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+<html xmlns="http://www.w3.org/1999/xhtml">
+ <head>
+ <meta http-equiv="Content-Type" content="text/html;charset=iso-8859-1" />
+ <title>
+ The Project Gutenberg eBook of The Trained Memory, by Warren Hilton, A.B., L.L.B..
+ </title>
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+
+<pre>
+
+The Project Gutenberg EBook of The Trained Memory, by Warren Hilton
+
+This eBook is for the use of anyone anywhere at no cost and with
+almost no restrictions whatsoever. You may copy it, give it away or
+re-use it under the terms of the Project Gutenberg License included
+with this eBook or online at www.gutenberg.org
+
+
+Title: The Trained Memory
+ Being the Fourth of a Series of Twelve Volumes on the
+ Applications of Psychology to the Problems of Personal and
+ Business Efficiency
+
+Author: Warren Hilton
+
+Release Date: February 22, 2006 [EBook #17829]
+
+Language: English
+
+Character set encoding: ISO-8859-1
+
+*** START OF THIS PROJECT GUTENBERG EBOOK THE TRAINED MEMORY ***
+
+
+
+
+Produced by David Clarke, Paul Ereaut and the Online
+Distributed Proofreading Team at http://www.pgdp.net (This
+file was produced from images generously made available
+by The Internet Archive/Million Book Project)
+
+
+
+
+
+
+</pre>
+
+
+
+
+<h2>APPLIED PSYCHOLOGY</h2>
+
+<h1>THE TRAINED MEMORY</h1>
+
+<h3><i>Being the Fourth of a Series of Twelve Volumes on the Applications of
+Psychology to the Problems of Personal and Business Efficiency</i>
+</h3>
+<h3>BY</h3>
+
+<h2>WARREN HILTON, A.B., L.L.B.</h2>
+<h4>FOUNDER OF THE SOCIETY OF APPLIED PSYCHOLOGY<br /><br /><br /><br /><br /></h4>
+
+
+<h4>ISSUED UNDER THE AUSPICES OF</h4>
+<h3>THE LITERARY DIGEST</h3>
+<h4>FOR</h4>
+
+<h2><i>The Society of Applied Psychology</i></h2>
+<h3>NEW YORK AND LONDON</h3>
+<h3>1920</h3>
+
+
+
+<p class="center gap">COPYRIGHT 1914<br />
+BY THE APPLIED PSYCHOLOGY PRESS<br />
+SAN FRANCISCO</p>
+
+<p class="center">(<i>Printed in the United States of America</i>)</p>
+
+
+
+
+<hr />
+<h2><a name="CONTENTS" id="CONTENTS"></a>CONTENTS</h2>
+
+
+
+<div class="center">
+<table border="0" cellpadding="4" cellspacing="0" summary="Contents">
+
+<tr><td>Chapter</td>
+<td></td>
+<td class="right">Page</td></tr>
+
+<tr><td></td>
+<td></td>
+<td></td></tr>
+
+<tr><td>I.</td>
+<td><b>THE ELEMENTS OF MEMORY</b></td></tr>
+
+<tr><td></td>
+<td>FOUR SPECIAL MEMORY PROCESSES</td>
+<td class="right"><a href="#Page_3">3</a></td></tr>
+
+<tr><td></td>
+<td></td>
+<td></td></tr>
+
+<tr><td>II.</td>
+<td><b>THE MENTAL TREASURE VAULT AND ITS LOST COMBINATION</b></td></tr>
+
+<tr><td></td>
+<td>WHAT EVERYONE THINKS</td>
+<td class="right"><a href="#Page_7">7</a></td></tr>
+
+<tr><td></td>
+<td>CAUSES OF FORGETFULNESS</td>
+<td class="right"><a href="#Page_8">8</a></td></tr>
+
+<tr><td></td>
+<td>SEEING WITH "HALF AN EYE"</td>
+<td class="right"><a href="#Page_9">9</a></td></tr>
+
+<tr><td></td>
+<td>THE MAN ON BROADWAY</td>
+<td class="right"><a href="#Page_10">10</a></td></tr>
+
+<tr><td></td>
+<td>WAXEN TABLETS</td>
+<td class="right"><a href="#Page_11">11</a></td></tr>
+
+<tr><td></td>
+<td>NOT HOW, BUT HOW MUCH</td>
+<td class="right"><a href="#Page_12">12</a></td></tr>
+
+<tr><td></td>
+<td>REMEMBERING THE UNPERCEIVED</td>
+<td class="right"><a href="#Page_13">13</a></td></tr>
+
+<tr><td></td>
+<td>SPEAKING A FORGOTTEN TONGUE</td>
+<td class="right"><a href="#Page_16">16</a></td></tr>
+
+<tr><td></td>
+<td>LIVING PAST EXPERIENCES OVER AGAIN</td>
+<td class="right"><a href="#Page_18">18</a></td></tr>
+
+<tr><td></td>
+<td>THE "FLASH OF INSPIRATION"</td>
+<td class="right"><a href="#Page_21">21</a></td></tr>
+
+<tr><td></td>
+<td>THE TOTALITY OF RETENTION</td>
+<td class="right"><a href="#Page_22">22</a></td></tr>
+
+<tr><td></td>
+<td>POSSIBILITIES OF SELF-DISCOVERY</td>
+<td class="right"><a href="#Page_23">23</a></td></tr>
+
+<tr><td></td>
+<td>"ACRES OF DIAMONDS"</td>
+<td class="right"><a href="#Page_24">24</a></td></tr>
+
+<tr><td></td>
+<td></td>
+<td></td></tr>
+
+<tr><td>III.</td>
+<td><b>THE MECHANISM OF RECALL</b></td></tr>
+
+<tr><td></td>
+<td>THE RIGHT STIMULUS</td>
+<td class="right"><a href="#Page_27">27</a></td></tr>
+
+<tr><td></td>
+<td>"COMPLEXES" OF EXPERIENCE</td>
+<td class="right"><a href="#Page_28">28</a></td></tr>
+
+<tr><td></td>
+<td>THE THRILL OF RECOLLECTION</td>
+<td class="right"><a href="#Page_29">29</a></td></tr>
+
+<tr><td></td>
+<td>"COMPLEXES" AND FUNCTIONAL DERANGEMENTS</td>
+<td class="right"><a href="#Page_30">30</a></td></tr>
+
+<tr><td></td>
+<td>AUTOMATICALLY WORKING MENTAL MECHANISMS</td>
+<td class="right"><a href="#Page_31">31</a></td></tr>
+
+<tr><td></td>
+<td>TWO CLASSES OF "COMPLEXES"</td>
+<td class="right"><a href="#Page_32">32</a></td></tr>
+
+<tr><td></td>
+<td>THE SUBCONSCIOUS STOREHOUSE</td>
+<td class="right"><a href="#Page_33">33</a></td></tr>
+
+<tr><td></td>
+<td></td>
+<td></td></tr>
+
+<tr><td>IV.</td>
+<td><b>THE LAWS OF RECALL</b></td></tr>
+
+<tr><td></td>
+<td>THE LAW OF INTEGRAL RECALL</td>
+<td class="right"><a href="#Page_37">37</a></td></tr>
+
+<tr><td></td>
+<td>WHAT ORDINARY "THINKING" AMOUNTS TO</td>
+<td class="right"><a href="#Page_38">38</a></td></tr>
+
+<tr><td></td>
+<td>THE REVERSE OF COMPLEX FORMATION</td>
+<td class="right"><a href="#Page_39">39</a></td></tr>
+
+<tr><td></td>
+<td>PROLIXITY AND TERSENESS</td>
+<td class="right"><a href="#Page_40">40</a></td></tr>
+
+<tr><td></td>
+<td>THE LAW OF CONTIGUITY</td>
+<td class="right"><a href="#Page_41">41</a></td></tr>
+
+<tr><td></td>
+<td>LAWS OF HABIT AND INTENSITY</td>
+<td class="right"><a href="#Page_42">42</a></td></tr>
+
+<tr><td></td>
+<td>APPLICATIONS TO ADVERTISING</td>
+<td class="right"><a href="#Page_43">43</a></td></tr>
+
+<tr><td></td>
+<td>EFFECT OF REPETITIONS</td>
+<td class="right"><a href="#Page_44">44</a></td></tr>
+
+<tr><td></td>
+<td>RATIO OF SIZE TO VALUE</td>
+<td class="right"><a href="#Page_45">45</a></td></tr>
+
+<tr><td></td>
+<td>RISKS IN ADVERTISING</td>
+<td class="right"><a href="#Page_46">46</a></td></tr>
+
+<tr><td></td>
+<td></td>
+<td></td></tr>
+
+<tr><td>V.</td>
+<td><b>THE SCIENCE OF FORGETTING</b></td></tr>
+
+<tr><td></td>
+<td>THE SKILLED ARTISAN</td>
+<td class="right"><a href="#Page_49">49</a></td></tr>
+
+<tr><td></td>
+<td>HOW THE ATTENTION WORKS</td>
+<td class="right"><a href="#Page_50">50</a></td></tr>
+
+<tr><td></td>
+<td>IRON FILINGS AND MENTAL MAGNETS</td>
+<td class="right"><a href="#Page_51">51</a></td></tr>
+
+<tr><td></td>
+<td>THE COMPARTMENT OF SUBCONSCIOUS FORGETFULNESS</td>
+<td class="right"><a href="#Page_52">52</a></td></tr>
+
+<tr><td></td>
+<td>MAKING EXPERIENCE COUNT</td>
+<td class="right"><a href="#Page_53">53</a></td></tr>
+
+<tr><td></td>
+<td>HOW HABITS ARE FORMED</td>
+<td class="right"><a href="#Page_54">54</a></td></tr>
+
+<tr><td></td>
+<td></td>
+<td></td></tr>
+
+<tr><td>VI.</td>
+<td><b>THE FALLACY OF MOST MEMORY SYSTEMS</b></td></tr>
+
+<tr><td></td>
+<td>PRACTICE IN MEMORIZING INADEQUATE</td>
+<td class="right"><a href="#Page_59">59</a></td></tr>
+
+<tr><td></td>
+<td>TORTURE OF THE DRILL</td>
+<td class="right"><a href="#Page_60">60</a></td></tr>
+
+<tr><td></td>
+<td>REAL CAUSE OF FAILING MEMORY</td>
+<td class="right"><a href="#Page_62">62</a></td></tr>
+
+<tr><td></td>
+<td>THE MANUFACTURED INTEREST</td>
+<td class="right"><a href="#Page_63">63</a></td></tr>
+
+<tr><td></td>
+<td>MEMORY LURE OF A DESIRE</td>
+<td class="right"><a href="#Page_64">64</a></td></tr>
+
+<tr><td></td>
+<td></td>
+<td></td></tr>
+
+<tr><td>VII.</td>
+<td><b>A SCIENTIFIC MEMORY SYSTEM FOR BUSINESS SUCCESS</b></td></tr>
+
+<tr><td></td>
+<td>IMPORTANCE OF ASSOCIATES</td>
+<td class="right"><a href="#Page_67">67</a></td></tr>
+
+<tr><td></td>
+<td>"CRAMMING" AND "WILLING"</td>
+<td class="right"><a href="#Page_68">68</a></td></tr>
+
+<tr><td></td>
+<td>BASIC PRINCIPLE OF THOUGHT-REPRODUCTION</td>
+<td class="right"><a href="#Page_69">69</a></td></tr>
+
+<tr><td></td>
+<td>METHODS OF PICK</td>
+<td class="right"><a href="#Page_70">70</a></td></tr>
+
+<tr><td></td>
+<td>SCIENTIFIC PEDAGOGY</td>
+<td class="right"><a href="#Page_71">71</a></td></tr>
+
+<tr><td></td>
+<td>HOW TO REMEMBER NAMES</td>
+<td class="right"><a href="#Page_72">72</a></td></tr>
+
+<tr><td></td>
+<td>FIVE EXERCISES FOR DEVELOPING OBSERVATION</td>
+<td class="right"><a href="#Page_74">74</a></td></tr>
+
+<tr><td></td>
+<td>INVENTION AND THOUGHT-MEMORY</td>
+<td class="right"><a href="#Page_77">77</a></td></tr>
+
+<tr><td></td>
+<td>THREE EXERCISES FOR DEVELOPING THOUGHT-MEMORY</td>
+<td class="right"><a href="#Page_79">79</a></td></tr>
+
+<tr><td></td>
+<td>HOW TO COMPEL RECOLLECTION</td>
+<td class="right"><a href="#Page_81">81</a></td></tr>
+
+<tr><td></td>
+<td>FORMATION OF CORRECT MEMORY HABITS</td>
+<td class="right"><a href="#Page_82">82</a></td></tr>
+
+<tr><td></td>
+<td>NOW!</td>
+<td class="right"><a href="#Page_83">83</a></td></tr>
+
+<tr><td></td>
+<td>PERSISTENCE, ACCURACY, DISPATCH</td>
+<td class="right"><a href="#Page_84">84</a></td></tr>
+
+<tr><td></td>
+<td>MEMORY SIGNS AND TOKENS</td>
+<td class="right"><a href="#Page_85">85</a></td></tr>
+
+<tr><td></td>
+<td>THE MENTAL COMBINATION REVEALED</td>
+<td class="right"><a href="#Page_86">86</a></td></tr>
+
+</table></div>
+
+
+
+
+<hr />
+<h2>THE ELEMENTS OF MEMORY</h2>
+
+<div class="figcenter decheader" >
+<span class="pagenum"><a name="Page_3" id="Page_3">[Pg 3]</a></span>
+<img src="images/bord1.jpg" width="350" height="88" alt="Decorative Header" title="Decorative Header" /></div>
+
+
+<h2><span class="smcap">Chapter</span> I</h2>
+
+<h2>THE ELEMENTS OF MEMORY</h2>
+
+
+
+
+<p><span class="sidenote">Four Special Memory Processes</span>
+You have learned of the sense-perceptive and judicial processes by which
+your mind acquires its knowledge of the outside world. You come now to a
+study of the phenomenon of memory, the instrument by which your mind
+retains and makes use of its knowledge, the agency that has power to
+resurrect the buried past or power to enfold us in a Paradise of dreams
+more perfect than reality.</p>
+
+
+<p>In the broadest sense, memory is the<span class="pagenum"><a name="Page_4" id="Page_4">[Pg 4]</a></span> faculty of the mind by which we
+(1) <i>retain</i>, (2) <i>recall</i>, (3) <i>picture to the mind's eye</i>, and (4)
+<i>recognize</i> past experiences.</p>
+
+<p>Memory involves, therefore, four elements, <i>Retention</i>, <i>Recall</i>,
+<i>Imagination</i> and <i>Recognition</i>.</p>
+
+
+
+<hr />
+<p><span class="pagenum"><a name="Page_5" id="Page_5">[Pg 5]</a></span><br />
+<span class="pagenum"><a name="Page_6" id="Page_6">[Pg 6]</a></span>
+</p>
+<h2>
+THE MENTAL TREASURE VAULT AND ITS LOST COMBINATION</h2>
+
+<div class="figcenter decheader" >
+<span class="pagenum"><a name="Page_7" id="Page_7">[Pg 7]</a></span>
+<img src="images/bord1.jpg" width="350" height="88" alt="Decorative Header" title="Decorative Header" /></div>
+
+
+
+<h2><span class="smcap">Chapter II</span></h2>
+
+<h2>THE MENTAL TREASURE VAULT AND ITS LOST COMBINATION</h2>
+
+
+
+<p><span class="sidenote">What Everyone Thinks</span>
+Almost everyone seems to think that we retain in the mind <i>only</i> those
+things that we can voluntarily recall; that memory, in other words, is
+limited to the power of voluntary reproduction.</p>
+
+<p>This is a profound error. It is an inexcusable error. The daily papers
+are constantly reporting cases of the lapse and restoration of memory
+that contain all the elements of underlying truth on this subject.</p>
+
+
+<p><span class="pagenum"><a name="Page_8" id="Page_8">[Pg 8]</a></span>
+<span class="sidenote">Causes of Forgetfulness</span>
+It is plain enough that the memory <i>seems</i> decidedly limited in its
+scope. This is because our power of voluntary recall is decidedly
+limited.</p>
+
+<p>But it does not follow simply because we are without the power to
+deliberately recall certain experiences that all mental trace of those
+experiences is lost to us.</p>
+
+<p><i>Those experiences that we are unable to recall are those that we
+disregarded when they occurred because they possessed no special
+interest for us. They are there, but no mental associations or
+connections with power to awaken them have arisen in consciousness.</i></p>
+
+
+<p>
+Things are continually happening all around us that we see with but
+"half an eye." They are in the "fringe" of<span class="pagenum"><a name="Page_9" id="Page_9">[Pg 9]</a></span>
+<span class="sidenote">Seeing with "Half an Eye"</span>
+consciousness, and we
+deliberately ignore them. Many more things come to us in the form of
+sense-impressions that clamorously assail our sense-organs, but no
+effort of the will is needed to ignore them. We are absolutely
+impervious to them and unconscious of them because by the selection of
+our life interests we have closed the doors against them.</p>
+
+<p>In either case, whether in the "fringe" of consciousness or entirely
+outside of consciousness, these unperceived sensations will be found to
+be sensory images that have no connection with the present subject of
+thought. They therefore attract, and we spare them, no part of our
+attention.</p>
+
+<p>Just as each of our individual sense-organs
+<span class="pagenum"><a name="Page_10" id="Page_10">[Pg 10]</a></span>
+selects from the multitude
+of ether vibrations constantly beating upon the surface of the body only
+those waves to the velocity of which it is attuned, so each one of us as
+an integral personality selects from the stream of sensory experiences
+only those particular objects of attention that are in some way related
+to the present or habitual trend of thought.</p>
+
+
+<p><span class="sidenote">The Man on Broadway</span>
+Just consider for a moment the countless number and variety of
+impressions that assail the eye and ear of the New Yorker who walks down
+Broadway in a busy hour of the day. Yet to how few of these does he pay
+the slightest attention. He is in the midst of a cataclysm of sound
+almost equal to the roar of Niagara and he does not know it.</p>
+
+<p><span class="pagenum"><a name="Page_11" id="Page_11">[Pg 11]</a></span>
+<span class="sidenote">Waxen Tablets</span>
+Observe how many objects are right now in the corner of your mind's eye
+as being within the scope of your vision while your entire attention is
+apparently absorbed in these lines. You see these other things, and you
+can look back and realize that you have seen them, but you were not
+aware of them at the time.</p>
+
+
+<p>Let two individuals of contrary tastes take a day's outing together.
+Both may have during the day practically identical sensory images; but
+each one will come back with an entirely different tale to tell of the
+day's adventures.</p>
+
+<p><i>All sensory impressions, somehow or other, leave their faint impress on
+the waxen tablets of the mind. Few are or can be voluntarily recalled.</i></p>
+
+<p><span class="pagenum"><a name="Page_12" id="Page_12">[Pg 12]</a></span>
+Just where and how memories are retained is a mystery. There are
+theories that represent sensory experiences as actual physiological
+"impressions" on the cells of the brain. They are, however, nothing but
+theories, and the manner in which the brain, as the organ of the mind,
+keeps its record of sensory experiences has never been discovered.
+Microscopic anatomy has never reached the point where it could identify
+a particular "idea" with any one "cell" or other part of the brain.</p>
+
+
+<p><span class="sidenote">Not How, but How Much</span>
+For us, the important question is not <i>how</i>, but <i>how much</i>; <i>not the
+manner in which, but the extent to which</i>, sensory impressions are
+preserved. Now, all the evidences indicate that <i>absolutely every
+impression received upon the sensorium
+<span class="pagenum"><a name="Page_13" id="Page_13">[Pg 13]</a></span>
+<span class="sidenote">Remembering the Unperceived</span>
+is indelibly recorded in the
+mind's substance</i>. A few instances will serve to illustrate the
+remarkable power of retention of the human mind.</p>
+
+
+<p>Sir William Hamilton quotes the following from Coleridge's "Literaria
+Biographia": "A young woman of four- or five-and-twenty, who could
+neither read nor write, was seized with a nervous fever, during which,
+according to the asseverations of all the priests and monks of the
+neighborhood, she became 'possessed,' and, as it appeared, by a very
+learned devil. She continued incessantly talking Latin, Greek and Hebrew
+in very pompous tones, and with most distinct enunciation. Sheets full
+of her ravings were taken down from her own mouth, and were found
+<span class="pagenum"><a name="Page_14" id="Page_14">[Pg 14]</a></span> to
+consist of sentences coherent and intelligible each for itself but with
+little or no connection with each other. Of the Hebrew, a small portion
+only could be traced to the Bible; the remainder seemed to be in the
+Rabbinical dialect."</p>
+
+<p>The case was investigated by a physician, who learned that the girl had
+been a waif and had been taken in charge by a Protestant clergyman when
+she was nine years old and brought up as his servant. This clergyman had
+for years been in the habit of walking up and down a passage of his
+house into which the kitchen door opened and at the same time reading to
+himself in a loud voice from his favorite book. A considerable number of
+these books were still in the possession of his niece,
+<span class="pagenum"><a name="Page_15" id="Page_15">[Pg 15]</a></span> who told the
+physician that her uncle had been a very learned man and an accomplished
+student of Hebrew. Among the books were found a collection of Rabbinical
+writings, together with several of the Greek and Latin fathers; and the
+physician succeeded in identifying so many passages in these books with
+those taken down at the bed-side of the young woman that there could be
+no doubt as to the true origin of her learned ravings.</p>
+
+<p>Now, the striking feature of all this, it will be observed, is the fact
+that the subject was an illiterate servant-girl to whom the Greek, Latin
+and Hebrew quotations were <i>utterly unintelligible,</i> that <i>normally she
+had no recollection of them, that she had no idea of their
+<span class="pagenum"><a name="Page_16" id="Page_16">[Pg 16]</a></span>
+<span class="sidenote">Speaking a Forgotten Tongue</span>
+meaning</i>,
+and finally that they had been impressed upon her mind <i>without her
+knowledge</i> while she was engaged in her duties in her master's kitchen.</p>
+
+
+<p>Several cases are reported by Dr. Abercrombie, and quoted by Professor
+Hyslop, in which mental impressions long since forgotten beyond the
+power of voluntary recall have been revived by the shock of accident or
+disease. "A man," he says, "mentioned by Mr. Abernethy, had been born in
+France, but had spent the greater part of his life in England, and, for
+many years, had entirely lost the habit of speaking French. But when
+under the care of Mr. Abernethy, on account of the effects of an injury
+to the head, he always spoke French.</p>
+
+<p><span class="pagenum"><a name="Page_17" id="Page_17">[Pg 17]</a></span>
+"A similar case occurred in St. Thomas Hospital, of a man who was in a
+state of stupor in consequence of an injury to the head. On his partial
+recovery he spoke a language which nobody in the hospital understood but
+which was soon ascertained to be Welsh. It was then discovered that he
+had been thirty years absent from Wales, and, before the accident, had
+entirely forgotten his native language.</p>
+
+<p>"A lady mentioned by Dr. Pritchard, when in a state of delirium, spoke a
+language which nobody about her understood, but which was afterward
+discovered to be Welsh. None of her friends could form any conception of
+the manner in which she had become acquainted with that language; but,
+<span class="pagenum"><a name="Page_18" id="Page_18">[Pg 18]</a></span>
+<span class="sidenote">Living Past Experiences Over Again</span>
+after much inquiry, it was discovered that in her childhood she had a
+nurse, a native of a district on the coast of Brittany, the dialect of
+which is closely analogous to Welsh. The lady at that time learned a
+good deal of this dialect but had entirely forgotten it for many years
+before this attack of fever."</p>
+
+
+<p>Dr. Carpenter relates the following incident in his "Mental Physiology":
+"Several years ago, the Rev. S. Mansard, now rector of Bethnal Green,
+was doing clerical duty for a time at Hurstmonceaux, in Sussex; and
+while there he one day went over with a party of friends to Pevensey
+Castle, which he did not remember to have ever previously visited. As he
+approached the gateway he became conscious of a very
+<span class="pagenum"><a name="Page_19" id="Page_19">[Pg 19]</a></span> vivid impression
+of having seen it before; and he 'seemed to himself to see' not only the
+gateway itself, but donkeys beneath the arch and people on top of it.
+His conviction that he must have visited the castle on some former
+occasion&mdash;although he had neither the slightest remembrance of such a
+visit nor any knowledge of having ever been in the neighborhood
+previously to his residence at Hurstmonceaux&mdash;made him inquire from his
+mother if she could throw any light on the matter. She at once informed
+him that being in that part of the country, when he was but <i>eighteen
+months old</i>, she had gone over with a large party and had taken him in
+the pannier of a donkey; that the elders of the party, having brought
+<span class="pagenum"><a name="Page_20" id="Page_20">[Pg 20]</a></span>
+lunch with them, had eaten it on the roof of the gateway, where they
+would have been seen from below, whilst he had been left on the ground
+with the attendants and donkeys."</p>
+
+<p>"An Italian gentleman," says Dr. Rush, of Philadelphia, "who died of
+yellow fever in New York, in the beginning of his illness spoke English,
+in the middle of it French, but on the day of his death only Italian."</p>
+
+<p>Striking as these instances are, they are not unusual. Everyone on
+reflection can supply similar instances. Who among us has not at one
+time or another been impressed with a mysterious feeling of having at
+some time in the past gone through the identical experience which he is
+living now?</p>
+
+
+<p><span class="pagenum"><a name="Page_21" id="Page_21">[Pg 21]</a></span>
+<span class="sidenote">The "Flash of Inspiration"</span>
+On such occasions the sense of familiarity is sometimes so persistent as
+to fill one with a strange feeling of the supernatural and to incline
+our minds to the belief in a reincarnation.</p>
+
+<p>The "flash of inspiration" which, for the lawyer, solves a novel legal
+issue arising in the trial of a case, or, for the surgeon, sees him
+successfully through the emergencies of a delicate operation, has its
+origin in the forgotten learning of past experience and study.</p>
+
+
+<p>Succeeding books in this <i>Course</i> will bring to light numerous other
+facts less commonly observed, drawn indeed from the study of abnormal
+mental states, indicating that we retain a great volume of
+sense-impressions of whose very recording we are at the time unaware.
+<span class="pagenum"><a name="Page_22" id="Page_22">[Pg 22]</a></span>
+<span class="sidenote">The Totality of Retention</span>
+In other words, all the evidences point to the absolute totality of our
+retention of all sensory experiences. They indicate that every
+sense-impression you ever received, whether you actually perceived and
+were conscious of it or not, has been retained and preserved in your
+memory, and can be "brought to mind" when you understand the proper
+method of calling it into service.</p>
+
+<p>A vast wealth of facts is stored in the treasure vaults of your mind,
+but there are certain inner compartments to which you have lost the
+combination.</p>
+
+
+<p>The author of "Thoughts on Business" says: "It is a great day in a man's
+life when he truly begins to discover himself. The latent capacities of
+every
+<span class="pagenum"><a name="Page_23" id="Page_23">[Pg 23]</a></span>
+<span class="sidenote">Possibilities of Self-Discovery</span>
+man are greater than he realizes, and he may find them if he
+diligently seeks for them. A man may own a tract of land for many years
+without knowing its value. He may think of it as merely a pasture. But
+one day he discovers evidences of coal and finds a rich vein beneath his
+land. While mining and prospecting for coal he discovers deposits of
+granite. In boring for water he strikes oil. Later he discovers a vein
+of copper ore, and after that silver and gold. These things were there
+all the time&mdash;even when he thought of his land merely as a pasture. But
+they have a value only when they are discovered and utilized."</p>
+
+<p>"Not every pasture contains deposits of silver and gold, neither oil
+nor
+<span class="pagenum"><a name="Page_24" id="Page_24">[Pg 24]</a></span>
+<span class="sidenote">"Acres of Diamonds"</span>
+granite, nor even coal. But beneath the surface of every man there
+must be, in the nature of things, a latent capacity greater than has yet
+been discovered. And one discovery must lead to another until the man
+finds the deep wealth of his own possibilities. History is full of the
+acts of men who discovered somewhat of their own capacity; but history
+has yet to record the man who fully discovered all that he might have
+been."</p>
+
+
+<p>You who are a bit vain of your visits to other lands, your wide reading,
+your experience of men and things; you who secretly lament that so
+little of what you have seen and read remains with you, behold, your
+"acres of diamonds" are within you, needing but the mystic formula that
+shall reveal the treasure!</p>
+
+
+
+<hr />
+<p><span class="pagenum"><a name="Page_25" id="Page_25">[Pg 25]</a></span><br />
+<span class="pagenum"><a name="Page_26" id="Page_26">[Pg 26]</a></span></p>
+<h2>THE MECHANISM OF RECALL</h2>
+
+<div class="figcenter decheader" >
+<span class="pagenum"><a name="Page_27" id="Page_27">[Pg 27]</a></span>
+<img src="images/bord1.jpg" width="350" height="88" alt="Decorative Header" title="Decorative Header" /></div>
+
+
+
+<h2><span class="smcap">Chapter III</span></h2>
+
+<h2>THE MECHANISM OF RECALL</h2>
+
+
+
+<p><span class="sidenote">The Right Stimulus</span>
+Somehow, somewhere, all experiences, whether subject to voluntary recall
+or not, are preserved, and are capable of reproduction when the right
+stimulus comes along.</p>
+
+<p>And it is a law that <i>those experiences which are associated with each
+other, whether ideas, emotions or voluntary or involuntary muscular
+movements, tend to become bound together into groups, and these groups
+tend to become bound together into systems</i>.</p>
+
+
+<p><span class="pagenum"><a name="Page_28" id="Page_28">[Pg 28]</a></span>
+<span class="sidenote">"Complexes" of Experience</span>
+Such a system of associated groups of experiences is technically known
+as a "complex."</p>
+
+<p>Pay particular attention to these definitions, as "groups" of ideas and
+"complexes" of ideas, emotions and muscular movements are terms that we
+shall constantly employ.</p>
+
+<p>You learned in a former lesson that mental experiences may consist not
+only of sense-perceptions based on excitements arising in the memory
+nerves, but also of bodily emotions, the "feeling tones" of ideas, and
+of muscular movements based on stimuli arising in the motor nerves.</p>
+
+<p><i>Groups consist, therefore, not only of associated ideas, but of
+associated ideas coupled with their emotional
+<span class="pagenum"><a name="Page_29" id="Page_29">[Pg 29]</a></span>
+<span class="sidenote">The Thrill of Recollection</span>
+qualities and impulses to
+muscular movements.</i></p>
+
+<p>All groups bound together by a mutually related idea constitute a single
+"complex." Every memory you have is an illustration of such "complexes."</p>
+
+
+<p>Suppose, for example, you once gained success in a business deal. Your
+recollection of the other persons concerned in that transaction, of any
+one detail in the transaction itself, will be accompanied by the faster
+heartbeat, the quickened circulation of the blood, the feeling of
+triumph and elation that attended the original experience.</p>
+
+
+<p>Complexes formed out of harrowing earthquakes, robberies, murders or
+other dreadful spectacles, which were originally accompanied on the part
+of
+<span class="pagenum"><a name="Page_30" id="Page_30">[Pg 30]</a></span>
+<span class="sidenote">"Complexes" and Functional Derangements</span>
+the onlooker by trembling, perspiration and palpitation of the
+heart, when lived over again in memory, are again accompanied by all
+these bodily activities. Your memory of a hairbreadth escape will bring
+to your cheek the pallor that marked it when the incident occurred.</p>
+
+<p>The formation and existence of "complexes" explains the origin of many
+functional diseases of the body&mdash;that is to say, diseases involving no
+loss or destruction of tissue, but consisting simply in a failure on the
+part of some bodily organ to perform its allotted function naturally and
+effectively.</p>
+
+
+<p>Thus, in hay fever or "rose cold" the tears, the inflammation of the
+membranes of the nose, the cough, the other trying symptoms, all are
+linked with
+<span class="pagenum"><a name="Page_31" id="Page_31">[Pg 31]</a></span>
+<span class="sidenote">Automatically Working Mental Mechanisms</span>
+the sight of a rose, or dust, or sunlight, or some other
+outside fact to which attention has been called as the cause of hay
+fever, into a complex, "an automatically working mechanism." And the
+validity of this explanation of the regular recurrence of attacks of
+this disease is sufficiently demonstrated by the fact that a paper rose
+is likely to prove just as effective in producing all the symptoms of
+the disease as a rose out of Nature's garden.</p>
+
+<p>Another striking illustration of the working of this principle is
+afforded by two gentlemen of my acquaintance, brothers, each of whom
+since boyhood has had unfailing attacks of sneezing upon first arising
+in the morning. No sooner is one of these men awake and
+<span class="pagenum"><a name="Page_32" id="Page_32">[Pg 32]</a></span>
+<span class="sidenote">Two Classes of "Complexes"</span>
+seated upon the
+edge of his bed for dressing than he begins to sneeze, and he continues
+to sneeze for fifteen or twenty minutes thereafter, although he has no
+"cold" and never sneezes at any other time.</p>
+
+
+<p>Obviously, if absolutely all mental experiences are preserved, they
+consist altogether of two broad classes of complexes: first, those that
+are momentarily <i>active in consciousness</i>, forming part of the present
+mental picture, and, second, all the others&mdash;that is to say, all past
+experiences that are <i>not at the present moment before the mind's eye</i>.</p>
+
+<p>There are, then, <i>conscious</i> complexes and <i>subconscious</i> complexes,
+complexes of <i>consciousness</i> and complexes of <i>subconsciousness</i>.</p>
+
+
+<p>
+<span class="pagenum"><a name="Page_33" id="Page_33">[Pg 33]</a></span>
+<span class="sidenote">The Subconscious Storehouse</span>
+And of the complexes of subconsciousness, some are far more readily
+recalled than others. Some are forever popping into one's thoughts,
+while others can be brought to the light of consciousness only by some
+unusual and deep-probing stimulus. And <i>the human mind is a vast
+storehouse of complexes, far the greater part buried in
+subconsciousness</i>, yet somehow, like impressions on the wax cylinder of
+a phonograph, preserved with life-like truth and clearness.</p>
+
+<p>Turn back for a moment to our definition of memory. You will observe
+that its second essential element is Recall.</p>
+
+<p>Recall is the process by which the experiences of the past are summoned
+<span class="pagenum"><a name="Page_34" id="Page_34">[Pg 34]</a></span>
+from the reservoir of the subconscious into the light of present
+consciousness. We necessarily touched upon this process in a previous
+book, in considering the Laws of Association, but here, in relation to
+memory, we shall go into the matter somewhat more analytically.</p>
+
+
+
+<hr />
+<p><span class="pagenum"><a name="Page_35" id="Page_35">[Pg 35]</a></span><br />
+<span class="pagenum"><a name="Page_36" id="Page_36">[Pg 36]</a></span></p>
+<h2>THE LAWS OF RECALL</h2>
+
+<div class="figcenter decheader" >
+<span class="pagenum"><a name="Page_37" id="Page_37">[Pg 37]</a></span>
+<img src="images/bord1.jpg" width="350" height="88" alt="Decorative Header" title="Decorative Header" /></div>
+
+
+<h2><span class="smcap">Chapter IV</span></h2>
+
+<h2>THE LAWS OF RECALL</h2>
+
+
+
+<p><span class="sidenote">The Law of Integral Recall</span>
+<span class="smcap">Law I.</span> The primary law of recall is this: <i>The recurrence or
+stimulation of one element in a complex tends to recall all the others.</i></p>
+
+<p>In our explanation of "complex" formation we necessarily cited instances
+that illustrate this principle as well, since <i>recall is merely a
+reverse operation from that involved in "complex" formation</i>.</p>
+
+
+<p>For example, in running through a book I come upon a flower pressed
+between its pages. At once the memory
+<span class="pagenum"><a name="Page_38" id="Page_38">[Pg 38]</a></span>
+<span class="sidenote">What Ordinary "Thinking" Amounts to</span>
+of the friend who gave it to me
+springs into consciousness and becomes the subject of reminiscence. This
+recalls the mountain village where we last met. This recalls the fact
+that a railroad was at the time under process of construction, which
+should transform the village into a popular resort. This in turn
+suggests my coming trip to the seashore, and I am reminded of a business
+appointment on which my ability to leave town on the appointed day
+depends. And so on indefinitely.</p>
+
+<p>Far the greater part of your successive states of consciousness, or even
+of your ordinary "thinking," commonly so-called, consists of trains of
+mental pictures "suggested" one by another. If the associated pictures
+are of the everyday
+<span class="pagenum"><a name="Page_39" id="Page_39">[Pg 39]</a></span>
+<span class="sidenote">The Reverse of Complex Formation</span>
+type, common to everyone, you have a prosaic mind;
+if, on the other hand, the associations are unusual or unique, you are
+happily possessed of wit and fancy.</p>
+
+
+<p>These instances of the action of the Law of Recall illustrate but one
+phase of its activity. They show simply that groups of ideas are so
+strung together on the string of some common element that <i>the activity
+of one "group" in consciousness is apt to be automatically followed by
+the others. But the law of association goes deeper than this. It enters
+into the activity of every individual group, and causes all the elements
+of every group, ideas, emotions and impulses to muscular movements, to
+be simultaneously manifested.</i></p>
+
+
+<p><span class="pagenum"><a name="Page_40" id="Page_40">[Pg 40]</a></span>
+<span class="sidenote">Prolixity and Terseness</span>
+There is no principle to which we shall more continually refer than this
+one. Our explanation of hay fever a moment ago illustrates our meaning.
+Get the principle clearly in your mind, and see how many instances of
+its operation you can yourself supply from your own daily experience.</p>
+
+<p>So far as the mere linking together of groups of ideas is concerned,
+this classifying quality is developed in some persons to a greater
+degree than in others. It finds its extreme exemplar in the type of man
+who can never relate an incident without reciting all the prolix and
+minute details and at the same time wandering far from the original
+subject in pursuit of every suggested idea.</p>
+
+
+<p class="gap"><span class="pagenum"><a name="Page_41" id="Page_41">[Pg 41]</a></span>
+<span class="sidenote">The Law of Contiguity</span>
+<span class="smcap">Law II.</span> <i>Similarity and nearness in time or space between two
+experiential facts causes the thought of one to tend to recall the
+thought of the other.</i></p>
+
+<p>This is the Associative Law of Contiguity considered from the standpoint
+of recall. The points of contiguity are different for different
+individuals. Similarities and nearnesses will awaken all sorts of
+associated groups of ideas in one person that are not at all excitable
+in the same way in another whose experiences have been different.</p>
+
+<p class="gap"><span class="smcap">Law III.</span> <i>The greater the frequency and intensity of any given
+experience, the greater the ease and likelihood of its reproduction and
+recall.</i></p>
+
+
+<p>This explains why certain groups in
+<span class="pagenum"><a name="Page_42" id="Page_42">[Pg 42]</a></span>
+<span class="sidenote">Laws of Habit and Intensity</span>
+any complex are more readily
+recalled than others&mdash;why some leap forth unbidden, why some come next
+and before others, why some arrive but tardily or not at all.</p>
+
+<p>This is how the associative Laws of Habit and Intensity affect the power
+of recall.
+</p>
+
+
+
+<p class="gap">There is no department of business to which the application of these
+Laws of Recall is so apparent as the department of advertising. The most
+carefully worded and best-illustrated advertisement may fail to pay its
+cost unless the underlying principles of choice of position, selection
+of medium and size of space are understood. The advertisers in
+metropolitan newspapers
+<span class="pagenum"><a name="Page_43" id="Page_43">[Pg 43]</a></span>
+<span class="sidenote">Applications to Advertising</span>
+and magazines of large circulation are the ones
+who have most at stake. But whatever the field to be reached, it is well
+to bear in mind certain facts based on the Laws of Recall that have been
+established by psychological experiment.</p>
+
+<p>Most advertisers have a general idea that certain relative positions on
+the newspaper or magazine page are to be preferred over others, but they
+have no conception of the real differences in relative recall value.
+When the great cost of space in large publications is considered the
+financial value of such knowledge is evident.</p>
+
+<p>By a great number of tests the relative recall value of every part of
+the newspaper page has been approximately
+<span class="pagenum"><a name="Page_44" id="Page_44">[Pg 44]</a></span>
+<span class="sidenote">Effect of Repetitions</span>
+determined. It has been
+found, for example, that a given space at the upper right-hand corner of
+the page has more than twice the value of the same amount of space in
+the lower left-hand corner.</p>
+
+
+<p>Many advertisers adopt the policy of repeating full-page advertisements
+at long intervals instead of advertising in a small way continually.
+Laboratory tests have shown, on the contrary, that a quarter-page
+advertisement appearing in four successive issues of a newspaper is
+fifty per cent more effective than a full-page advertisement appearing
+only once. It does not follow, however, that an eighth-page
+advertisement repeated eight times is correspondingly more effective;
+for below a certain relative size the value of an advertisement
+<span class="pagenum"><a name="Page_45" id="Page_45">[Pg 45]</a></span>
+<span class="sidenote">Ratio of Size to Value</span>
+decreases much more rapidly than the cost. There are, of course,
+modifying conditions, such as special sales of department stores, where
+occasional displays and announcements make it desirable to use either
+full pages, or even double pages, but the great bulk of advertising is
+not of this character.</p>
+
+
+<p>Every year in the United States alone six hundred millions of dollars
+are expended in advertising the sale of commodities, and for the most
+part expended in a haphazard, experimental and unscientific way. The
+investment of this vast sum with risk of perhaps total loss, or even
+possible injury, through the faulty construction or improper placing of
+advertisements should stimulate the interest of every <span class="pagenum"><a name="Page_46" id="Page_46">[Pg 46]</a></span>
+<span class="sidenote">Risks in Advertising</span>
+advertiser in the
+work that psychologists have done and are doing toward the accumulation
+of a body of exact knowledge on this subject.</p>
+
+<hr />
+<p><span class="pagenum"><a name="Page_47" id="Page_47">[Pg 47]</a></span></p>
+
+<h2>THE SCIENCE OF FORGETTING</h2>
+
+
+<div class="figcenter photo" style="width: 346px;">
+<span class="pagenum"><a name="Page_48" id="Page_48">[Pg 48]</a></span>
+<img src="images/ill-2.jpg" width="346" height="255" alt="TESTING THE MEMORY " title="TESTING THE MEMORY" />
+<span class="caption">TESTING THE MEMORY</span>
+</div>
+
+<div class="figcenter decheader" >
+<span class="pagenum"><a name="Page_49" id="Page_49">[Pg 49]</a></span>
+<img src="images/bord1.jpg" width="350" height="88" alt="Decorative Header" title="Decorative Header" /></div>
+
+
+
+<h2><span class="smcap">Chapter V</span></h2>
+
+<h2>THE SCIENCE OF FORGETTING</h2>
+
+
+
+<p><span class="sidenote">The Skilled Artisan</span>
+Attention is the instrumentality through which the Laws of Recall
+operate. Wittingly or unwittingly, consciously or unconsciously, every
+man's attention swings in automatic obedience to the Laws of Recall.</p>
+
+<p>Attention is the artisan that, bit by bit, and with lightning quickness,
+constructs the mosaic of consciousness.</p>
+
+<p>Having the whole vast store of all present and past experiences to draw
+upon, he selects only those groups and
+<span class="pagenum"><a name="Page_50" id="Page_50">[Pg 50]</a></span>
+<span class="sidenote">How the Attention Works</span>
+those isolated instances that
+are related to our general interests and aims. He disregards others.</p>
+
+
+<p>The attention operates in a manner complementary to the general Laws of
+Recall. It is an active principle not of association, but of
+<i>dissociation</i>.</p>
+
+<p>You choose, for example, a certain aim in life. You decide to become the
+inventor of an aeroplane of automatic stability. This choice henceforth
+determines two things. First, it determines just which of the sensory
+experiences of any given moment are most likely to be selected for your
+conscious perception. Secondly, it determines just which of your past
+experiences will be most likely to be recalled.</p>
+
+<p>Such a choice, in other words, determines
+<span class="pagenum"><a name="Page_51" id="Page_51">[Pg 51]</a></span>
+<span class="sidenote">Iron Filings and Mental Magnets</span>
+to some extent the sort of
+elements that will most probably be selected to make up at any moment
+the contents of your consciousness.</p>
+
+
+<p>From the instant that you make such a choice you are on the alert for
+facts relevant to the subject of your ambition. Upon them you
+concentrate your attention. They are presented to your consciousness
+with greater precision and clearness than other facts. All facts that
+pertain to the art of flying henceforth cluster and cling to your
+conscious memory like iron filings to a magnet. All that are impertinent
+to this main pursuit are dissociated from these intensely active
+complexes, and in time fade into subconscious forgetfulness.</p>
+
+
+<p>By subconscious forgetfulness we
+<span class="pagenum"><a name="Page_52" id="Page_52">[Pg 52]</a></span>
+<span class="sidenote">The Compartment of Subconscious Forgetfulness</span>
+mean a <i>compartment</i>, as it were, of
+that reservoir in which all past experiences are stored.</p>
+
+<p><i>Consciousness is a momentary thing.</i> It is a passing state. It is
+ephemeral and flitting. It is made up <i>in part of present
+sense-impressions</i> and in part of past experiences. These past
+experiences are brought forth from subconsciousness. Some are
+voluntarily brought forth. Some present themselves without our conscious
+volition, but by the operation of the laws of association and
+dissociation. Some we seem unable voluntarily to recall, yet they may
+appear when least we are expecting them. It is these last to which we
+have referred as lost in subconscious forgetfulness. As a matter of
+fact, <i>none</i> are ever actually <i>lost</i>.</p>
+
+
+<p><span class="pagenum"><a name="Page_53" id="Page_53">[Pg 53]</a></span>
+<span class="sidenote">Making Experience Count</span>
+All the wealth of your past experience is still yours&mdash;a concrete part
+of your personality. All that is required to make it available for your
+present use is a sufficient concentration of your attention, <i>a
+concentration of attention that shall dwell persistently and exclusively
+upon those associations that bear upon the fact desired</i>.</p>
+
+<p>The tendency of the mind toward dissociation, a function limiting the
+indiscriminate recall of associated "groups," is also manifested in all
+of us in the transfer to unconsciousness of many <i>muscular activities</i>.</p>
+
+
+<p>As infants we learn to walk only by giving to every movement of the
+limbs the most deliberate conscious attention. Yet, in time, the
+complicated co-operation
+<span class="pagenum"><a name="Page_54" id="Page_54">[Pg 54]</a></span>
+<span class="sidenote">How Habits Are Formed</span>
+of muscular movements involved in walking
+becomes involuntary and unconscious, so that we are no longer even aware
+of them.</p>
+
+<p>It is the same with reading, writing, playing upon musical instruments,
+the manipulation of all sorts of mechanical devices, the thousand and
+one other muscular activities that become what we call <i>habitual</i>.</p>
+
+<p>The moment one tries to make these habitual activities again dependent
+on the conscious will he encounters difficulties.</p>
+
+<div class="poem"><div class="stanza">
+<span class="i0">"The centipede was happy quite,<br /></span>
+<span class="i0">Until the toad, for fun,<br /></span>
+<span class="i0">Said, 'Pray which leg goes after which?'<br /></span>
+<span class="i0">This stirred his mind to such a pitch,<br /></span>
+<span class="i0">He lay distracted in a ditch,<br /></span>
+<span class="i0">Considering <i>how</i> to run."<br /></span>
+</div></div>
+
+<p><span class="pagenum"><a name="Page_55" id="Page_55">[Pg 55]</a></span>
+<i>All these habitual activities are started as acts of painstaking care
+and conscious attention. All ultimately become unconscious.</i> They may,
+however, be started or stopped at will. They are, therefore, still
+related to the conscious mind. They occupy a semi-automatic middle
+ground between conscious and subconscious activities.</p>
+
+
+<hr />
+<p>
+<span class="pagenum"><a name="Page_56" id="Page_56">[Pg 56]</a></span><br />
+<span class="pagenum"><a name="Page_57" id="Page_57">[Pg 57]</a></span>
+</p>
+
+<h2>THE FALLACY OF MOST MEMORY SYSTEMS</h2>
+<p>
+<span class="pagenum"><a name="Page_58" id="Page_58">[Pg 58]</a></span></p>
+
+<div class="figcenter decheader" >
+<span class="pagenum"><a name="Page_59" id="Page_59">[Pg 59]</a></span>
+<img src="images/bord1.jpg" width="350" height="88" alt="Decorative Header" title="Decorative Header" /></div>
+
+
+
+
+<h2><span class="smcap">Chapter VI</span></h2>
+
+<h2>THE FALLACY OF MOST MEMORY SYSTEMS</h2>
+
+
+
+<p><span class="sidenote">Practice in Memorizing Inadequate</span>
+It is evident that if what we have been describing as the process of
+recall is true, then the commonly accepted idea that <i>practice</i> in
+memorizing makes memorizing <i>easier</i> is false, and that there is no
+truth in the popular figure of speech that likens the memory to a muscle
+that grows stronger with use.</p>
+
+<p>So far as the memory is concerned, however, practice may result in a
+more or less unconscious improvement in the <i>methods</i> of memorizing.</p>
+
+<p><span class="pagenum"><a name="Page_60" id="Page_60">[Pg 60]</a></span>
+<span class="sidenote">Torture of the Drill</span>
+<i>By practice we come to unconsciously discover and employ new
+associative methods in our recording of facts, making them easier to
+recall, but we can certainly add nothing to the actual scope and power
+of retention.</i></p>
+
+
+<p>Yet many books on memory-training have wide circulation whose authors,
+showing no conception of the processes involved, seek to develop the
+general ability to remember by incessant practice in memorizing
+particular facts, just as one would develop a muscle by exercise.</p>
+
+<p>The following is quoted from a well-known work of this character:</p>
+
+<p>"I am now treating a case of loss of memory in a person advanced in
+years, who did not know that his memory had
+<span class="pagenum"><a name="Page_61" id="Page_61">[Pg 61]</a></span> failed most remarkably
+until I told him of it. He is making vigorous efforts to bring it back
+again, and with partial success. The method pursued is to spend two
+hours daily, one in the morning and one in the evening, in exercising
+this faculty. The patient is instructed to give the closest attention to
+all that he learns, so that it shall be impressed on his mind clearly.
+He is asked to recall every evening all the facts and experiences of the
+day, and again the next morning. Every name heard is written down and
+impressed on his mind clearly and an effort made to recall it at
+intervals. Ten names from among public men are ordered to be committed
+to memory every week. A verse of poetry is to be learned, also a
+<span class="pagenum"><a name="Page_62" id="Page_62">[Pg 62]</a></span>
+<span class="sidenote">Real Cause of Failing Memory</span>
+verse
+from the Bible, daily. He is asked to remember the number of the page of
+any book where any interesting fact is recorded. These and <i>other</i>
+methods are slowly resuscitating a failing memory."</p>
+
+
+<p>As remarked by Professor James, "It is hard to believe that the memory
+of the poor old gentleman is a bit the better for all this torture
+except in respect to the particular facts thus wrought into it, the
+occurrences attended to and repeated on those days, the names of those
+politicians, those Bible verses, etc., etc."</p>
+
+<p>The error in the book first quoted from lies in the fact that its author
+looks upon a failing memory as indicating a loss of retentiveness. The
+<i>real</i> cause is the loss of an intensity of interest. <i>It is the failure
+to form sufficiently large
+<span class="pagenum"><a name="Page_63" id="Page_63">[Pg 63]</a></span>
+<span class="sidenote">The Manufactured Interest</span>
+groups and complexes of related ideas,
+emotions and muscular movements associated with the particular fact to
+be remembered. There is no reason to believe that the retention of
+sensory experiences is not at all times perfectly mechanical and
+mechanically perfect.</i></p>
+
+<p>Interest is a mental yearning. It is the offspring of desire and the
+mother of memory.</p>
+
+<p>It goes out spontaneously to anything that can add to the sum of one's
+knowledge about the thing desired.</p>
+
+
+<p>A manufactured interest is counterfeit. When a thing is done because it
+has to be done, desire dies and "duty" is born. In proportion as a
+subject is associated with "duty," it is divorced from interest.</p>
+
+
+<p><span class="pagenum"><a name="Page_64" id="Page_64">[Pg 64]</a></span>
+<span class="sidenote">Memory Lure of a Desire</span>
+If you want to impress anything on another man's mind so that he will
+remember it, harness it up with the lure of a desire.</p>
+
+<p>Diffused interest is the cause of all unprofitable forgetfulness. Do not
+allow your attention to grope vaguely among a number of things. Whatever
+you do, make a business of doing it with your whole soul. Turn the
+spotlight of your mind upon it, and you will not forget it.</p>
+
+
+<div class="figcenter photo" style="width: 346px;">
+<span class="pagenum"><a name="Page_65" id="Page_65">[Pg 65]</a></span>
+<img src="images/ill-1.jpg" width="346" height="255" alt="TESTING ABILITY TO OBSERVE, REMEMBER AND REPORT THINGS SEEN." title="TESTING ABILITY TO OBSERVE, REMEMBER AND REPORT THINGS SEEN." />
+<span class="caption">TESTING ABILITY TO OBSERVE, REMEMBER AND REPORT THINGS SEEN</span>
+</div>
+
+
+
+<hr />
+<p><span class="pagenum"><a name="Page_66" id="Page_66">[Pg 66]</a></span></p>
+<h2>A SCIENTIFIC MEMORY SYSTEM FOR BUSINESS SUCCESS</h2>
+
+<div class="figcenter decheader" >
+<span class="pagenum"><a name="Page_67" id="Page_67">[Pg 67]</a></span>
+<img src="images/bord1.jpg" width="350" height="88" alt="Decorative Header" title="Decorative Header" /></div>
+
+
+
+<h2><span class="smcap">Chapter VII</span></h2>
+
+<h2>A SCIENTIFIC MEMORY SYSTEM FOR BUSINESS SUCCESS</h2>
+
+
+
+<p><span class="sidenote">Importance of Associates</span>
+We recall things by their associates. <i>When you set your mind to
+remember any particular fact, your conscious effort should be not
+vaguely to will that it shall be impressed and retained, but
+analytically and deliberately to connect it with one or more other facts
+already in your mind.</i></p>
+
+
+<p>The student who "crams" for an examination makes no permanent addition
+<span class="pagenum"><a name="Page_68" id="Page_68">[Pg 68]</a></span>
+<span class="sidenote">"Cramming" and "Willing"</span>
+to his knowledge. There can be no recall without association, and
+"cramming" allows no time to form associations.</p>
+
+<p>If you find it difficult to remember a fact or a name, do not waste your
+energies in "willing" it to return. Try to recall some other fact or
+name associated with the first in time or place or otherwise, and lo!
+when you least expect it, it will pop into your thoughts.</p>
+
+<p>If your memory is good in most respects, but poor in a particular line,
+it is because you do not interest yourself in that line, and therefore
+have no material for association. Blind Tom's memory was a blank on most
+subjects, but he was a walking encyclopedia on music.</p>
+
+
+<p><span class="pagenum"><a name="Page_69" id="Page_69">[Pg 69]</a></span>
+<span class="sidenote">Basic Principle of Thought-Reproduction</span>
+<i>To improve your memory you must increase the number and variety of your
+mental associations.</i></p>
+
+<p>Many ingenious methods, scientifically correct, have been devised to aid
+in the remembering of particular facts. These methods are based wholly
+on the principle that <i>that is most easily recalled which is associated
+in our minds with the most complex and elaborate groupings of related
+ideas</i>.</p>
+
+
+
+
+<p>Thus, Pick, in "Memory and Its Doctors," among other devices, presents a
+well-known "figure-alphabet" as of aid in remembering numbers. Each
+figure of the Arabic notation is represented by one or more letters, and
+the number to be recalled is translated into such letters as can best be
+arranged <span class="pagenum"><a name="Page_70" id="Page_70">[Pg 70]</a></span>
+<span class="sidenote">Methods of Pick</span>
+into a catch word or phrase. To quote: "The most common
+figure-alphabet is this:</p>
+
+
+<div class="center">
+<table border="0" cellpadding="4" cellspacing="0" summary="chart">
+
+<tr><td class="center">1</td><td class="center">2</td><td class="center">3</td><td class="center">4</td><td class="center">5</td><td class="center">6</td><td class="center">7</td><td class="center">8</td><td class="center">9</td><td class="center">0</td></tr>
+<tr><td class="center">t</td><td class="center">n</td><td class="center">m</td><td class="center">r</td><td class="center">l</td><td class="center">sh</td><td class="center">g</td><td class="center">f</td><td class="center">b</td><td class="center">s</td></tr>
+<tr><td class="center">d</td><td class="center"></td><td class="center"></td><td class="center"></td><td class="center"></td><td class="center">j</td><td class="center">k</td><td class="center">v</td><td class="center">p</td><td class="center">o</td></tr>
+<tr><td class="center"></td><td class="center"></td><td class="center"></td><td class="center"></td><td class="center"></td><td class="center">ch</td><td class="center">c</td></tr>
+<tr><td class="center"></td><td class="center"></td><td class="center"></td><td class="center"></td><td class="center"></td><td class="center">g</td><td class="center">qu</td><td class="center">z</td></tr>
+</table></div>
+
+
+
+
+<p>"To briefly show its use, suppose it is desired to fix 1,142 feet in a
+second as the velocity of sound, t, t, r, n, are the letters and order
+required. Fill up with vowels forming a phrase like 'tight run' and
+connect it by some such flight of the imagination as that if a man tried
+to keep up with the velocity of sound, he would have a 'tight run.'"</p>
+
+
+<p>The same principle is at the basis of all efficient pedagogy. The
+competent
+<span class="pagenum"><a name="Page_71" id="Page_71">[Pg 71]</a></span>
+<span class="sidenote">Scientific Pedagogy</span>
+teacher endeavors by some association of ideas to link every
+new fact with those facts which the pupil already has acquired.</p>
+
+<p>In the pursuit of this method the teacher will "compare all that is far
+off and foreign to something that is near home, making the unknown plain
+by the example of the known, and connecting all the instruction with the
+personal experience of the pupil&mdash;if the teacher is to explain the
+distance of the sun from the earth, let him ask, 'If anyone there in the
+sun fired off a cannon straight at you, what should you do?' 'Get out of
+the way,' would be the answer. 'No need of that,' the teacher might
+reply; 'you may quietly go to sleep in your room and get up
+<span class="pagenum"><a name="Page_72" id="Page_72">[Pg 72]</a></span>
+<span class="sidenote">How to Remember Names</span>
+again; you
+may wait till your confirmation day, you may learn a trade, and grow as
+old as I am&mdash;<i>then only</i> will the cannon-ball be getting near, <i>then</i>
+you may jump to one side! See, so great as that is the sun's distance!'"</p>
+
+<p>We shall now show you how to apply this principle in improving your
+memory and in making a more complete use of your really vast store of
+knowledge.</p>
+
+<p class="gap"><span class="smcap">Rule I.</span> <i>Make systematic use of your sense-organs.</i></p>
+
+
+<p>Do you find it difficult to remember names? It is because you do not
+link them in your mind with enough associations. Every time a man is
+introduced to you, look about you. Who is
+<span class="pagenum"><a name="Page_73" id="Page_73">[Pg 73]</a></span> present? Take note of as many
+and as great a variety of surrounding facts and circumstances as
+possible. Think of the man's name, and take another look at his face,
+his dress, his physique. Think of his name, and at the same time his
+voice and manner. Think of his name, and mark the place where you are
+now for the first time meeting him. Think of his name in conjunction
+with the name and personality of the friend who presented him.</p>
+
+<p>Memory is not a distinct faculty of mind in the sense that one man is
+generously endowed in that respect while another is deficient. Memory,
+as meaning the power of voluntary recall, is wholly a question of
+trained habits of mental operation.</p>
+
+<p><span class="pagenum"><a name="Page_74" id="Page_74">[Pg 74]</a></span>
+<span class="sidenote">Five Exercises for Developing Observation</span>
+Your memory is just as good as mine or any other man's. It is your
+indifference to what you would call "irrelevant facts" that is at fault.
+Therefore, cultivate habits of observation. Fortify the observed facts
+you wish to recall with a multitude of outside associations. Never rest
+with a mere halfway knowledge of things.</p>
+
+
+<p>To assist you in training yourself in those habits of observation that
+make a good memory of outside facts, we append the following exercises:</p>
+
+<p><i>a.</i> Walk slowly through a room with which you are not familiar. Then
+make a list of all the contents of the room you can recall. Do this
+every day for a week, using a different room each time. Do it not
+half-heartedly, but as if your
+<span class="pagenum"><a name="Page_75" id="Page_75">[Pg 75]</a></span> life depended on your ability to
+remember. At the end of the week you will be surprised at the
+improvement you have made.</p>
+
+<p><i>b.</i> As you walk along the street, observe all that occurs in a space of
+one block, things heard as well as things seen. Two hours later make a
+list of all you can recall. Do this twice a day for ten days. Then
+compare results.</p>
+
+<p><i>c.</i> Make a practice of recounting each night the incidents of the day.
+The prospect of having this to do will cause you unconsciously to
+observe more attentively.</p>
+
+<p>This is the method by which Thurlow Weed acquired his phenomenal memory.
+As a young man with political ambitions he had been much
+<span class="pagenum"><a name="Page_76" id="Page_76">[Pg 76]</a></span> troubled by
+his inability to recall names and faces. So he began the practice each
+night of telling his wife the most minute details of incidents that had
+occurred during the day. He kept this up for fifty years, and it so
+trained his powers of observation that he became as well known for his
+unfailing memory as for his political adroitness.</p>
+
+<p><i>d.</i> Glance once at an outline map of some State. Put it out of sight
+and draw one as nearly like it as you can. Then compare it with the
+original. Do this frequently.</p>
+
+
+<p><i>e.</i> Have some one read you a sentence out of a book and you then repeat
+it. Do this daily, gradually increasing the length of the quotation from
+short sentences to whole paragraphs. Try to
+<span class="pagenum"><a name="Page_77" id="Page_77">[Pg 77]</a></span>
+<span class="sidenote">Invention and Thought-Memory</span>
+find out what is the
+extreme limit of your ability in this respect compared with that of
+other members of your family.</p>
+
+
+<p class="gap"><span class="smcap">Rule II.</span> <i>Fix ideas by their associates.</i></p>
+
+<p>There are other things to be remembered besides facts of outside
+observation. You are not one whose life is passed entirely in a physical
+world. You live also within. Your mind is unceasingly at work with the
+materials of the past painting the pictures of the future. You are
+called upon to scheme, to plan, to devise, to invent, to compose and to
+foresee.</p>
+
+<p>If all this mental work is not wasted energy, you must be able to recall
+its
+<span class="pagenum"><a name="Page_78" id="Page_78">[Pg 78]</a></span>
+<span class="sidenote">Three Exercises for Developing Thought-Memory</span>
+conclusions when occasion requires. A happy thought comes to
+you&mdash;will you remember it tomorrow when the hour for action arrives?
+There is but one way to be sure, and that is by making a study of the
+whole associative mental process.</p>
+
+<p>Review the train of ideas by which you reached your conclusion. Carry
+the thought on in mind to its legitimate conclusion. See yourself acting
+upon it. Mark its relations to other persons. Note all the details of
+the mental picture. In other words, to remember thoughts, cultivate
+thought-observation just as you cultivate sense-observation to remember
+outside matters.</p>
+
+
+<p>To train yourself in thought-memory, use the following exercises:</p>
+
+<p><span class="pagenum"><a name="Page_79" id="Page_79">[Pg 79]</a></span>
+<i>a.</i> Every morning at eight o'clock, sharp on the minute, fix upon a
+certain idea and determine to recall it at a certain hour during the
+day. Put your whole will into this resolution. Try to imagine what
+activities you will be engaged in at the appointed hour, and think of
+the chosen idea as identified with those activities. Associate it in
+your mind with some object that will be at hand when the set time comes.
+Having thus fixed the idea in your mind, forget it. Do not refer to it
+in your thoughts. With practice you will find yourself automatically
+carrying out your own orders. Persist in this exercise for at least
+three months.</p>
+
+<p><i>b.</i> Every night when you retire fix upon the hour at which you wish to
+get
+<span class="pagenum"><a name="Page_80" id="Page_80">[Pg 80]</a></span> up in the morning. In connection with your waking at that hour,
+think of all the sounds that will be apt to be occurring at that
+particular time. Bar every other thought from your consciousness and
+fall asleep with the intense determination to arise at the time set. By
+all means, get up instantly when you awaken. Keep up this exercise and
+you will soon be able to awaken at any hour you may wish.</p>
+
+
+<p><i>c.</i> Every morning outline the general plan of your activities for the
+day. Select only the important things. Do not bother with the details.
+Determine upon the logical order for your day's work. Think not so much
+of <i>how</i> you are to do things as of the <i>things</i> you are to do. Keep
+your mind on results. And
+<span class="pagenum"><a name="Page_81" id="Page_81">[Pg 81]</a></span>
+<span class="sidenote">How to Compel Recollection</span>
+having made your plan, stick to it. Be your
+own boss. Let nothing tempt you from your set purpose. Make this daily
+planning a habit and hold to it through life. It will give you a great
+lift toward whatever prize you seek.</p>
+
+<p class="gap"><span class="smcap">Rule III.</span> <i>Search systematically and persistently.</i></p>
+
+<p>When once you have started upon an effort at recollection, persevere.
+The date or face or event that you wish to recall <i>is bound up with a
+multitude of other facts of observation and of your mind life</i> of the
+past. Success in recalling it depends simply upon your ability <i>to hit
+upon some idea so indissolubly associated with the object of search that
+the recall of one automatically recalls
+<span class="pagenum"><a name="Page_82" id="Page_82">[Pg 82]</a></span>
+<span class="sidenote">Formation of Correct Memory Habits</span>
+the other</i>. Consequently the
+thing to do is to hold your attention to one definite line of thought
+until you have exhausted its possibilities. You must pass in review all
+the associated matters and suppress or ignore them until the right one
+comes to mind. This may be a short-cut process or a roundabout process,
+but it will bring results nine times out of ten, and if habitually
+persisted in will greatly improve your power of voluntary recall.</p>
+
+
+<p class="gap"><span class="smcap">Rule IV.</span> <i>The instant you recollect a thing to be done, do it.</i></p>
+
+<p>Every idea that memory thrusts into your consciousness carries with it
+the impulse to act upon it. If you fail to do so, the matter may not
+again occur
+<span class="pagenum"><a name="Page_83" id="Page_83">[Pg 83]</a></span>
+<span class="sidenote">NOW!</span>
+to you, or when it does it may be too late.</p>
+
+<p><i>Your mental mechanism will serve you faithfully only as long as you act
+upon its suggestions.</i></p>
+
+
+<p>This is as true of bodily habits as of business affairs. The time to act
+upon an important matter that just now comes to mind is not "tomorrow"
+or a "little later," but <i>NOW</i>.</p>
+
+<p>What you do from moment to moment tells the story of your career. Ideas
+that come to you should be compared as to their relative importance. But
+do this honestly. Do not be swayed by distracting impulses that
+inadvertently slip in. And having gauged their importance give free rein
+at once to the impulse to do everything that
+<span class="pagenum"><a name="Page_84" id="Page_84">[Pg 84]</a></span>
+<span class="sidenote">Persistence, Accuracy, Dispatch</span>
+should not make way for
+something more important.</p>
+
+
+<p>If, for any reason, action must be deferred, fix the matter in your mind
+to be called up at the proper time. Drive all other thoughts from your
+consciousness. Give your whole attention to this one matter. Determine
+the exact moment at which you wish it to be recalled. Then put your
+whole self into the determination to remember it at precisely the right
+moment. And finally, and perhaps most important of all,&mdash;</p>
+
+<p class="gap"><span class="smcap">Rule V.</span> <i>Have some sign or token.</i> This memory signal may be
+anything you choose, but it must somehow be directly connected with the
+hour at which the main event is to be recalled.</p>
+
+
+<p>Make a business of observing the
+<span class="pagenum"><a name="Page_85" id="Page_85">[Pg 85]</a></span>
+<span class="sidenote">Memory Signs and Tokens</span>
+memory signs or tokens you have been
+habitually using. Practice tagging those matters you wish to recall with
+the labels that form a part of your mental machinery.</p>
+
+<p>Make it a habit to do things when they ought to be done and in the order
+in which you ought to do them. Habits like this are "paths" along which
+the mind "moves," paths of least resistance to those qualities of
+promptness, energy, persistence, accuracy, self-control, and so on, that
+create success.</p>
+
+<p>Success in business, success in life, can come only through the
+formation of right habits. A right habit can be deliberately acquired
+only by <i>doing a thing consciously until it comes to be done
+unconsciously and automatically</i>.</p>
+
+
+<p><span class="pagenum"><a name="Page_86" id="Page_86">[Pg 86]</a></span>
+<span class="sidenote">The Mental Combination Revealed</span>
+Every man, consciously or unconsciously, forms his own memory habits,
+good or bad. Form your memory habits consciously according to the laws
+of the mind, and in good time they will act unconsciously and with
+masterful precision.</p>
+
+<p>"'Amid the shadows of the pyramids,' Bonaparte said to his soldiers,
+'twenty centuries look down upon you,' and animated them to action and
+victory. But all the centuries," says W.H. Grove, "and the eternities,
+and God, and the universe, look down upon us&mdash;and demand the highest
+culture of body, mind and spirit."</p>
+
+<p>A good memory is yours for the making. But <i>you</i> must make it. We can
+point the way. <i>You</i> must act.</p>
+
+<p><span class="pagenum"><a name="Page_87" id="Page_87">[Pg 87]</a></span>
+The laws of Association and Recall are the combination that will unlock
+the treasure-vaults of memory. Apply these laws, and the riches of
+experience will be available to you in every need.</p>
+
+<hr style="width: 25%" />
+<p >The purpose of this book has been to make clear certain mental
+principles and processes, namely, those of Retention, Association and
+Recall. Incidentally, as with every book in this <i>Course</i>, it contains
+some facts and instructions of immediate practical utility. But
+primarily it is intended only to help prepare your mind to understand a
+scientific system for success-achievement that will be unfolded in
+subsequent volumes.</p>
+
+
+
+
+
+
+
+
+<pre>
+
+
+
+
+
+End of the Project Gutenberg EBook of The Trained Memory, by Warren Hilton
+
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+The Project Gutenberg EBook of The Trained Memory, by Warren Hilton
+
+This eBook is for the use of anyone anywhere at no cost and with
+almost no restrictions whatsoever. You may copy it, give it away or
+re-use it under the terms of the Project Gutenberg License included
+with this eBook or online at www.gutenberg.org
+
+
+Title: The Trained Memory
+ Being the Fourth of a Series of Twelve Volumes on the
+ Applications of Psychology to the Problems of Personal and
+ Business Efficiency
+
+Author: Warren Hilton
+
+Release Date: February 22, 2006 [EBook #17829]
+
+Language: English
+
+Character set encoding: ASCII
+
+*** START OF THIS PROJECT GUTENBERG EBOOK THE TRAINED MEMORY ***
+
+
+
+
+Produced by David Clarke, Paul Ereaut and the Online
+Distributed Proofreading Team at http://www.pgdp.net (This
+file was produced from images generously made available
+by The Internet Archive/Million Book Project)
+
+
+
+
+
+
+
+APPLIED PSYCHOLOGY
+
+THE TRAINED MEMORY
+
+_Being the Fourth of a Series of Twelve Volumes on the Applications of
+Psychology to the Problems of Personal and Business Efficiency_
+
+BY
+
+WARREN HILTON, A.B., L.L.B.
+FOUNDER OF THE SOCIETY OF APPLIED PSYCHOLOGY
+
+
+ISSUED UNDER THE AUSPICES OF THE LITERARY DIGEST
+
+FOR
+
+The Society of Applied Psychology
+NEW YORK AND LONDON
+1920
+
+COPYRIGHT 1914
+BY THE APPLIED PSYCHOLOGY PRESS
+SAN FRANCISCO
+
+(_Printed in the United States of America_)
+
+
+
+
+CONTENTS
+
+Chapter
+
+ I. THE ELEMENTS OF MEMORY
+ FOUR SPECIAL MEMORY PROCESSES
+
+ II. THE MENTAL TREASURE VAULT AND ITS LOST COMBINATION
+ WHAT EVERYONE THINKS
+ CAUSES OF FORGETFULNESS
+ SEEING WITH "HALF AN EYE"
+ THE MAN ON BROADWAY
+ WAXEN TABLETS
+ NOT HOW, BUT HOW MUCH
+ REMEMBERING THE UNPERCEIVED
+ SPEAKING A FORGOTTEN TONGUE
+ LIVING PAST EXPERIENCES OVER AGAIN
+ THE "FLASH OF INSPIRATION"
+ THE TOTALITY OF RETENTION
+ POSSIBILITIES OF SELF-DISCOVERY
+ "ACRES OF DIAMONDS"
+
+III. THE MECHANISM OF RECALL
+ THE RIGHT STIMULUS
+ "COMPLEXES" OF EXPERIENCE
+ THE THRILL OF RECOLLECTION
+ "COMPLEXES" AND FUNCTIONAL DERANGEMENTS
+ AUTOMATICALLY WORKING MENTAL MECHANISMS
+ TWO CLASSES OF "COMPLEXES"
+ THE SUBCONSCIOUS STOREHOUSE
+
+ IV. THE LAWS OF RECALL
+ THE LAW OF INTEGRAL RECALL
+ WHAT ORDINARY "THINKING" AMOUNTS TO
+ THE REVERSE OF COMPLEX FORMATION
+ PROLIXITY AND TERSENESS
+ THE LAW OF CONTIGUITY
+ LAWS OF HABIT AND INTENSITY
+ APPLICATIONS TO ADVERTISING
+ EFFECT OF REPETITIONS
+ RATIO OF SIZE TO VALUE
+ RISKS IN ADVERTISING
+
+V. THE SCIENCE OF FORGETTING
+ THE SKILLED ARTISAN
+ HOW THE ATTENTION WORKS
+ IRON FILINGS AND MENTAL MAGNETS
+ THE COMPARTMENT OF SUBCONSCIOUS FORGETFULNESS
+ MAKING EXPERIENCE COUNT
+ HOW HABITS ARE FORMED
+
+VI. THE FALLACY OF MOST MEMORY SYSTEMS
+ PRACTICE IN MEMORIZING INADEQUATE
+ TORTURE OF THE DRILL
+ REAL CAUSE OF FAILING MEMORY
+ THE MANUFACTURED INTEREST
+ MEMORY LURE OF A DESIRE
+
+VII. A SCIENTIFIC MEMORY SYSTEM FOR BUSINESS SUCCESS
+ IMPORTANCE OF ASSOCIATES
+ "CRAMMING" AND "WILLING"
+ BASIC PRINCIPLE OF THOUGHT-REPRODUCTION
+ METHODS OF PICK
+ SCIENTIFIC PEDAGOGY
+ HOW TO REMEMBER NAMES
+ FIVE EXERCISES FOR DEVELOPING OBSERVATION
+ INVENTION AND THOUGHT-MEMORY
+ THREE EXERCISES FOR DEVELOPING THOUGHT-MEMORY
+ HOW TO COMPEL RECOLLECTION
+ FORMATION OF CORRECT MEMORY HABITS
+ NOW!
+ PERSISTENCE, ACCURACY, DISPATCH
+ MEMORY SIGNS AND TOKENS
+ THE MENTAL COMBINATION REVEALED
+
+
+
+
+THE ELEMENTS OF MEMORY
+
+[Illustration: Decorative Header]
+
+
+CHAPTER I
+
+THE ELEMENTS OF MEMORY
+
+
+[Sidenote: _Four Special Memory Processes_]
+
+You have learned of the sense-perceptive and judicial processes by which
+your mind acquires its knowledge of the outside world. You come now to a
+study of the phenomenon of memory, the instrument by which your mind
+retains and makes use of its knowledge, the agency that has power to
+resurrect the buried past or power to enfold us in a Paradise of dreams
+more perfect than reality.
+
+
+In the broadest sense, memory is the faculty of the mind by which we
+(1) _retain_, (2) _recall_, (3) _picture to the mind's eye_, and (4)
+_recognize_ past experiences.
+
+Memory involves, therefore, four elements, _Retention_, _Recall_,
+_Imagination_ and _Recognition_.
+
+
+
+
+THE MENTAL TREASURE VAULT AND ITS LOST COMBINATION
+
+[Illustration: Decorative Header]
+
+
+CHAPTER II
+
+THE MENTAL TREASURE VAULT AND ITS LOST COMBINATION
+
+
+[Sidenote: _What Everyone Thinks_]
+
+Almost everyone seems to think that we retain in the mind _only_ those
+things that we can voluntarily recall; that memory, in other words, is
+limited to the power of voluntary reproduction.
+
+This is a profound error. It is an inexcusable error. The daily papers
+are constantly reporting cases of the lapse and restoration of memory
+that contain all the elements of underlying truth on this subject.
+
+[Sidenote: _Causes of Forgetfulness_]
+
+It is plain enough that the memory _seems_ decidedly limited in its
+scope. This is because our power of voluntary recall is decidedly
+limited.
+
+But it does not follow simply because we are without the power to
+deliberately recall certain experiences that all mental trace of those
+experiences is lost to us.
+
+_Those experiences that we are unable to recall are those that we
+disregarded when they occurred because they possessed no special
+interest for us. They are there, but no mental associations or
+connections with power to awaken them have arisen in consciousness._
+
+[Sidenote: _Seeing with "Half an Eye"_]
+
+Things are continually happening all around us that we see with but
+"half an eye." They are in the "fringe" of consciousness, and we
+deliberately ignore them. Many more things come to us in the form of
+sense-impressions that clamorously assail our sense-organs, but no
+effort of the will is needed to ignore them. We are absolutely
+impervious to them and unconscious of them because by the selection of
+our life interests we have closed the doors against them.
+
+In either case, whether in the "fringe" of consciousness or entirely
+outside of consciousness, these unperceived sensations will be found to
+be sensory images that have no connection with the present subject of
+thought. They therefore attract, and we spare them, no part of our
+attention.
+
+Just as each of our individual sense-organs selects from the multitude
+of ether vibrations constantly beating upon the surface of the body only
+those waves to the velocity of which it is attuned, so each one of us as
+an integral personality selects from the stream of sensory experiences
+only those particular objects of attention that are in some way related
+to the present or habitual trend of thought.
+
+[Sidenote: _The Man on Broadway_]
+
+Just consider for a moment the countless number and variety of
+impressions that assail the eye and ear of the New Yorker who walks down
+Broadway in a busy hour of the day. Yet to how few of these does he pay
+the slightest attention. He is in the midst of a cataclysm of sound
+almost equal to the roar of Niagara and he does not know it.
+
+Observe how many objects are right now in the corner of your mind's eye
+as being within the scope of your vision while your entire attention is
+apparently absorbed in these lines. You see these other things, and you
+can look back and realize that you have seen them, but you were not
+aware of them at the time.
+
+Let two individuals of contrary tastes take a day's outing together.
+Both may have during the day practically identical sensory images; but
+each one will come back with an entirely different tale to tell of the
+day's adventures.
+
+[Sidenote: _Waxen Tablets_]
+
+_All sensory impressions, somehow or other, leave their faint impress on
+the waxen tablets of the mind. Few are or can be voluntarily recalled._
+
+Just where and how memories are retained is a mystery. There are
+theories that represent sensory experiences as actual physiological
+"impressions" on the cells of the brain. They are, however, nothing but
+theories, and the manner in which the brain, as the organ of the mind,
+keeps its record of sensory experiences has never been discovered.
+Microscopic anatomy has never reached the point where it could identify
+a particular "idea" with any one "cell" or other part of the brain.
+
+[Sidenote: _Not How, but How Much_]
+
+For us, the important question is not _how_, but _how much_; _not the
+manner in which, but the extent to which_, sensory impressions are
+preserved. Now, all the evidences indicate that _absolutely every
+impression received upon the sensorium is indelibly recorded in the
+mind's substance_. A few instances will serve to illustrate the
+remarkable power of retention of the human mind.
+
+Sir William Hamilton quotes the following from Coleridge's "Literaria
+Biographia": "A young woman of four- or five-and-twenty, who could
+neither read nor write, was seized with a nervous fever, during which,
+according to the asseverations of all the priests and monks of the
+neighborhood, she became 'possessed,' and, as it appeared, by a very
+learned devil. She continued incessantly talking Latin, Greek and Hebrew
+in very pompous tones, and with most distinct enunciation. Sheets full
+of her ravings were taken down from her own mouth, and were found to
+consist of sentences coherent and intelligible each for itself but with
+little or no connection with each other. Of the Hebrew, a small portion
+only could be traced to the Bible; the remainder seemed to be in the
+Rabbinical dialect."
+
+[Sidenote: _Remembering the Unperceived_]
+
+The case was investigated by a physician, who learned that the girl had
+been a waif and had been taken in charge by a Protestant clergyman when
+she was nine years old and brought up as his servant. This clergyman had
+for years been in the habit of walking up and down a passage of his
+house into which the kitchen door opened and at the same time reading to
+himself in a loud voice from his favorite book. A considerable number of
+these books were still in the possession of his niece, who told the
+physician that her uncle had been a very learned man and an accomplished
+student of Hebrew. Among the books were found a collection of Rabbinical
+writings, together with several of the Greek and Latin fathers; and the
+physician succeeded in identifying so many passages in these books with
+those taken down at the bed-side of the young woman that there could be
+no doubt as to the true origin of her learned ravings.
+
+Now, the striking feature of all this, it will be observed, is the fact
+that the subject was an illiterate servant-girl to whom the Greek, Latin
+and Hebrew quotations were _utterly unintelligible,_ that _normally she
+had no recollection of them, that she had no idea of their meaning_,
+and finally that they had been impressed upon her mind _without her
+knowledge_ while she was engaged in her duties in her master's kitchen.
+
+Several cases are reported by Dr. Abercrombie, and quoted by Professor
+Hyslop, in which mental impressions long since forgotten beyond the
+power of voluntary recall have been revived by the shock of accident or
+disease. "A man," he says, "mentioned by Mr. Abernethy, had been born in
+France, but had spent the greater part of his life in England, and, for
+many years, had entirely lost the habit of speaking French. But when
+under the care of Mr. Abernethy, on account of the effects of an injury
+to the head, he always spoke French."
+
+[Sidenote: _Speaking a Forgotten Tongue_]
+
+"A similar case occurred in St. Thomas Hospital, of a man who was in a
+state of stupor in consequence of an injury to the head. On his partial
+recovery he spoke a language which nobody in the hospital understood but
+which was soon ascertained to be Welsh. It was then discovered that he
+had been thirty years absent from Wales, and, before the accident, had
+entirely forgotten his native language.
+
+"A lady mentioned by Dr. Pritchard, when in a state of delirium, spoke a
+language which nobody about her understood, but which was afterward
+discovered to be Welsh. None of her friends could form any conception of
+the manner in which she had become acquainted with that language; but,
+after much inquiry, it was discovered that in her childhood she had a
+nurse, a native of a district on the coast of Brittany, the dialect of
+which is closely analogous to Welsh. The lady at that time learned a
+good deal of this dialect but had entirely forgotten it for many years
+before this attack of fever."
+
+[Sidenote: _Living Past Experiences Over Again_]
+
+Dr. Carpenter relates the following incident in his "Mental Physiology":
+"Several years ago, the Rev. S. Mansard, now rector of Bethnal Green,
+was doing clerical duty for a time at Hurstmonceaux, in Sussex; and
+while there he one day went over with a party of friends to Pevensey
+Castle, which he did not remember to have ever previously visited. As he
+approached the gateway he became conscious of a very vivid impression
+of having seen it before; and he 'seemed to himself to see' not only the
+gateway itself, but donkeys beneath the arch and people on top of it.
+His conviction that he must have visited the castle on some former
+occasion--although he had neither the slightest remembrance of such a
+visit nor any knowledge of having ever been in the neighborhood
+previously to his residence at Hurstmonceaux--made him inquire from his
+mother if she could throw any light on the matter. She at once informed
+him that being in that part of the country, when he was but _eighteen
+months old_, she had gone over with a large party and had taken him in
+the pannier of a donkey; that the elders of the party, having brought
+lunch with them, had eaten it on the roof of the gateway, where they
+would have been seen from below, whilst he had been left on the ground
+with the attendants and donkeys."
+
+"An Italian gentleman," says Dr. Rush, of Philadelphia, "who died of
+yellow fever in New York, in the beginning of his illness spoke English,
+in the middle of it French, but on the day of his death only Italian."
+
+Striking as these instances are, they are not unusual. Everyone on
+reflection can supply similar instances. Who among us has not at one
+time or another been impressed with a mysterious feeling of having at
+some time in the past gone through the identical experience which he is
+living now?
+
+[Sidenote: _The "Flash of Inspiration"_]
+
+On such occasions the sense of familiarity is sometimes so persistent as
+to fill one with a strange feeling of the supernatural and to incline
+our minds to the belief in a reincarnation.
+
+The "flash of inspiration" which, for the lawyer, solves a novel legal
+issue arising in the trial of a case, or, for the surgeon, sees him
+successfully through the emergencies of a delicate operation, has its
+origin in the forgotten learning of past experience and study.
+
+[Sidenote: _The Totality of Retention_]
+
+Succeeding books in this _Course_ will bring to light numerous other
+facts less commonly observed, drawn indeed from the study of abnormal
+mental states, indicating that we retain a great volume of
+sense-impressions of whose very recording we are at the time unaware.
+In other words, all the evidences point to the absolute totality of our
+retention of all sensory experiences. They indicate that every
+sense-impression you ever received, whether you actually perceived and
+were conscious of it or not, has been retained and preserved in your
+memory, and can be "brought to mind" when you understand the proper
+method of calling it into service.
+
+A vast wealth of facts is stored in the treasure vaults of your mind,
+but there are certain inner compartments to which you have lost the
+combination.
+
+[Sidenote: _Possibilities of Self-Discovery_]
+
+The author of "Thoughts on Business" says: "It is a great day in a man's
+life when he truly begins to discover himself. The latent capacities of
+every man are greater than he realizes, and he may find them if he
+diligently seeks for them. A man may own a tract of land for many years
+without knowing its value. He may think of it as merely a pasture. But
+one day he discovers evidences of coal and finds a rich vein beneath his
+land. While mining and prospecting for coal he discovers deposits of
+granite. In boring for water he strikes oil. Later he discovers a vein
+of copper ore, and after that silver and gold. These things were there
+all the time--even when he thought of his land merely as a pasture. But
+they have a value only when they are discovered and utilized."
+
+"Not every pasture contains deposits of silver and gold, neither oil
+nor granite, nor even coal. But beneath the surface of every man there
+must be, in the nature of things, a latent capacity greater than has yet
+been discovered. And one discovery must lead to another until the man
+finds the deep wealth of his own possibilities. History is full of the
+acts of men who discovered somewhat of their own capacity; but history
+has yet to record the man who fully discovered all that he might have
+been."
+
+[Sidenote: _"Acres of Diamonds"_]
+
+You who are a bit vain of your visits to other lands, your wide reading,
+your experience of men and things; you who secretly lament that so
+little of what you have seen and read remains with you, behold, your
+"acres of diamonds" are within you, needing but the mystic formula that
+shall reveal the treasure!
+
+
+
+
+THE MECHANISM OF RECALL
+
+[Illustration: Decorative Header]
+
+
+CHAPTER III
+
+THE MECHANISM OF RECALL
+
+
+[Sidenote: _The Right Stimulus_]
+
+Somehow, somewhere, all experiences, whether subject to voluntary recall
+or not, are preserved, and are capable of reproduction when the right
+stimulus comes along.
+
+And it is a law that _those experiences which are associated with each
+other, whether ideas, emotions or voluntary or involuntary muscular
+movements, tend to become bound together into groups, and these groups
+tend to become bound together into systems_.
+
+[Sidenote: _"Complexes" of Experience_]
+
+Such a system of associated groups of experiences is technically known
+as a "complex."
+
+Pay particular attention to these definitions, as "groups" of ideas and
+"complexes" of ideas, emotions and muscular movements are terms that we
+shall constantly employ.
+
+You learned in a former lesson that mental experiences may consist not
+only of sense-perceptions based on excitements arising in the memory
+nerves, but also of bodily emotions, the "feeling tones" of ideas, and
+of muscular movements based on stimuli arising in the motor nerves.
+
+_Groups consist, therefore, not only of associated ideas, but of
+associated ideas coupled with their emotional qualities and impulses to
+muscular movements._
+
+All groups bound together by a mutually related idea constitute a single
+"complex." Every memory you have is an illustration of such "complexes."
+
+[Sidenote: _The Thrill of Recollection_]
+
+Suppose, for example, you once gained success in a business deal. Your
+recollection of the other persons concerned in that transaction, of any
+one detail in the transaction itself, will be accompanied by the faster
+heartbeat, the quickened circulation of the blood, the feeling of
+triumph and elation that attended the original experience.
+
+[Sidenote: _"Complexes" and Functional Derangements_]
+
+Complexes formed out of harrowing earthquakes, robberies, murders or
+other dreadful spectacles, which were originally accompanied on the part
+of the onlooker by trembling, perspiration and palpitation of the
+heart, when lived over again in memory, are again accompanied by all
+these bodily activities. Your memory of a hairbreadth escape will bring
+to your cheek the pallor that marked it when the incident occurred.
+
+The formation and existence of "complexes" explains the origin of many
+functional diseases of the body--that is to say, diseases involving no
+loss or destruction of tissue, but consisting simply in a failure on the
+part of some bodily organ to perform its allotted function naturally and
+effectively.
+
+[Sidenote: _Automatically Working Mental Mechanisms_]
+
+Thus, in hay fever or "rose cold" the tears, the inflammation of the
+membranes of the nose, the cough, the other trying symptoms, all are
+linked with the sight of a rose, or dust, or sunlight, or some other
+outside fact to which attention has been called as the cause of hay
+fever, into a complex, "an automatically working mechanism." And the
+validity of this explanation of the regular recurrence of attacks of
+this disease is sufficiently demonstrated by the fact that a paper rose
+is likely to prove just as effective in producing all the symptoms of
+the disease as a rose out of Nature's garden.
+
+Another striking illustration of the working of this principle is
+afforded by two gentlemen of my acquaintance, brothers, each of whom
+since boyhood has had unfailing attacks of sneezing upon first arising
+in the morning. No sooner is one of these men awake and seated upon the
+edge of his bed for dressing than he begins to sneeze, and he continues
+to sneeze for fifteen or twenty minutes thereafter, although he has no
+"cold" and never sneezes at any other time.
+
+[Sidenote: _Two Classes of "Complexes"_]
+
+Obviously, if absolutely all mental experiences are preserved, they
+consist altogether of two broad classes of complexes: first, those that
+are momentarily _active in consciousness_, forming part of the present
+mental picture, and, second, all the others--that is to say, all past
+experiences that are _not at the present moment before the mind's eye_.
+
+There are, then, _conscious_ complexes and _subconscious_ complexes,
+complexes of _consciousness_ and complexes of _subconsciousness_.
+
+[Sidenote: _The Subconscious Storehouse_]
+
+And of the complexes of subconsciousness, some are far more readily
+recalled than others. Some are forever popping into one's thoughts,
+while others can be brought to the light of consciousness only by some
+unusual and deep-probing stimulus. And _the human mind is a vast
+storehouse of complexes, far the greater part buried in
+subconsciousness_, yet somehow, like impressions on the wax cylinder of
+a phonograph, preserved with life-like truth and clearness.
+
+Turn back for a moment to our definition of memory. You will observe
+that its second essential element is Recall.
+
+Recall is the process by which the experiences of the past are summoned
+from the reservoir of the subconscious into the light of present
+consciousness. We necessarily touched upon this process in a previous
+book, in considering the Laws of Association, but here, in relation to
+memory, we shall go into the matter somewhat more analytically.
+
+
+
+
+THE LAWS OF RECALL
+
+[Illustration: Decorative Header]
+
+
+CHAPTER IV
+
+THE LAWS OF RECALL
+
+
+[Sidenote: _The Law of Integral Recall_]
+
+Law I. The primary law of recall is this: _The recurrence or
+stimulation of one element in a complex tends to recall all the others._
+
+In our explanation of "complex" formation we necessarily cited instances
+that illustrate this principle as well, since _recall is merely a
+reverse operation from that involved in "complex" formation_.
+
+[Sidenote: _What Ordinary "Thinking" Amounts to_]
+
+For example, in running through a book I come upon a flower pressed
+between its pages. At once the memory of the friend who gave it to me
+springs into consciousness and becomes the subject of reminiscence. This
+recalls the mountain village where we last met. This recalls the fact
+that a railroad was at the time under process of construction, which
+should transform the village into a popular resort. This in turn
+suggests my coming trip to the seashore, and I am reminded of a business
+appointment on which my ability to leave town on the appointed day
+depends. And so on indefinitely.
+
+Far the greater part of your successive states of consciousness, or even
+of your ordinary "thinking," commonly so-called, consists of trains of
+mental pictures "suggested" one by another. If the associated pictures
+are of the everyday type, common to everyone, you have a prosaic mind;
+if, on the other hand, the associations are unusual or unique, you are
+happily possessed of wit and fancy.
+
+[Sidenote: _The Reverse of Complex Formation_]
+
+These instances of the action of the Law of Recall illustrate but one
+phase of its activity. They show simply that groups of ideas are so
+strung together on the string of some common element that _the activity
+of one "group" in consciousness is apt to be automatically followed by
+the others. But the law of association goes deeper than this. It enters
+into the activity of every individual group, and causes all the elements
+of every group, ideas, emotions and impulses to muscular movements, to
+be simultaneously manifested._
+
+[Sidenote: _Prolixity and Terseness_]
+
+There is no principle to which we shall more continually refer than this
+one. Our explanation of hay fever a moment ago illustrates our meaning.
+Get the principle clearly in your mind, and see how many instances of
+its operation you can yourself supply from your own daily experience.
+
+So far as the mere linking together of groups of ideas is concerned,
+this classifying quality is developed in some persons to a greater
+degree than in others. It finds its extreme exemplar in the type of man
+who can never relate an incident without reciting all the prolix and
+minute details and at the same time wandering far from the original
+subject in pursuit of every suggested idea.
+
+[Sidenote: _The Law of Contiguity_]
+
+
+Law II. _Similarity and nearness in time or space between two
+experiential facts causes the thought of one to tend to recall the
+thought of the other._
+
+This is the Associative Law of Contiguity considered from the standpoint
+of recall. The points of contiguity are different for different
+individuals. Similarities and nearnesses will awaken all sorts of
+associated groups of ideas in one person that are not at all excitable
+in the same way in another whose experiences have been different.
+
+
+Law III. _The greater the frequency and intensity of any given
+experience, the greater the ease and likelihood of its reproduction and
+recall._
+
+[Sidenote: _Laws of Habit and Intensity_]
+
+This explains why certain groups in any complex are more readily
+recalled than others--why some leap forth unbidden, why some come next
+and before others, why some arrive but tardily or not at all.
+
+This is how the associative Laws of Habit and Intensity affect the power
+of recall.
+
+ * * * * *
+
+[Sidenote: _Applications to Advertising_]
+
+There is no department of business to which the application of these
+Laws of Recall is so apparent as the department of advertising. The most
+carefully worded and best-illustrated advertisement may fail to pay its
+cost unless the underlying principles of choice of position, selection
+of medium and size of space are understood. The advertisers in
+metropolitan newspapers and magazines of large circulation are the ones
+who have most at stake. But whatever the field to be reached, it is well
+to bear in mind certain facts based on the Laws of Recall that have been
+established by psychological experiment.
+
+Most advertisers have a general idea that certain relative positions on
+the newspaper or magazine page are to be preferred over others, but they
+have no conception of the real differences in relative recall value.
+When the great cost of space in large publications is considered the
+financial value of such knowledge is evident.
+
+By a great number of tests the relative recall value of every part of
+the newspaper page has been approximately determined. It has been
+found, for example, that a given space at the upper right-hand corner of
+the page has more than twice the value of the same amount of space in
+the lower left-hand corner.
+
+[Sidenote: _Effect of Repetitions_]
+
+Many advertisers adopt the policy of repeating full-page advertisements
+at long intervals instead of advertising in a small way continually.
+Laboratory tests have shown, on the contrary, that a quarter-page
+advertisement appearing in four successive issues of a newspaper is
+fifty per cent more effective than a full-page advertisement appearing
+only once. It does not follow, however, that an eighth-page
+advertisement repeated eight times is correspondingly more effective;
+for below a certain relative size the value of an advertisement
+decreases much more rapidly than the cost. There are, of course,
+modifying conditions, such as special sales of department stores, where
+occasional displays and announcements make it desirable to use either
+full pages, or even double pages, but the great bulk of advertising is
+not of this character.
+
+[Sidenote: _Ratio of Size to Value_]
+
+Every year in the United States alone six hundred millions of dollars
+are expended in advertising the sale of commodities, and for the most
+part expended in a haphazard, experimental and unscientific way. The
+investment of this vast sum with risk of perhaps total loss, or even
+possible injury, through the faulty construction or improper placing of
+advertisements should stimulate the interest of every advertiser in the
+work that psychologists have done and are doing toward the accumulation
+of a body of exact knowledge on this subject.
+
+[Sidenote: _Risks in Advertising_]
+
+
+
+
+THE SCIENCE OF FORGETTING
+
+[Illustration: TESTING THE MEMORY WITH PROFESSOR JASTROW'S MEMORY
+APPARATUS PRIVATE LABORATORY, SOCIETY OF APPLIED PSYCHOLOGY]
+
+[Illustration: Decorative Header]
+
+
+CHAPTER V
+
+THE SCIENCE OF FORGETTING
+
+
+[Sidenote: _The Skilled Artisan_]
+
+Attention is the instrumentality through which the Laws of Recall
+operate. Wittingly or unwittingly, consciously or unconsciously, every
+man's attention swings in automatic obedience to the Laws of Recall.
+
+Attention is the artisan that, bit by bit, and with lightning quickness,
+constructs the mosaic of consciousness.
+
+Having the whole vast store of all present and past experiences to draw
+upon, he selects only those groups and those isolated instances that
+are related to our general interests and aims. He disregards others.
+
+[Sidenote: _How the Attention Works_]
+
+The attention operates in a manner complementary to the general Laws of
+Recall. It is an active principle not of association, but of
+_dissociation_.
+
+You choose, for example, a certain aim in life. You decide to become the
+inventor of an aeroplane of automatic stability. This choice henceforth
+determines two things. First, it determines just which of the sensory
+experiences of any given moment are most likely to be selected for your
+conscious perception. Secondly, it determines just which of your past
+experiences will be most likely to be recalled.
+
+Such a choice, in other words, determines to some extent the sort of
+elements that will most probably be selected to make up at any moment
+the contents of your consciousness.
+
+[Sidenote: _Iron Filings and Mental Magnets_]
+
+From the instant that you make such a choice you are on the alert for
+facts relevant to the subject of your ambition. Upon them you
+concentrate your attention. They are presented to your consciousness
+with greater precision and clearness than other facts. All facts that
+pertain to the art of flying henceforth cluster and cling to your
+conscious memory like iron filings to a magnet. All that are impertinent
+to this main pursuit are dissociated from these intensely active
+complexes, and in time fade into subconscious forgetfulness.
+
+[Sidenote: _The Compartment of Subconscious Forgetfulness_]
+
+By subconscious forgetfulness we mean a _compartment_, as it were, of
+that reservoir in which all past experiences are stored.
+
+_Consciousness is a momentary thing._ It is a passing state. It is
+ephemeral and flitting. It is made up _in part of present
+sense-impressions_ and in part of past experiences. These past
+experiences are brought forth from subconsciousness. Some are
+voluntarily brought forth. Some present themselves without our conscious
+volition, but by the operation of the laws of association and
+dissociation. Some we seem unable voluntarily to recall, yet they may
+appear when least we are expecting them. It is these last to which we
+have referred as lost in subconscious forgetfulness. As a matter of
+fact, _none_ are ever actually _lost_.
+
+[Sidenote: _Making Experience Count_]
+
+All the wealth of your past experience is still yours--a concrete part
+of your personality. All that is required to make it available for your
+present use is a sufficient concentration of your attention, _a
+concentration of attention that shall dwell persistently and exclusively
+upon those associations that bear upon the fact desired_.
+
+The tendency of the mind toward dissociation, a function limiting the
+indiscriminate recall of associated "groups," is also manifested in all
+of us in the transfer to unconsciousness of many _muscular activities_.
+
+[Sidenote: _How Habits Are Formed_]
+
+As infants we learn to walk only by giving to every movement of the
+limbs the most deliberate conscious attention. Yet, in time, the
+complicated co-operation of muscular movements involved in walking
+becomes involuntary and unconscious, so that we are no longer even aware
+of them.
+
+It is the same with reading, writing, playing upon musical instruments,
+the manipulation of all sorts of mechanical devices, the thousand and
+one other muscular activities that become what we call _habitual_.
+
+The moment one tries to make these habitual activities again dependent
+on the conscious will he encounters difficulties.
+
+ "The centipede was happy quite,
+ Until the toad, for fun,
+ Said, 'Pray which leg goes after which?'
+ This stirred his mind to such a pitch,
+ He lay distracted in a ditch,
+ Considering _how_ to run."
+
+_All these habitual activities are started as acts of painstaking care
+and conscious attention. All ultimately become unconscious._ They may,
+however, be started or stopped at will. They are, therefore, still
+related to the conscious mind. They occupy a semi-automatic middle
+ground between conscious and subconscious activities.
+
+
+
+
+THE FALLACY OF MOST MEMORY SYSTEMS
+
+[Illustration: Decorative Header]
+
+
+CHAPTER VI
+
+THE FALLACY OF MOST MEMORY SYSTEMS
+
+
+[Sidenote: _Practice in Memorizing Inadequate_]
+
+It is evident that if what we have been describing as the process of
+recall is true, then the commonly accepted idea that _practice_ in
+memorizing makes memorizing _easier_ is false, and that there is no
+truth in the popular figure of speech that likens the memory to a muscle
+that grows stronger with use.
+
+So far as the memory is concerned, however, practice may result in a
+more or less unconscious improvement in the _methods_ of memorizing.
+
+_By practice we come to unconsciously discover and employ new
+associative methods in our recording of facts, making them easier to
+recall, but we can certainly add nothing to the actual scope and power
+of retention._
+
+[Sidenote: _Torture of the Drill_]
+
+Yet many books on memory-training have wide circulation whose authors,
+showing no conception of the processes involved, seek to develop the
+general ability to remember by incessant practice in memorizing
+particular facts, just as one would develop a muscle by exercise.
+
+The following is quoted from a well-known work of this character:
+
+"I am now treating a case of loss of memory in a person advanced in
+years, who did not know that his memory had failed most remarkably
+until I told him of it. He is making vigorous efforts to bring it back
+again, and with partial success. The method pursued is to spend two
+hours daily, one in the morning and one in the evening, in exercising
+this faculty. The patient is instructed to give the closest attention to
+all that he learns, so that it shall be impressed on his mind clearly.
+He is asked to recall every evening all the facts and experiences of the
+day, and again the next morning. Every name heard is written down and
+impressed on his mind clearly and an effort made to recall it at
+intervals. Ten names from among public men are ordered to be committed
+to memory every week. A verse of poetry is to be learned, also a verse
+from the Bible, daily. He is asked to remember the number of the page of
+any book where any interesting fact is recorded. These and _other_
+methods are slowly resuscitating a failing memory."
+
+[Sidenote: _Real Cause of Failing Memory_]
+
+As remarked by Professor James, "It is hard to believe that the memory
+of the poor old gentleman is a bit the better for all this torture
+except in respect to the particular facts thus wrought into it, the
+occurrences attended to and repeated on those days, the names of those
+politicians, those Bible verses, etc., etc."
+
+The error in the book first quoted from lies in the fact that its author
+looks upon a failing memory as indicating a loss of retentiveness. The
+_real_ cause is the loss of an intensity of interest. _It is the failure
+to form sufficiently large groups and complexes of related ideas,
+emotions and muscular movements associated with the particular fact to
+be remembered. There is no reason to believe that the retention of
+sensory experiences is not at all times perfectly mechanical and
+mechanically perfect._
+
+Interest is a mental yearning. It is the offspring of desire and the
+mother of memory.
+
+It goes out spontaneously to anything that can add to the sum of one's
+knowledge about the thing desired.
+
+[Sidenote: _The Manufactured Interest_]
+
+A manufactured interest is counterfeit. When a thing is done because it
+has to be done, desire dies and "duty" is born. In proportion as a
+subject is associated with "duty," it is divorced from interest.
+
+[Sidenote: _Memory Lure of a Desire_]
+
+If you want to impress anything on another man's mind so that he will
+remember it, harness it up with the lure of a desire.
+
+Diffused interest is the cause of all unprofitable forgetfulness. Do not
+allow your attention to grope vaguely among a number of things. Whatever
+you do, make a business of doing it with your whole soul. Turn the
+spotlight of your mind upon it, and you will not forget it.
+
+[Illustration: TESTING ABILITY TO OBSERVE, REMEMBER AND REPORT THINGS
+SEEN PRIVATE LABORATORY, SOCIETY OF APPLIED PSYCHOLOGY]
+
+
+
+
+A SCIENTIFIC MEMORY SYSTEM FOR BUSINESS SUCCESS
+
+[Illustration: Decorative Header]
+
+
+CHAPTER VII
+
+A SCIENTIFIC MEMORY SYSTEM FOR BUSINESS SUCCESS
+
+
+[Sidenote: _Importance of Associates_]
+
+We recall things by their associates. _When you set your mind to
+remember any particular fact, your conscious effort should be not
+vaguely to will that it shall be impressed and retained, but
+analytically and deliberately to connect it with one or more other facts
+already in your mind._
+
+[Sidenote: _"Cramming" and "Willing"_]
+
+The student who "crams" for an examination makes no permanent addition
+to his knowledge. There can be no recall without association, and
+"cramming" allows no time to form associations.
+
+If you find it difficult to remember a fact or a name, do not waste your
+energies in "willing" it to return. Try to recall some other fact or
+name associated with the first in time or place or otherwise, and lo!
+when you least expect it, it will pop into your thoughts.
+
+If your memory is good in most respects, but poor in a particular line,
+it is because you do not interest yourself in that line, and therefore
+have no material for association. Blind Tom's memory was a blank on most
+subjects, but he was a walking encyclopedia on music.
+
+[Sidenote: _Basic Principle of Thought-Reproduction_]
+
+_To improve your memory you must increase the number and variety of your
+mental associations._
+
+Many ingenious methods, scientifically correct, have been devised to aid
+in the remembering of particular facts. These methods are based wholly
+on the principle that _that is most easily recalled which is associated
+in our minds with the most complex and elaborate groupings of related
+ideas_.
+
+[Sidenote: _Methods of Pick_]
+
+Thus, Pick, in "Memory and Its Doctors," among other devices, presents a
+well-known "figure-alphabet" as of aid in remembering numbers. Each
+figure of the Arabic notation is represented by one or more letters, and
+the number to be recalled is translated into such letters as can best be
+arranged into a catch word or phrase. To quote: "The most common
+figure-alphabet is this:
+
+1 2 3 4 5 6 7 8 9 0
+
+t n m r l sh g f b s
+d j k v p o
+ ch c
+ g qu z
+
+"To briefly show its use, suppose it is desired to fix 1,142 feet in a
+second as the velocity of sound, t, t, r, n, are the letters and order
+required. Fill up with vowels forming a phrase like 'tight run' and
+connect it by some such flight of the imagination as that if a man tried
+to keep up with the velocity of sound, he would have a 'tight run.'"
+
+[Sidenote: _Scientific Pedagogy_]
+
+The same principle is at the basis of all efficient pedagogy. The
+competent teacher endeavors by some association of ideas to link every
+new fact with those facts which the pupil already has acquired.
+
+In the pursuit of this method the teacher will "compare all that is far
+off and foreign to something that is near home, making the unknown plain
+by the example of the known, and connecting all the instruction with the
+personal experience of the pupil--if the teacher is to explain the
+distance of the sun from the earth, let him ask, 'If anyone there in the
+sun fired off a cannon straight at you, what should you do?' 'Get out of
+the way,' would be the answer. 'No need of that,' the teacher might
+reply; 'you may quietly go to sleep in your room and get up again; you
+may wait till your confirmation day, you may learn a trade, and grow as
+old as I am--_then only_ will the cannon-ball be getting near, _then_
+you may jump to one side! See, so great as that is the sun's distance!'"
+
+We shall now show you how to apply this principle in improving your
+memory and in making a more complete use of your really vast store of
+knowledge.
+
+
+Rule I. _Make systematic use of your sense-organs._
+
+[Sidenote: _How to Remember Names_]
+
+Do you find it difficult to remember names? It is because you do not
+link them in your mind with enough associations. Every time a man is
+introduced to you, look about you. Who is present? Take note of as many
+and as great a variety of surrounding facts and circumstances as
+possible. Think of the man's name, and take another look at his face,
+his dress, his physique. Think of his name, and at the same time his
+voice and manner. Think of his name, and mark the place where you are
+now for the first time meeting him. Think of his name in conjunction
+with the name and personality of the friend who presented him.
+
+Memory is not a distinct faculty of mind in the sense that one man is
+generously endowed in that respect while another is deficient. Memory,
+as meaning the power of voluntary recall, is wholly a question of
+trained habits of mental operation.
+
+Your memory is just as good as mine or any other man's. It is your
+indifference to what you would call "irrelevant facts" that is at fault.
+Therefore, cultivate habits of observation. Fortify the observed facts
+you wish to recall with a multitude of outside associations. Never rest
+with a mere halfway knowledge of things.
+
+[Sidenote: _Five Exercises for Developing Observation_]
+
+To assist you in training yourself in those habits of observation that
+make a good memory of outside facts, we append the following exercises:
+
+_a._ Walk slowly through a room with which you are not familiar. Then
+make a list of all the contents of the room you can recall. Do this
+every day for a week, using a different room each time. Do it not
+half-heartedly, but as if your life depended on your ability to
+remember. At the end of the week you will be surprised at the
+improvement you have made.
+
+_b._ As you walk along the street, observe all that occurs in a space of
+one block, things heard as well as things seen. Two hours later make a
+list of all you can recall. Do this twice a day for ten days. Then
+compare results.
+
+_c._ Make a practice of recounting each night the incidents of the day.
+The prospect of having this to do will cause you unconsciously to
+observe more attentively.
+
+This is the method by which Thurlow Weed acquired his phenomenal memory.
+As a young man with political ambitions he had been much troubled by
+his inability to recall names and faces. So he began the practice each
+night of telling his wife the most minute details of incidents that had
+occurred during the day. He kept this up for fifty years, and it so
+trained his powers of observation that he became as well known for his
+unfailing memory as for his political adroitness.
+
+_d._ Glance once at an outline map of some State. Put it out of sight
+and draw one as nearly like it as you can. Then compare it with the
+original. Do this frequently.
+
+[Sidenote: _Invention and Thought-Memory_]
+
+_e._ Have some one read you a sentence out of a book and you then repeat
+it. Do this daily, gradually increasing the length of the quotation from
+short sentences to whole paragraphs. Try to find out what is the
+extreme limit of your ability in this respect compared with that of
+other members of your family.
+
+
+Rule II. _Fix ideas by their associates._
+
+There are other things to be remembered besides facts of outside
+observation. You are not one whose life is passed entirely in a physical
+world. You live also within. Your mind is unceasingly at work with the
+materials of the past painting the pictures of the future. You are
+called upon to scheme, to plan, to devise, to invent, to compose and to
+foresee.
+
+If all this mental work is not wasted energy, you must be able to recall
+its conclusions when occasion requires. A happy thought comes to
+you--will you remember it tomorrow when the hour for action arrives?
+There is but one way to be sure, and that is by making a study of the
+whole associative mental process.
+
+Review the train of ideas by which you reached your conclusion. Carry
+the thought on in mind to its legitimate conclusion. See yourself acting
+upon it. Mark its relations to other persons. Note all the details of
+the mental picture. In other words, to remember thoughts, cultivate
+thought-observation just as you cultivate sense-observation to remember
+outside matters.
+
+[Sidenote: _Three Exercises for Developing Thought-Memory_]
+
+To train yourself in thought-memory, use the following exercises:
+
+_a._ Every morning at eight o'clock, sharp on the minute, fix upon a
+certain idea and determine to recall it at a certain hour during the
+day. Put your whole will into this resolution. Try to imagine what
+activities you will be engaged in at the appointed hour, and think of
+the chosen idea as identified with those activities. Associate it in
+your mind with some object that will be at hand when the set time comes.
+Having thus fixed the idea in your mind, forget it. Do not refer to it
+in your thoughts. With practice you will find yourself automatically
+carrying out your own orders. Persist in this exercise for at least
+three months.
+
+_b._ Every night when you retire fix upon the hour at which you wish to
+get up in the morning. In connection with your waking at that hour,
+think of all the sounds that will be apt to be occurring at that
+particular time. Bar every other thought from your consciousness and
+fall asleep with the intense determination to arise at the time set. By
+all means, get up instantly when you awaken. Keep up this exercise and
+you will soon be able to awaken at any hour you may wish.
+
+[Sidenote: _How to Compel Recollection_]
+
+_c._ Every morning outline the general plan of your activities for the
+day. Select only the important things. Do not bother with the details.
+Determine upon the logical order for your day's work. Think not so much
+of _how_ you are to do things as of the _things_ you are to do. Keep
+your mind on results. And having made your plan, stick to it. Be your
+own boss. Let nothing tempt you from your set purpose. Make this daily
+planning a habit and hold to it through life. It will give you a great
+lift toward whatever prize you seek.
+
+
+Rule III. _Search systematically and persistently._
+
+When once you have started upon an effort at recollection, persevere.
+The date or face or event that you wish to recall _is bound up with a
+multitude of other facts of observation and of your mind life_ of the
+past. Success in recalling it depends simply upon your ability _to hit
+upon some idea so indissolubly associated with the object of search that
+the recall of one automatically recalls the other_. Consequently the
+thing to do is to hold your attention to one definite line of thought
+until you have exhausted its possibilities. You must pass in review all
+the associated matters and suppress or ignore them until the right one
+comes to mind. This may be a short-cut process or a roundabout process,
+but it will bring results nine times out of ten, and if habitually
+persisted in will greatly improve your power of voluntary recall.
+
+[Sidenote: _Formation of Correct Memory Habits_]
+
+
+Rule IV. _The instant you recollect a thing to be done, do it._
+
+Every idea that memory thrusts into your consciousness carries with it
+the impulse to act upon it. If you fail to do so, the matter may not
+again occur to you, or when it does it may be too late.
+
+_Your mental mechanism will serve you faithfully only as long as you act
+upon its suggestions._
+
+[Sidenote: _NOW!_]
+
+This is as true of bodily habits as of business affairs. The time to act
+upon an important matter that just now comes to mind is not "tomorrow"
+or a "little later," but _NOW_.
+
+What you do from moment to moment tells the story of your career. Ideas
+that come to you should be compared as to their relative importance. But
+do this honestly. Do not be swayed by distracting impulses that
+inadvertently slip in. And having gauged their importance give free rein
+at once to the impulse to do everything that should not make way for
+something more important.
+
+[Sidenote: _Persistence, Accuracy, Dispatch_]
+
+If, for any reason, action must be deferred, fix the matter in your mind
+to be called up at the proper time. Drive all other thoughts from your
+consciousness. Give your whole attention to this one matter. Determine
+the exact moment at which you wish it to be recalled. Then put your
+whole self into the determination to remember it at precisely the right
+moment. And finally, and perhaps most important of all,--
+
+
+Rule V. _Have some sign or token._ This memory signal may be
+anything you choose, but it must somehow be directly connected with the
+hour at which the main event is to be recalled.
+
+[Sidenote: _Memory Signs and Tokens_]
+
+Make a business of observing the memory signs or tokens you have been
+habitually using. Practice tagging those matters you wish to recall with
+the labels that form a part of your mental machinery.
+
+Make it a habit to do things when they ought to be done and in the order
+in which you ought to do them. Habits like this are "paths" along which
+the mind "moves," paths of least resistance to those qualities of
+promptness, energy, persistence, accuracy, self-control, and so on, that
+create success.
+
+Success in business, success in life, can come only through the
+formation of right habits. A right habit can be deliberately acquired
+only by _doing a thing consciously until it comes to be done
+unconsciously and automatically_.
+
+[Sidenote: _The Mental Combination Revealed_]
+
+Every man, consciously or unconsciously, forms his own memory habits,
+good or bad. Form your memory habits consciously according to the laws
+of the mind, and in good time they will act unconsciously and with
+masterful precision.
+
+"'Amid the shadows of the pyramids,' Bonaparte said to his soldiers,
+'twenty centuries look down upon you,' and animated them to action and
+victory. But all the centuries," says W.H. Grove, "and the eternities,
+and God, and the universe, look down upon us--and demand the highest
+culture of body, mind and spirit."
+
+A good memory is yours for the making. But _you_ must make it. We can
+point the way. _You_ must act.
+
+The laws of Association and Recall are the combination that will unlock
+the treasure-vaults of memory. Apply these laws, and the riches of
+experience will be available to you in every need.
+
+ * * * * *
+
+The purpose of this book has been to make clear certain mental
+principles and processes, namely, those of Retention, Association and
+Recall. Incidentally, as with every book in this _Course_, it contains
+some facts and instructions of immediate practical utility. But
+primarily it is intended only to help prepare your mind to understand a
+scientific system for success-achievement that will be unfolded in
+subsequent volumes.
+
+
+
+
+
+
+End of the Project Gutenberg EBook of The Trained Memory, by Warren Hilton
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