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+<html lang="en"><!-- FIXME -->
+<head>
+<meta http-equiv="Content-Type"
+ content="text/html; charset=UTF-8">
+<meta content="pg2html (binary v0.16)"
+ name="generator">
+<title>The Project Gutenberg eBook of
+ [illustration: 'What is this anyway? A George Cohan comedy?',
+ by Edna Ferber
+</title>
+<style type="text/css">
+ <!--
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+ margin-left: 15%;
+ margin-right: 15%;
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+ h1,h2,h3,h4,h5,h6 { text-align: center; }
+ hr { width: 50%; }
+ hr.short {width: 20%; }
+ hr.full { width: 100%; }
+ p.toc { text-align: center; font-size: 90%; }
+ p.itoc {text-align: left; font-size: 90%; text-indent: -2em;
+ margin-left: 25%; margin-right: 25%; margin-bottom: 0em;
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+ p.note { text-indent: 0em; text-align: center; }
+ p.note2 {text-indent: 0em; text-align: center; font-size: 90%; }
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+ a:visited {color: navy; text-decoration: none; }
+ a:hover {color: red; }
+ // -->
+</style>
+</head>
+<body>
+<div>*** START OF THE PROJECT GUTENBERG EBOOK 12677 ***</div>
+
+<div style="height: 8em;"><br><br><br><br><br><br><br><br></div>
+
+<a name="image-0001"><!--IMG--></a>
+<center>
+<img src="images/pp01.jpg" width="262" height="425"
+alt="'What is this anyway? A George Cohan comedy?'">
+</center>
+<!--IMAGE END-->
+
+<hr>
+<br>
+<h1>
+ PERSONALITY PLUS
+</h1>
+<h3>SOME EXPERIENCES OF EMMA McCHESNEY<br>
+ AND HER SON, JOCK</h3>
+<br>
+<h4>
+ BY
+</h4>
+<h2>
+ EDNA FERBER
+</h2>
+<p class="note2">
+ AUTHOR OF "DAWN O'HARA," "BUTTERED SIDE DOWN,"<br>
+ "ROAST BEEF, MEDIUM," ETC.
+</p>
+<br>
+<p class="note">
+ <i>WITH FIFTEEN ILLUSTRATIONS BY
+ JAMES MONTGOMERY FLAGG</i>
+</p>
+<br>
+<h5>
+ NEW YORK<br>
+ FREDERICK A. STOKES COMPANY <br>
+ 1914
+</h5>
+
+
+
+<hr>
+<br>
+ <h3>CONTENTS</h3>
+<p class="toc"><a href="#2H_4_0001">
+ I. MAKING GOOD WITH MOTHER</a>
+</p>
+<p class="toc"><a href="#2H_4_0002">
+II. PERSONALITY PLUS</a>
+</p>
+<p class="toc"><a href="#2H_4_0003">
+III. DICTATED BUT NOT READ</a>
+</p>
+<p class="toc"><a href="#2H_4_0004">
+IV. THE MAN WITHIN HIM</a>
+</p>
+<p class="toc"><a href="#2H_4_0005">
+V. THE SELF-STARTER</a>
+</p>
+<br>
+
+
+<hr class="short">
+<h3>ILLUSTRATIONS</h3>
+<p class="itoc"><a href="#image-0001">
+"'What is this anyway? A George Cohan comedy?'"
+</a> <I>Frontispiece</I>
+</p>
+<p class="itoc"><a href="#image-0002">
+"'You're a jealous blond,' he laughed"
+</a></p>
+<p class="itoc"><a href="#image-0003">
+"He was the concentrated essence of do-it-now"
+</a></p>
+<p class="itoc"><a href="#image-0004">
+"'Hi! Hold that pose!' called Von Herman"
+</a></p>
+<p class="itoc"><a href="#image-0005">
+"With a jolt Jock realized she had forgotten all about him"
+</a></p>
+<p class="itoc"><a href="#image-0006">
+"'Well, raw-thah!" he drawled"
+</a></p>
+<p class="itoc"><a href="#image-0007">
+"... became in some miraculous way a little boy again"
+</a></p>
+<p class="itoc"><a href="#image-0008">
+"Jock McChesney began to carry a yellow walking stick down to
+work"
+</a></p>
+<p class="itoc"><a href="#image-0009">
+"'Good Lord, Mother! Of course you don't mean it, but&mdash;'"
+</a></p>
+<p class="itoc"><a href="#image-0010">
+"'Greetings!'"
+</a></p>
+<p class="itoc"><a href="#image-0011">
+"She laid one hand very lightly on his arm and looked up into the
+sullen, angry young face"
+</a></p>
+<p class="itoc"><a href="#image-0012">
+"He made straight for the main desk with its battalion of clerks"
+</a></p>
+<p class="itoc"><a href="#image-0013">
+"'Let's not waste any time,' he said"
+</a></p>
+<p class="itoc"><a href="#image-0014">
+"He found his mother on the floor ... surrounded by piles of
+pajamas, socks, shirts and collars"
+</a></p>
+<p class="itoc"><a href="#image-0015">
+"'Well, you said you wanted somebody to worry about, didn't you?'"
+</a></p>
+<br>
+<hr>
+
+<div style="height: 4em;"><br><br><br><br></div>
+
+
+<h2>
+ PERSONALITY PLUS
+</h2>
+
+<a name="2H_4_0001"><!-- H2 anchor --></a>
+
+<div style="height: 3em;"><br><br><br></div>
+
+<H2>
+ I
+</h2>
+<h3>
+ MAKING GOOD WITH MOTHER
+</h3>
+<br>
+<p>
+ When men began to build cities vertically instead of horizontally
+ there passed from our highways a picturesque figure, and from our
+ language an expressive figure of speech. That oily-tongued,
+ persuasive, soft-stepping stranger in the rusty Prince Albert and
+ the black string tie who had been wont to haunt our back steps and
+ front offices with his carefully wrapped bundle, retreated in
+ bewildered defeat before the clanging blows of steel on steel that
+ meant the erection of the first twenty-story skyscraper. "As
+ slick," we used to say, "as a lightning-rod agent." Of what use
+ his wares on a building whose tower was robed in clouds and which
+ used the chain lightning for a necklace? The Fourth Avenue antique
+ dealer had another curio to add to his collection of andirons,
+ knockers, snuff boxes and warming pans.
+</p>
+<p>
+ But even as this quaint figure vanished there sprang up a new and
+ glittering one to take his place. He stood framed in the great
+ plate-glass window of the very building which had brought about
+ the defeat of his predecessor. A miracle of close shaving his face
+ was, and a marvel of immaculateness his linen. Dapper he was, and
+ dressy, albeit inclined to glittering effects and a certain
+ plethory at the back of the neck. Back of him stood shining shapes
+ that reflected his glory in enamel, and brass, and glass. His
+ language was floral, but choice; his talk was of gearings and
+ bearings and cylinders and magnetos; his method differed from that
+ of him who went before as the method of a skilled aëronaut differs
+ from that of the man who goes over Niagara in a barrel. And as he
+ multiplied and spread over the land we coined a new figure of
+ speech. "Smooth!" we chuckled. "As smooth as an automobile
+ salesman."
+</p>
+<p>
+ But even as we listened, fascinated by his fluent verbiage there
+ grew within us a certain resentment. Familiarity with his
+ glittering wares bred a contempt of them, so that he fell to
+ speaking of them as necessities instead of luxuries. He juggled
+ figures, and thought nothing of four of them in a row. We looked
+ at our five-thousand-dollar salary, so strangely shrunken and thin
+ now, and even as we looked we saw that the method of the unctuous,
+ anxious stranger had become antiquated in its turn.
+</p>
+<p>
+ Then from his ashes emerged a new being. Neither urger nor
+ spellbinder he. The twentieth century was stamped across his brow,
+ and on his lips was ever the word "Service." Silent, courteous,
+ watchful, alert, he listened, while you talked. His method, in
+ turn, made that of the silk-lined salesman sound like the hoarse
+ hoots of the ballyhoo man at a county fair. Blithely he accepted
+ five hundred thousand dollars and gave in return&mdash;a promise. And
+ when we would search our soul for a synonym to express all that
+ was low-voiced, and suave, and judicious, and patient, and sure,
+ we began to say, "As alert as an advertising expert."
+</p>
+<p>
+ Jock McChesney, looking as fresh and clear-eyed as only twenty-one
+ and a cold shower can make one look, stood in the doorway of his
+ mother's bedroom. His toilette had halted abruptly at the
+ bathrobe stage. One of those bulky garments swathed his slim
+ figure, while over his left arm hung a gray tweed Norfolk coat.
+ From his right hand dangled a pair of trousers, in pattern a
+ modish black-and-white.
+</p>
+<p>
+ Jock regarded the gray garment on his arm with moody eyes.
+</p>
+<p>
+ "Well, I'd like to know what's the matter with it!" he demanded, a
+ trifle irritably.
+</p>
+<p>
+ Emma McChesney, in the act of surveying her back hair in the
+ mirror, paused, hand glass poised half way, to regard her son.
+</p>
+<p>
+ "All right," she answered cheerfully. "I'll tell you. It's too
+ young."
+</p>
+<p>
+ "Young!" He held it at arm's length and stared at it. "What d'you
+ mean&mdash;young?"
+</p>
+<p>
+ Emma McChesney came forward, wrapping the folds of her kimono
+ about her. She took the disputed garment in one hand and held it
+ aloft. "I know that you look like a man on a magazine cover in it.
+ But Norfolk suits spell tennis, and seashore, and elegant leisure.
+ And you're going out this morning, Son, to interview business men.
+ You're going to try to impress the advertising world with the fact
+ that it needs your expert services. You walk into a business
+ office in a Norfolk suit, and everybody from the office boy to the
+ president of the company will ask you what your score is."
+</p>
+<p>
+ She tossed it back over his arm.
+</p>
+<p>
+ "I'll wear the black and white," said Jock resignedly, and turned
+ toward his own room. At his doorway he paused and raised his voice
+ slightly: "For that matter, they're looking for young men.
+ Everybody's young. Why, the biggest men in the advertising game
+ are just kids." He disappeared within his room, still talking.
+ "Look at McQuirk, advertising manager of the Combs Car Company.
+ He's so young he has to disguise himself in bone-trimmed
+ eye-glasses with a black ribbon to get away with it. Look at
+ Hopper, of the Berg, Shriner Company. Pulls down ninety thousand a
+ year, and if he's thirty-five I'll&mdash;"
+</p>
+<p>
+ "Well, you asked my advice," interrupted his mother's voice with
+ that muffled effect which is caused by a skirt being slipped over
+ the head, "and I gave it. Wear a white duck sailor suit with blue
+ anchors and carry a red tin pail and a shovel, if you want to look
+ young. Only get into it in a jiffy, Son, because breakfast will be
+ ready in ten minutes. I can tell by the way Annie's crashing the
+ cups. So step lively if you want to pay your lovely mother's
+ subway fare."
+</p>
+<p>
+ Ten minutes later the slim young figure, in its English-fitting
+ black and white, sat opposite Emma McChesney at the breakfast
+ table and between excited gulps of coffee outlined a meteoric
+ career in his chosen field. And the more he talked and the rosier
+ his figures of speech became, the more silent and thoughtful fell
+ his mother. She wondered if five o'clock would find a droop to the
+ set of those young shoulders; if the springy young legs in their
+ absurdly scant modish trousers would have lost some of their
+ elasticity; if the buoyant step in the flat-heeled shoes would not
+ drag a little. Thirteen years of business experience had taught
+ her to swallow smilingly the bitter pill of rebuff. But this boy
+ was to experience his first dose to-day. She felt again that
+ sensation of almost physical nausea&mdash;that sickness of heart and
+ spirit which had come over her when she had met her first sneer
+ and intolerant shrug. It had been her maiden trip on the road for
+ the T.A. Buck Featherloom Petticoat Company. She was secretary of
+ that company now, and moving spirit in its policy. But the wound
+ of that first insult still ached. A word from her would have
+ placed the boy and saved him from curt refusals. She withheld that
+ word. He must fight his fight alone.
+</p>
+<p>
+ "I want to write the kind of ad," Jock was saying excitedly, "that
+ you see 'em staring at in the subways, and street cars and
+ L-trains. I want to sit across the aisle and watch their up-turned
+ faces staring at that oblong, and reading it aloud to each other."
+</p>
+<p>
+ "Isn't that an awfully obvious necktie you're wearing, Jock?"
+ inquired his mother irrelevantly.
+</p>
+<p>
+ "This? You ought to see some of them. This is a Quaker stock in
+ comparison." He glanced down complacently at the vivid-hued silken
+ scarf that the season's mode demanded. Immediately he was off
+ again. "And the first thing you know, Mrs. McChesney, ma'am, we'll
+ have a motor truck backing up at the door once a month and six
+ strong men carrying my salary to the freight elevator in sacks."
+</p>
+<p>
+ Emma McChesney buttered her bit of toast, then looked up to remark
+ quietly:
+</p>
+<p>
+ "Hadn't you better qualify for the trial heats, Jock, before you
+ jump into the finals?"
+</p>
+<p>
+ "Trial heats!" sneered Jock. "They're poky. I want real money.
+ Now! It isn't enough to be just well-to-do in these days. It needs
+ money. I want to be rich! Not just prosperous, but rich! So rich
+ that I can let the bath soap float around in the water without any
+ pricks of conscience. So successful that they'll say, 'And he's a
+ mere boy, too. Imagine!'"
+</p>
+<p>
+ And, "Jock dear," Emma McChesney said, "you've still to learn that
+ plans and ambitions are like soap bubbles. The harder you blow and
+ the more you inflate them, the quicker they burst. Plans and
+ ambitions are things to be kept locked away in your heart, Son,
+ with no one but yourself to take an occasional peep at them."
+</p>
+<p>
+ Jock leaned over the table, with his charming smile. "You're a
+ jealous blonde," he laughed. "Because I'm going to be a captain of
+ finance&mdash;an advertising wizard; you're afraid I'll grab the glory
+ all away from you."
+</p>
+<a name="image-0002"><!--IMG--></a>
+<center>
+<img src="images/pp02.jpg" width="346" height="270"
+alt="''You're a jealous blond,' he said'">
+</center>
+<!--IMAGE END-->
+<p>
+ Mrs. McChesney folded her napkin and rose. She looked unbelievably
+ young, and trim, and radiant, to be the mother of this boasting
+ boy.
+</p>
+<p>
+ "I'm not afraid," she drawled, a wicked little glint in her blue
+ eyes. "You see, they'll only regard your feats and say, 'H'm, no
+ wonder. He ought to be able to sell ice to an Eskimo. His mother
+ was Emma McChesney.'"
+</p>
+<p>
+ And then, being a modern mother, she donned smart autumn hat and
+ tailored suit coat and stood ready to reach her office by
+ nine-thirty. But because she was as motherly as she was modern she
+ swung open the door between kitchen and dining-room to advise with
+ Annie, the adept.
+</p>
+<p>
+ "Lamb chops to-night, eh, Annie? And sweet potatoes. Jock loves
+ 'em. And corn au gratin and some head lettuce." She glanced toward
+ Jock in the hallway, then lowered her voice. "Annie," she teased,
+ "just give us one of your peach cobblers, will you? You see
+ he&mdash;he's going to be awfully&mdash;tired when he gets home."
+</p>
+<p>
+ So they went stepping off to work together, mother and son. A
+ mother of twenty-five years before would have watched her son
+ with tear-dimmed eyes from the vine-wreathed porch of a cottage.
+ There was no watching a son from the tenth floor of an up-town
+ apartment house. Besides, she had her work to do. The subway
+ swallowed both of them. Together they jostled and swung their way
+ down-town in the close packed train. At the Twenty-third Street
+ station Jock left her.
+</p>
+<p>
+ "You'll have dinner to-night with a full-fledged professional
+ gent," he bragged, in his youth and exuberance and was off down
+ the aisle and out on the platform. Emma McChesney managed to turn
+ in her nine-inch space of train seat so that she watched the slim,
+ buoyant young figure from the window until the train drew away and
+ he was lost in the stairway jam. Just so Rachel had watched the
+ boy Joseph go to meet the Persian caravans in the desert.
+</p>
+<p>
+ "Don't let them buffalo you, Jock," Emma had said, just before he
+ left her. "They'll try it. If they give you a broom and tell you
+ to sweep down the back stairs, take it, and sweep, and don't
+ forget the corners. And if, while you're sweeping, you notice that
+ that kind of broom isn't suited to the stairs go in and suggest a
+ new kind. They'll like it."
+</p>
+<p>
+ Brooms and back stairways had no place in Jock McChesney's mind as
+ the mahogany and gold elevator shot him up to the fourteenth floor
+ of the great office building that housed the Berg, Shriner
+ Company. Down the marble hallway he went and into the reception
+ room. A cruel test it was, that reception room, with the cruelty
+ peculiar to the modern in business. With its soft-shaded lamp, its
+ two-toned rug, its Jacobean chairs, its magazine-laden cathedral
+ oak table, its pot of bright flowers making a smart touch of color
+ in the somber richness of the room, it was no place for the
+ shabby, the down-and-out, the cringing, the rusty, or the
+ mendicant.
+</p>
+<p>
+ Jock McChesney, from the tips of his twelve-dollar shoes to his
+ radiant face, took the test and stood it triumphantly. He had
+ entered with an air in which was mingled the briskness of
+ assurance with the languor of ease. There were times when Jock
+ McChesney was every inch the son of his mother.
+</p>
+<p>
+ There advanced toward Jock a large, plump, dignified personage, a
+ personage courteous, yet reserved, inquiring, yet not offensively
+ curious&mdash;a very Machiavelli of reception-room ushers. Even while
+ his lips questioned, his eyes appraised clothes, character,
+ conduct.
+</p>
+<p>
+ "Mr. Hupp, please," said Jock, serene in the perfection of his
+ shirt, tie, collar and scarf pin, upon which the appraising eye
+ now rested. "Mr. McChesney." He produced a card.
+</p>
+<p>
+ "Appointment?"
+</p>
+<p>
+ "No&mdash;but he'll see me."
+</p>
+<p>
+ But Machiavelli had seen too many overconfident callers. Their
+ very confidence had taught him caution.
+</p>
+<p>
+ "If you will please state your&mdash;ah&mdash;business&mdash;"
+</p>
+<p>
+ Jock smiled a little patient smile and brushed an imaginary fleck
+ of dust from the sleeve of his very correct coat.
+</p>
+<p>
+ "I want to ask him for a job as office boy," he jibed.
+</p>
+<p>
+ An answering grin overspread the fat features of the usher. Even
+ an usher likes his little joke. The sense of humor dies hard.
+</p>
+<p>
+ "I have a letter from him, asking me to call," said Jock, to
+ clinch it.
+</p>
+<p>
+ "This way." The keeper of the door led Jock toward the sacred
+ inner portal and held it open. "Mr. Hupp's is the last door to the
+ right."
+</p>
+<p>
+ The door closed behind him. Jock found himself in the big, busy,
+ light-flooded central office. Down either side of the great room
+ ran a row of tiny private offices, each partitioned off, each
+ outfitted with desk, and chairs, and a big, bright window. On his
+ way to the last door at the right Jock glanced into each tiny
+ office, glimpsing busy men bent absorbedly over papers, girls busy
+ with dictation, here and there a door revealing two men, or three,
+ deep in discussion of a problem, heads close together, voices
+ low, faces earnest. It came suddenly to the smartly modish,
+ overconfident boy walking the length of the long room that
+ the last person needed in this marvelously perfected and
+ smooth-running organization was a somewhat awed young man named
+ Jock McChesney. There came to him that strange sensation which
+ comes to every job-hunter; that feeling of having his spiritual
+ legs carry him out of the room, past the door, down the hall and
+ into the street, even as, in reality, they bore him on to the very
+ presence which he dreaded and yet wished to see.
+</p>
+<p>
+ Two steps more, and he stood in the last doorway, right. No
+ matinee idol, nervously awaiting his cue in the wings, could have
+ planned his entrance more carefully than Jock had planned this.
+ Ease was the thing; ease, bordering on nonchalance, mixed with a
+ brisk and businesslike assurance.
+</p>
+<p>
+ The entrance was lost on the man at the desk. He did not even look
+ up. If Jock had entered on all-fours, doing a double tango to
+ vocal accompaniment, it is doubtful if the man at the desk would
+ have looked up. Pencil between his fingers, head held a trifle to
+ one side in critical contemplation of the work before him, eyes
+ narrowed judicially, lips pursed, he was the concentrated essence
+ of do-it-now.
+</p>
+<a name="image-0003"><!--IMG--></a>
+<center>
+<img src="images/pp03.jpg" width="270" height="344"
+alt="'He was the concentrated essence of do-it-now'">
+</center>
+<!--IMAGE END-->
+<p>
+ Jock waited a moment, in silence. The man at the desk worked on.
+ His head was semi-bald. Jock knew him to be thirty. Jock fixed his
+ eye on the semi-bald spot and spoke.
+</p>
+<p>
+ "My name's McChesney," he began. "I wrote you three days ago; you
+ probably will remember. You replied, asking me to call, and I&mdash;"
+</p>
+<p>
+ "Minute," exploded the man at the desk, still absorbed.
+</p>
+<p>
+ Jock faltered, stopped. The man at the desk did not look up. A
+ moment of silence, except for the sound of the busy pencil
+ traveling across the paper. Jock, glaring at the semi-bald spot,
+ spoke again.
+</p>
+<p>
+ "Of course, Mr. Hupp, if you're too busy to see me&mdash;"
+</p>
+<p>
+ "M-m-m-m," a preoccupied hum, such as a busy man makes when he is
+ trying to give attention to two interests.
+</p>
+<p>
+ "&mdash;why I suppose there's no sense in staying; but it seems to me
+ that common courtesy&mdash;"
+</p>
+<p>
+ The busy pencil paused, quivered in the making of a final period,
+ enclosed the dot in a proofreader's circle, and rolled away across
+ the desk, its work done.
+</p>
+<p>
+ "Now," said Sam Hupp, and swung around, smiling, to face the
+ affronted Jock. "I had to get that out. They're waiting for it."
+ He pressed a desk button. "What can I do for you? Sit down, sit
+ down."
+</p>
+<p>
+ There was a certain abrupt geniality about him. His
+ tortoise-rimmed glasses gave him an oddly owlish look, like a
+ small boy taking liberties with grandfather's spectacles.
+</p>
+<p>
+ Jock found himself sitting down, his anger slipping from him.
+</p>
+<p>
+ "My name's McChesney," he began. "I'm here because I want to work
+ for this concern." He braced himself to present the convincing,
+ reason-why arguments with which he had prepared himself.
+</p>
+<p>
+ Whereupon Sam Hupp, the brisk, proceeded to whisk his breath and
+ arguments away with an unexpected:
+</p>
+<p>
+ "All right. What do you want to do?"
+</p>
+<p>
+ Jock's mouth fell open. "Do!" he stammered. "Do! Why&mdash;anything&mdash;"
+</p>
+<p>
+ Sam Hupp's quick eye swept over the slim, attractive, radiant,
+ correctly-garbed young figure before him. Unconsciously he rubbed
+ his bald spot with a rueful hand.
+</p>
+<p>
+ "Know anything about writing, or advertising?"
+</p>
+<p>
+ Jock was at ease immediately. "Quite a lot; yes. I practically
+ rewrote the Gridiron play that we gave last year, and I was
+ assistant advertising manager of the college publications for
+ two years. That gives a fellow a pretty broad knowledge of
+ advertising."
+</p>
+<p>
+ "Oh, Lord!" groaned Sam Hupp, and covered his eyes with his hand,
+ as if in pain.
+</p>
+<p>
+ Jock stared. The affronted feeling was returning. Sam Hupp
+ recovered himself and smiled a little wistfully.
+</p>
+<p>
+ "McChesney, when I came up here twelve years ago I got a job as
+ reception-room usher. A reception-room usher is an office boy in
+ long pants. Sometimes, when I'm optimistic, I think that if I live
+ twelve years longer I'll begin to know something about the
+ rudiments of this game."
+</p>
+<p>
+ "Oh, of course," began Jock, apologetically. But Hupp's glance was
+ over his head. Involuntarily Jock turned to follow the direction
+ of his eyes.
+</p>
+<p>
+ "Busy?" said a voice from the doorway.
+</p>
+<p>
+ "Come in, Dutch! Come in!" boomed Hupp.
+</p>
+<p>
+ The man who entered was of the sort that the boldest might well
+ hesitate to address as "Dutch"&mdash;a tall, slim, elegant figure,
+ Van-dyked, bronzed.
+</p>
+<p>
+ "McChesney, this is Von Herman, head of our art department."
+</p>
+<p>
+ Their hands met in a brief clasp. Von Herman's thoughts were
+ evidently elsewhere.
+</p>
+<p>
+ "Just wanted to tell you that that cussed model's skipped out.
+ Gone with a show. Just when I had the whole series blocked out in
+ my mind. He was a wonder. No brains, but a marvel for looks and
+ style. These people want real stuff. Don't know how I'm going to
+ give it to them now."
+</p>
+<p>
+ Hupp sat up. "Got to!" he snapped. "Campaign's late, as it is.
+ Can't you get an ordinary man model and fake the Greek god
+ beauty?"
+</p>
+<p>
+ "Yes&mdash;but it'll look faked. If I could lay my hands on a chap who
+ could wear clothes as if they belonged to him&mdash;"
+</p>
+<p>
+ Hupp rose. "Here's your man," he cried, with a snap of his
+ fingers. "Clothes! Look at him. He invented 'em. Why, you could
+ photograph him and he'd look like a drawing."
+</p>
+<p>
+ Von Herman turned, surprised, incredulous, hopeful, his artist eye
+ brightening at the ease and grace and modishness of the smart,
+ well-knit figure before him.
+</p>
+<p>
+ "Me!" exploded Jock, his face suffused with a dull, painful red.
+ "Me! Pose! For a clothing ad!"
+</p>
+<p>
+ "Well," Hupp reminded him, "you said you'd do anything."
+</p>
+<p>
+ Jock McChesney glared belligerently. Hupp returned the stare with
+ a faint gleam of amusement shining behind the absurd glasses. The
+ amused look changed to surprise as he beheld the glare in Jock's
+ eyes fading. For even as he glared there had come a warning to
+ Jock&mdash;a warning sent just in time from that wireless station
+ located in his subconscious mind. A vivid face, full of pride, and
+ hope, and encouragement flashed before him.
+</p>
+<p>
+ "Jock," it said, "don't let 'em buffalo you. They'll try it. If
+ they give you a broom and tell you to sweep down the back
+ stairs&mdash;"
+</p>
+<p>
+ Jock was smiling his charming, boyish smile.
+</p>
+<p>
+ "Lead me to your north light," he laughed at Von Herman. "Got any
+ Robert W. Chambers's heroines tucked away there?"
+</p>
+<p>
+ Hupp's broad hand came down on his shoulder with a thwack. "That's
+ the spirit, McChesney! That's the&mdash;" He stopped, abruptly. "Say,
+ are you related to Mrs. Emma McChesney, of the Featherloom Skirt
+ Company?"
+</p>
+<p>
+ "Slightly. She's my one and only mother."
+</p>
+<p>
+ "She&mdash;you mean&mdash;her son! Well I'll be darned!" He held out his
+ hand to Jock. "If you're a real son of your mother I wish you'd
+ just call the office boy as you step down the hall with Von Herman
+ and tell him to bring me a hammer and a couple of spikes. I'd
+ better nail down my desk."
+</p>
+<p>
+ "I'll promise not to crowd you for a year or two," grinned Jock
+ from the doorway, and was off with the pleased Von Herman.
+</p>
+<p>
+ Past the double row of beehives again, into the elevator, out
+ again, up a narrow iron stairway, into a busy, cluttered,
+ skylighted room. Pictures, posters, photographs hung all about.
+ Some of the pictures Jock recognized as old friends that had gazed
+ familiarly at him from subway trains and street cars and theater
+ programmes. Golf clubs, tennis rackets, walking sticks, billiard
+ cues were stacked up in corners. And yet there was a bare and
+ orderly look about the place. Two silent, shirt-sleeved men were
+ busy at drawing boards. Through a doorway beyond Jock could see
+ others similarly engaged in the next room. On a platform in one
+ corner of the room posed a young man in one of those costumes the
+ coat of which is a mongrel mixture of cutaway and sack. You see
+ them worn by clergymen with unsecular ideas in dress, and by the
+ leader of the counterfeiters' gang in the moving pictures. The
+ pose was that met with in the backs of magazines&mdash;the head lifted,
+ eyes fixed on an interesting object unseen, one arm crooked to
+ hold a cane, one foot advanced, the other trailing slightly to
+ give a Fifth Avenue four o'clock air. His face was expressionless.
+ On his head was a sadly unironed silk hat.
+</p>
+<p>
+ Von Herman glanced at the drawing tacked to the board of one of
+ the men. "That'll do, Flynn," he said to the model. He glanced
+ again at the drawing. "Bring out the hat a little more, Mack. They
+ won't burnish it if you don't,"&mdash;to the artist. Then, turning
+ about, "Where's that girl?"
+</p>
+<p>
+ From a far corner, sheltered by long green curtains, stepped a
+ graceful almost childishly slim figure in a bronze-green Norfolk
+ suit and close-fitting hat from beneath which curled a fluff of
+ bright golden hair. Von Herman stared at her.
+</p>
+<p>
+ "You're not the girl," he said. "You won't do."
+</p>
+<p>
+ "You sent for me," retorted the girl. "I'm Miss Michelin&mdash;Gelda
+ Michelin. I posed for you six months ago, but I've been out of
+ town with the show since then."
+</p>
+<p>
+ Von Herman, frowning, opened a table drawer, pulled out a card
+ index, ran his long fingers through it and extracted a card. He
+ glanced at it, and then, the frown deepening, read it aloud.
+</p>
+<p>
+ "'Michelin, Gelda. Telephone Bryant 4759. Brunette. Medium build.
+ Good neck and eyes. Good figure. Good clothes.'"
+</p>
+<p>
+ He glanced up. "Well?"
+</p>
+<p>
+ "That's me," said Miss Michelin calmly. "I've got the same
+ telephone number and eyes and neck and clothes. Of course my hair
+ is different and I am thinner, but that's business. I'd like to
+ know what chance a fat girl would have in the chorus these days."
+</p>
+<p>
+ Von Herman groaned. "I'll pay you for the time you've waited and
+ for your trouble. Can't use you for these pictures." Then as she
+ left he turned a comically despairing face to the two men at the
+ drawing boards. "What are we going to do? We've got to make a
+ start on these pictures and everything has gone wrong. They want
+ something special. Two figures, young man and woman. Said
+ expressly they didn't want a chicken. No romping curls and none of
+ that eyes and lips fool-girl stuff. This chap's ideal for the
+ man." He pointed to Jock.
+</p>
+<p>
+ Jock had been staring, fascinated, at the shaded, zigzag marks
+ which the artist&mdash;dark-skinned, velvet-eyed, foreign-looking
+ youth&mdash;was making on the sheet of paper before him. He had
+ scarcely glanced up during the entire scene. Now he looked briefly
+ and coolly at Jock.
+</p>
+<p>
+ "Where did you get him?" he asked, with the precise enunciation of
+ the foreign-born. "Good figure. And he wears his clothes not like
+ a cab driver, as the others do."
+</p>
+<p>
+ "Thanks," drawled Jock, flushing a little. Then, boyish curiosity
+ getting the better of him, "Say, tell me, what in the world are
+ you doing to that drawing?"
+</p>
+<p>
+ He of the velvety eyes smiled a twisted little smile. His slim
+ brown fingers never stopped in their work of guiding the pen in
+ its zigzag path.
+</p>
+<p>
+ "It is work," he sneered, "to delight the soul of an artist. I am
+ now engaged in the pleasing task of putting the bones in a
+ herringbone suit."
+</p>
+<p>
+ But Jock did not smile. Here was another man, he thought, who had
+ been given a broom and told to sweep down the stairway.
+</p>
+<p>
+ Von Herman was regarding him almost wistfully. "I hate to let you
+ slip," he said. Then, his face brightening, "By Jove! I wonder if
+ Miss Galt would pose for us if we told her what a fix we were in."
+</p>
+<p>
+ He picked up the telephone receiver. "Miss Galt, please," he said.
+ Then, aside, "Of course it's nerve to ask a girl who's earning
+ three thousand a year to leave her desk and come up and pose
+ for&mdash;Hello! Miss Galt?"
+</p>
+<p>
+ Jock, seated on the edge of the models' platform, was beginning to
+ enjoy himself. Even this end of the advertising business had its
+ interesting side, he thought. Ten minutes later he knew it had.
+</p>
+<p>
+ Ten minutes later there appeared Miss Galt. Jock left off
+ swinging his legs from the platform and stood up. Miss Galt was
+ that kind of girl. Smooth black hair parted and coiled low as only
+ an exquisitely shaped head can dare to wear its glory-crown. A
+ face whose expression was sweetly serious in spite of its youth. A
+ girl whose clothes were the sort of clothes that girls ought to
+ wear in offices, and don't.
+</p>
+<p>
+ "This is mighty good of you, Miss Galt," began Von Herman. "It's
+ the Kool Komfort Klothes Company's summer campaign stuff. We'll
+ only need you for an hour or so&mdash;to get the expression and general
+ outline. Poster stuff, really. Then this young man will pose for
+ the summer union suit pictures."
+</p>
+<p>
+ "Don't apologize," said Miss Galt. "We had a hard enough time to
+ get that Kool Komfort account. We don't want to start wrong with
+ the pictures. Besides, I think posing's real fun."
+</p>
+<p>
+ Jock thought so too, quite suddenly. Just as suddenly Von Herman
+ remembered the conventions and introduced them.
+</p>
+<p>
+ "McChesney?" repeated Miss Galt, crisply. "I know a Mrs.
+ McChesney, of the T.A. Buck&mdash;"
+</p>
+<p>
+ "My mother," proudly.
+</p>
+<p>
+ "Your mother! Then why&mdash;" She stopped.
+</p>
+<p>
+ "Because," said Jock, "I'm the rawest rooky in the Berg, Shriner
+ Company. And when I begin to realize what I don't know about
+ advertising I'll probably want to plunge off the Palisades."
+</p>
+<p>
+ Miss Galt smiled up at him, her clear, frank eyes meeting his.
+</p>
+<p>
+ "You'll win," she said.
+</p>
+<p>
+ "Even if I lose&mdash;I win now," said Jock, suddenly audacious.
+</p>
+<p>
+ "Hi! Hold that pose!" called Von Herman, happily.
+</p>
+<a name="image-0004"><!--IMG--></a>
+<center>
+<img src="images/pp04.jpg" width="339" height="270"
+alt="''Hi! hold that pose!' called Von Herman'">
+</center>
+<!--IMAGE END-->
+<a name="2H_4_0002"><!-- H2 anchor --></a>
+
+<div style="height: 4em;"><br><br><br><br></div>
+
+<h2>
+ II
+</h2>
+<h3>
+ PERSONALITY PLUS
+</h3>
+<br>
+<p>
+ There are seven stages in the evolution of that individual whose
+ appearance is the signal for a listless "Who-do-you-want-to-see?"
+ from the white-bloused, drab-haired, anæmic little girl who sits
+ in the outer office forever reading last month's magazines. The
+ badge of fear brands the novice. Standing hat in hand, nervous,
+ apprehensive, gulpy, with the elevator door clanging behind him,
+ and the sacred inner door closed before him, he offers up a silent
+ and paradoxical "Thank heaven!" at the office girl's languid "Not
+ in," and dives into the friendly shelter of the next elevator
+ going down. When, at that same message, he can smile, as with a
+ certain grim agreeableness he says, "I'll wait," then has he
+ reached the seventh stage, and taken the orders of the regularly
+ ordained.
+</p>
+<p>
+ Jock McChesney had learned to judge an unknown prospective by
+ glancing at his hall rug and stenographer, which marks the fifth
+ stage. He had learned to regard office boys with something less
+ than white-hot hate. He had learned to let the other fellow do the
+ talking. He had learned to condense a written report into
+ twenty-five words. And he had learned that there was as much
+ difference between the profession of advertising as he had thought
+ of it and advertising as it really was, as there is between a
+ steam calliope and a cathedral pipe organ.
+</p>
+<p>
+ In the big office of the Berg, Shriner Advertising Company they
+ had begun to chuckle a bit over the McChesney solicitor's reports.
+ Those same reports indicated that young McChesney was beginning to
+ find the key to that maddening jumble of complexities known as
+ human nature. Big Sam Hupp, who was the pet caged copy-writing
+ genius of the place, used even to bring an occasional example of
+ Jock's business badinage into the Old Man's office, and the two
+ would grin in secret. As when they ran thus:
+</p>
+<p class="block">
+ <i>Pepsinale Manufacturing Company</i>: <br><br>
+
+ Mr. Bowser is the kind of gentleman who curses his
+ subordinates in front of the whole office force. Very touchy.
+ Crumpled his advertising manager. Our chance to get at him is
+ when he is in one of his rare good humors.
+</p>
+<p>
+ Or:
+</p>
+<p class="block">
+ <i>E.V. Kreiss Company</i>:<br><br>
+
+ Kreiss very difficult to reach. Permanent address seems to be
+ Italy, Egypt, and other foreign ports. Occasionally his
+ instructions come from Palm Beach.
+</p>
+<p>
+ At which there rose up before the reader a vision of Kreiss
+ himself&mdash;baggy-eyed, cultivated English accent, interested in
+ polo, fast growing contemptuous of things American.
+</p>
+<p>
+ Or still another:
+</p>
+<p class="block">
+ <i>Hodge Manufacturing Company:</i><br><br>
+
+ Mr. Hodge is a very conservative gentleman. Sits still and
+ lets others do the talking. Has gained quite a reputation for
+ business acumen with this one attribute. Spent $500 last year.
+ Holding his breath preparatory to taking another plunge.
+</p>
+<p>
+ It was about the time that Jock McChesney had got over the novelty
+ of paying for his own clothes, and had begun to talk business in a
+ slightly patronizing way to his clever and secretly amused mother,
+ Mrs. Emma McChesney, secretary of the T.A. Buck Featherloom
+ Petticoat Company, that Sam Hupp noticed a rather cocky
+ over-assurance in Jock's attitude toward the world in general.
+ Whereupon he sent for him.
+</p>
+<p>
+ On Sam Hupp's broad flat desk stood an array of diminutive jars,
+ and bottles, and tiny pots that would have shamed the toilette
+ table of a musical comedy star's dressing-room. There were
+ rose-tinted salves in white bottles. There were white creams in
+ rose-tinted jars. There were tins of ointment and boxes of
+ fragrant soap.
+</p>
+<p>
+ Jock McChesney, entering briskly, eyed the array in some surprise.
+ Then he grinned, and glanced wickedly at Sam Hupp's prematurely
+ bald head.
+</p>
+<p>
+ "No use, Mr. Hupp. They say if it's once gone it's gone. Get a
+ toupee."
+</p>
+<p>
+ "Shut up!" growled Sam Hupp, good-humoredly. "Stay in this game
+ long enough and you'll be a hairless wonder yourself. Ten years
+ ago the girls used to have to tie their hands or wear mittens to
+ keep from running their white fingers through my waving silken
+ locks. Sit down a minute."
+</p>
+<p>
+ Jock reached forward and took up a jar of cream. He frowned in
+ thought. Then: "Thought I recognized this stuff. Mother uses it.
+ I've seen it on the bathroom shelf."
+</p>
+<p>
+ "You bet she uses it," retorted Sam Hupp. "What's more, millions
+ of other women will be using it in the next few years. This
+ woman," he pointed to the name on the label, "has hit upon the
+ real thing in toilette flub-dub. She's made a little fortune
+ already, and if she don't look out she'll be rich. They've got
+ quite a plant. When she started she used to put the stuff together
+ herself over the kitchen stove. They say it's made of cottage
+ cheese, stirred smooth and tinted pink. Well, anyway they're
+ nationally known now&mdash;or will be when they start to advertise
+ right."
+</p>
+<p>
+ "I've seen some of their stuff advertised&mdash;somewhere," interrupted
+ Jock, "but I don't remember&mdash;"
+</p>
+<p>
+ "There you are. You see the head of this concern is a little bit
+ frightened at the way she seems slated to become a lady cold cream
+ magnate. They say she's scared pink for fear somebody will steal
+ her recipes. She has a kid nephew who acts as general manager, and
+ they're both on the job all the time. They say the lady herself
+ looks like the spinster in a b'gosh drama. You can get a boy to
+ look up your train schedule."
+</p>
+<p>
+ Train! Schedule! Across Jock McChesney's mind there flashed a
+ vision of himself, alert, confident, brisk, taking the luxurious
+ nine o'clock for Philadelphia. Or, maybe, the Limited to Chicago.
+ Dashing down to the station in a taxi, of course. Strolling down
+ the car aisle to take his place among those other thoroughbreds of
+ commerce&mdash;men whose chamois gloves and walking sticks, and talk of
+ golf and baseball and motoring spelled elegant leisure, even as
+ their keen eyes and shrewd faces and low-voiced exchange of such
+ terms as "stocks," and "sales" and "propositions" proclaimed them
+ intent on bagging the day's business. Sam Hupp's next words
+ brought him back to reality with a jerk.
+</p>
+<p>
+ "I think you have to change at Buffalo. It gets you to Tonawanda
+ in the morning. Rotten train."
+</p>
+<p>
+ "Tonawanda!" repeated Jock.
+</p>
+<p>
+ "Now listen, kid." Sam Hupp leaned forward, and his eyes behind
+ their great round black-rimmed glasses were intent on Jock. "I'm
+ not going to try to steer you. You think that advertising is a
+ game. It isn't. There are those who think it's a science. But it
+ isn't that either. It's white magic, that's what it is. And you
+ can't learn it from books, any more than you can master trout
+ fishing from reading 'The Complete Angler.'" He swung about and
+ swept the beauty lotions before him in a little heap at the end of
+ his desk. "Here, take this stuff. And get chummy with it. Eat it,
+ if necessary; learn it somehow."
+</p>
+<p>
+ Jock stood up, a little dazed. "But, what!&mdash;How?&mdash;I mean&mdash;"
+</p>
+<p>
+ Sam Hupp glanced up at him. "Sending you down there isn't my idea.
+ It's the Old Man's. He's got an idea that you&mdash;" He paused and put
+ a detaining hand on Jock McChesney's arm. "Look here. You think I
+ know a little something about advertising, don't you?"
+</p>
+<p>
+ "You!" laughed Jock. "You're the guy who put the whitening in the
+ Great White Way. Everybody knows you were the&mdash;"
+</p>
+<p>
+ "M-m-m, thanks," interrupted Sam Hupp, a little dryly. "Let me
+ tell you something, young 'un. I've got what you might call a
+ thirty-horse-power mind. I keep it running on high all the time,
+ with the muffler cut out, and you can hear me coming for miles.
+ But the Old Man,"&mdash;he leaned forward impressively,&mdash;"the Old Man,
+ boy, has the eighty-power kind, built like a watch&mdash;no smoke, no
+ dripping, and you can't even hear the engine purr. But when he
+ throws her open! Well, he can pass everything on the road. Don't
+ forget that." He turned to his desk again and reached for a stack
+ of papers and cuts. "Good luck to you. If you want any further
+ details you can get 'em from Hayes." He plunged into his work.
+</p>
+<p>
+ There arose in Jock McChesney's mind that instinct of the man in
+ his hour of triumph&mdash;the desire to tell a woman of his greatness.
+ He paused a second outside Sam Hupp's office, turned, and walked
+ quickly down the length of the great central room. He stopped
+ before a little glass door at the end, tapped lightly, and
+ entered.
+</p>
+<p>
+ Grace Galt, copy-writer, looked up, frowning a little. Then she
+ smiled. Miss Galt had a complete layout on the desk before
+ her&mdash;scrap books, cuts, copy, magazines. There was a little smudge
+ on the end of her nose. Grace Galt was writing about magnetos.
+ She was writing about magnetos in a way to make you want to drop
+ your customer, or your ironing, or your game, and go downtown and
+ buy that particular kind of magneto at once. Which is the
+ secretest part of the wizardry of advertising copy. To look at
+ Grace Galt you would have thought that she should have been
+ writing about the rose-tinted jars in Jock McChesney's hands
+ instead of about such things as ignition, and insulation, and ball
+ bearings, and induction windings. But it was Grace Galt's gift
+ that she could take just such hard, dry, technical facts and weave
+ them into a story that you followed to the end. She could make you
+ see the romance in condensers and transformers. She had the power
+ that caused the reader to lose himself in the charm of magnetic
+ poles, and ball bearings, and high-tension sparks.
+</p>
+<p>
+ "Just dropped in to say good-by," said Jock, very casually. "Going
+ to run up-state to see the Athena Company&mdash;toilette specialties,
+ you know. It ought to be a big account."
+</p>
+<p>
+ "Athena?" Grace Galt regarded him absently, her mind still on her
+ work. Then her eyes cleared. "You mean at Tonawanda? And they're
+ sending you! Well!" She put out a congratulatory hand. Jock
+ gripped it gratefully.
+</p>
+<p>
+ "Not so bad, eh?" he boasted.
+</p>
+<p>
+ "Bad!" echoed Grace Galt. Her face became serious. "Do you realize
+ that there are men in this office who have been here for five
+ years, six years, or even more, and who have never been given a
+ chance to do anything but stenography, or perhaps some private
+ secretarying?"
+</p>
+<p>
+ "I know it," agreed Jock. But there was no humbleness in his tone.
+ He radiated self-satisfaction. He seemed to grow and expand before
+ her eyes. A little shadow of doubt crept across Grace Galt's
+ expression of friendly interest.
+</p>
+<p>
+ "Are you scared," she asked; "just the least bit?"
+</p>
+<p>
+ Jock flushed a little. "Well," he confessed ruefully, "I don't
+ mind telling you I am&mdash;a little."
+</p>
+<p>
+ "Good!"
+</p>
+<p>
+ "Good?"
+</p>
+<p>
+ "Yes. The head of that concern is a woman. That's one reason why
+ they didn't send me, I suppose. I&mdash;I'd like to say something, if
+ you don't mind."
+</p>
+<p>
+ "Anything you like," said Jock graciously.
+</p>
+<p>
+ "Well, then, don't be afraid of being embarrassed and fussed. If
+ you blush and stammer a little, she'll like it. Play up the coy
+ stuff."
+</p>
+<p>
+ "The coy stuff!" echoed Jock. "I hadn't thought much about my
+ attitude toward the&mdash;er&mdash;the lady,"&mdash;a little stiffly.
+</p>
+<p>
+ "Well, you'd better," answered Miss Galt crisply. She put out her
+ hand in much the same manner as Sam Hupp had used. "Good luck to
+ you. I'll have to ask you to go now. I'm trying to make this
+ magneto sound like something without which no home is complete,
+ and to make people see that there's as much difference between it
+ and every other magneto as there is between the steam shovels that
+ dug out the Panama Canal and the junk that the French left
+ there&mdash;" She stopped. Her eyes took on a far-away look. Her lips
+ were parted slightly. "Why, that's not a bad idea&mdash;that last. I'll
+ use that. I'll&mdash;"
+</p>
+<a name="image-0005"><!--IMG--></a>
+<center>
+<img src="images/pp05.jpg" width="270" height="363"
+alt="'With a jolt Jock realized she had forgotten all
+about him'">
+</center>
+<!--IMAGE END-->
+<p>
+ She began to scribble rapidly on the sheet of paper before her.
+ With a jolt Jock McChesney realized that she had forgotten all
+ about him. He walked quietly to the door, opened it, shut it very
+ quietly, then made for the nearest telephone. He knew one woman he
+ could count on to be proud of him. He gave his number, waited a
+ little eager moment, then:
+</p>
+<p>
+ "Featherloom Petticoat Company? Mrs. McChesney." And waited again.
+ Then he smiled.
+</p>
+<p>
+ "You needn't sound so official," he laughed; "it's only your son.
+ Listen. I"&mdash;he took on an elaborate carelessness of tone&mdash;"I've
+ got to take a little jump out of town. On business. Oh, a day or
+ so. Rather important though. I'll have time to run up to the flat
+ and throw a few things into a bag. I'll tell you, I really ought
+ to keep a bag packed down here. In case of emergency, you know.
+ What? It's the Athena Toilette Preparations Company. Well, I
+ should say it is! I'll wire you. You bet. Thanks. My what? Oh,
+ toothbrush. No. Good-by."
+</p>
+<p>
+ So it was that at three-ten Jock McChesney took himself, his
+ hopes, his dread, and his smart walrus bag aboard a train that
+ halted and snuffed and backed, and bumped and halted with
+ maddening frequency. But it landed him at last in a little town
+ bearing the characteristics of all American little towns. It was
+ surprisingly full of six-cylinder cars, and five and ten-cent
+ stores, and banks with Doric columns, and paved streets.
+</p>
+<p>
+ After he had registered at the hotel, and as he was cleaning up a
+ bit, he passed an amused eye over the bare, ugly, fusty little
+ hotel bedroom. But somehow, as he stood in the middle of the room,
+ a graceful, pleasing figure of youth and confidence, the smile
+ faded. Towel in hand he surveyed the barrenness of it. He stared
+ at the impossible wall paper, at the battered furniture, the worn
+ carpet. He sniffed the stuffy smell of&mdash;what was that smell,
+ anyhow?&mdash;straw, and matting, and dust, and the ghost-odor of
+ hundreds who had occupied the room before him. It came over him
+ with something of a shock that this same sort of room had been his
+ mother's only home in the ten years she had spent on the road as a
+ traveling saleswoman for the T.A. Buck Featherloom Petticoat
+ Company. This was what she had left in the morning. To this she
+ had come back at night. As he stared ahead of him there rose
+ before him a mental picture of her&mdash;the brightness of her, the
+ sunniness, the indomitable energy, and pluck, and courage. With a
+ sudden burst of new determination he wadded the towel into a moist
+ ball, flung it at the washstand, seized hat, coat, and gloves, and
+ was off down the hall. So it was with something of his mother's
+ splendid courage in his heart, but with nothing of her canny
+ knowledge in his head, Jock McChesney fared forth to do battle
+ with the merciless god Business.
+</p>
+<p>
+ It was ten-thirty of a brilliant morning just two days later that
+ a buoyant young figure swung into an elevator in the great office
+ building that housed the Berg, Shriner Advertising Company. Just
+ one more grain of buoyant swing and the young man's walk might
+ have been termed a swagger. As it was, his walrus bag just saved
+ him.
+</p>
+<p>
+ Stepping out of the lift he walked, as from habit, to the little
+ unlettered door which admitted employes to the big, bright, inner
+ office. But he did not use it. Instead he turned suddenly and
+ walked down the hall to the double door which led into the
+ reception room. He threw out his legs stiffly and came down rather
+ flat-footed, the way George Cohan does when he's pleased with
+ himself in the second act.
+</p>
+<p>
+ "Hel-lo, Mack!" he called out jovially.
+</p>
+<p>
+ Mack, the usher, so called from his Machiavellian qualities,
+ turned to survey the radiant young figure before him.
+</p>
+<p>
+ "Good morning, Mr. McChesney," he made answer smoothly. Mack
+ never forgot himself. His keen eye saw the little halo of
+ self-satisfaction that hovered above Jock McChesney's head. "A
+ successful trip, I see."
+</p>
+<p>
+ Jock McChesney laughed a little, pleased, conscious laugh. "Well,
+ raw-thah!" he drawled, and opened the door leading into the main
+ office. He had been loath to lose one crumb of the savor of it.
+</p>
+<a name="image-0006"><!--IMG--></a>
+<center>
+<img src="images/pp06.jpg" width="270" height="381"
+alt="''Well, raw-thah!' he drawled'">
+</center>
+<!--IMAGE END-->
+<p>
+ Still smiling, he walked to his own desk, with a nod here and
+ there, dropped his bag, took off coat and hat, selected a
+ cigarette, tapped it smartly, lighted it, and was off down the big
+ room to the little cubby-hole at the other end. But Sam Hupp's
+ plump, keen, good-humored face did not greet him as he entered.
+ The little room was deserted. Frowning, Jock sank into the empty
+ desk chair. He cradled his head in his hands, tilted the chair,
+ pursed his mouth over the slender white cylinder and squinted his
+ eyes up toward the lazy blue spirals of smoke&mdash;the very picture
+ of content and satisfaction.
+</p>
+<p>
+ Hupp was in attending some conference in the Old Man's office, of
+ course. He wished they'd hurry. The business of the week was being
+ boiled-down there. Those conferences were great cauldrons into
+ which the day's business, or the week's, was dumped, to be boiled,
+ simmered, stirred, skimmed, cooled. Jock had never been privileged
+ to attend one of these meetings. Perhaps by this time next week he
+ might have a spoon in the stirring too&mdash;
+</p>
+<p>
+ There came the murmur of voices as a door was opened. The voices
+ came nearer. Then quick footsteps. Jock recognized them. He rose,
+ smiling. Sam Hupp, vibrating electric energy, breezed in.
+</p>
+<p>
+ "Oh&mdash;hello!" he said, surprised. Jock's smile widened to a grin.
+ "You back?"
+</p>
+<p>
+ "Hello, Hupp," he said, coolly. It was the first time that he had
+ omitted the prefix. "You just bet I'm back."
+</p>
+<p>
+ There flashed across Sam Hupp's face a curious little look. The
+ next instant it was gone.
+</p>
+<p>
+ "Well," said Jock, and took a long breath.
+</p>
+<p>
+ "Mr. Berg wants to see you."
+</p>
+<p>
+ Hupp plunged into his work.
+</p>
+<p>
+ "Me? The Old Man wants to see me?"
+</p>
+<p>
+ "Yes," snapped Hupp shortly. Then, in a new tone, "Look here, son.
+ If he says&mdash;" He stopped, and turned back to his work again.
+</p>
+<p>
+ "If he says what?"
+</p>
+<p>
+ "Nothing. Better run along."
+</p>
+<p>
+ "What's the hurry? I want to tell you about&mdash;"
+</p>
+<p>
+ "Better tell him."
+</p>
+<p>
+ "Oh, all right," said Jock stiffly. If that was the way they
+ treated a fellow who had turned his first real trick, why, very
+ well. He flung out of the little room and made straight for the
+ Old Man's office.
+</p>
+<p>
+ Seated at his great flat table desk, Bartholomew Berg did not look
+ up as Jock entered. This was characteristic of the Old Man.
+ Everything about the chief was deliberate, sure, unhurried. He
+ finished the work in hand as though no other person stood there
+ waiting his pleasure. When at last he raised his massive head he
+ turned his penetrating pale blue eyes full on Jock. Jock was
+ conscious of a little tremor running through him. People were apt
+ to experience that feeling when that steady, unblinking gaze was
+ turned upon them. And yet it was just the clear, unwavering look
+ with which Bartholomew Berg, farmer boy, had been wont to gaze out
+ across the fresh-plowed fields to the horizon beyond which lay the
+ city he dreamed about.
+</p>
+<p>
+ "Tell me your side of it," said Bartholomew Berg tersely.
+</p>
+<p>
+ "All of it?" Jock's confidence was returning.
+</p>
+<p>
+ "Till I stop you."
+</p>
+<p>
+ "Well," began Jock. And standing there at the side of the Old
+ Man's desk, his legs wide apart, his face aglow, his hands on his
+ hips, he plunged into his tale.
+</p>
+<p>
+ "It started off with a bang from the minute I walked into the
+ office of the plant and met Snyder, the advertising manager. We
+ shook hands and sparked&mdash;just like that." He snapped thumb and
+ finger. "What do you think! We belong to the same frat! He's '93.
+ Inside of ten minutes he and I were Si-washing around like mad. He
+ introduced me to his aunt. I told her who I was, and all that. But
+ I didn't start off by talking business. We got along from the
+ jump. They both insisted on showing me through the place.
+ I&mdash;well,"&mdash;he laughed a little ruefully,&mdash;"there's something
+ about being shown through a factory that sort of paralyzes my
+ brain. I always feel that I ought to be asking keen, alert,
+ intelligent questions like the ones Kipling always asks, or the
+ Japs when they're taken through the Stock Yards. But I never can
+ think of any. Well, we didn't talk business much. But I could see
+ that they were interested. They seemed to,"&mdash;he faltered and
+ blushed a little,&mdash;"to like me, you know. I played golf with
+ Snyder that afternoon and he beat me. Won two balls. The next
+ morning I found there's been a couple of other advertising men
+ there. And while I was talking to Snyder&mdash;he was telling me about
+ the time he climbed up and muffled the chapel bell&mdash;that fellow
+ Flynn, of the Dowd Agency, came in. Snyder excused himself, and
+ talked to him for&mdash;oh, half an hour, perhaps. But that was all. He
+ was back again in no time. After that it looked like plain
+ sailing. We got along wonderfully. When I left I said, 'I expect
+ to know you both better&mdash;'"
+</p>
+<p>
+ "I guess," interrupted the Old Man slowly, "that you'll know them
+ better all right." He reached out with one broad freckled hand
+ and turned back the page of a desk memorandum. "The Athena account
+ was given to the Dowd Advertising Agency yesterday."
+</p>
+<p>
+ It took Jock McChesney one minute&mdash;one long, sickening minute&mdash;to
+ grasp the full meaning of it all. He stared at the massive figure
+ before him, his mouth ludicrously open, his eyes round, his breath
+ for the moment suspended. Then, in a queer husky voice:
+</p>
+<p>
+ "D'you mean&mdash;the Dowd&mdash;but&mdash;they couldn't&mdash;"
+</p>
+<p>
+ "I mean," said Bartholomew Berg, "that you've scored what the
+ dramatic critics call a personal hit; but that doesn't get the box
+ office anything."
+</p>
+<p>
+ "But, Mr. Berg, they said&mdash;"
+</p>
+<p>
+ "Sit down a minute, boy." He waved one great heavy hand toward a
+ near-by chair. His eyes were not fixed on Jock. They gazed out of
+ the window toward the great white tower toward which hundreds of
+ thousands of eyes were turned daily&mdash;the tower, four-faced but
+ faithful.
+</p>
+<p>
+ "McChesney, do you know why you fell down on that Athena account?"
+</p>
+<p>
+ "Because I'm an idiot," blurted Jock. "Because I'm a
+ double-barreled, corn-fed, hand-picked chump and&mdash;"
+</p>
+<p>
+ "That's one reason," drawled the Old Man grimly. "But it's not the
+ chief one. The real reason why you didn't land that account was
+ because you're too darned charming."
+</p>
+<p>
+ "Charming!" Jock stared.
+</p>
+<p>
+ "Just that. Personality's one of the biggest factors in business
+ to-day. But there are some men who are so likable that it actually
+ counts against them. The client he's trying to convince is so
+ taken with him that he actually forgets the business he
+ represents. We say of a man like that that he is personality plus.
+ Personality is like electricity, McChesney. It's got to be tamed
+ to be useful."
+</p>
+<p>
+ "But I thought," said Jock, miserably, "that the idea was not to
+ talk business all the time."
+</p>
+<p>
+ "You've got it," agreed Berg. "But you must think it all the time.
+ Every minute. It's got to be working away in the back of your
+ head. You know it isn't always the biggest noise that gets the
+ biggest result. The great American hen yields a bigger income than
+ the Steel Trust. Look at Miss Galt. When we have a job that needs
+ a woman's eye do we send her? No. Why? Because she's too blame
+ charming. Too much personality. A man just naturally refuses to
+ talk business to a pretty woman unless she's so smart that&mdash;"
+</p>
+<p>
+ "My mother," interrupted Jock, suddenly, and then stopped,
+ surprised at himself.
+</p>
+<p>
+ "Your mother," said Bartholomew Berg slowly, "is one woman in a
+ million. Don't ever forget that. They don't turn out models like
+ Emma McChesney more than once every blue moon."
+</p>
+<p>
+ Jock got to his feet slowly. He felt heavy, old. "I suppose," he
+ began, "that this ends my&mdash;my advertising career."
+</p>
+<p>
+ "Ends it!" The Old Man stood up and put a heavy hand on the boy's
+ shoulder. "It only begins it. Unless you want to lie down and
+ quit. Do you?"
+</p>
+<p>
+ "Quit!" cried Jock McChesney. "Quit! Not on your white space!"
+</p>
+<p>
+ "Good!" said Bartholomew Berg, and took Jock McChesney's hand in
+ his own great friendly grasp.
+</p>
+<p>
+ An instinct as strong as that which had made him blatant in his
+ hour of triumph now caused him to avoid, in his hour of defeat,
+ the women-folk before whom he would fain be a hero. He avoided
+ Grace Galt all that long, dreary afternoon. He thought wildly of
+ staying down-town for the evening, of putting off the meeting with
+ his mother, of avoiding the dreaded explanations, excuses,
+ confessions.
+</p>
+<p>
+ But when he let himself into the flat at five-thirty the place was
+ very quiet, except for Annie, humming in a sort of nasal singsong
+ of content in the kitchen.
+</p>
+<p>
+ He flicked on the light in the living-room. A new magazine had
+ come. It lay on the table, its bright cover staring up invitingly.
+ He ran through its pages. By force of habit he turned to the back
+ pages. Ads started back at him&mdash;clothing ads, paint ads, motor
+ ads, ads of portable houses, and vacuum cleaners&mdash;and toilette
+ preparations. He shut the magazine with a vicious slap.
+</p>
+<p>
+ He flicked off the light again, for no reason except that he
+ seemed to like the dusk. In his own bedroom it was very quiet.
+</p>
+<p>
+ He turned on the light there, too, then turned it off. He sat down
+ at the edge of his bed. How was it in the stories? Oh, yes! The
+ cub always started out on an impossibly difficult business stunt
+ and came back triumphant, to be made a member of the firm at once.
+</p>
+<p>
+ A vision of his own roseate hopes and dreams rose up before him.
+ It grew very dark in the little room, then altogether dark. Then
+ an impudent square of yellow from a light turned on in the
+ apartment next door flung itself on the bedroom floor. Jock stared
+ at it moodily.
+</p>
+<p>
+ A key turned in the lock. A door opened and shut. A quick step.
+ Then: "Jock!" A light flashed in the living-room.
+</p>
+<p>
+ Jock sat up suddenly. He opened his mouth to answer. There issued
+ from his throat a strange and absurd little croak.
+</p>
+<p>
+ "Jock! Home?"
+</p>
+<p>
+ "Yes," answered Jock, and straightened up. But before he could
+ flick on his own light his mother stood in the doorway, a tall,
+ straight, buoyant figure.
+</p>
+<p>
+ "I got your wire and&mdash;Why, dear! In the dark! What&mdash;"
+</p>
+<p>
+ "Must have fallen asleep, I guess," muttered Jock. Somehow he
+ dreaded to turn on the lights.
+</p>
+<p>
+ And then, very quietly, Emma McChesney came in. She found him,
+ there in the dark, as surely as a mother bear finds her cubs in a
+ cave. She sat down beside him at the edge of the bed and put her
+ hand on his shoulder, and brought his head down gently to her
+ breast. And at that the room, which had been a man's room with its
+ pipe, its tobacco jar, its tie rack filled with cravats of
+ fascinating shapes and hues, became all at once a boy's room
+ again, and the man sitting there with straight, strong shoulders
+ and his little air of worldliness became in some miraculous way a
+ little boy again.
+</p>
+<a name="image-0007"><!--IMG--></a>
+<center>
+<img src="images/pp07.jpg" width="270" height="386"
+alt="'... became in some miraculous way a little boy
+again'">
+</center>
+<!--IMAGE END-->
+<a name="2H_4_0003"><!-- H2 anchor --></a>
+
+<div style="height: 4em;"><br><br><br><br></div>
+
+<h2>
+ III
+</h2>
+<h3>
+ DICTATED BUT NOT READ
+</h3>
+<br>
+<p>
+ About the time that Jock McChesney began to carry a yellow
+ walking-stick down to work each morning his mother noticed a
+ growing tendency on his part to patronize her. Now Mrs. Emma
+ McChesney, successful, capable business woman that she was, could
+ afford to regard her young son's attitude with a quiet and deep
+ amusement. In twelve years Emma McChesney had risen from the
+ humble position of stenographer in the office of the T.A. Buck
+ Featherloom Petticoat Company to the secretaryship of the firm. So
+ when her young son, backed by the profound business knowledge
+ gained in his one year with the Berg, Shriner Advertising Company,
+ hinted gently that her methods and training were archaic,
+ ineffectual, and lacking in those twin condiments known to the
+ twentieth century as pep and ginger, she would listen, eyebrows
+ raised, lower lip caught between her teeth&mdash;a trick which gives
+ a distorted expression to the features, calculated to hide any
+ lurking tendency to grin. Besides, though Emma McChesney was forty
+ she looked thirty-two (as business women do), and knew it. Her
+ hard-working life had brought her in contact with people, and
+ things, and events, and had kept her young.
+</p>
+<a name="image-0008"><!--IMG--></a>
+<center>
+<img src="images/pp08.jpg" width="270" height="432"
+alt="'Jock Mcchesney began to carry a yellow
+walking-stick down to work'">
+</center>
+<!--IMAGE END-->
+<p>
+ "Thank fortune!" Mrs. McChesney often said, "that
+ I wasn't cursed with a life of ease. These
+ massage-at-ten-fitting-at-eleven-bridge-at-one women
+ always look such hags at thirty-five."
+</p>
+<p>
+ But repetition will ruin the rarest of jokes. As the weeks went on
+ and Jock's attitude persisted, the twinkle in Emma McChesney's eye
+ died. The glow of growing resentment began to burn in its place.
+ Now and then there crept into her eyes a little look of doubt and
+ bewilderment. You sometimes see that same little shocked, dazed
+ expression in the eyes of a woman whose husband has just said,
+ "Isn't that hat too young for you?"
+</p>
+<p>
+ Then, one evening, Emma McChesney's resentment flared into open
+ revolt. She had announced that she intended to rise half an hour
+ earlier each morning in order that she might walk a brisk mile or
+ so on her way down-town, before taking the subway.
+</p>
+<p>
+ "But won't it tire you too much, Mother?" Jock had asked with
+ maddeningly tender solicitude.
+</p>
+<p>
+ His mother's color heightened. Her blue eyes glowed dark.
+</p>
+<p>
+ "Look here, Jock! Will you kindly stop this lean-on-me-grandma
+ stuff! To hear you talk one would think I was ready for a wheel
+ chair and gray woolen bedroom slippers."
+</p>
+<p>
+ "Why, I didn't mean&mdash;I only thought that perhaps overexertion in a
+ woman of your&mdash;That is, you need your energy for&mdash;"
+</p>
+<p>
+ "Don't wallow around in it," snapped Emma McChesney. "You'll only
+ sink in deeper in your efforts to crawl out. I merely want to warn
+ you that if you persist in this pose of tender solicitude for your
+ doddering old mother, I'll&mdash;I'll present you with a stepfather a
+ year younger than you. Don't laugh. Perhaps you think I couldn't
+ do it."
+</p>
+<p>
+ "Good Lord, Mother! Of course you don't mean it, but&mdash;"
+</p>
+<p>
+ "Mean it! Cleverer women than I have been driven by their
+ children to marrying bell-boys in self-defense. I warn you!"
+</p>
+<a name="image-0009"><!--IMG--></a>
+<center>
+<img src="images/pp09.jpg" width="270" height="295"
+alt="''Good Lord, Mother! of course you don't mean it,
+but--''">
+</center>
+<!--IMAGE END-->
+<p>
+ That stopped it&mdash;for a while. Jock ceased to bestow upon his
+ mother judicious advice from the vast storehouse of his own
+ experience. He refrained from breaking out with elaborate
+ advertising schemes whereby the T.A. Buck Featherloom Petticoat
+ Company might grind every other skirt concern to dust. He gave
+ only a startled look when his mother mischievously suggested
+ raspberry as the color for her new autumn suit. Then, quite
+ suddenly, Circumstance caught Emma McChesney in the meshes and,
+ before she had fought her way free, wrought trouble and change
+ upon her.
+</p>
+<p>
+ Jock McChesney was seated in the window of his mother's office at
+ noon of a brilliant autumn day. A little impatient frown was
+ forming between his eyes. He wanted his luncheon. He had called
+ around expressly to take his mother out to luncheon&mdash;always a
+ festive occasion when taken together. But Mrs. McChesney, seated
+ at her desk, was bent absorbedly over a sheet of paper whereon she
+ was adding up two columns of figures at a time&mdash;a trick on which
+ she rather prided herself. She was counting aloud, her mind
+ leaping agilely, thus:
+</p>
+<p>
+ "Eleven, twenty-nine, forty-three, sixty, sixty-nine&mdash;" Her pencil
+ came down on the desk with a thwack. "SIXTY-NINE!" she repeated in
+ capital letters. She turned around to face Jock. "Sixty-nine!" Her
+ voice bristled with indignation. "Now what do you think of that!"
+</p>
+<p>
+ "I think you'd better make it an even seventy, whatever it is
+ you're counting up, and come on out to luncheon. I've an
+ appointment at two-fifteen, you know."
+</p>
+<p>
+ "Luncheon!"&mdash;she waved the paper in the air&mdash;"with this outrage on
+ my mind! Nectar would curdle in my system."
+</p>
+<p>
+ Jock rose and strolled lazily over to the desk. "What is it?" He
+ glanced idly at the sheet of paper. "Sixty-nine what?"
+</p>
+<p>
+ Mrs. McChesney pressed a buzzer at the side of her desk.
+ "Sixty-nine dollars, that's what! Representing two days' expenses
+ in the six weeks' missionary trip that Fat Ed Meyers just made for
+ us. And in Iowa, too."
+</p>
+<p>
+ "When you gave that fellow the job," began Jock hotly, "I told
+ you, and Buck told you, that&mdash;"
+</p>
+<p>
+ Mrs. McChesney interrupted wearily. "Yes, I know. You'll never
+ have a grander chance to say 'I told you so.' I hired him
+ because he was out of a job and we needed a man who knew the
+ Middle-Western trade, and then because&mdash;well, poor fellow, he
+ begged so and promised to keep straight. As though I oughtn't to
+ know that a pinochle-and-poker traveling man can never be anything
+ but a pinochle-and-poker traveling man&mdash;"
+</p>
+<p>
+ The office door opened as there appeared in answer to the buzzer a
+ very alert, very smiling, and very tidy office girl. Emma
+ McChesney had tried office boys, and found them wanting.
+</p>
+<p>
+ "Tell Mr. Meyers I want to see him."
+</p>
+<p>
+ "Just going out to lunch,"&mdash;she turned like a race horse trembling
+ to be off,&mdash;"putting on his overcoat in the front office. Shall
+ I&mdash;"
+</p>
+<p>
+ "Catch him."
+</p>
+<p>
+ "Listen here," began Jock uncomfortably; "if you're going to call
+ him perhaps I'd better vanish."
+</p>
+<p>
+ "To save Ed Meyers's tender feelings! You don't know him. Fat Ed
+ Meyers could be courtmartialed, tried, convicted, and publicly
+ disgraced, with his epaulets torn off, and his sword broken, and
+ likely as not he'd stoop down, pick up a splinter of steel to use
+ as a toothpick, and Castlewalk down the aisle to the tune with
+ which they were drumming him out of the regiment. Stay right
+ here. Meyers's explanation ought to be at least amusing, if not
+ educating."
+</p>
+<p>
+ In the corridor outside could be heard some one blithely humming
+ in the throaty tenor of the fat man. The humming ceased with a
+ last high note as the door opened and there entered Fat Ed Meyers,
+ rosy, cherubic, smiling, his huge frame looming mountainous in the
+ rippling folds of a loose-hung London plaid topcoat.
+</p>
+<p>
+ "Greetings!" boomed this cheery vision, raising one hand, palm
+ outward, in mystic salute. He beamed upon the frowning Jock.
+ "How's the infant prodigy!" The fact that Jock's frown deepened to
+ a scowl ruffled him not at all. "And what," went on he, crossing
+ his feet and leaning negligently against Mrs. McChesney's desk,
+ "and what can I do for thee, fair lady?"
+</p>
+<a name="image-0010"><!--IMG--></a>
+<center>
+<img src="images/pp10.jpg" width="365" height="270"
+alt="'Greetings!'">
+</center>
+<!--IMAGE END-->
+<p>
+ "For me?" said Emma McChesney, looking up at him through narrowed
+ eyelids. "I'll tell you what. You can explain to me, in what
+ they call a few well-chosen words, just how you, or any other
+ living creature, could manage to turn in an expense account like
+ that on a six-weeks' missionary trip through the Middle West."
+</p>
+<p>
+ "Dear lady,"&mdash;in the bland tones that one uses to an unreasonable
+ child,&mdash;"you will need no explanation if you will just remember to
+ lay the stress on the word missionary. I went forth through the
+ Middle West to spread the light among the benighted skirt trade.
+ This wasn't a selling trip, dear lady. It was a buying expedition.
+ And I had to buy, didn't I? all the way from Michigan to Indiana."
+</p>
+<p>
+ He smiled down at her, calm, self-assured, impudent. A little
+ flush grew in Emma McChesney's cheeks.
+</p>
+<p>
+ "I've always said," she began, crisply, "that one could pretty
+ well judge a man's character, temperament, morals, and physical
+ make-up by just glancing at his expense account. The trouble with
+ you is that you haven't learned the art of spending money wisely.
+ It isn't always the man with the largest expense sheet that gets
+ the most business. And it isn't the man who leaves the greatest
+ number of circles on the table top in his hotel room, either."
+ She paused a moment. Ed Meyers's smile had lost some of its
+ heartiness. "Mr. Buck's out of town, as you know. He'll be back
+ next week. He wasn't in favor of&mdash;"
+</p>
+<p>
+ "Now, Mrs. McChesney," interrupted Ed Meyers nervously, "you know
+ there's always one live one in every firm, just like there's
+ always one star in every family. You're the&mdash;"
+</p>
+<p>
+ "I'm the one who wants to know how you could spend sixty-nine
+ dollars for two days' incidentals in Iowa. Iowa! Why, look here,
+ Ed Meyers, I made Iowa for ten years when I was on the road. You
+ know that. And you know, and I know, that in order to spend
+ sixty-nine dollars for incidentals in two days in Iowa you have to
+ call out the militia."
+</p>
+<p>
+ "Not when you're trying to win the love of every skirt buyer from
+ Sioux City to Des Moines."
+</p>
+<p>
+ Emma McChesney rose impatiently. "Oh, that's nonsense! You don't
+ need to do that these days. Those are old-fashioned methods.
+ They're out of date. They&mdash;"
+</p>
+<p>
+ At that a little sound came from Jock. Emma heard it, glanced at
+ him, turned away again in confusion.
+</p>
+<p>
+ "I was foolish enough in the first place to give you this job for
+ old times' sake," she continued hurriedly.
+</p>
+<p>
+ Fat Ed Meyers' face drooped dolefully. He cocked his round head on
+ one side fatuously. "For old times' sake," he repeated, with
+ tremulous pathos, and heaved a gusty sigh.
+</p>
+<p>
+ "Which goes to show that I need a guardian," finished Emma
+ McChesney cruelly. "The only old times that I can remember are
+ when I was selling Featherlooms, and you were out for the
+ Sans-Silk Skirt Company, both covering the same territory, and
+ both running a year-around race to see which could beat the other
+ at his own game. The only difference was that I always played
+ fair, while you played low-down whenever you had a chance."
+</p>
+<p>
+ "Now, my dear Mrs. McChesney&mdash;"
+</p>
+<p>
+ "That'll be all," said Emma McChesney, as one whose patience is
+ fast slipping away. "Mr. Buck will see you next week." Then,
+ turning to her son as the door closed on the drooping figure of
+ the erstwhile buoyant Meyers, "Where'll we lunch, Jock?"
+</p>
+<p>
+ "Mother," Jock broke out hotly, "why in the name of all that's
+ foolish do you persist in using the methods of Methuselah! People
+ don't sell goods any more by sending out fat old ex-traveling men
+ to jolly up the trade."
+</p>
+<p>
+ "Jock," repeated Emma McChesney slowly, "where&mdash;shall&mdash;we&mdash;lunch?"
+</p>
+<p>
+ It was a grim little meal, eaten almost in silence. Emma McChesney
+ had made it a rule to use luncheon time as a recess. She played
+ mental tag and hop-scotch, so that, returning to her office
+ refreshed in mind and body, she could attack the afternoon's work
+ with new vigor. And never did she talk or think business.
+</p>
+<p>
+ To-day she ate her luncheon with a forced appetite, glanced about
+ with a listlessness far removed from her usual alert interest, and
+ followed Jock's attempts at conversation with a polite effort that
+ was more insulting than downright inattention.
+</p>
+<p>
+ "Dessert, Mother?" Jock had to say it twice before she heard.
+</p>
+<p>
+ "What? Oh, no&mdash;I think not."
+</p>
+<p>
+ The waiter hesitated, coughed discreetly, lifted his eyebrows
+ insinuatingly. "The French pastry's particularly nice to-day,
+ madam. If you'd care to try something? Eclair, madam&mdash;peach
+ tart&mdash;mocha tart&mdash;caramel&mdash;"
+</p>
+<p>
+ Emma McChesney smiled. "It does sound tempting." She glanced at
+ Jock. "And we're wearing our gowns so floppy this year that it
+ makes no difference whether one's fat or not." She turned to the
+ waiter. "I never can tell till I see them. Bring your pastry tray,
+ will you?"
+</p>
+<p>
+ Jock McChesney's finger and thumb came together with a snap. He
+ leaned across the table toward his mother, eyes glowing, lips
+ parted and eager. "There! you've proved my point."
+</p>
+<p>
+ "Point?"
+</p>
+<p>
+ "About advertising. No, don't stop me. Don't you see that what
+ applies to pastry applies to petticoats? You didn't think of
+ French pastry until he suggested it to you&mdash;advertised it, really.
+ And then you wanted a picture of them. You wanted to know
+ what they looked like before buying. That's all there is to
+ advertising. Telling people about a thing, making 'em want it, and
+ showing 'em how it will look when they have it. Get me?"
+</p>
+<p>
+ Emma McChesney was gazing at Jock with a curious, fascinated
+ stare. It was a blank little look, such as we sometimes wear when
+ the mind is working furiously. If the insinuating waiter,
+ presenting the laden tray for her inspection, was startled by the
+ rapt expression which she turned upon the cunningly wrought wares,
+ he was too much a waiter to show it.
+</p>
+<p>
+ A pause. "That one," said Mrs. McChesney, pointing to the least
+ ornate. She ate it, down to the last crumb, in a silence that was
+ pregnant with portent. She put down her fork and sat back.
+</p>
+<p>
+ "Jock, you win. I&mdash;I suppose I have fallen out of step. Perhaps
+ I've been too busy watching my own feet. T.A. will be back next
+ week. Could your office have an advertising plan roughly sketched
+ by that time?"
+</p>
+<p>
+ "Could they!" His tone was exultant. "Watch 'em! Hupp's been crazy
+ to make Featherlooms famous."
+</p>
+<p>
+ "But look here, son. I want a hand in that copy. I know
+ Featherlooms better than your Sam Hupp will ever&mdash;"
+</p>
+<p>
+ Jock shook his head. "They won't stand for that, Mother. It never
+ works. The manufacturer always thinks he can write magic stuff
+ because he knows his own product. But he never can. You see, he
+ knows too much. That's it. No perspective."
+</p>
+<p>
+ "We'll see," said Emma McChesney curtly.
+</p>
+<p>
+ So it was that ten days later the first important conference in
+ the interests of the Featherloom Petticoat Company's advertising
+ campaign was called. But in those ten days of hurried preparation
+ a little silent tragedy had come about. For the first time in her
+ brave, sunny life Emma McChesney had lost faith in herself. And
+ with such malicious humor does Fate work her will that she chose
+ Sam Hupp's new dictagraph as the instrument with which to prick
+ the bubble of Mrs. McChesney's self-confidence.
+</p>
+<p>
+ Sam Hupp, one of the copy-writing marvels of the Berg, Shriner
+ firm, had a trick of forgetting to shut off certain necessary
+ currents when he paused in his dictation to throw in
+ conversational asides. The old and experienced stenographers, had
+ learned to look out for that, and to eliminate from their
+ typewritten letters certain irrelevant and sometimes irreverent
+ asides which Sam Hupp evidently had addressed to his pipe, or the
+ office boy, and not intended for the tube of the all-devouring
+ dictagraph.
+</p>
+<p>
+ There was a new and nervous little stenographer in the outer
+ office, and she had not been warned of this.
+</p>
+<p>
+ "We think very highly of the plan you suggest," Sam Hupp had said
+ into the dictagraph's mouthpiece. "In fact, in one of your
+ valuable copy suggestions you&mdash;"
+</p>
+<p>
+ Without changing his tone he glanced over his shoulder at his
+ colleague, Hopper, who was listening and approving.
+</p>
+<p>
+ "... Let the old girl think the idea is her own. She's virtually
+ the head of that concern, and they've spoiled her. Successful, and
+ used to being kowtowed to. Doesn't know her notions of copy are
+ ten years behind the advertising game&mdash;"
+</p>
+<p>
+ And went on with his letter again. After which he left the office
+ to play golf. And the little blond numbskull in the outer office
+ dutifully took down what the instrument had to say, word for word,
+ marked it, "Dictated, but not read," signed neat initials, and
+ with a sigh went on with the rest of her sheaf of letters.
+</p>
+<p>
+ Emma McChesney read the letter next morning. She read it down to
+ the end, and then again. The two readings were punctuated with a
+ little gasp, such as we give when an icy douche is suddenly
+ turned upon us. And that was all.
+</p>
+<p>
+ A week later an intent little group formed a ragged circle about
+ the big table in the private office of Bartholomew Berg, head of
+ the Berg, Shriner Advertising Company. Bartholomew Berg himself,
+ massive, watchful, taciturn, managing to give an impression of
+ power by his very silence, sat at one side of the long table. Just
+ across from him a sleek-haired stenographer bent over her note
+ book, jotting down every word, that the conference might make
+ business history. Hopper, at one end of the room, studied his shoe
+ heel intently. He was unbelievably boyish looking to command the
+ fabulous salary reported to be his. Advertising men, mentioning
+ his name, pulled a figurative forelock as they did so. Near Mrs.
+ McChesney sat Sam Hupp, he of the lightning brain and the
+ sure-fire copy. Emma McChesney, strangely silent, kept her eyes
+ intent on the faces of the others. T.A. Buck, interested,
+ enthusiastic, but somewhat uncertain, glanced now and then at his
+ silent business partner, found no satisfaction in her set face,
+ and glanced away again. Grace Galt, unbelievably young and pretty
+ to have won a place for herself in that conference of business
+ people, smiled in secret at Jock McChesney's evident struggle to
+ conceal his elation at being present at this, his first staff
+ meeting.
+</p>
+<p>
+ The conference had lasted one hour now. In that time Featherloom
+ petticoats had been picked to pieces, bit by bit, from hem to
+ waist-band. Nothing had been left untouched. Every angle had come
+ under the keen vision of the advertising experts&mdash;the comfort of
+ the garment, its durability, style, cheapness, service. Which to
+ emphasize?
+</p>
+<p>
+ "H&mdash;m, novelty campaign, in my opinion," said Hopper, breaking one
+ of his long silences. "There's nothing new in petticoats
+ themselves, you know. You've got to give 'em a new angle."
+</p>
+<p>
+ "Yep," agreed Hupp. "Start out with a feature skirt. Might
+ illustrate with one of those freak drawings they're crazy about
+ now&mdash;slinky figure, you know, hollow-chested, one foot trailing,
+ and all that. They're crazy, but they do attract attention, no
+ doubt of that."
+</p>
+<p>
+ Bartholomew Berg turned his head slowly. "What's your opinion,
+ Mrs. McChesney?" he asked.
+</p>
+<p>
+ "I&mdash;I'm afraid I haven't any," said Emma McChesney listlessly.
+ T.A. Buck stared at her in dismay and amazement.
+</p>
+<p>
+ "How about you, Mr. Buck?"
+</p>
+<p>
+ "Why&mdash;I&mdash;er&mdash;of course this advertising game's new to me. I'm
+ really leaving it in your hands. I really thought that Mrs.
+ McChesney's idea was to make a point of the fact that these
+ petticoats were not freak petticoats, but skirts for the everyday
+ women. She gave me what I thought was a splendid argument a week
+ ago." He turned to her helplessly.
+</p>
+<p>
+ Mrs. McChesney sat silent.
+</p>
+<p>
+ Bartholomew Berg leaned forward a little and smiled one of his
+ rare smiles.
+</p>
+<p>
+ "Won't you tell us, Mrs. McChesney? We'd all like to hear what you
+ have to say."
+</p>
+<p>
+ Mrs. McChesney looked down at her hands. Then she looked up, and
+ addressed what she had to say straight to Bartholomew Berg.
+</p>
+<p>
+ "I&mdash;simply didn't want to interfere in this business. I know
+ nothing about it, really. Of course, I do know Featherloom
+ petticoats. I know all about them. It seemed to me that just
+ because the newspapers and magazines were full of pictures showing
+ spectacular creatures in impossible attitudes wearing tango tea
+ skirts, we are apt to forget that those types form only a thin
+ upper crust, and that down beneath there are millions and millions
+ of regular, everyday women doing regular everyday things in
+ regular everyday clothes. Women who wash on Monday, and iron on
+ Tuesday, and bake one-egg cakes, and who have to hurry home to get
+ supper when they go down-town in the afternoon. They're the kind
+ who go to market every morning, and take the baby along in the
+ go-cart, and they're not wearing crêpe de chine tango petticoats
+ to do it in, either. They're wearing skirts with a drawstring in
+ the back, and a label in the band, guaranteed to last one year.
+ Those are the people I'd like to reach, and hold."
+</p>
+<p>
+ "Hm!" said Hopper, from his corner, cryptically.
+</p>
+<p>
+ Bartholomew Berg looked at Emma McChesney admiringly. "Sounds
+ reasonable and logical," he said.
+</p>
+<p>
+ Sam Hupp sat up with a jerk.
+</p>
+<p>
+ "It does sound reasonable," he said briskly. "But it isn't. Pardon
+ me, won't you, Mrs. McChesney? But you must realize that this is
+ an extravagant age. The very workingmen's wives have caught the
+ spending fever. The time is past when you can attract people to
+ your goods with the promise of durability and wear. They don't
+ expect goods to wear. They'd resent it if they did. They get tired
+ of an article before it's worn out. They're looking for novelties.
+ They'd rather get two months' wear out of a skirt that's slashed a
+ new way, than a year's wear out of one that looks like the sort
+ that mother used to make."
+</p>
+<p>
+ Mrs. McChesney, her cheeks very pink, her eyes very bright,
+ subsided into silence. In silence she sat throughout the rest of
+ the conference. In silence she descended in the elevator with T.A.
+ Buck, and in silence she stepped into his waiting car.
+</p>
+<p>
+ T.A. Buck eyed her worriedly. "Well?" he said. Then, as Mrs.
+ McChesney shrugged noncommittal shoulders, "Tell me, how do you
+ feel about it?"
+</p>
+<p>
+ Emma McChesney turned to face him, breathing rather quickly.
+</p>
+<p>
+ "The last time I felt as I do just now was when Jock was a baby.
+ He took sick, and the doctors were puzzled. They thought it might
+ be something wrong with his spine. They had a consultation&mdash;five
+ of them&mdash;with the poor little chap on the bed, naked. They
+ wouldn't let me in, so I listened in the hallway, pressed against
+ the door with my face to the crack. They prodded him, and poked
+ him, and worked his little legs and arms, and every time he cried
+ I prayed, and wept, and clawed the door with my fingers, and
+ called them beasts and torturers and begged them to let me in,
+ though I wasn't conscious that I was doing those things&mdash;at the
+ time. I didn't know what they were doing to him, though they said
+ it was all for his good, and they were only trying to help him.
+ But I only knew that I wanted to rush in, and grab him up in my
+ arms, and run away with him&mdash;run, and run, and run."
+</p>
+<p>
+ She stopped, lips trembling, eyes suspiciously bright.
+</p>
+<p>
+ "And that's the way I felt in there&mdash;this afternoon."
+</p>
+<p>
+ T.A. Buck reached up and patted her shoulder. "Don't, old girl!
+ It's going to work out splendidly, I'm sure. After all, those
+ chaps do know best."
+</p>
+<p>
+ "They may know best, but they don't know Featherlooms," retorted
+ Emma McChesney.
+</p>
+<p>
+ "True. But perhaps what Jock said when he walked with us to the
+ elevator was pretty nearly right. You know he said we were
+ criticising their copy the way a plumber would criticise the
+ Parthenon&mdash;so busy finding fault with the lack of drains that we
+ failed to see the beauty of the architecture."
+</p>
+<p>
+ "T.A.," said Emma McChesney solemnly, "T.A., we're getting old."
+</p>
+<p>
+ "Old! You! I! Ha!"
+</p>
+<p>
+ "You may 'Ha!' all you like. But do you know what they thought of
+ us in there? They thought we were a couple of fogies, and they
+ humored us, that's what they did. I'll tell you, T.A., when the
+ time comes for me to give Jock up to some little pink-faced girl
+ I'll do it, and smile if it kills me. But to hand my Featherlooms
+ over to a lot of cold-blooded experts who&mdash;well&mdash;" she paused,
+ biting her lip.
+</p>
+<p>
+ "We'll see, Emma; we'll see."
+</p>
+<p>
+ They did see. The Featherloom petticoat campaign was launched with
+ a great splash. It sailed serenely into the sea of national
+ business. Then suddenly something seemed to go wrong with its
+ engines. It began to wobble and showed a decided list to port.
+ Jock, who at the beginning was so puffed with pride that his gold
+ fountain pen threatened to burst the confines of his very modishly
+ tight vest, lost two degrees of pompousness a day, and his
+ attitude toward his unreproachful mother was almost humble.
+</p>
+<p>
+ A dozen times a week T.A. Buck would stroll casually into Mrs.
+ McChesney's office. "Think it's going to take hold?" he would ask.
+ "Our men say the dealers have laid in, but the public doesn't seem
+ to be tearing itself limb from limb to get to our stuff."
+</p>
+<p>
+ Emma McChesney would smile, and shrug noncommittal shoulders.
+</p>
+<p>
+ When it became very painfully apparent that it wasn't "taking
+ hold," T.A. Buck, after asking the same question, now worn and
+ frayed with asking, broke out, crossly:
+</p>
+<p>
+ "Well, really, I don't mind the shrug, but I do wish you wouldn't
+ smile. After all, you know, this campaign is costing us
+ money&mdash;real money, and large chunks of it. It's very evident that
+ we shouldn't have tried to make a national campaign of this
+ thing."
+</p>
+<p>
+ Whereupon Mrs. McChesney's smile grew into a laugh. "Forgive me,
+ T.A. I'm not laughing at you. I'm laughing because&mdash;well, I can't
+ tell you why. It's a woman's reason, and you wouldn't think it a
+ reason at all. For that matter, I suppose it isn't, but&mdash;Anyway,
+ I've got something to tell you. The fault of this campaign has
+ been the copy. It was perfectly good advertising, but it left the
+ public cold. When they read those ads they might have been
+ impressed with the charm of the garment, but it didn't fill their
+ breasts with any wild longing to possess one. It didn't make the
+ women feel unhappy until they had one of those skirts hanging on
+ the third hook in their closet. The only kind of advertising that
+ is advertising is the kind that makes the reader say, 'I'll have
+ one of those.'"
+</p>
+<p>
+ T.A. Buck threw out helpless hands. "What are we going to do about
+ it?"
+</p>
+<p>
+ "Do? I've already done it."
+</p>
+<p>
+ "Done what?"
+</p>
+<p>
+ "Written the kind of copy that I think Featherlooms ought to have.
+ I just took my knowledge of Featherlooms, plus what I knew about
+ human nature, sprinkled in a handful of good humor and sincerity,
+ and they're going to feed it to the public. It's the same recipe
+ that I used to use in selling Featherlooms on the road. It used to
+ go by word of mouth. I don't see why it shouldn't go on paper. It
+ isn't classic advertising. It isn't scientific. It isn't even what
+ they call psychological, I suppose. But it's human. And it's going
+ to reach that great, big, solid, safe, spot-cash mass known as the
+ middle class. Of course my copy may be wrong. It may not go, after
+ all, but&mdash;"
+</p>
+<p>
+ But it did go. It didn't go with a rush, or a bang. It went
+ slowly, surely, hand over hand, but it went, and it kept on going.
+ And watching it climb and take hold there came back to Emma
+ McChesney's eye the old sparkle, to her step the old buoyancy, to
+ her voice the old delightful ring. And now, when T.A. Buck
+ strolled into her office of a morning, with his, "It's taking
+ hold, Mrs. Mack," she would dimple like a girl as she laughed back
+ at him&mdash;
+</p>
+<p>
+ "With a grip that won't let go."
+</p>
+<p>
+ "It looks very much as though we were going to be millionaires in
+ our old age, you and I?" went on Buck.
+</p>
+<p>
+ Emma McChesney opened her eyes wide.
+</p>
+<p>
+ "Old!" she mocked, "Old! You! I! Ha!"
+</p>
+<a name="2H_4_0004"><!-- H2 anchor --></a>
+
+<div style="height: 4em;"><br><br><br><br></div>
+
+<h2>
+ IV
+</h2>
+<h3>
+ THE MAN WITHIN HIM
+</h3>
+<br>
+<p>
+ They used to do it much more picturesquely. They rode in coats of
+ scarlet, in the crisp, clear morning, to the winding of horns and
+ the baying of hounds, to the thud-thud of hoofs, and the crackle
+ of underbrush. Across fresh-plowed fields they went, crashing
+ through forest paths, leaping ditches, taking fences, scrambling
+ up the inclines, pelting down the hillside, helter-skelter, until,
+ panting, wide-eyed, eager, blood-hungry, the hunt closed in at the
+ death.
+</p>
+<p>
+ The scarlet coat has sobered down to the somber gray and the
+ snuffy brown of that unromantic garment known as the business
+ suit. The winding horn is become a goblet, and its notes are the
+ tinkle of ice against glass. The baying of hounds has harshened to
+ the squawk of the motor siren. The fresh-plowed field is a blue
+ print, the forest maze a roll of plans and specifications. Each
+ fence is a business barrier. Every ditch is of a competitor's
+ making, dug craftily so that the clumsy-footed may come a cropper.
+ All the romance is out of it, all the color, all the joy. But two
+ things remain the same: The look in the face of the hunter as he
+ closed in on the fox is the look in the face of him who sees the
+ coveted contract lying ready for the finishing stroke of his pen.
+ And his words are those of the hunter of long ago as, eyes
+ a-gleam, teeth bared, muscles still taut with the tenseness of the
+ chase, he waves the paper high in air and cries, "I've made a
+ killing!"
+</p>
+<p>
+ For two years Jock McChesney had watched the field as it swept by
+ in its patient, devious, cruel game of Hunt the Contract. But he
+ had never been in at the death. Those two years had taught him how
+ to ride; to take a fence; to leap a ditch. He had had his awkward
+ bumps, and his clumsy falls. He had lost his way more than once.
+ But he had always groped his way back again, stumblingly, through
+ the dusk. Jock McChesney was the youngest man on the Berg, Shriner
+ Advertising Company's big staff of surprisingly young men. So
+ young that the casual glance did not reveal to you the marks that
+ the strain of those two years had left on his boyish face. But the
+ marks were there.
+</p>
+<p>
+ Nature etches with the most delicate of points. She knows the
+ cunning secret of light and shadow. You scarcely realize that she
+ has been at work. A faint line about the mouth, a fairy tracing at
+ the corners of the eyes, a mere vague touch just at the
+ nostrils&mdash;and the thing is done.
+</p>
+<p>
+ Even Emma McChesney's eyes&mdash;those mother-eyes which make the lynx
+ seem a mole&mdash;had failed to note the subtle change. Then, suddenly,
+ one night, the lines leaped out at her.
+</p>
+<p>
+ They were seated at opposite sides of the book-littered library
+ table in the living-room of the cheerful up-town apartment which
+ was the realization of the nightly dream which Mrs. Emma McChesney
+ had had in her ten years on the road for the T.A. Buck Featherloom
+ Petticoat Company. Jock McChesney's side of the big table was
+ completely covered with the mass of copy-paper, rough sketches,
+ photographs and drawings which make up an advertising lay-out. He
+ was bent over the work, absorbed, intent, his forearms resting on
+ the table. Emma McChesney glanced up from her magazine just as
+ Jock bent forward to reach a scrap of paper that had fluttered
+ away. The lamplight fell full on his face. And Emma McChesney saw.
+ The hand that held the magazine fell to her lap. Her lips were
+ parted slightly. She sat very quietly, her eyes never leaving the
+ face that frowned so intently over the littered table. The room
+ had been very quiet before&mdash;Jock busy with his work, his mother
+ interested in her magazine. But this silence was different. There
+ was something electric in it. It was a silence that beats on the
+ brain like a noise. Jock McChesney, bent over his work, heard it,
+ felt it, and, oppressed by it, looked up suddenly. He met those
+ two eyes opposite.
+</p>
+<p>
+ "Spooks? Or is it my godlike beauty which holds you thus? Or is my
+ face dirty?"
+</p>
+<p>
+ Emma McChesney did not smile. She laid her magazine on the table,
+ face down, and leaned forward, her staring eyes still fixed on her
+ son's face.
+</p>
+<p>
+ "Look here, young 'un. Are you working too hard?"
+</p>
+<p>
+ "Me? Now? This stuff you mean&mdash;?"
+</p>
+<p>
+ "No; I mean in the last year. Are they piling it up on you?"
+</p>
+<p>
+ Jock laughed a laugh that was nothing less than a failure, so
+ little of real mirth did it contain.
+</p>
+<p>
+ "Piling it up! Lord, no! I wish they would. That's the trouble.
+ They don't give me a chance."
+</p>
+<p>
+ "A chance! Why, that's not true, son. You've said yourself that
+ there are men who have been in the office three times as long as
+ you have, who never have had the opportunities that they've given
+ you."
+</p>
+<p>
+ It was as though she had touched a current that thrilled him to
+ action. He pushed back his chair and stood up, one hand thrust
+ into his pocket, the other passing quickly over his head from brow
+ to nape with a quick, nervous gesture that was new to him.
+</p>
+<p>
+ "And why!" he flung out. "Why! Not because they like the way I
+ part my hair. They don't do business that way up there. It's
+ because I've made good, and those other dubs haven't. That's why.
+ They've let me sit in at the game. But they won't let me take any
+ tricks. I've been an apprentice hand for two years now. I'm tired
+ of it. I want to be in on a killing. I want to taste blood. I want
+ a chance at some of the money&mdash;real money."
+</p>
+<p>
+ Emma McChesney sat back in her chair and surveyed the angry figure
+ before her with quiet, steady eyes.
+</p>
+<p>
+ "I might have known that only one thing could bring those lines
+ into your face, son." She paused a moment. "So you want money as
+ badly as all that, do you?"
+</p>
+<p>
+ Jock's hand came down with a thwack on the papers before him.
+</p>
+<p>
+ "Want it! You just bet I want it."
+</p>
+<p>
+ "Do I know her?" asked Emma McChesney quietly.
+</p>
+<p>
+ Jock stopped short in his excited pacing up and down the room.
+</p>
+<p>
+ "Do you know&mdash;Why, I didn't say there&mdash;What makes you think
+ that&mdash;?"
+</p>
+<p>
+ "When a youngster like you, whose greatest worry has been whether
+ Harvard'll hold 'em again this year, with Baxter out, begins to
+ howl about not being appreciated in business, and to wear a late
+ fall line of wrinkles where he has been smooth before, I feel
+ justified in saying, 'Do I know her?'"
+</p>
+<p>
+ "Well, it isn't any one&mdash;at least, it isn't what you mean you
+ think it is when you say you&mdash;"
+</p>
+<p>
+ "Careful there! You'll trip. Never you mind what I mean I think it
+ is when I say. Count ten, and then just tell me what you think you
+ mean."
+</p>
+<p>
+ Jock passed his hand over his head again with that nervous little
+ gesture. Then he sat down, a little wearily. He stared moodily
+ down at the pile of papers before him: His mother faced him
+ quietly across the table.
+</p>
+<p>
+ "Grace Galt's getting twice as much as I am," Jock broke out, with
+ savage suddenness. "The first year I didn't mind. A fellow gets
+ accustomed, these days, to see women breaking into all the
+ professions and getting away with men-size salaries. But her pay
+ check doubles mine&mdash;more than doubles it."
+</p>
+<p>
+ "It's been my experience," observed Emma McChesney, "that when a
+ firm condescends to pay a woman twice as much as a man, that means
+ she's worth six times as much."
+</p>
+<p>
+ A painful red crept into Jock's face. "Maybe. Two years ago that
+ would have sounded reasonable to me. Two years ago, when I walked
+ down Broadway at night, a fifty-foot electric sign at Forty-second
+ was just an electric sign to me. Just part of the town's
+ decoration like the chorus girls, and the midnight theater crowds.
+ Now&mdash;well, now every blink of every red and yellow globe is
+ crammed full of meaning. I know the power that advertising has;
+ how it influences our manners, and our morals, and our minds, and
+ our health. It regulates the food we eat, and the clothes we wear,
+ and the books we read, and the entertainment we seek. It's
+ colossal, that's what it is! It's&mdash;"
+</p>
+<p>
+ "Keep on like that for another two years, sonny, and no business
+ banquet will be complete without you. The next thing you know
+ you'll be addressing the Y.M.C.A. advertising classes on The Young
+ Man in Business."
+</p>
+<p>
+ Jock laughed a rueful little laugh. "I didn't mean to make
+ a speech. I was just trying to say that I've served my
+ apprenticeship. It hurts a fellow's pride. You can't hold your
+ head up before a girl when you know her salary's twice yours, and
+ you know that she knows it. Why look at Mrs. Hoffman, who's with
+ the Dowd Agency. Of course she's a wonder, even if her face does
+ look like the fifty-eighth variety. She can write copy that lifts
+ a campaign right out of the humdrum class, and makes it luminous.
+ Her husband works in a bank somewhere. He earns about as much as
+ Mrs. Hoffman pays the least of her department subordinates. And
+ he's so subdued that he side-steps when he walks, and they call
+ him the human jelly-fish."
+</p>
+<p>
+ Emma McChesney was regarding her son with a little puzzled frown.
+ Suddenly she reached out and tapped the topmost of the scribbled
+ sheets strewn the length of Jock's side of the table.
+</p>
+<p>
+ "What's all this?"
+</p>
+<p>
+ Jock tipped back his chair and surveyed the clutter before him.
+</p>
+<p>
+ "That," said he, "is what is known on the stage as 'the papers.'
+ And it's the real plot of this piece."
+</p>
+<p>
+ "M-m-m&mdash;I thought so. Just favor me with a scenario, will you?"
+</p>
+<p>
+ Half-grinning, half-serious, Jock stuck his thumbs in the armholes
+ of his waistcoat, and began.
+</p>
+<p>
+ "Scene: Offices of the Berg, Shriner Advertising Company. Time,
+ the present. Characters: Jock McChesney, handsome, daring,
+ brilliant&mdash;"
+</p>
+<p>
+ "Suppose you&mdash;er&mdash;skip the characters, however fascinating, and
+ get to the action."
+</p>
+<p>
+ Jock McChesney brought the tipped chair down on all-fours with a
+ thud, and stood up. The grin was gone. He was as serious as he had
+ been in the midst of his tirade of five minutes before.
+</p>
+<p>
+ "All right. Here it is. And don't blame me if it sounds like cheap
+ melodrama. This stuff," and he waved a hand toward the paper-laden
+ table, "is an advertising campaign plan for the Griebler Gum
+ Company, of St. Louis. Oh, don't look impressed. The office hasn't
+ handed me any such commission. I just got the idea like a flash,
+ and I've been working it out for the last two weeks. It worked
+ itself out, almost&mdash;the way a really scorching idea does,
+ sometimes. This Griebler has been advertising for years. You
+ know the Griebler gum. But it hasn't been the right sort of
+ advertising. Old Griebler, the original gum man, had fogy notions
+ about advertising, and as long as he lived they had to keep it
+ down. He died a few months ago&mdash;you must have read of it. Left a
+ regular mint. Ben Griebler, the oldest son, started right in to
+ clean out the cobwebs. Of course the advertising end of it has
+ come in for its share of the soap and water. He wants to make a
+ clean sweep of it. Every advertising firm in the country has been
+ angling for the contract. It's going to be a real one. Two-thirds
+ of the crowd have submitted plans. And that's just where my kick
+ comes in. The Berg, Shriner Company makes it a rule never to
+ submit advance plans."
+</p>
+<p>
+ "Excuse me if I seem a trifle rude," interrupted Mrs. McChesney,
+ "but I'd like to know where you think you've been wronged in
+ this."
+</p>
+<p>
+ "Right here!" replied Jock, and he slapped his pocket, "and here,"
+ he pointed to his head. "Two spots so vital that they make old
+ Achilles's heel seem armor-plated. Ben Griebler is one of the
+ show-me kind. He wants value received for money expended, and
+ while everybody knows that he has a loving eye on the Berg,
+ Shriner crowd, he won't sign a thing until he knows what he's
+ getting. A firm's record, standing, staff, equipment, mean nothing
+ to him."
+</p>
+<p>
+ "But, Jock, I still don't see&mdash;"
+</p>
+<p>
+ Jock gathered up a sheaf of loose papers and brandished them in
+ the air. "This is where I come in. I've got a plan here that will
+ fetch this Griebler person. Oh, I'm not dreaming. I outlined it
+ for Sam Hupp, and he was crazy about it. Sam Hupp had some sort of
+ plan outlined himself. But he said this made his sound as dry as
+ cigars in Denver. And you know yourself that Sam Hupp's copy is so
+ brilliant that he could sell brewery advertising to a temperance
+ magazine."
+</p>
+<p>
+ Emma McChesney stood up. She looked a little impatient, and a
+ trifle puzzled. "But why all this talk! I don't get you. Take your
+ plan to Mr. Berg. If it's what you think it is he'll see it
+ quicker than any other human being, and he'll probably fall on
+ your neck and invest you in royal robes and give you a mahogany
+ desk all your own."
+</p>
+<p>
+ "Oh, what's the good!" retorted Jock disgustedly. "This Griebler
+ has an appointment at the office to-morrow. He'll be closeted with
+ the Old Man. They'll call in Hupp. But never a plan will they
+ reveal. It's against their code of ethics. Ethics! I'm sick of the
+ word. I suppose you'd say I'm lucky to be associated with a firm
+ like that, and I suppose I am. But I wish in the name of all the
+ gods of Business that they weren't so bloomin' conservative.
+ Ethics! They're all balled up in 'em, like Henry James in his
+ style."
+</p>
+<p>
+ Emma McChesney came over from her side of the table and stood very
+ close to her son. She laid one hand very lightly on his arm and
+ looked up into the sullen, angry young face.
+</p>
+<a name="image-0011"><!--IMG--></a>
+<center>
+<img src="images/pp11.jpg" width="270" height="415"
+alt="'She laid one hand very lightly on his arm and
+looked up into the sullen, angry young face'">
+</center>
+<!--IMAGE END-->
+<p>
+ "I've seen older men than you are, Jock, and better men, and
+ bigger men, wearing that same look, and for the same reason. Every
+ ambitious man or woman in business wears it at one time or
+ another. Sooner or later, Jock, you'll have your chance at the
+ money end of this game. If you don't care about the thing you call
+ ethics, it'll be sooner. If you do care, it will be later. It
+ rests with you, but it's bound to come, because you've got the
+ stuff in you."
+</p>
+<p>
+ "Maybe," replied Jock the cynical. But his face lost some of its
+ sullenness as he looked down at that earnest, vivid countenance
+ up-turned to his. "Maybe. It sounds all right, Mother&mdash;in the
+ story books. But I'm not quite solid on it. These days it isn't
+ so much what you've got in you that counts as what you can bring
+ out. I know the young man's slogan used to be 'Work and Wait,' or
+ something pretty like that. But these days they've boiled it down
+ to one word&mdash;'Produce'!"
+</p>
+<p>
+ "The marvel of it is that there aren't more of 'em," observed Emma
+ McChesney sadly.
+</p>
+<p>
+ "More what?"
+</p>
+<p>
+ "More lines. Here,"&mdash;she touched his forehead,&mdash;"and here,"&mdash;she
+ touched his eyes.
+</p>
+<p>
+ "Lines!" Jock swung to face a mirror. "Good! I'm so infernally
+ young-looking that no one takes me seriously. It's darned hard
+ trying to convince people you're a captain of finance when you
+ look like an errand boy."
+</p>
+<p>
+ From the center of the room Mrs. McChesney watched the boy as he
+ surveyed himself in the glass. And as she gazed there came a
+ frightened look into her eyes. It was gone in a minute, and in its
+ place came a curious little gleam, half amused, half pugnacious.
+</p>
+<p>
+ "Jock McChesney, if I thought that you meant half of what you've
+ said to-night about honor, and ethics, and all that, I'd&mdash;"
+</p>
+<p>
+ "Spank me, I suppose," said the young six-footer.
+</p>
+<p>
+ "No," and all the humor had fled, "I&mdash;Jock, I've never said much
+ to you about your father. But I think you know that he was what he
+ was to the day of his death. You were just about eight when I made
+ up my mind that life with him was impossible. I said then&mdash;and you
+ were all I had, son&mdash;that I'd rather see you dead than to have you
+ turn out to be a son of your father. Don't make me remember that
+ wish, Jock."
+</p>
+<p>
+ Two quick steps and his arms were about her. His face was all
+ contrition. "Why&mdash;Mother! I didn't mean&mdash;You see this is business,
+ and I'm crazy to make good, and it's such a fight&mdash;"
+</p>
+<p>
+ "Don't I know it?" demanded Emma McChesney. "I guess your mother
+ hasn't been sitting home embroidering lunchcloths these last
+ fifteen years." She lifted her head from the boy's shoulder. "And
+ now, son, considering me, not as your doting mother, but in my
+ business capacity as secretary of the T.A. Buck Featherloom
+ Petticoat Company, suppose you reveal to me the inner workings of
+ this plan of yours. I'd like to know if you really are the
+ advertising wizard that you think you are."
+</p>
+<p>
+ So it was that long after Annie's dinner dishes had ceased to
+ clatter in the kitchen; long after she had put her head in at the
+ door to ask, "Aigs 'r cakes for breakfast?" long after those two
+ busy brains should have rested in sleep, the two sat at either
+ side of the light-flooded table, the face of one glowing as he
+ talked, the face of the other sparkling as she listened. And at
+ midnight:
+</p>
+<p>
+ "Why, you infant wonder!" exclaimed Emma McChesney.
+</p>
+<p>
+ At nine o'clock next morning when Jock McChesney entered the
+ offices of the Berg, Shriner Advertising Company he carried a
+ flat, compact bundle of papers under his arm encased in protecting
+ covers of pasteboard, and further secured by bands of elastic.
+ This he carried to his desk, deposited in a drawer, and locked the
+ drawer.
+</p>
+<p>
+ By eleven o'clock the things which he had predicted the night
+ before had come to pass. A plump little man, with a fussy manner
+ and Western clothes had been ushered into Bartholomew Berg's
+ private office. Instinct told him that this was Griebler. Jock
+ left his desk and strolled up to get the switchboard operator's
+ confirmation of his guess. Half an hour later Sam Hupp hustled by
+ and disappeared into the Old Man's sanctum.
+</p>
+<p>
+ Jock fingered the upper left-hand drawer of his desk. The
+ maddening blankness of that closed door! If only he could find
+ some excuse for walking into that room&mdash;any old excuse, no matter
+ how wild!&mdash;just to get a chance at it&mdash;
+</p>
+<p>
+ His telephone rang. He picked up the receiver, his eye on the
+ closed door, his thoughts inside that room.
+</p>
+<p>
+ "Mr. Berg wants to see you right away," came the voice of the
+ switchboard operator.
+</p>
+<p>
+ Something seemed to give way inside&mdash;something in the region of
+ his brain&mdash;no, his heart&mdash;no, his lungs&mdash;
+</p>
+<p>
+ "Well, can you beat that!" said Jock McChesney aloud, in a kind of
+ trance of joy. "Can&mdash;you&mdash;beat&mdash;that!"
+</p>
+<p>
+ Then he buttoned the lower button of his coat, shrugged his
+ shoulders with an extra wriggle at the collar (the modern hero's
+ method of girding up his loins), and walked calmly into
+ Bartholomew Berg's very private office.
+</p>
+<p>
+ In the second that elapsed between the opening and the closing of
+ the door Jock's glance swept the three men&mdash;Bartholomew Berg,
+ quiet, inscrutable, seated at his great table-desk; Griebler, lost
+ in the depths of a great leather chair, smoking fussily and
+ twitching with a hundred little restless, irritating gestures; Sam
+ Hupp, standing at the opposite side of the room, hands in pockets,
+ attitude argumentative.
+</p>
+<p>
+ "This is Mr. McChesney," said Bartholomew Berg. "Mr. Griebler,
+ McChesney."
+</p>
+<p>
+ Jock came forward, smiling that charming smile of his. "Mr.
+ Griebler," he said, extending his hand, "this is a great
+ pleasure."
+</p>
+<p>
+ "Hm!" growled Ben Griebler, "I didn't know they picked 'em so
+ young."
+</p>
+<p>
+ His voice was a piping falsetto that somehow seemed to match his
+ restless little eyes.
+</p>
+<p>
+ Jock thrust his hands hurriedly into his pockets. He felt his face
+ getting scarlet.
+</p>
+<p>
+ "They're&mdash;ah&mdash;using 'em young this year," said Bartholomew Berg.
+ His voice sounded bigger, and smoother, and pleasanter than ever
+ in contrast with that other's shrill tone. "I prefer 'em young,
+ myself. You'll never catch McChesney using 'in the last analysis'
+ to drive home an argument. He has a new idea about every nineteen
+ minutes, and every other one's a good one, and every nineteenth
+ or so's an inspiration." The Old Man laughed one of his low,
+ chuckling laughs.
+</p>
+<p>
+ "Hm&mdash;that so?" piped Ben Griebler. "Up in my neck of the woods we
+ aren't so long on inspiration. We're just working men, and we wear
+ working clothes&mdash;"
+</p>
+<p>
+ "Oh, now," protested Berg, his eyes twinkling, "McChesney's
+ necktie and socks and handkerchief may form one lovely, blissful
+ color scheme, but that doesn't signify that his advertising
+ schemes are not just as carefully and artistically blended."
+</p>
+<p>
+ Ben Griebler looked shrewdly up at Jock through narrowed lids.
+ "Maybe. I'll talk to you in a minute, young man&mdash;that is&mdash;" he
+ turned quickly upon Berg&mdash;"if that isn't against your crazy
+ principles, too?"
+</p>
+<p>
+ "Why, not at all," Bartholomew Berg assured him. "Not at all. You
+ do me an injustice."
+</p>
+<p>
+ Griebler moved up closer to the broad table. The two fell into a
+ low-voiced talk. Jock looked rather helplessly around at Sam Hupp.
+ That alert gentleman was signaling him frantically with head and
+ wagging finger. Jock crossed the big room to Hupp's side. The two
+ moved off to a window at the far end.
+</p>
+<p>
+ "Give heed to your Unkie," said Sam Hupp, talking very rapidly,
+ very softly, and out of one corner of his mouth. "This Griebler's
+ looking for an advertising manager. He's as pig-headed as
+ a&mdash;a&mdash;well, as a pig, I suppose. But it's a corking chance,
+ youngster, and the Old Man's just recommended you&mdash;strong. Now&mdash;"
+</p>
+<p>
+ "Me&mdash;!" exploded Jock.
+</p>
+<p>
+ "Shut up!" hissed Hupp. "Two or three years with that firm would
+ be the making of you&mdash;if you made good, of course. And you could.
+ They want to move their factory here from St. Louis within the
+ next few years. Now listen. When he talks to you, you play up the
+ keen, alert stuff with a dash of sophistication, see? If you can
+ keep your mouth shut and throw a kind of a canny, I-get-you, look
+ into your eyes, all the better. He's gabby enough for two. Try a
+ line of talk that is filled with the fire and enthusiasm of
+ youth, combined with the good judgment and experience of middle
+ age, and you've&mdash;"
+</p>
+<p>
+ "Say, look here," stammered Jock. "Even if I was Warfield enough
+ to do all that, d'you honestly think&mdash;me an advertising
+ manager!&mdash;with a salary that Griebler&mdash;"
+</p>
+<p>
+ "You nervy little shrimp, go in and win. He'll pay five thousand
+ if he pays a cent. But he wants value for money expended. Now I've
+ tipped you off. You make your killing&mdash;"
+</p>
+<p>
+ "Oh, McChesney!" called Bartholomew Berg, glancing round.
+</p>
+<p>
+ "Yes, sir!" said Jock, and stood before him in the same moment.
+</p>
+<p>
+ "Mr. Griebler is looking for a competent, enthusiastic,
+ hard-working man as advertising manager. I've spoken to him of
+ you. I know what you can do. Mr. Griebler might trust my judgment
+ in this, but&mdash;"
+</p>
+<p>
+ "I'll trust my own judgment," snapped Ben Griebler. "It's good
+ enough for me."
+</p>
+<p>
+ "Very well," returned Bartholomew Berg suavely. "And if you decide
+ to place your advertising future in the hands of the Berg, Shriner
+ Company&mdash;"
+</p>
+<p>
+ "Now look here," interrupted Ben Griebler again. "I'll tie up
+ with you people when you've shaken something out of your cuffs.
+ I'm not the kind that buys a pig in a poke. We're going to spend
+ money&mdash;real money&mdash;in this campaign of ours. But I'm not such a
+ come-on as to hand you half a million or so and get a promise in
+ return. I want your plans, and I want 'em in full."
+</p>
+<p>
+ A little exclamation broke from Sam Hupp. He checked it, but not
+ before Berg's curiously penetrating pale blue eyes had glanced up
+ at him, and away again.
+</p>
+<p>
+ "I've told you, Mr. Griebler," went on Bartholomew Berg's patient
+ voice, "just why the thing you insist on is impossible. This firm
+ does not submit advance copy. Every business commission that comes
+ to us is given all the skill, and thought, and enthusiasm, and
+ careful planning that this office is capable of. You know our
+ record. This is a business of ideas. And ideas are too precious,
+ too perishable, to spread in the market place for all to see."
+</p>
+<p>
+ Ben Griebler stood up. His cigar waggled furiously between his
+ lips as he talked.
+</p>
+<p>
+ "I know something else that don't stand spreading in the market
+ place, Berg. And that's money. It's too darned perishable, too."
+ He pointed a stubby finger at Jock. "Does this fool rule of yours
+ apply to this young fellow, too?"
+</p>
+<p>
+ Bartholomew Berg seemed to grow more patient, more self-contained
+ as the other man's self-control slipped rapidly away.
+</p>
+<p>
+ "It goes for every man and woman in this office, Mr. Griebler.
+ This young chap, McChesney here, might spend weeks and months
+ building up a comprehensive advertising plan for you. He'd spend
+ those weeks studying your business from every possible angle.
+ Perhaps it would be a plan that would require a year of waiting
+ before the actual advertising began to appear. And then you might
+ lose faith in the plan. A waiting game is a hard game to play.
+ Some other man's idea, that promised quicker action, might appeal
+ to you. And when it appeared we'd very likely find our own
+ original idea incorporated in&mdash;"
+</p>
+<p>
+ "Say, look here!" squeaked Ben Griebler, his face dully red.
+ "D'you mean to imply that I'd steal your plan! D'you mean to sit
+ there and tell me to my face&mdash;"
+</p>
+<p>
+ "Mr. Griebler, I mean that that thing happens constantly in this
+ business. We're almost powerless to stop it. Nothing spreads
+ quicker than a new idea. Compared to it a woman's secret is a
+ sealed book."
+</p>
+<p>
+ Ben Griebler removed the cigar from his lips. He was stuttering
+ with anger. With a mingling of despair and boldness Jock saw the
+ advantage of that stuttering moment and seized on it. He stepped
+ close to the broad table-desk, resting both hands on it and
+ leaning forward slightly in his eagerness.
+</p>
+<p>
+ "Mr. Berg&mdash;I have a plan. Mr. Hupp can tell you. It came to me
+ when I first heard that the Grieblers were going to broaden out.
+ It's a real idea. I'm sure of that. I've worked it out in detail.
+ Mr. Hupp himself said it&mdash;Why, I've got the actual copy. And it's
+ new. Absolutely. It never&mdash;"
+</p>
+<p>
+ "Trot it out!" shouted Ben Griebler. "I'd like to see one idea
+ anyway, around this shop."
+</p>
+<p>
+ "McChesney," said Bartholomew Berg, not raising his voice. His
+ eyes rested on Jock with the steady, penetrating gaze that was
+ peculiar to him. More foolhardy men than Jock McChesney had
+ faltered and paused, abashed, under those eyes. "McChesney, your
+ enthusiasm for your work is causing you to forget one thing that
+ must never be forgotten in this office."
+</p>
+<p>
+ Jock stepped back. His lower lip was caught between his teeth. At
+ the same moment Ben Griebler snatched up his hat from the table,
+ clapped it on his head at an absurd angle and, bristling like a
+ fighting cock, confronted the three men.
+</p>
+<p>
+ "I've got a couple of rules myself," he cried, "and don't you
+ forget it. When you get a little spare time, you look up St. Louis
+ and find out what state it's in. The slogan of that state is my
+ slogan, you bet. If you think I'm going to make you a present of
+ the money that it took my old man fifty years to pile up, then you
+ don't know that Griebler is a German name. Good day, gents."
+</p>
+<p>
+ He stalked to the door. There he turned dramatically and leveled a
+ forefinger at Jock. "They've got you roped and tied. But I think
+ you're a comer. If you change your mind, kid, come and see me."
+</p>
+<p>
+ The door slammed behind him.
+</p>
+<p>
+ "Whew!" whistled Sam Hupp, passing a handkerchief over his bald
+ spot.
+</p>
+<p>
+ Bartholomew Berg reached out with one great capable hand and swept
+ toward him a pile of papers. "Oh, well, you can't blame him.
+ Advertising has been a scream for so long. Griebler doesn't know
+ the difference between advertising, publicity, and bunk. He'll
+ learn. But it'll be an awfully expensive course. Now, Hupp, let's
+ go over this Kalamazoo account. That'll be all, McChesney."
+</p>
+<p>
+ Jock turned without a word. He walked quickly through the outer
+ office, into the great main room. There he stopped at the
+ switchboard.
+</p>
+<p>
+ "Er&mdash;Miss Grimes," he said, smiling charmingly. "Where's this Mr.
+ Griebler, of St. Louis, stopping; do you know?"
+</p>
+<p>
+ "Say, where would he stop?" retorted the wise Miss Grimes. "Look
+ at him! The Waldorf, of course."
+</p>
+<p>
+ "Thanks," said Jock, still smiling. And went back to his desk.
+</p>
+<p>
+ At five Jock left the office. Under his arm he carried the flat
+ pasteboard package secured by elastic bands. At five-fifteen he
+ walked swiftly down the famous corridor of the great red stone
+ hotel. The colorful glittering crowd that surged all about him he
+ seemed not to see. He made straight for the main desk with its
+ battalion of clerks.
+</p>
+<a name="image-0012"><!--IMG--></a>
+<center>
+<img src="images/pp12.jpg" width="270" height="438"
+alt="'He made straight for the main desk with its
+battalion of clerks'">
+</center>
+<!--IMAGE END-->
+<p>
+ "Mr. Griebler in? Mr. Ben Griebler, St. Louis?"
+</p>
+<p>
+ The question set in motion the hotel's elaborate system of
+ investigation. At last: "Not in."
+</p>
+<p>
+ "Do you know when he will be in?" That futile question.
+</p>
+<p>
+ "Can't say. He left no word. Do you want to leave your name?"
+</p>
+<p>
+ "N-no. Would he&mdash;does he stop at this desk when he comes in?"
+</p>
+<p>
+ He was an unusually urbane hotel clerk. "Why, usually they leave
+ their keys and get their mail from the floor clerk. But Mr.
+ Griebler seems to prefer the main desk."
+</p>
+<p>
+ "I'll&mdash;wait," said Jock. And seated in one of the great thronelike
+ chairs, he waited. He sat there, slim and boyish, while the
+ laughing, chattering crowd swept all about him. If you sit long
+ enough in that foyer you will learn all there is to learn about
+ life. An amazing sight it is&mdash;that crowd. Baraboo helps swell it,
+ and Spokane, and Berlin, and Budapest, and Pekin, and Paris, and
+ Waco, Texas. So varied it is, so cosmopolitan, that if you sit
+ there patiently enough, and watch sharply enough you will even see
+ a chance New Yorker.
+</p>
+<p>
+ From door to desk Jock's eyes swept. The afternoon-tea crowd, in
+ paradise feathers, and furs, and frock coats swam back and forth.
+ He saw it give way to the dinner throng, satin-shod, bejeweled,
+ hurrying through its oysters, swallowing unbelievable numbers of
+ cloudy-amber drinks, and golden-brown drinks, and maroon drinks,
+ then gathering up its furs and rushing theaterwards. He was still
+ sitting there when that crowd, its eight o'clock freshness
+ somewhat sullied, its sparkle a trifle dimmed, swept back for more
+ oysters, more cloudy-amber and golden-brown drinks.
+</p>
+<p>
+ At half-hour intervals, then at hourly intervals, the figure in
+ the great chair stirred, rose, and walked to the desk.
+</p>
+<p>
+ "Has Mr. Griebler come in?"
+</p>
+<p>
+ The supper throng, its laugh a little ribald, its talk a shade
+ high-pitched, drifted towards the street, or was wafted up in
+ elevators. The throng thinned to an occasional group. Then these
+ became rarer and rarer. The revolving door admitted one man, or
+ two, perhaps, who lingered not at all in the unaccustomed quiet of
+ the great glittering lobby.
+</p>
+<p>
+ The figure of the watcher took on a pathetic droop. The eyelids
+ grew leaden. To open them meant an almost superhuman effort. The
+ stare of the new night clerks grew more and more hostile and
+ suspicious. A grayish pallor had settled down on the boy's face.
+ And those lines of the night before stood out for all to see.
+</p>
+<p>
+ In the stillness of the place the big revolving door turned once
+ more, complainingly. For the thousandth time Jock's eyes
+ lifted heavily. Then they flew wide open. The drooping figure
+ straightened electrically. Half a dozen quick steps and Jock stood
+ in the pathway of Ben Griebler who, rather ruffled and untidy, had
+ blown in on the wings of the morning.
+</p>
+<p>
+ He stared a moment. "Well, what&mdash;"
+</p>
+<p>
+ "I've been waiting for you here since five o'clock last evening.
+ It will soon be five o'clock again. Will you let me show you those
+ plans now?"
+</p>
+<p>
+ Ben Griebler had surveyed Jock with the stony calm of the
+ out-of-town visitor who is prepared to show surprise at nothing in
+ New York.
+</p>
+<p>
+ "There's nothing like getting an early start," said Ben Griebler.
+ "Come on up to my room." Key in hand, he made for the elevator.
+ For an almost imperceptible moment Jock paused. Then, with a
+ little rush, he followed the short, thick-set figure. "I knew you
+ had it in you, McChesney. I said you looked like a comer, didn't
+ I?"
+</p>
+<p>
+ Jock said nothing. He was silent while Griebler unlocked his door,
+ turned on the light, fumbled at the windows and shades, picked up
+ the telephone receiver. "What'll you have?"
+</p>
+<p>
+ "Nothing." Jock had cleared the center table and was opening his
+ flat bundle of papers. He drew up two chairs. "Let's not waste any
+ time," he said. "I've had a twelve-hour wait for this." He seemed
+ to control the situation. Obediently Ben Griebler hung up the
+ receiver, came over, and took the chair very close to Jock.
+</p>
+<a name="image-0013"><!--IMG--></a>
+<center>
+<img src="images/pp13.jpg" width="363" height="270"
+alt="''Let's not waste any time,' he said'">
+</center>
+<!--IMAGE END-->
+<p>
+ "There's nothing artistic about gum," began Jock McChesney; and
+ his manner was that of a man who is sure of himself. "It's a
+ shirt-sleeve product, and it ought to be handled from a
+ shirt-sleeve standpoint. Every gum concern in the country has
+ spent thousands on a 'better-than-candy' campaign before it
+ realized that gum is a candy and drug store article, and that no
+ man is going to push a five-cent package of gum at the sacrifice
+ of the sale of an eighty-cent box of candy. But the health note is
+ there, if only you strike it right. Now, here's my idea&mdash;"
+</p>
+<p>
+ At six o'clock Ben Griebler, his little shrewd eyes sparkling, his
+ voice more squeakily falsetto than ever, surveyed the youngster
+ before him with a certain awe.
+</p>
+<p>
+ "This&mdash;this thing will actually sell our stuff in Europe! No gum
+ concern has ever been able to make the stuff go outside of this
+ country. Why, inside of three years every 'Arry and 'Arriet in
+ England'll be chewing it on bank holidays. I don't know about
+ Germany, but&mdash;" He pushed back his chair and got up. "Well, I'm
+ solid on that. And what I say goes. Now I'll tell you what I'll
+ do, kid. I'll take you down to St. Louis with me, at a figure
+ that'll make your&mdash;"
+</p>
+<p>
+ Jock looked up.
+</p>
+<p>
+ "Or if you don't want the Berg, Shriner crowd to get wise, I'll
+ fix it this way. I'll go over there this morning and tell 'em I've
+ changed my mind, see? The campaign's theirs, see? Then I refuse
+ to consider any of their suggestions until I see your plan. And
+ when I see it I fall for it like a ton of bricks. Old Berg'll
+ never know. He's so darned high-principled&mdash;"
+</p>
+<p>
+ Jock McChesney stood up. The little drawn pinched look which had
+ made his face so queerly old was gone. His eyes were bright. His
+ face was flushed.
+</p>
+<p>
+ "There! You've said it. I didn't realize how raw this deal was
+ until you put it into words for me. I want to thank you. You're
+ right. Bartholomew Berg is so darned high-principled that two
+ muckers like you and me, groveling around in the dirt, can't even
+ see the tips of the heights to which his ideals have soared. Don't
+ stop me. I know I'm talking like a book. But I feel like something
+ that has just been kicked out into the sunshine after having been
+ in jail."
+</p>
+<p>
+ "You're tired," said Ben Griebler. "It's been a strain. Something
+ always snaps after a long tension."
+</p>
+<p>
+ Jock's flat palm came down among the papers with a crack.
+</p>
+<p>
+ "You bet something snaps! It has just snapped inside me." He
+ began quietly to gather up the papers in an orderly little way.
+</p>
+<p>
+ "What's that for?" inquired Griebler, coming forward. "You don't
+ mean&mdash;"
+</p>
+<p>
+ "I mean that I'm going to go home and square this thing with a
+ lady you've never met. You and she wouldn't get on if you did. You
+ don't talk the same language. Then I'm going to have a cold bath,
+ and a hot breakfast. And then, Griebler, I'm going to take this
+ stuff to Bartholomew Berg and tell him the whole nasty business.
+ He'll see the humor of it. But I don't know whether he'll fire me,
+ or make me vice-president of the company. Now, if you want to come
+ over and talk to him, fair and square, why come."
+</p>
+<p>
+ "Ten to one he fires you," remarked Griebler, as Jock reached the
+ door.
+</p>
+<p>
+ "There's only one person I know who's game enough to take you up
+ on that. And it's going to take more nerve to face her at
+ six-thirty than it will to tackle a whole battalion of Bartholomew
+ Bergs at nine."
+</p>
+<p>
+ "Well, I guess I can get in a three-hour sleep before&mdash;er&mdash;"
+</p>
+<p>
+ "Before what?" said Jock McChesney from the door.
+</p>
+<p>
+ Ben Griebler laughed a little shamefaced laugh. "Before I see you
+ at ten, sonny."
+</p>
+<a name="2H_4_0005"><!-- H2 anchor --></a>
+
+<div style="height: 4em;"><br><br><br><br></div>
+
+<h2>
+ V
+</h2>
+<h3>
+ THE SELF-STARTER
+</h3>
+<br>
+<p>
+ There is nothing in the sound of the shrill little bell to warn us
+ of the import of its message. More's the pity. It may be that bore
+ whose telephone conversation begins: "Well, what do you know
+ to-day?" It may be your lawyer to say you've inherited a million.
+ Hence the arrogance of the instrument. It knows its voice will
+ never wilfully go unanswered so long as the element of chance lies
+ concealed within it.
+</p>
+<p>
+ Mrs. Emma McChesney heard the call of her telephone across the
+ hall. Seated in the office of her business partner, T.A. Buck, she
+ was fathoms deep in discussion of the T.A. Buck Featherloom
+ Petticoat Company's new spring line. The buzzer's insistent
+ voice brought her to her feet, even while she frowned at the
+ interruption.
+</p>
+<p>
+ "That'll be Baumgartner 'phoning about those silk swatches. Back
+ in a minute," said Emma McChesney and hurried across the hall just
+ in time to break the second call.
+</p>
+<p>
+ The perfunctory "Hello! Yes" was followed by a swift change of
+ countenance, a surprised little cry, then,&mdash;in quite another
+ tone&mdash;"Oh, it's you, Jock! I wasn't expecting ... No, not too
+ busy to talk to you, you young chump! Go on." A moment of silence,
+ while Mrs. McChesney's face smiled and glowed like a girl's as she
+ listened to the voice of her son. Then suddenly glow and smile
+ faded. She grew tense. Her head, that had been leaning so
+ carelessly on the hand that held the receiver, came up with a
+ jerk. "Jock McChesney!" she gasped, "you&mdash;why, you don't mean!&mdash;"
+</p>
+<p>
+ Now, Emma McChesney was not a woman given to jerky conversations,
+ interspersed with exclamation points. Her poise and balance had
+ become a proverb in the business world. Yet her lips were
+ trembling now. Her eyes were very round and bright. Her face had
+ flushed, then grown white. Her voice shook a little. "Yes, of
+ course I am. Only, I'm so surprised. Yes, I'll be home early.
+ Five-thirty at the latest."
+</p>
+<p>
+ She hung up the receiver with a little fumbling gesture. Her hand
+ dropped to her lap, then came up to her throat a moment, dropped
+ again. She sat staring straight ahead with eyes that saw one
+ thousand miles away.
+</p>
+<p>
+ From his office across the hall T.A. Buck strolled in casually.
+</p>
+<p>
+ "Did Baumgartner say he'd&mdash;?" He stopped as Mrs. McChesney looked
+ up at him. A quick step forward&mdash;"What's the matter, Emma?"
+</p>
+<p>
+ "Jock&mdash;Jock&mdash;"
+</p>
+<p>
+ "Jock! What's happened to the boy?" Then, as she still stared at
+ him, her face pitiful, his hand patted her shoulder. "Dear girl,
+ tell me." He bent over her, all solicitude.
+</p>
+<p>
+ "Don't!" said Emma McChesney faintly, and shook off his hand.
+ "Your stenographer can see&mdash;What will the office think? Please&mdash;"
+</p>
+<p>
+ "Oh, darn the stenographer! What's this bad news of Jock?"
+</p>
+<p>
+ Emma McChesney sat up. She smiled a little nervously and passed
+ her handkerchief across her lips. "I didn't say it was bad, did I?
+ That is, not exactly bad, I suppose."
+</p>
+<p>
+ T.A. Buck ran a frenzied hand over his head. "My dear child,"
+ with careful politeness, "will you please try to be sane? I find
+ you sitting at your desk, staring into space, your face white as a
+ ghost's, your whole appearance that of a person who has received a
+ death-blow. And then you say, 'Not exactly bad'!"
+</p>
+<p>
+ "It's this," explained Emma McChesney in a hollow tone: "The Berg,
+ Shriner Advertising Company has appointed Jock manager of their
+ new Western branch. They're opening offices in Chicago in March."
+ Her lower lip quivered. She caught it sharply between her teeth.
+</p>
+<p>
+ For one surprised moment T.A. Buck stared in silence. Then a roar
+ broke from him. "Not exactly bad!" he boomed between laughs. "Not
+ exactly b&mdash;Not ex<i>act</i>ly, eh?" Then he was off again.
+</p>
+<p>
+ Mrs. McChesney surveyed him in hurt and dignified silence.
+ Then&mdash;"Well, really, T.A., don't mind me. What you find so
+ exquisitely funny&mdash;"
+</p>
+<p>
+ "That's the funniest part of it! That you, of all people,
+ shouldn't see the joke. Not exactly bad!" He wiped his eyes. "Why,
+ do you mean to tell me that because your young cub of a son, by a
+ heaven-sent stroke of good fortune, has landed a job that men
+ twice his age would give their eyeteeth to get, I find you sitting
+ at the telephone looking as if he had run off with Annie the cook,
+ or had had a leg cut off!"
+</p>
+<p>
+ "I suppose it is funny. Only, the joke's on me. That's why I can't
+ see it. It means that I'm losing him."
+</p>
+<p>
+ "That's the first selfish word I've ever heard you utter."
+</p>
+<p>
+ "Oh, don't think I'm not happy at his success. Happy! Haven't I
+ hoped for it, and worked for it, and prayed for it! Haven't I
+ saved for it, and skimped for it! How do you think I could have
+ stood those years on the road if I hadn't kept up courage with the
+ thought that it was all for him? Don't I know how narrowly Jock
+ escaped being the wrong kind! I'm his mother, but I'm not quite
+ blind. I know he had the making of a first-class cad. I've seen
+ him start off in the wrong direction a hundred times."
+</p>
+<p>
+ "If he has turned out a success, it's because you've steered him
+ right. I've watched you make him over. And now, when his big
+ chance has come, you&mdash;"
+</p>
+<p>
+ "I don't expect you to understand," interrupted Emma McChesney a
+ little wearily. "I know it sounds crazy and unreasonable. There's
+ only one sort of human being who could understand what I mean.
+ That's a woman with a son." She laughed a little shamefacedly.
+ "I'm talking like the chorus of a minor-wail sob song, but it's
+ the truth."
+</p>
+<p>
+ "If you feel like that, Emma, tell him to stay. The boy wouldn't
+ go if he thought it would make you unhappy."
+</p>
+<p>
+ "Not go!" cried Emma McChesney sharply. "I'd like to see him dare
+ to refuse it!"
+</p>
+<p>
+ "Well then, what in&mdash;" began Buck, bewildered.
+</p>
+<p>
+ "Don't try to understand it, T.A. It's no use. Don't try to poke
+ your finger into the whirligig they call 'Woman's Sphere.' Its
+ mechanism is too complicated. It's the same quirk that makes women
+ pray for daughters and men for sons. It's the same kink that makes
+ women read the marriage and death notices first in a newspaper.
+ It's the same queer strain that causes a mother to lavish the most
+ love on the weakest, wilfullest child. Perhaps I wouldn't have
+ loved Jock so much if there hadn't been that streak of yellow in
+ him, and if I hadn't had to work so hard to dilute it until now
+ it's only a faint cream color. There ought to be a special prayer
+ for women who are bringing up their sons alone."
+</p>
+<p>
+ Buck stirred a little uneasily. "I've never heard you talk like
+ this before."
+</p>
+<p>
+ "You probably never will again." She swung round to her desk.
+</p>
+<p>
+ T.A. Buck, strolling toward the door, still wore the puzzled look.
+</p>
+<p>
+ "I don't know what makes you take this so seriously. Of course,
+ the boy will be a long way off. But then, you've been separated
+ from him before. What's the difference now?"
+</p>
+<p>
+ "T.A.," said Emma McChesney solemnly, "Jock will be drawing a
+ man-size salary now. Something tells me I'll be a grandmother in
+ another two years. Girls aren't letting men like Jock run around
+ loose. He'll be gobbled up. Just you wait."
+</p>
+<p>
+ "Oh, I don't know," drawled Buck mischievously. "You've just said
+ he's a headstrong young cub. He strikes me as the kind who'd
+ raise the dickens if his three-minute egg happened to be five
+ seconds overtime."
+</p>
+<p>
+ Emma McChesney swung around in her chair. "Look here, T.A. As
+ business partners we've quarreled about everything from silk
+ samples to traveling men, and as friends we've wrangled on every
+ subject from weather to war. I've allowed you to criticise my soul
+ theories, and my new spring hat. But understand that I'm the only
+ living person who has the right to villify my son, Jock
+ McChesney."
+</p>
+<p>
+ The telephone buzzed a punctuation to this period.
+</p>
+<p>
+ "Baumgartner?" inquired Buck humbly.
+</p>
+<p>
+ She listened a moment, then, over her shoulder,
+ "Baumgartner,"&mdash;grimly, her hand covering the mouthpiece&mdash;"and
+ if he thinks that he can work off a lot of last year's silk
+ swatches on&mdash;Hello! Yes, Mrs. McChesney talking. Look here, Mr.
+ Baumgartner&mdash;"
+</p>
+<p>
+ And for the time being Emma McChesney, mother, was relegated to
+ the background, while Emma McChesney, secretary of the T.A. Buck
+ Featherloom Petticoat Company, held the stage.
+</p>
+<p>
+ Having said that she would be home at five-thirty. Mrs. McChesney
+ was home at five-thirty, being that kind of a person. Jock came
+ in at six, breathless, bright-eyed, eager, and late, being that
+ kind of a person.
+</p>
+<p>
+ He found his mother on the floor before the chiffonier in his
+ bedroom, surrounded by piles of pajamas, socks, shirts and
+ collars.
+</p>
+<a name="image-0014"><!--IMG--></a>
+<center>
+<img src="images/pp14.jpg" width="328" height="270"
+alt="'He found his mother on the floor ... surrounded by
+piles of pajamas, socks, shirts and collars'">
+</center>
+<!--IMAGE END-->
+<p>
+ He swooped down upon her from the doorway. "What do you think of
+ your blue-eyed boy! Poor, eh?"
+</p>
+<p>
+ Emma McChesney looked up absently. "Jock, these medium-weights of
+ yours didn't wear at all, and you paid five dollars for them."
+</p>
+<p>
+ "Medium-weights! What in&mdash;"
+</p>
+<p>
+ "You've enough silk socks to last you the rest of your natural
+ life. Handkerchiefs, too. But you'll need pajamas."
+</p>
+<p>
+ Jock stooped, gathered up an armful of miscellaneous undergarments
+ and tossed them into an open drawer. Then he shut the drawer with
+ a bang, reached over, grasped his mother firmly under the arms and
+ brought her to her feet with a swing.
+</p>
+<p>
+ "We will now consider the question of summer underwear ended.
+ Would it bore you too much to touch lightly on the subject of your
+ son's future?"
+</p>
+<p>
+ Emma McChesney, tall, straight, handsome, looked up at her son,
+ taller, straighter, handsomer. Then she took him by the coat
+ lapels and hugged him.
+</p>
+<p>
+ "You were so bursting with your own glory that I couldn't resist
+ teasing you. Besides, I had to do something to keep my mind
+ off&mdash;off&mdash;"
+</p>
+<p>
+ "Why, Blonde dear, you're not&mdash;!"
+</p>
+<p>
+ "No, I'm not," gulped Emma McChesney. "Don't flatter yourself,
+ young 'un. Tell me just how it happened. From the beginning." She
+ perched at the side of the bed. Jock, hands in pockets, hair a
+ little rumpled, paced excitedly up and down before her as he
+ talked.
+</p>
+<p>
+ "There wasn't any beginning. That's the stunning part of it. I
+ just landed right into the middle of it with both feet. I knew
+ they had been planning to start a big Western branch. But we all
+ thought they'd pick some big man for it. There are plenty of
+ medium-class dubs to be had. The kind that answers the ad:
+ 'Manager wanted, young man, preferably married, able to furnish
+ A-1 reference.' They're as thick as advertising men in Detroit on
+ Monday morning. But we knew that this Western branch was going to
+ be given an equal chance with the New York office. Those big
+ Western advertisers like to give their money to Western firms if
+ they can. So we figured that they'd pick a real top-notcher&mdash;even
+ Hopper, or Hupp, maybe&mdash;and start out with a bang. So when the Old
+ Man called me into his office this morning I was as unconscious as
+ a babe. Well, you know Berg. He's as unexpected as a summer shower
+ and twice as full of electricity.
+</p>
+<p>
+ "'Morning, McChesney!' he said. 'That a New York necktie you're
+ wearing?'
+</p>
+<p>
+ "'Strictly,' says I.
+</p>
+<p>
+ "'Ever try any Chicago ties?'
+</p>
+<p>
+ "'Not from choice. That time my suit case went astray&mdash;'
+</p>
+<p>
+ "'M-m-m-m, yes.' He drummed his fingers on the table top a couple
+ of times. Then&mdash;McChesney, what have you learned about advertising
+ in the last two and a half years?'
+</p>
+<p>
+ "I was wise enough as to Bartholomew Berg to know that he didn't
+ mean any cut-and-dried knowledge. He didn't mean rules of the
+ game. He meant tricks.
+</p>
+<p>
+ "'Well,' I said, 'I've learned to watch a man's eyes when I'm
+ talking business to him. If the pupils of his eyes dilate he's
+ listening to you, and thinking about what you're saying. When they
+ contract it means that he's only faking interest, even though he's
+ looking straight at you and wearing a rapt expression. His
+ thoughts are miles away.'
+</p>
+<p>
+ "'That so?' said Berg, and sort of grinned. 'What else?'
+</p>
+<p>
+ "'I've learned that one negative argument is worth six positive
+ ones; that it never pays to knock your competitor; that it's wise
+ to fight shy of that joker known as "editorial coöperation."'
+</p>
+<p>
+ "'That so?' said Berg. 'Anything else?'
+</p>
+<p>
+ "I made up my mind I could play the game as long as he could.
+</p>
+<p>
+ "'I've learned not to lose my temper when I'm in the middle of a
+ white-hot, impassioned business appeal and the office boy bounces
+ in to say to the boss: "Mrs. Jones is waiting. She says you were
+ going to help her pick out wall paper this morning;" and Jones
+ says, "Tell her I'll be there in five minutes."'
+</p>
+<p>
+ "'Sure you've learned that?' said Berg.
+</p>
+<p>
+ "'Sure,' says I. 'And I've learned to let the other fellow think
+ your argument's his own. He likes it. I've learned that the
+ surest kind of copy is the slow, insidious kind, like the
+ Featherloom Petticoat Company's campaign. That was an ideal
+ campaign because it didn't urge and insist that the public buy
+ Featherlooms. It just eased the idea to them. It started by
+ sketching a history of the petticoat, beginning with Eve's fig
+ leaf and working up. Before they knew it they were interested.'
+</p>
+<p>
+ "'That so? That campaign was your mother's idea, McChesney.' You
+ know, Mother, he thinks you're a wonder."
+</p>
+<p>
+ "So I am," agreed Emma McChesney calmly. "Go on."
+</p>
+<p>
+ "Well, I went on. I told him that I'd learned to stand so that the
+ light wouldn't shine in my client's eyes when I was talking to
+ him. I lost a big order once because the glare from the window
+ irritated the man I was talking to. I told Berg all the tricks I'd
+ learned, and some I hadn't thought of till that minute. Berg put
+ in a word now and then. I thought he was sort of guying me, as he
+ sometimes does&mdash;not unkindly, you know, but in that quiet way he
+ has. Finally I stopped for breath, or something, and he said:
+</p>
+<p>
+ "'Now let me talk a minute, McChesney. Anybody can teach you the
+ essentials of the advertising business, if you've any advertising
+ instinct in you. But it's what you pick up on the side, by your
+ own efforts and out of your own experience, that lifts you out of
+ the scrub class. Now I don't think you're an ideal advertising man
+ by any means, McChesney. You're shy on training and experience,
+ and you've just begun to acquire that golden quality known as
+ balance. I could name a hundred men that are better all-around
+ advertising men than you will ever be. Those men have advertising
+ ability that glows steadily and evenly, like a well-banked fire.
+ But you've got the kind of ability that flares up, dies down,
+ flares up. But every flare is a real blaze that lights things red
+ while it lasts, and sends a new glow through the veins of
+ business. You've got personality, and youth, and enthusiasm, and a
+ precious spark of the real thing known as advertising genius.
+ There's no describing it. You know what I mean. Also, you
+ know enough about actual advertising not to run an ad for a
+ five-thousand-dollar motor car in the "Police Gazette." All of
+ which leads up to this question: How would you like to buy your
+ neckties in Chicago, McChesney?'
+</p>
+<p>
+ "'Chicago!' I blurted.
+</p>
+<p>
+ "'We've taken a suite of offices in the new Lakeview Building on
+ Michigan Avenue. Would you like your office done in mahogany or
+ oak?'"
+</p>
+<p>
+ Jock came to a full stop before his mother. His cheeks were
+ scarlet. Hers were pale. He was breathing quickly. She was very
+ quiet. His eyes glowed. So did hers, but the glow was dimmed by a
+ mist.
+</p>
+<p>
+ "Mahogany's richer, but make it oak, son. It doesn't show
+ finger-marks so." Then, quite suddenly, she stood up, shaking a
+ little, and buried her face in the boy's shoulder.
+</p>
+<p>
+ "Why&mdash;why, Mother! Don't! Don't, Blonde. We'll see each other
+ every few weeks. I'll be coming to New York to see the sights,
+ like the rest of the rubes, and I suppose the noise and lights
+ will confuse me so that I'll be glad to get back to the sylvan
+ quiet of Chicago. And then you'll run out there, eh? We'll have
+ regular bats, Mrs. Mack. Dinner and the theater and supper! Yes?"
+</p>
+<p>
+ "Yes," said Emma McChesney, in muffled tones that totally lacked
+ enthusiasm.
+</p>
+<p>
+ "Chicago's really only a suburb of New York, anyway, these days,
+ and&mdash;"
+</p>
+<p>
+ Emma McChesney's head came up sharply. "Look here, son. If you're
+ going to live in Chicago I advise you to cut that suburb talk, and
+ sort of forget New York. Chicago's quite a village, for an inland
+ settlement, even if it has only two or three million people, and a
+ lake as big as all outdoors. That kind of talk won't elect you to
+ the University Club, son."
+</p>
+<p>
+ So they talked, all through supper and during the evening. Rather,
+ Jock talked and his mother listened, interrupting with only an
+ occasional remark when the bubble of the boy's elation seemed to
+ grow too great.
+</p>
+<p>
+ Quite suddenly Jock was silent. After the almost incessant rush of
+ conversation quiet settled down strangely on the two seated there
+ in the living-room with its soft-shaded lamps. Jock picked up a
+ magazine, twirled its pages, put it down, strolled into his own
+ room, and back again.
+</p>
+<p>
+ "Mother," he said suddenly, standing before her, "there was a
+ time when you were afraid I wasn't going to pan out, wasn't
+ there?"
+</p>
+<p>
+ "Not exactly afraid, dear, just a little doubtful, perhaps."
+</p>
+<p>
+ Jock smiled a tolerant, forgiving smile. "You see, Mother, you
+ didn't understand, that's all. A woman doesn't. I was all right. A
+ man would have realized that. I don't mean, dear, that you haven't
+ always been wonderful, because you have. But it takes a man to
+ understand a man. When you thought I was going bad on your hands I
+ was just developing, that's all. Remember that time in Chicago,
+ Mother?"
+</p>
+<p>
+ "Yes," answered Emma McChesney, "I remember."
+</p>
+<p>
+ "Now a man would have understood that that was only kid
+ foolishness. If a fellow's got the stuff in him it'll show up,
+ sooner or later. If I hadn't had it in me I wouldn't be going to
+ Chicago as manager of the Berg, Shriner Western office, would I?"
+</p>
+<p>
+ "No, dear."
+</p>
+<p>
+ Jock looked at her. In an instant he was all contrition and
+ tenderness. "You're tired. I've talked you to death, haven't I?
+ Lordy, it's midnight! And I want to get down early to-morrow.
+ Conference with Mr. Berg, and Hupp." He tried not to sound too
+ important.
+</p>
+<p>
+ Emma McChesney took his head between her two hands and kissed him
+ once on the lips, then, standing a-tiptoe, kissed his eyelids with
+ infinite gentleness as you kiss a baby's eyes. Then she brought
+ his cheek up against hers. And so they stood for a moment,
+ silently.
+</p>
+<p>
+ Ten minutes later there came the sound of blithe whistling from
+ Jock's room. Jock always whistled when he went to bed and when he
+ rose. Even these years of living in a New York apartment had
+ not broken him of the habit. It was a cheerful, disconnected
+ whistling, sometimes high and clear, sometimes under the breath,
+ sometimes interspersed with song, and sometimes ceasing altogether
+ at critical moments, say, during shaving, or while bringing the
+ four-in-hand up tight and snug under the collar. It was one of
+ those comfortable little noises that indicate a masculine
+ presence; one of those pleasant, reassuring, man-in-the-house
+ noises that every woman loves.
+</p>
+<p>
+ Emma McChesney, putting herself to bed in her room across the
+ hall, found herself listening, brush poised, lips parted, as
+ though to the exquisite strains of celestial music. There came the
+ thump of a shoe on the floor. An interval of quiet. Then another
+ thump. Without having been conscious of it, Emma McChesney had
+ grown to love the noises that accompanied Jock's retiring and
+ rising. His dressing was always signalized by bangings and
+ thumpings. His splashings in the tub were tremendous. His morning
+ plunge could be heard all over the six-room apartment. Mrs.
+ McChesney used to call gayly through the door:
+</p>
+<p>
+ "Mercy, Jock! You sound like a school of whales coming up for
+ air."
+</p>
+<p>
+ "You'll think I'm a school of sharks when it comes to breakfast,"
+ Jock would call back. "Tell Annie to make enough toast, Mum. She's
+ the tightest thing with the toast I ever did&mdash;"
+</p>
+<p>
+ The rest would be lost in a final surging splash.
+</p>
+<p>
+ The noises in the room across the hall had subsided now. She
+ listened more intently. No, a drawer banged. Another. Then:
+</p>
+<p>
+ "Hasn't my gray suit come back from the tailor's?"
+</p>
+<p>
+ "It was to be sponged, too, you know. He said he'd bring it
+ Wednesday. This is Tuesday."
+</p>
+<p>
+ "Oh!" Another bang. Then: '"Night, Mother!"
+</p>
+<p>
+ "Good night, dear." Creaking sounds, then a long, comfortable sigh
+ of complete relaxation.
+</p>
+<p>
+ Emma McChesney went on with her brushing. She brushed her hair
+ with the usual number of swift even strokes, from the top of the
+ shining head to the waist. She braided her hair into two plaits,
+ Gretchen fashion. Millions of scanty-locked women would have given
+ all they possessed to look as Emma McChesney looked standing there
+ in kimono and gown. She nicked out the light. Then she, too,
+ relaxed upon her pillow with a little sigh. Quiet fell on the
+ little apartment. The street noises came up to her, now roaring,
+ now growing faint. Emma McChesney lay there sleepless. She lay
+ flat, hands clasped across her breast, her braids spread out on
+ the pillow. In the darkness of the room the years rolled before
+ her in panorama: her girlhood, her marriage, her unhappiness,
+ Jock, the divorce, the struggle for work, those ten years on the
+ road. Those ten years on the road! How she had hated them&mdash;and
+ loved them. The stuffy trains, the jarring sleepers, the bare
+ little hotel bedrooms, the bad food, the irregular hours, the
+ loneliness, the hard work, the disappointments, the temptations.
+ Yes but the fascination of it, the dear friends she had made, the
+ great human lesson of it all! And all for Jock. That Jock might
+ have good schools, good clothes, good books, good surroundings,
+ happy times. Why, Jock had been the reason for it all! She had
+ swallowed insult because of Jock. She had borne the drudgery
+ because of Jock. She had resisted temptation, smiled under
+ hardship, worked, fought, saved, succeeded, all because of Jock.
+ And now this pivot about which her whole life had revolved was to
+ be pulled up, wrenched away.
+</p>
+<p>
+ Over Emma McChesney, lying there in the dark, there swept one of
+ those unreasoning night-fears. The fear of living. The fear of
+ life. A straining of the eyeballs in the dark. The pounding of
+ heart-beats.
+</p>
+<p>
+ She sat up in bed. Her hands went to her face. Her cheeks were
+ burning and her eyes smarted. She felt that she must see Jock. At
+ once. Just to be near him. To touch him. To take him in her arms,
+ with his head in the hollow of her breast, as she used to when he
+ was a baby. Why, he had been a baby only yesterday. And now he was
+ a man. Big enough to stand alone, to live alone, to do without
+ her.
+</p>
+<p>
+ Emma McChesney flung aside the covers and sprang out of bed. She
+ thrust her feet in slippers, groped for the kimono at the foot of
+ the bed and tiptoed to the door. She listened. No sound from the
+ other room. She stole across the hall, stopped, listened, gained
+ the door. It was open an inch or more. Just to be near him, to
+ know that he lay there, sleeping! She pushed the door very, very
+ gently. Then she stood in the doorway a moment, scarcely
+ breathing, her head thrust forward, her whole body tense with
+ listening. She could not hear him breathe! She caught her breath
+ again in that unreasoning fear and took a quick step forward.
+</p>
+<p>
+ "Stop or I'll shoot!" said a voice. Simultaneously the light
+ flashed on. Emma McChesney found herself blinking at a determined
+ young man who was steadily pointing a short, chubby, businesslike
+ looking steel affair in her direction. Then the hand that held the
+ steel dropped.
+</p>
+<p>
+ "What is this, anyway?" demanded Jock rather crossly. "A George
+ Cohan comedy?"
+</p>
+<p>
+ Emma McChesney leaned against the foot of the bed rather weakly.
+</p>
+<p>
+ "What did you think&mdash;"
+</p>
+<p>
+ "What would you think if you heard some one come sneaking along
+ the hall, stopping, listening, sneaking to your door, and then
+ opening it, and listening again, and sneaking in? What would you
+ think it was? How did I know you were going around making social
+ calls at two o'clock in the morning!"
+</p>
+<p>
+ Suddenly Emma McChesney began to laugh. She leaned over the
+ footboard and laughed hysterically, her head in her arms. Jock
+ stared a moment in offended disapproval. Then the humor of it
+ caught him, and he buried his head in his pillow to stifle
+ unseemly shrieks. His legs kicked spasmodically beneath the
+ bedclothes.
+</p>
+<p>
+ As suddenly as she had begun to laugh Mrs. McChesney became very
+ sober.
+</p>
+<p>
+ "Stop it, Jock! Tell me, why weren't you sleeping?"
+</p>
+<p>
+ "I don't know," replied Jock, as suddenly solemn. "I&mdash;sort
+ of&mdash;began to think, and I couldn't sleep."
+</p>
+<p>
+ "What were you thinking of?"
+</p>
+<p>
+ Jock looked down at the bedclothes and traced a pattern with one
+ forefinger on the sheet. Then he looked up.
+</p>
+<p>
+ "Thinking of you."
+</p>
+<p>
+ "Oh!" said Emma McChesney, like a bashful schoolgirl. "Of&mdash;me!"
+</p>
+<p>
+ Jock sat up very straight and clasped his hands about his knees.
+ "I got to thinking of what I had said about having made good all
+ alone. That's rot. It isn't so. I was striped with yellow like a
+ stick of lemon candy. If I've got this far, it's all because of
+ you. I've been thinking all along that I was the original electric
+ self-starter, when you've really had to get out and crank me every
+ few miles."
+</p>
+<p>
+ Into Emma McChesney's face there came a wonderful look. It was the
+ sort of look with which a newly-made angel might receive her
+ crown and harp. It was the look with which a war-hero sees the
+ medal pinned on his breast. It was the look of one who has come
+ into her Reward. Therefore:
+</p>
+<p>
+ "What nonsense!" said Emma McChesney. "If you hadn't had it in
+ you, it wouldn't have come out."
+</p>
+<p>
+ "It wasn't in me, in the first place," contested Jock stubbornly.
+ "You planted it."
+</p>
+<p>
+ From her stand at the foot of the bed she looked at him, her eyes
+ glowing brighter and brighter with that wonderful look.
+</p>
+<p>
+ "Now see here,"&mdash;severely&mdash;"I want you to go to sleep. I don't
+ intend to stand here and dispute about your ethical innards at
+ this hour. I'm going to kiss you again."
+</p>
+<p>
+ "Oh, well, if you must," grinned Jock resignedly, and folded her
+ in a bear-hug.
+</p>
+<p>
+ To Emma McChesney it seemed that the next three weeks leaped by,
+ not by days, but in one great bound. And the day came when a
+ little, chattering, animated group clustered about the slim young
+ chap who was fumbling with his tickets, glancing at his watch,
+ signaling a porter for his bags, talking, laughing, trying to hide
+ the pangs of departure under a cloak of gayety and badinage that
+ deceived no one. Least of all did it deceive the two women who
+ stood there. The eyes of the older woman never left his face. The
+ eyes of the younger one seldom were raised to his, but she saw his
+ every expression. Once Emma McChesney's eyes shifted a little so
+ as to include both the girl and the boy in her gaze. Grace Galt in
+ her blue serge and smart blue hat was worth a separate glance.
+</p>
+<p>
+ Sam Hupp was there, T.A. Buck, Hopper, who was to be with him in
+ Chicago for the first few weeks, three or four of the younger men
+ in the office, frankly envious and heartily congratulatory.
+</p>
+<p>
+ They followed him to his train, all laughter and animation.
+</p>
+<p>
+ "If this train doesn't go in two minutes," said Jock, "I'll get
+ scared and chuck the whole business. Funny, but I'm not so keen on
+ going as I was three weeks ago."
+</p>
+<p>
+ His eyes rested on the girl in the blue serge and the smart hat.
+ Emma McChesney saw that. She saw that his eyes still rested there
+ as he stood on the observation platform when the train pulled out.
+ The sight did not pain her as she thought it would. There was
+ success in every line of him as he stood there, hat in hand. There
+ was assurance in every breath of him. His clothes, his skin, his
+ clear eyes, his slim body, all were as they should be. He had
+ made a place in the world. He was to be a builder of ideas. She
+ thought of him, and of the girl in blue serge, and of their
+ children-to-be.
+</p>
+<p>
+ Her breast swelled exultingly. Her head came up.
+</p>
+<p>
+ This was her handiwork. She looked at it, and found that it was
+ good.
+</p>
+<p>
+ "Let's strike for the afternoon and call it a holiday," suggested
+ Buck.
+</p>
+<p>
+ Emma McChesney turned. The train was gone. "T.A., you'll never
+ grow up."
+</p>
+<p>
+ "Never want to. Come on, let's play hooky, Emma."
+</p>
+<p>
+ "Can't. I've a dozen letters to get out, and Miss Loeb wants to
+ show me that new knicker-bocker design of hers."
+</p>
+<p>
+ They drove back to the office almost in silence. Emma McChesney
+ made straight for her desk and began dictating letters with an
+ energy that bordered on fury. At five o'clock she was still
+ working. At five-thirty T.A. Buck came in to find her still
+ surrounded by papers, samples, models.
+</p>
+<p>
+ "What is this?" he demanded wrathfully, "an all-night session?"
+</p>
+<p>
+ Emma McChesney looked up from her desk. Her face was flushed, her
+ eyes bright, but there was about her an indefinable air of
+ weariness.
+</p>
+<p>
+ "T.A., I'm afraid to go home. I'll rattle around in that empty
+ flat like a hickory nut in a barrel."
+</p>
+<p>
+ "We'll have dinner down-town and go to the theater."
+</p>
+<p>
+ "No use. I'll have to go home sometime."
+</p>
+<p>
+ "Now, Emma," remonstrated Buck, "you'll soon get used to it. Think
+ of all the years you got along without him. You were happy,
+ weren't you?"
+</p>
+<p>
+ "Happy because I had somebody to work for, somebody to plan for,
+ somebody to worry about. When I think of what that flat will be
+ without him&mdash;Why, just to wake up and know that you can say good
+ morning to some one who cares! That's worth living for, isn't it?"
+</p>
+<p>
+ "Emma," said T.A. evenly, "do you realize that you are virtually
+ hounding me into asking you to marry me?"
+</p>
+<p>
+ "T.A.!" gasped Emma McChesney.
+</p>
+<p>
+ "Well, you said you wanted somebody to worry about, didn't you?"
+</p>
+<a name="image-0015"><!--IMG--></a>
+<center>
+<img src="images/pp15.jpg" width="270" height="384"
+alt="''Well, you said you wanted somebody to worry
+about, didn't you?''">
+</center>
+<!--IMAGE END-->
+<p>
+ A little whimsical smile lay lightly on his lips.
+</p>
+<p>
+ "Timothy Buck, I'm over forty years old."
+</p>
+<p>
+ "Emma, in another minute I'm going to grow sentimental, and
+ nothing can stop me."
+</p>
+<p>
+ She looked down at her hands. There fell a little silence. Buck
+ stirred, leaned forward. She looked up from the little watch that
+ ticked away at her wrist.
+</p>
+<p>
+ "The minute's up, T.A.," said Emma McChesney.
+</p>
+<br>
+<h4>
+ THE END
+</h4>
+
+
+<div style="height: 6em;"><br><br><br><br><br><br></div>
+
+<div>*** END OF THE PROJECT GUTENBERG EBOOK 12677 ***</div>
+</body>
+</html>
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