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+This eBook, including all associated images, markup, improvements,
+metadata, and any other content or labor, has been confirmed to be
+in the PUBLIC DOMAIN IN THE UNITED STATES.
+
+Procedures for determining public domain status are described in
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+
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+Project Gutenberg (https://www.gutenberg.org) public repository for
+eBook #66368 (https://www.gutenberg.org/ebooks/66368)
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-The Project Gutenberg eBook of That Marvel--The Movie, by Edward S. Van
-Zile
-
-This eBook is for the use of anyone anywhere in the United States and
-most other parts of the world at no cost and with almost no restrictions
-whatsoever. You may copy it, give it away or re-use it under the terms
-of the Project Gutenberg License included with this eBook or online at
-www.gutenberg.org. If you are not located in the United States, you
-will have to check the laws of the country where you are located before
-using this eBook.
-
-Title: That Marvel--The Movie
- A Glance at Its Past, Its Promising Present and Its Significant
- Future
-
-Author: Edward S. Van Zile
-
-Release Date: September 23, 2021 [eBook #66368]
-
-Language: English
-
-Character set encoding: UTF-8
-
-Produced by: D A Alexander, Barry Abrahamsen, and the Online Distributed
- Proofreading Team at https://www.pgdp.net (This file was
- produced from images generously made available by The Internet
- Archive)
-
-*** START OF THE PROJECT GUTENBERG EBOOK THAT MARVEL--THE MOVIE ***
-
-[Illustration:
-
- Frontispiece
-]
-
-------------------------------------------------------------------------
-
-
-
-
- That Marvel—The Movie
-
-
-
-
-------------------------------------------------------------------------
-
-
- That Marvel—The Movie
-
- A Glance at Its Reckless Past, Its Promising
- Present, and Its Significant Future
-
-
-
-
- By
- Edward S. Van Zile, Litt.D.
-
-
-
- With an Introduction by
- Will H. Hays
-
-
-
-
- G. P. Putnam’s Sons
- New York & London
- The Knickerbocker Press
- 1923
-
-
-------------------------------------------------------------------------
-
-
-
-
- Copyright, 1923
- by
- Edward S Van Zile
-
-
-
-
-
-[Illustration]
-
- Made in the United States of America
-
-
-
-------------------------------------------------------------------------
-
-
-
-
- INTRODUCTION
-
-
-TO grasp the past progress, the present significance and the future
-possibilities of the motion picture; to express them with restraint and
-yet with clarity; and to impress the mind of any reader with the logic,
-as well as with the sincerity, of his viewpoint: these are a few of the
-qualities in this book which make it interesting and important. Mr. Van
-Zile visualizes the motion picture as more than an entertainment
-feature; and if his prophecies of its future seem over-optimistic to
-some, they need only to recall the flickering, crude apparitions of
-twenty years ago and the total cinematic blankness before that.
-
-If, in twenty years, the motion picture has advanced from an awkward toy
-in a laboratory to the marvelous screen art and drama of to-day, who
-shall say what are the limits of its progress and its power?
-
-The other arts are old. Music was born with speech and architecture came
-soon thereafter. Literature and sculpture were created when the first
-primitive man hacked an image on a bit of rock or bone. Misty ages have
-cradled their growth. The art of the screen is new, and yet in its
-quarter of a century of life it has produced achievements as valuable in
-affecting human thought, as notable as those many great plays and operas
-and pictures have produced.
-
-To the extent that it has grown so rapidly its importance is
-intensified. It is better that we should learn to crawl before we walk,
-and run before we fly.
-
-As the representative of leading producers and distributors of American
-films, I can say that in no industry or art will be found men and women
-more earnest to progress in the right way. With a full sense of our
-responsibilities, and an ardor toward perfection, we are at work to do
-the best possible things for the motion picture and its world-wide
-audience. Mr. Van Zile not only gives us a word of cheer, but he puts
-into the public mind some thoughts about pictures which will pay for
-their lodging.
-
- WILL H. HAYS.
-
-
-------------------------------------------------------------------------
-
-
-
-
- CONTENTS
-
-
- CHAPTER PAGE
-
- INTRODUCTION. BY WILL H. HAYS v
-
- I. —THE MOVIE’S NEW SIGNIFICANCE 1
-
- II. —THE MOVIE AT ITS BIRTH 19
-
- III. —THE MOVIE’S FIRST STEPS 33
-
- IV. —THE MOVIE GOES TO THE BAD 45
-
- V. —THE MOVIE DEVELOPS A CONSCIENCE 59
-
- VI. —THE MOVIE AND THE LIBRARY 69
-
- VII. —THE MOVIE’S APPETITE FOR PLOTS 81
-
- VIII. —THE MOVIE AND THE CONTINUITY 93
- WRITER
-
- IX. —THE MOVIE IMPROVES ITS MORALS 103
-
- X. —THE MOVIE MAKETH—WHAT KIND OF A 115
- MAN?
-
- XI. —THE MOVIE AND THE COMMITTEE ON 125
- PUBLIC RELATIONS
-
- XII. —THE MOVIE AS A PEDAGOGUE 135
-
- XIII. —THE MOVIE INTERPRETING THE PAST 145
-
- XIV. —THE MOVIE TAKES ON NEW FUNCTIONS 155
-
- XV. —THE MOVIE AS A WORLD POWER 165
-
- XVI. —THE MOVIE AND THE CENSOR 177
-
- XVII. —THE MOVIE AS A WORLD-LANGUAGE 189
-
- XVIII. —THE MOVIE AS THE HOPE OF 201
- CIVILIZATION
-
- APPENDIX A—STATISTICS SHOWING THE 215
- SCOPE OF THE MOTION PICTURE
- INDUSTRY
-
- APPENDIX B—THE SCREEN AS A NEW LIFE 218
- GIVER TO LITERARY CLASSICS
-
- APPENDIX C—WHAT MASSACHUSETTS 221
- THINKS OF MOTION PICTURE
- CENSORSHIP
-
- APPENDIX D—SIGNIFICANT DATES IN THE 222
- EVOLUTION OF THE MOTION PICTURE
-
- APPENDIX E—WHAT THE MOVIE HAS DONE 224
- FOR A GREAT RAILROAD
-
- APPENDIX F—FACTS AND FIGURES 225
- SHOWING THAT THE SCREEN HAS
- BECOME THE FIRST WORLD CONQUEROR
-
- APPENDIX G—MEMBERS OF THE COMMITTEE 227
- ON PUBLIC RELATIONS CO-OPERATING
- WITH MOTION PICTURE PRODUCERS AND
- DISTRIBUTORS OF AMERICA, INC.
-
-
-------------------------------------------------------------------------
-
-
-
-
- That Marvel—The Movie
-
-
-
-
- CHAPTER I
-
- THE MOVIE’S NEW SIGNIFICANCE
-
-
-_Civilization in Peril—Leaders of Thought give Warning—Mankind Repeats
-Old Errors—Needs a Universal Language—The Motion Picture the Only
-Esperanto—Can the Screen Save the Race?—Why a History of the Movies is
-of Crucial Importance._
-
-
-
-
-------------------------------------------------------------------------
-
-
-
-
- CHAPTER I
-
- THE MOVIE’S NEW SIGNIFICANCE
-
-
-WITH striking unanimity contemporary writers dealing with the problems
-vexing humanity to-day express amazement at the fact that the race has
-learned so little from its variegated past, that age after age it
-commits, under new conditions and with changes in terminology, ancient
-blunders resulting, as they did aforetime, in the tragedies of war,
-revolution, famine, epidemics and poverty. As of old, the four horsemen
-of the Apocalypse periodically sally forth, to have their evil way with
-men; more potent, through long practice, in their iconoclasm, as they
-have proved in recent years, than they were in the days of our
-ancestors. The individual, unless he be a moron, learns lessons from
-experience, avoids committing errors that marred his past and may
-become, eventually, worthy the name of a civilized, even a highly
-civilized, being. But there are many experts in mob psychology who
-despondently assert that, while the individual may demonstrate his
-well-nigh infinite superiority to his jungle progenitors, the seeming
-progress of the race as a whole has been merely illusory, that mankind
-is inherently as savage to-day as it was countless centuries ago.
-
-But why should not the race at large follow the course pursued by the
-average individual and derive from its past errors a mandatory
-enlightenment enabling it to avoid those recurrent retrogressions that
-furnish the cynic with arguments against the proposition that mankind is
-gradually ascending to a higher plane of civilization? Various answers
-may be given to this query, but the one to which this chapter calls
-attention is to the effect that to the vast majority of the human race
-the story of mankind’s struggles and failures, triumphs and defeats,
-attainment of high civilizations only to lose them again, is a sealed
-book. The individual man can recall every detail of his experience of
-life and can pursue a course of safety by aid of the lighthouse of his
-past. If this prerogative of the individual could be magnified to
-include all mankind might not the time come presently when no generation
-would repeat the costly errors of preceding generations? Would not the
-mass learn and profit by experience, as does the unit?
-
-Now, is there any possible method whereby the human race can be induced
-to go to school to its recorded past, to the end that our posterity may
-establish eventually a civilization permanently safe from the internal
-and external forces of disintegration that have destroyed so many mighty
-civilizations founded by our forefathers? Is there any way by which men
-in the mass may employ mass history in the same advantageous manner
-adopted by individuals who use their “dead selves as stepping-stones to
-higher things?” Lothrop Stoddard’s recent book, in which he demonstrates
-most ably the disquieting fact that contemporary civilization is menaced
-by many and grave perils, presents to a public that habitually resents
-disturbance of its self-complacent optimism an array of startling data
-making the above queries, to put it mildly, extremely pertinent. “Of the
-countless tribes of men,” says Stoddard, “many have perished utterly
-while others have stopped by the wayside, apparently incapable of going
-forward, and have either vegetated or sunk into decadence. Man’s trail
-is littered with the wrecks of dead civilizations and dotted with the
-graves of promising peoples stricken by an untimely end.”
-
-But wrecks, whether they be of former civilizations or of vessels lost
-upon fatal rocks and reefs, have their value for succeeding nations and
-mariners. They serve to point warning fingers away from the shoals of
-destruction toward the far-flung deeps where progress and safety are to
-be found. It was with this thought in mind, we have no doubt, that Wells
-and Van Loon gave to the reading public recently their absorbingly
-interesting volumes dealing with the rise of man from the amœba to his
-present status as lord of the earth. Both these authors have been
-shocked and horrified by the race’s manifestation in recent years of its
-tendency to revert at times to the murderous practices of its cave-man
-progenitors. That an antidote against periodical returns upon mankind’s
-part to the evil practices of the past might be found in the
-popularization of histories telling a coherent story of our race’s ups
-and downs was a thought that must have come to both Wells and Van Loon
-when they essayed the stupendous tasks that they have so worthily
-accomplished. But while the basic idea underlying their activities as
-historians is sound—for mankind must take cognizance of its past errors
-if it is to indulge in hope for the future—the depressing fact confronts
-us that the printed book, no matter how great may be its apparent vogue,
-reaches but a very small percentage of even the highly intelligent
-public. No. If the evils afflicting mankind were to have been cured
-through books the race would be free to-day from the major disorders
-that threaten the health, if not the life, of existing civilization.
-
-Upon this point, Frederick Palmer, in his interesting and inspiring
-book, “The Folly of Nations,” says:
-
- Our increasing library shelves are heavy with the records of all
- human activities, colossal accumulations of historical and
- scientific researches and the literature of imagination and
- philosophy—but one who seeks works on how to keep the peace
- finds that he has meagre references.... I have before me a list
- of the books and pamphlets the Carnegie Endowment of
- International Peace has published. If I have found little new in
- them, or in any books on the subject, it is _because it may be
- needless for me to search among their details for the great
- truths I have seen in the vividness of gun flashes on the field
- of battle_....
-
-The sentence in italics above, in which Palmer asserts that the great
-truths that have been revealed to him have come to him not from books
-but from the vividness of gun flashes on the field of battle, brings us
-to the crux of our argument, and will be used presently as a point of
-departure for what may prove to be a constructive suggestion of some
-value. If mankind is to be taught to follow the method employed by the
-individual in using the errors of the past to ensure a better future
-_the race must be enabled to visualize its past_. If it refuses to gain
-enlightenment through books some other medium for making history the
-savior of posterity must be found. And it has been found. The great
-truths that were revealed by gun flashes to Frederick Palmer can find
-their way to the hearts and minds of the masses of men if we are wise
-and far-sighted enough to make full and intelligent use of a new medium
-through which Man may gaze upon the mistakes and shortcomings of his
-past, and, forewarned, avoid them in the future.
-
-The race has found at last its universal language, its Esperanto not of
-the ear and tongue but of the eye. The evolution of the motion picture,
-developing in a few years from a toy kinetoscope to a Griffith
-wonder-worker, has made possible, for the first time in the history of
-humanity, an appeal to the heart and mind and soul of man that overcomes
-the ancient handicap of the confusion of tongues. After many centuries
-the check to human progress given at the Tower of Babel has come to an
-end at the entrance to the motion-picture palace. It has been made
-possible at last for history to reveal its secrets, and vouchsafe its
-warnings, not to the comparatively few who read scholarly books, but to
-the millions who, as democracy conquers the earth, have become masters
-of the destiny of nations.
-
-In a brilliant and impressive address delivered last July by Will H.
-Hays at Boston, Mass., before the National Education Association, the
-speaker presented facts and figures demonstrating the marvellous
-progress made of late by the motion picture as a medium for instruction
-in both schools and colleges. He said:
-
- To reflect on the possibilities of the motion picture in
- education is to regret that one’s school days were spent before
- this great invention came to us as a poultice to heal the blows
- of ignorance, but there is consolation in the fact that since
- the advent of pictures the whole world, regardless of age, can
- go to school.
-
-“Regardless of age”—yes, and, also, regardless of race, language,
-inherited or acquired prejudices, and the hot passions that result in
-man’s inhumanity to man. In other words, the human race may now sit
-before a screen and learn through the universal medium of the eye those
-great truths that have been revealed to Frederick Palmer by the vivid
-flashes of the battle-field.
-
-Dreams, you say? Generalities? A vision that begets nothing but vain
-hopes? Suppose, then, that we make a concrete suggestion that, should it
-arouse interest and create discussion, might result eventually in giving
-to what you call “airy nothings” a “local habitation and a name.” The
-insuperable obstacle that has prevented heretofore the establishment
-somewhere upon earth of a university designed for the educational needs
-of the race at large has been linguistic. In a polyglot world a great
-central station for the dissemination of knowledge was impossible so
-long as that knowledge could be inculcated only by means of the written
-or spoken word. But to-day, as Mr. Hays points out in the address quoted
-above, instruction is given, from our primary schools up to our
-universities, through the method of visualization; and, furthermore,
-repeated tests have shown that students prepared for examinations by aid
-of pictures obtain higher marks than examinees whose coaching was
-confined to the media of books and lectures. It is almost impossible to
-exaggerate the significance of the above in connection with the dream we
-have taken the liberty to dream. A world university, a fountain of all
-acquired knowledge for the race at large, became practicable the moment
-the linguistic problem was solved by the Esperanto of the Eye. No longer
-was the vision of a race finding, as do individuals, strength and wisdom
-for meeting the perils of the future by contemplating the mistakes of
-the past a vague, shadowy mockery, destined to vanish with a return to
-common-sense. On the contrary, common-sense had become suddenly
-associated with a project that had left the realm of the abstract to
-enter the domain of the concrete. For what, in the name of common-sense,
-could make so impressive an appeal to the practical man of affairs as
-the perfecting of a method whereby the recurrent set-backs to progress
-that peoples, and mankind at large, inflict upon themselves can be
-reduced to a minimum or, perhaps, rendered permanently obsolete?
-
-Let us suppose that what we will call, tentatively, our Lighthouse of
-the Past had found its Rockefeller or Carnegie, that several hundred
-million dollars were available for the establishment of a world centre
-of enlightenment wherein all the peoples of the earth could study what
-man has done in his dual character of Dr. Jekyll and Mr. Hyde, is it not
-certain that the evil influence of the latter would lose its grip
-eventually upon a race that is so strangely compounded of the god-like
-and the diabolical? Seeing is believing. Show mankind both the glories
-and the horrors of the past, let each tribe, nation, race ponder its own
-achievements and its own failures, reveal to the pilgrim students
-flocking to our lighthouse from every corner of the earth both the
-microscopic and the telescopic aspects of history, to the end that they
-may return to their respective native lands inspired and eloquent
-advocates of a better world, and, lo, the problems seemingly insoluble
-to us to-day will be solved through a mass enlightenment that, before
-the advent of the screen, was beyond the wildest dreams of the most
-optimistic visionaries.
-
-And where, you ask, shall our Mecca for the pilgrims of progress be
-located? For many reasons, there is but one country to-day available for
-the project briefly outlined above, and that is the United States.
-Geographical, historical, diplomatic, financial, educational and racial
-factors interwoven in the enterprise combine to make ours the only land
-in which this Lighthouse of the Past, this university of universities,
-could stand a fair chance of functioning successfully. Somewhere in our
-country there is an ideal location contiguous to one of our great cities
-adapted by man and nature to the needs of our experiment in racial
-regeneration. Where this location may be is a question to be answered in
-the future. Upon this site, however, when it has been chosen, can not
-you who have read the foregoing, and have begun, perhaps, to dream my
-dream, picture a vast group of buildings, both beautiful and
-utilitarian, within which all that mankind has done of good or evil
-shall be revealed, year after year, generation after generation, to the
-critical but hopeful eyes of the race at large? Give full rein to your
-imagination in this connection! Here shall be shown to our Mecca’s
-pilgrims all of Man’s achievements in the realms of science, art,
-government, industry, commerce, social betterment. Here shall be
-revealed, also, the blunders, the failures, the tragedies that were the
-price paid for these achievements.
-
-Here may you visualize the epic tale of Man’s rise from protoplasm to
-power, from an amœba to ruler of the earth. Here may a Chinaman study
-the past of his people through forty centuries of weal and woe; the
-modern Greek glory in the splendors of ancient Athens or appraise his
-compatriots’ achievements of yesterday; the Norseman, the Slav, the
-Teuton, the Celt, the Anglo-Saxon, the Latin, the Jap, the Arab, the
-East Indian learn from the screen what his race, or nation, or tribe has
-done for or against—and they have all done both—the cause of advancing
-civilization. There shall radiate, if our dream comes true, from this
-great centre where all knowledge is visualized a light that shall grow
-ever brighter, as the generations come and go, routing the errors of
-ignorance and racial prejudice and making possible that for which the
-great hearted of the race have so long striven in vain, namely, the
-brotherhood of man.
-
-Let me transpose two sentences from a timely book from which I have
-already quoted. Says Frederick Palmer on the last page of his
-enlightening volume “The Folly of Nations”: “The world of to-day thinks
-through its eyes looking at the screen. Where are our millionaires who
-seek worthy objects for their benefactions?” And, from another recently
-published book, “The Salvaging of Civilization,” by H. G. Wells, can be
-most aptly quoted the following pertinent excerpt:
-
- It has become clear that the task of bringing about that
- consolidated world state which is necessary to prevent the
- decline and decay of mankind is not primarily one for the
- diplomatists and lawyers and politicians at all. It is an
- educational one. It is a moral based on an intellectual
- reconstruction. The task immediately before mankind is to find
- release from the contentions, loyalties and hostilities of the
- past, which make collective world-wide action impossible at the
- present time, in a world-wide common vision of the histories and
- destines of the race. On that basis, and on that alone, can a
- world control be organized and maintained. The effort demanded
- from mankind, therefore, is primarily and essentially a bold
- reconstruction of the outlook upon life of hundreds of millions
- of minds.
-
-During the past eight years the human race has undergone the bloodiest
-ordeal of the ages and, succeeding it, the bitterest disappointment that
-mankind has yet been forced to endure. A confusion of tongues that made
-European diplomacy helpless at a great crisis rendered a world war
-inevitable and the lack of a common medium of enlightenment at
-Versailles postponed indefinitely the establishment of permanent peace
-upon earth. Had Wilson, Lloyd George, Clemenceau and Orlando been
-obliged every morning at the Peace Conference to spend several hours,
-before tackling the affairs of a disordered world, in front of a screen
-upon which was depicted before their keen eyes the immediate tragic past
-and the deplorable present of the nations of the earth the final outcome
-of their deliberations might have been of greater value to the cause of
-civilization than it has proved to be. Had the Esperanto of the Eye been
-adopted as the official language at Versailles could not the Conference
-have avoided a repetition of the fatal errors that crept into its
-verdicts as an evil heritage from its century-old predecessor, the
-Conference of Vienna? Did not Wilson and Lloyd George fail to take
-advantage of a new medium of enlightenment that was denied a hundred
-years ago to Metternich and Talleyrand? Is it not even possible that had
-the cinema played an enlightening part at Versailles that which is of
-real value in the basic idea underlying the League of Nations might be
-exercising greater potency in a quarrelsome world to-day than it appears
-to be?
-
-These queries and conjectures are put forward not for the purpose of
-stimulating further controversy regarding the details of what I have
-called above “the bitterest disappointment that mankind has yet been
-forced to endure,” namely, the Versailles Peace Conference. They are
-thrown out merely to emphasize the comprehensive fact, recognized by
-Palmer, Stoddard, Wells, and many other able contemporary writers, that
-mankind, if it is to make use of the errors of the past to avoid the
-pitfalls of the future, must find a way to get great truths into the
-mind of the race at large not through the lurid flashes of the
-battlefield but by means of a universal language. There is, and for an
-indefinite future there can be, but one such medium of expression,
-namely, the Esperanto of the Eye. Through it, and through it alone, can
-Wells, and those who believe with him that civilization may yet be
-salvaged, further that “world-wide common vision of the histories and
-destinies of the race” that has become of late the one great hope
-mankind can to-day reasonably cherish.
-
-A Lighthouse of the Past, a university of universities, a fountain of
-all revealed knowledge inculcated through a medium understood of all
-men, a Mecca for the pilgrims of peace and progress from all corners of
-the earth, forever adapting itself to the growing needs of mankind for
-enlightenment, sending forth, year after year, its polyglot graduates to
-carry its teachings, warnings, promises to every tribe and nation on the
-planet—is it not a consummation to be devoutly wished, a dream worth
-every sacrifice to bring within the purview of reality? If your answer
-to this query, dear reader, is in the affirmative, the chances seem to
-be that you will find the following chapters of this book worthy of your
-earnest consideration.
-
-
-------------------------------------------------------------------------
-
-
-
-
- CHAPTER II
-
- THE MOVIE AT ITS BIRTH
-
-
-_Muybridge’s Trotting Horses—Edison’s Kinetoscope—The Problem Eastman
-Solved—The Movie as a Universal Language—A Toy for Children that Became
-a World Power—The Men Who Rocked the Cradle of a New Hope for the Race._
-
-
-
-
-------------------------------------------------------------------------
-
-
-
-
- CHAPTER II
-
- THE MOVIE AT ITS BIRTH
-
-
-FOR countless ages Man watched the birds in flight, realized his own
-motor handicaps, and relegated his hope of flying to a life which he
-might eventually lead in the world of spirits. An insect or an angel
-might have wings but the lord of the earth was by nature debarred from
-the air. Then somebody somewhere invented a kite, and for another series
-of centuries Man played with a toy whose ultimate significance he failed
-to grasp. He had not as yet sensed the picturesque truth that the
-world’s most potential inventions have come to us, by a process of
-evolution, from children’s playthings. The laboratory had its beginnings
-in the nursery. The cave-man’s children taught him progress.
-
-Through suggestions from the kite, the Wright brothers made air
-navigation possible. From another toy, Edison’s kinetoscope, has come
-the cinematograph. And even its inventor, possessing, though he does,
-the creative imagination, failed to realize until recent years the
-startling possibilities imbedded in the plaything with which he
-entertained the cosmopolitan throngs that flocked to the World’s Fair at
-Chicago in 1893.
-
-When Edison recently made a visit to the General Electric Company’s
-plant at Schenectady, N.Y., to recall old memories and to forecast the
-future possibilities of electrical devices, he found there still
-standing two insignificant old sheds by the river bank, the modest plant
-of the original Edison Machine Works of 1886. In amazing contrast to
-this relic of the past there stretched away in every direction factory
-after factory, covering an area of 523 acres, and vouchsafing to the
-Wizard of Menlo Park a concrete manifestation of the fact that in this
-age of progress even the wildest dream may eventually come true. But the
-contrast between Edison’s work-shop of 1886 and the General Electric
-plant of to-day, astounding as it is, is, in its outward aspects, a
-local phenomenon. To visualize it, you must go to Schenectady, N.Y. The
-difference between Edison’s kinetoscope of thirty years ago and the
-moving picture of the moment can be appreciated, on the other hand, by a
-mere effort of the memory and the imagination combined. The kinetoscope
-has been relegated to the attic but the moving picture has acquired as
-its domain not merely the earth but the starry heavens and the realms of
-space. Eventually the very outer edge of the physical universe is
-destined to be screened.
-
-Before recounting presently the amazing and romantic story of the
-evolution of the motion picture from a plaything to a medium unrivalled
-for the promulgation of both good and evil, a Frankenstein created by
-Man’s ingenuity that must be given a soul to make it safe for the world,
-it may be well to pause at the outset to answer the query, frequently
-put to the writer, as to why what seems to be merely a popular form of
-amusement should be taken seriously as a factor in the struggle modern
-civilization is undergoing to save itself from destruction. Perhaps no
-better answer to this question can be given than is furnished by certain
-facts and figures presented by Will H. Hays to the National Education
-Association in session at Boston, Mass., in July, 1922, in the following
-illuminating words:
-
- In a little over fifteen years the motion picture has grown from
- a naked idea until to-day it is the principal amusement of
- millions. It has become one of the greatest industries in
- America, having an investment of $1,250,000,000, with
- $75,000,000 paid annually in salaries and wages, and
- $520,000,000 taken in annually for admissions. In the United
- States, in the big cities and in those ample-shaded towns and
- villages which comprise America, there are perhaps fifteen
- thousand motion picture theatres and in those theatres more than
- seven million seats. Taking into account at least two
- performances a day, and applying the collected statistics, we
- estimate that every seven days between Maine and California,
- fifty million men, women and children look for an hour or two at
- the motion picture screen.
-
-Nothing further need be said in regard to the importance of the general
-subject we have under consideration. A medium for expression which makes
-its imprint weekly upon the minds of approximately one half of our
-population is worthy of the closest study by the people of this country.
-Its origin, its early growth, its present status and its future as a
-universal language, destined, perhaps, to be the greatest civilizing
-medium the race has known, are topics the timely importance of which can
-hardly be overrated. To paraphrase an old political truism, as goes the
-screen so goes the country—and, possibly, the race at large.
-
-Briefly the early history of the cinematograph is in substance as
-follows: By the revolutionary achievement of the Frenchman Daguerre, who
-discovered a method whereby sunlight could be made to fix a permanent
-image of an object upon a sensitized surface, a door was opened showing
-the way to the marvellous triumphs that the last century has vouchsafed
-to the camera. But impasse after impasse checked the progress of the
-pioneers of photography. When Daguerre began his historic career as the
-first photographer, an exposure of six hours—more than twenty thousand
-seconds—was required to obtain a permanent impression of the object
-photographed. Instantaneous photography seemed at that time as remote a
-possibility as photography in colors appeared to be but a short time
-ago. But the time came when Chemistry, the mother of modern marvels,
-solved the problem confronting the early photographers. The laboratory
-found a surface so sensitive to light that it could take and retain a
-picture perfect in detail in less than one thousandth part of a second—a
-feat which in Daguerre’s time would have required an exposure twenty
-million times as long. How important in connection with the eventual
-advent of the motion picture was Man’s mastery of the time-element in
-photography is tersely explained by Frederick A. Talbot, an authority on
-the early history of the cinematograph, as follows:
-
- The wonderful achievement of instantaneous photography assumed
- at first a scientific rather than a commercial value. Many a
- “snap-shot” is taken which does not betray whether the plate has
- been exposed for six hours or only one-thousandth of a second;
- but, on the other hand, a “snap-shot” of a quickly moving object
- may seize upon and fix an interesting characteristic motion. It
- was this fact which led certain ingenious minds to perceive in
- instantaneous photography a valuable means of analyzing motion.
- If a single photograph reproduced the exact posture of a moving
- object at any given instant of time, they argued that a series
- of such photographs, if taken in sufficiently rapid succession,
- would form a complete record of the whole cycle of movements
- involved, for instance in the jump of a horse or the flap of a
- bird’s wing.
-
-Thomas A. Edison, in an interview given to Mr. Hugh Weir and recently
-published in _McClure’s Magazine_, enlightens us regarding Mr. Talbot’s
-proposition. Asked what first suggested to him the idea of the
-motion-picture camera, Mr. Edison said:
-
- The phonograph. I had been working for several years on
- experiments for recording and reproducing sound, and the thought
- occurred to me that it should be possible to devise an apparatus
- to do for the eye what the phonograph was designed to do for the
- ear. It was in 1887 that I began my investigations, and
- photography, compared with what it is to-day, was in a decidedly
- crude state of development. Pictures were made by “wet” plates,
- operated by involved mechanism. The modern dry films were
- unheard of. I had only one fact to guide me at all. This was the
- principle of optics, technically called “the persistence of
- vision,” which proves that the sensation of light lingers in the
- brain for anywhere from one-tenth to one-twentieth part of a
- second after the light has disappeared from the sight of the
- eye.
-
-In other words, the fact that the human eye is a photographic camera
-possessing memory may eventually save civilization from the cataclysm of
-which contemporary prophets warn us, _in that it has made possible a
-medium of communication for the race at large denied to us by the
-tongue_.
-
-Posterity will owe a great debt of gratitude to Thomas A. Edison for
-various revolutionary inventions but it begins to be apparent to
-optimistic observers that perhaps his chief claim to the thanks of
-mankind will be due to the initial impetus he gave to the motion
-picture, vouchsafing to a bewildered race the universal language of the
-eye, by which, possibly, the brotherhood of man may eventually function
-to overcome the evils that have darkened our past. Says Edison: “I do
-not believe that any other single agency of progress has the
-possibilities for a great and permanent good to humanity that I can see
-in the motion picture. And these possibilities are only beginning to be
-touched.”
-
-Will it not repay us, then, to examine the “possibilities” to which Mr.
-Edison refers, to the end that we may take the screen more seriously
-than heretofore, may regard motion picture theatres more attentively and
-hopefully as being, perhaps, civilization’s one best bet? Unless,
-however, we get a somewhat comprehensive view of the variegated past of
-the movies “the permanent good to humanity” that they can accomplish
-will not be apparent to us. Let us, therefore, get on with our story.
-
-The early history of the cinematograph presents a study in international
-rivalry. The United States, England and France wrote names on the scroll
-of fame upon which the scientists and promoters who rendered motion
-pictures possible make their bid for immortality. Edison and Eastman,
-Americans, Daguerre and the Messrs. Lumière and Sons, Frenchmen, and
-Muybridge and Robert Paul, Englishmen, are the leading names among the
-_dramatis personæ_ who took part in the first act of a drama that began
-as an amusement for children but which now promises to develop into a
-miracle-play regenerating the human race.
-
-Scientific technicalities have no place in a book designed to tell the
-story of the movies from what is called in newspaper circles “the human
-interest standpoint,” but it is necessary to apportion credit here for
-what the three nations above mentioned did respectively toward solving
-the initial problems confronting the pioneers who raised photography
-from a tortoise to a bird, giving it pinions that defy time and space.
-To change the metaphor, Daguerre, a Frenchman, rocked the cradle of
-photography, Muybridge, an Englishman, taught it to run, and Edison, an
-American, gave it wings. Behold here, at last, a triple alliance that is
-changing the face not merely of a continent but of a planet. The
-mountains were in labor and brought forth not a little mouse but a
-marvellous creature whose dynamics for both good and evil can not be
-over-estimated.
-
-The claim that England can put forward for furnishing first aid to the
-movies bears the date 1872 and is summarized as follows by Mr. Edison:
-
- An Englishman of the name of Muybridge, who was an enthusiast on
- two subjects—cameras and race horses—was visiting, at his
- California farm, Senator Leland Stanford, who was also something
- of a “crank” on the subject of blooded trotters. During the
- visit the merits of a certain horse, owned by the Senator, came
- under discussion, Stanford contending for one fact, and his
- guest arguing for another. To settle the dispute Muybridge
- conceived an ingenious plan.
-
- Along one side of the private race-course on the farm he placed
- a row of twenty-four cameras. Attached to the shutter of each,
- he fastened a long thread, which in turn was carried across the
- track, and then, to make sure of obtaining sharp exposures, he
- erected a white screen opposite to serve as a reflector. When
- all was in readiness the race horse was turned loose down the
- track.
-
- As it dashed past the rows of cameras the various threads were
- snapped, and a series of photographs, establishing each
- successive point in the “action” of the horse, were
- automatically registered. When they were developed they revealed
- for the first time a complete photographic record of the
- minutest details of a horse in actual motion, and Muybridge had
- the satisfaction of using them to win his argument.
-
- He would have laid the pictures away in his private collection,
- but someone suggested trying the effect on a Zoetrope (akin to
- the Kinetoscope) apparatus. The result was so startling that it
- created something of a public sensation. But, except as a
- novelty, there was little practical benefit gained. To have made
- an actual motion picture, lasting even for the space of a single
- minute, at the rate of twelve exposures per second, the minimum
- for steady illusion, would have required, under the plan of
- Muybridge, seven hundred and twenty different cameras.
-
-Half a century has passed since that historic day when Muybridge
-demonstrated that he had a better eye for trotting horses than Senator
-Stanford and put California on the map as a prominent centre of motion
-picture progress, a position which that State has most brilliantly
-maintained. During the fifty years from 1872 to 1922, the period from
-Muybridge to Griffith, the scientific problems confronting the pioneer
-inventors of the cinematograph, and they were many and difficult, were
-solved; and from the crude pictures of a trotting horse in motion were
-evolved the screen marvels of to-day. The high lights of that crucial
-half century in the development of the movies, a development that is not
-only interesting in itself but full of encouragement to the optimist who
-believes that the new and universal language of the eye may be employed
-to warn the race against repeating the errors of the past, will be
-considered in the following chapters of this book.
-
-
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-
-
-
-
- CHAPTER III
-
- THE MOVIE’S FIRST STEPS
-
-
-_The Movie Learns to Walk—George Eastman’s Great Achievement—The
-Kinetoscope Goes to England—John W. Paul Throws Motion Pictures on a
-Screen—London “Bobbies” See the First Movie Ever Shown—America, England
-and France the Triple Alliance of the Screen._
-
-
-
-
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-
-
-
-
- CHAPTER III
-
- THE MOVIE’S FIRST STEPS
-
-
-NO story of the evolution of the motion picture from an experiment in
-photography to a factor in the daily lives of millions of people would
-be complete without a passing reference to the impetus given by George
-Eastman, of Rochester, N.Y., to what was at the outset a toy for
-children—destined eventually to challenge the untried resources of the
-laboratory. Thomas A. Edison says: “Without George Eastman I don’t know
-what the result would have been in the history of the motion picture.”
-For a long time after Muybridge had demonstrated the possibility of
-photographing objects in motion any real advance in what was practically
-a new art was impeded by the weight, fragility and general inadequacy of
-the glass plates employed in camera work. Gelatine, transparent paper,
-and other substitutes for glass, were tried in vain. How Eastman finally
-solved the problem by the use of celluloid is explained tersely and
-clearly by F. A. Talbot as follows:
-
- In the early part of 1889 experiments were being made to
- discover a varnish to take the place of gelatine sheets. One of
- his chemists drew Mr. Eastman’s attention to a thick solution of
- gun-cotton in wood alcohol. It was tested to prove its
- suitability to take the place of the gelatine, but was found
- wanting in practical efficiency. However, Mr. Eastman recognized
- the solution as one which might prove to be the film base for
- which he had been searching. He had had such a medium in mind
- when engaged in his first experiments in 1884, which resulted in
- the production of the stripping film. He decided to utilize this
- solution of gun-cotton in wood alcohol and fashion it into the
- foundation for the sensitized emulsion, so that stripping and
- other troublesome operations of a like nature might be avoided.
- He was moved to this experiment because this solution could be
- made almost as transparent practically as glass. Accordingly he
- set to work to devise a machine to prepare thin sheets such as
- he required from this mixture. _Success crowned his efforts, and
- in 1889 the first long strip of celluloid film suited to
- cinematograph work appeared in the United States._
-
-Thus had George Eastman removed for Thomas A. Edison the one obstacle
-that had hitherto made the latter’s projected kinetoscope impracticable,
-and celluloid had become the “Open Sesame” to that wonderland in which
-the movie fans of to-day delight to wander.
-
-Like the telephone which was, in its early days, looked upon as an
-interesting scientific toy not destined to play an important part in the
-daily lives of the people at large, Edison’s kinetoscope was not taken
-seriously by the crowds who found it but one of many novel features
-combining to make the Chicago World Fair of 1893 a success. They flocked
-to see it, marvelled at its ingenuity, but failed, as did Edison
-himself, to realize that the world had been enriched by not merely a new
-plaything but by a novel medium for influencing the destinies of the
-race, the ultimate stupendous significance of which we, even thirty
-years later, can only vaguely estimate. It is amazing but true that, so
-little did Edison appreciate the fact that he had invented not an
-ephemeral toy but the only universal language yet vouchsafed to the
-race, he neglected to obtain patents for his kinetoscope outside of the
-United States. His oversight in this connection had far-reaching
-results, the most important of which historically gave to England
-instead of the United States the honor of throwing upon a screen the
-first “movie,” as that word is understood to-day.
-
-That a Yankee notion should fail to realize its own possibilities and be
-forced eventually to thank an Englishman for placing it upon the heights
-from which it was to win world-dominion is not an agreeable reflection
-to the ultra-patriotic American, but our story of the evolution of the
-movie must now take us across the Atlantic and introduce to us Mr.
-Robert W. Paul, electrical engineer and manufacturer of scientific
-apparatus, whose workshops were located in Hatton Garden, London.
-Reversing the process of the “star of empire” it was Eastward that the
-movie, in its search for development, had taken its way. Cradled in
-California, it had learned to walk in Menlo Park, New Jersey, and
-Rochester, New York, and was now to realize its youthful possibilities
-in the British metropolis.
-
-Two peripatetic Athenians, one of them a toy-maker, had seen, admired
-and coveted the Edison kinetoscope at the Chicago World’s Fair. They had
-the European market in mind for the new plaything and acted at once
-without looking into the question of patents. To Paul, at Hatton Garden,
-London, came the Athenians with a kinetoscope they had obtained in the
-United States, urging him to manufacture duplicates with which they
-might supply the English, and possibly the Continental, market. Paul,
-however, had read his Virgil and heeded the old poet’s warning against
-Greeks bearing gifts. Supposing, of course, that Edison had protected
-his invention by English patents, Paul rejected the proposition of the
-Greeks. Later, however, he discovered that, so far as the English Patent
-Office was concerned, he was free to manufacture kinetoscopes for the
-European market and presently went at it with a will and with
-considerable success.
-
-But Paul was a live wire with a vision, as, years ago, I clairvoyantly
-called Will H. Hays. He realized that the kinetoscope was, like our dead
-selves, but a stepping-stone to higher things. It furnished a motion
-picture to only one observer at a time. What Paul wanted, and what the
-world has proved that it craved, was a device whereby thousands of
-spectators could gaze at a movie at one and the same moment. Muybridge
-had solved the first problem in motion photography, Edison the second,
-Eastman the third, and Paul was confronted by the fourth, perhaps the
-most difficult of the quartet.
-
-How this resourceful Englishman managed to render the peep-hole of a
-kinetoscope obsolete and replace it by a screen upon which countless
-eyes might gaze is a matter of technical and scientific interest, out of
-place in the story we are telling. Suffice it to say that what he
-achieved in overcoming the obstacles confronting him has given him a
-high place on the list of inventors who, one by one, and in widely
-separated corners of the planet, made possible, during a half century of
-effort, the motion picture of to-day.
-
-We get from Frederick A. Talbot a side-light on an historic episode in
-London that was the turning-point in the career of Robert W. Paul, and
-of even greater importance to the human race than any but a few
-far-seeing movie enthusiasts have yet realized. Says Talbot:
-
- About three o’clock one morning, in the early months of 1895,
- the quietness of Hatton Garden was disturbed by loud and
- prolonged shouts. The police rushed hurriedly to the building
- whence the cries proceeded, and found Paul and his colleagues in
- their workshop, giving vent to whole-hearted exuberance of
- triumph. They had just succeeded in throwing the first perfect
- animated pictures upon a screen. To compensate the police for
- their fruitless investigation, the film, which was forty feet in
- length, and produced a picture seven feet square, was run
- through the special lantern for their edification. They regarded
- the strange spectacle as ample compensation, and had the
- satisfaction of being the first members of the public to see
- moving pictures thrown upon the screen.
-
-Unfortunately the law-abiding fervor that animates the soul of the
-London “Bobby” did not get into the camera on that epoch-making night.
-Had it done so, the early career of the motion picture might have been
-less objectionable to the guardians of morals on both sides of the
-Atlantic. But that’s another story—to be told in a later chapter. It is
-only just to say here, however, that it was not the fault of Robert W.
-Paul that in their early years the movies went, more or less, to the
-bow-wows.
-
-Of Paul and his sensational achievement as the father, or, rather, the
-step-father, of the movie there is much interesting data extant, the
-leading features of which are destined to hold a permanent place in the
-history of the newest of the arts developed by Man’s genius. How, in
-partnership with Sir Augustus and Lady Harris, he made of the Olympia
-Theatre in London the first picture palace in the world, catching the
-popular fancy with what he called his “theatograph”; how he was
-eventually in control of eight London theatres showing motion pictures;
-how his contract with the Alhambra Theatre for two weeks of pictures in
-March, 1896, was stretched eventually to cover four years are part of
-the early records of the screen and account for the name “Daddy Paul” by
-which this ingenious and daring Englishman is known in movie circles
-across the water.
-
-But even Paul’s early successes with motion pictures in the London music
-halls did not open his eyes, or the eyes of his colleagues, to the
-possibilities and permanency of the new form of entertainment they had
-given to the world. Both Paul and Sir Augustus Harris believed that the
-fickle public would soon tire of what seemed to be to them merely an
-ephemeral novelty, to be soon relegated, as had been countless
-vaudeville innovations, to the over-flowing theatrical lumber-room. One
-of the strangest features of the history of the motion pictures during
-the period of their early youth is that hardly one of their scientific
-or commercial exploiters, from Edison down, had anything like a full
-appreciation of the future that awaited the screen, of the marvellous
-power for growth that lay in the germ from which the toy kinetoscope had
-sprung.
-
-There are those who assert that the ultimate salvation of modern
-civilization will be accomplished by a triple alliance established by
-the United States, England and France. Those who make this prediction
-have in mind, of course, a trio of fighting nations who, by force of
-arms, will eventually compel an unruly world to come to order and accept
-the point of view cherished by the conquerors. But is it not possible
-that America, England and France, having worked together as a triple
-alliance to perfect the motion picture, have given to the race a medium
-for enlightenment that may make another world war in defence of
-civilization unnecessary? Is it not, at least, conceivable that these
-three nations, whose inventive and progressive genius made, through
-Daguerre, Edison and Paul, the motion picture possible may find, in time
-to save humanity from a hideous cataclysm, that the screen, in a
-democratic world, may so strengthen the influence of peace-making
-diplomacy as to render eventually armies and navies practically
-obsolete?
-
-And in this connection, it is interesting to note that the claim of
-France to a high place in that triple alliance which made the movies a
-tremendous power for both good and evil in a perturbed world does not
-rest wholly upon Daguerre and his invention of the daguerreotype. No
-account of the evolution of the motion picture would be complete without
-reference to the impetus given to the new industry in “Daddy” Paul’s
-halcyon days by the Messrs. Lumière and Sons, of Paris, France,
-manufacturers of photographic apparatus, dry plates, etc. The Edison
-kinetoscope had come within their purview in 1893 and they had realized
-at once, as had Paul, that a motion picture that could have but one
-observer at a time was merely a butterfly in the chrysalis. The Messrs.
-Lumière solved ingeniously, and in their own way, the problem that had
-confronted Paul and are entitled to a part of the glory that goes to
-those who changed the kinetoscope from a peep-show for one to a screen
-display for hundreds.
-
-It was the French machine that brought Edison’s one-eyed toy back to the
-country of its birth raised to the dignity of an amusement for adults.
-Through the energy and far-sightedness of Richard G. Hollaman, head of
-the Eden Musée, of New York, the Lumière apparatus, in the Fall of 1896,
-created something of a sensation in the American metropolis. To the Eden
-Musée, known to fame for its presentation of historic personages of the
-past, belongs the honor of making the path to glory easy to the
-celebrities of to-day. Fame was now to discard stuffed effigies as a
-reward for greatness to use the screen to bring the exalted of the earth
-down to the masses. The movie had been finally launched upon a career
-that was to lead it toward heights from which to-day it can see a future
-that, unless the human race wantonly commits hari-kari, will be
-unimaginably glorious.
-
-
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-
-
-
-
- CHAPTER IV
-
- THE MOVIE GOES TO THE BAD
-
-
-_The Era of Fly-by-Night Speculation—The Mushroom Movie Craze—The
-Screen’s Youthful Indiscretions—Stupidity and Cupidity as Partners—The
-Degradation of a New Art-Form—Boy-Made Scenarios—The Stage Versus the
-Screen—A Future for Both._
-
-
-
-
-------------------------------------------------------------------------
-
-
-
-
- CHAPTER IV
-
- THE MOVIE GOES TO THE BAD
-
-
-WHOEVER asserted that “you can’t indict a whole nation” made a sweeping
-generalization that was both historically and psychologically accurate.
-In what I have said, and am about to say, regarding the evil influences
-affecting the early years of the movie, I do not wish to do an injustice
-to those early promoters in the new industry who refused to degrade the
-screen, or to treat it as an ephemeral, wild-cat speculation. There were
-producers, at the very outset of the industry, who builded perhaps
-better than they knew, and who, because of their refusal to take the
-path of least resistance, are now, after a quarter of a century of film
-exploiting, the most successful and influential factors in the industry.
-They prevailed where those whose pernicious activities threatened the
-rise, perhaps the permanency of the movie, fell by the wayside.
-
-It is regrettable, nevertheless, that the childhood of the movie was so
-deeply influenced by various pioneers who could not realize its power
-for good nor foresee its future greatness both as an art and as a
-moulder of public opinion, morals, and enlightenment. But the screen in
-its early years was dominated largely by get-rich-quick exploiters,
-adventurers out for the easy money flowing into the coffers of the movie
-“palaces,” less admirable in most ways than the hard-boiled
-treasure-seekers who flock to newly-discovered gold-fields. There is
-something of the romantic and heroic in the Argonauts who developed
-California, the South African diamond mines and the Klondike. They
-risked their lives in a great game of chance and won or lost in a
-dramatic struggle in which the winners had displayed necessarily certain
-sturdy, sterling qualities.
-
-The gold-bearing realm of the movies, on the other hand, was invaded at
-the outset by a good many speculative fortune-seekers who staked upon
-their ventures nothing but their craftiness and their audacity. They
-were about as admirable as a bucket-shop gambler who, by expending a
-minimum of money and energy, hopes for a movement of the market that
-shall make him rich over night. The movie, as an anonymous writer in
-Collier’s Weekly says, was, in its early days,
-
- nothing that could justifiably attract a big investor, or a real
- novelist, or a good actor. The first movie-actors were for the
- most part of the old-time chorus-girl and spear-carrier type;
- the great scenario-writers were the shop-girls or office boys
- who were told of the sudden need for stories, with no real
- training or knowledge of writing—with here and there a newspaper
- cub or magazine embryo who stumbled into a new gold vein where
- stories written in an hour could be sold for fifteen dollars;
- the first investors were the clerks or advertising men or born
- gamblers, usually in touch with the cheap end of the theatrical
- world, who had a little money to invest in a new scheme,
- provided it “looked good” and “wasn’t too big.”
-
-It is a safe bet that the majority of my readers can remember the time
-when they looked upon motion pictures with a mingling of contempt and
-impatience, realizing vaguely, perhaps, the promise the screen suggested
-of better things but disgusted with its seemingly stubborn adherence to
-cheap claptrap, crude melodrama, and unspeakably vulgar farce. My
-personal experience in connection with the movies is, I imagine, typical
-of that which has come to thousands of Americans during the past quarter
-of a century. I can still remember the thrill I experienced when I first
-gazed upon human beings in motion screened by a camera. What the
-photographed puppets did was not, at the moment, of great consequence.
-The mere fact that they came and went, walked, ran, danced before my
-eyes was startling enough. I was fascinated by a scientific achievement
-that was of itself sufficiently interesting to warrant my presence in
-that audience of long ago.
-
-But my subsequent activities as a movie fan in embryo were of short
-duration. Like thousands of my fellow Americans, I came, I saw, but I
-did not conquer—in fact, I was repelled. For years thereafter I avoided
-the movie palaces, realizing that I was temperamentally unfitted to
-enjoy optical contacts with adultery, murder, theft and sudden death.
-Nor was my sense of humor of a kind that found anything to laugh at in
-squash-pie farce.
-
-But even the cupidity and stupidity that had their effect upon the
-screen in its earlier years could not kill the goose that was destined
-eventually to lay something better than golden eggs. Though ignorance,
-avarice and vulgarity for many years influenced, to too great an extent,
-the movies, they could not destroy its inherent power of regeneration,
-nor the cumulative force exercised by the higher type of producers which
-eventually made that regeneration possible. How the screen was saved
-from becoming the exclusive property of the underworld by the survival
-of the fittest, or the most enlightened, of the early promoters, will be
-told presently, but it is interesting, at this juncture, to discuss for
-a moment the question as to why its earlier career was so deplorably
-reprehensible.
-
-Reference has been made to the fact that in the United States, England
-and France the first exploiters of motion pictures were under the
-delusion that this new form of entertainment was of merely ephemeral
-value, that its drawing-power as a theatrical novelty would soon pass
-away. Thus it was that in this country small men, of small means,
-hastened to “take flyers” in the latest get-rich-quick device, and
-throughout the United States was observed a mushroom growth of “picture
-palaces,” financed on a shoe-string and designed to collect “easy money”
-before it became uneasy. There were those among the pioneer promoters of
-motion pictures who had read of the tulip craze in Holland, or of the
-Mississippi bubble in France, and imagined that the bottom would some
-day suddenly fall out of the “movie boom,” ruining those who had not
-“cashed in” in time. They failed to realize that humanity could not
-afford to lose an inestimable boon that had come to it, namely, a new
-method for the telling of stories.
-
-There had existed, before the movie’s birth, but four media for the
-dissemination of narratives—the tongue, the play, the printed story, and
-the printed poem. In the childhood of the race, tale-telling was
-confined to word of mouth. Later on, the stage came into existence, and
-mankind’s craving for stories was partially satisfied by the drama. The
-invention of the printing-press gave to a soul-hungry race the book,
-with its infinite capacity for telling tales, old and new, to the
-grown-up children of the race.
-
-But from Gutenberg’s time to Edison’s Man had found no new medium
-through which his eternal craving for stories could be assuaged.
-Literature and the drama, despite the impetus vouchsafed to them by the
-printing-press, are of aristocratic origin and have failed to adapt
-themselves wholeheartedly to the broadening tendencies and demands of
-the age. Democracy needed a new approach to the romance of existence, an
-approach that the millions could make without too great a sacrifice,
-and, lo, the movies blazed the way to it, despite the fact that their
-advance guard was for the most part unworthy of the high mission that
-chance had thrust upon it. These pioneers had in their hands the fifth
-device which Man has found for satisfying his soul’s appetite for
-inspiring tales, more universal in its appeal than the tongue, the play,
-the novel or the poem, and many of them degraded it, alienating in the
-beginning those conservative, constructive forces in the community which
-have only recently come to the assistance of the screen.
-
-Wells and Van Loon, each in his own interesting way, have told us
-recently the tragi-comic story of Man’s evolution from slime to
-Shakespeare. On a large canvas it is the same picture that the movie
-presents in miniature from grime to Griffith. The great weakness of the
-motion picture industry throughout its formative years, a weakness still
-too much in evidence, is at the top and not at the bottom. The movies
-for years lost the support of the more enlightened classes of the
-community not because camera-men, carpenters, electricians and stage
-hands were not competent but because the powers in control of the
-completed output, the “bosses” of the new industry, failed to make the
-best use of the power that had come to them. Says the producer who
-recently made his public confession through the pages of _Collier’s
-Weekly_:
-
- The directors were hard to deal with. They reflected the one
- greatest fault of the entire industry: they knew not that they
- knew not. Without adequate background, for the most part,
- without adequate training or knowledge of human character,
- without even a rudimentary philosophy or idealism, or sense of
- real values, to qualify them for leadership, they were given
- money and authority and power and told to make films for the
- multitude. Surrounded by minor sycophants, they soon came to
- believe themselves almost above criticism. A sincere critic was
- more apt than not to be regarded as an enemy.
-
-There is something grimly ludicrous in the fact that for years after the
-screen had proved conclusively that the race had finally found an
-effective new method of telling stories more widely appealing, more
-direct in its methods than the play, the novel or the poem, the courts
-of last resort dominating the output of the films were composed largely
-of men without sufficient education to appraise the value, or lack of
-value, of the scenarios upon which, in the last analysis, depended the
-success or failure of their ventures. They seemed to be ignorant of, or
-indifferent to, the illuminating generalization to be adduced from the
-history of literature that there is nothing too good for the masses,
-that that which survives in letters the blue pencil of posterity is the
-best, not the mediocre or the worst. Had they found themselves several
-centuries ago in the Mermaid Tavern at London, they would have turned
-their backs upon Will Shakespeare and Ben Jonson and hurried out to the
-inn-yard to hobnob with the stable-boys. And the tragic feature of the
-situation lay in the fact that for a long period the autocrats of the
-screen failed to realize that a scenario can not rise higher than its
-source, that you can’t get blood out of a stone, nor a screen
-masterpiece out of a cub office-boy.
-
-But though these powers behind the films were for a long period blindly,
-and often disastrously, indifferent to their highest interests in
-connection with the sources from which they obtained the stories their
-new tale-teller told to the millions, they displayed an enthusiastic
-admiration for astronomy. They studied the stars. Would a given matinee
-idol “screen well?” Would a certain popular actress endure the searching
-ordeal of the camera? If they would, the public would flock to the
-movie’s box-office even though the scenario-writers had done their
-worst. Followed an era of star-gazing upon the part of the movie fans
-and of slow but certain enlightenment upon the part of the directors and
-producers. The latter discovered after a time that the fame of an actor
-is no safeguard against the destructive influence of a structurally poor
-picture-drama. They gradually had glimmerings of a basic truth,
-knowledge of which in the past would have saved countless theatrical
-managers from bankruptcy, namely, that, as Shakespeare sapiently
-remarked, “the play’s the thing!” The telling of a story either on the
-stage or on the screen is a justifiable venture, as a very wise and
-rather jaded public knows, only if that story possesses certain elements
-that make it as a tale worth while. Even Douglas Fairbanks would score a
-failure in a dramatization of the multiplication-table.
-
-But ordinary horse sense was acquired only slowly by the movies. It is
-an amazing story of stupidity, reckless expenditure of money, emphasis
-in the wrong place, exploitation of stars out of their legitimate orbit,
-appeals to the lowest passions in human nature; of tragic failures and
-inexplicable, actually laughable, successes, of cities built and
-abandoned, of fortunes made and lost, of a new, marvellous, mysterious
-art in the making—this tale of the kinetoscope in search of its kingdom.
-But it is worth telling for many reasons, not the least of which is that
-the coming of the screen into its own has had, and is having, a
-disintegrating effect upon the commercialized stage. What the ultimate
-outcome of this iconoclastic influence of the movie upon the stage is
-likely to be is a subject that must be reserved for a later chapter, but
-it is enlightening, in connection with the foregoing review of what may
-be called the fly-by-night era of the films, to glance at what has been
-happening to the American theatre during the years in which the picture
-palaces have been rising from the slums to the avenues.
-
-Walter Pritchard Eaton in _Scribner’s Magazine_ for November, 1922,
-says:
-
- As a means of supplying drama to America as a whole our
- commercialized professional theatre has broken down. The reasons
- need not concern us here. They are many, no doubt. One, of
- course, is the rise of the motion pictures, which are cheaper to
- present and to witness, and which enable the local theatre
- manager to keep his house open six or seven days in the week.
- Another reason is the increased cost of transportation. Another
- reason is the complication of modern life, even in the
- “provinces,” so that the theatre, having to compete against
- other attractions (or distractions), no longer appeals so
- universally, or at any rate no longer finds all the people with
- the surplus cash to patronize it at the excessive modern scale
- of prices.
-
-Later on in the essay quoted above its author speaks of himself as one
-of those “who love the drama and believe the movies a mean and
-stupefying substitute for its imaginative and intellectual appeal.” If
-Mr. Eaton’s opinion of the screen, as thus forcibly expressed, is based
-upon its past, the past of a Prodigal Son utterly unworthy of the fatted
-calf, it is not, as the reader of what I have thus far written will
-admit, without reasonable justification. But is not the present of the
-movies encouraging, is not their future promising? Succeeding chapters
-of this book will, I hope, go to prove that Mr. Eaton is too hasty in
-assuming that eventually the screen may not atone for any seeming damage
-it may have done to the stage.
-
-
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-
-
-
-
- CHAPTER V
-
- THE MOVIE DEVELOPS A CONSCIENCE
-
-
-_Grows up in the Slums—Used and Abused as a Money-Getter—Goes from Bad
-to Worse—Will Hays Called to the Rescue—Pulpit, Press and Playwrights
-Thunder Against it—The Responsibility of the Public—The Light in the
-Darkness._
-
-
-
-
-------------------------------------------------------------------------
-
-
-
-
- CHAPTER V
-
- THE MOVIE DEVELOPS A CONSCIENCE
-
-
-NOT long ago the good people of Stratford-on-Avon, England, arose in
-their might, held a great mass meeting, and decreed that Shakespeare’s
-birthplace should not be desecrated by the movies. Lacking sufficient
-clairvoyance to realize that possibly the motion picture of the near
-future, with its natural colors and its synchronization of movement with
-the tones of the human voice, may be destined to give Shakespeare a new
-lease of life and a larger public than he has hitherto possessed, the
-Stratford-on-Avonites were not without justification for the protest
-they registered against the more or less disreputable pictures that
-threatened to invade a shrine hitherto dedicated to the loftiest
-achievement the realm of the drama can boast. But Shakespeare’s
-birthplace will see the day when its inhabitants will repent of the
-narrow-mindedness they have shown as regards the movies.
-
-It is not for us Americans, however, to jeer at Stratford-on-Avon for
-its aggressive conservatism. Our immediate ancestors blocked the wheels
-of progress in many mischievous, if not laughable, ways. The School
-Board of Lancaster, Ohio, adopted in 1826 the following resolution:
-“Such things as railroads are impossibilities and rank infidelity. If
-God had designed that His intelligent creatures should travel at the
-frightful speed of fifteen miles per hour by steam, He would clearly
-have foretold it through His holy prophets.” The advent of the bath-tub,
-destined to be one of the crowning glories of America, was denounced by
-our medical men as a menace to the public health. Philadelphia, Pa., in
-1843, endeavored by ordinance to prohibit all bathing between the months
-of November and March. Boston, Mass., in 1845, made bathing, except when
-prescribed by a physician, unlawful, and, at about the same time,
-Virginia put a tax of thirty dollars a year upon every bath-tub in a
-commonwealth that can claim to be the cradle of American liberty!
-
-Whatsoever is new under the sun must fight for its place in the sun. For
-centuries the printing-press had to struggle for freedom against
-powerful restrictive influences that looked upon it as “an agent of the
-Devil.” The telegraph, telephone, bicycle, automobile and wireless have
-all had their bigoted opponents, who feared that the broadening of
-humanity’s contacts would become an increasing menace to their own
-narrow beliefs and habits. Is it strange, then, that the movie, a new
-form of art qualified to make an instant appeal to both the good and the
-bad in human nature, should have had, at the outset of its career, a
-hard struggle to justify itself to the more conservative elements of the
-community? Bad boy that he was in his earlier years, the movie made it
-difficult for a public largely puritanical in its origins and tendencies
-to believe that the youngster could be reformed, that he had in him
-untried and unmeasurable powers for upward progress, that he was a
-prodigal son of Art and Science fated to exercise a controlling
-influence upon the destinies of the race.
-
-However, there is an element in the make-up of the American people that
-leads it, even at the eleventh hour, to institute reforms whenever an
-institution seemingly worth saving must either be heroically treated or
-permitted to go completely to the dogs. There came a time when negro
-slavery must be destroyed if our Federal Constitution was to survive. At
-an enormous cost of life and treasure, the blacks were freed and the
-Union preserved. It became apparent recently to the American public that
-there were destructive influences at work within our three most popular
-forms of amusement, that our stage, our base-ball diamond and our movie
-screen were in jeopardy from internal perils, as were our governmental
-institutions in the early sixties.
-
-What Judge Landis is endeavoring to do for our national game and
-Augustus Thomas for our stage is, in a general way, what Will H. Hays
-has been called upon to effect in the field of the motion picture. For a
-quarter of a century the movies in America, if not going from bad to
-worse had shown no marked signs of repentance for their early
-indiscretions. Cut-throat competition had long exercised its evil
-influence upon the industry and the law of the jungle had prevailed in
-its financial affairs. How this new commercial activity, despite its
-unbusinesslike methods, its apparent disregard of the economic laws that
-are said to underlie all competitive industries, and its seemingly
-happy-go-lucky indifference to the multiplication-table actually forged
-its way upward until it placed itself high on the list of the business
-enterprises of this country is a marvel and a mystery that only
-financial wizards could explain.
-
-When Will H. Hays resigned as Postmaster General of the United States to
-enter, in a position of commanding influence, the motion-picture field
-he became an important factor in an industry whose growth has been one
-of the marvels of the world’s commercial history. It was no longer a
-peripatetic gambler, out-at-heels one day and affluent the next, but a
-vast business enterprise sufficiently prosperous to afford the luxury of
-a general house-cleaning. It is easier for the well-to-do to be
-respectable than for the down-and-outs, and the movies had reached a
-point financially when, without disastrous monetary sacrifice, they
-could essay the task of shortening their list of sins of omission and
-commission.
-
-Going to the root recently of the new influences at work in the motion
-picture realm, and of his official connection with them, Hays said:
-
- There has been some query as to just what this effort which the
- industry is making at this time is all about. It is simply that
- those men who make and distribute pictures have associated
- themselves to do jointly those things in which they are mutually
- but non-competitively interested, having as the chief purposes
- of such association two great objectives—and I quote verbatim
- from the formal articles of association, which have been filed
- in the office of the Secretary of State at Albany, N.Y.:
- “Establishing and maintaining the highest possible moral and
- artistic standards in motion picture production and developing
- the educational as well as the entertainment value of the motion
- picture.”
-
-Later on in this book, we shall have occasion to refer in detail to what
-Hays and his colleagues have accomplished in their efforts to improve
-the tone of the movies. But just here it is well to direct the course of
-our narrative into the two channels referred to in the clause of the
-producers’ agreement above quoted, following the flood of movies devoted
-to mere amusement for awhile with searching eyes, and later on making a
-survey of the rapidly broadening stream of pictures designed for
-educational purposes. From the latter, perhaps, it may be expedient for
-us to go forward with some confidence toward a more minute consideration
-of the dynamics lurking in the screen for the furtherance of a method of
-world-wide enlightenment that may eventually save civilization from the
-disintegrating forces by which, both externally and internally, it is
-menaced.
-
-“The hand that rocks the cradle rules the world” is a sweeping
-generalization intended by the poet to be a compliment to motherhood.
-Whether it is a compliment or a condemnation depends wholly upon one’s
-point of view regarding the world. If the world is worth saving, the
-hand that rocks the cradle is worthy of all honor; if it isn’t, then
-motherhood has been unjustifiably glorified. Believing, personally, that
-the human race is not without many reasonable claims to salvation, we
-turn curiously to the movies in their capacity as a public amusement to
-see whether, leaving their educational function for further
-consideration, they display as a pastime anything that looks like a
-gleam of hope for the regeneration of the race.
-
-Have we, in fact, cause for optimism regarding the future of the
-amusement screen? We find to-day the press, the pulpit and the
-playwrights denouncing the shortcomings of the movies, chastising their
-secret faults and their open transgressions; editors, preachers,
-dramatists posing as Savonarolas at a spiritual crisis in the career of
-a young but alarmingly potent world power. These are portents in the sky
-that promise well for the future of the screen. If our leading thinkers,
-writers and publicists, yes, and picture producers, were indifferent to
-the sins of omission and commission attributable for a quarter of a
-century to the movie its case would be hopeless. But it is worth saving,
-as the best minds in our country well know, and the criticism that it is
-always undergoing is a most encouraging phenomenon.
-
-The regeneration of the movies must be both through external and
-internal sources. A producer who recently relieved his over-burdened
-soul in _Collier’s Weekly_ puts the whole matter in a nut-shell when he
-says:
-
- We must have better pictures. And to get them we need these two
- things: inside the industry, the higher standards and leadership
- that can only come in with intelligent capital; and outside the
- industry, the support and encouragement of such good pictures as
- are already made. We of the motion-picture industry who stand
- for more intelligent pictures can only provide them if you on
- the outside, in addition to criticising in no uncertain terms
- the stupid films that offend you, will take the trouble to hunt
- up, and go to see, and boost, the photoplays that are good
- enough to merit your interest. When you do that we can have
- better movies.
-
-
-------------------------------------------------------------------------
-
-
-
-
- CHAPTER VI
-
- THE MOVIE AND THE LIBRARY
-
-
-_Its Rise from Mush to Masterpieces—Its Debt to D. W. Griffith—“The
-Birth of a Nation”—A New Way to Tell Old Tales—“The Three
-Musketeers”—“The Count of Monte Cristo”—“The Four Horsemen”—How
-Book-Worms May Renew their Youth._
-
-
-
-
-------------------------------------------------------------------------
-
-
-
-
- CHAPTER VI
-
- THE MOVIE AND THE LIBRARY
-
-
-DR. JEKYLL has begun belatedly to make his elevating influence felt in
-the movies. Press, pulpit, producers, are backing him in his fight
-against Mr. Hyde. But the latter seems to be a psychological cat with
-nine lives. The power which he has exercised for evil in the realm of
-the photoplay for a quarter of a century he refuses to relinquish
-without a fight, and an immediate and complete victory for Dr. Jekyll
-only the most optimistic dare to predict.
-
-Look at a list of movie titles recently compiled by a somewhat cynical
-observer desirous of proving his proposition that for one photoplay
-worthy of approval the screen shows a score whose appeal is only to
-either the depraved or the unintelligent: “Only a Shop-girl,” “The Lure
-of Broadway,” “More to be Pitied than Scorned,” “The Darling of the
-Rich,” “Deserted at the Altar,” “The Woman Gives,” “Thorns and Orange
-Blossoms,” “The Curse of Drink,” “How Women Love,” “From Rags to
-Riches.” Month after month, year after year, the type of mind that
-considers Laura Jean Libbey’s novels admirable dominates too large a
-percentage of the output of the movie studios. The dime-novelish taint
-that was placed upon the screen at the outset of its career has been
-until recently only a shade lighter than it was in the beginning.
-
-An old fight is being waged upon a new battleground. Generation after
-generation the so-called “elevation of the stage” has been a project
-dear to the hearts of many worthy men and women. The scope of the
-age-long engagement between the powers of darkness and the powers of
-light to dominate the drama has been vastly enlarged, and while the
-adherents of Dr. Jekyll and Mr. Hyde are still in conflict for
-possession of the stage, their multiplied cohorts are also fighting
-tooth and nail to put good or evil, God or the Devil, progress or
-retrogression, civilization or its opposite, in control of the screen.
-In other words, both the stage and the photoplay are outward and visible
-signs of an inward and spiritual combat the outcome of which is to
-determine the question whether mankind’s future course is to be upward
-or downward. For this reason the screen, appealing to a larger clientèle
-than is influenced by the stage, and one more in need of the uplift that
-may save humanity from a return to barbarism, becomes logically an
-object worthy of the most earnest consideration and study by all those
-of us who believe that Man does not live by bread alone, that the soul
-of the race can be saved if the various media for impressing it are
-purged of their evil influences. If it is true that there are sermons in
-stones, it follows, as the night the day, that there may lurk within the
-dynamics of the screen the possibility of divine revelations. For be it
-said right here, the first universal language will be capable ultimately
-of a saving grace to the race only if it finds a message to deliver to
-humanity that is not of the earth earthy. It’s the man behind the gun
-who wins battles. It will be the prophet and seer and poet behind the
-screen who may eventually bring about the triumph of mankind over the
-powers of darkness. But when? That is the question. If those in control
-of the screen to-day should see a group of seers, prophets and poets
-invading their stronghold there would be something doing most
-detrimental to the dignity of the interlopers. The camera might, in
-fact, catch a film, to be subsequently entitled “High-brows Bounced from
-a Studio,” that would tickle the eyes of millions of groundlings. In
-short, the real power and glory of the screen are still concealed in the
-womb of Time. But their advent and their triumph are inevitable.
-Otherwise, a polyglot world would be doomed to go eventually to the
-dogs—a racial cataclysm too horrible to be contemplated.
-
-Let us look more in detail into the data which furnish reason for the
-hope expressed above that the screen may eventually fulfill its loftiest
-mission to mankind. What is there in the phenomena at present manifested
-in the realm of the movies that justifies our optimism? Suppose we turn
-first to D. W. Griffith’s “The Birth of a Nation,” recently dubbed by a
-noted critic “a celluloid _Peter Pan_ which will never grow old.” Year
-after year this early and revolutionary achievement of a far-sighted
-producer finds a new and enthusiastic public, opening the eyes, as it
-did at the outset, of despondent doubters to the possibilities of the
-screen as a dignified and uplifting interpreter of significant crises in
-the history of a people. Griffith’s “Birth of a Nation” was also the
-birth of a new era for the screen.
-
-I have taken the liberty above to refer to my early inclination to
-become a movie fan, to my disgust and revolt as the screen for years
-failed to show regard for its higher possibilities, and to my
-comparatively recent renewal of a hope that had been almost destroyed by
-the photoplay’s youthful indiscretions—to use a term rather mild and
-inadequate. I am sure that I shall speak of an experience that came to a
-large number of Americans, who had given up the movies as hopeless, when
-I say that “The Birth of a Nation” revived in me the conviction that the
-screen has before it a great future, a splendid mission, a message to
-deliver to humanity that may atone eventually for its juvenile sins of
-omission and commission. For the first time, so far as I was concerned,
-this Griffith picture revealed to me a fact, of which I had long been
-vaguely conscious, that the screen was not inherently a medium for
-pandering to the grossest passions in human nature, for visualizing
-merely the social phenomena that years ago gave to the Jack Harkaway
-stories and the _Police Gazette_ their vogue. D. W. Griffith had put
-into concrete form a conception of the movies as a vehicle of combined
-entertainment and enlightenment that had, for the first time, made all
-things worth while possible to the screen. In that corner of the Temple
-of Fame dedicated to the real benefactors of the latest, and probably
-the last, method of telling great stories to a tale-loving race, to the
-names of Muybridge, Edison, Eastman and Paul must, in all justice, be
-added the name of Griffith. And there are other producers worthy of
-mention in this connection. Rex Ingram, who gave us “The Four Horsemen”
-and “The Prisoner of Zenda”; William de Mille, whom we have to thank for
-“Clarence” and “Grumpy”; Fred Niblo, who screened “The Famous Mrs. Fair”
-and “Blood and Sand,” come to mind as among those who have seen, as has
-Griffith, the higher possibilities of the movie.
-
-Of course, we have with us always the carper and the skeptic, the
-pessimist who argues that one swallow doesn’t make a summer, and that
-Will H. Hays, capable of organizing victory for the Republican Party and
-of improving our Postal Service, is essaying an impossible task when he
-endeavors to widen and make permanent the loftier scope that Griffith
-and other praiseworthy producers have given to the screen. But these
-atrabilious knockers, short-sighted, narrow-minded, and unimaginative,
-have failed to take a bird’s-eye view of the varied influences and
-enterprises now in action with the avowed purpose of perpetuating the
-impetus given to the better type of photoplay by the permanent success
-of “The Birth of a Nation.”
-
-Cannot even the most uncompromising pessimist admit that from those
-pioneer days when a crude scenario written by a cub office-boy was
-screened, for want of better material at hand, to the present moment
-when there is nothing too majestic in the imaginings of
-master-fictionists to deter the camera, become a dramatist, from making
-use thereof, there has been an upward trend of the movies that is not
-merely encouraging but intoxicating? There may be, here and there, of
-course, a man of letters, not sufficiently broadened by his wide
-reading, who considers the screening of an immortal novel by Dumas,
-Dickens, Victor Hugo, or other wonder-worker in narrative literature, a
-kind of sacrilege which he will always refuse to countenance. To him the
-Robin Hood of song and story is a revered personage upon whom Douglas
-Fairbanks has cast of late something of a slight. Let Alfred Noyes write
-musical verse about the picturesque bandits of Sherwood Forest, but, in
-the name of the Great God of Letters, don’t allow the new art that the
-screen has made possible lay profane hands upon a hero whom Literature
-adopted long ago!
-
-Little good will it do to their ridiculous cause, of course, for
-lettered reactionaries at this late day to attempt to protect the
-library from the scenario-writer. The screen has an insatiable maw for
-dramatic tales, old and new, and more and more, as time passes, will the
-telling of tales in the universal language of the eye become a factor in
-race-enlightenment.
-
-Nor is the screen really committing sacrilege in making use of the
-literary achievements of master tale-tellers. Since the movies first
-began to present photoplays based upon the world’s great novels, there
-has been a constantly increasing demand at our circulating libraries for
-the works of worth-while authors possessing the narrative gift. The
-telephone actually increased the vogue of the telegraph. The wireless is
-enlarging the working-field of the telephone. By the same token, the
-screen is not narrowing but broadening the realm of letters. The appeal
-that it makes to countless millions who have been hitherto indifferent
-to, or ignorant of, the outstanding achievements of our great
-imaginative writers is a new and potent factor in the intellectual and
-spiritual life of the people.
-
-Furthermore, the movie, in its traffic with the best in fiction, is of
-service to the man of letters who is sufficiently open-minded to welcome
-new contacts with old masterpieces. The screen does not merely bring
-great stories down to the masses, it frequently revivifies the
-enthusiasm of the aging and jaded book-worm for great stories. Is it
-disloyalty to my degree of Doctor of Humane Letters to confess that
-within the year my youth has been temporarily renewed for a few hours as
-I watched the screen telling me in a new way Dumas’s stories of “The
-Three Musketeers” and “The Count of Monte Cristo”? Would I not be a
-hopeless literary snob if I refused to admit that I derived pure and
-unadulterated joy from the unfolding before my eyes of half-forgotten
-tales which had been among the keenest delights of my romance-loving
-boyhood? If this be treason, at all events it’s honesty. I have acquired
-the habit of late of patronizing the theatre that advertises a
-picture-play derived from some novel, old or new, and recounts, by means
-of the silent drama, a story worthy of repetition.
-
-While on this phase of my general subject, I find that I can go
-conscientiously further than I have above and assert that the screen
-may, in certain instances, present an author’s narrative with even
-greater impressiveness than his printed book was able to compass. “The
-Four Horsemen of the Apocalypse” was, to the minds of many competent
-critics, a much overrated novel. It displayed not only the merits of
-Ibañez as a story-teller but also his grave defects. His tale was rather
-clumsily developed, and its interest was not cumulative. It is hardly
-going too far to say that the author narrowly avoided handicapping his
-achievement by an anti-climax.
-
-But the screen presentation of “The Four Horsemen” was absolutely free
-from the shortcomings above ascribed to the novel. Not only was it
-marvellously effective in its appeal to the eye, but the logical and
-dramatic unfolding of the basic story was a striking revelation of the
-valuable service that an expert scenario-writer may render, now and
-then, to the professional writer of novels. For the many outrages that
-fictionists have received at the hands of the film-makers some atonement
-is offered at times, and “The Four Horsemen” as a photoplay proves that
-the pot may sometimes be unjust in calling the kettle black.
-
-The proof of the pudding is in the eating. The screen may commit—yes,
-frequently has committed—mayhem, assault and battery and actual murder
-upon the revered form of some great masterpiece of narrative literature;
-but you who are well-read, you who love the “old melodious lays that
-softly melt the ages through,” and the tales told by the great
-romancers, pause before you recklessly indict a new art, groping its way
-toward a full realization of its possibilities and powers. By turning
-your haughty back upon a photoplay made from some famous novel, you may
-conceivably lose an opportunity for drinking again from that Fountain of
-Eternal Youth which you, more fortunate than Ponce de Leon, discovered
-one day in a library when you were still a boy.
-
-
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-
-
-
-
- CHAPTER VII
-
- THE MOVIE’S APPETITE FOR PLOTS
-
-
-_Ravenous for Screen-Food—A Ghoul Exhausting the
-Grave-Yards—Contemporary Novelists Fail to Supply the Demand—A New Art,
-a New Technique and a New Possibility—Scenario-Writing To-Day and
-To-Morrow—Will the Screen Beget its own Hugos and Barries?_
-
-
-
-
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-
-
-
-
- CHAPTER VII
-
- THE MOVIE’S APPETITE FOR PLOTS
-
-
-THE need of motion-picture producers for new raw material for the screen
-grows apace, and is constantly harder to satisfy. Otherwise, the camera
-would not at present be endeavoring to make pictures of Einstein’s
-Theory of Relativity. It is rumored that Bergson, Freud and Coué have
-been approached by hard-pressed producers on the subject of their movie
-picture rights. The dilemma confronting the photoplay promoters is more
-serious than that which for generations past has worried the theatrical
-managers. The appeal of the dramatist is to tens of thousands of people,
-that of the scenario-writer to millions. It doesn’t require much of a
-head for mathematics to realize that the food-supply of the screen is
-much more quickly exhausted than that of the stage.
-
-In so far as the libraries are concerned, the movies have begun to
-exhaust the resources vouchsafed to them by the writers of the past.
-Their fate is like that which menaces our nation in connection with our
-forests. For many years we have been cutting down our trees without
-taking thought for the morrow by providing for a new growth of forest
-where our improvident axe has had its wanton way. The screen has
-recklessly leveled both its giant sequoias and its scrub-oaks and finds
-itself in sore straits for timber that will stand the strain it puts
-upon it.
-
-The younger generation of fiction-writers are not furnishing the studios
-with material with which to repair the gaps made as the romances of the
-past are, one by one, fed to the capacious maw of the hungry screen.
-Mark Twain asserted that there were only seven original stories in
-existence—or was it thirty?—and inferred that the latest novel by the
-most original of contemporary writers must be, of necessity, a variation
-upon one of these ancient, basic yarns. There still exists the suspicion
-that our greatest humorist was “spoofing us,” as an Englishman would
-say. But the output of fiction to-day, both in America and Europe, leads
-to the conclusion that our imaginative writers were not born to the
-purple as master plot-makers. They repeatedly shock us, sometimes
-disgust us, often interest and amuse us, constantly furnish us with food
-for reflection and apprehension, and once in awhile startle us by their
-brilliancy—but, for the most part, their novels do not “screen well.”
-They lack, as a class, the absorbing narrative interest that makes tales
-like “Monte Cristo,” “Les Misérables,” “Lorna Doone,” “A Tale of Two
-Cities,” and many other masterpieces of the older generation of
-romancers, effective on the screen. They seem to be influenced by the
-fear that Mark Twain was right in his depressing generalization, and
-that it is better to put forth a novel with little or no plot than to be
-accused of employing modern methods for telling an ancient tale.
-
-From these modern fictionists the screen asks for bread and they give it
-a stone—sometimes a precious or semi-precious stone, but not what the
-newest and hungriest of the arts needs for its continued sustenance.
-This is the more remarkable because of the fact that we are living in an
-age more stimulating to the imaginative mind than any of its
-predecessors. We are called upon to rebuild a shattered world, to
-salvage what was of value in a dethroned civilization and to reconstruct
-the affairs of mankind upon new bases.
-
- It is no figure of speech [remarks President Harding, in his
- recent message to Congress], to say that we have come to the
- test of our civilization. The world has been passing—is to-day
- passing—through a great crisis. The conduct of war itself is not
- more difficult than the solution of the problems which
- necessarily follow.
-
-In other words, the human race since 1914 has been going through
-unprecedented experiences which of necessity furnish material for the
-teller of romances, the builder of plots, the novelist, the dramatist,
-the scenario-writer, richer, more varied, more illuminating than has
-been hitherto vouchsafed to imaginative genius. But, as Virgil once
-grumbled, “the mountains were in labor and brought forth a little
-mouse.” Science is going forward to-day from one startling triumph to
-another, the creative imaginations of its greatest minds rising to
-adequate control of the new and splendid opportunities recent progress
-has brought to them. But Art, especially that field of it reserved to
-the origination of dramatic tales, seems to be suffering under a blight
-that forces it to give birth either to monstrosities or to weaklings,
-and to clothe its worthless offspring in garments fashioned to delude
-the weak-minded into believing that what is offensive to common-sense
-and good taste is necessarily a child of genius. The screen, with fame
-and fortune to bestow upon the teller of tales, is forced to become a
-ghoul haunting old graveyards at night because the living are unworthy
-of a great opportunity, because the fictionist of to-day goes far afield
-in quest of strange gods instead of worshipping at the eternal and
-inspiring altars which gave inspiration to the master-romancers of the
-past.
-
-The situation confronting the photoplay producer at this moment, as
-outlined above, bids fair to become worse rather than better, unless
-some radical solution of the problem dealing with the constant renewal
-of worthy dramatic material for the screen can be found. The most
-disreputable type of movie drama has fallen into a permanent condition
-of innocuous desuetude, in so far, at least, as the vast majority of
-picture theatres are concerned. It has been replaced by photoplays of a
-much higher order, until to-day the screen is engaged in giving to the
-public splendid presentations of great masterpieces of fiction and drama
-entitling it to approval and sympathetic encouragement. But you can’t
-eat your cake and have it too. You can’t feed an audience of several
-millions daily with the cream of the world’s imaginative literature
-without shortly resorting to skimmed milk and eventually coming to the
-end of your lacteal resources.
-
-The point toward which we have been driving is this: The movie, with its
-stupendous resources of capital, its enterprising and ambitious
-personnel, its right to believe, through its experiences of a quarter of
-a century, that no obstacle can check its triumphant progress, is like
-an army that can conquer the world only on the condition that its
-commissariat solves the problem of food-supply. It is possible, of
-course, that when the screen has fully mastered the technique involved
-in color reproduction and the synchronization of voice and action the
-photoplays now attracting the movie public may receive a new lease of
-life. We who have enjoyed, for example, “The Count of Monte Cristo” on
-the screen, despite the fact that neither color, sound nor perspective
-assisted the development of Dumas’s absorbing story, would be inclined
-to give it our attention again when Edmond Dantes is no longer clad in
-black-and-white and has found his voice. But it is best to let the
-marvels of the future take care of themselves. For the present, we must
-confine ourselves to the screen as it is, and as it seems likely to
-remain for an indefinite time to come.
-
-However, there must come a crisis in the future, under present
-conditions, when the movie producers will be hampered by a lack of
-screen material unless they have been far-sighted enough to provide
-against this contingency. There are among them forward-looking
-exploiters of the latest story-telling medium who have formulated, in
-rather a vague and general way, a possible solution of the problem
-confronting them. They are encouraging writers possessing imagination
-and originality to take part in the development of a new form of the
-dramaturgic art which makes direct rather than indirect use of the
-screen. In other words, the movie displays a growing tendency to demand
-from creative minds its own special requirements; to turn, so to speak,
-away from the libraries to the librettists. Eventually, it is safe to
-assert, there will come a day when scenario-writers will not spend a
-large part of their time listening to echoes for inspiration but will
-beget screen plays from internal instead of external impulses. In a not
-distant future, it is reasonable to predict, the movie will, of dire
-necessity, develop its own type of dramatic story-tellers whose
-fecundity may make Mark Twain’s assertion, quoted above, seem more than
-ever humorous rather than accurate. The movie must do this or run out
-eventually of screen material, for the dead tale-tellers have little
-more to offer it, and contemporary novelists have not, from the picture
-producers’ standpoint, risen to a great opportunity.
-
-Of course, the future of the movie, no matter how glorious it may be,
-must be, of necessity, circumscribed, as are fiction and the drama, by
-the basic limitations applying to human passions. Love, hatred, loyalty,
-jealousy, ambition, generosity, cupidity, philanthropy, selfishness, and
-the other dominating motives impelling men and women to beget the raw
-material of drama will not be increased in number because the screen has
-developed a new method for telling tales to a story-loving race. While
-the widely-accepted generalization that human nature never changes may
-not be true, it can not be questioned that the scenario-writer of the
-future will be forced to deal with the same manifestations of Man’s
-psychic make-up which engaged the attention of Æschylus, Sophocles,
-Molière, Shakespeare, and the lesser dramatists. But as the nations
-to-day are striving to find a new way to pay old debts, so is the screen
-seeking a new way to present the eternal dramatic clash of old passions.
-As the kinetoscope thirty years ago begot a novel form of amusement, so
-is its successor, the movie screen, bringing into being a new type of
-dramatic technique. The scenario-writer is something besides a
-combination of story-teller and playwright. He is experimenting in a
-youthful artistic medium, whose resources and possibilities are as yet
-only partially revealed, and he has become a pioneer in a realm that
-belongs to a kind of specialist bearing resemblance to both the novelist
-and dramatist but differing from them in ways peculiarly his own.
-
-The future welfare of the screen, in so far as it is confined to the
-amusement field, depends largely upon how stimulating to men and women
-possessing creative imagination this new method of tale-telling, rapidly
-developing its own technique, may prove to be. Will the movie produce
-its own Hugos, Sardous, Stevensons, Barries,—perhaps, its
-Shakespeare—who, fascinated by the most democratic method yet devised
-for genius to appeal to the masses, shall eschew the old methods for
-telling new tales and reach immortality by means of the photoplay
-scenario? If you who have read the preceding chapters of this book,
-believe, as does the writer, that the only universal language yet
-devised by Man is the most important contribution to the spiritual
-resources of the race that has been made for centuries, you will be
-inclined to hope that scenario-writing for the screen may become an
-occupation worthy, in succeeding generations, of the exclusive devotion
-of many imaginative creators.
-
-
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-
-
-
-
- CHAPTER VIII
-
- THE MOVIE AND THE CONTINUITY WRITER
-
-
-_The Screen Demands the Inevitable—Movie Audiences no Longer Easily
-Fooled—They can Tell a Hawk from a Hernshaw—The Value of the Screen as a
-Mirror of Life—Man’s First Universal Means to Self-Knowledge._
-
-
-
-
-------------------------------------------------------------------------
-
-
-
-
- CHAPTER VIII
-
- THE MOVIE AND THE CONTINUITY WRITER
-
-
-WAS it Brander Matthews, Henry Van Dyke, Richard Burton or Clayton
-Hamilton who asserted that any given novel must be placed in the
-category of either the Impossible, the Improbable or the Inevitable?
-Whoever it was, he helped to clarify the thinking of any writer who may
-find himself dealing with the topic of screen tales and tale-tellers, of
-the movie drama and the continuity writer. Every art has its own special
-sins of omission and commission. The poet who tells a story in verse may
-take liberties denied to the novelist relating the same story. The
-continuity writer who places this tale upon the screen enjoys certain
-prerogatives denied to either the poet or the novelist, but he is also
-bound by limitations and restrictions inherent in the medium through
-which he is working as a raconteur.
-
-It is not easy to fool a movie audience in regard to the Inevitable.
-Jove may nod now and then when he is engaged upon an epic poem or a
-romantic or realistic novel but he must remain wide awake when he is
-writing scenarios for the screen. Scott, Bulwer-Lytton, Charles Read,
-Dumas, Victor Hugo, Thackeray may “get away,” to use a slang phrase,
-with a lapse of memory, an injected anachronism, even the reintroduction
-of a character who has been killed off in an earlier chapter. The
-impressive flow of their narrative, their charm of style, and the
-tendency of a reader to forget minor details in what he has already read
-of a tale, have enabled the great story-tellers to commit strange,
-almost unbelievable, blunders in the unfolding of their narratives
-without seriously marring the value of their work. But when a
-tale-teller is employing the movie screen he can not afford to take
-liberties with the basic proposition that seeing is _not_ believing
-unless there is the logic of the Inevitable in the sequence of the
-events portrayed.
-
-The above is asserted under a full realization of the fact that for
-years the story-telling films tried to the breaking-point the patience
-of their more enlightened supporters by frequently sacrificing the
-Inevitable to the Expedient, allowing the logic of events to go to the
-bow-wows because a reel must be cut, or a movie star exploited, or a
-scene over-emphasized for the sake of its advertising value. Lincoln
-asserted that you can’t fool all the people all the time, but at one
-period it seemed as if the screen were stubbornly endeavoring to perform
-this miracle. A picture-play, whatsoever might have been its origin,
-succumbed, as a rule, to a tendency to underrate the general
-intelligence, the power of memory, and the knowledge of life and human
-nature possessed by the average movie audience.
-
-But times have changed. Continuity—that is, the spinal-column of a
-picture-play,—manages, for the most part, to keep the cervical, dorsal
-and lumbar vertebræ of the narrative in a normal juxtaposition, with the
-result that dramatic monstrosities are gradually disappearing from the
-screen. It is still possible to fool some of the people all the time,
-but it no longer pays, so far as movie audiences are concerned, to throw
-common-sense into the discard when the screen essays to tell a dramatic
-story. Recently in a small city within a hundred miles of New York the
-proprietor of a motion-picture theatre spoke to me of a great change
-that he had observed of late in the attitude of his audiences toward the
-silent drama.
-
- They won’t stand for many things they overlooked a short time
- ago. They demand both logic and accuracy in our pictures. South
- Sea scenes must be taken in the South Seas and African wild
- beasts must be filmed in their native habitat or our patrons
- revolt. At the present rate of progress, the next generation,
- through the aid of the screen, will become so worldly-wise that
- even county fairs will be made safe for the farmer.
-
-There is much that is worth serious consideration in the above quoted
-opinion of one whose professional welfare depends upon the keenness of
-his judgment regarding the trend of public opinion in connection with
-the screen. Somewhat quaintly he gives expression to the conviction that
-the movie and its clientele react upon each other and that the general
-tendency of this mutual action and reaction has been toward the
-elevation of the screen and the enlightenment of its patrons. In this
-elevation of the screen the continuity writer has, of course, played a
-leading part. The time has gone by when he could recklessly substitute
-the Impossible or the Improbable for the Inevitable and retain his
-professional standing. That he has been guilty of sins of omission and
-commission, has shown at times a lack of imagination, and has frequently
-failed to conform to the axiom that a story, no matter through what
-medium it is told, must, to be effective, preserve to the end the
-element of suspense is undoubtedly true. The fact is that the ideal
-continuity writer is, as is the poet, born not made. The technique of
-scenario writing can be acquired by anybody with average intelligence
-but to employ it for the highest possible purposes of the screen is to
-show the possession of something akin to genius. Such being the case,
-the law of the survival of the fittest, working out in the studios, has
-decreed that though many are called to continuity work but few are
-chosen in the end to lead the film drama toward the heights to which it
-is destined to attain.
-
-Suspense! Ah, there’s the rub! To tell a dramatic story by means of
-pictures to a miscellaneous collection of movie fans, wise in the
-niceties of this new method of narration, in such a way that the
-interest of the on-lookers is won at the outset, maintained throughout
-succeeding scenes, and intensified as the climax is reached, is to
-accomplish a feat requiring a combination of technical skill and
-imaginative inspiration that places a real triumph of the continuity
-writer’s art high upon the list of worth-while creative achievements.
-
-That such a large percentage of picture-plays have failed to satisfy the
-demand of audiences for drama that stresses the Inevitable, conforms to
-the logic underlying real life, and preserves to the final
-screen-curtain the suspense that it is the mission of dramaturgic art to
-beget is not strange, therefore, when we take into consideration the
-natural and acquired powers demanded of the ideal continuity writer.
-Furthermore, it must be borne in mind that the scenario-maker has been,
-and will continue to be, blamed for shortcomings of the screen that
-cannot be justly laid at his door. He is more or less at the mercy of
-the director and the film-cutter, a victim frequently of exigencies
-against which his devotion to the underlying principles of dramatic
-exposition cannot prevail. A picture play that may be effectively
-complete when presented in a metropolitan theatre may be so eviscerated
-for provincial use that the continuity writer, lauded in the cities, is
-often forced to undergo unjustified suburban censure. But, as is
-suggested in another chapter, the comparatively new art of the
-continuity writer is bound eventually to overcome its earlier handicaps
-and, in its bestowal upon the race of a novel medium through which
-creative genius can manifest itself, will beget a type of
-super-scenario-maker to which the screen’s future splendid achievements
-must be, of necessity, largely due.
-
-The meaning of life Man doesn’t know. Art is, and always has been, Man’s
-testimony to the fact that he believes that life has a meaning and that
-his quest for that meaning is not destined to be forever futile.
-Recently the race came into possession of what seemed to be at first a
-new toy, not to be taken too seriously, but worthy, as it presently
-appeared, of development as a most fascinating addition to our
-recreational resources. But of late the public has begun to realize
-vaguely that the screen is becoming something of more vital importance
-to mankind than merely a plaything that serves only as a time-killer.
-The fact to which the provincial manager above quoted called my
-attention, namely, that movie audiences are constantly emphasizing their
-demand for the truth, the whole truth, and nothing but the truth
-possesses a significance that is entitled to the most earnest
-consideration. Is it possible that Man has come finally into possession
-of an art-form enabling him to come nearer to solving the riddle of the
-Sphinx we call Life than has been hitherto possible?
-
-There will be those among my readers, I fully realize, who will feel
-that my inclination all through this book has been to take the screen
-too seriously, to overrate its psychical dynamics and to underrate its
-gross materialism, to prophesy for it a future that could be made
-possible only if producers became archangels and movie patrons pilgrims
-to a shrine where the soul of the race became no longer of the earth
-earthy. Well, so be it. Perhaps, as regards the subject in hand, I am
-allowing my naturally optimistic liver to dominate my habitually
-pessimistic brain. But neither I nor my critics will live long enough to
-know which of us was in the right. A conviction, nevertheless, has come
-to me of late out of which I am sure that I shall never be
-shaken—namely, that when Man recently found a way to stop living, now
-and then, that he might look at life, he took the greatest step forward
-that he has ever taken toward becoming a philosopher. He pauses
-periodically in these days before a screen and sees, as he never did
-before, what manner of creature he is. By so doing, he must eventually
-attain to a self-knowledge such as he has hitherto craved but has not
-known how to acquire.
-
-
-------------------------------------------------------------------------
-
-
-
-
- CHAPTER IX
-
- THE MOVIE IMPROVES ITS MORALS
-
-
-_War and Love Degraded—The Crook and the Vampire—Pursuers and
-Pursued—The Box-Office Finally Vindicates Dr. Jekyll—The Photoplay’s
-Marvellous Future—Booths and Barrymores Pass, Shakespeare Remains—Survey
-of the Screen as an Amusement Concluded._
-
-
-
-
-------------------------------------------------------------------------
-
-
-
-
- CHAPTER IX
-
- THE MOVIE IMPROVES ITS MORALS
-
-
-FOR ages the interest of the individual in dramatic episodes in real
-life was in direct ratio to his propinquity to the locality in which
-these episodes occurred. Until recently, a civil war in China seemed to
-be of less significance to the average New Yorker than a Tong outbreak
-in Chinatown, just as to his ancestors Aaron Burr’s treasonable schemes
-were of greater moment than Napoleon’s efforts at world-dominion. But
-the New Yorker has learned, since 1914, that what happens in Peking or
-Canton may affect him more vitally than anything which may occur in Mott
-or Pell Street. Against his own volition he has become, perforce, a
-citizen of the world and is compelled to subscribe to Terence’s dictum,
-sensationally delivered to the Romans centuries ago: “_Homo sum, humani
-nihil a me alienum puto._”
-
-This change in the mental attitude of the average American toward what
-may be called the real perspective of current events, a change that has
-had an effect upon the screen as a peripatetic journalist by making it
-constantly more cosmopolitan, has not as yet revolutionized its
-activities in its earlier and more important rôle as a photoplay
-producer. As a medium for drama the screen is only just beginning to
-break away from the influences that controlled it when it first set out
-on its career as a pioneer in a new art, namely, the silent presentation
-of plays and stories. It is still necessary for us who enjoy a photoplay
-of real merit to exercise care at the entrance to a movie theatre lest
-we be confronted presently by a screen drama unworthy the attention of
-intelligent observers. Why this deplorable situation continues to exist
-it is worth our while to consider.
-
-There are those among the erudite who assert that the oldest of the arts
-is Poetry. Like Lord Byron, mankind “lisped in numbers, for the numbers
-came.” Homer and his brother bards, Latin, Teutonic, Norse, twanged
-their lyres, harshly or majestically, as the case might be, in
-glorification of only two themes, namely, War and Love. And so was it
-later on with the troubadours and minnesingers, they harped and sang the
-splendors and the mysteries of combat and of passion. Long ago was Man’s
-belligerency set to word-music and the martial hero owes to the poets
-the false and misleading radiance that throughout the ages has
-surrounded his name and deeds. And when they sang of love it was the
-love of a Lochinvar for a maiden not of a Lincoln for a people.
-
-The youngest of the arts, like the oldest, has confined itself
-practically to war and love. But the screen drama has been more
-reprehensible than poetry in that, in its youth, it has chosen to
-glorify the kind of warfare that is least worthy of public exploitation,
-namely, the eternal conflict that goes on between the lawless and the
-law-abiding, between the crook and the constable, between the underworld
-and the upper. Realizing that the scenario-writer, like the playwright,
-must base a dramatic story upon some kind of clash or combat, our
-photoplay producers for nearly a quarter of a century have permitted the
-screen to concern itself too often with a crude type of melodrama that
-was untrue to life and offensive to good taste, obtaining the clash
-essential to its being by the same methods employed by the
-dime-novelists of fifty years ago.
-
-And as the screen depicted, in its quest for drama, a type of ignoble,
-petty warfare, so did it indulge in a debasing use of the passion of
-love in its early efforts to make financial hay while the camera
-clicked. The rake and the vampire, the seducer and the siren, the
-vicious and their victims deified in the movies official sociological
-statistics and gradually led a large percentage of the public toward the
-belief, subconscious, perhaps, that the respectable element in our
-communities is wholly negligible, that the world is made up almost
-entirely of the pursuers and the pursued, with illicit love as the
-motive force. The Eighteenth Amendment to our Federal Constitution
-informed an amazed generation that we Americans are strongly influenced
-by an inherited puritanical strain; but while, as a nation, we were
-adopting Prohibition, we were flocking daily by the millions to gaze at
-photoplays sufficiently shocking to draw our forefathers protesting from
-their graves. Consistency is not a jewel possessed, as has been
-repeatedly proved since Cromwellian days, by the Puritan. When, in our
-beloved country, he gave up winking at the bar-tender he betook himself
-to the movies and winked at the bar-sinister. But his conscience
-troubled him, and presently he began to talk to his fellow-Roundheads
-about the shortcomings of the screen. The Puritans had triumphed
-recently over the saloon. Would it not be possible for them, they asked
-each other, to eliminate presently from the movie the debasing features
-that have disgraced its youth?
-
-But where does liberty end and license begin? At what point does free
-speech change into unlawful utterances? How many, and how drastic,
-should be our sumptuary laws? Where lies the golden mean between
-ultra-socialistic paternalism and that extreme of individualism for
-which the anarchists strive? These queries, all of which exercise a
-disquieting influence upon our national life, are of the same class to
-which the problem now confronting the producers of photoplays belongs.
-That the screen must repent and reform, must see to it that its maturity
-is less censurable than its youth, is a proposition accepted by both the
-producers and the public. But where shall the scenario-writer draw the
-line in his effort to make the second quarter-century of the movie less
-reprehensible than its first? It is a question hard to answer, but there
-is one illuminating fact that is gradually having its influence upon the
-output of the studios, namely, that a clean and decent photoplay is more
-likely to become a financial success than one which appeals to the baser
-passions of the public.
-
-In this regard, history is but repeating itself. The most successful
-American plays, from the box-office standpoint, have been, for several
-generations past, those which eschewed the licentious and the immoral.
-And, by the same token, it is safe to predict that the movie fans of
-this country will continue to prefer Douglas Fairbanks in “Robin Hood”
-to Nazimova in Oscar Wilde’s “Salome.” Leaving ethics wholly out of the
-discussion, and placing the problem strictly upon a business and
-financial basis, there seems to be overwhelming evidence to the effect
-that an investment in clean pictures is safer than in soiled.
-
-Of course, the regeneration of the photoplay must be, of necessity, a
-slow process. We must look facts and figures in the face and admit at
-the outset that the millions of Americans who daily attend movie
-theatres are not, on the average, highly intellectual, nor over-prudish
-as critics. They pay their money to the box-office to be amused, not
-instructed nor uplifted, to get recreation rather than rescue. A stream
-cannot rise higher than its source, nor can a picture-play win success
-if it soars above the head and heart of the average movie fan. Until
-recently, the producers, as a class, underrated the intelligence of that
-head and the responsiveness of that heart to the highest that is in
-mankind’s complicated make-up. One of them said to me recently that that
-cross-section of our American civilization represented by the young men
-drafted for the World War had proved, as statistics showed, that the
-percentage of illiteracy in this country is so great that a
-movie-manager who produced a really high order of photoplays was surely
-destined to “go broke.” That his rivals in the screen drama have
-successfully controverted his proposition by replacing, to their own
-advantage, the old salacious and nonsensical picture plays by screen
-dramas of a much higher type he would not acknowledge. His mind is of
-that pessimistic kind that despairs of the republic—and of civilization
-as a whole—because Tom, Dick and Harry, Fritz, Tony and Ivanovitch for a
-whole generation patronized unprotestingly the sort of mixed sentimental
-slush and moron-made melodrama which he, and his kind, served out to
-them. He failed wholly to realize that, despite the high percentage of
-illiteracy in the United States—nay, on account of it—it was his sacred
-duty to endeavor to raise the average of intelligence in our country
-instead of sending out photoplays that dragged it down to a lower level.
-
-And “the play’s the thing!” as Shakespeare remarked long ago. The screen
-idol, like the old matinee idol, has been exploited and advertised and
-flattered, foisted upon an easily-misguided public, at the expense of
-the drama itself; and more than one short-sighted producer has lived to
-regret the day when he hitched his wagon, containing all his worldly
-goods, to a movie star instead of trusting his welfare to his
-scenario-writers. That there is light in the darkness a close observer
-of the present tendencies of the screen, so far as drama is concerned,
-must admit, but it will be a long time before photoplay producers as a
-class grasp the underlying and immensely illuminating fact, broadly
-applicable to both the screen and the stage, that, while Booths and
-Barrymores come and go, Shakespeare goes on forever. In the last
-analysis, the screen and the stage are media for the telling of dramatic
-stories and their well-being, in the long run, depends not upon
-shooting-stars but upon planetary playwrights.
-
-In approaching the conclusion of the first half of this series of
-articles which has given, inadequately and sketchily, a bird’s-eye view
-of the past and present of the movie as a purveyor of amusement, the
-writer finds himself turning to other fields of endeavor in which the
-screen is pushing forward as a pioneer with the hope in his heart,
-amounting to a certainty, that the screen drama in America is upon the
-threshold of a great and glorious future. Revolutionary changes in the
-photo-drama are being brought about by methods arousing intense
-scientific and technical interest. It has seemed best to postpone their
-consideration until later on, when we turn from the studios to the
-laboratories, from the scenario-writer to the surgeon, from the movie
-hero to the captain of industry in our effort to visualize the wide and
-growing field that the screen is conquering for its own. And the realm
-of movie endeavor into which we are now about to enter is, to my mind,
-of greater interest and significance than that which we have been
-hitherto investigating. Mankind’s toys do not possess for us the
-fundamental importance of our tools and our test-tubes.
-
-
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-
-
-
-
- CHAPTER X
-
- THE MOVIE MAKETH—WHAT KIND OF A MAN?
-
-
-_Pictures that Combine Instruction and Amusement—“Nanook of the
-North”—Passing Phases of Life Preserved for Posterity—African Big Game
-Screened for our Descendants—President Harding on the Movie’s
-Possibilities—Visualization Civilization’s One Best Bet._
-
-
-
-
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-
-
-
-
- CHAPTER X
-
- THE MOVIE MAKETH—WHAT KIND OF A MAN?
-
-
-BEFORE going on to a discussion of the utilitarian as contrasted with
-the recreational functions of the movie, it seems advisable to consider
-for a moment a type of screen presentation that is both entertaining and
-educational, fascinating the observer by its dramatic presentation of
-the adventurous spirit that has forever urged mankind to dare the perils
-of the outlands while, at the same time, it preserves for posterity
-phases of wild life that may conceivably become obsolete in the near
-future. “Nanook of the North,” depicting, as it does, the primitive but
-heroic existence of an Eskimo endeavoring to find shelter and sustenance
-for his family in the Arctic regions is an outstanding achievement in
-this bifunctional form of screen-picture. If, as Stefansson asserts, the
-far North is destined eventually to lure to its cold but stimulating
-embrace a much higher civilization than has hitherto existed near the
-Pole, Nanook and his kind are fated to succumb, despite the sterling
-qualities they have displayed in overcoming the handicaps of their cruel
-environment, to adventurous pioneers from the South, bringing with them
-a greater menace to the Eskimos than that with which old Boreas has
-vainly threatened them for ages.
-
-Belatedly, but with thrilling efficiency, the camera is giving to us and
-to our descendants pictures of savage and half-savage life against which
-the irresistible power of the regnant races of the earth has issued a
-decree of annihilation. The polar seas, the islands of the Pacific, the
-deserts, mountain-tops, jungles, are shown to us on the screen as they
-are to-day, as if this generation were frantically endeavoring to assure
-itself that this romantic planet of ours is not really doomed to become
-eventually as prosaic and uninteresting as Main Street.
-
-In illustration of the above, permit me to quote here from an article of
-mine in a recent number of _The Independent_:
-
- The call of the wild and the rattle of a Ford car are strangely
- incongruous sounds, but they have been dramatically brought
- together of late. Adventurous dare-devils in various parts of
- the world are using the camera to rescue from oblivion the
- vanishing fauna of the outlands. The defiant jungle surrenders
- unconditionally to the tin Lizzie. I recently spent an enjoyable
- and enlightening evening watching H. A. Snow hunting big game in
- Africa with his gun and his photographic apparatus and
- repeatedly looking death in the face that posterity might
- possess a picture of the animal life under the equator that is
- destined presently to become obsolete. The lion, rhinoceros,
- elephant, giraffe, zebra, hippopotamus, wild buck, ostrich,
- baboon, camel, gnu were ours for a time to study at close range,
- revealed to us in their native habitat without the necessity
- upon our part of spending months in constant peril from heat,
- snakes, carnivora, fever, and other enemies which war against
- the white man in African wilds.
-
- As I watched the screen that evening, my memory went back nearly
- half a century. It brought to my mind the picture of a boy
- curled up in a library chair and absorbed in the pages of Paul
- du Chaillu’s book “Under the Equator,” a book whose revelations
- of wild life in Africa subjected the author to a period during
- which he was suspected of being a Baron Munchausen, or, as we
- would say to-day, a Dr. Cook. There were skeptics who bluntly
- asserted that the French explorer had evolved the gorilla out of
- his own inner consciousness.
-
- Eventually, of course, du Chaillu’s veracity was established;
- but, victim as he was of the limitations of his generation, he
- could not at first furnish to the public convincing proof that
- his tales of adventure and discovery in the African jungle were
- founded upon fact. To-day the explorer, arctic or tropical,
- returns to civilization as to Missouri—prepared to show all
- scoffers that their incredulity is ridiculous. Defiantly he has
- turned a crank while sudden death from a polar bear or a jungle
- elephant is close at hand; and eventually the imminence of the
- peril, the suspense of a tragic moment, are within the power of
- the screen to transmit to wide-eyed audiences safely seated
- twenty thousand miles away from the scene of the thrilling
- episode!
-
- As the camera is more thorough and convincing in its revelations
- of the drama of the jungle than is the pen so is it more
- extravagant in its use of the material that makes the wild life
- of the outlands interesting to the untravelled public. There may
- remain untamed animals in Africa that the Snows have not
- effectively screened, but a fair acquaintance with equatorial
- fauna leads me to the conclusion that the camera can afford now
- to rest upon its laurels in so far as the creatures of the
- jungle are concerned.
-
- Omnivorous, insatiable, the screen is sending out its camera-men
- to all the corners of the known and the unknown earth, to the
- end that you and I may learn eventually every secret that our
- planet has hitherto concealed. The truth, the whole truth, and
- nothing but the truth—that’s why Man, who has become a
- peripatetic photographer, is venturing to lands afar. And the
- public is glad to confer applause, and more material rewards,
- upon those who mirror for us some dramatic phase of life upon
- earth to-day especially if, as is the case with the big game of
- Africa, it bids fair to pass presently forever out of existence.
-
-President Harding, whose present exalted position gives him unequalled
-facilities for observing the potential tendencies of the day, has become
-an enthusiastic believer in the uplifting possibilities that the screen
-has begun to manifest. Much of what we study in our youth, says the
-President, might be
-
- made dramatically interesting if we could see it. Next in value
- to studying history by the procedure of living through its
- epochs, its eras and its periods, would be to see its actors and
- evolutions presented before our eyes. If we are to understand
- the present and attempt to conjecture the future, we need to
- know a good deal about the backgrounds of the past. The Europe
- of the later middle ages, of the period just before and at the
- beginning of the Renaissance, could be wonderfully portrayed in
- a series of pictures dramatizing “The Cloister and the Hearth.”
- I do not know whether anybody reads “The Cloister and the
- Hearth” any more, but I am sure that one family with which I am
- pretty well acquainted would be glad to patronize a combination
- of picture serials and really intelligent talks with this story
- as the basis and with the purpose of giving a real conception
- and understanding of the Europe of that epoch.
-
-Mr. Harding has grasped fully the significance of the motion picture in
-connection with the past, present, and future of the race. He has
-suggested the screening of Wells’s “Outline of History” and of Van
-Loon’s “Story of Mankind,” and has called attention to the possibility
-that, under the direction of the Federal Bureau of Standards, films
-might be taken illustrating the fundamental principles of the science of
-geology. Realizing, as he does, that ignorance is the enemy democracy,
-in order to survive, must overcome, and that the surest safeguard to our
-institutions is enlightenment, President Harding has thrown himself
-wholeheartedly into that growing movement which is destined eventually,
-if Fate is kind to us, to make the motion picture worthy in its
-achievements of the splendid possibilities that are within its grasp.
-
-That potent, pushing, perverse offspring of the printing-press, the
-newspaper, has begun to realize that it can be no longer exclusively
-typographical but must become in part photographical. It is following in
-the footsteps of the screen in making use of the only universal language
-the ingenuity of Man has yet devised. A recent editorial in the New York
-_Tribune_ says:
-
- The _Tribune_ was the first newspaper to adapt for journalistic
- purposes the printing of the half-tone photograph. The
- innovation started the rising flood of news-in-pictures which is
- so distinctive a feature of the American press of 1923.... Some
- of the events of the day’s news can be visualized for the reader
- simply by the printed word. Others need the aid of a picture.
- Others still find presentation possible in a picture alone....
- The universal appeal of pictures can be taken advantage of for
- sound informative and educational purposes, instead of for
- scandal and filth. Indeed, it should be so used, as the London
- _Times_ and other conservative newspapers have realized through
- their daily pages of pictures.
-
-“The universal appeal of pictures!” Mankind from the days when our
-ancestors sketched reindeer upon the walls of their caves has felt their
-appeal, but only recently has its universality become of crucial
-significance to the race. The printing-press, as we realized
-despairingly in 1914, has failed to save civilization from its recurrent
-attempts at suicide. Men read and talked, and, then, as had their
-illiterate progenitors, grasped their weapons and went to fighting.
-Neither from books nor from debates has mankind in the mass grasped that
-enlightenment which often comes to individuals but which is not
-sufficiently wide-spread and compelling to defend the race from constant
-reversions to brutish manifestations.
-
-And now comes visualization—in movie theatres, in newspapers, in
-schools, colleges, churches—to mould, for good or evil, the plastic soul
-of Man. What will the harvest be? Who can say? Francis Bacon asserted
-that “reading maketh a full man, conference a ready man, and writing an
-exact man.” Something more, as the centuries have proved, is necessary
-to make the human race what it should be. Is it not barely possible that
-some Bacon of the future will exultingly exclaim: “The screen maketh a
-civilized man!”?
-
-
-------------------------------------------------------------------------
-
-
-
-
- CHAPTER XI
-
- THE MOVIE AND THE COMMITTEE ON PUBLIC RELATIONS
-
-
-_The Screen Wins Powerful Friends—Societies Representing Sixty Million
-Americans Endorse it—Its Power for Good Recognized by Altruists—The
-Movie’s Allies Mobilized—The New Art is Backed by Old Philanthropies._
-
-
-
-
-------------------------------------------------------------------------
-
-
-
-
- CHAPTER XI
-
- THE MOVIE AND THE COMMITTEE ON PUBLIC RELATIONS
-
-
-THE conviction expressed at the end of the preceding chapter that in the
-screen civilization has finally found a medium through which Man’s
-loftiest ideals, hopes, dreams, visions and good resolutions may find a
-way to fulfillment has been vouchsafed a new _raison d’être_ of late,
-the importance of which can not be overrated. The existing reasons for
-the belief that the movie is to be a weapon wielded in the cause of
-righteousness against the powers of darkness were greatly increased in
-number and force when representatives of sixty national civic,
-educational, social and religious organizations functioning in this
-country met, at the invitation of Will H. Hays, in June of 1922, to
-discuss with him the problems of the motion picture industry and to
-devise ways and means for bringing about a better situation therein. The
-outcome of this gathering was the formation of the Committee on Public
-Relations, for “the establishment of a channel of intercommunication
-between the agencies instrumental in forming and interpreting public
-opinion and the motion picture industry.” This committee, coöperating
-with the organization known as the Motion Picture Producers and
-Distributors of America, Inc., is wielding the influence begotten of a
-combined membership of 60,000,000 people, scattered throughout the whole
-country, in behalf of
-
- the increased use of motion pictures as a force for good
- citizenship and a factor in social benefit; for the development
- of more intelligent coöperation between the public and the
- motion picture industry; to aid the coöperative movement
- instituted between the National Education Association and the
- motion picture producers for the making of pedagogic films and
- employing them effectively in schools; to encourage the effort
- to advance the usefulness of motion pictures as an instrument of
- international amity by correctly portraying American life,
- ideals and opportunities in pictures sent abroad and by properly
- depicting foreigners and foreign scenes in pictures presented
- here; to further, in general, all constructive methods for
- bringing about a sympathetic interest in the attainment and
- maintenance of high standards of art, entertainment, education
- and morals in motion pictures.
-
-Not the least important of the appendices to be found at the end of this
-book is that which gives a list of the national organizations composing
-this Committee on Public Relations. It is in effect a record of a great
-mobilization of the uplifting agencies of the nation on the side of
-righteousness and progress in a struggle between good and evil for
-control of the newest and most powerful of the vehicles at man’s
-disposal for influencing his fellowman. As has been demonstrated in
-another chapter, the screen has become the most effective and
-wide-reaching of all the media yet devised by human ingenuity for
-influencing the heart, mind and soul of the race. Realizing this, the
-organizations referred to above (listed with approximate fullness in the
-appendix), representing more than half the entire population of the
-United States, have thrown the weight of their enormous influence upon
-the side of those builders of a better civilization who are striving to
-make the motion picture more worthy of the important place it has so
-recently assumed in the life of the world. Never before in the history
-of the race has such a unification of effort by the great altruistic
-organizations of a nation been made in times of peace, and for the
-purposes of peace, as that which was begun a year and a half ago by the
-Committee on Public Relations. What the screen could do to improve the
-social order was recognized at the very moment it was seen what the
-social order could do to improve the screen—and, lo, there came about an
-alliance that, to those who grasped its full significance, stood
-revealed as one of the greatest forward steps civilization has ever
-taken. The organized powers of uplift and enlightenment had seen that a
-new, untried, undisciplined force, pregnant of both good and evil, had
-come into the world and they had rallied to its assistance at the
-psychological moment, to the end that the future of the screen, and
-therefore of the human race itself, might present a more satisfactory
-aspect than it has hitherto exhibited.
-
-Says Mr. Jason S. Joy, Executive Secretary of the Committee on Public
-Relations:
-
- I am often asked the following three progressive
- questions—First, why are the organizations affiliated with the
- Committee on Public Relations interested in the motion picture?
- Second, why are they working with the motion picture people
- rather than against them? Third, why do they coöperate with the
- so-called “old-line” companies rather than exclusively with
- independent companies?
-
- I am able to answer these questions to my own satisfaction.
- Admitting that motion pictures exercise a powerful influence for
- good or evil, it is to the selfish interests of these
- organizations to make motion pictures an influence for good. As
- to the second query, let me say that constructive coöperation is
- capable of greater results than destructive criticism,
- particularly when it is accompanied by a willingness to
- privately but fearlessly condemn evil practices when they are
- found to exist. It seems to me wholly foolish and futile to cry
- out against any practice unless at the same time you are able to
- suggest a solution or at least an attempt at a solution of the
- problem. I am convinced that one of the most harmful habits of
- our day is the one which has been adopted by certain amateur and
- professional reformers who with half truths loudly condemn the
- motion picture industry and everybody connected with it. My
- answer to the third query is this: The Committee on Public
- Relations is working with the so-called “old-line” companies
- because these companies have demonstrated their ability to make
- the kind of pictures the public has hitherto demanded and have,
- therefore, manifested their knowledge of the technique and
- business methods of making pictures; because, also, they have
- demonstrated and expressed their desire to attain the ends for
- which the Committee is working, and because they have asked the
- Committee to coöperate with them, and are coöperating with the
- Committee. Within parenthesis, let me say, that there pass by me
- at the cross-roads where I sit no end of Sir Galahads rushing
- forth to conquer the world. These persons are usually
- well-equipped with ideals and enthusiasm and often with money,
- but because they lack the technical ability which results from
- long experience they come back with little to show for their
- efforts except a trail of broken promises, unpaid debts, and
- lost ideals. Our best and only hope for the future lies with the
- well established companies who have proved their ability in
- their profession.
-
-The human race moves forward and upward through the efforts of those who
-know how to perform the miracle of hitching their wagon to a star while,
-at the same time, they keep their feet upon the earth. Taking at random
-a few of the sixty organizations comprising the Committee on Public
-Relations we come upon such sharply contrasted bodies as the Society of
-Colonial Dames and the General Federation of Women’s Clubs; the Academy
-of Political Science and the Salvation Army; the Girls Friendly Society
-and the Associated Advertising Clubs of the World; The National Council
-of Catholic Women and the Young Men’s Hebrew Association; the American
-Federation of Labor and the Boy Scouts of America, etc. Now all these
-societies, fraternities, sororities, or whatsoever they may be, helping
-by their membership to make up the 60,000,000 Americans who have come
-officially to the support of the motion picture industry, have, each and
-every one of them, reached a position of power and success by wasting no
-time in endeavoring futilely to put salt on the tail of the millennium
-but by combining loyalty to high ideals with practical efficiency in
-dealing with this world as it manifests itself to the worker who dreams
-and the dreamer who works. In other words, our great altruistic
-organizations discovered at the outset of their respective careers that
-the ideal and the practical are necessary to each other but, to produce
-results, must plan how to make constant compromises with each other for
-the sake of actual progress.
-
-The motion picture producers have gone through, as an organization, the
-same experience that has come to the Colonial Dames, the Salvation Army,
-the Boy Scouts, or any one of the organizations holding membership on
-the Committee of Public Relations. They have learned by experiment that
-progress is made possible only through a working adjustment between
-idealism and realism. If idealism is allowed to become rainbow-chasing,
-or realism to become revolting, the balance that assures a steady
-movement in the right direction is destroyed and disaster results. Every
-earthly institution that survives has been forced to fight its way to
-permanency against the disintegrating influence of its own extremists,
-its ultra-conservatives and ultra-radicals. In the long run, it is the
-middle of the road that leads nations and institutions into safe
-environments.
-
-The great question at issue in connection with the motion picture
-industry, as it is with any given line of human endeavor, is this: Is
-its course upward or downward, will its future be free from the
-shortcomings of its past? Let me say here, very frankly, that had I not
-felt months ago that an affirmative answer to these queries was not
-merely justified but had been made imperative by facts and figures this
-book would never have been written. But as the work has progressed, and
-I have been obliged to look at the motion picture field through both a
-telescope and a microscope, I have been convinced by an overwhelming
-mass of evidence that the general trend of the newest of the arts is, in
-spite of all that I have said about its youthful indiscretions, in the
-right direction.
-
-It can never attain perfection—nothing that is man-made can hope to do
-that. But the movie, whatever may be said against it by its detractors,
-is constantly making progress toward a commanding position where, it is
-conceivable, it may eventually confer upon mankind the inestimable boon
-of which the author, as stated in the first chapter of this book, has
-had the audacity to dream. And be it said just here that if the full
-dynamics of the screen as a world-civilizer are completely developed,
-eventually both producers and public will owe a great debt of gratitude
-to the Committee on Public Relations.
-
-
-------------------------------------------------------------------------
-
-
-
-
- CHAPTER XII
-
- THE MOVIE AS A PEDAGOGUE
-
-
-_The Entertainer Becomes an Instructor—Schools and Colleges make the
-Screen a Professor—Visual Instruction more Effective than
-Text-Books—Educational Films as Teachers of History—The Screen an Ally
-to Historical Accuracy—Can it Save the Race from a Threatened
-Cataclysm?_
-
-
-
-
-------------------------------------------------------------------------
-
-
-
-
- CHAPTER XII
-
- THE MOVIE AS A PEDAGOGUE
-
-
-THE utilitarian evolution of the movie has been as remarkable as the
-recreational—though much less spectacular. The screen seems to have come
-like a poultice to heal the blows of ignorance, of worn-out methods in
-schools, hospitals and laboratories, and to act as a tonic upon all the
-movements and enterprises that make for the betterment of the race.
-Modern scientists, philanthropists, statesmen, educators, sociologists,
-uplifters of all kinds, may appropriately paraphrase Robert Burns by
-exclaiming “a screen’s amang ye takin’ notes.”
-
-Visual education—that is, intellectual stimulus through motion
-pictures—has made amazing progress in our schools and colleges during
-the past few years. It has been proved by statistics, based upon the
-results of examinations, that students instructed by screen-pictures
-obtain higher marks than those who have been seeking knowledge on a
-given subject only through text-books.
-
-Evidence upon this point has become of late cumulative and conclusive.
-Data to show that the Esperanto of the Eye is a more efficient
-instructor than either the spoken or the printed word is ours in
-abundance, but only one or two striking proofs of the proposition will
-suffice for our present purposes. Two years ago Professor Joseph J.
-Weber, of the University of Kansas, conducted a series of enlightening
-tests in Public School No. 62, New York City, with the following
-results:
-
-Four hundred and eighty-five pupils in the school were examined as to
-their knowledge of geography. It was found that their average rating as
-a class was only 31.8. Oral teaching, without the aid of correlated
-motion picture films, raised this average presently to 45.5, a gain of
-13.7. The films were then used after the oral lessons and an average of
-49.9 was obtained, a gain of 18.1. By the employment of the films before
-instead of after the oral instructions the average percentage was
-increased to 52.7, a gain of 20.9.
-
-At about the same time, Professor J. W. Sheppard, of the University of
-Oklahoma, made an experiment in visual education at a high-school in
-Madison, Wis. Abstract and concrete subjects were taught to a group of
-pupils of ordinary intelligence by means of the films only, to a second
-group by a superior instructor only, and to a third group by an average
-instructor only. In a searching examination subsequently the pupils
-taught by the films scored an average of 74.5, those taught by the
-superior instructor an average of 66.9, and those by the inferior
-instructor an average of 61.3. In this game of twenty questions the
-screen had won the pot by a safe margin.
-
-The significance of the above is revealed in its entirety when we
-realize that even the movie as a purveyor of amusement has not wholly
-neglected its obligations as a pedagogue. The millions of Americans who
-daily watch the screen in quest of recreation are, willy nilly, obliged
-to absorb something in the way of added knowledge. Geography,
-history—both ancient and contemporary,—botany, astronomy, physics,
-ethnology, archæology and other educational sources are tapped, even in
-the least pretentious movie theatres, to stir the imaginations and
-enlarge the general knowledge of their patrons. It is safe to say that
-the American people, even though our schools and colleges had not
-welcomed the film as an aid to education, would have vastly increased
-their information regarding our planet and the history and achievements
-of the human race merely through the homage that the amusement screen
-has paid, perforce, to erudition.
-
-But what the recreational screen has done casually and inadequately for
-the dissemination of general knowledge, is, of course, negligible
-compared with the influence that has been exerted by the educational
-films whose use in the class-rooms of our schools and colleges has been
-for some years past constantly on the increase. The growing importance
-of the film as an adjunct to instruction is shown by the fact that its
-progress has not been left to chance, as was the evolution of the
-recreational movie. The realm of visual education has been taken over by
-men and organizations whose qualifications for the task they have
-assumed assure to the screen in the class-room a great and splendid
-future. Concerning this matter, Will H. Hays recently said:
-
- The Society of Visual Education contains thirteen presidents of
- colleges, six of normal schools, three representatives of large
- foundations, seventy-six professors and instructors in colleges
- and universities, nine state superintendents of public
- instruction and seventy-one city superintendents of schools.
- There are other groups of educators in the motion picture
- field—notably the National Academy of Visual Instruction and the
- Visual Instruction Association of America. An incomplete list
- shows twenty-eight colleges and universities which have
- organized departments for the distribution of films. At least
- seventeen of our largest educational institutions are giving
- courses to their students on the use of the motion picture for
- visual instruction. Columbia has courses which teach photoplay
- writing and the mechanics of production. The University of
- Nebraska has erected a film studio on its campus, and the
- Universities of Yale, Chicago, Wisconsin, Indiana, Michigan,
- Oklahoma, Illinois and Utah have started the production of their
- own motion pictures.
-
-Let us confine ourselves for the moment to what the educational films
-are doing in the realm of history, leaving their achievements as
-pictorial aids to the study of astronomy, physics, ethnology,
-palæeontology, geology, and other sciences, for later consideration. If
-the Esperanto of the Eye is to be instrumental in giving to this and
-coming generations an accurate picture of our race’s past, it is
-essential that our films dealing with history should be accurate in
-detail. A falsehood exploited by the screen can do more damage than a
-misrepresentation imbedded in a text-book. It is encouraging, therefore,
-to those of us who believe that educational films are destined
-eventually to exercise an influence for good upon mankind that may save
-it from a return to barbarism to realize that the screen as an adjunct
-to the teaching of history is receiving valuable assistance from our
-most eminent professors in this field of study.
-
-There is much data at our disposal to prove that the Olympian heights of
-erudition are deeply impressed by the obligations which the enlightened
-gods owe to films fashioned to instruct lesser and more ignorant
-mortals. It will suffice for our present purpose, however, to prove the
-existence of a general and praiseworthy trend in visual instruction by
-giving, in some detail, an account of an enterprise, sponsored by the
-Department of History of Yale University, that is of importance in
-itself, but, more than that, significant in the promise it gives of a
-splendid future for the educational film.
-
-In a despatch from Chicago, Ill., under date of Tuesday, August 1, 1922,
-a correspondent of the New York _Evening Post_ says:
-
- History was rewritten here to-day, shorn of its romance and
- amplified by facts, by the Yale University Press. To do this,
- mediæval sailors, dressed in gayly colored tights and jerkins,
- with huge knives in their belts, clambered through the rigging
- of the Santa Maria off Jackson Park, and Christopher Columbus
- leaned over the rail, crucifix in hand, and gazed at the
- receding shores, while two camera men kept grinding away at
- their machines. All this was done that the popular idea of
- history might be revised and the school children of America
- might have accurate information, uncontaminated by the legends
- and myths which have grown around the discovery of America
- during the last 400 years.... The Yale University Press is
- making a series of historical pictures for school use which the
- History Department of the University asserts will be as accurate
- as research and study can make them. On board the Santa Maria
- there were mutinies and troublesome times. Martin Alonzo Pinzon,
- a Spanish gentleman who owned the Santa Maria, commanded the
- Pinta, and furnished the cash for the expedition. Much more is
- made of Pinzon in the film than of Queen Isabella, the
- Professors of History at Yale being inclined to doubt the legend
- that Her Majesty ever patronized a pawn-shop to give assistance
- to the dare-deviltry of Columbus.
-
-What visual instruction in history is to become presently is a
-fascinating subject in dwelling upon which the imaginative optimist,
-reading the signs of the times, can not but take keen delight. The past
-is to be to the student no longer a graveyard, in which he rambles
-confusedly, reading ridiculous epitaphs upon monuments whose comparative
-impressiveness is misleading, but a series of dramatic performances,
-appealing to the senses, the mind and the soul, in which the _dramatis
-personæ_ will present history as a serial-play in which the latest act
-is one in which he himself is taking a minor part.
-
-Never before, in the history of the race, has mankind taken so deep and
-wide-spread an interest in the past of mankind as it exhibits to-day.
-There appears to be a world-wide feeling that, unless the race can learn
-the lessons that the great catastrophes that have repeatedly overtaken
-civilization teach, the outlook for the future is appallingly dark. On
-New Year’s Day, 1923, a body of prominent American educators issued an
-appeal to the public in which the following striking sentences occur:
-
- The present situation in international affairs, involving as it
- does the imminent peril of war, must give concern to every
- thoughtful observer. After a devastating conflict which has cost
- millions of lives, created immeasurable hatred and piled up a
- debt of $50 for every minute of time since Christ was born, the
- nations of the earth, apparently having learned nothing and
- forgotten nothing, are once more playing the old game of
- competitive imperialism and competitive armament.
-
-The above, startling but unanswerable as it is, has a direct bearing
-upon the subject we have just had under discussion, namely, the teaching
-of history through visual instruction. The advantages of this method for
-schools and colleges, conclusively proven though it has been, will be of
-no permanent and uplifting value to coming generations unless the screen
-as a pedagogue finds a way to give to a race that is constantly
-repeating old and fatal errors a message and a warning that shall
-influence the young men and women who are to mould the world’s future to
-avoid the disastrous errors of their progenitors. From this point of
-view it becomes apparent that to those into whose hands has been placed
-the dissemination of educational films has been vouchsafed a great
-opportunity to benefit a race that is in sore need of guidance, of some
-impetus that shall make its future less deplorable than its
-blood-stained past.
-
-
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-
-
-
-
- CHAPTER XIII
-
- THE MOVIE INTERPRETING THE PAST
-
-
-_Philip Kerr vs. H. G. Wells—Is the Race Doomed to Commit Hari-Kari?—The
-Failures of Diplomacy—The Screen Revealing Man to Himself—History the
-Best Bet of a Warworn Race—Teaching the Young Idea How Not to
-Shoot—Peace Via the Film._
-
-
-
-
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-
-
-
-
- CHAPTER XIII
-
- THE MOVIE INTERPRETING THE PAST
-
-
-WHETHER the first antidote the race has discovered against polyglot
-poison can save civilization before it is blown to pieces by high
-explosive shells is a problem that assumes new significance daily, as
-diplomacy continues to commit, in its blind and fatuous egotism, its
-historic blunders. The head-lines in the newspapers furnish a sad
-commentary upon the present status of the collective wisdom of mankind.
-The average intelligence of the race as it is manifested in
-international affairs is below the standard set by a day-nursery, where
-a singed child, it is confidently assumed, will avoid the fire. The high
-cost of war in life and treasure has been demonstrated to the race in
-recent years by a world-wide conflict that threatened the very
-foundations of civilization with destruction. Did mankind learn the
-lesson taught by this titanic struggle? If it did not, if it continues
-to provide itself with new and deadlier weapons for the waging of
-unimaginably awful combats, what can be done at the last moment, as this
-may prove to be, to save civilization from ruin as it totters upon the
-very edge of a fatal precipice?
-
-The tragic importance of this query may seem, at first sight, to throw
-into comparative insignificance the topic we have under discussion,
-namely, the teaching of history in our schools and colleges through
-visual instruction. But our pointed question and our general theme are,
-as will presently appear, closely related to one another.
-
-Philip Kerr, for five years confidential adviser and secretary to Lloyd
-George, is among those who hold that we who indulge the hope that the
-screen may eventually act as a poultice to heal the blows delivered by
-diplomacy against the peace of the world are but chasing another rainbow
-that has at its end not a pot of ointment but a gigantic pile of
-dynamite. At Williamstown, Mass., last summer, Mr. Kerr said, to an
-audience of scholars and statesmen of international prominence:
-
- If we look back through history we shall see that what has
- happened in the last eight years is not a unique nor isolated
- phenomenon. For example, there was a world war for the first
- fifteen years of the last century, ending with the battle of
- Waterloo. We can trace back through the ages an ever-recurring
- procession of devastating wars engulfing the whole of the
- civilized world, followed by peaces of exhaustion, which in turn
- gave way to new eras of war. The question I have been asking
- myself for the last two or three years has been this: Have we as
- the result of the terrible experiences of the late war, and of
- the victory of the Allies, any real security against a
- repetition of a world war. To this question I have to answer,
- No.
-
-To this deplorable and hopeless conclusion Mr. Kerr comes because he
-finds that mankind does its thinking not in terms of humanity, but of
-states; that the world, in so far as international problems are
-concerned, is as parochial as it was a generation or a century ago.
-“Life,” remarked a flippant pessimist, “is just one damned thing after
-another.” To Mr. Kerr’s despondent eyes history seems to be just one
-devastating war after another, with no end to the infernal succession
-now in sight. But is it not barely possible that history, gaining from
-the screen a new method of exposition, a new way of approach to the soul
-of Man, may eventually convince the human race that there is a more
-sensible solution to international problems than through bloodshed?
-
-It is through the study of history alone that Man can, in the opinion of
-H. G. Wells, find his way toward higher planes of existence out of the
-mire in which he is now stuck. In his book “The Undying Fire,” Wells,
-speaking through the hero of his story, says, in explanation of his plan
-for the improvement of society:
-
- I want this world better taught, so that wherever the flame of
- God can be lit it may be lit. Let us suppose everyone to be
- educated. By educated, to be explicit, I mean possessing a
- knowledge and understanding of history. Salvation can be
- attained by history. Suppose that instead of a myriad of tongues
- and dialects all men could read the same books and talk together
- in the same speech—think what a difference there would be in
- such a world from the conditions prevailing to-day.... This is a
- world where folly and hate can bawl sanity out of hearing. Only
- the determination of schoolmasters and teachers offers hope for
- a change in all this.
-
-Philip Kerr and H. G. Wells examining, as they do, the same historical
-data, shocked, as they both are, by mankind’s constant repetition of
-ancient and easily avoidable errors, reach, from the same premises,
-diametrically opposite conclusions. Kerr denies that our race can obtain
-from a study of its past any hope for its future. Wells, on the other
-hand, holds that history can be made the handmaiden of progress and that
-those who teach it can become, if they are worthy of their sacred
-mission, the saviors of an imperilled race.
-
-At the present moment, of course, it is impossible to determine whether
-the pessimism of Kerr or the optimism of Wells is entitled to the
-verdict of the court. The evidence is not all in, and, from present
-appearances, the case seems destined to a long and tedious life, going
-down on appeal, as it must, from one generation to another. But would it
-not be a hopelessly mad world which, on the issue involved in this
-contention, backed Kerr against Wells? Imagine the race abandoning
-itself to despair, admitting that it can find within itself no safeguard
-against its impending doom of hari-kari, turning heart-sick and hopeless
-from futile peace-conferences and gazing in sullen silence at the
-mobilization of new armies under old catch-words in various parts of a
-blood-soaked planet! Even if Wells shall prove to be in the end a
-dreamer of dreams and chaser of rainbows, defeated in his effort to put
-salt on the tail of the millennium, is it not more reasonable to take a
-gambling chance on his possible victory as an idealist than to give
-abject surrender with Kerr to the evil influences that for countless
-ages have made of our planet a recurrent shambles?
-
-Common-sense, then, forces us to the conclusion that, in the perturbed
-world in which we at present find ourselves there is no feature of our
-complicated modern life more entitled to earnest consideration than the
-screen as historian. In schools, colleges and movie theatres, with films
-depicting significant episodes in Man’s past or illuminating events of
-to-day, a mirror is vouchsafed to this generation in which it can see
-both itself and its progenitors in a light that now for the first time
-clarifies our sight. The regeneration of the individual through
-religious influences is effected in large part by means of a
-self-revelation that begets repentance and reform. To employ a bit of
-slang to illustrate the point, all sinners come from Missouri and refuse
-to be rescued blindly. They must be shown. The wicked, war-soiled,
-wantonly selfish nations of the world have never had, so far as the
-masses of the people are concerned, the truths of history visualized to
-their startled eyes. Is it not possible that when the errors, the
-tragedies, the cumulative horrors of the past are revealed to them, when
-the majority of men and women turn to the evidence of their senses
-rather than to gossip, rumor and hearsay for historical enlightenment,
-Mankind, horrified at his scowling face and bloody hands, as he sees
-them for the first time in a mirror, will take an oath to remove the
-brand of Cain from his brow, the blush from his cheeks as the screen
-shows him what man’s inhumanity to man really means?
-
-The late Viscount Bryce, just before his regrettable death, delivered
-eight lectures in the United States on “the large subject covered by the
-term International Relations.” “It is History,” says Bryce, “which,
-recording the events and explaining the influences that have moulded the
-minds of men, shows us how the world of international politics has come
-to be what it is. History is the best—indeed the only—guide to a
-comprehension of the facts as they stand, and to a sound judgment of the
-various means that have been suggested for replacing suspicions and
-enmities by the co-operation of States in many things and by their good
-will in all.” But Bryce, than whom no publicist of our times has held
-higher place as a seer and prophet, speaks not in an optimistic vein in
-his last published utterances.
-
- The great lesson of the war, that the ambitions and hatreds
- which cause war must be removed, has not been learned, and if
- this war has failed to impress the lesson upon most of the
- peoples, what else can teach them? This is why thoughtful men
- are despondent, and why some comfort must now be sought for,
- some remedy devised at once against a recurrence of the
- calamities we have suffered.
-
-Bryce is in agreement with the leading minds of to-day striving for a
-solution of international problems. They see no way out of the
-difficulties and perils confronting the race unless some new and
-hitherto unknown method be found to prevent mankind from repeating the
-scarlet sins that have disgraced and incarnadined the past. Arbitration,
-conciliation, alliances, treaties, congresses, leagues, peace palaces
-and palaver—what have they accomplished that can be cited to confute the
-pessimism of Philip Kerr or to suggest the remedy the necessity for
-which James Bryce, with the clairvoyance of a dying man, acutely
-realized? What the race needs at this critical hour is both a message
-and a medium, a warning and a way, a revelation and a road, with a light
-from the past shining on the pathway just ahead.
-
-And Man has at his command this way, this medium, this road, upon which
-gleams a radiance that might easily save the race from destruction, if
-he had sufficient sense to learn from his past just a few elementary
-lessons in common-sense, just a few basic truths that, once grasped,
-would change history from a record of recurrent crimes to an epic tale
-of Man’s triumph over himself.
-
-History as told by the screen in the class-room—is it not possible that
-the destiny of mankind is thus to be decided? The plastic minds of the
-young intrigued by the story of Man’s rise from protoplasm to poet, from
-amœba to aeronaut, from cave-man to lord of creation may be so
-impressed, within the next few generations, by the tragic absurdity of
-civilized man’s periodical reversions to savagery that some divine day
-the enlightened youth of the world will go out on a universal strike
-against old idiocies and cruelties, and to the screen that taught
-history will be given the glory of bringing mankind at one bound within
-striking distance of the millennium.
-
-
-------------------------------------------------------------------------
-
-
-
-
- CHAPTER XIV
-
- THE MOVIE TAKES ON NEW FUNCTIONS
-
-
-_Solves Many Problems—Becomes Actor, Artist, Singer, Scientist, Teacher,
-Drummer—As a Hamlet Shows Mother Earth Two Pictures—Will the Race Go Up
-or Go Down—The Screen Possibly a Savior._
-
-
-
-
-------------------------------------------------------------------------
-
-
-
-
- CHAPTER XIV
-
- THE MOVIE TAKES ON NEW FUNCTIONS
-
-
-HAS a race harassed, well-nigh hopeless, forever committing old errors
-under new incitements, found in the screen both a pedagogue and a
-peacemaker, potent for rescue if its possibilities are grasped in time?
-The query may seem fantastic, the hope it suggests quixotic, the promise
-at which it hints premature. But the question is, perhaps, the most
-important before the world to-day and upon its answer may depend the
-future of the race.
-
-In an address before the National Civic Federation at Washington, D. C.,
-on January 17, 1923, Elihu Root said:
-
- The manifest purpose of the great body of voters in democratic
- countries to control directly the agents who are carrying on the
- foreign affairs of their countries involves a terrible danger as
- well as a great step in human progress—a great step in progress
- if the democracy is informed, a terrible danger if the democracy
- is ignorant. An ignorant democracy controlling foreign affairs
- leads directly to war and the destruction of civilization. An
- informed democracy insures peace and the progress of
- civilization.
-
-At this crisis in the career of humanity there is but one medium by
-which the democracies of the world can be given the information
-necessary, in the opinion of Mr. Root, to avert the cataclysm
-threatening humanity, and that is the motion picture screen. That this
-medium is becoming, by leaps and bounds, better equipped for its
-gigantic task of world-salvation is apparent to even the most careless
-observer. During the short time that has elapsed since the author wrote
-the first sentence of this little book, the movie has enlarged its
-scope, possibilities and actual achievements in a startling and
-bewildering way. To illustrate this point, which is of crucial
-significance in connection with the topic now under discussion, let me
-quote a few head-lines culled at random from the metropolitan press of
-recent date.
-
- “Revolutionary Talking Movies—Widespread Changes Predicted if
- New Invention is a Success.” “‘Color Film Great,’ says C. D.
- Gibson. Artist at Private Exhibition Finds Effects Wonderfully
- Reproduced.” “Ditmar’s Film Gives Life to the Prehistoric. Zoo
- Curator Presents Real Live Monsters.” “Talking Movie Hailed in
- Berlin by Scientists as Great Success.” “New Method Gives
- Perfect Color to Motion Pictures. First Film a Riot of Color but
- Not at Expense of Reality.” “Stereoscopic Film Indicating Depth
- Shown Here.” “Scientist Brings Talking Film. Prof. de Forest
- Here with Device Whereby Even Operas May Be Produced on Screen.”
- “Modern Wizards Bewilder Edison. Watches Voice Filmed.”
- “Einstein’s Relativity Theory in Pictures. Fascinating,
- Ingenious and Revolutionary.”
-
-The above list might be greatly prolonged, but it serves the purpose we
-have in hand as it stands. It means that the possibilities of the screen
-are being realized at an amazing rate of progress, that the Esperanto of
-the Eye, which found its alphabet when Edison invented the kinetoscope,
-has now become a universal method of expression fitted to reveal
-eventually all human knowledge to the race in such a manner that it can
-be sensed, if not comprehended, by even illiterates and morons. There
-are, of course, technical problems connected with color, depth and the
-synchronization of voice and movement which it may be impossible for the
-ingenuity of man to solve, but the year 1923 will appeal to the future
-historian of the movie as a period in which the screen entered a domain
-possessing hitherto undreamed of facilities for intensifying the potency
-of the playwright, actor, scientist, educator, statesman, philanthropist
-and salesman.
-
-The last-mentioned beneficiary of the screen, commonly called “drummer,”
-is worthy of a moment’s attention just here as helping to prove our
-general proposition that there is no field of human activity that has
-not been, or that will not be, influenced and perhaps greatly changed by
-the growing vogue of the movie. A recently-published editorial in the
-New York _Herald_ says:
-
- The power of the screen to divert trade from one country to
- another is a subject that has been hitherto little discussed. An
- article in _Commerce Reports_, the weekly survey of foreign
- trade issued by the United States Department of Commerce,
- however, declares that the motion pictures displayed in foreign
- countries influence the consuming public in the choice of
- markets. In fact, so great has been the influence of the motion
- picture in diverting commerce to the United States that foreign
- newspapers have already cautioned their film producers not to
- ignore the opportunities for commercial expansion that are
- inherent in the drama shown on the screen.
-
-As Terence remarked long ago, so might the movie remark to-day: “Nothing
-that is of interest to mankind is outside of my sphere of endeavor.” In
-an address delivered last year at the University of Pennsylvania, Sir
-Auckland Geddes, British Ambassador to the United States, said:
-
- It is hard to find ground upon which our civilization can
- certainly and safely stand in the future. As one looks around
- the world to-day and sees in country after country the power,
- the direction of force, passing from the hands of the people who
- have long held that power, sees wealth being destroyed, sees all
- the surplus margin of wealth disappear, one realizes—not
- immediately but looking forward into the future—that we have
- cause to take steps to spread the appreciation of research, so
- that no shift of political power can possibly take place that
- will not keep it in the hands of those who understand the
- importance of research.
-
-Research! From generation to generation, mankind has been engaged in
-making investigations and discoveries that have constantly enriched and
-enlarged the treasure-house of human knowledge. But research, by which,
-as the British Ambassador asserts, civilization may save itself from
-destruction, has been hitherto an affair of specialists, not of the
-multitude, an activity carried on in laboratories or in desert solitudes
-or on lonely mountain-tops, and its results have been made manifest only
-to the erudite few. But, lo, through the screen the movie theatre
-becomes at one moment a laboratory, at another a desert solitude, at
-another a lonely mountain-top. Audiences of millions become
-experimenters in all realms of research, temporary astronomers,
-physicists, chemists, travellers, hunters, entomologists,
-ornithologists, archæologists—what you will. Erudition is fed to the
-masses in small quantities, and the more they eat of it the more they
-crave. “Know thyself!” cried the old Greek Philosopher to the individual
-man. “Know thyself!” exclaims the screen to the race at large, and
-proceeds to show to mankind the way to that universal self-knowledge
-that, if it comes to man in time, may protect his future from the
-blunders, crimes and tragedies that have disgraced his past.
-
-The screen may well be represented to our mind’s eye as a modern Hamlet
-who says to a blood-stained Mother Earth:
-
- Look here upon this picture—and upon this! I show you to
- yourself as you have been—and to yourself as you may be. Look
- here at the horrors and devastation, the cruelties and crimes of
- yesterday and to-day. Then turn your eyes upon the world of
- to-morrow as I shall reveal it to you in its splendid
- possibilities—a new world, peaceful, industrious, contented,
- going forward from one great triumph in progressive civilization
- to another, differing from the earth that was and is as light
- from darkness, as day from night! I show you the way, I reveal
- to you the decision that you must make. If yours be the baser
- choice, if you continue to repeat, generation after generation,
- the old blunders, the old crimes, I shall not be to blame. I,
- the screen, show you two roads, the one leading upward, the
- other downward. You may, by seeing your racial soul in the
- mirror I hold up to you, go to Heaven or to Hades. Your
- journey’s end depends not upon me but upon you.
-
-What does Man crave—what has he always craved? Freedom. Freedom from
-what? From avoidable ills—preventable diseases, unnecessary poverty,
-unjustifiable wars, preventable accidents, every ill, in short, that not
-only darkens his life but offends his intelligence.
-
- The history of mankind [says Louis Berman, M.D.] is a long
- research into the nature of the machinery of freedom. All
- recorded history, indeed, is but the documentation of that
- research. Viewed thus, customs, laws, institutions, sciences,
- arts, codes of morality and honor, systems of life, become
- inventions, come upon, tried out, standardized, established
- until scrapped in everlasting search for more and more perfect
- means of freeing body and soul from their congenital thralldom
- to a host of innumerable masters. Indeed, the history of all
- life, vegetable and animal, of bacillus, elephant, orchid,
- gorilla, as well as of man is the history of a searching for
- freedom.
-
-At last, through his own astounding but too-often misdirected ingenuity,
-Man has found that which alone could remove from his limbs the shackles
-that have held him captive throughout the centuries. He has discovered a
-universal language that may conceivably bring about the brotherhood of
-the race and the reduction to a minimum of the ills that flesh is heir
-to. But with the coming of the Esperanto of the Eye the salvation of the
-race is not assured. While the screen may minimize eventually the evils
-that spring from a world-wide confusion of tongues, it can permanently
-eradicate those evils only by the dissemination of a message that shall
-exert an uplifting influence upon the perturbed soul of humanity.
-
-
-------------------------------------------------------------------------
-
-
-
-
- CHAPTER XV
-
- THE MOVIE AS A WORLD POWER
-
-
-_Its Enormous Audiences—It Speaks to all Men—What Message Does it
-Carry?—The Race at the Parting of the Ways—Have International Marplots
-Won Control of the Screen?—The Fate of Civilization in the Balance._
-
-
-
-
-------------------------------------------------------------------------
-
-
-
-
- CHAPTER XV
-
- THE MOVIE AS A WORLD POWER
-
-
-IN a very important particular the title first chosen for this little
-book was a misnomer, a fact that grows more apparent to the author as he
-approaches the end of the task he has essayed. “A Biography of the
-Movie,” the name I had selected for my projected volume, implies, at
-this period of the evolution of the picture screen, either too much or
-too little—too much if it suggests a comprehensive history of a life
-that has but recently begun, too little if it fails to show that the
-facts and figures available regarding the development of the motion
-picture demonstrate the dynamics of the screen as a medium for racial
-intercommunication. There came, of course, to the writer the temptation
-to dwell in detail upon the romantic story of the rise of the movie from
-insignificance to world-dominion, from poverty to affluence, from a
-plaything to a power, to mention names made famous by the screen, to
-maintain, in short, the same attitude of mind toward the cinema and all
-its works that impelled Merton of the Movies to idealize the new art and
-industry whether he looked at them through a telescope or a microscope.
-That a work based upon the more personal aspects of the movie’s
-evolution can be both readable and timely has been proved of late by the
-success achieved in book form by the personal reminiscences of one of
-the leading producers in the motion picture realm. But had I succumbed
-to the inclination to give what may be called the lure that lies in
-gossip to this little volume, I should have taken merely the path of
-least resistance and have left wholly undone the real task I have
-essayed, namely, that of getting an idea, a prophecy, a promise, a
-possibility—whatsoever you may be pleased to call it—into the minds of
-my readers, to the end that the project referred to in the first chapter
-of this book may receive eventually the consideration to which I, with
-all due modesty, believe it is entitled.
-
-In other words, I have been endeavoring to explain briefly how the toy
-kinetoscope of a quarter of a century ago by becoming a universal medium
-of expression has made what men and nations say to each other in this
-new world-language of crucial significance to the future of
-civilization.
-
-Now just here we come face to face with the most significant, the most
-tragically important, feature of the tremendous subject with which we
-are dealing. Is Man, triumphant at last over the evils that befell him
-at the Tower of Babel, possessing for the first time in his racial
-career a universal language, actually in possession of soul-stirring
-truths that, reaching the race at large, shall overcome the powers of
-darkness menacing our modern civilization? Let me repeat the concluding
-sentence of the preceding chapter: “While the screen may minimize
-eventually the evils springing from a world-wide confusion of tongues,
-it can permanently eradicate those evils only by the dissemination of a
-message that shall exert an uplifting influence upon the perturbed soul
-of humanity.”
-
-Shall Christ or Cæsar, idealism or materialism, altruism or animosities,
-progress or reaction dominate the screen? The importance of the answer
-that the future makes to this query can not be conceivably
-over-estimated. To repeat an assertion I made in a preceding chapter,
-Dr. Jekyll and Mr. Hyde are struggling for domination over the soul of
-the screen and the issue of the conflict is still in abeyance.
-
-A timely truth finding lodgment in the perturbed souls of men might
-conceivably save the race from destruction. By means of a modern
-invention an idea, opportunely dropped from the clouds by heroic airmen
-behind the German lines, destroyed the morale of the cohorts of reaction
-and brought victory to the Allied arms. Two things were here essential
-to success—the message itself and the medium for its dissemination. Of
-the two, the message is, of course, infinitely the more important. But
-Wilson’s words, at that special crisis, would have been futile had they
-not been given wings by Wright.
-
-Civilization stands in sore need of a message of a unifying and
-peace-begetting nature. The screen offers it a medium whereby such a
-message could be carried to the ends of the earth, to be known of all
-mankind through the Esperanto of the Eye. But whence shall this message
-come? By what authority, by what sanction, shall it force itself upon
-the minds and hearts and souls of all men? If the screen falls
-eventually wholly into the control of demagogues, a medium for
-enlightenment that might save the race from the threatening evils of the
-future will not merely fail to fulfill its highest mission but will
-become the most powerful weapon of those who would undermine and
-presently destroy existing civilization.
-
-As an uplifting, educational, civilizing force, the movie appears to be
-approaching the parting of the ways. As has been shown in preceding
-chapters, it has vastly enlarged its scope and possibilities as an
-influence, direct or indirect, upon the daily lives of millions of human
-beings. It has of late solved the major mechanical problems that
-confronted it. At its present rate of progress, the cinema will soon
-become more powerful as an influence upon the minds of the masses than
-are the newspaper, the novel and the play taken together.
-
-For the sun never sets upon the screen! Day and night, in all parts of
-the civilized, and an increasing portion of the uncivilized, globe the
-motion picture is making its imprint upon the minds and souls of
-countless millions of men, women and children. It has taken possession
-of a polyglot world and is speaking daily to the human race in a tongue
-that is understood as readily on the Congo as at Cambridge. But what is
-it saying? “Ah, there’s the rub!” Is the screen merely a mirror in which
-Man looks upon his own face and turns away heedless of what his
-countenance might have taught him? Has the race finally found a way to
-that self-knowledge which might mean its eventual salvation only to
-misuse, as its wont has been, its newest medium for advancement? Can
-nothing be learned from the screen by the restless, harassed,
-apprehensive millions of the earth that shall make this first universal
-method of communication worthy of the possibilities for world-wide
-uplift that it possesses?
-
-The answer to these queries depends largely upon your personal point of
-view, upon the philosophy of life which dominates your mental processes.
-If you are influenced by that widely-accepted generalization to the
-effect that “human nature never changes” you will not be inclined to
-take seriously our contention that by forcing Man to observe and study,
-by means of the screen, the blunders, idiocies, crimes and tragedies of
-his past he may be forced eventually to repent and reform, to make of
-his future something less reprehensible than his past has been. But
-human nature is not fixed—it is fluid. It has changed, and it is always
-in the process of changing. In fact, the time may not be far distant
-when not only the individual but the race at large, hitherto at the
-mercy of endocrinal glands, will find in the laboratory methods whereby
-thyroids and pituitaries and adrenals and the other chemical arbiters of
-the fate of men and nations may be so dominated by science that human
-nature will not merely change with heartbreaking slowness for the better
-but will spring at a bound into its supermanhood.
-
-The above fantastic possibility is not, at this stage of the new
-biology, to be taken very seriously, but the suggestion thrown out
-serves, at least, to call attention to the fact that never before in the
-history of the race has Man been more concerned in his destiny than he
-is to-day, more inclined to turn away from old methods of solving the
-riddle of his being, methods that have long played him false, and to
-turn hopefully to new teachers, new sciences, new hopes, new horizons.
-And, lo, at this great moment, when, as never before, Man craves all
-knowledge that he may know himself, chance—if such there be—has
-vouchsafed to him the one thing needful for a racial self-revelation,
-namely, a universal language.
-
-As I wrote the above, this morning’s newspapers were making the
-following announcement to their readers:
-
- Plans for carrying on the work toward international peace by the
- Carnegie Endowment in Europe, Inc., became known yesterday when
- Justice Guy of the New York Supreme Court approved an
- application for the incorporation of that organization. Among
- the objects to be attained by the corporation are: To advance
- the cause of peace among nations, to hasten the abolition of
- international war, and to encourage and promote peaceful
- settlement of international differences. In particular to
- promote a thorough and scientific investigation and study of the
- causes of war and of the practical methods to prevent and avoid
- it. To diffuse information and to educate public opinion
- regarding the causes, nature and effect of war, and means for
- its prevention and avoidance. To cultivate friendly feelings
- between the inhabitants of the different countries and to
- increase the knowledge and understanding of each other by the
- several nations, etc.
-
-Praiseworthily lofty and noble as the projects outlined above may be, it
-is no disparagement of their promoters to assert that there is nothing
-startlingly new in the design they have at heart. In all generations
-there have been altruists who envisaged a world freed from war, but
-always has it happened that they have been aroused from dreams by the
-thunder of the guns. From one point of view at least, the saddest of
-countless sad sights in Europe after August 2, 1914, was the Peace
-Palace at the Hague.
-
-But if there is nothing especially novel in what we may call the
-Carnegie creed as above worded, there is this to be said for the peace
-promoters of to-day that they have one great advantage over all their
-predecessors, even over those of ten years ago. A new medium for
-preventing Man from repeating his former errors and crimes is, by leaps
-and bounds, reaching a marvellous state of development. There is every
-reason to believe that the message above referred to, which a
-blood-stained race sorely needs, is that which the Carnegie Foundation
-is desirous of bringing to the minds and souls of men. But have the
-powers of evil and unrest, the promoters of international jealousies and
-hatreds, selfish demagogues craving always more power that they may make
-the worse appear the better reason, out-generaled the forces of
-righteousness and placed the screen in bondage to their pernicious
-designs? If they have, and the Esperanto of the Eye is to speak for Mr.
-Hyde instead of Dr. Jekyll, then has another great calamity befallen a
-race that had no need of more.
-
-
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-
-
-
-
- CHAPTER XVI
-
- THE MOVIE AND THE CENSOR
-
-
-_The Movie Ran Wild for Years—Not Threatened with Censorship Until too
-Old to Need it—What Christ Thought of Pharisees—History and Common-Sense
-Against Censorship—Rev. Newell Dwight Hillis Denounces it—Tories vs.
-Freemen, Yesterday and To-Day—American Constitution Doomed if Censorship
-Prevails._
-
-
-
-
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-
-
-
-
- CHAPTER XVI
-
- THE MOVIE AND THE CENSOR
-
-
-WE Americans are forever boasting of our sense of humor, but we have a
-deplorable way of exhibiting a complete lack thereof at certain crises
-when its saving grace alone could rescue us from ludicrous
-inconsistency. When in the early life of the movie it most needed
-supervision and restraint it was allowed to run wild at its own free
-will, and at once became a naughty, mischievous boy, covered with mud.
-As it grew in years and achievement, developing gradually new and higher
-ideals, its need for parental discipline automatically decreased, and it
-exhibited internally those guiding, corrective powers that have made it
-constantly more worthy of the sympathy and support of the best element
-in our civilization. And then came to pass a manifestation of belated
-Pharisaism upon the part of certain narrow-minded influences in our
-community that would have been laughable had it not been fraught with
-serious consequences to a novel art-form struggling to find its
-appointed place in the life of the world. Where was America’s boasted
-sense of humor when the demand for movie censorship waxed loud—for
-minorities always make a great noise—long after any reasonable excuse
-for such a censorship, if such excuse there could be, had forever passed
-away? What would be said of a father who had allowed his son to indulge
-in every kind of youthful indiscretion until the latter had almost
-reached his majority and then, when the boy had shown signs of
-repentance, reform, regeneration, confined him forcibly to his room and
-fed him physically upon bread and water and mentally upon the old Blue
-Laws of Connecticut? Neither the heart nor the brain of such a father
-would appear to us as sound.
-
-In the eleventh chapter of the Gospel according to St. Luke, Christ is
-quoted in ringing, uncompromising denunciation of that reactionary,
-tyrannical exercise of usurped authority which, through varied methods
-and media, has checked the progress of the human spirit toward
-enlightened freedom throughout all the centuries:
-
- Woe unto you, scribes and Pharisees, hypocrites! for ye are as
- graves which appear not, and the men that walk over them are not
- aware of them.
-
-And again he cries:
-
- Woe unto you also, ye lawyers! for ye lade men with burdens
- grievous to be borne, and ye yourselves touch not the burdens
- with one of your fingers.... Woe unto you, lawyers! for ye have
- taken away the key of knowledge: ye entered not in yourselves,
- and them that were entering in ye hindered.
-
-“Ye have taken away the key of knowledge!” The crime of crimes, the
-unforgiveable sin! In this indictment that He brings against
-professional hair-splitters and obstructionists, selfishly standing in
-the way of human progress, the Christ gives divine sanction to Man’s
-efforts to satisfy the irresistible craving in his soul for light, ever
-more light, in the darkness through which he gropes. The fruit of the
-Tree of Knowledge is not, as in the old Eden legend, accursed, but is
-proclaimed by the Savior as food essential to that spiritual growth
-without which there could be no hope for our race.
-
-The late Andrew D. White, in his great book dealing with the obstacles
-against which Science has had to struggle in its effort to enlarge the
-diameter of Man’s knowledge, paints a vivid picture of the tragic
-effects wrought by various forms of censorship upon the pathetic,
-heroic, Christ-sanctioned efforts of the human race to employ freely the
-key of knowledge to the end that we may always use “our dead selves as
-stepping-stones to higher things.” Prison, the stake, massacre, war—what
-weapon has not been used by the foes of enlightenment that they might
-check mankind in its rise toward heights upon which the ancient,
-unhallowed prerogatives of a few reactionaries could not survive? And
-always, in some form or other, censorship has been the most serviceable
-weapon, both in times of war and times of peace, by which relentless
-unprogressives could break the spirit of those who strove to loosen the
-shackles of ignorance from the human spirit. The marvel is not that Man
-knows so much to-day as the fact that he has won what he knows against
-almost insuperable odds.
-
-There came to New York from somewhere in the West a year or so ago a
-loquacious fanatic who loudly asserted that the earth is flat. The
-metropolis refused to take this peripatetic crank seriously, gave him a
-passing glance and laugh, and went on its busy way, momentarily
-astonished, perhaps, at the amazing stubbornness displayed by outworn
-errors in refusing to remain dead and buried. It is seldom, of course,
-that the call of the past, the urge to ignorance and reaction, is so
-blatantly and audaciously sounded, but Dowie of Zion City differed only
-in degree and not in kind from those frequently well-intentioned but
-always misguided busybodies who believe that the screen can be kept
-decent not by public opinion and commercial common-sense, but only by
-groups of three, or five, or seven individuals wielding the arbitrary
-power of censorship.
-
-The advocacy of official censorship of the movies is based upon a
-fallacy. Where the misguided men and women urging censorship make their
-chief error is in their attitude toward the rank and file of motion
-picture patrons. They base their demand for censorship upon the sweeping
-generalization that the majority of the millions of Americans who daily
-attend the movies crave salacious pictures and must be forcibly
-prevented from getting what they crave. This shows not merely ignorance
-of the psychology of the American people, but is an exhibition of
-indifference to the teachings of our national history that would be
-ridiculous if it were not so pernicious in its practical results.
-Furthermore, it is in essence the astounding proposition that there are
-millions of our countrymen who flock daily to the support of an
-institution that is openly undermining our most cherished ideals,
-brazenly attacking the home and poisoning the minds of our youth by the
-inculcation of ideas subversive of our existing civilization. Can not
-the fanatics who are demanding censorship realize that if the motion
-picture producers did not understand the American people, and our
-inherent and inherited inclination for cleanliness and decency, better
-than do the censor advocates the movie industry would have gone to
-financial smash long ago? Furthermore, if the American public is not to
-be trusted to choose its own amusements, and to automatically censor
-them at the box-office or the park gate, is it competent to make its own
-laws, elect its own executives, in short, to carry the American
-experiment in government by the people to the splendid success that
-awaits it? This query is searching and fundamental. Advocacy of
-censorship in any form for the people of this country is a manifestation
-of un-Americanism that is as surely foredoomed to failure as was George
-III’s attempt to enforce a tax upon our ancestor’s tea. In truth,
-censorship, both fundamentally and historically, springs from power
-usurped and not from an altruistic regard for the moral welfare of a
-community. Its beneficiaries centuries ago learned how to camouflage
-their love of tyranny behind an assumed regard for the welfare of the
-public. But the people of the United States, as becomes daily more
-apparent, are too well informed, too sensitive to the unceasing efforts
-of old tyrannies to gain new victories, too jealous of the heritage of
-freedom that was won for them on hard-fought battlefields, to surrender
-their priceless liberty of thought and speech and educational and
-recreational choice to an outworn and discredited form of supervision.
-
-The significance of a recent election held in one of our historic
-cradles of liberty, the State that can boast of Concord, Lexington and
-Bunker Hill, in connection with the subject under discussion can hardly
-be over-estimated. In 1921 the legislature of Massachusetts was induced
-to pass a censorship law. By petition it became a matter for referendum,
-and on November 7, 1922, the electorate of the Bay State voted upon the
-question whether or not they desired a censorship of the motion picture.
-The people defeated the measure by a vote of 553,173 to 208,252, a
-majority of 344,921 against censorship. Again had Massachusetts given an
-outward and visible sign of her inward and spiritual detestation of
-Toryism not essentially different in kind from that which she displayed
-when “a snuffy old drone from a German hive” was endeavoring, by force
-of arms, to hold her in leading-strings. What intrigues, if it does not
-startle and perplex, a thoughtful historian in connection with the above
-is that to-day in this country there is a clash, affecting the lives of
-every one of us, between the ideals which a century and a half ago
-placed George of England and George of Virginia in opposite and warring
-camps upon certain basic propositions connected with the subject of
-human liberty. But it is inconceivable, of course, that the spirit of
-George the Thirdism can have anything but a temporary influence in the
-United States in the twentieth century, despite the noise now made by
-short-sighted, misguided or actually unprincipled champions of movie
-censorship—a censorship that, were there nothing else to urge against
-it, is an unnecessary and expensive luxury in light of the fact that the
-States and cities of our nation are adequately provided with laws and
-ordinances protecting the amusement-seeking public from indecent and
-immoral exhibitions.
-
-The Rev. Dr. Newell Dwight Hillis, of Plymouth Church, Brooklyn, N.Y.,
-one of the ablest, most eloquent, scholarly and influential divines in
-this country, referring in a recent sermon to matters touched upon in
-this chapter, said:
-
- The descendants of the Puritans and the Dutchmen, whose fathers
- rebelled against the censors of the James I era, dictating to
- them what creed and government they must accept, find it hard,
- after three hundred years of freedom of press and speech, to go
- back to the very thing from which their ancestors fled. Long ago
- the historians said that the American Republic was the vision of
- John Milton in his plea for the liberty of the printing-press,
- set up in code and constitution. The genius of our Republic is
- personal responsibility, individual excellence. A father and
- mother must rise up early and sit up late to teach their boy and
- girl to think for themselves, using their intellect; to weigh
- for themselves, using their judgment; to decide for themselves,
- using their own conscience and will.
-
-“Hell is paved with good intentions.” The tragedy that we call human
-history is made more understandable by these depressing, revelatory
-words. The fussy, the futile, those whose hearts are kindly but whose
-brains are weak, whose motives are praiseworthy but whose methods are
-inept and inadequate, have, from the beginning of time, made life harder
-than it need be for their fellow-men. When these well-intentioned but
-badly-balanced busybodies combine with stronger characters whose motives
-are reprehensibly selfish to mould men in the mass to their own narrow
-pattern, denying to the individual that freedom of choice regarding his
-own affairs that is one of the essential bulwarks of Anglo-Saxon
-civilization, an internal menace has come to American institutions more
-threatening than any external peril now within our purview.
-
-But censorship of the movies will be, in all probability, only a passing
-and more or less localized phase of our national tendency to indulge in
-mischievous experimental legislation. If not, however, if censorship
-should ever become both national and permanent, then would be sounded
-the doom of those emancipatory institutions which have made of our
-American experiment in self-government the one great hope, the one
-burning beacon-light, for an over-governed, over-burdened, over-censored
-world.
-
-
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-
-
-
-
- CHAPTER XVII
-
- THE MOVIE AS A WORLD LANGUAGE
-
-
-_The Esperanto of the Tongue—Its Rapidly Increasing Vogue—All Countries
-Taking It Up—Its Inferiority to the Esperanto of the Eye—Together They
-May Save the World—“The Covered Wagon”—Its Success as a Picture—Rheims
-Cathedral and a Prairie Schooner Symbols of Man’s Balanced Fate—Will the
-Race Choose to Construct or to Destroy?_
-
-
-
-
-------------------------------------------------------------------------
-
-
-
-
- CHAPTER XVII
-
- THE MOVIE AS A WORLD LANGUAGE
-
-
-IT would be inexpedient, I believe, for me to bring this inadequate,
-but, I hope, more or less illuminating, investigation of the origin,
-present status and future possibilities of the screen to an end without
-going more into detail regarding what I have called the Esperanto of the
-Eye. That many of the ills to which flesh is heir, especially those
-springing from misunderstandings between races and nations, might be
-avoided, in great part, at least, by means of a universal language is
-far from being a recent idea. Like most seemingly modern
-generalizations, such as the theory of evolution, the law of the
-conservation of energy, and other apparently recent forward steps, the
-possibility of a tongue that should be understood of all men had come
-within the purview of the Greek and Roman writers of the classic period.
-But the intervention of the so-called Dark Ages, delaying Man’s upward
-progress by a thousand years, extinguished many a light which “the glory
-that was Greece” had given to the world, and it was not until
-comparatively recent times that any effort of a practical and promising
-nature had been made to provide the race with a poultice for healing the
-blows inflicted upon it at the Tower of Babel.
-
-To-day, however, the universal language known as Esperanto, a survival
-of the fittest from several tongues designed in recent years for general
-use, is making real progress in various parts of the world. The report
-of the General Secretariat of the League of Nations for 1922 says:
-“Language is a great force, and the League of Nations has every reason
-to watch with particular interest the progress of the Esperanto
-movement, which should become more wide-spread and may one day lead to
-great results from the point of view of the moral unity of the world.”
-
-The astonishing progress of Esperanto in its conquest of a polyglot
-globe is dealt with by John K. Mumford in a recent most readable article
-in the New York _Herald_, in which he says:
-
- Since 1920 on an average a new book in Esperanto has appeared
- every other day. Text-books and dictionaries exist in French,
- English, Arabic, Armenian, Czech, Bulgarian, Danish, Esthonian,
- Finnish, German, Greek, Welsh, Hebrew, Spanish, Dutch,
- Hungarian, Icelandic, Italian, Japanese, Georgian, Catalonian,
- Chinese, Croat, Latin, Latvian, Lithuanian, Polish, Portuguese,
- Rumanian, Russian, Ruthenian, Ukrainian, Serbian, Slovakian,
- Slovenian, Turkish and Visayan (Philippine Islands). Many
- millions of these books have been distributed.
-
-Whatever may be one’s attitude toward the League of Nations, the
-advocacy of “the moral unity of the world” by that organization must
-meet with approval by the vast majority of right-thinking men. Through
-moral unification only can the human race reach that plane of
-civilization upon which freedom from the major ills which now afflict it
-can be attained. And that the Esperanto of the Tongue, a universal
-language that is rapidly enlarging the scope of its influence, can
-perform a mighty service in the cause of peace and progress can not be
-doubted. But compared to the Esperanto of the Eye, the universal
-language sprung from the screen, its conquest of the earth is painfully
-slow, and its final complete triumph would still leave the
-world-language of the eye more potent in many ways than the
-world-language of the tongue.
-
-To illustrate the above, let me quote again from Mr. Mumford, who, in
-discussing the benefits bestowed by Esperanto upon commerce, says: “In
-Esperanto a business concern can get out a circular setting forth the
-merits of a washing machine or a face lotion so that even an Eskimo
-woman can read it, provided she has taken six months lessons in the
-universal language.” But in the twinkling of an eye this Eskimo woman
-could learn from the screen what it might take her half a year to glean
-from the advertising circular. Furthermore, for many years to come, the
-Eskimos, not to speak of the more highly civilized races, are more
-likely to be in constant touch with the Esperanto of the Screen than
-with the Esperanto of the Printing-Press.
-
-Of course, what men or nations say to each other is essentially more
-important than the vehicle which they use for saying it. Neither the
-Esperanto of the Tongue nor of the Eye can be of great service to the
-cause of civilization unless they disseminate enlightenment rather than
-confusion, good rather than evil, love rather than hatred, unless they
-tighten rather than loosen the bonds that hold the nations together in
-times of peace.
-
-But what Man may do ultimately with his new media for world-wide
-intercommunication can be, at this juncture, only a matter for vague,
-though, perhaps, hopeful, conjecture. There is one fact, however, that
-stands out in startling significance as we contemplate the progress
-which mankind is making toward the final removal of all barriers toward
-racial self-knowledge—namely, that humanity seems, for the first time in
-its career, to feel that the Sphinx whose other name is History is
-presently to reveal the secret which, throughout all the ages, it has
-managed to conceal. The disappearance of the last frontier, the solving
-of Earth’s ancient mysteries, the coming of the wireless and the
-Esperanto of the Tongue and of the Eye seem to presage some new
-revelation to the soul of Man that shall remove forever from the
-entrance to the Garden of Eden that angel with the flaming sword.
-
-Strange, is it not, that close study of the movie and all its works,
-both good and bad, should intensify the optimism of one who only a few
-short years ago had abandoned all hope that civilization could ever
-again be given the opportunity to regain its higher self and fulfill the
-promise it had once vouchsafed to the race? One foggy morning in the
-Autumn of 1917 I found myself, in company with a fellow
-newspaper-correspondent, representing an English daily, on the French
-front, in the shell-torn square in front of the grand old cathedral at
-Rheims. That very morning high explosives from the German lines had done
-further damage to this ancient glory of Gothic architecture, and torn
-and shattered, defaced and despoiled, it limped toward Heaven, sadly
-crippled but forever sublime. As I stood gazing, awe-stricken and
-depressed at the desecrated façade, the outward and visible sign of
-Man’s inhumanity to God, my English companion approached me, stuck his
-monocle into his eye, gazed at the ruin before us, and drawled, “My
-word, but it has been knocked about a bit, hasn’t it?”
-
-Yes—and so has our modern civilization been knocked about a bit, to
-state the case with typically British reserve. As with Rheims cathedral,
-so with the social structure Man has patiently and painfully erected
-through recent centuries; it must be repaired, strengthened, and, above
-all, defended from the iconoclasm that may menace it in the future. And
-for this renaissance of civilization, and its protection from the
-internal and external foes by which it was recently so nearly destroyed
-and by which it is still threatened, the cinematograph can, if God is
-willing and Man is wise, be of greater service than the majority of
-people yet fully realize.
-
-Not a day has gone by recently when I have not come upon some new proof
-that the pessimism which overwhelmed me as I gazed in 1917 at the
-outraged façade of Rheims is not unreasonably to be replaced by an
-optimism begotten of the movie. I saw Man in those dark days on the
-French front in his iconoclastic mood, wantonly destroying the proudest
-relics of the creative genius of his forebears. To-day I find the screen
-achieving wonders in conserving, for the sake of posterity, the memory
-of epic, epoch-making deeds of derring-do that not only glorify our past
-but inspire us with hope and courage and ambition for the future.
-
-In illustration of this, let me say something of a recent motion picture
-destined to win new friends for an art-form which has only of late been
-recognized by the more conservative of our intelligenzia as worthy of
-their interest and regard. The screening of Emerson Hough’s historical
-romance “The Covered Wagon,” which deals with the heroic achievements of
-the pioneers who blazed a trail, in their quest of California gold,
-across the prairies and the Rockies, thus conferring a priceless boon
-upon a nation in the making, is one of the most important milestones in
-the progress of the movie upward toward its highest plane of endeavor.
-Says Jesse L. Lasky, of the Famous Players-Lasky Corporation, speaking
-of his organization’s splendid contribution not merely to movie fans but
-to those who believe that by the visual study of his past Man may find
-both warnings and inspirations for his future:
-
- We did our utmost to make this the picture of a decade—a living,
- moving, historical spectacle which would be of great worth to
- the world. For the reason that we feel that our efforts have
- been successful we are therefore going to offer prints to the
- Smithsonian Institution for preservation in the archives of that
- institution. Probably never again will a real buffalo hunt be
- staged, and it is doubtful if any producers will again undertake
- the immense task involved in “The Covered Wagon.”
-
-Before the actual screening of the story was begun, scouting in search
-of an appropriate site for the project was carried on in the states of
-California, Utah, Nevada, Oregon, Idaho, Wyoming, Montana, New Mexico
-and Arizona. A location was finally chosen in Utah, ninety miles from
-the nearest town and railroad station. As the instant popular success,
-combined with the historical importance of “The Covered Wagon,” have a
-direct bearing upon the prophecy and suggestion which I made in the
-opening chapter of this book, I shall quote at some length from Mr.
-James Cruze, to whose energy, enthusiasm and skill as a director the
-triumphant screening of Mr. Hough’s stimulating novel is largely due.
-Says Mr. Cruze:
-
- Did you ever sit on the edge of a volcano expecting an eruption
- any instant? That was my position. Our camp was not patterned
- after Fifth Avenue, and I never knew when something might not
- break loose. One of the difficult problems was the rehearsing of
- the Indians for the attack on the wagon train. This had to be
- well timed, so that nobody would be hurt. But the Indians got so
- excited, whether or not the cameras were grinding, that we could
- hardly restrain them.
-
- The breaking of the steers to yoke was another exciting job.
- Quite a number of the cowboys with us would not tackle that
- work, so we had to get special men. They finally accomplished
- this by yoking the steers together and leaving them for
- twenty-four hours, and then they were usually willing to stand.
-
- Then that buffalo hunt on Antelope Island, in Great Salt Lake! I
- shall never forget that. It was thrilling, too; at least Karl
- Brown, the camera man, thought so. He wanted a close-up of a
- charging bull buffalo. He had photographed such gems as a
- hippopotamus, a rhinoceros and several other animals, even an
- elephant; but he found that a bull buffalo bears a distinct
- aversion to the camera, or something of the sort.
-
- We had a stockade built to protect the camera men, but Brown had
- to get outside for this particular shot. He got it, but only a
- narrow shave prevented the buffalo from getting him. One of the
- cowboys fired in time and we had buffalo steak that night. Some
- people told me that Brown felt a little delicacy in the matter
- and would not eat any.
-
- We forded the Kaw River with our wagon train and our horses and
- cattle. We—yes, we got them across. It was a frightful scramble,
- and all I know is that we reached the other side. In the end I
- was thankful, as any one can imagine, when the picture was
- finished. They tell me it’s good. It ought to be.
-
-What can not Man learn eventually through the Esperanto of the Eye?
-History is the tale of his conflict between two elements in his nature,
-the constructive and the destructive. The picture whose evolution is
-presented in detail above preserves for posterity a thrilling record of
-our forebears in their Herculean task of winning a continent from
-savagery for civilization. It is a representation of Man under the
-influence of his eternal constructive impetus. Were I drawing an
-illustration for this chapter, I should depict Rheims cathedral
-shattered by high explosives beside a prairie schooner drawn by oxen and
-ask my readers to judge between them, to say which sketch gave us the
-higher opinion of humanity. Is our race to permit eventually its
-constructive or its destructive inclinations to dominate its fate? This
-is the crucial question agitating mankind to-day, and upon the answer
-given to it the future of all things worth while in the world depends.
-Who dare assert that that answer is not more likely to be what it should
-be because the movie is constantly displaying a fuller appreciation of
-the lofty mission upon earth that has been assigned to it?
-
-
-------------------------------------------------------------------------
-
-
-
-
- CHAPTER XVIII
-
- THE MOVIE AS THE HOPE OF CIVILIZATION
-
-
-_Buried Civilizations—They Perished from Lack of
-Intercommunication—Civilization now World-Wide—Its Salvation Depends on
-Mutual Understanding—The Screen the Only Universal Tongue—How it can be
-Made to Rescue the Race—A Dream that Should Come True._
-
-
-
-
-------------------------------------------------------------------------
-
-
-
-
- CHAPTER XVIII
-
- THE MOVIE AS THE HOPE OF CIVILIZATION
-
-
-NO conscientious writer begins the final chapter of a book that has
-engaged his energies for a considerable period of time without a feeling
-of mingled regret and apprehension. He lays aside reluctantly a piece of
-work which, at its inception, seemed worth doing, and whose doing has
-given him real pleasure; and, at the same time, he is haunted by the
-fear that for the attainment of the purpose which he has had in view he
-has left something of vital importance unsaid, has failed to marshal his
-facts, figures, suggestions and arguments to the best advantage, and may
-have allowed at times his own enthusiasm for the subject he has had in
-hand to repel his less sympathetic readers. This latter possibility is
-especially disquieting to a writer who has endeavored to stress the
-significance of the movie, in its constantly multiplying manifestations,
-as a new but possibly determining factor in the struggle of modern
-civilization to save itself from the many foes besetting it. It is hard
-for “the man on the street,” a clear-headed but rather unimaginative
-being, for whom, among others, this book is written, to admit that what
-has seemed to him for years past to be but a more or less interesting
-form of amusement, too much given to errors of taste and judgment, has
-become, of late, through an amazingly rapid process of evolution, a
-world power, the influence of which upon the lives of individuals and of
-nations can not easily be over-estimated. But the business, politics and
-international affairs of the world are dominated for the most part by
-this same man on the street, and it is imperative, for the sake of his
-own ultimate welfare, as well as for the good of the race at large, that
-he be made to realize that the screen as an entertainer, educator,
-drummer, possessing a monopoly of the race’s only universal language, is
-worthy of his most earnest attention.
-
-In a letter recently written by President Harding to President Sills of
-Bowdoin College is to be found the following interesting prophecy:
-
- We shall from this time forward have a much more adequate
- conception of the essential unity of the whole story of mankind,
- and a keener realization of the fact that all its factors must
- be weighed and appraised if any of them are to be accurately
- estimated and understood. I feel strongly that such a broader
- view of history, if it can be implanted in the community’s mind
- in the future through the efforts of educators and writers, will
- contribute greatly to uphold the hands and strengthen the
- efforts of those who will have to deal with the great problem of
- human destiny, particularly with that of preserving peace and
- outlawing war.
-
-This recently accepted broader view of history which, as President
-Harding says, is an influence making for peace, a new ally to the world
-forces struggling for a higher and better civilization, can not be
-implanted in the minds of the public, as I have demonstrated in the
-first chapter of this book, through educators and writers employing only
-the old media for the dissemination of their teachings. Neither the
-book, the rostrum, the pulpit, the printed word, nor all of them
-combined, have made, nor can they make, that kind of impress upon the
-much-too-illiterate public which will compel the race to cease
-committing its habitual crimes and blunders.
-
-But, strangely enough, at the very moment when the enlightened minds of
-all nations, through the words of contemporary statesmen, scholars and
-writers, have become convinced of the “essential unity” of human history
-there has been granted to mankind a medium for the universal
-dissemination of new ideas, discoveries, facts and generalizations that
-has in it the power to perform for the race a service the necessity for
-which President Harding has eloquently demonstrated. Scientists and
-historians have of late served as continuity writers for the great
-picture drama of man’s past, and, lo, the story of the race reveals
-itself not as scattered, unrelated incidents but as a majestic,
-coördinated tale, but partially told, whose dénouement may be more
-splendid than we have hitherto dared to hope it could be.
-
-No student of world affairs can fail to be impressed, despite the
-cataclysm that overtook the race in 1914, by the pathetic but hopeful
-and inspiring fact that mankind, by a reasonable and not too difficult
-confinement of his energies to civilized, peaceful, constructive
-activities, could raise itself to a much higher plane of civilization in
-a comparatively short time from the slough of despondency in which it
-now finds itself. All that is necessary to give Man the buoyancy,
-courage and incentive necessary to overcome the evils that beset the
-world is the assurance that the iconoclasm that periodically destroys
-his own handiwork, the destructive mischievousness of an evil spirit
-that he has not as yet exorcised, shall never again be allowed to
-function, that wide-spread wars shall be permanently relegated to the
-bloody, accusatory past. The osteopaths assert that a slight
-maladjustment of even a small bone in a man’s skeleton may doom him to
-death from some fatal malady seemingly unrelated to the framework of his
-body. Whatsoever may be the truth in this assertion, it serves to
-illustrate the point I am making, namely, that the cause of war—any war,
-small or great,—appears to be almost always ludicrously insignificant
-compared to the damage it does. We are always face to face with the
-hideous fact that any slight dislocation of the bony structure of modern
-civilization might, as was shown by the recent war of wars, bring about
-its complete annihilation. Surely it is incumbent upon us, if we are
-not, as a race, madmen or morons, to take full advantage of any new
-medium or method that presents itself for the safeguarding of peace on
-earth, for the furtherance of good will to men.
-
-Since that red day in June, 1914, when the assassin Gavrilo Princip
-fired the shot that not only echoed around the world but almost
-overturned the very pillars of civilization’s temple, two antagonistic
-tendencies upon the part of mankind have displayed themselves with
-unprecedented impressiveness. Man’s destructiveness has been raised to
-the nth power, while his constructive ingenuity has been exhibited in an
-amazing and encouraging way. The laboratories of the world to-day are
-solving problems the solution of which places the human race absolutely
-in control of its own destiny. It may, if it so chooses, commit suicide
-through high explosives or poison gas, or it may devote itself
-successfully to the overthrow and annihilation of the Four Horsemen of
-the Apocalypse, War, Famine, Poverty and Disease.
-
-Now what bearing has all this upon the subject-matter of this book, what
-has a biography of the movie got to do with the choice mankind must
-presently make between a higher civilization and a return to savagery,
-between the call of the millennium and the lure of the jungle, between
-science making earth a paradise and science making earth a hell? If my
-preceding chapters have not supplied a convincing answer to this query,
-let me, even though I repeat myself, endeavor, before I bring this labor
-of love to a close, to formulate a concise, but comprehensive and
-convincing, answer to a question that future generations may consider
-the most important that the soul of Man ever asked of the physical
-universe. Is it not conceivable that posterity will laud us of to-day
-for inventing the Esperanto of the Eye and marvel at us because we
-failed to make full use of it to attain that enlightenment which is the
-_sine qua non_ of our race’s salvation? May not our descendants revere
-us for inventing the screen, while, at the same time, they mock at us
-for our delay in taking advantage of its highest possibilities as an
-ally to progress, as a defense against racial deterioration?
-
-In various parts of the world of late, in the Arctic regions, in South
-and Central America, in Mexico and New Mexico, in South Africa and
-Egypt, in Asia Minor and elsewhere, archæologists have, through
-excavations and allied activities, brought to light the remains of
-prehistoric civilizations so remote in time and so high in character
-that a new aspect has been given to various periods in the progress of
-the race from the cave and jungle to Paris and New York. It is
-unquestionable that Man during the countless ages that have passed has
-attained at times in various localities a condition of cultured
-enlightenment that appears admirable from our modern point of view only
-to lose it again either through internal or external foes, or through
-both combined. The outstanding and highly significant fact is this, that
-the human race, no matter how splendid a development it might display
-sporadically and locally, could make no general and permanent progress
-until the nations had devised some method of wide-spread
-intercommunication. The earth is a graveyard of great cities and great
-peoples who were forced to pass into oblivion without revealing to the
-outer barbarians of their time the secret of their greatness. Nor was a
-highly civilized people in one part of the world able to form ties with
-some equally advanced people far afield—and so, though they both
-possessed the key to the higher knowledge, they were ignorant of each
-other and both were doomed eventually to perish.
-
-To-day civilization, so far as its surface manifestations are concerned,
-is not a localized but a world-wide phenomenon. It can not be completely
-buried, as have been so many of its miniature predecessors. The Congo
-has its telephones and the Arctic region its wireless. But in so far as
-modern civilization is more comprehensive than the Babylonian or the
-Egyptian, is not provincial but cosmopolitan, so would its downfall be
-more tragically appalling than any catastrophe that has yet afflicted
-the human race. And from all parts of the world come to us the voices of
-observant men and women who, alive to the warnings vouchsafed to us by
-the recent war of wars, are imploring humanity to look not with passion
-but with reason at the situation of the world to-day and to take
-measures at once that shall drag us back from the edge of the precipice
-we have reached.
-
-Has the Esperanto of the Eye, the only medium the race has ever devised
-for universal intercommunication, come too late to rescue mankind from
-impending doom? Not if rulers, law-makers, teachers, preachers,
-diplomatists, statesmen, all men and women who influence the heart, mind
-and conscience of human groups, small or great, realize in time that in
-the screen the race has found a medium which, rightly used, could mould
-for it a future infinitely superior to its deplorable past.
-
-There will be, I fully realize, those who will jeer at the basic idea
-underlying the contention that I have made in this little book, ridicule
-me for believing that, although a man cannot raise himself by his
-boot-straps, mankind at large can elevate itself by means of the
-regenerated, ever-increasingly-potent movie. Nevertheless, as I have
-been describing in some detail the evolutionary steps that have raised
-the screen from a toy to a world power, have broadened its scope from a
-plaything to a sleepless influence affecting the destinies of men and
-nations, I have been constantly more convinced that the suggestion
-regarding a great world centre for the enlightenment of mankind through
-visual instruction, made in my first chapter, becomes every month more
-feasible, as it also, as the days pass and the world appears to go from
-bad to worse, grows more imperatively necessary. The screen is a mirror
-in which the race can see itself as it has been and as it is, and a
-tongue, comprehended of all men, that might, if it rises to its great
-mission, bring salvation to the world.
-
-“A lighthouse of the past, a university of universities, a fountain of
-all revealed knowledge, inculcated through a medium understood of all
-men, a Mecca for the pilgrims of progress from all comers of the
-earth,”—that is my dream, and, for having dreamed it, I know that I am a
-better man. By the same token, the human race would become a better race
-if it possessed the foresight and common-sense to make my dream come
-true!
-
-
-------------------------------------------------------------------------
-
-
-
-
- APPENDICES
-
-
-
-
-------------------------------------------------------------------------
-
-
-
-
- APPENDIX A
-
- STATISTICS SHOWING THE SCOPE OF THE MOTION PICTURE INDUSTRY
-
-
- Motion picture theatres in the United 15,000
- States
-
- Seating capacity (one show) 7,605,000
-
- Average weekly attendance at picture 50,000,000
- theatres
-
- Admissions paid annually $520,000,000
-
- The average number of reels used for one 8
- performance
-
- Average number of seats in picture 507
- theatres
-
- Number of persons employed in picture 105,000
- theatres
-
- Persons employed in picture production 50,000
-
- Permanent employees in all branches of 300,000
- picture industry
-
- Investment in motion picture industry $1,250,000,000
-
- Approximate cost of pictures produced $200,000,000
- annually
-
- Salaries and wages paid annually at $75,000,000
- studios in production
-
- Cost of costumes, scenery, and other $50,000,000
- materials and supplies used in
- production annually
-
- Average number of feature films produced 700
- annually
-
- Average number of short reel subjects, 1,500
- excluding news reels, annually
-
- Taxable motion picture property in the $720,000,000
- United States
-
- Percentage of pictures made in 84%
- California (1922)
-
- Percentage of pictures made in New York 12%
- (1922)
-
- Percentage of pictures made elsewhere in 4%
- United States (1922)
-
- Foreign made pictures sent here for sale 425
- (1992)
-
- Foreign made pictures sold and released 6
- for exhibition
-
- Theatres running six to seven days per 9,000
- week
-
- Theatres running four to five days per 1,500
- week
-
- Theatres running one to three days per 4,500
- week
-
- Lineal feet of film exported in 1921 140,000,000
-
- Lineal feet of film exported in 1913 32,000,000
-
- Percentage of American films used in 90
- foreign countries
-
- Film footage used each week by news 1,400,000
- reels
-
- Combined circulation of news reels 40,000,000
- weekly
-
- Number of theatres using news reels 11,000
- weekly
-
- Amount spent annually by producers and $5,000,000
- exhibitors in newspaper and magazine
- advertising
-
- Amount spent annually by producers in $2,000,000
- photos, cuts, slides, and other
- accessories
-
- Amount spent annually by producers in $2,000,000
- lithographs
-
- Amount spent annually by producers in $3,000,000
- printing and engraving
-
- Hospitals and charitable institutions in 7,000
- U. S. equipped for showing motion
- pictures, Jan. 1, 1923
-
- The number of schools and churches in U.
- S. equipped for showing motion
- pictures, Jan. 1, 1923, almost equals
- the number of theatres.
-
- Practically every State and Federal
- Penitentiary, Penal Institution and
- House of Detention in the U. S. shows
- motion pictures regularly to their
- inmates.
-
-
-------------------------------------------------------------------------
-
-
-
-
- APPENDIX B
-
- THE SCREEN AS A NEW LIFE GIVER TO LITERARY CLASSICS
-
-
-The following quotations are culled from recent reports made by
-librarians in various parts of the United States:
-
- “The filming of books always causes a great demand for them. A
- call comes immediately after the advertisement appears in local
- newspapers and lasts months, and, in cases where pictures are
- extraordinarily good, years after the film has been shown.
- Before the exhibition of the pictures, ‘Peter Ibbetson’ stood on
- the shelf. Dumas was read by few, and interest in ‘The Four
- Horsemen of the Apocalypse’ lagged. Since the films have been
- shown here, these books are circulating constantly.
-
- “Not only do the films increase the demand for a particular
- book, but interest is aroused in the time and setting of the
- story. For instance, after ‘The Three Musketeers’ was shown,
- calls came for the life of Richelieu and the history of the
- reign of Charles First. Dumas is now in great demand. ‘Orphans
- of the Storm’ brought calls for the life of Danton and the
- history of the French Revolution. ‘Passion’ overwhelmed us with
- demands for the life of Dubarry and the life of Louis XIV.”
-
- _Walnut Hills Librarian, Cincinnati, Ohio._
-
-
- “I can say, most emphatically, that the filming of literary
- classics does have a very noticeable effect upon the reading of
- the books filmed. The increase in the demand and use of these
- books is noticeable from the very moment they are announced.
- ‘Robin Hood’ is on here now, and long before it first appeared,
- every scrap of our information on Robin Hood was out in use.
- Recently this was true of ‘The Prisoner of Zenda,’ a subject
- which has been dead for quite some time in library circulation
- and all at once it was revived with a tremendous demand. Not
- long ago we had a sudden call from many parts of the city for
- material about ‘Fanchon the Cricket’ and later learned that the
- film had been running in an obscure community moving picture
- house.”
-
- _Charles E. Rusk, Librarian, Indianapolis, Ind._
-
-
- “In some cases there is a demand for the books in foreign
- languages such as Italian and Hungarian, and the showing of ‘The
- Four Horsemen of the Apocalypse’ brought requests for the book
- in the original Spanish.”
-
- _Librarian of Public Library, Cleveland, Ohio._
-
-
- “Very often not only the story filmed is called for, but others
- by the same author. In the case of ‘Monte Cristo,’ it has led to
- a great demand for all the works of Dumas. ‘A Connecticut Yankee
- in King Arthur’s Court’ has revived the interest in others of
- Mark Twain’s works.”
-
- _Report by a New England Librarian._
-
-
- “The screen creates a new demand on the part of those who have
- not themselves seen the picture. A middlewestern librarian tells
- me that many of their calls for the book come from those who
- have seen the advertising of the picture, or who have heard
- their friends talk about it, or who assume that a book which has
- found its way into motion pictures must be out of the ordinary.
- By way of anticipating and satisfying this demand, that
- librarian has kept a display rack of books in constant
- circulation by placing the sign above them: ‘These Books Have
- Appeared in the Movies.’”
-
- _Ralph Hayes._
-
-
-------------------------------------------------------------------------
-
-
-
-
- APPENDIX C
-
- WHAT MASSACHUSETTS THINKS OF MOTION PICTURE CENSORSHIP
-
-
-In 1921, the legislature of Massachusetts was induced to pass a
-censorship law. By petition it became a referendum matter and on
-November 7, 1922, the public of Massachusetts voted upon the question of
-whether or not the people desired a censorship of the motion picture.
-The people defeated the measure by a vote of 553,173 to 208,252, a
-majority of 344,921 against censorship.
-
-It was the first time the public of any State had ever been given the
-opportunity to register its opinion on this important subject.
-Massachusetts is a conservative State. Its people are conservative
-people. They rejected censorship by a vote greater than that given to
-any candidate on the ticket or to any issue. Their voice at the polls
-was based upon a thorough understanding and consideration of this issue.
-In this work of enlightenment, the newspapers of Massachusetts performed
-a tremendous service to the motion picture. Ninety-two per cent of them
-stood staunchly upon the principle that freedom of expression upon the
-screen is just as essential to its further development as freedom of the
-press is essential to the continued enlightenment of mankind.
-
-
-------------------------------------------------------------------------
-
-
-
-
- APPENDIX D
-
- SIGNIFICANT DATES IN THE EVOLUTION OF THE MOTION PICTURE
-
-
-Daguerre, Louis Jacques Mandé, of France, inventor of photography, born
- 1789, died 1851.
-
-Desvignes, of France, devised apparatus for animated photography, 1860.
-
-Du Mont, of France, formulated scheme of chronophotography, 1861.
-
-Muybridge, an Englishman, photographs a trotting horse in motion,
- California, 1872.
-
-Jansen’s photographic revolver for recording the transit of Venus, 1874.
-
-Dr. E. J. Marey’s photographic gun for studying the flight of birds,
- 1882.
-
-Stern filed patent in Great Britain for chronophotographic apparatus,
- 1889.
-
-Roller photography invented by Eastman and Walker, 1885.
-
-Eastman, an American, invents celluloid film, 1889.
-
-Edison, an American, exhibits his Kinetoscope at Chicago World’s Fair,
- 1893.
-
-Robert W. Paul, an Englishman, throws first movie picture on screen at
- his studio in Hatton Garden, London, early in 1895.
-
-Paul shows movies at the Royal Institution, London, Feb. 28, 1896.
-
-Paul and Sir Augustus Harris win success at the Olympia Theatre, London,
- with the “Theatograph,” 1896.
-
-Richard G. Hollaman, an American, exhibits the cinematograph at his New
- York Eden Musée, 1896.
-
-Charles Urban installs his new projector at the Eden Musée, 1897.
-
-First topical film—the English Derby of 1896—was shown by Paul at the
- Alhambra, London, 1896.
-
-
-------------------------------------------------------------------------
-
-
-
-
- APPENDIX E
-
- WHAT THE MOVIE HAS DONE FOR A GREAT RAILROAD
-
-
-A little over two years ago, the loss and damage bill of the Illinois
-Central Railroad, on carload and less-than-carload shipments, averaged
-more than $2,500,000 for a single year.
-
-Seven months after motion pictures were adopted to educate employees in
-proper methods of freight handling, in connection with a vigorous
-campaign to improve the record, that expense was reduced a cool million
-dollars! The reduction has averaged approximately fifty per cent for the
-year. Best of all, the bill is still on the down-grade.
-
-In addition to reels on “Loss and Damage,” the Illinois Central Railroad
-has produced other films on methods of engineering and switching. Its
-“visual education department” boasts a collection of 6000 slides, in
-addition to nearly half a million negatives of still photographs.
-
-There are likewise motion pictures made expressly to educate farmers
-along the road’s right of way in modern scientific methods of poultry
-raising, soil treatment, dairying, potato culture, and packing produce
-for shipment. A force of industrial agents maintained by the railroad
-holds farmers’ meetings at which talks and films are the order of the
-day, and conducts field days and other get-together affairs where “the
-movies” constitute an always dependable attraction.
-
- _Visual Education, March, 1923._
-
-
-------------------------------------------------------------------------
-
-
-
-
- APPENDIX F
-
- FACTS AND FIGURES SHOWING THAT THE SCREEN HAS BECOME THE FIRST WORLD
- CONQUEROR
-
-
-Buenos Aires, Argentina, has 128 motion-picture theatres, with 2,250,000
-paid admissions per month.
-
-Montreal, Canada, supports over sixty motion-picture theatres.
-
-Santiago, Chile, has twenty-three motion-picture theatres, and a new one
-is now in process of construction which will seat 2,500 people.
-
-American films depicting exciting serial dramas and boisterous comedies
-are popular in China. Shanghai has 20 motion-picture theatres; Canton
-15; Hongkong 8, Peking, Tientsin and Hankow 7 each.
-
-The first motion-picture drama produced in China with a native cast was
-screened July 1, 1921, at the Olympic Theatre, Shanghai, by the Chinese
-Motion Picture Society.
-
-In Greece there are about 40 motion-picture houses, 9 of which are in
-Athens.
-
-In India, Burma and Ceylon there are about 168 motion picture houses, 16
-of which are in Calcutta.
-
-In Java there are 250 motion-picture theatres. American films are the
-most popular. One of the largest theatres seats 2,000 Europeans and
-2,500 natives.
-
-In Japan there are about 600 motion-picture theatres giving regular
-performances and about 2,000 more giving occasional performances. Tokyo
-has about 50 houses, Osaka 30, Kobe 15, and Kyoto 10. These theatres
-seat between 500 and 1,500 people.
-
-There are in the Netherlands 170 licensed film theatres, with more than
-50 other theatres, town halls and society rooms where films are
-occasionally shown.
-
-Bergen, Norway, a city of 100,000 inhabitants, has seven motion-picture
-theatres, with a combined seating capacity of 4,000. Seventy-five per
-cent of the films shown are American.
-
-Lisbon, Portugal, has 3 motion-picture theatres with a seating capacity
-of 800 persons each, and thirteen smaller houses seating about 400 each.
-There are about 120 motion-picture theatres in all Portugal. American
-picture films are rapidly increasing in popularity.
-
-The largest motion picture theatre in Bucharest, Rumania, has a seating
-capacity of 1,200.
-
-Sweden is better supplied with motion picture theatres than any country
-in the world. With a population of 6,000,000 it has over 600 cinema
-houses. Stockholm, with a population of 500,000, has 75 picture
-theatres.
-
-Great Britain has about 4,000 motion-picture theatres. The largest and
-best appointed cinema theatres in the United Kingdom are found in the
-provincial towns of England such as Manchester, Bradford, Leeds and
-Liverpool.
-
-France has about 2000 picture theatres, Denmark 250, Belgium about 800.
-
-
-------------------------------------------------------------------------
-
-
-
-
- APPENDIX G
-
- MEMBERS OF THE COMMITTEE ON PUBLIC RELATIONS COÖPERATING WITH MOTION
- PICTURE PRODUCERS AND DISTRIBUTORS OF AMERICA, INC.
-
-
- The Nat’l Society of the Sons of the American Revolution
- National Society Colonial Dames of America
- National Health Council
- Boys’ Club Federation
- American Historical Association
- The American Sunday School Union
- Chautauqua Institution
- National Safety Council
- American Home Economics Assn.
- The Nat’l Community Center Assn.
- Community Service
- American City Bureau
- Central Conference of American Rabbis
- Safety Institute of America
- Child Welfare League of America
- Playground and Recreation Association of America
- Commonwealth Club
- Actors’ Equity Association
- The Woodcraft League of America
- American Federation of Labor
- Jewish Welfare Board
- Girl Reserve Department of the Y.W.C.A.
- Russell Sage Foundation
- Camp Fire Girls
- The Council of Jewish Women
- National Committee for the Prevention of Blindness
- Nat’l Assn. of Civic Secretaries
- Cooper Union
- National Congress of Mothers and Parent-Teacher Associations
- Associated Advertising Clubs of the World
- Girl Scouts
- American Country Life Assn.
- Nat’l Tuberculosis Association
- American Child Health Assn.
- National Education Association
- Federal Council of Churches of Christ in America
- General Federation of Women’s Clubs
- The Academy of Political Science
- National Child Labor Committee
- American Civic Association
- International Federation of Catholic Alumnæ
- Nat’l Catholic Welfare Council
- War Dept. Civilian Advisory Board
- Young Women’s Hebrew Association
- The Girls’ Friendly Society in America
- The Nat’l Assn. of Book Publishers
- The Nat’l Security League
- Daughters of the American Revolution
- The International Committee of Y.M.C.A.
- N.Y. Child Welfare Committee
- Daughters of the American Revolution
- The Salvation Army
- Young Men’s Hebrew Association
- Nat’l Council of Catholic Women
- Girl Scouts
- American Museum of Natural History
- National Council of Catholic Men
- Dairymen’s League Co-operative Assn.
- National Board of the Young Women’s Christian Associations
- International Federation of Catholic Alumnæ
- American Library Association
- National Civic Federation
- Boy Scouts of America
-
-
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-<div style='text-align:center; font-size:1.2em; font-weight:bold'>The Project Gutenberg eBook of That Marvel--The Movie, by Edward S. Van Zile</div>
-
-<div style='display:block; margin:1em 0'>
-This eBook is for the use of anyone anywhere in the United States and
-most other parts of the world at no cost and with almost no restrictions
-whatsoever. You may copy it, give it away or re-use it under the terms
-of the Project Gutenberg License included with this eBook or online
-at <a href="https://www.gutenberg.org">www.gutenberg.org</a>. If you
-are not located in the United States, you will have to check the laws of the
-country where you are located before using this eBook.
-</div>
-
-<p style='display:block; margin-top:1em; margin-bottom:0; margin-left:2em; text-indent:-2em'>Title: That Marvel--The Movie</p>
-<p style='display:block; margin-top:0; margin-bottom:1em; margin-left:2em; text-indent:0;'>A Glance at Its Past, Its Promising Present and Its Significant Future</p>
-
-<div style='display:block; margin-top:1em; margin-bottom:1em; margin-left:2em; text-indent:-2em'>Author: Edward S. Van Zile</div>
-
-<div style='display:block; margin:1em 0'>Release Date: September 23, 2021 [eBook #66368]</div>
-
-<div style='display:block; margin:1em 0'>Language: English</div>
-
-<div style='display:block; margin:1em 0'>Character set encoding: UTF-8</div>
-
-<div style='display:block; margin-left:2em; text-indent:-2em'>Produced by: D A Alexander, Barry Abrahamsen, and the Online Distributed Proofreading Team at https://www.pgdp.net (This file was produced from images generously made available by The Internet Archive)</div>
-
-<div style='margin-top:2em; margin-bottom:4em'>*** START OF THE PROJECT GUTENBERG EBOOK THAT MARVEL--THE MOVIE ***</div>
-
-<div class='figcenter id001'>
-<img src='images/cover.jpg' alt='' class='ig001' />
-</div>
-<div class='pbb'>
- <hr class='pb c000' />
-</div>
-
-<div class='figcenter id002'>
-<img src='images/frontis.jpg' alt='' class='ig001' />
-<div class='ic002'>
-<p>Frontispiece</p>
-</div>
-</div>
-
-<div class='pbb'>
- <hr class='pb c000' />
-</div>
-<div>
- <h1 class='c001'>That Marvel—The Movie</h1>
-</div>
-<div class='pbb'>
- <hr class='pb c002' />
-</div>
-
-<div class='nf-center-c0'>
-<div class='nf-center c003'>
- <div><span class='c004'>That Marvel—The Movie</span></div>
- <div class='c000'><span class='c005'>A Glance at Its Reckless Past, Its Promising</span></div>
- <div><span class='c005'>Present, and Its Significant Future</span></div>
- <div class='c002'>By</div>
- <div><span class='c005'>Edward S. Van Zile, Litt.D.</span></div>
- <div class='c006'><span class='c005'>With an Introduction by</span></div>
- <div><span class='c005'>Will H. Hays</span></div>
- <div class='c002'><span class='c007'>G. P. Putnam’s Sons</span></div>
- <div><span class='c008'>New York &amp; London</span></div>
- <div><span class="blackletter">The Knickerbocker Press</span></div>
- <div>1923</div>
- </div>
-</div>
-
-<div class='pbb'>
- <hr class='pb c003' />
-</div>
-
-<div class='nf-center-c0'>
-<div class='nf-center c002'>
- <div>Copyright, 1923</div>
- <div>by</div>
- <div>Edward S Van Zile</div>
- </div>
-</div>
-
-<p class='c009'>&nbsp;</p>
-<div class='figcenter id003'>
-<img src='images/publogo.jpg' alt='' class='ig001' />
-</div>
-
-<div class='nf-center-c0'>
- <div class='nf-center'>
- <div>Made in the United States of America</div>
- </div>
-</div>
-
-<div class='pbb'>
- <hr class='pb c006' />
-</div>
-<div class='chapter'>
- <span class='pageno' id='Page_v'>v</span>
- <h2 class='c010'>INTRODUCTION</h2>
-</div>
-<p class='c011'><span class='sc'>To</span> grasp the past progress, the present significance
-and the future possibilities of the motion picture;
-to express them with restraint and yet with clarity;
-and to impress the mind of any reader with the logic,
-as well as with the sincerity, of his viewpoint: these
-are a few of the qualities in this book which make it
-interesting and important. Mr. Van Zile visualizes
-the motion picture as more than an entertainment
-feature; and if his prophecies of its future seem
-over-optimistic to some, they need only to recall the
-flickering, crude apparitions of twenty years ago and
-the total cinematic blankness before that.</p>
-
-<p class='c012'>If, in twenty years, the motion picture has advanced
-from an awkward toy in a laboratory to the
-marvelous screen art and drama of to-day, who shall
-say what are the limits of its progress and its power?</p>
-
-<p class='c012'>The other arts are old. Music was born with speech
-and architecture came soon thereafter. Literature
-and sculpture were created when the first primitive
-man hacked an image on a bit of rock or bone.
-Misty ages have cradled their growth. The art of the
-<span class='pageno' id='Page_vi'>vi</span>screen is new, and yet in its quarter of a century of
-life it has produced achievements as valuable in
-affecting human thought, as notable as those many
-great plays and operas and pictures have produced.</p>
-
-<p class='c012'>To the extent that it has grown so rapidly its
-importance is intensified. It is better that we should
-learn to crawl before we walk, and run before we fly.</p>
-
-<p class='c012'>As the representative of leading producers and
-distributors of American films, I can say that in no
-industry or art will be found men and women more
-earnest to progress in the right way. With a full
-sense of our responsibilities, and an ardor toward
-perfection, we are at work to do the best possible
-things for the motion picture and its world-wide
-audience. Mr. Van Zile not only gives us a word
-of cheer, but he puts into the public mind some
-thoughts about pictures which will pay for their
-lodging.</p>
-<div class='c013'><span class='sc'>Will H. Hays.</span></div>
-<div class='pbb'>
- <hr class='pb c003' />
-</div>
-<div class='chapter'>
- <span class='pageno' id='Page_vii'>vii</span>
- <h2 class='c010'>CONTENTS</h2>
-</div>
-<table class='table0' summary=''>
-<colgroup>
-<col width='12%' />
-<col width='74%' />
-<col width='12%' />
-</colgroup>
- <tr>
- <td class='c014'><span class='xsmall'>CHAPTER</span></td>
- <td class='c015'>&nbsp;</td>
- <td class='c016'><span class='xsmall'>PAGE</span></td>
- </tr>
- <tr>
- <td class='c014'>&nbsp;</td>
- <td class='c015'><span class='sc'>Introduction. By Will H. Hays</span></td>
- <td class='c016'><a href='#Page_v'>v</a></td>
- </tr>
- <tr><td>&nbsp;</td></tr>
- <tr>
- <td class='c014'>I.</td>
- <td class='c015'>—<span class='sc'>The Movie’s New Significance</span></td>
- <td class='c016'><a href='#Page_1'>1</a></td>
- </tr>
- <tr><td>&nbsp;</td></tr>
- <tr>
- <td class='c014'>II.</td>
- <td class='c015'>—<span class='sc'>The Movie at its Birth</span></td>
- <td class='c016'><a href='#Page_19'>19</a></td>
- </tr>
- <tr><td>&nbsp;</td></tr>
- <tr>
- <td class='c014'>III.</td>
- <td class='c015'>—<span class='sc'>The Movie’s First Steps</span></td>
- <td class='c016'><a href='#Page_33'>33</a></td>
- </tr>
- <tr><td>&nbsp;</td></tr>
- <tr>
- <td class='c014'>IV.</td>
- <td class='c015'>—<span class='sc'>The Movie Goes to the Bad</span></td>
- <td class='c016'><a href='#Page_45'>45</a></td>
- </tr>
- <tr><td>&nbsp;</td></tr>
- <tr>
- <td class='c014'>V.</td>
- <td class='c015'>—<span class='sc'>The Movie Develops a Conscience</span></td>
- <td class='c016'><a href='#Page_59'>59</a></td>
- </tr>
- <tr><td>&nbsp;</td></tr>
- <tr>
- <td class='c014'>VI.</td>
- <td class='c015'>—<span class='sc'>The Movie and the Library</span></td>
- <td class='c016'><a href='#Page_69'>69</a></td>
- </tr>
- <tr><td>&nbsp;</td></tr>
- <tr>
- <td class='c014'>VII.</td>
- <td class='c015'>—<span class='sc'>The Movie’s Appetite for Plots</span></td>
- <td class='c016'><a href='#Page_81'>81</a></td>
- </tr>
- <tr><td>&nbsp;</td></tr>
- <tr>
- <td class='c014'>VIII.</td>
- <td class='c015'>—<span class='sc'>The Movie and the Continuity Writer</span></td>
- <td class='c016'><a href='#Page_93'>93</a></td>
- </tr>
- <tr><td>&nbsp;</td></tr>
- <tr>
- <td class='c014'>IX.</td>
- <td class='c015'>—<span class='sc'>The Movie Improves its Morals</span></td>
- <td class='c016'><a href='#Page_103'>103</a></td>
- </tr>
- <tr><td>&nbsp;</td></tr>
- <tr>
- <td class='c014'>X.</td>
- <td class='c015'>—<span class='sc'>The Movie Maketh—What Kind of a Man?</span></td>
- <td class='c016'><a href='#Page_115'>115</a></td>
- </tr>
- <tr><td>&nbsp;</td></tr>
- <tr>
- <td class='c014'>XI.</td>
- <td class='c015'>—<span class='sc'>The Movie and the Committee on Public Relations</span></td>
- <td class='c016'><a href='#Page_125'>125</a></td>
- </tr>
- <tr><td>&nbsp;</td></tr>
- <tr>
- <td class='c014'>XII.</td>
- <td class='c015'>—<span class='sc'>The Movie as a Pedagogue</span></td>
- <td class='c016'><a href='#Page_135'>135</a></td>
- </tr>
- <tr><td>&nbsp;</td></tr>
- <tr>
- <td class='c014'>XIII.</td>
- <td class='c015'>—<span class='sc'>The Movie Interpreting the Past</span></td>
- <td class='c016'><a href='#Page_145'>145</a></td>
- </tr>
- <tr><td>&nbsp;</td></tr>
- <tr>
- <td class='c014'>XIV.</td>
- <td class='c015'>—<span class='sc'>The Movie Takes on New Functions</span></td>
- <td class='c016'><a href='#Page_155'>155</a></td>
- </tr>
- <tr><td>&nbsp;</td></tr>
- <tr>
- <td class='c014'><span class='pageno' id='Page_viii'>viii</span>XV.</td>
- <td class='c015'>—<span class='sc'>The Movie as a World Power</span></td>
- <td class='c016'><a href='#Page_165'>165</a></td>
- </tr>
- <tr><td>&nbsp;</td></tr>
- <tr>
- <td class='c014'>XVI.</td>
- <td class='c015'>—<span class='sc'>The Movie and the Censor</span></td>
- <td class='c016'><a href='#Page_177'>177</a></td>
- </tr>
- <tr><td>&nbsp;</td></tr>
- <tr>
- <td class='c014'>XVII.</td>
- <td class='c015'>—<span class='sc'>The Movie as a World-Language</span></td>
- <td class='c016'><a href='#Page_189'>189</a></td>
- </tr>
- <tr><td>&nbsp;</td></tr>
- <tr>
- <td class='c014'>XVIII.</td>
- <td class='c015'>—<span class='sc'>The Movie as the Hope of Civilization</span></td>
- <td class='c016'><a href='#Page_201'>201</a></td>
- </tr>
- <tr><td>&nbsp;</td></tr>
- <tr>
- <td class='c014'>&nbsp;</td>
- <td class='c015'><span class='sc'>Appendix A—Statistics Showing the Scope of the Motion Picture Industry</span></td>
- <td class='c016'><a href='#Page_215'>215</a></td>
- </tr>
- <tr><td>&nbsp;</td></tr>
- <tr>
- <td class='c014'>&nbsp;</td>
- <td class='c015'><span class='sc'>Appendix B—The Screen as a New Life Giver to Literary Classics</span></td>
- <td class='c016'><a href='#Page_218'>218</a></td>
- </tr>
- <tr><td>&nbsp;</td></tr>
- <tr>
- <td class='c014'>&nbsp;</td>
- <td class='c015'><span class='sc'>Appendix C—What Massachusetts Thinks of Motion Picture Censorship</span></td>
- <td class='c016'><a href='#Page_221'>221</a></td>
- </tr>
- <tr><td>&nbsp;</td></tr>
- <tr>
- <td class='c014'>&nbsp;</td>
- <td class='c015'><span class='sc'>Appendix D—Significant Dates in the Evolution of the Motion Picture</span></td>
- <td class='c016'><a href='#Page_222'>222</a></td>
- </tr>
- <tr><td>&nbsp;</td></tr>
- <tr>
- <td class='c014'>&nbsp;</td>
- <td class='c015'><span class='sc'>Appendix E—What the Movie has Done for a Great Railroad</span></td>
- <td class='c016'><a href='#Page_224'>224</a></td>
- </tr>
- <tr><td>&nbsp;</td></tr>
- <tr>
- <td class='c014'>&nbsp;</td>
- <td class='c015'><span class='sc'>Appendix F—Facts and Figures Showing that the Screen has Become the First World Conqueror</span></td>
- <td class='c016'><a href='#Page_225'>225</a></td>
- </tr>
- <tr><td>&nbsp;</td></tr>
- <tr>
- <td class='c014'>&nbsp;</td>
- <td class='c015'><span class='sc'>Appendix G—Members of the Committee on Public Relations Co-operating with Motion Picture Producers and Distributors of America, Inc.</span></td>
- <td class='c016'><a href='#Page_227'>227</a></td>
- </tr>
-</table>
-<div class='pbb'>
- <hr class='pb c003' />
-</div>
-
-<div class='nf-center-c0'>
-<div class='nf-center c002'>
- <div><span class='pageno' id='Page_1'>1</span><span class='c017'>That Marvel—The Movie</span></div>
- </div>
-</div>
-
-<div class='chapter'>
- <h2 class='c010'><span class='c005'>CHAPTER I</span><br /> <br /><span class='c018'>THE MOVIE’S NEW SIGNIFICANCE</span></h2>
-</div>
-<p class='c011'><i>Civilization in Peril—Leaders of Thought give Warning—Mankind
-Repeats Old Errors—Needs a Universal
-Language—The Motion Picture the Only Esperanto—Can
-the Screen Save the Race?—Why a History of the
-Movies is of Crucial Importance.</i></p>
-<div class='pbb'>
- <hr class='pb c002' />
-</div>
-
-<div class='nf-center-c0'>
-<div class='nf-center c002'>
- <div><span class='pageno' id='Page_3'>3</span><span class='c007'>CHAPTER I</span></div>
- <div class='c000'><span class='c018'>THE MOVIE’S NEW SIGNIFICANCE</span></div>
- </div>
-</div>
-
-<p class='c011'><span class='sc'>With</span> striking unanimity contemporary writers
-dealing with the problems vexing humanity to-day
-express amazement at the fact that the race has
-learned so little from its variegated past, that age
-after age it commits, under new conditions and with
-changes in terminology, ancient blunders resulting,
-as they did aforetime, in the tragedies of war,
-revolution, famine, epidemics and poverty. As of
-old, the four horsemen of the Apocalypse periodically
-sally forth, to have their evil way with men; more
-potent, through long practice, in their iconoclasm,
-as they have proved in recent years, than they were
-in the days of our ancestors. The individual, unless
-he be a moron, learns lessons from experience, avoids
-committing errors that marred his past and may
-become, eventually, worthy the name of a civilized,
-even a highly civilized, being. But there are many
-experts in mob psychology who despondently assert
-that, while the individual may demonstrate his
-<span class='pageno' id='Page_4'>4</span>well-nigh infinite superiority to his jungle progenitors,
-the seeming progress of the race as a
-whole has been merely illusory, that mankind is
-inherently as savage to-day as it was countless
-centuries ago.</p>
-
-<p class='c012'>But why should not the race at large follow the
-course pursued by the average individual and derive
-from its past errors a mandatory enlightenment
-enabling it to avoid those recurrent retrogressions
-that furnish the cynic with arguments against
-the proposition that mankind is gradually ascending
-to a higher plane of civilization? Various answers
-may be given to this query, but the one to
-which this chapter calls attention is to the effect that
-to the vast majority of the human race the story of
-mankind’s struggles and failures, triumphs and
-defeats, attainment of high civilizations only to lose
-them again, is a sealed book. The individual man
-can recall every detail of his experience of life and can
-pursue a course of safety by aid of the lighthouse of
-his past. If this prerogative of the individual could
-be magnified to include all mankind might not the
-time come presently when no generation would
-repeat the costly errors of preceding generations?
-Would not the mass learn and profit by experience,
-as does the unit?</p>
-
-<p class='c012'>Now, is there any possible method whereby the
-<span class='pageno' id='Page_5'>5</span>human race can be induced to go to school to its
-recorded past, to the end that our posterity may
-establish eventually a civilization permanently safe
-from the internal and external forces of disintegration
-that have destroyed so many mighty civilizations
-founded by our forefathers? Is there any way by
-which men in the mass may employ mass history in
-the same advantageous manner adopted by
-individuals who use their “dead selves as stepping-stones
-to higher things?” Lothrop Stoddard’s
-recent book, in which he demonstrates most ably the
-disquieting fact that contemporary civilization is
-menaced by many and grave perils, presents to a
-public that habitually resents disturbance of its self-complacent
-optimism an array of startling data
-making the above queries, to put it mildly, extremely
-pertinent. “Of the countless tribes of
-men,” says Stoddard, “many have perished utterly
-while others have stopped by the wayside, apparently
-incapable of going forward, and have either vegetated
-or sunk into decadence. Man’s trail is littered
-with the wrecks of dead civilizations and dotted
-with the graves of promising peoples stricken by an
-untimely end.”</p>
-
-<p class='c012'>But wrecks, whether they be of former civilizations
-or of vessels lost upon fatal rocks and reefs, have
-their value for succeeding nations and mariners.
-<span class='pageno' id='Page_6'>6</span>They serve to point warning fingers away from the
-shoals of destruction toward the far-flung deeps where
-progress and safety are to be found. It was with
-this thought in mind, we have no doubt, that Wells
-and Van Loon gave to the reading public recently
-their absorbingly interesting volumes dealing with
-the rise of man from the amœba to his present status
-as lord of the earth. Both these authors have been
-shocked and horrified by the race’s manifestation in
-recent years of its tendency to revert at times to the
-murderous practices of its cave-man progenitors.
-That an antidote against periodical returns upon
-mankind’s part to the evil practices of the past might
-be found in the popularization of histories telling a
-coherent story of our race’s ups and downs was a
-thought that must have come to both Wells and Van
-Loon when they essayed the stupendous tasks that
-they have so worthily accomplished. But while the
-basic idea underlying their activities as historians
-is sound—for mankind must take cognizance of its
-past errors if it is to indulge in hope for the future—the
-depressing fact confronts us that the printed
-book, no matter how great may be its apparent
-vogue, reaches but a very small percentage of even
-the highly intelligent public. No. If the evils afflicting
-mankind were to have been cured through
-books the race would be free to-day from the major
-<span class='pageno' id='Page_7'>7</span>disorders that threaten the health, if not the life, of
-existing civilization.</p>
-
-<p class='c012'>Upon this point, Frederick Palmer, in his interesting
-and inspiring book, “The Folly of Nations,” says:</p>
-
-<p class='c019'>Our increasing library shelves are heavy with the
-records of all human activities, colossal accumulations
-of historical and scientific researches and the literature of
-imagination and philosophy—but one who seeks works
-on how to keep the peace finds that he has meagre references....
-I have before me a list of the books and
-pamphlets the Carnegie Endowment of International
-Peace has published. If I have found little new in them,
-or in any books on the subject, it is <i>because it may be
-needless for me to search among their details for the great
-truths I have seen in the vividness of gun flashes on the
-field of battle</i>....</p>
-
-<p class='c020'>The sentence in italics above, in which Palmer
-asserts that the great truths that have been revealed
-to him have come to him not from books but from
-the vividness of gun flashes on the field of battle,
-brings us to the crux of our argument, and will be
-used presently as a point of departure for what may
-prove to be a constructive suggestion of some value.
-If mankind is to be taught to follow the method
-employed by the individual in using the errors of the
-past to ensure a better future <i>the race must be enabled
-to visualize its past</i>. If it refuses to gain enlightenment
-through books some other medium for making
-<span class='pageno' id='Page_8'>8</span>history the savior of posterity must be found. And
-it has been found. The great truths that were
-revealed by gun flashes to Frederick Palmer can find
-their way to the hearts and minds of the masses of
-men if we are wise and far-sighted enough to make
-full and intelligent use of a new medium through
-which Man may gaze upon the mistakes and shortcomings
-of his past, and, forewarned, avoid them in
-the future.</p>
-
-<p class='c012'>The race has found at last its universal language,
-its Esperanto not of the ear and tongue but of
-the eye. The evolution of the motion picture,
-developing in a few years from a toy kinetoscope to a
-Griffith wonder-worker, has made possible, for the
-first time in the history of humanity, an appeal to the
-heart and mind and soul of man that overcomes the
-ancient handicap of the confusion of tongues. After
-many centuries the check to human progress given at
-the Tower of Babel has come to an end at the
-entrance to the motion-picture palace. It has been
-made possible at last for history to reveal its secrets,
-and vouchsafe its warnings, not to the comparatively
-few who read scholarly books, but to the millions who,
-as democracy conquers the earth, have become
-masters of the destiny of nations.</p>
-
-<p class='c012'>In a brilliant and impressive address delivered last
-July by Will H. Hays at Boston, Mass., before the
-<span class='pageno' id='Page_9'>9</span>National Education Association, the speaker presented
-facts and figures demonstrating the marvellous
-progress made of late by the motion picture as a
-medium for instruction in both schools and colleges.
-He said:</p>
-
-<p class='c019'>To reflect on the possibilities of the motion picture
-in education is to regret that one’s school days were
-spent before this great invention came to us as a poultice
-to heal the blows of ignorance, but there is consolation
-in the fact that since the advent of pictures the whole
-world, regardless of age, can go to school.</p>
-<p class='c021'>“Regardless of age”—yes, and, also, regardless of
-race, language, inherited or acquired prejudices, and
-the hot passions that result in man’s inhumanity to
-man. In other words, the human race may now sit
-before a screen and learn through the universal
-medium of the eye those great truths that have been
-revealed to Frederick Palmer by the vivid flashes of
-the battle-field.</p>
-<p class='c012'>Dreams, you say? Generalities? A vision that
-begets nothing but vain hopes? Suppose, then, that
-we make a concrete suggestion that, should it arouse
-interest and create discussion, might result eventually
-in giving to what you call “airy nothings”
-a “local habitation and a name.” The insuperable
-obstacle that has prevented heretofore the establishment
-somewhere upon earth of a university designed
-<span class='pageno' id='Page_10'>10</span>for the educational needs of the race at large has been
-linguistic. In a polyglot world a great central
-station for the dissemination of knowledge was
-impossible so long as that knowledge could be
-inculcated only by means of the written or spoken
-word. But to-day, as Mr. Hays points out in the
-address quoted above, instruction is given, from our
-primary schools up to our universities, through the
-method of visualization; and, furthermore, repeated
-tests have shown that students prepared for examinations
-by aid of pictures obtain higher marks than
-examinees whose coaching was confined to the media
-of books and lectures. It is almost impossible to
-exaggerate the significance of the above in connection
-with the dream we have taken the liberty to dream.
-A world university, a fountain of all acquired knowledge
-for the race at large, became practicable the
-moment the linguistic problem was solved by the
-Esperanto of the Eye. No longer was the vision of a
-race finding, as do individuals, strength and wisdom
-for meeting the perils of the future by contemplating
-the mistakes of the past a vague, shadowy mockery,
-destined to vanish with a return to common-sense.
-On the contrary, common-sense had become suddenly
-associated with a project that had left the realm of
-the abstract to enter the domain of the concrete.
-For what, in the name of common-sense, could make
-<span class='pageno' id='Page_11'>11</span>so impressive an appeal to the practical man of
-affairs as the perfecting of a method whereby the
-recurrent set-backs to progress that peoples, and
-mankind at large, inflict upon themselves can be
-reduced to a minimum or, perhaps, rendered permanently
-obsolete?</p>
-
-<p class='c012'>Let us suppose that what we will call, tentatively,
-our Lighthouse of the Past had found its Rockefeller
-or Carnegie, that several hundred million dollars
-were available for the establishment of a world centre
-of enlightenment wherein all the peoples of
-the earth could study what man has done in his dual
-character of Dr. Jekyll and Mr. Hyde, is it not
-certain that the evil influence of the latter would lose
-its grip eventually upon a race that is so strangely
-compounded of the god-like and the diabolical?
-Seeing is believing. Show mankind both the glories
-and the horrors of the past, let each tribe, nation,
-race ponder its own achievements and its own failures,
-reveal to the pilgrim students flocking to our lighthouse
-from every corner of the earth both the
-microscopic and the telescopic aspects of history, to
-the end that they may return to their respective
-native lands inspired and eloquent advocates of a
-better world, and, lo, the problems seemingly insoluble
-to us to-day will be solved through a mass
-enlightenment that, before the advent of the screen,
-<span class='pageno' id='Page_12'>12</span>was beyond the wildest dreams of the most optimistic
-visionaries.</p>
-
-<p class='c012'>And where, you ask, shall our Mecca for the
-pilgrims of progress be located? For many reasons,
-there is but one country to-day available for the
-project briefly outlined above, and that is the United
-States. Geographical, historical, diplomatic, financial,
-educational and racial factors interwoven in
-the enterprise combine to make ours the only land
-in which this Lighthouse of the Past, this university
-of universities, could stand a fair chance of functioning
-successfully. Somewhere in our country there is
-an ideal location contiguous to one of our great cities
-adapted by man and nature to the needs of our
-experiment in racial regeneration. Where this
-location may be is a question to be answered in the
-future. Upon this site, however, when it has been
-chosen, can not you who have read the foregoing,
-and have begun, perhaps, to dream my dream,
-picture a vast group of buildings, both beautiful and
-utilitarian, within which all that mankind has done
-of good or evil shall be revealed, year after year,
-generation after generation, to the critical but hopeful
-eyes of the race at large? Give full rein to your
-imagination in this connection! Here shall be
-shown to our Mecca’s pilgrims all of Man’s achievements
-in the realms of science, art, government,
-<span class='pageno' id='Page_13'>13</span>industry, commerce, social betterment. Here shall
-be revealed, also, the blunders, the failures, the
-tragedies that were the price paid for these
-achievements.</p>
-
-<p class='c012'>Here may you visualize the epic tale of Man’s rise
-from protoplasm to power, from an amœba to ruler of
-the earth. Here may a Chinaman study the past
-of his people through forty centuries of weal and woe;
-the modern Greek glory in the splendors of ancient
-Athens or appraise his compatriots’ achievements of
-yesterday; the Norseman, the Slav, the Teuton, the
-Celt, the Anglo-Saxon, the Latin, the Jap, the Arab,
-the East Indian learn from the screen what his race,
-or nation, or tribe has done for or against—and
-they have all done both—the cause of advancing
-civilization. There shall radiate, if our dream comes
-true, from this great centre where all knowledge is
-visualized a light that shall grow ever brighter, as the
-generations come and go, routing the errors of ignorance
-and racial prejudice and making possible that
-for which the great hearted of the race have so long
-striven in vain, namely, the brotherhood of man.</p>
-
-<p class='c012'>Let me transpose two sentences from a timely book
-from which I have already quoted. Says Frederick
-Palmer on the last page of his enlightening volume
-“The Folly of Nations”: “The world of to-day
-thinks through its eyes looking at the screen. Where
-<span class='pageno' id='Page_14'>14</span>are our millionaires who seek worthy objects for their
-benefactions?” And, from another recently published
-book, “The Salvaging of Civilization,” by
-H. G. Wells, can be most aptly quoted the following
-pertinent excerpt:</p>
-
-<p class='c019'>It has become clear that the task of bringing about
-that consolidated world state which is necessary to
-prevent the decline and decay of mankind is not primarily
-one for the diplomatists and lawyers and politicians at all.
-It is an educational one. It is a moral based on an
-intellectual reconstruction. The task immediately before
-mankind is to find release from the contentions, loyalties
-and hostilities of the past, which make collective world-wide
-action impossible at the present time, in a world-wide
-common vision of the histories and destines of the
-race. On that basis, and on that alone, can a world
-control be organized and maintained. The effort
-demanded from mankind, therefore, is primarily and
-essentially a bold reconstruction of the outlook upon
-life of hundreds of millions of minds.</p>
-
-<p class='c020'>During the past eight years the human race has
-undergone the bloodiest ordeal of the ages and,
-succeeding it, the bitterest disappointment that
-mankind has yet been forced to endure. A confusion
-of tongues that made European diplomacy helpless
-at a great crisis rendered a world war inevitable and
-the lack of a common medium of enlightenment at
-Versailles postponed indefinitely the establishment
-<span class='pageno' id='Page_15'>15</span>of permanent peace upon earth. Had Wilson, Lloyd
-George, Clemenceau and Orlando been obliged every
-morning at the Peace Conference to spend several
-hours, before tackling the affairs of a disordered
-world, in front of a screen upon which was depicted
-before their keen eyes the immediate tragic past and
-the deplorable present of the nations of the earth
-the final outcome of their deliberations might have
-been of greater value to the cause of civilization than
-it has proved to be. Had the Esperanto of the Eye
-been adopted as the official language at Versailles
-could not the Conference have avoided a repetition
-of the fatal errors that crept into its verdicts as an
-evil heritage from its century-old predecessor, the
-Conference of Vienna? Did not Wilson and Lloyd
-George fail to take advantage of a new medium of
-enlightenment that was denied a hundred years ago
-to Metternich and Talleyrand? Is it not even
-possible that had the cinema played an enlightening
-part at Versailles that which is of real value in the
-basic idea underlying the League of Nations might
-be exercising greater potency in a quarrelsome world
-to-day than it appears to be?</p>
-
-<p class='c012'>These queries and conjectures are put forward not
-for the purpose of stimulating further controversy
-regarding the details of what I have called above
-“the bitterest disappointment that mankind has yet
-<span class='pageno' id='Page_16'>16</span>been forced to endure,” namely, the Versailles Peace
-Conference. They are thrown out merely to emphasize
-the comprehensive fact, recognized by
-Palmer, Stoddard, Wells, and many other able
-contemporary writers, that mankind, if it is to make
-use of the errors of the past to avoid the pitfalls of the
-future, must find a way to get great truths into the
-mind of the race at large not through the lurid flashes
-of the battlefield but by means of a universal language.
-There is, and for an indefinite future there can
-be, but one such medium of expression, namely, the
-Esperanto of the Eye. Through it, and through it
-alone, can Wells, and those who believe with him that
-civilization may yet be salvaged, further that “world-wide
-common vision of the histories and destinies
-of the race” that has become of late the one great
-hope mankind can to-day reasonably cherish.</p>
-
-<p class='c012'>A Lighthouse of the Past, a university of universities,
-a fountain of all revealed knowledge inculcated
-through a medium understood of all men, a Mecca for
-the pilgrims of peace and progress from all corners of
-the earth, forever adapting itself to the growing needs
-of mankind for enlightenment, sending forth, year
-after year, its polyglot graduates to carry its teachings,
-warnings, promises to every tribe and nation on
-the planet—is it not a consummation to be devoutly
-wished, a dream worth every sacrifice to bring within
-<span class='pageno' id='Page_17'>17</span>the purview of reality? If your answer to this query,
-dear reader, is in the affirmative, the chances seem to
-be that you will find the following chapters of this
-book worthy of your earnest consideration.</p>
-<div class='pbb'>
- <hr class='pb c003' />
-</div>
-<div class='chapter'>
- <span class='pageno' id='Page_19'>19</span>
- <h2 class='c010'><span class='c005'>CHAPTER II</span><br /> <br /><span class='c018'>THE MOVIE AT ITS BIRTH</span></h2>
-</div>
-<p class='c011'><i>Muybridge’s Trotting Horses—Edison’s Kinetoscope—The
-Problem Eastman Solved—The Movie as a Universal
-Language—A Toy for Children that Became a World
-Power—The Men Who Rocked the Cradle of a New Hope
-for the Race.</i></p>
-<div class='pbb'>
- <hr class='pb c002' />
-</div>
-
-<div class='nf-center-c0'>
-<div class='nf-center c002'>
- <div><span class='pageno' id='Page_21'>21</span><span class='c007'>CHAPTER II</span></div>
- <div class='c000'><span class='c018'>THE MOVIE AT ITS BIRTH</span></div>
- </div>
-</div>
-
-<p class='c011'><span class='sc'>For</span> countless ages Man watched the birds in
-flight, realized his own motor handicaps, and relegated
-his hope of flying to a life which he might
-eventually lead in the world of spirits. An insect
-or an angel might have wings but the lord of the
-earth was by nature debarred from the air. Then
-somebody somewhere invented a kite, and for another
-series of centuries Man played with a toy whose
-ultimate significance he failed to grasp. He had not
-as yet sensed the picturesque truth that the world’s
-most potential inventions have come to us, by a
-process of evolution, from children’s playthings.
-The laboratory had its beginnings in the nursery.
-The cave-man’s children taught him progress.</p>
-
-<p class='c012'>Through suggestions from the kite, the Wright
-brothers made air navigation possible. From another
-toy, Edison’s kinetoscope, has come the
-cinematograph. And even its inventor, possessing,
-<span class='pageno' id='Page_22'>22</span>though he does, the creative imagination, failed to
-realize until recent years the startling possibilities
-imbedded in the plaything with which he entertained
-the cosmopolitan throngs that flocked to the World’s
-Fair at Chicago in 1893.</p>
-
-<p class='c012'>When Edison recently made a visit to the General
-Electric Company’s plant at Schenectady, N.Y., to
-recall old memories and to forecast the future possibilities
-of electrical devices, he found there still
-standing two insignificant old sheds by the river
-bank, the modest plant of the original Edison Machine
-Works of 1886. In amazing contrast to this relic
-of the past there stretched away in every direction
-factory after factory, covering an area of 523 acres,
-and vouchsafing to the Wizard of Menlo Park a
-concrete manifestation of the fact that in this age of
-progress even the wildest dream may eventually
-come true. But the contrast between Edison’s
-work-shop of 1886 and the General Electric plant of
-to-day, astounding as it is, is, in its outward aspects, a
-local phenomenon. To visualize it, you must go to
-Schenectady, N.Y. The difference between
-Edison’s kinetoscope of thirty years ago and the
-moving picture of the moment can be appreciated,
-on the other hand, by a mere effort of the memory
-and the imagination combined. The kinetoscope
-has been relegated to the attic but the moving
-<span class='pageno' id='Page_23'>23</span>picture has acquired as its domain not merely the
-earth but the starry heavens and the realms of space.
-Eventually the very outer edge of the physical
-universe is destined to be screened.</p>
-
-<p class='c012'>Before recounting presently the amazing and
-romantic story of the evolution of the motion picture
-from a plaything to a medium unrivalled for the
-promulgation of both good and evil, a Frankenstein
-created by Man’s ingenuity that must be given a
-soul to make it safe for the world, it may be well to
-pause at the outset to answer the query, frequently
-put to the writer, as to why what seems to be merely
-a popular form of amusement should be taken
-seriously as a factor in the struggle modern civilization
-is undergoing to save itself from destruction.
-Perhaps no better answer to this question can be
-given than is furnished by certain facts and figures
-presented by Will H. Hays to the National Education
-Association in session at Boston, Mass., in
-July, 1922, in the following illuminating words:</p>
-
-<p class='c019'>In a little over fifteen years the motion picture has
-grown from a naked idea until to-day it is the principal
-amusement of millions. It has become one of the greatest
-industries in America, having an investment of
-$1,250,000,000, with $75,000,000 paid annually in salaries
-and wages, and $520,000,000 taken in annually for
-admissions. In the United States, in the big cities and
-in those ample-shaded towns and villages which comprise
-<span class='pageno' id='Page_24'>24</span>America, there are perhaps fifteen thousand motion
-picture theatres and in those theatres more than seven
-million seats. Taking into account at least two performances
-a day, and applying the collected statistics, we
-estimate that every seven days between Maine and
-California, fifty million men, women and children look
-for an hour or two at the motion picture screen.</p>
-
-<p class='c020'>Nothing further need be said in regard to the
-importance of the general subject we have under
-consideration. A medium for expression which
-makes its imprint weekly upon the minds of approximately
-one half of our population is worthy of the
-closest study by the people of this country. Its
-origin, its early growth, its present status and its
-future as a universal language, destined, perhaps,
-to be the greatest civilizing medium the race has
-known, are topics the timely importance of which
-can hardly be overrated. To paraphrase an old
-political truism, as goes the screen so goes the country—and,
-possibly, the race at large.</p>
-
-<p class='c012'>Briefly the early history of the cinematograph is in
-substance as follows: By the revolutionary achievement
-of the Frenchman Daguerre, who discovered a
-method whereby sunlight could be made to fix a
-permanent image of an object upon a sensitized
-surface, a door was opened showing the way to
-the marvellous triumphs that the last century has
-vouchsafed to the camera. But impasse after
-<span class='pageno' id='Page_25'>25</span>impasse checked the progress of the pioneers of
-photography. When Daguerre began his historic
-career as the first photographer, an exposure of six
-hours—more than twenty thousand seconds—was required
-to obtain a permanent impression of the object
-photographed. Instantaneous photography seemed
-at that time as remote a possibility as photography in
-colors appeared to be but a short time ago. But the
-time came when Chemistry, the mother of modern
-marvels, solved the problem confronting the early
-photographers. The laboratory found a surface so
-sensitive to light that it could take and retain a
-picture perfect in detail in less than one thousandth
-part of a second—a feat which in Daguerre’s time
-would have required an exposure twenty million
-times as long. How important in connection with
-the eventual advent of the motion picture was Man’s
-mastery of the time-element in photography is tersely
-explained by Frederick A. Talbot, an authority on
-the early history of the cinematograph, as follows:</p>
-
-<p class='c019'>The wonderful achievement of instantaneous photography
-assumed at first a scientific rather than a
-commercial value. Many a “snap-shot” is taken which
-does not betray whether the plate has been exposed for
-six hours or only one-thousandth of a second; but, on the
-other hand, a “snap-shot” of a quickly moving object
-may seize upon and fix an interesting characteristic
-motion. It was this fact which led certain ingenious
-<span class='pageno' id='Page_26'>26</span>minds to perceive in instantaneous photography a
-valuable means of analyzing motion. If a single photograph
-reproduced the exact posture of a moving object
-at any given instant of time, they argued that a series of
-such photographs, if taken in sufficiently rapid succession,
-would form a complete record of the whole cycle of
-movements involved, for instance in the jump of a horse
-or the flap of a bird’s wing.</p>
-
-<p class='c020'>Thomas A. Edison, in an interview given to Mr.
-Hugh Weir and recently published in <i>McClure’s
-Magazine</i>, enlightens us regarding Mr. Talbot’s proposition.
-Asked what first suggested to him the
-idea of the motion-picture camera, Mr. Edison said:</p>
-
-<p class='c019'>The phonograph. I had been working for several
-years on experiments for recording and reproducing sound,
-and the thought occurred to me that it should be possible
-to devise an apparatus to do for the eye what the phonograph
-was designed to do for the ear. It was in 1887
-that I began my investigations, and photography, compared
-with what it is to-day, was in a decidedly crude
-state of development. Pictures were made by “wet”
-plates, operated by involved mechanism. The modern
-dry films were unheard of. I had only one fact to guide
-me at all. This was the principle of optics, technically
-called “the persistence of vision,” which proves that the
-sensation of light lingers in the brain for anywhere from
-one-tenth to one-twentieth part of a second after the
-light has disappeared from the sight of the eye.</p>
-<p class='c021'>In other words, the fact that the human eye is a
-photographic camera possessing memory may
-<span class='pageno' id='Page_27'>27</span>eventually save civilization from the cataclysm of
-which contemporary prophets warn us, <i>in that it has
-made possible a medium of communication for the race
-at large denied to us by the tongue</i>.</p>
-<p class='c012'>Posterity will owe a great debt of gratitude to
-Thomas A. Edison for various revolutionary
-inventions but it begins to be apparent to optimistic
-observers that perhaps his chief claim to the thanks
-of mankind will be due to the initial impetus he gave
-to the motion picture, vouchsafing to a bewildered
-race the universal language of the eye, by which,
-possibly, the brotherhood of man may eventually
-function to overcome the evils that have darkened
-our past. Says Edison: “I do not believe that any
-other single agency of progress has the possibilities
-for a great and permanent good to humanity that I
-can see in the motion picture. And these possibilities
-are only beginning to be touched.”</p>
-
-<p class='c012'>Will it not repay us, then, to examine the
-“possibilities” to which Mr. Edison refers, to the end
-that we may take the screen more seriously than
-heretofore, may regard motion picture theatres more
-attentively and hopefully as being, perhaps,
-civilization’s one best bet? Unless, however, we get
-a somewhat comprehensive view of the variegated
-past of the movies “the permanent good to
-humanity” that they can accomplish will not be
-<span class='pageno' id='Page_28'>28</span>apparent to us. Let us, therefore, get on with our
-story.</p>
-
-<p class='c012'>The early history of the cinematograph presents
-a study in international rivalry. The United States,
-England and France wrote names on the scroll of
-fame upon which the scientists and promoters who
-rendered motion pictures possible make their bid for
-immortality. Edison and Eastman, Americans,
-Daguerre and the Messrs. Lumière and Sons, Frenchmen,
-and Muybridge and Robert Paul, Englishmen,
-are the leading names among the <i>dramatis personæ</i>
-who took part in the first act of a drama that began
-as an amusement for children but which now promises
-to develop into a miracle-play regenerating the
-human race.</p>
-
-<p class='c012'>Scientific technicalities have no place in a book
-designed to tell the story of the movies from
-what is called in newspaper circles “the human
-interest standpoint,” but it is necessary to apportion
-credit here for what the three nations above mentioned
-did respectively toward solving the initial
-problems confronting the pioneers who raised
-photography from a tortoise to a bird, giving it
-pinions that defy time and space. To change the
-metaphor, Daguerre, a Frenchman, rocked the cradle
-of photography, Muybridge, an Englishman, taught
-it to run, and Edison, an American, gave it wings.
-<span class='pageno' id='Page_29'>29</span>Behold here, at last, a triple alliance that is changing
-the face not merely of a continent but of a planet.
-The mountains were in labor and brought forth not a
-little mouse but a marvellous creature whose dynamics
-for both good and evil can not be over-estimated.</p>
-
-<p class='c012'>The claim that England can put forward for
-furnishing first aid to the movies bears the date 1872
-and is summarized as follows by Mr. Edison:</p>
-
-<p class='c019'>An Englishman of the name of Muybridge, who was an
-enthusiast on two subjects—cameras and race horses—was
-visiting, at his California farm, Senator Leland
-Stanford, who was also something of a “crank” on the
-subject of blooded trotters. During the visit the merits
-of a certain horse, owned by the Senator, came under
-discussion, Stanford contending for one fact, and his
-guest arguing for another. To settle the dispute Muybridge
-conceived an ingenious plan.</p>
-
-<p class='c022'>Along one side of the private race-course on the farm he
-placed a row of twenty-four cameras. Attached to the
-shutter of each, he fastened a long thread, which in turn
-was carried across the track, and then, to make sure of
-obtaining sharp exposures, he erected a white screen
-opposite to serve as a reflector. When all was in readiness
-the race horse was turned loose down the track.</p>
-
-<p class='c022'>As it dashed past the rows of cameras the various
-threads were snapped, and a series of photographs,
-establishing each successive point in the “action” of the
-horse, were automatically registered. When they were
-developed they revealed for the first time a complete
-photographic record of the minutest details of a horse in
-<span class='pageno' id='Page_30'>30</span>actual motion, and Muybridge had the satisfaction of
-using them to win his argument.</p>
-
-<p class='c022'>He would have laid the pictures away in his private
-collection, but someone suggested trying the effect on a
-Zoetrope (akin to the Kinetoscope) apparatus. The
-result was so startling that it created something of a
-public sensation. But, except as a novelty, there was
-little practical benefit gained. To have made an actual
-motion picture, lasting even for the space of a single
-minute, at the rate of twelve exposures per second, the
-minimum for steady illusion, would have required, under
-the plan of Muybridge, seven hundred and twenty
-different cameras.</p>
-
-<p class='c020'>Half a century has passed since that historic day
-when Muybridge demonstrated that he had a better
-eye for trotting horses than Senator Stanford and put
-California on the map as a prominent centre of
-motion picture progress, a position which that State
-has most brilliantly maintained. During the fifty
-years from 1872 to 1922, the period from Muybridge
-to Griffith, the scientific problems confronting the
-pioneer inventors of the cinematograph, and they
-were many and difficult, were solved; and from the
-crude pictures of a trotting horse in motion were
-evolved the screen marvels of to-day. The high
-lights of that crucial half century in the development
-of the movies, a development that is not only interesting
-in itself but full of encouragement to the
-optimist who believes that the new and universal
-<span class='pageno' id='Page_31'>31</span>language of the eye may be employed to warn
-the race against repeating the errors of the past,
-will be considered in the following chapters of
-this book.</p>
-<div class='pbb'>
- <hr class='pb c003' />
-</div>
-<div class='chapter'>
- <span class='pageno' id='Page_33'>33</span>
- <h2 class='c010'><span class='c005'>CHAPTER III</span><br /> <br /><span class='c018'>THE MOVIE’S FIRST STEPS</span></h2>
-</div>
-<p class='c011'><i>The Movie Learns to Walk—George Eastman’s Great
-Achievement—The Kinetoscope Goes to England—John W.
-Paul Throws Motion Pictures on a Screen—London
-“Bobbies” See the First Movie Ever Shown—America,
-England and France the Triple Alliance of the Screen.</i></p>
-<div class='pbb'>
- <hr class='pb c002' />
-</div>
-
-<div class='nf-center-c0'>
-<div class='nf-center c002'>
- <div><span class='pageno' id='Page_35'>35</span><span class='c007'>CHAPTER III</span></div>
- <div class='c000'><span class='c018'>THE MOVIE’S FIRST STEPS</span></div>
- </div>
-</div>
-
-<p class='c011'><span class='sc'>No</span> story of the evolution of the motion picture
-from an experiment in photography to a factor in the
-daily lives of millions of people would be complete
-without a passing reference to the impetus given by
-George Eastman, of Rochester, N.Y., to what was
-at the outset a toy for children—destined eventually
-to challenge the untried resources of the laboratory.
-Thomas A. Edison says: “Without George
-Eastman I don’t know what the result would have
-been in the history of the motion picture.” For a
-long time after Muybridge had demonstrated the
-possibility of photographing objects in motion any
-real advance in what was practically a new art
-was impeded by the weight, fragility and general
-inadequacy of the glass plates employed in camera
-work. Gelatine, transparent paper, and other
-substitutes for glass, were tried in vain. How
-Eastman finally solved the problem by the use of
-<span class='pageno' id='Page_36'>36</span>celluloid is explained tersely and clearly by F. A.
-Talbot as follows:</p>
-
-<p class='c019'>In the early part of 1889 experiments were being made
-to discover a varnish to take the place of gelatine sheets.
-One of his chemists drew Mr. Eastman’s attention to a
-thick solution of gun-cotton in wood alcohol. It was
-tested to prove its suitability to take the place of the
-gelatine, but was found wanting in practical efficiency.
-However, Mr. Eastman recognized the solution as one
-which might prove to be the film base for which he had
-been searching. He had had such a medium in mind
-when engaged in his first experiments in 1884, which
-resulted in the production of the stripping film. He
-decided to utilize this solution of gun-cotton in wood
-alcohol and fashion it into the foundation for the sensitized
-emulsion, so that stripping and other troublesome
-operations of a like nature might be avoided. He was
-moved to this experiment because this solution could be
-made almost as transparent practically as glass. Accordingly
-he set to work to devise a machine to prepare
-thin sheets such as he required from this mixture. <i>Success
-crowned his efforts, and in 1889 the first long strip of
-celluloid film suited to cinematograph work appeared in the
-United States.</i></p>
-
-<p class='c020'>Thus had George Eastman removed for Thomas A.
-Edison the one obstacle that had hitherto made the
-latter’s projected kinetoscope impracticable, and
-celluloid had become the “Open Sesame” to that
-wonderland in which the movie fans of to-day delight
-to wander.</p>
-
-<p class='c012'><span class='pageno' id='Page_37'>37</span>Like the telephone which was, in its early days,
-looked upon as an interesting scientific toy not
-destined to play an important part in the daily lives
-of the people at large, Edison’s kinetoscope was not
-taken seriously by the crowds who found it but one of
-many novel features combining to make the Chicago
-World Fair of 1893 a success. They flocked to see it,
-marvelled at its ingenuity, but failed, as did Edison
-himself, to realize that the world had been enriched
-by not merely a new plaything but by a novel
-medium for influencing the destinies of the race, the
-ultimate stupendous significance of which we, even
-thirty years later, can only vaguely estimate. It is
-amazing but true that, so little did Edison appreciate
-the fact that he had invented not an ephemeral toy
-but the only universal language yet vouchsafed to
-the race, he neglected to obtain patents for his kinetoscope
-outside of the United States. His oversight in
-this connection had far-reaching results, the most
-important of which historically gave to England
-instead of the United States the honor of throwing
-upon a screen the first “movie,” as that word is
-understood to-day.</p>
-
-<p class='c012'>That a Yankee notion should fail to realize its own
-possibilities and be forced eventually to thank an
-Englishman for placing it upon the heights from
-which it was to win world-dominion is not an agreeable
-<span class='pageno' id='Page_38'>38</span>reflection to the ultra-patriotic American, but
-our story of the evolution of the movie must now
-take us across the Atlantic and introduce to us Mr.
-Robert W. Paul, electrical engineer and manufacturer
-of scientific apparatus, whose workshops were located
-in Hatton Garden, London. Reversing the process
-of the “star of empire” it was Eastward that the
-movie, in its search for development, had taken its
-way. Cradled in California, it had learned to walk
-in Menlo Park, New Jersey, and Rochester, New
-York, and was now to realize its youthful possibilities
-in the British metropolis.</p>
-
-<p class='c012'>Two peripatetic Athenians, one of them a toy-maker,
-had seen, admired and coveted the Edison
-kinetoscope at the Chicago World’s Fair. They had
-the European market in mind for the new plaything
-and acted at once without looking into the question
-of patents. To Paul, at Hatton Garden, London,
-came the Athenians with a kinetoscope they had
-obtained in the United States, urging him to manufacture
-duplicates with which they might supply the
-English, and possibly the Continental, market.
-Paul, however, had read his Virgil and heeded the old
-poet’s warning against Greeks bearing gifts. Supposing,
-of course, that Edison had protected his
-invention by English patents, Paul rejected the
-proposition of the Greeks. Later, however, he
-<span class='pageno' id='Page_39'>39</span>discovered that, so far as the English Patent Office
-was concerned, he was free to manufacture kinetoscopes
-for the European market and presently went
-at it with a will and with considerable success.</p>
-
-<p class='c012'>But Paul was a live wire with a vision, as, years
-ago, I clairvoyantly called Will H. Hays. He
-realized that the kinetoscope was, like our dead
-selves, but a stepping-stone to higher things. It
-furnished a motion picture to only one observer at a
-time. What Paul wanted, and what the world has
-proved that it craved, was a device whereby thousands
-of spectators could gaze at a movie at one and
-the same moment. Muybridge had solved the first
-problem in motion photography, Edison the second,
-Eastman the third, and Paul was confronted by the
-fourth, perhaps the most difficult of the quartet.</p>
-
-<p class='c012'>How this resourceful Englishman managed to
-render the peep-hole of a kinetoscope obsolete and
-replace it by a screen upon which countless eyes
-might gaze is a matter of technical and scientific
-interest, out of place in the story we are telling.
-Suffice it to say that what he achieved in overcoming
-the obstacles confronting him has given him a high
-place on the list of inventors who, one by one, and in
-widely separated corners of the planet, made possible,
-during a half century of effort, the motion picture
-of to-day.</p>
-
-<p class='c012'><span class='pageno' id='Page_40'>40</span>We get from Frederick A. Talbot a side-light on an
-historic episode in London that was the turning-point
-in the career of Robert W. Paul, and of even greater
-importance to the human race than any but a few
-far-seeing movie enthusiasts have yet realized. Says
-Talbot:</p>
-
-<p class='c019'>About three o’clock one morning, in the early months
-of 1895, the quietness of Hatton Garden was disturbed
-by loud and prolonged shouts. The police rushed
-hurriedly to the building whence the cries proceeded, and
-found Paul and his colleagues in their workshop, giving
-vent to whole-hearted exuberance of triumph. They had
-just succeeded in throwing the first perfect animated
-pictures upon a screen. To compensate the police for
-their fruitless investigation, the film, which was forty
-feet in length, and produced a picture seven feet square,
-was run through the special lantern for their edification.
-They regarded the strange spectacle as ample compensation,
-and had the satisfaction of being the first members
-of the public to see moving pictures thrown upon the
-screen.</p>
-
-<p class='c020'>Unfortunately the law-abiding fervor that
-animates the soul of the London “Bobby” did not get
-into the camera on that epoch-making night. Had it
-done so, the early career of the motion picture might
-have been less objectionable to the guardians of
-morals on both sides of the Atlantic. But that’s
-another story—to be told in a later chapter. It is
-only just to say here, however, that it was not the
-<span class='pageno' id='Page_41'>41</span>fault of Robert W. Paul that in their early years the
-movies went, more or less, to the bow-wows.</p>
-
-<p class='c012'>Of Paul and his sensational achievement as the
-father, or, rather, the step-father, of the movie
-there is much interesting data extant, the leading
-features of which are destined to hold a permanent
-place in the history of the newest of the arts
-developed by Man’s genius. How, in partnership
-with Sir Augustus and Lady Harris, he made of the
-Olympia Theatre in London the first picture palace
-in the world, catching the popular fancy with what
-he called his “theatograph”; how he was eventually
-in control of eight London theatres showing motion
-pictures; how his contract with the Alhambra
-Theatre for two weeks of pictures in March, 1896,
-was stretched eventually to cover four years are part
-of the early records of the screen and account for the
-name “Daddy Paul” by which this ingenious and
-daring Englishman is known in movie circles across
-the water.</p>
-
-<p class='c012'>But even Paul’s early successes with motion pictures
-in the London music halls did not open his eyes,
-or the eyes of his colleagues, to the possibilities and
-permanency of the new form of entertainment they
-had given to the world. Both Paul and Sir Augustus
-Harris believed that the fickle public would soon tire
-of what seemed to be to them merely an ephemeral
-<span class='pageno' id='Page_42'>42</span>novelty, to be soon relegated, as had been countless
-vaudeville innovations, to the over-flowing theatrical
-lumber-room. One of the strangest features of the
-history of the motion pictures during the period of
-their early youth is that hardly one of their scientific
-or commercial exploiters, from Edison down, had
-anything like a full appreciation of the future that
-awaited the screen, of the marvellous power for
-growth that lay in the germ from which the toy
-kinetoscope had sprung.</p>
-
-<p class='c012'>There are those who assert that the ultimate salvation
-of modern civilization will be accomplished
-by a triple alliance established by the United States,
-England and France. Those who make this prediction
-have in mind, of course, a trio of fighting nations
-who, by force of arms, will eventually compel an
-unruly world to come to order and accept the point of
-view cherished by the conquerors. But is it not
-possible that America, England and France, having
-worked together as a triple alliance to perfect the
-motion picture, have given to the race a medium for
-enlightenment that may make another world war in
-defence of civilization unnecessary? Is it not, at
-least, conceivable that these three nations, whose
-inventive and progressive genius made, through
-Daguerre, Edison and Paul, the motion picture
-possible may find, in time to save humanity from a
-<span class='pageno' id='Page_43'>43</span>hideous cataclysm, that the screen, in a democratic
-world, may so strengthen the influence of peace-making
-diplomacy as to render eventually armies and
-navies practically obsolete?</p>
-
-<p class='c012'>And in this connection, it is interesting to note
-that the claim of France to a high place in that triple
-alliance which made the movies a tremendous power
-for both good and evil in a perturbed world does not
-rest wholly upon Daguerre and his invention of the
-daguerreotype. No account of the evolution of the
-motion picture would be complete without reference
-to the impetus given to the new industry in “Daddy”
-Paul’s halcyon days by the Messrs. Lumière and
-Sons, of Paris, France, manufacturers of photographic
-apparatus, dry plates, etc. The Edison
-kinetoscope had come within their purview in 1893
-and they had realized at once, as had Paul, that a
-motion picture that could have but one observer at
-a time was merely a butterfly in the chrysalis. The
-Messrs. Lumière solved ingeniously, and in their own
-way, the problem that had confronted Paul and are
-entitled to a part of the glory that goes to those who
-changed the kinetoscope from a peep-show for one to
-a screen display for hundreds.</p>
-
-<p class='c012'>It was the French machine that brought Edison’s
-one-eyed toy back to the country of its birth raised to
-the dignity of an amusement for adults. Through
-<span class='pageno' id='Page_44'>44</span>the energy and far-sightedness of Richard G. Hollaman,
-head of the Eden Musée, of New York, the
-Lumière apparatus, in the Fall of 1896, created
-something of a sensation in the American metropolis.
-To the Eden Musée, known to fame for its
-presentation of historic personages of the past,
-belongs the honor of making the path to glory easy
-to the celebrities of to-day. Fame was now to
-discard stuffed effigies as a reward for greatness to
-use the screen to bring the exalted of the earth down
-to the masses. The movie had been finally launched
-upon a career that was to lead it toward heights from
-which to-day it can see a future that, unless the
-human race wantonly commits hari-kari, will be
-unimaginably glorious.</p>
-<div class='pbb'>
- <hr class='pb c003' />
-</div>
-<div class='chapter'>
- <span class='pageno' id='Page_45'>45</span>
- <h2 class='c010'><span class='c005'>CHAPTER IV</span><br /> <br /><span class='c018'>THE MOVIE GOES TO THE BAD</span></h2>
-</div>
-<p class='c011'><i>The Era of Fly-by-Night Speculation—The Mushroom
-Movie Craze—The Screen’s Youthful Indiscretions—Stupidity
-and Cupidity as Partners—The Degradation of a
-New Art-Form—Boy-Made Scenarios—The Stage Versus
-the Screen—A Future for Both.</i></p>
-<div class='pbb'>
- <hr class='pb c002' />
-</div>
-
-<div class='nf-center-c0'>
-<div class='nf-center c002'>
- <div><span class='pageno' id='Page_47'>47</span><span class='c007'>CHAPTER IV</span></div>
- <div class='c000'><span class='c018'>THE MOVIE GOES TO THE BAD</span></div>
- </div>
-</div>
-
-<p class='c011'><span class='sc'>Whoever</span> asserted that “you can’t indict a whole
-nation” made a sweeping generalization that was
-both historically and psychologically accurate. In
-what I have said, and am about to say, regarding
-the evil influences affecting the early years of the
-movie, I do not wish to do an injustice to those early
-promoters in the new industry who refused to degrade
-the screen, or to treat it as an ephemeral, wild-cat
-speculation. There were producers, at the very
-outset of the industry, who builded perhaps better
-than they knew, and who, because of their refusal to
-take the path of least resistance, are now, after a
-quarter of a century of film exploiting, the most
-successful and influential factors in the industry.
-They prevailed where those whose pernicious activities
-threatened the rise, perhaps the permanency of
-the movie, fell by the wayside.</p>
-
-<p class='c012'>It is regrettable, nevertheless, that the childhood
-of the movie was so deeply influenced by various
-<span class='pageno' id='Page_48'>48</span>pioneers who could not realize its power for good nor
-foresee its future greatness both as an art and as a
-moulder of public opinion, morals, and enlightenment.
-But the screen in its early years was dominated
-largely by get-rich-quick exploiters, adventurers out
-for the easy money flowing into the coffers of the
-movie “palaces,” less admirable in most ways than
-the hard-boiled treasure-seekers who flock to newly-discovered
-gold-fields. There is something of the
-romantic and heroic in the Argonauts who developed
-California, the South African diamond mines and the
-Klondike. They risked their lives in a great game of
-chance and won or lost in a dramatic struggle in
-which the winners had displayed necessarily certain
-sturdy, sterling qualities.</p>
-
-<p class='c012'>The gold-bearing realm of the movies, on the other
-hand, was invaded at the outset by a good many
-speculative fortune-seekers who staked upon their
-ventures nothing but their craftiness and their
-audacity. They were about as admirable as a
-bucket-shop gambler who, by expending a minimum
-of money and energy, hopes for a movement of the
-market that shall make him rich over night. The
-movie, as an anonymous writer in Collier’s Weekly
-says, was, in its early days,</p>
-
-<p class='c019'>nothing that could justifiably attract a big investor, or a
-real novelist, or a good actor. The first movie-actors
-<span class='pageno' id='Page_49'>49</span>were for the most part of the old-time chorus-girl and
-spear-carrier type; the great scenario-writers were the
-shop-girls or office boys who were told of the sudden need
-for stories, with no real training or knowledge of writing—with
-here and there a newspaper cub or magazine
-embryo who stumbled into a new gold vein where stories
-written in an hour could be sold for fifteen dollars; the
-first investors were the clerks or advertising men or born
-gamblers, usually in touch with the cheap end of the
-theatrical world, who had a little money to invest in a
-new scheme, provided it “looked good” and “wasn’t
-too big.”</p>
-
-<p class='c020'>It is a safe bet that the majority of my readers can
-remember the time when they looked upon motion
-pictures with a mingling of contempt and impatience,
-realizing vaguely, perhaps, the promise the screen
-suggested of better things but disgusted with its
-seemingly stubborn adherence to cheap claptrap,
-crude melodrama, and unspeakably vulgar farce.
-My personal experience in connection with the
-movies is, I imagine, typical of that which has come
-to thousands of Americans during the past quarter of
-a century. I can still remember the thrill I experienced
-when I first gazed upon human beings in
-motion screened by a camera. What the photographed
-puppets did was not, at the moment, of
-great consequence. The mere fact that they came
-and went, walked, ran, danced before my eyes was
-startling enough. I was fascinated by a scientific
-<span class='pageno' id='Page_50'>50</span>achievement that was of itself sufficiently interesting
-to warrant my presence in that audience of long ago.</p>
-
-<p class='c012'>But my subsequent activities as a movie fan in
-embryo were of short duration. Like thousands of
-my fellow Americans, I came, I saw, but I did not
-conquer—in fact, I was repelled. For years thereafter
-I avoided the movie palaces, realizing that I
-was temperamentally unfitted to enjoy optical
-contacts with adultery, murder, theft and sudden
-death. Nor was my sense of humor of a kind that
-found anything to laugh at in squash-pie farce.</p>
-
-<p class='c012'>But even the cupidity and stupidity that had their
-effect upon the screen in its earlier years could not kill
-the goose that was destined eventually to lay something
-better than golden eggs. Though ignorance,
-avarice and vulgarity for many years influenced, to
-too great an extent, the movies, they could not
-destroy its inherent power of regeneration, nor the
-cumulative force exercised by the higher type of
-producers which eventually made that regeneration
-possible. How the screen was saved from becoming
-the exclusive property of the underworld by the
-survival of the fittest, or the most enlightened, of the
-early promoters, will be told presently, but it is
-interesting, at this juncture, to discuss for a moment
-the question as to why its earlier career was so
-deplorably reprehensible.</p>
-
-<p class='c012'><span class='pageno' id='Page_51'>51</span>Reference has been made to the fact that in the
-United States, England and France the first exploiters
-of motion pictures were under the delusion that
-this new form of entertainment was of merely
-ephemeral value, that its drawing-power as a theatrical
-novelty would soon pass away. Thus it was that
-in this country small men, of small means, hastened
-to “take flyers” in the latest get-rich-quick device,
-and throughout the United States was observed
-a mushroom growth of “picture palaces,” financed
-on a shoe-string and designed to collect “easy
-money” before it became uneasy. There were
-those among the pioneer promoters of motion
-pictures who had read of the tulip craze in Holland,
-or of the Mississippi bubble in France, and imagined
-that the bottom would some day suddenly fall out of
-the “movie boom,” ruining those who had not
-“cashed in” in time. They failed to realize that
-humanity could not afford to lose an inestimable
-boon that had come to it, namely, a new method for
-the telling of stories.</p>
-
-<p class='c012'>There had existed, before the movie’s birth, but
-four media for the dissemination of narratives—the
-tongue, the play, the printed story, and the printed
-poem. In the childhood of the race, tale-telling was
-confined to word of mouth. Later on, the stage came
-into existence, and mankind’s craving for stories was
-<span class='pageno' id='Page_52'>52</span>partially satisfied by the drama. The invention of
-the printing-press gave to a soul-hungry race the
-book, with its infinite capacity for telling tales, old
-and new, to the grown-up children of the race.</p>
-
-<p class='c012'>But from Gutenberg’s time to Edison’s Man had
-found no new medium through which his eternal
-craving for stories could be assuaged. Literature
-and the drama, despite the impetus vouchsafed to
-them by the printing-press, are of aristocratic origin
-and have failed to adapt themselves wholeheartedly
-to the broadening tendencies and demands of the age.
-Democracy needed a new approach to the romance of
-existence, an approach that the millions could make
-without too great a sacrifice, and, lo, the movies
-blazed the way to it, despite the fact that their
-advance guard was for the most part unworthy of the
-high mission that chance had thrust upon it. These
-pioneers had in their hands the fifth device which
-Man has found for satisfying his soul’s appetite for
-inspiring tales, more universal in its appeal than the
-tongue, the play, the novel or the poem, and many of
-them degraded it, alienating in the beginning those
-conservative, constructive forces in the community
-which have only recently come to the assistance of
-the screen.</p>
-
-<p class='c012'>Wells and Van Loon, each in his own interesting
-way, have told us recently the tragi-comic story of
-<span class='pageno' id='Page_53'>53</span>Man’s evolution from slime to Shakespeare. On a
-large canvas it is the same picture that the movie
-presents in miniature from grime to Griffith. The
-great weakness of the motion picture industry
-throughout its formative years, a weakness still too
-much in evidence, is at the top and not at the bottom.
-The movies for years lost the support of the more
-enlightened classes of the community not because
-camera-men, carpenters, electricians and stage hands
-were not competent but because the powers in control
-of the completed output, the “bosses” of the new
-industry, failed to make the best use of the power
-that had come to them. Says the producer who
-recently made his public confession through the
-pages of <i>Collier’s Weekly</i>:</p>
-
-<p class='c019'>The directors were hard to deal with. They reflected
-the one greatest fault of the entire industry: they knew
-not that they knew not. Without adequate background,
-for the most part, without adequate training or knowledge
-of human character, without even a rudimentary philosophy
-or idealism, or sense of real values, to qualify them
-for leadership, they were given money and authority and
-power and told to make films for the multitude. Surrounded
-by minor sycophants, they soon came to believe
-themselves almost above criticism. A sincere critic
-was more apt than not to be regarded as an enemy.</p>
-
-<p class='c020'>There is something grimly ludicrous in the fact
-that for years after the screen had proved conclusively
-<span class='pageno' id='Page_54'>54</span>that the race had finally found an effective
-new method of telling stories more widely appealing,
-more direct in its methods than the play, the novel or
-the poem, the courts of last resort dominating the
-output of the films were composed largely of men
-without sufficient education to appraise the value, or
-lack of value, of the scenarios upon which, in the last
-analysis, depended the success or failure of their
-ventures. They seemed to be ignorant of, or
-indifferent to, the illuminating generalization to be
-adduced from the history of literature that there is
-nothing too good for the masses, that that which
-survives in letters the blue pencil of posterity is the
-best, not the mediocre or the worst. Had they found
-themselves several centuries ago in the Mermaid
-Tavern at London, they would have turned their
-backs upon Will Shakespeare and Ben Jonson and
-hurried out to the inn-yard to hobnob with the
-stable-boys. And the tragic feature of the situation
-lay in the fact that for a long period the autocrats
-of the screen failed to realize that a scenario can not
-rise higher than its source, that you can’t get blood
-out of a stone, nor a screen masterpiece out of a cub
-office-boy.</p>
-
-<p class='c012'>But though these powers behind the films were for
-a long period blindly, and often disastrously, indifferent
-to their highest interests in connection with
-<span class='pageno' id='Page_55'>55</span>the sources from which they obtained the stories their
-new tale-teller told to the millions, they displayed an
-enthusiastic admiration for astronomy. They
-studied the stars. Would a given matinee idol
-“screen well?” Would a certain popular actress
-endure the searching ordeal of the camera? If they
-would, the public would flock to the movie’s box-office
-even though the scenario-writers had done their
-worst. Followed an era of star-gazing upon the part
-of the movie fans and of slow but certain enlightenment
-upon the part of the directors and producers.
-The latter discovered after a time that the fame
-of an actor is no safeguard against the destructive
-influence of a structurally poor picture-drama.
-They gradually had glimmerings of a basic truth,
-knowledge of which in the past would have saved
-countless theatrical managers from bankruptcy,
-namely, that, as Shakespeare sapiently remarked,
-“the play’s the thing!” The telling of a story either
-on the stage or on the screen is a justifiable venture,
-as a very wise and rather jaded public knows, only if
-that story possesses certain elements that make it as
-a tale worth while. Even Douglas Fairbanks would
-score a failure in a dramatization of the multiplication-table.</p>
-
-<p class='c012'>But ordinary horse sense was acquired only slowly
-by the movies. It is an amazing story of stupidity,
-<span class='pageno' id='Page_56'>56</span>reckless expenditure of money, emphasis in the wrong
-place, exploitation of stars out of their legitimate
-orbit, appeals to the lowest passions in human nature;
-of tragic failures and inexplicable, actually laughable,
-successes, of cities built and abandoned, of fortunes
-made and lost, of a new, marvellous, mysterious art
-in the making—this tale of the kinetoscope in search
-of its kingdom. But it is worth telling for many
-reasons, not the least of which is that the coming of
-the screen into its own has had, and is having, a
-disintegrating effect upon the commercialized stage.
-What the ultimate outcome of this iconoclastic
-influence of the movie upon the stage is likely to be is
-a subject that must be reserved for a later chapter,
-but it is enlightening, in connection with the foregoing
-review of what may be called the fly-by-night
-era of the films, to glance at what has been happening
-to the American theatre during the years in which the
-picture palaces have been rising from the slums to the
-avenues.</p>
-
-<p class='c012'>Walter Pritchard Eaton in <i>Scribner’s Magazine</i>
-for November, 1922, says:</p>
-
-<p class='c019'>As a means of supplying drama to America as a whole
-our commercialized professional theatre has broken down.
-The reasons need not concern us here. They are many,
-no doubt. One, of course, is the rise of the motion
-pictures, which are cheaper to present and to witness,
-<span class='pageno' id='Page_57'>57</span>and which enable the local theatre manager to keep his
-house open six or seven days in the week. Another
-reason is the increased cost of transportation. Another
-reason is the complication of modern life, even in the
-“provinces,” so that the theatre, having to compete
-against other attractions (or distractions), no longer
-appeals so universally, or at any rate no longer finds all
-the people with the surplus cash to patronize it at the
-excessive modern scale of prices.</p>
-
-<p class='c020'>Later on in the essay quoted above its author
-speaks of himself as one of those “who love the drama
-and believe the movies a mean and stupefying substitute
-for its imaginative and intellectual appeal.”
-If Mr. Eaton’s opinion of the screen, as thus forcibly
-expressed, is based upon its past, the past of a
-Prodigal Son utterly unworthy of the fatted calf, it is
-not, as the reader of what I have thus far written will
-admit, without reasonable justification. But is not
-the present of the movies encouraging, is not their
-future promising? Succeeding chapters of this book
-will, I hope, go to prove that Mr. Eaton is too hasty
-in assuming that eventually the screen may not atone
-for any seeming damage it may have done to the
-stage.</p>
-<div class='pbb'>
- <hr class='pb c003' />
-</div>
-<div class='chapter'>
- <span class='pageno' id='Page_59'>59</span>
- <h2 class='c010'><span class='c005'>CHAPTER V</span><br /> <br /><span class='c018'>THE MOVIE DEVELOPS A CONSCIENCE</span></h2>
-</div>
-<p class='c011'><i>Grows up in the Slums—Used and Abused as a Money-Getter—Goes
-from Bad to Worse—Will Hays Called to the
-Rescue—Pulpit, Press and Playwrights Thunder Against
-it—The Responsibility of the Public—The Light in the
-Darkness.</i></p>
-<div class='pbb'>
- <hr class='pb c002' />
-</div>
-
-<div class='nf-center-c0'>
-<div class='nf-center c002'>
- <div><span class='pageno' id='Page_61'>61</span><span class='c007'>CHAPTER V</span></div>
- <div class='c000'><span class='c018'>THE MOVIE DEVELOPS A CONSCIENCE</span></div>
- </div>
-</div>
-
-<p class='c011'><span class='sc'>Not</span> long ago the good people of Stratford-on-Avon,
-England, arose in their might, held a great mass
-meeting, and decreed that Shakespeare’s birthplace
-should not be desecrated by the movies. Lacking sufficient
-clairvoyance to realize that possibly the motion
-picture of the near future, with its natural colors and
-its synchronization of movement with the tones of the
-human voice, may be destined to give Shakespeare a
-new lease of life and a larger public than he has hitherto
-possessed, the Stratford-on-Avonites were not
-without justification for the protest they registered
-against the more or less disreputable pictures that
-threatened to invade a shrine hitherto dedicated to
-the loftiest achievement the realm of the drama
-can boast. But Shakespeare’s birthplace will see the
-day when its inhabitants will repent of the narrow-mindedness
-they have shown as regards the movies.</p>
-
-<p class='c012'>It is not for us Americans, however, to jeer at
-Stratford-on-Avon for its aggressive conservatism.
-<span class='pageno' id='Page_62'>62</span>Our immediate ancestors blocked the wheels of
-progress in many mischievous, if not laughable, ways.
-The School Board of Lancaster, Ohio, adopted in
-1826 the following resolution: “Such things as
-railroads are impossibilities and rank infidelity. If
-God had designed that His intelligent creatures
-should travel at the frightful speed of fifteen miles
-per hour by steam, He would clearly have foretold it
-through His holy prophets.” The advent of the
-bath-tub, destined to be one of the crowning glories
-of America, was denounced by our medical men as a
-menace to the public health. Philadelphia, Pa., in
-1843, endeavored by ordinance to prohibit all bathing
-between the months of November and March.
-Boston, Mass., in 1845, made bathing, except when
-prescribed by a physician, unlawful, and, at about
-the same time, Virginia put a tax of thirty dollars a
-year upon every bath-tub in a commonwealth that
-can claim to be the cradle of American liberty!</p>
-
-<p class='c012'>Whatsoever is new under the sun must fight for its
-place in the sun. For centuries the printing-press
-had to struggle for freedom against powerful restrictive
-influences that looked upon it as “an agent of the
-Devil.” The telegraph, telephone, bicycle, automobile
-and wireless have all had their bigoted
-opponents, who feared that the broadening of humanity’s
-contacts would become an increasing menace to
-<span class='pageno' id='Page_63'>63</span>their own narrow beliefs and habits. Is it strange,
-then, that the movie, a new form of art qualified to
-make an instant appeal to both the good and the bad
-in human nature, should have had, at the outset of
-its career, a hard struggle to justify itself to the more
-conservative elements of the community? Bad boy
-that he was in his earlier years, the movie made it
-difficult for a public largely puritanical in its origins
-and tendencies to believe that the youngster could be
-reformed, that he had in him untried and unmeasurable
-powers for upward progress, that he was a
-prodigal son of Art and Science fated to exercise a
-controlling influence upon the destinies of the
-race.</p>
-
-<p class='c012'>However, there is an element in the make-up of
-the American people that leads it, even at the
-eleventh hour, to institute reforms whenever an
-institution seemingly worth saving must either be
-heroically treated or permitted to go completely to
-the dogs. There came a time when negro slavery
-must be destroyed if our Federal Constitution was to
-survive. At an enormous cost of life and treasure,
-the blacks were freed and the Union preserved. It
-became apparent recently to the American public
-that there were destructive influences at work within
-our three most popular forms of amusement, that our
-stage, our base-ball diamond and our movie screen
-<span class='pageno' id='Page_64'>64</span>were in jeopardy from internal perils, as were our
-governmental institutions in the early sixties.</p>
-
-<p class='c012'>What Judge Landis is endeavoring to do for our
-national game and Augustus Thomas for our stage
-is, in a general way, what Will H. Hays has been
-called upon to effect in the field of the motion picture.
-For a quarter of a century the movies in America, if
-not going from bad to worse had shown no marked
-signs of repentance for their early indiscretions.
-Cut-throat competition had long exercised its evil
-influence upon the industry and the law of the jungle
-had prevailed in its financial affairs. How this new
-commercial activity, despite its unbusinesslike
-methods, its apparent disregard of the economic laws
-that are said to underlie all competitive industries,
-and its seemingly happy-go-lucky indifference to the
-multiplication-table actually forged its way upward
-until it placed itself high on the list of the business
-enterprises of this country is a marvel and a mystery
-that only financial wizards could explain.</p>
-
-<p class='c012'>When Will H. Hays resigned as Postmaster
-General of the United States to enter, in a position of
-commanding influence, the motion-picture field he
-became an important factor in an industry whose
-growth has been one of the marvels of the world’s
-commercial history. It was no longer a peripatetic
-gambler, out-at-heels one day and affluent the next,
-<span class='pageno' id='Page_65'>65</span>but a vast business enterprise sufficiently prosperous
-to afford the luxury of a general house-cleaning. It
-is easier for the well-to-do to be respectable than for
-the down-and-outs, and the movies had reached a
-point financially when, without disastrous monetary
-sacrifice, they could essay the task of shortening their
-list of sins of omission and commission.</p>
-
-<p class='c012'>Going to the root recently of the new influences at
-work in the motion picture realm, and of his official
-connection with them, Hays said:</p>
-
-<p class='c019'>There has been some query as to just what this effort
-which the industry is making at this time is all about. It
-is simply that those men who make and distribute pictures
-have associated themselves to do jointly those things
-in which they are mutually but non-competitively
-interested, having as the chief purposes of such association
-two great objectives—and I quote verbatim from
-the formal articles of association, which have been filed
-in the office of the Secretary of State at Albany, N.Y.:
-“Establishing and maintaining the highest possible
-moral and artistic standards in motion picture production
-and developing the educational as well as the entertainment
-value of the motion picture.”</p>
-
-<p class='c020'>Later on in this book, we shall have occasion to
-refer in detail to what Hays and his colleagues have
-accomplished in their efforts to improve the tone of
-the movies. But just here it is well to direct the
-course of our narrative into the two channels referred
-<span class='pageno' id='Page_66'>66</span>to in the clause of the producers’ agreement above
-quoted, following the flood of movies devoted to
-mere amusement for awhile with searching eyes, and
-later on making a survey of the rapidly broadening
-stream of pictures designed for educational purposes.
-From the latter, perhaps, it may be expedient for us
-to go forward with some confidence toward a more
-minute consideration of the dynamics lurking in the
-screen for the furtherance of a method of world-wide
-enlightenment that may eventually save civilization
-from the disintegrating forces by which, both
-externally and internally, it is menaced.</p>
-
-<p class='c012'>“The hand that rocks the cradle rules the world”
-is a sweeping generalization intended by the poet to
-be a compliment to motherhood. Whether it is a
-compliment or a condemnation depends wholly upon
-one’s point of view regarding the world. If the world
-is worth saving, the hand that rocks the cradle is
-worthy of all honor; if it isn’t, then motherhood has
-been unjustifiably glorified. Believing, personally,
-that the human race is not without many reasonable
-claims to salvation, we turn curiously to the movies
-in their capacity as a public amusement to see
-whether, leaving their educational function for
-further consideration, they display as a pastime
-anything that looks like a gleam of hope for the
-regeneration of the race.</p>
-
-<p class='c012'><span class='pageno' id='Page_67'>67</span>Have we, in fact, cause for optimism regarding
-the future of the amusement screen? We find to-day
-the press, the pulpit and the playwrights denouncing
-the shortcomings of the movies, chastising their
-secret faults and their open transgressions; editors,
-preachers, dramatists posing as Savonarolas at a
-spiritual crisis in the career of a young but alarmingly
-potent world power. These are portents in the sky
-that promise well for the future of the screen. If our
-leading thinkers, writers and publicists, yes, and
-picture producers, were indifferent to the sins of
-omission and commission attributable for a quarter of
-a century to the movie its case would be hopeless.
-But it is worth saving, as the best minds in our
-country well know, and the criticism that it is always
-undergoing is a most encouraging phenomenon.</p>
-
-<p class='c012'>The regeneration of the movies must be both
-through external and internal sources. A producer
-who recently relieved his over-burdened soul in
-<i>Collier’s Weekly</i> puts the whole matter in a nut-shell
-when he says:</p>
-
-<p class='c019'>We must have better pictures. And to get them we
-need these two things: inside the industry, the higher
-standards and leadership that can only come in with
-intelligent capital; and outside the industry, the support
-and encouragement of such good pictures as are already
-made. We of the motion-picture industry who stand for
-more intelligent pictures can only provide them if you on
-<span class='pageno' id='Page_68'>68</span>the outside, in addition to criticising in no uncertain
-terms the stupid films that offend you, will take the
-trouble to hunt up, and go to see, and boost, the photoplays
-that are good enough to merit your interest. When
-you do that we can have better movies.</p>
-<div class='pbb'>
- <hr class='pb c003' />
-</div>
-<div class='chapter'>
- <span class='pageno' id='Page_69'>69</span>
- <h2 class='c010'><span class='c005'>CHAPTER VI</span><br /> <br /><span class='c018'>THE MOVIE AND THE LIBRARY</span></h2>
-</div>
-<p class='c011'><i>Its Rise from Mush to Masterpieces—Its Debt to D. W.
-Griffith—“The Birth of a Nation”—A New Way to Tell
-Old Tales—“The Three Musketeers”—“The Count of
-Monte Cristo”—“The Four Horsemen”—How Book-Worms
-May Renew their Youth.</i></p>
-<div class='pbb'>
- <hr class='pb c002' />
-</div>
-
-<div class='nf-center-c0'>
-<div class='nf-center c002'>
- <div><span class='pageno' id='Page_71'>71</span><span class='c007'>CHAPTER VI</span></div>
- <div class='c000'><span class='c018'>THE MOVIE AND THE LIBRARY</span></div>
- </div>
-</div>
-
-<p class='c011'><span class='sc'>Dr. Jekyll</span> has begun belatedly to make his elevating
-influence felt in the movies. Press, pulpit,
-producers, are backing him in his fight against Mr.
-Hyde. But the latter seems to be a psychological
-cat with nine lives. The power which he has exercised
-for evil in the realm of the photoplay for a
-quarter of a century he refuses to relinquish without
-a fight, and an immediate and complete victory
-for Dr. Jekyll only the most optimistic dare to
-predict.</p>
-
-<p class='c012'>Look at a list of movie titles recently compiled by a
-somewhat cynical observer desirous of proving his
-proposition that for one photoplay worthy of
-approval the screen shows a score whose appeal is
-only to either the depraved or the unintelligent:
-“Only a Shop-girl,” “The Lure of Broadway,”
-“More to be Pitied than Scorned,” “The Darling of
-the Rich,” “Deserted at the Altar,” “The Woman
-Gives,” “Thorns and Orange Blossoms,” “The
-<span class='pageno' id='Page_72'>72</span>Curse of Drink,” “How Women Love,” “From Rags
-to Riches.” Month after month, year after year, the
-type of mind that considers Laura Jean Libbey’s
-novels admirable dominates too large a percentage of
-the output of the movie studios. The dime-novelish
-taint that was placed upon the screen at the outset
-of its career has been until recently only a shade
-lighter than it was in the beginning.</p>
-
-<p class='c012'>An old fight is being waged upon a new battleground.
-Generation after generation the so-called
-“elevation of the stage” has been a project dear to
-the hearts of many worthy men and women. The
-scope of the age-long engagement between the powers
-of darkness and the powers of light to dominate the
-drama has been vastly enlarged, and while the adherents
-of Dr. Jekyll and Mr. Hyde are still in conflict
-for possession of the stage, their multiplied cohorts
-are also fighting tooth and nail to put good or evil,
-God or the Devil, progress or retrogression, civilization
-or its opposite, in control of the screen. In
-other words, both the stage and the photoplay are
-outward and visible signs of an inward and spiritual
-combat the outcome of which is to determine the
-question whether mankind’s future course is to be
-upward or downward. For this reason the screen,
-appealing to a larger clientèle than is influenced by
-the stage, and one more in need of the uplift that may
-<span class='pageno' id='Page_73'>73</span>save humanity from a return to barbarism, becomes
-logically an object worthy of the most earnest
-consideration and study by all those of us who believe
-that Man does not live by bread alone, that the soul
-of the race can be saved if the various media for
-impressing it are purged of their evil influences. If
-it is true that there are sermons in stones, it follows,
-as the night the day, that there may lurk within the
-dynamics of the screen the possibility of divine revelations.
-For be it said right here, the first universal
-language will be capable ultimately of a saving grace
-to the race only if it finds a message to deliver to
-humanity that is not of the earth earthy. It’s the
-man behind the gun who wins battles. It will be
-the prophet and seer and poet behind the screen who
-may eventually bring about the triumph of mankind
-over the powers of darkness. But when? That is
-the question. If those in control of the screen to-day
-should see a group of seers, prophets and poets
-invading their stronghold there would be something
-doing most detrimental to the dignity of the interlopers.
-The camera might, in fact, catch a film, to
-be subsequently entitled “High-brows Bounced from
-a Studio,” that would tickle the eyes of millions of
-groundlings. In short, the real power and glory of
-the screen are still concealed in the womb of Time.
-But their advent and their triumph are inevitable.
-<span class='pageno' id='Page_74'>74</span>Otherwise, a polyglot world would be doomed to go
-eventually to the dogs—a racial cataclysm too
-horrible to be contemplated.</p>
-
-<p class='c012'>Let us look more in detail into the data which
-furnish reason for the hope expressed above that the
-screen may eventually fulfill its loftiest mission to
-mankind. What is there in the phenomena at
-present manifested in the realm of the movies that
-justifies our optimism? Suppose we turn first to
-D. W. Griffith’s “The Birth of a Nation,” recently
-dubbed by a noted critic “a celluloid <i>Peter Pan</i>
-which will never grow old.” Year after year this
-early and revolutionary achievement of a far-sighted
-producer finds a new and enthusiastic public, opening
-the eyes, as it did at the outset, of despondent
-doubters to the possibilities of the screen as a dignified
-and uplifting interpreter of significant crises in
-the history of a people. Griffith’s “Birth of a
-Nation” was also the birth of a new era for the
-screen.</p>
-
-<p class='c012'>I have taken the liberty above to refer to my early
-inclination to become a movie fan, to my disgust and
-revolt as the screen for years failed to show regard
-for its higher possibilities, and to my comparatively
-recent renewal of a hope that had been almost
-destroyed by the photoplay’s youthful indiscretions—to
-use a term rather mild and inadequate. I am
-<span class='pageno' id='Page_75'>75</span>sure that I shall speak of an experience that came
-to a large number of Americans, who had given up
-the movies as hopeless, when I say that “The Birth
-of a Nation” revived in me the conviction that the
-screen has before it a great future, a splendid mission,
-a message to deliver to humanity that may atone
-eventually for its juvenile sins of omission and
-commission. For the first time, so far as I was
-concerned, this Griffith picture revealed to me a fact,
-of which I had long been vaguely conscious, that the
-screen was not inherently a medium for pandering
-to the grossest passions in human nature, for visualizing
-merely the social phenomena that years ago gave
-to the Jack Harkaway stories and the <i>Police Gazette</i>
-their vogue. D. W. Griffith had put into concrete
-form a conception of the movies as a vehicle of
-combined entertainment and enlightenment that had,
-for the first time, made all things worth while possible
-to the screen. In that corner of the Temple of Fame
-dedicated to the real benefactors of the latest, and
-probably the last, method of telling great stories to a
-tale-loving race, to the names of Muybridge, Edison,
-Eastman and Paul must, in all justice, be added the
-name of Griffith. And there are other producers
-worthy of mention in this connection. Rex Ingram,
-who gave us “The Four Horsemen” and “The
-Prisoner of Zenda”; William de Mille, whom we
-<span class='pageno' id='Page_76'>76</span>have to thank for “Clarence” and “Grumpy”; Fred
-Niblo, who screened “The Famous Mrs. Fair” and
-“Blood and Sand,” come to mind as among those
-who have seen, as has Griffith, the higher possibilities
-of the movie.</p>
-
-<p class='c012'>Of course, we have with us always the carper and
-the skeptic, the pessimist who argues that one
-swallow doesn’t make a summer, and that Will H.
-Hays, capable of organizing victory for the Republican
-Party and of improving our Postal Service, is
-essaying an impossible task when he endeavors to
-widen and make permanent the loftier scope that
-Griffith and other praiseworthy producers have given
-to the screen. But these atrabilious knockers,
-short-sighted, narrow-minded, and unimaginative,
-have failed to take a bird’s-eye view of the varied
-influences and enterprises now in action with the
-avowed purpose of perpetuating the impetus given
-to the better type of photoplay by the permanent
-success of “The Birth of a Nation.”</p>
-
-<p class='c012'>Cannot even the most uncompromising pessimist
-admit that from those pioneer days when a crude
-scenario written by a cub office-boy was screened, for
-want of better material at hand, to the present
-moment when there is nothing too majestic in the
-imaginings of master-fictionists to deter the camera,
-become a dramatist, from making use thereof, there
-<span class='pageno' id='Page_77'>77</span>has been an upward trend of the movies that is not
-merely encouraging but intoxicating? There may
-be, here and there, of course, a man of letters, not
-sufficiently broadened by his wide reading, who
-considers the screening of an immortal novel by
-Dumas, Dickens, Victor Hugo, or other wonder-worker
-in narrative literature, a kind of sacrilege
-which he will always refuse to countenance. To him
-the Robin Hood of song and story is a revered personage
-upon whom Douglas Fairbanks has cast of
-late something of a slight. Let Alfred Noyes write
-musical verse about the picturesque bandits of
-Sherwood Forest, but, in the name of the Great God
-of Letters, don’t allow the new art that the screen has
-made possible lay profane hands upon a hero whom
-Literature adopted long ago!</p>
-
-<p class='c012'>Little good will it do to their ridiculous cause, of
-course, for lettered reactionaries at this late day to
-attempt to protect the library from the scenario-writer.
-The screen has an insatiable maw for
-dramatic tales, old and new, and more and more, as
-time passes, will the telling of tales in the universal
-language of the eye become a factor in race-enlightenment.</p>
-
-<p class='c012'>Nor is the screen really committing sacrilege in
-making use of the literary achievements of master
-tale-tellers. Since the movies first began to present
-<span class='pageno' id='Page_78'>78</span>photoplays based upon the world’s great novels,
-there has been a constantly increasing demand at our
-circulating libraries for the works of worth-while
-authors possessing the narrative gift. The telephone
-actually increased the vogue of the telegraph. The
-wireless is enlarging the working-field of the telephone.
-By the same token, the screen is not
-narrowing but broadening the realm of letters. The
-appeal that it makes to countless millions who have
-been hitherto indifferent to, or ignorant of, the
-outstanding achievements of our great imaginative
-writers is a new and potent factor in the intellectual
-and spiritual life of the people.</p>
-
-<p class='c012'>Furthermore, the movie, in its traffic with the
-best in fiction, is of service to the man of letters who is
-sufficiently open-minded to welcome new contacts
-with old masterpieces. The screen does not merely
-bring great stories down to the masses, it frequently
-revivifies the enthusiasm of the aging and jaded
-book-worm for great stories. Is it disloyalty to my
-degree of Doctor of Humane Letters to confess that
-within the year my youth has been temporarily
-renewed for a few hours as I watched the screen
-telling me in a new way Dumas’s stories of “The
-Three Musketeers” and “The Count of Monte
-Cristo”? Would I not be a hopeless literary snob
-if I refused to admit that I derived pure and unadulterated
-<span class='pageno' id='Page_79'>79</span>joy from the unfolding before my eyes
-of half-forgotten tales which had been among the
-keenest delights of my romance-loving boyhood?
-If this be treason, at all events it’s honesty. I have
-acquired the habit of late of patronizing the theatre
-that advertises a picture-play derived from some
-novel, old or new, and recounts, by means of the
-silent drama, a story worthy of repetition.</p>
-
-<p class='c012'>While on this phase of my general subject, I find
-that I can go conscientiously further than I have
-above and assert that the screen may, in certain
-instances, present an author’s narrative with even
-greater impressiveness than his printed book was
-able to compass. “The Four Horsemen of the
-Apocalypse” was, to the minds of many competent
-critics, a much overrated novel. It displayed not
-only the merits of Ibañez as a story-teller but also his
-grave defects. His tale was rather clumsily developed,
-and its interest was not cumulative. It is
-hardly going too far to say that the author narrowly
-avoided handicapping his achievement by an anti-climax.</p>
-
-<p class='c012'>But the screen presentation of “The Four Horsemen”
-was absolutely free from the shortcomings
-above ascribed to the novel. Not only was it
-marvellously effective in its appeal to the eye, but
-the logical and dramatic unfolding of the basic story
-<span class='pageno' id='Page_80'>80</span>was a striking revelation of the valuable service
-that an expert scenario-writer may render, now and
-then, to the professional writer of novels. For the
-many outrages that fictionists have received at the
-hands of the film-makers some atonement is offered
-at times, and “The Four Horsemen” as a photoplay
-proves that the pot may sometimes be unjust in
-calling the kettle black.</p>
-
-<p class='c012'>The proof of the pudding is in the eating. The
-screen may commit—yes, frequently has committed—mayhem,
-assault and battery and actual murder
-upon the revered form of some great masterpiece of
-narrative literature; but you who are well-read, you
-who love the “old melodious lays that softly melt the
-ages through,” and the tales told by the great
-romancers, pause before you recklessly indict a new
-art, groping its way toward a full realization of its
-possibilities and powers. By turning your haughty
-back upon a photoplay made from some famous
-novel, you may conceivably lose an opportunity for
-drinking again from that Fountain of Eternal Youth
-which you, more fortunate than Ponce de Leon,
-discovered one day in a library when you were still
-a boy.</p>
-<div class='pbb'>
- <hr class='pb c003' />
-</div>
-<div class='chapter'>
- <span class='pageno' id='Page_81'>81</span>
- <h2 class='c010'><span class='c005'>CHAPTER VII</span><br /> <br /><span class='c018'>THE MOVIE’S APPETITE FOR PLOTS</span></h2>
-</div>
-<p class='c011'><i>Ravenous for Screen-Food—A Ghoul Exhausting the
-Grave-Yards—Contemporary Novelists Fail to Supply the
-Demand—A New Art, a New Technique and a New
-Possibility—Scenario-Writing To-Day and To-Morrow—Will
-the Screen Beget its own Hugos and Barries?</i></p>
-<div class='pbb'>
- <hr class='pb c002' />
-</div>
-
-<div class='nf-center-c0'>
-<div class='nf-center c002'>
- <div><span class='pageno' id='Page_83'>83</span><span class='c007'>CHAPTER VII</span></div>
- <div class='c000'><span class='c018'>THE MOVIE’S APPETITE FOR PLOTS</span></div>
- </div>
-</div>
-
-<p class='c011'><span class='sc'>The</span> need of motion-picture producers for new raw
-material for the screen grows apace, and is constantly
-harder to satisfy. Otherwise, the camera
-would not at present be endeavoring to make pictures
-of Einstein’s Theory of Relativity. It is
-rumored that Bergson, Freud and Coué have been
-approached by hard-pressed producers on the subject
-of their movie picture rights. The dilemma confronting
-the photoplay promoters is more serious
-than that which for generations past has worried the
-theatrical managers. The appeal of the dramatist is
-to tens of thousands of people, that of the scenario-writer
-to millions. It doesn’t require much of a
-head for mathematics to realize that the food-supply
-of the screen is much more quickly exhausted
-than that of the stage.</p>
-
-<p class='c012'>In so far as the libraries are concerned, the movies
-have begun to exhaust the resources vouchsafed to
-them by the writers of the past. Their fate is like
-<span class='pageno' id='Page_84'>84</span>that which menaces our nation in connection with our
-forests. For many years we have been cutting down
-our trees without taking thought for the morrow by
-providing for a new growth of forest where our
-improvident axe has had its wanton way. The
-screen has recklessly leveled both its giant sequoias
-and its scrub-oaks and finds itself in sore straits for
-timber that will stand the strain it puts upon it.</p>
-
-<p class='c012'>The younger generation of fiction-writers are not
-furnishing the studios with material with which to
-repair the gaps made as the romances of the past are,
-one by one, fed to the capacious maw of the hungry
-screen. Mark Twain asserted that there were only
-seven original stories in existence—or was it thirty?—and
-inferred that the latest novel by the most
-original of contemporary writers must be, of necessity,
-a variation upon one of these ancient, basic
-yarns. There still exists the suspicion that our
-greatest humorist was “spoofing us,” as an Englishman
-would say. But the output of fiction to-day,
-both in America and Europe, leads to the conclusion
-that our imaginative writers were not born to the
-purple as master plot-makers. They repeatedly
-shock us, sometimes disgust us, often interest and
-amuse us, constantly furnish us with food for reflection
-and apprehension, and once in awhile startle
-us by their brilliancy—but, for the most part, their
-<span class='pageno' id='Page_85'>85</span>novels do not “screen well.” They lack, as a class,
-the absorbing narrative interest that makes tales
-like “Monte Cristo,” “Les Misérables,” “Lorna
-Doone,” “A Tale of Two Cities,” and many other
-masterpieces of the older generation of romancers,
-effective on the screen. They seem to be influenced
-by the fear that Mark Twain was right in his depressing
-generalization, and that it is better to put forth a
-novel with little or no plot than to be accused of
-employing modern methods for telling an ancient tale.</p>
-
-<p class='c012'>From these modern fictionists the screen asks for
-bread and they give it a stone—sometimes a precious
-or semi-precious stone, but not what the newest and
-hungriest of the arts needs for its continued sustenance.
-This is the more remarkable because of the
-fact that we are living in an age more stimulating to
-the imaginative mind than any of its predecessors.
-We are called upon to rebuild a shattered world, to
-salvage what was of value in a dethroned civilization
-and to reconstruct the affairs of mankind upon new
-bases.</p>
-
-<p class='c019'>It is no figure of speech [remarks President Harding,
-in his recent message to Congress], to say that we have
-come to the test of our civilization. The world has
-been passing—is to-day passing—through a great crisis.
-The conduct of war itself is not more difficult than
-the solution of the problems which necessarily follow.</p>
-
-<p class='c020'><span class='pageno' id='Page_86'>86</span>In other words, the human race since 1914 has
-been going through unprecedented experiences which
-of necessity furnish material for the teller of romances,
-the builder of plots, the novelist, the dramatist, the
-scenario-writer, richer, more varied, more illuminating
-than has been hitherto vouchsafed to
-imaginative genius. But, as Virgil once grumbled,
-“the mountains were in labor and brought forth a
-little mouse.” Science is going forward to-day from
-one startling triumph to another, the creative
-imaginations of its greatest minds rising to adequate
-control of the new and splendid opportunities recent
-progress has brought to them. But Art, especially
-that field of it reserved to the origination of dramatic
-tales, seems to be suffering under a blight that forces
-it to give birth either to monstrosities or to weaklings,
-and to clothe its worthless offspring in garments
-fashioned to delude the weak-minded into believing
-that what is offensive to common-sense and good
-taste is necessarily a child of genius. The screen,
-with fame and fortune to bestow upon the teller of
-tales, is forced to become a ghoul haunting old graveyards
-at night because the living are unworthy of a
-great opportunity, because the fictionist of to-day
-goes far afield in quest of strange gods instead of
-worshipping at the eternal and inspiring altars which
-gave inspiration to the master-romancers of the past.</p>
-
-<p class='c012'><span class='pageno' id='Page_87'>87</span>The situation confronting the photoplay producer
-at this moment, as outlined above, bids fair to become
-worse rather than better, unless some radical solution
-of the problem dealing with the constant renewal of
-worthy dramatic material for the screen can be found.
-The most disreputable type of movie drama has
-fallen into a permanent condition of innocuous
-desuetude, in so far, at least, as the vast majority of
-picture theatres are concerned. It has been replaced
-by photoplays of a much higher order, until
-to-day the screen is engaged in giving to the public
-splendid presentations of great masterpieces of
-fiction and drama entitling it to approval and
-sympathetic encouragement. But you can’t eat
-your cake and have it too. You can’t feed an audience
-of several millions daily with the cream of the
-world’s imaginative literature without shortly resorting
-to skimmed milk and eventually coming to the
-end of your lacteal resources.</p>
-
-<p class='c012'>The point toward which we have been driving is
-this: The movie, with its stupendous resources of
-capital, its enterprising and ambitious personnel, its
-right to believe, through its experiences of a quarter
-of a century, that no obstacle can check its triumphant
-progress, is like an army that can conquer the
-world only on the condition that its commissariat
-solves the problem of food-supply. It is possible, of
-<span class='pageno' id='Page_88'>88</span>course, that when the screen has fully mastered the
-technique involved in color reproduction and the
-synchronization of voice and action the photoplays
-now attracting the movie public may receive a new
-lease of life. We who have enjoyed, for example,
-“The Count of Monte Cristo” on the screen, despite
-the fact that neither color, sound nor perspective assisted
-the development of Dumas’s absorbing story,
-would be inclined to give it our attention again
-when Edmond Dantes is no longer clad in black-and-white
-and has found his voice. But it is best to let
-the marvels of the future take care of themselves.
-For the present, we must confine ourselves to the
-screen as it is, and as it seems likely to remain for
-an indefinite time to come.</p>
-
-<p class='c012'>However, there must come a crisis in the future,
-under present conditions, when the movie producers
-will be hampered by a lack of screen material
-unless they have been far-sighted enough
-to provide against this contingency. There are
-among them forward-looking exploiters of the latest
-story-telling medium who have formulated, in
-rather a vague and general way, a possible solution
-of the problem confronting them. They are
-encouraging writers possessing imagination and
-originality to take part in the development of a new
-form of the dramaturgic art which makes direct
-<span class='pageno' id='Page_89'>89</span>rather than indirect use of the screen. In other
-words, the movie displays a growing tendency to
-demand from creative minds its own special requirements;
-to turn, so to speak, away from the libraries
-to the librettists. Eventually, it is safe to assert,
-there will come a day when scenario-writers will not
-spend a large part of their time listening to echoes
-for inspiration but will beget screen plays from
-internal instead of external impulses. In a not distant
-future, it is reasonable to predict, the movie
-will, of dire necessity, develop its own type of
-dramatic story-tellers whose fecundity may make
-Mark Twain’s assertion, quoted above, seem more
-than ever humorous rather than accurate. The
-movie must do this or run out eventually of screen
-material, for the dead tale-tellers have little more
-to offer it, and contemporary novelists have not,
-from the picture producers’ standpoint, risen to a
-great opportunity.</p>
-
-<p class='c012'>Of course, the future of the movie, no matter
-how glorious it may be, must be, of necessity, circumscribed,
-as are fiction and the drama, by the
-basic limitations applying to human passions. Love,
-hatred, loyalty, jealousy, ambition, generosity,
-cupidity, philanthropy, selfishness, and the other
-dominating motives impelling men and women to
-beget the raw material of drama will not be increased
-<span class='pageno' id='Page_90'>90</span>in number because the screen has developed a new
-method for telling tales to a story-loving race. While
-the widely-accepted generalization that human
-nature never changes may not be true, it can not
-be questioned that the scenario-writer of the future
-will be forced to deal with the same manifestations
-of Man’s psychic make-up which engaged the attention
-of Æschylus, Sophocles, Molière, Shakespeare,
-and the lesser dramatists. But as the nations to-day
-are striving to find a new way to pay old debts, so is
-the screen seeking a new way to present the eternal
-dramatic clash of old passions. As the kinetoscope
-thirty years ago begot a novel form of amusement,
-so is its successor, the movie screen, bringing into
-being a new type of dramatic technique. The
-scenario-writer is something besides a combination
-of story-teller and playwright. He is experimenting
-in a youthful artistic medium, whose resources and
-possibilities are as yet only partially revealed, and he
-has become a pioneer in a realm that belongs to a
-kind of specialist bearing resemblance to both the
-novelist and dramatist but differing from them in
-ways peculiarly his own.</p>
-
-<p class='c012'>The future welfare of the screen, in so far as it is
-confined to the amusement field, depends largely
-upon how stimulating to men and women possessing
-creative imagination this new method of tale-telling,
-<span class='pageno' id='Page_91'>91</span>rapidly developing its own technique, may prove to
-be. Will the movie produce its own Hugos, Sardous,
-Stevensons, Barries,—perhaps, its Shakespeare—who,
-fascinated by the most democratic method yet
-devised for genius to appeal to the masses, shall
-eschew the old methods for telling new tales and
-reach immortality by means of the photoplay
-scenario? If you who have read the preceding
-chapters of this book, believe, as does the writer, that
-the only universal language yet devised by Man is
-the most important contribution to the spiritual resources
-of the race that has been made for centuries,
-you will be inclined to hope that scenario-writing for
-the screen may become an occupation worthy, in
-succeeding generations, of the exclusive devotion of
-many imaginative creators.</p>
-<div class='pbb'>
- <hr class='pb c003' />
-</div>
-<div class='chapter'>
- <span class='pageno' id='Page_93'>93</span>
- <h2 class='c010'><span class='c005'>CHAPTER VIII</span><br /> <br /><span class='c018'>THE MOVIE AND THE CONTINUITY WRITER</span></h2>
-</div>
-<p class='c011'><i>The Screen Demands the Inevitable—Movie Audiences no
-Longer Easily Fooled—They can Tell a Hawk from a
-Hernshaw—The Value of the Screen as a Mirror of Life—Man’s
-First Universal Means to Self-Knowledge.</i></p>
-<div class='pbb'>
- <hr class='pb c002' />
-</div>
-
-<div class='nf-center-c0'>
-<div class='nf-center c002'>
- <div><span class='pageno' id='Page_95'>95</span><span class='c007'>CHAPTER VIII</span></div>
- <div class='c000'><span class='c018'>THE MOVIE AND THE CONTINUITY WRITER</span></div>
- </div>
-</div>
-
-<p class='c011'><span class='sc'>Was</span> it Brander Matthews, Henry Van Dyke,
-Richard Burton or Clayton Hamilton who asserted
-that any given novel must be placed in the category
-of either the Impossible, the Improbable or the
-Inevitable? Whoever it was, he helped to clarify the
-thinking of any writer who may find himself dealing
-with the topic of screen tales and tale-tellers, of the
-movie drama and the continuity writer. Every art
-has its own special sins of omission and commission.
-The poet who tells a story in verse may take liberties
-denied to the novelist relating the same story. The
-continuity writer who places this tale upon the screen
-enjoys certain prerogatives denied to either the poet
-or the novelist, but he is also bound by limitations
-and restrictions inherent in the medium through
-which he is working as a raconteur.</p>
-
-<p class='c012'>It is not easy to fool a movie audience in regard
-to the Inevitable. Jove may nod now and then
-when he is engaged upon an epic poem or a romantic
-<span class='pageno' id='Page_96'>96</span>or realistic novel but he must remain wide awake
-when he is writing scenarios for the screen. Scott,
-Bulwer-Lytton, Charles Read, Dumas, Victor Hugo,
-Thackeray may “get away,” to use a slang phrase,
-with a lapse of memory, an injected anachronism,
-even the reintroduction of a character who has been
-killed off in an earlier chapter. The impressive flow
-of their narrative, their charm of style, and the
-tendency of a reader to forget minor details in what
-he has already read of a tale, have enabled the great
-story-tellers to commit strange, almost unbelievable,
-blunders in the unfolding of their narratives without
-seriously marring the value of their work. But when
-a tale-teller is employing the movie screen he can
-not afford to take liberties with the basic proposition
-that seeing is <i>not</i> believing unless there is the logic
-of the Inevitable in the sequence of the events
-portrayed.</p>
-
-<p class='c012'>The above is asserted under a full realization of the
-fact that for years the story-telling films tried to the
-breaking-point the patience of their more enlightened
-supporters by frequently sacrificing the Inevitable
-to the Expedient, allowing the logic of events to go
-to the bow-wows because a reel must be cut, or a
-movie star exploited, or a scene over-emphasized for
-the sake of its advertising value. Lincoln asserted
-that you can’t fool all the people all the time, but
-<span class='pageno' id='Page_97'>97</span>at one period it seemed as if the screen were stubbornly
-endeavoring to perform this miracle. A
-picture-play, whatsoever might have been its origin,
-succumbed, as a rule, to a tendency to underrate the
-general intelligence, the power of memory, and the
-knowledge of life and human nature possessed by the
-average movie audience.</p>
-
-<p class='c012'>But times have changed. Continuity—that is,
-the spinal-column of a picture-play,—manages, for
-the most part, to keep the cervical, dorsal and lumbar
-vertebræ of the narrative in a normal juxtaposition,
-with the result that dramatic monstrosities are
-gradually disappearing from the screen. It is still
-possible to fool some of the people all the time, but it
-no longer pays, so far as movie audiences are concerned,
-to throw common-sense into the discard
-when the screen essays to tell a dramatic story.
-Recently in a small city within a hundred miles of
-New York the proprietor of a motion-picture theatre
-spoke to me of a great change that he had observed
-of late in the attitude of his audiences toward the
-silent drama.</p>
-
-<p class='c019'>They won’t stand for many things they overlooked a
-short time ago. They demand both logic and accuracy
-in our pictures. South Sea scenes must be taken in the
-South Seas and African wild beasts must be filmed in
-their native habitat or our patrons revolt. At the present
-<span class='pageno' id='Page_98'>98</span>rate of progress, the next generation, through the aid
-of the screen, will become so worldly-wise that even
-county fairs will be made safe for the farmer.</p>
-
-<p class='c020'>There is much that is worth serious consideration
-in the above quoted opinion of one whose professional
-welfare depends upon the keenness of his judgment
-regarding the trend of public opinion in connection
-with the screen. Somewhat quaintly he gives
-expression to the conviction that the movie and its
-clientele react upon each other and that the general
-tendency of this mutual action and reaction has been
-toward the elevation of the screen and the enlightenment
-of its patrons. In this elevation of the screen
-the continuity writer has, of course, played a leading
-part. The time has gone by when he could recklessly
-substitute the Impossible or the Improbable for the
-Inevitable and retain his professional standing. That
-he has been guilty of sins of omission and commission,
-has shown at times a lack of imagination, and has
-frequently failed to conform to the axiom that a
-story, no matter through what medium it is told,
-must, to be effective, preserve to the end the element
-of suspense is undoubtedly true. The fact is that
-the ideal continuity writer is, as is the poet, born
-not made. The technique of scenario writing can be
-acquired by anybody with average intelligence but to
-employ it for the highest possible purposes of the
-<span class='pageno' id='Page_99'>99</span>screen is to show the possession of something akin to
-genius. Such being the case, the law of the survival
-of the fittest, working out in the studios, has decreed
-that though many are called to continuity work
-but few are chosen in the end to lead the film drama
-toward the heights to which it is destined to attain.</p>
-
-<p class='c012'>Suspense! Ah, there’s the rub! To tell a dramatic
-story by means of pictures to a miscellaneous
-collection of movie fans, wise in the niceties of this
-new method of narration, in such a way that the
-interest of the on-lookers is won at the outset, maintained
-throughout succeeding scenes, and intensified
-as the climax is reached, is to accomplish a feat
-requiring a combination of technical skill and
-imaginative inspiration that places a real triumph of
-the continuity writer’s art high upon the list of worth-while
-creative achievements.</p>
-
-<p class='c012'>That such a large percentage of picture-plays
-have failed to satisfy the demand of audiences for
-drama that stresses the Inevitable, conforms to the
-logic underlying real life, and preserves to the final
-screen-curtain the suspense that it is the mission of
-dramaturgic art to beget is not strange, therefore,
-when we take into consideration the natural and
-acquired powers demanded of the ideal continuity
-writer. Furthermore, it must be borne in mind that
-the scenario-maker has been, and will continue to be,
-<span class='pageno' id='Page_100'>100</span>blamed for shortcomings of the screen that cannot be
-justly laid at his door. He is more or less at the
-mercy of the director and the film-cutter, a victim
-frequently of exigencies against which his devotion
-to the underlying principles of dramatic exposition
-cannot prevail. A picture play that may be
-effectively complete when presented in a metropolitan
-theatre may be so eviscerated for provincial
-use that the continuity writer, lauded in the cities,
-is often forced to undergo unjustified suburban
-censure. But, as is suggested in another chapter, the
-comparatively new art of the continuity writer is
-bound eventually to overcome its earlier handicaps
-and, in its bestowal upon the race of a novel medium
-through which creative genius can manifest itself,
-will beget a type of super-scenario-maker to which
-the screen’s future splendid achievements must be,
-of necessity, largely due.</p>
-
-<p class='c012'>The meaning of life Man doesn’t know. Art is,
-and always has been, Man’s testimony to the fact
-that he believes that life has a meaning and that
-his quest for that meaning is not destined to be forever
-futile. Recently the race came into possession
-of what seemed to be at first a new toy, not to be
-taken too seriously, but worthy, as it presently
-appeared, of development as a most fascinating
-addition to our recreational resources. But of late
-<span class='pageno' id='Page_101'>101</span>the public has begun to realize vaguely that the
-screen is becoming something of more vital importance
-to mankind than merely a plaything that serves
-only as a time-killer. The fact to which the provincial
-manager above quoted called my attention,
-namely, that movie audiences are constantly emphasizing
-their demand for the truth, the whole
-truth, and nothing but the truth possesses a significance
-that is entitled to the most earnest
-consideration. Is it possible that Man has come
-finally into possession of an art-form enabling him
-to come nearer to solving the riddle of the Sphinx
-we call Life than has been hitherto possible?</p>
-
-<p class='c012'>There will be those among my readers, I fully
-realize, who will feel that my inclination all through
-this book has been to take the screen too seriously, to
-overrate its psychical dynamics and to underrate its
-gross materialism, to prophesy for it a future that
-could be made possible only if producers became
-archangels and movie patrons pilgrims to a shrine
-where the soul of the race became no longer of the
-earth earthy. Well, so be it. Perhaps, as regards
-the subject in hand, I am allowing my naturally
-optimistic liver to dominate my habitually pessimistic
-brain. But neither I nor my critics will live
-long enough to know which of us was in the right.
-A conviction, nevertheless, has come to me of late
-<span class='pageno' id='Page_102'>102</span>out of which I am sure that I shall never be shaken—namely,
-that when Man recently found a way to stop
-living, now and then, that he might look at life, he
-took the greatest step forward that he has ever taken
-toward becoming a philosopher. He pauses periodically
-in these days before a screen and sees, as he
-never did before, what manner of creature he is.
-By so doing, he must eventually attain to a self-knowledge
-such as he has hitherto craved but has not
-known how to acquire.</p>
-<div class='pbb'>
- <hr class='pb c003' />
-</div>
-<div class='chapter'>
- <span class='pageno' id='Page_103'>103</span>
- <h2 class='c010'><span class='c005'>CHAPTER IX</span><br /> <br /><span class='c018'>THE MOVIE IMPROVES ITS MORALS</span></h2>
-</div>
-<p class='c011'><i>War and Love Degraded—The Crook and the Vampire—Pursuers
-and Pursued—The Box-Office Finally Vindicates
-Dr. Jekyll—The Photoplay’s Marvellous Future—Booths
-and Barrymores Pass, Shakespeare Remains—Survey of
-the Screen as an Amusement Concluded.</i></p>
-<div class='pbb'>
- <hr class='pb c002' />
-</div>
-
-<div class='nf-center-c0'>
-<div class='nf-center c002'>
- <div><span class='pageno' id='Page_105'>105</span><span class='c007'>CHAPTER IX</span></div>
- <div class='c000'><span class='c018'>THE MOVIE IMPROVES ITS MORALS</span></div>
- </div>
-</div>
-
-<p class='c011'><span class='sc'>For</span> ages the interest of the individual in dramatic
-episodes in real life was in direct ratio to his propinquity
-to the locality in which these episodes
-occurred. Until recently, a civil war in China
-seemed to be of less significance to the average New
-Yorker than a Tong outbreak in Chinatown, just as
-to his ancestors Aaron Burr’s treasonable schemes
-were of greater moment than Napoleon’s efforts
-at world-dominion. But the New Yorker has learned,
-since 1914, that what happens in Peking or Canton
-may affect him more vitally than anything which
-may occur in Mott or Pell Street. Against his own
-volition he has become, perforce, a citizen of the
-world and is compelled to subscribe to Terence’s
-dictum, sensationally delivered to the Romans
-centuries ago: “<i>Homo sum, humani nihil a me
-alienum puto.</i>”</p>
-
-<p class='c012'>This change in the mental attitude of the average
-American toward what may be called the real
-<span class='pageno' id='Page_106'>106</span>perspective of current events, a change that has had
-an effect upon the screen as a peripatetic journalist
-by making it constantly more cosmopolitan, has not
-as yet revolutionized its activities in its earlier and
-more important rôle as a photoplay producer. As a
-medium for drama the screen is only just beginning
-to break away from the influences that controlled
-it when it first set out on its career as a pioneer in a
-new art, namely, the silent presentation of plays and
-stories. It is still necessary for us who enjoy a photoplay
-of real merit to exercise care at the entrance to a
-movie theatre lest we be confronted presently by
-a screen drama unworthy the attention of intelligent
-observers. Why this deplorable situation continues
-to exist it is worth our while to consider.</p>
-
-<p class='c012'>There are those among the erudite who assert that
-the oldest of the arts is Poetry. Like Lord Byron,
-mankind “lisped in numbers, for the numbers came.”
-Homer and his brother bards, Latin, Teutonic,
-Norse, twanged their lyres, harshly or majestically,
-as the case might be, in glorification of only two
-themes, namely, War and Love. And so was it
-later on with the troubadours and minnesingers,
-they harped and sang the splendors and the mysteries
-of combat and of passion. Long ago was Man’s
-belligerency set to word-music and the martial hero
-owes to the poets the false and misleading radiance
-<span class='pageno' id='Page_107'>107</span>that throughout the ages has surrounded his name
-and deeds. And when they sang of love it was the
-love of a Lochinvar for a maiden not of a Lincoln for
-a people.</p>
-
-<p class='c012'>The youngest of the arts, like the oldest, has confined
-itself practically to war and love. But the
-screen drama has been more reprehensible than
-poetry in that, in its youth, it has chosen to glorify
-the kind of warfare that is least worthy of public
-exploitation, namely, the eternal conflict that goes
-on between the lawless and the law-abiding, between
-the crook and the constable, between the underworld
-and the upper. Realizing that the scenario-writer,
-like the playwright, must base a dramatic story upon
-some kind of clash or combat, our photoplay producers
-for nearly a quarter of a century have
-permitted the screen to concern itself too often with a
-crude type of melodrama that was untrue to life and
-offensive to good taste, obtaining the clash essential
-to its being by the same methods employed by the
-dime-novelists of fifty years ago.</p>
-
-<p class='c012'>And as the screen depicted, in its quest for drama,
-a type of ignoble, petty warfare, so did it indulge
-in a debasing use of the passion of love in its early
-efforts to make financial hay while the camera clicked.
-The rake and the vampire, the seducer and the siren,
-the vicious and their victims deified in the movies
-<span class='pageno' id='Page_108'>108</span>official sociological statistics and gradually led a large
-percentage of the public toward the belief, subconscious,
-perhaps, that the respectable element
-in our communities is wholly negligible, that the
-world is made up almost entirely of the pursuers and
-the pursued, with illicit love as the motive force.
-The Eighteenth Amendment to our Federal Constitution
-informed an amazed generation that we
-Americans are strongly influenced by an inherited
-puritanical strain; but while, as a nation, we were
-adopting Prohibition, we were flocking daily by the
-millions to gaze at photoplays sufficiently shocking
-to draw our forefathers protesting from their graves.
-Consistency is not a jewel possessed, as has been
-repeatedly proved since Cromwellian days, by the
-Puritan. When, in our beloved country, he gave up
-winking at the bar-tender he betook himself to the
-movies and winked at the bar-sinister. But his
-conscience troubled him, and presently he began to
-talk to his fellow-Roundheads about the shortcomings
-of the screen. The Puritans had triumphed
-recently over the saloon. Would it not be possible
-for them, they asked each other, to eliminate presently
-from the movie the debasing features that
-have disgraced its youth?</p>
-
-<p class='c012'>But where does liberty end and license begin?
-At what point does free speech change into unlawful
-<span class='pageno' id='Page_109'>109</span>utterances? How many, and how drastic, should be
-our sumptuary laws? Where lies the golden mean
-between ultra-socialistic paternalism and that extreme
-of individualism for which the anarchists
-strive? These queries, all of which exercise a disquieting
-influence upon our national life, are of the
-same class to which the problem now confronting the
-producers of photoplays belongs. That the screen
-must repent and reform, must see to it that its maturity
-is less censurable than its youth, is a proposition
-accepted by both the producers and the public. But
-where shall the scenario-writer draw the line in his
-effort to make the second quarter-century of the
-movie less reprehensible than its first? It is a question
-hard to answer, but there is one illuminating
-fact that is gradually having its influence upon the
-output of the studios, namely, that a clean and
-decent photoplay is more likely to become a financial
-success than one which appeals to the baser passions
-of the public.</p>
-
-<p class='c012'>In this regard, history is but repeating itself. The
-most successful American plays, from the box-office
-standpoint, have been, for several generations past,
-those which eschewed the licentious and the immoral.
-And, by the same token, it is safe to predict that the
-movie fans of this country will continue to prefer
-Douglas Fairbanks in “Robin Hood” to Nazimova
-<span class='pageno' id='Page_110'>110</span>in Oscar Wilde’s “Salome.” Leaving ethics wholly
-out of the discussion, and placing the problem strictly
-upon a business and financial basis, there seems to be
-overwhelming evidence to the effect that an investment
-in clean pictures is safer than in soiled.</p>
-
-<p class='c012'>Of course, the regeneration of the photoplay must
-be, of necessity, a slow process. We must look facts
-and figures in the face and admit at the outset that
-the millions of Americans who daily attend movie
-theatres are not, on the average, highly intellectual,
-nor over-prudish as critics. They pay their money
-to the box-office to be amused, not instructed nor
-uplifted, to get recreation rather than rescue. A
-stream cannot rise higher than its source, nor can a
-picture-play win success if it soars above the head
-and heart of the average movie fan. Until recently,
-the producers, as a class, underrated the intelligence
-of that head and the responsiveness of that heart to
-the highest that is in mankind’s complicated make-up.
-One of them said to me recently that that cross-section
-of our American civilization represented by
-the young men drafted for the World War had proved,
-as statistics showed, that the percentage of illiteracy
-in this country is so great that a movie-manager who
-produced a really high order of photoplays was
-surely destined to “go broke.” That his rivals in
-the screen drama have successfully controverted his
-<span class='pageno' id='Page_111'>111</span>proposition by replacing, to their own advantage, the
-old salacious and nonsensical picture plays by screen
-dramas of a much higher type he would not acknowledge.
-His mind is of that pessimistic kind that
-despairs of the republic—and of civilization as a
-whole—because Tom, Dick and Harry, Fritz, Tony
-and Ivanovitch for a whole generation patronized
-unprotestingly the sort of mixed sentimental slush
-and moron-made melodrama which he, and his kind,
-served out to them. He failed wholly to realize that,
-despite the high percentage of illiteracy in the United
-States—nay, on account of it—it was his sacred duty
-to endeavor to raise the average of intelligence in our
-country instead of sending out photoplays that
-dragged it down to a lower level.</p>
-
-<p class='c012'>And “the play’s the thing!” as Shakespeare
-remarked long ago. The screen idol, like the old
-matinee idol, has been exploited and advertised and
-flattered, foisted upon an easily-misguided public, at
-the expense of the drama itself; and more than one
-short-sighted producer has lived to regret the day
-when he hitched his wagon, containing all his worldly
-goods, to a movie star instead of trusting his welfare
-to his scenario-writers. That there is light in the
-darkness a close observer of the present tendencies
-of the screen, so far as drama is concerned, must
-admit, but it will be a long time before photoplay
-<span class='pageno' id='Page_112'>112</span>producers as a class grasp the underlying and immensely
-illuminating fact, broadly applicable to both
-the screen and the stage, that, while Booths and
-Barrymores come and go, Shakespeare goes on forever.
-In the last analysis, the screen and the stage
-are media for the telling of dramatic stories and their
-well-being, in the long run, depends not upon shooting-stars
-but upon planetary playwrights.</p>
-
-<p class='c012'>In approaching the conclusion of the first half of
-this series of articles which has given, inadequately
-and sketchily, a bird’s-eye view of the past and
-present of the movie as a purveyor of amusement,
-the writer finds himself turning to other fields of
-endeavor in which the screen is pushing forward as a
-pioneer with the hope in his heart, amounting to
-a certainty, that the screen drama in America is
-upon the threshold of a great and glorious future.
-Revolutionary changes in the photo-drama are
-being brought about by methods arousing intense
-scientific and technical interest. It has seemed
-best to postpone their consideration until later on,
-when we turn from the studios to the laboratories,
-from the scenario-writer to the surgeon, from
-the movie hero to the captain of industry in our effort
-to visualize the wide and growing field that the
-screen is conquering for its own. And the realm of
-movie endeavor into which we are now about to enter
-<span class='pageno' id='Page_113'>113</span>is, to my mind, of greater interest and significance
-than that which we have been hitherto investigating.
-Mankind’s toys do not possess for us the fundamental
-importance of our tools and our test-tubes.</p>
-<div class='pbb'>
- <hr class='pb c003' />
-</div>
-<div class='chapter'>
- <span class='pageno' id='Page_115'>115</span>
- <h2 class='c010'><span class='c005'>CHAPTER X</span><br /> <br /><span class='c018'>THE MOVIE MAKETH—WHAT KIND OF A MAN?</span></h2>
-</div>
-<p class='c011'><i>Pictures that Combine Instruction and Amusement—“Nanook
-of the North”—Passing Phases of Life Preserved
-for Posterity—African Big Game Screened for our Descendants—President
-Harding on the Movie’s Possibilities—Visualization
-Civilization’s One Best Bet.</i></p>
-<div class='pbb'>
- <hr class='pb c002' />
-</div>
-
-<div class='nf-center-c0'>
-<div class='nf-center c002'>
- <div><span class='pageno' id='Page_117'>117</span><span class='c007'>CHAPTER X</span></div>
- <div class='c000'><span class='c018'>THE MOVIE MAKETH—WHAT KIND OF A MAN?</span></div>
- </div>
-</div>
-
-<p class='c011'><span class='sc'>Before</span> going on to a discussion of the utilitarian
-as contrasted with the recreational functions of the
-movie, it seems advisable to consider for a moment
-a type of screen presentation that is both entertaining
-and educational, fascinating the observer by its
-dramatic presentation of the adventurous spirit that
-has forever urged mankind to dare the perils of the
-outlands while, at the same time, it preserves for
-posterity phases of wild life that may conceivably
-become obsolete in the near future. “Nanook of the
-North,” depicting, as it does, the primitive but
-heroic existence of an Eskimo endeavoring to find
-shelter and sustenance for his family in the Arctic
-regions is an outstanding achievement in this bifunctional
-form of screen-picture. If, as Stefansson
-asserts, the far North is destined eventually to lure
-to its cold but stimulating embrace a much higher
-civilization than has hitherto existed near the Pole,
-Nanook and his kind are fated to succumb, despite
-the sterling qualities they have displayed in overcoming
-<span class='pageno' id='Page_118'>118</span>the handicaps of their cruel environment, to
-adventurous pioneers from the South, bringing with
-them a greater menace to the Eskimos than that
-with which old Boreas has vainly threatened them
-for ages.</p>
-
-<p class='c012'>Belatedly, but with thrilling efficiency, the camera
-is giving to us and to our descendants pictures of
-savage and half-savage life against which the irresistible
-power of the regnant races of the earth has issued
-a decree of annihilation. The polar seas, the islands
-of the Pacific, the deserts, mountain-tops, jungles,
-are shown to us on the screen as they are to-day, as
-if this generation were frantically endeavoring to
-assure itself that this romantic planet of ours is not
-really doomed to become eventually as prosaic and
-uninteresting as Main Street.</p>
-
-<p class='c012'>In illustration of the above, permit me to quote
-here from an article of mine in a recent number of
-<i>The Independent</i>:</p>
-
-<p class='c019'>The call of the wild and the rattle of a Ford car are
-strangely incongruous sounds, but they have been dramatically
-brought together of late. Adventurous dare-devils
-in various parts of the world are using the camera
-to rescue from oblivion the vanishing fauna of the outlands.
-The defiant jungle surrenders unconditionally to
-the tin Lizzie. I recently spent an enjoyable and enlightening
-evening watching H. A. Snow hunting big game
-in Africa with his gun and his photographic apparatus
-<span class='pageno' id='Page_119'>119</span>and repeatedly looking death in the face that posterity
-might possess a picture of the animal life under the
-equator that is destined presently to become obsolete.
-The lion, rhinoceros, elephant, giraffe, zebra, hippopotamus,
-wild buck, ostrich, baboon, camel, gnu were
-ours for a time to study at close range, revealed to us in
-their native habitat without the necessity upon our part
-of spending months in constant peril from heat, snakes,
-carnivora, fever, and other enemies which war against
-the white man in African wilds.</p>
-
-<p class='c022'>As I watched the screen that evening, my memory
-went back nearly half a century. It brought to my mind
-the picture of a boy curled up in a library chair and absorbed
-in the pages of Paul du Chaillu’s book “Under
-the Equator,” a book whose revelations of wild life in
-Africa subjected the author to a period during which he
-was suspected of being a Baron Munchausen, or, as we
-would say to-day, a Dr. Cook. There were skeptics who
-bluntly asserted that the French explorer had evolved
-the gorilla out of his own inner consciousness.</p>
-
-<p class='c022'>Eventually, of course, du Chaillu’s veracity was established;
-but, victim as he was of the limitations of his
-generation, he could not at first furnish to the public
-convincing proof that his tales of adventure and discovery
-in the African jungle were founded upon fact.
-To-day the explorer, arctic or tropical, returns to civilization
-as to Missouri—prepared to show all scoffers that
-their incredulity is ridiculous. Defiantly he has turned
-a crank while sudden death from a polar bear or a jungle
-elephant is close at hand; and eventually the imminence
-of the peril, the suspense of a tragic moment, are within
-the power of the screen to transmit to wide-eyed audiences
-safely seated twenty thousand miles away from the
-scene of the thrilling episode!</p>
-
-<p class='c022'><span class='pageno' id='Page_120'>120</span>As the camera is more thorough and convincing in its
-revelations of the drama of the jungle than is the pen
-so is it more extravagant in its use of the material that
-makes the wild life of the outlands interesting to the
-untravelled public. There may remain untamed animals
-in Africa that the Snows have not effectively screened,
-but a fair acquaintance with equatorial fauna leads me
-to the conclusion that the camera can afford now to rest
-upon its laurels in so far as the creatures of the jungle
-are concerned.</p>
-
-<p class='c022'>Omnivorous, insatiable, the screen is sending out its
-camera-men to all the corners of the known and the
-unknown earth, to the end that you and I may learn
-eventually every secret that our planet has hitherto
-concealed. The truth, the whole truth, and nothing but
-the truth—that’s why Man, who has become a peripatetic
-photographer, is venturing to lands afar. And
-the public is glad to confer applause, and more material
-rewards, upon those who mirror for us some dramatic
-phase of life upon earth to-day especially if, as is the
-case with the big game of Africa, it bids fair to pass
-presently forever out of existence.</p>
-
-<p class='c020'>President Harding, whose present exalted position
-gives him unequalled facilities for observing the
-potential tendencies of the day, has become an
-enthusiastic believer in the uplifting possibilities that
-the screen has begun to manifest. Much of what we
-study in our youth, says the President, might be</p>
-
-<p class='c019'>made dramatically interesting if we could see it. Next
-in value to studying history by the procedure of living
-through its epochs, its eras and its periods, would be to
-<span class='pageno' id='Page_121'>121</span>see its actors and evolutions presented before our eyes.
-If we are to understand the present and attempt to conjecture
-the future, we need to know a good deal about
-the backgrounds of the past. The Europe of the later
-middle ages, of the period just before and at the beginning
-of the Renaissance, could be wonderfully portrayed
-in a series of pictures dramatizing “The Cloister and the
-Hearth.” I do not know whether anybody reads “The
-Cloister and the Hearth” any more, but I am sure that
-one family with which I am pretty well acquainted would
-be glad to patronize a combination of picture serials and
-really intelligent talks with this story as the basis and
-with the purpose of giving a real conception and understanding
-of the Europe of that epoch.</p>
-
-<p class='c020'>Mr. Harding has grasped fully the significance of
-the motion picture in connection with the past, present,
-and future of the race. He has suggested the
-screening of Wells’s “Outline of History” and of
-Van Loon’s “Story of Mankind,” and has called
-attention to the possibility that, under the direction
-of the Federal Bureau of Standards, films might be
-taken illustrating the fundamental principles of the
-science of geology. Realizing, as he does, that ignorance
-is the enemy democracy, in order to survive,
-must overcome, and that the surest safeguard to
-our institutions is enlightenment, President Harding
-has thrown himself wholeheartedly into that
-growing movement which is destined eventually,
-if Fate is kind to us, to make the motion picture
-<span class='pageno' id='Page_122'>122</span>worthy in its achievements of the splendid possibilities
-that are within its grasp.</p>
-
-<p class='c012'>That potent, pushing, perverse offspring of the
-printing-press, the newspaper, has begun to realize
-that it can be no longer exclusively typographical
-but must become in part photographical. It is following
-in the footsteps of the screen in making use
-of the only universal language the ingenuity of Man
-has yet devised. A recent editorial in the New York
-<i>Tribune</i> says:</p>
-
-<p class='c019'>The <i>Tribune</i> was the first newspaper to adapt for
-journalistic purposes the printing of the half-tone photograph.
-The innovation started the rising flood of news-in-pictures
-which is so distinctive a feature of the American
-press of 1923.... Some of the events of the day’s
-news can be visualized for the reader simply by the
-printed word. Others need the aid of a picture. Others
-still find presentation possible in a picture alone....
-The universal appeal of pictures can be taken advantage
-of for sound informative and educational purposes, instead
-of for scandal and filth. Indeed, it should be so
-used, as the London <i>Times</i> and other conservative newspapers
-have realized through their daily pages of pictures.</p>
-
-<p class='c020'>“The universal appeal of pictures!” Mankind
-from the days when our ancestors sketched reindeer
-upon the walls of their caves has felt their appeal,
-but only recently has its universality become of
-crucial significance to the race. The printing-press,
-<span class='pageno' id='Page_123'>123</span>as we realized despairingly in 1914, has failed to save
-civilization from its recurrent attempts at suicide.
-Men read and talked, and, then, as had their illiterate
-progenitors, grasped their weapons and went to
-fighting. Neither from books nor from debates has
-mankind in the mass grasped that enlightenment
-which often comes to individuals but which is not
-sufficiently wide-spread and compelling to defend
-the race from constant reversions to brutish
-manifestations.</p>
-
-<p class='c012'>And now comes visualization—in movie theatres,
-in newspapers, in schools, colleges, churches—to
-mould, for good or evil, the plastic soul of Man. What
-will the harvest be? Who can say? Francis Bacon
-asserted that “reading maketh a full man, conference
-a ready man, and writing an exact man.” Something
-more, as the centuries have proved, is necessary to
-make the human race what it should be. Is it not
-barely possible that some Bacon of the future will
-exultingly exclaim: “The screen maketh a civilized
-man!”?</p>
-<div class='pbb'>
- <hr class='pb c003' />
-</div>
-<div class='chapter'>
- <span class='pageno' id='Page_125'>125</span>
- <h2 class='c010'><span class='c005'>CHAPTER XI</span><br /> <br /><span class='c018'>THE MOVIE AND THE COMMITTEE ON PUBLIC RELATIONS</span></h2>
-</div>
-<p class='c011'><i>The Screen Wins Powerful Friends—Societies Representing
-Sixty Million Americans Endorse it—Its Power for
-Good Recognized by Altruists—The Movie’s Allies Mobilized—The
-New Art is Backed by Old Philanthropies.</i></p>
-<div class='pbb'>
- <hr class='pb c002' />
-</div>
-
-<div class='nf-center-c0'>
-<div class='nf-center c002'>
- <div><span class='pageno' id='Page_127'>127</span><span class='c007'>CHAPTER XI</span></div>
- <div class='c000'><span class='c018'>THE MOVIE AND THE COMMITTEE ON PUBLIC RELATIONS</span></div>
- </div>
-</div>
-
-<p class='c011'><span class='sc'>The</span> conviction expressed at the end of the preceding
-chapter that in the screen civilization has finally
-found a medium through which Man’s loftiest ideals,
-hopes, dreams, visions and good resolutions may find
-a way to fulfillment has been vouchsafed a new
-<i>raison d’être</i> of late, the importance of which can
-not be overrated. The existing reasons for the belief
-that the movie is to be a weapon wielded in the cause
-of righteousness against the powers of darkness were
-greatly increased in number and force when representatives
-of sixty national civic, educational, social and
-religious organizations functioning in this country
-met, at the invitation of Will H. Hays, in June of
-1922, to discuss with him the problems of the motion
-picture industry and to devise ways and means for
-bringing about a better situation therein. The outcome
-of this gathering was the formation of the
-Committee on Public Relations, for “the establishment
-of a channel of intercommunication between
-<span class='pageno' id='Page_128'>128</span>the agencies instrumental in forming and interpreting
-public opinion and the motion picture industry.”
-This committee, coöperating with the organization
-known as the Motion Picture Producers and Distributors
-of America, Inc., is wielding the influence
-begotten of a combined membership of 60,000,000
-people, scattered throughout the whole country, in
-behalf of</p>
-
-<p class='c019'>the increased use of motion pictures as a force for good
-citizenship and a factor in social benefit; for the development
-of more intelligent coöperation between the public
-and the motion picture industry; to aid the coöperative
-movement instituted between the National Education
-Association and the motion picture producers for the
-making of pedagogic films and employing them effectively
-in schools; to encourage the effort to advance the
-usefulness of motion pictures as an instrument of international
-amity by correctly portraying American life,
-ideals and opportunities in pictures sent abroad and by
-properly depicting foreigners and foreign scenes in pictures
-presented here; to further, in general, all constructive
-methods for bringing about a sympathetic
-interest in the attainment and maintenance of high
-standards of art, entertainment, education and morals
-in motion pictures.</p>
-
-<p class='c020'>Not the least important of the appendices to be
-found at the end of this book is that which gives a
-list of the national organizations composing this
-Committee on Public Relations. It is in effect a
-<span class='pageno' id='Page_129'>129</span>record of a great mobilization of the uplifting agencies
-of the nation on the side of righteousness and
-progress in a struggle between good and evil for
-control of the newest and most powerful of the
-vehicles at man’s disposal for influencing his fellowman.
-As has been demonstrated in another chapter,
-the screen has become the most effective and
-wide-reaching of all the media yet devised by human
-ingenuity for influencing the heart, mind and soul
-of the race. Realizing this, the organizations referred
-to above (listed with approximate fullness in the
-appendix), representing more than half the entire
-population of the United States, have thrown the
-weight of their enormous influence upon the side of
-those builders of a better civilization who are striving
-to make the motion picture more worthy of the
-important place it has so recently assumed in the
-life of the world. Never before in the history of the
-race has such a unification of effort by the great
-altruistic organizations of a nation been made in
-times of peace, and for the purposes of peace, as that
-which was begun a year and a half ago by the Committee
-on Public Relations. What the screen could
-do to improve the social order was recognized at the
-very moment it was seen what the social order could
-do to improve the screen—and, lo, there came about
-an alliance that, to those who grasped its full significance,
-<span class='pageno' id='Page_130'>130</span>stood revealed as one of the greatest forward
-steps civilization has ever taken. The organized
-powers of uplift and enlightenment had seen that
-a new, untried, undisciplined force, pregnant of both
-good and evil, had come into the world and they had
-rallied to its assistance at the psychological moment,
-to the end that the future of the screen, and therefore
-of the human race itself, might present a more satisfactory
-aspect than it has hitherto exhibited.</p>
-
-<p class='c012'>Says Mr. Jason S. Joy, Executive Secretary of the
-Committee on Public Relations:</p>
-
-<p class='c019'>I am often asked the following three progressive questions—First,
-why are the organizations affiliated with
-the Committee on Public Relations interested in the
-motion picture? Second, why are they working with the
-motion picture people rather than against them? Third,
-why do they coöperate with the so-called “old-line”
-companies rather than exclusively with independent
-companies?</p>
-
-<p class='c022'>I am able to answer these questions to my own satisfaction.
-Admitting that motion pictures exercise a powerful
-influence for good or evil, it is to the selfish interests
-of these organizations to make motion pictures an influence
-for good. As to the second query, let me say that
-constructive coöperation is capable of greater results
-than destructive criticism, particularly when it is accompanied
-by a willingness to privately but fearlessly condemn
-evil practices when they are found to exist. It
-seems to me wholly foolish and futile to cry out against
-any practice unless at the same time you are able to
-<span class='pageno' id='Page_131'>131</span>suggest a solution or at least an attempt at a solution
-of the problem. I am convinced that one of the most
-harmful habits of our day is the one which has been
-adopted by certain amateur and professional reformers
-who with half truths loudly condemn the motion picture
-industry and everybody connected with it. My answer
-to the third query is this: The Committee on Public
-Relations is working with the so-called “old-line” companies
-because these companies have demonstrated their
-ability to make the kind of pictures the public has
-hitherto demanded and have, therefore, manifested their
-knowledge of the technique and business methods of
-making pictures; because, also, they have demonstrated
-and expressed their desire to attain the ends for which
-the Committee is working, and because they have asked
-the Committee to coöperate with them, and are coöperating
-with the Committee. Within parenthesis, let me
-say, that there pass by me at the cross-roads where I
-sit no end of Sir Galahads rushing forth to conquer the
-world. These persons are usually well-equipped with
-ideals and enthusiasm and often with money, but because
-they lack the technical ability which results from long
-experience they come back with little to show for their
-efforts except a trail of broken promises, unpaid debts,
-and lost ideals. Our best and only hope for the future
-lies with the well established companies who have proved
-their ability in their profession.</p>
-
-<p class='c020'>The human race moves forward and upward
-through the efforts of those who know how to perform
-the miracle of hitching their wagon to a star
-while, at the same time, they keep their feet upon the
-earth. Taking at random a few of the sixty organizations
-<span class='pageno' id='Page_132'>132</span>comprising the Committee on Public Relations
-we come upon such sharply contrasted bodies as the
-Society of Colonial Dames and the General Federation
-of Women’s Clubs; the Academy of Political
-Science and the Salvation Army; the Girls Friendly
-Society and the Associated Advertising Clubs of the
-World; The National Council of Catholic Women
-and the Young Men’s Hebrew Association; the
-American Federation of Labor and the Boy Scouts
-of America, etc. Now all these societies, fraternities,
-sororities, or whatsoever they may be, helping by
-their membership to make up the 60,000,000 Americans
-who have come officially to the support of the
-motion picture industry, have, each and every one
-of them, reached a position of power and success by
-wasting no time in endeavoring futilely to put salt on
-the tail of the millennium but by combining loyalty
-to high ideals with practical efficiency in dealing with
-this world as it manifests itself to the worker who
-dreams and the dreamer who works. In other words,
-our great altruistic organizations discovered at the
-outset of their respective careers that the ideal and
-the practical are necessary to each other but, to
-produce results, must plan how to make constant
-compromises with each other for the sake of actual
-progress.</p>
-
-<p class='c012'>The motion picture producers have gone through,
-<span class='pageno' id='Page_133'>133</span>as an organization, the same experience that has
-come to the Colonial Dames, the Salvation Army,
-the Boy Scouts, or any one of the organizations holding
-membership on the Committee of Public Relations.
-They have learned by experiment that progress
-is made possible only through a working adjustment
-between idealism and realism. If idealism is
-allowed to become rainbow-chasing, or realism to
-become revolting, the balance that assures a steady
-movement in the right direction is destroyed and
-disaster results. Every earthly institution that survives
-has been forced to fight its way to permanency
-against the disintegrating influence of its own extremists,
-its ultra-conservatives and ultra-radicals. In
-the long run, it is the middle of the road that leads
-nations and institutions into safe environments.</p>
-
-<p class='c012'>The great question at issue in connection with the
-motion picture industry, as it is with any given line
-of human endeavor, is this: Is its course upward or
-downward, will its future be free from the shortcomings
-of its past? Let me say here, very frankly,
-that had I not felt months ago that an affirmative
-answer to these queries was not merely justified but
-had been made imperative by facts and figures this
-book would never have been written. But as the
-work has progressed, and I have been obliged to look
-at the motion picture field through both a telescope
-<span class='pageno' id='Page_134'>134</span>and a microscope, I have been convinced by an overwhelming
-mass of evidence that the general trend of
-the newest of the arts is, in spite of all that I have
-said about its youthful indiscretions, in the right
-direction.</p>
-
-<p class='c012'>It can never attain perfection—nothing that is
-man-made can hope to do that. But the movie,
-whatever may be said against it by its detractors, is
-constantly making progress toward a commanding
-position where, it is conceivable, it may eventually
-confer upon mankind the inestimable boon of which
-the author, as stated in the first chapter of this book,
-has had the audacity to dream. And be it said just
-here that if the full dynamics of the screen as a world-civilizer
-are completely developed, eventually both
-producers and public will owe a great debt of gratitude
-to the Committee on Public Relations.</p>
-<div class='pbb'>
- <hr class='pb c003' />
-</div>
-<div class='chapter'>
- <span class='pageno' id='Page_135'>135</span>
- <h2 class='c010'><span class='c005'>CHAPTER XII</span><br /> <br /><span class='c018'>THE MOVIE AS A PEDAGOGUE</span></h2>
-</div>
-<p class='c011'><i>The Entertainer Becomes an Instructor—Schools and
-Colleges make the Screen a Professor—Visual Instruction
-more Effective than Text-Books—Educational Films as
-Teachers of History—The Screen an Ally to Historical
-Accuracy—Can it Save the Race from a Threatened
-Cataclysm?</i></p>
-<div class='pbb'>
- <hr class='pb c002' />
-</div>
-
-<div class='nf-center-c0'>
-<div class='nf-center c002'>
- <div><span class='pageno' id='Page_137'>137</span><span class='c007'>CHAPTER XII</span></div>
- <div class='c000'><span class='c018'>THE MOVIE AS A PEDAGOGUE</span></div>
- </div>
-</div>
-
-<p class='c011'><span class='sc'>The</span> utilitarian evolution of the movie has been
-as remarkable as the recreational—though much less
-spectacular. The screen seems to have come like a
-poultice to heal the blows of ignorance, of worn-out
-methods in schools, hospitals and laboratories, and
-to act as a tonic upon all the movements and enterprises
-that make for the betterment of the race.
-Modern scientists, philanthropists, statesmen, educators,
-sociologists, uplifters of all kinds, may
-appropriately paraphrase Robert Burns by exclaiming
-“a screen’s amang ye takin’ notes.”</p>
-
-<p class='c012'>Visual education—that is, intellectual stimulus
-through motion pictures—has made amazing progress
-in our schools and colleges during the past
-few years. It has been proved by statistics, based
-upon the results of examinations, that students
-instructed by screen-pictures obtain higher marks
-than those who have been seeking knowledge on a
-given subject only through text-books.</p>
-
-<p class='c012'><span class='pageno' id='Page_138'>138</span>Evidence upon this point has become of late
-cumulative and conclusive. Data to show that the
-Esperanto of the Eye is a more efficient instructor
-than either the spoken or the printed word is ours in
-abundance, but only one or two striking proofs of
-the proposition will suffice for our present purposes.
-Two years ago Professor Joseph J. Weber, of the
-University of Kansas, conducted a series of enlightening
-tests in Public School No. 62, New York City,
-with the following results:</p>
-
-<p class='c012'>Four hundred and eighty-five pupils in the school
-were examined as to their knowledge of geography.
-It was found that their average rating as a class was
-only 31.8. Oral teaching, without the aid of correlated
-motion picture films, raised this average presently
-to 45.5, a gain of 13.7. The films were then used
-after the oral lessons and an average of 49.9 was
-obtained, a gain of 18.1. By the employment of the
-films before instead of after the oral instructions the
-average percentage was increased to 52.7, a gain
-of 20.9.</p>
-
-<p class='c012'>At about the same time, Professor J. W. Sheppard,
-of the University of Oklahoma, made an experiment
-in visual education at a high-school in Madison, Wis.
-Abstract and concrete subjects were taught to a
-group of pupils of ordinary intelligence by means of
-the films only, to a second group by a superior instructor
-<span class='pageno' id='Page_139'>139</span>only, and to a third group by an average
-instructor only. In a searching examination subsequently
-the pupils taught by the films scored an
-average of 74.5, those taught by the superior instructor
-an average of 66.9, and those by the inferior
-instructor an average of 61.3. In this game of
-twenty questions the screen had won the pot by a
-safe margin.</p>
-
-<p class='c012'>The significance of the above is revealed in its
-entirety when we realize that even the movie as a
-purveyor of amusement has not wholly neglected its
-obligations as a pedagogue. The millions of Americans
-who daily watch the screen in quest of recreation
-are, willy nilly, obliged to absorb something in
-the way of added knowledge. Geography, history—both
-ancient and contemporary,—botany, astronomy,
-physics, ethnology, archæology and other educational
-sources are tapped, even in the least pretentious
-movie theatres, to stir the imaginations and
-enlarge the general knowledge of their patrons. It
-is safe to say that the American people, even though
-our schools and colleges had not welcomed the film
-as an aid to education, would have vastly increased
-their information regarding our planet and the history
-and achievements of the human race merely
-through the homage that the amusement screen has
-paid, perforce, to erudition.</p>
-
-<p class='c012'><span class='pageno' id='Page_140'>140</span>But what the recreational screen has done casually
-and inadequately for the dissemination of general
-knowledge, is, of course, negligible compared with
-the influence that has been exerted by the educational
-films whose use in the class-rooms of our
-schools and colleges has been for some years past
-constantly on the increase. The growing importance
-of the film as an adjunct to instruction is
-shown by the fact that its progress has not been left
-to chance, as was the evolution of the recreational
-movie. The realm of visual education has been taken
-over by men and organizations whose qualifications
-for the task they have assumed assure to the screen
-in the class-room a great and splendid future. Concerning
-this matter, Will H. Hays recently said:</p>
-
-<p class='c019'>The Society of Visual Education contains thirteen
-presidents of colleges, six of normal schools, three representatives
-of large foundations, seventy-six professors
-and instructors in colleges and universities, nine state
-superintendents of public instruction and seventy-one
-city superintendents of schools. There are other groups
-of educators in the motion picture field—notably the
-National Academy of Visual Instruction and the Visual
-Instruction Association of America. An incomplete list
-shows twenty-eight colleges and universities which have
-organized departments for the distribution of films. At
-least seventeen of our largest educational institutions
-are giving courses to their students on the use of the
-motion picture for visual instruction. Columbia has
-<span class='pageno' id='Page_141'>141</span>courses which teach photoplay writing and the mechanics
-of production. The University of Nebraska has erected
-a film studio on its campus, and the Universities of Yale,
-Chicago, Wisconsin, Indiana, Michigan, Oklahoma, Illinois
-and Utah have started the production of their own
-motion pictures.</p>
-
-<p class='c020'>Let us confine ourselves for the moment to what
-the educational films are doing in the realm of history,
-leaving their achievements as pictorial aids to
-the study of astronomy, physics, ethnology, palæeontology,
-geology, and other sciences, for later consideration.
-If the Esperanto of the Eye is to be instrumental
-in giving to this and coming generations an
-accurate picture of our race’s past, it is essential that
-our films dealing with history should be accurate in
-detail. A falsehood exploited by the screen can do
-more damage than a misrepresentation imbedded in
-a text-book. It is encouraging, therefore, to those of
-us who believe that educational films are destined
-eventually to exercise an influence for good upon
-mankind that may save it from a return to barbarism
-to realize that the screen as an adjunct to the teaching
-of history is receiving valuable assistance from
-our most eminent professors in this field of study.</p>
-
-<p class='c012'>There is much data at our disposal to prove that
-the Olympian heights of erudition are deeply impressed
-by the obligations which the enlightened gods
-owe to films fashioned to instruct lesser and more
-<span class='pageno' id='Page_142'>142</span>ignorant mortals. It will suffice for our present purpose,
-however, to prove the existence of a general
-and praiseworthy trend in visual instruction by giving,
-in some detail, an account of an enterprise,
-sponsored by the Department of History of Yale
-University, that is of importance in itself, but,
-more than that, significant in the promise it gives of
-a splendid future for the educational film.</p>
-
-<p class='c012'>In a despatch from Chicago, Ill., under date of
-Tuesday, August 1, 1922, a correspondent of the
-New York <i>Evening Post</i> says:</p>
-
-<p class='c019'>History was rewritten here to-day, shorn of its romance
-and amplified by facts, by the Yale University
-Press. To do this, mediæval sailors, dressed in gayly
-colored tights and jerkins, with huge knives in their
-belts, clambered through the rigging of the Santa Maria
-off Jackson Park, and Christopher Columbus leaned over
-the rail, crucifix in hand, and gazed at the receding shores,
-while two camera men kept grinding away at their
-machines. All this was done that the popular idea of
-history might be revised and the school children of America
-might have accurate information, uncontaminated
-by the legends and myths which have grown around
-the discovery of America during the last 400 years....
-The Yale University Press is making a series of historical
-pictures for school use which the History Department
-of the University asserts will be as accurate as research
-and study can make them. On board the Santa Maria
-there were mutinies and troublesome times. Martin
-Alonzo Pinzon, a Spanish gentleman who owned the
-<span class='pageno' id='Page_143'>143</span>Santa Maria, commanded the Pinta, and furnished the
-cash for the expedition. Much more is made of Pinzon
-in the film than of Queen Isabella, the Professors of
-History at Yale being inclined to doubt the legend that
-Her Majesty ever patronized a pawn-shop to give assistance
-to the dare-deviltry of Columbus.</p>
-
-<p class='c020'>What visual instruction in history is to become
-presently is a fascinating subject in dwelling upon
-which the imaginative optimist, reading the signs of
-the times, can not but take keen delight. The past
-is to be to the student no longer a graveyard, in
-which he rambles confusedly, reading ridiculous
-epitaphs upon monuments whose comparative impressiveness
-is misleading, but a series of dramatic
-performances, appealing to the senses, the mind and
-the soul, in which the <i>dramatis personæ</i> will present
-history as a serial-play in which the latest act is one
-in which he himself is taking a minor part.</p>
-
-<p class='c012'>Never before, in the history of the race, has mankind
-taken so deep and wide-spread an interest in
-the past of mankind as it exhibits to-day. There
-appears to be a world-wide feeling that, unless the
-race can learn the lessons that the great catastrophes
-that have repeatedly overtaken civilization teach, the
-outlook for the future is appallingly dark. On New
-Year’s Day, 1923, a body of prominent American
-educators issued an appeal to the public in which the
-following striking sentences occur:</p>
-
-<p class='c019'><span class='pageno' id='Page_144'>144</span>The present situation in international affairs, involving
-as it does the imminent peril of war, must give concern
-to every thoughtful observer. After a devastating conflict
-which has cost millions of lives, created immeasurable
-hatred and piled up a debt of $50 for every minute
-of time since Christ was born, the nations of the earth,
-apparently having learned nothing and forgotten nothing,
-are once more playing the old game of competitive
-imperialism and competitive armament.</p>
-
-<p class='c020'>The above, startling but unanswerable as it is,
-has a direct bearing upon the subject we have just
-had under discussion, namely, the teaching of history
-through visual instruction. The advantages of this
-method for schools and colleges, conclusively proven
-though it has been, will be of no permanent and
-uplifting value to coming generations unless the
-screen as a pedagogue finds a way to give to a race
-that is constantly repeating old and fatal errors a
-message and a warning that shall influence the young
-men and women who are to mould the world’s future
-to avoid the disastrous errors of their progenitors.
-From this point of view it becomes apparent that to
-those into whose hands has been placed the dissemination
-of educational films has been vouchsafed a
-great opportunity to benefit a race that is in sore need
-of guidance, of some impetus that shall make its
-future less deplorable than its blood-stained past.</p>
-<div class='pbb'>
- <hr class='pb c003' />
-</div>
-<div class='chapter'>
- <span class='pageno' id='Page_145'>145</span>
- <h2 class='c010'><span class='c005'>CHAPTER XIII</span><br /> <br /><span class='c018'>THE MOVIE INTERPRETING THE PAST</span></h2>
-</div>
-<p class='c011'><i>Philip Kerr vs. H. G. Wells—Is the Race Doomed to
-Commit Hari-Kari?—The Failures of Diplomacy—The
-Screen Revealing Man to Himself—History the Best Bet
-of a Warworn Race—Teaching the Young Idea How Not to
-Shoot—Peace Via the Film.</i></p>
-<div class='pbb'>
- <hr class='pb c002' />
-</div>
-
-<div class='nf-center-c0'>
-<div class='nf-center c002'>
- <div><span class='pageno' id='Page_147'>147</span><span class='c007'>CHAPTER XIII</span></div>
- <div class='c000'><span class='c018'>THE MOVIE INTERPRETING THE PAST</span></div>
- </div>
-</div>
-
-<p class='c011'><span class='sc'>Whether</span> the first antidote the race has discovered
-against polyglot poison can save civilization before
-it is blown to pieces by high explosive shells is a
-problem that assumes new significance daily, as
-diplomacy continues to commit, in its blind and
-fatuous egotism, its historic blunders. The head-lines
-in the newspapers furnish a sad commentary
-upon the present status of the collective wisdom
-of mankind. The average intelligence of the race
-as it is manifested in international affairs is below
-the standard set by a day-nursery, where a
-singed child, it is confidently assumed, will avoid the
-fire. The high cost of war in life and treasure has
-been demonstrated to the race in recent years by a
-world-wide conflict that threatened the very foundations
-of civilization with destruction. Did mankind
-learn the lesson taught by this titanic struggle? If
-it did not, if it continues to provide itself with new
-and deadlier weapons for the waging of unimaginably
-awful combats, what can be done at the last moment,
-<span class='pageno' id='Page_148'>148</span>as this may prove to be, to save civilization from ruin
-as it totters upon the very edge of a fatal precipice?</p>
-
-<p class='c012'>The tragic importance of this query may seem,
-at first sight, to throw into comparative insignificance
-the topic we have under discussion, namely, the
-teaching of history in our schools and colleges
-through visual instruction. But our pointed question
-and our general theme are, as will presently appear,
-closely related to one another.</p>
-
-<p class='c012'>Philip Kerr, for five years confidential adviser and
-secretary to Lloyd George, is among those who hold
-that we who indulge the hope that the screen may
-eventually act as a poultice to heal the blows delivered
-by diplomacy against the peace of the world
-are but chasing another rainbow that has at its end
-not a pot of ointment but a gigantic pile of dynamite.
-At Williamstown, Mass., last summer, Mr. Kerr
-said, to an audience of scholars and statesmen of
-international prominence:</p>
-
-<p class='c019'>If we look back through history we shall see that what
-has happened in the last eight years is not a unique nor
-isolated phenomenon. For example, there was a world
-war for the first fifteen years of the last century, ending
-with the battle of Waterloo. We can trace back through
-the ages an ever-recurring procession of devastating wars
-engulfing the whole of the civilized world, followed by
-peaces of exhaustion, which in turn gave way to new eras
-of war. The question I have been asking myself for the
-<span class='pageno' id='Page_149'>149</span>last two or three years has been this: Have we as the
-result of the terrible experiences of the late war, and of
-the victory of the Allies, any real security against a
-repetition of a world war. To this question I have to
-answer, No.</p>
-
-<p class='c020'>To this deplorable and hopeless conclusion Mr.
-Kerr comes because he finds that mankind does its
-thinking not in terms of humanity, but of states;
-that the world, in so far as international problems
-are concerned, is as parochial as it was a generation
-or a century ago. “Life,” remarked a flippant
-pessimist, “is just one damned thing after another.”
-To Mr. Kerr’s despondent eyes history seems to be
-just one devastating war after another, with no end
-to the infernal succession now in sight. But is it
-not barely possible that history, gaining from the
-screen a new method of exposition, a new way of approach
-to the soul of Man, may eventually convince
-the human race that there is a more sensible solution
-to international problems than through bloodshed?</p>
-
-<p class='c012'>It is through the study of history alone that Man
-can, in the opinion of H. G. Wells, find his way toward
-higher planes of existence out of the mire in which
-he is now stuck. In his book “The Undying Fire,”
-Wells, speaking through the hero of his story, says,
-in explanation of his plan for the improvement of
-society:</p>
-
-<p class='c019'><span class='pageno' id='Page_150'>150</span>I want this world better taught, so that wherever the
-flame of God can be lit it may be lit. Let us suppose
-everyone to be educated. By educated, to be explicit,
-I mean possessing a knowledge and understanding of
-history. Salvation can be attained by history. Suppose
-that instead of a myriad of tongues and dialects all men
-could read the same books and talk together in the same
-speech—think what a difference there would be in such
-a world from the conditions prevailing to-day....
-This is a world where folly and hate can bawl sanity out
-of hearing. Only the determination of schoolmasters and
-teachers offers hope for a change in all this.</p>
-
-<p class='c020'>Philip Kerr and H. G. Wells examining, as they
-do, the same historical data, shocked, as they both
-are, by mankind’s constant repetition of ancient and
-easily avoidable errors, reach, from the same premises,
-diametrically opposite conclusions. Kerr denies that
-our race can obtain from a study of its past any
-hope for its future. Wells, on the other hand, holds
-that history can be made the handmaiden of progress
-and that those who teach it can become, if they are
-worthy of their sacred mission, the saviors of an
-imperilled race.</p>
-
-<p class='c012'>At the present moment, of course, it is impossible
-to determine whether the pessimism of Kerr or the
-optimism of Wells is entitled to the verdict of the
-court. The evidence is not all in, and, from present
-appearances, the case seems destined to a long and
-tedious life, going down on appeal, as it must, from
-<span class='pageno' id='Page_151'>151</span>one generation to another. But would it not be a
-hopelessly mad world which, on the issue involved
-in this contention, backed Kerr against Wells?
-Imagine the race abandoning itself to despair, admitting
-that it can find within itself no safeguard
-against its impending doom of hari-kari, turning
-heart-sick and hopeless from futile peace-conferences
-and gazing in sullen silence at the mobilization of
-new armies under old catch-words in various parts
-of a blood-soaked planet! Even if Wells shall prove
-to be in the end a dreamer of dreams and chaser of
-rainbows, defeated in his effort to put salt on the
-tail of the millennium, is it not more reasonable to
-take a gambling chance on his possible victory as
-an idealist than to give abject surrender with Kerr
-to the evil influences that for countless ages have
-made of our planet a recurrent shambles?</p>
-
-<p class='c012'>Common-sense, then, forces us to the conclusion
-that, in the perturbed world in which we at present
-find ourselves there is no feature of our complicated
-modern life more entitled to earnest consideration
-than the screen as historian. In schools, colleges and
-movie theatres, with films depicting significant episodes
-in Man’s past or illuminating events of to-day,
-a mirror is vouchsafed to this generation in which it
-can see both itself and its progenitors in a light that
-now for the first time clarifies our sight. The regeneration
-<span class='pageno' id='Page_152'>152</span>of the individual through religious influences
-is effected in large part by means of a self-revelation
-that begets repentance and reform. To employ a
-bit of slang to illustrate the point, all sinners come
-from Missouri and refuse to be rescued blindly. They
-must be shown. The wicked, war-soiled, wantonly
-selfish nations of the world have never had, so far
-as the masses of the people are concerned, the truths
-of history visualized to their startled eyes. Is it not
-possible that when the errors, the tragedies, the
-cumulative horrors of the past are revealed to them,
-when the majority of men and women turn to the
-evidence of their senses rather than to gossip, rumor
-and hearsay for historical enlightenment, Mankind,
-horrified at his scowling face and bloody hands, as
-he sees them for the first time in a mirror, will take
-an oath to remove the brand of Cain from his brow,
-the blush from his cheeks as the screen shows him
-what man’s inhumanity to man really means?</p>
-
-<p class='c012'>The late Viscount Bryce, just before his regrettable
-death, delivered eight lectures in the United States
-on “the large subject covered by the term International
-Relations.” “It is History,” says Bryce,
-“which, recording the events and explaining the
-influences that have moulded the minds of men, shows
-us how the world of international politics has come
-to be what it is. History is the best—indeed the
-<span class='pageno' id='Page_153'>153</span>only—guide to a comprehension of the facts as they
-stand, and to a sound judgment of the various means
-that have been suggested for replacing suspicions
-and enmities by the co-operation of States in many
-things and by their good will in all.” But Bryce,
-than whom no publicist of our times has held higher
-place as a seer and prophet, speaks not in an optimistic
-vein in his last published utterances.</p>
-
-<p class='c019'>The great lesson of the war, that the ambitions and
-hatreds which cause war must be removed, has not been
-learned, and if this war has failed to impress the lesson
-upon most of the peoples, what else can teach them?
-This is why thoughtful men are despondent, and why
-some comfort must now be sought for, some remedy
-devised at once against a recurrence of the calamities
-we have suffered.</p>
-
-<p class='c020'>Bryce is in agreement with the leading minds of
-to-day striving for a solution of international problems.
-They see no way out of the difficulties and
-perils confronting the race unless some new and
-hitherto unknown method be found to prevent mankind
-from repeating the scarlet sins that have disgraced
-and incarnadined the past. Arbitration, conciliation,
-alliances, treaties, congresses, leagues, peace
-palaces and palaver—what have they accomplished
-that can be cited to confute the pessimism of Philip
-Kerr or to suggest the remedy the necessity for which
-<span class='pageno' id='Page_154'>154</span>James Bryce, with the clairvoyance of a dying man,
-acutely realized? What the race needs at this critical
-hour is both a message and a medium, a warning and
-a way, a revelation and a road, with a light from the
-past shining on the pathway just ahead.</p>
-
-<p class='c012'>And Man has at his command this way, this
-medium, this road, upon which gleams a radiance
-that might easily save the race from destruction, if
-he had sufficient sense to learn from his past just
-a few elementary lessons in common-sense, just a
-few basic truths that, once grasped, would change
-history from a record of recurrent crimes to an epic
-tale of Man’s triumph over himself.</p>
-
-<p class='c012'>History as told by the screen in the class-room—is
-it not possible that the destiny of mankind is thus
-to be decided? The plastic minds of the young intrigued
-by the story of Man’s rise from protoplasm
-to poet, from amœba to aeronaut, from cave-man to
-lord of creation may be so impressed, within the
-next few generations, by the tragic absurdity of
-civilized man’s periodical reversions to savagery that
-some divine day the enlightened youth of the world
-will go out on a universal strike against old idiocies
-and cruelties, and to the screen that taught history
-will be given the glory of bringing mankind at one
-bound within striking distance of the millennium.</p>
-<div class='pbb'>
- <hr class='pb c003' />
-</div>
-<div class='chapter'>
- <span class='pageno' id='Page_155'>155</span>
- <h2 class='c010'><span class='c005'>CHAPTER XIV</span><br /> <br /><span class='c018'>THE MOVIE TAKES ON NEW FUNCTIONS</span></h2>
-</div>
-<p class='c011'><i>Solves Many Problems—Becomes Actor, Artist, Singer,
-Scientist, Teacher, Drummer—As a Hamlet Shows Mother
-Earth Two Pictures—Will the Race Go Up or Go Down—The
-Screen Possibly a Savior.</i></p>
-<div class='pbb'>
- <hr class='pb c002' />
-</div>
-
-<div class='nf-center-c0'>
-<div class='nf-center c002'>
- <div><span class='pageno' id='Page_157'>157</span><span class='c007'>CHAPTER XIV</span></div>
- <div class='c000'><span class='c018'>THE MOVIE TAKES ON NEW FUNCTIONS</span></div>
- </div>
-</div>
-
-<p class='c011'><span class='sc'>Has</span> a race harassed, well-nigh hopeless, forever
-committing old errors under new incitements, found
-in the screen both a pedagogue and a peacemaker,
-potent for rescue if its possibilities are grasped in
-time? The query may seem fantastic, the hope it
-suggests quixotic, the promise at which it hints premature.
-But the question is, perhaps, the most
-important before the world to-day and upon its
-answer may depend the future of the race.</p>
-
-<p class='c012'>In an address before the National Civic Federation
-at Washington, D. C., on January 17, 1923, Elihu
-Root said:</p>
-
-<p class='c019'>The manifest purpose of the great body of voters in
-democratic countries to control directly the agents who
-are carrying on the foreign affairs of their countries
-involves a terrible danger as well as a great step in
-human progress—a great step in progress if the democracy
-is informed, a terrible danger if the democracy is
-ignorant. An ignorant democracy controlling foreign
-affairs leads directly to war and the destruction of
-<span class='pageno' id='Page_158'>158</span>civilization. An informed democracy insures peace and
-the progress of civilization.</p>
-
-<p class='c020'>At this crisis in the career of humanity there is
-but one medium by which the democracies of the
-world can be given the information necessary, in the
-opinion of Mr. Root, to avert the cataclysm threatening
-humanity, and that is the motion picture
-screen. That this medium is becoming, by leaps and
-bounds, better equipped for its gigantic task of world-salvation
-is apparent to even the most careless
-observer. During the short time that has elapsed
-since the author wrote the first sentence of this little
-book, the movie has enlarged its scope, possibilities
-and actual achievements in a startling and bewildering
-way. To illustrate this point, which is of crucial
-significance in connection with the topic now under
-discussion, let me quote a few head-lines culled at
-random from the metropolitan press of recent date.</p>
-
-<p class='c019'>“Revolutionary Talking Movies—Widespread Changes
-Predicted if New Invention is a Success.” “‘Color
-Film Great,’ says C. D. Gibson. Artist at Private Exhibition
-Finds Effects Wonderfully Reproduced.” “Ditmar’s
-Film Gives Life to the Prehistoric. Zoo Curator Presents
-Real Live Monsters.” “Talking Movie Hailed in Berlin
-by Scientists as Great Success.” “New Method Gives
-Perfect Color to Motion Pictures. First Film a Riot of
-Color but Not at Expense of Reality.” “Stereoscopic
-Film Indicating Depth Shown Here.” “Scientist Brings
-<span class='pageno' id='Page_159'>159</span>Talking Film. Prof. de Forest Here with Device Whereby
-Even Operas May Be Produced on Screen.” “Modern
-Wizards Bewilder Edison. Watches Voice Filmed.”
-“Einstein’s Relativity Theory in Pictures. Fascinating,
-Ingenious and Revolutionary.”</p>
-
-<p class='c020'>The above list might be greatly prolonged, but it
-serves the purpose we have in hand as it stands. It
-means that the possibilities of the screen are being
-realized at an amazing rate of progress, that the
-Esperanto of the Eye, which found its alphabet when
-Edison invented the kinetoscope, has now become a
-universal method of expression fitted to reveal eventually
-all human knowledge to the race in such a
-manner that it can be sensed, if not comprehended,
-by even illiterates and morons. There are, of course,
-technical problems connected with color, depth and
-the synchronization of voice and movement which it
-may be impossible for the ingenuity of man to solve,
-but the year 1923 will appeal to the future historian
-of the movie as a period in which the screen entered
-a domain possessing hitherto undreamed of facilities
-for intensifying the potency of the playwright, actor,
-scientist, educator, statesman, philanthropist and
-salesman.</p>
-
-<p class='c012'>The last-mentioned beneficiary of the screen, commonly
-called “drummer,” is worthy of a moment’s
-attention just here as helping to prove our general
-<span class='pageno' id='Page_160'>160</span>proposition that there is no field of human activity
-that has not been, or that will not be, influenced and
-perhaps greatly changed by the growing vogue of
-the movie. A recently-published editorial in the
-New York <i>Herald</i> says:</p>
-
-<p class='c019'>The power of the screen to divert trade from one country
-to another is a subject that has been hitherto little
-discussed. An article in <i>Commerce Reports</i>, the weekly
-survey of foreign trade issued by the United States
-Department of Commerce, however, declares that the
-motion pictures displayed in foreign countries influence
-the consuming public in the choice of markets. In fact,
-so great has been the influence of the motion picture in
-diverting commerce to the United States that foreign
-newspapers have already cautioned their film producers
-not to ignore the opportunities for commercial expansion
-that are inherent in the drama shown on the screen.</p>
-
-<p class='c020'>As Terence remarked long ago, so might the movie
-remark to-day: “Nothing that is of interest to mankind
-is outside of my sphere of endeavor.” In an
-address delivered last year at the University of
-Pennsylvania, Sir Auckland Geddes, British Ambassador
-to the United States, said:</p>
-
-<p class='c019'>It is hard to find ground upon which our civilization
-can certainly and safely stand in the future. As one
-looks around the world to-day and sees in country after
-country the power, the direction of force, passing from
-the hands of the people who have long held that power,
-<span class='pageno' id='Page_161'>161</span>sees wealth being destroyed, sees all the surplus margin
-of wealth disappear, one realizes—not immediately but
-looking forward into the future—that we have cause to
-take steps to spread the appreciation of research, so
-that no shift of political power can possibly take place
-that will not keep it in the hands of those who understand
-the importance of research.</p>
-<p class='c021'>Research! From generation to generation, mankind
-has been engaged in making investigations and discoveries
-that have constantly enriched and enlarged
-the treasure-house of human knowledge. But research,
-by which, as the British Ambassador asserts,
-civilization may save itself from destruction, has been
-hitherto an affair of specialists, not of the multitude,
-an activity carried on in laboratories or in desert
-solitudes or on lonely mountain-tops, and its results
-have been made manifest only to the erudite few.
-But, lo, through the screen the movie theatre becomes
-at one moment a laboratory, at another a desert
-solitude, at another a lonely mountain-top. Audiences
-of millions become experimenters in all realms
-of research, temporary astronomers, physicists, chemists,
-travellers, hunters, entomologists, ornithologists,
-archæologists—what you will. Erudition is fed
-to the masses in small quantities, and the more they
-eat of it the more they crave. “Know thyself!”
-cried the old Greek Philosopher to the individual
-man. “Know thyself!” exclaims the screen to the
-<span class='pageno' id='Page_162'>162</span>race at large, and proceeds to show to mankind the
-way to that universal self-knowledge that, if it comes to
-man in time, may protect his future from the blunders,
-crimes and tragedies that have disgraced his past.</p>
-<p class='c012'>The screen may well be represented to our mind’s
-eye as a modern Hamlet who says to a blood-stained
-Mother Earth:</p>
-
-<p class='c019'>Look here upon this picture—and upon this! I show
-you to yourself as you have been—and to yourself as
-you may be. Look here at the horrors and devastation,
-the cruelties and crimes of yesterday and to-day. Then
-turn your eyes upon the world of to-morrow as I shall
-reveal it to you in its splendid possibilities—a new
-world, peaceful, industrious, contented, going forward
-from one great triumph in progressive civilization to
-another, differing from the earth that was and is as
-light from darkness, as day from night! I show you the
-way, I reveal to you the decision that you must make.
-If yours be the baser choice, if you continue to repeat,
-generation after generation, the old blunders, the old
-crimes, I shall not be to blame. I, the screen, show you
-two roads, the one leading upward, the other downward.
-You may, by seeing your racial soul in the mirror I hold
-up to you, go to Heaven or to Hades. Your journey’s
-end depends not upon me but upon you.</p>
-
-<p class='c020'>What does Man crave—what has he always
-craved? Freedom. Freedom from what? From
-avoidable ills—preventable diseases, unnecessary
-poverty, unjustifiable wars, preventable accidents,
-<span class='pageno' id='Page_163'>163</span>every ill, in short, that not only darkens his life
-but offends his intelligence.</p>
-
-<p class='c019'>The history of mankind [says Louis Berman, M.D.]
-is a long research into the nature of the machinery of
-freedom. All recorded history, indeed, is but the documentation
-of that research. Viewed thus, customs, laws,
-institutions, sciences, arts, codes of morality and honor,
-systems of life, become inventions, come upon, tried out,
-standardized, established until scrapped in everlasting
-search for more and more perfect means of freeing body
-and soul from their congenital thralldom to a host of
-innumerable masters. Indeed, the history of all life,
-vegetable and animal, of bacillus, elephant, orchid,
-gorilla, as well as of man is the history of a searching for
-freedom.</p>
-
-<p class='c020'>At last, through his own astounding but too-often
-misdirected ingenuity, Man has found that which
-alone could remove from his limbs the shackles that
-have held him captive throughout the centuries. He
-has discovered a universal language that may conceivably
-bring about the brotherhood of the race
-and the reduction to a minimum of the ills that flesh
-is heir to. But with the coming of the Esperanto of
-the Eye the salvation of the race is not assured.
-While the screen may minimize eventually the evils
-that spring from a world-wide confusion of tongues,
-it can permanently eradicate those evils only by the
-dissemination of a message that shall exert an uplifting
-influence upon the perturbed soul of humanity.</p>
-<div class='pbb'>
- <hr class='pb c003' />
-</div>
-<div class='chapter'>
- <span class='pageno' id='Page_165'>165</span>
- <h2 class='c010'><span class='c005'>CHAPTER XV</span><br /> <br /><span class='c018'>THE MOVIE AS A WORLD POWER</span></h2>
-</div>
-<p class='c011'><i>Its Enormous Audiences—It Speaks to all Men—What
-Message Does it Carry?—The Race at the Parting of the
-Ways—Have International Marplots Won Control of the
-Screen?—The Fate of Civilization in the Balance.</i></p>
-<div class='pbb'>
- <hr class='pb c002' />
-</div>
-
-<div class='nf-center-c0'>
-<div class='nf-center c002'>
- <div><span class='pageno' id='Page_167'>167</span><span class='c007'>CHAPTER XV</span></div>
- <div class='c000'><span class='c018'>THE MOVIE AS A WORLD POWER</span></div>
- </div>
-</div>
-
-<p class='c011'><span class='sc'>In</span> a very important particular the title first chosen
-for this little book was a misnomer, a fact that grows
-more apparent to the author as he approaches the end
-of the task he has essayed. “A Biography of the
-Movie,” the name I had selected for my projected
-volume, implies, at this period of the evolution of the
-picture screen, either too much or too little—too
-much if it suggests a comprehensive history of a life
-that has but recently begun, too little if it fails to
-show that the facts and figures available regarding
-the development of the motion picture demonstrate
-the dynamics of the screen as a medium for racial
-intercommunication. There came, of course, to the
-writer the temptation to dwell in detail upon the
-romantic story of the rise of the movie from insignificance
-to world-dominion, from poverty to affluence,
-from a plaything to a power, to mention names made
-famous by the screen, to maintain, in short, the
-same attitude of mind toward the cinema and all its
-<span class='pageno' id='Page_168'>168</span>works that impelled Merton of the Movies to idealize
-the new art and industry whether he looked at them
-through a telescope or a microscope. That a work
-based upon the more personal aspects of the movie’s
-evolution can be both readable and timely has been
-proved of late by the success achieved in book form
-by the personal reminiscences of one of the leading
-producers in the motion picture realm. But had I
-succumbed to the inclination to give what may be
-called the lure that lies in gossip to this little volume,
-I should have taken merely the path of least resistance
-and have left wholly undone the real task I
-have essayed, namely, that of getting an idea, a
-prophecy, a promise, a possibility—whatsoever you
-may be pleased to call it—into the minds of my
-readers, to the end that the project referred to in the
-first chapter of this book may receive eventually the
-consideration to which I, with all due modesty,
-believe it is entitled.</p>
-
-<p class='c012'>In other words, I have been endeavoring to explain
-briefly how the toy kinetoscope of a quarter of a
-century ago by becoming a universal medium of expression
-has made what men and nations say to each
-other in this new world-language of crucial significance
-to the future of civilization.</p>
-
-<p class='c012'>Now just here we come face to face with the most
-significant, the most tragically important, feature of
-<span class='pageno' id='Page_169'>169</span>the tremendous subject with which we are dealing.
-Is Man, triumphant at last over the evils that befell
-him at the Tower of Babel, possessing for the first
-time in his racial career a universal language, actually
-in possession of soul-stirring truths that, reaching the
-race at large, shall overcome the powers of darkness
-menacing our modern civilization? Let me repeat
-the concluding sentence of the preceding chapter:
-“While the screen may minimize eventually the
-evils springing from a world-wide confusion of
-tongues, it can permanently eradicate those evils
-only by the dissemination of a message that shall
-exert an uplifting influence upon the perturbed soul
-of humanity.”</p>
-
-<p class='c012'>Shall Christ or Cæsar, idealism or materialism,
-altruism or animosities, progress or reaction dominate
-the screen? The importance of the answer that
-the future makes to this query can not be conceivably
-over-estimated. To repeat an assertion I made
-in a preceding chapter, Dr. Jekyll and Mr. Hyde
-are struggling for domination over the soul of the
-screen and the issue of the conflict is still in abeyance.</p>
-
-<p class='c012'>A timely truth finding lodgment in the perturbed
-souls of men might conceivably save the race from
-destruction. By means of a modern invention an
-idea, opportunely dropped from the clouds by heroic
-airmen behind the German lines, destroyed the
-<span class='pageno' id='Page_170'>170</span>morale of the cohorts of reaction and brought victory
-to the Allied arms. Two things were here essential
-to success—the message itself and the medium for its
-dissemination. Of the two, the message is, of course,
-infinitely the more important. But Wilson’s words,
-at that special crisis, would have been futile had
-they not been given wings by Wright.</p>
-
-<p class='c012'>Civilization stands in sore need of a message of a
-unifying and peace-begetting nature. The screen
-offers it a medium whereby such a message could be
-carried to the ends of the earth, to be known of all
-mankind through the Esperanto of the Eye. But
-whence shall this message come? By what authority,
-by what sanction, shall it force itself upon
-the minds and hearts and souls of all men? If the
-screen falls eventually wholly into the control of
-demagogues, a medium for enlightenment that might
-save the race from the threatening evils of the future
-will not merely fail to fulfill its highest mission but
-will become the most powerful weapon of those who
-would undermine and presently destroy existing
-civilization.</p>
-
-<p class='c012'>As an uplifting, educational, civilizing force, the
-movie appears to be approaching the parting of the
-ways. As has been shown in preceding chapters, it
-has vastly enlarged its scope and possibilities as an
-influence, direct or indirect, upon the daily lives of
-<span class='pageno' id='Page_171'>171</span>millions of human beings. It has of late solved
-the major mechanical problems that confronted it.
-At its present rate of progress, the cinema will soon
-become more powerful as an influence upon the
-minds of the masses than are the newspaper, the
-novel and the play taken together.</p>
-
-<p class='c012'>For the sun never sets upon the screen! Day and
-night, in all parts of the civilized, and an increasing
-portion of the uncivilized, globe the motion picture
-is making its imprint upon the minds and souls of
-countless millions of men, women and children. It
-has taken possession of a polyglot world and is
-speaking daily to the human race in a tongue that
-is understood as readily on the Congo as at Cambridge.
-But what is it saying? “Ah, there’s the rub!”
-Is the screen merely a mirror in which Man looks
-upon his own face and turns away heedless of what
-his countenance might have taught him? Has the
-race finally found a way to that self-knowledge which
-might mean its eventual salvation only to misuse,
-as its wont has been, its newest medium for advancement?
-Can nothing be learned from the screen by
-the restless, harassed, apprehensive millions of the
-earth that shall make this first universal method of
-communication worthy of the possibilities for world-wide
-uplift that it possesses?</p>
-
-<p class='c012'>The answer to these queries depends largely upon
-<span class='pageno' id='Page_172'>172</span>your personal point of view, upon the philosophy of
-life which dominates your mental processes. If you
-are influenced by that widely-accepted generalization
-to the effect that “human nature never changes”
-you will not be inclined to take seriously our contention
-that by forcing Man to observe and study,
-by means of the screen, the blunders, idiocies, crimes
-and tragedies of his past he may be forced eventually
-to repent and reform, to make of his future something
-less reprehensible than his past has been. But human
-nature is not fixed—it is fluid. It has changed, and
-it is always in the process of changing. In fact, the
-time may not be far distant when not only the
-individual but the race at large, hitherto at the mercy
-of endocrinal glands, will find in the laboratory
-methods whereby thyroids and pituitaries and adrenals
-and the other chemical arbiters of the fate of
-men and nations may be so dominated by science
-that human nature will not merely change with
-heartbreaking slowness for the better but will spring
-at a bound into its supermanhood.</p>
-
-<p class='c012'>The above fantastic possibility is not, at this stage
-of the new biology, to be taken very seriously, but
-the suggestion thrown out serves, at least, to call
-attention to the fact that never before in the history
-of the race has Man been more concerned in his destiny
-than he is to-day, more inclined to turn away
-<span class='pageno' id='Page_173'>173</span>from old methods of solving the riddle of his being,
-methods that have long played him false, and to turn
-hopefully to new teachers, new sciences, new hopes,
-new horizons. And, lo, at this great moment, when,
-as never before, Man craves all knowledge that he
-may know himself, chance—if such there be—has
-vouchsafed to him the one thing needful for a racial
-self-revelation, namely, a universal language.</p>
-
-<p class='c012'>As I wrote the above, this morning’s newspapers
-were making the following announcement to their
-readers:</p>
-
-<p class='c019'>Plans for carrying on the work toward international
-peace by the Carnegie Endowment in Europe, Inc.,
-became known yesterday when Justice Guy of the New
-York Supreme Court approved an application for the
-incorporation of that organization. Among the objects
-to be attained by the corporation are: To advance the
-cause of peace among nations, to hasten the abolition of
-international war, and to encourage and promote peaceful
-settlement of international differences. In particular
-to promote a thorough and scientific investigation and
-study of the causes of war and of the practical methods
-to prevent and avoid it. To diffuse information and to
-educate public opinion regarding the causes, nature and
-effect of war, and means for its prevention and avoidance.
-To cultivate friendly feelings between the inhabitants of
-the different countries and to increase the knowledge and
-understanding of each other by the several nations, etc.</p>
-
-<p class='c020'>Praiseworthily lofty and noble as the projects outlined
-above may be, it is no disparagement of their
-<span class='pageno' id='Page_174'>174</span>promoters to assert that there is nothing startlingly
-new in the design they have at heart. In all generations
-there have been altruists who envisaged a world
-freed from war, but always has it happened that
-they have been aroused from dreams by the thunder
-of the guns. From one point of view at least, the
-saddest of countless sad sights in Europe after
-August 2, 1914, was the Peace Palace at the
-Hague.</p>
-
-<p class='c012'>But if there is nothing especially novel in what we
-may call the Carnegie creed as above worded, there
-is this to be said for the peace promoters of to-day
-that they have one great advantage over all their
-predecessors, even over those of ten years ago. A
-new medium for preventing Man from repeating his
-former errors and crimes is, by leaps and bounds,
-reaching a marvellous state of development. There
-is every reason to believe that the message above
-referred to, which a blood-stained race sorely needs,
-is that which the Carnegie Foundation is desirous of
-bringing to the minds and souls of men. But have
-the powers of evil and unrest, the promoters of
-international jealousies and hatreds, selfish demagogues
-craving always more power that they may
-make the worse appear the better reason, out-generaled
-the forces of righteousness and placed the
-screen in bondage to their pernicious designs? If
-<span class='pageno' id='Page_175'>175</span>they have, and the Esperanto of the Eye is to speak
-for Mr. Hyde instead of Dr. Jekyll, then has another
-great calamity befallen a race that had no need
-of more.</p>
-<div class='pbb'>
- <hr class='pb c003' />
-</div>
-<div class='chapter'>
- <span class='pageno' id='Page_177'>177</span>
- <h2 class='c010'><span class='c005'>CHAPTER XVI</span><br /> <br /><span class='c018'>THE MOVIE AND THE CENSOR</span></h2>
-</div>
-<p class='c011'><i>The Movie Ran Wild for Years—Not Threatened with
-Censorship Until too Old to Need it—What Christ Thought
-of Pharisees—History and Common-Sense Against Censorship—Rev.
-Newell Dwight Hillis Denounces it—Tories
-vs. Freemen, Yesterday and To-Day—American Constitution
-Doomed if Censorship Prevails.</i></p>
-<div class='pbb'>
- <hr class='pb c002' />
-</div>
-
-<div class='nf-center-c0'>
-<div class='nf-center c002'>
- <div><span class='pageno' id='Page_179'>179</span><span class='c007'>CHAPTER XVI</span></div>
- <div class='c000'><span class='c018'>THE MOVIE AND THE CENSOR</span></div>
- </div>
-</div>
-
-<p class='c011'><span class='sc'>We</span> Americans are forever boasting of our sense
-of humor, but we have a deplorable way of exhibiting
-a complete lack thereof at certain crises when its
-saving grace alone could rescue us from ludicrous
-inconsistency. When in the early life of the movie
-it most needed supervision and restraint it was
-allowed to run wild at its own free will, and at once
-became a naughty, mischievous boy, covered with
-mud. As it grew in years and achievement, developing
-gradually new and higher ideals, its need for
-parental discipline automatically decreased, and it
-exhibited internally those guiding, corrective powers
-that have made it constantly more worthy of the
-sympathy and support of the best element in our
-civilization. And then came to pass a manifestation
-of belated Pharisaism upon the part of certain
-narrow-minded influences in our community that
-would have been laughable had it not been fraught
-with serious consequences to a novel art-form struggling
-<span class='pageno' id='Page_180'>180</span>to find its appointed place in the life of the
-world. Where was America’s boasted sense of humor
-when the demand for movie censorship waxed loud—for
-minorities always make a great noise—long after
-any reasonable excuse for such a censorship, if such
-excuse there could be, had forever passed away?
-What would be said of a father who had allowed his
-son to indulge in every kind of youthful indiscretion
-until the latter had almost reached his majority and
-then, when the boy had shown signs of repentance,
-reform, regeneration, confined him forcibly to his
-room and fed him physically upon bread and water
-and mentally upon the old Blue Laws of Connecticut?
-Neither the heart nor the brain of such a father
-would appear to us as sound.</p>
-
-<p class='c012'>In the eleventh chapter of the Gospel according to
-St. Luke, Christ is quoted in ringing, uncompromising
-denunciation of that reactionary, tyrannical exercise
-of usurped authority which, through varied
-methods and media, has checked the progress of the
-human spirit toward enlightened freedom throughout
-all the centuries:</p>
-
-<p class='c019'>Woe unto you, scribes and Pharisees, hypocrites! for
-ye are as graves which appear not, and the men that
-walk over them are not aware of them.</p>
-
-<p class='c020'>And again he cries:</p>
-
-<p class='c019'><span class='pageno' id='Page_181'>181</span>Woe unto you also, ye lawyers! for ye lade men with
-burdens grievous to be borne, and ye yourselves touch
-not the burdens with one of your fingers.... Woe unto
-you, lawyers! for ye have taken away the key of knowledge:
-ye entered not in yourselves, and them that were
-entering in ye hindered.</p>
-
-<p class='c020'>“Ye have taken away the key of knowledge!”
-The crime of crimes, the unforgiveable sin! In this
-indictment that He brings against professional hair-splitters
-and obstructionists, selfishly standing in the
-way of human progress, the Christ gives divine sanction
-to Man’s efforts to satisfy the irresistible craving
-in his soul for light, ever more light, in the darkness
-through which he gropes. The fruit of the Tree of
-Knowledge is not, as in the old Eden legend, accursed,
-but is proclaimed by the Savior as food essential to
-that spiritual growth without which there could be
-no hope for our race.</p>
-
-<p class='c012'>The late Andrew D. White, in his great book dealing
-with the obstacles against which Science has had
-to struggle in its effort to enlarge the diameter of
-Man’s knowledge, paints a vivid picture of the tragic
-effects wrought by various forms of censorship upon
-the pathetic, heroic, Christ-sanctioned efforts of the
-human race to employ freely the key of knowledge
-to the end that we may always use “our dead selves
-as stepping-stones to higher things.” Prison, the
-<span class='pageno' id='Page_182'>182</span>stake, massacre, war—what weapon has not been
-used by the foes of enlightenment that they might
-check mankind in its rise toward heights upon which
-the ancient, unhallowed prerogatives of a few reactionaries
-could not survive? And always, in some
-form or other, censorship has been the most serviceable
-weapon, both in times of war and times of peace,
-by which relentless unprogressives could break the
-spirit of those who strove to loosen the shackles of
-ignorance from the human spirit. The marvel is not
-that Man knows so much to-day as the fact that he has
-won what he knows against almost insuperable odds.</p>
-
-<p class='c012'>There came to New York from somewhere in the
-West a year or so ago a loquacious fanatic who loudly
-asserted that the earth is flat. The metropolis refused
-to take this peripatetic crank seriously, gave him a
-passing glance and laugh, and went on its busy way,
-momentarily astonished, perhaps, at the amazing
-stubbornness displayed by outworn errors in refusing
-to remain dead and buried. It is seldom, of course,
-that the call of the past, the urge to ignorance and
-reaction, is so blatantly and audaciously sounded,
-but Dowie of Zion City differed only in degree and
-not in kind from those frequently well-intentioned
-but always misguided busybodies who believe that
-the screen can be kept decent not by public opinion
-and commercial common-sense, but only by groups
-<span class='pageno' id='Page_183'>183</span>of three, or five, or seven individuals wielding the
-arbitrary power of censorship.</p>
-
-<p class='c012'>The advocacy of official censorship of the movies
-is based upon a fallacy. Where the misguided men
-and women urging censorship make their chief error is
-in their attitude toward the rank and file of motion
-picture patrons. They base their demand for censorship
-upon the sweeping generalization that the majority
-of the millions of Americans who daily attend the
-movies crave salacious pictures and must be forcibly
-prevented from getting what they crave. This shows
-not merely ignorance of the psychology of the American
-people, but is an exhibition of indifference to the
-teachings of our national history that would be
-ridiculous if it were not so pernicious in its practical
-results. Furthermore, it is in essence the astounding
-proposition that there are millions of our countrymen
-who flock daily to the support of an institution that
-is openly undermining our most cherished ideals,
-brazenly attacking the home and poisoning the minds
-of our youth by the inculcation of ideas subversive
-of our existing civilization. Can not the fanatics
-who are demanding censorship realize that if the
-motion picture producers did not understand the
-American people, and our inherent and inherited inclination
-for cleanliness and decency, better than do
-the censor advocates the movie industry would have
-<span class='pageno' id='Page_184'>184</span>gone to financial smash long ago? Furthermore, if
-the American public is not to be trusted to choose its
-own amusements, and to automatically censor them
-at the box-office or the park gate, is it competent to
-make its own laws, elect its own executives, in short,
-to carry the American experiment in government by
-the people to the splendid success that awaits it?
-This query is searching and fundamental. Advocacy
-of censorship in any form for the people of this
-country is a manifestation of un-Americanism that is
-as surely foredoomed to failure as was George III’s
-attempt to enforce a tax upon our ancestor’s tea.
-In truth, censorship, both fundamentally and historically,
-springs from power usurped and not from an
-altruistic regard for the moral welfare of a community.
-Its beneficiaries centuries ago learned how
-to camouflage their love of tyranny behind an assumed
-regard for the welfare of the public. But the
-people of the United States, as becomes daily more
-apparent, are too well informed, too sensitive to the
-unceasing efforts of old tyrannies to gain new victories,
-too jealous of the heritage of freedom that
-was won for them on hard-fought battlefields, to
-surrender their priceless liberty of thought and
-speech and educational and recreational choice to an
-outworn and discredited form of supervision.</p>
-
-<p class='c012'>The significance of a recent election held in one of
-<span class='pageno' id='Page_185'>185</span>our historic cradles of liberty, the State that can
-boast of Concord, Lexington and Bunker Hill, in
-connection with the subject under discussion can
-hardly be over-estimated. In 1921 the legislature of
-Massachusetts was induced to pass a censorship law.
-By petition it became a matter for referendum, and
-on November 7, 1922, the electorate of the Bay
-State voted upon the question whether or not they
-desired a censorship of the motion picture. The
-people defeated the measure by a vote of 553,173
-to 208,252, a majority of 344,921 against censorship.
-Again had Massachusetts given an outward and visible
-sign of her inward and spiritual detestation of
-Toryism not essentially different in kind from that
-which she displayed when “a snuffy old drone from
-a German hive” was endeavoring, by force of arms,
-to hold her in leading-strings. What intrigues, if it
-does not startle and perplex, a thoughtful historian
-in connection with the above is that to-day in this
-country there is a clash, affecting the lives of every
-one of us, between the ideals which a century and a
-half ago placed George of England and George of
-Virginia in opposite and warring camps upon certain
-basic propositions connected with the subject of
-human liberty. But it is inconceivable, of course,
-that the spirit of George the Thirdism can have anything
-but a temporary influence in the United States
-<span class='pageno' id='Page_186'>186</span>in the twentieth century, despite the noise now made
-by short-sighted, misguided or actually unprincipled
-champions of movie censorship—a censorship that,
-were there nothing else to urge against it, is an
-unnecessary and expensive luxury in light of the fact
-that the States and cities of our nation are adequately
-provided with laws and ordinances protecting the
-amusement-seeking public from indecent and immoral
-exhibitions.</p>
-
-<p class='c012'>The Rev. Dr. Newell Dwight Hillis, of Plymouth
-Church, Brooklyn, N.Y., one of the ablest, most
-eloquent, scholarly and influential divines in this
-country, referring in a recent sermon to matters
-touched upon in this chapter, said:</p>
-
-<p class='c019'>The descendants of the Puritans and the Dutchmen,
-whose fathers rebelled against the censors of the James I
-era, dictating to them what creed and government they
-must accept, find it hard, after three hundred years of
-freedom of press and speech, to go back to the very
-thing from which their ancestors fled. Long ago the historians
-said that the American Republic was the vision
-of John Milton in his plea for the liberty of the printing-press,
-set up in code and constitution. The genius
-of our Republic is personal responsibility, individual
-excellence. A father and mother must rise up early
-and sit up late to teach their boy and girl to think for
-themselves, using their intellect; to weigh for themselves,
-using their judgment; to decide for themselves,
-using their own conscience and will.</p>
-
-<p class='c020'><span class='pageno' id='Page_187'>187</span>“Hell is paved with good intentions.” The tragedy
-that we call human history is made more understandable
-by these depressing, revelatory words. The
-fussy, the futile, those whose hearts are kindly but
-whose brains are weak, whose motives are praiseworthy
-but whose methods are inept and inadequate,
-have, from the beginning of time, made life harder
-than it need be for their fellow-men. When these
-well-intentioned but badly-balanced busybodies combine
-with stronger characters whose motives are
-reprehensibly selfish to mould men in the mass to
-their own narrow pattern, denying to the individual
-that freedom of choice regarding his own affairs that
-is one of the essential bulwarks of Anglo-Saxon civilization,
-an internal menace has come to American
-institutions more threatening than any external peril
-now within our purview.</p>
-
-<p class='c012'>But censorship of the movies will be, in all probability,
-only a passing and more or less localized
-phase of our national tendency to indulge in mischievous
-experimental legislation. If not, however,
-if censorship should ever become both national and
-permanent, then would be sounded the doom of those
-emancipatory institutions which have made of our
-American experiment in self-government the one
-great hope, the one burning beacon-light, for an
-over-governed, over-burdened, over-censored world.</p>
-<div class='pbb'>
- <hr class='pb c003' />
-</div>
-<div class='chapter'>
- <span class='pageno' id='Page_189'>189</span>
- <h2 class='c010'><span class='c005'>CHAPTER XVII</span><br /> <br /><span class='c018'>THE MOVIE AS A WORLD LANGUAGE</span></h2>
-</div>
-<p class='c011'><i>The Esperanto of the Tongue—Its Rapidly Increasing
-Vogue—All Countries Taking It Up—Its Inferiority to the
-Esperanto of the Eye—Together They May Save the World—“The
-Covered Wagon”—Its Success as a Picture—Rheims
-Cathedral and a Prairie Schooner Symbols of Man’s
-Balanced Fate—Will the Race Choose to Construct or to
-Destroy?</i></p>
-<div class='pbb'>
- <hr class='pb c002' />
-</div>
-
-<div class='nf-center-c0'>
-<div class='nf-center c002'>
- <div><span class='pageno' id='Page_191'>191</span><span class='c007'>CHAPTER XVII</span></div>
- <div class='c000'><span class='c018'>THE MOVIE AS A WORLD LANGUAGE</span></div>
- </div>
-</div>
-
-<p class='c011'><span class='sc'>It</span> would be inexpedient, I believe, for me to bring
-this inadequate, but, I hope, more or less illuminating,
-investigation of the origin, present status and future
-possibilities of the screen to an end without going
-more into detail regarding what I have called the
-Esperanto of the Eye. That many of the ills to which
-flesh is heir, especially those springing from misunderstandings
-between races and nations, might be
-avoided, in great part, at least, by means of a
-universal language is far from being a recent idea.
-Like most seemingly modern generalizations, such
-as the theory of evolution, the law of the conservation
-of energy, and other apparently recent forward steps,
-the possibility of a tongue that should be understood
-of all men had come within the purview of the Greek
-and Roman writers of the classic period. But the
-intervention of the so-called Dark Ages, delaying
-Man’s upward progress by a thousand years, extinguished
-many a light which “the glory that was
-<span class='pageno' id='Page_192'>192</span>Greece” had given to the world, and it was not until
-comparatively recent times that any effort of a
-practical and promising nature had been made to
-provide the race with a poultice for healing the blows
-inflicted upon it at the Tower of Babel.</p>
-
-<p class='c012'>To-day, however, the universal language known as
-Esperanto, a survival of the fittest from several
-tongues designed in recent years for general use, is
-making real progress in various parts of the world.
-The report of the General Secretariat of the League
-of Nations for 1922 says: “Language is a great force,
-and the League of Nations has every reason to watch
-with particular interest the progress of the Esperanto
-movement, which should become more wide-spread
-and may one day lead to great results from the point
-of view of the moral unity of the world.”</p>
-
-<p class='c012'>The astonishing progress of Esperanto in its conquest
-of a polyglot globe is dealt with by John K.
-Mumford in a recent most readable article in the
-New York <i>Herald</i>, in which he says:</p>
-
-<p class='c019'>Since 1920 on an average a new book in Esperanto has
-appeared every other day. Text-books and dictionaries
-exist in French, English, Arabic, Armenian, Czech,
-Bulgarian, Danish, Esthonian, Finnish, German, Greek,
-Welsh, Hebrew, Spanish, Dutch, Hungarian, Icelandic,
-Italian, Japanese, Georgian, Catalonian, Chinese, Croat,
-Latin, Latvian, Lithuanian, Polish, Portuguese, Rumanian,
-Russian, Ruthenian, Ukrainian, Serbian, Slovakian,
-<span class='pageno' id='Page_193'>193</span>Slovenian, Turkish and Visayan (Philippine
-Islands). Many millions of these books have been
-distributed.</p>
-
-<p class='c020'>Whatever may be one’s attitude toward the
-League of Nations, the advocacy of “the moral unity
-of the world” by that organization must meet with
-approval by the vast majority of right-thinking men.
-Through moral unification only can the human race
-reach that plane of civilization upon which freedom
-from the major ills which now afflict it can be attained.
-And that the Esperanto of the Tongue, a
-universal language that is rapidly enlarging the scope
-of its influence, can perform a mighty service in the
-cause of peace and progress can not be doubted.
-But compared to the Esperanto of the Eye, the
-universal language sprung from the screen, its conquest
-of the earth is painfully slow, and its final
-complete triumph would still leave the world-language
-of the eye more potent in many ways than the
-world-language of the tongue.</p>
-
-<p class='c012'>To illustrate the above, let me quote again from
-Mr. Mumford, who, in discussing the benefits
-bestowed by Esperanto upon commerce, says: “In
-Esperanto a business concern can get out a circular
-setting forth the merits of a washing machine or a
-face lotion so that even an Eskimo woman can read
-it, provided she has taken six months lessons in the
-<span class='pageno' id='Page_194'>194</span>universal language.” But in the twinkling of an eye
-this Eskimo woman could learn from the screen what
-it might take her half a year to glean from the advertising
-circular. Furthermore, for many years to come,
-the Eskimos, not to speak of the more highly civilized
-races, are more likely to be in constant touch
-with the Esperanto of the Screen than with the
-Esperanto of the Printing-Press.</p>
-
-<p class='c012'>Of course, what men or nations say to each other
-is essentially more important than the vehicle which
-they use for saying it. Neither the Esperanto of the
-Tongue nor of the Eye can be of great service to the
-cause of civilization unless they disseminate enlightenment
-rather than confusion, good rather than evil,
-love rather than hatred, unless they tighten rather
-than loosen the bonds that hold the nations together
-in times of peace.</p>
-
-<p class='c012'>But what Man may do ultimately with his new
-media for world-wide intercommunication can be, at
-this juncture, only a matter for vague, though, perhaps,
-hopeful, conjecture. There is one fact, however,
-that stands out in startling significance as we
-contemplate the progress which mankind is making
-toward the final removal of all barriers toward racial
-self-knowledge—namely, that humanity seems, for
-the first time in its career, to feel that the Sphinx
-whose other name is History is presently to reveal
-<span class='pageno' id='Page_195'>195</span>the secret which, throughout all the ages, it has managed
-to conceal. The disappearance of the last
-frontier, the solving of Earth’s ancient mysteries, the
-coming of the wireless and the Esperanto of the
-Tongue and of the Eye seem to presage some new
-revelation to the soul of Man that shall remove
-forever from the entrance to the Garden of Eden
-that angel with the flaming sword.</p>
-
-<p class='c012'>Strange, is it not, that close study of the movie and
-all its works, both good and bad, should intensify the
-optimism of one who only a few short years ago had
-abandoned all hope that civilization could ever again
-be given the opportunity to regain its higher self and
-fulfill the promise it had once vouchsafed to the race?
-One foggy morning in the Autumn of 1917 I found
-myself, in company with a fellow newspaper-correspondent,
-representing an English daily, on the French
-front, in the shell-torn square in front of the grand
-old cathedral at Rheims. That very morning high
-explosives from the German lines had done further
-damage to this ancient glory of Gothic architecture,
-and torn and shattered, defaced and despoiled, it
-limped toward Heaven, sadly crippled but forever
-sublime. As I stood gazing, awe-stricken and depressed
-at the desecrated façade, the outward and
-visible sign of Man’s inhumanity to God, my English
-companion approached me, stuck his monocle into
-<span class='pageno' id='Page_196'>196</span>his eye, gazed at the ruin before us, and drawled,
-“My word, but it has been knocked about a bit,
-hasn’t it?”</p>
-
-<p class='c012'>Yes—and so has our modern civilization been
-knocked about a bit, to state the case with typically
-British reserve. As with Rheims cathedral, so with
-the social structure Man has patiently and painfully
-erected through recent centuries; it must be repaired,
-strengthened, and, above all, defended from the
-iconoclasm that may menace it in the future. And
-for this renaissance of civilization, and its protection
-from the internal and external foes by which it was
-recently so nearly destroyed and by which it is still
-threatened, the cinematograph can, if God is willing
-and Man is wise, be of greater service than the
-majority of people yet fully realize.</p>
-
-<p class='c012'>Not a day has gone by recently when I have not
-come upon some new proof that the pessimism which
-overwhelmed me as I gazed in 1917 at the outraged
-façade of Rheims is not unreasonably to be replaced
-by an optimism begotten of the movie. I saw Man
-in those dark days on the French front in his iconoclastic
-mood, wantonly destroying the proudest
-relics of the creative genius of his forebears. To-day
-I find the screen achieving wonders in conserving, for
-the sake of posterity, the memory of epic, epoch-making
-deeds of derring-do that not only glorify our
-<span class='pageno' id='Page_197'>197</span>past but inspire us with hope and courage and
-ambition for the future.</p>
-
-<p class='c012'>In illustration of this, let me say something of a
-recent motion picture destined to win new friends
-for an art-form which has only of late been recognized
-by the more conservative of our intelligenzia as
-worthy of their interest and regard. The screening of
-Emerson Hough’s historical romance “The Covered
-Wagon,” which deals with the heroic achievements
-of the pioneers who blazed a trail, in their quest of
-California gold, across the prairies and the Rockies,
-thus conferring a priceless boon upon a nation in the
-making, is one of the most important milestones in
-the progress of the movie upward toward its highest
-plane of endeavor. Says Jesse L. Lasky, of the
-Famous Players-Lasky Corporation, speaking of his
-organization’s splendid contribution not merely to
-movie fans but to those who believe that by the visual
-study of his past Man may find both warnings and
-inspirations for his future:</p>
-
-<p class='c019'>We did our utmost to make this the picture of a
-decade—a living, moving, historical spectacle which
-would be of great worth to the world. For the reason
-that we feel that our efforts have been successful we are
-therefore going to offer prints to the Smithsonian Institution
-for preservation in the archives of that institution.
-Probably never again will a real buffalo hunt be
-staged, and it is doubtful if any producers will again
-<span class='pageno' id='Page_198'>198</span>undertake the immense task involved in “The Covered
-Wagon.”</p>
-
-<p class='c020'>Before the actual screening of the story was begun,
-scouting in search of an appropriate site for the
-project was carried on in the states of California,
-Utah, Nevada, Oregon, Idaho, Wyoming, Montana,
-New Mexico and Arizona. A location was finally
-chosen in Utah, ninety miles from the nearest town
-and railroad station. As the instant popular success,
-combined with the historical importance of “The
-Covered Wagon,” have a direct bearing upon the
-prophecy and suggestion which I made in the opening
-chapter of this book, I shall quote at some
-length from Mr. James Cruze, to whose energy,
-enthusiasm and skill as a director the triumphant
-screening of Mr. Hough’s stimulating novel is largely
-due. Says Mr. Cruze:</p>
-
-<p class='c019'>Did you ever sit on the edge of a volcano expecting
-an eruption any instant? That was my position. Our
-camp was not patterned after Fifth Avenue, and I never
-knew when something might not break loose. One of the
-difficult problems was the rehearsing of the Indians for
-the attack on the wagon train. This had to be well timed,
-so that nobody would be hurt. But the Indians got so
-excited, whether or not the cameras were grinding, that
-we could hardly restrain them.</p>
-
-<p class='c022'>The breaking of the steers to yoke was another exciting
-job. Quite a number of the cowboys with us would not
-<span class='pageno' id='Page_199'>199</span>tackle that work, so we had to get special men. They
-finally accomplished this by yoking the steers together
-and leaving them for twenty-four hours, and then they
-were usually willing to stand.</p>
-
-<p class='c022'>Then that buffalo hunt on Antelope Island, in Great
-Salt Lake! I shall never forget that. It was thrilling,
-too; at least Karl Brown, the camera man, thought so.
-He wanted a close-up of a charging bull buffalo. He had
-photographed such gems as a hippopotamus, a rhinoceros
-and several other animals, even an elephant; but he
-found that a bull buffalo bears a distinct aversion to
-the camera, or something of the sort.</p>
-
-<p class='c022'>We had a stockade built to protect the camera men,
-but Brown had to get outside for this particular shot.
-He got it, but only a narrow shave prevented the buffalo
-from getting him. One of the cowboys fired in time and
-we had buffalo steak that night. Some people told me
-that Brown felt a little delicacy in the matter and
-would not eat any.</p>
-
-<p class='c022'>We forded the Kaw River with our wagon train and
-our horses and cattle. We—yes, we got them across.
-It was a frightful scramble, and all I know is that we
-reached the other side. In the end I was thankful, as
-any one can imagine, when the picture was finished. They
-tell me it’s good. It ought to be.</p>
-
-<p class='c020'>What can not Man learn eventually through the
-Esperanto of the Eye? History is the tale of his
-conflict between two elements in his nature, the constructive
-and the destructive. The picture whose
-evolution is presented in detail above preserves for
-posterity a thrilling record of our forebears in their
-<span class='pageno' id='Page_200'>200</span>Herculean task of winning a continent from savagery
-for civilization. It is a representation of Man under
-the influence of his eternal constructive impetus.
-Were I drawing an illustration for this chapter, I
-should depict Rheims cathedral shattered by high
-explosives beside a prairie schooner drawn by oxen
-and ask my readers to judge between them, to say
-which sketch gave us the higher opinion of humanity.
-Is our race to permit eventually its constructive or
-its destructive inclinations to dominate its fate? This
-is the crucial question agitating mankind to-day, and
-upon the answer given to it the future of all things
-worth while in the world depends. Who dare assert
-that that answer is not more likely to be what it
-should be because the movie is constantly displaying
-a fuller appreciation of the lofty mission upon earth
-that has been assigned to it?</p>
-<div class='pbb'>
- <hr class='pb c003' />
-</div>
-<div class='chapter'>
- <span class='pageno' id='Page_201'>201</span>
- <h2 class='c010'><span class='c005'>CHAPTER XVIII</span><br /> <br /><span class='c018'>THE MOVIE AS THE HOPE OF CIVILIZATION</span></h2>
-</div>
-<p class='c011'><i>Buried Civilizations—They Perished from Lack of
-Intercommunication—Civilization now World-Wide—Its
-Salvation Depends on Mutual Understanding—The Screen
-the Only Universal Tongue—How it can be Made to
-Rescue the Race—A Dream that Should Come True.</i></p>
-<div class='pbb'>
- <hr class='pb c002' />
-</div>
-
-<div class='nf-center-c0'>
-<div class='nf-center c002'>
- <div><span class='pageno' id='Page_203'>203</span><span class='c007'>CHAPTER XVIII</span></div>
- <div class='c000'><span class='c018'>THE MOVIE AS THE HOPE OF CIVILIZATION</span></div>
- </div>
-</div>
-
-<p class='c011'><span class='sc'>No</span> conscientious writer begins the final chapter of
-a book that has engaged his energies for a considerable
-period of time without a feeling of mingled
-regret and apprehension. He lays aside reluctantly
-a piece of work which, at its inception, seemed worth
-doing, and whose doing has given him real pleasure;
-and, at the same time, he is haunted by the fear
-that for the attainment of the purpose which he has
-had in view he has left something of vital importance
-unsaid, has failed to marshal his facts, figures, suggestions
-and arguments to the best advantage, and
-may have allowed at times his own enthusiasm for
-the subject he has had in hand to repel his less
-sympathetic readers. This latter possibility is especially
-disquieting to a writer who has endeavored to
-stress the significance of the movie, in its constantly
-multiplying manifestations, as a new but possibly
-determining factor in the struggle of modern civilization
-to save itself from the many foes besetting it.
-<span class='pageno' id='Page_204'>204</span>It is hard for “the man on the street,” a clear-headed
-but rather unimaginative being, for whom, among
-others, this book is written, to admit that what has
-seemed to him for years past to be but a more or
-less interesting form of amusement, too much given
-to errors of taste and judgment, has become, of late,
-through an amazingly rapid process of evolution, a
-world power, the influence of which upon the lives
-of individuals and of nations can not easily be over-estimated.
-But the business, politics and international
-affairs of the world are dominated for the
-most part by this same man on the street, and it is
-imperative, for the sake of his own ultimate welfare,
-as well as for the good of the race at large, that he be
-made to realize that the screen as an entertainer,
-educator, drummer, possessing a monopoly of the
-race’s only universal language, is worthy of his most
-earnest attention.</p>
-
-<p class='c012'>In a letter recently written by President Harding
-to President Sills of Bowdoin College is to be found
-the following interesting prophecy:</p>
-
-<p class='c019'>We shall from this time forward have a much more
-adequate conception of the essential unity of the whole
-story of mankind, and a keener realization of the fact
-that all its factors must be weighed and appraised if any
-of them are to be accurately estimated and understood.
-I feel strongly that such a broader view of history, if it
-can be implanted in the community’s mind in the future
-<span class='pageno' id='Page_205'>205</span>through the efforts of educators and writers, will contribute
-greatly to uphold the hands and strengthen the
-efforts of those who will have to deal with the great
-problem of human destiny, particularly with that of
-preserving peace and outlawing war.</p>
-
-<p class='c020'>This recently accepted broader view of history
-which, as President Harding says, is an influence
-making for peace, a new ally to the world forces
-struggling for a higher and better civilization, can
-not be implanted in the minds of the public, as I have
-demonstrated in the first chapter of this book,
-through educators and writers employing only the
-old media for the dissemination of their teachings.
-Neither the book, the rostrum, the pulpit, the
-printed word, nor all of them combined, have made,
-nor can they make, that kind of impress upon the
-much-too-illiterate public which will compel the race
-to cease committing its habitual crimes and blunders.</p>
-
-<p class='c012'>But, strangely enough, at the very moment when
-the enlightened minds of all nations, through the
-words of contemporary statesmen, scholars and
-writers, have become convinced of the “essential
-unity” of human history there has been granted to
-mankind a medium for the universal dissemination of
-new ideas, discoveries, facts and generalizations that
-has in it the power to perform for the race a service
-the necessity for which President Harding has eloquently
-<span class='pageno' id='Page_206'>206</span>demonstrated. Scientists and historians have
-of late served as continuity writers for the great picture
-drama of man’s past, and, lo, the story of the
-race reveals itself not as scattered, unrelated incidents
-but as a majestic, coördinated tale, but partially
-told, whose dénouement may be more splendid than
-we have hitherto dared to hope it could be.</p>
-
-<p class='c012'>No student of world affairs can fail to be impressed,
-despite the cataclysm that overtook the race in 1914,
-by the pathetic but hopeful and inspiring fact that
-mankind, by a reasonable and not too difficult confinement
-of his energies to civilized, peaceful, constructive
-activities, could raise itself to a much higher
-plane of civilization in a comparatively short time
-from the slough of despondency in which it now finds
-itself. All that is necessary to give Man the buoyancy,
-courage and incentive necessary to overcome
-the evils that beset the world is the assurance that
-the iconoclasm that periodically destroys his own
-handiwork, the destructive mischievousness of an
-evil spirit that he has not as yet exorcised, shall never
-again be allowed to function, that wide-spread wars
-shall be permanently relegated to the bloody, accusatory
-past. The osteopaths assert that a slight maladjustment
-of even a small bone in a man’s skeleton
-may doom him to death from some fatal malady
-seemingly unrelated to the framework of his body.
-<span class='pageno' id='Page_207'>207</span>Whatsoever may be the truth in this assertion, it
-serves to illustrate the point I am making, namely,
-that the cause of war—any war, small or great,—appears
-to be almost always ludicrously insignificant
-compared to the damage it does. We are always face
-to face with the hideous fact that any slight dislocation
-of the bony structure of modern civilization
-might, as was shown by the recent war of wars,
-bring about its complete annihilation. Surely it is
-incumbent upon us, if we are not, as a race, madmen
-or morons, to take full advantage of any new medium
-or method that presents itself for the safeguarding of
-peace on earth, for the furtherance of good will to
-men.</p>
-
-<p class='c012'>Since that red day in June, 1914, when the assassin
-Gavrilo Princip fired the shot that not only echoed
-around the world but almost overturned the very
-pillars of civilization’s temple, two antagonistic tendencies
-upon the part of mankind have displayed
-themselves with unprecedented impressiveness.
-Man’s destructiveness has been raised to the nth
-power, while his constructive ingenuity has been
-exhibited in an amazing and encouraging way. The
-laboratories of the world to-day are solving problems
-the solution of which places the human race absolutely
-in control of its own destiny. It may, if it so
-chooses, commit suicide through high explosives or
-<span class='pageno' id='Page_208'>208</span>poison gas, or it may devote itself successfully to the
-overthrow and annihilation of the Four Horsemen
-of the Apocalypse, War, Famine, Poverty and
-Disease.</p>
-
-<p class='c012'>Now what bearing has all this upon the subject-matter
-of this book, what has a biography of the
-movie got to do with the choice mankind must
-presently make between a higher civilization and a
-return to savagery, between the call of the millennium
-and the lure of the jungle, between science making
-earth a paradise and science making earth a hell? If
-my preceding chapters have not supplied a convincing
-answer to this query, let me, even though I repeat
-myself, endeavor, before I bring this labor of love
-to a close, to formulate a concise, but comprehensive
-and convincing, answer to a question that future generations
-may consider the most important that the
-soul of Man ever asked of the physical universe. Is it
-not conceivable that posterity will laud us of to-day
-for inventing the Esperanto of the Eye and marvel
-at us because we failed to make full use of it to attain
-that enlightenment which is the <i>sine qua non</i> of our
-race’s salvation? May not our descendants revere us
-for inventing the screen, while, at the same time,
-they mock at us for our delay in taking advantage
-of its highest possibilities as an ally to progress, as a
-defense against racial deterioration?</p>
-
-<p class='c012'><span class='pageno' id='Page_209'>209</span>In various parts of the world of late, in the Arctic
-regions, in South and Central America, in Mexico
-and New Mexico, in South Africa and Egypt, in
-Asia Minor and elsewhere, archæologists have,
-through excavations and allied activities, brought to
-light the remains of prehistoric civilizations so remote
-in time and so high in character that a new aspect
-has been given to various periods in the progress of
-the race from the cave and jungle to Paris and New
-York. It is unquestionable that Man during the
-countless ages that have passed has attained at times
-in various localities a condition of cultured enlightenment
-that appears admirable from our modern
-point of view only to lose it again either through
-internal or external foes, or through both combined.
-The outstanding and highly significant fact is this,
-that the human race, no matter how splendid a
-development it might display sporadically and locally,
-could make no general and permanent progress
-until the nations had devised some method of wide-spread
-intercommunication. The earth is a graveyard
-of great cities and great peoples who were
-forced to pass into oblivion without revealing to the
-outer barbarians of their time the secret of their
-greatness. Nor was a highly civilized people in one
-part of the world able to form ties with some equally
-advanced people far afield—and so, though they both
-<span class='pageno' id='Page_210'>210</span>possessed the key to the higher knowledge, they were
-ignorant of each other and both were doomed eventually
-to perish.</p>
-
-<p class='c012'>To-day civilization, so far as its surface manifestations
-are concerned, is not a localized but a world-wide
-phenomenon. It can not be completely buried,
-as have been so many of its miniature predecessors.
-The Congo has its telephones and the Arctic region
-its wireless. But in so far as modern civilization is
-more comprehensive than the Babylonian or the
-Egyptian, is not provincial but cosmopolitan, so
-would its downfall be more tragically appalling than
-any catastrophe that has yet afflicted the human
-race. And from all parts of the world come to us the
-voices of observant men and women who, alive to the
-warnings vouchsafed to us by the recent war of wars,
-are imploring humanity to look not with passion but
-with reason at the situation of the world to-day and
-to take measures at once that shall drag us back
-from the edge of the precipice we have reached.</p>
-
-<p class='c012'>Has the Esperanto of the Eye, the only medium
-the race has ever devised for universal intercommunication,
-come too late to rescue mankind from
-impending doom? Not if rulers, law-makers, teachers,
-preachers, diplomatists, statesmen, all men and
-women who influence the heart, mind and conscience
-of human groups, small or great, realize in time that
-<span class='pageno' id='Page_211'>211</span>in the screen the race has found a medium which,
-rightly used, could mould for it a future infinitely
-superior to its deplorable past.</p>
-
-<p class='c012'>There will be, I fully realize, those who will jeer
-at the basic idea underlying the contention that I
-have made in this little book, ridicule me for believing
-that, although a man cannot raise himself by his
-boot-straps, mankind at large can elevate itself by
-means of the regenerated, ever-increasingly-potent
-movie. Nevertheless, as I have been describing in
-some detail the evolutionary steps that have raised
-the screen from a toy to a world power, have broadened
-its scope from a plaything to a sleepless influence
-affecting the destinies of men and nations, I have
-been constantly more convinced that the suggestion
-regarding a great world centre for the enlightenment
-of mankind through visual instruction, made in my
-first chapter, becomes every month more feasible, as
-it also, as the days pass and the world appears to go
-from bad to worse, grows more imperatively necessary.
-The screen is a mirror in which the race can
-see itself as it has been and as it is, and a tongue,
-comprehended of all men, that might, if it rises to
-its great mission, bring salvation to the world.</p>
-
-<p class='c012'>“A lighthouse of the past, a university of universities,
-a fountain of all revealed knowledge, inculcated
-through a medium understood of all men, a
-<span class='pageno' id='Page_212'>212</span>Mecca for the pilgrims of progress from all comers
-of the earth,”—that is my dream, and, for having
-dreamed it, I know that I am a better man. By the
-same token, the human race would become a better
-race if it possessed the foresight and common-sense
-to make my dream come true!</p>
-<div class='pbb'>
- <hr class='pb c003' />
-</div>
-<div class='chapter'>
- <span class='pageno' id='Page_213'>213</span>
- <h2 class='c010'><span class='c005'>APPENDICES</span></h2>
-</div>
-<div class='pbb'>
- <hr class='pb c002' />
-</div>
-<div class='chapter'>
- <span class='pageno' id='Page_215'>215</span>
- <h2 class='c010'><span class='c023'>APPENDIX A</span><br /> <br /><span class='c018'>STATISTICS SHOWING THE SCOPE OF THE MOTION PICTURE INDUSTRY</span></h2>
-</div>
-<table class='table1' summary=''>
-<colgroup>
-<col width='72%' />
-<col width='27%' />
-</colgroup>
- <tr>
- <td class='c015'>Motion picture theatres in the United States</td>
- <td class='c016'>15,000</td>
- </tr>
- <tr>
- <td class='c015'>Seating capacity (one show)</td>
- <td class='c016'>7,605,000</td>
- </tr>
- <tr>
- <td class='c015'>Average weekly attendance at picture theatres</td>
- <td class='c016'>50,000,000</td>
- </tr>
- <tr>
- <td class='c015'>Admissions paid annually</td>
- <td class='c016'>$520,000,000</td>
- </tr>
- <tr>
- <td class='c015'>The average number of reels used for one performance</td>
- <td class='c016'>8</td>
- </tr>
- <tr>
- <td class='c015'>Average number of seats in picture theatres</td>
- <td class='c016'>507</td>
- </tr>
- <tr>
- <td class='c015'>Number of persons employed in picture theatres</td>
- <td class='c016'>105,000</td>
- </tr>
- <tr>
- <td class='c015'>Persons employed in picture production</td>
- <td class='c016'>50,000</td>
- </tr>
- <tr>
- <td class='c015'>Permanent employees in all branches of picture industry</td>
- <td class='c016'>300,000</td>
- </tr>
- <tr>
- <td class='c015'>Investment in motion picture industry</td>
- <td class='c016'>$1,250,000,000</td>
- </tr>
- <tr>
- <td class='c015'>Approximate cost of pictures produced annually</td>
- <td class='c016'>$200,000,000</td>
- </tr>
- <tr>
- <td class='c015'>Salaries and wages paid annually at studios in production</td>
- <td class='c016'>$75,000,000</td>
- </tr>
- <tr>
- <td class='c015'>Cost of costumes, scenery, and other materials and supplies used in production annually</td>
- <td class='c016'>$50,000,000</td>
- </tr>
- <tr>
- <td class='c015'><span class='pageno' id='Page_216'>216</span>Average number of feature films produced annually</td>
- <td class='c016'>700</td>
- </tr>
- <tr>
- <td class='c015'>Average number of short reel subjects, excluding news reels, annually</td>
- <td class='c016'>1,500</td>
- </tr>
- <tr>
- <td class='c015'>Taxable motion picture property in the United States</td>
- <td class='c016'>$720,000,000</td>
- </tr>
- <tr>
- <td class='c015'>Percentage of pictures made in California (1922)</td>
- <td class='c016'>84%</td>
- </tr>
- <tr>
- <td class='c015'>Percentage of pictures made in New York (1922)</td>
- <td class='c016'>12%</td>
- </tr>
- <tr>
- <td class='c015'>Percentage of pictures made elsewhere in United States (1922)</td>
- <td class='c016'>4%</td>
- </tr>
- <tr>
- <td class='c015'>Foreign made pictures sent here for sale (1992)</td>
- <td class='c016'>425</td>
- </tr>
- <tr>
- <td class='c015'>Foreign made pictures sold and released for exhibition</td>
- <td class='c016'>6</td>
- </tr>
- <tr>
- <td class='c015'>Theatres running six to seven days per week</td>
- <td class='c016'>9,000</td>
- </tr>
- <tr>
- <td class='c015'>Theatres running four to five days per week</td>
- <td class='c016'>1,500</td>
- </tr>
- <tr>
- <td class='c015'>Theatres running one to three days per week</td>
- <td class='c016'>4,500</td>
- </tr>
- <tr>
- <td class='c015'>Lineal feet of film exported in 1921</td>
- <td class='c016'>140,000,000</td>
- </tr>
- <tr>
- <td class='c015'>Lineal feet of film exported in 1913</td>
- <td class='c016'>32,000,000</td>
- </tr>
- <tr>
- <td class='c015'>Percentage of American films used in foreign countries</td>
- <td class='c016'>90</td>
- </tr>
- <tr>
- <td class='c015'>Film footage used each week by news reels</td>
- <td class='c016'>1,400,000</td>
- </tr>
- <tr>
- <td class='c015'>Combined circulation of news reels weekly</td>
- <td class='c016'>40,000,000</td>
- </tr>
- <tr>
- <td class='c015'>Number of theatres using news reels weekly</td>
- <td class='c016'>11,000</td>
- </tr>
- <tr>
- <td class='c015'>Amount spent annually by producers and exhibitors in newspaper and magazine advertising</td>
- <td class='c016'>$5,000,000</td>
- </tr>
- <tr>
- <td class='c015'><span class='pageno' id='Page_217'>217</span>Amount spent annually by producers in photos, cuts, slides, and other accessories</td>
- <td class='c016'>$2,000,000</td>
- </tr>
- <tr>
- <td class='c015'>Amount spent annually by producers in lithographs</td>
- <td class='c016'>$2,000,000</td>
- </tr>
- <tr>
- <td class='c015'>Amount spent annually by producers in printing and engraving</td>
- <td class='c016'>$3,000,000</td>
- </tr>
- <tr>
- <td class='c015'>Hospitals and charitable institutions in U. S. equipped for showing motion pictures, Jan. 1, 1923</td>
- <td class='c016'>7,000</td>
- </tr>
- <tr>
- <td class='c015'>The number of schools and churches in U. S. equipped for showing motion pictures, Jan. 1, 1923, almost equals the number of theatres.</td>
- <td class='c016'>&nbsp;</td>
- </tr>
- <tr>
- <td class='c015'>Practically every State and Federal Penitentiary, Penal Institution and House of Detention in the U. S. shows motion pictures regularly to their inmates.</td>
- <td class='c016'>&nbsp;</td>
- </tr>
-</table>
-<div class='pbb'>
- <hr class='pb c003' />
-</div>
-<div class='chapter'>
- <span class='pageno' id='Page_218'>218</span>
- <h2 class='c010'><span class='c023'>APPENDIX B</span><br /> <br /><span class='c018'>THE SCREEN AS A NEW LIFE GIVER TO LITERARY CLASSICS</span></h2>
-</div>
-
-<p class='c011'>The following quotations are culled from recent reports
-made by librarians in various parts of the United States:</p>
-
-<p class='c019'>“The filming of books always causes a great demand
-for them. A call comes immediately after the advertisement
-appears in local newspapers and lasts months,
-and, in cases where pictures are extraordinarily good,
-years after the film has been shown. Before the exhibition
-of the pictures, ‘Peter Ibbetson’ stood on the shelf.
-Dumas was read by few, and interest in ‘The Four
-Horsemen of the Apocalypse’ lagged. Since the films
-have been shown here, these books are circulating constantly.</p>
-
-<p class='c022'>“Not only do the films increase the demand for a
-particular book, but interest is aroused in the time and
-setting of the story. For instance, after ‘The Three
-Musketeers’ was shown, calls came for the life of Richelieu
-and the history of the reign of Charles First. Dumas
-is now in great demand. ‘Orphans of the Storm’ brought
-calls for the life of Danton and the history of the French
-Revolution. ‘Passion’ overwhelmed us with demands
-for the life of Dubarry and the life of Louis XIV.”</p>
-<div class='c024'><i>Walnut Hills Librarian, Cincinnati, Ohio.</i></div>
-<p class='c025'>“I can say, most emphatically, that the filming of
-literary classics does have a very noticeable effect upon
-<span class='pageno' id='Page_219'>219</span>the reading of the books filmed. The increase in the
-demand and use of these books is noticeable from the
-very moment they are announced. ‘Robin Hood’ is on
-here now, and long before it first appeared, every scrap
-of our information on Robin Hood was out in use.
-Recently this was true of ‘The Prisoner of Zenda,’ a
-subject which has been dead for quite some time in
-library circulation and all at once it was revived with a
-tremendous demand. Not long ago we had a sudden
-call from many parts of the city for material about
-‘Fanchon the Cricket’ and later learned that the film
-had been running in an obscure community moving
-picture house.”</p>
-<div class='c024'><i>Charles E. Rusk, Librarian, Indianapolis, Ind.</i></div>
-<p class='c025'>“In some cases there is a demand for the books in
-foreign languages such as Italian and Hungarian, and
-the showing of ‘The Four Horsemen of the Apocalypse’
-brought requests for the book in the original Spanish.”</p>
-<div class='c024'><i>Librarian of Public Library, Cleveland, Ohio.</i></div>
-<p class='c025'>“Very often not only the story filmed is called for,
-but others by the same author. In the case of ‘Monte
-Cristo,’ it has led to a great demand for all the works
-of Dumas. ‘A Connecticut Yankee in King Arthur’s
-Court’ has revived the interest in others of Mark
-Twain’s works.”</p>
-<div class='c024'><i>Report by a New England Librarian.</i></div>
-<p class='c025'>“The screen creates a new demand on the part of
-those who have not themselves seen the picture. A
-middlewestern librarian tells me that many of their calls
-for the book come from those who have seen the advertising
-of the picture, or who have heard their friends
-<span class='pageno' id='Page_220'>220</span>talk about it, or who assume that a book which has found
-its way into motion pictures must be out of the ordinary.
-By way of anticipating and satisfying this demand, that
-librarian has kept a display rack of books in constant
-circulation by placing the sign above them: ‘These
-Books Have Appeared in the Movies.’”</p>
-<div class='c024'><i>Ralph Hayes.</i></div>
-<div class='pbb'>
- <hr class='pb c003' />
-</div>
-<div class='chapter'>
- <span class='pageno' id='Page_221'>221</span>
- <h2 class='c010'><span class='c023'>APPENDIX C</span><br /> <br /><span class='c018'>WHAT MASSACHUSETTS THINKS OF MOTION PICTURE CENSORSHIP</span></h2>
-</div>
-<p class='c011'>In 1921, the legislature of Massachusetts was induced
-to pass a censorship law. By petition it became a referendum
-matter and on November 7, 1922, the public of
-Massachusetts voted upon the question of whether or
-not the people desired a censorship of the motion
-picture. The people defeated the measure by a vote
-of 553,173 to 208,252, a majority of 344,921 against
-censorship.</p>
-
-<p class='c012'>It was the first time the public of any State had ever
-been given the opportunity to register its opinion on
-this important subject. Massachusetts is a conservative
-State. Its people are conservative people. They rejected
-censorship by a vote greater than that given to any candidate
-on the ticket or to any issue. Their voice at the
-polls was based upon a thorough understanding and
-consideration of this issue. In this work of enlightenment,
-the newspapers of Massachusetts performed a
-tremendous service to the motion picture. Ninety-two
-per cent of them stood staunchly upon the principle that
-freedom of expression upon the screen is just as essential
-to its further development as freedom of the
-press is essential to the continued enlightenment of
-mankind.</p>
-<div class='pbb'>
- <hr class='pb c003' />
-</div>
-<div class='chapter'>
- <span class='pageno' id='Page_222'>222</span>
- <h2 class='c010'><span class='c023'>APPENDIX D</span><br /> <br /><span class='c018'>SIGNIFICANT DATES IN THE EVOLUTION OF THE MOTION PICTURE</span></h2>
-</div>
-<p class='c026'>Daguerre, Louis Jacques Mandé, of France, inventor of
-photography, born 1789, died 1851.</p>
-<p class='c027'>Desvignes, of France, devised apparatus for animated
-photography, 1860.</p>
-<p class='c027'>Du Mont, of France, formulated scheme of chronophotography,
-1861.</p>
-<p class='c027'>Muybridge, an Englishman, photographs a trotting horse
-in motion, California, 1872.</p>
-<p class='c027'>Jansen’s photographic revolver for recording the transit
-of Venus, 1874.</p>
-<p class='c027'>Dr. E. J. Marey’s photographic gun for studying the
-flight of birds, 1882.</p>
-<p class='c027'>Stern filed patent in Great Britain for chronophotographic
-apparatus, 1889.</p>
-<p class='c027'>Roller photography invented by Eastman and Walker,
-1885.</p>
-<p class='c027'>Eastman, an American, invents celluloid film, 1889.</p>
-<p class='c027'>Edison, an American, exhibits his Kinetoscope at
-Chicago World’s Fair, 1893.</p>
-<p class='c027'>Robert W. Paul, an Englishman, throws first movie
-picture on screen at his studio in Hatton Garden,
-London, early in 1895.</p>
-<p class='c027'>Paul shows movies at the Royal Institution, London,
-Feb. 28, 1896.</p>
-<p class='c027'><span class='pageno' id='Page_223'>223</span>Paul and Sir Augustus Harris win success at the Olympia
-Theatre, London, with the “Theatograph,” 1896.</p>
-<p class='c027'>Richard G. Hollaman, an American, exhibits the cinematograph
-at his New York Eden Musée, 1896.</p>
-<p class='c027'>Charles Urban installs his new projector at the Eden
-Musée, 1897.</p>
-<p class='c027'>First topical film—the English Derby of 1896—was
-shown by Paul at the Alhambra, London, 1896.</p>
-<div class='pbb'>
- <hr class='pb c003' />
-</div>
-<div class='chapter'>
- <span class='pageno' id='Page_224'>224</span>
- <h2 class='c010'><span class='c023'>APPENDIX E</span><br /> <br /><span class='c018'>WHAT THE MOVIE HAS DONE FOR A GREAT RAILROAD</span></h2>
-</div>
-<p class='c011'>A little over two years ago, the loss and damage bill
-of the Illinois Central Railroad, on carload and less-than-carload
-shipments, averaged more than $2,500,000 for a
-single year.</p>
-
-<p class='c012'>Seven months after motion pictures were adopted to
-educate employees in proper methods of freight handling,
-in connection with a vigorous campaign to improve the
-record, that expense was reduced a cool million dollars!
-The reduction has averaged approximately fifty per cent
-for the year. Best of all, the bill is still on the down-grade.</p>
-
-<p class='c012'>In addition to reels on “Loss and Damage,” the Illinois
-Central Railroad has produced other films on methods of
-engineering and switching. Its “visual education department”
-boasts a collection of 6000 slides, in addition to
-nearly half a million negatives of still photographs.</p>
-
-<p class='c012'>There are likewise motion pictures made expressly to
-educate farmers along the road’s right of way in modern
-scientific methods of poultry raising, soil treatment,
-dairying, potato culture, and packing produce for shipment.
-A force of industrial agents maintained by the
-railroad holds farmers’ meetings at which talks and films
-are the order of the day, and conducts field days and
-other get-together affairs where “the movies” constitute
-an always dependable attraction.</p>
-<div class='c013'><i>Visual Education, March, 1923.</i></div>
-<div class='pbb'>
- <hr class='pb c003' />
-</div>
-<div class='chapter'>
- <span class='pageno' id='Page_225'>225</span>
- <h2 class='c010'><span class='c023'>APPENDIX F</span><br /> <br /><span class='c018'>FACTS AND FIGURES SHOWING THAT THE SCREEN HAS BECOME THE FIRST WORLD CONQUEROR</span></h2>
-</div>
-
-<p class='c011'>Buenos Aires, Argentina, has 128 motion-picture
-theatres, with 2,250,000 paid admissions per month.</p>
-
-<p class='c012'>Montreal, Canada, supports over sixty motion-picture
-theatres.</p>
-
-<p class='c012'>Santiago, Chile, has twenty-three motion-picture
-theatres, and a new one is now in process of construction
-which will seat 2,500 people.</p>
-
-<p class='c012'>American films depicting exciting serial dramas and
-boisterous comedies are popular in China. Shanghai has
-20 motion-picture theatres; Canton 15; Hongkong 8,
-Peking, Tientsin and Hankow 7 each.</p>
-
-<p class='c012'>The first motion-picture drama produced in China
-with a native cast was screened July 1, 1921, at the
-Olympic Theatre, Shanghai, by the Chinese Motion
-Picture Society.</p>
-
-<p class='c012'>In Greece there are about 40 motion-picture houses,
-9 of which are in Athens.</p>
-
-<p class='c012'>In India, Burma and Ceylon there are about 168
-motion picture houses, 16 of which are in Calcutta.</p>
-
-<p class='c012'>In Java there are 250 motion-picture theatres. American
-films are the most popular. One of the largest
-theatres seats 2,000 Europeans and 2,500 natives.</p>
-
-<p class='c012'>In Japan there are about 600 motion-picture theatres
-<span class='pageno' id='Page_226'>226</span>giving regular performances and about 2,000 more giving
-occasional performances. Tokyo has about 50 houses,
-Osaka 30, Kobe 15, and Kyoto 10. These theatres seat
-between 500 and 1,500 people.</p>
-
-<p class='c012'>There are in the Netherlands 170 licensed film theatres,
-with more than 50 other theatres, town halls and society
-rooms where films are occasionally shown.</p>
-
-<p class='c012'>Bergen, Norway, a city of 100,000 inhabitants, has
-seven motion-picture theatres, with a combined seating
-capacity of 4,000. Seventy-five per cent of the films
-shown are American.</p>
-
-<p class='c012'>Lisbon, Portugal, has 3 motion-picture theatres with
-a seating capacity of 800 persons each, and thirteen
-smaller houses seating about 400 each. There are about
-120 motion-picture theatres in all Portugal. American
-picture films are rapidly increasing in popularity.</p>
-
-<p class='c012'>The largest motion picture theatre in Bucharest,
-Rumania, has a seating capacity of 1,200.</p>
-
-<p class='c012'>Sweden is better supplied with motion picture theatres
-than any country in the world. With a population of
-6,000,000 it has over 600 cinema houses. Stockholm,
-with a population of 500,000, has 75 picture theatres.</p>
-
-<p class='c012'>Great Britain has about 4,000 motion-picture theatres.
-The largest and best appointed cinema theatres
-in the United Kingdom are found in the provincial
-towns of England such as Manchester, Bradford, Leeds
-and Liverpool.</p>
-
-<p class='c012'>France has about 2000 picture theatres, Denmark 250,
-Belgium about 800.</p>
-<div class='pbb'>
- <hr class='pb c003' />
-</div>
-<div class='chapter'>
- <span class='pageno' id='Page_227'>227</span>
- <h2 class='c010'><span class='c023'>APPENDIX G</span><br /> <br /><span class='c018'>MEMBERS OF THE COMMITTEE ON PUBLIC RELATIONS COÖPERATING WITH MOTION PICTURE PRODUCERS AND DISTRIBUTORS OF AMERICA, INC.</span></h2>
-</div>
-
-<div class='lg-container-l c003'>
- <div class='linegroup'>
- <div class='group'>
- <div class='line'>The Nat’l Society of the Sons of the American Revolution</div>
- <div class='line'>National Society Colonial Dames of America</div>
- <div class='line'>National Health Council</div>
- <div class='line'>Boys’ Club Federation</div>
- <div class='line'>American Historical Association</div>
- <div class='line'>The American Sunday School Union</div>
- <div class='line'>Chautauqua Institution</div>
- <div class='line'>National Safety Council</div>
- <div class='line'>American Home Economics Assn.</div>
- <div class='line'>The Nat’l Community Center Assn.</div>
- <div class='line'>Community Service</div>
- <div class='line'>American City Bureau</div>
- <div class='line'>Central Conference of American Rabbis</div>
- <div class='line'>Safety Institute of America</div>
- <div class='line'>Child Welfare League of America</div>
- <div class='line'>Playground and Recreation Association of America</div>
- <div class='line'>Commonwealth Club</div>
- <div class='line'>Actors’ Equity Association</div>
- <div class='line'>The Woodcraft League of America</div>
- <div class='line'>American Federation of Labor</div>
- <div class='line'>Jewish Welfare Board</div>
- <div class='line'><span class='pageno' id='Page_228'>228</span>Girl Reserve Department of the Y.W.C.A.</div>
- <div class='line'>Russell Sage Foundation</div>
- <div class='line'>Camp Fire Girls</div>
- <div class='line'>The Council of Jewish Women</div>
- <div class='line'>National Committee for the Prevention of Blindness</div>
- <div class='line'>Nat’l Assn. of Civic Secretaries</div>
- <div class='line'>Cooper Union</div>
- <div class='line'>National Congress of Mothers and Parent-Teacher Associations</div>
- <div class='line'>Associated Advertising Clubs of the World</div>
- <div class='line'>Girl Scouts</div>
- <div class='line'>American Country Life Assn.</div>
- <div class='line'>Nat’l Tuberculosis Association</div>
- <div class='line'>American Child Health Assn.</div>
- <div class='line'>National Education Association</div>
- <div class='line'>Federal Council of Churches of Christ in America</div>
- <div class='line'>General Federation of Women’s Clubs</div>
- <div class='line'>The Academy of Political Science</div>
- <div class='line'>National Child Labor Committee</div>
- <div class='line'>American Civic Association</div>
- <div class='line'>International Federation of Catholic Alumnæ</div>
- <div class='line'>Nat’l Catholic Welfare Council</div>
- <div class='line'>War Dept. Civilian Advisory Board</div>
- <div class='line'>Young Women’s Hebrew Association</div>
- <div class='line'>The Girls’ Friendly Society in America</div>
- <div class='line'>The Nat’l Assn. of Book Publishers</div>
- <div class='line'>The Nat’l Security League</div>
- <div class='line'>Daughters of the American Revolution</div>
- <div class='line'>The International Committee of Y.M.C.A.</div>
- <div class='line'>N.Y. Child Welfare Committee</div>
- <div class='line'>Daughters of the American Revolution</div>
- <div class='line'>The Salvation Army</div>
- <div class='line'>Young Men’s Hebrew Association</div>
- <div class='line'>Nat’l Council of Catholic Women</div>
- <div class='line'><span class='pageno' id='Page_229'>229</span>Girl Scouts</div>
- <div class='line'>American Museum of Natural History</div>
- <div class='line'>National Council of Catholic Men</div>
- <div class='line'>Dairymen’s League Co-operative Assn.</div>
- <div class='line'>National Board of the Young Women’s Christian Associations</div>
- <div class='line'>International Federation of Catholic Alumnæ</div>
- <div class='line'>American Library Association</div>
- <div class='line'>National Civic Federation</div>
- <div class='line'>Boy Scouts of America</div>
- </div>
- </div>
-</div>
-
-<div class='pbb'>
- <hr class='pb c003' />
-</div>
-<p class='c012'>&nbsp;</p>
-<div class='tnbox'>
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- <ul class='ul_1 c003'>
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- <li>Missing or obscured punctuation was silently corrected.
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- </li>
- <li>Inconsistent spelling and hyphenation were made consistent only when a predominant
- form was found in this book.
- </li>
- </ul>
- </li>
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-</html>
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