with
+him, into your house. The house becomes a kind of miniature model (such
+as they have in expositions) of what is the matter with people. You
+enter the door, you walk inside and brood over them. Everything you come
+upon, from the white cellar floor to the timbers you bump your head on
+in the roof, reminds you of something or of rows of people and of what
+is the matter with them. It is the new houses that are haunted now. Any
+man who is sensitive to houses and to people and who would sit down in
+his house when it is finished and look about in it seriously, and think
+of all the people that have been built, in solid wood and stone, into
+it, would get up softly and steal out of it, out of the front door of
+it, and never enter that house again.</p>
+
+<p>This is what Non saw. He saw how people felt about their houses, and how
+they lived in them helplessly and angrily year after year, and felt
+hateful about the world.</p>
+
+<p>I gradually drew out of him the way he felt about it. I found he was not
+as good as some people are at talking about himself, but the subject was
+interesting. He began his career building houses for people, as nearly
+every one does. The general idea is that everybody is expected to exact
+commissions from everybody else, and the owner is expected to pay each
+man his own commission and then pay all the commissions that each man
+has charged the other man. Every house that got built in this way seemed
+to be a kind of network or conspiracy of not doing as you would be done
+by. Non did not see any way out at first, just for one man. He merely
+noticed how things were going, and he noticed that nearly every person
+that he had dealings with, from the bottom to the top of the house,
+seemed to make him feel that he either was, or would be, or ought to be,
+a grafter. He could not so much as look at a house he had built, through
+the trees when he was going by, without wishing he could be a <a name="Page_99" id="Page_99"></a>better
+man, and studying on how it could be managed. His own first houses made
+him see things. They proved to be the making of him, and if similar
+houses have not made similar men, it is their fault. It might not be
+reassuring to the men who are now living in these first houses to dwell
+too much on this (and I might say he did not build them alone), but it
+seems to be necessary to bring out the most striking thing about Non in
+his first stage as a business man, <i>viz.</i>: He hated his business. He
+made up his mind he either would make the business the kind of business
+he liked or get out of it. I did not gather from the way he talked about
+it that he had any idea of being an uplifter. He merely had, apparently,
+an obstinate, doggedly comfortable idea about himself, and about what a
+thing would have to be, in this world, if he was connected with it. He
+proposed to enjoy his business. He was spending most of his time at it.</p>
+
+<p>Other people have had this same happy thought, but they seem to manage
+to keep on being patient. Non could not fall back on being patient, and
+it made him think harder.</p>
+
+<p>The first thing he thought of was that doing his business as he thought
+he ought to, if he once worked his idea out, and worked it down through
+and organized it, might pay. He almost had the belief that people might
+pay a man a little extra, perhaps, for enjoying his business. It cannot
+be said that he believed this immediately. He merely wanted to, and
+worked toward it, and merely contrived new shrewd ways at first of being
+able to afford it. Gradually he began to notice that the more he enjoyed
+his business, the more he enjoyed it with his whole soul and body,
+enjoyed it down to the very toes of his conscience, the more people
+there were who stepped into his office and wanted him to enjoy his
+business on their houses. It was what they had been looking for for
+years&mdash;for some builder who was really enjoying his business. And the
+more he enjoyed his business in his own particular way&mdash;that of building
+a house for a man in less time than he said he would, and <a name="Page_100" id="Page_100"></a>for less
+money, not infrequently sending him a check at the end of it&mdash;the more
+his business grew.</p>
+
+<p>I do not know that there would be any special harm in speaking of Non's
+idea&mdash;of just doing as you would be done by&mdash;in more moral or religious
+language, but it is not necessary. And I find I take an almost religious
+joy in looking at the Golden Rule at last as a plain business
+proposition. All that happened was that Non was original, saw something
+that everybody thought they knew, and acted as if it were so.
+Theoretically one would not have said that it would be original to take
+an old platitudinous law like the law of supply and demand, and act as
+if it were so; but it was. At the time Non was beginning his career
+there was nothing in the building-market people found harder to hire
+than honesty. Here was something, he saw at last, that thousands of busy
+and important men who did not have time to be detectives, wanted. There
+did not seem to be any one very actively supplying the demand. A big
+market, a small supply, and almost no competition. Non stepped in and
+proposed to represent a man's interest who is building a house as
+literally as the man would represent his interests himself, if he knew
+all about houses. Everything has followed from this. What Non's business
+is now, when a man is building a house, is to step quietly into the
+man's shoes, let him put on another pair, and go about his business. It
+is not necessary to go into the details. Any reader who has ever built a
+house knows the details. Just take them and turn them around.</p>
+
+<p>What those of us who know Non best like about him is that he is a plain
+business man, and that he has acted in this particular matter without
+any fine moral frills or remarks. He has done the thing because he liked
+it and believed in it.</p>
+
+<p>But the most efficient thing to me about Non is not the way he is making
+money out of saving money for other people, but the way the fact that he
+can do it makes people feel about the world. Whenever I have a little
+space of discouragement or of impatience about the world because it does
+not hurry more, I <a name="Page_101" id="Page_101"></a>fall to thinking of Non. &quot;Perhaps next week&quot;&mdash;I say
+to myself cheerfully&mdash;&quot;I can go down to New York and slip into Non's
+office and get the latest news as to how religion is getting on. Or he
+will take me out with him to lunch, and I will stop scolding or
+idealizing, and we will get down to business, and I will take a good
+long look into that steady-lighted, unsentimental face of his while he
+tells me across the little corner table at Delmonico's for three hours
+how shrewd the Golden Rule is, and how it works.&quot; Sometimes when I have
+just been in New York, and have come home and am sitting in my still
+study, with the big idle mountain just outside, and the great meadow and
+all the world, like some great, calm gentle spirit or picture of itself,
+lying out there about me, and I fall to thinking of Non, and of how he
+is working in wood and stone inside of people's houses, and inside of
+their lives day after day, and of how he is touching people at a
+thousand points all the weeks, being a writer, making lights and shadows
+and little visions of words fall together just so, seems, suddenly a
+very trivial occupation&mdash;like amusing one's self with a pretty little
+safe kaleidoscope, holding it up, aiming it and shaking softly one's
+coloured bits of phrases at a world! Of course, it need not be so. But
+there are moments when I think of Non when it seems so.</p>
+
+<p>In our regular Sunday religion we do not seem to be quite at our best
+just now.</p>
+
+<p>At least (perhaps I should speak for one) I know I am not.</p>
+
+<p>Being a saint of late is getting to be a kind of homely, modest,
+informal, almost menial everyday thing. It makes one more hopeful about
+religion. Perhaps people who once get the habit, and who are being good
+all the week, can even be good on Sunday.</p>
+
+<p>There are many ways of resting or leaning back upon one's instincts and
+getting over to one's religion or perspective about the world. Mount Tom
+(which is in my front yard, in Massachusetts) helps sometimes&mdash;with a
+single look.</p>
+
+<p>When I go down to New York, I look at the Metropolitan <a name="Page_102" id="Page_102"></a>Tower, the
+Pennsylvania Station, the McAdoo Tunnels, and at Non.</p>
+
+<p>If I wanted to make anybody religious, I would try to get him to work in
+Non's office, or work with anybody who ever worked with him, or who ever
+saw him; or I would have him live in a house built by him, or pay a bill
+made out by him.</p>
+
+<p>It has seemed to me that his succeeding and making himself succeed in
+this way is a great spiritual adventure, a pure religion, a difficult,
+fresh, and stupendous religion.</p>
+
+<p>Now these many days have I watched him going up and down through all the
+empty reputations, the unmeaning noises of the world, living his life
+like some low, old-fashioned, modest Hymn Tune he keeps whistling&mdash;and I
+have seen him in fear, and in danger, and in gladness being shrewder and
+shrewder for God, now grimly, now radiantly, hour by hour, day by day
+getting rich with the Holy Ghost!</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_103" id="Page_103"></a>CHAPTER III</h2>
+
+<h3>IS IT WRONG FOR GOOD PEOPLE TO BE INTERESTING?</h3>
+
+
+<p>People are acquiring automobiles, Oriental rugs, five-hundred-dollar
+gowns, more rapidly just now than they are goodness, because
+advertisements in this present generation are more readable than
+sermons, and because the shop windows on Fifth Avenue can attract more
+attention than the churches. The shop windows make people covetous.</p>
+
+<p>If the goodness that one sees, hears about, or goes by does not make
+other people covetous, does not make them wish they had it or some just
+like it, it must be because there is something the matter with it, or
+something the matter with the way it is displayed.</p>
+
+<p>If the church shop windows, for instance, were to make displays of
+goodness up and down the great Moral Fifth Avenue of the world&mdash;well,
+one does not know; but there are some of us who would rather expect to
+see the Goodness Display in the windows consisting largely of Things
+People Ought Not to Want.</p>
+
+<p>There would be rows and tiers of Not-Things piled up&mdash;Things for People
+Not to Be, and Things for People Not to Do.</p>
+
+<p>Goodness displayed in this way is not interesting. Perhaps this is one
+of the reasons why the word Goodness spoils a thing for people&mdash;so many
+people&mdash;when it is allowed in it.</p>
+
+<p>Possibly it is because we are apt to think of the good people, and of
+the people who are being good, as largely keeping from <a name="Page_104" id="Page_104"></a>doing something,
+or as keeping other people from doing something&mdash;as negative. Their
+goodness seems to consist in being morally accurate, and in being very
+particular just in time, and in a kind of general holding in.</p>
+
+<p>We do not naturally or off-hand&mdash;any of us&mdash;think of goodness as having
+much of a lunge to it. It is tired-looking and discouraged, and pulls
+back kindly and gently. Or it teases and says, &quot;Please&quot;&mdash;God knows how
+helpless it is, and I for one am frank to say that, as far as I have
+observed, He has not been paying very much attention to good people of
+late.</p>
+
+<p>I do not believe I am alone in this. There must be thousands of others
+who have this same half-guilty, half-defiant feeling of suspiciousness
+toward what people seem to think should be called goodness. Not that we
+say anything. We merely keep wondering&mdash;we cannot see what it is,
+exactly, about goodness that should make it so depressing.</p>
+
+<p>In the meantime we hold on. We do not propose to give up believing in
+it. Perhaps, after all, all that is the matter with goodness in the
+United States is the people who have taken hold of it.</p>
+
+<p>They do not seem to be the kind of people who can make it interesting.
+We cannot help thinking, if these same bad people about us, or people
+who are called bad, would only take up goodness awhile, how they would
+make it hum!</p>
+
+<p>I can only speak for one, but I do not deny that when I have been
+sitting (in some churches), or associating, owing to circumstances, with
+very good people a little longer than usual, and come out into the
+street, I feel like stepping up sometimes to the first fine, brisk,
+businesslike man I see going by, and saying, &quot;My dear sir, I do wish
+that <i>you</i> would take up goodness awhile and see if, after all,
+something cannot really be done. I keep on trying to be hopeful, but
+these dear good people in here, it seems to me, are making a terrible
+mess of it!&quot;</p>
+
+<p>And, to make a long story short, Lim happened to be going by one day,
+and this practically is what I did. I had done it <a name="Page_105" id="Page_105"></a>before with other
+business men in spirit or in a general way, but with him I was more
+particular. I went straight to the point. &quot;Here are at least sixteen
+valuable efficient brands of goodness in America,&quot; I said, &quot;all worth
+their weight in gold for a big business career, that no one is really
+using, that no one quite believes in or can get on the market, and yet I
+believe with my whole soul in them all, and I believe thousands of other
+men do, or are ready to, the moment some one makes a start.&quot;</p>
+
+<p>I pulled out a little list of items which I had made out and put down on
+a piece of paper, and handed them over to him, and said I wished he
+would take a few of them&mdash;the first five or six or so&mdash;and make them
+work.</p>
+
+<p>He already had, I found, made two or three of the harder ones work.</p>
+
+<p>I would not have any one suppose for a moment that I am presenting Lim
+as a kind of business angel.</p>
+
+<p>No one who knows Lim thinks of him, or would let anybody else think of
+him, as being a Select Person, as being particularly or egregiously what
+he ought to be. This is one reason I have picked him out. Being good in
+a small private way, just as a small private end in itself, may be
+practicable perhaps without dragging in people who are not quite what
+they ought to be. But the moment one tries to make goodness work, one
+comes to the fact that it must be made to work with what we have. We
+have a great crowd of unselected people, people both good and bad, and
+the first principle in making goodness work (instead of being merely
+good) seems to be to believe that goodness is not too good for anybody.
+Anybody who can make it work can have it, and what goodness seems to
+need, especially in America and England just now, is people who do not
+feel that they must at all hazards look good. Whatever happens, whatever
+else we do in any general investment or movement we may be making with
+goodness, we must let these people in. If there is one thing rather than
+another that those of us who know Lim all rely on and like, it is that
+nothing can ever make him <a name="Page_106" id="Page_106"></a>slump down into looking good. We often find
+him hard to make out&mdash;everything is left open and loose and unlabelled
+in Lim's moral nature. The only really sure way any one can tell when
+Lim is being good is, that whenever he is being good he becomes suddenly
+and unexpectedly interesting. His goodness is daring, unexpected, and
+original. One has the feeling that it may break out anywhere. It is
+always doing things that everybody said could not be done before. It is
+true that some people are dazed, and no one can ever seem to feel sure
+he knows what it is that is going on in Lim when he is being good, or
+that it is goodness. He merely keeps watching it. There is a certain
+element of news, of freshness, of gentle sensation, in his goodness. It
+leads to consequences. And there always seems to be something about
+Lim's goodness which attracts the attention of people, and makes people
+who see it want it. So when I speak of goodness in this book, and put it
+down as the basis of the power of getting men to do as one likes, I do
+not deny that I am taking the word away and moving it over from its
+usual associations. I do not mean by a good act, a good-looking act, but
+an act so constituted that it makes good. For the purpose of this book I
+would define goodness as efficiency. Goodness is the quality in a thing
+that makes the thing go, and that makes it go so that it will not run
+down, and that nothing can stop it.</p>
+
+<p>There is the inefficiency of lying, for instance, and the inefficiency
+of force, or bullying.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_107" id="Page_107"></a>CHAPTER IV</h2>
+
+<h3>PROSPECTS OF THE LIAR</h3>
+
+
+<p>My theory about the Liar is that it is of no use to scold him or blame
+him. It merely makes him feel superior. He should be looked upon quietly
+and without saying anything as a case of arrested development. What has
+happened to him is that he merely is not quite bright about himself, and
+has failed to see how bright (in the long run) other people are.</p>
+
+<p>When a man lies or does any other wrong thing, his real failure consists
+not in the wrongdoing itself, but in his failure to take pains to focus
+his mind on the facts in himself, and in the people about him, and see
+what it really is that he would wish he had done, say in twenty years.
+It seems to be possible, after a clumsy fashion, to find out by a study
+of ourselves, and of our own lives and of other men's lives, what we
+would wish we had done afterward. Everything we have learned so far we
+have learned by guessing wrong on what we have thought we would want
+afterward. We have gradually guessed what we wanted better. We began our
+lives as children with all sorts of interesting sins or moral guesses
+and experiments. We find there are certain sins or moral experiments we
+almost never use any more because we found that they never worked. We
+had been deceived about them. Most of us have tried lying. Since we were
+very small we have tried in every possible fashion&mdash;now in one way, now
+in another&mdash;to see if lying could not be made to work. By far the
+majority of us, and all of us who are the most intelligent, are not
+deceived now by our desire to tell lies. Perhaps we have not learned
+that all lies do not pay. A child tells a lie at first as if a lie had
+never been thought of be<a name="Page_108" id="Page_108"></a>fore. It is as if lying had just been invented,
+and he had just thought what a great convenience it was, and how many
+things there were that he could do in that way. He discovers that the
+particular thing he wants at the moment, he gets very often by lying.
+But the next time he lies, he cannot get anything. If he keeps on lying
+for a long time, he learns that while, after a fashion, he is getting
+things, he is losing people. Finally, he finds he cannot even get
+things. Nobody believes in him or trusts him. He cannot be efficient. He
+then decides that being trusted, and having people who feel safe to
+associate with him and to do business with him, is the thing he really
+wants most; and that he must have first, even if it is only a way to get
+the other things he wants. It need not be wondered that the Trusts,
+those huge raw youngsters of the modern spirit, have had to go through
+with most of the things other boys have. The Trusts have had to go
+through, one after the other, all their children's diseases, and try
+their funny little moral experiments on the world. They thought they
+could lie at first. They thought it would be cunning, and that it would
+work. They did not realize at once that the bigger a boy you were, even
+if you were anonymous, the more your lie showed and the more people
+there were who suffered from it who would be bound sooner or later to
+call you to account for it.</p>
+
+<p>The Trusts have been guessing wrong on what they would wish they had
+done in twenty years, and the best of them now are trying to guess
+better. They are trying to acquire prestige by being far-sighted for
+themselves and far-sighted for the people who deal with them, and are
+resting their policy on winning confidence and on keeping faith with the
+people.</p>
+
+<p>They not only tried lying, like all young children, but they tried
+stealing. For years the big corporations could be seen going around from
+one big innocent city in this country to another, and standing by
+quietly and without saying a word, putting the streets in their pockets.</p>
+
+<p>But no big corporation of the first class to-day would begin <a name="Page_109" id="Page_109"></a>its
+connection with a city in this fashion. Beginning a permanent business
+relation with a customer by making him sorry afterward he has had any
+dealings with you, has gone by as a method of getting business in
+England and America.</p>
+
+<p>One of our big American magazines not long ago, which had gained
+especially high rates from its advertisers because they believed in it,
+lied about its circulation. The man who was responsible was not
+precisely sure, gave nominal figures in round numbers, and did what
+magazines very commonly did under the circumstances; but when the
+magazine owner looked up details afterward and learned precisely what
+the circulation was for the particular issue concerned, he sent out
+announcements to every firm in the country that had anything in the
+columns of that issue, saying that the firm had lied, and enclosing a
+check for the difference in value represented. Of course it was a good
+stroke of business, eating national humble pie so, and it was a cheap
+stroke of business too, doing some one, sudden, striking thing that no
+one would forget. Not an advertisement could be inserted and paid for in
+the magazine for years without having that action, and the prestige of
+that action, back of it. Every shred of virtue there was in the action
+could have been set one side, and was set one side by many people,
+because it paid so well. Every one saw suddenly, and with a faint breath
+of astonishment, how honesty worked. But the main point about the
+magazine in distinction from its competitors seems to have been that it
+not merely saw how honesty worked, but it saw it first and it had the
+originality, the moral shrewdness and courage, to put up money on it. It
+believed in honesty so hard that suddenly one morning, before all the
+world, it risked its entire fortune on it. Now that it has been done
+once, the new level or standard of candour may be said to have been
+established which others will have to follow. But it does not seem to me
+that the kind of man who has the moral originality to dare do a thing
+like this first need ever have any serious trouble with competitors. In
+the last analysis, in the competition of modern <a name="Page_110" id="Page_110"></a>business to get the
+crowd, the big success is bound to come to men in the one region of
+competition where competition still has some give in it&mdash;the region of
+moral originality. Other things in competition nowadays have all been
+thought of except being good. Any man who can and will to-day think out
+new and unlooked-for ways of being good can get ahead, in the United
+States of practically everybody.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_111" id="Page_111"></a>CHAPTER V</h2>
+
+<h3>PROSPECTS OF THE BULLY</h3>
+
+
+<p>The stage properties that go with a bully change as we grow older. When
+one thinks of a bully, one usually sees a picture at once in one's mind.
+It is a big boy lording it over a little one, or getting him down and
+sitting on him.</p>
+
+<p>Everybody recognizes what is going on immediately, pitches in nobly and
+beautifully, and licks the big boy.</p>
+
+<p>The trouble with the bully in business has been that he is not so simple
+and easy to recognize. He is apt to be more or less anonymous and
+impersonal, and it is harder to hit him in the right place.</p>
+
+<p>But when one thinks of it perhaps this pleasant and inspiring duty is
+not so impracticable as it looks, and is presently to be attended to.</p>
+
+<p>Any man who relies, in getting what he wants, on being big instead of
+being right, is a bully.</p>
+
+<p>Modern business is done over a wide area, with thousands of persons
+looking on, and for a long time and with thousands of people coming
+back. The man who relies on being big instead of being right, and who
+takes advantage of his position instead of his inherent superiority, is
+soon seen through. His customers go over to the enemy. A show of force
+or a hold-up works very well at the moment. Being bigger may be more
+showy than being right, and it may down the Little Boy, but the Little
+Boy wins the crowd.</p>
+
+<p>Business to-day consists in persuading crowds.</p>
+
+<p>The Little Boy can prove he is right. All the bully can prove is that he
+is bigger.</p>
+
+<p><a name="Page_112" id="Page_112"></a>The Liar in Business is already going by.</p>
+
+<p>Now it is the turn of the bully.</p>
+
+<p>Not long ago a few advertisers in a big American city wanted unfairly
+low rates for advertisements and tried to use force with the newspapers.
+Three or four of the biggest shops combined and gave notice that they
+would take their advertising away unless the rates came down. After a
+little, they drew in a few other lines of business with them, and
+suddenly one morning five or six full pages of advertisements were
+withdrawn from every newspaper in the city. The newspapers went on
+publishing all the news of the city except news as to what people could
+buy in department stores, and waited. They made no counter-move of any
+kind, and said nothing and seven days slipped past. They held to the
+claim that the service they performed in connecting the great stores
+with the people of the city was a real service, that it represented
+market value which could be proved and paid for. They kept on for
+another week publishing for the people all the news of the city except
+the news as to how they could spend their money. They wondered how long
+it would take the great shops with acres of things to sell to see how it
+would work not to let anybody know what the things were.</p>
+
+<p>The great shops tried other ways of letting people know. They tried
+handbills, a huge helpless patter of them over all the city. They used
+billboards, and posted huge lists of items for people to stop and read
+in the streets, if they wanted to, while they rushed by. For three whole
+weeks they held on tight to the idea that the newspapers were striking
+employees of department stores. One would have thought that they would
+have seen that the newspapers were the representatives of the
+people&mdash;almost the homes of the people&mdash;and that it would pay to treat
+them respectfully. One would have thought they would have seen that if
+they wanted space in the homes of the people&mdash;places at their very
+breakfast tables&mdash;space that the newspapers had earned and acquired
+there, they would <a name="Page_113" id="Page_113"></a>have to pay their share of what it had cost the
+newspapers to get it.</p>
+
+<p>One would have thought that the department shops would have seen that
+the more they could make the newspapers prosper, the more influence the
+newspapers would have in the homes of the people, and the more business
+they could get through them. But it was not until the shopowners had
+come down and gazed day after day on the big, white, lonely floors of
+their shops that they saw the truth. Crowds stayed away, and proved it
+to them. Namely: a store, if it uses a great newspaper, instead of
+having a few feet of show windows on a street for people to walk by,
+gets practically miles of show windows for people&mdash;in their own
+houses&mdash;sells its goods almost any morning to the people&mdash;to a whole
+city&mdash;before anybody gets up from breakfast&mdash;has its duties as well as
+its rights.</p>
+
+<p>Of course, when the shopkeepers really saw that this was what the
+newspapers had been doing for them, they wanted to do what was right,
+and wanted to pay for it. One would have thought, looking at it
+theoretically, that the department stores in any city would have
+imagination enough to see, without practically having to shut their
+stores up for three weeks, what advertising was worth. But if great
+department stores do not have imagination to see what they would wish
+they had done in twenty years, in one year, or three weeks, and have to
+spell out the experience morning by morning and see what works, word by
+word, they do learn in the end that being right works, and that bullying
+does not. Gradually the level or standard of right in business is bound
+to rise, until people have generally come to take the Golden Rule with
+the literalness and seriousness that the best and biggest men are
+already taking it. Department stores that have the moral originality and
+imagination to guess what people would wish they had bought of them and
+what they would wish they had sold to them afterward are going to win.
+Department stores that deal with their customers three or four years
+ahead are the ones that win first.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_114" id="Page_114"></a>CHAPTER VI</h2>
+
+<h3>GOODNESS AS A CROWD-PROCESS</h3>
+
+
+<p>The basis of successful business is imagination about other people. The
+best way to train one's imagination about other people is to try
+different ways of being of service to them. Trying different ways of
+merely getting money out of them does not train the imagination. It is
+too easy.</p>
+
+<p>Business is going to be before long among the noblest of the
+professions, because it takes the highest order of imagination to
+succeed in it. Goodness is no longer a Sunday school. The whole world,
+in a rough way, is its own Sunday school.</p>
+
+<p>To have the most brains render the most service&mdash;render services people
+had never dreamed of before.</p>
+
+<p>Why bother to tell people to be good? It bores us. It bores them.
+Presently we will tell them over our shoulders, as we go by, to use
+their brains. Goodness is a by-product of efficiency.</p>
+
+<p>Being good every day in business stands in no need of being stood up
+for, or apologized for, or even helped. All of these things may be
+expedient and human and natural, because one cannot help being
+interested in particular people and in a particular generation; but they
+are not really necessary to goodness. It is only when we are tired, or
+when we only half believe in it, that we feel to-day that goodness needs
+to be stood up for. In a day when men make vast crowds of things, so
+that the things are seen everywhere, and when the things are made to
+stand the test of crowds&mdash;crowds of days, or crowds of years&mdash;and when
+they make them for crowds of people, goodness does not need scared and
+helpful people defending it. <a name="Page_115" id="Page_115"></a>I have seen that goodness is a thing to be
+sung about like a sunset. I have seen that goodness is organic, and
+grounded in the nature of things and in the nature of man. I have seen
+that being good is the one great adventure of the world, the huge daily
+passionate moral experiment of the human heart&mdash;that all men are at work
+on it, that goodness is an implacable crowd process, and that nothing
+can stop it.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_116" id="Page_116"></a>CHAPTER VII</h2>
+
+<h3>THOUGHTS ON BEING IMPROVED BY OTHER PEOPLE</h3>
+
+
+<p>But Fate has so arranged our lives that we all have to live cooped up in
+one particular generation. Living in all of them, especially the ages
+just ahead, and seeing as one looks out upon them how goodness wins, may
+be well enough when one is tired or discouraged and is driven to it, but
+in the meantime all the while we are living in this one. The faces of
+the people we know flit past us; the gaunt, grim face of the crowd
+haunts us&mdash;the crowd that will slip softly off the earth very soon and
+drop into the Darkness&mdash;a whole generation of it, without seeing how
+things are coming out; and there is something about the streets, about
+the look of women as they go by, something about the faces of the little
+children, that makes one wish goodness would hurry. One cannot think
+with any real pleasure of goodness as a huge, slow, implacable moral
+glacier, a kind of human force of gravity, grinding out truths and
+grinding under people, generation after generation, down toward some
+vast, beautiful, happy valley with flowers and children in it and
+majestic old men thousands of years away. One wishes goodness would
+hurry. We are not content, some of us, with having the good people climb
+over the so-called evil ones and gain the supremacy of the world, and
+all because the evil people do not see what they really want to do or
+would have wished they had done afterward. We want the evil ones, so
+called, to see what they really want now. We cannot help believing that
+there is some way of attracting their attention to what they really want
+now.</p>
+
+<p>I have seen, or seemed to see, in my time that there is almost <a name="Page_117" id="Page_117"></a>no limit
+to what people can do if they can get their own attention, or if some
+person or some event will happen by that can get their attention for
+them.</p>
+
+<p>Paralytics jumped from their beds at the time of the San Francisco
+earthquake and ran for blocks. The whole earth had to shake them in
+order to get their attention; but it did it, and they saw what it was
+they wanted, and they ran for it at once, whether they were paralytics
+or not. In the fire that followed the earthquake, people that had been
+sick in bed for weeks were seen, scores of them, dragging their trunks
+through the streets.</p>
+
+<p>I have seen, too, in my time scores of people doing great feats of
+goodness in this way, things that they knew they could not do, dragging
+huge moral trunks after them, or swinging them up on their shoulders. I
+have seen men who thought they were old in their hearts, and who thought
+they were wicked, running like boys, with shouts and cheers, to do
+right. It was all a matter of attention. The question with most of us
+would seem to be: How can one get one's attention to what one would wish
+one had done in twenty years, and how can one get other people's&mdash;all
+the people with whom we are living and working&mdash;to do with us what they
+would wish they had done, in twenty minutes, twenty days, or twenty
+years?</p>
+
+<p>Letting the Crowd be Good, all turns in the long run upon touching the
+imagination of Crowds.</p>
+
+<p>In the last analysis, the coming of the kingdom of heaven, as it has
+been called, is going to be the coming slowly, and from unsuspected
+quarters, of a new piety and of new kinds of saints into the forefront
+of modern life&mdash;saints who can attract attention, saints who can make
+crowds think what they really want.</p>
+
+<p>Using the word in its more special sense, the time has come when it is
+being keenly realized that if goodness is to be properly appreciated by
+crowds, it must be properly advertised.</p>
+
+<p>How can goodness be advertised to Crowds?</p>
+
+<p><a name="Page_118" id="Page_118"></a>Who are the people that can touch the imagination of Crowds?</p>
+
+<p>The best and most suggestive truths that most of us could come to with
+regard to doing right, would come from a study of the people who have
+tried to make us do it. Most of us, if we were asked to name the people
+most prominently connected with the virtues that we have studied and
+wondered about most, would mention, probably, either our parents or our
+preachers. Many of us feel quite expert about parents. We have studied
+vividly, and sometimes with almost a breathless interest, all their
+little ways of getting us to be good, and there is hardly any one who
+has not come to quite definite conclusions of how he should be preached
+to. I have thought it would be not unfruitful to consider in this
+connection either our parents or our preachers. I have decided to
+consider the preachers who try to make me good, because they are a
+little less complicated than parents.</p>
+
+<p>Preachers can only be put into classes in a general way. They often
+overlap, and many of them change over from one class into another every
+now and then on some special subject, or on some special line of
+experience which they have had. But for the most part, at least as
+regards emphasis, preachers may be said to divide off into three
+classes:</p>
+
+<p>Those who tease us to do right.</p>
+
+<p>Those who make us see that doing right, if any one wants to do it, is
+really an excellent thing.</p>
+
+<p>Those who make us want to do it.</p>
+
+<hr />
+
+<p>I never go to hear a second time, if I can help it, a preacher who has
+teased me to do right. I used to hope at first that perhaps a clergyman
+who was teasing people might incidentally slip off the track a minute,
+and say something or see something interesting and alive. But,
+apparently, preachers who do not see that people should not be teased to
+do right, do not see other things, and I have gradually given up having
+hopeful moments <a name="Page_119" id="Page_119"></a>about them. Why, in a world like this, with the right
+and the wrong in it all lying so eloquent and plain and beautiful in the
+lives of the people about us, and just waiting to be uncovered a little,
+waiting to be looked at hard a minute, should audiences be gathered
+together and teased to do right?</p>
+
+<p>If the right were merely to be had in sermons or on paper, it might be
+different. My own experience with the right has been, if I may speak for
+one, that when I get out of the way of the people who are doing it, and
+let the right they are doing be seen by people, everybody wants it. When
+people who are doing right are quietly revealed, uncovered a little
+further by a preacher, everybody envies them, and teasing becomes
+superfluous. People sit in their seats and think of them, and become
+covetous to be like them. If, this very day, all the ministers of the
+world were to agree that, on next Sunday morning at half-past ten
+o'clock, they all with one accord would preach a sermon teasing people
+to be rich, it would not be more absurd, or more pathetic, or more away
+from the point, than it would be to preach a sermon teasing people to be
+good. They want to be good now; they envy the people that they see going
+about the world not leaning on others to be good&mdash;self-poised,
+independent, free, rich, spiritually self-supporting persons.</p>
+
+<p>The men and women that we know may be more or less muddled in their
+minds with philosophy or with theology, or perhaps they are being
+deceived by expediency or being bullied by their environment, but they
+are not wicked; they are out of focus, and what they desire when they go
+to church on Sunday morning is to get a good look at beautiful and
+refreshing things that they want, and for an hour and a half, if
+possible, with slow steadied thought see their own lives in perspective.
+It is a criminal waste of time to get hundreds of people to come into
+church on a Sunday morning and seat them all together in a great room
+where they cannot get out, and then tease them and tell them they ought
+to be good. They knew it before <a name="Page_120" id="Page_120"></a>they came. They are already agreed, all
+of them, that they want to be good. They even want to be good in
+business&mdash;as good as they can afford to. The question is how to manage
+to do it. The thing that is troubling them is the technique. How can
+they be good in their business&mdash;more good than their employers want them
+to be, for instance&mdash;and keep their positions? Doing as one would wish
+one had done afterward, or knowing what one is about, or &quot;being good&quot; as
+it is sometimes called, is a thing that all really clever people have
+agreed upon. They simply cannot manage some of the details&mdash;details like
+time and place, a detail like being good now, for instance, or like
+being good here. It is the more practical things like these that trouble
+people, or they grow mixed in their thoughts about the big goods and the
+little ones&mdash;which shall be first in order of importance or which in the
+order of time. And when one sees that people are really like this in
+their hearts, and when one sees them, all these poor, helpless people,
+sitting cooped up in a church for an hour and a half being teased to be
+good, it is small wonder that it seems, or is coming to seem, to the
+clean-cut morally businesslike men and women we have to-day, a pitiful
+waste of time.</p>
+
+<hr />
+
+<p>I come to the second class of preachers I had in mind with more
+diffidence. My feelings about them are not so simple and rudimentary as
+my feelings about those who have teased me to be good.</p>
+
+<p>Any man who travels about, or who drops into churches wherever he
+happens to be from Sunday to Sunday, is almost sure to find in every
+city of considerable size at least one imperious capable baffling
+clergyman. If one is strictly honest and fair toward him, to say nothing
+of being a well-meant and hopeful human being who is living in the same
+world with him and who feels very imperfect too, finding any serious and
+honest fault with the sermon, or at least laying one's finger upon what
+the fault <a name="Page_121" id="Page_121"></a>is, seems to be almost impossible. One simply comes out of
+the church in a nice, neat little glow of good-will and admiration, and
+with a strange, soothing, happy sense of new, fresh, convenient wisdom.</p>
+
+<p>The only fair way to criticise the preacher who belongs in this class
+seems to be to take ten years for it, go in regularly and get a little
+practice every Sunday. There are preachers who preach so well that the
+only way one can ever find what is the matter with their sermons is to
+sit quietly while they are preaching them, and look around at the
+people. One thinks as one looks around, &quot;These people are what this man
+has done.&quot;</p>
+
+<p>They are the same people they were ten years ago.</p>
+
+<p>I often hear other sermons that are far easier to criticise. They are
+one-sided or narrow, but they make new people.</p>
+
+<p>I might not always like to be in a congregation when a man is preaching
+a sermon that makes new people, because he may be making people or kinds
+of people that at the time at least I do not need to be. But I naturally
+prefer, at least part of the time, a preacher who puts in, before he is
+through, some good work on me. There is a preacher in B&mdash;&mdash; who always
+arouses in me, whenever I am in the city, the same old, curious, hopeful
+feeling about him that this next one more time he is going to get to me,
+that I am going to be attended to. I cannot say how many times I have
+dropped in upon him in his big plain church, seen him with his hushed
+congregation all about him, all listening to him up to the last minute,
+each of them sitting all alone with his own soul, and with him, and with
+the ticking of the clock. And the sermon is always about the same. You
+see him narrowing the truth down wonderfully, ruthlessly, to You. You
+begin to see everything&mdash;to see all the arguments, all the
+circumstances, all the principles. You see them narrowing you down
+grimly, closing in upon you, converging you and all your little, mean
+life, driving you apparently at last into one helpless beautiful corner
+of doing right. You feel while you listen the old sermon-thrill you have
+felt before, a kind of <a name="Page_122" id="Page_122"></a>intellectual joy in God, in the very brains of
+God; you think of how He has arranged right and wrong so cunningly, laid
+them all out so plain and so close beside each other for you to choose
+to be good. Then the benediction is pronounced over you, the sevenfold
+amen dies away over you, and you go home and do as you like.</p>
+
+<p>One sees the sermon for days afterward lying out there in calm and
+orderly memory, all so complete and perfect by itself. There does not
+really seem to be any need of doing anything more to it. It is what
+people mean probably by a &quot;finished sermon.&quot; It is as if goodness had
+been put under a glass globe in a parlour. You go home proud to think of
+it, and proud of course to have such a sermon by you. But you would
+never think of touching such a complete and perfect thing during the
+week the way you would a poorer sermon, disturbing it hopefully or
+mussing it over, trying to work some of it into your own life.</p>
+
+<hr />
+
+<p>So much for the first two types of preachers: the preachers who stand
+before us Sunday morning with goodness placed beside them in a dense
+darkness while they talk, and who tease us to look at it in the darkness
+and to take some; and those who stand, a cold white light all about
+them, and use pointers and blackboards and things&mdash;maps of goodness,
+great charts of what people ought to be like&mdash;and who make one see each
+virtue just where it belongs as a kind of dot, like cities in a
+geography, and who leave us with the pleasant feeling of how sweet and
+reasonable God is, or rather would be if anybody would pay any attention
+to Him.</p>
+
+<hr />
+
+<p>I have already hinted at the qualities of the third class of
+preachers&mdash;those who make me want to be good. They seem to throw
+goodness as upon a screen, some vast screen of the world, <a name="Page_123" id="Page_123"></a>of this real
+world about me. They turn their souls, like still stereopticons, upon
+the faces of men&mdash;men who are like the men and women I know. I go about
+afterward all the week seeing their sermons in the street. Everybody I
+see, everything that comes up Monday, Tuesday, Wednesday, the very
+patterns of the days and nights, of my duties and failures, keep coming
+up, reminding me to be good. I may start in&mdash;I often do&mdash;with such a
+preacher, criticising him, but he soon gets me so occupied criticising
+myself and so lost in wondering how this something that he has and sees
+just beyond us, just beyond him, just beyond me, can be had for other
+people, and how I can have some of it for myself, that I forget to
+criticise. He searches my soul, makes me a new being in my presence
+before my eyes&mdash;that is, a new being toward some one subject, or some
+one possibility in the world. He helps me while in his presence to
+accomplish the supreme thing that one man can ever do for another. He
+helps me to get my own attention. He makes me see a set of particular
+things that I immediately, before his next sentence, am trying to find
+means to do. He does not attract my attention toward what he wants, like
+a preacher who teases; nor does he attract my attention to what God
+wants, like the preacher with the charts of goodness. He succeeds in
+attracting and holding down my attention to what I really want for
+myself or others, and to what I propose to get.</p>
+
+<p>The imagination of crowds is convinced only by men who have real genius
+for expression, for making word-pictures of real things, men who have
+what might be called moving-picture minds, and who are so picturesque
+and vivid that when they talk to people about goodness they have seen,
+everybody feels as if they had been there. It has to be admitted that
+this type of preacher, who has a kind of genius, and has developed an
+art form for expressing goodness in words, is necessarily an exceptional
+man. And it is unreasonable and unfair in the public to expect a man to
+get up in the pulpit and, with no costume and no accessories, merely
+with a kind of <a name="Page_124" id="Page_124"></a>shrewd holiness or divination into human nature, present
+goodness so that we seem to be there. It is small wonder that a man who
+finds he is expected to be a kind of combination of biograph, brother,
+spiritual detective, and angel all in one, in order to do his work
+successfully has days of feeling that he has joined the ranks of The
+Impossible Profession.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_125" id="Page_125"></a>CHAPTER VIII</h2>
+
+<h3>MAKING GOODNESS HURRY</h3>
+
+
+<p>Perhaps it has leaked out to those who have been following these pages
+thus far, that I am merely at best, if the truth were known, a kind of
+reformed preacher.</p>
+
+<p>I admit it. Many other people are. We began, owing to circumstances,
+with the idea of getting people to take up goodness by talking about it.</p>
+
+<p>But we have grown discouraged in talking to people about goodness. More
+and more, year by year, we have made up our minds, as I have hinted, to
+lie low and to keep still and show them some.</p>
+
+<p>And I can only say it again, as I have said it before, if everybody in
+the world could know my plumber or pay a bill to him, the world would
+soon begin, slowly but surely, to be a very different place.</p>
+
+<p>The first time I saw B&mdash;&mdash; I had asked him to come over to arrange with
+regard to putting in new waterpipes from the street to my house. The old
+ones had been put in no one could remember how many years before, and
+the pressure of water in the house, apparently from rust in the pipes,
+had become very weak. After a minute's conversation I at once engaged
+B&mdash;&mdash; to put in the new and larger pipes, and he agreed to dig open the
+trench (about two hundred feet long, and three feet deep) and put the
+pipes in the next day for thirty-five dollars. The next morning he
+appeared as promised, but, instead of going to work, he came into my
+study, stood there a moment before my eyes, and quietly but firmly threw
+himself out of his job!</p>
+
+<p><a name="Page_126" id="Page_126"></a>There was no use in spending thirty-five dollars, he said. He had gone
+to the City Water Works Office and told them to look into the matter and
+see if the connection they had put in at the junction of my pipe with
+the main in the street did not need attention. They had found that a new
+connection was necessary. They would see that a new one was put in at
+once. They were obliged to do it for nothing, he said; and then,
+slipping (figuratively speaking) thirty-five dollars into my pocket, he
+bowed gravely and was gone.</p>
+
+<p>B&mdash;&mdash; knew absolutely and conclusively (as any one would with a look)
+that I was not the sort of person who would ever have heard of that
+blessed little joint out in the street, or who ever would hear of it or
+who would know what to do with it if he did.</p>
+
+<hr />
+
+<p>Sometimes I sit and think of B&mdash;&mdash; in church, or at least I used to,
+especially when his bill had just come in. It was always a pleasure to
+think of paying one of B&mdash;&mdash;'s bills&mdash;even if it was sometimes a
+postponed one. You always knew, with B&mdash;&mdash;, that he had made that bill
+out to you as if he had been making out a bill to himself.</p>
+
+<p>Not such a bad thing to think about during a sermon.</p>
+
+<p>I do not deny that I do lose a sentence now and then in sermons; and
+while, as every one knows, the sermons I have been provided with in the
+old stone church have been of a rare and high order, there have, I do
+acknowledge, been bad moments&mdash;little sudden bare spots or streaks of
+abstraction&mdash;and I do not deny that there have been times when I could
+not help feeling, as I sat listening, like sending around Monday morning
+to the parsonage&mdash;my plumber. One could not help thinking what Dr. &mdash;&mdash;
+if he once got started on a plumber like B&mdash;&mdash; (had had him around
+working all the week during a sermon) could do with him.</p>
+
+<p>I have a shoemaker, too, who would help most ministers. <a name="Page_127" id="Page_127"></a>I imagine he
+would point up their sermons a good deal&mdash;if they had his shoes on.</p>
+
+<p>Perhaps shoes and pipes and things like these will be looked upon soon
+to-day as constituting the great, slow, modest, implacable spiritual
+forces of our time.</p>
+
+<p>At all events, this is the most economical, sensible, thorough way (when
+one thinks of it) that goodness can be advertised.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_128" id="Page_128"></a>CHAPTER IX</h2>
+
+<h3>TOUCHING THE IMAGINATION OF CROWDS</h3>
+
+
+<p>A man's success in business to-day turns upon his power of getting
+people to believe he has something that they want.</p>
+
+<p>Success in business, in the last analysis, turns upon touching the
+imagination of crowds. The reason that preachers in this present
+generation are less successful in getting people to want goodness than
+business men are in getting them to want motor-cars, hats, and pianolas,
+is that business men as a class are more close and desperate students of
+human nature, and have boned down harder to the art of touching the
+imaginations of crowds.</p>
+
+<p>When one considers what it is that touches a crowd's imagination and how
+it does it, one is bound is admit that there is not a city anywhere
+which has not hundreds of men in it who could do more to touch the
+imagination of crowds with goodness than any clergyman could. A man of
+very great gifts in the pulpit, a man of genius, even an immortal
+clergyman, could be outwitted in the art of touching the imagination of
+crowds with goodness by a comparatively ordinary man in any one of
+several hundred of our modern business occupations.</p>
+
+<p>There is a certain nation I have in mind as I write, which I do not like
+to call by name, because it is struggling with its faults as the rest of
+us are with ours. But I do not think it would be too much to say that
+this particular nation I have in mind&mdash;and I leave the reader to fill in
+one for himself, has been determined in its national character for
+hundreds of years, and is being determined to-day&mdash;every day, nearly
+every minute of every day, except when all the people are asleep&mdash;by a
+certain personal habit that the people have. I am persuaded that this
+<a name="Page_129" id="Page_129"></a>habit of itself alone would have been enough to determine the fate of
+the nation as a third-rate power, that it would have made it always do
+things with small pullings and haulings, in short breaths, and
+hand-to-mouth insights&mdash;a little jerk of idealism one day, and a little
+jerk of materialism the next&mdash;a kind of national palavering, and
+see-sawing and gesturing, and talking excitedly and with little
+flourishes. It is a nation that is always shrugging its shoulders, that
+almost never seems to be capable of doing a thing with fine directness,
+with long rhythms of purpose or sustained feeling; and all because every
+man, woman, and child in the country&mdash;scores of generations of them for
+hundreds of years&mdash;has been taught that the great spiritual truth or
+principle at the bottom of correctly and beautifully buying a turnip is
+to begin by saying that you do not want a turnip at all, that you never
+eat turnips, and none of your family, and that they never would. The
+other man begins by pointing out that he is never going to sell another
+turnip as long as he lives, if he can help it. Gradually the facts are
+allowed to edge in until at last, and when each man has taken off God
+knows how much from the value of his soul, and spent two shillings'
+worth of time on keeping a halfpenny in his pocket, both parties
+separate courteously, only to carry out the same spiritual truth on a
+radish perhaps or a spool of thread, or it may be even a house and lot,
+or a battleship, or a war, or a rumour of a war, with somebody.</p>
+
+<p>The United States, speaking broadly, is not like this. But it might have
+been.</p>
+
+<p>In the United States some forty years ago, being a new country, and
+being a country where everything a man did was in the nature of things,
+felt to be a first experiment, everybody felt democratic and
+independent, and as if he were making the laws of the universe just for
+himself as he went along.</p>
+
+<p>There was a period of ten years or so in which every spool of thread and
+bit of dress goods&mdash;everything that people wore on their bodies or put
+in their months, and everything that <a name="Page_130" id="Page_130"></a>they read, came up and had to be
+considered as an original first proposition, as if there never had been
+a spool of thread before, as if each bit of dress goods was, or was
+capable of being, a new fresh experiment, with an adventurous price on
+it; and before we knew it a moral nagging and edging and hitching had
+set in, and was fast becoming in America an American trait, and fixing
+itself by daily repetition upon the imagination of the people.</p>
+
+<p>The shopping of a country is, on the whole, from a psychologist's point
+of view, the most spiritual energy, the most irrevocable, most
+implacable meter there can ever be of the religion a country really has.</p>
+
+<p>There was no clergyman in America who could have made the slightest
+impression on this great national list or trend of always getting things
+for less than they were worth&mdash;this rut of never doing as one would be
+done by. What was there that could be done with an obstinate, pervasive,
+unceasing habit of the people like this?</p>
+
+<p>What was there that could be done to touch the imagination of the crowd?</p>
+
+<p>Six thousand women a day were going in and out of A.T. Stewart's great
+store on Broadway at that time. A.T. Stewart announced to New York
+suddenly in huge letters one day, that from that day forward there
+should be one price for everything sold in his store, and that that
+price would be paid for it by everybody.</p>
+
+<p>A.T. Stewart's store was the largest, most successful, original, and
+most closely watched store in America.</p>
+
+<p>The six thousand women became one thousand.</p>
+
+<p>Then two thousand. Some of them had found that they finished their
+shopping sooner; the better class of women, those whose time was worth
+the most, and whose custom was the largest, gradually found they did not
+want to shop anywhere else. The two thousand became three thousand, four
+thousand, six thousand, ten thousand, twelve thousand.</p>
+
+<p><a name="Page_131" id="Page_131"></a>Other department stores wanted the twelve thousand to come to them. They
+announced the one price.</p>
+
+<p>Hardware stores did it. Groceries announced one price. Then everybody.</p>
+
+<p>Not all the clergymen in America, preaching every Sunday for months,
+could have done very much in the way of seriously touching the
+imagination of the crowd on the moral unworthiness, the intellectual
+degradation, the national danger of picking out the one thing that
+nearly all the people all do, and had to do, all day, every day, and
+making that thing mean, incompetent, and small. No one had thought out
+what it would lead to, and how monstrous and absurd it was and would
+always be to have a nation have all its people taking every little thing
+all day, every day, that they were buying, or that they were
+selling&mdash;taking a spool of thread, for instance&mdash;and packing it, or
+packing their action with it, as full of adulterated motives and of
+fresh and original ways of not doing as they would be done by as they
+could think up&mdash;a little innocent spool of thread&mdash;wreaking all their
+sins and kinds of sins on it, breaking every one of the ten commandments
+on it as an offering....</p>
+
+<p>It was A.T. Stewart, a very ordinary-looking, practical man in a plain,
+everyday business, who arrested the attention of a nation and changed
+the habit of thought and trend of mind of a great people, and made them
+a candid, direct people, a people that went with great sunny prairies
+and high mountains, a yea and nay people, straightforward, and free from
+palavering forever. A.T. Stewart was accustomed, in his own personal
+dealings from day to day, to cut people short when they tried to heckle
+with him. He liked to take things for granted, drive through to the
+point, and go on to the next one. This might have ended, of course, in a
+kind of <i>cul de sac</i> of being a merely personal trait in a clean-cut,
+manful, straightforward American gentleman; and if Stewart had been a
+snob or a Puritan, or had felt superior, or if he had thought other
+people&mdash;the great <a name="Page_132" id="Page_132"></a>crowds of them who flocked through his store&mdash;could
+never expect to be as good as he was, nothing would ever have come of
+it.</p>
+
+<p>It is not likely that he was conscious of the long train of spiritual
+results he had set in motion; of the way he had taken the habit of mind,
+the daily, hourly psychology of a great people, and had wrought it
+through with his own spirit; or of the way he had saved up, and set
+where it could be used, everyday religion in America, and had freed the
+business genius of a nation for its most characteristic and most
+effective self-expression.</p>
+
+<p>He merely was conscious that he could not endure palavering in doing
+business himself, and that he would not submit to being obliged to
+endure it, and he believed millions of people in America were as
+clean-cut and straightforward as he was.</p>
+
+<p>And the millions of people stood by him.</p>
+
+<p>Perhaps A.T. Stewart touched the imagination of the crowd because he had
+let the crowd touch his and had seen what crowds, in spite of
+appearances, were really like.</p>
+
+<p>The enterprise of touching the imagination of the crowd with goodness,
+which is being conducted every day on an enormous scale around us, has
+to be carried on, like all huge enterprises, by men who are in a large
+degree unconscious of it. There are few department stores in England or
+America that would expect to be called pious, but if one is deeply and
+obstinately interested in the Golden Rule, and in getting crowds of
+people to believe in it at a time, it is impossible not to think what
+sweeps of opportunity department stores would have with it&mdash;with the
+Golden Rule. With thousands of people flowing in and out all the week,
+and with hundreds of clerks to attend to it, eight hours a day, there
+would hardly seem to be any limit to what such a store could do in
+making the Golden Rule a direct, a pointed and personal thing, a thing
+that could not be evaded and could not be forgotten by thousands of
+people. The same people all going in and out of department stores, vast
+<a name="Page_133" id="Page_133"></a>congregations of them, eight hours a day, which ministers can only get
+at in small lots, three hundred or so, twenty minutes a week, and can
+only get at with words even then&mdash;all of them being convinced in terms
+they understand, and in terms they keenly feel, convinced in hats that
+they will see over and over again, convinced in velvets that they are
+going to put on and off for years, in laces, in waistcoats, shoes, in
+dining-room chairs, convinced in the very underclothes next to their
+skins, the clothes they sleep in all night, in the very plates on which
+they eat, while all the time they keep remembering, or being reminded,
+just how the things were bought, and just what was claimed for them and
+what was not claimed for them, and thinking how the claims came true or
+how they did not.</p>
+
+<hr />
+
+<p>I just saw lying on the table as I came through the hall a moment ago a
+hat which (out of all the long rows of hats I can see faintly reaching
+across the years) will always be to me a memorable hat. I am free to say
+that, after all the ladies it has been taken off to, my great memory of
+that hat is now and always will be, as long as I live, the department
+store at which I bought it, and the things the department store, before
+I got through with it, managed to make the hat say.</p>
+
+<p>I had been in the store the day before and selected, in broad daylight,
+with a big mirror staring me out of countenance, a hat which was a
+quarter of a size too large. To clinch the matter, I had ordered four
+ventilating holes to be punched in it, and had it sent to my rooms to be
+my hat&mdash;implacably my hat as I supposed, for better for worse, for
+richer for poorer&mdash;always. The next morning, after standing before a
+mirror and trying hopefully for a few minutes to see if I could not look
+more intelligent in the hat, I returned to the store firmly. I had made
+up my mind that I would keep from looking the way that that hat made me
+look, at any cost. The store was not responsible according to the letter
+either for the hat or for the <a name="Page_134" id="Page_134"></a>way I looked in it. I had deliberately
+chosen it, looked at myself in cold blood in it, had those dreadful,
+irremovable, eternal air-holes dug into it. I would buy a new one. I
+jumped into a cab, and a moment after I arrived I found myself before
+the clerk from whom I had bought it, with a new one on my head, and was
+just reaching into my pocket for my purse when, to my astonishment, I
+heard, or seemed to hear, the great Department Store Itself, in the
+gentle accents of a young man with a yellow moustache, saying: &quot;I'm
+sorry&quot;&mdash;all seven storys of it gathering itself up softly, apparently,
+and saying &quot;I'm sorry!&quot; The young man explained that he was afraid the
+hat was wrong the day before, and thought he ought to have told me so,
+that the store would not want me to pay for the mistake.</p>
+
+<p>I came home a changed man. I had been hit by the Golden Rule before in
+department stores, but always rather subtly&mdash;never with such a broad,
+beautiful flourish! I made some faint acknowledgment, I have forgotten
+what, and rushed out of the store.</p>
+
+<p>But I have never gone past the store since, on a 'bus, or in a taxi, or
+sliding through the walkers on the street, but I have looked up to
+it&mdash;to its big, quiet windows, its broad, honest pillars fronting a
+world.</p>
+
+<p>I take off my hat to it.</p>
+
+<p>But it gave me more than a hat.</p>
+
+<p>I think what a thousand department stores, stationed in a thousand
+places on this old planet, could do in touching the imagination of the
+world&mdash;every day, day by day, cityfuls at a time.</p>
+
+<p>I had found a department store that had absolutely identified itself
+with my interests, that could act about a hat the way a wife would&mdash;a
+department store that looked forward to a permanent relation with me&mdash;a
+great live machine that could be glad and sorry&mdash;that really took me in,
+knew how I felt about things, cared how I looked as I walked down the
+street. Sometimes I think of the poor, wounded, useless thing I took
+<a name="Page_135" id="Page_135"></a>back to them, those pitiless holes punched in it&mdash;just where no one
+else would ever have had them. I am human. I always feel about the
+store, that great marble and glass Face, when I go by it now as if, in
+spite of all the difficulties, it wanted me&mdash;to be beautiful! I at least
+feel and know that the people who were the brain, the daily moving
+consciousness behind the face&mdash;wanted me to be a becoming customer to
+them. They did not want to see me coming in, if it could possibly be
+helped, in that hat any more!</p>
+
+<hr />
+
+<p>I have told this little history of a gray hat, not because it is in any
+way extraordinary, but because it is not. The same thing, or something
+quite like it, expressing the same spirit, might have happened in any
+one of the best hundred department stores in the world.</p>
+
+<p>Most people can remember a time, only a very little while ago, when
+clerks in our huge department stores or selling machines were not
+expected to be people who would think of things like this to do, or who
+would know how, or who would think to consider them good business if
+they did.</p>
+
+<p>The department store that based its success on selecting clerks of a
+high order of human insight, that paid higher wages to its clerks for
+their power of being believed in, for their personal qualities and their
+shrewdness in helping people and a gift for discovering mutual interests
+with everybody and for founding permanent human relations with the
+public, had not been thought of a little while ago.</p>
+
+<p>All that had been thought of was the appearance of these things. It was
+an employer's business, speaking generally, to get all he could out of
+his clerks and have them get as little as possible out of him. It was
+their business in their turn to get as much money out of the public as
+they could get, and to give the public as little in return as they
+dared.</p>
+
+<p>The type of employer who liked to do business in this way, <a name="Page_136" id="Page_136"></a>and who
+believed in it, crowed over the world nearly everywhere as the Practical
+Man. And for the time being certainly it has to be admitted that he
+seemed the most successful. Naturally there came to be a general
+impression among the people that only certain lower orders of life and
+character could be employed, or could stand being employed, in the great
+department stores.</p>
+
+<p>I used often to go into &mdash;&mdash;'s. Everybody remembers it. I went in, as a
+rule, in a helpless, waiting, married way, and as a mere attach&eacute; of the
+truly wise and good. All I ever did or was expected to do was to stand
+by and look wise and discriminating a minute about dress goods, when
+spoken to. I used to put in my time looking behind the counters&mdash;all
+those busy, pale, yellow-lighted people in little holes or stalls trying
+to be human and natural in that long, low, indoor street of theirs,
+crowds of women staring by them and picking at things. Always that
+moving sidewalk of questions&mdash;that dull, eager stream of consciousness
+sweeping by. No sunlight&mdash;just the crowds of covetousness and
+shrewdness. I used to wonder about the clerks, many of them, and what
+they would be like at home or under an apple tree or each with a bit of
+blue sky to go with them. They used to seem in those days, as I looked,
+mostly poor, underground creatures living in a sort of Subway of Things
+in a hateful, hard, little world of clothes, each with his little study
+or trick or knack of appearances, standing there and selling people
+their good looks day after day at so much a yard.</p>
+
+<p>To-day, in a hundred cities one can go into department shops where one
+would get, standing and looking on idly, totally different impressions.
+There are hundreds of thousands of young men and women who have made
+being a clerk a new thing in the world. The public has already had its
+imagination touched by them, and is beginning to deal with clerks, as a
+class, on a different level.</p>
+
+<p>This has been brought to pass because the employer has been <a name="Page_137" id="Page_137"></a>thought of,
+or has thought of himself, who engages and pays for in clerks the
+highest qualities in human nature that he can get. He picks out and puts
+in power, and persuades to be clerks, people who would have felt
+superior to it in days gone by&mdash;men and women who habitually depend for
+their efficiency in showing and selling goods upon their more generous
+emotions and insights, their imaginations about other people. They
+gather in their new customers, and keep up their long lists of old and
+regular customers, through shrewd visions of service to people, and
+through a technical gift for making the Golden Rule work.</p>
+
+<p>When one looks at it practically, and from the point of view of all the
+consequences, a bargain is the most spiritual, conclusive, most
+self-revealing experience that people can have together. Every bargain
+is a cross-section in three tenses of a man. A bargain tells everything
+about people&mdash;who they are, and what they are like. It also tells what
+they are going to be like unless they take pains; and it tells what they
+are not going to be like too sometimes, and why.</p>
+
+<p>The man who comes nearest in modern life to being a Pope, is the man who
+determines in what spirit and by what method the people under him shall
+conduct his bargains and deal with his customers. &mdash;&mdash;, at the head of
+his department store, has a parish behind his counters of twenty-five
+hundred men and women. He is in the business of determining their
+religion, the way they make their religion work, eight hours a day, six
+days a week. He seems to me to be engaged in the most ceaseless, most
+penetrating, most powerful, and most spiritual activity of the world. He
+is really getting at the imaginations of people with his idea of
+goodness. If he does not work his way through to a man's imagination one
+minute or one day, he does the next. If he cannot open up a man's
+imagination with one line of goods, he does it with another. If he
+cannot make him see things, and do as he would be done by, with one kind
+of customer, another is moved in front of him presently, and another,
+and another&mdash;the man's inner substance is being attacked and changed
+nearly <a name="Page_138" id="Page_138"></a>every minute every day. There is nothing he can do, or keep from
+doing, in which his employer's idea of goodness does not surround,
+besiege, or pursue him. Every officer of the staff, every customer who
+slips softly up to the counter in front of him makes him think of the
+Golden Rule in a new way or in some shading of a new way&mdash;confronts him
+with the will, with the expectation, with the religion of his employer.</p>
+
+<p>In &mdash;&mdash;'s store (where I looked in a moment yesterday) one thousand of
+the two thousand five hundred clerks are men. If I were a minister
+wondering nearly every day how to work in for my religion a fair chance
+at men, I should often look wistfully from over the edge of my pulpit, I
+imagine, to the head of &mdash;&mdash;'s department store, sitting at that quiet,
+calm, empty looking desk of his in his little office at the top of his
+big building in &mdash;&mdash; Street, with nothing but those little six or seven
+buttons he softly puts his thumbs on connecting him with a thousand
+men.</p>
+
+<p>And he does not even need the buttons. Every man knows and feels,
+personally and intimately, what the man at the desk is asking him to do
+with a particular customer who stands before him at the moment. As soon
+as the customer is there, the man at the desk practically is there too.
+His religion works by wireless, and goes automatically, and as from a
+huge stored-up reservoir, to all that happens in the place. He makes
+regularly with his idea of goodness anywhere from twenty to sixty
+pastoral calls (with every sale they make) on a thousand men a day. He
+is not dependent, as the ordinary minister often is, on their dying, or
+on their babies, or on their wives, for a chance to get at men with his
+religion.</p>
+
+<p>If I wanted to take a spiritual census of modern civilization and get at
+the actual scientific facts, what we would have to call, probably the
+foot-tons of religion in the world to-day, I would not look for them in
+the year-books of the churches, I would get them by going about in the
+great department stores, by moving among the men and women in them day
+after day, <a name="Page_139" id="Page_139"></a>and standing by and looking on invisibly. Like a shadow or a
+light I would watch them registering their goodness daily, hourly, on
+their counters, over their counters, measuring out their souls before
+God in dress goods, shoes, boas, hats, silk, and bread and butter!</p>
+
+<p>This may not be true of the Orient, but it is true, and getting to be
+more true every day, of Europe and America.</p>
+
+<p>It is especially true of America. In the things which we borrow in
+America, we are far behind the rest of the world. It is to the things
+that we create, that we must look alone, for our larger destiny, and our
+world-service.</p>
+
+<p>Naturally, in so far as civilization is a race of borrowing, nations
+like England and France and Germany a few hundred miles apart from one
+another, set the pace for a nation that is three thousand miles away
+from where it can borrow, like the United States. It is a far cry from
+the land of the Greeks with their still sunny temples and dreams, and
+from England with its quiet-singing churches, to New York with its
+practical sky-scraping hewing prayer!</p>
+
+<p>New York&mdash;scooping its will out of the very heavens!</p>
+
+<p>New York&mdash;the World's last, most stern, perhaps most manful prayer of
+all&mdash;half-asking and half-grasping out of the hand of God!</p>
+
+<p>Here is America's religion! Half afraid at first, half glad, slowly,
+solemnly triumphant, as on the edge of an abyss, I have seen America's
+religion! I have seen my brother Americans hewing it out&mdash;day by day,
+night by night, have I seen them&mdash;in these huge steel sub-cellars of the
+sky!</p>
+
+<p>I have accepted the challenge.</p>
+
+<p>If it is not a religion, then it shall be to us a religion to make it a
+religion.</p>
+
+<p>The Metropolitan Tower with its big clock dial, with its three stories
+of telling what time it is, and its great bell singing hymns above the
+dizzy flocks of the skyscrapers, is the soul of New York, to me.</p>
+
+<p><a name="Page_140" id="Page_140"></a>If one could see a soul&mdash;if one could see the soul of New York, it would
+look more like the Metropolitan Tower than anything else.</p>
+
+<p>It seems to be trying to speak away up there in the whiteness and the
+light, the very soul of the young resistless iron-hearted city.</p>
+
+<p>I write as an American. To me there is something about it as I come up
+the harbour that fills my heart with a big ringing, as if all the world
+were ringing, ringing once more&mdash;ringing all over again&mdash;up in this
+white tower of ours in its new bit of blue sky! I glory in England with
+it, in Greece, in Bethlehem. It is as an outpost on Space and Time, for
+all of us gathering up all history in it softly&mdash;once more and pointing
+it to God!</p>
+
+<p>It is the last, the youngest-minded, the most buoyant tower&mdash;the mighty
+Child among the steeples of the world. The lonely towers of Cologne
+stretching with that grave and empty nave against the sky, out of that
+old and faded region of religion, far away, tremulously send greetings
+to it&mdash;to this white tower in the west&mdash;to where it goes up with its
+crowds of people in it, with business and with daily living and hoping
+and dying in it, and strikes heaven!</p>
+
+<p>It may be perhaps only the American blood in me. Perhaps it is raw and
+new to be so happy. I do not know. I only know that to me the
+Metropolitan Tower is saying something that has been never quite said
+before&mdash;something that has been given in some special sense to us as a
+trust from the world. It is to me the steeple of democracy&mdash;of our
+democracy, England's democracy&mdash;the world's democracy. The hollow domes
+of Sts. Peter and Paul, and all the rest with their vague, airy
+other-worldliness, all soaring and tugging like so many balloons of
+religion and goodness, trying to get away from this world&mdash;are not to me
+so splendid, so magnificently wilful as the Metropolitan Tower&mdash;as the
+souls of these modern, heaven-striking men, taking the world itself, at
+last, its streets of stone, of steel, its very tunnels and lifting them
+up as blind <a name="Page_141" id="Page_141"></a>offerings, as unbounded instincts, as prayers, as songs to
+heaven!</p>
+
+<p>I worship my country, my people, my city when I hear the big bell in it
+and when I look up to where the tower is in that still place like a
+sea&mdash;look up to where that little white country belfry sits in the
+light, in the dark above the vast and roaring city!</p>
+
+<p>To me, the Metropolitan Tower, sweeping up its prayer out of the streets
+the way it does, and doing it, too, right beside that little safe,
+tucked-in, trim, Sunday religion of the Madison Square Presbyterian
+Church, lifts itself up as one of the mighty signs and portents of our
+time. Have I not heard the bell tolling to the people in the midst of
+business and singing great hymns? A great city lifts itself and prays in
+it&mdash;prays while it sings and clangs so absent-looking below.</p>
+
+<p>I like to go out before going to sleep and take a look at it&mdash;one more
+look before I sleep, upon the tower, strong, unyielding, alive, sinewy,
+imperturbable, lifting up within itself the steel and soul of the world.
+I am content to go to sleep.</p>
+
+<p>It is a kind of steeple of the business of this world. I would rather
+have said that business needed a steeple before until I saw the
+Metropolitan Tower and heard it singing above the streets. But I had
+always wanted (without knowing it), in a modern office building, a great
+solemn bell to remind us what the common day was. I like to hear it
+striking a common hour and what can be done in it. I stop in the street
+to listen&mdash;to listen while that great hive of people tolls&mdash;tolls not the
+reveries of monks above the roofs of the skyscrapers, but the religion
+of business&mdash;of the real and daily things, the seriousness of the mighty
+street and the faces of the men and the women.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_142" id="Page_142"></a>CHAPTER X</h2>
+
+<h3>THE STUPENDOUS, THE UNUSUAL, THE MONOTONOUS, AND THE SUCCESSFUL</h3>
+
+
+<p>The imagination of crowds may be said to be touched most successfully
+when it is appealed to in one of four ways:</p>
+
+<blockquote><p>THE STUPENDOUS. THE UNUSUAL. THE MONOTONOUS. THE SUCCESSFUL.</p></blockquote>
+
+<p>Of these four ways, the stupendous, or the unusual, or the successful
+are the most in evidence, and have something showy about them, so that
+we can look at them afterward, and point out at a glance what they have
+done. But probably the underhold on the crowd, the real grip on its
+imagination, the one which does the plain, hard, everyday work on a
+crowd's ideals, which determines what crowds expect and what crowds are
+like inside&mdash;is the Monotonous.</p>
+
+<p>The man who tells the most people what they shall be like in this world
+is not the great man or the unusual man. He is the monotonous man.</p>
+
+<p>He is the man, to each of us, who determines the unconscious beat and
+rhythm with which we live our daily lives.</p>
+
+<p>If we wanted to touch the imaginations of crowds, or of any particular
+crowd, with goodness, the best way to do it would probably be, not to go
+to the crowd itself, but to the man who is so placed that he determines
+the crowd's monotony, the daily rhythm with which it lives&mdash;the man, if
+we can find him, who arranges the crowd's heart-beat.</p>
+
+<p>It need not take one very long to decide who the man is <a name="Page_143" id="Page_143"></a>who determines
+the crowd's heart-beat. The man who has the most dominion over the
+imaginations of most of us, who stands up high before us out in front of
+our lives, the man who, as with a great baton, day after day, night
+after night, conducts, as some great symphony, the fate of the world
+above our heads, who determines the deep, unconscious thoughts and
+motives, the inner music or sing-song, in which we live our lives, is
+the man to whom we look for our daily bread.</p>
+
+<p>It is the men with whom we earn our money who are telling us all
+relentlessly, silently, what we will have to be like. The men with whom
+we spend it, who sell things to us, like the department stores, those
+huge machines of attention, may succeed in getting great sweeps of
+attention out of crowds at special times, by appealing to men through
+the unusual and through the stupendous or the successful. But what
+really counts, and what finally decides what men and what women shall
+be, what really gets their attention unfathomably, unconsciously, is the
+way they earn their money. The feeling men come to have about a fact, of
+its being what it is, helplessly or whether or no&mdash;the feeling that they
+come to have about something, of its being immemorially and innumerably
+the same everywhere and forever, comes from what they are thinking and
+the way they think while they are earning their money. It is out of the
+subconscious and the monotonous that all our little heavens and hells
+are made. It is our daily work that becomes to us the real floor and
+roof of living, hugs up under us like the ground, fits itself down over
+us, and is our earth and sky. The man with whom we earn our money, the
+man who employs us, his thinking or not thinking, his &quot;I will&quot; and &quot;I
+won't,&quot; are the iron boundaries of the world to us. He is the skylight
+and the manhole of life.</p>
+
+<p>The monotonous, the innumerable and over and over again, one's desk,
+one's typewriter, one's machine, one's own particular factory window,
+the tall chimney, the little forever <a name="Page_144" id="Page_144"></a>motion with one's hand&mdash;it is
+these, godlike, inscrutable, speechless, out of the depths of our
+unconsciousness and down through our dreams, that become the very breath
+and rumble of living to us, domineer over our imaginations and rule our
+lives. It is decreed that what our Employers think and let us know
+enough to think shall be a part of the inner substance of our being. It
+shall be a part of growing of the grass to us, and shall be as water and
+food and sleep. It shall be to us as the shouts of boys at play in the
+field and as the crying of our children in the night. To most men
+Employers are the great doors that creak at the end of the world.</p>
+
+<p>It is not the houses that people live in, or the theatres that they go
+to, or the churches to which they belong, or the street and number&mdash;the
+East End look or the West End look the great city carves on the faces of
+these men I see in the street&mdash;that determines what the men are like.</p>
+
+<p>Their daily work lies deeper in them than their faces. One finds one's
+self as one flashes by being told things in their walk, in the way they
+hold their hands and swing their feet.</p>
+
+<p>And what is it their hands and feet, umbrellas, bundles, and the
+wrinkles in their clothes tell us about them?</p>
+
+<p>They tell us how they earn their money. Their hopes, their sorrow, their
+fears and curses, their convictions, their very religions are the
+silent, irrevocable, heavenly minded, diabolical by-products of what
+their Employers think they can afford to let them know enough to think.</p>
+
+<blockquote><p>&quot;Fight for yourselves. Your masters hate you. They would shoot
+ you down like rabbits, but they need your labour for their
+ huge profits. Don't go in till you get your minimum. No Royal
+ Commission, no promise in the future. Leaders only want your
+ votes; they will sell you. They lie. Parliament lies, and will
+ not help you, but is trying to sell you. Don't touch a tool
+ till you get your minimum. Win, win, win! It is up to all
+ workers to support the miners.&quot;</p></blockquote>
+
+<p>If a man happens to be an employer, and happens to know that he is not
+this sort of man, and finds that he cannot successfully carry on his
+business unless he can make five hun<a name="Page_145" id="Page_145"></a>dred men in his factory believe it,
+what can he do? How can he touch their imaginations? What language is
+there, either of words or of action, that will lead them to see that he
+is a really a fair-minded, competent employer, a representative of the
+interests of all, a fellow-citizen, a Crowdman, and that his men can
+afford to believe in him and co&ouml;perate with them?</p>
+
+<p>If they think he would shoot them down like rabbits, it is because they
+have not the remotest idea what he is really like. They have not noticed
+him. They have no imagination about him, have not put themselves in his
+place. How can he get their attention?</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_146" id="Page_146"></a>CHAPTER XI</h2>
+
+<h3>THE SUCCESSFUL</h3>
+
+
+<p>A little while ago I saw in Paris an American woman, the President of a
+Woman's Club (I imagined), who was doing as she should, and was going
+about in a cab appreciating Paris, drive up to the Louvre. Leaving her
+cab, though I wondered a little why she did, at the door, she hurried up
+the steps and swept into the gallery, taking her eleven-year-old boy
+with her. I came upon her several times. The Louvre did not interest the
+boy, and he seemed to be bothering and troubling his mother, and of
+course he kept trying very hard, as any really nice boy would, to get
+out; but she would not let him, and he wandered about dolefully, looking
+at his feet and at the floor, or at the guards, and doing the best he
+could. Finally she came over to him; there was a Murillo he must see&mdash;it
+was the opportunity of his life; she brought him over to it, and stood
+him up in front of it, and he would not look; she took his small brown
+head in her hands and steered it to the great masterpiece and held it
+there&mdash;on that poor, silent, helpless Murillo&mdash;until....</p>
+
+<p>I observed that she could steer his head; but I could not help thinking
+how much more she would have done if she had known how to steer it
+inside.</p>
+
+<p>The invention of the Megaphone, of the Cinema, and the <i>London Times</i>,
+and of the Bible, are all a part of the great, happy, hopeful effort of
+one part of this world to get the attention of the other part of it, and
+steer heads inside.</p>
+
+<p>This art of steering heads inside, which has come to be the secret art
+of all the other arts, the secret religion of all the re<a name="Page_147" id="Page_147"></a>ligions, is
+also the secret of building and maintaining a civilization and a
+successful and permanent business. It is hard to believe how largely,
+for the last twenty years, it has been overlooked by employers as the
+real key of the labour problem&mdash;this art of steering people's heads
+inside.</p>
+
+<p>We have seen part of the truth. We have put in a good deal of time in
+finding fault with labouring men for thinking too much about themselves
+and about their class, and for emphasizing their wages more than their
+work, and for not having more noble and disinterested characters.
+Parliaments, clergymen, and employers have all been troubled for years
+about Labour, and they have been trying very hard on Sundays and through
+reports of speeches by members of Parliament in the daily press, and
+through laws, and through employers' associations, and through factory
+rules and fines, to get the attention of labouring men and lift their
+thoughts to higher things.</p>
+
+<p>A great many wise things have been said to Labour&mdash;masterpieces, miles
+of them as it were, whole Louvres of words have been hung upon their
+walls.</p>
+
+<p>But in vain!</p>
+
+<p>And all because we have merely taken the outside of the boy's head in
+our hands. We have not thought what was really going on in it. We have
+not tried to steer it inside. We have been superficial.</p>
+
+<p>It is superficial for a comfortable man with a bun in his pocket to talk
+to a starving man about having some higher motive than getting something
+to eat. Everybody sees that this is superficial, if we mean by it that
+his body is starving. But if we mean something more real and more
+terrible than that&mdash;that he is starving inside, that his soul is
+starving, that he has nothing to live for, no real object in getting
+something to eat&mdash;if we mean by it, in other words, that the man's
+imagination is not touched even by his own life, people take it very
+lightly.</p>
+
+<p><a name="Page_148" id="Page_148"></a>And it is the most important thing in the world. The one thing now
+necessary to society, to industry, is to get hold of the men who are in
+it, one by one, and touch their imaginations about themselves. We have
+millions of men working without their thoughts and expectations being
+ventilated or passed along, year after year.</p>
+
+<p>One sees these men everywhere one goes, in thousands of factories, doing
+their work without any draught. We already have tall chimneys for our
+coal furnaces; we have next to see the value of tall chimneys, great
+flues to the sky, on the lives and thought and the inner energies of
+men. The most obvious way to get a draught on a man, to get him to glow
+up and work is to cut through an opening in the top of his life.</p>
+
+<p>Just where to cut this opening, and just how to cut it in each man's
+life&mdash;each man considered as a problem by himself&mdash;is the Labour
+problem.</p>
+
+<p>There are certain general principles that might be put down in passing.
+To begin with, we must not feel ashamed to begin implacably with the
+actual man just as he is, and with the wants and the motives that he
+actually has. We should feel ashamed rather to begin in any other way.
+It would not be bright or thoughtful to begin on him with motives he is
+going to have; and it certainly would not be religious or worthy of us
+to try to make him begin with ours. Perhaps ours are better&mdash;for us.
+Perhaps, too, ours will be better for him when he is like us (if we can
+give him any reason to want to be). In the meantime, what is there that
+can honestly be called base in taking human nature as it is and in
+allowing a sliding scale of motives in people? Starving people and
+slaves, or people who are ugly and hateful, <i>i.e.</i>, not really quite
+bright toward others, who impute mean, inaccurate motives to them, can
+only be patiently expected to have a very small area or even mote of
+unselfishness at first. A cross-section of our society to-day represents
+the <a name="Page_149" id="Page_149"></a>entire geological formation of human nature for 40,000 years. We
+need but look on the faces of the men about us as we go down the street.
+All history is here this minute.</p>
+
+<p>We wish that Labour had better motives. We wish to get our workmen to
+understand us better and believe in us more and work for us harder.</p>
+
+<p>We agree that we must begin with them, if we propose to do this, where
+they are.</p>
+
+<p>Where are they?</p>
+
+<p>There are certain general observations that might seem to the point.</p>
+
+<p>1. If a man is a sane and sound man and works hard, he must feel that
+everything he does, every minute, is definitely connected with the main
+through-train purpose in his life.</p>
+
+<p>2. If the main purpose in his life is domestic and consists in having
+his family live well and giving his children a chance, he must feel and
+be absolutely sure when he is working better or working worse for his
+employer that he is working better or worse for himself and for those
+for whom he lives.</p>
+
+<p>3. In the ordinary labourer this domestic unselfishness or house
+patriotism is a kind of miniature public spirit. It is the elementary
+form of his national or human enthusiasm. It is the form of
+disinterestedness that has to be attended to in men first; and the way
+for society to get the labouring man to be public-spirited, to have the
+habit of considering the rights of others, is for society to have the
+habit of considering his rights in his daily work. An intelligent, live
+man must be allowed a little margin to practise being unselfish on, if
+only in the privacy of his own family. Unselfishness begins in small
+circles. The starving man must be allowed a smaller range of
+unselfishness than the man who has enough. It is not uncomplimentary or
+unworthy in human nature to admit that this is so&mdash;to demand that the
+human being who is starving must be allowed to be selfish. If he is not
+<a name="Page_150" id="Page_150"></a>bright enough to be selfish when he is hungry he is dangerous to
+society. We ought to insist upon his being selfish, and help him in it.
+Virtue is a surplus.</p>
+
+<p>4. This is the first humble, stuttering speech the competent modern
+employer who proposes to express himself to his men, and get them to
+understand him and work with him, is going to make. He is going to pick
+out one by one every man in his works who has a decent, modest, manly
+desire to be selfish, and help him in it. He is going to do something or
+say something that will make the man see, that will make him believe for
+life, that the most powerful, the most trustworthy, the most far-sighted
+man he can find in the world to be his partner in being decently,
+soundly, and respectfully selfish&mdash;is his employer.</p>
+
+<p>No employer can expect to get the best work out of a man except by
+working down through to the inner organic desire in the man as a man,
+except by waking his selfishness up and by making it a larger, fuller,
+nobler, weightier selfishness, and turning the full weight of it every
+minute, every hour, on his daily work.</p>
+
+<p>The best language an employer can find to express this desire at first
+to his workmen, is some form of faithful, honest co-partnership.</p>
+
+<p>5. The ordinary wage labourer has little imagination about other people
+because he is not allowed any about himself. The moment he is, and the
+moment his employer arranges his work so that he sees every minute all
+day that the work which he does for the firm 30 per cent. better counts.
+30 per cent. more on his own main purpose in life, his imagination is
+touched about himself and he begins to work like a human being. When a
+man has been allowed to work awhile as a human being he will begin to be
+human with a wider range. Being a partner touches the imagination and
+wakes the man's humanness up. He not only works better, but he loves his
+family better when he sees he can do something <a name="Page_151" id="Page_151"></a>for them. He serves his
+town better and his lodge better when he sees he can do something for
+them.</p>
+
+<p>6. Being a partner wakes the man's imagination toward those who work
+with him, and toward the public and the markets and the goods and the
+cities where the goods go. He reads newspapers with a new eye. He
+becomes interested in people who buy the goods, and in people who do
+not. Why do they not? He gropes toward a general interest in human
+nature, and begins to live.</p>
+
+<p>7. A man who is being paid wages one night in a week, has his
+imagination touched about his work one night in the week. He is merely
+being a wage-earner. In being a partner he is being paid, and feels his
+pay coming in, every thirty seconds, in the better way he moves his
+hands or does not move his hands. This makes him a man.</p>
+
+<p>8. And, finally, as he knows he is being paid, and that he always will
+be paid, what he earns, he stops thinking of the sick, tired side of his
+work&mdash;the pay he gets out of it, and begins to love the work itself, and
+begins to be perfect in it for its own sake. This makes him a gentleman.</p>
+
+<p>9. Being a partner makes a man actively and keenly reasonable and
+practical, not only about his own labour, but about the superior value
+of other people with whom he works. He wants the best people in the best
+places. He begins to have a practical partner's imagination about the
+men who are over him, and about their knowing more than he does. If he
+is merely paid wages, he is superstitious, and jealous toward those who
+know more than he does. If he is paid profits, he is glad that they do,
+and strikes in and helps.</p>
+
+<p>10. Another complete range of motives is soon offered to the employee
+who is a partner. He feels the joy of being a part of a big, splendid
+whole, a disinterested delight and pride in others. He grows young with
+it, like a boy in school.</p>
+
+<p><a name="Page_152" id="Page_152"></a>Here is the factory over him, around him&mdash;his own vast hockey team&mdash;and
+over that is the nation, and over that is the world!</p>
+
+<p>An employer can touch the imagination of most men, of the rank and file
+of the people, ninety-nine times where other people can touch it once.
+And every time he touches it, he touches it to the point.</p>
+
+<p>If men in general do not believe to-day in religion and do not want it,
+it is because they have employers who have not seen any place in their
+business where they could get their religion in, and have kept the
+people (in the one place where they could really learn what religion is)
+from learning anything about it. The moment the more common employers
+see what the great ones see now, that business is the one particular
+place in this world where religion really works, works the hardest, the
+longest, and the best, works as it had never been dreamed a religion
+could be made to work before&mdash;the day school teachers of the world, put
+the Golden Rule in the Course everybody will know it.</p>
+
+<p>It only takes a moment's thought to see what the employers of the world
+could do with the Golden Rule the moment they take hold of it.</p>
+
+<p>One has but to consider what they have done with it already.</p>
+
+<p>One has but to consider the astounding way in the last fifteen years
+they have made everybody not believe in it.</p>
+
+<p>The employers of the world have been saying ten hours a day to everybody
+that the Golden Rule is a foolish, pleasant, inefficient, worsted motto
+on a parlour wall.</p>
+
+<p>Everybody has believed it.</p>
+
+<p>And now that the big employers are setting the pace and are saying
+exactly the opposite thing about the Golden Rule, now that all the
+employers are trying to get their employees to be efficient (to do by
+their employers as they would be done by), and now that they are trying
+to be efficient themselves (are <a name="Page_153" id="Page_153"></a>trying to do to their employees as they
+would have their employees do to them), the Golden Rule is touching the
+imagination of crowds, and the crowd is seeing that the Golden Rule
+works. They watch it working every day in the things they know about.
+Then they believe in it for other things.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_154" id="Page_154"></a>CHAPTER XII</h2>
+
+<h3>THE NECKS OF THE WICKED</h3>
+
+
+<p>A letter lies before me, one out of many others asking me how the author
+of &quot;The Shadow Christ,&quot; which is a study of the religious values in
+suffering and self-sacrifice in this world, takes the low ground that
+honesty is the best policy.</p>
+
+<p>I know two kinds of men who believe that honesty is the best policy.</p>
+
+<p>These two men use exactly the same words &quot;Honesty is the best policy.&quot;</p>
+
+<p>One man says it.</p>
+
+<p>The other man sings it.</p>
+
+<p>One man is honest because it pays.</p>
+
+<p>The other man is honest because he likes it.</p>
+
+<p>&quot;Honesty is the best policy&quot; as a motive cannot be called religious, but
+&quot;Honesty is the best policy&quot; as a Te Deum, as something a man sings in
+his heart every day about God, something he sings about human nature is
+religious, and believing it the way some men believe it, is an act of
+worship.</p>
+
+<p>It is like a great gentle mass.</p>
+
+<p>It is like taking softly up one's own planet and offering it to God.</p>
+
+<p>Here it is&mdash;the planet. Honesty is organized in the rocks on it and in
+the oak trees on it and in the people. The rivers flow to the sea and
+the heart of Man flows to God. On this one planet, at least, God is a
+success.</p>
+
+<p>Possibly it is because many other people beside myself have been slow in
+clearly making this distinction between &quot;Honesty is the best policy&quot; as
+a motive or a Te Deum, that <a name="Page_155" id="Page_155"></a>I have come upon so many religious men and
+women in the last two or three years, who, in the finest spirit, have
+seemed to me to be doing all that they could to discourage everybody
+especially to discourage me, about the Golden Rule.</p>
+
+<p>The first objection which they put forward to the Golden Rule is that it
+is a failure.</p>
+
+<p>When I try to deal with this or try to tell them about Non-Gregarious,
+the second objection that they put forward is, that it is a success.</p>
+
+<p>If they cannot discourage me with one of these objections they try to
+discourage me with the other.</p>
+
+<p>They point to the Cross.</p>
+
+<p>Some days I cannot help wondering what Christ would think if He were to
+come back and find people, all these good Christian people everywhere
+using the Cross&mdash;the Cross of all things in the world as an objection to
+the Golden Rule and to its working properly, or as a general argument
+against expecting anything of anybody.</p>
+
+<p>I do not know that I have any philosophy about it that would be of any
+value to others.</p>
+
+<p>I only know that I am angry all through when I hear a certain sort of
+man saying, and apparently proving, that the Golden Rule does not work.</p>
+
+<p>And I am angry at other people who are listening with me because they
+are not angry too.</p>
+
+<p>Why are people so complacent about crosses? And why are they willing to
+keep on having and expecting to have in this world all the good people
+on crosses? Why do they keep on treating these crosses year after year,
+century after century, in a dull tired way as if they had become a kind
+of conventionality of God's, a kind of good old church custom, something
+that He and the Church by this time, after two thousand years, could not
+really expect to try to get over or improve upon?</p>
+
+<p>I do not know that I ought to feel as I do.</p>
+
+<p><a name="Page_156" id="Page_156"></a>I only know that the moment I see evil triumphing in this world, there
+is one thing that that evil comes up against.</p>
+
+<p>It comes up against my will.</p>
+
+<p>My will, so far as it goes, is a spiritual fact.</p>
+
+<p>I do not argue about it, nor do I know that I wish to justify it. I
+merely accept my will as it is, as one spiritual fact.</p>
+
+<p>I propose to know what to do with it next.</p>
+
+<p>The first thing that I have done, of course, has been to find out that
+there are millions of other so-called Christian people who have
+encountered this same fact that I have encountered.</p>
+
+<p>There are at least some of us who stand together. Our wills are set
+against having any more people die on crosses in this world than can be
+helped. If there is any kind of skill, craftmanship, technique,
+psychology, knowledge of human nature which can be brought to bear,
+which will keep the best people in this world not only from being, but
+from belonging on crosses in it, we propose to bring these things to
+bear. We are not willing to believe that crowds are not inclined to
+Goodness. We are not willing to slump down on any general slovenly
+assumption about the world that goodness cannot be made to work in it.</p>
+
+<p>If goodness is not efficient in this world we will make it efficient.</p>
+
+<p>Our reason for saying this is that we honestly glory in this world. We
+believe that at this moment while we are still on it, it is in the act
+of being a great world, that it is God's world, and in God's Name we
+will defend its reputation.</p>
+
+<p>We do not deny that it may be better spiritual etiquette, more heroic
+looking and may have a certain moral grace, so far as a man himself is
+concerned, if the world makes him suffer for being honest. But after all
+he is only one man, and whether he dislikes his suffering or likes it
+and feels fine and spiritual over it, it is only one man's suffering.</p>
+
+<p>But why is it that when the world makes a man suffer, <a name="Page_157" id="Page_157"></a>everybody should
+seem always to be thinking of the man? Why does not anybody think of the
+world?</p>
+
+<p>Is not the fact that a whole world, eternal and innumerable, is supposed
+to be such a mean, dishonest sort of a world that it will make a man
+suffer for being good a more important fact than the man's suffering is?
+It seems to me to be taking not lower but higher ground when one insists
+on believing in the race one belongs to and in believing that it is a
+human race that can be believed in. After two thousand years of Christ,
+it is a lazy, tired, an&aelig;mic slander on the world to believe that it does
+not pay to be good in it. The man who believes it, and acts as if he
+believed it, is to-day and has been from the beginning of time the
+supreme enemy of us all. He is guilty before heaven and before us all
+and in all nations of high treason to the human race. One of the next
+most important things to do in modern religion is going to be to get all
+these morally dressed-up, noble-looking people who enjoy feeling how
+good they are because they have failed, to examine their hearts, stop
+enjoying themselves and think.</p>
+
+<p>For hundreds of years we have religiously run after martyrs and we have
+learned in a way, most of us, to have a kind of cooped-up patriotism for
+our own nation, but why are there not more people who are patriotic
+toward the whole human race? One has been used to seeing it now for
+centuries, good people all over the world hanging their harps on willow
+trees, or snuggling down together by the cold sluggish stream of their
+lives, and gossiping about how the world has abused them, when they
+would be far better occupied, nine out of ten of them&mdash;in doing
+something that would make it stop. There was a poet and soldier some
+thousands of years ago who put more real religion (and put it too, into
+his imprecatory psalms), than has been put, I believe, into all the
+sweet whinings and the spiritual droopings of the world in three
+thousand years. I do not deny that I would quarrel, as a matter of form,
+with the lack of urbanity, with a certain ill-nature in the imprecatory
+Psalms; <a name="Page_158" id="Page_158"></a>but with the spirit in them, with the motive and mighty desire,
+with the necessity in the man's heart that was poured into them, I have
+the profoundest sympathy.</p>
+
+<p>David had a manly, downright belief. His belief was that if sin is
+allowed to get to the top in this world of ours, it is our fault. David
+felt that it was partly his&mdash;and being a king&mdash;very much his, and as he
+was trying to do something about it, he naturally wanted the world to
+help.</p>
+
+<p>What he really meant&mdash;what lay in the background of his petition&mdash;the
+real spirit that made him speak out in that na&iuml;ve bold way before the
+Lord, and before everybody&mdash;that made him ask the great God in heaven
+all looking so white and so indifferent, to come right down please and
+jump on the necks of the wicked, was a vivid, live vision of his own for
+his own use that he was going to make the world more decent. He was
+spirited about it. If God did not, He would, and naturally when he came
+to expressing how he felt in prayer, he wanted God to stand by him. To
+put it in good plain soldier-like Hebrew, He wanted God to jump on the
+necks of his enemies.</p>
+
+<p>Speaking strictly for ourselves, in our more modern spirit of course, we
+would want to modulate this, we admit that we would not ask God to do a
+little thing like jumping on the necks of the wicked&mdash;just for us&mdash;nor
+would we care to break away from the other things we are doing and
+attend to it ourselves, nor would we even favour their necks being
+jumped on by others, but while we do not agree with David's particular
+request, we do profoundly agree with the way he felt when he made it. We
+would not make our flank movement on the wicked in quite the same way
+and according to our more modern and more scientific manner of thought,
+we would want to do something more practical with the wicked, but we
+would want to do something with them and we would want to do it now.</p>
+
+<p>As we look at it, it ought not to be necessary to jump on <a name="Page_159" id="Page_159"></a>the necks of
+the wicked to make them good, that is, to make them understand what they
+would wish they had done in twenty years. We live in a more reasoning
+and precise age and what more particularly concerns us in the wicked is
+not their necks, but their heads and their hearts. It seems to us that
+they are not using them very much and that the moment they do and we can
+get them to, they will be good. Possibly it was a mere matter of
+language, a concession to the then state of the language&mdash;David's
+wanting their necks to be jumped on so that he could get their attention
+at first and make them stop and think and understand. More subtle ways
+of expressing things to the wicked have been thought of to-day than of
+jumping on their necks, but the principle David had in mind has not
+changed, the principle of being loyal to the human race, the principle
+of standing up for people and insisting that they were really meant to
+be better than they were or than they thought they could be&mdash;a kind of
+holy patriotism David had for this world. The main fact about David
+seems to be that he believed he belonged to a great human race.
+Incidentally he believed he belonged to a human race that was really
+quite bright, bright enough at least to make people sorry for doing
+wrong in it&mdash;a human race that was getting so shrewd and so just and so
+honest that it took stupider and stupider people every year to be
+wicked, and when he found, judging from recent events in Judea, that
+this for the time being was not so, he had a hateful feeling about it,
+which it seems to some of us, vastly improved him and would improve many
+of us. We do not claim that the imprecatory Psalms were David's best,
+but they must have helped him immensely in writing the other ones.</p>
+
+<hr />
+
+<p>We may be wrong. But it has come to be an important religious duty to
+some of us, or rather religious joy, to hate the prosperity of the
+wicked. We hate the prosperity of <a name="Page_160" id="Page_160"></a>the wicked, not because it is their
+prosperity and not ours, but because their prosperity constitutes a
+sneer or slander on the world. We have no idea of wanting to go about
+faithfully jumping upon the necks of the wicked. What we want is to feel
+that we are in a world where the good people are happy and are making
+goodness reasonable, successful, profitable and practical in it. We want
+an earth with crowds on it who see things as they are, and who guess so
+well on what they want (<i>i.e.</i>, who are good) that other people who do
+not know what they want and are not good, will be lonesome.</p>
+
+<p>We have made up our minds to live in a world not where the wicked will
+feel that their necks are going to be jumped on (which is really a
+rather interesting and prominent feeling on the whole), but a world
+where the wicked will be made to feel that nobody notices their necks,
+that they are not worth being jumped on, a world where nobody will have
+time to go out back and jump on them, a world where the wicked will not
+be able to think of anything important to do, and where the wicked
+things that are left to do will be so small and so stupid that nobody
+will notice. They will be ignored like boys with catcalls in the street.
+When we can make people who do wrong feel unimportant enough, there is
+going to be some chance for the good.</p>
+
+<p>If we could find some sweet, proper, gentle, Christian-looking way of
+conveying to these people for a few swift, keen minutes how little
+difference it makes when they and people like them do wrong, they would
+steal over in a body and do right.</p>
+
+<p>This is our program. We are making preliminary arrangements for a world
+in which after this, very soon now, righteousness is going to attend
+strictly to its own business and unrighteousness is going to be crowded
+out. No one will feel that he has time in two or three hundred years
+from now to go out of his way into some obscure corner of the world and
+jump on the necks of the wicked.</p>
+
+<p><a name="Page_161" id="Page_161"></a>But this is a matter of form. The main fundamental manful instinct David
+had&mdash;the idea that there should not be any more people dying on crosses
+than could be helped&mdash;that collective society should take hold of Evil
+and set it down hard in its chair and make it cry seems to many of us
+absolutely sound. Of course, we feel that it is not for us, those who
+love righteousness, to jump on the necks of the wicked. We prefer to
+have it attended to in a more dignified, impersonal way by Society as a
+whole. So we believe that Society should proceed to making goodness and
+honesty pay. If Society will not do it <i>we</i> will do it. The world may be
+against it at first but we will at least clear off a small place on
+it&mdash;in our own business for instance&mdash;where our goodness can command the
+most shrewdness and the most technique&mdash;and we will do what we can
+slowly&mdash;one industry at a time, to remove the slander on goodness that
+goodness is not inefficient, and the slander on the world that goodness
+cannot be self-supporting, self-respecting (and without disgrace), even
+comfortable in it.</p>
+
+<p>The old hymn with which many of us are familiar is well and true enough.
+But it does not seem that standing up for Jesus is the most important
+point in the world just now. A great many people are doing it. What we
+need more is people who will stand up for the world. When people who are
+standing up for the world stand and sing &quot;Stand up for Jesus&quot; it will
+begin to count. Let four hundred Nons sing it; and we will all go to
+church.</p>
+
+<p>If nine of the people out of ten who are singing &quot;Stand up for Jesus&quot;
+would stand up for the world, that is, if they would stop trading with
+their grocer when they find he slides in regularly one bad orange out of
+twelve and promptly look up a grocer who does not do such things, and
+trade with him, it would not be necessary for people to do as they so
+often do nowadays, fall back on a little wistful half discouraged last
+resort like &quot;standing up for Jesus.&quot;</p>
+
+<p><a name="Page_162" id="Page_162"></a>Standing up for the world means standing by men who believe in it,
+standing by men who make everything they do in business a declaration of
+their faith in God and their faith in the credit of human nature, men
+who put up money daily in their advertising, their buying and selling,
+on the loyalty, common sense, brains, courage, goodness, and righteous
+indignation of the people.</p>
+
+<p>The idea that goodness is sweet and helpless and that Jesus was meek and
+lowly and has to be stood up for is now and always has been a slander.
+It does not seem to some of us that He would want to be stood up for and
+we do not like the way some people call Him meek and lowly. It would be
+more true to say that He merely looks meek and lowly; that is, if most
+men had done or not done or had said or not said things in the way he
+did, they would have been considered meek and lowly for it. He had a way
+of using a soft answer to turn away wrath. But there was not anything
+really meek and lowly about his giving the soft answer. No meek and
+lowly man would ever have thought of such a thing as turning away wrath
+with a soft answer. He would have been afraid of looking weak. He would
+not have had the energy or the honesty or the spiritual address to know
+or to think of a soft answer that would do it.</p>
+
+<p>The spirit of fighting evil with good&mdash;a kind of glorious self-will for
+goodness, for doing a thing the higher and nobler way and making it
+work, the spirit of successful implacably efficient righteousness is the
+last and most modern interpretation of the New Testament, the crowd's
+latest cry to its God. Crowds will always crucify and crosses will never
+go by. But we are going to have a higher ideal for crosses. We are not
+going (out of sheer shame for the world), to think seriously any longer
+of dying on a cross, or letting any one else die on one for a little
+rudimentary platitude, a quiet, sensible, everyday business motto for
+any competent business man like &quot;Do unto others as you would have them
+do unto you.&quot;</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_163" id="Page_163"></a>CHAPTER XIII</h2>
+
+<h3>IS IT WRONG FOR GOOD PEOPLE TO BE SUCCESSFUL?</h3>
+
+
+<p>We are having and are about to have notably and truly successful men who
+have the humility and faithfulness, the spiritual distinction of true
+and great success.</p>
+
+<p>I want to interpret, if I can, these men. I would like to put with the
+great martyrs, with the immortal heroes of failure, these modern silent,
+unspoken, unsung mighty men, the heroes of success. I look forward to
+seeing them placed among the trophies of religion, in the heart of
+mankind at last.</p>
+
+<p>I cannot stand by and watch these men being looked upon by good people
+as men the New Testament made no room for, secretly disapproved of by
+religious men and women, as being successes, as being little, noisy,
+disturbing, contradictions of the New Testament as talking back to the
+Cross.</p>
+
+<p>These things I have been trying to say about the Cross as a means of
+expressing goodness to crowds have brought me as time goes on into close
+quarters with many men to whom I pay grateful tribute, men of high
+spirit, who strenuously disagree with me.</p>
+
+<p>I am not content unless I can find common ground with men like these.</p>
+
+<p>They are wont to tell me when we argue about it that whatever I may be
+able to say for success as a means of touching the imaginations of
+crowds with goodness, great or attractive or enthralling characters are
+not produced by success. Success does not produce great characters. It
+is now and always has <a name="Page_164" id="Page_164"></a>been failure that develops the characters of the
+men who a truly great.</p>
+
+<p>Perhaps failure is not the only way.</p>
+
+<hr />
+
+<p>When I was talking with &mdash;&mdash; a little while ago about Non-Gregarious's
+goodness and how it succeeded, he was afraid that if his goodness
+succeeded there must have been something the matter with it.</p>
+
+<p>I could see that he was wondering what it was.</p>
+
+<p>Non's success troubled him. He did not think it was exactly religious.
+&quot;Real religion&quot; he said, &quot;was self-sacrifice. There always had to be
+something of the Cross about real religion.&quot;</p>
+
+<p>I said that Non's religion was touched at every point with the Cross.</p>
+
+<p>It seemed to me that it was the spirit of eagerness in it that was the
+great thing about the Cross. If Non would all but have died to make the
+Golden Rule work in this world, if he daily faced ruin and risked the
+loss of everything he had in this life to prove that the Golden Rule was
+a success, that is if he really had a Cross and if he really faced
+it&mdash;dying on it, or not dying on it, could not have made him one whit
+more religious or less religious than he was. What Non was willing to
+die for, was his belief in the world, and scores of good Christian
+people tried in those early days of his business struggle to keep him
+from believing in the world. There was hardly a day at first but some
+good Christian would step into Non's office and tell him the world would
+make him suffer for it if he kept on recklessly believing in it and
+doing all those unexpected, unconventional, honest things that somehow,
+apparently, he could not help doing.</p>
+
+<p>They all told him he could not succeed. They said he was a failure. He
+would suffer for it.</p>
+
+<p>I would like to express if I can, what seems to be Non's point of view
+toward success and failure.</p>
+
+<p><a name="Page_165" id="Page_165"></a>If Non were trying to express his idea of the suffering of Christ, I
+imagine he would say that in the hardest time of all when his body was
+hanging on the Cross, the thing that was really troubling Christ was not
+that he was being killed. The thing that was troubling him was that the
+world really seemed, at least for the time being, the sort of world that
+could do such things. He did not take his own cross too personally or
+too literally as the world's permanent or fixed attitude toward goodness
+or every degree of goodness. There was a sense in which he did not
+believe except temporarily in his own cross. He did not think that the
+world meant it or that it would ever own up that it meant it.</p>
+
+<p>Probably if we had crosses to-day the hard part of dying on one would
+be, not dying on it, but thinking while one was dying on it that one was
+in the sort of world that could do such things.</p>
+
+<p>It is Non's religion not to believe every morning as he goes down to his
+office that he is in a mean world, a world that would want to crucify
+him for doing his work as well as he could.</p>
+
+<p>Perhaps this was the spirit of the first Cross, too. We have every
+reason to believe that if Christ could have come back in the flesh three
+days after the crucifixion and lived thirty-three years longer in it, he
+would have occupied himself exclusively in standing up for the world
+that had crucified him, in saying that it was a small party in a small
+province that did it, that it was temporary and that they did it because
+they were in a hurry.</p>
+
+<p>It was not Christ, but the comparatively faint-believing, worldly minded
+saints that have enjoyed dying on crosses since, who have been proud of
+being martyrs.</p>
+
+<p>Among those who have tried the martyr way of doing things Jesus is
+almost the only one who has not in his heart abused the world. Most
+martyrs have made a kind of religion out of not expecting anything of it
+and of trying to get out of it. &quot;And ye, all ye people, are ye suitable
+or possible people for me to be religious with?&quot; the typical martyr
+exclaims to all the cities, to all the inventors, to the scientists and
+to the earth-<a name="Page_166" id="Page_166"></a>redeemers, to his neighbours and his fellow men. It was
+not until science in the person of Gallileo came to the rescue of
+Christianity and began slowly to bring it back to where Christ started
+it&mdash;as a noble, happy enterprise of standing up for this world and of
+asserting that these men who were in it are good enough to be religious
+here and to be the sons of God now&mdash;that Christianity began to function.
+Religion has been making apparently a side trip for nearly twelve
+hundred years, a side trip into space or into the air or into the grave
+for holiness for the eternal, and for the infinite.</p>
+
+<p>Doubtless very often people on crosses really have been holier than the
+people who knew how to be good without being crucified. Sometimes it has
+been the other way. It would have been just as holy in Non to make the
+gospel work in New York as to make a blaze, a show or advertisement of
+how wicked the world was, and of how inefficient the gospel was&mdash;by
+going into insolvency.</p>
+
+<p>He has had his cross, but instead of dying on it, he has taken it up and
+carried it. Scores of risks and difficulties that he has grappled with
+would have become crosses at once if equally good, but less resourceful
+men, had had them. Letting one's self be threatened with the cross a
+thousand times is quite as brave as dying on one once. The spirit, or at
+least the shadow, of a cross must always fall daily on any life that is
+stretching the world, that is freeing the lives of other men against
+their wills. The whole issue of whether there will be a cross or the
+threat of a cross turns on a man's insight into human nature and his
+quiet and practical imagination concentrated upon his work.</p>
+
+<p>Not dying on a cross is a matter of technique. One sees how not to, and
+one does not. It might be said that the world has two kinds of
+redeemers, its cross-redeemers and its success-redeemers. The very best
+are on crosses, many of them. Perhaps in the development of the truth
+the cross-redeemers come first; they are the pioneers. Then come the
+success-redeemers, then everybody!</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_167" id="Page_167"></a>CHAPTER XIV</h2>
+
+<h3>IS IT SECOND RATE FOR GOOD PEOPLE TO BE SUCCESSFUL?</h3>
+
+
+<p>Of course the most stupendous success that has ever been made&mdash;the
+world's most successful undertaking from a technical point of view as an
+adaptation of means to ends was the attempt that was made by a man in
+Galilee years and years ago to get not only the attention of a whole
+world, but to get the attention of a whole world for two thousand years.</p>
+
+<p>This purpose of arresting the attention of a world and of holding it for
+two thousand years was accomplished by the use of success and of failure
+alternately.</p>
+
+<p>Christ tried success or failure according to which method (time and
+place considered) would seem to work best.</p>
+
+<p>His first success was with the doctors.</p>
+
+<p>His next success was based on His instinct for psychology, His power of
+divining people's minds, which made possible to Him those extraordinary
+feats in the way of telling short stories that would arrest and hold the
+attention of crowds so that they would think and live with them for
+weeks to come.</p>
+
+<p>His next success was a success based on the power of His personality,
+and His knowledge of the human spirit and his victory over His own
+spirit&mdash;his success in curing people's diseases and His extraordinary
+roll of miracles.</p>
+
+<p>He finally tried failure at the end, or what looked like failure,
+because the Cross completed what he had had to say.</p>
+
+<p>It made His success seem greater.</p>
+
+<p>The world had put to death the man who had had such great successes.</p>
+
+<p><a name="Page_168" id="Page_168"></a>People thought of His successes when they thought of Him on the Cross,
+and they have kept thinking of them for thousands of years.</p>
+
+<p>But the Cross itself, or the use of failure was a sowing of the seed, a
+taking the truth out of the light and the sunshine and putting it in the
+dark ground.</p>
+
+<p>The Cross was promptly contradicted with the Resurrection. All this, it
+seems to some of us, is the most stupendous and successful undertaking
+from a purely technical point of view that the world has seen. In the
+last analysis it was not His ideas or His character merely, but it was
+His technique that made Christ the Son of God and the Master of the
+Nations of the Earth.</p>
+
+<hr />
+
+<p>I think that while Christ would not have understood Frederick Taylor's
+technique, his tables of figures or foot-tons or logarithms he would
+have understood Frederick Taylor.</p>
+
+<p>Nearly all the time that could be said to have been spent in his life in
+dealing with other men he spent in doing for them on a nobler scale the
+thing that Frederick Taylor did. He went up to men&mdash;to hundreds of men a
+day, that he saw humdrumming along, despising themselves and despising
+their work and expecting nothing of themselves and nothing of any one
+else and asked them to put their lives in his hands and let him show
+what could be done with them.</p>
+
+<p>This is Frederick Taylor's profession.</p>
+
+<p>The Sermon on the Mount began with telling people that they would be
+successful if they knew how&mdash;if they had a vision. It proceeded to give
+them the vision. It began with giving them a vision for the things that
+they had, told them how even the very things that they had always
+thought before were what was the matter with the world they could make a
+great use of. &quot;Blessed are the peacemakers. Blessed are those that
+hunger; blessed are the meek.&quot;</p>
+
+<p><a name="Page_169" id="Page_169"></a>And He then went on to tell them how much finer, and nobler and more
+free from the cares and weights of this earth they could be if they
+wanted to be, than they had dared to believe. He told the people who
+were around Him bigger things about human nature, how successful it was
+or could be than any one had ever claimed for people in this world
+before. They put Him up on a Cross at last and crucified Him because
+they thought He was too hopeful about them, and about human nature or
+because, as they would have put it, He was blasphemous and said every
+man was a Son of God.</p>
+
+<p>As human nature then was and in the then spirit of the world, no better
+means than a Cross could have been employed to get the attention of all
+men, to make a two thousand year advertisement for all nations of what a
+success human nature was, of what men really could be like.</p>
+
+<p>But I think that if Christ were to come to us again and if he were to
+try to get the attention of the whole world once more to precisely the
+same ideas and principles that he stood for before, the enterprise would
+be conducted in a very different manner.</p>
+
+<p>There is a picture of Albert Durer's which hangs near my desk, and once
+more as I write these lines my eyes have fallen on it. It is the
+familiar one with the lion and the lamb in it, lying down together, and
+with the big room with the implements of knowledge scattered about in it
+and at the other end in the window at the table with a book, an old,
+bent-over scientist with a halo over his head.</p>
+
+<p>If Christ were to appear suddenly in this modern world to-morrow, the
+first thing He would see and would go toward, would be the halo over the
+scientist's head.</p>
+
+<p>There is nothing especially picturesque or religious looking, nothing,
+at least, that could be put in a stained-glass window in Frederick
+Taylor's tables and charts and diagrams of the number of foot-tons a
+pig-iron handler can lift with his arms in a day.</p>
+
+<p><a name="Page_170" id="Page_170"></a>But if Christ returned to the world to-morrow and if what He wanted to
+do to-morrow was to get the universal, profound, convinced attention of
+all men to the Golden Rule, I believe He would begin the way Frederick
+Taylor did, by&mdash;being concrete. If He wanted to get men in general, men
+in business, to love one another He would begin by trying to work out
+some technical, practical way in which certain particular men in a
+certain particular place could afford to love one another.</p>
+
+<p>He would find a practical way for instance for the employers and
+pig-iron handlers in the Midvale Steel Works to come to some sort of
+common understanding and to work cheerfully and with a free spirit
+together. I think he would proceed very much in the way that Frederick
+Taylor did.</p>
+
+<p>He would not say much about the Golden Rule. He would give each man a
+vision for his work, and of the way it lapped over into other men's work
+and leave the Golden Rule a chance to take care of itself. This is all
+the Golden Rule, as a truth or as a remark needs just now.</p>
+
+<p>For two thousand years men have devoted themselves Sunday day after
+Sunday to saying over and over again that men should love one another.
+The idea is a perfectly familiar one. When Christ said it two thousand
+years ago, it was so original and so sensational that just of itself and
+as a mere remark it had a carrying power over the whole earth.</p>
+
+<p>Everybody believes it now&mdash;that it is a true remark&mdash;but like a score of
+other remarks that have been made and some of the noblest Christ made,
+is it not possible that it has long since in its mere capacity of being
+a remark, gone by? There is no one who has not heard about our loving
+one another. The remark we want now is how we can do it. This is the
+remark that Mr. Frederick Taylor has made. It is not very eloquent. It
+is a mere statement of fact. It has taken him nearly thirty-three years
+to make it.</p>
+
+<p>The gist of it is that for thirty-three years, the employers and <a name="Page_171" id="Page_171"></a>the
+pig-iron handlers in the Midvale Steel Works, Pennsylvania, have been
+devoted to one another and to one another's interests and acting all day
+every day as if of course their interests were the same, and it has been
+found that employees when their employers co&ouml;perated with them could
+lift forty-seven tons instead of twelve and a half a day, and were
+getting 60 per cent. more wages.</p>
+
+<p>Everybody listens. Everybody sees at a glance that when it comes to
+making remarks about doing as one would be done by, this is the one
+remark that we have all been waiting to hear some one make for two
+thousand years.</p>
+
+<hr />
+
+<p>The Cross or the last-resort type of religion was as far as St.
+Augustine or St. Francis in their world could get. It was all that the
+Middle Ages were ready for or that could be claimed for people who had
+to live in ages without a printing press, in which no one in the crowd
+could expect to know anything and in which there were no ways of letting
+crowds know things.</p>
+
+<p>To-day there is no reason why the Cross as a contrivance for attracting
+the attention of all people to goodness should be exclusively relied
+upon.</p>
+
+<p>Possibly the Cross was intended, at the time, as the best possible way
+of starting a religion, when there was none, or possibly for keeping it
+up when there was very little of it.</p>
+
+<p>But now that Christianity has been occupied two thousand years in
+putting in the groundwork, in laying down the principles of success, and
+in organizing them into the world, has been slowly making it possible
+with crowds that could not be long deceived for success to be decent.
+The leaven has worked into human nature and Christianity has produced
+The Successful Temperament.</p>
+
+<p>Success has become a spiritual institution. In other words, <a name="Page_172" id="Page_172"></a>the hour of
+the Scientist, of the man with a technique, of the man who sees how, the
+man of The Successful Temperament is at hand.</p>
+
+<p>Everything we plan for the world, including goodness, from this
+day&mdash;must reckon with him&mdash;with the Man Who Sees How.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_173" id="Page_173"></a>CHAPTER XV</h2>
+
+<h3>THE SUCCESSFUL TEMPERAMENT</h3>
+
+
+<p>I also, Gentle Reader, have despised and do despise &quot;success.&quot;</p>
+
+<p>I also have stood, like you, perhaps, and I am standing now in that
+ancient, outer court, where I can keep seeing every day The Little Great
+Men with all their funny trappings on,&mdash;their hoods, and their ribbons,
+and their train-bearers, drive up before us all and go in to The Great
+Door. I have gone by in the night and have heard the buzz of their
+voices there. I have looked, like you, up at the great lighted windows
+of Prosperity from the street.</p>
+
+<p>And in the broad daylight I have seen them too. I have stood on the curb
+in the public way with all the others and watched silently the parade of
+The Little Great go by.</p>
+
+<p>I have waited like you, Gentle Reader, and smiled or I have turned on my
+heel sadly, or wearily or bitterly or gayly and walked away down my own
+side street of the world and with the huzzahs of the crowd echoing
+faintly in my ears have gone my way.</p>
+
+<p>But I keep coming back to the curb again.</p>
+
+<p>I keep coming back because, every now and then among all the gilt
+carriages and the bowing faces in them, or among all the big yellow vans
+or cages with the great beasts of success in them, the literary foxes,
+the journalist-juggernauts, the Jack Johnsons of finance, the contented,
+gurgling, wallowing millionaires&mdash;I cannot help standing once more and
+looking among them, for one, or for possibly two, or three or four who
+may be truly successful men. Some of them are merely successful-looking.
+<a name="Page_174" id="Page_174"></a>I often find as I see them more closely, that they are undeceived, or
+humble, or are at least not being any more successful-looking than
+they can help, and are trying to do better.</p>
+
+<p>They are the men who have defied success to succeed and who will defy it
+again and again.</p>
+
+<p>They are the great men.</p>
+
+<p>The great man is the man who can get himself made and who will get
+himself made out of anything he finds at hand.</p>
+
+<p>If success cannot do it, he makes failure do it. If he cannot make
+success express the greatness or the vision that is in him, he makes
+failure express it.</p>
+
+<p>But this book is not about great men and goodness. It is about touching
+the imagination of crowds with goodness, about making goodness
+democratic and making goodness available for common people.</p>
+
+<hr />
+
+<p>A stupendous success in goodness will advertise it as well as a
+stupendous failure.</p>
+
+<p>Goodness has had its cross-redeemers to attract the attention of half a
+world.</p>
+
+<p>Possibly it is having now its success-redeemers to attract the attention
+of the other half.</p>
+
+<p>The people the success-redeemers reach would turn out to be, possibly,
+very much more than half.</p>
+
+<p>The Cross, as a means of getting the attention of crowds, or of the more
+common people in our modern, practical-minded Western world, was
+apparently adapted to its purpose as long as it was used for church
+purposes or as long as it was kept dramatic or sensational or remote, or
+as long as it was a cross for some one else, but as a means of
+attracting the attention of crowds of ordinary men and women to goodness
+in common everyday things, it is very doubtful if failure&mdash;in the power
+of steady daily pulling on men's minds, has done as much for goodness as
+success.</p>
+
+<p><a name="Page_175" id="Page_175"></a>It is doubtful if, except as an ideal or conventional symbol the cross
+has ever been or ever could be what might be called a spiritually
+middle-class institution. It has been reserved for men of genius,
+pioneers and world-designers to have those colossal and glorious crosses
+that have been worshipped in all ages, and must be worshipped in all
+ages as the great memorials of the human race.</p>
+
+<p>But the more common and numerous types of men, the men who do not design
+worlds, but who execute them, build them, who carry the new designs of
+goodness out, who work through the details and conceive the technique of
+goodness are men in whom the spiritual and religious power takes the
+natural form of success.</p>
+
+<p>It seems to be the nature of the modern and the western type of man to
+challenge fatalism, to defy a cross. He would almost boast that nobody
+could make him die on it. This spirit in men too is a religious spirit.
+It is the next hail of goodness. Goodness posts up its next huge notice
+on the world:</p>
+
+<table border="1" cellpadding="10" class="center"><tr><td style="border-style: none">SUCCESS</td></tr></table>
+
+<p>It is going to make the more rudimentary everyday people notice it, and
+it is going to make them notice it in everyday things. It does not admit
+that goodness is merely for the spiritual aristocrats for those greater
+souls that can search out and appreciate the spiritual values in
+failure.</p>
+
+<p>It believes that goodness is for crowds. It has discovered that crosses,
+to common people in common things, seem oriental and mystical. The
+common people of the western world instead of being born with dreamy
+imaginations are born with pointed and applied ones. It is not
+impossible that the comparative failure of the Christian religion in the
+western world and in the later generations is that it has been trying to
+be oriental and aristocratic in appealing to what is really a new type
+of man <a name="Page_176" id="Page_176"></a>in the world&mdash;the scientific and practical type as we see it in
+the western nations all about us to-day.</p>
+
+<p>We can die on crosses in our Western world as well as any one and we can
+do it in crowds too as they do in India, but we propose if crosses are
+expected of us to know why in crowds. Knowing why makes us think of
+things and makes us do things. It is the keynote of our temperament.</p>
+
+<p>And it is not fair to say of us when we make this distinction that we do
+not believe in the cross. But there are times when some of us wish that
+we could get other people to stop believing in it. We would all but die
+on the cross to get other people to stop dying on one for platitudes, to
+get them to work their way down to the facts and focus their minds on
+the practical details of not dying on a cross, of forming a vision of
+action which will work. It goes without saying that as long as crowds
+are in the world crosses will not go by, but it is wicked not to make
+them go by as fast as possible, one by one. They were meant to be moved
+up higher. We are eager not to die on the same cross for the same thing
+year after year and century after century. It seems to us that the
+eagerness that always goes with the cross always was and always will be
+the essential, powerful and beautiful thing in it.</p>
+
+<p>And it is this new eagerness in the modern spirit, a kind of hurrying up
+of the souls of the world that is inspiring us to employ our western
+genius in inventing and defending and applying the means of goodness and
+in finding ways of making goodness work. We will not admit that men were
+intended to die on crosses from a sheer, beautiful, heavenly
+shiftlessness, vague-mindedness, mere unwillingness to take pains to
+express themselves or unwillingness to think things out and to make
+things plain to crowds. It does not seem to us that it is wicked to
+employ success as well as failure, to state our religion to people. It
+seems to us that it goes naturally with the scientific and technical
+temperament of the people that we should do this. It is not superior and
+it is not inferior. It is <a name="Page_177" id="Page_177"></a>temperamental and it is based upon the study
+of the psychology of attention, on a knowledge of what impresses a
+certain kind of man and of what really is conclusive with crowds and
+with average men and women. It is the distinctive point of view of the
+pragmatic temperament, of the inductive mind. The modern mind is
+interested in facts and cannot make a religion out of not knowing them.
+There was a time once when people used to take their bodily diseases as
+acts of God. We have made up our minds not to have these same bodily
+diseases now. We have discovered by hard work and constant study that
+they are not necessary. The same is true of our moral diseases and of
+our great social maladies.</p>
+
+<p>It is going to be the same with crosses. It is a sin and a slander and
+affront to human nature and to God to die on a cross if it can be helped
+by hard work and close thinking, or by touching the imaginations of
+others.</p>
+
+<p>Most of us acting in most things are not good enough to die on crosses.
+We are not worthy, it would not be humble in us to. Crosses are only
+reserved for the newest and most rare truths, and for the newest and
+most rare men. They are still, and they still can be made to be, a means
+of grace and of perfection to people who have gifts of learning things
+by suffering, but as a means of making other people and people in crowds
+see things, the right to use a cross is not for those of us who are
+merely lumbering spiritually along, trying to catch up to a plain,
+simple-hearted old platitude, eighteen hundred years late like the
+Golden Rule. The right to a cross is reserved for those who are up on
+the higher reaches, those great bleak stretches or moors of truth where
+men go forth and walk alone with God hundreds of years ahead.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_178" id="Page_178"></a>CHAPTER XVI</h2>
+
+<h3>THE MEN AHEAD PULL</h3>
+
+
+<p>Writing a hopeful book about the human race with the New York <i>Sun</i>,
+Wall Street, Downing Street and Bernard Shaw looking on is uphill work.</p>
+
+<p>Sometimes I wish there were another human race I could refer to when I
+am writing about this one, one every one knows. The one on Mars, for
+instance, if one could calmly point to it in the middle of an argument,
+shut people off with a wave of one's hand and say, &quot;Mars this&quot; and &quot;Mars
+that&quot; would be convenient.</p>
+
+<p>The trouble with the human race is that when one is talking to it about
+itself, it thinks it is It.</p>
+
+<p>It is not It yet.</p>
+
+<p>The earth and everything on it is a huge Acorn, tumbling softly through
+the sky.</p>
+
+<p>Our boasted Christianity (crosses, and resurrections and cathedrals and
+all) is a Child crying in the night.</p>
+
+<hr />
+
+<p>It is not necessary for me to prove to the satisfaction of the New York
+<i>Sun</i> and Bernard Shaw that the Golden Rule has not reached the superior
+moral stage of being taken as a platitude by all of our people who are
+engaged in business. It is enough to submit that the most creative and
+forceful business men&mdash;the men who set the pace, the foremen of the
+world, are taking it so, and that others are trying to be as much like
+them as they can. Wickedness in this world is not going to stop with a
+jerk. It is merely being better distributed. Possibly this is <a name="Page_179" id="Page_179"></a>all there
+is to the problem, getting sin better distributed. The Devil has never
+had a very great outfit or any great weight, but he has always known
+where to throw it, and he has always done an immense business on a small
+capital and the only way he has managed to get on at all, is by
+organizing, and by getting the attention of a few people at the top. Now
+that the moral sense of the world has become quickened, and that rapid
+transit and newspapers and science and the fact-spirit have gained their
+hold, the sins of the world are being rapidly distributed, not so much
+among the men who determine things as among those who cannot.</p>
+
+<p>Everything is following the fact-spirit. The modern world and everything
+in it, is falling into the hands of the men who cannot be cheated about
+facts, who get the facts first and who get them right.</p>
+
+<p>The world cannot help falling, from now on, slowly&mdash;a little ponderously
+perhaps at first&mdash;into the hands of good men. To say that the world is
+falling into the hands of men who cannot be cheated and to say that it
+is falling into the hands of good men is to say the same thing.</p>
+
+<p>The men who get the things that they want, get them by seeing the things
+as they are. Goodness and efficiency both boil down to the same quality
+in the modern man, his faculty for not being a romantic person and for
+not being cheated.</p>
+
+<p>A good man may be said to be a man who has formed a habit, an intimate
+personal habit of not being cheated. Everything he does is full of this
+habit. The sinful man, as he is usually called, is a man who is off in
+his facts, a man who does not know what he really wants even for
+himself. In a matter-of-fact civilization like ours, he cannot hope to
+keep up. If a man can be cheated, even by himself&mdash;of course other
+people can cheat him and everybody can take advantage of him. He
+naturally grows more incompetent every day he lives. The men who are
+slow or inefficient in finding out what they really want and slow in
+dealing with themselves are necessarily inefficient and behind <a name="Page_180" id="Page_180"></a>hand in
+dealing with other people. They cannot be men who determine what other
+people shall do.</p>
+
+<p>It is true that for the moment, it still seems&mdash;now that science has
+only just come to the rescue of religion, that evil men in a large
+degree are the men who still are standing in the gate and determining
+opportunities and letting in and letting out Civilization as they
+please. But their time is limited.</p>
+
+<p>The fact-spirit is in the people. We enjoy facts. Facts are the modern
+man's hunting, his adventure and sport. The men who are ahead are
+getting into a kind of two-and-two-are-four habit that is like music,
+like rhythm. It becomes almost a passion, almost a self-indulgence in
+their lives. Being honest with things, having a distaste for being
+cheated by things, having a distaste for being cheated by one's self and
+for cheating other people, runs in the blood in modern men. The nations
+can be seen going round and round the earth and looking one another long
+and earnestly in the eyes. The poet is turning his imagination upon the
+world about him and upon the fact that really works in it. The
+scientific man has taken hold of religion and righteousness is being
+proved, melted down in the laboratory, welded together before us all and
+riveted on to the every day, on to what really happens, and on to what
+really works. Goodness in its baser form already pays. Only the biggest
+men may have found it out, but everybody is watching them. The most
+important spiritual service that any man can render the present age is
+to make goodness pay at the top (in the most noticeable place) in some
+business where nobody has made it pay before. Anybody can see that it
+almost pays already, that it pays now here, now there. At all events,
+anybody can see that it is very noticeable that the part of the world
+that is most spiritual is not merely the part that is whining or hanging
+on crosses. It is also the part that is successful. One knows scores of
+saints with ruddy cheeks. It is getting to be a matter of principle
+almost in a modern saint&mdash;to have ruddy cheeks.</p>
+
+<p><a name="Page_181" id="Page_181"></a>I submit this fact respectfully to Bernard Shaw, Wall Street, Downing
+Street and Pennsylvania Avenue, and even to the New York <i>Sun</i>, that
+vast machine for laughing at a world down in its snug quarters in Park
+Row&mdash;that the saint with ruddy cheeks is a totally new and disconcerting
+fact in our modern life. He is the next fact the honest pessimist will
+have to face.</p>
+
+<p>I submit that this saint with ruddy cheeks is here, that he is lovable,
+imperturbable, imperious, irrepressible, as interesting as sin, as
+catching as the Devil and that he has come to stay.</p>
+
+<p>He stays because he is successful and can afford to stay.</p>
+
+<p>He is successful because he is good.</p>
+
+<p>Only religion works.</p>
+
+<p>I am aware that the New York <i>Sun</i> might quarrel with just exactly this
+way of putting it.</p>
+
+<p>I might put it another way or possibly try to say it again after saying
+something else first. <i>Viz.</i>: The man who is successful in business is
+the man who can get people to do as much as they can do and a great deal
+more than they think they can do.</p>
+
+<p>Only a very lively goodness, almost a religion in a man, can do this. He
+has to have something in him very like the power of inventing people or
+of making people over.</p>
+
+<p>To be specific: In some big department stores, as one goes down the
+aisle, one will see over and over again the clerks making fun of
+customers.</p>
+
+<p>One by one the customers find it out and the more permanent ones, those
+who would keep coming and who have the best trade, go to other stores.</p>
+
+<p>How could such a thing be stopped in a department store by a practical
+employer? Can he stop it successfully by turning on his politeness?</p>
+
+<p>Of course he can make his clerks polite-looking by turning on his
+politeness. But politeness in a department store does not consist in
+being polite-looking. Being polite-looking does not <a name="Page_182" id="Page_182"></a>work, does not grip
+the customer or strike in and do things and make the customer do things.</p>
+
+<p>A machine like a department store, made up of twenty-five hundred human
+beings, which is carving out its will, its nature, stamping its pattern
+on a city, on a million men, or on a nation, cannot be made to work
+without religion. If the clerks are making fun of people, only religion
+can stop it.</p>
+
+<p>Perhaps you have been made fun of yourself, Gentle Reader? You have
+observed, perhaps, that in making fun of people (making fun of you, for
+instance), the assumption almost always is, that you are trying to be
+like the Standard Person, and that this (they look at you pleasantly as
+you go by) is as near as you can get to it! If an employer wishes to
+make his clerk an especially valuable clerk, if he wishes to make his
+clerk an expert in human nature or a good salesman, one who sees a
+customer when he comes along as he really is, and as he is trying to be,
+he will only be able to do it by touching something deep down in the
+clerk's nature, something very like his religion&mdash;his power of putting
+himself in the place of others. He can only do it by making a clerk feel
+that this power in him of doing as he would be done by, and seeing how
+to do it, <i>i.e.</i>, the religion in him, is what he is hired for.</p>
+
+<p>It is visionary to try to run a great department store, a great machine
+of twenty-five hundred souls, a machine of human emotions, of five
+thousand eyes and ears, a huge loom of enthusiasm, of love, hate,
+covetousness, sorrow, disappointment, and joy without having it full of
+clerks who are experts in human nature, putting themselves in the place
+of crowds of other people, clerks who are essentially religious.</p>
+
+<p>So we watch the men who are ahead driving one another into goodness. The
+man who is not able to create, distribute or turn on, in his business
+establishment, goodness, social insight, and customer-insight in it, can
+only hope to-day to keep ahead in business by having competitors as
+inefficient as he is.</p>
+
+<p>The man who is ahead has discovered himself. Everything <a name="Page_183" id="Page_183"></a>the man ahead
+is doing eight hours a day, is seen at last narrowing him down,
+cornering him into goodness.</p>
+
+<p>Of course as long as people looked upon goodness as a Sunday affair, a
+few hours a week put in on it, we were naturally discouraged about it.</p>
+
+<p>It is still a little too fresh looking and it may be still a little too
+clever for everybody, but slowly, irrevocably, we see it coming. We can
+look up almost any day and watch some goodness&mdash;now&mdash;at least one
+specimen or so, in every branch of business.</p>
+
+<p>We watch daily the men who are ahead, pulling on the goodness of the
+world and the Crowds pushing on it.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_184" id="Page_184"></a>CHAPTER XVII</h2>
+
+<h3>THE CROWDS PUSH</h3>
+
+
+<p>The men who are ahead make goodness start, but it is the crowds that
+make it irresistible.</p>
+
+<p>The final, slow, long, imperious lift on goodness is the one the crowd
+gives. Of course, for the most part, modern business is largely done
+with crowds. Crowds are doing it and crowds are nearly always watching
+it.</p>
+
+<p>The factory is slower than the department store in being good because
+the men in it deal with crowds of things and crowds of wheels and not
+with crowds of people.</p>
+
+<p>All responsible people are forced to be good, with crowds around them,
+expecting it of them.</p>
+
+<p>Crowds at the very least are a kind of vast, insinuating, penetrating,
+omnipresent, permeating police force of righteousness.</p>
+
+<p>In a department store, the crowds, twelve thousand a day, are like some
+huge coil of hose or vacuum cleaner, lying about the place, sucking up,
+drawing out, and demanding goodness from the clerks. Clerks develop
+human insight and powers faster in department stores than machinists do
+in factories because they are exposed to more people and to larger
+crowds. The stream clears itself.</p>
+
+<p>The last forms of business to yield to the new spirit are to be the
+lonely ones, the ones where light, air, human emotions, and crowds are
+shut out.</p>
+
+<p>The lonely forms of business will at last be vitalized and socialized by
+men of organizing genius, who will invent the equivalent of crowds going
+by, who will contrive ways of putting <a name="Page_185" id="Page_185"></a>a few responsible persons in
+sight or in a position where they will feel crowds going by their souls,
+looking into them as if they were shop windows. Crowds can keep track of
+a few. The crowds will see that these few are the kind of men who will
+keep track of all.</p>
+
+<p>Crowds in the end will not accept less than the best. With crowds of
+people and crowds of places and crowds of times we are good. In all
+things crowds can see or be made to see we are safe. Progress lies in
+making crowds see through people, making crowds go past them. While they
+are going past them, they lure their goodness on.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_186" id="Page_186"></a>CHAPTER XVIII</h2>
+
+<h3>THE MAN WHO SAYS HOW, SAYS HOW</h3>
+
+
+<p>The people who are worried and discouraged about goodness in this world,
+one finds when one studies them a little, are almost always worried in a
+kind of general way. They do not worry about anything in particular.
+Their religion seems to be a kind of good-hearted, pained vagueness.</p>
+
+<p>The religion of the people who never worry at all, the thoughtless
+optimists, is quite the same too, except that they have a kind of happy,
+rosy-lighted vagueness instead.</p>
+
+<p>For about two thousand years now, goodness has been in the hands of
+vague people. Some of them have used their vagueness to cry with softly,
+and some of them have used it to praise God with and to have many fine,
+brave, general feelings about God.</p>
+
+<p>I have tried faithfully, speaking for one, to be religious with both of
+these sets of people.</p>
+
+<p>They make one feel rather lonesome.</p>
+
+<p>If one goes about and takes a grim happiness, a kind of iron joy in
+seeing how successful a locomotive is, or if one watches a great,
+worshipful ocean liner with delight, or if, down in New York, one looks
+up and sees a new skyscraper going slowly up, unfolding into the sky
+before one, lifting up its gigantic, restless, resistless face to God;
+there comes to seem to be something about churches and about good people
+and about the way they have of acting and thinking about goodness and
+doing things with goodness, that makes one unhappy.</p>
+
+<p>Perhaps one has just come from it and one's soul is filled with the
+stern, glad singing of a great foundry, of the religious, <a name="Page_187" id="Page_187"></a>victorious
+praising spirit of man, dipping up steel in mighty spoonfuls&mdash;the stuff
+the inside of the earth is made of, and flinging it together into a
+great network or crust for the planet&mdash;into mighty floors or sidewalks
+all round the earth for cities to tread on and there comes to seem
+something so successful, so manlike, so godlike about it, about the way
+these men who do these things do them and do what they set out to do,
+that when I find myself suddenly, all in a few minutes on a Sunday
+morning, thrown out of this atmosphere into a Christian church, find
+myself sitting all still and waiting, with all these good people about
+me, and when I find them offering me their religion so gravely, so
+hopefully, it all comes to me with a great rush sometimes&mdash;comes to me
+as out of great deeps of resentment, that religion could possibly be
+made in a church to seem something so faint, so beautifully weary, so
+dreamy, and as if it were humming softly, absently to itself.</p>
+
+<p>I wonder in the presence of a Christianity like this whether I am a
+Christian or not&mdash;the quartet choirs, confections, the little, dainty,
+faintly sweet sermons&mdash;it is as if&mdash;no I will not say it....</p>
+
+<p>I have this moment crossed the words out before my eyes. It is as if,
+after all, religion, instead of being as I supposed down at the foundry,
+the stern and splendid music of man conquering all things for God, were,
+after all, some huge, sublime and holy vagueness, as if the service and
+the things I saw about me were not hard true realities&mdash;as if going to
+Church were like sitting in a cloud&mdash;some soft musical cloud or floating
+island of goodness and drifting and drifting....</p>
+
+<hr />
+
+<p>Not all churches are alike, but I am speaking of something that must
+have happened to many men. I but record this blank space on this page,
+as a spiritual fact, as a part of the religious experience of a man
+trying to be good.</p>
+
+<p>When this little experience of which the words have to be <a name="Page_188" id="Page_188"></a>crossed out
+after going to Church&mdash;finally settles down, there is still a grim truth
+left in it.</p>
+
+<p>The vagueness of the man who is good, who locks himself up in a Church
+and says, &quot;Oh God! Oh God! Oh God!&quot; and the vigour and incisiveness of
+the man who says nothing about it and who goes out of doors and acts
+like a god all the week&mdash;these remain with me as a daily and abiding
+sense.</p>
+
+<p>And when I find myself myself, I, who have gloried in cathedrals since I
+was a little child, looking ahead for a God upon the earth, and when I
+see the foundries, the airships, the ocean liners beckoning the soul of
+man upon the skies, and the victory of the soul over the dust and over
+the water and over the air and when I see the Cathedrals beside them,
+those vast, faint, grave, happy, floating islands of the Saved, drifting
+backward down the years, it does not seem as if I could bear the
+foundries saying one thing about my God and the cathedrals saying
+another.</p>
+
+<p>I have tried to see a way out. Why should it be so?</p>
+
+<p>I have seen that the foundries, the ocean liners, and the airships are
+in the hands of men who say How.</p>
+
+<p>Perhaps we will take goodness and cathedrals, very soon now, and put
+them for a while in the hands of the men who say how. If St. Francis,
+for instance, to-day, were to be suddenly more like Bessemer, or if Dr.
+Henry Van Dyke were more like Edison or if the Reverend R.J. Campbell
+were more like Sir Joseph Lister or if the Bishop of London were to go
+at London the way Marconi goes at the sky, what would begin to happen to
+goodness? One likes to imagine what would happen if that same spirit,
+the spirit of &quot;how&quot; were brought to bear upon a great engineering
+enterprise like goodness in this world.</p>
+
+<p>Perhaps the spirit of &quot;how&quot; is the spirit of God.</p>
+
+<p>Perhaps religion in the twentieth century is Technique.</p>
+
+<p>Technique in the twentieth century is the Holy Ghost.</p>
+
+<p>Technique is the very last thing that has been thought of in religion.
+Religion is being converted before our eyes. It is becoming touched with
+the temper of science, with the thorough<a name="Page_189" id="Page_189"></a>ness, the doggedness, the
+inconsolableness of science until it is seeing how and until it is
+saying how.</p>
+
+<p>When the inventors, in our machine age, get to work on goodness in the
+way that they are getting to work on other things, things will begin to
+happen to goodness that the vague, sweet saints of two thousand years
+have never dreamed of yet.</p>
+
+<p>In London and New York, in this first quarter of the twentieth century
+Christianity will not be put off as a spirit. The right of Christianity
+to be a spirit has lapsed.</p>
+
+<p>Christianity is a Method.</p>
+
+<p>What Christ meant when He said He was the Truth and the Life, has been
+understood, on the whole, very well. What He meant by saying He was the
+Way, we are now beginning, to work out.</p>
+
+<hr />
+
+<p>A thousand or two years ago, when two men stood by the roadside and made
+a bargain, it was their affair.</p>
+
+<p>When two men stand on the sidewalk now and make a bargain, say in New
+York, they have to deal and to deal very thoughtfully and accurately
+with ninety million people who are not there. They do this as well as
+they can by imagining what the ninety million people would do and say,
+and how they would like to be done by, if they were there.</p>
+
+<p>The facilities for finding out what the ninety million people would do
+and say, and what they would want, the general conveniences for assuring
+the two men on the sidewalk that they will be able to conduct their
+bargain, and to get the other ninety million in, accurately, that they
+will be able to do by them as they would be done by&mdash;these have scarcely
+been arranged for yet.</p>
+
+<p>In our machine age, with our railroads, and our telephones suddenly
+heaping our lives up on one another's lives, almost before we have
+noticed it, our religious machinery to go with our other machinery, our
+machinery <a name="Page_190" id="Page_190"></a>that we are going to be Christians with, has not been
+invented yet.</p>
+
+<p>Religion two-men size, or man and woman size, or one family or two
+family size or village size has been worked out. Religion as long as it
+has been concerned with a few people and was a matter of love between
+neighbours, or of skill in being neighbourly, has had no special or
+imperative need for science or the scientific man.</p>
+
+<p>Now that religion is obliged to be an intimate, a confiding relation
+between ninety million people, the spiritual genius, devotion, and
+holiness of the scientific man, of the man who says &quot;how&quot; has come to be
+the modern man's almost only access to his God.</p>
+
+<p>A ninety million man-power religion is an enterprise of spiritual
+engineering, a feat in national and international statesmanship, a
+gigantic structural constructive achievement in human nature. Doing as
+one would be done by, with a few people, is a thing that any man can sit
+down and read his Bible a few minutes and arrange for himself. He can
+manage to do as he would be done by, fairly well in the next yard. But
+how about doing as one would be done by with ninety million people&mdash;all
+sizes, all climates, all religions, Buffalo, New Orleans, Seattle? How
+about doing as one would be done by three thousand miles?</p>
+
+<p>It is an understatement to say, as we look about our modern world, that
+Christianity has not been tried yet.</p>
+
+<p>Christianity has not been invented yet.</p>
+
+<p>What was invented two thousand years ago was the spirit of Christianity.</p>
+
+<p>Christianity has been for two thousand years a spirit.</p>
+
+<p>It is almost like a new religion to me just of itself to think of it. It
+is like being presented suddenly with a new world to think of it, to
+think that all we have really done with Christianity as yet is to use it
+as a breath or spirit.</p>
+
+<p>I look at the vision of the earth to-day, of the great cities <a name="Page_191" id="Page_191"></a>rushing
+together at last and running around the world like children running
+around a house&mdash;great cities shouting on the seas, suddenly sliding up
+and down the globe, playing hopscotch on the equator, scrambling up the
+poles&mdash;all these colossal children!... Here we all are!&mdash;a whiff of
+steam from the Watts's steam kettle and a wave of Marconi across the air
+and we have crept up from our little separate sunsets, all our little
+private national bedrooms of light and darkness into the one single same
+cunning dooryard of a world! Our religion, our politics, our Bibles,
+kings, millionaires, crowds, bombs, prophets and railroads all hurling,
+sweeping, crashing our lives together in a kind of vast international
+collision of intimacy.</p>
+
+<p>All the Christianity we can bring to bear or that we can use to run this
+crash of intimacy with is a spirit, a breath.</p>
+
+<p>We do not well to berate one another or to berate one another's motives
+or to assail human nature or to grow satirical about God with all our
+little battered helpless Christians about us and our unadjusted
+religions.</p>
+
+<p>We are a new human race grappling with a new world. Our Christianity has
+not been invented yet and if we want a God, we will work like chemists,
+like airmen, turn the inside of the earth out, dump the sky, move
+mountains, face cities, love one another, and find Him!</p>
+
+<p>In the meantime until we have done this, until we have worked as
+chemists and airmen work, Christianity is a spirit.</p>
+
+<p>It explains all this eager jumble of the world, brushes away our
+objections, frees our hearts, gives us our program, makes us know what
+we are for, to stop and think a moment of this&mdash;that Christianity is a
+spirit.</p>
+
+<p>Everything that is passing wonderful is a spirit at first. God begins
+building a world as a world-spirit, out of a spirit brooding upon the
+waters. Then for a long while the vague waters, then for a long while a
+little vague land or spirit-of-planet before a real world.</p>
+
+<p>And every real belief that man has had, has begun as a spirit.</p>
+
+<p><a name="Page_192" id="Page_192"></a>For two thousand years Man has had the spirit of immortality. Homer had
+it. Homer had moments when improvising his mighty song all alone, of
+hearing or seeming to hear, faintly, choruses of men's voices singing
+his songs after him, a thousand years away.</p>
+
+<p>As he groped his way up in his singing, he felt them in spirit, perhaps,
+the lonely wandering minstrels in little closed-in valleys, or on the
+vast quiet hills, filling the world with his voice when he was dead,
+going about with his singing, breaking it in upon the souls of children,
+of the new boys and girls, and building new worlds and rebuilding old
+worlds in the hearts of men. Homer had the spirit of hearing his own
+voice forever, but the technique of it, the important point of seeing
+how the thing could really be done, of seeing how people, instead of
+listening to imitations or copies or awkward echoes of Homer, should
+listen to Homer's voice itself&mdash;the timbre, the intimacy, the subtlety,
+the strength of it&mdash;the depth of his heart singing out of it. All this
+has had to wait to be thought out by Thomas A. Edison.</p>
+
+<p>Man has not only for thousands of years had the spirit of immortality,
+of keeping his voice filed away if any one wanted it on the earth,
+forever, but he has had all the other spirits or ghosts of his mightier
+self. He has had the spirit of being imperious and wilful with the sea,
+of faring forth on a planet and playing with oceans, and now he has
+worked out the details in ocean liners, in boats that fly up from the
+water, and in boats which dive and swim beneath the sea. For thousands
+of years he has had the spirit of the locomotive working through, troops
+of runners or of dim men groping defiantly with camels through deserts,
+or sweeping on on horses through the plains, and now with his banners of
+steam at last he has great public trains of cars carrying cities.</p>
+
+<p>For hundreds of years man has had the spirit of the motor-car&mdash;of having
+his own private locomotive or his own special train drive up to his
+door&mdash;the spirit of making every road his <a name="Page_193" id="Page_193"></a>railway. For a great many
+years he has had the spirit of the wireless telegraph and of using the
+sky. Franklin tried using the sky years ago but all he got was
+electricity. Marconi knew how better. Marconi has got ghosts of men's
+voices out of the clouds, has made heaven a sounding board for great
+congregations of cities, and faraway nations wrapped in darkness and
+silence whisper round the rolling earth. Man has long had the spirit of
+defying the seas. Now he has the technique and the motor-boat. He has
+had the spirit of removing oceans and of building huge, underground
+cities, the spirit of caves in the ground and mansions in the sky, and
+now he has subways and skyscrapers. For a thousand years he has had the
+spirit of Christ and now there is Frederick Taylor, Louis Brandeis,
+Westfield Pure Food, Doctor Carrel, Jane Addams, and Filene's Store.
+Vast networks&mdash;huge spiritual machines of goodness are crowding and
+penetrating to-day, fifteen pounds to the square inch, the atmosphere of
+the gospel into the very core of the matter of the world, into the
+everyday things, into the solids of the lives of men.</p>
+
+<p>It takes two great spirits of humanity to bring a great truth or a new
+goodness into this world; one spirit creates it, the other conceives it,
+gathers the earth about it and gives it birth. These two spirits seem to
+be the spirits of the poet and the scientist.</p>
+
+<p>We are taking to-day, many of us, an almost religious delight in them
+both. We make no comparisons.</p>
+
+<p>We note that the poet's inspiration comes first and consists in saying
+something that is true, that cannot be proved.</p>
+
+<p>A few people with imagination, here and there, believe it.</p>
+
+<p>The scientist's inspiration comes second and consists in seeing ways of
+proving it, of making it matter of fact.</p>
+
+<p>He proves it by seeing how to do it.</p>
+
+<p>Crowds believe it.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_194" id="Page_194"></a>CHAPTER XIX</h2>
+
+<h3>AND THE MACHINE STARTS</h3>
+
+
+<p>One of the things that makes one thoughtful in going about from city to
+city and dropping into the churches is the way the people do not sing in
+them and will not pray in them. In every new strange city where one
+stops on a Sunday morning, one looks hopefully&mdash;while one hears the
+chimes of bells&mdash;at the row of steeples down the street. One looks for
+people going in who seem to go with chimes of bells. And when one goes
+in, one finds them again and again, inside, all these bolt-up-right,
+faintly sing-song congregations.</p>
+
+<p>One wonders about the churches.</p>
+
+<p>What is there that is being said in them that should make any one feel
+like singing?</p>
+
+<p>The one thing that the churches are for is news&mdash;news that would be
+suitable to sing about, and that would naturally make one want to sing
+and pray after one had heard it.</p>
+
+<p>There is very little occasion to sing or to pray over old news.</p>
+
+<p>Worship would take care of itself in our churches if people got the
+latest and biggest news in them.</p>
+
+<p>News is the latest faith men have in one another, the last thing they
+have dared to get from God.</p>
+
+<p>It is not impossible that just at the present moment, and for some
+little time to come, there is really very little worth while that can be
+said about Christianity, until Christianity has been tried. I cannot
+conceive of Christ's coming back and saying anything just at the moment.
+He would merely wonder why, in all these two thousand years, we had not
+arranged to do anything about what He had said before. He would wonder
+how <a name="Page_195" id="Page_195"></a>we could keep on so, making his great faith for us so poetic,
+visionary, and inefficient.</p>
+
+<p>It is in the unconscious recognition of this and of the present
+spiritual crisis of the world, that our best men, so many of them,
+instead of going into preaching are going into laboratories and into
+business where what the gospel really is and what it is really made of,
+is being at last revealed to people&mdash;where news is being created.</p>
+
+<p>Perhaps it would not be precisely true&mdash;what I have said, about Christ's
+not saying anything. He probably would. But he would not say these same
+merely rudimentary things. He would go on to the truths and applications
+we have never heard or guessed. The rest of his time he would put in in
+proving that the things that had been merely said two thousand years
+ago, could be done now. And He would do what He could toward having them
+dropped forever, taken for granted and acted on as a part of the morally
+automatic and of-course machinery of the world.</p>
+
+<p>The Golden Rule takes or ought to take, very soon now, in real religion,
+somewhat the same position that table manners take in morals.</p>
+
+<p>All good manners are good in proportion as they become automatic. In
+saying that honesty pays we are merely moving religion on to its more
+creative and newer levels. We are asserting that the literal belief in
+honesty, after this, ought to be attended to practically by machinery.
+People ought to be honest automatically and by assumption, by dismissing
+it in business in particular, as a thing to be taken for granted.</p>
+
+<p>This is what is going to happen.</p>
+
+<p>Without the printing press a book would cost about ten thousand dollars,
+each copy.</p>
+
+<p>With the printing press, the first copy of a book costs perhaps about
+six hundred dollars.</p>
+
+<p>The second costs&mdash;twenty-nine cents.</p>
+
+<p><a name="Page_196" id="Page_196"></a>The same principle holds good under the law of moral automatics.</p>
+
+<p>Let the plates be cast. Everything follows. The fire in the Iroquois
+Theatre in Chicago cost six hundred dead bodies.</p>
+
+<p>Within a few months outward opening doors flew open to the streets
+around a world.</p>
+
+<p>Everybody knew about outward opening doors before.</p>
+
+<p>They had the spirit of outward opening doors. But the machinery for
+making everybody know that they knew it&mdash;the moral and spiritual
+machinery for lifting over the doors of a world and making them all
+swing suddenly generation after generation the other way, had not been
+set up.</p>
+
+<p>Of course it would have been better if there had been three hundred dead
+bodies or three dead bodies&mdash;but the principle holds good&mdash;let the moral
+plates be cast and the huge moral values follow with comparatively
+little individual moral hand labour. The moral hand labour moves on to
+more original things.</p>
+
+<p>The same principle holds good in letting an American city be good in
+seeing how to make goodness in a city work.</p>
+
+<p>Let the plates be once cast&mdash;say Galveston, Texas; or De Moines, Iowa,
+and goodness after you have your first specimen gets national
+automatically.</p>
+
+<p>Two hundred and five cities have adopted the Galveston or commission
+government in three years.</p>
+
+<hr />
+
+<p>The failure for the time being apparently of the more noble and
+aggressive kinds of goodness against the forces of evil is a matter of
+technique. Our failure is not due to our failure to know what evil
+really is, but due to our wasteful way of tunnelling through it.</p>
+
+<p>Our religious inventors have failed to use the most scientific method.
+We have gone at the matter of butting through evil without thinking
+enough. Less butting and more thinking <a name="Page_197" id="Page_197"></a>is our religion now. We will not
+try any longer to butt a whole planet when we try to keep one man from
+doing wrong.</p>
+
+<p>We will butt our way through to the man who sees where to butt and how
+to butt. Then all together!</p>
+
+<p>Very few of the wrongs that are done to society by individuals would be
+done if civilization were supplied with the slightest adequate machinery
+or conveniences for bringing home to people vividly who the people are
+they are wronging, how they are wronging them, and how the people feel
+about it. This machinery for moral and social insight, this
+intelligence-engine or apparatus of sympathy for a planet to-day, before
+our eyes is being invented and set up.</p>
+
+<hr />
+
+<p>Sometimes I almost think that history as a study or particularly as a
+habit of mind ought to be partitioned off and not allowed to people in
+general to-day. Only men of genius have imagination enough for handling
+history so that it is not a nuisance, a provincialism and an
+impertinence in the serene presence to-day of what is happening before
+our eyes. History makes common people stop thinking or makes them think
+wrong, about nine tenths of the area of human nature, particularly about
+the next important things that are going to happen to it.</p>
+
+<p>Our modern life is not an historian's problem. It is an inventor's
+problem. The historian can stand by and can be consulted. But things
+that seem to an historian quite reasonably impossible in human nature
+are true and we must all of us act every day as if they were true. We
+but change the temperature of human nature and in one moment new levels
+and possibilities open up on every side.</p>
+
+<p>Things that are true about water stop being true the moment it is heated
+212 degrees Fahrenheit. It begins suddenly to act like a cloud and when
+it is cooled off enough a cloud acts like a stone. Railroad trains are
+run for hundreds of miles every <a name="Page_198" id="Page_198"></a>year in Siberia across clouds that are
+cold enough. We raise the temperature of human nature and the motives
+with which men cannot act to-day suddenly around a world are the motives
+with which they cannot help acting to-morrow.</p>
+
+<p>The theory of raised temperatures alone, in human nature, will make
+possible to us ranges of goodness, of social passion and vision, that
+only a few men have been capable of before.</p>
+
+<p>All the new inventions have new sins, even new manners that go with
+them, new virtues and new faculties. The telephone, the motor-car, the
+wireless telegraph, the airship and the motor-boat all make men act with
+different insights, longer distances, and higher speeds.</p>
+
+<p>Men who, like our modern men, have a going consciousness, see things
+deeper by going faster.</p>
+
+<p>They see how more clearly by going faster.</p>
+
+<p>They see farther by going faster.</p>
+
+<p>If a man is driving a motor-car three miles an hour all he needs to
+attend to with his imagination is a few feet of the road ahead.</p>
+
+<p>If he is driving his car thirty miles an hour and trying to get on by
+anticipating his road a few feet ahead, he dies.</p>
+
+<p>The faster a man goes&mdash;if he has the brains for it&mdash;the more people and
+the more things in the way, his mind covers in a minute&mdash;the more
+magnificently he sees how.</p>
+
+<p>On a railway train any ordinary man any day in the year (if he goes fast
+enough) can see through a board fence. It may be made of vertical slats
+five inches across and half an inch apart. He sees through the slits
+between the slats the whole country for miles. If he goes fast enough a
+man can see through a solid freight train.</p>
+
+<p>All our modern industrial social problems are problems of gearing people
+up. Ordinary men are living on trains now&mdash;on moral trains.</p>
+
+<p>Their social consciousness is being geared up. They are see<a name="Page_199" id="Page_199"></a>ing more
+other people and more other things and more things beyond the Fence.</p>
+
+<p>The increased vibration in human nature and in the human brain and heart
+that go with the motor-car habit, the increased speed of the human
+motor, the gearing up of the central power house in society everywhere
+is going to make men capable of unheard-of social technique. The social
+consciousness is becoming the common man's daily habit. Laws of social
+technique and laws of human nature which were theories once are habits
+now.</p>
+
+<p>There is a certain sense in which it may be said that the modern man
+enjoys daily his moral imagination. He is angered and delighted with his
+social consciousness. He boils with rage or sings when he hears of all
+the new machines of good and machines of evil that people are setting up
+in our modern world.</p>
+
+<p>There is a sense in which he glories in the Golden Rule. The
+moral-machinist's joy is in him. He is not content to watch it go round
+and round like some smooth-running Corliss engine which is not connected
+up yet&mdash;that nobody really uses except as a kind of model under glass or
+a miniature for theological schools. He cannot bear the Golden Rule
+under glass. He wants to see it going round and round, look up at it,
+immense, silent, masterful, running a world. He delights in the Golden
+Rule as a part of his love of nature. It is as the falling of apples to
+him. He delights in it as he delights in frost and fire and in the
+glorious, modest, implacable, hushed way they work!</p>
+
+<p>We are in an age in which a Golden Rule can sing. The men around us are
+in a new temper. They have the passion, almost, the religion of
+precision that goes with machines.</p>
+
+<p>While I have been sitting at my desk and writing these last words, the
+two half-past-eight trains, at full speed, have met in the meadow.</p>
+
+<p>There is something a little impersonal, almost abstracted, about the way
+the trains meet out here on their lonely sidewalk <a name="Page_200" id="Page_200"></a>through the meadow,
+twenty inches apart&mdash;morning after morning. It always seems as if this
+time&mdash;this one next time&mdash;they would not do it right. One argues it all
+out unconsciously that of course there is a kind of understanding
+between them as they come bearing down on each other and it's all been
+arranged beforehand when they left their stations; and yet somehow as I
+watch them flying up out of the distance, those two still, swift
+thoughts, or shots of cities&mdash;dark, monstrous (it's as if Springfield
+and Northampton had caught some people up and were firing them at each
+other)&mdash;I am always wondering if this particular time there will not be
+a report, after all, a clang on the landscape, on all the hills, and a
+long story in the <i>Republican</i> the next morning.</p>
+
+<p>Then they softly crash together and pass on&mdash;two or three quiet whiffs
+at each other&mdash;as if nothing had happened.</p>
+
+<p>I always feel afterward as if something splendid, some great human act
+of faith, had been done in my presence. Those two looming, mighty
+engines, bearing down on each other, making an aim so, at twenty inches
+from death, and nothing to depend on but those two gleaming dainty
+strips or ribbons of iron&mdash;a few eighths of an inch on the edge of a
+wheel&mdash;I never can get used to it: the two great glowing creatures, full
+of thunder and trust, leaping up the telegraph poles through the still
+valley, each of them with its little streak of souls behind it; immortal
+souls, children, fathers, mothers, smiling, chattering along through
+Infinity&mdash;it all keeps on being boundless to me, and full of a glad
+boyish terror and faith. And under and through it all there is a kind of
+stern singing.</p>
+
+<p>I know well enough, of course, that it is a platitude, this meeting of
+two trains in a meadow, but it never acts like one. I sometimes stand
+and watch the engineer afterward. I wonder if he knows he enjoys it.
+Perhaps he would have to stop to know how happy he was, and not meet
+trains for a while. Then he would miss something, I think; he would miss
+his deep joyous daily acts of faith, his daily habits of believing in
+things&mdash;<a name="Page_201" id="Page_201"></a>in steam, and in air, and in himself, and in the switchman, and
+in God.</p>
+
+<p>I see him in his cab window, he swings out his blue sleeve at me! I like
+the way he stakes everything on what he believes. Nothing between him
+and death but a few telegraph ticks&mdash;the flange of a wheel.... Suddenly
+the swing of his train comes up like the swing and the rhythm of a great
+creed. It sounds like a chant down between the mountains. I come into
+the house lifted with it. I have heard a man believing, believing mile
+after mile down the valley. I have heard a man believing in a
+Pennsylvania rolling mill, in a white vapour, in compressed air and a
+whistle, the way Calvin believed in God.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_202" id="Page_202"></a><a name="Page_203" id="Page_203"></a>BOOK THREE</h2>
+
+<h3>LETTING THE CROWD BE BEAUTIFUL</h3>
+
+
+<p>TO WILBUR WRIGHT AND WILLIAM MARCONI</p>
+
+<div class="poem"><div class="stanza"><i>
+<span>&quot;Great Spirit&mdash;Thou who in my being's burning mesh<br /></span>
+<span>Hath wrought the shining of the mist through and through the flesh,<br /></span>
+<span>Who, through the double-wondered glory of the dust<br /></span>
+<span>Hast thrust<br /></span>
+<span>Habits of skies upon me, souls of days and nights,<br /></span>
+<span>Where are the deeds that needs must be,<br /></span>
+<span>The dreams, the high delights,<br /></span>
+<span>That I once more may hear my voice<br /></span>
+<span>From cloudy door to door rejoice&mdash;<br /></span>
+<span>May stretch the boundaries of love<br /></span>
+<span>Beyond the mumbling, mock horizons of my fears<br /></span>
+<span>To the faint-remembered glory of those years&mdash;<br /></span>
+<span>May lift my soul<br /></span>
+<span>And reach this Heaven of thine<br /></span>
+<span>With mine?&quot;<br /></span></i>
+</div><div class="stanza"><i>
+<span>&quot;Come up here, dear little Child<br /></span>
+<span class="i2">To fly in the clouds and winds with me,<br /></span>
+<span class="i6">and play with the measureless light!&quot;<br /></span>
+</i></div></div>
+
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_204" id="Page_204"></a><a name="Page_205" id="Page_205"></a>PART ONE</h2>
+
+<h3>WISTFUL MILLIONAIRES</h3>
+
+
+
+<hr style="width: 65%;" />
+<h2>CHAPTER I</h2>
+
+<h3>MR. CARNEGIE SPEAKS UP</h3>
+
+
+<p>As I was wandering through space the other day&mdash;just aeroplaning past on
+my way over from Mars&mdash;I came suddenly upon a neat, snug little
+property, with a huge sign stuck in the middle of it:</p>
+
+<blockquote><p>THE EARTH: THIS DESIRABLE PROPERTY TO LET. Rockefeller,
+ Carnegie, Morgan &amp; Co.</p></blockquote>
+
+<p>I was just about to pass it by, inferring naturally that it must be a
+mere bank, or wholesale house, or something, when it occurred to me it
+might do no harm to stop over on it, and see. I thought I might at least
+drop in and inquire what kind of a firm it was that was handling it, and
+what was their idea, and what, if anything, they thought their little
+planet was for, and what they proposed to do with it.</p>
+
+<p>I found, on meeting Mr. Rockefeller and Mr. Carnegie and Mr. Morgan, to
+my astonishment, that they did not propose to do anything with it at
+all. They had merely got it; that was as far as they had thought the
+thing out apparently&mdash;to get it. They seemed to be depending, so far as
+I could judge, in a vague, pained way, on somebody's happening along who
+would think perhaps of something that could be done with it.</p>
+
+<p>Of course, as Mr. Carnegie (who was the talking mem<a name="Page_206" id="Page_206"></a>ber of the firm)
+pointed out, if they only owned a part of it, and could sell one part of
+it to the other part there would still be something left that they could
+do, at least it would be their line; but merely owning all of it, so, as
+they did, was embarrassing. He had tried, Mr. Carnegie told me, to think
+of a few things himself, but was discouraged; and he intimated he was
+devoting his life just now to pulling himself together at the end, and
+dying a poor man. But that was not much, he admitted, and it was really
+not a very great service on his part to a world, he thought&mdash;his merely
+dying poor in it.</p>
+
+<p>When I asked him if there was anything else he had been able to think of
+to do for the world&mdash;</p>
+
+<p>&quot;No,&quot; he said, &quot;nothing really; nothing except chucking down libraries
+on it&mdash;safes for old books.&quot;</p>
+
+<p>&quot;And Mr. Morgan?&quot; I said.</p>
+
+<p>&quot;Oh! He is chucking down old china on it, old pictures, and things.&quot;</p>
+
+<p>&quot;And Mr. Rockefeller?&quot;</p>
+
+<p>&quot;Mussing with colleges, some,&quot; he said, &quot;just now. But he doesn't, as a
+matter of fact, see anything&mdash;not of his own&mdash;that can really be done
+with them, except to make them more systematized and businesslike, make
+them over into sort of Standard Oil Spiritual Refineries, fill them with
+millions more of little Rockefellers&mdash;and they won't let him do that. Of
+course, as you might see, what they want to do practically is to take
+the Rockefeller money and leave the Rockefeller out. Nobody will really
+let him do anything. Everything goes this way when we seriously try to
+do things. The fact is, it is a pretty small, helpless business, owning
+a world,&quot; sighed Mr. Carnegie.</p>
+
+<p>&quot;This is why we are selling out, if anybody happens along. Anybody, that
+is, who really sees what this piece of property is for and how to
+develop it, can have it,&quot; said Mr. Carnegie, &quot;and have it cheap.&quot;</p>
+
+<p><a name="Page_207" id="Page_207"></a>Mr. Carnegie spoke these last words very slowly and wearily, and with
+his most wistful look; and then, recalling himself suddenly, and handing
+me a glass to look at New York with and see what I thought of it, he
+asked to be excused for a moment, and saying, &quot;I have fourteen libraries
+to give away before a quarter past twelve,&quot; he hurried out of the room.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_208" id="Page_208"></a>CHAPTER II</h2>
+
+<h3>MR. CARNEGIE TRIES TO MAKE PEOPLE READ</h3>
+
+
+<p>I found, as I was studying the general view of New York as seen from the
+top through Mr. Carnegie's glass, that there appeared to be a great many
+dots&mdash;long rows of dots for the most part&mdash;possibly very high buildings,
+but there was one building, wide and white and low, and more spread-out
+and important-looking than any of the others, which especially attracted
+my attention. It looked as if it might be a kind of monument or
+mausoleum to somebody. On looking again I found that it was filled with
+books, and was the Carnegie Public Library. There were forty more
+Libraries for New York Mr. Carnegie was having put up, I was told, and
+he had dotted them&mdash;thousands of them almost everywhere one could look,
+apparently, on his own particular part of the planet.</p>
+
+<p>A few days later, when I began to do things at a closer range, I took a
+little trip to New York, and visited the Library; and I asked the man
+who seemed to have it in charge, who there was who was writing books for
+Mr. Carnegie's Libraries just now, or if there was any really adequate
+arrangement Mr. Carnegie had made for having a few great books written
+for all these fine buildings&mdash;all these really noble book-racks, he had
+had put up. The man seemed rather taken aback, and hesitated. Finally, I
+asked him point blank to give me the name of the supposed greatest
+living author who had written anything for all these miles of Carnegie
+Libraries, and he mentioned doubtfully a certain Mr. Rudyard Kipling. I
+at once asked for his books, of course, and sat <a name="Page_209" id="Page_209"></a>down without delay to
+find out if he was the greatest living author the planet had, what it
+was he had to say for it and about it, and more particularly, of course,
+what he had to to say it was for.</p>
+
+<p>I found among his books some beautiful and quite refined interpretations
+of tigers and serpents, a really noble interpretation or conception of
+what the beasts were for all the glorious gentlemanly beasts&mdash;and of
+what machines were for&mdash;all the young, fresh, mighty, worshipful
+engines&mdash;and what soldiers were for. But when I looked at what he
+thought men were for, at what the planet was for, there was practically
+almost nothing. The nearest I came to it was a remark, apparently in a
+magazine interview which I cannot quote correctly now, but which
+amounted to something like this: &quot;We will never have a great world until
+we have some one great artist or poet in it, who sees it as a whole,
+focuses it, composes it, makes a picture of it, and gives the men who
+are in it a vision to live for.&quot;</p>
+
+<hr />
+
+<p>Since then I have been trying to see what Messrs. Rockefeller, Carnegie,
+and Morgan could do to produce and arrange what seemed to me the one
+most important, imperative, and immediate convenience their planet could
+have, namely, as Mr. Kipling intimated, some man on it, some great
+creative genius, who would gather it all up in his imagination&mdash;the
+beasts, and the people, and the sciences, and the machines&mdash;in short,
+the planet as a whole, and say what it was for. It is from this point of
+view that I have been drawn into writing the following pages on the next
+important improvements&mdash;what one might call the spiritual Unreal-Estate
+Improvements, for Messrs. Rockefeller, Carnegie, and Morgan's property
+which will have to be installed. I have been going over the property
+more or less carefully in my own way <a name="Page_210" id="Page_210"></a>since, studying it and noting what
+had been done by the owners, and what possibly might be done toward
+arranging authors, inventors, seers, artists, or engineers or other
+efficient persons who would be able to inquire, to think out for a
+world, to express for it, some faint idea of what it was for.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_211" id="Page_211"></a>CHAPTER III</h2>
+
+<h3>MR. NOBEL TRIES TO MAKE PEOPLE WRITE</h3>
+
+
+<p>Not unnaturally, of course, I turned to see what had already been done
+by the more powerful men the planet had produced, in the way of
+arranging for the necessary seers and geniuses to run the world with,
+and I soon found that by far the most intelligent and far-seeing attempt
+that had been made yet in this direction had been made by an inspired,
+or semi-inspired, millionaire in Sweden, named Alfred Nobel, an
+idealist, who had made a large but unhappy fortune out of an explosive
+to stop war with. His general idea had been that dynamite would make war
+so terrible that it would shock people into not fighting any more, and
+that gradually people, not having to spend their time in thinking of
+ways of killing one another, would have more time than they had ever had
+before to think of other and more important things. It was the
+disappointment of his life that his invention, instead of being used
+creatively, used to free men from fighting and make men think of things,
+had been used largely as an arrangement for making people so afraid of
+war that they could not think of anything else. Whichever way he turned
+he saw the world in a kind of panic, all the old and gentle-minded
+nations with their fair fields, their factories and art galleries, all
+hard at work piling up explosives around themselves until they could
+hardly see over them. As this was the precise contrary of what he had
+intended, and he had not managed to do what he had meant to do with
+making his money, he thought he would try to see if he could not yet do
+what he had meant to do in spending it. He sat down to write <a name="Page_212" id="Page_212"></a>his Will,
+and in this Will, writing as an inventor and a man of genius, he tried
+to express, in the terms of money, his five great desires for the world.
+He wished to spend forty thousand dollars a year, every year forever,
+after he was dead, on each of these five great desires. There were five
+great Inventors that he wanted, and he wanted the whole world searched
+through for them, for each of them, once more every year, to see if they
+could be found. Mr. Nobel expressed his desire for these five Inventors
+as people often manage to express things in wills, in such a way that
+not everybody had been sure what he meant. There seems to have been
+comparatively little trouble, from year to year, in awarding the prizes
+to some adequate inventor in the domain of Peace, of Physics, of
+Chemistry, and of Medicine; but the Nobel Prize Trustees, in trying to
+pick out an award each year to some man who could be regarded as a true
+inventor in Literature, have met with considerable difficulty in
+deciding just what sort of a man Alfred Nobel had in mind, and had set
+aside his forty thousand dollars for when he directed that it should
+go&mdash;to quote from the Will&mdash;&quot;To the person who shall have produced in
+the field of Literature the most distinguished work of an idealistic
+tendency.&quot;</p>
+
+<p>Allen Upward, for instance, an Englishman unknown in Stockholm, invented
+and published a book four years ago, called the &quot;New Word,&quot; which was so
+idealistic and distinguished a book, and so full of new ideas and of new
+combinations of old ideas, that there was scarcely a publisher in
+England who did not instinctively recognize it, who did not see that it
+would not pay at once, and that therefore it was too strange and
+original and too important a book for him to publish, and after a long
+delay the book was finally printed in Geneva.</p>
+
+<p>A copy was sent to the Nobel Prize Trustees.</p>
+
+<p>One would have thought, looking at it theoretically, that here was
+precisely the sort of situation that Alfred Nobel, who had been the
+struggling inventor of a great invention <a name="Page_213" id="Page_213"></a>that would not pay at once
+himself, would have been looking for. A book so inventive, so far ahead,
+that publishers praised it and would not invest in it, one would have
+imagined to be the one book of all others for which Alfred Nobel stood
+ready and waiting to put down his forty thousand dollars.</p>
+
+<p>But Mr. Nobel's forty thousand dollars did not go to a comparatively
+obscure and uncapitalized inventor who had written a book to build a
+world with, or at least a great preliminary design, or sketch, toward a
+world. The Nobel Prize Trustees, instead of giving the forty thousand
+dollars to Allen Upward, looked carefully about through all the nations
+until their eyes fell on a certain Mr. Rudyard Kipling. And when they
+saw Mr. Rudyard Kipling, piled high with fame and five dollars a word,
+they came over quietly to where he was and put softly down on him forty
+thousand dollars more.</p>
+
+<p>I do not know, but it is not inconceivable, that Kipling himself would
+rather have had Allen Upward have it.</p>
+
+<p>I am not quarrelling with the Trustees, and am merely trying to think
+things out and understand. But it certainly is a question that cannot
+but keep recurring to one's mind&mdash;the unfortunate, and perhaps rather
+unlooked-for, way in which Mr. Nobel's Will works. And I have been
+wondering what there is that might be done, the world being the kind of
+world it is, which would enable the Nobel Prize Trustees to so
+administer the Will that its practical weight on the side of Idealism,
+and especially upon the crisis of idealism in young authors, would be
+where Mr. Nobel meant to have it.</p>
+
+<p>One must hasten to admit that Mr. Upward's book is open to question;
+that, in fact, it is the main trait of Mr. Upward's book that it raises
+a thousand questions; and that it would be a particularly hard book for
+most men to give a prize to, quietly go home, and sleep that night. I
+must hasten to admit also that, judging from their own point of view,
+the Nobel Prize Trustees have so far done quite well. They <a name="Page_214" id="Page_214"></a>have
+attained a kind of triumph of doing safe things&mdash;things that they could
+not be criticised for; and they could well reply to this present
+criticism that there was no other course that they could take. Unless
+they had a large fund for butting through all nations for obscure
+geniuses, and for turning up stones everywhere to look for embryo
+authors&mdash;unless they had a fund for going about among the great
+newspapers, the big magazines, and peeping under them through all the
+world for geniuses&mdash;and unless they had still another large fund for
+guaranteeing their decision when they had found one, a fund for
+convincing the world that they were right, and that they were not
+wasting their forty thousand dollars&mdash;the Trustees have taken a fairly
+plausible position. Their position being that, in default of perfectly
+fresh, brand-new, great men, and in view of the fact, in a world like
+this that geniuses in it are almost invariably, and, as a matter of
+course, lost or mislaid until they are dead, much the best and safest
+thing that Trustees of Idealism could do was to watch the drift of
+public opinion in the different nations, to adopt the course of noting
+carefully what the world thought were really its great men, and then (at
+a discreet and dignified distance, of course) tagging the public, and
+wherever they saw a crowd, a rather nice crowd, round a man, standing up
+softly at the last moment and handing him over his forty thousand
+dollars. This has been the history of the Nobel Trustees of Idealism,
+thus far.</p>
+
+<p>But in a way, we are all the trustees of idealism, and the problem of
+the Nobel Prize Trustees is more or less the problem of all of us. We
+are interested as well as they in trying to find out how to recognize
+and reward men of genius. What would we do ourselves if we were Nobel
+Prize Trustees? Precisely what was it that Alfred Nobel intended to
+achieve for Literature when he made this bequest of forty thousand
+dollars a year in his Will, for a work of Literature of an idealistic
+tendency?</p>
+
+<p>To take a concrete case, I can only record that it has seemed <a name="Page_215" id="Page_215"></a>to me
+that if Alfred Nobel himself could have been on hand that particular
+year, and could have read Mr. Upward's book, he would have given the
+prize of forty thousand dollars to Allen Upward. He would not have given
+the prize to Mr. Kipling&mdash;he would have given it twenty years before;
+but in this particular year of which I am writing, when he saw these two
+men together, I believe he would have given the prize to Allen Upward,
+and he would have hurried.</p>
+
+<p>I would like to put forward at this point two inquiries. First, why did
+the Trustees not award the prize to Allen Upward? And second, what would
+have happened if they had?</p>
+
+<p>First, the Trustees could not be sure that Mr. Upward in his work of
+genius was telling the truth.</p>
+
+<p>Second, they could not be sure that the world would approve of his
+having forty thousand dollars for telling the truth. Perhaps the world
+would have rather had him paid forty thousand dollars for not telling
+it.</p>
+
+<p>Third, Mr. Kipling was safe. No creative work had to be done on Kipling;
+all they had to do was to send him the cheque. Great crowds had swept in
+from all over the world, and nominated Mr. Kipling; the Committee merely
+had to confirm the nomination.</p>
+
+<p>Fourth, Mr. Upward, like all idealists, like all men who have the power
+of throwing this world into the melting-pot and bringing it out new
+again partly unrecognizable (which, of course, is the regular
+historical, almost conventional, thing for an idealist to do with a
+world), bewildered the Nobel Prize Committee. They could not be sure but
+that Mr. Upward's next book would be thought in the wrong, and make
+their having given him forty thousand dollars to write it ridiculous.</p>
+
+<hr />
+
+<p>What would have happened if the Trustees had given the prize to Mr.
+Upward?</p>
+
+<p><a name="Page_216" id="Page_216"></a>First, practically no one would have known who he was, and twenty-five
+nations would have been reading his book in a week, to see why the prize
+was given to him. The book would have been given the most widespread,
+highly stimulated, forty-thousand-dollar-power attention that any book
+in any age has had.</p>
+
+<p>Only now and then would a man go over and take down his old Kiplings
+from the shelf and read them, because he had heard that Mr. Kipling had
+forty thousand dollars more than he had had before.</p>
+
+<p>Secondly, Mr. Upward's new book would have the stimulus of his knowing
+while he was writing it that every word would be read by everybody. All
+the draught on the fire of his genius of the whole listening world would
+result in a work that even Mr. Upward himself perhaps would hardly
+believe he had written. As events turned out, and Mr. Upward did not get
+the prize there might be many reasons to believe that his next book
+might be out of focus, might be a mere petulant, scolding book, his
+exultation spent or dwindled, because his last tremendous wager&mdash;that
+the world wanted the truth&mdash;was lost.</p>
+
+<p>Scolding in a book means, as a rule, either juvenility or it means
+relapse into conscious degeneration of the soul&mdash;the focussing and
+fusing power in a man. I have sometimes wondered if even Christ, if He
+had not died in His thirty-third year, made His great dare for the world
+on the cross early, would not have stopped believing so magnificently in
+other people at about forty or forty-five or so, and would not have
+spent the rest of His days in railing at them, and in being very bitter
+and helpless and eloquent about Rome and Jerusalem. I have caught myself
+once or twice being glad Abraham Lincoln died suddenly just when he did,
+his great faith and love all warm in him, and his great oath for the
+world&mdash;that it was good&mdash;still fresh upon his lips!</p>
+
+<p>Writing a book like Allen Upward's for a planet with a <a name="Page_217" id="Page_217"></a>vision of a
+thousand years singing splendidly through it, and then just reading it
+all alone afterward when he has written it, and going over the score all
+alone by himself, would seem to be a good deal of a strain. To be
+contradicted out loud and gloriously by a world might be inspiring, but
+to be contradicted by a solid phalanx of silent nations, trooping up
+behind one another, unanimous, impervious, is enough to make any
+radiant, long-accumulated genius pause in full career, question himself,
+question his vision as a chimera, as some faintly lighted Northern
+Lights upon the world, that would never mean anything, that was an
+illusion, that would just flicker in the great dark once more and go
+out.</p>
+
+<p>I do not say that this is true, or that it would be true of Allen
+Upward.</p>
+
+<p>But I have read his book. I should think it might be true.</p>
+
+<p>What Alfred Nobel had in mind, his whole idea in his Will, it seems to
+some of us, was to put in his forty thousand dollars at the working end
+of some man's mind, at the end of the man's mind where the forty
+thousand dollars would itself be creative, where the forty thousand
+dollars would get into the man, and work out through the man and through
+his genius into the world. It does not seem to me that he wanted to put
+his forty thousand dollars at the idle, old remembering end of a man's
+mind; that he meant it should be used as a mere reward for idealism. I
+doubt if it even so much as occurred to Alfred Nobel, who was an
+idealist himself, that idealism, after a man had managed to have some in
+this world, would be rewarded, or could possibly be paid for, by any
+one. He knew, if ever a man knew, that idealism was its own reward, and
+that it was priceless, and that any attempt to reward it with money, to
+pay a man for it after he had had it, and after it was all over, would
+make forty thousand dollars look shabby, or at least pathetic and
+ridiculous. What he wanted to do was to build his forty thousand dollars
+over into a Man. He wanted to feel that this money that he had <a name="Page_218" id="Page_218"></a>made out
+of dynamite, out of destruction, would be wrought, through this man,
+into exultation, into life. He had proposed that this forty thousand
+dollars should become poetry in this man's book, that it should become
+light and heat, a power-house of thought, of great events. What Alfred
+Nobel had in mind, I think, with his little forty thousand dollars, was
+that it should be given a chance to become an intimate part of some
+man's genius; that it should become perhaps at last a Great Book&mdash;that
+great foundry of men's souls, where the moulds of History are patterned
+out, and where the hopes of nations and the prayers of women and
+children and of great men are, and where the ideals of men&mdash;those huge
+drive-wheels of the world&mdash;are cast in a strange light and silence.</p>
+
+<p>I wondered if they could have thought of this when they voted on Allen
+Upward's book that day three years ago&mdash;those twenty grave, quiet
+gentlemen in frockcoats in Stockholm!</p>
+
+<hr />
+
+<p>I have picked out Mr. Upward's book because it is the most difficult,
+the most hazardous, and the least fortunate one I know, to make my point
+with; and because a great many people will get the reaction of
+disagreeing with me, and feeling about it probably, the way the Nobel
+Prizes Trustees did. I have wanted to take a book which has the traits
+in it for which men of genius are persecuted or crucified or
+ignored&mdash;our more modern timid or anonymous form of the cross. If Mr.
+Upward had been given the Prize by the Nobel Prize Trustees, it will
+have to be admitted a howl would have gone up round the world that would
+not have quieted down yet; and it is this howl that Mr. Nobel intended
+his Prize for, and that he thought a man would need about forty thousand
+dollars to meet.</p>
+
+<p>I might have taken any one of several other books, and they would have
+illustrated my point snugly and more con<a name="Page_219" id="Page_219"></a>veniently; but just that right
+touch of craziness that Nobel had in mind, and that goes with great
+experiment of spirit&mdash;the chill, Nietzsche-like wildness, that bravado
+before God and man and before Time, that swinging one's self out on
+Eternity, which make Upward a typical man of genius, would have been
+lacking. K&mdash;&mdash; (whose criticisms of books are the most creative ones I
+know) said of Upward's book that he felt very happy and strangely
+emancipated when he read it, but that it was an uncanny experience, as
+if he had been made of thin air, had become a kind of aerated being, a
+psychic effect that genius often has; and K&mdash;&mdash; admitted to me
+confidentially that he felt that possibly he and Upward were being a
+little crazy and happy together by themselves, breaking out into
+infinite space so, and he took the book over to W&mdash;&mdash;, and left it on
+his desk slinkingly and half-ashamed and without saying anything about
+it. He said he was enormously relieved next time he saw W&mdash;&mdash;, felt as
+if he had just been pulled out of Bedlam to find that there was at least
+one other man in the world apparently in his right mind, who valued the
+book as he did.</p>
+
+<p>This is the precise feeling, it seems to me, that the Nobel Prize was
+intended to champion and to stand by and temporarily defend in a new
+author&mdash;the feeling he gives us of being in the presence of unseen
+forces, of incalculableness. It was this way Allen Upward has of taking
+his reader apart or up into a high place (like the Devil), and dizzying
+him, taking away his breath with Truth, that Nobel had in mind. He
+wanted to spend eight thousand pounds a year on providing for the world
+one more book which would give the ordinary man the personal feeling of
+being with a genius, cold, lonely, cosmic genius, the sense of a chill
+wind of All Space Outside blowing through&mdash;a book which is a sort of
+God's Wilderness, in which ordinary men with their ordinary plain senses
+round them move about dazed a little and as trees walking&mdash;a great,
+gaunt, naked book.</p>
+
+<p><a name="Page_220" id="Page_220"></a>Alfred Nobel was the inventor of an explosive, a rearranger of things
+assumed and things unbedded, and it was this same expansive,
+half-terrible, half-sublime power in other men and other men's books he
+wanted to endow&mdash;the power to free and mobilize the elements in a world,
+make it budge over a little toward a new one. He wanted to spend forty
+thousand dollars a year on the man in literature who had the pent-up
+power in him to crash the world's mind open once more every year like a
+Seed, and send groping up out of it once more its hidden thought.</p>
+
+<p>I may not be right in anticipating the eventual opinion of Allen
+Upward's book; but even if I am wrong, it will have helped perhaps to
+call attention to the essential failure of the Nobel Prize Trustees to
+side with the darers and experimenters in literature, to take a serious
+part in those great creative, centrifugal movements in the souls of men
+in which new worlds and the sense of new worlds are swept in upon us.
+For the Sciences, which are more matter of fact and tangible, the Nobel
+Prize is functioning more or less as Mr. Nobel intended, but certainly
+in Literature it will have to be classed as one more of our humdrum
+regular millionaire arrangements for patting successful people
+expensively on the back. It acts twenty years too late, falls into line
+with our usual worldly ornamental D.D., LL.D. habit, and has become, so
+far as Literature is concerned, a mere colossal, kindly, doddering Old
+Age Pension from a few gentlemen in Stockholm. It adds itself as one
+more futile effort of men of wealth&mdash;or world owners to be creative and
+lively with money, very much on the premises with money, after they are
+dead.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_221" id="Page_221"></a>CHAPTER IV</h2>
+
+<h3>PAPER BOOKS, MARBLE PILLARS, AND WOODEN BOYS</h3>
+
+
+<p>I have sometimes wished that Mr. Carnegie would post the following sign
+up on his Libraries, on the outside where people are passing, and on the
+inside in the room where people sit and think:</p>
+
+<blockquote><p>A MILLION DOLLARS REWARD.</p>
+
+<p> WANTED, A GREAT LIVING AMERICAN AUTHOR FOR MY LIBRARIES IN THE
+ UNITED STATES. AT PRESENT OUR GREAT AUTHOR IN AMERICA APPEARS
+ TO HAVE BEEN LOST OR MISLAID; ANY ONE FINDING HIM, OR ANY ONE
+ THAT MIGHT DO FOR HIM TEMPORARILY, PLEASE COMMUNICATE WITH ME.</p>
+
+<p> ANDREW CARNEGIE.</p></blockquote>
+
+<p>Mr. Carnegie's Libraries must be a source of constant regret to the
+author of &quot;Triumphant Democracy.&quot; They are generally made up of books
+written in the Old World. It would be interesting to know what are the
+real reasons great Libraries are not being written for Mr. Carnegie in
+America, and what there is that Mr. Carnegie or other people can do
+about it. They are certainly going to be written in America some time,
+and certainly, unless the best and greatest part of the Carnegie Library
+of the future is to be the American part of it, the best our Carnegie
+Libraries will do for America will be to remind us of what we are not.
+Unless we can make the American part of Mr. Carnegie's Libraries loom in
+the world as big as Mr. Carnegie's chimneys, America&mdash;which is the last
+newest experiment station of the world&mdash;is a failure.</p>
+
+<p><a name="Page_222" id="Page_222"></a>It has occurred to me to try to express, for what it may be worth, a
+point of view toward Triumphant Democracy Mr. Carnegie may have
+inadvertently overlooked.</p>
+
+<p>If Mr. Carnegie would establish in every town where he has put a
+Library, by endowment or otherwise, a Commission, or what might be
+called perhaps a Searching Party, in that community, made up of men of
+inventive and creative temperament, who instinctively know this
+temperament in others&mdash;men in all specialities, in all walks of life,
+who are doing things better than any one wants to pay them to do
+them&mdash;and if Mr. Carnegie would set these men to work, in one way and
+another, looking up boys who are like them, boys about the town, who are
+doing things better than any one wants to pay them to do them&mdash;he would
+soon get a monopoly of the idealism of the world; he would collect in
+thirty-five years, or in one generation, an array of living great men,
+of national figures, men who would be monuments to Andrew Carnegie, as
+compared with which his present libraries, big, thoughtless,
+innumerable, humdrum, sogging down into the past, would be as nothing.
+Mr. Carnegie has given forty libraries to New York; and I venture to say
+that there is at this very moment, running round the streets of the
+great city, one single boy, who has it in him to conceive, to imagine,
+and hammer together a new world; and if Mr. Carnegie would invest his
+fortune, not in buildings or in books, but in buying brains enough to
+find that boy, and if the whole city of New York were to devote itself
+for one hour every day for years to searching about and finding that
+boy, to seeing just which he is, to going over all the other boys five
+hours a day to pick him out, it would be&mdash;well, all I can say is, all
+those forty libraries of Mr. Carnegie's, those great proud buildings,
+would do well if they did not do one thing for six years but find that
+boy!</p>
+
+<p>There is a boy at this very moment with strings and marbles and a nation
+in his pocket, a system of railroads&mdash;a boy <a name="Page_223" id="Page_223"></a>with a national cure for
+tuberculosis, with sun-engines for everybody&mdash;there is a boy with
+cathedrals in him too, no doubt or some boy like young Pinchot, with
+mountainsful of forests in his heart.</p>
+
+<p>This is what Mr. Carnegie himself would like to do, but with his big,
+stiff, clumsy libraries trailing their huge, senseless brick-and-mortar
+bodies, their white pillars and things, about the country, unmanned,
+inert, eyeless, all those great gates and forts of knowledge, Coliseums
+of paper, and with the mechanical people behind the counters, the
+policemen of the books, all standing about protecting them&mdash;with all
+this formidable array, how can such a boy be hunted out or drawn in, or
+how would he dare go tramping in through the great gates and hunting
+about for himself? He could only be hunted out by people all wrought
+through with human experience, men and women who would give the world to
+find him, who are on the daily lookout for such a boy&mdash;by some special
+kind of eager librarian, or by disguised teachers, anonymous poets, or
+by diviners, by expert geniuses in boys. If Mr. Carnegie could go about
+and look up and buy up wherever he went these men who have this
+boy-genius in them, deliver them from empty, helpless, mere
+getting-a-living lives; and if he could set these men, and set them
+about thickly, among the books in his libraries&mdash;those huge anatomies
+and bones of knowledge he has established everywhere, all his great
+literary steel-works&mdash;men would soon begin to be discovered, to be
+created, to be built in libraries ... but as it is now....</p>
+
+<p>Gentle Reader, have you ever stood in front of one of them, looked up at
+the windows, thought of all those great tiers, those moulds and blocks
+of learning on the shelves; and have you never watched the weary people
+that dribble in from the streets and wander coldly about, or sit down
+listless in them&mdash;in those mighty, silent empires of the past? have you
+never thought that somewhere all about them, <a name="Page_224" id="Page_224"></a>somewhere in this same
+library, there must be some white, silent, sunny country of the future,
+full of children and of singing, full of something very different from
+these iron walls of wisdom? And have you never thought what it would
+mean if Mr. Carnegie would spend his money on search parties for people
+among the books, or what it would mean if the entire library, if all the
+books in it, became, as it were, wired throughout with live, splendid,
+delighted men and women, to make connections, to establish the current
+between the people and the books, to discover the people one by one and
+follow them to their homes, and follow them in their lives, and take out
+the latent geniuses, and the listless engineers and poets, and the
+Kossuths, C&aelig;sars, the Florence Nightingales...?</p>
+
+<p>It is only by employing forces that can be made extremely small,
+invisible, personal, penetrating, and spiritual, that this sort of work
+can be done. It must be delicate and wonderful workmanship, like the
+magnet, like the mighty thistledown in the wind, like electricity, like
+love, like hope&mdash;sheer, happy, warm human vision going about and casting
+itself, casting all its still and tiny might, its boundless seed, upon
+the earth: but it would pay.</p>
+
+<p>The same people too, specialists in detecting and developing inventors,
+could be supplied also to all other possible callings. They would
+constitute a universal profession, penetrating all the others. They
+would go hunting among foremen and in machine shops for the misplaced
+geniuses, tried by wrong standards, underpaid for having other gifts.
+They would keep a lookout through all the schools and colleges, looking
+over the shoulders of scolding teachers and absent professors. They
+would go about studying the playgrounds and mastering the streets.</p>
+
+<p>We do not a little for the Submerged Tenth and the sons of the poor, and
+we have schools or missions for the sons of the rich, but one of the
+things we need next to-day is that <a name="Page_225" id="Page_225"></a>something should be done for the
+sons of the great neglected respectable classes. Far more important than
+one more library&mdash;say in Denver, for instance would be a Denver Bureau
+of Investigation, to be appointed, of high-priced, spirited men, of
+expert humanists, to study difficulties, and devise methods and missions
+for putting all society in Denver through filters or placers, and
+finding out the rich human ore, finding out where everybody really
+belonged, and what all the clever misplaced people were really for. Of
+course it would take money to do all this, and flocks of free people who
+are doing the work they love. But it is not book-racks, nor paper, nor
+ink, nor stone steps, nor white pillars&mdash;it is free men and free women
+America and England are asking of their Andrew Carnegies to-day.</p>
+
+<p>Mr. Carnegie has not touched this human problem in his libraries. If
+Society were fitted up all through with electric connections, men with a
+genius for discovering continents in people, Columbuses, boy-geniuses;
+and if there were established everywhere a current between every boy and
+the great world, this would be something on which Mr. Carnegie could
+make a great beginning with the little mite of his fortune. If we were
+to have even one city fitted up in this way, it would be hard to say how
+much it would mean&mdash;one city with enough people in it who were free to
+do beautiful things, free to be curious about the others, free to follow
+clues of greatness, free to go up the streams of Society to the still,
+faint little springs and beginnings of things. It would soon be a
+memorable city. A world would watch it, and other cities would grope
+toward it. Instead of this we have these big, hollow, unmanned libraries
+of Mr. Carnegie's everywhere, with no people practically to go with
+them, no great hive of happy living men and women in and out all day
+cross-fertilizing boys and books.</p>
+
+<p>There seems to be something unfinished and stolid and brutal about a
+Carnegie Library now. The spirit of the <a name="Page_226" id="Page_226"></a>garden and the sea, of the
+spring and the light, and of the child, is not in it. They have come to
+seem to some of us mere huge Pittsburgs of brains&mdash;all these impervious,
+unwieldy, rolling-mills of knowledge. I should think it would be a
+terrible prospect to grow old with, just to sit and see them flocking
+across the country from your window, all these huge smoke-stacks of
+books in their weary, sordid cities; and the boys who might be great
+men, the small Lincolns with nations in their pockets, the little Bells
+with worlds in their ears, the Pinchots with their forests, the McAdoos
+and Roosevelts, the young Carnegies and Marconis in the streets!</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_227" id="Page_227"></a>CHAPTER V</h2>
+
+<h3>THE HUMDRUM FACTORY AND THE TUMPTY-TUM THEATRE</h3>
+
+
+<p>Mr. Israel Zangwill in presiding at the meeting of the Sociological
+Society the other night remarked, in referring to inspired millionaires,
+that as a rule in the minds of most people nowadays a millionaire seemed
+to be a kind of broken-off person, or possibly two persons. There always
+seemed to have to be a violent change in a millionaire somewhere along
+the middle of his life. The change seemed to be associated in some way,
+Mr. Zangwill thought with his money. He reminded one of the
+patent-medicine advertisements, &quot;Before and After Taking.&quot;</p>
+
+<p>I have been trying to think why it is that the average millionaire
+reminds people&mdash;as Mr. Zangwill says he does&mdash;of a patent-medicine
+advertisement, &quot;Before and After Taking.&quot;</p>
+
+<p>I have thought, since Mr. Zangwill made this remark, of getting together
+a small collection of pictures of millionaires&mdash;two pictures of each,
+one before and the other after taking&mdash;and having them mounted in the
+most approved patent-medicine style, and taking them down to Far End and
+asking Mr. Zangwill to look them over with me and see if he thought&mdash;he,
+Israel Zangwill, the novelist, the play-wright, the psychologist&mdash;really
+thought, that millionaires &quot;Before and After&quot; were as different as they
+looked.</p>
+
+<p>I imagine he would say&mdash;and practically without looking at the
+pictures&mdash;that of course to him or to me perhaps, or to any especially
+interested student of human nature, millionaires are not really
+different at all &quot;Before and After <a name="Page_228" id="Page_228"></a>Taking&quot;; that they merely had a
+slightly different outer look. They would merely look different, Mr.
+Zangwill would say, to the common run or majority of people&mdash;the people
+one meets in the streets.</p>
+
+<p>But would they?</p>
+
+<p>One of the most hopeful things that I have been thinking of lately is
+that the people&mdash;the ordinary people one meets in the streets&mdash;are
+beginning quite generally to see through their millionaires, and to see
+that their money almost never really cures them. Most very rich men,
+indeed, are having their times now, of even seeing through themselves;
+and it brings me up abruptly with a shock to think that the ordinary
+people who pass in the streets would be deceived by these simple little
+pictures Before and After. They have been deceived until lately, but are
+they being deceived now? I would like to see the matter tested, and I
+have thought it would be a good idea to take my small collection of
+pictures of millionaires&mdash;two pictures of each, one Before and the other
+After Taking&mdash;to a millionaire&mdash;of course some really reformed or cured
+one&mdash;and ask him to pay the necessary expenses in the columns of the
+<i>Times</i>, and of the <i>Westminster Gazette</i>, and the <i>Daily Chronicle</i>,
+and other representative London journals (all on the same morning), of
+having the pictures published. We could then take what might be called a
+social, human, economic inventory of London: ask people to send in their
+honest opinions, on looking at the pictures, as to whether Money, Before
+and After Taking, does or does not produce these remarkable cures in
+millionaires. I very much doubt if Mr. Zangwill would be found to be
+right in his estimate of our common people to-day.</p>
+
+<p>I venture to believe that it is precisely because our common people are
+seeing that millionaires are not changed Before and After Taking that
+the majority of time millionaires we have to-day have come to be looked
+upon as one of the charges&mdash;<a name="Page_229" id="Page_229"></a>one of the great spiritual charges and
+burdens modern Society has to carry.</p>
+
+<p>Society has always had to do what it could for the poor, but in our
+modern civilization, in a new and big sense, we have to see now what
+there is, if possibly anything, that can be done for the rich.</p>
+
+<p>We have come to have them now almost everywhere about us&mdash;these great
+spiritual orphans, with their pathetic, blind, useless fortunes piled up
+around them; and Society has to support them, to keep them up morally,
+keep them doing as little damage as possible, and has to allow day by
+day besides for the strain and structural weakness they bring upon the
+girders of the world&mdash;the faith of men in men, and the credit of God,
+which alone can hold a world together.</p>
+
+<p>It is not denied that the average millionaire, when he has made his
+money, does different-looking things, and gathers different-looking
+objects about him, and is seen in different-looking places. And it is
+not denied that he changes in more important particulars than things. He
+quite often changes people, the people he is seen with but he never or
+almost never changes himself. He is not one man when he is putting money
+into his pocket and another when he is taking it out.</p>
+
+<p>We keep hoping at first with each new mere millionaire that when he gets
+all the money he has wanted it will change him; but we find it almost
+never does.</p>
+
+<p>Merely reversing the motion with a pocket does not make a man a new and
+beautiful creature, and one soon sees that the typical millionaire is
+governed by the same bargain principles, is bullied and domineered over
+by the same personal limitations, the same old something-for-nothing
+habits. If he had the habit, while getting money out of people, of
+getting the better of them, he still insists on getting the better of
+people when he gives it to them or to their causes. He takes it out of
+their souls. There never has been a million<a name="Page_230" id="Page_230"></a>aire who runs his business
+on the old humdrum principle of merely making all the money he can who
+does not run his very philanthropies afterward on the same general
+principle of oppressing everybody, of outwitting everybody&mdash;and of doing
+people good in a way that makes them wish they were dead. Philanthropy
+as a philosophy, and even as an institution, is getting to be nearly
+futile to-day, for the reason that millionaires&mdash;valid, authentic cases
+of millionaires who are really cured&mdash;who are changed either in their
+motives or their methods with regard to what they do with money, except
+in rare cases, do not exist.</p>
+
+<p>The New Theatre in New York, which was started as a kind of Polar
+Expedition to discover and rescue Dramatic Art in America, failed
+because two hundred and forty millionaires tried to help it. If enough
+millionaires could have been staved off from that enterprise, or if it
+could have been taken in hand either by fewer or more select
+millionaires co&ouml;perating with the public and with artists of all
+classes, New Theatre of New York would not have been obliged, as it has
+been since, to start all over again on a new basis. The blunders in
+creative public work that men who get rich in the wrong way are always
+sure to make had to be made first. They nearly always have to be made
+first. There is hardly a single enterprise of higher social value in
+which the world is interested to-day which is not being gravely
+threatened in efficient service by letting in too many millionaires, and
+by paying too much attention to what they think. If our people were
+generally alive to the terrific sameness and monotony of a millionaire's
+life &quot;before and after,&quot; and if millionaires were looked over
+discriminatingly before being allowed to take part in great public
+enterprises like the cinema, for instance, the newspapers, the
+hospitals, the theatres, there is hardly any limit to the new things
+that public enterprises would begin to make happen in the world, and the
+new men that would begin to function in them.</p>
+
+<p><a name="Page_231" id="Page_231"></a>Of course, if what a great vision for the people&mdash;<i>i.e.</i>, a public
+enterprise is for, is to make money, it would be different. The mere
+millionaire might understand, and his understanding might help. But if
+an institution is founded (like a great theatre) to be a superb and
+noble masterpiece of understanding and changing human nature; if it is
+founded to be a creative and dominating influence, to build up the
+ideals and fire the enthusiasm of a city, to lay the foundations of the
+daily thoughts and the daily motives of a great people, the mere
+millionaire finds, if he tries to manage it, that he is getting in
+beyond his depth. A man who has made his money by exploiting and taking
+advantage of the public can only be expected, in conducting a Theatre,
+to be an authority on how to exploit a public and take advantage of it
+still more, and how to make it go to the play that merely looks like the
+play that it wants.</p>
+
+<p>Millionaires as a class, unless they are men who have made their money
+in the artist's or the inventor's spirit, really ought to be expected by
+this time, except in the size of their cheques, to be modest and
+thoughtful, to stand back a little and watch other people. The
+millionaires themselves, if they thought about it, would be the first to
+advise us not to pay too much attention to them. They are used to large
+things, and they know that the only way to do, in conducting great
+enterprises, is to select and use men (whether millionaires or not) for
+the particular efficiencies they have developed. If we are conducting
+what is called a charity, we will not expect that a millionaire can do
+good things unless he is a good man. He spoils them by picking out the
+wrong people. And we will not expect him to do artistic things unless he
+has lived his life and done his business in the spirit and the
+temperament of the artist. He will not know which the artists are or
+what the artists are like inside; and he will not like them and they
+will not like him, nor will they be <a name="Page_232" id="Page_232"></a>interested in him or interested in
+working with him. Everything that artists or men of creative temperament
+try to do with the common run of millionaires&mdash;all these huge, blind,
+imponderable megatheriums, stamping along through life, ordering people
+about&mdash;ends in the same way&mdash;in irksomeness, bewildered vision, fear,
+compromise, and failure, as seen from the inside. Seen on the outside or
+before the public, of course, the Institution will have the same old,
+bland, familiar air of looking successful and of looking intelligent,
+and yet of being uninteresting, and of not changing the world by a
+hair's breadth.</p>
+
+<p>The only millionaires who should be allowed to have a controlling
+interest in public enterprises are millionaires who do not need to be
+different before and after making their money. Everybody is coming to
+see this, sooner or later. It is already getting very hard to raise
+money for any public enterprise in which mere millionaires or
+bewildered, unhappy rich men are known to have a controlling interest.
+The most efficient and far-sighted men do not expect anything very
+decided or of marked character from such enterprises, and will no longer
+lend to them either their brains or their money. Mere millionaires will
+soon have to conduct their public enterprises quite by themselves, and
+they will then soon fall of their own weight. The moment men are put in
+control of public enterprises by the size of their brains instead of the
+size of their cheques, the whole complexion of what are known as our
+public enterprises will change, and churches, theatres, hospitals,
+settlements, art galleries, and all other great public causes, instead
+of boring everybody and teasing everybody, will be attracting everybody
+and attracting everybody's money. They will be full of character,
+courage, and vision. Our present great, vague, helpless, plaintive
+public enterprises&mdash;one third art, one third millionaire, one third
+deficit&mdash;drag along financially because they are listless compromises,
+because they have <a name="Page_233" id="Page_233"></a>no souls or vision, and are not interesting&mdash;not even
+interesting to themselves.</p>
+
+<p>Men with creative or imaginative quality, and courage, and insight into
+ordinary human nature, and far-sightedness of what can be expected of
+people, do not get on with the ordinary millionaire. It cannot be denied
+that millionaires and artists get together in time; but the particular
+point that seems to be interesting to consider is how the millionaires
+and artists can be got together before the artists are dead, and before
+the millionaires stop growing and stop being creative and understanding
+creative men.</p>
+
+<p>It might be well to consider the present situation in the concrete&mdash;the
+theatre, for instance&mdash;and see how the situation lies, and where one
+would have to begin, and how one would have to go to work to change it.</p>
+
+<p>The present failure of the theatre to encourage what is best in modern
+art is due to the fact that the public is unimaginative and inartistic.</p>
+
+<p>If a public is unimaginative and inartistic, the only way the best
+things that are offered can succeed with them is by having these best
+things held before them long and steadily enough for them slowly to
+compare them with other things, and see that they are better than the
+other things, and that they are what they want.</p>
+
+<p>Unimaginative and inartistic people do not know what they want. If
+things are tried long enough with them they do. When they have been
+tried long enough with them they support them themselves.</p>
+
+<p>The only way fine things can be tried long enough is with sufficient
+capital.</p>
+
+<p>The only way sufficient capital for fine things can be obtained is by
+having millionaires who appreciate fine things, and believe in them, and
+believe the public in time will believe in them.</p>
+
+<p>The only way in which a millionaire can recognize and be<a name="Page_234" id="Page_234"></a>lieve in the
+fine things and in the best artists is by being, in spirit and
+temperament at least, an artist himself.</p>
+
+<p>The only way in which a millionaire can be an artist is to work every
+day in the spirit in which the artist works.</p>
+
+<p>This means the artist in business.</p>
+
+<p>(1) The artist in business is the man who makes things people already
+want enough to make money, and who makes things he is going to make
+people want enough to make new values and to be of some use.</p>
+
+<p>(2) The artist in business is the employer who makes new things and men
+together. He lets the men who make new things with him become new men;
+and when the things are made, they go forth in their turn and make new
+men and make new publics. New publics have had to be made for
+everything: for the first umbrellas, for the first telephones, the first
+typewriters. New publics have had to be made for Wagner, for Sunlight
+Soap, for Bernard Shaw; and it is the men who make new publics&mdash;be it
+for big or little things&mdash;who are artists. They are in spirit, prophets,
+kings, and world-builders.</p>
+
+<p>(3) Incidentally, the artist in business&mdash;the employer who creates new
+values and is creative himself&mdash;will like creative men in his factory,
+and will treat them so that they will put their creativeness into his
+business; he not only will be an artist himself, but he will have,
+comparatively speaking, a factory full of artists working with him. And
+when the factories pour out the men at night, and the smoke and the
+murmur cease, and the windows are dark, they will go to creative and
+live men's plays.</p>
+
+<p>So it has come to pass that the modern business man of the artist sort
+holds the arts of modern times in the hollow of his hand. He is a
+past-master of creating new publics.</p>
+
+<p>(4) The artist in business is the man who educates and draws out, at
+every point where his business touches them, every day, all day, the men
+with whom he works. He educates and develops the men who make the
+things. He edu<a name="Page_235" id="Page_235"></a>cates and develops the men who buy them. Even the people
+who wish they had bought them, are educated or secreted, by the artist
+in business. He is a maker of new publics, a world-builder, whichever
+way he turns. A business man who merely makes for people what they want,
+and who does not get the prestige with men of making for them things
+that they did not know they wanted, is a failure and falls behind in his
+business. All the big men in business work in future tenses. They are
+prophets, historians, and they are Now-men, men who work by seeing the
+truth all round the present moment, the present persons, and the present
+market, and before it and behind it. Millionaires who are making their
+money in this spirit will understand and believe in plays that are
+written in this spirit, and the people who work for such employers will
+like to go to such plays, and the theatre managers, instead of being the
+bullies and tyrants of the world of art, will be held in the power of
+the men who see things and who make things&mdash;men who in vast sweeps
+called audiences, night after night, make new men upon the earth.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_236" id="Page_236"></a>PART TWO</h2>
+
+<h3>IRON MACHINES</h3>
+
+
+
+<hr style="width: 65%;" />
+<h2>CHAPTER I</h2>
+
+<h3>STEEPLES AND CHIMNEYS</h3>
+
+
+<p>I went to the Durbar the other night in cinema colour and saw the King
+and Queen through India. I had found my way, with hundreds of others,
+into the gallery of the Scala Theatre, and out of that big, still rim of
+watchful darkness where I sat I saw&mdash;there must have been thousands of
+them&mdash;crowds of camels running.</p>
+
+<p>And crowds of elephants went swinging past.</p>
+
+<p>I watched them like a boy, like a boy standing on the edge of a thousand
+years and looking off at a world.</p>
+
+<p>It was stately and strange, and like far music to sit quite still and
+watch civilizations swinging past.</p>
+
+<p>Then suddenly it became near and human&mdash;the spirit of playgrounds and of
+shouting and boyish laughter ran through it. And we watched the
+elephants, naked and untrimmed, lolling down to the lake and lying down
+to be scrubbed in it with comfortable low snorting and slow rolling in
+the water, and the men standing by all the while like little play-nurses
+and tending them, their big bungling babies, at the bath. A few minutes
+later we watched the same elephants, hundreds of them, their mighty
+toilets made, pacing slowly past, swinging their gorgeous trappings in
+our eyes, rolling their huge hoodahs at us, and all the time still those
+little funny dots of men beside them, moving them silently, moving them
+invisibly as by a spirit, as by a kind <a name="Page_237" id="Page_237"></a>of awful wireless&mdash;those great
+engines of the flesh! I shall never forget it or live without it, that
+slow pantomime of those mighty, silent Eastern nations, their religions,
+their philosophies, their wills, their souls, moving their elephants
+past&mdash;the long panorama of it, of their little awful human wills, all
+those little black, helpless-looking slits of Human Will astride those
+mighty necks!</p>
+
+<p>I have the same feeling when I see Count Zeppelin with his airship, or
+Grahame-White at Hendon, riding his vast cosmic pigeon up the sky; and
+it is the same feeling I have with the locomotives&mdash;those unconscious,
+forbidding, coldly obedient terrible fellows! Have I not lain awake and
+listened to them storming through the night, heard them out there ahead
+working our wills on the blackness, on the thick night, on the stars, on
+Space, and on Time while we slept?</p>
+
+<p>My main feeling at the Durbar while I watched those splendid beasts&mdash;the
+crowds of camels, the crowds of elephants&mdash;all being driven along by the
+little, faint, dreamy, sleepy-looking people was, &quot;Why don't their
+elephants turn around on them and chase them?&quot;</p>
+
+<p>I kept thinking at first that they would, almost any minute.</p>
+
+<p>Our elephants chase us&mdash;most of us. Who has not seen locomotives coming
+quietly out of their roundhouses in New York and begin chasing people,
+chasing whole towns, tearing along with them, making everybody hurry
+whether or no, speeding up and ordering around by the clock great
+cities, everybody alike, the rich and the poor, the just and the unjust,
+for hundreds of miles around? In the same way I have seen, hundreds of
+times, motor cars turning around on their owners and chasing
+them&mdash;chasing them fairly out of their lives. And hundreds of thousands
+of little wood-and-rubber Things with nickel bells whirring, may be seen
+ordering around people&mdash;who pay them for it&mdash;in any city of our modern
+world.</p>
+
+<p>Now and then one comes on a man who keeps a telephone, <a name="Page_238" id="Page_238"></a>who is a
+gentleman with it, and who keeps it in its place, but not often.</p>
+
+<p>There are certain questions to be asked and to be settled in any
+civilization that would be called great.</p>
+
+<p>First: Do the elephants chase the men in it? Second: And if&mdash;as in our
+Western civilization&mdash;the men have made their own elephants, why should
+they be chased by them?</p>
+
+<p>There are some of us who have wondered a little at the comparative
+inferiority of organ music. We have come to the conclusion that perhaps
+organ music is inferior because it has been largely composed by
+organists, by men who sit at organ machines many hours a day, and who
+have let their organ machines with all their stops and pedals, and with
+all their stop-and-pedal-mindedness, select out of their minds the tones
+that organs can do best&mdash;the music that machines like.</p>
+
+<p>Wagner has come to be recognized as a great and original composer for a
+machine age because he would not let his imagination be cowed by the
+mere technical limitations, the narrow-mindedness of brass horns, wooden
+flutes, and catgut; he made up his mind that he would not sing violins.
+He made violins sing him.</p>
+
+<p>Perhaps this is the whole secret of art in a machine civilization.</p>
+
+<p>Perhaps a machine civilization is capable of a greater art than has ever
+been dreamed in the world before, the moment it stops being chased by
+its elephants. The question of letting the crowd be beautiful in our
+world of machines and crowds to-day turns on our producing
+Machine-Trainers.</p>
+
+<p>Men possessed by watches in their vest pockets cannot be inspired, men
+possessed by churches or religion-machines cannot be prophets, men
+possessed by school-machines cannot be educators.</p>
+
+<p>The reason that we find the poet, or at least the minor poet,
+discouraged in a machine age probably is, that there is nothing a minor
+poet can do in it. Why should nightingales, poppies, <a name="Page_239" id="Page_239"></a>and dells expect,
+in a main trial of strength, to compete with machines? And why should
+human beings running for their souls in a race with locomotives expect
+to keep very long from losing their souls?</p>
+
+<p>The reason that most people are discouraged about machinery to-day is
+that this is what they think a machine civilization is. They whine at
+the machines. They blame the locomotive.</p>
+
+<p>A better way for a man to do would be to stop blaming the locomotive,
+and stop running along out of breath beside it, and climb up into the
+cab.</p>
+
+<p>This is the whole issue of art in our modern civilization&mdash;climbing up
+into the cab.</p>
+
+<p>First come the Machine-Trainers, or poets who can tame engines. Then the
+other poets.</p>
+
+<p>In the meantime, the less we hear about nightingales and poppies and
+dells and love and above, the better.</p>
+
+<p>Poetry must make a few iron-handed, gentle-hearted, mighty men next. It
+is because we demand and expect the beautiful that we say that poetry
+must make men next.</p>
+
+<p>The elephants have been running around in the garden long enough.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_240" id="Page_240"></a>CHAPTER II</h2>
+
+<h3>BELLS AND WHEELS</h3>
+
+
+<p>We are living in a day of the great rebellion of the machines. Out of a
+thousand thousand roundhouses and factories, vast cities and nations of
+machines on the land and on the sea have risen before the soul of man
+and said, &quot;We have served you; now, you serve us.&quot;</p>
+
+<p>A million million vulgar, swaggering Goliaths, one sees them everywhere;
+they wave their arms at us around the world, they puff their white
+breath at us, they spit smoke in our eyes, line up in a row before the
+great cities, before the mighty-hearted nations, and say it again and
+again, all in chorus, <i>&quot;We have served you, now, you serve us!&quot;</i></p>
+
+<p>It has come to sound to some of us as a kind of chant around our lives.</p>
+
+<p>But why should we serve them?</p>
+
+<p>I have seen crowds of minor poets running, their little boxes of perfume
+and poetry, their cologne water, their smelling-salts, in their hands.</p>
+
+<p>And, of course, if the world were all minor poets the situation would be
+serious.</p>
+
+<p>And I have seen flocks of faint-hearted temples, of big, sulky,
+beautiful, absent-minded colleges, looking afraid. Every now and then
+perhaps one sees a professor run out, throw a book at the machines, and
+run back again. Oxford still looks at science, at matter itself,
+tremulously, with that same old, still, dreamy air of dignity, of
+gentlemanly disappointment.</p>
+
+<p>And if the world were all Oxford the situation would be serious.</p>
+
+<p><a name="Page_241" id="Page_241"></a>When Oxford with its hundred spires, its little beautiful boy choirs of
+professors, draws me one side from the Great Western Railway Station,
+and intones in those still, solemn, lonely spaces the great truth in my
+ears, that machines and ideals cannot go together, that the only way to
+deal with ideals is to keep them away from machines, my only reply is
+that ideals that are so tired that they are merely devoted to defending
+themselves, ideals that will not and cannot go forth and be the breath
+of the machines, ideals that cannot and will not master the machines,
+that will not ride the machines as the wind, overrun matter, and conquer
+the earth, are not ideals for gentlemen.</p>
+
+<p>At least they are not ideals that can keep up the standard of the Oxford
+gentleman.</p>
+
+<p>A gentleman is a man who is engaged in expressing his best and noblest
+self in every fibre of his mind and every fibre of his body. He makes
+the very force of gravity pulling on his clothes express him, and the
+movements of his feet and his hands. He gathers up his rooms into his
+will and all the appointments of his life and crowds into them the full
+meaning of his soul. He makes all these things say him.</p>
+
+<p>The main attribute of a man who is not a gentleman is that he does not
+do these things, that he cannot inform his body with his spirit.</p>
+
+<p>I go back to the Great Western Railway, ugly as it still is. I go alone,
+and sadly if I must, and for a little time&mdash;without the deep bells and
+without the stained-glass windows, without all that dear, familiar
+beauty I have loved in the old and quiet quadrangles&mdash;I take my stand
+beside the Great Western Railway! I claim the Great Western Railway for
+the spirit of man and for the will of God!</p>
+
+<p>With its vast shuttle of steam and shining engines, its little,
+whispering telegraph office, the Great Western Railway is a part of my
+body. I lay my will on the heart of London with it, or I sleep in the
+old house in Lynmouth with it. I am the Great Western Railway, and the
+Great Western Railway is ME. <a name="Page_242" id="Page_242"></a>And from the heart of the roar of London
+to the slow, sleepy surge of the sea in my window at Lynmouth it is
+mine! Though it be iron and wood, switches, whistles, and white steam,
+it is my body, and I inform it with my spirit, or I die. With the will
+of God I endow it, with the glory of the world, with the desires of my
+heart, and with the prayers of the hurrying men and women.</p>
+
+<p>I declare that that same glory I have known before, and that I will
+always know, and will never give up, in the old quiet quadrangles of
+Oxford and in the deep bells and in the still waters, as in some
+strange, new, and mighty Child, is in the Great Western Railway too.</p>
+
+<p>When I am in the train it sings. Strangely and hoarsely It sings! I lie
+down to rest. It whistles on ahead my ideals down the slope of the
+world. It roars softly, while I sleep, my religion in my ears.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_243" id="Page_243"></a>CHAPTER III</h2>
+
+<h3>DEW AND ENGINES</h3>
+
+
+<p>When I was small, and wanted suddenly to play tag or duck-on-the-rock I
+had a little square half-mile of boys near by to play with.</p>
+
+<p>My daughter plays tag or plays dolls, any minute she likes, with a whole
+city. She is not surprised at the telephone; she takes it for granted
+like sunshine and milk. It is a part of the gray matter in her brain&mdash;a
+whole city, six or seven square miles of it. A little mouthpiece on a
+desk, a number, and two hundred little girls are hers in a minute, to
+play dolls with. She thinks in miles when she plays, where I thought in
+door-yards. The whole city is a part of the daily, hourly furniture of
+her mind. The little gray molecules in the structure of her brain are
+different from those in mine.</p>
+
+<p>I have seen that Man moves over with each new generation into a bigger
+body, more awful, more reverent and free than he has had before.</p>
+
+<p>A few minutes ago, here where I am writing, an engine all in bright,
+soft, lit-up green with little lines of yellow on it and flashing silver
+feet, like a vision, swept past&mdash;through my still glass window, through
+the quiet green fields&mdash;like a great, swift, gleaming whisper of London.
+And now, all in six seconds, this great quiet air about me is waked to
+vast vibrations of the mighty city. Out over the red pines, the lonely
+gorse fields, I have seen passing the spirit of the Strand. I have seen
+the great flocking bridges and the roar about St. Paul's in communion
+with the treetops and with the hedgerows and with the little brooks, all
+in six seconds, <a name="Page_244" id="Page_244"></a>when an engine, with its vision like a cloud of glory
+swept past.</p>
+
+<p>And yet there are people in Oxford who tell me that an engine when it is
+in the very act of expressing such stupendous and boundless thoughts, of
+making such mighty and beautiful things happen, is not beautiful, that
+it has nothing to do with art. They can but watch the machines, the
+earth black with them, going about everywhere mowing down great nations
+and rolling under the souls of men.</p>
+
+<p>I cannot see it so. I see a thousand thousand engines carrying dew and
+green fields to the stones of London. I see the desires of the earth
+hastening. The ships and the wireless telegraph beckon the wills of
+cities on the seas and on the sky. With the machines I have taken a
+whole planet to me for my feet and for my hands. I gesture with the
+earth. I hand up oceans to my God.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_245" id="Page_245"></a>CHAPTER IV</h2>
+
+<h3>DEAD AS A DOOR NAIL!</h3>
+
+
+<p>There are people who say that machines cannot be beautiful, and cannot
+make for beauty, because machines are dead.</p>
+
+<p>I would agree with them if I thought that machines were dead.</p>
+
+<p>I have watched in spirit, hundreds of years, the machines grow out of
+Man like nails, like vast antenn&aelig;&mdash;a kind of enormous, more unconscious
+sub-body. They are apparently of less lively and less sensitive tissue
+than tongues or eyes or flesh; and like all bones they do not renew, of
+course, as often or as rapidly as flesh. But the difference between live
+and dead machines is quite as grave and quite as important as the
+difference between live and dead men. The generally accepted idea a live
+thing is, that it is a thing that keeps dying and being born again every
+minute; it is seen to be alive by its responsiveness to the spirit, to
+the intelligence that created it and that keeps re-creating it. I have
+known thousands of factories; and every factory I have known that is
+really strong or efficient has scales like a snake, and casts off its
+old self. All the people in it, and all the iron and wood in it, month
+by month are being renewed and shedding themselves. Any live factory can
+always be seen moulting year after year. A live spirit goes all through
+the machinery, a kind of nervous tissue of invention, of thought.</p>
+
+<p>We already speak of live and dead iron, of live and dead engines or
+half-dead and half-sick engines, and we have learned that there is such
+a thing as tired steel. What people do to steel makes a difference to
+it. Steel is sensitive to people. My human spirit grows my arm and moves
+it and guides it and <a name="Page_246" id="Page_246"></a>expresses itself in it, keeps re-creating it and
+destroying it; and daily my soul keeps rubbing out and writing in new
+lines upon my face; and in the same way my typewriter, in a slow, more
+stolid fashion, responds to my spirit too. Two men changing typewriters
+or motor-cars are, though more subtly, like two men changing boots.
+Sewing machines, pianos, and fiddles grow intimate with the people who
+use them, and they come to express those particular people and the ways
+in which they are different from others. A Titian-haired typewriter girl
+makes her machine move differently every day from a blue-eyed one.
+Typewriters never like to have their people take the liberty of lending
+them. Steel bars and wooden levers all have little mannerisms, little
+expressions, small souls of their own, habits of people that they have
+lived with, which have grasped the little wood and iron levers of their
+wills and made them what they are.</p>
+
+<p>It is somewhere in the region of this fact that we are going to discover
+the great determining secret of modern life, of the mastery of man over
+his machines. Man, at the present moment, with all his new machines
+about him, is engaged in becoming as self-controlled, as
+self-expressive, with his new machines, with his wireless telegraph arms
+and his railway legs, as he is with his flesh and blood ones. The force
+in man that is doing this is the spiritual genius in him that created
+the machine, the genius of imperious and implacable self-expression, of
+glorious self-assertion in matter, the genius for being human, for being
+spiritual, and for overflowing everything we touch and everything we use
+with our own wills and with the ideals and desires of our souls. The
+Dutchman has expressed himself in Dutch architecture and in Dutch art;
+the American has expressed himself in the motor-car; the Englishman has
+expressed himself, has carved his will and his poetry upon the hills,
+and made his landscape a masterpiece by a great nation. He has made his
+walls and winding roads, his rivers, his very treetops express his deep,
+silent joy in the earth. So <a name="Page_247" id="Page_247"></a>the great, fresh young nations to-day, with
+a kind of new, stern gladness, implacableness, and hope, have appointed
+to their souls expression through machinery. Our Engines and our radium
+shall cry to God! Our wheels sing in the sun!</p>
+
+<p>Machinery is our new art-form. A man expresses himself first in his
+hands and feet, then in his clothes, and then in his rooms or in his
+house, and then on the ground about him; the very hills grow like him,
+and the ground in the fields becomes his countenance; and now, last and
+furthest of all, requiring the liveliest and noblest grasp of his soul,
+the finest circulation of will of all, he begins expressing himself in
+his vast machines, in his three-thousand-mile railways, in his vast,
+cold-looking looms and dull steel hammers. With telescopes for Mars-eyes
+for his spirit, he walks up the skies; he expresses his soul in deep and
+dark mines, and in mighty foundries melting and re-moulding the world.
+He is making these things intimate, sensitive, and colossal expressions
+of his soul. They have become the subconscious body, the abysmal,
+semi-infinite body of the man, sacred as the body of the man is sacred,
+and as full of light or of darkness.</p>
+
+<p>So I have seen the machines go swinging through the world. Like
+archangels, like demons, they mount up our desires on the mountains. We
+do as we will with them. We build Winchester Cathedral all over again,
+on water. We dive down with our steel wheels and nose for
+knowledge&mdash;like a great Fish&mdash;along the bottom of the sea. We beat up
+our wills through the air. We fling up, with our religion, with our
+faith, our bodies on the clouds. We fly reverently and strangely, our
+hearts all still and happy, in the face of God!</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_248" id="Page_248"></a>CHAPTER V</h2>
+
+<h3>AN OXFORD MAN AND AN INCH OF IRON</h3>
+
+
+<p>The whole process of machine-invention is itself the most colossal,
+spiritual achievement of history. The bare idea we have had of
+unravelling all creation, and of doing it up again to express our own
+souls&mdash;the idea of subduing matter, of making our ideals get their way
+with matter, with radium, ether, antiseptics, is itself a religion, a
+poetry, a ritual, a cry to heaven. The supreme, spiritual adventure of
+the world has become this task that man has set himself, of breaking
+down and casting away forever the idea that there is such a thing as
+matter belonging to matter&mdash;matter that keeps on in a dead, stupid way,
+just being matter. The idea that matter is not all alive with our souls,
+with our desires and prayers, with hope, terror, worship, with the
+little terrible wills of men and the spirit of God, is already
+irreligious to us. Is not every cubic inch of iron (the coldest-blooded
+scientist admits it) like a kind of little temple, its million million
+little atoms in it going round and round and round dancing before the
+Lord?</p>
+
+<p>And why should an Oxford man be afraid of a cubic inch of iron, or
+afraid of becoming like it?</p>
+
+<p>I daily thank God that I have been allowed to belong to this generation.
+I have looked at last a little cubic inch of iron out of countenance. I
+can sit and watch it, the little cubic inch of iron, in its still
+coldness, in all its little funny play-deadness, and laugh! I know that
+to a telescope or a god, or to me, to us, the little cubic inch of iron
+is all alive inside, that it is whirling with will, that it is sensitive
+in a rather dead-looking but lively cosmic way, sensitive like another
+kind of more slowly quivering <a name="Page_249" id="Page_249"></a>flesh, sensitive to moons and to stars
+and to heat and cold, to time and space and to human souls. It is
+singing every minute low and strange, night and day, in its little grim
+blackness, of the glory of Things. I am filled with the same feeling,
+the same sense of kindred, of triumphant companionship, when I go out
+among them and watch the majestic family of the machines, of the
+engines, those mighty Innocents, those new awful sons of God, going
+abroad through all the world, looking back at us when we have made them,
+unblinking and without sin!</p>
+
+<p>Like rain and sunshine, like chemicals, and like all the other innocent,
+godlike things, and like waves of water and waves of air, rainbows,
+starlight, they say what we make them say. They are alive with the life
+that is in us.</p>
+
+<p>The first element of power in a man, in getting control of his life in
+our modern era, is to have spirit enough to know what matter is like.</p>
+
+<p>The Machine-Trainer is the man who sees what the machines are like. He
+is the man who conceives of iron-and-wood machines, in his daily habit
+of thought, as alive. He has discovered ways in which he can produce an
+impression upon iron and wood with his desires, and with his will. He
+goes about making iron-and-wood machines do live things.</p>
+
+<p>It is never the machines that are dead.</p>
+
+<p>It is only mechanical-minded men that are dead.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_250" id="Page_250"></a>CHAPTER VI</h2>
+
+<h3>THE MACHINES' MACHINES</h3>
+
+
+<p>The fate of civilization is not going to be determined by people who are
+morbidly like machines on the one hand, or by people who are morbidly
+unmechanical, on the other.</p>
+
+<p>People in a machine civilization who try to live without being automatic
+and mechanical-minded part of the time and in some things, people who
+try to make everything they do artistic and self-expressive and
+hand-made, who attend to all their own thoughts and finish off all their
+actions by hand themselves, soon wish they were dead.</p>
+
+<p>People who do everything they do mechanically, or by machinery, are dead
+already.</p>
+
+<p>It is bad enough for those of us who are trying to live our lives
+ourselves&mdash;real, true, hand-made individual lives&mdash;to have to fight all
+these machines about us trying daily to roar and roll us down into
+humdrum and nothingness, without having to fight besides all these dear
+people we have about us too, who have turned machines, even one's own
+flesh and blood. Does not one see them&mdash;see them everywhere&mdash;one's own
+flesh and blood, going about like stone-crushers, road-rollers, lifts,
+lawn-mowers?</p>
+
+<p>Between the morbidly mechanical people and the morbidly unmechanical
+people, modern civilization hangs in the balance.</p>
+
+<p>There must be some way of being just mechanical enough, and at the right
+time and right place, and of being just unmechanical enough at the right
+time and right place. And there must be some way in which men can be
+mechanical and unmechanical at will.</p>
+
+<p><a name="Page_251" id="Page_251"></a>The fate of civilization turns on men who recognize the nature of
+machinery, who make machines serve them, who add the machines to their
+souls, like telephones and wireless telegraph, or to their bodies, like
+radium and railroads, and who know when and when not and how and how not
+to use them who are so used to using machines quietly and powerfully,
+that they do not let the machines outwit them and unman them.</p>
+
+<p>Who are these men?</p>
+
+<p>How do they do it?</p>
+
+<p>They are the Machine-Trainers. The men who understand people-machines,
+who understand iron machines, and who understand how to make
+people-machines and iron machines run softly together.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_252" id="Page_252"></a>CHAPTER VII</h2>
+
+<h3>THE MEN'S MACHINES</h3>
+
+
+<p>There was a time once in the old simple individual days when drygoods
+stores could be human. They expressed, in a quiet, easy way, the souls
+of the people who owned them.</p>
+
+<p>When machinery was invented and when organization was invented&mdash;machines
+of people&mdash;drygoods stores became vast selling machines.</p>
+
+<p>We then faced the problem of making a drygoods store with twenty-five
+hundred clerks in it as human as a drygoods store with fifteen.</p>
+
+<p>This problem has been essentially and in principle solved. At least we
+know it is about to be solved. We are ready to admit&mdash;most of us&mdash;that
+it is practicable for a department store to be human. Everything the man
+at the top does expresses his human nature and his personality to his
+clerks. His clerks become twenty-five hundred more of him in miniature.
+What is more, the very stuff in which the clerks in department stores
+work&mdash;the thing that passes through their hands, is human, and
+everything about it is human, or can be made human; and all the while
+vast currents of human beings, huge Mississippis of human feeling, flow
+past the clerks&mdash;thousands and thousands of souls a day, and pour over
+their souls, making them and keeping them human. The stream clears
+itself.</p>
+
+<p>But what can we say about human beings in a mine, about the
+practicability of keeping human twenty-five hundred men in a hole in the
+ground? And how can a mine-owner reach down to the men in the hole, make
+himself felt as a human being on the bottom floor of the hole in the
+ground?</p>
+
+<p><a name="Page_253" id="Page_253"></a>In a department store the employer expresses himself to his clerks
+through every one of the other twenty-five hundred; they mingle and stir
+their souls and hopes and fears together, and he expresses himself to
+all of them through them all.</p>
+
+<p>But in a mine, two men work all alone down in the dark hole in the
+ground. Thousands of other men, all in dark holes, are near by, with
+nothing but the dull sound of picks to come between. In thousands of
+other holes men work, each with his helper, all alone. The utmost the
+helper can do is to grow like the man he works with, or like his own
+pick, or like the coal he chips out, or like the black hole. The utmost
+the man who mines coal can do, in the way of being human, is with his
+helper.</p>
+
+<p>In a factory, for the most part, the only way, during working hours, an
+employer can express himself and his humanness to his workman is through
+the steel machine he works with&mdash;through its being a new, good, fair
+machine or a poor one. He can only smile and frown at him with steel, be
+good to him in wheels and levers, or now and then perhaps through a
+foreman pacing down the aisles.</p>
+
+<p>The question the modern business man in a factory has to face is very
+largely this: &quot;I have acres of machines all roaring my will at my men. I
+have leather belts, printed rules, white steam, pistons, roar, air,
+water and fire and silence to express myself to my workmen in. I have
+long monotonous swings and sweeps of cold steel, buckets of melted iron,
+strips of wood, bells, whistles, clocks&mdash;to express myself, to express
+my human spirit to my men. Is there, or is there not, any possible way
+in which my factory with its machines can be made as human and as
+expressive of the human as a department store?&quot;</p>
+
+<p>This is the question that our machine civilization has set itself to
+answer.</p>
+
+<p>All the men with good honest working imaginations, the geniuses and the
+freemen of the world, are setting themselves the task of answering it.</p>
+
+<p><a name="Page_254" id="Page_254"></a>Some say, &quot;Machines are on the necks of the men. We will take the
+machines away.&quot;</p>
+
+<p>Others say, &quot;We will make our men as good as our machines. We will make
+our inventions in men catch up with our inventions in machines.&quot;</p>
+
+<p>We naturally turn to the employer first as having the first chance. What
+is there an employer can do to draw out the latent force in the men,
+evoke the divine, incalculable passion sleeping beneath in the
+machine-walled minds, the padlocked wills, the dull unmined desires of
+men? How can he touch and wake the solar plexus of labour?</p>
+
+<p>If any employer desires to get into the inner substance of the most
+common type of workman, be an artist with him, express himself with him
+and change the nature of that substance, give it a different colour or
+light or movement so that he will work three times as fast, ten times as
+cheerfully and healthfully, and with his whole body and soul, spirit,
+and how is he going to do it?</p>
+
+<p>Most employers wish they could do this. If they could persuade their men
+to believe in them, to begin to be willing to work with them instead of
+against them, they would do it.</p>
+
+<p>What form of language is there, whether of words or of actions, that an
+employer can use to make the men who work nine hours a day for him and
+to whom he has to express himself across acres of machines, believe in
+him and understand him?</p>
+
+<p>The modern employer finds himself set sternly face to face, every day of
+his life, with this question. All civilization seems crowding up day by
+day, seems standing outside his office door as he goes in and as he goes
+out, and asking him&mdash;now with despair, now with a kind of grim,
+implacable hope, &quot;Do you believe, or do you not believe, a factory can
+be made as human as a department store?&quot;</p>
+
+<p>This question is going to be answered first by men who know what iron
+machines really are, and what they are really for, <a name="Page_255" id="Page_255"></a>and how they
+work&mdash;who know what people-machines really are, and what they are really
+for, and how they work. They will base all that they do upon certain
+resemblances and certain differences between people and machines.</p>
+
+<p>They will work the machines of iron according to the laws of iron.</p>
+
+<p>They will work the machines of men according to the laws of human
+nature.</p>
+
+<p>There are certain facts in human nature, feelings, enthusiasms and
+general principles concerning the natural working relation between men
+and machines, that it may be well to consider in the next chapter as a
+basis for a possible solution.</p>
+
+<p>What are our machines after all? How are the machines like us? And on
+what theory of their relation to us can machines and men expect in a
+world like this to run softly together? These are the questions men are
+going to answer next. In the meantime, I venture to believe that no man
+who is morose to-day about the machines, or who is afraid of machines in
+our civilization&mdash;because they are machines&mdash;is likely to be able to do
+much to save the men in it.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_256" id="Page_256"></a>CHAPTER VIII</h2>
+
+<h3>THE BASEMENT OF THE WORLD</h3>
+
+
+<p>Every man has, according to the scientists, a place in the small of his
+back which might be called roughly, perhaps, the soul of his body. All
+the little streets of the senses or avenues of knowledge, the spiritual
+conduits through which he lives in this world, meet in this little
+mighty brain in the small of a man's back.</p>
+
+<p>About nine hundred millions of his grandfathers apparently make their
+headquarters in this little place in the small of his back.</p>
+
+<p>It is in this one little modest unnoticed place that he is supposed to
+keep his race-consciousness, his subconscious memory of a whole human
+race, and it is here that the desires and the delights and labours of
+thousands of years of other people are turned off and turned on in him.
+It is the brain that has been given to every man for the heavy everyday
+hard work of living. The other brain, the one with which he does his
+thinking and which is kept in an honoured place up in the cupola of his
+being, is a comparatively light-working organ, merely his own private
+personal brain&mdash;a conscious, small, and supposably controllable affair.
+He holds on to his own particular identity with it. The great lower
+brain in the small of his back is merely lent to him, as it were, out of
+eternity&mdash;while he goes by.</p>
+
+<p>It is like a great engine which he has been allowed the use of as long
+as he can keep it connected up properly with his cerebral arrangements.</p>
+
+<p>This appears to be mainly what the cerebral brain is for, <a name="Page_257" id="Page_257"></a>this keeping
+the man connected up. It acts as a kind of stopcock for one's infinity,
+for screwing on or screwing off one's vast race-consciousness, one's
+all-humanityness, all those unsounded deeps or reservoirs of human
+energy, of hope and memory, of love, of passionate thought, of earthly
+and heavenly desire that are lent to each of us as we slip softly by for
+seventy years, by a whole human race.</p>
+
+<p>A human being is a kind of factory. The engine and the works and all the
+various machines are kept in the basement, and he sends down orders to
+them from time to time, and they do the work which has been conceived up
+in the headquarters. He expects the works down below to keep on doing
+these things without his taking any particular notice of them, while he
+occupies his mind, as the competent head of a factory should, with the
+things that are new and different and special and that his mind alone
+can do&mdash;the things which, at least in their present initial formative or
+creative stage, no machines as yet have been developed to do, and that
+can only be worked out by the man up in the headquarters himself
+personally, by the handiwork of his own thought.</p>
+
+<p>The more a human being develops, the more delicate, sensitive, strong,
+and efficient, the more spirit-informed once for all the machines in the
+basement are. As he grows, the various subconscious arrangements for
+discriminating, assimilating and classifying material, for pumping up
+power, light, and heat to headquarters, all of which can be turned on at
+will, grow more masterful every year. They are found all slaving away
+for him dimly down in the dark while he sleeps. They hand him up in his
+very dreams new and strange powers to live and know with.</p>
+
+<p>The men who have been the most developed of all, in this regard,
+civilization has always selected and set apart from the others. It calls
+these men, in their generation, men of genius.</p>
+
+<p>Ordinary men do not try to compete with men of genius.</p>
+
+<p>The reason that people set the genius apart and do not try <a name="Page_258" id="Page_258"></a>to compete
+with him is that he has more and better machinery than they have. It is
+always the first thing one notices about a man of genius&mdash;the incredible
+number of things that he manages to get done for him, apparently the
+things that he never takes any time off, like the rest of us, to do
+himself. The subconscious, automatic, mechanical equipment of his
+senses, the extraordinary intelligence and refinement of his body, the
+way his senses keep his spirit informed automatically and convey outer
+knowledge to him, the power he has in return of informing this outer
+knowledge with his spirit, with his will, with his choices, once for all,
+so that he is always able afterward to rely on his senses to work out
+things beautifully for him quite by themselves, and to hand up to him,
+when he wants them, rare, deep, unconscious knowledge&mdash;all the things he
+wants to use for what his soul is doing at the moment&mdash;it is these that
+make the man of genius what he is. He has a larger and better factory
+than others, and has developed a huge subconscious service in mind and
+body. Having all these things done for him, he is naturally more free
+than others and has more vision and more originality, his spirit is
+swung free to build new worlds&mdash;to take walks with God, until at last we
+come to look upon him, upon the man of genius, a little superstitiously.
+We look up every little while from doing the things ourselves that he
+gets done for him by his subconscious machinery, and we wonder at him,
+we wonder at the strange, the mighty feats he does, at his
+thousand-leagued boots, at his apparent everywhereness. His songs and
+joys, sometimes, to us, his very sorrows, look miraculous.</p>
+
+<p>And yet it is all merely because he has a factory, a great automatic
+equipment, a thousand employee-sense perceptions, down in the basement
+of his being, doing things for him that the rest of us do, or think we
+are obliged to do ourselves, and give up all of our time to. He is not
+held back as we are, and moves freely. So he dives under the sea
+familiarly, or takes peeps at the farther side of the stars, or he flies
+in the air, or <a name="Page_259" id="Page_259"></a>he builds unspeakable railroads or thinks out ships or
+sea-cities, or he builds books, or he builds little new
+still-undreamed-of worlds out of chemistry, or he unravels history out
+of rocks, or plants new cities and mighty states without seeming to try,
+or perhaps he proceeds quietly to be interested in men, in all these
+funny little dots of men about him; and out of the earth and sky, out of
+the same old earth and sky everybody else had had, he makes new kinds
+and new sizes of men with a thought like some mighty, serene child
+playing with dolls!</p>
+
+<p>It is generally supposed that the man of genius rules history and
+dictates the ideals, the activities of the next generation, writes out
+the specifications for the joys and sorrows of a world, and lays the
+ground-plans of nations because he has an inspired mind. It is really
+because he has an inspired body, a body that has received its orders
+once for all, from his spirit. We would never wonder that everything a
+genius does has that vivid and strange reality it has, if we realized
+what his body is doing for him, how he has a body which is at work
+automatically drinking up the earth into everything he thinks, drinking
+up practicability, art and technique for him into everything he sees and
+everything he hopes and desires. And every year he keeps on adding a new
+body, keeps on handing down to his basement new sets, every day, of
+finer and yet finer things to do automatically. The great spiritual
+genius becomes great by economizing his consciousness in one direction
+and letting it fare forth in another. He converts his old inspirations
+into his new machines. He converts heat into power, and power into
+light, and comes to live at last as almost any man of genius can really
+be seen living&mdash;in a kind of transfigured or lighted-up body. The poet
+transmutes his subconscious or machine body into words; and the artist,
+into colour or sound or into carved stone. The engineer transmutes his
+subconscious body into long buildings, into aisles of windows, into
+stories of thoughtful machines. Every great spiritual and imaginative
+genius is seen, sooner or later, to be the transmuted genius of some
+man's <a name="Page_260" id="Page_260"></a>body. The things in Leonardo da Vinci that his unconscious,
+high-spirited, automatic senses gathered together for him, piled up in
+his mind for him, and handed over to him for the use of his soul, would
+have made a genius out of anybody. It is not as if he had had to work
+out every day all the old details of being a genius, himself.</p>
+
+<p>The miracles he seems to work are all made possible to him because of
+his thousand man-power, deep subconscious body, his tremendous factory
+of sensuous machinery. It is as if he had practically a thousand men all
+working for him, for dear life, down in his basement, and the things
+that he can get these men to attend to for him give him a start with
+which none of the rest of us could ever hope to compete. We call him
+inspired because he is more mechanical than we are, and because his real
+spiritual life begins where our lives leave off.</p>
+
+<p>So the poets who have filled the world with glory and beauty have been
+free to do it because they have had more perfect, more healthful and
+improved subconscious senses handing up wonder to them than the rest of
+us have.</p>
+
+<p>And so the engineers, living, as they always live, with that fierce,
+silent, implacable curiosity of theirs, woven through their bodies and
+through their senses and through their souls, have tagged the Creator's
+footsteps under the earth, and along the sky, every now and then
+throwing up new little worlds to Him like His worlds, saying, &quot;Look, O
+God, look at THIS!&quot;&mdash;the engineers whose poetry is too deep to look
+poetic have all done what they have done because the unconscious and
+automatic gifts of their senses, of the powers of their observation,
+have swung their souls free, given them long still reaches of thought
+and vast new orbits of desire, like gods.</p>
+
+<p>All the great men of the world have always had machinery.</p>
+
+<p>Now, everybody is having it. The power to get little things,
+innumerable, omnipresent, for-ever-and-ever things, tiny just-so things,
+done for us automatically so that we can go on to our inspirations is no
+longer to-day the special prerogative of men <a name="Page_261" id="Page_261"></a>of genius. It is for all
+of us. Machinery is the stored-up spirit, the old saved-up inspiration
+of the world turned on for every man. And as the greatness of a man
+turns on his command over machinery, on his power to free his soul by
+making his body work for him, the greatness of a civilization turns upon
+its getting machines to do its work. The more of our living we can learn
+to do to-day, automatically, the more inspired and creative and godlike
+and unmechanical our civilization becomes.</p>
+
+<p>Machinery is the subconscious mind of the world.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_262" id="Page_262"></a>CHAPTER IX</h2>
+
+<h3>THE GROUND FLOOR FOLKS</h3>
+
+
+<p>I would not have, if I could afford it, a thing in my house that is not
+hand-made. I have come to believe that machinery is going to make it
+possible for everybody to have hand-made things in their homes, things
+that have been made by people who love to make them, and by people who,
+thinks to the machines, are soon bound to have time to make them. Some
+will have gifts for hand-made furniture, others for hand-made ideas.
+Perhaps people will even have time for sitting down to enjoy hand-made
+ideas, to enjoy hand-made books&mdash;and enjoy reading books by hand. We may
+have time for following an author in a book in the slow, old, deep,
+loving, happy, hand-made fashion we used to know&mdash;when we have enough
+machines.</p>
+
+<p>It looks as if it might be something like this.</p>
+
+<p>Every man is going to spend his mornings in the basement of society,
+taking orders and being a servant and executing automatically, like a
+machine if need be, the will of the world, making what the world wants
+in the way it wants it, expressing society and subordinating himself. In
+the afternoon he shall come up out of the basement, and take his stand
+on the ground floor of the world, stop being a part of the machinery,
+and be a man, express himself and give orders to himself and do some
+work he loves to do in the way he loves to do it, express his soul in
+his labour, and be an artist. He will not select his work in the
+morning, or select his employer, or say how the work shall be done. He
+will himself be selected, like a young tree or like an iron nail,
+because he is the best made and best fitted <a name="Page_263" id="Page_263"></a>thing at hand to be used in
+a certain place and in a certain way.</p>
+
+<p>When the man has been selected for his latent capacities, his employer
+sets to work on him scientifically and according to the laws of physics,
+hygiene, conservation of energy, the laws of philosophy, human nature,
+heredity, psychology, and even metaphysics, teaches the man how to hold
+his hands, how to lift, how to sit down, how to rest, and how to
+breathe, so that three times as much work can be got out of him as he
+could get out of himself. A mind of the highest rank and, if necessary,
+thirty minds of the highest rank, shall be at his disposal, shall be
+lent him to show him how his work can be done. The accumulated science
+and genius, the imagination and experience, of hundreds of years, of all
+climates, of all countries, of all temperaments shall be heaped up by
+his employers, gathered about the man's mind, wrought through his limbs,
+and help him to do his work.</p>
+
+<p>All labour down in the basement of society shall be skilled labour. The
+brains of men of genius and of experts shall be pumped into labour from
+above until every man in the basement shall earn as much money in three
+hours a day as he formerly had earned in nine.</p>
+
+<p>Between the time a man saves by having machinery and the time he saves
+by having the brains of great men and geniuses to work with, it will be
+possible for men to do enough work for other people down in the basement
+of the world in a few hours to shut the whole basement up, if we want
+to, by three o'clock. Every man who is fit for it shall spend the rest
+of his time in planning his work himself and in expressing himself, and
+in creating hand-made and beautiful, inspired and wilful things like an
+artist, or like a slowed-down genius, or at least like a man or like a
+human being.</p>
+
+<p>Every man owes it to society to spend part of his time in expressing his
+own soul. The world needs him. Society cannot afford to let him merely
+give to it his feet and his hands. <a name="Page_264" id="Page_264"></a>It wants the joy in him, the
+creative desire in him, the slow, stupid, hopeful initiative, in him to
+help run the world. Society wants to use the man's soul too&mdash;the man's
+will. It is going to demand the soul in a man, the essence or good-will
+in him, if only to protect itself, and to keep the man from being
+dangerous. Men who have lost or suppressed their souls, and who go about
+cursing at the world every day they live in it, are not a safe, social
+investment.</p>
+
+<p>But while every man is going to see that he owes it to society to use a
+part of his time in it in expressing himself, his own desires, in his
+own way, he is going to see also that he owes it to society to spend
+part of his time in expressing others and in expressing the desires and
+the needs of others. The two processes could be best effected at first
+probably by alternating, by keeping the man in equilibrium, balancing
+the mechanical and the spiritual in his life. Eventually and ideally, he
+will manage to have time in a higher state of society to put them
+together, to express in the same act at the same time, and not
+alternating or reciprocally, himself and others. And he will succeed in
+doing what the great and free artist does already. He will make his
+individual self-expression so great and so generous that it is also the
+expression of the universal self. Every man will be treated according to
+his own nature. Doubtless some men have not brains enough in a week to
+supply them for one hour a day of self-directed work. It would take them
+five hours a day to think how to do one hour's worth of work. Men who
+prefer, as many will, not to think, and who like the basement better,
+can substitute in the basement for their sons, and buy if they like, the
+freedom of sons who prefer thinking, who would like to work harder than
+their fathers would care to work, up on the ground floor of the world.
+But as time goes on, it is to be hoped that every man will climb up
+slowly, and will belong less and less of his time to the staff that
+borrows brains, and more and more of his time to the staff that hands
+brains down, and that directs the machinery of the <a name="Page_265" id="Page_265"></a>world. The time of
+alternation in dealing with different callings will probably be adjusted
+differently, and might be made weeks instead of days, but the principle
+would be the same. The forces that are going to help, apparently, in
+this evolution will be the labour exchange&mdash;the centre for the
+mobilization of labour, the produce exchange, the inventor's spirit in
+the labour unions and employers' associations, and the gradual
+organization by inventors of the common vision of all men, and setting
+it at work on the supreme task of modern life&mdash;the task of drawing out,
+evoking each particular man in the world, and in behalf of all, freeing
+him for his own particular place.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_266" id="Page_266"></a>CHAPTER X</h2>
+
+<h3>THE MACHINE-TRAINERS</h3>
+
+
+<p>The fundamental failure of humanity so far is in self-assertion.</p>
+
+<p>The essential distinctive trait of modern civilization is machinery.</p>
+
+<p>Machinery logically and irrevocably involves the co&ouml;perative action of
+individuals.</p>
+
+<p>If we make levers and iron wheels work by putting them together
+according to their nature, we can only make vast masses of men work by
+putting them together according to their nature.</p>
+
+<p>So far we have been trying to make vast masses of men work together in
+precisely the same way we make levers and iron wheels work together. We
+have thought we could make diabolically, foolishly, insanely inflexible
+men-machines which violate at every point the natural qualities and
+instincts of the materials of which they are made.</p>
+
+<p>We have failed to assert ourselves against our iron machines. We have
+let our iron machines assert themselves against us. We have let our iron
+machines be models for us. We have overlooked the difference in the
+nature of the materials in machines of iron and machines of men.</p>
+
+<p>A man is a self-reproducing machine, and an iron machine is one that has
+to be reproduced by somebody else.</p>
+
+<p>In a man-machine arrangements must be made so that each man can be
+allowed to be the father of his own children and the author of his own
+acts.</p>
+
+<p>In society or the man-machine, if it is to work, men are <a name="Page_267" id="Page_267"></a>individuals.
+Society is organically, irrevocably dependent upon each man, and upon
+what each man chooses according to his own nature to do himself.</p>
+
+<p>The result is, the first principle of success in constructing and
+running a social machine is to ask and to get an answer out of each man
+who is, as we look him over and take him up, and propose to put him into
+it, &quot;What are you like?&quot; &quot;What are you especially for?&quot; &quot;What do you
+want?&quot; &quot;How can you get it?&quot;</p>
+
+<p>Our success in getting him properly into our machine turns upon a loyal,
+patient, imperious attention on our part to what there is inside him,
+inside the particular individual man, and how we can get him to let us
+know what is inside, get him to decide voluntarily to let us have it,
+and let us work it into the common end.</p>
+
+<p>In this amazing, impromptu, new, and hurried machine civilization which
+we have been piling up around us for a hundred years we have made
+machines out of everything, and our one consummate and glaring failure
+in the machines we have made is the machine we have made out of
+ourselves.</p>
+
+<p>Mineral machines are made by putting comparatively dead, or at least
+dead-looking, matter together; vegetable machines or gardens, are made
+by studying little unconscious seeds that we can persuade to come up and
+to reproduce themselves. Man-machines are produced by putting up
+possible lives before particular individual men, and letting them find
+out (and finding out for ourselves, too), day by day, into which life
+they will grow up.</p>
+
+<p>Everything in a social machine, if it is a machine that really works, is
+based on the profound and special study of individuals: upon drawing out
+the aptitudes and motives, choices and genius in each man; the passion,
+if he has any; the creative desire, the self-expressing,
+self-reproducing, inner manhood; the happy strength there is in him.</p>
+
+<p><a name="Page_268" id="Page_268"></a>Trades unions overlook this, and treat all men alike and all employers
+alike. Employers have very largely overlooked it.</p>
+
+<p>It is the industrial, social, and religious secret of our modern machine
+civilization. We need not be discouraged about machines, because the
+secret of the machine civilization has as yet barely been noticed.</p>
+
+<p>The elephants are running around in the garden. But they have merely
+taken us by surprise. It is their first and their last chance. The men
+about us are seeing what to do. We are to get control of the elephants,
+first, by getting control of ourselves. We are beginning to organize our
+people-machines as if they were made of people; so that the people in
+them can keep on being people, and being better ones. And as our
+people-machines begin to become machines that really work, our iron
+machines will no longer be feared. They will reach over and help. As we
+look about us we shall see our iron machines at last, about all the
+world, all joining in, all hard at work for us, a million, million
+machines a day making the crowd beautiful.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_269" id="Page_269"></a>CHAPTER XI</h2>
+
+<h3>MACHINES, CROWDS, AND ARTISTS</h3>
+
+
+<p>A crowd civilization produces, as a matter of course, crowd art and art
+for crowded conditions. This fact is at once the glory and the weakness
+of the kind of art a democracy is bound to have.</p>
+
+<p>The most natural evidence to turn to first, of the crowd in a crowd age,
+is such as can be found in its literature, especially in its
+masterpieces.</p>
+
+<p>The significance of shaking hands with a Senator of the United States is
+that it is a convenient and labour-saving way of shaking hands with two
+or three million people. The impressiveness of the Senator's Washington
+voice, the voice on the floor of the Senate, consists in the mystical
+undertone&mdash;the chorus in it&mdash;multitudes in smoking cities, men and
+women, rich and poor, who are speaking when this man speaks, and who are
+silent when he is silent, in the government of the United States.</p>
+
+<p>The typical fact that the Senator stands for in modern life has a
+corresponding typical fact in modern literature. The typical fact in
+modern literature is the epigram, the senatorial sentence, the sentence
+that immeasurably represents what it does not say. The difference
+between democracy in Washington and democracy in Athens may be said to
+be that in Washington we have an epigram government, a government in
+which ninety million people are crowded into two rooms to consider what
+to do, and in which ninety million people are made to sit in one chair
+to see that it is done. In Athens every man represented himself.</p>
+
+<p>It may be said to be a good working distinction between <a name="Page_270" id="Page_270"></a>modern and
+classic art that in modern art words and colours and sounds stand for
+things, and in classic art they said them. In the art of the Greek,
+things were what they seemed, and they were all there. Hence simplicity.
+It is a quality of the art of to-day that things are not what they seem
+in it. If they were, we should not call it art at all. Everything stands
+not only for itself and for what it says, but for an immeasurable
+something that cannot be said. Every sound in music is the senator of a
+thousand sounds, thoughts, and associations, and in literature every
+word that is allowed to appear is the representative in three syllables
+of three pages of a dictionary. The whistle of the locomotive, and the
+ring of the telephone, and the still, swift rush of the elevator are
+making themselves felt in the ideal world. They are proclaiming to the
+ideal world that the real world is outstripping it. The twelve thousand
+horsepower steamer does not find itself accurately expressed in iambics
+on the leisurely fleet of Ulysses. It is seeking new expression. The
+command has gone forth over all the beauty and over all the art of the
+present world, crowded for time and crowded for space. &quot;Telegraph!&quot; To
+the nine Muses the order flies. One can hear it on every side.
+&quot;Telegraph!&quot; The result is symbolism, the Morse alphabet of art and
+&quot;types,&quot; the epigrams of human nature, crowding us all into ten or
+twelve people. The epic is telescoped into the sonnet, and the sonnet is
+compressed into quatrains or Tabbs of poetry, and couplets are signed as
+masterpieces. The novel has come into being&mdash;several hundred pages of
+crowded people in crowded sentences, jostling each other to oblivion;
+and now the novel, jostled into oblivion by the next novel, is becoming
+the short story. Kipling's short stories sum the situation up. So far as
+skeleton or plot is concerned, they are built up out of a bit of nothing
+put with an infinity of Kipling; so far as meat is concerned, they are
+the Liebig Beef Extract of fiction. A single jar of Kipling contains a
+whole herd of old-time novels lowing on a hundred hills.</p>
+
+<p><a name="Page_271" id="Page_271"></a>The classic of any given world is a work of art that has passed through
+the same process in being a work of art that that world has passed
+through in being a world. Mr. Kipling represents a crowd age, because he
+is crowded with it; because, above all others, he is the man who
+produces art in the way the age he lives in is producing everything
+else.</p>
+
+<p>This is no mere circumstance of democracy. It is its manifest destiny
+that it shall produce art for crowded conditions, that it shall have
+crowd art. The kind of beauty that can be indefinitely multiplied is the
+kind of beauty in which, in the nature of things, we have made our most
+characteristic and most important progress. Our most considerable
+success in pictures could not be otherwise than in black and white.
+Black-and-white art is printing-press art; and art that can be produced
+in endless copies, that can be subscribed for by crowds, finds an
+extraordinary demand, and artists have applied themselves to supplying
+it. All the improvements, moving on through the use of wood and steel
+and copper, and the process of etching, to the photogravure, the
+lithograph, the moving picture, and the latest photograph in colour,
+whatever else may be said of them from the point of view of Titian or
+Michael Angelo, constitute a most amazing and triumphant advance from
+the point of view of making art a democracy, of making the rare and the
+beautiful minister day and night to crowds. The fact that the mechanical
+arts are so prominent in their relation to the fine arts may not seem to
+argue a high ideal amongst us; but as the mechanical arts are the body
+of beauty, and the fine arts are the soul of it, it is a necessary part
+of the ideal to keep body and soul together until we can do better.
+Mourning with Ruskin is not so much to the point as going to work with
+William Morris. If we have deeper feelings about wall-papers than we
+have about other things, it is going to the root of the matter to begin
+with wall-papers, to make machinery say something as beautiful as
+possible, inasmuch as it is bound to have, for a long time at least,
+about all the say there is. The photograph <a name="Page_272" id="Page_272"></a>does not go about the world
+doing Murillos everywhere by pressing a button, but the camera habit is
+doing more in the way of steady daily hydraulic lifting of great masses
+of men to where they enjoy beauty in the world than Leonardo da Vinci
+would have dared to dream in his far-off day; and Leonardo's pictures,
+thanks to the same photograph, and everybody's pictures, films of paper,
+countless spirits of themselves, pass around the world to every home in
+Christendom. The printing press made literature a democracy, and
+machinery is making all the arts democracies. The symphony piano, an
+invention for making vast numbers of people who can play only a few very
+poor things play very poorly a great many good ones, is a consummate
+instance both of the limitation and the value of our contemporary
+tendency in the arts. The pipe organ, though on a much higher plane, is
+an equally characteristic contrivance making it possible for a man to be
+a complete orchestra and a conductor all by himself, playing on a crowd
+of instruments, to a crowd of people, with two hands and one pair of
+feet. It is a crowd invention. The orchestra&mdash;a most distinctively
+modern institution, a kind of republic of sound, the unseen spirit of
+the many in one&mdash;is the sublimest expression yet attained of the crowd
+music, which is, and must be, the supreme music of this modern day, the
+symphony. Richard Wagner comes to his triumph because his music is the
+voice of multitudes. The opera, a crowd of sounds accompanied by a crowd
+of sights, presented by one crowd of people on the stage to another
+crowd of people in the galleries, stands for the same tendency in art
+that the syndicate stands for in commerce. It is syndicate music; and in
+proportion as a musical composition in this present day is an
+aggregation of multitudinous moods, in proportion as it is suggestive,
+complex, paradoxical, the way a crowd is complex, suggestive, and
+paradoxical&mdash;provided it be wrought at the same time into some vast and
+splendid unity&mdash;just in this proportion is it modern music. It gives
+itself to the counterpoints of the spirit, the passion of variety in
+modern <a name="Page_273" id="Page_273"></a>life. The legacy of all the ages, is it not descended upon
+us?&mdash;the spirit of a thousand nations? All our arts are thousand-nation
+arts, shadows and echoes of dead worlds playing upon our own. Italian
+music, out of its feudal kingdoms, comes to us as essentially solo
+music&mdash;melody; and the civilization of Greece, being a civilization of
+heroes, individuals, comes to us in its noble array with its solo arts,
+its striding heroes everywhere in front of all, and with nothing nearer
+to the people in it than the Greek Chorus, which, out of limbo, pale and
+featureless across all ages, sounds to us as the first far faint coming
+of the crowd to the arts of this groping world. Modern art, inheriting
+each of these and each of all things, is revealed to us as the struggle
+to express all things at once. Democracy is democracy for this very
+reason, and for no other: that all things may be expressed at once in
+it, and that all things may be given a chance to be expressed at once in
+it. Being a race of hero-worshippers, the Greeks said the best, perhaps,
+what could be said in sculpture; but the marbles and bronzes of a
+democracy, having average men for subjects, and being done by average
+men, are average marbles and bronzes. We express what we have. We are in
+a transition stage. It is not without its significance, however, that we
+have perfected the plaster cast&mdash;the establishment of democracy among
+statues, and mobs of Greek gods mingling with the people can be seen
+almost any day in every considerable city of the world. The same
+principle is working itself out in our architecture. It is idle to
+contend against the principle. The way out is the way through. However
+eagerly we gaze at Parthenons on their ruined hills, if thirty-one-story
+blocks are in our souls thirty-one-story blocks will be our
+masterpieces, whether we like it or not. They will be our masterpieces
+because they tell the truth about us; and while truth may not be
+beautiful, it is the thing that must be told first before beauty can
+begin. The beauty we are to have shall only be worked out from the truth
+we have. Living as we do in a new era, not to see that the
+thirty-one-story <a name="Page_274" id="Page_274"></a>block is the expression of a new truth is to turn
+ourselves away from the one way that beauty can ever be found by men, in
+this era or in any other.</p>
+
+<p>What is it that the thirty-one-story block is trying to say about us?
+The thirty-one-story block is the masterpiece of mass, of immensity, of
+numbers; with its 2427 windows and its 779 offices, and its crowds of
+lives piled upon lives, it is expressing the one supreme and
+characteristic thing that is taking place in the era in which we live.
+The city is the main fact that modern civilization stands for, and
+crowding is the logical architectural form of the city idea. The
+thirty-one-story block is the statue of a crowd. It stands for a
+spiritual fact, and it will never be beautiful until that fact is
+beautiful. The only way to make the thirty-one-story block beautiful
+(the crowd expressed by the crowd) is to make the crowd beautiful. The
+most artistic, the only artistic, thing the world can do next is to make
+the crowd beautiful.</p>
+
+<p>The typical city blocks, with their garrets in the lower stories of the
+sky, were not possible in the ancient world, because steel had not been
+invented; and the invention of steel, which is not the least of our
+triumphs in the mechanical arts, is in many ways the most
+characteristic. Steel is republican for stone. Putting whole quarries
+into a single girder, it makes room for crowds; and what is more
+significant than this, inasmuch as the steel pillar is an invention that
+makes it possible to put floors up first, and build the walls around the
+floors, instead of putting the walls up first and supporting the floors
+upon the walls, as in the ancient world, it has come to pass that the
+modern world being the ancient world turned upside down, modern
+architecture is ancient architecture turned inside out, a symbol of many
+things. The ancient world was a wall of individuals, supporting floor
+after floor and stage after stage of society, from the lowest to the
+highest; and it is a typical fact in this modern democratic world that
+it grows from the inside, and that it supports itself from the inside.
+When the mass in the centre has been <a name="Page_275" id="Page_275"></a>finished, an ornamental stone
+facing of great individuals will be built around it and supported by it,
+and the work will be considered done.</p>
+
+<p>The modern spirit has much to boast of in its mechanical arts, and in
+its fine arts almost nothing, because the mechanical arts are studying
+what men are needing to-day, and the fine arts are studying what the
+Greeks needed three thousand years ago. To be a real classic is, first,
+to be a contemporary of one's own time; second, to be a contemporary of
+one's own time so deeply and widely as to be a contemporary of all time.
+The true Greek is a man who is doing with his own age what the Greeks
+did with theirs, bringing all ages to bear upon it, and interpreting it.
+As long as the fine arts miss the fundamental principle of this present
+age&mdash;the crowd principle, and the mechanical arts do not, the mechanical
+arts are bound to have their way with us. And it were vastly better that
+they should. Sincere and straightforward mechanical arts are not only
+more beautiful than affected fine ones, but they are more to the point:
+they are the one sure sign we have of where we are going to be beautiful
+next. It is impossible to love the fine arts in the year 1913 without
+studying the mechanical ones; without finding one's self looking for
+artistic material in the things that people are using, and that they are
+obliged to use. The determining law of a thing of beauty being, in the
+nature of things, what it is for, the very essence of the classic
+attitude in a utilitarian age is to make the beautiful follow the useful
+and inspire the useful with its spirit. The fine art of the next
+thousand years shall be the transfiguring of the mechanical arts. The
+modern hotel, having been made necessary by great natural forces in
+modern life, and having been made possible by new mechanical arts, now
+puts itself forward as the next great opportunity of the fine arts. One
+of the characteristic achievements of the immediate future shall be the
+twentieth-century Parthenon&mdash;a Parthenon not of the great and of the few
+and of the gods, but of the great many, where, through mighty corridors,
+day and night, democ<a name="Page_276" id="Page_276"></a>racy wanders and sleeps and chatters and is sad and
+lives and dies, streets rumbling below. The hotel&mdash;the crowd
+fireside&mdash;being more than any other one thing, perhaps, the thing that
+this civilization is about, the token of what it loves and of how it
+lives, is bound to be a masterpiece sooner or later that shall express
+democracy. The hotel rotunda, the parlour for multitudes, is bound to be
+made beautiful in ways we do not guess. Why should we guess? Multitudes
+have never wanted parlours before. The idea of a parlour has been to get
+out of a multitude. All the inevitable problems that come of having a
+whole city of families live in one house have yet to be solved by the
+fine arts as well as by the mechanical ones. We have barely begun. The
+time is bound to come when the radiator, the crowd's fireplace-in-a-pipe,
+shall be made beautiful; and when the electric light shall be taught
+the secret of the candle; and when the especial problem of modern
+life&mdash;of how to make two rooms as good as twelve&mdash;shall be mastered
+&aelig;sthetically as well as mathematically; and when even the piano-folding,
+bed-bookcase-toilet-stand-writing-desk&mdash;a crowd invention for living
+in a crowd&mdash;shall either take beauty to itself or lead to beauty that
+serves the same end.</p>
+
+<p>While for the time being it seems to be true that the fine arts are
+looking to the past, the mechanical arts are producing conditions in the
+future that will bring the fine arts to terms, whether they want to be
+brought to terms or not. The mechanical arts hold the situation in their
+hands. It is decreed that people who cannot begin by making the things
+they use beautiful shall be allowed no beauty in other things. We may
+wish that Parthenons and cathedrals were within our souls; but what the
+cathedral said of an age that had the cathedral mood, that had a
+cathedral civilization and thrones and popes in it, we are bound to say
+in some stupendous fashion of our own&mdash;something which, when it is built
+at last, will be left worshipping upon the ground beneath the sky when
+we are dead, as a memorial that we too have lived. The great cathedrals,
+with the <a name="Page_277" id="Page_277"></a>feet of the huddled and dreary poor upon their floors, and
+saints and heroes shining on their pillars, and priests behind the
+chancel with God to themselves, and the vast and vacant nave, symbol of
+the heaven glimmering above that few could reach&mdash;it is not to these
+that we shall look to get ourselves said to the nations that are now
+unborn; rather, though it be strange to say it, we shall look to
+something like the ocean steamship&mdash;cathedral of this huge unresting
+modern world&mdash;under the wide heaven, on the infinite seas, with spars
+for towers and the empty nave reversed filled with human beings'
+souls&mdash;the cathedral of crowds hurrying to crowds. There are hundreds of
+them throbbing and gleaming in the night&mdash;this very moment&mdash;lonely
+cities in the hollow of the stars, bringing together the nations of the
+earth.</p>
+
+<p>When the spirit of our modern way of living, the idea in it, the bare
+facts about our modern human nature have been noticed at last by our
+modern artists, masterpieces shall come to us out of every great and
+living activity in our lives. Art shall tell the things these lives are
+about. When this is once realized in America as it was in Greece, the
+fine arts shall cover the other arts as the waters cover the sea. The
+Brooklyn Bridge, swinging its web for immortal souls across sky and sea,
+comes nearer to being a work of art than almost anything we possess
+to-day, because it tells the truth, because it is the material form of a
+spiritual idea, because it is a sublime and beautiful expression of New
+York in the way that the Acropolis was a sublime and beautiful
+expression of Athens. The Acropolis was beautiful because it was the
+abode of heroes, of great individuals; and the Brooklyn Bridge, because
+it expresses the bringing together of millions of men. It is the
+architecture of crowds&mdash;this Brooklyn Bridge&mdash;with winds and sunsets and
+the dark and the tides of souls upon it; it is the type and symbol of
+the kind of thing that our modern genius is bound to make beautiful and
+immortal before it dies. The very word &quot;bridge&quot; is the symbol of the
+future of <a name="Page_278" id="Page_278"></a>art and of everything else, the bringing together of things
+that are apart&mdash;democracy. The bridge, which makes land across the
+water, and the boat, which makes land on the water, and the cable, which
+makes land and water alike&mdash;these are the physical forms of the spirit
+of modern life, the democracy of matter. But the spirit has countless
+forms. They are all new and they are all waiting to be made beautiful.
+The dumb crowd waits in them. We have electricity&mdash;the life current of
+the republican idea&mdash;characteristically our foremost invention, because
+it takes all power that belongs to individual places and puts it on a
+wire and carries it to all places. We have the telephone, an invention
+which makes it possible for a man to live on a back street and be a
+next-door neighbour to boulevards; and we have the trolley, the modern
+reduction of the private carriage to its lowest terms, so that any man
+for five cents can have as much carriage power as Napoleon with all his
+chariots. We have the phonograph, an invention which gives a man a
+thousand voices; which sets him to singing a thousand songs at the same
+time to a thousand crowds; which makes it possible for the commonest man
+to hear the whisper of Bismarck or Gladstone, to unwind crowds of great
+men by the firelight of his own house. We have the elevator, an
+invention for making the many as well off as the few, an approximate
+arrangement for giving first floors to everybody, and putting all men on
+a level at the same price&mdash;one more of a thousand instances of the
+extraordinary manner in which the mechanical arts have devoted
+themselves from first to last to the Constitution of the United States.
+While it cannot be said of many of these tools of existence that they
+are beautiful now, it is enough to affirm that when they are perfected
+they will be beautiful; and that if we cannot make beautiful the things
+that we need, we cannot expect to make beautiful the things that we
+merely want. When the beauty of these things is at last brought out, we
+shall have attained the most characteristic and original and expressive
+and beautiful art that is in our power. It will be unprecedented
+<a name="Page_279" id="Page_279"></a>because it will tell unprecedented truths. It was the mission of
+ancient art to express states of being and individuals, and it may be
+said to be in a general way the mission of our modern art to express the
+beautiful in endless change, the movement of masses, coming to its
+sublimity and immortality at last by revealing the beauty of the things
+that move and that have to do with motion, the bringing of all things
+and of all souls together on the earth.</p>
+
+<p>The fulfillment of the word that has been written, &quot;Your valleys shall
+be exalted, and your mountains shall be made low,&quot; is by no means a
+beautiful process. Democracy is the grading principle of the beautiful.
+The natural tendency the arts have had from the first to rise from the
+level of the world, to make themselves into Switzerlands in it, is
+finding itself confronted with the Constitution of the United States&mdash;a
+Constitution which, whatever it may be said to mean in the years to
+come, has placed itself on record up to the present time, at least, as
+standing for the tableland.</p>
+
+<p>The very least that can be granted to this Constitution is that it is so
+consummate a political document that it has made itself the creed of our
+theology, philosophy, and sociology; the principle of our commerce and
+industry; the law of production, education, and journalism; the method
+of our life; the controlling characteristic and the significant force in
+our literature; and the thing our religion and our arts are about.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_280" id="Page_280"></a>PART THREE</h2>
+
+<h3>PEOPLE-MACHINES</h3>
+
+<h2>CHAPTER I</h2>
+
+<h3>NOW!</h3>
+
+
+<p>This outlook or glimmer of vision I have tried to trace, for the art of
+crowds is something we want, and want daily, in the future. We want
+daily a future. But, after all, it is a future.</p>
+
+<p>I speak in this present chapter as one of the crowd who wants something
+now.</p>
+
+<p>I find myself in a world in which apparently some vast anonymous
+arrangement was made about me and about my life, before I was born. This
+arrangement seems to be, as I understand it, that if I want to live
+while I am on this planet a certain sort of life or be a certain sort of
+person, I am expected practically to take out a permit for it from the
+proper authorities.</p>
+
+<p>In the previous chapter I made a request of the authorities, as perhaps
+the reader will remember. I said, &quot;I want to be good now.&quot;</p>
+
+<p>In this one I have a further request to make of the authorities: &quot;I want
+to be beautiful.&quot;</p>
+
+<p>I want to be beautiful now.</p>
+
+<p>I find thousands of other people about me on every hand making these
+same two requests. I find that the authorities do not seem to notice
+their requests any more than they have noticed mine.</p>
+
+<p><a name="Page_281" id="Page_281"></a>Some of us have begun to suspect that we must have made the request in
+the wrong way. Perhaps we should not ask a world&mdash;a great, vague thing
+like the world in general&mdash;to make any slight arrangement we may need
+for being beautiful. We have come to feel that we must ask somebody in
+particular, and do something in particular, and find some one in
+particular with whom we can do it. There is getting to be but one course
+open to a man if he wants to be beautiful. He must bone down and work
+hard with his soul, make himself see precisely what it is and who it is
+standing between him and a beautiful world. He must ask particular
+persons in particular positions if they do not think he ought to be
+allowed to be beautiful. He must ask some millionaire probably
+first&mdash;his employer, for instance&mdash;to stop getting in his way, and at
+least to step one side and let him reason with him. And when he cannot
+ask his millionaire&mdash;his own particular humdrum millionaire&mdash;to step one
+side and reason with him, he must ask iron-machines to step one side and
+reason with him. After this he must ask crowds to please to step one
+side and reason with him.</p>
+
+<p>Whatever happens, he is sure to find always these same three great,
+imponderable obstructions in the way of his being beautiful&mdash;the humdrum
+millionaires, the iron-machines, and crowds.</p>
+
+<p>In the old days when any one wanted to be beautiful he found it more
+convenient. There was very likely some one who was more beautiful than
+he was nearby, some one who found him craving the same thing that he had
+craved, and who recognized it and delighted in it, and who could make
+room and help.</p>
+
+<p>Nowadays, if one wants to be beautiful one must ask everybody. Every man
+finds it the same. He must ask millions of people to let him be
+something, one after the other in rows, that they do not want him to be
+or do not care whether he is or not. He has to ask more people than he
+could count, <a name="Page_282" id="Page_282"></a>before he dies, to let him be beautiful. Many of them that
+he has to ask, sometimes most of them, are his inferiors.</p>
+
+<p>I have tried to deal with how it is going to be possible for a man to
+break through to being beautiful, past millionaires and past
+iron-machines. I would like now to deal with the people-machines or
+crowds, and how perhaps to break past them and be beautiful in behalf of
+them, in spite of them.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_283" id="Page_283"></a>CHAPTER II</h2>
+
+<h3>COMMITTEES AND COMMITTEES</h3>
+
+
+<p>The problem seems to be something like this. One finds one has been born
+and put here whether or no, and that one is inextricably alive in a
+state of society in which men are coming to live in a kind of vast
+disease of being obliged to do everything together.</p>
+
+<p>We are still old-fashioned enough to be born one at a time, but we are
+educated in litters and we do our work in the world in herds and gangs.
+Even the upper classes do their work in gangs, and with overseers and
+little crowds called committees. Our latest idea consists in putting
+parts of a great many different men together to make one great
+one&mdash;forming a committee to make a man of genius.</p>
+
+<p>There is no denying that, in a way, a committee does things; but what
+becomes of the committee?</p>
+
+<p>And the lower in the scale of life we go the more committees it takes to
+do the work of one man and the more impossible it becomes to find
+anything but parts of men to do things. I put it frankly to the reader.
+The chances are nine out of ten that when you meet a man nowadays and
+look at him hard or try to do something with him you find he is not a
+man at all but is some subsection of a committee. You cannot even talk
+with such a man without selecting some subsection of some subject which
+interests him; and if you select any other subsection than his
+subsection he will think you a bore; and if you select his subsection he
+will think that you do not know anything.</p>
+
+<p>And if you want to get anything done that is different, <a name="Page_284" id="Page_284"></a>or that is the
+least bit interesting, and want to get some one to do it, how will you
+go about it? You will find yourself being sent from one person to
+another; and before you know it you find yourself mixed up with nine or
+ten subdivisions of nine or ten committees; and after you have got your
+nine or ten subsections of nine or ten committees to get together to
+consider what it is you want done, they will tell you, after due
+deliberation, that it is not worth doing, or that you had better do it
+yourself. Then every subsection of every committee will go home
+muttering under its breath to every other subsection that a man who
+wants slightly different and interesting things done in society is a
+public nuisance; and that the man who does not know what subsection he
+is in and what subsection of a man he was intended to be, and who tries
+to do things, carries dismay and anger on every side around him. Drop
+into your pigeonhole and be filed away, O Gentle Reader! Do you think
+you are a soul? No; you are Series B. No. 2574, top row on the left.</p>
+
+<p>In my morning paper the other day I read that in a factory whose long
+windows I often pass in the train, they have their machinery so
+perfected that it takes sixty-four machines to make one shoe.</p>
+
+<p>Query&mdash;If it takes sixty-four machines run by sixty-four men who do
+nothing else to make one shoe, how many machines would it take, and how
+many shoes, to make one man?</p>
+
+<p>Query&mdash;And when an employer in a shoe factory deals with his employee,
+can it really be said, after all, that he is dealing with <i>him</i>? He is
+dealing with <i>It</i>&mdash;with Nine Hours a Day, of one sixty-fourth of a man.</p>
+
+<p>The natural effect of crowds and of machines is to make a man feel that
+he is, and always was, and always will be, immemorially, unanimously,
+innumerably nobody.</p>
+
+<p><a name="Page_285" id="Page_285"></a>Sometimes we are allowed a little faint numeral to dangle up over our
+oblivion. Not long ago I saw a notice or letter in the <i>West
+Bulletin</i>&mdash;probably from a member of something&mdash;ending like this: &quot;...
+I hope the readers of the <i>Bulletin</i> will ponder over this suggestion of
+<i>Number</i> 29,619.&mdash;Sincerely yours, <i>No.</i> 11, 175.&quot;</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_286" id="Page_286"></a>CHAPTER III</h2>
+
+<h3>THE INCONVENIENCE OF BEING HUMAN</h3>
+
+
+<p>I shall never forget one day I spent in New York some years ago&mdash;more
+years than I thought at first. It was a wrong-headed day, but I cannot
+help remembering it as a symbol of a dread I still feel at times in New
+York&mdash;a feeling of being suddenly lifted, of being swept out under (it
+is like the undertow of the sea) into a kind of vast deep of
+impersonality&mdash;swept out of myself into a wide, imperious waste or
+emptiness of people. I had come fresh from my still country meadow and
+mountain, my own trees and my own bobolinks and my own little island of
+sky up over me, and in the vast and desolate solitude of men and women I
+wandered about up and down the streets. Every block I saw, every window,
+skyline, engine, street-car, every human face, made me feel as if I
+belonged to another world. Here was a great conspiracy in stone and iron
+against my own life with myself. Was there a soul in all this huge roar
+and spectacle of glass and stone and passion that cared for the things
+that I cared for, or the things that I loved, or that would care one
+shuffle of all the feet upon the stones for any thought or word or
+desire of mine? The rain swept in my face, and I spent the day walking
+up and down the streets looking at stones and glass and people. <i>&quot;Here
+we are!&quot;</i> say the great buildings crowding on the sky. <i>&quot;Who are
+you?&quot;</i>....all the stone and the glass and the walls, the mighty
+syndicate of matter everywhere, surrounded me&mdash;one little, shivering,
+foolish mote of being fighting foolishly for its own little foolish mote
+of identity!</p>
+
+<p><a name="Page_287" id="Page_287"></a>And I do not believe that I was all wrong. New York, like some vast,
+implacable cone of ether, some merciless an&aelig;sthetic, was thrust down
+over me and my breathing, and I still had a kind of left-over prejudice
+that I wanted to be myself, with my own private self-respect, with my
+own private, temporarily finished-off, provisionally complete
+personality. I felt then, and I still feel to-day, that every man, as he
+fights for his breath, must stand out at least part of his time for the
+right of being self-contained. It is, and always will be, one of the
+appalling sights of New York to me&mdash;the spectacle of the helplessness,
+the wistfulness, of all those poor New York people without one another.
+Sometimes the city seems to be a kind of huge monument or idol or shrine
+of crowds. It seems to be a part of the ceaseless crowd action or crowd
+corrosion on the sense of identity in the human spirit that the man who
+lives in crowds should grow more dull and more literal about himself
+every day. He becomes a mere millionth of something. All these other
+people he sees about him hurrying to and fro are mere millionths too. He
+grows more and more obliged to live with a vast bulk of people if he is
+to notice people at all. Unless he sees all the different kinds of
+people and forms of life with his own eye, and feels human beings with
+his hands, as it were, he does not know and sympathize with them. The
+crowd-craving or love of continual city life on the part of many people
+comes to be a sheer lack of imagination, an inability to live in
+qualities instead of quantities in men. To live merely in a city is not
+to know the real flavour of life any more than the daily paper knows
+it&mdash;the daily paper, the huge dull monster of observation, the seer of
+outsides. The whole effect of crowds on the individual man is to
+emphasize scareheads and appearances, advertisements, and the huge
+general showing off. The ride in the train from New Haven to New York is
+the true portrait of a crowd. Crowds of soaps and patent medicines
+straining on trees and signboard out of the gentle fields <a name="Page_288" id="Page_288"></a>toward crowds
+of men, culminating at last in Woodlawn Cemetery, where the marble
+signposts of death flaunt themselves. Oblivion itself is advertised, and
+the end of the show of a show world is placarded on our graves. Men buy
+space in papers for cards, and bits of country scenery by the great
+railroads to put up signboards, and they spend money and make constant
+efforts to advertise that they are alive, and then they build expensive
+monuments to advertise that they are dead....</p>
+
+<p>The same craving for piled-up appearances is brought to bear by crowds
+upon their arts. Even a gentle soul like Paderewski, full of a personal
+and strange beauty that he could lend to everything he touched, finds
+himself swept out of himself at last by the huge undertow of crowds.
+Scarcely a season but his playing has become worn down at the end of it
+into shrieks and hushes. Have I not watched him at the end of a tour,
+when, one audience after the other, those huge Svengalis had hypnotized
+him&mdash;thundering his very subtleties at them, hour after hour, in
+Carnegie Hall? One could only wonder what had happened, sit by
+helplessly, watch the crowd&mdash;thousands of headlong human beings lunging
+their souls and their bodies through the music, weeping, gasping,
+huzzaing, and clapping to one another. After every crash of new
+crescendo, after every precipice of silence, they seemed to be crying,
+&quot;This is Soul! Oh, this is Soul!&quot; The feeling of a vast audience holding
+its breath, no matter why it does it or whether it ought to do it or
+not, seems to have become almost a religious rite of itself. Vistas of
+faces gallery after gallery hanging on a note, two or three thousand
+souls suspended in space all on one tiny little ivory lever at the end
+of one man's forefinger ... dim lights shining on them and soft
+vibrations floating round them ... going to hear Paderewski play at the
+end of his season was going to hear a crowd at a piano singing with its
+own hands and having a kind of orgy with itself. One could only remember
+that <a name="Page_289" id="Page_289"></a>there had been a Paderewski once who hypnotized and possessed his
+audience by being hypnotized and possessed by his own music. One liked
+to remember him&mdash;the Paderewski who was really an artist and who
+performed the function of the artist showering imperiously his own
+visions on the hearts of the people.</p>
+
+<p>And what is true in music one finds still truer in the other arts. One
+keeps coming on it everywhere&mdash;the egotism of cities, the
+self-complacency of the crowds swerving the finer and the truer artists
+from their functions, making them sing in hoarse crowd-voices instead of
+singing in their own and giving us themselves. Nearly all our acting has
+been corroded by crowds. Some of us have been obliged almost to give up
+going to the theatre except to very little ones, and we are wondering if
+churches cannot possibly be made small enough to believe great things,
+or if galleries cannot be arranged with few enough people in them to
+allow us great paintings, or if there will not be an author so well
+known to a few men that he will live forever, or if some newspaper will
+not yet be great enough to advertise that it has a circulation small
+enough to tell the truth.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_290" id="Page_290"></a>CHAPTER IV</h2>
+
+<h3>LETTING THE CROWD HAVE PEOPLE IN IT</h3>
+
+
+<p>So we face the issue.</p>
+
+<p>Nothing beautiful can be accomplished in a crowd civilization, by the
+crowd for the crowd, unless the crowd is beautiful. No man who is
+engaged in looking under the lives about him, who wishes to face the
+facts of these lives as they are lived to-day, will find himself able to
+avoid this last and most important fact in the history of the world&mdash;the
+fact that, whatever it may mean, or whether it is for better or worse,
+the world has staked all that it is and has been, and all that it is
+capable of being, on the one supreme issue, &quot;How can the crowd be made
+beautiful?&quot;</p>
+
+<p>The answer to this question involves two difficulties: (1) A crowd
+cannot make itself beautiful. (2) A crowd will not let any one else make
+it beautiful.</p>
+
+<p>The men who have been on the whole the most eager democrats of
+history&mdash;the real-idealists&mdash;the men who love the crowd and the
+beautiful too, and who can have no honest or human pleasure in either of
+them except as they are being drawn together, are obliged to admit that
+living in a democratic country, a country where politics and &aelig;sthetics
+can no longer be kept apart, is an ordeal that can only be faced a large
+part of the time with heavy hearts. We are obliged to admit that it is a
+country where paintings have little but the Constitution of the United
+States wrought into them; where sculpture is voted and paid for by the
+common people; where music is composed for majorities; where poetry is
+sung to a circulation; where literature itself is scaled <a name="Page_291" id="Page_291"></a>to
+subscription lists; where all the creators of the True and the Beautiful
+and the Good may be seen almost any day tramping the tableland of the
+average man, fed by the average man, allowed to live by the average man,
+plodding along with weary and dusty steps to the average man's
+forgetfulness. And, indeed, it is not the least trait of this same
+average man that he forgets, that he is forgotten, that his slaves are
+forgotten, that the world remembers only those who have been his
+masters.</p>
+
+<p>On the other hand, the literature of finding fault with the average man
+(which is what the larger part of our more ambitious literature really
+is) is not a kind of literature that can do anything to mend matters.
+The art of finding fault with the average man, with the fact that the
+world is made convenient for him, is inferior art because it is helpless
+art. The world is made convenient for the average man because it has to
+be, to get him to live in it; and if the world were not made convenient
+for him, the man of genius would find living with him a great deal more
+uncomfortable than he does. He would not even be allowed the comfort of
+saying how uncomfortable. The world belongs to the average man, and,
+excepting the stars and other things that are too big to belong to him,
+the moment the average man deserves anything better in it or more
+beautiful in it than he is getting, some man of genius rises by his
+side, in spite of him, and claims it for him. Then he slowly claims it
+for himself. The last thing to do, to make the world a good place for
+the average man, would be to make it a world with nothing but average
+men in it. If it is the ideal of democracy that there shall be a slow
+massive lifting, a grading up of all things at once; that whatever is
+highest in the true and the beautiful, and whatever is lowest in them
+shall be graded down and graded up to the middle height of human life,
+where the greatest numbers shall make their home and live upon it; if
+the ideal of democracy is tableland&mdash;that is&mdash;mountains for
+every<a name="Page_292" id="Page_292"></a>body&mdash;a few mountains must be kept on hand to make tableland out
+of.</p>
+
+<p>Two solutions, then, of a crowd civilization&mdash;having the extraordinary
+men crowded out of it as a convenience to the average ones, and having
+the average men crowded out of it as a convenience to the extraordinary
+ones&mdash;are equally impracticable.</p>
+
+<p>This brings us to the horns of our dilemma. If the crowd cannot be made
+beautiful by itself, and if the crowd will not allow itself to be made
+beautiful by any one else, the crowd can only be made beautiful by a man
+who lives so great a life in it that he can make a crowd beautiful
+whether it allows him to or not.</p>
+
+<p>When this man is born to us and looks out on the conditions around him,
+he will find that to be born in a crowd civilization is to be born in a
+civilization, first, in which every man can do as he pleases; second, in
+which nobody does. Every man is given by the Government absolute
+freedom; and when it has given him absolute freedom the Government says
+to him, &quot;Now if you can get enough other men, with their absolute
+freedom, to put their absolute freedom with your absolute freedom, you
+can use your absolute freedom in any way you want.&quot; Democracy, seeking
+to free a man from being a slave to one master, has simply increased the
+number of masters a man shall have. He is hemmed in with crowds of
+masters. He cannot see his master's huge amorphous face. He cannot go to
+his master and reason with him. He cannot even plead with him. You can
+cry your heart out to one of these modern ballot-boxes. You have but one
+ballot. They will not count tears. The ultimate question in a crowd
+civilization becomes, not &quot;What does a thing mean?&quot; or &quot;What is it
+worth?&quot; but &quot;How much is there of it?&quot; &quot;If thou art a great man,&quot; says
+civilization, &quot;get thou a crowd for thy greatness. Then come with thy
+crowd and we will deal with thee. It shall be even as thou wilt.&quot; <a name="Page_293" id="Page_293"></a>The
+pressure has become so great, as is obvious on every side, that men who
+are of small or ordinary calibre can only be more pressed by it. They
+are pressed smaller and smaller&mdash;the more they are civilized, the
+smaller they are pressed; and we are being daily brought face to face
+with the fact that the one solution a crowd civilization can have for
+the evil of being a crowd civilization is the man in the crowd who can
+withstand the pressure of the crowd; that is to say, the one solution of
+a crowd civilization is the great-man solution&mdash;a solution which is none
+the less true because by name, at least, it leaves most of us out or
+because it is so familiar that we have forgotten it. The one method by
+which a crowd can be freed and can be made to realize itself is the
+great-man method&mdash;the method of crucifying and worshipping great men,
+until by crucifying and worshipping great men enough, inch by inch, and
+era by era, it is lifted to greatness itself.</p>
+
+<p>Not very many years ago, certain great and good men, who, at the cost of
+infinite pains, were standing at the time on a safe and lofty rock
+protected from the fury of their kind by the fury of the sea, contrived
+to say to the older nations of the earth, &quot;All men are created equal.&quot;
+It is a thing to be borne in mind, that if these men, who declared that
+all men were created equal, had not been some several hundred per cent.
+better men than the men they said they were created equal to, it would
+not have made any difference to us or to any one else whether they had
+said that all men were created equal or not, or whether the Republic had
+ever been started or not, in which every man, for hundreds of years,
+should look up to these men and worship them as the kind of men that
+every man in America was free to try to be equal to. A civilization by
+numbers, a crowd civilization, if it had not been started by heroes,
+could never have been started at all. Shall this civilization attempt to
+live by the crowd principle, without men in it who are living by the
+hero principle? On our <a name="Page_294" id="Page_294"></a>answer to this question hangs the question
+whether this civilization, with all its crowds, shall stand or fall
+among the civilizations of the earth. The main difference between the
+heroes of Plymouth Rock, the heroes who proclaimed freedom in 1776, and
+the heroes who must contrive to proclaim freedom now, is that tyranny
+now is crowding around the Rock, and climbing up on the Rock,
+eighty-seven million strong, and that tyranny then was a half-idiot king
+three thousand miles away.</p>
+
+<hr />
+
+<p>We know or think we know, some of us&mdash;at least we have taken a certain
+joy in working it out in our minds, and live with it every day&mdash;how
+people in crowds are going to be beautiful by and by.</p>
+
+<p>The difficulty of being beautiful now, I have tried to express. It seems
+better to express, if possible, what a difficulty is before trying to
+meet it.</p>
+
+<p>And now we would like to try to meet it. How can we determine what is
+the most practical and natural way for crowds of people to try to be
+beautiful now?</p>
+
+<p>It would seem to be a matter of crowd psychology, of crowd technique,
+and of determining how human nature works.</p>
+
+<p>All thoughtful people are agreed as to the aim.</p>
+
+<p>Everything turns on the method.</p>
+
+<p>In the following chapters we will try to consider the technique of being
+beautiful in crowds.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_295" id="Page_295"></a>BOOK FOUR</h2>
+
+<h3>CROWDS AND HEROES</h3>
+
+
+<p>TO WALT WHITMAN</p>
+
+<div class="poem"><div class="stanza"><i>
+<span>&quot;And I saw the free souls of poets,<br /></span>
+<span>The loftiest bards of all ages strode before me<br /></span>
+<span>Strange large men, long unwaked, undisclosed, were disclosed to me<br /></span>
+<span>... O my rapt verse, my call, mock me not!<br /></span>
+<span>... I will not be outfaced by irrational things,<br /></span>
+<span>I will penetrate what is sarcastic upon me,<br /></span>
+<span>I will make cities and civilizations defer to me<br /></span>
+<span>This is what I have learnt from America&mdash;<br /></span></i>
+</div><div class="stanza"><i>
+<span>I will confront these shows of the day and night<br /></span>
+<span>I will know if I am to be less than they,<br /></span>
+<span>I will see if I am not as majestic as they,<br /></span>
+<span>I will see if I am not as subtle and real as they,<br /></span>
+<span>I will see if I have no meaning while the houses and<br /></span>
+<span class="i4">ships have meaning,<br /></span></i>
+</div><div class="stanza"><i>
+<span>... I am for those that have never been mastered,<br /></span>
+<span>For men and women whose tempers have never been mastered,<br /></span>
+<span>For those whom laws, theories, conventions can never master.<br /></span></i>
+</div><div class="stanza"><i>
+<span>I am for those who walk abreast of the whole earth<br /></span>
+<span>Who inaugurate one to inaugurate all.&quot;<br /></span></i>
+</div></div>
+
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_296" id="Page_296"></a><a name="Page_297" id="Page_297"></a>CHAPTER I</h2>
+
+<h3>THE SOCIALIST AND THE HERO</h3>
+
+
+<p>I was spending a little time not long ago with a man of singularly
+devoted and noble spirit who had dedicated his life and his fortune to
+the Socialist movement. We had had several talks before, and always with
+a little flurry at first of hopefulness toward one another's ideas. We
+both felt that the other, for a mere Socialist or for a mere
+Individualist, was really rather reasonable. We admitted great tracts of
+things to one another, and we always felt as if by this one next
+argument, perchance, or by one further illustration, we would convince
+the other and rescue him like a brand from the burning.</p>
+
+<p>The last time I saw him he started in at once at the station as we
+climbed up into the car by telling me what he was doing. He was studying
+up the heroes of the American Revolution, and was writing something to
+show that they were not really heroes after all. All manner of things
+were the matter with them. They had always troubled him, he said. He
+knew there was something wrong, and he was glad to have the matter
+settled. He said he did not, and never had believed in heroes, and
+thought they did a great deal of harm&mdash;even dead ones. Heroes, he said,
+always deceived the people. They kept people from seeing that nothing
+could be done in our modern society by any one man. Only crowds could do
+things, he intimated&mdash;each man, like one little wave on the world,
+wavering up to the shore and dying away.</p>
+
+<p>As the evening wore on our conversation became more concrete, and I
+began to drag in, of course, every now and then, naturally, an inspired
+or semi-inspired millionaire or so.</p>
+
+<p><a name="Page_298" id="Page_298"></a>I cannot say that these gentlemen were received with enthusiasm.</p>
+
+<p>Finally, I turned on him. &quot;What is it that makes you so angry (and
+nearly all the Socialists) every time you hear something good, something
+you cannot deny is good, about a successful business man? If I brought a
+row of inspired millionaires, say ten or twelve of them one after the
+other, into your library this minute, you would get hotter and hotter
+with every one, wouldn't you? You would scarcely speak to me.&quot;</p>
+
+<p>&mdash;&mdash; intimated that he was afraid I was deceived; he was afraid that I
+was going about deceiving other people about its being possible for mere
+individual men to be good; he was afraid I was doing a great deal of
+damage.</p>
+
+<p>He then confided to me that not so very long ago he dropped in one
+Monday morning into his guest-chamber just after his guest had gone and
+found a copy of &quot;Inspired Millionaires,&quot; which his guest had obviously
+been reading over Sunday, lying on the little reading-table at the head
+of the bed.</p>
+
+<p>He said that he took the book back to his library, took out two or three
+encyclop&aelig;dias from the shelf in the corner, put my inspired millionaires
+in behind them, put the encyclop&aelig;dias back, and that they had been there
+to this day.</p>
+
+<p>With this very generous and kindly introduction we went on to a frank
+talk on the general attitude of Socialists toward the instinct of
+hero-worship in human nature.</p>
+
+<p>A Socialist had said only a few days before, speaking of a certain
+municipal movement in which the people were interested, that he thought
+it really had a very good chance to succeed &quot;if only the heroes could be
+staved off a little longer.&quot; He deprecated the almost incurable idea
+people seemed to have that nothing could ever be done in this world
+without being all mixed up with heroes.</p>
+
+<p>My mind kept recurring in a perplexed way to this remark for a few days
+after I had heard it, and I soon came on the fol<a name="Page_299" id="Page_299"></a>lowing letter from a
+prominent Socialist which had been read at a dinner the night before:</p>
+
+<blockquote><p>&quot;I am glad to join with others of my comrades in conveying
+ greetings to Comrade Cahan on the occasion of the fiftieth
+ anniversary of his birth and in recognition of the eminent
+ services that he has rendered in the Socialist movement.</p>
+
+<p> &quot;Yet my gladness is not untinged with a certain note of
+ apprehension lest in expressing so conspicuously our esteem of
+ an honoured comrade we obscure the broader scene which, if
+ equally illumined, would disclose tens of thousands of other
+ comrades, labouring with equal devotion, and each no less
+ worthy of praise....</p>
+
+<p> &quot;In our rejoicing over the services of Comrade Cahan let us
+ not forget that the facilities that he and that each of us
+ enjoy are the products of thousands of other men and women,
+ and sometimes of children too.</p>
+
+<p> &quot;In our rejoicing let us recall that we cannot safely assume
+ that any comrade's services to the movement have been greater
+ than the movement's services to him; that we are but
+ fellow-workers together, deriving help and perhaps inspiration
+ one from another and each from all.</p>
+
+<p> &quot;In our rejoicing let us place the emphasis rather upon the
+ services of the many to each, than upon the services of any
+ one of the many.&quot;</p></blockquote>
+
+<p>I have not quoted from this letter because I disagree with the idea in
+it. I am ready to admit that though the idea is a somewhat dampening one
+perhaps for a banquet, that it is true and important.</p>
+
+<p>What I object to in the letter is the Fear in it.</p>
+
+<p>In spite of the fineness and truth of the motive that lies, I know,
+underneath every line, the letter is baleful, sinister, and weary.</p>
+
+<p>I accuse the letter of being, in a kind of nobly sick way, visionary,
+unpractical, and socially destructive.</p>
+
+<p><a name="Page_300" id="Page_300"></a>I would heartily agree with the writer of the letter about the quality
+of many heroes, possibly about most heroes. I would agree in a large
+measure that the heroes the crowds choose are the wrong ones.</p>
+
+<p>But there is a great difference between his belief and mine as to our
+practical working policy in getting the things for crowds that we both
+want for them. It seems to me that he does not believe in crowds. He is
+filled with fear that they would select the wrong heroes. He says they
+must not have heroes, or must be allowed as few as possible.</p>
+
+<p>I believe in crowds, and I believe that the more they have the
+hero-habit, the more heroes they have to compare and select from, the
+finer, longer, and truer heroes they will select, the more deeply,
+truly, and concretely the crowds will think, and the more nobly they
+will express themselves.</p>
+
+<p>But the great argument for the hero as a social method is that the crowd
+in a clumsy, wistful way, deep down in its heart, in the long run, loves
+the beautiful. Appealing to the crowd's ideal of the beautiful in
+conduct, its sense of the heroic, or semi-heroic, is the only practical,
+hard-headed understanding way of getting out of the crowd, for the
+crowd, what the crowd wants.</p>
+
+<p>I saw the other day in Boston several thousand schoolboys in the street
+keeping step. It was a band that held them together. A band is a
+practical thing.</p>
+
+<p>Is it not about time, in our dreary, drab, listless procession of
+economics, stringing helplessly across the world, that we have a band of
+music? What economics needs now is a march.</p>
+
+<p>We have to-day a thousand men who can tell people what to do where we
+have one who can touch the music, the dance, the hurrah, the cry, the
+worship in them, and make them want to do something. The hero is the man
+who makes people want to do something, and strangely and subtly, all
+through the blood, while they watch him, he makes them believe they can.</p>
+
+<p>It is socially destructive to throw away the overpowering instinct of
+human nature which we have called hero-worship.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_301" id="Page_301"></a>CHAPTER II</h2>
+
+<h3>THE CROWD AND THE HERO</h3>
+
+
+<p>But it is not only socially destructive. It is dumb and helpless for
+crowds to try to get on without heroes. Big events and big men are crowd
+expressions. Heroes, World Fairs, and Titanic disasters are crowd words,
+the crowd's way of seeing and saying things.</p>
+
+<p>Crowds think in great men, or they think in simple, big, broadly drawn
+events, or words of one syllable, like coal strikes.</p>
+
+<p>A whole world works through to an entirely new idea, the idea that
+England is not necessarily impregnable, in the Boer war. And we see
+England, by way of South Africa, searching her own heart. The Meat
+Trust, by raising prices for a few trial weeks, makes half a nation
+think its way over into vegetarianism or semi-vegetarianism.</p>
+
+<p>In the American war with Spain modern thought attacked the last pathetic
+citadel in modern life of polite illusion, of lie-poetry, and in that
+one little flash of war between the Spain spirit and the American
+spirit, in our modern world, the nations got their final and conclusive
+sense of what the Spanish civilization really was, of the old Don
+Quixote thinking, of the delightful, brave, courtly blindness, of the
+world's last stronghold of pomposity, of vague, empty prettiness, of
+talking grand and shooting crooked.</p>
+
+<p>Japan and Russia fight with guns, but the real fight is not between
+their guns, but between two great national conceptions of human life.
+Like two vast national searchlights we saw them turned on each other,
+two huge, grim, naked civilizations, and now in an awful light and roar,
+and now in stately <a name="Page_302" id="Page_302"></a>sudden silence, while we all looked on, all
+breathless and concentrated, we saw them, as on some strange vast stage
+of the world, all lit up, exposed, penetrated by the minds of men
+forever. While they fought before us we saw the last two thousand years
+flash up once more and fade away, and then the next two thousand years
+on its slide, with one click before our faces was fastened into place.</p>
+
+<p>Men see great spiritual conceptions or ideals for a world when the great
+ideals are dramatized, when they stalk out before us, are acted out
+before our eyes by mighty nations. Before the stage we sit silently and
+think and watch the ideals of a world, the souls of the nations
+struggling together, and as we watch we discover our souls for
+ourselves, we define our ideals for ourselves. We make up our minds. We
+see what we want. We begin to live.</p>
+
+<p>I have come to believe that the hero, in the same way, is the common
+man's desire and prayer writ large. It is his way of keeping it
+refreshed before him so that he sees it, recalls it, suns himself in it,
+lifts up his life to it, every day.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_303" id="Page_303"></a>CHAPTER III</h2>
+
+<h3>THE CROWD AND THE AVERAGE PERSON</h3>
+
+
+<p>To state still further my difference with the typical Socialist point of
+view, as expressed in the letter from which I have quoted, I am obliged
+to confess that I not only believe in having heroes on behalf of crowds,
+but in having as a regular method of democracy little crowds of heroes,
+or an aristocracy. In other words, I am a democrat. I believe that
+crowds can produce, and are bound to produce by a natural crowd-process,
+a real aristocracy&mdash;an aristocracy which will be truly aristocratic and
+noble in spirit and action, and which will express the best ideas in the
+best way that a crowd can have.</p>
+
+<p>The main business of a democracy is to find out which these people are
+in it and put them where they will represent it. The trouble seems to
+have been in democracies so far, that we find out who these people are a
+generation too late. The great and rare moments of history have been
+those in which we have found out who they were in time, as when we found
+in America Abraham Lincoln, an unaristocratic-looking and ungainly man,
+and saw suddenly that he was the first gentleman in the United States.</p>
+
+<p>The next great task of democracy is to determine the best means it can
+of finding out who its aristocrats are, its all-men, and determining who
+they are in time, men who have vision, courage, individuality,
+imagination enough to face real things, and to know real people, and to
+put real things and real people together.</p>
+
+<p>It is what an aristocracy in a democratic form of government is for, to
+furnish imagination to crowds. A real aristocracy is the only
+clear-headed, practical means a great nation can have <a name="Page_304" id="Page_304"></a>of distributing,
+classifying, and digesting and evoking hordes of men and women. People
+do not have imagination in hordes, and imagination is latent and
+unorganized in masses of people. The crowd problem is the problem of
+having leaders who can fertilize the imagination and organize the will
+of crowds. Nothing but worship or great desire has ever been able to
+focus a crowd, and only the great man, rich and various in his elements,
+abounding, great as the crowd is great, can ever hope to do it.</p>
+
+<p>Every man in a crowd knows that he is or is in danger of being a mere
+Me-man, or a mere class-man, and he knows that his neighbour is, and he
+wishes to be in a world that is saved from his own mere me-ness and his
+own mere classness. His hero-worship is his way of worshipping his
+larger self. He communes with his possible or completed self, his self
+of the best moments in the official great man or crowd man.</p>
+
+<p>The average man in a crowd does not want to be an average man, and the
+last thing he wants is to have an average man to represent him. He wants
+a man to represent him as he would like to be.</p>
+
+<p>He cannot express himself&mdash;his best self, in the State, to all the
+others in the State, without a lifted-up man or crowd man to do it.</p>
+
+<p>It is as if he said&mdash;as if the average man said, &quot;I want a certain sort
+of world, I want to be able to point to a man, to a particular man, and
+say, as I look at him and ask others to look at him, 'This is the sort
+of world I want.'&quot;</p>
+
+<p>Then everybody knows.</p>
+
+<p>The great world that lies in all men's hearts is expressed in miniature,
+in the great man.</p>
+
+<p>Crowds speak in heroes.</p>
+
+<hr />
+
+<p>I have often heard Socialists wondering among themselves why a movement
+that had so many fine insights and so many noble motives behind it had
+produced so few artists.</p>
+
+<p><a name="Page_305" id="Page_305"></a>It has seemed to me that it might be because Socialists as a class,
+speaking roughly, are generalizers. They do not see vividly and deeply
+the universal in the particular, the universal in the individual, the
+national in the local. They are convinced by counting, and are moved by
+masses, and are prone to overlook the Spirit of the Little, the
+immensity of the seed and of the individual. They are prone to look past
+the next single thing to be done. They look past the next single man to
+be fulfilled.</p>
+
+<p>They feel a bit superior to Individualists for the way they have of
+seeing the universal in the particular, and of being picturesque and
+personal.</p>
+
+<p>Socialists are not picturesque and personal. They do not think in
+pictures.</p>
+
+<p>Then they wonder why they do not make more headway.</p>
+
+<p>Crowds and great men and children think in pictures.</p>
+
+<p>A hero pictures greatness to them. Then they want it for themselves.</p>
+
+<p>From the practical, political point of view of getting things for
+crowds, perhaps the trouble lies, not in our common popular idea of
+having heroes, but in the heroes. And perhaps the cure lies not in
+abolishing heroes, but in making our heroes move on and in insisting on
+more and better ones.</p>
+
+<p>Any man who looks may watch the crowd to-day making its heroes move on.</p>
+
+<p>If they do not move on, the crowd picks up the next hero at hand who is
+moving&mdash;and drops them.</p>
+
+<p>One can watch in every civilized country to-day crowds picking up
+heroes, comparing, sorting, selecting, seeing the ones that wear the
+longest, and one by one taking the old ones down.</p>
+
+<p>The crowd takes a hero up in its huge rough hand, gazes through him at
+the world, sees what it wants through him. Then it takes up another, and
+then another.</p>
+
+<p>Heroes are crowd spy-glasses.</p>
+
+<p>Pierpont Morgan and Tom Mann for example.</p>
+
+<p>Pierpont Morgan is a typical American business man raised to the <sup>n</sup>th<a name="Page_306" id="Page_306"></a>
+or hero power.</p>
+
+<p>The crowd thinks it is interesting to take up Pierpont Morgan, the Tom
+Mann of the banks. It will see what it wants, through him.</p>
+
+<p>And the crowd thinks it is interesting to take up Tom Mann, too, the
+Pierpont Morgan of the Trades Unions. It will see what it wants, through
+him.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_307" id="Page_307"></a>CHAPTER IV</h2>
+
+<h3>THE CROWD AND PIERPONT MORGAN</h3>
+
+
+<p>One keeps turning back every now and then, in reading the &quot;Life of
+Pierpont Morgan,&quot; to the portrait which Carl Hovey has placed at the
+beginning of the book. If one were to look at the portrait long enough,
+one would not need to read the book. The portrait puts into a few square
+inches of space what Mr. Hovey takes half an acre of paper for. And all
+that he really does on the half-acre of paper is to bring back to one
+again and again that set and focused look one sees in Mr. Morgan's
+eyes&mdash;the remoteness, the silence, the amazing, dogged, implacable
+concentration, and, when all is said, a certain terrible, inexplicable
+blindness.</p>
+
+<p>The blindness keeps one looking again. One cannot quite believe it. The
+portrait has something so strong, so almost noble and commanding, about
+it that one cannot but stand back with one's little judgments and give
+the man who can hurl together out of the bewilderment of the world a
+personality like this, and fix it here&mdash;all in one small human face&mdash;the
+benefit of the doubt. This is the way the crowd has always taken
+Pierpont Morgan at first. The bare spectacle of a man so magnificently
+set, so imperiously preoccupied, silences our judgments. It seems as if,
+of course, he must be seeing things&mdash;things that we and others possibly
+do not and cannot see. The blindness in the eyes is so complete and set
+in such a full array that it acts at first on one almost like a kind of
+vision. The eyes hold themselves like pictures of eyes, like little
+walls, as if real eyes were in behind them. One wonders if there is any
+one who could ever manage to break through them, fleck up little
+<a name="Page_308" id="Page_308"></a>ordinary human things&mdash;personality, for instance, atmosphere, or
+light&mdash;against them. If Shakespeare, whose folios he has, and Keats,
+whose &quot;Endymion&quot; he owns, or Milton, whose &quot;Paradise Lost&quot; he keeps in
+his safe, were all to assail him at once, were to bear down upon that
+set look in Pierpont Morgan's eyes&mdash;try to get them to turn one side a
+second and notice that they&mdash;Shakespeare and Milton and Keats&mdash;were
+there, there would not be a flicker or shadow of movement. They are eyes
+that are set like jaws, like magnificent spiritual muscles, on
+Something. Neither do they reveal light or receive it.</p>
+
+<hr />
+
+<p>It will be some time before the crowd will find it possible to hand in
+an account and render a full estimate of the value of the service that
+Pierpont Morgan has rendered to our modern world; but the service has
+been for the most part rendered now and while the world, in its mingled
+dismay and gratitude at the way he has hammered it together, is
+distributing its praise and blame, there are some of us who would like
+to step one side a little and think quietly, if we may, not about what
+Pierpont Morgan has done, which we admit duly, but about the blindness
+in his eyes. It is Pierpont Morgan's blindness that interests the crowd
+more than anything else about him interests them now. It is his
+blindness&mdash;and the chance to find out just what it is that is making
+people read his book. His blindness (if we can fix just what it is) is
+the thing that we are going to make our next Pierpont Morgan out of. The
+next Pierpont Morgan&mdash;the one the crowd is getting ready now&mdash;will be
+made out of the things that this Pierpont Morgan did not see. What are
+these things? We have been looking for the things in Carl Hovey's book,
+peering in between the lines on every page, and turning up his
+adjectives and looking under them, his adverbs and qualifications, his
+shrewdness and carefulness for the things that Pierpont Morgan did not
+see. Pierpont Morgan himself would not have tried to hide them, and
+neither has his biog<a name="Page_309" id="Page_309"></a>rapher. His whole book breathes throughout with a
+just-mindedness, a spirit of truth, a necessary and inevitable honesty,
+which of itself is not the least testimony to the essential validity and
+soundness of Morgan's career. Pierpont Morgan's attitude toward his
+biography (if, in spite of his reticence, it became one of the
+necessities&mdash;even one of the industrial necessities, of the world that
+he should have one) was probably a good deal the attitude of Walt
+Whitman when he told Traubel, &quot;Whatever you do with me, don't prettify
+me&quot;; and if there were things in Mr. Morgan's career which he
+imperturbably failed to see, Mr. Morgan himself would be the last man
+not to try to help people to find out what they are. But living has been
+to Mr. Morgan as it is to us (as I write these lines he is seventy-four
+years old) a serious, bottomless business. He does not know which the
+things are he has not seen. His eyes are magnificently set. They cannot
+help us. We must do our own looking.</p>
+
+<hr />
+
+<p>If I were called upon to speak very quickly and without warning; if any
+one suddenly expected me in my first sentence to hit the bull's-eye of
+Mr. Morgan's blindness, I think I would try socialism. When the Emperor
+William was giving himself the treat of talking with the man who runs,
+or is supposed to run, the economics of a world, he found that he was
+talking with a man who had not noticed socialism yet, and who was not
+interested in it. Most people would probably have said that Morgan was
+not interested in socialism enough; but there are very few people who
+would not be as surprised as Emperor William was to know that he,
+Pierpont Morgan, was not informed about the greatest and, to some of us,
+the most threatening, omnipresent, and significant spectre in modern
+industrial life.</p>
+
+<p>But when one thinks of it, and, when more particularly, one looks again
+at that set look in his eyes, I cannot see how it could possibly have
+been otherwise. If Morgan's eyes had <a name="Page_310" id="Page_310"></a>suddenly begun seeing all sorts of
+human things&mdash;the bewildering welter of the individual minds, the
+tragedy of the individual interests around him; if he had lost his
+imperious sense of a whole&mdash;had tried to potter over and piece together,
+like the good people and the wonderers, the innumerable entangled wires
+of the world, his eyes might have been filled perhaps with the beautiful
+and helpless light of the philosophers, with the fire of the prophets,
+or with the gentle paralysis of the poets, but he never would have had
+the courage to do the great work of his life&mdash;to turn down forever those
+iron shutters on his eyes and smite a world together.</p>
+
+<p>There was one thing this poor, dizzied, scattered planet needed. With
+its quarrelling and its peevish industries, its sick poets and its tired
+religions, the one thing this planet needed was a Blow; it needed a man
+that could hammer it together. To find fault with this man for not being
+a seer, or to feel superior to him for not being an idealist, or to
+heckle him for not being a sociologist, when here he was all the time
+with this mighty frenzy or heat in him that could melt down the chaos of
+a world while we looked, weld it to his will, and then lift his arm and
+smite it, though all men said him nay&mdash;back into a world again&mdash;to
+heckle over this man's not being a complete sociologist or professor is
+not worthy of thoughtful and manful men.</p>
+
+<p>I cannot express it, but I can only declare, living as I do in a day
+like this, that to me there is a kind of colossal naked poetry in what
+Pierpont Morgan has done which I cannot but acknowledge with gratitude
+and hope. Though there be in it, as in all massive things, a brutality
+perhaps like that of the moving glaciers, like the making and boiling of
+coal in the earth, like death, like childbirth, like the impersonality
+of the sea, my imagination can never get past a kind of elemental,
+almost heathen poetry or heathen-god poetry in Pierpont Morgan's Blow or
+shock upon our world. There may be reason to doubt as to whether it is
+to be called a heaven-poetry or a hell-poetry&mdash;<a name="Page_311" id="Page_311"></a>something so gaunt and
+simple is there about it; but here we are with all our machines around
+us, with our young, rough, fresh nations in the act of starting a great
+civilization once more on this old and gentle earth, and I can only say
+that poetry (though it be new, or different, or even a little terrible)
+is the one thing that now, or in any other age, men begin great
+civilizations with.</p>
+
+<hr />
+
+<p>I have tried to express the spirit of what Morgan's genius seized
+unconsciously by the grim, resistless will of his age, has wrought into
+his career.</p>
+
+<p>But in the background of my mind as I see Pierpont Morgan, there is
+always the man who will take his place, and if I did not see the man
+coming, and coming rapidly, who is to take Mr. Morgan's place, I admit
+that Mr. Morgan himself would be a failure, a disaster, a closed wall at
+the end of the world.</p>
+
+<p>No one man will take Mr. Morgan's place, but the typical man in the
+group of men that will take his place will justify Mr. Morgan's work, by
+taking this world in his hand and riveting his vision on where Morgan's
+vision leaves off. As Morgan has fused railroads, iron, coal,
+steamships, seas, and cities, the next industrial genius shall fuse the
+spirits and the wills of men. The Individualists and the Socialists, the
+aristocracies and democracies, the capitalists and the labourers shall
+be welded together, shall be fused and transfused by the next Morgan
+into their ultimate, inevitable, inextricable, mutual interests.</p>
+
+<p>The chief characteristic of the new industrial leader is coming to be
+social imagination or the power of seeing the larger industrial values
+in human gifts and efficiencies, the more human and intellectual
+energies of workmen, the market value of their spirits, their
+imaginations, and their good-will. The underpinning and Morganizing work
+has been done; the power of instant decision which Mr. Morgan has had,
+has been very often based on a lack of imagination about the things that
+got in his <a name="Page_312" id="Page_312"></a>way; but the things that get in the way now, the big,
+little-looking things&mdash;are the things on which the new and inspired
+millionaires' imagination will find its skill and accumulate its power.
+It is men's spirits that are now in the way; they have been piling up
+and accumulating under Morgan's r&eacute;gime long enough, and it is now their
+turn. Perhaps men's spirits have always been beyond Mr. Morgan, and
+perhaps his imagination has been worked largely as a kind of cerebellum
+imagination: it is a kind of imagination that sees related and
+articulated the physical body of things, the grip on the material tools,
+on the gigantic limbs of a world. The man who succeeds Mr. Morgan, and
+for whom Mr. Morgan has made the world ready, is the man who has his
+imagination in the upper part of his brain, and instead of doing things
+by not seeing, and by not being seen, he will swing a light. He will be
+himself in his own personality, a little of the nature of a searchlight,
+and he will work the way a searchlight works, and will have his will
+with things by seeing and lighting, by X-raying his way through them and
+not by a kind of colossal world-butting, which is Morgan's way, both
+eyes imperiously, implacably shut, his whole being all bent, all crowded
+into his vast machine of men, his huge will lifted ... and excavating
+blindly, furiously, as through some groping force he knew not, great
+sub-cellars for a new heaven and new earth.</p>
+
+<p>The Crowd gets its heroes one at a time. Heroes are the Crowd's tools.
+Some are dredges, some are telescopes. The Crowd, by a kind of
+instinct&mdash;an oversoul or undersoul of which it knows not until
+afterward, takes up each tool gropingly&mdash;sometimes even against its will
+and against its conscience, uses it and drops it.</p>
+
+<p>Then it sees why, suddenly, it has used it.</p>
+
+<p>Then God hands it Another One.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_313" id="Page_313"></a>CHAPTER V</h2>
+
+<h3>THE CROWD AND TOM MANN</h3>
+
+
+<p>I dropped into the London Opera House the other night to see Tom Mann
+(the English Bill Heywood), another hero or crowd spy-glass that people
+have taken up awhile&mdash;thousands of them&mdash;to see through to what they
+really want. I wanted to hear him speak, and see, if I could, why the
+crowd had taken him up, and what it was they were seeing through him.</p>
+
+<p>I am apt to take a dead set at liking a man I do not agree with, if I
+can. It gives one a better start in understanding him and in not
+agreeing with him to some purpose.</p>
+
+<p>But it was not necessary to try to like Tom Mann or to make arrangements
+for being fair to him. He came up on the platform (it was at Mr.
+Hyndmann's Socialist rally) in that fine manly glow of his of having
+just come out of jail (and a jail, whatever else may be said about it,
+is certainly a fine taking place to come out of&mdash;to blossom up out of,
+like a night-blooming cereus before a vast, lighted-up, uproarious
+audience). It is wonderful how becoming a jail is to some people! Had I
+not seen Mrs. Pethick Lawrence with the flush of Old Bailey on her cheek
+only a little while before in Albert Hall?</p>
+
+<p>If Tom Mann had had, like Elisha, that night, a fiery chariot at his
+disposal, and had come down, landed plump out of heaven on his audience,
+he could not have done half as well with it as he did with that little
+gray, modest, demure Salford Jail the kind Home Secretary gave him.</p>
+
+<p>He tucked the jail under his arm, stood there silently <a name="Page_314" id="Page_314"></a>before us in a
+blaze of light. Everybody clapped for five minutes.</p>
+
+<p>Then he waved the air into silence and began to speak. I found I had
+come to hear a simple-minded, thoughtless, whole-hearted, noisy,
+self-deceived, hopelessly sincere person. He was a mere huge pulse or
+muscle of a man. All we could do was to watch him up there on the
+platform (it was all so simple!) taking up the world before everybody in
+his big hands and whacking on it with a great rapping and sounding
+before us all, as if it were Tommy's own little drum mother gave him. He
+stood there for some fifteen minutes, I should think, making it&mdash;making
+the whole world rat-a-tat-tat to his music, to Tommy's own music, as if
+it were the music of the spheres.</p>
+
+<p>Mr. Mann's gospel of hope for mankind seemed to be to have all the
+workers of the world all at once refuse to work. Have the workers starve
+and silence a planet, and take over and confiscate the properties and
+plants of capital, dismiss the employers of all nations and run the
+earth themselves.</p>
+
+
+<hr />
+
+
+<p>I sat in silence. The audience about me broke out into wild, happy
+appreciation.</p>
+
+<p>It acted as if it had been in the presence of a vision. It was as if,
+while they sat there before Tom Mann, they had seen being made, being
+hammered out before them, a new world.</p>
+
+<p>I rubbed my eyes.</p>
+
+<p>It seemed to me precisely like the old one. And all the trouble for
+nothing. All the disaster, the proposed starvation, and panic for
+nothing.</p>
+
+<p>There was one single possible difference in it.</p>
+
+<p>We had had before, Pierpont Morgan, the Tom Mann of the banks, riding
+astride the planet, riding it out with us&mdash;with all the rest of us
+helpless on it, holding on for dear life, riding out into the
+Blackness.</p>
+
+<p><a name="Page_315" id="Page_315"></a>And now we were having instead, Tom Mann, the Pierpont Morgan of the
+Trades Unions, riding astride the planet, riding it out with us, with
+all the rest of us helpless on it, holding on for dear life, riding out
+into the Blackness.</p>
+
+<p>Of course Pierpont Morgan and Tom Mann are both very useful as crowd
+spy-glasses for us all to see what we want through.</p>
+
+<p>But is this what we want?</p>
+
+<p>Is it worth while to us, to the crowd, to all classes of us, to have our
+world turned upside down so that we can be bullied on it by one set of
+men instead of being bullied on it by another?</p>
+
+<p>This is the thing that the Crowd, as it takes up one hero after the
+other, and looks at the world through him, is seeing next.</p>
+
+<p>Some of us have seen sooner than the others. But we are nearly all of us
+seeing to-day. We have stood by now these many years through strikes and
+rumours of strikes, and we have watched the railway hold-ups, the
+Lawrence Mill strike, and the great English coal strike. We have seen,
+in a kind of dumb, hopeful astonishment, everybody about us piling into
+the fray, some fighting for the rights of labour and some for the rights
+of capital, and we have kept wondering if possibly a little something
+could not be done before long, possibly next year, in behalf of the
+huge, battered, helpless Public, that dear amorphous old ladylike Person
+doddering along the Main Street of the World, now being knocked down by
+one side and now by the other. It has almost looked, some days, as if
+both sides in the quarrel&mdash;Capital and Labour, really thought that the
+Public ought not to expect to be allowed to be out in the streets at
+all. Both sides in the contest are so sure they are right, and feel so
+noble and Christian, that we know they will take care of themselves; but
+the poor old Lady!&mdash;some of us wonder, in the turmoil of Civilization
+and the scuffle of Christianity, what is to become of Her.</p>
+
+<p><a name="Page_316" id="Page_316"></a>Is it not about time that somebody appeared very soon now who will make
+a stand once and for all in behalf of this Dear Old Lady-Like Person?</p>
+
+<p>Is it really true that no one has noticed Her and is really going to
+stand up for Her&mdash;for the old gentle-hearted Planet as a Whole?</p>
+
+<p>We have our Tom Mann for the workers, and we have the Daily
+Newspaper&mdash;the Tom Mann of Capital, but where is our Tom Mann for
+Everybody? Where is the man who shall come boldly out to Her, into the
+great crowded highway, where the bullies of wealth have tripped up her
+feet, and the bullies of poverty have thrown mud in her face, where all
+the little mean herds or classes one after the other hold Her up&mdash;the
+scorners, and haters, and cowards, and fearers for themselves, fighting
+as cowards always have to fight, in herds ... where is the man who is
+going to climb up alone before the bullies of wealth and the bullies of
+poverty, take his stand against them all&mdash;against both sides, and dare
+them to touch the dear helpless old Lady again?</p>
+
+<p>When this man arises&mdash;this Tom Mann for Everybody&mdash;whether he slips up
+into immortality out of the crowd at his feet, and stands up against
+them in overalls or in a silk hat, he will take his stand in history as
+a man beside whom Napoleon and Alexander the Great will look as toys in
+the childhood of the world.</p>
+
+<hr />
+
+<p>We are living in a day when not only all competent-minded students of
+affairs, but the crowd itself, the very passers-by in the streets, have
+come to see that the very essence of the labour problem is the problem
+of getting the classes to work together. And when the crowd watches the
+labour leader and sees that he is not thinking correctly and cannot
+think correctly of the other classes, of the consumers and the
+employers, it drops him. Unless a leader has a class <a name="Page_317" id="Page_317"></a>consciousness that
+is capable of thinking of the other classes&mdash;the consumers and
+employers, so shrewdly and so close to the facts that the other classes,
+the consumers and the employers, will be compelled to take him
+seriously, tolerate him, welcome him, and co&ouml;perate with him, the crowd
+has come at last to recognize promptly that he is only of temporary
+importance as a leader. He is the by-product of one of the illusions of
+labour. When the illusion goes he goes.</p>
+
+<p>Capital has been for some time developing its class consciousness.
+Labour has lately been developing in a large degree a class
+consciousness.</p>
+
+<p>The most striking aspect of the present moment is that at last, in the
+history of the world, the Public is developing a class consciousness.</p>
+
+<p>The Crowd thinks.</p>
+
+<p>And as from day to day the Crowd thinks&mdash;holds up its little class
+heroes, its Tom Manns and Pierpont Morgans, and sees its world through
+them&mdash;it comes more and more to see implacably what it wants.</p>
+
+<p>It has been watching the Tom Mann, or Bill Heywood type of Labour
+leader, for some time.</p>
+
+<p>There are certain general principles with regard to labour leaders that
+the crowd has come to see by holding up its heroes and looking through
+them, at what it wants. The first great principle is that no man needs
+to be taken very seriously, as a competent leader of a great labour
+movement who is merely thinking of the interest of his own class.</p>
+
+<p>The second general principle the Crowd has come to see, and to insist
+upon&mdash;when it is appealed to (as it always is, in the long run) is that
+no labour leader needs to be taken very seriously or regarded as very
+dangerous or very useful&mdash;who believes in force.</p>
+
+<p>A labour leader who has such a poor idea that a hold-up is the only way
+he can express it&mdash;the Crowd suspects. The only labour leaders that the
+Crowd, or people as a whole, <a name="Page_318" id="Page_318"></a>take seriously are those that get things
+by thinking and by making other people think.</p>
+
+<p>The Crowd wants to think.</p>
+
+<p>The Crowd wants to decide.</p>
+
+<p>And It has decided to decide by being made to think and not by being
+knocked down.</p>
+
+<p>It is not precisely because the Crowd is not willing to be knocked down,
+and has not shown itself to be over and over again, when it thought its
+being knocked down might possibly help in a just cause.</p>
+
+<p>But it has not been through coal strikes, Industrial Workers of the
+World, and syndicalist outbreaks for nothing.</p>
+
+<p>It is not the knocking down indulged in by labour and by capital that
+the Crowd fears.</p>
+
+<p>It is the not-thinking.</p>
+
+<p>The Crowd has noticed that the knocking-down disposition and the
+not-thinking disposition go together.</p>
+
+<p>The Crowd has watched Force and Force-people, and has seen what always
+happens after a time.</p>
+
+<p>It has come to see that people who have to get things by force and not
+by thinking will not be able to think of anything to do with the things
+when they get them.</p>
+
+<p>So the Crowd does not want them to get them.</p>
+
+<p>The Crowd has learned all this even from the present owners of things.
+It does not want to learn them all over again from new ones. The present
+owners of things have got them half by force, and that is why they only
+half understand how to run them.</p>
+
+<p>But they do half understand because they only half believe in force. The
+crowd has seen them get their supremacy by the use of the
+employment-hold-up, or by starving or threatening to starve the workers.
+And now it sees the Syndicalist workers proposing to get control by
+starving or threatening to starve everybody. Of the two, those who
+propose to starve all the people to get their own way, and <a name="Page_319" id="Page_319"></a>those who
+threaten to starve part of the people, it has seemed to the Crowd,
+naturally, that those who only half believe in starving, and who only
+starve a part of us, would be likely to be more intelligent as
+world-runners.</p>
+
+<p>In other words (accepting for the sake of argument the worst possible
+interpretation of the capitalist class), they have spent several years
+in learning, and have already half learned that force in industry is
+inefficient and cannot be made to work.</p>
+
+<p>Now when the Crowd sees the Syndicalists swinging their hats in a
+hundred nations, with one big hoarse hurrah around a world, with five
+minutes' experience, come rushing in, and propose to take up the
+world&mdash;the whole world in two minutes more and run it in the same old
+bygone way&mdash;the way that the capitalists are just giving up&mdash;by
+force&mdash;it knows what it thinks.</p>
+
+<p>It thinks it will fight Class Syndicalism. It makes up its mind it will
+fight Class Syndicalism with Crowd Syndicalism. It has decided that, in
+the interests of all of us, of a crowd civilization, of what we call the
+world or Crowd Syndicate, its industries should be controlled, not by
+the owners and not by the workers, but by those men, whoever they are,
+who can control them with the most skill and efficiency.</p>
+
+<p>The Crowd has come to see that the present owners&mdash;judging from current
+events, and taking them as a whole, and speaking impersonally and
+historically&mdash;have proved themselves, on the whole, incompetent to
+control industries with skill and efficiency, because they have treated
+labour as the natural enemy of capital and have quarrelled with it. It
+sees that the present workers, acting as syndicates or otherwise, are
+incompetent to own and control and manage industry because they propose
+to treat capital as the natural enemy of the workers. There has been but
+one conclusion possible. If Civilization or the Crowd Syndicate has a
+right <a name="Page_320" id="Page_320"></a>to have its industries managed in the interests of all, and if
+the present owners have proved themselves to be mentally incompetent to
+control industry because they fight labour, and if the present labourers
+as a class have proved themselves to be mentally incompetent because
+they propose to fight capital, there is naturally but one question the
+crowd syndicate is asking to-day, namely, <i>&quot;Are there any mentally
+competent business firms at all in the world, any firms whose owners and
+labourers have thought out a way of not fighting?&quot;</i> From the point of
+view of the Crowd, the men who are competent, who know how to do their
+work, do not have to lay down their tools and find out all over again
+how to do their work. They know it and keep doing it.</p>
+
+<p>So the Crowd keeps coming back with the question, &quot;Are there or are
+there not any competent business establishments in our modern life?
+Which are they, and where are they?&quot; We want to know about them. We want
+to study them. We want to focus the thought of the world on them and see
+how they do it.</p>
+
+<p>The answering of this question is what the next Pierpont Morgan and the
+next Tom Mann are for.</p>
+
+<p>What the next Pierpont Morgan is for is to find out for us who the
+competent employers are&mdash;the employers who can get twice as much work
+out of their labour as other employers do&mdash;recognize them, stand by them
+and put up money on them. The next Pierpont Morgan will find out also
+who the incompetent employers are, recognize them, stand out against
+them, and unless they have brains enough or can get brains enough to
+co&ouml;perate with their own workmen, refuse to lend money to them.</p>
+
+<p>This would make a banker a statesman, would make banking a great and
+creative profession, shaping the destinies of civilizations, determining
+with coins back and forth over a counter the prayers and the songs, the
+very religions of nations, and swinging like a pendulum the fate of the
+world.</p>
+
+<p><a name="Page_321" id="Page_321"></a>The first Pierpont Morgan has made himself, in a necessary transitional
+movement, a hero in the business world because of a certain moral energy
+there is in him. He has insisted in expressing his own character in
+business. He would not send money to capitalists fighting capitalists,
+and in a general way he has compelled capitalists to co&ouml;perate. The new
+hero of the business world is going to compel capital not merely to
+co&ouml;perate with capital, but to co&ouml;perate with labour and with the
+public. And as Morgan compelled the railroads of the United States to
+co&ouml;perate with one another by getting money for those that showed the
+most genius for co&ouml;peration, and by not getting money for railroads that
+showed less genius for it, so the next Pierpont Morgan will throw the
+weight of his capital at critical times in favour of companies that show
+the largest genius for building the mutual interests of capitalists,
+employees, and the public inextricably into one body. He is going to
+recognize as a banker that the most permanent, long-headed, practical,
+and competent employers are those whose business genius is essentially
+social genius, the genius for being human, for discovering the mutual
+interests of men, and for making human machinery work.</p>
+
+<p>There is a great position ahead for this hero when he comes. And I have
+seen in my mind to-day thousands of men, young and old in every
+business, in every country of the world, pressing forward to get the
+place.</p>
+
+<p>It is what the next Tom Mann is for&mdash;to find out for the Trades Unions
+and for the public who the most competent workmen are in every line of
+business, the workmen who are the least mechanical-minded, who have
+shown the most brains in educating and being educated by their
+employers, the most power in touching the imaginations of their
+employers with their lives and with their work, and in co&ouml;perating with
+them.</p>
+
+<p>When the next Tom Mann has searched out and found <a name="Page_322" id="Page_322"></a>the workmen in every
+line of business who are capable of working with their superiors, and of
+becoming more and more like them, he will make known to all other
+workmen and to all other Trades Unions who these workmen are, and how
+they have managed to do it. He will see that all Trades Unions are
+informed, in night-schools and otherwise, how they have done it. He will
+see that the principles, motives, and conditions that these men have
+employed in making themselves more like their superiors, in making
+themselves more and more fit to take the place of their superiors, in
+making their work a daily, creative, spirited part of a great business,
+are made so familiar to all Trades Unions that the policies of all our
+labour organizations everywhere shall change and shall be infected with
+a new spirit; and labouring men, instead of going to their shops the
+world over, to spend nine hours a day in fighting the business in which
+they are engaged, to spend nine hours a day in trying to get themselves
+nothing to do, nine hours a day in getting nobody to want to employ
+them, will work the way they would like to work, and the way they would
+all work to-morrow morning if they knew the things about capital and
+about labour that they have a right to know, and that only incompetent
+employers and incompetent labor leaders year by year have kept them from
+knowing.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_323" id="Page_323"></a>CHAPTER VI</h2>
+
+<h3>AN OPENING FOR THE NEXT PIERPONT MORGAN</h3>
+
+
+<p>Christ said once, &quot;He that is greatest among you let him be your
+servant.&quot;</p>
+
+<p>Most people have taken it as if He had said:</p>
+
+<p>&quot;He that is greatest among you let him be your valet.</p>
+
+<p>&quot;He that is greatest among you let him be your butler.</p>
+
+<p>&quot;He that is greatest among you let him be your hostler, porter,
+footman.&quot;</p>
+
+<p>They cling to a medi&aelig;val Morality-Play, Servant-in-the-House idea, a
+kind of head-waiter idea of what Christ meant.</p>
+
+<p>This seems to some of us a literal-minded, Western way of interpreting
+an Oriental metaphor. We do not believe that Christ meant servanthood.
+It seems to us that He meant something deeper, that He meant service;
+that He might have said as well:</p>
+
+<p>&quot;He that is greatest among you let him be your Duke of Wellington.</p>
+
+<p>&quot;He that is greatest among you let him be your Lincoln.</p>
+
+<p>&quot;He that is greatest among you let him be your Edison, your Marconi.&quot;</p>
+
+<p>At all events, it is extremely unlikely that He meant looking and acting
+like a servant.</p>
+
+<p>He meant really being one, whether one looked like a servant or not. If
+looking independent and being independent makes the service better, if
+defying the appearance of a servant makes the service more efficient, we
+believe the appearance should be defied.</p>
+
+<p><a name="Page_324" id="Page_324"></a>It troubles us when we see the Czar of Russia in the presence of the
+civilized world, once a year taking such great pains to look like a
+servant and to wash his peasants' feet.</p>
+
+<p>We are not willing, if we ever have any relations with the public, to be
+Czars and look like servants.</p>
+
+<p>We would prefer to look like czars and be servants.</p>
+
+<p>We are inclined to believe that no man who is rendering his utmost
+service to the crowd ever thinks in the ordinary servant sense of being
+obedient to it. He is thinking of his service, and of its being the most
+high and perfect and most complete thing that he can render&mdash;the thing
+that he, out of all men, could think of and do, and that the crowd would
+want him to do. He is busy in being obedient to the crowd, in fulfilling
+daily its spirit, and not in taking orders from it.</p>
+
+<p>The reason that the larger number of men who go into politics to-day are
+inefficient and do not get the things done that crowds want, is that
+they are the kind of men who feel that they must talk and act like
+servants. Even the most independent-looking and efficient men, who look
+as if they really saw something and had something to give, often prove
+disappointing. When one comes to know a man of this type more
+intimately, one is apt to find that he is really a flunkey in his
+thoughts; that he feels hired in his mind; that he is the valet of a
+crowd, and often, too, the valet of some particular crowd&mdash;some little,
+safe, shut-in crowd, party, or special interest that wants to own, or to
+keep, or to take away a world.</p>
+
+<p>Whichever way to-day one looks, one finds this illusion as to what a
+public servant really is, for the moment, corrupting our public life.</p>
+
+<p>But Christ did not say, &quot;He that is greatest among you, let him be your
+valet.&quot;</p>
+
+<p>The man who is greatest among us, neither in this age nor in any other,
+ever will or ever can be a valet. He faces the crowd the way Christ
+did&mdash;with his life, with his soul, with his God.</p>
+
+<p><a name="Page_325" id="Page_325"></a>He will not be afraid of the Crowd....</p>
+
+<p>He will be the Greatest, he will be a Servant.</p>
+
+<p>In the meantime&mdash;in the hour of the valets, only the little crowds,
+speak. The People wait.</p>
+
+<p>The Crowd is dumb, massive, and silent. There seems to be no one in the
+world to express it, to express its indomitable desire, its prayer, to
+lay at last its huge, terrible, beautiful will upon the earth.</p>
+
+<p>It is the classes or little crowds&mdash;the little pulling and pushing,
+helpless, lonely, mean, separated crowds&mdash;blind, hateful, and afraid,
+who are running about trying to lay their little wills upon the earth.</p>
+
+<p>The Crowd waits and is not afraid.</p>
+
+<p>The little, separated crowds are afraid.</p>
+
+<p>The world, for the moment, is being interpreted, expressed, and managed
+by People Who Are Afraid.</p>
+
+<p>It is the same in all the nations. In the coal strike in England one
+finds the miners in the trades unions afraid to vote except in secret
+because they are afraid of one another. One finds the miners' leaders
+afraid of the men under them and of what they might do, so that they
+have no policy except to fight. One finds the miners' leaders afraid of
+the mine-managers and of what they might do, so that they have no policy
+except to fight. One finds the mine-managers afraid of one another,
+afraid of their stockholders, afraid of the miners' leaders, and afraid
+of the newspapers and afraid of the Government.</p>
+
+<p>One finds the Government afraid of everybody.</p>
+
+<p>Everybody is afraid of the Government.</p>
+
+<p>Everybody fights because everybody is afraid.</p>
+
+<p>And everybody is afraid because everybody sees that it is mere crowds
+that are running the world.</p>
+
+<p>There is another reason why everybody is afraid. Everybody is afraid
+because everybody is shut in with some little separated crowd.</p>
+
+<p><a name="Page_326" id="Page_326"></a>People who are never Outside, who only see a little way out over the
+edge of the little crowd in which they are penned up, are naturally
+afraid.</p>
+
+<p>A world that is run by little shut-in crowds is necessarily a world that
+is run by People Who Are Afraid.</p>
+
+<p>And so now we have come to the fulness of the time. The cities and the
+nations, the prairies, and the seas and the mines, the very skies about
+us can be seen by all to-day to be full of a dull groping and of a great
+asking, &quot;<i>Who Are The Men Who Are not Afraid?</i>&quot;</p>
+
+<p>The moment these men appear who are not afraid, and it is seen by all
+that they are not afraid, the world (and all the little blind, helpless
+crowds in it) will be placed in their hands.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_327" id="Page_327"></a>CHAPTER VII</h2>
+
+<h3>AN OPENING FOR THE NEXT TOM MANN</h3>
+
+
+<p>I am aware that Tom Mann is not a world figure. But he is a world type.
+And as the editor of the <i>Syndicalist</i>, the leader of the most imposing
+and revealing labour rally the world has seen, he is of universal
+interest. Those of us who believe in crowds are deeply interested in
+finding, recognizing, creating, and in seeing set free out of the ranks
+of men the labour leaders who shall express the nobility and dignity of
+modern labour, who shall express the bigness of spirit, the
+brawny-heartedness, the composure, the common-sense, the patriotism, the
+faithfulness and courage of the People.</p>
+
+<p>I indict Tom Mann before the bar of the world as not expressing the will
+and the spirit of the People.</p>
+
+<p>I do this as a labouring man. I decline, because I spend my time daily
+tracing out little crooked lines on paper with a pen, because I have
+wrought day and night to make little patterns of ink and little
+stretches of words reach men together round a world, because I have
+sweat blood to believe, because in weariness and sorrow I have wrought
+out at last my little faith for a world ... I decline not to be numbered
+with the labourers I see in the streets. I claim my right before all men
+this day, with my unbent body and with my unsoiled hands, to be enrolled
+among the toilers of the earth.</p>
+
+<p>I speak as a labouring man. I say Tom Mann is incompetent as a true
+leader of Labour.</p>
+
+<p>The first reason that he is incompetent is that he does not observe
+facts. He merely observes facts that everybody can see, that everybody
+has seen for years. He does not observe <a name="Page_328" id="Page_328"></a>the new and exceptional facts
+about capital that only a few can see, the seeing of which, and the
+seeing of which first, should alone ever constitute a man a true leader
+in dealing with capital. He merely believes facts that nearly everybody
+has caught up to believing&mdash;facts about human nature, about what works
+in business. The crowd is not content with this. It has become
+accustomed to seeing that the men who lead in business, and who make
+others follow them, whether masters or workmen, are men who do it by
+observing certain new and exceptional facts and acting upon them. If
+these men cannot observe them, we have seen them create them. It is the
+men who make new things true wherever they go that the crowd is coming
+to recognize and to take seriously and permanently as the real leaders
+of Labour and of Capital to-day. Tom Mann is incompetent as a labour
+leader in dealing with capital to-day, because the things that he
+proposes to do all turn on three facts which, looked at on the outside,
+merely have or might be said to have a true look:</p>
+
+<p>First, employers are all alike;</p>
+
+<p>Second, none of them ever work;</p>
+
+<p>Third, they are all the enemies of Labour.</p>
+
+<p>Tom Mann is incompetent to grapple with Capital in behalf of Labour as
+any great labour leader would have to do, because he has his facts wrong
+about Capital, is simple-minded and rudimentary and undiscriminating
+about the men with whom he deals, and sees them all alike.</p>
+
+<p>This is a poor beginning even for fighting with them.</p>
+
+<p>The second reason that Tom Mann is incompetent is, not that he has his
+facts wrong and does not think, but that he carries not-thinking about
+the employing class still further, has come to make a kind of religion
+out of not-thinking about them. And instead of thinking how to make
+labouring men think better than their employers think, and making them
+think so well that they can crowd their way into their employers'
+places, <a name="Page_329" id="Page_329"></a>he proposes to have labour get into their places without
+thinking, and run a world without thinking. All that is necessary in
+order to have workmen run the world, is to get workmen to stop working,
+to stop thinking, and then as rapidly as possible to get everybody else
+to stop thinking. Then the world will fall into their hands.</p>
+
+<p>The third reason that Tom Mann is incompetent is that he is unpractical
+and full of scorn. And scorn, from the point of view of the
+practical-minded man, is a sentimental and useless emotion. We have
+learned that it almost always has to be used by a man who has his facts
+wrong, that is, who does not see what he himself is really like, and who
+has not noticed what other people are really like. No man who sees
+himself as he is, feels at liberty to use scorn. And no man who sees
+others as they are, sees any occasion for it. Tom Mann uses hate also,
+and hate has been found to be, as directed toward classes of persons as
+a means of getting them to do things, archaic and inefficient. It is not
+quite bright. It need not be denied that hate and scorn both impress
+some people, but they never seem to impress the people that see things
+to do and who find ways to do them. And the people who use scorn are all
+too narrow, too class-bound, and too self-regarding to do things in a
+huge world problem like the present one.</p>
+
+<p>The fourth reason that Tom Mann as a labour leader is incompetent is
+that he is afraid; he is afraid of capital, so afraid that he has to
+fight it instead of grappling with it and co&ouml;perating with it. He is
+afraid to believe in labour&mdash;so afraid that he takes orders from it
+instead of seeing for it, and seeing ahead for it. He is afraid of his
+employers' brains, of their having brains enough to understand and to to
+be convinced as to the position of the labourer. He is afraid to believe
+in his own brains, in his own brains being good enough to convince them.</p>
+
+<p>So he backs down and fights.</p>
+
+<p><a name="Page_330" id="Page_330"></a>If any reader who is interested to do so will kindly turn back at this
+point a page or so, and read this chapter we have just gone through
+together, over again, and if he will kindly, wherever it occurs, insert
+for Tom Mann, labour leader, &quot;D.A. Thomas, leader of mine-owners,&quot; he
+will save much time for both of us, and he will kindly make one chapter
+in this book which is already much too long, as good as two. Tom Mann
+(unless he is changed) is about to be dropped as a typical modern leader
+of Labour because he is afraid, and what he expresses in the labouring
+class is its fear of Capital.</p>
+
+<p>And what D.A. Thomas expresses for Capital is its fear of Labour.</p>
+
+<p>There are thousands of capitalists and hundreds of thousands of labour
+men who have something better they want expressed by their leaders, than
+their Fear.</p>
+
+<p>Out of these men the new leaders will be chosen.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_331" id="Page_331"></a>CHAPTER VIII</h2>
+
+<h3>THE MEN WHO LOOK</h3>
+
+
+<p>During the recent coal strike in England, as at all times in the world,
+heroes abounded.</p>
+
+<p>The trouble with most of us during the coal strike was not in our not
+having heroes, but in our not being quite sure which they were.</p>
+
+<p>Davy McEwen, a miner who stood out against the whole countryside, and
+went to his work every day in defiance of thousands of men on the hills
+about him trying to stop him, and hundreds of thousands of men all over
+England trying to scare him, was not a hero to Mr. Josiah Wedgewood. Mr.
+Josiah Wedgewood one day in the height of the conflict, from his seat in
+the House of Commons, rose in his might&mdash;and before the face of the
+nation called Davy McEwen a traitor to his class.</p>
+
+<p>Sir Arthur Markham, one of the largest of the mine-owners, in the height
+of the conflict between the mine-owners and the miners over wages, rose
+in the House and declared that, in his opinion as a mine-owner, the
+mine-owners were wrong and the miners were right, and that the
+mine-owners could afford to pay better wages, and should yield to the
+men.</p>
+
+<p>He was called a traitor to his class.</p>
+
+<p>At the last moment in the coal strike, when the Government had done its
+best, and when the labour leaders still proposed to hold up England and
+defy the Government until they got their way, Stephen Walsh, one of the
+leaders of the miners, stood up in the face of a million miners and said
+he would not go on with the others against the Government. &quot;It is now
+time for the <a name="Page_332" id="Page_332"></a>trades union men to return to work. We have done what we
+could. Our citizenship should be higher than our trades unionship, and
+with me, as long as I am a trades union man, it will be.&quot;</p>
+
+<p>He was called a traitor to his class.</p>
+
+<p>I am an unwilling and unfit person, as a sojourner and an American, to
+take any position on the merits of the question as to the
+disestablishment of the Church in Wales. But when I saw Bishop Gore
+standing up and looking unblinkingly at facts or what he thought were
+facts which he would rather not have seen and which were not on his
+side, and when I saw him voting deliberately for the disestablishment of
+his own Church, I greeted with joy, as if I had seen a cathedral,
+another traitor to his class. I almost believe that a Church that could
+produce and supply a man like this for a great nation looking through
+every city and county year by year for men to go with it ... a Church
+that could produce and keep producing Bishop Gores, would be entitled,
+from a great nation to anything it liked.</p>
+
+<hr />
+
+<p>Men seem to be capable of three stages of courage. Courage is graded to
+the man.</p>
+
+<p>There is the man who is so tired, or mechanical-minded, that he can only
+think of himself.</p>
+
+<p>There is the man who is so tired that he can only think of his class.</p>
+
+<p>And there is the man that one has watched being moved over slowly from a
+Me-man into a Class-man, who has begun to show the first faint
+beginnings of being a Crowd-man.</p>
+
+<p>One man has courage for himself because he knows what he wants for
+himself. Another has courage for his class because he knows what he
+wants for his class. Another has courage for God and for the world
+because there are things he sees that he wants for God and for the
+world, and he sees them so clearly that he sees ways to get them.</p>
+
+<p><a name="Page_333" id="Page_333"></a>Lack of courage is a lack of vision or clear-headedness about what one
+wants. I do not know, but I can only say that it has seemed to me that
+Bishop Gore has a vision or clear-headedness about what he wants for
+democracy, and that he uses his vision of what he wants for democracy to
+true his vision for his class. Perhaps also he has a vision for his
+class for the church people that it is for the interest church people to
+be the class that is, out of all the world, supremely considerate, big,
+leisurely, unfretful in its dealings with others. Perhaps also he has a
+vision for himself and is clear-headed for himself, and has seen that
+though the steeples fall about him, and though the altars go up in
+smoke, he will keep the spirit of God still within his reach. The
+gentleness, the grim hope for the world and the patience that built the
+cathedrals, shall be in his heart day and night.</p>
+
+<p>I hold no brief for Bishop Gore.</p>
+
+<p>I know there must be others like him who voted on the other side.</p>
+
+<p>I know there are hundreds of thousands of employers who in their hearts
+are like him. I know there are hundreds of thousands of men in the
+trades unions who are like him.</p>
+
+<p>I am not sure that Bishop Gore, on the merits of the case, was right. I
+wish this day I knew that he was wrong. I wish that I had spent the last
+six months in fighting him, in fighting against his vision, that I might
+be more free to-day to point to him with joy when I go up and down the
+streets with men and look at the churches with men&mdash;the rows of
+churches&mdash;and try to tell them what they are for. I have seen that the
+cathedrals scattered about under the sky in England are but God's little
+tools to make great cities on the earth, and to build softly out of the
+hearts of men and women men who shall be cathedrals too&mdash;men buttressed
+against the world, men who can stand alone.</p>
+
+<p>And it has seemed to me that Tom Mann and D.A. Thomas are incompetent as
+leaders of industry because they do not <a name="Page_334" id="Page_334"></a>see that Labour is full of men
+who can do things like this. I am proud, over in my country across the
+sea, to be cousin to a nation that is still the headquarters&mdash;the
+international citadel&mdash;of individualism upon the earth. The world knows
+if England does not, that this kind of individualism is the most
+characteristic, the most mighty and impregnable Dreadnought against that
+England has produced.</p>
+
+<p>But England knows it too.</p>
+
+<p>I have seen thousands of men in England in their dull brown clothes pass
+by me in the street who know and respond to the spirit that is in Bishop
+Gore, and who have the courage to show it themselves. And the vision is
+in them, but it is not waked. The moment it is waked we will have a new
+world. It is because Tom Mann and D.A. Thomas are not leaders of men who
+have this spirit that they are about to be dropped as typical leaders of
+Labour and Capital in modern times. No man will be accepted by the Crowd
+to-day as a competent leader of his class who is afraid of the other
+classes. No man will be said to be a true leader, to be competent to
+make things move in the world, who does not have three gears of courage:
+courage for himself, courage for his own people, courage for other
+people; and who does not dare to deal with other people as if they
+really might be dealt with, after all, as fellow human beings capable of
+acting like fellow human beings, capable of finer and of truer things,
+of more manly and patient, more shrewdly generous, more far-sighted
+things, than might appear at first.</p>
+
+<hr />
+
+<p>Was Mr. Josiah Wedgewood right when he called Davy McEwen a traitor to
+his class?</p>
+
+<p>I do not want to judge Davy McEwen. Such things are matters of personal
+interpretation, and of standing with a man face to face for a moment and
+looking him in the eyes.</p>
+
+<p>Of course, if I had done this, I might have been tempted and despised
+him.</p>
+
+<p><a name="Page_335" id="Page_335"></a>And I might now. The thing that I would have tried to look down through
+to in him, if I had looked him in the eye, would have been something
+like this: &quot;Are you or are you not, Davy McEwen, standing out day after
+day against your class because you can see less than your class sees,
+because you are a mere me-man? Do you go by here grimly day by day, past
+all these people lined up on the hills, sternly thinking of yourself?&quot;</p>
+
+<p>If I found that this was true, as it might well be, and often is, I
+would say that Davy McEwen was a traitor to his class. But if I found
+Davy McEwen going past hills-ful of workmen because he had a larger,
+fairer vision of what his class is than they had, if it proved to be
+true that the crowd-man in him was keeping the class-man in place, and
+holding true his vision for his class, I would say that it was his class
+that was being a traitor to him; I would say that sooner or later his
+class would see in some quiet day that it had been a traitor to him and
+to the world, and a traitor to itself.</p>
+
+<hr />
+
+<p>If socialism and individualism cannot work together, and if (like the
+masculine and feminine in spirit) each cannot make itself the means and
+the method of fulfilling the other, there is no reason why either of
+them should be fulfilled.</p>
+
+<p>In the meantime, there is a kind of self-will that seems to me, as its
+shadow comes across my path, like God himself walking on the earth. And
+I have seen it in the rich and I have seen it in the poor, and in people
+who were being wrong and in people who were being right.</p>
+
+<p>It is like hearing great bells in the dark, singing in the solemn night
+to so much as hear of a man somewhere, I might go and see, who stands
+alone.</p>
+
+<p>If we want to stand together, let us begin with these men who can stand
+alone.</p>
+
+<p>There is a sense in which Christ died on the cross because <a name="Page_336" id="Page_336"></a>He could
+find at the time no other way of saying this. There is a sense in which
+the decline of individualism is what he died for.</p>
+
+<p>Or we might call it the beginning of individualism. He died for the
+principle of doing what he thought was right before anybody else did it,
+and whether anybody else did it or not. The self-will of Jesus was half
+the New Testament. He crucified himself, his mother, and a dozen
+disciples that His own vision for all might be fulfilled. Socialism
+itself, what is good in it, would not exist to-day if Jesus, the Christ,
+had not practised socialism, in the best sense, by being an
+individualist.</p>
+
+<p>If we are going to get to socialism by giving up individualism, by
+abolishing heroes, why get to it?</p>
+
+<p>This more glorious self-will is not, of course, of a kind that all men
+can expect to have. Most of us have not the vision that equips us, and
+that gives us the right, to have it. But we can exact of our leaders
+that they shall have it&mdash;that they shall see more for us than we can see
+for ourselves, that they shall hold their vision up before us and let us
+see it, and let us have the use of it, that they shall be true to us,
+that they shall be the big brothers of the people.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_337" id="Page_337"></a>CHAPTER IX</h2>
+
+<h3>RULES FOR TELLING A HERO&mdash;WHEN ONE SEES ONE</h3>
+
+
+<p>I have sometimes hoped that the modern world was about to produce at
+last some man somewhere with a big-hearted, easy powerful mind, who
+could protect the French Revolution. What we need most of all just now
+in our present crisis is some man who could take up the French
+Revolution without half trying, all the world looking on and wondering
+softly how he dares to do it, and put it gently but firmly, and once for
+all, up high somewhere where no one except geniuses, or at least the
+very tallest-minded people, could ever again get at it.</p>
+
+<p>As it is, hardly a day passes but one sees new little nobodies
+everywhere all about one reaching up without half thinking to it&mdash;to the
+French Revolution&mdash;grabbing it calmly, and then using it deliberately
+before our eyes as a general free-for-all analogy for anything that
+comes into their heads. The Syndicalists and Industrial Workers of the
+World have had the use of it last. The fact that the French Revolution
+was French and that it worked fairly well a hundred years ago and with a
+Louis Sixteenth sort of person, and as a kind of first rough sketch, or
+draft of just what a revolution might be for once, and what it would
+have to get over being afterward, as soon as possible, never seems to
+have occurred to many people. One sees them rushing about the world
+trying to get up exact duplicates, little fussy replicas of a
+revolution, and of a kind of revolution that the real world put quietly
+away in the attic seventy years ago. The real world, and all the men in
+it who are facing real facts to-day, are getting what they want in
+precisely the opposite of the <a name="Page_338" id="Page_338"></a>violent, theatrical French-Revolution
+way. The fact that people are quite different now, and that it is more
+effective and practical to get new ideas into their heads by keeping
+their heads on than it is by taking their heads off&mdash;some of us seem to
+have passed over. Living as we do in a world to-day with our new
+explosives, our new antiseptics, our new biology, bacteriology, our new
+storage batteries, our habit of getting everything we get and changing
+everything we change by quietly and coolly looking at facts, the old
+lumbering fashion of having a beautiful, showy, emotional revolution now
+on one side, and then waiting to have another beautiful, showy,
+emotional revolution on the other, each oscillating back and forth year
+by year until people finally settle down, look at facts together, become
+scientific, and see things as they are&mdash;has gone by. We have not time
+for revolutions nowadays. They may be amusing, but they are not
+practical, and evolution or revolution-without-knowing-it, or evolution
+all together, suit us better. We are in a world in which we are seeing
+men almost being made over before our eyes by the scientific habit of
+thought&mdash;by the new, slow, imperious way we have come to have of making
+ourselves look at things at which we would rather not look, until we see
+them as they are. The man of scientific spirit, the quiet-minded,
+implacable man who gets what he wants for himself and for others by
+merely turning on the light, who makes a new world for us by just
+showing us more plainly the one we really have, possesses the earth.</p>
+
+<p>There is no reason why revolutionists should feel that they are
+particularly courageous, that they are the particularly high-minded,
+romantic, adventurous, uncompromising and superior people. The real
+adventure, the abiding emotion and wonder of living in the twentieth
+century, lies in the high, patient, slow, quiet, silent enterprise of
+seeing facts as they are, and without any fuss, and inexorably and with
+good cheer, acting on them. The human race has a new temperament. The
+way to fight now is to look, to look first, to look longest, and to
+<a name="Page_339" id="Page_339"></a>look for the most people. The way we win a revolution or bring the
+enemy to terms to-day is by battering the enemy with co&ouml;peration, with
+understanding him and being understood by him, by being impregnably,
+obstinately his brother, by piling up huge happy citadels of good-will,
+of services rendered, services deserved, and services returned. We had
+an idea once that the way to conquer a man was by hitting the outside of
+him. We conquer men now by getting inside of them, and by getting inside
+first and then dealing with outside things together.</p>
+
+<p>We see the inside. It is the modern note to see the inside, to attack
+the essence, the spirit, and to work everything out from that.</p>
+
+<p>The modern method of being courageous and of defending what we want is a
+kind of chemistry.</p>
+
+<p>Hercules is a bust now.</p>
+
+<p>We prefer still little women like Madame Curie, or a man like Sir Joseph
+Lister, or like Wilbur Wright&mdash;the courage that faces material facts,
+that deals with the elements of things, whether in a bottle, or in the
+heaven above us, or in the earth, or in a man, or in an enemy.</p>
+
+<p>When the subject-matter is human nature and the courage we have to have
+is the courage that can deal with people, we ask ourselves: &quot;What are
+the most difficult facts to face in people?&quot;</p>
+
+<p>They are:</p>
+
+<blockquote><p>The facts about how they are different from us. The facts
+ about their being like us. The facts as to what we can do
+ about it.</p></blockquote>
+
+<p>So it has come to seem to me to be the greatest, the most typical and
+difficult courage of modern life and of a crowd civilization, the
+courage to look at actual facts in people and to see how the people can
+be made to go together.</p>
+
+<p>A man's courage is his sense of identity.</p>
+
+<p>A man's courage toward nature, heat, cold, mountains, seas, <a name="Page_340" id="Page_340"></a>deserts,
+chemistry, geology, is his sense of identity with God and of his right
+to share with God in the creating of His world.</p>
+
+<p>His courage toward people is his sense of identity with men who seem
+different from him, of all races, all classes, and all nations. He sees
+the differences in their big relations alongside the resemblances. Then
+he fits the differences into the resemblances and knows what to do.</p>
+
+<p>There is a statue of Sir George Livesey, one of the early presidents of
+the South Metropolitan Gas Company, placed at the entrance of the works
+where thousands of workmen day and night pass in and pass out.</p>
+
+<p>Sir George Livesey was the man who, in the early days of the South
+Metropolitan Gas Company, stood out against all his workmen, for six
+long weeks, to get the workmen to believe that they were as good as he
+was. He believed that they were capable, or should be capable, of being
+identified with him and working with him as partners, of sharing in the
+direction of the business, of sharing in the profits, and co&ouml;perating
+all day, every day, with him and the other partners, to make the
+business a success.</p>
+
+<p>He did not propose to be locked up in a business, if he could help it,
+with men who did not feel identified with him, who were not his
+partners, or who did not want to be.</p>
+
+<p>He thought it was not good business to engage five thousand men and pay
+them deliberately so much a day to fight his business on the inside of
+the works. Being obliged to do his business as a fight against people
+who helped him all the time, watching and outwitting them as if he were
+dealing with five thousand intelligent gorillas instead of with fellow
+human beings, did not interest him.</p>
+
+<p>He did not believe that the men themselves, in spite of the way they
+talked, when they came to think of it, really enjoyed being intelligent
+gorillas, any more than he did.</p>
+
+<p>The Trades Unions passed a resolution that it was safer for <a name="Page_341" id="Page_341"></a>the men in
+dealing with Sir George Livesey to keep on being gorillas.</p>
+
+<p>Sir George Livesey proposed that they should all try being fellow human
+beings and being in partnership for a little while and see how it
+worked.</p>
+
+<p>The Trades Unions were afraid to let them try. Even if it worked very
+well, and if it turned out that being men was safer, in this one
+particular case, than being gorillas, it would set a bad example, the
+Trades Unions thought. They took the ground that it was safer to have
+all men treated alike, whether they were gorillas or not.</p>
+
+<p>They instructed the men to strike. The South Metropolitan Gas Company
+was almost closed up, but it did not yield.</p>
+
+<p>Sir George Livesey took the ground that if the Trades Unions believed
+that his men were not good enough for him, and that he was not good
+enough for his men, he would wait until they did.</p>
+
+<p>The bronze statue of Sir George Livesey that the men have raised, and
+that thousands of men go by every day, day after day, and look up to at
+their work, was raised to a man who had stood out against his workmen
+for weeks to prove that they were as good as he was, and could be
+trusted to be loyal to him, and that he was as good as they were, and
+that he could be trusted to be loyal to them.</p>
+
+<p>He had the courage to insist on being, whether anybody wanted it for the
+moment or not, a new kind and new size of man. He preferred being
+allowed to be a new kind and new size himself, and he preferred allowing
+his men to be new kinds and new sizes of men, and he made a shrewd,
+dogged guess that when they tried it they would like it. They were
+merely afraid to be new sizes, as we all are at first.</p>
+
+<hr />
+
+<p>There are possibly three ways in which, in the confusion of our modern
+world, one can tell a hero when one sees one.</p>
+
+<p><a name="Page_342" id="Page_342"></a>One knows a hero first by his originality. He invents a new kind and new
+size of man. He finishes off one sample. There he is.</p>
+
+<p>The next thing one notices about this man (when he is invented) is his
+humility. He never seems to feel&mdash;having invented himself&mdash;how original
+he is. The more original people think he is, and the more they try to
+set him one side as an exception, the more he resents it.</p>
+
+<p>And then, of course, the final way one knows a man is a hero is always
+by his courage, by his masterful way of driving through, when he meets a
+man, to his sense of identity with him.</p>
+
+<p>One always sees a hero going about quietly everywhere, treating every
+other man as if he were a hero too.</p>
+
+<p>He gets so in the habit, from day to day (living with himself), of
+believing in human nature, that when he finds himself suddenly up
+against other people he cannot stop.</p>
+
+<p>It is not that he is deceived about the other people, though it might
+seem so sometimes. He merely sees further into them and further for
+them.</p>
+
+<p>Has he not invented himself? Is he not at this very moment a better kind
+of man than he thought he could be once? Is he not going to be a better
+kind to-morrow than he is now?</p>
+
+<p>So, quietly, he keeps on year by year and day by day, treating other
+people as if they were, or were meant to be, the same kind of man that
+he is, until they are.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_343" id="Page_343"></a>CHAPTER X</h2>
+
+<h3>WHO IS AFRAID?</h3>
+
+
+<p>When Christ turned the other cheek, the last thing He would have wanted
+any one to think was that He was backing down, or that He was merely
+being a sweet, gentle, grieved person. He was inventing before
+everybody, and before His enemies, promptly and with great presence of
+mind, a new kind and new size of man. It was a more spirited, more
+original, more unconquerable and bewildering way of fighting than
+anybody had thought of before. To be suddenly in an enemy's presence a
+new kind and new size of man&mdash;colossal, baffling&mdash;to turn into
+invisibility before him, into intangibility, into another kind of being
+before the enemy's eyes, so that he could not possibly tell what to do,
+and so that none of the things that he had thought of to do would
+work.... This is what Christ was doing, it seems to some of us, and it
+is apparently the way He felt about it when He did it.</p>
+
+<p>Turning the other cheek is a kind of moral jiu-jitsu.</p>
+
+<hr />
+
+<p>The last thing that many of us who are interested in the modern world
+really want is to have war, or fighting, stop. We glory in courage, in
+the power of facing danger, in adventuresomeness of spirit, in every
+single one of the qualities that always have made, and always will make,
+every true man a fighter.</p>
+
+<p>We contend that fighting, as at present conducted, is based on fear and
+lazy-mindedness; that it is lacking in the manlier <a name="Page_344" id="Page_344"></a>qualities, that the
+biggest and newest kind of men are not willing to be in it, and that it
+does not work.</p>
+
+<p>We would rather see the world abolished than to see war abolished.</p>
+
+<p>We want to see war brought up to date.</p>
+
+<p>The best way to fight was invented some two thousand years ago, and the
+innocent, conventional persons who still believe in a kind of routine,
+or humdrum, of shooting, who have not caught up with this
+two-thousand-year-old invention, are about to be irrevocably displaced
+in our modern life by men who have a livelier, more far-seeing, more
+practical, more modern kind of courage. From this time on we have made
+up our minds, we, the people of this world, that the only men we are
+going to allow to fight for us are the men who can fight the way Christ
+did.</p>
+
+<p>Men who have not the courage to fight the way Christ did are about to be
+shut up by society; no one will harm them, of course, innocent, afraid
+persons, who have to protect themselves with gunpowder, but they will
+merely be set one side after this, where they will not be in a position
+to spoil the fighting of the men who are not afraid.</p>
+
+<p>And who are the men who are not afraid?</p>
+
+<p>To search your enemy's heart, to amputate, as by a kind of spiritual
+surgery, the very desire for fighting in him, to untangle his own life
+before his eyes and suddenly make him see what it is he really wants, to
+have him standing there quietly, radiantly disarmed, gentle-hearted, and
+like a child before you; if you are able, Gentle Reader, or ever have
+been able, to do this, you are not afraid! Why should any one ever have
+supposed that it takes a backing down, giving up, teary, weak, and
+grieved person to do this?</p>
+
+<p>Christ expressed His idea of courage very mildly when He said, in
+effect: &quot;Blessed are those who dare to be meek, for they shall inherit
+the earth.&quot;</p>
+
+<p>It takes a bolder front to step up to a man one knows is one's <a name="Page_345" id="Page_345"></a>enemy
+and co&ouml;perate with him than it does to do a little, simple, thoughtless,
+outside thing like stepping up to him and knocking him down.</p>
+
+<p>Co&ouml;perating with a man in spite of him, moving over to where he is,
+winning a victory over him by getting at his most rooted, most
+protected, secret, instinctive feelings, literally striking him through
+to the heart and making a new kind of man out of him before his own
+eyes, by being a new kind of man to him, takes a bigger, stiller
+courage, is a more exposed and dangerous thing to do than to fall on him
+and fight him.</p>
+
+<p>It is also more practical. The one cool, practical, hard-headed way to
+win a victory over an enemy is to do the thing that makes him the most
+afraid. And there is no man people are more afraid of than the man who
+stands up to them, quietly looks at them, and will not fight with them.
+He is doing the one thing of all others to them that they would not dare
+to do. They wonder what such a man thinks. If he dares stand up before
+them and face them with nothing but thinking, what is he thinking?</p>
+
+<p>What he thinks, if it makes him able to do a thing like this, must have
+some man-stuff in it. They prefer to wait and see what he thinks.</p>
+
+<p>Courage consists in not being afraid of one's own mind and of other
+people's minds. When men become so afraid of one another's minds and of
+their own minds that they cannot think, they have to back down and
+fight. They are cowards.</p>
+
+<p>They do not know what they think.</p>
+
+<p>They do not know what they want.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_346" id="Page_346"></a>CHAPTER XI</h2>
+
+<h3>THE TECHNIQUE OF COURAGE</h3>
+
+
+<p>I have never known a coward.</p>
+
+<p>I have known men who did cowardly things and who were capable of
+cowardly thoughts, but I have never known a man who could be fairly and
+finally classified as a coward.</p>
+
+<p>Courage is a process.</p>
+
+<p>If people are cowards it is because they are in a hurry.</p>
+
+<p>They have not taken the pains to see what they think.</p>
+
+<p>The man who has taken the time to think down through to what he really
+wants and to what he is bound to get, is always (and sometimes very
+suddenly and unexpectedly) a courageous man.</p>
+
+<p>It is the man who is half wondering whether he really wants what he
+thinks he wants or not, or whether he can get it or not, who is a
+coward.</p>
+
+<p>The coward is a half man. He is slovenly minded about himself. He gets
+out of the hard work of seeing through himself, of driving on through
+what he supposes he wants, to what he knows he wants.</p>
+
+<p>So, after all, it is a long, slow, patient pull, being a courageous man.
+Few men have the nerve to take the time to attend to it.</p>
+
+<p>The first part of courage consists in all this hard work one has to put
+in on one's soul day after day, and over and over again, doggedly, going
+back to it. <i>What is it that I really want?</i></p>
+
+<p>The second, or more brilliant-looking part of courage, the courageous
+act itself (like Roosevelt's when he is shot), which everybody notices,
+is easy. The real courage is over then.</p>
+
+<p><a name="Page_347" id="Page_347"></a>Courage consists in seeing so clearly something that one wants to get
+that one is more afraid of not getting it than one is of anything that
+can get in the way.</p>
+
+<p>The first thing that society is ever able to do with the lowest type of
+labouring man seems to be to get him to want something. It has to think
+out ways of getting him waked up, of getting him to be decently selfish,
+and to want something for himself. He only wants a little at first; he
+wants something for himself to-day and he has courage for to-day. Then
+perhaps he wants something for himself for to-morrow, or next week, or
+next year, and he has courage for next week, or for next year. Then he
+wants something for his family, or for his wife, and he has courage for
+his family, or for his wife.</p>
+
+<p>Gradually he sees further and wants something for his class. His courage
+mounts up by leaps and bounds when he is liberated into his class. Then
+he discovers the implacable mutual interest of his class with the other
+classes, and he thinks of things he wants for all the classes. He thinks
+the classes together into a world, and becomes a man. He has courage for
+the world.</p>
+
+<p>When men see, whether they are rich or poor, what they want, what they
+believe they can get, they are not afraid.</p>
+
+<p>The next great work of the best employers is to get labour to want
+enough. Labour is tired and mechanical-minded. The next work of the
+better class of labourer, or the stronger kind of Trades Union, is to
+get capital to want enough. Capital is tired, too. It does not see
+really big, worth-while things that can be done with capital, and has no
+courage for these things.</p>
+
+<p>The larger the range and the larger the variety of social desire the
+greater the courage.</p>
+
+<p>The problem in modern industry is the arousing of the imaginations of
+capitalists and labourers so that they see something that gives them
+courage for themselves and for one another, and courage for the world.</p>
+
+<p><a name="Page_348" id="Page_348"></a>The world belongs to the men of vision&mdash;the men who are not afraid&mdash;the
+men who see things that they have made up their minds to get.</p>
+
+<p>Who are the men to-day, in all walks of life, who want the most things
+for the most people, and who have made up their minds to get them?</p>
+
+<p>There is just one man we will follow to-day&mdash;those of us who belong to
+the crowd&mdash;the man who is alive all over, who is deeply and gloriously
+covetous, the man who sees things he wants for himself, and who
+therefore has courage for himself, and who sees things he wants and is
+bound to get for other people, and who therefore has courage for other
+people.</p>
+
+<p>This is the hardest kind of courage to have&mdash;courage for other people.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_349" id="Page_349"></a>CHAPTER XII</h2>
+
+<h3>THE MEN WHO WANT THINGS</h3>
+
+
+<p>During the coal strike I took up my morning paper and read from a speech
+by Vernon Hartshorn, the miners' leader: &quot;In a week's time, by tying up
+the railways and other means of transportation, we could so paralyze the
+country that the government would come to us on their knees and beg us
+to go to work on terms they are now flouting as impossible.&quot;</p>
+
+<p>During the dockers' strike I took up my morning paper and read Ben
+Tillett's speech, at the meeting the day before, to fifty thousand
+strikers on Tower Hill. &quot;'I am going to ask you to join me in a prayer,'
+Tillett said. 'Lord Devonport has contributed to the murder, by
+starvation, of your children, your women, and your men. I am not going
+to ask you to do it, but I am going to call on God to strike Lord
+Devonport dead,' He asked those who were prepared to repeat the 'prayer'
+to hold up their hands. Countless hands were held up, and cries: 'Strike
+him doubly stone dead!' The men then repeated the following 'prayer',
+word for word, after Tillett:</p>
+
+<blockquote><p>&quot;'O God, strike Lord Devonport dead.'</p></blockquote>
+
+<p>&quot;Afterward the strikers chanted the words: 'He shall die! He shall
+die!'&quot;</p>
+
+<p>There are times when it is very hard to have courage for other people.</p>
+
+<p>It is when one watches people doing cowardly things that one finds it
+hardest to have courage for them.</p>
+
+<p><a name="Page_350" id="Page_350"></a>I felt the same way both mornings at first when I held my paper in my
+hand and thought about what I had read, about the government's going
+down on its knees, and about God's striking Lord Devonport dead.</p>
+
+<p>The first feeling was one of profound resentment, shame&mdash;a huge,
+helpless, muddle-headed anger.</p>
+
+<p>I had not the slightest trace of courage for the miners; I did not see
+how the government could have any courage for them. And I had no courage
+for the dockers, or for what could be expected of the dockers. I did not
+see how Lord Devonport could have any courage for them.</p>
+
+<p>I repeated their prayer to myself.</p>
+
+<p>The dockers were cowards. I was not going to try to sympathize with
+them, or try to be reasonable about them. It was nothing that they were
+desperate and had prayed. Was I not desperate too? Would not the very
+thought that fifty thousand men could pray a prayer like that make any
+man desperate? It was as if I had stood and heard fifty thousand beasts
+roaring to their god.</p>
+
+<p>&quot;They are desperate,&quot; I said to myself: &quot;I will not take what they think
+seriously. It does not matter what desperate people think.&quot;</p>
+
+<p>Then I waited a minute. &quot;But I am desperate, too,&quot; I said; &quot;I must not
+take what I think seriously. It does not matter what desperate people
+think.&quot;</p>
+
+<p>I thought about this a little, and drove it in.</p>
+
+<p>&quot;What I think will matter more a little later, perhaps, when I get over
+being desperate.&quot;</p>
+
+<p>&quot;Perhaps what the dockers think will matter more a little later, too.&quot;</p>
+
+<p>In the meantime are not their scared and hateful opinions as good as my
+scared and hateful opinions?</p>
+
+<p>The important and final opinions, the ones to be taken seriously, that
+can be acted on, will be the opinions of those who get over being scared
+and hateful first.</p>
+
+<p><a name="Page_351" id="Page_351"></a>Then I stood up for myself.</p>
+
+<p>I had a reason for being scared and hateful. They and their prayer drove
+me to be scared and hateful.</p>
+
+<p>I thought again.</p>
+
+<p>Perhaps they had a reason, too.</p>
+
+<p>Then it all came over me. I became a human being all in a minute when I
+thought of it.</p>
+
+<p>I became suddenly full of courage for the hateful dockers.</p>
+
+<p>I thought how much more discouraging it would be if they had not been
+hateful at all.</p>
+
+<hr />
+
+<p>I do not imagine God was sorry when He heard those fifty thousand
+dockers asking Him to strike Lord Devonport dead.</p>
+
+<p>Not that He would have approved of it.</p>
+
+<p>It was not the last word of wisdom or reasonableness. It was lacking in
+beauty and distinction as a petition, as being just the right form of
+prayer for those fifty thousand faultless dockers up on Tower Hill that
+afternoon (the whole of London listening, in that shocked and proper way
+that London has).</p>
+
+<p>But I have not lost all courage for the dockers who made it.</p>
+
+<p>They still want something! They still are men! They still stand up when
+they speak to Heaven! There is some stuff in them yet! They make heaven
+and earth ring to get a word with God!</p>
+
+<p>This all means something to God, probably.</p>
+
+<p>Perhaps it might mean something to us.</p>
+
+<p>We are superior persons, it is true. We do not pray the way they pray.</p>
+
+<p>We believe in being more self-controlled. We take our breakfasts
+quietly, and with high collars and silk hats, and with gilt prayer-books
+we go into the presence of our Maker. We believe in being calm and
+reasonable.</p>
+
+<p>But if men who have not enough to eat are so half-dead and <a name="Page_352" id="Page_352"></a>so worthless
+that they can feel calm and reasonable about it, and can always be
+precisely right and always say precisely the right thing&mdash;if, with their
+wives fainting in their arms and their babies crying for food, all that
+those dockers had character enough to do, up on Tower Hill, was to make
+a polite, smooth, Anglican prayer to God&mdash;a prayer like a kind of
+blessing before not having any meat, and not that awful, fateful, husky
+cry to Heaven, a roar or rending of their hearts up to the black and
+empty sky&mdash;what would such men have been good for? What hope or courage
+could any one have for them, for such men at such a time, if they would
+not, if they could not, come thundering and breaking into His presence,
+fifty thousand strong, to get what they want?</p>
+
+<p>I may not know God, but whatever else He is, I feel sure that He is not
+a precise stickler-god, that He is not pompous about spiritual manners,
+a huge, literal-minded, Proper Person, who cannot make allowances for
+human nature, who cannot hear what humble, rough men like these, hewing
+their vast desires for Him out of darkness, and out of little foolish
+words, are trying to say to Him.</p>
+
+<p>And perhaps we, too, do not need to be literal-minded about a prayer
+that we may hear, or that we may overhear, roaring its way up past our
+smooth, beautiful lives rudely to Heaven.</p>
+
+<p>What is the gist of the prayer to God, and to us?</p>
+
+<p>What is it that the men are trying to say in this awful, flaming,
+blackening metaphor of wishing Lord Devonport dead?</p>
+
+<p>The gist of it is that they mean to say, whether they are right or wrong
+(like us, as we would say, whether we were right or wrong), they mean to
+say that they have a right to live.</p>
+
+<p>In other words, the gist of it is that we are like them, and that they
+are like us.</p>
+
+<p>I, too, in my hour of deepest trial, with no silk hat, with no gloves,
+with no gilt prayer-book, as I should, have flashed out my will upon my
+God. I, too, have cried with Paul, with Job, <a name="Page_353" id="Page_353"></a>across my sin&mdash;my sin that
+very moment heaped up upon my lips&mdash;have broken wildly in upon that
+still, white floor of Heaven!</p>
+
+<p>And when the dockers break up through, fling themselves upon their God,
+what is it, after all, but another way of saying, &quot;I am persuaded that
+neither death, nor life, nor angels, nor principalities, nor powers, nor
+things present, nor things to come, nor height, nor depth, nor any other
+creature, shall be able to separate us from the love of God....&quot;</p>
+
+<p>It may have been wicked in the dockers to address God in this way, but
+it would have been more wicked in them not to think He could understand.</p>
+
+<p>I believe, for one, that when Jacob wrestled with the angel, God looked
+on and liked it.</p>
+
+<p>The angel was a mere representative at best, and Jacob was really
+wrestling with God.</p>
+
+<p>And God knew it and liked it.</p>
+
+<p>Praying to strike Lord Devonport dead was the dockers' way of saying to
+God that there was something on their minds that simply could not be
+said.</p>
+
+<p>I can imagine that this would interest a God, a prayer like the dockers'
+prayer, so spent, so desperate, so unreasonable, breaking through to
+that still, white floor of Heaven!</p>
+
+<p>And it does seem as if, in our more humble, homely, and useful capacity
+as fellow human beings, it might interest us.</p>
+
+<p>It seems as if, possibly, we might stop criticising people who pray
+harder than we do, pointing out that wrestling with God is really rather
+rude&mdash;as if we might stop and see what it means to God and what it means
+to us, and what there is that we might do, you and I, oh, Gentle Reader,
+to make it possible for the dockers on Tower Hill to be more polite,
+perhaps, more polished, as it were, when they speak to God next time.</p>
+
+<p>Perhaps nothing the dockers could do in the way of being violent could
+be more stupid and wicked than having all these <a name="Page_354" id="Page_354"></a>sleek, beautiful,
+perfect people, twenty-six million of them, all expecting them not to be
+violent.</p>
+
+<p>In my own quiet, gentle, implacable beauty of spirit, in my own ruthless
+wisdom on a full stomach, I do not deny that I do most sternly
+disapprove of the dockers and their violence.</p>
+
+<p>But it is better than nothing, thank God!</p>
+
+<p>They want something.</p>
+
+<p>It gives me something to hope for, and to have courage for, about
+them&mdash;that they want something.</p>
+
+<p>Possibly if we could get them started wanting something, even some
+little narrow and rather mean thing, like having enough to eat&mdash;possibly
+they will go on to art galleries, to peace societies, and cathedrals
+next, and to making very beautiful prayers (alas, Gentle Reader, how can
+I say it?) like you&mdash;Heaven help us!&mdash;and like me!</p>
+
+<p>I would have but one objection to letting the dockers have their full
+way, and to letting the control of the situation be put into their
+hands.</p>
+
+<p>They do not hunger enough.</p>
+
+<p>They are merely hungering for themselves.</p>
+
+<p>This may be a reason for not letting the world get entirely into their
+hands, but in the meantime we have every reason to be appreciative of
+the good the dockers are doing (so far as it goes) in hungering for
+themselves.</p>
+
+<p>It would be strange indeed if one could not tolerate in dockers a little
+thing like this. Babies do it. It is the first decency in all of us. It
+is the first condition of our knowing enough, or amounting to enough, to
+ever hunger for any one else. Everybody has to make a beginning
+somewhere. Even a Saint Francis, the man who hungers and thirsts for
+righteousness, who rises to the heights of social-mindedness, who
+hungers and thirsts for everybody, begins all alone, at the breast.</p>
+
+<p>Which is there of us who, if we had not begun our own hungering and
+thirsting for righteousness, our tugging on God, <a name="Page_355" id="Page_355"></a>in this old, lonely,
+preoccupied, selfish-looking way, would ever have grown up, would ever
+have wanted enough things to belong to a Church of England, for
+instance, or to a Congregational Home Missionary Society?</p>
+
+<p>It is true that the dockers are, for the moment (alas, fifty or sixty
+years or so!), merely wanting things for themselves, or wanting things
+for their own class. And so would we if we had been born, brought up,
+and embedded in a society which allowed us so little for ourselves that
+not growing up morally&mdash;keeping on over and over again, year after year,
+just wanting things for ourselves, and not really being weaned yet&mdash;was
+all that was left to us.</p>
+
+<p>There is really considerable spiritual truth in having enough to eat.</p>
+
+<p>Sometimes I have thought it would be not unhelpful, would make a little
+ring of gentle-heartedness around us, some of us&mdash;those of us who live
+protected lives and pray such rich, versatile prayers, if we would stop
+and think what a docker would have to do, what arrangements a docker
+would have to make before he could enjoy praying with us&mdash;falling back
+into our beautiful, soft, luxurious wanting things for others.</p>
+
+<p>Possibly these arrangements, such as they are, are the ones the dockers
+are trying to make with Lord Devonport now.</p>
+
+<p>The docker is trying to get through hungering for something to eat, to
+arrange gradually to have his hungers move on.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_356" id="Page_356"></a>CHAPTER XIII</h2>
+
+<h3>MEN WHO GET THINGS</h3>
+
+
+<p>All the virtues are hungers. A vice is the failure of desire. A vice is
+a man's failure to have enough big hungers at hand, sternly within
+reach, to control his little ones.</p>
+
+<p>A man who is doing wrong is essentially bored. He has let himself drop
+into doing rows of half-things, or things which he can only half do. He
+forgets, for the moment, what it really is that he wants, or possibly
+that he wants anything. Then it is that the one little, mean Lonely
+Hunger&mdash;a glass of liquor, a second piece of pie, another man's wife, or
+a million dollars, runs away with him.</p>
+
+<p>When a man sins it is because his appetites fail him. Self-control lies
+in maintaining checks and balances of desire, centripetals, and
+centrifugals of desire. The worst thing that could happen to the world
+would be to have it placed in the hands of men who only have a gift of
+hungering for certain sorts of things, or hungering for certain classes
+of people, or hungering for themselves.</p>
+
+<p>We do not want the man who is merely hungering for himself to rule the
+world&mdash;not because we feel superior to him, but because a man who is
+merely hungering for himself cannot be taken seriously as an authority
+on worlds. People can take him seriously as an authority on his own
+hunger. But what he thinks about everything beyond that point cannot be
+taken seriously. What he thinks about how the world should be run, about
+what other people want, what labour and capital want, cannot be taken
+seriously.</p>
+
+<p><a name="Page_357" id="Page_357"></a>I will not yield place to any one in my sympathy with the dockers.</p>
+
+<p>I like to think that I too, given the same grandfathers, the same
+sleeping rooms and neighbours, the same milk, the same tincture of
+religion, would dare to do what they have done.</p>
+
+<p>But I cannot be content, as I take my stand by the dockers, with
+sympathizing in general. I want to sympathize to the point.</p>
+
+<p>And on the practical side of what to do next in behalf of the dockers,
+or of what to let them do, I find myself facing two facts:</p>
+
+<p>First, the dockers are desperate. I take their desperation as conclusive
+and imperative. It must be obeyed.</p>
+
+<p>Second, I do not care what they think.</p>
+
+<p>What they think must not be obeyed. Men who are in the act of being
+scared or hateful, whether it be for five minutes, jive months, or sixty
+years, who have given up their courage for others, or for their enemies,
+are not practical. What a man who despairs of everybody except himself
+thinks, does not work and cannot be made to work. The fact that the
+dockers have no courage about their employers may be largely the
+employers' fault. It is largely the fault of society, of the churches,
+the schools, the daily press. But the fact remains, and whichever side
+in the contest has, or is able to have, first, the most courage for the
+other side, whichever side wants the most for the other side, will be
+the side that will get the most control.</p>
+
+<p>If Labour, in the form of syndicalism, wants to grasp the raw materials,
+machinery, and management of modern industry out of the hands of the
+capitalists and run the world, the one shrewd, invincible way for Labour
+to do it is going to be to want more things for more people than
+capitalists can want.</p>
+
+<p>The only people, to-day, who are going to be competent to run a world,
+or who can get hold of even one end of it to try to run it, are going to
+be the people who want a world, who have a habit, who may be said to be
+almost in a rut, of wanting things all day, every day, for a world&mdash;men
+who cannot keep <a name="Page_358" id="Page_358"></a>narrowed down very long at a time to wanting things for
+themselves.</p>
+
+<p>There will be little need of our all falling into a panic, or all being
+obliged to rely on policemen, or to call out troops to stave off an
+uprising of the labour classes as long as the labour classes are merely
+wanting things for themselves. It is the men who have the bigger hungers
+who are getting the bigger sorts of things&mdash;things like worlds into
+their hands. The me-man and the class-man, under our modern conditions,
+are being more and more kept back and held under in the smaller places,
+the me-places and class-places, by the men who want more things than
+they can want, who lap over into wanting things for others.</p>
+
+<p>The me-man often may see what he wants clearly and may say what he
+wants.</p>
+
+<p>But he does not get it. It is the class-man who gets it for him.</p>
+
+<p>The class-man may see what he wants for his class clearly and may say
+what he wants.</p>
+
+<p>But he does not get it. It is the crowd-man who gets it for him.</p>
+
+<p>It is a little startling, the grim, brilliant, beautiful way that God
+has worked it out!</p>
+
+<p>It is one of His usual paradoxes.</p>
+
+<p>The thing in a man that makes it possible for him to get things more
+than other people can get them is his margin of unselfishness.</p>
+
+<p>He gets things by seeing with the thing that he wants all that lies
+around it. With equal clearness he is seeing all the time the people and
+the things that are in the way of what he wants; how the people look or
+try to look, how they feel or try to make him think they feel, what they
+believe and do not believe or can be made to believe; he sees what he
+wants in a vast setting of what he cannot get with people, and of what
+he can&mdash;in a huge moving picture of the interests of others.</p>
+
+<p>The man who, in fulfilling and making the most of himself, <a name="Page_359" id="Page_359"></a>can get
+outside of himself into his class, who, in being a good class-man, can
+overflow into being a man of the world, is the man who gets what he
+wants.</p>
+
+<p>I am hopeful about Labour and Capital to-day because in the industrial
+world, as at present constituted in our co&ouml;perative age, the men who can
+get what they want, who get results out of other people, are the men who
+have the largest, most sensitive outfits for wanting things for other
+people.</p>
+
+<p>If there is one thing rather than another that fills one with courage
+for the outlook of labouring men to-day it is the colossal failure Ben
+Tillett makes in leading them in prayer.</p>
+
+<p>Even the dockers, perhaps the most casually employed, the most spent and
+desperate class of Labour of all, only prayed Ben Tillet's prayer a
+minute and they were sorry the day after.</p>
+
+<p>And it was Ben Tillett's prayer in the end that lost them their cause&mdash;a
+prayer that filled all England on the next day with the rage of
+Labour&mdash;that a man like Ben Tillett, with such a mean, scared, narrow
+little prayer, should dare to represent Labour.</p>
+
+<p>In the same way, after the shooting in the Lawrence strike, when all
+those men (Syndicalists) had streamed through the streets, showing off
+before everybody their fine, brave-looking thoughtless, superficial,
+guillotine feelings and their furious little banner, &quot;No God and no
+Master&quot;&mdash;it did one good, only a day or so later, to see a vast crowd of
+Lawrence workers, thirty thousand strong, tramping through the streets,
+singing, with bands of music, and with banners, &quot;In God we trust&quot; and
+&quot;One is our Master, even Christ&quot;&mdash;thousands of men who had never been
+inside a church, thousands of men who could never have looked up a verse
+in the Bible, still found themselves marching in a procession, snatching
+up these old and pious mottoes and joining in hymns they did not know,
+all to contradict, and to contradict thirty thousand strong, the idea
+that the blood and froth, the fear and unbelief, of the Industrial
+<a name="Page_360" id="Page_360"></a>Workers of the World represented or could ever be supposed to represent
+for one moment the manhood and the courage, the faithfulness and (even
+in the hour of their extremity) the quiet-heartedness, the human loyalty
+and self-forgetfulness, the moral dignity of the American workingman.</p>
+
+<p>It cannot truly be said that the typical modern labouring man, whether
+in America or England, is a coward; that he has no desire, no courage,
+for any one except for himself and for his own class. Mr. O'Connor of
+the Dockers' Organization in the East of Scotland, said at the time of
+the strike of the dockers in London: &quot;This kind of business of the
+bureaucratic labour men in London, issuing orders for men to stop work
+all over the country, is against the spirit of the trades unions of
+England. It is a thing we cannot possibly stand. We have an agreement
+with the employers, and we have no intention of breaking it.&quot;</p>
+
+<p>It cannot be said that the typical modern labourer is listening
+seriously to the Syndicalist or to the Industrial Worker of the World
+when he tells him that Labour alone can save itself, and that Labour
+alone can save the world. He knows that any scheme of social and
+industrial reform which leaves any class out, rich or poor, which does
+not see that everybody is to blame, which does not see that everybody is
+responsible, which does not arrange or begin to arrange opportunity and
+expectation for every man and every degree and kind of man, and does not
+do it just where that man is, and do it now, is superficial.</p>
+
+<p>If we are going to have a society that is for all of us, it will take
+all of us, and all of us together, to make it. Mutual expectation alone
+can make a great society. Mutual expectation, or courage for others,
+persistently and patiently and flexibly applied&mdash;applied to details by
+small men, applied to wholes by bigger ones&mdash;is going to be the next big
+serious, unsentimental, practical industrial achievement. And I do not
+believe that for sheer sentiment's sake we are going to begin by rooting
+up millionaires and, with one glorious thoughtless sweep, saying, &quot;We
+will have a new world,&quot; without asking at least some of <a name="Page_361" id="Page_361"></a>the owners of
+it to help, or at least letting them in on good behaviour. Nor are we
+going to begin by rooting up trade unions and labour leaders.</p>
+
+<p>The great organizations of Capital in the world to-day are daily
+engaged, through competition and experiment and observation, in
+educating one another and finding out what they really want and what
+they can really do; and it is equally true that the great organizations
+of labour, in the same way, are educating one another.</p>
+
+<p>The real fight of modern industry to-day is an educational fight. And
+the fight is being conducted, not between Labour and Capital, but
+between the labouring men who have courage for Capital and labouring men
+who have not, and between capitalists who have courage for Labour and
+those who have not. To put it briefly, the real industrial fight to-day
+is between those who have courage and those who have not.</p>
+
+<p>It is not hard to tell, in a fight between men who have courage and men
+who have not, which will win.</p>
+
+<p>Probably, whatever else is the matter with them, the world will be the
+most safe in the hands of the men who have the most courage.</p>
+
+<p>There are four items of courage I would like to see duly discussed in
+the meetings of the trades unions in America and England.</p>
+
+<p>First, A discussion of trades unions. Why is it that, when the leaders
+of trades unions come to know employers better than the other men do and
+begin to see the other side and to have some courage about employers and
+to become practicable and reasonable, the unions drop them?</p>
+
+<p>Second, Why is it that, in a large degree, the big employers, when they
+succeed in getting skilled representatives or managers who come to know
+and to understand their labouring men better than they do, do <i>not</i> drop
+them? Why is it that, day by day, on all sides in America and England,
+one sees the employing class advancing men who have a genius for being
+<a name="Page_362" id="Page_362"></a>believed in, to at first questioned, and then to almost unquestioned,
+control of their business? If this is true, does it not seem on the
+whole that industry is safer in the hands of employers who have courage
+for both sides and who see both sides than of employees who do not? Does
+not the remedy for trades unions and employees, if they want to get
+control, seem to be, instead of fighting, to see if they cannot see both
+sides quicker, and see them better, than their employers do?</p>
+
+<p>Third, A discussion of efficiency in a National Labour Party from the
+point of view of the trend of national efficiency in business.
+Apparently the most efficient and shrewd business men in England and
+America are the men who are running what might be called lubricated
+industries&mdash;who are making their industries succeed on the principle of
+sympathetic, smooth-running, mutual interests. If the successful modern
+business man who owns factories is not running each factory as a small
+civil war, is it not true that the only practical and successful Labour
+Party in England, the only party that can get things done for labour and
+that can hold power, is bound to be the party that succeeds in having
+the most courage for both sides, in seeing the most mutual interests,
+and in seeing how these interests can be put together, and in seeing it
+first and acting on it before any other merely one-sided party would be
+able to think it out?</p>
+
+<p>Fourth, A discussion of the selection of the best labour leaders to
+place at the head of the unions.</p>
+
+<p>Nearly every man who succeeds in business notably, succeeds in believing
+something about the people with whom he deals that the men around him
+have not believed before, or in believing something which, if they did
+believe it, they had not applied or acted as if they had believed
+before. If, in order to succeed, a business man does not believe
+something that needs to be believed before other people believe it, he
+hires somebody who does believe it to believe it for him.</p>
+
+<p>Perhaps Labour would find it profitable to act on this prin<a name="Page_363" id="Page_363"></a>ciple too,
+and to see to it that the leaders chosen to act for them are not the
+noisiest minded, but the most creative men, the men who can express
+original, shrewd faiths in the men with whom they have to deal&mdash;faiths
+that the men around them will be grateful (after a second thought) to
+have expressed next.</p>
+
+<hr />
+
+<p>In the meantime, whether among the labourers or the capitalists, however
+long it may take, it is not hard to see, on every hand to-day, the world
+about us slowly, implacably getting into the hands of the men, poor or
+rich, who have the most keen, patient courage about other people, the
+men who are &quot;good&quot; (God save the word!), the men who have practical,
+working human sympathies and a sense of possibilities in those above
+them and beneath them with whom they work&mdash;the men who most clearly,
+eagerly, and doggedly want things for others, who have the most courage
+for others.</p>
+
+<p>I have thought that if we could find out what this courage is, how it
+works, how it can be had, and where it comes from, it might be more
+worth our while to know than any other one thing in the world.</p>
+
+<p>I would like to try to consider a few of the sources of this courage for
+others.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_364" id="Page_364"></a>CHAPTER XIV</h2>
+
+<h3>SOURCES OF COURAGE FOR OTHERS&mdash;TOLERATION</h3>
+
+
+<p>After making an address on inspired millionaires one night before the
+Sociological Society in their quarters in John Street, I found myself
+the next day&mdash;a six-penny day&mdash;standing thoughtfully in the quarters of
+the Zo&ouml;logical Society in Regent's Park.</p>
+
+<p>The Zo&ouml;logical Society makes one feel more humble, I think, than the
+Sociological Society does.</p>
+
+<p>All sociologists, members of Parliament, eugenists, professors, and
+others, ought to be compelled by law to spend one day every two weeks
+with the Zo&ouml;logical Society in Regent's Park.</p>
+
+<p>All reformers who essay to make over human nature, all idealists, should
+be required by law to visit menageries&mdash;to go to see them faithfully or
+to be put in them a while until they have observed life and thought
+things out.</p>
+
+<blockquote><p>A GREEN BENCH, THE ZOO, REGENT'S PARK, 1911.</p></blockquote>
+
+<p>For orienting a man and making him reasonable, there is nothing, I find,
+like coming out and putting in a day here, making one's self gaze firmly
+and doggedly at the other animals.</p>
+
+<p>We have every reason to believe that Noah was a good psychologist, or
+judge of human nature, before he went into the ark, but if he was not,
+he certainly would have come out one.</p>
+
+<p>There is nothing like a menagerie to limber one up.</p>
+
+<p>Especially an idealist.</p>
+
+<p>Take a pelican, for instance. What possible personal ideal was it that
+could make a pelican want to be a pelican or that <a name="Page_365" id="Page_365"></a>could ever have made
+a pelican take being a pelican seriously for one minute?</p>
+
+<p>And the camel with his lopsided hump. &quot;Why, oh, why,&quot; cries the
+idealist, wringing his hands. &quot;Oh, why&mdash;&mdash;?&quot;</p>
+
+<p>I have come out here this afternoon, in the middle of my book, in the
+middle of a chapter against the syndicalists, but it ill beseems me,
+after spending half a day looking calmly at peacocks, at giraffes, at
+hippopotamuses, at all these tails, necks, legs and mouths, at this
+stretch or bird's eye view&mdash;this vast landscape of God's toleration&mdash;to
+criticise any man, woman or child of this world for blossoming out, for
+living up, or fleshing up, or paring down, to what he is really like
+inside.</p>
+
+<p>Possibly what each man stands for is well enough for him to stand for.
+It is only when what a man says, comes to being repeated, to being made
+universal, to being jammed down on the rest of us, that the lie in it
+begins to work out.</p>
+
+<p>Let us let everybody alone and be ready to find things out just for
+ourselves.</p>
+
+<p>Here is this big, frivolous, gentle elephant, for instance, poking his
+huge, inquiring trunk into baby carriages. He is certainly too glorious,
+too profound, a personage to do such things! It does seem a little
+unworthy to me, as I have been sitting here and watching him from this
+park bench, for a noble, solemn being like the elephant&mdash;a kind of
+cathedral of a beast, to be as deeply interested as he is in peanuts.</p>
+
+<p>He looms up before me once more. I look up a little closer&mdash;look into
+his little, shrewd eyes&mdash;and, after all, what do I know about him?</p>
+
+<p>And I watch the camels with the happy, dazed children on their backs, go
+by with soft and drifting feet. Do I suppose I understand camels? Or I
+follow the crowd. I find myself at last with that huge, hushed,
+sympathetic congregation at the 4 P.M. service, watching the lions eat.</p>
+
+<p>Everything does seem very much mixed up when one brings <a name="Page_366" id="Page_366"></a>one's
+Sociological Society dogmas, and one's little neat, impeccable row of
+principles to the test of watching the lions eat!</p>
+
+<p>Possibly people are as different from one another inside&mdash;in their souls
+at least&mdash;as different as these animals are.</p>
+
+<p>It is true, of course, that as we go about, people do have a plausible
+way in this world&mdash;all these other people, of looking like us.</p>
+
+<p>But they are different inside.</p>
+
+<p>If one could stand on a platform as one was about to speak and could
+really see the souls of any audience&mdash;say of a thousand people&mdash;lying
+out there before one, they would be a menagerie beside which, O Gentle
+Reader, I dare to believe, Barnum and Bailey's menagerie would pale in
+comparison.</p>
+
+<p>But in a menagerie (perhaps you have noticed it, Gentle Reader) one
+treats the animals seriously, and as if they were Individuals.</p>
+
+<p>They are what they are.</p>
+
+<p>Why not treat people's souls seriously?</p>
+
+<p>It is true that people's souls, like the animals, are alike in a general
+way. They all have in common (in spiritual things) organs of
+observation, appropriation, digestion and organs of self-reproduction.</p>
+
+<p>But these spiritual organs of digestion which they have are theirs.</p>
+
+<p>And these organs of self-reproduction are for the purpose of reproducing
+themselves and not us.</p>
+
+<p>These are my reflections, or these try to be my reflections when I
+consider the Syndicalist&mdash;how he grows or when I look up and see a
+class-war socialist&mdash;an Upton Sinclair banging loosely about the world.</p>
+
+<p>My first wild, aboriginal impulse with Upton Sinclair when I come up to
+him as I do sometimes&mdash;violent, vociferous roaring behind his bars, is
+to whisk him right over from being an Upton Sinclair into being me. I do
+not deny it.</p>
+
+<p><a name="Page_367" id="Page_367"></a>Then I remember softly, suddenly, how I felt when I was watching the
+lions eat.</p>
+
+<p>I remember the pelican.</p>
+
+<p>Thus I save my soul in time.</p>
+
+<p>Incidentally, of course, Upton Sinclair's insides are saved also.</p>
+
+<p>It is beautiful the way the wild beasts in their cages persuade one
+almost to be a Christian!</p>
+
+<p>Of course when one gets smoothed down one always sees people very
+differently. In being tolerant the rub comes usually (with me) in being
+tolerant in time. I am tempted at first, when I am with Upton Sinclair,
+to act as if he were a whole world of Upton Sinclairs and of course
+(anybody would admit it) if he really were a whole world of Upton
+Sinclairs he would have to be wiped out. There would be nothing else to
+do. But he is not and it is not fair to him or fair to the world to act
+as if he were.</p>
+
+<p>The moment I see he is confining himself to just being Upton Sinclair I
+rather like him.</p>
+
+<p>It is the same with Ella Wheeler Wilcox. It is when I fall to thinking
+of her as if she were, or were in danger of being, a whole world of Ella
+Wheeler Wilcoxes that I grow intolerant of her. Ella Wheeler Wilcox as a
+Tincture, which is what she really is, of course, is well enough. I do
+not mind.</p>
+
+<p>The real truth about a man like Upton Sinclair, when one has worked down
+through to it, is that while from my point of view a class-war
+socialist&mdash;a man who proposes to put society together by keeping men
+apart&mdash;is wrong and is sure to do a great deal of harm to some people,
+there are other people to whom he does a great deal of good.</p>
+
+<p>There really are people who need Upton Sinclair. It may be a hard fact
+to face perhaps, but when one faces it one is glad there is one. Some of
+the millionaires need Sinclair. There are others whose attention would
+be attracted better in more subtle ways.</p>
+
+<p>The class-war socialist, though I may be at this moment in <a name="Page_368" id="Page_368"></a>the very act
+of trying to make him impossible, to put him out of date, has been and
+is, in his own place and his own time, I gratefully acknowledge, of
+incalculable value.</p>
+
+<p>Any man who can, by saying violent and noisy things, make rich, tired,
+mechanical-minded people, and poor, tired mechanical-minded people wake
+up enough to feel hateful has performed a public service. The
+hatefulness is the beginning of their being covetous for other things
+than the things they have. If a man has a habit of hunger he gets better
+and better hungers as a matter of course; bread and milk, ribbons,
+geraniums, millinery, bathtubs, Bibles, copartnership associations. And
+in the meantime the one precious thing to be looked out for in a man,
+and to be held sacred, is his hunger.</p>
+
+<p>The one important religious value in the world is hunger and to all the
+men to-day who are contributing to the process of moving on hungers;
+whether the hungers happen to be our hungers or not or our stages of
+hunger or not, we say Godspeed.</p>
+
+<p>There are times when the sudden sense one comes to have that the world
+is a struggle, a great prayer toward the sun, a tumult and groping of
+desire, the sense that every kind and type of desire has its time and
+its place in it and every kind and type of man, gives a whole new
+meaning to life. This sense of a now possible toleration which we come
+to have, some of us, opens up to us always when it comes a new world of
+courage about people. It makes all these dear, clumsy people about us
+suddenly mean something. It makes them all suddenly belong somewhere.
+They become, as by a kind of miracle, bathed in a new light,
+wrong-headed, intolerable though they be, one still sees them flowing
+out into the great endless stream of becoming&mdash;all these dots of the
+vast desire, all these queer, funny, struggling little sons of God!</p>
+
+<p>It has been overlooked that social reform primarily is not a matter of
+legislation or of industrial or political systems, or of machinery, but
+a matter, of psychology, of insight into human nature and of expert
+reading and interpretation of the minds of <a name="Page_369" id="Page_369"></a>men. What are they thinking
+about? What do they think they want?</p>
+
+<p>The trades unions and employers' associations, extreme socialists and
+extreme Tories have so far been very bad psychologists. If the Single
+Tax people were as good at being intuitionalists or idea-salesmen as
+they are at being philosophers in ideas they would long before this have
+turned everything their way. They would have begun with people's hungers
+and worked out from them. They would have listened to people to find out
+what their hungers were. The people who will stop being theoretical and
+logical about each other and who will look hard into each other's eyes
+will be the people whose ideas will first come to pass. Everything we
+try to do or say or bring to pass in England or America is going to
+begin after this, not in talking, but in listening. If social reformers
+and industrial leaders had been good listeners, the social
+deadlock&mdash;England with its House of Lords and railroads both on strike
+and America with its great industries quarrelling&mdash;would have been
+arranged for and got out of the way over twenty years ago.</p>
+
+<p>We have overlooked the first step of industrial reform, the rather
+extreme step of listening. The most hard-headed and conclusive man to
+settle any given industrial difficulty is the man who has the gift of
+divining what is going on in other people's minds, a gift for being
+human, a gift for treating everybody who disagrees with him as if they
+might possibly be human too, though they are very poor, even though they
+are very rich. Practical psychology has come to be not only the only
+solution but also the only method of our modern industrial questions.
+Being so human that one can guess what any possible human being would
+think is the one hard-headed and practical way to meet the modern labour
+problem.</p>
+
+<p>The first symptom of being human in a man is his range and power of
+shrewd, happy toleration, or courage for people who know as little now
+as he knew once.</p>
+
+<p>A man's sense of toleration is based primarily upon the range <a name="Page_370" id="Page_370"></a>and power
+of his knowledge of himself, upon his power of remembering and
+anticipating himself, upon his laughing with God at himself, upon his
+habit in darkness, weariness or despair, or in silent victory and joy,
+of falling on his knees.</p>
+
+<p>Toleration is reverence. It is the first source of courage for other
+people.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_371" id="Page_371"></a>CHAPTER XV</h2>
+
+<h3>CONVERSION</h3>
+
+
+<p>Some people think of the world as if it were made all through, people
+and all, of reinforced concrete, as if everything in it&mdash;men, women,
+children, churches, colleges, and parties, were solidly, inextricably
+imbedded in it.</p>
+
+<p>Every age in history has had to get on as well as it could with two sets
+of totally impracticable people, our two great orders of Philistines in
+this world, the people who put their trust in Portland Cement and the
+people who put their trust in Explosives.</p>
+
+<p>There has not been a single great movement in history yet that every
+thoughtful man has not had to watch being held up by these people&mdash;by
+millions of worthy, simple, rudimentary creatures who consent to be mere
+conservatives or mere radicals.</p>
+
+<p>One set says, &quot;People cannot be converted so we will blow them up.&quot;</p>
+
+<p>The other set says, &quot;We are going to be blown up, so let us put on
+Plaster of Paris as a garment, we will array ourselves before the Lord
+in Portland Cement.&quot;</p>
+
+<p>Both of these classes of people believe alike on one main point.</p>
+
+<p>They do not believe in Conversion.</p>
+
+<p>If the conservatives believed in conversion they would not be so afraid
+that they feel obliged to resort to Portland Cement. If the radicals
+believed in conversion they would not be so afraid that they feel
+obliged to resort to Explosives.</p>
+
+<p>In our machine civilization to these two great standard <a name="Page_372" id="Page_372"></a>classes of
+scared people, there has been added what seems to be a third class&mdash;the
+people who have responded to a kind of motor spirit in the time, who
+have modulated a little their unbelief in human nature. They have
+substituted for their reinforced concrete Unbelief, a kind of Whirling
+Unbelief, called machinery.</p>
+
+<p>They admit that in our modern life men are not made of reinforced
+concrete. We may move, but we move as wheels move, they tell us. We arc
+whirlingly imbedded. We are cogs and wheels in an Economic Machine.</p>
+
+<p>I would like to consider for a moment this Whirling Unbelief.</p>
+
+<p>There was a time once when I took the Economic Machine very seriously.</p>
+
+<p>I looked up when I went by, at the Economic Machine as the last and the
+most terrific of the inventions among the machines. The machine that
+mocked all the other machines, that made all our machines look pathetic
+and ridiculous, was the Economic Machine. There were days when I heard
+it or seemed to hear it&mdash;this Economic Machine closing in around my
+life, around all our lives like the last hoarse mocking laugh of
+civilization.</p>
+
+<p>I said I will love every machine that runs except the Economic
+Machine&mdash;the machine for making people into machines.</p>
+
+<p>But one day when I had waited or dared to wait, I know not why, a little
+longer than usual before the Whirling Unbelief, I heard the hoarse
+mocking laugh die away. I became very quiet. I began to think, I
+reflected on my experiences. I began to notice things.</p>
+
+<p>I noted that every time I had found myself being discouraged about
+people, I had caught myself thinking of people as Cogs and Wheels.</p>
+
+<p>Were they really Cogs and Wheels?</p>
+
+<p>Possibly it was merely the easiest, most mechanical-minded thing to do
+to think of people (with all this machinery around one) as cogs and
+wheels in an economic machine.</p>
+
+<p><a name="Page_373" id="Page_373"></a>Then it began to occur to me that it was because I had looked upon the
+economic machine a little lazily, a little innocently that I had been
+awed and terrific&mdash;and had been swept away with it into the Whirling
+Unbelief.</p>
+
+<p>Then I stood quietly and calmly for days, for weeks, for years before
+it. I watched it Go Round.</p>
+
+<p>I then discovered under close observation that what had looked to me
+like an economic machine was not an economic machine at all.</p>
+
+<p>The modern economic world has innumerable mechanical elements in it, but
+it is not an economic machine.</p>
+
+<p>It is a biological engine.</p>
+
+<p>It is the biology in it that conceives, desires, and determines the
+machinery in it.</p>
+
+<p>The most important parts of the machine are not the very mechanical
+parts. They are the very biological parts.</p>
+
+<p>The economic machine is full of made-people, but it does not make very
+much difference about the made-people. I find that as a plain, practical
+matter of fact I do not need to watch the made-people so very much to
+understand the world, or to get ready for what is happening to it.</p>
+
+<p>In prospecting for a world, I watch the born people.</p>
+
+<p>I watch especially the people who have been born twice.</p>
+
+<p>As one watches the way the world is going round one finds that what is
+really making it go round, is not its being an economic machine, but its
+being a biological engine.</p>
+
+<p>Industrial reform is a branch of biology.</p>
+
+<p>The main fact of biology as regards a man is that he can be born.</p>
+
+<p>The main fact of biology as regards society&mdash;that is, the main fact of
+social biology&mdash;is that a man can be born twice.</p>
+
+<p>As long as a man is born to go with a father and a mother it is well
+enough to have been born once, but the moment a man deals with other
+people or with the world, he has to be born again.</p>
+
+<p><a name="Page_374" id="Page_374"></a>This is the main fact about the biological engine we call the world.</p>
+
+<p>The main fact about the Engine is the biology in it.</p>
+
+<p>Every other fact for a man has to be worked out from this&mdash;that is: out
+of being born once if one wants to belong merely to a father and mother,
+and out of being born twice if one wants to belong to a world.</p>
+
+<p>A man does not need to enter again into his mother's womb and come out a
+child. He enters into the World's Womb and comes out a man.</p>
+
+<hr />
+
+<p>The world is being placed to-day before our eyes in the hands of the men
+who are born twice.</p>
+
+<p>Not all men are cogs and wheels.</p>
+
+<p>The first day I discovered this and believed this I went out into the
+streets and looked into the faces of the men and the women and I looked
+up at the factories and the churches and I was not afraid.</p>
+
+<p>I do not deny that cogs and wheels are very common.</p>
+
+<p>But I do not believe that an economic system or industrial scheme based
+on the general principle of arranging a world for cogs and wheels would
+work. I believe in arranging the world on the principle that there are
+now and are going to be always enough men in it who are born, and enough
+who are born twice to keep cogs and wheels doing the things men who have
+been born twice, who have visions for worlds, want done, and to keep
+people who prefer being cogs and wheels where they will work best and
+where they will help the running gear of the planet most&mdash;by going round
+and round, in the way they like&mdash;going round and round and round and
+round.</p>
+
+<p>But why is it, one cannot help wondering, that the moment a man rises up
+suddenly in this modern world and bases or seeks to base an industrial
+or social reform frankly on courage for other people, on believing in
+the inherent and eternal <a name="Page_375" id="Page_375"></a>power of men of changing their minds, of being
+put up in new kinds and new sizes of men, in other words, on
+conversion&mdash;why is it that clergymen, atheists, ethical societies,
+politicians, socialists will all unite, will all flock together and
+descend upon him, shout and laugh him away, bully him with dead
+millionaires, bad corporations and humdrum business men, overawe him
+with mere history, argue him with statistics, and thunder him with
+sermons out of the world&mdash;if he puts up a faint little chirrup of hope
+that men can be converted?</p>
+
+<p>It is not that the synods, ethical societies, anarchists, the bishops
+and Bernard Shaw, have merely given up expecting individual men to be
+converted. There would be a measure of plausibility in giving up on a
+few particular men's being born again. It is worse than that. What seems
+to have happened to nearly all the people who have schemes of industrial
+reform is that they have really given up at one fell swoop a whole new
+generation's being born again. It is going to be just like this one,
+they tell us, the new generation&mdash;the same old things the same old
+foolish ways of deceiving the world, that any child can see have not
+worked&mdash;Bernard Shaw and the bishops whisper to us, are coming around
+and around again. They must be planned for. All these young men of
+wealth about us who read the papers and who are ashamed of their fathers
+are going to be just like their fathers. The atheists, the socialists,
+and the single taxers, missionaries and evangelists have given up their
+last loophole of hope in the new business generation and they trust only
+to machines to save us, or to professors, or to paper-treatises on
+eugenics!</p>
+
+<p>And yet, after all, if we were going to start an absolute, decisive, and
+practical scheme of eugenics to-morrow with whom would we begin, with
+which particular people would we begin? We would have to go back,
+Bernard Shaw and the bishops and all of us, to the New Testament&mdash;to the
+old idea of being born again.</p>
+
+<p><a name="Page_376" id="Page_376"></a>I have watched now these many years the professors, caught in their
+culture-machines going round and round, and the priests caught in their
+religion-machines going round and round, and the business men caught in
+their economic machine, and I have heard them all saying over and over
+in a kind of terrible sing-song day and night, the silly, lazy words of
+a glorious old roue four thousand years ago, &quot;The thing that hath been
+is the thing which shall be, and that which is done is that which shall
+be done and there is no new thing under the sun.&quot;</p>
+
+<p>There are some of us who do not believe this. We defy the
+culture-machines. We believe that even professors can be converted, can
+be educated.</p>
+
+<p>We defy the bishops. We believe that business men can be converted.</p>
+
+<p>We defy the business men. We believe the bishops can be converted.</p>
+
+<p>I speak for a thousand, thousand men.</p>
+
+<p>In the hum and drive of the wheels and the great roar around me of the
+Whirling Unbelief. I speak for these men&mdash;for all of us. <i>We are not
+cogs and wheels. We are men. We are born again ourselves. Other men can
+be born again.</i></p>
+
+<p>Men shall not look each other in the eyes wisely and nod their heads and
+say that human nature will not change.</p>
+
+<p>We will change it. If we cannot get but two or three together to change
+it, then two or three by just being two or three and by daring to be two
+or three, or even one if necessary shall change it.</p>
+
+<p>The moment ninety million people in a great nation have welded out a
+vision of the kind of man of wealth&mdash;the kind of employer they want, the
+moment they set the millionaire in the vise of some great national
+expectation, carve upon him firmly, implacably the will of the people,
+the people will have the millionaire they want. If a nation really wants
+a great man it invents him. We have hut to see we really want him, and
+that no other machinery will work, and we will invent him.</p>
+
+<p><a name="Page_377" id="Page_377"></a>Necessity is the mother of invention. Here in these United States sixty
+years ago were we not all at work on a man named Abraham Lincoln? We had
+been at work on him for years trying to make him into a Lincoln. He
+could not have begun to be what he was without us, without the daily
+thought, the responsibility, the tragical national hope and fear, the
+sense of crisis in a great people. All these had been set to work on
+him, on making him a Lincoln.</p>
+
+<p>Lincoln would not have dared not to be a great man, an all-people man
+with a whole mighty nation, with all those millions of watchful,
+believing people laying their lives softly, silently, their very sons'
+lives in his hands. He did not have the smallest possible chance from
+the day he was named for President, to be a second-rate man or to betray
+a nation, or to back down out of being himself. He had been filled night
+and day with the vision of a great nation struggling, with the grim
+glory of it. He was free to make mistakes for it, but there was no way
+he could have kept from being a true, mighty, single-hearted man for it,
+if he had tried. We had clinched Lincoln in 1862. He was caught fast in
+the vise of our hopes.</p>
+
+<p>Perhaps it is because, at certain times in history, nations seem to be
+siding with the worst in their public men and expecting the worst in
+them that they get them.</p>
+
+<p>If a crowd wants to be represented, wants to touch to the quick and
+kindle the man in it, the man filled with vision, the man who is born
+again into its desire, the crowd-man, they have but to surround him and
+overshadow him. They will create him, in scorn and joy will they
+conceive him, and before he knows who he is, they will bring him forth.</p>
+
+<p>It would not be hard, I imagine, to be a great man, with a true,
+steadied, colossal, single-heartedness, if one were caught fast in the
+vision, the expectation of a great nation.</p>
+
+<p>To be born again is simple with ninety million people to help. We have
+all been born again in little things with a few <a name="Page_378" id="Page_378"></a>people to help. We have
+been swung over from little short motives to big, long-levered
+controlling ones. We have known in a small way what Conversion is. We
+have seen how naturally it works out in little things.</p>
+
+<p>There is nothing new about it. There is not a man who does not know what
+it is to get over a small motive. We have seen, when we looked back,
+what it was that happened.</p>
+
+<p>The way to get over a small motive is to let it get lost in a big one.</p>
+
+<p>A man does not stop to pick up a penny or a million dollars when he is
+running to save his life.</p>
+
+<p>A man does not stop to pick up two pennies, or two thousand dollars, or
+two million dollars when he is running to save ten thousand lives or
+running to save ninety million lives, when he is running to save a city
+or a nation.</p>
+
+<p>This is Conversion&mdash;entering into the World's Womb, the world's vision
+or expectation and being born again.</p>
+
+<hr />
+
+<p>It is not for nothing that I have seen the sun lifting up the faces of
+the flowers, and crumbling the countenances of the hills. And I have
+seen music stirring faintly in the bones of old men. And I have heard
+the dead Beethoven singing in the feet of children.</p>
+
+<p>And I have watched the Little Earth in its little round of seasons
+dancing before the Lord.</p>
+
+<p>And I have believed that music is wrought into all things, and that the
+people I see about me have not one of them been left out.</p>
+
+<p>I believe in sunshine and in hothouses. I believe in burning glasses. I
+believe in focusing light into heat and heat into white fire, and
+turning white fire into little flowing brooks of steel.</p>
+
+<p>And I believe in focusing men upon men.</p>
+
+<p>I believe in Conversion.</p>
+
+<p><a name="Page_379" id="Page_379"></a>Of course it would all be different&mdash;focusing men upon men, if men were
+cogs and wheels, or if the men they were focused on were made of stones.</p>
+
+<p>I stand and look at this stone and believe it is all rubber and
+whalebone inside.</p>
+
+<p>But what of it?</p>
+
+<p>It does not get true.</p>
+
+<p>While I am looking at a man and believing a certain thing about the man,
+it gets true.</p>
+
+<p>What is going on in my mind while I look at him effects actual
+mechanical changes in him, affects the flow of blood in his veins. A
+look colours him, whitens him, twists and turns the muscles and tissues
+in his body. I draw lines upon his inmost being. I lay down a new face
+upon his face. A moment after I look upon the man's face it has become,
+as it were, or may have become, a new little landscape. I have seen a
+great country opened up in him of what he might be like. While I look I
+have been ushered softly, for a second, into the presence of a man who
+was not there before.</p>
+
+<p>Such things have happened.</p>
+
+<p>Beatrice looked at Dante once. Ten silent centuries began singing.</p>
+
+<p>A man named Stephen, one day, while he was dying, gave a look at a man
+named Paul. Paul came away quietly and hewed out history for two
+thousand years.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_380" id="Page_380"></a>CHAPTER XVI</h2>
+
+<h3>EXCEPTION</h3>
+
+
+<p>A bicycle, the other day, a little outside Paris as it was running along
+quietly, lifted itself off the ground suddenly, and flew three yards and
+seven inches.</p>
+
+<p>There are nine million seven hundred and eighty nine thousand nine
+hundred and seventy-nine bicycles that have not flown three yards and
+seven inches.</p>
+
+<p>But what of it? Why count them up? Why bother about them? The important,
+conclusive, massive, irresistible, crushing, material fact is that one
+bicycle has flown three yards seven inches.</p>
+
+<p>The nine million seven hundred and eighty-nine thousand nine hundred and
+seventy-nine bicycles that can not fly yet are negligible. So are nine
+out of ten business firms.</p>
+
+<p>If there is one exceptional man in modern industry who is running his
+business in the right way and who has made a success of it and has
+proved it&mdash;he may look visionary to class-socialists and to other people
+who decide by measuring off masses of fact, and counting up rows of
+people and who see what anybody can see, but he is after all in
+arranging our social programme the only man of any material importance
+for us to consider. It would be visionary to take the past, dump it
+around in front of one, and try to make a future out of it. I do not
+deny what people tell me about millionaires and about factory slaves. I
+have not mooned or lied or turned away my face. I stand by time one
+live, right, implacable, irrevocable, prolific exception. I stand by the
+one bicycle out of them all that has flown three yards and seven inches.
+I lay out my <a name="Page_381" id="Page_381"></a>program, conceive my world on that. Piles of facts
+arranged in dead layers high against heaven, rows of figures, miles of
+factory slaves, acres of cemeteries of dead millionaires, going-by
+streetfuls of going-by people, shall not cow me.</p>
+
+<p>My heart has been broken long enough by counting truths on my fingers,
+by numbering grains of sand, men, and mountains, bombs, acorns and
+marbles alike.</p>
+
+<p>Which truth matters?</p>
+
+<p>Which man is right?</p>
+
+<p>Where is Nazareth?</p>
+
+<hr />
+
+<p>Nazareth is our only really important town now. I will see what is going
+on in Nazareth. On every subject that comes up, in every line of
+thought, I will go to the city of implacable exceptions. All the
+inventors flock there&mdash;the man with the one bicycle which flies, the one
+great industrial organizer, the man with the man-machine, and the
+man&mdash;the great boy who carries new great beautiful cities in his pocket
+like strings and nails and knives, they are all there.</p>
+
+<p>Nazareth is the city, the one mighty little city of the spirit where all
+the really worth-while men wherever they may seem to be, all day, all
+night, do their living.</p>
+
+<p>Other cities may make things, in Nazareth they make worlds. One can see
+a new one almost any day in Nazareth. Men go up and down the streets
+there with their new worlds in their eyes.</p>
+
+<p>Some of them have them almost in their hands or are looking down and
+working on them.</p>
+
+<p>It does not seem to me that any of us can make ourselves strong and fit
+to lay out a sound program or vision for a world, who do not watch with
+critical expectation and with fierce joy these men of Nazareth, who do
+not take at least a little time off every day, in spirit, in Nazareth,
+and spend it in watching bicycles fly three feet and seven inches. To
+watch <a name="Page_382" id="Page_382"></a>these men, it seems to me, is our one natural, economical way to
+get at essential facts, at the set-one-side truths, at the exceptions
+that worlds and all-around programs for worlds are made out of. To watch
+these men is the one way I know not to be lost in great museums and
+storehouses of facts that do not matter, in the streetfuls and
+skyscraperfuls of men that go by.</p>
+
+<p>I regret to record that professors of political economy, social
+philosophers, industrial big-wigs, presidents of boards of trade have
+not been often met with on the streets of this silent, crowded, mighty,
+invisible little town that rules the destinies of men.</p>
+
+<p>Not during the last twenty years, but one is meeting them there to-day.</p>
+
+<p>All these things that people are saying to me are mere history. I have
+seen the one live exception. One telephone was enough. And one Galileo
+was enough, with his little planet turning round and round, with all of
+us on it who were obliged to agree with him about it. It kept turning
+round and round with us until we did.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_383" id="Page_383"></a>CHAPTER XVII</h2>
+
+<h3>INVENTION</h3>
+
+
+<p>If I were a Noah and wanted to get a fair selection of people in London
+to be saved to start a new world, I would go out and look over the crowd
+who are watching the flying machines at Hendon, and select from them.</p>
+
+<p>The Hendon crowd will not last forever. People who would be far less
+desirable to start worlds with would gradually work their way in, but it
+is only fair to say that these first few thousand men and women of all
+classes who responded to the flying machine would be possessed, as any
+one could see with a look, of special qualifications for running worlds.</p>
+
+<p>I shall never quite forget the sense I had the first day of the crowd at
+Hendon&mdash;those thousands of faces that had gathered up in some way out of
+themselves a kind of huge crowd-face before one&mdash;that imperturbable
+happiness on it and that look of hard sense and hope, half poetry, half
+science ... it was like gazing at some portrait, or some vast
+countenance of the future&mdash;watching the crowd at Hendon. Scores of times
+I looked away from the machines swinging up past me into the sky to
+watch the faces of the men and the women that belonged with sky
+machines; these men and women who stood on the precipice of a new world
+of air, of sunshine, and of darkness, and were not afraid.</p>
+
+<p>One was in a little special civilization for the time being, all the new
+people in it sorted out from the old ones. One felt a vast
+light-heartedness all about. One was in the presence of the picked
+people who had come to see this first vast initiative of man toward
+Space, toward the stars, the people who had <a name="Page_384" id="Page_384"></a>waited for four thousand
+years to see it; to see at last Little Man (as it would seem to God) in
+this his first clumsy, beautiful childlike tottering up the sky.</p>
+
+<p>One was with the people on the planet who were the first to see the
+practical, personal value, the market value, of all these huge idle
+fields of air that go with planets. They were the first people to feel
+identified with the air, to have courage for the air, the lovers of
+initiative, the men and women that one felt might really get a new world
+if they wanted one and who would know what to do with it when they got
+it.</p>
+
+<hr />
+
+<p>The other day in London near Charing Cross, as the crowds were streaming
+down the Strand, a heavy box joggled off over the end of a dray, crashed
+to the pavement, flew open and sent twenty-four hundred pennies rolling
+under the feet of the men and of the women and of the boys along the
+street.</p>
+
+<p>Traffic was stopped and a thousand men and women and boys began picking
+the pennies up. They all crowded up around the dray and put the pennies
+in the box.</p>
+
+<p>The next day the brewer to whom the pennies belonged had a letter in the
+<i>Times</i> saying that not one of the twenty-four hundred pennies was
+missing.</p>
+
+<p>He closed his letter with a few moral remarks, announced that he had
+sent the twenty-four hundred pennies as a kind of tribute to people&mdash;to
+anybody Who Happened Along the Strand&mdash;to a Foundling Hospital.</p>
+
+<hr />
+
+<p>The man who told me this (it was at a business men's dinner), told it
+because he knew I was trying to believe pleasant things about human
+nature. He thought he ought to encourage me.</p>
+
+<p>I will not record the conversation, I merely record my humble opinion.</p>
+
+<p><a name="Page_385" id="Page_385"></a>I think it would have been better to have had just a few of those
+pennies in the Strand say seven or eight missing.</p>
+
+<p>On Broadway probably eleven or twelve out of twenty-four hundred would
+have been missing&mdash;I hope.</p>
+
+<p>And I am not unhopeful about England, or about the Strand.</p>
+
+<p>There are two ways to get relief from this story.</p>
+
+<p>First, the brewer lied. There were fewer pennies stolen than he would
+have thought, and when he figured it out and found just a few pennies
+between him and a good story, he put the pennies in. And so the dear
+little foundlings got them&mdash;the letter in the <i>Times</i> said. They were
+presented to them, as it were, by the Good Little Boys in the Strand.</p>
+
+<p>Second, somebody else put the pennies in, some person standing by with a
+sense of humour, who knew the letters that people write to the <i>Times</i>
+and the kind, serious, grave way English people read them. He put the
+pennies grimly in at one end, then he waited grimly for the letter in
+the <i>Times</i> to come out at the other.</p>
+
+<p>Either of these theories would work very well and let the crowd off.</p>
+
+<p>But if they are disproved to me, I have one more to fall back upon.</p>
+
+<p>If the story is true and not a soul in that memorable crowd on that
+memorable day stole a penny, it was because they had all, as it happened
+in that particular crowd, stolen their pennies before, and got over it.
+It would seem a great pity if there had not been some one boy with
+enough initiative in him, enough faculty for moral experiment, to try
+stealing a penny just once, to see what it would be like.</p>
+
+<p>The same boy would have seen at once what it was like, tried feeling
+ashamed of it promptly, and would never have had to bother to do it
+again. He would have felt that penny burning in his pocket past cash
+drawers, past banks, past bonds, until he became President of the United
+States.</p>
+
+<p>At all events the last thing that I would be willing to believe <a name="Page_386" id="Page_386"></a>is that
+either America or England would be capable of producing a chance crowd
+in the street that out of sheer laziness or moral thoughtlessness would
+not be able to work up at least one boy in it who would have a sudden
+flash of imagination about a penny rolling around a man's leg&mdash;if he
+picked it up and&mdash;did not put it in the box.</p>
+
+<p>The crowd in the Strand, of course, like any other real crowd, was a
+stew of development, a huge laboratory of people. All stages of
+experience were in it.</p>
+
+<p>Some of the people in the crowd that day had a new refreshing thought,
+when they saw those pennies rolling around everybody. They thought they
+would try and see what stealing a penny was like. Then they did it.</p>
+
+<p>Others in the crowd thought of stealing a penny too, and then they had
+still another thought. They thought of not stealing it. And this second
+thought interested them more.</p>
+
+<p>Others did not think of stealing a penny at all because they had thought
+of it so often before had got used to it and had got used to dismissing
+it.</p>
+
+<p>Others thought of stealing a penny and then they thought how ashamed
+they were of having thought of it. Others looked thoughtfully at the
+pennies and thought they would wait for guineas.</p>
+
+<p>But whatever it was or may have been that was taking place in that crowd
+that day&mdash;they all thought.</p>
+
+<p>And after all what is really important to a nation is that the people in
+it&mdash;any chance crowd in a street in it should think. I confess I care
+very little one way or the other about the pennies being saved, or about
+the brewer's little touch of moral poetry, his idea that this particular
+crowd was solid Sunday-school from one end to the other, all through.
+Whether it was a crowd that thought of stealing a penny and did or did
+not, if the pennies rolling around among their feet made them think,
+made them experiment, played upon the initiative, the individuality or
+invention in them, the personal self-control, the <a name="Page_387" id="Page_387"></a>social responsibility
+in them, it was a crowd to be proud of. And I am glad, for one, that the
+box of pennies was dumped in the street.</p>
+
+<p>I would like to see shillings tried next time.</p>
+
+<p>Then guineas might be used.</p>
+
+<p>A box of guineas dumped in the street would do more good than a box of
+pennies because there are many people who would think more with the
+guineas rolling around out of sight around a man's legs than they would
+with a penny's doing it.</p>
+
+<p>In this way a box of guineas would do more good.</p>
+
+<hr />
+
+<p>Thousands of men and women that we have sent to India from this Western
+World have been trying with Bibles, and good deeds, and kind faces, and
+Sunday-schools to get the Hindoos to believe that it would not be a sin
+to kill the rats and stop the bubonic plague.</p>
+
+<p>Nothing came of it.</p>
+
+<p>In due time General Booth-Tucker appeared on the scene.</p>
+
+<p>He came too, of course, with a Bible and with his kind face like the
+others, and of course, too, he went to Sunday-school regularly.</p>
+
+<p>And while he was watching the bubonic plague sweeping up cities, he
+tried too, like the others, to tell the people about a God who would not
+be displeased if they killed the rats and stopped the plague.</p>
+
+<p>But he could not convince anybody, or at best a few here and there.</p>
+
+<p>The next thing that was known about General Booth-Tucker's work in India
+was, that he had (still with his Bible, of course, and with his kind
+look) slipped away and established in the south of France a factory for
+the manufacture of gloves.</p>
+
+<p>He then returned to his poor superstitious people in India who would not
+believe him, and told them that he knew and knew absolutely that they
+would not be punished for killing <a name="Page_388" id="Page_388"></a>the rats, that the rats were not
+sacred, and that he could prove it.</p>
+
+<p>He offered the people so much apiece for the skins of the rats.</p>
+
+<p>The poorest and most desperate of the natives then began killing the
+rats secretly and bringing in the skins.</p>
+
+<p>They waited for the wrath of Heaven to fall upon them. Nothing happened,
+then they told others. The others are telling everybody.</p>
+
+<p>General Booth-Tucker's factory to-day in the south of France is very
+busy making money for the Salvation Army, turning out Christian gloves
+for the West and turning out Christians or the beginnings of Christians
+for the East, and the ancient, obstinate theological idea of the
+holiness of the rats which the Hindoos have had is being ceaselessly,
+happily, and stupendously, all day and all night, disproved.</p>
+
+<p>Incidentally the little religious glove factory of General
+Booth-Tucker's in the south of France is giving India the first serious
+and fair chance it has ever had to stop being a pest house on the world,
+and to bring the bubonic plague with its threat at a planet to an end.</p>
+
+<p>General Booth-Tucker's Bible was just like anybody else's Bible. But
+there must have been something about the way he read his Bible that made
+him think of things. And there must have been something about his kind
+look. He looked kindly at something in particular, and he was determined
+to make that something in particular do. He had the rats, and he had the
+gloves, and he had the Hindoo's&mdash;and he made them do, and before he knew
+it (I doubt if he knows it now) he became a saviour or inventor.</p>
+
+<p>In the big, desolate, darkened heart of a nation he had wedged in a God.</p>
+
+<hr />
+
+<p>I wonder if General Booth-Tucker&mdash;that is, the original, very small
+edition of General Booth-Tucker&mdash;had been in that <a name="Page_389" id="Page_389"></a>memorable crowd, that
+memorable day in the Strand when nobody (with a report that was heard
+around the world) stole a penny&mdash;I wonder if General Booth-Tucker would
+have been A Very Good Little Boy.</p>
+
+<p>One of the pennies might have been missing.</p>
+
+<p>I have no prejudice against the Very Good Little Boy. It is not his
+goodness that is what is the matter with him. But I am very much afraid
+that if there were any way of getting all the facts, it would not be
+hard to prove categorically that what has been holding the world back
+the last twenty-five years in its religious ideals, its business ethics,
+its liberty, candour, its courage, and its skill in social engineering,
+is the Very Good Little Boy. He may be comparatively harmless at first
+and before his moustache is grown, but the moment he becomes a grown-up
+or the moment he sits on committees with his quiet, careful, snug,
+proper fear of experiment, of bold initiative, his disease of never
+running a risk, his moral an&aelig;mia, he blocks all progress in churches, in
+legislatures, in directors' meetings, in trades unions, in slums and
+May-fairs. One sees The Good Little Boys weighing down everything the
+moment they are grown up.</p>
+
+<p>They have all been brought up each with his one faint, polite little
+hunger, his one ambition, his one pale downy desire in life, looking
+forward day by day, year by year, to the fine frenzy, to the fierce joy
+of Never Making a Mistake.</p>
+
+<p>If I had been given the appointment and were about to set to work
+to-morrow morning to make a new world, I would begin by getting together
+all the people in this one that I knew, or had noticed anywhere, who
+seemed to have in them the spirit of experiment. Any boy or girl or man
+or woman that I had seen having the curiosity to try the different kinds
+and different sizes of right and wrong, or that I had seen boldly and
+faithfully experimenting with the beautiful and the ugly so that they
+really knew about them for themselves&mdash;would be let in. I would put
+these people for a time in a place by them<a name="Page_390" id="Page_390"></a>selves where the people who
+want to keep them from trying or learning, could not get at them.</p>
+
+<p>Then I would let them try.</p>
+
+<p>I would put the humdrum people in another place by themselves and let
+them humdrum, the respectable people by themselves and let them
+respectabilize.</p>
+
+<p>Then after my try-world had tried, and got well started and the people
+in it had finished off some things and knew what they wanted, I would
+allow the humdrums and the respectabilities to be let in&mdash;to do what
+they were told.</p>
+
+<p>Doing what they are told is what they like. So they would be happy.</p>
+
+<p>Of course doing what they are told is what is the matter with them. But
+what is the matter with them would be useful.</p>
+
+<p>And everybody would be happy.</p>
+
+<hr />
+
+<p>When the Titanic went down a little while ago and those few quiet men on
+deck began their duty in that soft, gracious moonlit night, of sorting
+out the people who should die from the people who should live&mdash;if one
+was a woman one could live. If one was a man one could die.</p>
+
+<p>No one will quarrel with the division as the only possible or endurable
+one that could have been made.</p>
+
+<p>But if God himself could have made the division or some super-man ship's
+officer who could have represented God, could have made it, it is not
+hard to believe that a less superficial, a more profound and human
+difference between people would have been used in sorting out the people
+who should live from the people who should die than a difference in
+organs of reproduction.</p>
+
+<p>The women were saved first because the men were men and because it was
+the way the men felt. It expressed the men who were on the deck that
+night that the women should be <a name="Page_391" id="Page_391"></a>saved first; it was the last chance they
+had to express themselves like men and they wanted to do it.</p>
+
+<p>But if God himself could have made the division with the immediate and
+conclusive knowledge of who everybody was, of what they really were in
+their hearts, and of what they and their children and their children's
+children would do for the world if they lived no one would have
+quarrelled with God for making what would have seemed at the moment, no
+doubt, very unreasonable and ungallant and impossible-looking
+discriminations in sorting out the people who should live from the
+people who should die.</p>
+
+<p>Possibly even Man (using the word with a capital), acting from the point
+of view of history and of the race and from the point of view of making
+a kind of world where <i>Titanic</i> disasters could not happen, would have
+chosen on the deck of the <i>Titanic</i> that night, very much the way God
+would.</p>
+
+<p>From the point of view of Man there would have been no discrimination in
+favour of a woman because she was a woman.</p>
+
+<p>The last cry of the last man that the still listening life-boats heard
+coming up out of the sea that night might have been the cry of the man
+who had invented a ship that could not sink.</p>
+
+<p>There would not have been a woman in a life-boat or a woman sinking in
+the sea who would not have had this man saved before a woman.</p>
+
+<p>If we could absolutely know all about the people, who are the people in
+this world that we should want to have saved first, that we would want
+to have taken to the life-boats and saved first at sea?</p>
+
+<p>The women who are with child.</p>
+
+<p>And the men who are about to have ideas.</p>
+
+<p>And the men who man the boats for them, who in God's name and in the
+name of a world protect its women who are with child, and its men who
+are about to have ideas.</p>
+
+<p><a name="Page_392" id="Page_392"></a>The world is different from the <i>Titanic</i>. We do not need to line up our
+immortal fellow human beings, sort them out in a minute on a world and
+say to them, &quot;Go here and die!&quot; &quot;Go there and live!&quot; We are able to
+spend on a world at least an average of thirty-five years apiece on all
+these immortal human beings we are with, in seeing what they are like,
+in guessing on what they are for and on their relative value, and in
+deciding where they belong and what a world can do with them.</p>
+
+<p>We ought to do better in saving people on a world. We have more time to
+think.</p>
+
+<p>What would we try to do if we took the time to think? Would there be any
+way of fixing upon an order for saving people on a world? What would be
+the most noble, the most universal, the most Godlike and democratic
+schedule for souls to be saved on&mdash;on a world?</p>
+
+<p>I think the man that would save the most other people should be saved
+first. It would not be democratic to save an ordinary man, a man who
+could just save himself, just think for himself, when saving the man
+next to him instead would be saving a man who would save a thousand
+ordinary men, or men who have gifts for thinking only of themselves.</p>
+
+<p>Of course one man who thinks merely of himself is as good as another man
+who thinks merely of himself, but from the point of view of a democracy
+every common man has an inalienable right&mdash;the right to have the man who
+saves common men saved first.</p>
+
+<p>And the moment we get in this world, our first democracy, the moment the
+common man really believes in democracy, this aristocracy or people who
+save others (the common man himself will see to it) will be saved first.</p>
+
+<p>He will make mistakes in applying the principle of democracy, that is in
+collecting his aristocracies, his strategic men, his linchpins of
+society, but he will believe in the principle all through. It will be
+not merely in his brain, but in his in<a name="Page_393" id="Page_393"></a>stincts, in his unconscious
+hero-worship, in his sinews and his bones, and it will stir in his
+blood, that some men should be saved before others.</p>
+
+<p>But if the world is not a <i>Titanic</i>, and if we have on the average
+thirty-five years apiece to decide about men on a world and put them
+where they belong, it might not be amiss to try to unite for the time
+being on a few fundamental principles. What would seem to us to be a few
+fundamental principles for the act of world-assimilation, that vast,
+slow, unconscious crowd-process, that peristaltic action of society of
+gathering up and stowing away men&mdash;all these little numberless cells of
+humanity where they belong?</p>
+
+<p>No one cell can have much to say about it. But we can watch.</p>
+
+<p>And as we watch it seems to us that men may be said to be dividing
+themselves roughly and flowingly at all times into three great streams
+or classes.</p>
+
+<p>They are either Inventors, or they are Artists, or they are Hewers.</p>
+
+<p>Of course in classifying men it is necessary to bear in mind that their
+getting out of their classifications is what the classifications are
+for.</p>
+
+<p>And it is also necessary to bear in mind that men can only be classified
+with regard to their emphasis and may belong in one class in regard to
+one thing and in another class with regard to another, but in any
+particular place, or at any particular time a man is doing a thing in
+this world, he is probably for the time being, while he is doing it,
+doing it as an Inventor (or genius), as an Artist (or organizer), or as
+a Hewer. Most men, it must be said, settle down in their
+classifications. They are very apt to decide for life whether they are
+Inventors or Artists or Hewers.</p>
+
+<p>But as has been said before, being on a world and not on a <i>Titanic</i>, we
+have time to think.</p>
+
+<p>On what principles could we make out a schedule or inventory of human
+nature, and decide on world-values in men?</p>
+
+<p><a name="Page_394" id="Page_394"></a>When I was a boy I played in the hollow of a great butternut tree&mdash;the
+one my mother was married under. When I was in college I used to go back
+to it. I used to wonder a little that it was still there. When we had
+all grown up we all came back and got together under it one happy day
+and there it still stood, its great arms from out of the sky bent over
+lovers and over children on its little island, its wide river singing
+round it, still that glorious old hollow in it, full of dreams and
+childhood and mystery, and that old sudden sunshine in it through the
+knots like portholes ... then we stood there all of us together. And the
+mother watched her daughter married under it.</p>
+
+<p>I can remember many days standing beneath it as a small boy (my small
+insides full of butternuts, a thousand more butternuts up on the tree),
+and I used to look up in its branches and wonder about it, wonder how it
+could keep on so with its butternuts and with its leaves, with its
+winters and with its summers, its cool shadows and sunshines, still
+being a butternut tree, with that huge hollow in it.</p>
+
+<p>I have learned since that if a few ounces or whittlings of wood in a
+tree are chipped out in a ring around it under the bark, cords of wood
+in the limbs all up across the sky would die in a week&mdash;if one chips out
+those few little ounces of wood.</p>
+
+<p>Cords of wood can be taken out of the inside of the tree and it will not
+mind.</p>
+
+<p>It is that little half-inch rim of the tree where the juice runs up to
+the sun that makes the tree alive or dead.</p>
+
+<p>The part that must be saved first and provided for first is that
+slippery little shiny streak under the bark.</p>
+
+<p>One could dig out a huge brush-heap of roots and the tree would live.
+One could pick off millions of leaves, could cut cords of branches out
+of it, or one could make long hollows up to the sun, tubes to the sky
+out of trees, and they would live, if one still managed to save those
+little delicate pipe lines for Sap, running up and running down, day and
+night, night and <a name="Page_395" id="Page_395"></a>day, between the light in heaven and the darkness in
+the ground.</p>
+
+<p>Perhaps Men are valuable in proportion as it would be difficult to
+produce promptly other men to perform their functions, or to take their
+places.</p>
+
+<p>If we cut away in society men of genius, leaves, and blossoms, in trees,
+men who reach down Heaven to us, they grow out again.</p>
+
+<p>If we cut away in society great masses of roots, common men who hew out
+the earth in the ground and get earth ready to be heaved up to the
+sky&mdash;the roots grow out again.</p>
+
+<p>But if we cut a little faint rim around it of artists, of inventive
+men-controllers, of the Sap-conductors, the men who make the Hewers run
+up to the sky and who make the geniuses come down to the ground, the men
+who run the tree together, who out of dark earth and bright sunshine
+build it softly&mdash;if we destroy these, this little rim of great men or
+men who save others, a totally new tree has to be begun.</p>
+
+<p>It is the essence of a democracy to acknowledge that some men for the
+time being are more important in it than others, and that these men,
+whosoever they are, in whatever order of society they may be&mdash;poor,
+rich, famous, obscure&mdash;these men who think for others, who save others
+and invent others, who make it possible for others to invent themselves,
+these men shall be saved first.</p>
+
+<hr />
+
+<p>One always thinks at first that one would like to make a diagram of
+human nature. It would be neat and convenient.</p>
+
+<p>Then one discovers that no diagram one can make of human nature&mdash;unless
+one makes what might be called a kind of squirming diagram will really
+work.</p>
+
+<p>Then one tries to imagine what a flowing diagram would be like.</p>
+
+<p>Then it occurs to one, one has seen a flowing diagram.</p>
+
+<p><a name="Page_396" id="Page_396"></a>A Tree is a flowing diagram.</p>
+
+<p>So I am putting down on this page for what it may be worth, what I have
+called A Family Tree of Folks.</p>
+
+<p><i>Read across</i>:</p>
+
+<table border="1" summary="A Family Tree of Folks">
+<tr><td><b>INVENTORS</b></td><td><b>ARTISTS</b></td><td><b>HEWERS</b></td></tr>
+<tr><td>Inventors</td><td>Organizers</td><td>Labourers</td></tr>
+<tr><td>Imagination</td><td>Applied Imagination</td><td>Tool or Mechanism</td></tr>
+<tr><td>Fecundity</td><td>Control</td><td>Activity</td></tr>
+<tr><td>Seer</td><td>Poet</td><td>Actor</td></tr>
+<tr><td>The Man who Generalizes</td><td>The Man who Sees the General in the Particular</td><td>Action</td></tr>
+<tr><td>The Deeper Permanent Significance</td><td>The Immediate Significance or Meaning</td><td>Hewing</td></tr>
+<tr><td>Light</td><td>Applied Light or Heat</td><td>Applied Heat or Motion</td></tr>
+<tr><td>Stevenson and Watt</td><td>James J. Hill</td><td>Railway Hands</td></tr>
+<tr><td>Creating</td><td>Creative Selecting</td><td>Hewing</td></tr>
+<tr><td>The Democrat</td><td>The Aristocrat or Crowdman</td><td>The Crowd</td></tr>
+<tr><td>Gods</td><td>Heroes</td><td>Men</td></tr>
+<tr><td>Centrifugal Power</td><td>Equilibrium</td><td>Centripetal Power</td></tr>
+<tr><td>The Whirl-Out People</td><td>The Centre People</td><td>The Whirl-In People</td></tr>
+<tr><td>Alexander Graham Bell</td><td>Telephone-Vail</td><td>Hands</td></tr>
+<tr><td>Architect</td><td>Contractor</td><td>Carpenter</td></tr>
+<tr><td>Genius</td><td>Artist</td><td>Workmen</td></tr>
+<tr><td>Columbus</td><td>Columbus</td><td>Isabella and the sailors</td></tr>
+<tr><td>The Prospector</td><td>The Engineer</td><td>Scoopers, Grabbers (in mind or body), Hewers</td></tr>
+<tr><td>David the poet</td><td>David the king</td><td>David the soldier</td></tr>
+<tr><td>Shakespeare</td><td>Shakespeare</td><td>Shakespeare</td></tr>
+</table>
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_397" id="Page_397"></a>CHAPTER XVIII</h2>
+
+<h3>THE MAN WHO PULLS THE WORLD TOGETHER</h3>
+
+
+<p>The typical mighty man or man of valour in our modern life is the
+Organizer or Artist.</p>
+
+<p>If a man has succeeded in being a great organizer, it is because he has
+succeeded in organizing himself.</p>
+
+<p>A man who has organized himself is a man who has built a personality.
+The main fact about a man who has succeeded in being an organized man or
+personality is, that he has ordered himself around.</p>
+
+<p>Naturally, when other people have to be ordered around, being
+full-head-on in the habit of ordering, even ordering himself, the
+hardest feat of all, he is the man who has to be picked out to order
+other people. As a rule the man who orders himself around successfully,
+who makes his whole nature or all parts of himself work together, does
+it because he takes pains to find out who he is and what he is like. If
+he orders other men successfully and makes them work together it is
+because he knows what they are like.</p>
+
+<p>A man knows what other people are like and bow they feel by having times
+of being a little like them and by being a big, latent all-possible,
+all-round kind of man.</p>
+
+<p>Leadership follows.</p>
+
+<p>Modern business consists in getting Inventors' minds and Hewers' minds
+to work together. The ruler of modern business is the man who by
+experience or imagination is half an Inventor himself, and half a Hewer
+himself. He knows how inventing feels and how hewing feels.</p>
+
+<p>He has a southern exposure toward Hewers and makes <a name="Page_398" id="Page_398"></a>Hewers feel
+identified with him. He has what might be called an eastern exposure
+toward men of genius, understands the inventive temperament, has the
+kind of personality that evokes inventiveness in others.</p>
+
+<p>Incidentally he has what might be called a northern exposure which keeps
+him scientific, cool, and close to the spirit of facts.</p>
+
+<p>And there has to be something very like a western exposure in him too, a
+touch of the homely seer, a habit of having reflections and afterglows,
+a sense of principles, and of the philosophy of men and things.</p>
+
+<p>If I were to try to sum up all these qualities in a man and call it by
+one name, I would call it Glorified-commonsense.</p>
+
+<p>If I were asked to define Glorified-commonsense I would say it is a
+glory which works. It belongs to the man who has a vision or coinage for
+others because he sees them as they are, and sees how the glory buried
+in them (<i>i.e.</i>, the inspiration or source of hard work in them) can be
+got out.</p>
+
+<p>Everywhere that the Artist in business, or Organizer, with his Inventors
+on one side of him and his Hewers on the other, can be seen to-day
+competing with the man who has the mere millionaire or owning type of
+mind, he is crowding him from the market.</p>
+
+<p>It is because he understands how Inventors and Hewers feel and what they
+think and when he turns on Inventors he makes them invent and when he
+turns on Hewers he makes them hew.</p>
+
+<p>The Hewer often thinks because he is rich or because he owns a business,
+that he can take the place of the artist, but he can be seen every day
+in every business around us, being passed relentlessly out of power
+because he cannot make his Inventors invent and cannot make his Hewers
+hew as well as some other man. The moment his Inventors and Hewers think
+of him, hear about him, or have any dealing with him&mdash;with the mere
+millionaire, the mere owner kind of person, his Inventors invent as
+little as they can, and his Hewers hew as softly as they dare.</p>
+
+<p>This is called the Modern Industrial Problem.</p>
+
+<p><a name="Page_399" id="Page_399"></a>And no man but the artist, the man with the inventing and the hewing
+spirit both in him, who daily puts the inventing spirit and the hewing
+spirit together in himself, can get it together in others.</p>
+
+<p>Only the man who has kept and saved both the inventing and hewing spirit
+in himself can save it in others&mdash;can be a saviour or artist.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_400" id="Page_400"></a>CHAPTER XIX</h2>
+
+<h3>THE MAN WHO STANDS BY</h3>
+
+
+<p>I have been trying to say in this book that goodness in daily life, or
+in business, in common world-running or world housekeeping, is by an
+implacable crowd-process working slowly out of the hands of the wrong
+men into the hands of the right ones.</p>
+
+<p>If this is not true, I am ready to declare myself as a last resort, in
+favour of a strike.</p>
+
+<p>There is only one strike that would be practical.</p>
+
+<p>I would declare for a strike of the saviours.</p>
+
+<hr />
+
+<p>By a saviour I do not mean a man who stoops down to me and saves me. A
+saviour to me is a man who stands by and lets me save myself.</p>
+
+<p>I am afraid we cannot expect much of men who can bear the idea of being
+saved by other people, or by saviours who have a stooping feeling.</p>
+
+<p>I rejoice daily in the spirit of our modern laboring men, in that holy
+defiance in their eyes, in the way they will not say &quot;please&quot; to their
+employers and announce that they will save themselves.</p>
+
+<p>The only saviour who can do things for labouring men is the saviour who
+proposes to do things with them, who stands by, who helps to keep
+oppressors and stooping saviours off&mdash;who sees that they have a fair
+chance and room to save themselves.</p>
+
+<p>I define a true saviour as a man who is trying to save himself.</p>
+
+<p>It was because Christ, Savonarola, and John Bunyan were <a name="Page_401" id="Page_401"></a>all trying to
+save themselves that it ever so much as occurred to them to save worlds.
+Saving a world was the only way to do it.</p>
+
+<p>The Cross was Christ's final stand for his own companionableness, his
+stand for being like other people, for having other people to share his
+life with, his faith in others and his joy in the world.</p>
+
+<p>The world was saved incidentally when Christ died on the Cross. He
+wanted to live more abundantly&mdash;and he had to have certain sorts of
+people to live more abundantly with. He did not want to live unless he
+could live more abundantly.</p>
+
+<p>We live in a world in which inventors want to die if they cannot invent
+and in which Hewers want to die if they cannot hew.</p>
+
+<p>I am not proud. I am willing to be saved. Any saviour may save me if he
+wants to, if his saving me is a part of his saving himself.</p>
+
+<p>If the inventor saves me and saves us all because he wants to be in a
+world where an inventor can invent, wants some one to invent to; if the
+artist saves me because it is part of his worship of God to have me
+saved and wants to use me every day to rejoice about the world with&mdash;if
+the Hewer comes over and hews out a place in the world for me because he
+wants to hew, I am willing.</p>
+
+<p>All that I demand is, that if a man take the liberty of being a saviour
+to me that he refrain from stooping, that he come up to me and save me
+like a man, that he stand before me and tell me that here is something
+that we, he and I, shoulder to shoulder, can do, something that neither
+of us could do alone. Then he will fall to with me and I will fall to
+with him, and we will do it.</p>
+
+<p>This is what I mean by a saviour.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_402" id="Page_402"></a>CHAPTER XX</h2>
+
+<h3>THE STRIKE OF THE SAVIOURS</h3>
+
+
+<p>A factory in &mdash;&mdash; some ten years ago employed one hundred men. Three of
+these men were in the office and ninety-seven were hands in the works.
+To-day this same factory which is doing a very much larger business is
+still employing one hundred men, but thirty of the men are employed in
+the office and seventy in the works.</p>
+
+<p>Ten years, ago to put it in other words, the factory provided places for
+one artist or manager and two inventors and places for ninety-seven
+Hewers.</p>
+
+<p>To-day the factory has made room for thirty inventors, one manager and
+twenty-nine men who spend their entire time in thinking of things that
+will help the Hewers hew.</p>
+
+<p>It has seventy Hewers who are helping the Inventors invent by hewing
+three times as hard and three times as skilfully or three times as much
+as without the Inventors to help them, they had dreamed they could hew
+before.</p>
+
+<p>The Artist or Organizer who made this change in the factory found that
+among the ninety-seven Hewers that were employed a number of Hewers were
+hewing very poorly, because though hewing was the best they could do,
+they could not even hew. He found certain others who were hewing poorly
+because they were not Hewers, but Inventors. These he set to work&mdash;some
+of them inventing in the office.</p>
+
+<p>On closer examination the two Inventors in the office were found to be
+not Inventors at all. One of them was a fine Hewer who liked to hew and
+who hated inventing and the other was merely a rich Hewer who was an
+owner in the business <a name="Page_403" id="Page_403"></a>who saw suddenly that he would have to stop
+inventing and stop very soon if he wanted the business to make any more
+money.</p>
+
+<p>There are four things that the Artist has to do with a factory like this
+before he can make it efficient.</p>
+
+<p>Each of these things is an art. One art is the art of compelling the
+mere owner, the man with the merely hewing mind, to confine himself to
+the one thing he knows how to do, namely to shovelling, to shovelling
+his money in when and where he was told it was needed, and to shovelling
+his money out when it has been made for him.</p>
+
+<p>The art of compelling a mere owner to know his place, of keeping him
+shovelling money in and shovelling money out silently and modestly,
+consists as a rule in having the Artist or Organizer tell him that
+unless the business is placed completely in his hands he will not
+undertake to run it.</p>
+
+<p>This is the first art. The second art consists in having an
+understanding with the inventors that they will invent ways of helping
+the Hewers hew.</p>
+
+<p>The third art consists in having an understanding with the Hewers that
+they will accept the help of the Inventors and hew with it. The fourth
+art is the art of representing the consumer with the Hewer and with the
+Inventor and with the Owner and seeing that he shares in the benefits of
+all economies and improvements.</p>
+
+<p>These are all human arts and turn on the power in a man of being a true
+artist, of being a man-inventor, a man-developer and a man-mixer, daily
+taking part of himself and using these parts in putting other men
+together.</p>
+
+<p>These organizers or artists, being the men who see how&mdash;are the men who
+are not afraid.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_404" id="Page_404"></a>CHAPTER XXI</h2>
+
+<h3>THE LEAGUE OF THE MEN WHO ARE NOT AFRAID</h3>
+
+
+<p>If all the unbrained money in the world to-day and the men that go with
+it could be isolated, could be taken by men of imagination and put in a
+few ships and sent off to an island in the sea&mdash;if New York and London
+and all the other important places could be left in the hands of the men
+who have imagination, poor and rich, they would soon have the world in
+shape to make the men with merely owning minds, the mere owners off on
+their island, beg to come back to it, to be allowed to have a share in
+it on any terms.</p>
+
+<p>In order to be fair, of course, their island would have to be a
+furnished island&mdash;mines, woods, and everything they could want. It would
+become a kind of brute wilderness or desert in twenty-five years. We
+could, now and then, some of us, take happy little trips, go out and
+look them over on their little furnished island. It would do us good to
+watch them&mdash;these men with merely owning or holding-on minds, really
+noticing at last how unimportant they are.</p>
+
+<p>But it is not necessary to resort to a furnished island as a device, as
+a mirror for making mere millionaires see themselves.</p>
+
+<p>This is a thing that could be done for millionaires now, most of them,
+here just where they are.</p>
+
+<p>All that is necessary is to have the brains of the world so organized
+that the millionaires who expect merely because they are millionaires to
+be run after by brains, cannot get any brains to run after them.</p>
+
+<p><a name="Page_405" id="Page_405"></a>I am in favour of organizing the brains of the world into a trades
+union.</p>
+
+<p>One of the next things that is going to happen is that the managing and
+creating minds of the world to-day are going to organize, are going to
+see suddenly their real power and use it. The brains are about to have,
+as labour and capital already have, a class consciousness.</p>
+
+<p>I would not claim that there is going to be an international strike of
+the brains of the world, but it will not be long before the managing
+class as a class will be organized so that they can strike if they want
+to.</p>
+
+<p>The Artists or Organizers and Managers of business will not need
+probably, in order to accomplish their purpose, to strike against the
+uncreative millionaires. They will make a stand (which the best of them
+have already made now) for the balance of power in any business that
+they furnish their brains to. The brains that create the profits for the
+owners and that create the labour for the labourers, will make terms for
+their brains and will withhold their brains if necessary to this end.
+But it is far more likely that they will accomplish their purpose sooner
+by using their brains for the millionaires and for the labourers&mdash;by
+co&ouml;perating with the millionaires and labourers than they will by
+striking against them or keeping their brains back.</p>
+
+<p>They are in a position to make the millionaires see how little money
+they can make without them even in a few days. They will let them try. A
+very little trying will prove it.</p>
+
+<p>Where hand labour would have to strike for weeks and months to prove its
+value, brain labour would have to strike hours and days.</p>
+
+<p>This is what is going to be done in modern business in one business at a
+time, the brains insisting in each firm upon full control.</p>
+
+<p>Then, of course, the firms that have the brains in most full control
+will drive the firms in which brains are in less control out of
+competition.</p>
+
+<p><a name="Page_406" id="Page_406"></a>Then brains will spread from one business to another. The Managers,
+Artists, and Organizers of the world will have formed at last a Brain
+Syndicate, and they will put themselves in a position to determine in
+their own interests and in the interests of society at large the terms
+on which all men&mdash;all men who have no brains to put with their
+money&mdash;shall be allowed to have the use of theirs. They will monopolize
+the brain supply of the world.</p>
+
+<p>Then they will act. Under our present r&eacute;gime money hires men; under the
+r&eacute;gime of the Brain Syndicate men will hire money. Money&mdash;<i>i.e.</i>, saved
+up or canned labour, is going to be hired by Managers, Organizers, and
+Engineers with as much discrimination and with as deep a study of its
+efficiency, as new labour is hired. The millionaires are going to be
+seen standing with their money bags and their little hats in their hands
+like office boys asking for positions for their money before the doors
+of the really serious and important men, the men who toil out the ideas
+and the ways and the means of carrying out ideas&mdash;the men who do the
+real work of the world, who see things that they want and see how to get
+them&mdash;the men of imagination, the inventors of ideas, organizers of
+facts, generals and engineers in human nature.</p>
+
+<p>It is these men who are going to allow people who merely have
+thoughtless labour and people who merely have thoughtless money to be
+let in with them. The world's quarrel with the rich man is not his being
+a rich man, but his being rich without brains, and its quarrel with the
+poor labourer is not his being a poor labourer, but his being a poor
+labourer without brains. The only way that either of these men can have
+a chance to be of any value is in letting themselves be used by the man
+who will supply them with what they lack. They will try to get this man
+to see if he cannot think of some way of getting some good out of them
+for themselves, and for others.</p>
+
+<p>We have a Frederick Taylor for furnishing brains to labour.</p>
+
+<p><a name="Page_407" id="Page_407"></a>We are going to have a Frederick Taylor to attend to the brain-supply of
+millionaires, to idea-outfits for directors.</p>
+
+<p>Every big firm is going to have a large group of specialists working on
+the problem of how to make millionaires&mdash;its own particular millionaires
+think, devising ways of keeping idle and thoughtless capitalists out of
+the way. If the experts fail in making millionaires think, they may be
+succeeded by experts in getting rid of them and in finding thoughtful
+money, possibly made up of many small sums, to take their place.</p>
+
+<p>The real question the Artist or Organizer is going to ask about any man
+with capital will be, &quot;Is it the man who is making the money valuable
+and important or is it the money that is making this man important for
+the time being and a little noticeable or important-looking?&quot;</p>
+
+<p>The only really serious question we have to face about money to-day is
+the unimportance of the men who have it. The Hewers or Scoopers, or
+Grabbers, who have assumed the places of the Artist and the Inventor
+because they have the money, are about to be crowded over to the silent,
+modest back seats in directors' meetings. If they want their profits,
+they must give up their votes. They are going to be snubbed. They are
+going to beg to be noticed. The preferred stock or voting stock will be
+kept entirely in the hands of the men of working imagination, of
+clear-headedness about things that are not quite seen, the things that
+constitute the true values in any business situation, the men who have
+the sense of the way things work and of the way they will have to go.</p>
+
+<p>Mere millionaires who do not know their place in a great business will
+be crowded into small ones. They will be confronted by the organized
+refusal of men with brains to work for their inferiors, to be under
+control of men of second-rate order. Men with mere owning and grabbing
+minds will only be able to find men as stupid as they are to invest and
+manage their money for them. In a really big creative business their
+only chance will be cash and silence. They will be very glad at last <a name="Page_408" id="Page_408"></a>to
+get in on any terms, if the men of brains will let their money edge into
+their business without votes and be carried along with it as a favour.</p>
+
+<p>It is because things are not like this now, that we have an industrial
+problem.</p>
+
+<p>Managers who have already hired labour as a matter of course are going
+to hire the kind of capital they like, the kind of capital that thinks
+and that can work with thinking men.</p>
+
+<p>There will gradually evolve a general recognition in business on the
+part of men who run it and on the part of managers, of the moral or
+human value of money. The successful manager is no longer going to grab
+thoughtlessly at any old, idle, foolish pot of money that may be offered
+to him. He is going to study the man who goes with it, see how he will
+vote and see whether he knows his place, whether he is a Hewer, for
+instance, who thinks he is an Inventor. Does he or does he not know
+which he is, an Inventor, an Artist, or a Hewer?</p>
+
+<p>Capitalists will expect as a matter of course to be looked over and to
+be hired in a great business enterprise as carefully as labourers are
+being hired now.</p>
+
+<p>The moment it is generally realized that the managers of every big
+modern business have become as particular about letting in the right
+kind of directors as they have been before about letting in the right
+kind of labour, we will stop having an upside-down business world.</p>
+
+<p>An upside-down business world is one in which any man who has money
+thinks he can be a director almost anywhere, a world in which on every
+hand we find managers who are not touching the imagination of the public
+and getting it to buy, and not touching the imagination of labour and
+getting it to work, because they are not free to carry out their ideas
+without submitting them to incompetent and scared owners.</p>
+
+<p>The incompetent and scared owners&mdash;the men who cannot think&mdash;are about
+to be shut out. Then they will be compelled to hire incompetent and
+scared managers. Then they <a name="Page_409" id="Page_409"></a>will lose their money. Then the world will
+slip out of their hands.</p>
+
+<p>The problem of modern industry is to be not the distribution of the
+money supply, but the distribution of the man-supply.</p>
+
+<p>Money follows men.</p>
+
+<p>Free men. Free money.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_410" id="Page_410"></a><a name="Page_411" id="Page_411"></a>BOOK FIVE</h2>
+
+<h3>GOOD NEWS AND HARD WORK</h3>
+
+
+<p>TO ANYBODY</p>
+
+<div class="poem"><div class="stanza"><i>
+<span class="i3">&quot;I know that all men ever born are also my brothers....<br /></span>
+<span>Limitless leaves too, stiff or drooping in the fields,<br /></span>
+<span class="i3">And brown ants in the little wells beneath them<br /></span>
+<span class="i3">And mossy scabs of the worm fence, heaped stones, elders, mulleins and poke weed.&quot;<br /></span></i>
+</div></div>
+
+<p><i>A Child said, &quot;What is grass?&quot; fetching it to me with full hands.<br />
+<br />
+How could I answer the Child?</i></p>
+
+<hr />
+
+<div class="poem"><div class="stanza"><i>
+<span>&quot;I want to trust the sky and the grass!<br /></span>
+<span>I want to believe the songs I hear from the fenceposts!<br /></span>
+<span>Why should a maple-bud mislead me?&quot;<br /></span></i>
+</div></div>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_412" id="Page_412"></a><a name="Page_413" id="Page_413"></a>PART ONE</h2>
+
+<h3>NEWS AND LABOUR</h3>
+
+
+<p>A big New England factory, not long ago, wanted to get nearer its raw
+material and moved to Georgia.</p>
+
+<p>All the machine considerations, better water-power, cheaper labour,
+smaller freight bills, and new markets had argued for moving to Georgia.</p>
+
+<p>Long rows of new mills were built and thousands of negroes were moved in
+and thousands of shanties were put up, and the men and the women stood
+between the wheels. And the wheels turned.</p>
+
+<p>There was not a thing that had not been thought of except the men and
+women that stood between the wheels.</p>
+
+<p>The men and women that stood between the wheels were, for the most part,
+strong and hearty persons and they never looked anxious or abused and
+did as they were told.</p>
+
+<p>And when Saturday night came, crowds of them with their black faces, of
+the men and of the women, of the boys and girls, might have been seen
+filing out of the works with their week's wages.</p>
+
+<p>Monday morning a few of them dribbled back. There were enough who would
+come to run three mills. All the others in the long row of mills were
+silent. Tuesday morning, Number Four started up, Wednesday, Number Five.
+By Thursday noon they were all going.</p>
+
+<p>The same thing happened the week after, and the week after, and the week
+after that.</p>
+
+<p>The management tried everything they could think of with their people,
+scolding, discharging, making their work harder, <a name="Page_414" id="Page_414"></a>making their work
+easier, paying them less, paying them more, two Baptist ministers and
+even a little Roman Catholic Church.</p>
+
+<p>As long as the negroes saw enough to eat for three days, they would not
+work.</p>
+
+<p>It began to look as if the mills would have to move back to
+Massachusetts, where people looked anxious and where people felt poor,
+got up at 5 A.M. Mondays and worked.</p>
+
+<p>Suddenly one day, the son of one of the owners, a very new-looking young
+man who had never seen a business college, and who had run through
+Harvard almost without looking at a book, and who really did not seem to
+know or to care anything about anything&mdash;except folks&mdash;appeared on the
+scene with orders from his father that he be set to work.</p>
+
+<p>The manager could not imagine what to do with him at first, but finally,
+being a boy who made people like him more than they ought to, he found
+himself placed in charge of the Company Store. The company owned the
+village, and the Company Store, which had been treated as a mere
+necessity in the lonely village, had been located, or rather dumped, at
+the time, into a building with rows of little house-windows in it, a
+kind of extra storehouse on the premises.</p>
+
+<p>The first thing the young man did was to stove four holes in the
+building, all along the front and around the corners on the two sides,
+and put in four big plate-glass windows. The store was mysteriously
+closed up in front for a few days to do this, and no one could see what
+was happening, and the negroes slunk around into a back room to buy
+their meal and molasses. And finally one morning, one Sunday morning,
+the store opened up bravely and flew open in front.</p>
+
+<p>The windows on the right contained three big purple hats with blue
+feathers, and some pink parasols.</p>
+
+<p>The windows on the left were full of white waistcoats, silver-headed
+canes, patent-leather shoes and other things to live up to.</p>
+
+<p>Monday morning more of the mills were running than usual.</p>
+
+<p>Later in the week there appeared in the windows melodions, <a name="Page_415" id="Page_415"></a>phonographs,
+big gilt family Bibles, bread machines, sewing machines, and Morris
+chairs. Only a few hands took their Mondays off after this.</p>
+
+<p>All the mills began running all the week.</p>
+
+<hr />
+
+<p>Of course there are better things to live for than purple hats and blue
+feathers, and silver-headed canes, and patent leather shoes. But if
+people can be got to live six days ahead, or thirty days, or sixty days
+ahead, instead of three days ahead, by purple hats and blue feathers and
+white waistcoats, and if it is necessary to use purple hats and blue
+feathers to start people thinking in months instead of minutes, or to
+budge them over to where they can have a touch of idealism or of
+religion or of living beyond the moment, I say for one, with all my
+heart, &quot;God bless purple hats and blue feathers!&quot;</p>
+
+<hr />
+
+<p>The great problem of modern charity, the one society is largely occupied
+with to-day, is: &quot;What is there that we can possibly do for our
+millionaires?&quot;</p>
+
+<p>The next thing Society is going to do, perhaps, is to design and set up
+purple hats with blue feathers for millionaires.</p>
+
+<p>The moment our millionaires have placed before them something to live
+for, a few real, live, satisfying ideals, or splendid lasting things
+they can do, things that everybody else would want to do, and that
+everybody else would envy them for doing, it will bore them to run a
+great business merely to make money. They will find it more interesting,
+harder, and calling for greater genius, to be great and capable
+employers. When our millionaires once begin to enter into competition
+with one another in being the greatest and most successful employers of
+labour on earth, our industrial wars will cease.</p>
+
+<p>Millionaires who get as much work out of their employees as they dare,
+and pay them as little as they can, and who give <a name="Page_416" id="Page_416"></a>the public as small
+values as they dare, and take as much money as they can, only do such
+stupid, humdrum, conventional things because they are bored, because
+they cannot really think of anything to live for.</p>
+
+<p>Labourers whose daily, hourly occupation consists in seeing how much
+less work a day than they ought to do, they can do, and how much more
+money they can get out of their employers than they earn, only do such
+things because they are tired or bored and discouraged, and because they
+cannot think of anything that is truly big and fine and worth working
+for.</p>
+
+<p>The industrial question is not an economic question. It is a question of
+supplying a nation with ideals. It is a problem which only an American
+National Ideal Supply Company could hope to handle. The very first
+moment three or four purple hats with blue feathers for millionaires and
+for labourers have been found and set up in the great show window of the
+world, the industrial unrest of this century begins to end.</p>
+
+<hr />
+
+<p>As I went by, one day not long ago, I saw two small boys playing
+house&mdash;marking off rooms&mdash;sitting-rooms and bedrooms, with rows of
+stones on the ground. When I came up they had just taken hold of a big
+stone they wanted to lift over into line a little. They were tugging on
+it hopefully and with very red faces, and it did not budge. I picked up
+a small beam about five feet long on my side of the road, that I thought
+would do for a crowbar, stepped over to the boys, fixed a fulcrum for
+them, and went on with my walk. When I came back after my walk that
+night to the place where the boys had been playing, I found the boys had
+given up working on their house. And as I looked about, every big stone
+for yards around&mdash;every one that was the right size&mdash;seemed subtly out
+of place. The top of the stone wall, too, was very crooked.</p>
+
+<p>They had given up playing house and had played crowbar all day instead.</p>
+
+<p><a name="Page_417" id="Page_417"></a>I should think it would have been a rather wonderful day, those boys'
+first day, seven or eight hours of it spent, with just a little time off
+for luncheon, in seeing how a crowbar worked!</p>
+
+<p>I have forgotten just how much larger part of a ton one inch more on a
+crowbar lifts. I never know figures very well. But I know people and I
+know that a man with only three day's worth of things ahead to live for
+does not get one hundredth part of the purchase power on what he is
+doing that the man gets who works with thirty days ahead of things to
+live for, all of them nerving him up, keeping him in training, and
+inspiring him. And I know that the man who does his work with a longer
+lever still, with thirty or forty years worth' of things he wants, all
+crowding in upon him and backing him up, can lift things so easily, so
+even jauntily, sometimes, that he seems to many of us sometimes to be a
+new size and a new kind of man.</p>
+
+<hr />
+
+<p>The general conventional idea of business is, that if you give a man
+more wages to work for, he will work more, but of course if a business
+man has the brains, knows how to fire up an employee, knows how to give
+him something or suggest something in his life that will make him want
+to live twenty times as much, it would not only be cheaper, but it would
+work better than paying him twice as much wages.</p>
+
+<p>Efficiency is based on news. Put before a man's life twenty times as
+much to live for and to work for, and he will do at least, well&mdash;twice
+as much work.</p>
+
+<p>If a man has a big man's thing or object in view, he can do three times
+as much work. If the little thing he has to do, and keep doing, is seen
+daily by him as a part of a big thing, the power and drive of the big
+thing is in it, the little thing becomes the big thing, seems big while
+he is doing it every minute. It makes it easier to do it because it
+seems big.</p>
+
+<p>The little man becomes a big man.</p>
+
+<p>From the plain, practical point of view, it is the idealist in
+<a name="Page_418" id="Page_418"></a>business, the shrewd, accurate, patient idealist in modern business who
+is the man of economic sense. The employer who can put out ideals in
+front of his people, who can make his people efficient with the least
+expense, is the employer who has the most economic sense.</p>
+
+<p>The employer who is a master at supplying motives to people, who manages
+to cut down through to the quick in his employees, to the daily motives,
+to the hourly ideals, the hourly expectations with which they work, is
+the employer who already takes the lead, who is already setting the pace
+in the twentieth-century business world.</p>
+
+<p>Possibly you have noticed this trait in the great employers or, at
+least, in the great managers of employers?</p>
+
+<p>You are going, for instance, through a confectionery shop. As you move
+down the long aisles of candy machines you hear the clock strike eleven.
+Suddenly music starts up all around you and before your eyes four
+hundred girls swing off into each other's arms. They dance between their
+machines five minutes, and then, demurely, they drop back to their work.
+You see them sitting quietly in long white rows, folding up sweet-meats
+with flushed and glowing cheeks.</p>
+
+<p>Is this sentiment or is it cold businesslike efficiency?</p>
+
+<p>The more sentiment there is in it, I think, the more efficient it is and
+the better it works.</p>
+
+<p>&quot;Business is not business.&quot;</p>
+
+<p>One need not quarrel about words, but certainly, whatever else business
+is, it is not business. It would be closer to the facts to call business
+an art or a religion, a kind of homely, inspired, applied piety, based
+upon gifts in men which are essentially religious gifts; the power of
+communion in the human heart, the genius for cultivating companionship,
+of getting people to understand you and understand one another and do
+team work. The bed-rock, the hard pan of business success lies in the
+fundamental, daily conviction&mdash;the personal habit in a man of looking
+upon business as a hard, ac<a name="Page_419" id="Page_419"></a>curate, closely studied, shrewd human art, a
+science of mutual expectation.</p>
+
+<p>I am not saying that I would favour all employers of young women having
+them, to-morrow morning at eleven o'clock, swing off into each other's
+arms and dance for five minutes. The value of the dance in this
+particular case was that the Firm thought of the dancing itself and was
+always doing things like it, that everybody knew that the Firm, up in
+its glass office, felt glad, joined in the dance in spirit, enjoyed
+seeing the girls caught up for five minutes in the joy and swing of a
+big happy world full of sunshine and music outside, full of buoyant and
+gentle things, of ideals around them which belonged to them and of which
+they and their lives were a part.</p>
+
+<p>When we admit that business success to-day turns or is beginning to turn
+on a man's power of getting work out of people, we admit that a man's
+power of getting work out of people, his business efficiency, turns on
+his power of supplying his people with ideals.</p>
+
+<p>Ideals are news.</p>
+
+<p>You come on a man who thinks he is out of breath and that he cannot
+possibly run. You happen to be able to tell him that some dynamite in
+the quarry across the road is going to blow the side of the hill out in
+forty-five seconds and he will run like a gazelle.</p>
+
+<p>You tell a man the news, the true news that his employees are literally
+and honestly finding increased pay or promotion, either in their own
+establishment or elsewhere for every man they employ, as fast as he
+makes himself fit, and you have created a man three times his own size
+before your own eyes, all in a minute. And he begins working for you
+like a man three times his own size, and not because he is getting more
+for it, but because he suddenly believes in you, suddenly believes in
+the world and in the human race he belongs to.</p>
+
+<p>To make a man work, say something to him or do something to him which
+will make him swing his hat for humanity, and <a name="Page_420" id="Page_420"></a>give three cheers (like a
+meeting of workmen the other day): &quot;Three cheers for God!&quot;</p>
+
+<p>There is a well-known firm in England which has the best labour of its
+kind in the world, because the moment the Firm finds that a man's skill
+has reached the uttermost point in his work, where it would be to the
+Firm's immediate interests to keep him and where the Firm could keep on
+making money out of him and where the man could not keep on growing,
+they have a way of stepping up to such a man (and such things happen
+every few days), and telling him that he ought to go elsewhere, finding
+him a better place and sending him to it. This is a regular system and
+highly organized. The factory is known or looked upon as a big family or
+school. There are hundreds of young men and young women who, in order to
+get in and get started, and merely be on the premises of such a factory,
+would offer to work for the firm for nothing. The Factory, to them, is
+like a great Gate on the World.</p>
+
+<p>It is its ideals that have made the factory a great gate on the World.</p>
+
+<p>And ideals are news. Ideals are news to a man about himself. News to a
+man about himself and about what he can be, is gospel.</p>
+
+<p>And a factory with men at the top who have the brains about human nature
+to do things like this, men who can tell people news about themselves,
+all day, every day, all the week, like a church&mdash;let such a factory, I
+say, for one, have a steeple with chimes in it, if it wants to, and be
+counted with the other churches!</p>
+
+<p>People have a fashion of speaking of a man's ideals in a kind of weak,
+pale way, as if ideals were clouds, done in water-colour by schoolgirls,
+as if they were pretty, innocent things, instead of being fierce,
+splendid, terrific energies, victorious, irrevocable in human history,
+trampling the earth like unicorns, breathing wonder, deaths, births upon
+the world, carrying everything before them, everywhere they go. These
+are ideals! This <a name="Page_421" id="Page_421"></a>may not be the way ideals work in a moment or in a
+year, but it is the way they work in history, and it is the way they
+make a man feel when he is working on them. It is what they are for, to
+make him feel like this, when he is working on them. With the men who
+are most alive and who live the longest, the men who live farther ahead
+and think in longer periods of time, the energies in ideals function as
+an everyday matter of course.</p>
+
+<p>I wish people would speak oftener of a man's motives, what he lives for,
+as his motive powers. They generally speak of motives in a man as if
+they were a mere kind of dead chart or spiritual geography in him, or
+clock-hand on him or map of his soul. The motives and desires in a man
+are the motors or engines in him, the central power house in a man, the
+thing in him that makes him go.</p>
+
+<p>All a man has to do to live suddenly and unexpectedly a big life is to
+have suddenly a big motive.</p>
+
+<p>Anybody who has ever tried, for five minutes, a big motive, ever tried
+working a little happiness for other people into what he is doing for
+himself, for instance, if he stopped to think about it and how it worked
+and how happy it made him himself, would never do anything in any other
+way all his life. It is the big motives that are efficient.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_422" id="Page_422"></a>PART TWO</h2>
+
+<h3>NEWS AND MONEY</h3>
+
+
+<p>I think it was Sir William Lever who remarked (but I have heard in the
+last two years so many pearls dropped from the lips of millionaires that
+I am not quite sure) that the way to tell a millionaire, when one saw
+one, was by his lack of ready money. He added that perhaps a surer way
+of knowing a millionaire, when one saw one, was by his lack of ideas.</p>
+
+<p>My own experience is that neither of these ways works as well as it used
+to. I very often meet a man now&mdash;a real live millionaire, no one would
+think it of.</p>
+
+<p>One of them&mdash;one of the last ones&mdash;telegraphed me from down in the
+country one morning, swung up to London on a quick train, cooped me up
+with him at a little corner table in his hotel, and gave me more ideas
+in two hours than I had had in a week.</p>
+
+<p>I came away very curious about him&mdash;whoever he was.</p>
+
+<p>Not many days afterward I found myself motoring up a long, slow hill,
+full of wind and heather, and there in a stately park with all his
+treetops around him, and his own blue sky, in a big, beautiful, serene
+room, I saw him again.</p>
+
+<p>He began at once, &quot;Do you think Christ would have approved of my house?&quot;</p>
+
+<p>His five grown sons were sitting around him but he spoke vividly and
+directly and like a child, and as if he had just brushed sixty years
+away, and could, any time.</p>
+
+<p>I said I did not think it fair to Christ, two thousand years off, to ask
+what he would have thought of a house like his, now. <a name="Page_423" id="Page_423"></a>The only fair
+thing to do would be to ask what Christ would think if He were living
+here to-day.</p>
+
+<p>&quot;Well, suppose He had motored over here with you this afternoon from
+&mdash;&mdash; Manor, and spent last night with you there, and talked with you and
+with &mdash;&mdash; and had seen the pictures, and the great music room and
+wandered through the gardens, and suppose that then He had come through
+on his way up, all those two miles of slums down in &mdash;&mdash; seen all those
+poor, driven, crowded people, and had finally come up here with you to
+this big, still, restful place two thousand people could live in, and
+which I keep all to myself. You don't really mean to say, do you, that
+He would approve of my living in a house like this?&quot;</p>
+
+<p>I said that I did not think that Christ would be tipped over by a house
+or lose his bearings with a human soul because he lived in a park. I
+thought He would look him straight in the eyes.</p>
+
+<p>&quot;But Christ said, 'He that loseth his life shall save it!'&quot;</p>
+
+<p>&quot;Yes, but He did not intend it as a mere remark about people's houses.&quot;</p>
+
+<p>It did not seem to me that Christ meant simply giving up to other people
+easy and ordinary things like houses or like money, but that He meant
+giving up to others our motives, giving up the deepest, hardest things
+in us, our very selves to other people.</p>
+
+<p>&quot;And so you really think that if Christ came and looked at this house
+and looked at me in it, He would not mind?&quot;</p>
+
+<p>&quot;I do not know. I think that after He had looked at your house He would
+go down and look at your factory, possibly. How many men do you employ?&quot;</p>
+
+<p>&quot;Sixteen hundred.&quot;</p>
+
+<p>&quot;I think He would look at them, the sixteen hundred men, and then He
+would move about a little. Very likely He would look at their wives and
+the little children.&quot;</p>
+
+<p>He thought a moment. I could see that he was not as afraid <a name="Page_424" id="Page_424"></a>of having
+Christ see the factory as he was of having Him see the house.</p>
+
+<p>I was not quite sure but I thought there was a little faint gleam in his
+eye when I mentioned the factory.</p>
+
+<p>&quot;What do you make?&quot; I asked.</p>
+
+<p>He named something that everybody knows.</p>
+
+<p>Then I remembered suddenly who he was. He was one of the men I had first
+been told about in England, and the name had slipped from me. He had
+managed to do and do together the three things one goes about looking
+for everywhere in business&mdash;what might be called the Three R's of great
+business (though not necessarily R's). (1) He had raised the wages of
+his employees. (2) He had reduced prices to consumers. (3) He had
+reduced his proportion of profit and raised the income of the works, by
+inventing new classes of customers, and increasing the volume of the
+business.</p>
+
+<p>He had found himself, one day, as most men do, sooner or later, with a
+demand for wages that he could not pay.</p>
+
+<p>At first he told the men he could not pay them more, said that he would
+have to close the works if he did.</p>
+
+<p>He was a very busy man to be confronted with a crisis like this. The
+market was trouble enough.</p>
+
+<p>One morning, when he was up early, and the house was all still and he
+was sitting alone with himself, the thought slipped into his mind that
+there had been several times before in his life when he had sat thinking
+about certain things that could not be done. And then he had got up from
+thinking they could not be done and gone out and done them.</p>
+
+<p>He wondered if he could not get up and go out and do this one.</p>
+
+<p>As he sat in the stillness with a clear road before his mind and not a
+soul in the world up, the thought occurred to him, with not a thing in
+sight to stop it, that he had not really trained himself to be quite
+such an expert in raising wages as he had in some other things.</p>
+
+<p><a name="Page_425" id="Page_425"></a>Perhaps he did not know about raising wages.</p>
+
+<p>Perhaps if he concentrated his imagination as much on getting higher
+wages for his workmen as he had in those early days years before on
+making over all his obstinate raw material into the best cases of &mdash;&mdash;
+on earth, he might find it possible to get more wages for his men by
+persuading them to earn more and by getting their co&ouml;peration in finding
+ways to earn more.</p>
+
+<p>As he sat in the stillness, gradually (perhaps it was the stillness that
+did it) the idea grew on him.</p>
+
+<p>He made up his mind to see what would happen if he worked as hard at
+paying higher wages for three months as he had for three years at making
+raw material into cases of the best&mdash;&mdash;on earth.</p>
+
+<p>Then things began happening every day. One of the most important
+happened to him.</p>
+
+<p>He found that higher wages were as interesting a thing to work on as any
+other raw material had ever been.</p>
+
+<p>He found that a cheap workman as raw material to make a high-priced
+workman out of was as interesting as a case of&mdash;&mdash;.</p>
+
+<p>A year or so after this, there was a strike (in his particular industry)
+of all the workmen in England. They struck to be paid the wages his men
+were paid.</p>
+
+<p>He had been able to do three things he thought he thought he could not
+do. He had succeeded in doing the first, in raising the wages of his
+employees, by thinking up original ways of expressing himself to them,
+and of getting them to believe in him and of making them want to work a
+third harder. At the same time he succeeded in doing the second, in
+reducing the prices to consumers, by inventing new by-products out of
+waste.</p>
+
+<p>He had succeeded in doing the third, in reducing his per cent. of
+profits and increasing his income from the works at the same time, by
+thinking up ways of creating new habits and new needs in his customers.</p>
+
+<p>He had fulfilled, as it seems, the three requisites of a great business
+career. He had created new workmen, invented new <a name="Page_426" id="Page_426"></a>things for men and
+women to want, and had then created some new men and women who could
+want them.</p>
+
+<p>Incidentally all the while, day by day, while he was doing these things,
+he had distributed a large and more or less unexpected sum of money
+among all these three classes of people.</p>
+
+<p>Some of this extra money went to his workmen, and some to himself, and
+some to his customers, but it was largely spent, of course, in getting
+business for other manufacturers and in getting people to buy all over
+England, from other manufacturers, things that such people as they had
+never been able before to afford to buy.</p>
+
+<hr />
+
+<p>All these things that I have been saying and which I have duly confided
+to the reader flashed through my mind as I stood with my back to the
+fire, realizing suddenly that the man who had done them was the man with
+whom I was talking.</p>
+
+<p>Possibly some little thing was said. I do not remember what. The next
+thing I knew was that, with his five grown sons around him, he returned
+to his attack on his house.</p>
+
+<p>He said some days he was glad it was so far away. He did not want his
+workmen to see it. He did not go to the mill often in his motor-car, not
+when he could help it.</p>
+
+<p>I said that I thought that a man who was doing extraordinary things for
+other people, things that other men could not get time or strength or
+freedom or boldness of mind or initiative to do, that any particular
+thing he could have that gave him any advantage or immunity for doing
+the extraordinary things better, that would give him more of a chance to
+give other people a chance, that the other people, if they were in their
+senses, would insist upon his having these things.</p>
+
+<p>&quot;I think there are hundreds of men in my mill who think that they ought
+to have my motor-car and three or four rooms in this house.&quot;</p>
+
+<p>&quot;Are they the most efficient ones?&quot;</p>
+
+<p>&quot;<a name="Page_427" id="Page_427"></a>No.&quot;</p>
+
+<p>If a man gives over to other people his deepest motives, and if he
+really identifies himself&mdash;the very inside of himself with them and
+treats their interests as his interests, the more money he has, the more
+people like it.</p>
+
+<p>&quot;Take me, for instance,&quot; I said.</p>
+
+<p>&quot;I have hoped every minute since I knew you, that you were a prosperous
+man. I saw the house and looked around in the park as I motored up with
+joy. And when I came to the big gate I wanted to give three cheers! I
+wish you had stock in the Meat Trust in America, that you could pierce
+your way like a microbe into the vitals, into the inside of the Meat
+Trust in my own country, make a stand in a Directors' Meeting for ninety
+million people over there, say your say for them, vote your stock for
+them, say how you want a Meat Trust you belong to, to behave, how you
+want it to be a big, serious, business institution and not a humdrum,
+mechanical-minded hold-up anybody could think of&mdash;in charge of a few
+uninteresting, inglorious men&mdash;men nobody really cares to know and that
+nobody wants to be like ... when I think of what a man like you with
+money can do ...!</p>
+
+<p>&quot;Am I not tired every day, are you not tired, yourself, of going about
+everywhere and seeing money in the hands of all these second-class,
+socially feeble-minded men, of seeing columns in the papers of what such
+men think, of having college presidents, great universities, domes,
+churches and thousands of steeples all deferring to them and bowing to
+them, and all the superior, live, interested people ringing their door
+bells for their money waiting outside on benches for what they think?&quot;</p>
+
+<p>I do not believe that Christ came into the world, two thousand years
+ago, to say that only the men who have minds of the second class, men
+who are not far-sighted enough in business to be decently unselfish in
+this world, should be allowed to have control of the money and of the
+peoples' means of living in it.</p>
+
+<p>We are living in an age of big machines and big, inevitable
+<a name="Page_428" id="Page_428"></a>aggregations, and to say in an age like this, and above all, to get it
+out of a Bible, or put it into a hymn book or make a religion of it,
+that all the first class minds of the world&mdash;the men who see far enough
+to be unselfish, should give over their money to second-class men, is
+the most monstrous, most unbelieving, unfaithful, unbiblical,
+irreligious thing a world can be guilty of. The one thing that is now
+the matter with money, is that the second-class people have most of it.</p>
+
+<p>&quot;What would happen if we applied asceticism or a tired, discouraged
+unbelief to having children that we do to having pounds and pence and
+dollars and cents? You would not stand for that would you?&quot;</p>
+
+<p>I looked at his five sons.</p>
+
+<p>&quot;Suppose all the good families of to-day were to take the ground that
+having children is a self-indulgence unworthy of good people; suppose
+the good people leave having children in this world almost entirely to
+bad ones?</p>
+
+<p>&quot;This is what has been happening to money.</p>
+
+<p>&quot;Unbelief in money is unbelief in the spirit. It is paying too much
+attention to wealth to say that one must or that one must not have it.&quot;</p>
+
+<p>I cannot recall precisely what was said after this in that long evening
+talk of ours but what I tried to say perhaps might have been something
+like this:</p>
+
+<p>The essence of the New Testament seems to be the emphasis of a man's
+spirit with or without money. Whether a man should be rich or get out of
+being rich and earn the right to be poor (which some very true and big
+men, artists and inventors in this world will always prefer) turns on a
+man's temperament. If a man has a money genius and can so handle money
+that he can make money, and if he can, at the same time, and all in one
+bargain, express his own spirit, if he can free the spirits of other men
+with money and express his religion in it, he should be ostracized by
+all thoughtful, Christian people, if in the desperate crisis of an age
+like this, he tries to get out of being rich.</p>
+
+<p><a name="Page_429" id="Page_429"></a>The one thing a man can be said to be for in this world, is to express
+the goodness&mdash;the religion in him, in something, and if he is not the
+kind of man who can express his religion in money and in employing
+labour, then let him find something&mdash;say music or radium or painting in
+which he can. It is this bounding off in a world, this making a bare
+spot in life and saying &quot;This is not God, this cannot be God!&quot;&mdash;it is
+this alone that is sacriligious.</p>
+
+<hr />
+
+<p>It may be that I am merely speaking for myself, but I did discover a man
+on Fleet Street the other day who quite agreed with me apparently, that
+if the thing a man has in him is religion he can put it up or express it
+in almost anything.</p>
+
+<p>This man had tried to express his idea in a window.</p>
+
+<p>He had done a Leonardo da Vinci's &quot;Last Supper,&quot; in sugar&mdash;a kind of
+bas-relief in sugar.</p>
+
+<p>I do not claim that this kind of foolish, helpless caricature of a great
+spiritual truth filled me with a great reverence or that it does now.</p>
+
+<p>But it did make me think how things were.</p>
+
+<p>If sugar with this man, like money with a banker, was the one logical
+thing the man had to express his religion in, or if what he had had to
+express had been really true and fine, or if there had been a true or
+fine or great man to express, I do not doubt sugar could have been made
+to do it.</p>
+
+<p>One single man with enough money and enough religions skill in human
+nature, who would get into the Sugar Trust with some good, fighting,
+voting stock, who could make the Sugar Trust do as it would be done by,
+would make over American industry in twenty years.</p>
+
+<p>He would have thrown up as on a high mountain, before all American men,
+one great specimen, enviable business. He would have revealed as in a
+kind of deep, sober apocalypse, American business to itself. He would
+have revealed American <a name="Page_430" id="Page_430"></a>business as a new national art form, as an
+expression of the practical religion, the genius for real things, that
+is our real modern temperament in America and the real modern
+temperament in all the nations.</p>
+
+<p>Of course it may not need to be done precisely with the Sugar Trust.</p>
+
+<p>The Meat Trust might do it first, or the Steel Trust.</p>
+
+<p>But it will be done.</p>
+
+<p>Then the Golden Rule, one great Golden Rule-machine having been
+installed in our trust that knew the most, and was most known, it could
+be installed in the others.</p>
+
+<p>Religion can be expressed much better to-day in a stock-holder's meeting
+than it can in a prayer-meeting.</p>
+
+<p>Charles Cabot, of Boston, walked in quietly to the Stock-holder's
+Meeting of the Steel Trust one day and with a little touch of
+money&mdash;$2,900 in one hand, and a copy of the <i>American Magazine</i> in the
+other, made (with $2,900) $1,468,000,000 do right.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_431" id="Page_431"></a>PART THREE</h2>
+
+<h3>NEWS AND GOVERNMENT</h3>
+
+
+
+<hr style="width: 65%;" />
+<h2>CHAPTER I</h2>
+
+<h3>OXFORD STREET AND THE HOUSE OF COMMONS</h3>
+
+
+<p>Every now and then when I am in London (at the instigation of some
+business man who takes the time off to belong to it), I drop into a
+pleasant but other-worldly and absent-minded place called the House of
+Commons.</p>
+
+<p>I sit in the windows in the smoking-room and watch the faces of the
+members all about me and watch the steamships, strangely, softly,
+suddenly&mdash;Shakespeare and Pepys, outside on the river, slip gravely by
+under glass.</p>
+
+<p>Or I go in and sit down under the gallery, face to face with the
+Speaker, looking across those profiles of world-makers in their seats;
+and I watch and listen in the House itself. There is a kind of pleasant,
+convenient, appropriate hush upon the world there.</p>
+
+<p>Wisdom.</p>
+
+<p>The decorous, orderly machinery of knowledge rolls over one&mdash;one listens
+to It, to the soft clatter of the endless belt of words.</p>
+
+<p>Every now and then one sees a member in the middle of a speech, or
+possibly in the middle of a sentence, slip up quietly and take a look
+(under glass) at The People, or he uses a microscope, perhaps, or a
+reading glass on The People, Mr. Bonar Law's, Mr. Lloyd George's, Ramsay
+MacDonald's, Will Crook's, or somebody's. Then he comes back gravely as
+if he had <a name="Page_432" id="Page_432"></a>got the people attended to now, and finishes what he was
+saying.</p>
+
+<p>It is a very queer feeling one has about the People in the House of
+Commons.</p>
+
+<p>I mean the feeling of their being under glass; they all seem so
+manageable, so quiet and so remote, a kind of glazed-over picture in
+still life, of themselves. Every now and then, of course one takes a
+member seriously when he steps up to the huge showcase of specimen
+crowds, which members are always referring to in their speeches. But
+nothing comes of it.</p>
+
+<p>The crowds seem very remote there under the glass. One feels like
+smashing something&mdash;getting down to closer terms with them&mdash;one longs
+for a Department Store or a bridge or a 'bus&mdash;something that rattles and
+bangs and is.</p>
+
+<p>All the while outside the mighty street&mdash;that huge megaphone of the
+crowd, goes shouting past. One wishes the House would notice it. But no
+one does. There is always just the House Itself and that hush or ring of
+silence around it, all England listening, all the little country papers
+far away with their hands up to their ears and the great serious-minded
+Dailies, and the witty Weeklies, the stately Monthlies, and Quarterlies
+all acting as if it mattered....</p>
+
+<p>Even during the coal strike nothing really happened in the House of
+Commons. There was a sense of the great serious people, of the crowds on
+Westminster Bridge surging softly through glass outside, but nothing got
+in. Big Ben boomed down the river, across the pavements, over the
+hurrying crowds and over all the men and the women, the real business
+men and women. The only thing about the House that seemed to have
+anything to do with anybody was Big Ben.</p>
+
+<p>Finally one goes up to Harrod's to get relief, or one takes a 'bus, or
+one tries Trafalgar Square, or one sees if one can really get across the
+Strand or one does something&mdash;almost anything to recall one's self to
+real life.</p>
+
+<p>And then, of course, there is Oxford Street.</p>
+
+<p><a name="Page_433" id="Page_433"></a>Almost always after watching the English people express themselves or
+straining to express themselves in the House of Commons, I try Oxford
+Street.</p>
+
+<p>I know, of course, that as an art-form for expressing a great people,
+Oxford Street is not all that it should be, but there is certainly
+something, after all the mooniness and the dim droniness, and
+lawyer-mindedness in the way the English people express themselves or
+think that they ought to express themselves in their house of
+Commons&mdash;there is certainly something that makes Oxford Street seem
+suddenly a fine, free, candid way for a great people to talk! And there
+is all the gusto, too, the 'busses, the taxies, the hundreds of
+thousands of men and women saying things and buying things they believe.</p>
+
+<p>Taking in the shops on both sides or the street, and taking in the
+things the people are doing behind the counters, and in the aisles, and
+up in the office windows three blocks of Oxford Street really express
+what the English people really want and what they really think and what
+they believe and put up money on, more than three years of the house of
+Commons.</p>
+
+<p>If I were an Englishman I would rather be elected to walk up and down
+Oxford Street and read what I saw there than to be elected to a seat in
+the House of Commons, and I could accomplish more and learn more for a
+nation, with three blocks of Oxford Street, with what I could gather up
+and read there, and with what I could resent and believe there, than I
+could with three years of the House of Commons.</p>
+
+<p>I know that anybody, of course, could be elected to walk up and down
+Oxford Street. But it is enough for me.</p>
+
+<p>So I almost always try it after the house of Commons.</p>
+
+<p>And when I have taken a little swing down Oxford Street and got the
+House of Commons out of my system a little, perhaps I go down to the
+Embankment, and drop into my club.</p>
+
+<p>Then I sit in the window and mull.</p>
+
+<p><a name="Page_434" id="Page_434"></a>If the English people express themselves and express what they want and
+what they are bound to have, on Oxford Street and put their money down
+for it, so much better than they do in the House of Commons, why should
+they not do it there?</p>
+
+<p>Why should elaborate, roundabout, mysterious things like governments,
+that have to be spoken of in whispers (and that express themselves
+usually in a kind of lawyer-minded way, in picked and dried words like
+wills), be looked upon so seriously, and be taken on the whole, as the
+main reliance the people have, in a great nation, for expressing
+themselves?</p>
+
+<p>Why should not a great people be allowed to say what they are like and
+to say what they want and what they are bound to get, in the way Oxford
+Street says things, in a few straight, clean-cut, ordinary words, in
+long quiet rows of deeds, of buying and selling and acting?</p>
+
+<p>Pounds, shillings, and silence.</p>
+
+<p>Then on to the next thing.</p>
+
+<p>If the House of Commons were more like Oxford Street or even if it had
+suddenly something of the tone of Oxford Street, if suddenly it were to
+begin some fine morning to express England the way Oxford Street does,
+would not one see, in less than three months, new kinds and new sizes of
+men all over England, wanting to belong to it?</p>
+
+<p>Big, powerful, uncompromising, creative men who have no time for
+twiddling, who never would have dreamed of being tucked away in the
+house of Commons before, would want to belong to it.</p>
+
+<p>In the meantime, of course, the men of England who have empires to
+express, are not unnaturally expressing them in more simple language
+like foundries, soap factories around a world, tungsten mines,
+department stores, banks, subways, railroads for seventy nations, and
+ships on seven seas, Winnipeg trolleys and little New York skyscrapers.</p>
+
+<p>Business men of the more usual or humdrum kind could not do it, but
+certainly, the first day that business men like these, <a name="Page_435" id="Page_435"></a>of the first or
+world-size class, once find the House of Commons a place they like to be
+in, once begin expressing the genius of the English people in government
+as they are already expressing the genius of the English people in
+owning the earth, in buying and selling, in inventing things and in
+inventing corporations, the House of Commons will cease to be a bog of
+words, an abyss of committees, and legislation will begin to be run like
+a railroad&mdash;on a block signal system, rows of things taken up, gone
+over, and finished. The click of the signal. Then the next thing.</p>
+
+<p>I sit in my club and look out of the window and think. Just outside
+thousands of taxies shooting all these little mighty wills of men across
+my window, across London, across England, across the world ... the huge,
+imperious street ... all these men hurling themselves about in it,
+joining their wills on to telephone wires, to mighty trains and little
+quiet country roads, hitching up cables to their wills, and
+ships&mdash;hitching up the very clouds over the sea to their wills and
+running a world&mdash;why are not men like these&mdash;men who have the
+street-spirit in them, this motor genius of driving through to what they
+want, taking seats in the House of Commons?</p>
+
+<p>Perhaps Oxford Street is more efficient and more characteristic in
+expressing the genius and the will of the English people than the House
+of Commons is because of the way in which the people select the men they
+want to express them in Oxford Street.</p>
+
+<p>It may be that the men the people have selected to be at the top of the
+nation's law-making are not selected by as skillful, painstaking, or
+thorough a process as the men who have been selected to be placed at the
+top of the nation's buying and selling.</p>
+
+<p>Possibly the reason the House of Commons does not express the will of
+the people is, that its members are merely selected in a loose, vague
+way and by merely counting noses.</p>
+
+<p>Possibly, too, the men who are selected by a true, honest, <a name="Page_436" id="Page_436"></a>direct,
+natural selection to be the leaders and to free the energies and steer
+the work of the people, the men who are selected to lead by being seen
+and lived with and worked with all day, every day, are better selected
+men than men who having been voted on on slips of paper, and having been
+seen in newspaper paragraphs, travel up to London and begin
+thoughtlessly running a world.</p>
+
+<p>The business man drops into the House of Commons after the meeting of
+his firm in Bond Street, Lombard Street, or Oxford Street and takes a
+look at it. He sees before him a huge tool or piece of machinery&mdash;a body
+of men intended to work together and to get certain grave, particular,
+and important things done, that the people want done, and he does not
+see how a great good-hearted chaos or welter, a kind of chance national
+Weather of Human Nature like the House of Commons, can get the things
+done.</p>
+
+<p>So he confines himself more and more to business where he loses less
+time in wondering what other people think or if they think at all, cuts
+out the work he sees, and does it.</p>
+
+<p>He thinks how it would be if things were turned around and if people
+tried to get expressed in business in the loose way, the thoughtless
+reverie of voting that they use in trying to get themselves expressed in
+politics.</p>
+
+<p>He thinks the stockholders of the Sunlight Soap Company, Limited, would
+be considerably alarmed to have the president and superintendent and
+treasurer and the buyers and salesmen of the company elected at the
+polls by the people in the county or by popular suffrage. He thinks that
+thousands of the hands as well as the stockholders would be alarmed too.
+It does not seem to him that anybody, poor or rich, employer or
+employee, in matters of grave personal concern, would be willing to
+trust his interest or would really expect the people, all the people as
+a whole, to be represented or to get what they wanted, to act definitely
+and efficiently through the vague generalizations of the polls. Perhaps
+a natural selection, a dead-earnest rigorous, <a name="Page_437" id="Page_437"></a>selection that men work
+on nine hours a day, an implacable, unremitting process during working
+hours, of sorting men out (which we call business), is the crowd's most
+reliable way of registering what it definitely thinks about the men it
+wants to represent it. Business is the crowd's, big, serious, daily
+voting in pounds, shillings, and pence&mdash;its hour to hour, unceasing,
+intimate, detailed labour in picking men out, in putting at the top the
+men it can work with best, the men who most express it, who have the
+most genius to serve crowds, to reveal to crowds their own minds, and
+supply to them what they want.</p>
+
+<p>As full as it is&mdash;like all broad, honest expressions, of human
+shortcomings and of things that are soon to be stopped, it does remain
+to be said that business, in a huge, rough way, daily expressing the
+crowds as far as they have got&mdash;the best in them and the worst in them,
+is, after all, their most faithful and true record, their handwriting.
+Business is the crowds' autograph&mdash;its huge, slow, clumsy signature upon
+our world.</p>
+
+<p>Buying and selling is the life blood of the crowds' thought, its big,
+brutal daily confiding to us of its view of human life. What do the
+crowds, poor and rich, really believe about life? Property is the last
+will and testament of Crowds.</p>
+
+<p>The man-sorting that goes on in distributing and producing property is
+the Crowd's most unremitting, most normal, temperamental way of
+determining and selecting its most efficient and valuable leaders&mdash;its
+men who can express it, and who can act for it.</p>
+
+<p>This is the first reason I would give against letting the people rely on
+having a House of Commons compel business men to be good.</p>
+
+<p>Men who meet now and again during the year, afternoons or evenings, who
+have been picked out to be at the top of the nation's talking, by a
+loose absent-minded and illogical paper-process, cannot expect to
+control men who have been picked out to be at the top of a nation's
+buying and <a name="Page_438" id="Page_438"></a>selling, by a hard-working, closely fitting, logical
+process&mdash;the men that all the people by everything they do, every day,
+all day, have picked out to represent them.</p>
+
+<p>Any chance three blocks of Oxford Street could be relied on to do
+better.</p>
+
+<p>Keeping the polls open once in so often, a few hours, and using hearsay
+and little slips of paper&mdash;anybody dropping in&mdash;seems a rather fluttery
+and uncertain way to pick out the representatives of the people, after
+one has considered three blocks of Oxford Street.</p>
+
+<p>The next thing the crowd is going to do in getting what it wants from
+business men is to deal directly with the business men themselves and
+stop feeling, what many people feel partly from habit, perhaps, that the
+only way the crowd can get to what it wants is to go way over or way
+back or way around by Robin Hood's barn or the House of Commons.</p>
+
+<p>But there is a second reason:</p>
+
+<p>The trouble is not merely in the way men who sit in the House of Commons
+are selected. The real deep-seated trouble with the men who sit in the
+House of Commons is that they like it. The difficulty (as in the
+American Congress too) seems to be something in the men themselves. It
+lies in what might be called, for lack of a better name, perhaps, the
+Hem and Haw or Parliament Temperament.</p>
+
+<p>The dominating type of man in all the world's legislative bodies, for
+the time being, seems to be the considerer or reconsiderer, the man who
+dotes on the little and tiddly sides of great problems. The greatness of
+the problem furnishes, of course, the pleasant, pale glow, the happy
+sense of importance to a man, and then there is all the jolly littleness
+of the little things besides&mdash;the little things that a little man can
+make look big by getting them in the way of big ones&mdash;a great nation
+looking on and waiting.... For such a man there always seems to be a
+certain coziness and hominess in a Legislative Body....</p>
+
+<p><a name="Page_439" id="Page_439"></a>As a seat in the House of Commons not unnaturally&mdash;every year it is
+hemmed or hawed in, gets farther and farther away from the people, it is
+becoming more and more apparent to the people every year that the
+Members of their House of Commons as a class are unlikely to do anything
+of a very striking or important or lasting value in the way of getting
+business men to be good.</p>
+
+<p>The more efficient and practical business men are coming to suspect that
+the members of the House of Commons, speaking broadly, do not know the
+will of the people, and that they could not express it in creative,
+straightforward and affirmative laws if they did.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_440" id="Page_440"></a>CHAPTER II</h2>
+
+<h3>OXFORD STREET HUMS. THE HOUSE HEMS</h3>
+
+
+<p>But it is not only because the members of the House of Commons are
+selected in a vague way or because they are a vague kind of men, that
+they fail to represent the people.</p>
+
+<p>The third reason against having a House of Commons try to compel
+business men to be good, by law, is its out-of-the-way position.</p>
+
+<p>The out-of-the-way position that a Parliament occupies in getting
+business men to be good, can be best considered, perhaps, by admitting
+at the outset that a government really is one very real and genuine way
+a great people may have of expressing themselves, of expressing what
+they are like and what they want, and that business is another way.</p>
+
+<p>Then the question narrows down. Which way of expressing the people is
+the one that expresses them the most to the point, and which expresses
+them where their being expressed counts the most?</p>
+
+<p>The people have a Government. And the people have Business.</p>
+
+<p>What is a Government for?</p>
+
+<p>What is Business for?</p>
+
+<p>Business is the occupation of finding out and anticipating what the
+wants of the English people really are and of finding out ways of
+supplying them.</p>
+
+<p>The business men on Oxford Street hire twenty or thirty thousand men and
+women, keep them at work eight or nine hours a day, five or six days in
+a week, finding out what the <a name="Page_441" id="Page_441"></a>things are that the English people want
+and reporting on them and supplying them.</p>
+
+<p>They are naturally in a strategic position to find out, not only what
+kinds of things the people want, but to find out, too, just how they
+want the things placed before them, what kind of storekeepers and
+manufacturers, salesmen and saleswomen they tolerate, like to deal with
+and prefer to have prosper.</p>
+
+<p>And the business men are not only in the most strategic and competent
+position to find out what the people who buy want, but to find out too,
+what the people who sell want. They are in the best position to know,
+and to know intimately, what the salesmen and saleswomen want and what
+they want to be and what they want to do or not do.</p>
+
+<p>They are in a close and watchful position, too, with regard to the
+conditions in the factories from which their goods come and with regard
+to what the employers, stockholders, foremen and workmen in those
+factories want.</p>
+
+<p>What is more to the point, these same business men, when they have once
+found out just what it is the people want, are the only men who are in a
+position, all in the same breath, without asking anybody and without
+arguing with anybody, without meddling or convincing anybody&mdash;to get it
+for them.</p>
+
+<p>Finding out what people want and getting it for them is what may be
+called, controlling business.</p>
+
+<p>The question not unnaturally arises with all these business men and
+their twenty or thirty thousand people working with them, eight or nine
+hours a day, five or six days a week, in controlling business, why
+should the members of the House of Commons expect, by taking a few
+afternoons or evenings off for it, to control business for them?</p>
+
+<p>If I were an employee and if what I wanted to do was to improve the
+conditions of labour in my own calling, I do not think I would want to
+take the time to wait several months, probably, to convince my member of
+Parliament, and then <a name="Page_442" id="Page_442"></a>wait a few months more for him to convince the
+other members of Parliament, and then vote his one vote. I would rather
+deal directly with my employer.</p>
+
+<p>If my employer is on my back and if I can once get the attention of my
+employer himself, as to where he is and as to how he is interrupting
+what I am doing for him&mdash;if I once get his attention and once get him to
+notice my back, he can get down. No one else can get down for him and no
+one else, except by turning a whole nation all around, can make him get
+down. Why should a man bother with T.P.'s <i>Weekly</i> or with Horatio
+Bottomley or with the <i>Daily Mail</i> or the <i>Times</i>, with a score of other
+people's by-elections all over England to lift his own employer off his
+back?</p>
+
+<p>There is a very simple rule for it.</p>
+
+<p>The way to lift one's employer off one's back is to make one's back so
+efficient that he cannot afford to be on it.</p>
+
+<p>The first thing I would do would be to see if I could not persuade my
+employer to take steps to train me and to make me efficient, himself.
+And perhaps the second thing I would try to do would be to wake my
+trades union up, to get my trades union to consent to let me want to try
+to be efficient and work as hard as I can, or to consent to my
+employer's hiring engineers to make me efficient. I would try to get my
+trades union to be interested in hiring itself some special expert like
+Frederick Taylor, some specialist in making a man do three times as much
+work with the same strength, making him three times as valuable for his
+employer and three times as fit and strong for himself.</p>
+
+<p>This is what I would do if I wanted to make my employer good. I would be
+so good that he could not afford not being good too.</p>
+
+<p>If I were an employer, on the other hand, and understood human nature,
+and knew enough about psychology to found a great business house and
+wanted to make my employee good, or make him work three times as hard
+for me, with three times <a name="Page_443" id="Page_443"></a>the normal strength, day by day, and have a
+normal old age to look forward to, I do not think I would wait for the
+House of Commons to butt in and pension him. It seems to me that I would
+be in a position to do it more adequately, more rapidly, and do it with
+more intimate knowledge of economy than the House of Commons could. And
+I would not have to convince several hundred men, men from rural
+counties, how I could improve my factory and get them to let me improve
+it. I could do it quietly by myself.</p>
+
+<p>In any given industrial difficulty, there is and must be a vision for
+every man, a vision either borrowed for him or made for him by some one
+else, or a vision he has made for himself, that fits in just where he
+is. In the last analysis our industrial success is going to lie in the
+sense of Here, and Me, and Now, raised to the n<sup>th</sup> power, in what might
+be called a kind of larger syndicalism.</p>
+
+<p>The typical syndicalist, instead of saying, as he does to-day, &quot;We will
+take the factories out of our employers hands and run them ourselves,&quot;
+is going to say, &quot;We will make ourselves fit to run the factories
+ourselves.&quot;</p>
+
+<p>What would please the employers more, give them a general, or national
+confidence in trying to run business and improve the conditions of work
+to-day, than to have their employees, suddenly, all over the nation,
+begin doing their work so well that they would be fit to run the
+factories?</p>
+
+<p>What is true of employers and employees in factories is still more true
+of the employers and employees in the great retail stores. If there is
+one thing rather than another the business men and women on Oxford
+Street, the managers, floor walkers and clerks all up and down the
+street are really engaged in all day all their lives, it is what might
+be called a daily nine-hour drill in understanding people. Why should
+employers and employees like these&mdash;experts in human nature&mdash;men who
+make their profession a success by studying human nature, and by working
+in it daily, call in a few drifting gentlemen from <a name="Page_444" id="Page_444"></a>the House of Commons
+and expect them to work out their human problems better than they can do
+it?</p>
+
+<p>Employers and clerks in retail stores are the two sets of people in all
+the world most competent to study together the working details of human
+nature, to act for themselves in self-respecting man-fashion and without
+whining at a nation.</p>
+
+<p>Who that they could hope to deal with and get what they want from, could
+know more about human nature than they do? Are they not the men of all
+others, all up and down that little strip of Oxford Street, who devote
+their entire time to human nature? They are in the daily profession of
+knowing the soonest and knowing the most about what people are like, and
+about what people will probably think. They are intimate with their
+peccadillos in what they want to wear and in what they want to eat; they
+have learned their likes and dislikes in human nature; they know what
+they will support and what they will defy in human nature, in clerks,
+and in stores, and in storekeepers.</p>
+
+<p>And these things that they have learned about human nature (in
+themselves and other people) they have learned not by talking about
+human nature but by a grim daily doing things with it.</p>
+
+<p>These things being so, it would almost seem that these people and people
+like them were qualified to act, and as they happen to be in the one
+strategic position, both employers and employees alike, to act and to
+act for themselves and act directly and act together, it will not be
+very long, probably, before the nation will be very glad to have them do
+it.</p>
+
+<p>It is likely to be seen very soon (at least by all skilled Labour and
+all skilled Capital) that running out into the street and crying &quot;Help!&quot;
+and calling in some third person to settle family difficulties that can
+be better settled by being faced and thought out in private, is an
+inefficient and incompetent thing to do.</p>
+
+<p>And for the most part it is going to be only in the more <a name="Page_445" id="Page_445"></a>superficial,
+inefficient, thoughtless industry that men, either employers or
+employed, will be inclined to leave their daily work, run out wildly and
+drag in a House of Commons to help them to do right.</p>
+
+<p>I am only speaking for myself but certainly if I were an employer or an
+employee, I would not want to wait for an election a year away or to
+wait for the great engineering problem of compelling my member of
+Parliament by my one vote to act for me.</p>
+
+<p>Perhaps workingmen in England and America are deceived about the value
+of voting as a means of improving conditions of workingmen. Possibly
+women are deceived about the value of voting as a means of improving the
+conditions of working women.</p>
+
+<p>Possibly a woman could do more behind a counter or by buying a store
+than by voting to have some man she has read about in a paper, improve
+business by talking about it in the House of Commons.</p>
+
+<hr />
+
+<p>There is also a kind of program or vision of action one can use as a
+customer as well as an employer or employee.</p>
+
+
+<p>I might speak for myself.</p>
+
+<p>I have about so much money I spend every year in buying things. I have
+proposed to study with my money every firm on which I spend it. I
+propose to take away my trade from the firm that does the least as it
+should and give it to the firm that does the most as it should. I will
+vote with my entire income and with every penny I save for the kind of
+employers I believe in and that I want, for the kind of employers who
+can earn and deserve and enjoy and keep the kind of salesmen and
+saleswomen I choose to do business with.</p>
+
+<p>All the year round, every firm with which I deal, I am going to study
+not only with my mind but with my money. I will <a name="Page_446" id="Page_446"></a>proceed to take my
+trade away from the big employers who think that I want shoddy goods or
+who think that I want or am willing to trade with saleswomen who would
+let an employer impose on them, saleswomen that he thinks he can afford
+to impose upon. I will proceed to vote with my money, with every penny I
+have in the world, and I will earn more that I may vote more, for the
+kind of employer with whom I like to trade. And there shall not be a
+man, woman, or child of my acquaintance, if I can help it, or of my
+family's acquaintance who shall not know who these employers are by name
+and by address, the employers that I will trade with and the employers
+that I will not.</p>
+
+<p>This is my idea as a customer, as a member of the public, of the way for
+a people to express itself and to get what it wants.</p>
+
+<p>What I want may be said to be a kind of news, news about me so far as I
+go, as one member of the public. As I am only one person every item of
+the news about me must be put where it works. I will deal directly with
+the news of what I want and I will convey that news, not to the House of
+Commons but to the men who have what I want and who can give it to me
+when they know it.</p>
+
+<p>News is the real government now and always of this world.</p>
+
+<p>When one has made up one's mind to tell this news, obviously the best
+art-form for telling news to employers and business men&mdash;the news of
+what we want and what we do not want and of what we want in them as well
+as in the things they sell, is to tell them the news in the language
+they have studied most, tell it to them in pounds, shillings, dollars,
+and cents, and by trading somewhere else.</p>
+
+<p>The gospel-bearing value, the news that one can get into a man's mind
+with one dollar, the news that he can be made to see and act on for one
+dollar&mdash;well, thinking of this some days, makes for me, at least, going
+up and down the Main Street of the World feeling my purse snuggling in
+my pocket, and all <a name="Page_447" id="Page_447"></a>the people I can step up to with my purse and tell
+so many dollars' worth of news to, tell that dollar's worth of gospel to
+about the world&mdash;makes going up and down with a dollar on a big business
+street, and spending it or not spending it, feel like a kind of chronic,
+easy, happy, going to Church. One always has a little money in one's
+pocket that one spends or that one won't spend, and sometimes even not
+spending a dollar, practised by some people, at just the right moment
+and in just the right way, can be made to mean as much and do as much
+with a world as spending a thousand dollars would without any meaning
+put into it.</p>
+
+<p>Sometimes I even go into a store on purpose, a certain kind of store I
+know will try to cheat me in a certain way, let them look a minute at
+the dollar they cannot have. Then I walk out with it quietly.</p>
+
+<p>I have said that the life-blood of my convictions shall circulate in my
+money and if I cannot express my soul, my religion, my gospel or news
+for this world, news about what I want and about what I will have in a
+world, if I cannot make every dollar, every shilling I earn, go through
+the world and sing my own little world-song in it, may I never have
+another shilling or earn another dollar as long as I live!</p>
+
+<p>The very sight of a dollar now whenever I see one once more, fills me
+with deep, hopeful working joy, thinking of what a bargain it is and how
+I can use it twice over, thinking of the dollar's worth of news, to say
+nothing of the dollar's worth of things that belong with a dollar!</p>
+
+<hr />
+
+<p>For some generations, now, we have tried to make people good in a vague,
+general way, by using priests, sacraments and confessional boxes. For
+some centuries we have been trying to make people good with lawyers and
+juries and ballot boxes. We are now to try, at last, religion or gospel
+or news or ideals&mdash;practical, shrewd aimed ideals, that is, news to a
+man about <a name="Page_448" id="Page_448"></a>himself or news about the man from the man himself to us. In
+everything a man does he is expressing to us this news about himself,
+and about his world, and about his God. We are all telling news about
+the world and about ourselves all the time and we are all in a position
+for news all the time.</p>
+
+<p>What is it from hour to hour and day to day that we will do and we will
+not do?</p>
+
+<p>This news about us is the religion in us.</p>
+
+<p>The average man is coming to have very accurate ideas of late as to just
+where his religion is located. He has come to see that real religion in
+a man, very conveniently located (immediately at hand in him and
+personally directed), is his own action, his own divine &quot;I will&quot; or &quot;I
+won't.&quot;</p>
+
+<p>He has come to be deeply attracted by this idea of a religion for every
+man just where he is, fitted on patiently, cheerfully, to just where he
+is, every day all day, his glorious, still, practical, good-natured,
+godlike &quot;I will&quot; and &quot;I won't &quot;&mdash;or News about himself.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_449" id="Page_449"></a>CHAPTER III</h2>
+
+<h3>PRESIDENT WILSON AND MOSES</h3>
+
+
+<p>We are deeply interested in the United States just now, in seeing what
+will be the fate of President Wilson's government in getting men to be
+good. The fate of a government in 1913 may be said to stand on the
+government's psychology or knowledge of human nature or of what might be
+called human engineering, its mastery of the principles of lifting over
+in great masses heavy spiritual bodies, like people, swinging great
+masses of people's minds over as on some huge national derrick up on The
+White House, from one lookout on life to another.</p>
+
+<p>There are certain aspects of human nature when power is being applied to
+it in this way, and when it is being got to be good, that may not be
+beside the point.</p>
+
+<p>If one could drop in on a government and have a little neighbourly chat
+with it, as one was going by, I think I would rather talk with it
+(especially our government, just now), about Human Nature than about
+anything.</p>
+
+<p>I would have to do it, of course, in what might seem to a government to
+be a plain and homely way.</p>
+
+<p>I would ask the government what it thought of two or three observations
+I have come to lately about the way that human nature works, when people
+are getting it to be good. What a government thinks about them might
+possibly prove before many months to be quite important to It.</p>
+
+<p>The first observation is this:</p>
+
+<p>The reason that the average bachelor is a bachelor is that he spends the
+first forty-five years of his life in picking out women he will not
+marry.</p>
+
+<p><a name="Page_450" id="Page_450"></a>Possibly it is because many people are following the same principle in
+trying to be good and in getting other people to be good that they make
+such poor work of it.</p>
+
+<p>Possibly the main reason why there are so many wicked people or seem to
+be, in proportion, among the Hebrews in the Old Testament, is that Moses
+was a lawyer and that he tried to start off a great people with the Ten
+Commandments, that is, a list of nine things they must never do any
+more, and of one that they must.</p>
+
+<p>Some of us who have tried being good, have noticed that when we have hit
+it off, being good (at least with us) consists in being focused, in
+getting concentrated, in getting one's attention to what one really
+wants to do.</p>
+
+<p>Moses' idea when he started his government, the idea of getting people
+concentrated on not getting concentrated on nine things, was not
+conducive to goodness. The fundamental principle Moses tried to make the
+people good with was a contradiction in terms. It is a principle that
+would make wicked people out of almost anybody. It is not a practicable
+principle for a government to rely on in getting people to be good. It
+did not work with the people in the Old Testament and it has never
+worked with people since.</p>
+
+<p>It does not call people out, in getting them to take up goodness, to
+point out to them nine places not to take hold of and one where they
+will be allowed to take hold, if they know how.</p>
+
+<p>All that one has to do to see how true this is, is to observe the groups
+or classes of people who are especially not what they should be. The
+people who never get on morally (as different as they may be in most
+things and in the fields of their activity) all have one illusion in
+common. There is one thing they always keep saying when any new hopeful
+person tries once more to get them to be good.</p>
+
+<p>They say (almost as if they had a phonograph) that they try to be good
+and cannot do it.</p>
+
+<p><a name="Page_451" id="Page_451"></a>And this is not true.</p>
+
+<p>When a man says he tries to be good and cannot do it, if he sits down
+and thinks it over he finds, generally, he is not trying to be good at
+all. He is trying to be not bad.</p>
+
+<p>A man cannot get himself reformed, by a negative process, by being not
+bad, and it is still harder for him and for everybody, when other people
+try to do it&mdash;those who are near him, and it is still, still harder for
+a President down in Washington to do it.</p>
+
+<p>An intelligent, live man or business corporation cannot be got to keep
+up an interest very long in being not bad. Being not bad is a glittering
+generality. It is like being not extravagant or economical.</p>
+
+<p>Most people who have ever tried to attain in a respectable degree to a
+pale little neuter virtue like economy, and who have reflected upon
+their experiences, have come to conclusions that may not be very far
+from the point in a fine art like getting one's self to be good or
+getting other people to be good.</p>
+
+<p>To concentrate on being economical by going grimly down the street,
+looking at the shop windows, looking hard at miles of things one will
+not buy, cannot be said to be a practicable method of attaining economy.</p>
+
+<p>The real artist, in getting himself to be good, proceeds to upon the
+opposite principle. Even if the good thing he tries for is merely a
+negative good thing like economy, he instinctively seeks out some
+positive way of getting it.</p>
+
+<p>A man who is cultivating the art of getting himself to be economical, or
+of getting his wife to be economical, does not make a start by sitting
+down with a pencil and making out a list, by concentrating his mind on
+rows of things that he and his family must get along without. He knows a
+better way. He goes downtown with his entire family, takes them into a
+big shop and sits down with them and listens to a Steinway Grand he
+cannot get. As he listens to it long enough, he thinks he will get it.</p>
+
+<p><a name="Page_452" id="Page_452"></a>Then a subtle, spiritual change passes over him and over his family
+while they listen. He would not have said before he started that sitting
+down and thinking of things he could get along without&mdash;making lists in
+his mind of things that he must not have&mdash;could ever be in this world a
+happy, even an almost thrilling experience. But as a matter of fact, as
+he sits by the piano and listens, he finds himself counting off
+economies like strings of pearls, and he greets each new self-sacrifice
+he can think of with a cheer. While the Steinway Grand fills the room
+with melody all around him, there he actually is sitting, and having the
+time of his life dreaming of the things he can get along without!</p>
+
+<p>When he goes home, he goes home thinking. And the family all go home
+thinking.</p>
+
+<p>Then economy sets in. The reason most people make a failure of their
+economy is that they are not artistic with it, they do not enjoy it.
+They do not pick out anything to enjoy their economy with.</p>
+
+<p>With some people an automobile would work better than a Steinway Grand
+and there are as many ways, of course, of practising the Steinway Grand
+principle in not being bad as there are people, but they all consist
+apparently in selecting some big, positive thing that one wants to do,
+which logically includes and bundles all together where they are
+attended to in a lump, all the things that one ought not to do.</p>
+
+<p>Most sins (every one who has ever tried them knows this) most sins are
+not really worth bothering with, each in detail, even the not-doing them
+and the most practical, firm method of getting them out of the way
+(thousands of them at once, sometimes, with one hand) is to have
+something so big to live for that all the things that would like to get
+in the way, and would like to look important, look, when one thinks of
+it, suddenly small.</p>
+
+<p>The distinctive, pre&euml;minent, official business for the next four years,
+of making small things in this country look small <a name="Page_453" id="Page_453"></a>and of gently,
+quietly making small men feel small, has been assigned by our people
+recently, to Mr. Woodrow Wilson.</p>
+
+<p>Now it naturally seems to some of us, the best way for Mr. Wilson's
+government to do in getting the Trusts to give up lying and stealing, is
+going to be to place before them quietly a few really big, interesting,
+equally exciting things that Trusts can do, and then dare them, as in
+some great game or tournament of skill&mdash;all the people looking on&mdash;dare
+them, challenge them like great men, to do them.</p>
+
+<p>There are three ideas President Wilson may have of the government's
+getting people to be good.</p>
+
+<p>First, not letting people be bad. (Moses.)</p>
+
+<p>Second, being good for them. (Karl Marx.)</p>
+
+<p>Third, letting them be good themselves. (Any Democrat.)</p>
+
+<p>The first of these ideas means government by Prison. The second, means
+government by Usurpation, that is, the moment a man amounts to enough to
+choose to do right or do wrong of his own free will, the moment he is a
+man, in other words, being so afraid of him and of his being a man, that
+we all, in a kind of panic, shove into his life and live it for
+him&mdash;this is Socialism, a scared machine that scared people have
+invented for not letting people choose to do right because they may
+choose to do wrong.</p>
+
+<p>The third, letting people be good themselves, letting them be
+self-controlling, self-respecting, self-expressing or voluntarily good
+people, is democracy, a machine for letting men be men by trying it.</p>
+
+<p>Moses was the inventor of a kind of national moral-brake system, a
+machine for stopping people nine times out of ten. The question that
+faces President Wilson just now, while the world looks on is, &quot;Is a
+government or is it not a moral-brake system&mdash;a machine for stopping
+people nine times out of ten?&quot;</p>
+
+<p>There is a considerable resemblance between Moses' position and the new
+President's in the United States. When Moses looked around on the things
+he saw the men around him <a name="Page_454" id="Page_454"></a>doing, and took the ground that at least nine
+out of ten of the things should be stopped, he was academically correct.
+And so, also, President Wilson, gazing at the business of this country
+to-day, at nine out of ten of the humdrum thoughtless things that trusts
+and corporations have been doing, will be academically correct in
+telling them to stop, in having his little, new, helpless, unproved,
+adolescent government stand up before all the people and speak in loud,
+beautiful, clear accents and (with its left fist full of prisons, fines,
+lawyers, of forty-eight legislatures all talking at once) bring down its
+right fist as a kind of gavel on the world and say to these men, before
+all the nations, that nine of the things they are doing must be stopped
+and that one of the things, if they happen to able be to think out some
+way of keeping on doing it&mdash;nobody will hurt them.</p>
+
+<p>But the question before President Wilson, to-day, with all our world
+looking on, is not whether he would be right in entering upon a career
+of stopping people. The real and serious question is, does stopping
+people stop them? And if stopping people does not stop them, what will?</p>
+
+<p>Perhaps the way for a government to stop people from doing things they
+are doing, is to tell them the things it wants done. A government that
+does not express what it wants, that has not given a masterful, clear,
+inspired statement of what it wants&mdash;a government that has only tried to
+say what it does not want, is not a government.</p>
+
+<p>The next business of a government is a statement of what it wants.</p>
+
+<p>The problem of a government is essentially a problem of statement.</p>
+
+<p>How shall this statement be made?</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_455" id="Page_455"></a>CHAPTER IV</h2>
+
+<h3>THE PRESIDENT SAYS YES AND NO</h3>
+
+
+<p>It was not merely because the seventh commandment was negative, but
+because it was abstract that David found it so hard to keep. If the
+seventh commandment (like Uriah's wife) could have had deep blue eyes or
+could have been beautiful to look upon, and, on a particular day in a
+particular place, could have been bathing in a garden, David would have
+found keeping it a very different matter. The tendency to make a statue
+of purity as a lovely female figure carries us a little further in moral
+evolution, than the moral statement that Moses had managed to get, and
+it was further toward the concrete, but it was not far enough for a real
+artist or man who does things.</p>
+
+<p>One of the things about the real artist that makes him an artist, is
+that he is always and always has been and always will be profoundly
+dissatisfied with a statue of a female figure as an emblem of purity. He
+challenges the world, he challenges God, he challenges himself, he
+challenges the men and women about him when he is being put off with a
+Statue as an emblem of purity. He demands, searches out, interprets,
+creates something concrete and living to express his idea of purity.</p>
+
+<p>How can President Wilson, in getting the Trusts not to be corrupt, in
+trying to win them&mdash;how can President Wilson make the law alluring? How
+can he make the People have a Low Voice?</p>
+
+<p>A great deal if not nearly everything depends in tempting business men
+to be good, upon the tone in which they are addressed. Every government,
+like every man, soon comes to <a name="Page_456" id="Page_456"></a>have its own characteristic tone in
+addressing the people. And, as a matter of fact, it is almost always the
+tone in a government, like the voice in a man, which tells us the most
+definitely what it is like, and is the most intimate and effective
+expression of what it wants and is the most practical way of getting
+what it wants. Everybody has noticed that a man's voice works harder for
+him, works more to the point for him in getting what he wants than his
+words do. It is his voice that makes people know him, that makes them
+know he means what he says. It is his voice that tells them whether he
+is in the habit of meaning what he says, and it is his voice that tells
+them whether he is in habit of getting what he wants, and of knowing
+what to do with what he wants when he gets it.</p>
+
+<p>A government does not need to say very much if it has the right tone.</p>
+
+<p>The tone of a government is the government.</p>
+
+<p>If President Wilson is going to succeed in tempting business men to be
+good, he is going to do it, some of us think, by depending on three
+principles.</p>
+
+<p>These three principles, like all live, active principles, may be stated
+as three principles or as three personal traits.</p>
+
+<p>First, by being affirmative. (Isaiah, in distinction from Moses.)</p>
+
+<p>Second, by being concrete. (Bathsheba.)</p>
+
+<p>Third, by being specific, by seeing the universal in the particular.
+(Like any artist or man who does things.)</p>
+
+<p>The value of being affirmative and the value of being concrete have
+already been touched upon. There remains the value of being specific.</p>
+
+<p>Possibly, in this present happy hour, when our country has grown
+suddenly sensible and has become practical enough to pick out at last,
+once more, a President with a real serious working sense of humour, even
+a sense of humour about himself, it may not be considered disrespectful
+if I continue a little longer <a name="Page_457" id="Page_457"></a>dropping in on the Government, and saying
+what I have to say in a few plain and homely words.</p>
+
+<p>The trouble with most people in being economical with their money is,
+that when they spend it, they spend it on something in particular, and
+when they save it, they try to save it in a kind of general way. The
+same principle applies to doing right. It is because when people do
+right, they do it in a kind of general pleasant, abstract way, and when
+they do wrong they always do something in particular, that they are so
+Wicked.</p>
+
+<p>A man will do almost anything to save his life at a particular place and
+at a particular time, say at ten o'clock to-morrow morning, if he is
+drowning, but if he has a year to save it in, a year of controlling his
+appetites, of daily, detailed mastering of his spirit, of not taking a
+piece of mince pie, of stopping his work in time and of going to bed
+early, he will die.</p>
+
+<p>It is easier when one is going under water for the third time and sees a
+rope, to stretch just one inch more and grasp the rope, reach up to
+forty more years of one's life, all concentrated for one on the tip of a
+rope, than it is to spread out saving one's life over a whole year, 365
+breakfasts, 365 luncheons, 365 dinners, 33,365 moments of anger, of
+reckless worry, of remorse, of self-pity, 40,000 of despair and round up
+with a swing at the end of one's year at the tiptop of one's being, as
+if it had only taken five minutes. And yet it is only an act of the
+creative imagination of seeing the whole, of having a happy, daily,
+detailed spectacle of the end in view, that is, of the part in its
+setting of the whole&mdash;going without a piece of mince pie. If one could
+only make one's self see the piece of mince pie as it is, it would not
+be difficult. If one could see it on the plate there and see the not
+taking it as a little wedge-shaped rivet, a little triangular link of
+coupling in the chain that keeps one holding on forty years longer to
+this planet, a piece of mince pie left on a plate would become a Vision.</p>
+
+<p>This seems to be the principle that works best in getting other people
+to be good.</p>
+
+<p><a name="Page_458" id="Page_458"></a>Perhaps the President will succeed in getting Trusts to be good, by
+taking hold of specific Trusts, one by one, and setting them&mdash;all
+mankind looking on&mdash;in the nation's vision, setting them even in their
+own vision&mdash;taking the Trusts that thought they had got what they
+wanted, making them stand up and look (in some great public lighted
+place) at what pathetic, tragical failures they are, letting them see
+that what their Trust had wanted all along, if it had only thought about
+it, was not success one went to jail for&mdash;success by getting the best
+out of the most people, but success by serving the most people the best.</p>
+
+<p>A great many of us in America have been exercising our minds for a long
+time now about the eagerness of the Trusts, and the trouble we were
+going to have in curbing the eagerness of the Trusts.</p>
+
+<p>Sometimes I have wondered if, after all, it was our minds we were
+exercising, for when one sits down seriously to think of it, it is the
+eagerness of the Trusts that is the most hopeful thing about them.</p>
+
+<p>What is the matter with our American Trusts, perhaps, is not and never
+has been, their eagerness, but their eagerness for things that they did
+not want, and for things that almost everybody is coming to see that
+they did not want.</p>
+
+<p>The moment that the eagerness of our American Trusts is an eagerness for
+things that they really want, the Trusts will be seen piling over each
+other's heels, asking the government to please investigate them. The
+more they can get the people to know about them and about their
+eagerness, the more the people will trust them and deal with them.</p>
+
+<p>All that we have been waiting for is a government that sees the part
+from the point of view of the whole, which will take up a few specific
+Trusts and be specific enough with them to make them think, think hard
+what they really want, and what their real eagerness is about, and the
+entire face of modern business will change. First the expression will
+change and then the face itself.</p>
+
+<p><a name="Page_459" id="Page_459"></a>The moment it is found that the government is a specific government,
+all the trusts that know what they really want and know what they really
+are doing, will want to be investigated, because they will want
+everybody to know that they know. In case of the trusts that do not know
+what they want and that do not know what they are doing, the government
+will just step in, of course, and investigate them until they find out.</p>
+
+<p>A specific government will not need to be specific many times.</p>
+
+<p>It takes up a particular Trust in its hand, turns it over quietly,
+empties its contents out before the people and says to everybody, &quot;This
+particular Trust you see here has tried to be a kind of Trust, which it
+found out afterward, it did not want to be. It is the kind of Trust
+whose officers hide their faces when they think of what it was that they
+thought that they thought that they wanted....</p>
+
+<p>&quot;These men you see here, forty silent nations looking on, hundreds and
+thousands of self-respecting, self-supporting, public-serving, creative,
+successful business men, whom all the world envies looking on, do hereby
+beg to declare to all business men who know them and to the people, that
+they did not ever really want these things for themselves that their
+business says or seems to say they wanted.</p>
+
+<p>&quot;They wish to ask the public to put themselves in their places and to
+refuse to believe that they deliberately sat down, seriously thought it
+all out, that they had planned to express to everybody what their
+natures really were in a blind, brutal, foolish business like this which
+we have just been showing you. They beg to have it believed that their
+business misrepresents them, that it misrepresents what they want, and
+they ask to be again admitted to the good-will, the hope and
+forgiveness, the companionship of a great people.</p>
+
+<p>&quot;They declare&quot; (the government will go on) &quot;that they are not the men
+they seem. They are merely men in a hurry. They want it understood that
+they have merely hurried so fast and hurried so long that they now wake
+up at last only to <a name="Page_460" id="Page_460"></a>see, see with this terrific plainness what it really
+is that has been happening to them all their lives, <i>viz.</i>: for forty,
+fifty, or sixty years they have merely forgot who they were and
+overlooked what they were like.</p>
+
+<p>&quot;In hurrying, too, it is only fair to say they have had to use machines
+to hurry with and unconsciously, year by year, associating almost
+exclusively with machines, their machines (pump handles, trip-hammers,
+hydraulic drills, steam shovels and cranes and cash registers) have
+grown into them.</p>
+
+<p>&quot;This is the way it has happened. 'Let the nation be merciful to them,'
+the government will then say, and dismiss the subject.&quot;</p>
+
+<hr />
+
+<p>What our President seems to be for in America, is to do up a nation in
+one specific, particular man who expresses everybody.</p>
+
+<p>This man deals with each other specific man, his aggressions and
+services, as a nation would if a nation could be one specific man.</p>
+
+<p>The President of the United States is the Comptroller of the people's
+vision, by seeing a part and dealing with a part as a part of a whole,
+he governs the people.</p>
+
+<p>He is the Chancellor of the People's Attention.</p>
+
+<p>The business of being a President is the business of focusing the
+vision, of flooding the whole desire or will of a people around a man
+and letting him have the light of it, to see what he is doing by, and to
+be seen by, while he is doing it.</p>
+
+<p>The corporations have expressed or focused the employers of labour. The
+Labour Unions have focused or expressed the will of the labourers, and
+the government focuses and expresses the will of the consumers, of the
+people as a whole, rich and poor, so that Labour and Capital, both
+listen to It, understand It and act on It.</p>
+
+<p>The way to deal with a specific sin is to flood it around with the
+general vision. Then it does not need to be dealt with. <a name="Page_461" id="Page_461"></a>Then strangely,
+softly, and almost before we know&mdash;out there in the Light, it
+automatically deals with itself.</p>
+
+<p>When the Government takes hold quietly of the National Cash Register
+Company, turns it up, empties its contents out,&mdash;all its methods and its
+motives&mdash;and all the things It thought It wanted, and then proceeds to
+put its president and twenty-nine of its officers into jail, my readers
+will perhaps point out to me that this action of the government as a
+method of tempting people to be good, while it may have the virtue of
+being concrete and the virtue of being specific, certainly does not have
+the other virtue that I have laid down, the virtue of being affirmative.
+&quot;Certainly&quot; they will say &quot;there is not anything affirmative about
+putting twenty-nine big business men in jail.&quot; Many people would call it
+the most magnificently negative thing a President could have done. Moses
+himself would have done it.</p>
+
+<p>It does not seem to me that Moses would have done it, or that it was
+essentially negative. It could not unfairly be claimed that in spite of
+its negative look on the surface, it was the most massive, significant,
+crushing affirmation that a great people has made for years.</p>
+
+<p>By putting the twenty-nine officers of the National Cash Register
+Company in jail, the American people affirmed around the world the
+nation's championship of the men that had been defeated in the
+competition with the National Cash Register Company. They affirmed that
+these men who were not afraid of the National Cash Register Company
+because they were bigger, and who stood up to them and fought them, were
+the kind of men Americans wanted to be like, and that the officers of
+the National Cash Register Company were the kind of men Americans did
+not want to be like, would not do business with, would not tolerate,
+would not envy, would not live on the same continent with, unless they
+were kept in jail.</p>
+
+<p>The President of the United States, sitting in Washington, at the head
+of this vast affirmative and assertive continent, indicted the Cash
+Register Company, that is, by a slight pointed <a name="Page_462" id="Page_462"></a>negative action, by
+pushing back a button he turned on the great chandelier of a nation and
+flooded a nation with light. We, the American people, suddenly, all in a
+flash, looked into each other's faces and knew what we were like.</p>
+
+<p>We had hoped we believed in human nature, and in brave men and in men
+against machines but we could not prove it.</p>
+
+<p>Suddenly, we stood in a blaze of truth about ourselves. Suddenly, we
+could again look with our old stir of joy at our national Flag. If we
+liked, we could swing our hats.</p>
+
+<p>Perhaps I should speak for myself, but I had been trying to get this
+news for years. It is news I have wanted to live with and do business
+with. I have been trying to get my question answered. What are the
+American people really like?</p>
+
+<p>The President points at the National Cash Register Company and I find
+out. All the people find out.</p>
+
+<p>In the last analysis, the masterful, shrewd, practical, and constructive
+part of being a President of the United States&mdash;the thing in the
+business of being a President that keeps the position from being a
+position which only the second rate or No type of man would have time to
+take, is the fact that the President is the Head Advertising Manager of
+the United States, conducting a huge advertising campaign of what
+Americans really want.</p>
+
+<p>He takes up the National Cash Register Company, picks out its
+twenty-nine officers, makes it a bill board sky-high across the country.
+&quot;Here are the kind of business men that the people of the United States
+do not want, and here are the kind of men that we do!&quot;</p>
+
+<p>The thing that makes indicting a trust a positive and affirmative act is
+the advertising in it.</p>
+
+<p>Gladstone once wrote a postcard about a little book of Marie
+Bashkirtseff's.</p>
+
+<p>Twenty nations read the little book.</p>
+
+<p>Every now and then one watches a man or sees a truth that would make a
+nation. One wishes one had some way of being <a name="Page_463" id="Page_463"></a>the sort of person or
+being in the kind of place where one could make a nation out of it.</p>
+
+<p>One thinks it would be passing wonderful to be President of the United
+States. It would be like having a great bell up over the world that one
+could reach up to and ring! But it is better than that. One touches a
+button at one's desk if one is President of the United States, a nation
+looks up. He whispers to twenty thousand newspapers, &quot;Take your eyes
+away a minute,&quot; he says, &quot;from Jack Johnson and Miss Elkin's engagement,
+and look, oh, look, ye People, here is a man in this world like this! He
+has been in the world all this while without our suspecting it. Did you
+know there was or could be anywhere a man like THIS? And here is a man
+like this! Which do you prefer? Which are you really like?&quot;</p>
+
+<p>There is nothing really regal or imperial in a man, nothing that makes a
+man feel suddenly like a whole Roman Empire all by himself, in 1913,
+like saying &quot;Look! Look!&quot;</p>
+
+<p>Sometimes I think about it. Of course I could take a great reel of paper
+and sit down with my fountain pen, say Look for a mile, &quot;Look! look!
+look! look!!!&mdash;President Wilson says it once and without exclamation
+points. Skyscrapers listen to him! Great cities rise and lift themselves
+and smite the world. And the faint, sleepy little villages stir in their
+dreams.&quot;</p>
+
+<p>Moses said, &quot;Thou shalt not!&quot; President Wilson says, &quot;Look!&quot;</p>
+
+<p>Perhaps if Moses had had twenty thousand newspapers like twenty thousand
+field-glasses that he could hand out every morning and lend to people to
+look through&mdash;he would not have had to say, &quot;Thou shalt not.&quot;</p>
+
+<p>The precise measure of the governing power a man can get out of the
+position of being President of the United States to-day is the amount of
+advertising for the people, of the people, and by the people he can
+crowd every morning, every week, into the papers of the country.</p>
+
+<p>A President becomes a great President in proportion as he <a name="Page_464" id="Page_464"></a>acts
+authoritatively, tactfully, economically, and persistently as the Head
+Advertising Manager of the ideals of the people. He is the great
+central, official editor of what the people are trying to find out&mdash;of a
+nation's news about itself.</p>
+
+<p>By his being the President of what people think, by his dictating the
+subjects the people shall take up, by his sorting out the men whom the
+people shall notice, this great ceaseless Meeting of ninety million men
+we call the United States&mdash;comes to order.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_465" id="Page_465"></a>CHAPTER V</h2>
+
+<h3>THE PRESIDENT SAYS &quot;LOOK!&quot;</h3>
+
+
+<p>Our American President, if one merely reads what the Constitution says
+about him, is a rather weak-looking character.</p>
+
+<p>The founders of the country did not intend him to be anybody in
+particular&mdash;if it could be helped. They were discouraged about allowing
+governments to be efficient. Not very much that was constructive to do
+was handed over to him. And the most important power they thought it
+would do for him to have was the veto or power to say &quot;No.&quot;</p>
+
+<p>Possibly if our fathers had believed in liberty more they would have
+allowed more people to have some; or if they had believed in democracy
+more, or trusted the people more, they would have thought it would do to
+let them have leaders, but they had just got away. They felt timid about
+human nature and decided that the less constructive the government was
+and the less chance the government had to be concrete, to interpret a
+people, to make opportunities and turn out events, the better.</p>
+
+<p>Looked at at first sight no more elaborate, impenetrable, water-tight
+arrangement for keeping a government from letting in an idea or ever
+having one of its own or ever doing anything for anybody, could have
+been conceived than the Constitution of the United States, as the
+average President interprets it.</p>
+
+<p>Each branch of the government is arranged carefully to keep any other
+branch from doing anything, and then the people, every four years, look
+the whole country over for some new man they think will probably leave
+them alone more than anybody&mdash;and put him in for President.</p>
+
+<p><a name="Page_466" id="Page_466"></a>Looking at it narrowly and by itself, all that a President selected like
+this could ever expect in America to put in his time on, would seem to
+be&mdash;being the country's most importantly helpless man&mdash;the man who has
+been given the honour of being a somewhat more prominent failure in
+America than any one else would be allowed to be.</p>
+
+<p>He stops people for four years. Other people stop him for four years.
+Then with a long happy sigh, at the end of his term, he slips back into
+real life and begins to do things.</p>
+
+<p>This has been the more or less sedately disguised career of the typical
+American President. Merely reading the Constitution or the lives of the
+Presidents, without looking at what has been happening to the habits of
+the people in the last few years, we might all be asking to-day, &quot;What
+is there that is really constructive that President Wilson can do?&quot; What
+is there that is going to prevent him, with all that moral earnestness
+dammed up in him, that sense of duty, that Presbyterian sense of other
+people's duties&mdash;what is there that is going to prevent him, with his
+school-book habits, his ideals, his volumes of American history, from
+being a teachery or preachery person&mdash;a kind of Schoolmaster or Official
+Clergyman to Business?</p>
+
+<p>News.</p>
+
+<p>The one really important and imperative thing to the people of this
+country to-day is News. In spite of newspapers, authors, College
+presidents, Bank presidents, Socialist agitators, Bill Heywoods, and
+Trusts, the people are bound to get this news, and any man who is so
+placed by his prominence that he can scoop up the news of a country,
+hammer its news together into events the papers will report, express
+news in the laws, build news into men who can make laws and unmake laws,
+any man who is so placed that directly or indirectly he takes news,
+forces it in by hydraulic pressure where people see it doing things, who
+takes news and crowds it into courts, crowds news into lawyers and into
+legislatures, pries some <a name="Page_467" id="Page_467"></a>of it even into newspapers, can have, the
+ordinary American says to-day, as much leeway in this government as he
+likes.</p>
+
+<p>The ordinary American has never been able to understand the objection
+important people have&mdash;that nearly everybody has (except ordinary
+people) to news&mdash;especially editors and publishers.</p>
+
+<p>It is an old story. Every one must have noticed it. One set of people in
+this world, always from the beginning, trying to climb up on the
+housetops to tell news, and another set of people hurrying up always and
+saying, &quot;Hush, Hush!&quot; Some days it seems, when I read the papers, that I
+hear half the world saying under its breath, a vast, stentorian, &quot;Shoo!
+shoo! SHSH! SHSH!&quot;</p>
+
+<p>Then I realize I live in an editor's world. I am expected to be in the
+world that editors have decided on the whole to let me be in.</p>
+
+<p>Of course I did not know what to do at first when this came over me.</p>
+
+<p>I naturally began to try to think of some way of cutting across lots, of
+climbing up to News.</p>
+
+<p>I looked at all the neat little park paths, with all those artistic
+curves of truth on them the editors have laid out for me and for all of
+us. Then I looked at the world and asked myself, &quot;Who are the men in
+this world, if any, who are able to walk on the Grass, who cut across
+the little park paths when they like?&quot;</p>
+
+<p>And as fate would have it (it was during the Roosevelt administration),
+the first two men I came on who seemed to be stamping about in the
+newspapers quite a little as they liked were the Prime Minister of
+England and the President of the United States.</p>
+
+<p>Just how much governing can a President do?</p>
+
+<p>How many columns a day is he good for, how many acres of attention every
+morning in the papers of the country&mdash;all these white fields of
+attention, these acres of other people's thoughts, can he cover?</p>
+
+<p><a name="Page_468" id="Page_468"></a>How many sticks a day can he make compositors set up of what he thinks?</p>
+
+<p>How many square miles of the people's thoughts can he spread out at
+breakfast tables, lift up in a thousand thousand trolleys before their
+faces?</p>
+
+<p>I have seen the white fields of attention filled with the footprints of
+his thoughts, of his will, of his desires!</p>
+
+<p>I have seen that the President is the Editor of that vast, anonymous,
+silent newspaper, written all the night, written all the day, and softly
+published across a country&mdash;the newspaper of people's thoughts.</p>
+
+<p>I have seen the vision of the forests he has cast down, ground into
+headlines, into editorials, into news. Mountains and hills are laid bare
+to say what he thinks. Thousands of presses throb softly and the white
+reels of wood pulp fly into speech. Thousands of miles of paper wet with
+the thoughts of a people roll dimly under ground in the night.</p>
+
+<p>The President is saying Look! in the night!</p>
+
+<p>The newsboys hasten out in the dawn. They cry in the streets!</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_469" id="Page_469"></a>CHAPTER VI</h2>
+
+<h3>THE PEOPLE SAY &quot;WHO ARE YOU?&quot;</h3>
+
+
+<p>If news is governing, how does the President do his governing?</p>
+
+<p>By being News, himself.</p>
+
+<p>By using his appointing power and putting other men who are News
+Themselves, news about American human nature&mdash;where all the people will
+see it.</p>
+
+<p>By telling the people directly (when he feels especially asked) news
+about what is happening in his mind&mdash;news about what he believes.</p>
+
+<p>By telling the people sometimes (as candidly as he can without giving
+the people's enemies a chance to stop him), what he is going to do next,
+sketching out in order of time, and in order of importance, his program
+of issues.</p>
+
+<p>By telling the people news about their best business men, the business
+men and inventors who, in their daily business, free the energies,
+unshackle the minds and emancipate the genius of the people.</p>
+
+<p>By telling these business men news about the people&mdash;and interpreting
+the people to them.</p>
+
+<hr />
+
+<p>It is by being news to the people himself that all the other news a
+President can get into his government counts.</p>
+
+<p>A man is a man according to the amount of news there is in him.</p>
+
+<p>There are twenty personal traits in a President which of themselves
+would all be national news of the first importance if he had them. The
+bare fact that a President could have <a name="Page_470" id="Page_470"></a>certain traits at all and still
+get to be a President in this country, would be news.</p>
+
+<p>One of the most important facts about news is that while it can be
+distributed by machines, machines cannot make it, and as a rule they do
+not understand it. Important and critical news is almost always fresh
+and made by hand the first time. Most of the popular news as to what is
+practical in American polities for the last forty years has been
+produced by political machines, and of course men who were a good deal
+like machines were the best men to finish the ideas off and to carry
+them out.</p>
+
+<p>As a result of course, all the really big leaders for the last forty
+years, our most powerful and interesting personalities have been shut
+out from being President of the United States. The White House was
+merely being run as machinery and did not interest them. They watched it
+grinding its ideas faithfully out from year to year of what America was
+like and what American politicians were like, and finally at last in the
+clatter of the machines there rings out suddenly across the land a shot
+that no machinery had allowed for. Before any one knows almost there
+slips suddenly by the side door into the White House a really
+interesting man, and suddenly, all in one minute, almost, this man makes
+being President of the United States the most interesting lively and
+athletic feat in the country. And now, apparently that the idea has been
+worked out in public before everybody, by hand, as it were, that a man
+can be alive and interesting all over, can have at least a little touch
+of news about him and still be a President in this country, another man
+with some news in him has been allowed to us and suddenly politics
+throughout all America has become a totally new revealing profession,
+and men, instead of being selected because they were blurred
+personalities, the ghosts of compromises, would-be everybodies&mdash;men who
+had not decided who they were, and who could not settle down and let
+people know which of their characters they had hit on at last to be
+really theirs, men who had no <a name="Page_471" id="Page_471"></a>cutting edge to do things, screw-drivers
+trying to be chisels&mdash;were revealed to our people at last as vague,
+mean, other-worldly persons, not fitting into our real American world at
+all, and hopelessly visionary and impracticable in American politics.</p>
+
+<p>And now one more hand-made man has been allowed to us.</p>
+
+<p>The machines run very still in the White House.</p>
+
+<p>The people of this country no longer go by the White House on their way
+to their business and just hear it humdrumming and humdrumming behind
+the windows as of yore. The nation stands in crowds around the gates and
+would like to see in. The people wonder. They wonder a million columns a
+day what is inside.</p>
+
+<p>What is inside?</p>
+
+<p>An American who governs by being news, himself.</p>
+
+<p>The first thing that the people demand from our President now is that he
+shall be news himself. The news that they have selected to know first
+during the next four years&mdash;have put into the White House to know first
+is Woodrow Wilson.</p>
+
+<p>&quot;Who are you, Woodrow Wilson, in God's name?&quot; the steeples and smoking
+chimneys, the bells and whistles, the Yales and Harvards, and the little
+country schools, the crowds in the streets, and the corn in the fields
+all say, &quot;Who Are You?&quot;</p>
+
+<p>Then the people listen. They listen to his &quot;I wills&quot; and &quot;I won'ts&quot; for
+news about him. They look for news about him in the headlines he steers
+into the papers every morning, in the events he makes happen, in the
+editorials he makes men think of, in the men he calls up and puts on the
+National Wire&mdash;in all these, slowly, daily, hourly they drink up their
+long, patient, hopeful answer to their question, &quot;Who Are You, Woodrow
+Wilson?&quot;</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_472" id="Page_472"></a>CHAPTER VII</h2>
+
+<h3>THE PEOPLE SAY &quot;WHO ARE WE?&quot;</h3>
+
+
+<p>But if the President governs first by being news himself, he governs
+second by his appointments, by gathering about him other men who are
+news to people, too.</p>
+
+<p>One need not divide people into good and bad, because the true line of
+division between good and bad instead of being between one man and
+another, is apt to be as a matter of fact and experience cut down
+through the middle of each of us.</p>
+
+<p>But for the purposes of public action and decision and getting good
+things done, this line does seem to be cut farther over in the middle of
+some of us, than it is in others. Taking a life-average in any moral or
+social engineering feat, in any correct calculation of structural
+strain, how far over this line cuts through in a man, has to be reckoned
+with.</p>
+
+<p>The president by appointing certain men to office, saying &quot;I will&quot; and
+&quot;I won't&quot; to certain types of men, in saying who shall be studied by the
+people, who shall be read as documents of our national life, puts, if
+not the most important, at least the most lively and telling news about
+his administration into print.</p>
+
+<p>We watch our President acting for us, telling us news about what we are
+like, sorting men out around him the way ninety million people would
+sort them out if they were there to do it.</p>
+
+<p>The President's appointments may be said to be in a way the breath of
+the nation.</p>
+
+<p>A nation has to breathe, and the plain fact seems to be that certain
+kinds of people have to be breathed out of a nation and <a name="Page_473" id="Page_473"></a>other kinds of
+people have to be breathed in. The way a President appoints men to
+office is his way of letting a nation breathe.</p>
+
+<p>With all his attractive qualities, perhaps it is because Mr. Taft did
+not quite let the nation breathe, and suffocated it a little that there
+came such an outbreak at the end. Perhaps it is because Mr. Taft looked
+at Mr. Ballinger and then looked at Mr. Pinchot, all the people of the
+country all the while looking on, and said, &quot;Ballinger is the kind of
+man our people prefer, and Pinchot is not,&quot; that the people broke out so
+amazingly, so incredibly, and decided by such an enormous majority that
+a man who could pick out men for them like this would not do&mdash;as things
+are just now anyway&mdash;for a President of the United States.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_474" id="Page_474"></a>CHAPTER VIII</h2>
+
+<h3>NEWS ABOUT US TO THE PRESIDENT</h3>
+
+
+<p>A nation wakes up every morning and for one minute before it runs to its
+work it says to its President, &quot;HERE WE ARE!&quot;</p>
+
+<p>The best a President can do in the way of a plain, everyday
+acknowledgment of the presence of the people is News.</p>
+
+<p>The news that the people are demanding from the President to-day is
+intensely personal. It is a kind of rough, butting, good-natured
+familiarity a great people has with its President, a little heedless,
+relentless, like some splendid Child, ready to forgive and expecting to
+be forgiven, it jostles in upon him daily, &quot;Here we are! What are you
+believing this morning? Did you believe in us yesterday? Did you act as
+if you believed in us? Did you get anybody to believe in us? Who are the
+men you say are like us? What are they like this morning?</p>
+
+<p>&quot;We have asked a hundred times; we can only ask it once more. How do you
+think you are turning out yourself, Mr. President? Are you what you
+thought you would be? Do you think it is a good time for us to decide
+this morning what you are really like? And, after all, Mr. President&mdash;if
+you please&mdash;who <i>are</i> you? And once more, Mr. President, in God's name,
+<i>who are we?</i>&quot;</p>
+
+<p>This is always the gist of what it says, &quot;Who are we?&quot;</p>
+
+<p>It is the people's main point, after all, asking a President who they
+are, wondering if he can interpret them.</p>
+
+<p>Then he shuts his door and thinks, or he calls his Cabinet and thinks.</p>
+
+<p>Rows of little-great men file by all day. They stand each <a name="Page_475" id="Page_475"></a>a few minutes
+with his little Speck or Dot of the People in his hands, and they say,
+&quot;This is the People.&quot;</p>
+
+<p>He listens.</p>
+
+<p>It is very hard to be always President of the People when one is
+listening and the little-great go by.</p>
+
+<p>One has to go back a little, in the night perhaps, or when one is quite
+alone. He sees again the Child; it is what he is in the White House for,
+he remembers, to express this dumb giant, this mighty Child, half weary,
+half glad, standing there by day by night, saying, &quot;Who are we?&quot; One
+would think it would be hard to be glib with the Child.</p>
+
+<p>Sometimes it is so deep and silent!</p>
+
+<p>Once when It broke in on Lincoln in this way and said, &quot;<i>Who are we?</i>&quot;
+he prayed.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_476" id="Page_476"></a>CHAPTER IX</h2>
+
+<h3>NEWS-MEN</h3>
+
+
+<p>It seems very difficult to get news through as to who we really are to a
+President. When I look about me and see what the President's ways are of
+telling news about himself to us, I see that he is not without his
+advantages. But when I look about to see what conveniences we have as a
+people for telling our President news about us, I note some curious
+things. The fears of the American people, the fears and threats of
+labour and capital are organized and expressed, but their faiths, their
+wills, the things in them that make them go and that make them American,
+are not organized and are not expressed.</p>
+
+<p>The labour unions are afraid and say, &quot;We will not work,&quot; to their
+employers, &quot;You cannot make us work.&quot; The President hears this. It is
+about all they say.</p>
+
+<p>The capitalists and employers are afraid and they say, &quot;We will not
+pay,&quot; &quot;You cannot make us pay.&quot;</p>
+
+<p>Shall the President act as if these men represent Labor and Capital?</p>
+
+<p>We say, &quot;No.&quot;</p>
+
+<p>Neither of these groups of men express real live American labour or real
+live characteristic American money.</p>
+
+<p>American money is free, bold, manful, generous and courageous to a
+fault. American money swings out in mighty enterprises, shrewdly
+believing things, imperiously singing things out of its way.</p>
+
+<p>A singing people want a singing government. How is our President going
+to hear our labour and our money sing?</p>
+
+<p>Pinchot expressed us, not Ballinger.</p>
+
+<p><a name="Page_477" id="Page_477"></a>Mr. Pinchot is no mere uplifter or missionary. He is an artist in
+expressing America to a President. If we have a President who will not
+listen to a man like Pinchot, let us try a President that will.</p>
+
+<p>Pinchot&mdash;an American millionaire with a fortune made out of forests, who
+is spending the fortune in protecting the forests for the nation, is the
+kind of American Americans like to set up before a President to say what
+Americans are like. Millions of men stand by Pinchot. We like the way he
+makes money sing.</p>
+
+<p>Tom L. Johnson&mdash;an American millionaire who made his money in the
+ordinary humdrum way, by getting valuable street railway franchises out
+of a city for nothing&mdash;has the courage to turn around, spend his fortune
+and spend it all, in keeping other people from doing it.</p>
+
+<p>America presents Tom L. Johnson to a President with its compliments and
+says, &quot;This is what America is like.&quot;</p>
+
+<p>It may not look always as if Tom L. Johnson were America&mdash;America in
+miniature. But millions of us say he is. He makes money sing.</p>
+
+<p>We want a President&mdash;millions of us want him&mdash;and this is the most
+important news about us, who expects money in this country to sing.</p>
+
+<p>We want our money and expect our money in this country to stop saying
+mean things about us, things that make us ashamed to look a true
+newspaper in the face, or one another in the face, and that humiliate us
+before the world.</p>
+
+<hr />
+
+<p>And now I have come to an awkward place in this book where I hope the
+reader will help me all he can.</p>
+
+<p>There is nothing to do but to let out the real truth and face the music.
+The fact is, Gentle Reader&mdash;perhaps you have suspected it all
+along&mdash;that if it had not been for fear of mixing my book all up with
+him and making it a kind of arena <a name="Page_478" id="Page_478"></a>or tournament instead of a book, I
+would have mentioned ex-President Roosevelt before this. He has been
+getting in or nearly getting in to nearly every chapter so far, but of
+course I knew, as any one would, that he would spoil all the calm
+equipoise, the quiet onward flowing of the Stream of Thought, and with
+one chapter after the other, with each as the crisis came up, though I
+scarcely know how, I have managed to keep him out. And now, oh, Gentle
+Reader, here he is! I know very well that he is in everything, and right
+in the middle of everything, and that in a kind of splendid mixed happy
+uproarious way, there somehow has to be a great to-do the moment he
+appears. The beautiful clear water, the lucid depth of Thought&mdash;will all
+become (ah, I know it too well, Gentle Reader) all thunder and spray and
+underneath the mighty grinding of the wheels&mdash;the wheels of the Nation
+and the Mowing Machine of Time, and in the background&mdash;in the red
+background of the Dawn, there will be the face of Theodore&mdash;just the
+face of Theodore in this book shining at us&mdash;readers and writer and
+all&mdash;out of a huge rosy mist!</p>
+
+<p>But I have been driven to it. The fact seems to be that I must find at
+just this point in the book, if I can, a word. And the word will have to
+be a word, too, that everybody knows, and that conveys a lively sense to
+everybody the moment it is used&mdash;of a certain tone or quality, or hum or
+murmur of being. No one regrets this more than I, because it is so
+unwieldy and inconvenient and always bulges out in a sentence or a book
+or a nation more than it was meant to, but the word ROOSEVELT, R O O S E
+V E L T, happens to be the word that people in this country, and very
+largely in other nations, and in all languages have chosen and are using
+every day to express to one another a certain American quality or tone
+now abroad in our world&mdash;a certain hum, as one might say, or whirr of
+goodness.</p>
+
+<p>This particular hum, or whirr of goodness, which is instantly associated
+with the word Roosevelt, expresses, except that of <a name="Page_479" id="Page_479"></a>course it
+over-expresses, a part of the news to-day about America which we want
+our President to read.</p>
+
+<p>One cannot help wondering why it is that if one wanted to express to the
+largest number of people in the world a certain quality of goodness, the
+word Roosevelt would do it best.</p>
+
+<p>I am not dealing for the purpose of this book in what Mr. Roosevelt's
+goodness is or whether it is what he thinks it is. We might all disagree
+about that. I am dealing quite strictly in this connection with what
+even his enemies would say is his almost egregious success in
+advertising goodness. While we might all disagree as to his goodness
+being the kind that he or any one ought to love, we would not fail to
+agree that it is his love of his own goodness, such as it is, and his
+holding on to it, and his love of other people's and his love of getting
+his goodness and their goodness together, that has made him the most
+unconcealed person in modern life. These qualities have established him,
+with his ability raised to the n<sup>th</sup> power of attracting attention to
+anything he likes, as the world's greatest News Man&mdash;the world's
+greatest living energy to-day in advertising what is good and what is
+had in our American temperament.</p>
+
+<p>Even the people who disagree with him or dislike him&mdash;many of them would
+have to fall back on using the word roosevelt, or rather the verb to
+roosevelt.</p>
+
+<p>It does not seem to be because his goodness in itself is extraordinary.
+It is even, for that matter, in the sense that anybody could have it, or
+some more just like it, a little common.</p>
+
+<p>What seems to be uncommon and really distinguished about Mr. Roosevelt
+is the way he feels about his goodness, and the way he grips hold of it,
+and the way he makes it grip hold of other people&mdash;practically anybody
+almost, who is standing by. Even if they are merely going by in
+automobiles, sometimes they catch some. I do not imagine that his worst
+enemies, however seriously they may question the general desirability or
+safety of having so much goodness roosevelting around, <a name="Page_480" id="Page_480"></a>would fail to
+admit his own real enthusiasm about goodness anywhere he finds it
+indiscriminately, whether it is his own or other people's. He grips hold
+of it, and grips like a cable car&mdash;instantly.</p>
+
+<p>His enthusiasm is so great that many people are nonplussed by it. The
+enthusiasm must really be in spite of appearances about something else,
+something wicked in behind, they think, and not really about goodness.
+An entire stranger would not quite believe it. It would be too original
+in him, they would say, or in anybody, to care so about goodness.</p>
+
+<p>If one could watch the expression in Mr. Roosevelt's face or his manner
+while he is in the act of having a virtue and if one could not see
+plainly from where one was, just what it was he was doing, one would at
+once conclude that it must be some vice he is having. He looks happy and
+as if it were some stolen secret. There is always that manner of his
+when he is caught doing right, as if one were to say &quot;Now, at last, I
+have got it!&quot; He does right like a boy with his mouth full of jam, and
+this seems to be true not only when, with a whole public following and
+two or three nations besides, and all the newspapers, he goes off on an
+orgy of righteousness, makes the grand tour of Europe, and has the time
+of his life. It is the steady-burning under enthusiasm with him all the
+while. The spectacle of a good man doing a tremendous good thing affects
+Theodore Roosevelt like one of the great forces of nature, like Niagara
+Falls, like the screws of the <i>Mauritania</i>, or any other huge, happy
+thing that is having its way against fear; against weakness, or against
+small terrified goodness.</p>
+
+<p>Mr. Roosevelt in doing right conveys the sense of enjoying it so himself
+that he has made almost an art form of public righteousness. He has
+found his most complete, his most na&iuml;ve, instinctive self-expression in
+it, and while we have had goodness in public men before, we have had no
+man who has been such an international chromo for goodness, who has made
+such a big, comfortable &quot;He-who-runs-may-read&quot; bill-poster <a name="Page_481" id="Page_481"></a>for doing
+right as Roosevelt. Other men have done things that were good to do, but
+the very inmost muscle and marrow of goodness itself, goodness with
+teeth, with a fist, goodness that smiled, that ha-ha'd, and that leaped
+and danced&mdash;perpetual motion of goodness, goodness that reeked&mdash;has been
+reserved for Theodore Roosevelt. We have had goodness that was bland or
+proper, and goodness that was pious or sentimental and sang, &quot;Nearer My
+God to Thee,&quot; or goodness that was kind and mushy, but this goodness
+with a glad look and bounding heart, goodness with an iron hand, we have
+not had before. It is Mr. Roosevelt's goodness that has made him
+interesting in Cairo, Paris, Rome, and Berlin. He has been conducting a
+grand tour of goodness. He has been a colossal drummer of goodness,
+conducting an advertising campaign. He has proved himself a master
+salesman for moral values. And he has put the American character, its
+hope, its energy, on the markets and on the credits of the world.</p>
+
+<p>With all his faults, those big, daring, yawning fissures in him, he is
+news about us, faults and all. Though I may be, as I certainly am much
+of the time, standing and looking across at him, across an abyss of
+temperament that God cut down between us thousands of years ago, and
+while he may have a score of traits I would not like and others that no
+one would like in any one else, there he is storming out at me with his
+goodness! It is his way&mdash;God help him!&mdash;God be praised for him! There he
+is!</p>
+
+<p>I know an American when I see one. He is a man who is singing.</p>
+
+<p>A man who is singing is a man who is so shrewd about people that he sees
+more in them than they see in themselves and who does things so shrewdly
+in behalf of God, that when God looks upon him he delights in him. Then
+God falls to of course and helps him do them.</p>
+
+<p>When American men saw that there was a man among them <a name="Page_482" id="Page_482"></a>who was taking a
+thing like the Presidency of the United States (that most people never
+run risks with) and putting it up before everybody, and using it grimly
+as a magnificent bet on the people, they looked up. Millions of men
+leaped in their hearts and as they saw him they knew that they were like
+him!</p>
+
+<p>So did Theodore Roosevelt become news about Us.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_483" id="Page_483"></a>CHAPTER X</h2>
+
+<h3>AMERICAN TEMPERAMENT AND GOVERNMENT</h3>
+
+
+<p>I would like to say more specifically what I mean by an American or
+singing government.</p>
+
+<p>The thing that counts the most in a government is its temperament. A
+German government succeeds by having the German temperament. An American
+government must have the American temperament.</p>
+
+<p>If we are fortunate enough to have in America a government with an
+American temperament what would it be like? And how would it differ from
+the traditional or conventional temperament, governments are usually
+allowed to have?</p>
+
+<p>If I were confined to one or two words I would put it like this:</p>
+
+<p>If a government has the conventional temperament, it says &quot;NO.&quot;</p>
+
+<p>If it has the American Temperament it says, &quot;YES, BUT ...&quot;</p>
+
+<p>The whole policy and temper of a true American government is summed up
+in its saying as it looks about it&mdash;now to this business man and now to
+that, just in time, &quot;YES BUT.&quot;</p>
+
+<p>Louis Brandeis, of Boston, when he was made attorney for the Gas Company
+of Boston to defend the company from the criticisms of the people, sent
+suddenly scores of men all about canvassing the city and looking up
+people to find fault with the gas.</p>
+
+<p>He spent thousands of dollars a month of the Gas Company's money for a
+while in helping people to be disagreeable, until they had it attended
+to and got over it.</p>
+
+<p><a name="Page_484" id="Page_484"></a>The Gas Company had the canvassers show the people how they could burn
+less gas for what they got for it, and tried to help them cut their
+bills in two. Incidentally, of course, they got to thinking about gas
+and about what they got for it, and about other ways they could afford
+to use it, and began to have the gas habit&mdash;used it for cooking and
+heating.</p>
+
+<p>The people found they wanted to use four times as much gas.</p>
+
+<p>The Boston Gas Company smiled sweetly.</p>
+
+<p>Boston smiled sweetly.</p>
+
+<p>Not many months had passed and two things had happened in Boston.</p>
+
+<p>The Boston Gas Company, with precisely the same directors in it, had
+made over the directors into new men, and all the people in Boston (all
+who used gas) apparently had been made over into new people.</p>
+
+<p>What had happened was Brandeis&mdash;a man with an American temperament.</p>
+
+<p>Mr. Brandeis had defended his company from the people by going the
+people's way and helping them until they helped him.</p>
+
+<p>Mr. Brandeis gave gas a soul in Boston.</p>
+
+<p>Before a gas corporation has a soul, it would be American for a
+government to treat it in one way. After it has one it would be American
+to treat it in another. There are two complete sets of conduct,
+principles, and visions in dealing with a corporation before and after
+its having a soul.</p>
+
+<p>Preserving the females of the species and killing males as a method of
+discrimination has been applied to all animals except human beings. This
+is suggestive of a method of discrimination in dealing with
+corporations. A corporation that has a soul and that is the most likely
+to keep reproducing souls in others should be treated in one way, and a
+corporation that has not should be treated in another.</p>
+
+<p><a name="Page_485" id="Page_485"></a>There are two assumptions underneath everybody's thought, underneath
+every action of our government: Which is the American assumption?</p>
+
+<p>People are going to be bad if they can.</p>
+
+<p>People are going to be good if they can.</p>
+
+<p>Men who want to arrange laws and adjust life on the assumption that
+business men will be bad if they can, it seems to some of us, are
+inefficient and unscientific. It seems to us that they are off on the
+main and controlling facts in American human nature. It is not true that
+American business men will be bad if they can. They will be good if they
+can.</p>
+
+<p>This is my assertion. I cannot prove it.</p>
+
+<p>What we seem to need next in this country in order to be clear-headed
+and to go ahead, is to prove it. We want a competent census of human
+nature.</p>
+
+<p>Lacking a census of human nature, the next best thing we can do is to
+watch the men who seem to know the most about human nature.</p>
+
+<p>We put ourselves in their hands.</p>
+
+<p>These men seem to believe, judging from their actions, that there is
+really nothing that suits our temperament better in America than being
+good. If we can manage to have some way of being good that we have
+thought of ourselves, we like it still better. We dote on goodness when
+it is ours and when we are allowed to put some punch into it. We want to
+be good, to express our practical, our doing-idealism, but we will not
+be driven to being good and people who think they can drive us to being
+good in a government or out of it are incompetent people. They do not
+know who we are.</p>
+
+<p>We say they shall not have their way with us.</p>
+
+<p>Let them get us right first. Then they can do other things.</p>
+
+<p>What is our American temperament?</p>
+
+<p>Here are a few American reflections.</p>
+
+<p><a name="Page_486" id="Page_486"></a>The government of the next boys' school of importance in this country is
+going to determine the cuts and free hours, and privileges not by marks,
+but by its genius for seeing through boys.</p>
+
+<p>And instead of making rules for two hundred pupils because just twenty
+pupils need them, they will make the rules for just twenty pupils.</p>
+
+<p>Pupils who can use their souls and can do better by telling themselves
+what to do, will be allowed to do better. Why should two hundred boys
+who want to be men be bullied into being babies by twenty infants who
+can scare a school government into rules, <i>i.e.</i>, scare their teachers
+into being small and mean and second-rate?</p>
+
+<p>A government that goes on this principle with business men, and that
+does it in a spirit of mutual understanding for those who are not yet
+free from rules, and in a spirit of confidence and expectation and of
+talking it over, will be a government with an American temperament.</p>
+
+<p>The first trait of a great government is going to be that it will
+recognize that the basis of a true government in a democracy is
+privilege and not treating all people alike. It is going to see that is
+it a cowardly, lazy, brutal, and mechanical-minded thing for a
+government which is trying to serve a great people&mdash;to treat all the
+people alike. The basis of a great government like the basis of a great
+man (or even the basis of a good digestion) is discrimination, and the
+habit of acting according to facts. We will have rules or laws for
+people who need them, and men in the same business who amount to enough
+and are American enough to be safe as laws to themselves, will continue
+to have their initiative and to make their business a profession, a
+mould, an art form into which they pour their lives. The pouring of the
+lives of men like this into their business is the one thing that the
+business and the government want.</p>
+
+<p>Several things are going to happen when what a good govern<a name="Page_487" id="Page_487"></a>ment seeks
+each for a man's business, is to let him express himself in it.</p>
+
+<p>When a man has proved conclusively that he has a higher level of
+motives, and a higher level of abilities to make his motives work, the
+government is going to give him a higher level of rights, liberties, and
+immunities. The government will give special liberties on a sliding
+scale and with shrewd provision for the future. The government will not
+give special liberties to the man with higher motives than other men
+have, who has not higher abilities to make his motives work, nor will it
+give special liberties to the man who has higher abilities which could
+make higher motives work, but who has not the higher motives.</p>
+
+<p>Men who are new kinds and new sizes of men and who have proved that they
+can make new kinds and new sizes of bargains, that they can make (for
+the same money) new kinds and new sizes of goods, and who incidentally
+make new kinds and new sizes of people out of the people who buy the
+goods, men who have achieved all these supposed visionary feats by their
+own initiative, will be allowed by the government to have all the
+initiative they want, and immunities from fretful rules as long as they
+resemble themselves and keep on doing what they have shown they can do.
+The government will deal with each man according to the facts, the
+scientific facts, that he has proved about himself.</p>
+
+<p>The government acts according to scientific facts in everything except
+men, in pure food, in cholera, and the next thing the government is
+going to do is to be equally efficient in dealing with scientific facts
+in men.</p>
+
+<p>It is going to give some men inspected liberty. If these men say they
+can be more efficient, as a railroad sometimes is, by being a monopoly,
+by being a vast, self-visioned, self-controlled body the government will
+have enough character, expert courage and shrewdness about human nature
+to provide a way for them to try it.</p>
+
+<p>When the other people come up and ask why they cannot have <a name="Page_488" id="Page_488"></a>these
+special immunities and why they cannot be a monopoly, or nearly a
+monopoly, too, the government will tell them why.</p>
+
+<p>Telling them why will be governing them.</p>
+
+<p>When we once reckon with new kinds and new sizes of men, everything
+follows. The first man who organizes a true monopoly for public service
+and who does it better than any state could do it, because he thinks of
+it himself, glories in it and has a genius for it, will be given a
+peerage in England perhaps. But he would not really care. The thing
+itself would be a peerage enough and either in America or England he
+would rather be rewarded by being singled out by the government for
+special rights and distinctions in conducting his business. The best way
+a democracy can honour a man who has served it is not to give him a
+title or to make a frivolous, idle monument of bronze for him, but to
+let him have his own way.</p>
+
+<p>The way to honour any artist or any creative man, any man a country is
+in need of especially, is to let him have his own way.</p>
+
+<hr />
+
+<p>We are told that the way to govern trusts is to untrammel competition.</p>
+
+<p>But the way to untrammel competition is not to try to untrammel it in
+its details with lists of things men shall not do.</p>
+
+<p>This is cumbersome.</p>
+
+<p>We would probably find it very much more convenient in specifying 979
+detailed things trusts cannot do, if we could think of certain
+sum-totals of details.</p>
+
+<p>Then we could deal with the details in a lump.</p>
+
+<p>The best sum totals of details in this world that have ever been
+invented yet, are men.</p>
+
+<p>We will pick out a man who has a definite, marked character, who is a
+fine, convenient sum-total that any one can see, of things not to do.</p>
+
+<p>We will pick out another man in the same line of business who is a fine,
+convenient sum-total of things that people ought to do.</p>
+
+<p><a name="Page_489" id="Page_489"></a>The government will find ways, as the Coach of Business as the Referee
+of the Game for the people, to stand by this man until he whips the
+other, drives him out of business or makes him play as good a game as he
+does.</p>
+
+<hr />
+
+<p>When a child finds suddenly that his father is not merely keeping him
+from doing things, that his father has a soul, the father begins to get
+results out of the child.</p>
+
+<p>As a rule a child discovers first that his father has a soul by noticing
+that he insists on treating him as if he had one.</p>
+
+<p>Of course a corporation that has not a soul yet does not propose to be
+dictated to by a government that has not a soul yet. When corporations
+without souls see overwhelmingly that a government has a soul, they will
+be filled with a wholesome fear. They will always try at first to
+prevent it from having a soul if they can.</p>
+
+<p>But the moment it gets one and shows it, they will be glad. They will
+feel on firm ground. They will know what they know. They will act.</p>
+
+<p>In the hospital on the hill not far from my house, one often sees one
+attendant going out to walk with twelve insane men. One would think it
+would not be safe for twelve insane men to go out to walk with one sane
+man, with one man who has his soul on.</p>
+
+<p>The reason it is safe, is, that the moment one insane man or man who has
+not his soul on, attacks the man who has a soul, all of the other eleven
+men throw themselves upon him and fling him to the ground. Men whose
+souls are not on, protect, every time, the man who has his soul on
+because the man who has a soul is the only defence they have from the
+men who have not.</p>
+
+<p>It is going to be the same with governments. We believe in a
+government's having as much courage in America as a ten-dollar-a-week
+attendant in an insane asylum. We want a government that sees how
+courage works.</p>
+
+<p><a name="Page_490" id="Page_490"></a>We are told in the New Testament that we are all members one of another.</p>
+
+<p>If society has a soul and if every member of it has a soul, what is the
+relation of the social soul to the individual soul?</p>
+
+<p>A man's soul is the faculty in him for seeing the Whole in relation to
+the part&mdash;his vision for others in relation to his vision for himself.</p>
+
+<p>My forefinger's soul in writing with this fountain pen is the sense my
+forefinger has of its relation to my arm, my spinal column, and my
+brain. The ability and efficiency of my forefinger depends upon its
+soul, that is, its sense of relation to the other members of the body.
+If my forefinger tries to act like a brain all by itself, as it
+sometimes does, nobody reads my writing.</p>
+
+<p>The government in a society is the soul of all the members and it treats
+them according to their souls.</p>
+
+<p>The one compulsion a government will use if it has a soul, will be
+granting charters in business in such a way as to fix definite
+responsibility and definite publicity upon a few men.</p>
+
+<p>If a corporation has a soul, it must show. It must have a face. Anybody
+can tell a face off-hand or while going by. Anybody can keep track of a
+corporation if it has a face.</p>
+
+<p>The trouble with the average corporation is that all that anybody can
+see is its stomach. Even this is anonymous.</p>
+
+<p>Whose Stomach is it? Who is responsible for it? If we hit it, whom will
+we hit? Let the government find out. If the time the government is now
+spending in making impossibly minute laws for impossibly minute men,
+were spent in finding out what size men were, and who they were and then
+giving them just as many rights from the people, as they are the right
+kind and the right size to handle for the people, it would be an
+American government.</p>
+
+<p><a name="Page_491" id="Page_491"></a>If there is one thing rather than another that an American or an
+Englishman loves, it is asserting himself or expressing his character in
+what he does. The typical dominating Englishman or American is not as
+successful as a Frenchman or as an Italian in expressing other things,
+as he is in expressing his character.</p>
+
+<p>He cares more about expressing his character and asserting it. If he is
+dealing with things, he makes them take the stamp of who he is. If he is
+dealing with people, he makes them see and acknowledge who he is. They
+must take in the facts about what he is like when they are with him.
+They must deal with him as he is.</p>
+
+<p>This trait may have its disadvantages, but if an Englishman or an
+American is on this earth for anything, this is what he is for&mdash;to
+express his character in what he does&mdash;in strong, vigorous, manly lines
+draw a portrait of himself and show what he is like in what he does.
+This may be called on both sides of the sea to-day as we stand front to
+front with the more graceful nations, Anglo-Saxon Art.</p>
+
+<p>It is because this particular art in the present crisis of human nature
+on this planet is the desperate, the almost reckless need of a world
+that the other nations of the world with all their dislike of us and
+their superiorities to us, with all our ugliness and heaviness and our
+galumphing in the arts, have been compelled in this huge, modern thicket
+of machines and crowds to give us the lead.</p>
+
+<p>And now we are threading a way for nations through the moral wilderness
+of the earth.</p>
+
+<p>This position has been accorded us because it goes with our temperament,
+because we can be depended upon to insist on asserting ourselves and on
+expressing ourselves in what we do. If the present impromptu industrial
+machinery which has been handed over to us thoughtlessly and in a hurry,
+does not express us, everybody knows that we can be depended on to
+assert ourselves and that we will insist on one that will. The nations
+<a name="Page_492" id="Page_492"></a>that are more polite and that can dance and bow more nicely than we can
+in a crisis like this would be dangerous. It is known about us
+throughout a world that we are not going to be cowed by wood or by iron
+or by steel and that we are not going to be cowed by men who are all
+wood and iron and steel inside. If wood, iron, or steel does not express
+us, we are Englishmen and we are Americans. We will butt our character
+into it until it does.</p>
+
+<hr />
+
+<p>If the American workman were to insist upon butting his American
+temperament into his labour union machinery, what would his labour
+machinery in America soon begin to show that an American labourer was
+like?</p>
+
+<p>I imagine it might work out something like this:</p>
+
+<p>The thoughtful workman looks about him. He discovers that the workman
+pays at least two times as much for coal as he needs to because miners
+down in Pennsylvania work one third as hard as they might for the money.</p>
+
+<p>When he comes to think of it, all the labouring men of America are
+paying high prices because they have to pay all the other workmen in
+America for working as little as they can. He is working one third less
+than he can and making his own class pay for it. He sees every workman
+about him paying high prices because every other workman in making
+things for him to eat and for him to wear, is cheating him&mdash;doing a
+third less a day for him than he ought.</p>
+
+<p>At this point the capitalists pile in and help. They shove the prices up
+still higher because capital is not interested in an industry in which
+the workmen do six hours' work in nine. It demands extra profits. So
+while the workmen put up the prices by not working, the capitalists put
+up the prices because they are afraid the workmen will not work. Half
+work, high prices.</p>
+
+<p>Then the American workman thinks. He begins to suppose.</p>
+
+<p><a name="Page_493" id="Page_493"></a>Suppose that the millers' workmen and the workmen in the woollen mills
+in America see how prices of supplies for labouring men are going up and
+suppose they agree to work as hard as they can? Suppose the wool workers
+of the world want cheap bread. The flour mill workers want cheap
+clothes. We will say to the bread people, &quot;We will bring down the price
+of wool for you if you will bring down the price of bread for us.&quot;</p>
+
+<p>Then let Meat and Potatoes do the same for one another. Then two
+industries at a time, industries getting brains in pairs, until like the
+animals going into the ark, little by little (or rather very fast,
+almost piling in, in fact, after the first pair have tried it), at last
+our true, spirited, practical minded American workmen will have made
+their labour machines as natural and as human and as American as they
+are. They will stop trying to lower prices by not working, each workman
+joining (in a factory) the leisure classes and making the other workmen
+pay for it.</p>
+
+<hr />
+
+<p>The American workman, as things are organized now, finds himself
+confronted with two main problems. One is himself. How can he get
+himself to work hard enough to make his food and clothes cheap? The
+other is his employer.</p>
+
+<p>What will the American workman do to express his American temperament
+through his labour union to his employer? The American workmen will go
+to their employers and say: &quot;Instead of doing six hours' work in nine
+hours, we will do nine hours' work in nine hours.&quot; The millers, for
+instance, will say to the flour mill owners: &quot;We will do a third more
+work for you, make you a third more profit on our labour if you will
+divide your third more profit like this:</p>
+
+<p>&quot;First, by bringing down the price of flour to everybody;</p>
+
+<p>&quot;Second, by bringing up our wages. Third, by taking more money
+yourselves.&quot;</p>
+
+<p><a name="Page_494" id="Page_494"></a>American labouring men who did this would be acting like Americans. It
+is the American temperament.</p>
+
+<p>They will insist on it: The labour men will continue to say to their
+employers, &quot;We will divide the proceeds of our extra work into three
+sums of money&mdash;ours, yours, and everybody's.&quot; In return we will soon
+find the employers saying the same thing to the labour men. Employers
+would like to arrange to be good. If they can get men who earn more,
+they want to pay them more.</p>
+
+<p>The labourers would like to be good, <i>i.e.</i>, work more for employers who
+want to pay them more.</p>
+
+<p>But being good has to be arranged for.</p>
+
+<p>Being good is a matter of mutual understanding, a matter of
+organization, a matter of butting our American temperament into our
+industrial machines.</p>
+
+<p>All that is the matter with these industrial machines is that they are
+not like us.</p>
+
+<p>Our machines are acting just now for all the world as if they were the
+Americans and as if we were the machines.</p>
+
+<p>Are we for the machines, or are the machines for us?</p>
+
+<p>All that the American labourers and that the American capitalists have
+to do is to show what they are really like, organize their news about
+themselves so that they get it through to one another, and our present
+great daily occupation in America (which each man calls his &quot;business&quot;)
+all the workmen going down to the mills and all the employers going down
+to their offices, and then for six, eight, nine hours a day being chewed
+on by machines, will cease.</p>
+
+<p>We make our industrial machines. We are Americans. Our machines must
+have our American temperament.</p>
+
+<hr />
+
+<p>If an American employer were to insist on butting his American
+temperament into his industrial machine, what would his industrial
+machine, when it is well at work at last, show an American employer's
+temperament to be like?</p>
+
+<p><a name="Page_495" id="Page_495"></a>The first thing that would show in his machine, I think, would be its
+courage, its acting with boldness and initiative, originality and
+freedom, without being cluttered up by precedents or running and asking
+Mama, its clear-headedness in what it wants, its short-cut in getting to
+it, and above all a kind of ruthless faith in human nature, in the
+American people, in its goods and in itself.</p>
+
+<p>The typical American business man of the highest class&mdash;the man who is
+expressing his American temperament best in his business&mdash;is the one who
+is expressing in it the most courage for himself and for others and for
+his government. He has big beliefs every few minutes a day, and he acts
+on them with nonchalance.</p>
+
+<p>If he is running a trust&mdash;our most characteristic, recklessly difficult
+American invention for a man to show through, and if he tries to get his
+American temperament to show through in it, tries to make his trust like
+a vast portrait, like a kind of countenance on a country, of what a big
+American business is like, what will he do?</p>
+
+<p>He will take a little axiom like this and act as if it were so.</p>
+
+<p><i>If in any given case the producers by collusion and combination can be
+efficient in lowering wages to employees and raising prices and cheating
+the public, this same combination or collusion would be efficient in
+raising the wages of employees, lowering prices and serving the public.</i></p>
+
+<p>He will then, being an American, turn to his government and say &quot;I am a
+certain sort of man. If I am allowed to be an exception and to combine
+in this matter, I can prove that I can raise wages, lower prices for a
+whole nation in these things that I make. I am a certain sort of man. Do
+you think I am, or do you think that I am not? I want to know.&quot;</p>
+
+<p>The government looks noncommittally at him. It says it cannot
+discriminate.</p>
+
+<p>He says nothing for a time, but he thinks in his heart that it is
+incompetent and cowardly to run a great government of a <a name="Page_496" id="Page_496"></a>great nation as
+a vast national sweep or flourish of getting out of brains and of
+evading vision. It seems to him lazy and effeminate in a government to
+treat all combinations and all monopolies alike. He says: &quot;Look me in
+the eyes! I demand of you as a citizen of this country the right to be
+looked by my government in the eyes. What sort of man am I? Here are all
+my doors open. My safes are your safes and my books are your books. Am I
+or am I not a man who can conduct his business as a great profession,
+one of the dignities and energies and joys of a great people?</p>
+
+<p>&quot;What am I like inside? Is what I am like inside&mdash;my having a small size
+or a big size of motive, my having a right kind or a wrong kind of
+ability of no consequence to this government? Does the government of
+this country really mean that the most important things a country like
+this can produce, the daily, ruling motives of the men who are living in
+it, have no weight with the government? Am I to understand that the
+government does not propose to avail itself of new sizes and new kinds
+of men and new sizes and new kinds of abilities in men? What I am trying
+to do in my product is to lower the prices and raise the wages for a
+nation. Will you let me do it? Will you watch me while I do it?&quot;</p>
+
+<p>This will be the American trust of to-morrow. The average trust of this
+country has not yet found itself, but the moral and spiritual history,
+the religious message to a government of The Trust That Has Found Itself
+will be something like this.</p>
+
+<p>Perhaps when we have a trust that has found itself, we will have a
+government that has dared to find itself, that has the courage to use
+its insight, its sense of difference between men, as it means of getting
+what it wants for the people.</p>
+
+<p>As it is now, the government has not found itself and it falls back on
+complex rules or machines for getting out of seeing through people.</p>
+
+<p>Where courage is required, it proceeds as it proceeds with automobile
+speeding laws. Everybody knows that one man <a name="Page_497" id="Page_497"></a>driving his car three miles
+an hour may be more dangerous than another kind of man who is driving
+his car thirty.</p>
+
+<p>When our government begins to be a government, begins to express the
+American temperament, it will be a government that will devote its
+energy, its men, and its money to being expert in divining, and using
+differences between men. It will govern as any father, teacher, or
+competent business man does by treating some people in one way and
+others in another, by giving graded speed licenses in business, to
+labour unions, trusts, and business men.</p>
+
+<p>The government will be able to do this by demanding, acquiring, and
+employing as the servants of the people, men who are experts in human
+nature, masters in not treating men alike&mdash;Crowbars, lemonade-straws,
+chisels, and marshmallows, powerhouses and &AElig;olian harps by the people,
+for the people, and of the people, will be rated for what they are and
+will be used for what they are for.</p>
+
+<p>This will be democracy. It will be the American temperament in
+government.</p>
+
+<hr />
+
+<p>Is President Wilson or is he not going to fall back into a mere lawyer
+Moseslike way of getting people to be good, or is he going to be a man
+like David, half poet, half soldier, who got his way with the nation
+half by appreciating the men in it and being a fellow human being with
+them, and half by fighting them when they would not let him be a fellow
+human being with them, and would not let him appreciate them?</p>
+
+<p>Almost any nation or government can get some kind of Moses to-day but
+the men that America is producing would not particularly notice a Moses
+probably now. A Moses might do for a Rockefeller, but he could not
+really do anything with a man like Theodore N. Vail who has the
+telephones and telegraphs of a country talking and ticking to us all,
+all night, all day, what kind of a man he is.</p>
+
+<p><a name="Page_498" id="Page_498"></a>A big affirmative, inspirational man like David or even Napoleon who
+inspires people with one breath and fights hard with the next, a man who
+swings his hat for the world, a man who goes on ahead and says &quot;Come!&quot;
+is the only man who can be practical in America to-day in helping real
+live American men like McAdoo, like Edison and Acheson,&mdash;men who can
+express a people in a business&mdash;to express them.</p>
+
+<p>The people have spoken. A man in the White House who cannot say &quot;Come&quot;
+goes.</p>
+
+<p>We want a poet in the White House. If we can not have a poet for the
+White House soon, we want a poet who will make us a poet for the White
+House.</p>
+
+<p>I do not believe it is too much to expect a President to be a poet. We
+have had a poet for President once in one supreme crisis of this nation
+and the crisis that is coming now is so much deeper, so much more human
+and world-wide than Lincoln's was that it would almost seem as if a
+place like the White House (where one's poetry could really work) would
+make a poet out of anybody.</p>
+
+<p>A President who has not a kind of plain, still, homely poetry in him, a
+belief about people that sings, in the present appalling crisis of the
+world is impracticable or visionary.</p>
+
+<p>So we do not say, &quot;Have we a President that can get our Bells, Edisons,
+McAdoos, Achesons to be good by toeing a line?&quot;</p>
+
+<p>We say, &quot;Have we a President who can swing into step, who can join in
+the singing, who can catch up?&quot;</p>
+
+<p>Tunnel McAdoo, when he lifted up his will against the sea and against
+the seers of Wall Street, was singing. When he conceived those steel
+cars, those roaring yellow streaks of light ringing through rocks
+beneath the river, streets of people flashing through under the slime
+and under the fish and under the ships and under the wide sunshine on
+the water, he was singing! He raised millions of dollars singing.</p>
+
+<p>Of course he sang the way Americans usually sing, and had to do as well
+as he could in talking to bankers and investors <a name="Page_499" id="Page_499"></a>not to look as if he
+were singing, but there it all was singing inside him, the seven years
+of digging, the seven years of dull thundering on rocks under the city,
+and at last the happy steel cars all green and gold, the streams of
+people all yellow light hissing and pouring through&mdash;those vast pipes
+for people beneath the sea!</p>
+
+<p>If we have a President, let him sing like McAdoo, or like Luther
+Burbank, or like Theodore N. Vail, or like Colonel Goethals, picking up
+a little isthmus like Panama, a string between two continents, playing
+on it as if it were a harp; or like Edward Ripley playing with the Santa
+F&eacute; Railroad for all the world like Homer with a lute, all his seven
+thousand men, all his workmen, all their wives and their children, all
+the cities along the line striking up and joining in the chorus or like
+Carborundum Acheson, backed up by his little Niagara Falls oiling the
+wheels of a world, weaving diamonds into steel, hardening the bones of
+the earth into skyscrapers, into railroads, into the mighty thighs of
+flying locomotives....</p>
+
+<p>Any man who is seen acting in this world with a thing, as if he believed
+in the thing, as if he believed in himself and believed in other people,
+is singing.</p>
+
+<p>Moses striking out with a rod, as we are told, a path along the sea for
+his people may have done a more showy thing from a religious point of
+view, hitting the water on top so, making a great splash with an empty
+place in it for people to march through, but he was not essentially more
+religious than McAdoo, with all those modest but mighty columns of
+figures piling up behind him, with all those splendid, dumb, still
+glowing engineers behind him, lifting up his will against cities,
+lifting up his will against herds of politicians, haughty newspapers,
+against the flocks of silly complacent old ferry-boats waddling in the
+bay, against the wind and the rain and the cold on the water, and all
+the banks of Wall Street....</p>
+
+<p>When we want to tell News to our President about ourselves in America,
+we point to William G. McAdoo.</p>
+
+<p><a name="Page_500" id="Page_500"></a>The first news that we, the American people, must contrive to get into
+the White House about ourselves is that we do not want to be improved,
+and that we do not like an improving tone in our government. We want to
+be expressed the way McAdoos express us. We want a government that
+expresses our faith in one another, in what we are doing, and in
+ourselves, and in the world.</p>
+
+<p>We are singing over here on this continent. We would not all of us put
+it in just this way. But our singing is the main thing we can do, and a
+government that is trying to improve us feebly, that is looking askance
+at us and looking askance at our money, and at our labour, and that does
+not believe in us and join in with us in our singing does not know what
+we are like.</p>
+
+<p>Our next national business in America is to get the real news over to
+the President of what we are like.</p>
+
+<p>It is news that we want in the White House. A missionary in the White
+House, be he ever so humble, will not do.</p>
+
+<p>Mr. Roosevelt, himself, with the word Duty on every milepost as he
+whirled past, with suggestions of things for other people to do buzzing
+like bees about his head, acquired his tremendous and incredible power
+with us as a people because, in spite of his violent way of breaking out
+into a missionary every morning and every evening when he talked, it was
+not his talking but his singing that made him powerful&mdash;his singing, or
+doing things as if he believed in people, his I wills and I won'ts, his
+assuming every day, his acting every day, as if American men were men.
+He sang his way roughly, hoarsely, even a little comically at times into
+the hearts of people, stirred up in the nation a mighty heat, put a
+great crackling fire under it, put two great parties into the pot,
+boiled them, drew off all that was good in them, and at last, to-day, as
+I write (February 1913), the prospect of a good square meal in the White
+House (with some one else to say grace) is before the people.</p>
+
+<p>The people are waiting to sit down once more in the White House and
+refresh themselves.</p>
+
+<p><a name="Page_501" id="Page_501"></a>At least, the soup course is on the table.</p>
+
+<p>Who did it, please? Who bullied the cook and got everybody ready?</p>
+
+<p>Theodore Roosevelt, singing a little roughly, possibly hurrahing &quot;<i>I
+will, I will, I won't, I won't</i>,&quot; and acting as if he believed in the
+world.</p>
+
+<p>Bryan in the village of Chicago sitting by at a reporter's table saw him
+doing it.</p>
+
+<p>Bryan saw how it worked.</p>
+
+<p>Bryan had it in him too.</p>
+
+<p>Bryan heard the shouts of the people across the land as they gloried in
+the fight. He saw the signals from the nations over the sea.</p>
+
+<p>Then Armageddon moved to Baltimore.</p>
+
+<hr />
+
+<p>And now table is about to be spread.</p>
+
+<p>It is to be Mr. Wilson's soup.</p>
+
+<p>But the soup will have a Roosevelt flavour or tang to it. And we will
+wait to see what Mr. Wilson will do with the other courses.</p>
+
+<hr />
+
+<p>A poet in words, with two or three exceptions, America has not produced.</p>
+
+<p>The only touch of poetry or art as yet that we have in America
+is&mdash;acting as if we believed in people. This particular art is ours.
+Other people may have it, but it is all we have.</p>
+
+<p>This is what makes or may make any moment the common American a poet or
+artist.</p>
+
+<p>Speaking in this sense, Mr. Roosevelt is the first poet America has
+produced that European peoples and European governments have noticed for
+forty years, or had any reason to notice. We respectfully place Mr.
+Roosevelt with Mr. McAdoo (and if Mr. Brandeis will pardon us, with Mr.
+Brandeis) as a typical <a name="Page_502" id="Page_502"></a>American before the eyes of the new President.
+We ask him to take Mr. Roosevelt as a very important part of the latest
+news about us.</p>
+
+<p>The true imaginative men of our modern life, the poets of crowds and
+cities are not to-day our authors, preachers, professors or lawyers or
+philosophers. The poets of crowds are our men like this, our
+vision-doers, the men who have seen visions and dreamed dreams in the
+real and daily things, the daring Governors like Wilson and like Hughes,
+the daring inventors of great business houses, the men who have invented
+the foundations on which nations can stand, on which railroads can run,
+the men whose imaginations, in the name of heaven, have played with the
+earth mightily, watered deserts, sailed cities on the seas, the men who
+have whistled and who have said &quot;Come!&quot; to empires, who have thought
+hundred-year thoughts, taken out nine hundred and ninety-nine year
+leases, who have thought of mighty ways for cities to live, for cities
+to be cool, to be light, to be dark, who have conceived ways for nations
+to talk, who have grasped the earth and the sky like music, like words,
+and put them in the hands of the people, and made the people say, &quot;O
+earth,&quot; and &quot;O sky, thou art great, but we also are great! Come earth
+and sky, thou shalt praise God with us!&quot;</p>
+
+<p>Who are these men?</p>
+
+<p>Let the President catch up!</p>
+
+<p>Who are these men? Here is Edward A. Filene, who takes up the pride,
+joy, beauty, self-respect, and righteousness of a city, swings it into a
+Store, and makes that Store sing about the city up and down the world!
+Here is Alexander Cassatt, imperturbable, irrepressible, and like a
+great Boy playing leapfrog with a Railroad&mdash;Cassatt who makes
+quick-hearted, dreamy Philadelphia duck under the Sea, bob up serenely
+in the middle of New York and leap across Hell Gate to get to Boston!
+Let the parliaments droning on their benches, the Congresses pile out of
+their doors and catch up.</p>
+
+<p><a name="Page_503" id="Page_503"></a>Let the lawyers&mdash;the little swarms of dark-minded lawyers, wondering and
+running to and fro, creeping in offices, who have tried to run our
+world, blurred our governments, and buzzed, who have filled the world
+with piles of old paper, Congressional Records, with technicalities,
+words, droning, weariness, despair, and fear ... let them come out and
+look! Let them catch up!</p>
+
+<p>Let a man in this day in the presence of men like these sing. If a man
+cannot sing, let him be silent. Only men who are singing things shall do
+them.</p>
+
+<p>I go out into the street, I go out and look almost anywhere, listen
+anywhere, and the singing rises round me!</p>
+
+<p>It was singing that spread the wireless telegraph like a great web
+across the sky.</p>
+
+<p>It was singing that dug the subways under the streets in New York.</p>
+
+<p>It was singing, a kind of iron gladness, hope and faith in men, that has
+flung up our skyscrapers into the lower stories of the clouds, and made
+them say, &quot;<i>I will! I will! I will!</i>&quot; to God.</p>
+
+<p>Ah, how often have I seen them from the harbour, those flocking, crowded
+skyscrapers under that little heaven in New York, lifting themselves in
+the sunlight and in the starlight, lifting themselves before me,
+sometimes, it seems, like crowds of great states, like a great country
+piled up, like a nation reaching, like the plains and the hills and the
+cities of my people standing up against heaven day by day&mdash;all those
+flocks of the skyscrapers saying, &quot;<i>I will! I will! I will!</i>&quot; to God.</p>
+
+<p>The skyscrapers are news about us to our President. He shall reckon with
+skyscraper men. He shall interpret men that belong with skyscrapers.</p>
+
+<p>And as he does so, I shall watch the people answer him, now with a glad
+and mighty silence and now with a great solemn shout.</p>
+
+<p>The skyscrapers are their skyscrapers.</p>
+
+<p><a name="Page_504" id="Page_504"></a>The courage, the reaching-up, the steadfastness that is in them is in
+the hearts of the people.</p>
+
+<p>If the President does not know us yet in America, does not know McAdoo
+as a representative American, we will thunder on the doors of the White
+House until he does.</p>
+
+<p>My impression is he would be out in the yard by the gate asking us to
+come in.</p>
+
+<p>We are America. We are expressing our joy in the world, our faith in
+God, and our love of the sun and the wind in the hearts of our people.</p>
+
+<p>In America the free air breathes about us, and daily the great sun
+climbs our hillsides, swings daily past our work. There are ninety
+million men with this sun and this wind woven into their bodies, into
+their souls. They stand with us.</p>
+
+<p>The skyscrapers stand with us.</p>
+
+<p>All singing stands with us.</p>
+
+<p>Ah, I have waked in the dawn and in the sun and the wind have I seen
+them!</p>
+
+<p>That sun and that wind, I say before God, are America! They are the
+American temperament.</p>
+
+<p>I will have laws for free men, laws with the sun and the wind in them!</p>
+
+<p>I have waked in the dawn and my heart has been glad with the iron and
+poetry in the skyscrapers.</p>
+
+<p>I will have laws for men and for American men, laws with iron and poetry
+in them!</p>
+
+<p>The way for a government to get the poetry in is to say &quot;Yes&quot; to
+somebody.</p>
+
+<p>The way for a government to get the iron in is not by saying &quot;No.&quot; It is
+not American in a government to keep saying &quot;No.&quot; The best way for our
+government in America to say &quot;No&quot; to a man, is to let him stand by and
+watch us saying &quot;Yes&quot; to some one else.</p>
+
+<p>Then he will ask why.</p>
+
+<p>Then he will stand face to face with America.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_505" id="Page_505"></a>CHAPTER XI</h2>
+
+<h3>NEWS-BOOKS</h3>
+
+
+<p>The most practical thing that could happen now in the economic world in
+America would be a sudden, a great national, contemporary literature.</p>
+
+<p>America, unlike England, has no recognized cultured class, and has no
+aristocracy, so called, with which to keep mere rich men suitably
+miserable&mdash;at least a little humble and wistful. Our greatest need for a
+long time has been some big serene, easy way, without half trying, of
+snubbing rich men in America. All these overgrown, naughty fellows one
+sees everywhere like street boys on the corners or on the curbstones of
+society, calling society names and taking liberties with it, tripping
+people up; hoodlums with dollars, all these micks of money!&mdash;O, that
+society had some big, calm, serene way like some huge hearty London
+policeman, of taking hold of them&mdash;taking hold of them by the seats of
+their little trousers if need be, and taking them home to Mother&mdash;some
+way of setting them down hard in their chairs and making them
+thoughtful! Nothing but a national literature will do this. &quot;Life,&quot;
+(which is, with one exception, perhaps, the only religious weekly we
+have left in America) succeeds a little and has some spiritual value
+because it succeeds in making American millionaires look funny, and in
+making them want to get away and live in Europe. But &quot;Life&quot; is not
+enough; it merely hitches us along from day to day and keeps our courage
+up. We want in America a literature, we want the thing done thoroughly
+and forever and once for all. We want an Aristophanes, a master who
+shall go gloriously laughing through our world, <a name="Page_506" id="Page_506"></a>through our chimneys
+and blind machines, pot-bellied fortunes, empty successes, all these
+tiny, queer little men of wind and bladder, until we have a nation
+filled with a divine laughter, with strong, manful, happy visions of
+what men are for.</p>
+
+<p>All we have to do is to have a News-book&mdash;a bookful of the kind of rich
+men we want, then we will have them. We will see men piling over each
+other all day to be them. Men have wanted to make money because making
+money has been supposed to mean certain things about a man. The moment
+it ceases to mean them, they will want to make other things.</p>
+
+<p>Where is the news about what we really want?</p>
+
+<p>&mdash;&mdash;, when I took him to the train yesterday, spoke glowingly of the way
+the Standard Oil Trust had reduced oil from twenty-nine cents to eleven
+cents.</p>
+
+<p>There was not time to say anything. I just thought a minute of how they
+did it.</p>
+
+<p>Why is it that people&mdash;so many good people will speak of oil at eleven
+cents in this way, as if it were a kind of little kingdom of heaven?</p>
+
+<p>I admit that eleven cents from twenty-nine cents leaves eighteen cents.</p>
+
+<p>I do not deny that the Standard Oil Trust has saved me eighteen cents.
+But what have they taken away out of my life and taken out of my sense
+of the world and of the way things go in it and out of my faith in human
+nature to toss me eighteen cents?</p>
+
+<p>If I could have for myself and others the sense of the world that I had
+before, would I not to-day, day after day, over and over, gallon by
+gallon, be handing them their eighteen cents back?</p>
+
+<p>What difference does it make to us if we are in a world where we can buy
+oil for eleven cents a gallon instead of twenty-nine, if we do not care
+whether we are alive or dead in it and do not expect anything from
+ourselves or expect anything of anybody else? I submit it to your own
+common sense, Gentle Reader. <a name="Page_507" id="Page_507"></a>Is it any comfort to buy oil to light a
+room in which you do not want to sit, in which you would rather not see
+anything, in which you would rather not remember who you are, what you
+do, and what your business is like, and what you are afraid your
+business is going to be like?</p>
+
+<p>I have passed through all this during the last fifteen years and I have
+come out on the other side. But millions of lives of other men are
+passing through it now, passing through it daily, bitterly, as they go
+to their work and as they fall asleep at night.</p>
+
+<p>The next thing in this world is not reducing the price of oil. It is
+raising the price of men and putting a market-value on life.</p>
+
+<p>What makes a man a man is that he knows himself, knows who he is, what
+he is for and what he wants. Knowing who he is and knowing what he is
+about, he naturally acts like a man, knows what he is about like a man,
+and gets things done.</p>
+
+<p>A nation that does not know itself shall not be itself.</p>
+
+<p>A nation that has a muddle-headed literature, a nation that to say
+nothing of not being able to express what it has, has not even made a
+beginning at expressing what it wants; a nation that has not a great,
+eager, glowing literature, a sublime clear-headedness about what it is
+for&mdash;a nation that cannot put itself into a great book, a nation that
+cannot weave itself together even in words into a book that can be
+unfurled before the people like a flag where everybody can see it and
+everybody can share it, look up to it, live for it, sleep for it, get up
+in the morning and work for it&mdash;work for the vision of what it wants to
+be&mdash;cannot be a great nation.</p>
+
+<p>A masterpiece is a book that has a thousand years in it. No man has a
+right to say where these thousand years in it shall lie, whether in the
+past or in the future. It is the thousand years' worth in it that makes
+a masterpiece a masterpiece. In America we may not have the literature
+of what we are or of what we have been, but the literature of what we
+are bound to <a name="Page_508" id="Page_508"></a>be, the literature of what WE WILL, we will have, and we
+will have to have it before we can begin being it.</p>
+
+<p>First the Specifications, then the House.</p>
+
+<p>From the practical or literary point of view the one sign we have given
+in this country so far, that the stuff of masterpieces is in us and that
+we are capable of a great literature, is that America is bored by its
+own books.</p>
+
+<p>We let a French parson write a book for us on the simple life. We let a
+poor suppressed Russian with one foot in hell reach over and write books
+for us about liberty which we greedily read and daily use. We let a
+sublimely obstinate Norwegian, breaking away with his life, pulling
+himself up out of the beautiful, gloomy, morose bog of romance he was
+born in&mdash;express our American outbreak for facts, for frank realism in
+human nature.</p>
+
+<p>America is bored by its own books because every day it is demanding
+gloriously from its authors a literature&mdash;books that answer our real
+questions, the questions the people are asking every night as they go to
+sleep and every morning when they crowd out into the streets&mdash;Where are
+we going? Who are we? What are we like? What are we for?</p>
+
+<hr />
+
+<p>A&mdash;&mdash; C&mdash;&mdash;, the little stoopy cobbler on &mdash;&mdash; street in &mdash;&mdash;, bought
+some machines to help him last year before I went away and added two or
+three slaves to do the work. I find on coming back that he has moved and
+has two show windows now, one with the cobbling slaves in it cobbling,
+and the other (a kind of sudden, impromptu room with a show window in
+it) seems to be straining to be a shoe store. When you go in and show
+C&mdash;&mdash; in his shirt sleeves,&mdash;your old shoes hopefully, he slips over
+from his shining leather bench to the shoe-store side and shows you at
+the psychological moment a new pair of shoes.</p>
+
+<p>He is in the train now with me this morning, across the aisle, <a name="Page_509" id="Page_509"></a>looking
+out of the window for dear life, poor fellow, for all the world as if he
+could suck up dollars and customers&mdash;and people who need shoes&mdash;out of
+the fields as he goes by, the way the man does mists, by looking hard at
+them.</p>
+
+<p>I watched him walking up and down the station platform before I got on,
+with that bent, concentrated, meek, ready-to-die-getting-on look. I saw
+his future while I looked. I saw, or thought I saw, windows full of
+bright black shoes, I saw the cobbler's shop moved out into the ell at
+the back, and two great show windows in front. A&mdash;&mdash; C&mdash;&mdash; looks like an
+edged tool.</p>
+
+<p>Millions of Americans are like A&mdash;&mdash; C&mdash;&mdash;, like chisels, adzes, saws,
+scoops. You talk with them, and if you talk about anything except
+scooping and adzing, you are not talking with just a man, but a man who
+is for something and who is not for anything else. He is not for being
+talked with certainly, and alas! not for being loved. At best he is a
+mere feminine convenience&mdash;a father or a cash secreter; until he wears
+out at last, buzzes softly into a grave.</p>
+
+<p>An Englishman of this type is a little better, would be more like one of
+these screw-driver, cork-screw arrangements&mdash;a big hollow handle with
+all sorts of tools inside.</p>
+
+<p>Is this man a typical American? Does he need to be?</p>
+
+<p>What I want is news about us.</p>
+
+<p>All an American like C&mdash;&mdash; needs is news. His eagerness is the making of
+him. He is merely eager for what he will not want.</p>
+
+<p>All he needs is the world's news about people, about new inventions in
+human beings, news about the different and happier kinds of newly
+invented men, news about how they were thought of, and how they are
+made, and news about how they work.</p>
+
+<p>I demand three things for A&mdash;&mdash; C&mdash;&mdash;:</p>
+
+<p>I want a novel that he will read which will make him see himself as I
+see him.</p>
+
+<p><a name="Page_510" id="Page_510"></a>I want a moving picture of him that he will go to and like and go to
+again and again.</p>
+
+<p>I want a play that will send him home from the theatre and keep him
+awake with what he might be all that night.</p>
+
+<p>I want a news-book for A&mdash;&mdash; C&mdash;&mdash;, a news-book for all of us.</p>
+
+<hr />
+
+<p>I read a book some years ago that seemed a true news-book and which was
+the first suggestion I had ever received that a book can be an act of
+colossal statesmanship, the making or remaking of a people&mdash;a
+masterpiece of modern literature, laying the ground plan for the
+greatness of a nation.</p>
+
+<p>When I had read it, I wanted to rush outdoors and go down the street
+stopping people I met and telling them about it. Once in a very great
+while one does come on a book like this. One wants to write letters to
+the reviews. One does not know what one would not do to go down the long
+aimless Midway Plaisance of the modern books, to call attention to it.
+One wishes there were a great bell up over the world.... One would reach
+up to it, and would say to all the men and the women and to the flocks
+of the smoking cities, &quot;Where are you all?&quot; The bell would boom out,
+&quot;What are you doing? Why are you not reading this book?&quot; One wonders if
+one could not get a coloured page in the middle of the <i>Atlantic</i> or the
+<i>North American Review</i> or <i>Everybody's</i> and at least make a great book
+as prominent as a great soap&mdash;almost make it loom up in a country like a
+Felt Mattress or a Toothbrush.</p>
+
+<p>The book that has made me feel like this the most is Charles Ferguson's
+&quot;Religion of Democracy.&quot; I have always wondered why only people here and
+there responded to it. The things it made me vaguely see, all those huge
+masses of real things, gigantic, half-godlike, looming like towers or
+mountains in a mist.... Well, it must have been a little like this that
+Columbus felt that first morning!</p>
+
+<p>But as Columbus went on, what he struck after all was real land, some
+piece of real land in particular. The mist of vision <a name="Page_511" id="Page_511"></a>did precipitate
+into something one could walk on, and I found as I went on with Mr.
+Ferguson's book that if there was going to be any real land, somebody
+would have to make some.</p>
+
+<p>But for the time being Charles Ferguson's book&mdash;all those glorious
+generalizings in behalf of being individual, all those beautiful,
+intoned, chanted abstractions in behalf of being concrete&mdash;came to me in
+my speechless, happy gratitude as a kind of first sign in the heavens,
+as a pillar of cloud by day and of fire by night, up over the place in
+the waste of water where land, Land! At last! Land again! will have to
+be.</p>
+
+<p>If we ever have a literature in America, it will be found somewhere when
+the mist rolls away, right under Charles Ferguson's book.</p>
+
+<p>It may be too soon just now in this time of transition in our land of
+piles and of derricks against the sky, for the book. All we are
+competent for now is to say that we want such a book, that we see what
+it will do for us.</p>
+
+<p>When we want it, we will get it. Let the American people put in their
+order now.</p>
+
+<p>In the meantime the Piles and the Derricks.</p>
+
+<p>All these young and mighty derricks against the sky, all these soaring
+steel girders with the blue through them&mdash;America!</p>
+
+<p>Ah, my God! is it not a hoping nation? Three thousand miles of Hope,
+from Eastport, Maine, to San Francisco&mdash;does not the very sun itself
+racing across it take three hours to get one look at our Hope?</p>
+
+<p>Here it is!&mdash;Our World.</p>
+
+<p>Let me, for one, say what I want.</p>
+
+<p>It is already as if I had seen it&mdash;one big, heroic imagination at work
+at last like a sea upon our world, poetry grappling with the great
+cities, with their labour, with their creative might, full of their vast
+joys and sorrows, full of their tussle with the sea and with the powers
+of the air and with the iron in the earth!&mdash;the big, speechless cities
+that no one has spoken for yet, so splendid, and so eager, and so silent
+about their souls!</p>
+
+<p><a name="Page_512" id="Page_512"></a>It is true we are crude and young.</p>
+
+<p>Behold the Derricks like mighty Youths!</p>
+
+<p>In our glorious adolescence so sublime, so ugly, so believing, will no
+one sing a hymn to the Derricks?</p>
+
+<p>Where are the dear little Poets? Where are they hiding?</p>
+
+<p>Playing Indian perhaps, or making Parthenons out of blocks.</p>
+
+<p>Perhaps they might begin faintly and modestly at first.</p>
+
+<p>Some dear, hopeful, modest American poet might creep up from under them,
+out from under the great believing, dumb Derricks standing on tiptoe of
+faith against the sky, and write a book and call it &quot;Beliefs American
+Poets Would Like to Believe if They Could.&quot;</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_513" id="Page_513"></a>CHAPTER XII</h2>
+
+<h3>NEWS-BOOKS II</h3>
+
+
+<p>A nation's religion is its shrewdness about its ideals, its genius for
+stating its ideals or news about itself, in the terms of its everyday
+life.</p>
+
+<p>A nation's literature is its power of so stating its ideals that we will
+not need to be shrewd for them&mdash;its power of expressing its ideals in
+words, of tracing out ideals on white paper, so that ideals shall
+enthrall the people, so that ideals shall be contagious, shall breathe
+and be breathed into us, so that ideals shall be caught up in the voices
+of men and sung in the streets.</p>
+
+<p>Ideals, intangible, electric, implacable irresistible, all-enfolding
+ideals, shall hold and grip a continent the way a climate grips a
+continent, like sunshine around a helpless thing, in the hollow of its
+hand, and possess the hearts of the people.</p>
+
+<p>What our government needs now is a National band in Washington.</p>
+
+<p>America is a Tune.</p>
+
+<p>America is not a formula. America is not statistics, even graphic
+statistics. A great nation cannot be made, cannot be discovered, and
+then be laid coldly together like a census. America is a Tune. It must
+be sung together.</p>
+
+<p>The next thing statesmen are going to learn in this country is that from
+a practical point of view in making a great nation only our Tune in
+America and only our singing our Tune can save us. A great nation can be
+made out of the truth about us. The truth may be&mdash;must be
+probably,&mdash;plain. But the truth must sing.</p>
+
+<p><a name="Page_514" id="Page_514"></a>It will not be the government that first gets the truth that will govern
+us. The government that gets the truth big enough to sing first, and
+sings it, will be the government that will govern us. The political
+party in this country that will first be practical with the people, and
+that will first get what it wants, will be the political party that
+first takes Literature seriously. Our first great practical government
+is going to see how a great book, searching the heart of a nation,
+expressing and singing the men in it, governs a people. Being a
+President in a day like this, if it does not consist in being a poet,
+consists in being the kind of President who can be, at least, in
+partnership with a poet.</p>
+
+<p>It is not every President who can be his own David, who can rule with
+one hand and write psalms and chants for his people with the other.</p>
+
+<p>The call is out, the people have put in their order to the authors of
+America, to the boys in the colleges, and to the young women in the
+great schools&mdash;Our President wants a book.</p>
+
+<p>Before much time has passed, he is going to have one.</p>
+
+<p>Being a President in this country has never been expressed in a book.</p>
+
+<p>The President is going to have a book that expresses him to the people
+and that says what he is trying to do. He will live confidentially with
+the book. It shall be in his times of trial and loneliness like a great
+people coming to him softly. He shall feel with such a book, be it day
+or night, the nation by him, by his desk, by his bedside, by his
+silence, by his questioning, standing by, and lifting.</p>
+
+<p>In the book the people shall sing to the President. He shall be kept
+reminded that we are there. He shall feel daily what America is like.
+America shall be focussed into melody. We shall have a literature once
+more and the singers, as in Greece, as in all happy lands and in all
+great ages, shall go singing through the streets.</p>
+
+<p><a name="Page_515" id="Page_515"></a>There is no singing for a President now. All a President can do when he
+is inaugurated, when he begins now, is to kiss helplessly some singing
+four thousand years old in a Bible by another nation.</p>
+
+<p>When David sang to his people, he sang the news, the latest news, the
+news of what was happening to people about him from week to week.</p>
+
+<p>Why is no one singing 1913, our own American 1913?</p>
+
+<p>Why is no one stuttering out our Bible&mdash;one the President could have to
+refer to, our own Bible in our own tongue from morning to morning in the
+symbols that breathe to us out of the sounds in the street, out of the
+air, out of the fresh, bright American sky, and out of the new ground
+beneath our feet?</p>
+
+<hr />
+
+<p>It is easy for a President to pile up three columns a morning of news
+about himself to us, show each man his face in the morning, but what is
+there he can do with twenty thousand newspapers at his breakfast table,
+to pick out the real news about us? Who shall paint the portrait of a
+people?</p>
+
+<p>One could go about in the White House and study the portraits of the
+presidents, but where is the portrait of the people? The portrait of the
+people comes in little bits to the president like a puzzle picture. Each
+man brings in his little crooked piece, jig-sawed out from Iowa, South
+Dakota, Oklahoma or Aroostook County, Maine. This picture or vision of a
+nation, this wilderness of pieces, can be seen every day when one goes
+in, lying in heaps on the floor of the White House.</p>
+
+<p>A literature is the expression on the face of a nation. A literature is
+the eyes of a great people looking at one.</p>
+
+<p>It seems to be as we look, looking out of the past and faraway into the
+future.</p>
+
+<p>A newspaper can set a nation's focus for a morning, adjusting it one way
+or the other. A President can set the focus for four years. But only a
+book can set the focus for a nation's next <a name="Page_516" id="Page_516"></a>hundred years so that it can
+act intelligently and steadfastly on its main line from week to week and
+morning to morning. Only a book can make a vast, inspiring, steadfast,
+stage-setting for a nation. Only a book, strong, slow, reflective, alone
+with each man, and before all men, can set in vast still array the
+perspective, the vision of the people, can give that magnificent
+self-consciousness which alone makes a great nation, or a mighty man. At
+last humble, imperious, exalted, it shall see Itself, its vision of its
+daily life lying out before it, threading its way to God!</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_517" id="Page_517"></a>CHAPTER XIII</h2>
+
+<h3>NEWS-PAPERS</h3>
+
+
+<p>I went one day six months ago to the Mansion House and heard Lord Grey,
+and Lord Robert Cecil, and Mr. T.C. Taylor and others address the annual
+meeting of the Labour Copartnership Association.</p>
+
+<p>I found myself in the presence of a body of men who believe that
+Englishmen are capable of bigger and better things than many men believe
+they are capable of. They refuse to evade the issue of the coal strike
+and to agree with the socialists who have given up believing that
+English employers can be competent and who merely believe that we will
+have to rely on our governments now to be employers, and they refuse to
+agree with the syndicalists, who believe in human nature still less and
+have given up on employers and on governments both.</p>
+
+<p>I have retained three impressions as a result of the meeting.</p>
+
+<p>The first was that it was the most significant and impressive event
+since the coal strike, that it brought the whole industrial issue to a
+point and summed the coal strike up.</p>
+
+<p>The second impression was one of surprise that the hall was not full.</p>
+
+<p>The third impression came the next day when I looked through the papers
+for accounts of what had been said and of what it stood for.</p>
+
+<p>It was noted pleasantly and hurriedly as one of the day's events. It was
+just one more of those shadowy things that flicker on the big foolish,
+drifting, rolling attention of a world a second and are gone.</p>
+
+<p>People were given a few inches.</p>
+
+<p><a name="Page_518" id="Page_518"></a>I read in the papers that same day a quite long account of a discussion
+of nine bishops for five hours (meeting at the same time) on a matter of
+proper clothes for clergymen.</p>
+
+<p>I would have said of that meeting of the Labour Copartnership
+Association&mdash;that it was a meeting of a Society for Defence and
+Protection of Longer Possible Religion on the Earth&mdash;but the clergy out
+of all the invitations, did not seem very largely to have had time to be
+there.</p>
+
+<p>I wondered too a little about the papers, as I hunted through them.</p>
+
+<p>It set one to thinking if anything serious to the nation would have
+happened, if possibly during the coal strike the London papers had
+devoted as much attention to T.C. Taylor&mdash;a mutual interest
+employer&mdash;and to how he runs his business&mdash;as to Horatio Bottomley?</p>
+
+<p>Possibly too what Mr. Sandow prefers to have people drink is not so
+important&mdash;perhaps whole pages of it at a time&mdash;as Amos Mann and how he
+runs his shoe business without strikes, or as Joseph Bibby and how he
+makes oil cakes and loyal workmen together.</p>
+
+<p>I read the other day of a clergyman in New Jersey&mdash;who was organizing a
+league of all the left-handed men in the world. Everything is being
+organized, whether or no. Some one has financed him. There will be some
+one very soon now who will pay the bill for organizing the attention of
+a world and for deciding the fate of human nature. It would be worth
+while spending possibly one fortune on getting human nature to settle
+decisively and once for all whether it has any reason to believe in
+itself or not. Why have a world at all&mdash;one like this? Do we want it?
+Who wants it? What do we want instead? We will advertise and find out.
+We will spend millions of pounds and Dreadnoughts, even national
+beer-bills on it, if necessary, on making everybody know that mentally
+competent business men&mdash;mutual-interest employers, and mentally
+competent workmen&mdash;mutual-interest workmen, can <a name="Page_519" id="Page_519"></a>be produced by the
+human race. When everybody knows that this is true, nine out of ten
+Parliamentary questions would be settled, the Churches would again have
+a chance to be noticed, and education and even religion could be taken
+seriously. There would be some object in being a teacher perhaps once
+more and in making teaching again a great profession. There would be
+some object perhaps in even being an artist. The world would start off
+on a decent, self-respecting theory or vision about itself. Things could
+begin to be done in society once more, soundly, permanently, humanly and
+from the bottom up.</p>
+
+<p>We would go out on the streets again&mdash;rich and poor&mdash;and look in each
+other's faces. We would take up our morning papers without a sinking at
+the heart.</p>
+
+<p>And the men who have stopped believing in men and who merely believe in
+machines would be indicted before the bar of mankind. We would see them
+slowly filing back, one by one, to where they belong&mdash;on the back seats
+of the world.</p>
+
+<p>The newspapers in England and America seem to think that in their
+business of rolling the world along, what they find themselves
+confronted with just now is an economic problem.</p>
+
+<p>The problem that the newspapers are really confronted with, as a matter
+of fact, is one with which newspaper men big and little are more
+competent to deal than they would be with an expert problem in
+economics. The real problem that newspapers are confronted with every
+night, every morning, to-day, is a problem in human nature.</p>
+
+<p>Some people believe that human nature can be believed in, and others do
+not. The socialists, the syndicalists, the trades unionists, as a class,
+and the capitalists as a class, are acting as if they did not. A great
+many inventors, and a great many workmen, all the more bold and
+inventive workmen, and many capitalists and great organizers of facts
+and of men, are acting as if they believed in human nature.</p>
+
+<p><a name="Page_520" id="Page_520"></a>Which are right? Can a mutual-interest employer, can a mutual-interest
+worker, be produced by the human race? There are some of us who answer
+that this is a matter of fact, that this type of man can be produced, is
+already produced, and is about to be reproduced indefinitely.</p>
+
+<p>The moment we can convince trades unions and convince employers that
+this is true we will change the face of the earth.</p>
+
+<p>Why not change the face of the earth now?</p>
+
+<p>In this connection I respectfully submit three considerations:</p>
+
+<p>1st. If all employers of the world to-morrow morning knew what Lord Grey
+(as President of the Labour Copartnership Association) knows to-day
+about copartnership&mdash;the hard facts about the way copartnership works in
+calling out human nature&mdash;in nerving and organizing labour, every
+employer in the world to-morrow would begin to take an attitude toward
+labour which would result in making strikes and lockouts as
+impracticable, as incredible, as moony, as visionary forever as ideals
+of a world without strikes look now.</p>
+
+<p>2nd. If all the workmen of the world to-morrow morning knew what
+Frederick Taylor (the American engineer) knows about planning workmen's
+work so that they receive, for the same expenditure of strength, a third
+more wages every day, the whole attitude of labour in every nation and
+of the trades unions of the world&mdash;the attitude of doing as little work
+as possible, of labouring and studying and slaving away to discover ways
+of not being of any use to employers&mdash;would face about in a day.</p>
+
+<p>3rd. What Lord Grey knows about copartnership and the way it works is in
+the form of ascertainable, communicable, and demonstrable facts. What
+Frederick Taylor knows and what he has been doing with human beings and
+with steel and pig iron and with bricks and other real things is in the
+form of history that has been making for thirty years&mdash;and that can be
+looked up and proved.</p>
+
+<p><a name="Page_521" id="Page_521"></a>Why should not everybody who employs labour know what Lord Grey knows?</p>
+
+<p>And why should not all workmen know what a few thousand workmen who have
+been trained under Frederick Taylor to work under better conditions and
+with more wages, know?</p>
+
+<p>If I were an inspired millionaire the first thing I would do to-morrow
+would be to supply the funds and find the men who should take up what
+Lord Grey knows about employers, and what Frederick Taylor knows about
+workmen, and put it where all who live shall see it and know it. I would
+spend my fortune in proving to the world, in making everybody know and
+believe that the mutual-interest business man and the mutual-interest
+workman have been produced and can be produced and shall be produced by
+the human race.</p>
+
+<p>The problem of the fate of the world in its essential nature and in its
+spiritual elements and gifts&mdash;has come to be in this age of the press a
+huge advertising problem&mdash;a great adventure in human attention.</p>
+
+<p>The most characteristic and human and natural way, and the only profound
+and permanent way to handle the quarrel between Capital and Labour is by
+placing certain facts&mdash;certain rights-of-all-men-to-know, into the hands
+of some disinterested and powerful statesman of publicity&mdash;some great
+organizer of the attention of a world. He would have to be a practical
+passionate psychologist, a man gifted with a bird's-eye view of
+publics&mdash;a discoverer of geniuses and crowds, a natural diviner or
+reader of the hearts of men. He shall search out and employ twenty men
+to write as many books addressed to as many classes and types of
+employers and workers. He shall arrange pamphlets for every dooryard
+that cannot help being read.</p>
+
+<p>He shall reach trades unions by using the cinema, by having some master
+of human appeal take the fate of labour, study it out in pictures&mdash;and
+the truth shall be thrown night after night and day after day on a
+hundred thousand screens around <a name="Page_522" id="Page_522"></a>a world. He shall organize and employ
+wide publicity or rely on secret and careful means on different aspects
+of the issue according to the nature of the issue, human nature and
+common sense, and organize his campaign to reach every type of person,
+every temperament, and order of circumstance, each in its own way.</p>
+
+<p>What Lord Grey knows and what Frederick Taylor's workmen know shall be
+put where all who live shall see it where every employer, every workman,
+every workman's wife and every growing boy and girl that is passing by,
+as on some vast billboard above the world, shall see it&mdash;shall see and
+know and believe that employers that are worth believing in&mdash;and that
+workmen who can work and who are skilled and clever enough to love to
+work&mdash;can still be produced by the human race.</p>
+
+<p>If I were a newspaper man I would start what might be called Pull
+Together Clubs in every community, men in all walks of life, little
+groups of crowdmen or men in the community who could not bear not to see
+a town do team work.</p>
+
+<p>I would use these Pull Together Clubs in every community as means of
+gathering and distributing news&mdash;as local committees on the national
+campaign of touching the imagination of labour and touching the
+imagination of capital.</p>
+
+<p>&quot;<i>Without Vision the People perish</i>.&quot;</p>
+
+<p>I would begin with spending five million dollars on a vision for the
+people.</p>
+
+<p>What would I do with a five-million-dollar fund for touching the
+imagination of labour and touching the imagination of capital?</p>
+
+<p>First: preliminary announcement in all papers and in all public ways,
+asking names and addresses of workmen who have already proved and
+established their belief in copartnership.</p>
+
+<p>Names and addresses of employers in the same way.</p>
+
+<p>Second: names and addresses of workmen who would believe in it if they
+could; who believe in the principle theoretically and <a name="Page_523" id="Page_523"></a>would be
+interested in seeing how it could be practically and technically
+proved.</p>
+
+<p>Names and addresses of employers in the same way.</p>
+
+<p>Third: selection of one firm in each industry, the best and most
+strategically placed to carry it out in that industry, and placing the
+facts before them.</p>
+
+<p>Selection of the leading workmen out of all the workmen in the nation
+employed in that industry, who would be willing to work with such a
+firm.</p>
+
+<p>Fourth: a selection of travelling secretaries to visit trades unions and
+get provisional permission and toleration for these workmen so that they
+can take copartnership places under such a firm with the consent of
+their fellows and he set one side for experimental purposes, under the
+protection of the trades union rules.</p>
+
+<p>Fifth: I would find the most promising trades-union branch in each
+industry and I would try to get this branch to take it up with the other
+branches until all trades unions were brought to admit copartnership
+members on special terms.</p>
+
+<p>Sixth: after getting copartnership tolerated for certain workmen
+employed in certain firms I would try to make copartnership a
+trades-union movement.</p>
+
+<p>I would then let the trades unions educate the employers.</p>
+
+<p>Seventh: I would prepare a list of apparent exceptions to copartnership
+as a working principle. I would investigate and try to see why they were
+exceptions and why copartnership would not work, and I would find and
+set inventors at work, and find in what way the spirit that is back of
+copartnership could be applied.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_524" id="Page_524"></a>CHAPTER XIV</h2>
+
+<h3>NEWS-MACHINES</h3>
+
+
+<p>We want to be good and the one thing we need to do is to tell each
+other. Then we will be good. Our conveniences for being good in crowds
+are not finished yet.</p>
+
+<p>We have invented machines for crowds to see one another with and to use
+in getting about in the dark. One engine whirls round and round all
+night so that half a million people can be going about anywhere after
+sunset without running into each other.</p>
+
+<p>Crowds have vast machines for being somewhere else&mdash;run in somewhat the
+same way all from one unpretentious building they put up called a Power
+House.</p>
+
+<p>A great many of our machines for allowing crowds of people to move their
+bodies around with have been attended to, but our Intelligence-Machine,
+our machine for knowing what other people really think, and what they
+are like in their hearts so that we can know enough to be good to them,
+and have brains enough to get them to be good to us, is not finished and
+set up yet.</p>
+
+<p>The industrial problem instead of being primarily an economic problem is
+a news problem.</p>
+
+<p>If a President were to appoint a Secretary of Labour and were to give
+him as one of his conveniences, a news engineer&mdash;an expert at attracting
+and holding the attention of labour unions and driving through news to
+them about themselves that they do not know yet, who would be
+practically at the head of the department in two years? The Secretary or
+the Secretary's news engineer? News is all there is to such a
+department, finding out what it is and distributing it. Any <a name="Page_525" id="Page_525"></a>one can
+think of scores of labour-union fallacies, news they do not know about
+themselves that they will want to know at once when their attention is
+called to it.</p>
+
+<p>If nine members of the President's Cabinet were national news agents,
+experts in nationalizing news, one member could do with his subordinates
+all the other things that Cabinet members do.</p>
+
+<p>The real problem before each Cabinet member is a problem of news. If the
+Secretary of Commerce, for instance, could get people to know certain
+things, he would not need to do at all most of the things that he is
+doing now. Neither would the Attorney General.</p>
+
+<p>If everything in a Cabinet position turns on getting people to know
+things, why not get them to know them? Why not take that job instead?
+Why not take the job of throwing one's self out of a job? Every powerful
+man has done it&mdash;thrown himself out of what he was doing, by making up
+something bigger to do from the beginning of the world.</p>
+
+<p>In every business it is the man who can recognize, focus, organize, and
+apply news, and who can get news through to people, who soon becomes the
+head of the business.</p>
+
+<p>The man who can get news through to directors and to employees and make
+them see themselves and see one another and the facts as they are, soon
+gets to be Head of the factory.</p>
+
+<p>The man who can get news through to the public, the salesman of news to
+people about what they want to buy and about how they are to spend their
+money&mdash;very personal, intimate news to every man&mdash;soon rises to be Head
+of the Head of the factory and of the entire business.</p>
+
+<p>It will probably be the same in a cabinet or in a government. If the
+Secretary of the Department of Commerce has a news engineer as a
+subordinate in his department and begins to study and observe how to do
+his work best, how to solve his problem in the nation, we will soon see
+the head of the department, if he <a name="Page_526" id="Page_526"></a>really is the head of the department,
+quietly taking over his news engineer's job and letting his news
+engineer have his.</p>
+
+<p>It is a news engineering job, being a Secretary of Commerce.</p>
+
+<p>Every member of the Cabinet has a news engineering job.</p>
+
+<p>And the fact seems to be that the moment the news is attended to in each
+member's department&mdash;applied news, special and private news, turned on
+and set to work where it is called for&mdash;most members of cabinets,
+secretaries of making people do things, and for that matter, the
+Presidents of making people do things will be thrown out of employment.
+The Secretaries of What People Think, and the President of What People
+Think&mdash;the engineers of the news in this nation&mdash;will be the men who
+govern it.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_527" id="Page_527"></a>CHAPTER XV</h2>
+
+<h3>NEWS-CROWDS</h3>
+
+
+<p>I have tried to express in the last chapter, some kind of tentative
+working vision or hope of what authors and of what newspaper men can do
+in governing a country.</p>
+
+<p>This chapter is for anybody, any plain human being.</p>
+
+<p>Governments all over the world to-day are groping to find out what plain
+human beings are like.</p>
+
+<p>It does not matter very long what other things a government gets wrong,
+if it gets the people right.</p>
+
+<p>This suggests something that each of us can do.</p>
+
+<p>I was calling on &mdash;&mdash;, Treasurer of &mdash;&mdash;, in his new bank, not long
+ago&mdash;a hushed, reverent place with a dome up over it and no windows on
+this wicked world&mdash;a kind of heavenly minded way of being lighted from
+above. It seemed to be a kind of Church for Money.</p>
+
+<p>&quot;This is new,&quot; I said, &quot;since I've been away. Who built it?&quot;</p>
+
+<p>&mdash;&mdash; mentioned the name of Non-Gregarious as if I had never heard of
+him.</p>
+
+<p>I said nothing. And he began to tell me how Non built the bank. He said
+he had wanted Non from the first, but that the directors had been set
+against it.</p>
+
+<p>And the more he told the directors about Non, he said, the more set they
+were. They kept offering a good many rather vague objections, and for a
+long time he could not really make them out.</p>
+
+<p>Finally he got it. All the objections boiled down to one.</p>
+
+<p><a name="Page_528" id="Page_528"></a>Non was too good to be true. If there was a man like Non in this world,
+they said, they would have heard about it before.</p>
+
+<hr />
+
+<p>When I was telling ex-Mayor &mdash;&mdash;, in &mdash;&mdash;, about Non, the first time, he
+interrupted me and asked me if I would mind his ringing for his
+stenographer. He was a trustee and responsible, either directly or
+indirectly, for hundreds of buildings, and he wanted the news in
+writing.</p>
+
+<p>Of course there must be something the matter with it, he said, but he
+wanted it to be true, if it could, and as the bare chance of its being
+true would be very important to him, he was going to have it looked up.</p>
+
+<p>Now ex-Mayor &mdash;&mdash; is precisely the kind of man (as half the world knows)
+who, if he had been a contractor, instead of what he had happened to be,
+would have been precisely the kind of contractor Non is. He has the same
+difficult, heroic blend of shrewd faiths in him, of high motives and
+getting what he wants.</p>
+
+<p>But the moment ex-Mayor &mdash;&mdash; found these same motives put up to be
+believed in at one remove, and in somebody else, he thought they were
+too good to be true.</p>
+
+<p>I have found myself constantly confronted in the last few years of
+observation with a very singular and interesting fact about business
+men.</p>
+
+<p>Nine business men out of ten I know, who have high motives, (in a rather
+bluff simple way, without particularly thinking about it, one way or the
+other) seem to feel a little superior to other people. They begin, as a
+rule, apparently, by feeling a little superior to themselves, by trying
+to keep from seeing how high their motives are, and when, in the stern
+scuffle of life, they are unable any longer to keep from suspecting how
+high their motives are themselves, they fall back on trying to keep
+other people from suspecting it.</p>
+
+<p>In &mdash;&mdash;'s factory in &mdash;&mdash;, the workers in brass, a few <a name="Page_529" id="Page_529"></a>years ago, could
+not be kept alive more than two years because they breathed brass
+filings. When &mdash;&mdash; installed, at great expense, suction machines to
+place beside the men to keep them from breathing brass, some one said,
+&quot;Well surely you will admit this time, that this is philanthropy?&quot;</p>
+
+<p>&quot;Not at all.&quot;</p>
+
+<p>The saving in brass air alone, gathered up from in front of the men's
+mouths, paid for the machines. What is more he said that after he had
+gone to the expense of educating some fine workmen, if a mere little
+sucking machine like that could make the best workmen he had, work for
+him twenty years instead of two years, it was poor economy to let them
+die.</p>
+
+<p>Nearly all of the really creative business men make it a point, until
+they get a bit intimate with people, to talk in this tone about
+business. One can talk with them for hours, for days at a time, about
+their business&mdash;some of them, without being able a single time to corner
+them into being decent or into admitting that they care about anybody.</p>
+
+<p>Now I will not yield an inch to &mdash;&mdash; or to anybody else in my desire to
+displace and crowd out altruism in our modern life. I believe that
+altruism is a feeble and discouraged thing from a religious point of
+view. I have believed that the big, difficult and glorious thing in
+religion is mutualism, a spiritual genius for finding identities, for
+putting people's interests together-you-and-I-ness, and we-ness, letting
+people crowd in and help themselves.</p>
+
+<p>And why not believe this and drop it? Why should nearly every business
+man one meets to-day, try to keep up this desperate show, of avoiding
+the appearance of good, of not wanting to seem mixed up in any way with
+goodness&mdash;either his own or other people's?</p>
+
+<p>In the present desperate crisis of the world, when all our governments
+everywhere are groping to find out what business men are really like and
+what they propose to be like, if a man is <a name="Page_530" id="Page_530"></a>good (far more than if he is
+bad) everybody has a right to know it. The President has a right to know
+it. The party leaders have a right to know it.</p>
+
+<p>It is a big businesslike thing for a man to make goodness pay, but what
+is the man's real, deep, happy, creative, achieving motive in making
+goodness pay? What is it in the man that fills him with this fierce
+desire, this almost business-fanaticism for making goodness pay?</p>
+
+<p>It is a big daily grim love of human nature in him, his love of being in
+a human world, his passion for human economy, for world efficiency and
+world-self-respect. This is what it is in him that makes him force
+goodness to pay.</p>
+
+<p>The business men of the bigger type who let themselves talk in this tone
+to-day, do not mean it, they are letting themselves be insensibly drawn
+into the tone of the men around them.</p>
+
+<p>We have gone skulking about with our virtues so long, saying that we
+have none, that we have believed it. We all know men finer than we are
+who say they have none. So we have not, probably.</p>
+
+<p>And so it goes on. I grow more and more tired every year of going about
+the business world, at boards of trade and at clubs and at dinners, and
+finding all this otherwise plain and manly world, all dotted over
+everywhere with all these simple, good, self-deceived blundering prigs
+of evil, putting on airs before everybody day and night, of being worse
+than they are!</p>
+
+<p>It is not exactly a lie. It is a Humdrum. People do not deliberately lie
+about human nature. They merely say pianola-minded things.</p>
+
+<p>One goes down any business street, Oxford Street, Bond Street, or
+Broadway. One hears the same great ragtime tune of business, dinging
+like a kind of street piano, through men's minds, &quot;Sh-sh-sh-sh-Oh,
+SH-SH! Oh, do not let anybody know I'm being good!&quot;</p>
+
+
+<p><a name="Page_531" id="Page_531"></a><b>II</b></p>
+
+<p>I am not going to try any longer to worm out of my virtues or to keep up
+an appearance of having as low motives as other people are trying to
+make me believe they have.</p>
+
+<p>They have lied long enough.</p>
+
+<p>I have lied long enough.</p>
+
+<p>My motives are really rather high and I am going to admit it.</p>
+
+<p>And the higher they are (when I have hustled about and got the necessary
+brains to go with them) the better they have worked.</p>
+
+<p>Nine times out of ten when they have not worked, it has been my fault.</p>
+
+<p>Sometimes it is John Doe's fault.</p>
+
+<p>I am going to speak to John Doe about it. I am going to tell him what I
+am driving at. I have turned over a new leaf. In the crisis of a great
+nation and as an act of last desperate patriotism, I am going to give up
+looking modest.</p>
+
+<p>For a long time now I have wanted to dare to come out and stand up
+before this Modesty Bug-a-boo and have it out with it and say what I
+think of it, as one of the great, still, sinister threats against our
+having or getting a real national life in America.</p>
+
+<p>I knew a boy once who grew so fast that his mother always kept him
+wearing shoes three sizes too large, and big, hopeful-looking coats and
+trousers. Except for a few moments a year he never caught up. Nobody
+ever saw that boy and his long shoes when he was not butting bravely
+about, stubbing his toes on the world and turning up his sleeves.</p>
+
+<p>It was a great relief to him and everybody, finally, when he grew up.</p>
+
+<p>I am going to let myself go around, for a while now, at least until our
+present national crisis is over in business and in politics, like that
+boy.</p>
+
+<p>There are millions of other men in this country who want <a name="Page_532" id="Page_532"></a>to be like
+that boy. Nations may smile at us if they want to. We will smile
+too&mdash;rather stiffly and soberly, but for better or worse we propose from
+to-day on, to let people see what we are trying to be daily, grimly,
+right along side of what we are!</p>
+
+<p>I have come to the conclusion that the only way, for me, at least, to
+keep modest and kind, is to have my ideals all on. When one is going
+around in sight of everybody with one's moral sleeves rolled up, and
+one's great wistful, broad trousers that do not look as if they would
+ever get filled out, it is awkward to find fault with other people for
+not filling out their moral clothes. It may be a severe measure to take
+with one's self hut the surest way to be kind is to live an exposed
+life.</p>
+
+<p>I propose to live the next few years in a glass house. There are
+millions of other men who want to. We want to see if we cannot at last
+live confidentially with a world, live na&iuml;vely and simply with a world
+like boys and like great men and like dogs!</p>
+
+<p>What I have written, I have written. I propose to run the risk of being
+good. When driven to it, I will run the risk of saying I am good.</p>
+
+<p>My motives are fairly high. See! here is my scale of one hundred! I had
+rather stand forty-five on my scale than ninety-eight on yours!</p>
+
+<p>If there is any discrepancy between my vision and my action, I am not
+going to be bullied out of my life and out of living my life the way I
+want to, by the way I look. Though it mock me, I will not haul down my
+flag. I will haul up my life!</p>
+
+<p>Here it is right here in this paragraph, in black and white. I take it
+up and look at it, I read it once more and lay it down.</p>
+
+<p>What I have written, I have written.</p>
+
+
+<p><b>III</b></p>
+
+<p>People do not seem to agree in the present crisis of our American
+industrial and national life, about the necessity of getting at <a name="Page_533" id="Page_533"></a>the
+facts and at the real news in this country about how good we are.</p>
+
+<p>Last November in the national election, four and a half million men
+(Republicans) said to Theodore Roosevelt, &quot;Theodore! do not be good so
+loud!&quot;</p>
+
+<p>Four and a half million other men, also Republicans, told him not to
+mind what anybody said, but to keep right on being good as loud as he
+liked, for as long as it seemed necessary.</p>
+
+<p>They wanted to be sure our goodness in America such as we had, was being
+loud enough to be heard, believed in, and acted on in public.</p>
+
+<p>The other set of men, last November (who were really very good too, of
+course), were more sedate and liked to see goodness modulated more. They
+stood out for what might be called a kind of moral elegance.</p>
+
+<p>The governing difference between the Roosevelt type and the Taft type in
+America has not been a mere difference of temperament but a difference
+in news-sense, in a sense of crisis in the nation.</p>
+
+<p>Thousands of men of all parties, with the nicest, easiest stand-pat Taft
+temperaments in the world, with soft, low voices and with the most
+beautiful moral manners, have let themselves join in a national attempt
+to shock this nation into seeing how good it is. A great temporary
+crisis can only be met by a great temporary loudness.</p>
+
+<p>This is what has been happening in America during the last six months.
+At last, all men in all parties are engaged in trying to find out: Is it
+true or not true that we want to be good?</p>
+
+<p>We are trying to get the news through. It may not be very becoming to us
+and we know as well as any one, that loudness, except when morally deaf
+people drive us to it is in bad taste. We are looking forward, every one
+of us, to being as elegant as any one is, and the very first minute we
+get the morally deaf people out of office where we will not have to go
+about shouting <a name="Page_534" id="Page_534"></a>out at them we will tone down in our goodness. We will
+modulate beautifully!</p>
+
+
+<p><b>IV</b></p>
+
+<p>There are three other bug-a-boos, besides the Modesty Bug-a-boo that
+America will have to face and drive out of the way before it can be
+truly said to have a national character or to have grown up and found
+itself. There is the Goody-good Bug-a-boo, the Consistency Bug-a-boo,
+and the Bug-a-boo that Thomas Jefferson if he were living now, would
+never never ride in a carriage.</p>
+
+<p>Each of these bug-a-boos in the general mistiness and muddle-headiness
+of the time can be seen going about, saying, &quot;Boo! Boo!&quot; to this
+democracy from day to day and year to year, keeping it scared into not
+getting what it wants.</p>
+
+<p>There is not one of them that will not evaporate in ten minutes the
+first morning we get some real news through in this country about
+ourselves and about what we are like.</p>
+
+<p>What is the real news about us, for instance, as regards being
+goody-good?</p>
+
+<p>I can only begin with the news for one.</p>
+
+<p>For years, I have held myself back from taking a plain or possibly loud
+stand for goodness as a shrewd, worldly-wise program for American
+business and public life, because I was afraid of people, and afraid
+people would think I was trying to improve them.</p>
+
+<p>What was worse, I was afraid of myself too. I was afraid I really would.</p>
+
+<p>I am afraid now, or rather I would be, if I had not drilled through to
+the news about myself and about other people and about human nature that
+I am putting into this chapter.</p>
+
+<hr />
+
+<p>I have written five hundred pages in this book on an awkward and
+dangerous subject like the Golden Rule, and <a name="Page_535" id="Page_535"></a>I appeal to the reader&mdash;I
+ask him humbly, hopefully, gratefully if he can honestly say (except for
+a minute here and there when I have been tired and slipped up), if he
+has really felt improved or felt that I was trying to improve him in
+this book.</p>
+
+<p>On your honour, Gentle Reader&mdash;you who have been with me five hundred
+pages!</p>
+
+<p>You say &quot;Yes&quot;?</p>
+
+<p>Then I appeal to your sense of fairness. If you truly feel I have been
+trying to improve you in this book, turn this leaf down here and stop.
+It is only fair to me. Close the book with your improved and being
+improved feeling and never open it again until it passes over. You have
+no right to go on page after page calling me names, as it were, right in
+the middle of my own book in this way behind my back, you!&mdash;hundreds and
+thousands of miles away from me, by your own lamp, by your own
+window&mdash;you come to me here between these two helpless pasteboard covers
+where I cannot get out at you, where I cannot answer back, and you say
+that I am trying to improve you!</p>
+
+<p>Ah, Gentle Reader, forgive me! God forgive me! Believe me, I never
+meant, not if it could possibly be helped, to improve you! If you insist
+on it and keep saying that I have been improving you, all I can say is
+that I was merely looking as if I were improving you. <i>You</i> did it. I
+did not. God help me if I am trying to improve you! I am trying to find
+out in this book who I am. If, incidentally, while I am quietly working
+away on this for five hundred pages, you find out who you are yourself,
+and then drop into a gentle glowing improved feeling all by yourself, do
+not mix me up in it. I deny that I have tried to improve you or anybody.
+I have written this book to get my own way, to express my America. I
+have written it to say &quot;i,&quot; to say &quot;I,&quot; to say (the first minute you let
+me), &quot;you and I,&quot; to say we, WE about America&mdash;to drive the news through
+to a President of what America is like.</p>
+
+<p><a name="Page_536" id="Page_536"></a>I am not improving you. I am telling you what may or may not be news
+about you.</p>
+
+<p>Take it or leave it.</p>
+
+
+<p><b>V</b></p>
+
+<p>I want to be good.</p>
+
+<p>I do not feel superior to other men.</p>
+
+<p>And I do not propose, if there is anything I can do about it, to be
+compelled to feel superior.</p>
+
+<p>I believe we all want to be good.</p>
+
+<p>The one thing I want in this world is to prove it. I want my own way.</p>
+
+<p>I am not going to slump into being a beautiful character. I have written
+this book to get my own way.</p>
+
+<p>I have said I will not be mixed up in the fate of people who do not know
+where they are going, who have not decided what they are like, who do
+not know who they are. What do the people want? Some people tell me they
+want nothing. They tell me it would only make things worse and stir
+things up for me to want to be good.</p>
+
+<p>Or perhaps they think it is beautiful to lower the price of oil. They
+want oil at seven cents a gallon.</p>
+
+<p>Do they? Do you? Do I?</p>
+
+<p>I say no. Let oil wait. I want to raise the price of men and to put a
+market value on human life. I find as I look about me that there are two
+classes of statesmen offering to be helpful in making life worth living
+in America.</p>
+
+<p>There are the statesmen who think we are going to be good and who
+believe in a program which trusts and exalts the people and the leaders
+of the people.</p>
+
+<p>There are the statesmen who seem to believe that American human nature
+does not amount to enough to be good. They are planning a program on the
+principle that the best that can be done with human nature in America in
+business and public life is to have it expurgated.</p>
+
+<p><a name="Page_537" id="Page_537"></a>Which class of statesmen do we want?</p>
+
+<p>In some of our state prisons men who are not considered fit to reproduce
+themselves are sterilized. The question that is now up before this
+country is, Do we or do we not want American business sterilized? Are we
+or are we not going to put a national penalty on all initiative in all
+business men because some men abuse it?</p>
+
+<p>There is but one thing that can save us, namely, proving to one another
+and to our public men, that we are good, that we are going to be good
+and that we know how. We face the issue to-day. Two definite programs
+are before the country.</p>
+
+<p>Those who have put their faith in being afraid of one another as a
+national policy have devised several By-laws for an Expurgated America.</p>
+
+<p>They say, eliminate the right of a man to do wrong. Deny him the right
+of moral experiment because some of his experiments do not work. We say
+let him try. We can look out for ourselves or we will have bigger men
+than he is, to look out for us.</p>
+
+<p>They say, eliminate the right of a man to be an owner, because nobody
+has the courage to believe that a man can express his best self in
+property. We say that property may express a man's religion, and that
+the way a man has of being rich or of being poor may be an art-form.</p>
+
+<p>Most men can express themselves better in property than in anything
+else.</p>
+
+<p>They say, eliminate all monopoly indiscriminately and the occasional
+logical efficiency of monopoly because it has not worked well for the
+people the first few times and because we have not learned how to handle
+it. We say learn how to handle it.</p>
+
+<p>They say eliminate the middleman. They say that the one strategic man in
+every industry who can represent everybody if he wants to, who can be a
+great man and who can make a great industry serve everybody, must be
+eliminated because nobody believes America can produce a middleman. We
+say <a name="Page_538" id="Page_538"></a>instead of weakly and helplessly giving up a great spiritual and
+morally-engineering institution like the middleman because the average
+middleman does not know his job, we say: Exalt the middleman raise him
+to the n<sup>th</sup> power, make him&mdash;well&mdash;do you remember, Gentle Reader, the
+walking beams on the old sidewheel steamers? We say do not eliminate
+him&mdash;lift him up&mdash;make him what he naturally is and is in position to
+be&mdash;the walking beam of Business!</p>
+
+<p>If the average middleman does not know how to be a real middleman we
+will make one who does.</p>
+
+<p>And all the other eliminations that we have watched people being scared
+into, one by one, we will turn into exaltations&mdash;each in its own kind
+and place. There is not one of our fears that is not the suggestion, the
+mighty outline, the inspiration for the world's next new size and new
+kind of American man. We say place the position before the man&mdash;with its
+fears, with its songs, with its challenge. We say, tell him what we
+expect of him and demand of him. Put him in a high place on a platform
+before the world! There with the truth about him written on his forehead
+in the sight of all the people, call him by name, glorify him or behead
+him! We are men and we are Americans. We will stand up to each of our
+dangers one by one. Each and every danger of them is a romance, a
+sublime adventure, a nation-maker. Our threats, our very by-words and
+despairs, we will take up, and, in the sight of the world, forge them
+into shrewd faiths and into mighty men!</p>
+
+<p>This is my news or vision. I say that this is where we are going in
+America. I compel no man to follow my news but I will pursue him with my
+news until he gives me his!</p>
+
+<hr />
+
+<p>This news, I am telling, Gentle Reader, is perhaps news about you.</p>
+
+<p>If it is not true news, say so. Say what is. We all have a right to
+know. The one compulsion of modern life is our right <a name="Page_539" id="Page_539"></a>to know, our right
+to compel people who live on the same continent or who live in the same
+country with us, to open up their hearts, to furnish us with their share
+of the materials for a mutual understanding, or for a definite mutual
+misunderstanding, on which to live.</p>
+
+<p>It is the one compulsion of which we will be guilty. All liberty is in
+it. These people who have to live with us and that we have to live with,
+these people who breathe the same moral air with us, drink the same
+water with us, these people who have their moral dumps, who throw away
+their moral garbage with us&mdash;these people who will not help provide some
+daily, mutual understanding for these common decencies for our souls to
+live together these people we defy and challenge! We will compel them to
+reveal themselves. We will drive them away, or we will drive them into
+driving us away, if they will not yield to us what is in their
+hearts&mdash;Mars, hell, anywhere we go, it matters not to us where we go,
+except that we cannot and we will not live with men about us who thrust
+down their true feelings and their real desires into a kind of manhole
+under them, and sit on the lid and smile. Some seem to have manholes and
+some have safes or spiritual banks, and there are others who have
+convenient, dim, beautiful clouds in the sky to hide their feelings in.
+But whatever their real feelings are, and wherever they keep them, they
+belong to us.</p>
+
+<p>We insist on having or on making mutual arrangements to have, if we live
+in crowds, some kind of spiritual rapid transit system for getting our
+minds through to one another. We demand a system for having the streets
+of our souls decently lighted, some provision for moral sewers, for air
+or atmosphere&mdash;and all the common conveniences for having decent and
+self-respecting souls in crowds&mdash;all the intelligence-machines, the
+love-machines, the hope-machines, and the believing-machines that the
+crowds must have for living decently, for living with beauty, living
+with considerateness and respect in this awful daily sublime presence of
+one another's lives!</p>
+
+<p><a name="Page_540" id="Page_540"></a>We shall still have our splendid isolations when we need them, some of
+us, and our little solitudes of meanness, but the main common fund of
+motives for living together, for growing up into a world together, the
+desires, motives, and intentions in men's hearts, their desires toward
+us and ours toward them, we are going to know and compel to be made
+known. We will fight men to the death to know them.</p>
+
+<p>Have we not fought, you and I, Gentle Reader, all of us, each man of us,
+all our years, all our days, to drive through to some sort of mutual
+understanding with our own selves? Now we will fight through to some
+mutual understanding with one another and with the world.</p>
+
+<p>We will knock on every door, make a house to house canvass of the souls
+of the world, pursue every man, sing under his windows. We will
+undergird his consciousness and his dreams. We will make the birds sing
+to him in the morning, &quot;<i>Where are you going</i>?&quot; We will put up a sign at
+the foot of his bed for his eyes to fall on when he awakes, &quot;<i>Where are
+you going</i>?&quot;</p>
+
+<p>Whatever it is that works best, if we blow it out of you with dynamite
+or love or fear or draw it out of you with some mighty singing going
+past&mdash;ah, brother, we will have it out of you! You shall be our brother!
+We will be your brother though we die!</p>
+
+<p>We will live together or we will die together.</p>
+
+<p>What do you really want? What do you really like? <i>Who are you</i>?</p>
+
+<p>We may pile together all our funny, fearful, little Dreadnoughts, our
+stodgy dead lumps of men called armies, and what are they? And what do
+they amount to and what can they do, as compared with truth, the real
+news about what people want in this world, and about where we are going?</p>
+
+<p>I say&mdash;they shall be as nothing as a rending force, as a glory to tear
+down and rebuild a world, as compared with the truth, with the news
+about us, that shall come out at last (God hasten the day!) from the
+open&mdash;the pried-open hearts of men! <a name="Page_541" id="Page_541"></a>And I have seen that men shall go
+forth with shouts in that day and with glad and solemn silence, to build
+a world!</p>
+
+<hr />
+
+<p>I wonder if I have faced down the Goody-good Bug-a-boo.</p>
+
+<p>I speak for five million men.</p>
+
+<p>We have got this book written between us (under the name of one of us),
+because we want our own way. We are not improving people. We are not
+even trying to improve ourselves. Many of us started in on it once and
+the first improvement we thought of was not to try any more.</p>
+
+<p>It is a great deal harder to try to live. Few people want us to&mdash;most
+people get in the way. And when people get in the way we lay about us a
+little&mdash;We hit them. We have written this book, because we want to hit a
+great many people at once. We find them everywhere about us, in monster
+cities, huge thoughtless anthills of them, and they will not let us live
+a larger and a richer life. We say to them, We resent your houses your
+shoes, your voices, your fears, your motives, your wills, the diseases
+you make us walk past every day, the rows of things you seem to think
+will do, and that you think we must get used to, and we do not propose,
+if we can help it, to get used to what you think will do for Churches;
+nor to what you think will do for a government or to the little lonely,
+scattered, toyschool-houses, that when you come into the world, fresh
+and strange and happy you all proceed solemnly to coop your souls in.
+Nor do we want to get used to your hem-and-haw parliaments and your
+funny little perfumed prophets&mdash;your prophets lying down or propped up
+with pillows or your poets wringing their hands. Nor will we be put off
+with all your gracefully feeble, watery, lovely little pastel religions
+for this grim and mighty modern world. We are American men. We do not
+propose to be driven out to sea, to stand face to face every day with
+what is true and full of beauty and magic, or to have skies and
+<a name="Page_542" id="Page_542"></a>mountains and stars palmed off on us as companions instead of men!</p>
+
+<p>This is what five million men are trying to express in writing this
+book. If people deny that I have the right to give the news about
+America for five million men; if they say that this is not true about
+American human nature, that this is not the news, then I will say, <i>I am
+the news</i>! I am this sort of an American! God helping me, I say it!
+&quot;Look at <i>me</i>!&quot; I am this sort of man of whom I am writing! If I am not
+this sort of man this afternoon, I will be in the morning! Though I go
+down as a hiss and as laughter and as a by-word and a mocking to the end
+of my days&mdash;<i>I</i> am this sort of man! I say, &quot;Look at <i>me</i>!&quot;</p>
+
+<p>If you will not believe me&mdash;that this is an American, if you say that I
+cannot prove that there are five million of men like this in America,
+then I will still say, &quot;Here is <i>one</i>! What will you do with ME?&quot; Though
+I die in laughter, all my desires and all my professions in a tumult
+about my soul, I say it to this nation, &quot;Your laws, your programs, your
+philosophies, your I wills, and I won'ts, I say, shall reckon with <i>me</i>!
+Your presidents and your legislatures shall reckon with Me!&quot;</p>
+
+<p>Here I am. The man is here. He is in this book!</p>
+
+<p>I will break through to the five million men. I will make the five
+million men look at me until they recognize themselves. If no one else
+will attend to it for me, and if there shall be no other way, I will
+have a brass band go through the streets of New York and of a thousand
+cities, with banners and floats and great hymns to the people, and they
+shall go up and down the streets of the people with signs saying, &quot;Have
+you read Crowds?&quot; I will have the Boston Symphony Orchestra tour the
+country singing&mdash;singing from kettledrums to violins to a thousand
+silent audiences, &quot;<i>Have yon read 'CROWDS'</i>?&quot;</p>
+
+<p>I live in a nation in which we are butting through into our sense of our
+national character, working our way up into a huge mutual working
+understanding. In our beautiful, vague, <a name="Page_543" id="Page_543"></a>patriotic, muddleheadedness
+about what we want and whether we really want to be good, and about what
+being good is like and I say, for one, half-laughing, half-praying, God
+helping me&mdash;<i>Look at</i> <b>ME</b>!</p>
+
+
+<p><b>VI</b></p>
+
+<p>I was much interested some time ago when I had not been long landed in
+England, and was still trying in the hopeful American way to understand
+it&mdash;to see the various attitudes of Englishmen toward the discussions
+which were going on at that time in the <i>Spectator</i> and elsewhere, of
+Mr. Cadbury's inconsistency; and while I had no reason, as an American,
+fresh-landed from New York, to be interested in Mr. Cadbury himself, I
+found that his inconsistency interested me very much. It insisted on
+coming back into my mind, in spite of what I would have thought, as a
+strangely important subject&mdash;not merely as regards Mr. Cadbury, which
+might or might not be important, but as regards England and as regards
+America, as regards the way a modern man struggling day by day with a
+huge, heavy machine civilization like ours, can still manage to be a
+live, useful, and possibly even a human, being in it.</p>
+
+<p>There are two astonishing facts that stand face to face with all of us
+to-day, who are labouring with civilization.</p>
+
+<p>The first fact is that almost without exception all the men in it who
+mean the most in it to us and to other people for good or for evil&mdash;who
+stir us deeply and do things&mdash;all fall into the inconsistent class.</p>
+
+<p>The second fact is that this is a very small, select distinguished, and
+astonishingly capable class.</p>
+
+<p>A man who is in a grim, serious business like being good, must expect to
+give up many of his little self-indulgences in the way of looking good.
+Looking inconsistent, possibly even inconsistency itself, may be
+sometimes, temporarily, a man's most important public service to his
+time.</p>
+
+<p><a name="Page_544" id="Page_544"></a>One needs but a little glance at history, or even at one's own personal
+history. It is by being inconsistent that people grow, and without
+meaning to, give other people materials for growing. For the particular
+purpose of making the best things grow, of pointing up truths, of giving
+definite edges to right and wrong, an inconsistent man&mdash;a man who is
+trying to pry himself out a little at a time from an impossible
+situation in an impossible world, is likely to do the world more good
+than a very large crowd of angels who have made up their minds that they
+are going to be consistent and going to keep up a consistent look in
+this same world&mdash;whatever happens to it.</p>
+
+<hr />
+
+<p>If one is marking people on consistency, and if one takes a scale of 100
+as perfect, perhaps one should not always insist on 98. One does not
+always insist on 98 for one's self. And when one does and does not get
+it, one feels forgiving sometimes.</p>
+
+<p>In dealing with public men and with other people that we know less than
+we know ourselves&mdash;if they really do things, it is well to make
+allowances, and let them off at 65.</p>
+
+<p>In some cases, in fact, when men are doing something that no one else
+volunteers to do for a world, I find I get on very well with letting
+them off at 51. I have sometimes wished, when I have been in England,
+that Tories and Liberals and Socialists and the Wise and the Good would
+consider letting George Cadbury off at 51.</p>
+
+<p>Perhaps people are being more safely educated by George Cadbury in his
+journals than they might be by other people in what seem to seem to many
+of us unfamiliar and dangerous ideas.</p>
+
+<p>Perhaps posterity, in 1953, looking down this precipice of revolution
+England did not fall into in 1913, may mark George Cadbury 73&mdash;possibly
+89.</p>
+
+<p>If, in any way, in the crisis of England, George Cadbury can crowd in
+and can keep thousands and thousands of Englishmen <a name="Page_545" id="Page_545"></a>and women from being
+educated by John Bottomley Bull or by Mrs. John Bottomley Bull and hosts
+of other would-be friends of the people&mdash;by Tom Mann, Ben Tillett, and
+Vernon Hartshorn, does it really seem after all a matter of grave
+national importance that George Cadbury&mdash;a professional non-better&mdash;in
+educating these people should allow them to keep on in his paper, having
+a betting column?</p>
+
+<p>So long as he really helps stave off John Bottomley Bull and Mrs. John
+Bottomley Bull, let him slump into being a millionaire, if he cannot
+very well help it! We say, some of us, let him even make cocoa! or have
+family prayers! or be a Liberal!</p>
+
+<p>At least this is the way one American visiting England feels about it,
+if he may be permitted.</p>
+
+<p>Perhaps I would not, if I were an angel.</p>
+
+<p>I do not want to be an angel.</p>
+
+<p>I am more ambitious. I want my ideals to do things, and I want to stand
+by people who are doing things with their ideals, whether their ideals
+are my ideals or not.</p>
+
+<hr />
+
+<p>Let us suppose. Suppose the reader were in Mr. Cadbury's place. What
+would he do? Here are two things, let us suppose, he wishes very much.
+He wishes a certain class of people would not bet, and he also wishes to
+convince these same people of certain important social and political
+ideas for which he stands. If he told them that he would have nothing to
+do with them unless they stopped betting, there would be no object in
+his publishing their paper at all. There would be nothing that they
+would let him tell them. If, on the other hand, he begins merely as one
+more humble, fellow-human being, and puts himself definitely on record
+as not betting himself, and still more definitely as wishing other
+people would not bet, and then admits honestly that these other people
+have as good a right to decide to bet as he has to decide not to; and if
+he then <a name="Page_546" id="Page_546"></a>deliberately proceeds to do what every real gentleman who does
+not smoke and wishes other people did not, does without
+question&mdash;namely, offers them the facilities for doing it why should
+people call him inconsistent?</p>
+
+<p>Perhaps a man's consistency consists in his relation to his own smoking
+and betting and not in his rushing his consistency over into the smoking
+and betting of other people. Perhaps being consistent does not need to
+mean being a little pharisaical, or using force, or cutting people off
+and having no argument with them, in one matter, because one cannot
+agree with them in another. Of course, I admit it would be better if Mr.
+Cadbury would publish in a parallel column (if he could get a genius to
+write it) an extremely tolerant, human, comrade-like series of
+objections to betting, which people could read alongside, and which
+would persuade people as much as possible not to read the best betting
+tips in the world in the column next door, but certainly the act of
+furnishing the tips in the meantime and of being sure that they are the
+best tips in the world, is a very real, human, courageous act. It even
+has a kind of rough and ready religion in it. It may be too much to
+expect, but even in our goodness perhaps we ought to do as we would be
+done by. We must be righteous, but on the whole, must we not be
+righteous toward others as we would have them righteous toward us?</p>
+
+<p>What many of us find ourselves wishing most of all, when we come upon
+some specially attractive man is, that we could discover some way, or
+that he could discover some way, in which the idealist in him, and the
+realist in him could be got to act together.</p>
+
+<p>There are some of us who have come to believe that in the dead earnest,
+daily, almost desperate struggle of modern life, the real solid idealist
+will have to care enough about his ideals to arrange to have two
+complete sets, one set which he calls his personal ideals, which are of
+such a nature that he can carry them out alone and rigidly and quite by
+himself, and another <a name="Page_547" id="Page_547"></a>which he calls his bending or co&ouml;perative ideals,
+geared a little lower and adjusted to more gradual usage, which he uses
+when he asks other men to act with him.</p>
+
+<p>It may take a very single-hearted and strong man to keep before his own
+mind and before other people's his two sets of ideals, his &quot;I&quot; faiths,
+and his you-and-I faiths, keeping each in strict proportion, but it
+would certainly be a great human adventure to do it. Saying &quot;God and I,&quot;
+and saying &quot;God and you and I&quot; are two different arts. And it is
+clear-headedness and not inconsistency in a man that keeps him so.</p>
+
+<p>This is not a mere defence of Mr. Cadbury; it is a defence of a type of
+man, of a temperament in our modern life, of men like Edward A. Filene,
+of Boston, of a man like Hugh Mac Rae, one of the institutions of North
+Carolina, of Tom L. Johnson of Cleveland, of nine men out of ten of the
+bigger and more creative sort who are helping cities to get their way
+and nations to express themselves. I have believed that the principle at
+stake, the great principle for real life in England and in America, of
+letting a man be inconsistent if he knows how&mdash;must have a stand made
+for it.</p>
+
+<p>There is no one thing, whether in history, or literature, or science, or
+politics that can be more crucial in the fate of a nation to-day than
+the correct, just, and constructive judgment of Contemporary
+Inconsistent People.</p>
+
+
+<p><b>VII</b></p>
+
+<p>If I could have managed it, I would have had this book printed and
+written&mdash;every page of it&mdash;in three parallel columns.</p>
+
+<p>The first column would be for the reader who believes it, who keeps
+writing a book more or less like it as he goes along. I would put in one
+sentence at the top for him and then let him have the rest of the space
+to write in himself. In other words I would say 2 plus 2 equals 4 and
+drop it.</p>
+
+<p>The second column would be for the reader who would like <a name="Page_548" id="Page_548"></a>to believe it
+if he could, and I would branch out a little more&mdash;about half a column.</p>
+
+<blockquote><p>2 + 2 = 4</p>
+
+<p> 20 + 20 = 40</p></blockquote>
+
+<p>The third column would be for the reader who is not going to believe it
+if it can be helped. It would be in fine type, bitterly detailed and
+statistical and take nothing for granted.</p>
+
+<blockquote><p>2 + 2 = 4</p>
+
+<p> 20 + 20 = 40</p>
+
+<p> 200 + 200 = 400</p>
+
+<p> 2,000 + 2,000 = 4,000</p>
+
+<p> 20,000 + 20,000 = 40,000</p>
+
+<p> etc.</p></blockquote>
+
+<p>This arrangement would make the book what might be called a Moving
+Sidewalk of Truth. First sidewalk rather quick (six miles an hour).
+Second, four miles an hour. Third, two miles an hour. People could move
+over from one sidewalk to the other in the middle of an idea any time,
+and go faster or slower as they liked to, needed to.</p>
+
+<p>No one would accuse me&mdash;though I might like or need for my own personal
+use at one time or another, a slower sidewalk or a faster one than
+others&mdash;no one would accuse me of being inconsistent if I supplied extra
+sidewalks for people of different temperaments to move over to suddenly
+any time they wanted to. I have come to some of my truth by a bitterly
+slow sidewalk&mdash;slower than other people need, and sometimes I have come
+by a fast one (or what some would say was no sidewalk at all!) but it
+cannot fairly be claimed that there is anything inconsistent in my
+offering people every possible convenience I can think of&mdash;for believing
+me.</p>
+
+<p>Mr. Cadbury is not inconsistent if he tells truth at a different rate to
+different people, or if he chooses to put truths before people in Indian
+file.</p>
+
+<p>A man is not inconsistent who does not tell all the news he knows to all
+kinds of people, all at once, all the time.</p>
+
+<p><a name="Page_549" id="Page_549"></a>There is nothing disingenuous about having an order for truth.</p>
+
+<p>It is not considered compromising to have an order in moving railway
+trains. Why not allow an order in moving trains of thought? And why
+should a schedule for moving around people's bodies be considered any
+more reasonable than a schedule or timetable or order for moving around
+their souls?</p>
+
+<p>Truth in action must always be in an order. Nine idealists out of ten
+who fight against News-men, or men who are trying to make the beautiful
+work, and who call them hypocrites, would not do it if they were trying
+desperately to make the beautiful work themselves. It is more
+comfortable and has a fine free look, to be blunt with the
+beautiful&mdash;the way a Poet is&mdash;to dump all one's ideals down before
+people and walk off. But it seems to some of us a cold, sentimental,
+lazy, and ignoble thing to do with ideals if one loves them&mdash;to give
+everybody all of them all the time without considering what becomes of
+the ideals or what becomes of the people.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_550" id="Page_550"></a>CHAPTER XVI</h2>
+
+<h3>CROWD-MEN</h3>
+
+<p>MARCH 4, 1913.</p>
+
+
+<p>As I write these words, I look out upon the great meadow. I see the
+poles and the wires in the sun, that long trail of poles and wires I am
+used to, stalking across the meadow. I know what they are doing.</p>
+
+<p>They are telling a thousand cities and villages about our new President,
+the one they are making this minute, down in Washington, for these
+United States. With his hand lifted up he has just taken his oath, has
+sworn before God and before his people to serve the destinies of a
+nation. And now along a hundred thousand miles of wire on dumb wooden
+poles, a hope, a prayer, a kind of quiet, stern singing of a mighty
+people goes by. And I am sitting here in my study window wondering what
+he will be like, what he will think, and what he will believe about us.</p>
+
+<p>What will our new President do with these hundreds of miles of prayer,
+of crying to God, stretched up to him out of the hills and out of the
+plains?</p>
+
+<p>Does he really overhear it&mdash;that huge, dumb, half-helpless, half-defiant
+prayer going up past him, out of the eager, hoarse cities, out of the
+slow, patient fields, to God?</p>
+
+<p>Does he overhear it, I wonder? What does he make out that we are like?</p>
+
+<p>I should think it would sound like music to him.</p>
+
+<p>It would come to seem, I should think, when he is alone with his God
+(and will he not please be alone with his God sometimes?), like some
+vast ocean of people singing, a kind of multi<a name="Page_551" id="Page_551"></a>tudinous, faraway singing,
+like the wind&mdash;ah, how often have I heard the wind like some strange and
+mighty people in the pine treetops go singing by!</p>
+
+<p>I do not see how a President could help growing a little like a
+poet&mdash;down in his heart&mdash;as he listens.</p>
+
+<p>If he does, he may do as he will with us.</p>
+
+<p>We will let him be an artist in a nation.</p>
+
+<p>As Winslow Homer takes the sea, as Millet takes the peasants in the
+fields, as Frank Brangwyn lifts up the labour in the mills and makes it
+colossal and sublime, the President is an artist, in touching the
+crowd's imagination with itself&mdash;in making a nation self-conscious.</p>
+
+<p>He shall be the artist, the composer, the portrait painter of the
+people&mdash;their faith, their cry, their anger, and their love shall be in
+him. In him shall be seen the panorama of the crowd, focused into a
+single face. In him there shall be put in the foreground of this
+nation's countenance the things that belong in the foreground. And the
+things that belong in the background shall be put in the background, and
+the little ideas and little men shall look little in it, and the big
+ones shall look big.</p>
+
+<p>They do not look so now. This is the one thing that is the matter with
+America. The countenence of the nation is not a composed countenance.
+All that we want is latent in us, everything is there in our Washington
+face. The face merely lacks features and an expression.</p>
+
+<p>This is what a President is for&mdash;to give at last the Face of the United
+States an expression!</p>
+
+<p>If he is a shrewd poet and believes in us, we shall accept him as the
+official mind reader of the nation. He focuses our desires. In the
+weariness of the day he looks away&mdash;he looks up&mdash;he leans his head upon
+his hand&mdash;through the corridors of his brain, that little silent Main
+street of America, the thoughts and the crowds and the jostling wills of
+the people go.</p>
+
+<p><a name="Page_552" id="Page_552"></a>If he is a shrewd poet about us, he becomes the organic function, the
+organizer of the news about our people to ourselves. He is the public
+made visible, the public made one. He is a moving picture of us. He
+speaks and gestures the United States&mdash;if he is a poet about us&mdash;when he
+beckons or points or when he puts his finger on his lips, or when he
+says, &quot;Hush!&quot; or when he says, &quot;Wait a moment!&quot; he is the voice of the
+people of the United States.</p>
+
+<hr />
+
+<p>I am sitting and correcting, one by one, as they are brought to me,
+these last page proofs in the factory. The low thunder on the floors of
+the mighty presses, crashing down into paper words I can never cross
+out&mdash;rises around me. In a minute more&mdash;minute by minute that I am
+counting, that low thunder will overtake me, will roar down and fold
+away these last guilty, hopeful, tucked-in words with you, Gentle
+Reader, and you will get away! And the book will get away!</p>
+
+<p>There is no time to try to hold up that low thunder now, and to say what
+I have meant to say about false simplicity and democracy, and about our
+all being bullied into being little old faded Thomas Jeffersons a
+hundred years after he is dead.</p>
+
+<p>But I will try to suggest what I hope that some one who has no
+printing-presses rolling over him&mdash;will say:</p>
+
+<p>One cannot help wishing that our socialists to-day would outgrow Karl
+Marx, and that our individualists would outgrow Emerson. Democrats by
+this time ought to grow a little, too, and outgrow Jefferson, and
+Republicans ought to be able by this time to outgrow Hamilton.</p>
+
+<p>Why not drop Karl Marx and Emerson and run the gamut of both of them, on
+a continent 3,000 miles wide? Why should we live Thomas Jefferson's and
+Alexander Hamilton's lives? Why not drop Jefferson and Hamilton and live
+ours?</p>
+
+<p>The last thing that Jefferson would do, if he were here, would be to be
+Jefferson over again. It is not fair to Jefferson for <a name="Page_553" id="Page_553"></a>anybody to take
+the liberty of being like him, when he would not even do it himself. If
+Jefferson were here, he would break away from everybody, lawyers,
+statesmen and Congress and go outdoors and look at 1913 for himself.</p>
+
+<p>I like to imagine how it would strike him. I am not troubled about what
+he would do. Let Jefferson go out and listen to that vast machine, to
+the New York Central Railway smoothing out and roaring down crowds,
+rolling and rolling and rolling men all day and all night into machines.
+Let Jefferson go out and face the New York Central Railway! Jefferson in
+his time had not faced nor looked down through those great fissures or
+chasms of inefficiency in what he chose to call democracy, the haughty,
+tyrannical aimlessness and meaninglessness of crowds, too mean-spirited
+and full of fear and machines to dare to have leaders!</p>
+
+<p>He had not faced that blank staring hell of anonymousness, that
+bottomless, weak, watery muck of irresponsibility&mdash;that terrific,
+devilish vagueness which a crowd is and which a crowd has to be without
+leaders.</p>
+
+<p>Jefferson did not know about or reckon with Inventors, as a means of
+governing, as a means of getting the will of the people.</p>
+
+<p>A whole new age of invention, of creation, has flooded the world since
+Jefferson. This is the main fact about the modern man, that he is
+gloriously self-made. He is practising democracy, inventing his own
+life, making his own soul before our eyes.</p>
+
+<p>If we have a poet in the White House, this is the main fact he is going
+to reckon with: He will not be seen taking sides with the Alexander
+Hamilton model or with the Thomas Jefferson model or with Karl Marx or
+Emerson. We will see him taking Karl Marx and Emerson and Hamilton and
+Jefferson and melting them down, glowing them and fusing them together
+into one man&mdash;the Crowd-Man&mdash;who shall be more aristocratic than
+Hamilton ever dreamed, and be filled with a genius for democracy that
+Jefferson never guessed. <a name="Page_554" id="Page_554"></a>America to-day, on the face of the earth and
+in the hearts of men, is a new democracy, as new as Radium, Copernicus,
+the Wireless Telegraph, as new and just beginning to be noticed and
+guessed at as Jesus Christ!</p>
+
+<p>Copernicus, Marconi, Wilbur Wright, and Christianity have turned men's
+hearts outward. Men live for the first time in a wide daily
+consciousness of one another.</p>
+
+<p>Alexander Hamilton, had really a rather timid and polite idea of what an
+aristocrat was and Jefferson had merely sketched out a ground plan for a
+democrat. If Hamilton had been aristocratic in the modern sense, he
+would have devoted half his career to expressing a man like Jefferson;
+and if Jefferson had been more of a democrat, he would have had room in
+himself to tuck in several Alexander Hamiltons. Either one of them would
+have been a Crowd-Man.</p>
+
+<p>By a Crowd-Man I do not mean a pull-and-haul man, a balance of
+equilibrium between these two men, I mean a fusion, a glowed together
+interpenetration of them both. They did not either of them believe in
+the people as much as a man made out of both of them would&mdash;a really
+wrought-through aristocrat, a really wrought-through democrat or
+Crowd-Man, or Hero or Saviour.</p>
+
+<hr />
+
+<p>I am afraid that some of us do not like the word Saviour as people think
+we ought to. There seems to be something about the way many people use
+the word Saviour which makes it seem as if it had been dropped off over
+the edge of the world&mdash;of a real world, of a man's world.</p>
+
+<p>I do not believe that Christ spent five minutes in His whole life in
+feeling like a Saviour. He would have felt hurt if He had found any one
+saying He was a Saviour in the tone people often use. He wanted people
+to feel as if they were like Him. And the way He served them was by
+making them feel that they were.</p>
+
+<p><a name="Page_555" id="Page_555"></a>I do not believe that Thomas Jefferson, if he were here to-day, would
+object to a hero, or aristocrat, a special expert or a genius in
+expressing crowds, if he lived and wrought in this spirit.</p>
+
+<p>The final objection that people commonly make to heroes or to men of
+marked and special vision or courage is that they are not good for
+people, because people put them on pedestals and worship them. They look
+up at them wistfully. And then they look down on themselves.</p>
+
+<p>But I have never seen a hero on a pedestal.</p>
+
+<p>It is only the Carlyle kind of hero who could ever be put on a pedestal,
+or who would stay there if put there.</p>
+
+<p>And Carlyle&mdash;with all honour be it said&mdash;never quite knew what a hero
+was. A hero is either a gentleman, or a philosopher, or an inventor.</p>
+
+<p>The gentleman&mdash;on a pedestal&mdash;feels hurt and slips down.</p>
+
+<p>The philosopher laughs.</p>
+
+<p>The inventor thinks up some way of having somebody else get up so that
+it will not really be a pedestal at all.</p>
+
+<p>I agree with all the socialists' objections to heroes, if they mean by a
+hero the kind of man that Thomas Carlyle, with all his little glorious
+hells, all his little cold, lonesome, select heavens, his thunderclub
+view of life, and his Old Testament imagination, called a hero. There is
+always something a little strained and competitive about Carlyle's
+heroes as he conceives them except possibly one or two.</p>
+
+<p>Being a hero with Carlyle consisted in conquering and displacing other
+heroes. Even if you were a poet, being a hero consisted in a kind of
+spiritual standing on some other poet's neck. According to Carlyle, one
+must always be a hero against other men. Modern heroism consists in
+being a hero with other men. The hero Against comes in the Twentieth
+Century to be the hero With, and the modern hero is known, not by
+cutting his enemies down, but by his absorbing and understanding them.
+He drinks up what they wish they could do into what he does, <a name="Page_556" id="Page_556"></a>or he
+states what they believe better than they can state it. Combination or
+co&ouml;peration is the tremendous heroism of our present life.</p>
+
+<p>I admit that I would be afraid of Carlyle's heroes having pedestals.
+They have already&mdash;many of them&mdash;done a good deal of harm because they
+have had pedestals, and because they would not get down from them.</p>
+
+<p>But mine would.</p>
+
+<p>With a man who is being a hero by co&ouml;peration, getting down is part of
+the heroism. And there is never any real danger in allowing a pedestal
+for a real hero. He never has time to sit on it.</p>
+
+<p>One sees him always over and over again kicking his pedestal out from
+under him and using it to batter a world with. As the world does not
+take to enjoying its heroes' pedestals in this way, a pedestal is quite
+safe. Most people feel the same about a hero's halo. They prefer to have
+him wear it like a kind of glare around his head, and if he uses it as a
+searchlight upon them, if he makes his halo really practical and lights
+up the world a little around him instead, he is not likely to be
+spoiled, is almost always safe from any danger of having any more halo
+crowded upon him than he wants, or than anybody wants him to have. One
+might put it down as a motto for heroes, &quot;Keep your halo busy and it
+won't hurt you.&quot; Modern democracy will never have a chance of being what
+it wants to be as long as it keeps on throwing away great natural forces
+like halos and pedestals. There is no reason why we should not believe
+in halos and pedestals, not to wear or stand on, but when used strictly
+for butting and seeing purposes.</p>
+
+<p>We may know a real hero by the fact that we always have to keep
+rediscovering him. One knows the real hero by the fact that in his
+relation to people who put him on a pedestal he is always kicking his
+pedestal away and substituting his vision.</p>
+
+<p>There is something about any real heroism that we see to-day which makes
+heroes out of the people who see it, A real hero <a name="Page_557" id="Page_557"></a>has his back to the
+people and the crowd looks over his shoulders with him at his work and
+he feels behind him daily, with joy and strength, thousands of heroes
+pressing up to take his place. And he is daily happy with a strange,
+mighty, impersonal joy in all these other people who could do it, too.
+He lives with a great hurrah for the world in his heart. The hero he
+worships is the hero he sees in others. A man like this would feel
+cramped if he were merely being himself, or if he were being imprisoned
+by the people in his own glory, or were being cooped up into a hero.</p>
+
+<p>It is in this sense that I have finally come again to believe that hero
+worship is safe, that in some form as one of the great elemental
+energies in human nature it must be saved, that it must be regulated and
+used, that it has an incalculable power which was meant to be turned on
+to run a nation with.</p>
+
+<p>And I believe that Thomas Jefferson, confronted in this desperate,
+sublime 1913, with the new socialized spirit of our time, placed face to
+face at last with a Christian aristocrat or Crowd-Man, would want him
+saved and emphasized too.</p>
+
+<p>It is because in democracies saviours are being kept by crowds and by
+millionaires and by machines very largely in the position of hired men,
+or of ordered about men, that ninety-nine one-hundredths of the saving
+or of the man-inventing and man-freeing in crowds, is not being attended
+to.</p>
+
+<p>I have wanted to suggest in this book that the moment the Saviours in
+any nation will organize quietly and save themselves first, the less
+difficult thing (with men to attend to it) like saving the rest of us,
+will be a mere matter of detail.</p>
+
+<p>The only thing that stands in the way is the Thomas Jefferson bug-a-boo.
+People seem to have a kind of left-over fear that the moment these
+saviours or experts or inventors or heroes, call them what you will, get
+the chance that they have been working to get to save us, they will not
+want to use it.</p>
+
+<p>It does not seem to me that anything will be allowed to interfere with
+it&mdash;with their saving us, or making detailed arrangements for our saving
+ourselves.</p>
+
+<p><a name="Page_558" id="Page_558"></a>Being a great man (if as democracies seem to think being a great man is
+a disease) is at least a self-limiting disease. Inventors when they get
+their first chance are going to save us, because they could not endure
+living with us unless we were saved.</p>
+
+<p>Inventors could not enjoy inventing&mdash;inventing their greater, more noble
+inventions, until they had attended to a little rudimentary thing in the
+world like having people half alive on it to live with and to invent
+for.</p>
+
+<p>It does not interest a really inspired man&mdash;inventing flying machines
+for people who have not time to notice the sky, wireless telegraph for
+people who have nothing to say, symphonies for tone-deaf crowds, or
+ambrosia for people who prefer potatoes.</p>
+
+<p>This is the whole issue in a nutshell. When people say that our
+inventors, or Crowd-Men or saviours, when they have fulfilled or saved
+themselves, cannot be trusted to save us, the reply that will have to be
+made is that only people who do not know how inventors feel or how they
+are made or what it is in them that drives them to do things, or how
+they do them, will be afraid to let men who give us worlds and who
+express worlds for us and who make us express ourselves in worlds the
+freedom to help shape them and run them.</p>
+
+<p>Men who have the automatic courage, the helpless bigness and
+disinterestedness that always goes with invention, with creative power,
+can be trusted by crowds.</p>
+
+<p>The prejudice against the hero is due to the fact that heroes in days
+gone by have been by a very large majority fighters, expressing
+themselves against the world, or expressing one part of the world
+against another.</p>
+
+<p>The moment the hero becomes the artist and begins expressing himself and
+expressing the crowd together, the crowd will no longer be touched with
+fear and driven back upon itself by the Thomas Jefferson bug-a-boo.</p>
+
+
+
+<hr style="width: 65%;" />
+<h2><a name="Page_559" id="Page_559"></a>EPILOGUE</h2>
+
+
+<p>France is threatened by her childless women, Germany by her machines,
+Russia is beginning the Nineteenth Century. It is to England and
+America, struggling still sublimely with their sins, the nations
+look&mdash;for the time being&mdash;for the next big free lift upon the world.</p>
+
+<p>Looked at in the large, in their historic import and their effect on the
+time, the English temperament and the American temperament are
+essentially the same. As between ourselves, England and America are apt
+to seem different, but as between us and the world, we blend together.
+One could go through in what I have been saying about Oxford Street and
+the House of Commons in this book, strike out all after Oxford Street
+and read Broadway, and all after the House of Commons and read Congress,
+and it would be essentially true with the necessary English or American
+modulation. In the same way it would be possible to go through and
+strike out all after the President and read Prime Minister or the
+Government.</p>
+
+<p>England and America have the individualistic temperament, and if we
+cannot make a self-expressive individualism noble, and if we are not men
+enough to sing up our individualism into the social and the universal,
+we perish.</p>
+
+<p>It is our native way. We are to be crowdmen or nobodies.</p>
+
+<p>The English temperament or the American temperament, whichever we may
+call it, is the same tune, but played with a different and almost
+contrasting expression.</p>
+
+<p>England is being played gravely and massively like a violoncello, and
+America&mdash;played more lightly, is full of the sweeps and the lulls, the
+ecstasy, the overriding glory of the violins.</p>
+
+<p><a name="Page_560" id="Page_560"></a>But it is the same tune, and God helping us, we will not and we shall
+not be overwhelmed under the great dome of the world, by Germany with
+all her faithful pianolas, or by France with her cold sweet flutes, or
+by Russia with her shrieks and her pauses, pounding her splendid
+kettledrums in that awful silence!</p>
+
+<p>Our song is ours&mdash;England and America, the 'cello, and the bright
+violins!</p>
+
+<p>And no one shall sing it for us.</p>
+
+<p>And no one shall keep us from singing it.</p>
+
+<p>The skyscrapers are singing, &quot;I will, I will!&quot; to God, and Manchester
+and London and Port Sunlight are singing, &quot;I will, I will!&quot; to God. I
+have heard even Westminister Abbey and York&mdash;those beautiful old
+fellows&mdash;altering, &quot;I will, I will!&quot; to God!</p>
+
+<p>And I have seen, as I was going by, Trinity Church at the head of Wall
+Street repenting her sins and holding noonday prayer meetings for
+millionaires.</p>
+
+<p>Our genius is a moral genius, the genius of each man for fulfilling
+himself. Our religion is the finding of a way to do it beautifully.</p>
+
+<p>Let Russian men be an army if they like&mdash;death and obedience. Let German
+men keep on with their faithful, plodding, moral machines if they want
+to, and let all French men be artists, go tra-la-laing up and down the
+Time to the beautiful&mdash;furnishing nudes, clothes, and academies to a
+world.</p>
+
+<p>But we&mdash;England and America&mdash;will stand up on this planet in the way we
+like to stand on a planet and sing, &quot;I will, I will!&quot; to God.</p>
+
+<p>If we cannot do better, we will sing, &quot;I won't, I won't!&quot; to God. Our
+wills and our won'ts are our genius among the sons of men. They are what
+we are for. With England and America I will and I won't are an art form,
+our means of expressing ourselves, our way of invention <a name="Page_561" id="Page_561"></a>and creation,
+of begetting an age, of begetting a nation upon a world.</p>
+
+<p>We do not know (like great men and children) who we are at first. We
+begin saying vaguely&mdash;will&mdash;will!</p>
+
+<p>Then i will!</p>
+
+<p>Then I will!</p>
+
+<p>Then WE WILL!</p>
+
+
+<h3>THE BEGINNING.</h3>
+
+
+
+<hr style="width: 65%;" />
+<h4>THE COUNTRY LIFE PRESS, GARDEN CITY, N.Y.</h4>
+
+
+
+
+
+
+
+
+<pre>
+
+
+
+
+
+End of the Project Gutenberg EBook of Crowds, by Gerald Stanley Lee
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+</html>
diff --git a/15759.txt b/15759.txt
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+The Project Gutenberg EBook of Crowds, by Gerald Stanley Lee
+
+This eBook is for the use of anyone anywhere at no cost and with
+almost no restrictions whatsoever. You may copy it, give it away or
+re-use it under the terms of the Project Gutenberg License included
+with this eBook or online at www.gutenberg.org
+
+
+Title: Crowds
+ A Moving-Picture of Democracy
+
+Author: Gerald Stanley Lee
+
+Release Date: May 3, 2005 [EBook #15759]
+
+Language: English
+
+Character set encoding: ASCII
+
+*** START OF THIS PROJECT GUTENBERG EBOOK CROWDS ***
+
+
+
+
+Produced by Rick Niles, Cori Samuel and the Online Distributed
+Proofreading Team.
+
+
+
+
+
+
+CROWDS
+
+A MOVING-PICTURE
+OF DEMOCRACY
+
+BY
+
+GERALD STANLEY LEE
+
+_Editor of "Mount Tom"_
+
+IN FIVE BOOKS
+CROWDS AND MACHINES
+LETTING THE CROWD BE GOOD
+LETTING THE CROWD BE BEAUTIFUL
+CROWDS AND HEROES
+GOOD NEWS AND HARD WORK
+
+
+GARDEN CITY NEW YORK
+DOUBLEDAY, PAGE & COMPANY
+
+
+_Copyright, 1913, by_
+DOUBLEDAY, PAGE & COMPANY
+_All rights reserved, including that of
+translation into foreign languages,
+including the Scandinavian_
+
+
+COPYRIGHT, 1912, BY THE RIDGWAY COMPANY
+COPYRIGHT, 1912, BY MITCHELL KENNERLEY
+COPYRIGHT, 1913, BY THE ATLANTIC MONTHLY CO.
+COPYRIGHT, 1913, BY THE OUTLOOK COMPANY
+COPYRIGHT, 1913, BY THE INDEPENDENT WEEKLY, INCORPORATED
+
+BOOKS
+
+By GERALD STANLEY LEE
+
+THE LOST ART OF READING
+ _A Sketch of Civilization_
+
+THE CHILD AND THE BOOK
+ _A Constructive Criticism of Education_
+
+THE SHADOW CHRIST
+ _A Study of the Hebrew Men of Genius_
+
+THE VOICE OF THE MACHINES
+ _An Introduction to the Twentieth Century_
+
+INSPIRED MILLIONAIRES
+ _A Study of the Man of Genius in Business_
+
+CROWDS
+ _A Moving Picture of Democracy_
+
+
+ _Gratefully inscribed to a little Mountain,
+ a great Meadow, and a Woman.
+ To the Mountain for the sense of time, to
+ the Meadow for the sense of space, and
+ to the Woman for the sense of everything._
+
+
+TABLE OF CONTENTS
+
+BOOK ONE
+
+CROWDS AND MACHINES
+
+
+I. WHERE ARE WE GOING? 3
+
+II. THE CROWD SCARE 19
+
+III. THE MACHINE SCARE 34
+
+IV. THE STRIKE--AN INVENTION FOR MAKING CROWDS THINK 49
+
+V. THE CROWD-MAN--AN INVENTION FOR MAKING CROWDS SEE 58
+
+VI. THE IMAGINATION OF CROWDS 65
+
+VII. IMAGINATION ABOUT THE UNSEEN 66
+
+VIII. THE CROWD'S IMAGINATION ABOUT THE FUTURE 69
+
+IX. THE CROWD'S IMAGINATION ABOUT PEOPLE 74
+
+X. A DEMOCRATIC THEORY OF HUMAN NATURE 76
+
+XI. DOING AS ONE WOULD WISH ONE HAD DONE IN TWENTY YEARS 80
+
+XII. NEW KINDS AND NEW SIZES OF MEN 86
+
+
+BOOK TWO
+
+LETTING THE CROWDS BE GOOD
+
+
+I. SPEAKING AS ONE OF THE CROWD 93
+
+II. IS IT WRONG FOR GOOD PEOPLE TO BE EFFICIENT? 96
+
+III. IS IT WRONG FOR GOOD PEOPLE TO BE INTERESTING? 103
+
+IV. PROSPECTS OF THE LIAR 107
+
+V. PROSPECTS OF THE BULLY 111
+
+VI. GOODNESS AS A CROWD-PROCESS 114
+
+VII. THOUGHTS ON BEING IMPROVED BY OTHER PEOPLE 116
+
+VIII. MAKING GOODNESS HURRY 125
+
+IX. TOUCHING THE IMAGINATION OF CROWDS 128
+
+X. THE STUPENDOUS, THE UNUSUAL, THE MONOTONOUS AND THE SUCCESSFUL 142
+
+XI. THE SUCCESSFUL 146
+
+XII. THE NECKS OF THE WICKED 154
+
+XIII. IS IT WRONG FOR GOOD PEOPLE TO BE SUCCESSFUL? 163
+
+XIV. IS IT SECOND RATE FOR GOOD PEOPLE TO BE SUCCESSFUL? 167
+
+XV. THE SUCCESSFUL TEMPERAMENT 173
+
+XVI. THE MEN AHEAD PULL 178
+
+XVII. THE CROWDS PUSH 184
+
+XVIII. THE MAN WHO SAYS HOW, SAYS HOW 186
+
+XIX. AND THE MACHINE STARTS! 194
+
+
+BOOK THREE
+
+LETTING THE CROWD BE BEAUTIFUL
+
+
+PART I. WISTFUL MILLIONAIRES
+
+I. MR. CARNEGIE SPEAKS UP 205
+
+II. MR. CARNEGIE TRIES TO MAKE PEOPLE READ 208
+
+III. MR. NOBEL TRIES TO MAKE PEOPLE WRITE 211
+
+IV. PAPER BOOKS, MARBLE PILLARS, AND WOODEN BOYS 221
+
+V. THE HUMDRUM FACTORY AND THE TUMPTY-TUM THEATRE 227
+
+PART II. IRON MACHINES
+
+I. STEEPLES AND CHIMNEYS 236
+
+II. BELLS AND WHEELS 240
+
+III. DEW AND ENGINES 243
+
+IV. DEAD AS A DOOR NAIL! 245
+
+V. AN OXFORD MAN AND AN INCH OF IRON 248
+
+VI. THE MACHINES' MACHINES 250
+
+VII. THE MEN'S MACHINES 252
+
+VIII. THE BASEMENT OF THE WORLD 256
+
+IX. THE GROUND FLOOR FOLKS 262
+
+X. THE MACHINE-TRAINERS 266
+
+XI. MACHINES, CROWDS, AND ARTISTS 269
+
+PART III. PEOPLE-MACHINES
+
+I. NOW! 280
+
+II. COMMITTEES AND COMMITTEES 288
+
+III. THE INCONVENIENCE OF BEING HUMAN 286
+
+IV. LETTING THE CROWD HAVE PEOPLE IN IT 290
+
+
+BOOK FOUR
+
+CROWDS AND HEROES
+
+
+I. THE SOCIALIST AND THE HERO 297
+
+II. THE CROWD AND THE HERO 301
+
+III. THE CROWD AND THE AVERAGE PERSON 303
+
+IV. THE CROWD AND PIERPONT MORGAN 307
+
+V. THE CROWD AND TOM MANN 313
+
+VI. AN OPENING FOR THE NEXT PIERPONT MORGAN 323
+
+VII. AN OPENING FOR THE NEXT TOM MANN 327
+
+VIII. THE MEN WHO LOOK 331
+
+IX. WHO IS AFRAID? 337
+
+X. RULES FOR TELLING A HERO--WHEN ONE SEES ONE 343
+
+XI. THE TECHNIQUE OF COURAGE 346
+
+XII. THE MEN WHO WANT THINGS 349
+
+XIII. MEN WHO GET THINGS 356
+
+XIV. SOURCES OF COURAGE FOR OTHERS--TOLERATION 364
+
+XV. CONVERSION 371
+
+XVI. EXCEPTION 380
+
+XVII. INVENTION 383
+
+XVIII. THE MAN WHO PULLS THE WORLD TOGETHER 397
+
+XIX. THE MAN WHO STANDS BY 400
+
+XX. THE STRIKE OF THE SAVIOURS 402
+
+XXI. THE LEAGUE OF THE MEN WHO ARE NOT AFRAID 404
+
+
+BOOK FIVE
+
+GOOD NEWS AND HARD WORK
+
+
+PART I. NEWS AND LABOUR 413
+
+PART II. NEWS AND MONEY 422
+
+PART III. NEWS AND GOVERNMENT
+
+I. OXFORD STREET AND THE HOUSE OF COMMONS 431
+
+II. OXFORD STREET HUMS, THE HOUSE HEMS 440
+
+III. PRESIDENT WILSON AND MOSES 449
+
+IV. THE PRESIDENT SAYS YES AND NO 455
+
+V. THE PRESIDENT SAYS "LOOK!" 463
+
+VI. THE PEOPLE SAY "WHO ARE YOU?" 469
+
+VII. THE PEOPLE SAY "WHO ARE WE?" 472
+
+VIII. NEWS ABOUT US TO THE PRESIDENT 474
+
+IX. NEWS-MEN 476
+
+X. AMERICAN TEMPERAMENT AND GOVERNMENT 483
+
+XI-XII. NEWS-BOOKS 505-513
+
+XIII. NEWS-PAPERS 517
+
+XIV. NEWS-MACHINES 524
+
+XV. NEWS-CROWDS 527
+
+XVI. CROWD-MEN 550
+
+EPILOGUE 539
+
+
+
+
+BOOK ONE
+
+CROWDS AND MACHINES
+
+
+TO CHRISTOPHER COLUMBUS
+
+ _"A battered, wrecked old man
+ Thrown on this savage shore far, far from home,
+ Pent by the sea and dark rebellious brows twelve dreary months
+ ... The end I know not, it is all in Thee,
+ Or small or great I know not--haply what broad fields, what
+ lands!...
+
+ And these things I see suddenly, what mean they
+ As if some miracle, some hand divine unsealed my eyes,
+ Shadowy vast shapes smile through the air and sky,
+ And on the distant waves sail countless ships,
+ And anthems in new tongues I hear saluting me."_
+
+
+
+
+CHAPTER I
+
+WHERE ARE WE GOING?
+
+
+The best picture I know of my religion is Ludgate Hill as one sees it
+going down the foot of Fleet Street. It would seem to many perhaps like
+a rather strange half-heathen altar, but it has in it the three things
+with which I worship most my Maker in this present world--the three
+things which it would be the breath of religion to me to offer to a God
+together--Cathedrals, Crowds, and Machines.
+
+With the railway bridge reaching over, all the little still locomotives
+in the din whispering across the street; with the wide black crowd
+streaming up and streaming down, and the big, faraway, other-worldly
+church above, I am strangely glad. It is like having a picture of one's
+whole world taken up deftly, and done in miniature and hung up for one
+against the sky--the white steam which is the breath of modern life, the
+vast hurrying of our feet, and that Great Finger pointing toward heaven
+day and night for us all....
+
+I never tire of walking out a moment from my nook in Clifford's Inn and
+stealing a glimpse and coming back to my fireplace. I sit still a moment
+before going to work and look in the flames and think. The great roar
+outside the Court gathers it all up--that huge, boundless, tiny,
+summed-up world out there; flings it faintly against my quiet windows
+while I sit and think.
+
+And when one thinks of it a minute, it sends one half-fearfully,
+half-triumphantly back to one's work--the very thought of it. The Crowd
+hurrying, the Crowd's flurrying Machines, and the Crowd's God, send one
+back to one's work!
+
+In the afternoon I go out again, slip my way through the crowds along
+the Strand, toward Charing Cross.
+
+I never tire of watching the drays, the horses, the streaming taxis, all
+these little, fearful, gliding crowds of men and women, when a little
+space of street is left, flowing swiftly, flowing like globules, like
+mercury, between the cabs.
+
+But most of all I like looking up at that vast second story of the
+street, coming in over one like waves, like seas--all these happy,
+curious tops of 'buses; these dear, funny, way-up people on benches;
+these world-worshippers, sight-worshippers, and Americans--all these
+little scurrying congregations, hundreds of them, rolling past.
+
+I sit on the front seat of a horse 'bus elbow to elbow with the driver,
+staring down over the brink of the abyss upon ears and necks--that low,
+distant space where the horses look so tiny and so ineffectual and so
+gone-by below.
+
+The street is the true path of the spirit. To walk through it, or roll
+or swing on top of a 'bus through it--the miles of faces, all these
+tottering, toddling, swinging miles of legs and stomachs; and on all
+sides of you, and in the windows and along the walks, the things they
+wear, and the things they eat, and the things they pour down their
+little throats, and the things they pray to and curse and worship and
+swindle in! It is like being out in the middle of a great ocean of
+living, or like climbing up some great mountain-height of people, their
+abysses and their clouds about them, their precipices and jungles and
+heavens, the great high roads of their souls reaching off.... I can
+never say why, but so strange is it, so full of awe is it, and of
+splendour and pity, that there are times when, rolling and swinging
+along on top of a 'bus, with all this strange, fearful joy of life about
+me, within me ... it is as if on top of my 'bus I had been far away in
+some infinite place, and had felt Heaven and Hell sweep past.
+
+One of the first things that strikes an American when he slips over from
+New York, and finds himself, almost before he had thought of it--walking
+down the Strand, suddenly, instead of Broadway, is the way
+things--thousands of things at once; begin happening to him.
+
+Of course, with all the things that are happening to him--the 'buses,
+the taxis, the Wren steeples, the great streams of new sights in the
+streets, the things that happen to his eyes and to his ears, to his feet
+and his hands, and to his body lunging through the ground and swimming
+up in space on top of a 'bus through this huge, glorious, yellow mist of
+people ... there are all the things besides that begin happening to his
+mind.
+
+In New York, of course, he rushes along through the city, in a kind of
+tunnel of his own thoughts, of his own affairs, and drives on to his
+point, and New York does not--at least it does not very often--make
+things happen to his mind. He is not in London five minutes before he
+begins to notice how London does his thinking for him. The streets of
+the city set him to thinking, mile after mile, miles of comparing, miles
+of expecting.
+
+And above the streets that he walks through and drives through he finds
+in London another complete set of streets that interest him: the
+greater, silenter streets of England--the streets of people's thoughts.
+And he reads the great newspapers, those huge highways on which the
+English people are really going somewhere.... "_Where are they going?_"
+He goes through the editorials, he stumbles through the news, "_Where
+are the English people going?_"
+
+ * * * * *
+
+An American thinks of the English people in the third person--at first,
+of course.
+
+After three days or so, he begins, half-unconsciously, slipping over
+every now and then into what seems to be a vague, loose first person
+plural.
+
+Then the first person plural grows.
+
+He finds at last that his thinking has settled down into a kind of
+happy, easy-going, international, editorial "We." New York and London,
+Chicago and Sheffield, go drifting together through his thoughts, and
+even Paris, glimmering faintly over there, and a dim round world, and he
+asks, as the people of a world stream by, "_Where are WE going?_"
+
+Thus it is that London, looming, teeming, world-suggesting, gets its
+grip upon a man, a fresh American, and stretches him, stretches him
+before his own eyes, makes him cosmopolitan, does his thinking for him.
+
+ * * * * *
+
+There was a great sea to still his soul and lay down upon his spirit
+that big, quiet roundness of the earth.
+
+Nothing is quite the same after that wide strip of sea--sleeping out
+there alone night by night--the gentle round earth sloping away down
+from under one on both sides, in the midst of space.... Then, suddenly,
+almost before one knows, that quiet Space still lingering round one,
+perhaps one finds oneself thrust up out of the ground in the night into
+that big yellow roar of Trafalgar Square.
+
+And here are the swift sudden crowds of people, one's own fellow-men
+hurrying past. One looks into the faces of the people hurrying past:
+"_Where are we going?_" One looks at the stars: "WHERE ARE WE GOING?"
+
+ * * * * *
+
+That night, when I was thrust up out of the ground and stood dazed in
+the Square, I was told in a minute that this London where I was was a
+besieged and conquered city. Some men had risen up in a day and said to
+London: "No one shall go in. No one shall go out."
+
+I was in the great proud city at last, the capital of the world, her
+big, new, self-assured inventions all about her, all around her, and
+soldiers camping out with her locomotives!
+
+With her long trains for endless belts of people going in and coming
+out, with her air-brakes, electric lights, and motor-cars and aerial
+mails, it seemed passing strange to be told that her great stations were
+all choked up with a queer, funny, old, gone-by, clanky piece of
+machinery, an invention for making people good, like soldiers!
+
+And I stood in the middle of the roar of Trafalgar Square and asked, as
+all England was asking that night: "Where are we going?"
+
+And I looked in the faces of the people hurrying past.
+
+And nobody knew.
+
+And the next day I went through the silenter streets of the city, the
+great crowded dailies where all the world troops through, and then the
+more quiet weeklies, then the monthlies, more dignified and like private
+parks; and the quarterlies, too, thoughtful, high-minded, a little
+absent, now and then a footfall passing through.
+
+And I found them all full of the same strange questioning: "Where are we
+going?"
+
+And nobody knew.
+
+It was the same questioning I had just left in New York, going up all
+about me, out of the skyscrapers.
+
+New York did not know.
+
+Now London did not know.
+
+ * * * * *
+
+And after I had tried the journals and the magazines, I thought of
+books.
+
+I could not but look about--how could I do otherwise than look about?--a
+lonely American walking at last past all these nobly haunted doorways
+and windows--for your idealists or interpreters, your men who bring in
+the sea upon your streets and the mountains on your roof-tops; who
+still see the wide, still reaches of the souls of men beyond the faint
+and tiny roar of London.
+
+I could not but look for your men of imagination, your poets; for the
+men who build the dreams and shape the destinies of nations because they
+mould their thoughts.
+
+I do not like to say it. How shall an American, coming to you out of his
+long, flat, literary desert, dare to say it?... Here, where Shakespeare
+played mightily, and like a great boy with the world; where Milton,
+Keats, Wordsworth, Browning, Shelley, and even Dickens flooded the lives
+and refreshed the hearts of the people; here, in these selfsame streets,
+going past these same old, gentle, smoky temples where Charles Lamb
+walked and loved a world, and laughed at a world, and even made
+one--lifted over his London forever into the hearts of men....
+
+I can only say what I saw those first few fresh days: John Galsworthy
+out with his camera--his beautiful, sad, foggy camera; Arnold Bennett
+stitching and stitching faithfully twenty-four hours a day--big, curious
+tapestries of little things; H.G. Wells, with his retorts, his
+experiments about him, his pots and kettles of humanity in a great stew
+of steam, half-hopeful, half-dismayed, mixing up his great, new, queer
+messes of human nature; and (when I could look up again) G.K.
+Chesterton, divinely swearing, chanting, gloriously contradicting,
+rolled lustily through the wide, sunny spaces of His Own Mind; and
+Bernard Shaw (all civilization trooping by), the eternal boy, on the
+eternal curbstone of the world, threw stones; and the Bishop of
+Birmingham preached a fine, helpless sermon....
+
+ * * * * *
+
+When a new American, coming from his own big, hurried, formless,
+speechless country, finds himself in what he had always supposed to be
+this trim, arranged, grown-up, articulate England, and when, thrust up
+out of the ground in Trafalgar Square, he finds himself looking at that
+vast yellow mist of people, that vast bewilderment of faces, of the
+poor, of the rich, coming and going they cannot say where--he naturally
+thinks at first it must be because they cannot speak; and when he looks
+to those who speak for them, to their writers or interpreters, and when
+he finds that they are bewildered, that they are asking the same
+question over and over that we in America are asking too, "Where are we
+going?" he is brought abruptly up, front to front with the great
+broadside of modern life. London, his last resort, is as bewildered as
+New York; and so, at last, here it is. It has to be faced now and here,
+as if it were some great scare-head or billboard on the world, "WHERE
+ARE WE GOING?"
+
+ * * * * *
+
+The most stupendous feat for the artist or man of imagination in modern
+times is to conceive a picture or vision for our Society--our present
+machine-civilization--a common expectation for people which will make
+them want to live.
+
+If Leonardo were living now, he would probably slight for the time being
+his building bridges, and skimp his work on Mona Lisa, and write a
+book--an exultant book about common people. He would focus and express
+democracy as only the great and true aristocrat or genius or artist will
+ever do it. A great society must be expressed as a vision or expectation
+before men can see it together, and go to work on it together, and make
+it a fact. What makes a society great is that it is full of people who
+have something to live for and who know what it is. It is because nobody
+knows, now, that our present society is not great. The different kinds
+of people in it have not made up their minds what they are for, and some
+kinds have particularly failed to make up their minds what the other
+kinds are for.
+
+We are all making our particular contribution to the common vision, and
+some of us are able to say in one way and some in another what this
+vision is; but it is going to take a supreme catholic, summing-up
+individualist, a great man or artist--a man who is all of us in one--to
+express for Crowds, and for all of us together, where we want to go,
+what we think we are for, and what kind of a world we want.
+
+This will have to be done first in a book. The modern world is
+collecting its thoughts. It is trying to write its bible.
+
+The Bible of the Hebrews (which had to be borrowed by the rest of the
+world if they were to have one) is the one great outstanding fact and
+result of the Hebrew genius. They did not produce a civilization, but
+they produced a book for the rest of the world to make civilizations out
+of, a book which has made all other nations the moral passengers of the
+Hebrews for two thousand years.
+
+And the whole spirit and aim of this book, the thing about it that made
+it great, was that it was the sublimest, most persistent, most colossal,
+masterful attempt ever made by men to look forth upon the earth, to see
+all the men in it, like spirits hurrying past, and to answer the
+question, "WHERE ARE WE GOING?"
+
+I would not have any one suppose that in these present tracings and
+outlines of thought I am making an attempt to look upon the world and
+say where the people are going, and where they think they are going, and
+where they want to go. I have attempted to find out, and put down what
+might seem at first sight (at least it did to me) the answer to a very
+small and unimportant question--"Where is it that I really want to go
+myself?" "What kind of a world is it, all the facts about me being duly
+considered, I really want to be in?"
+
+No man living in a world as interesting as this ever writes a book if he
+can help it. If Mr. Bernard Shaw or Mr. Chesterton or Mr. Wells had been
+so good as to write a book for me in which they had given the answer to
+my question, in which they had said more or less authoritatively for me
+what kind of a world it is that I want to be in, this book would never
+have been written. The book is not put forward as an attempt to arrange
+a world, or as a system or a chart, or as a nation-machine, or even as
+an argument. The one thing that any one can fairly claim for this book
+is that one man's life has been saved with it. It is the record of one
+man fighting up through story after story of crowds and of crowds'
+machines to the great steel and iron floor on the top of the world,
+until he had found the manhole in it, and broken through and caught a
+breath of air and looked at the light. The book is merely a
+life-preserver--that is all; and one man's life-preserver. Perhaps the
+man is representative, and perhaps he is not. At all events, here it is.
+Anybody else who can use it is welcome to it.
+
+ * * * * *
+
+The first and most practical step in getting what one wants in this
+world is wanting it. One would think that the next step would be
+expressing what one wants. But it almost never is. It generally consists
+in wanting it still harder and still harder until one can express it.
+
+This is particularly true when the thing one wants is a new world. Here
+are all these other people who have to be asked. And until one wants it
+hard enough to say it, to get it outside one's self, possibly make it
+catching, nothing happens.
+
+If one were to point out one trait rather than another that makes
+Bernard Shaw, for so brilliant a man, so ineffective as a leader, or
+literary statesman, or social reformer, it would be his modesty. He has
+never wanted anything.
+
+If I could have found a book by Bernard Shaw in which Mr. Shaw had
+merely said what he wanted himself, it is quite possible this book would
+not have been written. Even if Mr. Shaw, without saying what he wanted,
+had ever shown in any corner of any book that one man's wanting
+something in this world amounted to anything, or could make any one else
+want it, or could make any difference in him, or in the world around
+him, perhaps I would not have written this book.
+
+Everywhere, as I have looked about me among the bookmen in America, in
+England, I have found, not the things that they wanted in their books,
+but always these same deadly lists or bleak inventories--these prairies
+of things that they did not want.
+
+Now, as a matter of fact, I knew already, with an almost despairing
+distinctness, nearly all these things I did not want and it has not
+helped me (with all due courtesy and admiration) having John Galsworthy
+out photographing them day after day, so that I merely did not want them
+harder. And Mr. Wells's measles and children's diseases, too. I knew
+already that I did not want them. And Mr. Shaw's entire, heroic, almost
+noble collection of things he does not want does not supply me--nor
+could it supply any other man with furniture to make a world with--even
+if it were not this real, big world, with rain and sunshine and wind and
+people in it, and were only that little, wonderful world a man lives
+within his own heart. There have been times, and there will be more of
+them, when I could not otherwise than speak as the champion of Bernard
+Shaw; but, after all, what single piece of furniture is there that
+George Bernard Shaw, living with his great attic of not-things all
+around him, is able to offer to furnish me for me single, little, warm,
+lighted room to keep my thoughts in? Nor has he furnished me with one
+thing with which I would care to sit down in my little room and
+think--looking into the cold, perfect hygienic ashes he has left upon my
+hearth. Even if I were a revolutionist, and not a mere, plain human
+being, loving life and wanting to live more abundantly, I am bound to
+say I do not see what there is in Mr. Galsworthy's photographs, or in
+Mr. Wells's rich, bottomless murk of humanity to make a revolution for.
+And Mr. Bernard Shaw, with all his bottles of disinfectants and shelves
+of sterilized truths, his hard well-being and his glittering comforts,
+has presented the vision of a world in which at the very best--even if
+it all comes out as he says it will--a man would merely have things
+without wanting them, and without wanting anything.
+
+ * * * * *
+
+And so it has seemed to me that even if he is quite unimportant, any man
+to-day who, in some public place, like a book, shall paint the picture
+of his heart's desire, who shall throw up, as upon a screen, where all
+men may see them, his most immediate and most pressing ideals, would
+perform an important service. If a man's sole interest were to find out
+what all men in the world want, the best way to do it would be for him
+to say quite definitely, so that we could all compare notes, what he
+wanted himself. Speaking for a planet has gone by, but possibly, if a
+few of us but speak for ourselves, the planet will talk back, and we
+shall find out at last what it really is that it wants.
+
+The thing that many of us want most in the present grayness and din of
+the world is some one to play with, or if the word "play" is not quite
+the right word, some one with whom we can work with freedom and
+self-expressiveness and joy. Nine men out of ten one meets to-day talk
+with one as it were with their watches in their hands. The people who
+are rich one sees everywhere, being run away with by their motor-cars;
+and the people who are poor one sees struggling pitifully and for their
+very souls, under great wheels and beneath machines.
+
+Of course, I can only speak for myself. I do not deny that a little
+while at a time I can sit by a brook in the woods and be happy; but if,
+as it happens, I would rather have other people about me--people who do
+not spoil things, I find that the machines about me everywhere have made
+most people very strange and pathetic in the woods. They cannot sit by
+brooks, many of them; and when they come out to the sky, it looks to
+them like some mere, big, blue lead roof up over their lives. Perhaps I
+am selfish about it, but I cannot bear to see people looking at the sky
+in this way....
+
+ * * * * *
+
+So, as I have watched my fellow human beings, what I have come to want
+most of all in this world is the inspired employer--or what I have
+called the inspired millionaire or organizer; the man who can take the
+machines off the backs of the people and take the machines out of their
+wits, and make the machines free their bodies and serve their souls.
+
+If we ever have the inspired employer, he will have to be made by the
+social imagination of the people, by creating the spirit of expectation
+and challenge toward the rich among the masses of the people.
+
+I believe that the time has come when the world is to make its last
+stand for idealism, great men, and crowds.
+
+I believe that great men can be really great, that they can represent
+crowds. I believe that crowds can be really great, that they can know
+great men.
+
+The most natural kind of great man for crowds to know first will
+probably be a kind of everyday great man or business statesman, the man
+who represents all classes, and who proves it in the way he conducts his
+business.
+
+I have called this man the Crowdman.
+
+I do not say that I have met precisely the type of inspired millionaire
+I have in mind, but I have known scores of men who have reminded me of
+him and of what he is going to be, and I am prepared to say that in
+spirit, or latent at least, he is all about me in the world to-day. If
+it is proved to me that no such man exists, I am here to say there will
+be one. If it is proved to me that there cannot be one, _I will make
+one_. If it is proved to me that by lifting up Desire in the faces of
+young men and of boys, and in the faces of true fathers and young
+mothers, and by ringing up my challenge on the great doors of the
+schools, I cannot make one, then I will invoke the men that shall write
+the books, that shall sing the songs that shall make one! I say this
+with all reverence for other men's desires and with all respect for
+natural prejudgments. As I have conceived it, the one business of the
+world to-day is to find out what we are for and to find out what men in
+the world--on the whole--really want. When men know what they want they
+get it. Every wrong thing we have to face in modern industrial life is
+due to men who know what they want, and who therefore get it, due to the
+passions and the dreams of men; and the one single way in which these
+wrong things will ever be overcome is with more passions and with more
+and mightier dreams of men.
+
+Nothing is more visionary than trying to run a world without dreams,
+especially an economic world. It is because even bad dreams are better
+in this world than having no dreams at all that bad people so called are
+so largely allowed to run it.
+
+In the final and practical sense, the one factor in economics to be
+reckoned with is Desire.
+
+The next move in economics is going to be the statement of a shrewd,
+dogged, realizable ideal. It is only ideals that have aroused the wrong
+passions, and it is only ideals that will arouse the right ones.
+
+It will have to be, I imagine, when it comes, not a mere statement of
+principles, an analysis, or a criticism, but a moving-picture, a
+portrait of the human race, that shall reveal man's heart to himself.
+What we want is a vast white canvas, spread, as it were, over the end of
+the world, before which we shall all sit together, the audience of the
+nations, of the poor, of the rich, as in some still, thoughtful
+place--all of us together; and then we will throw up before us on the
+vast white screen in the dark the vivid picture of our vast desires,
+flame up upon it the hopes, the passions of human lives, and the grim,
+silent wills of men. _"What do we want?" "Where are we going?"_
+
+In place of the literature of criticism we have come now to the
+literature of Desire.
+
+This literature will have to come slowly, and I have come to believe
+that the first book, when it comes, will be perhaps a book that does not
+prove anything, a book that is a mere cry, a prayer, or challenge; the
+story of what one man with these streetfuls of the faces of men and the
+faces of women pouring their dullness and pouring their weariness over
+him, has desired, and of what, God helping him, he will have.
+
+There is a certain sense in which merely praying to God has gone by. In
+the present desperate crisis of a world plunging on in the dark to a
+catastrophe or a glory that we cannot guess, it is a time for men to
+pray a prayer, a standing-up prayer, to one another.
+
+I believe that it is going to be this huge gathering-in of public
+desire, this imperious challenge of what men want, this standing-up
+prayer of men to one another, which alone shall make men go forth with
+faith and singing once more into the battle of life. Sometimes it has
+seemed to me I have already heard it--this song of men's desires about
+me--faintly. But I have seen that the time is at hand when it shall come
+as a vast chorus of cities, of fields, of men's voices, filling the dome
+of the world--a chorus in the glory and the shame of which no
+millionaire who merely wants to make money, no artist who is not
+expressing the souls and freeing the bodies of men, no statesman who is
+not gathering up the desires of crowds, and going daily through the
+world hewing out the will of the people, shall dare to live.
+
+ * * * * *
+
+But while this is the vision of my belief, I would not have any one
+suppose that I am the bearer of easy and gracious tidings.
+
+It is rather of a great daily adventure one has with the world.
+
+There have been times when it seemed as if it had to begin all over
+again every morning.
+
+Day by day I walk down Fleet Street toward Ludgate Hill.
+
+I look once more every morning at that great picture of any religion; I
+look at the quiet, soaring, hopeful dome--that little touch of singing
+or praying that men have lifted up against heaven. "Will the Dome bring
+the Man to me?"
+
+I look up at the machines, strange and eager, hurrying across the
+bridge. "Will the Machines bring the Man to me?"
+
+I look in the faces of the crowd hurrying past. "Will the Crowd bring
+the Man to me?"
+
+With the picture of my religion--or perhaps three religions or three
+stories of religion--I walk on and on through the crowd, past the
+railway, past the Cathedral, past the Mansion House, and over the Tower
+Bridge. I walk fast and eagerly and blindly, as though a man would walk
+away from the world.
+
+Suddenly I find myself, throngs of voices all about me, standing
+half-unconsciously by a high iron fence in Bermondsey watching that
+smooth asphalt playground where one sees the very dead (for once)
+crowded by the living--pushed over to the edges--their gravestones
+tilted calmly up against the walls. I stand and look through the pickets
+and watch the children run and shout--the little funny, mockingly
+dressed, frowzily frumpily happy children, the stored-up sunshine of a
+thousand years all shining faintly out through the dirt, out through the
+generations in their little faces--"Will the Man come to me out of
+these?"
+
+The tombstones lean against the wall and the children run and shout. As
+I watch them with my hopes and fears and the tombstones tilted against
+the walls--as I peer through the railings at the children, I face my
+three religions. What will the three religions do with the children?
+What will the children do with the three religions?
+
+And now I will tell the truth. I will not cheat nor run away as
+sometimes I seem to have tried to do for years. I will no longer let
+myself be tricked by the mere glamour and bigness of our modern life
+nor swooned into good-will by the roll and liturgy of revolution, "of
+the people," "for the people," "by the people," nor will I be longer
+awed by those huge phrase-idols, constitutions, routines, that have
+roared around me "Liberty, Equality, Fraternity"--those imperious,
+thoughtless, stupid tra-la-las of the People. Do the People see truth?
+Can the People see truth? Can all the crowd, and can all the machines,
+and all the cathedrals piled up together produce the Man, the Crowd-man
+or great man who sees truth?
+
+And so with my three religions, I have three fears, one for each of
+them. There is the Machine fear, lest the crowd should be overswept by
+its machines and become like them; and the Crowd fear, lest the crowd
+should overlook its mighty innumerable and personal need of great men;
+and there is also the daily fear for the Church, lest the Church should
+not understand crowds and machines and grapple with crowds and machines,
+interpret them and glory in them and appropriate them for her own use
+and for God's--lest the Church should turn away from the crowds and the
+machines and graciously and idly bow down to Herself.
+
+And now I am going to try to express these three fears that go with the
+three religions as well as I can, so that I can turn on them and face
+them and, God helping me, look them out of countenance.
+
+
+
+
+CHAPTER II
+
+THE CROWD SCARE
+
+
+Time was when a man was born upon this planet in a somewhat lonely
+fashion. A few human beings out of all infinity stood by to care for
+him. He was brought up with hills and stars and a neighbour or so, until
+he grew to man's estate. He climbed at last over the farthest hill, and
+there, on the rim of things, standing on the boundary line of sky and
+earth that had always been the edge of life to him before, he looked
+forth upon the freedom of the world, and said in his soul, "What shall I
+be in this world I see, and whither shall I go in it?" And the sky and
+the earth and the rivers and the seas and the nights and the days
+beckoned to him, and the voices of life rose around him, and they all
+said, "Come!"
+
+On a corner in New York, around a Street Department wagon, not so very
+long ago, five thousand men were fighting for shovels, fifty men to a
+shovel--a tool for living a little longer.
+
+The problem of living in this modern world is the problem of finding
+room in it. The crowd principle is so universally at work through modern
+life that the geography of the world has been changed to conform to it.
+We live in crowds. We get our living in crowds. We are amused in herds.
+Civilization is a list of cities. Cities are the huge central dynamos of
+all being. The power of a man can be measured to-day by the mile, the
+number of miles between him and the city; that is, between him and what
+the city stands for--the centre of mass.
+
+The crowd principle is the first principle of production. The producer
+who can get the most men together and the most dollars together controls
+the market; and when he once controls the market, instead of merely
+getting the most men and the most dollars, he can get all the men and
+all the dollars. Hence the corporation in production.
+
+The crowd principle is the first principle of distribution. The man who
+can get the most men to buy a particular thing from him can buy the most
+of it, and therefore buy it the cheapest, and therefore get more men to
+buy from him; and having bought this particular thing cheaper than all
+men could buy it, it is only a step to selling it to all men; and then,
+having all the men on one thing and all the dollars on one thing, he is
+able to buy other things for nothing, for everybody, and sell them for a
+little more than nothing to everybody. Hence the department store--the
+syndicate of department stores--the crowd principle in commerce.
+
+The value of a piece of land is the number of footsteps passing by it in
+twenty-four hours. The value of a railroad is the number of people near
+it who cannot keep still. If there are a great many of these people, the
+railroad runs its trains for them. If there are only a few, though they
+be heroes and prophets, Dantes, Savonarolas, and George Washingtons,
+trains shall not be run for them. The railroad is the characteristic
+property and symbol of property in this modern age, and the entire value
+of a railroad depends upon its getting control of a crowd--either a
+crowd that wants to be where some other crowd is, or a crowd that wants
+a great many tons of something that some other crowd has.
+
+When we turn from commerce to philosophy, we find the same principle
+running through them both. The main thing in the philosophy of to-day is
+the extraordinary emphasis of environment and heredity. A man's destiny
+is the way the crowd of his ancestors ballot for his life. His soul--if
+he has a soul--is an atom acted upon by a majority of other atoms.
+
+When we turn to religion in its different phases, we find the same
+emphasis upon them all--the emphasis of mass, of majority. Not that the
+church exists for the masses--no one claims this--but that, such as it
+is, it is a mass church. While the promise of Scripture, as a last
+resort, is often heard in the church about two or three gathered
+together in God's name, the Church is run on the working conviction that
+unless the minister and the elders can gather two or three hundred in
+God's name, He will not pay any particular attention to them, or, if He
+does, He will not pay the bills. The church of our forefathers, founded
+on personality, is exchanged for the church of democracy, founded on
+crowds; and the church of the moment is the institutional church, in
+which the standing of the clergyman is exchanged for the standing of the
+congregation. The inevitable result, the crowd clergyman, is seen on
+every hand amongst us--the agent of an audience, who, instead of telling
+an audience what they ought to do, runs errands for them morning and
+noon and night. With coddling for majorities and tact for whims, he
+carefully picks his way. He does his people as much good as they will
+let him, tells them as much truth as they will hear, until he dies at
+last, and goes to take his place with Puritan parsons who mastered
+majorities, with martyrs who would not live and be mastered by
+majorities, and with apostles who managed to make a new world without
+the help of majorities at all.
+
+Theology reveals the same tendency. The measuring by numbers is found in
+all belief, the same cringing before masses of little facts instead of
+conceiving the few immeasurable ones. Helpless individuals mastered by
+crowds are bound to believe in a kind of infinitely helpless God. He
+stands in the midst of the crowds of His laws and the systems of His
+worlds: to those who are not religious, a pale First Cause; and to those
+who are, a Great Sentimentality far away in the heavens, who, in a kind
+of vast weak-mindedness (a Puritan would say), seems to want everybody
+to be good and hopes they will, but does not quite know what to do
+about it if they are not.
+
+Every age has its typical idea of heaven and its typical idea of hell
+(in some of them it would be hard to tell which is which), and every
+civilization, has its typical idea of God. A civilization with sovereign
+men in it has a sovereign God; and a crowd civilization, reflecting its
+mood on the heavens, is inclined to a pleasant, large-minded God,
+eternally considering everybody and considering everything, but
+inefficient withal, a kind of legislature of Deity, typical of
+representative institutions at their best and at their worst.
+
+If we pass from our theology to our social science we come to the most
+characteristic result of the crowd principle that the times afford. We
+are brought face to face with Socialism, the millennium machine, the
+Corliss engine of progress. It were idle to deny to the Socialist that
+he is right--and more right, indeed, than most of us, in seeing that
+there is a great wrong somewhere; but it would be impossible beyond this
+point to make any claim for him, except that he is honestly trying to
+create in the world a wrong we do not have as yet, that shall be large
+enough to swallow the wrong we have. The term "Socialism" stands for
+many things, in its present state; but so far as the average Socialist
+is concerned, he may be defined as an idealist who turns to materialism,
+that is, to mass, to carry his idealism out. The world having discovered
+two great ideals in the New Testament, the service of all men by all
+other men, and the infinite value of the individual, the Socialist
+expects to carry out one of these ideals by destroying the other.
+
+The principle that an infinitely helpful society can be produced by
+setting up a row of infinitely helpless individuals is Socialism, as the
+average Socialist practises it. The average Socialist is the type of the
+eager but effeminate reformer of all ages, because he seeks to gain by
+machinery things nine tenths of the value of which to men is in gaining
+them for themselves. Socialism is the attempt to invent conveniences
+for heroes, to pass a law that will make being a man unnecessary, to do
+away with sin by framing a world in which it would be worthless to do
+right because it would be impossible to do wrong. It is a philosophy of
+helplessness, which, even if it succeeds in helplessly carrying its
+helplessness out--in doing away with suffering, for instance--can only
+do it by bringing to pass a man not alive enough to be capable of
+suffering, and putting him in a world where suffering and joy alike
+would be a bore to him.
+
+But the main importance of Socialism in this connection lies in the fact
+that it does not confine itself to sociology. It has become a complete
+philosophy of life, and can be seen penetrating with its subtle satire
+on human nature almost everything about us. We have the cash register to
+educate our clerks into pure and honest character, and the souls of
+conductors can be seen being nurtured, mile after mile, by
+fare-recorders. Corporations buy consciences by the gross. They are hung
+over the door of every street car. Consciences are worked by pulling a
+strap. Liverymen have cyclometres to help customers to tell the truth,
+and the Australian ballot is invented to help men to be manly enough to
+vote the way they think. And when, in the course of human events, we
+came to the essentially moral and spiritual reform of a woman's right to
+dress in good taste--that is, appropriately for what she is doing, what
+did we proceed to do to bring it about? Conventions were held year after
+year, and over and over, to get women to dress as they wanted to; dress
+reform associations were founded, syndicates of courage were established
+all over the land--all in vain; and finally,--Heaven help us!--how was
+this great moral and spiritual reform accomplished? By an invention of
+two wheels, one in front of the other. It was brought about by the Pope
+Manufacturing Company of Hartford, Connecticut in two short years.
+
+Everything is brought about by manufacturing companies. It is the
+socialist spirit; the idea that, if we can only find it, there is some
+machine that can surely be invented that will take the place of men: not
+only of hands and feet, but of all the old-fashioned and lumbering
+virtues, courage, patience, vision, common sense, and religion itself,
+out of which they are made.
+
+But we depend upon machinery not only for the things that we want, but
+for the brains with which we decide what we want. If a man wants to know
+what he thinks, he starts a club; and if he wants to be very sure, he
+calls a convention. From the National Undertakers' Association and the
+Launderers' League to the Christian Endeavour Tournament and the World's
+Congress--the Midway Pleasance of Piety--the Convention strides the
+world with vociferousness. The silence that descends from the hills is
+filled with its ceaseless din. The smallest hamlet in the land has
+learned to listen reverent from afar to the vast insistent roar of It,
+as the Voice of the Spirit of the Times.
+
+Every idea we have is run into a constitution. We cannot think without a
+chairman. Our whims have secretaries; our fads have by-laws. Literature
+is a club. Philosophy is a society. Our reforms are mass meetings. Our
+culture is a summer school. We cannot mourn our mighty dead without
+Carnegie hall and forty vice-presidents. We remember our poets with
+trustees, and the immortality of a genius is watched by a standing
+committee. Charity is an Association. Theology is a set of resolutions.
+Religion is an endeavour to be numerous and communicative. We awe the
+impenitent with crowds, convert the world with boards, and save the lost
+with delegates; and how Jesus of Nazareth could have done so great a
+work without being on a committee is beyond our ken. What Socrates and
+Solomon would have come to if they had only had the advantage of
+conventions it would be hard to say; but in these days, when the
+excursion train is applied to wisdom; when, having little enough, we try
+to make it more by pulling it about; when secretaries urge us,
+treasurers dun us, programs unfold out of every mail--where is the man
+who, guileless-eyed, can look in his brother's face; can declare upon
+his honour that he has never been a delegate, never belonged to
+anything, never been nominated, elected, imposed on, in his life?
+
+Everything convenes, revolves, petitions, adjourns. Nothing stays
+adjourned. We have reports that think for us, committees that do right
+for us, and platforms that spread their wooden lengths over all the
+things we love, until there is hardly an inch of the dear old earth to
+stand on, where, fresh and sweet and from day to day, we can live our
+lives ourselves, pick the flowers, look at the stars, guess at God,
+garner our grain, and die. Every new and fresh human being that comes
+upon the earth is manufactured into a coward or crowded into a machine
+as soon as we get at him. We have already come to the point where we do
+not expect to interest anybody in anything without a constitution. And
+the Eugenic Society is busy now on by-laws for falling in love.
+
+What this means with regard to the typical modern man is, not that he
+does not think, but that it takes ten thousand men to make him think. He
+has a crowd soul, a crowd creed. Charged with convictions, galvanized
+from one convention to another, he contrives to live, and with a sense
+of multitude, applause, and cheers he warms his thoughts. When they have
+been warmed enough he exhorts, dictates, goes hither and thither on the
+crutch of the crowd, and places his crutch on the world, and pries on
+it, if perchance it may be stirred to something. To the bigotry of the
+man who knows because he speaks for himself has been added a new bigotry
+on the earth--the bigotry of the man who speaks for the nation; who,
+with a more colossal prejudice than he had before, returns from a mass
+meeting of himself, and, with the effrontery that only a crowd can give,
+backs his opinions with forty states, and walks the streets of his
+native town in the uniform of all humanity. This is a kind of fool that
+has never been possible until these latter days. Only a very great many
+people, all of them working on him at once, and all of them watching
+every one else working at once, can produce this kind.
+
+Indeed, the crowd habit has become so strong upon us, has so mastered
+the mood of the hour, that even you and I, gentle reader, have found
+ourselves for one brief moment, perhaps, in a certain sheepish feeling
+at being caught in a small audience. Being caught in a small audience at
+a lecture is no insignificant experience. You will see people looking
+furtively about, counting one another. You will make comparisons. You
+will recall the self-congratulatory air of the last large audience you
+had the honour to belong to, sitting in the same seats, buzzing
+confidently to itself before the lecture began. The hush of
+disappointment in a small audience all alone with itself, the mutual
+shame of it, the chill in it, that spreads softly through the room,
+every identical shiver of which the lecturer is hired to warm
+through--all these are signs of the times. People look at the empty
+chairs as if every modest, unassuming chair there were some great
+personality saying to each and all of us: "Why are you here? Did you not
+make a mistake? Are you not ashamed to be a party to--to--as small a
+crowd as this?" Thus do we sit, poor mortals, doing obeisance to Empty
+Chairs--we who are to be lectured to--until the poor lecturer who is to
+lecture to us comes in, and the struggle with the Chairs begins.
+
+When we turn to education as it stands to-day, the same self-satisfied,
+inflexible smile of the crowd is upon it all. We see little but the
+massing of machinery, the crowding together of numbers of teachers and
+numbers of courses and numbers of students, and the practical total
+submergence of personality, except by accident, in all educated life.
+
+The infinite value of the individual, the innumerable consequences of
+one single great teaching man, penetrating every pupil who knows him,
+becoming a part of the universe, a part of the fibre of thought and
+existence to every pupil who knows him--this is a thing that belongs to
+the past and to the inevitable future. With all our great institutions,
+the crowds of men who teach in them, the crowds of men who learn in
+them, we are still unable to produce out of all the men they graduate
+enough college presidents to go around. The fact that at almost any
+given time there may be seen, in this American land of ours, half a
+score of colleges standing and waiting, wondering if they will ever find
+a president again, is the climax of what the universities have failed to
+do. The university will be justified only when a man with a university
+in him, a whole campus in his soul, comes out of it, to preside over it,
+and the soul that has room for more than one chair in it comes out of it
+to teach in it.
+
+When we turn from education to journalism, the pressure of the crowd is
+still more in evidence. To have the largest circulation is to have the
+most advertising, and to have the most advertising means to have the
+most money, and to have the most money means to be able to buy the most
+ability, and to have the most ability means to keep all that one gains
+and get more. The degradation of many of our great journals in the last
+twenty years is but the inevitable carrying out of the syndicate method
+in letters--a mass of contributors, a mass of subscribers, and a mass of
+advertisers. So long as it gives itself over to the circulation idea,
+the worse a newspaper is, the more logical it is. There may be a certain
+point where it is bound to stop some time, because there will not be
+enough bad people who are bad enough to go around; but we have not come
+to it yet, and in the meantime about everything that can be thought of
+is being printed to make bad people. If it be asserted that there are
+not enough bad people to go around even now, it may be added that there
+are plenty of good people to take their places as fast as they fail to
+be bad enough, and that the good people who take the bad papers to find
+fault with them are the ones who make such papers possible.
+
+The result of the crowd principle is the inevitable result. Our journals
+have fallen off as a matter of course, not only in moral ideals (which
+everybody realizes), but in brain force, power of expression,
+imagination, and foresight--the things that give distinction and results
+to utterance and that make a journal worth while. The editorial page has
+been practically abandoned by most journals, because most journals have
+been abandoned by their editors: they have become printed
+counting-rooms. With all their greatness, their crowds of writers, and
+masses of readers, and piles of cablegrams, they are not able to produce
+the kind of man who is able to say a thing the kind of way that will
+make everybody stop and listen to him, cablegrams and all. Horace
+Greeley and Samuel Bowles and Charles A. Dana have passed from the
+press, and the march of the crowd through the miles of their columns
+every day is trampling on their graves. The newspaper is the mass
+machine, the crowd thinker. To and fro, from week to week and from year
+to year, its flaming headlines sway, now hither and now thither, where
+the greatest numbers go, or the best guess of where they are going to
+go; and Personality, creative, triumphant, masterful, imperious
+Personality--is it not at an end? It were a dazzling sight, perhaps, to
+gaze at night upon a huge building, thinking with telegraph under the
+wide sky around the world, the hurrying of its hundred pens upon the
+desks, and the trembling of its floors with the mighty coming of a Day
+out of the grip of the press; but even this huge bewildering pile of
+power, this aggregation, this corporation of forces, machines of souls,
+glittering down the Night--does any one suppose It stands by Itself,
+that It is its own master, that It can do its own will in the world? In
+all its splendour It stands, weaving the thoughts of the world in the
+dark; but that very night, that very moment, It lies in the power of a
+little ticking-thing behind its doors. It belongs to that legislature of
+information and telegraph, that owner of what happens in a day, called
+the Associated Press.
+
+If the One who called Himself a man and a God had not been born in a
+crowd, if he had not loved and grappled with it, and been crucified and
+worshipped by it, He might have been a Redeemer for the silent, stately,
+ancient world that was before He came, but He would have failed to be a
+Redeemer for this modern world--a world where the main inspiration and
+the main discouragement is the crowd, where every great problem and
+every great hope is one that deals with crowds. It is a world where,
+from the first day a man looks forth to move, he finds his feet and
+hands held by crowds. The sun rises over crowds for him, and sets over
+crowds; and having presumed to be born, when he presumes to die at last,
+in a crowd of graves he is left not even alone with God. Ten human lives
+deep they have them--the graves in Paris; and whether men live their
+lives piled upon other men's lives, in blocks in cities or in the
+apparent loneliness of town or country what they shall do or shall not
+do, or shall have or shall not have--is it not determined by crowds, by
+the movement of crowds? The farmer is lonely enough, one would say, as
+he rests by his fire in the plains, his barns bursting with wheat; but
+the murmur of the telegraph almost any moment is the voice of the crowd
+to him, thousands of miles away, shouting in the Stock Exchange: "You
+shall not sell your wheat! Let it lie! Let it rot in your barns!"
+
+And yet, if a man were to go around the earth with a surveyor's chain,
+there would seem to be plenty of room for all who are born upon it. The
+fact that there are enough square miles of the planet for every human
+being on it to have several square miles to himself does not prove that
+a man can avoid the crowd--that it is not a crowded world. If what a man
+could be were determined by the square mile, it would indeed be a gentle
+and graceful earth to live on. But an acre of Nowhere satisfies no one;
+and how many square miles does a man want to be a nobody in? He can do
+it better in a crowd, where every one else is doing it.
+
+In the ancient world, when a human being found something in the wrong
+place and wanted to put it where it belonged, he found himself face to
+face with a few men. He found he had to deal with these few men. To-day,
+if he wants anything put where it belongs, he finds himself face to face
+with a crowd. He finds that he has to deal with a crowd. The world has
+telephones and newspapers now, and it has railroads; and if a man
+proposes to do a certain thing in it, the telephones tell the few, and
+the newspapers tell the crowd, and the crowd gets on to the railroad;
+and before he rises from his sleep, behold the crowd in his front yard;
+and if he can get as far as his own front gate in the thing he is going
+for, he must be--either a statesman? a hero? or a great genius? None of
+these. Let him be a corporation--of ideas or of dollars; let him be some
+complex, solid, crowded thing, would he do anything for himself, or for
+anybody else, or for everybody else, in a world too crowded to tell the
+truth without breaking something, or to find room for it, when it is
+told, without breaking something.
+
+This is the Crowd's World.
+
+ * * * * *
+
+What I have written I have written.
+
+I have been sitting and reading it. It is a mood. But there is an
+implacable truth in it, I believe, that must be gotten out and used.
+
+As I have been reading I have looked up. I see the quiet little mountain
+through my window standing out there in the sun. It looks around the
+world as if nothing had happened; and the bobolinks out in the great
+meadow are all flying and singing in the same breath and rowing through
+the air, thousands of them, miles of them. They do not stop a minute.
+
+A moment ago while I was writing I heard the Child outside on the
+piazza, four years old, going by my window back and forth, listening to
+the crunch of her new shoes as if it were the music of the spheres. Why
+should not I do as well? I thought. The Child is merely seeing her shoes
+as they are with as many senses and as many thoughts and desires at once
+as she can muster, and with all her might.
+
+What if I were to see the world like the Child?
+
+Yesterday I went to Robert's Meadow. I saw three small city boys, with
+their splendid shining rubber boots and their beautiful bamboo poles.
+They were on their way home. They had only the one trout between them,
+and that had been fondled, examined, and poked over and bragged about
+until it was fairly stiff and brown with those boys--looked as if it had
+been stolen out of a dried-herring box. They put it reverently back,
+when I saw it, into their big basket. I smiled a little as I walked on
+and thought how they felt about it.
+
+Then suddenly it was as if I had forgotten something. I turned and
+looked back; saw those three boys--a little retinue to that solitary
+fish--trudging down the road in the yellow sun. And I stood there and
+wanted to be in it! Then I saw them going round the bend in the road
+thirty years away.
+
+I still want to be one of those boys.
+
+And I am going to try. Perhaps, Heaven helping me, I will yet grow up to
+them!
+
+I know that the way those three boys felt about the fish--the way they
+folded it around with something, the way they made the most of it, is
+the way to feel about the world.
+
+I side with the three boys. I am ready to admit that as regards
+technical and comparatively unimportant details or as regards
+perspective on the fish the boys may not have been right. It is possible
+that they had not taken a point of view, measured in inches or volts or
+foot-pounds, that was right and could last forever; but I know that the
+spirit of their point of view was right--the spirit that hovered around
+the three boys and around the fish that day was right and could last
+forever.
+
+It is the spirit in which the world was made, and the spirit in which
+new worlds in all ages, and even before our eyes by Boys and Girls
+and--God, are being made.
+
+It is only the boys and the girls (all sizes) who know about worlds. And
+it is only boys and girls who are right.
+
+I heard a robin in the apple tree this morning out in the rain singing,
+_"I believe! I believe!"_
+
+ * * * * *
+
+At the same time, I am glad that I have known and faced, and that I
+shall have to know and face, the Crowd Fear.
+
+I know in some dogged, submerged, and speechless way that it is not a
+true fear. And yet I want to move along the sheer edge of it all my
+life. I want it. I want all men to have it, and to keep having it, and
+to keep conquering it. I have seen that no man who has not felt it, who
+does not know this huge numbing, numberless fear before the crowd, and
+who may not know it again almost any moment, will ever be able to lead
+the crowd, glory in it, die for it, or help it. Nor will any man who has
+not defied it, and lifted his soul up naked and alone before it and
+cried to God, ever interpret the crowd or express the will of the crowd,
+or hew out of earth and heaven what the crowd wants.
+
+We want to help to express and fulfil a crowd civilization, we want to
+share the crowd life, to express what people in crowds feel--the great
+crowd sensations, excitements, the inspirations and depressions of those
+who live and struggle with crowds.
+
+We want to face, and face grimly, implacably, the main facts, the main
+emotions men are having to-day. And the main emotion men are having
+to-day about our modern world is that it is a crowded world, that in the
+nature of the case its civilization is a crowd civilization. Every other
+important thing for this present age to know must be worked out from
+this one. It is the main thing with which our religion has to deal, the
+thing our literature is about, and the thing our arts will be obliged
+to express. Any man who makes the attempt to consider or interpret
+anything either in art or life without a true understanding of the crowd
+principle as it is working to-day, without a due sense of its central
+place in all that goes on around us, is a spectator in the blur and
+bewilderment of this modern world, as helpless in it, and as childish
+and superficial in it, as a Greek god at the World's Fair, gazing out of
+his still Olympian eyes at the Midway Pleasance.
+
+ * * * * *
+
+After the Crowd Fear there comes to most of us the machine fear.
+Machines are the huge limbs or tentacles of crowds. As the crowds grow
+the machines grow; grasping at the little strip of sky over us, at the
+little patch of ground beneath our feet, they swing out before us and
+beckon daily to us new hells and new heavens in our eyes.
+
+
+
+
+CHAPTER III
+
+THE MACHINE SCARE
+
+
+I have had occasion nearly every day for the past two weeks to pass by
+an ancient churchyard on a great hillside not far from London. Most of
+the stones are very old, and seem to have been thoughtfully and
+reverently, flake by flake, wrought into their final form by
+long-vanished hands. As I stand and watch them, with the yews and
+cypresses flocking round them, it is as if in some sort of way they had
+been surely wrought by the hand of love, so full are they of grief and
+of joy, of devotion, of the very singing of the dead and of those who
+loved them.
+
+When I walk on a little farther, and come to a small and new addition to
+the churchyard, and look about me at the stones, I find myself suddenly
+in quite a new company. So far as one could observe, looking at the
+gravestones in the new churchyard, the people who died there died rather
+thoughtlessly and mechanically, and as if nobody cared very much. Of
+course, when one thinks a little further, one knows that this cannot be
+true, and that the men and the women who gathered by these glib, trim,
+capable-looking modern tombstones were as full of love and tenderness
+and reverence before their dead as the others were--but the lines on the
+stones give no sign. One never stops to read an epitaph on one of them;
+one knows it would not be interesting, or really whisper to one the
+strange, happy, human things of another world--even of this world, that
+make the old tombstones such good company and so friendly to us. One
+gives a glance at the stone and passes on. It was made by machinery,
+apparently; a machine might have designed it, a machine might have died
+and been buried under it. One looks beyond it at all the others like
+it--all the glib, competent-looking white stones. Were the silenced
+people all machines under them, all mechanical, all made to a pattern
+like their stones, like these strangely hard, brief tombstones standing
+here at their heads, summing up their lives before us curtly,
+heartlessly, on this gentle old hillside?
+
+I wondered.
+
+I looked back to the old eloquent cemetery that almost seemed to be
+breathing things, and looked once more at the new.
+
+And as I stood and thought, they seemed to me to be two worlds--one the
+world the people all about me are always saying sadly is going by, and
+the other--well, the one we will have to have.
+
+ * * * * *
+
+As I look off from the hilltop at the great sloping countryside about
+me, which stretches miles and miles, with its green fields, and bushy
+treetops, its red roofs, its banners of steam from twenty railways, its
+huge, grim, furious chimneys, its still, sleepy steeples, I also see two
+worlds, the same two worlds over again that I saw in the churchyard,
+except that they are all jumbled together--the complacent, capable,
+cut-out, homeless-looking houses, the little snuggled-down old ones with
+their happy trees about them and trails of cooking smoke. I see the same
+two worlds standing and facing each other before me whichever way I
+turn.
+
+And when I slip out of the churchyard from those two little separate
+worlds of the dead, and move slowly down the long bustling village
+street, and look into the faces of the living, the same two worlds that
+were in the churchyard and on the hills seem to look at me out of the
+faces of the living too.
+
+The faces go hurrying past me, worlds apart. Most people, I imagine, who
+read these pages must have noticed the people's faces in the streets
+nowadays--how they seem to have come out of separate worlds into the
+street a moment, and hurry past, and seem to be going back in a moment
+more to separate worlds.
+
+There is hardly even a village footway left anywhere to-day where one
+cannot see these two worlds, or the spirit of these two worlds, flitting
+past one through the streets in people's faces, and nightly before our
+eyes, struggling with each other to possess, to swallow away into itself
+human souls, to master the fate of man upon the earth.
+
+One of these is the World of the Hand-made; the other is the
+Machine-made World.
+
+ * * * * *
+
+As day by day I watch these two worlds with all their people in them
+flocking past me, I have come to have certain momentary but recurrent
+resentments and attractions, unaccountable strong emotions; and when I
+try afterward to rationalize my emotions, as a man should, and give an
+account of them to myself, and get them ready to use and face my age
+with, and make myself strong and fit to live in an age, I find myself
+with a great task before me. And yet one must do it; one cannot live in
+an age strongly and fitly if one would rather be living in some other
+age, or if it is an age with two worlds in it and one cannot make up
+one's mind which is the world one wants and settle down quietly and live
+in it. Then a strange thing happens, and always happens the moment I
+begin to try to decide which of the two--the Hand-made World or the
+Machine-made World--I will choose. I find that in an odd, confused,
+groping, obstinate way I am bound to choose them both. In spite of all
+its ugly ways--a kind of vast indifference it has to me, to everybody,
+its magnificent heartlessness--I find I have come to take in the
+Machine-made World a kind of boundless, half-secret pride and joy, for a
+terrible and strange beauty there is in it. And then, too, even if I
+wanted to give it up, I could not: neither I nor any man, nor all the
+world combined, could unthink to-day a hundred years, fold up a hundred
+thousand miles of railway, tuck modern life all neatly up again in a
+little, old, snug, safe, lovable Hand-made World. There must be some way
+out, some connecting link between the Hand-made and the Machine-made. We
+have merely lost it for a moment.
+
+Which way shall we turn? And so at last to the little Thing through
+which the whole world whispers to me on my desk, to the mighty railways
+that beckon past my door, to the airships that cannot be stilled, and to
+the rolling mills that will not be silenced, I turn at last! I turn to
+the Machines Themselves. Half-singing and half-cursing, I have faced
+them. There is some way in which they can answer and can be made to
+answer--can be made to give me and the men about me the kind of world we
+want. I try to analyze it and think it out. What is the thing, the real
+thing in the Hand-made World, that fills me with pride and joy, and that
+I cannot and will not give up? Is not the real thing that is in it
+something that can be or might be freed from it, exhaled from it,
+something that might be in some new form saved, made an atmosphere or a
+spirit and passed on? And what is it in the new Machine-made World
+which, in spite of the splendid joy, a rough new, wild religion there is
+in it, keeps daily filling me as I go past machines with this
+contradictory obstinate dread of them? After a time I have made a little
+cleared space in my mind, a little breathing room. It has come to me
+from thinking that what is beautiful in the Hand-made World perhaps is
+not these particular Hand-made things themselves at which I so delight,
+but the Hand-made spirit of the men who made them which the men put into
+the things. And perhaps what is full of death and fear in the
+Machine-made World is not the machines themselves, but the Machine-made
+spirit in which the men who run the machines have made the machines
+work. Perhaps the Hand-made spirit is pervasive, eternal. Perhaps it can
+escape like a spirit, and can live where it will live, and do what it
+will do, like a spirit, and possess the body that it wills to possess.
+Perhaps the Hand-made spirit is still living around me to-day, and is
+not only living, but is living in a more unspeakable, unbounded body
+than any spirit has ever lived in before, and is to-day before our eyes,
+laying its huge iron fingers around our little earth, and holding the
+oceans in its hand, and brushing away mountains with a breath, until we
+have Man at last playing all night through the sky, with visions and
+airships and telescopes. His very words walk on the air with soft and
+unseen feet.
+
+It is the Hand-made spirit that creates machines. The machines
+themselves are still the mighty children of the men who move and work in
+the Hand-made spirit; and the men who glory in them, the men who bring
+them forth, who think them out, and who create them, and who do the
+great and mighty things with them, are still the Hand-made men.
+
+ * * * * *
+
+This leads us up to the question we are all asking ourselves every day.
+"How can a machine-made world be run in the spirit of a hand-made
+world?" The particular form in which the question has been put, which is
+taken from "Inspired Millionaires" is as follows:
+
+"The idea that there is something in a machine simply as a machine which
+makes it inherently unspiritual is based upon the experience of the
+world; but it is, after all, a rather amateur and juvenile world with
+machines as yet. Its ideas are in their first stages, and are based for
+the most part upon the world's experience with second-rate men, working
+in second-rate factories--men who have been bullied, and could be
+bullied, by the machines they worked with into being machines
+themselves. No one would think of denying that men who let machines get
+the better of them, either in their minds or their bodies, in any walk
+of life, grow unspiritual and mechanical. But it does not take a machine
+to make a machine out of a man. Anything will do it if the man will let
+it. Even the farmer who is out under the great free dome of heaven, and
+working in wonder every day of his life, grows like a clod if he buries
+his soul alive in the soil. But farming has been tried many thousands of
+years, and the other kind of farmer is known by everybody--the farmer
+who is master over the soil; who, instead of becoming an expression of
+the soil himself, makes the soil express him. The next thing that is
+going to happen is that every one is going to know the other kind of
+mechanic. It is cheerfully admitted that the kind of mechanic we largely
+have now, who allows himself to be a watcher of a machine, a
+turner-of-something for forty years, can hardly be classed as vegetable
+life. He is not even organic matter except in a very small part of
+himself.
+
+"But it is not the mechanical machine which makes the man unspiritual.
+It is the mechanical man beside the machine. A master at a piano (which
+is a machine) makes it a spiritual thing; and a master at a
+printing-press, like William Morris, makes it a free and artistic and
+self-expressive thing."
+
+I spent a day a little while ago in walking through a factory. I went
+past miles of machines--great glass roofs of sunshine over them--and
+looked in the faces of thousands of men. As I went through the machines
+I kept looking to and fro between the machines and the men who stood
+beside them, and sometimes I came back and looked again at the machines
+and the men beside them; and every machine, or nearly every machine, I
+saw (any one could see it in that factory) was making a man of somebody.
+One could see the spirit of the man who invented the machine, and the
+spirit of the man who worked with it, and the spirit of the man who
+owned it and who placed it there with the man, all softly, powerfully
+running together. There were exceptions, and every now and then one
+came, of course, upon the man who seemed to be simply another and
+somewhat different contrivance or attachment to his machine--some part
+that had been left over and thought of last, and had not been done as
+well as the others; but the factory, taken as a whole, from the
+manager's offices and the great counting-room, and from the tall
+chimneys to the dump, seemed to me to have something fresh and human and
+unwonted about it. It seemed to be a factory that had a look, a look of
+its own. It was like a vast countenance. It had features, an expression.
+It had an air--well, one must say it, of course, if one is driven to it:
+the factory had a soul, and was humming it. Any one could have seen why
+by going into his office and talking a little while with the owner, or
+by even not talking to him--by seeing him look up from his desk. After
+walking through several miles of his personality, and up and down and
+down and up the corridors of his mind, one did not really need to meet
+him except as a matter of form and as a finishing touch. One had been
+visiting with him all along: to look in his face was merely to sum it
+up, to see it all, the whole place, over again in one look. One did not
+need to be surprised; one might have known what such a man would be
+like--that such a factory could only be conceived and wrought by a man
+of genius, a kind of lighted-up man. A man who had put not only
+skylights in his buildings, but skylights in his men, would have to have
+a skylight in himself (a skylight with a motor attachment, of course).
+
+If one were to try to think in nature or in art of something that would
+be like him--well, some kind of transcendental engine, I should say,
+running softly, smoothly outdoors in a great sunshine, would have given
+one a good idea of him. But, however this may be, it certainly would
+have been quite impossible to go through his factory and ever say again
+that machines do not and could not have souls, or at least over-souls,
+and that men who worked with machines did not and could not have souls
+as fast as they were allowed to.
+
+A few days later I went through another factory, and I came out weary
+and spent at night, feeling as unreasonable and almost as hateful about
+machines, and as discouraged about the people who had to work with them
+as John Ruskin did in those first early days when the Factory Chimney
+first lifted its long black flag upon our earth, and bullied great
+cities into cowards and slaves, and all the great, quiet-hearted
+nations, and began making for us--all around us, before our eyes, as
+though in a kind of jeer at us, and at our queer, pretty, helpless
+little religions--the hell we had ceased to believe in.
+
+The hell is here, and is going to be here apparently as long as may be
+necessary for us to see it and believe in it once more. If a hell on our
+own premises, shut down hard over our lives here and now, is what is
+necessary to make us religious and human once more, if we are reduced to
+it, and if having a hard, literal hell--one of our own--is our only way
+of seeing things, of fighting our way through to the truth, and of
+getting once more decisive, manful, commanding ideas of good and evil, I
+for one can only be glad we have Pittsburgs and Sheffields to hurry us
+along and soon have it over with.
+
+But while, like Ruskin, any one can look about the machines and see
+hell, he can see hell to-day, unlike Ruskin, with heaven lined up close
+beside it. The machines have come to have souls. The machines we can see
+all about us have taken sides. We can all of us see the machines about
+us to-day like vast looms, weaving in and weaving out the fate of the
+world, the fate of the churches, the fate of the women and the little
+children, and the very fate of God; and everything about us we can see
+turning at last on what we are doing with the machines that are about
+us, and what we are letting our machines do with us.
+
+ * * * * *
+
+It has cleared my mind, and at least helped me to live side by side with
+machines better from day to day, to consider what these two souls or
+spirits in the machines are, and what they are doing and likely to do.
+If one knows them and one sees them, and sees how they are working, it
+is easier to take sides and join in and help.
+
+It would seem to me that there are two spirits in machinery--the spirit
+of weariness, weakness, of inventing ways of getting out of work; and
+there is the spirit in the machines, too, of moving mountains,
+conquering the sea and air, of working harder and lifting one's work
+over to more heroic, to more splendid and difficult, and almost
+impossible things. It is these two spirits that are fighting for the
+possession and control of our machine civilization. I watch the machines
+and the men beside them and see which side they are on. The labourer who
+is doing as little work as he dares for his wages and the capitalist who
+is giving as little service as he dares for his money are on the one
+side (the vast, lazy, mean majority of employers and employees), and
+there may be seen standing on the other side against them, battling for
+our world, another small but mighty group made up of the labourer who
+loves his work more than his wages, and the capitalist who loves the
+thing he makes more than the profit. In other words, the fate of our
+modern civilization, with all its marvellous machines on it, its art
+galleries and its churches, is all hanging to-day on the battle between
+the spirit of achievement, the spirit of creating things, and the spirit
+of weariness or the spirit of thinking of ways of getting out of things.
+
+It does not take very long to see which one prefers when one considers
+the problem of living in one world or the other. If we are to take our
+choice between living in a world run by tired men and a world run by
+inspired ones, most of us will have little difficulty in deciding which
+we would prefer, and which one we are bound to have. I have been moved
+to come forward with the idea of inspired employers--or, as I have
+called it, "Inspired Millionaires"--because it would seem to me inspired
+employers are the very least we can ask for; for certainly if even our
+employers cannot be inspired or rested and strong, we cannot expect
+their overworked workmen to be. There is no hope for us but to write
+our books and to live our lives in such a way as to help put the world
+in the hands of the Strong, and to help keep its institutions and
+customs out of the hands of the overworked. Overworked mechanical
+employers and overworked labourers are the last men to solve the problem
+of the overworked, except in a small, tired, mean, resentful, temporary
+way.
+
+And so, as I look about me and watch the machines and the men who are
+working with the machines, or owning them, it is on this principle that
+I find myself taking sides. I will not live, if I can help it, in a
+world that is conceived and arranged and managed by tired and overworked
+and mechanical men. Have I not seen tired, mechanical men, whole
+generations of them, vast mobs of them, the men who have let the
+machines mow down their souls? The first thing I have come to ask of a
+man, if he is to be at the head of a machine--whether it is a machine
+called a factory, or a machine called a Government or a city, or a
+machine called a nation--is, _Is he tired?_ I have cast my lot once for
+all--and as it seems to me, too, the lot of the world--with those men
+who are rested, with the surplus men, the men who want to work more not
+less, who are still and gentle and strong in their hearts, steady in
+their imaginations, great men--men who are not driven to being
+self-centred or driven to being class-centred, who can be world-centred
+and inspired.
+
+ * * * * *
+
+When one has made this decision, that one will work for a world in
+control of men who are strong, one suddenly is brought face to face with
+a fact in our machine civilization which probably is quite new, and
+which the spirit of man has never had to face in any age before.
+
+For the first time in the history of the world, machinery has made it
+possible for the world to get into the hands of the weak.
+
+The Gun began it--the gun in a coward's hands may side with the weak,
+and the machine in the hands of the weak may temporarily give the world
+a list or a trend, and leave it leaning on the wrong side.
+
+The Trust, for instance, which is really an extremely valuable
+invention, and perhaps, on the whole, the most important machine of
+modern times when it is used to defend the rights of the people, is a
+very different thing when it is pointed at them. We have to-day, not
+unnaturally, the spectacle of perhaps nine people out of ten getting up
+and saying in chorus all through the world that Trusts ought to be
+abolished; and yet it cannot honestly be said that there is really
+anything about the trust-machine--any more than any other machine--that
+is inherently wicked, or mechanical and heartless. Our real objection to
+the trust-machines is not to the machines themselves, but to the fact
+that they are, or happen to be (judging each Trust by itself), in the
+hands of the weak and of the tired--of men, that is, who have no spirit,
+no imagination about people; mechanical-minded men, who, at least in the
+past, have taken the easiest and laziest course in business--that of
+making all the money they can.
+
+The moment we see the Trusts in the hands of the strong men, the men who
+are unwilling to slump back into mere money-making, and who face daily
+with hardihood and with joy the feat of weaving into business several
+strands of value at once, making things and making money and making men
+together, the Trust will become a vast machine of human happiness,
+lifting up and pulling on the world for all of us day and night.
+
+If our labouring men to-day are to be got out from under the machines,
+we can only bring it to pass by doing everything we can in directors'
+meetings or in labor unions or as buyers or as journalists--whatever we
+may be--to keep the trust-machines in this world out of the hands of the
+tired, weak, and mechanical-minded men.
+
+And the things that have been happening to the trust-machines, or are
+about to happen to them, have happened and are beginning to happen
+before our eyes to the machines themselves. The machines of flame and
+iron wheels and men in monstrous factories which the philosophers and
+the poets and the very preachers have doomed our world with are passing
+through the same evolution as the trust-machines, and shall be seen at
+last through the dim struggle yielding themselves, bending their iron
+wills to the same indomitable human spirit, the same slow, stern,
+implacable will of the soul of man. They shall be inspired machines.
+
+Now for a long time we have seen (for the most part) the weak and
+mechanical-minded employer, the man who takes the line of least
+resistance in business, on every hand about us, making his employees
+mechanical-minded. The men have not been able to work without machines
+to work with, and as they have been obliged to come to him to get the
+machines, he has adopted the policy of letting himself fall into the
+weakest and easiest way of keeping his men under his own control. He
+takes the machines the men have come to him to get, and turns them back
+against them, points them at their lives, stops their minds with them,
+their intelligence and manhood, the very hope and religion with which
+they live; and of course, when men have had machines pointed at them
+long enough, one sees them on every hand being mowed down in rows into
+machines themselves--as deadly and as hopeless to make a civilization
+out of, or a nation out of, or to give votes to, or to have for fathers
+as machines would be, as iron or leather or wood.
+
+In the meantime, however, we seem to have been developing--partly by
+competition and partly by combination and by experience--employers who
+are not mechanical-minded, who have spirit themselves, and who believe
+in it and can use it in others; who find ways of adjusting the hours,
+the wages, and the conditions of work for the men, so that what is most
+valuable in them, their spirit, their imaginations, their hourly
+good-will, can all be turned into the business, can all daily be used as
+the most important part of the working equipment of the factory. These
+employers have found (by believing it long enough to try it) that live
+men can do better and more marketable work than dead ones. If the great
+slow-moving majority of our modern machine employers were not
+mechanical-minded, it would not be necessary to prove to them
+categorically the little platitude (which even people who have observed
+cab-horses know) that the living is more valuable than the half-dead,
+and that live men can do better and more marketable work than half-dead
+ones.
+
+But, of course, if they are not convinced by imagination or by arguments
+or by figures, they may have to be convinced by losing their business;
+for the most spirited employers, those who take the more difficult and
+creative course of making money and men together, are sure to be the
+employers who will get and keep the most spirited men, and are sure to
+crowd out of the market in their own special line employers who can only
+get and keep mechanical-minded ones.
+
+ * * * * *
+
+It would be hard to overstate the importance of the battle now going on
+among the trades unions between the spirited labourers and the tired
+ones, and among the manufacturers between the inspired employers and the
+mechanical-minded ones.
+
+For the time being, at least, it is the inspired employers who have most
+power to change the conditions of labour and to free the
+mechanical-minded slaves. It is they who are standing to-day on the
+great strategical ground of our time. They hold the pass of human life.
+People cannot expect to be inspired in crowds. Crowds are too unwieldy
+and too inconvenient to act quickly. The people can only concentrate
+their energies on getting and demanding inspired employers, on
+insisting that the men who for eight or nine hours a day are pouring in
+with their wages their thoughts, and their motives, the very hope with
+which they live, into their lives, shall be the champions of the people,
+shall represent them and act for them, as they are not placed to act for
+themselves, and with more imagination than they can yet expect to have
+for themselves. If our labouring men of to-day are going to struggle out
+from under the machines, they can only do it by doing all that they can
+in labour unions and in the press and at the polls to keep the machines
+in this world out of the hands of tired and mechanical-minded owners.
+
+But probably the more immediate rescue from the evil or mechanicalness
+in machines is not going to come from the employers on the one hand or
+the employees on the other, but from having the employees in the Trades
+Unions and the employers in the directors' meetings combining together
+to keep in subordinate places where they cannot hurt others all men,
+whether directors or employees, who do not work harder than they have
+to, and who have not the brains to do their work for something besides
+money. The men who are like this will of course be pitied and duly
+considered, but they will be kept where they will not have power to
+control other men, or where by force of position or by mere majority
+they will be able to bully other men to work as mechanically as they do.
+Workmen who do not want to become machines can only better conditions by
+combination with so-called inspired employers--employers who work harder
+than they have to, who dote on the great human difficulties of work, who
+choose not the easiest but the most perfect way of doing things, who are
+never mechanical themselves, and will not let their men be if they can
+help it. I have liked to call these employers inspired millionaires. I
+would rather have the machine owner or employer a millionaire, because
+the more machines an inspired employer can own, the more he can buy and
+get away from the uninspired ones, the sooner will the right of labour
+and the will of the people be accomplished. When the machines are in
+the hands of inspired and strong and spirited men--men of real
+competence or genius for business, the machines will be seen on every
+hand around us as the engines of war against evil, against slavery, the
+whirling weapons of the Spirit.
+
+Even now, in dreams have I stood and watched them--the will of the
+people like a flail in their mighty hands--this vast army of
+machines--go thundering past, driving the uninspired and mechanical off
+the face of the earth.
+
+
+
+
+CHAPTER IV
+
+THE STRIKE--AN INVENTION FOR MAKING CROWDS THINK
+
+
+When I was arranging to slip over from New York and get something I very
+much wanted in England last spring, I found myself held up suddenly in
+all my plans because some men on the docks had decided that there was
+something that they wanted too. They decided that I and thousands of
+other people in New York would have to wait over on the shores of
+America until they got it.
+
+After postponing my plans until things had settled down, I took passage,
+and in due time found myself standing on English soil, only to be
+informed that, while I might be allowed perhaps at least to stand on
+English soil, that was really as much as I could expect. I could not go
+anywhere because a number of men on the railways had decided that there
+was something they wanted and that I would have to wait till they got
+it.
+
+I could go down and look at the silent, cold locomotives on the rails,
+and I could be as wistful and hopeful as I liked about getting up to
+London, but these men had decided that there was something that they
+wanted and I must wait.
+
+I could not think of anything I had ever done to these men, and what had
+Liverpool and London done to them?
+
+After I was duly settled in London, and had begun to get into its little
+ways, and was busily driving about and attending to my business as I had
+planned, 6,000 more men suddenly wanted something, brought me up to a
+full stop one rainy day, and said that they had decided that if I wanted
+to ride I would have to walk, or that I would have to poke dismally
+about in a 'bus, or worm my way through under the ground. As I
+understood it, there was something that they wanted and something that
+they were going to get; and while of course in a way, they recognized
+that there might be something that I wanted too, I would have to wait
+till they got theirs.
+
+I could not think of anything I had ever done to them, nor could I see
+what the thousands of other good people in London that I saw walking and
+puddling about, or watched waiting twenty minutes or so with long,
+hopeful, dogged whistles for cabs, had done to them.
+
+A few days more, and my morning paper tells me suddenly of some more men
+who wanted something--this time up in Lancashire. They had decided that
+they wouldn't let some two or three hundred thousand other men go to
+their work until they got it. They hushed cities to have their own way.
+Day by day I watched them throwing the silence of the cities in their
+employers' faces, closing shops, closing up railroads, telling the world
+it must pay more for the clothes on its back, and all because--a certain
+Mr. and Mrs. Riley of Accrington, North Lancashire did not like or did
+not think that they liked, the North Lancashire Trades Union. (The
+general idea seemed to be to have all the others join in,
+everywhere--fifty-four million spindles, and four hundred and forty
+thousand looms--and wait and keep perfectly still until Mr. and Mrs.
+Riley could make up their minds.)
+
+And now this present week, morning after morning I take up my paper and
+read that 500,000 miners want something. I look in my fire dubiously day
+by day. I may have to go home to America in a few weeks to get warm.
+
+Of course it is only fair to say at the outset that this little series
+of impressions, or sketches, as one may say, of Civilization as I have
+seen it since arriving in England are of such a nature that I need not
+have come over to England to observe them. I would be the last to deny
+that the same conveniences for being disagreeable and for getting in the
+way and for making a general muss of Life can be offered almost any
+time in my own hopeful and blundering country.
+
+What more immediately concerns me in these things is that, having
+happened, there can be no doubt that they have some valuable and worthy
+meaning for me and for other people that I ought to get out of them.
+
+One cannot stand by and see a great civilization like our
+English-speaking civilization, with its ocean liners, cathedrals, and
+aeroplanes, being undignified and inefficient before one's eyes and even
+a little ridiculous, without trying to see if it does not serve some
+purpose. There must be something beyond, something further and deeper,
+something newborn about it, which shall be worth our while. Strikes seem
+to be common people's way of thinking things out. If they had more
+imagination, they would know what they were going to think beforehand,
+without so much trouble perhaps; but so long as they have not, and so
+long as it is really true perhaps that all these millions of levers and
+wheels and engines will have to be stopped, so that the rich
+mechanical-minded people who own them and the poor mechanical-minded
+people who work with them can think better, we will have to be glad at
+least that they are thinking, and we will have to hope that they are
+thinking fast, and will soon have it over with. In the meantime, while
+they are thinking, we can think too.
+
+It is never fair to lump people together, and there are always
+exceptions and special reasons to consider; but, speaking roughly, it is
+fair to lay it down as a general principle that it is apt to be the more
+common kind of employers and employees who find it difficult to think,
+and who need strikes to think with. When we see 175,000 weavers striking
+in Lancashire, and the Trades Unions insisting on the discharge of
+Non-Union men, and employers being willing to recognize the Unions but
+being unwilling to be controlled by them, most of us find ourselves
+taking sides very quickly. We are often amazed to see how quickly we
+take sides, and what amazes some of us most is our apparent
+inconsistency. We find ourselves now on the Union side and now on the
+employer side in the dispute between Capital and Labour. We never know
+when we take up the morning paper, some of us, which side will be our
+next; and very often, if we were suddenly asked why, on reading quietly
+about a new dispute in the morning paper, we had taken promptly one side
+rather than the other, almost unconsciously, before we knew it we would
+not perhaps be able to say at once. The other day I became a little
+alarmed at myself at what looked at first like a kind of moral weakness,
+and inability to stand still on one side or the other in the contest
+between Labour and Capital; and I tried to think my way sternly through,
+and decide why it was my mind seemed to waver from one side to the
+other, and seemed so inconsistent and inefficient.
+
+It seems to me I have just discovered a certain thread of consistency,
+as I look back over many disputes.
+
+As near as I can remember, I find the side that uses force, or that uses
+the most force, invariably turns me against it. If, as I read, I find
+that both sides are using force, I find myself against both sides. I
+find myself wishing, in spite of my dislike of Socialism, that the
+nation had the power, when a quarrelsome industry turns to the people in
+the street and stops them in what they are doing, and tells the people
+in the street that they cannot ride, or that they shall not sleep, or
+that they cannot eat--when a quarrelsome industry insists on keeping the
+whole world up all night because it has a Stomach Ache, I feel suddenly
+that the people ought to be able to take the industry away and put it
+into such hands that the people in the streets will be protected; into
+hands that will make the industry behave so that it won't have a stomach
+ache. An industry with a stomach ache always has it because somebody in
+it has been over-eating and getting more than their share, and is
+incompetent and unfit; and obviously it should have its freedom, its
+privilege of selecting its food, taken away from it until it behaves.
+
+Always allowing for exceptions, we may put it down as a general truth
+that, when we find a cause using force or mere advantage of position, it
+is because there is incompetence or lack of brains in those who conduct
+it, and the cure lies, not in more force, but in more brains. One cannot
+help being angered by force, because one knows that it is not only not a
+remedy, but is itself the cause of all incompetence and blindness in
+business. Force merely heaps the incompetence and blindness up,
+postpones cooeperation, defeats the mutual interest which is the very
+substance of business efficiency in a nation. Force is itself the injury
+mounting up more and more, which it seeks to cure.
+
+The most likely way to prevent industrial trouble would seem to be to
+have employers and managers and foremen who have a genius for getting
+men to trust and believe in them. We are getting smoke-consumers,
+computing machines, and the next contrivance is going to be the employer
+who has the understanding spirit, and who sees the cash value of human
+genius, the value in the market of genius for being fair and getting on
+with people. Arbitration boards are at best (as they themselves would
+say) stupid and negative things, and though better than nothing, as a
+rule merely postpone evil or change symptoms. No one can ever really
+arbitrate for any one else either in industry or marriage except for a
+moment. The trouble lies deep down inside the people who keep needing
+arbitration. As long as these people are still there, and as long as
+incompetent employers or employees are there, there is bound to be
+trouble.
+
+Turning out incompetent employers and incompetent labourers is the only
+way. We are getting rid of them as rapidly as possible. All business in
+the last resort turns on brains for being human and understanding
+people. Business, as people say, is partly business and business is
+partly economics, but more than anything else, in modern times, business
+is psychology.
+
+Success is the science of being believed in. Incompetent employers and
+incompetent labourers are already being turned out, and are bound to be
+turned out implacably more and more, by the competitive nature of modern
+business. Under present conditions, if we have in each industry one
+single competent employing firm, with brains for being fair and brains
+for being far-sighted, and for being thoughtful of others--in short,
+with brains for being believed in--the control of that industry soon
+falls into their hands. People who use force instead of brains are
+second-rate, are out of the spirit of the times, and are going by. And
+this seems to be the spirit, too, which is to govern the more efficient
+Labour Unions as well as the more efficient Trusts.
+
+If it were possible to collect the names in England and America of the
+men in each industry where brains were being personally believed in, we
+would have a list of the leaders of England and America for the next
+fifty years. Having a soul in business pays, not because it affords a
+fine motive power, but because it affords a practical and conclusive
+method of driving the devil out of business. He is being driven out of
+industry, one industry at a time, by men who get on better without him;
+and this is going to go on until the ability to do this--to crowd out
+the devil, to get the devil out of machines and factories, out of the
+machinery of organization--the power to keep the devil out of things and
+out of people, is recognized by everybody as the greatest, most subtle,
+most victorious and universal market-value in the world. The men who can
+be believed in most will get the most business, and, what is still more
+important, the men who can make men believe in them most will be able to
+hire the employees who can be believed in most, and will get a monopoly
+of the efficiency of the world; and though the men who can be believed
+in less may be able to continue for a time to do their work and go
+through all their old motions as well as they can, with all their old
+lumbering, pathetic machinery of watching each other and suspecting each
+other and fighting each other humped up on their backs, they can never
+hope to compete with free-moving, honest men, who deal directly and
+openly and in a few words for their employees, jobbers, consumers, and
+the public, without any vast machinery of suspicion to bother with. It
+is a most curious, local, temporary, back-county idea, the idea that,
+for sheer industrial economy, for simple cheap conclusive finance, there
+is anything on earth in business that will take the place of
+old-fashioned human personal prestige--the prestige of the man who has a
+genius for being believed in.
+
+In a way, perhaps the recent strike among the London cabmen is an
+instance of what is really the essential issue in every strike. The
+bottom fact about the taxi chauffeurs, stated simply, was that they did
+not believe in their employers. They believed that, if the precise
+figures were known, their employers were getting more than their share.
+On the other hand, the bottom fact about the employers was that they did
+not and could not believe that, if the precise figures were known, the
+cabmen were not getting more than their share. They insisted that the
+cabmen should publish, or make known, the precise figures of their
+extras. The cabmen declined to do it, and it made them look for the
+moment perhaps as if they were wrong. But were they necessarily wrong?
+Was it really true that they had any more reason to trust their
+employers than their employers had to trust them? The cabmen might quite
+honestly and justly have said to the owners: "What we want is an honest,
+impeccable little dividend-recorder fastened on the back of every owner,
+as well as on our machines and on us. Then we will publish our extras."
+
+The determining and important fact of economics in the last analysis
+always turns out to be some human fact, some fact about people. It is
+really true that just now, in the present half-stage of
+machine-industry, employers should nearly all be compelled to go about
+in this world with fare-recorders on their backs. Employees too. This
+would be the logical thing to do; and as it is impracticable, and as
+every business must have certain elements of secrecy in it in order to
+be competent, the only alternative is to have in charge men with enough
+genius for being believed in and for taking measures to be believed
+in--to keep employees believing in them, in spite of secrecy. Under
+these conditions, it cannot be long before we will see in every business
+the men being put forward on both sides who have a genius for being
+believed in. Managers and superintendents will be put in office
+everywhere who see the cash value, the economy, of the simple,
+old-fashioned power in a man of a genius for being believed in;
+employers with the power of inspiring more and better work from their
+workmen; Labour men with the power of inspiring employers to believe in
+them, of inspiring their employers to put up money, stock, or profits on
+their belief--on the belief that workmen are capable of the highest
+qualities of manhood: hard work, loyalty, persistence, and faith toward
+a common end. I have preferred to have this inspired employer a
+millionaire, because the more capital he has the more men he can employ,
+and the more rapidly the other kind of millionaire, the blind,
+old-fashioned butter of Labour, will be driven out of business.
+
+Little can be done with one book, but at this special juncture, this
+psychological moment for copartnership and the spirit of copartnership,
+when all the world is touched to the quick by great strikes--at a time
+when one can sit still and almost hear the nations think--there are some
+of us who hope that the case we are trying to make out for copartnership
+between Capital and Labour will be of use to those who are trying to do
+things, and who for the moment find themselves foiled at every point by
+men who have given up believing in human nature. We wish to put
+ourselves on record, and to say that we do believe in human nature, and
+that we believe not only that the inspired employer is going to be
+evolved by the Crowd, but that the Crowd is going to recognize him and
+is going to take sides with him, and that the Crowd is going to justify
+him, make him succeed, is going to make his success its own success. In
+other words, we believe in heroes, crowds, and goodness; in men of
+heroic gifts--who are fit and meet to interpret the wills and desires
+of crowds--who are great men or Crowd-Men, crowds in spirit themselves.
+
+I would like to try to express the type of modern man who, as it seems
+to me, is about to prove himself the real ruler of our modern world, the
+silent master of what the crowds shall think. It has seemed to me that
+it is going to be a man of a marked type, and of a particular
+temperament, to whom we will have to look in our new and crowded world
+for the crowd-interpreter, or man who touches the imagination of crowds.
+
+As our whole labour problem to-day turns on our being able to touch the
+imagination of Crowds, it may not be uninteresting in the next chapter
+to consider what a man who can do this will probably be like and the
+spirit in which he will do it.
+
+
+
+
+CHAPTER V
+
+THE CROWD-MAN--AN INVENTION FOR MAKING CROWDS SEE
+
+
+When Wilbur Wright flew around the Statue of Liberty in New York the
+other day, his doing it was a big event; but a still bigger event, as it
+seems to some of us, was the way he felt about New York when he did it.
+All New York could not make him show off. Hundreds of thousands of
+people on roofs could look up at the sky over New York, for him to go
+by, all that they liked. He slipped down to Washington without saying
+anything, on the 3:25 train, to attend to flying as part of the serious
+business of the world.
+
+Why fly around a little town like New York, or show your bright wings in
+the light, or circle the Statue of Liberty for fun, when you are
+reconstructing civilization, and binding a whole planet together, and
+wrapping the heavens close down around the earth, and making railroads
+everywhere out of the air? New York is always a little superficial and
+funny about itself. All it needs to do, it seems to think, is to snap
+its fingers at a man of genius anywhere on this broad world, whisper to
+him pleasantly, and he will trot promptly up, of course, and do his
+little turn for it.
+
+But not Wilbur Wright. Wilbur Wright would not give two million people
+an encore, or even come back to bow. As one looked over from Mount Tom
+one could see all New York black and solid on the tops of its roofs and
+houses looking up into a great hole of air for him, and Wilbur Wright
+slipping quietly off down to Washington and leaving them there, a whole
+great city under the sky, with its heads up!
+
+A little experience like this has been what New York has needed for a
+long time. It takes a scientist to do these things. I wish there were
+some poet who would do as well. Even a prophet up above New York--or
+seer of men and of years--glinting his wings in the light, the New York
+_Sun_ and the _World_ and the _Times_ down below, all their opera-glasses
+trained on him, and all those little funny reporters running helplessly
+about, all the people pouring out from Doctor Parkhurst's church to
+look up.... It would be something.
+
+Probably there are very few capitals in the world--Paris, Berlin, or
+London--that would not be profoundly stirred and possibly much improved
+by having some man suddenly appear up over them, who would be so
+interested in what he was doing that he would forget to notice whether
+anybody was looking--who would be capable of slipping off quietly and
+leaving an entire city with its heads up, and going on and attending to
+business.
+
+There have been times when we would have been relieved, some of us, if
+the North Pole could have been discovered in this way and without large
+audiences tagging. There are some of us who will never cease to regret
+as long as we live that the North Pole could not have waited a little.
+We would rather have had Wilbur Wright discover it. One can imagine how
+he would do it: fly gracefully up to it all by himself, and discover it
+some pleasant evening, and have it over with, and slip back on his soft
+wings in the night, and not say anything about it. It is this Wilbur
+Wright spirit that I would like to dwell on in these pages. It seems to
+me it is a true modern spirit, the spirit which alone could make our
+civilization great, and the spirit which alone could make crowds great.
+It was the crowd that spoiled the way the Pole was discovered--all the
+millions of people, vast, thoughtless audiences piling in and making a
+show of it. Many people in America, all the vast crowds reading about
+it, seemed to feel that they were more important than the Pole; and when
+Captain Peary came back, vast crowds of these same people paid as much
+as five dollars apiece for the privilege of being in the same room with
+him. It was quite impossible not to contrast Captain Peary in his
+attitude toward the crowd and Wilbur Wright. There seemed to be, and
+there will always remain, a certain vulgarity in the way the North Pole
+was discovered, and the way the whole world behaved in regard to it, and
+the secret seems to have been in Captain Peary's failure to be a Wilbur
+Wright. He allowed the Pole to be a Crowd affair. All the while as he
+went about the country holding his little exhibits of the tip of the
+planet we could not help wishing, many of us who were in the Audience,
+that this man who sat there before us, the man who had the Thing in his
+hand, who had collected the North Pole, would not notice us, would snub
+us if need be a little, and would leave these people, these millions of
+people, with their heads up and go quietly on to the South Pole and
+collect that. It is because there are thousands of men who understand
+just how Wilbur Wright felt when he slipped away the other day in New
+York and left the entire city with its heads up that we have every
+reason to expect that the crowd is to produce great leaders, and is to
+become a great crowd, great and humble in spirit before God, before the
+stars, and the atoms, and the microbes, and before Itself. In the
+meantime, however, we see all about us in the world countless would-be
+leaders of the crowd, who would perhaps not quite understand the way
+Wilbur Wright felt that day when he slipped away from New York and left
+the entire city with its heads up. Most newspaper men--men who are in
+the habit of writing for a crowd and regarding a crowd quite
+respectfully--will have wondered a little why Wilbur Wright could have
+let such a crowd go by. Most actors and theatrical people would have
+stayed over a train or so and given one more little performance with all
+those wistful people on the roof-tops. There are only a very few
+clergymen in England or America to-day who, with a great audience like
+that and so many men in it, would ever have thought of slipping off on
+the 3:25 train in the way Wilbur Wright did. The ministers and the
+politicians of all countries are still wondering a little--if they ever
+thought of it--how Wright did it. Most of the other people in the world
+wonder a little, too, but I imagine that the great inventors of the
+world who read about it the next morning did not wonder. The true
+scientists, in this country and in Germany and in France, all understood
+just how Wilbur Wright felt when he left New York with its heads up. The
+great artists of the world, in literature, in painting, and
+architecture; the great railroad builders, the city builders, the nation
+builders, the great statesmen, the great biologists, and chemists,
+understood. James J. Hill, with his face toward the Pacific, understood.
+Alexander Graham Bell, out abroad doing the listening and talking and
+thinking the thoughts of eighty million people, understood. Marconi,
+making the ships whisper across the sea, and William G. McAdoo, shooting
+a hundred and seventy thousand people a day through a hole under the
+Hudson--understood.
+
+And God, when He made the world. And Columbus when he discovered
+America. And Jesus Christ when He was so happy and so preoccupied over
+His vision of a new world, over inventing Christianity, that it seemed a
+very small and incidental thing to die on the Cross--He understood.
+
+Wilbur Wright's secret was that he had a vision. His vision was that a
+human being could be greater and more powerful than the world had ever
+believed before.
+
+Just to be there was a great thought, to be allowed to be one of those
+admitted, to be present at the first faint beginning, the first still
+alighting of the human spirit from the earth upon the sky. Wilbur Wright
+made the most ordinary man a genius a minute. He made him wonder softly
+who he was--and the people all about him--who were they? and what would
+they think, and what would they do next? The first flash of light on the
+wings was a thousand years. It was as if almost for a moment he saw at
+last the whole earth about him. History, churches, factories on it,
+slipping out of its cocoon at last--its little, old, faded, tied-down
+cocoon, and sailing upon the air--sailing with him, sailing with the
+churches, with the factories, and with the schools, with History,
+through the Invisible, through the Intangible--out to the Sun....
+
+ * * * * *
+
+Perhaps the reason that New York was a great city a few minutes the
+other day when Wilbur Wright was there was that Wilbur Wright had a new
+vision in the presence of all those men of something that they could do.
+He touched the imagination of men about themselves. They were profoundly
+moved because they saw him in their presence inventing a new kind and
+new size of human being. He raised the standard of impossibility, and
+built an annex on to the planet while they looked; took a great strip
+off of space three miles wide and folded it softly on to the planet all
+the way round before their eyes. For three miles more--three miles
+farther up above the ground--there was a space where human beings would
+have to stop saying, "I can't," and "You can't," and "We can't." If
+people want to say "I can't," and "You can't," they will have to say it
+farther and farther away from this planet now. Let them try Mars. The
+modern imagination takes to impossibilities naturally with Wilbur Wright
+against the horizon. The thing we next cannot believe is the next thing
+to expect.
+
+Nobody would have believed ten years ago that an architect could be
+invented who would tell a man that his house would cost him thirty
+thousand dollars, and then hand him back two thousand dollars when he
+had finished it. But the man had been invented--he invented himself.
+
+He represents the owner, and does as the owner would be done by if he
+did it himself--if he had the technical knowledge and the time to do it.
+
+Nobody would have believed a few years ago that a railway president,
+when he had occasion to reduce the wages of several thousand employees
+10 per cent., would begin by reducing his own salary 30 per cent., and
+the salary of all the officials all the way down 15 per cent., or 20 per
+cent.
+
+Nobody would have believed some time ago that an organizing inventor
+would be evolved who would meet his directors and tell them that, if
+they would have their work done in their mills in three shifts instead
+of two, the men would work so much better that it would not cost the
+Company more than 10 per cent. more to offer the better conditions. But
+such an organizing inventor has been invented, and has proved his case.
+
+Luther Burbank has made a chestnut tree eighteen months old bear
+chestnuts; and it has always taken from ten to twenty-five years to make
+a tree furnish its first chestnut before. About the same time that
+Luther Burbank had succeeded in doing this with chestnuts a similar type
+of man, who was not particularly interested in chestnuts and wanted to
+do something with human nature, who believed that human nature could
+really be made to work, found a certain staple article that everybody
+needs every day in a state of anarchy in the market. The producers were
+not making anything on it. The wholesalers dealt in it without a profit,
+and the retailers sold it without a profit, and merely because the other
+things they sold were worthless without it.
+
+----, who was the leading wholesale dealer and in the best position to
+act, pointed out that, if the business was organized and everybody in it
+would combine with everybody else and make it a monopoly, the price
+could be made lower, and everybody would make money.
+
+Of course this was a platitude.
+
+It was also a platitude that human nature was not good enough, and could
+not be trusted to work properly in a monopoly.
+
+---- then proceeded to invent a monopoly--a kind of monopoly in which
+human nature could be trusted.
+
+He used a very simple device.
+
+He began by being trusted himself.
+
+Having personally and directly proved that human nature in a monopoly
+could be trusted by being trusted himself, all he had to do was to
+capitalize his knowledge of human nature, use the enormous market value
+of the trust people had in him to gather people about him in the
+business who had a good practical business genius for being trusted too
+and for keeping trusted: everybody else was shut out.
+
+The letter with which the monopoly was started (after dealing duly with
+the technical details of the business) ended like this:
+
+"... the soundest lines of business--_viz._, fair prices, fair profits,
+fair division of profits, fair recognition of service, do as you would be
+done by, money back where it is practicable, one's profit so small as to
+make competition not worth while, open dealing, and open books."
+
+He had invented a monopoly which shared its profits with the people, and
+which the people trusted. He was a Luther Burbank in money and people
+instead of chestnuts. He raised the standard of impossibility in people,
+and invented a new way for human nature to work.
+
+
+
+
+CHAPTER VI
+
+THE IMAGINATION OF CROWDS
+
+
+The modern imagination takes, speaking roughly, three characteristic
+forms:
+
+1. Imagination about the unseen or intangible--the spiritual--as
+especially typified in electricity, in the wireless telegraph, the
+aeroplane: a new and extraordinary sense of the invisible and the
+unproved as an energy to be used and reckoned with.
+
+2. Imagination about the future--a new and extraordinary sense of what
+is going to happen next in the world.
+
+3. Imagination about people. We are not only inventing new machines, but
+our new machines have turned upon us and are creating new men. The
+telephone changes the structure of the brain. Men live in wider
+distances, and think in larger figures, and become eligible to nobler
+and wider motives.
+
+Imagination about the unseen is going to give us in an incredible degree
+the mastery of the spirit over matter.
+
+Imagination about the future is going to make the next few hundred years
+an organic part of every man's life to-day.
+
+The imagination of men about themselves and other people is going to
+give us a race of men with new motives; or, to put it differently, it is
+going to give us not only new sizes but new kinds of men. People are
+going to achieve impossibilities in goodness, and our inventions in
+human nature are going to keep up with our other inventions.
+
+
+
+
+CHAPTER VII
+
+IMAGINATION ABOUT THE UNSEEN
+
+
+The most distinctively modern thing that ever happened was when Benjamin
+Franklin went out one day and called down lightning from heaven. Before
+that, power had always been dug up, or scraped off the ground. The more
+power you wanted the more you had to get hold of the ground and dig for
+it; and the more solid you were, the more heavy, solid things you could
+get, the more you could pull solid, heavy things round in this world
+where you wanted them. Franklin turned to the sky, and turned power on
+from above, and decided that the real and the solid and the substantial
+in this world was to be pulled about by the Invisible.
+
+Copernicus had the same idea, of course, when he fared forth into space,
+and discovered the centre of all power to be in the sun. It grieved
+people a good deal to find how much more important the sky was than they
+were, and their whole little planet with all of them on it. The idea
+that that big blue field up there, empty by day and with such crowds of
+little faint dots in it all night, was the real thing--the big, final,
+and important thing--and that they and their churches and popes and
+pyramids and nations should just dance about it for millions of years
+like a mote in a sunbeam, hurt their feelings at first. But it did them
+good. It started them looking Up, and looking the other way for power.
+
+Very soon afterward Columbus enlarged upon the same idea by starting the
+world toward very far things, on the ground; and he bored through the
+skylines, a thousand skylines, and spread the nations upon the sea.
+Columbus was the typical modern man led by the invisible, the
+intangible; and on the great waters somewhere between Spain and New
+York, between the old and the new, Columbus discovered the Future Tense,
+the centrifugal tense, the tense that sweeps in the unknown, and gathers
+in, out of space, out of hope, out of faith, the lives of men. The mere
+fastened-down stable things, the mere actual facts, stopped being the
+world with Columbus, and the air and the sky began to be swung in, and
+to be swept through the thoughts and acts of men and of women.... Then
+miners, mariners, explorers, inventors--the impossible steamship, the
+railway, the impossible cotton-gin and sewing-machine and reaper, Hoosac
+tunnels and Atlantic cables. The impossible became one of the habits of
+modern life.
+
+Of course the sky and the air and the unknown and the future had been
+recognized before, but only a little and in a rather patronizing way.
+But when a world has made a great, solid continent by following a
+horizon line, it begins to take things just beyond very seriously. And
+so our Time has been fulfilled. We have had the stone age; we have had
+the iron age; and now we have the sky age, and the sky telegraph, and
+sky men, and sky cities. Mountains of stone are built out of men's
+visions, towers and skyscrapers swing up out of their wills and up out
+of their hearts.
+
+ * * * * *
+
+Not long ago, as I was coming away from New York in the Springfield
+Express, which was running at fifty-five miles an hour, I saw suddenly
+some smoke coming up apparently out of a satchel on the floor, belonging
+to the man in the chair in front of me. I moved the satchel away, and
+the smoke came up through the carpet. I spoke to the Pullman conductor
+who was passing through, and in a second the train had stopped, and the
+great wild roaring Thing had ceased, and we stood in a long, wide, white
+silence in the fields. We got off the car--some of us--to see what had
+happened, and to see if there was a hot box on the wheels. We found
+that the entire underside of the floor of the car was on fire, and what
+had happened? Nothing except a new impossibility; nothing except that a
+human being had invented an electrical locomotive so powerful that it
+was pulling that train fifty-five miles an hour while the brakes on the
+car were set--twelve brakes all grinding twenty miles on those twelve
+wheels; and the locomotive paid no more attention to the brakes of that
+heavy Pullman than it would to a feather or to a small boy, all the way
+from New York to Stamford, hanging on behind. As I came in I looked
+again at the train--the long dull train that had been pulled along by
+the Invisible, by the kingdom of the air and the sky--the long, dull,
+heavy Train! And the spirit of the far-off sun was in it!
+
+In Count Zeppelin's new airship the new social spirit has a symbol, and
+in the gyroscopic train the inspired millionaire is on a firm
+foundation. The power of the new kind and new size of capitalist is his
+power of keeping an equilibrium with the people, and the men of real
+genius in modern affairs are men who have motor genius and light genius
+over other men's wills. They are allied to the X-ray and the airship,
+and gain their pre-eminence by their power of forecast and
+invention--their power of riding upon the unseen, upon the thoughts of
+men and the spirit of the time. Even the painters have caught this
+spirit. The plein air painters are painting the light, and the sculptors
+are carving shadows and haloes, and we have not an art left which does
+not lean out into the Invisible. And religion is full of this spirit and
+theosophy and Christian Science. The playwrights are touched by it; and
+the action, instead of being all on the stage, is thrown out into the
+spirit of the audience. The play in a modern theatre is not on the stage
+but in the stalls. Maeterlinck, Ibsen, Shaw, merely use the stage as a
+kind of magic-lantern or suggestion-centre for the real things that, out
+behind us in the dark, are happening in the audience.
+
+
+
+
+CHAPTER VIII
+
+THE CROWD'S IMAGINATION ABOUT THE FUTURE
+
+
+I remember looking over with H.G. Wells one night some time ago a set of
+pictures or photographs of the future in America, which he had brought
+home with him. They were largely skyscrapers, big bridges, Niagaras, and
+things; and I could not help thinking, as I came home that night, how
+much more Mr. Wells had of the future of America in his own mind than he
+could possibly buy in his photographs. What funny little films they were
+after all, how faint and pathetic, how almost tragically dull, those
+pictures of the future of my country were! H.G. Wells himself, standing
+in his own doorway, was more like America, and more like the future of
+America, than the pictures were.
+
+The future in America cannot be pictured. The only place it can be seen
+is in people's faces. Go out into the street, in New York, in Chicago,
+in San Francisco, in Seattle; look eagerly as you go into the faces of
+the men who pass, and you feel hundreds of years--the next hundred
+years--like a breath, swept past. America, with all its forty-story
+buildings, its little Play Niagaras, its great dumb Rockies, is the
+unseen country. It can only as yet be seen in people's eyes. Some days,
+flowing sublime and silent through our noisy streets, and through the
+vast panorama of our towers, I have heard the footfalls of the unborn,
+like sunshine around me.
+
+This feeling America gives one in the streets is the real America. The
+solidity, the finality, the substantial fact in America, is the daily
+sense in the streets of the future. And it has seemed to me that this
+fact--whether one observes it in Americans in America, in Americans in
+England and in other nations--is what one might call, for lack of a
+better name, the American temperament in all peoples is the most
+outstanding typical and important fact with which our modern world and
+our philosophy about the world have now to reckon. Nothing can be seen
+as it really is if this amazing pervasive hourly sense of the future is
+left out of it.
+
+All power is rapidly coming to be based on news--news about human
+nature, and about what is soon to be done by people. This news travels
+by express in boxes, by newspapers, by telephone, by word of mouth, and
+by wireless telegraph. Most of the wireless news is not only wireless,
+but it is in cipher--hence prophets, or men who have great
+sensitiveness; men whose souls and bodies are films for the future,
+platinum plates for the lights and shadows of events; men who are
+world-poets, sensitive to the air-waves and the light-waves of truth, to
+the faintest vibrations from To-morrow, or from the next hundred years
+hovering just ahead. As a matter of course, it is already coming to be
+true that the most practical man to-day is the prophet. In the older
+days, men used to look back for wisdom, and the practical man was the
+man who spoke from experience, and they crucified the prophet. But
+to-day, the practical man is the man who can make the best guess on
+to-morrow. The cross has gone by; at least, the cross is being pushed
+farther along. A prophet in business or politics gets a large salary
+now; he is a recognized force. Being a prophet is getting to be almost
+smug and respectable.
+
+We live so in the future in our modern life, and our rewards are so
+great for men who can live in the future, that a man who can be a
+ten-year prophet, or a twenty-five-year prophet, like James J. Hill, is
+put on a pedestal, or rather is not wasted on a pedestal, and is made
+President of a railroad. He swings the country as if it were his hat. We
+see great cities tagging Wilbur Wright, and emperors clinging to the
+skirts of Count Zeppelin. We only crucify a prophet now if he is a
+hundred, or two hundred or five hundred years ahead. Even then, we
+would not be apt to crucify; we would merely not use him much, except
+the first twenty-five years of him.
+
+The theory is no longer tenable that prophets must be necessarily
+crucified. As a matter of history, most prophets have been crucified by
+people; but it was not so much because of their prophecy as because
+their prophecy did not have any first twenty-five years in it. They were
+crucified because of a blank place or hiatus, not necessarily in their
+own minds, but at least in other people's. People would have been very
+glad to have their first twenty-five years' worth if they could have got
+it. It is this first twenty-five years, or joining-on part, which is
+most important in prophecy, and which has become our specialty in the
+Western World. One might say, in a general way, that the idea of having
+a first twenty-five years' section in truth for a prophet is a modern,
+an almost American, invention. We are temperamentally a country of the
+future, and think instinctively in futures; and perhaps it is not too
+much to say (considering all the faults that go with it for which we are
+criticized) that we have led the way in futures as a specialty, as a
+national habit of mind; and though with terrific blunders perhaps have
+been really the first people _en masse_ to put being a prophet on a
+practical basis--that is, to supply the first twenty-five years'
+section, or the next-thing-to-do section to Truth, to put in a kind of
+coupling between this world and the next. This is what America is for,
+perhaps--to put in the coupling between this world and the next.
+
+In the former days, the strength of a man, or of an estate, or a
+business, was its stability. In the new world, instead of stability, we
+have the idea of persistence, and power lies not so much in solid
+brittle foundation quality as in conductivity. Socially, men can be
+divided into conductors--men who connect powers--and non-conductors--men
+who do not; and power lies in persistence, in dogged flexibility,
+adaptableness, and impressionableness. The set conservative class of
+people, in three hundred years, are going to be the dreamers,
+inventors--those who demonstrate their capacity to dream true, and who
+hit shrewdly upon probabilities and trends and futures; and the power of
+a man is coming to be the power of observing atmospheres, of being
+sensitive to the intangible and the unknown. People are more likely to
+be crucified two thousand years from now for wanting to stay as they
+are. There used to be the inertia of rest; and now in its place, working
+reciprocally in a new astonishing equilibrium, we step up calmly on our
+vast moving sidewalk of civilization and swing into the inertia of
+motion.
+
+The inertia of men, instead of being that of foundations, conventions,
+customs, facts, sogginess, and heaviness, is getting to be an inertia
+now toward the future, or the next-thing-to-do. Most of us can prove
+this by simply looking inward and taking a glimpse of our own
+consciousness. Let a man draw up before his own mind the contents of his
+own consciousness (if he has a motor consciousness), and we find that
+the future in his life looms up, both in its motives and its character,
+and takes about three quarters of the room of his consciousness; and
+when it is not looming up, it is woven into everything he does. Even if
+all the future were for was to help one understand the present and act
+this immediate moment as one should, nine tenths of the power of seeing
+a thing as it is, turns out to be one's power of seeing it as it is
+going to be. In any normal man's life, it is really the future and his
+sense of the future that make his present what it is.
+
+History is losing its monopoly. It is only absorbed in men's minds--in
+the minds of those who are making more of it--in parts or rather in
+elements of all its parts.
+
+The trouble with history seems to have been, thus far, that people have
+been under the illusion that history should be taken as a solid. They
+seem to think it should be taken in bulk. They take it, some of them, a
+solid hundred years of it or so, and gulp it down. The advantage of
+prophecy is that it cannot be taken as a solid by people who would take
+everything so if they could. Prophecy is protected. People have to
+breathe it, assimilate it, and get it into their circulation and make a
+solid out of it personally, and do it all themselves. It is this process
+which is making our modern men spiritual, interpretative, and powerful
+toward the present and toward the past, and which is giving a body and
+soul to knowledge, and is making knowledge lively and human, the kind of
+knowledge (when men get it) that makes things happen.
+
+
+
+
+CHAPTER IX
+
+THE CROWD'S IMAGINATION ABOUT PEOPLE
+
+
+I would like to propose, as a basis for the judgment of men and events,
+and as a basis for forecasting the next men and next events, and
+arriving at a vision of action, a Theory of the World.
+
+Every man has one.
+
+Every man one knows can be seen doing his work in this world on a great
+background, a kind of panorama or stage setting in his mind, made up of
+history and books, newspapers, people, and experiences, which might be
+called his Theory of the World.
+
+It is his theory of the world which makes him what he is--his personal
+judgment or personal interpretation of what the world is like, and what
+works in it, and what does not work.
+
+A man's theory as to why people do or do not do wrong is not a theory he
+might in some brief disinterested moment, possibly at luncheon, take
+time to discuss. His theory of what is wrong and of what is right, and
+of how they work, touches the efficiency with which he works intimately
+and permanently at every point every minute of his business day.
+
+If he does not know, in the middle of his business day, what his theory
+of the world--of human nature--is, let him stop and find out.
+
+A man's theory of the world is the skylight or manhole over his work. It
+becomes his hell or heaven--his day and night. He breathes his theory of
+the world and breathes his idea of the people in it; and everything he
+does may be made or may be marred by what, for instance, he thinks in
+the long-run about what I am saying now on this next page. Whether he
+is writing for people, or doing business with them over a counter, or
+launching books at them, everything he does will be steeped in what he
+believes about what I am saying now--it shall be the colour of the world
+to him, the sound or timbre of his voice--what he thinks or can make up
+his mind to think, of what I am saying--on this next page.
+
+
+
+
+CHAPTER X
+
+A DEMOCRATIC THEORY OF HUMAN NATURE
+
+
+If the men who were crucifying Jesus could have been suddenly stopped at
+the last moment, and if they could have been kept perfectly still for
+ten minutes and could have thought about it, some of them would have
+refused to go on with the crucifixion when the ten minutes were over. If
+they could have been stopped for twenty minutes, there would have been
+still more of them who would have refused to have gone on with it. They
+would have stolen away and wondered about The Man in their hearts. There
+were others who were there who would have needed twenty days of being
+still and of thinking. There were some who would have had to have twenty
+years to see what they really wanted, in all the circumstances, to do.
+
+People crucified Christ because they were in a hurry.
+
+They did what they wanted to do at the moment. So far as we know, there
+were only two men who did what they would have wished they had done in
+twenty years: there was the thief on the other cross, who showed The Man
+he knew who He was; and there was the disciple John, who kept as close
+as he could. John perhaps was thinking of the past--of all the things
+that Christ had said to him; and the man on the other cross was thinking
+what was going to happen next. The other people who had to do with the
+crucifixion were all thinking about the thing they were doing at the
+moment and the way they felt about it. But the Man was Thinking, not of
+His suffering, but of the men in front of Him, and of what they could be
+thinking about, and what they would be thinking about afterward--in ten
+minutes, in twenty minutes, in twenty days, or in twenty years; and
+suddenly His heart was flooded with pity at what they would be thinking
+about afterward, and in the midst of the pain in His arms and the pain
+in His feet He made that great cry to Heaven: "Father, forgive them;
+they know not what they do!"
+
+It is because Christians have never quite believed that The Man really
+meant this when He said it that they have persecuted the Jews for two
+thousand years. It is because they do not believe it now that they blame
+Mr. Rockefeller for doing what most of them twenty years ago would have
+done themselves. It was one of the hardest things to do and say that any
+one ever said in the world, and it was said at the hardest possible time
+to say it. It was strange that one almost swooning with pain should have
+said the gentlest-hearted and truest thing about human nature that has
+ever been said since the world began. It has seemed to me the most
+literal, and perhaps the most practical, truth that has been said since
+the world began.
+
+It goes straight to the point about people. It gives one one's
+definition of goodness both for one's self and for others. It gives one
+a program for action.
+
+Except in our more joyous and free moments, we assume that when people
+do us a wrong, they know what they are about. They look at the right
+thing to do and they look at the wrong one, and they choose the wrong
+one because they like it better. Nine people out of ten one meets in the
+streets coming out of church on Sunday morning, if one asked them the
+question plainly, "Do you ever do wrong when you know it is wrong?"
+would say that they did. If you ask them what a sin is, they will tell
+you that it is something you do when you know you ought not to do it.
+
+But The Man Himself, in speaking of the most colossal sin that has ever
+been committed, seemed to think that when men committed a sin, it was
+because they did not really see what it was that they were doing. They
+did what they wanted to do at the moment. They did not do what they
+would have wished they had done in twenty years.
+
+I would define goodness as doing what one would wish one had done in
+twenty years--twenty years, twenty days, twenty minutes, or twenty
+seconds, according to the time the action takes to get ripe.
+
+It would be far more true and more to the point instead of scolding or
+admiring Mr. Rockefeller's skilled labour at getting too rich, to point
+out mildly that he has done something that in the long-run he would not
+have wanted to do; that he has lacked the social imagination for a great
+permanently successful business. His sin has consisted in his not taking
+pains to act accurately and permanently, in his not concentrating his
+mind and finding out what he really wanted to do. It would seem to be
+better and truer and more accurate in the tremendous crisis of our
+modern life to judge Mr. Rockefeller, not as monster of wickedness, but
+merely as an inefficient, morally underwitted man. There are things that
+he has not thought of that every one else has.
+
+We see that in all those qualities that really go to make a great
+business house in a great nation John D. Rockefeller stands as the most
+colossal failure as yet that our American business life has produced. To
+point his incompetence out quietly and calmly and without scolding would
+seem to be the only fair way to deal with Mr. Rockefeller. He merely has
+not done what he would have wished he had done in twenty, well, possibly
+two hundred years, or as long a time as it would be necessary to allow
+for Mr. Rockefeller to see. The one thing that the world could accept
+gracefully from Mr. Rockefeller now would be the establishment of a
+great endowment of research and education to help other people to see in
+time how they can keep from being like him. If Mr. Rockefeller leads in
+this great work and sees it soon enough, perhaps he will stop suddenly
+being the world's most lonely man.
+
+Many men have been lonely before in the presence of a few fellow human
+beings; but to be lonely with a whole nation--eighty million people; to
+feel a whole human race standing there outside of your life and softly
+wondering about you, staring at you in the showcase of your money,
+peering in as out of a thousand newspapers upon you as a kind of moral
+curiosity under glass, studying you as the man who has performed the
+most athletic feat of not seeing what he was really doing and how he
+really looked in all the world--this has been Mr. Rockefeller's
+experience. He has not done what he would wish he had done in twenty
+years.
+
+Goodness may be defined as getting one's own attention, as boning down
+to find the best and most efficient way of finding out what one wants to
+do. Any man who will make adequate arrangements with himself at suitable
+times for getting his own attention will be good. Any one else from
+outside who can make such arrangements for him, such arrangements of
+expression or--of advertising goodness as to get his attention, will
+make him good.
+
+
+
+
+CHAPTER XI
+
+DOING AS ONE WOULD WISH ONE HAD DONE IN TWENTY YEARS
+
+
+If two great shops could stand side by side on the Main Street of the
+World, and all the vices could be put in the show window of one of them
+and all the virtues in the show windows the other, and all the people
+could go by all day, all night, and see the windowful of virtues as they
+were, and the windowful of vices as they were, all the world would be
+good in the morning.
+
+It would stay good as long as people remembered how the windows looked.
+Or if they could not remember, all they would need to do, most people,
+when a vice tempted them would be to step out, look at it in its window
+a minute--possibly take a look too at the other window--and they would
+be good.
+
+If a man were to take a fancy to any particular vice, and would take a
+step up to The Window, and take one firm look at it in The Window--see
+it lying there, its twenty years' evil, its twenty days', its twenty
+minutes' evil, all branching up out of it--he would be good.
+
+When we see the wrong on one side and the right on the other and really
+see the right as vividly as we do the wrong, we do right automatically.
+Wild horses cannot drag a man away from doing right if he sees what the
+right is.
+
+A little while ago in a New England city where the grade crossings had
+just been abolished, and where the railroad wound its way on a huge
+yellow sandbank through the most beautiful part of the town, a
+prominent, public-spirited citizen wrote a letter to the President of
+the Company suggesting that the railroad (for a comparatively small
+sum, which he mentioned) plant its sandbanks with trees and shrubs. A
+letter came the next day saying that the railroad was unwilling to do
+it. He might quite justifiably have been indignant and flung himself
+into print and made a little scene in the papers, which would have been
+the regular and conventional thing to do under the circumstances. But it
+occurred to him instead, being a man of a curious and practical mind,
+that possibly he did not know how to express himself to railroad
+presidents, and that his letter had not said what he meant. He thought
+he would try again, and see what would happen if he expressed himself
+more fully and adequately. He took for it this second time a box seven
+feet long. The box contained two long rolls of paper, one a picture by a
+landscape gardener of the embankment as it would look when planted with
+trees and with shrubs, and the other a photograph--a long panorama of
+the same embankment as it then stood with its two great broadsides of
+yellowness trailing through the city. The box containing the rolls was
+sent without comment and with photographs and estimates of cost on the
+bottom of the pictures.
+
+A letter from the railroad came next day thanking him for his
+suggestion, and promising to have the embankment made into a park at
+once.
+
+If God had arranged from the beginning, slides of the virtues, and had
+furnished every man with a stereopticon inside, and if all a man had to
+do at any particular time of temptation was to take out just the right
+slide or possibly try three or four up there on his canvas a second, no
+one would ever have any trouble in doing right.
+
+ * * * * *
+
+It is not too much to say that this way of looking at evil and good--at
+the latent capacities of evil and good in men, if a man once believes
+it, and if a man once practises it as a part of his daily practical
+interpretation and mastery of men, will soon put a new face for him on
+nearly every great human problem with which he finds his time
+confronted. We shall watch the men in the world about us--each for their
+little day--trying their funny, pathetic, curious little moral
+experiments, and we shall see the men--all of the men and all of the
+good and the evil in the men this moment--daily before our eyes working
+out with an implacable hopefulness the fate of the world. We know that,
+in spite of self-deceived syndicalism and self-deceived trusts, in spite
+of coal strikes and all the vain, comic little troops of warships around
+the earth, peace and righteousness in a vast overtone are singing toward
+us.
+
+We are not only going to have new and better motives in our modern men,
+but the new and better motives are going to be thrust upon us. Every man
+who reads these pages is having, at the present moment, motives in his
+life which he would not have been capable of at first. Why should not a
+human race have motives which it was not capable of at first? If one
+takes up two or three motives of one's own--the small motives and the
+large ones--and holds them up in one's hand and looks at them quietly
+from the point of view of what one would wish one had done in twenty
+years, there is scarcely one of us who would choose the small ones.
+People who are really modern, that is, who look beyond themselves in
+what they do to others, who live their lives as one might say six people
+away, or sixty people farther out from themselves, or sixty million
+people farther, are becoming more common everywhere; and people who look
+beyond the moment in what they do to another day, who are getting more
+and more to live their lives twenty years ahead, and to have motives
+that will last twenty years, are driven to better and more permanent
+motives.
+
+Thinking of more people when we act for ourselves means ethical
+consciousness or goodness, and better and more permanent motives.
+
+In the last analysis, the men who permanently succeed in business will
+have to see farther than the other people do.
+
+Men like John D. Rockefeller, who have made failures of their lives, and
+have not been able to conduct a business so as to keep it out of the
+courts, have failed because they have had imagination about Things but
+not imagination about people.
+
+The man who is just at hand will not do over again what Mr. Rockefeller
+has done. He will at least have made some advance in imagination over
+Rockefeller.
+
+Mr. Rockefeller became rich by cooeperating with other rich men to
+exploit the public. The man of the immediate future is going to get
+rich, as rich as he cares to be, by cooeperating not merely with his
+competitors--which is as far as Rockefeller got--but by cooeperating with
+the people.
+
+It is a mere matter of social imagination, of seeing what succeeds most
+permanently, and honourably, of putting what has been called "goodness"
+and what is going to be called "Business" together. In other words,
+social imagination is going to make a man gravitate toward mutual
+interest or cooeperation, which is the new and inevitable level of
+efficiency and success in business. Success is being transferred from
+men of millionaire genius to men of social and human genius. The men who
+are going to compete most successfully in modern competitive business
+are competing by knowing how to cooeperate better than their competitors
+do. Employers, employees, consumers, partners, become irresistible by
+cooeperation; only employers, employees, consumers, and partners who
+cooeperate better than they do can hope to compete with them. The Trusts
+have already crowded out many small rivals because, while their
+cooeperation has been one-sided, they have cooeperated with more people
+than their rivals could; and the good Trusts, in the same way are going
+to crowd out the bad Trusts, because the good ones will know how to
+cooeperate with more people than the bad ones do. They will have the
+human genius to see how they can cooeperate with the people instead of
+against them.
+
+They are going to invent ways of winning and keeping the confidence of
+the people, of taking to this end a smaller and more just share of
+profits. And they are going to gain their leadership through the wisdom
+and power that goes with their money, and not through the money itself.
+It is the spiritual power of their money that is going to count; and
+wealth, instead of being a millionaire disease, is going to become a
+great social energy in democracy. We are going to let men be rich
+because they represent us, not because they hold us up, and because the
+hold-up has gone by, that is: getting all one can, and service--getting
+what we have earned--has come in.
+
+The new kind and new size of politician will win his power by his faith,
+like U. Ren of Oregon; the new kind and new size of editor is going to
+hire with brains a millionaire to help him run his paper; and the new
+kind and new size of author, instead of tagging a publisher, will be
+paid royalties for supplying him with new ideas and creating for him new
+publics. Power in modern life is to be light and heat and motion, and
+not a gift of being heavy and solid. Even Money shall lose its inertia.
+
+We are in this way being driven into having new kinds and new sizes of
+men; and some of them will be rich ones, and some of them will be poor,
+and no one will care. We will simply look at the man and at what size he
+is.
+
+If our preachers are not saving us, our business men will. Sometimes one
+suspects that the reason goodness is not more popular in modern life is
+that it has been taken hold of the wrong way. Perhaps when we stop
+teasing people, and take goodness seriously and calmly, and see that
+goodness is essentially imagination, that it is brains, that it is
+thinking down through to what one really wants, goodness will begin to
+be more coveted. Except among people with almost no brains or
+imagination at all, it will be popular.
+
+Perhaps it is unnecessary to say that these things that I have been
+saying, or trying to say, about the flexibility and the potentiality of
+the human race in its present crisis, in its present struggle to
+maintain and add to its glory on the earth, are all beyond the range of
+possibility, and the present strength of manhood. But I can only hope
+that these objections that people make will turn out like mine. I have
+been making objections all my life, as all idealists must--only to watch
+with dismay and joy the old-time, happy obdurate way objections have of
+going by.
+
+People began by saying they would never use automobiles because they
+were so noisy and ill-odoured and ugly. Presto! The automobile becomes
+silent and shapes itself in lines of beauty.
+
+Some of us had decided against balloons. "Even if the balloon succeeds,"
+we said, "there will be no way of going just where and when you want
+to." And then, presto! regular channels of wind are discovered, and the
+balloon goes on.
+
+"Aeroplanes," we said, "may be successful, but the more successful they
+are, the more dangerous, and the more danger there will be of
+collisions--collisions in the dark and up in the great sky at night." And,
+presto! man invents the wireless telegraph, and the entire sky can be
+full of whispers telling every airship where all the other airships are.
+
+Some of us have decided that we will never have anything to do with
+monopoly. Presto! there is suddenly evolved an entirely new type of
+monopolist--the man who can be rich and good; the millionaire who has
+invented a monopoly that serves the owners, the producers and employees,
+the distributors and the consumers alike. An American railway President
+has been saying lately that America would not have enough to eat in
+2050, but it would not do to try to prove this just yet. Some one,
+almost any day, will invent a food that is as highly concentrated as
+dynamite, and the whole food supply of New York--who knows?--shall be
+carried around in one railway President's vest pocket.
+
+
+
+
+CHAPTER XII
+
+NEW KINDS AND NEW SIZES OF MEN
+
+
+It would be hard to overestimate the weariness and cynicism and despair
+that have been caused in the world by its more recklessly hopeful
+men--the men who plump down happily anywhere and hope, the optimists who
+are merely slovenly in their minds about evil. But the optimism that
+consists in putting evil facts up into a kind of outdoors in our minds
+and in giving them room to exercise in our thoughts and feelings, the
+optimism that consists in having one's brain move vigorously through
+disagreeable facts--organize them into the other facts with which they
+belong and with which they work--is worthy of consideration. Many of us,
+who have tried optimism and pessimism both, have noticed certain things.
+
+When one is being pessimistic, one almost always has the feeling of
+being rather clever. It is forced upon one a little, of course, having
+all those other people about one stodgily standing up for people and not
+really seeing through them!
+
+So, though one ought not to, one does feel a little superior--even with
+the best intentions--when one is being discouraged.
+
+But the trouble with pessimism is that it is only at the moment when one
+is having it that one really enjoys it, or feels in this way about it.
+
+Perhaps I should not undertake to speak for others, and should only
+speak for myself; but I can only bear witness, for one, that every time
+in my life that I have broken through the surface a little, and seen
+through to the evil, and found myself suddenly and astutely discouraged,
+I have found afterward that all I had to do was to see the same thing a
+little farther over, set it in the light beyond it, and look at it in
+larger or more full relations, and I was no longer astutely discouraged.
+
+So I have come to believe slowly and grimly that feeling discouraged
+about the world is not quite clever. I have noticed it, too, in watching
+other people--men I know. If I could take all the men I know who are
+living and acting as if they believed big things about people to-day,
+men who are daily taking for granted great things in human nature, and
+put them in one group by themselves all together, and if I could then
+take all the men I know who are taking little things for granted in one
+another and in human nature, I do not believe very many people would
+find it hard to tell which group would be more clever. Possibly the
+reason more of us do not spend more time in being hopeful about the
+world is that it takes more brains usually than we happen to have at the
+moment. Hope may be said to be an act of the brain in which it sees
+facts in relations large enough to see what they are for, an act in
+which it insists in a given case upon giving the facts room enough to
+turn around and to relate themselves to one another, and settle down
+where they belong in one's mind, the way they would in real time.
+
+So now, at last, Gentle Reader, having looked back and having looked
+forward, I know the way I am going.
+
+I am going to hope.
+
+It is the only way to see through things. The only way to dare to see
+through ones' self; the only way to see through other people and to see
+past them, and to see with them and for them--is to hope.
+
+So I am putting the challenge to the reader, in this book, as I have put
+it to myself.
+
+There are four questions with which day by day we stand face to face:
+
+1. Does human nature change?
+
+2. Does it change toward a larger and longer vision?
+
+3. Will not a larger and longer vision mean new kinds and
+new sizes of men?
+
+4. Will not new sizes of men make new-sized ethics practical
+and make a new world?
+
+Everything depends for every man upon this planet, at this moment, on
+how he decides these questions. If he says Yes, he will live one kind of
+life, he will live up to his world. If he says No, he will have a mean
+world, smaller-minded than he is himself, and he will live down to it.
+
+This is what the common run of men about us--the men of less creative
+type in literature, in business, and in politics--are doing. They do not
+believe human nature is changing. They are living down to a world that
+is going by. They are living down to a world that is smaller than they
+are themselves. They are trying to make others do it. They answer the
+question "Does human nature change?" by "No!" Wilbur Wright, when he
+flew around over the heads of the people in New York a few years ago, a
+black speck above a whole city with its heads up, answered "Yes!"
+
+But the real importance of the flying machine has not stopped short with
+a little delicate, graceful thing like walking on the air instead of the
+ground.
+
+The big and really revolutionary thing about Wilbur Wright's flying was
+that he changed the minds of the whole human race in a few minutes about
+one thing. There was one particular thing that for forty thousand years
+they knew they could not do. And now they knew they could.
+
+It naturally follows--and it lies in the mind of every man who
+lives--that there must be other particular things. And as nine men out
+of ten are in business, most of these particular things are going to be
+done in business.
+
+The Wilbur Wright spirit is catching.
+
+It is as if a Lid had been lifted off the world.
+
+One sees everywhere business men going about the street expecting new
+things of themselves. They expect things of the very ground, and of the
+air, and of one another they had not dared expect before.
+
+The other day in a New England city I saw a man, who had been the
+president of an Electric Light Company for twenty years, who had
+invented a public service corporation that worked. Since he took office
+and dictated the policy of the Company, every single overture for more
+expensive equipment in the electric lighting of the city has come from
+the Company, and every single overture for reducing the rate to
+consumers has come from the company.
+
+The consumption of electricity in the city is the largest _per capita_
+in the world, and the rate is the cheapest in the country; and,
+incidentally, the Company so trusts the people that they let them have
+electricity without metres, and the people so trust the Company that
+they save its electricity as they would their own.
+
+Even the man without a conscience, who would be mean if he could, is
+brought to terms, and knows that if he refrains from leaving his lights
+burning all night when he goes to bed he is not merely saving the
+Company's electricity but his own. He knows that he is reducing his own
+and everybody's price for electricity, and not merely increasing the
+profits of the Company.
+
+It makes another kind of man slowly out of thousands of men every day,
+every night, turning on and turning off their lights.
+
+The Electric Light Company has come to have a daily, an almost hourly,
+influence on the way men do business and go about their work in that
+city--the motives and assumptions with which they bargain with one
+another--that might be envied by twenty churches.
+
+All that had happened was that a man with a powerful, quietly wilful
+personality--the kind that went on crusades and took cities in other
+ages--had appeared at last, and proposed to do the same sort of thing in
+business. He proposed to express his soul, just as it was, in business
+the way other people had expressed theirs for a few hundred years in
+poetry or more easy and conventional ways.
+
+If he could not have made the electric light business say the things
+about people and about himself that he liked and that he believed, he
+would have had to make some other business say them.
+
+One of the things he had most wanted to say and prove in business was
+the economic value of being human, the enormous business saving that
+could be effected by being believed in.
+
+He preferred being believed in himself, in business, and he knew other
+people would prefer it; and he was sure that if, as people said, "being
+believed in did not pay," it must be because ways of inventing faith in
+people, the technique of trust, had not been invented.
+
+He found himself invited to take charge of the Electric Light Company at
+a time when it was insolvent and in disgrace with the people, and he
+took the Corporation in hand on the specific understanding that he
+should be allowed to put his soul into it, that he should be allowed his
+own way for three years--in believing in people, and in inventing ways
+of getting believed in as much as he liked.
+
+The last time I saw him, though he is old and nearly blind, and while as
+he talked there lay a darkness on his eyes, there was a great light in
+his face.
+
+He had besieged a city with the shrewdness of his faith, and conquered a
+hundred thousand men by believing in them more than they could.
+
+By believing in them shrewdly, and by thinking out ways of expressing
+that belief, he had invented a Corporation--a Public Service
+Corporation--that had a soul, and consequently worked.
+
+
+
+
+BOOK TWO
+
+LETTING THE CROWDS BE GOOD
+
+TO ABRAHAM LINCOLN
+
+ They stay not in their hold
+ These stokers,
+ Stooping to hell
+ To feed a ship.
+ Below the ocean floors.
+ Before their awful doors
+ Bathed in flame,
+ I hear their human lives
+ Drip--drip.
+
+ Through the lolling aisles of comrades
+ In and out of sleep,
+ Troops of faces
+ To and fro of happy feet,
+ They haunt my eyes.
+ Their murky faces beckon me
+ From the spaces of the coolness of the sea
+ Their fitful bodies away against the skies.
+
+
+
+
+
+CHAPTER I
+
+SPEAKING AS ONE OF THE CROWD
+
+
+It is a little awkward to say what I am going to say now.
+
+Probably it will be still more awkward afterward.
+
+But I find as I go up and down the world and look in the faces of the
+crowds in it, that it is true, and I can only tell as it is.
+
+_I want to be good._
+
+And I do not want to go up on a mountain to do it, or to slink off and
+live all alone on an island in the sea.
+
+I go a step further.
+
+I believe that the crowds want to be good.
+
+But I cannot prove that people want to be good in crowds, and so for the
+sake of the argument, and to make the case as simple as possible, I am
+going to give up speaking for crowds, and speak for myself as one member
+of the crowd and for Lim. Lim and I (and Lim is a business man and not a
+mere author) have had long talks in which we have confided to each other
+what we think this world, in spite of appearances, is really like, and
+we have come to a kind of provisional program and to a definite
+agreement on our two main points.
+
+1. We want to be good.
+
+2. We want other people to be good, partly as a matter of convenience
+for us, partly for morally aesthetic reasons, and partly because we want
+to be in a kind of world where what is good in us works.
+
+The next point in our confession follows from this. It is an awkward and
+exposed thing to say out loud to people in general, but
+
+3. Lim and I want to make over the earth.
+
+4. Sitting down grimly by ourselves, all alone, and believing in a world
+hard, with our eyes shut, does not interest us. It is this particular
+planet just as it is that interests us, in its present hopeful,
+squirming state.
+
+It does not seem to us to the point just now to conceive some brand new,
+clean, slick planet up in space, with crowds of perfect and convenient
+people on it, and then expect to lay it down in the night like a great,
+soft, beautiful dew or ideal on this one. We want to take this heavy,
+inconvenient, cumbersome, real planet that we have, and see what can be
+done with it, and by the people on it, what can be done by these same
+people, whose signs one goes by down the street, with Smith & Smith,
+Gowns, with Clapp & Clapp, Butchers, with W.H. Riley & Co., Plumbers and
+Gas Fitters, and with things that real people are really doing.
+
+The things that real people are really doing, when one thinks of it, are
+Soap, Tooth-brushes, Subsoil Pipes, Wall Papers, Razors, Mattresses,
+Suspenders, Tiles, Shoes, Pots, and Kettles. Of course the first thing
+that happened to us, to Lim and to me (as any one might guess, in a
+little quiet job like making over the earth), was that we found we had
+to begin with ourselves.
+
+We did.
+
+We are obliged to admit that, as a matter of fact, we began, owing to
+circumstances, in a kind of rudimentary way with the idea of getting
+people to take up goodness by talking about it.
+
+But we are reformed preachers now. We seldom backslide into talking to
+people about goodness.
+
+We have made up our minds to lie low and keep still and show them some.
+
+Of course one ought to have some of one's own to show. But the trouble
+always is, if it is really good, one is sure not to know it, or at least
+one does not know which it is. The best we can do with goodness, some of
+us, if we want it to show more quickly or to hurry people along in
+goodness more, is to show them other people's.
+
+I sometimes think that if everybody in the world could know my plumber
+or pay a bill to him, the world would soon begin slowly but surely to be
+a very different place.
+
+My plumber is a genius.
+
+
+
+
+CHAPTER II
+
+IS IT WRONG FOR GOOD PEOPLE TO BE EFFICIENT?
+
+
+Perhaps it will seem a pity to spoil a book--one that might have been
+really rather interesting--by putting the word "goodness" down flatly in
+this way in the middle of it.
+
+And in a book which deals with crowds, too, and with business.
+
+I would not yield first place to any one in being tired of the word. I
+think, for one, that unless there is something we can do to it, and
+something we can do to it now, it had better be dropped.
+
+But I have sometimes discovered when I had thought I was tired of a
+word, that what I was really tired of was somebody who was using it.
+
+I do not mind it when my plumber uses it. I have heard him use it (and
+swearing softly, I regret to say) when it affected me like a Hymn Tune.
+
+And there is Non, too.
+
+I first made Non's acquaintance as our train pulled out of New York, and
+we found ourselves going down together on Friday afternoon to spend
+Sunday with M---- in North Carolina. The first thing he said was, when
+we were seated in the Pullman comfortably watching that big, still world
+under glass roll by outside, that he had broken an engagement with his
+wife to come. She was giving a Tea, he said, that afternoon, and he had
+faithfully promised to be there. But a weekend in North Carolina
+appealed to him, and afternoon tea--well, he explained to me, crossing
+his legs and beaming at me all over as if he were a whole genial,
+successful afternoon tea all by himself--afternoon tea did not appeal to
+him.
+
+He thought probably he was a Non-Gregarious Person.
+
+As he was the gusto of our little party and fairly reeked with
+sociability, and was in a kind of orgy of gregariousness every minute
+all the way to Wilmington (even when he was asleep we heard from him),
+we called him the Non-Gregarious Person, and every time he piled on one
+more story, we reminded him how non-gregarious he was. We called him
+Non-Gregarious all the way after that--Non for short.
+
+This is the way I became acquainted with Non. It has been Non ever
+since.
+
+ * * * * *
+
+I found in the course of the next three days that when Non was not being
+the life of the party or the party did not need any more life for a
+while, and we had gone off by ourselves, he became, like most people who
+let themselves go, a very serious person. When he talked about his
+business, he was even religious. Not that he had any particular
+vocabulary for being religious, but there was something about him when
+he spoke of business--his own business--that almost startled me at first.
+He always seemed to be regarding his business when he spoke of it as
+being, for all practical purposes, a kind of little religion by itself.
+
+Now Non is a builder or contractor.
+
+ * * * * *
+
+For many years now the best way to make a pessimist or a confirmed
+infidel out of anybody has been to get him to build a house. No better
+arrangement for not believing in more people, and for not believing in
+more kinds of people at once and for life, has ever been invented
+probably than building a house. No man has been educated, or has been
+really tested in this world, until he has built a house. I submit this
+proposition to anybody who has tried it, or to any one who is going to
+try it. There is not a single kind or type of man who sooner or later
+will not build himself, and nearly everything that is the matter with
+him, into your house. The house becomes a kind of miniature model (such
+as they have in expositions) of what is the matter with people. You
+enter the door, you walk inside and brood over them. Everything you come
+upon, from the white cellar floor to the timbers you bump your head on
+in the roof, reminds you of something or of rows of people and of what
+is the matter with them. It is the new houses that are haunted now. Any
+man who is sensitive to houses and to people and who would sit down in
+his house when it is finished and look about in it seriously, and think
+of all the people that have been built, in solid wood and stone, into
+it, would get up softly and steal out of it, out of the front door of
+it, and never enter that house again.
+
+This is what Non saw. He saw how people felt about their houses, and how
+they lived in them helplessly and angrily year after year, and felt
+hateful about the world.
+
+I gradually drew out of him the way he felt about it. I found he was not
+as good as some people are at talking about himself, but the subject was
+interesting. He began his career building houses for people, as nearly
+every one does. The general idea is that everybody is expected to exact
+commissions from everybody else, and the owner is expected to pay each
+man his own commission and then pay all the commissions that each man
+has charged the other man. Every house that got built in this way seemed
+to be a kind of network or conspiracy of not doing as you would be done
+by. Non did not see any way out at first, just for one man. He merely
+noticed how things were going, and he noticed that nearly every person
+that he had dealings with, from the bottom to the top of the house,
+seemed to make him feel that he either was, or would be, or ought to be,
+a grafter. He could not so much as look at a house he had built, through
+the trees when he was going by, without wishing he could be a better
+man, and studying on how it could be managed. His own first houses made
+him see things. They proved to be the making of him, and if similar
+houses have not made similar men, it is their fault. It might not be
+reassuring to the men who are now living in these first houses to dwell
+too much on this (and I might say he did not build them alone), but it
+seems to be necessary to bring out the most striking thing about Non in
+his first stage as a business man, _viz._: He hated his business. He
+made up his mind he either would make the business the kind of business
+he liked or get out of it. I did not gather from the way he talked about
+it that he had any idea of being an uplifter. He merely had, apparently,
+an obstinate, doggedly comfortable idea about himself, and about what a
+thing would have to be, in this world, if he was connected with it. He
+proposed to enjoy his business. He was spending most of his time at it.
+
+Other people have had this same happy thought, but they seem to manage
+to keep on being patient. Non could not fall back on being patient, and
+it made him think harder.
+
+The first thing he thought of was that doing his business as he thought
+he ought to, if he once worked his idea out, and worked it down through
+and organized it, might pay. He almost had the belief that people might
+pay a man a little extra, perhaps, for enjoying his business. It cannot
+be said that he believed this immediately. He merely wanted to, and
+worked toward it, and merely contrived new shrewd ways at first of being
+able to afford it. Gradually he began to notice that the more he enjoyed
+his business, the more he enjoyed it with his whole soul and body,
+enjoyed it down to the very toes of his conscience, the more people
+there were who stepped into his office and wanted him to enjoy his
+business on their houses. It was what they had been looking for for
+years--for some builder who was really enjoying his business. And the
+more he enjoyed his business in his own particular way--that of building
+a house for a man in less time than he said he would, and for less
+money, not infrequently sending him a check at the end of it--the more
+his business grew.
+
+I do not know that there would be any special harm in speaking of Non's
+idea--of just doing as you would be done by--in more moral or religious
+language, but it is not necessary. And I find I take an almost religious
+joy in looking at the Golden Rule at last as a plain business
+proposition. All that happened was that Non was original, saw something
+that everybody thought they knew, and acted as if it were so.
+Theoretically one would not have said that it would be original to take
+an old platitudinous law like the law of supply and demand, and act as
+if it were so; but it was. At the time Non was beginning his career
+there was nothing in the building-market people found harder to hire
+than honesty. Here was something, he saw at last, that thousands of busy
+and important men who did not have time to be detectives, wanted. There
+did not seem to be any one very actively supplying the demand. A big
+market, a small supply, and almost no competition. Non stepped in and
+proposed to represent a man's interest who is building a house as
+literally as the man would represent his interests himself, if he knew
+all about houses. Everything has followed from this. What Non's business
+is now, when a man is building a house, is to step quietly into the
+man's shoes, let him put on another pair, and go about his business. It
+is not necessary to go into the details. Any reader who has ever built a
+house knows the details. Just take them and turn them around.
+
+What those of us who know Non best like about him is that he is a plain
+business man, and that he has acted in this particular matter without
+any fine moral frills or remarks. He has done the thing because he liked
+it and believed in it.
+
+But the most efficient thing to me about Non is not the way he is making
+money out of saving money for other people, but the way the fact that he
+can do it makes people feel about the world. Whenever I have a little
+space of discouragement or of impatience about the world because it does
+not hurry more, I fall to thinking of Non. "Perhaps next week"--I say
+to myself cheerfully--"I can go down to New York and slip into Non's
+office and get the latest news as to how religion is getting on. Or he
+will take me out with him to lunch, and I will stop scolding or
+idealizing, and we will get down to business, and I will take a good
+long look into that steady-lighted, unsentimental face of his while he
+tells me across the little corner table at Delmonico's for three hours
+how shrewd the Golden Rule is, and how it works." Sometimes when I have
+just been in New York, and have come home and am sitting in my still
+study, with the big idle mountain just outside, and the great meadow and
+all the world, like some great, calm gentle spirit or picture of itself,
+lying out there about me, and I fall to thinking of Non, and of how he
+is working in wood and stone inside of people's houses, and inside of
+their lives day after day, and of how he is touching people at a
+thousand points all the weeks, being a writer, making lights and shadows
+and little visions of words fall together just so, seems, suddenly a
+very trivial occupation--like amusing one's self with a pretty little
+safe kaleidoscope, holding it up, aiming it and shaking softly one's
+coloured bits of phrases at a world! Of course, it need not be so. But
+there are moments when I think of Non when it seems so.
+
+In our regular Sunday religion we do not seem to be quite at our best
+just now.
+
+At least (perhaps I should speak for one) I know I am not.
+
+Being a saint of late is getting to be a kind of homely, modest,
+informal, almost menial everyday thing. It makes one more hopeful about
+religion. Perhaps people who once get the habit, and who are being good
+all the week, can even be good on Sunday.
+
+There are many ways of resting or leaning back upon one's instincts and
+getting over to one's religion or perspective about the world. Mount Tom
+(which is in my front yard, in Massachusetts) helps sometimes--with a
+single look.
+
+When I go down to New York, I look at the Metropolitan Tower, the
+Pennsylvania Station, the McAdoo Tunnels, and at Non.
+
+If I wanted to make anybody religious, I would try to get him to work in
+Non's office, or work with anybody who ever worked with him, or who ever
+saw him; or I would have him live in a house built by him, or pay a bill
+made out by him.
+
+It has seemed to me that his succeeding and making himself succeed in
+this way is a great spiritual adventure, a pure religion, a difficult,
+fresh, and stupendous religion.
+
+Now these many days have I watched him going up and down through all the
+empty reputations, the unmeaning noises of the world, living his life
+like some low, old-fashioned, modest Hymn Tune he keeps whistling--and I
+have seen him in fear, and in danger, and in gladness being shrewder and
+shrewder for God, now grimly, now radiantly, hour by hour, day by day
+getting rich with the Holy Ghost!
+
+
+
+
+CHAPTER III
+
+IS IT WRONG FOR GOOD PEOPLE TO BE INTERESTING?
+
+
+People are acquiring automobiles, Oriental rugs, five-hundred-dollar
+gowns, more rapidly just now than they are goodness, because
+advertisements in this present generation are more readable than
+sermons, and because the shop windows on Fifth Avenue can attract more
+attention than the churches. The shop windows make people covetous.
+
+If the goodness that one sees, hears about, or goes by does not make
+other people covetous, does not make them wish they had it or some just
+like it, it must be because there is something the matter with it, or
+something the matter with the way it is displayed.
+
+If the church shop windows, for instance, were to make displays of
+goodness up and down the great Moral Fifth Avenue of the world--well,
+one does not know; but there are some of us who would rather expect to
+see the Goodness Display in the windows consisting largely of Things
+People Ought Not to Want.
+
+There would be rows and tiers of Not-Things piled up--Things for People
+Not to Be, and Things for People Not to Do.
+
+Goodness displayed in this way is not interesting. Perhaps this is one
+of the reasons why the word Goodness spoils a thing for people--so many
+people--when it is allowed in it.
+
+Possibly it is because we are apt to think of the good people, and of
+the people who are being good, as largely keeping from doing something,
+or as keeping other people from doing something--as negative. Their
+goodness seems to consist in being morally accurate, and in being very
+particular just in time, and in a kind of general holding in.
+
+We do not naturally or off-hand--any of us--think of goodness as having
+much of a lunge to it. It is tired-looking and discouraged, and pulls
+back kindly and gently. Or it teases and says, "Please"--God knows how
+helpless it is, and I for one am frank to say that, as far as I have
+observed, He has not been paying very much attention to good people of
+late.
+
+I do not believe I am alone in this. There must be thousands of others
+who have this same half-guilty, half-defiant feeling of suspiciousness
+toward what people seem to think should be called goodness. Not that we
+say anything. We merely keep wondering--we cannot see what it is,
+exactly, about goodness that should make it so depressing.
+
+In the meantime we hold on. We do not propose to give up believing in
+it. Perhaps, after all, all that is the matter with goodness in the
+United States is the people who have taken hold of it.
+
+They do not seem to be the kind of people who can make it interesting.
+We cannot help thinking, if these same bad people about us, or people
+who are called bad, would only take up goodness awhile, how they would
+make it hum!
+
+I can only speak for one, but I do not deny that when I have been
+sitting (in some churches), or associating, owing to circumstances, with
+very good people a little longer than usual, and come out into the
+street, I feel like stepping up sometimes to the first fine, brisk,
+businesslike man I see going by, and saying, "My dear sir, I do wish
+that _you_ would take up goodness awhile and see if, after all,
+something cannot really be done. I keep on trying to be hopeful, but
+these dear good people in here, it seems to me, are making a terrible
+mess of it!"
+
+And, to make a long story short, Lim happened to be going by one day,
+and this practically is what I did. I had done it before with other
+business men in spirit or in a general way, but with him I was more
+particular. I went straight to the point. "Here are at least sixteen
+valuable efficient brands of goodness in America," I said, "all worth
+their weight in gold for a big business career, that no one is really
+using, that no one quite believes in or can get on the market, and yet I
+believe with my whole soul in them all, and I believe thousands of other
+men do, or are ready to, the moment some one makes a start."
+
+I pulled out a little list of items which I had made out and put down on
+a piece of paper, and handed them over to him, and said I wished he
+would take a few of them--the first five or six or so--and make them
+work.
+
+He already had, I found, made two or three of the harder ones work.
+
+I would not have any one suppose for a moment that I am presenting Lim
+as a kind of business angel.
+
+No one who knows Lim thinks of him, or would let anybody else think of
+him, as being a Select Person, as being particularly or egregiously what
+he ought to be. This is one reason I have picked him out. Being good in
+a small private way, just as a small private end in itself, may be
+practicable perhaps without dragging in people who are not quite what
+they ought to be. But the moment one tries to make goodness work, one
+comes to the fact that it must be made to work with what we have. We
+have a great crowd of unselected people, people both good and bad, and
+the first principle in making goodness work (instead of being merely
+good) seems to be to believe that goodness is not too good for anybody.
+Anybody who can make it work can have it, and what goodness seems to
+need, especially in America and England just now, is people who do not
+feel that they must at all hazards look good. Whatever happens, whatever
+else we do in any general investment or movement we may be making with
+goodness, we must let these people in. If there is one thing rather than
+another that those of us who know Lim all rely on and like, it is that
+nothing can ever make him slump down into looking good. We often find
+him hard to make out--everything is left open and loose and unlabelled
+in Lim's moral nature. The only really sure way any one can tell when
+Lim is being good is, that whenever he is being good he becomes suddenly
+and unexpectedly interesting. His goodness is daring, unexpected, and
+original. One has the feeling that it may break out anywhere. It is
+always doing things that everybody said could not be done before. It is
+true that some people are dazed, and no one can ever seem to feel sure
+he knows what it is that is going on in Lim when he is being good, or
+that it is goodness. He merely keeps watching it. There is a certain
+element of news, of freshness, of gentle sensation, in his goodness. It
+leads to consequences. And there always seems to be something about
+Lim's goodness which attracts the attention of people, and makes people
+who see it want it. So when I speak of goodness in this book, and put it
+down as the basis of the power of getting men to do as one likes, I do
+not deny that I am taking the word away and moving it over from its
+usual associations. I do not mean by a good act, a good-looking act, but
+an act so constituted that it makes good. For the purpose of this book I
+would define goodness as efficiency. Goodness is the quality in a thing
+that makes the thing go, and that makes it go so that it will not run
+down, and that nothing can stop it.
+
+There is the inefficiency of lying, for instance, and the inefficiency
+of force, or bullying.
+
+
+
+
+CHAPTER IV
+
+PROSPECTS OF THE LIAR
+
+
+My theory about the Liar is that it is of no use to scold him or blame
+him. It merely makes him feel superior. He should be looked upon quietly
+and without saying anything as a case of arrested development. What has
+happened to him is that he merely is not quite bright about himself, and
+has failed to see how bright (in the long run) other people are.
+
+When a man lies or does any other wrong thing, his real failure consists
+not in the wrongdoing itself, but in his failure to take pains to focus
+his mind on the facts in himself, and in the people about him, and see
+what it really is that he would wish he had done, say in twenty years.
+It seems to be possible, after a clumsy fashion, to find out by a study
+of ourselves, and of our own lives and of other men's lives, what we
+would wish we had done afterward. Everything we have learned so far we
+have learned by guessing wrong on what we have thought we would want
+afterward. We have gradually guessed what we wanted better. We began our
+lives as children with all sorts of interesting sins or moral guesses
+and experiments. We find there are certain sins or moral experiments we
+almost never use any more because we found that they never worked. We
+had been deceived about them. Most of us have tried lying. Since we were
+very small we have tried in every possible fashion--now in one way, now
+in another--to see if lying could not be made to work. By far the
+majority of us, and all of us who are the most intelligent, are not
+deceived now by our desire to tell lies. Perhaps we have not learned
+that all lies do not pay. A child tells a lie at first as if a lie had
+never been thought of before. It is as if lying had just been invented,
+and he had just thought what a great convenience it was, and how many
+things there were that he could do in that way. He discovers that the
+particular thing he wants at the moment, he gets very often by lying.
+But the next time he lies, he cannot get anything. If he keeps on lying
+for a long time, he learns that while, after a fashion, he is getting
+things, he is losing people. Finally, he finds he cannot even get
+things. Nobody believes in him or trusts him. He cannot be efficient. He
+then decides that being trusted, and having people who feel safe to
+associate with him and to do business with him, is the thing he really
+wants most; and that he must have first, even if it is only a way to get
+the other things he wants. It need not be wondered that the Trusts,
+those huge raw youngsters of the modern spirit, have had to go through
+with most of the things other boys have. The Trusts have had to go
+through, one after the other, all their children's diseases, and try
+their funny little moral experiments on the world. They thought they
+could lie at first. They thought it would be cunning, and that it would
+work. They did not realize at once that the bigger a boy you were, even
+if you were anonymous, the more your lie showed and the more people
+there were who suffered from it who would be bound sooner or later to
+call you to account for it.
+
+The Trusts have been guessing wrong on what they would wish they had
+done in twenty years, and the best of them now are trying to guess
+better. They are trying to acquire prestige by being far-sighted for
+themselves and far-sighted for the people who deal with them, and are
+resting their policy on winning confidence and on keeping faith with the
+people.
+
+They not only tried lying, like all young children, but they tried
+stealing. For years the big corporations could be seen going around from
+one big innocent city in this country to another, and standing by
+quietly and without saying a word, putting the streets in their pockets.
+
+But no big corporation of the first class to-day would begin its
+connection with a city in this fashion. Beginning a permanent business
+relation with a customer by making him sorry afterward he has had any
+dealings with you, has gone by as a method of getting business in
+England and America.
+
+One of our big American magazines not long ago, which had gained
+especially high rates from its advertisers because they believed in it,
+lied about its circulation. The man who was responsible was not
+precisely sure, gave nominal figures in round numbers, and did what
+magazines very commonly did under the circumstances; but when the
+magazine owner looked up details afterward and learned precisely what
+the circulation was for the particular issue concerned, he sent out
+announcements to every firm in the country that had anything in the
+columns of that issue, saying that the firm had lied, and enclosing a
+check for the difference in value represented. Of course it was a good
+stroke of business, eating national humble pie so, and it was a cheap
+stroke of business too, doing some one, sudden, striking thing that no
+one would forget. Not an advertisement could be inserted and paid for in
+the magazine for years without having that action, and the prestige of
+that action, back of it. Every shred of virtue there was in the action
+could have been set one side, and was set one side by many people,
+because it paid so well. Every one saw suddenly, and with a faint breath
+of astonishment, how honesty worked. But the main point about the
+magazine in distinction from its competitors seems to have been that it
+not merely saw how honesty worked, but it saw it first and it had the
+originality, the moral shrewdness and courage, to put up money on it. It
+believed in honesty so hard that suddenly one morning, before all the
+world, it risked its entire fortune on it. Now that it has been done
+once, the new level or standard of candour may be said to have been
+established which others will have to follow. But it does not seem to me
+that the kind of man who has the moral originality to dare do a thing
+like this first need ever have any serious trouble with competitors. In
+the last analysis, in the competition of modern business to get the
+crowd, the big success is bound to come to men in the one region of
+competition where competition still has some give in it--the region of
+moral originality. Other things in competition nowadays have all been
+thought of except being good. Any man who can and will to-day think out
+new and unlooked-for ways of being good can get ahead, in the United
+States of practically everybody.
+
+
+
+
+CHAPTER V
+
+PROSPECTS OF THE BULLY
+
+
+The stage properties that go with a bully change as we grow older. When
+one thinks of a bully, one usually sees a picture at once in one's mind.
+It is a big boy lording it over a little one, or getting him down and
+sitting on him.
+
+Everybody recognizes what is going on immediately, pitches in nobly and
+beautifully, and licks the big boy.
+
+The trouble with the bully in business has been that he is not so simple
+and easy to recognize. He is apt to be more or less anonymous and
+impersonal, and it is harder to hit him in the right place.
+
+But when one thinks of it perhaps this pleasant and inspiring duty is
+not so impracticable as it looks, and is presently to be attended to.
+
+Any man who relies, in getting what he wants, on being big instead of
+being right, is a bully.
+
+Modern business is done over a wide area, with thousands of persons
+looking on, and for a long time and with thousands of people coming
+back. The man who relies on being big instead of being right, and who
+takes advantage of his position instead of his inherent superiority, is
+soon seen through. His customers go over to the enemy. A show of force
+or a hold-up works very well at the moment. Being bigger may be more
+showy than being right, and it may down the Little Boy, but the Little
+Boy wins the crowd.
+
+Business to-day consists in persuading crowds.
+
+The Little Boy can prove he is right. All the bully can prove is that he
+is bigger.
+
+The Liar in Business is already going by.
+
+Now it is the turn of the bully.
+
+Not long ago a few advertisers in a big American city wanted unfairly
+low rates for advertisements and tried to use force with the newspapers.
+Three or four of the biggest shops combined and gave notice that they
+would take their advertising away unless the rates came down. After a
+little, they drew in a few other lines of business with them, and
+suddenly one morning five or six full pages of advertisements were
+withdrawn from every newspaper in the city. The newspapers went on
+publishing all the news of the city except news as to what people could
+buy in department stores, and waited. They made no counter-move of any
+kind, and said nothing and seven days slipped past. They held to the
+claim that the service they performed in connecting the great stores
+with the people of the city was a real service, that it represented
+market value which could be proved and paid for. They kept on for
+another week publishing for the people all the news of the city except
+the news as to how they could spend their money. They wondered how long
+it would take the great shops with acres of things to sell to see how it
+would work not to let anybody know what the things were.
+
+The great shops tried other ways of letting people know. They tried
+handbills, a huge helpless patter of them over all the city. They used
+billboards, and posted huge lists of items for people to stop and read
+in the streets, if they wanted to, while they rushed by. For three whole
+weeks they held on tight to the idea that the newspapers were striking
+employees of department stores. One would have thought that they would
+have seen that the newspapers were the representatives of the
+people--almost the homes of the people--and that it would pay to treat
+them respectfully. One would have thought they would have seen that if
+they wanted space in the homes of the people--places at their very
+breakfast tables--space that the newspapers had earned and acquired
+there, they would have to pay their share of what it had cost the
+newspapers to get it.
+
+One would have thought that the department shops would have seen that
+the more they could make the newspapers prosper, the more influence the
+newspapers would have in the homes of the people, and the more business
+they could get through them. But it was not until the shopowners had
+come down and gazed day after day on the big, white, lonely floors of
+their shops that they saw the truth. Crowds stayed away, and proved it
+to them. Namely: a store, if it uses a great newspaper, instead of
+having a few feet of show windows on a street for people to walk by,
+gets practically miles of show windows for people--in their own
+houses--sells its goods almost any morning to the people--to a whole
+city--before anybody gets up from breakfast--has its duties as well as
+its rights.
+
+Of course, when the shopkeepers really saw that this was what the
+newspapers had been doing for them, they wanted to do what was right,
+and wanted to pay for it. One would have thought, looking at it
+theoretically, that the department stores in any city would have
+imagination enough to see, without practically having to shut their
+stores up for three weeks, what advertising was worth. But if great
+department stores do not have imagination to see what they would wish
+they had done in twenty years, in one year, or three weeks, and have to
+spell out the experience morning by morning and see what works, word by
+word, they do learn in the end that being right works, and that bullying
+does not. Gradually the level or standard of right in business is bound
+to rise, until people have generally come to take the Golden Rule with
+the literalness and seriousness that the best and biggest men are
+already taking it. Department stores that have the moral originality and
+imagination to guess what people would wish they had bought of them and
+what they would wish they had sold to them afterward are going to win.
+Department stores that deal with their customers three or four years
+ahead are the ones that win first.
+
+
+
+
+CHAPTER VI
+
+GOODNESS AS A CROWD-PROCESS
+
+
+The basis of successful business is imagination about other people. The
+best way to train one's imagination about other people is to try
+different ways of being of service to them. Trying different ways of
+merely getting money out of them does not train the imagination. It is
+too easy.
+
+Business is going to be before long among the noblest of the
+professions, because it takes the highest order of imagination to
+succeed in it. Goodness is no longer a Sunday school. The whole world,
+in a rough way, is its own Sunday school.
+
+To have the most brains render the most service--render services people
+had never dreamed of before.
+
+Why bother to tell people to be good? It bores us. It bores them.
+Presently we will tell them over our shoulders, as we go by, to use
+their brains. Goodness is a by-product of efficiency.
+
+Being good every day in business stands in no need of being stood up
+for, or apologized for, or even helped. All of these things may be
+expedient and human and natural, because one cannot help being
+interested in particular people and in a particular generation; but they
+are not really necessary to goodness. It is only when we are tired, or
+when we only half believe in it, that we feel to-day that goodness needs
+to be stood up for. In a day when men make vast crowds of things, so
+that the things are seen everywhere, and when the things are made to
+stand the test of crowds--crowds of days, or crowds of years--and when
+they make them for crowds of people, goodness does not need scared and
+helpful people defending it. I have seen that goodness is a thing to be
+sung about like a sunset. I have seen that goodness is organic, and
+grounded in the nature of things and in the nature of man. I have seen
+that being good is the one great adventure of the world, the huge daily
+passionate moral experiment of the human heart--that all men are at work
+on it, that goodness is an implacable crowd process, and that nothing
+can stop it.
+
+
+
+
+CHAPTER VII
+
+THOUGHTS ON BEING IMPROVED BY OTHER PEOPLE
+
+
+But Fate has so arranged our lives that we all have to live cooped up in
+one particular generation. Living in all of them, especially the ages
+just ahead, and seeing as one looks out upon them how goodness wins, may
+be well enough when one is tired or discouraged and is driven to it, but
+in the meantime all the while we are living in this one. The faces of
+the people we know flit past us; the gaunt, grim face of the crowd
+haunts us--the crowd that will slip softly off the earth very soon and
+drop into the Darkness--a whole generation of it, without seeing how
+things are coming out; and there is something about the streets, about
+the look of women as they go by, something about the faces of the little
+children, that makes one wish goodness would hurry. One cannot think
+with any real pleasure of goodness as a huge, slow, implacable moral
+glacier, a kind of human force of gravity, grinding out truths and
+grinding under people, generation after generation, down toward some
+vast, beautiful, happy valley with flowers and children in it and
+majestic old men thousands of years away. One wishes goodness would
+hurry. We are not content, some of us, with having the good people climb
+over the so-called evil ones and gain the supremacy of the world, and
+all because the evil people do not see what they really want to do or
+would have wished they had done afterward. We want the evil ones, so
+called, to see what they really want now. We cannot help believing that
+there is some way of attracting their attention to what they really want
+now.
+
+I have seen, or seemed to see, in my time that there is almost no limit
+to what people can do if they can get their own attention, or if some
+person or some event will happen by that can get their attention for
+them.
+
+Paralytics jumped from their beds at the time of the San Francisco
+earthquake and ran for blocks. The whole earth had to shake them in
+order to get their attention; but it did it, and they saw what it was
+they wanted, and they ran for it at once, whether they were paralytics
+or not. In the fire that followed the earthquake, people that had been
+sick in bed for weeks were seen, scores of them, dragging their trunks
+through the streets.
+
+I have seen, too, in my time scores of people doing great feats of
+goodness in this way, things that they knew they could not do, dragging
+huge moral trunks after them, or swinging them up on their shoulders. I
+have seen men who thought they were old in their hearts, and who thought
+they were wicked, running like boys, with shouts and cheers, to do
+right. It was all a matter of attention. The question with most of us
+would seem to be: How can one get one's attention to what one would wish
+one had done in twenty years, and how can one get other people's--all
+the people with whom we are living and working--to do with us what they
+would wish they had done, in twenty minutes, twenty days, or twenty
+years?
+
+Letting the Crowd be Good, all turns in the long run upon touching the
+imagination of Crowds.
+
+In the last analysis, the coming of the kingdom of heaven, as it has
+been called, is going to be the coming slowly, and from unsuspected
+quarters, of a new piety and of new kinds of saints into the forefront
+of modern life--saints who can attract attention, saints who can make
+crowds think what they really want.
+
+Using the word in its more special sense, the time has come when it is
+being keenly realized that if goodness is to be properly appreciated by
+crowds, it must be properly advertised.
+
+How can goodness be advertised to Crowds?
+
+Who are the people that can touch the imagination of Crowds?
+
+The best and most suggestive truths that most of us could come to with
+regard to doing right, would come from a study of the people who have
+tried to make us do it. Most of us, if we were asked to name the people
+most prominently connected with the virtues that we have studied and
+wondered about most, would mention, probably, either our parents or our
+preachers. Many of us feel quite expert about parents. We have studied
+vividly, and sometimes with almost a breathless interest, all their
+little ways of getting us to be good, and there is hardly any one who
+has not come to quite definite conclusions of how he should be preached
+to. I have thought it would be not unfruitful to consider in this
+connection either our parents or our preachers. I have decided to
+consider the preachers who try to make me good, because they are a
+little less complicated than parents.
+
+Preachers can only be put into classes in a general way. They often
+overlap, and many of them change over from one class into another every
+now and then on some special subject, or on some special line of
+experience which they have had. But for the most part, at least as
+regards emphasis, preachers may be said to divide off into three
+classes:
+
+Those who tease us to do right.
+
+Those who make us see that doing right, if any one wants to do it, is
+really an excellent thing.
+
+Those who make us want to do it.
+
+ * * * * *
+
+I never go to hear a second time, if I can help it, a preacher who has
+teased me to do right. I used to hope at first that perhaps a clergyman
+who was teasing people might incidentally slip off the track a minute,
+and say something or see something interesting and alive. But,
+apparently, preachers who do not see that people should not be teased to
+do right, do not see other things, and I have gradually given up having
+hopeful moments about them. Why, in a world like this, with the right
+and the wrong in it all lying so eloquent and plain and beautiful in the
+lives of the people about us, and just waiting to be uncovered a little,
+waiting to be looked at hard a minute, should audiences be gathered
+together and teased to do right?
+
+If the right were merely to be had in sermons or on paper, it might be
+different. My own experience with the right has been, if I may speak for
+one, that when I get out of the way of the people who are doing it, and
+let the right they are doing be seen by people, everybody wants it. When
+people who are doing right are quietly revealed, uncovered a little
+further by a preacher, everybody envies them, and teasing becomes
+superfluous. People sit in their seats and think of them, and become
+covetous to be like them. If, this very day, all the ministers of the
+world were to agree that, on next Sunday morning at half-past ten
+o'clock, they all with one accord would preach a sermon teasing people
+to be rich, it would not be more absurd, or more pathetic, or more away
+from the point, than it would be to preach a sermon teasing people to be
+good. They want to be good now; they envy the people that they see going
+about the world not leaning on others to be good--self-poised,
+independent, free, rich, spiritually self-supporting persons.
+
+The men and women that we know may be more or less muddled in their
+minds with philosophy or with theology, or perhaps they are being
+deceived by expediency or being bullied by their environment, but they
+are not wicked; they are out of focus, and what they desire when they go
+to church on Sunday morning is to get a good look at beautiful and
+refreshing things that they want, and for an hour and a half, if
+possible, with slow steadied thought see their own lives in perspective.
+It is a criminal waste of time to get hundreds of people to come into
+church on a Sunday morning and seat them all together in a great room
+where they cannot get out, and then tease them and tell them they ought
+to be good. They knew it before they came. They are already agreed, all
+of them, that they want to be good. They even want to be good in
+business--as good as they can afford to. The question is how to manage
+to do it. The thing that is troubling them is the technique. How can
+they be good in their business--more good than their employers want them
+to be, for instance--and keep their positions? Doing as one would wish
+one had done afterward, or knowing what one is about, or "being good" as
+it is sometimes called, is a thing that all really clever people have
+agreed upon. They simply cannot manage some of the details--details like
+time and place, a detail like being good now, for instance, or like
+being good here. It is the more practical things like these that trouble
+people, or they grow mixed in their thoughts about the big goods and the
+little ones--which shall be first in order of importance or which in the
+order of time. And when one sees that people are really like this in
+their hearts, and when one sees them, all these poor, helpless people,
+sitting cooped up in a church for an hour and a half being teased to be
+good, it is small wonder that it seems, or is coming to seem, to the
+clean-cut morally businesslike men and women we have to-day, a pitiful
+waste of time.
+
+ * * * * *
+
+I come to the second class of preachers I had in mind with more
+diffidence. My feelings about them are not so simple and rudimentary as
+my feelings about those who have teased me to be good.
+
+Any man who travels about, or who drops into churches wherever he
+happens to be from Sunday to Sunday, is almost sure to find in every
+city of considerable size at least one imperious capable baffling
+clergyman. If one is strictly honest and fair toward him, to say nothing
+of being a well-meant and hopeful human being who is living in the same
+world with him and who feels very imperfect too, finding any serious and
+honest fault with the sermon, or at least laying one's finger upon what
+the fault is, seems to be almost impossible. One simply comes out of
+the church in a nice, neat little glow of good-will and admiration, and
+with a strange, soothing, happy sense of new, fresh, convenient wisdom.
+
+The only fair way to criticise the preacher who belongs in this class
+seems to be to take ten years for it, go in regularly and get a little
+practice every Sunday. There are preachers who preach so well that the
+only way one can ever find what is the matter with their sermons is to
+sit quietly while they are preaching them, and look around at the
+people. One thinks as one looks around, "These people are what this man
+has done."
+
+They are the same people they were ten years ago.
+
+I often hear other sermons that are far easier to criticise. They are
+one-sided or narrow, but they make new people.
+
+I might not always like to be in a congregation when a man is preaching
+a sermon that makes new people, because he may be making people or kinds
+of people that at the time at least I do not need to be. But I naturally
+prefer, at least part of the time, a preacher who puts in, before he is
+through, some good work on me. There is a preacher in B---- who always
+arouses in me, whenever I am in the city, the same old, curious, hopeful
+feeling about him that this next one more time he is going to get to me,
+that I am going to be attended to. I cannot say how many times I have
+dropped in upon him in his big plain church, seen him with his hushed
+congregation all about him, all listening to him up to the last minute,
+each of them sitting all alone with his own soul, and with him, and with
+the ticking of the clock. And the sermon is always about the same. You
+see him narrowing the truth down wonderfully, ruthlessly, to You. You
+begin to see everything--to see all the arguments, all the
+circumstances, all the principles. You see them narrowing you down
+grimly, closing in upon you, converging you and all your little, mean
+life, driving you apparently at last into one helpless beautiful corner
+of doing right. You feel while you listen the old sermon-thrill you have
+felt before, a kind of intellectual joy in God, in the very brains of
+God; you think of how He has arranged right and wrong so cunningly, laid
+them all out so plain and so close beside each other for you to choose
+to be good. Then the benediction is pronounced over you, the sevenfold
+amen dies away over you, and you go home and do as you like.
+
+One sees the sermon for days afterward lying out there in calm and
+orderly memory, all so complete and perfect by itself. There does not
+really seem to be any need of doing anything more to it. It is what
+people mean probably by a "finished sermon." It is as if goodness had
+been put under a glass globe in a parlour. You go home proud to think of
+it, and proud of course to have such a sermon by you. But you would
+never think of touching such a complete and perfect thing during the
+week the way you would a poorer sermon, disturbing it hopefully or
+mussing it over, trying to work some of it into your own life.
+
+ * * * * *
+
+So much for the first two types of preachers: the preachers who stand
+before us Sunday morning with goodness placed beside them in a dense
+darkness while they talk, and who tease us to look at it in the darkness
+and to take some; and those who stand, a cold white light all about
+them, and use pointers and blackboards and things--maps of goodness,
+great charts of what people ought to be like--and who make one see each
+virtue just where it belongs as a kind of dot, like cities in a
+geography, and who leave us with the pleasant feeling of how sweet and
+reasonable God is, or rather would be if anybody would pay any attention
+to Him.
+
+ * * * * *
+
+I have already hinted at the qualities of the third class of
+preachers--those who make me want to be good. They seem to throw
+goodness as upon a screen, some vast screen of the world, of this real
+world about me. They turn their souls, like still stereopticons, upon
+the faces of men--men who are like the men and women I know. I go about
+afterward all the week seeing their sermons in the street. Everybody I
+see, everything that comes up Monday, Tuesday, Wednesday, the very
+patterns of the days and nights, of my duties and failures, keep coming
+up, reminding me to be good. I may start in--I often do--with such a
+preacher, criticising him, but he soon gets me so occupied criticising
+myself and so lost in wondering how this something that he has and sees
+just beyond us, just beyond him, just beyond me, can be had for other
+people, and how I can have some of it for myself, that I forget to
+criticise. He searches my soul, makes me a new being in my presence
+before my eyes--that is, a new being toward some one subject, or some
+one possibility in the world. He helps me while in his presence to
+accomplish the supreme thing that one man can ever do for another. He
+helps me to get my own attention. He makes me see a set of particular
+things that I immediately, before his next sentence, am trying to find
+means to do. He does not attract my attention toward what he wants, like
+a preacher who teases; nor does he attract my attention to what God
+wants, like the preacher with the charts of goodness. He succeeds in
+attracting and holding down my attention to what I really want for
+myself or others, and to what I propose to get.
+
+The imagination of crowds is convinced only by men who have real genius
+for expression, for making word-pictures of real things, men who have
+what might be called moving-picture minds, and who are so picturesque
+and vivid that when they talk to people about goodness they have seen,
+everybody feels as if they had been there. It has to be admitted that
+this type of preacher, who has a kind of genius, and has developed an
+art form for expressing goodness in words, is necessarily an exceptional
+man. And it is unreasonable and unfair in the public to expect a man to
+get up in the pulpit and, with no costume and no accessories, merely
+with a kind of shrewd holiness or divination into human nature, present
+goodness so that we seem to be there. It is small wonder that a man who
+finds he is expected to be a kind of combination of biograph, brother,
+spiritual detective, and angel all in one, in order to do his work
+successfully has days of feeling that he has joined the ranks of The
+Impossible Profession.
+
+
+
+
+CHAPTER VIII
+
+MAKING GOODNESS HURRY
+
+
+Perhaps it has leaked out to those who have been following these pages
+thus far, that I am merely at best, if the truth were known, a kind of
+reformed preacher.
+
+I admit it. Many other people are. We began, owing to circumstances,
+with the idea of getting people to take up goodness by talking about it.
+
+But we have grown discouraged in talking to people about goodness. More
+and more, year by year, we have made up our minds, as I have hinted, to
+lie low and to keep still and show them some.
+
+And I can only say it again, as I have said it before, if everybody in
+the world could know my plumber or pay a bill to him, the world would
+soon begin, slowly but surely, to be a very different place.
+
+The first time I saw B---- I had asked him to come over to arrange with
+regard to putting in new waterpipes from the street to my house. The old
+ones had been put in no one could remember how many years before, and
+the pressure of water in the house, apparently from rust in the pipes,
+had become very weak. After a minute's conversation I at once engaged
+B---- to put in the new and larger pipes, and he agreed to dig open the
+trench (about two hundred feet long, and three feet deep) and put the
+pipes in the next day for thirty-five dollars. The next morning he
+appeared as promised, but, instead of going to work, he came into my
+study, stood there a moment before my eyes, and quietly but firmly threw
+himself out of his job!
+
+There was no use in spending thirty-five dollars, he said. He had gone
+to the City Water Works Office and told them to look into the matter and
+see if the connection they had put in at the junction of my pipe with
+the main in the street did not need attention. They had found that a new
+connection was necessary. They would see that a new one was put in at
+once. They were obliged to do it for nothing, he said; and then,
+slipping (figuratively speaking) thirty-five dollars into my pocket, he
+bowed gravely and was gone.
+
+B---- knew absolutely and conclusively (as any one would with a look)
+that I was not the sort of person who would ever have heard of that
+blessed little joint out in the street, or who ever would hear of it or
+who would know what to do with it if he did.
+
+ * * * * *
+
+Sometimes I sit and think of B---- in church, or at least I used to,
+especially when his bill had just come in. It was always a pleasure to
+think of paying one of B----'s bills--even if it was sometimes a
+postponed one. You always knew, with B----, that he had made that bill
+out to you as if he had been making out a bill to himself.
+
+Not such a bad thing to think about during a sermon.
+
+I do not deny that I do lose a sentence now and then in sermons; and
+while, as every one knows, the sermons I have been provided with in the
+old stone church have been of a rare and high order, there have, I do
+acknowledge, been bad moments--little sudden bare spots or streaks of
+abstraction--and I do not deny that there have been times when I could
+not help feeling, as I sat listening, like sending around Monday morning
+to the parsonage--my plumber. One could not help thinking what Dr. ----
+if he once got started on a plumber like B---- (had had him around
+working all the week during a sermon) could do with him.
+
+I have a shoemaker, too, who would help most ministers. I imagine he
+would point up their sermons a good deal--if they had his shoes on.
+
+Perhaps shoes and pipes and things like these will be looked upon soon
+to-day as constituting the great, slow, modest, implacable spiritual
+forces of our time.
+
+At all events, this is the most economical, sensible, thorough way (when
+one thinks of it) that goodness can be advertised.
+
+
+
+
+CHAPTER IX
+
+TOUCHING THE IMAGINATION OF CROWDS
+
+
+A man's success in business to-day turns upon his power of getting
+people to believe he has something that they want.
+
+Success in business, in the last analysis, turns upon touching the
+imagination of crowds. The reason that preachers in this present
+generation are less successful in getting people to want goodness than
+business men are in getting them to want motor-cars, hats, and pianolas,
+is that business men as a class are more close and desperate students of
+human nature, and have boned down harder to the art of touching the
+imaginations of crowds.
+
+When one considers what it is that touches a crowd's imagination and how
+it does it, one is bound is admit that there is not a city anywhere
+which has not hundreds of men in it who could do more to touch the
+imagination of crowds with goodness than any clergyman could. A man of
+very great gifts in the pulpit, a man of genius, even an immortal
+clergyman, could be outwitted in the art of touching the imagination of
+crowds with goodness by a comparatively ordinary man in any one of
+several hundred of our modern business occupations.
+
+There is a certain nation I have in mind as I write, which I do not like
+to call by name, because it is struggling with its faults as the rest of
+us are with ours. But I do not think it would be too much to say that
+this particular nation I have in mind--and I leave the reader to fill in
+one for himself, has been determined in its national character for
+hundreds of years, and is being determined to-day--every day, nearly
+every minute of every day, except when all the people are asleep--by a
+certain personal habit that the people have. I am persuaded that this
+habit of itself alone would have been enough to determine the fate of
+the nation as a third-rate power, that it would have made it always do
+things with small pullings and haulings, in short breaths, and
+hand-to-mouth insights--a little jerk of idealism one day, and a little
+jerk of materialism the next--a kind of national palavering, and
+see-sawing and gesturing, and talking excitedly and with little
+flourishes. It is a nation that is always shrugging its shoulders, that
+almost never seems to be capable of doing a thing with fine directness,
+with long rhythms of purpose or sustained feeling; and all because every
+man, woman, and child in the country--scores of generations of them for
+hundreds of years--has been taught that the great spiritual truth or
+principle at the bottom of correctly and beautifully buying a turnip is
+to begin by saying that you do not want a turnip at all, that you never
+eat turnips, and none of your family, and that they never would. The
+other man begins by pointing out that he is never going to sell another
+turnip as long as he lives, if he can help it. Gradually the facts are
+allowed to edge in until at last, and when each man has taken off God
+knows how much from the value of his soul, and spent two shillings'
+worth of time on keeping a halfpenny in his pocket, both parties
+separate courteously, only to carry out the same spiritual truth on a
+radish perhaps or a spool of thread, or it may be even a house and lot,
+or a battleship, or a war, or a rumour of a war, with somebody.
+
+The United States, speaking broadly, is not like this. But it might have
+been.
+
+In the United States some forty years ago, being a new country, and
+being a country where everything a man did was in the nature of things,
+felt to be a first experiment, everybody felt democratic and
+independent, and as if he were making the laws of the universe just for
+himself as he went along.
+
+There was a period of ten years or so in which every spool of thread and
+bit of dress goods--everything that people wore on their bodies or put
+in their months, and everything that they read, came up and had to be
+considered as an original first proposition, as if there never had been
+a spool of thread before, as if each bit of dress goods was, or was
+capable of being, a new fresh experiment, with an adventurous price on
+it; and before we knew it a moral nagging and edging and hitching had
+set in, and was fast becoming in America an American trait, and fixing
+itself by daily repetition upon the imagination of the people.
+
+The shopping of a country is, on the whole, from a psychologist's point
+of view, the most spiritual energy, the most irrevocable, most
+implacable meter there can ever be of the religion a country really has.
+
+There was no clergyman in America who could have made the slightest
+impression on this great national list or trend of always getting things
+for less than they were worth--this rut of never doing as one would be
+done by. What was there that could be done with an obstinate, pervasive,
+unceasing habit of the people like this?
+
+What was there that could be done to touch the imagination of the crowd?
+
+Six thousand women a day were going in and out of A.T. Stewart's great
+store on Broadway at that time. A.T. Stewart announced to New York
+suddenly in huge letters one day, that from that day forward there
+should be one price for everything sold in his store, and that that
+price would be paid for it by everybody.
+
+A.T. Stewart's store was the largest, most successful, original, and
+most closely watched store in America.
+
+The six thousand women became one thousand.
+
+Then two thousand. Some of them had found that they finished their
+shopping sooner; the better class of women, those whose time was worth
+the most, and whose custom was the largest, gradually found they did not
+want to shop anywhere else. The two thousand became three thousand, four
+thousand, six thousand, ten thousand, twelve thousand.
+
+Other department stores wanted the twelve thousand to come to them. They
+announced the one price.
+
+Hardware stores did it. Groceries announced one price. Then everybody.
+
+Not all the clergymen in America, preaching every Sunday for months,
+could have done very much in the way of seriously touching the
+imagination of the crowd on the moral unworthiness, the intellectual
+degradation, the national danger of picking out the one thing that
+nearly all the people all do, and had to do, all day, every day, and
+making that thing mean, incompetent, and small. No one had thought out
+what it would lead to, and how monstrous and absurd it was and would
+always be to have a nation have all its people taking every little thing
+all day, every day, that they were buying, or that they were
+selling--taking a spool of thread, for instance--and packing it, or
+packing their action with it, as full of adulterated motives and of
+fresh and original ways of not doing as they would be done by as they
+could think up--a little innocent spool of thread--wreaking all their
+sins and kinds of sins on it, breaking every one of the ten commandments
+on it as an offering....
+
+It was A.T. Stewart, a very ordinary-looking, practical man in a plain,
+everyday business, who arrested the attention of a nation and changed
+the habit of thought and trend of mind of a great people, and made them
+a candid, direct people, a people that went with great sunny prairies
+and high mountains, a yea and nay people, straightforward, and free from
+palavering forever. A.T. Stewart was accustomed, in his own personal
+dealings from day to day, to cut people short when they tried to heckle
+with him. He liked to take things for granted, drive through to the
+point, and go on to the next one. This might have ended, of course, in a
+kind of _cul de sac_ of being a merely personal trait in a clean-cut,
+manful, straightforward American gentleman; and if Stewart had been a
+snob or a Puritan, or had felt superior, or if he had thought other
+people--the great crowds of them who flocked through his store--could
+never expect to be as good as he was, nothing would ever have come of
+it.
+
+It is not likely that he was conscious of the long train of spiritual
+results he had set in motion; of the way he had taken the habit of mind,
+the daily, hourly psychology of a great people, and had wrought it
+through with his own spirit; or of the way he had saved up, and set
+where it could be used, everyday religion in America, and had freed the
+business genius of a nation for its most characteristic and most
+effective self-expression.
+
+He merely was conscious that he could not endure palavering in doing
+business himself, and that he would not submit to being obliged to
+endure it, and he believed millions of people in America were as
+clean-cut and straightforward as he was.
+
+And the millions of people stood by him.
+
+Perhaps A.T. Stewart touched the imagination of the crowd because he had
+let the crowd touch his and had seen what crowds, in spite of
+appearances, were really like.
+
+The enterprise of touching the imagination of the crowd with goodness,
+which is being conducted every day on an enormous scale around us, has
+to be carried on, like all huge enterprises, by men who are in a large
+degree unconscious of it. There are few department stores in England or
+America that would expect to be called pious, but if one is deeply and
+obstinately interested in the Golden Rule, and in getting crowds of
+people to believe in it at a time, it is impossible not to think what
+sweeps of opportunity department stores would have with it--with the
+Golden Rule. With thousands of people flowing in and out all the week,
+and with hundreds of clerks to attend to it, eight hours a day, there
+would hardly seem to be any limit to what such a store could do in
+making the Golden Rule a direct, a pointed and personal thing, a thing
+that could not be evaded and could not be forgotten by thousands of
+people. The same people all going in and out of department stores, vast
+congregations of them, eight hours a day, which ministers can only get
+at in small lots, three hundred or so, twenty minutes a week, and can
+only get at with words even then--all of them being convinced in terms
+they understand, and in terms they keenly feel, convinced in hats that
+they will see over and over again, convinced in velvets that they are
+going to put on and off for years, in laces, in waistcoats, shoes, in
+dining-room chairs, convinced in the very underclothes next to their
+skins, the clothes they sleep in all night, in the very plates on which
+they eat, while all the time they keep remembering, or being reminded,
+just how the things were bought, and just what was claimed for them and
+what was not claimed for them, and thinking how the claims came true or
+how they did not.
+
+ * * * * *
+
+I just saw lying on the table as I came through the hall a moment ago a
+hat which (out of all the long rows of hats I can see faintly reaching
+across the years) will always be to me a memorable hat. I am free to say
+that, after all the ladies it has been taken off to, my great memory of
+that hat is now and always will be, as long as I live, the department
+store at which I bought it, and the things the department store, before
+I got through with it, managed to make the hat say.
+
+I had been in the store the day before and selected, in broad daylight,
+with a big mirror staring me out of countenance, a hat which was a
+quarter of a size too large. To clinch the matter, I had ordered four
+ventilating holes to be punched in it, and had it sent to my rooms to be
+my hat--implacably my hat as I supposed, for better for worse, for
+richer for poorer--always. The next morning, after standing before a
+mirror and trying hopefully for a few minutes to see if I could not look
+more intelligent in the hat, I returned to the store firmly. I had made
+up my mind that I would keep from looking the way that that hat made me
+look, at any cost. The store was not responsible according to the letter
+either for the hat or for the way I looked in it. I had deliberately
+chosen it, looked at myself in cold blood in it, had those dreadful,
+irremovable, eternal air-holes dug into it. I would buy a new one. I
+jumped into a cab, and a moment after I arrived I found myself before
+the clerk from whom I had bought it, with a new one on my head, and was
+just reaching into my pocket for my purse when, to my astonishment, I
+heard, or seemed to hear, the great Department Store Itself, in the
+gentle accents of a young man with a yellow moustache, saying: "I'm
+sorry"--all seven storys of it gathering itself up softly, apparently,
+and saying "I'm sorry!" The young man explained that he was afraid the
+hat was wrong the day before, and thought he ought to have told me so,
+that the store would not want me to pay for the mistake.
+
+I came home a changed man. I had been hit by the Golden Rule before in
+department stores, but always rather subtly--never with such a broad,
+beautiful flourish! I made some faint acknowledgment, I have forgotten
+what, and rushed out of the store.
+
+But I have never gone past the store since, on a 'bus, or in a taxi, or
+sliding through the walkers on the street, but I have looked up to
+it--to its big, quiet windows, its broad, honest pillars fronting a
+world.
+
+I take off my hat to it.
+
+But it gave me more than a hat.
+
+I think what a thousand department stores, stationed in a thousand
+places on this old planet, could do in touching the imagination of the
+world--every day, day by day, cityfuls at a time.
+
+I had found a department store that had absolutely identified itself
+with my interests, that could act about a hat the way a wife would--a
+department store that looked forward to a permanent relation with me--a
+great live machine that could be glad and sorry--that really took me in,
+knew how I felt about things, cared how I looked as I walked down the
+street. Sometimes I think of the poor, wounded, useless thing I took
+back to them, those pitiless holes punched in it--just where no one
+else would ever have had them. I am human. I always feel about the
+store, that great marble and glass Face, when I go by it now as if, in
+spite of all the difficulties, it wanted me--to be beautiful! I at least
+feel and know that the people who were the brain, the daily moving
+consciousness behind the face--wanted me to be a becoming customer to
+them. They did not want to see me coming in, if it could possibly be
+helped, in that hat any more!
+
+ * * * * *
+
+I have told this little history of a gray hat, not because it is in any
+way extraordinary, but because it is not. The same thing, or something
+quite like it, expressing the same spirit, might have happened in any
+one of the best hundred department stores in the world.
+
+Most people can remember a time, only a very little while ago, when
+clerks in our huge department stores or selling machines were not
+expected to be people who would think of things like this to do, or who
+would know how, or who would think to consider them good business if
+they did.
+
+The department store that based its success on selecting clerks of a
+high order of human insight, that paid higher wages to its clerks for
+their power of being believed in, for their personal qualities and their
+shrewdness in helping people and a gift for discovering mutual interests
+with everybody and for founding permanent human relations with the
+public, had not been thought of a little while ago.
+
+All that had been thought of was the appearance of these things. It was
+an employer's business, speaking generally, to get all he could out of
+his clerks and have them get as little as possible out of him. It was
+their business in their turn to get as much money out of the public as
+they could get, and to give the public as little in return as they
+dared.
+
+The type of employer who liked to do business in this way, and who
+believed in it, crowed over the world nearly everywhere as the Practical
+Man. And for the time being certainly it has to be admitted that he
+seemed the most successful. Naturally there came to be a general
+impression among the people that only certain lower orders of life and
+character could be employed, or could stand being employed, in the great
+department stores.
+
+I used often to go into ----'s. Everybody remembers it. I went in, as a
+rule, in a helpless, waiting, married way, and as a mere attache of the
+truly wise and good. All I ever did or was expected to do was to stand
+by and look wise and discriminating a minute about dress goods, when
+spoken to. I used to put in my time looking behind the counters--all
+those busy, pale, yellow-lighted people in little holes or stalls trying
+to be human and natural in that long, low, indoor street of theirs,
+crowds of women staring by them and picking at things. Always that
+moving sidewalk of questions--that dull, eager stream of consciousness
+sweeping by. No sunlight--just the crowds of covetousness and
+shrewdness. I used to wonder about the clerks, many of them, and what
+they would be like at home or under an apple tree or each with a bit of
+blue sky to go with them. They used to seem in those days, as I looked,
+mostly poor, underground creatures living in a sort of Subway of Things
+in a hateful, hard, little world of clothes, each with his little study
+or trick or knack of appearances, standing there and selling people
+their good looks day after day at so much a yard.
+
+To-day, in a hundred cities one can go into department shops where one
+would get, standing and looking on idly, totally different impressions.
+There are hundreds of thousands of young men and women who have made
+being a clerk a new thing in the world. The public has already had its
+imagination touched by them, and is beginning to deal with clerks, as a
+class, on a different level.
+
+This has been brought to pass because the employer has been thought of,
+or has thought of himself, who engages and pays for in clerks the
+highest qualities in human nature that he can get. He picks out and puts
+in power, and persuades to be clerks, people who would have felt
+superior to it in days gone by--men and women who habitually depend for
+their efficiency in showing and selling goods upon their more generous
+emotions and insights, their imaginations about other people. They
+gather in their new customers, and keep up their long lists of old and
+regular customers, through shrewd visions of service to people, and
+through a technical gift for making the Golden Rule work.
+
+When one looks at it practically, and from the point of view of all the
+consequences, a bargain is the most spiritual, conclusive, most
+self-revealing experience that people can have together. Every bargain
+is a cross-section in three tenses of a man. A bargain tells everything
+about people--who they are, and what they are like. It also tells what
+they are going to be like unless they take pains; and it tells what they
+are not going to be like too sometimes, and why.
+
+The man who comes nearest in modern life to being a Pope, is the man who
+determines in what spirit and by what method the people under him shall
+conduct his bargains and deal with his customers. ----, at the head of
+his department store, has a parish behind his counters of twenty-five
+hundred men and women. He is in the business of determining their
+religion, the way they make their religion work, eight hours a day, six
+days a week. He seems to me to be engaged in the most ceaseless, most
+penetrating, most powerful, and most spiritual activity of the world. He
+is really getting at the imaginations of people with his idea of
+goodness. If he does not work his way through to a man's imagination one
+minute or one day, he does the next. If he cannot open up a man's
+imagination with one line of goods, he does it with another. If he
+cannot make him see things, and do as he would be done by, with one kind
+of customer, another is moved in front of him presently, and another,
+and another--the man's inner substance is being attacked and changed
+nearly every minute every day. There is nothing he can do, or keep from
+doing, in which his employer's idea of goodness does not surround,
+besiege, or pursue him. Every officer of the staff, every customer who
+slips softly up to the counter in front of him makes him think of the
+Golden Rule in a new way or in some shading of a new way--confronts him
+with the will, with the expectation, with the religion of his employer.
+
+In ----'s store (where I looked in a moment yesterday) one thousand of
+the two thousand five hundred clerks are men. If I were a minister
+wondering nearly every day how to work in for my religion a fair chance
+at men, I should often look wistfully from over the edge of my pulpit, I
+imagine, to the head of ----'s department store, sitting at that quiet,
+calm, empty looking desk of his in his little office at the top of his
+big building in ---- Street, with nothing but those little six or seven
+buttons he softly puts his thumbs on connecting him with a thousand
+men.
+
+And he does not even need the buttons. Every man knows and feels,
+personally and intimately, what the man at the desk is asking him to do
+with a particular customer who stands before him at the moment. As soon
+as the customer is there, the man at the desk practically is there too.
+His religion works by wireless, and goes automatically, and as from a
+huge stored-up reservoir, to all that happens in the place. He makes
+regularly with his idea of goodness anywhere from twenty to sixty
+pastoral calls (with every sale they make) on a thousand men a day. He
+is not dependent, as the ordinary minister often is, on their dying, or
+on their babies, or on their wives, for a chance to get at men with his
+religion.
+
+If I wanted to take a spiritual census of modern civilization and get at
+the actual scientific facts, what we would have to call, probably the
+foot-tons of religion in the world to-day, I would not look for them in
+the year-books of the churches, I would get them by going about in the
+great department stores, by moving among the men and women in them day
+after day, and standing by and looking on invisibly. Like a shadow or a
+light I would watch them registering their goodness daily, hourly, on
+their counters, over their counters, measuring out their souls before
+God in dress goods, shoes, boas, hats, silk, and bread and butter!
+
+This may not be true of the Orient, but it is true, and getting to be
+more true every day, of Europe and America.
+
+It is especially true of America. In the things which we borrow in
+America, we are far behind the rest of the world. It is to the things
+that we create, that we must look alone, for our larger destiny, and our
+world-service.
+
+Naturally, in so far as civilization is a race of borrowing, nations
+like England and France and Germany a few hundred miles apart from one
+another, set the pace for a nation that is three thousand miles away
+from where it can borrow, like the United States. It is a far cry from
+the land of the Greeks with their still sunny temples and dreams, and
+from England with its quiet-singing churches, to New York with its
+practical sky-scraping hewing prayer!
+
+New York--scooping its will out of the very heavens!
+
+New York--the World's last, most stern, perhaps most manful prayer of
+all--half-asking and half-grasping out of the hand of God!
+
+Here is America's religion! Half afraid at first, half glad, slowly,
+solemnly triumphant, as on the edge of an abyss, I have seen America's
+religion! I have seen my brother Americans hewing it out--day by day,
+night by night, have I seen them--in these huge steel sub-cellars of the
+sky!
+
+I have accepted the challenge.
+
+If it is not a religion, then it shall be to us a religion to make it a
+religion.
+
+The Metropolitan Tower with its big clock dial, with its three stories
+of telling what time it is, and its great bell singing hymns above the
+dizzy flocks of the skyscrapers, is the soul of New York, to me.
+
+If one could see a soul--if one could see the soul of New York, it would
+look more like the Metropolitan Tower than anything else.
+
+It seems to be trying to speak away up there in the whiteness and the
+light, the very soul of the young resistless iron-hearted city.
+
+I write as an American. To me there is something about it as I come up
+the harbour that fills my heart with a big ringing, as if all the world
+were ringing, ringing once more--ringing all over again--up in this
+white tower of ours in its new bit of blue sky! I glory in England with
+it, in Greece, in Bethlehem. It is as an outpost on Space and Time, for
+all of us gathering up all history in it softly--once more and pointing
+it to God!
+
+It is the last, the youngest-minded, the most buoyant tower--the mighty
+Child among the steeples of the world. The lonely towers of Cologne
+stretching with that grave and empty nave against the sky, out of that
+old and faded region of religion, far away, tremulously send greetings
+to it--to this white tower in the west--to where it goes up with its
+crowds of people in it, with business and with daily living and hoping
+and dying in it, and strikes heaven!
+
+It may be perhaps only the American blood in me. Perhaps it is raw and
+new to be so happy. I do not know. I only know that to me the
+Metropolitan Tower is saying something that has been never quite said
+before--something that has been given in some special sense to us as a
+trust from the world. It is to me the steeple of democracy--of our
+democracy, England's democracy--the world's democracy. The hollow domes
+of Sts. Peter and Paul, and all the rest with their vague, airy
+other-worldliness, all soaring and tugging like so many balloons of
+religion and goodness, trying to get away from this world--are not to me
+so splendid, so magnificently wilful as the Metropolitan Tower--as the
+souls of these modern, heaven-striking men, taking the world itself, at
+last, its streets of stone, of steel, its very tunnels and lifting them
+up as blind offerings, as unbounded instincts, as prayers, as songs to
+heaven!
+
+I worship my country, my people, my city when I hear the big bell in it
+and when I look up to where the tower is in that still place like a
+sea--look up to where that little white country belfry sits in the
+light, in the dark above the vast and roaring city!
+
+To me, the Metropolitan Tower, sweeping up its prayer out of the streets
+the way it does, and doing it, too, right beside that little safe,
+tucked-in, trim, Sunday religion of the Madison Square Presbyterian
+Church, lifts itself up as one of the mighty signs and portents of our
+time. Have I not heard the bell tolling to the people in the midst of
+business and singing great hymns? A great city lifts itself and prays in
+it--prays while it sings and clangs so absent-looking below.
+
+I like to go out before going to sleep and take a look at it--one more
+look before I sleep, upon the tower, strong, unyielding, alive, sinewy,
+imperturbable, lifting up within itself the steel and soul of the world.
+I am content to go to sleep.
+
+It is a kind of steeple of the business of this world. I would rather
+have said that business needed a steeple before until I saw the
+Metropolitan Tower and heard it singing above the streets. But I had
+always wanted (without knowing it), in a modern office building, a great
+solemn bell to remind us what the common day was. I like to hear it
+striking a common hour and what can be done in it. I stop in the street
+to listen--to listen while that great hive of people tolls--tolls not the
+reveries of monks above the roofs of the skyscrapers, but the religion
+of business--of the real and daily things, the seriousness of the mighty
+street and the faces of the men and the women.
+
+
+
+
+CHAPTER X
+
+THE STUPENDOUS, THE UNUSUAL, THE MONOTONOUS, AND THE SUCCESSFUL
+
+
+The imagination of crowds may be said to be touched most successfully
+when it is appealed to in one of four ways:
+
+ THE STUPENDOUS. THE UNUSUAL. THE MONOTONOUS. THE SUCCESSFUL.
+
+Of these four ways, the stupendous, or the unusual, or the successful
+are the most in evidence, and have something showy about them, so that
+we can look at them afterward, and point out at a glance what they have
+done. But probably the underhold on the crowd, the real grip on its
+imagination, the one which does the plain, hard, everyday work on a
+crowd's ideals, which determines what crowds expect and what crowds are
+like inside--is the Monotonous.
+
+The man who tells the most people what they shall be like in this world
+is not the great man or the unusual man. He is the monotonous man.
+
+He is the man, to each of us, who determines the unconscious beat and
+rhythm with which we live our daily lives.
+
+If we wanted to touch the imaginations of crowds, or of any particular
+crowd, with goodness, the best way to do it would probably be, not to go
+to the crowd itself, but to the man who is so placed that he determines
+the crowd's monotony, the daily rhythm with which it lives--the man, if
+we can find him, who arranges the crowd's heart-beat.
+
+It need not take one very long to decide who the man is who determines
+the crowd's heart-beat. The man who has the most dominion over the
+imaginations of most of us, who stands up high before us out in front of
+our lives, the man who, as with a great baton, day after day, night
+after night, conducts, as some great symphony, the fate of the world
+above our heads, who determines the deep, unconscious thoughts and
+motives, the inner music or sing-song, in which we live our lives, is
+the man to whom we look for our daily bread.
+
+It is the men with whom we earn our money who are telling us all
+relentlessly, silently, what we will have to be like. The men with whom
+we spend it, who sell things to us, like the department stores, those
+huge machines of attention, may succeed in getting great sweeps of
+attention out of crowds at special times, by appealing to men through
+the unusual and through the stupendous or the successful. But what
+really counts, and what finally decides what men and what women shall
+be, what really gets their attention unfathomably, unconsciously, is the
+way they earn their money. The feeling men come to have about a fact, of
+its being what it is, helplessly or whether or no--the feeling that they
+come to have about something, of its being immemorially and innumerably
+the same everywhere and forever, comes from what they are thinking and
+the way they think while they are earning their money. It is out of the
+subconscious and the monotonous that all our little heavens and hells
+are made. It is our daily work that becomes to us the real floor and
+roof of living, hugs up under us like the ground, fits itself down over
+us, and is our earth and sky. The man with whom we earn our money, the
+man who employs us, his thinking or not thinking, his "I will" and "I
+won't," are the iron boundaries of the world to us. He is the skylight
+and the manhole of life.
+
+The monotonous, the innumerable and over and over again, one's desk,
+one's typewriter, one's machine, one's own particular factory window,
+the tall chimney, the little forever motion with one's hand--it is
+these, godlike, inscrutable, speechless, out of the depths of our
+unconsciousness and down through our dreams, that become the very breath
+and rumble of living to us, domineer over our imaginations and rule our
+lives. It is decreed that what our Employers think and let us know
+enough to think shall be a part of the inner substance of our being. It
+shall be a part of growing of the grass to us, and shall be as water and
+food and sleep. It shall be to us as the shouts of boys at play in the
+field and as the crying of our children in the night. To most men
+Employers are the great doors that creak at the end of the world.
+
+It is not the houses that people live in, or the theatres that they go
+to, or the churches to which they belong, or the street and number--the
+East End look or the West End look the great city carves on the faces of
+these men I see in the street--that determines what the men are like.
+
+Their daily work lies deeper in them than their faces. One finds one's
+self as one flashes by being told things in their walk, in the way they
+hold their hands and swing their feet.
+
+And what is it their hands and feet, umbrellas, bundles, and the
+wrinkles in their clothes tell us about them?
+
+They tell us how they earn their money. Their hopes, their sorrow, their
+fears and curses, their convictions, their very religions are the
+silent, irrevocable, heavenly minded, diabolical by-products of what
+their Employers think they can afford to let them know enough to think.
+
+ "Fight for yourselves. Your masters hate you. They would shoot
+ you down like rabbits, but they need your labour for their
+ huge profits. Don't go in till you get your minimum. No Royal
+ Commission, no promise in the future. Leaders only want your
+ votes; they will sell you. They lie. Parliament lies, and will
+ not help you, but is trying to sell you. Don't touch a tool
+ till you get your minimum. Win, win, win! It is up to all
+ workers to support the miners."
+
+If a man happens to be an employer, and happens to know that he is not
+this sort of man, and finds that he cannot successfully carry on his
+business unless he can make five hundred men in his factory believe it,
+what can he do? How can he touch their imaginations? What language is
+there, either of words or of action, that will lead them to see that he
+is a really a fair-minded, competent employer, a representative of the
+interests of all, a fellow-citizen, a Crowdman, and that his men can
+afford to believe in him and cooeperate with them?
+
+If they think he would shoot them down like rabbits, it is because they
+have not the remotest idea what he is really like. They have not noticed
+him. They have no imagination about him, have not put themselves in his
+place. How can he get their attention?
+
+
+
+
+CHAPTER XI
+
+THE SUCCESSFUL
+
+
+A little while ago I saw in Paris an American woman, the President of a
+Woman's Club (I imagined), who was doing as she should, and was going
+about in a cab appreciating Paris, drive up to the Louvre. Leaving her
+cab, though I wondered a little why she did, at the door, she hurried up
+the steps and swept into the gallery, taking her eleven-year-old boy
+with her. I came upon her several times. The Louvre did not interest the
+boy, and he seemed to be bothering and troubling his mother, and of
+course he kept trying very hard, as any really nice boy would, to get
+out; but she would not let him, and he wandered about dolefully, looking
+at his feet and at the floor, or at the guards, and doing the best he
+could. Finally she came over to him; there was a Murillo he must see--it
+was the opportunity of his life; she brought him over to it, and stood
+him up in front of it, and he would not look; she took his small brown
+head in her hands and steered it to the great masterpiece and held it
+there--on that poor, silent, helpless Murillo--until....
+
+I observed that she could steer his head; but I could not help thinking
+how much more she would have done if she had known how to steer it
+inside.
+
+The invention of the Megaphone, of the Cinema, and the _London Times_,
+and of the Bible, are all a part of the great, happy, hopeful effort of
+one part of this world to get the attention of the other part of it, and
+steer heads inside.
+
+This art of steering heads inside, which has come to be the secret art
+of all the other arts, the secret religion of all the religions, is
+also the secret of building and maintaining a civilization and a
+successful and permanent business. It is hard to believe how largely,
+for the last twenty years, it has been overlooked by employers as the
+real key of the labour problem--this art of steering people's heads
+inside.
+
+We have seen part of the truth. We have put in a good deal of time in
+finding fault with labouring men for thinking too much about themselves
+and about their class, and for emphasizing their wages more than their
+work, and for not having more noble and disinterested characters.
+Parliaments, clergymen, and employers have all been troubled for years
+about Labour, and they have been trying very hard on Sundays and through
+reports of speeches by members of Parliament in the daily press, and
+through laws, and through employers' associations, and through factory
+rules and fines, to get the attention of labouring men and lift their
+thoughts to higher things.
+
+A great many wise things have been said to Labour--masterpieces, miles
+of them as it were, whole Louvres of words have been hung upon their
+walls.
+
+But in vain!
+
+And all because we have merely taken the outside of the boy's head in
+our hands. We have not thought what was really going on in it. We have
+not tried to steer it inside. We have been superficial.
+
+It is superficial for a comfortable man with a bun in his pocket to talk
+to a starving man about having some higher motive than getting something
+to eat. Everybody sees that this is superficial, if we mean by it that
+his body is starving. But if we mean something more real and more
+terrible than that--that he is starving inside, that his soul is
+starving, that he has nothing to live for, no real object in getting
+something to eat--if we mean by it, in other words, that the man's
+imagination is not touched even by his own life, people take it very
+lightly.
+
+And it is the most important thing in the world. The one thing now
+necessary to society, to industry, is to get hold of the men who are in
+it, one by one, and touch their imaginations about themselves. We have
+millions of men working without their thoughts and expectations being
+ventilated or passed along, year after year.
+
+One sees these men everywhere one goes, in thousands of factories, doing
+their work without any draught. We already have tall chimneys for our
+coal furnaces; we have next to see the value of tall chimneys, great
+flues to the sky, on the lives and thought and the inner energies of
+men. The most obvious way to get a draught on a man, to get him to glow
+up and work is to cut through an opening in the top of his life.
+
+Just where to cut this opening, and just how to cut it in each man's
+life--each man considered as a problem by himself--is the Labour
+problem.
+
+There are certain general principles that might be put down in passing.
+To begin with, we must not feel ashamed to begin implacably with the
+actual man just as he is, and with the wants and the motives that he
+actually has. We should feel ashamed rather to begin in any other way.
+It would not be bright or thoughtful to begin on him with motives he is
+going to have; and it certainly would not be religious or worthy of us
+to try to make him begin with ours. Perhaps ours are better--for us.
+Perhaps, too, ours will be better for him when he is like us (if we can
+give him any reason to want to be). In the meantime, what is there that
+can honestly be called base in taking human nature as it is and in
+allowing a sliding scale of motives in people? Starving people and
+slaves, or people who are ugly and hateful, _i.e._, not really quite
+bright toward others, who impute mean, inaccurate motives to them, can
+only be patiently expected to have a very small area or even mote of
+unselfishness at first. A cross-section of our society to-day represents
+the entire geological formation of human nature for 40,000 years. We
+need but look on the faces of the men about us as we go down the street.
+All history is here this minute.
+
+We wish that Labour had better motives. We wish to get our workmen to
+understand us better and believe in us more and work for us harder.
+
+We agree that we must begin with them, if we propose to do this, where
+they are.
+
+Where are they?
+
+There are certain general observations that might seem to the point.
+
+1. If a man is a sane and sound man and works hard, he must feel that
+everything he does, every minute, is definitely connected with the main
+through-train purpose in his life.
+
+2. If the main purpose in his life is domestic and consists in having
+his family live well and giving his children a chance, he must feel and
+be absolutely sure when he is working better or working worse for his
+employer that he is working better or worse for himself and for those
+for whom he lives.
+
+3. In the ordinary labourer this domestic unselfishness or house
+patriotism is a kind of miniature public spirit. It is the elementary
+form of his national or human enthusiasm. It is the form of
+disinterestedness that has to be attended to in men first; and the way
+for society to get the labouring man to be public-spirited, to have the
+habit of considering the rights of others, is for society to have the
+habit of considering his rights in his daily work. An intelligent, live
+man must be allowed a little margin to practise being unselfish on, if
+only in the privacy of his own family. Unselfishness begins in small
+circles. The starving man must be allowed a smaller range of
+unselfishness than the man who has enough. It is not uncomplimentary or
+unworthy in human nature to admit that this is so--to demand that the
+human being who is starving must be allowed to be selfish. If he is not
+bright enough to be selfish when he is hungry he is dangerous to
+society. We ought to insist upon his being selfish, and help him in it.
+Virtue is a surplus.
+
+4. This is the first humble, stuttering speech the competent modern
+employer who proposes to express himself to his men, and get them to
+understand him and work with him, is going to make. He is going to pick
+out one by one every man in his works who has a decent, modest, manly
+desire to be selfish, and help him in it. He is going to do something or
+say something that will make the man see, that will make him believe for
+life, that the most powerful, the most trustworthy, the most far-sighted
+man he can find in the world to be his partner in being decently,
+soundly, and respectfully selfish--is his employer.
+
+No employer can expect to get the best work out of a man except by
+working down through to the inner organic desire in the man as a man,
+except by waking his selfishness up and by making it a larger, fuller,
+nobler, weightier selfishness, and turning the full weight of it every
+minute, every hour, on his daily work.
+
+The best language an employer can find to express this desire at first
+to his workmen, is some form of faithful, honest copartnership.
+
+5. The ordinary wage labourer has little imagination about other people
+because he is not allowed any about himself. The moment he is, and the
+moment his employer arranges his work so that he sees every minute all
+day that the work which he does for the firm 30 per cent. better counts.
+30 per cent. more on his own main purpose in life, his imagination is
+touched about himself and he begins to work like a human being. When a
+man has been allowed to work awhile as a human being he will begin to be
+human with a wider range. Being a partner touches the imagination and
+wakes the man's humanness up. He not only works better, but he loves his
+family better when he sees he can do something for them. He serves his
+town better and his lodge better when he sees he can do something for
+them.
+
+6. Being a partner wakes the man's imagination toward those who work
+with him, and toward the public and the markets and the goods and the
+cities where the goods go. He reads newspapers with a new eye. He
+becomes interested in people who buy the goods, and in people who do
+not. Why do they not? He gropes toward a general interest in human
+nature, and begins to live.
+
+7. A man who is being paid wages one night in a week, has his
+imagination touched about his work one night in the week. He is merely
+being a wage-earner. In being a partner he is being paid, and feels his
+pay coming in, every thirty seconds, in the better way he moves his
+hands or does not move his hands. This makes him a man.
+
+8. And, finally, as he knows he is being paid, and that he always will
+be paid, what he earns, he stops thinking of the sick, tired side of his
+work--the pay he gets out of it, and begins to love the work itself, and
+begins to be perfect in it for its own sake. This makes him a gentleman.
+
+9. Being a partner makes a man actively and keenly reasonable and
+practical, not only about his own labour, but about the superior value
+of other people with whom he works. He wants the best people in the best
+places. He begins to have a practical partner's imagination about the
+men who are over him, and about their knowing more than he does. If he
+is merely paid wages, he is superstitious, and jealous toward those who
+know more than he does. If he is paid profits, he is glad that they do,
+and strikes in and helps.
+
+10. Another complete range of motives is soon offered to the employee
+who is a partner. He feels the joy of being a part of a big, splendid
+whole, a disinterested delight and pride in others. He grows young with
+it, like a boy in school.
+
+Here is the factory over him, around him--his own vast hockey team--and
+over that is the nation, and over that is the world!
+
+An employer can touch the imagination of most men, of the rank and file
+of the people, ninety-nine times where other people can touch it once.
+And every time he touches it, he touches it to the point.
+
+If men in general do not believe to-day in religion and do not want it,
+it is because they have employers who have not seen any place in their
+business where they could get their religion in, and have kept the
+people (in the one place where they could really learn what religion is)
+from learning anything about it. The moment the more common employers
+see what the great ones see now, that business is the one particular
+place in this world where religion really works, works the hardest, the
+longest, and the best, works as it had never been dreamed a religion
+could be made to work before--the day school teachers of the world, put
+the Golden Rule in the Course everybody will know it.
+
+It only takes a moment's thought to see what the employers of the world
+could do with the Golden Rule the moment they take hold of it.
+
+One has but to consider what they have done with it already.
+
+One has but to consider the astounding way in the last fifteen years
+they have made everybody not believe in it.
+
+The employers of the world have been saying ten hours a day to everybody
+that the Golden Rule is a foolish, pleasant, inefficient, worsted motto
+on a parlour wall.
+
+Everybody has believed it.
+
+And now that the big employers are setting the pace and are saying
+exactly the opposite thing about the Golden Rule, now that all the
+employers are trying to get their employees to be efficient (to do by
+their employers as they would be done by), and now that they are trying
+to be efficient themselves (are trying to do to their employees as they
+would have their employees do to them), the Golden Rule is touching the
+imagination of crowds, and the crowd is seeing that the Golden Rule
+works. They watch it working every day in the things they know about.
+Then they believe in it for other things.
+
+
+
+
+CHAPTER XII
+
+THE NECKS OF THE WICKED
+
+
+A letter lies before me, one out of many others asking me how the author
+of "The Shadow Christ," which is a study of the religious values in
+suffering and self-sacrifice in this world, takes the low ground that
+honesty is the best policy.
+
+I know two kinds of men who believe that honesty is the best policy.
+
+These two men use exactly the same words "Honesty is the best policy."
+
+One man says it.
+
+The other man sings it.
+
+One man is honest because it pays.
+
+The other man is honest because he likes it.
+
+"Honesty is the best policy" as a motive cannot be called religious, but
+"Honesty is the best policy" as a Te Deum, as something a man sings in
+his heart every day about God, something he sings about human nature is
+religious, and believing it the way some men believe it, is an act of
+worship.
+
+It is like a great gentle mass.
+
+It is like taking softly up one's own planet and offering it to God.
+
+Here it is--the planet. Honesty is organized in the rocks on it and in
+the oak trees on it and in the people. The rivers flow to the sea and
+the heart of Man flows to God. On this one planet, at least, God is a
+success.
+
+Possibly it is because many other people beside myself have been slow in
+clearly making this distinction between "Honesty is the best policy" as
+a motive or a Te Deum, that I have come upon so many religious men and
+women in the last two or three years, who, in the finest spirit, have
+seemed to me to be doing all that they could to discourage everybody
+especially to discourage me, about the Golden Rule.
+
+The first objection which they put forward to the Golden Rule is that it
+is a failure.
+
+When I try to deal with this or try to tell them about Non-Gregarious,
+the second objection that they put forward is, that it is a success.
+
+If they cannot discourage me with one of these objections they try to
+discourage me with the other.
+
+They point to the Cross.
+
+Some days I cannot help wondering what Christ would think if He were to
+come back and find people, all these good Christian people everywhere
+using the Cross--the Cross of all things in the world as an objection to
+the Golden Rule and to its working properly, or as a general argument
+against expecting anything of anybody.
+
+I do not know that I have any philosophy about it that would be of any
+value to others.
+
+I only know that I am angry all through when I hear a certain sort of
+man saying, and apparently proving, that the Golden Rule does not work.
+
+And I am angry at other people who are listening with me because they
+are not angry too.
+
+Why are people so complacent about crosses? And why are they willing to
+keep on having and expecting to have in this world all the good people
+on crosses? Why do they keep on treating these crosses year after year,
+century after century, in a dull tired way as if they had become a kind
+of conventionality of God's, a kind of good old church custom, something
+that He and the Church by this time, after two thousand years, could not
+really expect to try to get over or improve upon?
+
+I do not know that I ought to feel as I do.
+
+I only know that the moment I see evil triumphing in this world, there
+is one thing that that evil comes up against.
+
+It comes up against my will.
+
+My will, so far as it goes, is a spiritual fact.
+
+I do not argue about it, nor do I know that I wish to justify it. I
+merely accept my will as it is, as one spiritual fact.
+
+I propose to know what to do with it next.
+
+The first thing that I have done, of course, has been to find out that
+there are millions of other so-called Christian people who have
+encountered this same fact that I have encountered.
+
+There are at least some of us who stand together. Our wills are set
+against having any more people die on crosses in this world than can be
+helped. If there is any kind of skill, craftmanship, technique,
+psychology, knowledge of human nature which can be brought to bear,
+which will keep the best people in this world not only from being, but
+from belonging on crosses in it, we propose to bring these things to
+bear. We are not willing to believe that crowds are not inclined to
+Goodness. We are not willing to slump down on any general slovenly
+assumption about the world that goodness cannot be made to work in it.
+
+If goodness is not efficient in this world we will make it efficient.
+
+Our reason for saying this is that we honestly glory in this world. We
+believe that at this moment while we are still on it, it is in the act
+of being a great world, that it is God's world, and in God's Name we
+will defend its reputation.
+
+We do not deny that it may be better spiritual etiquette, more heroic
+looking and may have a certain moral grace, so far as a man himself is
+concerned, if the world makes him suffer for being honest. But after all
+he is only one man, and whether he dislikes his suffering or likes it
+and feels fine and spiritual over it, it is only one man's suffering.
+
+But why is it that when the world makes a man suffer, everybody should
+seem always to be thinking of the man? Why does not anybody think of the
+world?
+
+Is not the fact that a whole world, eternal and innumerable, is supposed
+to be such a mean, dishonest sort of a world that it will make a man
+suffer for being good a more important fact than the man's suffering is?
+It seems to me to be taking not lower but higher ground when one insists
+on believing in the race one belongs to and in believing that it is a
+human race that can be believed in. After two thousand years of Christ,
+it is a lazy, tired, anaemic slander on the world to believe that it does
+not pay to be good in it. The man who believes it, and acts as if he
+believed it, is to-day and has been from the beginning of time the
+supreme enemy of us all. He is guilty before heaven and before us all
+and in all nations of high treason to the human race. One of the next
+most important things to do in modern religion is going to be to get all
+these morally dressed-up, noble-looking people who enjoy feeling how
+good they are because they have failed, to examine their hearts, stop
+enjoying themselves and think.
+
+For hundreds of years we have religiously run after martyrs and we have
+learned in a way, most of us, to have a kind of cooped-up patriotism for
+our own nation, but why are there not more people who are patriotic
+toward the whole human race? One has been used to seeing it now for
+centuries, good people all over the world hanging their harps on willow
+trees, or snuggling down together by the cold sluggish stream of their
+lives, and gossiping about how the world has abused them, when they
+would be far better occupied, nine out of ten of them--in doing
+something that would make it stop. There was a poet and soldier some
+thousands of years ago who put more real religion (and put it too, into
+his imprecatory psalms), than has been put, I believe, into all the
+sweet whinings and the spiritual droopings of the world in three
+thousand years. I do not deny that I would quarrel, as a matter of form,
+with the lack of urbanity, with a certain ill-nature in the imprecatory
+Psalms; but with the spirit in them, with the motive and mighty desire,
+with the necessity in the man's heart that was poured into them, I have
+the profoundest sympathy.
+
+David had a manly, downright belief. His belief was that if sin is
+allowed to get to the top in this world of ours, it is our fault. David
+felt that it was partly his--and being a king--very much his, and as he
+was trying to do something about it, he naturally wanted the world to
+help.
+
+What he really meant--what lay in the background of his petition--the
+real spirit that made him speak out in that naive bold way before the
+Lord, and before everybody--that made him ask the great God in heaven
+all looking so white and so indifferent, to come right down please and
+jump on the necks of the wicked, was a vivid, live vision of his own for
+his own use that he was going to make the world more decent. He was
+spirited about it. If God did not, He would, and naturally when he came
+to expressing how he felt in prayer, he wanted God to stand by him. To
+put it in good plain soldier-like Hebrew, He wanted God to jump on the
+necks of his enemies.
+
+Speaking strictly for ourselves, in our more modern spirit of course, we
+would want to modulate this, we admit that we would not ask God to do a
+little thing like jumping on the necks of the wicked--just for us--nor
+would we care to break away from the other things we are doing and
+attend to it ourselves, nor would we even favour their necks being
+jumped on by others, but while we do not agree with David's particular
+request, we do profoundly agree with the way he felt when he made it. We
+would not make our flank movement on the wicked in quite the same way
+and according to our more modern and more scientific manner of thought,
+we would want to do something more practical with the wicked, but we
+would want to do something with them and we would want to do it now.
+
+As we look at it, it ought not to be necessary to jump on the necks of
+the wicked to make them good, that is, to make them understand what they
+would wish they had done in twenty years. We live in a more reasoning
+and precise age and what more particularly concerns us in the wicked is
+not their necks, but their heads and their hearts. It seems to us that
+they are not using them very much and that the moment they do and we can
+get them to, they will be good. Possibly it was a mere matter of
+language, a concession to the then state of the language--David's
+wanting their necks to be jumped on so that he could get their attention
+at first and make them stop and think and understand. More subtle ways
+of expressing things to the wicked have been thought of to-day than of
+jumping on their necks, but the principle David had in mind has not
+changed, the principle of being loyal to the human race, the principle
+of standing up for people and insisting that they were really meant to
+be better than they were or than they thought they could be--a kind of
+holy patriotism David had for this world. The main fact about David
+seems to be that he believed he belonged to a great human race.
+Incidentally he believed he belonged to a human race that was really
+quite bright, bright enough at least to make people sorry for doing
+wrong in it--a human race that was getting so shrewd and so just and so
+honest that it took stupider and stupider people every year to be
+wicked, and when he found, judging from recent events in Judea, that
+this for the time being was not so, he had a hateful feeling about it,
+which it seems to some of us, vastly improved him and would improve many
+of us. We do not claim that the imprecatory Psalms were David's best,
+but they must have helped him immensely in writing the other ones.
+
+ * * * * *
+
+We may be wrong. But it has come to be an important religious duty to
+some of us, or rather religious joy, to hate the prosperity of the
+wicked. We hate the prosperity of the wicked, not because it is their
+prosperity and not ours, but because their prosperity constitutes a
+sneer or slander on the world. We have no idea of wanting to go about
+faithfully jumping upon the necks of the wicked. What we want is to feel
+that we are in a world where the good people are happy and are making
+goodness reasonable, successful, profitable and practical in it. We want
+an earth with crowds on it who see things as they are, and who guess so
+well on what they want (_i.e._, who are good) that other people who do
+not know what they want and are not good, will be lonesome.
+
+We have made up our minds to live in a world not where the wicked will
+feel that their necks are going to be jumped on (which is really a
+rather interesting and prominent feeling on the whole), but a world
+where the wicked will be made to feel that nobody notices their necks,
+that they are not worth being jumped on, a world where nobody will have
+time to go out back and jump on them, a world where the wicked will not
+be able to think of anything important to do, and where the wicked
+things that are left to do will be so small and so stupid that nobody
+will notice. They will be ignored like boys with catcalls in the street.
+When we can make people who do wrong feel unimportant enough, there is
+going to be some chance for the good.
+
+If we could find some sweet, proper, gentle, Christian-looking way of
+conveying to these people for a few swift, keen minutes how little
+difference it makes when they and people like them do wrong, they would
+steal over in a body and do right.
+
+This is our program. We are making preliminary arrangements for a world
+in which after this, very soon now, righteousness is going to attend
+strictly to its own business and unrighteousness is going to be crowded
+out. No one will feel that he has time in two or three hundred years
+from now to go out of his way into some obscure corner of the world and
+jump on the necks of the wicked.
+
+But this is a matter of form. The main fundamental manful instinct David
+had--the idea that there should not be any more people dying on crosses
+than could be helped--that collective society should take hold of Evil
+and set it down hard in its chair and make it cry seems to many of us
+absolutely sound. Of course, we feel that it is not for us, those who
+love righteousness, to jump on the necks of the wicked. We prefer to
+have it attended to in a more dignified, impersonal way by Society as a
+whole. So we believe that Society should proceed to making goodness and
+honesty pay. If Society will not do it _we_ will do it. The world may be
+against us at first but we will at least clear off a small place on
+it--in our own business for instance--where our goodness can command the
+most shrewdness and the most technique--and we will do what we can
+slowly--one industry at a time, to remove the slander on goodness that
+goodness is not inefficient, and the slander on the world that goodness
+cannot be self-supporting, self-respecting (and without disgrace), even
+comfortable in it.
+
+The old hymn with which many of us are familiar is well and true enough.
+But it does not seem that standing up for Jesus is the most important
+point in the world just now. A great many people are doing it. What we
+need more is people who will stand up for the world. When people who are
+standing up for the world stand and sing "Stand up for Jesus" it will
+begin to count. Let four hundred Nons sing it; and we will all go to
+church.
+
+If nine of the people out of ten who are singing "Stand up for Jesus"
+would stand up for the world, that is, if they would stop trading with
+their grocer when they find he slides in regularly one bad orange out of
+twelve and promptly look up a grocer who does not do such things, and
+trade with him, it would not be necessary for people to do as they so
+often do nowadays, fall back on a little wistful half discouraged last
+resort like "standing up for Jesus."
+
+Standing up for the world means standing by men who believe in it,
+standing by men who make everything they do in business a declaration of
+their faith in God and their faith in the credit of human nature, men
+who put up money daily in their advertising, their buying and selling,
+on the loyalty, common sense, brains, courage, goodness, and righteous
+indignation of the people.
+
+The idea that goodness is sweet and helpless and that Jesus was meek and
+lowly and has to be stood up for is now and always has been a slander.
+It does not seem to some of us that He would want to be stood up for and
+we do not like the way some people call Him meek and lowly. It would be
+more true to say that He merely looks meek and lowly; that is, if most
+men had done or not done or had said or not said things in the way he
+did, they would have been considered meek and lowly for it. He had a way
+of using a soft answer to turn away wrath. But there was not anything
+really meek and lowly about his giving the soft answer. No meek and
+lowly man would ever have thought of such a thing as turning away wrath
+with a soft answer. He would have been afraid of looking weak. He would
+not have had the energy or the honesty or the spiritual address to know
+or to think of a soft answer that would do it.
+
+The spirit of fighting evil with good--a kind of glorious self-will for
+goodness, for doing a thing the higher and nobler way and making it
+work, the spirit of successful implacably efficient righteousness is the
+last and most modern interpretation of the New Testament, the crowd's
+latest cry to its God. Crowds will always crucify and crosses will never
+go by. But we are going to have a higher ideal for crosses. We are not
+going (out of sheer shame for the world), to think seriously any longer
+of dying on a cross, or letting any one else die on one for a little
+rudimentary platitude, a quiet, sensible, everyday business motto for
+any competent business man like "Do unto others as you would have them
+do unto you."
+
+
+
+
+CHAPTER XIII
+
+IS IT WRONG FOR GOOD PEOPLE TO BE SUCCESSFUL?
+
+
+We are having and are about to have notably and truly successful men who
+have the humility and faithfulness, the spiritual distinction of true
+and great success.
+
+I want to interpret, if I can, these men. I would like to put with the
+great martyrs, with the immortal heroes of failure, these modern silent,
+unspoken, unsung mighty men, the heroes of success. I look forward to
+seeing them placed among the trophies of religion, in the heart of
+mankind at last.
+
+I cannot stand by and watch these men being looked upon by good people
+as men the New Testament made no room for, secretly disapproved of by
+religious men and women, as being successes, as being little, noisy,
+disturbing, contradictions of the New Testament as talking back to the
+Cross.
+
+These things I have been trying to say about the Cross as a means of
+expressing goodness to crowds have brought me as time goes on into close
+quarters with many men to whom I pay grateful tribute, men of high
+spirit, who strenuously disagree with me.
+
+I am not content unless I can find common ground with men like these.
+
+They are wont to tell me when we argue about it that whatever I may be
+able to say for success as a means of touching the imaginations of
+crowds with goodness, great or attractive or enthralling characters are
+not produced by success. Success does not produce great characters. It
+is now and always has been failure that develops the characters of the
+men who a truly great.
+
+Perhaps failure is not the only way.
+
+ * * * * *
+
+When I was talking with ---- a little while ago about Non-Gregarious's
+goodness and how it succeeded, he was afraid that if his goodness
+succeeded there must have been something the matter with it.
+
+I could see that he was wondering what it was.
+
+Non's success troubled him. He did not think it was exactly religious.
+"Real religion" he said, "was self-sacrifice. There always had to be
+something of the Cross about real religion."
+
+I said that Non's religion was touched at every point with the Cross.
+
+It seemed to me that it was the spirit of eagerness in it that was the
+great thing about the Cross. If Non would all but have died to make the
+Golden Rule work in this world, if he daily faced ruin and risked the
+loss of everything he had in this life to prove that the Golden Rule was
+a success, that is if he really had a Cross and if he really faced
+it--dying on it, or not dying on it, could not have made him one whit
+more religious or less religious than he was. What Non was willing to
+die for, was his belief in the world, and scores of good Christian
+people tried in those early days of his business struggle to keep him
+from believing in the world. There was hardly a day at first but some
+good Christian would step into Non's office and tell him the world would
+make him suffer for it if he kept on recklessly believing in it and
+doing all those unexpected, unconventional, honest things that somehow,
+apparently, he could not help doing.
+
+They all told him he could not succeed. They said he was a failure. He
+would suffer for it.
+
+I would like to express if I can, what seems to be Non's point of view
+toward success and failure.
+
+If Non were trying to express his idea of the suffering of Christ, I
+imagine he would say that in the hardest time of all when his body was
+hanging on the Cross, the thing that was really troubling Christ was not
+that he was being killed. The thing that was troubling him was that the
+world really seemed, at least for the time being, the sort of world that
+could do such things. He did not take his own cross too personally or
+too literally as the world's permanent or fixed attitude toward goodness
+or every degree of goodness. There was a sense in which he did not
+believe except temporarily in his own cross. He did not think that the
+world meant it or that it would ever own up that it meant it.
+
+Probably if we had crosses to-day the hard part of dying on one would
+be, not dying on it, but thinking while one was dying on it that one was
+in the sort of world that could do such things.
+
+It is Non's religion not to believe every morning as he goes down to his
+office that he is in a mean world, a world that would want to crucify
+him for doing his work as well as he could.
+
+Perhaps this was the spirit of the first Cross, too. We have every
+reason to believe that if Christ could have come back in the flesh three
+days after the crucifixion and lived thirty-three years longer in it, he
+would have occupied himself exclusively in standing up for the world
+that had crucified him, in saying that it was a small party in a small
+province that did it, that it was temporary and that they did it because
+they were in a hurry.
+
+It was not Christ, but the comparatively faint-believing, worldly minded
+saints that have enjoyed dying on crosses since, who have been proud of
+being martyrs.
+
+Among those who have tried the martyr way of doing things Jesus is
+almost the only one who has not in his heart abused the world. Most
+martyrs have made a kind of religion out of not expecting anything of it
+and of trying to get out of it. "And ye, all ye people, are ye suitable
+or possible people for me to be religious with?" the typical martyr
+exclaims to all the cities, to all the inventors, to the scientists and
+to the earth-redeemers, to his neighbours and his fellow men. It was
+not until science in the person of Galileo came to the rescue of
+Christianity and began slowly to bring it back to where Christ started
+it--as a noble, happy enterprise of standing up for this world and of
+asserting that these men who were in it are good enough to be religious
+here and to be the sons of God now--that Christianity began to function.
+Religion has been making apparently a side trip for nearly twelve
+hundred years, a side trip into space or into the air or into the grave
+for holiness for the eternal, and for the infinite.
+
+Doubtless very often people on crosses really have been holier than the
+people who knew how to be good without being crucified. Sometimes it has
+been the other way. It would have been just as holy in Non to make the
+gospel work in New York as to make a blaze, a show or advertisement of
+how wicked the world was, and of how inefficient the gospel was--by
+going into insolvency.
+
+He has had his cross, but instead of dying on it, he has taken it up and
+carried it. Scores of risks and difficulties that he has grappled with
+would have become crosses at once if equally good, but less resourceful
+men, had had them. Letting one's self be threatened with the cross a
+thousand times is quite as brave as dying on one once. The spirit, or at
+least the shadow, of a cross must always fall daily on any life that is
+stretching the world, that is freeing the lives of other men against
+their wills. The whole issue of whether there will be a cross or the
+threat of a cross turns on a man's insight into human nature and his
+quiet and practical imagination concentrated upon his work.
+
+Not dying on a cross is a matter of technique. One sees how not to, and
+one does not. It might be said that the world has two kinds of
+redeemers, its cross-redeemers and its success-redeemers. The very best
+are on crosses, many of them. Perhaps in the development of the truth
+the cross-redeemers come first; they are the pioneers. Then come the
+success-redeemers, then everybody!
+
+
+
+
+CHAPTER XIV
+
+IS IT SECOND RATE FOR GOOD PEOPLE TO BE SUCCESSFUL?
+
+
+Of course the most stupendous success that has ever been made--the
+world's most successful undertaking from a technical point of view as an
+adaptation of means to ends was the attempt that was made by a man in
+Galilee years and years ago to get not only the attention of a whole
+world, but to get the attention of a whole world for two thousand years.
+
+This purpose of arresting the attention of a world and of holding it for
+two thousand years was accomplished by the use of success and of failure
+alternately.
+
+Christ tried success or failure according to which method (time and
+place considered) would seem to work best.
+
+His first success was with the doctors.
+
+His next success was based on His instinct for psychology, His power of
+divining people's minds, which made possible to Him those extraordinary
+feats in the way of telling short stories that would arrest and hold the
+attention of crowds so that they would think and live with them for
+weeks to come.
+
+His next success was a success based on the power of His personality,
+and His knowledge of the human spirit and his victory over His own
+spirit--his success in curing people's diseases and His extraordinary
+roll of miracles.
+
+He finally tried failure at the end, or what looked like failure,
+because the Cross completed what he had had to say.
+
+It made His success seem greater.
+
+The world had put to death the man who had had such great successes.
+
+People thought of His successes when they thought of Him on the Cross,
+and they have kept thinking of them for thousands of years.
+
+But the Cross itself, or the use of failure was a sowing of the seed, a
+taking the truth out of the light and the sunshine and putting it in the
+dark ground.
+
+The Cross was promptly contradicted with the Resurrection. All this, it
+seems to some of us, is the most stupendous and successful undertaking
+from a purely technical point of view that the world has seen. In the
+last analysis it was not His ideas or His character merely, but it was
+His technique that made Christ the Son of God and the Master of the
+Nations of the Earth.
+
+ * * * * *
+
+I think that while Christ would not have understood Frederick Taylor's
+technique, his tables of figures or foot-tons or logarithms he would
+have understood Frederick Taylor.
+
+Nearly all the time that could be said to have been spent in his life in
+dealing with other men he spent in doing for them on a nobler scale the
+thing that Frederick Taylor did. He went up to men--to hundreds of men a
+day, that he saw humdrumming along, despising themselves and despising
+their work and expecting nothing of themselves and nothing of any one
+else and asked them to put their lives in his hands and let him show
+what could be done with them.
+
+This is Frederick Taylor's profession.
+
+The Sermon on the Mount began with telling people that they would be
+successful if they knew how--if they had a vision. It proceeded to give
+them the vision. It began with giving them a vision for the things that
+they had, told them how even the very things that they had always
+thought before were what was the matter with the world they could make a
+great use of. "Blessed are the peacemakers. Blessed are those that
+hunger; blessed are the meek."
+
+And He then went on to tell them how much finer, and nobler and more
+free from the cares and weights of this earth they could be if they
+wanted to be, than they had dared to believe. He told the people who
+were around Him bigger things about human nature, how successful it was
+or could be than any one had ever claimed for people in this world
+before. They put Him up on a Cross at last and crucified Him because
+they thought He was too hopeful about them, and about human nature or
+because, as they would have put it, He was blasphemous and said every
+man was a Son of God.
+
+As human nature then was and in the then spirit of the world, no better
+means than a Cross could have been employed to get the attention of all
+men, to make a two thousand year advertisement for all nations of what a
+success human nature was, of what men really could be like.
+
+But I think that if Christ were to come to us again and if he were to
+try to get the attention of the whole world once more to precisely the
+same ideas and principles that he stood for before, the enterprise would
+be conducted in a very different manner.
+
+There is a picture of Albert Durer's which hangs near my desk, and once
+more as I write these lines my eyes have fallen on it. It is the
+familiar one with the lion and the lamb in it, lying down together, and
+with the big room with the implements of knowledge scattered about in it
+and at the other end in the window at the table with a book, an old,
+bent-over scientist with a halo over his head.
+
+If Christ were to appear suddenly in this modern world to-morrow, the
+first thing He would see and would go toward, would be the halo over the
+scientist's head.
+
+There is nothing especially picturesque or religious looking, nothing,
+at least, that could be put in a stained-glass window in Frederick
+Taylor's tables and charts and diagrams of the number of foot-tons a
+pig-iron handler can lift with his arms in a day.
+
+But if Christ returned to the world to-morrow and if what He wanted to
+do to-morrow was to get the universal, profound, convinced attention of
+all men to the Golden Rule, I believe He would begin the way Frederick
+Taylor did, by--being concrete. If He wanted to get men in general, men
+in business, to love one another He would begin by trying to work out
+some technical, practical way in which certain particular men in a
+certain particular place could afford to love one another.
+
+He would find a practical way for instance for the employers and
+pig-iron handlers in the Midvale Steel Works to come to some sort of
+common understanding and to work cheerfully and with a free spirit
+together. I think he would proceed very much in the way that Frederick
+Taylor did.
+
+He would not say much about the Golden Rule. He would give each man a
+vision for his work, and of the way it lapped over into other men's work
+and leave the Golden Rule a chance to take care of itself. This is all
+the Golden Rule, as a truth or as a remark needs just now.
+
+For two thousand years men have devoted themselves Sunday day after
+Sunday to saying over and over again that men should love one another.
+The idea is a perfectly familiar one. When Christ said it two thousand
+years ago, it was so original and so sensational that just of itself and
+as a mere remark it had a carrying power over the whole earth.
+
+Everybody believes it now--that it is a true remark--but like a score of
+other remarks that have been made and some of the noblest Christ made,
+is it not possible that it has long since in its mere capacity of being
+a remark, gone by? There is no one who has not heard about our loving
+one another. The remark we want now is how we can do it. This is the
+remark that Mr. Frederick Taylor has made. It is not very eloquent. It
+is a mere statement of fact. It has taken him nearly thirty-three years
+to make it.
+
+The gist of it is that for thirty-three years, the employers and the
+pig-iron handlers in the Midvale Steel Works, Pennsylvania, have been
+devoted to one another and to one another's interests and acting all day
+every day as if of course their interests were the same, and it has been
+found that employees when their employers cooeperated with them could
+lift forty-seven tons instead of twelve and a half a day, and were
+getting 60 per cent. more wages.
+
+Everybody listens. Everybody sees at a glance that when it comes to
+making remarks about doing as one would be done by, this is the one
+remark that we have all been waiting to hear some one make for two
+thousand years.
+
+ * * * * *
+
+The Cross or the last-resort type of religion was as far as St.
+Augustine or St. Francis in their world could get. It was all that the
+Middle Ages were ready for or that could be claimed for people who had
+to live in ages without a printing press, in which no one in the crowd
+could expect to know anything and in which there were no ways of letting
+crowds know things.
+
+To-day there is no reason why the Cross as a contrivance for attracting
+the attention of all people to goodness should be exclusively relied
+upon.
+
+Possibly the Cross was intended, at the time, as the best possible way
+of starting a religion, when there was none, or possibly for keeping it
+up when there was very little of it.
+
+But now that Christianity has been occupied two thousand years in
+putting in the groundwork, in laying down the principles of success, and
+in organizing them into the world, has been slowly making it possible
+with crowds that could not be long deceived for success to be decent.
+The leaven has worked into human nature and Christianity has produced
+The Successful Temperament.
+
+Success has become a spiritual institution. In other words, the hour of
+the Scientist, of the man with a technique, of the man who sees how, the
+man of The Successful Temperament is at hand.
+
+Everything we plan for the world, including goodness, from this
+day--must reckon with him--with the Man Who Sees How.
+
+
+
+
+CHAPTER XV
+
+THE SUCCESSFUL TEMPERAMENT
+
+
+I also, Gentle Reader, have despised and do despise "success."
+
+I also have stood, like you, perhaps, and I am standing now in that
+ancient, outer court, where I can keep seeing every day The Little Great
+Men with all their funny trappings on,--their hoods, and their ribbons,
+and their train-bearers, drive up before us all and go in to The Great
+Door. I have gone by in the night and have heard the buzz of their
+voices there. I have looked, like you, up at the great lighted windows
+of Prosperity from the street.
+
+And in the broad daylight I have seen them too. I have stood on the curb
+in the public way with all the others and watched silently the parade of
+The Little Great go by.
+
+I have waited like you, Gentle Reader, and smiled or I have turned on my
+heel sadly, or wearily or bitterly or gayly and walked away down my own
+side street of the world and with the huzzahs of the crowd echoing
+faintly in my ears have gone my way.
+
+But I keep coming back to the curb again.
+
+I keep coming back because, every now and then among all the gilt
+carriages and the bowing faces in them, or among all the big yellow vans
+or cages with the great beasts of success in them, the literary foxes,
+the journalist-juggernauts, the Jack Johnsons of finance, the contented,
+gurgling, wallowing millionaires--I cannot help standing once more and
+looking among them, for one, or for possibly two, or three or four who
+may be truly successful men. Some of them are merely successful-looking.
+I often find as I see them more closely, that they are undeceived, or
+humble, or are at least not being any more successful-looking than
+they can help, and are trying to do better.
+
+They are the men who have defied success to succeed and who will defy it
+again and again.
+
+They are the great men.
+
+The great man is the man who can get himself made and who will get
+himself made out of anything he finds at hand.
+
+If success cannot do it, he makes failure do it. If he cannot make
+success express the greatness or the vision that is in him, he makes
+failure express it.
+
+But this book is not about great men and goodness. It is about touching
+the imagination of crowds with goodness, about making goodness
+democratic and making goodness available for common people.
+
+ * * * * *
+
+A stupendous success in goodness will advertise it as well as a
+stupendous failure.
+
+Goodness has had its cross-redeemers to attract the attention of half a
+world.
+
+Possibly it is having now its success-redeemers to attract the attention
+of the other half.
+
+The people the success-redeemers reach would turn out to be, possibly,
+very much more than half.
+
+The Cross, as a means of getting the attention of crowds, or of the more
+common people in our modern, practical-minded Western world, was
+apparently adapted to its purpose as long as it was used for church
+purposes or as long as it was kept dramatic or sensational or remote, or
+as long as it was a cross for some one else, but as a means of
+attracting the attention of crowds of ordinary men and women to goodness
+in common everyday things, it is very doubtful if failure--in the power
+of steady daily pulling on men's minds, has done as much for goodness as
+success.
+
+It is doubtful if, except as an ideal or conventional symbol the cross
+has ever been or ever could be what might be called a spiritually
+middle-class institution. It has been reserved for men of genius,
+pioneers and world-designers to have those colossal and glorious crosses
+that have been worshipped in all ages, and must be worshipped in all
+ages as the great memorials of the human race.
+
+But the more common and numerous types of men, the men who do not design
+worlds, but who execute them, build them, who carry the new designs of
+goodness out, who work through the details and conceive the technique of
+goodness are men in whom the spiritual and religious power takes the
+natural form of success.
+
+It seems to be the nature of the modern and the western type of man to
+challenge fatalism, to defy a cross. He would almost boast that nobody
+could make him die on it. This spirit in men too is a religious spirit.
+It is the next hail of goodness. Goodness posts up its next huge notice
+on the world:
+
+ [SUCCESS]
+
+It is going to make the more rudimentary everyday people notice it, and
+it is going to make them notice it in everyday things. It does not admit
+that goodness is merely for the spiritual aristocrats for those greater
+souls that can search out and appreciate the spiritual values in
+failure.
+
+It believes that goodness is for crowds. It has discovered that crosses,
+to common people in common things, seem oriental and mystical. The
+common people of the western world instead of being born with dreamy
+imaginations are born with pointed and applied ones. It is not
+impossible that the comparative failure of the Christian religion in the
+western world and in the later generations is that it has been trying to
+be oriental and aristocratic in appealing to what is really a new type
+of man in the world--the scientific and practical type as we see it in
+the western nations all about us to-day.
+
+We can die on crosses in our Western world as well as any one and we can
+do it in crowds too as they do in India, but we propose if crosses are
+expected of us to know why in crowds. Knowing why makes us think of
+things and makes us do things. It is the keynote of our temperament.
+
+And it is not fair to say of us when we make this distinction that we do
+not believe in the cross. But there are times when some of us wish that
+we could get other people to stop believing in it. We would all but die
+on the cross to get other people to stop dying on one for platitudes, to
+get them to work their way down to the facts and focus their minds on
+the practical details of not dying on a cross, of forming a vision of
+action which will work. It goes without saying that as long as crowds
+are in the world crosses will not go by, but it is wicked not to make
+them go by as fast as possible, one by one. They were meant to be moved
+up higher. We are eager not to die on the same cross for the same thing
+year after year and century after century. It seems to us that the
+eagerness that always goes with the cross always was and always will be
+the essential, powerful and beautiful thing in it.
+
+And it is this new eagerness in the modern spirit, a kind of hurrying up
+of the souls of the world that is inspiring us to employ our western
+genius in inventing and defending and applying the means of goodness and
+in finding ways of making goodness work. We will not admit that men were
+intended to die on crosses from a sheer, beautiful, heavenly
+shiftlessness, vague-mindedness, mere unwillingness to take pains to
+express themselves or unwillingness to think things out and to make
+things plain to crowds. It does not seem to us that it is wicked to
+employ success as well as failure, to state our religion to people. It
+seems to us that it goes naturally with the scientific and technical
+temperament of the people that we should do this. It is not superior and
+it is not inferior. It is temperamental and it is based upon the study
+of the psychology of attention, on a knowledge of what impresses a
+certain kind of man and of what really is conclusive with crowds and
+with average men and women. It is the distinctive point of view of the
+pragmatic temperament, of the inductive mind. The modern mind is
+interested in facts and cannot make a religion out of not knowing them.
+There was a time once when people used to take their bodily diseases as
+acts of God. We have made up our minds not to have these same bodily
+diseases now. We have discovered by hard work and constant study that
+they are not necessary. The same is true of our moral diseases and of
+our great social maladies.
+
+It is going to be the same with crosses. It is a sin and a slander and
+affront to human nature and to God to die on a cross if it can be helped
+by hard work and close thinking, or by touching the imaginations of
+others.
+
+Most of us acting in most things are not good enough to die on crosses.
+We are not worthy, it would not be humble in us to. Crosses are only
+reserved for the newest and most rare truths, and for the newest and
+most rare men. They are still, and they still can be made to be, a means
+of grace and of perfection to people who have gifts of learning things
+by suffering, but as a means of making other people and people in crowds
+see things, the right to use a cross is not for those of us who are
+merely lumbering spiritually along, trying to catch up to a plain,
+simple-hearted old platitude, eighteen hundred years late like the
+Golden Rule. The right to a cross is reserved for those who are up on
+the higher reaches, those great bleak stretches or moors of truth where
+men go forth and walk alone with God hundreds of years ahead.
+
+
+
+
+CHAPTER XVI
+
+THE MEN AHEAD PULL
+
+
+Writing a hopeful book about the human race with the New York _Sun_,
+Wall Street, Downing Street and Bernard Shaw looking on is uphill work.
+
+Sometimes I wish there were another human race I could refer to when I
+am writing about this one, one every one knows. The one on Mars, for
+instance, if one could calmly point to it in the middle of an argument,
+shut people off with a wave of one's hand and say, "Mars this" and "Mars
+that" would be convenient.
+
+The trouble with the human race is that when one is talking to it about
+itself, it thinks it is It.
+
+It is not It yet.
+
+The earth and everything on it is a huge Acorn, tumbling softly through
+the sky.
+
+Our boasted Christianity (crosses, and resurrections and cathedrals and
+all) is a Child crying in the night.
+
+ * * * * *
+
+It is not necessary for me to prove to the satisfaction of the New York
+_Sun_ and Bernard Shaw that the Golden Rule has not reached the superior
+moral stage of being taken as a platitude by all of our people who are
+engaged in business. It is enough to submit that the most creative and
+forceful business men--the men who set the pace, the foremen of the
+world, are taking it so, and that others are trying to be as much like
+them as they can. Wickedness in this world is not going to stop with a
+jerk. It is merely being better distributed. Possibly this is all there
+is to the problem, getting sin better distributed. The Devil has never
+had a very great outfit or any great weight, but he has always known
+where to throw it, and he has always done an immense business on a small
+capital and the only way he has managed to get on at all, is by
+organizing, and by getting the attention of a few people at the top. Now
+that the moral sense of the world has become quickened, and that rapid
+transit and newspapers and science and the fact-spirit have gained their
+hold, the sins of the world are being rapidly distributed, not so much
+among the men who determine things as among those who cannot.
+
+Everything is following the fact-spirit. The modern world and everything
+in it, is falling into the hands of the men who cannot be cheated about
+facts, who get the facts first and who get them right.
+
+The world cannot help falling, from now on, slowly--a little ponderously
+perhaps at first--into the hands of good men. To say that the world is
+falling into the hands of men who cannot be cheated and to say that it
+is falling into the hands of good men is to say the same thing.
+
+The men who get the things that they want, get them by seeing the things
+as they are. Goodness and efficiency both boil down to the same quality
+in the modern man, his faculty for not being a romantic person and for
+not being cheated.
+
+A good man may be said to be a man who has formed a habit, an intimate
+personal habit of not being cheated. Everything he does is full of this
+habit. The sinful man, as he is usually called, is a man who is off in
+his facts, a man who does not know what he really wants even for
+himself. In a matter-of-fact civilization like ours, he cannot hope to
+keep up. If a man can be cheated, even by himself--of course other
+people can cheat him and everybody can take advantage of him. He
+naturally grows more incompetent every day he lives. The men who are
+slow or inefficient in finding out what they really want and slow in
+dealing with themselves are necessarily inefficient and behind hand in
+dealing with other people. They cannot be men who determine what other
+people shall do.
+
+It is true that for the moment, it still seems--now that science has
+only just come to the rescue of religion, that evil men in a large
+degree are the men who still are standing in the gate and determining
+opportunities and letting in and letting out Civilization as they
+please. But their time is limited.
+
+The fact-spirit is in the people. We enjoy facts. Facts are the modern
+man's hunting, his adventure and sport. The men who are ahead are
+getting into a kind of two-and-two-are-four habit that is like music,
+like rhythm. It becomes almost a passion, almost a self-indulgence in
+their lives. Being honest with things, having a distaste for being
+cheated by things, having a distaste for being cheated by one's self and
+for cheating other people, runs in the blood in modern men. The nations
+can be seen going round and round the earth and looking one another long
+and earnestly in the eyes. The poet is turning his imagination upon the
+world about him and upon the fact that really works in it. The
+scientific man has taken hold of religion and righteousness is being
+proved, melted down in the laboratory, welded together before us all and
+riveted on to the every day, on to what really happens, and on to what
+really works. Goodness in its baser form already pays. Only the biggest
+men may have found it out, but everybody is watching them. The most
+important spiritual service that any man can render the present age is
+to make goodness pay at the top (in the most noticeable place) in some
+business where nobody has made it pay before. Anybody can see that it
+almost pays already, that it pays now here, now there. At all events,
+anybody can see that it is very noticeable that the part of the world
+that is most spiritual is not merely the part that is whining or hanging
+on crosses. It is also the part that is successful. One knows scores of
+saints with ruddy cheeks. It is getting to be a matter of principle
+almost in a modern saint--to have ruddy cheeks.
+
+I submit this fact respectfully to Bernard Shaw, Wall Street, Downing
+Street and Pennsylvania Avenue, and even to the New York _Sun_, that
+vast machine for laughing at a world down in its snug quarters in Park
+Row--that the saint with ruddy cheeks is a totally new and disconcerting
+fact in our modern life. He is the next fact the honest pessimist will
+have to face.
+
+I submit that this saint with ruddy cheeks is here, that he is lovable,
+imperturbable, imperious, irrepressible, as interesting as sin, as
+catching as the Devil and that he has come to stay.
+
+He stays because he is successful and can afford to stay.
+
+He is successful because he is good.
+
+Only religion works.
+
+I am aware that the New York _Sun_ might quarrel with just exactly this
+way of putting it.
+
+I might put it another way or possibly try to say it again after saying
+something else first. _Viz._: The man who is successful in business is
+the man who can get people to do as much as they can do and a great deal
+more than they think they can do.
+
+Only a very lively goodness, almost a religion in a man, can do this. He
+has to have something in him very like the power of inventing people or
+of making people over.
+
+To be specific: In some big department stores, as one goes down the
+aisle, one will see over and over again the clerks making fun of
+customers.
+
+One by one the customers find it out and the more permanent ones, those
+who would keep coming and who have the best trade, go to other stores.
+
+How could such a thing be stopped in a department store by a practical
+employer? Can he stop it successfully by turning on his politeness?
+
+Of course he can make his clerks polite-looking by turning on his
+politeness. But politeness in a department store does not consist in
+being polite-looking. Being polite-looking does not work, does not grip
+the customer or strike in and do things and make the customer do things.
+
+A machine like a department store, made up of twenty-five hundred human
+beings, which is carving out its will, its nature, stamping its pattern
+on a city, on a million men, or on a nation, cannot be made to work
+without religion. If the clerks are making fun of people, only religion
+can stop it.
+
+Perhaps you have been made fun of yourself, Gentle Reader? You have
+observed, perhaps, that in making fun of people (making fun of you, for
+instance), the assumption almost always is, that you are trying to be
+like the Standard Person, and that this (they look at you pleasantly as
+you go by) is as near as you can get to it! If an employer wishes to
+make his clerk an especially valuable clerk, if he wishes to make his
+clerk an expert in human nature or a good salesman, one who sees a
+customer when he comes along as he really is, and as he is trying to be,
+he will only be able to do it by touching something deep down in the
+clerk's nature, something very like his religion--his power of putting
+himself in the place of others. He can only do it by making a clerk feel
+that this power in him of doing as he would be done by, and seeing how
+to do it, _i.e._, the religion in him, is what he is hired for.
+
+It is visionary to try to run a great department store, a great machine
+of twenty-five hundred souls, a machine of human emotions, of five
+thousand eyes and ears, a huge loom of enthusiasm, of love, hate,
+covetousness, sorrow, disappointment, and joy without having it full of
+clerks who are experts in human nature, putting themselves in the place
+of crowds of other people, clerks who are essentially religious.
+
+So we watch the men who are ahead driving one another into goodness. The
+man who is not able to create, distribute or turn on, in his business
+establishment, goodness, social insight, and customer-insight in it, can
+only hope to-day to keep ahead in business by having competitors as
+inefficient as he is.
+
+The man who is ahead has discovered himself. Everything the man ahead
+is doing eight hours a day, is seen at last narrowing him down,
+cornering him into goodness.
+
+Of course as long as people looked upon goodness as a Sunday affair, a
+few hours a week put in on it, we were naturally discouraged about it.
+
+It is still a little too fresh looking and it may be still a little too
+clever for everybody, but slowly, irrevocably, we see it coming. We can
+look up almost any day and watch some goodness--now--at least one
+specimen or so, in every branch of business.
+
+We watch daily the men who are ahead, pulling on the goodness of the
+world and the Crowds pushing on it.
+
+
+
+
+CHAPTER XVII
+
+THE CROWDS PUSH
+
+
+The men who are ahead make goodness start, but it is the crowds that
+make it irresistible.
+
+The final, slow, long, imperious lift on goodness is the one the crowd
+gives. Of course, for the most part, modern business is largely done
+with crowds. Crowds are doing it and crowds are nearly always watching
+it.
+
+The factory is slower than the department store in being good because
+the men in it deal with crowds of things and crowds of wheels and not
+with crowds of people.
+
+All responsible people are forced to be good, with crowds around them,
+expecting it of them.
+
+Crowds at the very least are a kind of vast, insinuating, penetrating,
+omnipresent, permeating police force of righteousness.
+
+In a department store, the crowds, twelve thousand a day, are like some
+huge coil of hose or vacuum cleaner, lying about the place, sucking up,
+drawing out, and demanding goodness from the clerks. Clerks develop
+human insight and powers faster in department stores than machinists do
+in factories because they are exposed to more people and to larger
+crowds. The stream clears itself.
+
+The last forms of business to yield to the new spirit are to be the
+lonely ones, the ones where light, air, human emotions, and crowds are
+shut out.
+
+The lonely forms of business will at last be vitalized and socialized by
+men of organizing genius, who will invent the equivalent of crowds going
+by, who will contrive ways of putting a few responsible persons in
+sight or in a position where they will feel crowds going by their souls,
+looking into them as if they were shop windows. Crowds can keep track of
+a few. The crowds will see that these few are the kind of men who will
+keep track of all.
+
+Crowds in the end will not accept less than the best. With crowds of
+people and crowds of places and crowds of times we are good. In all
+things crowds can see or be made to see we are safe. Progress lies in
+making crowds see through people, making crowds go past them. While they
+are going past them, they lure their goodness on.
+
+
+
+
+CHAPTER XVIII
+
+THE MAN WHO SAYS HOW, SAYS HOW
+
+
+The people who are worried and discouraged about goodness in this world,
+one finds when one studies them a little, are almost always worried in a
+kind of general way. They do not worry about anything in particular.
+Their religion seems to be a kind of good-hearted, pained vagueness.
+
+The religion of the people who never worry at all, the thoughtless
+optimists, is quite the same too, except that they have a kind of happy,
+rosy-lighted vagueness instead.
+
+For about two thousand years now, goodness has been in the hands of
+vague people. Some of them have used their vagueness to cry with softly,
+and some of them have used it to praise God with and to have many fine,
+brave, general feelings about God.
+
+I have tried faithfully, speaking for one, to be religious with both of
+these sets of people.
+
+They make one feel rather lonesome.
+
+If one goes about and takes a grim happiness, a kind of iron joy in
+seeing how successful a locomotive is, or if one watches a great,
+worshipful ocean liner with delight, or if, down in New York, one looks
+up and sees a new skyscraper going slowly up, unfolding into the sky
+before one, lifting up its gigantic, restless, resistless face to God;
+there comes to seem to be something about churches and about good people
+and about the way they have of acting and thinking about goodness and
+doing things with goodness, that makes one unhappy.
+
+Perhaps one has just come from it and one's soul is filled with the
+stern, glad singing of a great foundry, of the religious, victorious
+praising spirit of man, dipping up steel in mighty spoonfuls--the stuff
+the inside of the earth is made of, and flinging it together into a
+great network or crust for the planet--into mighty floors or sidewalks
+all round the earth for cities to tread on and there comes to seem
+something so successful, so manlike, so godlike about it, about the way
+these men who do these things do them and do what they set out to do,
+that when I find myself suddenly, all in a few minutes on a Sunday
+morning, thrown out of this atmosphere into a Christian church, find
+myself sitting all still and waiting, with all these good people about
+me, and when I find them offering me their religion so gravely, so
+hopefully, it all comes to me with a great rush sometimes--comes to me
+as out of great deeps of resentment, that religion could possibly be
+made in a church to seem something so faint, so beautifully weary, so
+dreamy, and as if it were humming softly, absently to itself.
+
+I wonder in the presence of a Christianity like this whether I am a
+Christian or not--the quartet choirs, confections, the little, dainty,
+faintly sweet sermons--it is as if--no I will not say it....
+
+I have this moment crossed the words out before my eyes. It is as if,
+after all, religion, instead of being as I supposed down at the foundry,
+the stern and splendid music of man conquering all things for God, were,
+after all, some huge, sublime and holy vagueness, as if the service and
+the things I saw about me were not hard true realities--as if going to
+Church were like sitting in a cloud--some soft musical cloud or floating
+island of goodness and drifting and drifting....
+
+ * * * * *
+
+Not all churches are alike, but I am speaking of something that must
+have happened to many men. I but record this blank space on this page,
+as a spiritual fact, as a part of the religious experience of a man
+trying to be good.
+
+When this little experience of which the words have to be crossed out
+after going to Church--finally settles down, there is still a grim truth
+left in it.
+
+The vagueness of the man who is good, who locks himself up in a Church
+and says, "Oh God! Oh God! Oh God!" and the vigour and incisiveness of
+the man who says nothing about it and who goes out of doors and acts
+like a god all the week--these remain with me as a daily and abiding
+sense.
+
+And when I find myself myself, I, who have gloried in cathedrals since I
+was a little child, looking ahead for a God upon the earth, and when I
+see the foundries, the airships, the ocean liners beckoning the soul of
+man upon the skies, and the victory of the soul over the dust and over
+the water and over the air and when I see the Cathedrals beside them,
+those vast, faint, grave, happy, floating islands of the Saved, drifting
+backward down the years, it does not seem as if I could bear the
+foundries saying one thing about my God and the cathedrals saying
+another.
+
+I have tried to see a way out. Why should it be so?
+
+I have seen that the foundries, the ocean liners, and the airships are
+in the hands of men who say How.
+
+Perhaps we will take goodness and cathedrals, very soon now, and put
+them for a while in the hands of the men who say how. If St. Francis,
+for instance, to-day, were to be suddenly more like Bessemer, or if Dr.
+Henry Van Dyke were more like Edison or if the Reverend R.J. Campbell
+were more like Sir Joseph Lister or if the Bishop of London were to go
+at London the way Marconi goes at the sky, what would begin to happen to
+goodness? One likes to imagine what would happen if that same spirit,
+the spirit of "how" were brought to bear upon a great engineering
+enterprise like goodness in this world.
+
+Perhaps the spirit of "how" is the spirit of God.
+
+Perhaps religion in the twentieth century is Technique.
+
+Technique in the twentieth century is the Holy Ghost.
+
+Technique is the very last thing that has been thought of in religion.
+Religion is being converted before our eyes. It is becoming touched with
+the temper of science, with the thoroughness, the doggedness, the
+inconsolableness of science until it is seeing how and until it is
+saying how.
+
+When the inventors, in our machine age, get to work on goodness in the
+way that they are getting to work on other things, things will begin to
+happen to goodness that the vague, sweet saints of two thousand years
+have never dreamed of yet.
+
+In London and New York, in this first quarter of the twentieth century
+Christianity will not be put off as a spirit. The right of Christianity
+to be a spirit has lapsed.
+
+Christianity is a Method.
+
+What Christ meant when He said He was the Truth and the Life, has been
+understood, on the whole, very well. What He meant by saying He was the
+Way, we are now beginning, to work out.
+
+ * * * * *
+
+A thousand or two years ago, when two men stood by the roadside and made
+a bargain, it was their affair.
+
+When two men stand on the sidewalk now and make a bargain, say in New
+York, they have to deal and to deal very thoughtfully and accurately
+with ninety million people who are not there. They do this as well as
+they can by imagining what the ninety million people would do and say,
+and how they would like to be done by, if they were there.
+
+The facilities for finding out what the ninety million people would do
+and say, and what they would want, the general conveniences for assuring
+the two men on the sidewalk that they will be able to conduct their
+bargain, and to get the other ninety million in, accurately, that they
+will be able to do by them as they would be done by--these have scarcely
+been arranged for yet.
+
+In our machine age, with our railroads, and our telephones suddenly
+heaping our lives up on one another's lives, almost before we have
+noticed it, our religious machinery to go with our other machinery, our
+machinery that we are going to be Christians with, has not been
+invented yet.
+
+Religion two-men size, or man and woman size, or one family or two
+family size or village size has been worked out. Religion as long as it
+has been concerned with a few people and was a matter of love between
+neighbours, or of skill in being neighbourly, has had no special or
+imperative need for science or the scientific man.
+
+Now that religion is obliged to be an intimate, a confiding relation
+between ninety million people, the spiritual genius, devotion, and
+holiness of the scientific man, of the man who says "how" has come to be
+the modern man's almost only access to his God.
+
+A ninety million man-power religion is an enterprise of spiritual
+engineering, a feat in national and international statesmanship, a
+gigantic structural constructive achievement in human nature. Doing as
+one would be done by, with a few people, is a thing that any man can sit
+down and read his Bible a few minutes and arrange for himself. He can
+manage to do as he would be done by, fairly well in the next yard. But
+how about doing as one would be done by with ninety million people--all
+sizes, all climates, all religions, Buffalo, New Orleans, Seattle? How
+about doing as one would be done by three thousand miles?
+
+It is an understatement to say, as we look about our modern world, that
+Christianity has not been tried yet.
+
+Christianity has not been invented yet.
+
+What was invented two thousand years ago was the spirit of Christianity.
+
+Christianity has been for two thousand years a spirit.
+
+It is almost like a new religion to me just of itself to think of it. It
+is like being presented suddenly with a new world to think of it, to
+think that all we have really done with Christianity as yet is to use it
+as a breath or spirit.
+
+I look at the vision of the earth to-day, of the great cities rushing
+together at last and running around the world like children running
+around a house--great cities shouting on the seas, suddenly sliding up
+and down the globe, playing hopscotch on the equator, scrambling up the
+poles--all these colossal children!... Here we all are!--a whiff of
+steam from the Watts's steam kettle and a wave of Marconi across the air
+and we have crept up from our little separate sunsets, all our little
+private national bedrooms of light and darkness into the one single same
+cunning dooryard of a world! Our religion, our politics, our Bibles,
+kings, millionaires, crowds, bombs, prophets and railroads all hurling,
+sweeping, crashing our lives together in a kind of vast international
+collision of intimacy.
+
+All the Christianity we can bring to bear or that we can use to run this
+crash of intimacy with is a spirit, a breath.
+
+We do not well to berate one another or to berate one another's motives
+or to assail human nature or to grow satirical about God with all our
+little battered helpless Christians about us and our unadjusted
+religions.
+
+We are a new human race grappling with a new world. Our Christianity has
+not been invented yet and if we want a God, we will work like chemists,
+like airmen, turn the inside of the earth out, dump the sky, move
+mountains, face cities, love one another, and find Him!
+
+In the meantime until we have done this, until we have worked as
+chemists and airmen work, Christianity is a spirit.
+
+It explains all this eager jumble of the world, brushes away our
+objections, frees our hearts, gives us our program, makes us know what
+we are for, to stop and think a moment of this--that Christianity is a
+spirit.
+
+Everything that is passing wonderful is a spirit at first. God begins
+building a world as a world-spirit, out of a spirit brooding upon the
+waters. Then for a long while the vague waters, then for a long while a
+little vague land or spirit-of-planet before a real world.
+
+And every real belief that man has had, has begun as a spirit.
+
+For two thousand years Man has had the spirit of immortality. Homer had
+it. Homer had moments when improvising his mighty song all alone, of
+hearing or seeming to hear, faintly, choruses of men's voices singing
+his songs after him, a thousand years away.
+
+As he groped his way up in his singing, he felt them in spirit, perhaps,
+the lonely wandering minstrels in little closed-in valleys, or on the
+vast quiet hills, filling the world with his voice when he was dead,
+going about with his singing, breaking it in upon the souls of children,
+of the new boys and girls, and building new worlds and rebuilding old
+worlds in the hearts of men. Homer had the spirit of hearing his own
+voice forever, but the technique of it, the important point of seeing
+how the thing could really be done, of seeing how people, instead of
+listening to imitations or copies or awkward echoes of Homer, should
+listen to Homer's voice itself--the timbre, the intimacy, the subtlety,
+the strength of it--the depth of his heart singing out of it. All this
+has had to wait to be thought out by Thomas A. Edison.
+
+Man has not only for thousands of years had the spirit of immortality,
+of keeping his voice filed away if any one wanted it on the earth,
+forever, but he has had all the other spirits or ghosts of his mightier
+self. He has had the spirit of being imperious and wilful with the sea,
+of faring forth on a planet and playing with oceans, and now he has
+worked out the details in ocean liners, in boats that fly up from the
+water, and in boats which dive and swim beneath the sea. For thousands
+of years he has had the spirit of the locomotive working through, troops
+of runners or of dim men groping defiantly with camels through deserts,
+or sweeping on on horses through the plains, and now with his banners of
+steam at last he has great public trains of cars carrying cities.
+
+For hundreds of years man has had the spirit of the motor-car--of having
+his own private locomotive or his own special train drive up to his
+door--the spirit of making every road his railway. For a great many
+years he has had the spirit of the wireless telegraph and of using the
+sky. Franklin tried using the sky years ago but all he got was
+electricity. Marconi knew how better. Marconi has got ghosts of men's
+voices out of the clouds, has made heaven a sounding board for great
+congregations of cities, and faraway nations wrapped in darkness and
+silence whisper round the rolling earth. Man has long had the spirit of
+defying the seas. Now he has the technique and the motor-boat. He has
+had the spirit of removing oceans and of building huge, underground
+cities, the spirit of caves in the ground and mansions in the sky, and
+now he has subways and skyscrapers. For a thousand years he has had the
+spirit of Christ and now there is Frederick Taylor, Louis Brandeis,
+Westfield Pure Food, Doctor Carrel, Jane Addams, and Filene's Store.
+Vast networks--huge spiritual machines of goodness are crowding and
+penetrating to-day, fifteen pounds to the square inch, the atmosphere of
+the gospel into the very core of the matter of the world, into the
+everyday things, into the solids of the lives of men.
+
+It takes two great spirits of humanity to bring a great truth or a new
+goodness into this world; one spirit creates it, the other conceives it,
+gathers the earth about it and gives it birth. These two spirits seem to
+be the spirits of the poet and the scientist.
+
+We are taking to-day, many of us, an almost religious delight in them
+both. We make no comparisons.
+
+We note that the poet's inspiration comes first and consists in saying
+something that is true, that cannot be proved.
+
+A few people with imagination, here and there, believe it.
+
+The scientist's inspiration comes second and consists in seeing ways of
+proving it, of making it matter of fact.
+
+He proves it by seeing how to do it.
+
+Crowds believe it.
+
+
+
+
+CHAPTER XIX
+
+AND THE MACHINE STARTS
+
+
+One of the things that makes one thoughtful in going about from city to
+city and dropping into the churches is the way the people do not sing in
+them and will not pray in them. In every new strange city where one
+stops on a Sunday morning, one looks hopefully--while one hears the
+chimes of bells--at the row of steeples down the street. One looks for
+people going in who seem to go with chimes of bells. And when one goes
+in, one finds them again and again, inside, all these bolt-up-right,
+faintly sing-song congregations.
+
+One wonders about the churches.
+
+What is there that is being said in them that should make any one feel
+like singing?
+
+The one thing that the churches are for is news--news that would be
+suitable to sing about, and that would naturally make one want to sing
+and pray after one had heard it.
+
+There is very little occasion to sing or to pray over old news.
+
+Worship would take care of itself in our churches if people got the
+latest and biggest news in them.
+
+News is the latest faith men have in one another, the last thing they
+have dared to get from God.
+
+It is not impossible that just at the present moment, and for some
+little time to come, there is really very little worth while that can be
+said about Christianity, until Christianity has been tried. I cannot
+conceive of Christ's coming back and saying anything just at the moment.
+He would merely wonder why, in all these two thousand years, we had not
+arranged to do anything about what He had said before. He would wonder
+how we could keep on so, making his great faith for us so poetic,
+visionary, and inefficient.
+
+It is in the unconscious recognition of this and of the present
+spiritual crisis of the world, that our best men, so many of them,
+instead of going into preaching are going into laboratories and into
+business where what the gospel really is and what it is really made of,
+is being at last revealed to people--where news is being created.
+
+Perhaps it would not be precisely true--what I have said, about Christ's
+not saying anything. He probably would. But he would not say these same
+merely rudimentary things. He would go on to the truths and applications
+we have never heard or guessed. The rest of his time he would put in in
+proving that the things that had been merely said two thousand years
+ago, could be done now. And He would do what He could toward having them
+dropped forever, taken for granted and acted on as a part of the morally
+automatic and of-course machinery of the world.
+
+The Golden Rule takes or ought to take, very soon now, in real religion,
+somewhat the same position that table manners take in morals.
+
+All good manners are good in proportion as they become automatic. In
+saying that honesty pays we are merely moving religion on to its more
+creative and newer levels. We are asserting that the literal belief in
+honesty, after this, ought to be attended to practically by machinery.
+People ought to be honest automatically and by assumption, by dismissing
+it in business in particular, as a thing to be taken for granted.
+
+This is what is going to happen.
+
+Without the printing press a book would cost about ten thousand dollars,
+each copy.
+
+With the printing press, the first copy of a book costs perhaps about
+six hundred dollars.
+
+The second costs--twenty-nine cents.
+
+The same principle holds good under the law of moral automatics.
+
+Let the plates be cast. Everything follows. The fire in the Iroquois
+Theatre in Chicago cost six hundred dead bodies.
+
+Within a few months outward opening doors flew open to the streets
+around a world.
+
+Everybody knew about outward opening doors before.
+
+They had the spirit of outward opening doors. But the machinery for
+making everybody know that they knew it--the moral and spiritual
+machinery for lifting over the doors of a world and making them all
+swing suddenly generation after generation the other way, had not been
+set up.
+
+Of course it would have been better if there had been three hundred dead
+bodies or three dead bodies--but the principle holds good--let the moral
+plates be cast and the huge moral values follow with comparatively
+little individual moral hand labour. The moral hand labour moves on to
+more original things.
+
+The same principle holds good in letting an American city be good in
+seeing how to make goodness in a city work.
+
+Let the plates be once cast--say Galveston, Texas; or De Moines, Iowa,
+and goodness after you have your first specimen gets national
+automatically.
+
+Two hundred and five cities have adopted the Galveston or commission
+government in three years.
+
+ * * * * *
+
+The failure for the time being apparently of the more noble and
+aggressive kinds of goodness against the forces of evil is a matter of
+technique. Our failure is not due to our failure to know what evil
+really is, but due to our wasteful way of tunnelling through it.
+
+Our religious inventors have failed to use the most scientific method.
+We have gone at the matter of butting through evil without thinking
+enough. Less butting and more thinking is our religion now. We will not
+try any longer to butt a whole planet when we try to keep one man from
+doing wrong.
+
+We will butt our way through to the man who sees where to butt and how
+to butt. Then all together!
+
+Very few of the wrongs that are done to society by individuals would be
+done if civilization were supplied with the slightest adequate machinery
+or conveniences for bringing home to people vividly who the people are
+they are wronging, how they are wronging them, and how the people feel
+about it. This machinery for moral and social insight, this
+intelligence-engine or apparatus of sympathy for a planet to-day, before
+our eyes is being invented and set up.
+
+ * * * * *
+
+Sometimes I almost think that history as a study or particularly as a
+habit of mind ought to be partitioned off and not allowed to people in
+general to-day. Only men of genius have imagination enough for handling
+history so that it is not a nuisance, a provincialism and an
+impertinence in the serene presence to-day of what is happening before
+our eyes. History makes common people stop thinking or makes them think
+wrong, about nine tenths of the area of human nature, particularly about
+the next important things that are going to happen to it.
+
+Our modern life is not an historian's problem. It is an inventor's
+problem. The historian can stand by and can be consulted. But things
+that seem to an historian quite reasonably impossible in human nature
+are true and we must all of us act every day as if they were true. We
+but change the temperature of human nature and in one moment new levels
+and possibilities open up on every side.
+
+Things that are true about water stop being true the moment it is heated
+212 degrees Fahrenheit. It begins suddenly to act like a cloud and when
+it is cooled off enough a cloud acts like a stone. Railroad trains are
+run for hundreds of miles every year in Siberia across clouds that are
+cold enough. We raise the temperature of human nature and the motives
+with which men cannot act to-day suddenly around a world are the motives
+with which they cannot help acting to-morrow.
+
+The theory of raised temperatures alone, in human nature, will make
+possible to us ranges of goodness, of social passion and vision, that
+only a few men have been capable of before.
+
+All the new inventions have new sins, even new manners that go with
+them, new virtues and new faculties. The telephone, the motor-car, the
+wireless telegraph, the airship and the motor-boat all make men act with
+different insights, longer distances, and higher speeds.
+
+Men who, like our modern men, have a going consciousness, see things
+deeper by going faster.
+
+They see how more clearly by going faster.
+
+They see farther by going faster.
+
+If a man is driving a motor-car three miles an hour all he needs to
+attend to with his imagination is a few feet of the road ahead.
+
+If he is driving his car thirty miles an hour and trying to get on by
+anticipating his road a few feet ahead, he dies.
+
+The faster a man goes--if he has the brains for it--the more people and
+the more things in the way, his mind covers in a minute--the more
+magnificently he sees how.
+
+On a railway train any ordinary man any day in the year (if he goes fast
+enough) can see through a board fence. It may be made of vertical slats
+five inches across and half an inch apart. He sees through the slits
+between the slats the whole country for miles. If he goes fast enough a
+man can see through a solid freight train.
+
+All our modern industrial social problems are problems of gearing people
+up. Ordinary men are living on trains now--on moral trains.
+
+Their social consciousness is being geared up. They are seeing more
+other people and more other things and more things beyond the Fence.
+
+The increased vibration in human nature and in the human brain and heart
+that go with the motor-car habit, the increased speed of the human
+motor, the gearing up of the central power house in society everywhere
+is going to make men capable of unheard-of social technique. The social
+consciousness is becoming the common man's daily habit. Laws of social
+technique and laws of human nature which were theories once are habits
+now.
+
+There is a certain sense in which it may be said that the modern man
+enjoys daily his moral imagination. He is angered and delighted with his
+social consciousness. He boils with rage or sings when he hears of all
+the new machines of good and machines of evil that people are setting up
+in our modern world.
+
+There is a sense in which he glories in the Golden Rule. The
+moral-machinist's joy is in him. He is not content to watch it go round
+and round like some smooth-running Corliss engine which is not connected
+up yet--that nobody really uses except as a kind of model under glass or
+a miniature for theological schools. He cannot bear the Golden Rule
+under glass. He wants to see it going round and round, look up at it,
+immense, silent, masterful, running a world. He delights in the Golden
+Rule as a part of his love of nature. It is as the falling of apples to
+him. He delights in it as he delights in frost and fire and in the
+glorious, modest, implacable, hushed way they work!
+
+We are in an age in which a Golden Rule can sing. The men around us are
+in a new temper. They have the passion, almost, the religion of
+precision that goes with machines.
+
+While I have been sitting at my desk and writing these last words, the
+two half-past-eight trains, at full speed, have met in the meadow.
+
+There is something a little impersonal, almost abstracted, about the way
+the trains meet out here on their lonely sidewalk through the meadow,
+twenty inches apart--morning after morning. It always seems as if this
+time--this one next time--they would not do it right. One argues it all
+out unconsciously that of course there is a kind of understanding
+between them as they come bearing down on each other and it's all been
+arranged beforehand when they left their stations; and yet somehow as I
+watch them flying up out of the distance, those two still, swift
+thoughts, or shots of cities--dark, monstrous (it's as if Springfield
+and Northampton had caught some people up and were firing them at each
+other)--I am always wondering if this particular time there will not be
+a report, after all, a clang on the landscape, on all the hills, and a
+long story in the _Republican_ the next morning.
+
+Then they softly crash together and pass on--two or three quiet whiffs
+at each other--as if nothing had happened.
+
+I always feel afterward as if something splendid, some great human act
+of faith, had been done in my presence. Those two looming, mighty
+engines, bearing down on each other, making an aim so, at twenty inches
+from death, and nothing to depend on but those two gleaming dainty
+strips or ribbons of iron--a few eighths of an inch on the edge of a
+wheel--I never can get used to it: the two great glowing creatures, full
+of thunder and trust, leaping up the telegraph poles through the still
+valley, each of them with its little streak of souls behind it; immortal
+souls, children, fathers, mothers, smiling, chattering along through
+Infinity--it all keeps on being boundless to me, and full of a glad
+boyish terror and faith. And under and through it all there is a kind of
+stern singing.
+
+I know well enough, of course, that it is a platitude, this meeting of
+two trains in a meadow, but it never acts like one. I sometimes stand
+and watch the engineer afterward. I wonder if he knows he enjoys it.
+Perhaps he would have to stop to know how happy he was, and not meet
+trains for a while. Then he would miss something, I think; he would miss
+his deep joyous daily acts of faith, his daily habits of believing in
+things--in steam, and in air, and in himself, and in the switchman, and
+in God.
+
+I see him in his cab window, he swings out his blue sleeve at me! I like
+the way he stakes everything on what he believes. Nothing between him
+and death but a few telegraph ticks--the flange of a wheel.... Suddenly
+the swing of his train comes up like the swing and the rhythm of a great
+creed. It sounds like a chant down between the mountains. I come into
+the house lifted with it. I have heard a man believing, believing mile
+after mile down the valley. I have heard a man believing in a
+Pennsylvania rolling mill, in a white vapour, in compressed air and a
+whistle, the way Calvin believed in God.
+
+
+
+
+BOOK THREE
+
+LETTING THE CROWD BE BEAUTIFUL
+
+
+TO WILBUR WRIGHT AND WILLIAM MARCONI
+
+ _"Great Spirit--Thou who in my being's burning mesh
+ Hath wrought the shining of the mist through and through the flesh,
+ Who, through the double-wondered glory of the dust
+ Hast thrust
+ Habits of skies upon me, souls of days and nights,
+ Where are the deeds that needs must be,
+ The dreams, the high delights,
+ That I once more may hear my voice
+ From cloudy door to door rejoice--
+ May stretch the boundaries of love
+ Beyond the mumbling, mock horizons of my fears
+ To the faint-remembered glory of those years--
+ May lift my soul
+ And reach this Heaven of thine
+ With mine?"
+
+ "Come up here, dear little Child
+ To fly in the clouds and winds with me,
+ and play with the measureless light!"_
+
+
+
+
+
+PART ONE
+
+WISTFUL MILLIONAIRES
+
+
+
+
+CHAPTER I
+
+MR. CARNEGIE SPEAKS UP
+
+
+As I was wandering through space the other day--just aeroplaning past on
+my way over from Mars--I came suddenly upon a neat, snug little
+property, with a huge sign stuck in the middle of it:
+
+ THE EARTH: THIS DESIRABLE PROPERTY TO LET. Rockefeller,
+ Carnegie, Morgan & Co.
+
+I was just about to pass it by, inferring naturally that it must be a
+mere bank, or wholesale house, or something, when it occurred to me it
+might do no harm to stop over on it, and see. I thought I might at least
+drop in and inquire what kind of a firm it was that was handling it, and
+what was their idea, and what, if anything, they thought their little
+planet was for, and what they proposed to do with it.
+
+I found, on meeting Mr. Rockefeller and Mr. Carnegie and Mr. Morgan, to
+my astonishment, that they did not propose to do anything with it at
+all. They had merely got it; that was as far as they had thought the
+thing out apparently--to get it. They seemed to be depending, so far as
+I could judge, in a vague, pained way, on somebody's happening along who
+would think perhaps of something that could be done with it.
+
+Of course, as Mr. Carnegie (who was the talking member of the firm)
+pointed out, if they only owned a part of it, and could sell one part of
+it to the other part there would still be something left that they could
+do, at least it would be their line; but merely owning all of it, so, as
+they did, was embarrassing. He had tried, Mr. Carnegie told me, to think
+of a few things himself, but was discouraged; and he intimated he was
+devoting his life just now to pulling himself together at the end, and
+dying a poor man. But that was not much, he admitted, and it was really
+not a very great service on his part to a world, he thought--his merely
+dying poor in it.
+
+When I asked him if there was anything else he had been able to think of
+to do for the world--
+
+"No," he said, "nothing really; nothing except chucking down libraries
+on it--safes for old books."
+
+"And Mr. Morgan?" I said.
+
+"Oh! He is chucking down old china on it, old pictures, and things."
+
+"And Mr. Rockefeller?"
+
+"Mussing with colleges, some," he said, "just now. But he doesn't, as a
+matter of fact, see anything--not of his own--that can really be done
+with them, except to make them more systematized and businesslike, make
+them over into sort of Standard Oil Spiritual Refineries, fill them with
+millions more of little Rockefellers--and they won't let him do that. Of
+course, as you might see, what they want to do practically is to take
+the Rockefeller money and leave the Rockefeller out. Nobody will really
+let him do anything. Everything goes this way when we seriously try to
+do things. The fact is, it is a pretty small, helpless business, owning
+a world," sighed Mr. Carnegie.
+
+"This is why we are selling out, if anybody happens along. Anybody, that
+is, who really sees what this piece of property is for and how to
+develop it, can have it," said Mr. Carnegie, "and have it cheap."
+
+Mr. Carnegie spoke these last words very slowly and wearily, and with
+his most wistful look; and then, recalling himself suddenly, and handing
+me a glass to look at New York with and see what I thought of it, he
+asked to be excused for a moment, and saying, "I have fourteen libraries
+to give away before a quarter past twelve," he hurried out of the room.
+
+
+
+
+CHAPTER II
+
+MR. CARNEGIE TRIES TO MAKE PEOPLE READ
+
+
+I found, as I was studying the general view of New York as seen from the
+top through Mr. Carnegie's glass, that there appeared to be a great many
+dots--long rows of dots for the most part--possibly very high buildings,
+but there was one building, wide and white and low, and more spread-out
+and important-looking than any of the others, which especially attracted
+my attention. It looked as if it might be a kind of monument or
+mausoleum to somebody. On looking again I found that it was filled with
+books, and was the Carnegie Public Library. There were forty more
+Libraries for New York Mr. Carnegie was having put up, I was told, and
+he had dotted them--thousands of them almost everywhere one could look,
+apparently, on his own particular part of the planet.
+
+A few days later, when I began to do things at a closer range, I took a
+little trip to New York, and visited the Library; and I asked the man
+who seemed to have it in charge, who there was who was writing books for
+Mr. Carnegie's Libraries just now, or if there was any really adequate
+arrangement Mr. Carnegie had made for having a few great books written
+for all these fine buildings--all these really noble book-racks, he had
+had put up. The man seemed rather taken aback, and hesitated. Finally, I
+asked him point blank to give me the name of the supposed greatest
+living author who had written anything for all these miles of Carnegie
+Libraries, and he mentioned doubtfully a certain Mr. Rudyard Kipling. I
+at once asked for his books, of course, and sat down without delay to
+find out if he was the greatest living author the planet had, what it
+was he had to say for it and about it, and more particularly, of course,
+what he had to to say it was for.
+
+I found among his books some beautiful and quite refined interpretations
+of tigers and serpents, a really noble interpretation or conception of
+what the beasts were for all the glorious gentlemanly beasts--and of
+what machines were for--all the young, fresh, mighty, worshipful
+engines--and what soldiers were for. But when I looked at what he
+thought men were for, at what the planet was for, there was practically
+almost nothing. The nearest I came to it was a remark, apparently in a
+magazine interview which I cannot quote correctly now, but which
+amounted to something like this: "We will never have a great world until
+we have some one great artist or poet in it, who sees it as a whole,
+focuses it, composes it, makes a picture of it, and gives the men who
+are in it a vision to live for."
+
+ * * * * *
+
+Since then I have been trying to see what Messrs. Rockefeller, Carnegie,
+and Morgan could do to produce and arrange what seemed to me the one
+most important, imperative, and immediate convenience their planet could
+have, namely, as Mr. Kipling intimated, some man on it, some great
+creative genius, who would gather it all up in his imagination--the
+beasts, and the people, and the sciences, and the machines--in short,
+the planet as a whole, and say what it was for. It is from this point of
+view that I have been drawn into writing the following pages on the next
+important improvements--what one might call the spiritual Unreal-Estate
+Improvements, for Messrs. Rockefeller, Carnegie, and Morgan's property
+which will have to be installed. I have been going over the property
+more or less carefully in my own way since, studying it and noting what
+had been done by the owners, and what possibly might be done toward
+arranging authors, inventors, seers, artists, or engineers or other
+efficient persons who would be able to inquire, to think out for a
+world, to express for it, some faint idea of what it was for.
+
+
+
+
+CHAPTER III
+
+MR. NOBEL TRIES TO MAKE PEOPLE WRITE
+
+
+Not unnaturally, of course, I turned to see what had already been done
+by the more powerful men the planet had produced, in the way of
+arranging for the necessary seers and geniuses to run the world with,
+and I soon found that by far the most intelligent and far-seeing attempt
+that had been made yet in this direction had been made by an inspired,
+or semi-inspired, millionaire in Sweden, named Alfred Nobel, an
+idealist, who had made a large but unhappy fortune out of an explosive
+to stop war with. His general idea had been that dynamite would make war
+so terrible that it would shock people into not fighting any more, and
+that gradually people, not having to spend their time in thinking of
+ways of killing one another, would have more time than they had ever had
+before to think of other and more important things. It was the
+disappointment of his life that his invention, instead of being used
+creatively, used to free men from fighting and make men think of things,
+had been used largely as an arrangement for making people so afraid of
+war that they could not think of anything else. Whichever way he turned
+he saw the world in a kind of panic, all the old and gentle-minded
+nations with their fair fields, their factories and art galleries, all
+hard at work piling up explosives around themselves until they could
+hardly see over them. As this was the precise contrary of what he had
+intended, and he had not managed to do what he had meant to do with
+making his money, he thought he would try to see if he could not yet do
+what he had meant to do in spending it. He sat down to write his Will,
+and in this Will, writing as an inventor and a man of genius, he tried
+to express, in the terms of money, his five great desires for the world.
+He wished to spend forty thousand dollars a year, every year forever,
+after he was dead, on each of these five great desires. There were five
+great Inventors that he wanted, and he wanted the whole world searched
+through for them, for each of them, once more every year, to see if they
+could be found. Mr. Nobel expressed his desire for these five Inventors
+as people often manage to express things in wills, in such a way that
+not everybody had been sure what he meant. There seems to have been
+comparatively little trouble, from year to year, in awarding the prizes
+to some adequate inventor in the domain of Peace, of Physics, of
+Chemistry, and of Medicine; but the Nobel Prize Trustees, in trying to
+pick out an award each year to some man who could be regarded as a true
+inventor in Literature, have met with considerable difficulty in
+deciding just what sort of a man Alfred Nobel had in mind, and had set
+aside his forty thousand dollars for when he directed that it should
+go--to quote from the Will--"To the person who shall have produced in
+the field of Literature the most distinguished work of an idealistic
+tendency."
+
+Allen Upward, for instance, an Englishman unknown in Stockholm, invented
+and published a book four years ago, called the "New Word," which was so
+idealistic and distinguished a book, and so full of new ideas and of new
+combinations of old ideas, that there was scarcely a publisher in
+England who did not instinctively recognize it, who did not see that it
+would not pay at once, and that therefore it was too strange and
+original and too important a book for him to publish, and after a long
+delay the book was finally printed in Geneva.
+
+A copy was sent to the Nobel Prize Trustees.
+
+One would have thought, looking at it theoretically, that here was
+precisely the sort of situation that Alfred Nobel, who had been the
+struggling inventor of a great invention that would not pay at once
+himself, would have been looking for. A book so inventive, so far ahead,
+that publishers praised it and would not invest in it, one would have
+imagined to be the one book of all others for which Alfred Nobel stood
+ready and waiting to put down his forty thousand dollars.
+
+But Mr. Nobel's forty thousand dollars did not go to a comparatively
+obscure and uncapitalized inventor who had written a book to build a
+world with, or at least a great preliminary design, or sketch, toward a
+world. The Nobel Prize Trustees, instead of giving the forty thousand
+dollars to Allen Upward, looked carefully about through all the nations
+until their eyes fell on a certain Mr. Rudyard Kipling. And when they
+saw Mr. Rudyard Kipling, piled high with fame and five dollars a word,
+they came over quietly to where he was and put softly down on him forty
+thousand dollars more.
+
+I do not know, but it is not inconceivable, that Kipling himself would
+rather have had Allen Upward have it.
+
+I am not quarrelling with the Trustees, and am merely trying to think
+things out and understand. But it certainly is a question that cannot
+but keep recurring to one's mind--the unfortunate, and perhaps rather
+unlooked-for, way in which Mr. Nobel's Will works. And I have been
+wondering what there is that might be done, the world being the kind of
+world it is, which would enable the Nobel Prize Trustees to so
+administer the Will that its practical weight on the side of Idealism,
+and especially upon the crisis of idealism in young authors, would be
+where Mr. Nobel meant to have it.
+
+One must hasten to admit that Mr. Upward's book is open to question;
+that, in fact, it is the main trait of Mr. Upward's book that it raises
+a thousand questions; and that it would be a particularly hard book for
+most men to give a prize to, quietly go home, and sleep that night. I
+must hasten to admit also that, judging from their own point of view,
+the Nobel Prize Trustees have so far done quite well. They have
+attained a kind of triumph of doing safe things--things that they could
+not be criticised for; and they could well reply to this present
+criticism that there was no other course that they could take. Unless
+they had a large fund for butting through all nations for obscure
+geniuses, and for turning up stones everywhere to look for embryo
+authors--unless they had a fund for going about among the great
+newspapers, the big magazines, and peeping under them through all the
+world for geniuses--and unless they had still another large fund for
+guaranteeing their decision when they had found one, a fund for
+convincing the world that they were right, and that they were not
+wasting their forty thousand dollars--the Trustees have taken a fairly
+plausible position. Their position being that, in default of perfectly
+fresh, brand-new, great men, and in view of the fact, in a world like
+this that geniuses in it are almost invariably, and, as a matter of
+course, lost or mislaid until they are dead, much the best and safest
+thing that Trustees of Idealism could do was to watch the drift of
+public opinion in the different nations, to adopt the course of noting
+carefully what the world thought were really its great men, and then (at
+a discreet and dignified distance, of course) tagging the public, and
+wherever they saw a crowd, a rather nice crowd, round a man, standing up
+softly at the last moment and handing him over his forty thousand
+dollars. This has been the history of the Nobel Trustees of Idealism,
+thus far.
+
+But in a way, we are all the trustees of idealism, and the problem of
+the Nobel Prize Trustees is more or less the problem of all of us. We
+are interested as well as they in trying to find out how to recognize
+and reward men of genius. What would we do ourselves if we were Nobel
+Prize Trustees? Precisely what was it that Alfred Nobel intended to
+achieve for Literature when he made this bequest of forty thousand
+dollars a year in his Will, for a work of Literature of an idealistic
+tendency?
+
+To take a concrete case, I can only record that it has seemed to me
+that if Alfred Nobel himself could have been on hand that particular
+year, and could have read Mr. Upward's book, he would have given the
+prize of forty thousand dollars to Allen Upward. He would not have given
+the prize to Mr. Kipling--he would have given it twenty years before;
+but in this particular year of which I am writing, when he saw these two
+men together, I believe he would have given the prize to Allen Upward,
+and he would have hurried.
+
+I would like to put forward at this point two inquiries. First, why did
+the Trustees not award the prize to Allen Upward? And second, what would
+have happened if they had?
+
+First, the Trustees could not be sure that Mr. Upward in his work of
+genius was telling the truth.
+
+Second, they could not be sure that the world would approve of his
+having forty thousand dollars for telling the truth. Perhaps the world
+would have rather had him paid forty thousand dollars for not telling
+it.
+
+Third, Mr. Kipling was safe. No creative work had to be done on Kipling;
+all they had to do was to send him the cheque. Great crowds had swept in
+from all over the world, and nominated Mr. Kipling; the Committee merely
+had to confirm the nomination.
+
+Fourth, Mr. Upward, like all idealists, like all men who have the power
+of throwing this world into the melting-pot and bringing it out new
+again partly unrecognizable (which, of course, is the regular
+historical, almost conventional, thing for an idealist to do with a
+world), bewildered the Nobel Prize Committee. They could not be sure but
+that Mr. Upward's next book would be thought in the wrong, and make
+their having given him forty thousand dollars to write it ridiculous.
+
+ * * * * *
+
+What would have happened if the Trustees had given the prize to Mr.
+Upward?
+
+First, practically no one would have known who he was, and twenty-five
+nations would have been reading his book in a week, to see why the prize
+was given to him. The book would have been given the most widespread,
+highly stimulated, forty-thousand-dollar-power attention that any book
+in any age has had.
+
+Only now and then would a man go over and take down his old Kiplings
+from the shelf and read them, because he had heard that Mr. Kipling had
+forty thousand dollars more than he had had before.
+
+Secondly, Mr. Upward's new book would have the stimulus of his knowing
+while he was writing it that every word would be read by everybody. All
+the draught on the fire of his genius of the whole listening world would
+result in a work that even Mr. Upward himself perhaps would hardly
+believe he had written. As events turned out, and Mr. Upward did not get
+the prize there might be many reasons to believe that his next book
+might be out of focus, might be a mere petulant, scolding book, his
+exultation spent or dwindled, because his last tremendous wager--that
+the world wanted the truth--was lost.
+
+Scolding in a book means, as a rule, either juvenility or it means
+relapse into conscious degeneration of the soul--the focussing and
+fusing power in a man. I have sometimes wondered if even Christ, if He
+had not died in His thirty-third year, made His great dare for the world
+on the cross early, would not have stopped believing so magnificently in
+other people at about forty or forty-five or so, and would not have
+spent the rest of His days in railing at them, and in being very bitter
+and helpless and eloquent about Rome and Jerusalem. I have caught myself
+once or twice being glad Abraham Lincoln died suddenly just when he did,
+his great faith and love all warm in him, and his great oath for the
+world--that it was good--still fresh upon his lips!
+
+Writing a book like Allen Upward's for a planet with a vision of a
+thousand years singing splendidly through it, and then just reading it
+all alone afterward when he has written it, and going over the score all
+alone by himself, would seem to be a good deal of a strain. To be
+contradicted out loud and gloriously by a world might be inspiring, but
+to be contradicted by a solid phalanx of silent nations, trooping up
+behind one another, unanimous, impervious, is enough to make any
+radiant, long-accumulated genius pause in full career, question himself,
+question his vision as a chimera, as some faintly lighted Northern
+Lights upon the world, that would never mean anything, that was an
+illusion, that would just flicker in the great dark once more and go
+out.
+
+I do not say that this is true, or that it would be true of Allen
+Upward.
+
+But I have read his book. I should think it might be true.
+
+What Alfred Nobel had in mind, his whole idea in his Will, it seems to
+some of us, was to put in his forty thousand dollars at the working end
+of some man's mind, at the end of the man's mind where the forty
+thousand dollars would itself be creative, where the forty thousand
+dollars would get into the man, and work out through the man and through
+his genius into the world. It does not seem to me that he wanted to put
+his forty thousand dollars at the idle, old remembering end of a man's
+mind; that he meant it should be used as a mere reward for idealism. I
+doubt if it even so much as occurred to Alfred Nobel, who was an
+idealist himself, that idealism, after a man had managed to have some in
+this world, would be rewarded, or could possibly be paid for, by any
+one. He knew, if ever a man knew, that idealism was its own reward, and
+that it was priceless, and that any attempt to reward it with money, to
+pay a man for it after he had had it, and after it was all over, would
+make forty thousand dollars look shabby, or at least pathetic and
+ridiculous. What he wanted to do was to build his forty thousand dollars
+over into a Man. He wanted to feel that this money that he had made out
+of dynamite, out of destruction, would be wrought, through this man,
+into exultation, into life. He had proposed that this forty thousand
+dollars should become poetry in this man's book, that it should become
+light and heat, a power-house of thought, of great events. What Alfred
+Nobel had in mind, I think, with his little forty thousand dollars, was
+that it should be given a chance to become an intimate part of some
+man's genius; that it should become perhaps at last a Great Book--that
+great foundry of men's souls, where the moulds of History are patterned
+out, and where the hopes of nations and the prayers of women and
+children and of great men are, and where the ideals of men--those huge
+drive-wheels of the world--are cast in a strange light and silence.
+
+I wondered if they could have thought of this when they voted on Allen
+Upward's book that day three years ago--those twenty grave, quiet
+gentlemen in frockcoats in Stockholm!
+
+ * * * * *
+
+I have picked out Mr. Upward's book because it is the most difficult,
+the most hazardous, and the least fortunate one I know, to make my point
+with; and because a great many people will get the reaction of
+disagreeing with me, and feeling about it probably, the way the Nobel
+Prizes Trustees did. I have wanted to take a book which has the traits
+in it for which men of genius are persecuted or crucified or
+ignored--our more modern timid or anonymous form of the cross. If Mr.
+Upward had been given the Prize by the Nobel Prize Trustees, it will
+have to be admitted a howl would have gone up round the world that would
+not have quieted down yet; and it is this howl that Mr. Nobel intended
+his Prize for, and that he thought a man would need about forty thousand
+dollars to meet.
+
+I might have taken any one of several other books, and they would have
+illustrated my point snugly and more conveniently; but just that right
+touch of craziness that Nobel had in mind, and that goes with great
+experiment of spirit--the chill, Nietzsche-like wildness, that bravado
+before God and man and before Time, that swinging one's self out on
+Eternity, which make Upward a typical man of genius, would have been
+lacking. K---- (whose criticisms of books are the most creative ones I
+know) said of Upward's book that he felt very happy and strangely
+emancipated when he read it, but that it was an uncanny experience, as
+if he had been made of thin air, had become a kind of aerated being, a
+psychic effect that genius often has; and K---- admitted to me
+confidentially that he felt that possibly he and Upward were being a
+little crazy and happy together by themselves, breaking out into
+infinite space so, and he took the book over to W----, and left it on
+his desk slinkingly and half-ashamed and without saying anything about
+it. He said he was enormously relieved next time he saw W----, felt as
+if he had just been pulled out of Bedlam to find that there was at least
+one other man in the world apparently in his right mind, who valued the
+book as he did.
+
+This is the precise feeling, it seems to me, that the Nobel Prize was
+intended to champion and to stand by and temporarily defend in a new
+author--the feeling he gives us of being in the presence of unseen
+forces, of incalculableness. It was this way Allen Upward has of taking
+his reader apart or up into a high place (like the Devil), and dizzying
+him, taking away his breath with Truth, that Nobel had in mind. He
+wanted to spend eight thousand pounds a year on providing for the world
+one more book which would give the ordinary man the personal feeling of
+being with a genius, cold, lonely, cosmic genius, the sense of a chill
+wind of All Space Outside blowing through--a book which is a sort of
+God's Wilderness, in which ordinary men with their ordinary plain senses
+round them move about dazed a little and as trees walking--a great,
+gaunt, naked book.
+
+Alfred Nobel was the inventor of an explosive, a rearranger of things
+assumed and things unbedded, and it was this same expansive,
+half-terrible, half-sublime power in other men and other men's books he
+wanted to endow--the power to free and mobilize the elements in a world,
+make it budge over a little toward a new one. He wanted to spend forty
+thousand dollars a year on the man in literature who had the pent-up
+power in him to crash the world's mind open once more every year like a
+Seed, and send groping up out of it once more its hidden thought.
+
+I may not be right in anticipating the eventual opinion of Allen
+Upward's book; but even if I am wrong, it will have helped perhaps to
+call attention to the essential failure of the Nobel Prize Trustees to
+side with the darers and experimenters in literature, to take a serious
+part in those great creative, centrifugal movements in the souls of men
+in which new worlds and the sense of new worlds are swept in upon us.
+For the Sciences, which are more matter of fact and tangible, the Nobel
+Prize is functioning more or less as Mr. Nobel intended, but certainly
+in Literature it will have to be classed as one more of our humdrum
+regular millionaire arrangements for patting successful people
+expensively on the back. It acts twenty years too late, falls into line
+with our usual worldly ornamental D.D., LL.D. habit, and has become, so
+far as Literature is concerned, a mere colossal, kindly, doddering Old
+Age Pension from a few gentlemen in Stockholm. It adds itself as one
+more futile effort of men of wealth--or world owners to be creative and
+lively with money, very much on the premises with money, after they are
+dead.
+
+
+
+
+CHAPTER IV
+
+PAPER BOOKS, MARBLE PILLARS, AND WOODEN BOYS
+
+
+I have sometimes wished that Mr. Carnegie would post the following sign
+up on his Libraries, on the outside where people are passing, and on the
+inside in the room where people sit and think:
+
+ A MILLION DOLLARS REWARD.
+
+ WANTED, A GREAT LIVING AMERICAN AUTHOR FOR MY LIBRARIES IN THE
+ UNITED STATES. AT PRESENT OUR GREAT AUTHOR IN AMERICA APPEARS
+ TO HAVE BEEN LOST OR MISLAID; ANY ONE FINDING HIM, OR ANY ONE
+ THAT MIGHT DO FOR HIM TEMPORARILY, PLEASE COMMUNICATE WITH ME.
+
+ ANDREW CARNEGIE.
+
+Mr. Carnegie's Libraries must be a source of constant regret to the
+author of "Triumphant Democracy." They are generally made up of books
+written in the Old World. It would be interesting to know what are the
+real reasons great Libraries are not being written for Mr. Carnegie in
+America, and what there is that Mr. Carnegie or other people can do
+about it. They are certainly going to be written in America some time,
+and certainly, unless the best and greatest part of the Carnegie Library
+of the future is to be the American part of it, the best our Carnegie
+Libraries will do for America will be to remind us of what we are not.
+Unless we can make the American part of Mr. Carnegie's Libraries loom in
+the world as big as Mr. Carnegie's chimneys, America--which is the last
+newest experiment station of the world--is a failure.
+
+It has occurred to me to try to express, for what it may be worth, a
+point of view toward Triumphant Democracy Mr. Carnegie may have
+inadvertently overlooked.
+
+If Mr. Carnegie would establish in every town where he has put a
+Library, by endowment or otherwise, a Commission, or what might be
+called perhaps a Searching Party, in that community, made up of men of
+inventive and creative temperament, who instinctively know this
+temperament in others--men in all specialities, in all walks of life,
+who are doing things better than any one wants to pay them to do
+them--and if Mr. Carnegie would set these men to work, in one way and
+another, looking up boys who are like them, boys about the town, who are
+doing things better than any one wants to pay them to do them--he would
+soon get a monopoly of the idealism of the world; he would collect in
+thirty-five years, or in one generation, an array of living great men,
+of national figures, men who would be monuments to Andrew Carnegie, as
+compared with which his present libraries, big, thoughtless,
+innumerable, humdrum, sogging down into the past, would be as nothing.
+Mr. Carnegie has given forty libraries to New York; and I venture to say
+that there is at this very moment, running round the streets of the
+great city, one single boy, who has it in him to conceive, to imagine,
+and hammer together a new world; and if Mr. Carnegie would invest his
+fortune, not in buildings or in books, but in buying brains enough to
+find that boy, and if the whole city of New York were to devote itself
+for one hour every day for years to searching about and finding that
+boy, to seeing just which he is, to going over all the other boys five
+hours a day to pick him out, it would be--well, all I can say is, all
+those forty libraries of Mr. Carnegie's, those great proud buildings,
+would do well if they did not do one thing for six years but find that
+boy!
+
+There is a boy at this very moment with strings and marbles and a nation
+in his pocket, a system of railroads--a boy with a national cure for
+tuberculosis, with sun-engines for everybody--there is a boy with
+cathedrals in him too, no doubt or some boy like young Pinchot, with
+mountainsful of forests in his heart.
+
+This is what Mr. Carnegie himself would like to do, but with his big,
+stiff, clumsy libraries trailing their huge, senseless brick-and-mortar
+bodies, their white pillars and things, about the country, unmanned,
+inert, eyeless, all those great gates and forts of knowledge, Coliseums
+of paper, and with the mechanical people behind the counters, the
+policemen of the books, all standing about protecting them--with all
+this formidable array, how can such a boy be hunted out or drawn in, or
+how would he dare go tramping in through the great gates and hunting
+about for himself? He could only be hunted out by people all wrought
+through with human experience, men and women who would give the world to
+find him, who are on the daily lookout for such a boy--by some special
+kind of eager librarian, or by disguised teachers, anonymous poets, or
+by diviners, by expert geniuses in boys. If Mr. Carnegie could go about
+and look up and buy up wherever he went these men who have this
+boy-genius in them, deliver them from empty, helpless, mere
+getting-a-living lives; and if he could set these men, and set them
+about thickly, among the books in his libraries--those huge anatomies
+and bones of knowledge he has established everywhere, all his great
+literary steel-works--men would soon begin to be discovered, to be
+created, to be built in libraries ... but as it is now....
+
+Gentle Reader, have you ever stood in front of one of them, looked up at
+the windows, thought of all those great tiers, those moulds and blocks
+of learning on the shelves; and have you never watched the weary people
+that dribble in from the streets and wander coldly about, or sit down
+listless in them--in those mighty, silent empires of the past? have you
+never thought that somewhere all about them, somewhere in this same
+library, there must be some white, silent, sunny country of the future,
+full of children and of singing, full of something very different from
+these iron walls of wisdom? And have you never thought what it would
+mean if Mr. Carnegie would spend his money on search parties for people
+among the books, or what it would mean if the entire library, if all the
+books in it, became, as it were, wired throughout with live, splendid,
+delighted men and women, to make connections, to establish the current
+between the people and the books, to discover the people one by one and
+follow them to their homes, and follow them in their lives, and take out
+the latent geniuses, and the listless engineers and poets, and the
+Kossuths, Caesars, the Florence Nightingales...?
+
+It is only by employing forces that can be made extremely small,
+invisible, personal, penetrating, and spiritual, that this sort of work
+can be done. It must be delicate and wonderful workmanship, like the
+magnet, like the mighty thistledown in the wind, like electricity, like
+love, like hope--sheer, happy, warm human vision going about and casting
+itself, casting all its still and tiny might, its boundless seed, upon
+the earth: but it would pay.
+
+The same people too, specialists in detecting and developing inventors,
+could be supplied also to all other possible callings. They would
+constitute a universal profession, penetrating all the others. They
+would go hunting among foremen and in machine shops for the misplaced
+geniuses, tried by wrong standards, underpaid for having other gifts.
+They would keep a lookout through all the schools and colleges, looking
+over the shoulders of scolding teachers and absent professors. They
+would go about studying the playgrounds and mastering the streets.
+
+We do not a little for the Submerged Tenth and the sons of the poor, and
+we have schools or missions for the sons of the rich, but one of the
+things we need next to-day is that something should be done for the
+sons of the great neglected respectable classes. Far more important than
+one more library--say in Denver, for instance would be a Denver Bureau
+of Investigation, to be appointed, of high-priced, spirited men, of
+expert humanists, to study difficulties, and devise methods and missions
+for putting all society in Denver through filters or placers, and
+finding out the rich human ore, finding out where everybody really
+belonged, and what all the clever misplaced people were really for. Of
+course it would take money to do all this, and flocks of free people who
+are doing the work they love. But it is not book-racks, nor paper, nor
+ink, nor stone steps, nor white pillars--it is free men and free women
+America and England are asking of their Andrew Carnegies to-day.
+
+Mr. Carnegie has not touched this human problem in his libraries. If
+Society were fitted up all through with electric connections, men with a
+genius for discovering continents in people, Columbuses, boy-geniuses;
+and if there were established everywhere a current between every boy and
+the great world, this would be something on which Mr. Carnegie could
+make a great beginning with the little mite of his fortune. If we were
+to have even one city fitted up in this way, it would be hard to say how
+much it would mean--one city with enough people in it who were free to
+do beautiful things, free to be curious about the others, free to follow
+clues of greatness, free to go up the streams of Society to the still,
+faint little springs and beginnings of things. It would soon be a
+memorable city. A world would watch it, and other cities would grope
+toward it. Instead of this we have these big, hollow, unmanned libraries
+of Mr. Carnegie's everywhere, with no people practically to go with
+them, no great hive of happy living men and women in and out all day
+cross-fertilizing boys and books.
+
+There seems to be something unfinished and stolid and brutal about a
+Carnegie Library now. The spirit of the garden and the sea, of the
+spring and the light, and of the child, is not in it. They have come to
+seem to some of us mere huge Pittsburgs of brains--all these impervious,
+unwieldy, rolling-mills of knowledge. I should think it would be a
+terrible prospect to grow old with, just to sit and see them flocking
+across the country from your window, all these huge smoke-stacks of
+books in their weary, sordid cities; and the boys who might be great
+men, the small Lincolns with nations in their pockets, the little Bells
+with worlds in their ears, the Pinchots with their forests, the McAdoos
+and Roosevelts, the young Carnegies and Marconis in the streets!
+
+
+
+
+CHAPTER V
+
+THE HUMDRUM FACTORY AND THE TUMPTY-TUM THEATRE
+
+
+Mr. Israel Zangwill in presiding at the meeting of the Sociological
+Society the other night remarked, in referring to inspired millionaires,
+that as a rule in the minds of most people nowadays a millionaire seemed
+to be a kind of broken-off person, or possibly two persons. There always
+seemed to have to be a violent change in a millionaire somewhere along
+the middle of his life. The change seemed to be associated in some way,
+Mr. Zangwill thought with his money. He reminded one of the
+patent-medicine advertisements, "Before and After Taking."
+
+I have been trying to think why it is that the average millionaire
+reminds people--as Mr. Zangwill says he does--of a patent-medicine
+advertisement, "Before and After Taking."
+
+I have thought, since Mr. Zangwill made this remark, of getting together
+a small collection of pictures of millionaires--two pictures of each,
+one before and the other after taking--and having them mounted in the
+most approved patent-medicine style, and taking them down to Far End and
+asking Mr. Zangwill to look them over with me and see if he thought--he,
+Israel Zangwill, the novelist, the play-wright, the psychologist--really
+thought, that millionaires "Before and After" were as different as they
+looked.
+
+I imagine he would say--and practically without looking at the
+pictures--that of course to him or to me perhaps, or to any especially
+interested student of human nature, millionaires are not really
+different at all "Before and After Taking"; that they merely had a
+slightly different outer look. They would merely look different, Mr.
+Zangwill would say, to the common run or majority of people--the people
+one meets in the streets.
+
+But would they?
+
+One of the most hopeful things that I have been thinking of lately is
+that the people--the ordinary people one meets in the streets--are
+beginning quite generally to see through their millionaires, and to see
+that their money almost never really cures them. Most very rich men,
+indeed, are having their times now, of even seeing through themselves;
+and it brings me up abruptly with a shock to think that the ordinary
+people who pass in the streets would be deceived by these simple little
+pictures Before and After. They have been deceived until lately, but are
+they being deceived now? I would like to see the matter tested, and I
+have thought it would be a good idea to take my small collection of
+pictures of millionaires--two pictures of each, one Before and the other
+After Taking--to a millionaire--of course some really reformed or cured
+one--and ask him to pay the necessary expenses in the columns of the
+_Times_, and of the _Westminster Gazette_, and the _Daily Chronicle_,
+and other representative London journals (all on the same morning), of
+having the pictures published. We could then take what might be called a
+social, human, economic inventory of London: ask people to send in their
+honest opinions, on looking at the pictures, as to whether Money, Before
+and After Taking, does or does not produce these remarkable cures in
+millionaires. I very much doubt if Mr. Zangwill would be found to be
+right in his estimate of our common people to-day.
+
+I venture to believe that it is precisely because our common people are
+seeing that millionaires are not changed Before and After Taking that
+the majority of time millionaires we have to-day have come to be looked
+upon as one of the charges--one of the great spiritual charges and
+burdens modern Society has to carry.
+
+Society has always had to do what it could for the poor, but in our
+modern civilization, in a new and big sense, we have to see now what
+there is, if possibly anything, that can be done for the rich.
+
+We have come to have them now almost everywhere about us--these great
+spiritual orphans, with their pathetic, blind, useless fortunes piled up
+around them; and Society has to support them, to keep them up morally,
+keep them doing as little damage as possible, and has to allow day by
+day besides for the strain and structural weakness they bring upon the
+girders of the world--the faith of men in men, and the credit of God,
+which alone can hold a world together.
+
+It is not denied that the average millionaire, when he has made his
+money, does different-looking things, and gathers different-looking
+objects about him, and is seen in different-looking places. And it is
+not denied that he changes in more important particulars than things. He
+quite often changes people, the people he is seen with but he never or
+almost never changes himself. He is not one man when he is putting money
+into his pocket and another when he is taking it out.
+
+We keep hoping at first with each new mere millionaire that when he gets
+all the money he has wanted it will change him; but we find it almost
+never does.
+
+Merely reversing the motion with a pocket does not make a man a new and
+beautiful creature, and one soon sees that the typical millionaire is
+governed by the same bargain principles, is bullied and domineered over
+by the same personal limitations, the same old something-for-nothing
+habits. If he had the habit, while getting money out of people, of
+getting the better of them, he still insists on getting the better of
+people when he gives it to them or to their causes. He takes it out of
+their souls. There never has been a millionaire who runs his business
+on the old humdrum principle of merely making all the money he can who
+does not run his very philanthropies afterward on the same general
+principle of oppressing everybody, of outwitting everybody--and of doing
+people good in a way that makes them wish they were dead. Philanthropy
+as a philosophy, and even as an institution, is getting to be nearly
+futile to-day, for the reason that millionaires--valid, authentic cases
+of millionaires who are really cured--who are changed either in their
+motives or their methods with regard to what they do with money, except
+in rare cases, do not exist.
+
+The New Theatre in New York, which was started as a kind of Polar
+Expedition to discover and rescue Dramatic Art in America, failed
+because two hundred and forty millionaires tried to help it. If enough
+millionaires could have been staved off from that enterprise, or if it
+could have been taken in hand either by fewer or more select
+millionaires cooeperating with the public and with artists of all
+classes, New Theatre of New York would not have been obliged, as it has
+been since, to start all over again on a new basis. The blunders in
+creative public work that men who get rich in the wrong way are always
+sure to make had to be made first. They nearly always have to be made
+first. There is hardly a single enterprise of higher social value in
+which the world is interested to-day which is not being gravely
+threatened in efficient service by letting in too many millionaires, and
+by paying too much attention to what they think. If our people were
+generally alive to the terrific sameness and monotony of a millionaire's
+life "before and after," and if millionaires were looked over
+discriminatingly before being allowed to take part in great public
+enterprises like the cinema, for instance, the newspapers, the
+hospitals, the theatres, there is hardly any limit to the new things
+that public enterprises would begin to make happen in the world, and the
+new men that would begin to function in them.
+
+Of course, if what a great vision for the people--_i.e._, a public
+enterprise is for, is to make money, it would be different. The mere
+millionaire might understand, and his understanding might help. But if
+an institution is founded (like a great theatre) to be a superb and
+noble masterpiece of understanding and changing human nature; if it is
+founded to be a creative and dominating influence, to build up the
+ideals and fire the enthusiasm of a city, to lay the foundations of the
+daily thoughts and the daily motives of a great people, the mere
+millionaire finds, if he tries to manage it, that he is getting in
+beyond his depth. A man who has made his money by exploiting and taking
+advantage of the public can only be expected, in conducting a Theatre,
+to be an authority on how to exploit a public and take advantage of it
+still more, and how to make it go to the play that merely looks like the
+play that it wants.
+
+Millionaires as a class, unless they are men who have made their money
+in the artist's or the inventor's spirit, really ought to be expected by
+this time, except in the size of their cheques, to be modest and
+thoughtful, to stand back a little and watch other people. The
+millionaires themselves, if they thought about it, would be the first to
+advise us not to pay too much attention to them. They are used to large
+things, and they know that the only way to do, in conducting great
+enterprises, is to select and use men (whether millionaires or not) for
+the particular efficiencies they have developed. If we are conducting
+what is called a charity, we will not expect that a millionaire can do
+good things unless he is a good man. He spoils them by picking out the
+wrong people. And we will not expect him to do artistic things unless he
+has lived his life and done his business in the spirit and the
+temperament of the artist. He will not know which the artists are or
+what the artists are like inside; and he will not like them and they
+will not like him, nor will they be interested in him or interested in
+working with him. Everything that artists or men of creative temperament
+try to do with the common run of millionaires--all these huge, blind,
+imponderable megatheriums, stamping along through life, ordering people
+about--ends in the same way--in irksomeness, bewildered vision, fear,
+compromise, and failure, as seen from the inside. Seen on the outside or
+before the public, of course, the Institution will have the same old,
+bland, familiar air of looking successful and of looking intelligent,
+and yet of being uninteresting, and of not changing the world by a
+hair's breadth.
+
+The only millionaires who should be allowed to have a controlling
+interest in public enterprises are millionaires who do not need to be
+different before and after making their money. Everybody is coming to
+see this, sooner or later. It is already getting very hard to raise
+money for any public enterprise in which mere millionaires or
+bewildered, unhappy rich men are known to have a controlling interest.
+The most efficient and far-sighted men do not expect anything very
+decided or of marked character from such enterprises, and will no longer
+lend to them either their brains or their money. Mere millionaires will
+soon have to conduct their public enterprises quite by themselves, and
+they will then soon fall of their own weight. The moment men are put in
+control of public enterprises by the size of their brains instead of the
+size of their cheques, the whole complexion of what are known as our
+public enterprises will change, and churches, theatres, hospitals,
+settlements, art galleries, and all other great public causes, instead
+of boring everybody and teasing everybody, will be attracting everybody
+and attracting everybody's money. They will be full of character,
+courage, and vision. Our present great, vague, helpless, plaintive
+public enterprises--one third art, one third millionaire, one third
+deficit--drag along financially because they are listless compromises,
+because they have no souls or vision, and are not interesting--not even
+interesting to themselves.
+
+Men with creative or imaginative quality, and courage, and insight into
+ordinary human nature, and far-sightedness of what can be expected of
+people, do not get on with the ordinary millionaire. It cannot be denied
+that millionaires and artists get together in time; but the particular
+point that seems to be interesting to consider is how the millionaires
+and artists can be got together before the artists are dead, and before
+the millionaires stop growing and stop being creative and understanding
+creative men.
+
+It might be well to consider the present situation in the concrete--the
+theatre, for instance--and see how the situation lies, and where one
+would have to begin, and how one would have to go to work to change it.
+
+The present failure of the theatre to encourage what is best in modern
+art is due to the fact that the public is unimaginative and inartistic.
+
+If a public is unimaginative and inartistic, the only way the best
+things that are offered can succeed with them is by having these best
+things held before them long and steadily enough for them slowly to
+compare them with other things, and see that they are better than the
+other things, and that they are what they want.
+
+Unimaginative and inartistic people do not know what they want. If
+things are tried long enough with them they do. When they have been
+tried long enough with them they support them themselves.
+
+The only way fine things can be tried long enough is with sufficient
+capital.
+
+The only way sufficient capital for fine things can be obtained is by
+having millionaires who appreciate fine things, and believe in them, and
+believe the public in time will believe in them.
+
+The only way in which a millionaire can recognize and believe in the
+fine things and in the best artists is by being, in spirit and
+temperament at least, an artist himself.
+
+The only way in which a millionaire can be an artist is to work every
+day in the spirit in which the artist works.
+
+This means the artist in business.
+
+(1) The artist in business is the man who makes things people already
+want enough to make money, and who makes things he is going to make
+people want enough to make new values and to be of some use.
+
+(2) The artist in business is the employer who makes new things and men
+together. He lets the men who make new things with him become new men;
+and when the things are made, they go forth in their turn and make new
+men and make new publics. New publics have had to be made for
+everything: for the first umbrellas, for the first telephones, the first
+typewriters. New publics have had to be made for Wagner, for Sunlight
+Soap, for Bernard Shaw; and it is the men who make new publics--be it
+for big or little things--who are artists. They are in spirit, prophets,
+kings, and world-builders.
+
+(3) Incidentally, the artist in business--the employer who creates new
+values and is creative himself--will like creative men in his factory,
+and will treat them so that they will put their creativeness into his
+business; he not only will be an artist himself, but he will have,
+comparatively speaking, a factory full of artists working with him. And
+when the factories pour out the men at night, and the smoke and the
+murmur cease, and the windows are dark, they will go to creative and
+live men's plays.
+
+So it has come to pass that the modern business man of the artist sort
+holds the arts of modern times in the hollow of his hand. He is a
+past-master of creating new publics.
+
+(4) The artist in business is the man who educates and draws out, at
+every point where his business touches them, every day, all day, the men
+with whom he works. He educates and develops the men who make the
+things. He educates and develops the men who buy them. Even the people
+who wish they had bought them, are educated or secreted, by the artist
+in business. He is a maker of new publics, a world-builder, whichever
+way he turns. A business man who merely makes for people what they want,
+and who does not get the prestige with men of making for them things
+that they did not know they wanted, is a failure and falls behind in his
+business. All the big men in business work in future tenses. They are
+prophets, historians, and they are Now-men, men who work by seeing the
+truth all round the present moment, the present persons, and the present
+market, and before it and behind it. Millionaires who are making their
+money in this spirit will understand and believe in plays that are
+written in this spirit, and the people who work for such employers will
+like to go to such plays, and the theatre managers, instead of being the
+bullies and tyrants of the world of art, will be held in the power of
+the men who see things and who make things--men who in vast sweeps
+called audiences, night after night, make new men upon the earth.
+
+
+
+
+PART TWO
+
+IRON MACHINES
+
+
+
+
+CHAPTER I
+
+STEEPLES AND CHIMNEYS
+
+
+I went to the Durbar the other night in cinema colour and saw the King
+and Queen through India. I had found my way, with hundreds of others,
+into the gallery of the Scala Theatre, and out of that big, still rim of
+watchful darkness where I sat I saw--there must have been thousands of
+them--crowds of camels running.
+
+And crowds of elephants went swinging past.
+
+I watched them like a boy, like a boy standing on the edge of a thousand
+years and looking off at a world.
+
+It was stately and strange, and like far music to sit quite still and
+watch civilizations swinging past.
+
+Then suddenly it became near and human--the spirit of playgrounds and of
+shouting and boyish laughter ran through it. And we watched the
+elephants, naked and untrimmed, lolling down to the lake and lying down
+to be scrubbed in it with comfortable low snorting and slow rolling in
+the water, and the men standing by all the while like little play-nurses
+and tending them, their big bungling babies, at the bath. A few minutes
+later we watched the same elephants, hundreds of them, their mighty
+toilets made, pacing slowly past, swinging their gorgeous trappings in
+our eyes, rolling their huge hoodahs at us, and all the time still those
+little funny dots of men beside them, moving them silently, moving them
+invisibly as by a spirit, as by a kind of awful wireless--those great
+engines of the flesh! I shall never forget it or live without it, that
+slow pantomime of those mighty, silent Eastern nations, their religions,
+their philosophies, their wills, their souls, moving their elephants
+past--the long panorama of it, of their little awful human wills, all
+those little black, helpless-looking slits of Human Will astride those
+mighty necks!
+
+I have the same feeling when I see Count Zeppelin with his airship, or
+Grahame-White at Hendon, riding his vast cosmic pigeon up the sky; and
+it is the same feeling I have with the locomotives--those unconscious,
+forbidding, coldly obedient terrible fellows! Have I not lain awake and
+listened to them storming through the night, heard them out there ahead
+working our wills on the blackness, on the thick night, on the stars, on
+Space, and on Time while we slept?
+
+My main feeling at the Durbar while I watched those splendid beasts--the
+crowds of camels, the crowds of elephants--all being driven along by the
+little, faint, dreamy, sleepy-looking people was, "Why don't their
+elephants turn around on them and chase them?"
+
+I kept thinking at first that they would, almost any minute.
+
+Our elephants chase us--most of us. Who has not seen locomotives coming
+quietly out of their roundhouses in New York and begin chasing people,
+chasing whole towns, tearing along with them, making everybody hurry
+whether or no, speeding up and ordering around by the clock great
+cities, everybody alike, the rich and the poor, the just and the unjust,
+for hundreds of miles around? In the same way I have seen, hundreds of
+times, motor cars turning around on their owners and chasing
+them--chasing them fairly out of their lives. And hundreds of thousands
+of little wood-and-rubber Things with nickel bells whirring, may be seen
+ordering around people--who pay them for it--in any city of our modern
+world.
+
+Now and then one comes on a man who keeps a telephone, who is a
+gentleman with it, and who keeps it in its place, but not often.
+
+There are certain questions to be asked and to be settled in any
+civilization that would be called great.
+
+First: Do the elephants chase the men in it? Second: And if--as in our
+Western civilization--the men have made their own elephants, why should
+they be chased by them?
+
+There are some of us who have wondered a little at the comparative
+inferiority of organ music. We have come to the conclusion that perhaps
+organ music is inferior because it has been largely composed by
+organists, by men who sit at organ machines many hours a day, and who
+have let their organ machines with all their stops and pedals, and with
+all their stop-and-pedal-mindedness, select out of their minds the tones
+that organs can do best--the music that machines like.
+
+Wagner has come to be recognized as a great and original composer for a
+machine age because he would not let his imagination be cowed by the
+mere technical limitations, the narrow-mindedness of brass horns, wooden
+flutes, and catgut; he made up his mind that he would not sing violins.
+He made violins sing him.
+
+Perhaps this is the whole secret of art in a machine civilization.
+
+Perhaps a machine civilization is capable of a greater art than has ever
+been dreamed in the world before, the moment it stops being chased by
+its elephants. The question of letting the crowd be beautiful in our
+world of machines and crowds to-day turns on our producing
+Machine-Trainers.
+
+Men possessed by watches in their vest pockets cannot be inspired, men
+possessed by churches or religion-machines cannot be prophets, men
+possessed by school-machines cannot be educators.
+
+The reason that we find the poet, or at least the minor poet,
+discouraged in a machine age probably is, that there is nothing a minor
+poet can do in it. Why should nightingales, poppies, and dells expect,
+in a main trial of strength, to compete with machines? And why should
+human beings running for their souls in a race with locomotives expect
+to keep very long from losing their souls?
+
+The reason that most people are discouraged about machinery to-day is
+that this is what they think a machine civilization is. They whine at
+the machines. They blame the locomotive.
+
+A better way for a man to do would be to stop blaming the locomotive,
+and stop running along out of breath beside it, and climb up into the
+cab.
+
+This is the whole issue of art in our modern civilization--climbing up
+into the cab.
+
+First come the Machine-Trainers, or poets who can tame engines. Then the
+other poets.
+
+In the meantime, the less we hear about nightingales and poppies and
+dells and love and above, the better.
+
+Poetry must make a few iron-handed, gentle-hearted, mighty men next. It
+is because we demand and expect the beautiful that we say that poetry
+must make men next.
+
+The elephants have been running around in the garden long enough.
+
+
+
+
+CHAPTER II
+
+BELLS AND WHEELS
+
+
+We are living in a day of the great rebellion of the machines. Out of a
+thousand thousand roundhouses and factories, vast cities and nations of
+machines on the land and on the sea have risen before the soul of man
+and said, "We have served you; now, you serve us."
+
+A million million vulgar, swaggering Goliaths, one sees them everywhere;
+they wave their arms at us around the world, they puff their white
+breath at us, they spit smoke in our eyes, line up in a row before the
+great cities, before the mighty-hearted nations, and say it again and
+again, all in chorus, _"We have served you, now, you serve us!"_
+
+It has come to sound to some of us as a kind of chant around our lives.
+
+But why should we serve them?
+
+I have seen crowds of minor poets running, their little boxes of perfume
+and poetry, their cologne water, their smelling-salts, in their hands.
+
+And, of course, if the world were all minor poets the situation would be
+serious.
+
+And I have seen flocks of faint-hearted temples, of big, sulky,
+beautiful, absent-minded colleges, looking afraid. Every now and then
+perhaps one sees a professor run out, throw a book at the machines, and
+run back again. Oxford still looks at science, at matter itself,
+tremulously, with that same old, still, dreamy air of dignity, of
+gentlemanly disappointment.
+
+And if the world were all Oxford the situation would be serious.
+
+When Oxford with its hundred spires, its little beautiful boy choirs of
+professors, draws me one side from the Great Western Railway Station,
+and intones in those still, solemn, lonely spaces the great truth in my
+ears, that machines and ideals cannot go together, that the only way to
+deal with ideals is to keep them away from machines, my only reply is
+that ideals that are so tired that they are merely devoted to defending
+themselves, ideals that will not and cannot go forth and be the breath
+of the machines, ideals that cannot and will not master the machines,
+that will not ride the machines as the wind, overrun matter, and conquer
+the earth, are not ideals for gentlemen.
+
+At least they are not ideals that can keep up the standard of the Oxford
+gentleman.
+
+A gentleman is a man who is engaged in expressing his best and noblest
+self in every fibre of his mind and every fibre of his body. He makes
+the very force of gravity pulling on his clothes express him, and the
+movements of his feet and his hands. He gathers up his rooms into his
+will and all the appointments of his life and crowds into them the full
+meaning of his soul. He makes all these things say him.
+
+The main attribute of a man who is not a gentleman is that he does not
+do these things, that he cannot inform his body with his spirit.
+
+I go back to the Great Western Railway, ugly as it still is. I go alone,
+and sadly if I must, and for a little time--without the deep bells and
+without the stained-glass windows, without all that dear, familiar
+beauty I have loved in the old and quiet quadrangles--I take my stand
+beside the Great Western Railway! I claim the Great Western Railway for
+the spirit of man and for the will of God!
+
+With its vast shuttle of steam and shining engines, its little,
+whispering telegraph office, the Great Western Railway is a part of my
+body. I lay my will on the heart of London with it, or I sleep in the
+old house in Lynmouth with it. I am the Great Western Railway, and the
+Great Western Railway is ME. And from the heart of the roar of London
+to the slow, sleepy surge of the sea in my window at Lynmouth it is
+mine! Though it be iron and wood, switches, whistles, and white steam,
+it is my body, and I inform it with my spirit, or I die. With the will
+of God I endow it, with the glory of the world, with the desires of my
+heart, and with the prayers of the hurrying men and women.
+
+I declare that that same glory I have known before, and that I will
+always know, and will never give up, in the old quiet quadrangles of
+Oxford and in the deep bells and in the still waters, as in some
+strange, new, and mighty Child, is in the Great Western Railway too.
+
+When I am in the train it sings. Strangely and hoarsely It sings! I lie
+down to rest. It whistles on ahead my ideals down the slope of the
+world. It roars softly, while I sleep, my religion in my ears.
+
+
+
+
+CHAPTER III
+
+DEW AND ENGINES
+
+
+When I was small, and wanted suddenly to play tag or duck-on-the-rock I
+had a little square half-mile of boys near by to play with.
+
+My daughter plays tag or plays dolls, any minute she likes, with a whole
+city. She is not surprised at the telephone; she takes it for granted
+like sunshine and milk. It is a part of the gray matter in her brain--a
+whole city, six or seven square miles of it. A little mouthpiece on a
+desk, a number, and two hundred little girls are hers in a minute, to
+play dolls with. She thinks in miles when she plays, where I thought in
+door-yards. The whole city is a part of the daily, hourly furniture of
+her mind. The little gray molecules in the structure of her brain are
+different from those in mine.
+
+I have seen that Man moves over with each new generation into a bigger
+body, more awful, more reverent and free than he has had before.
+
+A few minutes ago, here where I am writing, an engine all in bright,
+soft, lit-up green with little lines of yellow on it and flashing silver
+feet, like a vision, swept past--through my still glass window, through
+the quiet green fields--like a great, swift, gleaming whisper of London.
+And now, all in six seconds, this great quiet air about me is waked to
+vast vibrations of the mighty city. Out over the red pines, the lonely
+gorse fields, I have seen passing the spirit of the Strand. I have seen
+the great flocking bridges and the roar about St. Paul's in communion
+with the treetops and with the hedgerows and with the little brooks, all
+in six seconds, when an engine, with its vision like a cloud of glory
+swept past.
+
+And yet there are people in Oxford who tell me that an engine when it is
+in the very act of expressing such stupendous and boundless thoughts, of
+making such mighty and beautiful things happen, is not beautiful, that
+it has nothing to do with art. They can but watch the machines, the
+earth black with them, going about everywhere mowing down great nations
+and rolling under the souls of men.
+
+I cannot see it so. I see a thousand thousand engines carrying dew and
+green fields to the stones of London. I see the desires of the earth
+hastening. The ships and the wireless telegraph beckon the wills of
+cities on the seas and on the sky. With the machines I have taken a
+whole planet to me for my feet and for my hands. I gesture with the
+earth. I hand up oceans to my God.
+
+
+
+
+CHAPTER IV
+
+DEAD AS A DOOR NAIL!
+
+
+There are people who say that machines cannot be beautiful, and cannot
+make for beauty, because machines are dead.
+
+I would agree with them if I thought that machines were dead.
+
+I have watched in spirit, hundreds of years, the machines grow out of
+Man like nails, like vast antennae--a kind of enormous, more unconscious
+sub-body. They are apparently of less lively and less sensitive tissue
+than tongues or eyes or flesh; and like all bones they do not renew, of
+course, as often or as rapidly as flesh. But the difference between live
+and dead machines is quite as grave and quite as important as the
+difference between live and dead men. The generally accepted idea a live
+thing is, that it is a thing that keeps dying and being born again every
+minute; it is seen to be alive by its responsiveness to the spirit, to
+the intelligence that created it and that keeps re-creating it. I have
+known thousands of factories; and every factory I have known that is
+really strong or efficient has scales like a snake, and casts off its
+old self. All the people in it, and all the iron and wood in it, month
+by month are being renewed and shedding themselves. Any live factory can
+always be seen moulting year after year. A live spirit goes all through
+the machinery, a kind of nervous tissue of invention, of thought.
+
+We already speak of live and dead iron, of live and dead engines or
+half-dead and half-sick engines, and we have learned that there is such
+a thing as tired steel. What people do to steel makes a difference to
+it. Steel is sensitive to people. My human spirit grows my arm and moves
+it and guides it and expresses itself in it, keeps re-creating it and
+destroying it; and daily my soul keeps rubbing out and writing in new
+lines upon my face; and in the same way my typewriter, in a slow, more
+stolid fashion, responds to my spirit too. Two men changing typewriters
+or motor-cars are, though more subtly, like two men changing boots.
+Sewing machines, pianos, and fiddles grow intimate with the people who
+use them, and they come to express those particular people and the ways
+in which they are different from others. A Titian-haired typewriter girl
+makes her machine move differently every day from a blue-eyed one.
+Typewriters never like to have their people take the liberty of lending
+them. Steel bars and wooden levers all have little mannerisms, little
+expressions, small souls of their own, habits of people that they have
+lived with, which have grasped the little wood and iron levers of their
+wills and made them what they are.
+
+It is somewhere in the region of this fact that we are going to discover
+the great determining secret of modern life, of the mastery of man over
+his machines. Man, at the present moment, with all his new machines
+about him, is engaged in becoming as self-controlled, as
+self-expressive, with his new machines, with his wireless telegraph arms
+and his railway legs, as he is with his flesh and blood ones. The force
+in man that is doing this is the spiritual genius in him that created
+the machine, the genius of imperious and implacable self-expression, of
+glorious self-assertion in matter, the genius for being human, for being
+spiritual, and for overflowing everything we touch and everything we use
+with our own wills and with the ideals and desires of our souls. The
+Dutchman has expressed himself in Dutch architecture and in Dutch art;
+the American has expressed himself in the motor-car; the Englishman has
+expressed himself, has carved his will and his poetry upon the hills,
+and made his landscape a masterpiece by a great nation. He has made his
+walls and winding roads, his rivers, his very treetops express his deep,
+silent joy in the earth. So the great, fresh young nations to-day, with
+a kind of new, stern gladness, implacableness, and hope, have appointed
+to their souls expression through machinery. Our Engines and our radium
+shall cry to God! Our wheels sing in the sun!
+
+Machinery is our new art-form. A man expresses himself first in his
+hands and feet, then in his clothes, and then in his rooms or in his
+house, and then on the ground about him; the very hills grow like him,
+and the ground in the fields becomes his countenance; and now, last and
+furthest of all, requiring the liveliest and noblest grasp of his soul,
+the finest circulation of will of all, he begins expressing himself in
+his vast machines, in his three-thousand-mile railways, in his vast,
+cold-looking looms and dull steel hammers. With telescopes for Mars-eyes
+for his spirit, he walks up the skies; he expresses his soul in deep and
+dark mines, and in mighty foundries melting and re-moulding the world.
+He is making these things intimate, sensitive, and colossal expressions
+of his soul. They have become the subconscious body, the abysmal,
+semi-infinite body of the man, sacred as the body of the man is sacred,
+and as full of light or of darkness.
+
+So I have seen the machines go swinging through the world. Like
+archangels, like demons, they mount up our desires on the mountains. We
+do as we will with them. We build Winchester Cathedral all over again,
+on water. We dive down with our steel wheels and nose for
+knowledge--like a great Fish--along the bottom of the sea. We beat up
+our wills through the air. We fling up, with our religion, with our
+faith, our bodies on the clouds. We fly reverently and strangely, our
+hearts all still and happy, in the face of God!
+
+
+
+
+CHAPTER V
+
+AN OXFORD MAN AND AN INCH OF IRON
+
+
+The whole process of machine-invention is itself the most colossal,
+spiritual achievement of history. The bare idea we have had of
+unravelling all creation, and of doing it up again to express our own
+souls--the idea of subduing matter, of making our ideals get their way
+with matter, with radium, ether, antiseptics, is itself a religion, a
+poetry, a ritual, a cry to heaven. The supreme, spiritual adventure of
+the world has become this task that man has set himself, of breaking
+down and casting away forever the idea that there is such a thing as
+matter belonging to matter--matter that keeps on in a dead, stupid way,
+just being matter. The idea that matter is not all alive with our souls,
+with our desires and prayers, with hope, terror, worship, with the
+little terrible wills of men and the spirit of God, is already
+irreligious to us. Is not every cubic inch of iron (the coldest-blooded
+scientist admits it) like a kind of little temple, its million million
+little atoms in it going round and round and round dancing before the
+Lord?
+
+And why should an Oxford man be afraid of a cubic inch of iron, or
+afraid of becoming like it?
+
+I daily thank God that I have been allowed to belong to this generation.
+I have looked at last a little cubic inch of iron out of countenance. I
+can sit and watch it, the little cubic inch of iron, in its still
+coldness, in all its little funny play-deadness, and laugh! I know that
+to a telescope or a god, or to me, to us, the little cubic inch of iron
+is all alive inside, that it is whirling with will, that it is sensitive
+in a rather dead-looking but lively cosmic way, sensitive like another
+kind of more slowly quivering flesh, sensitive to moons and to stars
+and to heat and cold, to time and space and to human souls. It is
+singing every minute low and strange, night and day, in its little grim
+blackness, of the glory of Things. I am filled with the same feeling,
+the same sense of kindred, of triumphant companionship, when I go out
+among them and watch the majestic family of the machines, of the
+engines, those mighty Innocents, those new awful sons of God, going
+abroad through all the world, looking back at us when we have made them,
+unblinking and without sin!
+
+Like rain and sunshine, like chemicals, and like all the other innocent,
+godlike things, and like waves of water and waves of air, rainbows,
+starlight, they say what we make them say. They are alive with the life
+that is in us.
+
+The first element of power in a man, in getting control of his life in
+our modern era, is to have spirit enough to know what matter is like.
+
+The Machine-Trainer is the man who sees what the machines are like. He
+is the man who conceives of iron-and-wood machines, in his daily habit
+of thought, as alive. He has discovered ways in which he can produce an
+impression upon iron and wood with his desires, and with his will. He
+goes about making iron-and-wood machines do live things.
+
+It is never the machines that are dead.
+
+It is only mechanical-minded men that are dead.
+
+
+
+
+CHAPTER VI
+
+THE MACHINES' MACHINES
+
+
+The fate of civilization is not going to be determined by people who are
+morbidly like machines on the one hand, or by people who are morbidly
+unmechanical, on the other.
+
+People in a machine civilization who try to live without being automatic
+and mechanical-minded part of the time and in some things, people who
+try to make everything they do artistic and self-expressive and
+hand-made, who attend to all their own thoughts and finish off all their
+actions by hand themselves, soon wish they were dead.
+
+People who do everything they do mechanically, or by machinery, are dead
+already.
+
+It is bad enough for those of us who are trying to live our lives
+ourselves--real, true, hand-made individual lives--to have to fight all
+these machines about us trying daily to roar and roll us down into
+humdrum and nothingness, without having to fight besides all these dear
+people we have about us too, who have turned machines, even one's own
+flesh and blood. Does not one see them--see them everywhere--one's own
+flesh and blood, going about like stone-crushers, road-rollers, lifts,
+lawn-mowers?
+
+Between the morbidly mechanical people and the morbidly unmechanical
+people, modern civilization hangs in the balance.
+
+There must be some way of being just mechanical enough, and at the right
+time and right place, and of being just unmechanical enough at the right
+time and right place. And there must be some way in which men can be
+mechanical and unmechanical at will.
+
+The fate of civilization turns on men who recognize the nature of
+machinery, who make machines serve them, who add the machines to their
+souls, like telephones and wireless telegraph, or to their bodies, like
+radium and railroads, and who know when and when not and how and how not
+to use them who are so used to using machines quietly and powerfully,
+that they do not let the machines outwit them and unman them.
+
+Who are these men?
+
+How do they do it?
+
+They are the Machine-Trainers. The men who understand people-machines,
+who understand iron machines, and who understand how to make
+people-machines and iron machines run softly together.
+
+
+
+
+CHAPTER VII
+
+THE MEN'S MACHINES
+
+
+There was a time once in the old simple individual days when drygoods
+stores could be human. They expressed, in a quiet, easy way, the souls
+of the people who owned them.
+
+When machinery was invented and when organization was invented--machines
+of people--drygoods stores became vast selling machines.
+
+We then faced the problem of making a drygoods store with twenty-five
+hundred clerks in it as human as a drygoods store with fifteen.
+
+This problem has been essentially and in principle solved. At least we
+know it is about to be solved. We are ready to admit--most of us--that
+it is practicable for a department store to be human. Everything the man
+at the top does expresses his human nature and his personality to his
+clerks. His clerks become twenty-five hundred more of him in miniature.
+What is more, the very stuff in which the clerks in department stores
+work--the thing that passes through their hands, is human, and
+everything about it is human, or can be made human; and all the while
+vast currents of human beings, huge Mississippis of human feeling, flow
+past the clerks--thousands and thousands of souls a day, and pour over
+their souls, making them and keeping them human. The stream clears
+itself.
+
+But what can we say about human beings in a mine, about the
+practicability of keeping human twenty-five hundred men in a hole in the
+ground? And how can a mine-owner reach down to the men in the hole, make
+himself felt as a human being on the bottom floor of the hole in the
+ground?
+
+In a department store the employer expresses himself to his clerks
+through every one of the other twenty-five hundred; they mingle and stir
+their souls and hopes and fears together, and he expresses himself to
+all of them through them all.
+
+But in a mine, two men work all alone down in the dark hole in the
+ground. Thousands of other men, all in dark holes, are near by, with
+nothing but the dull sound of picks to come between. In thousands of
+other holes men work, each with his helper, all alone. The utmost the
+helper can do is to grow like the man he works with, or like his own
+pick, or like the coal he chips out, or like the black hole. The utmost
+the man who mines coal can do, in the way of being human, is with his
+helper.
+
+In a factory, for the most part, the only way, during working hours, an
+employer can express himself and his humanness to his workman is through
+the steel machine he works with--through its being a new, good, fair
+machine or a poor one. He can only smile and frown at him with steel, be
+good to him in wheels and levers, or now and then perhaps through a
+foreman pacing down the aisles.
+
+The question the modern business man in a factory has to face is very
+largely this: "I have acres of machines all roaring my will at my men. I
+have leather belts, printed rules, white steam, pistons, roar, air,
+water and fire and silence to express myself to my workmen in. I have
+long monotonous swings and sweeps of cold steel, buckets of melted iron,
+strips of wood, bells, whistles, clocks--to express myself, to express
+my human spirit to my men. Is there, or is there not, any possible way
+in which my factory with its machines can be made as human and as
+expressive of the human as a department store?"
+
+This is the question that our machine civilization has set itself to
+answer.
+
+All the men with good honest working imaginations, the geniuses and the
+freemen of the world, are setting themselves the task of answering it.
+
+Some say, "Machines are on the necks of the men. We will take the
+machines away."
+
+Others say, "We will make our men as good as our machines. We will make
+our inventions in men catch up with our inventions in machines."
+
+We naturally turn to the employer first as having the first chance. What
+is there an employer can do to draw out the latent force in the men,
+evoke the divine, incalculable passion sleeping beneath in the
+machine-walled minds, the padlocked wills, the dull unmined desires of
+men? How can he touch and wake the solar plexus of labour?
+
+If any employer desires to get into the inner substance of the most
+common type of workman, be an artist with him, express himself with him
+and change the nature of that substance, give it a different colour or
+light or movement so that he will work three times as fast, ten times as
+cheerfully and healthfully, and with his whole body and soul, spirit,
+and how is he going to do it?
+
+Most employers wish they could do this. If they could persuade their men
+to believe in them, to begin to be willing to work with them instead of
+against them, they would do it.
+
+What form of language is there, whether of words or of actions, that an
+employer can use to make the men who work nine hours a day for him and
+to whom he has to express himself across acres of machines, believe in
+him and understand him?
+
+The modern employer finds himself set sternly face to face, every day of
+his life, with this question. All civilization seems crowding up day by
+day, seems standing outside his office door as he goes in and as he goes
+out, and asking him--now with despair, now with a kind of grim,
+implacable hope, "Do you believe, or do you not believe, a factory can
+be made as human as a department store?"
+
+This question is going to be answered first by men who know what iron
+machines really are, and what they are really for, and how they
+work--who know what people-machines really are, and what they are really
+for, and how they work. They will base all that they do upon certain
+resemblances and certain differences between people and machines.
+
+They will work the machines of iron according to the laws of iron.
+
+They will work the machines of men according to the laws of human
+nature.
+
+There are certain facts in human nature, feelings, enthusiasms and
+general principles concerning the natural working relation between men
+and machines, that it may be well to consider in the next chapter as a
+basis for a possible solution.
+
+What are our machines after all? How are the machines like us? And on
+what theory of their relation to us can machines and men expect in a
+world like this to run softly together? These are the questions men are
+going to answer next. In the meantime, I venture to believe that no man
+who is morose to-day about the machines, or who is afraid of machines in
+our civilization--because they are machines--is likely to be able to do
+much to save the men in it.
+
+
+
+
+CHAPTER VIII
+
+THE BASEMENT OF THE WORLD
+
+
+Every man has, according to the scientists, a place in the small of his
+back which might be called roughly, perhaps, the soul of his body. All
+the little streets of the senses or avenues of knowledge, the spiritual
+conduits through which he lives in this world, meet in this little
+mighty brain in the small of a man's back.
+
+About nine hundred millions of his grandfathers apparently make their
+headquarters in this little place in the small of his back.
+
+It is in this one little modest unnoticed place that he is supposed to
+keep his race-consciousness, his subconscious memory of a whole human
+race, and it is here that the desires and the delights and labours of
+thousands of years of other people are turned off and turned on in him.
+It is the brain that has been given to every man for the heavy everyday
+hard work of living. The other brain, the one with which he does his
+thinking and which is kept in an honoured place up in the cupola of his
+being, is a comparatively light-working organ, merely his own private
+personal brain--a conscious, small, and supposably controllable affair.
+He holds on to his own particular identity with it. The great lower
+brain in the small of his back is merely lent to him, as it were, out of
+eternity--while he goes by.
+
+It is like a great engine which he has been allowed the use of as long
+as he can keep it connected up properly with his cerebral arrangements.
+
+This appears to be mainly what the cerebral brain is for, this keeping
+the man connected up. It acts as a kind of stopcock for one's infinity,
+for screwing on or screwing off one's vast race-consciousness, one's
+all-humanityness, all those unsounded deeps or reservoirs of human
+energy, of hope and memory, of love, of passionate thought, of earthly
+and heavenly desire that are lent to each of us as we slip softly by for
+seventy years, by a whole human race.
+
+A human being is a kind of factory. The engine and the works and all the
+various machines are kept in the basement, and he sends down orders to
+them from time to time, and they do the work which has been conceived up
+in the headquarters. He expects the works down below to keep on doing
+these things without his taking any particular notice of them, while he
+occupies his mind, as the competent head of a factory should, with the
+things that are new and different and special and that his mind alone
+can do--the things which, at least in their present initial formative or
+creative stage, no machines as yet have been developed to do, and that
+can only be worked out by the man up in the headquarters himself
+personally, by the handiwork of his own thought.
+
+The more a human being develops, the more delicate, sensitive, strong,
+and efficient, the more spirit-informed once for all the machines in the
+basement are. As he grows, the various subconscious arrangements for
+discriminating, assimilating and classifying material, for pumping up
+power, light, and heat to headquarters, all of which can be turned on at
+will, grow more masterful every year. They are found all slaving away
+for him dimly down in the dark while he sleeps. They hand him up in his
+very dreams new and strange powers to live and know with.
+
+The men who have been the most developed of all, in this regard,
+civilization has always selected and set apart from the others. It calls
+these men, in their generation, men of genius.
+
+Ordinary men do not try to compete with men of genius.
+
+The reason that people set the genius apart and do not try to compete
+with him is that he has more and better machinery than they have. It is
+always the first thing one notices about a man of genius--the incredible
+number of things that he manages to get done for him, apparently the
+things that he never takes any time off, like the rest of us, to do
+himself. The subconscious, automatic, mechanical equipment of his
+senses, the extraordinary intelligence and refinement of his body, the
+way his senses keep his spirit informed automatically and convey outer
+knowledge to him, the power he has in return of informing this outer
+knowledge with his spirit, with his will, with his choices, once for all,
+so that he is always able afterward to rely on his senses to work out
+things beautifully for him quite by themselves, and to hand up to him,
+when he wants them, rare, deep, unconscious knowledge--all the things he
+wants to use for what his soul is doing at the moment--it is these that
+make the man of genius what he is. He has a larger and better factory
+than others, and has developed a huge subconscious service in mind and
+body. Having all these things done for him, he is naturally more free
+than others and has more vision and more originality, his spirit is
+swung free to build new worlds--to take walks with God, until at last we
+come to look upon him, upon the man of genius, a little superstitiously.
+We look up every little while from doing the things ourselves that he
+gets done for him by his subconscious machinery, and we wonder at him,
+we wonder at the strange, the mighty feats he does, at his
+thousand-leagued boots, at his apparent everywhereness. His songs and
+joys, sometimes, to us, his very sorrows, look miraculous.
+
+And yet it is all merely because he has a factory, a great automatic
+equipment, a thousand employee-sense perceptions, down in the basement
+of his being, doing things for him that the rest of us do, or think we
+are obliged to do ourselves, and give up all of our time to. He is not
+held back as we are, and moves freely. So he dives under the sea
+familiarly, or takes peeps at the farther side of the stars, or he flies
+in the air, or he builds unspeakable railroads or thinks out ships or
+sea-cities, or he builds books, or he builds little new
+still-undreamed-of worlds out of chemistry, or he unravels history out
+of rocks, or plants new cities and mighty states without seeming to try,
+or perhaps he proceeds quietly to be interested in men, in all these
+funny little dots of men about him; and out of the earth and sky, out of
+the same old earth and sky everybody else had had, he makes new kinds
+and new sizes of men with a thought like some mighty, serene child
+playing with dolls!
+
+It is generally supposed that the man of genius rules history and
+dictates the ideals, the activities of the next generation, writes out
+the specifications for the joys and sorrows of a world, and lays the
+ground-plans of nations because he has an inspired mind. It is really
+because he has an inspired body, a body that has received its orders
+once for all, from his spirit. We would never wonder that everything a
+genius does has that vivid and strange reality it has, if we realized
+what his body is doing for him, how he has a body which is at work
+automatically drinking up the earth into everything he thinks, drinking
+up practicability, art and technique for him into everything he sees and
+everything he hopes and desires. And every year he keeps on adding a new
+body, keeps on handing down to his basement new sets, every day, of
+finer and yet finer things to do automatically. The great spiritual
+genius becomes great by economizing his consciousness in one direction
+and letting it fare forth in another. He converts his old inspirations
+into his new machines. He converts heat into power, and power into
+light, and comes to live at last as almost any man of genius can really
+be seen living--in a kind of transfigured or lighted-up body. The poet
+transmutes his subconscious or machine body into words; and the artist,
+into colour or sound or into carved stone. The engineer transmutes his
+subconscious body into long buildings, into aisles of windows, into
+stories of thoughtful machines. Every great spiritual and imaginative
+genius is seen, sooner or later, to be the transmuted genius of some
+man's body. The things in Leonardo da Vinci that his unconscious,
+high-spirited, automatic senses gathered together for him, piled up in
+his mind for him, and handed over to him for the use of his soul, would
+have made a genius out of anybody. It is not as if he had had to work
+out every day all the old details of being a genius, himself.
+
+The miracles he seems to work are all made possible to him because of
+his thousand man-power, deep subconscious body, his tremendous factory
+of sensuous machinery. It is as if he had practically a thousand men all
+working for him, for dear life, down in his basement, and the things
+that he can get these men to attend to for him give him a start with
+which none of the rest of us could ever hope to compete. We call him
+inspired because he is more mechanical than we are, and because his real
+spiritual life begins where our lives leave off.
+
+So the poets who have filled the world with glory and beauty have been
+free to do it because they have had more perfect, more healthful and
+improved subconscious senses handing up wonder to them than the rest of
+us have.
+
+And so the engineers, living, as they always live, with that fierce,
+silent, implacable curiosity of theirs, woven through their bodies and
+through their senses and through their souls, have tagged the Creator's
+footsteps under the earth, and along the sky, every now and then
+throwing up new little worlds to Him like His worlds, saying, "Look, O
+God, look at THIS!"--the engineers whose poetry is too deep to look
+poetic have all done what they have done because the unconscious and
+automatic gifts of their senses, of the powers of their observation,
+have swung their souls free, given them long still reaches of thought
+and vast new orbits of desire, like gods.
+
+All the great men of the world have always had machinery.
+
+Now, everybody is having it. The power to get little things,
+innumerable, omnipresent, for-ever-and-ever things, tiny just-so things,
+done for us automatically so that we can go on to our inspirations is no
+longer to-day the special prerogative of men of genius. It is for all
+of us. Machinery is the stored-up spirit, the old saved-up inspiration
+of the world turned on for every man. And as the greatness of a man
+turns on his command over machinery, on his power to free his soul by
+making his body work for him, the greatness of a civilization turns upon
+its getting machines to do its work. The more of our living we can learn
+to do to-day, automatically, the more inspired and creative and godlike
+and unmechanical our civilization becomes.
+
+Machinery is the subconscious mind of the world.
+
+
+
+
+CHAPTER IX
+
+THE GROUND FLOOR FOLKS
+
+
+I would not have, if I could afford it, a thing in my house that is not
+hand-made. I have come to believe that machinery is going to make it
+possible for everybody to have hand-made things in their homes, things
+that have been made by people who love to make them, and by people who,
+thinks to the machines, are soon bound to have time to make them. Some
+will have gifts for hand-made furniture, others for hand-made ideas.
+Perhaps people will even have time for sitting down to enjoy hand-made
+ideas, to enjoy hand-made books--and enjoy reading books by hand. We may
+have time for following an author in a book in the slow, old, deep,
+loving, happy, hand-made fashion we used to know--when we have enough
+machines.
+
+It looks as if it might be something like this.
+
+Every man is going to spend his mornings in the basement of society,
+taking orders and being a servant and executing automatically, like a
+machine if need be, the will of the world, making what the world wants
+in the way it wants it, expressing society and subordinating himself. In
+the afternoon he shall come up out of the basement, and take his stand
+on the ground floor of the world, stop being a part of the machinery,
+and be a man, express himself and give orders to himself and do some
+work he loves to do in the way he loves to do it, express his soul in
+his labour, and be an artist. He will not select his work in the
+morning, or select his employer, or say how the work shall be done. He
+will himself be selected, like a young tree or like an iron nail,
+because he is the best made and best fitted thing at hand to be used in
+a certain place and in a certain way.
+
+When the man has been selected for his latent capacities, his employer
+sets to work on him scientifically and according to the laws of physics,
+hygiene, conservation of energy, the laws of philosophy, human nature,
+heredity, psychology, and even metaphysics, teaches the man how to hold
+his hands, how to lift, how to sit down, how to rest, and how to
+breathe, so that three times as much work can be got out of him as he
+could get out of himself. A mind of the highest rank and, if necessary,
+thirty minds of the highest rank, shall be at his disposal, shall be
+lent him to show him how his work can be done. The accumulated science
+and genius, the imagination and experience, of hundreds of years, of all
+climates, of all countries, of all temperaments shall be heaped up by
+his employers, gathered about the man's mind, wrought through his limbs,
+and help him to do his work.
+
+All labour down in the basement of society shall be skilled labour. The
+brains of men of genius and of experts shall be pumped into labour from
+above until every man in the basement shall earn as much money in three
+hours a day as he formerly had earned in nine.
+
+Between the time a man saves by having machinery and the time he saves
+by having the brains of great men and geniuses to work with, it will be
+possible for men to do enough work for other people down in the basement
+of the world in a few hours to shut the whole basement up, if we want
+to, by three o'clock. Every man who is fit for it shall spend the rest
+of his time in planning his work himself and in expressing himself, and
+in creating hand-made and beautiful, inspired and wilful things like an
+artist, or like a slowed-down genius, or at least like a man or like a
+human being.
+
+Every man owes it to society to spend part of his time in expressing his
+own soul. The world needs him. Society cannot afford to let him merely
+give to it his feet and his hands. It wants the joy in him, the
+creative desire in him, the slow, stupid, hopeful initiative, in him to
+help run the world. Society wants to use the man's soul too--the man's
+will. It is going to demand the soul in a man, the essence or good-will
+in him, if only to protect itself, and to keep the man from being
+dangerous. Men who have lost or suppressed their souls, and who go about
+cursing at the world every day they live in it, are not a safe, social
+investment.
+
+But while every man is going to see that he owes it to society to use a
+part of his time in it in expressing himself, his own desires, in his
+own way, he is going to see also that he owes it to society to spend
+part of his time in expressing others and in expressing the desires and
+the needs of others. The two processes could be best effected at first
+probably by alternating, by keeping the man in equilibrium, balancing
+the mechanical and the spiritual in his life. Eventually and ideally, he
+will manage to have time in a higher state of society to put them
+together, to express in the same act at the same time, and not
+alternating or reciprocally, himself and others. And he will succeed in
+doing what the great and free artist does already. He will make his
+individual self-expression so great and so generous that it is also the
+expression of the universal self. Every man will be treated according to
+his own nature. Doubtless some men have not brains enough in a week to
+supply them for one hour a day of self-directed work. It would take them
+five hours a day to think how to do one hour's worth of work. Men who
+prefer, as many will, not to think, and who like the basement better,
+can substitute in the basement for their sons, and buy if they like, the
+freedom of sons who prefer thinking, who would like to work harder than
+their fathers would care to work, up on the ground floor of the world.
+But as time goes on, it is to be hoped that every man will climb up
+slowly, and will belong less and less of his time to the staff that
+borrows brains, and more and more of his time to the staff that hands
+brains down, and that directs the machinery of the world. The time of
+alternation in dealing with different callings will probably be adjusted
+differently, and might be made weeks instead of days, but the principle
+would be the same. The forces that are going to help, apparently, in
+this evolution will be the labour exchange--the centre for the
+mobilization of labour, the produce exchange, the inventor's spirit in
+the labour unions and employers' associations, and the gradual
+organization by inventors of the common vision of all men, and setting
+it at work on the supreme task of modern life--the task of drawing out,
+evoking each particular man in the world, and in behalf of all, freeing
+him for his own particular place.
+
+
+
+
+CHAPTER X
+
+THE MACHINE-TRAINERS
+
+
+The fundamental failure of humanity so far is in self-assertion.
+
+The essential distinctive trait of modern civilization is machinery.
+
+Machinery logically and irrevocably involves the cooeperative action of
+individuals.
+
+If we make levers and iron wheels work by putting them together
+according to their nature, we can only make vast masses of men work by
+putting them together according to their nature.
+
+So far we have been trying to make vast masses of men work together in
+precisely the same way we make levers and iron wheels work together. We
+have thought we could make diabolically, foolishly, insanely inflexible
+men-machines which violate at every point the natural qualities and
+instincts of the materials of which they are made.
+
+We have failed to assert ourselves against our iron machines. We have
+let our iron machines assert themselves against us. We have let our iron
+machines be models for us. We have overlooked the difference in the
+nature of the materials in machines of iron and machines of men.
+
+A man is a self-reproducing machine, and an iron machine is one that has
+to be reproduced by somebody else.
+
+In a man-machine arrangements must be made so that each man can be
+allowed to be the father of his own children and the author of his own
+acts.
+
+In society or the man-machine, if it is to work, men are individuals.
+Society is organically, irrevocably dependent upon each man, and upon
+what each man chooses according to his own nature to do himself.
+
+The result is, the first principle of success in constructing and
+running a social machine is to ask and to get an answer out of each man
+who is, as we look him over and take him up, and propose to put him into
+it, "What are you like?" "What are you especially for?" "What do you
+want?" "How can you get it?"
+
+Our success in getting him properly into our machine turns upon a loyal,
+patient, imperious attention on our part to what there is inside him,
+inside the particular individual man, and how we can get him to let us
+know what is inside, get him to decide voluntarily to let us have it,
+and let us work it into the common end.
+
+In this amazing, impromptu, new, and hurried machine civilization which
+we have been piling up around us for a hundred years we have made
+machines out of everything, and our one consummate and glaring failure
+in the machines we have made is the machine we have made out of
+ourselves.
+
+Mineral machines are made by putting comparatively dead, or at least
+dead-looking, matter together; vegetable machines or gardens, are made
+by studying little unconscious seeds that we can persuade to come up and
+to reproduce themselves. Man-machines are produced by putting up
+possible lives before particular individual men, and letting them find
+out (and finding out for ourselves, too), day by day, into which life
+they will grow up.
+
+Everything in a social machine, if it is a machine that really works, is
+based on the profound and special study of individuals: upon drawing out
+the aptitudes and motives, choices and genius in each man; the passion,
+if he has any; the creative desire, the self-expressing,
+self-reproducing, inner manhood; the happy strength there is in him.
+
+Trades unions overlook this, and treat all men alike and all employers
+alike. Employers have very largely overlooked it.
+
+It is the industrial, social, and religious secret of our modern machine
+civilization. We need not be discouraged about machines, because the
+secret of the machine civilization has as yet barely been noticed.
+
+The elephants are running around in the garden. But they have merely
+taken us by surprise. It is their first and their last chance. The men
+about us are seeing what to do. We are to get control of the elephants,
+first, by getting control of ourselves. We are beginning to organize our
+people-machines as if they were made of people; so that the people in
+them can keep on being people, and being better ones. And as our
+people-machines begin to become machines that really work, our iron
+machines will no longer be feared. They will reach over and help. As we
+look about us we shall see our iron machines at last, about all the
+world, all joining in, all hard at work for us, a million, million
+machines a day making the crowd beautiful.
+
+
+
+
+CHAPTER XI
+
+MACHINES, CROWDS, AND ARTISTS
+
+
+A crowd civilization produces, as a matter of course, crowd art and art
+for crowded conditions. This fact is at once the glory and the weakness
+of the kind of art a democracy is bound to have.
+
+The most natural evidence to turn to first, of the crowd in a crowd age,
+is such as can be found in its literature, especially in its
+masterpieces.
+
+The significance of shaking hands with a Senator of the United States is
+that it is a convenient and labour-saving way of shaking hands with two
+or three million people. The impressiveness of the Senator's Washington
+voice, the voice on the floor of the Senate, consists in the mystical
+undertone--the chorus in it--multitudes in smoking cities, men and
+women, rich and poor, who are speaking when this man speaks, and who are
+silent when he is silent, in the government of the United States.
+
+The typical fact that the Senator stands for in modern life has a
+corresponding typical fact in modern literature. The typical fact in
+modern literature is the epigram, the senatorial sentence, the sentence
+that immeasurably represents what it does not say. The difference
+between democracy in Washington and democracy in Athens may be said to
+be that in Washington we have an epigram government, a government in
+which ninety million people are crowded into two rooms to consider what
+to do, and in which ninety million people are made to sit in one chair
+to see that it is done. In Athens every man represented himself.
+
+It may be said to be a good working distinction between modern and
+classic art that in modern art words and colours and sounds stand for
+things, and in classic art they said them. In the art of the Greek,
+things were what they seemed, and they were all there. Hence simplicity.
+It is a quality of the art of to-day that things are not what they seem
+in it. If they were, we should not call it art at all. Everything stands
+not only for itself and for what it says, but for an immeasurable
+something that cannot be said. Every sound in music is the senator of a
+thousand sounds, thoughts, and associations, and in literature every
+word that is allowed to appear is the representative in three syllables
+of three pages of a dictionary. The whistle of the locomotive, and the
+ring of the telephone, and the still, swift rush of the elevator are
+making themselves felt in the ideal world. They are proclaiming to the
+ideal world that the real world is outstripping it. The twelve thousand
+horsepower steamer does not find itself accurately expressed in iambics
+on the leisurely fleet of Ulysses. It is seeking new expression. The
+command has gone forth over all the beauty and over all the art of the
+present world, crowded for time and crowded for space. "Telegraph!" To
+the nine Muses the order flies. One can hear it on every side.
+"Telegraph!" The result is symbolism, the Morse alphabet of art and
+"types," the epigrams of human nature, crowding us all into ten or
+twelve people. The epic is telescoped into the sonnet, and the sonnet is
+compressed into quatrains or Tabbs of poetry, and couplets are signed as
+masterpieces. The novel has come into being--several hundred pages of
+crowded people in crowded sentences, jostling each other to oblivion;
+and now the novel, jostled into oblivion by the next novel, is becoming
+the short story. Kipling's short stories sum the situation up. So far as
+skeleton or plot is concerned, they are built up out of a bit of nothing
+put with an infinity of Kipling; so far as meat is concerned, they are
+the Liebig Beef Extract of fiction. A single jar of Kipling contains a
+whole herd of old-time novels lowing on a hundred hills.
+
+The classic of any given world is a work of art that has passed through
+the same process in being a work of art that that world has passed
+through in being a world. Mr. Kipling represents a crowd age, because he
+is crowded with it; because, above all others, he is the man who
+produces art in the way the age he lives in is producing everything
+else.
+
+This is no mere circumstance of democracy. It is its manifest destiny
+that it shall produce art for crowded conditions, that it shall have
+crowd art. The kind of beauty that can be indefinitely multiplied is the
+kind of beauty in which, in the nature of things, we have made our most
+characteristic and most important progress. Our most considerable
+success in pictures could not be otherwise than in black and white.
+Black-and-white art is printing-press art; and art that can be produced
+in endless copies, that can be subscribed for by crowds, finds an
+extraordinary demand, and artists have applied themselves to supplying
+it. All the improvements, moving on through the use of wood and steel
+and copper, and the process of etching, to the photogravure, the
+lithograph, the moving picture, and the latest photograph in colour,
+whatever else may be said of them from the point of view of Titian or
+Michael Angelo, constitute a most amazing and triumphant advance from
+the point of view of making art a democracy, of making the rare and the
+beautiful minister day and night to crowds. The fact that the mechanical
+arts are so prominent in their relation to the fine arts may not seem to
+argue a high ideal amongst us; but as the mechanical arts are the body
+of beauty, and the fine arts are the soul of it, it is a necessary part
+of the ideal to keep body and soul together until we can do better.
+Mourning with Ruskin is not so much to the point as going to work with
+William Morris. If we have deeper feelings about wall-papers than we
+have about other things, it is going to the root of the matter to begin
+with wall-papers, to make machinery say something as beautiful as
+possible, inasmuch as it is bound to have, for a long time at least,
+about all the say there is. The photograph does not go about the world
+doing Murillos everywhere by pressing a button, but the camera habit is
+doing more in the way of steady daily hydraulic lifting of great masses
+of men to where they enjoy beauty in the world than Leonardo da Vinci
+would have dared to dream in his far-off day; and Leonardo's pictures,
+thanks to the same photograph, and everybody's pictures, films of paper,
+countless spirits of themselves, pass around the world to every home in
+Christendom. The printing press made literature a democracy, and
+machinery is making all the arts democracies. The symphony piano, an
+invention for making vast numbers of people who can play only a few very
+poor things play very poorly a great many good ones, is a consummate
+instance both of the limitation and the value of our contemporary
+tendency in the arts. The pipe organ, though on a much higher plane, is
+an equally characteristic contrivance making it possible for a man to be
+a complete orchestra and a conductor all by himself, playing on a crowd
+of instruments, to a crowd of people, with two hands and one pair of
+feet. It is a crowd invention. The orchestra--a most distinctively
+modern institution, a kind of republic of sound, the unseen spirit of
+the many in one--is the sublimest expression yet attained of the crowd
+music, which is, and must be, the supreme music of this modern day, the
+symphony. Richard Wagner comes to his triumph because his music is the
+voice of multitudes. The opera, a crowd of sounds accompanied by a crowd
+of sights, presented by one crowd of people on the stage to another
+crowd of people in the galleries, stands for the same tendency in art
+that the syndicate stands for in commerce. It is syndicate music; and in
+proportion as a musical composition in this present day is an
+aggregation of multitudinous moods, in proportion as it is suggestive,
+complex, paradoxical, the way a crowd is complex, suggestive, and
+paradoxical--provided it be wrought at the same time into some vast and
+splendid unity--just in this proportion is it modern music. It gives
+itself to the counterpoints of the spirit, the passion of variety in
+modern life. The legacy of all the ages, is it not descended upon
+us?--the spirit of a thousand nations? All our arts are thousand-nation
+arts, shadows and echoes of dead worlds playing upon our own. Italian
+music, out of its feudal kingdoms, comes to us as essentially solo
+music--melody; and the civilization of Greece, being a civilization of
+heroes, individuals, comes to us in its noble array with its solo arts,
+its striding heroes everywhere in front of all, and with nothing nearer
+to the people in it than the Greek Chorus, which, out of limbo, pale and
+featureless across all ages, sounds to us as the first far faint coming
+of the crowd to the arts of this groping world. Modern art, inheriting
+each of these and each of all things, is revealed to us as the struggle
+to express all things at once. Democracy is democracy for this very
+reason, and for no other: that all things may be expressed at once in
+it, and that all things may be given a chance to be expressed at once in
+it. Being a race of hero-worshippers, the Greeks said the best, perhaps,
+what could be said in sculpture; but the marbles and bronzes of a
+democracy, having average men for subjects, and being done by average
+men, are average marbles and bronzes. We express what we have. We are in
+a transition stage. It is not without its significance, however, that we
+have perfected the plaster cast--the establishment of democracy among
+statues, and mobs of Greek gods mingling with the people can be seen
+almost any day in every considerable city of the world. The same
+principle is working itself out in our architecture. It is idle to
+contend against the principle. The way out is the way through. However
+eagerly we gaze at Parthenons on their ruined hills, if thirty-one-story
+blocks are in our souls thirty-one-story blocks will be our
+masterpieces, whether we like it or not. They will be our masterpieces
+because they tell the truth about us; and while truth may not be
+beautiful, it is the thing that must be told first before beauty can
+begin. The beauty we are to have shall only be worked out from the truth
+we have. Living as we do in a new era, not to see that the
+thirty-one-story block is the expression of a new truth is to turn
+ourselves away from the one way that beauty can ever be found by men, in
+this era or in any other.
+
+What is it that the thirty-one-story block is trying to say about us?
+The thirty-one-story block is the masterpiece of mass, of immensity, of
+numbers; with its 2427 windows and its 779 offices, and its crowds of
+lives piled upon lives, it is expressing the one supreme and
+characteristic thing that is taking place in the era in which we live.
+The city is the main fact that modern civilization stands for, and
+crowding is the logical architectural form of the city idea. The
+thirty-one-story block is the statue of a crowd. It stands for a
+spiritual fact, and it will never be beautiful until that fact is
+beautiful. The only way to make the thirty-one-story block beautiful
+(the crowd expressed by the crowd) is to make the crowd beautiful. The
+most artistic, the only artistic, thing the world can do next is to make
+the crowd beautiful.
+
+The typical city blocks, with their garrets in the lower stories of the
+sky, were not possible in the ancient world, because steel had not been
+invented; and the invention of steel, which is not the least of our
+triumphs in the mechanical arts, is in many ways the most
+characteristic. Steel is republican for stone. Putting whole quarries
+into a single girder, it makes room for crowds; and what is more
+significant than this, inasmuch as the steel pillar is an invention that
+makes it possible to put floors up first, and build the walls around the
+floors, instead of putting the walls up first and supporting the floors
+upon the walls, as in the ancient world, it has come to pass that the
+modern world being the ancient world turned upside down, modern
+architecture is ancient architecture turned inside out, a symbol of many
+things. The ancient world was a wall of individuals, supporting floor
+after floor and stage after stage of society, from the lowest to the
+highest; and it is a typical fact in this modern democratic world that
+it grows from the inside, and that it supports itself from the inside.
+When the mass in the centre has been finished, an ornamental stone
+facing of great individuals will be built around it and supported by it,
+and the work will be considered done.
+
+The modern spirit has much to boast of in its mechanical arts, and in
+its fine arts almost nothing, because the mechanical arts are studying
+what men are needing to-day, and the fine arts are studying what the
+Greeks needed three thousand years ago. To be a real classic is, first,
+to be a contemporary of one's own time; second, to be a contemporary of
+one's own time so deeply and widely as to be a contemporary of all time.
+The true Greek is a man who is doing with his own age what the Greeks
+did with theirs, bringing all ages to bear upon it, and interpreting it.
+As long as the fine arts miss the fundamental principle of this present
+age--the crowd principle, and the mechanical arts do not, the mechanical
+arts are bound to have their way with us. And it were vastly better that
+they should. Sincere and straightforward mechanical arts are not only
+more beautiful than affected fine ones, but they are more to the point:
+they are the one sure sign we have of where we are going to be beautiful
+next. It is impossible to love the fine arts in the year 1913 without
+studying the mechanical ones; without finding one's self looking for
+artistic material in the things that people are using, and that they are
+obliged to use. The determining law of a thing of beauty being, in the
+nature of things, what it is for, the very essence of the classic
+attitude in a utilitarian age is to make the beautiful follow the useful
+and inspire the useful with its spirit. The fine art of the next
+thousand years shall be the transfiguring of the mechanical arts. The
+modern hotel, having been made necessary by great natural forces in
+modern life, and having been made possible by new mechanical arts, now
+puts itself forward as the next great opportunity of the fine arts. One
+of the characteristic achievements of the immediate future shall be the
+twentieth-century Parthenon--a Parthenon not of the great and of the few
+and of the gods, but of the great many, where, through mighty corridors,
+day and night, democracy wanders and sleeps and chatters and is sad and
+lives and dies, streets rumbling below. The hotel--the crowd
+fireside--being more than any other one thing, perhaps, the thing that
+this civilization is about, the token of what it loves and of how it
+lives, is bound to be a masterpiece sooner or later that shall express
+democracy. The hotel rotunda, the parlour for multitudes, is bound to be
+made beautiful in ways we do not guess. Why should we guess? Multitudes
+have never wanted parlours before. The idea of a parlour has been to get
+out of a multitude. All the inevitable problems that come of having a
+whole city of families live in one house have yet to be solved by the
+fine arts as well as by the mechanical ones. We have barely begun. The
+time is bound to come when the radiator, the crowd's fireplace-in-a-pipe,
+shall be made beautiful; and when the electric light shall be taught
+the secret of the candle; and when the especial problem of modern
+life--of how to make two rooms as good as twelve--shall be mastered
+aesthetically as well as mathematically; and when even the piano-folding,
+bed-bookcase-toilet-stand-writing-desk--a crowd invention for living
+in a crowd--shall either take beauty to itself or lead to beauty that
+serves the same end.
+
+While for the time being it seems to be true that the fine arts are
+looking to the past, the mechanical arts are producing conditions in the
+future that will bring the fine arts to terms, whether they want to be
+brought to terms or not. The mechanical arts hold the situation in their
+hands. It is decreed that people who cannot begin by making the things
+they use beautiful shall be allowed no beauty in other things. We may
+wish that Parthenons and cathedrals were within our souls; but what the
+cathedral said of an age that had the cathedral mood, that had a
+cathedral civilization and thrones and popes in it, we are bound to say
+in some stupendous fashion of our own--something which, when it is built
+at last, will be left worshipping upon the ground beneath the sky when
+we are dead, as a memorial that we too have lived. The great cathedrals,
+with the feet of the huddled and dreary poor upon their floors, and
+saints and heroes shining on their pillars, and priests behind the
+chancel with God to themselves, and the vast and vacant nave, symbol of
+the heaven glimmering above that few could reach--it is not to these
+that we shall look to get ourselves said to the nations that are now
+unborn; rather, though it be strange to say it, we shall look to
+something like the ocean steamship--cathedral of this huge unresting
+modern world--under the wide heaven, on the infinite seas, with spars
+for towers and the empty nave reversed filled with human beings'
+souls--the cathedral of crowds hurrying to crowds. There are hundreds of
+them throbbing and gleaming in the night--this very moment--lonely
+cities in the hollow of the stars, bringing together the nations of the
+earth.
+
+When the spirit of our modern way of living, the idea in it, the bare
+facts about our modern human nature have been noticed at last by our
+modern artists, masterpieces shall come to us out of every great and
+living activity in our lives. Art shall tell the things these lives are
+about. When this is once realized in America as it was in Greece, the
+fine arts shall cover the other arts as the waters cover the sea. The
+Brooklyn Bridge, swinging its web for immortal souls across sky and sea,
+comes nearer to being a work of art than almost anything we possess
+to-day, because it tells the truth, because it is the material form of a
+spiritual idea, because it is a sublime and beautiful expression of New
+York in the way that the Acropolis was a sublime and beautiful
+expression of Athens. The Acropolis was beautiful because it was the
+abode of heroes, of great individuals; and the Brooklyn Bridge, because
+it expresses the bringing together of millions of men. It is the
+architecture of crowds--this Brooklyn Bridge--with winds and sunsets and
+the dark and the tides of souls upon it; it is the type and symbol of
+the kind of thing that our modern genius is bound to make beautiful and
+immortal before it dies. The very word "bridge" is the symbol of the
+future of art and of everything else, the bringing together of things
+that are apart--democracy. The bridge, which makes land across the
+water, and the boat, which makes land on the water, and the cable, which
+makes land and water alike--these are the physical forms of the spirit
+of modern life, the democracy of matter. But the spirit has countless
+forms. They are all new and they are all waiting to be made beautiful.
+The dumb crowd waits in them. We have electricity--the life current of
+the republican idea--characteristically our foremost invention, because
+it takes all power that belongs to individual places and puts it on a
+wire and carries it to all places. We have the telephone, an invention
+which makes it possible for a man to live on a back street and be a
+next-door neighbour to boulevards; and we have the trolley, the modern
+reduction of the private carriage to its lowest terms, so that any man
+for five cents can have as much carriage power as Napoleon with all his
+chariots. We have the phonograph, an invention which gives a man a
+thousand voices; which sets him to singing a thousand songs at the same
+time to a thousand crowds; which makes it possible for the commonest man
+to hear the whisper of Bismarck or Gladstone, to unwind crowds of great
+men by the firelight of his own house. We have the elevator, an
+invention for making the many as well off as the few, an approximate
+arrangement for giving first floors to everybody, and putting all men on
+a level at the same price--one more of a thousand instances of the
+extraordinary manner in which the mechanical arts have devoted
+themselves from first to last to the Constitution of the United States.
+While it cannot be said of many of these tools of existence that they
+are beautiful now, it is enough to affirm that when they are perfected
+they will be beautiful; and that if we cannot make beautiful the things
+that we need, we cannot expect to make beautiful the things that we
+merely want. When the beauty of these things is at last brought out, we
+shall have attained the most characteristic and original and expressive
+and beautiful art that is in our power. It will be unprecedented
+because it will tell unprecedented truths. It was the mission of
+ancient art to express states of being and individuals, and it may be
+said to be in a general way the mission of our modern art to express the
+beautiful in endless change, the movement of masses, coming to its
+sublimity and immortality at last by revealing the beauty of the things
+that move and that have to do with motion, the bringing of all things
+and of all souls together on the earth.
+
+The fulfillment of the word that has been written, "Your valleys shall
+be exalted, and your mountains shall be made low," is by no means a
+beautiful process. Democracy is the grading principle of the beautiful.
+The natural tendency the arts have had from the first to rise from the
+level of the world, to make themselves into Switzerlands in it, is
+finding itself confronted with the Constitution of the United States--a
+Constitution which, whatever it may be said to mean in the years to
+come, has placed itself on record up to the present time, at least, as
+standing for the tableland.
+
+The very least that can be granted to this Constitution is that it is so
+consummate a political document that it has made itself the creed of our
+theology, philosophy, and sociology; the principle of our commerce and
+industry; the law of production, education, and journalism; the method
+of our life; the controlling characteristic and the significant force in
+our literature; and the thing our religion and our arts are about.
+
+
+
+
+PART THREE
+
+PEOPLE-MACHINES
+
+CHAPTER I
+
+NOW!
+
+
+This outlook or glimmer of vision I have tried to trace, for the art of
+crowds is something we want, and want daily, in the future. We want
+daily a future. But, after all, it is a future.
+
+I speak in this present chapter as one of the crowd who wants something
+now.
+
+I find myself in a world in which apparently some vast anonymous
+arrangement was made about me and about my life, before I was born. This
+arrangement seems to be, as I understand it, that if I want to live
+while I am on this planet a certain sort of life or be a certain sort of
+person, I am expected practically to take out a permit for it from the
+proper authorities.
+
+In the previous chapter I made a request of the authorities, as perhaps
+the reader will remember. I said, "I want to be good now."
+
+In this one I have a further request to make of the authorities: "I want
+to be beautiful."
+
+I want to be beautiful now.
+
+I find thousands of other people about me on every hand making these
+same two requests. I find that the authorities do not seem to notice
+their requests any more than they have noticed mine.
+
+Some of us have begun to suspect that we must have made the request in
+the wrong way. Perhaps we should not ask a world--a great, vague thing
+like the world in general--to make any slight arrangement we may need
+for being beautiful. We have come to feel that we must ask somebody in
+particular, and do something in particular, and find some one in
+particular with whom we can do it. There is getting to be but one course
+open to a man if he wants to be beautiful. He must bone down and work
+hard with his soul, make himself see precisely what it is and who it is
+standing between him and a beautiful world. He must ask particular
+persons in particular positions if they do not think he ought to be
+allowed to be beautiful. He must ask some millionaire probably
+first--his employer, for instance--to stop getting in his way, and at
+least to step one side and let him reason with him. And when he cannot
+ask his millionaire--his own particular humdrum millionaire--to step one
+side and reason with him, he must ask iron-machines to step one side and
+reason with him. After this he must ask crowds to please to step one
+side and reason with him.
+
+Whatever happens, he is sure to find always these same three great,
+imponderable obstructions in the way of his being beautiful--the humdrum
+millionaires, the iron-machines, and crowds.
+
+In the old days when any one wanted to be beautiful he found it more
+convenient. There was very likely some one who was more beautiful than
+he was nearby, some one who found him craving the same thing that he had
+craved, and who recognized it and delighted in it, and who could make
+room and help.
+
+Nowadays, if one wants to be beautiful one must ask everybody. Every man
+finds it the same. He must ask millions of people to let him be
+something, one after the other in rows, that they do not want him to be
+or do not care whether he is or not. He has to ask more people than he
+could count, before he dies, to let him be beautiful. Many of them that
+he has to ask, sometimes most of them, are his inferiors.
+
+I have tried to deal with how it is going to be possible for a man to
+break through to being beautiful, past millionaires and past
+iron-machines. I would like now to deal with the people-machines or
+crowds, and how perhaps to break past them and be beautiful in behalf of
+them, in spite of them.
+
+
+
+
+CHAPTER II
+
+COMMITTEES AND COMMITTEES
+
+
+The problem seems to be something like this. One finds one has been born
+and put here whether or no, and that one is inextricably alive in a
+state of society in which men are coming to live in a kind of vast
+disease of being obliged to do everything together.
+
+We are still old-fashioned enough to be born one at a time, but we are
+educated in litters and we do our work in the world in herds and gangs.
+Even the upper classes do their work in gangs, and with overseers and
+little crowds called committees. Our latest idea consists in putting
+parts of a great many different men together to make one great
+one--forming a committee to make a man of genius.
+
+There is no denying that, in a way, a committee does things; but what
+becomes of the committee?
+
+And the lower in the scale of life we go the more committees it takes to
+do the work of one man and the more impossible it becomes to find
+anything but parts of men to do things. I put it frankly to the reader.
+The chances are nine out of ten that when you meet a man nowadays and
+look at him hard or try to do something with him you find he is not a
+man at all but is some subsection of a committee. You cannot even talk
+with such a man without selecting some subsection of some subject which
+interests him; and if you select any other subsection than his
+subsection he will think you a bore; and if you select his subsection he
+will think that you do not know anything.
+
+And if you want to get anything done that is different, or that is the
+least bit interesting, and want to get some one to do it, how will you
+go about it? You will find yourself being sent from one person to
+another; and before you know it you find yourself mixed up with nine or
+ten subdivisions of nine or ten committees; and after you have got your
+nine or ten subsections of nine or ten committees to get together to
+consider what it is you want done, they will tell you, after due
+deliberation, that it is not worth doing, or that you had better do it
+yourself. Then every subsection of every committee will go home
+muttering under its breath to every other subsection that a man who
+wants slightly different and interesting things done in society is a
+public nuisance; and that the man who does not know what subsection he
+is in and what subsection of a man he was intended to be, and who tries
+to do things, carries dismay and anger on every side around him. Drop
+into your pigeonhole and be filed away, O Gentle Reader! Do you think
+you are a soul? No; you are Series B. No. 2574, top row on the left.
+
+In my morning paper the other day I read that in a factory whose long
+windows I often pass in the train, they have their machinery so
+perfected that it takes sixty-four machines to make one shoe.
+
+Query--If it takes sixty-four machines run by sixty-four men who do
+nothing else to make one shoe, how many machines would it take, and how
+many shoes, to make one man?
+
+Query--And when an employer in a shoe factory deals with his employee,
+can it really be said, after all, that he is dealing with _him_? He is
+dealing with _It_--with Nine Hours a Day, of one sixty-fourth of a man.
+
+The natural effect of crowds and of machines is to make a man feel that
+he is, and always was, and always will be, immemorially, unanimously,
+innumerably nobody.
+
+Sometimes we are allowed a little faint numeral to dangle up over our
+oblivion. Not long ago I saw a notice or letter in the _West
+Bulletin_--probably from a member of something--ending like this: "...
+I hope the readers of the _Bulletin_ will ponder over this suggestion of
+_Number_ 29,619.--Sincerely yours, _No._ 11, 175."
+
+
+
+
+CHAPTER III
+
+THE INCONVENIENCE OF BEING HUMAN
+
+
+I shall never forget one day I spent in New York some years ago--more
+years than I thought at first. It was a wrong-headed day, but I cannot
+help remembering it as a symbol of a dread I still feel at times in New
+York--a feeling of being suddenly lifted, of being swept out under (it
+is like the undertow of the sea) into a kind of vast deep of
+impersonality--swept out of myself into a wide, imperious waste or
+emptiness of people. I had come fresh from my still country meadow and
+mountain, my own trees and my own bobolinks and my own little island of
+sky up over me, and in the vast and desolate solitude of men and women I
+wandered about up and down the streets. Every block I saw, every window,
+skyline, engine, street-car, every human face, made me feel as if I
+belonged to another world. Here was a great conspiracy in stone and iron
+against my own life with myself. Was there a soul in all this huge roar
+and spectacle of glass and stone and passion that cared for the things
+that I cared for, or the things that I loved, or that would care one
+shuffle of all the feet upon the stones for any thought or word or
+desire of mine? The rain swept in my face, and I spent the day walking
+up and down the streets looking at stones and glass and people. _"Here
+we are!"_ say the great buildings crowding on the sky. _"Who are
+you?"_....all the stone and the glass and the walls, the mighty
+syndicate of matter everywhere, surrounded me--one little, shivering,
+foolish mote of being fighting foolishly for its own little foolish mote
+of identity!
+
+And I do not believe that I was all wrong. New York, like some vast,
+implacable cone of ether, some merciless anaesthetic, was thrust down
+over me and my breathing, and I still had a kind of left-over prejudice
+that I wanted to be myself, with my own private self-respect, with my
+own private, temporarily finished-off, provisionally complete
+personality. I felt then, and I still feel to-day, that every man, as he
+fights for his breath, must stand out at least part of his time for the
+right of being self-contained. It is, and always will be, one of the
+appalling sights of New York to me--the spectacle of the helplessness,
+the wistfulness, of all those poor New York people without one another.
+Sometimes the city seems to be a kind of huge monument or idol or shrine
+of crowds. It seems to be a part of the ceaseless crowd action or crowd
+corrosion on the sense of identity in the human spirit that the man who
+lives in crowds should grow more dull and more literal about himself
+every day. He becomes a mere millionth of something. All these other
+people he sees about him hurrying to and fro are mere millionths too. He
+grows more and more obliged to live with a vast bulk of people if he is
+to notice people at all. Unless he sees all the different kinds of
+people and forms of life with his own eye, and feels human beings with
+his hands, as it were, he does not know and sympathize with them. The
+crowd-craving or love of continual city life on the part of many people
+comes to be a sheer lack of imagination, an inability to live in
+qualities instead of quantities in men. To live merely in a city is not
+to know the real flavour of life any more than the daily paper knows
+it--the daily paper, the huge dull monster of observation, the seer of
+outsides. The whole effect of crowds on the individual man is to
+emphasize scareheads and appearances, advertisements, and the huge
+general showing off. The ride in the train from New Haven to New York is
+the true portrait of a crowd. Crowds of soaps and patent medicines
+straining on trees and signboard out of the gentle fields toward crowds
+of men, culminating at last in Woodlawn Cemetery, where the marble
+signposts of death flaunt themselves. Oblivion itself is advertised, and
+the end of the show of a show world is placarded on our graves. Men buy
+space in papers for cards, and bits of country scenery by the great
+railroads to put up signboards, and they spend money and make constant
+efforts to advertise that they are alive, and then they build expensive
+monuments to advertise that they are dead....
+
+The same craving for piled-up appearances is brought to bear by crowds
+upon their arts. Even a gentle soul like Paderewski, full of a personal
+and strange beauty that he could lend to everything he touched, finds
+himself swept out of himself at last by the huge undertow of crowds.
+Scarcely a season but his playing has become worn down at the end of it
+into shrieks and hushes. Have I not watched him at the end of a tour,
+when, one audience after the other, those huge Svengalis had hypnotized
+him--thundering his very subtleties at them, hour after hour, in
+Carnegie Hall? One could only wonder what had happened, sit by
+helplessly, watch the crowd--thousands of headlong human beings lunging
+their souls and their bodies through the music, weeping, gasping,
+huzzaing, and clapping to one another. After every crash of new
+crescendo, after every precipice of silence, they seemed to be crying,
+"This is Soul! Oh, this is Soul!" The feeling of a vast audience holding
+its breath, no matter why it does it or whether it ought to do it or
+not, seems to have become almost a religious rite of itself. Vistas of
+faces gallery after gallery hanging on a note, two or three thousand
+souls suspended in space all on one tiny little ivory lever at the end
+of one man's forefinger ... dim lights shining on them and soft
+vibrations floating round them ... going to hear Paderewski play at the
+end of his season was going to hear a crowd at a piano singing with its
+own hands and having a kind of orgy with itself. One could only remember
+that there had been a Paderewski once who hypnotized and possessed his
+audience by being hypnotized and possessed by his own music. One liked
+to remember him--the Paderewski who was really an artist and who
+performed the function of the artist showering imperiously his own
+visions on the hearts of the people.
+
+And what is true in music one finds still truer in the other arts. One
+keeps coming on it everywhere--the egotism of cities, the
+self-complacency of the crowds swerving the finer and the truer artists
+from their functions, making them sing in hoarse crowd-voices instead of
+singing in their own and giving us themselves. Nearly all our acting has
+been corroded by crowds. Some of us have been obliged almost to give up
+going to the theatre except to very little ones, and we are wondering if
+churches cannot possibly be made small enough to believe great things,
+or if galleries cannot be arranged with few enough people in them to
+allow us great paintings, or if there will not be an author so well
+known to a few men that he will live forever, or if some newspaper will
+not yet be great enough to advertise that it has a circulation small
+enough to tell the truth.
+
+
+
+
+CHAPTER IV
+
+LETTING THE CROWD HAVE PEOPLE IN IT
+
+
+So we face the issue.
+
+Nothing beautiful can be accomplished in a crowd civilization, by the
+crowd for the crowd, unless the crowd is beautiful. No man who is
+engaged in looking under the lives about him, who wishes to face the
+facts of these lives as they are lived to-day, will find himself able to
+avoid this last and most important fact in the history of the world--the
+fact that, whatever it may mean, or whether it is for better or worse,
+the world has staked all that it is and has been, and all that it is
+capable of being, on the one supreme issue, "How can the crowd be made
+beautiful?"
+
+The answer to this question involves two difficulties: (1) A crowd
+cannot make itself beautiful. (2) A crowd will not let any one else make
+it beautiful.
+
+The men who have been on the whole the most eager democrats of
+history--the real-idealists--the men who love the crowd and the
+beautiful too, and who can have no honest or human pleasure in either of
+them except as they are being drawn together, are obliged to admit that
+living in a democratic country, a country where politics and aesthetics
+can no longer be kept apart, is an ordeal that can only be faced a large
+part of the time with heavy hearts. We are obliged to admit that it is a
+country where paintings have little but the Constitution of the United
+States wrought into them; where sculpture is voted and paid for by the
+common people; where music is composed for majorities; where poetry is
+sung to a circulation; where literature itself is scaled to
+subscription lists; where all the creators of the True and the Beautiful
+and the Good may be seen almost any day tramping the tableland of the
+average man, fed by the average man, allowed to live by the average man,
+plodding along with weary and dusty steps to the average man's
+forgetfulness. And, indeed, it is not the least trait of this same
+average man that he forgets, that he is forgotten, that his slaves are
+forgotten, that the world remembers only those who have been his
+masters.
+
+On the other hand, the literature of finding fault with the average man
+(which is what the larger part of our more ambitious literature really
+is) is not a kind of literature that can do anything to mend matters.
+The art of finding fault with the average man, with the fact that the
+world is made convenient for him, is inferior art because it is helpless
+art. The world is made convenient for the average man because it has to
+be, to get him to live in it; and if the world were not made convenient
+for him, the man of genius would find living with him a great deal more
+uncomfortable than he does. He would not even be allowed the comfort of
+saying how uncomfortable. The world belongs to the average man, and,
+excepting the stars and other things that are too big to belong to him,
+the moment the average man deserves anything better in it or more
+beautiful in it than he is getting, some man of genius rises by his
+side, in spite of him, and claims it for him. Then he slowly claims it
+for himself. The last thing to do, to make the world a good place for
+the average man, would be to make it a world with nothing but average
+men in it. If it is the ideal of democracy that there shall be a slow
+massive lifting, a grading up of all things at once; that whatever is
+highest in the true and the beautiful, and whatever is lowest in them
+shall be graded down and graded up to the middle height of human life,
+where the greatest numbers shall make their home and live upon it; if
+the ideal of democracy is tableland--that is--mountains for
+everybody--a few mountains must be kept on hand to make tableland out
+of.
+
+Two solutions, then, of a crowd civilization--having the extraordinary
+men crowded out of it as a convenience to the average ones, and having
+the average men crowded out of it as a convenience to the extraordinary
+ones--are equally impracticable.
+
+This brings us to the horns of our dilemma. If the crowd cannot be made
+beautiful by itself, and if the crowd will not allow itself to be made
+beautiful by any one else, the crowd can only be made beautiful by a man
+who lives so great a life in it that he can make a crowd beautiful
+whether it allows him to or not.
+
+When this man is born to us and looks out on the conditions around him,
+he will find that to be born in a crowd civilization is to be born in a
+civilization, first, in which every man can do as he pleases; second, in
+which nobody does. Every man is given by the Government absolute
+freedom; and when it has given him absolute freedom the Government says
+to him, "Now if you can get enough other men, with their absolute
+freedom, to put their absolute freedom with your absolute freedom, you
+can use your absolute freedom in any way you want." Democracy, seeking
+to free a man from being a slave to one master, has simply increased the
+number of masters a man shall have. He is hemmed in with crowds of
+masters. He cannot see his master's huge amorphous face. He cannot go to
+his master and reason with him. He cannot even plead with him. You can
+cry your heart out to one of these modern ballot-boxes. You have but one
+ballot. They will not count tears. The ultimate question in a crowd
+civilization becomes, not "What does a thing mean?" or "What is it
+worth?" but "How much is there of it?" "If thou art a great man," says
+civilization, "get thou a crowd for thy greatness. Then come with thy
+crowd and we will deal with thee. It shall be even as thou wilt." The
+pressure has become so great, as is obvious on every side, that men who
+are of small or ordinary calibre can only be more pressed by it. They
+are pressed smaller and smaller--the more they are civilized, the
+smaller they are pressed; and we are being daily brought face to face
+with the fact that the one solution a crowd civilization can have for
+the evil of being a crowd civilization is the man in the crowd who can
+withstand the pressure of the crowd; that is to say, the one solution of
+a crowd civilization is the great-man solution--a solution which is none
+the less true because by name, at least, it leaves most of us out or
+because it is so familiar that we have forgotten it. The one method by
+which a crowd can be freed and can be made to realize itself is the
+great-man method--the method of crucifying and worshipping great men,
+until by crucifying and worshipping great men enough, inch by inch, and
+era by era, it is lifted to greatness itself.
+
+Not very many years ago, certain great and good men, who, at the cost of
+infinite pains, were standing at the time on a safe and lofty rock
+protected from the fury of their kind by the fury of the sea, contrived
+to say to the older nations of the earth, "All men are created equal."
+It is a thing to be borne in mind, that if these men, who declared that
+all men were created equal, had not been some several hundred per cent.
+better men than the men they said they were created equal to, it would
+not have made any difference to us or to any one else whether they had
+said that all men were created equal or not, or whether the Republic had
+ever been started or not, in which every man, for hundreds of years,
+should look up to these men and worship them as the kind of men that
+every man in America was free to try to be equal to. A civilization by
+numbers, a crowd civilization, if it had not been started by heroes,
+could never have been started at all. Shall this civilization attempt to
+live by the crowd principle, without men in it who are living by the
+hero principle? On our answer to this question hangs the question
+whether this civilization, with all its crowds, shall stand or fall
+among the civilizations of the earth. The main difference between the
+heroes of Plymouth Rock, the heroes who proclaimed freedom in 1776, and
+the heroes who must contrive to proclaim freedom now, is that tyranny
+now is crowding around the Rock, and climbing up on the Rock,
+eighty-seven million strong, and that tyranny then was a half-idiot king
+three thousand miles away.
+
+ * * * * *
+
+We know or think we know, some of us--at least we have taken a certain
+joy in working it out in our minds, and live with it every day--how
+people in crowds are going to be beautiful by and by.
+
+The difficulty of being beautiful now, I have tried to express. It seems
+better to express, if possible, what a difficulty is before trying to
+meet it.
+
+And now we would like to try to meet it. How can we determine what is
+the most practical and natural way for crowds of people to try to be
+beautiful now?
+
+It would seem to be a matter of crowd psychology, of crowd technique,
+and of determining how human nature works.
+
+All thoughtful people are agreed as to the aim.
+
+Everything turns on the method.
+
+In the following chapters we will try to consider the technique of being
+beautiful in crowds.
+
+
+
+
+BOOK FOUR
+
+CROWDS AND HEROES
+
+
+TO WALT WHITMAN
+
+ _"And I saw the free souls of poets,
+ The loftiest bards of all ages strode before me
+ Strange large men, long unwaked, undisclosed, were disclosed to me
+ ... O my rapt verse, my call, mock me not!
+ ... I will not be outfaced by irrational things,
+ I will penetrate what is sarcastic upon me,
+ I will make cities and civilizations defer to me
+ This is what I have learnt from America--
+
+ I will confront these shows of the day and night
+ I will know if I am to be less than they,
+ I will see if I am not as majestic as they,
+ I will see if I am not as subtle and real as they,
+ I will see if I have no meaning while the houses and
+ ships have meaning,
+
+ ... I am for those that have never been mastered,
+ For men and women whose tempers have never been mastered,
+ For those whom laws, theories, conventions can never master.
+
+ I am for those who walk abreast of the whole earth
+ Who inaugurate one to inaugurate all."_
+
+
+
+
+
+CHAPTER I
+
+THE SOCIALIST AND THE HERO
+
+
+I was spending a little time not long ago with a man of singularly
+devoted and noble spirit who had dedicated his life and his fortune to
+the Socialist movement. We had had several talks before, and always with
+a little flurry at first of hopefulness toward one another's ideas. We
+both felt that the other, for a mere Socialist or for a mere
+Individualist, was really rather reasonable. We admitted great tracts of
+things to one another, and we always felt as if by this one next
+argument, perchance, or by one further illustration, we would convince
+the other and rescue him like a brand from the burning.
+
+The last time I saw him he started in at once at the station as we
+climbed up into the car by telling me what he was doing. He was studying
+up the heroes of the American Revolution, and was writing something to
+show that they were not really heroes after all. All manner of things
+were the matter with them. They had always troubled him, he said. He
+knew there was something wrong, and he was glad to have the matter
+settled. He said he did not, and never had believed in heroes, and
+thought they did a great deal of harm--even dead ones. Heroes, he said,
+always deceived the people. They kept people from seeing that nothing
+could be done in our modern society by any one man. Only crowds could do
+things, he intimated--each man, like one little wave on the world,
+wavering up to the shore and dying away.
+
+As the evening wore on our conversation became more concrete, and I
+began to drag in, of course, every now and then, naturally, an inspired
+or semi-inspired millionaire or so.
+
+I cannot say that these gentlemen were received with enthusiasm.
+
+Finally, I turned on him. "What is it that makes you so angry (and
+nearly all the Socialists) every time you hear something good, something
+you cannot deny is good, about a successful business man? If I brought a
+row of inspired millionaires, say ten or twelve of them one after the
+other, into your library this minute, you would get hotter and hotter
+with every one, wouldn't you? You would scarcely speak to me."
+
+---- intimated that he was afraid I was deceived; he was afraid that I
+was going about deceiving other people about its being possible for mere
+individual men to be good; he was afraid I was doing a great deal of
+damage.
+
+He then confided to me that not so very long ago he dropped in one
+Monday morning into his guest-chamber just after his guest had gone and
+found a copy of "Inspired Millionaires," which his guest had obviously
+been reading over Sunday, lying on the little reading-table at the head
+of the bed.
+
+He said that he took the book back to his library, took out two or three
+encyclopaedias from the shelf in the corner, put my inspired millionaires
+in behind them, put the encyclopaedias back, and that they had been there
+to this day.
+
+With this very generous and kindly introduction we went on to a frank
+talk on the general attitude of Socialists toward the instinct of
+hero-worship in human nature.
+
+A Socialist had said only a few days before, speaking of a certain
+municipal movement in which the people were interested, that he thought
+it really had a very good chance to succeed "if only the heroes could be
+staved off a little longer." He deprecated the almost incurable idea
+people seemed to have that nothing could ever be done in this world
+without being all mixed up with heroes.
+
+My mind kept recurring in a perplexed way to this remark for a few days
+after I had heard it, and I soon came on the following letter from a
+prominent Socialist which had been read at a dinner the night before:
+
+ "I am glad to join with others of my comrades in conveying
+ greetings to Comrade Cahan on the occasion of the fiftieth
+ anniversary of his birth and in recognition of the eminent
+ services that he has rendered in the Socialist movement.
+
+ "Yet my gladness is not untinged with a certain note of
+ apprehension lest in expressing so conspicuously our esteem of
+ an honoured comrade we obscure the broader scene which, if
+ equally illumined, would disclose tens of thousands of other
+ comrades, labouring with equal devotion, and each no less
+ worthy of praise....
+
+ "In our rejoicing over the services of Comrade Cahan let us
+ not forget that the facilities that he and that each of us
+ enjoy are the products of thousands of other men and women,
+ and sometimes of children too.
+
+ "In our rejoicing let us recall that we cannot safely assume
+ that any comrade's services to the movement have been greater
+ than the movement's services to him; that we are but
+ fellow-workers together, deriving help and perhaps inspiration
+ one from another and each from all.
+
+ "In our rejoicing let us place the emphasis rather upon the
+ services of the many to each, than upon the services of any
+ one of the many."
+
+I have not quoted from this letter because I disagree with the idea in
+it. I am ready to admit that though the idea is a somewhat dampening one
+perhaps for a banquet, that it is true and important.
+
+What I object to in the letter is the Fear in it.
+
+In spite of the fineness and truth of the motive that lies, I know,
+underneath every line, the letter is baleful, sinister, and weary.
+
+I accuse the letter of being, in a kind of nobly sick way, visionary,
+unpractical, and socially destructive.
+
+I would heartily agree with the writer of the letter about the quality
+of many heroes, possibly about most heroes. I would agree in a large
+measure that the heroes the crowds choose are the wrong ones.
+
+But there is a great difference between his belief and mine as to our
+practical working policy in getting the things for crowds that we both
+want for them. It seems to me that he does not believe in crowds. He is
+filled with fear that they would select the wrong heroes. He says they
+must not have heroes, or must be allowed as few as possible.
+
+I believe in crowds, and I believe that the more they have the
+hero-habit, the more heroes they have to compare and select from, the
+finer, longer, and truer heroes they will select, the more deeply,
+truly, and concretely the crowds will think, and the more nobly they
+will express themselves.
+
+But the great argument for the hero as a social method is that the crowd
+in a clumsy, wistful way, deep down in its heart, in the long run, loves
+the beautiful. Appealing to the crowd's ideal of the beautiful in
+conduct, its sense of the heroic, or semi-heroic, is the only practical,
+hard-headed understanding way of getting out of the crowd, for the
+crowd, what the crowd wants.
+
+I saw the other day in Boston several thousand schoolboys in the street
+keeping step. It was a band that held them together. A band is a
+practical thing.
+
+Is it not about time, in our dreary, drab, listless procession of
+economics, stringing helplessly across the world, that we have a band of
+music? What economics needs now is a march.
+
+We have to-day a thousand men who can tell people what to do where we
+have one who can touch the music, the dance, the hurrah, the cry, the
+worship in them, and make them want to do something. The hero is the man
+who makes people want to do something, and strangely and subtly, all
+through the blood, while they watch him, he makes them believe they can.
+
+It is socially destructive to throw away the overpowering instinct of
+human nature which we have called hero-worship.
+
+
+
+
+CHAPTER II
+
+THE CROWD AND THE HERO
+
+
+But it is not only socially destructive. It is dumb and helpless for
+crowds to try to get on without heroes. Big events and big men are crowd
+expressions. Heroes, World Fairs, and Titanic disasters are crowd words,
+the crowd's way of seeing and saying things.
+
+Crowds think in great men, or they think in simple, big, broadly drawn
+events, or words of one syllable, like coal strikes.
+
+A whole world works through to an entirely new idea, the idea that
+England is not necessarily impregnable, in the Boer war. And we see
+England, by way of South Africa, searching her own heart. The Meat
+Trust, by raising prices for a few trial weeks, makes half a nation
+think its way over into vegetarianism or semi-vegetarianism.
+
+In the American war with Spain modern thought attacked the last pathetic
+citadel in modern life of polite illusion, of lie-poetry, and in that
+one little flash of war between the Spain spirit and the American
+spirit, in our modern world, the nations got their final and conclusive
+sense of what the Spanish civilization really was, of the old Don
+Quixote thinking, of the delightful, brave, courtly blindness, of the
+world's last stronghold of pomposity, of vague, empty prettiness, of
+talking grand and shooting crooked.
+
+Japan and Russia fight with guns, but the real fight is not between
+their guns, but between two great national conceptions of human life.
+Like two vast national searchlights we saw them turned on each other,
+two huge, grim, naked civilizations, and now in an awful light and roar,
+and now in stately sudden silence, while we all looked on, all
+breathless and concentrated, we saw them, as on some strange vast stage
+of the world, all lit up, exposed, penetrated by the minds of men
+forever. While they fought before us we saw the last two thousand years
+flash up once more and fade away, and then the next two thousand years
+on its slide, with one click before our faces was fastened into place.
+
+Men see great spiritual conceptions or ideals for a world when the great
+ideals are dramatized, when they stalk out before us, are acted out
+before our eyes by mighty nations. Before the stage we sit silently and
+think and watch the ideals of a world, the souls of the nations
+struggling together, and as we watch we discover our souls for
+ourselves, we define our ideals for ourselves. We make up our minds. We
+see what we want. We begin to live.
+
+I have come to believe that the hero, in the same way, is the common
+man's desire and prayer writ large. It is his way of keeping it
+refreshed before him so that he sees it, recalls it, suns himself in it,
+lifts up his life to it, every day.
+
+
+
+
+CHAPTER III
+
+THE CROWD AND THE AVERAGE PERSON
+
+
+To state still further my difference with the typical Socialist point of
+view, as expressed in the letter from which I have quoted, I am obliged
+to confess that I not only believe in having heroes on behalf of crowds,
+but in having as a regular method of democracy little crowds of heroes,
+or an aristocracy. In other words, I am a democrat. I believe that
+crowds can produce, and are bound to produce by a natural crowd-process,
+a real aristocracy--an aristocracy which will be truly aristocratic and
+noble in spirit and action, and which will express the best ideas in the
+best way that a crowd can have.
+
+The main business of a democracy is to find out which these people are
+in it and put them where they will represent it. The trouble seems to
+have been in democracies so far, that we find out who these people are a
+generation too late. The great and rare moments of history have been
+those in which we have found out who they were in time, as when we found
+in America Abraham Lincoln, an unaristocratic-looking and ungainly man,
+and saw suddenly that he was the first gentleman in the United States.
+
+The next great task of democracy is to determine the best means it can
+of finding out who its aristocrats are, its all-men, and determining who
+they are in time, men who have vision, courage, individuality,
+imagination enough to face real things, and to know real people, and to
+put real things and real people together.
+
+It is what an aristocracy in a democratic form of government is for, to
+furnish imagination to crowds. A real aristocracy is the only
+clear-headed, practical means a great nation can have of distributing,
+classifying, and digesting and evoking hordes of men and women. People
+do not have imagination in hordes, and imagination is latent and
+unorganized in masses of people. The crowd problem is the problem of
+having leaders who can fertilize the imagination and organize the will
+of crowds. Nothing but worship or great desire has ever been able to
+focus a crowd, and only the great man, rich and various in his elements,
+abounding, great as the crowd is great, can ever hope to do it.
+
+Every man in a crowd knows that he is or is in danger of being a mere
+Me-man, or a mere class-man, and he knows that his neighbour is, and he
+wishes to be in a world that is saved from his own mere me-ness and his
+own mere classness. His hero-worship is his way of worshipping his
+larger self. He communes with his possible or completed self, his self
+of the best moments in the official great man or crowd man.
+
+The average man in a crowd does not want to be an average man, and the
+last thing he wants is to have an average man to represent him. He wants
+a man to represent him as he would like to be.
+
+He cannot express himself--his best self, in the State, to all the
+others in the State, without a lifted-up man or crowd man to do it.
+
+It is as if he said--as if the average man said, "I want a certain sort
+of world, I want to be able to point to a man, to a particular man, and
+say, as I look at him and ask others to look at him, 'This is the sort
+of world I want.'"
+
+Then everybody knows.
+
+The great world that lies in all men's hearts is expressed in miniature,
+in the great man.
+
+Crowds speak in heroes.
+
+ * * * * *
+
+I have often heard Socialists wondering among themselves why a movement
+that had so many fine insights and so many noble motives behind it had
+produced so few artists.
+
+It has seemed to me that it might be because Socialists as a class,
+speaking roughly, are generalizers. They do not see vividly and deeply
+the universal in the particular, the universal in the individual, the
+national in the local. They are convinced by counting, and are moved by
+masses, and are prone to overlook the Spirit of the Little, the
+immensity of the seed and of the individual. They are prone to look past
+the next single thing to be done. They look past the next single man to
+be fulfilled.
+
+They feel a bit superior to Individualists for the way they have of
+seeing the universal in the particular, and of being picturesque and
+personal.
+
+Socialists are not picturesque and personal. They do not think in
+pictures.
+
+Then they wonder why they do not make more headway.
+
+Crowds and great men and children think in pictures.
+
+A hero pictures greatness to them. Then they want it for themselves.
+
+From the practical, political point of view of getting things for
+crowds, perhaps the trouble lies, not in our common popular idea of
+having heroes, but in the heroes. And perhaps the cure lies not in
+abolishing heroes, but in making our heroes move on and in insisting on
+more and better ones.
+
+Any man who looks may watch the crowd to-day making its heroes move on.
+
+If they do not move on, the crowd picks up the next hero at hand who is
+moving--and drops them.
+
+One can watch in every civilized country to-day crowds picking up
+heroes, comparing, sorting, selecting, seeing the ones that wear the
+longest, and one by one taking the old ones down.
+
+The crowd takes a hero up in its huge rough hand, gazes through him at
+the world, sees what it wants through him. Then it takes up another, and
+then another.
+
+Heroes are crowd spy-glasses.
+
+Pierpont Morgan and Tom Mann for example.
+
+Pierpont Morgan is a typical American business man raised to the n-th
+or hero power.
+
+The crowd thinks it is interesting to take up Pierpont Morgan, the Tom
+Mann of the banks. It will see what it wants, through him.
+
+And the crowd thinks it is interesting to take up Tom Mann, too, the
+Pierpont Morgan of the Trades Unions. It will see what it wants, through
+him.
+
+
+
+
+CHAPTER IV
+
+THE CROWD AND PIERPONT MORGAN
+
+
+One keeps turning back every now and then, in reading the "Life of
+Pierpont Morgan," to the portrait which Carl Hovey has placed at the
+beginning of the book. If one were to look at the portrait long enough,
+one would not need to read the book. The portrait puts into a few square
+inches of space what Mr. Hovey takes half an acre of paper for. And all
+that he really does on the half-acre of paper is to bring back to one
+again and again that set and focused look one sees in Mr. Morgan's
+eyes--the remoteness, the silence, the amazing, dogged, implacable
+concentration, and, when all is said, a certain terrible, inexplicable
+blindness.
+
+The blindness keeps one looking again. One cannot quite believe it. The
+portrait has something so strong, so almost noble and commanding, about
+it that one cannot but stand back with one's little judgments and give
+the man who can hurl together out of the bewilderment of the world a
+personality like this, and fix it here--all in one small human face--the
+benefit of the doubt. This is the way the crowd has always taken
+Pierpont Morgan at first. The bare spectacle of a man so magnificently
+set, so imperiously preoccupied, silences our judgments. It seems as if,
+of course, he must be seeing things--things that we and others possibly
+do not and cannot see. The blindness in the eyes is so complete and set
+in such a full array that it acts at first on one almost like a kind of
+vision. The eyes hold themselves like pictures of eyes, like little
+walls, as if real eyes were in behind them. One wonders if there is any
+one who could ever manage to break through them, fleck up little
+ordinary human things--personality, for instance, atmosphere, or
+light--against them. If Shakespeare, whose folios he has, and Keats,
+whose "Endymion" he owns, or Milton, whose "Paradise Lost" he keeps in
+his safe, were all to assail him at once, were to bear down upon that
+set look in Pierpont Morgan's eyes--try to get them to turn one side a
+second and notice that they--Shakespeare and Milton and Keats--were
+there, there would not be a flicker or shadow of movement. They are eyes
+that are set like jaws, like magnificent spiritual muscles, on
+Something. Neither do they reveal light or receive it.
+
+ * * * * *
+
+It will be some time before the crowd will find it possible to hand in
+an account and render a full estimate of the value of the service that
+Pierpont Morgan has rendered to our modern world; but the service has
+been for the most part rendered now and while the world, in its mingled
+dismay and gratitude at the way he has hammered it together, is
+distributing its praise and blame, there are some of us who would like
+to step one side a little and think quietly, if we may, not about what
+Pierpont Morgan has done, which we admit duly, but about the blindness
+in his eyes. It is Pierpont Morgan's blindness that interests the crowd
+more than anything else about him interests them now. It is his
+blindness--and the chance to find out just what it is that is making
+people read his book. His blindness (if we can fix just what it is) is
+the thing that we are going to make our next Pierpont Morgan out of. The
+next Pierpont Morgan--the one the crowd is getting ready now--will be
+made out of the things that this Pierpont Morgan did not see. What are
+these things? We have been looking for the things in Carl Hovey's book,
+peering in between the lines on every page, and turning up his
+adjectives and looking under them, his adverbs and qualifications, his
+shrewdness and carefulness for the things that Pierpont Morgan did not
+see. Pierpont Morgan himself would not have tried to hide them, and
+neither has his biographer. His whole book breathes throughout with a
+just-mindedness, a spirit of truth, a necessary and inevitable honesty,
+which of itself is not the least testimony to the essential validity and
+soundness of Morgan's career. Pierpont Morgan's attitude toward his
+biography (if, in spite of his reticence, it became one of the
+necessities--even one of the industrial necessities, of the world that
+he should have one) was probably a good deal the attitude of Walt
+Whitman when he told Traubel, "Whatever you do with me, don't prettify
+me"; and if there were things in Mr. Morgan's career which he
+imperturbably failed to see, Mr. Morgan himself would be the last man
+not to try to help people to find out what they are. But living has been
+to Mr. Morgan as it is to us (as I write these lines he is seventy-four
+years old) a serious, bottomless business. He does not know which the
+things are he has not seen. His eyes are magnificently set. They cannot
+help us. We must do our own looking.
+
+ * * * * *
+
+If I were called upon to speak very quickly and without warning; if any
+one suddenly expected me in my first sentence to hit the bull's-eye of
+Mr. Morgan's blindness, I think I would try socialism. When the Emperor
+William was giving himself the treat of talking with the man who runs,
+or is supposed to run, the economics of a world, he found that he was
+talking with a man who had not noticed socialism yet, and who was not
+interested in it. Most people would probably have said that Morgan was
+not interested in socialism enough; but there are very few people who
+would not be as surprised as Emperor William was to know that he,
+Pierpont Morgan, was not informed about the greatest and, to some of us,
+the most threatening, omnipresent, and significant spectre in modern
+industrial life.
+
+But when one thinks of it, and, when more particularly, one looks again
+at that set look in his eyes, I cannot see how it could possibly have
+been otherwise. If Morgan's eyes had suddenly begun seeing all sorts of
+human things--the bewildering welter of the individual minds, the
+tragedy of the individual interests around him; if he had lost his
+imperious sense of a whole--had tried to potter over and piece together,
+like the good people and the wonderers, the innumerable entangled wires
+of the world, his eyes might have been filled perhaps with the beautiful
+and helpless light of the philosophers, with the fire of the prophets,
+or with the gentle paralysis of the poets, but he never would have had
+the courage to do the great work of his life--to turn down forever those
+iron shutters on his eyes and smite a world together.
+
+There was one thing this poor, dizzied, scattered planet needed. With
+its quarrelling and its peevish industries, its sick poets and its tired
+religions, the one thing this planet needed was a Blow; it needed a man
+that could hammer it together. To find fault with this man for not being
+a seer, or to feel superior to him for not being an idealist, or to
+heckle him for not being a sociologist, when here he was all the time
+with this mighty frenzy or heat in him that could melt down the chaos of
+a world while we looked, weld it to his will, and then lift his arm and
+smite it, though all men said him nay--back into a world again--to
+heckle over this man's not being a complete sociologist or professor is
+not worthy of thoughtful and manful men.
+
+I cannot express it, but I can only declare, living as I do in a day
+like this, that to me there is a kind of colossal naked poetry in what
+Pierpont Morgan has done which I cannot but acknowledge with gratitude
+and hope. Though there be in it, as in all massive things, a brutality
+perhaps like that of the moving glaciers, like the making and boiling of
+coal in the earth, like death, like childbirth, like the impersonality
+of the sea, my imagination can never get past a kind of elemental,
+almost heathen poetry or heathen-god poetry in Pierpont Morgan's Blow or
+shock upon our world. There may be reason to doubt as to whether it is
+to be called a heaven-poetry or a hell-poetry--something so gaunt and
+simple is there about it; but here we are with all our machines around
+us, with our young, rough, fresh nations in the act of starting a great
+civilization once more on this old and gentle earth, and I can only say
+that poetry (though it be new, or different, or even a little terrible)
+is the one thing that now, or in any other age, men begin great
+civilizations with.
+
+ * * * * *
+
+I have tried to express the spirit of what Morgan's genius seized
+unconsciously by the grim, resistless will of his age, has wrought into
+his career.
+
+But in the background of my mind as I see Pierpont Morgan, there is
+always the man who will take his place, and if I did not see the man
+coming, and coming rapidly, who is to take Mr. Morgan's place, I admit
+that Mr. Morgan himself would be a failure, a disaster, a closed wall at
+the end of the world.
+
+No one man will take Mr. Morgan's place, but the typical man in the
+group of men that will take his place will justify Mr. Morgan's work, by
+taking this world in his hand and riveting his vision on where Morgan's
+vision leaves off. As Morgan has fused railroads, iron, coal,
+steamships, seas, and cities, the next industrial genius shall fuse the
+spirits and the wills of men. The Individualists and the Socialists, the
+aristocracies and democracies, the capitalists and the labourers shall
+be welded together, shall be fused and transfused by the next Morgan
+into their ultimate, inevitable, inextricable, mutual interests.
+
+The chief characteristic of the new industrial leader is coming to be
+social imagination or the power of seeing the larger industrial values
+in human gifts and efficiencies, the more human and intellectual
+energies of workmen, the market value of their spirits, their
+imaginations, and their good-will. The underpinning and Morganizing work
+has been done; the power of instant decision which Mr. Morgan has had,
+has been very often based on a lack of imagination about the things that
+got in his way; but the things that get in the way now, the big,
+little-looking things--are the things on which the new and inspired
+millionaires' imagination will find its skill and accumulate its power.
+It is men's spirits that are now in the way; they have been piling up
+and accumulating under Morgan's regime long enough, and it is now their
+turn. Perhaps men's spirits have always been beyond Mr. Morgan, and
+perhaps his imagination has been worked largely as a kind of cerebellum
+imagination: it is a kind of imagination that sees related and
+articulated the physical body of things, the grip on the material tools,
+on the gigantic limbs of a world. The man who succeeds Mr. Morgan, and
+for whom Mr. Morgan has made the world ready, is the man who has his
+imagination in the upper part of his brain, and instead of doing things
+by not seeing, and by not being seen, he will swing a light. He will be
+himself in his own personality, a little of the nature of a searchlight,
+and he will work the way a searchlight works, and will have his will
+with things by seeing and lighting, by X-raying his way through them and
+not by a kind of colossal world-butting, which is Morgan's way, both
+eyes imperiously, implacably shut, his whole being all bent, all crowded
+into his vast machine of men, his huge will lifted ... and excavating
+blindly, furiously, as through some groping force he knew not, great
+sub-cellars for a new heaven and new earth.
+
+The Crowd gets its heroes one at a time. Heroes are the Crowd's tools.
+Some are dredges, some are telescopes. The Crowd, by a kind of
+instinct--an oversoul or undersoul of which it knows not until
+afterward, takes up each tool gropingly--sometimes even against its will
+and against its conscience, uses it and drops it.
+
+Then it sees why, suddenly, it has used it.
+
+Then God hands it Another One.
+
+
+
+
+CHAPTER V
+
+THE CROWD AND TOM MANN
+
+
+I dropped into the London Opera House the other night to see Tom Mann
+(the English Bill Heywood), another hero or crowd spy-glass that people
+have taken up awhile--thousands of them--to see through to what they
+really want. I wanted to hear him speak, and see, if I could, why the
+crowd had taken him up, and what it was they were seeing through him.
+
+I am apt to take a dead set at liking a man I do not agree with, if I
+can. It gives one a better start in understanding him and in not
+agreeing with him to some purpose.
+
+But it was not necessary to try to like Tom Mann or to make arrangements
+for being fair to him. He came up on the platform (it was at Mr.
+Hyndmann's Socialist rally) in that fine manly glow of his of having
+just come out of jail (and a jail, whatever else may be said about it,
+is certainly a fine taking place to come out of--to blossom up out of,
+like a night-blooming cereus before a vast, lighted-up, uproarious
+audience). It is wonderful how becoming a jail is to some people! Had I
+not seen Mrs. Pethick Lawrence with the flush of Old Bailey on her cheek
+only a little while before in Albert Hall?
+
+If Tom Mann had had, like Elisha, that night, a fiery chariot at his
+disposal, and had come down, landed plump out of heaven on his audience,
+he could not have done half as well with it as he did with that little
+gray, modest, demure Salford Jail the kind Home Secretary gave him.
+
+He tucked the jail under his arm, stood there silently before us in a
+blaze of light. Everybody clapped for five minutes.
+
+Then he waved the air into silence and began to speak. I found I had
+come to hear a simple-minded, thoughtless, whole-hearted, noisy,
+self-deceived, hopelessly sincere person. He was a mere huge pulse or
+muscle of a man. All we could do was to watch him up there on the
+platform (it was all so simple!) taking up the world before everybody in
+his big hands and whacking on it with a great rapping and sounding
+before us all, as if it were Tommy's own little drum mother gave him. He
+stood there for some fifteen minutes, I should think, making it--making
+the whole world rat-a-tat-tat to his music, to Tommy's own music, as if
+it were the music of the spheres.
+
+Mr. Mann's gospel of hope for mankind seemed to be to have all the
+workers of the world all at once refuse to work. Have the workers starve
+and silence a planet, and take over and confiscate the properties and
+plants of capital, dismiss the employers of all nations and run the
+earth themselves.
+
+
+ * * * * *
+
+
+I sat in silence. The audience about me broke out into wild, happy
+appreciation.
+
+It acted as if it had been in the presence of a vision. It was as if,
+while they sat there before Tom Mann, they had seen being made, being
+hammered out before them, a new world.
+
+I rubbed my eyes.
+
+It seemed to me precisely like the old one. And all the trouble for
+nothing. All the disaster, the proposed starvation, and panic for
+nothing.
+
+There was one single possible difference in it.
+
+We had had before, Pierpont Morgan, the Tom Mann of the banks, riding
+astride the planet, riding it out with us--with all the rest of us
+helpless on it, holding on for dear life, riding out into the
+Blackness.
+
+And now we were having instead, Tom Mann, the Pierpont Morgan of the
+Trades Unions, riding astride the planet, riding it out with us, with
+all the rest of us helpless on it, holding on for dear life, riding out
+into the Blackness.
+
+Of course Pierpont Morgan and Tom Mann are both very useful as crowd
+spy-glasses for us all to see what we want through.
+
+But is this what we want?
+
+Is it worth while to us, to the crowd, to all classes of us, to have our
+world turned upside down so that we can be bullied on it by one set of
+men instead of being bullied on it by another?
+
+This is the thing that the Crowd, as it takes up one hero after the
+other, and looks at the world through him, is seeing next.
+
+Some of us have seen sooner than the others. But we are nearly all of us
+seeing to-day. We have stood by now these many years through strikes and
+rumours of strikes, and we have watched the railway hold-ups, the
+Lawrence Mill strike, and the great English coal strike. We have seen,
+in a kind of dumb, hopeful astonishment, everybody about us piling into
+the fray, some fighting for the rights of labour and some for the rights
+of capital, and we have kept wondering if possibly a little something
+could not be done before long, possibly next year, in behalf of the
+huge, battered, helpless Public, that dear amorphous old ladylike Person
+doddering along the Main Street of the World, now being knocked down by
+one side and now by the other. It has almost looked, some days, as if
+both sides in the quarrel--Capital and Labour, really thought that the
+Public ought not to expect to be allowed to be out in the streets at
+all. Both sides in the contest are so sure they are right, and feel so
+noble and Christian, that we know they will take care of themselves; but
+the poor old Lady!--some of us wonder, in the turmoil of Civilization
+and the scuffle of Christianity, what is to become of Her.
+
+Is it not about time that somebody appeared very soon now who will make
+a stand once and for all in behalf of this Dear Old Lady-Like Person?
+
+Is it really true that no one has noticed Her and is really going to
+stand up for Her--for the old gentle-hearted Planet as a Whole?
+
+We have our Tom Mann for the workers, and we have the Daily
+Newspaper--the Tom Mann of Capital, but where is our Tom Mann for
+Everybody? Where is the man who shall come boldly out to Her, into the
+great crowded highway, where the bullies of wealth have tripped up her
+feet, and the bullies of poverty have thrown mud in her face, where all
+the little mean herds or classes one after the other hold Her up--the
+scorners, and haters, and cowards, and fearers for themselves, fighting
+as cowards always have to fight, in herds ... where is the man who is
+going to climb up alone before the bullies of wealth and the bullies of
+poverty, take his stand against them all--against both sides, and dare
+them to touch the dear helpless old Lady again?
+
+When this man arises--this Tom Mann for Everybody--whether he slips up
+into immortality out of the crowd at his feet, and stands up against
+them in overalls or in a silk hat, he will take his stand in history as
+a man beside whom Napoleon and Alexander the Great will look as toys in
+the childhood of the world.
+
+ * * * * *
+
+We are living in a day when not only all competent-minded students of
+affairs, but the crowd itself, the very passers-by in the streets, have
+come to see that the very essence of the labour problem is the problem
+of getting the classes to work together. And when the crowd watches the
+labour leader and sees that he is not thinking correctly and cannot
+think correctly of the other classes, of the consumers and the
+employers, it drops him. Unless a leader has a class consciousness that
+is capable of thinking of the other classes--the consumers and
+employers, so shrewdly and so close to the facts that the other classes,
+the consumers and the employers, will be compelled to take him
+seriously, tolerate him, welcome him, and cooeperate with him, the crowd
+has come at last to recognize promptly that he is only of temporary
+importance as a leader. He is the by-product of one of the illusions of
+labour. When the illusion goes he goes.
+
+Capital has been for some time developing its class consciousness.
+Labour has lately been developing in a large degree a class
+consciousness.
+
+The most striking aspect of the present moment is that at last, in the
+history of the world, the Public is developing a class consciousness.
+
+The Crowd thinks.
+
+And as from day to day the Crowd thinks--holds up its little class
+heroes, its Tom Manns and Pierpont Morgans, and sees its world through
+them--it comes more and more to see implacably what it wants.
+
+It has been watching the Tom Mann, or Bill Heywood type of Labour
+leader, for some time.
+
+There are certain general principles with regard to labour leaders that
+the crowd has come to see by holding up its heroes and looking through
+them, at what it wants. The first great principle is that no man needs
+to be taken very seriously, as a competent leader of a great labour
+movement who is merely thinking of the interest of his own class.
+
+The second general principle the Crowd has come to see, and to insist
+upon--when it is appealed to (as it always is, in the long run) is that
+no labour leader needs to be taken very seriously or regarded as very
+dangerous or very useful--who believes in force.
+
+A labour leader who has such a poor idea that a hold-up is the only way
+he can express it--the Crowd suspects. The only labour leaders that the
+Crowd, or people as a whole, take seriously are those that get things
+by thinking and by making other people think.
+
+The Crowd wants to think.
+
+The Crowd wants to decide.
+
+And It has decided to decide by being made to think and not by being
+knocked down.
+
+It is not precisely because the Crowd is not willing to be knocked down,
+and has not shown itself to be over and over again, when it thought its
+being knocked down might possibly help in a just cause.
+
+But it has not been through coal strikes, Industrial Workers of the
+World, and syndicalist outbreaks for nothing.
+
+It is not the knocking down indulged in by labour and by capital that
+the Crowd fears.
+
+It is the not-thinking.
+
+The Crowd has noticed that the knocking-down disposition and the
+not-thinking disposition go together.
+
+The Crowd has watched Force and Force-people, and has seen what always
+happens after a time.
+
+It has come to see that people who have to get things by force and not
+by thinking will not be able to think of anything to do with the things
+when they get them.
+
+So the Crowd does not want them to get them.
+
+The Crowd has learned all this even from the present owners of things.
+It does not want to learn them all over again from new ones. The present
+owners of things have got them half by force, and that is why they only
+half understand how to run them.
+
+But they do half understand because they only half believe in force. The
+crowd has seen them get their supremacy by the use of the
+employment-hold-up, or by starving or threatening to starve the workers.
+And now it sees the Syndicalist workers proposing to get control by
+starving or threatening to starve everybody. Of the two, those who
+propose to starve all the people to get their own way, and those who
+threaten to starve part of the people, it has seemed to the Crowd,
+naturally, that those who only half believe in starving, and who only
+starve a part of us, would be likely to be more intelligent as
+world-runners.
+
+In other words (accepting for the sake of argument the worst possible
+interpretation of the capitalist class), they have spent several years
+in learning, and have already half learned that force in industry is
+inefficient and cannot be made to work.
+
+Now when the Crowd sees the Syndicalists swinging their hats in a
+hundred nations, with one big hoarse hurrah around a world, with five
+minutes' experience, come rushing in, and propose to take up the
+world--the whole world in two minutes more and run it in the same old
+bygone way--the way that the capitalists are just giving up--by
+force--it knows what it thinks.
+
+It thinks it will fight Class Syndicalism. It makes up its mind it will
+fight Class Syndicalism with Crowd Syndicalism. It has decided that, in
+the interests of all of us, of a crowd civilization, of what we call the
+world or Crowd Syndicate, its industries should be controlled, not by
+the owners and not by the workers, but by those men, whoever they are,
+who can control them with the most skill and efficiency.
+
+The Crowd has come to see that the present owners--judging from current
+events, and taking them as a whole, and speaking impersonally and
+historically--have proved themselves, on the whole, incompetent to
+control industries with skill and efficiency, because they have treated
+labour as the natural enemy of capital and have quarrelled with it. It
+sees that the present workers, acting as syndicates or otherwise, are
+incompetent to own and control and manage industry because they propose
+to treat capital as the natural enemy of the workers. There has been but
+one conclusion possible. If Civilization or the Crowd Syndicate has a
+right to have its industries managed in the interests of all, and if
+the present owners have proved themselves to be mentally incompetent to
+control industry because they fight labour, and if the present labourers
+as a class have proved themselves to be mentally incompetent because
+they propose to fight capital, there is naturally but one question the
+crowd syndicate is asking to-day, namely, _"Are there any mentally
+competent business firms at all in the world, any firms whose owners and
+labourers have thought out a way of not fighting?"_ From the point of
+view of the Crowd, the men who are competent, who know how to do their
+work, do not have to lay down their tools and find out all over again
+how to do their work. They know it and keep doing it.
+
+So the Crowd keeps coming back with the question, "Are there or are
+there not any competent business establishments in our modern life?
+Which are they, and where are they?" We want to know about them. We want
+to study them. We want to focus the thought of the world on them and see
+how they do it.
+
+The answering of this question is what the next Pierpont Morgan and the
+next Tom Mann are for.
+
+What the next Pierpont Morgan is for is to find out for us who the
+competent employers are--the employers who can get twice as much work
+out of their labour as other employers do--recognize them, stand by them
+and put up money on them. The next Pierpont Morgan will find out also
+who the incompetent employers are, recognize them, stand out against
+them, and unless they have brains enough or can get brains enough to
+cooeperate with their own workmen, refuse to lend money to them.
+
+This would make a banker a statesman, would make banking a great and
+creative profession, shaping the destinies of civilizations, determining
+with coins back and forth over a counter the prayers and the songs, the
+very religions of nations, and swinging like a pendulum the fate of the
+world.
+
+The first Pierpont Morgan has made himself, in a necessary transitional
+movement, a hero in the business world because of a certain moral energy
+there is in him. He has insisted in expressing his own character in
+business. He would not send money to capitalists fighting capitalists,
+and in a general way he has compelled capitalists to cooeperate. The new
+hero of the business world is going to compel capital not merely to
+cooeperate with capital, but to cooeperate with labour and with the
+public. And as Morgan compelled the railroads of the United States to
+cooeperate with one another by getting money for those that showed the
+most genius for cooeperation, and by not getting money for railroads that
+showed less genius for it, so the next Pierpont Morgan will throw the
+weight of his capital at critical times in favour of companies that show
+the largest genius for building the mutual interests of capitalists,
+employees, and the public inextricably into one body. He is going to
+recognize as a banker that the most permanent, long-headed, practical,
+and competent employers are those whose business genius is essentially
+social genius, the genius for being human, for discovering the mutual
+interests of men, and for making human machinery work.
+
+There is a great position ahead for this hero when he comes. And I have
+seen in my mind to-day thousands of men, young and old in every
+business, in every country of the world, pressing forward to get the
+place.
+
+It is what the next Tom Mann is for--to find out for the Trades Unions
+and for the public who the most competent workmen are in every line of
+business, the workmen who are the least mechanical-minded, who have
+shown the most brains in educating and being educated by their
+employers, the most power in touching the imaginations of their
+employers with their lives and with their work, and in cooeperating with
+them.
+
+When the next Tom Mann has searched out and found the workmen in every
+line of business who are capable of working with their superiors, and of
+becoming more and more like them, he will make known to all other
+workmen and to all other Trades Unions who these workmen are, and how
+they have managed to do it. He will see that all Trades Unions are
+informed, in night-schools and otherwise, how they have done it. He will
+see that the principles, motives, and conditions that these men have
+employed in making themselves more like their superiors, in making
+themselves more and more fit to take the place of their superiors, in
+making their work a daily, creative, spirited part of a great business,
+are made so familiar to all Trades Unions that the policies of all our
+labour organizations everywhere shall change and shall be infected with
+a new spirit; and labouring men, instead of going to their shops the
+world over, to spend nine hours a day in fighting the business in which
+they are engaged, to spend nine hours a day in trying to get themselves
+nothing to do, nine hours a day in getting nobody to want to employ
+them, will work the way they would like to work, and the way they would
+all work to-morrow morning if they knew the things about capital and
+about labour that they have a right to know, and that only incompetent
+employers and incompetent labor leaders year by year have kept them from
+knowing.
+
+
+
+
+CHAPTER VI
+
+AN OPENING FOR THE NEXT PIERPONT MORGAN
+
+
+Christ said once, "He that is greatest among you let him be your
+servant."
+
+Most people have taken it as if He had said:
+
+"He that is greatest among you let him be your valet.
+
+"He that is greatest among you let him be your butler.
+
+"He that is greatest among you let him be your hostler, porter,
+footman."
+
+They cling to a mediaeval Morality-Play, Servant-in-the-House idea, a
+kind of head-waiter idea of what Christ meant.
+
+This seems to some of us a literal-minded, Western way of interpreting
+an Oriental metaphor. We do not believe that Christ meant servanthood.
+It seems to us that He meant something deeper, that He meant service;
+that He might have said as well:
+
+"He that is greatest among you let him be your Duke of Wellington.
+
+"He that is greatest among you let him be your Lincoln.
+
+"He that is greatest among you let him be your Edison, your Marconi."
+
+At all events, it is extremely unlikely that He meant looking and acting
+like a servant.
+
+He meant really being one, whether one looked like a servant or not. If
+looking independent and being independent makes the service better, if
+defying the appearance of a servant makes the service more efficient, we
+believe the appearance should be defied.
+
+It troubles us when we see the Czar of Russia in the presence of the
+civilized world, once a year taking such great pains to look like a
+servant and to wash his peasants' feet.
+
+We are not willing, if we ever have any relations with the public, to be
+Czars and look like servants.
+
+We would prefer to look like czars and be servants.
+
+We are inclined to believe that no man who is rendering his utmost
+service to the crowd ever thinks in the ordinary servant sense of being
+obedient to it. He is thinking of his service, and of its being the most
+high and perfect and most complete thing that he can render--the thing
+that he, out of all men, could think of and do, and that the crowd would
+want him to do. He is busy in being obedient to the crowd, in fulfilling
+daily its spirit, and not in taking orders from it.
+
+The reason that the larger number of men who go into politics to-day are
+inefficient and do not get the things done that crowds want, is that
+they are the kind of men who feel that they must talk and act like
+servants. Even the most independent-looking and efficient men, who look
+as if they really saw something and had something to give, often prove
+disappointing. When one comes to know a man of this type more
+intimately, one is apt to find that he is really a flunkey in his
+thoughts; that he feels hired in his mind; that he is the valet of a
+crowd, and often, too, the valet of some particular crowd--some little,
+safe, shut-in crowd, party, or special interest that wants to own, or to
+keep, or to take away a world.
+
+Whichever way to-day one looks, one finds this illusion as to what a
+public servant really is, for the moment, corrupting our public life.
+
+But Christ did not say, "He that is greatest among you, let him be your
+valet."
+
+The man who is greatest among us, neither in this age nor in any other,
+ever will or ever can be a valet. He faces the crowd the way Christ
+did--with his life, with his soul, with his God.
+
+He will not be afraid of the Crowd....
+
+He will be the Greatest, he will be a Servant.
+
+In the meantime--in the hour of the valets, only the little crowds,
+speak. The People wait.
+
+The Crowd is dumb, massive, and silent. There seems to be no one in the
+world to express it, to express its indomitable desire, its prayer, to
+lay at last its huge, terrible, beautiful will upon the earth.
+
+It is the classes or little crowds--the little pulling and pushing,
+helpless, lonely, mean, separated crowds--blind, hateful, and afraid,
+who are running about trying to lay their little wills upon the earth.
+
+The Crowd waits and is not afraid.
+
+The little, separated crowds are afraid.
+
+The world, for the moment, is being interpreted, expressed, and managed
+by People Who Are Afraid.
+
+It is the same in all the nations. In the coal strike in England one
+finds the miners in the trades unions afraid to vote except in secret
+because they are afraid of one another. One finds the miners' leaders
+afraid of the men under them and of what they might do, so that they
+have no policy except to fight. One finds the miners' leaders afraid of
+the mine-managers and of what they might do, so that they have no policy
+except to fight. One finds the mine-managers afraid of one another,
+afraid of their stockholders, afraid of the miners' leaders, and afraid
+of the newspapers and afraid of the Government.
+
+One finds the Government afraid of everybody.
+
+Everybody is afraid of the Government.
+
+Everybody fights because everybody is afraid.
+
+And everybody is afraid because everybody sees that it is mere crowds
+that are running the world.
+
+There is another reason why everybody is afraid. Everybody is afraid
+because everybody is shut in with some little separated crowd.
+
+People who are never Outside, who only see a little way out over the
+edge of the little crowd in which they are penned up, are naturally
+afraid.
+
+A world that is run by little shut-in crowds is necessarily a world that
+is run by People Who Are Afraid.
+
+And so now we have come to the fulness of the time. The cities and the
+nations, the prairies, and the seas and the mines, the very skies about
+us can be seen by all to-day to be full of a dull groping and of a great
+asking, "_Who Are The Men Who Are not Afraid?_"
+
+The moment these men appear who are not afraid, and it is seen by all
+that they are not afraid, the world (and all the little blind, helpless
+crowds in it) will be placed in their hands.
+
+
+
+
+CHAPTER VII
+
+AN OPENING FOR THE NEXT TOM MANN
+
+
+I am aware that Tom Mann is not a world figure. But he is a world type.
+And as the editor of the _Syndicalist_, the leader of the most imposing
+and revealing labour rally the world has seen, he is of universal
+interest. Those of us who believe in crowds are deeply interested in
+finding, recognizing, creating, and in seeing set free out of the ranks
+of men the labour leaders who shall express the nobility and dignity of
+modern labour, who shall express the bigness of spirit, the
+brawny-heartedness, the composure, the common-sense, the patriotism, the
+faithfulness and courage of the People.
+
+I indict Tom Mann before the bar of the world as not expressing the will
+and the spirit of the People.
+
+I do this as a labouring man. I decline, because I spend my time daily
+tracing out little crooked lines on paper with a pen, because I have
+wrought day and night to make little patterns of ink and little
+stretches of words reach men together round a world, because I have
+sweat blood to believe, because in weariness and sorrow I have wrought
+out at last my little faith for a world ... I decline not to be numbered
+with the labourers I see in the streets. I claim my right before all men
+this day, with my unbent body and with my unsoiled hands, to be enrolled
+among the toilers of the earth.
+
+I speak as a labouring man. I say Tom Mann is incompetent as a true
+leader of Labour.
+
+The first reason that he is incompetent is that he does not observe
+facts. He merely observes facts that everybody can see, that everybody
+has seen for years. He does not observe the new and exceptional facts
+about capital that only a few can see, the seeing of which, and the
+seeing of which first, should alone ever constitute a man a true leader
+in dealing with capital. He merely believes facts that nearly everybody
+has caught up to believing--facts about human nature, about what works
+in business. The crowd is not content with this. It has become
+accustomed to seeing that the men who lead in business, and who make
+others follow them, whether masters or workmen, are men who do it by
+observing certain new and exceptional facts and acting upon them. If
+these men cannot observe them, we have seen them create them. It is the
+men who make new things true wherever they go that the crowd is coming
+to recognize and to take seriously and permanently as the real leaders
+of Labour and of Capital to-day. Tom Mann is incompetent as a labour
+leader in dealing with capital to-day, because the things that he
+proposes to do all turn on three facts which, looked at on the outside,
+merely have or might be said to have a true look:
+
+First, employers are all alike;
+
+Second, none of them ever work;
+
+Third, they are all the enemies of Labour.
+
+Tom Mann is incompetent to grapple with Capital in behalf of Labour as
+any great labour leader would have to do, because he has his facts wrong
+about Capital, is simple-minded and rudimentary and undiscriminating
+about the men with whom he deals, and sees them all alike.
+
+This is a poor beginning even for fighting with them.
+
+The second reason that Tom Mann is incompetent is, not that he has his
+facts wrong and does not think, but that he carries not-thinking about
+the employing class still further, has come to make a kind of religion
+out of not-thinking about them. And instead of thinking how to make
+labouring men think better than their employers think, and making them
+think so well that they can crowd their way into their employers'
+places, he proposes to have labour get into their places without
+thinking, and run a world without thinking. All that is necessary in
+order to have workmen run the world, is to get workmen to stop working,
+to stop thinking, and then as rapidly as possible to get everybody else
+to stop thinking. Then the world will fall into their hands.
+
+The third reason that Tom Mann is incompetent is that he is unpractical
+and full of scorn. And scorn, from the point of view of the
+practical-minded man, is a sentimental and useless emotion. We have
+learned that it almost always has to be used by a man who has his facts
+wrong, that is, who does not see what he himself is really like, and who
+has not noticed what other people are really like. No man who sees
+himself as he is, feels at liberty to use scorn. And no man who sees
+others as they are, sees any occasion for it. Tom Mann uses hate also,
+and hate has been found to be, as directed toward classes of persons as
+a means of getting them to do things, archaic and inefficient. It is not
+quite bright. It need not be denied that hate and scorn both impress
+some people, but they never seem to impress the people that see things
+to do and who find ways to do them. And the people who use scorn are all
+too narrow, too class-bound, and too self-regarding to do things in a
+huge world problem like the present one.
+
+The fourth reason that Tom Mann as a labour leader is incompetent is
+that he is afraid; he is afraid of capital, so afraid that he has to
+fight it instead of grappling with it and cooeperating with it. He is
+afraid to believe in labour--so afraid that he takes orders from it
+instead of seeing for it, and seeing ahead for it. He is afraid of his
+employers' brains, of their having brains enough to understand and to to
+be convinced as to the position of the labourer. He is afraid to believe
+in his own brains, in his own brains being good enough to convince them.
+
+So he backs down and fights.
+
+If any reader who is interested to do so will kindly turn back at this
+point a page or so, and read this chapter we have just gone through
+together, over again, and if he will kindly, wherever it occurs, insert
+for Tom Mann, labour leader, "D.A. Thomas, leader of mine-owners," he
+will save much time for both of us, and he will kindly make one chapter
+in this book which is already much too long, as good as two. Tom Mann
+(unless he is changed) is about to be dropped as a typical modern leader
+of Labour because he is afraid, and what he expresses in the labouring
+class is its fear of Capital.
+
+And what D.A. Thomas expresses for Capital is its fear of Labour.
+
+There are thousands of capitalists and hundreds of thousands of labour
+men who have something better they want expressed by their leaders, than
+their Fear.
+
+Out of these men the new leaders will be chosen.
+
+
+
+
+CHAPTER VIII
+
+THE MEN WHO LOOK
+
+
+During the recent coal strike in England, as at all times in the world,
+heroes abounded.
+
+The trouble with most of us during the coal strike was not in our not
+having heroes, but in our not being quite sure which they were.
+
+Davy McEwen, a miner who stood out against the whole countryside, and
+went to his work every day in defiance of thousands of men on the hills
+about him trying to stop him, and hundreds of thousands of men all over
+England trying to scare him, was not a hero to Mr. Josiah Wedgewood. Mr.
+Josiah Wedgewood one day in the height of the conflict, from his seat in
+the House of Commons, rose in his might--and before the face of the
+nation called Davy McEwen a traitor to his class.
+
+Sir Arthur Markham, one of the largest of the mine-owners, in the height
+of the conflict between the mine-owners and the miners over wages, rose
+in the House and declared that, in his opinion as a mine-owner, the
+mine-owners were wrong and the miners were right, and that the
+mine-owners could afford to pay better wages, and should yield to the
+men.
+
+He was called a traitor to his class.
+
+At the last moment in the coal strike, when the Government had done its
+best, and when the labour leaders still proposed to hold up England and
+defy the Government until they got their way, Stephen Walsh, one of the
+leaders of the miners, stood up in the face of a million miners and said
+he would not go on with the others against the Government. "It is now
+time for the trades union men to return to work. We have done what we
+could. Our citizenship should be higher than our trades unionship, and
+with me, as long as I am a trades union man, it will be."
+
+He was called a traitor to his class.
+
+I am an unwilling and unfit person, as a sojourner and an American, to
+take any position on the merits of the question as to the
+disestablishment of the Church in Wales. But when I saw Bishop Gore
+standing up and looking unblinkingly at facts or what he thought were
+facts which he would rather not have seen and which were not on his
+side, and when I saw him voting deliberately for the disestablishment of
+his own Church, I greeted with joy, as if I had seen a cathedral,
+another traitor to his class. I almost believe that a Church that could
+produce and supply a man like this for a great nation looking through
+every city and county year by year for men to go with it ... a Church
+that could produce and keep producing Bishop Gores, would be entitled,
+from a great nation to anything it liked.
+
+ * * * * *
+
+Men seem to be capable of three stages of courage. Courage is graded to
+the man.
+
+There is the man who is so tired, or mechanical-minded, that he can only
+think of himself.
+
+There is the man who is so tired that he can only think of his class.
+
+And there is the man that one has watched being moved over slowly from a
+Me-man into a Class-man, who has begun to show the first faint
+beginnings of being a Crowd-man.
+
+One man has courage for himself because he knows what he wants for
+himself. Another has courage for his class because he knows what he
+wants for his class. Another has courage for God and for the world
+because there are things he sees that he wants for God and for the
+world, and he sees them so clearly that he sees ways to get them.
+
+Lack of courage is a lack of vision or clear-headedness about what one
+wants. I do not know, but I can only say that it has seemed to me that
+Bishop Gore has a vision or clear-headedness about what he wants for
+democracy, and that he uses his vision of what he wants for democracy to
+true his vision for his class. Perhaps also he has a vision for his
+class for the church people that it is for the interest church people to
+be the class that is, out of all the world, supremely considerate, big,
+leisurely, unfretful in its dealings with others. Perhaps also he has a
+vision for himself and is clear-headed for himself, and has seen that
+though the steeples fall about him, and though the altars go up in
+smoke, he will keep the spirit of God still within his reach. The
+gentleness, the grim hope for the world and the patience that built the
+cathedrals, shall be in his heart day and night.
+
+I hold no brief for Bishop Gore.
+
+I know there must be others like him who voted on the other side.
+
+I know there are hundreds of thousands of employers who in their hearts
+are like him. I know there are hundreds of thousands of men in the
+trades unions who are like him.
+
+I am not sure that Bishop Gore, on the merits of the case, was right. I
+wish this day I knew that he was wrong. I wish that I had spent the last
+six months in fighting him, in fighting against his vision, that I might
+be more free to-day to point to him with joy when I go up and down the
+streets with men and look at the churches with men--the rows of
+churches--and try to tell them what they are for. I have seen that the
+cathedrals scattered about under the sky in England are but God's little
+tools to make great cities on the earth, and to build softly out of the
+hearts of men and women men who shall be cathedrals too--men buttressed
+against the world, men who can stand alone.
+
+And it has seemed to me that Tom Mann and D.A. Thomas are incompetent as
+leaders of industry because they do not see that Labour is full of men
+who can do things like this. I am proud, over in my country across the
+sea, to be cousin to a nation that is still the headquarters--the
+international citadel--of individualism upon the earth. The world knows
+if England does not, that this kind of individualism is the most
+characteristic, the most mighty and impregnable Dreadnought against that
+England has produced.
+
+But England knows it too.
+
+I have seen thousands of men in England in their dull brown clothes pass
+by me in the street who know and respond to the spirit that is in Bishop
+Gore, and who have the courage to show it themselves. And the vision is
+in them, but it is not waked. The moment it is waked we will have a new
+world. It is because Tom Mann and D.A. Thomas are not leaders of men who
+have this spirit that they are about to be dropped as typical leaders of
+Labour and Capital in modern times. No man will be accepted by the Crowd
+to-day as a competent leader of his class who is afraid of the other
+classes. No man will be said to be a true leader, to be competent to
+make things move in the world, who does not have three gears of courage:
+courage for himself, courage for his own people, courage for other
+people; and who does not dare to deal with other people as if they
+really might be dealt with, after all, as fellow human beings capable of
+acting like fellow human beings, capable of finer and of truer things,
+of more manly and patient, more shrewdly generous, more far-sighted
+things, than might appear at first.
+
+ * * * * *
+
+Was Mr. Josiah Wedgewood right when he called Davy McEwen a traitor to
+his class?
+
+I do not want to judge Davy McEwen. Such things are matters of personal
+interpretation, and of standing with a man face to face for a moment and
+looking him in the eyes.
+
+Of course, if I had done this, I might have been tempted and despised
+him.
+
+And I might now. The thing that I would have tried to look down through
+to in him, if I had looked him in the eye, would have been something
+like this: "Are you or are you not, Davy McEwen, standing out day after
+day against your class because you can see less than your class sees,
+because you are a mere me-man? Do you go by here grimly day by day, past
+all these people lined up on the hills, sternly thinking of yourself?"
+
+If I found that this was true, as it might well be, and often is, I
+would say that Davy McEwen was a traitor to his class. But if I found
+Davy McEwen going past hills-ful of workmen because he had a larger,
+fairer vision of what his class is than they had, if it proved to be
+true that the crowd-man in him was keeping the class-man in place, and
+holding true his vision for his class, I would say that it was his class
+that was being a traitor to him; I would say that sooner or later his
+class would see in some quiet day that it had been a traitor to him and
+to the world, and a traitor to itself.
+
+ * * * * *
+
+If socialism and individualism cannot work together, and if (like the
+masculine and feminine in spirit) each cannot make itself the means and
+the method of fulfilling the other, there is no reason why either of
+them should be fulfilled.
+
+In the meantime, there is a kind of self-will that seems to me, as its
+shadow comes across my path, like God himself walking on the earth. And
+I have seen it in the rich and I have seen it in the poor, and in people
+who were being wrong and in people who were being right.
+
+It is like hearing great bells in the dark, singing in the solemn night
+to so much as hear of a man somewhere, I might go and see, who stands
+alone.
+
+If we want to stand together, let us begin with these men who can stand
+alone.
+
+There is a sense in which Christ died on the cross because He could
+find at the time no other way of saying this. There is a sense in which
+the decline of individualism is what he died for.
+
+Or we might call it the beginning of individualism. He died for the
+principle of doing what he thought was right before anybody else did it,
+and whether anybody else did it or not. The self-will of Jesus was half
+the New Testament. He crucified himself, his mother, and a dozen
+disciples that His own vision for all might be fulfilled. Socialism
+itself, what is good in it, would not exist to-day if Jesus, the Christ,
+had not practised socialism, in the best sense, by being an
+individualist.
+
+If we are going to get to socialism by giving up individualism, by
+abolishing heroes, why get to it?
+
+This more glorious self-will is not, of course, of a kind that all men
+can expect to have. Most of us have not the vision that equips us, and
+that gives us the right, to have it. But we can exact of our leaders
+that they shall have it--that they shall see more for us than we can see
+for ourselves, that they shall hold their vision up before us and let us
+see it, and let us have the use of it, that they shall be true to us,
+that they shall be the big brothers of the people.
+
+
+
+
+CHAPTER IX
+
+RULES FOR TELLING A HERO--WHEN ONE SEES ONE
+
+
+I have sometimes hoped that the modern world was about to produce at
+last some man somewhere with a big-hearted, easy powerful mind, who
+could protect the French Revolution. What we need most of all just now
+in our present crisis is some man who could take up the French
+Revolution without half trying, all the world looking on and wondering
+softly how he dares to do it, and put it gently but firmly, and once for
+all, up high somewhere where no one except geniuses, or at least the
+very tallest-minded people, could ever again get at it.
+
+As it is, hardly a day passes but one sees new little nobodies
+everywhere all about one reaching up without half thinking to it--to the
+French Revolution--grabbing it calmly, and then using it deliberately
+before our eyes as a general free-for-all analogy for anything that
+comes into their heads. The Syndicalists and Industrial Workers of the
+World have had the use of it last. The fact that the French Revolution
+was French and that it worked fairly well a hundred years ago and with a
+Louis Sixteenth sort of person, and as a kind of first rough sketch, or
+draft of just what a revolution might be for once, and what it would
+have to get over being afterward, as soon as possible, never seems to
+have occurred to many people. One sees them rushing about the world
+trying to get up exact duplicates, little fussy replicas of a
+revolution, and of a kind of revolution that the real world put quietly
+away in the attic seventy years ago. The real world, and all the men in
+it who are facing real facts to-day, are getting what they want in
+precisely the opposite of the violent, theatrical French-Revolution
+way. The fact that people are quite different now, and that it is more
+effective and practical to get new ideas into their heads by keeping
+their heads on than it is by taking their heads off--some of us seem to
+have passed over. Living as we do in a world to-day with our new
+explosives, our new antiseptics, our new biology, bacteriology, our new
+storage batteries, our habit of getting everything we get and changing
+everything we change by quietly and coolly looking at facts, the old
+lumbering fashion of having a beautiful, showy, emotional revolution now
+on one side, and then waiting to have another beautiful, showy,
+emotional revolution on the other, each oscillating back and forth year
+by year until people finally settle down, look at facts together, become
+scientific, and see things as they are--has gone by. We have not time
+for revolutions nowadays. They may be amusing, but they are not
+practical, and evolution or revolution-without-knowing-it, or evolution
+all together, suit us better. We are in a world in which we are seeing
+men almost being made over before our eyes by the scientific habit of
+thought--by the new, slow, imperious way we have come to have of making
+ourselves look at things at which we would rather not look, until we see
+them as they are. The man of scientific spirit, the quiet-minded,
+implacable man who gets what he wants for himself and for others by
+merely turning on the light, who makes a new world for us by just
+showing us more plainly the one we really have, possesses the earth.
+
+There is no reason why revolutionists should feel that they are
+particularly courageous, that they are the particularly high-minded,
+romantic, adventurous, uncompromising and superior people. The real
+adventure, the abiding emotion and wonder of living in the twentieth
+century, lies in the high, patient, slow, quiet, silent enterprise of
+seeing facts as they are, and without any fuss, and inexorably and with
+good cheer, acting on them. The human race has a new temperament. The
+way to fight now is to look, to look first, to look longest, and to
+look for the most people. The way we win a revolution or bring the
+enemy to terms to-day is by battering the enemy with cooeperation, with
+understanding him and being understood by him, by being impregnably,
+obstinately his brother, by piling up huge happy citadels of good-will,
+of services rendered, services deserved, and services returned. We had
+an idea once that the way to conquer a man was by hitting the outside of
+him. We conquer men now by getting inside of them, and by getting inside
+first and then dealing with outside things together.
+
+We see the inside. It is the modern note to see the inside, to attack
+the essence, the spirit, and to work everything out from that.
+
+The modern method of being courageous and of defending what we want is a
+kind of chemistry.
+
+Hercules is a bust now.
+
+We prefer still little women like Madame Curie, or a man like Sir Joseph
+Lister, or like Wilbur Wright--the courage that faces material facts,
+that deals with the elements of things, whether in a bottle, or in the
+heaven above us, or in the earth, or in a man, or in an enemy.
+
+When the subject-matter is human nature and the courage we have to have
+is the courage that can deal with people, we ask ourselves: "What are
+the most difficult facts to face in people?"
+
+They are:
+
+ The facts about how they are different from us. The facts
+ about their being like us. The facts as to what we can do
+ about it.
+
+So it has come to seem to me to be the greatest, the most typical and
+difficult courage of modern life and of a crowd civilization, the
+courage to look at actual facts in people and to see how the people can
+be made to go together.
+
+A man's courage is his sense of identity.
+
+A man's courage toward nature, heat, cold, mountains, seas, deserts,
+chemistry, geology, is his sense of identity with God and of his right
+to share with God in the creating of His world.
+
+His courage toward people is his sense of identity with men who seem
+different from him, of all races, all classes, and all nations. He sees
+the differences in their big relations alongside the resemblances. Then
+he fits the differences into the resemblances and knows what to do.
+
+There is a statue of Sir George Livesey, one of the early presidents of
+the South Metropolitan Gas Company, placed at the entrance of the works
+where thousands of workmen day and night pass in and pass out.
+
+Sir George Livesey was the man who, in the early days of the South
+Metropolitan Gas Company, stood out against all his workmen, for six
+long weeks, to get the workmen to believe that they were as good as he
+was. He believed that they were capable, or should be capable, of being
+identified with him and working with him as partners, of sharing in the
+direction of the business, of sharing in the profits, and cooeperating
+all day, every day, with him and the other partners, to make the
+business a success.
+
+He did not propose to be locked up in a business, if he could help it,
+with men who did not feel identified with him, who were not his
+partners, or who did not want to be.
+
+He thought it was not good business to engage five thousand men and pay
+them deliberately so much a day to fight his business on the inside of
+the works. Being obliged to do his business as a fight against people
+who helped him all the time, watching and outwitting them as if he were
+dealing with five thousand intelligent gorillas instead of with fellow
+human beings, did not interest him.
+
+He did not believe that the men themselves, in spite of the way they
+talked, when they came to think of it, really enjoyed being intelligent
+gorillas, any more than he did.
+
+The Trades Unions passed a resolution that it was safer for the men in
+dealing with Sir George Livesey to keep on being gorillas.
+
+Sir George Livesey proposed that they should all try being fellow human
+beings and being in partnership for a little while and see how it
+worked.
+
+The Trades Unions were afraid to let them try. Even if it worked very
+well, and if it turned out that being men was safer, in this one
+particular case, than being gorillas, it would set a bad example, the
+Trades Unions thought. They took the ground that it was safer to have
+all men treated alike, whether they were gorillas or not.
+
+They instructed the men to strike. The South Metropolitan Gas Company
+was almost closed up, but it did not yield.
+
+Sir George Livesey took the ground that if the Trades Unions believed
+that his men were not good enough for him, and that he was not good
+enough for his men, he would wait until they did.
+
+The bronze statue of Sir George Livesey that the men have raised, and
+that thousands of men go by every day, day after day, and look up to at
+their work, was raised to a man who had stood out against his workmen
+for weeks to prove that they were as good as he was, and could be
+trusted to be loyal to him, and that he was as good as they were, and
+that he could be trusted to be loyal to them.
+
+He had the courage to insist on being, whether anybody wanted it for the
+moment or not, a new kind and new size of man. He preferred being
+allowed to be a new kind and new size himself, and he preferred allowing
+his men to be new kinds and new sizes of men, and he made a shrewd,
+dogged guess that when they tried it they would like it. They were
+merely afraid to be new sizes, as we all are at first.
+
+ * * * * *
+
+There are possibly three ways in which, in the confusion of our modern
+world, one can tell a hero when one sees one.
+
+One knows a hero first by his originality. He invents a new kind and new
+size of man. He finishes off one sample. There he is.
+
+The next thing one notices about this man (when he is invented) is his
+humility. He never seems to feel--having invented himself--how original
+he is. The more original people think he is, and the more they try to
+set him one side as an exception, the more he resents it.
+
+And then, of course, the final way one knows a man is a hero is always
+by his courage, by his masterful way of driving through, when he meets a
+man, to his sense of identity with him.
+
+One always sees a hero going about quietly everywhere, treating every
+other man as if he were a hero too.
+
+He gets so in the habit, from day to day (living with himself), of
+believing in human nature, that when he finds himself suddenly up
+against other people he cannot stop.
+
+It is not that he is deceived about the other people, though it might
+seem so sometimes. He merely sees further into them and further for
+them.
+
+Has he not invented himself? Is he not at this very moment a better kind
+of man than he thought he could be once? Is he not going to be a better
+kind to-morrow than he is now?
+
+So, quietly, he keeps on year by year and day by day, treating other
+people as if they were, or were meant to be, the same kind of man that
+he is, until they are.
+
+
+
+
+CHAPTER X
+
+WHO IS AFRAID?
+
+
+When Christ turned the other cheek, the last thing He would have wanted
+any one to think was that He was backing down, or that He was merely
+being a sweet, gentle, grieved person. He was inventing before
+everybody, and before His enemies, promptly and with great presence of
+mind, a new kind and new size of man. It was a more spirited, more
+original, more unconquerable and bewildering way of fighting than
+anybody had thought of before. To be suddenly in an enemy's presence a
+new kind and new size of man--colossal, baffling--to turn into
+invisibility before him, into intangibility, into another kind of being
+before the enemy's eyes, so that he could not possibly tell what to do,
+and so that none of the things that he had thought of to do would
+work.... This is what Christ was doing, it seems to some of us, and it
+is apparently the way He felt about it when He did it.
+
+Turning the other cheek is a kind of moral jiu-jitsu.
+
+ * * * * *
+
+The last thing that many of us who are interested in the modern world
+really want is to have war, or fighting, stop. We glory in courage, in
+the power of facing danger, in adventuresomeness of spirit, in every
+single one of the qualities that always have made, and always will make,
+every true man a fighter.
+
+We contend that fighting, as at present conducted, is based on fear and
+lazy-mindedness; that it is lacking in the manlier qualities, that the
+biggest and newest kind of men are not willing to be in it, and that it
+does not work.
+
+We would rather see the world abolished than to see war abolished.
+
+We want to see war brought up to date.
+
+The best way to fight was invented some two thousand years ago, and the
+innocent, conventional persons who still believe in a kind of routine,
+or humdrum, of shooting, who have not caught up with this
+two-thousand-year-old invention, are about to be irrevocably displaced
+in our modern life by men who have a livelier, more far-seeing, more
+practical, more modern kind of courage. From this time on we have made
+up our minds, we, the people of this world, that the only men we are
+going to allow to fight for us are the men who can fight the way Christ
+did.
+
+Men who have not the courage to fight the way Christ did are about to be
+shut up by society; no one will harm them, of course, innocent, afraid
+persons, who have to protect themselves with gunpowder, but they will
+merely be set one side after this, where they will not be in a position
+to spoil the fighting of the men who are not afraid.
+
+And who are the men who are not afraid?
+
+To search your enemy's heart, to amputate, as by a kind of spiritual
+surgery, the very desire for fighting in him, to untangle his own life
+before his eyes and suddenly make him see what it is he really wants, to
+have him standing there quietly, radiantly disarmed, gentle-hearted, and
+like a child before you; if you are able, Gentle Reader, or ever have
+been able, to do this, you are not afraid! Why should any one ever have
+supposed that it takes a backing down, giving up, teary, weak, and
+grieved person to do this?
+
+Christ expressed His idea of courage very mildly when He said, in
+effect: "Blessed are those who dare to be meek, for they shall inherit
+the earth."
+
+It takes a bolder front to step up to a man one knows is one's enemy
+and cooeperate with him than it does to do a little, simple, thoughtless,
+outside thing like stepping up to him and knocking him down.
+
+Cooeperating with a man in spite of him, moving over to where he is,
+winning a victory over him by getting at his most rooted, most
+protected, secret, instinctive feelings, literally striking him through
+to the heart and making a new kind of man out of him before his own
+eyes, by being a new kind of man to him, takes a bigger, stiller
+courage, is a more exposed and dangerous thing to do than to fall on him
+and fight him.
+
+It is also more practical. The one cool, practical, hard-headed way to
+win a victory over an enemy is to do the thing that makes him the most
+afraid. And there is no man people are more afraid of than the man who
+stands up to them, quietly looks at them, and will not fight with them.
+He is doing the one thing of all others to them that they would not dare
+to do. They wonder what such a man thinks. If he dares stand up before
+them and face them with nothing but thinking, what is he thinking?
+
+What he thinks, if it makes him able to do a thing like this, must have
+some man-stuff in it. They prefer to wait and see what he thinks.
+
+Courage consists in not being afraid of one's own mind and of other
+people's minds. When men become so afraid of one another's minds and of
+their own minds that they cannot think, they have to back down and
+fight. They are cowards.
+
+They do not know what they think.
+
+They do not know what they want.
+
+
+
+
+CHAPTER XI
+
+THE TECHNIQUE OF COURAGE
+
+
+I have never known a coward.
+
+I have known men who did cowardly things and who were capable of
+cowardly thoughts, but I have never known a man who could be fairly and
+finally classified as a coward.
+
+Courage is a process.
+
+If people are cowards it is because they are in a hurry.
+
+They have not taken the pains to see what they think.
+
+The man who has taken the time to think down through to what he really
+wants and to what he is bound to get, is always (and sometimes very
+suddenly and unexpectedly) a courageous man.
+
+It is the man who is half wondering whether he really wants what he
+thinks he wants or not, or whether he can get it or not, who is a
+coward.
+
+The coward is a half man. He is slovenly minded about himself. He gets
+out of the hard work of seeing through himself, of driving on through
+what he supposes he wants, to what he knows he wants.
+
+So, after all, it is a long, slow, patient pull, being a courageous man.
+Few men have the nerve to take the time to attend to it.
+
+The first part of courage consists in all this hard work one has to put
+in on one's soul day after day, and over and over again, doggedly, going
+back to it. _What is it that I really want?_
+
+The second, or more brilliant-looking part of courage, the courageous
+act itself (like Roosevelt's when he is shot), which everybody notices,
+is easy. The real courage is over then.
+
+Courage consists in seeing so clearly something that one wants to get
+that one is more afraid of not getting it than one is of anything that
+can get in the way.
+
+The first thing that society is ever able to do with the lowest type of
+labouring man seems to be to get him to want something. It has to think
+out ways of getting him waked up, of getting him to be decently selfish,
+and to want something for himself. He only wants a little at first; he
+wants something for himself to-day and he has courage for to-day. Then
+perhaps he wants something for himself for to-morrow, or next week, or
+next year, and he has courage for next week, or for next year. Then he
+wants something for his family, or for his wife, and he has courage for
+his family, or for his wife.
+
+Gradually he sees further and wants something for his class. His courage
+mounts up by leaps and bounds when he is liberated into his class. Then
+he discovers the implacable mutual interest of his class with the other
+classes, and he thinks of things he wants for all the classes. He thinks
+the classes together into a world, and becomes a man. He has courage for
+the world.
+
+When men see, whether they are rich or poor, what they want, what they
+believe they can get, they are not afraid.
+
+The next great work of the best employers is to get labour to want
+enough. Labour is tired and mechanical-minded. The next work of the
+better class of labourer, or the stronger kind of Trades Union, is to
+get capital to want enough. Capital is tired, too. It does not see
+really big, worth-while things that can be done with capital, and has no
+courage for these things.
+
+The larger the range and the larger the variety of social desire the
+greater the courage.
+
+The problem in modern industry is the arousing of the imaginations of
+capitalists and labourers so that they see something that gives them
+courage for themselves and for one another, and courage for the world.
+
+The world belongs to the men of vision--the men who are not afraid--the
+men who see things that they have made up their minds to get.
+
+Who are the men to-day, in all walks of life, who want the most things
+for the most people, and who have made up their minds to get them?
+
+There is just one man we will follow to-day--those of us who belong to
+the crowd--the man who is alive all over, who is deeply and gloriously
+covetous, the man who sees things he wants for himself, and who
+therefore has courage for himself, and who sees things he wants and is
+bound to get for other people, and who therefore has courage for other
+people.
+
+This is the hardest kind of courage to have--courage for other people.
+
+
+
+
+CHAPTER XII
+
+THE MEN WHO WANT THINGS
+
+
+During the coal strike I took up my morning paper and read from a speech
+by Vernon Hartshorn, the miners' leader: "In a week's time, by tying up
+the railways and other means of transportation, we could so paralyze the
+country that the government would come to us on their knees and beg us
+to go to work on terms they are now flouting as impossible."
+
+During the dockers' strike I took up my morning paper and read Ben
+Tillett's speech, at the meeting the day before, to fifty thousand
+strikers on Tower Hill. "'I am going to ask you to join me in a prayer,'
+Tillett said. 'Lord Devonport has contributed to the murder, by
+starvation, of your children, your women, and your men. I am not going
+to ask you to do it, but I am going to call on God to strike Lord
+Devonport dead,' He asked those who were prepared to repeat the 'prayer'
+to hold up their hands. Countless hands were held up, and cries: 'Strike
+him doubly stone dead!' The men then repeated the following 'prayer',
+word for word, after Tillett:
+
+ "'O God, strike Lord Devonport dead.'
+
+"Afterward the strikers chanted the words: 'He shall die! He shall
+die!'"
+
+There are times when it is very hard to have courage for other people.
+
+It is when one watches people doing cowardly things that one finds it
+hardest to have courage for them.
+
+I felt the same way both mornings at first when I held my paper in my
+hand and thought about what I had read, about the government's going
+down on its knees, and about God's striking Lord Devonport dead.
+
+The first feeling was one of profound resentment, shame--a huge,
+helpless, muddle-headed anger.
+
+I had not the slightest trace of courage for the miners; I did not see
+how the government could have any courage for them. And I had no courage
+for the dockers, or for what could be expected of the dockers. I did not
+see how Lord Devonport could have any courage for them.
+
+I repeated their prayer to myself.
+
+The dockers were cowards. I was not going to try to sympathize with
+them, or try to be reasonable about them. It was nothing that they were
+desperate and had prayed. Was I not desperate too? Would not the very
+thought that fifty thousand men could pray a prayer like that make any
+man desperate? It was as if I had stood and heard fifty thousand beasts
+roaring to their god.
+
+"They are desperate," I said to myself: "I will not take what they think
+seriously. It does not matter what desperate people think."
+
+Then I waited a minute. "But I am desperate, too," I said; "I must not
+take what I think seriously. It does not matter what desperate people
+think."
+
+I thought about this a little, and drove it in.
+
+"What I think will matter more a little later, perhaps, when I get over
+being desperate."
+
+"Perhaps what the dockers think will matter more a little later, too."
+
+In the meantime are not their scared and hateful opinions as good as my
+scared and hateful opinions?
+
+The important and final opinions, the ones to be taken seriously, that
+can be acted on, will be the opinions of those who get over being scared
+and hateful first.
+
+Then I stood up for myself.
+
+I had a reason for being scared and hateful. They and their prayer drove
+me to be scared and hateful.
+
+I thought again.
+
+Perhaps they had a reason, too.
+
+Then it all came over me. I became a human being all in a minute when I
+thought of it.
+
+I became suddenly full of courage for the hateful dockers.
+
+I thought how much more discouraging it would be if they had not been
+hateful at all.
+
+ * * * * *
+
+I do not imagine God was sorry when He heard those fifty thousand
+dockers asking Him to strike Lord Devonport dead.
+
+Not that He would have approved of it.
+
+It was not the last word of wisdom or reasonableness. It was lacking in
+beauty and distinction as a petition, as being just the right form of
+prayer for those fifty thousand faultless dockers up on Tower Hill that
+afternoon (the whole of London listening, in that shocked and proper way
+that London has).
+
+But I have not lost all courage for the dockers who made it.
+
+They still want something! They still are men! They still stand up when
+they speak to Heaven! There is some stuff in them yet! They make heaven
+and earth ring to get a word with God!
+
+This all means something to God, probably.
+
+Perhaps it might mean something to us.
+
+We are superior persons, it is true. We do not pray the way they pray.
+
+We believe in being more self-controlled. We take our breakfasts
+quietly, and with high collars and silk hats, and with gilt prayer-books
+we go into the presence of our Maker. We believe in being calm and
+reasonable.
+
+But if men who have not enough to eat are so half-dead and so worthless
+that they can feel calm and reasonable about it, and can always be
+precisely right and always say precisely the right thing--if, with their
+wives fainting in their arms and their babies crying for food, all that
+those dockers had character enough to do, up on Tower Hill, was to make
+a polite, smooth, Anglican prayer to God--a prayer like a kind of
+blessing before not having any meat, and not that awful, fateful, husky
+cry to Heaven, a roar or rending of their hearts up to the black and
+empty sky--what would such men have been good for? What hope or courage
+could any one have for them, for such men at such a time, if they would
+not, if they could not, come thundering and breaking into His presence,
+fifty thousand strong, to get what they want?
+
+I may not know God, but whatever else He is, I feel sure that He is not
+a precise stickler-god, that He is not pompous about spiritual manners,
+a huge, literal-minded, Proper Person, who cannot make allowances for
+human nature, who cannot hear what humble, rough men like these, hewing
+their vast desires for Him out of darkness, and out of little foolish
+words, are trying to say to Him.
+
+And perhaps we, too, do not need to be literal-minded about a prayer
+that we may hear, or that we may overhear, roaring its way up past our
+smooth, beautiful lives rudely to Heaven.
+
+What is the gist of the prayer to God, and to us?
+
+What is it that the men are trying to say in this awful, flaming,
+blackening metaphor of wishing Lord Devonport dead?
+
+The gist of it is that they mean to say, whether they are right or wrong
+(like us, as we would say, whether we were right or wrong), they mean to
+say that they have a right to live.
+
+In other words, the gist of it is that we are like them, and that they
+are like us.
+
+I, too, in my hour of deepest trial, with no silk hat, with no gloves,
+with no gilt prayer-book, as I should, have flashed out my will upon my
+God. I, too, have cried with Paul, with Job, across my sin--my sin that
+very moment heaped up upon my lips--have broken wildly in upon that
+still, white floor of Heaven!
+
+And when the dockers break up through, fling themselves upon their God,
+what is it, after all, but another way of saying, "I am persuaded that
+neither death, nor life, nor angels, nor principalities, nor powers, nor
+things present, nor things to come, nor height, nor depth, nor any other
+creature, shall be able to separate us from the love of God...."
+
+It may have been wicked in the dockers to address God in this way, but
+it would have been more wicked in them not to think He could understand.
+
+I believe, for one, that when Jacob wrestled with the angel, God looked
+on and liked it.
+
+The angel was a mere representative at best, and Jacob was really
+wrestling with God.
+
+And God knew it and liked it.
+
+Praying to strike Lord Devonport dead was the dockers' way of saying to
+God that there was something on their minds that simply could not be
+said.
+
+I can imagine that this would interest a God, a prayer like the dockers'
+prayer, so spent, so desperate, so unreasonable, breaking through to
+that still, white floor of Heaven!
+
+And it does seem as if, in our more humble, homely, and useful capacity
+as fellow human beings, it might interest us.
+
+It seems as if, possibly, we might stop criticising people who pray
+harder than we do, pointing out that wrestling with God is really rather
+rude--as if we might stop and see what it means to God and what it means
+to us, and what there is that we might do, you and I, oh, Gentle Reader,
+to make it possible for the dockers on Tower Hill to be more polite,
+perhaps, more polished, as it were, when they speak to God next time.
+
+Perhaps nothing the dockers could do in the way of being violent could
+be more stupid and wicked than having all these sleek, beautiful,
+perfect people, twenty-six million of them, all expecting them not to be
+violent.
+
+In my own quiet, gentle, implacable beauty of spirit, in my own ruthless
+wisdom on a full stomach, I do not deny that I do most sternly
+disapprove of the dockers and their violence.
+
+But it is better than nothing, thank God!
+
+They want something.
+
+It gives me something to hope for, and to have courage for, about
+them--that they want something.
+
+Possibly if we could get them started wanting something, even some
+little narrow and rather mean thing, like having enough to eat--possibly
+they will go on to art galleries, to peace societies, and cathedrals
+next, and to making very beautiful prayers (alas, Gentle Reader, how can
+I say it?) like you--Heaven help us!--and like me!
+
+I would have but one objection to letting the dockers have their full
+way, and to letting the control of the situation be put into their
+hands.
+
+They do not hunger enough.
+
+They are merely hungering for themselves.
+
+This may be a reason for not letting the world get entirely into their
+hands, but in the meantime we have every reason to be appreciative of
+the good the dockers are doing (so far as it goes) in hungering for
+themselves.
+
+It would be strange indeed if one could not tolerate in dockers a little
+thing like this. Babies do it. It is the first decency in all of us. It
+is the first condition of our knowing enough, or amounting to enough, to
+ever hunger for any one else. Everybody has to make a beginning
+somewhere. Even a Saint Francis, the man who hungers and thirsts for
+righteousness, who rises to the heights of social-mindedness, who
+hungers and thirsts for everybody, begins all alone, at the breast.
+
+Which is there of us who, if we had not begun our own hungering and
+thirsting for righteousness, our tugging on God, in this old, lonely,
+preoccupied, selfish-looking way, would ever have grown up, would ever
+have wanted enough things to belong to a Church of England, for
+instance, or to a Congregational Home Missionary Society?
+
+It is true that the dockers are, for the moment (alas, fifty or sixty
+years or so!), merely wanting things for themselves, or wanting things
+for their own class. And so would we if we had been born, brought up,
+and embedded in a society which allowed us so little for ourselves that
+not growing up morally--keeping on over and over again, year after year,
+just wanting things for ourselves, and not really being weaned yet--was
+all that was left to us.
+
+There is really considerable spiritual truth in having enough to eat.
+
+Sometimes I have thought it would be not unhelpful, would make a little
+ring of gentle-heartedness around us, some of us--those of us who live
+protected lives and pray such rich, versatile prayers, if we would stop
+and think what a docker would have to do, what arrangements a docker
+would have to make before he could enjoy praying with us--falling back
+into our beautiful, soft, luxurious wanting things for others.
+
+Possibly these arrangements, such as they are, are the ones the dockers
+are trying to make with Lord Devonport now.
+
+The docker is trying to get through hungering for something to eat, to
+arrange gradually to have his hungers move on.
+
+
+
+
+CHAPTER XIII
+
+MEN WHO GET THINGS
+
+
+All the virtues are hungers. A vice is the failure of desire. A vice is
+a man's failure to have enough big hungers at hand, sternly within
+reach, to control his little ones.
+
+A man who is doing wrong is essentially bored. He has let himself drop
+into doing rows of half-things, or things which he can only half do. He
+forgets, for the moment, what it really is that he wants, or possibly
+that he wants anything. Then it is that the one little, mean Lonely
+Hunger--a glass of liquor, a second piece of pie, another man's wife, or
+a million dollars, runs away with him.
+
+When a man sins it is because his appetites fail him. Self-control lies
+in maintaining checks and balances of desire, centripetals, and
+centrifugals of desire. The worst thing that could happen to the world
+would be to have it placed in the hands of men who only have a gift of
+hungering for certain sorts of things, or hungering for certain classes
+of people, or hungering for themselves.
+
+We do not want the man who is merely hungering for himself to rule the
+world--not because we feel superior to him, but because a man who is
+merely hungering for himself cannot be taken seriously as an authority
+on worlds. People can take him seriously as an authority on his own
+hunger. But what he thinks about everything beyond that point cannot be
+taken seriously. What he thinks about how the world should be run, about
+what other people want, what labour and capital want, cannot be taken
+seriously.
+
+I will not yield place to any one in my sympathy with the dockers.
+
+I like to think that I too, given the same grandfathers, the same
+sleeping rooms and neighbours, the same milk, the same tincture of
+religion, would dare to do what they have done.
+
+But I cannot be content, as I take my stand by the dockers, with
+sympathizing in general. I want to sympathize to the point.
+
+And on the practical side of what to do next in behalf of the dockers,
+or of what to let them do, I find myself facing two facts:
+
+First, the dockers are desperate. I take their desperation as conclusive
+and imperative. It must be obeyed.
+
+Second, I do not care what they think.
+
+What they think must not be obeyed. Men who are in the act of being
+scared or hateful, whether it be for five minutes, jive months, or sixty
+years, who have given up their courage for others, or for their enemies,
+are not practical. What a man who despairs of everybody except himself
+thinks, does not work and cannot be made to work. The fact that the
+dockers have no courage about their employers may be largely the
+employers' fault. It is largely the fault of society, of the churches,
+the schools, the daily press. But the fact remains, and whichever side
+in the contest has, or is able to have, first, the most courage for the
+other side, whichever side wants the most for the other side, will be
+the side that will get the most control.
+
+If Labour, in the form of syndicalism, wants to grasp the raw materials,
+machinery, and management of modern industry out of the hands of the
+capitalists and run the world, the one shrewd, invincible way for Labour
+to do it is going to be to want more things for more people than
+capitalists can want.
+
+The only people, to-day, who are going to be competent to run a world,
+or who can get hold of even one end of it to try to run it, are going to
+be the people who want a world, who have a habit, who may be said to be
+almost in a rut, of wanting things all day, every day, for a world--men
+who cannot keep narrowed down very long at a time to wanting things for
+themselves.
+
+There will be little need of our all falling into a panic, or all being
+obliged to rely on policemen, or to call out troops to stave off an
+uprising of the labour classes as long as the labour classes are merely
+wanting things for themselves. It is the men who have the bigger hungers
+who are getting the bigger sorts of things--things like worlds into
+their hands. The me-man and the class-man, under our modern conditions,
+are being more and more kept back and held under in the smaller places,
+the me-places and class-places, by the men who want more things than
+they can want, who lap over into wanting things for others.
+
+The me-man often may see what he wants clearly and may say what he
+wants.
+
+But he does not get it. It is the class-man who gets it for him.
+
+The class-man may see what he wants for his class clearly and may say
+what he wants.
+
+But he does not get it. It is the crowd-man who gets it for him.
+
+It is a little startling, the grim, brilliant, beautiful way that God
+has worked it out!
+
+It is one of His usual paradoxes.
+
+The thing in a man that makes it possible for him to get things more
+than other people can get them is his margin of unselfishness.
+
+He gets things by seeing with the thing that he wants all that lies
+around it. With equal clearness he is seeing all the time the people and
+the things that are in the way of what he wants; how the people look or
+try to look, how they feel or try to make him think they feel, what they
+believe and do not believe or can be made to believe; he sees what he
+wants in a vast setting of what he cannot get with people, and of what
+he can--in a huge moving picture of the interests of others.
+
+The man who, in fulfilling and making the most of himself, can get
+outside of himself into his class, who, in being a good class-man, can
+overflow into being a man of the world, is the man who gets what he
+wants.
+
+I am hopeful about Labour and Capital to-day because in the industrial
+world, as at present constituted in our cooeperative age, the men who can
+get what they want, who get results out of other people, are the men who
+have the largest, most sensitive outfits for wanting things for other
+people.
+
+If there is one thing rather than another that fills one with courage
+for the outlook of labouring men to-day it is the colossal failure Ben
+Tillett makes in leading them in prayer.
+
+Even the dockers, perhaps the most casually employed, the most spent and
+desperate class of Labour of all, only prayed Ben Tillet's prayer a
+minute and they were sorry the day after.
+
+And it was Ben Tillett's prayer in the end that lost them their cause--a
+prayer that filled all England on the next day with the rage of
+Labour--that a man like Ben Tillett, with such a mean, scared, narrow
+little prayer, should dare to represent Labour.
+
+In the same way, after the shooting in the Lawrence strike, when all
+those men (Syndicalists) had streamed through the streets, showing off
+before everybody their fine, brave-looking thoughtless, superficial,
+guillotine feelings and their furious little banner, "No God and no
+Master"--it did one good, only a day or so later, to see a vast crowd of
+Lawrence workers, thirty thousand strong, tramping through the streets,
+singing, with bands of music, and with banners, "In God we trust" and
+"One is our Master, even Christ"--thousands of men who had never been
+inside a church, thousands of men who could never have looked up a verse
+in the Bible, still found themselves marching in a procession, snatching
+up these old and pious mottoes and joining in hymns they did not know,
+all to contradict, and to contradict thirty thousand strong, the idea
+that the blood and froth, the fear and unbelief, of the Industrial
+Workers of the World represented or could ever be supposed to represent
+for one moment the manhood and the courage, the faithfulness and (even
+in the hour of their extremity) the quiet-heartedness, the human loyalty
+and self-forgetfulness, the moral dignity of the American workingman.
+
+It cannot truly be said that the typical modern labouring man, whether
+in America or England, is a coward; that he has no desire, no courage,
+for any one except for himself and for his own class. Mr. O'Connor of
+the Dockers' Organization in the East of Scotland, said at the time of
+the strike of the dockers in London: "This kind of business of the
+bureaucratic labour men in London, issuing orders for men to stop work
+all over the country, is against the spirit of the trades unions of
+England. It is a thing we cannot possibly stand. We have an agreement
+with the employers, and we have no intention of breaking it."
+
+It cannot be said that the typical modern labourer is listening
+seriously to the Syndicalist or to the Industrial Worker of the World
+when he tells him that Labour alone can save itself, and that Labour
+alone can save the world. He knows that any scheme of social and
+industrial reform which leaves any class out, rich or poor, which does
+not see that everybody is to blame, which does not see that everybody is
+responsible, which does not arrange or begin to arrange opportunity and
+expectation for every man and every degree and kind of man, and does not
+do it just where that man is, and do it now, is superficial.
+
+If we are going to have a society that is for all of us, it will take
+all of us, and all of us together, to make it. Mutual expectation alone
+can make a great society. Mutual expectation, or courage for others,
+persistently and patiently and flexibly applied--applied to details by
+small men, applied to wholes by bigger ones--is going to be the next big
+serious, unsentimental, practical industrial achievement. And I do not
+believe that for sheer sentiment's sake we are going to begin by rooting
+up millionaires and, with one glorious thoughtless sweep, saying, "We
+will have a new world," without asking at least some of the owners of
+it to help, or at least letting them in on good behaviour. Nor are we
+going to begin by rooting up trade unions and labour leaders.
+
+The great organizations of Capital in the world to-day are daily
+engaged, through competition and experiment and observation, in
+educating one another and finding out what they really want and what
+they can really do; and it is equally true that the great organizations
+of labour, in the same way, are educating one another.
+
+The real fight of modern industry to-day is an educational fight. And
+the fight is being conducted, not between Labour and Capital, but
+between the labouring men who have courage for Capital and labouring men
+who have not, and between capitalists who have courage for Labour and
+those who have not. To put it briefly, the real industrial fight to-day
+is between those who have courage and those who have not.
+
+It is not hard to tell, in a fight between men who have courage and men
+who have not, which will win.
+
+Probably, whatever else is the matter with them, the world will be the
+most safe in the hands of the men who have the most courage.
+
+There are four items of courage I would like to see duly discussed in
+the meetings of the trades unions in America and England.
+
+First, A discussion of trades unions. Why is it that, when the leaders
+of trades unions come to know employers better than the other men do and
+begin to see the other side and to have some courage about employers and
+to become practicable and reasonable, the unions drop them?
+
+Second, Why is it that, in a large degree, the big employers, when they
+succeed in getting skilled representatives or managers who come to know
+and to understand their labouring men better than they do, do _not_ drop
+them? Why is it that, day by day, on all sides in America and England,
+one sees the employing class advancing men who have a genius for being
+believed in, to at first questioned, and then to almost unquestioned,
+control of their business? If this is true, does it not seem on the
+whole that industry is safer in the hands of employers who have courage
+for both sides and who see both sides than of employees who do not? Does
+not the remedy for trades unions and employees, if they want to get
+control, seem to be, instead of fighting, to see if they cannot see both
+sides quicker, and see them better, than their employers do?
+
+Third, A discussion of efficiency in a National Labour Party from the
+point of view of the trend of national efficiency in business.
+Apparently the most efficient and shrewd business men in England and
+America are the men who are running what might be called lubricated
+industries--who are making their industries succeed on the principle of
+sympathetic, smooth-running, mutual interests. If the successful modern
+business man who owns factories is not running each factory as a small
+civil war, is it not true that the only practical and successful Labour
+Party in England, the only party that can get things done for labour and
+that can hold power, is bound to be the party that succeeds in having
+the most courage for both sides, in seeing the most mutual interests,
+and in seeing how these interests can be put together, and in seeing it
+first and acting on it before any other merely one-sided party would be
+able to think it out?
+
+Fourth, A discussion of the selection of the best labour leaders to
+place at the head of the unions.
+
+Nearly every man who succeeds in business notably, succeeds in believing
+something about the people with whom he deals that the men around him
+have not believed before, or in believing something which, if they did
+believe it, they had not applied or acted as if they had believed
+before. If, in order to succeed, a business man does not believe
+something that needs to be believed before other people believe it, he
+hires somebody who does believe it to believe it for him.
+
+Perhaps Labour would find it profitable to act on this principle too,
+and to see to it that the leaders chosen to act for them are not the
+noisiest minded, but the most creative men, the men who can express
+original, shrewd faiths in the men with whom they have to deal--faiths
+that the men around them will be grateful (after a second thought) to
+have expressed next.
+
+ * * * * *
+
+In the meantime, whether among the labourers or the capitalists, however
+long it may take, it is not hard to see, on every hand to-day, the world
+about us slowly, implacably getting into the hands of the men, poor or
+rich, who have the most keen, patient courage about other people, the
+men who are "good" (God save the word!), the men who have practical,
+working human sympathies and a sense of possibilities in those above
+them and beneath them with whom they work--the men who most clearly,
+eagerly, and doggedly want things for others, who have the most courage
+for others.
+
+I have thought that if we could find out what this courage is, how it
+works, how it can be had, and where it comes from, it might be more
+worth our while to know than any other one thing in the world.
+
+I would like to try to consider a few of the sources of this courage for
+others.
+
+
+
+
+CHAPTER XIV
+
+SOURCES OF COURAGE FOR OTHERS--TOLERATION
+
+
+After making an address on inspired millionaires one night before the
+Sociological Society in their quarters in John Street, I found myself
+the next day--a six-penny day--standing thoughtfully in the quarters of
+the Zooelogical Society in Regent's Park.
+
+The Zooelogical Society makes one feel more humble, I think, than the
+Sociological Society does.
+
+All sociologists, members of Parliament, eugenists, professors, and
+others, ought to be compelled by law to spend one day every two weeks
+with the Zooelogical Society in Regent's Park.
+
+All reformers who essay to make over human nature, all idealists, should
+be required by law to visit menageries--to go to see them faithfully or
+to be put in them a while until they have observed life and thought
+things out.
+
+ A GREEN BENCH, THE ZOO, REGENT'S PARK, 1911.
+
+For orienting a man and making him reasonable, there is nothing, I find,
+like coming out and putting in a day here, making one's self gaze firmly
+and doggedly at the other animals.
+
+We have every reason to believe that Noah was a good psychologist, or
+judge of human nature, before he went into the ark, but if he was not,
+he certainly would have come out one.
+
+There is nothing like a menagerie to limber one up.
+
+Especially an idealist.
+
+Take a pelican, for instance. What possible personal ideal was it that
+could make a pelican want to be a pelican or that could ever have made
+a pelican take being a pelican seriously for one minute?
+
+And the camel with his lopsided hump. "Why, oh, why," cries the
+idealist, wringing his hands. "Oh, why----?"
+
+I have come out here this afternoon, in the middle of my book, in the
+middle of a chapter against the syndicalists, but it ill beseems me,
+after spending half a day looking calmly at peacocks, at giraffes, at
+hippopotamuses, at all these tails, necks, legs and mouths, at this
+stretch or bird's eye view--this vast landscape of God's toleration--to
+criticise any man, woman or child of this world for blossoming out, for
+living up, or fleshing up, or paring down, to what he is really like
+inside.
+
+Possibly what each man stands for is well enough for him to stand for.
+It is only when what a man says, comes to being repeated, to being made
+universal, to being jammed down on the rest of us, that the lie in it
+begins to work out.
+
+Let us let everybody alone and be ready to find things out just for
+ourselves.
+
+Here is this big, frivolous, gentle elephant, for instance, poking his
+huge, inquiring trunk into baby carriages. He is certainly too glorious,
+too profound, a personage to do such things! It does seem a little
+unworthy to me, as I have been sitting here and watching him from this
+park bench, for a noble, solemn being like the elephant--a kind of
+cathedral of a beast, to be as deeply interested as he is in peanuts.
+
+He looms up before me once more. I look up a little closer--look into
+his little, shrewd eyes--and, after all, what do I know about him?
+
+And I watch the camels with the happy, dazed children on their backs, go
+by with soft and drifting feet. Do I suppose I understand camels? Or I
+follow the crowd. I find myself at last with that huge, hushed,
+sympathetic congregation at the 4 P.M. service, watching the lions eat.
+
+Everything does seem very much mixed up when one brings one's
+Sociological Society dogmas, and one's little neat, impeccable row of
+principles to the test of watching the lions eat!
+
+Possibly people are as different from one another inside--in their souls
+at least--as different as these animals are.
+
+It is true, of course, that as we go about, people do have a plausible
+way in this world--all these other people, of looking like us.
+
+But they are different inside.
+
+If one could stand on a platform as one was about to speak and could
+really see the souls of any audience--say of a thousand people--lying
+out there before one, they would be a menagerie beside which, O Gentle
+Reader, I dare to believe, Barnum and Bailey's menagerie would pale in
+comparison.
+
+But in a menagerie (perhaps you have noticed it, Gentle Reader) one
+treats the animals seriously, and as if they were Individuals.
+
+They are what they are.
+
+Why not treat people's souls seriously?
+
+It is true that people's souls, like the animals, are alike in a general
+way. They all have in common (in spiritual things) organs of
+observation, appropriation, digestion and organs of self-reproduction.
+
+But these spiritual organs of digestion which they have are theirs.
+
+And these organs of self-reproduction are for the purpose of reproducing
+themselves and not us.
+
+These are my reflections, or these try to be my reflections when I
+consider the Syndicalist--how he grows or when I look up and see a
+class-war socialist--an Upton Sinclair banging loosely about the world.
+
+My first wild, aboriginal impulse with Upton Sinclair when I come up to
+him as I do sometimes--violent, vociferous roaring behind his bars, is
+to whisk him right over from being an Upton Sinclair into being me. I do
+not deny it.
+
+Then I remember softly, suddenly, how I felt when I was watching the
+lions eat.
+
+I remember the pelican.
+
+Thus I save my soul in time.
+
+Incidentally, of course, Upton Sinclair's insides are saved also.
+
+It is beautiful the way the wild beasts in their cages persuade one
+almost to be a Christian!
+
+Of course when one gets smoothed down one always sees people very
+differently. In being tolerant the rub comes usually (with me) in being
+tolerant in time. I am tempted at first, when I am with Upton Sinclair,
+to act as if he were a whole world of Upton Sinclairs and of course
+(anybody would admit it) if he really were a whole world of Upton
+Sinclairs he would have to be wiped out. There would be nothing else to
+do. But he is not and it is not fair to him or fair to the world to act
+as if he were.
+
+The moment I see he is confining himself to just being Upton Sinclair I
+rather like him.
+
+It is the same with Ella Wheeler Wilcox. It is when I fall to thinking
+of her as if she were, or were in danger of being, a whole world of Ella
+Wheeler Wilcoxes that I grow intolerant of her. Ella Wheeler Wilcox as a
+Tincture, which is what she really is, of course, is well enough. I do
+not mind.
+
+The real truth about a man like Upton Sinclair, when one has worked down
+through to it, is that while from my point of view a class-war
+socialist--a man who proposes to put society together by keeping men
+apart--is wrong and is sure to do a great deal of harm to some people,
+there are other people to whom he does a great deal of good.
+
+There really are people who need Upton Sinclair. It may be a hard fact
+to face perhaps, but when one faces it one is glad there is one. Some of
+the millionaires need Sinclair. There are others whose attention would
+be attracted better in more subtle ways.
+
+The class-war socialist, though I may be at this moment in the very act
+of trying to make him impossible, to put him out of date, has been and
+is, in his own place and his own time, I gratefully acknowledge, of
+incalculable value.
+
+Any man who can, by saying violent and noisy things, make rich, tired,
+mechanical-minded people, and poor, tired mechanical-minded people wake
+up enough to feel hateful has performed a public service. The
+hatefulness is the beginning of their being covetous for other things
+than the things they have. If a man has a habit of hunger he gets better
+and better hungers as a matter of course; bread and milk, ribbons,
+geraniums, millinery, bathtubs, Bibles, copartnership associations. And
+in the meantime the one precious thing to be looked out for in a man,
+and to be held sacred, is his hunger.
+
+The one important religious value in the world is hunger and to all the
+men to-day who are contributing to the process of moving on hungers;
+whether the hungers happen to be our hungers or not or our stages of
+hunger or not, we say Godspeed.
+
+There are times when the sudden sense one comes to have that the world
+is a struggle, a great prayer toward the sun, a tumult and groping of
+desire, the sense that every kind and type of desire has its time and
+its place in it and every kind and type of man, gives a whole new
+meaning to life. This sense of a now possible toleration which we come
+to have, some of us, opens up to us always when it comes a new world of
+courage about people. It makes all these dear, clumsy people about us
+suddenly mean something. It makes them all suddenly belong somewhere.
+They become, as by a kind of miracle, bathed in a new light,
+wrong-headed, intolerable though they be, one still sees them flowing
+out into the great endless stream of becoming--all these dots of the
+vast desire, all these queer, funny, struggling little sons of God!
+
+It has been overlooked that social reform primarily is not a matter of
+legislation or of industrial or political systems, or of machinery, but
+a matter, of psychology, of insight into human nature and of expert
+reading and interpretation of the minds of men. What are they thinking
+about? What do they think they want?
+
+The trades unions and employers' associations, extreme socialists and
+extreme Tories have so far been very bad psychologists. If the Single
+Tax people were as good at being intuitionalists or idea-salesmen as
+they are at being philosophers in ideas they would long before this have
+turned everything their way. They would have begun with people's hungers
+and worked out from them. They would have listened to people to find out
+what their hungers were. The people who will stop being theoretical and
+logical about each other and who will look hard into each other's eyes
+will be the people whose ideas will first come to pass. Everything we
+try to do or say or bring to pass in England or America is going to
+begin after this, not in talking, but in listening. If social reformers
+and industrial leaders had been good listeners, the social
+deadlock--England with its House of Lords and railroads both on strike
+and America with its great industries quarrelling--would have been
+arranged for and got out of the way over twenty years ago.
+
+We have overlooked the first step of industrial reform, the rather
+extreme step of listening. The most hard-headed and conclusive man to
+settle any given industrial difficulty is the man who has the gift of
+divining what is going on in other people's minds, a gift for being
+human, a gift for treating everybody who disagrees with him as if they
+might possibly be human too, though they are very poor, even though they
+are very rich. Practical psychology has come to be not only the only
+solution but also the only method of our modern industrial questions.
+Being so human that one can guess what any possible human being would
+think is the one hard-headed and practical way to meet the modern labour
+problem.
+
+The first symptom of being human in a man is his range and power of
+shrewd, happy toleration, or courage for people who know as little now
+as he knew once.
+
+A man's sense of toleration is based primarily upon the range and power
+of his knowledge of himself, upon his power of remembering and
+anticipating himself, upon his laughing with God at himself, upon his
+habit in darkness, weariness or despair, or in silent victory and joy,
+of falling on his knees.
+
+Toleration is reverence. It is the first source of courage for other
+people.
+
+
+
+
+CHAPTER XV
+
+CONVERSION
+
+
+Some people think of the world as if it were made all through, people
+and all, of reinforced concrete, as if everything in it--men, women,
+children, churches, colleges, and parties, were solidly, inextricably
+imbedded in it.
+
+Every age in history has had to get on as well as it could with two sets
+of totally impracticable people, our two great orders of Philistines in
+this world, the people who put their trust in Portland Cement and the
+people who put their trust in Explosives.
+
+There has not been a single great movement in history yet that every
+thoughtful man has not had to watch being held up by these people--by
+millions of worthy, simple, rudimentary creatures who consent to be mere
+conservatives or mere radicals.
+
+One set says, "People cannot be converted so we will blow them up."
+
+The other set says, "We are going to be blown up, so let us put on
+Plaster of Paris as a garment, we will array ourselves before the Lord
+in Portland Cement."
+
+Both of these classes of people believe alike on one main point.
+
+They do not believe in Conversion.
+
+If the conservatives believed in conversion they would not be so afraid
+that they feel obliged to resort to Portland Cement. If the radicals
+believed in conversion they would not be so afraid that they feel
+obliged to resort to Explosives.
+
+In our machine civilization to these two great standard classes of
+scared people, there has been added what seems to be a third class--the
+people who have responded to a kind of motor spirit in the time, who
+have modulated a little their unbelief in human nature. They have
+substituted for their reinforced concrete Unbelief, a kind of Whirling
+Unbelief, called machinery.
+
+They admit that in our modern life men are not made of reinforced
+concrete. We may move, but we move as wheels move, they tell us. We arc
+whirlingly imbedded. We are cogs and wheels in an Economic Machine.
+
+I would like to consider for a moment this Whirling Unbelief.
+
+There was a time once when I took the Economic Machine very seriously.
+
+I looked up when I went by, at the Economic Machine as the last and the
+most terrific of the inventions among the machines. The machine that
+mocked all the other machines, that made all our machines look pathetic
+and ridiculous, was the Economic Machine. There were days when I heard
+it or seemed to hear it--this Economic Machine closing in around my
+life, around all our lives like the last hoarse mocking laugh of
+civilization.
+
+I said I will love every machine that runs except the Economic
+Machine--the machine for making people into machines.
+
+But one day when I had waited or dared to wait, I know not why, a little
+longer than usual before the Whirling Unbelief, I heard the hoarse
+mocking laugh die away. I became very quiet. I began to think, I
+reflected on my experiences. I began to notice things.
+
+I noted that every time I had found myself being discouraged about
+people, I had caught myself thinking of people as Cogs and Wheels.
+
+Were they really Cogs and Wheels?
+
+Possibly it was merely the easiest, most mechanical-minded thing to do
+to think of people (with all this machinery around one) as cogs and
+wheels in an economic machine.
+
+Then it began to occur to me that it was because I had looked upon the
+economic machine a little lazily, a little innocently that I had been
+awed and terrific--and had been swept away with it into the Whirling
+Unbelief.
+
+Then I stood quietly and calmly for days, for weeks, for years before
+it. I watched it Go Round.
+
+I then discovered under close observation that what had looked to me
+like an economic machine was not an economic machine at all.
+
+The modern economic world has innumerable mechanical elements in it, but
+it is not an economic machine.
+
+It is a biological engine.
+
+It is the biology in it that conceives, desires, and determines the
+machinery in it.
+
+The most important parts of the machine are not the very mechanical
+parts. They are the very biological parts.
+
+The economic machine is full of made-people, but it does not make very
+much difference about the made-people. I find that as a plain, practical
+matter of fact I do not need to watch the made-people so very much to
+understand the world, or to get ready for what is happening to it.
+
+In prospecting for a world, I watch the born people.
+
+I watch especially the people who have been born twice.
+
+As one watches the way the world is going round one finds that what is
+really making it go round, is not its being an economic machine, but its
+being a biological engine.
+
+Industrial reform is a branch of biology.
+
+The main fact of biology as regards a man is that he can be born.
+
+The main fact of biology as regards society--that is, the main fact of
+social biology--is that a man can be born twice.
+
+As long as a man is born to go with a father and a mother it is well
+enough to have been born once, but the moment a man deals with other
+people or with the world, he has to be born again.
+
+This is the main fact about the biological engine we call the world.
+
+The main fact about the Engine is the biology in it.
+
+Every other fact for a man has to be worked out from this--that is: out
+of being born once if one wants to belong merely to a father and mother,
+and out of being born twice if one wants to belong to a world.
+
+A man does not need to enter again into his mother's womb and come out a
+child. He enters into the World's Womb and comes out a man.
+
+ * * * * *
+
+The world is being placed to-day before our eyes in the hands of the men
+who are born twice.
+
+Not all men are cogs and wheels.
+
+The first day I discovered this and believed this I went out into the
+streets and looked into the faces of the men and the women and I looked
+up at the factories and the churches and I was not afraid.
+
+I do not deny that cogs and wheels are very common.
+
+But I do not believe that an economic system or industrial scheme based
+on the general principle of arranging a world for cogs and wheels would
+work. I believe in arranging the world on the principle that there are
+now and are going to be always enough men in it who are born, and enough
+who are born twice to keep cogs and wheels doing the things men who have
+been born twice, who have visions for worlds, want done, and to keep
+people who prefer being cogs and wheels where they will work best and
+where they will help the running gear of the planet most--by going round
+and round, in the way they like--going round and round and round and
+round.
+
+But why is it, one cannot help wondering, that the moment a man rises up
+suddenly in this modern world and bases or seeks to base an industrial
+or social reform frankly on courage for other people, on believing in
+the inherent and eternal power of men of changing their minds, of being
+put up in new kinds and new sizes of men, in other words, on
+conversion--why is it that clergymen, atheists, ethical societies,
+politicians, socialists will all unite, will all flock together and
+descend upon him, shout and laugh him away, bully him with dead
+millionaires, bad corporations and humdrum business men, overawe him
+with mere history, argue him with statistics, and thunder him with
+sermons out of the world--if he puts up a faint little chirrup of hope
+that men can be converted?
+
+It is not that the synods, ethical societies, anarchists, the bishops
+and Bernard Shaw, have merely given up expecting individual men to be
+converted. There would be a measure of plausibility in giving up on a
+few particular men's being born again. It is worse than that. What seems
+to have happened to nearly all the people who have schemes of industrial
+reform is that they have really given up at one fell swoop a whole new
+generation's being born again. It is going to be just like this one,
+they tell us, the new generation--the same old things the same old
+foolish ways of deceiving the world, that any child can see have not
+worked--Bernard Shaw and the bishops whisper to us, are coming around
+and around again. They must be planned for. All these young men of
+wealth about us who read the papers and who are ashamed of their fathers
+are going to be just like their fathers. The atheists, the socialists,
+and the single taxers, missionaries and evangelists have given up their
+last loophole of hope in the new business generation and they trust only
+to machines to save us, or to professors, or to paper-treatises on
+eugenics!
+
+And yet, after all, if we were going to start an absolute, decisive, and
+practical scheme of eugenics to-morrow with whom would we begin, with
+which particular people would we begin? We would have to go back,
+Bernard Shaw and the bishops and all of us, to the New Testament--to the
+old idea of being born again.
+
+I have watched now these many years the professors, caught in their
+culture-machines going round and round, and the priests caught in their
+religion-machines going round and round, and the business men caught in
+their economic machine, and I have heard them all saying over and over
+in a kind of terrible sing-song day and night, the silly, lazy words of
+a glorious old roue four thousand years ago, "The thing that hath been
+is the thing which shall be, and that which is done is that which shall
+be done and there is no new thing under the sun."
+
+There are some of us who do not believe this. We defy the
+culture-machines. We believe that even professors can be converted, can
+be educated.
+
+We defy the bishops. We believe that business men can be converted.
+
+We defy the business men. We believe the bishops can be converted.
+
+I speak for a thousand, thousand men.
+
+In the hum and drive of the wheels and the great roar around me of the
+Whirling Unbelief. I speak for these men--for all of us. _We are not
+cogs and wheels. We are men. We are born again ourselves. Other men can
+be born again._
+
+Men shall not look each other in the eyes wisely and nod their heads and
+say that human nature will not change.
+
+We will change it. If we cannot get but two or three together to change
+it, then two or three by just being two or three and by daring to be two
+or three, or even one if necessary shall change it.
+
+The moment ninety million people in a great nation have welded out a
+vision of the kind of man of wealth--the kind of employer they want, the
+moment they set the millionaire in the vise of some great national
+expectation, carve upon him firmly, implacably the will of the people,
+the people will have the millionaire they want. If a nation really wants
+a great man it invents him. We have hut to see we really want him, and
+that no other machinery will work, and we will invent him.
+
+Necessity is the mother of invention. Here in these United States sixty
+years ago were we not all at work on a man named Abraham Lincoln? We had
+been at work on him for years trying to make him into a Lincoln. He
+could not have begun to be what he was without us, without the daily
+thought, the responsibility, the tragical national hope and fear, the
+sense of crisis in a great people. All these had been set to work on
+him, on making him a Lincoln.
+
+Lincoln would not have dared not to be a great man, an all-people man
+with a whole mighty nation, with all those millions of watchful,
+believing people laying their lives softly, silently, their very sons'
+lives in his hands. He did not have the smallest possible chance from
+the day he was named for President, to be a second-rate man or to betray
+a nation, or to back down out of being himself. He had been filled night
+and day with the vision of a great nation struggling, with the grim
+glory of it. He was free to make mistakes for it, but there was no way
+he could have kept from being a true, mighty, single-hearted man for it,
+if he had tried. We had clinched Lincoln in 1862. He was caught fast in
+the vise of our hopes.
+
+Perhaps it is because, at certain times in history, nations seem to be
+siding with the worst in their public men and expecting the worst in
+them that they get them.
+
+If a crowd wants to be represented, wants to touch to the quick and
+kindle the man in it, the man filled with vision, the man who is born
+again into its desire, the crowd-man, they have but to surround him and
+overshadow him. They will create him, in scorn and joy will they
+conceive him, and before he knows who he is, they will bring him forth.
+
+It would not be hard, I imagine, to be a great man, with a true,
+steadied, colossal, single-heartedness, if one were caught fast in the
+vision, the expectation of a great nation.
+
+To be born again is simple with ninety million people to help. We have
+all been born again in little things with a few people to help. We have
+been swung over from little short motives to big, long-levered
+controlling ones. We have known in a small way what Conversion is. We
+have seen how naturally it works out in little things.
+
+There is nothing new about it. There is not a man who does not know what
+it is to get over a small motive. We have seen, when we looked back,
+what it was that happened.
+
+The way to get over a small motive is to let it get lost in a big one.
+
+A man does not stop to pick up a penny or a million dollars when he is
+running to save his life.
+
+A man does not stop to pick up two pennies, or two thousand dollars, or
+two million dollars when he is running to save ten thousand lives or
+running to save ninety million lives, when he is running to save a city
+or a nation.
+
+This is Conversion--entering into the World's Womb, the world's vision
+or expectation and being born again.
+
+ * * * * *
+
+It is not for nothing that I have seen the sun lifting up the faces of
+the flowers, and crumbling the countenances of the hills. And I have
+seen music stirring faintly in the bones of old men. And I have heard
+the dead Beethoven singing in the feet of children.
+
+And I have watched the Little Earth in its little round of seasons
+dancing before the Lord.
+
+And I have believed that music is wrought into all things, and that the
+people I see about me have not one of them been left out.
+
+I believe in sunshine and in hothouses. I believe in burning glasses. I
+believe in focusing light into heat and heat into white fire, and
+turning white fire into little flowing brooks of steel.
+
+And I believe in focusing men upon men.
+
+I believe in Conversion.
+
+Of course it would all be different--focusing men upon men, if men were
+cogs and wheels, or if the men they were focused on were made of stones.
+
+I stand and look at this stone and believe it is all rubber and
+whalebone inside.
+
+But what of it?
+
+It does not get true.
+
+While I am looking at a man and believing a certain thing about the man,
+it gets true.
+
+What is going on in my mind while I look at him effects actual
+mechanical changes in him, affects the flow of blood in his veins. A
+look colours him, whitens him, twists and turns the muscles and tissues
+in his body. I draw lines upon his inmost being. I lay down a new face
+upon his face. A moment after I look upon the man's face it has become,
+as it were, or may have become, a new little landscape. I have seen a
+great country opened up in him of what he might be like. While I look I
+have been ushered softly, for a second, into the presence of a man who
+was not there before.
+
+Such things have happened.
+
+Beatrice looked at Dante once. Ten silent centuries began singing.
+
+A man named Stephen, one day, while he was dying, gave a look at a man
+named Paul. Paul came away quietly and hewed out history for two
+thousand years.
+
+
+
+
+CHAPTER XVI
+
+EXCEPTION
+
+
+A bicycle, the other day, a little outside Paris as it was running along
+quietly, lifted itself off the ground suddenly, and flew three yards and
+seven inches.
+
+There are nine million seven hundred and eighty nine thousand nine
+hundred and seventy-nine bicycles that have not flown three yards and
+seven inches.
+
+But what of it? Why count them up? Why bother about them? The important,
+conclusive, massive, irresistible, crushing, material fact is that one
+bicycle has flown three yards seven inches.
+
+The nine million seven hundred and eighty-nine thousand nine hundred and
+seventy-nine bicycles that can not fly yet are negligible. So are nine
+out of ten business firms.
+
+If there is one exceptional man in modern industry who is running his
+business in the right way and who has made a success of it and has
+proved it--he may look visionary to class-socialists and to other people
+who decide by measuring off masses of fact, and counting up rows of
+people and who see what anybody can see, but he is after all in
+arranging our social programme the only man of any material importance
+for us to consider. It would be visionary to take the past, dump it
+around in front of one, and try to make a future out of it. I do not
+deny what people tell me about millionaires and about factory slaves. I
+have not mooned or lied or turned away my face. I stand by time one
+live, right, implacable, irrevocable, prolific exception. I stand by the
+one bicycle out of them all that has flown three yards and seven inches.
+I lay out my program, conceive my world on that. Piles of facts
+arranged in dead layers high against heaven, rows of figures, miles of
+factory slaves, acres of cemeteries of dead millionaires, going-by
+streetfuls of going-by people, shall not cow me.
+
+My heart has been broken long enough by counting truths on my fingers,
+by numbering grains of sand, men, and mountains, bombs, acorns and
+marbles alike.
+
+Which truth matters?
+
+Which man is right?
+
+Where is Nazareth?
+
+ * * * * *
+
+Nazareth is our only really important town now. I will see what is going
+on in Nazareth. On every subject that comes up, in every line of
+thought, I will go to the city of implacable exceptions. All the
+inventors flock there--the man with the one bicycle which flies, the one
+great industrial organizer, the man with the man-machine, and the
+man--the great boy who carries new great beautiful cities in his pocket
+like strings and nails and knives, they are all there.
+
+Nazareth is the city, the one mighty little city of the spirit where all
+the really worth-while men wherever they may seem to be, all day, all
+night, do their living.
+
+Other cities may make things, in Nazareth they make worlds. One can see
+a new one almost any day in Nazareth. Men go up and down the streets
+there with their new worlds in their eyes.
+
+Some of them have them almost in their hands or are looking down and
+working on them.
+
+It does not seem to me that any of us can make ourselves strong and fit
+to lay out a sound program or vision for a world, who do not watch with
+critical expectation and with fierce joy these men of Nazareth, who do
+not take at least a little time off every day, in spirit, in Nazareth,
+and spend it in watching bicycles fly three feet and seven inches. To
+watch these men, it seems to me, is our one natural, economical way to
+get at essential facts, at the set-one-side truths, at the exceptions
+that worlds and all-around programs for worlds are made out of. To watch
+these men is the one way I know not to be lost in great museums and
+storehouses of facts that do not matter, in the streetfuls and
+skyscraperfuls of men that go by.
+
+I regret to record that professors of political economy, social
+philosophers, industrial big-wigs, presidents of boards of trade have
+not been often met with on the streets of this silent, crowded, mighty,
+invisible little town that rules the destinies of men.
+
+Not during the last twenty years, but one is meeting them there to-day.
+
+All these things that people are saying to me are mere history. I have
+seen the one live exception. One telephone was enough. And one Galileo
+was enough, with his little planet turning round and round, with all of
+us on it who were obliged to agree with him about it. It kept turning
+round and round with us until we did.
+
+
+
+
+CHAPTER XVII
+
+INVENTION
+
+
+If I were a Noah and wanted to get a fair selection of people in London
+to be saved to start a new world, I would go out and look over the crowd
+who are watching the flying machines at Hendon, and select from them.
+
+The Hendon crowd will not last forever. People who would be far less
+desirable to start worlds with would gradually work their way in, but it
+is only fair to say that these first few thousand men and women of all
+classes who responded to the flying machine would be possessed, as any
+one could see with a look, of special qualifications for running worlds.
+
+I shall never quite forget the sense I had the first day of the crowd at
+Hendon--those thousands of faces that had gathered up in some way out of
+themselves a kind of huge crowd-face before one--that imperturbable
+happiness on it and that look of hard sense and hope, half poetry, half
+science ... it was like gazing at some portrait, or some vast
+countenance of the future--watching the crowd at Hendon. Scores of times
+I looked away from the machines swinging up past me into the sky to
+watch the faces of the men and the women that belonged with sky
+machines; these men and women who stood on the precipice of a new world
+of air, of sunshine, and of darkness, and were not afraid.
+
+One was in a little special civilization for the time being, all the new
+people in it sorted out from the old ones. One felt a vast
+light-heartedness all about. One was in the presence of the picked
+people who had come to see this first vast initiative of man toward
+Space, toward the stars, the people who had waited for four thousand
+years to see it; to see at last Little Man (as it would seem to God) in
+this his first clumsy, beautiful childlike tottering up the sky.
+
+One was with the people on the planet who were the first to see the
+practical, personal value, the market value, of all these huge idle
+fields of air that go with planets. They were the first people to feel
+identified with the air, to have courage for the air, the lovers of
+initiative, the men and women that one felt might really get a new world
+if they wanted one and who would know what to do with it when they got
+it.
+
+ * * * * *
+
+The other day in London near Charing Cross, as the crowds were streaming
+down the Strand, a heavy box joggled off over the end of a dray, crashed
+to the pavement, flew open and sent twenty-four hundred pennies rolling
+under the feet of the men and of the women and of the boys along the
+street.
+
+Traffic was stopped and a thousand men and women and boys began picking
+the pennies up. They all crowded up around the dray and put the pennies
+in the box.
+
+The next day the brewer to whom the pennies belonged had a letter in the
+_Times_ saying that not one of the twenty-four hundred pennies was
+missing.
+
+He closed his letter with a few moral remarks, announced that he had
+sent the twenty-four hundred pennies as a kind of tribute to people--to
+anybody Who Happened Along the Strand--to a Foundling Hospital.
+
+ * * * * *
+
+The man who told me this (it was at a business men's dinner), told it
+because he knew I was trying to believe pleasant things about human
+nature. He thought he ought to encourage me.
+
+I will not record the conversation, I merely record my humble opinion.
+
+I think it would have been better to have had just a few of those
+pennies in the Strand say seven or eight missing.
+
+On Broadway probably eleven or twelve out of twenty-four hundred would
+have been missing--I hope.
+
+And I am not unhopeful about England, or about the Strand.
+
+There are two ways to get relief from this story.
+
+First, the brewer lied. There were fewer pennies stolen than he would
+have thought, and when he figured it out and found just a few pennies
+between him and a good story, he put the pennies in. And so the dear
+little foundlings got them--the letter in the _Times_ said. They were
+presented to them, as it were, by the Good Little Boys in the Strand.
+
+Second, somebody else put the pennies in, some person standing by with a
+sense of humour, who knew the letters that people write to the _Times_
+and the kind, serious, grave way English people read them. He put the
+pennies grimly in at one end, then he waited grimly for the letter in
+the _Times_ to come out at the other.
+
+Either of these theories would work very well and let the crowd off.
+
+But if they are disproved to me, I have one more to fall back upon.
+
+If the story is true and not a soul in that memorable crowd on that
+memorable day stole a penny, it was because they had all, as it happened
+in that particular crowd, stolen their pennies before, and got over it.
+It would seem a great pity if there had not been some one boy with
+enough initiative in him, enough faculty for moral experiment, to try
+stealing a penny just once, to see what it would be like.
+
+The same boy would have seen at once what it was like, tried feeling
+ashamed of it promptly, and would never have had to bother to do it
+again. He would have felt that penny burning in his pocket past cash
+drawers, past banks, past bonds, until he became President of the United
+States.
+
+At all events the last thing that I would be willing to believe is that
+either America or England would be capable of producing a chance crowd
+in the street that out of sheer laziness or moral thoughtlessness would
+not be able to work up at least one boy in it who would have a sudden
+flash of imagination about a penny rolling around a man's leg--if he
+picked it up and--did not put it in the box.
+
+The crowd in the Strand, of course, like any other real crowd, was a
+stew of development, a huge laboratory of people. All stages of
+experience were in it.
+
+Some of the people in the crowd that day had a new refreshing thought,
+when they saw those pennies rolling around everybody. They thought they
+would try and see what stealing a penny was like. Then they did it.
+
+Others in the crowd thought of stealing a penny too, and then they had
+still another thought. They thought of not stealing it. And this second
+thought interested them more.
+
+Others did not think of stealing a penny at all because they had thought
+of it so often before had got used to it and had got used to dismissing
+it.
+
+Others thought of stealing a penny and then they thought how ashamed
+they were of having thought of it. Others looked thoughtfully at the
+pennies and thought they would wait for guineas.
+
+But whatever it was or may have been that was taking place in that crowd
+that day--they all thought.
+
+And after all what is really important to a nation is that the people in
+it--any chance crowd in a street in it should think. I confess I care
+very little one way or the other about the pennies being saved, or about
+the brewer's little touch of moral poetry, his idea that this particular
+crowd was solid Sunday-school from one end to the other, all through.
+Whether it was a crowd that thought of stealing a penny and did or did
+not, if the pennies rolling around among their feet made them think,
+made them experiment, played upon the initiative, the individuality or
+invention in them, the personal self-control, the social responsibility
+in them, it was a crowd to be proud of. And I am glad, for one, that the
+box of pennies was dumped in the street.
+
+I would like to see shillings tried next time.
+
+Then guineas might be used.
+
+A box of guineas dumped in the street would do more good than a box of
+pennies because there are many people who would think more with the
+guineas rolling around out of sight around a man's legs than they would
+with a penny's doing it.
+
+In this way a box of guineas would do more good.
+
+ * * * * *
+
+Thousands of men and women that we have sent to India from this Western
+World have been trying with Bibles, and good deeds, and kind faces, and
+Sunday-schools to get the Hindoos to believe that it would not be a sin
+to kill the rats and stop the bubonic plague.
+
+Nothing came of it.
+
+In due time General Booth-Tucker appeared on the scene.
+
+He came too, of course, with a Bible and with his kind face like the
+others, and of course, too, he went to Sunday-school regularly.
+
+And while he was watching the bubonic plague sweeping up cities, he
+tried too, like the others, to tell the people about a God who would not
+be displeased if they killed the rats and stopped the plague.
+
+But he could not convince anybody, or at best a few here and there.
+
+The next thing that was known about General Booth-Tucker's work in India
+was, that he had (still with his Bible, of course, and with his kind
+look) slipped away and established in the south of France a factory for
+the manufacture of gloves.
+
+He then returned to his poor superstitious people in India who would not
+believe him, and told them that he knew and knew absolutely that they
+would not be punished for killing the rats, that the rats were not
+sacred, and that he could prove it.
+
+He offered the people so much apiece for the skins of the rats.
+
+The poorest and most desperate of the natives then began killing the
+rats secretly and bringing in the skins.
+
+They waited for the wrath of Heaven to fall upon them. Nothing happened,
+then they told others. The others are telling everybody.
+
+General Booth-Tucker's factory to-day in the south of France is very
+busy making money for the Salvation Army, turning out Christian gloves
+for the West and turning out Christians or the beginnings of Christians
+for the East, and the ancient, obstinate theological idea of the
+holiness of the rats which the Hindoos have had is being ceaselessly,
+happily, and stupendously, all day and all night, disproved.
+
+Incidentally the little religious glove factory of General
+Booth-Tucker's in the south of France is giving India the first serious
+and fair chance it has ever had to stop being a pest house on the world,
+and to bring the bubonic plague with its threat at a planet to an end.
+
+General Booth-Tucker's Bible was just like anybody else's Bible. But
+there must have been something about the way he read his Bible that made
+him think of things. And there must have been something about his kind
+look. He looked kindly at something in particular, and he was determined
+to make that something in particular do. He had the rats, and he had the
+gloves, and he had the Hindoo's--and he made them do, and before he knew
+it (I doubt if he knows it now) he became a saviour or inventor.
+
+In the big, desolate, darkened heart of a nation he had wedged in a God.
+
+ * * * * *
+
+I wonder if General Booth-Tucker--that is, the original, very small
+edition of General Booth-Tucker--had been in that memorable crowd, that
+memorable day in the Strand when nobody (with a report that was heard
+around the world) stole a penny--I wonder if General Booth-Tucker would
+have been A Very Good Little Boy.
+
+One of the pennies might have been missing.
+
+I have no prejudice against the Very Good Little Boy. It is not his
+goodness that is what is the matter with him. But I am very much afraid
+that if there were any way of getting all the facts, it would not be
+hard to prove categorically that what has been holding the world back
+the last twenty-five years in its religious ideals, its business ethics,
+its liberty, candour, its courage, and its skill in social engineering,
+is the Very Good Little Boy. He may be comparatively harmless at first
+and before his moustache is grown, but the moment he becomes a grown-up
+or the moment he sits on committees with his quiet, careful, snug,
+proper fear of experiment, of bold initiative, his disease of never
+running a risk, his moral anaemia, he blocks all progress in churches, in
+legislatures, in directors' meetings, in trades unions, in slums and
+May-fairs. One sees The Good Little Boys weighing down everything the
+moment they are grown up.
+
+They have all been brought up each with his one faint, polite little
+hunger, his one ambition, his one pale downy desire in life, looking
+forward day by day, year by year, to the fine frenzy, to the fierce joy
+of Never Making a Mistake.
+
+If I had been given the appointment and were about to set to work
+to-morrow morning to make a new world, I would begin by getting together
+all the people in this one that I knew, or had noticed anywhere, who
+seemed to have in them the spirit of experiment. Any boy or girl or man
+or woman that I had seen having the curiosity to try the different kinds
+and different sizes of right and wrong, or that I had seen boldly and
+faithfully experimenting with the beautiful and the ugly so that they
+really knew about them for themselves--would be let in. I would put
+these people for a time in a place by themselves where the people who
+want to keep them from trying or learning, could not get at them.
+
+Then I would let them try.
+
+I would put the humdrum people in another place by themselves and let
+them humdrum, the respectable people by themselves and let them
+respectabilize.
+
+Then after my try-world had tried, and got well started and the people
+in it had finished off some things and knew what they wanted, I would
+allow the humdrums and the respectabilities to be let in--to do what
+they were told.
+
+Doing what they are told is what they like. So they would be happy.
+
+Of course doing what they are told is what is the matter with them. But
+what is the matter with them would be useful.
+
+And everybody would be happy.
+
+ * * * * *
+
+When the Titanic went down a little while ago and those few quiet men on
+deck began their duty in that soft, gracious moonlit night, of sorting
+out the people who should die from the people who should live--if one
+was a woman one could live. If one was a man one could die.
+
+No one will quarrel with the division as the only possible or endurable
+one that could have been made.
+
+But if God himself could have made the division or some super-man ship's
+officer who could have represented God, could have made it, it is not
+hard to believe that a less superficial, a more profound and human
+difference between people would have been used in sorting out the people
+who should live from the people who should die than a difference in
+organs of reproduction.
+
+The women were saved first because the men were men and because it was
+the way the men felt. It expressed the men who were on the deck that
+night that the women should be saved first; it was the last chance they
+had to express themselves like men and they wanted to do it.
+
+But if God himself could have made the division with the immediate and
+conclusive knowledge of who everybody was, of what they really were in
+their hearts, and of what they and their children and their children's
+children would do for the world if they lived no one would have
+quarrelled with God for making what would have seemed at the moment, no
+doubt, very unreasonable and ungallant and impossible-looking
+discriminations in sorting out the people who should live from the
+people who should die.
+
+Possibly even Man (using the word with a capital), acting from the point
+of view of history and of the race and from the point of view of making
+a kind of world where _Titanic_ disasters could not happen, would have
+chosen on the deck of the _Titanic_ that night, very much the way God
+would.
+
+From the point of view of Man there would have been no discrimination in
+favour of a woman because she was a woman.
+
+The last cry of the last man that the still listening life-boats heard
+coming up out of the sea that night might have been the cry of the man
+who had invented a ship that could not sink.
+
+There would not have been a woman in a life-boat or a woman sinking in
+the sea who would not have had this man saved before a woman.
+
+If we could absolutely know all about the people, who are the people in
+this world that we should want to have saved first, that we would want
+to have taken to the life-boats and saved first at sea?
+
+The women who are with child.
+
+And the men who are about to have ideas.
+
+And the men who man the boats for them, who in God's name and in the
+name of a world protect its women who are with child, and its men who
+are about to have ideas.
+
+The world is different from the _Titanic_. We do not need to line up our
+immortal fellow human beings, sort them out in a minute on a world and
+say to them, "Go here and die!" "Go there and live!" We are able to
+spend on a world at least an average of thirty-five years apiece on all
+these immortal human beings we are with, in seeing what they are like,
+in guessing on what they are for and on their relative value, and in
+deciding where they belong and what a world can do with them.
+
+We ought to do better in saving people on a world. We have more time to
+think.
+
+What would we try to do if we took the time to think? Would there be any
+way of fixing upon an order for saving people on a world? What would be
+the most noble, the most universal, the most Godlike and democratic
+schedule for souls to be saved on--on a world?
+
+I think the man that would save the most other people should be saved
+first. It would not be democratic to save an ordinary man, a man who
+could just save himself, just think for himself, when saving the man
+next to him instead would be saving a man who would save a thousand
+ordinary men, or men who have gifts for thinking only of themselves.
+
+Of course one man who thinks merely of himself is as good as another man
+who thinks merely of himself, but from the point of view of a democracy
+every common man has an inalienable right--the right to have the man who
+saves common men saved first.
+
+And the moment we get in this world, our first democracy, the moment the
+common man really believes in democracy, this aristocracy or people who
+save others (the common man himself will see to it) will be saved first.
+
+He will make mistakes in applying the principle of democracy, that is in
+collecting his aristocracies, his strategic men, his linchpins of
+society, but he will believe in the principle all through. It will be
+not merely in his brain, but in his instincts, in his unconscious
+hero-worship, in his sinews and his bones, and it will stir in his
+blood, that some men should be saved before others.
+
+But if the world is not a _Titanic_, and if we have on the average
+thirty-five years apiece to decide about men on a world and put them
+where they belong, it might not be amiss to try to unite for the time
+being on a few fundamental principles. What would seem to us to be a few
+fundamental principles for the act of world-assimilation, that vast,
+slow, unconscious crowd-process, that peristaltic action of society of
+gathering up and stowing away men--all these little numberless cells of
+humanity where they belong?
+
+No one cell can have much to say about it. But we can watch.
+
+And as we watch it seems to us that men may be said to be dividing
+themselves roughly and flowingly at all times into three great streams
+or classes.
+
+They are either Inventors, or they are Artists, or they are Hewers.
+
+Of course in classifying men it is necessary to bear in mind that their
+getting out of their classifications is what the classifications are
+for.
+
+And it is also necessary to bear in mind that men can only be classified
+with regard to their emphasis and may belong in one class in regard to
+one thing and in another class with regard to another, but in any
+particular place, or at any particular time a man is doing a thing in
+this world, he is probably for the time being, while he is doing it,
+doing it as an Inventor (or genius), as an Artist (or organizer), or as
+a Hewer. Most men, it must be said, settle down in their
+classifications. They are very apt to decide for life whether they are
+Inventors or Artists or Hewers.
+
+But as has been said before, being on a world and not on a _Titanic_, we
+have time to think.
+
+On what principles could we make out a schedule or inventory of human
+nature, and decide on world-values in men?
+
+When I was a boy I played in the hollow of a great butternut tree--the
+one my mother was married under. When I was in college I used to go back
+to it. I used to wonder a little that it was still there. When we had
+all grown up we all came back and got together under it one happy day
+and there it still stood, its great arms from out of the sky bent over
+lovers and over children on its little island, its wide river singing
+round it, still that glorious old hollow in it, full of dreams and
+childhood and mystery, and that old sudden sunshine in it through the
+knots like portholes ... then we stood there all of us together. And the
+mother watched her daughter married under it.
+
+I can remember many days standing beneath it as a small boy (my small
+insides full of butternuts, a thousand more butternuts up on the tree),
+and I used to look up in its branches and wonder about it, wonder how it
+could keep on so with its butternuts and with its leaves, with its
+winters and with its summers, its cool shadows and sunshines, still
+being a butternut tree, with that huge hollow in it.
+
+I have learned since that if a few ounces or whittlings of wood in a
+tree are chipped out in a ring around it under the bark, cords of wood
+in the limbs all up across the sky would die in a week--if one chips out
+those few little ounces of wood.
+
+Cords of wood can be taken out of the inside of the tree and it will not
+mind.
+
+It is that little half-inch rim of the tree where the juice runs up to
+the sun that makes the tree alive or dead.
+
+The part that must be saved first and provided for first is that
+slippery little shiny streak under the bark.
+
+One could dig out a huge brush-heap of roots and the tree would live.
+One could pick off millions of leaves, could cut cords of branches out
+of it, or one could make long hollows up to the sun, tubes to the sky
+out of trees, and they would live, if one still managed to save those
+little delicate pipe lines for Sap, running up and running down, day and
+night, night and day, between the light in heaven and the darkness in
+the ground.
+
+Perhaps Men are valuable in proportion as it would be difficult to
+produce promptly other men to perform their functions, or to take their
+places.
+
+If we cut away in society men of genius, leaves, and blossoms, in trees,
+men who reach down Heaven to us, they grow out again.
+
+If we cut away in society great masses of roots, common men who hew out
+the earth in the ground and get earth ready to be heaved up to the
+sky--the roots grow out again.
+
+But if we cut a little faint rim around it of artists, of inventive
+men-controllers, of the Sap-conductors, the men who make the Hewers run
+up to the sky and who make the geniuses come down to the ground, the men
+who run the tree together, who out of dark earth and bright sunshine
+build it softly--if we destroy these, this little rim of great men or
+men who save others, a totally new tree has to be begun.
+
+It is the essence of a democracy to acknowledge that some men for the
+time being are more important in it than others, and that these men,
+whosoever they are, in whatever order of society they may be--poor,
+rich, famous, obscure--these men who think for others, who save others
+and invent others, who make it possible for others to invent themselves,
+these men shall be saved first.
+
+ * * * * *
+
+One always thinks at first that one would like to make a diagram of
+human nature. It would be neat and convenient.
+
+Then one discovers that no diagram one can make of human nature--unless
+one makes what might be called a kind of squirming diagram will really
+work.
+
+Then one tries to imagine what a flowing diagram would be like.
+
+Then it occurs to one, one has seen a flowing diagram.
+
+A Tree is a flowing diagram.
+
+So I am putting down on this page for what it may be worth, what I have
+called A Family Tree of Folks.
+
+_Read across_:
+
+=INVENTORS= =ARTISTS= =HEWERS=
+
+Inventors Organizers Labourers
+
+Imagination Applied Imagination Tool or Mechanism
+
+Fecundity Control Activity
+
+Seer Poet Actor
+
+ { The Man who Sees the }
+The Man who Generalizes {General in the Particular} Action
+
+The Deeper Permanent {The Immediate Significance} Hewing
+Significance { or Meaning }
+
+Light Applied Light or Heat Applied Heat or
+ Motion
+
+Stevenson and Wall James J. Hill Railway Hands
+
+Creating Creative Selecting Hewing
+
+The Democrat {The Aristocrat or} The Crowd
+ { Crowdman }
+
+Gods Heroes Men
+
+Centrifugal Power Equilibrium Centripetal Power
+
+The Whirl-Out People The Centre People The Whirl-In People
+
+Alexander Graham Bell Telephone-Vail Hands
+
+Architect Contractor Carpenter
+
+Genius Artist Workmen
+
+Columbus Columbus Isabella and the
+ sailors
+
+The Prospector The Engineer }Scoopers, Grabbers
+ }(in mind or body),
+ }Hewers
+
+David the poet David the king David the soldier
+
+Shakespeare Shakespeare Shakespeare
+
+
+
+
+CHAPTER XVIII
+
+THE MAN WHO PULLS THE WORLD TOGETHER
+
+
+The typical mighty man or man of valour in our modern life is the
+Organizer or Artist.
+
+If a man has succeeded in being a great organizer, it is because he has
+succeeded in organizing himself.
+
+A man who has organized himself is a man who has built a personality.
+The main fact about a man who has succeeded in being an organized man or
+personality is, that he has ordered himself around.
+
+Naturally, when other people have to be ordered around, being
+full-head-on in the habit of ordering, even ordering himself, the
+hardest feat of all, he is the man who has to be picked out to order
+other people. As a rule the man who orders himself around successfully,
+who makes his whole nature or all parts of himself work together, does
+it because he takes pains to find out who he is and what he is like. If
+he orders other men successfully and makes them work together it is
+because he knows what they are like.
+
+A man knows what other people are like and bow they feel by having times
+of being a little like them and by being a big, latent all-possible,
+all-round kind of man.
+
+Leadership follows.
+
+Modern business consists in getting Inventors' minds and Hewers' minds
+to work together. The ruler of modern business is the man who by
+experience or imagination is half an Inventor himself, and half a Hewer
+himself. He knows how inventing feels and how hewing feels.
+
+He has a southern exposure toward Hewers and makes Hewers feel
+identified with him. He has what might be called an eastern exposure
+toward men of genius, understands the inventive temperament, has the
+kind of personality that evokes inventiveness in others.
+
+Incidentally he has what might be called a northern exposure which keeps
+him scientific, cool, and close to the spirit of facts.
+
+And there has to be something very like a western exposure in him too, a
+touch of the homely seer, a habit of having reflections and afterglows,
+a sense of principles, and of the philosophy of men and things.
+
+If I were to try to sum up all these qualities in a man and call it by
+one name, I would call it Glorified-commonsense.
+
+If I were asked to define Glorified-commonsense I would say it is a
+glory which works. It belongs to the man who has a vision or coinage for
+others because he sees them as they are, and sees how the glory buried
+in them (_i.e._, the inspiration or source of hard work in them) can be
+got out.
+
+Everywhere that the Artist in business, or Organizer, with his Inventors
+on one side of him and his Hewers on the other, can be seen to-day
+competing with the man who has the mere millionaire or owning type of
+mind, he is crowding him from the market.
+
+It is because he understands how Inventors and Hewers feel and what they
+think and when he turns on Inventors he makes them invent and when he
+turns on Hewers he makes them hew.
+
+The Hewer often thinks because he is rich or because he owns a business,
+that he can take the place of the artist, but he can be seen every day
+in every business around us, being passed relentlessly out of power
+because he cannot make his Inventors invent and cannot make his Hewers
+hew as well as some other man. The moment his Inventors and Hewers think
+of him, hear about him, or have any dealing with him--with the mere
+millionaire, the mere owner kind of person, his Inventors invent as
+little as they can, and his Hewers hew as softly as they dare.
+
+This is called the Modern Industrial Problem.
+
+And no man but the artist, the man with the inventing and the hewing
+spirit both in him, who daily puts the inventing spirit and the hewing
+spirit together in himself, can get it together in others.
+
+Only the man who has kept and saved both the inventing and hewing spirit
+in himself can save it in others--can be a saviour or artist.
+
+
+
+
+CHAPTER XIX
+
+THE MAN WHO STANDS BY
+
+
+I have been trying to say in this book that goodness in daily life, or
+in business, in common world-running or world housekeeping, is by an
+implacable crowd-process working slowly out of the hands of the wrong
+men into the hands of the right ones.
+
+If this is not true, I am ready to declare myself as a last resort, in
+favour of a strike.
+
+There is only one strike that would be practical.
+
+I would declare for a strike of the saviours.
+
+ * * * * *
+
+By a saviour I do not mean a man who stoops down to me and saves me. A
+saviour to me is a man who stands by and lets me save myself.
+
+I am afraid we cannot expect much of men who can bear the idea of being
+saved by other people, or by saviours who have a stooping feeling.
+
+I rejoice daily in the spirit of our modern laboring men, in that holy
+defiance in their eyes, in the way they will not say "please" to their
+employers and announce that they will save themselves.
+
+The only saviour who can do things for labouring men is the saviour who
+proposes to do things with them, who stands by, who helps to keep
+oppressors and stooping saviours off--who sees that they have a fair
+chance and room to save themselves.
+
+I define a true saviour as a man who is trying to save himself.
+
+It was because Christ, Savonarola, and John Bunyan were all trying to
+save themselves that it ever so much as occurred to them to save worlds.
+Saving a world was the only way to do it.
+
+The Cross was Christ's final stand for his own companionableness, his
+stand for being like other people, for having other people to share his
+life with, his faith in others and his joy in the world.
+
+The world was saved incidentally when Christ died on the Cross. He
+wanted to live more abundantly--and he had to have certain sorts of
+people to live more abundantly with. He did not want to live unless he
+could live more abundantly.
+
+We live in a world in which inventors want to die if they cannot invent
+and in which Hewers want to die if they cannot hew.
+
+I am not proud. I am willing to be saved. Any saviour may save me if he
+wants to, if his saving me is a part of his saving himself.
+
+If the inventor saves me and saves us all because he wants to be in a
+world where an inventor can invent, wants some one to invent to; if the
+artist saves me because it is part of his worship of God to have me
+saved and wants to use me every day to rejoice about the world with--if
+the Hewer comes over and hews out a place in the world for me because he
+wants to hew, I am willing.
+
+All that I demand is, that if a man take the liberty of being a saviour
+to me that he refrain from stooping, that he come up to me and save me
+like a man, that he stand before me and tell me that here is something
+that we, he and I, shoulder to shoulder, can do, something that neither
+of us could do alone. Then he will fall to with me and I will fall to
+with him, and we will do it.
+
+This is what I mean by a saviour.
+
+
+
+
+CHAPTER XX
+
+THE STRIKE OF THE SAVIOURS
+
+
+A factory in ---- some ten years ago employed one hundred men. Three of
+these men were in the office and ninety-seven were hands in the works.
+To-day this same factory which is doing a very much larger business is
+still employing one hundred men, but thirty of the men are employed in
+the office and seventy in the works.
+
+Ten years, ago to put it in other words, the factory provided places for
+one artist or manager and two inventors and places for ninety-seven
+Hewers.
+
+To-day the factory has made room for thirty inventors, one manager and
+twenty-nine men who spend their entire time in thinking of things that
+will help the Hewers hew.
+
+It has seventy Hewers who are helping the Inventors invent by hewing
+three times as hard and three times as skilfully or three times as much
+as without the Inventors to help them, they had dreamed they could hew
+before.
+
+The Artist or Organizer who made this change in the factory found that
+among the ninety-seven Hewers that were employed a number of Hewers were
+hewing very poorly, because though hewing was the best they could do,
+they could not even hew. He found certain others who were hewing poorly
+because they were not Hewers, but Inventors. These he set to work--some
+of them inventing in the office.
+
+On closer examination the two Inventors in the office were found to be
+not Inventors at all. One of them was a fine Hewer who liked to hew and
+who hated inventing and the other was merely a rich Hewer who was an
+owner in the business who saw suddenly that he would have to stop
+inventing and stop very soon if he wanted the business to make any more
+money.
+
+There are four things that the Artist has to do with a factory like this
+before he can make it efficient.
+
+Each of these things is an art. One art is the art of compelling the
+mere owner, the man with the merely hewing mind, to confine himself to
+the one thing he knows how to do, namely to shovelling, to shovelling
+his money in when and where he was told it was needed, and to shovelling
+his money out when it has been made for him.
+
+The art of compelling a mere owner to know his place, of keeping him
+shovelling money in and shovelling money out silently and modestly,
+consists as a rule in having the Artist or Organizer tell him that
+unless the business is placed completely in his hands he will not
+undertake to run it.
+
+This is the first art. The second art consists in having an
+understanding with the inventors that they will invent ways of helping
+the Hewers hew.
+
+The third art consists in having an understanding with the Hewers that
+they will accept the help of the Inventors and hew with it. The fourth
+art is the art of representing the consumer with the Hewer and with the
+Inventor and with the Owner and seeing that he shares in the benefits of
+all economies and improvements.
+
+These are all human arts and turn on the power in a man of being a true
+artist, of being a man-inventor, a man-developer and a man-mixer, daily
+taking part of himself and using these parts in putting other men
+together.
+
+These organizers or artists, being the men who see how--are the men who
+are not afraid.
+
+
+
+
+CHAPTER XXI
+
+THE LEAGUE OF THE MEN WHO ARE NOT AFRAID
+
+
+If all the unbrained money in the world to-day and the men that go with
+it could be isolated, could be taken by men of imagination and put in a
+few ships and sent off to an island in the sea--if New York and London
+and all the other important places could be left in the hands of the men
+who have imagination, poor and rich, they would soon have the world in
+shape to make the men with merely owning minds, the mere owners off on
+their island, beg to come back to it, to be allowed to have a share in
+it on any terms.
+
+In order to be fair, of course, their island would have to be a
+furnished island--mines, woods, and everything they could want. It would
+become a kind of brute wilderness or desert in twenty-five years. We
+could, now and then, some of us, take happy little trips, go out and
+look them over on their little furnished island. It would do us good to
+watch them--these men with merely owning or holding-on minds, really
+noticing at last how unimportant they are.
+
+But it is not necessary to resort to a furnished island as a device, as
+a mirror for making mere millionaires see themselves.
+
+This is a thing that could be done for millionaires now, most of them,
+here just where they are.
+
+All that is necessary is to have the brains of the world so organized
+that the millionaires who expect merely because they are millionaires to
+be run after by brains, cannot get any brains to run after them.
+
+I am in favour of organizing the brains of the world into a trades
+union.
+
+One of the next things that is going to happen is that the managing and
+creating minds of the world to-day are going to organize, are going to
+see suddenly their real power and use it. The brains are about to have,
+as labour and capital already have, a class consciousness.
+
+I would not claim that there is going to be an international strike of
+the brains of the world, but it will not be long before the managing
+class as a class will be organized so that they can strike if they want
+to.
+
+The Artists or Organizers and Managers of business will not need
+probably, in order to accomplish their purpose, to strike against the
+uncreative millionaires. They will make a stand (which the best of them
+have already made now) for the balance of power in any business that
+they furnish their brains to. The brains that create the profits for the
+owners and that create the labour for the labourers, will make terms for
+their brains and will withhold their brains if necessary to this end.
+But it is far more likely that they will accomplish their purpose sooner
+by using their brains for the millionaires and for the labourers--by
+cooeperating with the millionaires and labourers than they will by
+striking against them or keeping their brains back.
+
+They are in a position to make the millionaires see how little money
+they can make without them even in a few days. They will let them try. A
+very little trying will prove it.
+
+Where hand labour would have to strike for weeks and months to prove its
+value, brain labour would have to strike hours and days.
+
+This is what is going to be done in modern business in one business at a
+time, the brains insisting in each firm upon full control.
+
+Then, of course, the firms that have the brains in most full control
+will drive the firms in which brains are in less control out of
+competition.
+
+Then brains will spread from one business to another. The Managers,
+Artists, and Organizers of the world will have formed at last a Brain
+Syndicate, and they will put themselves in a position to determine in
+their own interests and in the interests of society at large the terms
+on which all men--all men who have no brains to put with their
+money--shall be allowed to have the use of theirs. They will monopolize
+the brain supply of the world.
+
+Then they will act. Under our present regime money hires men; under the
+regime of the Brain Syndicate men will hire money. Money--_i.e._, saved
+up or canned labour, is going to be hired by Managers, Organizers, and
+Engineers with as much discrimination and with as deep a study of its
+efficiency, as new labour is hired. The millionaires are going to be
+seen standing with their money bags and their little hats in their hands
+like office boys asking for positions for their money before the doors
+of the really serious and important men, the men who toil out the ideas
+and the ways and the means of carrying out ideas--the men who do the
+real work of the world, who see things that they want and see how to get
+them--the men of imagination, the inventors of ideas, organizers of
+facts, generals and engineers in human nature.
+
+It is these men who are going to allow people who merely have
+thoughtless labour and people who merely have thoughtless money to be
+let in with them. The world's quarrel with the rich man is not his being
+a rich man, but his being rich without brains, and its quarrel with the
+poor labourer is not his being a poor labourer, but his being a poor
+labourer without brains. The only way that either of these men can have
+a chance to be of any value is in letting themselves be used by the man
+who will supply them with what they lack. They will try to get this man
+to see if he cannot think of some way of getting some good out of them
+for themselves, and for others.
+
+We have a Frederick Taylor for furnishing brains to labour.
+
+We are going to have a Frederick Taylor to attend to the brain-supply of
+millionaires, to idea-outfits for directors.
+
+Every big firm is going to have a large group of specialists working on
+the problem of how to make millionaires--its own particular millionaires
+think, devising ways of keeping idle and thoughtless capitalists out of
+the way. If the experts fail in making millionaires think, they may be
+succeeded by experts in getting rid of them and in finding thoughtful
+money, possibly made up of many small sums, to take their place.
+
+The real question the Artist or Organizer is going to ask about any man
+with capital will be, "Is it the man who is making the money valuable
+and important or is it the money that is making this man important for
+the time being and a little noticeable or important-looking?"
+
+The only really serious question we have to face about money to-day is
+the unimportance of the men who have it. The Hewers or Scoopers, or
+Grabbers, who have assumed the places of the Artist and the Inventor
+because they have the money, are about to be crowded over to the silent,
+modest back seats in directors' meetings. If they want their profits,
+they must give up their votes. They are going to be snubbed. They are
+going to beg to be noticed. The preferred stock or voting stock will be
+kept entirely in the hands of the men of working imagination, of
+clear-headedness about things that are not quite seen, the things that
+constitute the true values in any business situation, the men who have
+the sense of the way things work and of the way they will have to go.
+
+Mere millionaires who do not know their place in a great business will
+be crowded into small ones. They will be confronted by the organized
+refusal of men with brains to work for their inferiors, to be under
+control of men of second-rate order. Men with mere owning and grabbing
+minds will only be able to find men as stupid as they are to invest and
+manage their money for them. In a really big creative business their
+only chance will be cash and silence. They will be very glad at last to
+get in on any terms, if the men of brains will let their money edge into
+their business without votes and be carried along with it as a favour.
+
+It is because things are not like this now, that we have an industrial
+problem.
+
+Managers who have already hired labour as a matter of course are going
+to hire the kind of capital they like, the kind of capital that thinks
+and that can work with thinking men.
+
+There will gradually evolve a general recognition in business on the
+part of men who run it and on the part of managers, of the moral or
+human value of money. The successful manager is no longer going to grab
+thoughtlessly at any old, idle, foolish pot of money that may be offered
+to him. He is going to study the man who goes with it, see how he will
+vote and see whether he knows his place, whether he is a Hewer, for
+instance, who thinks he is an Inventor. Does he or does he not know
+which he is, an Inventor, an Artist, or a Hewer?
+
+Capitalists will expect as a matter of course to be looked over and to
+be hired in a great business enterprise as carefully as labourers are
+being hired now.
+
+The moment it is generally realized that the managers of every big
+modern business have become as particular about letting in the right
+kind of directors as they have been before about letting in the right
+kind of labour, we will stop having an upside-down business world.
+
+An upside-down business world is one in which any man who has money
+thinks he can be a director almost anywhere, a world in which on every
+hand we find managers who are not touching the imagination of the public
+and getting it to buy, and not touching the imagination of labour and
+getting it to work, because they are not free to carry out their ideas
+without submitting them to incompetent and scared owners.
+
+The incompetent and scared owners--the men who cannot think--are about
+to be shut out. Then they will be compelled to hire incompetent and
+scared managers. Then they will lose their money. Then the world will
+slip out of their hands.
+
+The problem of modern industry is to be not the distribution of the
+money supply, but the distribution of the man-supply.
+
+Money follows men.
+
+Free men. Free money.
+
+
+
+
+BOOK FIVE
+
+GOOD NEWS AND HARD WORK
+
+
+TO ANYBODY
+
+ "_I know that all men ever born are also my brothers....
+ Limitless leaves too, stiff or drooping in the fields,
+ And brown ants in the little wells beneath them
+ And mossy scabs of the worm fence, heaped stones, elders,
+ mulleins and poke weed._"
+
+_A Child said, "What is grass?" fetching it to me with full hands.
+
+How could I answer the Child?_
+
+ * * * * *
+
+ _"I want to trust the sky and the grass!
+ I want to believe the songs I hear from the fenceposts!
+ Why should a maple-bud mislead me?"_
+
+
+
+
+PART ONE
+
+NEWS AND LABOUR
+
+
+A big New England factory, not long ago, wanted to get nearer its raw
+material and moved to Georgia.
+
+All the machine considerations, better water-power, cheaper labour,
+smaller freight bills, and new markets had argued for moving to Georgia.
+
+Long rows of new mills were built and thousands of negroes were moved in
+and thousands of shanties were put up, and the men and the women stood
+between the wheels. And the wheels turned.
+
+There was not a thing that had not been thought of except the men and
+women that stood between the wheels.
+
+The men and women that stood between the wheels were, for the most part,
+strong and hearty persons and they never looked anxious or abused and
+did as they were told.
+
+And when Saturday night came, crowds of them with their black faces, of
+the men and of the women, of the boys and girls, might have been seen
+filing out of the works with their week's wages.
+
+Monday morning a few of them dribbled back. There were enough who would
+come to run three mills. All the others in the long row of mills were
+silent. Tuesday morning, Number Four started up, Wednesday, Number Five.
+By Thursday noon they were all going.
+
+The same thing happened the week after, and the week after, and the week
+after that.
+
+The management tried everything they could think of with their people,
+scolding, discharging, making their work harder, making their work
+easier, paying them less, paying them more, two Baptist ministers and
+even a little Roman Catholic Church.
+
+As long as the negroes saw enough to eat for three days, they would not
+work.
+
+It began to look as if the mills would have to move back to
+Massachusetts, where people looked anxious and where people felt poor,
+got up at 5 A.M. Mondays and worked.
+
+Suddenly one day, the son of one of the owners, a very new-looking young
+man who had never seen a business college, and who had run through
+Harvard almost without looking at a book, and who really did not seem to
+know or to care anything about anything--except folks--appeared on the
+scene with orders from his father that he be set to work.
+
+The manager could not imagine what to do with him at first, but finally,
+being a boy who made people like him more than they ought to, he found
+himself placed in charge of the Company Store. The company owned the
+village, and the Company Store, which had been treated as a mere
+necessity in the lonely village, had been located, or rather dumped, at
+the time, into a building with rows of little house-windows in it, a
+kind of extra storehouse on the premises.
+
+The first thing the young man did was to stove four holes in the
+building, all along the front and around the corners on the two sides,
+and put in four big plate-glass windows. The store was mysteriously
+closed up in front for a few days to do this, and no one could see what
+was happening, and the negroes slunk around into a back room to buy
+their meal and molasses. And finally one morning, one Sunday morning,
+the store opened up bravely and flew open in front.
+
+The windows on the right contained three big purple hats with blue
+feathers, and some pink parasols.
+
+The windows on the left were full of white waistcoats, silver-headed
+canes, patent-leather shoes and other things to live up to.
+
+Monday morning more of the mills were running than usual.
+
+Later in the week there appeared in the windows melodions, phonographs,
+big gilt family Bibles, bread machines, sewing machines, and Morris
+chairs. Only a few hands took their Mondays off after this.
+
+All the mills began running all the week.
+
+ * * * * *
+
+Of course there are better things to live for than purple hats and blue
+feathers, and silver-headed canes, and patent leather shoes. But if
+people can be got to live six days ahead, or thirty days, or sixty days
+ahead, instead of three days ahead, by purple hats and blue feathers and
+white waistcoats, and if it is necessary to use purple hats and blue
+feathers to start people thinking in months instead of minutes, or to
+budge them over to where they can have a touch of idealism or of
+religion or of living beyond the moment, I say for one, with all my
+heart, "God bless purple hats and blue feathers!"
+
+ * * * * *
+
+The great problem of modern charity, the one society is largely occupied
+with to-day, is: "What is there that we can possibly do for our
+millionaires?"
+
+The next thing Society is going to do, perhaps, is to design and set up
+purple hats with blue feathers for millionaires.
+
+The moment our millionaires have placed before them something to live
+for, a few real, live, satisfying ideals, or splendid lasting things
+they can do, things that everybody else would want to do, and that
+everybody else would envy them for doing, it will bore them to run a
+great business merely to make money. They will find it more interesting,
+harder, and calling for greater genius, to be great and capable
+employers. When our millionaires once begin to enter into competition
+with one another in being the greatest and most successful employers of
+labour on earth, our industrial wars will cease.
+
+Millionaires who get as much work out of their employees as they dare,
+and pay them as little as they can, and who give the public as small
+values as they dare, and take as much money as they can, only do such
+stupid, humdrum, conventional things because they are bored, because
+they cannot really think of anything to live for.
+
+Labourers whose daily, hourly occupation consists in seeing how much
+less work a day than they ought to do, they can do, and how much more
+money they can get out of their employers than they earn, only do such
+things because they are tired or bored and discouraged, and because they
+cannot think of anything that is truly big and fine and worth working
+for.
+
+The industrial question is not an economic question. It is a question of
+supplying a nation with ideals. It is a problem which only an American
+National Ideal Supply Company could hope to handle. The very first
+moment three or four purple hats with blue feathers for millionaires and
+for labourers have been found and set up in the great show window of the
+world, the industrial unrest of this century begins to end.
+
+ * * * * *
+
+As I went by, one day not long ago, I saw two small boys playing
+house--marking off rooms--sitting-rooms and bedrooms, with rows of
+stones on the ground. When I came up they had just taken hold of a big
+stone they wanted to lift over into line a little. They were tugging on
+it hopefully and with very red faces, and it did not budge. I picked up
+a small beam about five feet long on my side of the road, that I thought
+would do for a crowbar, stepped over to the boys, fixed a fulcrum for
+them, and went on with my walk. When I came back after my walk that
+night to the place where the boys had been playing, I found the boys had
+given up working on their house. And as I looked about, every big stone
+for yards around--every one that was the right size--seemed subtly out
+of place. The top of the stone wall, too, was very crooked.
+
+They had given up playing house and had played crowbar all day instead.
+
+I should think it would have been a rather wonderful day, those boys'
+first day, seven or eight hours of it spent, with just a little time off
+for luncheon, in seeing how a crowbar worked!
+
+I have forgotten just how much larger part of a ton one inch more on a
+crowbar lifts. I never know figures very well. But I know people and I
+know that a man with only three day's worth of things ahead to live for
+does not get one hundredth part of the purchase power on what he is
+doing that the man gets who works with thirty days ahead of things to
+live for, all of them nerving him up, keeping him in training, and
+inspiring him. And I know that the man who does his work with a longer
+lever still, with thirty or forty years worth' of things he wants, all
+crowding in upon him and backing him up, can lift things so easily, so
+even jauntily, sometimes, that he seems to many of us sometimes to be a
+new size and a new kind of man.
+
+ * * * * *
+
+The general conventional idea of business is, that if you give a man
+more wages to work for, he will work more, but of course if a business
+man has the brains, knows how to fire up an employee, knows how to give
+him something or suggest something in his life that will make him want
+to live twenty times as much, it would not only be cheaper, but it would
+work better than paying him twice as much wages.
+
+Efficiency is based on news. Put before a man's life twenty times as
+much to live for and to work for, and he will do at least, well--twice
+as much work.
+
+If a man has a big man's thing or object in view, he can do three times
+as much work. If the little thing he has to do, and keep doing, is seen
+daily by him as a part of a big thing, the power and drive of the big
+thing is in it, the little thing becomes the big thing, seems big while
+he is doing it every minute. It makes it easier to do it because it
+seems big.
+
+The little man becomes a big man.
+
+From the plain, practical point of view, it is the idealist in
+business, the shrewd, accurate, patient idealist in modern business who
+is the man of economic sense. The employer who can put out ideals in
+front of his people, who can make his people efficient with the least
+expense, is the employer who has the most economic sense.
+
+The employer who is a master at supplying motives to people, who manages
+to cut down through to the quick in his employees, to the daily motives,
+to the hourly ideals, the hourly expectations with which they work, is
+the employer who already takes the lead, who is already setting the pace
+in the twentieth-century business world.
+
+Possibly you have noticed this trait in the great employers or, at
+least, in the great managers of employers?
+
+You are going, for instance, through a confectionery shop. As you move
+down the long aisles of candy machines you hear the clock strike eleven.
+Suddenly music starts up all around you and before your eyes four
+hundred girls swing off into each other's arms. They dance between their
+machines five minutes, and then, demurely, they drop back to their work.
+You see them sitting quietly in long white rows, folding up sweet-meats
+with flushed and glowing cheeks.
+
+Is this sentiment or is it cold businesslike efficiency?
+
+The more sentiment there is in it, I think, the more efficient it is and
+the better it works.
+
+"Business is not business."
+
+One need not quarrel about words, but certainly, whatever else business
+is, it is not business. It would be closer to the facts to call business
+an art or a religion, a kind of homely, inspired, applied piety, based
+upon gifts in men which are essentially religious gifts; the power of
+communion in the human heart, the genius for cultivating companionship,
+of getting people to understand you and understand one another and do
+team work. The bed-rock, the hard pan of business success lies in the
+fundamental, daily conviction--the personal habit in a man of looking
+upon business as a hard, accurate, closely studied, shrewd human art, a
+science of mutual expectation.
+
+I am not saying that I would favour all employers of young women having
+them, to-morrow morning at eleven o'clock, swing off into each other's
+arms and dance for five minutes. The value of the dance in this
+particular case was that the Firm thought of the dancing itself and was
+always doing things like it, that everybody knew that the Firm, up in
+its glass office, felt glad, joined in the dance in spirit, enjoyed
+seeing the girls caught up for five minutes in the joy and swing of a
+big happy world full of sunshine and music outside, full of buoyant and
+gentle things, of ideals around them which belonged to them and of which
+they and their lives were a part.
+
+When we admit that business success to-day turns or is beginning to turn
+on a man's power of getting work out of people, we admit that a man's
+power of getting work out of people, his business efficiency, turns on
+his power of supplying his people with ideals.
+
+Ideals are news.
+
+You come on a man who thinks he is out of breath and that he cannot
+possibly run. You happen to be able to tell him that some dynamite in
+the quarry across the road is going to blow the side of the hill out in
+forty-five seconds and he will run like a gazelle.
+
+You tell a man the news, the true news that his employees are literally
+and honestly finding increased pay or promotion, either in their own
+establishment or elsewhere for every man they employ, as fast as he
+makes himself fit, and you have created a man three times his own size
+before your own eyes, all in a minute. And he begins working for you
+like a man three times his own size, and not because he is getting more
+for it, but because he suddenly believes in you, suddenly believes in
+the world and in the human race he belongs to.
+
+To make a man work, say something to him or do something to him which
+will make him swing his hat for humanity, and give three cheers (like a
+meeting of workmen the other day): "Three cheers for God!"
+
+There is a well-known firm in England which has the best labour of its
+kind in the world, because the moment the Firm finds that a man's skill
+has reached the uttermost point in his work, where it would be to the
+Firm's immediate interests to keep him and where the Firm could keep on
+making money out of him and where the man could not keep on growing,
+they have a way of stepping up to such a man (and such things happen
+every few days), and telling him that he ought to go elsewhere, finding
+him a better place and sending him to it. This is a regular system and
+highly organized. The factory is known or looked upon as a big family or
+school. There are hundreds of young men and young women who, in order to
+get in and get started, and merely be on the premises of such a factory,
+would offer to work for the firm for nothing. The Factory, to them, is
+like a great Gate on the World.
+
+It is its ideals that have made the factory a great gate on the World.
+
+And ideals are news. Ideals are news to a man about himself. News to a
+man about himself and about what he can be, is gospel.
+
+And a factory with men at the top who have the brains about human nature
+to do things like this, men who can tell people news about themselves,
+all day, every day, all the week, like a church--let such a factory, I
+say, for one, have a steeple with chimes in it, if it wants to, and be
+counted with the other churches!
+
+People have a fashion of speaking of a man's ideals in a kind of weak,
+pale way, as if ideals were clouds, done in water-colour by schoolgirls,
+as if they were pretty, innocent things, instead of being fierce,
+splendid, terrific energies, victorious, irrevocable in human history,
+trampling the earth like unicorns, breathing wonder, deaths, births upon
+the world, carrying everything before them, everywhere they go. These
+are ideals! This may not be the way ideals work in a moment or in a
+year, but it is the way they work in history, and it is the way they
+make a man feel when he is working on them. It is what they are for, to
+make him feel like this, when he is working on them. With the men who
+are most alive and who live the longest, the men who live farther ahead
+and think in longer periods of time, the energies in ideals function as
+an everyday matter of course.
+
+I wish people would speak oftener of a man's motives, what he lives for,
+as his motive powers. They generally speak of motives in a man as if
+they were a mere kind of dead chart or spiritual geography in him, or
+clock-hand on him or map of his soul. The motives and desires in a man
+are the motors or engines in him, the central power house in a man, the
+thing in him that makes him go.
+
+All a man has to do to live suddenly and unexpectedly a big life is to
+have suddenly a big motive.
+
+Anybody who has ever tried, for five minutes, a big motive, ever tried
+working a little happiness for other people into what he is doing for
+himself, for instance, if he stopped to think about it and how it worked
+and how happy it made him himself, would never do anything in any other
+way all his life. It is the big motives that are efficient.
+
+
+
+
+PART TWO
+
+NEWS AND MONEY
+
+
+I think it was Sir William Lever who remarked (but I have heard in the
+last two years so many pearls dropped from the lips of millionaires that
+I am not quite sure) that the way to tell a millionaire, when one saw
+one, was by his lack of ready money. He added that perhaps a surer way
+of knowing a millionaire, when one saw one, was by his lack of ideas.
+
+My own experience is that neither of these ways works as well as it used
+to. I very often meet a man now--a real live millionaire, no one would
+think it of.
+
+One of them--one of the last ones--telegraphed me from down in the
+country one morning, swung up to London on a quick train, cooped me up
+with him at a little corner table in his hotel, and gave me more ideas
+in two hours than I had had in a week.
+
+I came away very curious about him--whoever he was.
+
+Not many days afterward I found myself motoring up a long, slow hill,
+full of wind and heather, and there in a stately park with all his
+treetops around him, and his own blue sky, in a big, beautiful, serene
+room, I saw him again.
+
+He began at once, "Do you think Christ would have approved of my house?"
+
+His five grown sons were sitting around him but he spoke vividly and
+directly and like a child, and as if he had just brushed sixty years
+away, and could, any time.
+
+I said I did not think it fair to Christ, two thousand years off, to ask
+what he would have thought of a house like his, now. The only fair
+thing to do would be to ask what Christ would think if He were living
+here to-day.
+
+"Well, suppose He had motored over here with you this afternoon from
+---- Manor, and spent last night with you there, and talked with you and
+with ---- and had seen the pictures, and the great music room and
+wandered through the gardens, and suppose that then He had come through
+on his way up, all those two miles of slums down in ---- seen all those
+poor, driven, crowded people, and had finally come up here with you to
+this big, still, restful place two thousand people could live in, and
+which I keep all to myself. You don't really mean to say, do you, that
+He would approve of my living in a house like this?"
+
+I said that I did not think that Christ would be tipped over by a house
+or lose his bearings with a human soul because he lived in a park. I
+thought He would look him straight in the eyes.
+
+"But Christ said, 'He that loseth his life shall save it!'"
+
+"Yes, but He did not intend it as a mere remark about people's houses."
+
+It did not seem to me that Christ meant simply giving up to other people
+easy and ordinary things like houses or like money, but that He meant
+giving up to others our motives, giving up the deepest, hardest things
+in us, our very selves to other people.
+
+"And so you really think that if Christ came and looked at this house
+and looked at me in it, He would not mind?"
+
+"I do not know. I think that after He had looked at your house He would
+go down and look at your factory, possibly. How many men do you employ?"
+
+"Sixteen hundred."
+
+"I think He would look at them, the sixteen hundred men, and then He
+would move about a little. Very likely He would look at their wives and
+the little children."
+
+He thought a moment. I could see that he was not as afraid of having
+Christ see the factory as he was of having Him see the house.
+
+I was not quite sure but I thought there was a little faint gleam in his
+eye when I mentioned the factory.
+
+"What do you make?" I asked.
+
+He named something that everybody knows.
+
+Then I remembered suddenly who he was. He was one of the men I had first
+been told about in England, and the name had slipped from me. He had
+managed to do and do together the three things one goes about looking
+for everywhere in business--what might be called the Three R's of great
+business (though not necessarily R's). (1) He had raised the wages of
+his employees. (2) He had reduced prices to consumers. (3) He had
+reduced his proportion of profit and raised the income of the works, by
+inventing new classes of customers, and increasing the volume of the
+business.
+
+He had found himself, one day, as most men do, sooner or later, with a
+demand for wages that he could not pay.
+
+At first he told the men he could not pay them more, said that he would
+have to close the works if he did.
+
+He was a very busy man to be confronted with a crisis like this. The
+market was trouble enough.
+
+One morning, when he was up early, and the house was all still and he
+was sitting alone with himself, the thought slipped into his mind that
+there had been several times before in his life when he had sat thinking
+about certain things that could not be done. And then he had got up from
+thinking they could not be done and gone out and done them.
+
+He wondered if he could not get up and go out and do this one.
+
+As he sat in the stillness with a clear road before his mind and not a
+soul in the world up, the thought occurred to him, with not a thing in
+sight to stop it, that he had not really trained himself to be quite
+such an expert in raising wages as he had in some other things.
+
+Perhaps he did not know about raising wages.
+
+Perhaps if he concentrated his imagination as much on getting higher
+wages for his workmen as he had in those early days years before on
+making over all his obstinate raw material into the best cases of ----
+on earth, he might find it possible to get more wages for his men by
+persuading them to earn more and by getting their cooeperation in finding
+ways to earn more.
+
+As he sat in the stillness, gradually (perhaps it was the stillness that
+did it) the idea grew on him.
+
+He made up his mind to see what would happen if he worked as hard at
+paying higher wages for three months as he had for three years at making
+raw material into cases of the best----on earth.
+
+Then things began happening every day. One of the most important
+happened to him.
+
+He found that higher wages were as interesting a thing to work on as any
+other raw material had ever been.
+
+He found that a cheap workman as raw material to make a high-priced
+workman out of was as interesting as a case of----.
+
+A year or so after this, there was a strike (in his particular industry)
+of all the workmen in England. They struck to be paid the wages his men
+were paid.
+
+He had been able to do three things he thought he thought he could not
+do. He had succeeded in doing the first, in raising the wages of his
+employees, by thinking up original ways of expressing himself to them,
+and of getting them to believe in him and of making them want to work a
+third harder. At the same time he succeeded in doing the second, in
+reducing the prices to consumers, by inventing new by-products out of
+waste.
+
+He had succeeded in doing the third, in reducing his per cent. of
+profits and increasing his income from the works at the same time, by
+thinking up ways of creating new habits and new needs in his customers.
+
+He had fulfilled, as it seems, the three requisites of a great business
+career. He had created new workmen, invented new things for men and
+women to want, and had then created some new men and women who could
+want them.
+
+Incidentally all the while, day by day, while he was doing these things,
+he had distributed a large and more or less unexpected sum of money
+among all these three classes of people.
+
+Some of this extra money went to his workmen, and some to himself, and
+some to his customers, but it was largely spent, of course, in getting
+business for other manufacturers and in getting people to buy all over
+England, from other manufacturers, things that such people as they had
+never been able before to afford to buy.
+
+ * * * * *
+
+All these things that I have been saying and which I have duly confided
+to the reader flashed through my mind as I stood with my back to the
+fire, realizing suddenly that the man who had done them was the man with
+whom I was talking.
+
+Possibly some little thing was said. I do not remember what. The next
+thing I knew was that, with his five grown sons around him, he returned
+to his attack on his house.
+
+He said some days he was glad it was so far away. He did not want his
+workmen to see it. He did not go to the mill often in his motor-car, not
+when he could help it.
+
+I said that I thought that a man who was doing extraordinary things for
+other people, things that other men could not get time or strength or
+freedom or boldness of mind or initiative to do, that any particular
+thing he could have that gave him any advantage or immunity for doing
+the extraordinary things better, that would give him more of a chance to
+give other people a chance, that the other people, if they were in their
+senses, would insist upon his having these things.
+
+"I think there are hundreds of men in my mill who think that they ought
+to have my motor-car and three or four rooms in this house."
+
+"Are they the most efficient ones?"
+
+"No."
+
+If a man gives over to other people his deepest motives, and if he
+really identifies himself--the very inside of himself with them and
+treats their interests as his interests, the more money he has, the more
+people like it.
+
+"Take me, for instance," I said.
+
+"I have hoped every minute since I knew you, that you were a prosperous
+man. I saw the house and looked around in the park as I motored up with
+joy. And when I came to the big gate I wanted to give three cheers! I
+wish you had stock in the Meat Trust in America, that you could pierce
+your way like a microbe into the vitals, into the inside of the Meat
+Trust in my own country, make a stand in a Directors' Meeting for ninety
+million people over there, say your say for them, vote your stock for
+them, say how you want a Meat Trust you belong to, to behave, how you
+want it to be a big, serious, business institution and not a humdrum,
+mechanical-minded hold-up anybody could think of--in charge of a few
+uninteresting, inglorious men--men nobody really cares to know and that
+nobody wants to be like ... when I think of what a man like you with
+money can do ...!
+
+"Am I not tired every day, are you not tired, yourself, of going about
+everywhere and seeing money in the hands of all these second-class,
+socially feeble-minded men, of seeing columns in the papers of what such
+men think, of having college presidents, great universities, domes,
+churches and thousands of steeples all deferring to them and bowing to
+them, and all the superior, live, interested people ringing their door
+bells for their money waiting outside on benches for what they think?"
+
+I do not believe that Christ came into the world, two thousand years
+ago, to say that only the men who have minds of the second class, men
+who are not far-sighted enough in business to be decently unselfish in
+this world, should be allowed to have control of the money and of the
+peoples' means of living in it.
+
+We are living in an age of big machines and big, inevitable
+aggregations, and to say in an age like this, and above all, to get it
+out of a Bible, or put it into a hymn book or make a religion of it,
+that all the first class minds of the world--the men who see far enough
+to be unselfish, should give over their money to second-class men, is
+the most monstrous, most unbelieving, unfaithful, unbiblical,
+irreligious thing a world can be guilty of. The one thing that is now
+the matter with money, is that the second-class people have most of it.
+
+"What would happen if we applied asceticism or a tired, discouraged
+unbelief to having children that we do to having pounds and pence and
+dollars and cents? You would not stand for that would you?"
+
+I looked at his five sons.
+
+"Suppose all the good families of to-day were to take the ground that
+having children is a self-indulgence unworthy of good people; suppose
+the good people leave having children in this world almost entirely to
+bad ones?
+
+"This is what has been happening to money.
+
+"Unbelief in money is unbelief in the spirit. It is paying too much
+attention to wealth to say that one must or that one must not have it."
+
+I cannot recall precisely what was said after this in that long evening
+talk of ours but what I tried to say perhaps might have been something
+like this:
+
+The essence of the New Testament seems to be the emphasis of a man's
+spirit with or without money. Whether a man should be rich or get out of
+being rich and earn the right to be poor (which some very true and big
+men, artists and inventors in this world will always prefer) turns on a
+man's temperament. If a man has a money genius and can so handle money
+that he can make money, and if he can, at the same time, and all in one
+bargain, express his own spirit, if he can free the spirits of other men
+with money and express his religion in it, he should be ostracized by
+all thoughtful, Christian people, if in the desperate crisis of an age
+like this, he tries to get out of being rich.
+
+The one thing a man can be said to be for in this world, is to express
+the goodness--the religion in him, in something, and if he is not the
+kind of man who can express his religion in money and in employing
+labour, then let him find something--say music or radium or painting in
+which he can. It is this bounding off in a world, this making a bare
+spot in life and saying "This is not God, this cannot be God!"--it is
+this alone that is sacriligious.
+
+ * * * * *
+
+It may be that I am merely speaking for myself, but I did discover a man
+on Fleet Street the other day who quite agreed with me apparently, that
+if the thing a man has in him is religion he can put it up or express it
+in almost anything.
+
+This man had tried to express his idea in a window.
+
+He had done a Leonardo da Vinci's "Last Supper," in sugar--a kind of
+bas-relief in sugar.
+
+I do not claim that this kind of foolish, helpless caricature of a great
+spiritual truth filled me with a great reverence or that it does now.
+
+But it did make me think how things were.
+
+If sugar with this man, like money with a banker, was the one logical
+thing the man had to express his religion in, or if what he had had to
+express had been really true and fine, or if there had been a true or
+fine or great man to express, I do not doubt sugar could have been made
+to do it.
+
+One single man with enough money and enough religions skill in human
+nature, who would get into the Sugar Trust with some good, fighting,
+voting stock, who could make the Sugar Trust do as it would be done by,
+would make over American industry in twenty years.
+
+He would have thrown up as on a high mountain, before all American men,
+one great specimen, enviable business. He would have revealed as in a
+kind of deep, sober apocalypse, American business to itself. He would
+have revealed American business as a new national art form, as an
+expression of the practical religion, the genius for real things, that
+is our real modern temperament in America and the real modern
+temperament in all the nations.
+
+Of course it may not need to be done precisely with the Sugar Trust.
+
+The Meat Trust might do it first, or the Steel Trust.
+
+But it will be done.
+
+Then the Golden Rule, one great Golden Rule-machine having been
+installed in our trust that knew the most, and was most known, it could
+be installed in the others.
+
+Religion can be expressed much better to-day in a stock-holder's meeting
+than it can in a prayer-meeting.
+
+Charles Cabot, of Boston, walked in quietly to the Stock-holder's
+Meeting of the Steel Trust one day and with a little touch of
+money--$2,900 in one hand, and a copy of the _American Magazine_ in the
+other, made (with $2,900) $1,468,000,000 do right.
+
+
+
+
+PART THREE
+
+NEWS AND GOVERNMENT
+
+
+
+
+CHAPTER I
+
+OXFORD STREET AND THE HOUSE OF COMMONS
+
+
+Every now and then when I am in London (at the instigation of some
+business man who takes the time off to belong to it), I drop into a
+pleasant but other-worldly and absent-minded place called the House of
+Commons.
+
+I sit in the windows in the smoking-room and watch the faces of the
+members all about me and watch the steamships, strangely, softly,
+suddenly--Shakespeare and Pepys, outside on the river, slip gravely by
+under glass.
+
+Or I go in and sit down under the gallery, face to face with the
+Speaker, looking across those profiles of world-makers in their seats;
+and I watch and listen in the House itself. There is a kind of pleasant,
+convenient, appropriate hush upon the world there.
+
+Wisdom.
+
+The decorous, orderly machinery of knowledge rolls over one--one listens
+to It, to the soft clatter of the endless belt of words.
+
+Every now and then one sees a member in the middle of a speech, or
+possibly in the middle of a sentence, slip up quietly and take a look
+(under glass) at The People, or he uses a microscope, perhaps, or a
+reading glass on The People, Mr. Bonar Law's, Mr. Lloyd George's, Ramsay
+MacDonald's, Will Crook's, or somebody's. Then he comes back gravely as
+if he had got the people attended to now, and finishes what he was
+saying.
+
+It is a very queer feeling one has about the People in the House of
+Commons.
+
+I mean the feeling of their being under glass; they all seem so
+manageable, so quiet and so remote, a kind of glazed-over picture in
+still life, of themselves. Every now and then, of course one takes a
+member seriously when he steps up to the huge showcase of specimen
+crowds, which members are always referring to in their speeches. But
+nothing comes of it.
+
+The crowds seem very remote there under the glass. One feels like
+smashing something--getting down to closer terms with them--one longs
+for a Department Store or a bridge or a 'bus--something that rattles and
+bangs and is.
+
+All the while outside the mighty street--that huge megaphone of the
+crowd, goes shouting past. One wishes the House would notice it. But no
+one does. There is always just the House Itself and that hush or ring of
+silence around it, all England listening, all the little country papers
+far away with their hands up to their ears and the great serious-minded
+Dailies, and the witty Weeklies, the stately Monthlies, and Quarterlies
+all acting as if it mattered....
+
+Even during the coal strike nothing really happened in the House of
+Commons. There was a sense of the great serious people, of the crowds on
+Westminster Bridge surging softly through glass outside, but nothing got
+in. Big Ben boomed down the river, across the pavements, over the
+hurrying crowds and over all the men and the women, the real business
+men and women. The only thing about the House that seemed to have
+anything to do with anybody was Big Ben.
+
+Finally one goes up to Harrod's to get relief, or one takes a 'bus, or
+one tries Trafalgar Square, or one sees if one can really get across the
+Strand or one does something--almost anything to recall one's self to
+real life.
+
+And then, of course, there is Oxford Street.
+
+Almost always after watching the English people express themselves or
+straining to express themselves in the House of Commons, I try Oxford
+Street.
+
+I know, of course, that as an art-form for expressing a great people,
+Oxford Street is not all that it should be, but there is certainly
+something, after all the mooniness and the dim droniness, and
+lawyer-mindedness in the way the English people express themselves or
+think that they ought to express themselves in their house of
+Commons--there is certainly something that makes Oxford Street seem
+suddenly a fine, free, candid way for a great people to talk! And there
+is all the gusto, too, the 'busses, the taxies, the hundreds of
+thousands of men and women saying things and buying things they believe.
+
+Taking in the shops on both sides or the street, and taking in the
+things the people are doing behind the counters, and in the aisles, and
+up in the office windows three blocks of Oxford Street really express
+what the English people really want and what they really think and what
+they believe and put up money on, more than three years of the house of
+Commons.
+
+If I were an Englishman I would rather be elected to walk up and down
+Oxford Street and read what I saw there than to be elected to a seat in
+the House of Commons, and I could accomplish more and learn more for a
+nation, with three blocks of Oxford Street, with what I could gather up
+and read there, and with what I could resent and believe there, than I
+could with three years of the House of Commons.
+
+I know that anybody, of course, could be elected to walk up and down
+Oxford Street. But it is enough for me.
+
+So I almost always try it after the house of Commons.
+
+And when I have taken a little swing down Oxford Street and got the
+House of Commons out of my system a little, perhaps I go down to the
+Embankment, and drop into my club.
+
+Then I sit in the window and mull.
+
+If the English people express themselves and express what they want and
+what they are bound to have, on Oxford Street and put their money down
+for it, so much better than they do in the House of Commons, why should
+they not do it there?
+
+Why should elaborate, roundabout, mysterious things like governments,
+that have to be spoken of in whispers (and that express themselves
+usually in a kind of lawyer-minded way, in picked and dried words like
+wills), be looked upon so seriously, and be taken on the whole, as the
+main reliance the people have, in a great nation, for expressing
+themselves?
+
+Why should not a great people be allowed to say what they are like and
+to say what they want and what they are bound to get, in the way Oxford
+Street says things, in a few straight, clean-cut, ordinary words, in
+long quiet rows of deeds, of buying and selling and acting?
+
+Pounds, shillings, and silence.
+
+Then on to the next thing.
+
+If the House of Commons were more like Oxford Street or even if it had
+suddenly something of the tone of Oxford Street, if suddenly it were to
+begin some fine morning to express England the way Oxford Street does,
+would not one see, in less than three months, new kinds and new sizes of
+men all over England, wanting to belong to it?
+
+Big, powerful, uncompromising, creative men who have no time for
+twiddling, who never would have dreamed of being tucked away in the
+house of Commons before, would want to belong to it.
+
+In the meantime, of course, the men of England who have empires to
+express, are not unnaturally expressing them in more simple language
+like foundries, soap factories around a world, tungsten mines,
+department stores, banks, subways, railroads for seventy nations, and
+ships on seven seas, Winnipeg trolleys and little New York skyscrapers.
+
+Business men of the more usual or humdrum kind could not do it, but
+certainly, the first day that business men like these, of the first or
+world-size class, once find the House of Commons a place they like to be
+in, once begin expressing the genius of the English people in government
+as they are already expressing the genius of the English people in
+owning the earth, in buying and selling, in inventing things and in
+inventing corporations, the House of Commons will cease to be a bog of
+words, an abyss of committees, and legislation will begin to be run like
+a railroad--on a block signal system, rows of things taken up, gone
+over, and finished. The click of the signal. Then the next thing.
+
+I sit in my club and look out of the window and think. Just outside
+thousands of taxies shooting all these little mighty wills of men across
+my window, across London, across England, across the world ... the huge,
+imperious street ... all these men hurling themselves about in it,
+joining their wills on to telephone wires, to mighty trains and little
+quiet country roads, hitching up cables to their wills, and
+ships--hitching up the very clouds over the sea to their wills and
+running a world--why are not men like these--men who have the
+street-spirit in them, this motor genius of driving through to what they
+want, taking seats in the House of Commons?
+
+Perhaps Oxford Street is more efficient and more characteristic in
+expressing the genius and the will of the English people than the House
+of Commons is because of the way in which the people select the men they
+want to express them in Oxford Street.
+
+It may be that the men the people have selected to be at the top of the
+nation's law-making are not selected by as skillful, painstaking, or
+thorough a process as the men who have been selected to be placed at the
+top of the nation's buying and selling.
+
+Possibly the reason the House of Commons does not express the will of
+the people is, that its members are merely selected in a loose, vague
+way and by merely counting noses.
+
+Possibly, too, the men who are selected by a true, honest, direct,
+natural selection to be the leaders and to free the energies and steer
+the work of the people, the men who are selected to lead by being seen
+and lived with and worked with all day, every day, are better selected
+men than men who having been voted on on slips of paper, and having been
+seen in newspaper paragraphs, travel up to London and begin
+thoughtlessly running a world.
+
+The business man drops into the House of Commons after the meeting of
+his firm in Bond Street, Lombard Street, or Oxford Street and takes a
+look at it. He sees before him a huge tool or piece of machinery--a body
+of men intended to work together and to get certain grave, particular,
+and important things done, that the people want done, and he does not
+see how a great good-hearted chaos or welter, a kind of chance national
+Weather of Human Nature like the House of Commons, can get the things
+done.
+
+So he confines himself more and more to business where he loses less
+time in wondering what other people think or if they think at all, cuts
+out the work he sees, and does it.
+
+He thinks how it would be if things were turned around and if people
+tried to get expressed in business in the loose way, the thoughtless
+reverie of voting that they use in trying to get themselves expressed in
+politics.
+
+He thinks the stockholders of the Sunlight Soap Company, Limited, would
+be considerably alarmed to have the president and superintendent and
+treasurer and the buyers and salesmen of the company elected at the
+polls by the people in the county or by popular suffrage. He thinks that
+thousands of the hands as well as the stockholders would be alarmed too.
+It does not seem to him that anybody, poor or rich, employer or
+employee, in matters of grave personal concern, would be willing to
+trust his interest or would really expect the people, all the people as
+a whole, to be represented or to get what they wanted, to act definitely
+and efficiently through the vague generalizations of the polls. Perhaps
+a natural selection, a dead-earnest rigorous, selection that men work
+on nine hours a day, an implacable, unremitting process during working
+hours, of sorting men out (which we call business), is the crowd's most
+reliable way of registering what it definitely thinks about the men it
+wants to represent it. Business is the crowd's, big, serious, daily
+voting in pounds, shillings, and pence--its hour to hour, unceasing,
+intimate, detailed labour in picking men out, in putting at the top the
+men it can work with best, the men who most express it, who have the
+most genius to serve crowds, to reveal to crowds their own minds, and
+supply to them what they want.
+
+As full as it is--like all broad, honest expressions, of human
+shortcomings and of things that are soon to be stopped, it does remain
+to be said that business, in a huge, rough way, daily expressing the
+crowds as far as they have got--the best in them and the worst in them,
+is, after all, their most faithful and true record, their handwriting.
+Business is the crowds' autograph--its huge, slow, clumsy signature upon
+our world.
+
+Buying and selling is the life blood of the crowds' thought, its big,
+brutal daily confiding to us of its view of human life. What do the
+crowds, poor and rich, really believe about life? Property is the last
+will and testament of Crowds.
+
+The man-sorting that goes on in distributing and producing property is
+the Crowd's most unremitting, most normal, temperamental way of
+determining and selecting its most efficient and valuable leaders--its
+men who can express it, and who can act for it.
+
+This is the first reason I would give against letting the people rely on
+having a House of Commons compel business men to be good.
+
+Men who meet now and again during the year, afternoons or evenings, who
+have been picked out to be at the top of the nation's talking, by a
+loose absent-minded and illogical paper-process, cannot expect to
+control men who have been picked out to be at the top of a nation's
+buying and selling, by a hard-working, closely fitting, logical
+process--the men that all the people by everything they do, every day,
+all day, have picked out to represent them.
+
+Any chance three blocks of Oxford Street could be relied on to do
+better.
+
+Keeping the polls open once in so often, a few hours, and using hearsay
+and little slips of paper--anybody dropping in--seems a rather fluttery
+and uncertain way to pick out the representatives of the people, after
+one has considered three blocks of Oxford Street.
+
+The next thing the crowd is going to do in getting what it wants from
+business men is to deal directly with the business men themselves and
+stop feeling, what many people feel partly from habit, perhaps, that the
+only way the crowd can get to what it wants is to go way over or way
+back or way around by Robin Hood's barn or the House of Commons.
+
+But there is a second reason:
+
+The trouble is not merely in the way men who sit in the House of Commons
+are selected. The real deep-seated trouble with the men who sit in the
+House of Commons is that they like it. The difficulty (as in the
+American Congress too) seems to be something in the men themselves. It
+lies in what might be called, for lack of a better name, perhaps, the
+Hem and Haw or Parliament Temperament.
+
+The dominating type of man in all the world's legislative bodies, for
+the time being, seems to be the considerer or reconsiderer, the man who
+dotes on the little and tiddly sides of great problems. The greatness of
+the problem furnishes, of course, the pleasant, pale glow, the happy
+sense of importance to a man, and then there is all the jolly littleness
+of the little things besides--the little things that a little man can
+make look big by getting them in the way of big ones--a great nation
+looking on and waiting.... For such a man there always seems to be a
+certain coziness and hominess in a Legislative Body....
+
+As a seat in the House of Commons not unnaturally--every year it is
+hemmed or hawed in, gets farther and farther away from the people, it is
+becoming more and more apparent to the people every year that the
+Members of their House of Commons as a class are unlikely to do anything
+of a very striking or important or lasting value in the way of getting
+business men to be good.
+
+The more efficient and practical business men are coming to suspect that
+the members of the House of Commons, speaking broadly, do not know the
+will of the people, and that they could not express it in creative,
+straightforward and affirmative laws if they did.
+
+
+
+
+CHAPTER II
+
+OXFORD STREET HUMS. THE HOUSE HEMS
+
+
+But it is not only because the members of the House of Commons are
+selected in a vague way or because they are a vague kind of men, that
+they fail to represent the people.
+
+The third reason against having a House of Commons try to compel
+business men to be good, by law, is its out-of-the-way position.
+
+The out-of-the-way position that a Parliament occupies in getting
+business men to be good, can be best considered, perhaps, by admitting
+at the outset that a government really is one very real and genuine way
+a great people may have of expressing themselves, of expressing what
+they are like and what they want, and that business is another way.
+
+Then the question narrows down. Which way of expressing the people is
+the one that expresses them the most to the point, and which expresses
+them where their being expressed counts the most?
+
+The people have a Government. And the people have Business.
+
+What is a Government for?
+
+What is Business for?
+
+Business is the occupation of finding out and anticipating what the
+wants of the English people really are and of finding out ways of
+supplying them.
+
+The business men on Oxford Street hire twenty or thirty thousand men and
+women, keep them at work eight or nine hours a day, five or six days in
+a week, finding out what the things are that the English people want
+and reporting on them and supplying them.
+
+They are naturally in a strategic position to find out, not only what
+kinds of things the people want, but to find out, too, just how they
+want the things placed before them, what kind of storekeepers and
+manufacturers, salesmen and saleswomen they tolerate, like to deal with
+and prefer to have prosper.
+
+And the business men are not only in the most strategic and competent
+position to find out what the people who buy want, but to find out too,
+what the people who sell want. They are in the best position to know,
+and to know intimately, what the salesmen and saleswomen want and what
+they want to be and what they want to do or not do.
+
+They are in a close and watchful position, too, with regard to the
+conditions in the factories from which their goods come and with regard
+to what the employers, stockholders, foremen and workmen in those
+factories want.
+
+What is more to the point, these same business men, when they have once
+found out just what it is the people want, are the only men who are in a
+position, all in the same breath, without asking anybody and without
+arguing with anybody, without meddling or convincing anybody--to get it
+for them.
+
+Finding out what people want and getting it for them is what may be
+called, controlling business.
+
+The question not unnaturally arises with all these business men and
+their twenty or thirty thousand people working with them, eight or nine
+hours a day, five or six days a week, in controlling business, why
+should the members of the House of Commons expect, by taking a few
+afternoons or evenings off for it, to control business for them?
+
+If I were an employee and if what I wanted to do was to improve the
+conditions of labour in my own calling, I do not think I would want to
+take the time to wait several months, probably, to convince my member of
+Parliament, and then wait a few months more for him to convince the
+other members of Parliament, and then vote his one vote. I would rather
+deal directly with my employer.
+
+If my employer is on my back and if I can once get the attention of my
+employer himself, as to where he is and as to how he is interrupting
+what I am doing for him--if I once get his attention and once get him to
+notice my back, he can get down. No one else can get down for him and no
+one else, except by turning a whole nation all around, can make him get
+down. Why should a man bother with T.P.'s _Weekly_ or with Horatio
+Bottomley or with the _Daily Mail_ or the _Times_, with a score of other
+people's by-elections all over England to lift his own employer off his
+back?
+
+There is a very simple rule for it.
+
+The way to lift one's employer off one's back is to make one's back so
+efficient that he cannot afford to be on it.
+
+The first thing I would do would be to see if I could not persuade my
+employer to take steps to train me and to make me efficient, himself.
+And perhaps the second thing I would try to do would be to wake my
+trades union up, to get my trades union to consent to let me want to try
+to be efficient and work as hard as I can, or to consent to my
+employer's hiring engineers to make me efficient. I would try to get my
+trades union to be interested in hiring itself some special expert like
+Frederick Taylor, some specialist in making a man do three times as much
+work with the same strength, making him three times as valuable for his
+employer and three times as fit and strong for himself.
+
+This is what I would do if I wanted to make my employer good. I would be
+so good that he could not afford not being good too.
+
+If I were an employer, on the other hand, and understood human nature,
+and knew enough about psychology to found a great business house and
+wanted to make my employee good, or make him work three times as hard
+for me, with three times the normal strength, day by day, and have a
+normal old age to look forward to, I do not think I would wait for the
+House of Commons to butt in and pension him. It seems to me that I would
+be in a position to do it more adequately, more rapidly, and do it with
+more intimate knowledge of economy than the House of Commons could. And
+I would not have to convince several hundred men, men from rural
+counties, how I could improve my factory and get them to let me improve
+it. I could do it quietly by myself.
+
+In any given industrial difficulty, there is and must be a vision for
+every man, a vision either borrowed for him or made for him by some one
+else, or a vision he has made for himself, that fits in just where he
+is. In the last analysis our industrial success is going to lie in the
+sense of Here, and Me, and Now, raised to the n-th power, in what might
+be called a kind of larger syndicalism.
+
+The typical syndicalist, instead of saying, as he does to-day, "We will
+take the factories out of our employers hands and run them ourselves,"
+is going to say, "We will make ourselves fit to run the factories
+ourselves."
+
+What would please the employers more, give them a general, or national
+confidence in trying to run business and improve the conditions of work
+to-day, than to have their employees, suddenly, all over the nation,
+begin doing their work so well that they would be fit to run the
+factories?
+
+What is true of employers and employees in factories is still more true
+of the employers and employees in the great retail stores. If there is
+one thing rather than another the business men and women on Oxford
+Street, the managers, floor walkers and clerks all up and down the
+street are really engaged in all day all their lives, it is what might
+be called a daily nine-hour drill in understanding people. Why should
+employers and employees like these--experts in human nature--men who
+make their profession a success by studying human nature, and by working
+in it daily, call in a few drifting gentlemen from the House of Commons
+and expect them to work out their human problems better than they can do
+it?
+
+Employers and clerks in retail stores are the two sets of people in all
+the world most competent to study together the working details of human
+nature, to act for themselves in self-respecting man-fashion and without
+whining at a nation.
+
+Who that they could hope to deal with and get what they want from, could
+know more about human nature than they do? Are they not the men of all
+others, all up and down that little strip of Oxford Street, who devote
+their entire time to human nature? They are in the daily profession of
+knowing the soonest and knowing the most about what people are like, and
+about what people will probably think. They are intimate with their
+peccadillos in what they want to wear and in what they want to eat; they
+have learned their likes and dislikes in human nature; they know what
+they will support and what they will defy in human nature, in clerks,
+and in stores, and in storekeepers.
+
+And these things that they have learned about human nature (in
+themselves and other people) they have learned not by talking about
+human nature but by a grim daily doing things with it.
+
+These things being so, it would almost seem that these people and people
+like them were qualified to act, and as they happen to be in the one
+strategic position, both employers and employees alike, to act and to
+act for themselves and act directly and act together, it will not be
+very long, probably, before the nation will be very glad to have them do
+it.
+
+It is likely to be seen very soon (at least by all skilled Labour and
+all skilled Capital) that running out into the street and crying "Help!"
+and calling in some third person to settle family difficulties that can
+be better settled by being faced and thought out in private, is an
+inefficient and incompetent thing to do.
+
+And for the most part it is going to be only in the more superficial,
+inefficient, thoughtless industry that men, either employers or
+employed, will be inclined to leave their daily work, run out wildly and
+drag in a House of Commons to help them to do right.
+
+I am only speaking for myself but certainly if I were an employer or an
+employee, I would not want to wait for an election a year away or to
+wait for the great engineering problem of compelling my member of
+Parliament by my one vote to act for me.
+
+Perhaps workingmen in England and America are deceived about the value
+of voting as a means of improving conditions of workingmen. Possibly
+women are deceived about the value of voting as a means of improving the
+conditions of working women.
+
+Possibly a woman could do more behind a counter or by buying a store
+than by voting to have some man she has read about in a paper, improve
+business by talking about it in the House of Commons.
+
+ * * * * *
+
+There is also a kind of program or vision of action one can use as a
+customer as well as an employer or employee.
+
+
+I might speak for myself.
+
+I have about so much money I spend every year in buying things. I have
+proposed to study with my money every firm on which I spend it. I
+propose to take away my trade from the firm that does the least as it
+should and give it to the firm that does the most as it should. I will
+vote with my entire income and with every penny I save for the kind of
+employers I believe in and that I want, for the kind of employers who
+can earn and deserve and enjoy and keep the kind of salesmen and
+saleswomen I choose to do business with.
+
+All the year round, every firm with which I deal, I am going to study
+not only with my mind but with my money. I will proceed to take my
+trade away from the big employers who think that I want shoddy goods or
+who think that I want or am willing to trade with saleswomen who would
+let an employer impose on them, saleswomen that he thinks he can afford
+to impose upon. I will proceed to vote with my money, with every penny I
+have in the world, and I will earn more that I may vote more, for the
+kind of employer with whom I like to trade. And there shall not be a
+man, woman, or child of my acquaintance, if I can help it, or of my
+family's acquaintance who shall not know who these employers are by name
+and by address, the employers that I will trade with and the employers
+that I will not.
+
+This is my idea as a customer, as a member of the public, of the way for
+a people to express itself and to get what it wants.
+
+What I want may be said to be a kind of news, news about me so far as I
+go, as one member of the public. As I am only one person every item of
+the news about me must be put where it works. I will deal directly with
+the news of what I want and I will convey that news, not to the House of
+Commons but to the men who have what I want and who can give it to me
+when they know it.
+
+News is the real government now and always of this world.
+
+When one has made up one's mind to tell this news, obviously the best
+art-form for telling news to employers and business men--the news of
+what we want and what we do not want and of what we want in them as well
+as in the things they sell, is to tell them the news in the language
+they have studied most, tell it to them in pounds, shillings, dollars,
+and cents, and by trading somewhere else.
+
+The gospel-bearing value, the news that one can get into a man's mind
+with one dollar, the news that he can be made to see and act on for one
+dollar--well, thinking of this some days, makes for me, at least, going
+up and down the Main Street of the World feeling my purse snuggling in
+my pocket, and all the people I can step up to with my purse and tell
+so many dollars' worth of news to, tell that dollar's worth of gospel to
+about the world--makes going up and down with a dollar on a big business
+street, and spending it or not spending it, feel like a kind of chronic,
+easy, happy, going to Church. One always has a little money in one's
+pocket that one spends or that one won't spend, and sometimes even not
+spending a dollar, practised by some people, at just the right moment
+and in just the right way, can be made to mean as much and do as much
+with a world as spending a thousand dollars would without any meaning
+put into it.
+
+Sometimes I even go into a store on purpose, a certain kind of store I
+know will try to cheat me in a certain way, let them look a minute at
+the dollar they cannot have. Then I walk out with it quietly.
+
+I have said that the life-blood of my convictions shall circulate in my
+money and if I cannot express my soul, my religion, my gospel or news
+for this world, news about what I want and about what I will have in a
+world, if I cannot make every dollar, every shilling I earn, go through
+the world and sing my own little world-song in it, may I never have
+another shilling or earn another dollar as long as I live!
+
+The very sight of a dollar now whenever I see one once more, fills me
+with deep, hopeful working joy, thinking of what a bargain it is and how
+I can use it twice over, thinking of the dollar's worth of news, to say
+nothing of the dollar's worth of things that belong with a dollar!
+
+ * * * * *
+
+For some generations, now, we have tried to make people good in a vague,
+general way, by using priests, sacraments and confessional boxes. For
+some centuries we have been trying to make people good with lawyers and
+juries and ballot boxes. We are now to try, at last, religion or gospel
+or news or ideals--practical, shrewd aimed ideals, that is, news to a
+man about himself or news about the man from the man himself to us. In
+everything a man does he is expressing to us this news about himself,
+and about his world, and about his God. We are all telling news about
+the world and about ourselves all the time and we are all in a position
+for news all the time.
+
+What is it from hour to hour and day to day that we will do and we will
+not do?
+
+This news about us is the religion in us.
+
+The average man is coming to have very accurate ideas of late as to just
+where his religion is located. He has come to see that real religion in
+a man, very conveniently located (immediately at hand in him and
+personally directed), is his own action, his own divine "I will" or "I
+won't."
+
+He has come to be deeply attracted by this idea of a religion for every
+man just where he is, fitted on patiently, cheerfully, to just where he
+is, every day all day, his glorious, still, practical, good-natured,
+godlike "I will" and "I won't "--or News about himself.
+
+
+
+
+CHAPTER III
+
+PRESIDENT WILSON AND MOSES
+
+
+We are deeply interested in the United States just now, in seeing what
+will be the fate of President Wilson's government in getting men to be
+good. The fate of a government in 1913 may be said to stand on the
+government's psychology or knowledge of human nature or of what might be
+called human engineering, its mastery of the principles of lifting over
+in great masses heavy spiritual bodies, like people, swinging great
+masses of people's minds over as on some huge national derrick up on The
+White House, from one lookout on life to another.
+
+There are certain aspects of human nature when power is being applied to
+it in this way, and when it is being got to be good, that may not be
+beside the point.
+
+If one could drop in on a government and have a little neighbourly chat
+with it, as one was going by, I think I would rather talk with it
+(especially our government, just now), about Human Nature than about
+anything.
+
+I would have to do it, of course, in what might seem to a government to
+be a plain and homely way.
+
+I would ask the government what it thought of two or three observations
+I have come to lately about the way that human nature works, when people
+are getting it to be good. What a government thinks about them might
+possibly prove before many months to be quite important to It.
+
+The first observation is this:
+
+The reason that the average bachelor is a bachelor is that he spends the
+first forty-five years of his life in picking out women he will not
+marry.
+
+Possibly it is because many people are following the same principle in
+trying to be good and in getting other people to be good that they make
+such poor work of it.
+
+Possibly the main reason why there are so many wicked people or seem to
+be, in proportion, among the Hebrews in the Old Testament, is that Moses
+was a lawyer and that he tried to start off a great people with the Ten
+Commandments, that is, a list of nine things they must never do any
+more, and of one that they must.
+
+Some of us who have tried being good, have noticed that when we have hit
+it off, being good (at least with us) consists in being focused, in
+getting concentrated, in getting one's attention to what one really
+wants to do.
+
+Moses' idea when he started his government, the idea of getting people
+concentrated on not getting concentrated on nine things, was not
+conducive to goodness. The fundamental principle Moses tried to make the
+people good with was a contradiction in terms. It is a principle that
+would make wicked people out of almost anybody. It is not a practicable
+principle for a government to rely on in getting people to be good. It
+did not work with the people in the Old Testament and it has never
+worked with people since.
+
+It does not call people out, in getting them to take up goodness, to
+point out to them nine places not to take hold of and one where they
+will be allowed to take hold, if they know how.
+
+All that one has to do to see how true this is, is to observe the groups
+or classes of people who are especially not what they should be. The
+people who never get on morally (as different as they may be in most
+things and in the fields of their activity) all have one illusion in
+common. There is one thing they always keep saying when any new hopeful
+person tries once more to get them to be good.
+
+They say (almost as if they had a phonograph) that they try to be good
+and cannot do it.
+
+And this is not true.
+
+When a man says he tries to be good and cannot do it, if he sits down
+and thinks it over he finds, generally, he is not trying to be good at
+all. He is trying to be not bad.
+
+A man cannot get himself reformed, by a negative process, by being not
+bad, and it is still harder for him and for everybody, when other people
+try to do it--those who are near him, and it is still, still harder for
+a President down in Washington to do it.
+
+An intelligent, live man or business corporation cannot be got to keep
+up an interest very long in being not bad. Being not bad is a glittering
+generality. It is like being not extravagant or economical.
+
+Most people who have ever tried to attain in a respectable degree to a
+pale little neuter virtue like economy, and who have reflected upon
+their experiences, have come to conclusions that may not be very far
+from the point in a fine art like getting one's self to be good or
+getting other people to be good.
+
+To concentrate on being economical by going grimly down the street,
+looking at the shop windows, looking hard at miles of things one will
+not buy, cannot be said to be a practicable method of attaining economy.
+
+The real artist, in getting himself to be good, proceeds to upon the
+opposite principle. Even if the good thing he tries for is merely a
+negative good thing like economy, he instinctively seeks out some
+positive way of getting it.
+
+A man who is cultivating the art of getting himself to be economical, or
+of getting his wife to be economical, does not make a start by sitting
+down with a pencil and making out a list, by concentrating his mind on
+rows of things that he and his family must get along without. He knows a
+better way. He goes downtown with his entire family, takes them into a
+big shop and sits down with them and listens to a Steinway Grand he
+cannot get. As he listens to it long enough, he thinks he will get it.
+
+Then a subtle, spiritual change passes over him and over his family
+while they listen. He would not have said before he started that sitting
+down and thinking of things he could get along without--making lists in
+his mind of things that he must not have--could ever be in this world a
+happy, even an almost thrilling experience. But as a matter of fact, as
+he sits by the piano and listens, he finds himself counting off
+economies like strings of pearls, and he greets each new self-sacrifice
+he can think of with a cheer. While the Steinway Grand fills the room
+with melody all around him, there he actually is sitting, and having the
+time of his life dreaming of the things he can get along without!
+
+When he goes home, he goes home thinking. And the family all go home
+thinking.
+
+Then economy sets in. The reason most people make a failure of their
+economy is that they are not artistic with it, they do not enjoy it.
+They do not pick out anything to enjoy their economy with.
+
+With some people an automobile would work better than a Steinway Grand
+and there are as many ways, of course, of practising the Steinway Grand
+principle in not being bad as there are people, but they all consist
+apparently in selecting some big, positive thing that one wants to do,
+which logically includes and bundles all together where they are
+attended to in a lump, all the things that one ought not to do.
+
+Most sins (every one who has ever tried them knows this) most sins are
+not really worth bothering with, each in detail, even the not-doing them
+and the most practical, firm method of getting them out of the way
+(thousands of them at once, sometimes, with one hand) is to have
+something so big to live for that all the things that would like to get
+in the way, and would like to look important, look, when one thinks of
+it, suddenly small.
+
+The distinctive, preeminent, official business for the next four years,
+of making small things in this country look small and of gently,
+quietly making small men feel small, has been assigned by our people
+recently, to Mr. Woodrow Wilson.
+
+Now it naturally seems to some of us, the best way for Mr. Wilson's
+government to do in getting the Trusts to give up lying and stealing, is
+going to be to place before them quietly a few really big, interesting,
+equally exciting things that Trusts can do, and then dare them, as in
+some great game or tournament of skill--all the people looking on--dare
+them, challenge them like great men, to do them.
+
+There are three ideas President Wilson may have of the government's
+getting people to be good.
+
+First, not letting people be bad. (Moses.)
+
+Second, being good for them. (Karl Marx.)
+
+Third, letting them be good themselves. (Any Democrat.)
+
+The first of these ideas means government by Prison. The second, means
+government by Usurpation, that is, the moment a man amounts to enough to
+choose to do right or do wrong of his own free will, the moment he is a
+man, in other words, being so afraid of him and of his being a man, that
+we all, in a kind of panic, shove into his life and live it for
+him--this is Socialism, a scared machine that scared people have
+invented for not letting people choose to do right because they may
+choose to do wrong.
+
+The third, letting people be good themselves, letting them be
+self-controlling, self-respecting, self-expressing or voluntarily good
+people, is democracy, a machine for letting men be men by trying it.
+
+Moses was the inventor of a kind of national moral-brake system, a
+machine for stopping people nine times out of ten. The question that
+faces President Wilson just now, while the world looks on is, "Is a
+government or is it not a moral-brake system--a machine for stopping
+people nine times out of ten?"
+
+There is a considerable resemblance between Moses' position and the new
+President's in the United States. When Moses looked around on the things
+he saw the men around him doing, and took the ground that at least nine
+out of ten of the things should be stopped, he was academically correct.
+And so, also, President Wilson, gazing at the business of this country
+to-day, at nine out of ten of the humdrum thoughtless things that trusts
+and corporations have been doing, will be academically correct in
+telling them to stop, in having his little, new, helpless, unproved,
+adolescent government stand up before all the people and speak in loud,
+beautiful, clear accents and (with its left fist full of prisons, fines,
+lawyers, of forty-eight legislatures all talking at once) bring down its
+right fist as a kind of gavel on the world and say to these men, before
+all the nations, that nine of the things they are doing must be stopped
+and that one of the things, if they happen to able be to think out some
+way of keeping on doing it--nobody will hurt them.
+
+But the question before President Wilson, to-day, with all our world
+looking on, is not whether he would be right in entering upon a career
+of stopping people. The real and serious question is, does stopping
+people stop them? And if stopping people does not stop them, what will?
+
+Perhaps the way for a government to stop people from doing things they
+are doing, is to tell them the things it wants done. A government that
+does not express what it wants, that has not given a masterful, clear,
+inspired statement of what it wants--a government that has only tried to
+say what it does not want, is not a government.
+
+The next business of a government is a statement of what it wants.
+
+The problem of a government is essentially a problem of statement.
+
+How shall this statement be made?
+
+
+
+
+CHAPTER IV
+
+THE PRESIDENT SAYS YES AND NO
+
+
+It was not merely because the seventh commandment was negative, but
+because it was abstract that David found it so hard to keep. If the
+seventh commandment (like Uriah's wife) could have had deep blue eyes or
+could have been beautiful to look upon, and, on a particular day in a
+particular place, could have been bathing in a garden, David would have
+found keeping it a very different matter. The tendency to make a statue
+of purity as a lovely female figure carries us a little further in moral
+evolution, than the moral statement that Moses had managed to get, and
+it was further toward the concrete, but it was not far enough for a real
+artist or man who does things.
+
+One of the things about the real artist that makes him an artist, is
+that he is always and always has been and always will be profoundly
+dissatisfied with a statue of a female figure as an emblem of purity. He
+challenges the world, he challenges God, he challenges himself, he
+challenges the men and women about him when he is being put off with a
+Statue as an emblem of purity. He demands, searches out, interprets,
+creates something concrete and living to express his idea of purity.
+
+How can President Wilson, in getting the Trusts not to be corrupt, in
+trying to win them--how can President Wilson make the law alluring? How
+can he make the People have a Low Voice?
+
+A great deal if not nearly everything depends in tempting business men
+to be good, upon the tone in which they are addressed. Every government,
+like every man, soon comes to have its own characteristic tone in
+addressing the people. And, as a matter of fact, it is almost always the
+tone in a government, like the voice in a man, which tells us the most
+definitely what it is like, and is the most intimate and effective
+expression of what it wants and is the most practical way of getting
+what it wants. Everybody has noticed that a man's voice works harder for
+him, works more to the point for him in getting what he wants than his
+words do. It is his voice that makes people know him, that makes them
+know he means what he says. It is his voice that tells them whether he
+is in the habit of meaning what he says, and it is his voice that tells
+them whether he is in habit of getting what he wants, and of knowing
+what to do with what he wants when he gets it.
+
+A government does not need to say very much if it has the right tone.
+
+The tone of a government is the government.
+
+If President Wilson is going to succeed in tempting business men to be
+good, he is going to do it, some of us think, by depending on three
+principles.
+
+These three principles, like all live, active principles, may be stated
+as three principles or as three personal traits.
+
+First, by being affirmative. (Isaiah, in distinction from Moses.)
+
+Second, by being concrete. (Bathsheba.)
+
+Third, by being specific, by seeing the universal in the particular.
+(Like any artist or man who does things.)
+
+The value of being affirmative and the value of being concrete have
+already been touched upon. There remains the value of being specific.
+
+Possibly, in this present happy hour, when our country has grown
+suddenly sensible and has become practical enough to pick out at last,
+once more, a President with a real serious working sense of humour, even
+a sense of humour about himself, it may not be considered disrespectful
+if I continue a little longer dropping in on the Government, and saying
+what I have to say in a few plain and homely words.
+
+The trouble with most people in being economical with their money is,
+that when they spend it, they spend it on something in particular, and
+when they save it, they try to save it in a kind of general way. The
+same principle applies to doing right. It is because when people do
+right, they do it in a kind of general pleasant, abstract way, and when
+they do wrong they always do something in particular, that they are so
+Wicked.
+
+A man will do almost anything to save his life at a particular place and
+at a particular time, say at ten o'clock to-morrow morning, if he is
+drowning, but if he has a year to save it in, a year of controlling his
+appetites, of daily, detailed mastering of his spirit, of not taking a
+piece of mince pie, of stopping his work in time and of going to bed
+early, he will die.
+
+It is easier when one is going under water for the third time and sees a
+rope, to stretch just one inch more and grasp the rope, reach up to
+forty more years of one's life, all concentrated for one on the tip of a
+rope, than it is to spread out saving one's life over a whole year, 365
+breakfasts, 365 luncheons, 365 dinners, 33,365 moments of anger, of
+reckless worry, of remorse, of self-pity, 40,000 of despair and round up
+with a swing at the end of one's year at the tiptop of one's being, as
+if it had only taken five minutes. And yet it is only an act of the
+creative imagination of seeing the whole, of having a happy, daily,
+detailed spectacle of the end in view, that is, of the part in its
+setting of the whole--going without a piece of mince pie. If one could
+only make one's self see the piece of mince pie as it is, it would not
+be difficult. If one could see it on the plate there and see the not
+taking it as a little wedge-shaped rivet, a little triangular link of
+coupling in the chain that keeps one holding on forty years longer to
+this planet, a piece of mince pie left on a plate would become a Vision.
+
+This seems to be the principle that works best in getting other people
+to be good.
+
+Perhaps the President will succeed in getting Trusts to be good, by
+taking hold of specific Trusts, one by one, and setting them--all
+mankind looking on--in the nation's vision, setting them even in their
+own vision--taking the Trusts that thought they had got what they
+wanted, making them stand up and look (in some great public lighted
+place) at what pathetic, tragical failures they are, letting them see
+that what their Trust had wanted all along, if it had only thought about
+it, was not success one went to jail for--success by getting the best
+out of the most people, but success by serving the most people the best.
+
+A great many of us in America have been exercising our minds for a long
+time now about the eagerness of the Trusts, and the trouble we were
+going to have in curbing the eagerness of the Trusts.
+
+Sometimes I have wondered if, after all, it was our minds we were
+exercising, for when one sits down seriously to think of it, it is the
+eagerness of the Trusts that is the most hopeful thing about them.
+
+What is the matter with our American Trusts, perhaps, is not and never
+has been, their eagerness, but their eagerness for things that they did
+not want, and for things that almost everybody is coming to see that
+they did not want.
+
+The moment that the eagerness of our American Trusts is an eagerness for
+things that they really want, the Trusts will be seen piling over each
+other's heels, asking the government to please investigate them. The
+more they can get the people to know about them and about their
+eagerness, the more the people will trust them and deal with them.
+
+All that we have been waiting for is a government that sees the part
+from the point of view of the whole, which will take up a few specific
+Trusts and be specific enough with them to make them think, think hard
+what they really want, and what their real eagerness is about, and the
+entire face of modern business will change. First the expression will
+change and then the face itself.
+
+The moment it is found that the government is a specific government,
+all the trusts that know what they really want and know what they really
+are doing, will want to be investigated, because they will want
+everybody to know that they know. In case of the trusts that do not know
+what they want and that do not know what they are doing, the government
+will just step in, of course, and investigate them until they find out.
+
+A specific government will not need to be specific many times.
+
+It takes up a particular Trust in its hand, turns it over quietly,
+empties its contents out before the people and says to everybody, "This
+particular Trust you see here has tried to be a kind of Trust, which it
+found out afterward, it did not want to be. It is the kind of Trust
+whose officers hide their faces when they think of what it was that they
+thought that they thought that they wanted....
+
+"These men you see here, forty silent nations looking on, hundreds and
+thousands of self-respecting, self-supporting, public-serving, creative,
+successful business men, whom all the world envies looking on, do hereby
+beg to declare to all business men who know them and to the people, that
+they did not ever really want these things for themselves that their
+business says or seems to say they wanted.
+
+"They wish to ask the public to put themselves in their places and to
+refuse to believe that they deliberately sat down, seriously thought it
+all out, that they had planned to express to everybody what their
+natures really were in a blind, brutal, foolish business like this which
+we have just been showing you. They beg to have it believed that their
+business misrepresents them, that it misrepresents what they want, and
+they ask to be again admitted to the good-will, the hope and
+forgiveness, the companionship of a great people.
+
+"They declare" (the government will go on) "that they are not the men
+they seem. They are merely men in a hurry. They want it understood that
+they have merely hurried so fast and hurried so long that they now wake
+up at last only to see, see with this terrific plainness what it really
+is that has been happening to them all their lives, _viz._: for forty,
+fifty, or sixty years they have merely forgot who they were and
+overlooked what they were like.
+
+"In hurrying, too, it is only fair to say they have had to use machines
+to hurry with and unconsciously, year by year, associating almost
+exclusively with machines, their machines (pump handles, trip-hammers,
+hydraulic drills, steam shovels and cranes and cash registers) have
+grown into them.
+
+"This is the way it has happened. 'Let the nation be merciful to them,'
+the government will then say, and dismiss the subject."
+
+ * * * * *
+
+What our President seems to be for in America, is to do up a nation in
+one specific, particular man who expresses everybody.
+
+This man deals with each other specific man, his aggressions and
+services, as a nation would if a nation could be one specific man.
+
+The President of the United States is the Comptroller of the people's
+vision, by seeing a part and dealing with a part as a part of a whole,
+he governs the people.
+
+He is the Chancellor of the People's Attention.
+
+The business of being a President is the business of focusing the
+vision, of flooding the whole desire or will of a people around a man
+and letting him have the light of it, to see what he is doing by, and to
+be seen by, while he is doing it.
+
+The corporations have expressed or focused the employers of labour. The
+Labour Unions have focused or expressed the will of the labourers, and
+the government focuses and expresses the will of the consumers, of the
+people as a whole, rich and poor, so that Labour and Capital, both
+listen to It, understand It and act on It.
+
+The way to deal with a specific sin is to flood it around with the
+general vision. Then it does not need to be dealt with. Then strangely,
+softly, and almost before we know--out there in the Light, it
+automatically deals with itself.
+
+When the Government takes hold quietly of the National Cash Register
+Company, turns it up, empties its contents out,--all its methods and its
+motives--and all the things It thought It wanted, and then proceeds to
+put its president and twenty-nine of its officers into jail, my readers
+will perhaps point out to me that this action of the government as a
+method of tempting people to be good, while it may have the virtue of
+being concrete and the virtue of being specific, certainly does not have
+the other virtue that I have laid down, the virtue of being affirmative.
+"Certainly" they will say "there is not anything affirmative about
+putting twenty-nine big business men in jail." Many people would call it
+the most magnificently negative thing a President could have done. Moses
+himself would have done it.
+
+It does not seem to me that Moses would have done it, or that it was
+essentially negative. It could not unfairly be claimed that in spite of
+its negative look on the surface, it was the most massive, significant,
+crushing affirmation that a great people has made for years.
+
+By putting the twenty-nine officers of the National Cash Register
+Company in jail, the American people affirmed around the world the
+nation's championship of the men that had been defeated in the
+competition with the National Cash Register Company. They affirmed that
+these men who were not afraid of the National Cash Register Company
+because they were bigger, and who stood up to them and fought them, were
+the kind of men Americans wanted to be like, and that the officers of
+the National Cash Register Company were the kind of men Americans did
+not want to be like, would not do business with, would not tolerate,
+would not envy, would not live on the same continent with, unless they
+were kept in jail.
+
+The President of the United States, sitting in Washington, at the head
+of this vast affirmative and assertive continent, indicted the Cash
+Register Company, that is, by a slight pointed negative action, by
+pushing back a button he turned on the great chandelier of a nation and
+flooded a nation with light. We, the American people, suddenly, all in a
+flash, looked into each other's faces and knew what we were like.
+
+We had hoped we believed in human nature, and in brave men and in men
+against machines but we could not prove it.
+
+Suddenly, we stood in a blaze of truth about ourselves. Suddenly, we
+could again look with our old stir of joy at our national Flag. If we
+liked, we could swing our hats.
+
+Perhaps I should speak for myself, but I had been trying to get this
+news for years. It is news I have wanted to live with and do business
+with. I have been trying to get my question answered. What are the
+American people really like?
+
+The President points at the National Cash Register Company and I find
+out. All the people find out.
+
+In the last analysis, the masterful, shrewd, practical, and constructive
+part of being a President of the United States--the thing in the
+business of being a President that keeps the position from being a
+position which only the second rate or No type of man would have time to
+take, is the fact that the President is the Head Advertising Manager of
+the United States, conducting a huge advertising campaign of what
+Americans really want.
+
+He takes up the National Cash Register Company, picks out its
+twenty-nine officers, makes it a bill board sky-high across the country.
+"Here are the kind of business men that the people of the United States
+do not want, and here are the kind of men that we do!"
+
+The thing that makes indicting a trust a positive and affirmative act is
+the advertising in it.
+
+Gladstone once wrote a postcard about a little book of Marie
+Bashkirtseff's.
+
+Twenty nations read the little book.
+
+Every now and then one watches a man or sees a truth that would make a
+nation. One wishes one had some way of being the sort of person or
+being in the kind of place where one could make a nation out of it.
+
+One thinks it would be passing wonderful to be President of the United
+States. It would be like having a great bell up over the world that one
+could reach up to and ring! But it is better than that. One touches a
+button at one's desk if one is President of the United States, a nation
+looks up. He whispers to twenty thousand newspapers, "Take your eyes
+away a minute," he says, "from Jack Johnson and Miss Elkin's engagement,
+and look, oh, look, ye People, here is a man in this world like this! He
+has been in the world all this while without our suspecting it. Did you
+know there was or could be anywhere a man like THIS? And here is a man
+like this! Which do you prefer? Which are you really like?"
+
+There is nothing really regal or imperial in a man, nothing that makes a
+man feel suddenly like a whole Roman Empire all by himself, in 1913,
+like saying "Look! Look!"
+
+Sometimes I think about it. Of course I could take a great reel of paper
+and sit down with my fountain pen, say Look for a mile, "Look! look!
+look! look!!!--President Wilson says it once and without exclamation
+points. Skyscrapers listen to him! Great cities rise and lift themselves
+and smite the world. And the faint, sleepy little villages stir in their
+dreams."
+
+Moses said, "Thou shalt not!" President Wilson says, "Look!"
+
+Perhaps if Moses had had twenty thousand newspapers like twenty thousand
+field-glasses that he could hand out every morning and lend to people to
+look through--he would not have had to say, "Thou shalt not."
+
+The precise measure of the governing power a man can get out of the
+position of being President of the United States to-day is the amount of
+advertising for the people, of the people, and by the people he can
+crowd every morning, every week, into the papers of the country.
+
+A President becomes a great President in proportion as he acts
+authoritatively, tactfully, economically, and persistently as the Head
+Advertising Manager of the ideals of the people. He is the great
+central, official editor of what the people are trying to find out--of a
+nation's news about itself.
+
+By his being the President of what people think, by his dictating the
+subjects the people shall take up, by his sorting out the men whom the
+people shall notice, this great ceaseless Meeting of ninety million men
+we call the United States--comes to order.
+
+
+
+
+CHAPTER V
+
+THE PRESIDENT SAYS "LOOK!"
+
+
+Our American President, if one merely reads what the Constitution says
+about him, is a rather weak-looking character.
+
+The founders of the country did not intend him to be anybody in
+particular--if it could be helped. They were discouraged about allowing
+governments to be efficient. Not very much that was constructive to do
+was handed over to him. And the most important power they thought it
+would do for him to have was the veto or power to say "No."
+
+Possibly if our fathers had believed in liberty more they would have
+allowed more people to have some; or if they had believed in democracy
+more, or trusted the people more, they would have thought it would do to
+let them have leaders, but they had just got away. They felt timid about
+human nature and decided that the less constructive the government was
+and the less chance the government had to be concrete, to interpret a
+people, to make opportunities and turn out events, the better.
+
+Looked at at first sight no more elaborate, impenetrable, water-tight
+arrangement for keeping a government from letting in an idea or ever
+having one of its own or ever doing anything for anybody, could have
+been conceived than the Constitution of the United States, as the
+average President interprets it.
+
+Each branch of the government is arranged carefully to keep any other
+branch from doing anything, and then the people, every four years, look
+the whole country over for some new man they think will probably leave
+them alone more than anybody--and put him in for President.
+
+Looking at it narrowly and by itself, all that a President selected like
+this could ever expect in America to put in his time on, would seem to
+be--being the country's most importantly helpless man--the man who has
+been given the honour of being a somewhat more prominent failure in
+America than any one else would be allowed to be.
+
+He stops people for four years. Other people stop him for four years.
+Then with a long happy sigh, at the end of his term, he slips back into
+real life and begins to do things.
+
+This has been the more or less sedately disguised career of the typical
+American President. Merely reading the Constitution or the lives of the
+Presidents, without looking at what has been happening to the habits of
+the people in the last few years, we might all be asking to-day, "What
+is there that is really constructive that President Wilson can do?" What
+is there that is going to prevent him, with all that moral earnestness
+dammed up in him, that sense of duty, that Presbyterian sense of other
+people's duties--what is there that is going to prevent him, with his
+school-book habits, his ideals, his volumes of American history, from
+being a teachery or preachery person--a kind of Schoolmaster or Official
+Clergyman to Business?
+
+News.
+
+The one really important and imperative thing to the people of this
+country to-day is News. In spite of newspapers, authors, College
+presidents, Bank presidents, Socialist agitators, Bill Heywoods, and
+Trusts, the people are bound to get this news, and any man who is so
+placed by his prominence that he can scoop up the news of a country,
+hammer its news together into events the papers will report, express
+news in the laws, build news into men who can make laws and unmake laws,
+any man who is so placed that directly or indirectly he takes news,
+forces it in by hydraulic pressure where people see it doing things, who
+takes news and crowds it into courts, crowds news into lawyers and into
+legislatures, pries some of it even into newspapers, can have, the
+ordinary American says to-day, as much leeway in this government as he
+likes.
+
+The ordinary American has never been able to understand the objection
+important people have--that nearly everybody has (except ordinary
+people) to news--especially editors and publishers.
+
+It is an old story. Every one must have noticed it. One set of people in
+this world, always from the beginning, trying to climb up on the
+housetops to tell news, and another set of people hurrying up always and
+saying, "Hush, Hush!" Some days it seems, when I read the papers, that I
+hear half the world saying under its breath, a vast, stentorian, "Shoo!
+shoo! SHSH! SHSH!"
+
+Then I realize I live in an editor's world. I am expected to be in the
+world that editors have decided on the whole to let me be in.
+
+Of course I did not know what to do at first when this came over me.
+
+I naturally began to try to think of some way of cutting across lots, of
+climbing up to News.
+
+I looked at all the neat little park paths, with all those artistic
+curves of truth on them the editors have laid out for me and for all of
+us. Then I looked at the world and asked myself, "Who are the men in
+this world, if any, who are able to walk on the Grass, who cut across
+the little park paths when they like?"
+
+And as fate would have it (it was during the Roosevelt administration),
+the first two men I came on who seemed to be stamping about in the
+newspapers quite a little as they liked were the Prime Minister of
+England and the President of the United States.
+
+Just how much governing can a President do?
+
+How many columns a day is he good for, how many acres of attention every
+morning in the papers of the country--all these white fields of
+attention, these acres of other people's thoughts, can he cover?
+
+How many sticks a day can he make compositors set up of what he thinks?
+
+How many square miles of the people's thoughts can he spread out at
+breakfast tables, lift up in a thousand thousand trolleys before their
+faces?
+
+I have seen the white fields of attention filled with the footprints of
+his thoughts, of his will, of his desires!
+
+I have seen that the President is the Editor of that vast, anonymous,
+silent newspaper, written all the night, written all the day, and softly
+published across a country--the newspaper of people's thoughts.
+
+I have seen the vision of the forests he has cast down, ground into
+headlines, into editorials, into news. Mountains and hills are laid bare
+to say what he thinks. Thousands of presses throb softly and the white
+reels of wood pulp fly into speech. Thousands of miles of paper wet with
+the thoughts of a people roll dimly under ground in the night.
+
+The President is saying Look! in the night!
+
+The newsboys hasten out in the dawn. They cry in the streets!
+
+
+
+
+CHAPTER VI
+
+THE PEOPLE SAY "WHO ARE YOU?"
+
+
+If news is governing, how does the President do his governing?
+
+By being News, himself.
+
+By using his appointing power and putting other men who are News
+Themselves, news about American human nature--where all the people will
+see it.
+
+By telling the people directly (when he feels especially asked) news
+about what is happening in his mind--news about what he believes.
+
+By telling the people sometimes (as candidly as he can without giving
+the people's enemies a chance to stop him), what he is going to do next,
+sketching out in order of time, and in order of importance, his program
+of issues.
+
+By telling the people news about their best business men, the business
+men and inventors who, in their daily business, free the energies,
+unshackle the minds and emancipate the genius of the people.
+
+By telling these business men news about the people--and interpreting
+the people to them.
+
+ * * * * *
+
+It is by being news to the people himself that all the other news a
+President can get into his government counts.
+
+A man is a man according to the amount of news there is in him.
+
+There are twenty personal traits in a President which of themselves
+would all be national news of the first importance if he had them. The
+bare fact that a President could have certain traits at all and still
+get to be a President in this country, would be news.
+
+One of the most important facts about news is that while it can be
+distributed by machines, machines cannot make it, and as a rule they do
+not understand it. Important and critical news is almost always fresh
+and made by hand the first time. Most of the popular news as to what is
+practical in American polities for the last forty years has been
+produced by political machines, and of course men who were a good deal
+like machines were the best men to finish the ideas off and to carry
+them out.
+
+As a result of course, all the really big leaders for the last forty
+years, our most powerful and interesting personalities have been shut
+out from being President of the United States. The White House was
+merely being run as machinery and did not interest them. They watched it
+grinding its ideas faithfully out from year to year of what America was
+like and what American politicians were like, and finally at last in the
+clatter of the machines there rings out suddenly across the land a shot
+that no machinery had allowed for. Before any one knows almost there
+slips suddenly by the side door into the White House a really
+interesting man, and suddenly, all in one minute, almost, this man makes
+being President of the United States the most interesting lively and
+athletic feat in the country. And now, apparently that the idea has been
+worked out in public before everybody, by hand, as it were, that a man
+can be alive and interesting all over, can have at least a little touch
+of news about him and still be a President in this country, another man
+with some news in him has been allowed to us and suddenly politics
+throughout all America has become a totally new revealing profession,
+and men, instead of being selected because they were blurred
+personalities, the ghosts of compromises, would-be everybodies--men who
+had not decided who they were, and who could not settle down and let
+people know which of their characters they had hit on at last to be
+really theirs, men who had no cutting edge to do things, screw-drivers
+trying to be chisels--were revealed to our people at last as vague,
+mean, other-worldly persons, not fitting into our real American world at
+all, and hopelessly visionary and impracticable in American politics.
+
+And now one more hand-made man has been allowed to us.
+
+The machines run very still in the White House.
+
+The people of this country no longer go by the White House on their way
+to their business and just hear it humdrumming and humdrumming behind
+the windows as of yore. The nation stands in crowds around the gates and
+would like to see in. The people wonder. They wonder a million columns a
+day what is inside.
+
+What is inside?
+
+An American who governs by being news, himself.
+
+The first thing that the people demand from our President now is that he
+shall be news himself. The news that they have selected to know first
+during the next four years--have put into the White House to know first
+is Woodrow Wilson.
+
+"Who are you, Woodrow Wilson, in God's name?" the steeples and smoking
+chimneys, the bells and whistles, the Yales and Harvards, and the little
+country schools, the crowds in the streets, and the corn in the fields
+all say, "Who Are You?"
+
+Then the people listen. They listen to his "I wills" and "I won'ts" for
+news about him. They look for news about him in the headlines he steers
+into the papers every morning, in the events he makes happen, in the
+editorials he makes men think of, in the men he calls up and puts on the
+National Wire--in all these, slowly, daily, hourly they drink up their
+long, patient, hopeful answer to their question, "Who Are You, Woodrow
+Wilson?"
+
+
+
+
+CHAPTER VII
+
+THE PEOPLE SAY "WHO ARE WE?"
+
+
+But if the President governs first by being news himself, he governs
+second by his appointments, by gathering about him other men who are
+news to people, too.
+
+One need not divide people into good and bad, because the true line of
+division between good and bad instead of being between one man and
+another, is apt to be as a matter of fact and experience cut down
+through the middle of each of us.
+
+But for the purposes of public action and decision and getting good
+things done, this line does seem to be cut farther over in the middle of
+some of us, than it is in others. Taking a life-average in any moral or
+social engineering feat, in any correct calculation of structural
+strain, how far over this line cuts through in a man, has to be reckoned
+with.
+
+The president by appointing certain men to office, saying "I will" and
+"I won't" to certain types of men, in saying who shall be studied by the
+people, who shall be read as documents of our national life, puts, if
+not the most important, at least the most lively and telling news about
+his administration into print.
+
+We watch our President acting for us, telling us news about what we are
+like, sorting men out around him the way ninety million people would
+sort them out if they were there to do it.
+
+The President's appointments may be said to be in a way the breath of
+the nation.
+
+A nation has to breathe, and the plain fact seems to be that certain
+kinds of people have to be breathed out of a nation and other kinds of
+people have to be breathed in. The way a President appoints men to
+office is his way of letting a nation breathe.
+
+With all his attractive qualities, perhaps it is because Mr. Taft did
+not quite let the nation breathe, and suffocated it a little that there
+came such an outbreak at the end. Perhaps it is because Mr. Taft looked
+at Mr. Ballinger and then looked at Mr. Pinchot, all the people of the
+country all the while looking on, and said, "Ballinger is the kind of
+man our people prefer, and Pinchot is not," that the people broke out so
+amazingly, so incredibly, and decided by such an enormous majority that
+a man who could pick out men for them like this would not do--as things
+are just now anyway--for a President of the United States.
+
+
+
+
+CHAPTER VIII
+
+NEWS ABOUT US TO THE PRESIDENT
+
+
+A nation wakes up every morning and for one minute before it runs to its
+work it says to its President, "HERE WE ARE!"
+
+The best a President can do in the way of a plain, everyday
+acknowledgment of the presence of the people is News.
+
+The news that the people are demanding from the President to-day is
+intensely personal. It is a kind of rough, butting, good-natured
+familiarity a great people has with its President, a little heedless,
+relentless, like some splendid Child, ready to forgive and expecting to
+be forgiven, it jostles in upon him daily, "Here we are! What are you
+believing this morning? Did you believe in us yesterday? Did you act as
+if you believed in us? Did you get anybody to believe in us? Who are the
+men you say are like us? What are they like this morning?
+
+"We have asked a hundred times; we can only ask it once more. How do you
+think you are turning out yourself, Mr. President? Are you what you
+thought you would be? Do you think it is a good time for us to decide
+this morning what you are really like? And, after all, Mr. President--if
+you please--who _are_ you? And once more, Mr. President, in God's name,
+_who are we?_"
+
+This is always the gist of what it says, "Who are we?"
+
+It is the people's main point, after all, asking a President who they
+are, wondering if he can interpret them.
+
+Then he shuts his door and thinks, or he calls his Cabinet and thinks.
+
+Rows of little-great men file by all day. They stand each a few minutes
+with his little Speck or Dot of the People in his hands, and they say,
+"This is the People."
+
+He listens.
+
+It is very hard to be always President of the People when one is
+listening and the little-great go by.
+
+One has to go back a little, in the night perhaps, or when one is quite
+alone. He sees again the Child; it is what he is in the White House for,
+he remembers, to express this dumb giant, this mighty Child, half weary,
+half glad, standing there by day by night, saying, "Who are we?" One
+would think it would be hard to be glib with the Child.
+
+Sometimes it is so deep and silent!
+
+Once when It broke in on Lincoln in this way and said, "_Who are we?_"
+he prayed.
+
+
+
+
+CHAPTER IX
+
+NEWS-MEN
+
+
+It seems very difficult to get news through as to who we really are to a
+President. When I look about me and see what the President's ways are of
+telling news about himself to us, I see that he is not without his
+advantages. But when I look about to see what conveniences we have as a
+people for telling our President news about us, I note some curious
+things. The fears of the American people, the fears and threats of
+labour and capital are organized and expressed, but their faiths, their
+wills, the things in them that make them go and that make them American,
+are not organized and are not expressed.
+
+The labour unions are afraid and say, "We will not work," to their
+employers, "You cannot make us work." The President hears this. It is
+about all they say.
+
+The capitalists and employers are afraid and they say, "We will not
+pay," "You cannot make us pay."
+
+Shall the President act as if these men represent Labor and Capital?
+
+We say, "No."
+
+Neither of these groups of men express real live American labour or real
+live characteristic American money.
+
+American money is free, bold, manful, generous and courageous to a
+fault. American money swings out in mighty enterprises, shrewdly
+believing things, imperiously singing things out of its way.
+
+A singing people want a singing government. How is our President going
+to hear our labour and our money sing?
+
+Pinchot expressed us, not Ballinger.
+
+Mr. Pinchot is no mere uplifter or missionary. He is an artist in
+expressing America to a President. If we have a President who will not
+listen to a man like Pinchot, let us try a President that will.
+
+Pinchot--an American millionaire with a fortune made out of forests, who
+is spending the fortune in protecting the forests for the nation, is the
+kind of American Americans like to set up before a President to say what
+Americans are like. Millions of men stand by Pinchot. We like the way he
+makes money sing.
+
+Tom L. Johnson--an American millionaire who made his money in the
+ordinary humdrum way, by getting valuable street railway franchises out
+of a city for nothing--has the courage to turn around, spend his fortune
+and spend it all, in keeping other people from doing it.
+
+America presents Tom L. Johnson to a President with its compliments and
+says, "This is what America is like."
+
+It may not look always as if Tom L. Johnson were America--America in
+miniature. But millions of us say he is. He makes money sing.
+
+We want a President--millions of us want him--and this is the most
+important news about us, who expects money in this country to sing.
+
+We want our money and expect our money in this country to stop saying
+mean things about us, things that make us ashamed to look a true
+newspaper in the face, or one another in the face, and that humiliate us
+before the world.
+
+ * * * * *
+
+And now I have come to an awkward place in this book where I hope the
+reader will help me all he can.
+
+There is nothing to do but to let out the real truth and face the music.
+The fact is, Gentle Reader--perhaps you have suspected it all
+along--that if it had not been for fear of mixing my book all up with
+him and making it a kind of arena or tournament instead of a book, I
+would have mentioned ex-President Roosevelt before this. He has been
+getting in or nearly getting in to nearly every chapter so far, but of
+course I knew, as any one would, that he would spoil all the calm
+equipoise, the quiet onward flowing of the Stream of Thought, and with
+one chapter after the other, with each as the crisis came up, though I
+scarcely know how, I have managed to keep him out. And now, oh, Gentle
+Reader, here he is! I know very well that he is in everything, and right
+in the middle of everything, and that in a kind of splendid mixed happy
+uproarious way, there somehow has to be a great to-do the moment he
+appears. The beautiful clear water, the lucid depth of Thought--will all
+become (ah, I know it too well, Gentle Reader) all thunder and spray and
+underneath the mighty grinding of the wheels--the wheels of the Nation
+and the Mowing Machine of Time, and in the background--in the red
+background of the Dawn, there will be the face of Theodore--just the
+face of Theodore in this book shining at us--readers and writer and
+all--out of a huge rosy mist!
+
+But I have been driven to it. The fact seems to be that I must find at
+just this point in the book, if I can, a word. And the word will have to
+be a word, too, that everybody knows, and that conveys a lively sense to
+everybody the moment it is used--of a certain tone or quality, or hum or
+murmur of being. No one regrets this more than I, because it is so
+unwieldy and inconvenient and always bulges out in a sentence or a book
+or a nation more than it was meant to, but the word ROOSEVELT, R O O S E
+V E L T, happens to be the word that people in this country, and very
+largely in other nations, and in all languages have chosen and are using
+every day to express to one another a certain American quality or tone
+now abroad in our world--a certain hum, as one might say, or whirr of
+goodness.
+
+This particular hum, or whirr of goodness, which is instantly associated
+with the word Roosevelt, expresses, except that of course it
+over-expresses, a part of the news to-day about America which we want
+our President to read.
+
+One cannot help wondering why it is that if one wanted to express to the
+largest number of people in the world a certain quality of goodness, the
+word Roosevelt would do it best.
+
+I am not dealing for the purpose of this book in what Mr. Roosevelt's
+goodness is or whether it is what he thinks it is. We might all disagree
+about that. I am dealing quite strictly in this connection with what
+even his enemies would say is his almost egregious success in
+advertising goodness. While we might all disagree as to his goodness
+being the kind that he or any one ought to love, we would not fail to
+agree that it is his love of his own goodness, such as it is, and his
+holding on to it, and his love of other people's and his love of getting
+his goodness and their goodness together, that has made him the most
+unconcealed person in modern life. These qualities have established him,
+with his ability raised to the n-th power of attracting attention to
+anything he likes, as the world's greatest News Man--the world's
+greatest living energy to-day in advertising what is good and what is
+had in our American temperament.
+
+Even the people who disagree with him or dislike him--many of them would
+have to fall back on using the word roosevelt, or rather the verb to
+roosevelt.
+
+It does not seem to be because his goodness in itself is extraordinary.
+It is even, for that matter, in the sense that anybody could have it, or
+some more just like it, a little common.
+
+What seems to be uncommon and really distinguished about Mr. Roosevelt
+is the way he feels about his goodness, and the way he grips hold of it,
+and the way he makes it grip hold of other people--practically anybody
+almost, who is standing by. Even if they are merely going by in
+automobiles, sometimes they catch some. I do not imagine that his worst
+enemies, however seriously they may question the general desirability or
+safety of having so much goodness roosevelting around, would fail to
+admit his own real enthusiasm about goodness anywhere he finds it
+indiscriminately, whether it is his own or other people's. He grips hold
+of it, and grips like a cable car--instantly.
+
+His enthusiasm is so great that many people are nonplussed by it. The
+enthusiasm must really be in spite of appearances about something else,
+something wicked in behind, they think, and not really about goodness.
+An entire stranger would not quite believe it. It would be too original
+in him, they would say, or in anybody, to care so about goodness.
+
+If one could watch the expression in Mr. Roosevelt's face or his manner
+while he is in the act of having a virtue and if one could not see
+plainly from where one was, just what it was he was doing, one would at
+once conclude that it must be some vice he is having. He looks happy and
+as if it were some stolen secret. There is always that manner of his
+when he is caught doing right, as if one were to say "Now, at last, I
+have got it!" He does right like a boy with his mouth full of jam, and
+this seems to be true not only when, with a whole public following and
+two or three nations besides, and all the newspapers, he goes off on an
+orgy of righteousness, makes the grand tour of Europe, and has the time
+of his life. It is the steady-burning under enthusiasm with him all the
+while. The spectacle of a good man doing a tremendous good thing affects
+Theodore Roosevelt like one of the great forces of nature, like Niagara
+Falls, like the screws of the _Mauritania_, or any other huge, happy
+thing that is having its way against fear; against weakness, or against
+small terrified goodness.
+
+Mr. Roosevelt in doing right conveys the sense of enjoying it so himself
+that he has made almost an art form of public righteousness. He has
+found his most complete, his most naive, instinctive self-expression in
+it, and while we have had goodness in public men before, we have had no
+man who has been such an international chromo for goodness, who has made
+such a big, comfortable "He-who-runs-may-read" bill-poster for doing
+right as Roosevelt. Other men have done things that were good to do, but
+the very inmost muscle and marrow of goodness itself, goodness with
+teeth, with a fist, goodness that smiled, that ha-ha'd, and that leaped
+and danced--perpetual motion of goodness, goodness that reeked--has been
+reserved for Theodore Roosevelt. We have had goodness that was bland or
+proper, and goodness that was pious or sentimental and sang, "Nearer My
+God to Thee," or goodness that was kind and mushy, but this goodness
+with a glad look and bounding heart, goodness with an iron hand, we have
+not had before. It is Mr. Roosevelt's goodness that has made him
+interesting in Cairo, Paris, Rome, and Berlin. He has been conducting a
+grand tour of goodness. He has been a colossal drummer of goodness,
+conducting an advertising campaign. He has proved himself a master
+salesman for moral values. And he has put the American character, its
+hope, its energy, on the markets and on the credits of the world.
+
+With all his faults, those big, daring, yawning fissures in him, he is
+news about us, faults and all. Though I may be, as I certainly am much
+of the time, standing and looking across at him, across an abyss of
+temperament that God cut down between us thousands of years ago, and
+while he may have a score of traits I would not like and others that no
+one would like in any one else, there he is storming out at me with his
+goodness! It is his way--God help him!--God be praised for him! There he
+is!
+
+I know an American when I see one. He is a man who is singing.
+
+A man who is singing is a man who is so shrewd about people that he sees
+more in them than they see in themselves and who does things so shrewdly
+in behalf of God, that when God looks upon him he delights in him. Then
+God falls to of course and helps him do them.
+
+When American men saw that there was a man among them who was taking a
+thing like the Presidency of the United States (that most people never
+run risks with) and putting it up before everybody, and using it grimly
+as a magnificent bet on the people, they looked up. Millions of men
+leaped in their hearts and as they saw him they knew that they were like
+him!
+
+So did Theodore Roosevelt become news about Us.
+
+
+
+
+CHAPTER X
+
+AMERICAN TEMPERAMENT AND GOVERNMENT
+
+
+I would like to say more specifically what I mean by an American or
+singing government.
+
+The thing that counts the most in a government is its temperament. A
+German government succeeds by having the German temperament. An American
+government must have the American temperament.
+
+If we are fortunate enough to have in America a government with an
+American temperament what would it be like? And how would it differ from
+the traditional or conventional temperament, governments are usually
+allowed to have?
+
+If I were confined to one or two words I would put it like this:
+
+If a government has the conventional temperament, it says "NO."
+
+If it has the American Temperament it says, "YES, BUT ..."
+
+The whole policy and temper of a true American government is summed up
+in its saying as it looks about it--now to this business man and now to
+that, just in time, "YES BUT."
+
+Louis Brandeis, of Boston, when he was made attorney for the Gas Company
+of Boston to defend the company from the criticisms of the people, sent
+suddenly scores of men all about canvassing the city and looking up
+people to find fault with the gas.
+
+He spent thousands of dollars a month of the Gas Company's money for a
+while in helping people to be disagreeable, until they had it attended
+to and got over it.
+
+The Gas Company had the canvassers show the people how they could burn
+less gas for what they got for it, and tried to help them cut their
+bills in two. Incidentally, of course, they got to thinking about gas
+and about what they got for it, and about other ways they could afford
+to use it, and began to have the gas habit--used it for cooking and
+heating.
+
+The people found they wanted to use four times as much gas.
+
+The Boston Gas Company smiled sweetly.
+
+Boston smiled sweetly.
+
+Not many months had passed and two things had happened in Boston.
+
+The Boston Gas Company, with precisely the same directors in it, had
+made over the directors into new men, and all the people in Boston (all
+who used gas) apparently had been made over into new people.
+
+What had happened was Brandeis--a man with an American temperament.
+
+Mr. Brandeis had defended his company from the people by going the
+people's way and helping them until they helped him.
+
+Mr. Brandeis gave gas a soul in Boston.
+
+Before a gas corporation has a soul, it would be American for a
+government to treat it in one way. After it has one it would be American
+to treat it in another. There are two complete sets of conduct,
+principles, and visions in dealing with a corporation before and after
+its having a soul.
+
+Preserving the females of the species and killing males as a method of
+discrimination has been applied to all animals except human beings. This
+is suggestive of a method of discrimination in dealing with
+corporations. A corporation that has a soul and that is the most likely
+to keep reproducing souls in others should be treated in one way, and a
+corporation that has not should be treated in another.
+
+There are two assumptions underneath everybody's thought, underneath
+every action of our government: Which is the American assumption?
+
+People are going to be bad if they can.
+
+People are going to be good if they can.
+
+Men who want to arrange laws and adjust life on the assumption that
+business men will be bad if they can, it seems to some of us, are
+inefficient and unscientific. It seems to us that they are off on the
+main and controlling facts in American human nature. It is not true that
+American business men will be bad if they can. They will be good if they
+can.
+
+This is my assertion. I cannot prove it.
+
+What we seem to need next in this country in order to be clear-headed
+and to go ahead, is to prove it. We want a competent census of human
+nature.
+
+Lacking a census of human nature, the next best thing we can do is to
+watch the men who seem to know the most about human nature.
+
+We put ourselves in their hands.
+
+These men seem to believe, judging from their actions, that there is
+really nothing that suits our temperament better in America than being
+good. If we can manage to have some way of being good that we have
+thought of ourselves, we like it still better. We dote on goodness when
+it is ours and when we are allowed to put some punch into it. We want to
+be good, to express our practical, our doing-idealism, but we will not
+be driven to being good and people who think they can drive us to being
+good in a government or out of it are incompetent people. They do not
+know who we are.
+
+We say they shall not have their way with us.
+
+Let them get us right first. Then they can do other things.
+
+What is our American temperament?
+
+Here are a few American reflections.
+
+The government of the next boys' school of importance in this country is
+going to determine the cuts and free hours, and privileges not by marks,
+but by its genius for seeing through boys.
+
+And instead of making rules for two hundred pupils because just twenty
+pupils need them, they will make the rules for just twenty pupils.
+
+Pupils who can use their souls and can do better by telling themselves
+what to do, will be allowed to do better. Why should two hundred boys
+who want to be men be bullied into being babies by twenty infants who
+can scare a school government into rules, _i.e._, scare their teachers
+into being small and mean and second-rate?
+
+A government that goes on this principle with business men, and that
+does it in a spirit of mutual understanding for those who are not yet
+free from rules, and in a spirit of confidence and expectation and of
+talking it over, will be a government with an American temperament.
+
+The first trait of a great government is going to be that it will
+recognize that the basis of a true government in a democracy is
+privilege and not treating all people alike. It is going to see that is
+it a cowardly, lazy, brutal, and mechanical-minded thing for a
+government which is trying to serve a great people--to treat all the
+people alike. The basis of a great government like the basis of a great
+man (or even the basis of a good digestion) is discrimination, and the
+habit of acting according to facts. We will have rules or laws for
+people who need them, and men in the same business who amount to enough
+and are American enough to be safe as laws to themselves, will continue
+to have their initiative and to make their business a profession, a
+mould, an art form into which they pour their lives. The pouring of the
+lives of men like this into their business is the one thing that the
+business and the government want.
+
+Several things are going to happen when what a good government seeks
+each for a man's business, is to let him express himself in it.
+
+When a man has proved conclusively that he has a higher level of
+motives, and a higher level of abilities to make his motives work, the
+government is going to give him a higher level of rights, liberties, and
+immunities. The government will give special liberties on a sliding
+scale and with shrewd provision for the future. The government will not
+give special liberties to the man with higher motives than other men
+have, who has not higher abilities to make his motives work, nor will it
+give special liberties to the man who has higher abilities which could
+make higher motives work, but who has not the higher motives.
+
+Men who are new kinds and new sizes of men and who have proved that they
+can make new kinds and new sizes of bargains, that they can make (for
+the same money) new kinds and new sizes of goods, and who incidentally
+make new kinds and new sizes of people out of the people who buy the
+goods, men who have achieved all these supposed visionary feats by their
+own initiative, will be allowed by the government to have all the
+initiative they want, and immunities from fretful rules as long as they
+resemble themselves and keep on doing what they have shown they can do.
+The government will deal with each man according to the facts, the
+scientific facts, that he has proved about himself.
+
+The government acts according to scientific facts in everything except
+men, in pure food, in cholera, and the next thing the government is
+going to do is to be equally efficient in dealing with scientific facts
+in men.
+
+It is going to give some men inspected liberty. If these men say they
+can be more efficient, as a railroad sometimes is, by being a monopoly,
+by being a vast, self-visioned, self-controlled body the government will
+have enough character, expert courage and shrewdness about human nature
+to provide a way for them to try it.
+
+When the other people come up and ask why they cannot have these
+special immunities and why they cannot be a monopoly, or nearly a
+monopoly, too, the government will tell them why.
+
+Telling them why will be governing them.
+
+When we once reckon with new kinds and new sizes of men, everything
+follows. The first man who organizes a true monopoly for public service
+and who does it better than any state could do it, because he thinks of
+it himself, glories in it and has a genius for it, will be given a
+peerage in England perhaps. But he would not really care. The thing
+itself would be a peerage enough and either in America or England he
+would rather be rewarded by being singled out by the government for
+special rights and distinctions in conducting his business. The best way
+a democracy can honour a man who has served it is not to give him a
+title or to make a frivolous, idle monument of bronze for him, but to
+let him have his own way.
+
+The way to honour any artist or any creative man, any man a country is
+in need of especially, is to let him have his own way.
+
+ * * * * *
+
+We are told that the way to govern trusts is to untrammel competition.
+
+But the way to untrammel competition is not to try to untrammel it in
+its details with lists of things men shall not do.
+
+This is cumbersome.
+
+We would probably find it very much more convenient in specifying 979
+detailed things trusts cannot do, if we could think of certain
+sum-totals of details.
+
+Then we could deal with the details in a lump.
+
+The best sum totals of details in this world that have ever been
+invented yet, are men.
+
+We will pick out a man who has a definite, marked character, who is a
+fine, convenient sum-total that any one can see, of things not to do.
+
+We will pick out another man in the same line of business who is a fine,
+convenient sum-total of things that people ought to do.
+
+The government will find ways, as the Coach of Business as the Referee
+of the Game for the people, to stand by this man until he whips the
+other, drives him out of business or makes him play as good a game as he
+does.
+
+ * * * * *
+
+When a child finds suddenly that his father is not merely keeping him
+from doing things, that his father has a soul, the father begins to get
+results out of the child.
+
+As a rule a child discovers first that his father has a soul by noticing
+that he insists on treating him as if he had one.
+
+Of course a corporation that has not a soul yet does not propose to be
+dictated to by a government that has not a soul yet. When corporations
+without souls see overwhelmingly that a government has a soul, they will
+be filled with a wholesome fear. They will always try at first to
+prevent it from having a soul if they can.
+
+But the moment it gets one and shows it, they will be glad. They will
+feel on firm ground. They will know what they know. They will act.
+
+In the hospital on the hill not far from my house, one often sees one
+attendant going out to walk with twelve insane men. One would think it
+would not be safe for twelve insane men to go out to walk with one sane
+man, with one man who has his soul on.
+
+The reason it is safe, is, that the moment one insane man or man who has
+not his soul on, attacks the man who has a soul, all of the other eleven
+men throw themselves upon him and fling him to the ground. Men whose
+souls are not on, protect, every time, the man who has his soul on
+because the man who has a soul is the only defence they have from the
+men who have not.
+
+It is going to be the same with governments. We believe in a
+government's having as much courage in America as a ten-dollar-a-week
+attendant in an insane asylum. We want a government that sees how
+courage works.
+
+We are told in the New Testament that we are all members one of another.
+
+If society has a soul and if every member of it has a soul, what is the
+relation of the social soul to the individual soul?
+
+A man's soul is the faculty in him for seeing the Whole in relation to
+the part--his vision for others in relation to his vision for himself.
+
+My forefinger's soul in writing with this fountain pen is the sense my
+forefinger has of its relation to my arm, my spinal column, and my
+brain. The ability and efficiency of my forefinger depends upon its
+soul, that is, its sense of relation to the other members of the body.
+If my forefinger tries to act like a brain all by itself, as it
+sometimes does, nobody reads my writing.
+
+The government in a society is the soul of all the members and it treats
+them according to their souls.
+
+The one compulsion a government will use if it has a soul, will be
+granting charters in business in such a way as to fix definite
+responsibility and definite publicity upon a few men.
+
+If a corporation has a soul, it must show. It must have a face. Anybody
+can tell a face off-hand or while going by. Anybody can keep track of a
+corporation if it has a face.
+
+The trouble with the average corporation is that all that anybody can
+see is its stomach. Even this is anonymous.
+
+Whose Stomach is it? Who is responsible for it? If we hit it, whom will
+we hit? Let the government find out. If the time the government is now
+spending in making impossibly minute laws for impossibly minute men,
+were spent in finding out what size men were, and who they were and then
+giving them just as many rights from the people, as they are the right
+kind and the right size to handle for the people, it would be an
+American government.
+
+If there is one thing rather than another that an American or an
+Englishman loves, it is asserting himself or expressing his character in
+what he does. The typical dominating Englishman or American is not as
+successful as a Frenchman or as an Italian in expressing other things,
+as he is in expressing his character.
+
+He cares more about expressing his character and asserting it. If he is
+dealing with things, he makes them take the stamp of who he is. If he is
+dealing with people, he makes them see and acknowledge who he is. They
+must take in the facts about what he is like when they are with him.
+They must deal with him as he is.
+
+This trait may have its disadvantages, but if an Englishman or an
+American is on this earth for anything, this is what he is for--to
+express his character in what he does--in strong, vigorous, manly lines
+draw a portrait of himself and show what he is like in what he does.
+This may be called on both sides of the sea to-day as we stand front to
+front with the more graceful nations, Anglo-Saxon Art.
+
+It is because this particular art in the present crisis of human nature
+on this planet is the desperate, the almost reckless need of a world
+that the other nations of the world with all their dislike of us and
+their superiorities to us, with all our ugliness and heaviness and our
+galumphing in the arts, have been compelled in this huge, modern thicket
+of machines and crowds to give us the lead.
+
+And now we are threading a way for nations through the moral wilderness
+of the earth.
+
+This position has been accorded us because it goes with our temperament,
+because we can be depended upon to insist on asserting ourselves and on
+expressing ourselves in what we do. If the present impromptu industrial
+machinery which has been handed over to us thoughtlessly and in a hurry,
+does not express us, everybody knows that we can be depended on to
+assert ourselves and that we will insist on one that will. The nations
+that are more polite and that can dance and bow more nicely than we can
+in a crisis like this would be dangerous. It is known about us
+throughout a world that we are not going to be cowed by wood or by iron
+or by steel and that we are not going to be cowed by men who are all
+wood and iron and steel inside. If wood, iron, or steel does not express
+us, we are Englishmen and we are Americans. We will butt our character
+into it until it does.
+
+ * * * * *
+
+If the American workman were to insist upon butting his American
+temperament into his labour union machinery, what would his labour
+machinery in America soon begin to show that an American labourer was
+like?
+
+I imagine it might work out something like this:
+
+The thoughtful workman looks about him. He discovers that the workman
+pays at least two times as much for coal as he needs to because miners
+down in Pennsylvania work one third as hard as they might for the money.
+
+When he comes to think of it, all the labouring men of America are
+paying high prices because they have to pay all the other workmen in
+America for working as little as they can. He is working one third less
+than he can and making his own class pay for it. He sees every workman
+about him paying high prices because every other workman in making
+things for him to eat and for him to wear, is cheating him--doing a
+third less a day for him than he ought.
+
+At this point the capitalists pile in and help. They shove the prices up
+still higher because capital is not interested in an industry in which
+the workmen do six hours' work in nine. It demands extra profits. So
+while the workmen put up the prices by not working, the capitalists put
+up the prices because they are afraid the workmen will not work. Half
+work, high prices.
+
+Then the American workman thinks. He begins to suppose.
+
+Suppose that the millers' workmen and the workmen in the woollen mills
+in America see how prices of supplies for labouring men are going up and
+suppose they agree to work as hard as they can? Suppose the wool workers
+of the world want cheap bread. The flour mill workers want cheap
+clothes. We will say to the bread people, "We will bring down the price
+of wool for you if you will bring down the price of bread for us."
+
+Then let Meat and Potatoes do the same for one another. Then two
+industries at a time, industries getting brains in pairs, until like the
+animals going into the ark, little by little (or rather very fast,
+almost piling in, in fact, after the first pair have tried it), at last
+our true, spirited, practical minded American workmen will have made
+their labour machines as natural and as human and as American as they
+are. They will stop trying to lower prices by not working, each workman
+joining (in a factory) the leisure classes and making the other workmen
+pay for it.
+
+ * * * * *
+
+The American workman, as things are organized now, finds himself
+confronted with two main problems. One is himself. How can he get
+himself to work hard enough to make his food and clothes cheap? The
+other is his employer.
+
+What will the American workman do to express his American temperament
+through his labour union to his employer? The American workmen will go
+to their employers and say: "Instead of doing six hours' work in nine
+hours, we will do nine hours' work in nine hours." The millers, for
+instance, will say to the flour mill owners: "We will do a third more
+work for you, make you a third more profit on our labour if you will
+divide your third more profit like this:
+
+"First, by bringing down the price of flour to everybody;
+
+"Second, by bringing up our wages. Third, by taking more money
+yourselves."
+
+American labouring men who did this would be acting like Americans. It
+is the American temperament.
+
+They will insist on it: The labour men will continue to say to their
+employers, "We will divide the proceeds of our extra work into three
+sums of money--ours, yours, and everybody's." In return we will soon
+find the employers saying the same thing to the labour men. Employers
+would like to arrange to be good. If they can get men who earn more,
+they want to pay them more.
+
+The labourers would like to be good, _i.e._, work more for employers who
+want to pay them more.
+
+But being good has to be arranged for.
+
+Being good is a matter of mutual understanding, a matter of
+organization, a matter of butting our American temperament into our
+industrial machines.
+
+All that is the matter with these industrial machines is that they are
+not like us.
+
+Our machines are acting just now for all the world as if they were the
+Americans and as if we were the machines.
+
+Are we for the machines, or are the machines for us?
+
+All that the American labourers and that the American capitalists have
+to do is to show what they are really like, organize their news about
+themselves so that they get it through to one another, and our present
+great daily occupation in America (which each man calls his "business")
+all the workmen going down to the mills and all the employers going down
+to their offices, and then for six, eight, nine hours a day being chewed
+on by machines, will cease.
+
+We make our industrial machines. We are Americans. Our machines must
+have our American temperament.
+
+ * * * * *
+
+If an American employer were to insist on butting his American
+temperament into his industrial machine, what would his industrial
+machine, when it is well at work at last, show an American employer's
+temperament to be like?
+
+The first thing that would show in his machine, I think, would be its
+courage, its acting with boldness and initiative, originality and
+freedom, without being cluttered up by precedents or running and asking
+Mama, its clear-headedness in what it wants, its short-cut in getting to
+it, and above all a kind of ruthless faith in human nature, in the
+American people, in its goods and in itself.
+
+The typical American business man of the highest class--the man who is
+expressing his American temperament best in his business--is the one who
+is expressing in it the most courage for himself and for others and for
+his government. He has big beliefs every few minutes a day, and he acts
+on them with nonchalance.
+
+If he is running a trust--our most characteristic, recklessly difficult
+American invention for a man to show through, and if he tries to get his
+American temperament to show through in it, tries to make his trust like
+a vast portrait, like a kind of countenance on a country, of what a big
+American business is like, what will he do?
+
+He will take a little axiom like this and act as if it were so.
+
+_If in any given case the producers by collusion and combination can be
+efficient in lowering wages to employees and raising prices and cheating
+the public, this same combination or collusion would be efficient in
+raising the wages of employees, lowering prices and serving the public._
+
+He will then, being an American, turn to his government and say "I am a
+certain sort of man. If I am allowed to be an exception and to combine
+in this matter, I can prove that I can raise wages, lower prices for a
+whole nation in these things that I make. I am a certain sort of man. Do
+you think I am, or do you think that I am not? I want to know."
+
+The government looks noncommittally at him. It says it cannot
+discriminate.
+
+He says nothing for a time, but he thinks in his heart that it is
+incompetent and cowardly to run a great government of a great nation as
+a vast national sweep or flourish of getting out of brains and of
+evading vision. It seems to him lazy and effeminate in a government to
+treat all combinations and all monopolies alike. He says: "Look me in
+the eyes! I demand of you as a citizen of this country the right to be
+looked by my government in the eyes. What sort of man am I? Here are all
+my doors open. My safes are your safes and my books are your books. Am I
+or am I not a man who can conduct his business as a great profession,
+one of the dignities and energies and joys of a great people?
+
+"What am I like inside? Is what I am like inside--my having a small size
+or a big size of motive, my having a right kind or a wrong kind of
+ability of no consequence to this government? Does the government of
+this country really mean that the most important things a country like
+this can produce, the daily, ruling motives of the men who are living in
+it, have no weight with the government? Am I to understand that the
+government does not propose to avail itself of new sizes and new kinds
+of men and new sizes and new kinds of abilities in men? What I am trying
+to do in my product is to lower the prices and raise the wages for a
+nation. Will you let me do it? Will you watch me while I do it?"
+
+This will be the American trust of to-morrow. The average trust of this
+country has not yet found itself, but the moral and spiritual history,
+the religious message to a government of The Trust That Has Found Itself
+will be something like this.
+
+Perhaps when we have a trust that has found itself, we will have a
+government that has dared to find itself, that has the courage to use
+its insight, its sense of difference between men, as it means of getting
+what it wants for the people.
+
+As it is now, the government has not found itself and it falls back on
+complex rules or machines for getting out of seeing through people.
+
+Where courage is required, it proceeds as it proceeds with automobile
+speeding laws. Everybody knows that one man driving his car three miles
+an hour may be more dangerous than another kind of man who is driving
+his car thirty.
+
+When our government begins to be a government, begins to express the
+American temperament, it will be a government that will devote its
+energy, its men, and its money to being expert in divining, and using
+differences between men. It will govern as any father, teacher, or
+competent business man does by treating some people in one way and
+others in another, by giving graded speed licenses in business, to
+labour unions, trusts, and business men.
+
+The government will be able to do this by demanding, acquiring, and
+employing as the servants of the people, men who are experts in human
+nature, masters in not treating men alike--Crowbars, lemonade-straws,
+chisels, and marshmallows, powerhouses and AEolian harps by the people,
+for the people, and of the people, will be rated for what they are and
+will be used for what they are for.
+
+This will be democracy. It will be the American temperament in
+government.
+
+ * * * * *
+
+Is President Wilson or is he not going to fall back into a mere lawyer
+Moseslike way of getting people to be good, or is he going to be a man
+like David, half poet, half soldier, who got his way with the nation
+half by appreciating the men in it and being a fellow human being with
+them, and half by fighting them when they would not let him be a fellow
+human being with them, and would not let him appreciate them?
+
+Almost any nation or government can get some kind of Moses to-day but
+the men that America is producing would not particularly notice a Moses
+probably now. A Moses might do for a Rockefeller, but he could not
+really do anything with a man like Theodore N. Vail who has the
+telephones and telegraphs of a country talking and ticking to us all,
+all night, all day, what kind of a man he is.
+
+A big affirmative, inspirational man like David or even Napoleon who
+inspires people with one breath and fights hard with the next, a man who
+swings his hat for the world, a man who goes on ahead and says "Come!"
+is the only man who can be practical in America to-day in helping real
+live American men like McAdoo, like Edison and Acheson,--men who can
+express a people in a business--to express them.
+
+The people have spoken. A man in the White House who cannot say "Come"
+goes.
+
+We want a poet in the White House. If we can not have a poet for the
+White House soon, we want a poet who will make us a poet for the White
+House.
+
+I do not believe it is too much to expect a President to be a poet. We
+have had a poet for President once in one supreme crisis of this nation
+and the crisis that is coming now is so much deeper, so much more human
+and world-wide than Lincoln's was that it would almost seem as if a
+place like the White House (where one's poetry could really work) would
+make a poet out of anybody.
+
+A President who has not a kind of plain, still, homely poetry in him, a
+belief about people that sings, in the present appalling crisis of the
+world is impracticable or visionary.
+
+So we do not say, "Have we a President that can get our Bells, Edisons,
+McAdoos, Achesons to be good by toeing a line?"
+
+We say, "Have we a President who can swing into step, who can join in
+the singing, who can catch up?"
+
+Tunnel McAdoo, when he lifted up his will against the sea and against
+the seers of Wall Street, was singing. When he conceived those steel
+cars, those roaring yellow streaks of light ringing through rocks
+beneath the river, streets of people flashing through under the slime
+and under the fish and under the ships and under the wide sunshine on
+the water, he was singing! He raised millions of dollars singing.
+
+Of course he sang the way Americans usually sing, and had to do as well
+as he could in talking to bankers and investors not to look as if he
+were singing, but there it all was singing inside him, the seven years
+of digging, the seven years of dull thundering on rocks under the city,
+and at last the happy steel cars all green and gold, the streams of
+people all yellow light hissing and pouring through--those vast pipes
+for people beneath the sea!
+
+If we have a President, let him sing like McAdoo, or like Luther
+Burbank, or like Theodore N. Vail, or like Colonel Goethals, picking up
+a little isthmus like Panama, a string between two continents, playing
+on it as if it were a harp; or like Edward Ripley playing with the Santa
+Fe Railroad for all the world like Homer with a lute, all his seven
+thousand men, all his workmen, all their wives and their children, all
+the cities along the line striking up and joining in the chorus or like
+Carborundum Acheson, backed up by his little Niagara Falls oiling the
+wheels of a world, weaving diamonds into steel, hardening the bones of
+the earth into skyscrapers, into railroads, into the mighty thighs of
+flying locomotives....
+
+Any man who is seen acting in this world with a thing, as if he believed
+in the thing, as if he believed in himself and believed in other people,
+is singing.
+
+Moses striking out with a rod, as we are told, a path along the sea for
+his people may have done a more showy thing from a religious point of
+view, hitting the water on top so, making a great splash with an empty
+place in it for people to march through, but he was not essentially more
+religious than McAdoo, with all those modest but mighty columns of
+figures piling up behind him, with all those splendid, dumb, still
+glowing engineers behind him, lifting up his will against cities,
+lifting up his will against herds of politicians, haughty newspapers,
+against the flocks of silly complacent old ferry-boats waddling in the
+bay, against the wind and the rain and the cold on the water, and all
+the banks of Wall Street....
+
+When we want to tell News to our President about ourselves in America,
+we point to William G. McAdoo.
+
+The first news that we, the American people, must contrive to get into
+the White House about ourselves is that we do not want to be improved,
+and that we do not like an improving tone in our government. We want to
+be expressed the way McAdoos express us. We want a government that
+expresses our faith in one another, in what we are doing, and in
+ourselves, and in the world.
+
+We are singing over here on this continent. We would not all of us put
+it in just this way. But our singing is the main thing we can do, and a
+government that is trying to improve us feebly, that is looking askance
+at us and looking askance at our money, and at our labour, and that does
+not believe in us and join in with us in our singing does not know what
+we are like.
+
+Our next national business in America is to get the real news over to
+the President of what we are like.
+
+It is news that we want in the White House. A missionary in the White
+House, be he ever so humble, will not do.
+
+Mr. Roosevelt, himself, with the word Duty on every milepost as he
+whirled past, with suggestions of things for other people to do buzzing
+like bees about his head, acquired his tremendous and incredible power
+with us as a people because, in spite of his violent way of breaking out
+into a missionary every morning and every evening when he talked, it was
+not his talking but his singing that made him powerful--his singing, or
+doing things as if he believed in people, his I wills and I won'ts, his
+assuming every day, his acting every day, as if American men were men.
+He sang his way roughly, hoarsely, even a little comically at times into
+the hearts of people, stirred up in the nation a mighty heat, put a
+great crackling fire under it, put two great parties into the pot,
+boiled them, drew off all that was good in them, and at last, to-day, as
+I write (February 1913), the prospect of a good square meal in the White
+House (with some one else to say grace) is before the people.
+
+The people are waiting to sit down once more in the White House and
+refresh themselves.
+
+At least, the soup course is on the table.
+
+Who did it, please? Who bullied the cook and got everybody ready?
+
+Theodore Roosevelt, singing a little roughly, possibly hurrahing "_I
+will, I will, I won't, I won't_," and acting as if he believed in the
+world.
+
+Bryan in the village of Chicago sitting by at a reporter's table saw him
+doing it.
+
+Bryan saw how it worked.
+
+Bryan had it in him too.
+
+Bryan heard the shouts of the people across the land as they gloried in
+the fight. He saw the signals from the nations over the sea.
+
+Then Armageddon moved to Baltimore.
+
+ * * * * *
+
+And now table is about to be spread.
+
+It is to be Mr. Wilson's soup.
+
+But the soup will have a Roosevelt flavour or tang to it. And we will
+wait to see what Mr. Wilson will do with the other courses.
+
+ * * * * *
+
+A poet in words, with two or three exceptions, America has not produced.
+
+The only touch of poetry or art as yet that we have in America
+is--acting as if we believed in people. This particular art is ours.
+Other people may have it, but it is all we have.
+
+This is what makes or may make any moment the common American a poet or
+artist.
+
+Speaking in this sense, Mr. Roosevelt is the first poet America has
+produced that European peoples and European governments have noticed for
+forty years, or had any reason to notice. We respectfully place Mr.
+Roosevelt with Mr. McAdoo (and if Mr. Brandeis will pardon us, with Mr.
+Brandeis) as a typical American before the eyes of the new President.
+We ask him to take Mr. Roosevelt as a very important part of the latest
+news about us.
+
+The true imaginative men of our modern life, the poets of crowds and
+cities are not to-day our authors, preachers, professors or lawyers or
+philosophers. The poets of crowds are our men like this, our
+vision-doers, the men who have seen visions and dreamed dreams in the
+real and daily things, the daring Governors like Wilson and like Hughes,
+the daring inventors of great business houses, the men who have invented
+the foundations on which nations can stand, on which railroads can run,
+the men whose imaginations, in the name of heaven, have played with the
+earth mightily, watered deserts, sailed cities on the seas, the men who
+have whistled and who have said "Come!" to empires, who have thought
+hundred-year thoughts, taken out nine hundred and ninety-nine year
+leases, who have thought of mighty ways for cities to live, for cities
+to be cool, to be light, to be dark, who have conceived ways for nations
+to talk, who have grasped the earth and the sky like music, like words,
+and put them in the hands of the people, and made the people say, "O
+earth," and "O sky, thou art great, but we also are great! Come earth
+and sky, thou shalt praise God with us!"
+
+Who are these men?
+
+Let the President catch up!
+
+Who are these men? Here is Edward A. Filene, who takes up the pride,
+joy, beauty, self-respect, and righteousness of a city, swings it into a
+Store, and makes that Store sing about the city up and down the world!
+Here is Alexander Cassatt, imperturbable, irrepressible, and like a
+great Boy playing leapfrog with a Railroad--Cassatt who makes
+quick-hearted, dreamy Philadelphia duck under the Sea, bob up serenely
+in the middle of New York and leap across Hell Gate to get to Boston!
+Let the parliaments droning on their benches, the Congresses pile out of
+their doors and catch up.
+
+Let the lawyers--the little swarms of dark-minded lawyers, wondering and
+running to and fro, creeping in offices, who have tried to run our
+world, blurred our governments, and buzzed, who have filled the world
+with piles of old paper, Congressional Records, with technicalities,
+words, droning, weariness, despair, and fear ... let them come out and
+look! Let them catch up!
+
+Let a man in this day in the presence of men like these sing. If a man
+cannot sing, let him be silent. Only men who are singing things shall do
+them.
+
+I go out into the street, I go out and look almost anywhere, listen
+anywhere, and the singing rises round me!
+
+It was singing that spread the wireless telegraph like a great web
+across the sky.
+
+It was singing that dug the subways under the streets in New York.
+
+It was singing, a kind of iron gladness, hope and faith in men, that has
+flung up our skyscrapers into the lower stories of the clouds, and made
+them say, "_I will! I will! I will!_" to God.
+
+Ah, how often have I seen them from the harbour, those flocking, crowded
+skyscrapers under that little heaven in New York, lifting themselves in
+the sunlight and in the starlight, lifting themselves before me,
+sometimes, it seems, like crowds of great states, like a great country
+piled up, like a nation reaching, like the plains and the hills and the
+cities of my people standing up against heaven day by day--all those
+flocks of the skyscrapers saying, "_I will! I will! I will!_" to God.
+
+The skyscrapers are news about us to our President. He shall reckon with
+skyscraper men. He shall interpret men that belong with skyscrapers.
+
+And as he does so, I shall watch the people answer him, now with a glad
+and mighty silence and now with a great solemn shout.
+
+The skyscrapers are their skyscrapers.
+
+The courage, the reaching-up, the steadfastness that is in them is in
+the hearts of the people.
+
+If the President does not know us yet in America, does not know McAdoo
+as a representative American, we will thunder on the doors of the White
+House until he does.
+
+My impression is he would be out in the yard by the gate asking us to
+come in.
+
+We are America. We are expressing our joy in the world, our faith in
+God, and our love of the sun and the wind in the hearts of our people.
+
+In America the free air breathes about us, and daily the great sun
+climbs our hillsides, swings daily past our work. There are ninety
+million men with this sun and this wind woven into their bodies, into
+their souls. They stand with us.
+
+The skyscrapers stand with us.
+
+All singing stands with us.
+
+Ah, I have waked in the dawn and in the sun and the wind have I seen
+them!
+
+That sun and that wind, I say before God, are America! They are the
+American temperament.
+
+I will have laws for free men, laws with the sun and the wind in them!
+
+I have waked in the dawn and my heart has been glad with the iron and
+poetry in the skyscrapers.
+
+I will have laws for men and for American men, laws with iron and poetry
+in them!
+
+The way for a government to get the poetry in is to say "Yes" to
+somebody.
+
+The way for a government to get the iron in is not by saying "No." It is
+not American in a government to keep saying "No." The best way for our
+government in America to say "No" to a man, is to let him stand by and
+watch us saying "Yes" to some one else.
+
+Then he will ask why.
+
+Then he will stand face to face with America.
+
+
+
+
+CHAPTER XI
+
+NEWS-BOOKS
+
+
+The most practical thing that could happen now in the economic world in
+America would be a sudden, a great national, contemporary literature.
+
+America, unlike England, has no recognized cultured class, and has no
+aristocracy, so called, with which to keep mere rich men suitably
+miserable--at least a little humble and wistful. Our greatest need for a
+long time has been some big serene, easy way, without half trying, of
+snubbing rich men in America. All these overgrown, naughty fellows one
+sees everywhere like street boys on the corners or on the curbstones of
+society, calling society names and taking liberties with it, tripping
+people up; hoodlums with dollars, all these micks of money!--O, that
+society had some big, calm, serene way like some huge hearty London
+policeman, of taking hold of them--taking hold of them by the seats of
+their little trousers if need be, and taking them home to Mother--some
+way of setting them down hard in their chairs and making them
+thoughtful! Nothing but a national literature will do this. "Life,"
+(which is, with one exception, perhaps, the only religious weekly we
+have left in America) succeeds a little and has some spiritual value
+because it succeeds in making American millionaires look funny, and in
+making them want to get away and live in Europe. But "Life" is not
+enough; it merely hitches us along from day to day and keeps our courage
+up. We want in America a literature, we want the thing done thoroughly
+and forever and once for all. We want an Aristophanes, a master who
+shall go gloriously laughing through our world, through our chimneys
+and blind machines, pot-bellied fortunes, empty successes, all these
+tiny, queer little men of wind and bladder, until we have a nation
+filled with a divine laughter, with strong, manful, happy visions of
+what men are for.
+
+All we have to do is to have a News-book--a bookful of the kind of rich
+men we want, then we will have them. We will see men piling over each
+other all day to be them. Men have wanted to make money because making
+money has been supposed to mean certain things about a man. The moment
+it ceases to mean them, they will want to make other things.
+
+Where is the news about what we really want?
+
+----, when I took him to the train yesterday, spoke glowingly of the way
+the Standard Oil Trust had reduced oil from twenty-nine cents to eleven
+cents.
+
+There was not time to say anything. I just thought a minute of how they
+did it.
+
+Why is it that people--so many good people will speak of oil at eleven
+cents in this way, as if it were a kind of little kingdom of heaven?
+
+I admit that eleven cents from twenty-nine cents leaves eighteen cents.
+
+I do not deny that the Standard Oil Trust has saved me eighteen cents.
+But what have they taken away out of my life and taken out of my sense
+of the world and of the way things go in it and out of my faith in human
+nature to toss me eighteen cents?
+
+If I could have for myself and others the sense of the world that I had
+before, would I not to-day, day after day, over and over, gallon by
+gallon, be handing them their eighteen cents back?
+
+What difference does it make to us if we are in a world where we can buy
+oil for eleven cents a gallon instead of twenty-nine, if we do not care
+whether we are alive or dead in it and do not expect anything from
+ourselves or expect anything of anybody else? I submit it to your own
+common sense, Gentle Reader. Is it any comfort to buy oil to light a
+room in which you do not want to sit, in which you would rather not see
+anything, in which you would rather not remember who you are, what you
+do, and what your business is like, and what you are afraid your
+business is going to be like?
+
+I have passed through all this during the last fifteen years and I have
+come out on the other side. But millions of lives of other men are
+passing through it now, passing through it daily, bitterly, as they go
+to their work and as they fall asleep at night.
+
+The next thing in this world is not reducing the price of oil. It is
+raising the price of men and putting a market-value on life.
+
+What makes a man a man is that he knows himself, knows who he is, what
+he is for and what he wants. Knowing who he is and knowing what he is
+about, he naturally acts like a man, knows what he is about like a man,
+and gets things done.
+
+A nation that does not know itself shall not be itself.
+
+A nation that has a muddle-headed literature, a nation that to say
+nothing of not being able to express what it has, has not even made a
+beginning at expressing what it wants; a nation that has not a great,
+eager, glowing literature, a sublime clear-headedness about what it is
+for--a nation that cannot put itself into a great book, a nation that
+cannot weave itself together even in words into a book that can be
+unfurled before the people like a flag where everybody can see it and
+everybody can share it, look up to it, live for it, sleep for it, get up
+in the morning and work for it--work for the vision of what it wants to
+be--cannot be a great nation.
+
+A masterpiece is a book that has a thousand years in it. No man has a
+right to say where these thousand years in it shall lie, whether in the
+past or in the future. It is the thousand years' worth in it that makes
+a masterpiece a masterpiece. In America we may not have the literature
+of what we are or of what we have been, but the literature of what we
+are bound to be, the literature of what WE WILL, we will have, and we
+will have to have it before we can begin being it.
+
+First the Specifications, then the House.
+
+From the practical or literary point of view the one sign we have given
+in this country so far, that the stuff of masterpieces is in us and that
+we are capable of a great literature, is that America is bored by its
+own books.
+
+We let a French parson write a book for us on the simple life. We let a
+poor suppressed Russian with one foot in hell reach over and write books
+for us about liberty which we greedily read and daily use. We let a
+sublimely obstinate Norwegian, breaking away with his life, pulling
+himself up out of the beautiful, gloomy, morose bog of romance he was
+born in--express our American outbreak for facts, for frank realism in
+human nature.
+
+America is bored by its own books because every day it is demanding
+gloriously from its authors a literature--books that answer our real
+questions, the questions the people are asking every night as they go to
+sleep and every morning when they crowd out into the streets--Where are
+we going? Who are we? What are we like? What are we for?
+
+ * * * * *
+
+A---- C----, the little stoopy cobbler on ---- street in ----, bought
+some machines to help him last year before I went away and added two or
+three slaves to do the work. I find on coming back that he has moved and
+has two show windows now, one with the cobbling slaves in it cobbling,
+and the other (a kind of sudden, impromptu room with a show window in
+it) seems to be straining to be a shoe store. When you go in and show
+C---- in his shirt sleeves,--your old shoes hopefully, he slips over
+from his shining leather bench to the shoe-store side and shows you at
+the psychological moment a new pair of shoes.
+
+He is in the train now with me this morning, across the aisle, looking
+out of the window for dear life, poor fellow, for all the world as if he
+could suck up dollars and customers--and people who need shoes--out of
+the fields as he goes by, the way the man does mists, by looking hard at
+them.
+
+I watched him walking up and down the station platform before I got on,
+with that bent, concentrated, meek, ready-to-die-getting-on look. I saw
+his future while I looked. I saw, or thought I saw, windows full of
+bright black shoes, I saw the cobbler's shop moved out into the ell at
+the back, and two great show windows in front. A---- C---- looks like an
+edged tool.
+
+Millions of Americans are like A---- C----, like chisels, adzes, saws,
+scoops. You talk with them, and if you talk about anything except
+scooping and adzing, you are not talking with just a man, but a man who
+is for something and who is not for anything else. He is not for being
+talked with certainly, and alas! not for being loved. At best he is a
+mere feminine convenience--a father or a cash secreter; until he wears
+out at last, buzzes softly into a grave.
+
+An Englishman of this type is a little better, would be more like one of
+these screw-driver, cork-screw arrangements--a big hollow handle with
+all sorts of tools inside.
+
+Is this man a typical American? Does he need to be?
+
+What I want is news about us.
+
+All an American like C---- needs is news. His eagerness is the making of
+him. He is merely eager for what he will not want.
+
+All he needs is the world's news about people, about new inventions in
+human beings, news about the different and happier kinds of newly
+invented men, news about how they were thought of, and how they are
+made, and news about how they work.
+
+I demand three things for A---- C----:
+
+I want a novel that he will read which will make him see himself as I
+see him.
+
+I want a moving picture of him that he will go to and like and go to
+again and again.
+
+I want a play that will send him home from the theatre and keep him
+awake with what he might be all that night.
+
+I want a news-book for A---- C----, a news-book for all of us.
+
+ * * * * *
+
+I read a book some years ago that seemed a true news-book and which was
+the first suggestion I had ever received that a book can be an act of
+colossal statesmanship, the making or remaking of a people--a
+masterpiece of modern literature, laying the ground plan for the
+greatness of a nation.
+
+When I had read it, I wanted to rush outdoors and go down the street
+stopping people I met and telling them about it. Once in a very great
+while one does come on a book like this. One wants to write letters to
+the reviews. One does not know what one would not do to go down the long
+aimless Midway Plaisance of the modern books, to call attention to it.
+One wishes there were a great bell up over the world.... One would reach
+up to it, and would say to all the men and the women and to the flocks
+of the smoking cities, "Where are you all?" The bell would boom out,
+"What are you doing? Why are you not reading this book?" One wonders if
+one could not get a coloured page in the middle of the _Atlantic_ or the
+_North American Review_ or _Everybody's_ and at least make a great book
+as prominent as a great soap--almost make it loom up in a country like a
+Felt Mattress or a Toothbrush.
+
+The book that has made me feel like this the most is Charles Ferguson's
+"Religion of Democracy." I have always wondered why only people here and
+there responded to it. The things it made me vaguely see, all those huge
+masses of real things, gigantic, half-godlike, looming like towers or
+mountains in a mist.... Well, it must have been a little like this that
+Columbus felt that first morning!
+
+But as Columbus went on, what he struck after all was real land, some
+piece of real land in particular. The mist of vision did precipitate
+into something one could walk on, and I found as I went on with Mr.
+Ferguson's book that if there was going to be any real land, somebody
+would have to make some.
+
+But for the time being Charles Ferguson's book--all those glorious
+generalizings in behalf of being individual, all those beautiful,
+intoned, chanted abstractions in behalf of being concrete--came to me in
+my speechless, happy gratitude as a kind of first sign in the heavens,
+as a pillar of cloud by day and of fire by night, up over the place in
+the waste of water where land, Land! At last! Land again! will have to
+be.
+
+If we ever have a literature in America, it will be found somewhere when
+the mist rolls away, right under Charles Ferguson's book.
+
+It may be too soon just now in this time of transition in our land of
+piles and of derricks against the sky, for the book. All we are
+competent for now is to say that we want such a book, that we see what
+it will do for us.
+
+When we want it, we will get it. Let the American people put in their
+order now.
+
+In the meantime the Piles and the Derricks.
+
+All these young and mighty derricks against the sky, all these soaring
+steel girders with the blue through them--America!
+
+Ah, my God! is it not a hoping nation? Three thousand miles of Hope,
+from Eastport, Maine, to San Francisco--does not the very sun itself
+racing across it take three hours to get one look at our Hope?
+
+Here it is!--Our World.
+
+Let me, for one, say what I want.
+
+It is already as if I had seen it--one big, heroic imagination at work
+at last like a sea upon our world, poetry grappling with the great
+cities, with their labour, with their creative might, full of their vast
+joys and sorrows, full of their tussle with the sea and with the powers
+of the air and with the iron in the earth!--the big, speechless cities
+that no one has spoken for yet, so splendid, and so eager, and so silent
+about their souls!
+
+It is true we are crude and young.
+
+Behold the Derricks like mighty Youths!
+
+In our glorious adolescence so sublime, so ugly, so believing, will no
+one sing a hymn to the Derricks?
+
+Where are the dear little Poets? Where are they hiding?
+
+Playing Indian perhaps, or making Parthenons out of blocks.
+
+Perhaps they might begin faintly and modestly at first.
+
+Some dear, hopeful, modest American poet might creep up from under them,
+out from under the great believing, dumb Derricks standing on tiptoe of
+faith against the sky, and write a book and call it "Beliefs American
+Poets Would Like to Believe if They Could."
+
+
+
+
+CHAPTER XII
+
+NEWS-BOOKS II
+
+
+A nation's religion is its shrewdness about its ideals, its genius for
+stating its ideals or news about itself, in the terms of its everyday
+life.
+
+A nation's literature is its power of so stating its ideals that we will
+not need to be shrewd for them--its power of expressing its ideals in
+words, of tracing out ideals on white paper, so that ideals shall
+enthrall the people, so that ideals shall be contagious, shall breathe
+and be breathed into us, so that ideals shall be caught up in the voices
+of men and sung in the streets.
+
+Ideals, intangible, electric, implacable irresistible, all-enfolding
+ideals, shall hold and grip a continent the way a climate grips a
+continent, like sunshine around a helpless thing, in the hollow of its
+hand, and possess the hearts of the people.
+
+What our government needs now is a National band in Washington.
+
+America is a Tune.
+
+America is not a formula. America is not statistics, even graphic
+statistics. A great nation cannot be made, cannot be discovered, and
+then be laid coldly together like a census. America is a Tune. It must
+be sung together.
+
+The next thing statesmen are going to learn in this country is that from
+a practical point of view in making a great nation only our Tune in
+America and only our singing our Tune can save us. A great nation can be
+made out of the truth about us. The truth may be--must be
+probably,--plain. But the truth must sing.
+
+It will not be the government that first gets the truth that will govern
+us. The government that gets the truth big enough to sing first, and
+sings it, will be the government that will govern us. The political
+party in this country that will first be practical with the people, and
+that will first get what it wants, will be the political party that
+first takes Literature seriously. Our first great practical government
+is going to see how a great book, searching the heart of a nation,
+expressing and singing the men in it, governs a people. Being a
+President in a day like this, if it does not consist in being a poet,
+consists in being the kind of President who can be, at least, in
+partnership with a poet.
+
+It is not every President who can be his own David, who can rule with
+one hand and write psalms and chants for his people with the other.
+
+The call is out, the people have put in their order to the authors of
+America, to the boys in the colleges, and to the young women in the
+great schools--Our President wants a book.
+
+Before much time has passed, he is going to have one.
+
+Being a President in this country has never been expressed in a book.
+
+The President is going to have a book that expresses him to the people
+and that says what he is trying to do. He will live confidentially with
+the book. It shall be in his times of trial and loneliness like a great
+people coming to him softly. He shall feel with such a book, be it day
+or night, the nation by him, by his desk, by his bedside, by his
+silence, by his questioning, standing by, and lifting.
+
+In the book the people shall sing to the President. He shall be kept
+reminded that we are there. He shall feel daily what America is like.
+America shall be focussed into melody. We shall have a literature once
+more and the singers, as in Greece, as in all happy lands and in all
+great ages, shall go singing through the streets.
+
+There is no singing for a President now. All a President can do when he
+is inaugurated, when he begins now, is to kiss helplessly some singing
+four thousand years old in a Bible by another nation.
+
+When David sang to his people, he sang the news, the latest news, the
+news of what was happening to people about him from week to week.
+
+Why is no one singing 1913, our own American 1913?
+
+Why is no one stuttering out our Bible--one the President could have to
+refer to, our own Bible in our own tongue from morning to morning in the
+symbols that breathe to us out of the sounds in the street, out of the
+air, out of the fresh, bright American sky, and out of the new ground
+beneath our feet?
+
+ * * * * *
+
+It is easy for a President to pile up three columns a morning of news
+about himself to us, show each man his face in the morning, but what is
+there he can do with twenty thousand newspapers at his breakfast table,
+to pick out the real news about us? Who shall paint the portrait of a
+people?
+
+One could go about in the White House and study the portraits of the
+presidents, but where is the portrait of the people? The portrait of the
+people comes in little bits to the president like a puzzle picture. Each
+man brings in his little crooked piece, jig-sawed out from Iowa, South
+Dakota, Oklahoma or Aroostook County, Maine. This picture or vision of a
+nation, this wilderness of pieces, can be seen every day when one goes
+in, lying in heaps on the floor of the White House.
+
+A literature is the expression on the face of a nation. A literature is
+the eyes of a great people looking at one.
+
+It seems to be as we look, looking out of the past and faraway into the
+future.
+
+A newspaper can set a nation's focus for a morning, adjusting it one way
+or the other. A President can set the focus for four years. But only a
+book can set the focus for a nation's next hundred years so that it can
+act intelligently and steadfastly on its main line from week to week and
+morning to morning. Only a book can make a vast, inspiring, steadfast,
+stage-setting for a nation. Only a book, strong, slow, reflective, alone
+with each man, and before all men, can set in vast still array the
+perspective, the vision of the people, can give that magnificent
+self-consciousness which alone makes a great nation, or a mighty man. At
+last humble, imperious, exalted, it shall see Itself, its vision of its
+daily life lying out before it, threading its way to God!
+
+
+
+
+CHAPTER XIII
+
+NEWS-PAPERS
+
+
+I went one day six months ago to the Mansion House and heard Lord Grey,
+and Lord Robert Cecil, and Mr. T.C. Taylor and others address the annual
+meeting of the Labour Copartnership Association.
+
+I found myself in the presence of a body of men who believe that
+Englishmen are capable of bigger and better things than many men believe
+they are capable of. They refuse to evade the issue of the coal strike
+and to agree with the socialists who have given up believing that
+English employers can be competent and who merely believe that we will
+have to rely on our governments now to be employers, and they refuse to
+agree with the syndicalists, who believe in human nature still less and
+have given up on employers and on governments both.
+
+I have retained three impressions as a result of the meeting.
+
+The first was that it was the most significant and impressive event
+since the coal strike, that it brought the whole industrial issue to a
+point and summed the coal strike up.
+
+The second impression was one of surprise that the hall was not full.
+
+The third impression came the next day when I looked through the papers
+for accounts of what had been said and of what it stood for.
+
+It was noted pleasantly and hurriedly as one of the day's events. It was
+just one more of those shadowy things that flicker on the big foolish,
+drifting, rolling attention of a world a second and are gone.
+
+People were given a few inches.
+
+I read in the papers that same day a quite long account of a discussion
+of nine bishops for five hours (meeting at the same time) on a matter of
+proper clothes for clergymen.
+
+I would have said of that meeting of the Labour Copartnership
+Association--that it was a meeting of a Society for Defence and
+Protection of Longer Possible Religion on the Earth--but the clergy out
+of all the invitations, did not seem very largely to have had time to be
+there.
+
+I wondered too a little about the papers, as I hunted through them.
+
+It set one to thinking if anything serious to the nation would have
+happened, if possibly during the coal strike the London papers had
+devoted as much attention to T.C. Taylor--a mutual interest
+employer--and to how he runs his business--as to Horatio Bottomley?
+
+Possibly too what Mr. Sandow prefers to have people drink is not so
+important--perhaps whole pages of it at a time--as Amos Mann and how he
+runs his shoe business without strikes, or as Joseph Bibby and how he
+makes oil cakes and loyal workmen together.
+
+I read the other day of a clergyman in New Jersey--who was organizing a
+league of all the left-handed men in the world. Everything is being
+organized, whether or no. Some one has financed him. There will be some
+one very soon now who will pay the bill for organizing the attention of
+a world and for deciding the fate of human nature. It would be worth
+while spending possibly one fortune on getting human nature to settle
+decisively and once for all whether it has any reason to believe in
+itself or not. Why have a world at all--one like this? Do we want it?
+Who wants it? What do we want instead? We will advertise and find out.
+We will spend millions of pounds and Dreadnoughts, even national
+beer-bills on it, if necessary, on making everybody know that mentally
+competent business men--mutual-interest employers, and mentally
+competent workmen--mutual-interest workmen, can be produced by the
+human race. When everybody knows that this is true, nine out of ten
+Parliamentary questions would be settled, the Churches would again have
+a chance to be noticed, and education and even religion could be taken
+seriously. There would be some object in being a teacher perhaps once
+more and in making teaching again a great profession. There would be
+some object perhaps in even being an artist. The world would start off
+on a decent, self-respecting theory or vision about itself. Things could
+begin to be done in society once more, soundly, permanently, humanly and
+from the bottom up.
+
+We would go out on the streets again--rich and poor--and look in each
+other's faces. We would take up our morning papers without a sinking at
+the heart.
+
+And the men who have stopped believing in men and who merely believe in
+machines would be indicted before the bar of mankind. We would see them
+slowly filing back, one by one, to where they belong--on the back seats
+of the world.
+
+The newspapers in England and America seem to think that in their
+business of rolling the world along, what they find themselves
+confronted with just now is an economic problem.
+
+The problem that the newspapers are really confronted with, as a matter
+of fact, is one with which newspaper men big and little are more
+competent to deal than they would be with an expert problem in
+economics. The real problem that newspapers are confronted with every
+night, every morning, to-day, is a problem in human nature.
+
+Some people believe that human nature can be believed in, and others do
+not. The socialists, the syndicalists, the trades unionists, as a class,
+and the capitalists as a class, are acting as if they did not. A great
+many inventors, and a great many workmen, all the more bold and
+inventive workmen, and many capitalists and great organizers of facts
+and of men, are acting as if they believed in human nature.
+
+Which are right? Can a mutual-interest employer, can a mutual-interest
+worker, be produced by the human race? There are some of us who answer
+that this is a matter of fact, that this type of man can be produced, is
+already produced, and is about to be reproduced indefinitely.
+
+The moment we can convince trades unions and convince employers that
+this is true we will change the face of the earth.
+
+Why not change the face of the earth now?
+
+In this connection I respectfully submit three considerations:
+
+1st. If all employers of the world to-morrow morning knew what Lord Grey
+(as President of the Labour Copartnership Association) knows to-day
+about copartnership--the hard facts about the way copartnership works in
+calling out human nature--in nerving and organizing labour, every
+employer in the world to-morrow would begin to take an attitude toward
+labour which would result in making strikes and lockouts as
+impracticable, as incredible, as moony, as visionary forever as ideals
+of a world without strikes look now.
+
+2nd. If all the workmen of the world to-morrow morning knew what
+Frederick Taylor (the American engineer) knows about planning workmen's
+work so that they receive, for the same expenditure of strength, a third
+more wages every day, the whole attitude of labour in every nation and
+of the trades unions of the world--the attitude of doing as little work
+as possible, of labouring and studying and slaving away to discover ways
+of not being of any use to employers--would face about in a day.
+
+3rd. What Lord Grey knows about copartnership and the way it works is in
+the form of ascertainable, communicable, and demonstrable facts. What
+Frederick Taylor knows and what he has been doing with human beings and
+with steel and pig iron and with bricks and other real things is in the
+form of history that has been making for thirty years--and that can be
+looked up and proved.
+
+Why should not everybody who employs labour know what Lord Grey knows?
+
+And why should not all workmen know what a few thousand workmen who have
+been trained under Frederick Taylor to work under better conditions and
+with more wages, know?
+
+If I were an inspired millionaire the first thing I would do to-morrow
+would be to supply the funds and find the men who should take up what
+Lord Grey knows about employers, and what Frederick Taylor knows about
+workmen, and put it where all who live shall see it and know it. I would
+spend my fortune in proving to the world, in making everybody know and
+believe that the mutual-interest business man and the mutual-interest
+workman have been produced and can be produced and shall be produced by
+the human race.
+
+The problem of the fate of the world in its essential nature and in its
+spiritual elements and gifts--has come to be in this age of the press a
+huge advertising problem--a great adventure in human attention.
+
+The most characteristic and human and natural way, and the only profound
+and permanent way to handle the quarrel between Capital and Labour is by
+placing certain facts--certain rights-of-all-men-to-know, into the hands
+of some disinterested and powerful statesman of publicity--some great
+organizer of the attention of a world. He would have to be a practical
+passionate psychologist, a man gifted with a bird's-eye view of
+publics--a discoverer of geniuses and crowds, a natural diviner or
+reader of the hearts of men. He shall search out and employ twenty men
+to write as many books addressed to as many classes and types of
+employers and workers. He shall arrange pamphlets for every dooryard
+that cannot help being read.
+
+He shall reach trades unions by using the cinema, by having some master
+of human appeal take the fate of labour, study it out in pictures--and
+the truth shall be thrown night after night and day after day on a
+hundred thousand screens around a world. He shall organize and employ
+wide publicity or rely on secret and careful means on different aspects
+of the issue according to the nature of the issue, human nature and
+common sense, and organize his campaign to reach every type of person,
+every temperament, and order of circumstance, each in its own way.
+
+What Lord Grey knows and what Frederick Taylor's workmen know shall be
+put where all who live shall see it where every employer, every workman,
+every workman's wife and every growing boy and girl that is passing by,
+as on some vast billboard above the world, shall see it--shall see and
+know and believe that employers that are worth believing in--and that
+workmen who can work and who are skilled and clever enough to love to
+work--can still be produced by the human race.
+
+If I were a newspaper man I would start what might be called Pull
+Together Clubs in every community, men in all walks of life, little
+groups of crowdmen or men in the community who could not bear not to see
+a town do team work.
+
+I would use these Pull Together Clubs in every community as means of
+gathering and distributing news--as local committees on the national
+campaign of touching the imagination of labour and touching the
+imagination of capital.
+
+"_Without Vision the People perish_."
+
+I would begin with spending five million dollars on a vision for the
+people.
+
+What would I do with a five-million-dollar fund for touching the
+imagination of labour and touching the imagination of capital?
+
+First: preliminary announcement in all papers and in all public ways,
+asking names and addresses of workmen who have already proved and
+established their belief in copartnership.
+
+Names and addresses of employers in the same way.
+
+Second: names and addresses of workmen who would believe in it if they
+could; who believe in the principle theoretically and would be
+interested in seeing how it could be practically and technically
+proved.
+
+Names and addresses of employers in the same way.
+
+Third: selection of one firm in each industry, the best and most
+strategically placed to carry it out in that industry, and placing the
+facts before them.
+
+Selection of the leading workmen out of all the workmen in the nation
+employed in that industry, who would be willing to work with such a
+firm.
+
+Fourth: a selection of travelling secretaries to visit trades unions and
+get provisional permission and toleration for these workmen so that they
+can take copartnership places under such a firm with the consent of
+their fellows and he set one side for experimental purposes, under the
+protection of the trades union rules.
+
+Fifth: I would find the most promising trades-union branch in each
+industry and I would try to get this branch to take it up with the other
+branches until all trades unions were brought to admit copartnership
+members on special terms.
+
+Sixth: after getting copartnership tolerated for certain workmen
+employed in certain firms I would try to make copartnership a
+trades-union movement.
+
+I would then let the trades unions educate the employers.
+
+Seventh: I would prepare a list of apparent exceptions to copartnership
+as a working principle. I would investigate and try to see why they were
+exceptions and why copartnership would not work, and I would find and
+set inventors at work, and find in what way the spirit that is back of
+copartnership could be applied.
+
+
+
+
+CHAPTER XIV
+
+NEWS-MACHINES
+
+
+We want to be good and the one thing we need to do is to tell each
+other. Then we will be good. Our conveniences for being good in crowds
+are not finished yet.
+
+We have invented machines for crowds to see one another with and to use
+in getting about in the dark. One engine whirls round and round all
+night so that half a million people can be going about anywhere after
+sunset without running into each other.
+
+Crowds have vast machines for being somewhere else--run in somewhat the
+same way all from one unpretentious building they put up called a Power
+House.
+
+A great many of our machines for allowing crowds of people to move their
+bodies around with have been attended to, but our Intelligence-Machine,
+our machine for knowing what other people really think, and what they
+are like in their hearts so that we can know enough to be good to them,
+and have brains enough to get them to be good to us, is not finished and
+set up yet.
+
+The industrial problem instead of being primarily an economic problem is
+a news problem.
+
+If a President were to appoint a Secretary of Labour and were to give
+him as one of his conveniences, a news engineer--an expert at attracting
+and holding the attention of labour unions and driving through news to
+them about themselves that they do not know yet, who would be
+practically at the head of the department in two years? The Secretary or
+the Secretary's news engineer? News is all there is to such a
+department, finding out what it is and distributing it. Any one can
+think of scores of labour-union fallacies, news they do not know about
+themselves that they will want to know at once when their attention is
+called to it.
+
+If nine members of the President's Cabinet were national news agents,
+experts in nationalizing news, one member could do with his subordinates
+all the other things that Cabinet members do.
+
+The real problem before each Cabinet member is a problem of news. If the
+Secretary of Commerce, for instance, could get people to know certain
+things, he would not need to do at all most of the things that he is
+doing now. Neither would the Attorney General.
+
+If everything in a Cabinet position turns on getting people to know
+things, why not get them to know them? Why not take that job instead?
+Why not take the job of throwing one's self out of a job? Every powerful
+man has done it--thrown himself out of what he was doing, by making up
+something bigger to do from the beginning of the world.
+
+In every business it is the man who can recognize, focus, organize, and
+apply news, and who can get news through to people, who soon becomes the
+head of the business.
+
+The man who can get news through to directors and to employees and make
+them see themselves and see one another and the facts as they are, soon
+gets to be Head of the factory.
+
+The man who can get news through to the public, the salesman of news to
+people about what they want to buy and about how they are to spend their
+money--very personal, intimate news to every man--soon rises to be Head
+of the Head of the factory and of the entire business.
+
+It will probably be the same in a cabinet or in a government. If the
+Secretary of the Department of Commerce has a news engineer as a
+subordinate in his department and begins to study and observe how to do
+his work best, how to solve his problem in the nation, we will soon see
+the head of the department, if he really is the head of the department,
+quietly taking over his news engineer's job and letting his news
+engineer have his.
+
+It is a news engineering job, being a Secretary of Commerce.
+
+Every member of the Cabinet has a news engineering job.
+
+And the fact seems to be that the moment the news is attended to in each
+member's department--applied news, special and private news, turned on
+and set to work where it is called for--most members of cabinets,
+secretaries of making people do things, and for that matter, the
+Presidents of making people do things will be thrown out of employment.
+The Secretaries of What People Think, and the President of What People
+Think--the engineers of the news in this nation--will be the men who
+govern it.
+
+
+
+
+CHAPTER XV
+
+NEWS-CROWDS
+
+
+I have tried to express in the last chapter, some kind of tentative
+working vision or hope of what authors and of what newspaper men can do
+in governing a country.
+
+This chapter is for anybody, any plain human being.
+
+Governments all over the world to-day are groping to find out what plain
+human beings are like.
+
+It does not matter very long what other things a government gets wrong,
+if it gets the people right.
+
+This suggests something that each of us can do.
+
+I was calling on ----, Treasurer of ----, in his new bank, not long
+ago--a hushed, reverent place with a dome up over it and no windows on
+this wicked world--a kind of heavenly minded way of being lighted from
+above. It seemed to be a kind of Church for Money.
+
+"This is new," I said, "since I've been away. Who built it?"
+
+---- mentioned the name of Non-Gregarious as if I had never heard of
+him.
+
+I said nothing. And he began to tell me how Non built the bank. He said
+he had wanted Non from the first, but that the directors had been set
+against it.
+
+And the more he told the directors about Non, he said, the more set they
+were. They kept offering a good many rather vague objections, and for a
+long time he could not really make them out.
+
+Finally he got it. All the objections boiled down to one.
+
+Non was too good to be true. If there was a man like Non in this world,
+they said, they would have heard about it before.
+
+ * * * * *
+
+When I was telling ex-Mayor ----, in ----, about Non, the first time, he
+interrupted me and asked me if I would mind his ringing for his
+stenographer. He was a trustee and responsible, either directly or
+indirectly, for hundreds of buildings, and he wanted the news in
+writing.
+
+Of course there must be something the matter with it, he said, but he
+wanted it to be true, if it could, and as the bare chance of its being
+true would be very important to him, he was going to have it looked up.
+
+Now ex-Mayor ---- is precisely the kind of man (as half the world knows)
+who, if he had been a contractor, instead of what he had happened to be,
+would have been precisely the kind of contractor Non is. He has the same
+difficult, heroic blend of shrewd faiths in him, of high motives and
+getting what he wants.
+
+But the moment ex-Mayor ---- found these same motives put up to be
+believed in at one remove, and in somebody else, he thought they were
+too good to be true.
+
+I have found myself constantly confronted in the last few years of
+observation with a very singular and interesting fact about business
+men.
+
+Nine business men out of ten I know, who have high motives, (in a rather
+bluff simple way, without particularly thinking about it, one way or the
+other) seem to feel a little superior to other people. They begin, as a
+rule, apparently, by feeling a little superior to themselves, by trying
+to keep from seeing how high their motives are, and when, in the stern
+scuffle of life, they are unable any longer to keep from suspecting how
+high their motives are themselves, they fall back on trying to keep
+other people from suspecting it.
+
+In ----'s factory in ----, the workers in brass, a few years ago, could
+not be kept alive more than two years because they breathed brass
+filings. When ---- installed, at great expense, suction machines to
+place beside the men to keep them from breathing brass, some one said,
+"Well surely you will admit this time, that this is philanthropy?"
+
+"Not at all."
+
+The saving in brass air alone, gathered up from in front of the men's
+mouths, paid for the machines. What is more he said that after he had
+gone to the expense of educating some fine workmen, if a mere little
+sucking machine like that could make the best workmen he had, work for
+him twenty years instead of two years, it was poor economy to let them
+die.
+
+Nearly all of the really creative business men make it a point, until
+they get a bit intimate with people, to talk in this tone about
+business. One can talk with them for hours, for days at a time, about
+their business--some of them, without being able a single time to corner
+them into being decent or into admitting that they care about anybody.
+
+Now I will not yield an inch to ---- or to anybody else in my desire to
+displace and crowd out altruism in our modern life. I believe that
+altruism is a feeble and discouraged thing from a religious point of
+view. I have believed that the big, difficult and glorious thing in
+religion is mutualism, a spiritual genius for finding identities, for
+putting people's interests together-you-and-I-ness, and we-ness, letting
+people crowd in and help themselves.
+
+And why not believe this and drop it? Why should nearly every business
+man one meets to-day, try to keep up this desperate show, of avoiding
+the appearance of good, of not wanting to seem mixed up in any way with
+goodness--either his own or other people's?
+
+In the present desperate crisis of the world, when all our governments
+everywhere are groping to find out what business men are really like and
+what they propose to be like, if a man is good (far more than if he is
+bad) everybody has a right to know it. The President has a right to know
+it. The party leaders have a right to know it.
+
+It is a big businesslike thing for a man to make goodness pay, but what
+is the man's real, deep, happy, creative, achieving motive in making
+goodness pay? What is it in the man that fills him with this fierce
+desire, this almost business-fanaticism for making goodness pay?
+
+It is a big daily grim love of human nature in him, his love of being in
+a human world, his passion for human economy, for world efficiency and
+world-self-respect. This is what it is in him that makes him force
+goodness to pay.
+
+The business men of the bigger type who let themselves talk in this tone
+to-day, do not mean it, they are letting themselves be insensibly drawn
+into the tone of the men around them.
+
+We have gone skulking about with our virtues so long, saying that we
+have none, that we have believed it. We all know men finer than we are
+who say they have none. So we have not, probably.
+
+And so it goes on. I grow more and more tired every year of going about
+the business world, at boards of trade and at clubs and at dinners, and
+finding all this otherwise plain and manly world, all dotted over
+everywhere with all these simple, good, self-deceived blundering prigs
+of evil, putting on airs before everybody day and night, of being worse
+than they are!
+
+It is not exactly a lie. It is a Humdrum. People do not deliberately lie
+about human nature. They merely say pianola-minded things.
+
+One goes down any business street, Oxford Street, Bond Street, or
+Broadway. One hears the same great ragtime tune of business, dinging
+like a kind of street piano, through men's minds, "Sh-sh-sh-sh-Oh,
+SH-SH! Oh, do not let anybody know I'm being good!"
+
+
+=II=
+
+I am not going to try any longer to worm out of my virtues or to keep up
+an appearance of having as low motives as other people are trying to
+make me believe they have.
+
+They have lied long enough.
+
+I have lied long enough.
+
+My motives are really rather high and I am going to admit it.
+
+And the higher they are (when I have hustled about and got the necessary
+brains to go with them) the better they have worked.
+
+Nine times out of ten when they have not worked, it has been my fault.
+
+Sometimes it is John Doe's fault.
+
+I am going to speak to John Doe about it. I am going to tell him what I
+am driving at. I have turned over a new leaf. In the crisis of a great
+nation and as an act of last desperate patriotism, I am going to give up
+looking modest.
+
+For a long time now I have wanted to dare to come out and stand up
+before this Modesty Bug-a-boo and have it out with it and say what I
+think of it, as one of the great, still, sinister threats against our
+having or getting a real national life in America.
+
+I knew a boy once who grew so fast that his mother always kept him
+wearing shoes three sizes too large, and big, hopeful-looking coats and
+trousers. Except for a few moments a year he never caught up. Nobody
+ever saw that boy and his long shoes when he was not butting bravely
+about, stubbing his toes on the world and turning up his sleeves.
+
+It was a great relief to him and everybody, finally, when he grew up.
+
+I am going to let myself go around, for a while now, at least until our
+present national crisis is over in business and in politics, like that
+boy.
+
+There are millions of other men in this country who want to be like
+that boy. Nations may smile at us if they want to. We will smile
+too--rather stiffly and soberly, but for better or worse we propose from
+to-day on, to let people see what we are trying to be daily, grimly,
+right along side of what we are!
+
+I have come to the conclusion that the only way, for me, at least, to
+keep modest and kind, is to have my ideals all on. When one is going
+around in sight of everybody with one's moral sleeves rolled up, and
+one's great wistful, broad trousers that do not look as if they would
+ever get filled out, it is awkward to find fault with other people for
+not filling out their moral clothes. It may be a severe measure to take
+with one's self hut the surest way to be kind is to live an exposed
+life.
+
+I propose to live the next few years in a glass house. There are
+millions of other men who want to. We want to see if we cannot at last
+live confidentially with a world, live naively and simply with a world
+like boys and like great men and like dogs!
+
+What I have written, I have written. I propose to run the risk of being
+good. When driven to it, I will run the risk of saying I am good.
+
+My motives are fairly high. See! here is my scale of one hundred! I had
+rather stand forty-five on my scale than ninety-eight on yours!
+
+If there is any discrepancy between my vision and my action, I am not
+going to be bullied out of my life and out of living my life the way I
+want to, by the way I look. Though it mock me, I will not haul down my
+flag. I will haul up my life!
+
+Here it is right here in this paragraph, in black and white. I take it
+up and look at it, I read it once more and lay it down.
+
+What I have written, I have written.
+
+
+=III=
+
+People do not seem to agree in the present crisis of our American
+industrial and national life, about the necessity of getting at the
+facts and at the real news in this country about how good we are.
+
+Last November in the national election, four and a half million men
+(Republicans) said to Theodore Roosevelt, "Theodore! do not be good so
+loud!"
+
+Four and a half million other men, also Republicans, told him not to
+mind what anybody said, but to keep right on being good as loud as he
+liked, for as long as it seemed necessary.
+
+They wanted to be sure our goodness in America such as we had, was being
+loud enough to be heard, believed in, and acted on in public.
+
+The other set of men, last November (who were really very good too, of
+course), were more sedate and liked to see goodness modulated more. They
+stood out for what might be called a kind of moral elegance.
+
+The governing difference between the Roosevelt type and the Taft type in
+America has not been a mere difference of temperament but a difference
+in news-sense, in a sense of crisis in the nation.
+
+Thousands of men of all parties, with the nicest, easiest stand-pat Taft
+temperaments in the world, with soft, low voices and with the most
+beautiful moral manners, have let themselves join in a national attempt
+to shock this nation into seeing how good it is. A great temporary
+crisis can only be met by a great temporary loudness.
+
+This is what has been happening in America during the last six months.
+At last, all men in all parties are engaged in trying to find out: Is it
+true or not true that we want to be good?
+
+We are trying to get the news through. It may not be very becoming to us
+and we know as well as any one, that loudness, except when morally deaf
+people drive us to it is in bad taste. We are looking forward, every one
+of us, to being as elegant as any one is, and the very first minute we
+get the morally deaf people out of office where we will not have to go
+about shouting out at them we will tone down in our goodness. We will
+modulate beautifully!
+
+
+=IV=
+
+There are three other bug-a-boos, besides the Modesty Bug-a-boo that
+America will have to face and drive out of the way before it can be
+truly said to have a national character or to have grown up and found
+itself. There is the Goody-good Bug-a-boo, the Consistency Bug-a-boo,
+and the Bug-a-boo that Thomas Jefferson if he were living now, would
+never never ride in a carriage.
+
+Each of these bug-a-boos in the general mistiness and muddle-headiness
+of the time can be seen going about, saying, "Boo! Boo!" to this
+democracy from day to day and year to year, keeping it scared into not
+getting what it wants.
+
+There is not one of them that will not evaporate in ten minutes the
+first morning we get some real news through in this country about
+ourselves and about what we are like.
+
+What is the real news about us, for instance, as regards being
+goody-good?
+
+I can only begin with the news for one.
+
+For years, I have held myself back from taking a plain or possibly loud
+stand for goodness as a shrewd, worldly-wise program for American
+business and public life, because I was afraid of people, and afraid
+people would think I was trying to improve them.
+
+What was worse, I was afraid of myself too. I was afraid I really would.
+
+I am afraid now, or rather I would be, if I had not drilled through to
+the news about myself and about other people and about human nature that
+I am putting into this chapter.
+
+ * * * * *
+
+I have written five hundred pages in this book on an awkward and
+dangerous subject like the Golden Rule, and I appeal to the reader--I
+ask him humbly, hopefully, gratefully if he can honestly say (except for
+a minute here and there when I have been tired and slipped up), if he
+has really felt improved or felt that I was trying to improve him in
+this book.
+
+On your honour, Gentle Reader--you who have been with me five hundred
+pages!
+
+You say "Yes"?
+
+Then I appeal to your sense of fairness. If you truly feel I have been
+trying to improve you in this book, turn this leaf down here and stop.
+It is only fair to me. Close the book with your improved and being
+improved feeling and never open it again until it passes over. You have
+no right to go on page after page calling me names, as it were, right in
+the middle of my own book in this way behind my back, you!--hundreds and
+thousands of miles away from me, by your own lamp, by your own
+window--you come to me here between these two helpless pasteboard covers
+where I cannot get out at you, where I cannot answer back, and you say
+that I am trying to improve you!
+
+Ah, Gentle Reader, forgive me! God forgive me! Believe me, I never
+meant, not if it could possibly be helped, to improve you! If you insist
+on it and keep saying that I have been improving you, all I can say is
+that I was merely looking as if I were improving you. _You_ did it. I
+did not. God help me if I am trying to improve you! I am trying to find
+out in this book who I am. If, incidentally, while I am quietly working
+away on this for five hundred pages, you find out who you are yourself,
+and then drop into a gentle glowing improved feeling all by yourself, do
+not mix me up in it. I deny that I have tried to improve you or anybody.
+I have written this book to get my own way, to express my America. I
+have written it to say "i," to say "I," to say (the first minute you let
+me), "you and I," to say we, WE about America--to drive the news through
+to a President of what America is like.
+
+I am not improving you. I am telling you what may or may not be news
+about you.
+
+Take it or leave it.
+
+
+=V=
+
+I want to be good.
+
+I do not feel superior to other men.
+
+And I do not propose, if there is anything I can do about it, to be
+compelled to feel superior.
+
+I believe we all want to be good.
+
+The one thing I want in this world is to prove it. I want my own way.
+
+I am not going to slump into being a beautiful character. I have written
+this book to get my own way.
+
+I have said I will not be mixed up in the fate of people who do not know
+where they are going, who have not decided what they are like, who do
+not know who they are. What do the people want? Some people tell me they
+want nothing. They tell me it would only make things worse and stir
+things up for me to want to be good.
+
+Or perhaps they think it is beautiful to lower the price of oil. They
+want oil at seven cents a gallon.
+
+Do they? Do you? Do I?
+
+I say no. Let oil wait. I want to raise the price of men and to put a
+market value on human life. I find as I look about me that there are two
+classes of statesmen offering to be helpful in making life worth living
+in America.
+
+There are the statesmen who think we are going to be good and who
+believe in a program which trusts and exalts the people and the leaders
+of the people.
+
+There are the statesmen who seem to believe that American human nature
+does not amount to enough to be good. They are planning a program on the
+principle that the best that can be done with human nature in America in
+business and public life is to have it expurgated.
+
+Which class of statesmen do we want?
+
+In some of our state prisons men who are not considered fit to reproduce
+themselves are sterilized. The question that is now up before this
+country is, Do we or do we not want American business sterilized? Are we
+or are we not going to put a national penalty on all initiative in all
+business men because some men abuse it?
+
+There is but one thing that can save us, namely, proving to one another
+and to our public men, that we are good, that we are going to be good
+and that we know how. We face the issue to-day. Two definite programs
+are before the country.
+
+Those who have put their faith in being afraid of one another as a
+national policy have devised several By-laws for an Expurgated America.
+
+They say, eliminate the right of a man to do wrong. Deny him the right
+of moral experiment because some of his experiments do not work. We say
+let him try. We can look out for ourselves or we will have bigger men
+than he is, to look out for us.
+
+They say, eliminate the right of a man to be an owner, because nobody
+has the courage to believe that a man can express his best self in
+property. We say that property may express a man's religion, and that
+the way a man has of being rich or of being poor may be an art-form.
+
+Most men can express themselves better in property than in anything
+else.
+
+They say, eliminate all monopoly indiscriminately and the occasional
+logical efficiency of monopoly because it has not worked well for the
+people the first few times and because we have not learned how to handle
+it. We say learn how to handle it.
+
+They say eliminate the middleman. They say that the one strategic man in
+every industry who can represent everybody if he wants to, who can be a
+great man and who can make a great industry serve everybody, must be
+eliminated because nobody believes America can produce a middleman. We
+say instead of weakly and helplessly giving up a great spiritual and
+morally-engineering institution like the middleman because the average
+middleman does not know his job, we say: Exalt the middleman raise him
+to the n-th power, make him--well--do you remember, Gentle Reader, the
+walking beams on the old sidewheel steamers? We say do not eliminate
+him--lift him up--make him what he naturally is and is in position to
+be--the walking beam of Business!
+
+If the average middleman does not know how to be a real middleman we
+will make one who does.
+
+And all the other eliminations that we have watched people being scared
+into, one by one, we will turn into exaltations--each in its own kind
+and place. There is not one of our fears that is not the suggestion, the
+mighty outline, the inspiration for the world's next new size and new
+kind of American man. We say place the position before the man--with its
+fears, with its songs, with its challenge. We say, tell him what we
+expect of him and demand of him. Put him in a high place on a platform
+before the world! There with the truth about him written on his forehead
+in the sight of all the people, call him by name, glorify him or behead
+him! We are men and we are Americans. We will stand up to each of our
+dangers one by one. Each and every danger of them is a romance, a
+sublime adventure, a nation-maker. Our threats, our very by-words and
+despairs, we will take up, and, in the sight of the world, forge them
+into shrewd faiths and into mighty men!
+
+This is my news or vision. I say that this is where we are going in
+America. I compel no man to follow my news but I will pursue him with my
+news until he gives me his!
+
+ * * * * *
+
+This news, I am telling, Gentle Reader, is perhaps news about you.
+
+If it is not true news, say so. Say what is. We all have a right to
+know. The one compulsion of modern life is our right to know, our right
+to compel people who live on the same continent or who live in the same
+country with us, to open up their hearts, to furnish us with their share
+of the materials for a mutual understanding, or for a definite mutual
+misunderstanding, on which to live.
+
+It is the one compulsion of which we will be guilty. All liberty is in
+it. These people who have to live with us and that we have to live with,
+these people who breathe the same moral air with us, drink the same
+water with us, these people who have their moral dumps, who throw away
+their moral garbage with us--these people who will not help provide some
+daily, mutual understanding for these common decencies for our souls to
+live together these people we defy and challenge! We will compel them to
+reveal themselves. We will drive them away, or we will drive them into
+driving us away, if they will not yield to us what is in their
+hearts--Mars, hell, anywhere we go, it matters not to us where we go,
+except that we cannot and we will not live with men about us who thrust
+down their true feelings and their real desires into a kind of manhole
+under them, and sit on the lid and smile. Some seem to have manholes and
+some have safes or spiritual banks, and there are others who have
+convenient, dim, beautiful clouds in the sky to hide their feelings in.
+But whatever their real feelings are, and wherever they keep them, they
+belong to us.
+
+We insist on having or on making mutual arrangements to have, if we live
+in crowds, some kind of spiritual rapid transit system for getting our
+minds through to one another. We demand a system for having the streets
+of our souls decently lighted, some provision for moral sewers, for air
+or atmosphere--and all the common conveniences for having decent and
+self-respecting souls in crowds--all the intelligence-machines, the
+love-machines, the hope-machines, and the believing-machines that the
+crowds must have for living decently, for living with beauty, living
+with considerateness and respect in this awful daily sublime presence of
+one another's lives!
+
+We shall still have our splendid isolations when we need them, some of
+us, and our little solitudes of meanness, but the main common fund of
+motives for living together, for growing up into a world together, the
+desires, motives, and intentions in men's hearts, their desires toward
+us and ours toward them, we are going to know and compel to be made
+known. We will fight men to the death to know them.
+
+Have we not fought, you and I, Gentle Reader, all of us, each man of us,
+all our years, all our days, to drive through to some sort of mutual
+understanding with our own selves? Now we will fight through to some
+mutual understanding with one another and with the world.
+
+We will knock on every door, make a house to house canvass of the souls
+of the world, pursue every man, sing under his windows. We will
+undergird his consciousness and his dreams. We will make the birds sing
+to him in the morning, "_Where are you going_?" We will put up a sign at
+the foot of his bed for his eyes to fall on when he awakes, "_Where are
+you going_?"
+
+Whatever it is that works best, if we blow it out of you with dynamite
+or love or fear or draw it out of you with some mighty singing going
+past--ah, brother, we will have it out of you! You shall be our brother!
+We will be your brother though we die!
+
+We will live together or we will die together.
+
+What do you really want? What do you really like? _Who are you_?
+
+We may pile together all our funny, fearful, little Dreadnoughts, our
+stodgy dead lumps of men called armies, and what are they? And what do
+they amount to and what can they do, as compared with truth, the real
+news about what people want in this world, and about where we are going?
+
+I say--they shall be as nothing as a rending force, as a glory to tear
+down and rebuild a world, as compared with the truth, with the news
+about us, that shall come out at last (God hasten the day!) from the
+open--the pried-open hearts of men! And I have seen that men shall go
+forth with shouts in that day and with glad and solemn silence, to build
+a world!
+
+ * * * * *
+
+I wonder if I have faced down the Goody-good Bug-a-boo.
+
+I speak for five million men.
+
+We have got this book written between us (under the name of one of us),
+because we want our own way. We are not improving people. We are not
+even trying to improve ourselves. Many of us started in on it once and
+the first improvement we thought of was not to try any more.
+
+It is a great deal harder to try to live. Few people want us to--most
+people get in the way. And when people get in the way we lay about us a
+little--We hit them. We have written this book, because we want to hit a
+great many people at once. We find them everywhere about us, in monster
+cities, huge thoughtless anthills of them, and they will not let us live
+a larger and a richer life. We say to them, We resent your houses your
+shoes, your voices, your fears, your motives, your wills, the diseases
+you make us walk past every day, the rows of things you seem to think
+will do, and that you think we must get used to, and we do not propose,
+if we can help it, to get used to what you think will do for Churches;
+nor to what you think will do for a government or to the little lonely,
+scattered, toyschool-houses, that when you come into the world, fresh
+and strange and happy you all proceed solemnly to coop your souls in.
+Nor do we want to get used to your hem-and-haw parliaments and your
+funny little perfumed prophets--your prophets lying down or propped up
+with pillows or your poets wringing their hands. Nor will we be put off
+with all your gracefully feeble, watery, lovely little pastel religions
+for this grim and mighty modern world. We are American men. We do not
+propose to be driven out to sea, to stand face to face every day with
+what is true and full of beauty and magic, or to have skies and
+mountains and stars palmed off on us as companions instead of men!
+
+This is what five million men are trying to express in writing this
+book. If people deny that I have the right to give the news about
+America for five million men; if they say that this is not true about
+American human nature, that this is not the news, then I will say, _I am
+the news_! I am this sort of an American! God helping me, I say it!
+"Look at _me_!" I am this sort of man of whom I am writing! If I am not
+this sort of man this afternoon, I will be in the morning! Though I go
+down as a hiss and as laughter and as a by-word and a mocking to the end
+of my days--_I_ am this sort of man! I say, "Look at _me_!"
+
+If you will not believe me--that this is an American, if you say that I
+cannot prove that there are five million of men like this in America,
+then I will still say, "Here is _one_! What will you do with ME?" Though
+I die in laughter, all my desires and all my professions in a tumult
+about my soul, I say it to this nation, "Your laws, your programs, your
+philosophies, your I wills, and I won'ts, I say, shall reckon with _me_!
+Your presidents and your legislatures shall reckon with Me!"
+
+Here I am. The man is here. He is in this book!
+
+I will break through to the five million men. I will make the five
+million men look at me until they recognize themselves. If no one else
+will attend to it for me, and if there shall be no other way, I will
+have a brass band go through the streets of New York and of a thousand
+cities, with banners and floats and great hymns to the people, and they
+shall go up and down the streets of the people with signs saying, "Have
+you read Crowds?" I will have the Boston Symphony Orchestra tour the
+country singing--singing from kettledrums to violins to a thousand
+silent audiences, "_Have yon read 'CROWDS'_?"
+
+I live in a nation in which we are butting through into our sense of our
+national character, working our way up into a huge mutual working
+understanding. In our beautiful, vague, patriotic, muddleheadedness
+about what we want and whether we really want to be good, and about what
+being good is like and I say, for one, half-laughing, half-praying, God
+helping me--_Look at_ =ME=!
+
+
+=VI=
+
+I was much interested some time ago when I had not been long landed in
+England, and was still trying in the hopeful American way to understand
+it--to see the various attitudes of Englishmen toward the discussions
+which were going on at that time in the _Spectator_ and elsewhere, of
+Mr. Cadbury's inconsistency; and while I had no reason, as an American,
+fresh-landed from New York, to be interested in Mr. Cadbury himself, I
+found that his inconsistency interested me very much. It insisted on
+coming back into my mind, in spite of what I would have thought, as a
+strangely important subject--not merely as regards Mr. Cadbury, which
+might or might not be important, but as regards England and as regards
+America, as regards the way a modern man struggling day by day with a
+huge, heavy machine civilization like ours, can still manage to be a
+live, useful, and possibly even a human, being in it.
+
+There are two astonishing facts that stand face to face with all of us
+to-day, who are labouring with civilization.
+
+The first fact is that almost without exception all the men in it who
+mean the most in it to us and to other people for good or for evil--who
+stir us deeply and do things--all fall into the inconsistent class.
+
+The second fact is that this is a very small, select distinguished, and
+astonishingly capable class.
+
+A man who is in a grim, serious business like being good, must expect to
+give up many of his little self-indulgences in the way of looking good.
+Looking inconsistent, possibly even inconsistency itself, may be
+sometimes, temporarily, a man's most important public service to his
+time.
+
+One needs but a little glance at history, or even at one's own personal
+history. It is by being inconsistent that people grow, and without
+meaning to, give other people materials for growing. For the particular
+purpose of making the best things grow, of pointing up truths, of giving
+definite edges to right and wrong, an inconsistent man--a man who is
+trying to pry himself out a little at a time from an impossible
+situation in an impossible world, is likely to do the world more good
+than a very large crowd of angels who have made up their minds that they
+are going to be consistent and going to keep up a consistent look in
+this same world--whatever happens to it.
+
+ * * * * *
+
+If one is marking people on consistency, and if one takes a scale of 100
+as perfect, perhaps one should not always insist on 98. One does not
+always insist on 98 for one's self. And when one does and does not get
+it, one feels forgiving sometimes.
+
+In dealing with public men and with other people that we know less than
+we know ourselves--if they really do things, it is well to make
+allowances, and let them off at 65.
+
+In some cases, in fact, when men are doing something that no one else
+volunteers to do for a world, I find I get on very well with letting
+them off at 51. I have sometimes wished, when I have been in England,
+that Tories and Liberals and Socialists and the Wise and the Good would
+consider letting George Cadbury off at 51.
+
+Perhaps people are being more safely educated by George Cadbury in his
+journals than they might be by other people in what seem to seem to many
+of us unfamiliar and dangerous ideas.
+
+Perhaps posterity, in 1953, looking down this precipice of revolution
+England did not fall into in 1913, may mark George Cadbury 73--possibly
+89.
+
+If, in any way, in the crisis of England, George Cadbury can crowd in
+and can keep thousands and thousands of Englishmen and women from being
+educated by John Bottomley Bull or by Mrs. John Bottomley Bull and hosts
+of other would-be friends of the people--by Tom Mann, Ben Tillett, and
+Vernon Hartshorn, does it really seem after all a matter of grave
+national importance that George Cadbury--a professional non-better--in
+educating these people should allow them to keep on in his paper, having
+a betting column?
+
+So long as he really helps stave off John Bottomley Bull and Mrs. John
+Bottomley Bull, let him slump into being a millionaire, if he cannot
+very well help it! We say, some of us, let him even make cocoa! or have
+family prayers! or be a Liberal!
+
+At least this is the way one American visiting England feels about it,
+if he may be permitted.
+
+Perhaps I would not, if I were an angel.
+
+I do not want to be an angel.
+
+I am more ambitious. I want my ideals to do things, and I want to stand
+by people who are doing things with their ideals, whether their ideals
+are my ideals or not.
+
+ * * * * *
+
+Let us suppose. Suppose the reader were in Mr. Cadbury's place. What
+would he do? Here are two things, let us suppose, he wishes very much.
+He wishes a certain class of people would not bet, and he also wishes to
+convince these same people of certain important social and political
+ideas for which he stands. If he told them that he would have nothing to
+do with them unless they stopped betting, there would be no object in
+his publishing their paper at all. There would be nothing that they
+would let him tell them. If, on the other hand, he begins merely as one
+more humble, fellow-human being, and puts himself definitely on record
+as not betting himself, and still more definitely as wishing other
+people would not bet, and then admits honestly that these other people
+have as good a right to decide to bet as he has to decide not to; and if
+he then deliberately proceeds to do what every real gentleman who does
+not smoke and wishes other people did not, does without
+question--namely, offers them the facilities for doing it why should
+people call him inconsistent?
+
+Perhaps a man's consistency consists in his relation to his own smoking
+and betting and not in his rushing his consistency over into the smoking
+and betting of other people. Perhaps being consistent does not need to
+mean being a little pharisaical, or using force, or cutting people off
+and having no argument with them, in one matter, because one cannot
+agree with them in another. Of course, I admit it would be better if Mr.
+Cadbury would publish in a parallel column (if he could get a genius to
+write it) an extremely tolerant, human, comrade-like series of
+objections to betting, which people could read alongside, and which
+would persuade people as much as possible not to read the best betting
+tips in the world in the column next door, but certainly the act of
+furnishing the tips in the meantime and of being sure that they are the
+best tips in the world, is a very real, human, courageous act. It even
+has a kind of rough and ready religion in it. It may be too much to
+expect, but even in our goodness perhaps we ought to do as we would be
+done by. We must be righteous, but on the whole, must we not be
+righteous toward others as we would have them righteous toward us?
+
+What many of us find ourselves wishing most of all, when we come upon
+some specially attractive man is, that we could discover some way, or
+that he could discover some way, in which the idealist in him, and the
+realist in him could be got to act together.
+
+There are some of us who have come to believe that in the dead earnest,
+daily, almost desperate struggle of modern life, the real solid idealist
+will have to care enough about his ideals to arrange to have two
+complete sets, one set which he calls his personal ideals, which are of
+such a nature that he can carry them out alone and rigidly and quite by
+himself, and another which he calls his bending or cooeperative ideals,
+geared a little lower and adjusted to more gradual usage, which he uses
+when he asks other men to act with him.
+
+It may take a very single-hearted and strong man to keep before his own
+mind and before other people's his two sets of ideals, his "I" faiths,
+and his you-and-I faiths, keeping each in strict proportion, but it
+would certainly be a great human adventure to do it. Saying "God and I,"
+and saying "God and you and I" are two different arts. And it is
+clear-headedness and not inconsistency in a man that keeps him so.
+
+This is not a mere defence of Mr. Cadbury; it is a defence of a type of
+man, of a temperament in our modern life, of men like Edward A. Filene,
+of Boston, of a man like Hugh Mac Rae, one of the institutions of North
+Carolina, of Tom L. Johnson of Cleveland, of nine men out of ten of the
+bigger and more creative sort who are helping cities to get their way
+and nations to express themselves. I have believed that the principle at
+stake, the great principle for real life in England and in America, of
+letting a man be inconsistent if he knows how--must have a stand made
+for it.
+
+There is no one thing, whether in history, or literature, or science, or
+politics that can be more crucial in the fate of a nation to-day than
+the correct, just, and constructive judgment of Contemporary
+Inconsistent People.
+
+
+=VII=
+
+If I could have managed it, I would have had this book printed and
+written--every page of it--in three parallel columns.
+
+The first column would be for the reader who believes it, who keeps
+writing a book more or less like it as he goes along. I would put in one
+sentence at the top for him and then let him have the rest of the space
+to write in himself. In other words I would say 2 plus 2 equals 4 and
+drop it.
+
+The second column would be for the reader who would like to believe it
+if he could, and I would branch out a little more--about half a column.
+
+ 2 + 2 = 4
+
+ 20 + 20 = 40
+
+The third column would be for the reader who is not going to believe it
+if it can be helped. It would be in fine type, bitterly detailed and
+statistical and take nothing for granted.
+
+ 2 + 2 = 4
+
+ 20 + 20 = 40
+
+ 200 + 200 = 400
+
+ 2,000 + 2,000 = 4,000
+
+ 20,000 + 20,000 = 40,000
+
+ etc.
+
+This arrangement would make the book what might be called a Moving
+Sidewalk of Truth. First sidewalk rather quick (six miles an hour).
+Second, four miles an hour. Third, two miles an hour. People could move
+over from one sidewalk to the other in the middle of an idea any time,
+and go faster or slower as they liked to, needed to.
+
+No one would accuse me--though I might like or need for my own personal
+use at one time or another, a slower sidewalk or a faster one than
+others--no one would accuse me of being inconsistent if I supplied extra
+sidewalks for people of different temperaments to move over to suddenly
+any time they wanted to. I have come to some of my truth by a bitterly
+slow sidewalk--slower than other people need, and sometimes I have come
+by a fast one (or what some would say was no sidewalk at all!) but it
+cannot fairly be claimed that there is anything inconsistent in my
+offering people every possible convenience I can think of--for believing
+me.
+
+Mr. Cadbury is not inconsistent if he tells truth at a different rate to
+different people, or if he chooses to put truths before people in Indian
+file.
+
+A man is not inconsistent who does not tell all the news he knows to all
+kinds of people, all at once, all the time.
+
+There is nothing disingenuous about having an order for truth.
+
+It is not considered compromising to have an order in moving railway
+trains. Why not allow an order in moving trains of thought? And why
+should a schedule for moving around people's bodies be considered any
+more reasonable than a schedule or timetable or order for moving around
+their souls?
+
+Truth in action must always be in an order. Nine idealists out of ten
+who fight against News-men, or men who are trying to make the beautiful
+work, and who call them hypocrites, would not do it if they were trying
+desperately to make the beautiful work themselves. It is more
+comfortable and has a fine free look, to be blunt with the
+beautiful--the way a Poet is--to dump all one's ideals down before
+people and walk off. But it seems to some of us a cold, sentimental,
+lazy, and ignoble thing to do with ideals if one loves them--to give
+everybody all of them all the time without considering what becomes of
+the ideals or what becomes of the people.
+
+
+
+
+CHAPTER XVI
+
+CROWD-MEN
+
+MARCH 4, 1913.
+
+
+As I write these words, I look out upon the great meadow. I see the
+poles and the wires in the sun, that long trail of poles and wires I am
+used to, stalking across the meadow. I know what they are doing.
+
+They are telling a thousand cities and villages about our new President,
+the one they are making this minute, down in Washington, for these
+United States. With his hand lifted up he has just taken his oath, has
+sworn before God and before his people to serve the destinies of a
+nation. And now along a hundred thousand miles of wire on dumb wooden
+poles, a hope, a prayer, a kind of quiet, stern singing of a mighty
+people goes by. And I am sitting here in my study window wondering what
+he will be like, what he will think, and what he will believe about us.
+
+What will our new President do with these hundreds of miles of prayer,
+of crying to God, stretched up to him out of the hills and out of the
+plains?
+
+Does he really overhear it--that huge, dumb, half-helpless, half-defiant
+prayer going up past him, out of the eager, hoarse cities, out of the
+slow, patient fields, to God?
+
+Does he overhear it, I wonder? What does he make out that we are like?
+
+I should think it would sound like music to him.
+
+It would come to seem, I should think, when he is alone with his God
+(and will he not please be alone with his God sometimes?), like some
+vast ocean of people singing, a kind of multitudinous, faraway singing,
+like the wind--ah, how often have I heard the wind like some strange and
+mighty people in the pine treetops go singing by!
+
+I do not see how a President could help growing a little like a
+poet--down in his heart--as he listens.
+
+If he does, he may do as he will with us.
+
+We will let him be an artist in a nation.
+
+As Winslow Homer takes the sea, as Millet takes the peasants in the
+fields, as Frank Brangwyn lifts up the labour in the mills and makes it
+colossal and sublime, the President is an artist, in touching the
+crowd's imagination with itself--in making a nation self-conscious.
+
+He shall be the artist, the composer, the portrait painter of the
+people--their faith, their cry, their anger, and their love shall be in
+him. In him shall be seen the panorama of the crowd, focused into a
+single face. In him there shall be put in the foreground of this
+nation's countenance the things that belong in the foreground. And the
+things that belong in the background shall be put in the background, and
+the little ideas and little men shall look little in it, and the big
+ones shall look big.
+
+They do not look so now. This is the one thing that is the matter with
+America. The countenence of the nation is not a composed countenance.
+All that we want is latent in us, everything is there in our Washington
+face. The face merely lacks features and an expression.
+
+This is what a President is for--to give at last the Face of the United
+States an expression!
+
+If he is a shrewd poet and believes in us, we shall accept him as the
+official mind reader of the nation. He focuses our desires. In the
+weariness of the day he looks away--he looks up--he leans his head upon
+his hand--through the corridors of his brain, that little silent Main
+street of America, the thoughts and the crowds and the jostling wills of
+the people go.
+
+If he is a shrewd poet about us, he becomes the organic function, the
+organizer of the news about our people to ourselves. He is the public
+made visible, the public made one. He is a moving picture of us. He
+speaks and gestures the United States--if he is a poet about us--when he
+beckons or points or when he puts his finger on his lips, or when he
+says, "Hush!" or when he says, "Wait a moment!" he is the voice of the
+people of the United States.
+
+ * * * * *
+
+I am sitting and correcting, one by one, as they are brought to me,
+these last page proofs in the factory. The low thunder on the floors of
+the mighty presses, crashing down into paper words I can never cross
+out--rises around me. In a minute more--minute by minute that I am
+counting, that low thunder will overtake me, will roar down and fold
+away these last guilty, hopeful, tucked-in words with you, Gentle
+Reader, and you will get away! And the book will get away!
+
+There is no time to try to hold up that low thunder now, and to say what
+I have meant to say about false simplicity and democracy, and about our
+all being bullied into being little old faded Thomas Jeffersons a
+hundred years after he is dead.
+
+But I will try to suggest what I hope that some one who has no
+printing-presses rolling over him--will say:
+
+One cannot help wishing that our socialists to-day would outgrow Karl
+Marx, and that our individualists would outgrow Emerson. Democrats by
+this time ought to grow a little, too, and outgrow Jefferson, and
+Republicans ought to be able by this time to outgrow Hamilton.
+
+Why not drop Karl Marx and Emerson and run the gamut of both of them, on
+a continent 3,000 miles wide? Why should we live Thomas Jefferson's and
+Alexander Hamilton's lives? Why not drop Jefferson and Hamilton and live
+ours?
+
+The last thing that Jefferson would do, if he were here, would be to be
+Jefferson over again. It is not fair to Jefferson for anybody to take
+the liberty of being like him, when he would not even do it himself. If
+Jefferson were here, he would break away from everybody, lawyers,
+statesmen and Congress and go outdoors and look at 1913 for himself.
+
+I like to imagine how it would strike him. I am not troubled about what
+he would do. Let Jefferson go out and listen to that vast machine, to
+the New York Central Railway smoothing out and roaring down crowds,
+rolling and rolling and rolling men all day and all night into machines.
+Let Jefferson go out and face the New York Central Railway! Jefferson in
+his time had not faced nor looked down through those great fissures or
+chasms of inefficiency in what he chose to call democracy, the haughty,
+tyrannical aimlessness and meaninglessness of crowds, too mean-spirited
+and full of fear and machines to dare to have leaders!
+
+He had not faced that blank staring hell of anonymousness, that
+bottomless, weak, watery muck of irresponsibility--that terrific,
+devilish vagueness which a crowd is and which a crowd has to be without
+leaders.
+
+Jefferson did not know about or reckon with Inventors, as a means of
+governing, as a means of getting the will of the people.
+
+A whole new age of invention, of creation, has flooded the world since
+Jefferson. This is the main fact about the modern man, that he is
+gloriously self-made. He is practising democracy, inventing his own
+life, making his own soul before our eyes.
+
+If we have a poet in the White House, this is the main fact he is going
+to reckon with: He will not be seen taking sides with the Alexander
+Hamilton model or with the Thomas Jefferson model or with Karl Marx or
+Emerson. We will see him taking Karl Marx and Emerson and Hamilton and
+Jefferson and melting them down, glowing them and fusing them together
+into one man--the Crowd-Man--who shall be more aristocratic than
+Hamilton ever dreamed, and be filled with a genius for democracy that
+Jefferson never guessed. America to-day, on the face of the earth and
+in the hearts of men, is a new democracy, as new as Radium, Copernicus,
+the Wireless Telegraph, as new and just beginning to be noticed and
+guessed at as Jesus Christ!
+
+Copernicus, Marconi, Wilbur Wright, and Christianity have turned men's
+hearts outward. Men live for the first time in a wide daily
+consciousness of one another.
+
+Alexander Hamilton, had really a rather timid and polite idea of what an
+aristocrat was and Jefferson had merely sketched out a ground plan for a
+democrat. If Hamilton had been aristocratic in the modern sense, he
+would have devoted half his career to expressing a man like Jefferson;
+and if Jefferson had been more of a democrat, he would have had room in
+himself to tuck in several Alexander Hamiltons. Either one of them would
+have been a Crowd-Man.
+
+By a Crowd-Man I do not mean a pull-and-haul man, a balance of
+equilibrium between these two men, I mean a fusion, a glowed together
+interpenetration of them both. They did not either of them believe in
+the people as much as a man made out of both of them would--a really
+wrought-through aristocrat, a really wrought-through democrat or
+Crowd-Man, or Hero or Saviour.
+
+ * * * * *
+
+I am afraid that some of us do not like the word Saviour as people think
+we ought to. There seems to be something about the way many people use
+the word Saviour which makes it seem as if it had been dropped off over
+the edge of the world--of a real world, of a man's world.
+
+I do not believe that Christ spent five minutes in His whole life in
+feeling like a Saviour. He would have felt hurt if He had found any one
+saying He was a Saviour in the tone people often use. He wanted people
+to feel as if they were like Him. And the way He served them was by
+making them feel that they were.
+
+I do not believe that Thomas Jefferson, if he were here to-day, would
+object to a hero, or aristocrat, a special expert or a genius in
+expressing crowds, if he lived and wrought in this spirit.
+
+The final objection that people commonly make to heroes or to men of
+marked and special vision or courage is that they are not good for
+people, because people put them on pedestals and worship them. They look
+up at them wistfully. And then they look down on themselves.
+
+But I have never seen a hero on a pedestal.
+
+It is only the Carlyle kind of hero who could ever be put on a pedestal,
+or who would stay there if put there.
+
+And Carlyle--with all honour be it said--never quite knew what a hero
+was. A hero is either a gentleman, or a philosopher, or an inventor.
+
+The gentleman--on a pedestal--feels hurt and slips down.
+
+The philosopher laughs.
+
+The inventor thinks up some way of having somebody else get up so that
+it will not really be a pedestal at all.
+
+I agree with all the socialists' objections to heroes, if they mean by a
+hero the kind of man that Thomas Carlyle, with all his little glorious
+hells, all his little cold, lonesome, select heavens, his thunderclub
+view of life, and his Old Testament imagination, called a hero. There is
+always something a little strained and competitive about Carlyle's
+heroes as he conceives them except possibly one or two.
+
+Being a hero with Carlyle consisted in conquering and displacing other
+heroes. Even if you were a poet, being a hero consisted in a kind of
+spiritual standing on some other poet's neck. According to Carlyle, one
+must always be a hero against other men. Modern heroism consists in
+being a hero with other men. The hero Against comes in the Twentieth
+Century to be the hero With, and the modern hero is known, not by
+cutting his enemies down, but by his absorbing and understanding them.
+He drinks up what they wish they could do into what he does, or he
+states what they believe better than they can state it. Combination or
+cooeperation is the tremendous heroism of our present life.
+
+I admit that I would be afraid of Carlyle's heroes having pedestals.
+They have already--many of them--done a good deal of harm because they
+have had pedestals, and because they would not get down from them.
+
+But mine would.
+
+With a man who is being a hero by cooeperation, getting down is part of
+the heroism. And there is never any real danger in allowing a pedestal
+for a real hero. He never has time to sit on it.
+
+One sees him always over and over again kicking his pedestal out from
+under him and using it to batter a world with. As the world does not
+take to enjoying its heroes' pedestals in this way, a pedestal is quite
+safe. Most people feel the same about a hero's halo. They prefer to have
+him wear it like a kind of glare around his head, and if he uses it as a
+searchlight upon them, if he makes his halo really practical and lights
+up the world a little around him instead, he is not likely to be
+spoiled, is almost always safe from any danger of having any more halo
+crowded upon him than he wants, or than anybody wants him to have. One
+might put it down as a motto for heroes, "Keep your halo busy and it
+won't hurt you." Modern democracy will never have a chance of being what
+it wants to be as long as it keeps on throwing away great natural forces
+like halos and pedestals. There is no reason why we should not believe
+in halos and pedestals, not to wear or stand on, but when used strictly
+for butting and seeing purposes.
+
+We may know a real hero by the fact that we always have to keep
+rediscovering him. One knows the real hero by the fact that in his
+relation to people who put him on a pedestal he is always kicking his
+pedestal away and substituting his vision.
+
+There is something about any real heroism that we see to-day which makes
+heroes out of the people who see it, A real hero has his back to the
+people and the crowd looks over his shoulders with him at his work and
+he feels behind him daily, with joy and strength, thousands of heroes
+pressing up to take his place. And he is daily happy with a strange,
+mighty, impersonal joy in all these other people who could do it, too.
+He lives with a great hurrah for the world in his heart. The hero he
+worships is the hero he sees in others. A man like this would feel
+cramped if he were merely being himself, or if he were being imprisoned
+by the people in his own glory, or were being cooped up into a hero.
+
+It is in this sense that I have finally come again to believe that hero
+worship is safe, that in some form as one of the great elemental
+energies in human nature it must be saved, that it must be regulated and
+used, that it has an incalculable power which was meant to be turned on
+to run a nation with.
+
+And I believe that Thomas Jefferson, confronted in this desperate,
+sublime 1913, with the new socialized spirit of our time, placed face to
+face at last with a Christian aristocrat or Crowd-Man, would want him
+saved and emphasized too.
+
+It is because in democracies saviours are being kept by crowds and by
+millionaires and by machines very largely in the position of hired men,
+or of ordered about men, that ninety-nine one-hundredths of the saving
+or of the man-inventing and man-freeing in crowds, is not being attended
+to.
+
+I have wanted to suggest in this book that the moment the Saviours in
+any nation will organize quietly and save themselves first, the less
+difficult thing (with men to attend to it) like saving the rest of us,
+will be a mere matter of detail.
+
+The only thing that stands in the way is the Thomas Jefferson bug-a-boo.
+People seem to have a kind of left-over fear that the moment these
+saviours or experts or inventors or heroes, call them what you will, get
+the chance that they have been working to get to save us, they will not
+want to use it.
+
+It does not seem to me that anything will be allowed to interfere with
+it--with their saving us, or making detailed arrangements for our saving
+ourselves.
+
+Being a great man (if as democracies seem to think being a great man is
+a disease) is at least a self-limiting disease. Inventors when they get
+their first chance are going to save us, because they could not endure
+living with us unless we were saved.
+
+Inventors could not enjoy inventing--inventing their greater, more noble
+inventions, until they had attended to a little rudimentary thing in the
+world like having people half alive on it to live with and to invent
+for.
+
+It does not interest a really inspired man--inventing flying machines
+for people who have not time to notice the sky, wireless telegraph for
+people who have nothing to say, symphonies for tone-deaf crowds, or
+ambrosia for people who prefer potatoes.
+
+This is the whole issue in a nutshell. When people say that our
+inventors, or Crowd-Men or saviours, when they have fulfilled or saved
+themselves, cannot be trusted to save us, the reply that will have to be
+made is that only people who do not know how inventors feel or how they
+are made or what it is in them that drives them to do things, or how
+they do them, will be afraid to let men who give us worlds and who
+express worlds for us and who make us express ourselves in worlds the
+freedom to help shape them and run them.
+
+Men who have the automatic courage, the helpless bigness and
+disinterestedness that always goes with invention, with creative power,
+can be trusted by crowds.
+
+The prejudice against the hero is due to the fact that heroes in days
+gone by have been by a very large majority fighters, expressing
+themselves against the world, or expressing one part of the world
+against another.
+
+The moment the hero becomes the artist and begins expressing himself and
+expressing the crowd together, the crowd will no longer be touched with
+fear and driven back upon itself by the Thomas Jefferson bug-a-boo.
+
+
+
+
+EPILOGUE
+
+
+France is threatened by her childless women, Germany by her machines,
+Russia is beginning the Nineteenth Century. It is to England and
+America, struggling still sublimely with their sins, the nations
+look--for the time being--for the next big free lift upon the world.
+
+Looked at in the large, in their historic import and their effect on the
+time, the English temperament and the American temperament are
+essentially the same. As between ourselves, England and America are apt
+to seem different, but as between us and the world, we blend together.
+One could go through in what I have been saying about Oxford Street and
+the House of Commons in this book, strike out all after Oxford Street
+and read Broadway, and all after the House of Commons and read Congress,
+and it would be essentially true with the necessary English or American
+modulation. In the same way it would be possible to go through and
+strike out all after the President and read Prime Minister or the
+Government.
+
+England and America have the individualistic temperament, and if we
+cannot make a self-expressive individualism noble, and if we are not men
+enough to sing up our individualism into the social and the universal,
+we perish.
+
+It is our native way. We are to be crowdmen or nobodies.
+
+The English temperament or the American temperament, whichever we may
+call it, is the same tune, but played with a different and almost
+contrasting expression.
+
+England is being played gravely and massively like a violoncello, and
+America--played more lightly, is full of the sweeps and the lulls, the
+ecstasy, the overriding glory of the violins.
+
+But it is the same tune, and God helping us, we will not and we shall
+not be overwhelmed under the great dome of the world, by Germany with
+all her faithful pianolas, or by France with her cold sweet flutes, or
+by Russia with her shrieks and her pauses, pounding her splendid
+kettledrums in that awful silence!
+
+Our song is ours--England and America, the 'cello, and the bright
+violins!
+
+And no one shall sing it for us.
+
+And no one shall keep us from singing it.
+
+The skyscrapers are singing, "I will, I will!" to God, and Manchester
+and London and Port Sunlight are singing, "I will, I will!" to God. I
+have heard even Westminister Abbey and York--those beautiful old
+fellows--altering, "I will, I will!" to God!
+
+And I have seen, as I was going by, Trinity Church at the head of Wall
+Street repenting her sins and holding noonday prayer meetings for
+millionaires.
+
+Our genius is a moral genius, the genius of each man for fulfilling
+himself. Our religion is the finding of a way to do it beautifully.
+
+Let Russian men be an army if they like--death and obedience. Let German
+men keep on with their faithful, plodding, moral machines if they want
+to, and let all French men be artists, go tra-la-laing up and down the
+Time to the beautiful--furnishing nudes, clothes, and academies to a
+world.
+
+But we--England and America--will stand up on this planet in the way we
+like to stand on a planet and sing, "I will, I will!" to God.
+
+If we cannot do better, we will sing, "I won't, I won't!" to God. Our
+wills and our won'ts are our genius among the sons of men. They are what
+we are for. With England and America I will and I won't are an art form,
+our means of expressing ourselves, our way of invention and creation,
+of begetting an age, of begetting a nation upon a world.
+
+We do not know (like great men and children) who we are at first. We
+begin saying vaguely--will--will!
+
+Then i will!
+
+Then I will!
+
+Then WE WILL!
+
+
+THE BEGINNING.
+
+
+
+
+THE COUNTRY LIFE PRESS, GARDEN CITY, N.Y.
+
+
+
+
+
+End of the Project Gutenberg EBook of Crowds, by Gerald Stanley Lee
+
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+Project Gutenberg (https://www.gutenberg.org) public repository for
+eBook #15759 (https://www.gutenberg.org/ebooks/15759)